APPLEBEES INTERNATIONAL INC
DEF 14A, 1998-03-25
EATING PLACES
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                         APPLEBEE'S INTERNATIONAL, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                   May 6, 1998

To the Stockholders of Applebee's International, Inc.

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the "Annual
Meeting")  of  Applebee's  International,  Inc.,  a  Delaware  corporation  (the
"Company"),  will be held on May 6, 1998,  at 10:00 a.m.,  CDT, at the  Overland
Park   Marriott,   10800   Metcalf,   Overland   Park,   Kansas  66210  for  the
following purposes:

            I.   To elect three directors;

          II.    To ratify the selection of Deloitte & Touche LLP as independent
                 auditors for the Company for the 1998 fiscal year; and

         III.    To transact such other business as may properly come before the
                 meeting or any adjournment or postponement thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement accompanying this Notice.

     THE BOARD OF DIRECTORS RECOMMENDS A "YES" VOTE ON ALL PROPOSALS.

     The Board of  Directors  has fixed the close of business on March 20, 1998,
as the record date for the  determination of stockholders  entitled to notice of
and to  vote at this  Annual  Meeting  and at any  adjournment  or  postponement
thereof.

     ALL  STOCKHOLDERS ARE CORDIALLY  INVITED TO ATTEND THE MEETING.  WHETHER OR
NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND RETURN THE
ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR REPRESENTATION AT
THE MEETING.  A POSTAGE-PREPAID  ENVELOPE IS ENCLOSED FOR THAT PURPOSE.  EVEN IF
YOU HAVE  GIVEN  YOUR  PROXY,  YOU MAY STILL  VOTE IN PERSON IF YOU  ATTEND  THE
MEETING.


                                              By Order of the Board of Directors


                                                  Robert T. Steinkamp, Secretary

Overland Park, Kansas
April 6, 1998


<PAGE>




                         APPLEBEE'S INTERNATIONAL, INC.
                                 --------------

                                 PROXY STATEMENT
                                 --------------

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The  enclosed  proxy is  solicited  on behalf of the Board of  Directors of
Applebee's International,  Inc., a Delaware corporation (the "Company"), for use
at the Annual Meeting of Stockholders  (the "Annual  Meeting") to be held on May
6, 1998, at 10:00 a.m., CDT, and at any adjournment or postponement thereof, for
the  purposes  set  forth  in the  accompanying  Notice  of  Annual  Meeting  of
Stockholders.  The Annual  Meeting will be held at the Overland  Park  Marriott,
10800 Metcalf, Overland Park, Kansas 66210.

     This proxy statement and accompanying proxy ("Proxy  Statement") was mailed
on or about April 6, 1998,  to all  stockholders  entitled to vote at the Annual
Meeting.

Voting Rights and Outstanding Shares

     Only  stockholders  of record at the close of business  on March 20,  1998,
will be entitled to notice of and to vote at the Annual Meeting. At the close of
business on March 20,  1998,  there were  30,257,011  outstanding  shares of the
Company's  common  stock,  par value $.01 per share (the "Common  Stock").  Each
share of Common  Stock  outstanding  on the record date is entitled to one vote.
Approval  of  Proposal II  requires  the  affirmative  vote of a majority of the
shares of Common Stock represented at the meeting.  Thus, abstentions and broker
non-votes  (i.e.,  shares  present in person or by proxy but for which no voting
authority has been given by the  beneficial  holder) will not affect the vote on
the proposals.  Because  directors are elected by a plurality of the votes cast,
abstentions and broker  non-votes will not affect the outcome of the election of
directors.

     On March 20,  1998,  the closing  sale price  reported on The Nasdaq  Stock
Market for a share of the Common Stock was $21.9375 (as reported by the National
Quotation Bureau, Inc.).

Revocability of Proxies

     Any person giving a proxy  pursuant to this  solicitation  has the power to
revoke  it any time  before  it is voted by  filing  with the  Secretary  of the
Company  at the  Company's  principal  executive  office  a  written  notice  of
revocation  or a duly  executed  proxy bearing a later date, or by attending the
Annual Meeting and voting in person.

Solicitation

     The  Company  will bear the entire cost of  solicitation  of proxies in the
enclosed form,  including  preparation,  assembly,  printing and mailing of this
Proxy  Statement  and any  additional  information  furnished  by the Company to
stockholders.  Original  solicitation  of proxies by mail may be supplemented by
telephone,  telegraph or personal  solicitation by directors,  officers or other
regular  employees  of the Company or by agents  employed by the Company for the
specific purpose of supplemental proxy solicitation.  Such soliciting agents, if
engaged,  will be  paid a  reasonable  fee for  their  services.  No  additional
compensation  will be paid to  directors,  officers  or  other  regular  Company
employees for such services.


                                       1
<PAGE>



Stockholder Proposals

     Proposals  of  stockholders  that  are  intended  to be  presented  by such
stockholders  at the Company's 1999 Annual Meeting of  Stockholders  must comply
with the rules of the Securities and Exchange Commission ("SEC") and be received
by the Company from  qualified  stockholders  no later than  December 5, 1998 in
order to be included in the proxy statement and proxy relating to that meeting.

Certain Information Concerning the Board of Directors

     The Board of  Directors  is  classified  into three  classes,  each holding
three-year  terms  (designated  Class I, II, and III).  There are  currently two
directors  in Class I, with terms  expiring  at the 1999 Annual  Meeting,  three
directors in Class II, with terms expiring at the 2000 Annual Meeting, and three
directors  in Class III,  with terms  expiring at the 1998 Annual  Meeting.  The
following information is furnished for each of the three persons being nominated
for election as a Class III director to a new three-year term  ("Nominee"),  and
for each  person  who is  continuing  as a Class I or Class II  director  of the
Company ("Incumbent").

     ABE J. GUSTIN,  JR., age 63 (Nominee - Class II term expiring in 2000). Mr.
Gustin has been a director of the Company since  September 1983 when the Company
was formed.  He served as Chairman of the Board of Directors of the Company from
September 1983 until January 1988 and was again elected as Chairman in September
1992. He was Vice President from November 1987 to January 1988, and from January
1988 until  December  1994,  he served as President of the Company.  Mr.  Gustin
served as Chief  Executive  Officer of the Company  through 1996,  and effective
January 1, 1997, became Co-Chief  Executive Officer along with Lloyd L. Hill. In
January 1998, Mr. Gustin  retained his position as the Chairman of the Board and
Mr. Hill assumed the full duties of Chief Executive Officer.  From 1983 to 1990,
he also served as Chairman of Juneau Holding Co., a Kansas City,  Missouri-based
franchisee which operated Taco Bell restaurants.

     LLOYD L. HILL,  age 54 (Incumbent - Class III term  expiring in 1998).  Mr.
Hill was  elected a director  of the  Company in August  1989 and was  appointed
Executive Vice President and Chief  Operating  Officer of the Company in January
1994. In December 1994, he assumed the role of President in addition to his role
as Chief Operating Officer. Effective January 1, 1997, Mr. Hill assumed the role
of Co-Chief Executive Officer along with Mr. Gustin. In January 1998, Mr. Gustin
retained his position as the Chairman of the Board and Mr. Hill assumed the full
duties of Chief Executive Officer.  From 1990 to 1994, he served as President of
Kimberly Quality Care, a home health care and nurse personnel  staffing company,
where he also  served  as a  director  from  1988 to 1994,  having  joined  that
organization in 1980. Mr. Hill serves as a member of the Nominating Committee.

     D. PATRICK CURRAN,  age 53 (Nominee - Class II term expiring in 2000).  Mr.
Curran became a director of the Company in November 1992. He has served as Chief
Executive  Officer of the Curran Companies in North Kansas City,  Missouri since
August  1979.  Mr.  Curran  serves  as a member  of the  board of  directors  of
Sealright Co., Inc.,  Unitog  Company,  and American  Safety Razor Company,  all
publicly-traded  corporations.  Mr.  Curran  serves  as a  member  of the  Audit
Committee, the Executive Compensation Committee and the Nominating Committee.

     ERIC L. HANSEN,  age 49  (Incumbent - Class I term  expiring in 1999).  Mr.
Hansen was elected a director of the Company in January  1991. He is presently a
shareholder  in the Kansas City law firm of Holman,  Hansen & Colville,  P.C., a
professional  association.  From September 1984 to December 1990, he served as a
tax partner at Deloitte & Touche LLP, and from September 1974 to September 1984,
he was a certified  public  accountant  with  Deloitte & Touche LLP. Mr.  Hansen
serves as a member of the Audit Committee,  the Executive Compensation Committee
and the Nominating Committee.



                                       2
<PAGE>

     JACK P. HELMS,  age 45 (Incumbent - Class III term  expiring in 1998).  Mr.
Helms  became a  director  of the  Company  in March  1994.  He is  presently  a
principal and  shareholder  in the investment  banking firm of Goldsmith,  Agio,
Helms and Company in Minneapolis,  Minnesota. From May 1978 to January 1986, Mr.
Helms was a partner in the law firm of Fredrikson & Byron,  P.A. in Minneapolis,
Minnesota.  Mr. Helms serves as a member of the Audit  Committee,  the Executive
Compensation Committee and the Nominating Committee.

     KENNETH D. HILL,  age 64 (Incumbent - Class I term  expiring in 1999).  Mr.
Hill  became a  director  of the  Company  in  November  1992 and has  agreed to
continue to serve as a director  until the Company  selects  someone to fill his
position on the Board of  Directors or for the  remainder of his Board term.  He
was employed by the Company in April 1991,  serving as Executive  Vice President
and Chief  Operating  Officer until January 1994, when he was named President of
International Development.  Effective February 28, 1995, Mr. Hill resigned as an
employee  and officer of the Company and served as a  consultant  to the Company
for  governmental  affairs and industry  relations  through March 31, 1998.  See
"Certain  Transactions." From May 1990 to March 1991, he was President and Chief
Executive  Officer of Creative  Restaurant  Management,  a company  created in a
leveraged buy-out from  Gilbert/Robinson,  Inc., a Kansas  City-based  specialty
restaurant group. In March 1992, Creative Restaurant Management filed a petition
for bankruptcy,  and the bankruptcy proceeding was terminated in March 1995. Mr.
Hill is an  honorary  director of the  National  Restaurant  Association,  after
having served as both a director of that  association and as chairman of most of
its major committees. Mr. Kenneth Hill and Mr. Lloyd Hill are not related.

     ROBERT A. MARTIN,  age 67 (Nominee - Class II term  expiring in 2000).  Mr.
Martin was elected a director of the Company in August 1989.  In April 1991,  he
became Vice  President of  Marketing,  and in January  1994,  he was promoted to
Senior Vice President of Marketing.  In January 1996, Mr. Martin was promoted to
Executive  Vice  President of  Marketing.  From  January 1990 to April 1991,  he
served as  President  of  Kayemar  Enterprises,  a Kansas  City-based  marketing
consulting  firm.  From 1983 to January 1990, he served as the President,  Chief
Operating  Officer and a director of Juneau Holding Co., of which Mr. Gustin was
Chairman. From July 1977 to June 1981, he served as President of United Vintners
Winery  and  prior to that time was  employed  for 25 years by  Schlitz  Brewing
Company,  most  recently in the  position of Senior Vice  President of Sales and
Marketing.

     BURTON M. SACK,  age 60 (Incumbent - Class III term expiring in 1998).  Mr.
Sack was elected a director and  appointed an  Executive  Vice  President of the
Company  effective  October 24, 1994.  In January  1996,  Mr. Sack was appointed
Executive Vice President of New Business  Development  with  responsibility  for
international  franchising.  Mr. Sack was the principal shareholder,  a director
and the President of Pub Ventures of New England,  Inc., a former  franchisee of
the Company which was acquired by the Company in October 1994.  Mr. Sack retired
as an officer of the Company at the end of the 1997 fiscal year,  but  continues
to serve as a  director.  Mr.  Sack is a  director  of the  National  Restaurant
Association.

     The Board has three standing committees: the Audit Committee, the Executive
Compensation  Committee  and  the  Nominating  Committee.  The  Audit  Committee
recommends  engagement of the  Company's  independent  accountants,  reviews and
approves  services  performed by such  accountants,  reviews and  evaluates  the
Company's  accounting system and its system of internal  controls,  and performs
other related duties delegated to such Committee by the Board of Directors.  The
members of the Audit Committee are Mr. Curran,  Mr. Hansen,  and Mr. Helms.  The
Executive Compensation Committee is responsible for recommending to the Board of
Directors executive  compensation levels, bonus plan participation and executive
and overall compensation policies. It also makes awards under the Company's 1995
Equity Incentive Plan. The members of the Executive  Compensation  Committee are
Mr. Curran,  Mr. Hansen and Mr. Helms.  The Nominating  Committee  evaluates and
recommends candidates for nomination to the Board of Directors.  Pursuant to the
Company's  By-laws,   stockholder  nominations  for  Board  candidates  must  be
submitted to the Nominating Committee,  along with certain information about the
candidate,  at least 60 days prior to the Annual  Meeting date.  The  Nominating
Committee is responsible for reviewing any stockholder nominations.  The members
of the Nominating  Committee are Mr. Curran, Mr. Hansen, Mr. Helms and Mr. Lloyd
Hill.


                                      3


<PAGE>

     During  fiscal  year  1997,  the  Board  of  Directors  held  ten  meetings
(including five regular  meetings),  the Audit Committee held two meetings,  the
Executive  Compensation  Committee  held  seven  meetings,  and  the  Nominating
Committee held four meetings.  During fiscal year 1997,  each director  attended
more than 75% of the Board  meetings and the meetings of the committees on which
such director served.

     For director  compensation  purposes,  Mr. Curran, Mr. Hansen and Mr. Helms
were  considered  "non-employee  directors"  throughout  1997.  During 1997, Mr.
Gustin,  Mr. Lloyd Hill, Mr. Martin and Mr. Sack were "employee  directors," and
Mr.  Kenneth  Hill was also treated as an  "employee  director"  pursuant to his
consulting agreement with the Company.  Non-employee directors receive an annual
cash  retainer  of $15,000  plus an annual fee of $5,000 for each  committee  on
which the director  serves,  up to a maximum of $10,000 for all such committees.
Employee  directors  do not receive any  compensation  for their  service on the
Board.

     Additionally,  the  Company's  1995  Equity  Incentive  Plan  provides  for
non-employee  directors  to receive an annual  base grant of options to purchase
5,000 shares of Common  Stock.  The base grant of 5,000 shares will be increased
(i) by 2,000  shares if the  Company  realizes an increase in Net Income of more
than 20% (defined as income after taxes  determined in accordance with generally
accepted accounting  principles) over the prior year, and (ii) by 100 shares for
each additional 1% increase in Net Income, but in no event will the total shares
granted in any year (the 5,000 base grant plus the  incremental  grants)  exceed
9,000.  There is no  provision  for the base  grant to be  decreased.  Under the
amended  plan,  options for 8,800  shares of Common Stock were granted in fiscal
1997 to Mr.  Curran,  Mr.  Hansen  and Mr.  Helms for  serving  as  non-employee
directors  of the  Company.  In  addition,  an option for 8,800 shares of Common
Stock was  granted in fiscal  1997 to Mr.  Kenneth  Hill (who,  pursuant  to his
consulting  agreement with the Company,  was treated as an employee for director
compensation purposes).

     Mr.  Kenneth Hill also received cash  compensation  of $96,750 for services
rendered  as  a  consultant  to  the  Company  in  fiscal  1997.   See  "Certain
Transactions."  Cash  compensation  paid and stock options granted to Mr. Gustin
and Mr. Lloyd Hill for  services  rendered to the Company as employees in fiscal
1997 are shown in the Summary  Compensation  Table. In addition,  Mr. Martin and
Mr. Sack received cash compensation of $246,194 and $162,308  respectively,  for
services rendered to the Company as employees in fiscal 1997.

     Johyne H. Reck  served as a director  of the  Company  until May 1997,  and
Raymond D.  Schoenbaum  served as a director of the Company  until  August 1997.
Neither Ms. Reck nor Mr.  Schoenbaum  received  any cash  compensation  from the
Company during 1997 other than director compensation as discussed above. Options
for 8,800 shares of Common  Stock were granted in fiscal 1997 to Mr.  Schoenbaum
for serving as a  non-employee  director of the  Company,  but such options were
canceled upon his resignation.



                                       4

<PAGE>



Certain Information Concerning Executive Officers

     Information  regarding the executive  officers of the Company,  who are not
also directors of the Company, as of December 28, 1997, is as follows:
<TABLE>
<CAPTION>

                Name                           Age                     Position
<S>                                            <C>    <C>

     George D. Shadid........................   43     Executive  Vice  President,   Chief  Financial  Officer  and
                                                         Treasurer
     Louis A. Kaucic.........................   46     Senior Vice President of Human Resources
     Steven K. Lumpkin.......................   43     Senior Vice President of Strategic Development
     Ronald J. Marks.........................   42     Senior   Vice   President   of  Research   and   Development
                                                         (resigned in March 1998)
     Stuart F. Waggoner......................   52     President   and  Chief   Executive   Officer  of  Rio  Bravo
                                                         International,  Inc. (a  wholly-owned  subsidiary  of
                                                         Applebee's International, Inc.)
</TABLE>

     GEORGE D. SHADID was employed by the Company in August 1992,  and served as
Senior Vice President and Chief Financial Officer until January 1994 when he was
promoted to Executive Vice President and Chief Financial Officer. He also became
Treasurer in March 1995. From 1985 to 1987, he served as Corporate Controller of
Gilbert/Robinson,  Inc., at which time he was promoted to Vice President, and in
1988 assumed the position of Vice President and Chief Financial  Officer,  which
he held until joining the Company. From 1976 until 1985, Mr. Shadid was employed
by Deloitte & Touche LLP.

     LOUIS A. KAUCIC was employed by the Company in November 1997 as Senior Vice
President of Human Resources. From July 1992 until November 1997, Mr. Kaucic was
Vice President of Human Resources and later promoted to Senior Vice President of
Human  Resources  with DAKA  International,  which operates  several  restaurant
concepts.  From 1982 to 1992,  he was  employed  by Pizza  Hut in a  variety  of
positions,  including  Director of Employee  Relations.  From 1978 to 1982,  Mr.
Kaucic was employed by Kellogg's as an Industrial Relations Manager.

     STEVEN K. LUMPKIN was employed by the Company in May 1995 as Vice President
of Administration.  In January 1996, he was promoted to Senior Vice President of
Administration.  In  November  1997,  he assumed  the  position  of Senior  Vice
President of  Strategic  Development.  From July 1993 until  January  1995,  Mr.
Lumpkin was a Senior Vice President  with a division of the Olsten  Corporation,
Olsten Kimberly Quality Care. From June 1990 until July 1993, Mr. Lumpkin was an
Executive  Vice  President  and a member of the board of  directors  of Kimberly
Quality  Care.  From January 1978 until June 1990,  Mr.  Lumpkin was employed by
Price  Waterhouse  LLP, where he served as a management  consulting  partner and
certified public accountant.

     RONALD J. MARKS has been an employee  of the  Company  since March 1988 and
served as Director  of Product  Development  until  March  1991,  when he became
Director of Menu  Development.  In February  1992,  he was promoted to Executive
Director of  Research  and  Development,  and in February  1993,  Mr.  Marks was
promoted to Vice  President  of Research  and  Development.  He was  promoted to
Senior Vice  President of Research and  Development  in January 1997.  Mr. Marks
resigned as an officer and employee of the Company in March 1998.

     STUART F. WAGGONER has been an employee of the Company since  December 1988
and served as the Executive  Director of Franchise  Operations until March 1991,
when he became Vice  President of Franchise  Operations.  In December  1994, Mr.
Waggoner  assumed  the newly  created  position  of  Senior  Vice  President  of
Operations,   with  overall  responsibility  for  franchise  and  Company  owned
Applebee's  restaurant  operations.  In October 1997, Mr. Waggoner was appointed
President  and Chief  Executive  Officer  of Rio Bravo  International,  Inc.,  a
wholly-owned subsidiary of Applebee's  International,  Inc. From October 1987 to
December  1988,  Mr.  Waggoner was a Vice President of Operations for Eateries',
Inc., a restaurant company based in Oklahoma City,  Oklahoma.  From 1985 to July
1987, Mr.  Waggoner was President of Pendleton's  Bar & Grill in Dallas,  Texas.
From October 1974 to March 1985,  Mr.  Waggoner was Vice President of Restaurant
Administration for TGI Friday's, Inc., in Dallas, Texas.



                                      5

<PAGE>

Security Ownership of Officers, Directors and Certain Beneficial Owners

     The following table sets forth information, as of March 20, 1998, regarding
the  ownership  of  Common  Stock,  the  Company's  only  class  of  outstanding
securities,  by (i) each person  known by the Company to own  beneficially  more
than 5% of the outstanding  shares of Common Stock,  (ii) each director and each
executive  officer  named in the  Summary  Compensation  Table,  and  (iii)  all
executive  officers and  directors of the Company as a group.  Unless  otherwise
indicated,  each of the  stockholders  has sole voting and investment power with
respect to the shares beneficially owned. 
<TABLE> 
<CAPTION>

                                                                                    Beneficial Ownership(1)
                                                                                 -------------------------------
                                                                                   Number of        Percent
                                                                                    Shares            Held
                                                                                 --------------   -------------
<S>                                                                               <C>                  <C>

     Massachusetts Financial Services Company...............................       4,037,395            13.3%
         500 Boylston Street
         Boston, MA  02116
     AIM Management Group, Inc..............................................       1,881,900             6.2%
         11 Greenway Plaza, Suite 1919
         Houston, TX  77046
     Burton M. Sack (2).....................................................       2,026,020             6.7%
     Abe J. Gustin, Jr. (2).................................................       1,108,000             3.7%
     Lloyd L. Hill (2)......................................................         129,086             0.4%
     Kenneth D. Hill (2)....................................................          85,800             0.3%
     Robert A. Martin (2)...................................................          85,367             0.3%
     D. Patrick Curran (2)..................................................          76,800             0.3%
     George D. Shadid (2)...................................................          70,101             0.2%
     Eric L. Hansen (2).....................................................          59,850             0.2%
     Jack P. Helms (2)......................................................          58,800             0.2%
     Stuart F. Waggoner (2).................................................          34,500             0.1%
     Steven K. Lumpkin (2)..................................................          10,475               -
     All executive officers and directors as a group (13 persons) (2).......       3,745,199            12.4%
- - ---------------
<FN>

(1)  The mailing address of each individual is 4551 W. 107th Street,  Suite 100,
     Overland Park, Kansas 66207, unless otherwise shown.
(2)  Includes certain shares subject to options exercisable as of March 20, 1998
     or within 60 days thereafter:  9,000 shares for Mr. Sack, 58,000 shares for
     Mr. Gustin,  116,000 shares for Lloyd L. Hill, 85,300 shares for Kenneth D.
     Hill,  59,000 shares for Mr. Martin,  71,800 shares for Mr. Curran,  45,000
     shares for Mr. Shadid,  53,800 shares for Mr. Hansen, 53,800 shares for Mr.
     Helms, 34,500 shares for Mr. Waggoner,  10,000 shares for Mr. Lumpkin,  and
     596,200 shares for all executive officers and directors as a group.
</FN>
</TABLE>

     Mr.  Gustin  is a party to a  voting  agreement,  pursuant  to which he has
agreed to vote all voting  securities of the Company held by him at any time (i)
to maintain the size of the Board of Directors at ten members  unless  otherwise
mutually  agreed,  (ii) to vote for his election as a director of the Company at
each election of  directors,  (iii) to vote against his removal as a director of
the Company,  and (iv) to vote his shares so that the Board of Directors  has at
least two independent  directors at all times. In addition,  in the event of Mr.
Gustin's death, the voting agreement contains  provisions relating to voting for
the election of a successor director of the deceased party. The voting agreement
terminates in 1999, and does not apply to any voting securities transferred to a
third party in a public transaction.

Compliance with Section 16(a) of the Exchange Act

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and  directors,  and persons who own more than 10% of the Common Stock,
to file  certain  reports of ownership  and changes in  ownership  with the SEC.
Officers,  directors  and persons  owning  beneficially  greater than 10% of the
Company's  Common Stock are required by SEC  regulations  to furnish the Company
with copies of all such reports.



                                       6

<PAGE>

     Based  solely on its review of the copies of such  reports  received by the
Company, or written  representations from certain reporting persons, the Company
believes that all filing requirements applicable to its officers, directors, and
greater than 10%  beneficial  owners were  complied  with during the fiscal year
ended December 28, 1997,  except that one report was not timely filed by Richard
K. Horn, Vice President of Concept Development,  one report was not timely filed
by Louis A. Kaucic, Senior Vice President of Human Resources, and one report was
not timely filed by Robert T. Steinkamp, Vice President and General Counsel. The
transactions were reported by each of these individuals in subsequent filings.


                                   PROPOSAL I

                              ELECTION OF DIRECTORS

                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                         IN FAVOR OF EACH NAMED NOMINEE.

     Shares of Common Stock  represented by executed  proxies will be voted,  if
authority  to do so is not  withheld,  for the  election of the  Nominees  named
below.  If any Nominee should become  unavailable for election as a result of an
unexpected  occurrence,  such  shares  will be voted  for the  election  of such
substitute  Nominee as the  Company  may  propose.  Each  person  nominated  for
election  has  agreed  to serve if  elected,  and the  Company  has no reason to
believe that any Nominee will be  unavailable to serve.  Additional  information
concerning  the  following  Nominees  is  set  forth  in  "Certain   Information
Concerning the Board of Directors."

     The Company  has a  classified  Board of  Directors  so that each  director
serves a three-year  term. If elected,  each of the below  nominees  would serve
until the 2001 Annual Meeting of Stockholders and until his successor is elected
and has qualified or until his earlier death, resignation or removal.
<TABLE>
<CAPTION>

                                                               Current Position                   Director
                 Name                    Age                   With The Company                    Since
     ------------------------------- ------------ -------------------------------------------- ---------------
<S>                                     <C>      <C>                                               <C>
     Lloyd L. Hill                       54       Chief Executive Officer, President                1989
                                                     and Chief Operating Officer
     Jack P. Helms                       45       Director                                          1994
     Burton M. Sack                      60       Director                                          1994

</TABLE>

                                   PROPOSAL II

              RATIFICATION OF DELOITTE & TOUCHE LLP AS INDEPENDENT
                AUDITORS FOR THE COMPANY FOR THE 1998 FISCAL YEAR

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THIS PROPOSAL.

     The Company has  selected the  accounting  firm of Deloitte & Touche LLP to
serve as the  Company's  independent  auditors  for the 1998  fiscal  year.  The
stockholders  are  being  asked to ratify  this  selection.  Representatives  of
Deloitte & Touche LLP are  expected  to be present at the Annual  Meeting.  Such
representatives  will have the  opportunity  to make a  statement  at the Annual
Meeting  if they so choose  and will be  available  to  respond  to  appropriate
questions.

                                       7

<PAGE>



                             EXECUTIVE COMPENSATION

Executive Compensation Committee Report

     This  report  discusses  the manner in which base  salaries  and  incentive
compensation  for Abe J. Gustin,  Jr. and Lloyd L. Hill, the Company's  Co-Chief
Executive  Officers  ("CEO"),  and the  other  executives  named in the  Summary
Compensation Table (the "Named  Executives") were determined for the 1997 fiscal
year.

     The Company  continues  to believe  that its past  growth and success  have
been, and that its continued growth and success will be dependent in part on its
ability to attract and retain highly-qualified  senior management.  In addition,
the  Company  believes  that  executive  officers  should  have  their  personal
financial  interests  closely aligned with stockholder  value. As a result,  the
Company established  executive total direct compensation levels for 1997 that it
believes  are  competitive  with  restaurant  industry  leaders,  based  on  the
compensation  survey  described  below,  and focused on the Company's  operating
performance.  The Company's executive compensation arrangements consist of three
primary   parts:   competitive   base   salary   levels,   significant   Company
performance-based bonus payments, and stock options. The Committee believes that
these  components  are  appropriate  ways to provide  the  Company's  executives
financial  security  and  motivation  to  increase  profitability  both  in  the
near-term  and over  time.  The  Committee  used the  advice  of an  independent
compensation  consultant  on  executive  compensation  issues.  The  Company had
written  employment  agreements in effect  throughout 1997 with Mr. Gustin,  Mr.
Hill and Mr. Shadid. The Company's executive employment  agreements address only
first-year   base  salary  levels  and,   therefore,   did  not  determine  1997
compensation  levels. Base salary, bonus and stock option levels are left to the
discretion of the Committee each year.

     In  reviewing  compensation  levels for 1997,  the  Committee  reviewed and
updated  existing  executive  salary and bonus  policies in order to provide the
Company's  executive  officers  with  appropriate   financial  and  motivational
arrangements in 1997 and the future.  The Committee  compared the base salaries,
incentives and total cash  compensation  paid to the Company's  executives  with
those paid by other companies in four categories:

         Performance  graph customized  industry peer group -- consisting of the
         seven  publicly-traded  restaurant  companies comprising the customized
         industry  peer  group used in the  performance  graph  included  in the
         Company's 1996 Proxy Statement.

         Historical peer group -- consisting of the performance graph customized
         industry  peer  group  plus 12  additional  publicly-traded  restaurant
         companies.  This  is the  same  group  the  Committee  used  in 1995 to
         evaluate 1996 executive compensation levels.

         Industry  leader  peer  group  --  consisting  of  10   publicly-traded
         restaurant  companies,  three of which are included in the  performance
         graph customized  industry peer group,  four more of which are included
         in the Historical  peer group,  and three of which are not in either of
         the other industry peer groups.

         Service  industry  peer group --  consisting  of eight  publicly-traded
         health care and retail  companies with annual  revenues in excess of $1
         billion.

The  Committee  directed  the  compensation  consultant  as  to  which  specific
companies to use in its study.  The companies  were  selected  because they were
generally  comparable  to the  Company  in size  and  recent  growth  rate.  The
Committee's  review  of  this  data  and of an  industry  compensation  analysis
prepared  by the  consultant  resulted in the base  salary  increases  described
below.

                                       8

<PAGE>



     Base Salary

     In determining the 1997 base salaries for the CEO and Named Executives, the
Committee  considered  several criteria,  including growth in stockholder value,
free cash flow, earnings before interest, taxes, depreciation,  and amortization
("EBITDA"),  net earnings,  franchisee  relations and new  restaurant  openings.
These criteria were not weighted by any predetermined  formula, but rather, were
considered in light of the overall  achievement  of the  Company's  goals and of
general  industry and  economic  factors.  The  significance  of any  particular
criterion   varied   depending   upon  the   particular   position  or  area  of
responsibility  of the executive in question.  Mr.  Gustin's 1997 base salary of
$500,000  represented  an increase of 7.5% over 1996 and reflected the continued
strong  operational  and  financial  performance  of  the  Company  and  of  the
Applebee's  franchise  system,  evidenced  by,  among  other  things,  continued
earnings  growth,  operating  margin  improvement,  and another year of a record
number  of  restaurant  openings.  Mr.  Hill's  1997  base  salary  of  $420,000
represented  an increase of 23.5% over 1996 and reflected  the increased  duties
and  responsibilities  commensurate with Mr. Hill's new role in 1997 as Co-Chief
Executive  Officer,  as well as the continued  strong  operational and financial
performance of the Company.

     It is the  policy of the  Company  to review  executive  base  salaries  in
relation to  comparable  positions in the  restaurant  industry.  The  Committee
believes that base salaries should remain competitive with industry leaders, but
not significantly exceed the median.

     Incentive Compensation

     The Committee  believes that a significant part of compensation for the CEO
and other senior  executives  should  continue to be based on the achievement of
operating and financial  goals.  The incentive plan is targeted to provide award
opportunities  approximately  equal to the 75th  percentile of total annual cash
compensation for comparable positions among industry leaders. The Company uses a
combination  of cash bonuses and equity awards as incentives  for its executives
and other  employees.  Under the cash  bonus  plan,  the  Committee  established
operating and financial  goals for the Company and  individual  bonus  payments,
based on a  percentage  of base  salary,  to be paid at  various  levels of goal
achievement.  The Committee  believes that this program provides an appropriate,
attractive incentive opportunity to the Company's executives for both short-term
and long-term rewards.

     The Committee  established  the 1997 minimum  achievement  level to receive
bonus  payments  under  the cash  bonus  plan at 91% of the  Company's  internal
targeted net income, an increase from the 88% minimum  achievement level used in
1996. The maximum  achievement  level for 1997 established  under the cash bonus
plan was 98.6% of the Company's  internal  targeted net income.  The plan allows
the  Committee  to exclude  items  from the  calculation  of net income  when it
believes that it is equitable to do so. In July of 1997, the Committee  excluded
the results of the April 1997  acquisition  of certain  restaurants in St. Louis
from the bonus plan  calculation and reduced the level of targeted net income at
which the maximum bonus would be payable to 96.2%.  Under the terms of the bonus
plan, a mid-year bonus  calculation was made based on the Company's  performance
through the second  fiscal  quarter,  and 75% of the bonus amount earned at such
time was paid and 25% was withheld pending calculation of the full year results.
Through the end of the second  fiscal  quarter of 1997,  performance  was at the
100% bonus payment  level (as revised),  and Mr. Gustin and Mr. Hill and each of
the Named  Executives  received  a bonus  payment  of 75% of  one-half  of their
maximum annual bonus  potential for 1997 which equated to 37.5% of their maximum
annual  bonus  potential.  At the end of the 1997 fiscal  year,  the final bonus
calculation  was below the minimum level of performance  established to earn any
bonus and so neither the accrued 25% of the mid-year  payment nor any additional
bonus payments were made.



                                       9


<PAGE>

     Stock Options

     The Committee  believes  that stock option grants and other  equity-related
compensation   programs  are  important  elements  of  the  Company's  executive
compensation  program  and will  continue to be used to  attract,  motivate  and
retain experienced,  qualified members of management.  Stock options are awarded
under the 1995 Equity Incentive Plan. Options are granted at 100% of fair market
value on date of grant,  and can be  exercised  (following  a  required  holding
period) at any time over a 10 year period.  In 1996,  the Committee  implemented
significant  changes in the Company's approach to stock options by informing the
executives  that grants will be made once every three years rather than annually
and by changing the vesting  schedule for these  options to vest 50% after three
years,  25% after four years and 25% after five years.  As a result,  no options
were granted to Mr.  Gustin,  Mr. Hill,  or any of the Named  Executives  during
1997.

     Other Information

     Section 162(m) of the Internal Revenue Code places an annual  limitation of
$1,000,000 on the  compensation of certain  executive  officers of publicly held
corporations  that can be deducted for federal  income tax purposes  unless such
compensation  is based on  performance.  No  executive  of the Company  received
annual  compensation  in excess of $1,000,000 in 1997 or in any prior year.  The
Company's  bonus and  equity-based  compensation  plans are designed to meet the
requirements of Section 162(m) by basing incentive  compensation on identifiable
performance criteria.  The Committee does not anticipate that any executive base
salary will exceed $1,000,000.

                                               EXECUTIVE COMPENSATION COMMITTEE
                                               D. Patrick Curran
                                               Eric L. Hansen
                                               Jack P. Helms


Compensation Committee Interlocks and Insider Participation

     The Executive  Compensation  Committee consists entirely of individuals who
are neither  officers nor employees of the Company.  The Company  leases certain
office space under an operating lease from a partnership in which Mr. Schoenbaum
holds a 37.5%  interest.  The Company paid $120,000 under this lease in the 1997
fiscal  year.  The Company  believes  that the terms of the lease  reflect  fair
market  value  rentals  which are  comparable  to those  which  could  have been
obtained from an  unaffiliated  third party.  Mr.  Schoenbaum  resigned from the
Board of Directors in August 1997.



                                       10

<PAGE>



Summary Compensation Table

     The following Summary Compensation Table sets forth the compensation of the
Co-Chief  Executive  Officers and each of the next three most highly compensated
executive officers in each of their respective  positions with the Company whose
annual salary and bonuses  exceeded  $100,000 for services in all  capacities to
the Company during the last three fiscal years. 
<TABLE> 
<CAPTION>

  ==================================================================================================================
                                              SUMMARY COMPENSATION TABLE
  ==================================================================================================================
                                                                                                    Long Term
                                                                                                   Compensation
                                                         Annual Compensation                          Awards
                                      ------------------------------------------------------------------------------
                                                                                Other Annual
                                         Fiscal       Salary      Bonus(1)    Compensation(2)            Options(3)
      Name and Principal Position         Year          ($)          ($)            ($)                     (#)
  ------------------------------------------------------------------------------------------------------------------
<S>                                     <C>          <C>          <C>         <C>                        <C>
   Abe J. Gustin, Jr.                      1997       $ 498,654    $ 112,500       $       --                  --
   Chairman and Co-Chief Executive         1996         463,462      139,500               --             100,000
   Officer                                 1995         423,077      318,750               --              59,000

   Lloyd L. Hill                           1997       $ 416,923    $  94,500       $    7,076                  --
   Co-Chief Executive Officer,             1996         338,432      102,000           14,243             100,000
   President and Chief Operating           1995         308,655      232,500           95,576              72,000
   Officer

   George D. Shadid                        1997       $ 295,039    $ 111,050       $    4,941                  --
   Executive Vice President and            1996         269,362       74,525           23,267              75,000
   Chief Financial Officer                 1995         238,462      180,000           11,221              30,000

   Steven K. Lumpkin(4)                    1997       $ 228,946    $  58,125       $       --                  --
   Senior Vice President of                1996         198,077       50,000               --              50,000
   Strategic Development                   1995          98,077       93,750               --              25,000

   Stuart F. Waggoner                      1997       $ 209,231    $  38,391       $       --                  --
   President and Chief Executive           1996         188,461       47,500            3,241              50,000
   Officer of Rio Bravo                    1995         148,462      105,000           20,270              38,500
   International, Inc.
- - ---------------

<FN>
(1)  Represents  payments  made under the  Company's  cash bonus  plan.  Amounts
     applicable to Mr. Shadid and Mr. Lumpkin for 1997 also include  $50,000 and
     $15,000,  respectively, for discretionary bonuses approved by the Executive
     Compensation Committee. In addition,  amounts applicable to Mr. Lumpkin for
     1995 include a bonus of $30,000 paid in 1995 pursuant to an agreement  made
     at the time he joined the Company as an officer.
(2)  Represents  payments  made in connection  with the Company's  non-qualified
     retirement savings plan. Amounts applicable to Mr. Hill also include moving
     and  relocation   expense   reimbursements  of  $84,868  in  1995.  Amounts
     applicable to Mr.  Waggoner  ($3,241 in 1996 and $20,270 in 1995) relate to
     one-time  payments made to account for increased  income taxes  incurred by
     him as a  result  of  adjustments  made by the  Company  to  certain  stock
     options.
(3)  Represents options granted pursuant to the Company's 1989 Stock Option Plan
     and 1995 Equity Incentive Plan,  including options granted to directors who
     were also executive officers in 1995 (see "Certain  Information  Concerning
     the Board of Directors").
(4) Mr. Lumpkin's employment with the Company commenced May 1, 1995. 
</FN>
</TABLE>


                                       11

<PAGE>



     During 1997, the Company had written employment agreements with Mr. Gustin,
Mr. Hill and Mr. Shadid. Each of the employment agreements provides for periodic
salary  adjustments as determined by the Executive  Compensation  Committee.  In
January 1998,  Mr. Hill's  salary was  increased to $470,000,  and Mr.  Shadid's
salary was increased to $310,000.

     Effective  January 1, 1996,  the Company and Mr. Gustin  entered into a new
two-year employment agreement. The agreement allows periodic salary increases as
determined  by the  Executive  Compensation  Committee  and  provides a 26 month
severance  payment  based on the  current  year's  salary and the greater of the
annualized  current year's bonus or prior year's bonus (the "Severance  Amount")
in the event of termination by the Company  without cause (as defined) or by Mr.
Gustin with reason (as defined).  Upon such a termination,  if Mr. Gustin elects
to receive the Severance Amount,  the agreement imposes a noncompetition  and an
employee  nonsolicitation  clause.  Upon any other  termination,  the  agreement
allows the Company to impose the noncompetition and  nonsolicitation  provisions
for up to two years  upon a payment  of 50% of Mr.  Gustin's  base  salary.  The
agreement  also  provides  for a lump sum payment  equal to 26 times his current
year's  monthly  salary plus bonus,  plus an amount equal to all bonuses paid or
accrued  in  the  fiscal  year  of  termination,  without  the  imposition  of a
noncompetition or nonsolicitation  clause, in the event Mr. Gustin resigns or is
terminated  following  a change in  control.  The  agreement  was  amended as of
December 31, 1997 to extend the term for an additional two-year period, expiring
on December 31, 1999. Under the terms of the amendment, Mr. Gustin's base salary
for  1998  will  be  $500,000,  and he will  not  participate  in the  Company's
incentive compensation or stock option plans.

     Mr.  Hill's  agreement  was for an original  term of one year,  expiring in
January 1995,  and  automatically  renews for  successive  one-year terms unless
otherwise terminated as provided in the agreement. The Company also entered into
a  severance  and  noncompetition  agreement  with Mr.  Hill  which  provides  a
continuation of salary, bonus and benefits for a period of three years following
certain "triggering events," including  termination by the Company without cause
or   termination  by  Mr.  Hill  if  the  Company   substantially   reduces  his
compensation,  benefits, or duties or requires a relocation from the Kansas City
area. If the three-year  severance payments are due, Mr. Hill will be bound by a
three-year  non-compete.  If the severance payments are not due, the Company can
elect to impose a  one-year  non-compete  on Mr.  Hill if it pays him 50% of his
base salary.

     Effective  March 1, 1995,  the Company and Mr.  Shadid  entered  into a new
employment  agreement  with an  initial  term  ending  December  29,  1996,  and
renewable  thereafter  for  additional  one year  terms.  The  agreement  allows
periodic salary increases as determined by the Executive  Compensation Committee
and provides a 26 month severance payment based on the current year's salary and
the greater of the  annualized  current  year's bonus or prior year's bonus (the
"Severance Amount") in the event of termination by the Company without cause (as
defined) or by Mr.  Shadid with reason (as  defined).  If Mr.  Shadid  elects to
receive the Severance  Amount,  the agreement  imposes a  noncompetition  and an
employee  nonsolicitation  clause.  The  agreement  also provides for a lump sum
payment equal to 26 times his current year's monthly salary plus bonus,  plus an
amount equal to all bonuses  paid or accrued in the fiscal year of  termination,
without the imposition of a noncompetition  or  nonsolicitation  clause,  in the
event Mr. Shadid resigns or is terminated following a change in control.

     During 1997, the Company had severance  arrangements with other officers of
the Company (six persons),  which provide for lump sum payments in the event the
employee  resigns or is terminated  following a change in control of the Company
in an  amount  equal  to  (i)  one  and  two-thirds  times  the  officer's  cash
compensation for the prior year (salary plus bonus),  and (ii) the amount of all
bonuses paid or accrued in the fiscal year of termination.  If all officers with
change in control severance agreements (eight persons) had been terminated as of
December 28, 1997,  as a result of a change in control,  the Company  would have
been required to make payments under the change in control severance  provisions
of the above agreements aggregating approximately $4,900,000.


                                       12

<PAGE>




     The following table sets forth information  regarding the year-end value of
unexercised options with respect to the Co-Chief Executive Officers and the next
three most highly compensated  executive officers. No options were granted to or
exercised by these individuals during 1997. 


===============================================================================
                          FISCAL YEAR-END OPTION VALUES
===============================================================================


                                Number of          Value of Unexercised
                          Securities Underlying        In-The-Money
                         Unexercised Options at         Options at
                                  12/28/97              12/28/97(1)
                                    (#)                     ($)
                        ------------------------ ------------------------
                             Exercisable/             Exercisable/
        Name                 Unexercisable            Unexercisable
- - --------------------- -------------------------- ------------------------
Abe J. Gustin, Jr.           58,000/150,000        $   233,940/$ --
Lloyd L. Hill               116,000/140,000            361,531/  --
George D. Shadid             45,000/105,000            228,050/  --
Steven K. Lumpkin            10,000/ 65,000                 --/  --
Stuart F. Waggoner           34,500/ 70,000             76,584/  --
- - --------------
(1)  Based upon the closing  sale price of the Common Stock on December 26, 1997
     (the last trading day in fiscal year 1997).


                                       13
<PAGE>



Performance Graph

        The  following  graph  compares  the  annual  change  in  the  Company's
cumulative total stockholder return for the five fiscal years ended December 28,
1997 (December 27, 1992 to December 28, 1997) based upon the market price of the
Company's  Common  Stock,  compared  with the  cumulative  total return on Media
General's  Nasdaq Total Return Index and the Media General  Restaurant  Industry
Index as indexed by Media General.  The Media General Nasdaq Index includes both
the  Nasdaq  NMS  and  Nasdaq  Small-Cap  Issuers  indices.  The  Media  General
Restaurant Industry Index includes approximately 140 restaurant companies.

                         APPLEBEE'S INTERNATIONAL, INC.
                                Performance Graph

                 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
          APPLEBEE'S INTERNATIONAL, INC. VS. NASDAQ TOTAL RETURN INDEX
                   VS. MEDIA GENERAL RESTAURANT INDUSTRY INDEX

                              [GRAPH APPEARS HERE]
<TABLE>
<CAPTION>

                                                                               Media
        Measurement Period                                     NASDAQ         General
       (Fiscal Year Covered)             Applebee's         Total Return     Restaurant
         Measurement Point           International, Inc.        Index      Industry Index
- - -----------------------------------  -------------------    ------------   --------------
<S>                                 <C>                    <C>            <C>       
   December 27, 1992                 $   100.00             $   100.00     $   100.00
   December 26, 1993                 $   221.86             $   119.95     $   109.27
   December 25, 1994                 $   160.14             $   125.94     $    98.38
   December 31, 1995                 $   245.53             $   163.35     $   134.44
   December 29, 1996                 $   294.83             $   202.99     $   135.93
   December 28, 1997                 $   203.58             $   248.30     $   141.80
</TABLE>

                   ASSUMES $100 INVESTED ON DECEMBER 27, 1992
                          ASSUMES DIVIDENDS REINVESTED
                      FISCAL YEAR ENDING DECEMBER 28, 1997


                                       14
<PAGE>



Certain Indemnification Agreements

     The Company has entered into  Indemnification  Agreements  with each of its
directors and officers.  Under the Indemnification  Agreements,  the Company has
agreed to hold  harmless and  indemnify  each  indemnitee  generally to the full
extent  permitted by Section 145 of the  Delaware  General  Corporation  Law and
against any and all liabilities, expenses, judgments, fines, penalties and costs
in  connection  with  any  threatened,  pending  or  completed  action,  suit or
proceeding,  whether civil,  criminal,  administrative or investigative to which
the indemnitee is made a party by reason of the fact that the indemnitee has, is
or at the time  becomes a director or officer of the Company or any other entity
at the request of the Company.  The indemnity does not cover  liability  arising
out of fraudulent acts, deliberate dishonesty or willful misconduct,  violations
of certain  securities laws, or if a court determines that such  indemnification
is  not  lawful.   In  addition,   the  By-laws  of  the  Company   provide  for
indemnification  to all officers and directors of the Company to essentially the
same extent as provided in the indemnification agreements.

     The Company presently  carries director and officer liability  insurance to
insure its directors and officers  against certain  liabilities they might incur
in connection with performing their duties for the Company. The proceeds of such
insurance  would be available to the extent thereof to satisfy any obligation of
the Company to indemnify its directors or officers with respect to the liability
giving  rise to the  insurance  proceeds.  The  insurance  does  not  cover  all
liabilities that could give rise to indemnification by the Company.

                              CERTAIN TRANSACTIONS

     The Company and certain franchisees have obtained restaurant equipment from
Sal  Reck  Equipment  Company.  Sal  Reck,  the  owner of such  company,  is the
father-in-law  of Johyne H. Reck,  who was a director of the  Company  until May
1997.  During the 1997 fiscal year,  the Company paid $264,000 for equipment and
services  purchased from Sal Reck Equipment  Company.  The Company believes that
all such  transactions  have been on terms at least as  favorable  as could have
been obtained from unaffiliated third parties.

     One of the Company's  restaurants is leased from a corporation in which Abe
J.  Gustin,  Jr.,  Johyne H. Reck (who was a director of the  Company  until May
1997),  and  Ronald B. Reck (Ms.  Reck's  husband  and a former  officer  of the
Company)  each owns a 25%  interest.  During 1995,  the Company  entered into an
agreement  with this  corporation  to lease  additional  parking  space for this
restaurant.  The Company  paid  $166,000  under these  leases in the 1997 fiscal
year.  The Company  believes  that the terms of the leases  reflect  fair market
value rentals which are  comparable to those which could have been obtained from
an  unaffiliated  third  party.  Abe J.  Gustin,  Jr.  personally  guaranteed  a
restaurant lease for a former  franchisee in Dallas.  When the Company undertook
the  operation  of this  franchise  restaurant  it agreed  to  assume  the lease
prospectively.  This  decision was  approved by a majority of the  disinterested
members of the Board of Directors.  Mr. Gustin  remains liable on his guarantee.
In the 1997 fiscal year, the aggregate payments made by the Company on the lease
were $97,000.

     Mr.  Gustin's  brother  and a  brother-in-law  own  two  of  the  Company's
franchisees,  A.N.A.,  Inc.,  which  operates  10  Applebee's  restaurants,  and
Miss-Ala-Rio, Inc., which operates one Rio Bravo Cantina restaurant. In December
1997, A.N.A., Inc. and its affiliate,  Quality Restaurant Concepts,  LLC ("QRC")
entered  into a letter of intent to acquire  26  restaurants  from Apple  South,
Inc., the Company's largest franchisee, which is expected to be completed during
the second  quarter of 1998.  The Company has agreed to guarantee  $1,000,000 of
the amount QRC will be borrowing related to this acquisition. The guarantee will
be reduced by the amount of  principal  payments  and will  terminate  after QRC
repays $1,000,000 of its borrowings.

     Another   brother-in-law  of  Mr.  Gustin  owns  Apple-Bay  East,  Inc.,  a
franchisee  of the Company  which  operates  five  Applebee's  restaurants.  The
development and franchise  agreements of A.N.A., Inc.,  Miss-Ala-Rio,  Inc., and
Apple-Bay  East,  Inc.  are  standard  in form and  require  payment of standard
franchise, royalty, and advertising fees.


  


                                     15

<PAGE>

     In April 1997, the Company  acquired the assets of 11 operating  Applebee's
franchise  restaurants in St. Louis for  approximately  $36,100,000.  One of the
principals of the franchisee is related to Johyne H. Reck, who was a director of
the Company until May 1997.

     In March 1998, the Company entered into an agreement to purchase a tract of
land for future restaurant  development for $290,000 from an entity in which Mr.
Gustin has a  one-third  ownership  interest.  The  purchase  price is less than
current appraised value.

     The Company  leases  certain  office space under an operating  lease from a
partnership  in which Raymond D.  Schoenbaum,  who was a director of the Company
until August 1997, holds a 37.5% interest.  The Company paid $120,000 under this
lease in the 1997 fiscal year. The Company  believes that the terms of the lease
reflect fair market value rentals which are comparable to those which could have
been obtained from an unaffiliated third party.

     The Company had a consulting  agreement  with Mr.  Kenneth Hill to act as a
consultant  to the Company for  governmental  affairs  and  restaurant  industry
relations  that expired  March 1, 1998 and was extended  through March 31, 1998.
Mr. Hill was paid $200,000 for the first year of the agreement, $150,000 for the
second year,  and $86,000 for the final period of the  agreement.  The agreement
contains nondisclosure, noncompetition, and employee nonsolicitation clauses and
also provides that all concepts and  discoveries  conceived by Mr. Hill alone or
with others become the exclusive property of the Company. Mr. Hill has agreed to
continue to serve as a director for the remainder of his Board term or until the
Company selects someone to fill his position on the Board of Directors.

                                  OTHER MATTERS

     The  Company  knows of no other  matters  to be  considered  at the  Annual
Meeting. However, if any other matters are properly presented at the meeting, it
is the  intention  of the  persons  named in the  accompanying  proxy to vote in
respect thereof in accordance with their best judgment.

     The Board of Directors  encourages  each  stockholder  to attend the Annual
Meeting.  Whether or not you plan to attend, you are urged to complete, sign and
return the enclosed proxy in the accompanying  envelope.  A prompt response will
greatly  facilitate  arrangements for the meeting,  and your cooperation will be
appreciated.   Stockholders  who  attend  the  meeting  may  vote  their  shares
personally even though they have sent in their proxies.


                                             By Order of the Board of Directors



                                             Robert T. Steinkamp, Secretary
                                             Applebee's International, Inc.
                                             4551 W. 107th Street, Suite 100
                                             Overland Park, Kansas  66207

Overland Park, Kansas
April 6, 1998

                                       16


                      THIS PROXY IS SOLICITED ON BEHALF OF
            THE BOARD OF DIRECTORS OF APPLEBEE'S INTERNATIONAL, INC.
                   ANNUAL MEETING OF STOCKHOLDERS, MAY 6, 1998

         The undersigned  hereby appoints each of Abe J. Gustin,  Jr. and Robert
T. Steinkamp the proxy and  attorney-in-fact  of the undersigned with full power
of  substitution  for and in the name of the  undersigned  to attend  the Annual
Meeting of  Stockholders  of Applebee's  International,  Inc., to be held at the
Overland Park  Marriott,  10800 Metcalf,  Overland Park,  Kansas 66210 on May 6,
1998,  at 10:00 a.m.,  CDT, and any and all  adjournments  thereof,  and to vote
thereat the number of shares of Common Stock of Applebee's International,  Inc.,
which the undersigned would be entitled to vote if then personally present.  The
Board of Directors recommends votes FOR proposals I and II.

  I.     To elect three  directors  to serve  until the 2001  Annual  Meeting of
         Stockholders or until their earlier resignation;
         Nominees: Lloyd L. Hill, Jack P. Helms and Burton M. Sack;
         [ ] FOR all nominees listed above.
         [ ] FOR all nominees listed above except ___________________.
         [ ] WITHHOLD AUTHORITY to vote for all nominees listed above.

  II.    To  ratify  the  selection  of  Deloitte  & Touche  LLP as  independent
         auditors for the Company for the 1998 fiscal year.

         [  ]  FOR               [  ]  AGAINST                [  ]  ABSTAIN

 III.    To transact such other business as may properly come before the meeting
         or any adjournment or postponement thereof.


<PAGE>



THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR PROPOSALS I AND II.


                                      Signature _______________   Date _________

                                      Signature _______________   Date _________

                                      Sign exactly as name appears hereon.  When
                                      shares  are  held by joint  tenants,  both
                                      should  sign.  When  signing as  attorney,
                                      executor,   administrator,    trustee   or
                                      guardian,    give   full   title.   If   a
                                      corporation,  sign full  corporate name by
                                      President or other authorized  officer. If
                                      a partnership, sign in partnership name by
                                      authorized partner.

                                      MARK,  DATE,  SIGN,  AND  PROMPTLY  RETURN
                                      PROXY CARD IN ENCLOSED ENVELOPE.





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