APPLEBEES INTERNATIONAL INC
PRE 14A, 1996-03-18
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                         APPLEBEE'S INTERNATIONAL, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  May 13, 1996

To the Stockholders of Applebee's International, Inc.

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the "Annual
Meeting")  of  Applebee's  International,  Inc.,  a  Delaware  corporation  (the
"Company"),  will be held on May 13, 1996, at 10:00 a.m.,  CDT, at 4551 W. 107th
Street, Suite 100, Overland Park, Kansas 66207 for the following purposes:

            I.   To elect three directors;

           II.   To amend the Company's 1995 Equity Incentive Plan to reduce the
                 number of stock  options to be granted  each year to members of
                 the Board of Directors;

          III.   To ratify the selection of Deloitte & Touche LLP as independent
                 auditors for the Company for the 1996 fiscal year; and

           IV.   To transact such other business as may properly come before the
                 meeting or any adjournment or postponement thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
     Statement accompanying this Notice.

     THE BOARD OF DIRECTORS RECOMMENDS A "YES" VOTE ON ALL PROPOSALS.

     The Board of  Directors  has fixed the close of business on March 18, 1996,
as the record date for the  determination of stockholders  entitled to notice of
and to  vote at this  Annual  Meeting  and at any  adjournment  or  postponement
thereof.

     ALL  STOCKHOLDERS ARE CORDIALLY  INVITED TO ATTEND THE MEETING.  WHETHER OR
NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND RETURN THE
ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR REPRESENTATION AT
THE MEETING.  A POSTAGE-PREPAID  ENVELOPE IS ENCLOSED FOR THAT PURPOSE.  EVEN IF
YOU HAVE  GIVEN  YOUR  PROXY,  YOU MAY STILL  VOTE IN PERSON IF YOU  ATTEND  THE
MEETING.


                                         By Order of the Board of Directors


                                         Robert T. Steinkamp, Secretary

Overland Park, Kansas
April 8, 1996


<PAGE>



                         APPLEBEE'S INTERNATIONAL, INC.
                                 --------------

                                 PROXY STATEMENT
                                 --------------

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The  enclosed  proxy is  solicited  on behalf of the Board of  Directors of
Applebee's International,  Inc., a Delaware corporation (the "Company"), for use
at the Annual Meeting of Stockholders  (the "Annual  Meeting") to be held on May
13, 1996, at 10:00 a.m. CDT, and at any adjournment or postponement thereof, for
the  purposes  set  forth  in the  accompanying  Notice  of  Annual  Meeting  of
Stockholders.  The  Annual  Meeting  will  be held  at the  Company's  principal
executive office, 4551 W. 107th Street, Suite 100, Overland Park, Kansas 66207.

     This proxy statement and accompanying proxy ("Proxy  Statement") was mailed
on or about April 8, 1996,  to all  stockholders  entitled to vote at the Annual
Meeting.

Voting Rights and Outstanding Shares

     Only  stockholders  of record at the close of business  on March 18,  1996,
will be entitled to notice of and to vote at the Annual Meeting. At the close of
business  on April 1, 1996,  there  were  31,XXX,XXX  outstanding  shares of the
Company's  common  stock,  par value $.01 per share (the "Common  Stock").  Each
share of Common  Stock  outstanding  on the record date is entitled to one vote.
Approval of Proposals II and III requires the affirmative  vote of a majority of
the outstanding  shares of Common Stock  represented at the meeting and entitled
to vote. Thus,  abstentions and broker non-votes (i.e.,  shares present by proxy
but for which no  voting  authority  has been  given  the  record  holder by the
beneficial  holder)  have the effect of votes  against  the  proposals.  Because
directors are elected by a plurality of the votes cast,  abstentions  and broker
non-votes will not affect the outcome of the election of directors.

     On April 1, 1996,  the  closing  sale price  reported  on The Nasdaq  Stock
Market for a share of the Common  Stock was [$ ] (as  reported  by the  National
Quotation Bureau, Inc.).

Revocability of Proxies

     Any person giving a proxy  pursuant to this  solicitation  has the power to
revoke  it any time  before  it is voted by  filing  with the  Secretary  of the
Company  at the  Company's  principal  executive  office  a  written  notice  of
revocation  or a duly  executed  proxy bearing a later date, or by attending the
Annual Meeting and voting in person.




                                       2
<PAGE>



Solicitation

     The  Company  will bear the entire cost of  solicitation  of proxies in the
enclosed form,  including  preparation,  assembly,  printing and mailing of this
Proxy  Statement  and any  additional  information  furnished  by the Company to
stockholders.  Original  solicitation  of proxies by mail may be supplemented by
telephone,  telegraph or personal  solicitation by directors,  officers or other
regular  employees  of the Company or by agents  employed by the Company for the
specific purpose of supplemental proxy solicitation.  Such soliciting agents, if
engaged,  will be  paid a  reasonable  fee for  their  services.  No  additional
compensation  will be paid to  directors,  officers  or  other  regular  Company
employees for such services.

Stockholder Proposals

     Proposals  of  stockholders  that  are  intended  to be  presented  by such
stockholders  at the Company's 1997 Annual Meeting of  Stockholders  must comply
with the rules of the Securities and Exchange Commission ("SEC") and be received
by the Company from  qualified  stockholders  no later than December 13, 1996 in
order to be included in the proxy statement and proxy relating to that meeting.


Certain Information Concerning the Board of Directors

     The Board of  Directors  is  classified  into three  classes,  each holding
three-year  terms  (designated  Class I, II, and III). There are currently three
directors  in Class I, with terms  expiring  at the 1996  Annual  Meeting,  four
directors in Class II, with terms expiring at the 1997 Annual Meeting, and three
directors  in Class III,  with terms  expiring at the 1998 Annual  Meeting.  The
following information is furnished for each of the three persons being nominated
for election as a Class I director to a new three-year term  ("Nominee") and for
each person who is continuing as a Class II or Class III director of the Company
("Incumbent").

     ABE J. GUSTIN,  JR., age 61  (Incumbent - Class II term  expiring in 1997).
Mr.  Gustin has been a director of the  Company  since  September  1983 when the
Company was  formed.  He served as  Chairman  of the Board of  Directors  of the
Company from September 1983 until January 1988 and was again elected as Chairman
in September 1992. He was Vice President from November 1987 to January 1988, and
from January 1988 until  December  1994,  he served as President of the Company.
Mr. Gustin  continues to serve as Chief Executive  Officer of the Company.  From
1983 to 1990,  he also served as Chairman of Juneau  Holding Co., a Kansas City,
Missouri-based firm which operated Taco Bell restaurants. Mr. Gustin serves as a
member of the Strategic Planning Committee.

     D. PATRICK CURRAN, age 51 (Incumbent - Class II term expiring in 1997). Mr.
Curran became a director of the Company in November 1992. He has served as Chief
Executive  Officer of the Curran Companies in North Kansas City,  Missouri since
August  1979.  Mr.  Curran  serves  as a member  of the  board of  directors  of
Sealright Co., Inc.,  Unitog  Company,  and American  Safety Razor Company,  all
publicly  traded  corporations.  Mr.  Curran  serves  as a member  of the  Audit
Committee,  the Executive Compensation  Committee,  the Nominating Committee and
the Strategic Planning Committee.

     ERIC L.  HANSEN,  age 47  (Nominee - Class I term  expiring  in 1996).  Mr.
Hansen was elected a director of the Company in January  1991. He is presently a
shareholder in the Kansas City law firm of Holman,  McCollum and Hansen, P.C., a
professional  association.  From September 1984 to December 1990, he served as a
tax partner at Deloitte & Touche LLP, and from September 1974 to September 1984,
he was a certified  public  accountant  with  Deloitte & Touche LLP. Mr.  Hansen
serves as a member of the Audit Committee,  the Executive Compensation Committee
and the Strategic Planning Committee.

     JACK P. HELMS,  age 43 (Incumbent - Class III term  expiring in 1998).  Mr.
Helms  became a  director  of the  Company  in March  1994.  He is  presently  a
principal and  shareholder  in the investment  banking firm of Goldsmith,  Agio,
Helms and Company in Minneapolis,  Minnesota. From May 1978 to January 1986, Mr.
Helms was a partner in the law firm of Fredrikson & Byron,  P.A. in Minneapolis,
Minnesota.  Mr. Helms serves as a member of the Audit  Committee,  the Executive
Compensation Committee and the Strategic Planning Committee.
                                       3
<PAGE>

     KENNETH D. HILL, age 62 (Nominee - Class I term expiring in 1996). Mr. Hill
became a director of the Company in November  1992 and has agreed to continue to
serve as a director through the term of his consulting agreement (March 1998) or
until  the  Company  selects  someone  to fill  his  position  on the  Board  of
Directors.  See "Certain  Transactions." He was employed by the Company in April
1991,  serving as Executive  Vice  President and Chief  Operating  Officer until
January  1994,  when  he  was  named  President  of  International  Development.
Effective February 28, 1995, Mr. Hill resigned as an employee and officer of the
Company  and  became a  consultant  to the  Company  for  governmental  affairs,
industry relations, and new concept development. From May 1990 to March 1991, he
was President and Chief Executive Officer of Creative Restaurant  Management,  a
company  created in a leveraged  buy-out from  Gilbert/Robinson,  Inc., a Kansas
City-based  specialty  restaurant  group.  In March  1992,  Creative  Restaurant
Management  filed a petition for bankruptcy,  and the bankruptcy  proceeding was
terminated  in March  1995.  Mr. Hill served as  President  and Chief  Executive
Officer of T.J. Cinnamons, Ltd., a gourmet bakery concept, from 1985 to 1990. He
was  President  of  Gilbert/Robinson,  Inc.  from 1973 to 1985.  Mr.  Hill is an
honorary director of the National Restaurant Association, after having served as
both a  director  of that  association  and as  chairman  of  most of its  major
committees.

     LLOYD L. HILL,  age 52 (Incumbent - Class III term  expiring in 1998).  Mr.
Hill was  elected a director  of the  Company in August  1989 and was  appointed
Executive Vice President and Chief  Operating  Officer of the Company in January
1994. In December 1994, he assumed the role of President in addition to his role
as Chief  Operating  Officer.  From 1980 to 1994,  he served as President  and a
director  of Kimberly  Quality  Care,  a home  health  care and nurse  personnel
staffing company. Mr. Lloyd Hill and Mr. Kenneth Hill are not related.

     ROBERT A. MARTIN,  age 65 (Incumbent - Class II term expiring in 1997). Mr.
Martin was elected a director of the Company in August 1989.  In April 1991,  he
became Vice  President of  Marketing,  and in January  1994,  he was promoted to
Senior Vice President of Marketing.  In January 1996, Mr. Martin was promoted to
Executive  Vice  President of  Marketing.  From  January 1990 to April 1991,  he
served as  President  of  Kayemar  Enterprises,  a Kansas  City-based  marketing
consulting  firm.  From 1983 to January 1990, he served as the President,  Chief
Operating  Officer and a director of Juneau  Holding  Co., of which Mr.  Gustin,
Chief  Executive  Officer of the Company,  was Chairman.  From July 1977 to June
1981,  he served as President of United  Vintners  Winery and prior to that time
was  employed  for 25 years by Schlitz  Brewing  Company,  most  recently in the
position of Senior Vice President of Sales and Marketing. Mr. Martin serves as a
member of the Nominating Committee.

     JOHYNE H. RECK,  age 46 (Incumbent - Class II term  expiring in 1997).  Ms.
Reck was  elected a director  of the  Company in May 1985.  Ms. Reck served as a
consultant  to the  Company  on its civic  and  philanthropic  programs  through
December 31, 1995 at which time she  resigned as a  consultant.  She  previously
served as Secretary from May 1985 to January 1990, as Treasurer from May 1985 to
December  1989,  and as an Executive  Vice President from March 1988 until April
1991.  From March 1983 to 1991, she served as a director and President of Corner
and Main Advertising,  Inc., an advertising  agency which she owned. Ms. Reck is
the wife of Ronald B. Reck,  who served as Executive  Vice  President  and Chief
Administrative Officer of the Company until his resignation as an officer of the
Company which was effective January 31, 1996. Ms. Reck serves as a member of the
Nominating Committee.

     BURTON M. SACK,  age 58 (Incumbent - Class III term expiring in 1998).  Mr.
Sack was elected a director and  appointed an  Executive  Vice  President of the
Company  effective  October 24, 1994.  In January  1996,  Mr. Sack was appointed
Executive Vice President of New Business  Development  with  responsibility  for
international  franchising.  Mr. Sack was the principal shareholder,  a director
and the President of Pub Ventures of New England,  Inc., a former  franchisee of
the Company  which was acquired by the Company in October  1994.  Mr. Sack is on
the board of advisors of Restaurant Associates, Inc.

     RAYMOND D.  SCHOENBAUM,  age 49 (Nominee - Class I term  expiring in 1996).
Mr.  Schoenbaum was elected a director of the Company  effective  March 24, 1995
and  serves as a  consultant  to the  Company  pursuant  to an  agreement  which
terminated in March 1996. He was the founder, majority shareholder, and chairman
of the board of directors of Innovative  Restaurant Concepts,  Inc., operator of
the Rio  Bravo  Cantina  restaurant  concept,  prior to its  acquisition  by the
Company in March 1995.  Mr.  Schoenbaum  served as Vice  Chairman of  Restaurant

                                       4
<PAGE>

Systems, Inc., a franchisee of Wendy's International, Inc., from 1974 until 1986
and was a Shoney's franchisee from 1971 until 1974.

     The Board has four standing committees:  the Audit Committee, the Executive
Compensation  Committee,  the  Nominating  Committee and the Strategic  Planning
Committee.   The  Audit  Committee   recommends   engagement  of  the  Company's
independent  accountants,  reviews  and  approves  services  performed  by  such
accountants,  reviews and  evaluates  the  Company's  accounting  system and its
system of internal controls, and performs other related duties delegated to such
Committee by the Board of Directors.  The members of the Audit Committee are Mr.
Curran,  Mr.  Hansen,  and Mr. Helms.  The Executive  Compensation  Committee is
responsible for  recommending to the Board of Directors  executive  compensation
levels,   bonus  plan  participation  and  executive  and  overall  compensation
policies.  It also makes awards under the Company's 1995 Equity  Incentive Plan.
The members of the Executive  Compensation  Committee are Mr. Curran, Mr. Hansen
and Mr. Helms. The Nominating Committee evaluates and recommends  candidates for
nomination  to the  Board  of  Directors.  Pursuant  to the  Company's  By-laws,
stockholder nominations for Board candidates must be submitted to the Nominating
Committee,  along with certain information about the candidate, at least 60 days
prior to the Annual Meeting date. The  Nominating  Committee is responsible  for
reviewing and accepting or rejecting any stockholder nominations. The members of
the Nominating  Committee are Mr. Curran, Mr. Martin and Ms. Reck. The Strategic
Planning  Committee was  established  for the purpose of long-term  planning and
establishing  strategic  goals for the  Company.  The  members of the  Strategic
Planning Committee are Mr. Gustin, Mr. Curran, Mr. Hansen and Mr. Helms.

     During  fiscal  year  1995,  the  Board of  Directors  held  nine  meetings
(including six regular meetings),  the Audit Committee held one meeting, and the
Executive  Compensation  Committee held eight meetings. The Nominating Committee
and the  Strategic  Planning  Committee  did not hold any meetings  during 1995.
During  fiscal  year 1995,  each  director  attended  more than 75% of the Board
meetings and the meetings of the committees on which such director served.

     During fiscal year 1995, directors who were not employees received director
fees of $1,500 for each regular Board meeting attended,  plus a retainer of $500
per month and reimbursement of out-of-pocket expenses.  Under the Company's 1995
Equity  Incentive  Plan and the  previous  1989  Stock  Option  Plan,  directors
received a number of stock options determined through a formula based on changes
in the  Company's  earnings  before  income taxes  ("EBIT") from one year to the
next. Non-employee directors received an annual base grant of options to acquire
12,000 shares of Common Stock,  which was increased or decreased by 1,500 shares
for each 5% increase or decrease in EBIT from the prior fiscal year. The maximum
increase or decrease was 6,000 shares.  Employee directors received options,  as
directors,  in accordance with the same formula,  but were limited to 50% of the
number of options granted  non-employee  directors.  In fiscal 1995, options for
18,000 shares of Common Stock were granted to Mr. Curran, Mr. Hansen, Mr. Helms,
and Ms. Reck for serving as non-employee  directors of the Company,  options for
9,000 shares of Common Stock were granted to Mr. Kenneth Hill and Mr. Schoenbaum
(who, pursuant to their consulting  agreements with the Company, were treated as
employees for director compensation  purposes),  and options for 9,000 shares of
Common Stock were granted to each of Mr. Gustin,  Mr. Lloyd Hill, Mr. Martin and
Mr. Sack for serving as employee directors. Also, in recognition of past service
to the Company, Ms. Reck was granted options to purchase 23,000 shares of Common
Stock in March 1995. In addition,  Mr.  Martin  received  cash  compensation  of
$293,449  and options to purchase  20,000  shares of Common  Stock for  services
rendered to the  Company in fiscal  1995.  Mr.  Kenneth  Hill,  Ms. Reck and Mr.
Schoenbaum also received cash  compensation  of $201,401,  $22,677 and $110,866,
respectively,  for  services  rendered  to the  Company  in  fiscal  1995.  Cash
compensation  paid and stock options  granted to Mr. Gustin,  Mr. Lloyd Hill and
Mr. Sack for  services  rendered to the Company as  employees in fiscal 1995 are
shown in the Summary Compensation Table. See "Certain Transactions."

     The Board of  Directors  has  approved  changes in the  Company's  director
compensation  program,  which will be  implemented  after the Annual  Meeting if
Proposal  II in this Proxy  Statement  is adopted by the  stockholders.  The new
compensation  program  changes  the level of cash  payments  made to  directors,
changes the formula by which non-employee  directors receive stock options,  and

                                       5
<PAGE>

eliminates  stock  option  grants to  employee  directors  in their  capacity as
directors.

Certain Information Concerning Executive Officers

     Information  regarding the executive  officers of the Company,  who are not
also directors of the Company, as of December 31, 1995, is as follows:
<TABLE>
<CAPTION>

                Name                           Age                     Position

<S>                                             <C>    <C>                                                            
     Ronald B. Reck..........................   47     Executive  Vice President and Chief  Administrative  Officer
                                                          (resigned as an officer effective January 31, 1996)
     George D. Shadid........................   41     Executive  Vice  President,   Chief  Financial  Officer  and
                                                          Treasurer
     Stuart F. Waggoner......................   50     Senior Vice President of Operations
     Philip J. Hickey, Jr....................   41     President   and  Chief   Operating   Officer  of  Rio  Bravo
                                                          International,   Inc.  (a   wholly-owned   subsidiary  of
                                                          Applebee's International, Inc.)
     Steven K. Lumpkin.......................   41     Vice  President of  Administration  (promoted to Senior Vice
                                                          President of Administration effective January 1, 1996)
</TABLE>

     RONALD B. RECK was  employed  by the  Company in March  1991.  He served as
Executive Vice President of Human Resources and Training until January 1993 when
he was named  Executive Vice President and Chief  Administrative  Officer.  From
1987 until March 1991, he was a  self-employed  consultant to the Company in the
personnel,  human resources and corporate  development areas.  During the period
from 1984  through  1990,  he was  President  of  Aero-Mark  Services,  Inc.,  a
temporary health care personnel  leasing service company located in Kansas City,
Missouri.  Mr. Reck is the husband of Johyne H. Reck, a director of the Company.
Effective  January 31, 1996,  Mr. Reck resigned as an officer of the Company but
will continue as an employee until December 31, 1996.

     GEORGE D. SHADID was employed by the Company in August 1992,  and served as
Senior Vice President and Chief Financial Officer until January 1994 when he was
promoted to Executive Vice President and Chief Financial Officer. He also became
Treasurer in March 1995. From 1985 to 1987, he served as Corporate Controller of
Gilbert/Robinson,  Inc., at which time he was promoted to Vice President, and in
1988 assumed the position of Vice President and Chief Financial  Officer,  which
he held until  joining the Company.  In November  1991,  Gilbert/Robinson,  Inc.
filed a petition for  bankruptcy,  which was discharged in December  1992.  From
1976 until 1985, Mr. Shadid was employed by Deloitte & Touche LLP.

     STUART F. WAGGONER has been an employee of the Company since  December 1988
and served as the Executive  Director of Franchise  Operations until March 1991,
when he became Vice  President of Franchise  Operations.  In December  1994, Mr.
Waggoner  assumed  the newly  created  position  of  Senior  Vice  President  of
Operations,  and has overall  responsibility  for  franchise  and Company  owned
Applebee's  restaurant  operations.  From  October  1987 to December  1988,  Mr.
Waggoner was a Vice President of Operations  for  Eateries',  Inc., a restaurant
company based in Oklahoma City,  Oklahoma.  From 1985 to July 1987, Mr. Waggoner
was President of Pendleton's Bar & Grill in Dallas,  Texas. From October 1974 to
March 1985, Mr. Waggoner was Vice President of Restaurant Administration for TGI
Friday's, Inc., in Dallas, Texas.

     PHILIP J. HICKEY, JR. joined the Company in connection with the merger with
Innovative  Restaurant  Concepts,  Inc.  ("IRC") in March 1995 where he had been
President  and Chief  Operating  Officer  since  1992.  He  currently  serves as
President  and Chief  Operating  Officer  of Rio Bravo  International,  Inc.,  a
wholly-owned  subsidiary of  Applebee's  International,  Inc. He co-founded  the
Green Hills Grille concept in 1990 in Nashville,  Tennessee,  which was acquired
by IRC in 1992. Mr. Hickey was the co-creator of the Cooker Restaurant  concept,
founded in 1984,  and was  President and Chief  Operating  Officer of the Cooker
Restaurant  Corporation  from 1984 to 1989.  From 1976 to 1983,  Mr.  Hickey was
employed by  Gilbert/Robinson,  Inc.,  operators  of the  Houlihan's  restaurant
chain.

                                       6
<PAGE>

     STEVEN K. LUMPKIN was employed by the Company in May 1995 as Vice President
of Administration.  In January 1996, he was promoted to Senior Vice President of
Administration. From July 1993 until January 1995, Mr. Lumpkin was a Senior Vice
President with a division of the Olsten  Corporation,  Olsten  Kimberly  Quality
Care.  From June 1990  until  July  1993,  Mr.  Lumpkin  was an  Executive  Vice
President and a member of the board of directors of Kimberly  Quality Care. From
January 1978 until June 1990, Mr. Lumpkin was employed by Price  Waterhouse LLP,
where  he  served  as a  management  consulting  partner  and  certified  public
accountant.


Security Ownership of Officers, Directors and Certain Beneficial Owners

     The following table sets forth information,  as of April 1, 1996, regarding
the  ownership  of  Common  Stock,  the  Company's  only  class  of  outstanding
securities,  by (i) each person  known by the Company to own  beneficially  more
than 5% of the outstanding  shares of Common Stock,  (ii) each director and each
executive  officer  named in the  Summary  Compensation  Table,  and  (iii)  all
executive  officers and  directors of the Company as a group.  Unless  otherwise
indicated,  each of the  stockholders  has sole voting and investment power with
respect to the shares beneficially owned.
<TABLE>
<CAPTION>

                                                                                    Beneficial Ownership(1)
                                                                                 -------------------------------
                                                                                   Number of        Percent
                                                                                    Shares           Held
                                                                                 --------------  --------------

<S>                                                                                <C>                  <C> 
     Burton M. Sack (2).....................................................       2,100,539            6.8%
     Abe J. Gustin, Jr. (2).................................................       1,551,000            5.0%
     Raymond D. Schoenbaum (2)..............................................       1,305,759            4.2%
     Ronald B. Reck (2).....................................................         529,440            1.7%
     Lloyd L. Hill (2)......................................................         128,000            0.4%
     Johyne H. Reck (2).....................................................          98,500            0.3%
     Robert A. Martin (2)...................................................          76,000            0.2%
     George D. Shadid (2)...................................................          70,101            0.2%
     D. Patrick Curran (2)..................................................          59,000            0.2%
     Kenneth D. Hill (2)....................................................          53,000            0.2%
     Eric L. Hansen (2).....................................................          49,850            0.2%
     Jack P. Helms (2)......................................................          37,500            0.1%
     Massachusetts Financial Services Company...............................       3,278,390           10.6%
         500 Boylston Street
         Boston, MA  02116
     Putnam Investments, Inc................................................       2,294,260            7.4%
         One Post Office Square
         Boston, MA  02109
     All executive officers and directors as a group (15 persons) (2).......       6,649,996           21.4%
- ---------------
</TABLE>

(1)  The mailing address of each individual is 4551 W. 107th Street,  Suite 100,
     Overland Park, Kansas 66207, unless otherwise shown.
(2)  Includes certain shares subject to options  exercisable as of April 1, 1996
     or within 60 days  thereafter:  9,000 shares for Mr. Sack, 9,000 shares for
     Mr. Schoenbaum,  51,000 shares for Mr. Gustin,  53,000 shares for Mr. Reck,
     116,000 shares for Lloyd L. Hill, 89,000 shares for Ms. Reck, 59,000 shares
     for Mr. Martin, 45,000 shares for Mr. Shadid, 54,000 shares for Mr. Curran,
     52,500  shares for Kenneth D. Hill,  45,000 shares for Mr.  Hansen,  36,000
     shares for Mr. Helms,  and 724,500  shares for all  executive  officers and
     directors as a group.

     Mr. Gustin is a party to a voting  agreement that binds Mr. Reck,  pursuant
to which they have agreed to vote all voting  securities  of the Company held by
them at any  time (i) to  maintain  the size of the  Board of  Directors  at ten
members unless otherwise  mutually agreed,  (ii) to vote for the election of Mr.
Gustin and Ms. Reck as directors of the Company at each  election of  directors,
(iii) to vote against the removal of Mr. Gustin and Ms. Reck as directors of the
Company,  and (iv) to vote their  shares so that the Board of  Directors  has at
least two independent  directors at all times. In addition,  in the event of the

                                       7
<PAGE>

death of any of the parties,  the voting agreement contains  provisions relating
to voting for the election of a successor  director of the deceased  party.  The
voting agreement terminates upon the death of any two of the parties. The voting
agreement  terminates  in  1999,  and does not  apply to any  voting  securities
transferred to a third party in a public transaction.

Compliance with Section 16(a) of the Exchange Act

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and  directors,  and persons who own more than 10% of the Common Stock,
to file  certain  reports of ownership  and changes in  ownership  with the SEC.
Officers,  directors  and persons  owning  beneficially  greater than 10% of the
Company's  Common Stock are required by SEC  regulations  to furnish the Company
with copies of all such reports.

     Based  solely on its review of the copies of such  reports  received by the
Company, or written  representations from certain reporting persons, the Company
believes that all filing requirements applicable to its officers, directors, and
greater than 10%  beneficial  owners were  complied  with during the fiscal year
ended  December 31, 1995,  except that certain  reports were not timely filed by
Philip J.  Hickey,  Jr.,  Steven K.  Lumpkin,  and  Raymond D.  Schoenbaum.  The
transactions were reported by each of these persons on their year-end reports on
Form 5.


                                   PROPOSAL I

                              ELECTION OF DIRECTORS

                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                         IN FAVOR OF EACH NAMED NOMINEE.

     Shares of Common Stock  represented by executed  proxies will be voted,  if
authority  to do so is not  withheld,  for the  election of the  Nominees  named
below.  If any Nominee should become  unavailable for election as a result of an
unexpected  occurrence,  such  shares  will be voted  for the  election  of such
substitute  Nominee as the  Company  may  propose.  Each  person  nominated  for
election  has  agreed  to serve if  elected,  and the  Company  has no reason to
believe that any Nominee will be  unavailable to serve.  Additional  information
concerning  the  following  Nominees  is  set  forth  in  "Certain   Information
Concerning the Board of Directors."

     The Company  has a  classified  Board of  Directors  so that each  director
serves a three year term.  If elected,  each of the below  nominees  would serve
until the 1999 Annual Meeting of Stockholders and until his successor is elected
and has qualified or until his earlier death,  resignation or removal.  Mr. Hill
has agreed to serve only  through  the end of his  consulting  agreement  (March
1998) or until the Company  selects someone to fill his position on the Board of
Directors.
<TABLE>
<CAPTION>

                                                                                   Director
                  Name                   Age        Position With The Company        Since
     --------------------------------   -----    -------------------------------   --------
<S>                                      <C>      <C>                                <C>
     Eric L. Hansen                      47       Director                           1991
     Kenneth D. Hill                     62       Director                           1992
     Raymond D. Schoenbaum               49       Director                           1995


</TABLE>

                                       8
<PAGE>



                                   PROPOSAL II

              AMENDMENT OF THE COMPANY'S 1995 EQUITY INCENTIVE PLAN
                        TO REDUCE DIRECTOR STOCK OPTIONS

     Proposal  II would  amend  the  Company's  1995  Equity  Incentive  Plan by
deleting the current  Section 9 and replacing it with the new Section 9 attached
to this Proxy Statement as Appendix A.

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     During 1995, the Company reviewed the  compensation  program for members of
the Board of Directors and engaged  William M. Mercer,  Incorporated  to provide
data from other  public  companies  on Board of  Directors  compensation  and to
assist in structuring a revised director  compensation  program.  As a result of
this  review,   management  proposed,  and  the  Board  of  Directors  approved,
significant changes to the Board of Directors compensation program.

     The changes  described  below  related to the stock  option  portion of the
compensation  program are  reflected in the proposed  amendments to Section 9 of
the 1995  Equity  Incentive  Plan as attached as Appendix A hereto and are being
submitted   to  the   stockholders   for  approval  in  order  to  maintain  the
qualification  of  the  1995  Equity  Incentive  Plan  under  Section  16 of the
Securities Exchange Act of 1934. The changes described below related to the cash
portion of the compensation program do not require stockholder approval and will
be implemented after the Annual Meeting upon approval by the stockholders of the
proposed amendment to Section 9 of the 1995 Equity Incentive Plan.

Cash Compensation

     Under the new compensation program,  non-employee directors will receive an
annual cash  retainer of $15,000  plus $5,000 per  committee  up to a maximum of
$10,000 for all committees. This replaces the cash portion of the former program
which  consisted  of an annual  retainer  of $6,000,  plus per  meeting  fees of
$1,500.  Employee  directors  do not  receive  any cash  compensation  for their
service on the Board.

Director Stock Options

     The new  compensation  program  also  changes  the  formula on which  stock
options are granted  annually to  directors.  First,  under the former  program,
directors who are also employees received options in their capacity as directors
under an established formula.  Under the proposed amendment,  employee directors
will no longer receive options in their capacity as directors.

     Second, under the proposed amendment,  the formula under which non-employee
directors  are  granted  annual  options  will be  changed so that the number of
options  granted will be less than the number granted under the former  program.
Under the former program,  non-employee  directors received an annual base grant
of options to  purchase  12,000  shares of Common  Stock.  This base  option was
increased  or  decreased by 1,500 shares for each 5% increase or decrease in the
Company's  earnings  before  income taxes over the prior year,  with the maximum
increase or decrease being 6,000 shares.

     Under the  proposed  amendment,  the annual base grant will be reduced from
12,000 shares to 5,000 shares; however, there is no provision for the base grant
to be  decreased.  The base grant of 5,000 shares will be increased (i) by 2,000
shares  if the  Company  realizes  an  increase  in Net  Income of more than 20%
(defined as income after taxes determined in accordance with generally  accepted
accounting  principles)  over the prior  year,  and (ii) by 100  shares for each
additional  1%  increase in Net  Income,  but in no event will the total  shares
granted in any year (the 5,000 base grant plus the  incremental  grants)  exceed
9,000.

                                       9
<PAGE>

     The final change under the proposed  amendment is that the director options
will expire on their tenth anniversary.  Under the former plan, director options
expired on their fifth anniversary.

Description of the Plan

     The following paragraphs provide a summary of the principal features of the
1995 Equity Incentive Plan (the "Plan") and its operation, other than as related
to director  options.  The  following  summary is  qualified  in its entirety by
reference  to the Plan,  a copy of which may be obtained  from the Company  upon
written request.

Administration of the Plan

     The Plan is  administered  by the Executive  Compensation  Committee of the
Board of Directors (the "Committee").  The members of the Committee must qualify
as "disinterested persons" under Rule 16b-3 under the Securities Exchange Act of
1934, and as "outside  directors"  under section 162(m) of the Internal  Revenue
Code  (for  purposes  of  qualifying   amounts   received   under  the  Plan  as
"performance-based compensation" under section 162(m)).

     Subject to the terms of the Plan, the Committee has the sole  discretion to
determine the employees and consultants  who shall be granted  Awards,  the size
and types of such  Awards,  and the terms and  conditions  of such  Awards.  The
Committee  may  delegate  its  authority  to grant  and  administer  awards to a
separate committee  appointed by the Committee,  but only the Committee may make
awards to participants who are executive  officers of the Company.  The director
option  portion  of the Plan is  administered  by the full  Board of  Directors,
rather than the Committee.

Eligibility to Receive Awards

     Employees and  consultants  of the Company and its  affiliates  (i.e.,  any
corporation or other entity  controlling,  controlled by or under common control
with the Company) are eligible to be selected to receive one or more Awards. The
Plan also provides for the grant of stock options to the Company's  employee and
non-employee directors. Such options will automatically be granted pursuant to a
nondiscretionary  formula.  The terms and conditions of options to be granted to
directors are discussed below under "Director Options."

Options

     The Committee may grant nonqualified stock options, incentive stock options
("ISOs"  which are  entitled to favorable  tax  treatment),  or any  combination
thereof.  The number of shares  covered by each option will be determined by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted options for more than 100,000 shares.

     The exercise  price of each option is set by the  Committee,  but generally
cannot be less than 100% of the fair market value of the Company's  Common Stock
on the date of grant.  Thus,  an option  will have value  only if the  Company's
Common Stock appreciates in value after the date of grant. The exercise price of
an ISO must be at least 110% of the fair market value if the participant, on the
grant date,  owns stock  possessing  more than 10% of the total combined  voting
power of all classes of stock of the Company or any of its  subsidiaries.  Also,
the  aggregate  fair market value of the shares  (determined  on the grant date)
covered by ISOs which first become  exercisable  by any  participant  during any
calendar year may not exceed $100,000.

     The  exercise  price  of each  option  must be paid in full at the  time of
exercise.  The Committee also may permit payment through the tender of shares of
the Company's Common Stock then owned by the participant,  or by any other means
that the  Committee  determines to be consistent  with the Plan's  purpose.  Any
taxes  required to be withheld  must be paid by the  participant  at the time of
exercise.

     Options become exercisable at the times and on the terms established by the
Committee.  Options  expire  at the  times  established  by the  Committee,  but
generally not later than 10 years after the date of grant (13 years in the event

                                       10
<PAGE>

of the  optionee's  death).  The  Committee  may extend the maximum  term of any
option granted under the Plan, subject to the preceding limits.

Stock Appreciation Rights ("SARs")

     The Committee  determines the terms and conditions of each SAR. SARs may be
granted  in  conjunction  with an option,  or may be  granted on an  independent
basis.  The  number  of shares  covered  by each SAR will be  determined  by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted SARs for more than 100,000 shares.

     Upon  exercise of a SAR,  the  participant  will  receive  payment from the
Company in an amount  determined  by  multiplying  (1) the  positive  difference
between (a) the fair market value of a share of Company Common Stock on the date
of  exercise,  and (b) the  exercise  price,  by (2) the  number of shares  with
respect to which the SAR is  exercised.  Thus, a SAR will have value only if the
Company's Common Stock appreciates in value after the date of grant.

     SARs are  exercisable  at the  times and on the  terms  established  by the
Committee.  Proceeds  from SAR  exercises  may be paid in cash or  shares of the
Company's Common Stock, as determined by the Committee. SARs expire at the times
established by the Committee, but are subject to the same maximum time limits as
are applicable to employee options granted under the Plan.

Restricted Stock Awards

     Restricted  stock awards are shares of the Company's Common Stock that vest
in accordance with terms  established by the Committee.  The number of shares of
restricted  stock (if any) granted to a  participant  will be  determined by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted more than 100,000 shares.

     In determining the vesting schedule for each Award of restricted stock, the
Committee  may impose  whatever  conditions  to vesting as it  determines  to be
appropriate.  For example,  the  Committee  may (but is not required to) provide
that  restricted  stock  will  vest  only if one or more  performance  goals are
satisfied. In order for the Award to qualify as "performance-based" compensation
under section 162(m) of the Internal Revenue Code, the Committee must use one or
more of the following  measures in setting the performance  goals:  (1) earnings
per share, (2) individual performance objectives,  (3) net income, (4) pro forma
net income,  (5) return on designated  assets,  (6) return on revenues,  and (7)
satisfaction  of Company-wide or department  based operating  objectives.  These
performance measures are set forth in the Plan and are some of the same measures
that are used in setting  performance  goals under the Company's 1994 Management
and Executive  Incentive Plan and under the 1994 Long-Term  Incentive  Plan. The
Committee  may apply the  performance  measures on a corporate or business  unit
basis,   as  deemed   appropriate  in  light  of  the   participant's   specific
responsibilities. The Committee may, in its sole discretion, accelerate the time
at which any restrictions lapse or remove any restrictions.

Performance Unit Awards and Performance Share Awards

     Performance  unit awards and performance  share awards are amounts credited
to a bookkeeping account established for the participant. A performance unit has
an initial value that is  established by the Committee at the time of its grant.
A  performance  share has an initial  value equal to the fair market  value of a
share of the  Company's  Common  Stock  on the  date of  grant.  The  number  of
performance  units or performance  shares (if any) granted to a participant will
be determined by the  Committee,  but during any fiscal year of the Company,  no
participant may be granted more than 100,000  performance  shares or performance
units having an initial value greater than $250,000.

     Whether a performance  unit or performance  share actually will result in a
payment to a participant will depend upon the extent to which  performance goals
established by the Committee are satisfied.  The  applicable  performance  goals
will be  determined  by the  Committee.  In  particular,  the Plan  permits  the

                                       11
<PAGE>

Committee to use the same performance  goals as are discussed above with respect
to  restricted  stock.  The  Committee  may, in its sole  discretion,  waive any
performance goal requirement.

     After a performance  unit or  performance  share award has vested (that is,
after  the  applicable  performance  goal or  goals  have  been  achieved),  the
participant  will be entitled to receive a payout of cash,  Common Stock, or any
combination thereof, as determined by the Committee.  Unvested performance units
and  performance  shares will be forfeited  upon the earlier of the  recipient's
termination of employment or the date set forth in the Award agreement.

Nontransferability of Awards

     Awards  granted  under  the  Plan may not be  sold,  transferred,  pledged,
assigned,  or otherwise alienated or hypothecated,  other than by will or by the
applicable  laws  of  descent  and  distribution;   provided,  however,  that  a
participant may designate one or more  beneficiaries  to receive any exercisable
or vested Awards following his or her death.

Change in Control

     In the event of a change in control not approved by the Board of Directors,
all Awards granted under the Plan then  outstanding but not then exercisable (or
subject  to  restrictions)  become  immediately  exercisable,  unless  otherwise
provided in the  applicable  Award  agreement.  In general,  a change in control
occurs if (1) a person (other than the Company and its  affiliates)  directly or
indirectly  owns 30% of the  Common  Stock,  (2) the  composition  of the  Board
changes  during any two year period  whereby  directors at the  beginning of the
period (including new directors approved by a vote of at least two-thirds of the
directors  then in office) cease to  constitute a majority of the Board,  or (3)
the  stockholders  of the  Company  approve a merger,  consolidation  or plan of
complete  liquidation of the Company or approve an agreement for the sale of all
or substantially all of the Company's assets.

Tax Aspects

     The  following  discussion  is  intended to provide an overview of the U.S.
federal  income tax laws which are generally  applicable to Awards granted under
the Plan as of the date of this Proxy Statement. People or entities in differing
circumstances may have different tax  consequences,  and the tax laws may change
in the future. This discussion is not to be construed as tax advice.

     A recipient of a stock  option or SAR will not have  taxable  income on the
date of  grant.  Upon  the  exercise  of  nonqualified  options  and  SARs,  the
participant will recognize  ordinary income equal to the difference  between the
fair market value of the shares on the date of exercise and the exercise  price.
Any gain or loss recognized upon any later  disposition of the shares  generally
will be capital gain or loss.

     Purchase of shares  upon  exercise of an ISO will not result in any taxable
income to the participant,  except for purposes of the alternative  minimum tax.
Gain or loss recognized by the participant on a later sale or other  disposition
either will be long-term capital gain or loss or ordinary income, depending upon
how long the participant  holds the shares.  Any ordinary income recognized will
be in the amount,  if any,  by which the lesser of (1) the fair market  value of
such shares on the date of exercise,  or (2) the amount  realized from the sale,
exceeds the exercise price.

     Upon receipt of  restricted  stock,  a  performance  unit or a  performance
share,  the participant  will not have taxable income unless he or she elects to
be taxed.  Absent such  election,  upon vesting the  participant  will recognize
ordinary  income  equal to the fair market  value of the shares or units at such
time.

     The  Committee  may  permit   participants   to  satisfy  tax   withholding
requirements  in  connection  with the  exercise  or  receipt of an Award by (1)
electing to have the  Company  withhold  otherwise  deliverable  shares,  or (2)
delivering  to the Company then owned shares  having a value equal to the amount
required to be withheld.

                                       12
<PAGE>

     The Company will be entitled to a tax  deduction  for an Award in an amount
equal  to the  ordinary  income  realized  by the  participant  at the  time the
participant  recognizes such income. In addition,  Internal Revenue Code section
162(m) contains special rules regarding the federal income tax  deductibility of
compensation  paid to the Company's Chief  Executive  Officer and to each of the
other four most highly compensated executive officers.  The general rule is that
annual compensation paid to any of these specified executives will be deductible
only to the extent that it does not exceed $1 million.  The Company can preserve
the deductibility of certain  compensation in excess of $1 million,  however, if
the Company  complies with conditions  imposed by section 162(m),  including (1)
the establishment of a maximum number of shares with respect to which Awards may
be granted to any one  employee  during a  specified  time  period,  and (2) for
restricted  stock,  performance units and performance  shares,  inclusion in the
Plan of performance goals which must be achieved prior to payment.  The Plan has
been  designed  to permit  the  Committee  to grant  Awards  which  satisfy  the
requirements of section 162(m).

Amendment and Termination of the Plan

     The Board generally may amend or terminate the Plan at any time and for any
reason,  but in accordance with section 162(m) of the Internal  Revenue Code and
Rule  16b-3  under  the  Securities  Exchange  Act  of  1934,  certain  material
amendments to the Plan require stockholder approval.

     The  Board  of  Directors  recommends  that  stockholders  vote YES on this
proposal.  The  affirmative  vote of the  holders of a majority of the shares of
Common Stock  represented at the Annual Meeting will be required for adoption of
the proposal.


                                  PROPOSAL III

              RATIFICATION OF DELOITTE & TOUCHE LLP AS INDEPENDENT
                AUDITORS FOR THE COMPANY FOR THE 1996 FISCAL YEAR

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The Audit  Committee has selected the accounting  firm of Deloitte & Touche
LLP to serve as the Company's independent auditors for the 1996 fiscal year. The
stockholders  are  being  asked to ratify  this  selection.  Representatives  of
Deloitte & Touche LLP are  expected  to be present at the Annual  Meeting.  Such
representatives  will have the  opportunity  to make a  statement  at the Annual
Meeting  if they so choose  and will be  available  to  respond  to  appropriate
questions.



                                       13
<PAGE>



                             EXECUTIVE COMPENSATION

Executive Compensation Committee Report

     This  report  discusses  the  manner  in  which  base  salaries,  incentive
compensation and stock option grants for Abe J. Gustin, Jr., the Company's Chief
Executive  Officer  ("CEO"),  and the  other  executives  named  in the  Summary
Compensation Table (the "Named  Executives") were determined for the 1995 fiscal
year.

     The Company  continues  to believe  that its past  growth and success  have
been, and that its continued growth and success will be dependent in part on its
ability to attract and retain highly-qualified  senior management.  In addition,
the  Company  believes  that  executive  officers  should  have  their  personal
financial  interests  closely  aligned  with  stockholder  value.  As a  result,
executive  compensation  packages  for 1995 were  established  which the Company
believes  to be  competitive  in the  restaurant  industry,  based  on the  data
described  in the  compensation  survey  described  below,  and  focused  on the
Company's   operating   performance.   The  Company's   executive   compensation
arrangements  consist of three primary  parts:  competitive  base salary levels,
significant Company  performance-based  bonus payments,  and stock options.  The
Committee  believes that these  components are  appropriate  ways to provide the
Company's executives financial security and motivation to increase profitability
both  in  the  near-term  and  over  time.   The  Company  uses  an  independent
compensation  consultant to advise on executive compensation issues. The Company
had written  employment  agreements with the CEO and each Named Executive during
1995,  including Mr. Shadid,  who entered into a new employment  agreement after
the  expiration  of his  previous  agreement  in March of  1995.  The  Company's
executive employment  agreements address only first-year base salary levels and,
therefore,  except  for Mr.  Shadid's  new  agreement,  did not  determine  1995
compensation  levels. Base salary, bonus and stock option levels are left to the
discretion of the Committee each year.

     In  reviewing  compensation  levels for 1995,  the  Committee  conducted  a
thorough review and study of the Company's  executive  salary and bonus policies
in order to provide the Company's executive officers with appropriate  financial
and motivational arrangements in 1995 and the future. The Committee selected the
consulting  firm of William M. Mercer,  Incorporated  ("Mercer") to assist it in
developing an executive  compensation  program  designed to meet the Committee's
objectives. The consulting firm compared the base salaries, incentives and total
cash compensation of the Company's executives with those of comparable companies
(the "Study Group"), and reviewed and recommended modifications to the Company's
cash incentive and long-term  compensation  programs.  (The Study Group included
the  publicly-traded  restaurant  companies which are included in the customized
industry  peer  group  used in the  Performance  Graph  included  in this  Proxy
Statement,  as well as other chain restaurant companies and companies within the
service  industry of similar  revenue  size.  The  Committee  did not direct the
consultant  as to which  specific  companies to use in its study.  The companies
were selected because they were generally  comparable to the Company in size and
recent growth rate.) The results of the Committee's review were implemented in a
series of changes to the Company's bonus compensation  practices,  including the
development of the 1995 Equity  Incentive Plan (approved by the  stockholders at
the 1995 Annual Meeting).

     Base Salary

     In determining the 1995 base salaries for the CEO and Named Executives, the
Committee  considered  several criteria,  including growth in stockholder value,
free cash flow, earnings before interest, taxes, depreciation,  and amortization
("EBITDA"),  net earnings,  franchisee  relations and new  restaurant  openings.
These criteria were not weighted by any predetermined  formula, but rather, were
considered in light of the overall  achievement  of the  Company's  goals and of
general  industry and  economic  factors.  The  significance  of any  particular
criterion   varied   depending   upon  the   particular   position  or  area  of
responsibility  of the executive in question.  Mr.  Gustin's 1995 base salary of
$425,000  represented  an increase of 13% over 1994 and  reflected the continued
strong  operational  and  financial  performance  of  the  Company  and  of  the
Applebee's franchise system,  evidenced by, among other things,  continued large
earnings growth,  significant operating margin improvement,  and a record number
of restaurant openings.

                                       14
<PAGE>

     It is the  policy of the  Company  to review  executive  base  salaries  in
relation to  comparable  positions in the  restaurant  industry.  The  Committee
believes that base salaries  should remain  competitive,  but not  significantly
exceed the 50th percentile of the industry range  determined by the Study Group.
The Committee also believes that for most  executive and  management  employees,
base salary  should  comprise a relatively  greater  portion of total  executive
compensation.

     Incentive Compensation

     The Committee  believes that a significant part of compensation for the CEO
and other senior  executives  should  continue to be based on the achievement of
operating  and financial  goals.  The  incentive  plan,  when combined with base
salary, provides award opportunities  approximately equal to the 75th percentile
of  comparable  positions  in the  restaurant  industry.  In 1994,  the  Company
implemented a new bonus program, consisting of the 1994 Management and Executive
Incentive  Plan (a cash bonus plan) for all  executives  and the 1994  Long-Term
Incentive  Plan (a stock  award  plan) for all  executives  other  than the CEO,
President  and  Executive  Vice  Presidents.  Under  the cash  bonus  plan,  the
Committee  established  operating  and  financial  goals  for  the  Company  and
individual bonus payments,  based on a percentage of base salary,  to be paid at
various  levels of goal  achievement.  The Committee  believes that this program
provides an  appropriate,  attractive  incentive  opportunity  to the  Company's
executives for both short-term and long-term rewards.

     The Committee  established  the 1995 minimum  achievement  level to receive
bonus payments under the 1994 Management and Executive  Incentive Plan at 74% of
the  Company's  internal  targeted  pre-tax  profit,  an  increase  from the 65%
achievement  level  used  in  1994.  The  maximum  achievement  level  for  1995
established  under the 1994 Management and Executive  Incentive Plan was 100% of
the Company's  internal  targeted  pre-tax profit.  Because the Company's actual
pre-tax profit in 1995 exceeded 100% of the Company's  internal targeted pre-tax
profit,  the CEO and three of the Named  Executives  received the maximum  bonus
available under the plan, amounting to 75% of their respective base salaries for
1995. Mr. Sack's bonus,  in accordance  with his employment  agreement,  was not
determined by the plan, but was determined by individual goal achievement. Based
on the level of achievement of those individual goals, Mr. Sack received a bonus
of 67.5% of his base salary for 1995.

     Stock Options

     The Committee  believes  that stock option grants and other  equity-related
compensation   programs  are  important  elements  of  the  Company's  executive
compensation  program  and will  continue to be used to  attract,  motivate  and
retain experienced, qualified members of management.

     In 1995, the Company adopted and the stockholders  approved the 1995 Equity
Incentive  Plan,  the terms of which are  described  under  Proposal II,  above.
Although the 1995 Equity Incentive Plan provides for several  different types of
awards, the Committee approved only stock options in 1995.

     Stock  option  grants  in 1995,  including  those to the CEO and the  Named
Executives,  were  made  by the  Committee  and  based  on  the  level  of  each
recipient's  responsibility  within the Company  and on amounts  targeted at the
75th  percentile.  Options are  granted at 100% of fair market  value on date of
grant,  and can be exercised  (following a minimum  holding  period) at any time
over a 10 year period. Thus, Mr. Gustin, as Chairman and CEO, who was ultimately
responsible  for all operations of the Company and for the franchise  system and
relationships  with franchisees,  received the largest option grant,  comprising
4.7% of all options granted in 1995.

     In late 1995,  the Committee,  assisted by Mercer,  compared the 1995 stock
option  levels  granted  to the CEO and Named  Executives  to the stock  options
granted to executives of other publicly  traded  restaurant  companies and other
companies  of  similar  revenue  size  using the most  recent  comparative  data
available. In light of that review and comparison,  the Committee confirmed that
the 1995 stock option grants to the CEO and Named Executives were appropriate.




                                       15
<PAGE>



     Other Information

     Section 162(m) of the Internal Revenue Code places an annual  limitation of
$1,000,000 on the  compensation of certain  executive  officers of publicly held
corporations  that can be deducted for federal  income tax purposes  unless such
compensation  is based on  performance.  No  executive  of the Company  received
annual  compensation  in excess of $1,000,000 in 1995 or in any prior year.  The
Company's  bonus and  equity-based  compensation  plans are designed to meet the
requirements  of  Section  162(m)  by  basing  all  incentive   compensation  on
identifiable  performance  criteria.  The Committee does not anticipate that any
executive base salary will exceed $1,000,000.

                                            EXECUTIVE COMPENSATION COMMITTEE
                                            D. Patrick Curran
                                            Eric L. Hansen
                                            Jack P. Helms


Compensation Committee Interlocks and Insider Participation

     The Executive  Compensation  Committee consists entirely of individuals who
are neither officers or employees of the Company.



                                       16
<PAGE>
Summary Compensation Table

     The following Summary Compensation Table sets forth the compensation of the
Chief  Executive  Officer  and each of the next  four  most  highly  compensated
executive  officers  of the Company  whose  annual  salary and bonuses  exceeded
$100,000 for  services in all  capacities  to the Company  during the last three
fiscal years.
<TABLE>
<CAPTION>


                           SUMMARY COMPENSATION TABLE
                                                                                                     Long Term
                                                                                                   Compensation
                                                         Annual Compensation                          Awards
                                      ------------------------------------------------------------------------------
                                                                                Other Annual
                                         Fiscal       Salary      Bonus(1)    Compensation(2)       Options(3)
      Name and Principal Position         Year          ($)          ($)            ($)                (#)
  ------------------------------------------------------------------------------------------------------------------

<S>                                        <C>        <C>          <C>               <C>                   <C>   
   Abe J. Gustin, Jr.                      1995       $ 423,077    $ 318,750         $  --                 59,000
   Chairman and Chief Executive            1994         366,965      161,719              369              49,000
   Officer                                 1993         247,425      222,303           12,485              33,000
   -----------------------------------------------------------------------------------------------------------------

   Lloyd L. Hill(4)                        1995       $ 308,655    $ 232,500        $  95,576              72,000
   President and Chief Operating           1994         244,111      119,229           67,418              51,000
   Officer                                 1993           --           --               --                 33,000
   -----------------------------------------------------------------------------------------------------------------

   Ronald B. Reck(5)                       1995       $ 249,038    $ 187,500        $  11,843              53,000
   Executive Vice President and            1994         220,650       97,031            4,510              42,000
   Chief Administrative Officer            1993         167,792      133,381           19,985              19,500
   -----------------------------------------------------------------------------------------------------------------

   George D. Shadid                        1995       $ 238,462    $ 180,000        $  11,221              30,000
   Executive Vice President and            1994         197,203       86,250           18,378              30,000
   Chief Financial Officer                 1993         165,149      115,189            4,985              15,000
   -----------------------------------------------------------------------------------------------------------------

   Burton M. Sack(6)                       1995       $ 210,000    $ 141,750          $ --                 30,000
   Executive Vice President                1994          36,346        --               --                  --
                                           1993           --           --               --                  --
   -----------------------------------------------------------------------------------------------------------------
</TABLE>

   ------------
(1)  Represents  payments made under the 1994 Management and Executive Incentive
     Plan and payments  made under  executive  bonus plans in 1993. In addition,
     amounts applicable to Mr. Shadid include a bonus of $4,037 in 1993 pursuant
     to an  agreement  between Mr.  Shadid and the  Company  made at the time he
     initially joined the Company in August 1992. Amounts applicable to Mr. Hill
     include a bonus of $15,000 paid in 1994  pursuant to an  agreement  between
     Mr.  Hill and the  Company  made at the time he joined  the  Company  as an
     officer.
(2)  Represents  automobile  allowances,  club membership fees paid on behalf of
     certain  officers,  payments made in connection  with the Company's  401(k)
     plan  in  1993,  and  payments  made  in  connection   with  the  Company's
     non-qualified  retirement savings plan in 1994 and 1995. Amounts applicable
     to Mr. Hill also include moving and relocation  expense  reimbursements  of
     $84,868 in 1995 and $67,378 in 1994.
(3)  Represents options granted pursuant to the Company's 1989 Stock Option Plan
     and 1995 Equity Incentive Plan,  including options granted to directors who
     are also executive officers (see "Certain Information  Concerning the Board
     of Directors").
(4)  Mr. Hill's employment with the Company commenced February 1, 1994. Mr. Hill
     received 18,000 options in 1993 for serving as a non-employee  director and
     also received 15,000 options in 1993 in connection with joining the Company
     as an officer.
(5)  Effective  January 31, 1996, Mr. Reck resigned as an officer of the Company
     but will continue as an employee through December 31, 1996.
(6)  Mr. Sack's employment with the Company commenced October 24, 1994.


                                       17
<PAGE>
     During 1995, the Company had written employment agreements with the CEO and
each of the Named Executives.  Mr. Gustin's agreement expired December 31, 1995,
and  he has  entered  into  a new  employment  agreement  described  below.  The
agreement with Mr. Reck expired March 1, 1995 and was extended  through December
31, 1995.  Effective January 31, 1996, Mr. Reck resigned as an executive officer
of the Company but will  continue as an employee  until  December 31, 1996.  Mr.
Shadid's  agreement  also expired  March 1, 1995,  and he has entered into a new
agreement  described  below.  Mr. Sack's  agreement  expired in 1995 and was not
renewed.  Each  of  the  employment  agreements  provides  for  periodic  salary
adjustments as determined by the Executive  Compensation  Committee.  In January
1996,  Mr.  Gustin's  salary was  increased to $465,000,  Mr.  Hill's salary was
increased to $340,000, and Mr. Shadid's salary was increased to $271,000.

     Effective  January 1, 1996,  the Company and Mr. Gustin  entered into a new
two-year employment agreement. The agreement allows periodic salary increases as
determined  by the  Executive  Compensation  Committee  and  provides a 26 month
severance  payment  based on the  current  year's  salary and the greater of the
annualized  current year's bonus or prior year's bonus (the "Severance  Amount")
in the event of termination by the Company  without cause (as defined) or by Mr.
Gustin with reason (as defined).  Upon such a termination,  if Mr. Gustin elects
to receive the Severance Amount,  the agreement imposes a noncompetition  and an
employee  nonsolicitation  clause.  Upon any other  termination,  the  agreement
allows the Company to impose the noncompetition and  nonsolicitation  provisions
for up to two years  upon a payment  of 50% of Mr.  Gustin's  base  salary.  The
agreement  also  provides  for a lump sum payment  equal to 26 times his current
year's  monthly  salary plus bonus,  plus an amount equal to all bonuses paid or
accrued  in  the  fiscal  year  of  termination,  without  the  imposition  of a
noncompetition or nonsolicitation  clause, in the event Mr. Gustin resigns or is
terminated following a change in control.

     Mr.  Hill's  agreement  was for an original  term of one year,  expiring in
January 1995,  and  automatically  renews for  successive  one-year terms unless
otherwise terminated as provided in the agreement. The Company also entered into
a  severance  and  noncompetition  agreement  with Mr.  Hill  which  provides  a
continuation of salary, bonus and benefits for a period of three years following
certain "triggering events," including  termination by the Company without cause
or   termination  by  Mr.  Hill  if  the  Company   substantially   reduces  his
compensation,  benefits, or duties or requires a relocation from the Kansas City
area. If the three-year  severance payments are due, Mr. Hill will be bound by a
three-year  non-compete.  If the severance payments are not due, the Company can
elect to impose a  one-year  non-compete  on Mr.  Hill if it pays him 50% of his
base salary.

     Effective  March 1, 1995,  the Company and Mr.  Shadid  entered  into a new
employment  agreement  with an  initial  term  ending  December  29,  1996,  and
renewable  thereafter  for  additional  one year  terms.  The  agreement  allows
periodic salary increases as determined by the Executive  Compensation Committee
and provides a 26 month severance payment based on the current year's salary and
the greater of the  annualized  current  year's bonus or prior year's bonus (the
"Severance Amount") in the event of termination by the Company without cause (as
defined) or by Mr.  Shadid with reason (as  defined).  If Mr.  Shadid  elects to
receive the Severance  Amount,  the agreement  imposes a  noncompetition  and an
employee  nonsolicitation  clause.  The  agreement  also provides for a lump sum
payment equal to 26 times his current year's monthly salary plus bonus,  plus an
amount equal to all bonuses  paid or accrued in the fiscal year of  termination,
without the imposition of a noncompetition  or  nonsolicitation  clause,  in the
event Mr. Shadid resigns or is terminated following a change in control.

     In October 1994, the Company entered into a one-year  employment  agreement
with Mr. Sack in  connection  with Mr. Sack  joining the Company as an Executive
Vice President.  Mr. Sack's employment  agreement  provided for a base salary of
$210,000, with future periodic salary adjustments as determined by the Executive
Compensation  Committee and was renewable for two  additional  one-year terms by
mutual agreement as provided in the agreement. The agreement expired in 1995 and
was not renewed.

     The Company has entered into severance  arrangements for the other officers
of the Company (nine persons),  which provide for lump sum payments in the event
the  employee  resigns  or is  terminated  following  a change in control of the
Company in an amount equal to (i) one and  two-thirds  times the officer's  cash
compensation for the prior year (salary plus bonus),  and (ii) the amount of all
bonuses paid or accrued in the fiscal year of termination.  If all officers with
change in control  severance  agreements (14 persons) had been  terminated as of
December 31, 1995,  as a result of a change in control,  the Company  would have
been required to make payments under the change in control severance  provisions
of the above agreements aggregating approximately $5,500,000.

                                       18
<PAGE>


     The following tables set forth  information  regarding  options granted and
exercised  during fiscal year 1995 with respect to the Chief  Executive  Officer
and the next four most highly compensated executive officers:
<TABLE>
<CAPTION>



                        OPTION GRANTS IN LAST FISCAL YEAR

      --------------------------------------------------------------------------------------------------------------
                                                                                                 Potential
                                                                                            Realizable Value at
                                                                                               Assumed Annual
                                                                                            Rates of Stock Price
                                                                                                Appreciation
                                    Individual Grants(1)                                     for Option Term(2)
      --------------------------------------------------------------------------------------------------------------

                               Number of      % of Total
                               Securities       Options
                               Underlying     Granted to      Exercise
                                Options        Employees       or Base
                                Granted        in Fiscal        Price      Expiration        5%            10%
               Name               (#)            Year         ($/Share)       Date           ($)           ($)
      ----------------------- ------------- ---------------- ------------ -------------- ------------ --------------
<S>                              <C>            <C>              <C>         <C>           <C>          <C>       
      Abe J. Gustin, Jr.         50,000(3)      4.7%             $28.50      8/06/05       $896,175     $2,271,083
                                  9,000(4)      0.9               25.00      5/26/00         62,163        137,365
      ----------------------- ------------- ---------------- ------------ -------------- ------------ --------------
      Lloyd L. Hill              40,000(3)      3.8               28.50      8/06/05        716,940      1,816,866
                                  9,000(4)      0.9               25.00      5/26/00         62,163        137,365
                                 23,000(5)      2.2               19.25      3/04/00        122,324        270,303
      ----------------------- ------------- ---------------- ------------ -------------- ------------ --------------
      Ronald B. Reck             30,000(6)      2.8               28.50      8/06/05        537,705      1,362,650
                                 23,000(5)      2.2               19.25      3/04/00        122,324        270,303
      ----------------------- ------------- ---------------- ------------ -------------- ------------ --------------
      George D. Shadid           30,000(3)      2.8               28.50      8/06/05        537,705      1,362,650
      ----------------------- ------------- ---------------- ------------ -------------- ------------ --------------
      Burton M. Sack             21,000(3)      2.0               28.50      8/06/05        376,394        953,855
                                  9,000(4)      0.9               25.00      5/26/00         62,163        137,365
      ----------------------- ------------- ---------------- ------------ -------------- ------------ --------------
</TABLE>

- ---------------
(1) Options are granted at the fair market value on the date of grant.
(2) The assumed rates are compounded annually for the full terms of the options.
(3) Options vest three years after date of grant.
(4) Represents  options  granted to executive  officers who are also  directors
    (see "Certain  Information  Concerning the Board of Directors")  which vest
    one year after date of grant.
(5) Options were vested upon grant.
(6) Options vest one year after date of grant.


                                       19
<PAGE>
<TABLE>
<CAPTION>

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES

                                                                     Number of           Value of Unexercised
                                                               Securities Underlying        In-The-Money
                                                                Unexercised Options          Options at
                                                                    at 12/31/95              12/31/95(2)
                                      Shares                            (#)                     ($)
                                     Acquired       Value   ----------------------- ------------------------
                                   at Exercise   Realized(1)        Exercisable/            Exercisable/
                    Name               (#)           ($)           Unexercisable            Unexercisable
           ----------------------- ------------- ------------- ----------------------- ------------------------
<S>                                    <C>           <C>              <C>                  <C>
           Abe J. Gustin, Jr.          None          None             82,000/59,000        $ 709,341/$ --
           ----------------------- ------------- ------------- ----------------------- ------------------------
           Lloyd L. Hill              12,000      $ 302,500          107,000/49,000        $ 749,186/$ --
           ----------------------- ------------- ------------- ----------------------- ------------------------
           Ronald B. Reck             15,000        361,250           84,500/30,000        $ 630,989/$ --
           ----------------------- ------------- ------------- ----------------------- ------------------------
           George D. Shadid           25,101        570,127           45,000/30,000        $ 408,050/$ --
           ----------------------- ------------- ------------- ----------------------- ------------------------
           Burton M. Sack              None          None                -- /30,000        $     -- /$ --
           ----------------------- ------------- ------------- ------------------------------------------------
</TABLE>

- --------------
(1)  Market value less option price.
(2)  Based upon the closing  sale price of the Common Stock on December 29, 1995
     (the last trading day in fiscal year 1995).



                                       20
<PAGE>


Performance Graphs

        The  following  graph  compares  the  annual  change  in  the  Company's
cumulative total stockholder return for the five fiscal years ended December 31,
1995 (December 30, 1990 to December 31, 1995) based upon the market price of the
Company's  Common  Stock,  compared  with the  cumulative  total return on Media
General's  NASDAQ Total Return  Index,  the Company's  customized  Industry Peer
Group and the S&P Restaurant  Industry  Index as indexed by Media  General.  The
Media General  NASDAQ Index  includes  both the NASDAQ NMS and NASDAQ  Small-Cap
Issuers  indices.  The  customized  Industry Peer Group consists of the Company;
Brinker International,  Inc.; Chart House Enterprises,  Inc.; Cracker Barrel Old
Country Store, Inc.; Max & Erma's Restaurants, Inc.; Morrison Restaurants, Inc.;
Spaghetti  Warehouse,  Inc.;  and Uno  Restaurant  Corporation.  The Company has
determined that the S&P Restaurant  Industry Index  represents a more meaningful
peer group than the custom peer group described above.

                         APPLEBEE'S INTERNATIONAL, INC.
                                Performance Graph

                 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
            APPLEBEE'S INTERNATIONAL, INC. VS. CUSTOM PEER GROUP VS.
                            NASDAQ TOTAL RETURN INDEX



<TABLE>
<CAPTION>

   Measurement Period
  (Fiscal Year Covered)        Applebee's             Custom           S&P Restaurant           NASDAQ
    Measurement Point      International, Inc.      Peer Group         Industry Index     Total Return Index
- -------------------------- -------------------- -------------------- -------------------- --------------------
<S>                              <C>                  <C>                  <C>                  <C>   
    December 30, 1990            $100.00              $100.00              $100.00              $100.00
    December 29, 1991            $200.96              $199.60              $134.86              $128.38
    December 27, 1992            $403.18              $262.52              $172.77              $129.64
    December 26, 1993            $894.52              $348.81              $201.69              $155.50
    December 25, 1994            $645.66              $254.57              $201.06              $163.26
    December 31, 1995            $989.92              $209.55              $301.56              $211.77
</TABLE>

                   ASSUMES $100 INVESTED ON DECEMBER 30, 1990
                           ASSUMES DIVIDEND REINVESTED
                      FISCAL YEAR ENDING DECEMBER 31, 1995





                                       21
<PAGE>



Certain Indemnification Agreements

     The Company has entered into  Indemnification  Agreements  with each of its
directors and officers. Under the Indemnification Agreements, the Company agreed
to hold  harmless and  indemnify  each  indemnitee  generally to the full extent
permitted by Section 145 of the Delaware General Corporation Law and against any
and  all  liabilities,  expenses,  judgments,  fines,  penalties  and  costs  in
connection with any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative to which the indemnitee
is made a party by reason of the fact that the indemnitee has, is or at the time
becomes a director or officer of the Company or any other  entity at the request
of the Company. The indemnity does not cover liability arising out of fraudulent
acts,  deliberate  dishonesty  or  willful  misconduct,  violations  of  certain
securities  laws,  or if a court  determines  that such  indemnification  is not
lawful. In addition,  the By-laws of the Company provide for  indemnification to
all officers  and  directors  of the Company to  essentially  the same extent as
provided in the indemnification agreements.

     The Company presently  carries director and officer liability  insurance to
insure its directors and officers  against certain  liabilities they might incur
in connection with performing their duties for the Company. The proceeds of such
insurance  would be available to the extent thereof to satisfy any obligation of
the Company to indemnify its directors or officers with respect to the liability
giving  rise to the  insurance  proceeds.  The  insurance  does  not  cover  all
liabilities that could give rise to indemnification by the Company.

                              CERTAIN TRANSACTIONS

     The Company and certain franchisees have obtained restaurant equipment from
Sal Reck Equipment Company.  Sal Reck, the owner of such company,  is the father
of Ronald B. Reck.  During the 1995 fiscal year, the Company paid $3,128,000 for
equipment and services  purchased from Sal Reck Equipment  Company.  The Company
believes that all such  transactions have been on terms at least as favorable as
could have been obtained from unaffiliated third parties.

     One of the Company's  restaurants is leased from a corporation in which Abe
J.  Gustin,  Jr.,  Ronald B. Reck and  Johyne H. Reck each owns a 25%  interest.
During 1995,  the Company  entered into an agreement  with this  corporation  to
lease additional  parking space for this  restaurant.  The Company paid $186,000
under these leases in the 1995 fiscal year. The Company  believes that the terms
of the leases  reflect fair market value rentals  which are  comparable to those
which could have been obtained from an unaffiliated  third party. Abe J. Gustin,
Jr. personally  guaranteed a restaurant lease for a former franchisee in Dallas.
When the Company undertook the operation of this franchise  restaurant it agreed
to assume the lease  prospectively.  This decision was approved by a majority of
the disinterested  members of the Board of Directors.  Mr. Gustin remains liable
on his guarantee.  In the 1995 fiscal year,  the aggregate  payments made by the
Company on the lease were $96,000.

     Mr.  Gustin's  brother  and a  brother-in-law  own  two  of  the  Company's
franchisees, A.N.A., Inc., which operates 10 restaurants. Another brother-in-law
of Mr.  Gustin  owns a 50%  interest in  Apple-Bay  East,  Inc.,  another of the
Company's  franchisees  which  operates  two  restaurants.  The Company has also
entered into  development  agreements  for two  territories  with Apple Partners
Limited Partnership.  Ronald B. Reck's brother-in-law owns a 50% interest in the
corporate  general  partner of this limited  partnership.  The  development  and
franchise  agreements of A.N.A.,  Inc.,  Apple-Bay East, Inc. and Apple Partners
Limited  Partnership  are  standard  in form and  require  payment  of  standard
franchise, royalty, and advertising fees.

                                       22
<PAGE>


     In March 1995, the Company acquired Innovative  Restaurant  Concepts,  Inc.
and its affiliates ("IRC"). IRC owns and operates the Rio Bravo Cantina chain of
Mexican  restaurants and four other  specialty  restaurant  concepts.  Under the
terms of the agreement,  approximately  2,777,000 shares of the Company's Common
Stock or options to purchase such shares, subject to adjustment,  were exchanged
for all of the outstanding stock, stock options and partnership interests of IRC
and  approximately  $13,700,000  of IRC  indebtedness  was  assumed.  Raymond D.
Schoenbaum owned beneficially approximately 55% of IRC and was released from his
personal  guarantee of a portion of the IRC debt. As a part of the  acquisition,
Mr.  Schoenbaum  entered  into a  consulting  agreement  with the  Company.  The
consulting agreement, which had an initial term of one year, terminated in March
1996 and paid Mr.  Schoenbaum a fee of $165,000.  The agreement  also includes a
one year period after  termination  in which Mr.  Schoenbaum  is precluded  from
competing in the casual dining restaurant industry and from hiring any employees
of the Company.

     The Company  leases  certain  office space under an operating  lease from a
partnership  in which a director  of the  Company  holds a 37.5%  interest.  The
Company  paid  $84,000  under this lease in the 1995  fiscal  year.  The Company
believes that the terms of the lease reflect fair market value rentals which are
comparable to those which could have been obtained  from an  unaffiliated  third
party.

     Effective  March 1, 1995,  the Company  entered into a two-year  consulting
agreement  with Mr.  Kenneth  Hill to act as a  consultant  to the  Company  for
governmental  affairs and  restaurant  industry  relations.  This  agreement was
recently  extended  for a third year.  Mr. Hill was paid  $200,000 for the first
year of the agreement, and will be paid $150,000 for the second year and $75,000
for the third year. The agreement contains  nondisclosure,  noncompetition,  and
employee  nonsolicitation  clauses  and  also  provides  that all  concepts  and
discoveries  conceived  by Mr.  Hill alone or with others  become the  exclusive
property of the Company.  Mr. Hill has agreed to be nominated  for election as a
Director,  but has  informed the Company that he will resign from the Board upon
the termination of his extended  consulting  agreement or earlier if the Company
selects someone to fill his position on the Board of Directors.

                                  OTHER MATTERS

     The  Company  knows of no other  matters  to be  considered  at the  Annual
Meeting. However, if any other matters are properly presented at the meeting, it
is the  intention  of the  persons  named in the  accompanying  proxy to vote in
respect thereof in accordance with their best judgment.

     The Board of Directors  encourages  each  stockholder  to attend the Annual
Meeting.  Whether or not you plan to attend, you are urged to complete, sign and
return the enclosed proxy in the accompanying  envelope.  A prompt response will
greatly  facilitate  arrangements for the meeting,  and your cooperation will be
appreciated.   Stockholders  who  attend  the  meeting  may  vote  their  shares
personally even though they have sent in their proxies.


                                       By Order of the Board of Directors



                                       Robert T. Steinkamp, Secretary
                                       Applebee's International, Inc.
                                       4551 W. 107th Street, Suite 100
                                       Overland Park, Kansas  66207

Overland Park, Kansas
April 8, 1996


                                       23


                      THIS PROXY IS SOLICITED ON BEHALF OF
            THE BOARD OF DIRECTORS OF APPLEBEE'S INTERNATIONAL, INC.
                  ANNUAL MEETING OF STOCKHOLDERS, MAY 13, 1996

         The undersigned  hereby appoints each of Abe J. Gustin,  Jr. and Robert
T. Steinkamp the proxy and  attorney-in-fact  of the undersigned with full power
of  substitution  for and in the name of the  undersigned  to attend  the Annual
Meeting of Stockholders of Applebee's International, Inc., to be held at 4551 W.
107th Street,  Suite 100,  Overland Park,  Kansas 66207 on May 13, 1996 at 10:00
a.m., CDT, and any and all adjournments  thereof, and to vote thereat the number
of  shares  of  Common  Stock  of  Applebee's  International,  Inc.,  which  the
undersigned would be entitled to vote if then personally  present.  The Board of
Directors recommends votes FOR proposals I through III.

   I.    To elect  three  directors  to serve  until the 1999  Annual  Meeting
         of Stockholders or until their earlier resignation;
         Nominees:  Eric L. Hansen, Kenneth D. Hill and Raymond D. Schoenbaum; 

         [  ]  FOR all nominees listed above.
         [  ]  FOR all nominees listed above except____________________________.
         [  ]  WITHHOLD AUTHORITY to vote for all nominees listed above.

  II.    To amend the Company's 1995 Equity Incentive Plan to reduce the number
         of stock options to be granted each year to members of the Board of
         Directors.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

 III.    To  ratify  the  selection  of  Deloitte  & Touche  LLP as  independent
         auditors for the Company for the 1996 fiscal year.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

  IV.    To transact such other business as may properly come before the meeting
         or any adjournment or postponement thereof.




                                       1
<PAGE>




THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR PROPOSALS I THROUGH III.


                                 Signature _________________    Date __________

                                 Signature _________________    Date __________

                                 Sign  exactly  as  name  appears  hereon.  When
                                 shares are held by joint  tenants,  both should
                                 sign.  When  signing  as  attorney,   executor,
                                 administrator,  trustee or guardian,  give full
                                 title.  If a  corporation,  sign full corporate
                                 name by President or other authorized  officer.
                                 If a partnership,  sign in partnership  name by
                                 authorized partner.

                                 MARK,  DATE,  SIGN,  AND PROMPTLY  RETURN PROXY
                                 CARD IN ENCLOSED ENVELOPE.



                                       2




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