ACTV INC /DE/
10-K405/A, 1996-04-29
PATENT OWNERS & LESSORS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-K/A-1

                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                   For the fiscal year ended December 31, 1995

                                   ACTV, Inc.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

Delaware                                                              94-2907258
- --------------------------------------------------------------------------------
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                               Identification No.)

1270 Avenue of the Americas
New York, New York                                                         10020
- --------------------------------------------------------------------------------
(Address of principal executive offices)                              (Zip Code)

(212) 262-2570 (Registrant's telephone number, including area code)
- --------------
Securities registered pursuant to Section 12 (g) of the Act:

Title of each class                         Name of exchange on which registered
- -------------------                         ------------------------------------
Common Stock, Par Value $0.10                        Boston Stock Exchange

Securities registered pursuant to Section 12 (g) of the Act:

                     Common Stock, par value $0.10 per share
                                (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Sections  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X      No ____
                                      ---

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

<PAGE>
<PAGE>

As of April 23,  1996,  the  aggregate  market value of the voting stock held by
non-affiliates  of the registrant  (based on the NASDAQ Stock Market closing bid
price on April 23, 1995) was $36,463,514.

As of April 23, 1996, there were 11,891,105  shares of the  registrant's  common
stock outstanding.


                                       2

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<PAGE>


PART III

ITEM 10.  MANAGEMENT

EXECUTIVE OFFICERS AND DIRECTORS

The executive officers and directors of the Company as of April 23, 1996, are as
follows:

<TABLE>
<CAPTION>
Name                              Age        Position with the Company
- --------------------------        ---        --------------------------
<S>                             <C>           <C>

William C. Samuels                 53        Chairman, Chief Executive
                                             Officer and Director

Jay M. Kaplowitz                   49        Director

David Reese                        39        President, ACTV Entertainment,
                                             Inc. and Director

Bruce Crowley                      38        President, ACTV Interactive, Inc.
                                             and Director

Christopher C. Cline                45        Vice President--Finance, Chief
                                              Financial Officer, Secretary

Howard Squadron                     69        Director

Richard Hyman                       44        Director

</TABLE>



WILLIAM C. SAMUELS has served as President  and a Director of the Company  since
August 1, 1989, and became the Chief  Executive  Officer in 1993 and Chairman of
the Board in November 1994. He also served as Chairman of ACTV  Interactive.  He
was the founder and Chief Executive  Officer of A.P.C.  Skills, an international
consulting  firm  specializing  in  education  and  training,  which merged with
Alexander  Proudfoot,  PLC in 1986.  Mr.  Samuels  is a trustee of the Howard J.
Samuels Institute at City College.  Mr. Samuels has a JD from Harvard Law School
(1968) and a BS in Economics and Engineering from the Massachusetts Institute of
Technology (1965).

JAY M.  KAPLOWITZ has been a Director of the Company since  December  1988.  Mr.
Kaplowitz  has for more than the past 20 years engaged in the practice of law in
New York, New York. For the last 18 years,  he has been a member of the law firm
of Gersten,  Savage,  Kaplowitz & Curtin,  general  counsel to the Company.
                                       3
<PAGE>
<PAGE>


DAVID REESE has been Executive  Vice  President of  the Company  since  November
1992  and  has been President of  ACTV Entertainment,  Inc.  a subsidiary of the
Company, since November 1994. He has been employed by the Company since December
1988,  and served as the Company's Vice President of Finance from September 1989
through  November 1992.  He has been a director since  1992.  Mr. Reese has a BS
from Pennsylvania State University (1978).

BRUCE  CROWLEY  joined the Company as President,  Distance  Learning in  October
1994, became Executive Vice President in October, 1995, and became  President of
ACTV Interactive, Inc.  and a Director of the  Company in  December 1995.  Prior
thereto,  he  had  been  employed  by  KDI  Corporation since 1988, and was most
recently responsible for KDI Corporation's  education division.  Mr. Crowley has
a BA from Colgate University and an MBA from Columbia University.

CHRISTOPHER C. CLINE has been Chief Financial Officer since July 1995. Mr. Cline
joined the Company as Vice  President--Finance  in November  1993.  From 1991 to
1993 he was  employed by Showcase  Communications  Network,  Ltd.,  a multimedia
computer software and publishing company,  first as Vice  President--Finance and
later as President and Chief Executive Officer. From 1988 to 1990, Mr. Cline was
Vice  President of  Intercontinental  Trade and Finance  Corp.,  a  cross-border
financial trading and consulting company. Mr. Cline received a BA from Haverford
College (1973) and an MBA from Stanford University (1976).

RICHARD HYMAN has been a director  since  December  1994. For more than the past
five years, he has been the President of Triquest Financial  Services,  Inc. Mr.
Hyman received a BA from the University of Wisconsin (1974).

HOWARD  SQUADRON has been a director  since January 1995. He has been engaged in
the  practice  of law for  more  than 40  years,  since  1954,  with the firm of
Squadron,  Ellenoff,  Plesent,  Sheinfeld & Sorkin. Mr. Squadron received his BA
from City College (1946) and his JD from Columbia University (1947).

Executive  officers are  appointed  by the Board of  Directors  and serve at the
pleasure of the Board of  Directors.  All  Directors  hold office until the next
annual  meeting of  stockholders  or until  their  successors  are  elected  and
qualified.

KEY EMPLOYEES AND CONSULTANTS

MICHAEL J. FREEMAN,  Ph.D. has been Advanced Product  Development  Liaison since
November 1994.  Prior thereto,  he had been a director and Chairman of the Board
of Directors since June 1985. He is the inventor of the  Programming  Technology
and the founder of the Company.  Dr. Freeman devotes a substantial amount of his
business time

                                       4

<PAGE>
<PAGE>


to the  Company.  Prior to his  association  with the  Company  and  interactive
television,   Dr.  Freeman  was  involved  in  developing  interactive  products
principally  in the toy and  telecommunications  industries.  Dr.  Freeman has a
Ph.D.  from City  University  of New York (1977) and an MBA from Bernard  Baruch
College (1970).

JAMES  CROOK  has been the  Executive  Vice  President--Education  Sales for the
Company or its subsidiary  since joining the Company in 1990. From 1985 to 1990,
Mr. Crook was the  President  of Mind  Training  Systems,  Inc. He has a BA from
Muskingum  College  of New  Concord,  Ohio  (1966)  and  completed  two years of
graduate study at Kent State University.

EMPLOYMENT AGREEMENTS

The Company and Mr.  Samuels  entered into an employment  agreement  August 1995
that runs through  December  2000.  Mr. Samuels serves as Chairman of the Board,
President and Chief Executive Officer of the Company.  For the five-year term of
the  agreement,  Mr.  Samuels will be paid a minimum  annual salary of $190,000,
plus automatic  adjustments for inflation.  In addition,  the agreement provides
for Mr. Samuels to receive an annual bonus based on the market  appreciation  of
the  Company's  common  stock  to  be  paid  in  cash  and/or   in  unregistered
securities  equal to 2% of the increase over a twelve month period in  the total
market capitalization of the Company over fifty million  dollars.  Mr.  Samuels'
employment   agreement  contains non-competition  provisions  pursuant  to which
he  agreed  not to  engage  in a business that is competitive  with  the Company
during the term of his employment agreement and for one year thereafter.

The Company has issued to Mr. Samuels currently outstanding fully vested options
to purchase an aggregate of 533,035  shares of common stock at an exercise price
of $2.50 per share,  expiring at dates  between  August 1997 and April 2001.  In
addition,  the Company  has issued to Mr.  Samuels  options to purchase  525,000
shares of common  stock at an  exercise  price of $3.25 per  share,  exercisable
through  December  2003,  each third of which vests annually  beginning  January
1997.  During 1995, Mr. Samuels exercised 100,000 options at $2.50 per share and
80,000 at $3.50 per share.

Options for 120,000 of such shares may also be adjusted to avoid  dilution  from
the  issuance  from August 1989  through  July 1993 by the Company of any Common
Stock  (including  Common Stock issued after July 1993 based on options  granted
during the August 1989 to July 1993 period) as a result of any financing,  joint
venture  or other  business  transaction.  The  Company  has also  issued to Mr.
Samuels 215,000 outstanding SARs.

The Company and Mr. Reese entered into an employment  agreement August 1995 that
runs through  December  2000.  Mr. Reese has agreed to serve as the President of
ACTV  Entertainment  at an  annual  base  salary  of  $150,000,  plus  automatic
adjustments   for  inflation.   Mr.  Reese's   employment   agreement   contains
non-competition  provisions  pursuant  to which he  agreed  not to  engage  in a
business that is competitive  with the Company during the term of his employment
agreement  and for one year  thereafter.  Mr.  Reese's  employment  agreement is
terminable by the Company on six months notice.


                                       5
<PAGE>
<PAGE>

The Company has issued to Mr. Reese currently  outstanding  fully vested options
to purchase  (i) an  aggregate  of 49,683  shares of common stock at an exercise
price of $2.50 per share, and (ii) an aggregate of 55,317 shares of common stock
at an exercise  price of $3.50 per share.  The options  expire at dates  between
August 1997 and January 2002.  In addition,  the Company has issued to Mr. Reese
options to purchase 330,000 shares of common stock at an exercise price of $3.25
per share, exercisable through December 2003, each third of which vests annually
beginning  January  1997.  The  Company  has also  issued to  Mr. Reese 124,000,
outstanding SARs.

The Company and Mr.  Crowley  entered into an  employment  agreement in December
1995. Mr. Crowley has agreed to serve as President, ACTV Interactive, Inc. at an
annual base salary of $150,000.  Mr.  Crowley's  employment  agreement  contains
non-competition  provisions  pursuant  to which he  agreed  not to  engage  in a
business that is competitive  with the Company during the term of his employment
agreement and for one year thereafter.

The Company has issued to Mr. Crowley currently outstanding fully vested options
to purchase an aggregate of 33,333  shares of common stock at an exercise  price
of $3.50 per share,  exercisable through July 1999. In addition, the Company has
issued to Mr. Crowley (i) options to purchase  201,000 shares of common stock at
an exercise price of $3.25 per share,  exercisable  through  December 2003, each
third of which vests annually  beginning January 1997, and (ii) 66,667 shares at
an exercise price of $3.50 per share, vesting in equal installments in July 1996
and July 1997 and exercisable  through July 1999. The Company has also issued to
Mr. Crowley 100,000 SARs.


Mr. Samuels',  Mr. Reese's  and  Mr. Crowley's  employment  contracts  contain a
change  in  control provision whereby, in certain circumstances,  including  the
possibility that a person other than the  Washington  Post  Company becomes  the
owner of 30% or more of the outstanding securities of the employer and  they are
not  retained,  they receive a bonus not to exceed  2.7  times the then  current
base salary and the exercise price on all options is reduced to $.10 per option.


The Company and Dr.  Freeman  entered into an  employment  agreement in November
1994,  whereby  Dr.  Freeman  agreed to serve as  Advanced  Product  Development
Liaison for a term of five years from the original  date of the  agreement.  Dr.
Freeman is paid at the rate of  $167,500  per year.  Dr.  Freeman is required to
devote as much time as he, in his  discretion,  deems necessary to discharge his
duties.  The  employment  agreement  of  Dr.  Freeman  contains  non-competition
provisions  pursuant  to which he agreed  not to engage  in a  business  that is
competitive with the Company during the term of his employment agreement and for
one  year  thereafter.  The  Company  has  also  issued  to  Dr. Freeman  64,000
outstanding SARs.


ITEM 11.       EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following table sets forth all cash  compensation  for services  rendered in
all capacities to the Company,  its  subsidiaries  and ACTV  Interactive for the
fiscal years ended  December 31, 1995,  December 31, 1994, and December 31, 1993
paid to the  Company's  Chief  Executive  Officer,  the four other  most  highly
compensated executive officers (the

                                       6

<PAGE>
<PAGE>

"Named  Executive  Officers")  at the end of the above  fiscal years whose total
compensation   exceeded  $100,000  per  annum,  and  up  to  two  persons  whose
compensation exceeded $100,000 during the above fiscal years, although they were
not executive officers at the end of such years.
<TABLE>
<CAPTION>

                                                  Restricted                   All Other
Name and Principal                                     Stock                     Compen-
Position               Year    Salary     Bonus       Awards     Options/SARs    sation
- --------------------------------------------------------------------------------------
<S>                  <C>     <C>         <C>       <C>          <C>            <C>

William Samuels        1995  $196,597    $52,000               625,087/30,000  $185,551
Chairman, Chief        1994  $150,000    $25,000               80,000/100,000  $4,320
Executive Officer (1)  1993  $150,000                            152,948/0

Michael J. Freeman     1995  $160,409                                          $197,652
Ph.  D,  Chairman  of  1994  $162,500                                          $2,610
the Board (2)          1993  $162,500

David Reese            1995  $149,022                         330,000/30,000   $86,957
President, ACTV        1994  $123,078    $15,000               40,000/30,000   $990
Entertainment,   Inc.  1993  $100,000                            15,317/0
(3)

Bruce Crowley          1995  $147,990    $10,000                201,000/0
President, ACTV        1994  $69,231                         100,000/100,000   $55,000
Interactive,     Inc.  1993
(4)

James Crook            1995  $107,347               $2,100      0/20,000       $79,426
Executive Vice Presi-  1994
dent, Ed.  Sales  (5)  1993

Gregory Harper         1995
President, Technology  1994 $126,923   $32,211
(6)                    1993
</TABLE>




(1)     Mr. Samuels has been Chief  Executive  Officer of the Company since 1993
        and  Chairman  of the Board  since  November  1994;  he has  served as a
        President of the Company since 1989. Mr. Samuel's  "other  compensation"
        for 1994 relates to life  insurance  premiums  paid by the Company.  His
        "other compensation" for 1995 relates to life insurance premiums paid by
        the Company  ($4,176) and to the exercise of stock  appreciation  rights
        ($181,375).

(2)     Dr. Freeman was Chairman of the Board of Directors  until November 1994,
        and was Chief  Executive  Officer of the Company from 1985 to 1993.  Dr.
        Freeman's  "other  compensation"  for  1994  relates  to life  insurance
        premiums paid by the Company.  His "other compensation" for 1995 relates
        to life  insurance  premiums  paid by the  Company  ($2,523)  and to the
        exercise of stock appreciation rights ($195,129).


(3)     Mr. Reese has been President of ACTV Entertainment,  Inc. since November
        1994.  Prior thereto he had been Executive Vice President since November
        1992 and the Company's  Vice  President of Finance from  September  1989
        through November 1992. Mr. Reese's "other compensation" for 1994 relates
        to life insurance premiums paid by the Company. His "other compensation"
        for 1995 relates to life  insurance  premiums paid by the Company ($957)
        and to the exercise of stock appreciation rights ($86,000).

                                       7

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<PAGE>

(4)     Mr. Crowley has been President of ACTV  Interactive, Inc. since December
        1995,  and  prior  thereto, the  Company's  President, Distance Learning
        since October 1994. During the period January-September 1994, Mr.Crowley
        performed  consulting  services  for  the  Company for which he was paid
        $55,000.

(5)     Mr. Crook has been Executive  Vice  President,  Education  Sales for the
        Company or its subsidiary since joining the Company in 1990. Mr. Crook's
        "other compensation" for 1995 relates to life insurance premiums paid by
        the Company  ($4,176) and to the exercise of stock  appreciation  rights
        ($75,250).  In 1993 and 1994, Mr. Crook's  compensation from the Company
        was less than $100,000.

(6)     Mr. Harper  served as the  President of Technology  for the Company from
        November 1993 to November 1994.


                                        8


<PAGE>
<PAGE>


                                   SAR GRANTS

The  following  tables  set  forth  certain  information  with  respect  to  all
outstanding  stock options and stock  appreciation  rights  ("SARs")  granted or
issued to the Company's Named Executive Officers and Directors.

<TABLE>
<CAPTION>

                                                                              Potential Realizable
                                                                                Value at Assumed
                                                                                 Annual Rates of
                                          % of Total                               Stock Price
                              Number     SARs Granted   Exercise                 Appreciation for
                              of SARs    to Employees     Price    Expiration      Option Term
Name of Holder                Granted   in Fiscal Year  ($/Share)    Date        5%($)      10%($)
- -----------------------     ----------  --------------  ---------- ----------   ------     --------
<S>                       <C>          <C>             <C>         <C>         <C>        <C>

William Samuels               30,000       17.2%         $3.50      5/26/05      $66,034   $167,343
David Reese                   30,000       17.2%         $3.50      5/26/05      $66,034   $167,343
James Crook                   20,000       11.5%         $3.50      5/26/05      $44,023   $111,562
</TABLE>

                                  OPTION GRANTS


<TABLE>
<CAPTION>

                                                                              Potential Realizable
                                                                                Value at Assumed
                                                                                 Annual Rates of
                                          % of Total                               Stock Price
                              Number     SARs Granted   Exercise                 Appreciation for
                              of SARs    to Employees     Price    Expiration      Option Term
Name of Holder                Granted   in Fiscal Year  ($/Share)    Date        5%($)      10%($)
- -----------------------     ----------  --------------  ---------- ----------   ------     --------
<S>                       <C>          <C>             <C>         <C>       <C>        <C>

William C. Samuels           525,000       30.7%         $3.25     12/31/03   $814,658 $1,951,248
William C. Samuels           100,087        5.9%         $2.50     12/31/03   $155,308   $371,990
David Reese                  330,000       19.3%         $3.25     12/31/03   $512,071 $1,226,499
Bruce Crowley                201,000       11.8%         $3.25     12/31/03   $311,898   $747,049
</TABLE>



                                       9

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<PAGE>

                            TEN-YEAR OPTION REPRICING

The  following  tables  set forth  certain  information  with  respect to option
repricings during the past ten years for the Company's Named Executive  Officers
and Directors.

<TABLE>
<CAPTION>

                             Number of
                           Securities Un-   Market                             Length of
                           derlying Op-     Price of    Exercise               Original
                              tions/       Stock at     Price at              Option Term
                               SARs         Time of      Time of      New    Remaining at
                            Repriced or  Repricing or Repricing or Exercise    Date of
                              Amended      Amendment    Amendment    Price   Repricing or
Name of Holders   Date          (#)        ($)        ($)             ($)     Amendment
- ---------------- -------   ---------       -------- -----------   ---------   ---------
<S>             <C>        <C>              <C>     <C>          <C>         <C>
William Samuels  1/13/95     80,000          3.38         5.00       3.50       7.0 Yrs
David Reese      1/13/95     40,000          3.38         5.00       3.50       7.0 Yrs
David Reese      1/13/95     15,317          3.38         5.50       3.50       3.9 Yrs
Bruce Crowley    1/13/95    100,000          3.38         5.50       3.50       4.5 Yrs
James Crook      1/13/95     20,000          3.38         5.00       3.50       7.0 Yrs
</TABLE>


                                       10


<PAGE>
<PAGE>


                             TEN-YEAR SAR REPRICING

The  following  tables  set forth  certain  information  with  respect  to stock
appreciation  right repricings during the past ten years for the Company's Named
Executive Officers and Directors.


<TABLE>
<CAPTION>

                             Number of
                           Securities Un-   Market                               Length of
                           derlying Op-     Price of     Exercise                 Original
                              tions/       Stock at      Price at               Option Term
                               SARs         Time of       Time of        New    Remaining at
                            Repriced or  Repricing or   Repricing or   Exercise   Date of
                              Amended      Amendment     Amendment      Price   Repricing or
Name of Holders    Date         (#)           ($)           ($)          ($)     Amendment
- ----------------  -------    ---------    ----------    -----------    --------  ---------
<S>             <C>        <C>            <C>           <C>          <C>         <C>

William Samuels   1/13/95     100,000        3.38          5.50          3.50     9.6 Yrs
William Samuels  11/17/95      30,000        3.38          4.50          3.50     9.5 Yrs
David Reese       1/13/95      30,000        3.38          5.50          3.50     9.6 Yrs
David Reese      11/17/95      30,000        3.38          4.50          3.50     9.5 Yrs
Bruce Crowley     1/13/95     100,000        3.38          5.50          3.50     9.5 Yrs
James Crook      11/17/95      20,000        3.38          4.50          3.50     9.5 Yrs
</TABLE>


                         OPTION/SAR YEAR END VALUES (1)

<TABLE>
<CAPTION>
                                                                                  Value of
                                                             Number of         Unexercised
                                                            Unexercised       In-the-Money
                                                           Options/SARs       Options/SARs
                             Shares                           at FY-End          at FY-End
                        Acquired on     Value              Exercisable/       Exercisable/
Name                   Exercise (#)  Realized             Unexercisable      Unexercisable
- ---------------------------------------------------------------------------------------------
<S>                   <C>            <C>         <C>                      <C>

William Samuels (2)          180,000  $165,000       41,000/174,000 SARs    $49,688/$160,625
                              20,000   $50,000   533,035/525,000 Options   $632,979/$229,688

Michael Freeman, Ph.D. (2)                                 0/64,000 SARs         $0/$140,000
                                                             0/0 Options               $0/$0

David Reese (2)                                       38,000/86,000 SARs     $71,125/$80,125
                                                  65,000/370,000 Options    $61,871/$151,875

Bruce Crowley (2)                                     20,000/80,000 SARs      $3,750/$15,000
                                                  33,000/268,000 Options     $6,188/$100,500

James Crook (2)                                       28,000/48,000 SARs     $61,250/$65,000
                                                   21,000/20,000 Options      $24,938/$3,750
</TABLE>


(1)     The  closing  bid  price of a share  of the  Company's  Common  Stock at
        December  31,  1995,  was 3 11/16.  The base  prices of SARs were either
        $1.50 and $3.50,  and the exercise  prices of stock  options were either
        $2.50, $3.25 or $3.50.

                                       11
<PAGE>
<PAGE>

(2)     During 1995, Mr. Samuels  exercised 180,000 options and exercised 32,000
        SARs (cash proceeds of $181,375),  Mr. Reese exercised 16,000 SARs (cash
        proceeds of $86,000),  Mr. Crook exercised 14,000 SARs (cash proceeds of
        $75,250)  and Dr.  Freeman  exercised  96,000 SARs  (proceeds  of 70,956
        shares of unregistered stock).

EXECUTIVE COMPENSATION POLICY

The Company's executive  compensation  policy is designed to attract,  motivate,
reward and retain the key  executive  talent  necessary to achieve the Company's
business  objectives and contribute to the long-term success of the Company.  In
order to meet these goals, the Company's  compensation  policy for its executive
officers  focuses  primarily  on  determining   appropriate  salary  levels  and
providing long-term  stock-based  incentives.  To a lesser extent, the Company's
compensation  policy  also  contemplates  performance-based  cash  bonuses.  The
Company's compensation  principles for the Chief Executive Officer are identical
to those of the Company's other executive officers.

Cash  Compensation.  In  determining  its  recommendations  for  adjustments  to
officers'  base salaries for fiscal 1995, the Company  focused  primarily on the
scope of each officer's  responsibilities,  each officer's  contributions to the
Company's  success in moving toward its long-term goals, the  accomplishment  of
goals set by the officer and approved by the Board for that year,  the Company's
assessment of the quality of services  rendered by the officer,  comparison with
compensation  for  officers of  comparable  companies  and an  appraisal  of the
Company's financial position.  In certain situations,  relating primarily to the
completion of important  transactions or developments,  the Company may also pay
cash bonuses,  the amount of which will be determined  based on the contribution
of the officer and the benefit to the Company of the transaction or development.

Equity Compensation. The grant of stock options and stock appreciation rights to
executive  officers  constitutes an important element of long-term  compensation
for the executive  officers.  The grant of stock options and stock  appreciation
rights increases  management's  equity ownership in the Company with the goal of
ensuring that the interests of management  remain closely  aligned with those of
the  Company's  stockholders.  The Board  believes  that stock options and stock
appreciation  rights in the  Company  provide a direct  link  between  executive
compensation and stockholder  value. By attaching  vesting  requirements,  stock
options and stock  appreciation  rights also create an incentive  for  executive
officers to remain with the Company for the long term.  See "Stock  Option Plan"
and "Stock Appreciation Rights Plan."

CHIEF EXECUTIVE OFFICER COMPENSATION

As indicated  above,  the factors and criteria  upon which the  compensation  of
William C. Samuels,  the Chief Executive Officer,  is based are identical to the
criteria used in evaluating  the  compensation  packages of the other  executive
officers of the Company. The Chief Executive Officer's individual  contributions
to the Company included his

                                       12

<PAGE>
<PAGE>

leadership  role  in  establishing  and  retaining  a  strong  management  team,
developing  and  implementing  the  Company's   business  plans  and  attracting
investment   capital  to  the  Company.   In  addition,   the  Company  reviewed
compensation levels of chief executive officers at comparable companies with the
Company's industry.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

The Company did not have a  compensation  committee  during the past fiscal year
and all determinations concerning executive compensation for such period for the
Company's executive officers were made by the Board of Directors.  The directors
abstained from participation in compensation determinations concerning their own
compensation.  None of the  executive  officers of the Company has served on the
board of directors or on the compensation  committee of any other entity, any of
whose officers served on the Board of Directors of the Company.

                                       13

<PAGE>
<PAGE>


CORPORATE PERFORMANCE GRAPH

The graph shows a  comparison  of  cumulative  total  stockholder  returns  from
December  31, 1990 through  December 31, 1995 for the Company,  the NASDAQ Stock
Market-U.S. Index ("NASDAQ") and the Hambrecht & Quist Technology Index ("H&Q").
The graph  assumes  that the value of the  investment  in the  Company's  Common
Stock,  NASDAQ and H&Q was $100 on December 31, 1990 and that all dividends were
reinvested.  No dividends  have been  declared or paid on the  Company's  Common
Stock.  The  cumulative  total  stockholder  returns for such  investment in the
Company, NASDAQ and H&Q resulted in values of $39, $61, and $148,  respectively,
on December 31, 1991; values of $89, $187, and $170,  respectively,  on December
31, 1992;  values of $279, $214, and $186,  respectively,  on December 31, 1993;
values of $153, $210, and $215,  respectively,  on December 31, 1994; and values
of $158, $297, and $253, respectively, on December 31, 1995.

OTHER COMPENSATION

Outside directors may be paid an honorarium for attending  meetings of the Board
of Directors of the Company,  in an amount that management  anticipates will not
exceed $500 per meeting.

AGREEMENTS WITH MANAGEMENT

In  June  1985,  a  group  of  investors, including Dr. Freeman,  engaged  in  a
restructuring  of the Company and the purchase of the shares of certain previous
investors. In connection with such restructuring,  the Company obligated  itself
to repay certain  creditors, out of a repayment  pool  ("Repayment Pool")  to be
Funded with 10% of the Company's  "available  cash flow" in excess of $1,000,000
in any calendar  year.  Available cash  flow is  the excess  of gross  revenues.
As  of December 31, 1993,  the  aggregate  amount  of principal and interest due
such creditors was approximately $709,794. During 1994, the Company extinguished
all  outstanding  obligations  under the Repayment  Pool by paying cash,  and in
three cases  issuing  promissory  notes,  in  separately  negotiated  settlement
agreements  with  the holders of the obligations.  The  three  notes, issued  to
Nolan Bushnell,  Prudential  Bache  Securities, Inc.  and  Dr. Freeman,  in  the
original  principal  amount  of  $190,000,  $25,000  and  $8,770,  respectively,
were also repaid during 1995, at either their original principal amount, or at a
discounted  amount.   The  settlement  price  in   all   these   agreements  was
approximately 18% of the obligations' face value.

                                       14

<PAGE>
<PAGE>


STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

Stock Option Plan

In December 1986, the Board of Directors approved a stock option plan (the "1986
Plan") that  provided  for the granting of 24,435  stock  options to  employees,
consultants,  officers and directors,  as selected by the Board of Directors. As
of  December  31,  1991,  options  for 11,413  shares had been  granted to eight
employees  with  exercise  prices from $0.01 to $8.185  under the 1986 Plan.  No
further  shares  are to be  granted  under  the  1986  Plan,  since  it has been
canceled.  By December 31, 1994,  all options  granted  under this plan had been
exercised or had expired.

On August 9, 1989,  the Board of Directors  approved a 1989  Employee  Incentive
Stock Option Plan and a 1989 Non-Qualified Stock Option Plan (collectively,  the
"Plans") and on October 20, 1989, the  stockholders  authorized and approved the
adoption of the Plans.  Michael J.  Freeman is not  eligible to  participate  in
either  Plan.  The  1989  Employee   Incentive  Stock  Option  Plan,   which  is
administered  by the Board of  Directors,  provides for the issuance of up to an
aggregate of 100,000 shares of Common Stock upon exercise of options  granted to
key employees.  This Plan  stipulates that the option price may not be less than
fair market value on the date of the grant and, from May 4, 1990, through May 4,
1992,  could not be less than $5.50 per share.  Options  granted under this Plan
shall not be  exercisable  for a period longer than ten (10) years from the date
of the grant.  The Plan  generally  provides that at the time of exercise of any
option the purchase  price must be  delivered  in cash,  or at the option of the
Board of Directors,  or a committee  designated  by the Board to administer  the
Plan (the "Committee"),  through delivery of the Company's Common Stock equal in
value to the option exercise price, or by a combination  thereof.  Options under
this Plan may be issued as "Incentive  Stock Options" under Federal tax laws. As
of  December  31,  1995,  100,000  options had been  granted  under this Plan at
exercise  prices of $2.50 to $3.50 per share;  the  options  expire  between the
years 1997 and 2000. During 1995, 2,000 options under the Plan were exercised.

The 1989 Non-qualified  Stock Option Plan, which is administered by the Board of
Directors,  provides for the issuance of up to an aggregate of 100,000 shares of
Common Stock upon exercise of options granted to employees, officers, directors,
consultants and independent  contractors.  This Plan provides that the Board has
the  discretion  to establish  the option  exercise  price,  and that the option
exercise  price may be less than fair  market  value at the time of the grant of
the option. However, a further provision is that from May 4, 1990 through May 4,
1992,  no options could be granted  having an exercise  price that was less than
the higher of the then  current  market price of the  Company's  Common Stock or
$5.50  per  share.  Options  granted  under  this  Plan  shall  expire on a date
determined  by the Board or the  Committee,  but in no event  later  than  three
months after the  termination  of  employment or retainer.  This Plan  generally
provides  that the purchase  price must be delivered in cash, or if permitted by
the Board or the Committee, services rendered or by a combination thereof. As of
December 31, 1995,  100,000 options had been granted under this plan at exercise
prices of $2.50 to $5.50 per share,  which options

                                       15

<PAGE>
<PAGE>

expire  between the years 1997 and 1998.  During 1995,  1,000  options under the
Plan were exercised.

The Company has issued  options to  purchase  shares of Common  Stock at varying
prices,  expiring  at dates  from 1996 to 2003,  and are not part of the  Plans.
These  include  currently  outstanding  options to (i) Mr.  Samuels  for 533,035
shares at $2.50 per share and  525,000  at $3.25 per share:  (ii) Mr.  Reese for
49,683  shares at $2.50 per  share,  55,317 at $3.50 per share,  and  330,000 at
$3.25 per share;  Mr.  Crowley for 100,000 shares at $3.50 per share and 201,000
at $3.25  per  share;  and Mr.  Crook for  21,000  shares at $2.50 per share and
20,000 at $3.50 per share.

Stock Appreciation Rights Plan

The Company's 1992 Stock  Appreciation  Rights Plan ("SAR Plan") was approved by
the  Company's  stockholders  in December  1992.  The SAR Plan  provides a means
whereby employees, officers, directors,  consultants and independent contractors
may acquire the right to participate in the  appreciation of the Common Stock of
the Company  pursuant to stock  appreciation  rights  ("SARs").  The SAR Plan is
designed to promote the long-term  interest of the Company and its  stockholders
by  providing  the  recipients  with an  additional  incentive  to  promote  the
financial success of the Company and its subsidiaries.  Subject to adjustment as
set  forth in the SAR Plan,  the  aggregate  number of SARs that may be  granted
shall not exceed 900,000. The SAR Plan is administered by the Stock Appreciation
Rights Committee (the "SAR Committee").

SARs may not be exercised  until the  expiration  of six months from the date of
grant, and could in no event be exercised earlier than May 1, 1994. One-fifth of
the  SARs  awarded  to a  recipient  vest  at the end of  each  12-month  period
following  the date of  grant.  If a holder of a SAR  ceases to be an  employee,
director  or  consultant  of the  Company,  or one  of  its  subsidiaries  or an
affiliate,  other than by reason of the holder's death or  disability,  any SARs
that have not vested shall become void. Exercise of SARs also will be subject to
such further  restrictions  (including limits on the time of exercise) as may be
required to satisfy the requirements of Rule 16b-3 promulgated by the Securities
and Exchange  Commission and any other applicable law or regulation  (including,
without limitation, federal and state securities laws and regulations). SARs are
not transferable, except by will or under the laws of descent and distribution.

Upon  exercise of a SAR,  the holder will receive for each share for which a SAR
is exercised,  as determined by the SAR Committee in its discretion,  (a) shares
of the Company's Common Stock, (b) cash, or (c) cash and shares of Common Stock,
equal to the  difference  between  (i) the fair  market  value  per share of the
Common  Stock on the date of  exercise  of the SAR and (ii) the  value of a SAR,
which  amount  shall be no less than the fair  market  value per share of Common
Stock on the date of grant of the SAR.

A grant of SARs  has no  Federal  income  tax  consequences  at the time of such
grant.  Upon the exercise of SARs,  the amount of any cash and,  generally,  the
fair  market  value of any

                                       16

<PAGE>
<PAGE>


shares of Common Stock  received,  is taxable to the holder as ordinary  income;
the Company  will have a  corresponding  deduction.  Upon the sale of any Common
Stock  acquired by the  exercise of SARs,  holders  will  realize  long-term  or
short-term capital gains or losses, depending upon their holding period for such
Common Stock.

Under the Company's SAR Plan, as of December 31, 1995, the Company had granted a
total of 874,000  SARs at  exercise  prices of either  $1.50 or $3.50 per share,
including 290,000 SARs to William Samuels,  160,000 SARs to Dr. Michael Freeman,
100,000  SARs to Bruce  Crowley,  140,000 SARs to David Reese and 90,000 SARs to
James Crook.  The initial  prices of all the SARs granted were equal to the fair
market values of a share of Common Stock on the dates of grant. During 1995, Mr.
Samuels exercised 43,000 SARs and received cash proceeds of $181,375,  Mr. Reese
exercised 16,000 SARs and received cash proceeds of $86,000, Mr. Crook exercised
14,000 SARs and received cash  proceeds of $75,250,  and Dr.  Freeman  exercised
96,000 SARs and  received  70,956  unregistered  shares of ACTV common  stock as
proceeds .

The SARs expire  between  1998 and 2004;  one-fifth of the total SARs granted to
each  recipient  vest at the end of each 12 month period  following  the date of
grant.

SECTION 16(A) REPORTING

As under the securities laws of the United States, the Company's directors,  its
executive (and certain other)  officers,  and any persons holding ten percent or
more of the  Company's  Common  Stock  must  report  on their  ownership  of the
Company's  Common Stock and any changes in that  ownership to the Securities and
Exchange  commission  and to the National  Association  of  Securities  Dealers,
Inc.'s  Automated  Quotation  System.  Specific due dates for these reports have
been  established.  During the year ended December 31, 1995, all reports for all
transactions  were filed on a timely basis,  except for inadvertent late filings
of a Form 3 for each of Howard  Squadron  and Richard  Hyman,  relating to their
appointment as directors in January 1995. Upon discovery of these oversights,  a
Form 3 setting forth an initial  statement of  beneficial  ownership for each of
Howard Squadron and Richard Hyman was promptly filed.

                                       17

<PAGE>
<PAGE>


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN
          BENEFICIAL OWNERS AND MANAGEMENT

PRINCIPAL STOCKHOLDERS

The following  table sets forth certain  information as of April 23, 1996,  with
respect to each beneficial owner of five percent (5%) or more of the outstanding
shares of Common  Stock of the  Company,  each  director  of the Company and all
officers and  directors as a group.  The table does not include  options or SARs
that  have not yet  vested  or are not  exercisable  within  60 days of the date
hereof.

<TABLE>
<CAPTION>


Name and Address                                Number of
of Beneficial Owner                                Shares           Percent of Class
- --------------------------------                ---------           ----------------
<S>                                       <C>                     <C>
William C. Samuels (1)
c/o ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020                              3,321,917                     26.74%

David Reese (2)
c/o ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020                                105,000                      *

Bruce Crowley (3)
c/o ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020                                 66,000                      *

Jay M. Kaplowitz, Esq. (4)
c/o Gersten, Savage, Kaplowitz & Curtin
575 Lexington Avenue
New York, NY  10022                                27,000                      *

Richard Hyman (5)
c/o Triquest Financial Services
505 Park Avenue
New York, NY 10022                                 25,000                      *

Howard Squadron (6)
c/o Squadron, Ellenoff, Plesent,
   Sheinfeld & Sorkin
551 Fifth Avenue
New York, NY 10176                                 65,267                      *

The Washington Post Company (7)
1150 15th Street, N.W.
Washington, D.C. 20071                          2,341,334                     19.69%

All Directors and Officers
as a Group (8 persons)
(1)(2)(3)(4)(5)(6)                              3,672,163                     28.86%
</TABLE>

  

<PAGE>
<PAGE>                                     18

*       Indicates that director holds less than 1% of common shares outstanding


(1)     Includes  240,950  shares of Common  Stock owned by Mr.  Samuels,  up to
        533,035 shares of Common Stock issuable to Mr. Samuels upon the exercise
        of stock  options,  2,341,334  shares of Common  Stock owned by the Post
        Company and 206,598 shares owned by Dr. Freeman,  which are subject to a
        voting  agreement with Mr. Samuels.  Does not include shares that may be
        issued by the Company upon the exercise of SARs.

(2)     Includes  105,000 shares issuable to upon the exercise of stock options.
        Does not  include  shares  that may be  issued by the  Company  upon the
        exercise of SARs.

(3)     Includes  66,000 shares of Common Stock issuable to Mr. Crowley upon the
        exercise of stock options. Does not include shares that may be issued by
        the Company upon the exercise of SARs.

(4)     Includes 25,000 shares issuable upon the exercise of stock options.

(5)     Includes 25,000 shares issuable upon the exercise of stock options.

(6)     Includes 50,000 shares issuable upon the exercise of stock options.

(7)     Includes  2,341,334  shares of Common Stock issued to the Post  Company,
        including  750,000  shares of Common Stock  issued March 15, 1994,  upon
        exercise of an option and 871,334  shares of Common  Stock  issued March
        15,  1994,  upon  conversion  of  an  8%  Convertible   Promissory  Note
        (including  accrued  interest  through March 15, 1994).  All of the Post
        Company's  shares are subject to a voting  agreement  with Mr.  Samuels.
        Does not include  shares  issuable upon the exercise of the right of the
        Post Company to purchase form the Company the amount of shares of Common
        Stock necessary to bring the Post Company's  percentage ownership of the
        total then outstanding shares to 51%. See "CERTAIN TRANSACTIONS."

(8)     Includes  835,035 shares issuable upon the exercise of options that have
        vested  or vest  within  60 days of the  date of this  report.  Does not
        include  shares that may be issued by the Company  upon the  exercise of
        SARs.

ITEM 13.  CERTAIN TRANSACTIONS

On March 17, 1992, the Post Company  acquired an 8% Convertible  Promissory Note
of the Company in the principal  amount of $1,500,000 (the  "Convertible  Note")
and, in connection  therewith,  acquired 720,000  unregistered  shares of Common
Stock.  The  principal  amount  of the  Convertible  Note  was  payable  in four
installments of $375,000,  together with accrued interest thereon,  on March 15,
1994, September 15, 1994, March 15, 1995, and September 15, 1995. The purpose of
this  transaction was to provide  working  capital to the Company.  On March 15,
1994, the unpaid  principal and accrued and unpaid  interest on the  Convertible
Note were  converted into 871,334 shares of Common Stock of the Company at $2.00
per share.

On March 11, 1994,  the Post Company  entered into a voting  agreement  with the
Company and William C. Samuels, Chief Executive Officer of the Company as voting

                                       19

<PAGE>
<PAGE>

trustee ("Voting  Trustee"),  pursuant to which the Post Company has assigned to
Mr. Samuels its voting rights with respect to the Company's Common Stock that it
holds.  This voting trust remains in effect for 10 years, or as long as the Post
Company's  shareholdings in the Company are greater than 20% or less than 51% of
outstanding  Common  Stock.  The Post Company also regains the right to vote its
shares of Common Stock under  certain  circumstances,  including the proposal of
any  amendment  to  the  Company's   certificate  of   incorporation   requiring
stockholder  approval;  in  case  of  any  reclassification  or  change  of  the
outstanding Common Stock of the Company,  any consolidation of the Company with,
or merger of the Company into, another corporation,  or in the case of a sale or
conveyance to another corporation or other entity of all or substantially all of
the  property,  assets or business of the Company;  upon the  commencement  of a
proxy contest regarding the Company's Board of Directors;  if a person or entity
acquires 20% or more of the  outstanding  Common  Stock of the Company;  or if a
conflict of interest (as determined by the Post Company in its sole  discretion)
involving the Voting Trustee or any successor Voting Trustee should arise.

On March 17, 1992,  effective with the formation of ACTV  Interactive,  the Post
Company  acquired an option (the "Option")  pursuant to an option agreement (the
"Option  Agreement")  to purchase an additional  750,000 shares of the Company's
Common Stock at $2.00 per share, or $2.50 per share if exercised after March 15,
1994.  On March 15, 1994,  the Post  Company  exercised  this Option,  receiving
750,000 shares at $2.00 per share. On such date, the average of the high bid and
ask prices of the  Company's  Common  Stock was $5 7/8.  The Post  Company  also
obtained  pursuant  to the  Option  Agreement  certain  "piggyback"  and  demand
registration  rights with respect to the 720,000  shares of Common Stock that it
purchased in 1992 and the shares of Common Stock that it received  upon exercise
of the Option and  conversion of the  Convertible  Note. In connection  with the
Option Agreement, the Post Company also received the right to purchase, from the
Company,  at a fair market exercise price to be determined,  an amount of shares
of Common Stock necessary to increase the Post Company's percentage ownership of
the total then outstanding shares of Common Stock to 51%.

Such right is  exercisable  through  March 17,  1997,  subject to  extension  in
certain  circumstances.  Until March 17, 1995,  the Post  Company  agreed not to
acquire more than 40% of the Company unless certain events  occurred,  such as a
tender offer, a proxy contest,  or the acquisition by a third party of in excess
of 15% of the  Company's  Common Stock,  as set forth in a standstill  agreement
between the Company and the Post Company (the "Standstill Agreement").

On July 14, 1992,  the Post Company and the Company  formed ACTV  Interactive to
market  the  Company's  Programming  Technology  for  educational   applications
world-wide.  The Post  Company  invested  $2.5  million  and  owned  51% of ACTV
Interactive.

                                       20

<PAGE>
<PAGE>

ACTV  Interactive,  Inc., a wholly owned subsidiary of the Company,  owned a 49%
interest  in  ACTV  Interactive.  In  connection  with  the  formation  of  ACTV
Interactive,  the  Company  entered  into  a  license  agreement  (the  "License
Agreement") with the partnership, pursuant to which ACTV Interactive was given a
license to exploit the Programming  Technology in the creation and  distribution
of educational  programming.  The License Agreement  provided for the Company to
receive a five  percent  (5%)  royalty on  certain  revenues  generated  by ACTV
Interactive, subject to certain adjustments.

On March 11, 1994, the Company  purchased the Post Company's entire 51% interest
in ACTV  Interactive  for  consideration  of $4.5  million,  consisting  of $2.5
million in cash at closing and a $2 million note due December 31, 1996 (the "New
Note").  The New Note accrued  interest at 8%. The principal of the New Note was
secured pursuant to a security agreement through which the Post Company acquired
a security  interest in and lien with respect to all of the  Company's  existing
United States patents and pending applications. The New Note was paid in full by
October 1995.

The consideration for the acquisition by ACTV of the Post Company's  interest in
ACTV Interactive was based on the value of the ACTV Programming it had developed
for education,  its marketing and sales of such  programming,  and the Company's
assessment of the future value of the use of the  Programming  Technology in the
education and distance learning markets.

Jay M. Kaplowitz is a Director of the Company and a partner of Gersten,  Savage,
Kaplowitz & Curtin,  LLP,  general  counsel to the Company.  Mr.  Kaplowitz owns
2,000 shares and options to purchase 25,000 shares at an exercise price of $3.50
per share.  The  options  were  issued to Mr.  Kaplowitz  pursuant  to an option
agreement dated January 1, 1989 that granted Mr. Kaplowitz  registration  rights
with respect to such options.

All current transactions  between the Company,  and its officers,  directors and
principal  stockholders  or any  affiliates  thereof are, and in the future such
transactions  will be, on terms no less  favorable  to the Company than could be
obtained from unaffiliated third parties.

                                       21


<PAGE>
<PAGE>


                                   SIGNATURES


Pursuant  to the  requirements  of  Section 13 or 15 (d) of the  Securities  and
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned  thereunto duly authorized in the City of New York
and State of New York on the 25th day of April 1996.

                                              ACTV, Inc.

                                              By: /s/William C. Samuels
                                                  ---------------------
                                                  William C. Samuels
                                                  Chairman and Chief
                                                  Executive Officer

Pursuant to the  requirements  of the Securities and Exchange Act of 1934,  this
Report has been signed below by the following  persons in the  capacities and on
the date indicated.

<TABLE>
<CAPTION>

Signature                          Title                                Date
- ---------                          -----                                ----
<S>                                 <C>                            <C>
/s/ William C. Samuels                                            April 25, 1996
- ----------------------
William C. Samuels            Chairman, Chief Executive
                              Officer, and Director

/s/ David Reese                                                   April 25, 1996
- ---------------
David Reese                   President - ACTV
                              Entertainment, Inc.,
                              and Director

/s/ Bruce Crowley                                                 April 25, 1996
- ----------------------
Bruce Crowley                 President - ACTV
                              Interactive, Inc.,
                              and Director

/s/ Jay M. Kaplowitz                                              April 25, 1996
- --------------------
Jay M. Kaplowitz              Director

/s/ Richard Hyman                                                 April 25, 1996
- ----------------------
Richard Hyman                 Director

/s/ Howard Squadron                                               April 25, 1996
- ----------------------
Howard Squadron               Director

/s/ Christopher C. Cline                                          April 25, 1996
- ------------------------
Christopher C. Cline          Chief Financial Officer
</TABLE>



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