APPLEBEES INTERNATIONAL INC
DEF 14A, 1997-03-28
EATING PLACES
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                         APPLEBEE'S INTERNATIONAL, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  May 14, 1997

             To the Stockholders of Applebee's International, Inc.

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the "Annual
Meeting")  of  Applebee's  International,  Inc.,  a  Delaware  corporation  (the
"Company"),  will be held on May 14, 1997, at 10:00 a.m.,  CDT, at 4551 W. 107th
Street, Suite 100, Overland Park, Kansas 66207 for the following purposes:

            I.   To elect three directors;

          II.    To amend the Company's  1995 Equity  Incentive Plan to increase
                 the  number  of shares of Common  Stock  available  for  Awards
                 thereunder by 300,000 shares;

         III.    To adopt the Company's Employee Stock Purchase Plan;

          IV.    To ratify the selection of Deloitte & Touche LLP as independent
                 auditors for the Company for the 1997 fiscal year; and

           V.    To transact such other business as may properly come before the
                 meeting or any adjournment or postponement thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement accompanying this Notice.

     THE BOARD OF DIRECTORS RECOMMENDS A "YES" VOTE ON ALL PROPOSALS.

     The Board of  Directors  has fixed the close of business on March 21, 1997,
as the record date for the  determination of stockholders  entitled to notice of
and to  vote at this  Annual  Meeting  and at any  adjournment  or  postponement
thereof.

     ALL  STOCKHOLDERS ARE CORDIALLY  INVITED TO ATTEND THE MEETING.  WHETHER OR
NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND RETURN THE
ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR REPRESENTATION AT
THE MEETING.  A POSTAGE-PREPAID  ENVELOPE IS ENCLOSED FOR THAT PURPOSE.  EVEN IF
YOU HAVE  GIVEN  YOUR  PROXY,  YOU MAY STILL  VOTE IN PERSON IF YOU  ATTEND  THE
MEETING.


                                              By Order of the Board of Directors


                                              Robert T. Steinkamp, Secretary

Overland Park, Kansas
April 8, 1997
<PAGE>
                         APPLEBEE'S INTERNATIONAL, INC.
                                 --------------

                                PROXY STATEMENT
                                 --------------

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The  enclosed  proxy is  solicited  on behalf of the Board of  Directors of
Applebee's International,  Inc., a Delaware corporation (the "Company"), for use
at the Annual Meeting of Stockholders  (the "Annual  Meeting") to be held on May
14, 1997, at 10:00 a.m., CDT, and at any  adjournment or  postponement  thereof,
for the  purposes  set forth in the  accompanying  Notice of Annual  Meeting  of
Stockholders.  The  Annual  Meeting  will  be held  at the  Company's  principal
executive office, 4551 W. 107th Street, Suite 100, Overland Park, Kansas 66207.

     This proxy statement and accompanying proxy ("Proxy  Statement") was mailed
on or about April 8, 1997,  to all  stockholders  entitled to vote at the Annual
Meeting.

Voting Rights and Outstanding Shares

     Only  stockholders  of record at the close of business  on March 21,  1997,
will be entitled to notice of and to vote at the Annual Meeting. At the close of
business on March 27,  1997,  there were  31,330,898  outstanding  shares of the
Company's  common  stock,  par value $.01 per share (the "Common  Stock").  Each
share of Common  Stock  outstanding  on the record date is entitled to one vote.
Approval of Proposals II, III and IV requires the affirmative vote of a majority
of the  outstanding  shares of  Common  Stock  represented  at the  meeting  and
entitled to vote. Thus,  abstentions and broker non-votes (i.e.,  shares present
in person or by proxy but for which no voting  authority  has been  given by the
beneficial  holder)  have the effect of votes  against  the  proposals.  Because
directors are elected by a plurality of the votes cast,  abstentions  and broker
non-votes will not affect the outcome of the election of directors.

     On March 27,  1997,  the closing  sale price  reported on The Nasdaq  Stock
Market for a share of the Common  Stock was $25.25 (as  reported by the National
Quotation Bureau, Inc.).

Revocability of Proxies

     Any person giving a proxy  pursuant to this  solicitation  has the power to
revoke  it any time  before  it is voted by  filing  with the  Secretary  of the
Company  at the  Company's  principal  executive  office  a  written  notice  of
revocation  or a duly  executed  proxy bearing a later date, or by attending the
Annual Meeting and voting in person.

Solicitation

     The  Company  will bear the entire cost of  solicitation  of proxies in the
enclosed form,  including  preparation,  assembly,  printing and mailing of this
Proxy  Statement  and any  additional  information  furnished  by the Company to
stockholders.  Original  solicitation  of proxies by mail may be supplemented by
telephone,  telegraph or personal  solicitation by directors,  officers or other
regular  employees  of the Company or by agents  employed by the Company for the
specific purpose of supplemental proxy solicitation.  Such soliciting agents, if
engaged,  will be  paid a  reasonable  fee for  their  services.  No  additional
compensation  will be paid to  directors,  officers  or  other  regular  Company
employees for such services.



                                       1
<PAGE>


Stockholder Proposals

     Proposals  of  stockholders  that  are  intended  to be  presented  by such
stockholders  at the Company's 1998 Annual Meeting of  Stockholders  must comply
with the rules of the Securities and Exchange Commission ("SEC") and be received
by the Company from  qualified  stockholders  no later than December 13, 1997 in
order to be included in the proxy statement and proxy relating to that meeting.

Certain Information Concerning the Board of Directors

     The Board of  Directors  is  classified  into three  classes,  each holding
three-year  terms  (designated  Class I, II, and III). There are currently three
directors  in Class I, with terms  expiring  at the 1999  Annual  Meeting,  four
directors in Class II, with terms expiring at the 1997 Annual Meeting, and three
directors in Class III, with terms expiring at the 1998 Annual  Meeting.  One of
the Class II  directors,  Johyne H. Reck,  whose term expires at the 1997 Annual
Meeting,  has decided not to stand for reelection,  and as a result, the size of
the  Board  will be  reduced  to nine  members.  The  following  information  is
furnished for Ms. Reck,  each of the three persons being  nominated for election
as a Class II director to a new three-year term ("Nominee"), and for each person
who  is  continuing  as  a  Class  I  or  Class  III  director  of  the  Company
("Incumbent").

     ABE J. GUSTIN,  JR., age 62 (Nominee - Class II term expiring in 1997). Mr.
Gustin has been a director of the Company since  September 1983 when the Company
was formed.  He served as Chairman of the Board of Directors of the Company from
September 1983 until January 1988 and was again elected as Chairman in September
1992. He was Vice President from November 1987 to January 1988, and from January
1988 until  December  1994,  he served as President of the Company.  Mr.  Gustin
served as Chief  Executive  Officer of the Company  through 1996,  and effective
January 1, 1997,  became  Co-Chief  Executive  Officer along with Lloyd L. Hill.
From 1983 to 1990,  he also served as Chairman of Juneau  Holding  Co., a Kansas
City, Missouri-based firm which operated Taco Bell restaurants.

     LLOYD L. HILL,  age 53 (Incumbent - Class III term  expiring in 1998).  Mr.
Hill was  elected a director  of the  Company in August  1989 and was  appointed
Executive Vice President and Chief  Operating  Officer of the Company in January
1994. In December 1994, he assumed the role of President in addition to his role
as Chief Operating Officer. Effective January 1, 1997, Mr. Hill assumed the role
of Co-Chief  Executive  Officer  along with Mr.  Gustin.  From 1990 to 1994,  he
served as  President  of  Kimberly  Quality  Care,  a home health care and nurse
personnel  staffing  company,  where he also  served as a director  from 1988 to
1994,  having joined that  organization  in 1980. Mr. Hill serves as a member of
the Nominating Committee.

     Mr. Gustin and Mr. Hill will share the  responsibilities of Chief Executive
Officer through 1997.  Beginning in 1998, Mr. Gustin will retain his position as
the Chairman of the Board and Mr. Hill will remain Chief Executive Officer.

     D. PATRICK CURRAN,  age 52 (Nominee - Class II term expiring in 1997).  Mr.
Curran became a director of the Company in November 1992. He has served as Chief
Executive  Officer of the Curran Companies in North Kansas City,  Missouri since
August  1979.  Mr.  Curran  serves  as a member  of the  board of  directors  of
Sealright Co., Inc.,  Unitog  Company,  and American  Safety Razor Company,  all
publicly-traded  corporations.  Mr.  Curran  serves  as a  member  of the  Audit
Committee and the Executive Compensation Committee.

     ERIC L. HANSEN,  age 48  (Incumbent - Class I term  expiring in 1999).  Mr.
Hansen was elected a director of the Company in January  1991. He is presently a
shareholder in the Kansas City law firm of Holman,  McCollum and Hansen, P.C., a
professional  association.  From September 1984 to December 1990, he served as a
tax partner at Deloitte & Touche LLP, and from September 1974 to September 1984,
he was a certified  public  accountant  with  Deloitte & Touche LLP. Mr.  Hansen
serves as a member of the Audit Committee,  the Executive Compensation Committee
and the Nominating Committee.

     JACK P. HELMS,  age 44 (Incumbent - Class III term  expiring in 1998).  Mr.
Helms  became a  director  of the  Company  in March  1994.  He is  presently  a


                                       2
<PAGE>

principal and  shareholder  in the investment  banking firm of Goldsmith,  Agio,
Helms and Company in Minneapolis,  Minnesota. From May 1978 to January 1986, Mr.
Helms was a partner in the law firm of Fredrikson & Byron,  P.A. in Minneapolis,
Minnesota.  Mr. Helms serves as a member of the Executive Compensation Committee
and the Nominating Committee.

     KENNETH D. HILL,  age 63 (Incumbent - Class I term  expiring in 1999).  Mr.
Hill  became a  director  of the  Company  in  November  1992 and has  agreed to
continue  to serve as a director  through the term of his  consulting  agreement
(March  1998) or until the Company  selects  someone to fill his position on the
Board of Directors.  See "Certain  Transactions." He was employed by the Company
in April 1991,  serving as Executive Vice President and Chief Operating  Officer
until January 1994,  when he was named President of  International  Development.
Effective February 28, 1995, Mr. Hill resigned as an employee and officer of the
Company and became a  consultant  to the Company  for  governmental  affairs and
industry  relations.  From May 1990 to March 1991,  he was  President  and Chief
Executive  Officer of Creative  Restaurant  Management,  a company  created in a
leveraged buy-out from  Gilbert/Robinson,  Inc., a Kansas  City-based  specialty
restaurant group. In March 1992, Creative Restaurant Management filed a petition
for bankruptcy,  and the bankruptcy proceeding was terminated in March 1995. Mr.
Hill is an  honorary  director of the  National  Restaurant  Association,  after
having served as both a director of that  association and as chairman of most of
its major committees. Mr. Kenneth Hill and Mr. Lloyd Hill are not related.

     ROBERT A. MARTIN,  age 66 (Nominee - Class II term  expiring in 1997).  Mr.
Martin was elected a director of the Company in August 1989.  In April 1991,  he
became Vice  President of  Marketing,  and in January  1994,  he was promoted to
Senior Vice President of Marketing.  In January 1996, Mr. Martin was promoted to
Executive  Vice  President of  Marketing.  From  January 1990 to April 1991,  he
served as  President  of  Kayemar  Enterprises,  a Kansas  City-based  marketing
consulting  firm.  From 1983 to January 1990, he served as the President,  Chief
Operating  Officer and a director of Juneau  Holding  Co., of which Mr.  Gustin,
Chief  Executive  Officer of the Company,  was Chairman.  From July 1977 to June
1981,  he served as President of United  Vintners  Winery and prior to that time
was  employed  for 25 years by Schlitz  Brewing  Company,  most  recently in the
position of Senior Vice President of Sales and Marketing.

     JOHYNE H.  RECK,  age 47 (Class II term  expiring  in 1997).  Ms.  Reck has
decided not to stand for  reelection  at the 1997 Annual  Meeting.  Ms. Reck was
originally  elected a director of the Company in May 1985.  Ms. Reck served as a
consultant  to the  Company  on its civic  and  philanthropic  programs  through
December 31, 1995 at which time she  resigned as a  consultant.  She  previously
served as Secretary from May 1985 to January 1990, as Treasurer from May 1985 to
December  1989,  and as an Executive  Vice President from March 1988 until April
1991.  From March 1983 to 1991, she served as a director and President of Corner
and Main Advertising,  Inc., an advertising  agency which she owned. Ms. Reck is
the wife of Ronald B. Reck,  who served as an officer of the  Company  until his
resignation which was effective January 31, 1996. Ms. Reck serves as a member of
the Audit Committee.

     BURTON M. SACK,  age 59 (Incumbent - Class III term expiring in 1998).  Mr.
Sack was elected a director and  appointed an  Executive  Vice  President of the
Company  effective  October 24, 1994.  In January  1996,  Mr. Sack was appointed
Executive Vice President of New Business  Development  with  responsibility  for
international  franchising.  Mr. Sack was the principal shareholder,  a director
and the President of Pub Ventures of New England,  Inc., a former  franchisee of
the Company which was acquired by the Company in October 1994.

     RAYMOND D. SCHOENBAUM,  age 50 (Incumbent - Class I term expiring in 1999).
Mr.  Schoenbaum was elected a director of the Company  effective  March 24, 1995
and  served as a  consultant  to the  Company  pursuant  to an  agreement  which
terminated in March 1996. He was the founder, majority shareholder, and chairman
of the board of directors of Innovative  Restaurant Concepts,  Inc., operator of
the Rio  Bravo  Cantina  restaurant  concept,  prior to its  acquisition  by the
Company in March 1995.  Mr.  Schoenbaum  served as Vice  Chairman of  Restaurant
Systems, Inc., a franchisee of Wendy's International, Inc., from 1974 until 1986
and was a Shoney's  franchisee from 1971 until 1974. Mr.  Schoenbaum serves as a
member of the Executive Compensation Committee and the Nominating Committee.


                                       3
<PAGE>
     The Board has three standing committees: the Audit Committee, the Executive
Compensation  Committee  and  the  Nominating  Committee.  The  Audit  Committee
recommends  engagement of the  Company's  independent  accountants,  reviews and
approves  services  performed by such  accountants,  reviews and  evaluates  the
Company's  accounting system and its system of internal  controls,  and performs
other related duties delegated to such Committee by the Board of Directors.  The
members of the Audit  Committee are Mr. Curran,  Mr.  Hansen,  and Ms. Reck. The
Executive Compensation Committee is responsible for recommending to the Board of
Directors executive  compensation levels, bonus plan participation and executive
and overall compensation policies. It also makes awards under the Company's 1995
Equity Incentive Plan. The members of the Executive  Compensation  Committee are
Mr. Curran, Mr. Hansen, Mr. Helms and Mr. Schoenbaum.  The Nominating  Committee
evaluates and  recommends  candidates  for nomination to the Board of Directors.
Pursuant to the Company's By-laws,  stockholder nominations for Board candidates
must be submitted to the Nominating  Committee,  along with certain  information
about the  candidate,  at least 60 days prior to the Annual  Meeting  date.  The
Nominating  Committee is responsible for reviewing any stockholder  nominations.
The members of the  Nominating  Committee are Mr. Hansen,  Mr. Helms,  Mr. Lloyd
Hill, and Mr. Schoenbaum.

     During  fiscal  year  1996,  the Board of  Directors  held  seven  meetings
(including five regular  meetings),  the Audit Committee held two meetings,  the
Executive  Compensation  Committee  held  eight  meetings,  and  the  Nominating
Committee held one meeting. During fiscal year 1996, each director attended more
than 75% of the Board  meetings and the meetings of the committees on which such
director served.

     For director compensation  purposes,  Mr. Curran, Mr. Hansen, Mr. Helms and
Ms. Reck were  considered  "non-employee  directors"  throughout  1996,  and Mr.
Schoenbaum was deemed a "non-employee director" subsequent to the termination of
his consulting agreement in March 1996. During 1996, Mr. Gustin, Mr. Lloyd Hill,
Mr. Martin and Mr. Sack were "employee directors," and Mr. Kenneth Hill was also
treated as an "employee director" pursuant to his consulting  agreement with the
Company.

     During  fiscal year 1996,  changes to the Company's  director  compensation
program were  implemented  after being approved by the  stockholders at the 1996
Annual  Meeting.  Prior  to the  1996  Annual  Meeting,  non-employee  directors
received fees of $1,500 for each regular Board meeting attended,  plus an annual
retainer  of  $6,000.  Under  the  revised  compensation  program,  non-employee
directors  receive an annual  cash  retainer  of  $15,000  plus an annual fee of
$5,000  for each  committee  on which the  director  serves,  up to a maximum of
$10,000  for  all  such  committees.  Employee  directors  do  not  receive  any
compensation for their service on the Board.

     Additionally,  the Company's 1995 Equity  Incentive Plan, as amended at the
1996 Annual Meeting,  provides for  non-employee  directors to receive an annual
base grant of options to purchase  5,000 shares of Common Stock.  The base grant
of 5,000 shares will be increased (i) by 2,000 shares if the Company realizes an
increase  in Net  Income  of more  than  20%  (defined  as  income  after  taxes
determined in accordance with generally accepted accounting principles) over the
prior  year,  and (ii) by 100  shares for each  additional  1%  increase  in Net
Income,  but in no event  will the total  shares  granted in any year (the 5,000
base grant plus the incremental  grants) exceed 9,000. There is no provision for
the base grant to be decreased. Under the amended plan, options for 9,000 shares
of Common  Stock were  granted in fiscal 1996 to Mr.  Curran,  Mr.  Hansen,  Mr.
Helms, Ms. Reck and Mr. Schoenbaum for serving as non-employee  directors of the
Company. In addition,  an option for 9,000 shares of Common Stock was granted in
fiscal 1996 to Mr. Kenneth Hill (who, pursuant to his consulting  agreement with
the Company, was treated as an employee for director compensation purposes).

     Mr.  Kenneth Hill and Mr.  Schoenbaum  also received cash  compensation  of
$162,500 and $51,792,  respectively, for services rendered as consultants to the
Company in fiscal 1996. Cash  compensation paid and stock options granted to Mr.
Gustin,  Mr. Lloyd Hill and Mr.  Martin for services  rendered to the Company as
employees  in  fiscal  1996 are  shown in the  Summary  Compensation  Table.  In
addition,  Mr.  Sack  received  cash  compensation  of  $224,827  and options to
purchase  39,000 shares of Common Stock for services  rendered to the Company as
an employee in fiscal 1996. See "Certain Transactions."


                                       4
<PAGE>

Certain Information Concerning Executive Officers

     Information  regarding the executive  officers of the Company,  who are not
also directors of the Company, as of December 29, 1996, is as follows:
<TABLE>
<CAPTION>

                Name                           Age                     Position

<S>                                            <C>     <C>                                                           
     George D. Shadid........................   42     Executive Vice President, Chief Financial Officer and
                                                          Treasurer
     Steven K. Lumpkin.......................   42     Senior Vice President of Administration
     Ronald J. Marks.........................   41     Vice President of Research and Development (promoted to
                                                          Senior Vice President effective January 1, 1997)
     Stuart F. Waggoner......................   51     Senior Vice President of Operations
     Philip J. Hickey, Jr....................   42     President and Chief Operating Officer of Rio Bravo
                                                          International, Inc.(a wholly-owned subsidiary of
                                                          Applebee's International, Inc.)
</TABLE>

     GEORGE D. SHADID was employed by the Company in August 1992,  and served as
Senior Vice President and Chief Financial Officer until January 1994 when he was
promoted to Executive Vice President and Chief Financial Officer. He also became
Treasurer in March 1995. From 1985 to 1987, he served as Corporate Controller of
Gilbert/Robinson,  Inc., at which time he was promoted to Vice President, and in
1988 assumed the position of Vice President and Chief Financial  Officer,  which
he held until  joining the Company.  In November  1991,  Gilbert/Robinson,  Inc.
filed a petition for  bankruptcy,  which was discharged in December  1992.  From
1976 until 1985, Mr. Shadid was employed by Deloitte & Touche LLP.

     STEVEN K. LUMPKIN was employed by the Company in May 1995 as Vice President
of Administration.  In January 1996, he was promoted to Senior Vice President of
Administration. From July 1993 until January 1995, Mr. Lumpkin was a Senior Vice
President with a division of the Olsten  Corporation,  Olsten  Kimberly  Quality
Care.  From June 1990  until  July  1993,  Mr.  Lumpkin  was an  Executive  Vice
President and a member of the board of directors of Kimberly  Quality Care. From
January 1978 until June 1990, Mr. Lumpkin was employed by Price  Waterhouse LLP,
where  he  served  as a  management  consulting  partner  and  certified  public
accountant.

     RONALD J. MARKS has been an employee  of the  Company  since March 1988 and
served as Director  of Product  Development  until  March  1991,  when he became
Director of Menu  Development.  In February  1992,  he was promoted to Executive
Director of  Research  and  Development,  and in February  1993,  Mr.  Marks was
promoted to Vice  President  of Research  and  Development.  He was  promoted to
Senior Vice President of Research and Development in January 1997.

     STUART F. WAGGONER has been an employee of the Company since  December 1988
and served as the Executive  Director of Franchise  Operations until March 1991,
when he became Vice  President of Franchise  Operations.  In December  1994, Mr.
Waggoner  assumed  the newly  created  position  of  Senior  Vice  President  of
Operations,  and has overall  responsibility  for  franchise  and Company  owned
Applebee's  restaurant  operations.  From  October  1987 to December  1988,  Mr.
Waggoner was a Vice President of Operations  for  Eateries',  Inc., a restaurant
company based in Oklahoma City,  Oklahoma.  From 1985 to July 1987, Mr. Waggoner
was President of Pendleton's Bar & Grill in Dallas,  Texas. From October 1974 to
March 1985, Mr. Waggoner was Vice President of Restaurant Administration for TGI
Friday's, Inc., in Dallas, Texas.

     PHILIP J. HICKEY, JR. joined the Company in connection with the merger with
Innovative  Restaurant  Concepts,  Inc.  ("IRC") in March 1995 where he had been
President  and Chief  Operating  Officer  since  1992.  He  currently  serves as
President  and Chief  Operating  Officer  of Rio Bravo  International,  Inc.,  a
wholly-owned  subsidiary of  Applebee's  International,  Inc. He co-founded  the
Green Hills Grille concept in 1990 in Nashville,  Tennessee,  which was acquired
by IRC in 1992. Mr. Hickey was the co-creator of the Cooker Restaurant  concept,


                                       5
<PAGE>

founded in 1984,  and was  President and Chief  Operating  Officer of the Cooker
Restaurant  Corporation  from 1984 to 1989.  From 1976 to 1983,  Mr.  Hickey was
employed by Gilbert/Robinson, Inc.

Security Ownership of Officers, Directors and Certain Beneficial Owners

     The following table sets forth information, as of March 27, 1997, regarding
the  ownership  of  Common  Stock,  the  Company's  only  class  of  outstanding
securities,  by (i) each person  known by the Company to own  beneficially  more
than 5% of the outstanding  shares of Common Stock,  (ii) each director and each
executive  officer  named in the  Summary  Compensation  Table,  and  (iii)  all
executive  officers and  directors of the Company as a group.  Unless  otherwise
indicated,  each of the  stockholders  has sole voting and investment power with
respect to the shares beneficially owned.
<TABLE>
<CAPTION>

                                                                          Beneficial Ownership(1)
                                                                       -------------------------------
                                                                         Number of        Percent
                                                                          Shares           Held
                                                                       --------------  ---------------

<S>                                                                      <C>           <C>  
     Massachusetts Financial Services Company.........................   3,947,595         12.6%
         500 Boylston Street
         Boston, MA  02116
     Putnam Investments, Inc..........................................   3,600,240         11.5%
         One Post Office Square
         Boston, MA  02109
     AIM Management Group, Inc........................................   2,508,300          8.0%
         11 Greenway Plaza, Suite 1919
         Houston, TX  77046
     FMR Corp.........................................................   2,010,400          6.4%
         82 Devonshire Street
         Boston, MA  02109
     Burton M. Sack (2)...............................................   2,031,180          6.5%
     Abe J. Gustin, Jr. (2)...........................................   1,558,000          5.0%
     Raymond D. Schoenbaum (2)........................................   1,193,759          3.8%
     Lloyd L. Hill (2)................................................     128,000          0.4%
     Johyne H. Reck (2) (3)...........................................     107,500          0.3%
     Robert A. Martin (2).............................................      85,000          0.3%
     Kenneth D. Hill (2)..............................................      77,000          0.2%
     George D. Shadid (2).............................................      70,101          0.2%
     D. Patrick Curran (2)............................................      68,000          0.2%
     Eric L. Hansen (2)...............................................      52,250          0.2%
     Jack P. Helms (2)................................................      50,000          0.2%
     Stuart F. Waggoner (2)...........................................      43,500          0.1%
     Steven K. Lumpkin (2)............................................      10,000            -
     All executive officers and directors as a group (15 persons) (2).   5,702,597         18.2%
- ---------------
<FN>
(1)  The mailing address of each individual is 4551 W. 107th Street,  Suite 100,
     Overland Park, Kansas 66207, unless otherwise shown.
(2)  Includes certain shares subject to options exercisable as of March 27, 1997
     or within 60 days thereafter:  9,000 shares for Mr. Sack, 58,000 shares for
     Mr. Gustin,  18,000 shares for Mr. Schoenbaum,  116,000 shares for Lloyd L.
     Hill,  98,000  shares for Ms. Reck,  59,000 shares for Mr.  Martin,  76,500
     shares for Kenneth D. Hill, 45,000 shares for Mr. Shadid, 63,000 shares for
     Mr.  Curran,  47,000  shares for Mr.  Hansen,  45,000 shares for Mr. Helms,
     34,500 shares for Mr. Waggoner,  10,000 shares for Mr. Lumpkin, and 716,000
     shares for all executive officers and directors as a group.
(3)  Ms. Reck disclaims ownership of 406,440 shares of Common Stock beneficially
     owned by her  husband,  Ronald B. Reck, a former  executive  officer of the
     Company, including 30,000 shares subject to currently exercisable options.
</FN>
</TABLE>

     Mr.  Gustin is a party to a voting  agreement  that binds Ronald B. Reck, a
former executive  officer of the Company,  pursuant to which they have agreed to
vote  all  voting  securities  of the  Company  held by them at any  time (i) to
maintain  the size of the Board of  Directors  at ten members  unless  otherwise
mutually  agreed,  (ii) to vote for the  election of Mr.  Gustin and Ms. Reck as
directors of the Company at each  election of  directors,  (iii) to vote against


                                       6
<PAGE>

the removal of Mr. Gustin and Ms. Reck as directors of the Company,  and (iv) to
vote their  shares so that the Board of Directors  has at least two  independent
directors  at all  times.  However,  Ms.  Reck  has  decided  not to  stand  for
reelection at the 1997 Annual Meeting. In addition, in the event of the death of
any of the parties,  the voting agreement contains provisions relating to voting
for the  election of a  successor  director of the  deceased  party.  The voting
agreement  terminates  upon the  death  of any two of the  parties.  The  voting
agreement  terminates  in  1999,  and does not  apply to any  voting  securities
transferred to a third party in a public transaction.

Compliance with Section 16(a) of the Exchange Act

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and  directors,  and persons who own more than 10% of the Common Stock,
to file  certain  reports of ownership  and changes in  ownership  with the SEC.
Officers,  directors  and persons  owning  beneficially  greater than 10% of the
Company's  Common Stock are required by SEC  regulations  to furnish the Company
with copies of all such reports.

     Based  solely on its review of the copies of such  reports  received by the
Company, or written  representations from certain reporting persons, the Company
believes that all filing requirements applicable to its officers, directors, and
greater than 10%  beneficial  owners were  complied  with during the fiscal year
ended December 29, 1996,  except that one report was not timely filed by William
L.  McClave,  Vice  President of Marketing - Rio Bravo.  The  transactions  were
reported by Mr. McClave on his year-end report on Form 5.


                                   PROPOSAL I

                             ELECTION OF DIRECTORS

                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                        IN FAVOR OF EACH NAMED NOMINEE.

     Shares of Common Stock  represented by executed  proxies will be voted,  if
authority  to do so is not  withheld,  for the  election of the  Nominees  named
below.  If any Nominee should become  unavailable for election as a result of an
unexpected  occurrence,  such  shares  will be voted  for the  election  of such
substitute  Nominee as the  Company  may  propose.  Each  person  nominated  for
election  has  agreed  to serve if  elected,  and the  Company  has no reason to
believe that any Nominee will be  unavailable to serve.  Additional  information
concerning  the  following  Nominees  is  set  forth  in  "Certain   Information
Concerning the Board of Directors."

     The Company  has a  classified  Board of  Directors  so that each  director
serves a three-year  term. If elected,  each of the below  nominees  would serve
until the 2000 Annual Meeting of Stockholders and until his successor is elected
and has qualified or until his earlier death, resignation or removal.

<TABLE>
<CAPTION>
                                                                 Position With                    Director
                 Name                    Age                      The Company                      Since
     ------------------------------- ------------ -------------------------------------------- ---------------
<S>                                  <C>          <C>                                          <C> 
     Abe J. Gustin, Jr..............    62        Chairman and Co-Chief Executive Officer           1983
     D. Patrick Curran..............    52        Director                                          1992
     Robert A. Martin...............    66        Executive Vice President of Marketing             1989

</TABLE>

                                       7
<PAGE>
                                  PROPOSAL II

             AMENDMENT OF THE COMPANY'S 1995 EQUITY INCENTIVE PLAN
         INCREASING THE NUMBER OF SHARES OF THE COMPANY'S COMMON STOCK
                      AVAILABLE FOR AWARDS UNDER SUCH PLAN

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The  stockholders  are being  asked to ratify  Amendment  No. 3 to the 1995
Equity  Incentive  Plan.  There are currently  only a total of 170,657 shares of
Common Stock  remaining  available  for Awards  under the 1995 Equity  Incentive
Plan. The amendment  increases the  authorized  number of shares of Common Stock
available for Awards under the 1995 Equity Incentive Plan by 300,000 shares,  to
a total of 2,300,000 shares authorized.

     As of December  29, 1996,  stock  options have been granted with respect to
1,829,343  shares  available  under the Plan. Of those,  options with respect to
156,000 shares were exercisable as of December 29, 1996.

     As of December 29, 1996,  the  following  persons or groups held options to
purchase shares of Common Stock under the 1995 Equity Incentive Plan:
<TABLE>
<CAPTION>
                                                                                 Number of
                                                                                  Options
                                                                                   Held
                                                                                ------------
<S>                                                                             <C>    
       Abe J. Gustin, Jr., Chairman and Chief Executive Officer.................  159,000
       Lloyd L. Hill, President and Chief Operating Officer.....................  149,000
       George D. Shadid, Executive Vice President and Chief Financial Officer...  105,000
       Steven K. Lumpkin, Senior Vice President of Administration...............   65,000
       Stuart F. Waggoner, Senior Vice President of Operations..................   70,000
       Robert A. Martin, Executive Vice President of Marketing..................   89,000
       All executive officers as a group........................................  809,885
       All employees other than executive officers..............................  875,458
       All directors who are not executive officers.............................  144,000

</TABLE>

Description of the Plan

     The following paragraphs provide a summary of the principal features of the
1995 Equity Incentive Plan (the "Plan") and its operation. The following summary
is  qualified  in its  entirety by reference to the Plan, a copy of which may be
obtained from the Company upon written request.

Administration of the Plan

     The Plan is  administered  by the Executive  Compensation  Committee of the
Board of Directors (the "Committee").  The members of the Committee must qualify
as "non-employee  directors" under Rule 16b-3 under the Securities  Exchange Act
of 1934, and as "outside directors" under section 162(m) of the Internal Revenue
Code  (for  purposes  of  qualifying   amounts   received   under  the  Plan  as
"performance-based compensation" under section 162(m)).

     Subject to the terms of the Plan, the Committee has the sole  discretion to
determine the employees and consultants  who shall be granted  Awards,  the size
and types of such  Awards,  and the terms and  conditions  of such  Awards.  The
Committee  may  delegate  its  authority  to grant  and  administer  awards to a
separate committee  appointed by the Committee,  but only the Committee may make
awards to participants who are executive officers of the Company.


                                       8
<PAGE>

Eligibility to Receive Awards

     Employees and  consultants  of the Company and its  affiliates  (i.e.,  any
corporation or other entity  controlling,  controlled by or under common control
with the Company) are eligible to be selected to receive one or more Awards. The
Plan also provides for the grant of stock options to the Company's  non-employee
directors.   Such  options  will   automatically   be  granted   pursuant  to  a
nondiscretionary  formula.  See  "Certain  Information  Concerning  the Board of
Directors."

Options

     The Committee may grant nonqualified stock options, incentive stock options
("ISOs"  which are  entitled to favorable  tax  treatment),  or any  combination
thereof.  The number of shares  covered by each option will be determined by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted options for more than 100,000 shares.

     The exercise  price of each option is set by the  Committee,  but generally
cannot be less than 100% of the fair market value of the Company's  Common Stock
on the date of grant.  Thus,  an option  will have value  only if the  Company's
Common Stock appreciates in value after the date of grant. The exercise price of
an ISO must be at least 110% of the fair market value if the participant, on the
grant date,  owns stock  possessing  more than 10% of the total combined  voting
power of all classes of stock of the Company or any of its  subsidiaries.  Also,
the  aggregate  fair market value of the shares  (determined  on the grant date)
covered by ISOs which first become  exercisable  by any  participant  during any
calendar year may not exceed $100,000.

     The  exercise  price  of each  option  must be paid in full at the  time of
exercise.  The Committee also may permit payment through the tender of shares of
the Company's Common Stock then owned by the participant,  or by any other means
that the  Committee  determines to be consistent  with the Plan's  purpose.  Any
taxes  required to be withheld  must be paid by the  participant  at the time of
exercise.

     Options become exercisable at the times and on the terms established by the
Committee.  Options  expire  at the  times  established  by the  Committee,  but
generally not later than 10 years after the date of grant (13 years in the event
of the  optionee's  death).  The  Committee  may extend the maximum  term of any
option granted under the Plan, subject to the preceding limits.

Stock Appreciation Rights ("SARs")

     The Committee  determines the terms and conditions of each SAR. SARs may be
granted  in  conjunction  with an option,  or may be  granted on an  independent
basis.  The  number  of shares  covered  by each SAR will be  determined  by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted SARs for more than 100,000 shares.

     Upon  exercise of a SAR,  the  participant  will  receive  payment from the
Company in an amount  determined  by  multiplying  (1) the  positive  difference
between (a) the fair market value of a share of Company Common Stock on the date
of  exercise,  and (b) the  exercise  price,  by (2) the  number of shares  with
respect to which the SAR is  exercised.  Thus, a SAR will have value only if the
Company's Common Stock appreciates in value after the date of grant.

     SARs are  exercisable  at the  times and on the  terms  established  by the
Committee.  Proceeds  from SAR  exercises  may be paid in cash or  shares of the
Company's Common Stock, as determined by the Committee. SARs expire at the times
established by the Committee, but are subject to the same maximum time limits as
are applicable to employee options granted under the Plan.


                                       9
<PAGE>

Restricted Stock Awards

     Restricted  stock awards are shares of the Company's Common Stock that vest
in accordance with terms  established by the Committee.  The number of shares of
restricted  stock (if any) granted to a  participant  will be  determined by the
Committee,  but during any fiscal year of the  Company,  no  participant  may be
granted more than 100,000 shares.

     In determining the vesting schedule for each Award of restricted stock, the
Committee  may impose  whatever  conditions  to vesting as it  determines  to be
appropriate.  For example,  the  Committee  may (but is not required to) provide
that  restricted  stock  will  vest  only if one or more  performance  goals are
satisfied. In order for the Award to qualify as "performance-based" compensation
under section 162(m) of the Internal Revenue Code, the Committee must use one or
more of the following  measures in setting the performance  goals:  (1) earnings
per share, (2) individual performance objectives,  (3) net income, (4) pro forma
net income,  (5) return on designated  assets,  (6) return on revenues,  and (7)
satisfaction  of Company-wide or department  based operating  objectives.  These
performance  measures  are set forth in the Plan.  The  Committee  may apply the
performance   measures  on  a  corporate  or  business  unit  basis,  as  deemed
appropriate  in  light  of  the  participant's  specific  responsibilities.  The
Committee  may,  in its  sole  discretion,  accelerate  the  time at  which  any
restrictions lapse or remove any restrictions.

Performance Unit Awards and Performance Share Awards

     Performance  unit awards and performance  share awards are amounts credited
to a bookkeeping account established for the participant. A performance unit has
an initial value that is  established by the Committee at the time of its grant.
A  performance  share has an initial  value equal to the fair market  value of a
share of the  Company's  Common  Stock  on the  date of  grant.  The  number  of
performance  units or performance  shares (if any) granted to a participant will
be determined by the  Committee,  but during any fiscal year of the Company,  no
participant may be granted more than 100,000  performance  shares or performance
units having an initial value greater than $250,000.

     Whether a performance  unit or performance  share actually will result in a
payment to a participant will depend upon the extent to which  performance goals
established by the Committee are satisfied.  The  applicable  performance  goals
will be  determined  by the  Committee.  In  particular,  the Plan  permits  the
Committee to use the same performance  goals as are discussed above with respect
to  restricted  stock.  The  Committee  may, in its sole  discretion,  waive any
performance goal requirement.

     After a performance  unit or  performance  share award has vested (that is,
after  the  applicable  performance  goal or  goals  have  been  achieved),  the
participant  will be entitled to receive a payout of cash,  Common Stock, or any
combination thereof, as determined by the Committee.  Unvested performance units
and  performance  shares will be forfeited  upon the earlier of the  recipient's
termination of employment or the date set forth in the Award agreement.

Transferability of Awards

     No  Award  granted  under  the  Plan  may be  sold,  transferred,  pledged,
assigned, or otherwise alienated or hypothecated,  other than by will, or by the
laws of descent and distribution; provided, however, that an Award granted under
the Plan may be transferred to a holder's family members,  to trusts created for
the  benefit of the holder or the  holder's  family  members,  or to  charitable
entities. If permitted by the Committee, a Participant under the Plan may name a
beneficiary or  beneficiaries  to whom any vested but unpaid Award shall be paid
in the event of the Participant's death. In the absence of any such designation,
any vested benefits remaining unpaid at the Participant's death shall be paid to
the  Participant's  estate  and,  subject  to the  terms  of the Plan and of the
applicable Award Agreement, any unexercised vested Award may be exercised by the
administrator or executor of the Participant's estate.


                                       10
<PAGE>


Change in Control

     In the event of a change in control not approved by the Board of Directors,
all Awards granted under the Plan then  outstanding but not then exercisable (or
subject  to  restrictions)  become  immediately  exercisable,  unless  otherwise
provided in the  applicable  Award  agreement.  In general,  a change in control
occurs if (1) a person (other than the Company and its  affiliates)  directly or
indirectly  owns 30% of the  Common  Stock,  (2) the  composition  of the  Board
changes  during any two year period  whereby  directors at the  beginning of the
period (including new directors approved by a vote of at least two-thirds of the
directors  then in office) cease to  constitute a majority of the Board,  or (3)
the  stockholders  of the  Company  approve a merger,  consolidation  or plan of
complete  liquidation of the Company or approve an agreement for the sale of all
or substantially all of the Company's assets.

Tax Aspects

     The  following  discussion  is  intended to provide an overview of the U.S.
federal  income tax laws which are generally  applicable to Awards granted under
the Plan as of the date of this Proxy Statement. People or entities in differing
circumstances may have different tax  consequences,  and the tax laws may change
in the future. This discussion is not to be construed as tax advice.

     A recipient of a stock  option or SAR will not have  taxable  income on the
date of  grant.  Upon  the  exercise  of  nonqualified  options  and  SARs,  the
participant will recognize  ordinary income equal to the difference  between the
fair market value of the shares on the date of exercise and the exercise  price.
Any gain or loss recognized upon any later  disposition of the shares  generally
will be capital gain or loss.

     Purchase of shares  upon  exercise of an ISO will not result in any taxable
income to the participant,  except for purposes of the alternative  minimum tax.
Gain or loss recognized by the participant on a later sale or other  disposition
either will be long-term capital gain or loss or ordinary income, depending upon
how long the participant  holds the shares.  Any ordinary income recognized will
be in the amount,  if any,  by which the lesser of (1) the fair market  value of
such shares on the date of exercise,  or (2) the amount  realized from the sale,
exceeds the exercise price.

     Upon receipt of  restricted  stock,  a  performance  unit or a  performance
share,  the participant  will not have taxable income unless he or she elects to
be taxed.  Absent such  election,  upon vesting the  participant  will recognize
ordinary  income  equal to the fair market  value of the shares or units at such
time.

     The  Committee  may  permit   participants   to  satisfy  tax   withholding
requirements  in  connection  with the  exercise  or  receipt of an Award by (1)
electing to have the  Company  withhold  otherwise  deliverable  shares,  or (2)
delivering  to the Company then owned shares  having a value equal to the amount
required to be withheld.

     The Company will be entitled to a tax  deduction  for an Award in an amount
equal  to the  ordinary  income  realized  by the  participant  at the  time the
participant  recognizes such income. In addition,  Internal Revenue Code section
162(m) contains special rules regarding the federal income tax  deductibility of
compensation  paid to the Company's Chief  Executive  Officer and to each of the
other four most highly compensated executive officers.  The general rule is that
annual compensation paid to any of these specified executives will be deductible
only to the extent that it does not exceed $1 million.  The Company can preserve
the deductibility of certain  compensation in excess of $1 million,  however, if
the Company  complies with conditions  imposed by section 162(m),  including (1)
the establishment of a maximum number of shares with respect to which Awards may
be granted to any one  employee  during a  specified  time  period,  and (2) for
restricted  stock,  performance units and performance  shares,  inclusion in the
Plan of performance goals which must be achieved prior to payment.  The Plan has
been  designed  to permit  the  Committee  to grant  Awards  which  satisfy  the
requirements of section 162(m).


                                       11
<PAGE>

Amendment and Termination of the Plan

     The Board generally may amend or terminate the Plan at any time and for any
reason,  but in accordance with section 162(m) of the Internal  Revenue Code and
Rule 16b-3 under the Securities  Exchange Act of 1934, certain amendments to the
Plan may require stockholder approval.

     The  Board  of  Directors  recommends  that  stockholders  vote YES on this
proposal.  The  affirmative  vote of the  holders of a majority of the shares of
Common Stock  represented at the Annual Meeting will be required for adoption of
the proposal.


                                  PROPOSAL III

             ADOPTION OF THE COMPANY'S EMPLOYEE STOCK PURCHASE PLAN

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

Adoption of Employee Stock Purchase Plan by the Board

     The Board of  Directors  has adopted  the  Applebee's  International,  Inc.
Employee  Stock  Purchase  Plan (the  "Purchase  Plan")  and  directed  that the
Purchase Plan be submitted to a vote of the  stockholders at the Annual Meeting.
If approved by the stockholders, the Purchase Plan will become effective January
1, 1997. On March 27, 1997,  the closing sale price reported on The Nasdaq Stock
Market for a share of the Common  Stock was $25.25 (as  reported by the National
Quotation Bureau, Inc.).

Purpose

     The purpose of the Purchase Plan is to provide  eligible  employees with an
opportunity  to  acquire a  proprietary  interest  in the  Company  through  the
purchase of its Common Stock and, thus, to develop a stronger  incentive to work
for the continued success of the Company. The Purchase Plan is an employee stock
purchase plan under Section 423 of the Internal Revenue Code of 1986, as amended
(the "Code").

Administration

     The  Purchase  Plan will be  administered  by a Committee  appointed by the
Board of Directors (the "Committee").  Subject to the provisions of the Purchase
Plan,  the Committee is  authorized  to determine  any questions  arising in the
administration, interpretation and application of the Purchase Plan, and to make
such uniform rules as may be necessary to carry out its provisions.

Eligibility and Number of Shares

     Up to 200,000  shares of Common  Stock of the  Company  are  available  for
distribution under the Purchase Plan, subject to appropriate  adjustments by the
Committee in the event of certain  changes in the  outstanding  shares of Common
Stock by  reason  of  stock  dividends,  stock  splits,  corporate  separations,
recapitalizations, mergers, consolidations, combinations, exchanges of shares or
similar  transactions.  Shares  delivered  pursuant to the Purchase  Plan may be
acquired by purchase for the accounts of  participants  on the open market or in
privately  negotiated  transactions  by a  registered  securities  broker/dealer
selected by the  Company  (the  "Agent"),  by direct  issuance  from the Company
(whether newly issued or treasury shares) or by any combination thereof.

     Any  employee  of the  Company  or,  subject  to  approval  by the Board of
Directors, a parent or subsidiary corporation of the Company (including officers
and any directors who are also employees) will be eligible to participate in the
Purchase  Plan for any  Purchase  Period (as  defined  below) so long as, on the


                                       12
<PAGE>

first day of such Purchase Period, the employee has completed at least 12 months
of continuous  service.  "Purchase  Period"  means each calendar  quarter of the
year.

     Any  eligible  employee may elect to become a  participant  in the Purchase
Plan for any  Purchase  Period by filing an  enrollment  form in  advance of the
Purchase Period to which it relates.  The enrollment form will authorize payroll
deductions  beginning  with  the  first  payday  in  such  Purchase  Period  and
continuing until the employee modifies his or her authorization,  withdraws from
the Purchase Plan or ceases to be eligible to participate.

     No employee may  participate in the Purchase Plan if such employee would be
deemed for purposes of the Code to own stock  possessing 5% or more of the total
combined voting power or value of all classes of stock of the Company.

     The Company currently has approximately 6,800 employees who are eligible to
participate in the Purchase Plan.

Participation

     An eligible  employee who elects to  participate  in the Purchase Plan will
authorize  the Company to make payroll  deductions  of a specified  fixed dollar
amount  or  whole  percentage  from  1% to  15%  of the  employee's  gross  cash
compensation as defined in the Purchase Plan. A participant may, on January 1 or
July 1, direct the Company to  increase  or  decrease  the amount of  deductions
(within  those  limits) or make no further  deductions,  as set forth in greater
detail in the Purchase  Plan. A participant  may also elect to withdraw from the
Purchase Plan at any time before the end of a Purchase Period. In the event of a
withdrawal,  all future payroll  deductions will cease and the amounts  withheld
will be paid to the  participant  in cash within 30 days.  Any  participant  who
stops payroll  deductions may not thereafter resume payroll  deductions for that
Purchase  Period,  and any participant who withdraws from the Purchase Plan will
not be eligible to reenter the Purchase Plan until the next succeeding  Purchase
Period.

     Amounts  withheld  under the  Purchase  Plan will be held by the Company as
part of its general assets until the end of the Purchase Period and then applied
to the purchase of Common Stock of the Company as described below.
No interest will be credited to a participant for amounts withheld.

Purchase of Stock

     As of the last day of each  Purchase  Period,  the amounts  withheld  for a
participant in the Purchase Plan will be used to purchase shares of Common Stock
of the  Company.  The  purchase  price of each share will be equal to 90% of the
lesser of the Fair Market Value (as defined in the Purchase  Plan) of a share of
Common Stock on either the first or last day of the Purchase Period. All amounts
so  withheld  will be used to  purchase  the  number of  shares of Common  Stock
(including  fractional  shares) that can be purchased  with such amounts at such
price,  unless the participant has properly  notified the Company that he or she
elects to receive the entire  amount in cash.  If some or all of such shares are
acquired  for the  accounts of  participants  on the open market or in privately
negotiated  transactions,  the Company will provide to the Agent such funds,  in
addition to the funds available from participants' payroll deductions, as may be
necessary  to permit  the Agent to  purchase  that  number of shares  (including
brokerage fees and expenses).

     No more than  $25,000 in Fair Market Value  (determined  on the last day of
the  respective  Purchase  Periods) of shares of Common  Stock may be  purchased
under the Purchase Plan and all other employee stock purchase  plans, if any, of
the  Company  and any parent or  subsidiary  corporation  of the  Company by any
participant for each calendar year.

     If  purchases  by all  participants  would  exceed  the number of shares of
Common Stock  available for purchase under the Purchase Plan,  each  participant
will be allocated a ratable  portion of such  available  shares.  Any amount not
used to purchase  shares of Common Stock will be refunded to the  participant in
cash.

                                       13
<PAGE>

     Shares of  Common  Stock  acquired  by each  participant  will be held in a
general securities  brokerage account maintained by the Agent for the benefit of
all  participants,  with the Agent maintaining  individual  subaccounts for each
participant  (showing  fractional share ownership to four decimal places).  Each
participant  will be  entitled  to vote all shares  held for the benefit of such
participant in the general securities  brokerage  account.  Certificates for the
number of whole shares of Common Stock purchased by a participant will be issued
and delivered to him or her only upon the request of such  participant or his or
her  representative.  No certificates  for fractional  shares will be issued and
participants will instead receive cash representing any fractional shares.

     Dividends  on  a  participant's  shares  held  in  the  general  securities
brokerage  account will  automatically  be reinvested  in  additional  shares of
Common Stock of the Company.  If a participant  desires to receive  dividends on
the  participant's  shares  in  cash,  such  participant  must  request  that  a
certificate for such shares be issued to such participant. The purchase price of
any  shares  ("Reinvestment  Shares")  purchased  through  the  reinvestment  of
dividends  is  determined  as follows:  (i) if, with  respect to any  particular
dividend payment,  the Company instructs the Agent that any Reinvestment  Shares
are to be purchased  directly from the Company,  the purchase price of each such
Reinvestment  Share is the fair  market  value  of a share on the  business  day
immediately  preceding  the date of  purchase;  or (ii) if, with  respect to any
particular dividend payment, the Company does not instruct the Agent to purchase
Reinvestment  Shares  directly  from the Company,  the Agent will  commingle all
dividends  paid  on all  participants'  shares  held in the  general  securities
brokerage  account  and  will  purchase  on the  open  market,  or in  privately
negotiated transactions,  as soon as reasonably practicable after the receipt of
the dividends,  as many shares of Common Stock of the Company as can be acquired
with such commingled dividends, and the purchase price of each such Reinvestment
Share is the  average  price paid by the Agent in  purchasing  all  Reinvestment
Shares for all participants with the proceeds of such dividend payment. There is
allocated to each  participant's  individual  subaccount such  participant's pro
rata portion of the shares purchased with the commingled funds. The Company pays
all brokerage fees and expenses of the Agent in connection with the reinvestment
of dividends.

Death, Disability, Retirement or Other Termination of Employment

     If the  employment of a participant  terminates  for any reason,  including
death,  disability  or  retirement,  the  amounts  previously  withheld  will be
returned  to the  participant  or  beneficiary,  as the  case  may  be,  and the
participant's interest in the securities brokerage account will be liquidated as
described in the Purchase Plan.

Rights Not Transferable

     The rights of a participant under the Purchase Plan are exercisable only by
the  participant  during  his or her  lifetime.  No  right  or  interest  of any
participant in the Purchase Plan may be sold,  pledged,  assigned or transferred
in any manner other than by will or the laws of descent and distribution.

Amendment or Modification

     The  Board of  Directors  may at any time  amend the  Purchase  Plan in any
respect which shall not adversely affect the rights of participants  pursuant to
shares  previously  acquired under the Purchase Plan,  provided that approval by
the  stockholders of the Company is required to increase the number of shares to
be reserved  under the Purchase Plan (except for  adjustments by reason of stock
dividends,  stock splits,  corporate  separations,  recapitalizations,  mergers,
consolidations, combinations, exchanges of shares and similar transactions).

Termination

     All rights of  participants  in any offering  under the Purchase  Plan will
terminate  at the earlier of (i) the day that  participants  become  entitled to
purchase a number of shares of Common  Stock equal to or greater than the number
of  shares  remaining  available  for  purchase  or  (ii)  at any  time,  at the
discretion of the Board of Directors.  Upon  termination  of the Purchase  Plan,
shares of Common Stock will be purchased for participants in accordance with the


                                       14
<PAGE>

terms of the Purchase Plan, and cash, if any,  previously  withheld and not used
to purchase Common Stock will be refunded to the participants.

Federal Tax Considerations

     The  following  discussion  is  intended to provide an overview of the U.S.
federal  income tax laws which are generally  applicable to the Purchase Plan as
of  the  date  of  this  Proxy  Statement.   People  or  entities  in  differing
circumstances may have different tax  consequences,  and the tax laws may change
in the future. This discussion is not to be construed as tax advice.

     Payroll  deductions  under  the Plan  will be made on an  after-tax  basis.
Participants   will  not  recognize  any  additional   income  as  a  result  of
participation  in the Plan until the disposal of shares  acquired under the Plan
or the death of the  Participant.  Participants  who hold their  shares for more
than 24 months after the end of the Purchase  Period or die while  holding their
shares will recognize  ordinary income in the year of disposition or death equal
to the  lesser of (i) the excess of the fair  market  value of the shares on the
date of disposition or death over the purchase price paid by the  participant or
(ii) the  excess of the fair  market  value of the shares on the last day of the
Purchase Period over the purchase price paid by the participant. If the 24-month
holding period has been satisfied  when the  participant  sells the shares or if
the participant dies while holding the shares,  the Company will not be entitled
to any  deduction  in  connection  with  the  transfer  of  such  shares  to the
participant.

     Participants  who dispose of their shares within 24 months after the shares
were purchased will be considered to have realized  ordinary  income in the year
of  disposition in an amount equal to the excess of the fair market value of the
shares on the date they were  purchased  by the  participant  over the  purchase
price paid by the participant. If such dispositions occur, the Company generally
will be entitled  to a deduction  at the same time and in the same amount as the
participants who make those  dispositions  are deemed to have realized  ordinary
income.

     Participants  will have a basis in their shares equal to the purchase price
of their  shares plus any amount that must be treated as ordinary  income at the
time of disposition of the shares.  Any additional  gain or loss realized on the
disposition  of shares  acquired under the Purchase Plan will be capital gain or
loss.

Copy of Purchase Plan

     The full text of the  Purchase  Plan  appears  in  Appendix A to this Proxy
Statement,  to which Appendix  reference is made for a complete statement of the
terms of the Purchase Plan.

     The  Board  of  Directors  recommends  that  stockholders  vote YES on this
proposal.  The  affirmative  vote of the  holders of a majority of the shares of
Common Stock  represented at the Annual Meeting will be required for adoption of
the proposal.


                                  PROPOSAL IV

              RATIFICATION OF DELOITTE & TOUCHE LLP AS INDEPENDENT
               AUDITORS FOR THE COMPANY FOR THE 1997 FISCAL YEAR

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The Company has  selected the  accounting  firm of Deloitte & Touche LLP to
serve as the  Company's  independent  auditors  for the 1997  fiscal  year.  The
stockholders  are  being  asked to ratify  this  selection.  Representatives  of
Deloitte & Touche LLP are  expected  to be present at the Annual  Meeting.  Such
representatives  will have the  opportunity  to make a  statement  at the Annual
Meeting  if they so choose  and will be  available  to  respond  to  appropriate
questions.


                                       15
<PAGE>

                             EXECUTIVE COMPENSATION

Executive Compensation Committee Report

     This  report  discusses  the  manner  in  which  base  salaries,  incentive
compensation and stock option grants for Abe J. Gustin, Jr., the Company's Chief
Executive  Officer  ("CEO"),  and the  other  executives  named  in the  Summary
Compensation Table (the "Named  Executives") were determined for the 1996 fiscal
year.

     The Company  continues  to believe  that its past  growth and success  have
been, and that its continued growth and success will be dependent in part on its
ability to attract and retain highly-qualified  senior management.  In addition,
the  Company  believes  that  executive  officers  should  have  their  personal
financial  interests  closely aligned with stockholder  value. As a result,  the
Company established  executive total direct compensation levels for 1996 that it
believes  are  competitive  with  restaurant  industry  leaders,  based  on  the
compensation  survey  described  below,  and focused on the Company's  operating
performance.  The Company's executive compensation arrangements consist of three
primary   parts:   competitive   base   salary   levels,   significant   Company
performance-based bonus payments, and stock options. The Committee believes that
these  components  are  appropriate  ways to provide  the  Company's  executives
financial  security  and  motivation  to  increase  profitability  both  in  the
near-term and over time. The Company used an independent compensation consultant
to advise on executive  compensation  issues. The Company had written employment
agreements in effect  throughout 1996 with Mr. Gustin,  Mr. Hill and Mr. Shadid.
Mr. Gustin entered into a new two-year employment agreement effective January 1,
1996. The Company's executive employment agreements address only first-year base
salary levels and, therefore,  did not determine 1996 compensation  levels. Base
salary,  bonus  and  stock  option  levels  are  left to the  discretion  of the
Committee each year.

     In  reviewing  compensation  levels for 1996,  the  Committee  conducted  a
thorough review and study of the Company's  executive  salary and bonus policies
in order to provide the Company's executive officers with appropriate  financial
and  motivational   arrangements  in  1996  and  the  future.  The  compensation
consultant  compared the base salaries,  incentives and total cash  compensation
paid to the  Company's  executives  with those paid by other  companies  in four
categories:

         Performance  graph customized  industry peer group -- consisting of the
         seven  publicly-traded  restaurant  companies comprising the customized
         industry  peer  group used in the  performance  graph  included  in the
         Company's 1996 Proxy Statement.

         Historical peer group -- consisting of the Performance Graph customized
         industry  peer  group  plus 12  additional  publicly-traded  restaurant
         companies.  This  is the  same  group  the  Committee  used  in 1994 to
         evaluate 1995 executive compensation levels.

         Industry  leader  peer  group  --  consisting  of  10   publicly-traded
         restaurant  companies,  three of which are included in the  Performance
         Graph customized  industry peer group,  four more of which are included
         in the Historical  peer group,  and three of which are not in either of
         the other industry peer groups.

         Service  industry  peer group --  consisting  of eight  publicly-traded
         health care and retail  companies with annual  revenues in excess of $1
         billion.

The  Committee  directed  the  compensation  consultant  as  to  which  specific
companies to use in its study.  The companies  were  selected  because they were
generally  comparable  to the  Company  in size  and  recent  growth  rate.  The
Committee's  review  of  this  data  and of an  industry  compensation  analysis
prepared by the consultant resulted in the base salary increase described below.


                                       16
<PAGE>

     Base Salary

     In determining the 1996 base salaries for the CEO and Named Executives, the
Committee  considered  several criteria,  including growth in stockholder value,
free cash flow, earnings before interest, taxes, depreciation,  and amortization
("EBITDA"),  net earnings,  franchisee  relations and new  restaurant  openings.
These criteria were not weighted by an predetermined  formula,  but rather, were
considered in light of the overall  achievement  of the  Company's  goals and of
general  industry and  economic  factors.  The  significance  of any  particular
criterion   varied   depending   upon  the   particular   position  or  area  of
responsibility  of the executive in question.  Mr.  Gustin's 1996 base salary of
$465,000  represented  an increase of 9.4% over 1995 and reflected the continued
strong  operational  and  financial  performance  of  the  Company  and  of  the
Applebee's franchise system,  evidenced by, among other things,  continued large
earnings growth, significant operating margin improvement, and another year of a
record number of restaurant openings.

     It is the  policy of the  Company  to review  executive  base  salaries  in
relation to  comparable  positions in the  restaurant  industry.  The  Committee
believes that base salaries should remain competitive with industry leaders, but
not significantly exceed the median.

     Incentive Compensation

     The Committee  believes that a significant part of compensation for the CEO
and other senior  executives  should  continue to be based on the achievement of
operating  and financial  goals.  The  incentive  plan,  when combined with base
salary, provides award opportunities  approximately equal to the 75th percentile
of  comparable  positions  among  industry  leaders.  The Company  uses its 1994
Management  and Executive  Incentive Plan (a cash bonus plan) for all executives
and its 1994  Long-Term  Incentive  Plan (a stock award plan) for all executives
below the Senior Vice President level.  Under the cash bonus plan, the Committee
established  operating and financial goals for the Company and individual  bonus
payments,  based on a percentage of base salary, to be paid at various levels of
goal  achievement.   The  Committee  believes  that  this  program  provides  an
appropriate,  attractive  incentive  opportunity to the Company's executives for
both short-term and long-term rewards.

     The Committee  established  the 1996 minimum  achievement  level to receive
bonus payments under the 1994 Management and Executive  Incentive Plan at 88% of
the Company's internal targeted pre-tax profit, an increase from the 74% minimum
achievement  level  used  in  1995.  The  maximum  achievement  level  for  1996
established under the 1994 Management and Executive  Incentive Plan was 98.5% of
the Company's internal targeted pre-tax profit. The plan allows the Committee to
exclude items from the calculation of pre-tax profit when it believes that it is
equitable  to do so.  After  the end of  1996,  the  Committee  excluded  losses
incurred  on the  disposition  of certain  restaurants,  and, to  recognize  the
initial  operating costs of developing and expanding the Rio Bravo concept,  the
Committee  segregated  the results of operations of the Rio Bravo  division from
the Applebee's  division.  As a result,  the actual  achievement  level was 95%,
which resulted in the CEO and each of the Named Executives  receiving 50% of the
maximum bonus potential under the plan.

     Stock Options

     The Committee  believes  that stock option grants and other  equity-related
compensation   programs  are  important  elements  of  the  Company's  executive
compensation  program  and will  continue to be used to  attract,  motivate  and
retain experienced,  qualified members of management.  Stock options are awarded
under the 1995 Equity Incentive Plan. Options are granted at 100% of fair market
value on date of grant,  and can be  exercised  (following  a  required  holding
period) at any time over a 10 year period.  In 1996,  the Committee  implemented
significant  changes in the Company's approach to stock options by informing the
executives  that grants will be made once every three years rather than annually
and by changing the vesting  schedule for these  options to vest 50% after three
years, 25% after four years and 25% after five years.


                                       17
<PAGE>

     Stock  option  grants  in 1996,  including  those to the CEO and the  Named
Executives,  were  made  by the  Committee  and  based  on  the  level  of  each
recipient's  responsibility  within the Company  and on amounts  targeted at the
75th percentile of long-term  compensation awards of industry leaders. Thus, the
grant to Mr. Gustin, as Chairman and CEO, who was ultimately responsible for all
operations of the Company and for the franchise  system and  relationships  with
franchisees,  was at the highest level awarded,  comprising  9.3% of all options
granted in 1996.

     Other Information

     Section 162(m) of the Internal Revenue Code places an annual  limitation of
$1,000,000 on the  compensation of certain  executive  officers of publicly held
corporations  that can be deducted for federal  income tax purposes  unless such
compensation  is based on  performance.  No  executive  of the Company  received
annual  compensation  in excess of $1,000,000 in 1996 or in any prior year.  The
Company's  bonus and  equity-based  compensation  plans are designed to meet the
requirements of Section 162(m) by basing incentive  compensation on identifiable
performance criteria.  The Committee does not anticipate that any executive base
salary will exceed $1,000,000.

                                    EXECUTIVE COMPENSATION COMMITTEE
                                    D. Patrick Curran
                                    Eric L. Hansen
                                    Jack P. Helms
                                    Raymond D. Schoenbaum (elected in May, 1996)


Compensation Committee Interlocks and Insider Participation

     The Executive  Compensation  Committee consists entirely of individuals who
are neither  officers or employees of the Company.  The Company  leases  certain
office space under an operating lease from a partnership in which Mr. Schoenbaum
holds a 37.5%  interest.  The Company paid $104,000 under this lease in the 1996
fiscal  year.  The Company  believes  that the terms of the lease  reflect  fair
market  value  rentals  which are  comparable  to those  which  could  have been
obtained from an unaffiliated third party.


                                       18
<PAGE>

Summary Compensation Table

     The following Summary Compensation Table sets forth the compensation of the
Chief  Executive  Officer  and each of the next  five  most  highly  compensated
executive  officers  of the Company  whose  annual  salary and bonuses  exceeded
$100,000 for  services in all  capacities  to the Company  during the last three
fiscal years.
<TABLE>
<CAPTION>

==================================================================================================================
                         SUMMARY COMPENSATION TABLE
==================================================================================================================
                                                                                                    Long Term
                                                                                                   Compensation
                                                         Annual Compensation                          Awards
                                      ----------------------------------------------------------------------------
                                                                                Other Annual
                                         Fiscal       Salary      Bonus(1)    Compensation(2)       Options(3)
      Name and Principal Position         Year          ($)          ($)            ($)                (#)
- ------------------------------------------------------------------------------------------------------------------
<S>                                      <C>          <C>         <C>          <C>                   <C>

   Abe J. Gustin, Jr.                      1996       $ 463,462    $ 139,500        $      --         100,000
   Chairman and Chief Executive            1995         423,077      318,750               --          59,000
   Officer                                 1994         366,965      161,719              369          49,000

   Lloyd L. Hill(4)                        1996       $ 338,432    $ 102,000        $  14,243         100,000
   President and Chief Operating           1995         308,655      232,500           95,576          72,000
   Officer                                 1994         244,111      119,229           67,418          51,000

   George D. Shadid                        1996       $ 269,362    $  74,525        $  23,267          75,000
   Executive Vice President and            1995         238,462      180,000           11,221          30,000
   Chief Financial Officer                 1994         197,203       86,250           18,378          30,000

   Steven K. Lumpkin(5)                    1996       $ 198,077    $  50,000        $      --          50,000
   Senior Vice President of                1995          98,077       93,750               --          25,000
   Administration                          1994           --           --                  --              --

   Stuart F. Waggoner                      1996       $ 188,461    $  47,500        $   3,241          50,000
   Senior Vice President of                1995         148,462      105,000           20,270          38,500
   Operations                              1994         109,297       47,438               --          15,000

   Robert A. Martin                        1996       $ 188,077    $  47,500        $  15,715          60,000
   Executive Vice President of             1995         139,423       98,000           56,026          29,000
   Marketing                               1994         126,027       53,906            2,523          29,000
- ---------------
<FN>
(1)  Represents  payments made under the 1994 Management and Executive Incentive
     Plan.  In  addition,  amounts  applicable  to Mr.  Hill  include a bonus of
     $15,000 paid in 1994  pursuant to an  agreement  made at the time he joined
     the Company as an officer,  and amounts applicable to Mr. Lumpkin include a
     bonus of $30,000 paid in 1995 pursuant to an agreement  made at the time he
     joined the Company as an officer.
(2)  Represents  automobile  allowances,  club membership fees paid on behalf of
     certain  officers,  and  payments  made in  connection  with the  Company's
     non-qualified  retirement savings plan. Amounts applicable to Mr. Hill also
     include moving and relocation expense reimbursements of $84,868 in 1995 and
     $67,378 in 1994.  Amounts applicable to Mr. Martin ($48,249 in 1995) and to
     Mr.  Waggoner  ($3,241  in 1996 and  $20,270  in 1995)  relate to  one-time
     payments made to account for increased  income taxes  incurred by them as a
     result of adjustments made by the Company to certain stock options.
(3)  Represents options granted pursuant to the Company's 1989 Stock Option Plan
     and 1995 Equity Incentive Plan,  including options granted to directors who
     were also  executive  officers in 1995 and 1994 (see  "Certain  Information
     Concerning the Board of Directors").
(4)  Mr. Hill's employment with the Company commenced February 1, 1994.
(5)  Mr. Lumpkin's employment with the Company commenced May 1, 1995.
</FN>
</TABLE>

                                       19
<PAGE>


     During 1996, the Company had written employment agreements with Mr. Gustin,
Mr. Hill and Mr. Shadid. Each of the employment agreements provides for periodic
salary  adjustments as determined by the Executive  Compensation  Committee.  In
January 1997, Mr. Gustin's  salary was increased to $500,000,  Mr. Hill's salary
was increased to $420,000, and Mr. Shadid's salary was increased to $296,000.

     Effective  January 1, 1996,  the Company and Mr. Gustin  entered into a new
two-year employment agreement. The agreement allows periodic salary increases as
determined  by the  Executive  Compensation  Committee  and  provides a 26 month
severance  payment  based on the  current  year's  salary and the greater of the
annualized  current year's bonus or prior year's bonus (the "Severance  Amount")
in the event of termination by the Company  without cause (as defined) or by Mr.
Gustin with reason (as defined).  Upon such a termination,  if Mr. Gustin elects
to receive the Severance Amount,  the agreement imposes a noncompetition  and an
employee  nonsolicitation  clause.  Upon any other  termination,  the  agreement
allows the Company to impose the noncompetition and  nonsolicitation  provisions
for up to two years  upon a payment  of 50% of Mr.  Gustin's  base  salary.  The
agreement  also  provides  for a lump sum payment  equal to 26 times his current
year's  monthly  salary plus bonus,  plus an amount equal to all bonuses paid or
accrued  in  the  fiscal  year  of  termination,  without  the  imposition  of a
noncompetition or nonsolicitation  clause, in the event Mr. Gustin resigns or is
terminated following a change in control.

     Mr.  Hill's  agreement  was for an original  term of one year,  expiring in
January 1995,  and  automatically  renews for  successive  one-year terms unless
otherwise terminated as provided in the agreement. The Company also entered into
a  severance  and  noncompetition  agreement  with Mr.  Hill  which  provides  a
continuation of salary, bonus and benefits for a period of three years following
certain "triggering events," including  termination by the Company without cause
or   termination  by  Mr.  Hill  if  the  Company   substantially   reduces  his
compensation,  benefits, or duties or requires a relocation from the Kansas City
area. If the three-year  severance payments are due, Mr. Hill will be bound by a
three-year  non-compete.  If the severance payments are not due, the Company can
elect to impose a  one-year  non-compete  on Mr.  Hill if it pays him 50% of his
base salary.

     Effective  March 1, 1995,  the Company and Mr.  Shadid  entered  into a new
employment  agreement  with an  initial  term  ending  December  29,  1996,  and
renewable  thereafter  for  additional  one year  terms.  The  agreement  allows
periodic salary increases as determined by the Executive  Compensation Committee
and provides a 26 month severance payment based on the current year's salary and
the greater of the  annualized  current  year's bonus or prior year's bonus (the
"Severance Amount") in the event of termination by the Company without cause (as
defined) or by Mr.  Shadid with reason (as  defined).  If Mr.  Shadid  elects to
receive the Severance  Amount,  the agreement  imposes a  noncompetition  and an
employee  nonsolicitation  clause.  The  agreement  also provides for a lump sum
payment equal to 26 times his current year's monthly salary plus bonus,  plus an
amount equal to all bonuses  paid or accrued in the fiscal year of  termination,
without the imposition of a noncompetition  or  nonsolicitation  clause,  in the
event Mr. Shadid resigns or is terminated following a change in control.

     The Company has entered into severance  arrangements with other officers of
the Company  (eight  persons),  which provide for lump sum payments in the event
the  employee  resigns  or is  terminated  following  a change in control of the
Company in an amount equal to (i) one and  two-thirds  times the officer's  cash
compensation for the prior year (salary plus bonus),  and (ii) the amount of all
bonuses paid or accrued in the fiscal year of termination.  If all officers with
change in control  severance  agreements (ten persons) had been terminated as of
December 29, 1996,  as a result of a change in control,  the Company  would have
been required to make payments under the change in control severance  provisions
of the above agreements aggregating approximately $5,500,000.



                                       20
<PAGE>

     The following tables set forth  information  regarding  options granted and
exercised  during fiscal year 1996 with respect to the Chief  Executive  Officer
and the next five most highly compensated executive officers:
<TABLE>
<CAPTION>

==============================================================================================================
                  OPTION GRANTS IN LAST FISCAL YEAR
==============================================================================================================
                                                                                           Potential
                                                                                      Realizable Value at
                                                                                         Assumed Annual
                                                                                      Rates of Stock Price
                                                                                          Appreciation
                              Individual Grants(1)                                     for Option Term(2)
- ---------------------------------------------------------------------------------- ---------------------------
                         Number of      % of Total
                         Securities       Options
                         Underlying     Granted to      Exercise
                          Options        Employees       or Base
                         Granted(3)      in Fiscal        Price      Expiration         5%           10%
         Name               (#)            Year         ($/Share)       Date           ($)           ($)
- ----------------------- ------------- ---------------- ------------ -------------- ------------- -------------
<S>                     <C>           <C>              <C>          <C>            <C>           <C>
Abe J. Gustin, Jr.           100,000      9.3              $28.00      5/13/06       1,760,905      4,462,479
Lloyd L. Hill                100,000      9.3               28.00      5/13/06       1,760,905      4,462,479
George D. Shadid              75,000      7.0               28.00      5/13/06       1,320,679      3,346,859
Steven K. Lumpkin             50,000      4.7               28.00      5/13/06         880,452      2,231,239
Stuart F. Waggoner            50,000      4.7               28.00      5/13/06         880,452      2,231,239
Robert A. Martin              60,000      5.6               28.00      5/13/06       1,056,543      2,677,487
- ---------------
<FN>
(1)  Options are granted at the fair market value on the date of grant.
(2)  The  assumed  rates  are  compounded  annually  for the  full  terms of the
     options.
(3)  Options vest 50% three years after date of grant, 25% four years after date
     of grant, and 25% five years after date of grant.
</FN>
</TABLE>
<TABLE>
<CAPTION>
====================================================================================================
      AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
             AND FISCAL YEAR-END OPTION VALUES
====================================================================================================
                                                       Number of          Value of Unexercised
                                                Securities Underlying        In-The-Money
                                                 Unexercised Options          Options at
                                                     at 12/29/96              12/29/96(2)
                       Shares                            (#)                      ($)
                      Acquired       Value      ----------------------- ------------------------
                    at Exercise   Realized(1)        Exercisable/            Exercisable/
     Name               (#)           ($)           Unexercisable            Unexercisable
- ------------------- ------------- ------------- ----------------------- ------------------------
<S>                 <C>           <C>           <C>                     <C>                     
Abe J. Gustin, Jr.    33,000      $469,151          58,000/150,000      $  670,690/ $ ---
Lloyd L. Hill          None         None           116,000/140,000       1,251,032/   ---
George D. Shadid       None         None            45,000/105,000         610,550/   ---
Steven K. Lumpkin      None         None            10,000/ 65,000          53,750/   --- 
Stuart F. Waggoner    20,000       295,692          34,500/ 70,000         360,584/   --- 
Robert A. Martin       None         None            59,000/ 80,000         706,740/   ---

- --------------
<FN>
(1)  Market value less option price.
(2)  Based upon the closing  sale price of the Common Stock on December 27, 1996
     (the last trading day in fiscal year 1996).
</FN>
</TABLE>


                                       21
<PAGE>

Performance Graph

        The  following  graph  compares  the  annual  change  in  the  Company's
cumulative total stockholder return for the five fiscal years ended December 29,
1996 (December 29, 1991 to December 29, 1996) based upon the market price of the
Company's  Common  Stock,  compared  with the  cumulative  total return on Media
General's  Nasdaq Total Return  Index,  the Company's  customized  Industry Peer
Group,  the S&P  Restaurant  Industry  Index,  and the Media General  Restaurant
Industry  Index as indexed by Media  General.  The Media  General  Nasdaq  Index
includes  both  the  Nasdaq  NMS  and  Nasdaq  Small-Cap  Issuers  indices.  The
customized Industry Peer Group consists of the Company;  Brinker  International,
Inc.; Chart House Enterprises, Inc.; Cracker Barrel Old Country Store, Inc.; Max
& Erma's  Restaurants,  Inc.;  Spaghetti  Warehouse,  Inc.;  and Uno  Restaurant
Corporation.  Morrison  Restaurants,  Inc., which was included in the customized
Industry  Peer Group shown in previous  proxy  statement  comparisons,  has been
excluded  from the results  shown  below due to a spin-off of its casual  dining
operations into a separate entity. The Media General  Restaurant  Industry Index
includes more than 140 restaurant companies, and the Company has determined that
this  Index  represents  a more  meaningful  peer  group  than  either  the  S&P
Restaurant  Industry Index or the custom peer group  described  above. In future
performance  comparisons,  the  Company  will  not  utilize  the S&P  Restaurant
Industry Index or the customized Industry Peer Group.

                         APPLEBEE'S INTERNATIONAL, INC.
                               Performance Graph

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
            APPLEBEE'S INTERNATIONAL, INC. VS. NASDAQ TOTAL RETURN INDEX VS.
          CUSTOMIZED INDUSTRY PEER GROUP VS. S&P RESTAURANT INDUSTRY INDEX
                          VS. MEDIA GENERAL RESTAURANT INDUSTRY INDEX

                              [GRAPH APPEARS HERE]

<TABLE>
<CAPTION>
                                                                                                       Media
   Measurement Period                             NASDAQ         Customized           S&P             General
 (Fiscal Year Covered)       Applebee's        Total Return       Industry         Restaurant       Restaurant
   Measurement Point     International, Inc.      Index          Peer Group      Industry Index   Industry Index
- ----------------------- --------------------- --------------- ----------------- ---------------- ------------------
<S>                     <C>                   <C>             <C>               <C>              <C>              
   December 29, 1991           $100.00           $100.00           $100.00          $100.00           $100.00
   December 27, 1992           $200.63           $100.98           $125.79          $128.10           $122.90
   December 26, 1993           $445.12           $121.13           $164.51          $149.55           $134.29
   December 25, 1994           $321.29           $127.17           $107.00          $149.09           $120.90
   December 31, 1995           $492.60           $164.96           $ 97.92          $223.60           $165.23
   December 29, 1996           $591.52           $204.98           $120.18          $220.92           $167.06
</TABLE>

                   ASSUMES $100 INVESTED ON DECEMBER 29, 1991
                          ASSUMES DIVIDENDS REINVESTED
                      FISCAL YEAR ENDING DECEMBER 29, 1996


                                       22
<PAGE>

Certain Indemnification Agreements

     The Company has entered into  Indemnification  Agreements  with each of its
directors and officers. Under the Indemnification Agreements, the Company agreed
to hold  harmless and  indemnify  each  indemnitee  generally to the full extent
permitted by Section 145 of the Delaware General Corporation Law and against any
and  all  liabilities,  expenses,  judgments,  fines,  penalties  and  costs  in
connection with any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative to which the indemnitee
is made a party by reason of the fact that the indemnitee has, is or at the time
becomes a director or officer of the Company or any other  entity at the request
of the Company. The indemnity does not cover liability arising out of fraudulent
acts,  deliberate  dishonesty  or  willful  misconduct,  violations  of  certain
securities  laws,  or if a court  determines  that such  indemnification  is not
lawful. In addition,  the By-laws of the Company provide for  indemnification to
all officers  and  directors  of the Company to  essentially  the same extent as
provided in the indemnification agreements.

     The Company presently  carries director and officer liability  insurance to
insure its directors and officers  against certain  liabilities they might incur
in connection with performing their duties for the Company. The proceeds of such
insurance  would be available to the extent thereof to satisfy any obligation of
the Company to indemnify its directors or officers with respect to the liability
giving  rise to the  insurance  proceeds.  The  insurance  does  not  cover  all
liabilities that could give rise to indemnification by the Company.

                              CERTAIN TRANSACTIONS

     The Company and certain franchisees have obtained restaurant equipment from
Sal  Reck  Equipment  Company.  Sal  Reck,  the  owner of such  company,  is the
father-in-law  of Johyne H. Reck.  During the 1996 fiscal year, the Company paid
$426,000 for equipment and services  purchased from Sal Reck Equipment  Company.
The Company believes that all such  transactions  have been on terms at least as
favorable as could have been obtained from unaffiliated third parties.

     One of the Company's  restaurants is leased from a corporation in which Abe
J.  Gustin,  Jr.,  Ronald B. Reck and  Johyne H. Reck each owns a 25%  interest.
During 1995,  the Company  entered into an agreement  with this  corporation  to
lease additional  parking space for this  restaurant.  The Company paid $185,000
under these leases in the 1996 fiscal year. The Company  believes that the terms
of the leases  reflect fair market value rentals  which are  comparable to those
which could have been obtained from an unaffiliated  third party. Abe J. Gustin,
Jr. personally  guaranteed a restaurant lease for a former franchisee in Dallas.
When the Company undertook the operation of this franchise  restaurant it agreed
to assume the lease  prospectively.  This decision was approved by a majority of
the disinterested  members of the Board of Directors.  Mr. Gustin remains liable
on his guarantee.  In the 1996 fiscal year,  the aggregate  payments made by the
Company on the lease were $96,000.

     Mr.  Gustin's  brother  and a  brother-in-law  own  two  of  the  Company's
franchisees,  A.N.A.,  Inc.,  which  operates  10  Applebee's  restaurants,  and
Miss-Ala-Rio,  Inc.,  which holds the rights to a development  territory for Rio
Bravo.  Another  brother-in-law  of Mr.  Gustin owns a 50% interest in Apple-Bay
East, Inc., another of the Company's  franchisees which operates four Applebee's
restaurants.  The Company has also entered into  development  agreements for two
territories   with  Apple  Partners  Limited   Partnership.   Johyne  H.  Reck's
brother-in-law  owns a 50%  interest in the  corporate  general  partner of this
limited partnership.  In February 1997, the Company entered into an agreement to
purchase the assets of 11 operating  restaurants in one of these territories for
approximately  $36,100,000,  subject to adjustment.  In addition, Apple Partners
Limited  Partnership  has  also  reached  an  agreement  to sell  its  remaining
territory to another  franchisee.  The development  and franchise  agreements of
A.N.A.,  Inc.,  Miss-Ala-Rio,  Inc.,  Apple-Bay  East,  Inc. and Apple  Partners
Limited  Partnership  are  standard  in form and  require  payment  of  standard
franchise, royalty, and advertising fees.

     The Company  leases  certain  office space under an operating  lease from a
partnership in which Raymond D. Schoenbaum  holds a 37.5% interest.  The Company
paid  $104,000  under this lease in the 1996 fiscal year.  The Company  believes


                                       23
<PAGE>

that the  terms of the  lease  reflect  fair  market  value  rentals  which  are
comparable to those which could have been obtained  from an  unaffiliated  third
party.

     The Company has a consulting  agreement  with Mr.  Kenneth Hill to act as a
consultant  to the Company for  governmental  affairs  and  restaurant  industry
relations  until March 1, 1998. Mr. Hill was paid $200,000 for the first year of
the  agreement,  $150,000 for the second year,  and will be paid $79,000 for the
third year. The agreement contains nondisclosure,  noncompetition,  and employee
nonsolicitation  clauses and also  provides  that all concepts  and  discoveries
conceived by Mr. Hill alone or with others become the exclusive  property of the
Company. Mr. Hill has agreed to continue to serve as a director through the term
of his  consulting  agreement,  but has informed the Company that he will resign
from the Board upon the  termination of his  consulting  agreement or earlier if
the Company selects someone to fill his position on the Board of Directors.

                                 OTHER MATTERS

     The  Company  knows of no other  matters  to be  considered  at the  Annual
Meeting. However, if any other matters are properly presented at the meeting, it
is the  intention  of the  persons  named in the  accompanying  proxy to vote in
respect thereof in accordance with their best judgment.

     The Board of Directors  encourages  each  stockholder  to attend the Annual
Meeting.  Whether or not you plan to attend, you are urged to complete, sign and
return the enclosed proxy in the accompanying  envelope.  A prompt response will
greatly  facilitate  arrangements for the meeting,  and your cooperation will be
appreciated.   Stockholders  who  attend  the  meeting  may  vote  their  shares
personally even though they have sent in their proxies.


                                              By Order of the Board of Directors



                                              Robert T. Steinkamp, Secretary
                                              Applebee's International, Inc.
                                              4551 W. 107th Street, Suite 100
                                              Overland Park, Kansas  66207

Overland Park, Kansas
April 8, 1997


                                       24

                                                                      APPENDIX A


                         APPLEBEE'S INTERNATIONAL, INC.

                          EMPLOYEE STOCK PURCHASE PLAN


                        ARTICLE 1 - PURPOSE OF THE PLAN

         The Company has established this Plan to provide eligible  employees of
the Company and its  Subsidiaries a method to purchase shares of common stock of
the Company by payroll deduction at a discount.  The Plan is intended to qualify
as an "employee  stock purchase plan" under Section 423 of the Code and shall be
construed and operated consistently with the requirements of that Section.

                            ARTICLE 2 - DEFINITIONS

         2.1  "Beneficiary"  means the person designated by the Participant on a
form provided by and  acceptable  to the Committee to receive the  Participant's
Payroll  Deduction Account in the event of his death. In the absence of any such
designation, "Beneficiary" shall mean the Participant's estate.

         2.2      "Board" means the Board of Directors of the Company.

         2.3 "Brokerage Account" means the general securities brokerage account,
or  such  other  account  or  record  determined  appropriate  by  the  Company,
established and maintained for the Plan with any entity selected by the Company,
in its discretion,  to assist in the  administration  of, and purchase of Shares
under the Plan.

         2.4      "Code" means the Internal Revenue Code of 1986, as amended.

         2.5      "Commencement Date" means  the January 1,  April 1,  July 1 or
October 1, as the case may be, on which a particular Offering begins.

         2.6      "Committee"  means  the  committee  of  persons  appointed  by
the Company for the purpose of administering the Plan.

         2.7      "Company" means Applebee's International, Inc.

         2.8 "Designated Person" means the person designated by the Committee to
receive any forms or agreements  required or permitted under the Plan. More than
one  person  may  be  designated  by the  Committee.  Different  persons  may be
designated for different  forms or agreements.  The Designated  Person may be an
individual or an entity.  The Committee shall notify  Participants in writing of
the identity of each Designated Person and the forms or agreements to be sent to
each such person.

         2.9      "Effective Date" means January 1, 1997.

         2.10     "Ending  Date" means the  March 31, June 30,  September  30 or
 December 31, as the case may be, on which a particular Offering concludes.

         2.11 "Enrollment Agreement" means the enrollment form acceptable to the
Committee  that a Participant  who wishes to participate in the Plan must submit
to the Designated Person prior to the Commencement Date.

<PAGE>
         2.12 "Offering" means each three (3) consecutive  month offering period
for the purchase and sale of Shares under the Plan.

         2.13 "Participant"  means an employee who has satisfied the eligibility
requirements of Article 3 and who has complied with the  requirements of Article
4.

         2.14 "Pay" means and includes  (i) a  Participant's  regular  salary or
earnings; (ii) a Participant's overtime pay; and (iii) bonuses designated by the
Committee as being eligible to be used to purchase Shares under this Plan. "Pay"
shall not  include  any other  compensation,  taxable  or  otherwise,  including
without limitation employee tips,  moving/relocation  expenses,  imputed income,
option income, tax-gross-ups and taxable benefits.

         2.15 "Payroll Deduction  Account" shall mean the Company's  bookkeeping
entry that  reflects the amount  deducted  from each  Participant's  Pay for the
purpose of purchasing Shares under the Plan,  reduced by amounts refunded to the
Participant and amounts applied to purchase Shares  hereunder.  Amounts deducted
from each  Participant's  Pay may be  commingled  with the general  funds of the
Company.  No  interest  shall  be paid or  allowed  on a  Participant's  payroll
deductions.

         2.16 "Plan" means the  Applebee's  International,  Inc.  Employee Stock
Purchase Plan.

         2.17 "Purchase Price" means the price per Share as set forth in Article
6 paid by a Participant to acquire Shares hereunder.

         2.18     "Shares" means shares of the Company's common stock.

         2.19  "Subsidiaries"  shall  mean any  present  or future  domestic  or
foreign  corporation that would be a "subsidiary  corporation" of the Company as
that term is defined in Section 424(f) of the Code.

         2.20  "Withdrawal"  means a Participant's  election to withdraw from an
Offering pursuant to Article 11.

                            ARTICLE 3 - ELIGIBILITY

         Any regular employee of the Company or any of its Subsidiaries shall be
eligible to participate in the Plan as of the Commencement  Date coinciding with
or next following the completion of twelve (12) consecutive months of employment
following his date of hire. For the purpose of determining an employee's initial
eligibility,  an employee's  period of employment with any business entity,  the
assets, business or stock of which has been acquired, in whole or in part by the
Company  or  any of its  Subsidiaries  through  purchase,  merger  or  otherwise
("Acquired  Business"),  shall be taken into account.  An  employee's  period of
employment with the Company,  any of its Subsidiaries,  or any Acquired Business
prior to the  Effective  Date  shall  be  taken  into  account.  If an  employee
terminates employment with the Company or any of its Subsidiaries for any reason
and is later  rehired,  such  employee,  regardless of whether he is eligible to
participate  in the Plan  prior to his  termination,  shall be  treated as a new
employee and will be eligible to participate in the Plan as of the  Commencement
Date coinciding with or next following the completion of twelve (12) consecutive
months of employment following his date of rehire. For purposes of this Article,
an employee's  employment with the Company or any of its Subsidiaries  shall not
be  considered  interrupted  or  terminated in the case of a leave of absence or
suspension,  provided  that  such  leave  is  approved  by  the  Company  or the
employee's  reemployment  with the Company or any of its  Subsidiaries  upon the
expiration of such leave is guaranteed by contract or statute.

                            ARTICLE 4 - PARTICIPATION

         An  eligible  employee  may  become  a  Participant  by  completing  an
Enrollment  Agreement  provided by the Company and filing it with the Designated
Person prior to the deadline set by the Committee that precedes the Commencement


                                       2
<PAGE>

Date of the Offering to which it relates.  Participation  in one Offering  under
the Plan shall neither limit, nor require,  participation in any other Offering;
provided,  however,  that at the conclusion of each Offering,  the Company shall
automatically  re-enroll each  Participant in the next Offering at the same rate
of payroll  deduction,  unless the Participant has advised the Designated Person
otherwise in a written form acceptable to the Committee.

                              ARTICLE 5 - OFFERINGS

         Each  Offering  shall be for three (3)  consecutive  months.  The first
Offering shall commence on January 1, 1997. Thereafter, Offerings shall commence
on each subsequent  April 1, July 1, October 1 and January 1, and shall continue
until the Plan is terminated in accordance with Section 15.5.

                           ARTICLE 6 - PURCHASE PRICE

         The  "Purchase  Price" per Share  pursuant to an Offering  shall be the
lesser of (a) 90% of the fair market value per Share on the Commencement Date of
such  Offering or, if the  Commencement  Date is not a business day, the nearest
subsequent  business  day; or (b) 90% of the fair market  value of such Share on
the Ending Date of such  Offering or, if the Ending Date is not a business  day,
the nearest prior  business day. "Fair market value" for this purpose shall mean
the closing price as reported on the National  Association of Securities Dealers
Automated  Quotation National Market System (the "NASDAQ-NMS") or, if the Shares
are not reported on the NASDAQ-NMS, on the stock exchange,  market, or system on
which the Shares are traded as reported  that is  designated by the Committee as
controlling  for purposes of the Plan.  In the event shares are not so traded or
reported,  no  purchase  shall be made and each  Participant's  interest  in the
amount  credited  to the  Payroll  Deduction  Account  shall be returned to each
Participant without interest.

                   ARTICLE 7 - LIMITATIONS ON SHARE OWNERSHIP

         7.1 The maximum number of Shares that a Participant  may acquire during
an Offering shall be the amount credited to such Participant's Payroll Deduction
Account as of the Ending Date of such  Offering,  divided by the Purchase  Price
per Share.

         7.2 The maximum,  aggregate number of Shares that will be offered under
the Plan is two hundred thousand (200,000). If, as of any Ending Date, the total
number of Shares to be  purchased  exceeds the number of Shares  then  available
under this  Article  (after  deduction  of all Shares that have been  previously
purchased under the Plan), the Committee shall make a pro rata allocation of the
Shares  that  remain  available  in as  nearly  a  uniform  manner  as  shall be
practicable and as it shall determine, in its sole judgment, to be equitable. In
such event, any amount credited to each Participant's  Payroll Deduction Account
that remains after  purchase of such reduced  number of Shares shall be refunded
as  soon  as  reasonably  practicable,  and no  further  payroll  deductions  or
Offerings  shall occur under this Plan  unless and until  additional  shares are
authorized.

         7.3 Notwithstanding anything herein to the contrary, the maximum number
of Shares that may be purchased by any  Participant  as of any Ending Date shall
be reduced to that number which, when the voting power or value thereof is added
to the total combined  voting power or value of all classes of shares of capital
stock of the Company or its  Subsidiaries  the person is already  deemed to hold
(excluding  any number of Shares which such person would be entitled to purchase
under the Plan),  is one share less than five percent (5%) of the total combined
voting  power or value of all classes of shares of capital  stock of the Company
or its Subsidiaries.  For purposes of the foregoing, the rules of Section 424(d)
of the Code  shall  apply.  In  addition,  no  Participant  shall be  allowed to
purchase  Shares as of any Ending Date to the extent such  purchase  would cause
the sum of the fair market  value of all Shares  purchased  by such  Participant
under this Plan and any other plan  qualified  under Code Section 423 during the
calendar  year  during  which such Ending  Date  occurs to exceed  $25,000.  For
purposes of the preceding sentence, "fair market value" shall be the value as of
the date of grant of each such  Offering  and the rules of Section  423(b)(8) of
the Code shall apply.


                                       3
<PAGE>

                         ARTICLE 8 - PAYROLL DEDUCTIONS

         8.1 At the time the  Enrollment  Agreement is filed with the Designated
Person  and  for  so  long  as a  Participant  participates  in the  Plan,  each
Participant may authorize the Company to make payroll deductions of either (a) a
fixed dollar amount per pay period; or (b) a whole percentage (in 1% increments)
of Pay per pay period, provided, however, that no payroll deduction shall exceed
15% of Pay per pay period. The Committee, in its discretion,  may establish from
time to time a minimum fixed dollar  deduction that a Participant must authorize
under this Plan; provided,  however, that a Participant's  existing rights under
any Offering that has already commenced may not be adversely affected thereby.

         8.2 The  amount  of each  Participant's  payroll  deductions  shall  be
credited to his Payroll Deduction Account.  No interest or other amount shall be
credited to a Payroll Deduction Account.

         8.3 Commencing with respect to the first payroll period beginning on or
after the Plan's Effective Date, a Participant's  authorized  payroll deductions
shall be deducted from each paycheck paid during an Offering and shall  continue
until changed by the  Participant or by amendment or termination of this Plan. A
Participant may elect to increase or decrease his authorized  payroll deductions
effective as of January 1 or July 1 of each year upon prior notice acceptable to
the Company.  Except for a Withdrawal and  discontinuance of payroll  deductions
permitted under this Plan, no change in payroll deductions may be effective on a
date other than January 1 or July 1, including without limitation, any change in
the amount or rate of payroll deductions during an Offering.

         8.4  With  respect  to  each  payroll  period  during  an  Offering,  a
Participant's  authorized  payroll  deductions  shall be deducted  from Pay only
after  all  other   discretionary  and   nondiscretionary   payroll   deductions
attributable  to such  Participant  have first been  deducted  from Pay for such
period.  To  the  extent  a  Participant's  Pay  after  such  discretionary  and
nondiscretionary  payroll  deductions  have  been  deducted  is  less  than  the
Participant's   authorized  payroll  deductions  hereunder,   the  Participant's
remaining Pay, if any, shall be credited on his behalf to the Payroll  Deduction
Account and the difference  between the authorized and actual deduction shall be
disregarded and never deducted from payroll or credited to the Payroll Deduction
Account.

                         ARTICLE 9 - PURCHASE OF SHARES

         9.1 As of the Ending Date of each Offering,  each Participant  shall be
deemed to have elected to purchase at the Purchase Price,  the maximum number of
Shares   (including   fractional   Shares)  that  may  be  purchased  with  such
Participant's  Payroll  Deduction  Account in accordance  with the terms of this
Plan,  unless the Designated  Person has received  timely and proper notice of a
Withdrawal.  The Shares  purchased  hereunder  will be credited to the Brokerage
Account. Any cash remaining in the Participant's Payroll Deduction Account which
is not  applied  toward the  purchase  of Shares  shall be carried  forward  and
applied  in  subsequent  Offerings.  No  Participant  shall have any rights of a
shareholder  with respect to any Shares until the Shares have been  purchased in
accordance herewith.  Shares purchased hereunder may be treasury or newly issued
shares acquired from the Company or shares acquired on the open market.

         9.2 Any cash dividends paid on Shares credited to the Brokerage Account
shall be  automatically  applied to  purchase,  at Company  expense,  additional
Shares from the  Company at the fair  market  value (as defined in Article 6) of
such Shares as of the business day  immediately  preceding the date of purchase,
or on the open  market at the  market  price at the time of  purchase,  and such
additional shares shall be credited to the Brokerage Account.

         9.3  Notwithstanding  the  preceding  provisions of this Article or any
other  provision to the  contrary,  no Shares  shall be  purchased  hereunder or
credited to the Brokerage Account until the Plan is approved by the stockholders
of the Company as provided in Section 15.1.



                                       4
<PAGE>

                  ARTICLE 10 - EVIDENCE OF OWNERSHIP OF SHARES

         Following  the  Ending  Date of each  Offering,  the  Shares  that  are
purchased by each Participant  shall be recorded in book entry form and credited
to the Brokerage Account.

                             ARTICLE 11 - WITHDRAWAL

         11.1 A Participant may "Withdraw" from an Offering, in whole but not in
part, by notifying the Designated Person, in writing on a form acceptable to the
Committee, in which event (i) the Participant's payroll deductions shall stop as
soon as is  reasonably  practicable  following  receipt  of such  notice  by the
Designated  Person,  (ii) the Company  shall  refund the amount  credited to the
Participant's Payroll Deduction Account as soon as reasonably  practicable,  and
(iii) no Shares shall be purchased on behalf of the Participant  with respect to
such  Offering.  The notice  described  in this  Section must be received by the
Designated  Person prior to the deadline set by the Committee,  provided that if
the Committee fails to set such a deadline,  such notice must be received by the
Ending Date (or the immediately preceding business day if the Ending Date is not
a business day).

         11.2 An eligible  employee who has  previously  withdrawn from the Plan
may re-enter by complying with the Participation  requirements.  Upon compliance
with such requirements,  an employee's  re-entry into the Plan will be effective
as of the  Commencement  Date coinciding with or next following the satisfaction
of such requirements.

         11.3 A Participant hereunder may elect at any time on a form acceptable
to the Committee (i) to have all or part of the Shares credited to the Brokerage
Account on his behalf  (including  fractional  Shares) sold at the Participant's
expense  and  cash  paid  to the  Participant,  (ii) to have  any  whole  Shares
transferred to the Participant's individual brokerage account established at the
Participant's  expense,  or  (iii)  to have a stock  certificate  issued  to the
Participant  or his  designee  for any whole  Shares  credited to the  Brokerage
Account on his behalf.

                      ARTICLE 12 - RIGHTS NOT TRANSFERABLE

         No Participant shall be permitted to sell, assign, transfer, pledge, or
otherwise  dispose of or  encumber  such  Participant's  interest in the Payroll
Deduction  Account or any rights to purchase or to receive Shares under the Plan
other than by will or the laws of descent and distribution,  and such rights and
interests  shall  not be  subject  to,  a  Participant's  debts,  contracts,  or
liabilities.  If a  Participant  purports to make a  transfer,  or a third party
makes a claim in  respect of a  Participant's  rights or  interests,  whether by
garnishment,  levy,  attachment or otherwise,  such purported  transfer or claim
shall be treated as a Withdrawal.

                     ARTICLE 13 - TERMINATION OF EMPLOYMENT

         As  soon  as  reasonably   practicable   following   termination  of  a
Participant's  employment  with the Company or any of its  Subsidiaries  for any
reason whatsoever, including, but not limited to, by reason of death, disability
or  retirement,  (i) the amount  credited  to the Payroll  Deduction  Account on
behalf  of  the  Participant  shall  be  returned  to  the  Participant  or  the
Participant's Beneficiary,  as the case may be, subject to Section 15.1 and (ii)
the  Participant's  interest in the Brokerage Account shall be liquidated in the
manner described below. As part of the procedure to liquidate the  Participant's
interest in the Brokerage  Account,  the  Participant  may elect in writing on a
form  acceptable to the Committee and received by the  Designated  Person by the
deadline  set by the  Committee,  to have the number of Shares  credited  to the
Brokerage Account on behalf of the Participant sold at the Participant's expense
and cash paid to the  Participant,  or to have such  Shares  transferred  to the
Participant's  individual  brokerage  account  established at the  Participant's
expense.  If the Participant does not request a sale or transfer by the deadline
established  by the  Committee  or  requests to receive a stock  certificate,  a
certificate for the whole Shares credited to the Brokerage Account on his behalf
will be issued to the Participant and the Participant  will receive cash for any
fractional Shares credited to the Brokerage Account on his behalf.

                                       5
<PAGE>

                           ARTICLE 14 - ADMINISTRATION

         The Plan shall be administered by the Committee,  which may engage such
persons,  entities  or  agents  as it shall  deem  advisable  to  assist  in the
administration of the Plan. The Company may from time to time appoint or dismiss
members of the  Committee.  A majority  of the  members of the  Committee  shall
constitute  a quorum  and the acts of a  majority  of the  members  present at a
meeting or the  consent in writing  signed by all the  members of the  Committee
shall  constitute the acts of the Committee.  The Committee shall be vested with
full authority to make, administer,  and interpret such rules and regulations as
it deems necessary to administer the Plan, and any determination,  decision,  or
action of the Committee in  connection  with the  construction,  interpretation,
administration  or  application  of the Plan  shall be  final,  conclusive,  and
binding upon all parties,  including the Company,  the  Participants and any and
all persons that claim rights or interests  under or through a Participant.  The
Committee  may  delegate  all or  part  of its  authority  to one or more of its
members.

                          AMENDMENT 15 - MISCELLANEOUS

         15.1 Approval of the Plan.  Notwithstanding  any provision in this Plan
to the contrary,  if the Plan is not approved by the stockholders of the Company
within twelve (12) months after the Effective  Date of the Plan,  the balance of
each Participant's  Payroll Deduction Account shall be refunded in its entirety,
without  interest,  as soon as reasonably  practicable.  If an eligible employee
terminates  employment  after the Ending Date of any  Offering  but prior to the
approval of the Plan by the stockholders of the Company,  then such employee may
elect in  writing  on a form  acceptable  to the  Committee,  which form must be
received by the Designated Person by the deadline set by the Committee,  to have
the balance  credited to the Payroll  Deduction  Account on his behalf as of any
such  Ending  Date  retained  and  applied  to  purchase  Shares  following  the
subsequent  approval of the Plan by the stockholders of the Company, or returned
to the employee at a later date in the event the stockholders do not approve the
Plan. If such election is not timely made or if such employee  elects to receive
cash, such employee shall receive the balance credited to the Payroll  Deduction
Account  on his  behalf  as of any  such  Ending  Date  as  soon  as  reasonably
practicable after the passage of such deadline or making such election.

         15.2 Amendment or  Discontinuance of the Plan. The Board shall have the
right to  amend,  modify  or  terminate  the Plan at any  time  without  notice,
provided that (i) no Participant's existing rights under any Offering that is in
progress may be adversely affected thereby, and (ii) in the event that the Board
desires to retain the favorable tax treatment  under Sections 421 and 423 of the
Code,  no such  amendment  of the Plan shall  increase the number of Shares that
were reserved for issuance hereunder unless the Company's  shareholders  approve
such an increase.

         15.3  Changes  in  Capitalization.  In  the  event  of  reorganization,
recapitalization,  stock split, stock dividend,  combination of shares,  merger,
consolidation, offerings of rights, or any other change in the capital structure
of the Company,  the number, kind and price of the Shares that are available for
purchase under the Plan and the number of Shares that an employee is entitled to
purchase  shall be  automatically  adjusted  to  reflect  the  change in capital
structure;  provided,  however,  that the Board shall retain the right to modify
any such adjustment in the manner it deems appropriate.

         15.4  Notices.  All notices or other  communications  by a  Participant
under or in  connection  with the Plan,  including but not limited to Enrollment
Agreements,  shall be  deemed  to have  been duly  given  when  received  by the
Designated Person in the form specified by the Committee.

         15.5 Termination of the Plan. This Plan shall terminate at the earliest
of the following:

              (a) The date of the filing of a "Statement  of Intent to Dissolve"
by the Company or the effective  date of a merger or  consolidation  wherein the
Company is not to be the surviving corporation, which merger or consolidation is
not between or among corporations affiliated with the Company;

                                       6
<PAGE>

              (b) The date the Board acts to terminate the Plan; and

              (c) The  date  when  all of the  Shares  that  were  reserved  for
issuance hereunder have been purchased.

         Prior to  termination  of the Plan,  the  Company may change the Ending
Date of a pending  Offering.  Upon  termination  of the Plan,  the Company shall
refund to each Participant the remaining  amount credited to each  Participant's
Payroll Deduction Account after all purchases have been made.

         15.6 Notice of, and  Limitations on Sale of Stock  Purchased  Under the
Plan.  The Plan is intended to provide Shares for investment and not for resale.
The Company does not,  however,  intend to restrict or influence  the conduct of
any employee's affairs beyond established Company policies.  A current or former
Participant may, therefore, sell Shares that are purchased under the Plan at any
time at his expense,  subject to compliance with any applicable federal or state
securities  laws and  Company  policies.  Each  current  and former  Participant
assumes the risk of any market  fluctuations  in the price of the  Shares.  Each
current or former  Participant  must  notify the Company of any  disposition  of
Shares  purchased under this Plan that is described in Section  423(a)(1) of the
Code,  which is any disposition  within two years after the date of grant of the
option to purchase or any disposition  within one year after the transfer of the
Share to him.

         15.7  Governmental  Regulation.  The  Company's  obligation to sell and
deliver Shares under this Plan is subject to any  governmental  approval that is
required in connection with the authorization, issuance or sale of such Shares.

         15.8 No Employment Rights.  This Plan does not, directly or indirectly,
create  in any  employee  or  class of  employees  any  right  with  respect  to
continuation  of  employment  by the  Company,  and it shall  not be  deemed  to
interfere in any way with the Company's right to terminate, or otherwise modify,
an employee's employment at any time.

         15.9  Governing  Law.  The law of the state of Kansas  shall govern all
matters  that relate to this Plan except to the extent it is  superseded  by the
laws of the United States.

         15.10 Text of Plan Documents Controls.  Titles of Articles and Sections
in this Plan are inserted for  convenience of reference only and in the event of
any  conflict,  the text of this  instrument,  rather  than such  titles,  shall
control.

         15.11 Non-gender  Clause.  Any words herein used in the masculine shall
read and be construed in the  feminine  where they would so apply.  Words in the
singular  shall be read and be  construed  as though  used in the  plural in all
cases where they would so apply.

         IN WITNESS WHEREOF, Applebee's International, Inc. has caused this Plan
to be adopted effective as of January 1, 1997.

                                     APPLEBEE'S INTERNATIONAL, INC.
                                     "Company"

                                     By:    /s/ Abe J. Gustin, Jr.
                                            ------------------------------------

                                     Title: Chairman and Chief Executive Officer
                                            ------------------------------------

                                       7

                      THIS PROXY IS SOLICITED ON BEHALF OF
            THE BOARD OF DIRECTORS OF APPLEBEE'S INTERNATIONAL, INC.
                  ANNUAL MEETING OF STOCKHOLDERS, MAY 14, 1997

         The undersigned  hereby appoints each of Abe J. Gustin,  Jr. and Robert
T. Steinkamp the proxy and  attorney-in-fact  of the undersigned with full power
of  substitution  for and in the name of the  undersigned  to attend  the Annual
Meeting of Stockholders of Applebee's International, Inc., to be held at 4551 W.
107th Street,  Suite 100,  Overland Park, Kansas 66207 on May 14, 1997, at 10:00
a.m., CDT, and any and all adjournments  thereof, and to vote thereat the number
of  shares  of  Common  Stock  of  Applebee's  International,  Inc.,  which  the
undersigned would be entitled to vote if then personally  present.  The Board of
Directors recommends votes FOR proposals I through IV.

   I.    To elect three  directors  to serve  until the 2000  Annual  Meeting of
         Stockholders or until their earlier resignation;
         Nominees:  Abe J. Gustin, Jr., D. Patrick Curran  and Robert A. Martin;
         [  ]  FOR all nominees listed above.
         [  ]  FOR all nominees listed above except.
         [  ]  WITHHOLD AUTHORITY to vote for all nominees listed above.

  II.    To amend the  Company's  1995 Equity  Incentive  Plan to  increase  the
         number of shares of Common Stock  available  for Awards  thereunder  by
         300,000 shares.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

 III.    To adopt the Company's Employee Stock Purchase Plan.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

  IV.    To  ratify  the  selection  of  Deloitte  & Touche  LLP as  independent
         auditors for the Company for the 1997 fiscal year.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

   V.    To transact such other business as may properly come before the meeting
         or any adjournment or postponement thereof.


<PAGE>



THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR PROPOSALS I THROUGH IV.


                                 Signature _________________    Date __________

                                 Signature _________________    Date __________

                                 Sign  exactly  as  name  appears  hereon.  When
                                 shares are held by joint  tenants,  both should
                                 sign.  When  signing  as  attorney,   executor,
                                 administrator,  trustee or guardian,  give full
                                 title.  If a  corporation,  sign full corporate
                                 name by President or other authorized  officer.
                                 If a partnership,  sign in partnership  name by
                                 authorized partner.

                                 MARK,  DATE,  SIGN,  AND PROMPTLY  RETURN PROXY
                                 CARD IN ENCLOSED ENVELOPE.




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