APPLEBEES INTERNATIONAL INC
PRE 14A, 1995-03-27
EATING PLACES
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                         APPLEBEE'S INTERNATIONAL, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  May 26, 1995

To the Stockholders of Applebee's International, Inc.

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the "Annual
Meeting")  of  Applebee's  International,  Inc.,  a  Delaware  corporation  (the
"Company"),  will be held on May 26, 1995, at 10:00 a.m.,  CDT, at 4551 W. 107th
Street, Suite 100, Overland Park, Kansas 66207 for the following purposes:

     I.    To approve an amendment to the Company's Certificate of Incorporation
           which would classify the Board of Directors into three classes,  each
           with a term of three years;

     II.   To elect ten directors;

     III.  To amend the 1989 Stock  Option Plan to increase the number of shares
           of Common Stock subject to option thereunder by 1,500,000 shares;

     IV.   To approve the adoption of the Company's 1995 Equity Incentive Plan;

     V.    To ratify the  selection  of  Deloitte  & Touche  LLP as  independent
           auditors for the Company for the 1995 fiscal year; and

     VI.   To  transact  such other  business  as may  properly  come before the
           meeting or any adjournment or postponement thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement accompanying this Notice.

     THE BOARD OF DIRECTORS RECOMMENDS A "YES" VOTE ON ALL PROPOSALS.

     The Board of  Directors  has fixed the close of business on April 14, 1995,
as the record date for the  determination of stockholders  entitled to notice of
and to  vote at this  Annual  Meeting  and at any  adjournment  or  postponement
thereof.

     ALL  STOCKHOLDERS ARE CORDIALLY  INVITED TO ATTEND THE MEETING.  WHETHER OR
NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND RETURN THE
ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR REPRESENTATION AT
THE MEETING.  A POSTAGE-PREPAID  ENVELOPE IS ENCLOSED FOR THAT PURPOSE.  EVEN IF
YOU HAVE  GIVEN  YOUR  PROXY,  YOU MAY STILL  VOTE IN PERSON IF YOU  ATTEND  THE
MEETING.


                                              By Order of the Board of Directors


                                              Robert T. Steinkamp, Secretary

Overland Park, Kansas
April 24, 1995




                                       1
<PAGE>



                         APPLEBEE'S INTERNATIONAL, INC.
                                 --------------

                                PROXY STATEMENT
                                 --------------

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The  enclosed  proxy is  solicited  on behalf of the Board of  Directors of
Applebee's International,  Inc., a Delaware corporation (the "Company"), for use
at the Annual Meeting of Stockholders  (the "Annual  Meeting") to be held on May
26, 1995, at 10:00 a.m. CDT, and at any adjournment or postponement thereof, for
the purposes set forth herein and in the  accompanying  Notice of Annual Meeting
of  Stockholders.  The Annual  Meeting will be held at the  Company's  principal
executive office, 4551 W. 107th Street, Suite 100, Overland Park, Kansas 66207.

     This proxy statement and  accompanying  proxy ("Proxy  Statement")  will be
mailed on or about April 24, 1995, to all  stockholders  entitled to vote at the
Annual Meeting.

Voting Rights and Outstanding Shares

     Only  stockholders  of record at the close of business  on April 14,  1995,
will be entitled to notice of and to vote at the Annual Meeting. At the close of
business on April 14, 1995,  there were [ ] outstanding  shares of the Company's
common  stock,  par value $.01 per share  (the  "Common  Stock").  Each share of
Common Stock outstanding on the record date is entitled to one vote. Approval of
Proposal I requires the  affirmative  vote of a majority of the shares of Common
Stock  outstanding  and entitled to vote.  Approval of  Proposals  III, IV and V
requires the affirmative vote of a majority of the outstanding  shares of Common
Stock  represented at the meeting and entitled to vote.  Thus,  abstentions  and
broker  non-votes  (i.e.,  shares  present  by proxy  but for  which  no  voting
authority  has been given the record holder by the  beneficial  holder) have the
effect of votes  against  the  proposals.  Because  directors  are  elected by a
plurality of the votes cast,  abstentions  and broker  non-votes will not affect
the outcome of the election of directors.

     On April 14,  1995,  the closing  sale price  reported on The Nasdaq  Stock
Market for a share of the Common  Stock was $[ . ] (as  reported by the National
Quotation Bureau, Inc.).

Revocability of Proxies

     Any person giving a proxy  pursuant to this  solicitation  has the power to
revoke it any time  before it is voted.  It may be  revoked  by filing  with the
Secretary of the Company at the Company's  principal  executive office a written
notice of  revocation  or a duly  executed  proxy  bearing a later  date,  or by
attending the Annual Meeting and voting in person.



                                       2
<PAGE>



Solicitation

     The  Company  will bear the entire cost of  solicitation  of proxies in the
enclosed form,  including  preparation,  assembly,  printing and mailing of this
Proxy  Statement  and any  additional  information  furnished  by the Company to
stockholders.  Original  solicitation  of proxies by mail may be supplemented by
telephone,  telegraph or personal  solicitation by directors,  officers or other
regular  employees  of the Company or by agents  employed by the Company for the
specific purpose of supplemental proxy solicitation.  Such soliciting agents, if
engaged,  would be paid a  reasonable  fee for  their  services.  No  additional
compensation  will be paid to  directors,  officers  or  other  regular  Company
employees for such services.

Stockholder Proposals

     Proposals  of  stockholders  that  are  intended  to be  presented  by such
stockholders  at the Company's 1996 Annual Meeting of  Stockholders  must comply
with the rules of the Securities and Exchange Commission ("SEC") and be received
by the Company from  qualified  stockholders  no later than December 26, 1995 in
order to be included in the proxy statement and proxy relating to that meeting.


Certain Information Concerning the Board of Directors

     ABE J. GUSTIN,  JR., age 60. Mr.  Gustin has been a director of the Company
since  September 1983 when the Company was formed.  He served as Chairman of the
Board of Directors of the Company from September 1983 until January 1988 and was
again elected as Chairman in September 1992. He was Vice President from November
1987 to January 1988,  and from January 1988 until  December  1994, he served as
President  of the Company.  Mr.  Gustin  continues  to serve as Chief  Executive
Officer of the Company.  From 1983 to 1990, he also served as Chairman of Juneau
Holding  Co.,  a Kansas  City,  Missouri-based  firm which at one time owned and
operated 18 Taco Bell restaurants. Mr. Gustin has over 15 years of experience in
the  restaurant  industry.  Mr.  Gustin  currently  serves  as a  member  of the
Strategic Planning Committee and served as a member of the Audit Committee until
January 1995.

     D. PATRICK  CURRAN,  age 50. Mr. Curran became a director of the Company in
November 1992. He has served as Chief Executive  Officer of the Curran Companies
in North Kansas City,  Missouri since August 1979. Mr. Curran serves as a member
of the board of directors of Sealright Co., Inc.,  Unitog Company,  and American
Safety Razor Company, all publicly traded  corporations.  Mr. Curran serves as a
member  of the  Audit  Committee,  the  Executive  Compensation  Committee,  the
Nominating Committee and the Strategic Planning Committee.

     ERIC L. HANSEN, age 46. Mr. Hansen was elected a director of the Company in
January  1991.  He is presently a partner in the Kansas City law firm of Holman,
McCollum and Hansen,  P.C., a professional  association.  From September 1984 to
December  1990,  he served as a tax partner at  Deloitte & Touche LLP,  and from
September  1974 to September  1984, he was a certified  public  accountant  with
Deloitte & Touche LLP. Mr. Hansen serves as a member of the Audit Committee, the
Executive Compensation Committee and the Strategic Planning Committee.

     JACK P. HELMS,  age 42. Mr. Helms became a director of the Company in March
1994. He is presently a principal and shareholder in the investment banking firm
of Goldsmith,  Agio, Helms and Company in Minneapolis,  Minnesota. From May 1978
to January 1986,  Mr. Helms was a partner in the law firm of Fredrikson & Byron,
P.A.  in  Minneapolis,  Minnesota.  Mr.  Helms  serves  as a member of the Audit
Committee,  the Executive  Compensation  Committee  and the  Strategic  Planning
Committee.

     KENNETH  D. HILL,  age 61. Mr.  Hill  became a director  of the  Company in
November  1992.  He was  employed  by the  Company  in April  1991,  serving  as
Executive Vice President and Chief Operating Officer until January 1994, when he
was named President of International  Development.  Effective February 28, 1995,
Mr.  Hill  resigned  as an  employee  and  officer of the  Company  and became a
consultant to the Company for governmental affairs,  industry relations, and new


                                       3
<PAGE>
concept  development.  From May 1990 to March 1991,  he was  President and Chief
Executive  Officer of Creative  Restaurant  Management,  a company  created in a
leveraged buy-out from  Gilbert/Robinson,  Inc., a Kansas  City-based  specialty
restaurant group. In March 1992, Creative Restaurant Management filed a petition
for bankruptcy,  and the bankruptcy proceeding has not yet been discharged.  Mr.
Hill served as President and Chief Executive Officer of T.J. Cinnamons,  Ltd., a
gourmet bakery concept, from 1985 to 1990. He was President of Gilbert/Robinson,
Inc.  from  1973 to 1985.  Mr.  Hill has  over 38 years of  restaurant  industry
experience and is an honorary director of the National  Restaurant  Association,
after having  served as both a director of that  association  and as chairman of
most of its major committees during the past 15 years.

     LLOYD L. HILL,  age 51. Mr.  Hill was  elected a director of the Company in
August 1989 and was  appointed  Executive  Vice  President  and Chief  Operating
Officer of the Company in January 1994. In December 1994, he assumed the role of
President in addition to his role as Chief Operating Officer.  Prior to 1994, he
served as President and a director of Kimberly Quality Care,  having joined that
organization in 1980.  Kimberly  Quality Care is engaged in the business of home
health  care and nurse  personnel  staffing.  Mr. Hill served as a member of the
Audit  Committee until January 1995. Mr. Lloyd Hill and Mr. Kenneth Hill are not
related.

     ROBERT A. MARTIN,  age 64. Mr. Martin was elected a director of the Company
in August 1989.  In April 1991, he became Vice  President of  Marketing,  and in
January  1994,  he was  promoted to Senior Vice  President  of  Marketing.  From
January 1990 to April 1991,  he served as President  of Kayemar  Enterprises,  a
Kansas  City-based  marketing  consulting  firm.  From 1983 to January  1990, he
served as the  President,  Chief  Operating  Officer  and a  director  of Juneau
Holding Co., of which Abe Gustin,  Chief Executive  Officer of the Company,  was
Chairman. From July 1977 to June 1981, he served as President of United Vintners
Winery  and  prior to that time was  employed  for 25 years by  Schlitz  Brewing
Company,  most  recently in the  position of Senior Vice  President of Sales and
Marketing.  Mr. Martin has more than 12 years of  experience  in the  restaurant
industry. Mr. Martin serves as a member of the Nominating Committee.

     JOHYNE H. RECK,  age 45. Ms.  Reck was elected a director of the Company in
May 1985. Ms. Reck currently  serves as a consultant to the Company on its civic
and philanthropic  programs. She previously served as Secretary from May 1985 to
January 1990, as Treasurer  from May 1985 to December  1989, and as an Executive
Vice  President  from March 1988 until April 1991.  From March 1983 to 1991, she
served as a director and  President  of Corner and Main  Advertising,  Inc.,  an
advertising  agency  which she  owned.  Ms.  Reck is the wife of Ronald B. Reck,
Executive Vice President and Chief  Administrative  Officer of the Company.  Ms.
Reck serves as a member of the Nominating Committee.

     BURTON M. SACK,  age 57. Mr. Sack was elected a director  and an  Executive
Vice  President  of the Company  effective  October 24,  1994.  Mr. Sack was the
principal  shareholder,  a director,  and the  President  of Pub Ventures of New
England,  Inc.,  previously  a franchisee  of the  Company,  from 1984 until its
acquisition by the Company in October 1994. Mr. Sack has also been a director of
Bay Street  Restaurants since 1988 and of Restaurant  Capital  Corporation since
1986. Mr. Sack was a director of Western Sizzlin  Steakhouses  from 1993 through
1994 and has been on the board of advisors of Restaurant Associates,  Inc. since
1993.

     RAYMOND D. SCHOENBAUM, age 49. Mr. Schoenbaum was elected a director of the
Company effective March 24, 1995. He was the founder, majority shareholder,  and
chairman of the board of  directors of  Innovative  Restaurant  Concepts,  Inc.,
operator of the Rio Bravo Cantina Mexican  concept,  prior to its acquisition by
the Company in March 1995. Mr.  Schoenbaum served as Vice Chairman of Restaurant
Systems, Inc., a franchisee of Wendy's International, Inc., from 1974 until 1986
and was a Shoney's franchisee from 1971 until 1974.

     The Board has four standing committees:  the Audit Committee, the Executive
Compensation  Committee,  the  Nominating  Committee and the Strategic  Planning
Committee.  (On March 22, 1994, the Stock Option Committee was combined with the
Compensation  Committee and became the Executive  Compensation  Committee.)  The
Audit Committee recommends engagement of the Company's independent  accountants,
reviews  and  approves  services  performed  by such  accountants,  reviews  and
evaluates the Company's  accounting system and its system of internal  controls,
and performs  other related  duties  delegated to such Committee by the Board of
Directors.  The members of the Audit Committee are Mr. Curran,  Mr. Hansen,  and


                                       4
<PAGE>
Mr. Helms. The Executive  Compensation Committee is responsible for recommending
to  the  Board  of  Directors   executive   compensation   levels,   bonus  plan
participation  and executive and overall  compensation  policies.  It also makes
option  grants under the  Company's  1989 Stock Option Plan.  The members of the
Executive  Compensation  Committee are Mr. Curran, Mr. Hansen and Mr. Helms. The
Nominating  Committee was  established by the Board of Directors in January 1994
to evaluate and recommend  candidates  for nomination to the Board of Directors.
Pursuant to the Company's By-laws,  stockholder nominations for Board candidates
must be submitted to the Nominating  Committee,  along with certain  information
about the  candidate,  at least 60 days prior to the Annual  Meeting  date.  The
Nominating Committee is responsible for reviewing and accepting or rejecting any
stockholder nominations. The members of the Nominating Committee are Mr. Curran,
Mr. Martin and Ms. Reck. The Strategic Planning Committee was established in May
1994 for the purpose of long-term planning and establishing  strategic goals for
the Company. The members of the Strategic Planning Committee are Mr. Gustin, Mr.
Curran, Mr. Hansen and Mr. Helms.

     During fiscal year 1994, the Board of Directors held 15 meetings (including
five regular  meetings),  the Audit  Committee held two meetings,  the Executive
Compensation  Committee held eight meetings,  the Nominating  Committee held two
meetings,  and the Strategic Planning Committee held one meeting.  During fiscal
year 1994,  each director  attended more than 75% of the Board  meetings and the
meetings of the committees on which such director served.

     Directors  who are not employees  receive  director fees of $1,500 for each
regular  Board  meeting  attended,  plus  a  retainer  of  $500  per  month  and
reimbursement of out-of-pocket  expenses.  Under the Company's 1989 Stock Option
Plan, directors receive a number of stock options each year determined through a
formula based on changes in the Company's  earnings before income taxes ("EBIT")
from one year to the next.  Non-employee  directors receive an annual base grant
of options to acquire  12,000  shares of Common  Stock,  which is  increased  or
decreased  by 1,500  shares for each 5%  increase  or  decrease in EBIT from the
prior fiscal year.  The maximum  increase or decrease is 6,000 shares.  Employee
directors  receive options,  as directors,  in accordance with the same formula,
but are limited to 50% of the number of options granted non-employee  directors.
In the event Proposal IV is adopted, this director option program will remain in
place.  However,  the Board of Directors has engaged an  independent  consulting
firm to analyze the Company's director  compensation  program, and based on that
analysis,  the Board may change its  compensation  program.  Any  changes in the
director  option  program  will be  effective  for grants  made in 1996,  and no
changes will be made without stockholder  approval.  In fiscal 1994, options for
18,000 shares of Common Stock were granted to Mr. Curran, Mr. Hansen, Mr. Helms,
and Ms. Reck for serving as non-employee  directors of the Company,  and options
for 9,000 shares of Common Stock were granted to each of Mr.  Gustin,  Mr. Lloyd
Hill,  Mr.  Kenneth Hill and Mr.  Martin for serving as employee  directors.  In
addition,  Mr. Martin and Mr. Sack received  cash  compensation  of $180,117 and
$39,808 respectively,  and Mr. Martin received options to purchase 20,000 shares
of Common  Stock for services  rendered to the Company in fiscal 1994.  Ms. Reck
also received cash  compensation of $43,200 for services rendered to the Company
in fiscal 1994. See "Certain Transactions."


Certain Information Concerning Executive Officers

     Information  regarding the executive  officers of the Company,  who are not
also directors of the Company, as of December 25, 1994, is as follows:
<TABLE>
<CAPTION>

                Name                           Age                     Position

<S>                                             <C>       <C>                                                      
    Ronald B. Reck...........................   46        Executive  Vice  President  and  Chief  Administrative
                                                                         Officer
    George D. Shadid.........................   40        Executive Vice President and Chief Financial Officer
    Stuart F. Waggoner.......................   49        Senior Vice President of Operations
</TABLE>




                                       5
<PAGE>


     RONALD B. RECK was  employed  by the  Company in March  1991.  He served as
Executive Vice President of Human Resources and Training until January 1993 when
he was named  Executive Vice President and Chief  Administrative  Officer.  From
1987 until March 1991, he was a  self-employed  consultant to the Company in the
personnel,  human resources and corporate  development areas.  During the period
from 1984  through  1990,  he was  President  of  Aero-Mark  Services,  Inc.,  a
temporary health care personnel  leasing service company located in Kansas City,
Missouri. Mr. Reck is the husband of Johyne Reck, a director of the Company.

     GEORGE D. SHADID was employed by the Company in August 1992,  and served as
Senior Vice President and Chief Financial Officer until January 1994 when he was
promoted to Executive  Vice  President and Chief  Financial  Officer.  He became
Treasurer in March 1995. From 1985 to 1987, he served as Corporate Controller of
Gilbert/Robinson,  Inc., at which time he was promoted to Vice President, and in
1988 assumed the position of Vice President and Chief Financial  Officer,  which
he held until  joining the Company.  In November  1991,  Gilbert/Robinson,  Inc.
filed a petition for  bankruptcy.  The  bankruptcy  proceeding was discharged in
December  1992.  From 1976 until  1985,  Mr.  Shadid was  employed by Deloitte &
Touche LLP.

     STUART F. WAGGONER has been an employee of the Company since  December 1988
and served as the Executive  Director of Franchise  Operations until March 1991,
when he became Vice  President of Franchise  Operations.  In December  1994, Mr.
Waggoner  assumed  the newly  created  position  of  Senior  Vice  President  of
Operations,   with  overall  responsibility  for  franchise  and  Company  owned
Applebee's  restaurant  operations and international  development.  From October
1987 to December  1988,  Mr.  Waggoner was a Vice  President of  Operations  for
Eateries',  Inc., a restaurant  company based in Oklahoma City,  Oklahoma.  From
1985 to July 1987,  Mr.  Waggoner was  President of  Pendleton's  Bar & Grill in
Dallas,  Texas. From October 1974 to March 1985, Mr. Waggoner was Vice President
of Restaurant  Administration  for TGI Friday's,  Inc.,  in Dallas,  Texas.  Mr.
Waggoner has more than 25 years of restaurant experience.





                                       6
<PAGE>



Security Ownership of Officers, Directors and Certain Beneficial Owners

     The following table sets forth information, as of April 14, 1995, regarding
the  ownership of the Common  Stock,  the  Company's  only class of  outstanding
securities,  by (i) each person  known by the Company to own  beneficially  more
than 5% of the outstanding  shares of Common Stock,  (ii) each director and each
executive  officer  named in the  Summary  Compensation  Table,  and  (iii)  all
executive  officers and  directors of the Company as a group.  Unless  otherwise
indicated,  each of the  stockholders  has sole voting and investment power with
respect to the shares beneficially owned.
<TABLE>
<CAPTION>

                                                                                      Beneficial Ownership
                                                                                   Number of        Percent
                                                                                    Shares           Held

     <S>                                                                           <C>                  <C> 
     Burton M. Sack(1)......................................................       2,286,250            8.0%
     Abe J. Gustin, Jr. (1) (2).............................................       1,542,000            5.4%
     Raymond D. Schoenbaum(1)(3)............................................       1,531,018            5.3%
     Ronald B. Reck (1) (2).................................................         545,940            1.9%
     Lloyd L. Hill (1) (2)..................................................          89,000            0.3%
     Johyne H. Reck (1) (2).................................................          83,000            0.3%
     Robert A. Martin (1) (2)...............................................          64,000            0.2%
     Kenneth D. Hill (1) (2)................................................          58,500            0.2%
     Eric L. Hansen (1) (2).................................................          41,350            0.1%
     D. Patrick Curran (1) (2)..............................................          41,000            0.1%
     George D. Shadid(1) (2)................................................          40,101            0.1%
     Jack P. Helms(1) (2)...................................................          19,500            0.1%
     Massachusetts Financial Services Company...............................       2,532,200            8.8%
         500 Boylston Street
         Boston, MA  02116
     Putnam Investments, Inc................................................       2,300,782            8.0%
         One Post Office Square
         Boston, MA  02109
     Tom E. DuPree, Jr......................................................       1,739,850            6.1%
         617 Dixie Avenue
         Madison, GA  30650
     All executive officers and directors as a group (13 persons) (2).......       6,401,709           22.3%
<FN>
---------------
(1)  The  mailing  address of this  person is 4551 W. 107th  Street,  Suite 100,
     Overland Park, Kansas 66207.
(2)  Includes certain shares subject to options exercisable as of April 14, 1995
     or within 60 days thereafter:  42,000 shares for Mr. Gustin,  69,500 shares
     for Mr. Reck,  89,000 shares for Lloyd L. Hill, 83,000 shares for Ms. Reck,
     39,000 shares for Mr.  Martin,  58,500  shares for Kenneth D. Hill,  36,000
     shares for Mr. Hansen,  36,000 shares for Mr. Curran, 40,101 shares for Mr.
     Shadid,  18,000 shares for Mr. Helms,  and 563,201 shares for all executive
     officers and directors as a group.
(3)  Includes  114,826 shares held in escrow resulting from the recent merger of
     the Company with Innovative Restaurant Concepts, Inc. and its affiliates.
</FN>
</TABLE>

     Mr. Gustin is a party to a voting agreement which binds Mr. Reck.  Pursuant
to the voting agreement, these parties have agreed to vote all voting securities
of the Company held by them at any time (i) to maintain the size of the Board of
Directors at ten members unless otherwise mutually agreed,  (ii) to vote for the
election of Mr. Gustin and Ms. Reck as directors of the Company at each election
of  directors,  (iii) to vote against the removal of Mr.  Gustin and Ms. Reck as
directors  of the  Company,  and (iv) to vote their  shares so that the Board of
Directors has at least two independent  directors at all times. In addition,  in
the event of the death of any of the  parties,  the  voting  agreement  contains
provisions  relating to voting for the  election of a successor  director of the
deceased party. The voting agreement terminates upon the death of any two of the
parties.  The voting  agreement  terminates  in 1999,  and does not apply to any
voting securities transferred to a third party in a public transaction.


                                       7
<PAGE>


Compliance with Section 16(a) of the Exchange Act

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and  directors,  and persons who own more than 10% of the Common Stock,
to file  certain  reports of ownership  and changes in  ownership  with the SEC.
Officers,  directors  and persons  owning  beneficially  greater than 10% of the
Company's  Common Stock are required by SEC  regulations  to furnish the Company
with copies of all such reports.

     Based  solely on its  review of the copies of such  forms  received  by the
Company, or written  representations from certain reporting persons, the Company
believes that all filing requirements applicable to its officers, directors, and
greater than 10%  beneficial  owners were  complied  with during the fiscal year
ended  December  25,  1994,  except that  certain  reports were not timely filed
covering two transactions by Lloyd Hill and one transaction each by Ronald Reck,
Johyne Reck and Stuart Waggoner. The transactions were reported by each of these
persons on their year-end reports on Form 5, which also were not timely filed.

                                   PROPOSAL I

                   AMENDMENT TO CERTIFICATE OF INCORPORATION
                  ESTABLISHING A CLASSIFIED BOARD OF DIRECTORS

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The Board of Directors has unanimously  adopted a resolution  approving and
submitting  to a vote by the  Stockholders  of the Company a proposed  amendment
(the "Proposed  Amendment") to the Certificate of  Incorporation  of the Company
that would classify the Board of Directors into three classes,  each with a term
of three years.  Classifying  the  directors  into three groups  results in only
approximately  one-third  of the Board  standing for  election  each year.  This
procedure  provides stability and continuity to the Board and requires directors
to make a long-term  commitment to their duties. Set forth below is a discussion
of the Proposed  Amendment.  The complete text of the Proposed  Amendment is set
forth in Appendix A.

     In updating its  corporate  records  following  the 1994 Annual  Meeting of
Stockholders,  the Company  reviewed the voting  records of earlier  stockholder
meetings and has determined that the results of the vote on a proposal submitted
to its  stockholders  at its  1992  Annual  Meeting  to  classify  the  Board of
Directors were  incorrectly  reported.  A reexamination of the voting records of
the 1992 Annual  Meeting  indicates  that  although  the  proposal  received the
affirmative vote of more than a majority of the shares voting at the meeting, it
did not receive the affirmative vote of a majority of all outstanding shares. As
a result, the proposal to amend the Certificate of Incorporation to classify the
Board of Directors was not adopted. Nevertheless, the Board of Directors did act
to amend the Company's  By-laws to conform with the classified  Board provisions
which a majority of the stockholders  voting at the 1992 Annual Meeting voted to
adopt. To clarify this matter,  the Company is resubmitting to its  stockholders
the proposal to amend the Certificate of  Incorporation  and By-laws to classify
its Board of Directors.

     Section 141 of the Delaware General  Corporation Law ("DGCL") provides that
a  corporation's  directors  may be  divided  into  one,  two or three  classes.
Proposal I would divide the Company's Board of Directors into three classes,  as
nearly equal in number as possible, designated Class I, Class II, and Class III.
If  Proposal I is adopted,  the term of office of the initial  Class I Directors
will expire at the 1996 annual  meeting of  Stockholders,  the term of office of
the initial Class II Directors will expire at the 1997 annual  meeting,  and the
term of office of the initial Class III Directors will expire at the 1998 annual
meeting.  At each annual  meeting  following  such  initial  classification  and
election,  Directors  elected to succeed those whose terms expire at the time of
the meeting will be elected for a three-year term.

     The Proposed Amendment to the Certificate is not the result of management's
knowledge of any specific effort to obtain control of the Company by means of an
accumulation  of the Company's  securities,  a merger,  a tender offer,  a proxy
solicitation  in opposition  to management or otherwise.  The Board of Directors


                                       8
<PAGE>
periodically  reviews the  Company's  vulnerability  to a hostile  takeover that
might be  detrimental to long-term  stockholder  value and seeks advice from its
investment  bankers and legal counsel concerning actions the Board might wish to
consider to provide it ways to protect stockholder value. The Board of Directors
will in the future take such  actions as it deems  appropriate  in this  regard;
however,  the Proposed  Amendment  was not adopted in response to any efforts by
another  party to acquire a  controlling  interest or to seek Board of Directors
representation.  The submission of the Proposed  Amendment to the Certificate is
not a part  of any  plan by the  Company's  management  to  adopt  a  series  of
amendments to the Certificate or By-laws  intended to render a change in control
of the Company more  difficult.  Except as indicated  below,  management  is not
aware of the  existence of any other  provisions in the  Certificate  or By-laws
having an anti-takeover effect.

     The Company has in place certain  provisions in its Certificate and By-laws
which may have the effect of  delaying a change in  control  of the  Company.  A
classified  Board of  Directors  makes it more  difficult  for  stockholders  to
replace the entire Board of Directors  (otherwise  than for cause) in one annual
meeting, even when this may be desired by holders of a majority of the shares of
Common Stock. A person or entity  desiring to acquire  control of the Company by
merger,  acquisition of shares or other means may be  discouraged  from doing so
because they must hold a majority of the shares voting at two successive  annual
meetings of the stockholders in order to change a majority of the members of the
Board of Directors.  Further,  the  Certificate  does not provide for cumulative
voting.  As a  result,  in  order  to  ensure  representation  on the  Board  of
Directors,  a  stockholder  must  control  the votes of a majority of the shares
present and voting at a stockholders'  meeting at which a quorum is present. The
lack of  cumulative  voting  requires a person or entity  seeking a takeover  to
acquire a substantially greater number of shares to ensure representation on the
Board of Directors than would be necessary were cumulative voting available. The
Certificate authorizes the issuance of 1,000,000 shares of preferred stock which
may be  classified,  divided and issued in series by the Board of Directors.  No
shares of preferred stock are currently  outstanding,  although shares have been
reserved for issuance under the  shareholder  rights plan described  below.  The
rights of the holders of shares of different  series of preferred stock may vary
with respect to the matters which the Board of Directors  has the  discretion to
establish.  Those matters include dividend  rights,  preferences with respect to
liquidation or other  distributions,  redemption and conversion rates and terms,
and voting  powers.  Because the voting  powers of any such series of  preferred
stock are to be  determined  by the Board of  Directors,  the  existence of that
class of  securities  enables the Board of  Directors  to vest large  amounts of
voting power in persons  acquiring  preferred stock.  Holders of preferred stock
may be  given  the  right  to vote as a class on  certain  matters  and to elect
directors,  and each  share may be  convertible  into  such  number of shares of
Common Stock as may be specified by the Board of  Directors.  The ability of the
Board of Directors to establish voting, redemption,  conversion and other rights
of holders of  preferred  stock might be used to ward off a takeover  attempt of
the Company.  The Board of Directors  might  establish and issue preferred stock
even  though  the  stockholders  generally  approve  of the terms of a  proposed
takeover. In addition,  the Company's By-laws include a provision requiring that
any  stockholder  who  wishes to make a  nomination  for  director  at an annual
stockholders'  meeting must give written  notice to the Company at least 60 days
in advance of the  meeting.  Stockholder  nominations  would be  referred to the
Nominating  Committee of the Board of Directors  for review and  recommendation.
This  requirement  affords the Board of Directors  adequate time to consider the
qualifications of the proposed nominee and determine an appropriate response. It
may also,  however,  conceivably  discourage  some  persons from  attempting  to
acquire control of the Company by potentially  lengthening the time required for
a person to  acquire  control  of the  Company  through a proxy  contest  or the
election of a majority of the directors.

     The  Company  has  adopted  a  shareholder  rights  plan  under  which  all
shareholders of record on September 19, 1994 received a right to purchase shares
of Series A  Participating  Cumulative  Preferred  Stock on  certain  conditions
relating  to an  acquisition  by a  person  or  group  of more  than  15% of the
outstanding  Common  Stock or the  commencement  of a tender  offer  which could
result in such  ownership.  The rights plan imposes  significant  limitations on
anyone  attempting to gain control of the Company  without  first  obtaining the
approval  of  the  Company's  Board  of  Directors.   The  rights  have  certain
anti-takeover  effects by causing substantial dilution to a person or group that
attempts to acquire the Company without  complying with the terms and conditions
of the rights.


                                       9
<PAGE>

     The  Board  of  Directors  recommends  that  stockholders  vote  YES to the
proposed  amendment.  The  affirmative  vote of the holders of a majority of the
outstanding  shares of Common Stock  entitled to vote at the Annual Meeting will
be required for adoption of the Proposed Amendment.


                                  PROPOSAL II

                             ELECTION OF DIRECTORS

                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                        IN FAVOR OF EACH NAMED NOMINEE.

     Shares of Common Stock  represented by executed  proxies will be voted,  if
authority  to do so is not  withheld,  for the  election of the  Nominees  named
below.  If any Nominee should become  unavailable for election as a result of an
unexpected  occurrence,  such  shares  will be voted  for the  election  of such
substitute  Nominee as the  Company  may  propose.  Each  person  nominated  for
election  has  agreed  to serve if  elected,  and the  Company  has no reason to
believe that any Nominee will be  unavailable to serve.  Additional  information
concerning  the  following  Nominees  is  set  forth  in  "Certain   Information
Concerning the Board of Directors."
<TABLE>
<CAPTION>

                                                                                                 Director
                  Name                   Age              Position With The Company                Since
     <S>                                 <C>      <C>                                              <C> 
     Abe J. Gustin, Jr.                  60       Chairman and Chief Executive Officer             1983
     Lloyd L. Hill                       51       President and Chief Operating Officer            1989
     Robert A. Martin                    64       Senior Vice President of Marketing               1989
     Burton M. Sack                      57       Executive Vice President                         1994
     D. Patrick Curran                   50       Director                                         1992
     Eric L. Hansen                      46       Director                                         1991
     Jack P. Helms                       42       Director                                         1994
     Kenneth D. Hill                     61       Director                                         1992
     Johyne H. Reck                      45       Director                                         1985
     Raymond D. Schoenbaum               49       Director                                         1995
</TABLE>

Classification of Board

     In the event that  Proposal I is approved,  the Nominees are proposed to be
elected to the classes as set forth below:
<TABLE>
<CAPTION>

                                                       Term
                    Class    Nominee                  Expires

                     <S>    <C>                        <C> 
                       I    Eric L. Hansen             1996
                       I    Kenneth D. Hill            1996
                       I    Raymond D. Schoenbaum      1996
                      II    D. Patrick Curran          1997
                      II    Abe J. Gustin, Jr.         1997
                      II    Robert A. Martin           1997
                      II    Johyne H. Reck             1997
                     III    Jack P. Helms              1998
                     III    Lloyd L. Hill              1998
                     III    Burton M. Sack             1998

</TABLE>

                                       10
<PAGE>

     In the event  that  Proposal  I is not  approved,  the  Nominees  will,  if
elected, hold office until the next Annual Meeting of Stockholders and until his
or her  successor is elected and has qualified or until such  director's  death,
resignation, or removal.


                                  PROPOSAL III

   AMENDMENT TO THE COMPANY'S 1989 STOCK OPTION PLAN INCREASING THE NUMBER OF
   SHARES OF THE COMPANY'S COMMON STOCK AVAILABLE FOR OPTIONS UNDER SUCH PLAN

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The  stockholders  are being  asked to ratify  Amendment  No. 4 to the 1989
Stock Option Plan.  Although  the 1989 Stock  Option Plan has  3,000,000  shares
authorized for option grants, there are currently only a total of 674,480 shares
of Common  Stock  remaining  available  for option  grants  under the 1989 Stock
Option  Plan.  The  amendment  increases  the  number of shares of Common  Stock
available for options under the 1989 Stock Option Plan by 1,500,000 shares.

     The text of the proposed amendment is as follows:

     The Applebee's International, Inc. 1989 Stock Option Plan is hereby amended
     as follows:
         Section 2 is hereby amended to read as follows:
          "Section 2. Stock and Maximum Number of Shares Subject to the Plan.
          Subject to the  adjustments  provided  for in Section 6.6 hereof,  the
          aggregate  number of shares of Stock  which may be issued  pursuant to
          the exercise of all Options  granted  hereunder  shall equal but shall
          not exceed 4,500,000 Shares."

Stock Option Plan

     The  Company's  1989  Stock  Option  Plan  provides  for the  grant of both
nonqualified  stock options and options that qualify as incentive  stock options
under  Section  422A of the  Internal  Revenue  Code of 1986,  as  amended  (the
"Code"), and is administered by the Executive Compensation Committee,  comprised
of three or more disinterested  persons appointed by the Board of Directors (the
"Committee").  Key employees of the Company and  subsidiaries at least 50% owned
by the Company,  including  executive  officers and  directors,  are eligible to
receive options granted under the Plan  (approximately  600 eligible  persons at
December  25,  1994).  The  Committee  has  complete  discretion  to select  the
optionees and to establish  the terms and  condition of each option,  subject in
all cases to the  provisions  of the Plan.  The Plan  currently  provides that a
total of up to  3,000,000  shares of Common Stock may be made subject to options
granted thereunder. The Plan provides that the option price of each option shall
be fixed by the Committee;  however,  the option price of each  incentive  stock
option  granted  under the Plan must be not less than 100% (110% if granted to a
stockholder  owning  10% or more of the  outstanding  Common  Stock) of the fair
market  value of the Common  Stock as of the date the option is granted.  During
any calendar  year the aggregate  fair market  value,  determined at the date of
grant, of shares that become exercisable under an incentive stock option granted
to one  employee  must not exceed  $100,000.  The term of each  incentive  stock
option,  which is also fixed by the Committee,  may not exceed 10 years from the
date the option is granted or five years in the case of incentive  stock options
granted to stockholders  owning 10% or more of the  outstanding  Common Stock or
nonstatutory options granted to directors of the Company.  Options granted under
the  Plan  are  not  transferable,  except  by will or the  laws of  descent  or
distribution,  and are subject to various  other  conditions  and  restrictions.
Shares  subject to canceled or lapsed  options are  available  for  subsequently
granted options under the Plan.


                                       11
<PAGE>

     Nonqualified  stock options differ from incentive  stock options in several
additional  respects.  To the extent that a nonqualified stock option is granted
at an exercise price below the fair market value of the Common Stock on the date
of grant, under current generally accepted  accounting  principles,  the Company
would  recognize  compensation  expense  in an  amount  per  share  equal to the
difference  between the  exercise  price and the fair market value of a share of
Common Stock at the date of grant.  The grant of an  incentive  option at a fair
market  value  exercise  price would not require  the Company to  recognize  any
compensation expense but, upon exercise, would instead be reflected as a capital
transaction  affecting only the Company's  balance sheet. For federal income tax
purposes,  the Company would be entitled upon exercise of a nonqualified  option
to a  deduction  for  compensation  paid in an  amount  per  share  equal to the
difference between the exercise price and the fair market value of each share of
Common  Stock at the date of exercise.  No  deduction  would be available to the
Company upon exercise of an incentive option. The Plan requires all nonqualified
options to be granted at an exercise price not less than 100% of the fair market
value on the date of grant, provided that the exercise price shall never be less
than the par value per share of the Common Stock.

     As of the date  hereof,  stock  options  have been  granted with respect to
2,325,520  shares  available  under the Plan. Of those,  options with respect to
781,351 shares were exercisable as of December 25, 1994.

     As of December 25, 1994,  the  following  persons or groups held options to
purchase shares of Common Stock as indicated:

<TABLE>
<CAPTION>
                                                                                                Number of
                                                                                                 Options
                                                                                                  Held

         <S>                                                                                       <C>   
         Abe J. Gustin, Jr., Chairman and Chief Executive Officer............................       82,000
         Lloyd L. Hill, President and Chief Operating Officer                                       96,000
         Kenneth D. Hill, Executive Vice President and
              President of International Development.........................................      109,500
         Ronald B. Reck, Executive Vice President and Chief Administrative Officer...........       76,500
         George D. Shadid, Executive Vice President and Chief Financial Officer..............       70,101
         All executive officers as a group...................................................      541,701
         All employees other than executive officers.........................................      785,722
         All directors who are not executive officers........................................      150,000

</TABLE>

                                  PROPOSAL IV

              ADOPTION OF THE COMPANY'S 1995 EQUITY INCENTIVE PLAN

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     As  a  result  of  a  comprehensive   review  of  the  Company's  executive
compensation  programs,  the  Executive  Compensation  Committee of the Board of
Directors  believes it is in the Company's best interest to replace the existing
1989 Stock Option Plan with a new plan allowing  greater  flexibility in the use
of  equity-related  compensation.  As a result,  the Board had  adopted the 1995
Equity  Incentive Plan which is being submitted to the stockholders for approval
in order to satisfy certain  requirements of the Securities Exchange Act of 1934
related to compensation plans involving payment in Company securities and of the
Internal   Revenue  Code  relating  to   deductibility   of  certain   executive
compensation  above  a  $1,000,000  annual  amount.  A copy of the  1995  Equity
Incentive Plan appears in Appendix B.

     The Board of Directors  believes that the 1995 Equity  Incentive  Plan will
become an important  part of the Company's  management  compensation  program by


                                       12
<PAGE>
helping  to  attract  and  retain  motivated,  highly  competent  employees.  By
providing  stock  options,  restricted  stock grants,  and other  equity-related
compensation,  the  Board  believes  that the  participants  will  have a strong
incentive to emphasize stockholder value.

General

     In the  event  the Plan is  approved  by the  stockholders,  the  Company's
present 1989 Stock Option Plan will be terminated  and future stock options will
be issued under the Plan.  Stock  options  outstanding  under the existing  1989
Stock Option Plan will not be effected by the termination of that plan.

     The Plan allows the granting of stock options,  stock  appreciation  rights
("SARs"), restricted stock awards, performance unit awards and performance share
awards (collectively, "Awards") to eligible Plan participants. While the Company
has no current  plans to grant  Awards  other than stock  options,  the Board of
Directors   believes  that  the  ability  to  use  different   types  of  equity
compensation vehicles will give the Company the flexibility needed to adapt most
effectively over time to changes in the labor market and in equity  compensation
practices.

     The number of shares  authorized  to be issued  pursuant to Awards  granted
under the Plan is 2,000,000.  If an Award expires or is canceled  without having
been fully exercised or vested,  the unvested or canceled shares  generally will
be available thereafter for grants of Awards. The number of shares available for
grant under the Plan, as well as  outstanding  Awards,  the formula for granting
non-employee  director options,  and the numerical limits for individual grants,
will be adjusted as  appropriate to reflect any stock splits,  stock  dividends,
recapitalizations,  reorganizations or other changes to the capital structure of
the Company.

Purpose of the Plan

     The Plan is intended to attract,  motivate and retain (1)  employees of the
Company and its affiliates,  (2) consultants who provide significant services to
the Company and its  affiliates,  and (3)  directors of the  Company,  including
those who are employees of neither the Company nor any affiliate  ("non-employee
directors").  The Plan also is  designed  to further  the  growth and  financial
success of the  Company and its  affiliates  by aligning  the  interests  of the
participants,  through stock ownership and other incentives,  with the interests
of the Company's stockholders.

Description of the Plan

     The following paragraphs provide a summary of the principal features of the
Plan and its  operation.  The Plan is set forth in its entirety as Appendix B to
this Proxy  Statement.  The  following  summary is  qualified in its entirety by
reference to Appendix B.

Administration of the Plan

     The Plan will be  administered by the Executive  Compensation  Committee of
the Board of Directors  (the  "Committee").  The members of the  Committee  must
qualify  as  "disinterested  persons"  under  Rule  16b-3  under the  Securities
Exchange Act of 1934,  and as "outside  directors"  under section  162(m) of the
Internal  Revenue Code (for purposes of qualifying  amounts  received  under the
Plan as "performance-based compensation" under section 162(m)).

     Subject to the terms of the Plan, the Committee has the sole  discretion to
determine the employees and consultants  who shall be granted  Awards,  the size
and types of such  Awards,  and the terms and  conditions  of such  Awards.  The
Committee  may  delegate  its  authority  to grant  and  administer  awards to a
separate committee  appointed by the Committee,  but only the Committee may make
awards to participants who are executive  officers of the Company.  The director
option portion of the Plan will be  administered by the full Board of Directors,
rather than the Committee.


                                       13
<PAGE>




Eligibility to Receive Awards

     Employees and  consultants  of the Company and its  affiliates  (i.e.,  any
corporation or other entity  controlling,  controlled by or under common control
with the Company) are eligible to be selected to receive one or more Awards. The
actual number of employees  and  consultants  who will receive  Awards under the
Plan cannot be determined  because selection for participation in the Plan is in
the sole discretion of the Committee.

     The Plan also  provides  for the grant of stock  options  to the  Company's
employee and non-employee directors.  Such options will automatically be granted
pursuant to a nondiscretionary  formula.  The terms and conditions of options to
be granted to directors are discussed below under "Director Options."

Options

     The Committee may grant nonqualified stock options, incentive stock options
(which are entitled to favorable tax  treatment)  ("ISOs"),  or any  combination
thereof.  The number of shares  covered by each option will be determined by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted options for more than 100,000 shares.

     The exercise  price of each option is set by the  Committee,  but generally
cannot be less than 100% of the fair market value of the Company's  Common Stock
on the date of grant.  Thus,  an option  will have value  only if the  Company's
Common Stock appreciates in value after the date of grant. The exercise price of
an ISO must be at least 110% of the fair market value if the participant, on the
grant date,  owns stock  possessing  more than 10% of the total combined  voting
power of all classes of stock of the Company or any of its  subsidiaries.  Also,
the  aggregate  fair market value of the shares  (determined  on the grant date)
covered by ISOs which first become  exercisable  by any  participant  during any
calendar year may not exceed $100,000.

     The  exercise  price  of each  option  must be paid in full at the  time of
exercise.  The Committee also may permit payment through the tender of shares of
the Company's Common Stock then owned by the participant,  or by any other means
that the  Committee  determines to be consistent  with the Plan's  purpose.  Any
taxes  required to be withheld  must be paid by the  participant  at the time of
exercise.

     Options become exercisable at the times and on the terms established by the
Committee.  Options  expire  at the  times  established  by the  Committee,  but
generally not later than 10 years after the date of grant (13 years in the event
of the  optionee's  death).  The  Committee  may extend the maximum  term of any
option granted under the Plan, subject to the preceding limits.

Director Options

     Under the Plan, each non-employee  Director will receive an annual grant of
Director   Options  to  purchase  12,000  shares  of  Common  Stock,   which  is
automatically increased or decreased by 1,500 shares for each increment of 5% by
which the actual  earnings  before  income taxes of the Company for a particular
fiscal year exceed or are less than the  earnings  before  income  taxes for the
previous fiscal year. The maximum increase or decrease is 6,000 shares.

     Employee Directors will also receive an annual grant of Director Options to
purchase 6,000 shares of Common Stock,  automatically  increased or decreased by
750 shares for each increment of 5% by which the actual  earnings  before income
taxes of the  Company for a  particular  fiscal year exceed or are less than the
earnings before income taxes for the previous fiscal year. The maximum  increase
or decrease is 3,000 shares.

     Directors  who are  employees of the Company and who are not members of the
Executive  Compensation  Committee  may also receive  other grants of options to
purchase  Common  Stock  so long as  such  grants  are in  compliance  with  all
provisions  of  Rule  16b-3(c)(2)  of the  Securities  and  Exchange  Commission
relating to administration of the Plan by "disinterested persons."


                                       14
<PAGE>




     All Director Options are subject to the following provisions:

          (i)     Director  Options  shall be  granted  each year at the  annual
                  meeting of the Board of Directors.

         (ii)     No Director Option may be exercised within twelve months after
                  the date of grant.  Thereafter,  all Director Options shall be
                  immediately  exercisable  and shall expire five years from the
                  date of grant.

         (iii)    The exercise  price of all Director  Options shall not be less
                  than the fair market  value of the Common Stock at the time of
                  the grant.

         (iv)     The  provisions  of the  Plan  regarding  non-transferability,
                  termination  of a  directorship,  disability  and  death  of a
                  director apply to Director Options.

Stock Appreciation Rights

     The Committee  determines the terms and conditions of each SAR. SARs may be
granted  in  conjunction  with an option,  or may be  granted on an  independent
basis.  The  number  of shares  covered  by each SAR will be  determined  by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted SARs for more than 100,000 shares.

     Upon  exercise of a SAR,  the  participant  will  receive  payment from the
Company in an amount  determined  by  multiplying  (1) the  positive  difference
between (a) the fair market value of a share of Company Common Stock on the date
of  exercise,  and (b) the  exercise  price,  by (2) the  number of shares  with
respect to which the SAR is  exercised.  Thus, a SAR will have value only if the
Company's Common Stock appreciates in value after the date of grant.

     SARs are  exercisable  at the  times and on the  terms  established  by the
Committee.  Proceeds  from SAR  exercises  may be paid in cash or  shares of the
Company's Common Stock, as determined by the Committee. SARs expire at the times
established by the Committee, but are subject to the same maximum time limits as
are applicable to employee options granted under the Plan.

Restricted Stock Awards

     Restricted  stock awards are shares of the Company's Common Stock that vest
in accordance with terms  established by the Committee.  The number of shares of
restricted  stock (if any) granted to a  participant  will be  determined by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted more than 100,000 shares.

     In determining the vesting schedule for each Award of restricted stock, the
Committee  may impose  whatever  conditions  to vesting as it  determines  to be
appropriate.  For example,  the  Committee  may (but is not required to) provide
that  restricted  stock  will  vest  only if one or more  performance  goals are
satisfied.   [In  order  for  the  Award  to  qualify   as   "performance-based"
compensation  under section  162(m) of the Internal  Revenue Code, the Committee
must use one or more of the following measures in setting the performance goals:
(1) earnings per share, (2) individual performance  objectives,  (3) net income,
(4) pro  forma net  income,  (5)  return on  designated  assets,  (6)  return on
revenues,  and (7)  satisfaction of  Company-wide or department  based operating
objectives. These performance measures are set forth in the Plan and are some of
the same measures that are used in setting performance goals under the Company's
1994  Management  and  Executive  Incentive  Plan and under  the 1994  Long-Term
Incentive  Plan which was  approved by the  stockholders  at last year's  Annual
Meeting.  The  Committee  may apply the  performance  measures on a corporate or
business  unit  basis,  as  deemed  appropriate  in light  of the  participant's
specific responsibilities. The Committee may, in its sole discretion, accelerate
the time at which any restrictions lapse or remove any restrictions.



                                       15
<PAGE>


Performance Unit Awards and Performance Share Awards

     Performance  unit awards and performance  share awards are amounts credited
to a bookkeeping account established for the participant. A performance unit has
an initial value that is  established by the Committee at the time of its grant.
A  performance  share has an initial  value equal to the fair market  value of a
share of the  Company's  Common  Stock  on the  date of  grant.  The  number  of
performance  units or performance  shares (if any) granted to a participant will
be determined by the  Committee,  but during any fiscal year of the Company,  no
participant may be granted more than 100,000  performance  shares or performance
units having an initial value greater than $250,000.

     Whether a performance  unit or performance  share actually will result in a
payment to a participant will depend upon the extent to which  performance goals
established by the Committee are satisfied.  The  applicable  performance  goals
will be  determined  by the  Committee.  In  particular,  the Plan  permits  the
Committee to use the same performance  goals as are discussed above with respect
to  restricted  stock.  The  Committee  may, in its sole  discretion,  waive any
performance goal requirement.

     After a performance  unit or  performance  share award has vested (that is,
after  the  applicable  performance  goal or  goals  have  been  achieved),  the
participant  will be entitled to receive a payout of cash,  Common Stock, or any
combination thereof, as determined by the Committee.  Unvested performance units
and  performance  shares will be forfeited  upon the earlier of the  recipient's
termination of employment or the date set forth in the Award agreement.

Nontransferability of Awards

     Awards  granted  under  the  Plan may not be  sold,  transferred,  pledged,
assigned,  or otherwise alienated or hypothecated,  other than by will or by the
applicable  laws  of  descent  and  distribution;   provided,  however,  that  a
participant may designate one or more  beneficiaries  to receive any exercisable
or vested Awards following his or her death.

Change in Control

     In the event of a change in control not approved by the Board of Directors,
all Awards granted under the Plan then  outstanding but not then exercisable (or
subject to restrictions) shall become immediately exercisable,  unless otherwise
provided in the  applicable  Award  agreement.  In general,  a change in control
occurs if (1) a person (other than the Company and its  affiliates)  directly or
indirectly  owns 30% of the  Common  Stock,  (2) the  composition  of the  Board
changes  during any two year period  whereby  directors at the  beginning of the
period (including new directors approved by a vote of at least two-thirds of the
directors  then in office) cease to  constitute a majority of the Board,  or (3)
the  stockholders  of the  Company  approve a merger,  consolidation  or plan of
complete  liquidation of the Company or approve an agreement for the sale of all
or substantially all of the Company's assets.

Tax Aspects

     The  following  discussion  is  intended to provide an overview of the U.S.
federal  income tax laws which are generally  applicable to Awards granted under
the Plan as of the date of this Proxy Statement. People or entities in differing
circumstances may have different tax  consequences,  and the tax laws may change
in the future. This discussion is not to be construed as tax advice.

     A recipient of a stock  option or SAR will not have  taxable  income on the
date of  grant.  Upon  the  exercise  of  nonqualified  options  and  SARs,  the
participant will recognize  ordinary income equal to the difference  between the
fair market value of the shares on the date of exercise and the exercise  price.
Any gain or loss recognized upon any later  disposition of the shares  generally
will be capital gain or loss.


                                       16
<PAGE>

     Purchase of shares  upon  exercise of an ISO will not result in any taxable
income to the participant,  except for purposes of the alternative  minimum tax.
Gain or loss recognized by the participant on a later sale or other  disposition
either will be long-term capital gain or loss or ordinary income, depending upon
how long the participant  holds the shares.  Any ordinary income recognized will
be in the amount,  if any,  by which the lesser of (1) the fair market  value of
such shares on the date of exercise,  or (2) the amount  realized from the sale,
exceeds the exercise price.

     Upon receipt of  restricted  stock,  a  performance  unit or a  performance
share,  the participant  will not have taxable income unless he or she elects to
be taxed.  Absent such  election,  upon vesting the  participant  will recognize
ordinary  income  equal to the fair market  value of the shares or units at such
time.

     The  Committee  may  permit   participants   to  satisfy  tax   withholding
requirements  in  connection  with the  exercise  or  receipt of an Award by (1)
electing to have the  Company  withhold  otherwise  deliverable  shares,  or (2)
delivering  to the Company then owned shares  having a value equal to the amount
required to be withheld.

     The Company will be entitled to a tax  deduction  for an Award in an amount
equal  to the  ordinary  income  realized  by the  participant  at the  time the
participant  recognizes such income.  In addition,  beginning with the Company's
1995 fiscal year,  new Internal  Revenue Code section  162(m)  contains  special
rules regarding the federal income tax deductibility of compensation paid to the
Company's  Chief  Executive  Officer  and to each of the other four most  highly
compensated  executive  officers.  The general rule is that annual  compensation
paid to any of these specified  executives will be deductible only to the extent
that it does not exceed $1 million.  The Company can preserve the  deductibility
of  certain  compensation  in  excess of $1  million,  however,  if the  Company
complies  with  conditions   imposed  by  section  162(m),   including  (1)  the
establishment  of a maximum number of shares with respect to which Awards may be
granted  to any  one  employee  during  a  specified  time  period,  and (2) for
restricted  stock,  performance units and performance  shares,  inclusion in the
Plan of performance goals which must be achieved prior to payment.  The Plan has
been  designed  to permit  the  Committee  to grant  Awards  which  satisfy  the
requirements of new section 162(m).

Amendment and Termination of the Plan

     The Board generally may amend or terminate the Plan at any time and for any
reason,  but in accordance with section 162(m) of the Internal  Revenue Code and
Rule  16b-3  under  the  Securities  Exchange  Act  of  1934,  certain  material
amendments to the Plan will be subject to stockholder approval.

     The  Board  of  Directors  recommends  that  stockholders  vote YES on this
proposal.  The  affirmative  vote of the  holders of a majority of the shares of
Common Stock  represented at the Annual Meeting will be required for adoption of
the  proposal.  If Proposal  III is not approved by the  stockholders,  the 1995
Equity Incentive Plan will not be implemented and the existing 1989 Stock Option
Plan will remain in effect.


                                   PROPOSAL V

              RATIFICATION OF DELOITTE & TOUCHE LLP AS INDEPENDENT
               AUDITORS FOR THE COMPANY FOR THE 1995 FISCAL YEAR

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The Audit  Committee has selected the accounting  firm of Deloitte & Touche
LLP to serve as the Company's independent auditors for the 1995 fiscal year. The
stockholders  are  being  asked to ratify  this  selection.  Representatives  of
Deloitte & Touche LLP are  expected  to be present at the Annual  Meeting.  Such
representatives  will have the  opportunity  to make a  statement  at the Annual
Meeting  if they so choose  and will be  available  to  respond  to  appropriate
questions.


                                       17
<PAGE>


                             EXECUTIVE COMPENSATION

Executive Compensation Committee Report

     This  report  discusses  the  manner  in  which  base  salaries,  incentive
compensation and stock option grants for Abe J. Gustin, Jr., the Company's Chief
Executive  Officer  ("CEO")  and  the  other  executives  named  in the  Summary
Compensation Table (the "Named  Executives") were determined for the 1994 fiscal
year.

     The Company  believes that its past growth and success have been,  and that
its  continued  growth and success  will be  dependent in part on its ability to
attract and retain highly-qualified senior management.  In addition, the Company
believes that executive officers should have their personal financial  interests
closely  aligned with  stockholder  value. As a result,  executive  compensation
packages for 1994 were  established  that the Company believes to be competitive
in the  restaurant  industry,  based on the data  described in the  compensation
survey described below, and focused on the Company's operating performance.  The
Company's executive  compensation  arrangements  consist of three primary parts:
competitive  base salary levels,  significant  Company  performance-based  bonus
payments,  and stock options.  The Committee  believes that these components are
appropriate ways to provide its executives  financial security and motivation to
increase profitability in both the near-term and over time. Although the Company
had written  employment  agreements with the CEO and each Named Executive during
1994, those agreements  addressed only first-year base salary levels and did not
determine 1994 compensation  levels. Base salary,  bonus and stock option levels
are left to the discretion of the Committee each year.

     In  reviewing  compensation  levels for 1994,  the  Committee  conducted  a
thorough review and study of the Company's  executive  salary and bonus policies
in order to provide the Company's executive officers with appropriate  financial
and motivational arrangements in 1994 and the future. The Committee selected the
consulting  firm of William M. Mercer,  Incorporated  ("Mercer") to assist it in
developing an executive  compensation  program  designed to meet the Committee's
objectives.  Mercer's  efforts  consisted of comparing  the base salaries of the
Company's  executives  with those of  comparable  companies  (the "Mercer  Study
Group"),  and of reviewing and recommending  modifications to the Company's cash
incentive  compensation  programs.   (The  Mercer  Study  Group  included  eight
publicly-traded  restaurant  companies,  three of which are also included in the
industry  peer  group  used in the  Performance  Graph  included  in this  Proxy
Statement. The Committee did not direct Mercer as to which specific companies to
use in its study.  The  companies  were  selected  because  they were  generally
comparable  to the Company in size and recent  growth  rate.) The results of the
Committee's  review  were  implemented  in a series of changes to the  Company's
bonus  compensation  practices,  including  the  adoption of the 1994  Long-Term
Incentive Plan (approved by the stockholders at the 1994 Annual Meeting) and the
1994  Management  and  Executive  Incentive  Plan.  In  addition,  the review of
executive compensation led to the development of the 1995 Equity Incentive Plan,
being submitted for stockholder approval under Proposal IV, above.

     Base Salary

     In determining the 1994 base salaries for the CEO and Named Executives, the
Committee  considered  several criteria,  including growth in stockholder value,
free cash flow, earnings before interest, taxes, depreciation,  and amortization
("EBITDA"), net earnings,  franchisee relations and new restaurant openings (the
"Corporate  Performance  Criteria").  These  criteria  were not  weighted by any
predetermined  formula,  but  rather,  were  considered  in light of the overall
achievement of the Company's goals and of general industry and economic factors.
The  significance  of  any  particular   criterion  varied  depending  upon  the
particular position or area of responsibility of the executive in question.  Mr.
Gustin's 1994 base salary of $375,000  represented  an increase of 57% over 1993
and reflected the continued strong operational and financial  performance of the
Company  and of the  Applebee's  franchise  system,  evidenced  by,  among other
things,  continued  large  earnings  growth  and a record  number of  restaurant
openings.


                                       18
<PAGE>

     The compensation review by Mercer resulted in significant increases in base
salaries for 1994,  and  supported  the level of base salary  approved for Lloyd
Hill when he joined the Company's management team in January 1994. The Committee
believes that base salaries  should remain  competitive,  but not  significantly
exceed the middle portion of the industry  range  determined by the Mercer Study
Group.  The  Committee  also believes  that for most  executive  and  management
employees,  base salary should  comprise a relatively  greater  portion of total
executive compensation.

     Incentive Compensation

     While the Committee  believes that base salaries should  represent a higher
percentage  of  compensation  than  in  the  past,  it  feels  strongly  that  a
significant part of compensation for the CEO and other senior  executives should
continue to be based on the  achievement of operating and financial  goals.  For
several  years  the  Company  used an  executive  bonus  plan that  allocated  a
percentage  of  profits to a bonus  pool in the event a  specified  level of the
Company's goals was achieved.  The pool was then divided among the  participants
based upon their comparative "point" assignments.

     In  1994,  a new  bonus  program,  consisting  of the 1994  Management  and
Executive  Incentive  Plan (a cash bonus plan) for all  executives  and the 1994
Long-Term  Incentive Plan (a stock award plan) for all executives other than the
CEO and Executive Vice Presidents,  was implemented.  Under the cash bonus plan,
the Committee  established  operating  and  financial  goals for the Company and
individual bonus payments,  based on a percentage of base salary,  to be paid at
various levels of goal achievement. The Committee believes that this new program
will provide an appropriate,  attractive incentive  opportunity to the Company's
executives for both short-term and long-term rewards.

     The Committee  established the minimum  achievement  level to receive bonus
payments under the 1994  Management  and Executive  Incentive Plan at 65% of the
Company's  internal targeted pre-tax profit,  the same achievement level used in
1993. The Company's  actual pre-tax profit in 1994 exceeded 90% of the Company's
internal targeted pre-tax profit, resulting in bonuses for 1994 of approximately
43% of base salary for the CEO and each of the Named Executives.

     Stock Options

     Stock  option  grants  in 1994,  including  those to the CEO and the  Named
Executives,  were made by the Committee and based primarily on the level of each
recipient's responsibility within the Company. Thus, Mr. Gustin, as Chairman and
CEO, who was  ultimately  responsible  for all operations of the Company and for
the franchise system and relationships  with  franchisees,  received the largest
option grant, comprising 6.8% of all options granted in 1994.

     The Committee  believes  that stock option grants and other  equity-related
compensation  programs should be an important element of the Company's executive
compensation  program;  and as a result,  the  Committee  has  approved the 1995
Equity Incentive Plan,  recommended for approval by the stockholders in Proposal
IV, above,  to use  equity-related  compensation  more  effectively  to attract,
motivate and retain experienced,  qualified members of management.  In addition,
the Committee reviewed certain outstanding, but fully-vested,  options that were
to expire during 1994 and determined that the original three-year terms were not
long enough to provide the holders with the intended  benefits of those options.
As a result, the Committee, with the agreement of the individuals,  approved the
extensions of certain  options  through the tenth  anniversary of their original
grant and increased the exercise  price of those options from $3.02 per share to
$14.38 per share  (the  market  price on the  extension  date),  as shown in the
following table.


                                       19
<PAGE>

<TABLE>
<CAPTION>




                      10-YEAR SUMMARY OF OPTION REPRICINGS
                                                            Market                              Expiration
                                             Number of     Price of    Exercise                  Date of
                                             Options       Stock at    Price at    New          Option at
                                              Repriced     Time of     Time of     Exercise        Date
                                  Date of       (#)       Repricing    Repricing     Price     of Repricing
                Name             Repricing                   ($)          ($)         ($)
       <S>                       <C>           <C>          <C>          <C>         <C>          <C>
       Lloyd L. Hill              5/25/94      12,000       $14.38       $3.02       $14.38       8/13/94  
       President and Chief
       Operating Officer
       Ronald B. Reck             5/25/94      12,000       $14.38       $3.32       $14.38       8/13/94  
       Executive Vice
       President and Chief
       Administrative Officer
       Stuart F. Waggoner         5/25/94       9,000       $14.38       $3.02       $14.38       8/13/94  
       Senior Vice President
       of Operations

</TABLE>

     Other Information

     Regulations  under section 162(m) of the Internal  Revenue Code,  regarding
the annual  deduction  limitation of $1,000,000 on the  compensation  of certain
executive  officers of  publicly  held  corporations,  did not apply to the 1994
fiscal  year of the Company  which  began prior to January 1, 1994.  Although no
executive of the Company has historically received annual compensation in excess
of $1,000,000, the Committee has designed the 1995 Equity Incentive Plan to meet
the requirements of section 162(m).

                                               EXECUTIVE COMPENSATION COMMITTEE
                                               D. Patrick Curran
                                               Eric L. Hansen
                                               Jack P. Helms


Compensation Committee Interlocks and Insider Participation

     During a portion of 1994, the Company had both a Stock Option Committee and
a Compensation  Committee.  At the beginning of 1994, the Stock Option Committee
consisted of D. Patrick Curran and Eric L. Hansen and the Compensation Committee
also  consisted of Mr. Curran and Mr. Hansen.  In March 1994,  the  Compensation
Committee  and the Stock  Option  Committee  were  combined  into the  Executive
Compensation  Committee  and, at that time,  Jack P. Helms was also appointed to
the combined  Committee.  None of these  individuals has ever been an officer or
employee of the Company.



                                       20
<PAGE>



Summary Compensation Table

     The following Summary Compensation Table sets forth the compensation of the
Chief  Executive  Officer  and each of the next  four  most  highly  compensated
executive  officers  of the Company  whose  annual  salary and bonuses  exceeded
$100,000 for  services in all  capacities  to the Company  during the last three
fiscal years.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                                    Long Term
                                                                                                   Compensation
                                                         Annual Compensation                          Awards
                                                                                Other Annual
                                         Fiscal       Salary      Bonus(1)    Compensation(2)       Options(3)
      Name and Principal Position         Year          ($)          ($)            ($)                (#)

   <S>                                     <C>         <C>          <C>              <C>                   <C>   
   Abe J. Gustin, Jr.                      1994        $366,965     $161,719         $    369              49,000
   Chairman and Chief Executive            1993         247,425      222,303           12,485              33,000
   Officer                                 1992         219,078      152,896            4,800              15,000

   Lloyd L. Hill(4)                        1994        $244,111     $119,229          $67,418              51,000
   President and Chief Operating           1993           --           --               --                 33,000
   Officer                                 1992           --           --               --                 12,000

   Kenneth D. Hill(5)                      1994        $222,234     $ 97,031          $ 4,750              39,000
   Executive Vice President and            1993         168,197      133,381            5,929              28,500
   President of International              1992         150,577       91,737            5,441              15,000
   Development

   Ronald B. Reck                          1994        $220,650     $ 97,031          $ 4,510              42,000
   Executive Vice President and            1993         167,792      133,381           19,985              19,500
   Chief Administrative Officer            1992         142,154       91,737            4,800              15,000

   George D. Shadid(6)                     1994        $197,203     $ 86,250          $18,378              30,000
   Executive Vice President and            1993         165,149      115,189            4,985              15,000
   Chief Financial Officer                 1992          45,769       38,821            1,569              42,000
<FN>
---------------

(1)  Represents  payments made under the 1994 Management and Executive Incentive
     Plan and  payments  made under  executive  bonus plans in prior  years.  In
     addition,  amounts  applicable to Mr. Shadid include  bonuses of $4,037 and
     $10,963 in 1993 and 1992,  respectively,  constituting a $15,000 bonus paid
     for 1992  pursuant to an agreement  between Mr. Shadid and the Company made
     at the time he initially  joined the  Company.  Amounts  applicable  to Mr.
     Lloyd Hill include a bonus of $15,000 paid in 1994 pursuant to an agreement
     between  Mr.  Lloyd  Hill and the  Company  made at the time he joined  the
     Company as an officer.
(2)  Represents  automobile  allowances,  club membership fees paid on behalf of
     certain  officers,  payments made in connection  with the Company's  401(k)
     plan in 1992 and 1993,  and payments made in connection  with the Company's
     non-qualified  retirement  savings  plan in  1994.  In  1994,  the  Company
     established a non-qualified  defined  contribution  retirement plan for key
     employees, and such employees were no longer eligible to participate in the
     Company's  401(k) plan.  Amounts  applicable to Mr. Lloyd Hill also include
     moving and relocation expense reimbursements of $67,378 in 1994.
(3)  Represents  options  granted  pursuant to the  Company's  1989 Stock Option
     Plan,  including  options  granted  to  directors  who are  also  executive
     officers (see "Certain Information Concerning the Board of Directors").
(4)  Mr. Lloyd Hill's  employment with the Company  commenced  February 1, 1994.
     Mr.  Lloyd  Hill  received  12,000  and  18,000  options  in 1992 and 1993,
     respectively,  for serving as a  non-employee  director  and also  received
     15,000  options  in 1993 in  connection  with  joining  the  Company  as an
     officer.
(5)  Effective  February 28, 1995,  Mr. Kenneth Hill resigned as an employee and
     officer of the Company.
(6)  Mr. Shadid's employment with the Company commenced August 17, 1992.
</FN>
</TABLE>



                                       21
<PAGE>




     During 1994, the Company had written employment agreements with Mr. Gustin,
Mr. Lloyd Hill, Mr. Kenneth Hill, Mr. Reck, and Mr. Shadid.  The agreements with
Mr.  Gustin and Mr. Reck expired March 1, 1995,  and have been extended  through
June 1, 1995.  Mr.  Shadid's  agreement  also expired March 1, 1995,  and he has
entered into a new agreement  described below.  Effective February 28, 1995, Mr.
Kenneth  Hill  resigned  as an  executive  officer of the  Company  and became a
consultant  under the  terms of a written  consulting  agreement.  See  "Certain
Transactions."

     Mr. Lloyd Hill's  agreement was for an original term of one year,  expiring
in January 1995, and automatically  renews for successive  one-year terms unless
otherwise terminated as provided in the agreement. The Company also entered into
a  severance  and  noncompetition  agreement  with Mr.  Hill  which  provides  a
continuation of salary, bonus and benefits for a period of three years following
certain "triggering events," including  termination by the Company without cause
or   termination  by  Mr.  Hill  if  the  Company   substantially   reduces  his
compensation,  benefits, or duties or requires a relocation from the Kansas City
area. If the three-year  severance payments are due, Mr. Hill will be bound by a
three-year  non-compete.  If the severance payments are not due, the Company can
elect to impose a  one-year  non-compete  on Mr.  Hill if it pays him 50% of his
base salary.

     Effective  March 1, 1995,  the Company and Mr.  Shadid  entered  into a new
employment  agreement  with an  initial  term  ending  December  29,  1996,  and
renewable  thereafter  for  additional  one year  terms.  The  agreement  allows
periodic salary increases as determined by the Executive  Compensation Committee
and provides a 26 month severance payment based on the current year's salary and
bonus  (the  "Severance  Amount")  in the event of  termination  by the  Company
without  cause (as defined) or by Mr.  Shadid with reason (as  defined).  If Mr.
Shadid  elects  to  receive  the  Severance  Amount,  the  agreement  imposes  a
noncompetition  and an  employee  nonsolicitation  clause.  The  agreement  also
provides  for a lump sum  payment  equal to 26 times  his prior  year's  monthly
salary plus bonus,  plus an amount  equal to all bonuses  paid or accrued in the
fiscal  year of  termination,  without the  imposition  of a  noncompetition  or
nonsolicitation  clause,  in the  event  Mr.  Shadid  resigns  or is  terminated
following a change in control.

     In October 1994, the Company entered into a one-year  employment  agreement
with Mr. Sack in  connection  with Mr. Sack  joining the Company as an Executive
Vice President.  Mr. Sack's employment  agreement  provides for a base salary of
$210,000, with future periodic salary adjustments as determined by the Executive
Compensation  Committee and is renewable for two  additional  one-year  terms by
mutual  agreement as provided in the  agreement.  The agreement  also contains a
confidentiality  provision and a one-year noncompetition  covenant. In addition,
the agreement provides for a continuation of salary and benefits for a period of
18 months in the event Mr. Sack resigns or is  terminated  following a change in
control of the Company.

     Each  of the  1994  employment  agreements  provided  for  periodic  salary
adjustments as determined by the Executive  Compensation  Committee.  In January
1995, Mr. Gustin's salary was increased to $425,000, Mr. Lloyd Hill's salary was
increased  to  $310,000,  Mr.  Reck's  salary was  increased to $250,000 and Mr.
Shadid's salary was increased to $240,000.  The 1994 employment  agreements also
contained a  confidentiality  provision and a one-year  noncompetition  covenant
which the Company  could have  extended  for an  additional  year under  certain
circumstances.  These employment agreements also provided for a lump sum payment
in the event the  employee  resigned  or was  terminated  following  a change in
control  of the  Company  in an amount  equal to (i) twice the  employee's  cash
compensation for the prior fiscal year (salary plus bonus),  and (ii) the amount
of all bonuses paid or accrued in the fiscal year of termination.

     The Company has entered into  severance  arrangements  for the other senior
employees of the Company (seven persons), which provide for lump sum payments in
the event the employee resigns or is terminated following a change in control of
the Company in an amount  equal to (i) one and  two-thirds  times the  officer's
cash compensation for the prior year (salary plus bonus), and (ii) the amount of
all bonuses paid or accrued in the fiscal year of  termination.  If all officers
with change in control severance  agreements (12 persons) had been terminated as
of December 25, 1994, as a result of a change in control, the Company would have
been required to make payments under the change in control severance  provisions
of the above agreements aggregating approximately $5,000,000.



                                       22
<PAGE>



     The following tables set forth  information  regarding  options granted and
exercised  during fiscal year 1994 with respect to the Chief  Executive  Officer
and the next four most highly compensated executive officers:

                       OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                 Potential
                                                                                            Realizable Value at
                                                                                               Assumed Annual
                                                                                            Rates of Stock Price
                                                                                                Appreciation
                                     Individual Grants(1)                                    for Option Term(2)

                               Number of      % of Total
                               Securities       Options
                               Underlying     Granted to        Exercis
                                Options        Employees        or Bas
                                Granted        in Fiscal         Price     Expiration          5%          10%
               Name               (#)            Year          ($/Share)       Date           ($)          ($)
      <S>                        <C>            <C>             <C>           <C>           <C>          <C>     
      Abe J. Gustin, Jr.         40,000         6.8%            $13.8150      8/15/04       $347,527     $880,703
                                  9,000(3)      1.5              14.6900      5/25/99         36,528       80,715
      Lloyd L. Hill              30,000         5.1              13.8150      8/15/04        260,648      660,529
                                  9,000(3)      1.5              14.6900      5/25/99         36,528       80,715
                                 12,000(4)      2.0              14.3800      8/13/01         72,920      171,108
      Kenneth  D. Hill           30,000         5.1              13.8150      8/15/04        260,648      660,529
                                  9,000(3)      1.5              14.6900      5/25/99         36,528       80,715
      Ronald B. Reck             30,000         5.1              13.8150      8/15/04        260,648      660,529
                                 12,000(4)      2.0              14.3800      8/13/01         72,920      171,108
      George D. Shadid           30,000         5.1              13.8150      8/15/04        260,648      660,529
<FN>
---------------
(1)  Options are granted at the fair market  value on the date of grant and vest
     one year after date of grant.
(2)  The  assumed  rates  are  compounded  annually  for the  full  terms of the
     options.
(3)  Represents  options  granted to executive  officers who are also  directors
     (see "Certain Information Concerning the Board of Directors").
(4)  Represents repriced options originally granted in 1991.
</FN>
</TABLE>

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
<TABLE>
<CAPTION>

                                                                     Number of          Value of Unexercised
                                                               Securities Underlying        In-The-Money
                                                                Unexercised Options          Options at
                                      Shares                        at 12/25/94              12/25/94(2)
                                     Acquired       Value               (#)                      ($)
                                   at Exercise   Realized(1)        Exercisable/            Exercisable/
                    Name               (#)           ($)           Unexercisable            Unexercisable
           <S>                         <C>           <C>          <C>        <C>       <C>          <C>
           Abe J. Gustin, Jr.          None          None         26,068/   55,932     $  16,548/   $ 47,542
           Lloyd L. Hill               None          None         57,000/   39,000     $ 168,400/   $ 33,660
           Kenneth D. Hill             None          None         62,521/   46,979     $ 476,551/   $ 52,399
           Ronald B. Reck              None          None         39,048/   37,452     $ 158,080/   $ 42,855
           George D. Shadid            None          None         28,064/   42,037     $ 167,809/   $111,079
<FN>
--------------
(1)  Market value less option price.
(2)  Based upon the closing  sale price of the Common Stock on December 23, 1994
     (the last trading day in fiscal year 1994).
</FN>
</TABLE>




                                       23
<PAGE>



Performance Graph

        The  following  graph  compares  the  annual  change  in  the  Company's
cumulative total stockholder return for the five fiscal years ended December 25,
1994 (December 31, 1989 to December 25, 1994) based upon the market price of the
Company's  Common  Stock,  compared  with the  cumulative  total return on Media
General's NASDAQ Total Return Index and the Company's  customized  Industry Peer
Group as indexed by Media General.  The Media General NASDAQ Index includes both
the NASDAQ NMS and NASDAQ  Small-Cap  Issuers indices.  The customized  Industry
Peer Group consists of the Company;  Brinker  International,  Inc.;  Chart House
Enterprises,  Inc.;  Cracker  Barrel  Old  Country  Store,  Inc.;  Max &  Erma's
Restaurants,  Inc.; Morrison Restaurants,  Inc.; Spaghetti Warehouse,  Inc.; and
Uno Restaurant Corporation.

                         APPLEBEE'S INTERNATIONAL, INC.
                               Performance Graph

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
            APPLEBEE'S INTERNATIONAL, INC. VS. CUSTOM PEER GROUP VS.
                           NASDAQ TOTAL RETURN INDEX

                              [GRAPH APPEARS HERE]
<TABLE>
<CAPTION>

    Measurement Period                Applebee's                      Custom                        NASDAQ
  (Fiscal Year Covered)          International, Inc.                Peer Group                Total Return Index
Measurement Point -
<S>                                    <C>                           <C>                           <C>     
December 31, 1989                      $100.00                       $100.00                       $100.00 
December 30, 1990                      $ 54.07                       $ 92.69                       $ 81.12 
December 29, 1991                      $108.66                       $183.64                       $104.14 
December 27, 1992                      $218.01                       $244.85                       $105.16 
December 26, 1993                      $483.68                       $322.69                       $126.14 
December 25, 1994                      $349.12                       $239.38                       $132.44 
</TABLE>

                   Assumes $100 Invested on December 31, 1989
                          Assumes Dividends Reinvested
                      Fiscal Year Ending December 25, 1994





                                       24
<PAGE>


Certain Indemnification Agreements

     The Company has entered into  Indemnification  Agreements  with each of its
directors and officers. Under the Indemnification Agreements, the Company agreed
to hold  harmless and  indemnify  each  indemnitee  generally to the full extent
permitted by Section 145 of the Delaware General Corporation Law and against any
and  all  liabilities,  expenses,  judgments,  fines,  penalties  and  costs  in
connection with any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative to which the indemnitee
is made a party by reason of the fact that the indemnitee has, is or at the time
becomes a director or officer of the Company or any other  entity at the request
of the Company. The indemnity does not cover liability arising out of fraudulent
acts,  deliberate  dishonesty  or  willful  misconduct,  violations  of  certain
securities  laws,  or if a court  determines  that such  indemnification  is not
lawful. In addition,  the By-laws of the Company provide for  indemnification to
all officers  and  directors  of the Company to  essentially  the same extent as
provided in the indemnification agreements.

     The Company presently  carries director and officer liability  insurance to
insure its directors and officers  against certain  liabilities they might incur
in connection with performing their duties for the Company. The proceeds of such
insurance  would be available to the extent thereof to satisfy any obligation of
the Company to indemnify its directors or officers with respect to the liability
giving  rise to the  insurance  proceeds.  The  insurance  does  not  cover  all
liabilities that could give rise to indemnification by the Company.

                              CERTAIN TRANSACTIONS

     The Company and certain franchisees have obtained restaurant equipment from
Sal Reck Equipment Company.  Sal Reck, the owner of such company,  is the father
of Ronald B. Reck.  During the 1994 fiscal year, the Company paid $3,869,000 for
equipment and services purchased from Sal Reck Equipment  Company.  In addition,
at December  25,  1994,  the Company  had  $194,000 in accounts  payable to such
company.  The Company believes that all such  transactions have been on terms at
least as favorable as could have been obtained from unaffiliated third parties.

     One of the Company's  restaurants is leased from a corporation of which Abe
J. Gustin, Jr., Ronald B. Reck and Johyne H. Reck each owns a 25% interest.  The
Company  paid  $173,000  under this lease in the 1994 fiscal  year.  The Company
believes that the terms of the lease reflect fair market value rentals which are
comparable to those which could have been obtained  from an  unaffiliated  third
party. Abe J. Gustin, Jr. personally  guaranteed a restaurant lease for a former
franchisee in Dallas. When the Company undertook the operation of this franchise
restaurant  it agreed  to assume  the lease  prospectively.  This  decision  was
approved by a majority of the  disinterested  members of the Board of Directors.
Mr.  Gustin  remains  liable on his  guarantee.  In the 1994  fiscal  year,  the
aggregate payments made by the Company on the lease were $96,000.

     Mr.  Gustin's  brother  and a  brother-in-law  own  two  of  the  Company's
franchisees,  A.N.A.,  Inc.,  which operates nine  restaurants,  and Penn-Apple,
Inc., which holds the rights to a development territory.  Another brother-in-law
of Mr.  Gustin  owns a 50%  interest in  Apple-Bay  East,  Inc.,  another of the
Company's  franchisees  which  operates  two  restaurants.  The Company has also
entered into  development  agreements  for two  territories  with Apple Partners
Limited Partnership.  Ronald B. Reck's brother-in-law owns a 50% interest in the
corporate general partner of this limited partnership. As of [April , 1995], the
Company had $[ ] in accounts receivable from Apple Partners Limited Partnership.
The  development and franchise  agreements of A.N.A.,  Inc.,  Penn-Apple,  Inc.,
Apple-Bay East, Inc. and Apple Partners Limited Partnership are standard in form
and require payment of standard franchise, royalty, and advertising fees.

     As of December 6, 1994, Tom E. DuPree,  Jr.,  Chairman of the Board,  Chief
Executive  Officer  and the  beneficial  owner  of  approximately  35.5%  of the
outstanding common stock of Apple South,  Inc.,  reported ownership of 1,739,850
shares (6.1% of the  Company's  outstanding  Common Stock as of April 14, 1995).
Apple South,  Inc., the Company's  largest  franchisee,  operated 120 Applebee's
restaurants  as of December  25, 1994.  Approximately  28%  ($8,867,000)  of the


                                       25
<PAGE>
Company's  fiscal  year  1994  franchise  income  and  approximately  4% of  the
Company's  fiscal year 1994 total  operating  revenues  were  generated by Apple
South. As of December 25, 1994, the Company had $970,000 in accounts  receivable
from Apple  South,  which has been  subsequently  paid in the  normal  course of
business.

     In October  1994,  the Company  acquired Pub Ventures of New England,  Inc.
("PVNE"),  a franchisee of the Company,  in exchange for 3,300,000 shares of the
Company's Common Stock. Burton M. "Skip" Sack beneficially owned 68% of PVNE. In
connection with this acquisition,  the Company assumed approximately  $4,000,000
of PVNE debt  which  had been  guaranteed  by Mr.  Sack and Mr.  Sack  became an
Executive  Vice President and a member of the Board of Directors of the Company.
The  Company  also agreed to nominate  Mr. Sack for  reelection  to the Board of
Directors at the 1995 Annual Meeting of Stockholders.

     In March 1995, the Company acquired Innovative  Restaurant  Concepts,  Inc.
and its affiliates ("IRC"). IRC owns and operates the Rio Bravo Cantina chain of
Mexican  restaurants and four other  specialty  restaurant  concepts.  Under the
terms of the agreement,  approximately  2,777,000 shares of the Company's Common
Stock or options to purchase such shares, subject to adjustment,  were exchanged
for all of the outstanding stock, stock options and partnership interests of IRC
and  approximately  $13,700,000  of IRC  indebtedness  was  assumed.  Raymond D.
Schoenbaum owned beneficially approximately 55% of IRC and was released from his
personal  guarantee of a portion of the IRC debt. As a part of the  acquisition,
Mr.  Schoenbaum  entered  into a  consulting  agreement  with the  Company.  The
consulting  agreement,  which has an initial term of one year and is  extendible
thereafter  by mutual  agreement,  pays Mr.  Schoenbaum a fee of  $165,000.  The
agreement  also  includes  a one year  period  after  termination  in which  Mr.
Schoenbaum is precluded from competing in the casual dining restaurant  industry
and from hiring any employees of the Company.  Mr. Schoenbaum became a member of
the Board of Directors on March 24, 1995,  and under the terms of the consulting
agreement,  the Company  agreed to nominate him for  reelection  to the Board of
Directors at the 1995 Annual Meeting of Stockholders.

     Effective  March 1, 1995,  the Company  entered into a two-year  consulting
agreement  with Mr.  Kenneth  Hill to act as a  consultant  to the  Company  for
governmental  affairs and restaurant industry  relations.  Mr. Hill will be paid
$200,000 for the first year of the  agreement  and $150,000 for the second year.
The   agreement   contains   nondisclosure,    noncompetition,    and   employee
nonsolicitation  clauses and also  provides  that all concepts  and  discoveries
conceived by Mr. Hill alone or with others become the exclusive  property of the
Company.

                                 OTHER MATTERS

     The  Company  knows of no other  matters  to be  considered  at the  Annual
Meeting. However, if any other matters are properly presented at the meeting, it
is the  intention  of the  persons  named in the  accompanying  proxy to vote in
respect thereof in accordance with their best judgment.

     The Board of Directors  encourages  each  stockholder  to attend the Annual
Meeting.  Whether or not you plan to attend, you are urged to complete, sign and
return the enclosed proxy in the accompanying  envelope.  A prompt response will
greatly  facilitate  arrangements for the meeting,  and your cooperation will be
appreciated.   Stockholders  who  attend  the  meeting  may  vote  their  shares
personally even though they have sent in their proxies.


                                              By Order of the Board of Directors



                                              Robert T. Steinkamp, Secretary
                                              Applebee's International, Inc.
                                              4551 W. 107th Street, Suite 100
                                              Overland Park, Kansas  66207

Overland Park, Kansas
April 24, 1995


                                       26

                                   APPENDIX A


RESOLVED,  that the  Certificate  of  Incorporation  be  amended by adding a new
Article  11  thereto,  said new  Article  11 to be and read in its  entirety  as
follows:

     "11.  Upon  the  effectiveness  of this  amendment  to the  Certificate  of
     Incorporation  pursuant to the Delaware General  Corporation Law, the Board
     of  Directors  of the  Corporation  shall be divided  into  three  classes,
     designated  Class I, Class II and Class III, which at all times shall be as
     nearly  equal  in  number  as  possible,  as  determined  by the  Board  of
     Directors. The term of office of the initial Class I Directors shall expire
     at the Annual  Meeting of  Stockholders  next  succeeding the date on which
     this amendment to the  Certificate of  Incorporation  becomes  effective as
     provided above,  the term of office of the initial Class II Directors shall
     expire at the Annual  Meeting which the term of office of the initial Class
     I  Director  expires,  and the term of  office  of the  initial  Class  III
     Directors  shall  expire  at  the  Annual  Meeting  of  Stockholders   next
     succeeding  the Annual  Meeting at which the term of office of the  initial
     Class II Directors expires.  The appointment of incumbent  Directors to the
     Board of Directors Classes,  I, II and III at the time of the effectiveness
     of this  amendment  to the  Certificate  of  Incorporation  pursuant to the
     Delaware  General  Corporation  Law shall be by a  resolution  adopted by a
     majority of the Stockholders  entitled to vote in an election of directors.
     At  each   Annual   Meeting  of   Stockholders   following   such   initial
     classification and election, Directors elected to succeed those whose terms
     expire at the time of such  meeting  shall be elected to hold office  until
     the third succeeding Annual Meting of Stockholders after their election. In
     the event of any increase in the number of  Directors  of the  corporation,
     the  additional  Directors  shall  be  classified  so that all  classes  of
     Directors shall be increased  equally as nearly as possible.  Each Director
     shall hold office until his or her successor is elected and  qualified,  or
     until his or her  earlier  resignation  or removal.  Directors  need not be
     Stockholders."

                                   APPENDIX B

                         APPLEBEE'S INTERNATIONAL, INC.
                           1995 EQUITY INCENTIVE PLAN


                                   SECTION 1

                              PURPOSE AND DURATION

     1.1  Effective  Date.  This Plan  permits the grant of  Nonqualified  Stock
Options,  Incentive Stock Options, SARs, Restricted Stock, Performance Units and
Performance  Shares.  This Plan shall become effective upon the affirmative vote
of the  holders of a majority  of the Shares  which are  present in person or by
proxy and entitled to vote at the 1995 Annual Meeting of Stockholders.

     1.2 Purpose of this Plan. This Plan is intended to attract,  motivate,  and
retain (a)  employees of the Company and its  Affiliates,  (b)  consultants  who
provide  significant  services  to the  Company  and  its  Affiliates,  and  (c)
directors  of the  Company  who are  employees  of neither  the  Company nor any
Affiliate.  This Plan also is  designed  to further  the  growth  and  financial
success of the  Company and its  Affiliates  by aligning  the  interests  of the
Participants, through the ownership of Shares and through other incentives, with
the interests of the Company's stockholders.

                                   SECTION 2

                                  DEFINITIONS

     The following words and phrases shall have the following  meanings unless a
different meaning is plainly required by the context:

     "1934 Act" means the Securities Exchange Act of 1934, as amended. Reference
to a specific  section of the 1934 Act or  regulation  thereunder  shall include
such section or regulation, any valid regulation promulgated under such section,
and any comparable  provision of any future legislation or regulation  amending,
supplementing or superseding such section or regulation.

     "Affiliate" means any corporation or any other entity  (including,  but not
limited to, partnerships and joint ventures) controlling, controlled by or under
common control with the Company.

     "Affiliated  SAR" means an SAR that is granted in connection with a related
Option,  and that  automatically will be deemed to be exercised at the same time
that the related Option is exercised.


                                       1
<PAGE>

     "Award" means,  individually  or  collectively,  a grant under this Plan of
Nonqualified  Stock Options,  Incentive Stock Options,  SARs,  Restricted Stock,
Performance Units or Performance Shares.

     "Award  Agreement" means the written  agreement setting forth the terms and
provisions applicable to each Award granted under this Plan.

     "Board"  or  "Board of  Directors"  means  the  Board of  Directors  of the
Company.

     "Change in Control" shall have the meaning assigned to such term in Section
13.2.

     "Code" means the Internal Revenue Code of 1986, as amended.  Reference to a
specific section of the Code or regulation thereunder shall include such section
or regulation,  any valid  regulation  promulgated  under such section,  and any
comparable   provision  of  any  future  legislation  or  regulation   amending,
supplementing or superseding such section or regulation.

     "Committee" means the committee appointed by the Board (pursuant to Section
3.1) to administer this Plan.

     "Company" means Applebee's International, Inc., a Delaware corporation, and
any successor thereto. With respect to the definitions of the Performance Goals,
the  Committee  in its  sole  discretion  may  determine  that  "Company"  means
Applebee's International and its consolidated subsidiaries.

     "Consultant" means any consultant,  independent  contractor or other person
who provides significant  services to the Company or its Affiliates,  but who is
neither an Employee nor a Director.

     "Director"  means any  individual who is a member of the Board of Directors
of the Company.

     "Disability"  means a permanent and total disability  within the meaning of
Code section 22(e)(3),  provided that in the case of Awards other than Incentive
Stock  Options,  the Committee in its sole  discretion  may determine  whether a
permanent  and  total   disability   exists  in  accordance   with  uniform  and
non-discriminatory standards adopted by the Committee from time to time.

     "Earnings Per Share" means as to any Fiscal Year,  the Company's Net Income
or a business unit's Pro Forma Net Income,  divided by a weighted average number
of Shares outstanding and dilutive equivalent Shares deemed outstanding.

     "Employee"  means any employee of the Company or of an  Affiliate,  whether
such  employee  is so  employed  at the time this Plan is  adopted or becomes so
employed subsequent to the adoption of this Plan.


                                       2
<PAGE>

     "ERISA"  means the Employee  Retirement  Income  Security  Act of 1974,  as
amended. Reference to a specific section of ERISA or regulation thereunder shall
include such section or regulation,  any valid regulation promulgated under such
section,  and any comparable  provision of any future  legislation or regulation
amending, supplementing or superseding such section or regulation.

     "Exercise  Price"  means the price at which a Share may be  purchased  by a
Participant pursuant to the exercise of an Option.

     "Fair Market  Value" means the last quoted per share selling price at which
Shares  are traded on any given  date,  or if no Shares are traded on such date,
the most recent prior date on which Shares were traded,  as reported in The Wall
Street  Journal.  Notwithstanding  the preceding,  for federal,  state and local
income tax  reporting  purposes,  fair market value shall be  determined  by the
Committee  (or its delegate) in  accordance  with uniform and  nondiscriminatory
standards adopted by it from time to time.

     "Fiscal Year" means the fiscal year of the Company.

     "Freestanding SAR" means a SAR that is granted independently of any Option.

     "Grant Date" means,  with respect to an Award,  the date that the Award was
granted.

     "Incentive  Stock  Option"  means an Option  to  purchase  Shares  which is
designated as an Incentive Stock Option and is intended to meet the requirements
of section 422 of the Code.

     "Individual  MBOs" means as to a Participant,  the objective and measurable
goals set by a "management by objectives"  process and approved by the Committee
(in its sole discretion).

     "Net  Income"  means as to any Fiscal  Year,  the income after taxes of the
Company for the Fiscal Year  determined in accordance  with  generally  accepted
accounting  principles;  provided,  however,  that prior to the Fiscal Year, the
Committee shall determine  whether any significant  item(s) shall be included or
excluded  from  the  calculation  of Net  Income  with  respect  to one or  more
Participants.

     "Nonemployee  Director"  means a  Director  who is not an  employee  of the
Company or of any Affiliate.

     "Nonqualified Stock Option" means an Option to purchase Shares which is not
an Incentive Stock Option.

     "Option" means an Incentive Stock Option or a Nonqualified Stock Option.

     "Participant" means an Employee, Consultant or Nonemployee Director who has
an outstanding Award.


                                       3
<PAGE>

     "Performance  Goals" means the goal(s) (or combined goal(s))  determined by
the Committee (in its sole  discretion)  to be applicable to a Participant  with
respect to an Award.  As  determined by the  Committee,  the  Performance  Goals
applicable to an Award may provide for a targeted level or levels of achievement
using  one or more of the  following  measures:  (a)  Earnings  Per  Share,  (b)
Individual  MBOs,  (c) Net  Income,  (d) Pro Forma  Net  Income,  (e)  Return on
Designated  Assets,  (f) Return on  Revenues,  and (g)  Satisfaction  MBOs.  The
Performance  Goals may differ from  Participant to Participant and from Award to
Award.

     "Performance  Period"  shall  have the  meaning  assigned  to such  term in
Section 8.3.

     "Performance  Share" means an Award  granted to a  Participant  pursuant to
Section 8.

     "Performance  Unit"  means an Award  granted to a  Participant  pursuant to
Section 8.

     "Period of  Restriction"  means the period  during  which the  transfer  of
Shares of  Restricted  Stock are subject to  restrictions  and,  therefore,  the
Shares are subject to a substantial  risk of forfeiture.  As provided in Section
7, such  restrictions  may be based on the passage of time,  the  achievement of
target levels of  performance or the occurrence of other events as determined by
the Committee in its sole discretion.

     "Plan" means the Applebee's International, Inc. 1995 Equity Incentive Plan,
as set forth in this instrument and as hereafter amended from time to time.

     "Pro Forma Net Income"  means as to any business  unit for any Fiscal Year,
the portion of Company's Net Income  allocable to such business unit;  provided,
however, that prior to such Fiscal Year, the Committee shall determine the basis
on which such allocation shall be made.

     "Restricted  Stock"  means an Award  granted to a  Participant  pursuant to
Section 7.

     "Retirement" means, in the case of an Employee, a Termination of Service by
reason of the  Employee's  retirement  at or after  age  sixty-five  (65).  With
respect to a  Consultant,  no  Termination  of Service  shall be deemed to be on
account of "Retirement".  With respect to a Nonemployee  Director,  "Retirement"
means termination of service on the Board at or after age seventy (70).

     "Return on  Designated  Assets"  means as to any Fiscal  Year,  (a) the Pro
Forma Net Income of a business  unit,  divided by the average of  beginning  and
ending  business unit designated  assets,  or (b) the Net Income of the Company,
divided by the average of beginning and ending designated corporate assets.

     "Return on Revenues"  means as to any Fiscal Year, the percentage  equal to
the Company's Net Income or the business unit's Pro Forma Net Income, divided by
the Company's or the business unit's Annual Revenue.


                                       4
<PAGE>

     "Rule  16b-3"  means Rule  16b-3  promulgated  under the 1934 Act,  and any
future regulation amending, supplementing or superseding such regulation.

     "Satisfaction  MBOs"  means  as  to  any  Participant,  the  objective  and
measurable  individual  goals set by a "management  by  objectives"  process and
approved by the Committee, which goals relate to the satisfaction of external or
internal requirements.

     "Section 16 Person"  means a person  who,  with  respect to the Shares,  is
subject to section 16 of the 1934 Act.

     "Shares" means the shares of common stock of the Company.

     "Stock  Appreciation  Right" or "SAR" means an Award,  granted  alone or in
connection  with a related  Option,  that is  designated  as a SAR  pursuant  to
Section 7.

     "Subsidiary"  means any  corporation in an unbroken  chain of  corporations
beginning  with the  Company  if each of the  corporations  other  than the last
corporation in the unbroken chain then owns stock possessing fifty percent (50%)
or more of the total combined voting power of all classes of stock in one of the
other corporations in such chain.

     "Tandem  SAR"  means an SAR that is granted  in  connection  with a related
Option,  the exercise of which shall require forfeiture of the right to purchase
an equal  number  of  Shares  under  the  related  Option  (and  when a Share is
purchased under the Option, the SAR shall be canceled to the same extent).

     "Termination of Service" means (a) in the case of an Employee,  a cessation
of the employee-employer  relationship between an employee and the Company or an
Affiliate  for any  reason,  including,  but not  limited  to,  a  cessation  by
resignation,  discharge, death, Disability,  Retirement or the disaffiliation of
an Affiliate,  but excluding any such  cessation  where there is a  simultaneous
reemployment  by  the  Company  or an  Affiliate,  and  (b)  in  the  case  of a
Consultant, a cessation of the service relationship between a Consultant and the
Company  or an  Affiliate  for any  reason,  including,  but not  limited  to, a
cessation by resignation,  discharge, death, Disability or the disaffiliation of
an Affiliate,  but excluding any such  cessation  where there is a  simultaneous
reengagement of the Consultant by the Company or an Affiliate.

                                   SECTION 3

                                 ADMINISTRATION

     3.1 The Committee.  This Plan shall be administered  by the Committee.  The
Committee  shall consist of not less than two (2) Directors.  The members of the
Committee  shall be  appointed  from  time to time by,  and  shall  serve at the
pleasure of, the Board of Directors.  The Committee shall be comprised solely of
Directors who both are (a)  "disinterested  persons"  under Rule 16b-3,  and (b)
"outside directors" under section 162(m) of the Code.


                                       5
<PAGE>

     3.2  Authority of the  Committee.  It shall be the duty of the Committee to
administer this Plan in accordance with its provisions. The Committee shall have
all powers and discretion  necessary or appropriate to administer  this Plan and
to  control  its  operation,  including,  but not  limited  to, the power to (a)
determine which Employees and Consultants shall be granted Awards, (b) prescribe
the terms and  conditions  of the  Awards  (other  than the  Options  granted to
Directors  pursuant to Section 9), (c) interpret  this Plan and the Awards,  (d)
adopt rules for the administration,  interpretation and application of this Plan
as are consistent therewith, and (e) interpret, amend or revoke any such rules.

     3.3 Delegation by the Committee.  The Committee, in its sole discretion and
on such terms and conditions as it may provide,  may delegate all or any part of
its authority and powers under this Plan to one or more directors or officers of
the  Company;  provided,  however,  that  the  Committee  may not  delegate  its
authority  and powers (a) with respect to Section 16 Persons,  or (b) in any way
which would  jeopardize  this Plan's  qualification  under section 162(m) of the
Code or Rule 16b-3.

     3.4 Nonemployee Director Options. Notwithstanding any contrary provision of
this  Section 3, the Board  shall  administer  Section 9 of this  Plan,  and the
Committee shall exercise no discretion with respect to Section 9. In the Board's
administration  of Section 9 and the Options  granted to Nonemployee  Directors,
the Board  shall have all  authority  and  discretion  otherwise  granted to the
Committee with respect to the administration of this Plan.

     3.5  Decisions  Binding.  All  determinations  and  decisions  made  by the
Committee,  the Board and any delegate of the Committee  pursuant to Section 3.3
shall be final,  conclusive,  and binding on all persons, and shall be given the
maximum deference permitted by law.

                                   SECTION 4

                          SHARES SUBJECT TO THIS PLAN

     4.1 Number of Shares. Subject to adjustment as provided in Section 4.3, the
total  number of Shares  available  for grant  under  this Plan shall not exceed
2,000,000.  Shares granted under this Plan may be either authorized but unissued
Shares or treasury Shares, or any combination thereof.

     4.2  Lapsed  Awards.  If an Award is  settled  in  cash,  or is  cancelled,
terminates,  expires  or  lapses  for any  reason  (with  the  exception  of the
termination  of a  Tandem  SAR  upon  exercise  of the  related  Option,  or the
termination of a related Option upon exercise of the corresponding  Tandem SAR),
any Shares subject to such Award thereafter shall be available to be the subject
of an Award.

     4.3  Adjustments  in  Awards  and  Authorized  Shares.  In the event of any
merger,    reorganization,    consolidation,    recapitalization,    separation,
liquidation,  stock dividend, stock split, Share combination, or other change in
the corporate structure of the Company affecting the Shares, the Committee shall


                                       6
<PAGE>
adjust the number and class of Shares  which may be  delivered  under this Plan,
the number,  class and price of Shares  subject to outstanding  Awards,  and the
numerical  limits of Sections  4.1, 5.1, 6.1, 7.1 and 8.1, in such manner as the
Committee  (in  its  sole  discretion)   shall  determine  to  be  advisable  or
appropriate to prevent the dilution or diminution of such Awards. In the case of
Options  granted to Nonemployee  Directors  pursuant to Section 9, the foregoing
adjustments  shall be made by the Board with respect to Options granted and that
may  be  granted   thereafter   from  time  to  time   pursuant  to  Section  9.
Notwithstanding the preceding,  the number of Shares subject to any Award always
shall be a whole number.

                                   SECTION 5

                                 STOCK OPTIONS

     5.1 Grant of  Options.  Subject to the terms and  provisions  of this Plan,
Options may be granted to Employees and Consultants at any time and from time to
time as determined by the Committee in its sole  discretion.  The Committee,  in
its sole  discretion,  shall  determine  the  number of Shares  subject  to each
Option; provided,  however, that during any Fiscal Year, no Participant shall be
granted  Options  covering  more than 100,000  Shares.  The  Committee may grant
Incentive Stock Options, Nonqualified Stock Options, or any combination thereof.

     5.2 Award  Agreement.  Each Option shall be evidenced by an Award Agreement
that shall specify the Exercise Price,  the expiration  date of the Option,  the
number of Shares to which the Option pertains, any conditions to exercise of the
Option  and such  other  terms  and  conditions  as the  Committee,  in its sole
discretion,  shall determine. The Award Agreement also shall specify whether the
Option is intended  to be an  Incentive  Stock  Option or a  Nonqualified  Stock
Option.

     5.3  Exercise  Price.  Subject to the  provisions  of this Section 5.3, the
Exercise  Price for each Option shall be determined by the Committee in its sole
discretion.

          5.3.1 Nonqualified Stock Options.  In the case of a Nonqualified Stock
     Option,  the  Exercise  Price  shall be not less than one  hundred  percent
     (100%) of the Fair Market Value of a Share on the Grant Date.

          5.3.2  Incentive  Stock  Options.  In the case of an  Incentive  Stock
     Option,  the  Exercise  Price  shall be not less than one  hundred  percent
     (100%) of the Fair  Market  Value of a Share on the Grant  Date;  provided,
     however,  that if on the Grant Date,  the Employee  (together  with persons
     whose stock  ownership is  attributed  to the Employee  pursuant to section
     424(d)  of the  Code)  owns  stock  possessing  more  than 10% of the total
     combined  voting power of all classes of stock of the Company or any of its
     Subsidiaries,  the  Exercise  Price  shall be not less than one hundred ten
     percent (110%) of the Fair Market Value of a Share on the Grant Date.



                                       7
<PAGE>


          5.3.3 Substitute  Options.  Notwithstanding the provisions of Sections
     5.3.1 and 5.3.2, in the event that the Company or an Affiliate  consummates
     a  transaction   described  in  section  424(a)  of  the  Code  (e.g.,  the
     acquisition  of property or stock from an unrelated  corporation),  persons
     who become  Employees or Consultants on account of such  transaction may be
     granted Options in substitution for options granted by such former employer
     or recipient  of  services.  If such  substitute  Options are granted,  the
     Committee, in its sole discretion and consistent with section 424(a) of the
     Code,  may determine  that such  substitute  Options shall have an exercise
     price less than one hundred  (100%) of the Fair Market  Value of the Shares
     on the Grant Date.

          5.4 Expiration of Options.

          5.4.1 Expiration  Dates.  Each Option shall terminate upon the earlier
     of the first to occur of the following events:

               (a) The date for termination of the Option set forth in the Award
          Agreement; or

               (b) The expiration of ten (10) years from the Grant Date; or

               (c)  The  expiration  of  one  (1)  year  from  the  date  of the
          Optionee's  Termination  of  Service  for  a  reason  other  than  the
          Optionee's  death,  Disability  or  Retirement  (except as provided in
          Section 5.8.2 regarding Incentive Stock Options); or

               (d) The  expiration  of  three  (3)  years  from  the date of the
          Optionee's  Termination of Service by reason of Disability  (except as
          provided in Section 5.8.2 regarding Incentive Stock Options) or death;
          or

               (e) The  expiration  of  three  (3)  years  from  the date of the
          Optionee's  Retirement  (except as provided in Section 5.8.2 regarding
          Incentive Stock Options).

          5.4.2  Committee  Discretion.  Subject to the limits of Section 5.4.1,
     the  Committee,  in its sole  discretion,  (a) shall  provide in each Award
     Agreement when each Option expires and becomes unexercisable,  and (b) may,
     after an Option is granted,  extend the maximum term of the Option (subject
     to Section 5.8.4 regarding Incentive Stock Options).

     5.5  Exercisability  of Options.  Options  granted under this Plan shall be
exercisable at such times and be subject to such  restrictions and conditions as
the  Committee  shall  determine  in its sole  discretion.  After an  Option  is
granted,   the   Committee,   in  its  sole   discretion,   may  accelerate  the
exercisability of the Option.  However,  in no event may any Option granted to a
Section 16 Person be  exercisable  until at least six (6) months  following  the
Grant  Date (or such  shorter  period as may be  permissible  while  maintaining
compliance with Rule 16b-3).


                                       8
<PAGE>


     5.6 Payment.  Options shall be exercised by the Participant's delivery of a
written  notice of exercise to the  Secretary of the Company (or its  designee),
setting  forth the  number of Shares  with  respect to which the Option is to be
exercised, accompanied by full payment for the Shares.

     Upon the exercise of any Option, the Exercise Price shall be payable to the
Company  in  full  in  cash  or its  equivalent.  The  Committee,  in  its  sole
discretion, also may permit exercise (a) by tendering previously acquired Shares
having an aggregate Fair Market Value at the time of exercise equal to the total
Exercise  Price,  or (b) by any other  means  which the  Committee,  in its sole
discretion,  determines (i) to provide legal  consideration for the Shares,  and
(ii) to be consistent with the purposes of this Plan.

     As soon as practicable after receipt of a written  notification of exercise
and full  payment for the Shares  purchased,  the Company  shall  deliver to the
Participant (or the Participant's  designated broker), Share certificates (which
may be in book entry form) representing such Shares.

     5.7  Restrictions on Share  Transferability.  The Committee may impose such
restrictions on any Shares acquired  pursuant to the exercise of an Option as it
may deem  advisable or appropriate in its sole  discretion,  including,  but not
limited to,  restrictions  related to applicable  Federal  securities  laws, the
requirements of any national securities exchange or system upon which Shares are
then listed or traded, and any blue sky or state securities laws.

     5.8 Certain Additional Provisions for Incentive Stock Options.

          5.8.1  Exercisability.  The aggregate Fair Market Value (determined on
     the Grant  Date(s)) of the Shares  with  respect to which  Incentive  Stock
     Options  are  exercisable  for the first  time by any  Employee  during any
     calendar year (under all plans of the Company and its  Subsidiaries)  shall
     not exceed $100,000.

          5.8.2  Termination  of  Service.  No  Incentive  Stock  Option  may be
     exercised more than three (3) months after the Participant's Termination of
     Service  for any reason  other  than  Disability  or death,  unless (a) the
     Participant  dies  during  such  three-month  period,  and  (b)  the  Award
     Agreement or the  Committee  permits  later  exercise.  No Incentive  Stock
     Option  may be  exercised  more than one (1) year  after the  Participant's
     termination  of  employment  on  account  of  Disability,  unless  (a)  the
     Participant dies during such one-year  period,  and (b) the Award Agreement
     or the Committee permits later exercise.

          5.8.3 Company and  Subsidiaries  Only.  Incentive Stock Options may be
     granted only to persons who are employees of the Company or a Subsidiary on
     the Grant Date.

          5.8.4 Expiration. No Incentive Stock Option may be exercised after the
     expiration of ten (10) years from the Grant Date; provided,  however,  that
     if the Option is granted to an Employee  who,  together  with persons whose


                                       9
<PAGE>
     stock ownership is attributed to the Employee pursuant to section 424(d) of
     the Code, owns stock  possessing more than 10% of the total combined voting
     power of all  classes of stock of the  Company or any of its  Subsidiaries,
     the Option may not be exercised after the expiration of five (5) years from
     the Grant Date.

                                   SECTION 6

                           STOCK APPRECIATION RIGHTS

     6.1 Grant of SARs. Subject to the terms and conditions of this Plan, an SAR
may be granted to Employees and Consultants at any time and from time to time as
shall be determined by the Committee, in its sole discretion.  The Committee may
grant  Affiliated  SARs,  Freestanding  SARs,  Tandem SARs,  or any  combination
thereof.

          6.1.1 Number of Shares.  The Committee shall have complete  discretion
     to determine the number of SARs granted to any  Participant,  provided that
     during any Fiscal Year, no Participant  shall be granted SARs covering more
     than 100,000 Shares.

          6.1.2  Exercise Price and Other Terms.  The Committee,  subject to the
     provisions of this Plan,  shall have  complete  discretion to determine the
     terms and  conditions of SARs granted under this Plan;  provided,  however,
     that the exercise  price of a  Freestanding  SAR shall be not less than one
     hundred  percent  (100%) of the Fair  Market  Value of a Share on the Grant
     Date.  The  exercise  price of Tandem or  Affiliated  SARs shall  equal the
     Exercise Price of the related Option. In no event shall an SAR granted to a
     Section 16 Person  become  exercisable  until at least six (6) months after
     the  Grant  Date  (or  such  shorter  period  as may be  permissible  while
     maintaining compliance with Rule 16b-3).

     6.2 Exercise of Tandem SARs.  Tandem SARs may be exercised  for all or part
of the Shares  subject to the related  Option upon the surrender of the right to
exercise  the  equivalent  portion of the  related  Option.  A Tandem SAR may be
exercised  only with respect to the Shares for which its related  Option is then
exercisable.  With  respect  to a  Tandem  SAR  granted  in  connection  with an
Incentive  Stock  Option:  (a) the  Tandem  SAR shall  expire no later  than the
expiration of the underlying Incentive Stock Option; (b) the value of the payout
with  respect to the Tandem  SAR shall be for no more than one  hundred  percent
(100%) of the difference between the Exercise Price of the underlying  Incentive
Stock Option and the Fair Market Value of the Shares  subject to the  underlying
Incentive  Stock  Option at the time the  Tandem SAR is  exercised;  and (c) the
Tandem SAR shall be  exercisable  only when the Fair Market  Value of the Shares
subject  to the  Incentive  Stock  Option  exceeds  the  Exercise  Price  of the
Incentive Stock Option.

     6.3 Exercise of Affiliated  SARs.  An Affiliated  SAR shall be deemed to be
exercised  upon the exercise of the related  Option.  The deemed  exercise of an
Affiliated SAR shall not necessitate a reduction in the number of Shares subject
to the related Option.


                                       10
<PAGE>

     6.4 Exercise of Freestanding  SARs.  Freestanding SARs shall be exercisable
on such terms and conditions as the  Committee,  in its sole  discretion,  shall
determine;  provided,  however, that no SAR granted to a Section 16 Person shall
be  exercisable  until at least six (6)  months  after  the Grant  Date (or such
shorter  period as may be permissible  while  maintaining  compliance  with Rule
16b-3).

     6.5 SAR Agreement.  Each SAR grant shall be evidenced by an Award Agreement
that shall specify the exercise  price,  the term of the SAR, the  conditions of
exercise,  and such other terms and  conditions  as the  Committee,  in its sole
discretion, shall determine.

     6.6  Expiration  of SARs.  An SAR granted under this Plan shall expire upon
the date determined by the Committee,  in its sole  discretion,  as set forth in
the Award Agreement.  Notwithstanding the foregoing, the terms and provisions of
Section 5.4 also shall apply to SARs.

     6.7 Payment of SAR Amount.  Upon exercise of an SAR, a Participant shall be
entitled  to  receive  payment  from the  Company  in an  amount  determined  by
multiplying:

          (a) The positive  difference  between the Fair Market Value of a Share
     on the date of exercise over the exercise price; by

          (b) The number of Shares with respect to which the SAR is exercised.

     At the sole discretion of the Committee,  the payment upon SAR exercise may
be in cash, in Shares of equivalent value, or in any combination thereof.

                                   SECTION 7

                                RESTRICTED STOCK

     7.1 Grant of Restricted Stock.  Subject to the terms and provisions of this
Plan,  the  Committee,  at any time and from time to time,  may grant  Shares of
Restricted  Stock to Employees and Consultants in such amounts as the Committee,
in its sole discretion,  shall determine. The Committee, in its sole discretion,
shall  determine  the  number  of  Shares  to be  granted  to each  Participant;
provided,  however,  that during any Fiscal Year, no  Participant  shall receive
more than 100,000 Shares of Restricted Stock.

     7.2 Restricted  Stock  Agreement.  Each Award of Restricted  Stock shall be
evidenced by an Award  Agreement  that shall specify the Period of  Restriction,
the  number of Shares  granted,  and such  other  terms  and  conditions  as the
Committee, in its sole discretion, shall determine. Unless the Committee, in its
sole discretion,  determines otherwise, Shares of Restricted Stock shall be held
by the  Company  as  escrow  agent  until  the end of the  applicable  Period of
Restriction.


                                       11
<PAGE>

     7.3  Transferability.  Except as  provided  in this  Section  7,  Shares of
Restricted  Stock may not be sold,  transferred,  gifted,  bequeathed,  pledged,
assigned, or otherwise alienated or hypothecated,  voluntarily or involuntarily,
until the end of the applicable Period of Restriction;  provided,  however, that
in no event may the  restrictions  on  Restricted  Stock granted to a Section 16
Person lapse prior to six (6) months  following  the Grant Date (or such shorter
period as may be permissible while maintaining compliance with Rule 16b-3).

     7.4 Other Restrictions.  The Committee, in its sole discretion,  may impose
such other  restrictions on Shares of Restricted  Stock as it may deem advisable
or appropriate in accordance with this Section 7.4.

          7.4.1 General  Restrictions.  The Committee may set restrictions based
     upon (a) the achievement of specific performance objectives  (Company-wide,
     divisional or individual), (b) applicable Federal or state securities laws,
     or (c) any other basis determined by the Committee in its sole discretion.

          7.4.2  Section  162(m)  Performance  Restrictions.   For  purposes  of
     qualifying grants of Restricted Stock as  "performance-based  compensation"
     under section 162(m) of the Code, the  Committee,  in its sole  discretion,
     may set restrictions  based upon the achievement of Performance  Goals. The
     Performance  Goals  shall be set by the  Committee  on or before the latest
     date   permissible   to  enable   the   Restricted   Stock  to  qualify  as
     "performance-based  compensation"  under  section  162(m) of the  Code.  In
     granting  Restricted  Stock that is intended to qualify  under Code section
     162(m),  the Committee shall follow any procedures  determined by it in its
     sole discretion from time to time to be necessary, advisable or appropriate
     to ensure  qualification  of the Restricted Stock under Code section 162(m)
     (e.g., in determining the Performance Goals).

          7.4.3 Legend on Certificates.  The Committee,  in its sole discretion,
     may  legend  the  certificates   representing   Restricted  Stock  to  give
     appropriate  notice of such  restrictions.  For example,  the Committee may
     determine that some or all certificates  representing  Shares of Restricted
     Stock shall bear the following legend:

               "THE SALE OR OTHER TRANSFER OF THE SHARES OF STOCK REPRESENTED BY
               THIS CERTIFICATE, WHETHER VOLUNTARY, INVOLUNTARY, OR BY OPERATION
               OF LAW,  IS SUBJECT TO CERTAIN  RESTRICTIONS  ON  TRANSFER AS SET
               FORTH IN THE APPLEBEE'S INTERNATIONAL, INC. 1995 EQUITY INCENTIVE
               PLAN, AND IN A RESTRICTED  STOCK  AGREEMENT.  A COPY OF THIS PLAN
               AND SUCH  RESTRICTED  STOCK  AGREEMENT  MAY BE OBTAINED  FROM THE
               SECRETARY OF APPLEBEE'S INTERNATIONAL, INC."

     7.5 Removal of Restrictions.  Except as otherwise  provided in this Section
7, Shares of Restricted  Stock covered by each Restricted Stock grant made under
this Plan shall be released from escrow as soon as practicable  after the end of


                                       12
<PAGE>
the applicable Period of Restriction. The Committee, in its sole discretion, may
accelerate  the time at which  any  restrictions  shall  lapse  and  remove  any
restrictions;  provided,  however,  that the  Period  of  Restriction  on Shares
granted to a Section 16 Person may not lapse until at least six (6) months after
the Grant Date (or such shorter period as may be permissible  while  maintaining
compliance  with  Rule  16b-3).  After  the  end of  the  applicable  Period  of
Restriction,  the  Participant  shall be  entitled to have any legend or legends
under Section 7.4.3  removed from his or her Share  certificate,  and the Shares
shall be freely transferable by the Participant.

     7.6 Voting Rights.  During the Period of Restriction,  Participants holding
Shares of  Restricted  Stock  granted  hereunder may exercise full voting rights
with respect to those Shares,  unless the applicable  Award  Agreement  provides
otherwise.

     7.7 Dividends and Other  Distributions.  During the Period of  Restriction,
Participants holding Shares of Restricted Stock shall be entitled to receive all
dividends  and other  distributions  paid with  respect  to such  Shares  unless
otherwise  provided in the applicable Award Agreement.  If any such dividends or
distributions  are paid in  Shares,  the  Shares  shall be  subject  to the same
restrictions on  transferability  and forfeitability as the Shares of Restricted
Stock with respect to which they were paid.

     With  respect to  Restricted  Stock  granted  to a Section  16 Person,  any
dividend or distribution that constitutes a "derivative  security" or an "equity
security"  under  section  16 of the 1934 Act  shall be  subject  to a Period of
Restriction  equal to the longer of (a) the remaining  Period of  Restriction on
the  Shares  of  Restricted   Stock  with  respect  to  which  the  dividend  or
distribution is paid, or (b) six (6) months.

     7.8 Return of  Restricted  Stock to  Company.  On the date set forth in the
applicable Award Agreement, the Restricted Stock for which restrictions have not
lapsed shall revert to the Company and  thereafter  shall be available for grant
under this Plan.

                                   SECTION 8

                    PERFORMANCE UNITS AND PERFORMANCE SHARES

     8.1 Grant of Performance  Units/Shares.  Performance  Units and Performance
Shares may be granted to Employees and  Consultants at any time and from time to
time, as shall be  determined  by the  Committee,  in its sole  discretion.  The
Committee   shall  have  complete   discretion  in  determining  the  number  of
Performance Units and Performance Shares granted to each Participant;  provided,
however,  that  during  any  Fiscal  Year,  (a)  no  Participant  shall  receive
Performance  Units having an initial  value  greater than  $250,000,  and (b) no
Participant shall receive more than 100,000 Performance Shares.

     8.2 Value of Performance Units/Shares.  Each Performance Unit shall have an
initial value that is  established by the Committee on or before the Grant Date.
Each  Performance  Share  shall have an initial  value  equal to the Fair Market
Value of a Share on the Grant Date.


                                       13
<PAGE>

     8.3  Performance  Objectives  and  Other  Terms.  The  Committee  shall set
performance  objectives in its sole discretion which, depending on the extent to
which they are met, will determine the number or value of  Performance  Units or
Performance Shares, or both, that will be paid out to the Participants. The time
period during which the  performance  objectives must be met shall be called the
"Performance  Period".  Performance  Periods  of Awards  granted  to  Section 16
Persons  shall,  in all cases,  exceed six (6) months in length (or such shorter
period as may be permissible while maintaining compliance with Rule 16b-3). Each
Award of Performance Units or Performance  Shares shall be evidenced by an Award
Agreement that shall specify the  Performance  Period,  and such other terms and
conditions as the Committee, in its sole discretion, shall determine.

          8.3.1   General   Performance   Objectives.   The  Committee  may  set
     performance  objectives  based upon (a) the  achievement  of  Company-wide,
     divisional or individual goals, (b) applicable  Federal or state securities
     laws, or (c) any other basis determined by the Committee in its discretion.

          8.3.2  Section  162(m)   Performance   Objectives.   For  purposes  of
     qualifying   grants  of  Performance   Units  or   Performance   Shares  as
     "performance-based  compensation"  under  section  162(m) of the Code,  the
     Committee,  in its sole  discretion,  may  determine  that the  performance
     objectives  applicable to Performance  Units or Performance  Shares, as the
     case may be, shall be based on the  achievement of Performance  Goals.  The
     Performance  Goals  shall be set by the  Committee  on or before the latest
     date permissible to enable the Performance Units or Performance  Shares, as
     the case may be,  to  qualify  as  "performance-based  compensation"  under
     section  162(m) of the Code. In granting  Performance  Units or Performance
     Shares  which are  intended  to qualify  under  Code  section  162(m),  the
     Committee shall follow any procedures determined by it from time to time to
     be necessary or appropriate in its sole discretion to ensure  qualification
     of the Performance  Units or Performance  Shares, as the case may be, under
     Code section 162(m) (e.g., in determining the Performance Goals).

     8.4 Earning of Performance  Units/Shares.  After the applicable Performance
Period has ended, the holder of Performance Units or Performance Shares shall be
entitled to receive a payout of the number of  Performance  Units or Performance
Shares,  as the case may be,  earned  by the  Participant  over the  Performance
Period,  to be determined as a function of the extent to which the corresponding
performance objectives have been achieved. After the grant of a Performance Unit
or Performance Share, the Committee, in its sole discretion, may reduce or waive
any  performance  objectives for such  Performance  Unit or  Performance  Share;
provided,  however,  that  Performance  Periods of Awards  granted to Section 16
Persons shall not be less than six (6) months (or such shorter  period as may be
permissible while maintaining compliance with Rule 16b-3).

     8.5 Form and  Timing of  Payment of  Performance  Units/Shares.  Payment of
earned  Performance  Units  or  Performance  Shares  shall  be  made  as soon as
practicable after the end of the applicable  Performance  Period. The Committee,


                                       14
<PAGE>
in its sole discretion,  may pay earned  Performance Units or Performance Shares
in the form of cash, in Shares (which have an aggregate  Fair Market Value equal
to the value of the earned Performance Units or Performance  Shares, as the case
may be, at the end of the applicable  Performance Period), or in any combination
thereof.

     8.6  Cancellation of Performance  Units/Shares.  On the earlier of date set
forth in the Award Agreement or the Participant's  Termination of Service (other
than by death,  Disability  or, with  respect to an Employee,  Retirement),  all
unearned or unvested  Performance Units or Performance Shares shall be forfeited
to the Company,  and thereafter shall be available for grant under this Plan. In
the event of a Participant's death,  Disability or, with respect to an Employee,
Retirement, prior to the end of a Performance Period, the Committee shall reduce
his or her Performance Units or Performance Shares  proportionately based on the
date of such Termination of Service.

                                   SECTION 9

                                DIRECTOR OPTIONS

     The provisions of this Section 9 are applicable  only to Options granted to
Nonemployee  Directors  and to  Directors  who are also  Employees to the extent
Options are granted to them in their  capacity as Directors.  The  provisions of
Section 5 are applicable to Options granted to Employees and Consultants (and to
the extent provided in Section 9.2.7, to Director Options).

     9.1 Granting of Options.

          9.1.1  Nonemployee  Director Grants.  Each Nonemployee  Director shall
     receive an annual grant of Director  Options to purchase  12,000  shares of
     Stock. Such amount shall automatically increase or decrease by 1,500 shares
     for each increment of 5% by which the actual  earnings  before income taxes
     of the  Corporation  for a  particular  year  exceed  or are less  than the
     earnings  before income taxes for the previous year.  The maximum  increase
     shall be 6,000 shares and the maximum decrease shall be 6,000 shares.

          9.1.2 Employee  Director Grants.  Employee  Directors shall receive an
     annual grant of Director  Options to purchase  6,000 shares of Stock.  Such
     amount  shall  automatically  increase  or  decrease by 750 shares for each
     increment  of 5% by which the actual  earnings  before  income taxes of the
     Corporation  for a  particular  year  exceed or are less than the  earnings
     before income taxes for the previous  year.  The maximum  increase shall be
     3,000 shares and the maximum decrease shall be 3,000 shares.

          9.1.3  Date of Grant.  All  Director  Options  shall be granted at the
     annual meeting of the Board.



                                       15
<PAGE>



     9.2 Terms of Options.

          9.2.1 Option Agreement. Each Option granted pursuant to this Section 9
     shall be  evidenced  by a written  stock  option  agreement  which shall be
     executed by the Optionee and the Company.

          9.2.2  Exercise  Price.  The Exercise  Price for the Shares subject to
     each Option  granted  pursuant to this  Section 9 shall be 100% of the Fair
     Market Value of such Shares on the Grant Date.

          9.2.3  Exercisability.  Each Option granted  pursuant to Section 9.1.1
     shall become immediately  exercisable on the first anniversary of the Grant
     Date.  Notwithstanding  the  preceding,  once an  optionee  ceases  to be a
     Director,  his or her Options  which are not  exercisable  shall not become
     exercisable thereafter.

          9.2.4  Expiration  of Options.  Each Option shall  terminate  upon the
     first to occur of the following events:

               (a) The expiration of five (5) years from the Grant Date; or

               (b)  The  expiration  of  one  (1)  year  from  the  date  of the
          Optionee's  termination  of service as a Director for any reason other
          than the Optionee's death, Disability or Retirement; or

               (c)  The  expiration  of  one  (1)  year  from  the  date  of the
          Optionee's   termination   of  service  by  reason  of  Disability  or
          Retirement.

          9.2.5 Death of Director.  Notwithstanding Section 9.2.4, if a Director
     dies  prior to the  expiration  of his or her  Options in  accordance  with
     Section  9.2.4,  his or her Options shall  terminate one (1) year after the
     date of his or her death.

          9.2.6 Not Incentive Stock Options.  Options  granted  pursuant to this
     Section 9 shall not be designated as Incentive Stock Options.

          9.2.7 Other Terms. All provisions of this Plan not  inconsistent  with
     this  Section 9 shall apply to Options  granted to  Nonemployee  Directors;
     provided, however, that Section 5.2 (relating to the Committee's discretion
     to set the terms and  conditions  of Options)  shall be  inapplicable  with
     respect to Nonemployee Directors.



                                       16
<PAGE>



                                   SECTION 10

                                 MISCELLANEOUS

     10.1  Deferrals.  The  Committee,  in its  sole  discretion,  may  permit a
Participant  to defer  receipt of the payment of cash or the  delivery of Shares
that  would  otherwise  be due to such  Participant  under  an  Award.  Any such
deferral  election  shall be subject to such  rules and  procedures  as shall be
determined by the Committee in its sole discretion.

     10.2 No  Effect on  Employment  or  Service.  Nothing  in this  Plan  shall
interfere  with or limit in any way the right of the  Company to  terminate  any
Participant's  employment  or service at any time,  with or without  cause.  For
purposes  of this Plan,  transfer of  employment  of a  Participant  between the
Company and any of its Affiliates (or between  Affiliates) shall not be deemed a
Termination of Service.  Employment with the Company and its Affiliates is on an
at-will  basis  only,  unless  otherwise  provided by an  applicable  employment
agreement between the Participant and the Company or its Affiliate,  as the case
may be.

     10.3  Participation.  No Employee or Consultant  shall have the right to be
selected to receive an Award under this Plan, or, having been so selected, to be
selected to receive a future Award.

     10.4 Indemnification. Each person who is or shall have been a member of the
Committee,  or of the  Board,  shall be  indemnified  and held  harmless  by the
Company  against and from (a) any loss,  cost,  liability or expense  (including
attorneys'  fees) that may be imposed upon or reasonably  incurred by him or her
in connection  with or resulting from any claim,  action,  suit or proceeding to
which he or she may be a party or in which he or she may be  involved  by reason
of any action  taken or  failure to act under this Plan or any Award  Agreement,
and (b) from any and all amounts paid by him or her in settlement thereof,  with
the Company's prior written  approval,  or paid by him or her in satisfaction of
any judgment in any such claim,  action,  suit or proceeding against him or her;
provided,  however, that he or she shall give the Company an opportunity, at its
own expense, to handle and defend the same before he or she undertakes to handle
and defend it on his or her own behalf.  The foregoing right of  indemnification
shall not be  exclusive  of any other  rights of  indemnification  to which such
persons may be entitled  under the Company's  Certificate  of  Incorporation  or
Bylaws,  by contract,  as a matter of law or otherwise,  or under any power that
the Company may have to indemnify them or hold them harmless.

     10.5  Successors.  All  obligations  of the Company  under this Plan,  with
respect to Awards  granted  hereunder,  shall be binding on any successor to the
Company,  whether the  existence of such  successor is the result of a direct or
indirect purchase,  merger,  consolidation or otherwise, of all or substantially
all of the business or assets of the Company.

     10.6 Beneficiary Designations. If permitted by the Committee, a Participant
under this Plan may name a beneficiary or  beneficiaries  to whom any vested but


                                       17
<PAGE>
unpaid Award shall be paid in the event of the  Participant's  death.  Each such
designation shall revoke all prior  designations by the Participant and shall be
effective only if given in a form and manner acceptable to the Committee. In the
absence of any such  designation,  any vested benefits  remaining  unpaid at the
Participant's  death shall be paid to the  Participant's  estate and, subject to
the terms of this Plan and of the applicable  Award  Agreement,  any unexercised
vested  Award  may  be  exercised  by  the  administrator  or  executor  of  the
Participant's estate.

     10.7  Nontransferability of Awards. No Award granted under this Plan may be
sold,  transferred,  pledged,  assigned, or otherwise alienated or hypothecated,
other than by will, by the laws of descent and  distribution,  or to the limited
extent  provided in Section 10.6. All rights with respect to an Award granted to
a  Participant  shall  be  available  during  his or her  lifetime  only  to the
Participant.

     10.8 No Rights as  Stockholder.  Except to the limited  extent  provided in
Sections 7.6 and 7.7, no Participant  (nor any  beneficiary  thereof) shall have
any of the rights or privileges of a stockholder  of the Company with respect to
any Shares issuable pursuant to an Award (or the exercise  thereof),  unless and
until certificates  representing such Shares shall have been issued, recorded on
the records of the Company or its transfer  agents or registrars,  and delivered
to the Participant (or his or her beneficiary).

                                   SECTION 11

                      AMENDMENT, TERMINATION, AND DURATION

     11.1  Amendment,  Suspension,  or  Termination.  The  Board,  in  its  sole
discretion,  may amend or terminate this Plan, or any part thereof,  at any time
and for any reason;  provided,  however,  that if and to the extent  required to
maintain this Plan's qualification under Rule 16b-3, any such amendment shall be
subject to stockholder approval; further provided,  however, that as required by
Rule 16b-3, the provisions of Section 9 regarding the manner for determining the
amount,  exercise  price,  and timing of Director  Options  shall in no event be
amended more than once every six (6) months,  other than to comport with changes
in the Code or ERISA.  (ERISA  currently  is  inapplicable  to this  Plan.)  The
amendment, suspension or termination of this Plan shall not, without the consent
of the  Participant,  alter or impair any rights or obligations  under any Award
theretofore  granted to such  Participant.  No Award may be  granted  during any
period of suspension or after termination of this Plan.

     11.2  Duration of this Plan.  This Plan shall become  effective on the date
specified  herein,  and subject to Section 11.1  (regarding the Board's right to
amend or  terminate  this Plan),  shall remain in effect  thereafter;  provided,
however,  that without further stockholder  approval,  no Incentive Stock Option
may be granted under this Plan after the tenth anniversary of the effective date
of this Plan.



                                       18
<PAGE>




                                   SECTION 12

                                TAX WITHHOLDING

     12.1 Withholding Requirements.  Prior to the delivery of any Shares or cash
pursuant to an Award (or the exercise thereof), the Company shall have the power
and the right to deduct or withhold,  or require a  Participant  to remit to the
Company,  an amount  sufficient  to  satisfy  Federal,  state  and  local  taxes
(including  the  Participant's  FICA  obligation)  required to be withheld  with
respect to such Award (or the exercise thereof).

     12.2 Withholding  Arrangements.  The Committee,  in its sole discretion and
pursuant to such  procedures  as it may specify from time to time,  may permit a
Participant to satisfy such tax withholding obligation,  in whole or in part, by
(a) electing to have the Company withhold otherwise  deliverable  Shares, or (b)
delivering  to the Company  Shares then owned by the  Participant  having a Fair
Market  Value  equal to the amount  required to be  withheld.  The amount of the
withholding requirement shall be deemed to include any amount that the Committee
agrees may be withheld at the time any such election is made,  not to exceed the
amount  determined by using the maximum federal,  state or local marginal income
tax rates  applicable to the  Participant  with respect to the Award on the date
that the amount of tax to be withheld is to be determined. The Fair Market Value
of the Shares to be withheld or  delivered  shall be  determined  as of the date
that the taxes are required to be withheld.

                                   SECTION 13

                               CHANGE IN CONTROL

     13.1 Change in Control. In the event of a Change in Control of the Company,
all  Awards  granted  under  this Plan that  then are  outstanding  and not then
exercisable or are subject to restrictions, shall, unless otherwise provided for
in the Agreements applicable thereto,  become immediately  exercisable,  and all
restrictions  shall be removed,  as of the first date that the Change in Control
has been deemed to have  occurred,  and shall  remain as such for the  remaining
life of the Award as provided  herein and within the  provisions  of the related
Agreements.

     13.2 Definition. For purposes of Section 13.1 above, a Change in Control of
the Company shall be deemed to have occurred if the  conditions set forth in any
one or more of the following  shall have been  satisfied,  unless such condition
shall  have  received  prior  approval  of a  majority  vote  of the  Continuing
Directors,  as  defined  below,  indicating  that  Section  13.1 shall not apply
thereto:

          (a) any "person",  as such term is used in Sections 13(d) and 14(d) of
          the  Exchange  Act  (other  than the  Company,  any  trustee  or other
          fiduciary  holding  securities  under an employee  benefit plan of the
          Company or any  corporation  owned,  directly  or  indirectly,  by the
          stockholders of the Company in  substantially  the same proportions as
          their  ownership  of  stock  of  the  Company),   is  or  becomes  the
          "beneficial  owner" (as defined in Rule 13d-3 under the Exchange Act),
          directly or  indirectly,  of  securities  of the Company  representing
          thirty  percent  (30%)  or more of the  combined  voting  power of the
          Company's then outstanding securities;



                                       19
<PAGE>

          (b) during  any period of two  consecutive  years (not  including  any
          period  prior  to  the  Effective  Date  of  this  Plan),  individuals
          ("Existing  Directors") who at the beginning of such period constitute
          the Board of Directors,  and any new director (an "Approved Director")
          (other than a director  designated by a person who has entered into an
          agreement  with the  Company  to  effect a  transaction  described  in
          paragraph  (a), (b) or (c) of this Section 13.2) whose election by the
          Board  of  Directors  or  nomination  for  election  by the  Company's
          shareholders was approved by a vote of a least two-thirds (2/3) of the
          directors  then  still in office  who  either  were  directors  at the
          beginning of the period or whose  election or nomination  for election
          previously was so approved (Existing  Directors together with Approved
          Directors constituting "Continuing  Directors"),  cease for any reason
          to constitute at least a majority of the Board of Directors; or

          (c) the  stockholders of the Company approve a merger or consolidation
          of the  Company  with any  other  person,  other  than (i) a merger or
          consolidation  which  would  result in the  voting  securities  of the
          Company outstanding  immediately prior thereto continuing to represent
          (either by remaining  outstanding  or by being  converted  into voting
          securities for the surviving  entity) more than fifty percent (50%) of
          the combined  voting power of the voting  securities of the Company or
          such surviving  entity  outstanding  immediately  after such merger or
          consolidation,  or (ii) a merger in which no  "person"  (as defined in
          Section  13.2(a))  acquires  more  than  thirty  percent  (30%) of the
          combined voting power of the Company's then outstanding securities; or

          (d)  the  stockholders  of the  Company  approve  a plan  of  complete
          liquidation of the Company or an agreement for the sale or disposition
          by the Company of all or substantially all of the Company's assets (or
          any transaction having a similar effect).

                                   SECTION 14

                               LEGAL CONSTRUCTION

     14.1 Gender and Number.  Except where  otherwise  indicated by the context,
any masculine term used herein also shall include the feminine, the plural shall
include the singular, and the singular shall include the plural.

     14.2  Severability.  In the event any  provision of this Plan shall be held
illegal or invalid for any reason, the illegality or invalidity shall not affect
the remaining  parts of this Plan, and this Plan shall be construed and enforced
as if the illegal or invalid provision had not been included.


                                       20
<PAGE>

     14.3  Requirements  of Law.  The grant of Awards and the issuance of Shares
under this Plan shall be subject to all applicable  laws, rules and regulations,
and to such  approvals  by any  governmental  agencies  or  national  securities
exchanges as may be required from time to time.

     14.4 Securities Law Compliance.  With respect to Section 16 Persons, Awards
under this Plan are intended to comply with all  applicable  conditions  of Rule
16b-3.  To the extent any provision of this Plan,  Award  Agreement or action by
the  Committee  fails to so  comply,  it shall be deemed  null and void,  to the
extent  permitted by law and deemed advisable or appropriate by the Committee in
its sole discretion.

     14.5 Governing Law. This Plan and all Award  Agreements  shall be construed
in  accordance  with and governed by the laws of the State of Kansas  (excluding
its conflict of laws provisions).

     14.6 Captions.  Captions are provided  herein for  convenience of reference
only, and shall not serve as a basis for  interpretation or construction of this
Plan.



                                       21


                      THIS PROXY IS SOLICITED ON BEHALF OF
            THE BOARD OF DIRECTORS OF APPLEBEE'S INTERNATIONAL, INC.
                  ANNUAL MEETING OF STOCKHOLDERS, MAY 26, 1995

         The undersigned  hereby appoints each of Abe J. Gustin,  Jr. and Robert
T. Steinkamp the proxy and  attorney-in-fact  of the undersigned with full power
of  substitution  for and in the name of the  undersigned  to attend  the Annual
Meeting of Stockholders of Applebee's International, Inc., to be held at 4551 W.
107th Street,  Suite 100,  Overland Park,  Kansas 66207 on May 26, 1995 at 10:00
a.m., CDT, and any and all adjournments  thereof, and to vote thereat the number
of  shares  of  Common  Stock  of  Applebee's  International,  Inc.,  which  the
undersigned would be entitled to vote if then personally  present.  The Board of
Directors recommends votes FOR proposals I through V.

   I.    To  amend  the  Company's  Certificate  of  Incorporation  which  would
         classify the Board of Directors into three classes, each with a term of
         three years.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

  II.    To elect ten  directors  to serve  until  the next  Annual  Meeting  of
         Stockholders  or, in the event  Proposal I is approved,  to serve until
         the Annual Meeting of  Stockholders  to be held in the year  indicated;
         Nominees:  Abe J. Gustin,  Jr. - 1997, Lloyd L. Hill - 1998,  Robert A.
         Martin - 1997, Burton M. Sack - 1998, D. Patrick Curran - 1997, Eric L.
         Hansen - 1996, Jack P. Helms - 1998,  Kenneth D. Hill - 1996, Johyne H.
         Reck - 1997, and Raymond D. Schoenbaum - 1996.

         [  ]  FOR all nominees listed above.
         [  ]  FOR all nominees listed above except____________________________.
         [  ]  WITHHOLD AUTHORITY to vote for all nominees listed above.

 III.    To amend the 1989 Stock Option Plan to increase the number of shares of
         Common Stock subject to option thereunder by 1,500,000 shares.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

  IV.    To approve the adoption of the Company's 1995 Equity Incentive Plan.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

   V.    To  ratify  the  selection  of  Deloitte  & Touche  LLP as  independent
         auditors for the Company for the 1995 fiscal year.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

  VI.    To transact such other business as may properly come before the meeting
         or any adjournment or postponement thereof.




                                       1
<PAGE>




THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR PROPOSALS I THROUGH V.


                                 Signature _________________    Date __________

                                 Signature _________________    Date __________

                                 Sign  exactly  as  name  appears  hereon.  When
                                 shares are held by joint  tenants,  both should
                                 sign.  When  signing  as  attorney,   executor,
                                 administrator,  trustee or guardian,  give full
                                 title.  If a  corporation,  sign full corporate
                                 name by President or other authorized  officer.
                                 If a partnership,  sign in partnership  name by
                                 authorized partner.

                                 MARK,  DATE,  SIGN,  AND PROMPTLY  RETURN PROXY
                                 CARD IN ENCLOSED ENVELOPE.



                                       2




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