ACTV INC /DE/
10-Q, 1995-08-14
PATENT OWNERS & LESSORS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT
OF 1934


                  For the quarterly period ended June 30, 1995
                                                 -------------


                                     ACTV, Inc.
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

Delaware                                                       94-2907258
--------------------------------------------------------------------------------
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                              Identification No.)

1270 Avenue of the Americas
New York, New York                                               10020
--------------------------------------------------------------------------------
(Address of principal executive offices)                       (Zip Code)

(212) 262-2570 (Registrant's telephone number, including area code)
--------------

Securities registered pursuant to Section 12 (g) of the Act:

Title of each class                         Name of exchange on which registered
-------------------                         ------------------------------------

Common Stock, Par Value $0.10               Boston Stock Exchange

Securities registered pursuant to Section 12 (g) of the Act:

                     Common Stock, par value $0.10 per share
                     ---------------------------------------
                                (Title of Class)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Sections 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.   Yes       X          No
                                        ----------------    ---------------







As of August 10, 1995, there were 9,964,542 shares of the registrant's common
stock outstanding.

<PAGE>





                             ACTV, INC. AND SUBSIDIARIES

                                      INDEX



<TABLE><CAPTION>
PART I           FINANCIAL INFORMATION

ITEM 1           FINANCIAL STATEMENTS

<S>                                                                                           <C>
       Consolidated Balance Sheets at December 31, 1994, and June 30, 1995 
       (unaudited)                                                                                      1

       Consolidated Statements of Operations for the six and three month periods ended 
       June 30, 1994, and 1995 (all unaudited)                                                          2

       Consolidated Statements of Cash Flows for the six and three month periods ended 
       June 30, 1994, and 1995 (all unaudited)                                                          3

       Notes to Consolidated Financial Statements                                                       4


ITEM 2           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
                 CONDITION AND RESULTS OF OPERATIONS                                                5--10


PART II          OTHER INFORMATION                                                                     11

       Exhibit 11                                                                                      12

       Signatures
</TABLE>

<PAGE>

ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

         ASSETS

                                              December 31,           June 30,
                                                      1994               1995
                                                                  (unaudited)
                                              ------------        -----------
Current Assets:
   Cash and cash equivalents                    $2,479,840          $2,217,881
   Accounts receivable                             198,353             471,211
   Education equipment inventory                   146,283             144,614
   Other                                           114,937             108,071
                                               ------------        ------------
       Total current assets                      2,939,413           2,941,777
                                               ------------        ------------
   Property and equipment-net                        5,712             445,307
                                               ------------        ------------
Other Assets:
   Video program inventory                         644,472             429,648
   Patents and patents pending                     174,181             166,580
   Goodwill                                      3,920,304           3,707,118
   Other                                            49,232             248,058
                                               ------------        ------------
       Total other assets                        4,788,189           4,551,404
                                               ------------        ------------
           Total                                $7,733,314          $7,938,488
                                               ============        ============

       LIABILITIES AND 
       SHAREHOLDERS' EQUITY

Current liabilities:
   Accounts payable and accrued expenses          $660,268          $1,067,723
   Deferred stock appreciation rights              750,192           1,037,298
   Short-term note payable                          25,250                  --
                                               ------------        ------------
       Total current liabilities                 1,435,710           2,105,021
                                               ------------        ------------
Notes payable (related parties)                  2,325,061           1,702,218
Shareholders' equity:
   Preferred stock, $.10 par value, 1,000,000
       shares authorized, none issued                   --                  --
   Common stock, $.10 par value, 17,000,000
       shares authorized: issued and outstand-
       ing 9,019,550 at December 31, 1994, 
       9,839,560 at June 30, 1995                  901,955             983,956
   Additional paid-in capital                   26,608,830          30,034,234
   Accumulated deficit                         (23,538,242)        (26,886,941)
                                               ------------        ------------
       Total shareholders' equity                3,972,543           4,131,249
                                               ------------        ------------
           Total                                $7,733,314           7,938,488
                                               ============        ============

                 See Notes to Consolidated Financial Statements


                                        1
<PAGE>
ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)


<TABLE><CAPTION>
                                      Six Month Periods               Three Month Periods
                                      Ended June 30,                  Ended June 30,
                                         1994              1995          1994            1995
                                    ------------   ------------  ------------   -------------
<S>                                 <C>            <C>           <C>            <C>
 Revenues:
  Sales revenues                       $454,702       $753,889      $384,637        $412,255
  Royalties from related party            9,776             --            --              --
                                    ------------   ------------  ------------   -------------
     Total revenues                     464,478        753,889       384,637         412,255

  Cost of Sales                         138,446        212,337       134,214         125,236
                                    ------------   ------------  ------------   -------------
     Gross profit                       326,032        541,552       250,423         287,019

 Expenses:

  Operating expenses                    501,198        529,038       362,232         312,895
  Selling and administrative          1,728,088      2,465,048     1,045,940       1,329,625
  Depreciation and amortization         223,161        311,616       111,099         202,937
  Amortization of goodwill              130,281        213,186       106,593         106,593
  Stock appreciation rights              57,262        448,355        54,535        (275,810)
                                    ------------   ------------  ------------   -------------
     Total expense                    2,639,990      3,967,243     1,680,399       1,676,240

 Interest (income)                      (30,637)       (56,470)      (13,527)        (26,691)
 Interest expense - related parties     141,129         73,595        45,057          33,333
                                    ------------   ------------  ------------   -------------
  Interest expense - net                110,492         17,125        31,530           6,642

 Loss before minority interest in
  equity of investee                  2,424,450      3,442,816     1,461,506       1,395,863
 Interest in ACTV Interactive           143,500             --            --              --
                                    ------------   ------------  ------------   -------------
 Net loss before extraordinary 
   gain                               2,567,950      3,442,816     1,461,506       1,395,863
 Extraordinary gain on retirement
   of debt                              231,845         94,117       231,845              --
                                    ------------   ------------  ------------   -------------

 Net loss                            $2,336,105     $3,348,699    $1,229,661      $1,395,863
                                    ============   ============  ============   =============

 Loss per share before
   extraordinary gain                      $.34           $.36          $.18            $.15

 Loss per share after extraordinary
   gain                                    $.31           $.35          $.15            $.15
                                    ============   ============  ============   =============

 Weighted average number of common
 shares outstanding                   7,467,667      9,452,332     8,131,918       9,493,367
</TABLE>

              See Notes to Consolidated Financial Statements

                                        2
<PAGE>

ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

<TABLE><CAPTION>
                                              Six Month Periods               Three Month Periods
                                              Ended June 30,                  Ended June 30,
                                                 1994              1995          1994            1995
                                            ------------   ------------  ------------   -------------
<S>                                         <C>            <C>           <C>            <C>
 Cash flows from operating
 activities:
    Net loss                                 $2,336,105      $3,348,699      $1,229,661     $1,395,863
                                            ------------    ------------    ------------   ------------
 Adjustments to reconcile net loss to net
 cash used in operations:
    Depreciation and amortization               353,442         525,035         217,692        309,530
    Stock appreciation rights                    57,262         287,106          54,535       (275,810)
    Gain on extinguishment of repayment 
    pool and equipment lease obligations       (231,845)             --        (231,845)            --
    Gain on extinguishment of debt
    obligations                                      --         (94,717)             --             --
    Common stock issued for services                 --         147,930              --             --
 Changes in assets and liabilities:
    Loss from interest in ACTV Interactive      143,500              --              --             --
    Accounts receivable                        (149,013)       (272,858)        (98,921)      (206,757)
    Other assets                                (12,602)          6,866         (10,424)        19,045
    Accounts payable and accrued expenses       168,373         142,354         216,286        535,609
    Education equipment inventory               (46,952)          1,669         (50,949)       (30,016)
    Receivable from affiliate                   (15,324)             --              --             --
    Interest payable                            141,130          73,332          45,058         33,333
                                            ------------    ------------    ------------   ------------
            Net cash (used) in operating
            activities                       (1,928,134)     (2,531,982)     (1,088,229)    (1,010,929)
                                            ------------    ------------    ------------   ------------
 Cash flows from financing
 activities:
    Proceeds from sale of common stock               --       3,290,875              --      1,784,500
    Proceeds from exercise of warrants
    and options                               1,510,431          68,600          10,431         60,300
    Discounted prepayment of note                    --        (101,458)             --             --
    Note repayments                                  --        (525,250)             --       (500,000)
    Equipment lease repayment                   (65,000)             --         (65,000)            --
    Repayment pool principal repayment          (35,000)             --         (35,000)            --
                                            ------------    ------------    ------------   ------------
 Net cash provided by (used in) financing
 activities                                   1,410,431       2,732,767         (89,569)     1,344,800
 Cash flows from investing activities:
    Cash acquired in acquisition of
    remaining interest in affiliate            (672,160)             --              --             --
    Cash paid for interest in affiliate       2,500,000              --              --             --
    Investment in property and equipment          1,150         462,744           1,150         424,442
                                            ------------    ------------    ------------   ------------
 Net cash used in investing activities        1,828,990         462,744           1,150         424,442
                                            ------------    ------------    ------------   ------------
 Net increase (decrease) in cash and cash
 equivalents                                 (2,346,693)       (261,959)     (1,178,948)        (90,571)
    Cash and cash equivalents, 
    beginning of period                       3,858,863       2,479,840       2,691,118       2,308,452
                                            ------------    ------------    ------------   ------------
    Cash and cash equivalents,
    end of period                             1,512,170       2,217,881       1,512,170       2,217,881
                                            ============    ============    ============   =============
</TABLE>


          Supplemental disclosure of noncash investing activity: the
          consolidated balance sheet at June 30, 1995, reflects an increase 
          of other assets -- net of $198,825 (net of accumulated amortization of
          $66,275) and a corresponding increase in accounts 
          payable of $265,100.


                                        3
<PAGE>
          ACTV, INC. AND SUBSIDIARIES


          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          SIX MONTHS ENDED JUNE 30, 1995


          1(a).     The consolidated financial statements are unaudited,
          except as indicated. In the opinion of management, these
          consolidated financial statements reflect all normal, recurring
          adjustments necessary for a fair presentation of the results for
          all periods. The financial results for the interim periods
          presented are not necessarily indicative of the results to be
          expected for either succeeding quarters or the full fiscal year.

          1(b) The Company's continued marketing of all its products and
          services on planned levels and timetables is dependent upon the
          Company's obtaining the additional capital necessary to support the
          Company's future operations at these levels. Management is
          continuing its efforts to obtain such additional financing. If the
          Company is not successful in obtaining such additional financing,
          management believes that the Company can fund its operations
          through the end of June 1996. To fund its operations through the
          end of June 1996, without additional financing, the Company will be
          required to reduce certain planned expenditures in certain of the
          markets it is attempting to develop. If management's assumptions
          regarding future events prove incorrect, the Company may be unable
          to fund its operations, even at a reduced level, through the end of
          June 1996. In the first six months of 1995, the Company raised
          approximately $3.2 million from the private sale of shares of the
          Company's common stock.

          2. For a summary of significant accounting policies and additional
          financial information, see the Company's Annual Report on Form 10-K
          for the year ended December 31, 1994.

          3. The consolidated statements of operations for the six month
          period ended June 30, 1995, reflect an extraordinary gain of
          $94,117 on the extinguishment of an obligation to Nolan Bushnell.
          On April 25, 1994, the Company entered into a Settlement Agreement
          (the "Bushnell Settlement Agreement") with Mr. Bushnell under which
          Mr. Bushnell released the Company from certain obligations.
          Pursuant to the Bushnell Settlement Agreement, ACTV issued to Mr.
          Bushnell, among other consideration, a promissory note in the
          principal amount of $190,000, payable in two installments on June
          30, 1995, and June 30, 1996. In January 1995, the Company and Mr.
          Bushnell agreed to a discounting of the note for payment in full at
          that time. Separately, the consolidated statements of operations
          for the three month and six month periods ended June 30, 1994,
          reflect an extraordinary gain of $231,845 on the extinguishment of
          certain obligations to Nolan Bushnell and Catalyst Technologies.

          4. The following pro forma consolidated statement of operations for
          the six months ended June 30, 1994 has been prepared to reflect the
          financial effects of the Company's March 11, 1994, purchase of the
          Washington Post Company's interest in ACTV Interactive as if it had
          occurred on January 1, 1994. This statement consolidates the
          results of the Company and ACTV Interactive for the six months
          ended June 30, 1994, with the following adjustments: elimination of
          intercompany sales and royalty expense, recognition of increased
          amortization expense related to goodwill, recognition of increased
          interest expense on the $2 million note payable to the Washington
          Post Company, and elimination of the Company's loss related to its
          interest in ACTV Interactive under the equity method of accounting.


                    Revenues                                $654,534
                    Cost of sales                            205,726
                    Operating expenses                       594,298
                    General and administrative expenses    2,054,154
                    Depreciation and amortization            353,442
                    Stock appreciation rights                 57,262
                    Net interest expense                     106,960
                    Extraordinary gain                       231,845
                                                             -------

                    Net loss                              $2,485,463
                                                          ==========
                    Net loss per share                           $.33
                                                          ==========



                                        4
<PAGE>

          ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS
                    OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


          THE COMPANY

          ACTV, Inc. (the "Company") was organized to develop and market ACTV
          programming technology, which permits a viewer to experience
          instantly responsive interactive television. Since its inception,
          the Company has incurred operating losses approximating $27 million
          related directly to the development and marketing of the ACTV
          programming technology.

          In July 1992, the Company entered into an agreement with a
          subsidiary of the Washington Post  Company (the "Post Company") to
          form ACTV Interactive, a partnership organized for the purpose of
          marketing products and services incorporating the programming
          technology  to the education marketplace. A wholly owned subsidiary
          of the Company, ACTV Interactive, Inc. (formerly ACTV Education,
          Inc.) owned a 49% share in the partnership, and the subsidiary of
          the Post Company owned a 51% share. 

          On March 11, 1994, the Company purchased the Post Company's full
          51% interest in ACTV Interactive for  consideration of $4.5
          million, consisting of $2.5 million in cash at closing and a $2
          million 8% note due December 31, 1996. Subsequently, all operations
          by the Company's subsidiaries associated with the education market
          have been consolidated with the results of the Company. 

          In March 1988, the Company formed ACTV Entertainment Inc. (formerly
          ACTV Domestic Corporation) as an equal shareholder with Le Groupe
          Videotron ("LGV") of Canada. The Company granted to ACTV
          Entertainment the exclusive right to use the Company's programming
          technology  in the United States DBS, cable, and broadcast
          television markets.

          In June 1993, LGV withdrew from its ownership in ACTV
          Entertainment, and the Company became the sole shareholder of ACTV
          Entertainment under the terms of an agreement with a subsidiary of
          LGV. In exchange for gaining full ownership and control of ACTV
          Entertainment in the settlement, the Company agreed to give up the
          license fee revenue it had received from LGV for LGV's use of the
          programming technology  in Canada and Europe. 

          In March 1995, the Company formed The Los Angeles Interactive
          Network, Inc., a wholly owned subsidiary of ACTV Entertainment, to
          operate the Company's interactive television trial in Southern
          California.

          RESULTS OF OPERATIONS

          Comparison of Six Month Periods Ended June 30, 1995 and June 30,
          1994

          During the six month period ended June 30, 1995, the Company's
          revenues increased 62%, to $753,889, from $464,478 in the six month
          period ended June 30, 1994. The increase was the result of higher
          education sales as well as the Company's recognition for a greater
          proportion of the more recent period of the sales of its education
          subsidiary, ACTV Interactive. Prior to the Company's purchase in
          March 1994 of the Washington Post's 51% interest in this
          subsidiary, in which the Company previously owned the remaining 49%
          interest, the results of ACTV Interactive were accounted for under
          the equity method of accounting. 

          Cost of sales in the six months ended June 30, 1995, was $212,337,
          an increase of 53% over cost of sales of $138,446 in the six months
          ended June 30, 1994. 

                                        5
<PAGE>
          Total expenses excluding cost of sales and interest expense in the
          six months ended June 30, 1995, increased 50%, to $3,967,243, from
          $2,639,990 in the comparable period in 1994. This increase was
          partially the result of the Company's recognition in the more
          recent period, as explained above, of the expenses of ACTV
          Interactive, which for a portion of the 1994 period were reported
          separately. The increase was due also to higher research and
          development expenses, and to greater general and administrative
          costs associated with the launch in May 1995 of the Company's
          interactive television network trial in California. 

          Depreciation and amortization expense for the six months ended June
          30, 1995, increased 48% to $524,802, from $353,442 for the six
          months ended June 30, 1994. This increase was partially the result
          of the Company's amortization for the entire six month period of
          1995 versus a portion of the same period in 1994 of goodwill
          arising from the purchase of the Washington Post's interest in ACTV
          Interactive. In addition, for the six months ended June 30, 1995,
          the Company recorded increased depreciation expense related to
          equipment purchased for the California trial referred to above.

          The Company's interest expense for the six months ended June 30,
          1995, decreased 48%, to $73,595, compared to $141,129 in the prior
          year's comparable period. The decrease was due in part to the
          elimination of expense related to original issue discount on the
          $1.5 million convertible note payable to the Washington Post
          Company. The full principal value of this note, plus all accrued
          interest, was converted by the Post Company into common shares of
          ACTV, Inc. in March 1994. Interest expense declined also due to a
          decrease in notes payable during the more recent period. Interest
          income in the six months ended June 30, 1995, was $56,470, compared
          with $30,637 in the six months ended June 30, 1994. The increase
          resulted from higher available cash balances in the more recent
          period. 

          For the six months ended June 30, 1995, the Company's net loss
          before extraordinary items was $3,442,816, or $.36 per share, an
          increase of 42% over the net loss of $2,567,950, or $.34 per share, 
          incurred in the prior year's comparable period. The Company
          recorded extraordinary gains of $94,117 in the six months ended
          June 30, 1995 and $231,845 in the six months ended June 30, 1994,
          the result of the extinguishment of certain obligations for value
          that was less than the amounts recorded on the Company's books for
          such obligations. Net loss after extraordinary gain for the six
          months ended June 30, 1995, was $3,348,699, or $.35 per share, an
          increase of 43% over the net loss after extraordinary gain for the
          comparable period of 1994 of $2,336,105, or $.31 per share. 

          Comparison of Six Month Periods Ended June 30, 1994 and June 30,
          1993

          During the six month period ended June 30, 1994, the Company's
          revenues increased 227%, to $464,478, from $142,089 in the six
          month period ended June 30, 1993. The increase was primarily the
          result the Company's recognition in the more recent period of the
          sales of its education subsidiary, ACTV Interactive. Prior to the
          Company's purchase in March 1994 of the Washington Post's 51%
          interest in this subsidiary, in which the Company previously owned
          the remaining 49% interest, the results of ACTV Interactive were
          accounted for under the equity method of accounting. 

          On a pro forma basis, assuming that the Company's results were
          consolidated with those of ACTV Interactive for the entire six
          month period ended June 30, 1994, (see Note 4), revenues increased
          19%, to $654,534, compared with revenues of $548,856 pro forma  in
          the six months ended June 30, 1993. Pro Forma education sales in
          the six months ended June 30, 1994 were $654,534, an increase of
          55% over pro forma education sales of $421,110 in the comparable
          period in 1993.

          Cost of sales in the six months ended June 30, 1994, was $138,446,
          all of which cost related to education product sales. The Company
          recorded no cost of sales for the six months ended June 30, 1993,
          since it was reported separately by ACTV Interactive. 

          Total expenses excluding cost of sales and interest expense in the
          six months ended June 30, 1994, increased 92%, to $2,639,990, from
          $1,377,393 in the comparable period in 1993. This increase was

                                        6
<PAGE>
          partially the result of the Company's recognition in the more
          recent period, as explained above, of the expenses of ACTV
          Interactive, which in 1993 were reported separately. The increase
          was due also to higher research and development expenses, and to
          greater general and administrative costs associated with market and
          product development for application of the programming technology
          in the distance learning, in-home entertainment, and in-room hotel
          entertainment markets.  On a pro-forma basis, total expenses before
          interest expense in the six month period ended June 30, 1994,
          increased 57%, to $3,059,156, from $1,991,520 in the six months
          ended June 30, 1993. 

          Depreciation and amortization expense for the six months ended June
          30, 1994, increased to $353,442, from $255,720 for the six months
          ended June 30, 1993. This increase was the result of the Company's
          amortization in the more recent period of goodwill arising from the
          purchase of the Washington Post's interest in ACTV Interactive.

          The Company's interest expense for the six months ended June 30,
          1994, decreased 62%, to $141,129, compared to $228,994 in the prior
          year's comparable period. The decrease was  due in part to the
          elimination of expense related to original issue discount on the
          $1.5 million convertible note payable to the Washington Post
          Company. The full principal value of this note, plus all accrued
          interest, was converted by the Post Company into common shares of
          ACTV, Inc. in March 1994. Interest expense declined also due to the
          repayment of certain obligations of the repayment pool, as well as
          the accrual of interest payable on the repayment pool obligations
          at lower rates, in reflection of a general decline in interest
          rates. Interest income in the six months ended June 30, 1994, was
          $30,637, compared with $13,250 in the six months ended June 30,
          1993. The increase resulted from higher available cash balances in
          the more recent period. 

          For the six months ended June 30, 1994, the Company's net loss
          before extraordinary items was $2,567,950, or $.34 per share, an
          increase of 54% over the net loss of $1,667,593, or $.32 per share, 
          incurred in the prior year's comparable period. The Company
          recorded an extraordinary gain of $231,845 in the six months ended
          June 30, 1994, the result of the extinguishment of certain
          obligations for value that was less than the amounts recorded on
          the Company's books for such obligations. Net loss after the
          extraordinary gain for the six months ended June 30, 1994, was
          $2,336,105, or $.31 per share. 

          Comparison of Three Month Periods Ended June 30, 1995 and June 30,
          1994

          During the three month period ended June 30, 1995 (the "Second
          Quarter 1995"), the Company's revenues increased 7% to $412,255,
          compared to revenues of $384,637 for the three month period ended
          June 30, 1994 (the "Second Quarter 1994"). The increase was the
          result of higher education sales in the more recent quarter.

          Cost of sales in the Second Quarter 1995 was $125,236, a decrease
          of 7% from cost of sales of $134,214 in the Second Quarter 1994.
          The decrease was due to proportionately greater sales of higher
          margin education software in the Second Quarter 1995.

          Total expenses excluding cost of sales and interest expense
          declined slightly in the Second Quarter 1995, to $1,676,240, from
          $1,680,399 in the Second Quarter 1994. This decrease resulted from
          lower operating expenses coupled with a gain related to stock
          appreciation rights, which more than compensated for higher selling
          and administrative expenses as well as increased depreciation and
          amortization expenses in the more recent period. The increase in
          selling and administrative expenses was due to higher research and
          development expenses for both the education and entertainment
          markets, and to greater general and administrative costs associated
          with the launch in May 1995 of the Company's interactive television
          network trial in California.

                                        7
<PAGE>
          Depreciation and amortization expense increased in the Second
          Quarter 1995 to $309,530, from $217,692 in the Second Quarter 1994,
          due to higher depreciation expense related to equipment purchased
          for the California trial. 

          Interest expense declined 26% in the Second Quarter 1995, to
          $33,333, from $45,057 in the Second Quarter 1994, due to decreased
          note payable obligations in the more recent quarter. Interest
          income in the Second Quarter 1995 was $26,691, compared with
          $13,527 in the Second Quarter 1994. The increase resulted from
          higher available cash balances in the more recent period. 

          The Company's net loss for the Second Quarter 1995 was $1,395,863
          or $.15 per share, a decrease of 4% compared to the net loss before
          extraordinary item of $1,461,506 or $.18 per share incurred in
          Second Quarter 1994. The Company recorded an extraordinary gain of
          $231,845 in the Second Quarter 1994, the result of the
          extinguishment of certain obligations for value that was less than
          the amounts recorded on the Company's books for such obligations.
          Net loss after the extraordinary gain for the Second Quarter 1994
          was $1,229,661 or $.15 per share.


          Comparison of Three Month Periods Ended June 30, 1994 and June 30,
          1993

          During the three month period ended June 30, 1994 (the "Second
          Quarter 1994"), the Company's revenues increased to $384,637,
          compared to revenues $4,272 the three month period ended June 30,
          1993 (the "Second Quarter 1993"). The increase was primarily the
          result the Company's recognition in the more recent period of the
          sales of its education subsidiary, ACTV Interactive. Prior to the
          Company's purchase in March 1994 of the Washington Post's 51%
          interest in this subsidiary, in which the Company previously owned
          the remaining 49% interest, the results of ACTV Interactive were
          accounted for under the equity method of accounting. All of the
          Company's revenues in the Second Quarter 1994 were from education
          sales. Education sales for the Second Quarter 1993, which totaled
          $263,469, were reported on the separate financial statements of
          ACTV Interactive. 

          Cost of sales in the Second Quarter 1994 was $134,214, all of which
          cost related to education product sales. The Company recorded no
          cost of sales for the Second Quarter 1993, since it was reported
          separately by ACTV Interactive. 

          Total expenses excluding cost of sales and interest expense
          increased approximately 73% in the Second Quarter 1994, to
          $1,680,399, from $973,915 in the Second Quarter 1993. This increase
          was partially the result of the Company's recognition in the more
          recent period, as explained above, of the expenses of ACTV
          Interactive, which in 1993 were reported separately. The increase
          was due also to higher research and development expenses, and to
          greater general and administrative costs associated with market and
          product development for application of the programming technology
          in the distance learning, in-home entertainment, and in-room hotel
          entertainment markets. 

          Depreciation and amortization expense increased in the Second
          Quarter 1994 to $217,692, from $110,296 in the Second Quarter 1993,
          due to the inclusion in the more recent quarter of goodwill
          amortization expense of $106,593 related to the Company's purchase
          of the Washington Post Company's interest in ACTV Interactive. 

          Interest expense declined 55% in the Second Quarter 1994, to
          $45,057, from $99,406 in the Second Quarter 1993, due in part to
          the elimination of expense related to original issue discount on
          the $1.5 million convertible note payable to the Post Company. The
          full principal value of this note, plus all accrued interest, was
          converted by the Post Company into common shares of ACTV, Inc. in
          March  1994. Interest expense declined also, due to the accrual of
          interest expense on the repayment pool at lower rates, in
          reflection of a general decline in interest rates. Interest income
          in the Second Quarter 1994 was $13,527, compared with $9,479 in the
          Second Quarter 1993. The increase resulted from higher available
          cash balances in the more recent period. 

                                        8
<PAGE>
          The Company's net loss for the Second Quarter before extraordinary
          items was $1,461,506 or $.18 per share, an increase of 27% over the
          net loss of $1,149,361 or $.21 per share incurred in Second Quarter
          1993. The Company recorded an extraordinary gain of $231,845 in the
          Second Quarter 1994, the result of the extinguishment of certain
          obligations for value that was less than the amounts recorded on
          the Company's books for such obligations. Net loss after the
          extraordinary gain for the Second Quarter was $1,229,661 or $.15
          per share.


          Liquidity and Capital Resources

          Since its inception, the Company (including its subsidiaries ACTV
          Entertainment, ACTV Interactive, Inc., and Los Angeles Interactive
          Network, Inc.) has not generated revenues sufficient to fund its
          operations, and has incurred operating losses. Through June 30,
          1995, the Company had an accumulated deficit of approximately $27
          million. The Company's cash position on June 30, 1995, was
          $2,217,881, compared to $2,479,840 on December 31, 1994.

          During the six month period ended June 30, 1995, the Company used
          $2,531,982 in cash for its operations, compared with $1,928,134 for
          the six month period ended June 30, 1994. The increase in the six
          month period ended June 30, 1995, was due to higher selling and
          administrative expenses and to increased operating activity in the
          more recent year related to the Company's interactive network trial
          launched in May 1995. The Company met its cash needs in the six
          month period ended June 30, 1995, from the proceeds of sales of
          common stock to private investors completed in the last quarter of
          1994 and during the first two quarters of 1995. The Company met its
          cash needs in the six month period ending June 30, 1994, from the
          remaining proceeds of the redemption of its Redeemable Warrants in
          May 1993, as well as from the exercise of warrants by the
          Washington Post Company in March 1994. 

          With respect to investing activities in the six month period ended
          June 30, 1995, the Company used cash of $462,744 related to
          equipment purchases for the California trial referred to above.

          ACTV Entertainment, ACTV Interactive and the Los Angeles
          Interactive Network, Inc. are dependent on advances from the
          Company to meet their obligations. 

          The Company's balance sheet at June 30, 1995, also reflects the
          accrual of expense of $1,037,298 related to the Company's stock
          appreciation rights plan, a decrease of $196,175 in notes payable
          resulting from the discounted prepayment of a note, and a decrease
          in notes payable of $500,000, the amount of a principal repayment
          that the Company made in May 1995. In addition, the Company made an
          additional principal repayment in the amount of approximately
          $700,000 in July 1995.

          In the first six months of 1995, the Company raised approximately
          $3.2 million from the private sale of shares of the Company's
          common stock (including approximately $1.7 million during the three
          months ended June 30, 1995). In addition, the Company raised
          $470,000 from a private sale of shares in July 1995.

          The Company's continued marketing of all its products and services
          on planned levels and timetables is dependent upon the Company's
          obtaining the additional capital necessary to support the Company's
          future operations at these levels. Management is continuing its
          efforts to obtain such additional financing. If the Company is not
          successful in obtaining such additional financing, management
          believes that the Company can fund its operations through the end
          of June 1996. To fund its operations through the end of June 1996,
          without additional financing, the Company will be required to
          reduce certain planned expenditures in certain of the markets it is
          attempting to develop. If management's assumptions regarding future
          events prove incorrect, the Company may be unable to fund its
          operations, even at a reduced level, through the end of June 1996.

                                        9
<PAGE>
          The Company believes that it may be required to expend
          approximately $200,000 in the remainder of 1995 to facilitate the
          completion of current research and development projects, relating
          primarily to the development of a new analog/digital two-way
          distance learning system. The Company has no agreements,
          arrangements or understandings to obtain additional financing, and
          there can be no assurance that additional financing will be
          available on terms satisfactory to the Company or at all. 

          The Company does not have any material contractual commitments for
          capital expenditures.

          Impact of Inflation

          Inflation has not had any significant effect on the Company's
          operating costs.






























                                        10


<PAGE>



          PART II                 OTHER INFORMATION


          ITEM 1                  LEGAL PROCEEDINGS

          There are no pending material legal proceedings to which the
          Company is a party.


          ITEM 2                CHANGES IN SECURITIES

                                        None.


          ITEM 3           DEFAULTS UPON SENIOR SECURITIES

                                   Not applicable.


          ITEM 4   SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

                                        None.


          ITEM 5                  OTHER INFORMATION

                                        None.


          ITEM 6           EXHIBITS AND REPORTS ON FORM 8-K

                  (a)   Exhibits -- Exhibit 11, Computation of Loss per Share

                  (b)   Reports on Form 8-K:  None.






























                                       11


<TABLE><CAPTION>
                                                 EXHIBIT 11

                                         ACTV, INC. AND SUBSIDIARIES
                                        COMPUTATION OF LOSS PER SHARE


                                                Six Month Period               Three Month Period
                                                 Ended June 30,                  Ended June 30,
                                                    1994           1995          1994           1995
                                              ----------  -------------     ---------   ------------
<S>                                          <C>            <C>           <C>            <C>
Weighted average shares outstanding            7,467,667      9,452,332     8,131,918      9,493,367

Common stock equivalents                              --             --            --             --
                                             ------------   ------------  ------------   ------------
         Total                                 7,467,667      9,452,332     8,131,918      9,493,367
                                             ============   ============  ============   ============


   Net loss before extraordinary gain         $2,567,950     $3,442,816    $1,461,506     $1,395,863

   Net loss after extraordinary gain          $2,336,105     $3,348,699    $1,229,661     $1,395,863
                                             ============   ============  ============   ============

Loss per share before extraordinary gain          $.34           $.36          $.18           $.15

Loss per share after extraordinary gain           $.31           $.35          $.15           $.15
                                             ============   ============  ============   ============

</TABLE>












                                       12








<PAGE>



                                      SIGNATURES
                                      ----------


          Pursuant to the requirements of the Securities Exchange Act of
          1934, the registrant has duly caused this report to be signed on
          its behalf by the undersigned thereunto duly authorized.


                                                ACTV, Inc.

                                                Registrant


          Date: August 11, 1995                 /s/ William C. Samuels
                ---------------                 ----------------------
                                                William C. Samuels
                                                President, Chief Executive
                                                Officer and Director

          Date: August 11, 1995                 /s/ Christopher C. Cline
                ---------------                 ------------------------
                                                Christopher C. Cline
                                                Vice President (principal
                                                financial and accounting
                                                officer)



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