ACTV INC /DE/
POS AM, 1996-03-13
PATENT OWNERS & LESSORS
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<PAGE>
<PAGE>
   
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 13, 1996

    

                       Registration Statement No. 33-63879


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

   

                       POST-EFFECTIVE AMENDMENT NO. 1 TO
    


                                    FORM S-1


             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                             ---------------------

                                   ACTV, INC.
             (Exact name of Registrant as specified in its charter)

DELAWARE                             4894                    94-2907258
- --------------------------------------------------------------------------------
(State or other               (Primary Standard              (IRS Employer
 jurisdiction of          Industrial Classification          Identification No.)
 incorporation or                   Code)
 organization)

                           1270 Avenue of the Americas
                            New York, New York 10020
                                 (212) 262-2570
                             ---------------------
                   (Address, including zip code and telephone
                  number, including area code, of Registrant's
                          principal executive offices)

                               WILLIAM C. SAMUELS
                                    President
                                   ACTV, INC.
                           1270 Avenue of the Americas
                            New York, New York 10020
                                 (212) 262-2570
  (Name, address, including zip code and telephone number, including area code,
                              of agent for service)
                             ---------------------
                                   Copies To:
                             JAY M. KAPLOWITZ, ESQ.
                    Gersten, Savage, Kaplowitz & Curtin, LLP
                              575 Lexington Avenue
                            New York, New York 10022
                                 (212) 752-9700

Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable  after the effective  date of this  Registration  Statement and from
time to time.
                             ---------------------
If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, check the following box [x]



If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]




If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier,  effective registration statement
for the same offering. [ ]





<PAGE>
<PAGE>



If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box [ ]


This Registration Statement also constitutes  Post-Effective  Amendment No. 2 to
ACTV,  Inc.'s  Registration  Statement  on Form  S-1  (File  No.  33-86540)  and
Post-Effective  Amendment No. 5 to ACTV, Inc.'s  Registration  Statement on Form
S-1 (File No. 33-61320).

* The Registrant hereby amends this Registration Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which  specifically  states that the Registration  Statement
shall become  effective in accordance with Section 8(a) of the Securities Act of
1933 or until the Registration  Statement shall become effective on such date as
the Commission, acting pursuant to said Section 8(a), may determine.

                                      (ii)


<PAGE>
<PAGE>




                         CALCULATION OF REGISTRATION FEE




<TABLE>
<CAPTION>
====================================================================================================================================
Title of                  Amount Being              Proposed Maximum                 Proposed                 Amount of
Securities To             Registered(1)             Offering Price Per               Maximum                  Registration
Be Registered                                       Security(2)                      Aggregate                Fee
                                                                                     Offering Price
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                       <C>                       <C>                              <C>                      <C>
Common
Stock, par
value $.10 per
share                     2,500,000                             $4.50                $11,250,000              $3,879.31

Common
Stock, par
value $.10 per
share                     3,850,000                             $3.53                $13,590,500              $4,686.38

====================================================================================================================================
Total
Registration                                                                                                  $8,565.69(3)(4)
Fee
====================================================================================================================================
</TABLE>





(1)  Pursuant  to Rule  416,  the  Registration  Statement  also  relates  to an
     indeterminate number of additional shares of Common Stock issuable upon the
     exercise of options, warrants and SARs pursuant to anti-dilution provisions
     contained therein, which shares of Common Stock are registered hereunder.

(2)  Pursuant to Rule 457,  estimated  solely for the purpose of calculating the
     registration  fee,  based on the  average of the high and low prices of the
     Registrant's  Common  Stock  as  quoted  by  the  National  Association  of
     Securities Dealers Automated Quotation System on October 30, 1995.

(3)  In  accordance  with  Rule  429  under  the  Securities  Act of  1933,  the
     Prospectus  included herein is a combined  prospectus which also relates to
     ACTV's  Registration  Statement on Form S-1,  File No.  33-86540 (the "1995
     Registration  Statement"),  and ACTV's Registration  Statement on Form S-1,
     File No. 33-61320 (the "1994  Registration  Statement").  This Registration
     Statement,   which  is  a  new  registration  statement,  also  constitutes
     Post-Effective  Amendment  No. 2 to the  1995  Registration  Statement  and
     Post-Effective  Amendment  No. 5 to the 1994  Registration  Statement.  The
     amount  of  securities  eligible  to be sold  under  the 1995  Registration
     Statement  ($121.23 as of  November  1, 1995) and the amount of  securities
     eligible to be sold under the 1994 Registration  Statement ($5,379.73 as of
     November 1, 1995) shall be carried forward to this  Registration  Statement
     and the total registration fee is adjusted accordingly. Such Post-Effective
     Amendment  No.  2 to the 1995  Registration  Statement  and  Post-Effective
     Amendment No. 5 to the 1994  Registration  Statement shall hereafter become
     effective  upon  the  effectiveness  of  this  Registration   Statement  in
     accordance with Section 8(a) of the Securities Act of 1933.

   
(4)  Registrant paid such fee upon previous filings and therefore, no additional
     fee is due.
    

                                      (iii)


<PAGE>
<PAGE>




                                   ACTV, INC.
                                    FORM S-1

                              CROSS REFERENCE SHEET

<TABLE>
<CAPTION>
                                                                 Caption or
Item Number                                                      Heading in Prospectus
- -----------                                                      ---------------------
<S>          <C>                                                 <C>
1.           Forepart of the Registra-                           Cover page of Registration Statement;
             tion Statement and Outside                          and Outside Front Cover Page of
             Front Cover Page of                                 Prospectus.
             Prospectus

 2.          Inside Front and Outside                            Inside Front and Outside Back Cover
             Back Cover Pages of                                 Pages of Prospectus; and Additional
             Prospectus                                          Information.

 3.          Summary Information, Risk                           Prospectus Summary; and Risk Factors.
             Factors and Ratio of Earnings
             to Fixed Charges

 4.          Use of Proceeds                                     Use of Proceeds.

 5.          Determination of Offering                           Cover Page; Plan of Distribution.
             Price

 6.          Dilution                                            Dilution.

 7.          Selling Security Holders                            Selling Security Holders; Plan of
                                                                 Distribution.

 8.          Plan of Distribution                                Cover Page; Selling Security Holders;
                                                                 Plan of Distribution.

 9.          Description of Securities                           Description of Capital Stock.
             to be Registered

10.          Interests of Named Experts                          Principal Stockholders; Experts;
             and Counsel                                         Management; and Certain Transactions;
                                                                 and Legal Matters.
</TABLE>


                                      (iv)


<PAGE>
<PAGE>



<TABLE>
<S>          <C>                                                 <C>
11.          Information with Respect to                         Cover  Page;  Prospectus  Summary;   The
                                                                 Company;  Registrant   Dividend  Policy;
                                                                 Certain        Market       Information;
                                                                 Capitalization; Selected Financial Data;
                                                                 Management's   Discussion   and  Analysis
                                                                 of Financial  Condition  and  Results  of
                                                                 Operations;     Business;     Management;
                                                                 Certain      Transactions;      Principal
                                                                 Stockholders  and  Financial  Statements.

12.          Disclosure of Commission's                          Not Applicable.
             Position on Indemnification
             for Securities Act Liabilities
</TABLE>


                                       (v)


<PAGE>
<PAGE>

   


                          DATED MARCH 13, 1996
    

PROSPECTUS
                                   ACTV, INC.

             2,500,000 Shares of Common Stock Offered by the Company

                        3,850,000 Shares of Common Stock

          (1) 122,855 Shares Issuable by the Company Upon the Exercise

              of Options, Warrants, Pursuant to SARs, or to Others

            (2) 3,727,145 Shares Offered by Selling Security Holders




This  Prospectus  relates to the offer by ACTV,  Inc.  (the  "Company") of up to
2,500,000  shares of the  Company's  common  stock,  $.10 par value (the "Common
Stock"),  to be offered for sale by the Company  to institutional  investors and
certain accredited  individuals and organizations, at a price of $4.50 per share
(the "Company Shares"). See "PLAN OF DISTRIBUTION."




This  Prospectus  also  relates to up to  3,850,000  shares of Common Stock (the
"Security Holders'  Shares").  Up to 122,855 of such shares may be issued by the
Company  upon the  exercise  of  options,  warrants or pursuant to SARs that are
currently  outstanding and are not exercisable for a period of six months. Up to
3,727,145 of such shares may be sold by security holders (the "Selling  Security
Holders")  who have  acquired or will  acquire  such shares from the Company (i)
upon the exercise of currently exercisable options and warrants, and pursuant to
SARs,  (ii) upon issuance to  consultants  pursuant to existing  agreements  and
(iii) upon issuance in connection with certain financings.  The Company will not
receive any of the proceeds from sales of Selling Security Holders' Shares,  but
will  receive the  exercise  price upon the  exercise of the options or warrants
described above. See "SELLING SECURITY HOLDERS" and "PLAN OF DISTRIBUTION."



This  Prospectus  is  a  combined   prospectus  which  also  relates  to  ACTV's
Registration  Statement on Form S-1, File No.  33-86540 (the "1995  Registration
Statement"),  and ACTV's  Registration  Statement on Form S-1, File No. 33-61320
(the "1994  Registration  Statement").  The  Registration  Statement, which this
Prospectus is a part of, is a new registration  statement  and  also constitutes
Post-Effective  Amendment  No. 2 to the 1995  Registration  Statement  and Post-
Effective Amendment No. 5 to the 1994 Registration Statement.

   

The  Company's  Common  Stock is  traded on the  over-the-counter  market on the
NASDAQ SmallCap Market ("NASDAQ") and on the Boston Stock Exchange  ("BSE").  On
March 12, 1996,  the closing bid and  asked  quotations  for the Common Stock as
reported by NASDAQ were $4 1/2 and $4 5/8 per share.

    


THESE  SECURITIES  INVOLVE  A HIGH  DEGREE  OF RISK  AND  IMMEDIATE  SUBSTANTIAL
DILUTION  AND SHOULD BE  PURCHASED  ONLY BY PERSONS WHO CAN AFFORD TO LOSE THEIR
ENTIRE  INVESTMENT.  PURCHASERS SHOULD CAREFULLY  CONSIDER THE MATTERS DISCUSSED
UNDER "RISK FACTORS" BEGINNING ON PAGE 9.


THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION (THE  "COMMISSION") OR ANY STATE SECURITIES  COMMISSION NOR
HAS THE COMMISSION OR ANY STATE SECURITIES  COMMISSION PASSED ON THE ACCURACY OR
ADEQUACY OF THIS PROSPECTUS.  ANY  REPRESENTATION  TO THE CONTRARY IS A CRIMINAL
OFFENSE.

   
                 The Date of this Prospectus is March 13, 1996
    



<PAGE>
<PAGE>



The  Security  Holders'  Shares that may be offered from time to time by Selling
Security  Holders may be sold through  ordinary  brokerage  transactions  in the
over-the-counter   market  or  on  the  Boston  Stock  Exchange,  in  negotiated
transactions or otherwise, at market prices prevailing at the time of sale or at
negotiated prices.

The  Selling  Security  Holders  each may be deemed to be "an  underwriter",  as
defined  in  the  Securities  Act  of  1933  (the  "Securities   Act").  If  any
broker-dealers are used by the Selling Security Holders, any commissions paid to
broker-dealers  and, if  broker-dealers  purchase  any shares of Common Stock as
principals,  any profits received by such  broker-dealers  on the resales of the
shares of Common Stock may be deemed to be underwriting discounts or commissions
under the  Securities  Act. In  addition,  any  profits  realized by the Selling
Security  Holders  may be  deemed to be  underwriting  commissions.  All  costs,
expenses and fees in connection with the registration of the securities  offered
by the Selling  Security  Holders  will be borne by the Company.  All  brokerage
commissions,  if any,  attributable to the sale of the securities offered by the
Selling  Security  Holders will be borne by the Selling  Security  Holders.  See
"SELLING SECURITY HOLDERS" and "PLAN OF DISTRIBUTION."

No dealer,  salesman or other person has been authorized to give any information
or to make any  representations  other than those  contained or  incorporated by
reference in this  Prospectus  in  connection  with the offer  contained in this
Prospectus and, if given or made, such information or  representations  must not
be relied upon as having been authorized by the Company. Neither the delivery of
this Prospectus nor any sale hereunder shall,  under any  circumstances,  create
any  implication  that there has been no change in the  affairs  of the  Company
since the date hereof. This Prospectus does not constitute an offer to sell or a
solicitation  by anyone in any  jurisdiction in which such offer or solicitation
is not  authorized,  or in which the person making such offer or solicitation is
not  qualified  to do so, or to any person to whom it is  unlawful  to make such
offer or solicitation.

Under  the  Securities  Exchange  Act of  1934  (the  "Exchange  Act")  and  the
regulations  thereunder,  any person engaged in a distribution of the securities
offered  by this  Prospectus  may not  simultaneously  engage  in  market-making
activities  with  respect to shares of the Common  Stock  during the  applicable
"cooling  off"  period  (two or nine  days)  prior to the  commencement  of such
distribution.  In  addition,  and without  limiting the  foregoing,  the Selling
Security  Holders will be subject to  applicable  provisions of the Exchange Act
and the rules and regulations thereunder,  including,  without limitation,  Rule
10b-5, in connection with  transactions in the securities,  which provisions may
limit  the  timing  of  purchases  and sales of the  securities  by the  Selling
Security Holders.



                                        2


<PAGE>
<PAGE>



                              AVAILABLE INFORMATION

The Company has filed with the Securities and Exchange Commission ("Commission")
a registration  statement (as amended,  the "Registration  Statement") under the
Securities Act with respect to the securities  offered by this Prospectus.  This
Prospectus does not contain all the  information  set forth in the  Registration
Statement.  For  further  information  with  respect  to  the  Company  and  the
securities offered hereby,  reference is made to the Registration  Statement and
to the exhibits and schedules filed  therewith,  which may be inspected  without
charge  at the  principal  office  of the  Commission,  450  Fifth  Street,  NW,
Washington,  DC,  20549,  and copies of the  material  contained  therein may be
obtained  from the  Commission  upon  payment  of  applicable  copying  charges.
Statements  contained in this  Prospectus  as to the contents of any contract or
other document  referred to are not necessarily  complete,  and in each instance
reference  is made to the copy of such  contract or other  document  filed as an
exhibit to the  Registration  Statement,  each such statement being qualified in
all respects by such reference.

The Company is subject to the reporting and other informational  requirements of
the Exchange Act and, in accordance therewith,  files reports, proxy statements,
and other information with the Commission.  Such reports, proxy statements,  and
other information can be inspected and copied at the public reference facilities
maintained  by the  Commission  at the offices of the  Commission  at Room 1024,
Judiciary  Plaza,  450 Fifth  Street,  NW,  Washington,  DC,  20549,  and at the
Commission's  regional offices at Northwestern  Atrium Center,  500 West Madison
Street, Suite 1400, Chicago, Illinois,  60661-2511, and at 7 World Trade Center,
New York,  New York,  10048.  Copies of such  materials  can also be obtained by
written request to the Public  Reference  Section of the Commission at Judiciary
Plaza, 450 Fifth Street, NW, Washington, DC, 20549, at prescribed rates.

The  Company's  Common  Stock is listed on NASDAQ and the BSE at the  offices of
NASDAQ at 1735 K Street, NW, Washington,  DC, 20006 or the offices of the BSE at
1  Boston  Place,  Boston,  Massachusetts,  02108,  and the  Company's  periodic
reports, proxy statements,  and other information can be inspected at NASDAQ and
the BSE at the offices of NASDAQ at 1735 K Street, NW, Washington,  DC, 20006 or
the offices of the BSE at 1 Boston Place, Boston, Massachusetts, 02108.

                                        3


<PAGE>
<PAGE>



                               PROSPECTUS SUMMARY


The following  summary is qualified in its entirety by the detailed  information
and  financial  statements  with  notes  thereto  appearing  elsewhere  in  this
Prospectus.



                                   THE COMPANY

General

ACTV,  Inc.  ("ACTV" or the  "Company")  has developed  proprietary  Programming
Technologies  (the  "Programming   Technology")  that  individualize  television
programming.   ACTV's   Programming   Technology   permits   the   delivery   of
individualized television,  which, in the Company's view, significantly enhances
the  quality  of most  genres  of  television  programming.  ACTV's  Programming
Technology  provides  instant and  seamless  changes in the live or  prerecorded
video picture and/or audio and/or graphics in response to the various selections
supplied by each viewer.  A specially  produced ACTV program (the "ACTV Program"
or "ACTV Programming") is like a linear TV program, except that it appears to be
individualized  for  each  viewer.  (Linear  programs  are  standard  television
programs  that can be viewed  only as  created  and do not offer the  viewer the
option to make  choices as to the  content  of the  program or to respond to the
contents  of the  program in an  individualized  way.)  There is no limit to the
number of viewers who can interact simultaneously with an ACTV Program.

ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"),  multi-microwave distribution systems
("MMDS"),  broadcast  systems,  distance  learning  networks and closed  circuit
televisions  systems.  It is compatible with commonly  available  one-way analog
systems  as well as the  newer  digital  systems  that have recently begun to be
deployed.


ACTV's strategy is to generate  revenues from the sale of ACTV  Programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.

The  Company  also  believes  that the  Programming  Technology  can enhance the
quality of television  advertising  by enabling the advertiser to customize each
commercial for various audience segments.  It is the Company's objective to seek
advertiser support for its individualized home entertainment networks.


The chief  markets  presently  targeted by the Company for the ACTV  Programming
Technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and internet applications. The Company seeks
to  exploit  these  markets,  principally  in the U.S.,  through  licensing  the
Programming Technology,  by creating joint venture relationships,  and by direct
sales.


                                        4


<PAGE>
<PAGE>




The  Company  has eight  subsidiaries,  which  include a national  entertainment
company, a national education company,  a  three-dimensional  company,  and five
regional  television  networks;  ACTV Entertainment Inc., a New York corporation
("ACTV Entertainment") incorporated on March 9, 1988, ACTV Interactive,  Inc., a
Delaware corporation  incorporated on July 8, 1992, 3D Virtual, Inc., a Delaware
corporation  incorporated  on July  20,  1995,  The Los  Angeles  Individualized
Television Network, Inc., a Delaware corporation  incorporated on March 7, 1995,
The  San  Francisco   Individualized   Television  Network,   Inc.,  a  Delaware
corporation  incorporated  on December  22,  1995,  The  Chicago  Individualized
Television Network,  Inc., a Delaware  corporation  incorporated on December 22,
1995,  The  New  York  Individualized   Television  Network,  Inc.,  a  Delaware
corporation  incorporated  on December 22, 1995, and The Atlanta  Individualized
Television Network,  Inc., a Delaware  corporation  incorporated on December 22,
1995.  Unless  otherwise  indicated,  all  references in this  Prospectus to the
Company or ACTV include ACTV and its eight subsidiaries.


ACTV was incorporated  under the laws of the State of Delaware on July 24, 1989.
The Company is the  successor,  by merger  effective  November 1, 1989, to ACTV,
Inc.,  a California  corporation,  organized  on July 11,  1983.  The  Company's
executive  offices  are located at 1270 Avenue of the  Americas,  New York,  New
York, 10020, telephone number (212) 262-2570.


                                        5



<PAGE>
<PAGE>

                                                   THE OFFERING


Securities Offered

  Company Shares ...................  2,500,000  shares  of  Common  Stock.  See
                                      "PLAN OF DISTRIBUTION - Company Shares."


  Security Holders'
          Shares  ..................  3,850,000  shares of Common  Stock.  Up to
                                      122,855  of such  shares  may be issued by
                                      the Company  upon the exercise of options,
                                      warrants  or  pursuant  to SARs  that  are
                                      currently    outstanding   and   are   not
                                      exercisable for a period of six months. Up
                                      to 3,727,145 of such shares may be sold by
                                      Selling Security Holders who have acquired
                                      or  will  acquire  such  shares  from  the
                                      Company (i) upon the exercise of currently
                                      exercisable  options  and  warrants,   and
                                      pursuant  to SARs,  (ii) upon  issuance to
                                      consultants     pursuant    to    existing
                                      agreements,  and (iii)  upon  issuance  in
                                      connection with certain financings.



                                      The Company  will receive the net proceeds
                                      of the sale of the Company Shares. It will
                                      not  receive  any  proceeds  from sales of
                                      Security Holders' Shares, but will receive
                                      the   proceeds  of  the  exercise  of  any
                                      options  or  warrants   exercised  by  the
                                      Selling  Security  Holders.  See  "SELLING
                                      SECURITY    HOLDERS"    and    "PLAN    OF
                                      DISTRIBUTION."

                                      The  exercise  prices  of  the  shares  of
                                      Common Stock issuable upon the exercise of
                                      options  and  warrants,  and the number of
                                      shares   issuable,   may  be   subject  to
                                      adjustment in the event of a merger, stock
                                      split,    stock   dividend   and   similar
                                      transactions.   See  "MANAGEMENT  -  Stock
                                      Options and Stock Appreciation Rights" and
                                      "DESCRIPTION OF CAPITAL STOCK."

Common Stock Outstanding

   
  At the Date of this
    Prospectus(1)...................  11,426,875 Shares
    

   
  After the Offering(1)(2)..........  15,088,448 Shares
    



Common Stock Symbols................  NASDAQ: IATV
                                      BSE: IAT

                                        6


<PAGE>
<PAGE>


Use of Proceeds.....................  The  net  proceeds  of  the  sale  of  the
                                      Company  Shares and any proceeds  from the
                                      exercise of options or warrants underlying
                                      Security  Holders' Shares being registered
                                      hereunder   will  be  applied  to  working
                                      capital,  which may include  research  and
                                      development. A portion of the proceeds may
                                      be utilized to repurchase shares of Common
                                      Stock.  The  Company  will not receive any
                                      proceeds  from the  sales of the  Security
                                      Holders' Shares. See "USE OF PROCEEDS."

Risk Factors........................  An  investment  in  the  Company's  Common
                                      Stock  involves a high  degree of risk and
                                      should  be  made  only   after  a  careful
                                      consideration   of  the  significant  risk
                                      factors that may affect the Company.  Such
                                      risks include special risks concerning the
                                      Company and its business,  including among
                                      other  risks,  Operating  Losses  to Date,
                                      Possible Need for Additional Financing and
                                      Dilution. See "RISK FACTORS."

- ------------
(1)  Does not include (a) 80,000  shares of Common  Stock  issuable  pursuant to
     options being offered  pursuant to a separate  Prospectus (the  "Concurrent
     Prospectus"). See "CONCURRENT OFFERING."


(2)  Assumes the issuance of all the 2,500,000  Company Shares and the 1,161,573
     unissued  Security  Holders' Shares being offered  hereby,  including those
     underlying  options and warrants.  See "SELLING SECURITY HOLDERS" and "PLAN
     OF DISTRIBUTION."





                                        7


<PAGE>
<PAGE>




                                          SUMMARY FINANCIAL DATA
                                  (in dollars, except number of shares)

<TABLE>
<CAPTION>
                                                                                                                  Nine Months
                                                        Years Ended December 31,                               Ended September 30, 
                                     --------------------------------------------------------------------  ------------------------
                                        1990       1991            1992            1993           1994         1994          1995
                                        ----       ----            ----            ----           ----         ----          ----
<S>                                <C>          <C>              <C>          <C>             <C>          <C>           <C>        
Statement of Operations:
Revenues                           $   615,011  $ 1,018,074      532,596(1)   $   164,602(1)  $   938,416  $   768,739   $ 1,075,925
Operating Expenses                   4,462,771    4,435,322    2,798,847(1)     3,443,513(1)    5,734,132    4,415,721     6,816,816
Equity in Net Loss of
ACTV Interactive (2)                      --           --        187,781          506,303         143,500      143,500          --
Loss Before Extraordinary
Item (3)                             3,093,512    3,313,998    2,778,085        4,156,955       5,122,010    3,929,357     5,751,337
Net Loss (3)                         3,093,512    3,313,998    2,778,085        4,156,955       4,465,240    3,407,554     5,657,220
Weighted Average Shares
Outstanding                          3,727,255    4,043,867    4,665,686        5,800,134       7,897,278    7,699,790     9,748,209
Loss Per Common Share
Before
Extraordinary Item (3)                    0.83         0.82         0.59             0.72            0.65         0.51          0.59
Net Loss Per Common
Share (3)                                 0.83         0.82         0.59             0.72            0.57         0.44          0.58

Balance Sheet Data:                   12/31/90     12/31/91     12/31/92         12/31/93        12/31/94      9/30/94       9/30/95
                                      --------     --------     --------         --------        --------      -------       -------
Working Capital                      2,397,952      128,834     (104,486)       2,263,225       1,503,703     (704,003)    3,458,531
Total Assets                         6,211,803    2,828,119    3,146,503        5,920,720       7,733,314    6,129,878    10,454,934
Long Term Obligations                  649,796      669,796    1,792,794        2,220,794       2,325,061    2,443,866       222,219
Stockholders' Equity (4)             5,089,036    1,775,038    1,006,314        1,910,603       3,972,543    1,956,892     8,009,212
Total Capitalization                 5,738,832    2,444,834    2,799,108        4,131,397       6,297,604    4,400,758     8,231,431
</TABLE>




(1)  For the period  between July 15, 1992,  and March 11, 1994,  all  education
     sales and expenses were reported separately by the Company's 49% affiliate,
     ACTV Interactive,  and were not consolidated with the Company's  statements
     of operations.  For the remainder of 1994,  operational  results related to
     education  were  included  with  those of the  Company,  as a result of the
     Company's  March 11, 1994  purchase of the Post  Company's  51% interest in
     ACTV Interactive.


(2)  The results of ACTV  Interactive  are accounted for under the equity method
     of  accounting  for the years 1992 and 1993 and for the  period  January 1,
     1994 to March 11, 1994.

(3)  Includes  for the  year  ended  12/31/94  and  nine  months  ended  9/30/94
     extraordinary  gains of $656,770,  ($.08 per share) and $521,803  ($.07 per
     share),  respectively,  related to the extinguishment of debt and equipment
     lease   obligations.   Includes  for  the  nine  months  ended  9/30/95  an
     extraordinary   gain  of   $94,117   ($.01  per   share)   related  to  the
     extinguishment of debt obligations.

(4)  No cash or  non-cash  dividends  have been paid or granted  and the Company
     does  not  anticipate  the  declaration  or  payment  of  dividends  in the
     foreseeable future.

                                        8


<PAGE>
<PAGE>


                                  RISK FACTORS



THE  SECURITIES  OFFERED HEREBY ARE HIGHLY  SPECULATIVE  AND SHOULD BE PURCHASED
ONLY BY PERSONS WHO CAN AFFORD TO LOSE THEIR ENTIRE  INVESTMENT  IN THE COMPANY.
EACH PROSPECTIVE  INVESTOR SHOULD CAREFULLY CONSIDER THE FOLLOWING RISK FACTORS,
AS WELL AS ALL OTHER INFORMATION SET FORTH ELSEWHERE IN THIS PROSPECTUS.

1. Operating Losses to Date. The Company has operated at a loss through the date
of this Prospectus. The Company's net losses for the nine months ended September
30, 1995 and 1994 (the  "September 1995 period" and the "September 1994 period,"
respectively) were $5,657,220 and $3,407,554,  respectively.  The September 1995
Period includes an extraordinary gain of $94,117 while the September 1994 period
includes  an  extraordinary  gain of  $521,803.  The  Company  had net losses of
$4,465,240  in  the  fiscal  year  ended  December  31,  1994  ("Fiscal  1994"),
$4,156,955  in the fiscal year ended  December  31, 1993  ("Fiscal  1993"),  and
$2,778,085 in the fiscal year ended December 31, 1992 ("Fiscal  1992").  Through
September  30, 1995,  the Company had an  accumulated  deficit of  approximately
$29.2 million. To date, the Company has had limited revenues, including revenues
of $1,075,925 in the September 1995 period, $938,416 in Fiscal 1994, $164,602 in
Fiscal 1993, and $532,596 in Fiscal 1992.


The  increase  in  revenues  in  Fiscal  1994 was  partially  the  result of the
Company's  including  for the period  March 11 to December 31 of Fiscal 1994 all
education  sales,  which were  reported for Fiscal 1993 by ACTV  Interactive,  a
partnership  in which ACTV held a 49%  interest  from July 14, 1992 to March 11,
1994. ACTV Interactive's gross sales were $839,165 in Fiscal 1993, compared with
$348,473 for the period from July 14, 1992, the  partnership  formation date, to
December 31, 1992.  ACTV  Interactive's  results  were  accounted  for under the
equity method of accounting.

There can be no assurance that the Company will generate significant revenues or
achieve profitability in the future.

2. Unproven  Business  Strategy.  Other than the activities of ACTV Interactive,
the Company's prior  activities in the education market and the arrangement with
LGV in the  entertainment  market,  the Company has not had significant sales of
the Programming  Technology.  While ACTV has recently consummated its first sale
of the new distance  learning  technology,  there can be no  assurance  that the
results of this project will support the  continuation of the project or lead to
other sales. Also, while the Company has recently entered into agreements with a
large  regional  cable sports  network,  a national  news  service,  and a cable
operator to create a trial for Los Angeles-based  programming service, which was
launched in  mid-1995,  there can be no  assurance  that these  agreements  will
result in the development of a commercially  successful  programming service. In
addition,  the Company is  dependent  on co-  ventures  or  licenses  with third
parties to produce ACTV Programs and the Company will be required to demonstrate
a market for such  programs.  There can be no  assurance  that co-  venturers or
licensees,  or ACTV's  direct  sales force will  succeed in  marketing  the ACTV
Programs. See "BUSINESS - Entertainment."

                                        9


<PAGE>
<PAGE>


Furthermore,  the likelihood of the success of the Company must be considered in
light of the problems,  costs, difficulties and delays encountered in connection
with the  operation  of a  business,  the  operations  of which  consist  of the
development  and  commercialization  of new and unproven  technologies,  and the
competitive environment in which the Company operates. Accordingly, there can be
no  assurance  that  the  Company  will  successfully   market  the  Programming
Technology or operate on a profitable basis. See "BUSINESS."


3. Possible  Need for  Additional  Financing.  To date,  the  Company's  capital
requirements to develop the Programming  Technology,  produce ACTV  Programming,
develop  marketing  approaches  and strategic  alliances,  and to cover costs of
selling  and  general  and  administrative   expenses,  have  been  significant,
resulting in an  accumulated  deficit as of September 30, 1995 of  approximately
$29.2  million.  Although the Company will receive none of the proceeds from the
sale of the Selling Security  Holders' Shares offered hereby,  the Company could
receive  proceeds  of up to  $10,125,000 if all  the  Company  Shares  are  sold
(assuming  a sale price of $4.50 per share and the  payment of  commissions  and
other expenses of approximately $1,125,000) as well as up to  approximately $3.0
million additional  proceeds if the options and warrants  underlying the Selling
Security Holders' Shares are exercised.  However, there can be no assurance that
any of the  Company  Shares  will  be  sold  or that  the  options  or  warrants
underlying  the Selling  Security  Holders'  Shares will be exercised,  that the
expenses  of the  offering  will not  exceed  those  anticipated,  or that  this
offering will result in any proceeds to the Company.




Management  believes  its  current  funds will enable the Company to finance its
operations  for  the  next  twelve  month  period.  However,  if  the  Company's
assumptions  and  beliefs  prove  to  be  incorrect,  the  Company  may  require
additional  financing  during this  period.  In the event that the Company  does
require  additional  financing,  the Company has no agreements,  arrangements or
understandings to obtain such additional financing.


4.  Patents  and  Proprietary  Information.  The Company  has  obtained  patents
covering  certain aspects of the Programming  Technology and has patents pending
with respect to other developments or enhancements thereof.  However,  there can
be no  assurance  (i) that  patents  applied for will be granted,  (ii) that the
patents the Company  owns or has rights to or that may be granted or obtained by
the Company in the future will be  enforceable  or will provide the Company with
meaningful protection from competition, (iii) that any products developed by the
Company  will not  infringe  any  patent or rights of  others,  or (iv) that the
Company will  possess the  financial  resources  necessary to enforce any patent
rights which it holds.  See "BUSINESS -- Patents,  Applications  and Proprietary
Information."

The Company requires each of its employees,  consultants and advisors to execute
a  confidentiality  and  assignment of  proprietary  rights  agreement  upon the
commencement of employment or a consulting  relationship with the Company. These
arrangements generally provide that all inventions,  ideas and improvements made
or conceived  by the  individual  arising out of the  employment  or  consulting
relationship  shall be the exclusive  property of the Company.  This information
shall be kept  confidential and not disclosed to third parties except by consent
of the Company or in other specified  circumstances.  There can be no assurance,
however,  that these  arrangements  will  provide  effective  protection  of the
Company's proprietary information in the event of unauthorized use or disclosure
of such information.


                                       10


<PAGE>
<PAGE>




5. Technological Obsolescence;  Research and Development. The Company is engaged
in a field  characterized by extensive  research efforts and rapid,  significant
technological  change. There can be no assurance that research or development by
others will not render the Programming  Technology  obsolete or that the limited
research  and  development  performed  by the Company  will  continue or will be
successful. In 1994, outside research and development costs totaled $476,155 and
were primarily related to development of a new analog/digital  two-way  distance
learning  system.  The  Company  believes  that  it may be  required  to  expend
approximately  $200,000  during  the first  quarter  of 1996 to  facilitate  the
completion of current research and development  projects,  relating primarily to
development of the distance learning system.  There can be no assurance that the
new distance  learning  system can be deployed on a timely  basis,  or that once
deployed,  it will  function  satisfactorily.  If the  Company  determines  that
additional research and development is required,  there can be no assurance that
the Company will have sufficient  funds or access to additional  funds to engage
in substantial  additional  research and development.  See "BUSINESS -- Research
and Development."



6. Possible Shortage of Available  Channels for In-Home Cable  Applications.  In
order for the ACTV Programming  Technology to be delivered over cable,  MMDS and
DBS systems for the in-home market,  it must compete for channel space on cable,
MMDS and DBS systems,  many of which have limited  available  channel  capacity.
Although a simpler form of  individualization  can be achieved by the  Company's
using  one channel of band-width, the more  sophisticated  applications  of ACTV
Programming currently require three to four channels of analog band-width. There
is no  assurance  that cable,  MMDS and DBS  operators  will devote a sufficient
number of channels of  band-width to the  Programming  Technology in the future.
Nor is there any  assurance  that the  Company  will be able to  expand,  unless
cable,  MMDS,  or DBS operators  continue to upgrade and increase  their channel
capacity  by  using  some  form  of   "compression   technology,"   whereby  the
digitalization  of the  information  required  to produce a  television  picture
reduces the channel  capacity  required for programming  that  incorporates  the
Programming Technology. The compression technologies recently deployed and those
currently under development could enable the Company to  use  the  more  complex
applications  of the  Programming  Technology on one channel of band-width.  The
Company  believes, although there can be no assurance, that the cable, MMDS  and
DBS industry is, in general,  moving  in  the  direction of  increasing  channel
capacity.  The costs  associated  with such  compression  technology  may result
in substantial additional costs to cable, MMDS and DBS  operators. However,  the
Company's  management cannot currently quantify such additional costs, which may
adversely affect the Company's future operations. See "BUSINESS."


7. Dependence Upon Licensees and Joint  Venturers.  The Company has adopted as a
business  strategy  the  exploitation  of  the  Programming  Technology  through
licensing,  the  arrangement  of joint  ventures  and by means of a direct sales
force.  While the Company has established a direct sales force of four employees
and fifteen  distributors,  and intends to increase its direct sales forces, the
Company will continue to be, in substantial part,  dependent upon the ability of
its  licensees and  prospective  joint  venture  partners to offer  products and
services that are commercially  viable. In addition,  the Company, its licensees
or joint venture  partners will need to provide  individualized  programming  to
continue commercial cable operations,  and they are dependent upon third parties
for such programming.  The Company will be dependent upon its ability,  and that
of its licensees and joint venture partners,  to actively promote and distribute
the  Programming  Technology  and the products.  There is no assurance  that the
Company's

                                       11


<PAGE>
<PAGE>



marketing  strategy will be  successful.  Further,  the Company may be adversely
affected by the financial and business considerations of its licensees and joint
venture partners.

The  Company  is  engaged  in  an  ongoing  program  designed  to  evaluate  the
Programming Technology as applied to the cable television market. The results of
such  programs  cannot yet be  determined.  No  assurance  can be given that the
results of the  evaluation  will be  positive or that one or more of the markets
which the  Company  is  evaluating  may prove to be viable  for the  Programming
Technology.

There is a  possibility  that in the  structuring  of future joint  ventures and
license  agreements that the licensees and joint venture partners may be granted
interests in the Company, and or any of its subsidiaries,  in the form of equity
securities or options to acquire equity  securities.  See "BUSINESS -- Marketing
and Program Production."

8. Dependence  upon Suppliers of Programming.  The Company is dependent upon the
producers  of linear  programming  that can be  enhanced  using the  Programming
Technology to create  individualized  ACTV  Programs.  To date,  the Company has
entered into agreements with eight such producers, but there can be no assurance
that such  agreements  will  provide the  Company  with  sufficient  programming
appropriate for enhancement, that the Company will be able to develop additional
sources  of  programming,  or that the  enhanced  programs  can be  successfully
marketed in an  individualized  format.  See  "BUSINESS - Marketing  and Program
Production."

9. Government Regulation.  The Company believes that neither its present nor any
proposed commercial  implementation of the ACTV Programming Technology on cable,
DBS or MMDS will require  governmental  license or approval.  Certain  broadcast
application  and copper pairs with ADSL may require  governmental  approval.  No
assurance can be given that applicable  laws will not change.  In the event such
approval were to be required,  there can be no assurance  that the Company would
be able to  obtain  such  approval  or the  licenses  required  for the  further
implementation  of the ACTV  Programming  Technology.  See "BUSINESS  Government
Regulation."



10.  Dependence Upon Key Personnel.  The Company has been largely dependent upon
the  efforts  of  William  C.  Samuels  in his roles as  Chairman  of the Board,
President,  Chief Executive Officer and Director of the Company,  David Reese as
Executive Vice President,  President of ACTV Entertainment and a Director of the
Company,  and  Bruce  Crowley,  Executive  Vice-  President,  President  of ACTV
Interactive,  Inc. and a Director of the  Company.  The Company has entered into
five-year  employment  agreements  with Mr.  Samuels and Mr. Reese.  The Company
currently  does not maintain  "key  employee"  insurance on the lives of Messrs.
Samuels,  Reese or Crowley  and there can be no  assurance  that such  insurance
would be  available  at an  acceptable  cost to the  Company,  should it seek to
acquire  such  insurance  in  the  future.  See  "MANAGEMENT  -  Employment  and
Consulting Agreements."


In order to  compete  in a  marketplace  with  rapidly  changing  and  expanding
technology,  the Company requires  employees not only with extensive  management
experience,  but also with certain  technical  abilities to direct the Company's
continuing research and development efforts.  While the Company believes that it
currently employs such personnel, and that other persons

                                       12


<PAGE>
<PAGE>



could be  retained in such  capacities,  there can be no  assurance  that if the
Company were  required to replace  such  personnel,  it could  readily do so, or
that, even if such qualified  replacements were retained, the development of the
Company's  business  would  not  be  delayed.  See  "BUSINESS  --  Research  and
Development."

11.  Competition.  The Programming  Technology competes with many other forms of
entertainment,  education  and  information  dissemination,  many of  which  are
significantly more established,  including the standard television industry, the
movie  industry,  cable  television,  programming  services  and other  forms of
entertainment.   There  can  be  no   assurance   that   products  and  services
incorporating  the  Programming  Technology  will  ever  be  established  in the
marketplace in a significant enough manner to make the Company profitable.

In addition,  the  Programming  Technology  may compete with other  technologies
described as interactive television,  some of which may be developed or promoted
by  companies  with  resources  significantly  greater than the  Company's.  See
"BUSINESS -- Competition."

12.  Dependence  on Equipment  Suppliers.  The Company does not intend itself to
manufacture set-top converters,  terminals,  video servers, or other interactive
devices.   Currently,   in  the  entertainment  market,  the  Videoway  terminal
manufactured through LGV is the only ACTV compatible set-top converter available
to potential  distributors  of ACTV  Programming.  The Company  intends to grant
licenses  similar  to the one  granted  to LGV to other  manufacturers  that are
selected  by the  future  distributors  of  ACTV  Programming.  All of the  ACTV
classroom  and distance  learning  systems  which  incorporate  the  Programming
Technology and are sold by ACTV in the education  market are manufactured by KDI
Precision  Products,  Inc.  ("KDI").  While the  Company  believes  that KDI can
produce  sufficient  systems  to  meet  the  anticipated  needs  of  ACTV in the
education marketplace,  in the event that KDI were unable to supply the systems,
there can be no assurance that the Company could produce  sufficient  systems or
obtain sufficient systems from another  manufacturer at an acceptable price. The
inability of ACTV to obtain systems would have a material  adverse effect on the
business  of the  Company.  There  is no  assurance  that  the  Company  will be
successful in developing additional manufacturing licenses for the entertainment
and education markets; the failure of the Company to do so would have a material
adverse  effect  on the  business  of  the  Company.  See  "BUSINESS  - Set  Top
Converters, Terminals and Other Interactive Devices."


13. No Assurance of Public Market for Securities.  Although the Company's Common
Stock is quoted on NASDAQ and listed on the Boston Stock Exchange,  there can be
no  assurance  that the  Company  will be able to  maintain  such  quotation  or
listing, or that, if maintained,  a significant public market will be sustained.
For continued  listing on NASDAQ,  the Company is required to maintain a minimum
stockholders'  equity of $1,000,000 and assets of  $2,000,000.  The Boston Stock
Exchange's  maintenance  criteria require the Company to have total assets of at
least  $1,000,000  and  total  stockholders'  equity  of at least  $500,000.  At
September  30, 1995,  the Company had  stockholders'  equity of  $8,009,212  and
assets of  $10,454,934.  The Company has  continued to operate at a loss through
the date of this Prospectus.


In the event the Common Stock were delisted from NASDAQ,  trading, if any, would
be conducted on the Boston Stock Exchange and in the over-the-counter  market on
the NASD's

                                       13


<PAGE>
<PAGE>



electronic  bulletin  board,  in what  are  commonly  referred  to as the  "pink
sheets." As a result,  an investor may find it more  difficult to dispose of, or
to obtain accurate quotations as to the price of, the Company's  securities.  In
addition, the Common Stock would be subject to Rules 15g1-15g6 promulgated under
the Securities  Exchange Act of 1934 (the "Exchange Act") that impose additional
sales  practice  requirements  on  broker-dealers  who sell such  securities  to
persons other than established customers and accredited investors (generally,  a
person with assets in excess of $1,000,000 or annual income  exceeding  $200,000
or $300,000 together with his or her spouse).  For transactions covered by these
rules, the broker-dealer must make a special  suitability  determination for the
purchaser and have received the  purchaser's  written consent to the transaction
prior  to  sale.   Consequently,   these   rules  may  affect  the   ability  of
broker-dealers  to sell the Company's  securities  and may affect the ability of
purchasers in the Offering to sell their securities in the secondary market.

The Commission has also recently adopted regulations that define a "penny stock"
to be any equity  security  that has a market  price (as  defined)  of less than
$5.00 per share or an  exercise  price of less than $5.00 per share,  subject to
certain exceptions.  For any transaction involving a penny stock, unless exempt,
the regulations require the delivery, prior to the transaction,  of a disclosure
schedule  prepared by the  Commission  relating to the penny stock  market.  The
broker-dealer   must  also  disclose  the   commissions   payable  to  both  the
broker-dealer  and the  registered  representative,  current  quotations for the
securities and, if the broker-dealer is the sole market-maker, the broker-dealer
must  disclose  this  fact and the  broker-dealer's  presumed  control  over the
market.  Finally,  monthly  statements  must be  sent  disclosing  recent  price
information  for the penny  stock held in the  account  and  information  on the
limited market in penny stocks.

While many  NASDAQ-listed  securities  are  covered by the  definition  of penny
stock, transactions in a NASDAQ-listed security are exempt from all but the sole
market-maker  provision for (i) issuers who have  $2,000,000 in tangible  assets
($5,000,000 if the issuer has not been in continuous operation for three years),
(ii) transactions in which the customer is an institutional accredited investor,
or  (iii)  transactions  that  are  not  recommended  by the  broker-dealer.  In
addition,  transactions in a NASDAQ security directly with a NASDAQ market-maker
for such security are subject only to the sole market-maker disclosure,  and the
disclosure with respect to commissions to be paid to the  broker-dealer  and the
registered representative.

Finally,  all  NASDAQ  securities  would be  exempt  from  the  recently-adopted
regulations  regarding  penny  stocks  if NASDAQ  raised  its  requirements  for
continued  listing so that any issuer with less than  $2,000,000 in net tangible
assets or stockholders' equity would be subject to delisting. These criteria are
more stringent than the current NASDAQ maintenance requirements.

14. No  Dividends.  The  Company has not paid any cash  dividends  on its Common
Stock since  inception  and does not intend to pay cash  dividends on its Common
Stock for the  foreseeable  future.  Although there are no  restrictions  on the
Company's  ability to pay dividends,  the Company  intends to follow a policy of
retaining  earnings,  if any, to finance the  development  and  expansion of its
business.

15.  Preferred  Stock  Authorized.  The  Company's  Board of  Directors  has the
authority,  without  further  action  of the  stockholders,  to issue  shares of
preferred stock which have
                                       14


<PAGE>
<PAGE>



conversion,  dividend, liquidation and voting rights that could adversely affect
holders of Common  Stock or could be used to restrict the  Company's  ability to
merge with or sell its assets to a third party,  thereby  preserving  control of
the Company by its present owners. Although the Company has no present intention
to issue any  shares of  preferred  stock,  there can be no  assurance  that the
Company will not do so in the future.


16.  Rule 144  Sales.  Of the shares of the  Company's  Common  Stock  presently
outstanding,  approximately 3.0 million are "restricted securities" as that term
is defined by Rule 144  promulgated  under the  Securities Act and in the future
may be sold only in compliance with Rule 144 or pursuant to  registration  under
the Securities Act or pursuant to another  exemption  therefrom.  For so long as
the  Registration  Statement  of which the  Concurrent  Prospectus  is a part is
current  and  effective,  the  shares  owned  by  the  selling  security  holder
thereunder and offered thereby (20,000) and the shares covered by the Concurrent
Prospectus  that are issuable upon the exercise of options  (80,000) may be sold
without regard to the volume  limitations,  described  below,  set forth in Rule
144.  Generally,  under Rule 144, each person having held restricted  securities
for a period of two years may,  every three months,  sell in ordinary  brokerage
transactions  an amount of shares  which  does not  exceed  the  greater  of one
percent (1%) of the Company's then  outstanding  shares of Common Stock,  or the
average  weekly  volume of trading of such  shares of Common  Stock as  reported
during the preceding four calendar weeks. A person who has not been an affiliate
of the Company for at least the three months immediately proceeding the sale and
who has  beneficially  owned shares of the Common Stock for at least three years
is  entitled to sell such  shares  under Rule 144  without  regard to any of the
limitations described above. Of the restricted shares, a substantial number have
been held by  non-affiliates  of the  Company  for more than three years or have
been held by affiliates of the Company for more than two years. Actual sales, or
the  prospect of sales by the present  stockholders  of the Company or by future
holders of  restricted  securities  under Rule 144,  or  otherwise,  may, in the
future,  have a  depressive  effect  upon the price of the  Company's  shares of
Common  Stock in any market that may  develop  therefor,  and also could  render
difficult sales of the Company's securities purchased by investors herein.



17.  Control by Officers,  Directors and Principal  Stockholders.  The Company's
officers and  directors  own, of record,  289,196  outstanding  shares of Common
Stock, of which 20,000 are being offered  pursuant to the Concurrent  Prospectus
(not including 80,000 shares, which are being offered pursuant to the Concurrent
Prospectus,  issuable  upon the  exercise of options).  In addition,  William C.
Samuels,  Chairman,  President,  Chief  Executive  Officer and a director of the
Company,  pursuant to a voting  agreement,  has voting  control of the 2,341,334
shares  of  Common  Stock  owned of record  by the Post  Company.  In  addition,
pursuant to a separate voting  agreement,  Mr. Samuels has voting control of the
shares owned by Dr. Freeman.  Consequently,  Mr. Samuels has voting control over
3,321,917  shares of Common Stock,  or  approximately  27.92% of the outstanding
shares of Common Stock, assuming issuance of 533,035 shares of Common Stock upon
exercise of options.  Accordingly,  Mr. Samuels could have substantial influence
over the affairs of the Company, including the election of directors.




18.  Possible  Acquisition  of Control by The Washington  Post Company.  Through
March 17, 1997 (subject to extension in certain circumstances), the Post Company
shall have the right to purchase from the Company,  at a price which has not yet
been  determined,  the amount of shares of Common  Stock  necessary to bring its
percentage ownership of the total then

                                       15


<PAGE>
<PAGE>



outstanding  shares of Common Stock to 51%. If the Post Company should choose to
exercise its right,  the purchase price would be established  after  arms-length
negotiations between the parties. In the event that the parties fail to agree on
a purchase price, the parties would seek an outside appraisal.  At present,  the
Company does not have enough shares  authorized to accommodate  the Post Company
should it choose to exercise such right. If the Post Company decides to exercise
its right,  the Company  will seek to take the  necessary  action to fulfill its
obligations.  If such right is exercised, the ability, pursuant to agreement, of
William C.  Samuels,  Chairman,  President  and Chief  Executive  Officer of the
Company,  to vote the shares owned of record by the Post Company will terminate,
and the Post Company will be able to control the affairs of the Company.


   
19.  Outstanding  Options and Warrants.  As of the date of this Prospectus,  the
Company had granted  options and  warrants to purchase an aggregate of 2,704,582
shares of Common  Stock  that had not been  exercised.  Of the  shares of Common
Stock subject to these unexercised options and warrants, 10,000 may be purchased
for less than $1.00;  12,000 may be  purchased  for between  $1.00 and $1.99 per
share; 694,082 may be purchased for between $2.00 and $2.99 per share; 1,543,500
may be purchased for between $3.00 and $3.99 per share; 342,500 may be purchased
for between $4.00 and $4.99 per share;  and 102,500 may be purchased for between
$5.00 to $5.99 per share. To the extent that the  outstanding  stock options and
warrants are exercised,  dilution to the interests of the Company's stockholders
will occur.  Moreover,  the terms upon which the Company  will be able to obtain
additional  equity capital may be affected  adversely,  since the holders of the
outstanding options and warrants can be expected to exercise them at a time when
the Company would,  in all  likelihood,  be able to obtain any needed capital on
terms more  favorable  to the Company  than those  provided  in the  outstanding
options and warrants.
    


20. Possible  Volatility of Securities Prices. The market price of the Company's
securities may be highly  volatile,  as has been the case with the securities of
other companies  engaged in high technology  research and  development.  Factors
such as announcements by the Company or its competitors concerning technological
innovations,   new  commercial  products  or  procedures,   proposed  government
regulations  and  developments  or disputes  relating to patents or  proprietary
rights  may have a  significant  impact  on the  market  price of the  Company's
securities.


                                       16


<PAGE>
<PAGE>



                                    DILUTION



The difference between the offering price to the public per share of the Company
Shares and the net tangible  book value per share of the Common Stock  (assuming
no exercise of any options, offered pursuant to the Concurrent Prospectus) after
this  Offering  constitutes  the  dilution to investors  in this  Offering.  Net
tangible  book value per share is  determined  by dividing the net tangible book
value of the Company  (total  tangible  assets less total  liabilities),  by the
number of  outstanding  shares of Common Stock.  As of September  30, 1995,  the
Company has an aggregate of 11,375,150  shares of Common Stock outstanding and a
net tangible  book value  (exclusive  of  intangible  items of  $3,873,305),  as
reflected on its consolidated balance sheets as of the same date, of $4,135,907,
or  approximately  $.36 per share. All assets are assumed to be tangible assets,
other than patents and goodwill.  Assuming that  purchases of Company  Shares in
this Offering are made at the offering price of  $4.50 per share,  purchasers of
the shares would suffer an immediate  dilution of $3.47 per share. The following
table illustrates dilution to such purchasers on a per share basis:





<TABLE>
<S>                                                              <C>       <C>
Assumed offering price per Company Share................................$ 4.50

Net tangible book value per share before
  sale of the Company 
Shares..........................................................$.36

Increase per share attributable to sale of
  Company Shares on a pro forma basis...........................$.67
                                                                ----

Pro forma net tangible book value per
  share after sale of the Company Shares.................................$ 1.03
                                                                           ----

Dilution per share to new investors......................................$ 3.47(1)
                                                                           ====
</TABLE>



- --------
1        There is no assurance  that all of the Company  Shares will be sold. If
         all of the Company Shares are not sold,  dilution to such purchasers on
         a per share basis will be greater.


                                       17


<PAGE>
<PAGE>




                                 USE OF PROCEEDS



The Company will receive estimated  net proceeds of up to $10,125,000 if all the
Company Shares are sold, as well as up to approximately  $3.1 million additional
proceeds if all of the options and  warrants  for which the  underlying  Selling
Security Holders' Shares being offered hereby are exercised.  However, there can
be no assurance that all the Company Shares will be sold or that such options or
warrants will be exercised.  The Company cannot redeem or cancel such options or
warrants to encourage their exercise.



Such proceeds will be applied to working capital, which may include research and
development.  A portion of the proceeds may be utilized to repurchase  shares of
Common Stock at a price to be determined by the Board of Directors. To date, the
Company has not adopted any repurchase programs.

The foregoing  represents  the Company's  estimate of the  allocation of the net
proceeds of the offering,  based upon the current  status of its  operations and
anticipated  business  plans. It is possible,  however,  that the application of
funds will  differ  from the  estimates  set forth  herein due to changes in the
Company's planned business operations.

Until utilized,  the net proceeds, if any, received from the sale of the Company
Shares and upon  exercise of options and warrants may be invested in  short-term
interest-bearing securities or their equivalent.

The  Company  will not  receive  any of the  proceeds of the sale of the Selling
Security Holders' Shares.

                                       18


<PAGE>
<PAGE>



                           CERTAIN MARKET INFORMATION


The Company's  Common Stock is and its Redeemable  Warrants were,  traded on the
Automated  Quotation System of the National  Association of Securities  Dealers,
Inc.  ("NASDAQ")  and the Boston  Stock  Exchange  under the symbols  "IATV" and
"IATVW" and "IAT" and "IATW,"  respectively.  The following table sets forth the
high and low sale prices for Common Stock and Redeemable Warrants as reported by
NASDAQ. The Redeemable Warrants were redeemed on May 7, 1993.


<TABLE>
<CAPTION>

                  Common Stock           Redeemable Warrants
1996 Quarters     High     Low            High  Low
- -------------     ----     ---            ----  ---
<S>               <C>      <C>            <C>   <C>
First             5        3 11/16        N/A   N/A


                  Common Stock           Redeemable Warrants
1995 Quarters     High     Low            High  Low
- -------------     ----     ---            ----  ---
First             6 5/8    3 3/8          N/A   N/A
Second            5 1/4    4              N/A   N/A
Third             5 3/4    3 7/16         N/A   N/A
Fourth            5 13/16  3 1/8          N/A   N/A

                  Common Stock           Redeemable Warrants
1994 Quarters     High     Low            High  Low
- -------------     ----     ---            ----  ---
First             7 3/8    5 3/4          N/A   N/A
Second            6 1/8    5              N/A   N/A
Third             5 7/8    5              N/A   N/A
Fourth            5 1/8    3 1/8          N/A   N/A


                  Common Stock           Redeemable Warrants
1993 Quarters     High     Low            High      Low
- -------------     ----     ---            ----      ---
First             7 3/8    2 1/6            6      13/16
Second            8 1/8    4 3/4            5       2
Third             7 1/4    5 1/4           N/A     N/A
Fourth            8 5/8    5 1/2           N/A     N/A
</TABLE>

   

On  March  12,  1996,  there   were   approximately 300 holders of record of the
Company's 11,426,875 outstanding shares of Common Stock.

    
   
On  March  12,  1996,  the  closing  bid and asked prices of the Common Stock as
reported by NASDAQ were $4 1/2 and $4 5/8, respectively.
    


The  Company has not paid cash  dividends  since its  organization.  The Company
plans to use  earnings,  if any,  to fund  growth  and does not  anticipate  the
declaration or the payment of cash dividends in the foreseeable future.

                                       19


<PAGE>
<PAGE>



                                 CAPITALIZATION



         The  following  table sets forth the  capitalization  of the Company at
September  30,  1995.  See "CERTAIN  TRANSACTIONS"  and  Consolidated  Financial
Statements of ACTV, Notes 12 and 13.



<TABLE>
<CAPTION>
                                                              September 30, 1995

<S>                                                                <C>  
Long Term Debt:
         Note Payable - Related Party                         $   222,219
                                                              -----------

Shareholders' Equity:
         Preferred stock, $.10 par value
         1,000,000 shares authorized,
         none issued                                                  ---

         Common stock, $.10 par value
         17,000,000 shares authorized,
         11,375,150 issued and  outstanding                     1,137,515

         Additional Paid-In Capital                            36,634,659
         Notes receivable from stock sales                       (567,500)
         Accumulated Deficit                                  (29,195,462)
                                                               ----------
         Total Shareholders'  Equity                            8,009,212
                                                               ----------

         Total Capitalization                                $  8,231,431
                                                             ============
</TABLE>



                                       20


<PAGE>
<PAGE>



                                 DIVIDEND POLICY


The Company has not paid any dividends, cash or otherwise,  since its inception.
The Company plans to use  earnings,  if any, to fund growth and presently has no
intention to pay any cash dividends in the foreseeable future.


                             SUMMARY FINANCIAL DATA



The selected  financial data presented below as of and for the nine months ended
September,  1994 and 1995,  and the years ended December 31, 1994,  1993,  1992,
1991,  and 1990 are derived from the  financial  statements of the Company that,
with regard to the interim periods, are unaudited, and with regard to the annual
periods,  have  been  audited.  In the  opinion  of  management,  the  unaudited
consolidated financial statements reflect all adjustments,  consisting of normal
recurring items, necessary for a fair presentation of the financial position and
the results of operations of the Company for all periods.  The financial results
for the interim periods presented are not necessarily  indicative of the results
to be expected for either succeeding quarters or the full fiscal year. This data
should be read in conjunction with the financial  statements  referred to above,
"MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS," and the other financial data included herein.




                                       21


<PAGE>
<PAGE>



                                          SUMMARY FINANCIAL DATA
                                  (in dollars, except number of shares)

<TABLE>
<CAPTION>
                                                                                                     Nine Months
                                                Years Ended December 31,                         Ended September 30,
                                 -----------------------------------------------------------  ------------------------
                                 1990         1991        1992         1993        1994         1994        1995
                                 ----         ----        ----         ----        ----         ----        ----
<S>                            <C>         <C>          <C>         <C>            <C>         <C>         <C>
Statement of Operations:
Revenues                        $615,011   $1,018,074   $532,596(1)   $164,602(1)   $938,416    $768,739    $1,075,925
Operating Expenses             4,462,771    4,435,322  2,798,847(1)  3,443,513(1)  5,734,132   4,415,721     6,816,816
Equity in Net Loss of 
ACTV Interactive (2)                  --           --    187,781       506,303       143,500     143,500           --
Loss Before Extraordinary
Item (3)                       3,093,512    3,313,998  2,778,085     4,156,955     5,122,010   3,929,357    5,751,337
Net Loss (3)                   3,093,512    3,313,998  2,778,085     4,156,955     4,465,240   3,407,554    5,657,220
Weighted Average Shares
Outstanding                    3,727,255    4,043,867  4,665,686     5,800,134     7,897,278   7,699,790    9,748,209
Loss Per Common Share
Before
Extraordinary Item (3)              0.83         0.82       0.59          0.72          0.65        0.51         0.59
Net Loss Per Common 
Share  (3)                          0.83         0.82       0.59          0.72          0.57        0.44         0.58

Balance Sheet Data:             12/31/90     12/31/91   12/31/92      12/31/93      12/31/94     9/30/94      9/30/95
                                --------     --------   --------      --------      --------     -------      -------

Working Capital                2,397,952      128,834   (104,486)    2,263,225     1,503,703    (704,003)   3,458,531
Total Assets                   6,211,803    2,828,119  3,146,503     5,920,720     7,733,314   6,129,878   10,454,934
Long Term Obligations            649,796      669,796  1,792,794     2,220,794     2,325,061   2,443,866      222,219
Stockholders' Equity (4)       5,089,036    1,775,038  1,006,314     1,910,603     3,972,543   1,956,892    8,009,212
Total Capitalization           5,738,832    2,444,834  2,799,108     4,131,397     6,297,604   4,400,758    8,231,431
</TABLE>



(1)      For the period between July 15, 1992, and March 11, 1994, all education
         sales and  expenses  were  reported  separately  by the  Company's  49%
         affiliate,  ACTV  Interactive,  and  were  not  consolidated  with  the
         Company's  statements  of  operations.   For  the  remainder  of  1994,
         operational  results  related to education  were included with those of
         the Company,  as a result of the  Company's  March 11, 1994 purchase of
         the Post Company's 51% interest in ACTV Interactive.

(2)      The results of ACTV Interactive are accounted for under the equity 
         method of accounting for the years 1992 and 1993 and for the period
         January 1, 1994 to March 11, 1994.
(3)      Includes  for the year ended  12/31/94  and nine months  ended  9/30/94
         extraordinary  gains of $656,770,  ($.08 per share) and $521,803  ($.07
         per share),  respectively,  related to the  extinguishment  of debt and
         equipment lease obligations. Includes for the nine months ended 9/30/95
         an  extraordinary  gain of  $94,117  ($.01 per  share)  related  to the
         extinguishment of debt obligations.
(4)      No cash or non-cash dividends have been paid or granted and the 
         Company does not anticipate the declaration or payment of dividends
         in the foreseeable future.

                                       22


<PAGE>
<PAGE>




                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The following  discussion and analysis  should be read in  conjunction  with the
Consolidated Financial Statements and notes thereto, contained elsewhere in this
Prospectus.


                                   THE COMPANY

ACTV,  Inc.  (the  "Company")  was  organized  to  develop  and  market the ACTV
Programming Technology,  which permits each viewer to simultaneously  experience
individualized  television  programming.  Since its  inception,  the Company has
incurred  operating losses  approximating  $29.2 million related directly to the
development and marketing of the ACTV Programming Technology.




ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"),  multi-microwave distribution systems
("MMDS"),  broadcast  systems,  distance  learning  networks and closed  circuit
televisions  systems.  It is compatible with commonly  available one-way  analog
systems  as well as the  newer  digital  systems  that have recently begun to be
deployed.


ACTV's strategy is to generate  revenues from the sale of ACTV  Programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.



The chief  markets  presently  targeted by the Company for the ACTV  Programming
Technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and internet applications. The Company seeks
to  exploit  these  markets,  principally  in the U.S.,  through  licensing  the
Programming Technology,  by creating joint venture relationships,  and by direct
sales.



In March 1988, the Company formed ACTV Entertainment Inc. ("ACTV Entertainment")
as an equal shareholder with Le Groupe Videotron ("LGV") of Canada.  The Company
granted  to  ACTV  Entertainment  the  exclusive  right  to  use  the  Company's
Programming Technology in the United States DBS, cable, and broadcast television
markets.

In June 1993,  LGV withdrew  from its ownership in ACTV  Entertainment,  and the
Company became the sole shareholder of ACTV Entertainment  under the terms of an
agreement  with a subsidiary of LGV. In exchange for gaining full  ownership and
control of ACTV  Entertainment in the settlement and for the conversion of LGV's
exclusive license for Canada and Europe to a non-exclusive  license, the Company
agreed to give up the license fee revenue it had received from LGV for LGV's use
of the Programming Technology in Canada and Europe.


                                       23


<PAGE>
<PAGE>



The Company and LGV entered into their original  agreement during the infancy of
the  development  of interactive  television.  LGV had developed its Videoway TV
set-top  converter,  which,  among  other  things,  enabled  it to  provide  its
subscribers with interactive capacity. The arrangement provided the Company with
an outlet for its ACTV Programming while providing LGV with interactive  product
for its Videoway converter.

As both companies  developed,  however,  their  missions  began to diverge:  LGV
wanted to market  its  Videoway  converter  in the United  States,  and was less
interested in the actual production of ACTV  Programming,  while the Company was
interested  in  expanding  its  production  capacity  and  in  making  its  ACTV
Programming   available  for  use  with  set-top  converters   manufactured  and
distributed by others,  including other cable and broadcast  network  operators.
The  restructuring of the relationship  with LGV enabled both companies to focus
on their respective goals, in that LGV now has the non-exclusive right to market
the Videoway converter in the United States, and the Company has control of ACTV
Programming  development.  See "BUSINESS -- Entertainment --  Reorganization  of
ACTV Entertainment and the LGV Agreements; Legal Proceedings."



In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned operating  subsidiaries,  to operate the
Company's  individualized  television  trial in Southern  California and, if the
trial is successful,  the planned regional  television network that would target
approximately 4.2 million sports subscribers in the region that reaches from Los
Angeles to San Diego and Phoenix.






The trial,  which marked the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional  Network"),  commenced in the Los Angeles
area in May 1995.  The  trial  involves  1,000  cable  subscribers  and will run
throughout most of 1996 and may extend into 1997. The Company  believes that the
Regional  Network is the first  programming  service in the U.S. to both enhance
existing programming and offer new individualized content.





Programming for the Regional Network is being provided to ACTV by Prime Sports -
West,  currently a unit of  Telecommunications,  Inc.'s  ("TCI")  Liberty Media,
Liberty Sports division,  which has approximately 4.2 million subscribers in the
Southwest region of the U.S., Cable News Network, Inc. ("CNN") and the Game Show
Network, a subsidiary of Sony Entertainment,  Inc. ("Sony").  The cable operator
for the Regional Network is Ventura County  Cablevision,  currently a subsidiary
of Western Communications, whose ownership is scheduled to be transferred to TCI
in early 1996.  TCI and News Corp.  have announced a joint  venture,  which,  if
completed,  would  see  Liberty  Sports  become  Fox  Sports.  See  "BUSINESS  -
Entertainment."






The Company has established four new wholly-owned subsidiaries which would serve
as  additional  regional  individualized  networks  covering the San  Francisco,
Chicago,  New York and Atlanta  regions in the event that the Company decides to
expand and provide similar  services  provided by the Regional  Network in other
regions across the U.S. To date, the four new wholly-owned subsidiaries have not
engaged  in any  business  activities,  nor does the  Company  have any  present
intention to launch their activities.  The Regional  Network,  and any expansion
plans  related   thereto,   is  part  of  the  Company's  plan  to  develop  the
entertainment  division of its business  which,  to date,  does not generate any
revenue for the Company.




                                       24


<PAGE>
<PAGE>





In  January  1995,  the  Company  signed an  exclusive  license  with  Greenwich
Entertainment  Group  ("The  Greenwich  Group")  for the use of the  Programming
Technology in the theater  environment,  specifically in shopping malls, museums
and  entertainment  centers.  The first theater opened in the Mall of America in
Minneapolis,  Minnesota  on November  18,  1995.  See  "BUSINESS  --  Site-Based
Entertainment."



In entertainment, the Company has licensed the Programming Technology to LGV and
The  Greenwich  Group and  continues to seek other  licensees  and joint venture
partners both in and outside the United States. The Company is and will continue
to be dependent  upon the ability of  licensees  and joint  venture  partners to
offer  products  and  services  that are  commercially  viable,  and to actively
promote and distribute the Programming Technology.

The Company is and will  continue to be dependent  upon the ability of licensees
and joint  venture  partners in the  entertainment  arena to offer  products and
services that are  commercially  viable,  and to actively promote and distribute
the  Programming  Technology.  There is no  assurance  that the Company  will be
successful in reaching  agreements  with  licensees and joint venture  partners,
that the Company's strategy of marketing the Programming  Technology through its
licensees and joint venture  partners  will be  successful,  or that the methods
which its licensees and joint venture  partners choose to market the Programming
Technology will be successful. Further, the Company may be adversely affected by
the  financial  and business  considerations  of its licensees and joint venture
partners.  Future  joint  venture and license  agreements  may provide  that the
licensees and joint venture partners will receive equity interest in the Company
and/or its subsidiaries.

In July 1992,  the Company  entered into an agreement  with a subsidiary  of the
Washington  Post  Company  (the  "Post  Company")  to form ACTV  Interactive,  a
partnership  organized  for the  purpose  of  marketing  products  and  services
incorporating  the  Programming  Technology  to the education  marketplace.  The
subsidiary of the Post Company owned a 51% share.

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing and a $2 million promissory note (the "Note").  The principal
amount of,  and  accrued  interest  due on, the Note was paid in full in October
1995.

Through March 17, 1997 (subject to extension in certain circumstances), the Post
Company  shall have the right to  purchase  from the  Company,  at a price to be
determined,  the  amount  of  shares  of  Common  Stock  necessary  to bring its
percentage  ownership  of the total then  outstanding  shares of Common Stock to
51%. If such option is  exercised,  the Post Company will be able to control the
affairs of the Company.  See "RISK FACTORS - Possible  Acquisition of Control by
The   Washington   Post   Company,"   "CERTAIN   TRANSACTIONS"   and  "PRINCIPAL
STOCKHOLDERS."

The Company believes that channel  capacity will not be a significant  factor in
the distance learning or site-based  entertainment market.  However, in order to
be  delivered  over cable,  MMDS or DBS  systems  for the in-home  entertainment
market,  the ACTV  Programming  must compete for channel space on these systems,
many of which have limited available  channel capacity.  Although a simpler form
of individualization can be achieved by the Company's using

                                       25


<PAGE>
<PAGE>



one  channel  of  band-width,   the  more  sophisticated  applications  of  ACTV
Programming currently require three to four channels of analog band-width. There
is no  assurance  that cable,  MMDS or DBS  operators  will devote a  sufficient
number of channels of  band-width to the  Programming  Technology in the future.
The  Company  may  be  limited  in  its  ability  to  expand  into  the  in-home
entertainment  market,  unless cable, MMDS and DBS operators continue to upgrade
and increase their channel capacity using some form of "compression technology,"
whereby the  digitalization of the information  required to produce a television
picture reduces the channel capacity  required for programming that incorporates
the  Programming  Technology.  The  compression  technologies  recently deployed
and   those   currently   under    development    would   enable   the   Company
to use the more complex  applications of  the  Programming   Technology  on  one
channel   of   band-width.   The  Company  believes,  although  there can  be no
assurance,  that the  cable,  MMDS and DBS industries  are, in  general,  moving
in  the  direction  of  increasing  channel capacity. The costs associated  with
such compression technology may result in substantial additional costs to cable,
MMDS and DBS  operators.  However,  the Company's  management  cannot  currently
quantify such additional costs, which may adversely affect the Company's  future
operations. The Company is continuing its investigation of  various  compression
techniques. See "BUSINESS."


The Company anticipates  continued good working relationships with both the Post
Company  and LGV and  believes,  although  there can be no  assurance,  that the
restructuring of these relationships has put the Company in an improved position
with regard to its ability to enter into other  strategic  alliances and to seek
additional  financing when required.  There can be no assurance,  however,  that
such  strategic  alliances  or  additional  financing  will be  available to the
Company when desired on terms acceptable to the Company or at all.

For  purposes  of  discussing  the  combined  statements  of  the  Company,  its
subsidiaries, and ACTV Interactive, all intercompany items have been eliminated.



                                       26


<PAGE>
<PAGE>



                              RESULTS OF OPERATIONS

Comparison of the Years Ended December 31, 1993 and December 31, 1994



During the year ended December 31, 1994, the Company's  revenues increased 470%,
to $938,416, from $164,602 in the year ended December 31, 1993. The increase was
primarily the result of the Company's  recognition  in the more recent period of
the sales of its education subsidiary, ACTV Interactive.  Prior to the Company's
purchase in March 1994 of the Washington Post's 51% interest in this subsidiary,
in which the Company previously owned the remaining 49% interest, the results of
ACTV Interactive  were accounted for under the equity method of accounting.  All
of the Company's  revenues for the year ended December 31, 1994,  were generated
by its ACTV Interactive  subsidiary  through  its  activities  in  the education
market.



On a pro forma basis, assuming that the Company's results were consolidated with
those of ACTV Interactive for the entire year ended December 31, 1994, (see Note
14),  revenues  increased 16%, to $1,128,472  compared with revenues of $970,498
pro forma in the year ended December 31, 1993. Pro Forma  education sales in the
year ended December 31, 1994 were $1,128,472,  an increase of 34% over pro forma
education sales of $842,752 in the comparable period in 1993.

Cost of sales in the year ended  December 31, 1994,  was $296,839,  all of which
related to education  product sales.  The Company  recorded no cost of sales for
the year ended  December 31,  1993,  since it was  reported  separately  by ACTV
Interactive.

Total expenses  excluding  cost of sales and interest  expense in the year ended
December  31,  1994,  increased  58%,  to  $5,437,293,  from  $3,443,513  in the
comparable  period  in 1993.  This  increase  was  partially  the  result of the
Company's  recognition in the more recent  period,  as explained  above,  of the
expenses of ACTV Interactive,  which in 1993 were reported separately.  On a pro
forma basis, total expenses (including cost of sales) before interest expense in
the year ended December 31, 1994, increased 10%, to $6,220,578,  from $5,674,152
in the year  ended  December  31,  1993.  The  increase  was due also to  higher
research and development  expenses,  and to greater  general and  administrative
costs  associated  with market and product  development  for  application of the
Programming  Technology  in the  distance  learning  and  in-home  entertainment
markets.



Direct expenses  related to the  entertainment  market for the fiscal year ended
December 31, 1994 were approximately  $1.4 million,  and direct expenses related
to the  education  market  for the  fiscal  year ended  December  31,  1994 were
approximately $1.5 million.




Depreciation  and  amortization  expense for the year ended  December  31, 1994,
increased 48%, to $789,559,  from $534,947 for the year ended December 31, 1993.
This  increase was the result of the Company's  amortization  of goodwill in the
more recent period arising from the purchase of the Washington  Post's  interest
in ACTV Interactive.



The Company's  interest expense for the year ended December 31, 1994,  decreased
47%, to $226,671,  compared to $428,221 in the prior year's  comparable  period.
The decrease was due

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in part to the  elimination of expense related to original issue discount on the
$1.5 million  convertible note payable to the Washington Post Company.  The full
principal  value of this note, plus all accrued  interest,  was converted by the
Post Company into common shares of ACTV,  Inc. in March 1994.  Interest  expense
declined also due to the repayment of certain obligations of the repayment pool,
as well as the accrual of interest  payable on the repayment pool obligations at
lower rates,  in  reflection  of a general  decline in interest  rates. Interest
income in the year ended December 31, 1994,  increased 8%, to $47,409,  compared
with $43,877 in the year ended  December 31, 1993.  The increase  resulted  from
higher available cash balances in the more recent period.


For  the  year  ended   December  31,  1994,   the  Company's  net  loss  before
extraordinary  items was $5,122,010,  or $.65 per share, an increase of 23% over
the net loss of  $4,156,955,  or $.72 per share,  incurred  in the prior  year's
comparable period. The Company recorded an extraordinary gain of $656,770 in the
year  ended  December  31,  1994,  the result of the  extinguishment  of certain
obligations  for value that was less than the amounts  recorded on the Company's
books for such obligations.  Net loss after the extraordinary  gain for the year
ended December 31, 1994, was $4,465,240, or $.57 per share.

Comparison of Years Ended December 31, 1993 and December 31, 1992

During the fiscal year ended December 31, 1993 ("Fiscal 1993"),  ACTV's revenues
decreased  approximately  70% to $164,602 from $532,596 in the fiscal year ended
December 31, 1992 ("Fiscal 1992").  The decrease was partially the result of the
Company's  having to exclude  for the entire  Fiscal 1993 all  education  sales,
which were  reported in the more recent year by the  Company's  49%  subsidiary,
ACTV Interactive.  ACTV Interactive's  gross sales were $839,165 in Fiscal 1993,
compared with  $348,473  for  the  period from the partnership formation date --
July  14,  1992  --  to  December 31,  1992.  Prior  to  the  formation  of  the
partnership,  the  Company  had  recorded  education  sales  in  Fiscal  1992 of
$186,598. ACTV Interactive's results were accounted for under the equity  method
of accounting.

Combined revenues of ACTV and ACTV Interactive in Fiscal 1993 were $970,498,  an
11%  increase  over  Fiscal  1992  combined  revenues  of  $873,346  for the two
companies.

An additional  factor in the Fiscal 1993 revenue  decrease  reported by ACTV was
the  Company's  June 1993  agreement  with LGV,  pursuant to which LGV now has a
royalty-free right to use the Company's Programming Technology.  Pursuant to the
prior LGV  agreement the Company had received  $127,746 in license  revenue from
LGV  during  1993.  The  Company's  Fiscal  1992  revenues  related  to LGV were
$338,275.

Total expenses before interest  expense  increased  approximately  23% in Fiscal
1993 to $3,443,513  from $2,798,847 in Fiscal 1992.  General and  administrative
and operating  expenses both decreased in 1993 as compared to 1992, but non-cash
compensation  expense associated with the Company's SAR Plan increased due to an
increase in the market price of the Company's Common Stock. In 1992, the Company
recorded  expenses for part of the year related to the education  market that in
1993 were borne  entirely by ACTV  Interactive.  Depreciation  and  amortization
expense  declined to $534,947 in Fiscal  1993 from  $635,275 in Fiscal  1992,  a
decline  of  approximately  16%,  as a  result  of  the  full  amortization  and
depreciation of certain

                                       28


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<PAGE>



programs and fixed assets,  respectively,  during 1993.  Expenses related to the
Company's renewed research and development program were $171,802.

As has been noted above,  since the formation of ACTV  Interactive  in mid-1992,
revenues and expenses  relating to the education market  previously  included in
the  financial  statements  of the Company have been  reflected in the financial
statements of ACTV  Interactive  until March 1994. As a result,  the Company has
experienced a general reduction in its revenue and cash expense levels. Combined
total  expenses of ACTV and ACTV  Interactive  in Fiscal  1993  before  interest
expense were  $5,315,407,  a 49% increase over Fiscal 1992 combined  expenses of
$3,553,201 for the two companies.

During Fiscal 1993, interest expense was $428,221,  compared to interest expense
of $343,008 for Fiscal 1992. Interest expense in both years related primarily to
the accrual of interest in connection  with the $1,500,000 8%  convertible  note
payable to the Post Company (the  "Convertible  Note") and the  amortization  as
interest  expense of the discount on such debt.  Interest  income in Fiscal 1993
was  $56,480,  compared  to  interest  income of $18,955  for Fiscal  1992.  The
increase  was a result of the  Company's  higher cash  balances  during the more
recent period.

The Company's net loss in Fiscal 1993 increased  approximately 49% to $4,156,955
($.72 per share) from $2,778,085  ($.59 per share) in Fiscal 1992, due primarily
to the  decline in royalty  revenues,  resulting  from the  Company's  June 1993
agreement with LGV, as explained above,  higher non-cash  compensation  expense,
and  to  higher  losses  from  ACTV  Interactive  under  the  equity  method  of
accounting.



Comparison of Nine Month Periods Ended September 30, 1995 and September 30, 1994





During the nine month period ended  September 30, 1995,  the Company's  revenues
increased  40%, to  $1,075,925,  from  $768,739 in the nine month  period  ended
September 30, 1994. The increase was the result of higher sales to the education
market,  including  revenues  relating to the  Company's  new distance  learning
product.  The increase was also  partially due to the inclusion of the Company's
education  sales for the entire nine month  period of 1995 versus only a portion
of the  comparable  period in 1994.  From  January 1, 1994,  to March 11,  1994,
education  sales were reported  separately by the Company's 49% subsidiary  ACTV
Interactive,  which was acquired in full by ACTV, Inc. on March 11, 1994.  Prior
to this purchase,  the results of ACTV  Interactive were accounted for under the
equity method of accounting.





Cost of sales in the nine months ended  September  30, 1995,  was  $318,665,  an
increase  of 36% over  cost of  sales  of  $233,661  in the  nine  months  ended
September 30, 1994. The Company's cost of sales as a percentage of sales revenue
on a year to year basis  remained  stable at 30.4% in 1994 and 29.6% in the 1995
period.





Total expenses  excluding cost of sales and interest  expense in the nine months
ended September 30, 1995,  increased 55%, to $6,498,151,  from $4,182,060 in the
comparable  period  in 1994.  This  increase  was  partially  the  result of the
Company's  recognition in the more recent  period,  as explained  above,  of the
expenses of ACTV Interactive, which for a portion of the 1994 period


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<PAGE>




were reported  separately.  The increase was due also to  significantly  greater
expenses  related to the  Company's  SAR plan  principally  due to an  increased
market  price of the  Company's  Common  Stock at  September  30,  1995,  higher
research and development  expenses,  and to greater  general and  administrative
costs  associated  with the launch in May 1995 of the  Company's  individualized
television  trial in  California.  (See  "Management  -- Stock Options and Stock
Appreciation Rights.")





Depreciation  and  amortization  expense for the nine months ended September 30,
1995,  increased  43% to  $819,040,  from  $571,133  for the nine  months  ended
September  30, 1994.  This  increase was  partially  the result of the Company's
amortization  for the entire  nine month  period of 1995 versus a portion of the
same period in 1994 of goodwill  arising from the purchase of the Post Company's
interest in ACTV Interactive.  In addition,  for the nine months ended September
30,  1995,  the  Company  recorded  increased  depreciation  expense  related to
equipment purchased for the California trial referred to above.





The  Company's  interest  expense for the nine months ended  September 30, 1995,
decreased 49%, to $93,596,  compared to $184,186 in the prior year's  comparable
period.  The decrease was due in part to the  elimination of expense  related to
original issue discount on the $1.5 million convertible note payable to the Post
Company.  The full principal value of this note, plus all accrued interest,  was
converted by the Post Company  into common  shares of ACTV,  Inc. in March 1994.
Interest  expense  declined also due to a decrease in notes  payable  during the
more recent period. Interest income in the nine months ended September 30, 1995,
was $83,150,  compared with $37,995 in the nine months ended September 30, 1994.
The increase  resulted from higher available cash balances and higher prevailing
market rates of interest in the more recent period.





For the nine months ended  September  30, 1995,  the  Company's  net loss before
extraordinary  items was  $5,751,337 or $.59 per share,  an increase of 46% over
the net loss  before  extraordinary  items  of  $3,929,537,  or $.51 per  share,
incurred  in  the  prior  year's   comparable   period.   The  Company  recorded
extraordinary  gains of $94,117 in the nine months ended  September 30, 1995 and
$521,803  in the nine  months  ended  September  30,  1994,  the  result  of the
extinguishment  of  certain  obligations  for value  that was less than  amounts
recorded  on  the  Company's  books  for  such   obligations.   Net  loss  after
extraordinary gain for the nine months ended September 30, 1995, was $5,657,220,
or $.58 per share, an increase of 66% over the net loss after extraordinary gain
for the comparable period of 1994 of $3,407,554, or $.44 per share.






Comparison of Nine Month Periods Ended September 30, 1994 and September 30, 1993





During the nine month period ended  September 30, 1994,  the Company's  revenues
increased  391%,  to  $768,739,  from  $156,648 in the nine month  period  ended
September  30,  1993.  The increase was  primarily  the result of the  Company's
recognition in the more recent period of the sales of its education  subsidiary,
ACTV  Interactive.  Prior to the  Company's  purchase  in March 1994 of the Post
Company's 51% interest in this subsidiary, in which the Company previously owned
the remaining 49% interest,  the results of ACTV  Interactive were accounted for
under the equity method of accounting.




On  a  pro  forma  basis,  assuming that the Company's results were consolidated
with those of

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<PAGE>



ACTV Interactive for the entire nine month period ended September 30, 1994, (see
Note 5), revenues increased 25%, to $958,795, compared with revenues of $765,471
pro forma in the nine months ended September 30, 1993. Pro Forma education sales
in the nine months ended  September 30, 1994 were  $958,795,  an increase of 50%
over pro forma education sales of $637,725 in the comparable period in 1993.





Cost of sales in the nine months ended September 30, 1994, was $233,661,  all of
which cost related to education  product sales.  The Company recorded no cost of
sales for the nine  months  ended  September  30,  1993,  since it was  reported
separately by ACTV Interactive.





Total expenses  excluding cost of sales and interest  expense in the nine months
ended  September 30, 1994,  increased 93%, to $4,182,060  from $2,165,129 in the
comparable  period  in 1993.  This  increase  was  partially  the  result of the
Company's  recognition in the more recent  period,  as explained  above,  of the
expenses  of ACTV  Interactive,  which in 1993  were  reported  separately.  The
increase  was due also to  higher  research  and  development  expenses,  and to
greater  general and  administrative  costs  associated  with market and product
development  for  application  of the  Programming  Technology  in the  distance
learning,  in-home entertainment,  and in-room hotel entertainment markets. On a
pro forma basis, total expenses before interest expense in the nine month period
ended September 30, 1994,  increased 25%, to $4,182,060,  from $3,347,857 in the
nine months ended September 30, 1993.





Depreciation  and  amortization  expense for the nine months ended September 30,
1994,  increased to $571,133,  from $420,953 for the nine months ended September
30, 1993. This increase was the result of the Company's amortization in the more
recent  period of  goodwill  arising  from the  purchase  of the Post  Company's
interest in ACTV Interactive.





The  Company's  interest  expense for the nine months ended  September 30, 1994,
decreased 43%, to $184,186,  compared to $321,000 in the prior year's comparable
period.  The decrease was due in part to the  elimination of expense  related to
original issue discount on the $1.5 million convertible note payable to the Post
Company.  The full principal value of this note, plus all accrued interest,  was
converted by the Post Company  into common  shares of ACTV,  Inc. in March 1994.
Interest  expense  declined also due to the repayment of certain  obligations of
the Repayment Pool, as well as the accrual of interest  payable on the Repayment
Pool  obligations at lower rates, in reflection of a general decline in interest
rates. Interest income in the nine months ended September 30, 1994, was $37,995,
compared with $36,322 in the nine months ended  September 30, 1993. The increase
resulted from higher available cash balances in the more recent period.





For the nine months ended  September  30, 1994,  the  Company's  net loss before
extraordinary  items was $3,929,357,  or $.51 per share, an increase of 48% over
the net loss of  $2,646,382,  or $.44 per share,  incurred  in the prior  year's
comparable period. The Company recorded an extraordinary gain of $521,803 in the
nine months  ended  September  30,  1994,  the result of the  extinguishment  of
certain  obligations  for value that was less than the  amounts  recorded on the
Company's books for such obligations.  Net loss after the extraordinary gain for
the nine months ended September 30, 1994, was $3,407,554, or $.44 per share.





Liquidity and Capital Resources

                                       31


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<PAGE>






Since its  inception,  the Company  (including its operating  subsidiaries  ACTV
Entertainment, ACTV Interactive, Inc., The Los Angeles Individualized Television
Network,  Inc., and 3D Virtual,  Inc.) has not generated revenues  sufficient to
fund its operations,  and has incurred  operating losses.  Through September 30,
1995, the Company had an accumulated deficit of approximately $29.2 million. The
Company's  cash  position on September  30, 1995,  was  $5,090,642,  compared to
$2,479,840 on December 31, 1994.





During  the nine month  period  ended  September  30,  1995,  the  Company  used
$3,726,023 in cash for its  operations,  compared with  $3,064,151  for the nine
month period  ended  September  30, 1994.  The increase in the nine month period
ended September 30, 1995, was due to higher selling and administrative  expenses
and to  increased  operating  activity in the more  recent  year  related to the
Company's individualized  television trial launched in May 1995. The Company met
its cash needs in the nine month  period  ended  September  30,  1995,  from the
proceeds of sales of common  stock to private  investors  completed  in the last
quarter of 1994 and during the first three quarters of 1995. The Company met its
cash needs in the nine month period ended September 30, 1994, from the remaining
proceeds of the  redemption of its  Redeemable  Warrants in May 1993, as well as
from the exercise of warrants by the Post Company in March 1994.





With respect to investing  activities  in the nine month period ended  September
30, 1995, the Company used cash of $556,926  related to equipment  purchases for
the  California  trial  referred  to  above.  In the  nine  month  period  ended
September,  1994,  the Company  used cash of  $2,500,000  to  purchase  the Post
Company's 51% interest in ACTV  Interactive and cash of $111,691  related to new
patent filings.





ACTV  Entertainment,   ACTV  Interactive  and  The  Los  Angeles  Individualized
Television Network, Inc. and 3D Virtual, Inc. are dependent on advances from the
Company to meet their obligations.





The Company's  balance sheet as of September 30, 1995, also reflects the accrual
of expenses of $1,294,148  related to the Company's  stock  appreciation  rights
plan,  a decrease of $101,458 in notes  payable  resulting  from the  discounted
prepayment of a note, and a decrease in notes payable of $2,000,000,  the amount
of principal  repayments that the Company made in May, July, and September 1995.
In  addition,  the  Company  repaid  the  remaining  notes  payable  balance  of
approximately $220,000 in October 1995.





During the year ended December 31, 1994, the Company used $3,885,852 in cash for
its  operations,  compared with  $1,352,273 in the year ended December 31, 1993.
The  increase  in  the  more  recent  period  was  due  to  higher  general  and
administrative  expenses as noted above,  and to the inclusion of the results of
operations of the Company's education subsidiary. The Company met its cash needs
in the year ended December 31, 1994,  principally from the remaining proceeds of
the  redemption  of its  Redeemable  Warrants in May 1993,  from the exercise of
options by the Post Company and by others  (aggregating  $1,646,159 in proceeds)
and from a series of private  sales of the  Company's  Common  Stock  during the
fourth quarter of the year (aggregating $2,968,338 in proceeds). During the year
ended  December 31, 1994, the Company used cash of $136,020 and issued notes for
$215,000 to extinguish  obligations recorded at an aggregate value of $1,000,666
as of December 31, 1993.




                                       32


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<PAGE>





During the year ended  December 31,  1994,  the Company  advanced  approximately
$350,000 to its ACTV Entertainment subsidiary, and approximately $390,000 to its
ACTV  Interactive  subsidiary.  Advances  are based upon  budgeted  expenses and
revenues for each respective subsidiary.  Adjustments are made during the course
of the year based upon the subsidiary's  performance versus the projections made
in the budget.





With respect to investing  activities,  the Company used cash of $2,500,000,  to
purchase  the  Post  Company's  51%  interest  in ACTV  Interactive  and cash of
$142,122  related to new patent  filings.  The  Company had only  minimal  other
investing activities in the period.



During 1994, the Company raised  $1,500,000 in equity from the conversion by the
Post Company of its option to purchase  750,000  shares of the Company's  Common
Stock at $2.00 per share. In a separate transaction,  the Company eliminated its
convertible  note payable  obligation to the Post  Company,  as the Post Company
converted  the note's full  principal and accrued  interest of  $1,742,667  into
871,334 shares of the Company's  Common Stock at $2.00 per share.  The Company's
balance  sheet at December  31,  1994,  reflects an increase in note  payable of
$2,000,000, plus accrued interest, resulting from the purchase by the Company of
the Post Company's interest in ACTV Interactive.  The Company's balance sheet at
December 31, 1994 also reflects the accrual of an expense of $750,192 related to
the  Company's  stock  appreciation  rights plan and an increase in note payable
resulting from the settlement of an equipment lease obligation.





During the twelve months ended December 31, 1993, the Company used $1,352,273 in
cash for its  operations,  compared  with  $1,537,419 in the twelve months ended
December 31, 1992. The decrease in net cash used in operations results primarily
from reduced expenditures associated with the education market.



During the twelve months ended December 31, 1993, the Company met its cash needs
primarily from the proceeds of warrant redemptions, which generated net proceeds
of  approximately  $4.5 million.  The  Company's  investing  activities  reflect
minimal fixed asset additions.



The Company believes that it may be required to expend approximately $200,000 in
the first quarter of 1996 to facilitate the  completion of current  research and
development projects.





In the first nine months of 1995, the Company raised  approximately $8.9 million
from the sale of shares of the Company's Common Stock  (including  approximately
$5.7 million during the three months ended September 30, 1995).






Management  of the  Company  believes  that its  current  funds will  enable the
Company to finance its  operations  for at least the next twelve  month  period.
However,  if the Company's  assumptions  and beliefs prove to be incorrect,  the
Company may require  additional  financing during this period. In the event that
the Company does require  additional  financing,  the Company has no agreements,
arrangements or understandings to obtain such additional financing.



The  Company  does not have any  material  contractual  commitments  for capital
expenditures.

Impact of Inflation

Inflation has not had any significant effect on the Company's operating costs.

                                       33


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                                    BUSINESS

General

ACTV,  Inc.  ("ACTV" or the  "Company")  has developed  proprietary  Programming
Technologies  (the  "Programming   Technology")  that  individualize  television
programming.   ACTV's   Programming   Technology   permits   the   delivery   of
individualized television,  which, in the Company's view, significantly enhances
the  quality  of most  genres  of  television  programming.  ACTV's  Programming
Technology  provides  instant and  seamless  changes in the live or  prerecorded
video picture and/or audio and/or graphics in response to the various selections
supplied by each viewer.  A specially  prepared ACTV program (the "ACTV Program"
or "ACTV Programming") is like a linear TV program, except that it appears to be
individualized  for  each  viewer.  (Linear  programs  are  standard  television
programs  that can be viewed  only as  created  and do not offer the  viewer the
option to make  choices as to the  content  of the  program or to respond to the
contents  of the  program in an  individualized  way.)  There is no limit to the
number of viewers who can interact simultaneously with an ACTV Program.


ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"),  multi-microwave distribution systems
("MMDS"),  broadcast  systems,  distance  learning  networks and closed  circuit
televisions  systems.  It is compatible with commonly  available  one-way analog
systems  as well as the  newer  digital  systems  that have recently begun to be
deployed.


ACTV's strategy is to generate  revenues from the sale of ACTV  Programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.

The  Company  also  believes  that the  Programming  Technology  can enhance the
quality of television  advertising  by enabling the advertiser to customize each
commercial for various audience segments.  It is the Company's objective to seek
advertiser support for its individualized home entertainment networks.


The chief  markets  presently  targeted by the Company for the ACTV  Programming
Technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and internet applications. The Company seeks
to  exploit these markets,  principally  in  the  U.S.,  through  licensing  the
Programming Technology, by creating joint venture relationships, and by direct
sales.




The  Company  has eight  subsidiaries,  which  include a national  entertainment
company, a national education company,  a  three-dimensional  company,  and five
regional  television  networks;  ACTV Entertainment Inc., a New York corporation
("ACTV Entertainment") incorporated on March 9, 1988, ACTV Interactive,  Inc., a
Delaware corporation  incorporated on July 8, 1992, 3D Virtual, Inc., a Delaware
corporation  incorporated  on July  20,  1995,  The Los  Angeles  Individualized
Television Network, Inc., a Delaware corporation  incorporated on March 7, 1995,
The  San  Francisco   Individualized   Television  Network,   Inc.,  a  Delaware
corporation


                                       34


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<PAGE>




incorporated  on  December  22,  1995,  The  Chicago  Individualized  Television
Network, Inc., a Delaware corporation incorporated on December 22, 1995, The New
York   Individualized   Television   Network,   Inc.,  a  Delaware   corporation
incorporated  on December 22, 1995,  and The Atlanta  Individualized  Television
Network, Inc., a Delaware corporation  incorporated on December 22, 1995. Unless
otherwise  indicated,  all references in this  Prospectus to the Company or ACTV
include ACTV and its eight subsidiaries.



ACTV was incorporated  under the laws of the State of Delaware on July 24, 1989.
The Company is the  successor,  by merger  effective  November 1, 1989, to ACTV,
Inc.,  a California  corporation,  organized  on July 11,  1983.  The  Company's
executive offices are located at 1270 Avenue of the Americas, New York, New York
10020, telephone number (212) 262-2570.

Entertainment

ACTV  first   introduced  its   individualized   programming   applications  for
entertainment outside the United States. The Company is now in its fifth year of
regional commercialization in Canada and London through a license with Le Groupe
Videotron, Ltee. ("LGV"), the second largest Canadian cable/broadcast television
company and a major cable  operator in London where it is building and operating
combined cable/telephone networks.

ACTV's Programming  Technology is part of LGV's Videoway systems, which includes
a premium interactive cable channel, video games and various videotext offerings
("Videoway").



Under the LGV  license,  which was modified on June 8, 1993,  LGV has a 20-year,
non-exclusive,  royalty-free  license to  manufacture  Videoway  terminals  that
incorporate  ACTV's  Programming  Technology.  The agreement  also allows LGV to
produce  ACTV  Programming  itself for a certain  number of  potential  Videoway
subscribers  in Canada  (1,300,000),  Europe  (500,000),  and the United  States
(500,000). The license is subject to the condition that neither LGV nor its sub-
licensees  receive any royalty or other fees with  respect to ACTV  Programming,
except for promotion and direct  production  expenses paid by LGV. Any royalties
from third parties will be paid exclusively to ACTV. See "Reorganization of ACTV
Entertainment and the LGV Agreements."


The Company and LGV entered into their original  agreement during the infancy of
the  development  of interactive  television.  LGV had developed its Videoway TV
set-top  converter,  which,  among  other  things,  enabled  it to  provide  its
subscribers with interactive capacity. The arrangement provided the Company with
an outlet for its ACTV Programming while providing LGV with interactive  product
for its Videoway converter. As both companies developed, however, their missions
began to  diverge:  LGV wanted to market its  Videoway  converter  in the United
States,  and was less interested in the actual  production of ACTV  Programming,
while the Company was  interested in expanding its  programming  capacity and in
making  its  ACTV  Programming   available  for  use  with  set-top   converters
manufactured  and distributed by others.  The  restructuring of the relationship
with LGV enabled both companies to focus on their respective  goals, in that LGV
now has the non-exclusive  right to market the Videoway  converter in the United
States,  and the  Company  has  control  of ACTV  Programming  development.  See
"Reorganization of ACTV Entertainment and the LGV Agreements."

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ACTV's strategy is to take the regional experience gained in the last five years
in Canada and London and apply it in the U.S. The Company  anticipates  that its
individualized  programming  will be launched  through  regional  premium  cable
programming services that  are  advertiser-supported,  with monthly subscription
prices  comparable  to other  U.S.  premium  channels.  While  the  Company  has
commenced  testing  its  individualized  programming  in the U.S.,  as set forth
below,  no assurance can be given that such testing will be successful,  or that
the Company will launch its individualized programming in the U.S.





In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned operating  subsidiaries,  to operate the
Company's individualized television trial in Southern California and the planned
regional  television  network that would  roll-out to the  potential 4.2 million
sports  subscribers in the region that reaches from Los Angeles to San Diego and
Phoenix, if the trial is successful.





The trial,  which marked the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional  Network"),  commenced in the Los Angeles
area in May 1995.  The  trial  involves  1,000  cable  subscribers  and will run
throughout most of 1996 and may extend into 1997. The Company  believes that the
Regional  Network is the first  programming  service in the U.S. to both enhance
existing programming and offer new individualized content.





Programming for the Regional Network is being provided to ACTV by Prime Sports -
West,  currently a unit of TCI's Liberty Media,  Liberty Sports division,  which
has 4.2 million  subscribers in the Southwest  region of the U.S. Prime Sports -
West is providing the Company with access to all its regional sports programming
at no cost to the Company.  Similarly, Cable News Network, Inc. ("CNN") plans to
provide, at no cost to the Company, access to Prime News, Sports Tonight, Inside
Politics and other selected shows. In addition, the Game Show Network ("GSN"), a
subsidiary of Sony Entertainment,  Inc. ("Sony") will provide GSN programs at no
cost to the Company in return for  consumer  research,  pursuant to an agreement
entered into in November 1995.





The cable  operator  for the  Regional  Network is Ventura  County  Cablevision,
currently a subsidiary of Western  Communications,  whose ownership is scheduled
to be  transferred  to TCI in early 1996.  TCI and News Corp.  have  announced a
joint venture which, if completed, would see Liberty Sports become Fox Sports.





In  all  cases,  the  Company  is  responsible  for  the  incremental   content,
transmission,  delivery and master control costs incurred in connection with the
enhancement of the Prime Sports - West CNN and Sony programming.



In February  1994, the Company  entered into an  arrangement  with Prime Sports,
with respect to the Regional  Network.  Assuming future  commercialization  of a
regional  network in the footprint of Prime Sports - West no later than December
31, 1996,  Prime Sports - West would  receive an exclusive in its  footprint for
sports  programming  and the companies will pursue a business  understanding  of
revenue sharing anticipated to include a license fee paid to Prime Sports - West
for each subscribing household on a monthly basis.




                                       36


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<PAGE>





In August 1995,  the Company  entered into an agreement with CNN with respect to
the Regional  Network.  Upon  commercialization,  CNN and ACTV will  negotiate a
royalty  agreement  and/or  advertising  split  for use of CNN  programming.  In
addition,  CNN shall receive protection until December 31, 1997 to become ACTV's
exclusive  provider of national and  international  news. CNN will also be given
the opportunity to be an equity investor in any new regional networks created by
ACTV.





Regional Network viewers,  in addition to sports,  news and game shows, are able
to  individualize  both CNN  programs and L.A.  Lakers  basketball,  L.A.  Kings
hockey,  California Angels baseball and other Prime Sports - West offerings.  In
addition  to  sports,  news  events and game  shows,  the  Regional  Network is
transmitting  other   individualized   programming,   including  children's  and
education programs.





The Company plans, assuming a successful test phase, to direct initial marketing
of the Regional Network toward a majority of Ventura City  Cablevision's  90,000
subscribers in the Los Angeles and Ventura County areas. In addition,  expansion
could  follow in other Prime  Sports - West  markets  and,  in stages,  in other
regional   markets  within  the  U.S.  The  Company  has  established  four  new
wholly-owned   subsidiaries   which   would   serve   as   additional   regional
individualized  networks  covering  the San  Francisco,  Chicago,  New  York and
Atlanta  regions in the event that the Company decides to expand and provide the
services  provided by the Regional  Network in other regions  across the U.S. To
date, the four new  wholly-owned  subsidiaries  have not engaged in any business
activities,  nor does the Company  have any present  intention  to launch  their
activities.  The Regional Network,  and any expansion plans related thereto,  is
part  of the  Company's  plan  to  develop  the  entertainment  division  of its
business,  which to date,  does not generate any revenue for the Company.  There
can be no  assurance  that the results  predicted  with  respect to the Regional
Network will be realized, or if realized, will generate significant revenues for
the Company.



Education

ACTV's principal  strategy in education is to become the leading  individualized
programming  technology in the developing field of distance  learning,  in which
ACTV Programming, both live and pre-recorded,  can be transmitted simultaneously
to multiple sites in a satellite, fiber or microwave network.



ACTV  is  currently  developing  new  two-way  analog  and  digital  programming
technologies for distance  learning.  This is a point-to-multipoint  interactive
broadcast system that can deliver  prerecorded  interactive lessons or integrate
interactive  segments into live  distance  learning  lessons.  By using a simple
remote  control,  the student is able to alter program  content to suit specific
needs and interests.  Students receive individualized  responses to their input,
and at the end of the lesson,  the classroom  teacher receives a printout of the
performance of each class member.





ACTV's new distance learning system is being  commercially  introduced,  with an
installation in Georgia, that the Company  believes  will  represent  one of the
industry's  most  advanced  distance  learning  projects.  ACTV and the State of
Georgia have entered into an agreement  through which ACTV's  distance  learning
system and software will be integrated into the Georgia


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<PAGE>



Statewide  Academic and Medical System ("GSAMS"),  an existing fully interactive
service providing audio, video and data to classrooms.



In  addition,  123 individualized  television titles have   been   produced  and
introduced  into  the  kindergarten  to 12th grade market. The programs focus on
reading,  math,  and  vocational education.  To date, programs have been sold to
approximately  300  different  schools  across  the  U.S.,  along  with an  ACTV
classroom  system -- a terminal with compatible ACTV  Programming  functionality
that  currently  permits up  to  24  students  in a  classroom  to  view  single
channel  ACTV  Programs simultaneously. Education products are marketed  through
a direct and distributor sales force.





Individualized  programming is produced jointly through license  agreements with
educational publishers,  including Turner Educational Services, Inc. ("Turner"),
Phoenix, Bergwall, AIT, AIMS, Hastey Pudding and TakeOff.



In 1995,  the Company  also signed a distance  learning  agreement  with General
Instrument  Corporation  ("GI").  ACTV's  Programming  Technology  for  distance
learning  will be integrated  with GI's  DigiCipher'r'  system.  The new digital
system will be called "DigiCipher/ACTV  Distance Learning System" and will allow
programming  networks to develop  individualized  programming  and distribute it
digitally to their customers.

The  Company  markets its  products  through its wholly  owned  subsidiary  ACTV
Interactive,  Inc., which was formed in 1992. Originally a joint venture general
partnership  with  the  Washington  Post  Company  (the  "Post  Company"),  ACTV
Interactive became a wholly owned subsidiary of the Company in March 1994.



Site-Based Entertainment and Internet Applications



In  January  1995,  the  Company  granted  an  exclusive  license  to  Greenwich
Entertainment  Group  ("The  Greenwich  Group")  for the use of its  Programming
Technology in the theater  environment,  specifically in shopping malls, museums
and entertainment centers.

The  Company  will  receive  an 8% to 10%  royalty  of annual  ticket  sales per
theater,  dependent  upon each  theater's  volume.  The Company  will  receive a
minimum  royalty of $200,000  in 1996,  $500,000  in 1997,  $1,000,000  in 1998,
$1,250,000  in 1999 and  $1,500,000  in the year  2000  and  thereafter.  If the
minimum  is not paid,  the  Company  has the right to cancel  its  license as to
future theaters.



The first  theater  opened in the Mall of America in  Minneapolis,  Minnesota on
November 18, 1995.





In July 1995, the Company established a new wholly-owned subsidiary, 3D Virtual,
Inc., to explore the commercial  possibilities of integrating  three-dimensional
("3D") technology and the Company's Programming Technology, using new technology
for which a patent is  currently  pending.  Initial  business  activity  for the
development of a prototype has just commenced.



                                       38


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In December  1995,  the Company  entered  into a joint  venture  agreement  with
EarthWeb,  LLC, a developer of internet  technologies  and a pioneer in JAVA'tm'
language applications, to develop new joint internet software applications.



ACTV Programming Technology



The ACTV  Programming  Technology  provides  instant and seamless changes in the
live or prerecorded  video picture and/or audio and/or graphics based on various
selections made by viewers.  The program appears to be a standard TV program, as
if it were individualized for each viewer.  Viewer selections are made through a
four-button  remote  control,  thereby   limiting   the   viewer's   number   of
choices when inputting each response to four answers  previously  anticipated by
the program's creators.



ACTV's process of creating individualized television programming involves viewer
selection from a multiple number of frame-synchronized  video, graphics,  and/or
audio  signals  delivered at one time.  The viewer sees and/or hears only one of
the signals at a given moment; the other signals are transparent. Using a remote
control,  the viewer  interacts  with the  television  by making  selections  or
decisions  called for by the  specially  prepared  programming.  In  response to
viewer's inputs, the ACTV Programming  Technology,  which uses a microprocessor,
automatically  switches at pre-determined  intervals between various segments of
the multiple signals. In one-way analog transmission,  this switching will occur
in the  viewer's  cable  box,  such  as  LGV's  Videoway,  while  with  two  way
transmission, it may occur at the source of the transmission.  The viewer cannot
detect when such a switch takes place because it occurs instantly and with frame
accuracy.

The results appear seamless and  uninterrupted -- for the viewer the programming
is  completely  individualized.  Although  an  individualized  program  and  its
associated  branches are taped in a normal  linear  fashion,  the program,  when
shown, has thousands of possible  permutations  and  combinations  available for
each viewer to experience. The particular version seen is based on each viewer's
individually selected preferences and inputs. An unlimited number of independent
viewers can interact with an ACTV Program simultaneously.

The ACTV  microprocessor  receives digital  information from codes embedded into
the video program  material.  It thus maintains  "memory" on the progress of the
viewer  and  provides  automatic  branching.  At  appropriate  times  during the
program, the microprocessor  circuitry will make branch switches  automatically,
accumulate  data,  recall  information,   create  graphics  and/or  implement  a
pre-programmed set of instructions.

In single channel analog (6MHz of band-width)  applications,  ACTV's Programming
Technology can individualize  audio and/or graphics,  based on multiple signals.
When  additional  analog  channels of  band-width  are  available,  video can be
individualized  as well. In digital systems  multiple video,  audio and graphics
can be individualized in 6MHz of band-width.

To develop individualized  programming the Company generally seeks to form joint
ventures or licensing agreements with producers of standard linear shows or with
networks that have rights to such shows.  ACTV  Programming  can be created in a
number  of ways:  enhancing  existing  programs  that have  been  produced  in a
standard linear format, adding "piggy-back" branch

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<PAGE>



alternatives during the shooting of ongoing shows, or creating entirely original
productions that are solely for ACTV's purposes.

The cost of ACTV  original  productions  has been on average  approximately  20%
higher than a linear version of the same program of comparative length. However,
production costs are  significantly  lower than regular linear  television shows
when existing material can be enhanced,  or when productions are "piggy-backed."
Production  costs  vary  significantly   based  upon  the  nature  and  type  of
programming to be produced.  An advantage of  individualized  programming is its
higher   repeatability,   as  compared  to   standard   programming,   since  an
individualized  program's  cost  can be  amortized  over  a  greater  number  of
showings.

The types of  entertainment  programs  that the Company  plans to emphasize  are
sports, news, education,  game shows, children's programs and music. The Company
envisions   that  its in-home   services  will be  supported  by  individualized
advertising. The programming focus for education is reading, math and vocational
education. Examples of ACTV Programming are:

1) Sports.  Sporting events in the ACTV individualized  format allow each viewer
in essence to become the  director of the program by selecting  close-ups,  wide
angle shots, replays, statistics, player interviews and other features as may be
provided.  ACTV's  Programming  Technology  also allows the viewer to respond to
questions posed throughout the game. The system's memory records these responses
and  winners  may be  offered  promotional  premiums,  such as tickets to future
games.

2) News.  In  the  first  segment  of a news program, viewers can choose between
in-depth  follow-ups  of headline  stories.  Later in the  program,  viewers can
choose  segments  on  different  categories  of news (international,  financial,
entertainment, politics, etc.).

3)  Children's  Programs.  ACTV's  Programming  Technology  allows  children  to
participate in television programs by answering questions from the characters on
screen,  giving the characters  advice -- even changing the plot of the program.
In addition to this dialogue children can have with the characters, children can
also be asked to predict the outcome of events, or as with sports,  see an event
from different angles.

4) Music.  Viewers are able to select a particular music video they want to see,
or the order they want to see them. Viewers may also choose to see the lyrics of
a music video,  or access other  information  about the musicians.  In addition,
with live or  prerecorded  concert  performances,  viewers can select from up to
four camera angles in a manner similar to live sports broadcasting.

5) Game Shows. The Programming  Technology  allows game show viewers to actively
participate in the game.  They can decide which celebrity team to play on, enter
their  answers  and  receive  individualized  responses  to their  choices.  The
system's  memory  ability keeps the viewers  informed of their  performance  and
provides final results at the conclusion of the show. This provides  advertisers
and sponsors with the opportunity to offer promotional  premiums to viewers with
the best scores.

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6) Advertising.  ACTV's  Programming  Technology offers  television  advertisers
unique  opportunities  to target  their  message.  Commercials  can be  targeted
demographically:  men, women,  boys and girls can all see different  commercials
during the same  commercial  break.  By asking the viewer basic questions at the
beginning  of the  program,  the ACTV  Programming  Technology  can recall  this
information  during a commercial  break and based upon such information send the
viewer the appropriate advertisement.  A second advantage for advertisers is the
concept of individualized commercials. For example, before a commercial break in
a sporting  event,  viewers  are asked which type of car they would like to hear
about:   sedan,  truck,  sport  utility  or  luxury  sedan.  ACTV's  Programming
Technology  records this choice,  then sends the appropriate  commercial to each
viewer.  This same choice can be recalled at a later commercial break to provide
additional information.

7) Live Distance Learning. Distance learning ("DL") networks typically involve a
teacher  broadcasting  a lesson to dozens or even  hundreds of remote  classroom
sites.  ACTV's  Programming  Technology  for DL allows  the DL teacher to create
questions or offer choices relating to the lesson and pre-record  individualized
responses.  At selected  points in the lesson,  the DL teacher can  initiate the
questions  and  interactions,  with each  student  across the network  receiving
individualized responses. In addition, the ACTV Programming Technology gives the
teacher immediate feedback on the students'  responses,  allowing the teacher to
pace the lesson  accordingly.  The  system's  memory  component  can recall each
student's  performance  throughout  the entire  semester,  giving the  teacher a
detailed accounting of their progress.

8) Educational  Programming.  Younger classroom students learn basic reading and
math  skills,  and  older  students  learn  vocational  and  career  skills,  in
pre-recorded  individualized  television  programs  using  the ACTV  Programming
Technology.  Just as in the  case  of the DL  programming,  as the  pre-recorded
television program progresses, a teacher appears on screen and asks the students
questions about the material presented.  Students respond to the questions, then
receive  individualized  feedback  based  on  their  answers.  At the end of the
lesson,  the classroom  teacher  receives a report  detailing the results of the
performance of the entire class,  as well as the  performance of each individual
student.

Research and Development



The Company is engaged in a field  characterized  by extensive  research efforts
and rapid, significant  technological change. During 1993, the Company began its
current research and development projects, relating primarily to the development
of a new  analog/digital  two-way distance learning system. The Company believes
that it may be required to expend approximately $200,000 in the first quarter of
1996 to complete the development of this system.  There can be no assurance that
research or  development  by others will not render the  Programming  Technology
obsolete or that the research and  development  performed by the Company  and/or
its licensees and joint  venture  partners will continue or will be  successful.
The Company  entered into a  collaborative  agreement  in August,  1995 with The
David Sarnoff  Research Center to investigate  and  potentially  develop digital
applications of the Programming Technology.



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Government Regulation

The  Company  believes,  on the basis of its review of current  legislation  and
regulations that neither its present nor any proposed commercial  implementation
of the ACTV Programming Technology on distance learning networks, closed circuit
television  systems,  cable,  DBS or MMDS will require  governmental  license or
approval.  Certain broadcast applications and copper pairs with ADSL may require
governmental  approval.  No assurance can be given that applicable laws will not
change.  In the  event  such  approval  were  to be  required,  there  can be no
assurance that the Company would be able to obtain such approval or the licenses
required for the further implementation of the ACTV Programming Technology.

Marketing and Program Production



The primary markets targeted by the Company for the ACTV Programming  Technology
are  in-home  entertainment,  education (with an emphasis on distance learning),
and  site-based  entertainment.  The  Company  seeks to  exploit  these  markets
principally in the US through licensing the Programming Technology,  by creating
joint venture relationships, and by direct sales. To date, the Company's capital
requirements to develop the Programming  Technology,  produce ACTV  Programming,
develop  marketing  approaches  and strategic  alliances,  and to cover costs of
sales and general and administrative expenses, have been significant,  resulting
in an accumulated deficit as  of  September  30,  1995  of  approximately  $29.2
million.





The Company will  continue to implement a marketing  program  consisting  of the
employment  of  sales  and  marketing  personnel,  contracting  with  sales  and
marketing  consultants,  and the use of promotional  efforts,  including product
demonstrations  and  participation in trade shows and  conferences.  The Company
currently has two  entertainment  marketing  executives,  four educational sales
people and fifteen educational distributors.



In entertainment, the Company has licensed the Programming Technology to LGV and
The  Greenwich  Group and  continues to seek other  licensees  and joint venture
partners both in and outside the United States. The Company is and will continue
to be dependent  upon the ability of  licensees  and joint  venture  partners to
offer  products  and  services  that are  commercially  viable,  and to actively
promote and distribute the Programming Technology.

According to LGV,  Videoway  subscribers  use an average of 13 hours per week of
interactive  services:  5.5  hours  of video  games,  2.5  hours of  information
services,  and 5 hours of ACTV  Programming  -- primarily  consisting of sports,
news, game shows, and children's shows. In addition,  focus group testing in Los
Angeles  that  preceded  the Prime  Sports - West and CNN  agreements  indicated
interest in ACTV sports, news, game shows, and in its educational and children's
programming.



The  Greenwich  Group has licensed  the  Programming  Technology  for use in the
theater environment, principally in shopping malls. The first children's theater
opened in the Mall of America in Minneapolis, Minnesota, on November 18, 1995.




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In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned operating  subsidiaries,  to operate the
Company's individualized television trial in Southern California and the planned
regional  television  network that would  roll-out to the  potential 4.2 million
sports  subscribers in the region that reaches from Los Angeles to San Diego and
Phoenix, if the trial is successful.





The trial,  which marked the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional  Network"),  commenced in the Los Angeles
area in May 1995.  The  trial  involves  1,000  cable  subscribers  and will run
throughout most of 1996 and may extend into 1997. The Company  believes that the
Regional  Network is the first  programming  service in the U.S. to both enhance
existing programming and offer new individualized content.





Programming for the Regional Network is being provided to ACTV by Prime Sports -
West,  currently a unit of TCI's Liberty Media,  Liberty Sports division,  which
has approximately 4.2 million  subscribers in the Southwest  region of the U.S.,
CNN and GSN. The  cable  operator  is Ventura  County  Cablevision,  currently a
subsidiary  of  Western  Communications,  whose  ownership  is  scheduled  to be
transferred to TCI in early  1996. TCI and News  Corp.  have  announced  a joint
venture,  which,  if completed,  would see Liberty  Sports  become  Fox  Sports.
See  "BUSINESS -- Entertainment."






The Company has established four new wholly-owned subsidiaries which would serve
as  additional  regional  individualized  networks  covering the San  Francisco,
Chicago,  New York and Atlanta  regions in the event that the Company decides to
expand and  provide  the  services  provided  by the  Regional  Network in other
regions across the U.S. To date, the four new wholly-owned subsidiaries have not
engaged  in any  business  activities,  nor does the  Company  have any  present
intention to launch their activities. There can be no assurance that the results
predicted with respect to the Regional Network will be realized, or if realized,
will generate significant revenues for the Company.



The Company, its licensees or joint venture partners must produce and/or provide
individualized  programming for the Company to continue commercial entertainment
operations in the U.S. For the most part,  the Company,  its licensees and joint
venture  partners  are  dependent  upon third  parties as sources for the linear
programming that is to be enhanced into ACTV Programming.  For the entertainment
market,  all  programming to date has been produced either through LGV or by the
Company itself.

With respect to the  education  market,  the Company has executed  non-exclusive
agreements with seven entities to obtain linear  programming that it can enhance
to create ACTV Programs.  Linear programs are standard  television programs that
can be viewed  only as  created  and do not offer the  viewer the option to make
choices  as to the  content of the  program  or to respond to the  program in an
individualized way.

The Company has entered into agreements with Turner Educational Services,  Inc.,
Phoenix  Learning Group,  Bergwall  Productions,  Inc., The Hasty Pudding Puppet
Co., AIMS Media,  Agency for Instructional  Technology ("AIT") and Takeoff/Video
Educational Excellence. Each of these agreements gives ACTV worldwide, perpetual
marketing  rights (except for the AIT  agreement,  which limits the rights to 15
years) to the programming produced. The companies

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are  to  receive  quarterly  royalties,  based  on  the  number of units of ACTV
Programs sold.

There can be no  assurance  that the  Company  will be  successful  in  reaching
agreements  with  licensees  and  joint  venture  partners,  that the  Company's
strategy of marketing the Programming Technology through its licensees and joint
venture partners will be successful,  or that the methods that its licensees and
joint  venture  partners  choose to market the  Programming  Technology  will be
successful.  Further, the Company may be adversely affected by the financial and
business  considerations  of its licensees and joint  venture  partners.  Future
joint  venture and license  agreements  may provide that the licensees and joint
venture  partners  will  receive  equity  interest  in the  Company  and/or  its
subsidiaries.

Set-Top Converters, Terminals, and Other Interactive Devices

The Company does not intend to manufacture set-top converters,  terminals, video
servers, or other interactive devices.

In  the  entertainment  market,  ACTV  signed,  on  June  8,  1993,  a  20-year,
non-exclusive,  royalty-free manufacturing license with LGV. Today, the Videoway
terminal manufactured through LGV is the only ACTV-compatible  set-top converter
available to potential distributors of ACTV Programming.  The Company intends to
grant licensees  similar to the one granted to LGV to other  manufacturers  that
are selected by the future distributors of ACTV Programming.

ACTV's  Programming  Technology  can work with different  modes of  transmission
(cable,  DBS,  broadcast,  and MMDS), and is compatible with commonly  available
one-way,  analog systems.  In addition,  it is compatible with the newer digital
systems that are just starting to be deployed. Therefore, there are many ways to
design  a  distribution  system  that  is  compatible  with  ACTV's  Programming
functionality.  The Company  believes that the  incremental  cost of adding ACTV
Programming functionality will not be significant in digital systems.

There can be no assurance  that the Company  will be  successful  in  developing
additional manufacturing licenses.



In the education market,  the Company entered into an arrangement in March 1995,
with General Instrument  Corporation ("GI") pursuant to which ACTV's Programming
Technology for distance learning will be integrated with GI's DigiCipher system.
The DigiCipher is a digital decoder used by many distance learning networks that
distribute  their  television  signal  digitally  and require that the signal be
decoded  at  their  downlink  sites.  The new  digital  system  will  be  called
"DigiCipher/ACTV  Distance Learning System," and will allow programming networks
to develop  individualized  programming  and  distribute  it  digitally to their
customers. Under the arrangement, the companies will cooperate technically, each
paying their own costs,  and GI would  receive any revenues  generated  from the
DigiCipher  decoder while the Company would receive any revenues  generated from
the digital learning unit. At present,  the Company and GI's concerted  research
and technical  work toward the  development  of the new digital system is in its
initial stage and will take most of 1996 to complete.  There can be no assurance
that the new digital  system will be developed,  or if  developed,  that it will
generate significant revenues for the Company.




                                       44


<PAGE>
<PAGE>



The Company  executed a non-exclusive  agreement in June 1992 with KDI Precision
Products,  Inc. ("KDI") to manufacture  ACTV's  classroom and distance  learning
systems, with compatible ACTV Programming  functionality.  KDI sells the systems
to ACTV at prices and in accordance  with a delivery  schedule  agreed upon from
time to  time.  KDI  also is a  distributor  of  components  such as  television
monitors, VCRs, remote controls,  printers and cabinets used in conjunction with
the  systems.  The  agreement  is subject to  automatic  renewal for  additional
one-year terms unless terminated by either party on six-months' written notice.

KDI is currently the only  manufacturer  of the classroom and distance  learning
systems.  The Company believes that KDI can produce  sufficient  systems to meet
the anticipated  needs of ACTV in the education  marketplace.  In the event that
KDI were  unable to supply  the  systems,  there  can be no  assurance  that the
Company  could  produce  sufficient  systems or obtain  sufficient  systems from
another  manufacturer  at an acceptable  price.  The inability of ACTV to obtain
systems would have a material adverse affect on the business of the Company.

Consolidation of Educational Partnership into ACTV

On July 14, 1992, ACTV  Interactive,  Inc. entered into a partnership  agreement
with  Post-Newsweek  Education,  Inc.,  a  wholly-owned  subsidiary  of the Post
Company,  pursuant to which ACTV  Interactive  was formed as a Delaware  general
partnership,  for the purpose of selling products and services incorporating the
ACTV Programming Technology to the education market. The Post Company received a
51%  interest  in ACTV  Interactive;  ACTV  Interactive,  Inc.,  a  wholly-owned
subsidiary of the Company, received a 49% interest in ACTV Interactive.

In connection with the formation of the partnership,  the Company entered into a
license agreement (the "License  Agreement") with ACTV Interactive.  Pursuant to
the License Agreement, ACTV Interactive was given licenses to exploit certain of
the Company's patents and related technology (collectively the "Patents") in the
creation and  distribution  of educational  programming.  The License  Agreement
provided that the Company receive five percent (5%) of all revenues generated by
ACTV Interactive.



On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing  and a $2 million promissory note. This note was paid in full
in October 1995. The consideration  paid by the Company for  the  Post Company's
full  51%  interest  in  ACTV  Interactive   was  determined  after  arms-length
negotiations between the parties. The Company and the Post Company agreed to the
amount of such consideration without receiving a valuation from  a disinterested
third party.



Reorganization of ACTV Entertainment and the LGV Agreements

In March 1988, the Company formed ACTV  Entertainment as equal stockholders with
a subsidiary of LGV,  Videotron  Technologies  Ltd. The Company  granted to ACTV
Entertainment the exclusive right to use the Company's Programming Technology in
the United States DBS, cable and broadcast television markets.

                                       45


<PAGE>
<PAGE>




On June 8, 1993, LGV withdrew from its ownership in ACTV Entertainment,  and the
Company became the sole shareholder in ACTV Entertainment  under the terms of an
agreement with the subsidiary of LGV,  thereby  settling all  outstanding  legal
disputes between the companies.

While ACTV  gained  full  ownership  and  control of ACTV  Entertainment  in the
settlement, it did agree to give up the royalty income it was receiving from its
Videoway  terminal  license  with LGV for Canada and Europe  ($3.00 per user per
year).  Simultaneously  with  the  June 8,  1993  change  in  ownership  of ACTV
Entertainment, the 1987 LGV exclusive foreign license for Canada, Europe and the
Soviet  Union was  renegotiated.  The new license  provides  LGV with a 20-year,
non-exclusive,  royalty-free  license to manufacture its Videoway  terminal with
compatible  ACTV  Programming  functionality.  Videoway is a cable converter box
capable of providing a variety of advanced  services,  including  standard cable
tuning and decoding capabilities, access to videotext,  closed-captioning,  data
banks, video games,  software  downloading and electronic mail. LGV has informed
the Company that it has  installed  Videoway  converter  boxes in  approximately
240,000 homes in Canada.

In  addition,  the new  modified  license  agreement  allows LGV to produce ACTV
Programming for a certain number of potential Videoway subscribers in the United
States, Canada and in selected European countries. The license is limited to the
condition  that  neither LGV nor its  sublicensees  receive any royalty or other
fees  with  respect  to  ACTV  Programming,  except  for  promotion  and  direct
production  expenses  paid by LGV.  Any  royalties  or profits  from third party
programmers will be paid exclusively to ACTV.

Patents, Applications, and Proprietary Technology



The Company has sought to protect the  proprietary  features of the  Programming
Technology it employs through patents,  copyrights,  confidentiality agreements,
and trade  secrets  both in the United  States and  overseas.  As of the present
time,  the United States  Patent and  Trademark  Office has issued nine patents,
with five additional  patents pending,  three of which name Dr. Michael Freeman,
the Company's Advanced Product Development  Liaison, as an inventor thereof, and
two of which name Dr. Freeman and Gregory Harper, former President -- Technology
Consulting Group, and one of which names Richard Bennett, who is not  affiliated
with the Company, as inventors thereof.  The patents,  which deal with different
aspects of the ACTV Programming Technology, expire at various dates from 1998 to
2009.



Corresponding  patents for some of the above U.S.  patents  have been granted or
are pending in Canada,  Japan,  Australia and the European Patent Office. When a
patent  is  granted  by the  European  Patent  Office,  and upon the  filing  of
appropriate  translations,  protection  will  be  available  in  the  designated
European  countries.  The Company  believes  such  patents will  strengthen  its
competitive position in the aforementioned countries.

Dr. Freeman,  Mr. Harper and Mr. Bennett have assigned to the Company all right,
title, and interest in and to the above US patents and any corresponding foreign
patents or applications  based thereon.  In addition,  Dr. Freeman has agreed to
assign to the  Company  the rights and title in and to all  future  patents  and
applications,  and any corresponding  foreign patents or application relating to
the ACTV Programming Technology.


                                       46


<PAGE>
<PAGE>



There can be no assurance that the patents held by the Company are  enforceable,
particularly in view of the high cost of patent litigation, nor can there be any
assurance that the Company will derive any competitive advantages therefrom.  To
the extent that patents are not issued for any other  products  developed by the
Company,  the  Company  would be subject to more  competition.  The  issuance of
patents may be insufficient to prevent competitors from essentially  duplicating
the Company's  products by designing around the patented  aspects.  In addition,
there can be no  assurance  that the  Company's  products  will not  infringe on
patents owned by others,  licenses to which may not be available to the Company,
nor that competitors will not develop  functionally similar products outside the
protection of any patents the Company has or may obtain.

The Company requires each of its employees,  consultants and advisors to execute
a  confidentiality  and  assignment of  proprietary  rights  agreement  upon the
commencement of employment or a consulting  relationship with the Company. These
arrangements generally provide that all inventions, ideas, and improvements made
or conceived  by the  individual  arising out of the  employment  or  consulting
relationship  shall be the exclusive  property of the Company.  This information
shall be kept confidential and not disclosed to third parties, except by consent
of the Company or in other specified  circumstances.  There can be no assurance,
however,  that  these  agreements  will  provide  effective  protection  for the
Company's proprietary information in the event of unauthorized use or disclosure
of such information.

Competition

The development of interactive  television  applications is highly  competitive.
The Company competes within the television industry with many other applications
which may be considered  interactive.  Moreover,  the Company also competes with
other forms of entertainment and educational programming, many of which are much
more  established,  including  standard  television  programming and the rapidly
growing  CD-ROM  market.  Among the  Company's  competitors  in both the area of
interactive  television  and in other  media are  companies  that  have  greater
financial, technical and marketing resources than the Company.

At the present  time,  there are a number of  different  interactive  television
applications  that have been developed or are under  development by others which
might be considered to be competitive with the Company's Programming Technology.
These  other  interactive  applications  in  general  are  delivered  via  cable
television,  or through  play-along devices that are attached to the television.
To the best of the Company's knowledge, none of the point to multi-point systems
based on these  technologies  allow the  viewer  to  affect  what is seen on the
television  in  the  same  manner  or to the  extent  of  the  ACTV  Programming
Technology.

The new  interactive  television  applications  principally  fit in six  primary
categories:  (1)  information  and channel  guide  services,  (2)  transactional
services,  (3)  quantity/video-on-demand,  (4) separate device  play-along,  (5)
video games and (6) individualized TV.

ACTV fits in the  individualized  TV category.  Only  individualized  television
allows every  television  viewer to interact  personally  with and change the TV
program itself. Within the limits of the programmed choices, each sports fan can
watch the action the way he or she chooses,  and each child receives  individual
instructions based on his or her own response to the on-screen

                                       47


<PAGE>
<PAGE>



teacher.  Individualized  television technology is the only technology that uses
traditional filmed entertainment where the program itself is interactive.

ACTV's process of creating individualized television programming involves viewer
selection from a multiple number of frame-synchronized  video, graphics,  and/or
audio  signals  delivered at one time.  The viewer sees and/or hears only one of
the signals at a given moment; the other signals are transparent. Using a remote
control,  the viewer  interacts  with the  television  by making  selections  or
decisions called for by the specially-prepared  programming. Based on a viewer's
inputs,   the  ACTV  Programming   Technology,   which  uses  a  microprocessor,
automatically  switches at pre-determined  intervals between various segments of
the multiple  signals.  The viewer  cannot detect when such a switch takes place
because it occurs instantly and with frame accuracy.

The results appear seamless and  uninterrupted -- for the viewer the programming
is  completely  individualized.  Although  an  individualized  program  and  its
associated  branches are taped in a normal  linear  fashion,  the program,  when
shown, has thousands of possible segment combinations  available for each viewer
to experience. The particular version one sees is based on individually selected
preferences and inputs. An unlimited number of independent  viewers can interact
with an ACTV Program simultaneously. See "ACTV Programming Technology."

A summary of each of the other interactive application follows:

1) Information and Channel Guide Services--This  form of  interactivity  enables
the  television to serve as a tool for information  accessibility and retrieval.
The most immediate application  is  for  channel  guide  services, which  allow
viewers to easily  determine  the  locations of programs in an expanded  channel
universe. Information   services  include  access  to  large  external  text and
graphic information databases, such as those provided  by  America  On-Line  and
Prodigy.

2)  Transactional Services--This application  allows the  television  viewer  to
purchase  merchandise  displayed  on-screen  by  pressing a button on his or her
remote control.  Transactional  services could be in the form of a home shopping
program or an addendum to a commercial.  Through their television sets,  viewers
may receive video, still pictures, text or audio about the selected products.

3) Quantity/Video on  Demand--Cable,  DBS  and  MMDS  systems  that  incorporate
digital television  delivery  will  be able to offer substantially more channels
than their analog  predecessors. Programs  transmitted digitally can be randomly
accessed through  menu  selection  items.  Extensive  pay-per-view  movies could
be made available, popular shows  might be  aired  at  many  different  starting
times, and the viewer could purchase,  on an a la carte basis,  television shows
following their initial air date on broadcast or cable TV.

4) Separate Device Play-Along--This application  allows  viewers  to  play along
with television programs such as game shows or sporting events. The viewer has a
separate  controller that receives  information about the show in progress,  and
either displays it on the controller  itself,  or overlays  television  pictures
with text and/or graphics.  Players can compete with the  on-screen  contestants
for prizes.  Although the TV  programming  itself is unchanged,  game players at
home see their results displayed on the play-along device's screen.

                                       48


<PAGE>
<PAGE>




5) Video  Games--Interactive  television  services  will allow a user to call up
video games, like those now marketed by Nintendo and Sega,  through the cable TV
box.  Historically,  video games have been delivered on cartridges inserted into
special-purpose terminals attached to a television set.

Since the Company's  business  strategy  depends in large part on its ability to
attract joint venture partners and/or licensees, the Programming Technology must
be more  appealing to potential  joint venture  partners or licensees than other
technologies  which  currently  exist  or are now  under  development  or may be
developed in the future.

Employees



At  December 31,  1995,  the  Company,  employed  24  full-time  employees;  the
Company  believes  that  its  relationships  with  its  employees  are generally
satisfactory.



Property



The Company and its subsidiaries  maintain their principal and executive offices
at Rockefeller  Center,  1270 Avenue of the Americas,  New York, New York, where
they lease  approximately  4,000 square feet at a rent of approximately  $11,000
per month  pursuant  to a lease  that  expires  in April  1996.  The  Company is
planning to extend its lease for five years,  and to include an additional 1,500
square feet to its current space, for a monthly rent of  approximately  $17,400.
The  Company  maintains  an  engineering  staff  and an  editing  studio at 1600
Broadway,  New York, New York where it leases approximately 2,500 square feet at
a rent of $3,450 per month,  pursuant to a lease that expires in December  1999.
The lease agreement provides for cancellation by either party with no penalty at
the end of 1996.  In addition,  the Company  maintains  offices at 9454 Wilshire
Boulevard,  Beverly  Hills,  California,  for  The  Los  Angeles  Individualized
Television  Network,  Inc.  which  it  leases  on  a  month-to-month  basis  for
approximately  $1,350 per month. The Company believes its current facilities are
suitable and adequate,  and provide the  productive  capacity  necessary for the
performance of the operations of the Company.  None of the Company's  properties
are leased from affiliated persons.



Legal Proceedings

In March 1988, LGV and the Company formed ACTV Entertainment, in which they were
to be equal  stockholders,  each owning 50 shares of Common  Stock.  The parties
also  entered  into a license  agreement  regarding  the use of the  Programming
Technology by LGV in Canada,  Europe and the Soviet Union.  LGV had pledged 28.5
of its shares to secure  two  $4,000,000  payments  it was to have made upon the
occurrence of certain  conditions.  The parties had a dispute as to whether such
conditions had been met, the payments were not made, and ACTV  foreclosed on the
28.5 shares.  An  arbitration  was commenced and  subsequently  stayed,  pending
settlement discussions between the parties. On June 8, 1993, the parties reached
a  settlement  pursuant  to  which  ACTV  became  the sole  stockholder  of ACTV
Entertainment and the license  agreement  between the parties was modified.  See
"-- Reorganization of ACTV Entertainment and the LGV Agreements."


                                       49


<PAGE>
<PAGE>



In August,  1993, a lawsuit was commenced  against the Company by Nolan Bushnell
in the United  States  District  Court for the  Southern  District  of New York,
seeking  damages in the amount of  $290,872,  plus  interest on such amount from
April 1986,  arising out of an alleged  payment by plaintiff of a guaranty of an
equipment  lease of the  Company.  On April 25, 1994 the Company  entered into a
Settlement  Agreement  with Nolan  Bushnell  and Catalyst  Technologies,  a sole
proprietorship  owned  by Mr.  Bushnell,  pursuant  to  which  (a)  the  lawsuit
commenced by Mr.  Bushnell in connection with his guaranty of an equipment lease
($290,872)  was  withdrawn,  and  (b) Mr.  Bushnell  and  Catalyst  Technologies
relinquished  any and all right to receive  payments  from the  Company out of a
repayment  pool  established  pursuant  to the  terms of a 1985  agreement.  The
obligation to Mr.  Bushnell and Catalyst under the 1985 agreement were reflected
on the  Company's  books,  as of December  31, 1993 at  $121,333,  plus  accrued
interest thereon.

Pursuant to the terms of the Settlement Agreement,  the Company paid $100,000 to
Mr. Bushnell and issued a promissory  note in the principal  amount of $190,000,
payable $100,000 on June 30, 1995 and $90,000 on June 30, 1996. Of the aggregate
settlement  amount,  $255,000  was  paid by the  Company  in  settlement  of Mr.
Bushnell's  claims in the  lawsuit  relating to his  guaranty  of the  Company's
equipment  lease,  and the balance of $35,000 is in full and final settlement of
the claims of Mr.  Bushnell and  Catalyst  Technologies  for  payments  from the
repayment  pool. In January 1995, the Company  prepaid the $190,000 Note in full
for a discounted amount of $100,000 in full satisfaction of this obligation.

There are no other pending material legal  proceedings to which the Company is a
party.



                                       50



<PAGE>
<PAGE>

                                   MANAGEMENT

Executive Officers and Directors

The Executive Officers and Directors of the Company are as follows:



<TABLE>
<CAPTION>

Name                                        Age               Position with the Company
- ----                                        ---               -------------------------

<S>                                        <C>                <C>
William C. Samuels                          53                Chairman, Chief Executive
                                                              Officer, President and Director

David Reese                                 38                Executive Vice-President, President -- ACTV
                                                              Entertainment, Inc. and Director

Bruce Crowley                               38                Executive Vice-President, President -- ACTV
                                                              Interactive, Inc. and Director

Christopher C. Cline                        45                Vice President, Chief Financial Officer and
                                                              Secretary

Jay M. Kaplowitz                            49                Director

Richard Hyman                               43                Director

Howard M. Squadron                          68                Director
</TABLE>





     WILLIAM C.  SAMUELS has served as  President  and a Director of the Company
since  August 1,  1989,  and  became  the Chief  Executive  Officer  in 1993 and
Chairman  of the Board in  November  1994.  He also  served as  Chairman of ACTV
Interactive,  a partnership with the Post Company,  from July 1992 through March
1994, when the Company acquired the Post Company's interest in ACTV Interactive.
Mr. Samuels is a trustee of the Howard J. Samuels Institute at City College. Mr.
Samuels  has a JD from  Harvard  Law  School  (1968) and a BS in  Economics  and
Engineering from the Massachusetts Institute of Technology (1965).

DAVID REESE has been Executive Vice President of the Company since November 1992
and has been President of ACTV Entertainment,  Inc., a subsidiary of the Company
("ACTV Entertainment"), since November 1994. He has been employed by the Company
since  December 1988, and served as the Company's Vice President of Finance from
September  1989 through  November  1992. He has been a Director  since 1992. Mr.
Reese has a BS from Pennsylvania State University (1978).


BRUCE  CROWLEY  joined the Company as  President - Distance  Learning in October
1994, became Executive Vice President in October,  1995, and became President of
ACTV Interactive,  Inc.  and a Director of the Company in December,  1995. Prior
thereto, he had been employed


                                       51


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<PAGE>




by KDI  Corporation  since  1988,  and was  most  recently  responsible  for KDI
Corporation's education division. Mr. Crowley has a B.A. from Colgate University
and an M.B.A. from Columbia University.


CHRISTOPHER  C. CLINE has been Vice  President  - Finance,  and Chief  Financial
Officer of the Company since November 1993. From 1991 to 1993 he was employed by
Showcase  Communications  Network,  Ltd., a  multi-media  computer  software and
publishing  company,  first as Vice  President -- Finance and later as President
and Chief Executive Officer.  From 1988 to 1990, Mr. Cline was Vice President of
Intercontinental  Trade and Finance Corp., a cross-border  financial trading and
consulting company. Mr. Cline received a BA from Haverford College (1973) and an
MBA from Stanford University (1976).

JAY M.  KAPLOWITZ has been a Director of the Company since  December  1988.  Mr.
Kaplowitz  has for more than the past 20 years engaged in the practice of law in
New York, New York. For the last 17 years,  he has been a member of the law firm
of Gersten, Savage, Kaplowitz & Curtin, LLP, general counsel to the Company.

RICHARD HYMAN has been a Director  since  December  1994. For more than the past
five years, he has been the President of Triquest Financial  Services,  Inc. Mr.
Hyman received a BA from the University of Wisconsin (1974).

HOWARD M.  SQUADRON has been a Director  since January 1995. He has been engaged
in the  practice  of law for more than 40 years,  since  1954,  with the firm of
Squadron,  Ellenoff,  Plesent,  Sheinfeld & Sorkin. Mr. Squadron received his BA
from City College (1946) and his JD from Columbia University (1947).

Executive  officers are  appointed  by the Board of  Directors  and serve at the
pleasure of the Board of  Directors.  All  Directors  hold office until the next
annual  meeting of  stockholders  or until  their  successors  are  elected  and
qualified.


KEY EMPLOYEE

MICHAEL J. FREEMAN,  Ph.D. has been Advanced Product  Development  Liaison since
November 1994.  Prior thereto,  he had been a Director and Chairman of the Board
of Directors since June 1985. He is the inventor of the  Programming  Technology
and the founder of the Company.  Dr. Freeman devotes a substantial amount of his
business time to the Company.  Prior to his  association  with the Company,  Dr.
Freeman was involved in developing interactive products,  principally in the toy
and telecommunications  industries. Dr. Freeman has a Ph.D. from City University
of New York (1977) and an M.B.A. from Bernard Baruch College (1970).


EMPLOYMENT AND CONSULTING AGREEMENTS


The Company and Mr. Samuels entered into an employment agreement in August 1995.
Mr.  Samuels  serves as Chairman  of the Board,  President  and Chief  Executive
Officer of the Company.  For the five-year  term of the  agreement,  Mr. Samuels
will be paid a minimum annual


                                       52


<PAGE>
<PAGE>




salary of $190,000  and a bonus paid in cash and/or in  unregistered  securities
equal to 2% of the  increase  over a twelve  month  period in the  total  market
capitalization  of  the  Company  over  fifty  million  dollars.   Mr.  Samuels'
employment  agreement contains  non-competition  provisions pursuant to which he
agreed not to engage in a business that is  competitive  with the Company during
the term of his employment agreement and for one year thereafter.



Mr.  Samuels  currently  holds fully vested  options to purchase an aggregate of
533,035  shares  of  Common  Stock at an  exercise  price of  $2.50  per  share,
exercisable  through  various dates from August 1997 through June 2001. Upon the
issuance of any stock  dividends,  stock splits or  combinations,  the number of
shares  issuable  upon the exercise of options for 533,035 of such shares may be
adjusted to avoid dilution.  Options for 120,000 of such 533,035 shares may also
be adjusted to avoid  dilution  from the issuance  from August 1989 through July
1993 by the Company of any Common  Stock  (including  Common  Stock issued after
July 1993 based on options  granted  during the August 1989 to July 1993 period)
as a result of any financing,  joint venture or other business  transaction.  In
addition,  Mr. Samuels has unvested  options to purchase an aggregate of 525,000
shares of Common Stock at an exercise price of $3.25 per share, a third of which
vest on  January  1,  1997,  1998 and  1999,  respectively,  which  options  are
exercisable  through 2004.  The Company has also issued to  Mr. Samuels' 215,000
outstanding SARs.



The Company and Mr. Reese entered into an  employment  agreement on August 1995.
For the five year term of the agreement, Mr. Reese will be paid a minimum annual
base  salary  of   $150,000.   Mr.   Reese's   employment   agreement   contains
non-competition  provisions  pursuant  to which he  agreed  not to  engage  in a
business that is competitive  with the Company during the term of his employment
agreement and for one year thereafter.


The Company has granted Mr. Reese fully vested options to purchase 49,683 shares
of Common  Stock at an  exercise  price of $2.50 per share,  which  options  are
exercisable  through  March 1997.  The Company has also  granted Mr. Reese fully
vested options to purchase 55,317 shares of Common Stock at an exercise price of
$3.50 per  share,  which  options  are  exercisable  through  January  2002.  In
addition,  Mr.  Reese has  unvested  options to purchase an aggregate of 330,000
shares of Common Stock at an exercise price of $3.25 per share, a third of which
vest on  January  1,  1997,  1998 and  1999,  respectively,  which  options  are
exercisable  through  2004.  The  Company has also  issued to Mr.  Reese  94,000
outstanding SARs.




The Company and Bruce Crowley  entered into an employment  agreement in December
1995. Mr. Crowley has agreed to serve at an annual base salary of $150,000.  Mr.
Crowley's employment agreement contains  non-competition  provisions pursuant to
which he agreed not to engage in a business that is competitive with the Company
during the term of his  employment  agreement and for one year  thereafter.  The
Company has granted to Mr. Crowley options to purchase  100,000 shares of common
stock at an exercise prices of $3.50, as well as 100,000 SARs. In addition,  Mr.
Crowley  has  unvested  options to purchase an  aggregate  of 201,000  shares of
Common Stock at an exercise  price of $3.25 per share,  a third of which vest on
January 1, 1997,  1998 and 1999,  respectively,  which  options are  exercisable
through 2004.




Mr.  Samuels',  Mr. Reese's and Mr.  Crowley's  employment  contracts  contain a
change of control provision  whereby,  in certain  circumstances,  including the
possibility  that a person other than the  Washington  Post Company  becomes the
owner of 30% or more of the outstanding



                                       53


<PAGE>
<PAGE>




securities of the employer and they are not  retained,  they receive a bonus not
to exceed 2.7 times the then current  base salary and the exercise  price on all
options is reduced to $.10 per option.

The Company and Michael J.  Freeman  entered  into an  employment  agreement  in
November  1994,  whereby  Dr.  Freeman  agreed  to  serve  as  Advanced  Product
Development  Liaison  for a term of five  years  from the  original  date of the
agreement.  Dr. Freeman is paid at the rate of $167,500 per year. Dr. Freeman is
required to devote as much time as he, in his  discretion,  deems  necessary  to
discharge  his  duties.  The  employment   agreement  of  Dr.  Freeman  contains
non-competition  provisions  pursuant  to which he  agreed  not to  engage  in a
business that is competitive  with the Company during the term of his employment
agreement and for one year thereafter.


At the time of  issuance,  all  options  to ACTV  employees  were  granted at an
exercise  price equal to or greater  than the  prevailing  market  price for the
Company's Common Stock.



AGREEMENTS WITH MANAGEMENT


In June  1985,  a group  of  investors,  including  Dr.  Freeman,  engaged  in a
restructuring  of the Company and the purchase of the shares of certain previous
investors.  In connection with such restructuring,  the Company obligated itself
to repay certain  creditors,  out of a repayment pool  ("Repayment  Pool") to be
funded with 10% of the Company's  available cash flow in excess of $1,000,000 in
any calendar year.  Available cash flow is the excess of gross  revenues.  As of
December  31, 1993,  the  aggregate  amount of  principal  and interest due such
creditors was approximately $709,794.  During 1994, the Company extinguished all
outstanding  obligations  under the Repayment  Pool by paying cash, and in three
cases issuing promissory notes, in separately  negotiated  settlement agreements
with the holders of the obligations.  The three notes, issued to Nolan Bushnell,
Prudential Bache Securities,  Inc., and Dr. Freeman,  in the original  principal
amounts of $190,000, $25,000 and $8,770,  respectively,  were also repaid during
1994, at either their original  principal amount, or at a discounted amount. The
settlement  price  in  all  these  agreements  was   approximately  18%  of  the
obligations' face value.




                                       54


<PAGE>
<PAGE>



                           SUMMARY COMPENSATION TABLE

The following table sets forth all cash  compensation  for services  rendered in
all capacities to the Company,  its  subsidiaries  and ACTV  Interactive for the
fiscal years ended  December 31, 1994,  December 31, 1993, and December 31, 1992
paid to the  Company's  Chief  Executive  Officer,  the four other  most  highly
compensated  executive  officers (the "Named Executive  Officers") at the end of
the above fiscal years whose compensation exceeded $100,000 per annum, and up to
two persons whose compensation  exceeded $100,000 during the above fiscal years,
although they were not executive officers at the end of such years.

<TABLE>
<CAPTION>
                                                      Restricted                          All Others
Name and Principal                                     Stock                               Compen-
Position                 Year    Salary      Bonus     Awards          Options/SARs        sation
- ----------------------------------------------------------------------------------------------------
<S>                     <C>    <C>       <C>          <C>            <C>                  <C>
William C. Samuels       1994   $150,000    $25,000                   80,000/100,000       $4,320
President, Chief         1993   $150,000                                 152,948/0
Executive Officer(1)     1992   $140,469               $21,037       120,000/160,000

Michael J. Freeman       1994   $162,500                                                   $2,610
Ph.D, Chairman of the    1993   $162,500
Board(2)                 1992   $156,250               $18,620           0/160,000

David Reese              1994   $123,078    $15,000                   40,000/30,000        $990
President, ACTV          1993   $100,000                                 15,317/0
Entertainment(3)         1992   $103,923                              24,000/80,000

Gregory Harper           1994   $126,923    $32,211
President, Technology(4) 1993
                         1992

Bruce Crowley            1994   $69,231                               100,000/100,000      $55,000
President, Distance      1993
Learning(5)              1992

John Lack                1994
President(6)             1993
                         1992   $103,365                                100,000/0
</TABLE>

(1)      Mr. Samuels has been Chief Executive  Officer of the Company since 1993
         and  Chairman  of the Board  since  November  1994;  he has served as a
         President of the Company since 1989.

(2)      Dr. Freeman was Chairman of the Board of Directors until November 1994,
         and was Chief Executive Officer of the Company from 1985 to 1993.

(3)      Mr.  Reese  has been  the  Company's  Executive  Vice  President  since
         November 1992 and the President of ACTV  Entertainment  since  November
         1994. Prior thereto he was the Company's Vice President of Finance from
         September 1989 through November 1992.

                                       55


<PAGE>
<PAGE>




(4)      Mr. Harper  served as the President of Technology  for the Company from
         November 1993 to November 3, 1994.

(5)      Mr.  Crowley has been the  President,  Distance  Learning since October
         1994.  Prior thereto  during 1994,  Mr.  Crowley  performed  consulting
         services for the Company for which he was paid $55,000.

(6)      Mr.  Lack  ceased  service as a  director  and  officer of the  Company
         effective  September 11, 1992.  His  compensation  included  $31,250 in
         consulting  fees paid after the cessation of his  employment.  Mr. Lack
         was  awarded  400,000  options in 1991 that did not vest.  He  received
         100,000 options in 1992, all of which were exercised in 1993.


         OPTIONS AND STOCK APPRECIATION RIGHTS TO OFFICERS AND DIRECTORS

The  following  tables  set  forth  certain  information  with  respect  to  all
outstanding  stock  options  and  SARs  granted  or  issued  during  1994 to the
Company's Named Executive Officers and Directors.

                                   SAR GRANTS

<TABLE>
<CAPTION>
                                                                                               Potential Realizable
                                                                                                   Value at Assumed
                                                                                                    Annual Rates of
                                              % of Total                                                Stock Price
                                 Number      SARs Granted        Exercise                          Appreciation for
                                 of SARs     to Employees         Price       Expiration                Option Term
Name of Holders                  Granted     in Fiscal Year     ($/Share)        Date           5%  ($)    10%  ($)
- ---------------                  -------     --------------     ----------       ----           -------------------

<S>                              <C>         <C>               <C>           <C>                <C>        <C>
William C. Samuels (1)           100,000         43.48%           $5.50         8/31/04         $223,905   $521,794
David Reese (2)                   30,000         13.04%           $5.50         8/31/04         $67,172    $156,538
Bruce Crowley                    100,000         43.48%           $5.50         6/30/04         $223,905   $521,794
</TABLE>



                                  OPTION GRANTS
<TABLE>
<CAPTION>
                                                                                               Potential Realizable
                                                                                                   Value at Assumed
                                                                                                    Annual Rates of
                                               % of Total                                               Stock Price
                                 Number      Options Granted       Exercise                        Appreciation for
                                 of Options   to Employees          Price     Expiration                Option Term
Name of Holders                  Granted     in Fiscal Year       ($/Share)      Date           5%  ($)    10%  ($)
- ---------------                  -------     --------------        ----------    ----           -------------------
<S>                               <C>            <C>                 <C>        <C>           <C>        <C>
William C. Samuels                80,000         33.33%              $5.50      1/1/02          $162,840   $379,487
David Reese                       40,000         16.67%              $5.50      1/1/02           $81,420   $189,743
Bruce Crowley                    100,000         41.67%              $5.50      7/1/99          $203,550   $474,359

                                       56


<PAGE>
<PAGE>






                        AGGREGATE OPTION/SAR EXERCISES IN
               LAST YEAR AND FISCAL YEAR-END OPTION/SAR VALUES(1)



</TABLE>
<TABLE>
<CAPTION>

                                                                                                               Value of
                                                                                   Number of                  Unexercised
                                                                                  Unexercised                In-the-Money
                                                                                 Options/SARs                Options/SARs
                                         Shares                                    at FY-End                   at FY-End
                                       Acquired on          Value                Exercisable/                Exercisable/
Name                                   Exercise(#)        Realized               Unexercisable               Unexercisable
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                    <C>               <C>                  <C>                         <C>
Michael Freeman, Ph.D.                                                         64,000/96,000 SARs          $136,000/$204,000
                                                                                  0/0 Options                   $0/$0
William C. Samuels(2)                    20,000            $50,000             32,000/196,000 SARs         $68,000/$204,000
                                                                             532,948/80,000 Options           $599,567/$0
David Reese                                                                    32,000/78,000 SARs          $68,000/$102,000
                                                                              49,683/15,317 Options           $73,125/$0
Bruce Crowley                                                                   0/100,000 SARs                   $0/$0
                                                                               0/100,000 Options                 $0/$0
Gregory Harper                                                                   26,000/0 SARs                 $25,500/$0
                                                                                94,000/0 Options               $38,250/$0
</TABLE>

(1)      The  closing  bid  price of a share of the  Company's  Common  Stock at
         December 31, 1994, was $3 5/8. The base price of all in-the-money  SARs
         was $1.50 and the exercise price of all in-the-money options was $2.50

(2)      Mr.  Samuels  currently  owns  20,000  shares  issued  to him  upon the
         exercise of such options and exercised 32,000 SARs for cash proceeds of
         $112,000 during the fiscal year ended December 31, 1994.

                            BOARD COMPENSATION REPORT

Executive Compensation Policy

The Company's executive  compensation  policy is designed to attract,  motivate,
reward and retain the key  executive  talent  necessary to achieve the Company's
business  objectives and contribute to the long-term success of the Company.  In
order to meet these goals, the Company's  compensation  policy for its executive
officers  focuses  primarily  on  determining   appropriate  salary  levels  and
providing long-term  stock-based  incentives.  To a lesser extent, the Company's
compensation  policy  also  contemplated  performance-based  cash  bonuses.  The
Company's compensation  principles for the Chief Executive Officer are identical
to those of the Company's other executive officers.

Cash  Compensation.  In  determining  its  recommendations  for  adjustments  to
officers'  base salaries for fiscal 1995, the Company  focused  primarily on the
scope of each officer's
                                       57


<PAGE>
<PAGE>



responsibilities,  each  officer's  contributions  to the  Company's  success in
moving toward its long-term goals during the fiscal year, the  accomplishment of
goals set by the officer and approved by the Board for that year,  the Company's
assessment of the quality of services  rendered by the officer,  comparison with
compensation  for  officers of  comparable  companies  and an  appraisal  of the
Company's financial position.  In certain situations,  relating primarily to the
completion of important  transactions or developments,  the Company may also pay
cash bonuses,  the amount of which will be determined  based on the contribution
of the officer and the benefit to the Company of the transaction or development.

Equity Compensation. The grant of stock options and stock appreciation rights to
executive  officers  constitutes an important element of long-term  compensation
for the executive  officers.  The grant of stock options and stock  appreciation
rights increases  management's  equity ownership in the Company with the goal of
ensuring that the interests of management  remain closely  aligned with those of
the  Company's  stockholders.  The Board  believes  that stock options and stock
appreciation  rights in the  Company  provide a direct  link  between  executive
compensation and stockholder  value. By attaching  vesting  requirements,  stock
options and stock  appreciation  rights also create an incentive  for  executive
officers to remain with the Company for the long term.  See "Stock  Option Plan"
and "Stock Appreciation Rights Plan."


Chief Executive Officer Compensation

As indicated  above,  the factors and criteria  upon which the  compensation  of
William C. Samuels,  the Chief Executive Officer,  is based are identical to the
criteria used in evaluating  the  compensation  packages of the other  executive
officers of the Company. The Chief Executive Officer's individual  contributions
to the Company  included his  leadership  role in  establishing  and retaining a
strong management team, developing and implementing the Company's business plans
and  attracting  investment  capital to the Company.  In  addition,  the Company
reviewed compensation levels of chief executive officers at comparable companies
within the Company's industry.


           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

The Company did not have a  compensation  committee  during the past fiscal year
and all determinations concerning executive compensation for such period for the
Company's executive officers were made by the Board of Directors.  The Directors
abstained from participation in compensation determinations concerning their own
compensation.  None of the  executive  officers of the Company has served on the
Board of Directors or on the compensation  committee of any other entity, any of
whose officers served on the Board of Directors of the Company.



                                       58


<PAGE>
<PAGE>




                           CORPORATE PERFORMANCE GRAPH







         [The graph shows a comparison of cumulative total  stockholder
         returns from the effective date of the initial public offering
         of the Company's  Common Stock on May 4, 1990 through December
         31, 1994 for the Company, the NASDAQ Stock Market-U.S. and the
         Hambrecht & Quist Technology Index. The graph assumes that the
         value of the  investment  in the Company's  Common Stock,  the
         NASDAQ  Stock  Market   ("NASDAQ")   and   Hambrecht  &  Quist
         Technology  Index ("H&Q") was $100 on May 4, 1990 and that all
         dividends were reinvested.  No dividends have been declared or
         paid on the Company's  Common  Stock.  In December  1990,  the
         cumulative  total  stockholder  returns for such investment in
         the Company,  NASDAQ and H&Q were  approximately  $40, $90 and
         $90,  respectively;  in  December  1991:  $20,  $140 and $130,
         respectively;   in  December   1992:   $40,   $165  and  $150,
         respectively;   in  December  1993:   $125,   $190  and  $160,
         respectively;  and In  December  1994:  $60,  $190  and  $190,
         respectively.]







                           OTHER COMPENSATION

Outside Directors may be paid an honorarium for attending  meetings of the Board
of Directors of the Company,  in an amount that management  anticipates will not
exceed $500 per meeting.



                                   59


<PAGE>
<PAGE>




              STOCK OPTIONS AND STOCK APPRECIATION RIGHTS


STOCK OPTION PLAN

In December 1986, the Board of Directors approved a stock option plan (the "1986
Plan") that  provided  for the granting of 24,435  stock  options to  employees,
consultants,  officers and directors,  as selected by the Board of Directors. As
of  December  31,  1991,  options  for 11,413  shares had been  granted to eight
employees  with  exercise  prices from $0.01 to $8.185  under the 1986 Plan.  No
further  shares are to be granted  under the 1986 Plan,  since the 1986 Plan has
been  canceled.  By December 31, 1994,  all options  granted under this plan had
been exercised or had expired.

On August 9, 1989,  the Board of Directors  approved a 1989  Employee  Incentive
Stock Option Plan and a 1989 Non-Qualified Stock Option Plan (collectively,  the
"Plans") and on October 20, 1989, the  stockholders  authorized and approved the
adoption of the Plans.  Michael J.  Freeman is not  eligible to  participate  in
either  Plan.  The  1989  Employee   Incentive  Stock  Option  Plan,   which  is
administered  by the Board of  Directors,  provides for the issuance of up to an
aggregate of 100,000 shares of Common Stock upon exercise of options  granted to
key employees.  This Plan  stipulates that the option price may not be less than
fair market value on the date of the grant and, from May 4, 1990, through May 4,
1992,  could not be less than $5.50 per share.  Options  granted under this Plan
shall not be  exercisable  for a period longer than ten (10) years from the date
of the grant.  The Plan  generally  provides that at the time of exercise of any
option the purchase  price must be  delivered  in cash,  or at the option of the
Board of Directors,  or a committee  designated  by the Board to administer  the
Plan (the "Committee"),  through delivery of the Company's Common Stock equal in
value to the option exercise price, or by a combination  thereof.  Options under
this Plan may be issued as "Incentive  Stock Options" under Federal tax laws. As
of  December  31,  1994,  100,000  options had been  granted  under this Plan at
exercise  prices of $2.50 to $5.50 per share,  which options  expire between the
years 2000 and 2002. During 1994, 9,500 options under the Plan were exercised.

The 1989 Non-qualified  Stock Option Plan, which is administered by the Board of
Directors,  provides for the issuance of up to an aggregate of 100,000 shares of
Common Stock upon exercise of options granted to employees, officers, directors,
consultants and independent  contractors.  This Plan provides that the Board has
the  discretion  to establish  the option  exercise  price,  and that the option
exercise  price may be less than fair  market  value at the time of the grant of
the option. However, a further provision is that from May 4, 1990 through May 4,
1992,  no options could be granted  having an exercise  price that was less than
the higher of the then  current  market price of the  Company's  Common Stock or
$5.50  per  share.  Options  granted  under  this  Plan  shall  expire on a date
determined  by the Board or the  Committee,  but in no event  later  than  three
months after the  termination  of  employment or retainer.  This Plan  generally
provides  that the purchase  price must be delivered in cash, or if permitted by
the Board or the Committee, services rendered or by a combination thereof. As of
December 31, 1994,  100,000 options had been granted under this plan at exercise
prices of $2.50 to $5.50 per share,  which options expire between the years 2000
and 2002. During 1994, 23,000 options under the Plan were exercised.

                                   60


<PAGE>
<PAGE>




As of December 31, 1994,  the Company had issued  options to purchase  shares of
Common Stock at varying prices,  which options expire  beginning in 1997 and are
not part of the Plans.  These include  options to Mr. Samuels for 552,948 shares
at $2.50 per share and 80,000 at $3.50 per share, to Mr. Reese for 49,683 shares
at $2.50 per share and 40,000 at $3.50 per share, and to Mr. Crowley for 100,000
shares at $3.50 per share.  As of December 31, 1994,  Mr.  Samuels has exercised
options for 20,000 shares at $2.50 per share.

STOCK APPRECIATION RIGHTS PLAN

The Company's 1992 Stock  Appreciation  Rights Plan ("SAR Plan") was approved by
the  Company's  stockholders  in December  1992.  The SAR Plan  provides a means
whereby employees, officers, directors,  consultants and independent contractors
may acquire the right to participate in the  appreciation of the Common Stock of
the Company  pursuant to SARs. The SAR Plan is designed to promote the long-term
interest of the Company and its stockholders by providing the recipients with an
additional  incentive  to promote the  financial  success of the Company and its
subsidiaries.  Subject to adjustment as set forth in the SAR Plan, the aggregate
number of SARs that may be  granted  shall not exceed  900,000.  The SAR Plan is
administered by the Stock Appreciation Rights Committee (the "SAR Committee").

SARs may not be exercised  until the  expiration  of six months from the date of
grant, and could in no event be exercised earlier than May 1, 1994. One-fifth of
the  SARs  awarded  to a  recipient  vest  at the end of  each  12-month  period
following  the date of  grant.  If a holder of a SAR  ceases to be an  employee,
director  or  consultant  of the  Company,  or one  of  its  subsidiaries  or an
affiliate,  other than by reason of the holder's death or  disability,  any SARs
that have not vested shall become void. Exercise of SARs also will be subject to
such further  restrictions  (including limits on the time of exercise) as may be
required to satisfy the requirements of Rule 16b-3 promulgated by the Securities
and Exchange  Commission and any other applicable law or regulation  (including,
without limitation, federal and state securities laws and regulations). SARs are
not transferable, except by will or under the laws of descent and distribution.

Upon  exercise of a SAR,  the holder will receive for each share for which a SAR
is exercised,  as determined by the SAR Committee in its discretion,  (a) shares
of the Company's Common Stock, (b) cash, or (c) cash and shares of Common Stock,
equal to the  difference  between  (i) the fair  market  value  per share of the
Common  Stock on the date of  exercise  of the SAR and (ii) the  value of a SAR,
which  amount  shall be no less than the fair  market  value per share of Common
Stock on the date of grant of the SAR.

A grant of SARs  has no  Federal  income  tax  consequences  at the time of such
grant.  Upon the exercise of SARs,  the amount of any cash and,  generally,  the
fair  market  value of any shares of Common  Stock  received,  is taxable to the
holder as ordinary income; the Company will have a corresponding deduction. Upon
the sale of any Common  Stock  acquired by the  exercise of SARs,  holders  will
realize  long-term or short-term  capital gains or losses,  depending upon their
holding period for such Common Stock.

Under the Company's SAR Plan, as of December 31, 1994, the Company had granted a
total of 726,000 SARs,  including  260,000 to William Samuels,  110,000 to David
Reese and 100,000 to Bruce Crowley.  The initial price of 482,000 of the 716,000
SARs issued (including 160,000

                                   61


<PAGE>
<PAGE>


   
to  Mr.  Samuels  and  80,000  to  Mr.  Reese)  was  $1.50  per  share  and  the
price of the remaining  244,000 SARs issued  (including  100,000 to Mr. Samuels,
30,000 to Mr. Reese and 100,000 to Mr. Crowley) was $3.50 per share. The initial
prices of all the SARs granted were equal to the fair market value of a share of
Common  Stock on the  respective  dates of  grants.  During  1994,  Mr.  Samuels
exercised  32,000 SARs and received cash  proceeds of $112,000.  The SARs expire
between 1998 and 2004;  one-fifth  of the total SARs  granted to each  recipient
vest at the end of each 12 month period following the date of grant.
    


                                   62



<PAGE>
<PAGE>




                             CERTAIN TRANSACTIONS


On March 17, 1992, the Post Company  acquired an 8% Convertible  Promissory Note
of the Company in the principal  amount of $1,500,000 (the  "Convertible  Note")
and, in connection  therewith,  acquired 720,000  unregistered  shares of Common
Stock.  The  principal  amount  of the  Convertible  Note  was  payable  in four
installments of $375,000,  together with accrued interest thereon,  on March 15,
1994, September 15, 1994, March 15, 1995, and September 15, 1995. The purpose of
this  transaction was to provide  working  capital to the Company.  On March 15,
1994, the unpaid  principal and accrued and unpaid  interest on the  Convertible
Note were  converted into 871,334 shares of Common Stock of the Company at $2.00
per share.

On March 11, 1994,  the Post Company  entered into a voting  agreement  with the
Company and William C. Samuels, Chief Executive Officer of the Company as voting
trustee ("Voting  Trustee"),  pursuant to which the Post Company has assigned to
Mr. Samuels its voting rights with respect to the Company's Common Stock that it
holds.  This voting trust remains in effect for 10 years, or as long as the Post
Company's  shareholdings in the Company are greater than 20% or less than 51% of
outstanding  Common  Stock.  The Post Company also regains the right to vote its
shares of Common Stock under  certain  circumstances,  including the proposal of
any  amendment  to  the  Company's   certificate  of   incorporation   requiring
stockholder  approval;  in  case  of  any  reclassification  or  change  of  the
outstanding Common Stock of the Company,  any consolidation of the Company with,
or merger of the Company into, another corporation,  or in the case of a sale or
conveyance to another corporation or other entity of all or substantially all of
the  property,  assets or business of the Company;  upon the  commencement  of a
proxy contest regarding the Company's Board of Directors;  if a person or entity
acquires 20% or more of the  outstanding  Common  Stock of the Company;  or if a
conflict of interest (as determined by the Post Company in its sole  discretion)
involving the Voting Trustee or any successor Voting Trustee should arise.

On March 17, 1992,  effective with the formation of ACTV  Interactive,  the Post
Company  acquired an option (the "Option")  pursuant to an option agreement (the
"Option  Agreement")  to purchase an additional  750,000 shares of the Company's
Common Stock at $2.00 per share, or $2.50 per share if exercised after March 15,
1994.  On March 15, 1994,  the Post  Company  exercised  this Option,  receiving
750,000 shares at $2.00 per share. On such date, the average of the high bid and
ask prices of the  Company's  Common  Stock was $5 7/8.  The Post  Company  also
obtained  pursuant  to the  Option  Agreement  certain  "piggyback"  and  demand
registration  rights with respect to the 720,000  shares of Common Stock that it
purchased in 1992 and the shares of Common Stock that it received  upon exercise
of the Option and  conversion of the  Convertible  Note. In connection  with the
Option Agreement, the Post Company also received the right to purchase, from the
Company,  at a fair market exercise price to be determined,  an amount of shares
of Common Stock necessary to increase the Post Company's percentage ownership of
the total then outstanding shares of Common Stock to 51%.

Such right is  exercisable  through  March 17,  1997,  subject to  extension  in
certain  circumstances.  Until March 17, 1995,  the Post  Company  agreed not to
acquire more than 40% of the Company unless certain events  occurred,  such as a
tender  offer,  a  proxy  contest,  or  the  acquisition  by  a

                                       63


<PAGE>
<PAGE>



third party of in excess of 15% of the Company's Common Stock, as set forth in a
standstill  agreement  between the Company and the Post Company (the "Standstill
Agreement").

On July 14, 1992,  the Post Company and the Company  formed ACTV  Interactive to
market  the  Company's  Programming  Technology  for  educational   applications
world-wide.  The Post  Company  invested  $2.5  million  and  owned  51% of ACTV
Interactive.  ACTV Interactive,  Inc., a wholly owned subsidiary of the Company,
owned a 49% interest in ACTV  Interactive.  In connection  with the formation of
ACTV  Interactive,  the Company  entered into a license  agreement (the "License
Agreement") with the partnership, pursuant to which ACTV Interactive was given a
license to exploit the Programming  Technology in the creation and  distribution
of educational  programming.  The License Agreement  provided for the Company to
receive a five  percent  (5%)  royalty on  certain  revenues  generated  by ACTV
Interactive, subject to certain adjustments.

On March 11, 1994, the Company  purchased the Post Company's entire 51% interest
in ACTV  Interactive  for  consideration  of $4.5  million,  consisting  of $2.5
million in cash at closing and a $2 million note due December 31, 1996 (the "New
Note").  The New Note accrued  interest at 8%. The principal of the New Note was
secured pursuant to a security agreement through which the Post Company acquired
a security  interest in and lien with respect to all of the  Company's  existing
United States patents and pending applications. The New Note was paid in full by
October 1995.

The consideration for the acquisition by ACTV of the Post Company's  interest in
ACTV Interactive was based on the value of the ACTV Programming it had developed
for education,  its marketing and sales of such  programming,  and the Company's
assessment of the future value of the use of the  Programming  Technology in the
education and distance learning markets.


Jay M. Kaplowitz is a Director of the Company and a partner of Gersten,  Savage,
Kaplowitz & Curtin,  LLP,  general  counsel to the Company.  Mr.  Kaplowitz owns
2,000 shares and his wife owns 22,500 shares of Common Stock of the Company.  In
addition,  Mr.  Kaplowitz owns options to purchase  25,000 shares at an exercise
price of $3.50 per share. The options were issued to Mr.  Kaplowitz  pursuant to
an  option   agreement  dated  January  1,  1989  that  granted  Mr.   Kaplowitz
registration  rights with respect to such  options.  The 22,500 shares of Common
Stock owned by Sheila  Kaplowitz, his spouse, were issued in connection with the
Company's  March 17,  1992 loan  financing  with the Post  Company.  The Company
agreed  to pay a portion  of  outstanding  legal  fees due to  Gersten,  Savage,
Kaplowitz & Curtin, LLP, counsel to the Company, which  were  accrued  for legal
services  rendered in connection with the loan  financing,  by issuing shares of
the Company's Common Stock.  Upon verbal agreement  between the Company and Mrs.
Kaplowitz,  the Company issued 22,500 shares to Mrs.  Kaplowitz and granted Mrs.
Kaplowitz  registration  rights with respect to such shares.  Edward  Curtin,  a
member of the firm Gersten,  Savage,  Kaplowitz & Curtin, LLP, owns 2,000 shares
of Common Stock of the Company,  and Jill  Curtin,  his spouse,  also owns 2,000
shares of the Common Stock of the Company.


All current transactions  between the Company,  and its officers,  directors and
principal  stockholders  or any  affiliates  thereof are, and in the future such
transactions  will be, on terms no less  favorable  to the Company than could be
obtained from unaffiliated third parties.


                                       64


<PAGE>
<PAGE>




                              PRINCIPAL STOCKHOLDERS


The following table sets forth certain  information as of December 31, 1995 with
respect to each beneficial owner of five percent (5%) or more of the outstanding
shares of Common  Stock of the  Company,  each  director  of the Company and all
officers and directors as a group.


The  following  table  assumes the  issuance of all shares of Common Stock being
offered  hereby and the  exercise  of all  options  and  warrants  for which the
underlying  shares  of  Common  Stock  are  being  registered  pursuant  to  the
Concurrent  Prospectus and that the selling security holder under the Concurrent
Prospectus does not subsequently sell any of such shares.

The table does not  include  stock  appreciation  rights  ("SARs"),  nor does it
include options that have not yet vested or are not  exercisable  within 60 days
of the date hereof.



<TABLE>
<CAPTION>
                                                                                              Percent of
Name and Address                   Number of                Percent of Class                 Class After
of Beneficial Owner                   Shares                 Before Offering                   Offering
- -------------------                   ------                 ---------------                   --------     
<S>                              <C>                           <C>                          <C>
William C. Samuels (1)              3,321,917                     27.80%                          1.82%
ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020

David Reese  (2)                      105,000                       *                             *
ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020

Bruce Crowley (3)                      66,000                       *                             *
ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020

Jay M. Kaplowitz, Esq. (4)             27,000                       *                             *
Gersten, Savage, Kaplowitz
  & Curtin
575 Lexington Avenue
New York, NY  10022

Richard Hyman                          25,000                       *                            *
Triquest Financial Services
505 Park Avenue
New York, NY 10022

Howard M. Squadron (5)                 65,267                       *                            *
Squadron, Ellenoff, Plesent,
   Sheinfeld & Sorkin
551 Fifth Avenue
New York, NY 10176
</TABLE>



                                       65


<PAGE>
<PAGE>




<TABLE>
<CAPTION>
                                                                                              Percent of
Name and Address                   Number of                Percent of Class                 Class After
of Beneficial Owner                   Shares                 Before Offering                   Offering
- -------------------                   ------                 ---------------                   --------
<S>                             <C>                                <C>                         <C>
The Washington Post Company (6)    2,341,334                         20.51%                       *
1150 15th Street, N.W.
Washington, D.C. 20071

All Directors and Officers         3,672,163                         29.98%                      1.84%
as a Group (7 persons)
(1)(2)(3)(4)(5)(6)(7)
</TABLE>




*        Indicates Less than 1% of common shares outstanding


(1)      Includes (a) 240,950 shares of Common Stock owned by Mr.  Samuels,  (b)
         533,035  shares  of  Common  Stock  issuable  to Mr.  Samuels  upon the
         exercise of stock  options,  and (c)  2,341,334  shares of Common Stock
         owned by The Washington  Post Company (the "Post  Company") and 276,598
         shares owned by Dr. Freeman, respectively,  which are subject to voting
         agreements with Mr. Samuels.


(2)      Consists  of 105,000 shares  of Common Stock issuable to Mr. Reese upon
         the exercise of stock options.

(3)      Consists of 66,000 shares of Common Stock  issuable to Mr. Crowley upon
         the exercise of stock options.



(4)      Includes  25,000  shares  issuable upon the exercise of the options and
         does not include 22,500 shares owned by Mr.  Kaplowitz's wife, of which
         he disclaims beneficial ownership.



(5)      Includes 50,000 shares issuable upon the exercise of stock options.




(6)      All of the Post Company's shares are subject to a voting agreement with
         Mr. Samuels. Does not include shares issuable upon the exercise of  the
         right of the Post  Company  to purchase  from  the  Company, at a  fair
         market exercise price to be  determined, the number of shares of Common
         Stock  necessary   (Currently  7,083,345  shares)  to  bring  the  Post
         Company's percentage  ownership of the total then outstanding shares to
         51%.  See "CERTAIN TRANSACTIONS." At present, the Company does not have
         enough shares authorized to accommodate  the  Post  Company  should  it
         choose to exercise such right. If the Post Company decides to  exercise
         its  right,  the  Company  will  seek  to take the necessary  action to
         fulfill its obligation.



(7)      Does not include shares  that  may  be  issued by the Company  upon the
         exercise of SARs.



                                       66


<PAGE>
<PAGE>




                           DESCRIPTION OF CAPITAL STOCK

The total authorized  capital stock of the Company consists of 17,000,000 shares
of Common Stock,  par value $0.10 per share,  and 1,000,000  shares of Preferred
Stock,  par value $0.10 per share.  The following  descriptions of capital stock
are  qualified  in all respects by  reference  to the  Restated  Certificate  of
Incorporation and By-Laws of the Company,  copies of which are filed as exhibits
to the Registration Statement of which this Prospectus is a part.

Common Stock


The holders of Common  Stock will elect all  directors  and are  entitled to one
vote  for  each  share  held of  record.  As of the  date  of  this  Prospectus,
11,414,211  shares of Common  Stock were issued and  outstanding.  All shares of
Common Stock will participate equally in dividends,  when and as declared by the
Board of Directors and in net assets on liquidation.  The shares of Common Stock
will have no preference,  conversion,  exchange, preemptive or cumulative voting
rights.


Preferred Stock

The Company is authorized by the Restated  Certificate of Incorporation to issue
up to 1,000,000 shares of Preferred Stock, par value $0.10 per share, designated
as Series A  Convertible  Preferred  Stock and  Series B  Convertible  Preferred
Stock.  The  Company is  authorized  to issue up to  666,667  shares of Series A
Convertible  Preferred Stock and 333,333 Series B Convertible  Preferred  Stock.
None of the shares of  Preferred  Stock are issued and  outstanding.  Holders of
Preferred  Stock will be entitled to voting rights equal to the number of shares
of Common  Stock  into  which  their  shares  are  convertible.  The  holders of
Preferred Stock will be entitled to receive  dividends,  when and as declared by
the Board of  Directors,  and will have priority over holders of Common Stock as
to any  declaration or payment of any dividend on the Common Stock. In the event
of  liquidation,  dissolution  or  winding  up of the  Company,  the  holders of
Preferred Stock will be entitled to receive a sum equal to the initial  purchase
price of the Preferred Stock prior to any  distribution to the holders of Common
Stock.

The shares of Preferred Stock are convertible into the number of whole shares of
Common Stock  calculated by dividing (i) the number of shares of Preferred Stock
multiplied  by the initial  conversion  price of the shares of  Preferred  Stock
being  converted  by  (ii)  the  conversion  price  in  effect  at the  time  of
conversion.  Shares of Preferred Stock issued by the Board of Directors could be
utilized, under certain circumstances, to make an attempt to gain control of the
Company more difficult or time consuming. For example, shares of Preferred Stock
could be issued with certain  rights which might have the effect of diluting the
percentage of shares of Common Stock owned by a significant  stockholder  or may
result in the entrenchment of management. In addition, shares of Preferred Stock
could be issued to  purchasers  who might  side with  management  in  opposing a
takeover  bid which  the Board  determines  is not in the best  interest  of the
Company and its stockholders. This provision, therefore, may be viewed as having
possible  anti-takeover  effects.  A  takeover  transaction  frequently  affords
stockholders  the  opportunity  to sell their  shares at a premium  over current
market  prices.  Although the Board of Directors does not  contemplate  that the
issuance of shares of Preferred Stock will have the

                                       67


<PAGE>
<PAGE>



effect of discouraging takeover proposals or similar transactions, and the Board
of Directors does not contemplate issuing Preferred Stock for such purpose,  the
actual voting and conversion  rights of such Preferred  Stock could have such an
effect.

Warrants and Options

On May 4, 1990,  in connection  with its initial  public  offering,  the Company
issued  Redeemable  Warrants in registered form pursuant to an agreement,  dated
May 4, 1990 (the "Warrant Agreement"), between the Company and Continental Stock
Transfer & Trust  Company.  As a result of certain  adjustments  pursuant to the
Warrant  Agreement  after May 4, 1990, as of May 7, 1993 one Redeemable  Warrant
represented the right of the registered  holder to purchase one and three-tenths
(1.3) shares of Common Stock at an exercise price of $4.48 per warrant until May
3, 1994, subject to adjustment.

On April 7, 1993, the Company notified the holders of the Redeemable Warrants of
its intention to redeem the  Redeemable  Warrants on May 7, 1993. The Redeemable
Warrants were then required to be exercised prior to the close of business on or
before May 6, 1993, and thereafter,  the right to purchase the applicable shares
of Common Stock was forfeited.  A total of 1,507,236 shares were issued upon the
exercise of  Redeemable  Warrants,  and the  Company  received  net  proceeds of
approximately $4,500,000 therefrom.



Pursuant  to an  agreement  between  the  Company  and  Josephthal,  Lyon & Ross
Incorporated  (the  "Underwriter")  in April 1993, (a) all of the holders of the
85,000  warrants  issued to the  Underwriter  in  connection  with the Company's
initial public offering in May 1990 (the "Underwriter's  Warrants") relinquished
such  securities and (b) the Underwriter  relinquished  its right to receive the
warrant  solicitation  fee  of up  to an  aggregate  of  approximately  $224,500
otherwise  payable  pursuant to the Warrant  Agreement  in exchange for warrants
(the "1993  Warrants"),  including  (a) warrants to purchase  85,000  Redeemable
Warrants at $.12 per Warrant exercisable at any time through April 30, 1995 (the
"New A Warrants") and (b) warrants to purchase 110,500 shares of Common Stock at
$.45 per share (the "New B Warrants"),  exercisable during the period commencing
after the earlier of (i) the sale of a holder's Redeemable Warrants,  which were
issuable  pursuant  to  such  holder's  New A  Warrants,  to the  public  in the
over-the-counter  market  or  (ii)  the  exercise  of such  holder's  Redeemable
Warrants,  which were  issuable  pursuant to such  holder's New A Warrants,  and
terminating at 5:30 p.m. April 30, 1995. Each of the 85,000 Redeemable  Warrants
were identical to the Redeemable Warrants described above. The 85,000 Redeemable
Warrants  and the shares of Common  Stock  issuable  upon  exercise of the New B
Warrants and such Redeemable  Warrants were previously offered and sold pursuant
to the Registration  Statement of which the Concurrent  Prospectus forms a part.
In addition,  the Company and the Underwriter  executed a financial advisory and
investment  banking  agreement in April 1993  pursuant to which the  Underwriter
agreed to provide  financial  advisory and  investment  banking  services to the
Company  for two years,  and the  Company  issued the  Underwriter  warrants  to
purchase 100,000 shares of Common Stock at $5.50 per share, all of which expired
on December 31, 1995.






The Company has currently outstanding options issued under the Plans for 115,500
shares,  options  for  2,576,582  shares  issued  other than under the Plans. Of
such shares, 100,000 are being offered or have been sold pursuant to the Current
Prospectus.  Of  such  shares, 1,038,718 are  being  offered  pursuant  to  this
Prospectus.




                                                        68


<PAGE>
<PAGE>




See "MANAGEMENT -- Stock Options and Stock Appreciation Rights" and "CONCURRENT
OFFERING."



Transfer Agent

The Company's transfer agent is Continental Stock Transfer & Trust Company,  New
York, New York 10007.

Shares Eligible for Future Sale



Upon  completion of this  Offering,  there will be  15,075,784  shares of Common
Stock  outstanding.  Of these shares, the 100,000 shares offered pursuant to the
Concurrent  Prospectus and the 3,727,145 offered hereby will be freely tradeable
without  restriction  under  the  Securities  Act,  for so long  as the  Current
Prospectus and this Prospectus are kept current by the Company.  An aggregate of
approximately  750,000 shares of Common Stock held by existing stockholders will
be "restricted" shares as defined in Rule 144.



In  general,  under  Rule 144 a person  (or group of  persons  whose  shares are
aggregated) who has beneficially  owned restricted  shares of the Company for at
least two years,  including any person why may be deemed to be an "affiliate" of
the Company (as the term  "affiliate" is defined under the  Securities  Act), is
entitled  to sell in normal  brokerage  transactions  during  the  periods  when
certain  information  regarding  the Company is publicly  available,  within any
three-month  period, an amount of shares that does not exceed the greater of (i)
the  average  weekly  trading  volume in the  Company's  shares  during the four
calendar weeks preceding such sale or (ii) 1% of the shares then outstanding.  A
person who has not been an "affiliate" of the Company for the three months prior
to such sale and who has held  restricted  shares for at least three years would
be entitled to sell such shares  without  restriction.  Most of such  restricted
shares have been held by non-affiliates of the Company for more than three years
by  affiliates  of the Company  for more than two years.  Actual  sales,  or the
prospect  of sales by the  present  stockholders  of the  company,  or by future
holders of  restricted  securities  under Rule 144,  or  otherwise,  may, in the
future,  have a  depressive  effect  upon the price of the  Company's  shares of
Common  Stock in any market that may develop  therefore,  and also could  render
difficult sales of the Company's securities purchased by investors herein.


                                       69


<PAGE>
<PAGE>




                              SELLING SECURITY HOLDERS




Up to  3,727,145  of the  3,850,000  Security  Holders'  Shares  to  which  this
Prospectus  relates may be sold by Selling Security Holders who have acquired or
acquire  such  shares  from  the  Company  (i) upon the  exercise  of  currently
exercisable  options and warrants,  and pursuant to SARs,  (ii) upon issuance to
consultants pursuant to existing agreements or (iii) upon issuance in connection
with certain  financings.  The Company will not receive any of the proceeds from
sales of such shares by Selling Security Holders,  but will receive the exercise
price upon the exercise of options or warrants by Selling Security Holders.




The Selling Security Holders  received  registration  rights with respect to the
shares  offered  hereunder  pursuant  to verbal or written  agreements  with the
Company. All costs, expenses and fees in connection with the registration of the
Security   Holders'  Shares  will  be  borne  by  the  Company.   All  brokerage
commissions,  if any,  attributable  to the sale of Security  Holders' Shares by
Selling Security Holders will be borne by such Selling Security Holders.





The Selling  Security Holders are offering hereby a total of 3,727,145 shares of
Common Stock.  The  following  table sets forth the name of each person who is a
Selling Security  Holder,  the number of securities owned by each such person at
the time of this  offering  and the number of shares of Common Stock such person
will own after the completion of this offering.  The following table assumes the
exercise of all options and warrants  beneficially  owned by each such  security
holder.






<TABLE>
<CAPTION>
                                          Beneficial Ownership                                 Beneficial Ownership
                                          Prior to Offering(1)                                  After Offering(1)
                                          --------------------                                  --------------
Name of Selling                                                           Shares Included
 Security Holder                              Shares       %              In This Offering       Shares         %
- ---------------                               ------       -              ----------------       ------         -  
<S>                                  <C>               <C>                 <C>                <C>          <C>
Washington Post (A)                    2,341,334 (2)     20.54%               2,341,334               -           *
William C. Samuels (B)(C)              3,321,917 (3)      27.8%                 633,035         276,592       1.82%
David Reese  (B)(C)                      105,000 (4)        *                   105,000               -           *
Michael J. Freeman (B)                   206,598          1.81%                  70,956         135,642           *
Howard Squadron (C)                       65,267 (5)        *                    65,267               -           *
James Crook (B)                           48,294 (6)        *                    48,294               -           *
Bruce Crowley (B)(C)                      33,000 (7)        *                    33,000               -           *
Gerard Klauer (G)                         30,000 (8)        *                    30,000               -           *
Marketing Group Establishment, Inc. (E)    3,000            *                     3,000               -           *
Christopher Cline (B)                     27,685            *                    27,285             400           *
Comstar Computer (F)                      25,000            *                    25,000               -           *
Craig Ullman (B)                          25,000(10)        *                    25,000               -           *
Ed Downe (E)                              25,000 (7)        *                    25,000               -           *
Richmont Consulting (D)                   25,000(11)        *                    25,000               -           *
Jay Kaplowitz (C)                         27,000 (9)        *                    25,000           2,000           *
Sheila Kaplowitz (H)                      22,500            *                    22,500               -           *
Nick Rhodes (E)                           25,000(12)        *                    25,000               -           *
Richard Hyman (C)                         25,000 (7)        *                    25,000               -           *
Wall St. Consultants Inc. (D)             25,000 (7)        *                    25,000               -           *
Wall St. Group (D)                        25,000            *                     2,500               -           *
Barry Berman (B)                          10,833            *                    10,833               -           *
</TABLE>



                                       70


<PAGE>
<PAGE>




<TABLE>
<CAPTION>
                          Beneficial Ownership                        Beneficial Ownership
                          Prior to Offering(1)                          After Offering(1)
                          -----------------                             --------------
Name of Selling                                  Shares Included
 Security Holder           Shares           %    In This Offering      Shares           %
- ----------------           ------           -    ----------------      ------           -
<S>                      <C>              <C>      <C>              <C>              <C>
Cynthia Baker (B)          10,000 (7)       *        10,000                 -           *
CDV Telecommunications (F) 32,000           *        32,000                 -           *
Mabel Phifer (E)            5,000 (8)       *         5,000                 -           *
Walter Barwick (E)          5,000 (8)       *         5,000                 -           *
Richard Aurelio (B)         4,183 (13)      *         4,183                 -           *
Eric Martinez (B)           4,000 (10)      *         4,000                 -           *
James Kearney (B)           3,000 (10)      *         3,000                 -           *
Linda Baldomir (B)          3,000 (10)      *         3,000                 -           *
ETR & Associates (G)        2,000 (8)       *         2,000                 -           *
John Posteraro (G)            500 (8)       *           500                 -           *
Pierre Rovira (B)             458           *           458                 -           *
John Clarke (D)            30,000 (11)      *        30,000                 -           *
Paul Mannion (D)           30,000 (11)      *        30,000                 -           *
Marty Klein (E)             5,000 (11)      *         5,000                 -           *

        TOTAL                                     3,727,145
                                                  =========
</TABLE>


- --------------
* Indicates less than 1% of common shares outstanding.

A.       The Selling Security Holder acquired such shares in connection with the
         March 17, 1992 loan financing. (See "Certain Transactions.")



B.       The  Selling  Security  Holder  either  is  currently  an  employee  of
         the   Company,   or   was  previously  employed  by  the  Company.  The
         Selling Security Holder has acquired, or will acquire, the shares being
         registered  hereunder, as  compensation  for  services  rendered to the
         Company, pursuant to the  Company's  1989 Incentive  Stock Option Plan,
         the   Company's  1989   Non-Qualified   Plan,   the   Company's   Stock
         Appreciation  Rights Plan, option  agreements or employment agreements.



C.       The   Selling  Security  Holder   currently  serves  on  the  Company's
         Board of Directors. The Selling  Security  Holder has acquired, or will
         acquire,  the shares being  registered  hereunder, as  compensation for
         services  rendered to the  Company, pursuant  to  option  agreements or
         employment agreements.  (See "Management.")



D.       The   Selling  Security   Holder   has   provided,   or  will  provide,
         financial public relations  consulting services to the Company, and has
         acquired,  or will acquire,  the shares being  registered  hereunder as
         consideration for such services.



E.       The  Selling  Security  Holder  has  provided,  or will provide, either
         marketing,  general business or programming  consulting services to the
         Company, and has acquired, or will acquire, the shares being registered
         hereunder as consideration for such services.



F.       The   Selling   Security   Holder   has   provided,  or  will  provide,
         services to the Company  related to research and  development,  and has
         acquired,  or will acquire,  the shares being  registered  hereunder as
         consideration for such services.



G.       The  Selling  Security  Holder  provided  financial  services   to  the
         Company   which   included   assisting   the   Company   in   obtaining
         financing.  As consideration  for such  services,  the Company  granted
         such  Selling  Security  Holder  options  to  purchase  shares  of  the
         Company's  Common  Stock.



H.       The  Selling  Security  Holder  acquired  the  shares  being registered
         hereunder  pursuant to  arrangements  made in connection with the March
         1992 loan financing. (See "Certain Transactions" and "Legal Matters.")


(1)      Gives  effect to exercise of all of the options and  warrants for which
         the underlying  shares of Common Stock are being offered hereby and the
         sale of all of the shares of Common Stock being  offered by the Selling
         Security Holders.

(2)      The Shares  owned by  the Post  Company are  subject to  a voting trust
         agreement among the Company, the Post Company and William C. Samuels as
         Voting Trustee, but does not prohibit the Post Company from selling the
         shares. See "CERTAIN  TRANSACTIONS" and "PRINCIPAL STOCKHOLDERS."

(3)      Mr. Samuels is President, Chief Executive Officer and a Director of the
         Company. Includes 240,950 shares  owned by  Mr. Samuels, up  to 533,035
         shares of Common Stock issuable  to  Mr. Samuels  upon the  exercise of
         stock options at $2.50 per share,  2,341,334 shares  owned of record by
         the Post Company as to which Mr. Samuels is the Voting Trustee pursuant
         to an agreement among the Company, the Post Company and Mr. Samuels, as
         well as 206,598  shares  owned of  record by  Michael J. Freeman  as to
         which Mr. Samuels  is the  Voting  Trustee  pursuant  to  an  agreement
         between  Mr. Samuels  and  Mr. Freeman.  See "CERTAIN TRANSACTIONS" and
         "PRINCIPAL  STOCKHOLDERS."

(4)      Mr. Reese is Executive  Vice  President  and a Director of the Company.
         Consists of immediately  exercisable  options to purchase 55,317 shares
         of the Company's  Common Stock at an exercise  price of $3.50 per share
         and 49,683 shares at an exercise price of $2.50 per share.

(5)      Includes  immediately  exercisable options to purchase 25,000 shares of
         the Company's  Common Stock at an exercise price of $3.50 per share and
         25,000 shares at an exercise

                                       71


<PAGE>
<PAGE>



         price of $2.50 per share.






(6)      Includes  immediately  exercisable options to purchase 21,000 shares of
         the Company's  Common  Stock at an  exercise  price of $2.50 per share,
         immediately  exercisable  options  to  purchase  10,000  shares  at  an
         exercise  price of $3.50 per  share,  and  14,000  shares  reserved for
         issuance pursuant to vested SARs.






(7)      Consists of immediately exercisable  options to  purchase shares of the
         Company's Common Stock at $3.50 per share.





(8)      Consists of immediately exercisable  options to  purchase shares of the
         Company's Common Stock at $5.50 per share.





(9)      Includes immediately exercisable options  to purchase  25,000 shares of
         the Company's Common Stock at $3.50 per share.





(10)     Includes  immediately exercisable options to purchase  12,500 shares of
         the  Company's  Common  Stock  at  $2.50  per  share,  and  immediately
         exercisable options to purchase 12,500 shares at an exercise  price  of
         $3.50 per share.



(11)     Consists of immediately  exercisable  options to purchase shares of the
         Company's Common Stock at $4.00 per share.




(12)     Consists of immediately exercisable options  to purchase  shares of the
         Company's Common Stock at $5.00 per share.





(13)     Includes  immediately  exercisable  options to purchase 2,683 shares of
         the Company's  Common Stock at an exercise price of $3.50 per share and
         1,500 shares at an exercise price of $2.50 per share.




                                       72


<PAGE>
<PAGE>



                              PLAN OF DISTRIBUTION




The  Securities  offered  hereby are the 2,500,000  Company Shares and 3,850,000
Security  Holders'  Shares.  The  Company  will not engage in any "at the market
offering" of securities through this Prospectus.

Company Shares

   
The Company  commenced  the offering of the Company  Shares  promptly  after the
initial date of the Prospectus and intends to continue the offering until all of
the  Company  Shares  have  been  sold or,  prior  thereto,  until  the  Company
determines,  in its sole  discretion,  to  terminate  the  offering.  During the
offering period,  the  Company intends to immediately offer to sell all  or  any
portion of the Company Shares at $4.50 per share to institutional  investors and
to certain accredited  investors and  organizations as  such  term is defined in
Rule  501  of  Regulation  D  promulgated  under the Securities Act  of 1933, as
amended.  In  connection  with  such sales, the  Company may, from time to time,
employ  the  services  of a finder or broker, as permitted by applicable federal
and state securities laws, and  pay  such  finder or  broker such commissions as
management deems to be consistent with practices in the securities industry.
    

The NASD  member  firms that  currently  make a market in the  Company's  Common
Stock,  as most recently  reported to the Company by the NASD, are Gruntal & Co.
Incorporated,  Josephthal Lyon & Ross, Dominick & Dominick, Inc., Troster Singer
Corp.,  Sherwood  Securities  Corp., A.G. Edwards & Sons, Inc.,  Herzog,  Heine,
Geduld,  Inc., Nash Weiss/Div.  of Shatkin Inv., Mayer & Schweitzer Inc., Wagner
Stott & Co.,  Gerald  Klauer  Mattison  & Co.,  Donald  & Co.  Securities  Inc.,
Fahnestock & Co., Inc.,  Wm. V. Frankel & Co.,  Inc.,  and Maidstone  Financial,
Inc.  Under the  Securities  Exchange Act of 1934 (the  "Exchange  Act") and the
regulations  thereunder,  any person engaged in a distribution of the securities
offered  by this  Prospectus  may not  simultaneously  engage  in  market-making
activities  with  respect to shares of the Common  Stock  during the  applicable
"cooling  off"  period  (two or nine  days)  prior to the  commencement  of such
distribution.


Security Holders' Shares




Up to 122,855 of the Security  Holders' Shares may be issued by the Company upon
the  exercise of options,  warrants  or  pursuant  to SARs,  that are  currently
outstanding and are not exercisable for a period of six months.







Up to  3,727,145  of the  Security  Holders'  Shares may be sold by the  Selling
Security  Holders who have  acquired or acquire such shares from the Company (i)
upon the exercise of currently exercisable options and warrants, and pursuant to
SARs, and (ii) upon the issuance to consultants pursuant to existing agreements,
and (iii) upon issuance in connection with certain financings.  The Company will
not receive any of the proceeds  from any sales by Selling  Security  Holders of
Security Holder Shares, but will receive the exercise price upon the exercise of
options or


                                                        73


<PAGE>
<PAGE>



warrants by the Security Holders. See "SELLING SECURITY HOLDERS."



The Selling  Security  Holders'  sales of shares of Common Stock may be effected
from time to time in transactions  (which may include block transactions) in the
over-the-counter   market  or  the  Boston   Stock   Exchange,   in   negotiated
transactions,  through  the  writing  of  options  on  the  Common  Stock,  or a
combination  of such methods of sale,  at fixed prices which may be changed,  at
market  prices  prevailing at the time of sale,  or at  negotiated  prices.  The
Selling  Security  Holders may effect such  transactions by selling Common Stock
directly to purchasers or to or through  broker-dealers  which may act as agents
or  principals.  Such  broker-dealers  may receive  compensation  in the form of
discounts,  concessions, or commissions from the Selling Security Holders and/or
the purchasers of Common Stock for whom such broker-dealers may act as agents or
to whom they sell as principal,  or both (which  compensation as to a particular
broker-dealer might be in excess of customary commissions). The Selling Security
Holders  and any  broker-dealers  that  act in  connection  with the sale of the
Common Stock or Redeemable Warrants might be deemed to be "underwriters"  within
the meaning of Section 2(11) of the Securities Act. The Selling Security Holders
may agree to indemnify any agent,  dealer or broker-dealer  that participates in
transactions   involving  sales  of  the  shares  against  certain  liabilities,
including liabilities arising under the Securities Act.

Because the Selling  Security  Holders may each be deemed to be an "underwriter"
within the meaning of Section 2(11) of the Securities Act, the Selling  Security
Holders will be subject to prospectus delivery requirements under the Securities
Act.  Furthermore,  in the event of a "distribution" of its shares,  the Selling
Security  Holder,  any selling broker or dealer and any "affiliated  purchasers"
may be subject to Rule 10b-6 under the Exchange Act until its  participation  in
that distribution is completed.

At the time a particular offer of Security Holders' Shares, made by or on behalf
of any of the Selling Security Holders,  to the extent such offer constitutes as
distribution  under the Securities  Act, a supplement to this Prospectus will be
distributed which will set forth the type and number of securities being offered
by such Selling Security  Holders and the terms of such offering,  including the
name or names and addresses of any underwriters, dealers or agents, the purchase
price paid by any underwriter for securities purchased from the Selling Security
Holder and any discounts,  commissions  or  concessions  allowed or reallowed or
paid to dealers, and the proposed selling price to the public.

The  Company  will bear all costs and  expenses  of the  registration  under the
Securities  Act and  certain  state  securities  laws of the  Security  Holders'
Shares. However, all brokerage commissions,  if any, attributable to the sale of
such shares by holders thereof will be borne by such holders.


                               CONCURRENT OFFERING

Pursuant to the  Concurrent  Prospectus,  there are being  offered for sale by a
selling  security  holder 100,000  shares of Common Stock,  consisting of 20,000
outstanding  shares and 80,000 shares issued or issuable by the Company upon the
exercise of currently  exercisable  options. The Company will not receive any of
the proceeds from the sales of the Common Stock by the

                                       74


<PAGE>
<PAGE>



selling security  holder,  but will receive the exercise price upon the exercise
of options by the selling security holder.


                                    LEGAL MATTERS

Certain legal  matters,  including the legality of the issuance of the shares of
Common Stock  offered by the  Company,  are being passed upon for the Company by
Gersten,  Savage,  Kaplowitz & Curtin,  LLP, 575 Lexington Avenue, New York, New
York 10022. Jay M. Kaplowitz, a member of Gersten,  Savage,  Kaplowitz & Curtin,
LLP has been a director of the  Company  since 1989.  Mr.  Kaplowitz  owns 2,000
shares of the  Company's  Common  Stock and other  options  to  purchase  25,000
shares, and Sheila Kaplowitz,  his wife, owns 22,500 shares of Common Stock. Mr.
Kaplowitz  and Mrs. Kaplowitz  are  named as  Selling  Security Holders  and are
offering certain securities pursuant to this Prospectus.  (See "Selling Security
Holders" and "Certain  Transactions.")  Edward  Curtin,  a member of the firm of
Gersten,  Savage,  Kaplowitz & Curtin, LLP, owns 2,000 shares of Common Stock of
the Company and Jill Curtin, his wife, also owns 2,000 shares of Common Stock of
the Company.



                                        EXPERTS



The consolidated  financial statements of ACTV, Inc. as of December 31, 1994 and
December  31,  1993 and for the three  years  ended  December  31,  1994 and the
financial  statements of ACTV  Interactive  as of December 31, 1993 and December
31, 1992 and for the periods then ended  included in this  Prospectus  have been
audited  by  Deloitte & Touche  LLP,  independent  auditors,  as stated in their
reports  appearing  herein and are included in reliance  upon the report of such
firm given upon their authority as experts in accounting and auditing.




                                 ADDITIONAL INFORMATION

The Company has filed with the Commission a  Registration  Statement on Form S-1
with respect to the securities offered by this Prospectus. This Prospectus omits
certain information contained in the Registration Statement, as permitted by the
Rules and Regulations of the Commission.  For further information,  reference is
made to the Registration Statement,  which may be obtained from the Commission's
principal  facility at 450 Fifth  Street,  N.W.,  Washington,  D.C.,  20549 upon
payment of the  Commission's  charge for copying.  Statements  contained in this
Prospectus as to the contents of any contract or other document  referred to are
not  complete.  Where  such  contract  or other  document  is an  exhibit to the
Registration  Statement,  each such  statement  is deemed  to be  qualified  and
amplified in all respects by the provision of the exhibit.



                                     75



<PAGE>
<PAGE>



INDEX TO FINANCIAL STATEMENTS



ACTV, Inc. and Subsidiaries - Fiscal Years Ended December 31, 1993 and 1994


<TABLE>
<CAPTION>
<S>                                                                                                 <C>
Independent Auditors' Report.........................................................................F-2
Consolidated Balance Sheets..........................................................................F-3
Consolidated Statements of Operations................................................................F-4
Consolidated Statements of Shareholders' Equity......................................................F-5
Consolidated Statements of Cash Flows................................................................F-6
Notes to Consolidated Financial Statements...........................................................F-7 to F-16
</TABLE>


ACTV  Interactive  (a general  partnership)  - Fiscal Period Ended  December 31,
1992, and Fiscal Year Ended December 31, 1993

<TABLE>
<CAPTION>
<S>                                                                                                 <C>
Independent Auditors' Report.........................................................................F-17
Balance Sheets.......................................................................................F-18
Statements of Operations.............................................................................F-19
Statements of Partners' Capital......................................................................F-20
Statements of Cash Flows.............................................................................F-21
Notes to Financial Statements........................................................................F-22 to F-23
</TABLE>


ACTV, Inc.  and Subsidiaries - Nine Months Ended  September 30,  1994  and  1995
(Unaudited)

<TABLE>
<CAPTION>
<S>                                                                                                 <C>
Consolidated Balance Sheets..........................................................................F-24
Consolidated Statements of Operations................................................................F-25
Consolidated Statements of Shareholders' Equity......................................................F-26
Consolidated Statements of Cash Flows................................................................F-27
Notes to Consolidated Financial Statements...........................................................F-28
</TABLE>


ACTV Interactive (a general partnership) - Fiscal Period From January 1, 1994 to
March 11, 1994 (Unaudited)

<TABLE>
<CAPTION>
<S>                                                                                                 <C>
Balance Sheet........................................................................................F-29
Statements of Operations.............................................................................F-30
Statements of Cash Flows.............................................................................F-31
Notes to Financial Statements........................................................................F-32
</TABLE>



                                       F-1


<PAGE>
<PAGE>



INDEPENDENT AUDITORS' REPORT



To the Board of Directors of ACTV, Inc.:



We have audited the accompanying  consolidated  balance sheets of ACTV, Inc. and
subsidiaries  (the  "Company")  as of December 31, 1994 and 1993 and the related
consolidated  statements of operations,  shareholders' equity and cash flows for
each of the three years in the period ended  December 31, 1994. These  financial
statements    are   the   responsibility   of   the  Company's  management.  Our
responsibility  is  to express an opinion on these financial statements based on
our audits.


We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position  of the  Company  at
December 31, 1994 and 1993 and the results of its  operations and its cash flows
in the three year period ended  December 31, 1994 in conformity  with  generally
accepted accounting  principles.





/s/ Deloitte & Touche LLP


New York, New York
March 15, 1995




                                       F-2


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS



<TABLE>
<CAPTION>
         ASSETS

                                                         December 31,              December 31,
                                                                 1993                      1994
                                                                 ----                      ----
<S>                                                  <C>                      <C>
Current Assets:
     Cash and cash equivalents.................            $3,858,863                $2,479,840
     Accounts receivable.......................               186,684                   198,353
     Education equipment inventory.............                    --                   146,283
     Other.....................................                 7,001                   114,937
                                                      ----------------          ----------------
         Total current assets..................             4,052,548                 2,939,413
                                                      ----------------          ----------------
     Property and equipment-net................                 6,207                     5,712
                                                      ----------------          ----------------
Other Assets:
     Video program inventory...................             1,074,120                   644,472
     Patents and patents pending...............                42,295                   174,181
     Investment in partnership.................               697,916                        --
     Goodwill..................................                    --                 3,920,304
     Other.....................................                47,634                    49,232
                                                      ----------------          ----------------
         Total other assets....................             1,861,965                 4,788,189
                                                      ----------------          ----------------
              Total............................            $5,920,720                $7,733,314
                                                      ================          ================

         LIABILITIES AND
         SHAREHOLDERS' EQUITY

Current Liabilities:
     Accounts payable and accrued expenses.....                $199,191                   $660,268
     Equipment lease payable (related party)                    290,872                         --
     Deferred stock appreciation rights........               1,299,260                    750,192
     Short-term note payable...................                      --                     25,250
                                                      ------------------         ------------------
         Total current liabilities.............               1,789,323                  1,435,710
Long-term liabilities repayable from repayment
     pool (including amounts payable to related
     parties)..................................                 709,794                         --
Convertible note payable (related party).......               1,511,000                         --
Notes payable (related parties)................                      --                  2,325,061
                                                      ------------------         ------------------
         Total liabilities.....................               4,010,117                  3,760,771
Shareholders' equity:
     Preferred stock, $.10 par value, 1,000,000
         shares authorized, none issued........                      --                         --
     Common stock, $.10 par value, 17,000,000
         shares authorized: issued and outstand-
         ing 6,507,799 at December 31, 1993,
         9,019,550 at December 31, 1994........                 650,780                    901,955
     Additional paid-in capital................              20,332,825                 26,608,830
                                                      ------------------         ------------------
         Total.................................              20,983,605                 27,510,785
     Accumulated deficit.......................             (19,073,002)               (23,538,242)
                                                      ------------------         ------------------
         Total shareholders' equity............               1,910,603                  3,972,543
                                                      ------------------         ------------------
              Total............................              $5,920,720                 $7,733,314
                                                      ==================         ==================
</TABLE>

              See Notes to Consolidated  Financial Statements



                                       F-3


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                                                                                        Unaudited
                                                                                                                        Pro-Forma
                                                                                                                        (Note 14)
Year Ended December 31,                                       1992                   1993              1994                  1994
                                                              ----                   ----              ----                  ----
<S>                                                   <C>                 <C>                <C>                <C>
Revenues:

   Sales revenues............................                $186,598         $        --           $928,640          $1,128,472
   License fees from related party...........                 338,275             127,746                 --                  --
   Royalties from related party..............                   7,723              36,856              9,776                  --
                                                      ----------------    ----------------   ----------------    ----------------
      Total revenues.........................                 532,596             164,602            938,416           1,128,472
   Cost of Sales.............................                      --                  --            296,839             364,119
                                                                   --
                                                      ----------------    ----------------   ----------------    ----------------
      Gross profit...........................                 532,596             164,602            641,577             764,353

Expenses:

   Operating expenses........................                 348,147             145,344            890,871             983,971
   Selling and administrative................               1,815,425           1,463,962          4,193,931           4,519,997
   Depreciation and amortization.............                 635,275             534,947            446,092             446,092
   Amortization of goodwill..................                      --                  --            343,467             343,467
   Stock appreciation rights.................                      --           1,299,260           (437,068)           (437,068)
                                                      ----------------    ----------------   ----------------    ----------------
      Total expenses.........................               2,798,847           3,443,513          5,437,293           5,856,459

Interest (income)............................                 (18,955)            (56,480)           (43,877)            (47,409)
Interest expense-- related parties...........                 343,008             428,221            226,671             226,671
                                                      ----------------    ----------------   ----------------    ----------------
   Interest expense (income) - net...........                 324,053             371,741            182,794             179,262

Loss before minority interest in equity
   of investee and extraordinary gain                       2,590,304           3,650,652          4,978,510           5,271,368
Interest in ACTV Interactive.................                (187,781)           (506,303)          (143,500)                  --
                                                      ----------------    ----------------   ----------------    ----------------

Net loss before extraordinary
gain.........................................               2,778,085           4,156,955          5,122,010           5,271,368
Gain on extinguishment of debt and equipment
lease obligations............................                      --                  --            656,770             656,770
                                                      ----------------    ----------------   ----------------    ----------------

Net loss.....................................              $2,778,085          $4,156,955         $4,465,240          $4,614,598
                                                      ================    ================   ================    ================

Loss per common share before
extraordinary gain...........................                    $.59                $.72              $ .65                $.67

Loss per common share after
extraordinary gain...........................                    $.59                $.72              $ .57                $.58

Weighted average number of common shares
outstanding..................................               4,665,686           5,800,134          7,897,278           7,897,278
</TABLE>




                See Notes to Consolidated Financial Statements

                                       F-4


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
From January 1, 1992 to December 31, 1994


<TABLE>
<CAPTION>
                                                         Common Stock                      Additional
                                                                                            Paid-In
                                                     Shares              Amount              Capital             Deficit
                                                     ------              ------              -------             -------
<S>                                              <C>                 <C>             <C>                     <C>
Balances January 1, 1992                               4,043,867           $404,387        $13,508,613        $(12,137,962)
Formation of ACTV Interactive                                ---                ---          1,225,000                  ---
Shares issued to Washington Post
pursuant to Note                                         720,000             72,000            648,000                  ---
Shares issued for services rendered                       64,361              6,436             57,925                  ---
Net Loss                                                     ---                ---                ---          (2,778,085)
                                                  --------------      -------------   ----------------        -------------
Balances December 31, 1992                             4,828,228           $482,823        $15,439,538        $(14,916,047)
Issuance of shares in connection with
exercise of warrant                                    1,507,236            150,723          4,466,996                  ---
Issuance of shares in connection with
exercise of stock options                                172,335             17,234            426,291                  ---
Net loss                                                     ---                ---                ---          (4,156,955)
                                                  --------------      -------------   ----------------        -------------
Balances December 31, 1993                             6,507,799           $650,780        $20,332,825        $(19,073,002)
Issuance of shares in connection with
financing                                                757,100             75,710          2,892,628                  ---
Issuance of shares in connection with
exercise of stock options                                818,317             81,832          1,564,326                  ---
Issuance of shares in connection with
conversion of convertible note                           871,334             87,133          1,508,051                  ---
Issuance of shares for services                           65,000              6,500            311,000
Net loss                                                     ---                ---                ---          (4,465,240)
                                                  --------------      -------------   ----------------        -------------
Balances December 31, 1994                             9,019,550           $901,955         26,608,830        $(23,538,242)
                                                       =========           ========         ==========        =============
</TABLE>



                 See Notes to Consolidated Financial Statements.





                                       F-5


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS



<TABLE>
<CAPTION>
Year Ended December 31,                                   1992                  1993              1994
                                                          ----                  ----              ----
<S>                                             <C>                   <C>                   <C>
Cash flows from operating activities:
     Net loss..................................         $2,778,085            $4,156,955            $4,465,240
                                                  -----------------    ------------------    ------------------
Adjustments to reconcile net loss to net 
cash used in operations:
     Depreciation and amortization.............            635,275               534,947               789,558
     Stock appreciation rights.................                 --             1,299,260              (549,068)
     Gain on extinguishment of debt and
      equipment lease obligations..............                 --                    --              (656,770)
     Stock issued in lieu of cash
     compensation..............................             64,361                    --               250,000
     Reclassification of equipment.............                 --                    --                 1,151
Changes in assets and liabilities:
     Loss from interest in ACTV Interactive                187,781               506,303               143,500
     Accounts receivable.......................             27,309              (102,945)              (48,917)
     Other assets..............................             20,832                (3,551)               31,765
     Accounts payable and accrued expenses.......          (35,890)              142,668               404,733
     Education equipment inventory.............                 --                    --               (13,183)
     Other liabilities.........................             (2,000)                    --                    --
     Interest payable..........................            342,998               428,000               226,619
                                                  -----------------    ------------------    ------------------
         Net cash used in operating
         activities............................         (1,537,419)           (1,352,273)           (3,885,852)
                                                  -----------------    ------------------    ------------------

Cash flows from financing activities:
     Contribution to partnership...............           (167,000)                   --                    --
     Proceeds from exercise of warrants
     and options...............................                 --             5,061,244             1,646,159
     Proceeds from equity financing............          1,500,000                    --             2,968,338
     Equipment lease repayment.................                 --                    --               (65,000)
     Repayment pool principal repayment........                 --                    --               (71,020)
                                                  -----------------    ------------------    ------------------
Net cash provided by financing activities                1,333,000             5,061,244             4,478,477
Cash flows from investing activities:
     Cash acquired in acquisition of
      remaining interest in affiliate                          --                     --               672,160
     Cash paid for interest in affiliate                       --                     --            (2,500,000)
     Investment in patents pending.............                --                     --              (142,122)
     Investment in property and equipment                  (16,050)               (5,828)               (1,686)
                                                  -----------------    ------------------    ------------------
Net cash used in investing activities                      (16,050)               (5,828)           (1,971,648)
                                                  -----------------    ------------------    ------------------
Net (decrease) increase in cash and cash
equivalents....................................           (220,469)            3,703,143            (1,379,023)
     Cash and cash equivalents,
     beginning of period.......................            376,189               155,720             3,858,863
                                                  -----------------    ------------------    ------------------
     Cash and cash equivalents,
     end of period.............................            155,720             3,858,863             2,479,840
                                                  =================    ==================    ==================
</TABLE>


                See Notes to Consolidated Financial Statements.
          Supplemental disclosure of cash flow information:  See Note 15


                                       F-6


<PAGE>
<PAGE>




ACTV, INC. and SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1992, 1993 AND 1994

1.  ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

Organization  ACTV, Inc.,  incorporated  July 8, 1983, and its subsidiaries (the
'Company'  or  'ACTV'),  were  organized  to develop  and  market a  proprietary
interactive television  programming  technology (the 'Programming  Technology'),
that permits a viewer to experience instantly responsive  television.  Since its
inception,  the Company has been engaged in the  development of the  Programming
Technology,   as  well  as  the  production  of  interactive   programs   ('ACTV
Programming')  and the marketing and sales of the various  products and services
incorporating the Programming Technology.

In  March  1988,   the   Company   formed  ACTV   Entertainment,   Inc.   ('ACTV
Entertainment'), formerly ACTV Domestic Corporation, and granted it a license to
develop, promote, distribute and market interactive television incorporating the
Programming Technology in the United States cable, DBS, and broadcast television
markets.  On June 8,  1993,  the  Company  became the sole  shareholder  in ACTV
Entertainment  under the terms of an agreement  with a  subsidiary  of Le Groupe
Videotron,  Ltee.  ('LGV').  The  agreement  also  provides  LGV with a 20-year,
non-exclusive,  royalty-free  license to produce ACTV  Programming for a limited
number of  potential  Videoway  subscribers  in the  United  States,  Canada and
certain European countries. The license is limited to the condition that neither
LGV nor its sublicensees  receive any royalty or other fees with respect to ACTV
Programming,  except for promotion and direct  production  expenses paid by LGV.
Any royalties  from third party  programmers  will be paid  exclusively  to ACTV
Entertainment.  The financial  statements  consolidate the financial  results of
ACTV  Entertainment  with those of the Company.  ACTV Entertainment is currently
dependent on advances and/or loans from the Company.

On July 14, 1992, the Company entered into an agreement with a subsidiary of The
Washington  Post  Company  (the  'Post  Company')  to form ACTV  Interactive,  a
partnership  organized  for the  purpose  of  marketing  products  and  services
incorporating the Company's Programming Technology to the education marketplace.
The Company contributed its applicable Programming Technology and the subsidiary
of the Post Company  contributed  $2,500,000 in cash. As a result  thereof,  the
Company  recognized an increase of $1,225,000 in its additional  paid-in capital
representing its pro rata share in the equity of the joint venture.  The Company
owned,  during 1993, through its wholly owned subsidiary ACTV Interactive,  Inc.
('Interactive'),   formerly  ACTV  Education,  Inc.,  a  49%  interest  in  ACTV
Interactive,  and  accounted  for its  investment  under  the  equity  method of
accounting.  Furthermore,  under the terms of a worldwide  license,  the Company
received  a 5%  royalty  on  sales  made by  ACTV  Interactive.  Interactive  is
currently dependent on advances and/or loans from the Company.

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV  Interactive for $2.5 million in cash and a $2 million 8% note due December
31, 1996. (See Note 12.)

Principles of  Consolidation  The Company's  consolidated  financial  statements
include the balances of its two wholly-owned  subsidiaries,  ACTV  Entertainment
and  Interactive.  In  consolidation,  all  intercompany  account  balances  are
eliminated.


                                       F-7


<PAGE>
<PAGE>





Property  and  Equipment  - Property  and  equipment  are  recorded  at cost and
depreciated  on the  straight-line  method  over their  estimated  useful  lives
(generally  five years).  Depreciation  expense for the years ended December 31,
1992, 1993 and 1994 aggregated $135,353, $61,662, and $6,207 respectively.

Video  Program  Inventory - Video  program  inventory of the  Company,  which is
stated  at  the  lower of cost or net realizable value,  consists of capitalized
production costs related to programs  completed.  All  video  program  inventory
for items not currently in use has been fully amortized as of December 31, 1994.
The Company is amortizing  those programs that are still in use over a period of
five  years, which  approximates  their  estimated  useful life. The balances at
December  31,  1993,  and  1994,  are  net   of   accumulated   amortization  of
$1,626,495 and  $2,056,143,  respectively.  No  entertainment  programs  were in
production at either December 31, 1993, or 1994.


Education   Equipment  -  Education   equipment  consists  of  ACTV  System  500
interactive  terminals,  ACTV  videocassette  recorders, television monitors and
computer printers that the Company holds in inventory. This inventory is carried
on the Company's books at the lower of cost or market.

Patents and  Patents  Pending - The cost of  patents,  which for patents  issued
represents  the  consideration  paid for the  assignment of patent rights to the
Company by an employee and for patents  pending  represents  legal costs related
directly to such patents  pending,  is being amortized on a straight-line  basis
over the  estimated  economic  lives of the  respective  patents  (averaging  10
years),  which is less than the statutory  life of each patent.  The balances at
December 31, 1993, and 1994, are net of accumulated  amortization of $75,086 and
$85,969,  respectively.  The patents and patents  pending have been  assigned as
collateral  for  obligations  to the Post  Company  under the  March  11,  1994,
agreement.

Cash  Equivalents - The Company  considers  all highly  liquid debt  instruments
purchased  with  an  original  maturity  of  three  months  or  less  to be cash
equivalents.

Revenue  Recognition - Sales are primarily  recorded as products are shipped and
services are rendered, using the completed contract method of accounting.

Research and  Development  - Research and  development  costs,  which  represent
primarily refinements to the Programming Technology, was de minimus for the year
ended December 31, 1992,  totaled  $171,802 for the year ended December 31, 1993
and $465,740 for the year ended December 31, 1994.

Loss per Common  Share - Loss per common  share  equals net loss  divided by the
weighted average number of shares of Common Stock outstanding during the period.

Reclassifications - Certain reclassifications have been made in the December 31,
1992,  and 1993,  financial  statements  to conform to the  December  31,  1994,
presentation.

Intangibles - The excess of the purchase price  over  the fair value  of  assets
acquired  (goodwill),  which  arose in 1994 upon the Company's purchase from the
Post  Company  of  its  51%  interest  in  ACTV  Interactive (Note 12), is being
amortized  on  a  straight-line  basis over a period of 10 years. On a quarterly
basis,  the  Company  evaluates  the  realizability  of  goodwill based upon the
expected undiscounted cash flows of the acquired business.  Impairments, if any,
will be  recognized through  a charge to  operations in  the period in which the
impairment is deemed to exist.  Based on such analysis,  the  Company  does  not
believe that goodwill has been impaired.


                                       F-8


<PAGE>
<PAGE>




2.  PROPERTY AND EQUIPMENT - NET

Property and  equipment - net at December 31, 1993,  and 1994,  consisted of the
following (at cost):
<TABLE>
<CAPTION>

                                                     1993                       1994
                                                     ----                       ----

<S>                                             <C>                    <C>
Machinery and equipment                             $815,436                  $815,949
Office furniture and fixtures                        184,318                   189,515
Vehicles                                              19,105                         0
                                                 -----------            --------------
                                                   1,018,859                 1,005,464

Less accumulated depreciation
                                                   1,012,652                   999,752
                                                   ---------                ----------
Total                                                 $6,207                    $5,712
                                                 ===========               ===========
</TABLE>




3.  RESTRUCTURING AND REFINANCING

On June 11, 1985,  the Company  entered  into a  Refinancing  and  Restructuring
Agreement  (the  'Plan')  providing  for the  termination  of  prior  agreements
relating to the  formation  of ACTV,  Inc. The Plan also stated that any amounts
owing by the Company to related  parties and other  creditors at the date of the
agreement  were the  responsibility  of the  Company.  Such  amounts  were to be
repayable solely from the 'Repayment Pool', which was defined as ten percent ,of
'available  cash flow' in excess of  $1,000,000  generated by the Company in any
given  calendar  year.  Available  cash flow was  defined as the excess of gross
revenues (excluding financing proceeds) over certain cash expenditures.

At December 31, 1993 total obligations  repayable solely from the Repayment Pool
aggregated $709,794.

During 1994, the Company, in separate transactions concluded with all holders of
Repayment Pool obligations,  settled all outstanding  liabilities related to the
Repayment  Pool.  Average  consideration  paid by the Company in such settlement
transactions  was  approximately  17% of face value. For the year ended December
31, 1994, the Company  recoginzed an  extraordinary  gain of $620,898 related to
the Repayment Pool settlement transactions.

4.  RELATED PARTY TRANSACTIONS

Equipment  Lease  Payable - On January 12,  1984,  the Company  entered  into an
equipment  lease  agreement  with a  related  party.  Under  the  terms  of this
operating lease, the Company was required to make base rental payments of $8,814
per month for five years. In April of 1986,  rental payments were  discontinued.
All unpaid  rentals from April 1986 through  December 31, 1988,  were accrued as
current liabilities in the financial  statements for the year ended December 31,
1993,  due to the fact that the  rental  payments  may have been paid by a third
party, a former officer of the Company,  who instituted  litigation  against the
Company to seek reimbursement.

During 1994,  the Company  settled this dispute by paying $65,000 in cash and by
issuing a promissory note in the amount of $190,000 to the complainant.  For the
year ended December 31, 1994, the Company  recognized an  extraordinary  gain of
$35,872 related to this settlement.



                                       F-9


<PAGE>
<PAGE>




Other - Interest  expense on amounts due to related  parties for the years ended
December  31,  1992,  1993  and  1994  aggregated  $19,998,   $20,000,  and  $0,
respectively.

5.  FINANCING ACTIVITIES

During the fourth quarter of 1994, the Company raised  approximately  $2,970,000
from a series of private sales of shares of the Company's  common stock totaling
757,100 shares.

In March  1992,  the Company  issued to the Post  Company  $1,500,000  aggregate
principal   amount  of  units   represented  by  an  8%  convertible  note  (the
'Convertible  Note')  and  720,000  shares of the  Company's  common  stock (the
'Common Stock').  Also in March 1992, the Post Company  acquired  pursuant to an
option  agreement  (the 'Option  Agreement') an option to purchase up to 750,000
shares of Common Stock at either $2.00 or $2.50 per share, depending on the date
of exercise. Both the conversion of the Convertible Note and the exercise of the
option were  dependent upon the occurrence of certain  events.  The  Convertible
Note required that 25% of the outstanding  balance be retired by March 17, 1994,
and  the  remaining   outstanding   balance  be  retired  in  three  semi-annual
installments.  The Company  recorded the fair market value of the common  shares
issued  ($720,000) as original  issue  discount,  and had been  amortizing  this
amount  over the life of the  Notes.  The  Convertible  Note  was  secured  by a
security interest as described in Note 12.

In  connection  with the Option  Agreement,  the Post Company also  received the
right to  purchase  from  the  Company  at a fair  market  exercise  price to be
determined  an amount of shares of Common  Stock  necessary to increase the Post
Company's  percentage  ownership of the total then outstanding  shares of Common
Stock to 51%.  Such right is  exercisable  through  March 17,  1997,  subject to
extension  in certain  circumstances.  Until March 17,  1995,  the Post  Company
agreed  not to  acquire  more  than 40% of the  Company  unless  certain  events
occurred, such as a tender offer, a proxy contest, or the acquisition by a third
party of in  excess  of 15% of the  Company's  common  stock,  as set forth in a
standstill agreement between the Company and the Post Company.

In March 1994, the Post Company  exercised its option to purchase 750,000 shares
at $2.00 per share, and converted the Convertible Note's principal, plus accrued
interest of $241,000, into 871,334 shares of the Common Stock. (See Note 13.)

In May 1993, the Company completed the redemption of its outstanding  Redeemable
Warrants.  The Company  received  approximately  $4.5  million  from the warrant
exercise to purchase approximately 1.5 million shares of Common Stock.

The  Company's  continued  marketing of all its products and services on planned
levels and timetables is dependent  upon the Company's  obtaining the additional
capital  necessary to support the Company's  future  operations at these levels.
Management is continuing its efforts to obtain such additional financing and has
retained  the  services of an  investment  banking  firm toward this end. If the
Company is not successful in obtaining  such  additional  financing,  management
believes that the Company can fund its  operations for the next twelve months by
reducing certain planned expenditures in certain of the markets it is attempting
to develop. If management's assumptions regarding future events prove incorrect,
the  Company  may be unable  to fund its  operations,  even at a reduced  level,
through the next twelve month period.



                                       F-10


<PAGE>
<PAGE>




6.  SHAREHOLDERS' EQUITY

Common  Stock  At  December  31,  1994,  the  Company  was  authorized  to issue
17,000,000   shares  of  Common  Stock,  of  which  9,019,550  were  issued  and
outstanding.  During 1992,  the Company  issued 64,361 shares of Common Stock to
three  employees in lieu of  scheduled  compensation  and to a consultant  and a
director in lieu of  established  fees. The fair market value of these shares at
the date of issuance was recorded as an expense in the financial statements.

At  December  31,  1994,  the Company had  reserved  shares of Common  Stock for
issuance as follows:

<TABLE>

<S>                                                        <C>
1989 Qualified Stock Option Plan                                         83,000
1989 Non-Qualified Stock Option Plan                                     69,500
Underwriter's Warrant exercise                                          100,000
Options granted outside of formal plans                               1,401,604
                                                            --------------------

  Total                                                               1,654,104
                                                            ====================
</TABLE>

Preferred Stock  At December  31,  1994,  the Company  was  authorized  to issue
1,000,000 shares of Preferred  Stock,  par value $0.10 per share,  designated as
Series A Convertible  Preferred Stock (666,667  shares) and Series B Convertible
Preferred  Stock (333,333  shares).  No shares of Preferred Stock are issued and
outstanding.



Underwriter Warrants  In April 1993,  the  Company  and the  underwriter  of the
Company's  initial public offering of May 1990 (the  'Underwriter')  executed an
agreement  pursuant to which the Underwriter will provide financial advisory and
investment banking services to the Company for two years, and the Company issued
to the Underwriter  warrants to purchase 100,000 shares of Common Stock at $5.50
per share,  exercisable  at any time through  December 31, 1995.  On the date of
issuance of these warrants,  the market price of the Company's common shares was
greater than the warrant exercise price.




                                       F-11


<PAGE>
<PAGE>




7.  STOCK OPTIONS

During 1989, the Board of Directors  approved an Employee Incentive Stock Option
Plan (the 'Employee Plan'). The Employee Plan provides for the granting of up to
100,000  options to purchase  Common Stock to key  employees.  The Employee Plan
stipulates  that the option price be not less than fair market value on the date
of grant.  Options  granted will have an expiration date not to exceed ten years
from the date of grant.  At December 31, 1994,  100,000 options had been granted
under this plan, of which 17,000 had been exercised.

In addition,  in August 1989,  the Board of Directors  approved a  Non-Qualified
Stock Option Plan (the 'Non-Qualified Plan'), to be administered by the Board or
a committee  appointed by the Board.  The  Non-Qualified  Plan  provides for the
granting  of up to  100,000  options  to  purchase  shares  of  Common  Stock to
employees,  officers,  directors,  consultants and independent contractors.  The
Non-Qualified Plan stipulates that the option price be not less than fair market
value at the date of grant,  or such  other  price as the  Board may  determine.
Options  granted  under  this  Plan  shall  expire on a date  determined  by the
committee  but in no event  later than three  months  after the  termination  of
employment or retainer.  At December 31, 1994,  100,000 options had been granted
under this plan, of which 30,500 had been exercised.

At December 31, 1994, the Company had options  outstanding that were issued to a
Director, certain employees and consultants for the purchase 1,401,604 shares of
Common Stock . The prices of these  options range from $2.50 to $8.19 per share;
they have  expiration  dates in the years 1993 through 2002. The options granted
are not part of the Employee  Incentive  Stock Option Plan or the  Non-Qualified
Stock Option Plan discussed above.

A summary of stock option transactions is as follows:




<TABLE>
<CAPTION>
                                                        December 31,              December 31,
                                                                1993                      1994
                                                                ----                      ----
<S>                                              <C>                     <C>
Options  outstanding, beginning
of period                                                    884,554                 1,442,934
Options granted to employee
pursuant to 1989 Agreement                                   152,948                         0
Warrants granted to joint venture
partner                                                      172,000                         0
Warrants granted to underwriter                              100,000                         0
Options granted outside of formal
plans                                                        251,000                   376,500
Options granted under 1989 Plans                              83,000                         0
Options exercised                                           (172,793)                  (68,316)
Options canceled                                             (27,775)                  (97,014)
                                                  -------------------      --------------------
Options outstanding, end of period                         1,442,934                 1,654,104
                                                  ===================      ====================

Options exercisable, end of period                         1,139,434                 1,064,254
Price range of outstanding options,                          $.82 to                  $2.50 to
  end of period                                               $16.38                     $8.19
</TABLE>



                                       F-12


<PAGE>
<PAGE>




8.  STOCK APPRECIATION RIGHTS PLAN

The Company's 1992 Stock  Appreciation  Rights Plan ('SAR Plan') was approved by
the Company's  stockholders in December 1992. Subject to adjustment as set forth
in the SAR Plan, the aggregate number of Stock Appreciation Rights ('SARs') that
may be granted shall not exceed  900,000.  The SAR Plan is  administered  by the
Stock Appreciation Rights Committee (the 'SAR Committee').

SARs may not be exercised  until the  expiration  of six months from the date of
grant, but in no event were exercisable earlier than May 1, 1994. If a holder of
a SAR ceases to be an employee,  director or consultant of the Company or one of
its subsidiaries or an affiliate,  other than by reason of the holder's death or
disability,  any SARs that  have not  vested  shall  become  void.  SARs are not
transferable except by will or under the laws of descent and distribution.

Upon  exercise of a SAR,  the holder will receive for each share for which a SAR
is exercised,  as determined by the SAR Committee in its discretion,  (a) shares
of the Company's Common Stock, (b) cash, or (c) cash and shares of the Company's
Common  Stock,  equal to the  difference  between (i) the fair market  value per
share of the Common  Stock on the date of exercise of the SAR and (ii) the value
of a SAR,  which amount shall be no less than the fair market value per share of
Common Stock on the date of grant of the SAR.

Under the Company's  SAR Plan, as of December 31, 1994,  the Company has granted
260,000 SARs to William Samuels, 160,000 SARs to Dr. Michael Freeman, 110,000 to
David Reese,  100,000 to Bruce Crowley,  26,000 to Gregory Harper, and 70,000 to
James Crook.  The initial  price of all the SARs granted to Dr.  Freeman and Mr.
Crook, 160,000 of the SARs granted to Mr. Samuels, 80,000 of the SARs granted to
Mr. Reese,  and 12,000 of the SARs granted to Mr. Harper was $1.50 per share, an
amount  equal to the fair market value of a share of Common Stock on the date of
grant in 1992.  All of the SARs  granted  to Mr.  Crowley,  100,000  of the SARs
granted to Mr. Samuels and 30,000 of the SARs granted to Mr. Reese and 12,000 of
the SARs  granted to Mr.  Harper are at the price of $5.50 per share,  an amount
equal to the fair  market  value of a share of  Common  Stock on the  respective
dates of grant.  The SARs expire  between 1998 and 2004.  One-fifth of the total
SARs granted to each recipient vest at the end of each 12-month period following
the date of grant.



9.  INCOME TAXES

The  Company adopted Statement of Financial Accounting Standards (SFAS) No. 109,
'Accounting  for  Income  Taxes',  effective  January  1,  1993.  There  was  no
cumulative   effect  of  adopting  SFAS  No.  109  on  the  Company's  financial
statements.  The  Company  previously  reported  taxes under the guidance of APB
Opinion No. 11, 'Accounting for Income Taxes.'

Deferred  income taxes  reflect the net tax effects at an effective  tax rate of
35.33% of (a) temporary  differences  between the carrying amounts of assets and
liabilities for financial reporting purposes and the amounts used for income tax
purposes,  and (b) operating loss and tax credit carryforwards.  The tax effects
of  significant  items  comprising  the  Company's  net deferred tax asset as of
December 31, 1994, and December 31, 1993, are as follows:



                                       F-13


<PAGE>
<PAGE>



<TABLE>
<CAPTION>
                                                                              1994               1993
                                                                              ----               ----
<S>                                                                     <C>                  <C>
         Deferred tax assets:
                Operating loss carryforwards                              $8,225,157          $6,417,000
                Differences between book and tax basis of property           246,539             552,000
                                                                          -----------         -----------
                                                                           8,471,696           6,969,000
         Deferred tax liabilities:
                Differences between book and tax basis of property          (170,010)           (155,000)
                                                                          -----------         -----------
                                                                           8,301,686           6,814,000

         Valuation Allowance                                              (8,301,686)         (6,814,000)
                                                                          -----------         -----------
         Net deferred tax asset                                           $        0          $        0
                                                                          ===========         ===========
</TABLE>


The increase in the valuation  allowance  for the year ended  December 31, 1993,
was  approximately  $1,490,000.  There was no  provision  or benefit for Federal
income taxes as a result of the net operating loss in the current year.

At December 31, 1994, the Company has federal net operating  loss  carryovers of
approximately   $23,000,000.   These   carryovers  may  be  subject  to  certain
limitations and will expire between the years 1998 and 2008.

10. COMMITMENTS

At  December  31,  1994,   future  aggregate  minimum  lease  commitments  under
non-cancelable   operating   leases,   which  expire  in  1995  and  1999,  were
approximately  $258,000.  The leases contain customary escalation clauses, based
principally on real estate taxes.  Rent expense  related to these leases for the
years ended December 31, 1992, 1993 and 1994 aggregated  $172,260,  $97,584, and
$169,457  respectively.  The Company has employment  agreements with certain key
employees.  These agreements  extend for a period of a maximum of five years and
contain  non-competition  provisions which extend two years after termination of
employment  with the Company.  At December 31, 1994, the Company is committed to
expend a total of $1,871,250 under these agreements.

11. CONCENTRATION OF CREDIT RISK

Financial instruments which potentially subject the Company to concentrations of
credit risk consist  principally of temporary cash  investments and receivables.
The  Company  attempts  to  mitigate  cash  investment  risks  by  placing  such
investments in insured depository accounts and with financial  institutions that
have  high  credit  ratings.  Concentrations  of  risk  with  respect  to  trade
receivables exist because of the relatively few companies or other organizations
(primarily  educational or government  bodies) with which the Company  currently
does business.  The Company attempts to limit these risks by closely  monitoring
the credit of those to whom it is  contemplating  providing  its  products,  and
continuing such credit  monitoring  activities and other  collection  activities
throughout  the  payment  period.  In certain  instances,  the  Company  further
minimizes  concentrations  of credit risks by requiring partial advance payments
for the products provided.



                                       F-14


<PAGE>
<PAGE>




12. PURCHASE OF REMAINING INTEREST IN SUBSIDIARY

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing  and a $2  million  note due  December  31,  1996,  (the 'New
Note').  The New Note  accrues  interest  at 8%, and must be  pre-paid  from net
proceeds  in excess of an  aggregate  $5 million  received by the Company in the
event it completes  future debt or equity  financing.  The  principal of the New
Note is secured by certain collateral pursuant to a security agreement,  through
which the Post Company acquired (a) a security  interest in and lien,  second in
priority,  with respect to the  collateral as to which the Company has granted a
first priority security interest pursuant to the Termination Agreement and (b) a
security  interest in and lien, first in priority,  with respect to any existing
United States patents and pending applications.

13. CONVERSION OF OPTIONS AND CONVERTIBLE NOTE

On March 15, 1994, the unpaid  principal and accrued and unpaid  interest on the
$1,500,000  Convertible  Note were converted into 871,334 shares of Common Stock
of the Company at $2.00 per share.

On March  15,  1994,  the Post  Company  exercised  its  option to  purchase  an
additional  750,000  shares of the  Company's  Common  Stock at $2.00 per share,
receiving 750,000 shares at $2.00 per share.

14. UNAUDITED PRO FORMA STATEMENTS OF OPERATIONS FOR THE YEARS
    ENDED DECEMBER 31, 1993, AND DECEMBER 31, 1994

The unaudited pro forma consolidated  statement of operations for the year ended
December 31, 1994,  has been  prepared to reflect the  financial  effects of the
event  described  in Note 12, as if it had  occurred  on January  1, 1994.  This
statement consolidates the results of the Company and ACTV Interactive,  for the
year ended  December  31, 1994,  with the  following  adjustments:  inclusion of
revenues and  expenses of ACTV  Interactive  from January 1, 1994,  to March 11,
1994;  elimination of intercompany sales and royalty expense; and elimination of
the Company's loss for its interest in ACTV Interactive  under the equity method
of accounting.

The Company's pro forma  statement of operations for the year ended December 31,
1993, prepared as indicated above but assuming that the events described in Note
12 and Note 13 occurred January 1, 1993, is as follows:

<TABLE>
<CAPTION>

<S>                                                                         <C>
                  Revenues                                                      $970,498
                  Cost of sales                                                  237,683
                  Operating expenses                                             639,781
                  General and administrative expenses                          2,603,736
                  Depreciation and amortization                                  893,692
                  Stock appreciation rights                                    1,299,260
                  Net interest expense                                            91,014
                                                                                  ------

                  Net loss                                                    $4,794,668
                                                                              ==========
                  Net loss per share                                                $.65
                                                                              ==========
</TABLE>




                                       F-15


<PAGE>
<PAGE>




15. SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

The consolidated  balance sheet at December 31, 1994, reflects non-cash activity
during the year ended December 31, 1994, that relates to the Company's  purchase
on  March  11,  1994 of the  Washington  Post  Company's  51%  interest  in ACTV
Interactive:  issuance of note payable of $2,000,000, and the acquisition of net
assets  other  than cash of  $118,485.  This net asset  amount is  comprised  of
current  assets of $238,560,  fixed assets of $5,176,  inventory of $133,101 and
current   liabilities  of  $258,352.   In  addition,   in  a  separate  non-cash
transaction, the Post Company's convertible note payable was converted to common
stock  and  additional  paid in  capital  (net of  original  issue  discount  of
$147,484) of $1,595,183.  The  consolidated  balance sheet at December 31, 1994,
also reflects  non-cash  activity  during the year ended December 31, 1994, that
relates:  (i) to the extinguishment of the Company's  equipment lease obligation
to a  related  party:  issuance  of  note  payable  of  $190,000;  (ii)  to  the
extinguishment  of  a  portion  of  the  Company's   contingent  Repayment  Pool
obligation:  issuance of note  payable of $25,000;  and (iii) to the issuance of
common stock in exchange  for services to be rendered:  increase in common stock
and  additional  paid in capital of $67,500 and  increase in prepaid  expense of
$67,500.

The Company  made no cash  payments of interest or income taxes during the years
ended December 31, 1993 and 1994.




                                       F-16


<PAGE>
<PAGE>







INDEPENDENT AUDITORS' REPORT



To the Board of Directors of ACTV Interactive:


We have  audited  the  accompanying  balance  sheets  of ACTV  Interactive  (the
"Partnership")  as of December 31, 1993 and 1992 and the related  statements  of
operations,  partners'  capital and cash flows for the year ended  December  31,
1993 and the period from July 14, 1992 (date of formation)  through December 31,
1992. These financial  statements are the  responsibility  of the  Partnership's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects,  the financial  position of ACTV  Interactive at December 31, 1993 and
1992 and the  results  of its  operations  and its cash flows for the year ended
December  31,  1993 and the period  July 14,  1992 (date of  formation)  through
December 31, 1992 in conformity with generally accepted accounting principles.





/s/ Deloitte & Touche, LLP

New York, New York
March 15, 1994

                                       F-17




<PAGE>
<PAGE>



ACTV INTERACTIVE
BALANCE SHEETS


<TABLE>
<CAPTION>
                                                                              December 31,            December 31,
                                                                                      1992                    1993
                                                                                      ----                    ----
<S>                                                                    <C>                    <C>
         ASSETS
Current Assets:
     Cash and cash equivalents.........................                         $2,041,987                $969,973
     Accounts receivable...............................                            104,169                 188,174
     Inventory.........................................                             15,883                 148,068
     Other.............................................                                895                  82,720
                                                                        ------------------    --------------------
         Total current assets..........................                          2,162,934               1,388,935
                                                                        ------------------    --------------------
                  Total................................                         $2,162,934              $1,388,935
                                                                        ==================    ====================

         LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
     Accounts payable and accrued expenses (including
     $10,343 payable to related party at December 31,
     1992 and $178,728 payable to related party at
     December 31, 1993)................................                            $38,517                $297,476
     Royalty payable -- related party..................                              7,645                   7,955
                                                                        ------------------     -------------------
         Total current liabilities.....................                             46,162                 305,431
                                                                        ------------------     -------------------
Commitments and Contingencies..........................                                 --                      --
Partners' Capital......................................                          2,116,772               1,083,504
                                                                        ------------------     -------------------
                  Total................................                         $2,162,934              $1,388,935
                                                                        ==================     ===================
</TABLE>



                            See Notes to Financial Statements.





                                         F-18


<PAGE>
<PAGE>



ACTV INTERACTIVE
STATEMENTS OF OPERATIONS FOR THE PERIOD FROM JULY 14, 1992
(DATE OF FORMATION) TO DECEMBER 31, 1992 AND THE YEAR ENDED
DECEMBER 31, 1993





<TABLE>
<CAPTION>
                                                                     Period Ended             Year Ended
December 31,                                                         December 31,
                                                                             1992                   1993
                                                                             ----                   ----
<S>                                                           <C>                   <C>
Revenues..................................................               $348,473                 $839,165
Cost of Goods Sold........................................                172,394                  238,020
                                                               ------------------       ------------------
Gross Profit..............................................                176,079                  601,145
Expenses:
       General and administrative, including royalty
       expense to related party of $33,269 in 1993 .......
and $11,309 in 1992.......................................                581,960                1,667,142
                                                               ------------------       ------------------
     Loss from operations.................................                405,881                1,065,997
Interest income...........................................                 22,653                   32,727
                                                               ------------------       ------------------
Net Loss..................................................                383,228                1,033,270
                                                               ==================       ==================

</TABLE>



                            See Notes to Financial Statements.






                                         F-19


<PAGE>
<PAGE>



ACTV INTERACTIVE
STATEMENT OF PARTNERS' CAPITAL
FROM JULY 14, 1992 (DATE OF FORMATION) TO DECEMBER 31, 1993



<TABLE>
<CAPTION>
                                                        Partners'
                                                   Contributions/                Accumulated               Partners'
                                                    Distributions                    Deficit                 Capital
                                                  ---------------                    -------                 -------
<S>                                       <C>                         <C>                       <C>
Initial Capital Contribution by Post
Company (July 14, 1992)                                $2,500,000               $       --                $2,500,000
Net Loss                                                                           383,228
                                             --------------------     --------------------     ---------------------
Balances December 31, 1992                             $2,500,000                 $383,228                $2,116,772
Net Loss                                                                         1,033,270
                                             --------------------     --------------------     ---------------------
Balance December 31, 1993                              $2,500,000               $1,416,498                $1,083,502
                                             ====================     ====================     =====================
</TABLE>





                            See Notes to Financial Statements.







                                         F-20


<PAGE>
<PAGE>



ACTV INTERACTIVE
STATEMENTS OF CASH FLOWS FOR THE PERIOD FROM JULY 14, 1992
(DATE OF FORMATION) TO DECEMBER 31, 1992 AND THE YEAR ENDED
DECEMBER 31, 1993



<TABLE>
<CAPTION>

                                                                             Period Ended                Year Ended
                                                                             December 31,              December 31,
                                                                                     1992                      1993
                                                                                     ----                      ----

<S>                                                                                 <C>                    <C>
Cash flows from operating activities:
     Net loss.................................................                   $383,228                $1,033,270
                                                                      -------------------      --------------------
Changes in assets and liabilities:
     Accounts receivable......................................                   (104,169)                  (84,005)
     Inventory................................................                    (15,883)                 (132,185)
     Other assets.............................................                       (895)                  (81,825)
     Accounts payable and accrued
         expenses.............................................                     46,162                   259,271
                                                                      -------------------      --------------------

     Net cash (used) in operating
         activities...........................................                   (458,013)               (1,072,014)

Cash flows from financing activities:
     Proceeds from formation of partnership...................                  2,500,000                       --
                                                                      -------------------       -------------------
     Net cash provided by financing activities................                  2,500,000                       --
                                                                      -------------------       -------------------

Net increase (decrease) in cash and cash equivalents..........                  2,041,987                (1,072,014)

Cash and cash equivalents beginning of period.................                         --                 2,041,987
                                                                      -------------------       -------------------

Cash and cash equivalents end of period.......................                  2,041,987                   969,973
                                                                      ===================       ===================

</TABLE>



                             See Notes to Financial Statements.







                                         F-21


<PAGE>
<PAGE>



ACTV INTERACTIVE

Notes To Financial Statements For The Periods Ended December 31, 1992 and
December 31, 1993

1.    ORGANIZATION

      On July 14, 1992, a subsidiary  of the Company  entered into a partnership
      agreement  (the   "Partnership   Agreement")  with  a  subsidiary  of  The
      Washington  Post  Company (the "Post  Company")  to form ACTV  Interactive
      ("Interactive"), a partnership organized pursuant to the provisions of the
      partnership  law of the State of  Delaware  for the  purpose of  marketing
      products and services  incorporating  the  Programming  Technology  to the
      education  marketplace.  Upon the  formation of  Interactive,  the Company
      contributed  its Programming  Technology and the Post Company  contributed
      $2,500,000.  The Post Company at December 31, 1993 owned a 51% interest in
      Interactive and the Company owned a 49% interest. Furthermore, the Company
      received  a  5%  royalty  on  certain  sales  made  by  Interactive.   The
      Programming  Technology  contributed by the Company to the  partnership is
      recorded at the  Company's  historical  cost,  which is zero,  because the
      Company  expensed  the  research  and  development  costs  related  to the
      Programming Technology.

2.    SIGNIFICANT ACCOUNTING POLICIES

      Partnership  Income/Loss  Allocation- Since its formation  Interactive has
      not  generated  revenues   sufficient  to  fund  its  operations  and  has
      experienced  operating  losses.  Profits and losses have been allocated to
      the  partners  based  upon  the  allocation  percentages  outlined  in the
      Partnership Agreement.

      Revenue  Recognition- Sales are primarily recorded as products are shipped
      and  services  are  rendered,  using  the  completed  contract  method  of
      accounting.

      Cash Equivalents- Interactive considers all highly liquid debt instruments
      purchased with a maturity of three months or less to be cash equivalents.

      Operating  Losses-  Since  inception,  Interactive's  revenues  have  been
      insufficient to fund operations.  Management believes,  however,  that its
      current funds will be sufficient to fund ongoing  operations  for the next
      twelve months.

      Inventory- Inventory,  which consists principally of interactive terminals
      with ACTV  Programming  functionality  and VCRs that are  modified for use
      with the terminals, is valued at the lower of cost or market.

3.    ALLOCATED EXPENSES

      Certain  expenses  reported by Interactive are expenses that were incurred
      by the Company and allocated to Interactive. These allocations,  depending
      on the  expense,  are based  either on actual  usage by each entity of the
      good or service consumed, or on pre-set formulas,  which are reviewed from
      time to time by management  for their  appropriateness.  In 1992 and 1993,
      the approximate  aggregate values of allocated  expenses were $330,000 and
      $480,000, respectively.

4.    CONCENTRATIONS OF CREDIT RISK

                                         F-22


<PAGE>
<PAGE>




      Financial    instruments   that   potentially   subject   Interactive   to
      concentrations  of credit  risk  consist  principally  of  temporary  cash
      investments and trade receivables.  Interactive  attempts to mitigate such
      risks by placing its  temporary  cash  investments  in insured  depository
      accounts or with high credit-rated financial institutions.  Concentrations
      of risk with respect to trade  receivables exist because of the relatively
      few companies or other organizations  (primarily educational or government
      bodies),  with which  Interactive  currently  does  business.  Interactive
      attempts to limit these risks by closely monitoring the credit of those to
      whom it is  contemplating  providing its  products,  and  continuing  such
      credit monitoring  activities and other collection  activities  throughout
      the payment period. In certain  instances,  Interactive  further minimizes
      concentrations  of credit risks by requiring  partial advance payments for
      the products provided.


                                         F-23


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Unaudited)


<TABLE>
<CAPTION>

                                                          September 30,
                                                                   1995
                                                                   ----
<S>                                                          <C>
         ASSETS
Current Assets:
     Cash and cash equivalents.................              $5,090,642
     Accounts receivable.......................                 337,211
     Education equipment inventory.............                 169,610
     Other.....................................                  84,571
                                                      -----------------
         Total current assets..................               5,682,034
                                                      -----------------
     Property and equipment-net................                 422,202
                                                      -----------------
Other Assets:
     Video program inventory...................                 322,236
     Patents and patents pending...............                 272,780
     Goodwill..................................               3,600,525
     Other.....................................                 155,157
                                                      -----------------
         Total other assets....................               4,350,698
                                                      -----------------
              Total............................             $10,454,934
                                                      =================

         LIABILITIES AND
         SHAREHOLDERS' EQUITY

Current liabilities:
     Accounts payable and accrued expenses.....                 929,355
     Deferred stock appreciation rights........               1,294,148
     Short-term note payable...................                      --
                                                      -----------------
         Total current liabilities.............               2,223,503
Notes payable (related parties)................                 222,219
                                                      -----------------
Shareholders' equity:
     Preferred stock, $.10 par value, 1,000,000
         shares authorized, none issued.......                       --
     Common stock, $.10 par value, 17,000,000
         shares authorized: issued and outstand-
         ing 11,375,150 at September 30, 1995..               1,137,515

     Additional paid-in capital................              36,634,659
     Notes receivable from stock sales.........               (567,500)
                                                      -----------------
     Accumulated deficit.......................             (29,195,462)
                                                      -----------------
         Total shareholders' equity............               8,009,212
                                                      =================
              Total............................             $10,454,934
                                                      =================

</TABLE>



                      See Notes to Consolidated Financial Statements

                                         F-24


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)



<TABLE>
<CAPTION>
                                                     Nine Month Periods
                                                     Ended September 30,
                                                    1994               1995
                                                    ----               ----
<S>                                             <C>              <C>
Revenues:

   Sales revenues....................           $758,963         $1,075,925
   Royalties from related party......              9,776                 --
                                         ---------------    ---------------
      Total revenues.................            768,739          1,075,925

   Cost of Sales.....................            233,661            318,665
                                         ---------------    ---------------
      Gross profit...................            535,078            757,260

Expenses:
   Operating expenses................            751,581            829,781
   Selling and administrative........          2,870,441          3,600,124
   Depreciation and amortization.....            334,259            499,261
   Amortization of goodwill..........            236,874            319,779
   Stock appreciation rights.........            (11,095)         1,249,206
                                         ---------------    ---------------
      Total expense..................          4,182,060          6,498,151

Interest (income)....................            (37,995)           (83,150)
Interest expense - related parties...            184,186             93,596
                                         ---------------    ---------------
   Interest expense (income) - net...            146,191             10,446
Other (income).......................             (7,316)                --

Loss before minority interest in
   equity of investee................          3,785,857          5,751,337
Interest in ACTV Interactive.........            143,500                 --
                                         ---------------    ---------------
Net loss before extraordinary
gain.................................          3,929,357          5,751,337
Extraordinary gain on retirement of
debt.................................            521,803             94,117
                                         ---------------    ---------------
Net loss.............................         $3,407,554         $5,657,220
                                         ===============    ===============

Loss per share before extraordinary
gain.................................               $.51               $.59

Loss per share after extraordinary
gain.................................               $.44               $.58
                                         ================   ================

Weighted average number of
common shares outstanding............          7,699,790          9,748,209

</TABLE>



                  See Notes to Consolidated Financial Statements

                                         F-25



<PAGE>
<PAGE>

ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
From December 31, 1994 to September 30, 1995
(Unaudited)

<TABLE>
<CAPTION>

                                                     Common Stock                         Additional
                                                     ------------                           Paid-In
                                                        Shares              Amount          Capital            Deficit
                                                        ------              ------          -------            -------
<S>                                                 <C>                 <C>              <C>                <C>

Balances December 31, 1994                             9,019,550           $901,955        $26,608,830        $(23,538,242)
Shares issued for services rendered                       68,329              6,833            273,362
Issuance of shares in connection with
financings                                             1,990,293            199,029          8,730,626
Issuance of shares in connection with
exercise of stock options                                296,956             29,696          1,021,841
Net loss                                                     ---                ---                ---          (5,657,220)
                                                      ----------         ----------        -----------        -------------
Balances September 30, 1995                           11,375,150         $1,137,515        $36,634,659        $(29,195,462)
                                                      ==========         ==========        ===========        =============
</TABLE>

              See Notes to Consolidated Financial Statements.


                                                         F-26


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)


<TABLE>
<CAPTION>
                                                       Nine Month Periods
                                                       Ended September 30,
                                                          1994              1995
                                                          ----              ----
<S>                                             <C>                  <C> 
Cash flows from operating activities:
     Net loss..................................         $3,407,554            $5,657,220
                                                  -----------------    ------------------

Adjustments to reconcile net loss to net cash used in operations:
     Depreciation and amortization.............            571,133               926,402
     Stock appreciation rights.................            (11,095)              543,956
     Gain on extinguishment of repayment
        pool and equipment lease obligations              (521,804)                    --
     Gain on extinguishment of debt
         obligations...........................                 --               (94,717)
     Reclassification of equipment                           1,151                    --
     Common stock issued for services                           --               563,430
Changes in assets and liabilities:
     Loss from interest in ACTV Interactive                143,500                    --
     Accounts receivable.......................           (179,195)              (138,858)
     Other assets..............................            (12,736)                56,992
     Accounts payable and accrued expenses                 160,420                  3,986
     Education equipment inventory.............             23,165                (23,327)
     Receivable from affiliate.................            (15,324)                    --
     Interest payable..........................            184,188                 93,333
                                                  -----------------    ------------------
                                                  -----------------    ------------------
              Net cash (used) in operating
              activities.......................         (3,064,151)           (3,726,023)
                                                  -----------------    ------------------
Cash flows from financing activities:
     Proceeds from sale of common stock                         --             8,951,859
     Proceeds from exercise of warrants
     and options...............................          1,608,660                68,600
     Discounted prepayment of note.............                 --              (101,458)   ,
     Note repayments...........................                 --            (2,025,250)
     Equipment lease repayment.................            (65,000)                   --
     Repayment pool principal repayment........            (45,000)                   --
                                                  -----------------    ------------------
                                                  -----------------    ------------------
Net cash provided by (used in) financing
activities.....................................          1,498,660              6,893,751
Cash flows from investing activities:
     Cash acquired in acquisition of
         remaining interest in affiliate                   672,160                    --
     Cash paid for interest in affiliate                (2,500,000)                   --
     Investment in patents pending.............           (111,691)                   --
     Investment in property and equipment                   (1,150)              (556,926)
                                                  -----------------    ------------------
                                                  -----------------    ------------------
Net cash used in investing activities                   (1,940,681)              (556,926)
                                                  -----------------    ------------------
                                                  -----------------    ------------------
Net increase (decrease) in cash and cash
equivalents....................................         (3,506,172)             2,610,802
     Cash and cash equivalents,
     beginning of period.......................          3,858,863              2,479,840
                                                  -----------------    ------------------
                                                  -----------------    ------------------
     Cash and cash equivalents,
     end of period.............................            352,691              5,090,642
                                                  =================    ==================
</TABLE>
             Supplemental disclosure of noncash investing activity: see notes to
consolidated financial statements

                                                             F-27


<PAGE>
<PAGE>



ACTV, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 1994 AND SEPTEMBER 30, 1995

1. The  consolidated  financial  statements for the periods ended  September 30,
1994 and September 30, 1995 are unaudited.  In the opinion of management,  these
consolidated  financial  statements  reflect all normal,  recurring  adjustments
necessary for a fair presentation of the results for all periods.  The financial
results for the interim periods presented are not necessarily  indicative of the
results to be expected for either succeeding quarters or the full fiscal year.

2. For a summary of significant  accounting  policies and  additional  financial
information,  see the Company's  consolidated financial statements for the years
ended December 31, 1993 and December 31, 1994.

3. The  consolidated  statements of  operations  for the nine month period ended
September  30,  1995,   reflect  an   extraordinary   gain  of  $94,117  on  the
extinguishment  of an  obligation  to Nolan  Bushnell.  On April 25,  1994,  the
Company   entered  into  a  Settlement   Agreement  (the  "Bushnell   Settlement
Agreement") with Mr. Bushnell under which Mr. Bushnell released the Company from
certain obligations.  Pursuant to the Bushnell Settlement Agreement, ACTV issued
to Mr. Bushnell,  among other consideration,  a promissory note in the principal
amount of $190,000,  payable in two  installments on June 30, 1995, and June 30,
1996. In January 1995, the Company and Mr.  Bushnell  agreed to a discounting of
the  note  for  payment  in full  at that  time.  Separately,  the  consolidated
statements  of  operations  for the three  month and nine  month  periods  ended
September  30,  1994,   reflect  an  extraordinary   gain  of  $231,845  on  the
extinguishment   of  certain   obligations   to  Nolan   Bushnell  and  Catalyst
Technologies.

4. The  Company's  balance  sheet at  September  30,  1995  reflects  a debit to
shareholders'  equity of  $567,500  related  to  non-recourse  loans made by the
Company to certain  employees  in August 1995 to purchase the  Company's  Common
Stock by exercising options.  The due dates of the non-recourse loans correspond
with the respective expiration dates of the options exercised.

5. The following  pro forma  consolidated  statement of operations  for the nine
months  ended  September  30, 1994 has been  prepared  to reflect the  financial
effects  of the  Company's  March 11,  1994,  purchase  of the  Washington  Post
Company's interest in ACTV Interactive as if it had occurred on January 1, 1994.
This statement  consolidates the results of the Company and ACTV Interactive for
the nine months  ended  September  30,  1994,  with the  following  adjustments:
elimination of intercompany sales and royalty expense,  recognition of increased
amortization  expense  related to goodwill,  recognition  of increased  interest
expense on the $2 million  note  payable to the  Washington  Post  Company,  and
elimination  of the Company's  loss related to its interest in ACTV  Interactive
under the equity method of accounting.

<TABLE>
<S>                                                        <C>
                  Revenues                                                $958,795
                  Cost of sales                                            300,941
                  Operating expenses                                       844,681
                  General and administrative expenses                    3,196,507
                  Depreciation and amortization                            571,133
                  Stock appreciation rights                                (11,095)
                  Net interest expense                                     142,659
                  Other income                                               7,316
                  Extraordinary gain                                       521,803
                                                                           -------

                  Net loss                                               $3,556,912
                                                                         ==========
                  Net loss per share                                           $.46
                                                                               ====
</TABLE>
                                                         F-28


<PAGE>
<PAGE>



ACTV INTERACTIVE
BALANCE SHEETS


<TABLE>
<CAPTION>
                                                                                 March 11,
                                                                                      1994
                                                                               (Unaudited)
<S>                                                                  <C>
         ASSETS
Current Assets:
     Cash and cash equivalents.........................                           $672,160
     Accounts receivable...............................                            164,759
     Inventory.........................................                            133,101
     Other.............................................                             78,976
                                                                        -------------------
         Total current assets..........................                          1,048,996
                                                                        -------------------
                  Total................................                         $1,048,996
                                                                        ===================

         LIABILITIES AND
         SHAREHOLDERS' EQUITY

Current liabilities:
     Accounts  payable  and  accrued  expenses
     (including  $201,484 payable
     to related party at March 11, 1994)...............                           $258,100
     Royalty payable-- related party...................                                250
                                                                        -------------------
         Total current liabilities.....................                            258,350
                                                                        -------------------
Commitments and Contingencies..........................                                 --
Partners' Capital                                                                  790,646
                                                                        -------------------
                  Total................................                         $1,048,996
                                                                        ===================
</TABLE>



                     See Notes to Financial Statements.





                                                         F-29


<PAGE>
<PAGE>



ACTV INTERACTIVE
STATEMENTS OF OPERATIONS FOR THE 3 MONTHS ENDED MARCH 31, 1993 AND
FOR THE PERIOD FROM JANUARY 1, 1994  TO MARCH 11, 1994
(Unaudited)





<TABLE>
<CAPTION>
                                                                   3 Months Ended             Period Ended
                                                                        March 31,                March 11,
                                                                             1993                     1994
                                                                             ----                     ----
<S>                                                         <C>                       <C>
Revenues..................................................               $157,641                 $199,832
Cost of Goods Sold........................................                 70,839                   67,280
                                                               -------------------      -------------------
Gross Profit..............................................                 86,802                  132,552
Expenses:
       General and administrative, including royalty
       expense to related party of $6,483 in 1993 and
               $9,801 in 1994.............................                355,993                  428,942
                                                               -------------------      -------------------
     Loss from operations.................................                269,191                  296,390
Interest income...........................................                 10,509                    3,532
                                                               -------------------      -------------------
Net Loss..................................................                258,682                  292,858
                                                               ===================      ===================



                                          See Notes to Financial Statements.





                                                         F-30


<PAGE>
<PAGE>



ACTV INTERACTIVE
STATEMENTS OF CASH FLOWS FOR THE 3 MONTHS ENDED MARCH 31,
1993 AND FOR THE PERIOD FROM JANUARY 1, 1994 TO MARCH 11, 1994
(Unaudited)



</TABLE>
<TABLE>
<CAPTION>
                                                                            3 Months Ended              Period Ended
                                                                                 March 31,                 March 11,
                                                                                      1993                      1994
                                                                                      ----                      ----
<S>                                                                   <C>                       <C>
Cash flows from operating activities:
     Net loss.................................................                    $258,682                  $292,858
                                                                        -------------------      --------------------
Changes in assets and liabilities:
     Accounts receivable......................................                    (117,888)                   23,415
     Inventory................................................                      10,730                    14,967
     Other assets.............................................                      (2,226)                    3,744
     Accounts payable and accrued
         expenses.............................................                      77,002                   (47,081)
                                                                        -------------------      --------------------

     Net cash (used) in operating
         activities...........................................                    (291,064)                 (297,813)

Cash flows from financing activities:                                                   --                        --
                                                                        -------------------      --------------------
     Net cash provided by financing activities................                          --                        --
                                                                        -------------------      --------------------

Net (decrease) in cash and cash equivalents...................                    (291,064)                 (297,813)

Cash and cash equivalents beginning of period.................                   2,041,987                   969,973
                                                                        -------------------      --------------------

Cash and cash equivalents end of period.......................                   1,750,923                   672,160
                                                                        ===================      ====================
</TABLE>

                      See Notes to Financial Statements.






                                                         F-31


<PAGE>
<PAGE>



ACTV INTERACTIVE
NOTES TO FINANCIAL STATEMENTS


1.    The  financial  statements  for the periods ended March 31, 1993 and March
      11, 1994 are  unaudited.  In the opinion of  management,  these  financial
      statements  reflect all adjustments  necessary for a fair  presentation of
      the results for all periods. The financial results for the interim periods
      presented are not necessarily indicative of the results to be expected for
      either succeeding quarters or the full fiscal year.

2.    On March 11, 1994,  ACTV,  Inc.  acquired the  Washington  Post  Company's
      entire 51% interest in ACTV Interactive for consideration of $4.5 million,
      consisting  of $2.5  million in cash at closing and a $2 million  note due
      December 31, 1996.





                                                         F-32


<PAGE>
<PAGE>


No underwriter, dealer, salesman or other person has been authorized to give any
information or to make any  representations  other than those  contained in this
Prospectus,  and, if given or made, such information or representation  must not
be relied upon as having been  authorized by the Company.  This  Prospectus does
not constitute an offer or solicitation to any person in  any jurisdiction where
such  offer  or  solicitation  would  be  unlawful.  Neither  delivery  of  this
Prospectus nor any Common Stock sale hereunder shall, under  any  circumstances,
create  any implication that there has been  no  change  in the  affairs  of the
Company since the date hereof.



              TABLE OF CONTENTS

                                                 Page
Prospectus Summary................                  4
Risk Factors......................                  9
Dilution..........................                 17
Use of Proceeds...................                 18
Certain Market Information........                 19
Capitalization....................                 20
Dividend Policy...................                 21
Summary Financial Data............                 21
Management's Discussion and
  Analysis of Financial
  Condition and Results
  of Operations...................                 23
Business..........................                 34
Management........................                 51
Certain Transactions..............                 63
Principal Stockholders............                 65
Description of Capital Stock......                 67
Selling Security Holders..........                 70
Plan of Distribution..............                 73
Concurrent Offering...............                 74
Legal Matters.....................                 75
Experts...........................                 75
Index to Financial Statements.....                F-1




ACTV, INC.

2,500,000  shares of
Common Stock offered
by the Company 

3,850,000 shares of Common Stock


(1) 122,855 Shares Issuable by
the Company Upon the Exercise
of Options, Warrants, Pursuant
to SARs, or to Others
(2) 3,727,145 Shares Offered by
Selling Security Holders


   

March 13, 1996
    





<PAGE>
<PAGE>



                                  PART II

                  INFORMATION NOT REQUIRED IN PROSPECTUS


   14.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         Reference is made to paragraph "Twelfth" of the Restated Certificate of
         Incorporation  of  the  Company  (Exhibit  4.1.1),   which  contains  a
         provision,  as  permitted  by  Section  145  of  the  Delaware  General
         Corporation Law, that eliminates the personal liability of directors to
         the Company and its stockholders for monetary damages for unintentional
         breach of a director's  fiduciary  duty to the Company.  This provision
         does not permit any limitation on, or elimination of the liability of a
         director for disloyalty to the Company or its stockholders, for failing
         to acting  good faith,  for  engaging in  intentional  misconduct  or a
         knowing violation of law, for obtaining an improper personal benefit or
         for paying a dividend or approving a stock  repurchase that was illegal
         under the Delaware General Corporation Law.

         The Restated  Certificate of  Incorporation  and By-Laws of the Company
         require  the  Company  to  indemnify  directors  and  officers  against
         expenses (including attorneys' fees), judgments, fines and amounts paid
         in  settlement  in  connection   with  specified   actions,   suits  or
         proceedings,  whether civil, criminal,  administrative or investigative
         other  than  an  action  by or in  the  right  of  the  corporation  (a
         "derivative  action")  if they acted in good faith and in a manner they
         reasonably  believed to be in or not opposed to the best  interests  of
         the Company,  and, with respect to any criminal  action or  proceeding,
         had no  reasonable  cause to believe  their  conduct  was  unlawful.  A
         similar  standard  of  care is  applicable  in the  case of  derivative
         actions,   except  that   indemnification   only  extends  to  expenses
         (including  attorneys'  fees)  incurred in  connection  with defense or
         settlement  of  such  an  action.   Moreover,   the  Delaware   General
         Corporation  Law  requires  court  approval  before  there  can  be any
         indemnification where the person seeking indemnification has been found
         liable to the Company.

         Insofar as indemnification for liabilities arising under the Securities
         Act of 1933 may be permitted  to  directors,  officers and  controlling
         persons  of the  Company  pursuant  to  the  foregoing  provisions,  or
         otherwise,  the  Company  has been  advised  that in the opinion of the
         Securities  and Exchange  Commission  such  indemnification  is against
         public policy as expressed in the Act and is, therefore, unenforceable.
         In the event that a claim for indemnification  against such liabilities
         (other than the payment by the Company of expenses  incurred or paid by
         a  director,  officer  or  controlling  person  of the  Company  in the
         successful  defense of any action,  suit or  proceeding)  in connection
         with the securities being  registered,  the Company will, unless in the
         opinion  of  counsel  the  matter  has  been  settled  by   controlling
         precedent,  submit to a court of appropriate  jurisdiction the question
         whether  such  indemnification  by  it  is  against  public  policy  as
         expressed in the Act and will be governed by the final  adjudication of
         such issue.

  15.    RECENT SALES OF UNREGISTERED SECURITIES.

         The  following  tables set forth  certain  information  with respect to
         sales by the Company of its Common Stock,  and Stock Options during the
         past three years. All such sales were exempt from registration pursuant
         to Section 4(2) of the  Securities  Act of 1933, as there was no public
         offering  involved  insofar as each investor had access to all material
         information regarding the Company and each was adequately familiar with
         the affairs of the Company.



                                      II-1


<PAGE>
<PAGE>

<TABLE>
<CAPTION>
COMMON STOCK
                                                      Date of               Purchase
Purchaser                        Shares    Options    Purchase        Price Per Share
- ---------                        ------    -------    --------        ---------------
<S>      <C>                    <C>        <C>            <C>                   <C>  
The Washington Post
  Company(1)                               750,000        3/94                  $2.00
The Washington Post
  Company(3)                    871,334                   3/93                  $2.00
Malarky-Taylor(2)                            1,155        4/94                  $2.35
Eric Martinez                                3,000        5/94                  $2.50
David Brenner(2)                            14,661        9/94                  $0.82
William C. Samuels(2)                       10,000        9/94                  $2.50
William C. Samuels(2)                       10,000        9/94                  $2.50
Monarch Development
  Corp.(5)                       75,000                  10/94                  $3.00
Bola Business
  Systems(5)                     75,000                  10/94                  $2.98
Bola Business Ltd.(5)            75,000                  10/94                  $2.98
Monarch Development(5)           75,000                  10/94                  $3.00
Westfield Securities(4)          50,000                  11/94                  $5.00
Maidstone Financial,
  Inc.(4)                        15,000                  12/94                  $4.50
Monarch Development              50,000                  12/94                  $2.70
Bola Business Ltd.               50,000                  12/94                  $2.70
Cameron Associates(4)                        5,715        1/95                  $3.44
Christopher Cline(4)              2,285                   1/95                  $1.75
Shar Offenberg(4)                15,000                   1/95                  $4.69
James Crook(4)                    1,200                   1/95                  $1.75
Maidstone Financial,
  Inc.(4)                        10,000                   1/95                  $4.63
Comstar Computer
 Corp.(4)                        25,000                   2/95                  $4.80
Richter & Co.(2)                             6,000        3/95                  $1.03
ETR & Associates(4)               6,000                   4/95                  $4.75
John Posteraro(4)                 1,500                   4/95                  $4.75
William C. Samuels(2)                       20,000        4/95                  $2.50
Covergence Industry
 Assoc.(4)                        1,629                   8/95                  $4.97
William C. Samuels(2)            80,000                   8/95                  $2.50
William C. Samuels(2)            80,000                   8/95                  $3.50
</TABLE>

<TABLE>
<CAPTION>
                                                       Date of               Purchase
Purchaser                        Shares    Options    Purchase        Price Per Share
- ---------                        ------    -------    --------        ---------------
<S>                            <C>                      <C>                   <C>  
Christopher Cline(2)                        25,000                   8/95                  $3.50
Michael Freeman(2)                          70,956                  10/95                  $5.75
Barry Berman(2)                             10,833                  10/95                  $5.00
</TABLE>


(1)  Issued in connection with the loan financing in March 1992.


(2)  Includes options issued or shares issuable upon exercise of options.


                                      II-2


<PAGE>
<PAGE>




(3)  Issued upon  conversion of the principal and unpaid accrued  interest of an
     8% Convertible Promissory Note.

(4)  Issued in lieu of compensation.


(5)  The shares were issued pursuant to Regulation S.


STOCK OPTIONS

1989 Incentive Stock Option Plan
<TABLE>
<CAPTION>
                                                          Date          Exercise        Exercised
Name                                  Options           Issued             Price       or Expired
- ----                                  -------           ------          --------       ----------
<S>                                  <C>                <C>              <C>             <C>   
Gregory Harper                         10,000             6/92             $2.50           10,000
Linda Baldomir                          1,500            11/92             $2.50                0
Eric Martinez                           5,000            11/92             $2.50            1,000
James Kearney                          12,500            11/92             $2.50            9,500
Richard Aurelio                         5,000            11/92             $2.50            3,500
Alex Feldman                            5,000            11/92             $2.50            5,000
R. James Crook                         12,500            11/92             $2.50                0
Gregory Harper                         12,000             1/93             $2.50           12,000
Craig  Ullman                           6,250             1/93             $2.50                0
Richard Aurelio                         2,433            11/93             $3.50                0
Craig Ullman                           12,500            11/93             $3.50                0
David Reese                            15,317            11/93             $3.50                0
</TABLE>

1989 Non-Qualified Plan
<TABLE>
<CAPTION>
                                                          Date          Exercise        Exercised
Name                                  Options           Issued             Price       or Expired
- ----                                  -------           ------          --------       ----------
<S>                                  <C>              <C>               <C>              <C>
Linda Baldomir                          1,500            11/92             $2.50                0
Eric Martinez                           5,000            11/92             $2.50            5,000
James Kearney                          12,500            11/92             $2.50           12,500
Richard Aurelio                         5,000            11/92             $2.50            5,000
Alex Feldman                            5,000            11/92             $2.50            5,000
R. James Crook                         12,500            11/92             $2.50            4,000
Gregory Harper                         12,000             1/93             $2.50           12,000
Howard Squadron                        25,000             1/93             $2.50                0
Steven Cody                             5,000             1/93             $2.50                0
Craig Ullman                            6,250             1/93             $2.50                0
Walter Barwick                          5,000             7/93             $5.50                0
Mabel Phifer                            5,000             7/93             $5.50                0
Richard Aurelio                           250            11/93             $5.50                0
</TABLE>

                                      II-3


<PAGE>
<PAGE>



Other Stock Options


<TABLE>
<CAPTION>
                                                          Date          Exercise        Exercised
Name                                  Options           Issued             Price       or Expired
- ----                                  -------           ------          --------       ----------
<S>                               <C>                 <C>               <C>           <C>
William C. Samuels                    152,948             4/93             $2.50           80,000
Gregory Harper                         60,500            10/93             $5.50           60,500
William Frank                         100,000            10/93             $5.50          100,000
Cynthia Baker                          25,000            11/93             $3.50                0
Barry Berman                           25,000            11/93             $5.00           25,000
Christopher Cline                      25,000            11/93             $3.50           25,000
William Morris                         72,000            12/93             $5.50           72,000
William Morris                        100,000            12/93             $5.50          100,000
Tri-Cap                                10,000            12/93             $5.50           10,000
Bruce Crowley                         100,000             7/94             $3.50                0
ETR & Associates                        2,000            10/94             $5.50                0
John Posteraro                            500            10/94             $5.50                0
David Reese                            40,000            11/94             $3.50                0
William C. Samuels                     80,000            11/94             $3.50           80,000
R. James Crook                         20,000            11/94             $3.50                0
Jay M. Kaplowitz                       25,000            11/94             $3.50                0
Gerard Klauer                          30,000            11/94             $5.50                0
Gerard Klauer                           5,000            12/94             $5.50                0
Wall St. Group                         25,000            12/94             $3.50                0
Richard Hyman                          25,000             1/95             $3.50                0
Howard Squadron                        25,000             1/95             $3.50                0
Kaufman                                25,000             1/95             $3.50            3,000
Downe                                  50,000             1/95             $3.50                0
Nick Rhodes                            25,000             3/95             $5.00                0
Brent Imai                             25,000             4/95             $4.00                0
R. Becker                              25,000             4/95             $4.00                0
M. Klein                               25,000             7/95             $4.50                0
B. Batson                              25,000             8/95             $4.50                0
Christopher Cline                      25,000             8/95             $4.00                0
R. Becker                              25,000             8/95             $4.00                0
Richard Aurelio                        10,000             8/95             $4.00                0
Craig Ullman                           25,000             8/95             $4.00                0
Linda Baldomir                          5,000             8/95             $4.00                0
R. Bennett                             20,000             9/95             $0.00           10,000
Paul Mannion                           30,000            12/95             $4.00                0
John Clarke                            30,000            12/95             $4.00                0
William C. Samuels                    100,087            12/95             $2.50                0
Marty Klein                             5,000            12/95             $3.25                0
Bruce Crowley                         201,000            12/95             $3.25                0
David Reese                           330,000            12/95             $3.25                0
William C. Samuels                    525,000            12/95             $3.25                0
Sarnoff                               100,000            12/95             $3.75                0
</TABLE>



                                      II-4


<PAGE>
<PAGE>



WARRANTS(1)
<TABLE>
<CAPTION>
                                                          Date          Exercise        Exercised
Name                                 Warrants           Issued             Price       or Expired
- ----                                 --------           ------          --------       ----------
<S>                                  <C>               <C>              <C>               <C>      
Lawrence Rice                           6,163             4/93             $ .12              all
Dan Purjes                             44,491             4/93             $ .12              all
Paul Fitzgerald                           101             4/93             $ .12              all
Michael Loew                              142             4/93             $ .12              all
Charles Roden                           4,039             4/93             $ .12              all
Peter Sheib                             6,671             4/93             $ .12              all
Matthew Balk                              571             4/93             $ .12              all
Joan Taylor                             4,000             4/93             $ .12              all
Frank Garriton                          1,000             4/93             $ .12              all
Frank Colen                               600             4/93             $ .12              all
Continental Stock                         212             4/93             $ .12              all
  Transfer & Trust Co.
Averal Satloff                          2,846             4/93             $ .12              all
Mark Schlefer                           8,500             4/93             $ .12              all
Lester Rosenkrantz                      3,504             4/93             $ .12              all
Robin Davis                             2,160             4/93             $ .12              all
</TABLE>


                                      II-5


<PAGE>
<PAGE>


<TABLE>
<CAPTION>
                                                          Date          Exercise        Exercised
Name                                 Warrants           Issued             Price       or Expired
- ----                                 --------           ------          --------       ----------
<S>                                 <C>                 <C>              <C>               <C>
Josephthal Lyon                       100,000             4/93             $5.50              all
 & Ross, Inc.
Lawrence Rice                           8,012             4/93             $ .45              all
Dan Purjes                             57,838             4/93             $ .45              all
Paul Fitzgerald                           131             4/93             $ .45              all
Michael Loew                              185             4/93             $ .45              all
Charles Roden                           5,251             4/93             $ .45              all
Peter Sheib                             8,672             4/93             $ .45              all
Matthew Balk                              742             4/93             $ .45              all
Joan Taylor                             5,200             4/93             $ .45              all
Frank Garriton                          1,300             4/93             $ .45              all
Frank Colen                               780             4/93             $ .45              all
Continental Stock                         726             4/93             $ .45              all
 Transfer & Trust Co.
Averal Satloff                          3,700             4/93             $ .45              all
Mark Schlefer                          11,050             4/93             $ .45              all
Lester Rosenkrantz                      4,555             4/93             $ .45              all
Robin Davis                             2,808             4/93             $ .45              all
Lawrence Rice(5)                        8,012             4/93             $3.45              all
Dan Purjes(5)                          57,838             4/93             $3.45              all
Paul Fitzgerald(5)                        131             4/93             $3.45              all
Michael Loew(5)                           185             4/93             $3.45              all
Charles Roden(5)                        5,251             4/93             $3.45              all
Peter Sheib(5)                          8,672             4/93             $3.45              all
Matthew Balk(5)                           742             4/93             $3.45              all
Joan Taylor(5)                          5,200             4/93             $3.45              all
Frank Garriton(5)                       1,300             4/93             $3.45              all
Frank Colen(5)                            780             4/93             $3.45              all
Continental Stock(5)                      276             4/93             $3.45              all
 Transfer & Trust Co.
Averal Satloff(5)                       3,700             4/93             $3.45              all
Mark Schlefer(5)                       11,050             4/93             $3.45              all
Lester Rosenkrantz(5)                   4,555             4/93             $3.45              all
Robin Davis(5)                          2,808             4/93             $3.45              all
</TABLE>

- ---------------
(1) Warrants issued pursuant to an agreement between the Company and Josephthal,
Lyon & Ross.


                                      II-6


<PAGE>
<PAGE>


16.  FINANCIAL SCHEDULES AND EXHIBITS.

     The  following  is a list  of all  the  exhibits  and  financial  statement
     schedules filed as part of the Registration Statement:

(a)  Exhibits (inapplicable items omitted):

<TABLE>

<S>   <C>               <C>
3.          (i)(a)         Restated Certificate of Incorporation.*
               (b)         Amendment to Certificate of Incorporation.******
              (ii)         By-Laws.*
             (iii)         Form of Warrant Agreement by and between the Registrant and Continental Stock
                           Transfer and Trust Company, as Warrant Agent.*
              (iv)         Form of Underwriter's Warrant Agreement by and between the Registrant and the
                           Underwriter.*
               (v)         Intentionally Omitted.*

5.             (i)         Opinion of Gersten, Savage, Kaplowitz & Curtin

9.    Voting Trust Agreements
         (i)-(xxi)         Deleted.
            (xxii)         Voting Agreement dated November 11, 1994, by and between William C. Samuels and
                           Michael J. Freeman.
           (xxiii)         Voting Trust Agreement dated March 10, 1994 by and among William C. Samuels, The
                           Washington Post Company and ACTV, Inc. - formerly 10(lxix)******

10.   Material Contracts.

               (i)         Deleted.*
              (ii)         Lease, dated December 5, 1986, by and between the Registrant, as the Tenant, and
                           Rockefeller Center Properties, as the Landlord.*
             (iii)         Deleted.
              (iv)         Deleted
               (v)         Deleted.
              (vi)         License  Agreement,  dated  November 2, 1987,  by and
                           between the  Registrant and Le LGV, Ltee with respect
                           to Canada, Europe and the USSR.*
             (vii)         Deleted.
            (viii)         Stock Purchase Agreement, dated March 8, 1988, by and
                           among   ACTV   Entertainment    Corp.(formerly   ACTV
                           Entertainment Broadcast Corp.), the Registrant and Le
                           LGV Ltee, as Buyer.*
              (ix)         Shareholders Agreement, dated March 8, 1988, by and among ACTV Entertainment
                           Corp. (formerly ACTV Entertainment Broadcast Corp.), as the Corporation, and Le
                           LGV, Ltee and the Registrant, as the Shareholders.*
               (x)         License Agreement, dated August 20, 1994, by and between ACTV Entertainment Corp.
                           as Licensee and the Registrant as Licensor.
              (xi)         Pledge Agreement, dated March 8, 1988, by and between ACTV Entertainment Corp.
                           (formerly ACTV Entertainment Broadcast Corp.), as the Pledgee, and Le LGV, Ltee, as
                           the Pledgor.*
             (xii)         Option Agreement, dated as of November 2, 1987, between the Registrant, as the corpora-
                           tion, and Le LGV Ltee, as the Optionee.*
            (xiii)         Letter agreement, dated November 29, 1988, with LGV, Ltee.*
             (xiv)         Deleted.
              (xv)         United States Patent for Interactive Cable Television System, number 4,264,925, dated
</TABLE>

                                      II-7


<PAGE>
<PAGE>


<TABLE>

<S>    <C>              <C>   
                           April 28, 1981.*
             (xvi)         United States Patent for Dedicated Channel Interactive Cable Television System, number
                           4,264,924, dated April 28, 1981.*
            (xvii)         United States Patent for Method for Expanding Interactive ACTV Displayable Choices for
                           a Given Channel Capacity, number 4,573,072, dated February 25, 1986.*
           (xviii)         United  States  Patent  for Method  for  Providing  A
                           Targeted  Profile  Interactive  CATV Display,  number
                           4,602,279, dated July 22, 1986.*
             (xix)         United States Patent for  One Way Interactive multisubscriber Communication System
                           number, 4,507,680, dated March 26, 1985.*
              (xx)         United States Patent for Interactive Television System for Providing Full Motion Synched
                           Compatible Audio/Visual Displays, number 4,847,698, dated July 11, 1989.*
             (xxi)         United States Patent for Interactive Television System for Providing Full Motion Synched
                           Compatible Audio/Visual Television Signals, number 4,847,700, dated July 11, 1989.*
            (xxii)         United States Patent for Method for Providing an Interactive Full Motion  Synched
                           Compatible Audio/Visual Television Display, number 4,847,699, dated July 11, 1989.*
           (xxiii)         Option Agreement, dated as January 1, 1989, by and between Jay M. Kaplowitz and the
                           Registrant.*
            (xxiv)         Revised Confirmatory Assignment dated October 31, 1989, by and between Michael J.
                           Freeman and the Registrant.*
             (xxv)         Confirmatory Assignment dated September 13, 1989, by and between Michael J. Freeman
                           and the Registrant.*
            (xxvi)         Termination and Settlement Agreement,  dated June 11,
                           1985,  by and among the  Registrant,  as the Company,
                           and Michael Freeman,  Berte  Hirschfield,  as the New
                           Investors,  and Catalyst I Partners,  Nolan  Bushnell
                           and Catalyst Technologies, as the Former Investors.*
           (xxvii)         Financing  Agreement,  dated  June 11,  1985,  by and
                           among the  Registrant,  and Michael  Freeman,  Ph.D.,
                           Berte   Hirschfield  and  Leonard  Schaier,   as  the
                           Investors.*
          (xxviii)         Deleted.
            (xxix)         Letter Agreement, dated June 11, 1985 by and among the Registrant, Berte Hirschfield,
                           Michael Freeman and Prudential-Bache Securities, Inc.*
             (xxx)         Deleted.
            (xxxi)         Articles of Incorporation of ACTV Entertainment Corp. (formerly ACTV Entertainment
                           Broadcast Corp.), filed in the State of New York on March 8, 1988.*
           (xxxii)         By-Laws of ACTV Entertainment Corp. (formerly ACTV Entertainment Broadcast
                           Corp.)*
          (xxxiii)         Form of 1989 Employee Incentive Stock Option Plan.*
           (xxxiv)         Form of Amendment No. 1 to 1989 Employee Incentive Stock Option Plan.*
            (xxxv)         Form of 1989 Employee Non-qualified Stock Option Plan.*
           (xxxvi)         Form of Amendment No. 1 to 1989 Employee Non-qualified Stock Option Plan.*
          (xxxvii)         1986 Non-qualified Stock Option Plan.*
         (xxxviii)         Form of 1986 Non-qualified Stock Option Agreement.*
           (xxxix)         Stock Option Agreement, dated as of August 1, 1989, by and between the Registrant and
                           William C. Samuels.*
              (xl)         Deleted.
             (xli)         Option Agreement dated as of March 1, 1989 by and between David Reese and the
                           Registrant.*
            (xlii)         Deleted.
           (xliii)         Deleted.
            (xliv)         Deleted.
             (xlv)         Deleted
            (xlvi)         Deleted.
           (xlvii)         Deleted.
</TABLE>

                                      II-8


<PAGE>
<PAGE>


<TABLE>
<S>   <C>              <C>

          (xlviii)         Deleted.
            (xlix)         Deleted.
               (l)         Deleted.
              (li)         Deleted.
             (lii)         Option and Majority Rights Agreement, dated March 17, 1992, by and between the
                           Washington Post Company and the Registrant.***
            (liii)         Convertible Note Purchase Agreement, dated March 17, 1992, by and between the
                           Washington Post Company and the Registrant.***
            (liii)         Standstill Agreement, dated March 17, 1992, by and between the Washington Post
                           Company and the Registrant.***
             (liv)         Common Stock Purchase Agreement, dated March 17, 1992, by and between the
                           Washington Post Company and the Registrant.***
              (lv)         Security Agreement, dated March 17, 1992, by and between the Washington Post
                           Company and the Registrant.***
             (lvi)         8% Convertible Promissory Note, dated March 17, 1992, by and between the Washington
                           Post Company and the Registrant.***
            (lvii)         Consulting and Option Agreement dated March 18, 1991, by and between the Registrant
                           and Peterson Consulting.**
           (lviii)         Partnership Agreement between ACTV Interactive, Inc. and Post Company-Newsweek
                           Education, Inc. dated July 14, 1992.***
             (lix)         New Warrant Agreement between the Registrant, Josephthal Lyon & Ross Incorporated
                           and certain persons dated April 1993.****
              (lx)         Agreement between the Registrant and Josephthal Lyon & Ross
                           Incorporated dated April 1993.****
             (lxi)         US License Agreement dated June 8, 1993 between Videotron Technologies Ltd. and
                           ACTV, Inc.*****
            (lxii)         Foreign License Agreement dated June 8, 1993 between Le Groupe Videotron and ACTV,
                           Inc.*****
           (lxiii)         Stipulation of Settlement dated June 8, 1993 between Le Groupe Videotron and ACTV,
                           Inc.*****
            (lxiv)         Amendment  to the Option  Agreement  dated  March 17,
                           1992 dated June 14, 1993 between the Washington  Post
                           Company and ACTV, Inc.*****
             (lxv)         Deleted.
            (lxvi)         Partnership Interest Purchase Agreement dated March 11, 1994 between The Washington
                           Post Company and ACTV, Inc.******
           (lxvii)         Security Agreement dated March 11, 1994 between The Washington Post Company and
                           ACTV, Inc.******
           (lxiii)         Amendment to Standstill Agreement dated March 11, 1994 between The Washington Post
                           Company and ACTV, Inc.******
            (lxix)         Deleted
             (lxx)         Employment Agreement dated November 10, 1994 between Dr. Michael J. Freeman and
                           ACTV, Inc.
            (lxxi)         Memorandum dated November 23, 1993 between the William Morris Agency and ACTV,
                           Inc.******
           (lxxii)         Settlement Agreement dated April 25, 1994 among Nolan Bushnell, Catalyst Technologies
                           and ACTV, Inc.****
          (lxxiii)         Deleted.
           (lxxiv)         Agreement dated as of February 14, 1994 between Turner Educational Services, Inc. and
                           ACTV, Inc.****
            (lxxv)         Agreement dated as of December 30, 1993 between Phoenix Learning Group and ACTV,
                           Inc.****
           (lxxvi)         Agreement dated as of July 1, 1993 between Bergwall Productions and ACTV, Inc.****
</TABLE>

                                      II-9


<PAGE>
<PAGE>




<TABLE>
<S>   <C>              <C>

          (lxxvii)         Agreement dated as of October 30, 1992 between The Hastey Pudding Puppet Co., and
                           ACTV, Inc.****
         (lxxviii)         Agreement  dated as of November  30, 1992  between AIMS
                           Media and ACTV, Inc.**** (lxxix) Agreement dated as of January 15,
                           1992 between Agency for Instructional Technology and
                           ACTV, Inc.****
            (lxxx)         Agreement dated December 21, 1992 between Takeoff/Video Educational Excellence and
                           ACTV, Inc.****
           (lxxxi)         Agreement dated June 1, 1994 between Wescott Communications, Inc. and ACTV,
                           Inc.****
          (lxxxii)         Deleted.
         (lxxxiii)         Employment Agreement dated August 1, 1995 between the Company and William C.
                           Samuels. *******
          (lxxxiv)         Employment Agreement dated August 1, 1995 between the Company and David Reese.
                           *******
           (lxxxv)         Agreement dated August 16, 1995 between the Company and Cable News Network, Inc.
                           *******
          (lxxxvi)         Option Agreement dated September 29, 1995, between the Company and Richard H.
                           Bennett.+
         (lxxxvii)         Assignment dated September 29, 1995 between the Company and Richard H. Bennett.+
        (lxxxviii)         Employment Agreement dated as of December 15, 1995 between Bruce Crowley and
                           ACTV.+
          (lxxxix)         Joint Venture  Agreement dated as of December 1, 1995
                           between Earth Web, LLC and ACTV.+
   
              (xc)         Option Agreement dated October 31, 1994 between David Reese and ACTV, Inc.+
    
   
             (xci)         Option Agreement dated December 31, 1994, amended August 1, 1995, between William C. Samuels and ACTV,
                           Inc.+
    
   
            (xcii)         Letter Agreement dated September 8, 1994 between Gerard Klauer Mattison & Co., Inc. and ACTV, Inc.+
    
   
           (xciii)         Option Agreement dated November 11, 1994, between Gerard Klauer Mattison & Co., Inc. and ACTV, Inc.+
    
   
            (xciv)         Option Agreement dated December 1, 1994, between Gerard Klauer Mattison & Co., Inc. and ACTV, Inc.+
    
   
             (xcv)         Private Placement Distribution Agreement dated November 11, 1994 between ETR & Associates, Inc. and
                           ACTV, Inc.+
    
   
            (xcvi)         Agreement dated March 30, 1995 between General Instrument and ACTV, Inc.+
    
   
           (xcvii)         Technical Services Agreement dated May 1995 between David Sarnoff Research Center, Inc. and ACTV, Inc.+
    
   
          (xcviii)         Agreement dated August 18, 1995 between David Sarnoff Research Center, Inc. and ACTV, Inc.+
    

23.   Consents
   
               (i)         Consent of Deloitte & Touche LLP+
    
              (ii)         Consent of  Gersten,  Savage,  Kaplowitz & Curtin  (contained  in
                           Exhibit 5)

24.   Power of Attorney (Included on Company Signature Page)

                 *         Incorporated by reference from Form S-1 Registration Statement (File No. 33-34618) which became
                           effective on May 4, 1990.

                **         Incorporated by reference from the Company's Form 10-K for the year ended December 31, 1991.

               ***         Incorporated by reference from the Company's Form 8-K dated July 24, 1991.

              ****         Incorporated by reference from Form S-1 Registration Statement (File No. 33-61320), Post Effective
                           Amendment No. 4 of which became effective on July 22, 1994.

             *****         Incorporated by reference from the Company's Form 8-K dated June 8, 1993.

            ******         Incorporated  by reference to the Company's Form 10-K for the year ended
                           December 31, 1993.

           *******         Incorporated  by reference from Form S-8  Registration  Statement which
                           became effective on October 4, 1995.
</TABLE>


+        Previously Filed




                                      II-10


<PAGE>
<PAGE>



   (b)   Financial Statements and Schedules.

         The Financial Statements are included in the Prospectus, and Schedule 4
         is included at the end of this Part II. All other Schedules are omitted
         for the reason that they are not required or are not  applicable or the
         required  information  is shown in the  financial  statements  or notes
         thereto.

17.      UNDERTAKINGS.

         The Company hereby undertakes:

         (1)      To file,  during any period in which offers or sales are being
                  made,  a   post-effective   amendment  to  this   Registration
                  Statement:

                  (i)      To  include  any  prospectus   required  by  section
                            10(a)(3) of the Securities Act of 1933;

                  (ii)     To  reflect  in the  prospectus  any  facts or events
                           arising after the effective date of the  registration
                           statement  (or  in  the  most  recent  post-effective
                           amendment  thereof)  which,  individually  or in  the
                           aggregate,  represent  a  fundamental  change  in the
                           information set forth in the registration  statement;
                           and

                  (iii)    To include any material  information  with respect to
                           the plan of distribution not previously  disclosed in
                           the registration  statement or any material change to
                           such information in the registration statement.

         (2)      That, for the purpose of determining  any liability  under the
                  Securities  Act of 1933,  each such  post-effective  amendment
                  shall be deemed to be a new registration statement relating to
                  the  securities  offered  therein,  and the  offering  of such
                  securities at that time shall be deemed to be the initial bona
                  fide offering thereof.

         (3)      To  remove  from  registration  by means  of a  post-effective
                  amendment any of the securities  being registered which remain
                  unsold at the termination of the Offering.

         Insofar as indemnification for liabilities arising under the Securities
         Act of 1933 may be permitted to directors,  officers,  and  controlling
         persons  of the  Company  pursuant  to  the  foregoing  provisions,  or
         otherwise,  the  Company  has been  advised  that in the opinion of the
         Securities  and Exchange  Commission  such  indemnification  is against
         public   policy  as   expressed   in  the  Act,   and  is,   therefore,
         unenforceable.  In the event that a claim for  indemnification  against
         such  liabilities  (other  than the  payment by the Company of expenses
         incurred or paid by a director,  officer,  or controlling person of the
         Company in the successful  defense of any action,  suit, or proceeding)
         is  asserted  by such  director,  officer,  or  controlling  person  in
         connection  with the  securities  being  registered,  the Company will,
         unless in the  opinion  of  counsel  the  matter  has been  settled  by
         controlling  precedent,  submit to a court of appropriate  jurisdiction
         the  question  whether  such  indemnification  by it is against  public
         policy as expressed in the  Securities Act of 1933 and will be governed
         by the final adjudication of such issue.

                                      II-11


<PAGE>
<PAGE>


                          FINANCIAL STATEMENT SCHEDULES
               INDEBTEDNESS OF AND TO RELATED PARTIES-NON CURRENT

<TABLE>
<CAPTION>
                                    Balance        Additions/     Balance      Additions/    Balance         Additions/     Balance
Name of Person                      12/31/91       Deletions      12/31/92     Deletions     12/31/93        Deletions      12/31/94
- --------------                      --------       ---------      --------     ---------     --------        ---------      --------
<S>                                <C>                  <C>      <C>                <C>     <C>              <C>                <C>
Catalyst Ventures                    $65,650              $0       $65,650            $0      $65,650          $65,650            $0
Nolan Bushnell                        55,683               0        55,683             0       55,683           55,683             0
Berte Hirschfield                     33,000               0        33,000             0       33,000           33,000             0
Michael Freeman                       10,000               0        10,000             0       10,000           10,000             0
Freeman-Hirschfield Associates        34,400               0        39,400             0       39,400           39,400             0
                                      ------               -        ------             -       ------           ------             -
Total                               $203,733              $0      $203,733            $0     $203,733         $203,733            $0
                                    ========              ==      ========            ==     ========         ========            ==
</TABLE>


Note: Indebtedness  of and to related  parties-non  current is  reflected in the
      Company's balance sheet as follows:



<TABLE>
<CAPTION>
                                                            December 31
                                                       1993                 1994
                                                       ----                ----
<S>                                               <C>                      <C>
Note Payable                                         $150,000                $0
Due to related parties-above                          203,733                 0
Due to creditors                                      124,959                 0
Interest Payable                                      231,102                 0
                                                      -------                --
Repayable from Repayment Pool                        $709,794                $0
</TABLE>

                                      II-12



<PAGE>
<PAGE>



                                   SIGNATURES
   
Pursuant to the  requirements  of the Securities Act of 1933, the Registrant has
duly caused this Post-Effective Amendment No. 1 to the Registration Statement to
be signed on its behalf by the undersigned thereunto duly authorized in the City
of New York and State of New York on the 13th day of March, 1996.
    


                                  ACTV, INC.


                                  By: /s/ William C. Samuels
                                          --------------------------------------
                                          William C. Samuels
                                          President and Chief Executive Officer




   
Pursuant to the  requirements of the Securities Act of 1933, this Post-Effective
Amendment  No. 1 to the  Registration  Statement  has been  signed  below by the
following persons in the capacities and on the date indicated.
    




<TABLE>
<CAPTION>

Signature                           Title                                      Date
- ---------                           -----                                      ----
   
<S>                                 <C>                                        <C>
/s/ William C. Samuels              
- ---------------------------         Chairman of the Board, President,          March 13, 1996
William C. Samuels                  Chief Executive Officer and Director
    

   

/s/ David Reese
- ----------------------------        Director and Executive Vice-President      March 13, 1996
David Reese                         and President -- ACTV Entertainment, Inc.
    

   

*                                   
- ------------------------------      Director, Executive Vice President --      March 13, 1996
Bruce Crowley                       Distance Learning and President - ACTV,
                                    Interactive, Inc.
    
   

/s/ Christopher Cline
- ------------------------------      Vice President, Chief Financial Officer    March 13, 1996
Christopher C. Cline                and Secretary
    

   

*                                   
- ------------------------------      Director                                   March 13, 1996
Jay M. Kaplowitz
    

   

*                                   
- ------------------------------      Director                                   March 13, 1996
Richard Hyman
    
   

*                                   
- ------------------------------      Director                                   March 13, 1996
Howard Squadron
    

*By: /s/ William C. Samuels
     -----------------------
     William C. Samuels
     Attorney-in-fact

</TABLE>




                          Statement of Differences

The registered trademark symbol shall be expressed as ........ 'r'
The trademark symbol shall be expressed as ................... 'tm'




<PAGE>
<PAGE>



                                  EXHIBIT INDEX
<TABLE>
<S>        <C>           <C>

3.          (i)(a)         Restated Certificate of Incorporation.*
               (b)                 Amendment to Certificate of Incorporation.******
              (ii)         By-Laws.*
             (iii)         Form of Warrant Agreement by and between the Registrant and Continental Stock
                           Transfer and Trust Company, as Warrant Agent.*
              (iv)         Form of Underwriter's Warrant Agreement by and between the Registrant and the
                           Underwriter.*
               (v)         Intentionally Omitted.*

5.             (i)         Opinion of Gersten, Savage, Kaplowitz & Curtin

9.       Voting Trust Agreements
         (i)-(xxi)         Deleted.
            (xxii)         Voting Agreement dated November 11, 1994, by and between William C. Samuels and
                           Michael J. Freeman.
           (xxiii)         Voting Trust Agreement dated March 10, 1994 by and among William C. Samuels, The
                           Washington Post Company and ACTV, Inc. - formerly 10(lxix)******

10.   Material Contracts.

               (i)         Deleted.*
              (ii)         Lease, dated December 5, 1986, by and between the Registrant, as the Tenant, and
                           Rockefeller Center Properties, as the Landlord.*
             (iii)         Deleted.
              (iv)         Deleted
               (v)         Deleted.
              (vi)         License  Agreement,  dated  November 2, 1987,  by and
                           between the  Registrant and Le LGV, Ltee with respect
                           to Canada, Europe and the USSR.*
             (vii)         Deleted.
            (viii)         Stock Purchase Agreement, dated March 8, 1988, by and
                           among   ACTV   Entertainment    Corp.(formerly   ACTV
                           Entertainment Broadcast Corp.), the Registrant and Le
                           LGV Ltee, as Buyer.*
              (ix)         Shareholders Agreement, dated March 8, 1988, by and among ACTV Entertainment Corp.
                           (formerly ACTV Entertainment Broadcast Corp.), as the Corporation, and Le LGV, Ltee
                           and the Registrant, as the Shareholders.*
               (x)         License Agreement, dated August 20, 1994, by and between ACTV Entertainment Corp.
                           as Licensee and the Registrant as Licensor.
              (xi)         Pledge Agreement, dated March 8, 1988, by and between ACTV Entertainment Corp.
                           (formerly ACTV Entertainment Broadcast Corp.), as the Pledgee, and Le LGV, Ltee, as
                           the Pledgor.*
             (xii)         Option Agreement, dated as of November 2, 1987, between the Registrant, as the corpora-
                           tion, and Le LGV Ltee, as the Optionee.*
            (xiii)         Letter agreement, dated November 29, 1988, with LGV, Ltee.*
             (xiv)         Deleted.
              (xv)         United States Patent for Interactive Cable Television System, number 4,264,925, dated
                           April 28, 1981.*
</TABLE>



<PAGE>
<PAGE>


<TABLE>
<S>              <C>       <C>
               (xvi)       United States Patent for Dedicated Channel Interactive Cable Television System, number
                           4,264,924, dated April 28, 1981.*
              (xvii)       United States Patent for Method for Expanding Interactive ACTV Displayable Choices for
                           a Given Channel Capacity, number 4,573,072, dated February 25, 1986.*
             (xviii)       United  States  Patent  for Method  for  Providing  A
                           Targeted  Profile  Interactive  CATV Display,  number
                           4,602,279, dated July 22, 1986.*
               (xix)       United States Patent for  One Way Interactive multisubscriber Communication System
                           number, 4,507,680, dated March 26, 1985.*
                (xx)       United States Patent for Interactive Television System for Providing Full Motion Synched
                           Compatible Audio/Visual Displays, number 4,847,698, dated July 11, 1989.*
               (xxi)       United States Patent for Interactive Television System for Providing Full Motion Synched
                           Compatible Audio/Visual Television Signals, number 4,847,700, dated July 11, 1989.*
              (xxii)       United States Patent for Method for Providing an Interactive Full Motion  Synched
                           Compatible Audio/Visual Television Display, number 4,847,699, dated July 11, 1989.*
             (xxiii)       Option Agreement, dated as January 1, 1989, by and between Jay M. Kaplowitz and the
                           Registrant.*
              (xxiv)       Revised Confirmatory Assignment dated October 31, 1989, by and between Michael J.
                           Freeman and the Registrant.*
               (xxv)       Confirmatory Assignment dated September 13, 1989, by and between Michael J. Freeman
                           and the Registrant.*
              (xxvi)       Termination and Settlement Agreement,  dated June 11,
                           1985,  by and among the  Registrant,  as the Company,
                           and Michael Freeman,  Berte  Hirschfield,  as the New
                           Investors,  and Catalyst I Partners,  Nolan  Bushnell
                           and Catalyst Technologies, as the Former Investors.*
             (xxvii)       Financing  Agreement,  dated  June 11,  1985,  by and
                           among the  Registrant,  and Michael  Freeman,  Ph.D.,
                           Berte   Hirschfield  and  Leonard  Schaier,   as  the
                           Investors.*
            (xxviii)       Deleted.
              (xxix)       Letter Agreement, dated June 11, 1985 by and among the Registrant, Berte Hirschfield,
                           Michael Freeman and Prudential-Bache Securities, Inc.*
               (xxx)       Deleted.
              (xxxi)       Articles of Incorporation of ACTV Entertainment Corp. (formerly ACTV Entertainment
                           Broadcast Corp.), filed in the State of New York on March 8, 1988.*
             (xxxii)       By-Laws of ACTV Entertainment Corp. (formerly ACTV Entertainment Broadcast
                           Corp.)*
            (xxxiii)       Form of 1989 Employee Incentive Stock Option Plan.*
             (xxxiv)       Form of Amendment No. 1 to 1989 Employee Incentive Stock Option Plan.*
              (xxxv)       Form of 1989 Employee Non-qualified Stock Option Plan.*
             (xxxvi)       Form of Amendment No. 1 to 1989 Employee Non-qualified Stock Option Plan.*
            (xxxvii)       1986 Non-qualified Stock Option Plan.*
           (xxxviii)       Form of 1986 Non-qualified Stock Option Agreement.*
             (xxxix)       Stock Option Agreement, dated as of August 1, 1989, by and between the Registrant and
                           William C. Samuels.*
                (xl)       Deleted.
               (xli)       Option Agreement dated as of March 1, 1989 by and between David Reese and the
                           Registrant.*
              (xlii)       Deleted.
             (xliii)       Deleted.
              (xliv)       Deleted.
</TABLE>



<PAGE>
<PAGE>


<TABLE>
<S>        <C>           <C>

               (xlv)       Deleted
              (xlvi)       Deleted.
             (xlvii)       Deleted.
            (xlviii)       Deleted.
              (xlix)       Deleted.
                 (l)       Deleted.
                (li)       Deleted.
               (lii)       Option and Majority Rights Agreement, dated March 17, 1992, by and between the
                           Washington Post Company and the Registrant.***
              (liii)       Convertible Note Purchase Agreement, dated March 17, 1992, by and between the
                           Washington Post Company and the Registrant.***
              (liii)       Standstill Agreement, dated March 17, 1992, by and between the Washington Post
                           Company and the Registrant.***
               (liv)       Common Stock Purchase Agreement, dated March 17, 1992, by and between the
                           Washington Post Company and the Registrant.***
                (lv)       Security Agreement, dated March 17, 1992, by and between the Washington Post
                           Company and the Registrant.***
               (lvi)       8% Convertible Promissory Note, dated March 17, 1992, by and between the Washington
                           Post Company and the Registrant.***
              (lvii)       Consulting and Option Agreement dated March 18, 1991, by and between the Registrant
                           and Peterson Consulting.**
             (lviii)       Partnership Agreement between ACTV Interactive, Inc. and Post Company-Newsweek
                           Education, Inc. dated July 14, 1992.***
               (lix)       New Warrant Agreement between the Registrant, Josephthal Lyon & Ross Incorporated
                           and certain persons dated April 1993.****
                (lx)       Agreement between the Registrant and Josephthal Lyon & Ross
                           Incorporated dated April 1993.****
               (lxi)       US License Agreement dated June 8, 1993 between Videotron Technologies Ltd. and
                           ACTV, Inc.*****
              (lxii)       Foreign License Agreement dated June 8, 1993 between Le Groupe Videotron and ACTV,
                           Inc.*****
             (lxiii)       Stipulation of Settlement dated June 8, 1993 between Le Groupe Videotron and ACTV,
                           Inc.*****
              (lxiv)       Amendment  to the Option  Agreement  dated  March 17,
                           1992 dated June 14, 1993 between the Washington  Post
                           Company and ACTV, Inc.*****
               (lxv)       Deleted.
              (lxvi)       Partnership Interest Purchase Agreement dated March 11, 1994 between The Washington
                           Post Company and ACTV, Inc.******
             (lxvii)       Security Agreement dated March 11, 1994 between The Washington Post Company and
                           ACTV, Inc.******
             (lxiii)       Amendment to Standstill Agreement dated March 11, 1994 between The Washington Post
                           Company and ACTV, Inc.******
              (lxix)       Deleted
               (lxx)       Employment Agreement dated November 10, 1994 between Dr. Michael J. Freeman and
                           ACTV, Inc.
              (lxxi)       Memorandum dated November 23, 1993 between the William Morris Agency and ACTV,
                           Inc.******
             (lxxii)       Settlement Agreement dated April 25, 1994 among Nolan Bushnell, Catalyst Technologies.
</TABLE>



<PAGE>
<PAGE>


<TABLE>
<S>            <C>         <C>
                           and ACTV, Inc.****
            (lxxiii)       Deleted.
             (lxxiv)       Agreement dated as of February 14, 1994 between Turner Educational Services, Inc. and
                           ACTV, Inc.****
              (lxxv)       Agreement dated as of December 30, 1993 between Phoenix Learning Group and ACTV,
                           Inc.****
             (lxxvi)       Agreement dated as of July 1, 1993 between Bergwall Productions and ACTV, Inc.****
            (lxxxii)       Deleted.
           (lxxxiii)       Employment Agreement dated August 1, 1995 between the Company and William C.
                           Samuels. *******
            (lxxxiv)       Employment Agreement dated August 1, 1995 between the Company and David Reese.*******
             (lxxxv)       Agreement dated August 16, 1995 between the Company and Cable News Network, Inc.*******
            (lxxxvi)       Option Agreement dated September 29, 1995, between the Company and Richard H.
                           Bennett.+
           (lxxxvii)       Assignment dated September 29, 1995 between the Company and Richard H. Bennett.+
          (lxxxviii)       Employment Agreement dated as of December 15, 1995 between Bruce Crowley and
                           ACTV.+
            (lxxxix)       Joint Venture  Agreement dated as of December 1, 1995
                           between Earth Web, LLC and ACTV.+

   

                (xc)       Option Agreement dated October 31, 1994 between David Reese and ACTV, Inc.+
    
   
               (xci)       Option Agreement dated December 31, 1994, amended August 1, 1995, between William C. Samuels and ACTV,
                           Inc.+
    
   
              (xcii)       Letter Agreement dated September 8, 1994 between Gerard Klauer Mattison & Co., Inc. and ACTV, Inc.+
    
   
             (xciii)       Option Agreement dated November 11, 1994, between Gerard Klauer Mattison & Co., Inc. and ACTV, Inc.+
    
   
              (xciv)       Option Agreement dated December 1, 1994, between Gerard Klauer Mattison & Co., Inc. and ACTV, Inc.+
    
   
               (xcv)       Private Placement Distribution Agreement dated November 11, 1994 between ETR & Associates, Inc. and
                           ACTV, Inc.+
    
   
              (xcvi)       Agreement dated March 30, 1995 between General Instrument and ACTV, Inc.+
    
   
             (xcvii)       Technical Services Agreement dated May 1995 between David Sarnoff Research Center, Inc. and ACTV, Inc.+
    
   
            (xcviii)       Agreement dated August 18, 1995 between David Sarnoff Research Center, Inc. and ACTV, Inc.+
    

</TABLE>


23.      Consents
   
         (i)  Consent of Deloitte & Touche LLP+
    
         (ii)  Consent of  Gersten,  Savage,  Kaplowitz & Curtin  (contained  in
         Exhibit 5)

24.      Power of Attorney (Included on Company Signature Page)

*        Incorporated  by  reference  from Form S-1 Registration Statement (File
         No. 33-34618) which became effective on May 4, 1990.

**       Incorporated  by  reference  from  the Company's Form 10-K for the year
         ended December 31, 1991.

***      Incorporated by reference from the Company's Form 8-K dated July 24,
         1991.

****     Incorporated  by  reference  from  Form  S-1  Registration  Statement
         (File No. 33-61320),  Post  Effective  Amendment No. 4 of which became
         effective on July 22, 1994.

*****    Incorporated  by  reference  from  the Company's Form 8-K dated June 8,
         1993.

******   Incorporated  by reference to the Company's Form 10-K for the year
         ended December 31, 1993.

*******  Incorporated  by reference from Form S-8  Registration  Statement which
         became effective on October 4, 1995.

+          Previously Filed
                                     








<PAGE>



<PAGE>


            [LETTERHEAD OF GERSTEN, SAVAGE, KAPLOWITZ & CURTIN, LLP]


   

    
                                                                  March 12, 1996
ACTV, Inc.
1270 Avenue of the Americas
New York, New York 10020

Gentlemen:
   
You  have  requested  our  opinion,  as  counsel  for  ACTV,  Inc.,  a  Delaware
corporation (the "Company"),  in  connection with Post-Effective Amendment No. 1
to the Registration Statement on Form S-1 (the "Registration  Statement"), under
the Securities  Act of 1933  (the  "Act"),  being  filed  by  the  Company  with
the Securities and Exchange Commission.
    
The  Registration  Statement  relates to (i) an  offering  by the  Company  (the
"Offering")  of up to 2,500,000  shares (the "Company  Shares") of common stock,
par value $.10 (the "Common  Stock"), and (ii) 3,850,000  shares of Common Stock
(the "Security Holders' Shares").  Up to 122,855 of the Security Holders' Shares
may be issued  by  the  Company  upon  the  exercise  of  options,  warrants  or
pursuant  to  SARs  that are currently outstanding and are not exercisable for a
period of six months.  Up to  3,727,145 of the Security  Holders'  Shares may be
sold by security holders who have acquired or will acquire such  shares from the
Company  (i) upon  exercise  of currently exercisable  options and warrants, and
pursuant to  SARs,  (ii) upon  issuance  to  consultants  pursuant  to  existing
agreements,  and  (iii)  upon  issuance  in connection with certain financings.

We have examined such records and documents and made such examinations of law as
we have deemed relevant in connection with this opinion.  It is our opinion that
when there has been compliance with the Act, the Company Shares and the Security
Holders  Shares,  when issued,  delivered,  and  paid  for,  will be fully paid,
validly issued and nonassessable.

No opinion is  expressed  herein as to any laws other than the laws of the State
of  New  York,  of  the  United  States  and  the corporate laws of the State of
Delaware.

We  hereby  consent  to  the  filing  of  this  opinion  as an  exhibit  to  the
Registration Statement and to the reference to our firm under the caption "Legal
Matters" in the Registration Statement. In so doing, we do not admit that we are
in the category of persons whose consent is required  under Section 7 of the Act
of  the  rules  and  regulations  of  the  Securities  and  Exchange  Commission
promulgated thereunder.

                                        Very truly yours,


                                    /s/ GERSTEN, SAVAGE, KAPLOWITZ & CURTIN, LLP
                                        ----------------------------------------
                                        GERSTEN, SAVAGE, KAPLOWITZ & CURTIN, LLP

<PAGE>




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