EFFECTIVE MANAGEMENT SYSTEMS INC
10-Q, 1997-10-15
PREPACKAGED SOFTWARE
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


   [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED AUGUST 31, 1997.
                                       OR
   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _________________ 
        TO __________

   Commission file number 0-23438

                       Effective Management Systems, Inc.
             (Exact name of registrant as specified in its charter)

             Wisconsin                                    39-1292200     
   (State or other jurisdiction of                       (I.R.S. Employer
        incorporation or organization)                 Identification No.)


                              12000 West Park Place
                                 Milwaukee, WI 53224
                    (Address of principal executive offices, 
                               including Zip Code)


                                  414-359-9800
                        (Registrant's telephone number, 
                              including area code)

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.
     Yes   X   No      

   Indicate the number of shares outstanding of each of the registrant's
   classes of common stock as of the latest practicable date.

   Class                         Outstanding as of August 31, 1997

   Common Stock, $.01 par value       4,054,783


   <PAGE>

                       EFFECTIVE MANAGEMENT SYSTEMS, INC.
                                    Form 10-Q
                                 August 31, 1997


                                      INDEX



   PART 1 - FINANCIAL INFORMATION                                      PAGE  

   Item 1       Financial Statements

                Consolidated Balance Sheets at
                August 31, 1997 and November 30, 1996                    3   

                Consolidated Statements of Income - Three and Nine
                Months Ended August 31, 1997 and August 31, 1996         5   

                Consolidated Statements of Cash Flows - Nine             6   
                Months Ended August 31, 1997 and August 31, 1996

                Notes to Consolidated Financial Statements               7   


   Item 2       Management's Discussion and Analysis of Financial
                Condition and Results of Operations                      8   


   PART II - OTHER INFORMATION


   Item 6       Exhibits and Reports on Form 8-K                        15   



   SIGNATURES                                                           16   

   <PAGE>

    PART I Financial Information
    Item 1 Financial Statements


    EFFECTIVE MANAGEMENT SYSTEMS, INC. AND SUBSIDIARIES
    CONSOLIDATED BALANCE SHEETS
    (in thousands) (unaudited except for November 30, 1996 amounts)

    ASSETS                                            31-Aug        30-Nov
                                                        1997          1996

    CURRENT ASSETS
      
    Cash                                               $406          $866 
       Investments in available-for-sale
         securities                                       1           505 
       Accounts Receivable:
         Trade, less allowance for 
            doubtful accounts                         9,875        11,146 
         Related Parties                                796           693 
       Inventories                                      380           391 
       Refundable Income Taxes                           -            159 
       Deferred Income Taxes                          1,257           175 
       Prepaid Expenses and Other Current
         Assets                                         414           288 
                                                   --------      -------- 
            TOTAL CURRENT ASSETS                     13,129        14,223 

    LONG TERM ASSETS
    Computer Software, net                            6,911         5,781 
    Investments in and Advances to
    Unconsolidated Joint Ventures                       260           199 
    Equipment and Leasehold Improvements, net         4,201         3,961 
    Intangible Assets, net                            2,520         2,690 
    Other Assets                                        629           592 
                                                   --------      -------- 
            TOTAL LONG TERM ASSETS                   14,521        13,223 
                                                   --------      -------- 
    TOTAL ASSETS                                    $27,650       $27,446 
                                                   ========      ======== 

    The accompanying notes are an integral part of these consolidated
    financial statements.

   <PAGE>

    EFFECTIVE MANAGEMENT SYSTEMS, INC. AND SUBSIDIARIES
    CONSOLIDATED BALANCE SHEETS
    (in thousands, except share data) (unaudited except for November 30,
    1996 amounts)


    LIABILITIES AND STOCKHOLDERS' EQUITY                 31-Aug        30-Nov
                                                           1997          1996

    CURRENT LIABILITIES
       Accounts Payable                                 $1,359        $2,026 
       Accrued Liabilities                               2,028         2,846 
       Deferred Revenues                                 5,005         4,605 
       Customer Deposits                                   199           109 
       Current portion of
         Long-term Obligations                           5,550           127 
                                                      --------       ------- 
            TOTAL CURRENT LIABILITIES                   14,141         9,713 

    LONG TERM LIABILITIES
       Deferred Revenue and Other
       Long-term Liabilities                               360           453 
       Long-term Obligations                               168         2,123 
       Deferred Income Taxes                               560           560 
                                                       -------       ------- 
            TOTAL LONG TERM LIABILITIES                  1,088         3,136 

       Commitments and Contingencies                         -             - 

    STOCKHOLDERS'  EQUITY
       Preferred Stock, $.01 par value;  authorized
       3,000,000 shares; none issued or
       outstanding                                           -             - 
       Common Stock, $.01 par value; authorized
       20,000,000 shares; issued 4,067,408 and
       4,011,018 shares; outstanding 4,054,783
       and 4,008,393 shares                                 41            41 
       Common Stock Warrants                                 4             4 
       Additional Paid-in Capital                       11,327        11,137 
       Retained Earnings                                 1,109         3,420 
       Cost of Common Stock in Treasury(12,625
       shares)                                             (60)           (5)
                                                       -------       ------- 
            TOTAL STOCKHOLDERS' EQUITY                  12,421        14,597 
                                                       -------       ------- 
    TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY         $27,650       $27,446 
                                                       =======       ======= 

    The accompanying notes are an integral part of these consolidated
    financial statements.



   <PAGE>
   <TABLE>

    EFFECTIVE MANAGEMENT SYSTEMS, INC. AND SUBSIDIARIES
    CONSOLIDATED STATEMENTS OF INCOME
    (in thousands, except per share data) (unaudited)

    <CAPTION>
                                                   THREE MONTHS ENDED        NINE MONTHS ENDED
                                                 31-Aug        31-Aug       31-Aug        31-Aug
                                                   1997          1996         1997          1996

    <S>                                      <C>          <C>          <C>          <C>
    NET REVENUES:
      Software license fees                  $   4,963    $    4,040   $   14,491   $    11,970 
      Services                                   4,095         3,755       12,361        11,152 
      Hardware                                     624         1,278        2,687         5,297 
                                               -------       -------      -------       ------- 
            Total net revenues               $   9,682    $    9,073   $   29,539   $    28,419 

    COST OF PRODUCTS AND SERVICES
      Software license fees                      1,321           922        3,983         2,587 
      Services                                   3,387         3,017       10,584         8,668 
      Hardware                                     468           844        2,074         3,932 
                                               -------       -------      -------       ------- 
        Total cost of products
          and services                       $   5,176    $    4,783   $   16,641   $    15,187 

    Selling and marketing expenses               4,259         3,311       11,103         9,825 
    General and administrative expenses            631           942        2,993         2,736 
    Product development expenses                   621           580        1,817         1,547 
                                               -------       -------      -------       ------- 
        Total costs and operating
          expenses                           $  10,687    $    9,616   $   32,554   $    29,295 
                                               -------       -------      -------       ------- 

    LOSS FROM OPERATIONS                     $  (1,005)   $     (543)  $   (3,015)  $      (876)

    Other (Income)/ Expense
      Equity in earnings of
        unconsolidated joint ventures              (55)            0          (57)           (3)
      Interest (income)                            (13)          (22)         (41)          (72)
      Interest expense                             107            45          274            82 
                                               -------       -------      -------       ------- 
                                                    39            23          176             7 
                                               -------       -------      -------       ------- 
    LOSS BEFORE INCOME TAXES                 $  (1,044)   $     (566)  $   (3,191)  $      (883)
    Income Tax Benefit                               -          (233)        (883)         (372)
                                               -------       -------      -------       ------- 
       NET LOSS                              $  (1,044)   $     (333)  $   (2,308)  $      (511)
                                               =======       =======      =======       ======= 
    Loss per share                              ($0.26)       ($0.08)      ($0.57)       ($0.13)

    Weighted average common                      4,054         3,973        4,038         3,952 
      shares outstanding



    </TABLE>


    The accompanying notes are an integral part of these consolidated financial
    statements.


   <PAGE>

    EFFECTIVE MANAGEMENT SYSTEMS, INC. AND SUBSIDIARIES
    CONSOLIDATED STATEMENTS OF CASH FLOWS
    (in thousands) (unaudited)

                                                     NINE MONTHS ENDED
                                                    31-Aug        31-Aug
                                                     1997          1996

    OPERATING ACTIVITIES
        Net Loss                                    ($2,308)        ($511)
        Adjustments to reconcile net
         income(loss) to net cash
         provided(used) by operating
         activities:
          Depreciation and amortization                 862         1,010 
          Amortization of capitalized computer
           software development costs                 2,077         1,407 
          Equity in earnings of joint
           ventures                                       -             - 
          Goodwill Amortization                         170             - 
          Changes in operating assets and
           liabilities:
          Accounts Receivable                         1,226            38 
          Inventories and other current
            assets                                   (1,266)         (353)
          Accounts payable and other
            liabilities                              (1,821)       (1,431)
                                                   --------       ------- 
        Total adjustments                             1,248           671 
        Net cash provided by(used in) in
         operating activities                          (160)          160 

    INVESTING ACTIVITIES
          Additions to equipment and leasehold
           improvements                              (1,101)       (1,056)
          Proceeds from sale of securities              504           253 
          Software development costs
           capitalized                               (3,207)       (2,431)
          Other                                         (97)           (9)
                                                    -------       ------- 
        Net cash used in investing
         activities                                  (3,901)       (3,243)

    FINANCING ACTIVITIES
          Proceeds on long-term debt and other
           notes payable                              3,466         2,734 
          Additional paid in capital                    136            31 
                                                    -------       ------- 
        Net cash provided by financing
         activities                                   3,602         2,765 
                                                    -------       --------
        Net decrease in cash                          ($459)        ($318)

    Cash-beginning of period                            866           335 
    Cash-end of period                                  407            17 
                                                   ========       ======= 

    The accompanying notes are an integral part of these consolidated
    financial statements.


   <PAGE>
                       EFFECTIVE MANAGEMENT SYSTEMS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 August 31, 1997
                           (Unaudited) (In Thousands)


   Note 1 - Basis of Presentation

                The accompanying consolidated interim financial statements
   included herein have been prepared by Effective Management Systems, Inc.
   (the "Company"), without an audit, in accordance with generally accepted
   accounting principles for interim financial information and pursuant to
   the rules and regulations of the Securities and Exchange Commission. 
   Certain information and footnote disclosures normally included in
   financial statements prepared in accordance with generally accepted
   accounting principles have been condensed or omitted pursuant to such
   rules and regulations, although the Company believes that the disclosures
   made are adequate to make the information presented not misleading.

                In the opinion of management, the information furnished for
   the three and nine month periods ended August 31, 1997 and August 31, 1996
   includes all adjustments, consisting solely of normal recurring accruals,
   necessary for a fair presentation of the financial position and results of
   operations for the interim periods.  The results of operations for the
   nine months ended August 31, 1997 are not necessarily indicative of the
   results of operations to be expected for the entire fiscal year ending
   November 30, 1997.  It is suggested that the interim financial statements
   be read in conjunction with the audited consolidated financial statements
   for the year ended November 30, 1996 included in the Company's Form 10-KSB
   filed with the Securities and Exchange Commission.


   Note 2 - Additional Financial Disclosure

   Equipment and leasehold improvements consisted of the following:

                                       8-31-1997     11-30-1996
   Gross                                $9,276        $8,169
   Less:  Accumulated Depreciation     < 5,075 >     < 4,208 >
                                       -------       -------
   Net                                  $4,201        $3,961

   Allowance for doubtful accounts consisted of the following:

                                       8-31-1997     11-30-1996
   Balance                             $  391        $  346

   Provision for doubtful accounts consisted of the following:

                                       8-31-1997     11-30-1996
   Balance                             $   49        $  113


   Item 2. Management's Discussion and Analysis of Financial Condition and
   Results of Operations


   Overview

   The Company recorded an increase in net revenues (6.7%) and a net loss of
   $1,044,000 for the third quarter of 1997 compared with a net loss of
   $333,000 for the third quarter of 1996.  Unlike prior quarters, the third
   quarter of 1997 does not reflect a tax benefit relating to the loss since
   for book purposes the Company is not in a loss  carryforward  position. 
   Overall revenues were under budgeted levels reflecting both a continued
   delay in the release of a new version of the Company's software product
   and a corresponding decrease in the anticipated level of new account
   sales.  Software revenues increased by 22.9% over the comparable quarter
   of 1996 reflecting a continuing demand for the Company's products. 

   For the first three quarters of fiscal 1997, the Company recorded an
   increase in net revenues (3.9%) and  a net loss of $2,308,000 compared
   with a net loss of $511,000 for the first three quarters of fiscal 1996.  

   The increased net loss for all periods presented resulted mainly from the
   expense of building the infrastructure necessary to support higher levels
   of revenues which did not materialize. These expenses related to strategic
   investments in product development and field service infrastructure, which
   were related to personnel costs which the Company generally views as fixed
   in nature.
    
   In light of the third quarter loss of fiscal 1997, management is taking
   additional actions to improve the Company's financial performance,
   including a cost reduction program focused on reducing costs by
   approximately $2,000,000 on an annual basis.  The cost reduction program
   involves selective reductions in staff, reduction of expenses in areas of
   immediate return and the tabling of marketing development efforts in new
   international markets. The Company is also reviewing other strategic
   alternatives available to it to deal with its recent financial
   performance.

   No assurance can be given that these measures will enable the Company to
   return to profitability. 



   Results of Operations

   Total Revenues


   Net revenues increased to $9,682,000 for the three months ended August 31,
   1997, which was an increase of  6.7% from the $9,073,000 for the same
   quarter in the previous year.  The mix of revenues comparing software,
   services, and hardware revenues as a percentage of net revenues improved
   to 51.3%, 42.3%, and 6.4%, respectively, in the third quarter of 1997,
   from 44.5%, 41.4%, and 14.1%, respectively, in the third quarter of 1996.
   The overall increase in revenues for the three months ended August 31,
   1997, was attributable, in part, to a $923,000 increase in the level of
   relatively high margin software revenues, and a $654,000 decrease in
   relatively low margin hardware revenues. 

   Net revenues increased to $29,539,000 for the first three quarters of
   1997, which was an increase of  3.9% from the $28,419,000 for the same
   period in the previous year.  The increase in revenues was attributable to
   a $2,521,000 increase in the level of relatively high margin software
   revenues, a $1,209,000 increase in the level of service revenues and a
   $2,610,000 decrease in relatively low margin hardware revenues. The mix of
   revenues comparing software, services, and hardware revenues as a
   percentage of net revenues improved to 49.1%, 41.8%, and 9.1%,
   respectively, in the first three quarters of 1997 from 42.1%, 39.2%, and
   18.6% , respectively, in the first three quarters of 1996. 

   International  revenues represented less than 10% of net revenues for all
   periods presented.

   The Company's operating revenues can vary substantially from quarter to
   quarter based on the size and timing of customer orders and market
   acceptance of new products.  The Company has historically operated with
   little backlog because software orders are generally shipped as orders are
   received.  As a result, product revenue in any quarter is substantially
   dependent on orders booked and shipped during that quarter.


   Software License Fees

   Software license fees are customer charges for the right to use the
   Company's software products.  Software license fees increased 22.9%  to
   $4,963,000 in the third quarter of 1997 from $4,040,000 in the third
   quarter of 1996.  Software license fees increased 21.1%  to $14,491,000 in
   the first three quarters of 1997 from $11,970,000 in the first three
   quarters of 1996.   The increase in software license fees was attributable
   to both  higher software sales per system unit of product sold and a rise
   in the number of system units sold.  The Company  also continued its
   strategic plan to undertake efforts to incorporate new technologies into
   its products and to integrate certain products into its product lines from
   its acquisition of Intercim Corporation in fiscal 1995.  These activities
   are intended to be completed at various times in the future, and
   management believes that the successful completion of these efforts will
   ultimately provide the Company  with significant competitive
   differentiation and advantage. 



   Service Revenues 

   The Company offers a number of optional services to its customers,
   including such services as a telephone support program, systems
   integration, custom software development, implementation consulting, and
   formal classroom and on-site training.  Service revenues increased 9.1% to
   $4,095,000 for the three months ended August 31, 1997 from $3,755,000 for
   the same period of the prior year. Service revenues increased 10.8% to
   $12,361,000 for the nine months ended August 31, 1997 from $11,152,000 for
   the same period of the prior year.  The increase in service revenues was
   mainly the result of new customers, as well as requirements of the
   established customer base.


   Hardware Revenues

   Hardware revenues decreased 51.2% to $624,000 in the third quarter of 1997
   compared with $1,278,000  for the corresponding period of 1996.   Hardware
   revenues decreased 49.3% to $2,687,000 in the first three quarters of 1997
   compared with $5,297,000  for the corresponding period of 1996.   The
   decrease  was  due to increased sales of software on platforms for which
   the Company does not supply hardware and a higher percentage of sales to
   established customers for which hardware was sold in a prior period. 
   Management expects the trend of declining hardware sales to continue as
   the popularity of the Microsoft Windows NT platform continues to escalate
   as a percentage of Company sales.  Hardware used with the Microsoft
   Windows NT platform is either already in place at the customer or readily
   available from local suppliers who can also provide local support.


   Cost of Software License Fees

   The cost of software license fees as a percentage of related revenue was
   26.6% for the third quarter of 1997, an increase from 22.8% for the
   corresponding period of 1996. The cost of software license fees as a
   percentage of related revenue was 27.5% for the first three quarters of
   1997, an increase from 21.6% for the corresponding period of 1996.  Cost
   of software license fees is composed of both amortization of past
   investment in software development and the third party costs associated
   with the software revenues.  Software amortization is related to past
   investment in software development and does not vary  consistently with
   variations in software revenues.  Due to this relationship, software
   amortization accounted for an increase of 3.0 percentage points and 2.8
   percentage points in the cost of software license fees as a percent of
   software license fee revenues for the third quarter and first three
   quarters of 1997, respectively.  Software amortization will increase in
   future fiscal periods based on the past increases of  investment in
   capitalized product development. The cost of software license fees is also
   dependent on the level of third party costs associated with certain
   software revenues and include such items as purchased licenses and other
   components.  The remaining increases in the cost of software license fees
   as a percentage of related revenue was due to these third party costs.


   Cost of Services 

   The cost of services as a percentage of related revenue increased to 82.7%
   for the three months ended August 31, 1997 as compared with 80.4% for the
   same quarter in the previous year. The cost of services as a percentage of
   related revenue increased to 85.6% for the nine months ended August 31,
   1997 as compared with 77.7% for the same period in the previous year.  The
   increase was mainly  due to reduced growth in new account business,
   allocation of resources to perform warranty work,  and additional costs
   related to the building of a service infrastructure ($67,000 additional
   for the third quarter of 1997 and $256,000 additional for the first three
   quarters of 1997)  for both ongoing business growth and the establishment
   of new third party selling relationships.  The Company is restructuring 
   its service organization to match its costs more closely with its current
   revenue levels.  The Company is currently slowly reducing the levels of
   its people through the natural attrition that has been occurring.  The
   Company is also refocusing its service staff  to reduce the level of
   internal non-bill projects and thereby increase the level of billable
   customer work. 



   Cost of Hardware

   The cost of hardware as a percentage of related revenue increased from
   66.0% in the third quarter of 1996  to 75.0% in the third quarter of 1997.
   The cost of hardware as a percentage of related revenue increased from
   74.2% in the first three quarters of 1996  to 77.2% in the first three
   quarters of 1997.  The cost of hardware as a percentage of related revenue
   varies with the size of the system, the high versus low margin items
   comprising the system being sold, and the competitive pressure of the
   customer sale. 



   Selling and Marketing Expenses

   Selling and marketing expenses increased $948,000 or 28.6% from $3,311,000
   in the third quarter of 1996 to $4,259,000 in the third quarter of 1997. 
   Selling and marketing expenses increased $1,278,000 or 13.0% from
   $9,825,000 in the first three quarters of 1996 to $11,103,000 in the first
   three quarters of 1997. The Company recorded a reclassification of
   administrative expense to selling and marketing in the amount of $544,000
   in the third period of fiscal 1997.  This reclassification was made to
   conform all amounts to the 1996 presentation.  Exclusive of such
   reclassification, the growth in selling and marketing expenses grew at a
   slower rate than the growth in software license fees, mainly as a result
   of higher software sales per system unit of product sold. 



   General and Administrative Expenses

   General and administrative expenses decreased $311,000 or 33.1%, from
   $942,000 in the third quarter of 1996 to $631,000 in the third quarter of
   1997.  General and administrative expenses increased $257,000 or 9.4%,
   from $2,736,000 in the first three quarters of 1996 to $2,993,000 in the
   first three quarters of 1997. The Company recorded a reclassification of
   administrative expense to selling and marketing in the amount of $544,000
   in the third period of fiscal 1997.  This reclassification was made to
   conform all amounts to the 1996 presentation.  Exclusive of the
   reclassification, the increases for the three and nine month periods ended
   August 31, 1997, were mainly due to rising expenses for telephone service
   ($40,000, $215,000), computer maintenance ($18,000, $56,000),
   reclassification of the salary and expenses of  the general manager of the
   Intercim division from sales to general expense ($0, $116,000),  costs for
   internal systems support  ($-28,000, $91,000) and other growth in expenses
   to support the growing level of revenues in the third quarter and first
   three quarters of 1997 as compared to the third quarter and first three
   quarters of 1996.  As a percentage of net revenues, general and
   administrative expenses were 6.5% and 10.4% in the third quarter of 1997
   and 1996, respectively, as compared with 10.1% and 9.6% in the first three
   quarters of 1997 and 1996, respectively.  During the third quarter of
   1997, the Company discontinued the practice of  providing office space,
   accounting and administrative services, computer processing time, and
   other miscellaneous services to EMS Solutions, Inc., an affiliated entity. 
   EMS Solutions, Inc. now operates as a stand-alone entity with no material
   ongoing relations to the Company.  The amounts received by the Company for
   these items were $16,000 in the third quarter of 1997, as compared with
   $65,000 in the third quarter of 1996 and were $107,000 in the first three
   quarters of 1997, as compared with $203,000 in the first three quarters of
   1996.  Amounts received from EMS Solutions, Inc. were recorded as a
   reduction of general and administrative expenses. 


   Product Development Expense

   Product development expense increased only marginally from $580,000 in the
   third quarter of 1996 to $621,000 in the third quarter of 1997.  Product
   development expense increased 17.5%  from $1,547,000 in the first three
   quarters of 1996 to $1,817,000 in the first three quarters of 1997. These
   increases were focused mainly on the incorporation of various new
   technologies into the Company's software products.  The Company
   capitalizes costs in accordance with Statement of Financial Accounting
   Standard (SFAS) No. 86.  The Company capitalized  $1,045,000 of product
   development costs in the third quarter of 1997 compared to $814,000 in the
   third quarter of 1996 and $3,207,000 in the first three quarters of 1997
   compared to $2,431,000 in the first three quarters of 1996.  As a percent
   of software license fees,  the total amount invested in software
   development was 33.6% and 34.5% in the third quarter of 1997 and 1996,
   respectively, and was 34.7% and 33.2% in the first three quarters of 1997
   and 1996, respectively.  Effective during the third quarter of 1997, the
   Company reassigned two of its key managers in order to improve both the
   time-to-market and the quality of its products.  As part of its plan to
   control its overall costs, the Company expects to decrease the level of
   investment in product development beginning in the fourth quarter of 1997.

   Other Income\Expense-Net

   Other income\expense-net was $23,000 of expense for the third quarter of
   1996 compared to $39,000 of expense for the third quarter of 1997. Other
   income\expense-net was $7,000 of expense for the first three quarters of
   1996 compared to $176,000 of expense for the first three quarters of 1997. 
   The increase in the level of expense was mainly the result of a reduction
   in interest income due to sales of investment securities and an increase
   in interest expense as a result of increased borrowings under the
   Company's bank line of credit. 


   Income Tax

   No income tax benefit was recorded for the third quarter of 1997 compared
   to a benefit of 41.2% for the third quarter of 1996, since the Company,
   for book purposes, is in a tax loss carryforward position.  Although the
   Company has had book profits in the past two years, it has had tax losses
   mainly due to the current deductibility of capitalized product
   development. Generally accepted accounting principles prohibit the Company
   from recording a tax benefit under these circumstances.  The effective
   income tax rate provided a benefit of 27.7% for the first three quarters
   of 1997 compared to a benefit of 42.1% for the first three quarters of
   1996.   The change in the effective rate was mainly the result of the tax
   loss carryforward position. 


   Liquidity and Capital Resources


   At August 31, 1997, the Company had cash and marketable securities
   aggregating $407,000.  During the first three quarters  of 1997, the
   Company's operating activities used $160,000 of cash compared to providing
   $160,000 of cash for the same period of the prior year.  This increase in
   the use of cash was mainly attributable to the Company's operating losses.

   Investing activities used cash of $3,901,000 in the first three quarters
   of 1997 compared to  $3,243,000 of cash in the first three quarters of
   1996.  The principal uses of the cash in the first three quarters of 1997 
   included $3,207,000 for capitalized product development and $1,101,000 for
   purchases of equipment and furniture. The principal uses of the cash in
   the first three quarters of 1996 included $2,431,000 for capitalized
   product development and $1,056,000 for purchases of equipment and
   furniture.   Management expects a decrease in the current level of capital
   expenditures in conjunction with the cost restructuring plans described
   above. 

   Financing activities provided $3,602,000 of cash in the first three
   quarters of 1997 compared with $2,765,000 in the first three quarters of
   1996.  The cash provided in 1997 reflected borrowings under the Company's
   bank line of credit.  As of August 31, 1997,  the Company had $79,000 of
   availability under its $5,500,000 line of credit, which is based on the
   level of the eligible accounts receivable. The Company obtained a waiver
   from its bank to the existing profitability covenant for the third quarter
   of 1997.

   During fiscal 1997, the Company entered into several amendments to its
   bank line of credit to remain in compliance with certain financial
   covenants. In September 1997, the Company signed an amendment with its
   bank to provide an additional $1,000,000 of availability to its line of
   credit.  The line of credit is due on December 31, 1997, and will need to
   be refinanced or extended at that time.  The Company has instituted a
   program to reduce its costs, but will still need to secure additional
   sources of financing in the short to medium term to fund its operations in
   addition to the increased availability under its existing line of credit. 
   Although management believes that additional  financing can be obtained, 
   no assurance can be given that such additional  financing will be
   available to the Company on acceptable terms.  The Company is also
   reviewing other strategic alternatives available to it to deal with its
   current financial status.

   In the event that the Company is unable to secure additional financing
   sources, it would likely have a material adverse effect on the Company's
   liquidity, including its ability to fund continuing operations.  


   Safe Harbor Statement Under the Private Securities Litigation Reform Act
   of 1996

   IN ADDITION TO HISTORICAL INFORMATION, THIS QUARTERLY REPORT ON FORM 10-Q
   CONTAINS "FORWARD-LOOKING STATEMENTS", INCLUDING INFORMATION REGARDING
   FUTURE ECONOMIC PERFORMANCE AND PLANS AND  OBJECTIVES OF MANAGEMENT, WHICH
   ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL
   RESULTS TO DIFFER MATERIALLY FROM THOSE REFLECTED IN THE FORWARD-LOOKING
   STATEMENTS.   SUCH UNCERTAINTIES, AND RISKS INCLUDE, BUT ARE NOT LIMITED
   TO, PRODUCT DEMAND AND MARKET ACCEPTANCE; THE IMPACT OF COMPETITIVE
   PRODUCTS;  THE COMPANY'S ABILITY TO MAINTAIN EFFICIENT MARKETING AND
   DISTRIBUTION OPERATIONS WITH RESPECT TO NEW PRODUCTS; FUTURE ECONOMIC,
   COMPETITIVE AND MARKET CONDITIONS; THE COMPANY'S ABILITY TO RETAIN KEY
   TECHNICAL AND MANAGEMENT PERSONNEL; THE COMPANY'S ABILITY TO SUCCESSFULLY
   IMPLEMENT ITS COST REDUCTION PROGRAM; THE SUCCESSFUL REFINANCING OR
   EXTENSION OF THE COMPANY'S LINE OF CREDIT;  TIMING OF PRODUCT DEVELOPMENT;
   PRODUCT PRICING AND OTHER FACTORS DETAILED IN THIS QUARTERLY REPORT ON
   FORM 10-Q AND IN OTHER FILINGS MADE BY THE COMPANY WITH THE SECURITIES AND
   EXCHANGE COMMISSION.

   <PAGE>

   PART II - OTHER INFORMATION


   Item 6.        Exhibits and Reports on Form 8-K

              (a)     Exhibits

                      (4.1)     Ninth Amendment to Loan and Security
                                Agreement dated September 9, 1997 by and
                                between Bank One, Milwaukee, NA, and
                                Effective Management Systems, Inc. and
                                certain affiliates

                      (4.2)     Tenth Amendment to Loan and Security
                                Agreement dated September 30, 1997 by and
                                between Bank One, Milwaukee, NA, and
                                Effective Management Systems, Inc. and
                                certain affiliates

                      (10.1)    IBM Market Development Program Agreement
                                September 3, 1997

                      (27)      Financial Data Schedule [EDGAR version only]

              (b)     Reports on Form 8-K
        
                      None

   <PAGE>

                                   SIGNATURES

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                       EFFECTIVE MANAGEMENT SYSTEMS, INC.



   October 14, 1997                    By: /s/ MICHAEL D. DUNHAM
                                           Michael D. Dunham
                                           President (principal executive
                                           officer)


                                       By: /s/JEFFREY J. FOSSUM
                                           Jeffrey J. Fossum
                                           Chief Financial Officer and
                                           Assistant Treasurer (principal
                                           financial and accounting officer)


   <PAGE>

                                  Exhibit Index

   Exhibit No.    Description


   (4.1 )         Ninth Amendment to Loan and Security Agreement dated
                  September 9, 1997 by and between Bank One, Milwaukee, NA,
                  and Effective Management Systems, Inc. and certain
                  affiliates

   (4.2)          Tenth Amendment to Loan and Security Agreement dated
                  September 30, 1997 by and between Bank One, Milwaukee, NA,
                  and Effective Management Systems, Inc. and certain 
                  affiliates

   (10.1)         IBM Market Development Program Agreement September 3, 1997

   (27)           Financial Data Schedule [EDGAR version only]




                 NINTH AMENDMENT TO LOAN AND SECURITY AGREEMENT

        This Ninth Amendment to Loan and Security agreement is dated as of
   September 9, 1997 by and between Bank One, Wisconsin successor by merger
   to Bank One, Milwaukee, NA, its successors and assigns (the "Secured
   Party") and Effective Management Systems, Inc. ("EMS"), Effective
   Management Systems of Michigan, Inc., EMS-East, Inc., Intercim Corp.,
   Effective Management Systems of Illinois, Inc., and EMS Asia Pacific
   Limited (collectively, the "Debtors").    

                                    RECITALS

        WHEREAS, the Secured Party and certain of the Debtors entered into a
   Loan and Security Agreement dated as of November 9, 1992, which agreement
   has subsequently been amended  as of April 23, 1993, February 8, 1994, May
   11, 1995, August 31, 1995, May 31, 1996, October 31, 1996, February 27,
   1997, July 11, 1997 and as of the date hereof (as amended and as hereafter
   renewed, extended, amended, modified, or supplemented, the "Loan
   Agreement"); and

        WHEREAS, the Secured Party and the Debtors desire to further amend
   the Loan Agreement as hereinafter set forth.

        NOW, THEREFORE, the parties hereto agree as follows:

        1.   Capitalized terms not defined herein shall have the meaning
   ascribed in the Loan Agreement.  

        2.   Section 5 of the Loan Agreement shall be amended and restated in
   its entirety to read as follows:

             5.   Collections.

                  (a)  Lock Box Service. Debtors have entered into a
        Lock Box Service Agreement with Secured Party, pursuant to which
        Secured Party shall be granted access to the post office box to
        which all Customers shall be instructed to forward payments made
        with respect to all Collateral.

                  (b)  Receipt and Credit for Collections.  All checks,
        drafts, cash, notes, money orders, acceptances and other
        remittances ("Collections") in part or full payment of and with
        respect to the Collateral received through the Lock Box Service
        Agreement shall be retained by Secured Party and processed in
        accordance with such Lock Box Service Agreement.  All
        Collections received directly by a Debtor shall immediately be
        delivered by Debtors to Secured Party in precisely the form
        received (but endorsed by such Debtor if necessary for
        collection), and until such delivery Debtors shall not commingle
        any Collections with any other funds or property of any Debtor
        but shall hold the Collections in trust for Secured Party.  The
        amount of any Collections received by or transferred to the
        Commercial Finance Department of Secured Party in Milwaukee,
        Wisconsin will be applied by Secured Party against the
        Obligations within two business days after such receipt by
        crediting Debtors's Loan Account.  The application of all
        Collections with respect to the Obligations shall be conditional
        upon actual collection.  In the event that any such item, the
        amount of which has been credited against the Obligations, is
        subsequently dishonored or otherwise returned unpaid, Secured
        Party may retroactively debit Debtors' Loan Account or any
        deposit account maintained by a Debtor or Debtors at Secured
        Party or any Secured Party Affiliate for the amount of such item
        plus applicable transaction and interest charges.

                  (c)  Verification and Notification.  Secured Party may
        confirm and verify all Receivables in any manner, and Debtors
        shall assist Secured Party in so doing.  Notwithstanding the
        existence of any Lock Box Service Agreement, Secured Party may
        at any time notify, or require Debtors to notify, all Customers
        or any of them to make payment directly to Secured Party, and
        Secured Party may enforce collection of, settle, compromise,
        extend or renew the indebtedness of any or all Customers without
        liability of any kind.

                  (d)  Authority to Perform for Debtors.  Each Debtor
        appoints each and every officer of Secured Party as Debtor's
        attorney-in-fact to endorse the name of Debtor on any notes,
        acceptances, checks, drafts, money orders or other instruments
        for the payment of money that may come into Secured Party's
        possession; to sign Debtor's name on any invoice or bill of
        lading relating to any of the Receivables, on drafts against
        Customers and on notices to Customers.  This power, because it
        is coupled with an interest, is irrevocable while any Obligation
        remains unpaid.  Secured Party is hereby authorized and
        empowered to accept the return of goods represented by any of
        the Receivables, without notice to or the consent of Debtors and
        without discharging or in any way affecting Debtors' liability
        hereunder.  All acts of Secured Party or its appointee are
        hereby ratified and approved, and Secured Party or its appointee
        shall not be liable for any acts of commission or omission, nor
        for any error of judgment or mistake of fact or law.

        3.   Debtors represents and warrants that (a) the representations and
   warranties contained in the Loan Agreement are true and correct in all
   material respects as of the date of this Amendment, (b) except as
   disclosed to Secured Party in writing, which defaults or Events of Default
   have not been waived by Secured Party (and shall not be waived by the
   execution hereof), no condition, act or event which could constitute an
   Event of Default under the Loan Agreement exists, and (c) no condition,
   event, act or omission has occurred, which, with the giving of notice or
   passage of time, would constitute an Event of Default under the Loan
   Agreement.  

        4.   Debtors agrees to pay all fees and out-of-pocket disbursements
   incurred by the Secured Party in connection with this Amendment, including
   legal fees incurred by the Secured Party in the preparation, consummation,
   administration and enforcement of this Amendment.  

        5.   This Amendment shall become effective as of September 9, 1997,
   notwithstanding the date of execution.  Except as amended by this Ninth
   Amendment, the Loan Agreement shall remain in full force and effect in
   accordance with its terms.  

        6.   This Amendment is a modification only and not a novation. 
   Except for the above-quoted modification(s), the Loan Agreement, any
   agreement or security document, and all the terms and conditions thereof,
   shall be and remain in full force and effect with the changes herein
   deemed to be incorporated therein.  This Amendment is to be considered
   attached to the Loan Agreement and made a part thereof.  This Amendment
   shall not release or affect the liability of any guarantor, surety or
   endorser of the Loan Agreement or release any owner of collateral securing
   the Loan Agreement.  The validity, priority and enforceability of the Loan
   Agreement shall not be impaired hereby.  To the extent that any provision
   of this Amendment conflicts with any term or condition set forth in the
   Loan Agreement, or any agreement or security document executed in
   conjunction therewith, the provisions of this Amendment shall supersede
   and control.  Each Debtor acknowledges that as of the date of this
   Amendment they have no offsets with respect to all amounts owed by Debtors
   to Secured Party and each Debtor waives and releases all claims which they
   may have against Secured Party arising under the Loan Agreement on or
   prior to the date of this Amendment.

        7.   The Debtors acknowledge and agree that this Amendment is limited
   to the terms outlined above, and shall not be construed as an amendment of
   any other terms or provisions of the Loan Agreement.  The Debtors hereby
   specifically ratify and affirm the terms and provisions of the Loan
   Agreement.  Each Debtor releases the Secured Party from any and all claims
   which may have arisen, known or unknown, in connection with the Loan
   Agreement on or prior to the date hereof.  This Amendment shall not
   establish a course of dealing or be construed as evidence of any
   willingness on the Secured Party's part to grant other or future
   amendments, should any be requested.

        8.   All obligations of the Debtors under the Loan Agreement and this
   Amendment shall be their joint and several obligations.

        IN WITNESS WHEREOF, the parties have entered into this Amendment as
   of the day and year first above written.

   BANK ONE, WISCONSIN


   By:  /s/ William E. Shaw            
        William E. Shaw, Vice President


   EFFECTIVE MANAGEMENT SYSTEMS, INC.

   By:/s/ Michael D. Dunham                                                  

   Title:President                                                           



   EFFECTIVE MANAGEMENT SYSTEMS OF ILLINOIS, INC.

   By:/s/ Michael D. Dunham                                                  

   Title:Secretary                                                           



                [ ALL OTHER DEBTORS ON ATTACHED SIGNATURE PAGE ]


   EFFECTIVE MANAGEMENT SYSTEMS OF MICHIGAN, INC.


   By:/s/ Michael D. Dunham                                                  

   Title:Secretary                                                           



   EMS-EAST, INC.


   By:/s/ Michael D. Dunham                                                  

   Title:Treasurer                                                           



   EMS ASIA PACIFIC LIMITED


   By:/s/ Michael D. Dunham                                                  

   Title:President                                                           




                 TENTH AMENDMENT TO LOAN AND SECURITY AGREEMENT


        This Tenth Amendment to Loan and Security Agreement is dated as of
   September 30, 1997 by and between Bank One, Wisconsin, successor by merger
   to Bank One, Milwaukee, NA, its successors and assigns (the "Secured
   Party") and Effective Management Systems, Inc. ("EMS"), Effective
   Management Systems of Michigan, Inc., EMS-East, Inc., Effective Management
   Systems of Illinois, Inc., and EMS Asia Pacific Limited (collectively, the
   "Debtors").

                                    RECITALS

        WHEREAS, the Secured Party and certain of the Debtors entered into a
   Loan and Security Agreement dated as of November 9, 1992, which agreement
   has subsequently been amended as of April 23, 1993, February 8, 1994, May
   11, 1995, August 31, 1995, May 31, 1996, October 31, 1996, February 27,
   1997, July 11, 1997, September 9, 1997 and as of the date hereof (as
   amended and as hereafter renewed, extended, amended, modified, or
   supplemented, the "Loan Agreement"); and

        WHEREAS, Intercim Corp. has been merged with and into EMS; and

        WHEREAS, the Secured Party and the Debtors desire to further amend
   the Loan Agreement as hereinafter set forth.

        NOW, THEREFORE, the parties hereto agree as follows:

        1.   Definitions.  Capitalized terms not defined herein shall have
   the meaning ascribed in the Loan Agreement.

        2.   Note A.  The maturity date of Note A is hereby amended to be
   December 31, 1997.  Notwithstanding anything to the contrary contained
   therein or in the Loan Agreement, Secured Party's obligation to lend
   monies to the Debtors shall terminate December 31, 1997, at which time all
   of the Obligations shall be due and payable.

        3.   Interest Rate.  The LIBOR interest rate option is hereby
   deleted. Notwithstanding anything to the contrary in the Loan Agreement,
   Debtors shall not be liable for any breakage fees as a result of the
   conversion of LIBOR Borrowings prior to the end of the applicable Interest
   Periods. Effective October 1, 1997, Section 2(c) of the Loan Agreement is
   hereby amended to read in its entirety as follows:

             "(c)  Interest Rate and Payment.  The interest rate
        hereunder on Note A shall be equal to three-quarters percentage
        points (.75%) per annum in excess of the Reference Rate.  The
        unpaid balances shall bear interest after default or maturity at
        two and one-half percentage points (2.5%) per annum in excess of
        Secured Party's Reference Rate as announced from time to time. 
        Interest shall be computed daily based upon a 360-day year and
        the Reference Rate and the outstanding loan balances as they
        exist at the end of each day.  Interest for each calendar month
        on Note A shall be due and payable to Secured Party by Debtors
        as of the first day of the next succeeding month, and at Secured
        Party's sole option may be debited to Debtors' loan account
        ledger for Credit Facility A or debited against any Debtor's
        commercial demand account maintained with Secured Party."  

        4.   New Financing.  So long as no event of default has occurred and
   is continuing, Secured Party agrees to lend Debtors up to an additional
   $1,000,000 (in addition to monies available under Credit Facility A),
   repayable in accordance with the terms set forth in the Promissory Note
   attached hereto.  The Debtors' obligations under that note shall
   constitute "Obligations" as such term is used in the Loan Agreement and
   Secured Party's advances thereunder shall be cross-collateralized and
   cross-defaulted with all other Obligations.

        5.   Security Interests.  Each of the Debtors hereby acknowledges
   that they have, by virtue of becoming party to the Loan Agreement, granted
   Secured Party a security interest in the Collateral and each of them
   hereby grants Secured Party a security interest and lien in all of the
   Collateral to secure all of the Obligations.

        6.   Consolidated Net Earnings from Operations.  Secured Party hereby
   acknowledges that it waived effective August 31, 1997 the failure of the
   Debtors to comply with the "Default" levels of Consolidated Adjusted Net
   Earnings From Operations through August 31, 1997.  EMS shall achieve
   Consolidated Adjusted Net Earnings From Operations of at least (or, where
   negative, not exceeding) the following amounts for the periods set forth
   below:

                                      Consolidated Adjusted
   Period                             Net Earnings from Operations

   Month ending September 30, 1997              ($  725,000)
   Two Months ending October 31, 1997           ($1,150,000)
   Three Months ending November 30, 1997         $  125,000

   Failure to achieve such levels shall constitute an event of default under
   the Loan Agreement.

        7.   Operating Leases.  Section 8(d) of the Loan Agreement is hereby
   amended to read in its entirety as follows:

             "(d) Operating Leases.  Expend or contract to expend in any
        fiscal year in the aggregate for all Debtors under all operating
        leases more than $500,000."

        8.   Representations and Warranties.  Debtor represents and warrants
   that (a) each Debtor's respective chief executive office and the
   respective places in which Collateral owned by it is located is as set
   forth in Schedule I hereto, (b) the representations and warranties
   contained in the Loan Agreement are true and correct in all material
   respects as of the date of this Amendment, (c) except as disclosed to
   Secured Party in writing, which defaults or events of default have not
   been waived by Secured Party (and shall not be waived by the execution
   hereof), no condition, act or event which could constitute an event of
   default under the Loan Agreement exists, and (d) no condition, event, act
   or omission has occurred, which, with the giving of notice or passage of
   time, would constitute an event of default under the Loan Agreement.

        9.   Termination.  Section 10 of the Loan Agreement is amended by
   deleting "February 28, 1998" appearing therein and inserting "December 31,
   1997" in its place.

        10.  Conditions Precedent.  This Amendment shall become effective
   September 30, 1997 notwithstanding the date of execution, and every other
   provision of this Amendment shall be effective as of the date hereof, but
   only after it is fully executed by the Debtors and the Secured Party, and
   the Secured Party shall have received from the Debtors, in form
   satisfactory to Secured Party, the following:

             (a)  The Promissory Note in the form attached hereto, duly
        executed by an authorized officer of each Debtor.

             (b)  A $25,000.00 Amendment Fee (which may be debited to
        Debtor's loan account for Credit Facility A or debited against
        any Debtor's commercial demand account maintained with Secured
        Party).

             (c)  An Officer's Certificate for each Debtor, certified by
        an authorized officer of such Debtor.

             (d)  An Amendment to General Intangibles Mortgage and
        Security Agreement.

             (e)  A Collateral Assignment Agreement, together with the
        Assigned Note referenced therein, duly endorsed, accompanied with
        proof of corporate authority for EMS Solutions, Inc.

        11.  Deliveries Subsequent.  Within two business days of Secured
   Party's request, Debtors agree to execute and deliver such UCC financing
   statements as may be necessary to perfect Secured Party's security
   interest in all of the jurisdictions noted on Schedule I.

        12.  Expenses.  Debtors agrees to pay all fees and out-of-pocket
   disbursements incurred by the Secured Party in connection with this
   Amendment, including legal fees incurred by the Secured Party in the
   preparation, consummation, administration and enforcement of this
   Amendment.

        13.  Other Terms; Release; Effect.  Except as amended by this Tenth
   Amendment, the Loan Agreement shall remain in full force and effect in
   accordance with its terms.  All Collateral Agreements shall remain in full
   force and effective and shall continue to secure all of the Obligations. 
   Each Debtor releases the Secured Party from any and all claims which may
   have arisen, known or unknown, in connection with the Loan Agreement on or
   prior to the date hereof.  This Amendment shall not establish a course of
   dealing or be construed as evidence of any willingness on the Secured
   Party's part to grant other or future amendments, should any be requested.

        14.  Joint and Several.  All obligations of the Debtors under the
   Loan Agreement and this Amendment shall be their joint and several
   obligations.

   BANK ONE, WISCONSIN                     EFFECTIVE MANAGEMENT SYSTEMS,
                                           INC.


   By:  /s/ William E. Shaw                By:/s/ Michael D. Dunham 
        William E. Shaw, Vice President
                                           Title:President     


                                           EFFECTIVE MANAGEMENT SYSTEMS
                                           OF MICHIGAN, INC.
 
                                           By:/s/ Michael D. Dunham 
                                           Title:Secretary


                                           EMS-EAST, INC.


                                           By:/s/ Michael D. Dunham 
                                           Title:Treasurer 


                                           EFFECTIVE MANAGEMENT SYSTEMS
                                           OF ILLINOIS, INC.


                                           By:/s/ Michael D. Dunham  
                                            Title:Secretary 


                                           EMS ASIA PACIFIC LIMITED


                                           By:/s/ Michael D. Dunham

                                           Title:President  




                      Market Development Program Agreement
   Market Development Program Profile

   We welcome you as an IBM Business Partner whom we approve as a participant
   in our Market Development Program.

   By signing below, each of us agrees to the terms of the following
   (collectively called the "Agreement"):

        (a)  this Profile; and

        (b)  Market Development Program General Terms (Z125-5156-03 4/97).

   This Agreement and its applicable Transaction Documents (e.g. the Market
   Development Program Supplement) are the complete agreement regarding this
   relationship, and replace any prior oral or written communications between
   us.  Once this Profile is signed, any reproduction of this Agreement made
   by reliable means (for example, photocopy or facsimile) is considered an
   original.


   DETAILS OF OUR RELATIONSHIP

   1. Contract-Period Start Date (month/year):  9/97    End Date  12/31/97
      The start date is always the first day of a month and may not be
      earlier than the month we sign this Profile.  The end date is December
      31 of the current year.

   2. Confidential Information Disclosure:
      You may have access to our confidential information.  If you have such
      access, you must sign the IBM Agreement for Exchange of Confidential
      Information (Z125-4322), unless you have already done so.

   Agreed to:  (IBM Business Partner name) Agreed to:  /s/_________________
                                           International Business Machines
                                           Corporation



   By  /s/___________________________      By  /s/______________________
       Authorized signature                     Authorized signature

   Name (type or print):                   Name (type or print):

   Date: September 3, 1997                 Date:  September 3, 1997

   IBM Business Partner number:            IBM Office address:

   IBM Business Partner address:           IBM CORP.
                                           1140 Burnet Road
   EMS                                     Mailstop 1007
   12000 W. Park Place                     Austin, TX  78758
   Milwaukee, WI  53224                    ATTN:  J. B.  Miles


   After signing, please return a copy of this Profile to the local "IBM
   Office address" shown above.

   <PAGE>

                      Market Development Program Agreement 
   General Terms


                                Table of Contents

       Section            Title                                Page

       1.                 Definitions                          2
       2.                 Agreement Structure                  2
       3.                 Authorization                        2
       4.                 Mutual Responsibilities              2
       5.                 Our Other Responsibilities           3
       6.                 Your Other Responsibilities          3
       7.                 Demonstration Products               3
       8.                 Fund Processing and Reporting        3
       9.                 Tademarks                            4
       10.                No Property Rights                   4
       11.                Limitation of Liability              4
       12.                Changes to the Agreement Terms       5
       13.                Ending the Agreement                 5
       14.                Electronic Communications            5
       15.                Geographic Scope                     5
       16.                Governing Law                        5

   <PAGE>


                      Market Development Program Agreement

   General Terms

   1.  Definitions

   Customer is either an end user who acquires a Product from or our
   remartketer.

   Product is a machine or program

   2.  Agreement Structure

       We specify the details of our relationship (for example, the contract
       period) in a document called a "Profile."  Each of us agrees to the
       terms of the Profile and the Market Development Program Agreement
       General Terms (collectively called the "agreement"), by signing the
       Profile.

   Transaction Documents

       We will provide to you the appropriate "Transaction Documents" (such
       as a Supplement) that provide the details of a specific relationship
       between us.  You accept the terms in a Transaction Document by
       signing it.

   Conflicting Terms

       If there is a conflict among the terms in the various documents,
       those of the Profile prevail over those of the Market Development
       Program Agreement General Terms.  The terms of a Transaction Document
       prevail over those of all the documents. 

   3.  Authorization

       We may authorize you to perform market development activities with a
       transaction Document called a "Market Development Program
       Supplement."  We may only change our Maximum Dollar Amount, as
       specified in the Supplement, on three months' written notice. 
       Otherwise, changes to the Supplement will be made only upon mutual
       agreement.

   4.  Mutual Responsibilities

       Each of us agrees that under this Agreement:

            1.    each of us is an independent contractor and will be
                  responsible for the direction and compensation of our
                  respective employees.  Each of us is free to have similar
                  agreements with others and offer products competitive to
                  those covered by this Agreement.  Each of us will
                  independently set the prices for our own products;

            2.    each of us will identify coordinators to represent us for
                  various aspects of this Agreement. Each of us will notify
                  the other if these coordinators change;

            3.    all information exchanged is nonconfidential, unless it is
                  exchanged under a confidentially agreement signed by each
                  of us.  However, you agree not to disclose the existence
                  of terms of this Agreement;

            4.    the purpose is to encourage you to promote the fact that
                  your products operate with our Product.  This Agreement
                  dose not, however, grant either of us the right to use the
                  other's patents, copyrights, trademarks, trade names,
                  service marks or other designations, expect as explicitly
                  stated in this Agreement; and

            5.    neither of us will bring a legal action more than two
                  years after the cause of action arose.

   Our Other Responsibilities

       We will:

            1.    work with you to develop a market support plan designed to
                  help you successfully market your products that work in
                  conjunction with our Products.  This may include revenue
                  forecasts and revenue reporting for your products.

            2.    at our discretion, participate n marketing activities with
                  you.

   6.  Your Other Responsibilities

       You agree not to do any of the following:

            1.    assign this Agreement or your rights under it without our
                  prior written consent.  Any attempt to do so is void;

            2.    assume or create any obligations on our behalf, or make
                  any representations or warranties about us or our
                  Products, other than those we authorize; or

            3.    conduct your business in a way that adversely affects our
                  reputation or goodwill (for example, failure to maintain
                  the highest quality professionalism in all your dealings
                  with Customers).

       You agree to:

            1.    perform the marketing activities specified in each signed
                  Supplement.  All marketing activities will highlight your
                  product's performance in conjunction with our Products and
                  will portray our Products in a positive manner.  You will
                  be responsible for the costs of the marketing activities
                  to the extent they exceed the amount to be paid by us.

            2.    use commercially reasonable efforts to optimize the
                  performance of your products with our Products and ensure
                  that each new release of your products will operate in
                  conjunction with our Products.

            3.    ensure that your personnel can answer basic questions
                  about our Products and will engage us as required.  Upon
                  request, you will participate with us in demonstrating the
                  use of your products with our Products.

            4.    maintain the financial records relevant to this Agreement
                  for two years and will make those records available to us
                  upon request.

   7.  Demonstration Products

       We may offer selected Products (called "Demonstration Products"),
       and/or their associated upgrades, available to you under special
       terms pursuant to your IBM Customer Agreement, in support of your
       activities under this Agreement.  The license for each program
       acquired as a Demonstration Product terminates at the end of this
       Agreement, unless you keep the program; if you do so, you may be
       required to pay the full license charge. We may limit the
       availability of Demonstration Products to you under this relationship
       an other IBM relationships.

   8.  Fund Processing and Reporting

       When a Supplement is executed, we will allocate a fixed dollar amount
       to be used for approved marketing activities during the year.  We
       will pay you all amounts specified in the Supplement after receipt of
       an acceptable invoice from you.  Allocated amounts are not carried
       over to subsequent years, so invoices must be dated no later than
       November 15 and must be received by us no later than December 1 of
       the current year.  The allocation of funds by us does not guarantee
       that all such funds will be disbursed.

   Reconciliation

       We reconcile at the end of a contract period.  We will deduct amounts
       due us from future credits or ask you to pay.  You agree to promptly
       pay us amounts due.

   9.  Trademarks

       We will notify you in written guidelines of the IBM Business Partner
       title and emblem which you are authorized to use.  You may not modify
       the emblem in any way.  You may use our Trademarks (which include the
       title and emblem) only:

       1.   within the geographic scope of this Agreement; and

       2.   as described in the written guidelines provided to you.

       The royalty normally associated with non-exclusive use of the
       Trademarks will be waived, since the use of this asset is in 
       conjunction with marketing activities for Products.

       You agree to promptly modify any advertising or promotional materials
       that do not comply with our guidelines.  If you receive any
       complaints about your use of a Trademark, you agree to promptly
       notify us.  When this Agreement ends, you agree to promptly stop
       using our Trademarks.  If you do not, you agree to pay any expenses
       and fees we incur in getting you to stop.  You agree not to register
       or use any mark that is confusingly similar to any of our Trademarks.

       Our Trademarks, and any goodwill resulting from your use of them,
       belong to us.

   10. No Property Rights

       Your rights under this Agreement are not property rights and cannot
       be transferred to anyone else.  For example, you may    not sell your
       right to use our Trademarks.

   11. Limitation of Liability

       Circumstances may arise where, because of a default or other
       liability, one of us is entitled to recover damages from the other. 
       In each such instance, regardless of the basis on which damages can
       be claimed, the following terms apply as your exclusive remedy and
       our exclusive liability.

       Our Liability

       We are responsible only for:

       1.   bodily injury (including death), ad damage to real property and
            tangible personal property, and

       2.   the amount of any other actual loss or damage, up to $100,000.

       This limit also applies to any of our subcontractors and program
       developers.  It is the maximum for which we are collectively
       responsible.

   Items for Which we are Not Liable

       Under no circumstances are we liable for either of the following:

       1.   third-party claims against you for losses or damages (other than
            those under the first item listed above); or

       2.   special, incidental, or indirect damages, or for any economic
            consequential damages (including lost profits or savings) even if
            we are informed of their possibility.

   Your Liability

       In addition to damages for which you are liable under law and the
       terms of this Agreement, you will indemnify us for claims made
       against us by others (particularly regarding statement,
       representation, or warranties not authorized by us) arising out of
       your conduct under this Agreement or as a result of your relations
       with anyone else.

   12. Changes to the Agreement Terms

       In order to maintain flexibility in our relationship, we may change
       the terms of this Agreement by giving you one month's written notice. 
       However, changes are not retroactive.  The apply as of the effective
       date we specify in the notice.

       Otherwise, for a change to be valid; both of us must sign it. 
       Additional or different terms in any order or written communication
       from you are void.

   13. Ending the Agreement

       This Agreement ends when terminated or when the contract period ends. 
       When it does, all Supplements under it will also end.

       If a Supplement ends, you may submit preapproved, invoiced expenses
       prior to the Supplement's end.

       If a supplement ends, or is terminated, and funds are due us, you
       agree to pay us that amount.

       We may offset any amounts due you against amounts due us or any of
       our subsidiaries.  Any terms of this Agreement which by their nature
       extend beyond its end, remain in effect until fulfilled, and apply to
       respective successors and assignees.

   Termination

       You may terminate this Agreement or a Supplement, with or without
       cause, on one month's written notice.

       We may terminate this Agreement or a Supplement, with or without
       cause, on three months' written notice.  If the termination is for
       cause, we may (at our discretion) allow you a reasonable opportunity
       to cure.  If you fail to do so, the date of termination is that
       specified in the notice.  If we terminate for cause, you will not
       receive any additional advances or reimbursements from the Fund.

       Certain acts or omissions are so serious as to warrant immediate
       termination.  If you repudiate this Agreement, materially breach any
       of its terms or make any material misrepresentation to us, we may
       terminated this Agreement or a Supplement at any time, on written
       notice.  In such event, you will not receive any additional advances
       or reimbursements from the Fund.

       An example of a material breach is you  violation of our trademark
       terms.  You agree that our only obligation is to provide the notice
       called for in this section and we are not liable for any claims or
       losses if we do so.

   14. Electronic Communications

       Each of us may communicate with the other by electronic means, and
       such communication is acceptable as a signed writing to the extent
       permissible under applicable law.  Both of us agree that for all
       electronic communications, an identification code (called a "user
       ID") contained in an electronic document is legally sufficient to
       verify the sender's identity and the document's authenticity.

   15. Geographic Scope

       All your rights and all our obligations are valid only in the United
       States and Puerto Rico.

   16. Governing Law

       The laws of the State of New York govern this Agreement.


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF EFFECTIVE MANAGEMENT SYSTEMS, INC. AS
OF AND FOR THE NINE MONTHS ENDED AUGUST 31, 1997 AND IS QUALIFIED IN ITS 
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          NOV-30-1997
<PERIOD-START>                             DEC-01-1996
<PERIOD-END>                               AUG-31-1997
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<SECURITIES>                                         1
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<ALLOWANCES>                                       413
<INVENTORY>                                        137
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<PP&E>                                           9,276
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                                0
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<INTEREST-EXPENSE>                                 233
<INCOME-PRETAX>                                (3,191)
<INCOME-TAX>                                   (1,334)
<INCOME-CONTINUING>                            (1,857)
<DISCONTINUED>                                       0
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<EPS-PRIMARY>                                    (.46)
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<FN>
<F1>Not required to be calculated in accordance with generally accepted
 accounting principles.
</FN>
        

</TABLE>


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