ACTV INC /DE/
10-Q, 1996-05-14
PATENT OWNERS & LESSORS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

                  For the quarterly period ended March 31, 1996
                                                 --------------
                                   ACTV, Inc.
- -------------------------------------------------------------------------------
            (Exact name of registrant as specified in its charter)

Delaware                                                        94-2907258
- -------------------------------------------------------------------------------
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                              Identification No.)

1270 Avenue of the Americas
New York, New York                                                  10020
- -------------------------------------------------------------------------------

(Address of principal executive offices)                          (Zip Code)

(212) 262-2570 (Registrant's telephone number, including area code)
- --------------

Securities registered pursuant to Section 12 (g) of the Act:

Title of each class                         Name of exchange on which registered
- -------------------                        ------------------------------------
Common Stock, Par Value $0.10               Boston Stock Exchange

Securities registered pursuant to Section 12 (g) of the Act:

                     Common Stock, par value $0.10 per share
                     ---------------------------------------
                                (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Sections  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes   x   No 
                                       -----     -----

As of May 13, 1996,  there were  11,892,105  shares of the  registrant's  common
stock outstanding.


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                           ACTV, INC. AND SUBSIDIARIES

                                      INDEX


<TABLE>
<CAPTION>

PART I  FINANCIAL INFORMATION

ITEM 1  FINANCIAL STATEMENTS

                                                                               Page
                                                                               ----
<S>                                                                           <C>

        Consolidated Balance Sheets at December 31, 1995 and March 31, 1996
        unaudited) ........................................................      3

        Consolidated Statements of Operations for the three month periods
        ended March 31, 1995 and 1996 (unaudited)..........................      4

        Consolidated Statements of Cash Flows for the three month periods
        ended March 31, 1995 and 1996 (unaudited)..........................      5

        Notes to Consolidated Financial Statements.........................      6


ITEM 2  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS................................  7--12


PART II OTHER INFORMATION.................................................      13

         Exhibit 11.......................................................      14

         Signatures

</TABLE>

                                       2

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ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>

     ASSETS


                                                      December 31,             March 31,
                                                              1995                  1996
                                                      ------------             ---------
                                                                              (unaudited)
<S>                                                   <C>                     <C>
Current Assets:
     Cash and cash equivalents.................         $3,531,782            $3,655,979
     Accounts receivable.......................            349,291               304,408
     Education equipment inventory.............            112,218               142,735
     Other.....................................             61,011               108,013
                                                      --------------        --------------
         Total current assets..................          4,054,302             4,211,135
                                                      --------------        --------------
     Property and equipment-net................            416,895               562,224
                                                      --------------        --------------
Other Assets:
     Video program inventory-net...............            214,824               107,412
     Patents and patents pending-net...........            268,980               265,179
     Goodwill-net..............................          3,493,932             3,387,339
     Other.....................................            102,195                81,106
                                                      --------------        --------------
         Total other assets....................          4,079,931             3,841,036
                                                      --------------        --------------
              Total ...........................         $8,551,128            $8,614,395
                                                      ==============        ==============

     LIABILITIES AND
     SHAREHOLDERS' EQUITY

Current Liabilities:
     Accounts payable and accrued expenses.....         $1,090,392            $1,317,700
     Deferred stock appreciation rights........            566,883               960,474
                                                      --------------        --------------
         Total current liabilities.............          1,657,275             2,278,174
                                                      --------------        --------------
         Total liabilities.....................          1,657,275             2,278,174
Shareholders' equity:
     Preferred stock, $.10 par value, 1,000,000
         shares authorized, none issued........                 --                    --
     Common stock, $.10 par value, 17,000,000
         shares authorized: issued and outstand-
         ing 11,396,419 at December 31, 1995,
          11,888,615 at March 31, 1996..........         1,139,642             1,188,862
     Additional paid-in capital................         36,686,742            38,640,773
     Notes receivable from stock sales.........           (567,500)             (567,500)
                                                      --------------        --------------
         Total.................................         37,258,884            39,262,135
     Accumulated deficit.......................        (30,365,031)          (32,925,914)
                                                      --------------        --------------
         Total shareholders' equity............          6,893,853             6,336,221
                                                      --------------        --------------
              Total............................         $8,551,128            $8,614,395
                                                      ==============        ==============
</TABLE>


                 See Notes to Consolidated Financial Statements

                                       3


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ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

<TABLE>
<CAPTION>

Three Months Ended March 31,                                   1995                  1996
                                                       -------------         -------------


<S>                                                  <C>                     <C>
Revenues:

   Sales revenues..............................             $341,634              $343,522
   License fees from related party.............                   --                 7,152
   Royalties from related party................                   --                    --
                                                        --------------        --------------
      Total revenues...........................              341,634               350,674

   Cost of Sales...............................               87,101               208,010
                                                        --------------        --------------
      Gross profit.............................              254,533               142,664

Expenses:

   Operating expenses..........................              216,143               518,102
   Selling and administrative..................            1,143,702             1,530,619
   Depreciation and amortization...............              108,679               187,879
   Amortization of goodwill....................              106,593               106,593
   Stock appreciation rights...................              724,165               393,591
                                                        --------------        --------------
      Total expenses...........................            2,299,282             2,736,784

Interest (income)..............................              (29,779)              (33,237)
Interest expense--related parties..............               40,262                    --
                                                        --------------        --------------
   Interest expense (income) -- net............               10,483               (33,237)
Other expense (income).........................               (8,279)                   --

Loss before minority interest in
   equity of investee and extraordinary gain...            2,046,953             2,560,883
Interest in ACTV Interactive...................                   --                    --
                                                        --------------        --------------
Net loss before extraordinary gain.............            2,046,953             2,560,883
Gain on extinguishment of debt obligations.....               94,117                    --
                                                        --------------        --------------
Net loss.......................................           $1,952,836            $2,560,883
                                                        ==============        ==============


Loss per common share before extraordinary 
gain...........................................                 $.22                  $.22

Loss per common share after extraordinary 
gain...........................................                 $.21                  $.22

Weighted average number of common shares 
outstanding....................................            9,225,240            11,478,815
</TABLE>



                 See Notes to Consolidated Financial Statements


                                       4

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ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

<TABLE>
<CAPTION>
Three Months Ended March 31,                                     1995                1996
                                                     ----------------    ----------------
<S>                                                  <C>                    <C>
Cash flows from operating activities:
     Net loss                                               $1,952,836           $2,560,883
                                                      ------------------   ------------------
Adjustments to reconcile net loss to net cash 
used in operations:
     Depreciation and amortization.............                215,505              294,472
     Stock appreciation rights.................                562,916              393,591
     Gain on extinguishment of debt obligations                (94,717)                  --
     Common stock issued for services..........                147,930               99,766
Changes in operating assets and liabilities:
     Loss from interest in ACTV Interactive....                     --                   --
     Accounts receivable.......................                (66,101)              44,883
     Other assets..............................                (12,179)             (78,875)
     Accounts payable and accrued expenses.....               (393,255)             227,308
     Education equipment inventory.............                 31,685              (30,517)
     Receivable from affiliate.................                   --                   --
     Interest payable..........................                 39,999                 --
                                                      ------------------   ------------------
              Net cash used in operating
              activities.......................             (1,521,053)          (1,610,255)
                                                      ------------------   ------------------

Cash flows from financing activities:
     Proceeds from sale of common stock........              1,506,375            1,903,485
     Proceeds from exercise of options.........                  8,300                 --
     Discounted prepayment of note.............               (101,458)                --
     Repayment of note.........................                (25,250)                --
                                                      ------------------   ------------------
Net cash provided by financing activities......              1,387,967            1,903,485
Cash flows from investing activities:
     Cash acquired in acquisition of remaining
     interest in affiliate.....................                   --                   --
     Cash paid for interest in affiliate.......                   --                   --
     Investment in property and equipment......                 38,302              169,033
                                                      ------------------   ------------------
              Net cash used in investing
              activities.......................                 38,302              169,033
                                                      ------------------   ------------------
Net increase (decrease) in cash and cash
equivalents   .................................               (171,388)             124,197
     Cash and cash equivalents,
     beginning of period.......................              2,479,840            3,531,782
                                                      ------------------   ------------------
     Cash and cash equivalents,
     end of period.............................              2,308,452            3,655,979
                                                      ==================   ==================
</TABLE>

                 See Notes to Consolidated Financial Statements


                                       5

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ACTV, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE MONTHS ENDED MARCH 31, 1996

1(a). The consolidated financial statements are unaudited,  except as indicated.
In the opinion of management,  these consolidated  financial  statements reflect
all normal,  recurring  adjustments  necessary  for a fair  presentation  of the
results for all periods. The financial results for the interim periods presented
are  not  necessarily  indicative  of the  results  to be  expected  for  either
succeeding quarters or the full fiscal year.

1(b) The  Company's  continued  marketing  of all its  products  and services on
planned  levels and  timetables is dependent  upon the  Company's  obtaining the
additional capital necessary to support the Company's future operations at these
levels.   Management  is  continuing  its  efforts  to  obtain  such  additional
financing.  If the  Company  is not  successful  in  obtaining  such  additional
financing, management believes that the Company can fund its operations at least
through the end of March 1997.  To fund its  operations at least through the end
of March 1997,  without  additional  financing,  the Company will be required to
reduce certain  planned  expenditures in certain of the markets it is attempting
to develop. If management's assumptions regarding future events prove incorrect,
the  Company  may be unable  to fund its  operations,  even at a reduced  level,
through the end of March 1997. In the first quarter of 1996,  the Company raised
approximately  $1.9  million  from the private  sale of shares of the  Company's
common stock.

2. For a summary of significant  accounting  policies and  additional  financial
information,  see the  Company's  Annual  Report on Form 10-K for the year ended
December 31, 1995.

3. The  consolidated  statements of operations  for the three month period ended
March 31, 1995,  reflect an extraordinary  gain of $94,117 on the extinguishment
of an obligation to Nolan Bushnell.  On April 25, 1994, the Company entered into
a Settlement Agreement (the "Bushnell  Settlement  Agreement") with Mr. Bushnell
under which Mr. Bushnell released the Company from certain obligations. Pursuant
to the Bushnell Settlement Agreement,  ACTV issued to Mr. Bushnell,  among other
consideration, a promissory note in the principal amount of $190,000, payable in
two  installments  on June 30, 1995,  and June 30, 1996.  In January  1995,  the
Company and Mr. Bushnell agreed to a discounting of the note for payment in full
at that time.

4.  The  Company's  balance  sheet at  March  31,  1996  reflects  a  credit  to
shareholders'  equity of $55,000 related to options issued but not yet vested at
a price below the prevailing  market price on the date of issuance.  The options
were issued to acquire a patent in September  1995. The Company's  balance sheet
at March 31,  1996 also  reflects a debit to  shareholders'  equity of  $567,500
related to non-recourse loans made by the Company to certain employees in August
1995 to purchase the Company's common stock by exercising options. The due dates
of the non-recourse loans correspond with the respective expiration dates of the
options exercised.

                                       6
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ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS
         OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE COMPANY

ACTV, Inc. (the "Company") was organized to develop and market ACTV  programming
technology,   which   permits   each   viewer   to   simultaneously   experience
individualized  television  programming.  Since its  inception,  the Company has
incurred  operating  losses  approximating  $33 million related  directly to the
development and marketing of the ACTV programming technology.

ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"),  multi-microwave distribution systems
("MMDS"),  broadcast  systems,  distance  learning  networks and closed  circuit
televisions  systems.  It is compatible with commonly  available  one-way analog
systems as well as the newer  digital  systems  that have  recently  begun to be
deployed.

ACTV's strategy is to generate  revenues from the sale of ACTV  programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.

The chief  markets  presently  targeted by the Company for the ACTV  programming
technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and Internet applications. The Company seeks
to  exploit  these  markets,  principally  in the U.S.,  through  licensing  the
programming technology,  by creating joint venture relationships,  and by direct
sales.

In March 1988, the Company formed ACTV Entertainment Inc. ("ACTV Entertainment")
as an equal shareholder with Le Groupe Videotron ("LGV") of Canada.  The Company
granted  to  ACTV  Entertainment  the  exclusive  right  to  use  the  Company's
programming technology in the United States DBS, cable, and broadcast television
markets.

In June 1993, at the Company's request,  LGV withdrew from its ownership in ACTV
Entertainment and the Company became the sole shareholder of ACTV  Entertainment
under the terms of an  agreement  with a  subsidiary  of LGV.  In  exchange  for
gaining full ownership and control of ACTV  Entertainment  in the settlement and
for the  conversion  of LGV's  exclusive  license  for  Canada  and  Europe to a
non-exclusive  license,  the Company  ceased  providing  programming  to LGV and
agreed to give up the license fee revenue it had received from LGV for LGV's use
of the programming technology in Canada and Europe.

In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned  subsidiaries,  to operate the Company's
individualized television trial in

                                       7

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Southern  California.  If the trial is successful,  this subsidiary will operate
the planned regional  television  network  targeting  approximately  4.2 million
sports  subscribers in the region that reaches from Los Angeles to San Diego and
Phoenix.

The trial,  which marks  the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional Network"),  began in the Los Angeles area
in May 1995. The trial involves 1,000 cable  subscribers and will run throughout
most of 1996 and may extend into 1997.  The Company  believes  that the Regional
Network is the first  programming  service in the U.S. to both enhance  existing
programming and offer new individualized content.

Programming for the Regional Network is being provided to ACTV by Prime Sports -
West, a unit of Liberty Media's Liberty Sports division, which has approximately
4.2 million subscribers in the Southwest region of the U.S.; Cable News Network,
Inc.  ("CNN");  and the Game Show Network,  a subsidiary of Sony  Entertainment,
Inc. ("Sony"). Liberty Media is jointly owned by Telecommunications Inc. ("TCI")
and Fox Sports.  The cable  operator for the Regional  Network is Ventura County
Cablevision,  currently a subsidiary of Western Communications,  whose ownership
is scheduled to be transferred to TCI in 1996.

The  Company  has  established  four new  wholly-owned  subsidiaries  that would
operate additional regional  individualized networks covering the San Francisco,
Chicago,  New York and Atlanta  regions in the event that the Company decides to
expand and provide  similar  services to those of the Regional  Network in other
regions across the U.S. To date, the four new wholly-owned subsidiaries have not
engaged  in any  business  activities,  nor does the  Company  have any  present
intention to launch their activities.  The Regional  Network,  and any expansion
plans  related   thereto,   is  part  of  the  Company's  plan  to  develop  the
entertainment  division of its business  which,  to date,  does not generate any
revenue for the Company.

In July 1992,  the Company  entered into an agreement  with a subsidiary  of the
Washington  Post  Company  (the  "Post  Company")  to form ACTV  Interactive,  a
partnership  organized  for the  purpose  of  marketing  products  and  services
incorporating  the  programming  technology  to the education  marketplace.  The
subsidiary of the Post Company owned a 51% share.

On March 11, 1994 the Company  purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing and a $2 million 8% note due December 31, 1996 (the  "Note").
Subsequently,  all operations by the Company's subsidiaries  associated with the
education market have been consolidated with the results of the Company.  During
1995, the Note, including accrued interest, was paid in full.

In  January  1995,  the  Company  granted  an  exclusive  license  to  Greenwich
Entertainment  Group  ("The  Greenwich  Group")  for the use of its  programming
technology in the theater  environment,  specifically in shopping malls, museums
and  entertainment  centers.  The Company's  agreement with The Greenwich  Group
stipulates  the payment of a license fee of 8% to 10% of annual ticket sales per
theater,  dependent  upon each  theater's  volume.  The agreement also calls for
minimum annual

                                       8

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payments of $200,000 in 1996, $500,000 in 1997,  $1,000,000 in 1998,  $1,250,000
in 1999 and $1,500,000 in the year 2000 and thereafter.  If the minimum payments
are not paid, the Company has the right to cancel the license.

Additionally,  the Company has made equity investments in The Greenwich Group of
$24,325 in March 1996 and  $250,000  in April  1996.  Currently,  the  Company's
ownership percentage of The Greenwich Group is approximately 15%.

In July 1995,  the Company  formed 3D Virtual,  Inc., a wholly owned  subsidiary
engaged in the  development of three  dimensional  applications of the Company's
programming technology.


RESULTS OF OPERATIONS

Comparison of Three Month Periods Ended March 31, 1996 and March 31, 1995

During the three month period ended March 31, 1996 ("First Quarter  1996"),  the
Company's revenues increased approximately 3%, to $350,674, from $341,634 in the
three month  period  ended March 31, 1995 ("First  Quarter  1995").  In the more
recent quarter,  the Company's revenues derived from education sales, as well as
from  license and  executive  producer  fees related to its  agreement  with The
Greenwich  Group.  All  revenues in First  Quarter  1995 were  derived  from the
education market.

Cost of sales in First  Quarter 1996 was $208,010,  a 139% increase  compared to
First  Quarter  1995's  cost of sales of $87,101.  The  Company's  gross  margin
declined to 41% in the more recent quarter,  from 75% in the corresponding  1995
quarter.  The decline  was due to the  inclusion  in the more recent  quarter of
executive  production fees, which carry a lower profit margin than the Company's
other revenue sources, and from  proportionately  lesser revenues from education
programs,  when compared to First Quarter 1995. Education programs have a higher
gross margin than other education products sold by the Company.

Total  expenses   excluding  cost  of  sales  and  interest  expense   increased
approximately 19% in First Quarter 1996, to $2,736,784, from $2,299,282 in First
Quarter  1995.   The  increase  was  due   principally  to  higher  selling  and
administrative and operating expenses associated with the Company's operation of
its Los Angeles Regional  Network,  which had not yet been launched during First
Quarter 1995. The Company also incurred higher research and development costs in
First  Quarter  1996  related  to an  ongoing  distance  learning  project,  new
initiatives  in  digital  set-top  terminal   software,   and  Internet  product
development.

Depreciation  and  amortization  expense  increased  in  First  Quarter  1996 to
$294,238, from $215,272 in First Quarter 1995, due to greater depreciation costs
associated with equipment purchased by the Los Angeles Regional Network.

Interest  expense  declined to $0 in First Quarter  1996,  from $40,262 in First
Quarter  1995.  During  1995,  the  Company  paid in full all of its  short  and
long-term  interest bearing  obligations.  Interest

                                       9

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income in First  Quarter  1996 was  $33,237,  an increase of 12%  compared  with
$29,779 in First Quarter 1995. The increase  resulted from higher available cash
balances and prevailing  market  interest  rates in the more recent period.  The
Company  recorded  other  income of $8,279 in First  Quarter  1995  arising from
reimbursements of expenses recognized in prior periods, compared to other income
of $0 in First Quarter 1996.

The Company's net loss in First Quarter 1996 before extraordinary gain increased
approximately  25%, to $2,560,883,  or $.22 per share, from $2,046,953,  or $.22
per  share,   in  First  Quarter  1995,  the  result  of  greater   selling  and
administrative  and  operating  expenses  and higher cost of sales.  The Company
recorded  an  extraordinary  gain of  $94,117 in First  Quarter  1995 due to the
discounted  prepayment of a note  payable.  Net loss in First Quarter 1995 after
this extraordinary gain was $1,952,836, or $.21 per share.


Comparison of Three Month Periods Ended March 31, 1995 and March 31, 1994

During the three month period ended March 31, 1995 ("First Quarter  1995"),  the
Company's  revenues  increased  approximately  328%,  from  $79,841 to $341,634,
compared to the three month period ended March 31, 1994 ("First  Quarter 1994").
The increase was due to higher education sales in the more recent quarter and to
the absence of the results of ACTV  Interactive  for the period from  January 1,
1994 to March 11,  1994,  when the  Company  purchased  the Post  Company's  51%
interest in this subsidiary.  Prior to this purchase,  the Company accounted for
its investment in ACTV Interactive by the equity method of accounting.

Cost of  sales in  First  Quarter  1995 was  $87,101,  all of which  related  to
education  product sales. The Company recorded cost of sales of $4,232 for First
Quarter 1994.

Total  expenses   excluding  cost  of  sales  and  interest  expense   increased
approximately 140% in First Quarter 1995, to $2,299,282,  from $959,591 in First
Quarter  1994.   The  increase  was  due   principally  to  higher  general  and
administrative  expenses  associated with higher research and development costs,
to increased  expenses  accrued  pursuant to the  Company's  stock  appreciation
rights  ("SAR") plan,  and to the exclusion of the expenses of ACTV  Interactive
for the greater part of First Quarter 1994, as noted above.

Depreciation  and  amortization  expense  increased  in  First  Quarter  1995 to
$215,272,  from $135,750 in First Quarter 1994, due to the inclusion of goodwill
amortization  expense  related to the Company's  purchase of the Post  Company's
interest in ACTV  Interactive for the entire  quarterly period in 1995. In First
Quarter 1994,  this expense  accrued for only the period from the purchase date,
March 11, 1994 through March 31, 1994.

Interest expense declined 58% in First Quarter 1995, to $40,262, from $96,072 in
First  Quarter  1994,  due in part to the  elimination  of  expense  related  to
original issue discount on the $1.5 million convertible note payable to the Post
Company.  The full principal value of this note, plus all accrued interest,  was
converted  by the Post  Company  into common  shares of ACTV,  Inc. on March 15,
1994.  Interest expense declined also due to the  extinguishment of certain long
term  obligations  in the  third

                                       10

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and fourth  quarters of 1994 relating to a repayment  pool  established in 1985.
Interest  income in First  Quarter  1995 was $29,779,  compared  with $17,110 in
First Quarter 1994. The increase resulted from higher available cash balances in
the more recent  period.  The Company  recorded  other income of $8,279 in First
Quarter  1995 that arose from  reimbursements  of expenses  recognized  in prior
periods, compared to other income of $0 in First Quarter 1994.

The Company's net loss in First Quarter 1995 before extraordinary gain increased
approximately  85%, to $2,046,953,  or $.22 per share, from $1,106,444,  or $.16
per share, in First Quarter 1994, the result principally of increases in SAR and
general and administrative  expenses. The Company recorded an extraordinary gain
of $94,117 in First  Quarter  1995 due to the  discounted  prepayment  of a note
payable.  Net loss in First  Quarter  1995  after  this  extraordinary  gain was
$1,952,836, or $.21 per share.


Liquidity and Capital Resources

Since its inception,  the Company (including its operating subsidiaries) has not
generated revenues sufficient to fund its operations, and has incurred operating
losses.  Through  March 31,  1996,  the  Company had an  accumulated  deficit of
approximately  $33 million.  The  Company's  cash position on March 31, 1996 was
$3,655,979, compared to $3,531,782 on December 31, 1995.

During  First  Quarter  1996  the  Company  used  $1,610,255  in  cash  for  its
operations,  compared  with  $1,521,053  in First Quarter 1995.  The increase in
First  Quarter  1996 was due  principally  to higher  operating  and selling and
administrative  expenses.  The  Company met its cash needs in First Quarter 1996
from  the  remaining  proceeds  from  private  sales of common stock effected in
1995,  as  well as from sales of common stock  totaling $1.9 that were concluded
during First Quarter 1996. The Company met its cash needs in First Quarter  1995
from the  proceeds of sales of common  stock to private  investors completed  in
the last quarter of 1994 and First Quarter 1995.

With respect to investing activities, in First Quarter 1996 and 1995 the Company
used cash of $169,033  and  $38,302,  respectively,  principally  for  equipment
purchases related to the Los Angeles Regional Network.  The Company's  operating
subsidiaries   are  dependent  on  advances  from  the  Company  to  meet  their
obligations.

The Company's  balance sheets at March 31,  1996  and  March  31,  1995  reflect
expense   accruals  of $960,474  and  $566,883,  respectively,  related  to  the
Company's stock appreciation rights plan.

In the First Quarter 1996,  the Company raised  approximately  $1.9 million from
the private sale of shares of the Company's common stock.

The  Company's  continued  marketing of all its products and services on planned
levels and timetables is dependent  upon the Company's  obtaining the additional
capital  necessary to support the Company's  future  operations at these levels.
Management is continuing its efforts to obtain such additional financing. If the
Company is not successful in obtaining  such  additional  financing,  management
believes  that the Company can fund its  operations  at least through the end of
March 1997. To fund its operations at least through the end of March

                                       11

<PAGE>
<PAGE>


1997,  without  additional  financing,  the  Company  will be required to reduce
certain  planned  expenditures  in certain of the  markets it is  attempting  to
develop.  If management's  assumptions  regarding future events prove incorrect,
the  Company  may be unable  to fund its  operations,  even at a reduced  level,
through the end of March 1997.

The Company believes that it may be required to expend approximately $500,000 in
the  remainder of 1996 to  facilitate  the  completion  of current  research and
development  projects,  relating  primarily  to the  development  of software to
implement the Company's programming technology in digital set-top terminals. The
Company has no agreements,  arrangements or understanding  to obtain  additional
financing,  and there can be no  assurance  that  additional  financing  will be
available on terms satisfactory to the Company or at all.

The  Company  does not have any  material  contractual  commitments  for capital
expenditures.


Impact of Inflation

Inflation has not had any significant effect on the Company's operating costs.

                                       12


<PAGE>
<PAGE>


PART II                        OTHER INFORMATION


ITEM 1                         LEGAL PROCEEDINGS

There are no pending material legal proceedings to which the Company is a party.


ITEM 2                       CHANGES IN SECURITIES

                                      None.


ITEM 3                  DEFAULTS UPON SENIOR SECURITIES

                                 Not applicable.


ITEM 4          SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

                                      None.


ITEM 5                         OTHER INFORMATION

                                      None.


ITEM 6                EXHIBITS AND REPORTS ON FORM 8-K

                  (a)    Exhibits -- Exhibit 11, Computation of Loss per Share

                  (b)    Reports on Form 8-K:  None.


                                       13
<PAGE>
<PAGE>


                                   SIGNATURES
                                   ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                                 ACTV, Inc.

                                                 Registrant


Date:      May 13, 1996                      /s/ William C. Samuels
           ------------                      ----------------------
                                             William C. Samuels
                                             Chairman, Chief Executive Officer
                                             and Director

Date:      May 13, 1996                      /s/ Christopher C. Cline
           ------------                      ------------------------
                                             Christopher C. Cline
                                             Vice President (principal financial
                                             and accounting officer)


                                       14


<PAGE>



<PAGE>

                                   EXHIBIT 11

                           ACTV, INC. AND SUBSIDIARIES
                          COMPUTATION OF LOSS PER SHARE

<TABLE>
<CAPTION>
                                                         Three Month Period
                                                           Ended March 31,
                                                          1995                   1996
                                                 -------------          -------------

<S>                                              <C>                      <C>


Weighted average shares outstanding..........        9,225,240             11,888,605

Common stock equivalents.....................               --                     --
                                                 ---------------        ---------------
         Total...............................        9,225,240             11,888,605
                                                 ===============        ===============

   Net loss before extraordinary gain........        $2,046,953             $2,560,883

   Net loss after extraordinary gain.........        $1,952,836             $2,560,883
                                                 ===============        ===============

Loss per share before extraordinary gain.....           $.22                   $.22

Loss per share after extraordinary gain......           $.21                   $.22
                                                 ===============        ===============

</TABLE>


                                       


<PAGE>
 



<TABLE> <S> <C>

<ARTICLE>                5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM 
THE COMPANY'S CONSOLIDATED FINANCIAL STATEMENTS FOR THE QUARTERLY 
PERIOD ENDED MARCH 31, 1996,  AND IS  QUALIFIED  IN ITS ENTIRETY BY 
REFERENCE TO SUCH  CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>

       
<S>                                                        <C>
<PERIOD-TYPE>                                                    3-MOS
<FISCAL-YEAR-END>                                          DEC-31-1995
<PERIOD-END>                                               MAR-31-1995
<CASH>                                                       3,655,979
<SECURITIES>                                                         0
<RECEIVABLES>                                                  304,408
<ALLOWANCES>                                                         0
<INVENTORY>                                                    142,735
<CURRENT-ASSETS>                                             4,211,135
<PP&E>                                                         719,062
<DEPRECIATION>                                                 156,838
<TOTAL-ASSETS>                                               8,614,395
<CURRENT-LIABILITIES>                                        2,278,174
<BONDS>                                                              0
                                                0
                                                          0
<COMMON>                                                     1,188,862
<OTHER-SE>                                                   5,147,359
<TOTAL-LIABILITY-AND-EQUITY>                                 8,614,395
<SALES>                                                        343,522
<TOTAL-REVENUES>                                               350,674
<CGS>                                                          208,010
<TOTAL-COSTS>                                                2,048,955
<OTHER-EXPENSES>                                               687,829
<LOSS-PROVISION>                                                     0
<INTEREST-EXPENSE>                                                   0
<INCOME-PRETAX>                                             (2,560,883)
<INCOME-TAX>                                                         0
<INCOME-CONTINUING>                                         (2,560,883)
<DISCONTINUED>                                                       0
<EXTRAORDINARY>                                                      0
<CHANGES>                                                            0
<NET-INCOME>                                                (2,560,883)
<EPS-PRIMARY>                                                      .22
<EPS-DILUTED>                                                      .22
        


</TABLE>


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