ROUSE COMPANY
10-Q, 1996-11-14
OPERATORS OF NONRESIDENTIAL BUILDINGS
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                                   Form 10-Q

                                 UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C.  20549

(X)   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
      OF THE SECURITIES EXCHANGE ACT OF 1934

      For the quarterly period ended  September 30, 1996 

                               OR

( )   TRANSITION REPORT PURSUANT TO SECTION 13 or 15 (d)
      OF THE SECURITIES EXCHANGE ACT OF 1934

      For the transition period from             to         

Commission File Number         0-1743         

                             The Rouse Company                  
          (Exact name of registrant as specified in its charter)

            Maryland                               52-0735512             
(State or other jurisdiction of       (I.R.S. Employer Identification No.) 
incorporation or organization)                                              
  
     10275 Little Patuxent Parkway
           Columbia, Maryland                               21044-3456      
(Address of principal executive offices)                    (Zip Code)

Registrant's telephone number, including area code (410) 992-6000 

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  

               Yes   X                                No      

Indicate the number of shares outstanding of the issuer's common stock as
of November 12, 1996:      

Common Stock, $0.01 par value                         66,725,919   
       Title of Class                              Number of Shares












Part I.  Financial Information
Item 1.  Financial Statements:

                      THE ROUSE COMPANY AND SUBSIDIARIES

                    Consolidated Statements of Operations
            Three and Nine Months Ended September 30, 1996 and 1995
          (Unaudited, in thousands except per share amounts, note 1)

                                    Three months           Nine months
                                 ended September 30,  ended September 30,
                                   1996       1995      1996        1995  

Revenues:
  Operating properties:
    Retail centers                $127,894   $123,202  $369,650  $360,502
    Office, mixed-use and other     51,639     36,959   128,086   109,432
                                   179,533    160,161   497,736   469,934
  Land sales                        47,384      8,519    79,847    23,550
  Corporate interest income            758        485     2,290     1,832
                                   227,675    169,165   579,873   495,316
Operating expenses, exclusive of
provision for bad debts, 
depreciation and amortization:
  Operating properties:
    Retail centers                  65,928     62,456   189,343   183,042
    Office, mixed-use and other     24,346     17,160    60,624    52,006
                                    90,274     79,616   249,967   235,048
  Land sales                        41,054      4,542    62,704    12,573
  Development                        2,019        605     3,716     4,110
  Corporate                          1,608      1,452     5,732     5,972
                                   134,955     86,215   322,119   257,703
Interest expense:
  Operating properties:
    Retail centers                  33,172     32,863    95,716    95,326
    Office, mixed-use and other     21,248     17,272    55,514    51,745
                                    54,420     50,135   151,230   147,071
  Land sales                           508      1,263       995     3,798
  Development                           95         88       265       271
  Corporate                          2,646      2,294     9,788     7,837
                                    57,669     53,780   162,278   158,977

Provision for (recovery of)
  bad debts                            362       (236)    1,484     1,229

Depreciation and amortization       23,212     18,026    60,296    54,874

                                   216,198    157,785   546,177   472,783

Gain (loss) on dispositions of
  assets and other provisions, 
  net (note 6)                      (6,060)    (5,638)   (6,355)  (14,118)





The accompanying notes are an integral part of these statements.

                                     1
Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                      THE ROUSE COMPANY AND SUBSIDIARIES

               Consolidated Statements of Operations, continued
           Three and Nine Months Ended September 30, 1996 and 1995
          (Unaudited, in thousands except per share amounts, note 1)

                                    Three months           Nine months
                                 ended September 30,   ended September 30,
                                   1996       1995       1996       1995  


Earnings before income
  taxes and extraordinary losses  $ 5,417    $ 5,742   $27,341    $  8,415

Income tax provision:
  Current - primarily state           155        184       505         429
  Deferred                          7,718      2,389    16,241       4,047
                                    7,873      2,573    16,746       4,476 

Earnings (loss) before
  extraordinary losses             (2,456)     3,169    10,595       3,939

Extraordinary losses from   
  extinguishments of debt, net
  of related income tax benefits
  (note 7)                            (46)      (137)   (1,361)     (7,354)

Net earnings (loss)               $(2,502)   $ 3,032   $ 9,234    $ (3,415)

Net earnings (loss) applicable
  to common shareholders          $(5,714)   $  (628)  $(1,299)   $(14,396)


EARNINGS (LOSS) PER SHARE OF 
  COMMON STOCK AFTER PROVISION
  FOR DIVIDENDS ON PREFERRED
  STOCK:

Earnings (loss) before
  extraordinary losses            $  (.10)   $  (.01)  $    --    $   (.15)
Extraordinary losses, net              --         --      (.03)       (.15)
                                  $  (.10)   $  (.01)  $  (.03)   $   (.30)
DIVIDENDS PER SHARE:
  Common stock                    $   .22    $   .20   $   .66    $    .60
  Preferred stock                 $   .81    $   .81   $  2.43    $   2.43









The accompanying notes are an integral part of these statements. 

                                     2
Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                      THE ROUSE COMPANY AND SUBSIDIARIES

                         Consolidated Balance Sheets
                   September 30, 1996 and December 31, 1995
                      (Unaudited, in thousands, note 1)


                                                September 30,  December 31,
                                                     1996          1995     
Assets:
  Property (note 3):
    Operating properties:
      Property and deferred costs of projects      $3,427,889    $3,006,356
      Less accumulated depreciation                         
        and amortization                              555,606       519,319
                                                    2,872,283     2,487,037
    Properties in development                         142,530        56,151
    Properties held for sale                           30,431        22,602
    Land held for development and sale                232,692       134,168
                      
      Total property                                3,277,936     2,699,958

  Prepaid expenses, deferred charges
    and other assets                                  187,193       151,068

  Accounts and notes receivable                        89,343        36,751

  Investments in marketable securities                  3,690         2,910

  Cash and cash equivalents                            57,763        94,922

      Total                                        $3,615,925    $2,985,609






















The accompanying notes are an integral part of these statements. 

                                     3
Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                      THE ROUSE COMPANY AND SUBSIDIARIES

                    Consolidated Balance Sheets, continued
                   September 30, 1996 and December 31, 1995
                      (Unaudited, in thousands, note 1)


                                                September 30,  December 31,
                                                     1996          1995     
Liabilities:
  Debt (note 4):
    Property debt not carrying a Parent
      Company guarantee of repayment              $2,279,641    $1,990,041  
  

    Parent Company debt and debt carrying a
    Parent Company guarantee of repayment:
      Property debt                                  162,361       138,488
      Convertible subordinated debentures            130,000       130,000
      Other debt                                     296,500       221,000
                                                     588,861       489,488

    Total debt                                     2,868,502     2,479,529

  Obligations under capital leases                    58,166        58,786

  Accounts payable, accrued expenses
    and other liabilities                            240,323       185,561

  Deferred income taxes                              125,489        81,649

Company-obligated mandatorily redeemable 
  preferred securities of a trust holding
  solely Parent Company subordinated debt
  securities                                         137,500       137,500

Shareholders' equity:
  Series A Convertible Preferred stock     
    with a liquidation preference of 
    $0 in 1996 and $225,250 in 1995 (note 5)              --            45
  Common stock of 1 cent par value per share;
    250,000,000 shares authorized; 66,692,721
    shares issued in 1996 and 47,922,749
    shares issued in 1995                                667           479 
  Additional paid-in capital                         490,160       309,943
  Accumulated deficit                               (304,882)     (267,883)

    Total shareholders' equity                       185,945        42,584

      Total                                       $3,615,925    $2,985,609




The accompanying notes are an integral part of these statements.

                                     4
Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:
                      THE ROUSE COMPANY AND SUBSIDIARIES
                     Consolidated Statements of Cash Flows
                 Nine Months Ended September 30, 1996 and 1995
                       (Unaudited, in thousands, note 1)

                                                      1996         1995   
Cash flows from operating activities:
  Rents and other revenues received                 $ 490,120    $ 463,544
  Proceeds from land sales                             77,685       23,715
  Interest received                                     8,556        7,599
  Land development expenditures                       (32,327)     (13,248)
  Operating expenditures:
    Operating properties                             (265,727)    (229,114)
    Land sales, development and corporate             (19,910)     (14,104)
  Interest paid:
    Operating properties                             (154,416)    (156,688)
    Land sales, development and corporate             (12,917)     (12,179)
    Net cash provided by operating activities          91,064       69,525
Cash flows from investing activities:
  Expenditures for acquisition of The Hughes                            
    Corporation (net of acquired cash)                (35,872)          --
  Expenditures for properties in development
    and improvements to existing properties
    funded by debt                                    (67,024)     (52,711)
  Expenditures for property acquisitions               (2,724)     (27,767)
  Expenditures for improvements to                                         
    existing properties funded by cash
    provided by operating activities:                               
      Tenant leasing and remerchandising               (5,482)      (6,696)
      Building and equipment                           (7,448)      (2,711)
  Proceeds from sales of operating properties           6,299           --  
  Purchases of marketable securities                   (7,064)      (4,626)
  Proceeds from redemptions or sales of
    marketable securities                               8,447       29,238
  Other                                                   183        1,186
    Net cash used in investing activities            (110,685)     (64,087)
Cash flows from financing activities:
  Proceeds from issuance of property debt             172,476      170,643
  Repayments of property debt:   
    Scheduled principal payments                      (28,885)     (27,268)
    Other payments                                   (182,407)    (251,327)
  Proceeds from issuance of other debt                 90,400      124,947
  Repayments of other debt                            (16,303)      (8,079)
  Purchases of treasury stock                          (5,247)          --
  Proceeds from exercise of stock options                 599        2,138
  Dividends paid                                      (46,233)     (39,687)
  Other                                                (1,938)          --
    Net cash used in financing activities             (17,538)     (28,633)
Net decrease in cash and cash equivalents             (37,159)     (23,195)
Cash and cash equivalents at beginning of period       94,922       49,398
Cash and cash equivalents at end of period          $  57,763    $  26,203
The accompanying notes are an integral part of these statements.

                                     5




Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:
                      THE ROUSE COMPANY AND SUBSIDIARIES
                Consolidated Statements of Cash Flows, continued
                  Nine Months Ended September 30, 1996 and 1995
                       (Unaudited, in thousands, note 1)

                                                      1996         1995  

Reconciliation of net earnings (loss) to net cash
  provided by operating activities:

Net earnings (loss)                                 $  9,234     $ (3,415)
  Adjustments to reconcile net earnings (loss)
  to net cash provided by operating activities:
    Depreciation and amortization                     60,296       54,874
    (Gain) loss on dispositions of assets
      and other provisions, net                        6,355       14,118
    Deferred income tax provision                     16,241        4,047
    Extraordinary losses, net of related income
      tax benefits                                     1,361        7,354
    Additions to pre-construction reserve              2,200        1,800
    Provision for bad debts                            1,484        1,229
    Increase in operating assets and
      liabilities, net                                (6,107)     (10,482)

Net cash provided by operating activities           $ 91,064     $ 69,525


Schedule of Non-Cash Investing and Financing
  Activities:
  Debt and other liabilities assumed in acquisition 
    of The Hughes Corporation, net (note 2)         $354,577     $     --
  Common stock issued in acquisition of
    The Hughes Corporation (note 2)                  178,086           -- 
  Common stock issued pursuant to Contingent Stock
    Agreement (note 2)                                 5,025           --
  Mortgage debt extinguished on disposition of
    an interest in an operating property                  --      (20,779)
  Mortgage debt assumed by purchasers of land        (10,412)          --
  Mortgage debt assumed on acquisitions of
    interests in properties                           21,090        6,175 
  Notes received from sales of operating
    properties                                         8,440           --
  Notes received from sales of land                   16,500           --
  Value of non-cash consideration given in
    connection with acquisitions of interests in
    properties                                        13,520       79,811









The accompanying notes are an integral part of these statements.

                                     6
Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                   THE ROUSE COMPANY AND SUBSIDIARIES
                                    
         Notes to Consolidated Financial Statements (Unaudited)
                            September 30, 1996

(1)  Principles of statement presentation
     
   The unaudited consolidated financial statements include all
   adjustments which are necessary, in the opinion of management, to
   fairly reflect the Company's financial position and results of
   operations.  All such adjustments are of a normal recurring nature. 
   The statements have been prepared using the accounting policies
   described in the 1995 Annual Report to Shareholders, except that,
   effective January 1, 1996, the Company adopted Statement of Financial
   Accounting Standards No. 121, "Accounting for the Impairment of 
   Long-Lived Assets and for Long-Lived Assets to be Disposed of." 
   Statement No. 121 establishes new standards for measurement and
   recognition of impairment of long-lived assets.  Initial adoption had
   no effect on the financial position or results of operations reported
   by the Company.

   In its annual reports, the Company has included certain supplementary
   current value basis financial statements with the historical cost
   basis financial statements.  The current value basis financial
   statements are an integral part of the Company's formal, year-end
   reporting, but they are not included in quarterly reports to
   shareholders.  Therefore, all of the financial information contained
   herein is based on the historical cost basis as required by generally
   accepted accounting principles.  

(2) Acquisition of The Hughes Corporation and Related Matters

   On June 12, 1996, the Company acquired all of the outstanding equity    
     interests in The Hughes Corporation and its affiliated partnership,
     Howard Hughes Properties, Limited Partnership (together, "Hughes"). 
     In connection with the acquisition, the Company issued 7,742,884
     shares of common stock valued at $178,086,000 and incurred or assumed
     debt and other liabilities of $354,577,000 (net of certain
     receivables and other assets acquired).  Additional shares of common
     stock (or, in certain circumstances, Increasing Rate Preferred Stock)
     may be issued to the former Hughes owners or their successors
     pursuant to terms of a Contingent Stock Agreement based on the values
     of certain specified assets at various "termination" dates from 2000
     to 2009 and cash flows generated from the development and/or sale of
     those assets prior to the "termination" dates.  The acquisition was
     accounted for using the purchase method.  The total purchase cost
     approximated the aggregate fair value of the assets acquired which
     consist primarily of a regional shopping center and a large-scale,
     master-planned community in Las Vegas, Nevada, and four large-scale,
     master-planned business parks and various other properties in Nevada
     and Southern California.




                                      7

Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                      THE ROUSE COMPANY AND SUBSIDIARIES

   Notes to Consolidated Financial Statements (Unaudited), continued      

(2) Acquisition of The Hughes Corporation and Related Matters, continued

   The consolidated statements of operations for the three and nine months
     ended September 30, 1996 include revenues and costs and expenses from
     the date of acquisition.  The Company's pro forma consolidated
     results of operations for the nine months ended September 30, 1996
     and 1995, assuming the acquisition of Hughes occurred on January 1,
     1995, are summarized as follows (in thousands, except per share
     data):
 
                                                     1996          1995

      Revenues                                   $631,642      $688,892
      Earnings before extraordinary losses         13,699        20,179
      Net earnings                                 12,338        12,825
      Earnings per share of common stock
         after provision for dividends 
         on Preferred stock:
         Earnings before extraordinary
          losses                                      .06           .17
         Net earnings                            $    .03      $    .03

   The pro forma revenues and earnings summarized above are not
     necessarily indicative of the results that would have occurred if the
     acquisition had been consummated on January 1, 1995 or of future
     results of operations of the combined companies.
 
(3) Property

   Properties in development include construction and development in
     progress and pre-construction costs, net.  The construction and
     development in progress accounts include land and land improvements
     of $25,483,000 at September 30, 1996.

   Changes in pre-construction costs, net, for the nine months ended
     September 30, 1996 are summarized as follows (in thousands):

     Balance at beginning of period, before
       pre-construction reserve                          $      21,463     
     Costs incurred                                             15,579     
     Costs transferred to construction and development
       in progress                                             (16,742)    
     Costs transferred to operating properties                    (435)
     Costs of unsuccessful projects written off                   (917)
                                                                18,948
     Less pre-construction reserve                              16,662

     Balance at end of period, net                       $       2,286

                                    


                                    8
Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                    THE ROUSE COMPANY AND SUBSIDIARIES

     Notes to Consolidated Financial Statements (Unaudited), continued

(4) Debt

   Debt at September 30, 1996 and December 31, 1995 is summarized as
     follows (in thousands):

                              September 30, 1996     December 31, 1995 
                                          Due in                Due in
                                Total    one year      Total   one year 

     Mortgages and bonds      $2,211,308 $114,966   $1,997,998 $102,428
     Convertible subordi-
       nated debentures          130,000       --      130,000       --
     Medium-term notes           115,300    5,000      100,300    5,000 
     Other loans                 411,894    3,131      251,231    3,001
       Total                  $2,868,502 $123,097   $2,479,529 $110,429

   The amounts due in one year reflect the terms of existing loan
     agreements except where refinancing commitments from outside lenders
     have been obtained.  In those instances, maturities are determined
     based on the terms of the refinancing commitments.  At September 30,
     1996, approximately $63,147,000 of debt due in one year relates to
     balloon payments on three retail center mortgages due in the second
     quarter of 1997 and $11,934,000 relates to a balloon payment on an
     office building mortgage due in the third quarter of 1997.  The
     Company expects to refinance these loans on a long-term basis or
     extend their terms at or prior to their scheduled maturities.

(5) Series A Convertible Preferred stock

    The Company has authorized issuance of 50,000,000 shares of Preferred
    stock of 1 cent par value per share of which 4,505,168 shares have
    been classified as Series A Convertible Preferred.  On September 30,
    1996, 4,497,459 shares of Series A Convertible Preferred stock were
    converted into 10,582,000 shares of common stock.  If the conversion
    had occurred on January 1, 1995, pro forma earnings (loss) per share
    of common stock for the nine months ended September 30, 1996 and 1995
    would have been $.14 and $(.06), respectively.  At September 30, 1996
    and December 31, 1995, there were 7,550 and 4,505,009 shares
    outstanding, respectively.

(6)  Gain (loss) on dispositions of assets and other provisions, net

   The loss in 1996 relates to provisions for losses on two retail
     centers the Company has decided to sell ($15,071,000). These
     provisions were based on the estimated fair values of the properties
     less costs to sell.  These losses were partially offset by a gain
     from the reversal of a portion (approximately $9,000,000) of the
     provision for the litigation matter discussed in note 8.



                                     9

Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                   THE ROUSE COMPANY AND SUBSIDIARIES
                                    
   Notes to Consolidated Financial Statements, (Unaudited), continued

(6)  Gain (loss) on dispositions of assets and other provisions, net
     (continued)

   The loss in 1995 relates primarily to provisions for losses on several
     retail centers the Company decided to sell ($16,058,000).  These
     provisions were based on the estimated fair values of the properties
     less costs to sell.  These losses were partially offset by a gain on
     the disposition of a retail center property ($1,940,000).              

(7)  Extraordinary losses, net of related income tax benefits

   During the nine months ended September 30, 1996 and 1995, the Company
   incurred extraordinary losses related to extinguishments of debt
   prior to scheduled maturity of $2,094,000 and $11,314,000,
   respectively, net of related income tax benefits of $733,000 and
   $3,960,000, respectively.

(8)  Contingencies

   On November 6, 1990, Robert P. Guastella Equities, Inc. ("Plaintiff"),
     a former tenant at the Riverwalk Shopping Center in New Orleans,
     Louisiana ("Riverwalk"), which is owned and operated by New Orleans
     Riverwalk Associates, an affiliate of the Company ("NORA"), filed
     suit in the Civil District Court of Orleans Parish, Louisiana against
     NORA, the Company, two Company affiliates and a partner of NORA
     (collectively, "Defendants").  Plaintiff alleges that Defendants
     breached Plaintiff's lease agreement with NORA for the operation of a
     restaurant at Riverwalk and that as a result of these breaches it
     suffered losses and could not pay the rentals due under the lease
     agreement, as a result of which the lease and its tenancy were
     terminated by NORA.  Plaintiff sought damages of approximately
     $600,000 for these alleged breaches.  In addition, on September 3,
     1992, Plaintiff claimed $33,000,000 for alleged lost future profits
     which it claimed it would have earned had its lease not been
     terminated.  The defendants filed answers denying the claims of
     Plaintiff and asserted other defenses.  NORA also asserted a
     counterclaim against Plaintiff and its individual guarantors for past
     due rentals and other charges in the approximate amount of $300,000
     plus interest and attorneys' fees as provided for in the lease
     agreement.  The case was tried before a jury and, on October 28,
     1993, the jury returned a verdict against Defendants upon which
     judgment was entered by the trial court on January 7, 1994, in the
     total net amount of approximately $9,128,000 (including a net award
     for lost future profits of approximately $8,640,000) plus interest
     and attorney's fees.  On May 6, 1994, the trial court denied all
     post-trial motions of both Plaintiff and Defendants.  The trial court
     also entered an amended judgment in which it awarded the Plaintiff 
     $450,000 in attorneys' fees and awarded Defendants $25,000 in
     attorneys' fees. 


                                  10

Part I.  Financial Information, continued
Item 1.  Financial Statements, continued:

                   THE ROUSE COMPANY AND SUBSIDIARIES
                                    
   Notes to Consolidated Financial Statements, (Unaudited), continued



(8)  Contingencies, continued

   On May 23, 1994, Defendants appealed this judgment to the Louisiana
   Court of Appeal, Fourth Circuit.  On November 16, 1995, the Louisiana
   Court of Appeal reduced the judgment by $240,000, but otherwise
   affirmed the damage award to Plaintiff.  Defendants subsequently
   filed a motion for reconsideration with the Louisiana Court of
   Appeal, which was denied on December 19, 1995.  On January 18, 1996,
   Defendants filed a petition requesting the Louisiana Supreme Court to
   consider a further appeal of this judgment.  On April 8, 1996, the
   Louisiana Supreme Court granted Defendants' petition.  Subsequently,
   the parties entered into settlement discussions which culminated in a
   July 25, 1996 Settlement Agreement which dismissed all claims and 
   counterclaims with prejudice. The Company recorded in the fourth
   quarter of 1995 a pre-tax provision of $12,321,000, representing the
   full amount of the modified award (including attorneys' fees) plus
   interest, less pre-tax provisions previously recorded totaling
   $1,150,000.  Additional provisions for interest totaling $295,000
   were recorded in the six months ended June 30, 1996.  The Company
   satisfied its financial and other obligations under the Settlement
   Agreement in July 1996 and reversed approximately $9,000,000 of the
   previously recorded provision for loss on this matter in the third
   quarter of 1996.  

   The Company and certain of its subsidiaries are defendants in various
   other litigation matters arising in the ordinary course of business,
   some of which involve claims for damages that are substantial in
   amount.  Some of these litigation matters are covered by insurance. 
   In the opinion of management, adequate provision has been made for
   losses with respect to all litigation matters, where appropriate, and
   the ultimate resolution of all such litigation matters is not likely
   to have a material effect on the consolidated financial position of
   the Company.  Due to the Company's modest and fluctuating net
   earnings (loss), it is not possible to predict whether the resolution
   of these matters is likely to have a material effect on the Company's
   consolidated net earnings (loss), and it is, therefore, possible that
   the resolution of these matters could have such a material effect in
   any future quarter or year.











                                     11

Part I.  Financial Information, continued
Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations:

                   THE ROUSE COMPANY AND SUBSIDIARIES
                                    
The following discussion and analysis covers any material changes in
    financial condition since December 31, 1995 and any material changes in
    the results of operations for the three and nine months ended September
    30, 1996 as compared to the same periods in 1995.  This discussion and
    analysis should be read in conjunction with "Management's Discussion and
    Analysis of Financial Condition and Results of Operations" included in
    the 1995 Annual Report to Shareholders.

General

On June 12, 1996, the Company purchased all of the outstanding equity      
    interests in The Hughes Corporation and its affiliated partnership,
    Howard Hughes Properties, Limited Partnership (together, Hughes). The
    assets of Hughes consist primarily of a regional shopping center and a
    large-scale, master-planned community (Summerlin) in Las Vegas, Nevada, 
    and four large-scale, master-planned business parks and various other
    properties in Nevada and Southern California.  Management believes that
    the acquisition of Hughes will enable the Company to capitalize on its
    existing strengths in retail and office/mixed-use projects and large
    scale land development projects in the fast-growing Las Vegas market. 
    For additional information about the acquisition of Hughes, see note 2
    to the consolidated financial statements.

Management is continually reviewing and evaluating the portfolio of
    properties to identify expansion, renovation and/or remerchandising
    opportunities and properties that may not have future prospects
    consistent with the Company's long-term objectives.  The Company will
    continue to dispose of properties that are not meeting and/or are not
    considered to have the potential to meet its investment criteria,
    particularly smaller properties in smaller market areas.  While
    disposition decisions may cause the Company to recognize gains or losses
    that could have material effects on reported net earnings (loss) in
    future quarters or fiscal years, they are not anticipated to have a
    material effect on the overall consolidated financial position of the
    Company. 

Operating Results: 

Operating Properties:

Revenues from retail centers increased $4,692,000 and $9,148,000 for the   
    three and nine months ended September 30, 1996, as compared to the same
    periods in 1995.  Total operating and   interest expenses increased
    $6,837,000 and $11,077,000, including increased depreciation and
    amortization of $2,546,000 and $3,882,000, respectively, for the three
    and nine months ended September 30, 1996 as compared to the same periods
    in 1995.  The increases in revenues and expenses for these periods are
    attributable primarily to the net effect of changes in the Company's
    portfolio of retail centers, including acquisitions of interests in four
    properties (two in the third quarter of 1995, one in connection with the
    acquisition of Hughes in the second quarter of 1996 and one in the third
    quarter of 1996), the opening of an expansion in the first quarter of

                                     12
Part I.  Financial Information, continued
Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations, (continued):
  
Operating Properties (continued):

    1995 and sales of two properties in the first quarter of 1996. 
    Increases in effective rents on re-leased space, particularly in the
    Company's larger centers in larger trade areas, also contributed to the
    increases in revenues for these periods.  The increases in revenues for
    the periods were partially offset by the effects of slightly lower
    overall average occupancy levels (88.2% and 88.3%, respectively, for the
    three and nine months ended September 30, 1996, as compared to 91.0% and
    90.6%, respectively, for the same periods in 1995) and decreases in
    lease cancellation payments.

Revenues from office, mixed-use and other properties increased $14,680,000
    and $18,654,000 for the three and nine months ended September 30, 1996, 
    as compared to the same periods in 1995.  These increases are due
    primarily to the acquisition of Hughes.  Improved occupancy levels at
    hotel and office properties contributed to the increases in each period;
    however, the increase for the nine months ended September 30, 1996, was
    partially offset by a decrease in lease termination payments from tenant
    restructurings.  Total operating and interest expenses increased
    $13,888,000 and $13,676,000 for the three and nine months ended
    September 30, 1996, as compared to the same periods in 1995.  These
    increases are also attributable primarily to the acquisition of Hughes
    and were partially offset by the effects of a sale of an unoccupied
    industrial building in the second quarter of 1996. 

Land sales:

Revenues from land sales, excluding sales of land acquired in the purchase
    of Hughes, decreased $3,630,000 and increased $6,627,000, and related
    costs and expenses decreased $1,697,000 and increased $3,033,000, for
    the three and nine months ended September 30, 1996 as compared to the
    same periods in 1995.  The decrease in revenues for the three month
    period is attributable to lower levels of land sales in Columbia,
    particularly for residential use.  The increase in revenues for the nine
    month period is attributable to higher levels of land sales in Columbia,
    particularly for commercial use.  The changes in related costs and
    expenses are attributable primarily to changes in the cost of sales.

Revenues from sales of land acquired in the purchase of Hughes were
    $42,495,000 and $49,670,000, and related costs and expenses were
    $37,454,000 and $44,295,000, for the three and nine months ended
    September 30, 1996.  The cost of sales for land acquired in the purchase
    of Hughes for the periods is relatively high as a percentage of revenues
    as the land sold consists primarily of inventory on which development
    was completed or in progress at the date of acquisition.  Cost of sales
    for land acquired in the purchase of Hughes is expected to be lower as a
    percentage of revenues in future periods as the inventory of land on
    which development was completed or in progress at the date of
    acquisition is depleted.



                                   13

Part I.  Financial Information, continued
Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations (continued):

Development: 

These costs consist primarily of additions to the pre-construction reserve
    and new business costs.  The pre-construction reserve is maintained to
    provide for costs of projects which may not go forward to completion. 
    New business costs relate primarily to the initial evaluation of
    acquisition and development opportunities.  These costs increased and
    decreased $1,414,000 and $394,000 for the three and nine months ended
    September 30, 1996 as compared to the same periods in 1995.  The
    increase in the three month period is attributable primarily to an
    increase in additions to the pre-construction reserve due to the
    Company's more active pursuit of retail center development
    opportunities.  The decrease in the nine month period is due primarily
    to reduced new business costs as the Company's focus on the acquisition
    of Hughes deferred evaluation of other opportunities, particularly
    during the first half of 1996. 

Corporate: 

Corporate interest costs were $4,380,000 and $3,275,000 for the three
    months ended September 30, 1996 and 1995, respectively, and $13,620,000
    and $10,479,000 for the nine months ended September 30, 1996 and 1995,
    respectively.  Of such amounts, $1,734,000 and $981,000 were capitalized
    during the three months ended September 30, 1996 and 1995, respectively,
    and $3,832,000 and $2,642,000 were capitalized during the nine months
    ended September 30, 1996 and 1995, respectively, on funds invested in
    development projects.  The increases in corporate interest costs are due
    to higher levels of debt used for corporate purposes.

Gain (loss) on dispositions of assets and other provisions, net

The loss in 1996 relates to provisions for losses on two retail centers the
    Company has decided to sell ($15,071,000).  These provisions were based
    on the estimated fair values of the properties less costs to sell. 
    These losses were partially offset by a gain from the reversal of a
    portion (approximately $9,000,000) of the provision for the litigation
    matter discussed in note 8 to the consolidated financial statements.

The loss in 1995 relates primarily to provisions for losses on several
    retail centers the Company decided to sell ($16,058,000).  These
    provisions were based on the estimated fair values of the properties
    less costs to sell.  These losses were partially offset by a gain on the
    disposition of a retail center property ($1,940,000).

Extraordinary losses, net of related income tax benefits

During the nine months ended September 30, 1996 and 1995, the Company      
    incurred extraordinary losses related to extinguishments of debt prior
    to scheduled maturity of $2,094,000 and $11,314,000, respectively, net
    of related income tax benefits of $733,000 and $3,960,000, respectively.



                                   14




Part I.  Financial Information, continued
Item 2.  Management's Discussion and Analysis of Financial Condition and    
         Results of Operations, (continued):

Financial Condition and Liquidity:

Shareholders' equity increased by $143,361,000 from $42,584,000 at
    December 31, 1995 to $185,945,000 at September 30, 1996.  The increase
    was due primarily to the value of shares of common stock issued in the
    acquisition of Hughes ($178,086,000) and net earnings for the nine
    months ended September 30, 1996, partially offset by the payment of
    regular quarterly dividends on the Company's common and Preferred
    stocks.  On September 30, 1996 substantially all of the outstanding
    shares of Series A Preferred stock were converted into 10,582,000 shares
    of common stock.  The conversion had no effect on shareholders' equity.

The Company had cash and cash equivalents and investments in marketable    
    securities totaling $61,453,000 and $97,832,000 at September 30, 1996
    and December 31, 1995, respectively, including $3,690,000 and
    $2,910,000, respectively, held for restricted uses.  

The Company has lines of credit for up to $148,120,000 of which       
    $77,620,000 was available at September 30, 1996.  These lines of credit
    may be used to provide corporate liquidity, fund property acquisition
    and development costs and finance other corporate needs, subject to
    lenders' approvals.  They may also be utilized to pay some portion of
    existing debt, including maturities in 1996 and 1997.  Howard Hughes
    Properties, Limited Partnership (HHPLP), a wholly-owned by
    the Company, has a line of credit for up to $100,000,000 of which
    $4,000,000 was available at September 30, 1996.  This line can be used
    to fund certain development costs.  In November, 1996, HHPLP refinanced
    several office properties that had previously been financed on the
    credit line and used the proceeds to repay the credit line, restoring
    availability to $55,000,000.  As of September 30, 1996, debt due in one
    year was $123,097,000.  Approximately $63,147,000 of this debt relates
    to three retail center mortgages due in the second quarter of 1997, and
    $11,934,000 relates to an office building mortgage due in the third
    quarter of 1997.  The Company expects to refinance these loans or extend
    their terms at or prior to their scheduled maturities.  The Company
    continues to actively evaluate sources of capital and is confident that
    it will be able to make these payments, arrange to refinance these
    maturities prior to their scheduled repayment dates or obtain new
    sources of capital without necessitating property sales.

Net cash provided by operating activities was $91,064,000 and $69,525,000  
    for the nine months ended September 30, 1996 and 1995, respectively. 
    The factors discussed previously under the operating results of the four
    major business segments, particularly higher land sales revenues,
    affected the level of net cash provided by operating activities.

Net cash used in investing activities was $110,685,000 and $64,087,000 for
    the nine months ended September 30, 1996 and 1995, respectively.  The
    increase in net cash used of $46,598,000 was due primarily to the
    acquisition of Hughes and lower net sales or redemptions of marketable
    securities.



                                  15
Part I.  Financial Information, continued
Item 2.  Management's Discussion and Analysis of Financial Condition and    
         Results of Operations, (continued)

Financial Information and Liquidity (continued):

Net cash used in financing activities was $17,538,000 and $28,633,000 for  
    the nine months ended September 30, 1996 and 1995, respectively.  The
    decrease in net cash used of $11,095,000 is attributable primarily to
    the use of lines of credit to fund the acquisition of Hughes and certain
    project development costs partially offset by increases in dividends,
    purchases of treasury stock and the use of financing proceeds received
    in the fourth quarter of 1995 to repay certain higher rate property
    debt.

Information relating to forward-looking statements:

This report on Form 10-Q of the Company includes forward-looking statements
    which reflect the Company's current views with respect to future events
    and financial performance.  These forward-looking statements are subject
    to certain risks and uncertainties, including those identified below, 
    which could cause actual results to differ materially from historical
    results or those anticipated.  The words "believe", "expect", "anticipate"
    and similar expressions identify forward-looking statements.  Readers
    are cautioned not to place undue reliance on these forward-looking 
    statements, which speak only as of their dates.  The Company undertakes
    no obligation to publicly update or revise any forward-looking
    statements, whether as a result of new information, future events, or
    otherwise.  Readers are cautioned not to place undue reliance on these
    forward-looking statements.  The following factors could cause actual
    results to differ materially from historical results or those
    anticipated: (1) real estate investment risks; (2) development risks;
    (3) illiquidity of real estate investments; (4) dependence on rental
    income from real property; (5) effect of uninsured loss; (6) lack of
    geographical diversification; (7) possible environmental liabilities;
    (8) difficulties of compliance with the Americans with Disabilities Act;
    (9) competition; (10) changes in the economic climate; and (11) factors
    relating to the Hughes acquisition.  For a more detailed discussion of
    these factors, see Exhibit 99.2 of the Company's Form 10-K for the
    fiscal year ended December 31, 1995.

















                                  16


Part II.  Other Information

Item 1.  Legal Proceedings

On November 6, 1990, Robert P. Guastella Equities, Inc. ("Plaintiff"), a
    former tenant at the Riverwalk Shopping Center in New Orleans, Louisiana
    ("Riverwalk"), which is owned and operated by New Orleans Riverwalk
    Associates, an affiliate of the Company ("NORA"), filed suit in the
    Civil District Court of Orleans Parish, Louisiana against NORA, the
    Company, two Company affiliates - Rouse-New Orleans, Inc. and New
    Orleans Riverwalk Limited Partnership - and Connecticut General Life
    Insurance Company, which is a general partner of NORA (collectively,
    "Defendants").  Plaintiff alleged that Defendants breached Plaintiff's
    lease agreement with NORA for the operation of a restaurant at Riverwalk
    by (I) failing to prevent the leased premises from flooding, (ii)
    refusing to permit entertainment on the leased premises, (iii)
    interfering with the operation of air conditioning equipment on the
    leased premises and (iv) failing to provide adequate security. 
    Plaintiff claimed that as a result of these breaches it suffered losses
    and could not pay the rentals due under the lease agreement, as a result
    of which the lease and its tenancy were terminated by NORA.  Plaintiff
    sought damages of approximately $600,000 for these alleged breaches.  In
    addition, on September 3, 1992, Plaintiff claimed $33,000,000 for
    alleged lost future profits which it claimed it would have earned had
    its lease not been terminated.  All Defendants filed answers denying the
    claims of Plaintiff and asserting other defenses.  NORA also asserted a
    counterclaim against Plaintiff and its guarantors, Robert Guastella and
    Charles Kovacs, for past due rentals and other charges in the
    approximate amount of $300,000 plus interest and attorneys' fees as
    provided for in the lease agreement.  The case was tried before a jury
    and, on October 28, 1993, the jury returned a verdict against Defendants
    upon which judgment was entered by the trial court on January 7, 1994,
    in the total net amount of approximately $9,128,000  (which included a
    net award for lost future profits of approximately $8,640,000) plus
    interest from the date the suit was filed and attorneys' fees in an
    amount to be determined.  On May 6, 1994, the trial court denied all
    post-trial motions of both Plaintiff and Defendants.  The trial court
    also entered an amended judgment in which it awarded Plaintiff $450,000
    in attorneys' fees and awarded Defendants $25,000 in attorneys' fees.

On May 23, 1994, Defendants appealed this judgment to the Louisiana Court 
    of Appeal, Fourth Circuit.  On November 16, 1995, the Louisiana Court of
    Appeal in a 2 to 1 decision reduced the judgment by $240,000, but
    otherwise affirmed the damage award to Plaintiff.  Defendants
    subsequently filed a motion for reconsideration with the Louisiana Court
    of Appeal, which was denied on December 19, 1995, again in a 2 to 1
    decision.  On January 18, 1996, Defendants filed a petition requesting
    the Louisiana Supreme Court to consider a further appeal of this
    judgment.  On April 8, 1996, the Louisiana Supreme Court granted
    Defendants' petition.  Subsequently, the parties entered into settlement
    discussions which culminated in a July 25, 1996 Settlement Agreement
    which dismissed all claims and counterclaims with prejudice.  The
    Company has satisfied its financial and other obligations under the
    Settlement Agreement. For additional information about this suit, see
    note 8 - Contingencies - to the consolidated financial statements.


                                   17


Part II.  Other Information

Item 2. Changes in Securities.
             None

Item 3. Defaults Upon Senior Securities.
             None

Item 4. Submission of Matters to a Vote of Security Holders. 
                  None

Item 5. Other Information.
        None

Item 6. Exhibits and Reports on Form 8-K.
        (a)  Exhibits
              Reference is made to the Exhibit Index.
         (b)  Reports on Form 8-K
             None                 
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                

















                                      18

                                Signatures


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.  



                                         THE ROUSE COMPANY

                                    Principal Financial Officer:



Date: November 14, 1996             By /s/Jeffrey H. Donahue    
                                       Jeffrey H. Donahue
                                       Senior Vice President and
                                         Chief Financial Officer

                                    Principal Accounting Officer:


Date: November 14, 1996             By /s/George L. Yungmann    
                                       George L. Yungmann
                                       Senior Vice President and
                                         Controller     































                                      19

                               Exhibit Index


Exhibit Number                      Description

      11                            Statement re Computation of per
                                    share earnings (loss)


















































                                     20


                      THE ROUSE COMPANY AND SUBSIDIARIES
            Computation of Fully Diluted Earnings (Loss) Per Share
              (Unaudited, in thousands except per share amounts)

                                       Three months         Nine months
                                   ended September 30,  ended September 30,
                                     1996      1995       1996      1995  

Earnings (loss) before 
  extraordinary losses             $(2,456)  $ 3,169    $10,595   $ 3,939

  Add after-tax interest expense
  applicable to convertible               
  subordinated debentures            1,215     1,215      3,644     3,644
                                         
  Earnings (loss) before extra-
    ordinary losses, as adjusted    (1,241)    4,384     14,239     7,583

  Extraordinary losses                 (46)     (137)    (1,361)   (7,354)

Net earnings (loss), as adjusted   $(1,287)  $ 4,247    $12,878   $   229 

Shares:

  Weighted average number of 
    common shares outstanding       57,292    47,868     51,760    47,779

  Assuming conversion of
    convertible Preferred stock      9,395    10,600     10,172    10,600

  Assuming conversion of 
    convertible subordinated
    debentures                       4,542     4,542      4,542     4,542

  Assuming exercise of options and
    warrants reduced by the number 
    of shares which could have
    been purchased with the 
    proceeds from the exercise of
    such options                       800       376        800       376

Weighted average number of shares
  outstanding, as adjusted          72,029    63,386     67,274    63,297

Earnings (loss) per common share
  assuming full dilution:

Earnings (loss) before extra-
 ordinary losses, as adjusted      $  (.02) $    .07    $   .21  $    .12
Extraordinary losses                    --        --       (.02)     (.12)

Net earnings (loss), adjusted      $  (.02) $    .07    $   .19  $     --


This calculation is submitted in accordance with Regulation S-K item 601
(b) (11) although it is contrary to paragraph 40 of APB Opinion No. 15
because it produces an anti-dilutive result.

                                     21



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This financial data schedule is included to comply with the requirements of
Item 601 (c) (2) of Regulations S-K and S-B.  This schedule contains summary
financial information extracted from Form 10-Q for the quarterly period ended
September 30, 1996 and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                        $ 57,763
<SECURITIES>                                  $  3,690
<RECEIVABLES>                                $ 116,221
<ALLOWANCES>                                $ (26,877)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             $ 188,288<F1>
<PP&E>                                     $ 3,427,889
<DEPRECIATION>                             $ (555,606)
<TOTAL-ASSETS>                             $ 3,615,925
<CURRENT-LIABILITIES>                        $ 363,420<F2>
<BONDS>                                    $ 2,868,502
<COMMON>                                         $ 667
                                0
                                       $  0
<OTHER-SE>                                   $ 185,278
<TOTAL-LIABILITY-AND-EQUITY>               $ 3,615,925
<SALES>                                      $ 579,873
<TOTAL-REVENUES>                             $ 579,873
<CGS>                                                0
<TOTAL-COSTS>                                $ 382,415
<OTHER-EXPENSES>                               $ 6,355
<LOSS-PROVISION>                               $ 1,484
<INTEREST-EXPENSE>                           $ 162,278
<INCOME-PRETAX>                               $ 27,341
<INCOME-TAX>                                  $ 16,746
<INCOME-CONTINUING>                           $ 10,595
<DISCONTINUED>                                       0
<EXTRAORDINARY>                              $ (1,361)
<CHANGES>                                            0
<NET-INCOME>                                   $ 9,234
<EPS-PRIMARY>                                  $ (.03)
<EPS-DILUTED>                                  $   .19
<FN>
<F1>Current assets include cash, unrestricted marketable securities, current
portion of accounts and notes receivable and prepaid expenses and deposits.
<F2>Current liabilities include the current portion of long-term debt and 
accounts payable, accrued expenses and other liabilities.
</FN>
        

</TABLE>


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