ACTV INC /DE/
POS AM, 1996-10-23
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER  23, 1996

                     REGISTRATION STATEMENT NO. 333-12445
    

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                               ------------------
   
                                 POST-EFFECTIVE
                                 AMENDMENT NO. 1
                                      TO
                                    FORM S-3
    

             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                               ------------------

                                   ACTV, INC.
             (Exact name of Registrant as specified in its charter)

DELAWARE                              4894                    94-2907258
(State or other                  (Primary Standard           (IRS Employer
 jurisdiction of             Industrial Classification      Identification No.)
 incorporation or                     Code)
 organization)

                           1270 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10020
                                 (212) 262-2570
               (Address, including zip code and telephone number,
       including area code, of Registrant's principal executive offices)

                               WILLIAM C. SAMUELS
                                    PRESIDENT
                                   ACTV, INC.
                           1270 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10020
                                 (212) 262-2570
  (Name, address, including zip code and telephone number, including area code,
                              of agent for service)

                               ------------------

                                   Copies To:
                             JAY M. KAPLOWITZ, ESQ.
                    GERSTEN, SAVAGE, KAPLOWITZ & CURTIN, LLP
                              575 LEXINGTON AVENUE
                            NEW YORK, NEW YORK 10022
                                 (212) 752-9700

APPROXIMATE  DATE OF  COMMENCEMENT  OF PROPOSED  SALE TO THE PUBLIC:  As soon as
practicable  after the effective  date of this  Registration  Statement and from
time to time.

                               ------------------

If the securities  being  registered on this form are being offered  pursuant to
dividend or interest reinvestment plans, please check the following box [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box [x]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]



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<PAGE>

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]

                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
===============================================================================================================
Title of              Amount Being         Proposed Maximum           Proposed             Amount of
Securities To         Registered(1)        Offering Price Per         Maximum              Registration
Be Registered                              Security(2)                Aggregate            Fee
                                                                      Offering Price
- ---------------------------------------------------------------------------------------------------------------
<S>                     <C>                 <C>                       <C>                  <C>
Common
Stock, par
value $.10 per
share                      7,572,709                $ 3.8125           $28,870,953.06       $9,955.48
                                                                              
===============================================================================================================
Total
Registration                                                                                $9,955.48
Fee
===============================================================================================================

</TABLE>

(1)        Pursuant  to Rule  415,  the  Registration  Statement  relates  to an
           indeterminate number of shares of Common Stock which have either been
           issued or are issuable upon the exercise of options,  warrants,  SARs
           and upon  the conversion of convertible preferred stock of two of the
           Company's wholly-owned susidiaries.

(2)        Pursuant to Rule 457, estimated solely for the purpose of calculating
           the registration fee, based upon the last reported sales price of the
           Registrant's Common Stock of the same class as quoted by the National
           Association  of  Securities  Dealers  Automated  Quotation  System on
           September 17, 1996.

* THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH  SPECIFICALLY  STATES THAT THE REGISTRATION  STATEMENT
SHALL BECOME  EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE SECURITIES ACT OF
1933 OR UNTIL THE REGISTRATION  STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS
THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.

                                      (ii)


 
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INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                             PRELIMINARY PROSPECTUS
   
                  SUBJECT TO COMPLETION, DATED OCTOBER  , 1996
    

 PROSPECTUS

                                   ACTV, INC.

                        7,572,709 SHARES OF COMMON STOCK
        (1) 5,026,983 SHARES ISSUABLE BY THE COMPANY UPON THE EXERCISE OF
             OPTIONS, WARRANTS, PURSUANT TO SARS, UPON CONVERSION OF
                         CONVERTIBLE PREFERRED STOCK
            (2) 2,545,726 SHARES OFFERED BY SELLING SECURITY HOLDERS

   
All of the shares of Common Stock (the "Security  Holders'  Shares"),  par value
$.10 per share, of ACTV, Inc., a Delaware  corporation (the "Company"),  offered
hereby are being offered by the selling  security holders named herein under the
caption "Selling Security Holders" (the "Selling Security Holders"). Such shares
may be sold by the Selling  Security  Holders who have  acquired or will acquire
such  shares from the Company  (i) upon the  exercise of  currently  exercisable
options,  warrants and pursuant to SARs, (ii) upon issuance to  consultants, and
(iii)   upon   conversion   or   otherwise   in   respect   of  400,000   shares
of 5% convertible  preferred stock (the  "Convertible  Preferred Stock") of ACTV
Holdings,  Inc. and ACTV Financing,  Inc., two wholly-owned  subsidiaries of the
Company (the  "Wholly-Owned  Subsidiaries"),  issued in connection  with private
placements by the  Wholly-Owned  Subsidiaries in August,  1996 (the "August 1996
Private  Placements").  The  number  of  shares of  common  stock  issuable upon
conversion of the Convertible Preferred Stock is subject to adjustment and could
be more or less than the estimated amount depending  upon  factors which  cannot
be predicted by the Company at this time, including, among  others,  the  future
market  price  of the common  stock.  If,  however, the market price referred to
below were used to determine the number of shares issuable as of  the first date
on which the Convertible Preferred Stock may be converted, the Company  would be
obligated to issue a total of approximately 3,322,259 shares of common  stock if
all  shares of  Convertible  Preferred  Stock  were converted on such date.  The
Company  will not receive any of the  proceeds  from sales  of  Selling Security
Holders' Shares,  but will receive the exercise price upon the  exercise of  the
options or warrants described  above.  See  "SELLING SECURITY HOLDERS" and "PLAN
OF DISTRIBUTION."
    

The Company has agreed with the Selling Security Holders to register the Selling
Security  Holders'  shares  offered  hereby.  The Company has also agreed to pay
certain fees and expenses  incident to such  registration.  It is estimated that
the fees and expenses payable by the Company in connection with the registration
of the Selling Security Holders' shares will be approximately $        .

The  Company's  Common  Stock is  traded on the  over-the-counter  market on the
NASDAQ SmallCap Market ("NASDAQ") and on the Boston Stock Exchange  ("BSE").  On
September 17, 1996, the last reported sale price of the common stock  on  NASDAQ
was $3.8125.

THESE  SECURITIES  INVOLVE  A HIGH  DEGREE  OF RISK  AND  IMMEDIATE  SUBSTANTIAL
DILUTION  AND SHOULD BE  PURCHASED  ONLY BY PERSONS WHO CAN AFFORD TO LOSE THEIR
ENTIRE INVESTMENT. SEE "RISK FACTORS."

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION (THE  "COMMISSION") OR ANY STATE SECURITIES  COMMISSION NOR
HAS THE COMMISSION OR ANY STATE SECURITIES  COMMISSION PASSED ON THE ACCURACY OR
ADEQUACY OF THIS PROSPECTUS.  ANY  REPRESENTATION  TO THE CONTRARY IS A CRIMINAL
OFFENSE.

   
                THE DATE OF THIS PROSPECTUS IS OCTOBER   , 1996
    


 
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The  Security  Holders'  Shares that may be offered from time to time by Selling
Security  Holders may be sold through  ordinary  brokerage  transactions  in the
over-the-counter   market  or  on  the  Boston  Stock  Exchange,  in  negotiated
transactions or otherwise, at market prices prevailing at the time of sale or at
negotiated prices.

The  Selling  Security  Holders  each may be deemed to be "an  underwriter",  as
defined  in  the  Securities  Act  of  1933  (the  "Securities   Act").  If  any
broker-dealers are used by the Selling Security Holders, any commissions paid to
broker-dealers  and, if  broker-dealers  purchase  any shares of Common Stock as
principals,  any profits received by such  broker-dealers  on the resales of the
shares of Common Stock may be deemed to be underwriting discounts or commissions
under the  Securities  Act. In  addition,  any  profits  realized by the Selling
Security  Holders  may be  deemed to be  underwriting  commissions.  All  costs,
expenses and fees in connection with the registration of the securities  offered
by the Selling  Security  Holders  will be borne by the Company.  All  brokerage
commissions,  if any,  attributable to the sale of the securities offered by the
Selling  Security  Holders will be borne by the Selling  Security  Holders.  See
"SELLING SECURITY HOLDERS" and "PLAN OF DISTRIBUTION."

No dealer,  salesman or other person has been authorized to give any information
or to make any  representations  other than those  contained or  incorporated by
reference in this  Prospectus  in  connection  with the offer  contained in this
Prospectus and, if given or made, such information or  representations  must not
be relied upon as having been authorized by the Company. Neither the delivery of
this Prospectus nor any sale hereunder shall,  under any  circumstances,  create
any  implication  that there has been no change in the  affairs  of the  Company
since the date hereof. This Prospectus does not constitute an offer to sell or a
solicitation  by anyone in any  jurisdiction in which such offer or solicitation
is not  authorized,  or in which the person making such offer or solicitation is
not  qualified  to do so, or to any person to whom it is  unlawful  to make such
offer or solicitation.

Under  the  Securities  Exchange  Act of  1934  (the  "Exchange  Act")  and  the
regulations  thereunder,  any person engaged in a distribution of the securities
offered  by this  Prospectus  may not  simultaneously  engage  in  market-making
activities  with  respect to shares of the Common  Stock  during the  applicable
"cooling  off"  period  (two or nine  days)  prior to the  commencement  of such
distribution.  In  addition,  and without  limiting the  foregoing,  the Selling
Security  Holders will be subject to  applicable  provisions of the Exchange Act
and the rules and regulations thereunder,  including,  without limitation,  Rule
10b-5, in connection with  transactions in the securities,  which provisions may
limit  the  timing  of  purchases  and sales of the  securities  by the  Selling
Security Holders.

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                              AVAILABLE INFORMATION

The Company has filed with the Securities and Exchange Commission ("Commission")
a registration statement on  Form S-3 (together  with all  amendments, exhibits,
schedules and  supplements  thereto,  the  "Registration  Statement")  under the
Securities  Act,  for  the  registration  of  the  securities  offered  by  this
Prospectus.  This  Prospectus  does not contain all the information set forth in
the Registration Statement.  For further information with respect to the Company
and the  securities  offered  hereby,  reference  is  made  to the  Registration
Statement  and to the  exhibits  and  schedules  filed  therewith,  which may be
inspected  without charge at the principal  office of the Commission,  450 Fifth
Street, NW, Washington,  DC, 20549, and copies of the material contained therein
may be obtained from the Commission upon payment of applicable  copying charges.
Statements  contained in this  Prospectus  as to the contents of any contract or
other document  referred to are not necessarily  complete,  and in each instance
reference  is made to the copy of such  contract or other  document  filed as an
exhibit to the  Registration  Statement,  each such statement being qualified in
all respects by such reference.

The Company is subject to the reporting and other informational  requirements of
the Exchange Act and, in accordance therewith,  files reports, proxy statements,
and other information with the Commission.  Such reports, proxy statements,  and
other information can be inspected and copied at the public reference facilities
maintained  by the  Commission  at the offices of the  Commission  at Room 1024,
Judiciary  Plaza,  450 Fifth  Street,  NW,  Washington,  DC,  20549,  and at the
Commission's  regional offices at Northwestern  Atrium Center,  500 West Madison
Street, Suite 1400, Chicago, Illinois,  60661-2511, and at 7 World Trade Center,
New York,  New York,  10048.  Copies of such  materials  can also be obtained by
written request to the Public  Reference  Section of the Commission at Judiciary
Plaza, 450 Fifth Street, NW, Washington, DC, 20549, at prescribed rates.

The  Company's  Common  Stock is listed on NASDAQ and the BSE at the  offices of
NASDAQ at 1735 K Street, NW, Washington,  DC, 20006 or the offices of the BSE at
1  Boston  Place,  Boston,  Massachusetts,  02108,  and the  Company's  periodic
reports, proxy statements,  and other information can be inspected at NASDAQ and
the BSE at the offices of NASDAQ at 1735 K Street, NW, Washington,  DC, 20006 or
the offices of the BSE at 1 Boston Place, Boston, Massachusetts, 02108.

                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

The  following   documents   filed  by  the  Company  with  the  Commission  are
incorporated herein by reference:

        (1) The  Company's   Registration  Statement  on  Form  S-1  (File  No.
            33-34618), which was declared effective on May 4, 1990.

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        (2) Annual Report on Form 10-K for year ended December 31, 1995.

        (3) Annual Report on Form 10-K/A-1 for year ended December 31, 1995.

        (4) Post-Effective   Amendment  No.  1  to  The  Company's  Registration
            Statement  on Form  S-1  (File  No.  33-63879), which  was  declared
            effective on March 20, 1996.

        (5) Quarterly  Report on Form 10-Q for quarterly  period ended March 31,
            1996.

        (6) Quarterly  Report on Form 10-Q for  quarterly  period ended June 30,
            1996.

In addition to the foregoing,  all documents  subsequently  filed by the Company
pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act, prior to the
filing  of a  post-effective  amendment  indicating  that all of the  securities
offered  hereunder have been sold or deregistering all securities then remaining
unsold shall be deemed to be incorporated by reference in this Prospectus and to
be part hereof from the date of filing of such documents.

Any statement contained in a document  incorporated or deemed to be incorporated
by reference in this Prospectus shall be deemed to be modified or superseded for
purposes of this Prospectus to the extent that a statement  contained  herein or
in any subsequently filed document that  also is or is deemed to be incorporated
by reference  herein  modifies or supersedes  such  statement.  Any statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to  constitute  a part of this  Prospectus.  All  information  appearing in this
Prospectus  is  qualified  in its  entirety  by the  information  and  financial
statements  (including  notes thereto)  appearing in the documents  incorporated
herein by reference, except to the extent set forth in the immediately preceding
statement.

The Company  will provide  without  charge to each person to whom a copy of this
Prospectus is delivered, upon the oral or written request of such person, a copy
of any document incorporated in this Prospectus by reference, except exhibits to
such  information,  unless such  exhibits  are also  expressly  incorporated  by
reference  herein.  Requests  for such  information  should be directed to ACTV,
Inc.,  1270  Avenue  of the  Americas,  New  York,  New York  10020,  Attention:
Secretary, telephone number (212) 262-2570.

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                                  RISK FACTORS

The  purchase  of the  securities  being  offered  hereby  involves  a number of
significant  risks that  include,  but may not be limited  to,  those  described
below.  Each prospective  investor should carefully  consider the following risk
factors  inherent in and affecting the business of the Company and this Offering
before making an investment decision.

1. OPERATING LOSSES TO DATE. The Company has operated at a loss through the date
of this  Prospectus.  The Company's net losses for the six months ended June 30,
1996 and 1995 (the "June 1996 period" and the "June 1995 period,"  respectively)
were $4,053,019 and $3,348,699,  respectively.  The June 1995 Period includes an
extraordinary  gain of $94,117.  The Company had net losses of $6,826,789 in the
fiscal year ended  December 31, 1995 ("Fiscal  1995"),  $4,465,240 in the fiscal
year ended December 31, 1994 ("Fiscal 1994"),  and $4,156,955 in the fiscal year
ended December 31, 1993 ("Fiscal 1993").  Through June 30, 1996, the Company had
an accumulated  deficit of approximately $34.4 million. To date, the Company has
had limited  revenues,  including  revenues of $773,596 in the June 1996 period,
$1,311,860 in Fiscal 1995, $938,416 in Fiscal 1994, and $164,602 in Fiscal 1993.

The  increase  in  revenues  in  Fiscal  1994 was  partially  the  result of the
Company's  including  for the period  March 11 to December 31 of Fiscal 1994 all
education  sales,  which were  reported for Fiscal 1993 by ACTV  Interactive,  a
partnership  in which ACTV held a 49%  interest  from July 14, 1992 to March 11,
1994. ACTV Interactive's gross sales were $839,165 in Fiscal 1993, compared with
$348,473 for the period from July 14, 1992, the  partnership  formation date, to
December 31, 1992.  ACTV  Interactive's  results  were  accounted  for under the
equity method of accounting.

There can be no assurance that the Company will generate significant revenues or
achieve profitability in the future.

2. UNPROVEN BUSINESS STRATEGY. Other than the activities of ACTV Interactive and
the Company's prior activities in the education market,  the Company has not had
significant  sales  of the  Programming  Technology (as such term is hereinafter
defined).   While   ACTV   has   recently  consummated its first sale of the new
distance learning technology, there can be no assurance that the results of this
project will support the  continuation  of  the  project or lead to other sales.
Also,  while  the  Company  has  recently entered into  agreements  with a large
regional cable sports network, a national news service, other  programmers,  and
a cable operator to create a trial for a Los Angeles-based  programming service,
which  was  launched  in  mid-1995,  there  can  be  no   assurance  that  these
agreements  will  result  in   the  development  of  a  commercially  successful
programming service. In  addition,  the  Company  is dependent on co-ventures or
licenses  with  third  parties  to  produce  ACTV  Programs  (as  such  term  is
hereinafter defined) and the Company  will be required to  demonstrate  a market
for such  programs. There can be no assurance that co-venturers or licensees, or
ACTV's  direct sales force  will  succeed  in  marketing   the  ACTV   Programs.
See   "BUSINESS  - Entertainment."

Furthermore,  the likelihood of the success of the Company must be considered in
light of the problems,  costs, difficulties and delays encountered in connection
with the  operation  of a  business,  the  operations  of which  consist  of the
development  and  commercialization  of new and unproven  technologies,  and the
competitive environment in which the Company operates.

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Accordingly, there can be no assurance that the Company will successfully market
the Programming Technology or operate on a profitable basis. See "BUSINESS."

3. POSSIBLE  NEED FOR  ADDITIONAL  FINANCING.  To date,  the  Company's  capital
requirements to develop the Programming  Technology,  produce ACTV  Programming,
develop  marketing  approaches  and strategic  alliances,  and to cover costs of
selling  and  general  and  administrative   expenses,  have  been  significant,
resulting in an accumulated  deficit as of June 30, 1996 of approximately  $34.4
million.

In August 1996, the Company raised $10 million (before  expenses and commissions
related to the fund raising) from the issuance by two wholly-owned  subsidiaries
of the Company,  ACTV Holdings,  Inc. and ACTV  Financing,  Inc., of convertible
preferred  shares  to  private  investors.  Pursuant  to this  transaction,  the
subsidiaries  issued preferred shares that are convertible into common shares of
ACTV,  Inc.  beginning  January 1, 1997. The  conversion  price of the preferred
shares is at a discount to the market price for the ACTV,  Inc. common shares at
the time of conversion.  The percentage  discount increases as the length of the
holding period prior to conversion increases,  from a base of 14% for conversion
in January  1997 to a maximum of 30.375% for  conversion  in  September  1997 or
thereafter.  The $10 million  financing  consists  of $4 million in  immediately
available funds, with the remaining $6 million paid into an escrow account.  The
escrow  funds  are to  become  available  to the  Company  contingent  upon  the
satisfaction  of certain  conditions  in the  contracts  with the holders of the
preferred stock.

The Company believes that it has sufficient resources to fund its operations for
the next twelve  months,  whether or not it receives  the $6 million in escrowed
funds.  However, if the Company does not receive these funds and does not obtain
additional financing,  it may be required to reduce certain planned expenditures
in  certain  of  the  markets  it is  attempting  to  develop.  If  management's
assumptions  regarding future events prove incorrect,  the Company may be unable
to fund its operations, even at a reduced level, for the next twelve months.

4.  PATENTS  AND  PROPRIETARY  INFORMATION.  The Company  has  obtained  patents
covering  certain aspects of the Programming  Technology and has patents pending
with respect to other developments or enhancements thereof.  However,  there can
be no  assurance  (i) that  patents  applied for will be granted,  (ii) that the
patents the Company  owns or has rights to or that may be granted or obtained by
the Company in the future will be  enforceable  or will provide the Company with
meaningful protection from competition, (iii) that any products developed by the
Company  will not  infringe  any  patent or rights of  others,  or (iv) that the
Company will  possess the  financial  resources  necessary to enforce any patent
rights which it holds.  See "BUSINESS -- Patents,  Applications  and Proprietary
Information."

The Company requires each of its employees,  consultants and advisors to execute
a  confidentiality  and  assignment of  proprietary  rights  agreement  upon the
commencement of employment or a consulting  relationship with the Company. These
arrangements generally provide that all inventions,  ideas and improvements made
or conceived  by the  individual  arising out of the  employment  or  consulting
relationship  shall be the exclusive  property of the Company.  This information
shall be kept  confidential and not disclosed to third parties except by consent
of the Company or in other specified  circumstances.  There can be no assurance,
however,  that these  arrangements  will  provide  effective  protection  of the
Company's proprietary information

                                        6


 
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in the event of unauthorized use or disclosure of such information.

5. TECHNOLOGICAL OBSOLESCENCE;  RESEARCH AND DEVELOPMENT. The Company is engaged
in a field  characterized by extensive  research efforts and rapid,  significant
technological  change. There can be no assurance that research or development by
others will not render the Programming  Technology  obsolete or that the limited
research  and  development  performed  by the Company  will  continue or will be
successful.   During  the  first  six  months  of  1996,  the  Company  expended
approximately  $500,000  related  to  research  and  development  projects,  and
believes  that it may be required to expend  approximately  $500,000  during the
remainder  of  1996  to  facilitate  the  completion  of  current  research  and
development  projects.  There can be no assurance that the new distance learning
system  can be  deployed  on a timely  basis,  or that  once  deployed,  it will
function satisfactorily.  If the Company determines that additional research and
development  is required,  there can be no assurance  that the Company will have
sufficient  funds or  access  to  additional  funds  to  engage  in  substantial
additional research and development. See "BUSINESS -- Research and Development."

6. POSSIBLE SHORTAGE OF AVAILABLE  CHANNELS FOR IN-HOME CABLE  APPLICATIONS.  In
order for the ACTV  Programming  Technology to be delivered  over cable,  DBS or
wireless cable systems for the in-home market, it must compete for channel space
on cable, DBS and wireless cable systems,  many of which have limited  available
channel capacity.  Although a simpler form of individualization  can be achieved
by the  Company's  using  one  channel  of  band-width,  the more  sophisticated
applications  of ACTV  Programming  currently  require three to four channels of
analog band-width.  There is no assurance that cable, DBS and wireless operators
will devote a sufficient  number of channels of  band-width  to the  Programming
Technology in the future.  Nor is there any  assurance  that the Company will be
able to expand,  unless cable, DBS or wireless operators continue to upgrade and
increase  their channel  capacity by upgrading to digital  systems.  The digital
technologies  recently  deployed and those  currently  under  development  would
enable  the  Company to use the more  complex  applications  of the  Programming
Technology  since  channel  capacity  would be  greatly  enhanced.  The  Company
believes,  although there can be no assurance,  that the cable, DBS and wireless
cable  industry is, in general,  moving in the direction of  increasing  channel
capacity.  The costs  associated  with such  digital  technology  will result in
substantial additional costs to cable, DBS and wireless operators.  However, the
Company's  management cannot currently quantify such additional costs, which may
adversely affect the Company's future operations. See "BUSINESS."

7. DEPENDENCE UPON LICENSEES AND JOINT  VENTURERS.  The Company has adopted as a
business  strategy  the  exploitation  of  the  Programming  Technology  through
licensing,  the  arrangement  of joint  ventures  and by means of a direct sales
force. While the Company has established a direct sales force of six salespeople
and eight  distributors,  and intends to increase its direct sales  forces,  the
Company will continue to be, in substantial part,  dependent upon the ability of
its  licensees and  prospective  joint  venture  partners to offer  products and
services that are commercially  viable. In addition,  the Company, its licensees
or joint venture  partners will need to provide  individualized  programming  to
continue commercial cable operations,  and they are dependent upon third parties
for such programming.  The Company will be dependent upon its ability,  and that
of its licensees and joint venture partners,  to actively promote and distribute
the  Programming  Technology  and the products.  There is no assurance  that the
Company's

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marketing  strategy will be  successful.  Further,  the Company may be adversely
affected by the financial and business considerations of its licensees and joint
venture partners.

The  Company  is  engaged  in  an  ongoing  program  designed  to  evaluate  the
Programming Technology as applied to the cable television market. The results of
such  programs  cannot yet be  determined.  No  assurance  can be given that the
results of the  evaluation  will be  positive or that one or more of the markets
which the  Company  is  evaluating  may prove to be viable  for the  Programming
Technology.

There is a  possibility  that in the  structuring  of future joint  ventures and
license  agreements that the licensees and joint venture partners may be granted
interests in the Company, and or any of its subsidiaries,  in the form of equity
securities or options to acquire equity  securities.  See "BUSINESS -- Marketing
and Program Production."

8. DEPENDENCE  UPON SUPPLIERS OF PROGRAMMING.  The Company is dependent upon the
producers  of linear  programming  that can be  enhanced  using the  Programming
Technology to create  individualized  ACTV  Programs.  To date,  the Company has
entered  into  agreements  with  thirteen  such  producers,  but there can be no
assurance  that  such  agreements  will  provide  the  Company  with  sufficient
programming  appropriate  for  enhancement,  that  the  Company  will be able to
develop additional sources of programming,  or that the enhanced programs can be
successfully marketed in an individualized format. See "BUSINESS - Marketing and
Program Production."

9. GOVERNMENT REGULATION.  The Company believes that neither its present nor any
proposed  commercial  implementation  of  the  ACTV  Programming  Technology  on
distance learning networks, closed circuit television systems, cable or DBS will
require  governmental  license or approval.  Certain broadcast  applications may
require  governmental  approval.  No assurance can be given that applicable laws
will not change. In the event such approval were to be required, there can be no
assurance that the Company would be able to obtain such approval or the licenses
required for the further implementation of the ACTV Programming Technology.  See
"BUSINESS - Government Regulation."

10.  DEPENDENCE UPON KEY PERSONNEL.  The Company has been largely dependent upon
the  efforts  of  William  C.  Samuels  in his roles as  Chairman  of the Board,
President,  Chief Executive Officer and Director of the Company,  David Reese as
Executive Vice President,  President of ACTV Entertainment and a Director of the
Company,  and  Bruce  Crowley,  Executive  Vice  President,  President  of  ACTV
Interactive,  Inc. and a Director of the  Company.  The Company has entered into
five-year  employment  agreements  with Mr.  Samuels and Mr. Reese.  The Company
currently  does not maintain  "key  employee"  insurance on the lives of Messrs.
Samuels,  Reese or Crowley  and there can be no  assurance  that such  insurance
would be  available  at an  acceptable  cost to the  Company,  should it seek to
acquire such insurance in the future.

In order to  compete  in a  marketplace  with  rapidly  changing  and  expanding
technology,  the Company requires  employees not only with extensive  management
experience,  but also with certain  technical  abilities to direct the Company's
continuing research and development efforts.  While the Company believes that it
currently  employs such  personnel,  and that other persons could be retained in
such capacities, there can be no assurance that if the Company were

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required to replace such  personnel,  it could  readily do so, or that,  even if
such  qualified  replacements  were retained,  the  development of the Company's
business would not be delayed. See "BUSINESS -- Research and Development."

11.  COMPETITION.  The Programming  Technology competes with many other forms of
entertainment,  education  and  information  dissemination,  many of  which  are
significantly more established,  including the standard television industry, the
movie  industry,  cable  television,  programming  services  and other  forms of
entertainment.   There  can  be  no   assurance   that   products  and  services
incorporating  the  Programming  Technology  will  ever  be  established  in the
marketplace in a significant enough manner to make the Company profitable.

In addition,  the  Programming  Technology  may compete with other  technologies
described as interactive television,  some of which may be developed or promoted
by  companies  with  resources  significantly  greater than the  Company's.  See
"BUSINESS -- Competition."

12.  DEPENDENCE  ON EQUIPMENT  SUPPLIERS.  The Company does not intend itself to
manufacture  set-top converters,  video servers,  or other interactive  devices.
Currently,  in the  entertainment  market,  the Videoway  terminal  manufactured
through LGV (as such term is  hereinafter  defined) is the only ACTV  compatible
analog  set-top   converter   available  to  potential   distributors   of  ACTV
Programming. The Company has granted a license to General Instrument Corporation
to  manufacture  a  digital  set-top   terminal   incorporating   the  Company's
Programming  Technology,  which is expected to be available in the first half of
1997. The Company intends to grant licenses  similar to those granted to LGV and
General Instrument  Corporation to other  manufacturers that are selected by the
future distributors of ACTV Programming.  All of the ACTV classroom and distance
learning  systems that  incorporate the  Programming  Technology and are sold by
ACTV in the education  market are manufactured by KDI Precision  Products,  Inc.
("KDI").  While the Company believes that KDI can produce  sufficient systems to
meet the anticipated  needs of ACTV in the education  marketplace,  in the event
that KDI were unable to supply the systems,  there can be no assurance  that the
Company  could  produce  sufficient  systems or obtain  sufficient  systems from
another  manufacturer  at an acceptable  price.  The inability of ACTV to obtain
systems would have a material  adverse  effect on the education  business of the
Company.  Similarly,  the entertainment business could be materially affected if
General Instrument's new digital set-top terminal is either late in its delivery
to the market or is not widely  adopted.  There is no assurance that the Company
will be  successful  in  developing  additional  manufacturing  licenses for the
entertainment and education  markets;  the failure of the Company to do so would
have a material  adverse effect on the business of the Company.  See "BUSINESS -
Set Top Converters, Terminals and Other Interactive Devices."

13. NO ASSURANCE OF PUBLIC MARKET FOR SECURITIES.  Although the Company's Common
Stock is quoted on NASDAQ and listed on the Boston Stock Exchange,  there can be
no  assurance  that the  Company  will be able to  maintain  such  quotation  or
listing, or that, if maintained,  a significant public market will be sustained.
For continued  listing on NASDAQ,  the Company is required to maintain a minimum
stockholders'  equity of $1,000,000 and assets of  $2,000,000.  The Boston Stock
Exchange's  maintenance  criteria require the Company to have total assets of at
least $1,000,000 and total  stockholders'  equity of at least $500,000.  At June
30,  1996,  the Company had  stockholders'  equity of  $4,858,366  and assets of
$6,676,200.  The Company has  continued to operate at a loss through the date of
this Prospectus.

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In the event the Common Stock were delisted from NASDAQ,  trading, if any, would
be conducted on the Boston Stock Exchange and in the over-the-counter  market on
the NASD's  electronic  bulletin board, in what are commonly  referred to as the
"pink  sheets." As a result,  an investor may find it more  difficult to dispose
of,  or to  obtain  accurate  quotations  as to  the  price  of,  the  Company's
securities.  In addition,  the Common Stock would be subject to Rules  15g1-15g6
promulgated under the Securities  Exchange Act of 1934 (the "Exchange Act") that
impose additional sales practice  requirements on  broker-dealers  who sell such
securities to persons other than established  customers and accredited investors
(generally,  a person  with  assets  in excess of  $1,000,000  or annual  income
exceeding   $200,000  or  $300,000  together  with  his  or  her  spouse).   For
transactions  covered  by these  rules,  the  broker-dealer  must make a special
suitability  determination  for the purchaser and have received the  purchaser's
written consent to the transaction prior to sale. Consequently,  these rules may
affect the ability of  broker-dealers  to sell the Company's  securities and may
affect the ability of purchasers in the Offering to sell their securities in the
secondary market.

The Commission has also recently adopted regulations that define a "penny stock"
to be any equity  security  that has a market  price (as  defined)  of less than
$5.00 per share or an  exercise  price of less than $5.00 per share,  subject to
certain exceptions.  For any transaction involving a penny stock, unless exempt,
the regulations require the delivery, prior to the transaction,  of a disclosure
schedule  prepared by the  Commission  relating to the penny stock  market.  The
broker-dealer   must  also  disclose  the   commissions   payable  to  both  the
broker-dealer  and the  registered  representative,  current  quotations for the
securities and, if the broker-dealer is the sole market-maker, the broker-dealer
must  disclose  this  fact and the  broker-dealer's  presumed  control  over the
market.  Finally,  monthly  statements  must be  sent  disclosing  recent  price
information  for the penny  stock held in the  account  and  information  on the
limited market in penny stocks.

While many  NASDAQ-listed  securities  are  covered by the  definition  of penny
stock, transactions in a NASDAQ-listed security are exempt from all but the sole
market-maker  provision for (i) issuers who have  $2,000,000 in tangible  assets
($5,000,000 if the issuer has not been in continuous operation for three years),
(ii) transactions in which the customer is an institutional accredited investor,
or  (iii)  transactions  that  are  not  recommended  by the  broker-dealer.  In
addition,  transactions in a NASDAQ security directly with a NASDAQ market-maker
for such security are subject only to the sole market-maker disclosure,  and the
disclosure with respect to commissions to be paid to the  broker-dealer  and the
registered representative.

Finally,  all  NASDAQ  securities  would be  exempt  from  the  recently-adopted
regulations  regarding  penny  stocks  if NASDAQ  raised  its  requirements  for
continued  listing so that any issuer with less than  $2,000,000 in net tangible
assets or stockholders' equity would be subject to delisting. These criteria are
more stringent than the current NASDAQ maintenance requirements.

14. EFFECT OF CONVERSION OF THE CONVERTIBLE  PREFERRED  STOCK;  POTENTIAL COMMON
STOCK ADJUSTMENT.  The Convertible  Preferred Stock entitles the holders thereof
to convert  such shares into shares of the  Company's  Common  Stock.  The exact
number of shares issuable upon  conversion of all of the  Convertible  Preferred
Stock cannot currently be estimated,  but,  generally,  such issuances of Common
Stock will vary  depending upon the market price of the Common Stock at the time
of conversion as well as the period of time for which the holder holds

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the Convertible  Preferred Stock. The holders of common stock will be diluted by
the  conversion  of the  Convertible  Preferred  Stock and may be  substantially
diluted  depending  on the future  market price of the common stock and how long
the holder holds the Convertible Preferred Stock.  Generally,  the holder of the
Convertible Preferred Stock will receive a discount from the market price of the
Company's  common stock as measured at the time the Convertible  Preferred Stock
is converted.  Therefore,  the longer a holder waits to convert the  Convertible
Preferred, the greater the discount.

   
15. NO  DIVIDENDS.  The  Company has not paid any cash  dividends  on its Common
Stock since  inception  and does not intend to pay cash  dividends on its Common
Stock for the  foreseeable  future.  The Company has agreed with the holders  of
the Convertible Preferred Stock not to pay dividends on its common stock so long
as any shares of said Convertible  Preferred Stock is  outstanding.  The Company
intends  to  follow  a  policy  of  retaining  earnings,  if any, to finance the
development  and  expansion of its business.
    

16.  PREFERRED  STOCK  AUTHORIZED.  The  Company's  Board of  Directors  has the
authority,  without  further  action  of the  stockholders,  to issue  shares of
preferred stock which have conversion,  dividend,  liquidation and voting rights
that could adversely affect holders of Common Stock or could be used to restrict
the Company's ability to merge with or sell its assets to a third party, thereby
preserving  control of the Company by its present  owners.  Although the Company
has no present intention to issue any shares of preferred stock, there can be no
assurance that the Company will not do so in the future.

17.  RULE 144  SALES.  Of the shares of the  Company's  Common  Stock  presently
outstanding,  approximately 3.0 million are "restricted securities" as that term
is defined by Rule 144  promulgated  under the  Securities Act and in the future
may be sold only in compliance with Rule 144 or pursuant to  registration  under
the Securities Act or pursuant to another  exemption  therefrom.  For so long as
the  Registration  Statement  of which the  Concurrent  Prospectus  is a part is
current and  effective,  the shares being offered may be sold without  regard to
the volume limitations, described below, set forth in Rule 144. Generally, under
Rule 144,  each person  having held  restricted  securities  for a period of two
years may, every three months, sell in ordinary brokerage transactions an amount
of shares which does not exceed the greater of one percent (1%) of the Company's
then outstanding shares of Common Stock, or the average weekly volume of trading
of such shares of Common Stock as reported  during the  preceding  four calendar
weeks.  A person who has not been an  affiliate  of the Company for at least the
three months  immediately  proceeding  the sale and who has  beneficially  owned
shares of the Common  Stock for at least  three  years is  entitled to sell such
shares under Rule 144 without regard to any of the limitations  described above.
Of the restricted  shares, a substantial number have been held by non-affiliates
of the Company for more than three years or have been held by  affiliates of the
Company for more than two years.  Actual sales,  or the prospect of sales by the
present  stockholders  of  the  Company  or  by  future  holders  of  restricted
securities under Rule 144, or otherwise,  may, in the future,  have a depressive
effect upon the price of the Company's shares of Common Stock in any market that
may develop  therefor,  and also could render  difficult  sales of the Company's
securities purchased by investors herein.

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18.  CONTROL BY OFFICERS,  DIRECTORS AND PRINCIPAL  STOCKHOLDERS.  The Company's
officers and directors own, of record,  3,579,896  outstanding  shares of Common
Stock,  assuming  the exercise of all  currently  vested  options and  including
shares  beneficially  owned  pursuant  to voting  trust  agreements.  William C.
Samuels,  Chairman,  President,  Chief  Executive  Officer and a director of the
Company,  pursuant to a voting  agreement,  has voting  control of the 2,341,334
shares  of  Common  Stock  owned of record  by the Post  Company.  In  addition,
pursuant to a separate voting  agreement,  Mr. Samuels has voting control of the
shares owned by Dr. Freeman.  Consequently,  Mr. Samuels has voting control over
3,321,917  shares of Common Stock,  or  approximately  26.7% of the  outstanding
shares of Common Stock, assuming issuance of 533,035 shares of Common Stock upon
exercise of options.  Accordingly,  Mr. Samuels could have substantial influence
over the affairs of the Company, including the election of directors.

19.  POSSIBLE  ACQUISITION  OF CONTROL BY THE WASHINGTON  POST COMPANY.  Through
March 17, 1997 (subject to extension in certain circumstances), the Post Company
shall have the right to purchase from the Company,  at a price which has not yet
been  determined,  the amount of shares of Common  Stock  necessary to bring its
percentage  ownership  of the total then  outstanding  shares of Common Stock to
51%. If the Post Company should choose to exercise its right, the purchase price
would be established after arms-length  negotiations between the parties. In the
event that the parties fail to agree on a purchase price, the parties would seek
an outside  appraisal.  If such right is  exercised,  the  ability,  pursuant to
agreement,  of William  C.  Samuels,  Chairman,  President  and Chief  Executive
Officer of the  Company,  to vote the shares owned of record by the Post Company
will terminate,  and the Post Company will be able to control the affairs of the
Company.

20.  OUTSTANDING  OPTIONS AND WARRANTS.  As of the date of this Prospectus,  the
Company had granted  options and  warrants to purchase an aggregate of 3,006,218
shares of Common  Stock  that had not been  exercised.  Of the  shares of Common
Stock subject to these unexercised options and warrants, 10,000 may be purchased
for less than $1.00;  12,000 may be  purchased  for between  $1.00 and $1.99 per
share; 652,718 may be purchased for between $2.00 and $2.99 per share; 1,824,000
may be purchased for between $3.00 and $3.99 per share; 440,000 may be purchased
for between  $4.00 and $4.99 per share;  and 67,500 may be purchased for between
$5.00 to $5.99 per share. To the extent that the  outstanding  stock options and
warrants are exercised,  dilution to the interests of the Company's stockholders
will occur.  Moreover,  the terms upon which the Company  will be able to obtain
additional  equity capital may be affected  adversely,  since the holders of the
outstanding options and warrants can be expected to exercise them at a time when
the Company would,  in all  likelihood,  be able to obtain any needed capital on
terms more  favorable  to the Company  than those  provided  in the  outstanding
options and warrants.

21. POSSIBLE  VOLATILITY OF SECURITIES PRICES. The market price of the Company's
securities may be highly  volatile,  as has been the case with the securities of
other companies  engaged in high technology  research and  development.  Factors
such as announcements by the Company or its competitors concerning technological
innovations,   new  commercial  products  or  procedures,   proposed  government
regulations  and  developments  or disputes  relating to patents or  proprietary
rights  may have a  significant  impact  on the  market  price of the  Company's
securities.

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                                 USE OF PROCEEDS

   
The Company will not receive any proceeds from the sale of the Security Holders'
Shares  offered hereby.  All proceeds from  the  sale  of the  Security Holders'
Shares will be for the account of the Selling Security Holders described  below.
See "Selling Security Holders."
    

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                                    BUSINESS

GENERAL

ACTV,  Inc.  ("ACTV" or the  "Company")  has developed  proprietary  Programming
Technologies  (the  "Programming   Technology")  that  individualize  television
programming.   ACTV's   Programming   Technology   permits   the   delivery   of
individualized television,  which, in the Company's view, significantly enhances
the  quality  of most  genres  of  television  programming.  ACTV's  Programming
Technology  provides  instant and  seamless  changes in the live or  prerecorded
video picture and/or audio and/or graphics in response to the various selections
supplied by each viewer.  A specially  prepared ACTV program (the "ACTV Program"
or "ACTV Programming") is like a linear TV program, except that it appears to be
individualized  for  each  viewer.  (Linear  programs  are  standard  television
programs  that can be viewed  only as  created  and do not offer the  viewer the
option to make  choices as to the  content  of the  program or to respond to the
contents  of the  program in an  individualized  way.)  There is no limit to the
number of viewers who can interact simultaneously with an ACTV Program.

ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"), wireless cable, broadcast systems and
distance learning networks. It is compatible with one-way analog systems as well
as the newer digital systems that have recently begun to be deployed.

ACTV's strategy is to generate  revenues from the sale of ACTV  Programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.

The  Company  also  believes  that the  Programming  Technology  can enhance the
quality of television  advertising  by enabling the advertiser to customize each
commercial for various audience segments.  It is the Company's objective to seek
advertiser support for its individualized home entertainment networks.

The chief  markets  presently  targeted by the Company for the ACTV  Programming
Technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and Internet applications. The Company seeks
to  exploit  these  markets,  principally  in the U.S.,  through  licensing  the
Programming Technology,  by creating joint venture relationships,  and by direct
sales.

The  Company has eleven  subsidiaries,  which  include a national  entertainment
company,  a national education company,  a  three-dimensional  company,  and six
regional television networks:  ACTV Entertainment,  Inc., a New York corporation
("ACTV Entertainment") incorporated on March 9, 1988, ACTV Interactive,  Inc., a
Delaware corporation  incorporated on July 8, 1992, 3D Virtual, Inc., a Delaware
corporation  incorporated  on July  20,  1995,  The Los  Angeles  Individualized
Television Network, Inc., a Delaware corporation  incorporated on March 7, 1995,
The  San  Francisco   Individualized   Television  Network,   Inc.,  a  Delaware
corporation  incorporated  on December  22,  1995,  The  Chicago  Individualized
Television Network, Inc., a

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Delaware   corporation   incorporated   on  December  22,  1995,  The  New  York
Individualized  Television Network, Inc., a Delaware corporation incorporated on
December  22,  1995,  The Atlanta  Individualized  Television  Network,  Inc., a
Delaware corporation incorporated on December 22, 1995, The Texas Individualized
Television Network, Inc., a Delaware corporation  incorporated on July 31, 1996,
ACTV Holdings,  Inc., a Delaware corporation incorporated on August 8, 1996, and
ACTV  Financing,  Inc., a Delaware  corporation  incorporated on August 8, 1996.
Unless otherwise indicated,  all references in this Prospectus to the Company or
ACTV include ACTV and its eleven subsidiaries.

ACTV was incorporated  under the laws of the State of Delaware on July 24, 1989.
The Company is the  successor,  by merger  effective  November 1, 1989, to ACTV,
Inc.,  a California  corporation,  organized  on July 11,  1983.  The  Company's
executive offices are located at 1270 Avenue of the Americas, New York, New York
10020, telephone number (212) 262-2570.

ENTERTAINMENT

The Company  anticipates  that its  individualized  programming will be launched
through    regional    premium    cable    programming    services    that   are
advertiser-supported,  with monthly subscription prices comparable to other U.S.
premium channels.

In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned operating  subsidiaries,  to operate the
Company's individualized television trial in Southern California and the planned
regional  television  network that would  roll-out to the  potential 4.8 million
sports  subscribers in the region that reaches from Los Angeles to San Diego and
Phoenix, if the trial is successful.

The trial,  which marked the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional  Network"),  commenced in the Los Angeles
area in May 1995.  The  trial  involves  1,000  cable  subscribers  and will run
throughout 1996 and may extend into 1997. The Regional Network enhances existing
programming and offers new individualized content.

   
Programming  for the  Regional  Network is being  provided to ACTV by Fox Sports
West  (formerly  Prime Sports West),  a unit of Fox Sports Net, which is a joint
venture  of  TeleCommunications,  Inc.'s  ("TCI")  Liberty  Media  and the  News
Corporation. Fox Sports West has 4.8 million subscribers in the Southwest region
of the U.S.  Fox Sports West is  providing  the  Company  with access to all its
regional  sports  programming at no cost to the Company.  Similarly,  Cable News
Network, Inc. ("CNN") provides, at no cost to the Company, access to Prime News,
Sports Tonight,  Inside Politics and other selected shows. In addition, The Game
Show Network ("GSN"), a subsidiary of Sony Entertainment, Inc. ("Sony") provides
GSN programming,  Viacom's  Nickelodeon  provides  children's  programming,  and
Rainbow Programming's Much Music USA provides music programming, each at no cost
to the Company in return for consumer  research,  pursuant to agreements entered
into in  November  1995,  May 1996 and  August,  1996,  respectively.  The cable
operator for the Regional Network is TCI of Ventura County.
    

In  all  cases,  the  Company  is  responsible  for  the  incremental   content,
transmission,  delivery and master control costs incurred in connection with the
enhancement of the Fox Sports West, CNN,

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Sony, Nickelodeon and Much Music programming.

The Company entered into the arrangement  with Fox Sports in February 1994, with
respect to the Regional Network. Assuming future commercialization of a regional
network in the footprint of Fox Sports West no later than December 31, 1996, Fox
Sports West would receive an exclusive in its  footprint for sports  programming
and the  companies  will  pursue a business  understanding  of  revenue  sharing
anticipated  to  include  a  license  fee  paid  to Fox  Sports  West  for  each
subscribing household on a monthly basis.

The Company  entered into the agreement  with CNN in August 1995 with respect to
the Regional  Network.  Upon  commercialization,  CNN and ACTV will  negotiate a
royalty  agreement  and/or  advertising  split  for use of CNN  programming.  In
addition,  CNN shall receive protection until December 31, 1997 to become ACTV's
exclusive  provider of national and  international  news. CNN will also be given
the opportunity to be an equity investor in any new regional networks created by
ACTV.

Regional Network viewers, in addition to sports, news, game shows and children's
programming, are able to individualize education programs produced by ACTV.

The Company plans, assuming a successful test phase, to direct initial marketing
of the  Regional  Network  toward  the  cable  operators  in Fox  Sports  West's
footprint that are buying digital  set-top boxes.  In addition,  expansion could
follow in other Fox Sports Net  regional  markets.  The Company has  established
five new  wholly-owned  subsidiaries  that would  serve as  additional  regional
individualized  networks covering the San Francisco,  Chicago, New York, Atlanta
and Texas  regions in the event that the  Company  decides to expand and provide
the services  provided by the Regional  Network in other regions across the U.S.
To date, the five new wholly-owned subsidiaries have not engaged in any business
activities,  nor does the Company  have any present  intention  to launch  their
activities.  The Regional Network,  and any expansion plans related thereto,  is
part  of the  Company's  plan  to  develop  the  entertainment  division  of its
business,  which to date,  does not generate any revenue for the Company.  There
can be no  assurance  that the results  predicted  with  respect to the Regional
Network will be realized, or if realized, will generate significant revenues for
the Company.

ACTV  first   introduced  its   individualized   programming   applications  for
entertainment  outside the United  States  through a 1987 license with Le Groupe
Videotron, Ltee. ("LGV"), the second largest Canadian cable/broadcast television
company.  The license was  modified in June 1993.  See  "Reorganization  of ACTV
Entertainment LGV Agreements."

EDUCATION

ACTV's principal  strategy in education is to become the leading  individualized
programming  technology in the developing field of distance  learning,  in which
ACTV Programming, both live and pre-recorded,  can be transmitted simultaneously
to multiple sites in a satellite, fiber or microwave network.

ACTV  is  currently  developing  new  two-way  analog  and  digital  programming
technologies for

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distance learning.  This is a  point-to-multipoint  interactive broadcast system
that can  deliver  prerecorded  interactive  lessons  or  integrate  interactive
segments into live distance learning lessons.  By using a simple remote control,
the  student  is able to  alter  program  content  to suit  specific  needs  and
interests.  Students receive individualized responses to their input, and at the
end of the lesson,  the classroom teacher receives a printout of the performance
of each class member.

ACTV's new distance learning system is being  commercially  introduced,  with an
installation  in Georgia,  that the Company  believes will  represent one of the
industry's  most  advanced  distance  learning  projects.  ACTV and the State of
Georgia have entered into an agreement  through which ACTV's  distance  learning
system and software will be integrated into the Georgia  Statewide  Academic and
Medical System ("GSAMS"), an existing fully interactive service providing audio,
video and data to classrooms.

In  addition,  127  individualized  television  titles  have been  produced  and
introduced  into the  kindergarten  to 12th grade market.  The programs focus on
reading,  math, and vocational  education.  To date,  programs have been sold to
approximately  300  different  schools  across  the  U.S.,  along  with  an ACTV
classroom  system -- a terminal with compatible ACTV  Programming  functionality
that  currently  permits up to 24 students in a classroom to view single channel
ACTV Programs  simultaneously.  Education products are marketed through a direct
and distributor sales force.

Individualized  programming is produced jointly through license  agreements with
educational publishers,  including Turner Educational Services, Inc. ("Turner"),
Phoenix, Bergwall, AIT, AIMS, Hasty Pudding and TakeOff.

In 1995,  the Company  also signed a distance  learning  agreement  with General
Instrument  Corporation  ("GI").  ACTV's  Programming  Technology  for  distance
learning  will be integrated  with GI's  DigiCipher(R)  system.  The new digital
system will be called "DigiCipher/ACTV  Distance Learning System" and will allow
programming  networks to develop  individualized  programming  and distribute it
digitally to their customers.

The  Company  markets its  products  through its wholly  owned  subsidiary  ACTV
Interactive,  Inc., which was formed in 1992. Originally a joint venture general
partnership  with the  Washington  Post  Company  (the  "Post  Company")  , ACTV
Interactive became a wholly owned subsidiary of the Company in March 1994.

SITE-BASED ENTERTAINMENT AND INTERNET APPLICATIONS

In  January  1995,  the  Company  granted  an  exclusive  license  to  Greenwich
Entertainment  Group  ("The  Greenwich  Group")  for the use of its  Programming
Technology in the theater  environment,  specifically in shopping malls, museums
and entertainment  centers.  In April  1996, the Company invested  approximately
$250,000 in the Greenwich Group.

The  Company  will  receive  an 8% to 10%  royalty  of annual  ticket  sales per
theater,  dependent  upon each  theater's  volume.  The Company  will  receive a
minimum  royalty of $200,000  in 1996,  $500,000  in 1997,  $1,000,000  in 1998,
$1,250,000 in 1999 and $1,500,000 in the year

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2000 and  thereafter.  If the minimum is not paid,  the Company has the right to
cancel its license as to future  theaters or to require the  Greenwich  Group to
issue ACTV such number of The  Greenwich  Group  shares of common stock equal to
the unpaid portion of the royalty  payment  divided by the most recent price per
share paid for a share of such common stock.

The first  theater  opened in the Mall of America in  Minneapolis,  Minnesota on
November 18, 1995.  Recently,  the  Greenwich  Group  reached an agreement  with
United Artists  Theatre Circuit ("UA") to build one to five theaters within UA's
entertainment  complexes. The first theater will be built in the Meadows Mall in
Denver,  Colorado.  The Greenwich Group will need to raise additional capital in
order to complete this project.

In July 1995, the Company established a new wholly-owned subsidiary, 3D Virtual,
Inc., to explore the commercial  possibilities of integrating  three-dimensional
("3D") technology and the Company's Programming Technology, using new technology
for which a patent is  currently  pending.  Initial  business  activity  for the
development of a prototype will be completed by the end of 1996.

In December  1995,  the Company  entered  into a joint  venture  agreement  with
EarthWeb,  Inc., a developer of internet  technologies and a pioneer in JAVA(TM)
language applications, to develop new joint internet software applications.  The
first program being  developed,  HyperTV,  will enable  television  producers to
launch  web pages that  directly  correspond  to their  video  content  during a
broadcast.

ACTV PROGRAMMING TECHNOLOGY

The ACTV  Programming  Technology  provides  instant and seamless changes in the
live or prerecorded  video picture and/or audio and/or graphics based on various
selections made by viewers.  The program appears to be a standard TV program, as
if it were individualized for each viewer.  Viewer selections are made through a
four button remote control, thereby limiting the viewer's number of choices when
inputting each response to four answers previously  anticipated by the program's
creators.

ACTV's process of creating individualized television programming involves viewer
selection from a multiple number of frame-synchronized  video, graphics,  and/or
audio  signals  delivered at one time.  The viewer sees and/or hears only one of
the signals at a given moment; the other signals are transparent. Using a remote
control,  the viewer  interacts  with the  television  by making  selections  or
decisions  called for by the  specially  prepared  programming.  In  response to
viewer's  inputs,  the ACTV  Programming  Technology  automatically  switches at
pre-determined  intervals  among various  segments of the multiple  signals.  In
one-way  analog  or  digital  transmission,  this  switching  will  occur in the
viewer's cable box, while with two way transmission,  it may occur at the source
of the  transmission.  The viewer  cannot  detect when such a switch takes place
because it occurs instantly and with frame accuracy.

The results appear seamless and  uninterrupted -- for the viewer the programming
is  completely  individualized.  Although  an  individualized  program  and  its
associated  branches are taped in a normal  linear  fashion,  the program,  when
shown, has thousands of possible  permutations  and  combinations  available for
each viewer to experience. The particular version seen is based on

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each viewer's  individually selected preferences and inputs. An unlimited number
of independent viewers can interact with an ACTV Program simultaneously.

The set-top's central processing unit ("CPU") receives digital  information from
codes embedded into the video program  material.  It thus maintains  "memory" on
the  progress of the viewer and provides  automatic  branching.  At  appropriate
times  during the  program,  the CPU will make  branch  switches  automatically,
accumulate  data,  recall  information,   create  graphics  and/or  implement  a
pre-programmed set of instructions.

In single channel analog (6MHz of band-width)  applications,  ACTV's Programming
Technology can individualize  audio and/or graphics,  based on multiple signals.
When  additional  analog  channels of  band-width  are  available,  video can be
individualized  as well. In digital systems  multiple video,  audio and graphics
can be individualized in 6MHz of band-width.

To develop individualized  programming the Company generally seeks to form joint
ventures or licensing agreements with producers of standard linear shows or with
networks that have rights to such shows.  ACTV  Programming  can be created in a
number  of ways:  enhancing  existing  programs  that have  been  produced  in a
standard  linear format,  adding  "piggy-back"  branch  alternatives  during the
shooting of ongoing shows, or creating  entirely  original  productions that are
solely for ACTV's purposes.

The cost of ACTV  original  productions  has been on average  approximately  20%
higher than a linear version of the same program of comparative length. However,
production costs are  significantly  lower than regular linear  television shows
when existing material can be enhanced,  or when productions are "piggy-backed."
Production  costs  vary  significantly   based  upon  the  nature  and  type  of
programming to be produced.  An advantage of  individualized  programming is its
higher   repeatability,   as  compared  to   standard   programming,   since  an
individualized  program's  cost  can be  amortized  over  a  greater  number  of
showings.

The types of  entertainment  programs  that the Company  plans to emphasize  are
sports, news, education,  game shows, children's programs and music. The Company
envisions  that  its  in-home  services  will  be  supported  by  individualized
advertising. The programming focus for education is reading, math and vocational
education. Examples of ACTV Programming are:

1) Sports.  Sporting events in the ACTV individualized  format allow each viewer
in essence to become the  director of the program by selecting  close-ups,  wide
angle shots, replays, statistics, player interviews and other features as may be
provided.  ACTV's  Programming  Technology  also allows the viewer to respond to
questions posed throughout the game. The system's memory records these responses
and  winners  may be  offered  promotional  premiums,  such as tickets to future
games.

2) News.  In the first  segment of a news  program,  viewers can choose  between
in-depth  follow-ups  of headline  stories.  Later in the  program,  viewers can
choose  segments on  different  categories  of news  (international,  financial,
entertainment, politics, etc.).

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3)  Children's  Programs.  ACTV's  Programming  Technology  allows  children  to
participate in television programs by answering questions from the characters on
screen,  giving the characters  advice -- even changing the plot of the program.
In addition to this dialogue children can have with the characters, children can
also be asked to predict the outcome of events, or as with sports,  see an event
from different angles.

4) Music.  Viewers are able to select a particular music video they want to see,
or the order they want to see them. Viewers may also choose to see the lyrics of
a music video,  or access other  information  about the musicians.  In addition,
with live or  prerecorded  concert  performances,  viewers can select from up to
four camera angles in a manner similar to live sports broadcasting.

5) Game Shows. The Programming  Technology  allows game show viewers to actively
participate in the game.  They can decide which celebrity team to play on, enter
their  answers  and  receive  individualized  responses  to their  choices.  The
system's  memory  ability keeps the viewers  informed of their  performance  and
provides final results at the conclusion of the show. This provides  advertisers
and sponsors with the opportunity to offer promotional  premiums to viewers with
the best scores.

6) Advertising.  ACTV's  Programming  Technology offers  television  advertisers
unique  opportunities  to target  their  message.  Commercials  can be  targeted
demographically:  men, women,  boys and girls can all see different  commercials
during the same  commercial  break.  By asking the viewer basic questions at the
beginning  of the  program,  the ACTV  Programming  Technology  can recall  this
information during a commercial break and, based upon such information, send the
viewer the appropriate advertisement.  A second advantage for advertisers is the
concept of individualized commercials. For example, before a commercial break in
a sporting  event,  viewers  are asked which type of car they would like to hear
about:   sedan,  truck,  sport  utility  or  luxury  sedan.  ACTV's  Programming
Technology  records this choice,  then sends the appropriate  commercial to each
viewer.  This same choice can be recalled at a later commercial break to provide
additional information.

7) Live Distance Learning. Distance learning ("DL") networks typically involve a
teacher  broadcasting  a lesson to dozens or even  hundreds of remote  classroom
sites.  ACTV's  Programming  Technology  for DL allows  the DL teacher to create
questions or offer choices relating to the lesson and pre-record  individualized
responses.  At selected  points in the lesson,  the DL teacher can  initiate the
questions  and  interactions,  with each  student  across the network  receiving
individualized responses. In addition, the ACTV Programming Technology gives the
teacher immediate feedback on the students'  responses,  allowing the teacher to
pace the lesson  accordingly.  The  system's  memory  component  can recall each
student's  performance  throughout  the entire  semester,  giving the  teacher a
detailed accounting of their progress.

8) Educational  Programming.  Younger classroom students learn basic reading and
math  skills,  and  older  students  learn  vocational  and  career  skills,  in
pre-recorded  individualized  television  programs  using  the ACTV  Programming
Technology.  Just as in the  case  of the DL  programming,  as the  pre-recorded
television program progresses  a teacher appears on screen and asks the students
questions about the material presented.  Students respond to the questions, then
receive  individualized  feedback  based  on  their  answers.  At the end of the
lesson, the

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classroom  teacher receives a report detailing the results of the performance of
the entire class, as well as the performance of each individual student.

RESEARCH AND DEVELOPMENT

The Company is engaged in a field  characterized  by extensive  research efforts
and rapid, significant  technological change. During 1993, the Company began its
current research and development projects, relating primarily to the development
of a new  analog/digital  two-way  distance  learning  system.  There  can be no
assurance that research or development by others will not render the Programming
Technology  obsolete  or that the  research  and  development  performed  by the
Company and/or its licensees and joint venture partners will continue or will be
successful.  The Company entered into a collaborative  agreement in August, 1995
with  The  David  Sarnoff   Research  Center   ("Sarnoff")  to  investigate  and
potentially  develop  digital   applications  of  the  Programming   Technology.
Currently,  the Company,  Sarnoff, and General Instrument Corporation ("GI") are
working  together to  incorporate  ACTV's  programming  technology  into GIs new
MPEG-2 digital terminal.

The Company  expended  approximately  $500,000 in the six months  ended June 30,
1996  related  to these  research  and  development  projects  and may  spend an
additional $500,000 during the remainder of 1996.

GOVERNMENT REGULATION

The  Company  believes,  on the basis of its review of current  legislation  and
regulations that neither its present nor any proposed commercial  implementation
of the ACTV Programming Technology on distance learning networks, closed circuit
television systems,  cable or DBS will require governmental license or approval.
Certain broadcast  applications may require governmental  approval. No assurance
can be given that  applicable  laws will not change.  In the event such approval
were to be required, there can be no assurance that the Company would be able to
obtain such approval or the licenses required for the further  implementation of
the ACTV Programming Technology.

MARKETING AND PROGRAM PRODUCTION

The primary markets targeted by the Company for the ACTV Programming  Technology
are in-home  entertainment,  education (with an emphasis on distance  learning),
and  site-based  entertainment.  The  Company  seeks to  exploit  these  markets
principally  in the  U.S.  through  licensing  the  Programming  Technology,  by
creating  joint  venture  relationships,  and by  direct  sales.  To  date,  the
Company's capital  requirements to develop the Programming  Technology,  produce
ACTV Programming,  develop marketing approaches and strategic alliances,  and to
cover  costs of  sales  and  general  and  administrative  expenses,  have  been
significant,  resulting  in an  accumulated  deficit  as of  June  30,  1996  of
approximately $34.4 million.

The Company will  continue to implement a marketing  program  consisting  of the
employment  of  sales  and  marketing  personnel,  contracting  with  sales  and
marketing  consultants,  and the use of promotional  efforts,  including product
demonstrations  and  participation in trade shows and  conferences.  The Company
currently has two entertainment marketing executives, six

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educational sales people and eight educational distributors.

In entertainment, the Company has licensed the Programming Technology to LGV and
The  Greenwich  Group and  continues to seek other  licensees  and joint venture
partners both in and outside the United  States.  Since 1993,  ACTV has not been
active with LGV in Canada and Europe and no longer  receives any royalty  income
from the  license.  The Company is and will  continue to be  dependent  upon the
ability of licensees and joint venture  partners to offer  products and services
that are  commercially  viable,  and to  actively  promote  and  distribute  the
Programming Technology.

The  Greenwich  Group has licensed  the  Programming  Technology  for use in the
theater environment, principally in shopping malls. The first children's theater
opened in the Mall of America in Minneapolis,  Minnesota,  on November 18, 1995,
and the second is in the process of being  built in the Meadows  Mall in Denver,
Colorado.

In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned operating  subsidiaries,  to operate the
Company's individualized television trial in Southern California and the planned
regional  television  network that would  roll-out to the  potential 4.8 million
sports  subscribers in the region that reaches from Los Angeles to San Diego and
Phoenix, if the trial is successful.

The trial,  which marked the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional  Network"),  commenced in the Los Angeles
area in May 1995.  The  trial  involves  1,000  cable  subscribers  and will run
throughout  1996 and may extend into 1997.  The Regional  Network both  enhances
existing programming and offers new individualized content.

Programming  for the  Regional  Network is being  provided to ACTV by Fox Sports
West, a unit of Fox Sports Net, CNN, GSN, Nickelodeon and Rainbow  Programming's
Much Music USA. Fox Sports West has approximately 4.8 million subscribers in the
Southwest  region of the U.S. The cable operator is TCI of Ventura  County.  See
"BUSINESS - Entertainment."

The Company has established five new wholly-owned subsidiaries which would serve
as  additional  regional  individualized  networks  covering the San  Francisco,
Chicago,  New York,  Atlanta  and Texas  regions in the event  that the  Company
decides to expand and provide the services  provided by the Regional  Network in
other regions  across the U.S. To date, the five new  wholly-owned  subsidiaries
have not  engaged in any  business  activities,  nor does the  Company  have any
present intention to launch their activities. There can be no assurance that the
results  predicted with respect to the Regional Network will be realized,  or if
realized, will generate significant revenues for the Company.

The Company, its licensees or joint venture partners must produce and/or provide
individualized  programming for the Company to continue commercial entertainment
operations in the U.S. For the most part,  the Company,  its licensees and joint
venture  partners  are  dependent  upon third  parties as sources for the linear
programming that is to be enhanced into ACTV Programming.  For the entertainment
market,  all  programming to date has been produced either through LGV or by the
Company itself.

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With respect to the  education  market,  the Company has executed  non-exclusive
agreements with seven entities to obtain linear  programming that it can enhance
to create ACTV Programs.  Linear programs are standard  television programs that
can be viewed  only as  created  and do not offer the  viewer the option to make
choices  as to the  content of the  program  or to respond to the  program in an
individualized way.

The Company has entered into agreements with Turner Educational Services,  Inc.,
Phoenix  Learning Group,  Bergwall  Productions,  Inc., The Hasty Pudding Puppet
Co., AIMS Media,  Agency for Instructional  Technology ("AIT") and Takeoff/Video
Educational Excellence. Each of these agreements gives ACTV worldwide, perpetual
marketing  rights (except for the AIT  agreement,  which limits the rights to 15
years) to the  programming  produced.  The  companies  are to receive  quarterly
royalties, based on the number of units of ACTV Programs sold.

There can be no  assurance  that the  Company  will be  successful  in  reaching
agreements  with  licensees  and  joint  venture  partners,  that the  Company's
strategy of marketing the Programming Technology through its licensees and joint
venture partners will be successful,  or that the methods that its licensees and
joint  venture  partners  choose to market the  Programming  Technology  will be
successful.  Further, the Company may be adversely affected by the financial and
business  considerations  of its licensees and joint  venture  partners.  Future
joint  venture and license  agreements  may provide that the licensees and joint
venture  partners  will  receive  equity  interest  in the  Company  and/or  its
subsidiaries.

SET-TOP CONVERTERS, TERMINALS, AND OTHER INTERACTIVE DEVICES

The Company does not intend to manufacture set-top converters,  terminals, video
servers, or other interactive devices.

In  the  entertainment  market,  ACTV  signed,  on  June  8,  1993,  a  20-year,
non-exclusive,   royalty-free  manufacturing  license  with  LGV.  The  Videoway
terminal manufactured through LGV is an analog ACTV-compatible set-top converter
available to potential distributors of ACTV Programming. In April 1996, ACTV and
General  Instrument  Corporation  ("GI")  signed a  non-exclusive  manufacturing
agreement for GI's MPEG-2 digital terminal.  The digital terminals are scheduled
for  delivery in mid-1997.  The Company  intends to grant  licensees  similar to
those  granted to LGV and GI to other  manufacturers  that are  selected  by the
future distributors of ACTV Programming.

ACTV's  Programming  Technology  can work with different  modes of  transmission
(cable,  DBS and broadcast),  and is compatible with commonly available one-way,
analog  systems.  In addition,  it is compatible  with the newer digital systems
that are just starting to be deployed.  Therefore, there are many ways to design
a distribution  system that is compatible with ACTV  Programming  functionality.
The  Company  believes  that the  incremental  cost of adding  ACTV  Programming
functionality will not be significant in digital systems.

There can be no assurance  that the Company  will be  successful  in  developing
additional manufacturing licenses.

In the education market,  the Company entered into an arrangement in March 1995,
with General

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Instrument  Corporation ("GI") pursuant to which ACTV's  Programming  Technology
for distance  learning  will be  integrated  with GI's  DigiCipher  system.  The
DigiCipher  is a digital  decoder used by many distance  learning  networks that
distribute  their  television  signal  digitally  and require that the signal be
decoded  at  their  downlink  sites.  The new  digital  system  will  be  called
"DigiCipher/ACTV  Distance Learning System," and will allow programming networks
to develop  individualized  programming  and  distribute  it  digitally to their
customers. Under the arrangement, the companies will cooperate technically, each
paying its own costs,  and GI would  receive  any  revenues  generated  from the
DigiCipher  decoder while the Company would receive any revenues  generated from
the distance learning unit. At present,  the Company and GI's concerted research
and technical  work toward the  development  of the new digital system is in its
initial stage and will take most of the remainder of 1996 to complete. There can
be no assurance that the new digital system will be developed,  or if developed,
that it will generate significant revenues for the Company.

The Company  executed a non-exclusive  agreement in June 1992 with KDI Precision
Products,  Inc. ("KDI") to manufacture  ACTV's  classroom and distance  learning
systems, with compatible ACTV Programming  functionality.  KDI sells the systems
to ACTV at prices and in accordance  with a delivery  schedule  agreed upon from
time to  time.  KDI  also is a  distributor  of  components  such as  television
monitors, VCRs, remote controls,  printers and cabinets used in conjunction with
the  systems.  The  agreement  is subject to  automatic  renewal for  additional
one-year terms unless terminated by either party on six-months' written notice.

KDI is currently the only  manufacturer  of the classroom and distance  learning
systems.  The Company believes that KDI can produce  sufficient  systems to meet
the anticipated  needs of ACTV in the education  marketplace.  In the event that
KDI were  unable to supply  the  systems,  there  can be no  assurance  that the
Company  could  produce  sufficient  systems or obtain  sufficient  systems from
another  manufacturer  at an acceptable  price.  The inability of ACTV to obtain
systems would have a material adverse affect on the business of the Company.

CONSOLIDATION OF EDUCATIONAL PARTNERSHIP INTO ACTV

On July 14, 1992, ACTV  Interactive,  Inc. entered into a partnership  agreement
with  Post-Newsweek  Education,  Inc.,  a  wholly-owned  subsidiary  of the Post
Company,  pursuant to which ACTV  Interactive  was formed as a Delaware  general
partnership,  for the purpose of selling products and services incorporating the
ACTV Programming Technology to the education market. The Post Company received a
51%  interest  in ACTV  Interactive;  ACTV  Interactive,  Inc.,  a  wholly-owned
subsidiary of the Company, received a 49% interest in ACTV Interactive.

In connection with the formation of the partnership,  the Company entered into a
license agreement (the "License  Agreement") with ACTV Interactive.  Pursuant to
the License Agreement, ACTV Interactive was given licenses to exploit certain of
the Company's patents and related technology (collectively the "Patents") in the
creation and  distribution  of educational  programming.  The License  Agreement
provided that the Company receive five percent (5%) of all revenues generated by
ACTV Interactive.

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing and

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a $2 million  promissory  note.  The note was paid in full in October 1995.  The
consideration  paid by the Company for the Post  Company's  full 51% interest in
ACTV  Interactive  was determined  after  arms-length  negotiations  between the
parties.  The  Company  and  the  Post  Company  agreed  to the  amount  of such
consideration without receiving a valuation from a disinterested third party.

REORGANIZATION OF ACTV ENTERTAINMENT AND THE LGV AGREEMENTS

In March 1988, the Company  formed ACTV  Entertainment  as an equal  stockholder
with a subsidiary of LGV,  Videotron  Technologies  Ltd. The Company  granted to
ACTV  Entertainment  the  exclusive  right  to  use  the  Company's  Programming
Technology in the United States DBS, cable and broadcast television markets.

On June 8, 1993, LGV withdrew from its ownership in ACTV Entertainment,  and the
Company became the sole shareholder of ACTV Entertainment  under the terms of an
agreement with the subsidiary of LGV,  thereby  settling all  outstanding  legal
disputes between the companies.

While ACTV  gained  full  ownership  and  control of ACTV  Entertainment  in the
settlement, it did agree to give up the royalty income it was receiving from its
Videoway  terminal  license  with LGV for Canada and Europe  ($3.00 per user per
year).  Simultaneously  with  the  June 8,  1993  change  in  ownership  of ACTV
Entertainment, the 1987 LGV exclusive foreign license for Canada, Europe and the
Soviet  Union was  renegotiated.  The new license  provides  LGV with a 20-year,
non-exclusive,  royalty-free  license to manufacture its Videoway  terminal with
compatible ACTV Programming functionality. Videoway is an analog cable converter
box  capable of  providing a variety of advanced  services,  including  standard
cable tuning and decoding capabilities, access to videotext,  closed-captioning,
data banks,  video games,  software  downloading and electronic mail. LGV is not
currently  producing  ACTV  Programming  in  Montreal  and is in the  process of
selling its London, England cable systems.

The modified  license also allows LGV to produce ACTV  Programming  itself for a
certain number of potential Videoway  subscribers in Canada (1,300,000),  Europe
(500,000),  and the  United  States  (500,000).  The  license  is subject to the
condition  that neither LGV nor its  sub-licensees  receive any royalty or other
fees  with  respect  to  ACTV  Programming,  except  for  promotion  and  direct
production  expenses paid by LGV. Any royalties  from third parties will be paid
exclusively to ACTV.

The Company and LGV entered into their original  agreement during the infancy of
the  development  of interactive  television.  LGV had developed its Videoway TV
set-top  converter,  which,  among  other  things,  enabled  it to  provide  its
subscribers with interactive capabilities.  The arrangement provided the Company
with an outlet for its ACTV  Programming  while  providing LGV with  interactive
product for its Videoway converter. As both companies developed,  however, their
missions  began to diverge:  LGV wanted to market its Videoway  converter in the
United  States,  and  was  less  interested  in the  actual  production  of ACTV
Programming,  while the Company was  interested  in  expanding  its  programming
capacity  and in making  its ACTV  Programming  available  for use with  set-top
converters manufactured and distributed by others.

                                       25

<PAGE>
 
<PAGE>

The  restructuring of the relationship  with LGV enabled both companies to focus
on their respective goals, in that LGV now has the non-exclusive right to market
the Videoway converter in the United States, and the Company has control of ACTV
Programming  development.  See "Reorganization of ACTV Entertainment and the LGV
Agreements."

PATENTS, APPLICATIONS, AND PROPRIETARY TECHNOLOGY

The Company has sought to protect the  proprietary  features of the  Programming
Technology it employs through patents,  copyrights,  confidentiality agreements,
and trade  secrets  both in the United  States and  overseas.  As of the present
time, the United States Patent and Trademark  Office has issued eleven  patents,
with six additional  patents  pending,  three of which name Dr. Michael Freeman,
the Company's Advanced Product Development  Liaison, as an inventor thereof, and
two of which name Dr. Freeman and Gregory Harper, former President -- Technology
Consulting Group, and one of which named Richard Bennett,  who is not affiliated
with the Company, as inventors thereof.  The patents,  which deal with different
aspects of the ACTV Programming Technology, expire at various dates from 1998 to
2013.

Corresponding  patents for some of the above U.S.  patents  have been granted or
are pending in Canada,  Japan,  Australia and the European Patent Office. When a
patent  is  granted  by the  European  Patent  Office,  and upon the  filing  of
appropriate  translations,  protection  will  be  available  in  the  designated
European  countries.  The Company  believes  such  patents will  strengthen  its
competitive position in the aforementioned countries.

Dr. Freeman,  Mr. Harper and Mr. Bennett have assigned to the Company all right,
title,  and  interest  in and to the above U.S.  patents  and any  corresponding
foreign  patents or  applications  based thereon.  In addition,  Dr. Freeman has
agreed  to assign  to the  Company  the  rights  and title in and to all  future
patents and applications,  and any corresponding  foreign patents or application
relating to the ACTV Programming Technology.

There can be no assurance that the patents held by the Company are  enforceable,
particularly in view of the high cost of patent litigation, nor can there be any
assurance that the Company will derive any competitive advantages therefrom.  To
the extent that patents are not issued for any other  products  developed by the
Company,  the  Company  would be subject to more  competition.  The  issuance of
patents may be insufficient to prevent competitors from essentially  duplicating
the Company's  products by designing around the patented  aspects.  In addition,
there can be no  assurance  that the  Company's  products  will not  infringe on
patents owned by others,  licenses to which may not be available to the Company,
nor that competitors will not develop  functionally similar products outside the
protection of any patents the Company has or may obtain.

The Company requires each of its employees,  consultants and advisors to execute
a  confidentiality  and  assignment of  proprietary  rights  agreement  upon the
commencement of employment or a consulting  relationship with the Company. These
arrangements generally provide that all inventions, ideas, and improvements made
or conceived  by the  individual  arising out of the  employment  or  consulting
relationship  shall be the exclusive  property of the Company.  This information
shall be kept confidential and not disclosed to third parties, except by consent
of the Company or in other specified  circumstances.  There can be no assurance,
however, that

                                       26

<PAGE>
 
<PAGE>

these agreements will provide effective protection for the Company's proprietary
information in the event of unauthorized use or disclosure of such information.

COMPETITION

The  development  of  new  television   applications   and  services  is  highly
competitive. The Company competes within the television industry with many other
applications  that  are  considered  interactive.  Moreover,  the  Company  also
competes with other forms of entertainment and educational programming,  many of
which are much more established,  including standard television  programming and
the growing CD-ROM market.  Among the Company's  competitors in both the area of
interactive  television  and in other  media are  companies  that  have  greater
financial, technical and marketing resources than the Company.

At the present  time,  there are a number of  different  interactive  television
applications  that have been  developed or are under  development by others that
might be considered to be competitive with the Company's Programming Technology.
These  other  interactive  applications  in  general  are  delivered  via  cable
television,  or through  play-along devices that are attached to the television.
To the best of the Company's knowledge, none of the point to multi-point systems
based on these  technologies  allows  the  viewer to affect  what is seen on the
television  in  the  same  manner  or to the  extent  of  the  ACTV  Programming
Technology.

The new television  applications can be classified into six primary  categories:
(1) information  and channel guide services,  (2)  transactional  services,  (3)
quantity/video-on-demand,  (4) separate device  play-along,  (5) video games and
(6) individualized TV.

ACTV fits in the  individualized  TV category.  Only  individualized  television
allows every  television  viewer to interact  personally  with and change the TV
program itself. Within the limits of the programmed choices, each sports fan can
watch the action the way he or she chooses,  and each child receives  individual
instructions based on his or her own response to the on-screen teacher.

ACTV's process of creating individualized television programming involves viewer
selection from a multiple number of frame-synchronized  video, graphics,  and/or
audio  signals  delivered at one time.  The viewer sees and/or hears only one of
the signals at a given moment; the other signals are transparent. Using a remote
control,  the viewer  interacts  with the  television  by making  selections  or
decisions called for by the specially-prepared  programming. Based on a viewer's
inputs,  the  ACTV  Programming  Technology,   which  uses  the  set-top's  CPU,
automatically switches at pre-determined intervals among various segments of the
multiple  signals.  The viewer  cannot  detect  when such a switch  takes  place
because it occurs instantly and with frame accuracy.

The results appear seamless and  uninterrupted -- for the viewer the programming
is  completely  individualized.  Although  an  individualized  program  and  its
associated  branches are taped in a normal  linear  fashion,  the program,  when
shown, has thousands of possible segment combinations  available for each viewer
to experience. The particular version one sees is based on individually selected
preferences and inputs. An unlimited number of independent  viewers can interact
with an ACTV Program simultaneously. See "ACTV Programming Technology."

                                       27

<PAGE>
 
<PAGE>

A summary of each of the other new applications follows:

1) Information and Channel Guide Services This form of interactivity enables the
television to serve as a tool for information  accessibility and retrieval.  The
most immediate application is for channel guide services, which allow viewers to
easily  determine  the  locations of programs in an expanded  channel  universe.
Information   services  include  access  to  large  external  text  and  graphic
information databases.

2)  Transactional  Services This  application  allows the  television  viewer to
purchase  merchandise  displayed  on-screen  by  pressing a button on his or her
remote control.  Transactional  services could be in the form of a home shopping
program or an addendum to a commercial.  Through their television sets,  viewers
may receive video, still pictures, text or audio about the selected products.

3)  Quantity/Video  on Demand  Cable and DBS systems  that  incorporate  digital
television delivery will be able to offer substantially more channels than their
analog  predecessors.  Programs  transmitted  digitally can be randomly accessed
through  menu  selection  items.  Extensive  pay-per-view  movies  could be made
available,  popular shows might be aired at many different  starting times,  and
the viewer could purchase,  on an a la carte basis,  television  shows following
their initial air date on broadcast or cable TV.

4) Separate Device Play-Along This application allows viewers to play along with
television  programs  such as game shows or  sporting  events.  The viewer has a
separate  controller that receives  information about the show in progress   and
either displays it on the controller  itself,  or overlays  television  pictures
with text and/or  graphics.  Players can compete with the on-screen  contestants
for prizes.  Although the TV  programming  itself is unchanged,  game players at
home see their results displayed on the play-along device's screen.

5) Video  Games  Interactive  television  services  will allow a user to call up
video  games   through  the cable TV box.  Historically,  video  games have been
delivered on cartridges  inserted into  special-purpose  terminals attached to a
television set.

Since the Company's  business  strategy  depends in large part on its ability to
attract joint venture partners and/or licensees, the Programming Technology must
be more  appealing to potential  joint venture  partners or licensees than other
technologies that currently exist, are now under development or may be developed
in the future.

EMPLOYEES

At June 30,  1996,  the Company  employed 28  full-time  employees.  The Company
believes that its relationships with its employees are generally satisfactory.

PROPERTY

The Company and its subsidiaries  maintain their principal and executive offices
at Rockefeller  Center,  1270 Avenue of the Americas,  New York, New York, where
they lease  approximately  6,300 square feet at a rent of approximately  $17,400
per month pursuant to a lease that expires in

                                       28

<PAGE>
 
<PAGE>

January 2001. The lease may be terminated by the Company  beginning in May  1999
by paying an early  termination  fee to the landlord.  the Company  maintains an
engineering  staff and an editing studio at 1600  Broadway,  New York, New York,
where it leases  approximately  2,500 square feet at a rent of $3,450 per month,
pursuant to a lease that expires in December 1999. The lease agreement  provides
for  cancellation  by  either  party  with no  penalty  at the end of  1996.  In
addition,  the Company  maintains  offices at 9454 Wilshire  Boulevard,  Beverly
Hills, California,  which are leased on a month-to-month basis for approximately
$1,350 per month by The Los Angeles Individualized  Television Network, Inc. The
Company believes its current facilities are suitable and adequate, and that they
provide the productive  capacity necessary for the performance of the operations
of the  Company.  None of the  Company's  properties  is leased from  affiliated
persons.

LEGAL PROCEEDINGS

In March 1988, LGV and the Company formed ACTV Entertainment, in which they were
to be equal  stockholders,  each owning 50 shares of Common  Stock.  The parties
also  entered  into a license  agreement  regarding  the use of the  Programming
Technology by LGV in Canada,  Europe and the Soviet Union.  LGV had pledged 28.5
of its shares to secure  two  $4,000,000  payments  it was to have made upon the
occurrence of certain  conditions.  The parties had a dispute as to whether such
conditions had been met, the payments were not made, and ACTV  foreclosed on the
28.5 shares.  An  arbitration  was commenced and  subsequently  stayed,  pending
settlement discussions between the parties. On June 8, 1993, the parties reached
a  settlement  pursuant  to  which  ACTV  became  the sole  stockholder  of ACTV
Entertainment and the license  agreement  between the parties was modified.  See
"-- Reorganization of ACTV Entertainment and the LGV Agreements."

In August,  1993, a lawsuit was commenced  against the Company by Nolan Bushnell
in the United  States  District  Court for the  Southern  District  of New York,
seeking  damages in the amount of  $290,872,  plus  interest on such amount from
April 1986,  arising out of an alleged  payment by plaintiff of a guaranty of an
equipment  lease of the  Company.  On April 25, 1994 the Company  entered into a
Settlement  Agreement  with Nolan  Bushnell  and Catalyst  Technologies,  a sole
proprietorship  owned  by Mr.  Bushnell,  pursuant  to  which  (a)  the  lawsuit
commenced by Mr.  Bushnell in connection with his guaranty of an equipment lease
($290,872)  was  withdrawn,  and  (b) Mr.  Bushnell  and  Catalyst  Technologies
relinquished  any and all right to receive  payments  from the  Company out of a
repayment  pool  established  pursuant  to the  terms of a 1985  agreement.  The
obligations to Mr. Bushnell and Catalyst under the 1985 agreement were reflected
on the  Company's  books,  as of December  31, 1993 at  $121,333,  plus  accrued
interest thereon.

Pursuant to the terms of the Settlement Agreement,  the Company paid $100,000 to
Mr. Bushnell and issued a promissory  note in the principal  amount of $190,000,
payable $100,000 on June 30, 1995 and $90,000 on June 30, 1996. Of the aggregate
settlement  amount,  $255,000  was  paid by the  Company  in  settlement  of Mr.
Bushnell's  claims in the  lawsuit  relating to his  guaranty  of the  Company's
equipment  lease, and the balance of $35,000 was in full and final settlement of
the claims of Mr.  Bushnell and  Catalyst  Technologies  for  payments  from the
repayment  pool.  In January 1995,  the Company  prepaid the $190,000 Note for a
discounted amount of $100,000 in full satisfaction of this obligation.

                                       29

<PAGE>
 
<PAGE>

There are no other pending material legal  proceedings to which the Company is a
party.

                                       30


<PAGE>
 
<PAGE>



                            SELLING SECURITY HOLDERS

All of the Security Holders' Shares to which this Prospectus relates may be sold
by Selling  Security  Holders who have acquired or will acquire such shares from
the Company (i) upon the exercise of options and warrants, (ii) upon issuance to
consultants  or (iii)  upon  issuance  of common  stock in  connection  with the
conversion of the  Convertible  Preferred  Stock issued in  connection  with the
August 1996 Private Placements. The Company will not receive any of the proceeds
from sales of such  shares by Selling  Security  Holders,  but will  receive the
exercise  price upon the  exercise of options or  warrants  by Selling  Security
Holders.

All costs, expenses and fees in connection with the registration of the Security
Holders' Shares will be borne by the Company. All brokerage commissions, if any,
attributable to the sale of Security Holders' Shares by Selling Security Holders
will be borne by such Selling Security Holders.

The Selling  Security Holders are offering hereby a total of 7,572,709 shares of
Common Stock.  The  following  table sets forth the name of each person who is a
Selling Security  Holder,  the number of securities owned by each such person at
the time of this  offering  and the number of shares of Common Stock such person
will own after the completion of this offering.  The following table assumes the
exercise of all options and warrants  beneficially  owned by each such  security
holder.

<TABLE>
<CAPTION>

                                 Beneficial Ownership                            Beneficial Ownership
                                 Prior to Offering(1)                              After Offering(1)
                                 --------------------                              -----------------
Name of Selling                                            Shares Included
 Security Holder                 Shares          %         In This Offering       Shares            %
- ----------------                 ------          -         ----------------       ------            -
<S>                            <C>             <C>         <C>                     <C>            <C>

Washington Post                  2,341,334       19.69%      2,341,334              --              *
William C. Samuels               3,846,917(2)    32.35%        633,035(3)        872,548           5.16%
John Clarke                         31,500         *            30,000(10)         1,500            *
Paul Mannion                        30,000         *            30,000(10)          --              *
David Reese                        435,000        3.66%        105,000(4)        330,000           1.95%
Howard Squadron                     77,767         *            50,000(5)         27,767            *
James Crook                         58,294         *            55,000(6)          3,294            *
Bruce Crowley                      301,000        2.53%        100,000(7)        201,000           1.19%
Gerard Klauer                       35,000         *            35,000(8)           --              *
Christopher Cline                   52,685         *            52,285(9)            400            *
Convergence Industry                 1,629         *             1,629              --              *
Richmont Consulting                 25,000         *            25,000(10)          --              *
CDV Telecom                         31,187         *            31,187              --              *
Marty Klein                         10,500         *             7,500(10)         3,000            *
Banca del Gottardo                 250,000        2.10%        250,000(11)          --              *
Brent Imai                          50,000         *            50,000(7)           --              *
Bob Becker                          50,000         *            50,000(7)           --              *
Richard Bennett                     20,000         *            10,000(19)        10,000            *
Richard Barron                      25,000         *            25,000(10)          --              *


</TABLE>

                                       31


<PAGE>
 
<PAGE>

   
<TABLE>
<CAPTION>

                                 Beneficial Ownership                            Beneficial Ownership
                                 Prior to Offering(1)                              After Offering(1)
                                 --------------------                              -----------------
Name of Selling                                            Shares Included
 Security Holder                 Shares          %         In This Offering       Shares            %
- ----------------                 ------          -         ----------------       ------            -
<S>                            <C>             <C>         <C>                    <C>            <C>

Malcom Klein                        10,000       *              10,000(11)            --           *
Comstar Computer                    19,000       *              19,000                --           *
Craig Ullman                        50,000       *              50,000(12)            --           *
Ed Downe                            50,000       *              25,000(13)          25,000         *
Jay Kaplowitz                       27,000       *              25,000(13)           2,000         *
Nick Rhodes                         25,000       *              25,000(14)            --           *
Richard Hyman                       25,000       *              25,000(7)             --           *
Wall Street Consultants, Inc.       25,000       *              25,000(15)            --           *
Wall St. Group                       5,000       *               5,000                --           *
Barry Berman                        10,833       *              10,833                --           *
Cynthia Baker                       50,000       *              50,000(7)             --           *
Mabel Phifer                         5,000       *               5,000(8)             --           *
Richard Aurelio                     14,183       *              14,183(16)            --           *
Eric Martinez                        4,000       *               4,000(17)            --           *
James Kearney                        3,000       *               3,000(17)            --           *
Linda Baldomir                       8,000       *               8,000(18)            --           *
ETR & Associates                     2,000       *               2,000(8)             --           *
John Posteraro                         500       *                 500(8)             --           *
Pierre Rovira                          458       *                 458                --           *
Global Bermuda
  Limited Partnership              233,195       *             233,195(20)            --           *
Elliott Associates, L.P.           932,781       *             932,781(20)            --           *
Grace Brothers, Ltd.               466,391       *             466,391(20)            --           *
TCW Shared Opportunity
  Fund II, L.P.                    621,854       *             621,854(20)            --           *
JMG Capital Partners, L.P.          77,732       *              77,732(20)            --           *
Libra Investments, Inc.            464,979       *             214,979(21)            --           *
Plymouth Partners, L.P.             77,732       *              77,732(20)            --           *
Ravich Revocable Trust of 1989     137,247       *             137,247(22)            --           *
Westgate International, L.P.       621,854                     621,854(20)

        TOTAL                                                7,572,709

</TABLE>
    

- ----------
* Indicates less than 1% of common shares outstanding.

   
(1)     Gives effect to exercise of all of the options, warrants and Convertible
        Preferred Stock for  which the  underlying  shares of  Common  Stock are
        being offered hereby and the sale of all of the  shares of Common  Stock
        being  offered by the Selling Security Holders.
    

(2)     Includes  2,341,334  shares  owned of record by the Post  Company  as to
        which Mr. Samuels is the Voting Trustee  pursuant to an agreement  among
        the Company, the Post Company and Mr. Samuels, as well as 206,598 shares
        owned of record by  Michael J.  Freeman  as to which Mr.  Samuels is the
        Voting Trustee pursuant to an agreement

                                       32


<PAGE>
 
<PAGE>



        between Mr. Samuels and Mr. Freeman.  See "CERTAIN TRANSACTIONS" and
        "PRINCIPAL STOCKHOLDERS."

(3)     Mr. Samuels is Chairman of the Board, President, Chief Executive Officer
        and a Director of the  Company.  Includes  120,000  shares  owned by Mr.
        Samuels,  up to 513,035  shares of Common Stock  issuable to Mr. Samuels
        upon the exercise of stock options at $2.50 per share.

(4)     Mr. Reese is  Executive  Vice  President  and a Director of the Company.
        Consists of immediately exercisable options to purchase 55,317 shares of
        the Company's  Common Stock at an exercise  price of $3.10 per share and
        49,683 shares at an exercise price of $2.50 per share.

(5)     Consists of options to purchase  25,000 shares of the  Company's  Common
        Stock at an  exercise  price of $3.50 per share and 25,000  shares at an
        exercise price of $2.50 per share.

(6)     Consists of options to purchase  21,000 shares of the  Company's  Common
        Stock at an  exercise  price of $2.50  per  share,  20,000  shares at an
        exercise  price of $3.10  per  share  and  14,000  shares  to be  issued
        pursuant to currently vested stock appreciation rights.

(7)     Mr.  Crowley is  executive  vice-president  and director of the Company.
        Consists of options to purchase shares of the Company's  Common Stock at
        $3.10 per share.

(8)     Consists of options to purchase shares of the Company's  Common Stock at
        $5.50 per share.

(9)     Consists of options to purchase  50,000 shares of the  Company's  Common
        Stock at an exercise price of $3.10 per share.

(10)    Consists of options to purchase shares of the Company's  Common Stock at
        $4.00 per share.

(11)    Consists of options to purchase shares of the Company's  Common Stock at
        $4.50 per share.

(12)    Consists of options to purchase  25,000 shares of the  Company's  Common
        Stock at an exercise price of $2.50 per share and 25,000 shares at $3.10
        per share.

(13)    Consists of options to purchase  25,000 shares of the  Company's  Common
        Stock at $3.50 per share.

(14)    Consists of options to purchase shares of the Company's  Common Stock at
        $5.00 per share.

                                       33


<PAGE>
 
<PAGE>



(15)    Consists of options to purchase shares of the Company's  Common Stock at
        $3.50 per share.

(16)    Consists of options to purchase  1,500  shares of the  Company's  Common
        Stock at an  exercise  price of $2.50 per share and 12,683  shares at an
        exercise price of $3.10 per share.

(17)    Consists of options to purchase shares of the Company's  Common Stock at
        $2.50 per share.

(18)    Consists of options to purchase  3,000  shares of the  Company's  Common
        Stock at an  exercise  price of $2.50 per  share and 5,000  shares at an
        exercise price of $3.10 per share.

(19)    Consists of options to receive  10,000  shares of the  Company's  Common
        Stock at no cost,  such options having been issued in connection with an
        acquisition by the Company of a patent from Mr. Bennett.

   
(20)    Represents  beneficial ownership of shares of the Company's common stock
        issuable  upon  conversion  of the  Convertible  Preferred  Stock of the
        Wholly-Owned  Subsidiaries,  which  was  issued in  connection  with the
        August  1996  Private   Placements,   including   shares  issuable  upon
        conversion of the Convertible  Preferred Stock issued in connection with
        the 5% dividend on the Convertible Preferred Stock,  assuming  the  last
        reported sales price of $3.8125 per share of common  stock on  September
        17,  1996  was used to determine  the  number  of shares of Common Stock
        issuable as of the first date on which the Convertible  Preferred  Stock
        may be converted. The actual number of shares of Common Stock offered is
        subject  to  adjustment and  could  be  less  or more than the indicated
        amount depending  upon  factors  that cannot be predicted by the Company
        at this  time,  including,  among others,  application of the conversion
        provisions based on  market  prices  prevailing  at the  actual  date of
        conversion  and  whether or to what extent dividends are paid in  Common
        Stock. See "Risk Factors - Effect of Conversion of Convertible Preferred
        Stock: Potential  Common  Stock Adjustments" and "Description of Capital
        Stock."

(21)    Represents  beneficial ownership of shares of the Company's common stock
        issuable  upon  conversion  of the  Convertible  Preferred  Stock of the
        Wholly-Owned Subsidiaries which was issued in connection with the August
        1996 Private  Placements,  including  shares issuable upon conversion of
        the  Convertible  Preferred  Stock  issued  in  connection  with  the 5%
        dividend on the Convertible  Preferred Stock, assuming the last reported
        sales price of $3.8125 per share of common stock on September  17,  1996
        was used to determine the number of shares of  Common  Stock issuable as
        of  the  first  date on which  the  Convertible  Preferred  Stock may be
        converted.  Also represents, assuming the  same  basis of  conversion as
        discussed  in  the  preceding sentence, shares of the  Company's  Common
        Stock   issuable   upon   conversion   of   the  shares  underlying  the
        Underwriter's  Warrants,  which  were  issued to Libra Investments, Inc.
        in connection with the August 1996 Private Placements. The actual number
        of shares of Common  Stock  offered  is  subject to adjustment and could
        be less or more than the indicated amount  depending upon  factors  that
        cannot be  predicted  by the  Company at  this  time,  including,  among
        others, application of the conversion  provisions based on market prices
        prevailing  at  the  actual  date of  conversion  and whether or to what
        extent  dividends are paid in common stock. See "Risk Factors--Effect of
        Conversion  of  Convertible  Preferred  Stock:  Potential  Common  Stock
        Adjustments" and "Description of Capital Stock."
    

(22)    Represents   shares   of  the  Company's  Common  Stock  issuable   upon
        conversion of shares underlying the Underwriter's  Warrants,  which were
        issued to Ravich Revocable Trust of 1989 in connection with  the  August
        1996 Private Placements.

                                       34


<PAGE>
 
<PAGE>



                          DESCRIPTION OF CAPITAL STOCK

The total authorized  capital stock of the Company consists of 35,000,000 shares
of Common Stock,  par value $0.10 per share,  and 1,000,000  shares of Preferred
Stock,  par value $0.10 per share.  The following  descriptions of capital stock
are  qualified  in all respects by  reference  to the  Restated  Certificate  of
Incorporation and By-Laws of the Company,  copies of which are filed as exhibits
to the Registration Statement of which this Prospectus is a part.

COMMON STOCK

The holders of Common  Stock will elect all  directors  and are  entitled to one
vote  for  each  share  held of  record.  As of the  date  of  this  Prospectus,
11,892,105  shares of Common  Stock were issued and  outstanding.  All shares of
Common Stock will participate equally in dividends,  when and as declared by the
Board of Directors and in net assets on liquidation.  The shares of Common Stock
will have no preference,  conversion,  exchange, preemptive or cumulative voting
rights.

PREFERRED STOCK

The Company is authorized by the Restated  Certificate of Incorporation to issue
up to 1,000,000 shares of Preferred Stock, par value $0.10 per share, designated
as Series A  Convertible  Preferred  Stock and  Series B  Convertible  Preferred
Stock.  The  Company is  authorized  to issue up to  666,667  shares of Series A
Convertible  Preferred Stock and 333,333 Series B Convertible  Preferred  Stock.
None of the shares of  Preferred  Stock are issued and  outstanding.  Holders of
Preferred  Stock will be entitled to voting rights equal to the number of shares
of Common  Stock  into  which  their  shares  are  convertible.  The  holders of
Preferred Stock will be entitled to receive  dividends,  when and as declared by
the Board of  Directors,  and will have priority over holders of Common Stock as
to any  declaration or payment of any dividend on the Common Stock. In the event
of  liquidation,  dissolution  or  winding  up of the  Company,  the  holders of
Preferred Stock will be entitled to receive a sum equal to the initial  purchase
price of the Preferred Stock prior to any  distribution to the holders of Common
Stock.

The shares of Preferred Stock are convertible into the number of whole shares of
Common Stock  calculated by dividing (i) the number of shares of Preferred Stock
multiplied  by the initial  conversion  price of the shares of  Preferred  Stock
being  converted  by  (ii)  the  conversion  price  in  effect  at the  time  of
conversion.  Shares of Preferred Stock issued by the Board of Directors could be
utilized, under certain circumstances, to make an attempt to gain control of the
Company more difficult or time consuming. For example, shares of Preferred Stock
could be issued with certain  rights which might have the effect of diluting the
percentage of shares of Common Stock owned by a significant  stockholder  or may
result in the entrenchment of management. In addition, shares of Preferred Stock
could be issued to  purchasers  who might  side with  management  in  opposing a
takeover  bid which  the Board  determines  is not in the best  interest  of the
Company and its stockholders. This provision, therefore, may be viewed as having
possible  anti-takeover  effects.  A  takeover  transaction  frequently  affords
stockholders  the  opportunity  to sell their  shares at a premium  over current
market  prices.  Although the Board of Directors does not  contemplate  that the
issuance  of shares of  Preferred  Stock  will have the  effect of  discouraging
takeover proposals or similar transactions, and the Board of Directors does

                                       35


<PAGE>
 
<PAGE>



not contemplate issuing Preferred Stock for such purpose,  the actual voting and
conversion rights of such Preferred Stock could have such an effect.

OTHER DERIVATIVE SECURITIES

In  connection  with the 1996 Private  Placements,  the  Company's  wholly-owned
subsidiaries  issued an aggregate of 400,000 shares of 5% Convertible  Preferred
Stock at $25.00 per share and Underwriter's Warrants to purchase an aggregate of
36,000 shares of 5% Convertible Preferred Stock at $25.00 per share. Pursuant to
its terms, the Convertible  Preferred Stock becomes convertible ratably over the
fourth through thirteenth month after issuance at discounts to the future market
price of Common Stock  increasing from 14% to 30.375% over the same period.  The
number of shares of Common  Stock  issuable is also subject to  adjustment.  See
"Risk Factors -- Effect of  Convertible  Preferred  Stock;  Adjustment to Common
Stock."

   
Each share of  Convertible  Preferred  Stock is entitled  to receive  dividends,
payable quarterly,  at the rate of 5% per  annum.  If  the  shareholders  of the
Convertible Preferred Stock agree, the Company intends that any dividend payable
commencing more than  90 days  after the  date  of  issuance of the  Convertible
Preferred Stock will be paid  either  (i)  in  cash or  (ii) in shares of Common
Stock if  such  shares have been registered for resale under the  Securities Act
(as provided for hereunder).  If a dividend is paid in Common Stock,  the shares
to be issued as a dividend  would  be valued at the trading price of the  Common
Stock pursuant to a method to be  agreed upon by the  Company and the holders of
the Convertible  Preferred  Stock.  Each share of Convertible Preferred Stock is
also entitled to a liquidation preference of $25.00 per share,  plus any accrued
but  unpaid  dividends,  in  preference  to any other class or series of capital
stock of the Company.
    

TRANSFER AGENT

The Company's transfer agent is Continental Stock Transfer & Trust Company,  New
York, New York 10007.

SHARES ELIGIBLE FOR FUTURE SALE

Upon completion of this Offering,  there will be approximately 16,919,088 shares
of Common Stock outstanding. Of these shares, the Shares being registered hereby
will be freely tradeable  without  restriction  under the Securities Act, for so
long  as this  Prospectus  is kept  current  by the  Company.  An  aggregate  of
approximately  800,000 shares of Common Stock held by existing stockholders will
be "restricted" shares as defined in Rule 144.

In  general,  under  Rule 144 a person  (or group of  persons  whose  shares are
aggregated) who has beneficially  owned restricted  shares of the Company for at
least two years,  including any person who may be deemed to be an "affiliate" of
the Company (as the term  "affiliate" is defined under the  Securities  Act), is
entitled  to sell in normal  brokerage  transactions  during  the  periods  when
certain  information  regarding  the Company is publicly  available,  within any
three-month  period, an amount of shares that does not exceed the greater of (i)
the  average  weekly  trading  volume in the  Company's  shares  during the four
calendar weeks preceding such sale or (ii) 1% of the shares then outstanding.  A
person who has not been an "affiliate" of the Company for the three

                                       36


<PAGE>
 
<PAGE>



months prior to such sale and who has held restricted  shares for at least three
years would be entitled to sell such shares  without  restriction.  Most of such
restricted  shares have been held by non-affiliates of the Company for more than
three years or by  affiliates  of the  Company  for more than two years.  Actual
sales, or the prospect of sales by the present  stockholders of the Company,  or
by future holders of restricted securities under Rule 144, or otherwise, may, in
the future,  have a depressive  effect upon the price of the Company's shares of
Common Stock in any market that may develop therefor.

                                       37


<PAGE>
 
<PAGE>



                              PLAN OF DISTRIBUTION

   
It is estimated that up to 5,026,983  of the Selling  Security  Holders'  Shares
may be issued by the Company  (i) upon the  exercise  of  options,  warrants and
SARs that have been issued by the Company  and  (ii)  and upon the conversion of
the Convertible  Preferred Stock.  However,  due to  the calculation the Company
will  use to  determine  the  number  of  shares to issue upon conversion of the
Convertible  Preferred  Stock,  this  number  is  subject  to adjustment and may
increase depending upon factors which cannot be predicted by the Company at this
time, including, among others, the future market price of the common stock.
    

Up to  2,545,726  of the  Selling  Security  Holders'  Shares may be sold by the
Selling Security Holders who have acquired such shares from the Company (i) upon
the exercise of options and warrants,  (ii) upon the issuance to consultants and
employees.  The Company will not receive any of the  proceeds  from any sales by
Selling  Security  Holders of the Security  Holder Shares,  but will receive the
exercise  price  upon the  exercise  of options  and  warrants  by the  Security
Holders. See "SELLING SECURITY HOLDERS."

The  Selling  Security  Holders  have  advised  the  Company  that  the  sale or
distribution  of the Common Stock may be effected  directly to purchasers by the
Selling  Security  Holders as  principals  or through one or more  underwriters,
brokers,  dealers or agents from time to time in one or more transactions (which
may involve crosses or block transactions) (i) on the Boston Stock Exchange,  in
the  Nasdaq  SmallCap  Market,  or  in  the  over-the-counter  market,  (ii)  in
transactions  otherwise  than on any stock  exchange or in the  over-the-counter
market, or (iii) through the writing of options (whether such options are listed
on an options  exchange or  otherwise)  on, or settlement of short sales of, the
Common  Stock.  Any of  such  transactions  may be  effected  at  market  prices
prevailing  at the time of sale,  at prices  related to such  prevailing  market
prices,  at varying  prices  determined  at the time of sale or at negotiated or
fixed  prices,  in each case a determined by the Selling  Security  Holder or by
agreement between the Selling Security Holder and underwriters, brokers, dealers
or  agents  or  purchasers.   If  the  Selling   Security  Holders  effect  such
transactions  by  selling  Common  Stock to or  through  underwriters,  brokers,
dealers or agents,  such  underwriters,  brokers,  dealers or agents may receive
compensation  in the form of  discounts,  concessions  or  commissions  from the
Selling  Security Holders or commissions from purchaser of Common Stock for whom
they  may act as  agent  (which  discounts,  concessions  or  commissions  as to
particular  underwriters,  brokers, dealers or agents may abe in excess of those
customary in the types of transactions  involved).  The Selling Security Holders
and any brokers,  dealers or agents that  participate in the distribution of the
Common  Stock may be deemed to be  underwriters,  and any  profit on the sale of
Common Stock by them and any discounts,  concessions or commissions  received by
any  such  underwriters,  brokers,  dealers  or  agents  may  be  deemed  to  be
underwriting discounts and commissions under the Securities Act.

Because the Selling  Security  Holders may each be deemed to be an "underwriter"
within the meaning of Section 2(11) of the Securities Act, the Selling  Security
Holders will be subject to prospectus delivery requirements under the Securities
Act.  Furthermore,  in the event of a "distribution" of its shares,  the Selling
Security  Holder,  any selling broker or dealer and any "affiliated  purchasers"
may be subject to Rule 10b-6 under the Exchange Act until its  participation  in
that distribution is completed.

At the time of a particular  offer of Security  Holders' Shares is made by or on
behalf of any of the

                                       38


<PAGE>
 
<PAGE>



Selling Security  Holders,  to the extent such offer  constitutes a distribution
under the Securities  Act, a supplement to this  Prospectus will be distributed,
which will set forth the type and  number of  securities  being  offered by such
Selling Security  Holders and the terms of such offering,  including the name or
names and addresses of any underwriters,  dealers or agents,  the purchase price
paid by any  underwriter  for  securities  purchased  from the Selling  Security
Holder and any discounts,  commissions  or  concessions  allowed or reallowed or
paid to dealers, and the proposed selling price to the public.

The  Company  will bear all costs and  expenses  of the  registration  under the
Securities  Act and  certain  state  securities  laws of the  Security  Holders'
Shares. However, all brokerage commissions,  if any, attributable to the sale of
such shares by holders thereof will be borne by such holders.

                                  LEGAL MATTERS

Certain legal  matters,  including the legality of the issuance of the shares of
Common Stock  offered by the  Company,  are being passed upon for the Company by
Gersten,  Savage,  Kaplowitz & Curtin,  LLP, 575 Lexington Avenue, New York, New
York  10022.  Jay Kaplowitz,  a name partner in  Gersten,  Savage,  Kaplawitz  &
Curtin,  LLP,  owns 2,000 shares of the Company's Common Stock and other options
to purchase 25,000 shares.

                                     EXPERTS

The  consolidated  financial  statements  incorporated  in  this  prospectus  by
reference  from  the  Company's  Annual  Report on  Form 10-K for the year ended
December  31, 1995  have  been  audited  by  Deloitte & Touche LLP,  independent
auditors, as stated in  their report, which is incorporated herein by reference,
and  have  been  so incorporated in  reliance upon the report of such firm given
upon their authority as experts in accounting and auditing.

                             ADDITIONAL INFORMATION

The Company has filed with the Commission a  Registration  Statement on Form S-3
with respect to the securities offered by this Prospectus. This Prospectus omits
certain information contained in the Registration Statement, as permitted by the
Rules and Regulations of the Commission.  For further information,  reference is
made to the Registration Statement,  which may be obtained from the Commission's
principal  facility at 450 Fifth  Street,  N.W.,  Washington,  D.C.,  20549 upon
payment of the  Commission's  charge for copying.  Statements  contained in this
Prospectus as to the contents of any contract or other document  referred to are
not  complete.  Where  such  contract  or other  document  is an  exhibit to the
Registration  Statement,  each such  statement  is deemed  to be  qualified  and
amplified in all respects by the provision of the exhibit.

                                       39


<PAGE>
 
<PAGE>


=====================================  =========================================


No underwriter, dealer, salesman or other person has been authorized to give any
information or to make any representations other than those contained in this
Prospectus, and, if given or made, such information or representation must not
be relied upon as having been authorized by the Company. This Prospectus does
not constitute an offer or solicitation to any person in any jurisdiction where
such offer or solicitation would be unlawful. Neither delivery of this
Prospectus nor any Common Stock sale hereunder shall, under any circumstances,
create any implication that there has been no change in the affairs of the
Company since the date hereof.


        TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                    Page
                                    ----
<S>                                <C>
Risk Factors......................
Dilution..........................
Use of Proceeds...................
Business..........................
Description of Capital Stock......
Selling Security Holders..........
Plan of Distribution..............
Concurrent Offering...............
Legal Matters.....................
Experts...........................
</TABLE>



                        ACTV, INC.


                        7,572,709 shares of Common Stock

                        (1) 5,026,983 shares issuable by
                        the Company upon the Exercise of
                        Options, Warrants, pursuant to
                        SARs, upon the conversion of
                        convertible preferred stock of
                        two of the Company's wholly-owned
                        subsidiaries, ACTV Holdings, Inc.
                        and ACTV Financing, Inc.

                        (2) 2,545,726 shares offered by
                        Selling Security Holders.


   
                        October  , 1996
    



=====================================  =========================================


<PAGE>
 
<PAGE>

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

   14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

        SEC registration fee........................................ $ 9,955.48
        Fees and expenses of counsel................................  30,000.00*
        Fees and expenses of accountants............................   6,000.00*
        Miscellaneous...............................................   1,800.00*

           Total.................................................... $47,755.48

   * Estimate

   15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

        Reference is made to paragraph "Twelfth" of the Restated  Certificate of
        Incorporation  of  the  Company   (Exhibit  4.1.1),   which  contains  a
        provision,   as  permitted  by  Section  145  of  the  Delaware  General
        Corporation Law, that eliminates the personal  liability of directors to
        the Company and its stockholders for monetary damages for  unintentional
        breach of a director's  fiduciary  duty to the Company.  This  provision
        does not permit any  limitation on, or elimination of the liability of a
        director for disloyalty to the Company or its stockholders,  for failing
        to acting  good  faith,  for  engaging in  intentional  misconduct  or a
        knowing  violation of law, for obtaining an improper personal benefit or
        for paying a dividend or approving a stock  repurchase  that was illegal
        under the Delaware General Corporation Law.

        The Restated  Certificate  of  Incorporation  and By-Laws of the Company
        require the Company to indemnify directors and officers against expenses
        (including  attorneys'  fees),  judgments,  fines  and  amounts  paid in
        settlement in connection with specified  actions,  suits or proceedings,
        whether civil, criminal,  administrative or investigative (other than an
        action by or in the right of the corporation (a "derivative action")) if
        they acted in good faith and in a manner they reasonably  believed to be
        in or not  opposed  to the best  interests  of the  Company,  and,  with
        respect to any criminal action or proceeding, had no reasonable cause to
        believe  their  conduct  was  unlawful.  A similar  standard  of care is
        applicable   in  the   case   of   derivative   actions,   except   that
        indemnification  extends only to expenses  (including  attorneys'  fees)
        incurred in  connection  with defense or  settlement  of such an action.
        Moreover,  the Delaware General  Corporation Law requires court approval
        before  there  can be  any  indemnification  where  the  person  seeking
        indemnification has been found liable to the Company.

        Insofar as indemnification  for liabilities arising under the Securities
        Act of 1933 may be permitted  to  directors,  officers  and  controlling
        persons  of  the  Company  pursuant  to  the  foregoing  provisions,  or
        otherwise,  the  Company  has been  advised  that in the  opinion of the
        Securities  and  Exchange  Commission  such  indemnification  is against
        public policy as expressed in the Act and is, therefore,  unenforceable.
        In the event that a claim for  indemnification  against such liabilities
        (other than the payment by the Company of expenses incurred or paid by a
        director, officer or controlling person of the Company in the successful
        defense  of any  action,  suit or  proceeding)  in  connection  with the
        securities being registered,  the Company will, unless in the opinion of
        counsel the matter has been settled by controlling precedent,  submit to
        a  court  of  appropriate   jurisdiction   the  question   whether  such
        indemnification  by it is against  public policy as expressed in the Act
        and will be governed by the final adjudication of such issue.


<PAGE>
 
<PAGE>

16.     EXHIBITS.
   

        3.1    Articles of Incorporation of ACTV Financing, Inc.

        3.2    Articles of Incorporation of ACTV Holdings, Inc.

       *5.     Opinion of Gersten, Savage, Kaplowitz & Curtin
    

        23.1   Consent of Deloitte & Touche LLP

   
       *23.2   Consent of  Gersten,  Savage,  Kaplowitz & Curtin  (contained  in
               Exhibit 5)


   * Previously Filed

    

17.     UNDERTAKINGS.

        The Company hereby undertakes:

        (1)    To file,  during  any  period in which  offers or sales are being
               made, a post-effective amendment to this Registration Statement:

               (i)    To include any prospectus  required by section 10(a)(3) of
                      the Securities Act of 1933;

               (ii)   To reflect in the  prospectus  any facts or events arising
                      after the effective date of the registration statement (or
                      in  the  most  recent  post-effective  amendment  thereof)
                      which,  individually  or in  the  aggregate,  represent  a
                      fundamental  change  in the  information  set forth in the
                      registration statement; and

               (iii)  To include any  material  information  with respect to the
                      plan  of  distribution  not  previously  disclosed  in the
                      registration  statement  or any  material  change  to such
                      information in the registration statement.

        (2)    That,  for the purpose of  determining  any  liability  under the
               Securities Act of 1933, each such post-effective  amendment shall
               be  deemed to be a new  registration  statement  relating  to the
               securities  offered therein,  and the offering of such securities
               at that time shall be deemed to be the initial bona fide offering
               thereof.   

       (3)     To  remove  from   registration  by  means  of  a  post-effective
               amendment any of the  securities  being  registered  which remain
               unsold at the termination of the Offering.

        Insofar as indemnification  for liabilities arising under the Securities
        Act of 1933 may be permitted to  directors,  officers,  and  controlling
        persons  of  the  Company  pursuant  to  the  foregoing  provisions,  or
        otherwise,  the  Company  has been  advised  that in the  opinion of the
        Securities  and  Exchange  Commission  such  indemnification  is against
        public policy as expressed in the Act, and is, therefore, unenforceable.
        In the event that a claim for  indemnification  against such liabilities
        (other than the payment by the Company of expenses incurred or paid by a
        director,   officer,  or  controlling  person  of  the  Company  in  the
        successful  defense of any action,  suit, or  proceeding) is asserted by
        such director,  officer,  or controlling  person in connection  with the
        securities being registered,  the Company will, unless in the opinion of
        counsel the matter has been settled by controlling precedent,  submit to
        a  court  of  appropriate   jurisdiction   the  question   whether  such
        indemnification  by it is  against  public  policy as  expressed  in the
        Securities Act of 1933 and will be governed by the final adjudication of
        such issue.

                                      II-2

<PAGE>
 
<PAGE>

                                   SIGNATURES

   
Pursuant to the  requirements  of the  Securities  Act of 1933,  the  registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  a  Post-Effective  Amendment  No.  1  to Registration
Statement on Form S-3 and has  duly  caused  this Post-Effective Amendment No. 1
to be  signed  on its  behalf  by  the  undersigned, thereunto  duly authorized,
in the City of New  York and  State of  New  York  on  the  22nd day of October,
1996.
    

                                    ACTV, INC.

                                    By: /s/ WILLIAM C. SAMUELS
                                       ----------------------
                                       William C. Samuels
                                       Chairman of the Board, Chief
                                       Executive Officer, President and Director

   
Pursuant to the requirements of the Securities Act of 1933, this  Post-Effective
Amendment  No. 1 to  the  Form S-3 registration statement has been signed by the
following persons in the capacities and on the date indicated.
    

Signature                       Title                                Date
- ---------                       -----                                ----
   
/s/ WILLIAM C. SAMUELS
- ----------------------    Chairman of the Board, Chief          October 22, 1996
William C. Samuels        Executive Officer, President
                          and Director

/s/ DAVID REESE
- ----------------------    Executive Vice-President,             October 22, 1996
David Reese               President--ACTV Entertainment, Inc.
                          and Director
/s/ BRUCE CROWLEY
- ----------------------    Executive Vice-President,             October 22, 1996
Bruce Crowley             President--ACTV Interactive, Inc.
                          and Director
/s/ RICHARD HYMAN
- ----------------------    Director                              October 22, 1996
Richard Hyman


- ----------------------    Director                              October 22, 1996
William A. Frank

/s/ STEVEN W. SCHUSTER
- ----------------------    Director                              October 22, 1996
Steven W. Schuster

- ----------------------    Director                              October 22, 1996
Jess M. Ravich

/s/ CHRISTOPHER C. CLINE
- ------------------------  Vice President, Chief Financial       October 22, 1996
Christopher C. Cline      Officer and Secretary

    
<PAGE>
 
<PAGE>

                                  EXHIBIT INDEX

   
3.1     Articles of Incorporation of ACTV Financing, Inc.

3.2     Articles of Incorporation of ACTV Holdings, Inc.

*5.     Opinion of Gersten, Savage, Kaplowitz & Curtin
    

23.1    Consent of Deloitte & Touche LLP

   
*23.2   Consent of Gersten, Savage, Kaplowitz & Curtin (contained in Exhibit 5)


* Previously Filed

    

<PAGE>



<PAGE>

                          CERTIFICATE OF INCORPORATION
                                       OF
                              ACTV FINANCING, INC.

               The undersigned, a natural person, for the purpose of organizing
a corporation for conducting the business and promoting the purposes hereinafter
stated, under the provisions and subject to the requirements of the laws of the
State of Delaware, particularly Title 8 - Chapter 1 of the Delaware Code and the
acts amendatory thereof and supplemental thereto, and known, identified, and
referred to as the "General Corporation Law of the State of Delaware"
(hereinafter referred to as the "Delaware GCL"), hereby certifies that:

               FIRST:  Name.  The name of the corporation (hereinafter
called the "Corporation") is ACTV FINANCING, INC.

               SECOND:  Address.  The address, including street,
number, city, and county, of the registered office of the
Corporation in the State of Delaware is Corporation Trust Center,
1209 Orange Street, in the City of Wilmington, County of New
Castle; and the name of the registered agent of the Corporation
in the State of Delaware at such address is The Corporation Trust
Company.

               THIRD:  Certain Definitions and Purposes.

        A.  The following terms shall have the indicated
definitions:

        "ACTV" shall mean ACTV, Inc., a Delaware corporation.

        "Contingency Satisfaction Date" shall mean the date on which the
conditions described in clause (i) and clause (ii) of the definition of Release
Date are satisfied.

        "Exchange Agreement" shall mean the Registration Rights and Exchange
Agreement to be entered into between ACTV and the Investors.

        "Holdings" shall mean ACTV Holdings, Inc., a Delaware
corporation.

        "Investors" shall mean the initial subscribers for the
Corporation's preferred stock.

        "Investment Agreement" shall mean the Preferred Stock Investment
Agreement to be entered into between the Corporation and the Investors.

        "Liberty Sports Contract" shall mean that certain agreement
to be entered into by ACTV and/or its subsidiaries and Liberty
Sports, Inc. or its wholly-owned subsidiary Prime Sports West




<PAGE>
<PAGE>



("PSW") providing for immediate commercial use on economically viable terms by
ACTV and/or its subsidiaries of substantially all major professional sports
program content carried by PSW for a term of at least 3 years in connection with
the launch of ACTV's premium regional network within the existing 4,200,000
subscriber footprint of PSW.

        "Release Date" shall mean the fifth business day after the day on which
all of the following conditions exist:

        (i)    all registration obligations of ACTV with respect to its common
               stock pursuant to the Exchange Agreement are satisfied, such
               registration is not subject to any suspension or stop order, the
               prospectus relating to such registration is current, and none of
               the Corporation, Holdings or ACTV is subject to any bankruptcy,
               insolvency or similar proceeding;

        (ii)   the Liberty Sports Contract is executed and delivered
               and in full force and effect;

        (iii)  the Corporation is merged with and into Holdings, the terms of
               which merger are to be more fully described in the Investment
               Agreement; and

        (iv)   the Investors receive an opinion of counsel reasonably acceptable
               to the Investors that the conditions contained in clauses (i),
               (ii), and (iii) above have been satisfied (where relevant, such
               opinion may be based upon such counsel's knowledge).

        Reference to the Investment Agreement or the Exchange Agreement shall be
deemed to include any amendments to either of such agreements entered into in
accordance with the terms of such agreement.

        B.     The nature of the business or purposes to be conducted
or promoted by the Corporation is limited to the following
activities and none other:

               1.     To authorize, issue, sell and deliver to ACTV all
one hundred (100) shares of the Common Stock, as defined herein,
on terms to be agreed upon between the Corporation and ACTV;

               2.     To authorize and enter into the Investment
Agreement;

               3.     To authorize, issue, sell and deliver to the Investors all
two hundred forty thousand (240,000) of the Preferred Shares, as defined
herein, for $25.00 per share, for an aggregate purchase price of $6,000,000,
pursuant to the Investment Agreement (such transaction shall hereinafter be
referred to as the "Private Placement");

               4.     To open and maintain an interest bearing escrow
account in which will be deposited the $6,000,000 of the proceeds


                                      - 2 -

<PAGE>
<PAGE>



from the Private Placement, pursuant to an escrow agreement to be entered into
by and among the Corporation and an escrow agent to be named therein, until the
earlier of the Release Date or the redemption of the Preferred Shares, as
described in the Fourth Article hereof;

               5. To enter into and close any agreements and execute and file
any documents in connection with the Private Placement, and to do all such
things as are reasonable or necessary to enable the Corporation to carry out any
of the activities specified above.

        The Corporation shall possess and exercise all the powers and privileges
granted by the Delaware GCL or by any other law of Delaware or by this
Certificate of Incorporation together with any powers incidental thereto, so far
as and to the extent that such powers and privileges are necessary or convenient
to the conduct, promotion or attainment of the business or purposes of the
Corporation.

               FOURTH:  Shares.  The total number of shares of stock
which the Corporation shall have authority to issue is one
hundred (100) shares of common stock, $0.01 par value (the
"Common Stock") and two hundred forty thousand (240,000) shares
of preferred stock without par value.

        The express terms and provisions of the shares of preferred stock
classified and designated as "5% Cumulative Convertible Preferred Stock"
(hereinafter referred to as the "Preferred Shares") are as follows:

        A.     Dividends.

        The holders of the Preferred Shares shall be entitled to receive out of
any assets legally available therefor cumulative dividends at the rate of 5% per
annum compounded quarterly when payable (whether or not declared), payable
quarterly on March 31, June 30, September 30 and December 31 of each year, when
and as declared by the Board of Directors, in preference and priority to any
payment of any dividend on the Common Stock or any other class or series of
stock of the Corporation. Such dividends shall accrue on any given share from
the day of original issuance of such share and shall accrue from day to day
whether or not earned or declared. If at any time dividends on the outstanding
Preferred Shares at the rate set forth above shall not have been paid or
declared and set apart for payment with respect to all preceding periods, the
amount of the deficiency shall be fully paid or declared and set apart for
payment, but without interest, before any distribution, whether by way of
dividend or otherwise, shall be declared or paid upon or set apart for the
shares of any other class or series of stock of the Corporation.

        B.     Liquidation Preference.  In the event of any
liquidation, dissolution or winding up of the Corporation, either
voluntary or involuntary, the holders of the Preferred Shares
shall be entitled to receive, prior and in preference to any


                                      - 3 -

<PAGE>
<PAGE>



distribution of any assets of the Corporation to the holders of any other class
or series of shares, the amount of $25 per share plus any accrued but unpaid
dividends (the "Liquidation Preference").

        C.     Redemption.  In the event that the Contingency
Satisfaction Date does not occur by December 31, 1996,
commencing on January 1, 1997, the Corporation shall offer to
purchase, from each then holder of any Preferred Shares, all of
the outstanding Preferred Shares owned by such holder pursuant
to, and as to be more fully described in, the Investment
Agreement.

        D.     Conversion.  The Preferred Shares are convertible into
the number of shares of the common stock of ACTV as will be
determined by, and in accordance with the procedures to be set
forth in, the Exchange Agreement.

        E.     Voting Rights. Except as provided herein or as provided
for by law, the Preferred Shares shall have no voting rights.

        F.     Attorneys' Fees.  Any holder of Preferred Shares shall
be entitled to recover from the Corporation the reasonable
attorneys' fees and expenses incurred by such holder in
connection with enforcement by such holder of any obligation of
the Corporation hereunder.

               FIFTH:  Incorporator.  The name and the mailing address
of the incorporator are as follows:

                      NAME                         MAILING ADDRESS

        Wesley Fredericks, Esq.             Gersten Savage Kaplowitz & Curtin
                                            575 Lexington Avenue, 27th Floor
                                            New York, New York 10022

               SIXTH:  Term.  The Corporation is to have perpetual
existence.

               SEVENTH:  Preferred Shares Vote Required.

        A.     Majority Vote.  The affirmative vote of the majority of
the Corporation's outstanding Preferred Shares shall be
necessary:

        (i)    for the amendment of the Certificate of Incorporation of the
               Corporation and for the amendment of the by-laws of the
               Corporation (subject to the super-majority provision contained in
               Section B below);

        (ii)   to authorize or issue any other equity security senior
               to or on a parity with the Preferred Shares;

        (iii)  to purchase or otherwise acquire for value any


                                      - 4 -

<PAGE>
<PAGE>



               Common Stock or other equity security of the Corporation either
               junior or senior to or on a parity with the Preferred Shares;

        (iv)   before the Corporation may take any action to authorize
               or institute proceedings to have itself adjudicated as
               bankrupt or insolvent, or consent to the institution of
               any bankruptcy or insolvency proceeding against it, or
               seek or consent to the entry of any order for relief or
               the appointment of a receiver, trustee, or other
               similar official for it or for any substantial part of
               its property, or seek liquidation, winding up,
               reorganization, arrangement, adjustment, protection,
               relief, or composition of it or its debts under any law
               relating to bankruptcy, insolvency or reorganization or
               relief of debtors, or make any general assignment for
               the benefit of creditors, or take any corporate action
               in furtherance of any of the actions set forth above in
               this subparagraph;

        (v)    for a consolidation or merger of the Corporation with
               or into any other corporation or corporations, or a
               sale of all or substantially all of the assets of the
               Corporation; and

        (vi)   to engage in any transactions with any affiliates or any third
               parties, except for transactions in specific furtherance of the
               activities described in the Third and Fourth Articles hereof.

        B.     Super-Majority Vote.  The affirmative vote of seventy-
five percent (75%) of the Corporation's outstanding Preferred
Shares shall be necessary for any amendment to the Certificate of
Incorporation or by-laws of the Corporation that may amend or
change any of the rights, preferences, or privileges of the
Preferred Shares.

               EIGHTH:  Powers.  For the management of the business
and for the conduct of the affairs of the Corporation, and in
further definition, limitation, and regulation of the powers of
the Corporation and of its directors and of its stockholders or
any class thereof, as the case may be, it is further provided:

        A.     The management of the business and the conduct of the
               affairs of the Corporation shall be vested in its Board
               of Directors.  The total number of directors which
               shall constitute the whole Board of Directors shall be
               fixed at two (2), one (1) of which shall be elected by
               the affirmative vote of the majority of the
               Corporation's outstanding Preferred Shares, and one (1)
               of which shall be elected by the affirmative vote of
               the majority of the Corporation's outstanding Common
               Stock.  Any vacancy on the Board of Directors shall be
               filled by the class of stockholders which elected the
               director who has vacated or will vacate his or her seat
               on the Board of Directors. The phrase "whole Board" and


                                      - 5 -

<PAGE>
<PAGE>



               the phrase "total number of directors" shall be deemed to have
               the same meaning, to wit, the total number of directors which the
               Corporation would have if there were no vacancies.

        B.     In furtherance and not in limitation of the powers conferred by
               statute and subject to the Third and Seventh Articles hereof, the
               board of directors is expressly authorized to make, alter or
               repeal the by-laws of the Corporation.

        D.     Elections of directors need not be by written ballot
               unless the by-laws of the Corporation shall so provide.

        E.     Meetings of stockholders may be held within or without the State
               of Delaware, as the by-laws may provide. The books of the
               Corporation may be kept (subject to any provision contained in
               the statutes) outside the State of Delaware at such place or
               places as may be designated from time to time by the board of
               directors or in the by-laws of the Corporation.

        F.     Any action which is required to be or may be taken at
               any annual or special meeting of directors or
               stockholders of the Corporation may be taken without a
               meeting, without prior notice to directors or
               stockholders and without a vote if a consent in
               writing, setting forth the action so taken, shall have
               been signed by all of the directors or by the holders
               of outstanding stock having not less than the minimum
               number of votes that would be necessary to authorize or
               to take such action at a meeting at which all the
               shares entitled to vote thereon were present and voted.

               NINTH:  Prohibited Acts.  Notwithstanding any other
provision of this Certificate of Incorporation and any provision
of law which otherwise so empowers the Corporation, the
Corporation shall not perform any act in contravention of any of
the following:

        A.     The Corporation shall not engage in any action that may
               affect the separate legal identities of the Corporation
               and ACTV and its affiliates, including, without
               limitation: (1) holding itself out as being liable for
               the debts of any other person or entity; (2) forming,
               or causing to be formed, any subsidiaries; (3) acting
               other than in its corporate name and through its duly
               authorized officers or agents; (4) permitting ACTV or
               any affiliate thereof to make any decisions with
               respect to the Corporation's business or operations;
               (5) failing to hold regular meetings or obtain the
               necessary consents to authorize corporate action(s); or
               (6) preparing financial statements only as part of
               ACTV's consolidated financial statements.



                                      - 6 -

<PAGE>
<PAGE>



        B.     The Corporation shall not create, incur, assume, guarantee,
               secure or in any manner become liable in respect of any
               indebtedness, other than the obligations specifically referred to
               herein to the holders of the Preferred Shares, or permit any
               liens, claims or encumbrances to exist against the Corporation or
               any of its assets;

        C.     The Corporation shall not commingle its funds and
               assets with those of any other entity;

        D.     The Corporation shall not engage in any business
               activity;

        E.     The Corporation shall not engage in any other activity
               except for the activities described in the Third and
               Fourth Articles hereof;

        F.     The Corporation shall not declare any dividends or make
               any distributions with respect to the Common Stock; and

        G.     The Corporation shall not enter into any agreements
               other than the agreements entered into in connection
               with the activities described in the Third and Fourth
               Articles hereof.

               TENTH:  Director Liability.  The personal liability of
the directors of the Corporation is hereby eliminated to the
fullest extent permitted by paragraph (7) of subsection (b) of
ss.102 of the Delaware GCL, as the same may be amended and
supplemented.

               ELEVENTH:  Indemnity.  The Corporation shall, to the
fullest extent permitted by law, as the same is now or may
hereafter be in effect, indemnify the director who is elected by
the affirmative vote of the majority of the Corporation's
outstanding Preferred Shares (including the heirs, executors,
administrators and other personal representatives of such person)
against expenses including attorneys' fees, judgments, fines and
amounts paid in settlement, actually and reasonably incurred by
such person in connection with any threatened, pending or
completed suit, action or proceeding (whether civil, criminal,
administrative or investigative in nature or otherwise) in which
such person may be involved by reason of the fact that they are
or were a director of the Corporation or are or were serving any
other incorporated or unincorporated enterprise in such capacity
at the request of the Corporation.

               TWELFTH: Books and Records. The Corporation (i) shall maintain
its financial and accounting books and records separate from those of any other
entity or person, (ii) shall pay from its assets all obligations and
indebtedness of any kind incurred by it, and shall not pay from its assets any
obligations or indebtedness of any other entity or person, and (iii) shall
observe all corporate formalities required by this Certificate of Incorporation,
by-laws and the laws of the State of Delaware.


                                      - 7 -

<PAGE>
<PAGE>



               THIRTEENTH:  Amendment.  From time to time any of the
provisions of this Certificate of Incorporation may be amended,
altered, or repealed, and other provisions authorized by the
Delaware GCL or other laws of the State of Delaware at the time
in force may be added or inserted in the manner and at the time
prescribed by said laws, in accordance with the Seventh Article
hereof, and all rights at any time conferred upon the
stockholders of the Corporation by this Certificate of
Incorporation are granted subject to the provisions of this
Article.

Signed on August __, 1996

                                                  ------------------------------
                                                         Wesley Fredericks
                                                         Sole Incorporator

                                      - 8 -

<PAGE>



<PAGE>

                          CERTIFICATE OF INCORPORATION
                                       OF
                               ACTV HOLDINGS, INC.

               The undersigned, a natural person, for the purpose of organizing
a corporation for conducting the business and promoting the purposes hereinafter
stated, under the provisions and subject to the requirements of the laws of the
State of Delaware, particularly Title 8 - Chapter 1 of the Delaware Code and the
acts amendatory thereof and supplemental thereto, and known, identified, and
referred to as the "General Corporation Law of the State of Delaware"
(hereinafter referred to as the "Delaware GCL"), hereby certifies that:

               FIRST:  Name.  The name of the corporation (hereinafter
called the "Corporation") is ACTV HOLDINGS, INC.

               SECOND:  Address.  The address, including street,
number, city, and county, of the registered office of the
Corporation in the State of Delaware is Corporation Trust Center,
1209 Orange Street, in the City of Wilmington, County of New
Castle; and the name of the registered agent of the Corporation
in the State of Delaware at such address is The Corporation Trust
Company.

               THIRD:  Purposes.  The purposes for which the
Corporation is formed are to engage in any lawful act or activity
for which corporations may be organized under the Delaware GCL.

        The Corporation shall possess and exercise all the powers and privileges
granted by the Delaware GCL or by any other law of Delaware or by this
Certificate of Incorporation together with any powers incidental thereto, so far
as and to the extent that such powers and privileges are necessary or convenient
to the conduct, promotion or attainment of the business or purposes of the
Corporation.

               FOURTH:  Shares.  The total number of shares of stock
which the Corporation shall have authority to issue is one
hundred (100) shares of common stock, $0.01 par value (the
"Common Stock") and one hundred ninety-six thousand (196,000)
shares of preferred stock without par value.

        The express terms and provisions of the shares of preferred stock
classified and designated as "5% Cumulative Convertible Preferred Stock"
(hereinafter referred to as the "Preferred Shares") are as follows:

        A.     Dividends.

        The holders of the Preferred Shares shall be entitled to receive out of
any assets legally available therefor cumulative



<PAGE>
<PAGE>



dividends at the rate of 5% per annum compounded quarterly when payable (whether
or not declared), payable quarterly on March 31, June 30, September 30 and
December 31 of each year, when and as declared by the Board of Directors, in
preference and priority to any payment of any dividend on the Common Stock or
any other class or series of stock of the Corporation. Such dividends shall
accrue on any given share from the day of original issuance of such share and
shall accrue from day to day whether or not earned or declared. If at any time
dividends on the outstanding Preferred Shares at the rate set forth above shall
not have been paid or declared and set apart for payment with respect to all
preceding periods, the amount of the deficiency shall be fully paid or declared
and set apart for payment, but without interest, before any distribution,
whether by way of dividend or otherwise, shall be declared or paid upon or set
apart for the shares of any other class or series of stock of the Corporation.

        B.     Liquidation Preference.  In the event of any
liquidation, dissolution or winding up of the Corporation, either
voluntary or involuntary, the holders of the Preferred Shares
shall be entitled to receive, prior and in preference to any
distribution of any assets of the Corporation to the holders of
any other class or series of shares, the amount of $25 per share
plus any accrued but unpaid dividends.

        C.     Conversion.  The Preferred Shares are convertible into
that number of shares of the common stock of ACTV, Inc., the
parent company of the Corporation ("ACTV"), as is determined by,
and in accordance with the procedures for conversion set forth
in, the Registration Rights and Exchange Agreement to be entered
into between ACTV and the initial subscribers for the
Corporation's Preferred Shares (the "Exchange Agreement").

        Reference to the Exchange Agreement shall be deemed to include any
amendments thereto entered into in accordance with the terms thereof.

        D.     Voting Rights.  Except as provided herein or as
provided for by law, the Preferred Shares shall have no voting
rights.

               FIFTH:  Incorporator.  The name and the mailing address
of the incorporator are as follows:

                      NAME                         MAILING ADDRESS

        Wesley Fredericks, Esq.             Gersten Savage Kaplowitz & Curtin
                                            575 Lexington Avenue, 27th Floor
                                            New York, New York 10022

               SIXTH:  Term.  The Corporation is to have perpetual
existence.


                                      - 2 -

<PAGE>
<PAGE>



               SEVENTH:  Preferred Shares Vote Required.

        A.  Majority Vote.  The affirmative vote of the majority of
the Corporation's outstanding Preferred Shares shall be
necessary:

        (i)    for the amendment of the Certificate of Incorporation of the
               Corporation and for the amendment of the by-laws of the
               Corporation (subject to the super-majority provision contained in
               Section B below);

        (ii)   to authorize or issue any other equity security senior
               to or on a parity with the Preferred Shares;

        (iii)  to purchase or otherwise acquire for value any Common Stock or
               other equity security of the Corporation either junior or senior
               to or on a parity with the Preferred Shares;

        (iv)   to declare or pay any dividends or make any
               distributions except to the holders of the Preferred
               Shares;

        (v)    for a consolidation or merger of the Corporation with
               or into any other corporation or corporations, or a
               sale of all or substantially all of the assets of the
               Corporation; and

        (vi)   to borrow money from ACTV or any subsidiary thereof, except an
               indirect subsidiary of ACTV that is also a direct or indirect
               subsidiary of the Corporation.

        B.  Super-Majority Vote.  The affirmative vote of seventy-
five percent (75%) of the Corporation's outstanding Preferred
Shares shall be necessary for any amendment to the Certificate of
Incorporation or by-laws of the Corporation that may amend or
change any of the rights, preferences, or privileges of the
Preferred Shares.

               EIGHTH: Creditors. Whenever a compromise or arrangement is
proposed between the Corporation and its creditors or any class of them and/or
between the Corporation and its stockholders or any class of them, any court of
equitable jurisdiction within the State of Delaware may, on the application in a
summary way of the Corporation or of any creditor or stockholder thereof or on
the application of any receiver or receivers appointed for the Corporation under
the provisions of ss.291 Title 8 of the Delaware Code or on the application of
trustees in dissolution or of any receiver or receivers appointed for the
Corporation under the provisions of ss.279 of Title 8 of the Delaware Code,
order a meeting of the creditors or class of creditors, and/or of the
stockholders or class of stockholders of the Corporation, as the case may be, to
be summoned in such manner as the said court directs. If a majority in number
representing three fourths (3/4) in value of the creditors or class of
creditors, and/or of the stockholders or class of


                                      - 3 -

<PAGE>
<PAGE>



stockholders of the Corporation, as the case may be, agree to any compromise or
arrangement and to any reorganization of the Corporation as a consequence of
such compromise or arrangement, the said compromise or arrangement and the said
reorganization shall, if sanctioned by the court to which the said application
has been made, be binding on all the creditors or class of creditors, and/or on
all the stockholders or class of stockholders, of the Corporation, as the case
may be, and also on the Corporation.

               NINTH:  Powers.  For the management of the business and
for the conduct of the affairs of the Corporation, and in further
definition, limitation, and regulation of the powers of the
Corporation and of its directors and of its stockholders or any
class thereof, as the case may be, it is further provided:

        A.     The management of the business and the conduct of the
               affairs of the Corporation shall be vested in its Board
               of Directors.  The Board of Directors shall be elected
               by the affirmative vote of the majority of the
               Corporation's outstanding Common Stock.  The phrase
               "whole Board" and the phrase "total number of
               directors" shall be deemed to have the same meaning, to
               wit, the total number of directors which the
               Corporation would have if there were no vacancies.

        B.     Elections of directors need not be by written ballot
               unless the by-laws of the Corporation shall so provide.

        C.     Meetings of stockholders may be held within or without the State
               of Delaware, as the by-laws may provide. The books of the
               Corporation may be kept (subject to any provision contained in
               the statutes) outside the State of Delaware at such place or
               places as may be designated from time to time by the board of
               directors or in the by-laws of the Corporation.

        D.     Any action which is required to be or may be taken at
               any annual or special meeting of directors or
               stockholders of the Corporation may be taken without a
               meeting, without prior notice to directors or
               stockholders and without a vote if a consent in
               writing, setting forth the action so taken, shall have
               been signed by all of the directors or the holders of
               outstanding stock having not less than the minimum
               number of votes that would be necessary to authorize or
               to take such action at a meeting at which all the
               shares entitled to vote thereon were present and voted.

               TENTH:  Director Liability.  The personal liability of
the directors of the Corporation is hereby eliminated to the
fullest extent permitted by paragraph (7) of subsection (b) of
ss.102 of the Delaware GCL, as the same may be amended and
supplemented.


                                      - 4 -

<PAGE>
<PAGE>


               ELEVENTH:  Indemnity.  The Corporation shall, to the
fullest extent permitted by law, as the same is now or may
hereafter be in effect, indemnify each person (including the
heirs, executors, administrators and other personal
representatives of such person) against expenses including
attorneys' fees, judgments, fines and amounts paid in settlement,
actually and reasonably incurred by such person in connection
with any threatened, pending or completed suit, action or
proceeding (whether civil, criminal, administrative or
investigative in nature or otherwise) in which such person may be
involved by reason of the fact that he or she is or was a
director or officer of the Corporation or is or was serving any
other incorporated or unincorporated enterprise in such capacity
at the request of the Corporation.

               TWELFTH: Amendment.  From time to time any of the
provisions of this certificate of incorporation may be amended,
altered, or repealed, and other provisions authorized by the
Delaware GCL or other laws of the State of Delaware at the time
in force may be added or inserted in the manner and at the time
prescribed by said laws, in accordance with the Seventh Article
hereof, and all rights at any time conferred upon the
stockholders of the Corporation by this certificate of
incorporation are granted subject to the provisions of this
Article.

Signed on August __, 1996

                                                  ------------------------------
                                                          Wesley Fredericks
                                                          Sole Incorporator


                                      - 5 -



<PAGE>
 




<PAGE>
                                    EXHIBIT 5





              [Gersten, Savage, Kaplowitz & Curtin, LLP letterhead]

                                                   September 18, 1996

ACTV, Inc.
1270 Avenue of the Americas
New York, New York 10020

Gentlemen:

You  have  requested  our  opinion,  as  counsel  for  ACTV,  Inc.,  a  Delaware
corporation  (the "Company"),  in connection with the registration  statement on
Form S-3 (the "Registration  Statement"),  under the Securities Act of 1933 (the
"Act"), being filed by the Company with the Securities and Exchange Commission.

The  Registration  Statement  relates to an  offering of  7,572,709  shares (the
"Selling Security Holders' Shares") of common stock (the "Offering"),  par value
$.10 (the "Common  Stock").  Up to 5,026,983  of the Selling  Security  Holders'
Shares may be issued by the Company  upon the  exercise  of  options,  warrants,
pursuant  to SARs or upon  conversion  of  convertible  preferred  stock.  Up to
2,545,726 of the Security  Holders'  Shares may be sold by security  holders who
have  acquired  such shares  from the  Company (i) upon  exercise of options and
warrants, and pursuant to SARs, and (ii) upon issuance to consultants.

We have examined such records and documents and made such examinations of law as
we have deemed relevant in connection with this opinion.  It is our opinion that
when there has been  compliance  with the Act,  the  Selling  Security  Holders'
Shares, when issued, delivered, and paid for, will be fully paid, validly issued
and nonassessable.

No opinion is  expressed  herein as to any laws other than the laws of the State
of New  York,  of the  United  States  and the  corporate  laws of the  State of
Delaware.

We  hereby  consent  to  the  filing  of  this  opinion  as an  exhibit  to  the
Registration Statement and to the reference to our firm under the caption "Legal
Matters" in the Registration Statement. In so doing, we do not admit that we are
in the category of persons whose consent is required  under Section 7 of the Act
of  the  rules  and  regulations  of  the  Securities  and  Exchange  Commission
promulgated thereunder.

                                                Very truly yours,

                                                /s/ Gersten, Savage, Kaplowitz &
                                                    Curtin, LLP
                                                GERSTEN, SAVAGE, KAPLOWITZ &
                                                 CURTIN, LLP



<PAGE>
 




<PAGE>
                                  EXHIBIT 23.1


INDEPENDENT AUDITORS' CONSENT

   
We consent to the incorporation by reference in this Post-Effective Amendment
No. 1 to Registration Statement of ACTV, Inc. on Form S-3 of our report dated
March 28, 1996, appearing in the Annual Report on Form 10-K of ACTV, Inc. for
the year ended December 31, 1995 and to the reference to Deloitte & Touche LLP
under the heading "Experts" in the Prospectus, which is part of this
Registration Statement.
    


/s/ DELOITTE & TOUCHE LLP

New York, New York
   
October 22, 1996
    




<PAGE>
 



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