APPLEBEES INTERNATIONAL INC
10-Q, 1996-05-06
EATING PLACES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


(Mark One)
[ X ]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 1996
                               

                                       OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission File Number:    000-17962


                         Applebee's International, Inc.
               --------------------------------------------------
             (Exact name of registrant as specified in its charter)
                                                      

            Delaware                                   43-1461763
- -------------------------------            ------------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

          4551 W. 107th Street, Suite 100, Overland Park, Kansas 66207
 ------------------------------------------------------------------------------
              (Address of principal executive offices and zip code)

                                 (913) 967-4000
               --------------------------------------------------
              (Registrant's telephone number, including area code)
                                      


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes[X] No [ ]

The number of shares of the  registrant's  common stock  outstanding as of April
30, 1996 was 31,071,855.

                                       1
<PAGE>
                         APPLEBEE'S INTERNATIONAL, INC.
                                    FORM 10-Q
                       FISCAL QUARTER ENDED MARCH 31, 1996
                                      INDEX


                                                                            Page

PART I   FINANCIAL INFORMATION

Item 1.  Consolidated Financial Statements:

         Consolidated Balance Sheets as of March 31, 1996
            and December 31, 1995.......................................      3

         Consolidated Statements of Earnings for the 13 Weeks
            Ended March 31, 1996 and March 26, 1995.....................      4

         Consolidated Statement of Stockholders' Equity for the
            13 Weeks Ended March 31, 1996...............................      5

         Consolidated Statements of Cash Flows for the 13 Weeks
            Ended March 31, 1996 and March 26, 1995.....................      6

         Notes to Consolidated Financial Statements.....................      8

Item 2.  Management's Discussion and Analysis of
            Financial Condition and Results of Operations...............     11



PART II  OTHER INFORMATION

Item 1.  Legal Proceedings..............................................     18

Item 6.  Exhibits and Reports on Form 8-K...............................     18


Signatures .............................................................     19

Exhibit Index...........................................................     20


                                       2
<PAGE>
                 APPLEBEE'S INTERNATIONAL, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)
                (dollars in thousands, except per share amounts)

<TABLE>
<CAPTION>

                                                                                      March 31,        December 31,
                                                                                         1996              1995
                                                                                     -------------     --------------
                                     ASSETS
<S>                                                                                  <C>                <C>

Current assets:
     Cash and cash equivalents...................................................     $   20,091        $   30,188
     Short-term investments, at market value (amortized cost of $24,754 in 1996
        and $21,530 in 1995).....................................................         24,885            21,836
     Receivables (less allowance for bad debts of $717 in 1996 and $723 in 1995).         11,422             9,843
     Inventories.................................................................         10,038            10,036
     Prepaid and other current assets............................................          5,674             2,654
                                                                                     -------------     --------------
        Total current assets.....................................................         72,110            74,557
Property and equipment, net......................................................        165,622           159,832
Goodwill, net....................................................................         25,198            25,780
Franchise interest and rights, net...............................................          5,662             5,805
Deferred income taxes............................................................            200               719
Other assets.....................................................................          3,880             3,987
                                                                                     -------------     --------------
                                                                                      $  272,672        $  270,680
                                                                                     =============     ==============


                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Current portion of long-term debt...........................................     $      962        $      935
     Current portion of obligations under noncompetition and
        consulting agreement.....................................................            220               220
     Accounts payable............................................................         10,036            11,183
     Accrued expenses and other current liabilities..............................         19,786            22,635
     Accrued dividends...........................................................             --             1,861
     Accrued income taxes........................................................            743             1,641
                                                                                     -------------     --------------
        Total current liabilities................................................         31,747            38,475
                                                                                     -------------     --------------
Non-current liabilities:
     Long-term debt - less current portion.......................................         25,329            25,832
     Franchise deposits..........................................................          1,393             1,168
     Obligations under noncompetition and consulting agreement
        - less current portion...................................................            220               440
                                                                                     -------------     --------------
        Total non-current liabilities............................................         26,942            27,440
                                                                                     -------------     --------------
        Total liabilities........................................................         58,689            65,915
Minority interest in joint venture...............................................            829               772
Commitments and contingencies (Note 3)
Stockholders' equity:
     Preferred stock - par value $0.01 per share:  authorized - 1,000,000 shares;
        no shares issued.........................................................             --                --
     Common stock - par value $0.01 per share:  authorized - 125,000,000 shares;
        issued - 31,353,227 shares in 1996 and 31,298,517 shares in 1995.........            313               313
     Additional paid-in capital..................................................        148,944           148,081
     Retained earnings...........................................................         64,623            56,258
     Unrealized gain on short-term investments, net of income taxes..............            123               190
                                                                                     -------------     --------------
                                                                                         214,003           204,842
     Treasury stock - 281,772 shares in 1996 and 1995, at cost...................           (849)             (849)
                                                                                     -------------     --------------
        Total stockholders' equity...............................................        213,154           203,993
                                                                                     -------------     --------------
                                                                                      $  272,672        $  270,680
                                                                                     =============     ==============

                 See notes to consolidated financial statements.
</TABLE>

                                       3
<PAGE>
                 APPLEBEE'S INTERNATIONAL, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)
                    (in thousands, except per share amounts)

<TABLE>
<CAPTION>

                                                                      13 Weeks Ended
                                                              --------------------------------
                                                                March 31,         March 26,
                                                                  1996              1995
                                                              -------------     -------------
<S>                                                           <C>               <C>    
Revenues:
   Company restaurant sales................................       $82,640           $66,021
   Franchise income........................................        12,401             9,418
                                                              -------------     -------------
      Total operating revenues.............................        95,041            75,439
                                                              -------------     -------------
Cost of Company restaurant sales:
   Food and beverage.......................................        23,351            18,908
   Labor...................................................        26,859            21,068
   Direct and occupancy....................................        20,463            15,378
   Pre-opening expense.....................................           249               633
                                                              -------------     -------------
      Total cost of Company restaurant sales...............        70,922            55,987
                                                              -------------     -------------
General and administrative expenses........................        10,385             8,909
Merger costs...............................................          --               1,770
Amortization of intangible assets..........................           588               515
Loss on disposition of property and equipment..............           115                26
                                                              -------------     -------------
Operating earnings.........................................        13,031             8,232
                                                              -------------     -------------
Other income (expense):
   Investment income.......................................           801               237
   Interest expense........................................          (446)             (614)
   Other income............................................           105                82
                                                              -------------     -------------
      Total other income (expense).........................           460              (295)
                                                              -------------     -------------
Earnings before income taxes...............................        13,491             7,937
Income taxes...............................................         5,126             3,684
                                                              -------------     -------------
Net earnings...............................................      $  8,365          $  4,253
                                                              =============     =============

Net earnings per common share..............................     $    0.27         $    0.15
                                                              =============     =============

Weighted average shares outstanding........................        31,033            28,078





                 See notes to consolidated financial statements.

</TABLE>


                                       4
<PAGE>
                 APPLEBEE'S INTERNATIONAL, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
                                   (Unaudited)
                             (dollars in thousands)

<TABLE>
<CAPTION>

                                                                                       Unrealized
                                                                                          Gain
                                                             Additional                (Loss) on                    Total
                                         Common Stock          Paid-In     Retained    Short-Term    Treasury    Stockholders'
                                      Shares       Amount      Capital     Earnings    Investments     Stock       Equity
                                   ------------- ---------- ------------ ------------ ------------- ----------- --------------

<S>                                 <C>           <C>        <C>          <C>          <C>           <C>          <C>    

Balance, December 31, 1995........   31,298,517    $  313     $148,081    $ 56,258        $  190      $ (849)       $203,993

   Stock options exercised........       54,710     --             708        --            --          --               708
   Income tax benefit upon exercise  
     of stock options.............        --        --             155        --            --          --               155
   Unrealized loss on short-term
     investments, net of income
     taxes........................        --        --            --          --             (67)       --               (67)
   Net earnings...................        --        --            --         8,365          --          --             8,365
                                   ------------- ---------- ------------ ------------- ------------- ---------- ---------------

Balance, March 31, 1996...........   31,353,227    $  313     $148,944    $ 64,623        $  123      $ (849)       $213,154
                                   ============= ========== ============ ============= ============= ========== ===============






                 See notes to consolidated financial statements.

</TABLE>


                                       5
<PAGE>
                 APPLEBEE'S INTERNATIONAL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                             (dollars in thousands)

<TABLE>
<CAPTION>

                                                                        13 Weeks Ended
                                                                --------------------------------
                                                                  March 31,         March 26,
                                                                    1996              1995
                                                                -------------     --------------
<S>                                                              <C>               <C>    

CASH FLOWS FROM OPERATING ACTIVITIES:
   Net earnings.............................................     $   8,365         $   4,253
   Adjustments to reconcile net earnings to net
      cash provided by operating activities:
      Depreciation and amortization.........................         3,550             2,580
      Amortization of intangible assets.....................           588               515
      Deferred income tax provision (benefit)...............           233              (573)
      Loss on disposition of property and equipment.........           115                26
      Pro forma provision for income taxes..................            --                73
   Changes in assets and liabilities:
      Receivables...........................................          (629)              300
      Inventories...........................................            (2)           (1,189)
      Prepaid and other current assets......................        (2,694)              669
      Accounts payable......................................        (1,147)            1,789
      Accrued expenses and other current liabilities........        (2,745)           (1,660)
      Accrued income taxes..................................          (898)            2,994
      Franchise deposits....................................           225                62
      Other.................................................           123               389
                                                                -------------     --------------
      NET CASH PROVIDED BY
         OPERATING ACTIVITIES...............................         5,084            10,228
                                                                -------------     --------------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchases of short-term investments......................       (11,586)              --
   Maturities and sales of short-term investments...........         8,362               100
   Purchases of property and equipment......................       (10,316)           (8,039)
                                                                -------------     --------------
      NET CASH USED BY INVESTING ACTIVITIES.................       (13,540)           (7,939)
                                                                -------------     --------------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Dividends paid...........................................        (1,861)           (1,269)
   Issuance of common stock upon exercise of stock options..           708             2,419
   Income tax benefit upon exercise of stock options........           155               329
   Proceeds from issuance of notes payable..................          --               2,816
   Payments on notes payable................................          (480)           (3,122)
   Payments under noncompetition and consulting agreement...          (220)             (220)
   Minority interest in net earnings of joint venture.......            57                46
                                                                -------------     --------------
      NET CASH PROVIDED (USED) BY
         FINANCING ACTIVITIES...............................        (1,641)              999
                                                                -------------     --------------
NET INCREASE (DECREASE) IN CASH AND
   CASH EQUIVALENTS.........................................       (10,097)            3,288
CASH AND CASH EQUIVALENTS, beginning of period..............        30,188             9,634
                                                                -------------     --------------
CASH AND CASH EQUIVALENTS, end of period....................     $  20,091         $  12,922
                                                                =============     ==============


                 See notes to consolidated financial statements.
</TABLE>


                                       6
<PAGE>

                 APPLEBEE'S INTERNATIONAL, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF CASH FLOWS - (Continued)
                                   (Unaudited)
                             (dollars in thousands)

<TABLE>
<CAPTION>

                                                                         13 Weeks Ended
                                                                -----------------------------------
                                                                   March 31,         March 26,
                                                                     1996              1995
                                                                ---------------   ----------------
<S>                                                              <C>               <C>    

SUPPLEMENTAL DISCLOSURES OF CASH
     FLOW INFORMATION:
     Cash paid during the 13 week period for:
       Income taxes.......................................        $    5,630        $      885
                                                                ===============   ================
       Interest...........................................        $      188        $      563
                                                                ===============   ================
</TABLE>


DISCLOSURE OF ACCOUNTING POLICY:

For purposes of the consolidated statements of cash flows, the Company considers
all highly liquid investments  purchased with a maturity of three months or less
to be cash equivalents.








                 See notes to consolidated financial statements.



                                       7
<PAGE>

                 APPLEBEE'S INTERNATIONAL, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

1.    Basis of Presentation

The  consolidated  financial  statements of Applebee's  International,  Inc. and
subsidiaries  (the  "Company")  included  in this Form  10-Q have been  prepared
without audit (except that the balance sheet information as of December 31, 1995
has been derived from consolidated  financial  statements which were audited) in
accordance  with the  rules  and  regulations  of the  Securities  and  Exchange
Commission.  Although  certain  information  and footnote  disclosures  normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles have been condensed or omitted, the Company believes that
the disclosures  are adequate to make the information  presented not misleading.
The accompanying consolidated financial statements should be read in conjunction
with  the  audited  financial  statements  and  notes  thereto  included  in the
Company's  Annual  Report on Form 10-K for the fiscal  year ended  December  31,
1995.

The Company believes that all  adjustments,  consisting only of normal recurring
adjustments,  necessary  for a fair  presentation  of the results of the interim
periods  presented  have been made.  The results of  operations  for the interim
periods  presented are not necessarily  indicative of the results to be expected
for the full year.

2.    Acquisitions

IRC Merger:  On March 23, 1995, a wholly-owned  subsidiary of the Company merged
with and into Innovative Restaurant Concepts,  Inc. ("IRC"),  referred to herein
as the "IRC  Merger."  Immediately  prior to the IRC  Merger,  IRC's  affiliated
limited  partnerships,  Cobb/Gwinnett  Rio, Ltd.,  Rio Real Estate,  L.P. and CG
Restaurant Partners,  Ltd., were liquidated,  and contemporaneously with the IRC
Merger,  the Company  acquired  the  interests  of the  limited  partners in the
distributed  assets of these  partnerships.  As a result of the IRC Merger,  IRC
became a  wholly-owned  subsidiary  of the  Company.  A total  of  approximately
2,630,000  shares of the Company's  newly-issued  common stock was issued to the
shareholders  and limited  partners of IRC,  including IRC shares issued in 1995
upon the exercise of IRC stock  options  prior to the IRC Merger.  IRC employees
also exchanged  pre-existing stock options for options to purchase approximately
147,000 shares of the Company's  common stock. In addition,  the Company assumed
approximately $13,700,000 of IRC indebtedness, of which $1,270,000 was repaid at
closing and the remainder was repaid during 1995. At the time of the IRC Merger,
IRC  operated 17  restaurants,  13 of which were Rio Bravo  Cantinas,  a Mexican
restaurant concept, and four were other specialty restaurants.

The IRC Merger was accounted for as a pooling of interests and accordingly,  the
accompanying   consolidated   financial  statements  include  the  accounts  and
operations of the merged entities for all periods  presented.  All share amounts
reflect  the total  number of shares  issued in the IRC Merger  for all  periods
presented.  Combined  and  separate  results of the  Company  and IRC during the
period preceding the IRC Merger were as follows (amounts in thousands):




                                       8
<PAGE>
<TABLE>
<CAPTION>
                                                        Pro Forma     Pro Forma
                              Company        IRC       Adjustments    Combined
                            -----------  -----------  -------------  -----------
<S>                          <C>          <C>          <C>            <C>

13 Weeks Ended
March 26, 1995:
   Net sales..........       $  52,199    $  13,822    $       --     $  66,021
   Net earnings.......       $   5,519    $     577    $   (1,843)    $   4,253

</TABLE>


Adjustments have been made to eliminate the impact of intercompany  balances and
to record  provisions for pro forma income taxes for certain  affiliates of IRC.
Merger costs of $1,770,000 relating to the IRC Merger were expensed in the first
quarter  of 1995.  Merger  costs  include  investment  banking  fees,  legal and
accounting fees, and other merger related expenses. The impact of these costs on
pro forma net  earnings per common  share was  approximately  $0.06 in the first
quarter of 1995.

Other  restaurant  acquisitions:  On April 3, 1995,  the  Company  acquired  the
operations of five franchise restaurants and the related furniture and fixtures,
certain land and  leasehold  improvements  and rights to future  development  of
restaurants  for a total  purchase  price of  $9,682,000.  The  acquisition  was
accounted  for as a  purchase,  and  accordingly,  the  purchase  price has been
allocated to the fair value of net assets acquired and resulted in an allocation
to goodwill of $6,432,000. In connection with this acquisition, the Company also
recorded  capitalized  leases of  $2,608,000.  The results of operations of such
restaurants  have  been  included  in  the  consolidated   financial  statements
subsequent to the date of acquisition. Results of operations of such restaurants
prior to  acquisition  were not material in relation to the Company's  operating
results for the periods shown.

3.    Commitments and Contingencies

Litigation,  claims and  disputes:  As of March 31, 1996,  the Company was using
assets owned by a former  franchisee in the operation of one restaurant  under a
purchase rights agreement which required the Company to make certain payments to
the  franchisee's  lender.  In 1991, a dispute  arose between the lender and the
Company  over the  amount of the  payments  due the  lender.  Based  upon a then
current  independent  appraisal,  the Company  offered to settle the dispute and
purchase the assets for  $1,000,000 in 1991.  The lender  rejected the Company's
offer and claimed that the Company had guaranteed the entire  $2,400,000 debt of
the franchisee.  In November 1992, the lender was declared insolvent by the FDIC
and has since been  liquidated.  The Company was  contacted by the FDIC,  and in
1993,  the Company  offered to settle the issue and  purchase  the assets at the
three  restaurants  then being operated for $182,000.  The Company closed one of
the three  restaurants  in 1994 and  lowered its offer to $120,000 to settle the
issue and purchase the assets at the two then  remaining  restaurants.  The FDIC
declined the Company's offer,  indicating instead its preliminary  position that
the Company should pay the entire debt of the franchisee. The Company closed one
of the two remaining restaurants in February 1996, and does not currently intend
to make an  additional  settlement  offer to the  FDIC.  In the  event  that the
Company  were to pay an amount  determined  to be in  excess of the fair  market
value of the  assets,  the  Company  will  recognize  a loss at the time of such
payment.

In addition,  the Company is involved in various  legal  actions  arising in the
normal  course of business.  While the  resolution of any of such actions or the
matter  described  above  may have an impact on the  financial  results  for the
period  in  which  it is  resolved,  the  Company  believes  that  the  ultimate
disposition of these matters will not, in the aggregate, have a material adverse
effect upon its business or consolidated financial position.


                                       9
<PAGE>

Franchise  financing:  The  Company  entered  into an  agreement  in 1992 with a
financing   source  to  provide  up  to  $75,000,000  of  financing  to  Company
franchisees  to fund  development  of new  franchise  restaurants.  The  Company
provided a limited  guaranty of loans made under the  agreement.  The  Company's
maximum recourse  obligation of 10% of the amount funded is reduced beginning in
the second year of each long-term loan and thereafter  decreases ratably to zero
after  the  seventh  year  of  each  loan.  At  March  31,  1996,  approximately
$46,779,000 had been funded through this financing  source.  The Company has not
been  apprised  of any  defaults  under  this  agreement  by  franchisees.  This
agreement  expired on December 31, 1994 and was not renewed,  although some loan
commitments as of the termination  date were thereafter  funded through December
31, 1995.

Severance  agreements:  The Company has severance and employment agreements with
certain  officers  providing for severance  payments to be made in the event the
employee resigns or is terminated  related to a change in control (as defined in
the  agreements).  If the severance  payments had been due as of March 31, 1996,
the Company would have been required to make payments aggregating  approximately
$5,400,000.  In addition,  the Company has severance and  employment  agreements
with certain officers which contain severance provisions not related to a change
in  control,  and such  provisions  would have  required  aggregate  payments of
approximately  $4,400,000 if such  officers had been  terminated as of March 31,
1996.



                                       10
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations


General

The  Company's  revenues  are  generated  from  two  primary  sources:   Company
restaurant  sales (food and beverage sales) and franchise  income  consisting of
franchise  restaurant  royalties  (generally 4% of each  franchise  restaurant's
monthly gross sales) and franchise fees (which  typically  range from $30,000 to
$35,000 for each Applebee's restaurant opened).  Beverage sales include sales of
alcoholic beverages,  while non-alcoholic  beverages are included in food sales.
Certain  expenses (food and beverage,  labor,  direct and occupancy  costs,  and
pre-opening expenses) relate directly to Company restaurants, and other expenses
(general and  administrative  and amortization  expenses) relate to both Company
restaurants and franchise operations.

The Company operates on a 52 or 53 week fiscal year ending on the last Sunday in
December.  The Company's fiscal quarters ended March 31, 1996 and March 26, 1995
each contained 13 weeks, and are referred to hereafter as the "1996 quarter" and
the "1995 quarter", respectively.

On March 23, 1995, a wholly-owned subsidiary of the Company merged with and into
Innovative  Restaurant  Concepts,  Inc. ("IRC"),  referred to herein as the "IRC
Merger." As a result of the IRC Merger, IRC became a wholly-owned  subsidiary of
the Company.  The IRC Merger was  accounted  for as a pooling of interests  and,
accordingly,  the accompanying  consolidated  financial  statements  include the
accounts and operations of the merged entities for all periods presented. At the
time of the IRC Merger,  IRC  operated 17  restaurants,  including  13 Rio Bravo
Cantina restaurants, and four other specialty restaurants, comprised of Ray's on
the River, two Green Hills Grille restaurants, and the Rio Bravo Grill.

On April 3,  1995,  the  Company  acquired  the  operations  and  assets of five
franchise restaurants in the Philadelphia  metropolitan area, referred to herein
as the "Philadelphia  Acquisition."  The Philadelphia  Acquisition was accounted
for  as  a  purchase  and,  accordingly,  the  results  of  operations  of  such
restaurants  have  been  reflected  in  the  consolidated  financial  statements
subsequent to the date of acquisition.




                                       11
<PAGE>

Results of Operations

The following table sets forth, for the periods indicated,  information  derived
from the Company's consolidated statements of earnings expressed as a percentage
of total operating revenues,  except where otherwise noted.  Percentages may not
add due to rounding.

<TABLE>
<CAPTION>

                                                                          13 Weeks Ended
                                                                 ---------------------------------
                                                                    March 31,         March 26,
                                                                      1996              1995
                                                                 ---------------   ---------------
<S>                                                               <C>               <C>  
Revenues:
   Company restaurant sales....................................       87.0%             87.5%
   Franchise income............................................       13.0              12.5
                                                                 ---------------   ---------------
      Total operating revenues.................................      100.0%            100.0%
                                                                 ===============   ===============
Cost of sales (as a percentage of Company restaurant sales):
   Food and beverage...........................................       28.3%             28.6%
   Labor.......................................................       32.5              31.9
   Direct and occupancy........................................       24.8              23.3
   Pre-opening expense.........................................        0.3               1.0
                                                                 ---------------   ---------------
      Total cost of sales......................................       85.8%             84.8%
                                                                 ===============   ===============

General and administrative expenses............................       10.9%             11.8%
Merger costs...................................................       --                 2.3
Amortization of intangible assets..............................        0.6               0.7
Loss on disposition of property and equipment..................        0.1              --
                                                                 ---------------   ---------------
Operating earnings.............................................       13.7              10.9
                                                                 ---------------   ---------------
Other income (expense):
   Investment income...........................................        0.8               0.3
   Interest expense............................................       (0.5)             (0.8)
   Other income................................................        0.1               0.1
                                                                 ---------------   ---------------
      Total other income (expense).............................        0.5              (0.4)
                                                                 ---------------   ---------------
Earnings before income taxes...................................       14.2              10.5
Income taxes...................................................        5.4               4.9
                                                                 ---------------   ---------------
Net earnings...................................................        8.8%              5.6%
                                                                 ===============   ===============
</TABLE>



                                       12
<PAGE>


The following table sets forth certain unaudited financial information and other
restaurant  data relating to Company and franchise  restaurants,  as reported to
the Company by franchisees.

<TABLE>
<CAPTION>

                                                            13 Weeks Ended
                                                      --------------------------
                                                        March 31,     March 26,
                                                          1996          1995
                                                      ------------  ------------
<S>                                                    <C>           <C>    
Number of restaurant openings:
   Applebee's:
      Company owned or operated...................            3             8
      Franchise...................................           33            22
                                                      ------------  ------------
      Total Applebee's............................           36            30
   Rio Bravo Cantinas.............................         --               1
Restaurants open (end of period):
   Applebee's:
      Company owned or operated(1)................          130           105
      Franchise...................................          569           430
                                                      ------------  ------------
      Total Applebee's............................          699           535
   Rio Bravo Cantinas.............................           16            13
   Specialty restaurants .........................            4             4
                                                      ------------  ------------
   Total..........................................          719           552
                                                      ============  ============
Weighted average weekly sales per restaurant:
   Applebee's:
      Company owned or operated(1)................      $39,547       $40,290
      Franchise...................................      $40,016       $41,639
      Total Applebee's............................      $39,927       $41,376
   Rio Bravo Cantinas(2)..........................      $65,724       $64,851
Change in comparable restaurant sales(3):
   Applebee's:
      Company owned or operated(1)................       (0.4)%          3.7%
      Franchise...................................       (1.4)%          2.2%
      Total Applebee's............................       (1.2)%          2.6%
   Rio Bravo Cantinas.............................        2.5 %          1.1%

<FN>

- --------
     (1)  Company  owned or operated data  includes  certain  Texas  restaurants
          operated by the Company under a management  agreement  since July 1990
          (two at the end of the  1995  quarter  and one at the end of the  1996
          quarter).
     (2)  Excludes one restaurant which is open for dinner only.
     (3)  When computing  comparable  restaurant sales,  restaurants open for at
          least 18 months are compared from period to period.
</FN>
</TABLE>


                                       13
<PAGE>

Company  Restaurant  Sales.  Company  restaurant  sales  for the  1996  and 1995
quarters were as follows (in thousands):

<TABLE>
<CAPTION>
                                                13 Weeks Ended
                                       ----------------------------------
                                        March 31,   March 26,   Increase
                                          1996        1995     (Decrease)
                                       ----------  ----------  ----------
<S>                                    <C>         <C>         <C>   

Applebee's........................      $ 65,864    $ 52,199    $ 13,665
Rio Bravo Cantinas................        13,396      10,385       3,011
Specialty restaurants.............         3,380       3,437         (57)
                                       ----------  ----------  ----------
Total.............................      $ 82,640    $ 66,021    $ 16,619
                                       ==========  ==========  ==========

</TABLE>

Overall Company  restaurant  sales increased 25% in the 1996 quarter.  Sales for
Company  owned  Applebee's  restaurants  increased  26% in the 1996  quarter due
primarily to Company  restaurant  openings and sales from the five  Philadelphia
restaurants  acquired  in April  1995.  The  increase in sales for the Rio Bravo
Cantina  restaurants  resulted primarily from Company restaurant openings and an
increase in comparable restaurant sales. The decrease in sales for the specialty
restaurants  was due  primarily to the  remodeling of one  restaurant  which was
closed for eight days in the 1996 quarter.

Comparable restaurant sales at Company owned or operated Applebee's restaurants,
which were  negatively  impacted by the extremely  harsh winter weather in early
1996,  decreased  by 0.4% in the 1996  quarter.  The  Company  does  not  expect
significant  comparable restaurant sales increases and may experience comparable
restaurant sales decreases for the remainder of the 1996 fiscal year for Company
owned  Applebee's  restaurants,  as many of its  restaurants  operate near sales
capacity. In addition,  certain markets have experienced increased  competition,
and the Company  will  increase its  advertising  spending,  as a percentage  of
sales, in 1996. 

Weighted   average  weekly  sales  at  Company  owned  or  operated   Applebee's
restaurants  declined  from  $40,290 in the 1995  quarter to $39,547 in the 1996
quarter.  This  decrease  was  due in  part  to the  weather  and in part to the
inclusion in the 1995 quarter of the week between  Christmas and New Year's Day,
which is  historically  one of the highest  sales volume weeks of the year.  The
1996 quarter began on January 1, 1996.  Weighted average weekly sales at Company
owned Applebee's  restaurants  continue to be adversely affected by the southern
California market where weighted average weekly sales were approximately $26,400
in the 1995  quarter  and  $27,600 in the 1996  quarter.  When  entering  highly
competitive  new  markets,   or  territories  where  the  Company  has  not  yet
established a market  presence,  sales levels and profit margins are expected to
be lower than in markets where the Company has a concentration of restaurants or
has established customer awareness.

Comparable  restaurant sales for the Rio Bravo Cantina restaurants  increased by
2.5% in the 1996  quarter,  and weighted  average  weekly sales  (excluding  one
restaurant  that is open for dinner  only)  increased  from  $64,851 in the 1995
quarter to $65,724 in the 1996 quarter.

Franchise Income.  Franchise income increased  $2,983,000 (32%), from $9,418,000
in the 1995 quarter to  $12,401,000  in the 1996 quarter.  This increase was due
primarily to the increased number of franchise  restaurants operating during the
1996  quarter  as  compared  to the 1995  quarter.  The  remaining  increase  in
franchise income was due to an increase in franchise fees of $420,000  resulting
from an increase in the number of franchise  restaurant  openings from 22 in the
1995 quarter to 33 in the 1996 quarter.  Such increases were partially offset by
decreases in franchise  restaurant  weighted  average  weekly sales of 3.9%, and
comparable  franchise restaurant sales of 1.4% in the 1996 quarter due primarily
to the factors discussed above for Company owned Applebee's restaurants.


                                       14
<PAGE>

Cost of Company  Restaurant  Sales. Food and beverage costs decreased from 28.6%
in the  1995  quarter  to 28.3% in the 1996  quarter  primarily  as a result  of
operational  improvements,  purchasing efficiencies resulting from the Company's
rapid growth and early payment  discounts.  Beverage  sales,  as a percentage of
Company  restaurant  sales,  declined to 18.7% in the 1996 quarter from 19.5% in
the 1995 quarter which had a negative impact on overall food and beverage costs.
Management  believes that the reduction in beverage  sales is due in part to the
continuation  of the overall  trend toward  increased  awareness of  responsible
alcohol consumption.

Labor  costs  increased  from  31.9%  in the 1995  quarter  to 32.5% in the 1996
quarter due  primarily to higher  management  costs.  The increase in management
costs as well as a slight increase in hourly labor costs were due in part to the
lower  sales  resulting  from the  harsh  weather  experienced  during  the 1996
quarter.  Such  increases  were  partially  offset by an  overall  reduction  in
workers'  compensation  costs due to  favorable  historical  claims  experience.
Overall labor costs continue to be adversely affected by the lower sales volumes
in the southern California market.

Direct and occupancy  costs increased from 23.3% in the 1995 quarter to 24.8% in
the  1996  quarter  due  primarily  to  higher  levels  of  planned  advertising
expenditures and an increase in depreciation  expense.  The southern  California
market continues to have a negative impact on overall direct and occupancy costs
due to the  absorption of such  expenses,  which are primarily  fixed in nature,
over a lower average weekly sales base in that market.

General  and  Administrative  Expenses.   General  and  administrative  expenses
decreased  in the 1996  quarter  to 10.9% from  11.8% in the 1995  quarter,  due
primarily to the absorption of general and administrative expenses over a larger
revenue base. General and administrative expenses increased by $1,476,000 during
the 1996  quarter  compared to the 1995  quarter due  primarily  to the costs of
additional  personnel  associated  with the  Company's  development  efforts and
system-wide   expansion,   including   costs  related  to  the  franchising  and
development of the Rio Bravo Cantina concept.

Merger  Costs.  The Company  incurred  merger  costs of  $1,770,000  in the 1995
quarter  relating to the IRC Merger.  The impact of these costs on net  earnings
per common share was approximately $0.06 in the 1995 quarter.

Investment  Income.  Investment income increased in the 1996 quarter compared to
the 1995 quarter primarily as a result of increases in cash and cash equivalents
and short-term  investments  resulting from the proceeds of the Company's  stock
offering in July 1995.

Interest Expense. Interest expense decreased in the 1996 quarter compared to the
1995  quarter  primarily  as a result of a decrease in  interest  related to the
revolving  credit  facility  incurred  in the 1995  quarter  and a  decrease  in
long-term  debt  resulting from the payoff in August 1995 of the debt assumed in
connection with the IRC Merger.

Income Taxes.  The effective income tax rate, as a percentage of earnings before
income  taxes,  was  38.0% in the  1996  quarter  compared  to 46.4% in the 1995
quarter.  Such  rates  reflect  the pro  forma  provision  for  income  taxes at
statutory rates for certain affiliates of IRC in the 1995 quarter.  The combined
earnings of IRC included earnings of limited partnerships which were not taxable
entities  for  federal  and state  income  tax  purposes.  The  decrease  in the
Company's  overall  effective  tax rate is due to the  non-deductibility  of the
merger costs incurred relating to IRC in the 1995 quarter. Excluding such merger
costs, the effective income tax rate was also 38.0% in the 1995 quarter.


                                       15
<PAGE>

Liquidity and Capital Resources

The Company's need for capital resources  historically has resulted from and for
the foreseeable  future is expected to relate  primarily to the construction and
acquisition  of  restaurants.  Such  capital has been  provided by public  stock
offerings,  debt  financing,  and ongoing  Company  operations,  including  cash
generated from Company and franchise  operations,  credit from trade  suppliers,
real  estate  lease   financing,   and  landlord   contributions   to  leasehold
improvements. The Company has also used its common stock as consideration in the
acquisition of restaurants.  In addition, the Company assumed debt or issued new
debt in connection with certain mergers and acquisitions.

Capital  expenditures  were  $61,581,000  in fiscal  year 1995  (which  includes
$9,682,000  related to the  Philadelphia  Acquisition).  The  Company  presently
anticipates capital  expenditures of between $75,000,000 and $80,000,000 in 1996
primarily for the development of new restaurants,  refurbishments of and capital
replacements for existing  restaurants,  and enhancements to information systems
for the  Company's  restaurants  and  corporate  office.  The Company  currently
expects  to open  approximately  30  Applebee's  restaurants  and five Rio Bravo
Cantina restaurants in 1996. In addition,  during 1996 the Company will increase
capital spending for refurbishing and remodeling of certain  restaurants and for
further   enhancements  to  the  Company's   information   systems  and  related
technology.  The amount of actual capital  expenditures  will be dependent upon,
among other things,  the  proportion  of leased  versus owned  properties as the
Company  expects to continue to purchase a significant  portion of its sites. In
addition, if the Company opens more restaurants than it currently anticipates or
acquires  additional   restaurants,   its  capital  requirements  will  increase
accordingly.

The  Company  has certain  debt  agreements  containing  various  covenants  and
restrictions which, among other things,  require the maintenance of a stipulated
fixed charge coverage ratio and minimum  consolidated net worth, as defined, and
also limit  additional  indebtedness  in excess of specified  amounts.  The debt
agreements  also  restrict  the amount of retained  earnings  available  for the
payment  of cash  dividends.  At March  31,  1996,  retained  earnings  were not
restricted  for the  payment  of cash  dividends.  The  Company  has been and is
currently in compliance with the covenants of all of its debt agreements.

The  Company  believes  that the  proceeds  of its 1995 stock  offering,  liquid
assets, and cash generated from operations,  combined with borrowings  available
under its $20,000,000  revolving credit facility,  will provide sufficient funds
for its capital  requirements for the foreseeable  future. As of March 31, 1996,
the Company held liquid assets totaling $44,976,000, consisting of cash and cash
equivalents ($20,091,000) and short-term investments  ($24,885,000).  No amounts
were outstanding under the revolving credit facility;  however,  standby letters
of credit issued under the facility  totaling  $387,000 were  outstanding  as of
March 31, 1996.


                                       16
<PAGE>

Inflation

Substantial increases in costs and expenses,  particularly food, supplies, labor
and  operating  expenses  could  have a  significant  impact  on  the  Company's
operating  results to the extent that such  increases  cannot be passed along to
customers.  The Company does not believe that inflation has materially  affected
its operating results during the past three years.

A majority of the  Company's  employees are paid hourly rates related to federal
and state  minimum  wage laws and  various  laws that allow for  credits to that
wage. An increase in the minimum wage has been recently  proposed by the Federal
government and is also being  discussed by various state  governments.  Although
the  Company  has been  able to and  will  continue  to  attempt  to pass  along
increases in costs through food and beverage  price  increases,  there can be no
assurance  that  all such  increases  can be  reflected  in its  prices  or that
increased  prices will be absorbed by  customers  without  diminishing,  to some
degree, customer spending at its restaurants.



                                       17
<PAGE>



                           PART II. OTHER INFORMATION

Item 1.     Legal Proceedings

As of March 31, 1996, the Company was using assets owned by a former  franchisee
in the operation of two  restaurants  under a purchase  rights  agreement  which
required the Company to make certain  payments to the  franchisee's  lender.  In
1991, a dispute  arose between the lender and the Company over the amount of the
payments due the lender.  Based upon a then current independent  appraisal,  the
Company  offered to settle the dispute and purchase the assets for $1,000,000 in
1991. The lender  rejected the Company's  offer and claimed that the Company had
guaranteed the entire  $2,400,000 debt of the franchisee.  In November 1992, the
lender was  declared  insolvent by the FDIC and has since been  liquidated.  The
Company was contacted by the FDIC,  and in 1993,  the Company  offered to settle
the issue and purchase the assets at the three  restaurants  then being operated
for  $182,000.  The  Company  closed  one of the three  restaurants  in 1994 and
lowered its offer to $120,000 to settle the issue and purchase the assets at the
two  then  remaining  restaurants.   The  FDIC  declined  the  Company's  offer,
indicating  instead its  preliminary  position  that the Company  should pay the
entire  debt of the  franchisee.  The  Company  closed one of the two  remaining
restaurants  in  February  1996,  and  does  not  currently  intend  to  make an
additional  settlement  offer to the FDIC. In the event that the Company were to
pay an amount determined to be in excess of the fair market value of the assets,
the Company will recognize a loss at the time of such payment.

In addition,  the Company is involved in various  legal  actions  arising in the
normal  course of business.  While the  resolution of any of such actions or the
matter  described  above  may have an impact on the  financial  results  for the
period  in  which  it is  resolved,  the  Company  believes  that  the  ultimate
disposition of these matters will not, in the aggregate, have a material adverse
effect upon its business or consolidated financial position.


Item 6.   Exhibits and Reports on Form 8-K

     (a)  The Exhibits  listed on the  accompanying  Exhibit  Index are filed as
          part of this report.

     (b)  The  Company  did not file any  reports on Form 8-K during the quarter
          ended March 31, 1996.




                                       18
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                        APPLEBEE'S INTERNATIONAL, INC.
                                        (Registrant)


Date:    May 6, 1996                    By:  /s/    Abe J. Gustin, Jr.
         -----------------------             --------------------------
                                             Abe J. Gustin, Jr.
                                             Chairman, President and
                                                Chief Executive Officer

Date:    May 6, 1996                    By:  /s/    George D. Shadid
         -----------------------             ------------------------
                                             George D. Shadid
                                             Executive Vice President and
                                                Chief Financial Officer
                                                (principal financial officer)

Date:    May 6, 1996                    By:  /s/    David R. Smith
         -----------------------             ----------------------
                                             David R. Smith
                                             Vice President and Controller
                                                (principal accounting officer)



                                       19
<PAGE>


                         APPLEBEE'S INTERNATIONAL, INC.
                                  EXHIBIT INDEX



Exhibit
 Number                          Description of Exhibit
- -------- -----------------------------------------------------------------------
   10.1  Employment Agreement with Abe J. Gustin, Jr., dated January 1, 1996.

   10.2  Amended Consulting Agreement with Kenneth D. Hill dated March 1, 1996.

     27  Financial Data Schedule.


                                       20



                               ABE J. GUSTIN, JR.
                              EMPLOYMENT AGREEMENT


     This  Employment  Agreement  is made as of January 1, 1996,  by and between
Applebee's  International,  Inc., a Delaware corporation (the "Company") and Abe
J. Gustin, Jr. (the "Executive").

     WHEREAS,  the Company believes it to be in its best interest to provide for
continuity  of  management  and to provide  protection  for its  valuable  trade
secrets and confidential information; and

     WHEREAS,  the Company  desires to employ the Executive and the Executive is
willing to render his services to the Company on the terms and  conditions  with
respect to such employment hereinafter set forth.

     NOW,  THEREFORE,  in  consideration  of premises  and the mutual  terms and
conditions hereof, the Company and the Executive hereby agree as follows:

     1.  Employment.  The Company hereby employs the Executive and the Executive
hereby  accepts  employment  with the  Company  upon the  terms  and  conditions
hereinafter set forth.

     2. Exclusive  Services.  The Executive  shall devote all necessary  working
time,  ability and  attention to the business of the Company  during the term of
this  Agreement  and shall not,  directly  or  indirectly,  render any  material
services to any business,  corporation, or organization whether for compensation
or  otherwise,  without the prior  knowledge  of the Board of  Directors  of the
Company (hereinafter referred to as the "Board").

     3. Duties.  The  Executive is hereby  employed as Chairman of the Board and
Chief  Executive  Officer of the  Company and shall  render his  services at the
principal  business offices of the Company,  as such may be located from time to
time, unless otherwise agreed between the Board and the Executive. The Executive
shall have  authority  and shall  perform  such duties as are  specified  by the
bylaws of the  Company for the office of  Chairman;  subject,  however,  to such
limitations, instructions, directions, and control as the Board may specify from
time to time in its sole discretion.

     4. Term. This Agreement shall have a term of two (2) years commencing as of
January 1, 1996 and is subject to earlier  termination as hereinafter  provided.
<PAGE>

     5.  Compensation.  As  compensation  for his services  rendered  under this
Agreement, the Executive shall be entitled to receive the following:

          a. Base Salary. The executive shall initially be paid a base salary of
     $465,000.00 per year,  payable in equal bi-weekly  installments on the 15th
     and the  final  days of  each  month  during  the  term of this  Agreement,
     prorated for any partial  employment month. Such salary ("Base Salary") may
     be increased by the Board in its sole discretion.

          b.  Additional   Compensation.   The  Executive  shall  be  paid  such
     additional compensation and bonuses, as may be determined and authorized in
     the sole discretion of the Board.

     6. Benefits.  In addition to the  compensation  to be paid to the Executive
pursuant  to  Paragraph 5 hereof,  the  Executive  shall  further be entitled to
receive the following:

          a. Participation in Employee Plans. The Executive shall be entitled to
     participate in any health, disability,  group term life insurance plan, any
     pension,  retirement or profit sharing plan,  any executive  bonus plan, or
     any other fringe benefits which may be extended generally from time to time
     to  employees of the Company at the level of  Executive  Vice  President or
     above.

          b. Disability Salary  Continuation.  If the Executive becomes disabled
     during the term of this  Agreement,  the Company shall  continue to pay the
     Executive  his Base Salary  during the first ninety (90) day period of such
     disability  and shall  continue  to pay the  Executive,  but at the rate of
     fifty  percent  (50%) of his Base  Salary,  for  nine  (9)  months  of such
     disability.  "Disability" as used herein shall mean any physical, emotional
     or mental,  injury illness or incapacity,  other than death,  which renders
     the  Executive  unable to  perform  the duties  required  of him under this
     Agreement.  The existence of any disability shall be determined to exist in
     the sole discretion of the Board which shall not be unreasonably exercised.
     All payments under this Paragraph  shall cease upon the expiration or other
     termination of this Agreement or of the Executive's employment.

          c.  Vacation.  The  Executive  shall be  entitled  to five  (5)  weeks
     vacation  with full salary and benefits each year. No cash or other payment
     will be due,  however,  for unused vacation and vacation may not be carried
     over from any year to the next.

          d. Stock Options.  Executive shall be entitled to all stock options as
     approved by the Board of Directors and, for all such options  granted after
     the date hereof,  Executive  shall have a minimum of one year from the date
     of termination of employment to exercise said options.  All options granted
     after the date  hereof  shall  fully  vest one (1) year  after  Executive's
     employment is terminated pursuant to Paragraph 13(b).

                                       2
<PAGE>

     7. Reimbursement of Expenses.  Subject to such rules and procedures as from
time to time are  specified  by the Company,  the Company  shall  reimburse  the
Executive  on a  monthly  basis for  reasonable  business  expenses  necessarily
incurred in the performance of his duties under this Agreement.

     8.  Confidentiality/Trade  Secrets.  The  Executive  acknowledges  that his
position  with the Company is one of the highest  trust and  confidence  both by
reason of his position and by reason of his access to and contact with the trade
secrets and  confidential and proprietary  business  information of the Company.
Both during the term of this Agreement and thereafter,  the Executive  covenants
and agrees as follows:

          a. he shall use his best  efforts and  exercise  utmost  diligence  to
     protect and safeguard the trade secrets and  confidential  and  proprietary
     information  of the Company,  including  but not limited to the identity of
     its customers and suppliers, its arrangements with customers and suppliers,
     and its technical and financial data, records, compilations of information,
     processes, recipes and specifications relating to its customers, suppliers,
     products and services;

          b. he shall not  disclose any of such trade  secrets and  confidential
     and proprietary information, except as may be required in the course of his
     employment with the Company or by law; and

          c. he shall not use,  directly or  indirectly,  for his own benefit or
     for the benefit of another,  any of such trade secrets and confidential and
     proprietary information.

     All files, records, documents, drawings, specifications,  memoranda, notes,
or other documents relating to the business of the Company,  whether prepared by
the Executive or otherwise  coming into his  possession,  shall be the exclusive
property of the Company and shall be  delivered  to the Company and not retained
by the Executive upon termination of his employment for any reason whatsoever or
at any other time upon request of the Board.

     9.  Discoveries.  The  Executive  covenants  and agrees  that he will fully
inform the  Company of and  disclose to the  Company  all  inventions,  designs,
improvements,  discoveries and processes ("Discoveries") which he has now or may
hereafter  have during his  employment  with the  Company  and which  pertain or
relate to the  business of the Company or to any  experimental  work,  products,
services  or  processes  of the  Company in  progress or planned for the future,
whether  conceived by the  Executive  alone or with  others,  and whether or not
conceived  during regular  working hours or in  conjunction  with the use of any
Company  assets.  All such  Discoveries  shall be the exclusive  property of the
Company whether or not patent or trademark  applications are filed thereon.  The
Executive shall assist the Company,  at any time during or after his employment,
in obtaining  patents on all such Discoveries  deemed  patentable by the Company
and shall execute all documents  and do all things  necessary to obtain  letters
patent, vest the Company with full and exclusive title thereto,  and protect the
same against  infringement by others.  If such assistance  takes place after his
employment  is terminated  the Executive  shall be paid by the Company at a rate
equal to fifty percent (50%) of his existing  salary at the date of  termination
for any time actually spent in rendering  such  assistance at the request of the
Company.

                                       3
<PAGE>

     10.  Non-Competition.  The Executive  covenants and agrees that, during the
period of his employment, he shall not, without the prior written consent of the
Board,  directly or indirectly,  as an employee,  employer,  consultant,  agent,
principal,  partner,  shareholder,  corporate officer,  director, or through any
other kind of ownership  (other than  ownership of  securities  of publicly held
corporations  of which the Executive owns less than five percent 5% of any class
of  outstanding  securities)  or  in  any  other  representative  or  individual
capacity, engage in or render any services to any business engaged in the casual
dining restaurant  industry,  or in any other segment of the restaurant industry
in which the Company or any subsidiary of the Company may become  involved after
the date hereof and prior to the date of termination of Executive's  employment.
For purposes of this Agreement "casual dining restaurant  industry"  consists of
"sit down"  restaurants  serving alcoholic  beverages,  with a per guest average
guest check of under $15.00 (adjusted upward each year to recognize Company menu
price  increases).  The Executive agrees that such covenant against  competition
shall  continue  for a period of twelve (12) months from the end of the month in
which the Executive's employment is terminated under Paragraphs 13(a) or (c) and
the Company shall pay to the Executive  each month during such twelve (12) month
period an amount equal to one-twelfth (1/12) of the base salary of the Executive
in effect at the time of such  termination.  In addition,  the Executive  agrees
that the Company shall have the right to extend the covenant against competition
for up to an additional twelve (12) months if the Company continues to make such
monthly  payments.  In the event the Executive's  employment is terminated under
Paragraph  13(b) the  noncompetition  covenant  shall last for  twenty-six  (26)
months  without any payment by the Company other than that required by Paragraph
13(b).

     11.  Nonsolicitation.  The  Executive  agrees that during the period of his
employment,  and  for so  long  thereafter  as the  noncompetition  covenant  in
Paragraph 10 remains in effect, he will not, either directly or indirectly,  for
himself or for any third  party,  solicit,  induce,  recruit,  or cause  another
person in the employ of the  Company to  terminate  his/her  employment  for the
purpose of  joining,  associating  or  becoming  employed  with any  business or
activity which is engaged in the casual dining restaurant  industry or any other
segment of the  restaurant  industry in which the  Company  may become  involved
after the date hereof and prior to the date of any  termination  of  employment.
The  Company  and the  Executive  specifically  acknowledge  and agree  that the
foregoing  covenants of the  Executive in Sections 10 and 11 are  reasonable  in
content and scope and are given by the Executive for adequate consideration.

                                       4
<PAGE>

     12.  Remedies for Breach of Covenants of the  Executive.  The covenants set
forth in  Paragraphs  8, 9, 10, and 11 of this  Agreement  shall  continue to be
binding upon the Executive,  notwithstanding  the  termination of his employment
upon with the Company for any reason whatsoever.  Such covenants shall be deemed
and construed as separate agreements independent of any other provisions of this
Agreement and any other  agreement  between the Company and the  Executive.  The
existence of any claim or cause of action by the Executive  against the Company,
whether  predicated  on this  Agreement  or  otherwise,  shall not  constitute a
defense to the  enforcement by the Company of any or all such  covenants.  It is
expressly  agreed that the remedy at law for the breach of any such  covenant is
inadequate and injunctive relief shall be available to prevent the breach or any
threatened breach thereof.

     13. Termination. This Agreement (other than Paragraphs 8, 10, and 11 hereof
which, except as provided in Paragraph 14, shall survive any termination hereof)
may be terminated as follows:

          a. By the Executive. The Executive may terminate this Agreement at any
     time  during the term of this  Agreement  by giving  six (6)  months  prior
     notice of termination to the Board.

          b. By the  Company  Without  Cause.  The  Board,  without  cause,  may
     terminate this Agreement at any time during the term of this Agreement upon
     thirty (30) days prior written  notice to the  Executive.  In the case of a
     termination  under  this  subparagraph,  this  Company  shall  pay  to  the
     Executive each month for a period of twenty-six (26) months  beginning with
     the month immediately after the effective date of the termination an amount
     equal to  one-twelfth  (1/12) of his total cash  compensation  (salary  and
     bonus)  attributable to the fiscal year  immediately  preceding the year in
     which the termination becomes effective.

          c. By the  Company  With Cause.  The Board may,  upon  written  notice
     effective immediately, terminate this Agreement at any time during the term
     of this Agreement if any one or more of the following  conditions exist and
     thereafter  the  Company  shall  have no  obligation  to make any  payments
     hereunder  other than salary and  accrued  bonuses  for  services  rendered
     through the effective date of such termination;

               (1) If the  Executive  becomes  disabled as defined in  Paragraph
          6(c)  of this  Agreement  for a  period  of more  than  three  hundred
          sixty-five  (365)  consecutive  days;

               (2) If the  Executive  for reasons  other than  illness or injury
          absents  himself from his duties  without the consent of the Board for
          more than  thirty  (30)  consecutive  days,  other  than for  approved
          vacation or leave of absence;

               (3) If the Executive should die (effective on the date of death);

               (4) If the Executive should be convicted of a crime punishable by
          imprisonment; and

               (5)  If the  Executive  should  willfully  breach  or  habitually
          neglect  his  duties  which  he is  required  to  perform  under  this
          Agreement or otherwise fail to comply with the terms and conditions of
          this  Agreement  specifically  including,  but  not  limited  to,  the
          covenants set forth in Paragraphs 8, 9, 10 and 11 hereof, and fails to
          cure any such  breach or failure  within  ten (10) days after  written
          notice thereof given b the Company to the Executive.

                                       5
<PAGE>

     14.  Termination  After  Change  in  Control.  In the  event of a Change in
Control,  as defined below,  any termination of Executive's  employment with the
Company  within the twelve (12) month period  following  such Change in Control,
whether by Executive or by the Company and whether  with or without  cause,  the
following shall occur:

               a. The  provisions  of  Paragraph  10 and 11 shall  not apply and
          shall be void;

               b. On the tenth business day following the effective date of such
          termination,  the Executive shall receive (i) a lump sum payment equal
          to two and one-sixth (2 1/6) times his total cash compensation (salary
          and bonus)  attributable to the fiscal year immediately  preceding the
          year in which the termination  becomes effective,  and (ii) a lump sum
          payment  equal to all bonus  amounts  calculated  under the  Executive
          Bonus Plan for each prior  fiscal  quarter in the fiscal year in which
          the  termination  becomes  effective,  including the fiscal quarter in
          which the  termination  becomes  effective (so long as the termination
          becomes effective after the ninth week of such fiscal quarter); and

               c. The Executive  shall be entitled to  continuation  of coverage
          for twenty-six (26) months (beginning with the month subsequent to the
          effective  date  of  such  termination)  under  all  Company  paid  or
          partially paid health,  disability,  or group life insurance  plans or
          any retirement, pension, or profit sharing plans, in each case at such
          level as had been available to the Executive  immediately prior to the
          Change in Control; and

               d.  Any  unvested  portion  of  all  stock  options  held  by the
          Executive as of the day  immediately  preceding the effective  date of
          such termination  shall  immediately vest and become  exercisable and,
          for purposes of such options, such termination shall be deemed to be a
          termination by the Company not for cause.

                                       6
<PAGE>

     15.  Definitions Related to Change of Control.

          a. "Change of Control" means any one of the following:  (i) Continuing
     Directors no longer constitute at least 2/3 of the Board of Directors; (ii)
     any  person  or group of  persons  (as  defined  in Rule  13d-5  under  the
     Securities  Exchange Act of 1934 (the "Exchange  Act")),  together with its
     affiliates, become the beneficial owner (as defined in Rule 13d-3 under the
     Exchange Act),  directly or indirectly,  of thirty percent (30%) or more of
     the Company's then outstanding Common Stock or thirty percent (30%) or more
     of the combined voting power of the Company's then  outstanding  securities
     (calculated  in accordance  with Section  13(d)(3) or 14(d) of the Exchange
     Act)  entitled  generally  to  vote  for  the  election  of  the  Company's
     Directors;  (iii) the approval by the Company's  stockholders of the merger
     or  consolidation  of the Company with any other  corporation,  the sale of
     substantially  all of the  assets  of the  Company  or the  liquidation  or
     dissolution  of  the  Company,   unless,   in  the  case  of  a  merger  or
     consolidation, the then Continuing Directors in office immediately prior to
     such merger or  consolidation  will constitute at least 2/3 of the Board of
     Directors of the surviving  corporation of such merger or consolidation and
     any parent (as such term is defined in Rule 12b-2 under the Exchange Act of
     such corporation;  or (iv) at least 2/3 of the then Continuing Directors in
     office  immediately  prior to any other action  proposed to be taken by the
     Company's  stockholders  or by the Company's  Board of Directors  determine
     that such proposed action,  if taken,  would constitute a change of control
     of the Company and such action is taken.

          b.  "Continuing  Director"  means any  individual who either (i) was a
     member of the Company's Board of Directors on the date hereof,  or (ii) was
     designated (before initial election as a Director) as a Continuing Director
     by a majority of the then Continuing Directors.


                                       7
<PAGE>

     16.  Arbitration  of  Disputes.  Any  dispute  or claim  arising  out of or
relating to this  Agreement or any  termination  of the  Executive's  employment
shall be submitted for arbitration in the greater Kansas City  metropolitan area
in accordance with the then current Commercial Arbitration rules of the American
Arbitration  Association.  The  judgment and any award  rendered  therein may be
appealed to a Court having proper  jurisdiction if either party is not satisfied
with the  decision.  The  Company  shall bear the full cost of any  arbitration,
including  up to $25,000 of the  expenses and  attorneys'  fees  incurred by the
Executive  related thereto or to any actions taken by the Executive to appeal or
enforce  judgment   rendered   therein,   regardless  of  the  outcome  of  such
arbitration,  and the  Company  shall not be entitled to use any lawyer who is a
Company employee to represent it in any dispute or arbitration related hereto.

     17. Mitigation. The Executive shall have no duty to attempt to mitigate the
level of benefits  payable by the Company to him hereunder and the Company shall
not be entitled to set off against  the amounts  payable  hereunder  any amounts
received  by the  Executive  from any other  source,  including  any  subsequent
employer, except any amounts received by the Executive in violation of Paragraph
10, above.

     18. Notices. Any notices to be given hereunder by either party to the other
may be effected either by personal delivery in writing or by mail, registered or
certified,  postage prepaid, with return receipt requested. Mailed notices shall
be addressed as follows:

          a. If to the Company:

               Applebee's International, Inc.
               4551 West 107th Street, Suite 100
               Overland Park, Kansas 66207
               Attn: General Counsel

          b. If to the Executive:

               Abe J. Gustin, Jr.
               12218 Washington Court
               Kansas City, Missouri 64145

Either  party may change its address for notice by giving  notice in  accordance
with the terms of this Paragraph 18.

                                       8
<PAGE>

     19. General Provisions.

          a. Law Governing. This Agreement shall be governed by and construed in
     accordance with the laws of the State of Kansas.

          b. Invalid  Provisions.  If any provision of this Agreement is held to
     be  illegal,  invalid,  or  unenforceable,  such  provision  shall be fully
     severable  and this  Agreement  shall be construed  and enforced as if such
     illegal,  invalid,  or  unenforceable  provision had never comprised a part
     hereof; and the remaining  provisions hereof shall remain in full force and
     effect and shall not be affected by the illegal,  invalid, or unenforceable
     provision  or by its  severance  herefrom.  Furthermore,  in  lieu  of such
     illegal,   invalid,  or  unenforceable   provision  there  shall  be  added
     automatically  as a part of this  Agreement a provision as similar in terms
     to such illegal, invalid, or unenforceable provision as may be possible and
     still be legal, valid or enforceable.

          c.   Entire   Agreement.   This   Agreement   sets  forth  the  entire
     understanding  of the  parties  and  supersedes  all  prior  agreements  or
     understandings, whether written or oral, with respect to the subject matter
     hereof. The parties recognize,  however, that the Indemnification Agreement
     between the Company and the  Executive  dated  ____________,  and any Stock
     Option Agreements, to the extent not lapsed or fully exercised, continue to
     be in effect. No terms, conditions,  warranties, other than those contained
     herein,  and no amendments or modifications  hereto shall be binding unless
     made in writing and signed by the parties hereto.

          d. Binding Effect.  This Agreement shall extend to and be binding upon
     and inure to the benefit to the parties  hereto,  their  respective  heirs,
     representatives, successors and assigns. This Agreement may not be assigned
     by the Executive.

          e.  Waiver.  The waiver by either party hereto of a breach of any term
     or  provision  of this  Agreement  shall not operate or be  construed  as a
     waiver of a subsequent  breach of the same provision by any party or of the
     breach of any other term or provision of this Agreement.

          f.  Titles.  Titles  of the  paragraphs  herein  are used  solely  for
     convenience  and shall not be used for  interpretation  or  construing  any
     work, clause, paragraph, or provision of this Agreement.


     IN WITNESS  WHEREOF,  the  Company and the  Executive  have  executed  this
Agreement as of the date and year first above written.

     THIS AGREEMENT CONTAINS AN ARBITRATION CLAUSE.


EXECUTIVE:                              APPLEBEE'S INTERNATIONAL, INC.




                                        By:
Abe J. Gustin, Jr.                      Printed Name:
                                        Title:



                                       9


                                 KENNETH D. HILL
                          AMENDED CONSULTING AGREEMENT



         This  Agreement  is made as of March 1, 1996 by and between  APPLEBEE'S
INTERNATIONAL,  INC., a Delaware corporation (the "Company") and KENNETH D. HILL
(the "Consultant").

         WHEREAS,  Consultant is  knowledgeable in the industry of casual dining
restaurants,  and Company wishes to contract with Consultant for the performance
of services on its behalf subject to the terms of this Agreement;

         WHEREAS, Consultant is willing to render his services to the Company on
the terms and conditions hereinafter set forth.

         WHEREAS,  the parties are parties to a Consulting Agreement dated March
1, 1995 which they wish to amend and replace with this Agreement.

         NOW,  THEREFORE,  in  consideration  of the mutual terms and conditions
hereof, the Company and the Consultant hereby agree as follows:

         1.  Scope  of Work.  The  Company  hereby  retains  Consultant  and the
Consultant  hereby agrees to perform services for the Company upon the terms and
conditions of this Agreement.

         2. Services.

          a.  The  Consultant   shall  act  as  liaison  for  the  Company  with
     governmental  and regulatory  entities and other  entities  involved in the
     restaurant  industry,  with the title "Consultant for Governmental  Affairs
     and Industry Relations" in lieu of a corporate officer title.

          b. In addition  to the  foregoing  duties,  the  Consultant  agrees to
     remain a member of  Company's  Board of  Directors,  if elected,  (i) until
     termination or expiration of this Agreement or (ii) until he is informed in
     writing that a  replacement  director has been  identified  by the Company,
     whichever occurs first.  Consultant hereby resigns from the Company's Board
     of Directors  effective  upon the occurrence of either of those two events.
     Consultant shall carry out those duties traditionally performed by a member
     of the board of directors  of a public  company.  These duties  include the
     duty of care and the duty of loyalty.

         3. Term.  Subject to earlier  termination  as provided in Paragraph 11,
below,  this Agreement shall terminate March 1, 1998,  subject to renewal in one
year  increments  on an  annual  basis  thereafter  by mutual  agreement  of the
parties.

<PAGE>

         4. Fee. As payment for his services rendered under this Agreement,  the
Consultant shall receive the following:

          a. The  Consultant  shall be paid an annual fee of $150,000  beginning
     March 1, 1996 and $75,000  beginning March 1, 1997 payable in equal monthly
     installments  during the term of this  Agreement,  prorated for any partial
     month. Consultant understands that he is not eligible for any benefits from
     the Company other than his consulting  fee and that he is  responsible  for
     all tax payments related thereto.

          b. So long as the  Consultant  retains his membership on the Company's
     Board of Directors, any stock options which have previously been granted to
     him shall remain valid and outstanding and, with respect to options granted
     to Consultant in  consideration  of his employment with the Company,  shall
     vest, if not already vested,  as if Consultant  remained an employee of the
     Company  during  the full term of his  service  on the Board of  Directors.
     During the term of this Consulting  Agreement,  Consultant shall be treated
     as an inside director with respect to the grant and vesting of options.

         5.  Reimbursement of Expenses.  Subject to such rules and procedures as
from time to time are specified by the Company,  the Company shall reimburse the
Consultant  for travel  expenses  preapproved  by the Chief  Operating  or Chief
Financial Officer of the Company, necessarily incurred in the performance of his
duties on  specific  projects.  Consultant  will not be  entitled  to a separate
automobile  allowance  and the Company will not furnish the  Consultant  with an
automobile for his use.

         6. Confidentiality/Trade  Secrets. The Consultant acknowledges that his
position with the Company is one of the highest  trust and  confidence by reason
of his  access  to and  contact  with the trade  secrets  and  confidential  and
proprietary  business  information of the Company.  Both during the term of this
Agreement and thereafter, the Consultant covenants and agrees as follows:

          a. he shall use his best  efforts and  exercise  utmost  diligence  to
     protect and safeguard the trade secrets and  confidential  and  proprietary
     information of the Company including but not limited to the identity of its
     customers and suppliers, its arrangements with customers and suppliers, and
     its technical and financial  data,  records,  compilations  of information,
     processes, recipes and specifications relating to its customers, suppliers,
     products and services;

          b. he shall not  disclose any of such trade  secrets and  confidential
     and  proprietary  information,  except as may be  required in the course of
     performing services for the Company under this Agreement or by law; and

          c. he shall not knowingly  use,  directly or  indirectly,  for his own
     benefit  or for the  benefit of  another,  any of such  trade  secrets  and
     confidential and proprietary information.

                                       2
<PAGE>

         All files, records,  documents,  drawings,  specifications,  memoranda,
notes,  or other  documents  relating to the  business of the  Company,  whether
prepared by the Consultant or otherwise coming into his possession, shall be the
exclusive  property of the Company and shall be delivered to the Company and not
retained by the  Consultant  upon  termination  of this Agreement for any reason
whatsoever or any other time upon request of the Company.

         Notwithstanding  anything  to the  contrary  in  this  Agreement,  this
Section 6 shall  not  apply to  information  which  (a) is or has  become  known
generally  or is or has become  part of the  public  domain  other than  through
disclosure  by  Consultant,  or (b) is disclosed to  Consultant by a third party
whom  Consultant  does not know has any  obligation  of secrecy  regarding  such
information.

         7. Discoveries.  The Consultant covenants and agrees that he will fully
inform the Company of and  disclose to the  Company  all  inventions,  concepts,
designs,  improvements,  discoveries and processes  ("Discoveries") which he may
have during the term of this Agreement and which pertain or relate to the casual
dining business of the Company or to any experimental work,  products,  services
or  processes  of the Company in  progress  or planned  for the future,  whether
conceived by the Consultant  alone or with others,  and whether or not conceived
in conjunction with the use of any Company assets. All such Discoveries shall be
the  exclusive  property  of the  Company  whether  or not  patent or  trademark
applications are filed thereon.  The Consultant shall assist the Company, at any
time during or after the term of this  Agreement,  in  obtaining  patents on all
such  Discoveries  deemed  patentable  by the  Company  and  shall  execute  all
documents and do all things necessary to obtain letters patent, vest the Company
with full and exclusive title thereto, and protect the same against infringement
by others.

         8.  Noncompetition.  Taking into  consideration  the nature,  scope and
volume of the Company's  operations,  the Consultant agrees that during the term
of this  Agreement  and for a period of one (1) year  immediately  following any
termination  of this  Agreement  (other than a termination  by Consultant  for a
material  breach hereof by Company,  or by Company  without cause in a situation
where Company does not pay to Consultant  the amounts due under Section 4 and 11
hereof), he will not, within the United States or any other country in which the
Company,  directly or  indirectly,  owns,  operates or  franchises  restaurants,
directly or  indirectly,  own,  manage,  operate,  control,  or be employed  by,
participate  in, or be  connected in any matter with the  ownership  (other than
ownership of securities of other publicly held  corporations of which Consultant
owns  less  than  2%  of  any  class  of  outstanding  securities),  management,
operation,  or control of any business  engaged in the casual dining  restaurant
industry,  or in any  other  segment  of the  restaurant  industry  in which the
Company may become  involved  after the date hereof and prior to the date of any
termination of this Agreement.  During the term hereof, Consultant may engage in
outside business  interests outside the casual dining industry if such interests
do not materially interfere with his consulting duties for the Company; provided
that  Consultant  shall  generally  make himself  available  for services to the
Company  during normal  business hours during the term of this Agreement as long
as Company seeks to utilize his services in accordance with this Agreement; and,
further  provided  that the extent to which  Company  utilizes  the  services of
Consultant  during the term of this Agreement  shall remain with Company as long
as fees are  paid in  accordance  with  paragraph  4(a).  For  purposes  of this
Agreement,  "casual dining restaurant  industry"  consists of casual dining/full
service  restaurants  serving alcoholic beverages with a per guest average guest
check of under $15.00.

                                       3
<PAGE>

         9. Nonsolicitation.  The Consultant agrees that during the term of this
Agreement and for a period of one (1) year immediately following the termination
of this Agreement,  he will not,  either directly or indirectly,  for himself or
for any third party,  solicit,  induce,  recruit, or cause another person in the
employ of the Company at a level of  restaurant  manager or higher to  terminate
his/her employment for the purpose of joining,  associating or becoming employed
with any business or activity  which is engaged in the casual dining  restaurant
industry or any other  segment of the  restaurant  industry in which the Company
may  become  involved  after  the  date  hereof  and  prior  to the  date of any
termination of this  Agreement or removal or resignation of Consultant  from the
Board.  The Company and the Consultant  specifically  acknowledge and agree that
the foregoing  covenants of the  Consultant in Paragraphs 8 and 9 are reasonable
in content and scope and are given by the Consultant for adequate consideration.

         10. Remedies for Breach of Covenants of the  Consultant.  The covenants
set forth in Paragraphs 6, 7, 8, and 9 of this  Agreement  shall  continue to be
binding upon the Consultant,  notwithstanding  the termination of this Agreement
by Consultant  without cause or by Company with cause, for the term set forth in
each such  paragraph.  Such covenants  shall be deemed and construed as separate
agreements  independent of any other  provisions of this Agreement and any other
agreement  between the Company and the Consultant.  It is expressly  agreed that
the  remedy  at law for the  breach  of any  such  covenant  is  inadequate  and
injunctive  relief shall be  available  to prevent the breach or any  threatened
breach thereof.

         11. Termination.

          a.  Consultant may terminate this Agreement (a  "Termination")  at any
     time,  with or without  cause or reason.  The  Company may  terminate  this
     Agreement  at any time after March 1, 1996 upon  notice to the  Consultant,
     but only for cause. In the event of any  Termination,  the Consultant shall
     receive his fee only through the date of the Termination.

          b.  "Cause"  shall be limited to gross  misconduct  by  Consultant  in
     performing  the  services  hereunder,   material  breach  of  any  covenant
     hereunder by the Consultant,  Consultant  being convicted of the commission
     of a criminal offense  constituting a felony or the  Consultant's  death or
     permanent disability.

         In the event of  termination  by  Company  for  cause or by  Consultant
without  cause,  Consultant  shall  receive his fee only through the date of the
termination.  In the  event  of  termination  by  Company  without  cause  or by
Consultant for a material breach hereof by Company, Consultant shall receive the
fee to  which  he would  have  been  entitled  through  March  1,  1997 (if such
termination  takes  place  on or  prior  thereto)  or  until  the  March 1 first
following such termination (if such termination takes place on or after March 1,
1997).

                                       4
<PAGE>

         12.  Arbitration  of Disputes.  Any dispute or claim  arising out of or
relating to this Agreement shall be settled by arbitration in the greater Kansas
City metropolitan area in accordance with the then current rules of the American
Arbitration  Association,  and judgment upon any award  rendered  therein may be
entered in any court  having  proper  jurisdiction.  The party  which is not the
prevailing  party  as  determined  by the  Arbitrator,  shall  bear  its and the
prevailing  party's  reasonable cost of any arbitration,  including the expenses
and  attorneys'  fees  incurred by it related  thereto and including any actions
taken by it to appeal or enforce the judgment  rendered  therein,  regardless of
the outcome of such arbitration.

         13.  Notices.  Any notices to be given hereunder by either party to the
other may be  effected  either  by  personal  delivery  in  writing  or by mail,
registered or certified,  postage prepaid, with return receipt requested. Mailed
notices shall be addressed as follows:

          a. If to the Company:

               Applebee's International, Inc.
               4551 West 107th
               Suite 100
               Overland Park, Kansas  66207
               Attn:  General Counsel

          b. If to the Consultant:

               Kenneth D. Hill
               12601 Briar
               Leawood, Kansas  66209

Either  party may change its address for notice by giving  notice in  accordance
with the terms of this Paragraph 13.

          14. General Provisions.

               a.  Independent  Contractor.  Consultant  shall be an independent
          contractor with respect to services performed under this Agreement and
          shall not be deemed to be an agent, employee or partner of Company.

               b.  Law  Governing.  This  Agreement  shall  be  governed  by and
          construed  in  accordance  with the laws of the  State of  Kansas.

               c. Invalid Provisions. If any provision of this Agreement is held
          to be illegal,  invalid,  or  unenforceable,  such provision  shall be
          fully  severable and this Agreement shall be construed and enforced as
          if  such  illegal,  invalid,  or  unenforceable  provision  had  never
          comprised a part hereof;  and the  remaining  provisions  hereof shall
          remain in full  force and  effect  and  shall not be  affected  by the
          illegal,  invalid,  or  unenforceable  provision  or by its  severance
          herefrom.   Furthermore,   in  lieu  of  such  illegal,   invalid,  or
          unenforceable  provision there shall be added  automatically as a part
          of this  Agreement  a provision  as similar in terms to such  illegal,
          invalid,  or  unenforceable  provision as may be possible and still be
          legal, valid or enforceable.

                                       5
<PAGE>

               d.  Entire  Agreement.  This  Agreement  sets  forth  the  entire
          understanding  of the parties and supersedes  all prior  agreements or
          understandings,  whether  written or oral, with respect to the subject
          matter hereof,  except for any agreements related to the stock options
          referred to in Section 4(b) above. No terms,  conditions,  warranties,
          other than those contained herein,  and no amendments or modifications
          hereto  shall be  binding  unless  made in  writing  and signed by the
          parties  hereto.  The Consulting  Agreement  between the parties dated
          March 1, 1995 is hereby  terminated by mutual agreement of the parties
          and all rights and  obligations of either party  thereunder are waived
          and deemed satisfied.

               e. Binding Effect.  This Agreement shall extend to and be binding
          upon and inure to the benefit of the parties hereto,  their respective
          heirs, representatives, successors and assigns. This Agreement may not
          be assigned by the Consultant or by Company unless such  assignment is
          accomplished by adequate  assurance of financial  responsibilities  of
          the assignee.

               f.  Waiver.  The waiver by either party hereto of a breach of any
          term or provision of this Agreement  shall not operate or be construed
          as a waiver of a subsequent  breach of the same provision by any party
          or of the breach of any other term or provision of this Agreement.

               g. Titles.  Titles of the  paragraphs  herein are used solely for
          convenience and shall not be used for interpretation or construing any
          word, clause, paragraph, or provision of this Agreement.

               h.  Counterparts.  This  Agreement may be executed in two or more
          counterparts,  each of which  shall be deemed an  original,  but which
          together shall constitute one and the same instrument.

          IN WITNESS WHEREOF,  the Company and the Consultant have executed this
Agreement as of the date and year first above written.

          THIS AGREEMENT  CONTAINS A BINDING  ARBITRATION  PROVISION THAT MAY BE
ENFORCED BY THE PARTIES.



CONSULTANT:                             APPLEBEE'S INTERNATIONAL, INC.



                                        By:
Kenneth D. Hill                         Name:
                                        Title:


                                       6


<TABLE> <S> <C>


<ARTICLE> 5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
COMPANY'S FORM 10-Q FOR THE QUARTER ENDED MARCH 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                  1,000
       
<S>                           <C>            
<PERIOD-TYPE>                 3-MOS          
<FISCAL-YEAR-END>             DEC-30-1996
<PERIOD-START>                JAN-01-1996
<PERIOD-END>                  MAR-31-1996
<CASH>                             20,091
<SECURITIES>                       24,885
<RECEIVABLES>                      12,139
<ALLOWANCES>                          717
<INVENTORY>                        10,038
<CURRENT-ASSETS>                   72,110
<PP&E>                            206,262
<DEPRECIATION>                     40,640
<TOTAL-ASSETS>                    272,672
<CURRENT-LIABILITIES>              31,747
<BONDS>                            25,329
                   0
                             0
<COMMON>                              313
<OTHER-SE>                        212,841
<TOTAL-LIABILITY-AND-EQUITY>      272,672
<SALES>                            82,640
<TOTAL-REVENUES>                   95,041
<CGS>                              70,922
<TOTAL-COSTS>                      81,307
<OTHER-EXPENSES>                      703
<LOSS-PROVISION>                        0
<INTEREST-EXPENSE>                    446
<INCOME-PRETAX>                    13,491
<INCOME-TAX>                        5,126
<INCOME-CONTINUING>                 8,365
<DISCONTINUED>                          0
<EXTRAORDINARY>                         0
<CHANGES>                               0
<NET-INCOME>                        8,365
<EPS-PRIMARY>                         .27
<EPS-DILUTED>                         .27
            
        


</TABLE>


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