ACTV INC /DE/
PRE 14A, 1996-05-13
PATENT OWNERS & LESSORS
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
1934

Filed by the Registrant [ X ]
Filed by a Party other than the Registrant  [  ]

Check the appropriate box:

         [ X ]   Preliminary Proxy Statement
         [   ]   Definitive Proxy Statement
         [   ]   Definitive Additional Materials
         [   ]   Soliciting Material Pursuant to ss.240.14a-11(c) or
                 ss.240.14a-12

                                   ACTV, INC.
      --------------------------------------------------------------------
                (Name of Registrant as specified in its charter)


      --------------------------------------------------------------------
      (Name of Person(s) Filing Proxy Statement), if other than Registrant

Payment of Filing Fee (Check the appropriate box):

         [ X ]  $125 per  Exchange  Act  Rules  0-11(c)(l)(ii),  14a-6(i)(l)  or
                14a-6(i)(2).

         [   ]  $500 per each party to the controversy  pursuant to Exchange Act
                Rule 14a- 6(i)(3).

         [   ]  Fee computed on table below per  Exchange Act Rules  14a-6(i)(4)
                and 0-11.

                (1)  Title of each  class  of  securities  to which  transaction
                     applies: __________________________________________________

                (2) Aggregate number of securities to which transaction applies:
                    
                    ------------------------------------------------------------

                (3) Per  unit  price or other  underlying  value of  transaction
                    computed pursuant to Exchange Act Rule 0-11:__________(A)

                (4) Proposed maximum  aggregate value of transaction:__________

                (5) Total fee paid:_____________________________________________

         [   ]  Fee paid previously with preliminary materials.

         [   ]  Check  box if any of the  fee  is  offset  as  provided  by
                Exchange  Act Rule 0-11(a)(2)  and  identify  the filing for
                which the  offsetting  fee was paid  previously.  Identify the
                previous filing by registration  statement number, or the Form
                or Schedule and the date of its filing.

                (1) Amount Previously Paid:_____________________________________
                (2) Form, Schedule or Registration Statement No.:_______________
                (3) Filing Party:_______________________________________________
                (4) Date Filed:_________________________________________________


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<PAGE>



                                   ACTV, INC.
                           1270 Avenue of the Americas
                            New York, New York 10020

                                   -----------

                  NOTICE OF 1996 ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JUNE 20, 1996
                                   -----------

TO THE STOCKHOLDERS OF ACTV, INC.:

     NOTICE IS HEREBY GIVEN that the 1996 Annual  Meeting of  Stockholders  (the
"Meeting") of ACTV, Inc. (the "Company") will be held at ACTV, Inc., 1270 Avenue
of the Americas,  Suite 2401, New York, New York 10020 on June 20, 1996, at 9:30
a.m., local time for the following purposes:

     1. To approve an  amendment  to the  Company's  By-Laws to provide  for the
        election of directors to staggered terms;

     2. To elect six  directors to hold office for initial  terms of one, two or
        three  years,  or in the event the proposed  amendment to the  Company's
        By-Laws authorizing a staggered Board of Directors is not approved, then
        for a term of one year;

     3. To  approve  an  amendment  to the  Company's  Restated  Certificate  of
        Incorporation  to  increase  the  number  of  authorized  shares  of the
        Company's  Common Stock,  $.10 par value per share,  from  17,000,000 to
        35,000,000;

     4. To approve the adoption of the Company's 1996 Stock Appreciation  Rights
        Plan;

     5. To approve the adoption of the Company's 1996 Stock Option Plan;

     6. To ratify the  appointment  of Deloitte & Touche  LLP, as the  Company's
        independent certified public accountants for the ensuing year; and

     7. To act upon such other  business as may properly come before the Meeting
        or any adjournment thereof.

     Only  stockholders of record at the close of business on April 29, 1996 are
entitled to notice of and to vote at the Meeting and any adjournments thereof.

     In order to ensure the presence of a quorum at the Meeting, it is important
that  Stockholders  representing  a majority  of the  voting  power of all stock
outstanding be present in person or  represented  by their  proxies.  Therefore,
whether you expect to attend the  Meeting in person or not,  please  sign,  fill
out,  date  and  promptly  return  the  enclosed  proxy  card  in  the  enclosed
self-addressed,  postage-paid  envelope. If you attend the Meeting and prefer to
vote in person, you can revoke your proxy.

Dated:  May ____, 1996                 By Order of the Board of Directors


                                       William C. Samuels
                                       Chairman and Chief Executive
                                       Officer


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                                   ACTV, INC.
                           1270 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10020
                           ---------------------------

                                 PROXY STATEMENT
                           ---------------------------

                       1996 ANNUAL MEETING OF STOCKHOLDERS

                     To Be Held at 9:30 a.m., at ACTV, Inc.,
        1270 Avenue of the Americas, Suite 2401, New York, New York 10020
                                on June 20, 1996


     This Proxy  Statement is furnished in connection  with the  solicitation by
the Board of Directors of ACTV,  Inc. (the "Company") for use at the 1996 Annual
Meeting of  Stockholders  of the Company (the "Meeting") to be held at 9:30 a.m.
at ACTV, Inc., 1270 Avenue of the Americas, Suite 2401, New York, New York 10020
on June 20, 1996,  and at any  adjournments  thereof.  Anyone giving a proxy may
revoke it at any time before it is exercised by giving the Chairman of the Board
of Directors of the Company  written notice of the  revocation,  by submitting a
proxy bearing a later date,  or by attending the Meeting and voting.  This Proxy
Statement,  the accompanying Notice of Meeting and form of proxy have been first
sent to the stockholders on or about May , 1996.

     All properly executed,  unrevoked proxies on the enclosed form, if returned
prior to the Meeting,  will be voted in the manner specified by the Stockholder.
If no specific instruction is given, the shares represented by the proxy will be
voted in accordance with the Board of Directors' recommendations.


                             OWNERSHIP OF SECURITIES

     Only stockholders of record at the close of business on April 29, 1996, the
date fixed by the Board of Directors in accordance  with the Company's  By-Laws,
are entitled to vote at the Meeting. As of April 29, 1996, the record date fixed
for the  determination  of Stockholders  entitled to vote at the Meeting,  there
were issued and outstanding  11,891,105  shares of common stock,  $.10 par value
per share (the "Common Stock").

     Each  outstanding  share is entitled  to one vote on all  matters  properly
coming before the Meeting.  A majority of the shares of the  outstanding  Common
Stock is necessary to constitute a quorum for the Meeting.





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     The  following  table sets forth certain  information  as of April 29, 1996
with  respect  to each  beneficial  owner  of five  percent  (5%) or more of the
outstanding shares of Common Stock of the Company,  each director of the Company
and all officers  and  directors  as a group.  The table does not include  stock
appreciation  rights  ("SARs"),  nor does it include  options  that have not yet
vested or are not exercisable within 60 days of the date hereof:

<TABLE>
<CAPTION>

Name and Address                                   Number of                     Percent
of Beneficial Owner                                 Shares                      of Class
- -------------------                                 ------                      --------
<S>                                                 <C>                          <C>   
William C. Samuels (1)                               3,321,917                    26.74%
c/o ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020

David Reese  (2)                                       105,000                     *
c/o ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020

Bruce Crowley (3)                                       66,000                     *
c/o ACTV, Inc.
1270 Avenue of the Americas
New York, NY 10020

Richard Hyman (4)                                       25,000                     *
c/o Triquest Financial Services, Corp.
505 Park Avenue
New York, NY 10022

Howard Squadron (5)                                     65,267                     *
c/o Squadron, Ellenoff, Plesent,
Sheinfeld & Sorkin
551 Fifth Avenue
New York, NY 10176

The Washington Post Company (6)                      2,341,334                    19.69%
1150 15th Street, N.W.
Washington, D.C. 20071

William A. Frank                                             0                     *
c/o The Greenwich Group
1177 High Ridge Road
Stamford, CT 06905

All Directors and Officers                           3,645,163                    28.7%
as a Group (6 persons)
(1)(2)(3)(4)(5)(6)(7)

</TABLE>

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- ----------
*        Indicates less than 1% of shares of Common Stock outstanding.

(1)      Includes (a) 240,950 shares of Common Stock owned by Mr.  Samuels,  (b)
         533,035  shares  of  Common  Stock  issuable  to Mr.  Samuels  upon the
         exercise of stock  options,  and (c)  2,341,334  shares of Common Stock
         owned by The Washington  Post Company (the "Post  Company") and 206,598
         shares owned by Dr. Michael J. Freeman, respectively, which are subject
         to voting agreements with Mr. Samuels.

(2)      Consists of 105,000  shares of Common Stock  issuable to Mr. Reese upon
         the exercise of stock options.

(3)      Consists of 66,000 shares of Common Stock  issuable to Mr. Crowley upon
         the exercise of stock options.

(4)      Consists of 25,000 shares issuable upon the exercise of stock options.

(5)      Includes 50,000 shares issuable upon the exercise of stock options. Mr.
         Squadron  served as a  Director  of the  Company  since  January  1995,
         however,  he has  announced  his  intention to resign as a Director and
         will  not  stand  for   reelection  at  the  1996  Annual   Meeting  of
         Stockholders.

(6)      All of the Post Company's shares are subject to a voting agreement with
         Mr. Samuels.  Does not include shares issuable upon the exercise of the
         right of the Post  Company  to  purchase  from the  Company,  at a fair
         market exercise price to be determined,  the number of shares of Common
         Stock  necessary   (currently  7,598,224  shares)  to  bring  the  Post
         Company's  percentage ownership of the total then outstanding shares to
         51%. See "Certain  Relationships and Related Transactions." At present,
         the Company does not have enough shares  authorized to accommodate  the
         Post Company  should it choose to exercise such right.  Therefore,  the
         Board  of   Directors   has  proposed  an  amendment  to  the  Restated
         Certificate of Incorporation which would increase the authorized number
         of shares of Common  Stock,  and  enable the  Company  to  fulfill  its
         obligations  should the Post Company exercise such right. See "Proposal
         No. 2."

(7)      Includes 835,035 shares issuable upon the exercise of options that have
         vested or vest within 60 days of the date of this Proxy Statement.




                                        3

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                                 PROPOSAL NO. 1

                        AMENDMENT OF BY-LAWS TO AUTHORIZE
                    STAGGERED TERMS FOR ELECTION OF DIRECTORS

     The Board of Directors of the Company has adopted resolutions  proposing an
amendment to the Company's  By-Laws  under which the Board of Directors  will be
divided  into three  classes,  as  provided  under  Section  141 of the  General
Corporation Law of Delaware (the "GCL").  Initially Class III directors (William
C. Samuels and William A. Frank) would be elected for a three-year  term,  Class
II  directors  (David  Reese and  Steven W.  Schuster)  would be  elected  for a
two-year term, and Class I directors  (Bruce Crowley and Richard Hyman) would be
elected for a  one-year  term; thereafter,  successors to directors  whose terms
expire will be elected for three-year terms. A copy of the proposed amendment to
the Company's By-Laws is attached hereto as Appendix I.

     Section 141 of the GCL allows a corporation to amend its By-Laws to provide
for the election of directors to staggered terms. Under this statute,  the board
may be  divided  into one,  two or three  classes of  directors  who may then be
elected to initial  terms of one,  two and  three-year  terms if there are three
classes.  Thereafter, and at each annual election held after such classification
and election,  directors shall be chosen for a full term, as the case may be, to
succeed those whose terms expire.  The Company's Board of Directors has proposed
an  amendment  to its  By-Laws  under  which  there  would be three  classes  of
directors  who would be  initially  elected to one,  two and  three-year  terms,
respectively,  and  thereafter to three-year  terms.  The Board of Directors has
designated  which of its current members are to be assigned to each of the three
classes of directors,  if the amendment is approved.  If the number of directors
is changed in the future, any increase or decrease must be apportioned among the
classes so the number of directors in each class is as nearly equal as possible.
Any additional director of any class elected to fill a vacancy resulting from an
increase  in the number of  directors  shall  hold  office for a term that shall
coincide  with the remaining  term of that class.  In no event may a decrease in
the  number of  directors  shorten  the terms of any  incumbent  director.  Each
elected or appointed director shall hold office until the annual meeting for the
year in which such director's  term expires and until such director's  successor
shall be elected and qualified.

     The Company  believes  that the proposed  amendment to establish  staggered
terms for the election of directions will provide  additional  continuity to its
management by having persons serve on its Board of Directors for a longer period
of time,  without  standing for  reelection.  The Board of Directors  intends to
expand the number of positions on the Board as it identifies  qualified  persons
who are willing to serve as directors of the Company.  The Company believes that
three-year  terms  for its  directors  will be more  attractive  to a  potential
director candidate and thus will make available to the Company more candidates.

     While the  Company  believes  the  proposed  amendment  to its  By-Laws  is
warranted  because of the factors  discussed above, the amendment will also make
it more difficult to change

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control of the Company.  If there were an attempt by the  stockholders to change
control of the Company by removing and  replacing all or a majority of the Board
of Directors  it will be more  difficult  if there are  staggered  terms for the
election of  directors.  Since not all  directors  will stand for  election at a
single stockholders'  meeting, as is the case now, the stockholders  desiring to
change  control  would have to vote at  multiple  meetings in order to do so. It
would  require at least two annual  meetings to remove and replace a majority of
the  directors  of the Company and  stockholders  would have to vote at multiple
meetings in order to do so, and it would require three annual meetings to remove
and replace the entire Board of Directors.

Stockholder Vote Required

     Approval of the amendment to the By-Laws  requires the affirmative  vote of
the  holders of a majority  of the shares of Common  Stock  present in person or
represented by proxy at the Annual Meeting of Stockholders.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE
           AMENDMENT TO THE COMPANY'S BY-LAWS AUTHORIZING THE ELECTION
       OF PERSONS TO THE COMPANY'S BOARD OF DIRECTORS FOR STAGGERED TERMS.



                                        5

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                                 PROPOSAL NO. 2

                              ELECTION OF DIRECTORS


     Six  directors  are  proposed  to be elected at the  Meeting,  each to hold
office for a period of one,  two or three  years as set forth  below,  or in the
event the proposed  amendment to the Company's  By-Laws  authorizing a staggered
Board of Directors is not  approved,  then for a period of one year,  and in any
event until a successor has been elected and qualified.  It is intended that the
accompanying  proxy will be voted in favor of the following  persons to serve as
directors,  unless the stockholder  indicates to the contrary on the proxy.  The
Company expects that each of the nominees will be available for election, but if
any of them is not a candidate at the time the election  occurs,  it is intended
that  such  proxy  will be voted  for the  election  of  another  nominee  to be
designated  by the Board of  Directors to fill any such vacancy or the number of
directors to be elected at this time may be reduced by the Board of Directors.

<TABLE>
<CAPTION>

Name                           Age                Position with the Company
- ----                           ---                -------------------------
<S>                             <C>               <C>
William C. Samuels              53                Chairman, Chief Executive
                                                  Officer, President and
                                                  Director

David Reese                     39                Executive Vice-President,
                                                  President -- ACTV
                                                  Entertainment, Inc. and
                                                  Director

Bruce Crowley                   38                Executive Vice-President,
                                                  President -- ACTV
                                                  Interactive, Inc. and Director


Richard Hyman                   44                Director

William A. Frank                48                Director

Steven W. Schuster              41                Director


</TABLE>

                                        6

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<PAGE>



Nominees for Directors to Serve a Three-Year Term

     WILLIAM C.  SAMUELS has served as  President  and a Director of the Company
since August 1, 1989. He became the Chief Executive Officer in 1993 and Chairman
of the  Board in  1994.  He also  served  as  Chairman  of ACTV  Interactive,  a
partnership  with the Post Company,  from July 1992 through March 1994, when the
Company acquired the Post Company's  interest in ACTV  Interactive,  Inc. ("ACTV
Interactive").  Mr.  Samuels is a trustee of the Howard J. Samuels  Institute at
City  College.  Mr.  Samuels has a JD from Harvard Law School (1968) and a BS in
Economics and Engineering from the Massachusetts Institute of Technology (1965).

     WILLIAM A. FRANK has been a Director since April 1996. He currently  serves
as the Chief Executive Officer of Greenwich  Entertainment Group (the "Greenwich
Group"),  a position he has held since August  1994.  The  Greenwich  Group is a
licensee of the Company's  Programming  Technology for use in malls and museums.
See "Certain  Relationships and Related  Transactions." Mr. Frank also currently
serves as Chairman of the Board of  Corsearch,  a data  research  company.  From
October 1993 to July 1994, Mr. Frank was employed by the Company as President of
Private Networks.  Prior thereto, he was employed for a period of eighteen years
at Alexander Proudfoot Company, a strategic  management  consulting company. Mr.
Frank has a B.S. from the University of Missouri (1970).

Nominees for Directors to Serve a Two-Year Term

     DAVID REESE has been Executive Vice President of the Company since November
1992 and has been President of ACTV Entertainment,  Inc. ("ACTV Entertainment"),
a subsidiary of the Company,  since  November  1994. He has been employed by the
Company  since  December  1988,  and served as the Company's  Vice  President of
Finance from September 1989 through  November 1992. He has been a Director since
1992. Mr. Reese has a BS from Pennsylvania State University (1978).

     STEVEN W.  SCHUSTER has been a Director of the Company  since May 1996.  He
has been  engaged in the practice of law for more than 16 years,  since  January
1996,  with the firm of  McLaughlin & Stern LLP. From June 1993 to December 1995
he was a member of the law firm of Shane & Paolillo, P.C., and from January 1991
to May 1993 he was a member  of the law firm of  Gersten,  Savage,  Kaplowitz  &
Curtin,  LLP, counsel to the Company.  Mr. Schuster received his BA from Harvard
University (1976) and his JD from New York University School of Law (1980).

Nominees for Directors to serve a One-Year Term

     BRUCE  CROWLEY  joined the  Company as  President  - Distance  Learning  in
October  1994,  became  Executive  Vice  President in October  1995,  and became
President of ACTV  Interactive  and a Director of the Company in December  1995.
Prior thereto,  he had been employed by KDI Corporation since 1988, and was most
recently responsible for KDI

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Corporation's education division. Mr. Crowley has a B.A. from Colgate University
(1979) and an M.B.A. from Columbia University (1984).

     RICHARD HYMAN has been a Director  since  December  1994. For more than the
past five years, he has been the President of Triquest Financial Services, Corp.
Mr. Hyman received a BA from the University of Wisconsin (1974).

Stockholder Vote Required

     Election of each director requires the affirmative vote of the holders of a
plurality  of the shares of Common  Stock  present in person or  represented  by
proxy at the Annual Meeting of Stockholders.


          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ELECTION TO THE
           BOARD OF DIRECTORS OF THE COMPANY OF EACH OF THE NOMINEES.


Executive Compensation

Employment Agreements

     The Company and Mr. Samuels entered into an employment  agreement in August
1995. Mr. Samuels serves as Chairman of the Board, President and Chief Executive
Officer of the Company.  For the five-year  term of the  agreement,  Mr. Samuels
will be paid a minimum annual salary of $190,000 and a bonus paid in cash and/or
in  unregistered  securities  equal to 2% of the  increase  over a  twelve-month
period in the total  market  capitalization  of the Company  over fifty  million
dollars. Mr. Samuels' employment agreement contains  non-competition  provisions
pursuant to which he agreed not to engage in a business that is competitive with
the  Company  during  the  term of his  employment  agreement  and for one  year
thereafter.

     Mr. Samuels  currently  holds fully vested options to purchase an aggregate
of  533,035  shares of Common  Stock at an  exercise  price of $2.50 per  share,
exercisable  through  various dates from August 1997 through June 2001. Upon the
issuance of any stock  dividends,  stock splits or  combinations,  the number of
shares  issuable  upon the exercise of options for 533,035 of such shares may be
adjusted to avoid dilution.  Options for 120,000 of such 533,035 shares may also
be adjusted to avoid  dilution  from the issuance  from August 1989 through July
1993 by the Company of any Common  Stock  (including  Common  Stock issued after
July 1993 based on options  granted  during the August 1989 to July 1993 period)
as a result of any financing,  joint venture or other business  transaction.  In
addition,  Mr. Samuels has unvested  options to purchase an aggregate of 525,000
shares of Common Stock at an exercise price of $3.25 per share, a third of which
vest on  January  1,  1997,  1998 and  1999,  respectively,  which  options  are
exercisable  through 2003. During 1995, Mr. Samuels exercised 100,000 options at
$2.50  per  share  and  80,000 at $3.50  per  share,  therefore  increasing  his
shareholdings to 240,950

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shares of Common  Stock.  The  Company has also  issued to Mr.  Samuels  215,000
outstanding SARs.

     The Company and Mr. Reese  entered into an  employment  agreement in August
1995. For the five-year term of the agreement,  Mr. Reese will be paid a minimum
annual  base salary of  $150,000.  Mr.  Reese's  employment  agreement  contains
non-competition  provisions  pursuant  to which he  agreed  not to  engage  in a
business that is competitive  with the Company during the term of his employment
agreement and for one year thereafter.

     The Company has granted Mr. Reese fully vested  options to purchase  49,683
shares of Common Stock at an exercise  price of $2.50 per share,  which  options
are exercisable through March 1997. The Company has also granted Mr. Reese fully
vested options to purchase 55,317 shares of Common Stock at an exercise price of
$3.50 per  share,  which  options  are  exercisable  through  January  2002.  In
addition,  Mr.  Reese has  unvested  options to purchase an aggregate of 330,000
shares of Common Stock at an exercise price of $3.25 per share, a third of which
vest on  January  1,  1997,  1998 and  1999,  respectively,  which  options  are
exercisable  through  2003.  The Company has also  issued to Mr.  Reese  124,000
outstanding SARs.

     The Company and Bruce  Crowley  entered  into an  employment  agreement  in
December  1995.  Mr.  Crowley  has agreed to serve at an annual  base  salary of
$150,000. Mr. Crowley's employment agreement contains non-competition provisions
pursuant to which he agreed not to engage in a business that is competitive with
the  Company  during  the  term of his  employment  agreement  and for one  year
thereafter.

     The Company has granted to Mr. Crowley  options to purchase  100,000 shares
of Common  Stock at an  exercise  price of $3.50 per  share,  as well as 100,000
SARs. In addition,  Mr. Crowley has unvested options to purchase an aggregate of
201,000  shares of Common Stock at an exercise price of $3.25 per share, a third
of which vest on January 1, 1997, 1998 and 1999, respectively, which options are
exercisable through 2003.

     Mr. Samuels',  Mr. Reese's and Mr. Crowley's employment contracts contain a
change of control provision  whereby,  in certain  circumstances,  including the
possibility  that a person other than the Post Company  becomes the owner of 30%
or more of the outstanding securities of the employer and they are not retained,
they  receive a bonus not to exceed 2.7 times the then  current  base salary and
the exercise price on all options is reduced to $.10 per option.

     The Company and Michael J. Freeman entered into an employment  agreement in
November  1994,  whereby  Dr.  Freeman  agreed  to  serve  as  Advanced  Product
Development  Liaison  for a term of five  years  from the  original  date of the
agreement.  Dr.  Freeman is paid a minimum base salary of $167,000 per year. Dr.
Freeman  is  required  to devote as much  time as he, in his  discretion,  deems
necessary to  discharge  his duties.  The  employment  agreement of Dr.  Freeman
contains non-competition provisions pursuant to which he agreed not to engage in

                                        9

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<PAGE>



a  business  that  is  competitive  with  the  Company  during  the  term of his
employment agreement and for one year thereafter.

     At the time of  issuance,  all  options  to the  Company's  employees  were
granted at an exercise  price  equal to or greater  than the  prevailing  market
price for the Company's Common Stock.


                           Summary Compensation Table

     The following table sets forth all cash  compensation for services rendered
in all capacities to the Company and its subsidiaries for the fiscal years ended
December 31,  1995,  December  31,  1994,  and  December  31, 1993,  paid to the
Company's  Chief  Executive  Officer,  the four  other most  highly  compensated
executive  officers  (the "Named  Executive  Officers")  at the end of the above
fiscal years whose total compensation exceeded $100,000 per annum, and up to two
persons  whose  compensation  exceeded  $100,000  during the above fiscal years,
although they were not executive officers at the end of such years.

<TABLE>
<CAPTION>

                                                               Restricted                              All Other
Name and Principal                                                Stock                                 Compen-
Position                   Year       Salary           Bonus      Awards           Options/SARs         sation
- ------------------------------------------------------------------------------------------------------------------
<S>                        <C>       <C>              <C>                        <C>                     <C> 
William C. Samuels         1995      $196,597         $52,000                    625,087/30,000          $185,551
Chairman, Chief            1994      $150,000         $25,000                     80,000/100,000         $  4,320
Executive Officer (1)      1993      $150,000                                       152,948/0

Michael J. Freeman         1995      $160,409                                                            $197,652
Ph. D., Chairman of the    1994      $162,500                                                            $  2,610
Board (2)                  1993      $162,500

David Reese                1995      $149,022                                    330,000/30,000          $ 86,957
President, ACTV            1994      $123,078         $15,000                     40,000/30,000          $    990
Entertainment (3)          1993      $100,000                                        15,317/0

Bruce Crowley              1995      $147,990         $10,000                       201,000/0
President, ACTV            1994      $ 69,231                                    100,000/100,000         $ 55,000
Interactive (4)            1993

James Crook                1995      $107,347                    $2,100             0/20,000             $ 79,426
Executive Vice Presi-      1994
dent, Ed.  Sales  (5)      1993

Gregory Harper             1995
President, Technology      1994      $126,923         $32,211
(6)                        1993


</TABLE>



                                       10

<PAGE>
 
<PAGE>



- ----------
(1)     Mr. Samuels has served as Chief  Executive  Officer of the Company since
        1993,  Chairman of the Board since 1994, and President and a Director of
        the Company since August 1, 1989. Mr. Samuels' "other  compensation" for
        1994 relates to life insurance premiums paid by the Company.  His "other
        compensation"  for 1995 relates to life  insurance  premiums paid by the
        Company ($4,176) and to the exercise of SARs ($181,375).

(2)     Dr. Freeman was Chairman of the Board of Directors  until November 1994,
        and was Chief  Executive  Officer of the Company from 1985 to 1992.  Dr.
        Freeman's  "other  compensation"  for  1994  relates  to life  insurance
        premiums paid by the Company.  His "other compensation" for 1995 relates
        to life  insurance  premiums  paid by the  Company  ($2,523)  and to the
        exercise of SARs ($195,129).

(3)     Mr. Reese has been the Company's Executive Vice President since November
        1992 and the President of ACTV  Entertainment  since 1994. Prior thereto
        he was the  Company's  Vice  President  of Finance from  September  1989
        through November 1992. Mr. Reese's "other compensation" for 1994 relates
        to life insurance premiums paid by the Company. His "other compensation"
        for 1995 relates to life  insurance  premiums paid by the Company ($957)
        and to the exercise of SARs ($86,000).

(4)     Mr. Crowley has been President of ACTV Interactive  since December 1995,
        and prior  thereto,  the Company's  President,  Distance  Learning since
        October 1994.  During the period January to September  1994, Mr. Crowley
        performed  consulting  services  for the  Company  for which he was paid
        $55,000.

(5)     Mr. Crook has been Executive  Vice  President,  Education  Sales for the
        Company or its  subsidiaries  since  joining  the  Company in 1990.  Mr.
        Crook's "other compensation" for 1995 relates to life insurance premiums
        paid by the Company  ($4,176) and to the exercise of SARs ($75,250).  In
        1993 and 1994, Mr. Crook's  compensation  from the Company was less than
        $100,000.

(6)     Mr. Harper  served as the  President of Technology  for the Company from
        November 1993 to November 1994.



                                       11

<PAGE>
 
<PAGE>



Options and Stock Appreciation Rights to Named Executive Officers

     The  following  tables set forth  certain  information  with respect to all
outstanding  stock  options  and  SARs  granted  or  issued  during  1995 to the
Company's Named Executive Officers.

                                   SAR Grants


<TABLE>
<CAPTION>

                                                                                        Potential Realizable
                                                                                          Value at Assumed
                       Number of     % of Total                                            Annual Rates of
                       Securities    SARs                                                    Stock Price
                       Underlying    Granted            Exercise                          Appreciation for
                       SARs          to Employees       Price          Expiration            Option Term
Name of Holder         Granted       in Fiscal Year     ($/Share)      Date               5%($)       10%($)
- --------------         -------       --------------     ---------      ----               -----       ------
<S>                    <C>           <C>                <C>            <C>                <C>        <C>
William Samuels        30,000        17.2%              $3.50          5/26/05            $66,034    $167,343
David Reese            30,000        17.2%              $3.50          5/26/05            $66,034    $167,343
James Crook            20,000        11.5%              $3.50          5/26/05            $44,023    $111,562

</TABLE>


                                  Option Grants



<TABLE>
<CAPTION>

                                                                                        Potential Realizable
                                                                                          Value at Assumed
                       Number of    % of Total                                            Annual Rates of
                       Securities   Options                                                 Stock Price
                       Underlying   Granted            Exercise                           Appreciation for
                       Options      to Employees       Price          Expiration            Option Term
Name of Holder         Granted      in Fiscal Year     ($/Share)      Date               5%($)      10%($)
- --------------         -------      --------------     ---------      ----               -----      ------
<S>                    <C>          <C>                <C>            <C>              <C>       <C>       
William Samuels        525,000      30.7%              $3.25          12/31/03         $814,658  $1,951,248
William Samuels        100,087       5.9%              $2.50          12/31/03         $155,308  $  371,990
David Reese            330,000      19.3%              $3.25          12/31/03         $512,071  $1,226,499
Bruce Crowley          201,000      11.8%              $3.25          12/31/03         $311,898  $  747,049

</TABLE>



                                       12


<PAGE>
 
<PAGE>




                            Ten-Year Option Repricing

     The following table sets forth certain  information  with respect to option
repricings during the past ten years for the Company's Named Executive Officers.
The purpose of the option  repricings  in fiscal 1995 was to provide  additional
incentives  to certain  employees,  officers  and  directors of the Company in a
manner consistent with industry  practices.  The option repricings were approved
by the Company's Board of Directors.


<TABLE>
<CAPTION>

                                                                                                      Length of
                                                       Market                                         Original
                                    Number of          Price of         Exercise                      Option
                                    Securities         Stock at         Price at                      Term Re-
                                    Underlying         Time of          Time of                       maining at
                                    Options/SARs       Repricing        Repricing        New          Date of Re-
                                    Repriced or        or Amend-        or Amend-        Exercise     pricing or
                                    Amended            ment             ment             Price        Amend-
Name of Holder         Date         (#)                ($)              ($)              ($)          ment
- --------------         ----         ---                ---              ---              ---          ----
<S>                    <C>           <C>                <C>              <C>              <C>          <C>
William Samuels        11/19/92      120,000            2.00             6.00             2.50         3.2 Yrs
David Reese            11/19/92       54,683            2.00             4.09             2.50         1.3 Yrs
William Samuels        1/13/95        80,000            3.44             5.00             3.50         7.0 Yrs
David Reese            1/13/95        40,000            3.44             5.00             3.50         7.0 Yrs
David Reese            1/13/95        15,317            3.44             5.50             3.50         3.9 Yrs
Bruce Crowley          1/13/95       100,000            3.44             5.50             3.50         4.5 Yrs

</TABLE>



                                       13



<PAGE>
 
<PAGE>



Ten-Year SAR Repricing


     The following  table sets forth certain  information  with respect to stock
appreciation  right repricings during the past ten years for the Company's Named
Executive  Officers.  The purpose of the stock  appreciation right repricings in
fiscal 1995 was to provide additional incentives to certain employees,  officers
and directors of the Company in a manner consistent with industry  practices and
in accordance  with the terms of the Company's  1992 Stock  Appreciation  Rights
Plan. The stock  appreciation  rights  repricings were approved by the Company's
SAR Committee.


<TABLE>
<CAPTION>


                                                       Market          Exercise
                                    Number of          Price of        Price at                   Length of
                                    Securities         Stock at        Time of                    Original
                                    Underlying         time of         Repric-                    Option Term
                                    Options/SARs       Repricing       ing or        New          Remaining
                                    Repriced or        or Amend-       Amend-        Exercise     at Date of
                                    Amended            ment            ment          Price        Repricing or
Name of Holder         Date             (#)            (#)             (#)           ($)          Amendment
- --------------         ----             ---            ---             ---           ---          ---------
<S>                   <C>            <C>                <C>             <C>           <C>          <C>    
William Samuels       1/13/95        100,000            3.44            5.50          3.50         9.6 Yrs
William Samuels      11/17/95         30,000            3.44            4.50          3.50         9.5 Yrs
David Reese           1/13/95         30,000            3.44            5.50          3.50         9.6 Yrs
David Reese          11/17/95         30,000            3.44            4.50          3.50         9.5 Yrs
Bruce Crowley         1/13/95        100,000            3.44            5.50          3.50         9.5 Yrs

</TABLE>


                                       14

<PAGE>
 
<PAGE>




                         Option/SAR Year End Values (1)


<TABLE>
<CAPTION>

                                                                                                              Value of
                                                                            Number of                      Unexercised
                                                                           Unexercised                    In-the-Money
                                                                          Options/SARs                    Options/SARs
                                    Shares                                   at FY-End                       at FY-End
                               Acquired on        Value                   Exercisable/                    Exercisable/
Name                          Exercise (#)     Realized                  Unexercisable                   Unexercisable
- -----------------------------------------------------------------------------------------------------------------------
<S>                              <C>            <C>                        <C>                          <C> 
William Samuels (2)              180,000        $165,000                   41,000/174,000 SARs          $49,688/$160,625
                                 20,000         $50,000                533,035/525,000 Options         $632,979/$229,688

Michael Freeman, Ph.D. (2)                                                       0/64,000 SARs               $0/$140,000
                                                                                   0/0 Options                     $0/$0

David Reese (2)                                                             38,000/86,000 SARs           $71,125/$80,125
                                                                        65,000/370,000 Options          $61,871/$151,875

Bruce Crowley (2)                                                           20,000/80,000 SARs            $3,750/$15,000
                                                                        33,000/268,000 Options           $6,188/$100,500

James Crook (2)                                                             28,000/48,000 SARs           $61,250/$65,000
                                                                         21,000/20,000 Options            $24,938/$3,750

</TABLE>


(1)      The  closing  bid  price of a share of the  Company's  Common  Stock at
         December  31,  1995 was $3 11/16.  The base  prices of SARs were either
         $1.50 or $3.50,  and the  exercise  prices of stock options were either
         $2.50, $3.25 or $3.50.

(2)      During 1995, Mr. Samuels exercised 180,000 options and exercised 43,000
         SARs (cash proceeds of $181,375), Mr. Reese exercised 16,000 SARs (cash
         proceeds of $86,000), Mr. Crook exercised 14,000 SARs (cash proceeds of
         $75,250)  and Dr.  Freeman  exercised  96,000 SARs  (proceeds of 70,956
         shares of unregistered stock).


                            Board Compensation Report

Executive Compensation Policy

     The  Company's  executive  compensation  policy  is  designed  to  attract,
motivate,  reward and retain the key executive  talent  necessary to achieve the
Company's  business  objectives and  contribute to the long-term  success of the
Company. In order to meet these goals, the Company's compensation policy for its
executive  officers focuses primarily on determining  appropriate  salary levels
and  providing  long-term  stock-based  incentives.  To  a  lesser  extent,  the
Company's compensation policy also contemplates  performance-based cash bonuses.
The  Company's  compensation  principles  for the Chief  Executive  Officer  are
identical to those of the Company's other executive officers.


                                       15

<PAGE>
 
<PAGE>



     Cash Compensation.  In determining its  recommendations  for adjustments to
officers'  base salaries for fiscal 1995, the Company  focused  primarily on the
scope of each officer's  responsibilities,  each officer's  contributions to the
Company's  success in moving toward its long-term  goals during the fiscal year,
the  accomplishment  of goals set by the officer  and  approved by the Board for
that year, the Company's  assessment of the quality of services  rendered by the
officer,  comparison with compensation for officers of comparable  companies and
an  appraisal  of the  Company's  financial  position.  In  certain  situations,
relating primarily to the completion of important  transactions or developments,
the Company may also pay cash  bonuses,  the amount of which will be  determined
based on the  contribution  of the officer and the benefit to the Company of the
transaction or development.

     Equity  Compensation.  The grant of stock  options  and stock  appreciation
rights to  executive  officers  constitutes  an  important  element of long-term
compensation  for the executive  officers.  The grant of stock options and stock
appreciation rights increases  management's equity ownership in the Company with
the goal of ensuring  that the interests of management  remain  closely  aligned
with those of the Company's stockholders.  The Board believes that stock options
and stock  appreciation  rights in the  Company  provide a direct  link  between
executive compensation and stockholder value. By attaching vesting requirements,
stock  options  and stock  appreciation  rights  also  create an  incentive  for
executive  officers to remain  with the  Company  for the long term.  See "Stock
Option Plans" and "1992 Stock Appreciation Rights Plan."

Chief Executive Officer Compensation

     As indicated above, the factors and criteria upon which the compensation of
William C. Samuels,  the Chief Executive Officer,  is based are identical to the
criteria used in evaluating  the  compensation  packages of the other  executive
officers of the Company. The Chief Executive Officer's individual  contributions
to the Company  included his  leadership  role in  establishing  and retaining a
strong management team, developing and implementing the Company's business plans
and  attracting  investment  capital to the Company.  In  addition,  the Company
reviewed compensation levels of chief executive officers at comparable companies
with the Company's industry.

                                                  William C. Samuels
                                                       David Reese
                                                     Bruce Crowley
                                                     Richard Hyman
                                                    William A. Frank
                                                   Steven W. Schuster



                                       16



<PAGE>
 
<PAGE>



           Compensation Committee Interlocks and Insider Participation

     The Company did not have a  compensation  committee  during the past fiscal
year and all determinations  concerning  executive  compensation for such period
for the Company's  executive  officers were made by the Board of Directors.  The
directors abstained from participation in compensation determinations concerning
their own compensation. None of the executive officers of the Company has served
on the board of directors or on the compensation  committee of any other entity,
any of whose officers served on the Board of Directors of the Company.







                           Corporate Performance Graph

     The  following  graph shows a comparison of  cumulative  total  stockholder
returns from  December 31, 1990 through  December 31, 1995 for the Company,  the
Nasdaq Stock  Market-U.S.  Index ("Nasdaq") and the Hambrecht & Quist Technology
Index ("H&Q").

         [The graph shows that the cumulative total stockholder returns
         for such investment in the Company, Nasdaq and H&Q resulted in
         values of $39,  $61 and $148,  respectively,  on December  31,
         1991; values of $89, $187 and $170, respectively,  on December
         31,  1992;  values of $279,  $214 and $186,  respectively,  on
         December   31,   1993;   values   of  $153,   $210  and  $215,
         respectively,  on December 31, 1994; and values of $158,  $297
         and $323, respectively, on December 31, 1995.]

     The graph assumes that the value of the investment in the Company's  Common
Stock,  Nasdaq and H&Q was $100 on December 31, 1990 and that all dividends were
reinvested.  No dividends  have been  declared or paid on the  Company's  Common
Stock.


Other Compensation

     Outside  directors may be paid an honorarium for attending  meetings of the
Board of Directors of the Company, in an amount that management anticipates will
not exceed $500 per meeting.


                                       17



<PAGE>
 
<PAGE>



                           Agreements with Management

     In June 1985, a group of  investors,  including Dr.  Freeman,  engaged in a
restructuring  of the Company and the purchase of the shares of certain previous
investors.  In connection with such restructuring,  the Company obligated itself
to repay certain  creditors,  out of a repayment pool  ("Repayment  Pool") to be
funded with 10% of the Company's  available cash flow in excess of $1,000,000 in
any calendar  year. As of December 31, 1993,  the aggregate  amount of principal
and interest due such  creditors was  approximately  $709,794.  During 1994, the
Company  extinguished  all outstanding  obligations  under the Repayment Pool by
paying  cash,  and in  three  cases  issuing  promissory  notes,  in  separately
negotiated  settlement  agreements  with the  holders  of the  obligations.  The
settlement  price  in  all  these  agreements  was   approximately  18%  of  the
obligations' face value. The three notes,  issued to Nolan Bushnell,  Prudential
Bache Securities,  Inc., and Dr. Freeman,  in the original  principal amounts of
$190,000,  $25,000 and $8,770,  respectively,  were also repaid  during 1994, at
either their original principal amount, or at a discounted amount.

                   Stock Options and Stock Appreciation Rights

Stock Option Plans

     On  August  9,  1989,  the  Board of  Directors  approved  a 1989  Employee
Incentive  Stock  Option  Plan  and  a  1989  Non-Qualified  Stock  Option  Plan
(collectively, the "Plans") and on October 20, 1989, the stockholders authorized
and approved  the  adoption of the Plans.  Michael J. Freeman is not eligible to
participate in either Plan. The 1989 Employee Incentive Stock Option Plan, which
is administered by the Board of Directors, provides for the issuance of up to an
aggregate of 100,000 shares of Common Stock upon exercise of options  granted to
key employees.  This Plan  stipulates that the option price may not be less than
the fair market  value on the date of the grant and,  from May 4, 1990,  through
May 4, 1992, could not be less than $5.50 per share.  Options granted under this
Plan shall not be  exercisable  for a period longer than ten (10) years from the
date of the grant.  The Plan generally  provides that at the time of exercise of
any option the purchase price must be delivered in cash, or at the option of the
Board of Directors,  or a committee  designated  by the Board to administer  the
Plan (the "Committee"),  through delivery of the Company's Common Stock equal in
value to the option exercise price, or by a combination  thereof.  Options under
this Plan may be issued

                                       18



<PAGE>
 
<PAGE>



as "Incentive  Stock  Options"  under federal tax laws. As of December 31, 1995,
100,000  options had been granted under this Plan at exercise prices of $2.50 to
$3.50 per share,  which options expire  between the years 1997 and 2000.  During
1995, 2,000 options granted under the Plan were exercised.

     The 1989  Non-qualified  Stock Option Plan,  which is  administered  by the
Board of  Directors,  provides for the issuance of up to an aggregate of 100,000
shares of Common Stock upon exercise of options granted to employees,  officers,
directors,  consultants and independent contractors. This Plan provides that the
Board has the discretion to establish the option  exercise  price,  and that the
option  exercise  price may be less than  fair  market  value at the time of the
grant of the  option.  However,  a  further  provision  is that from May 4, 1990
through May 4, 1992, no options could be granted  having an exercise  price that
was less  than the  higher of the then  current  market  price of the  Company's
Common Stock or $5.50 per share. Options granted under this Plan shall expire on
a date  determined  by the Board or the  Committee,  but in no event  later than
three  months  after  the  termination  of  employment  or  retainer.  This Plan
generally  provides  that the purchase  price must be  delivered in cash,  or if
permitted by the Board or the Committee,  services  rendered or by a combination
thereof.  As of December 31, 1995,  100,000  options had been granted under this
Plan at  exercise  prices  of $2.50 to $5.50 per  share,  which  options  expire
between the years 1997 and 1998.  During 1995, 1,000 options under the Plan were
exercised.

     The  Company  has issued  options  to  purchase  shares of Common  Stock at
varying  prices,  expiring at dates from 1996 to 2003,  that are not part of the
Plans.  These  include  currently  outstanding  options to (i) Mr.  Samuels  for
533,035 shares at $2.50 per share and 525,000 at $3.25 per share; (ii) Mr. Reese
for 49,683 shares at $2.50 per share,  55,317 at $3.50 per share, and 330,000 at
$3.25 per share;  Mr.  Crowley for 100,000 shares at $3.50 per share and 201,000
at $3.25  per  share;  and Mr.  Crook for  21,000  shares at $2.50 per share and
20,000 at $3.50 per share.

1992 Stock Appreciation Rights Plan

     The Company's 1992 Stock Appreciation Rights Plan (the "1992 SAR Plan") was
approved  by the  Company's  stockholders  in December  1992.  The 1992 SAR Plan
provides  a  means  whereby  employees,  officers,  directors,  consultants  and
independent contractors may acquire the right to participate in the appreciation
of the  Common  Stock  of the  Company  pursuant  to stock  appreciation  rights
("SARs"). The 1992 SAR Plan is designed to promote the long-term interest of the
Company and its  stockholders  by providing  the  recipients  with an additional
incentive to promote the financial  success of the Company and its subsidiaries.
Subject to adjustment as set forth in the 1992 SAR Plan, the aggregate number of
SARs  that  may be  granted  shall  not  exceed  900,000.  The  1992 SAR Plan is
administered by the Stock Appreciation Rights Committee (the "SAR Committee").


                                       19

<PAGE>
 
<PAGE>



     SARs may not be exercised  until the expiration of six months from the date
of grant, and could in no event be exercised earlier than May 1, 1994. One-fifth
of the SARs  awarded  to a  recipient  vest at the end of each  12-month  period
following  the date of grant.  If a holder of an SAR  ceases to be an  employee,
director  or  consultant  of the  Company,  or one  of  its  subsidiaries  or an
affiliate,  other than by reason of the holder's death or  disability,  any SARs
that have not vested shall become void. Exercise of SARs also will be subject to
such further  restrictions  (including limits on the time of exercise) as may be
required to satisfy the requirements of Rule 16b-3 promulgated by the Securities
and Exchange  Commission and any other applicable law or regulation  (including,
without limitation, federal and state securities laws and regulations). SARs are
not  transferable,  except by will or under the laws of descent and distribution
or pursuant to a domestic  relations  order as defined in the  Internal  Revenue
Code of 1986, as amended.

     Upon  exercise of an SAR,  the holder will receive for each share for which
an SAR is exercised,  as determined by the SAR Committee in its discretion,  (a)
shares of the Company's Common Stock, (b) cash, or (c) cash and shares of Common
Stock,  equal to the  difference  between (i) the fair market value per share of
the  Common  Stock on the date of  exercise  of the SAR and (ii) the value of an
SAR,  which  amount  shall be no less  than the fair  market  value per share of
Common Stock on the date of grant of the SAR.

     A grant of SARs has no federal income tax  consequences at the time of such
grant.  Upon the exercise of SARs,  the amount of any cash and,  generally,  the
fair  market  value of any shares of Common  Stock  received,  is taxable to the
holder as ordinary income; the Company will have a corresponding deduction. Upon
the sale of any Common  Stock  acquired by the  exercise of SARs,  holders  will
realize  long-term or short-term  capital gains or losses,  depending upon their
holding period for such Common Stock.

     Under the Company's 1992 SAR Plan, as of December 31, 1995, the Company had
granted a total of 874,000 SARs at exercise  prices of either $1.50 or $3.50 per
share,  including  290,000 SARs to William Samuels,  160,000 SARs to Dr. Michael
Freeman,  100,000 SARs to Bruce Crowley,  140,000 SARs to David Reese and 90,000
SARs to James  Crook.  The initial  prices of all the SARs granted were equal to
the fair market values of a share of Common Stock on the dates of grant.  During
1995, Mr. Samuels  exercised 43,000 SARs and received cash proceeds of $181,375,
Mr. Reese exercised 16,000 SARs and received cash proceeds of $86,000, Mr. Crook
exercised  14,000 SARs and received  cash proceeds of $75,250,  and Dr.  Freeman
exercised 96,000 SARs and received 70,956  unregistered  shares of the Company's
Common Stock as proceeds.


                                       20



<PAGE>
 
<PAGE>



     The SARs expire between 1998 and 2004;  one-fifth of the total SARs granted
to each recipient vest at the end of each 12 month period  following the date of
grant.

                             SECTION 16(a) REPORTING


     As under the securities laws of the United States, the Company's directors,
its executive (and certain other) officers,  and any persons holding ten percent
or more of the  Company's  Common  Stock must report on their  ownership  of the
Company's  Common Stock and any changes in that  ownership to the Securities and
Exchange  Commission  and to the National  Association  of  Securities  Dealers,
Inc.'s  Automated  Quotation  System.  Specific due dates for these reports have
been  established.  During the year ended December 31, 1995, all reports for all
transactions  were filed on a timely basis,  except for inadvertent late filings
of a Form 3 for each of Howard  Squadron  and Richard  Hyman,  relating to their
appointment as directors in January 1995. Upon discovery of these oversights,  a
Form 3 setting forth an initial  statement of  beneficial  ownership for each of
Howard Squadron and Richard Hyman was promptly filed.

                       MEETINGS OF THE BOARD OF DIRECTORS


     There were three meetings of the Company's  Board of Directors  during 1995
held on July 11,  1995,  October  23, 1995 and  December  11,  1995.  All of the
Directors were either present or  participated  by telephone  conference call at
such  meetings,  except Richard Hyman was not present at, nor did he participate
in the July 11, 1995 meeting. There were three unanimous written consents of the
Company's Board of Directors, pursuant to Section 141 of the General Corporation
Law of Delaware,  during 1995 dated January 13, 1995,  May 26, 1995 and July 31,
1995. The Company has one formal  committee,  the SAR  Committee,  consisting of
Richard  Hyman and William A. Frank,  who  replaced Jay M.  Kaplowitz,  a former
director,  in April, 1996. There were three meetings of the SAR Committee during
1995, held on January 13, 1995, May 26, 1995 and November 17, 1995.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


     On March 17, 1992, the Post Company  acquired an 8% Convertible  Promissory
Note of the Company in the  principal  amount of  $1,500,000  (the  "Convertible
Note") and, in connection  therewith,  acquired 720,000  unregistered  shares of
Common Stock.  The principal  amount of the Convertible Note was payable in four
installments of $375,000,  together with accrued interest thereon,  on March 15,
1994, September 15, 1994, March 15, 1995, and September 15, 1995. The purpose of
this

                                       21

<PAGE>
 
<PAGE>



transaction was to provide  working  capital to the Company.  On March 15, 1994,
the unpaid  principal and accrued and unpaid  interest on the  Convertible  Note
were  converted  into 871,334 shares of Common Stock of the Company at $2.00 per
share.

     On March 11, 1994,  the Post Company  entered into a voting  agreement with
the Company and William C. Samuels,  Chief Executive Officer of the Company,  as
voting  trustee  ("Voting  Trustee"),  pursuant  to which the Post  Company  has
assigned to Mr.  Samuels its voting rights with respect to the Company's  Common
Stock that it holds.  This voting  trust  remains in effect for 10 years,  or as
long as the Post  Company's  shareholdings  in the  Company are less than 51% of
outstanding  Common  Stock.  The Post Company also regains the right to vote its
shares of Common Stock under  certain  circumstances,  including the proposal of
any  amendment  to  the  Company's   certificate  of   incorporation   requiring
stockholder  approval;  in  case  of  any  reclassification  or  change  of  the
outstanding Common Stock of the Company,  any consolidation of the Company with,
or merger of the Company into, another corporation,  or in the case of a sale or
conveyance to another corporation or other entity of all or substantially all of
the  property,  assets or business of the Company;  upon the  commencement  of a
proxy contest regarding the Company's Board of Directors;  if a person or entity
acquires 20% or more of the  outstanding  Common  Stock of the Company;  or if a
conflict of interest (as determined by the Post Company in its sole  discretion)
involving the Voting Trustee or any successor Voting Trustee should arise.

     On March 17, 1992,  effective with the formation of ACTV  Interactive,  the
Post Company  acquired an option (the "Option")  pursuant to an option agreement
(the  "Option  Agreement")  to  purchase  an  additional  750,000  shares of the
Company's Common Stock at $2.00 per share, or $2.50 per share if exercised after
March 15, 1994.  On March 15,  1994,  the Post  Company  exercised  this Option,
receiving  750,000  shares at $2.00 per share.  On such date, the average of the
high bid and ask  prices of the  Company's  Common  Stock  was $5 7/8.  The Post
Company also obtained, pursuant to the Option Agreement, certain "piggyback" and
demand  registration  rights with respect to the 720,000  shares of Common Stock
that it purchased  in 1992 and the shares of Common Stock that it received  upon
exercise of the Option and  conversion  of the  Convertible  Note. In connection
with the Option Agreement, the Post Company also received the right to purchase,
from the Company, at a fair market exercise price to be determined, an amount of
shares of Common  Stock  necessary  to increase  the Post  Company's  percentage
ownership  of the total then  outstanding  shares of Common  Stock to 51%.  Such
right is  exercisable  through  March 17, 1997,  subject to extension in certain
circumstances.

     On July 14, 1992, the Post Company and the Company formed ACTV  Interactive
to market the Company's  Programming  Technology  for  educational  applications
world-wide.  The Post  Company  invested  $2.5  million  and  owned  51% of ACTV
Interactive.  ACTV Interactive,  Inc., a wholly-owned subsidiary of the Company,
owned a 49% interest in ACTV  Interactive.  In connection  with the formation of
ACTV

                                       22



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Interactive,  the  Company  entered  into  a  license  agreement  (the  "License
Agreement") with the partnership, pursuant to which ACTV Interactive was given a
license to exploit the Programming  Technology in the creation and  distribution
of educational  programming.  The License Agreement  provided for the Company to
receive a five  percent  (5%)  royalty on  certain  revenues  generated  by ACTV
Interactive, subject to certain adjustments.

     On March 11, 1994,  the Company  purchased  the Post  Company's  entire 51%
interest in ACTV Interactive for  consideration  of $4.5 million,  consisting of
$2.5 million in cash at closing and a $2 million note due December 31, 1996 (the
"New Note"). The New Note accrued interest at 8% and was paid in full by October
1995.

     The  consideration for the acquisition by the Company of the Post Company's
interest in ACTV  Interactive was based on the value of the ACTV  Programming it
had developed for education,  its marketing and sales of such  programming,  and
the  Company's  assessment  of the  future  value of the use of the  Programming
Technology in the education and distance learning markets.

     Jay M.  Kaplowitz,  a former  Director  of the  Company,  is a  partner  of
Gersten,  Savage,  Kaplowitz & Curtin, LLP, general counsel to the Company.  Mr.
Kaplowitz  owns  2,000  shares of Common  Stock of the  Company  and  options to
purchase 25,000 shares at an exercise price of $3.50 per share.

     William A.  Frank is a  director  of the  Company  and the Chief  Executive
Officer of Greenwich  Entertainment Group (the "Greenwich Group"), a position he
has held since August 1994.  In January 1995,  the Company  granted an exclusive
license  to the  Greenwich  Group  for  the  use of  the  Company's  Programming
Technology in shopping malls,  museums and  entertainment  centers.  The Company
will receive an 8% to 10% royalty of annual ticket sales per theater,  dependent
upon each  theater's  volume.  The  Company  will  receive a minimum  royalty of
$200,000 in 1996, $500,000 in 1997,  $1,000,000 in 1998,  $1,250,000 in 1999 and
$1,500,000  in the year 2000 and  thereafter.  If the  minimum is not paid,  the
Company has the right to cancel its license as to  future theaters. In addition,
the  Company  has  invested  approximately  $274,000  in  the Greenwich Group in
exchange for common stock.

     All current transactions  between the Company, and its officers,  directors
and principal stockholders or any affiliates thereof are, and in the future such
transactions  will be, on terms no less  favorable  to the Company than could be
obtained from unaffiliated third-parties.


                                       23

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                                 PROPOSAL NO. 3

               AMENDMENT OF RESTATED CERTIFICATE OF INCORPORATION
                 TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF
                                  COMMON STOCK


     The Board of Directors of the Company has adopted resolutions  proposing an
amendment to the Company's  Restated  Certificate of  Incorporation  which would
amend the first paragraph of Article IV of the Company's Restated Certificate of
Incorporation to increase the authorized  number of shares of Common Stock, $.01
par value, to 35,000,000 shares from the 17,000,000 shares currently authorized.
There are currently 11,892,105 shares of Common Stock and no shares of Preferred
Stock outstanding.

     The Board  believes  that it is  advisable  to  authorize  for  issuance  a
sufficient  number of shares of Common  Stock in order for the  Company to issue
shares of Common Stock upon the exercise of outstanding options, warrants, stock
appreciation  rights,  and other existing  rights to purchase  Common Stock.  In
particular,  the Company presently does not have sufficient authorized shares to
accommodate  the Post Company should it choose to exercise its right to purchase
from the Company  such number of shares of Common  Stock  necessary to bring the
Post Company's  percentage ownership of the total outstanding shares to 51%. See
"Certain  Relationships  and  Related  Transactions."  In  addition,  the  Board
believes that it is desirable to have the additional  shares available to enable
the Company to take  advantage of  favorable  financing  opportunities  that may
arise in the future. The Board believes that the availability of such shares for
issuance in the future will give the Company greater  flexibility  (with respect
to the purpose of such issuance and the nature of any consideration  that may be
received  therefor) and permit such shares to be issued  without the expense and
delay of holding a  stockholders  meeting.  The shares  would be  available  for
issuance by the Board without further stockholder  authorization,  except as may
be  required by law or by the rules of Nasdaq (or any other  national  quotation
system  or stock  exchange  on which  the  shares  of  Common  Stock may then be
listed).  The issuance of any additional  shares of Common Stock may result in a
dilution  of the voting  power of the  holders of  outstanding  shares of Common
Stock and their equity interest in the Company.

     Although not intended as an anti-takeover device, issuing additional shares
the Common Stock could  impede a  non-negotiated  acquisition  of the Company by
diluting the ownership  interests of a substantial  stockholder,  increasing the
total amount of  consideration  necessary for a person to obtain  control of the
Company, or increasing the voting power of friendly third-parties.

                                       24



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<PAGE>




Stockholder Vote Required

     Approval of the  amendment to the  Restated  Certificate  of  Incorporation
requires  the  affirmative  vote of the  holders of a majority  of the shares of
Common Stock present in person or  represented by proxy at the Annual Meeting of
Stockholders.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE
  AMENDMENT TO THE COMPANY'S RESTATED CERTIFICATE OF INCORPORATION TO INCREASE
                THE NUMBER OF SHARES OF AUTHORIZED COMMON STOCK.



                                       25



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<PAGE>



                                 PROPOSAL NO. 4

                         ADOPTION OF THE COMPANY'S 1996
                         STOCK APPRECIATION RIGHTS PLAN


     The Company's 1996 Stock Appreciation Rights Plan (the "1996 SAR Plan") was
adopted by the Board of Directors in April 1996.  The 1996 SAR Plan will provide
a means whereby  employees,  officers,  directors,  consultants  and independent
contractors  may acquire the right to  participate  in the  appreciation  of the
Common Stock of the Company pursuant to "Stock  Appreciation  Rights"  ("SARs").
The 1996 SAR Plan is designed to promote the  long-term  interest of the Company
and its stockholders by providing these individuals with an additional incentive
to promote the financial success of the Company and its subsidiary corporations.
Subject to adjustment as set forth in the 1996 SAR Plan, the aggregate number of
SARs that may be granted pursuant to the 1996 SAR Plan shall not exceed 500,000;
provided,  however  that at no time  shall  there be more than an  aggregate  of
900,000 outstanding, unexercised SARs granted pursuant to both the 1996 SAR Plan
and the  Company's  1992  Stock  Appreciation  Rights  Plan.  (See  "1992  Stock
Appreciation  Rights  Plan").  The 1996 SAR Plan is  administered  by the  Stock
Appreciation  Rights Committee (the "SAR Committee").  The 1996 SAR Plan imposes
no limit on the number of recipients to whom awards may be made.

     SARs may not be exercised  until the expiration of six months from the date
of grant but in no event earlier than January 1, 1997. SARs shall vest in a lump
sum or in such  installments,  which need not be equal,  as the Committee  shall
determine.  If a  holder  of  an  SAR  ceases  to be an  employee,  director  or
consultant of the Company or one of its subsidiaries or an affiliate, other than
by reason of the  holder's  death or  disability,  any SARs that have not vested
shall  become  void.  Exercise  of SARs also  will be  subject  to such  further
restrictions  (including  limits on the time of  exercise) as may be required to
satisfy  the  requirements  of Rule  16b-3  promulgated  by the  Securities  and
Exchange  Commission  and any other  applicable  law or  regulation  (including,
without limitation, federal and state securities laws and regulations). SARs are
not transferable except by will or under the laws of descent and distribution or
pursuant to a domestic  relations order as defined in the Internal  Revenue Code
of 1986, as amended.

     Upon  exercise of an SAR,  the holder will receive for each share for which
an SAR is exercised,  as determined by the SAR Committee in its discretion,  (a)
shares of the Company's  Common Stock, or (b) cash or (c) cash and shares of the
Company's  Common  Stock,  equal to the  difference  between (i) the fair market
value per share of the Common  Stock on the date of exercise of the SAR and (ii)
the value of an SAR,  which  amount  shall be no less than the fair market value
per share of Common Stock on the date of grant of the SAR.

                                       26



<PAGE>
 
<PAGE>




     The terms of the SARs will be set forth in a certificate of grant issued to
the holder,  which certificate will contain the provisions referred to above and
such other provisions as the SAR Committee may determine.

     A grant of SARs has no federal income tax  consequences at the time of such
grant.  Upon the exercise of such SARs,  the amount of any cash and,  generally,
the fair market value of any shares of Common Stock of the Company received,  is
taxable  to  the  holder  as  ordinary  income  and  the  Company  will  have  a
corresponding deduction. Upon the sale of the Company's Common Stock acquired by
the exercise of SARs,  holders will realize long-term or short-term capital gain
or loss, depending upon their holding period of such stock.

     A copy of the  1996  SAR  Plan is  attached  hereto  as  Appendix  II.  The
preceding  summary of the 1996 SAR Plan does not purport to be  complete  and is
qualified in its  entirety by  reference  to the  complete  text of the 1996 SAR
Plan.

Stockholder Vote Required

     Approval of the Company's 1996 Stock Appreciation  Rights Plan requires the
affirmative  vote of the  holders  of a majority  of the shares of Common  Stock
present in person or represented by proxy at the Annual Meeting of Stockholders.

             THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF
               THE COMPANY'S 1996 STOCK APPRECIATION RIGHTS PLAN.


                                       27



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<PAGE>



                                 PROPOSAL NO. 5

                            ADOPTION OF THE COMPANY'S
                             1996 STOCK OPTION PLAN


     The  Company's  1996 Stock Option Plan (the "1996 Option Plan") was adopted
by the Board of Directors in April 1996.  The purpose of the 1996 Option Plan is
to grant officers,  employees and others who provide significant services to the
Company a favorable  opportunity  to acquire  Common  Stock so that they have an
incentive to contribute to its success and remain in its employ.  Under the 1996
Option Plan,  the Company is  authorized to issue options for a total of 500,000
shares of Common Stock.

Description of 1996 Stock Option Plan

     All  officers  and other  employees  of the Company  and other  persons who
perform  significant  services  for or on behalf of the Company are  eligible to
participate in the 1996 Option Plan. The Company  currently has approximately 25
full-time employees.

     The  Company may grant  under the 1996  Option  Plan both  incentive  stock
options  ("Incentive  Stock  Options")  within the meaning of Section 422 of the
Internal  Revenue Code of 1986, as amended (the "Code"),  and stock options that
do not qualify for incentive treatment under the Code ("Nonstatutory Options").

     A copy of the 1996  Option Plan is attached  hereto as  Appendix  III.  The
following summary of the 1996 Option Plan does not purport to be complete and is
qualified in its  entirety by reference to the complete  text of the 1996 Option
Plan.


Administration

     The Plan shall be  administered  by the Board of  Directors  of the Company
(the "Board"), if each member is a "disinterested  person" within the meaning of
Rule 16b-3 under the Securities Exchange Act of 1934, as amended ("Rule 16b-3"),
or a committee (the  "Committee")  of two or more  directors,  each of whom is a
disinterested  person.  Appointment of Committee members shall be effective upon
acceptance  of  appointment.  Committee  members  may  resign  at  any  time  by
delivering written notice to the Board. Vacancies in the Committee may be filled
by the Board.

     Subject to the  provisions  of the 1996 Option Plan,  the Committee has the
authority to construe and interpret  the 1996 Option Plan, to prescribe,  adopt,
amend and rescind rules and regulations  relating to the  administration  of the
1996 Option Plan and

                                       28



<PAGE>
 
<PAGE>



to make all other determinations  necessary or advisable for its administration.
Subject to the  limitations  of the 1996 Option Plan, the Committee also selects
from among the eligible  persons  those  individuals  who will receive  options,
whether an  optionee  will  receive  Incentive  Stock  Options  or  Nonstatutory
Options,  or both, and the amount,  price,  restrictions and all other terms and
provisions of such options (which need not be identical).

Stock Subject to the 1996 Option Plan

     Subject to adjustment as described below, the stock to be offered under the
1996 Option Plan are shares of authorized but unissued  Common Stock,  including
any  shares  repurchased  under the terms of the 1996  Option  Plan or any stock
option agreement  ("Stock Option  Agreement")  entered into pursuant to the 1996
Option Plan.  The  cumulative  aggregate  number of shares of Common Stock to be
issued under the 1996 Option Plan will not exceed 500,000, subject to adjustment
as described below.

Exercise Price

     The exercise  price of each  Incentive  Stock Option granted under the 1996
Option Plan will be determined by the Committee,  but will be not less than 100%
of the "Fair Market  Value" (as defined in the 1996 Option Plan) of Common Stock
on the date of grant (or 110% of Fair  Market  Value in the case of an  employee
who at the time owns more than 10% of the  total  combined  voting  power of all
classes  of  capital  stock  of  the  Company).   The  exercise  price  of  each
Nonstatutory  Option will be determined by the  Committee,  but will not be less
than 85% of the Fair Market Value of Common Stock on the date of grant.  Whether
an option  granted  under the 1996 Option  Plan is  intended to be an  Incentive
Stock Option or a Nonstatutory  Stock Option will be determined by the Committee
at the time the Committee  acts to grant the option and set forth in the related
Stock Option Agreement.

     "Fair  Market  Value" for  purposes of the 1996 Option Plan means:  (i) the
closing  price of a share of Common  Stock on the  principal  exchange  on which
shares of Common  Stock are then  trading,  if any, on the day  previous to such
date,  or, if shares were not traded on the day  previous to such date,  then on
the next preceding  trading day during which a sale occurred;  or (ii) if Common
Stock is not  traded on an  exchange  but is  quoted  on  Nasdaq or a  successor
quotation  system,  (1) the last sales price (if Common  Stock is then listed on
the Nasdaq Stock Market) or (2) the mean between the closing  representative bid
and asked price (in all other  cases) for Common  Stock on the day prior to such
date as reported by Nasdaq or such successor quotation system; or (iii) if there
is no  listing  or trading of Common  Stock  either on a  national  exchange  or
over-the-counter, that price determined in good faith by the Committee to be the
fair  value per share of Common  Stock,  based  upon such  evidence  as it deems
necessary or advisable.  On May , 1996, the Fair Market Value was $        based
on the closing sale price of the Common Stock as reported on Nasdaq.

                                       29



<PAGE>
 
<PAGE>




     In the  discretion  of the  Committee  exercised  at the time the option is
exercised,  the exercise  price of any option granted under the 1996 Option Plan
will be payable in full in cash, by check or by the optionee's  interest-bearing
promissory  note (subject to any  limitations of applicable  state  corporations
law)  delivered at the time of exercise.  In the discretion of the Committee and
upon  receipt of all  regulatory  approvals,  an optionee  may be  permitted  to
deliver as payment in whole or in part of the exercise  price  certificates  for
Common Stock of the Company (valued for this purpose at its Fair Market Value on
the day of exercise) or other  property  deemed  appropriate  by the  Committee.
So-called cashless exercises as permitted under applicable rules and regulations
of the  Securities and Exchange  Commission  and the Federal  Reserve Board also
will be permitted in the  discretion of the  Committee.  The Committee  also has
discretion  to  permit  consecutive  book  entry  stock-for-stock  exercises  of
options.

     Irrespective  of the manner of payment of the exercise  price of an option,
the delivery of shares pursuant to the exercise will be conditioned upon payment
by the  optionee to the Company of amounts  sufficient  to enable the Company to
pay all applicable federal, state and local withholding taxes.

Exercise Period

     The Committee shall provide,  in the terms of each Stock Option  Agreement,
when the option subject to such agreement expires and becomes unexercisable, but
in no event will an Incentive Stock Option granted under the Plan be exercisable
after the expiration of ten years from the date it is granted.  Without limiting
the generality of the  foregoing,  the Committee may provide in the Stock Option
Agreement  that  the  option  subject   thereto  expires  30  days  following  a
Termination  of Employment  for any reason other than death or disability or six
months  following a  Termination  of Employment  for  disability or following an
optionee's death;  provided,  however, that in no event shall any option granted
under the Plan be exercised  after the expiration  date of such option set forth
in the applicable Stock Option Agreement.

Exercise of Options

     Each option granted under the 1996 Option Plan will become exercisable in a
lump sum or in such  installments,  which  need not be equal,  as the  Committee
determines, provided, however, that each option will become exercisable as to at
least 10% of the shares of Common Stock covered  thereby on each  anniversary of
the date such option is granted.  If in any given installment  period the holder
of an option does not purchase all of the shares which the holder is entitled to
purchase in that installment  period,  the holder's right to purchase any shares
not  purchased  in that  period will  continue  until the  expiration  or sooner
termination of such holder's option.  The Committee may, at any time after grant
of the option and from time to time,  increase the number of shares  purchasable
in any installment, subject to the total number of

                                       30



<PAGE>
 
<PAGE>



shares  subject to the option and the  limitations  set forth in the 1996 Option
Plan as to the number of shares as to which  Incentive  Stock  Options may first
become exercisable in any year.

Transferability of Options

     An option granted under the 1996 Option Plan will be nontransferable by the
optionee other than by will or the laws of descent and  distribution or pursuant
to a qualified  domestic  relations order (as defined in the Code),  and will be
exercisable during the optionee's lifetime only by the optionee or by his or her
guardian  or legal  representative.  More  particularly,  an  option  may not be
assigned, transferred (except as provided in the preceding sentence), pledged or
hypothecated (whether by operation of law or otherwise), and will not be subject
to execution, attachment or similar process.

Conditions to Issuance of Stock Certificates; Legends

     In order to enforce any restrictions  imposed upon Common Stock issued upon
exercise  of any  option  granted  under the 1996  Option  Plan or to which such
Common Stock may be subject,  the  Committee may cause a legend or legends to be
placed on any share certificates representing such Common Stock.

Adjustments Upon Changes in Capitalization; Merger and Consolidation

     If the  outstanding  shares of Common Stock are changed  into, or exchanged
for cash or different  number or kind of shares or  securities of the Company or
of  another  corporation  through  reorganization,   merger,   recapitalization,
reclassification,  stock split-up,  reverse stock split,  stock dividend,  stock
consolidation,  stock combination stock reclassification or similar transaction,
an appropriate  adjustment  will be made by the Committee in the number and kind
of shares as to which  options  may be  granted.  In the event of such change or
exchange,  other than for shares or  securities  of  another  corporation  or by
reason  of  reorganization,   the  Committee  will  also  make  a  corresponding
adjustment  in the number or kind of shares,  and the  exercise  price per share
allocated to unexercised options or portions thereof, of options which have been
granted prior to such change. Any such adjustment, however, will be made without
change in the total  price  applicable  to the  unexercised  options or portions
thereof,  of options  which have been  granted  prior to such  change.  Any such
adjustment,  however,  will be made without change in the total price applicable
to the unexercised portion of the option but with a corresponding  adjustment in
the price for each share (except for any change in the aggregate price resulting
from rounding-off of share quantities or prices).

     In the event of a "spin-off" or other substantial distribution of assets of
the Company which has a material diminutive effect upon the Fair Market Value of
Common Stock,  the Committee will make such an adjustment to the exercise prices
of

                                       31



<PAGE>
 
<PAGE>



options  then  outstanding  under  the  1996  Option  Plan as it  determines  is
appropriate and equitable to reflect such diminution.

     In  connection  with the  dissolution  or  liquidation  of the Company or a
partial  liquidation  involving  50% or more of the  assets  of the  Company,  a
reorganization of the Company in which another entity is the survivor,  a merger
or  reorganization  of the Company under which more than 50% of the Common Stock
outstanding prior to the merger or reorganization is converted into cash or into
another security,  a sale of more than 50% of the Company's assets, or a similar
event that the Committee  determines would materially alter the structure of the
Company or its ownership,  the  Committee,  upon 30 days prior written notice to
the option holders, may do one or more of the following:  (i) shorten the period
during which options are  exercisable  (provided they remain  exercisable for at
least 30 days after the date the notice is given);  (ii)  accelerate any vesting
schedule to which an option is subject;  (iii)  arrange to have the surviving or
successor entity grant replacement  options with appropriate  adjustments in the
number and kind of securities  and option  prices;  or (iv) cancel  options upon
payment to the option holders in cash, with respect to each option to the extent
then  exercisable  (including  any  options  as to which the  exercise  has been
accelerated  as  contemplated  in clause (ii) above),  of any amount that is the
equivalent of the Fair Market Value of the Common Stock (at the  effective  time
of the dissolution, liquidation, merger, reorganization, sale or other event) or
the fair market value of the option.

     No fractional share of Common Stock will be issued on account of any of the
foregoing adjustments.

Amendment and Termination

     The Board or the Committee may at any time suspend,  amend or terminate the
1996  Option  Plan  and  may,  with  the  consent  of  an  optionee,  make  such
modifications of the terms and conditions of such optionee's  option as it deems
advisable;   provided,   however,   that  without   approval  of  the  Company's
stockholders  given within twelve months before or after the action by the Board
or the Committee,  no action of the Board or the  Committee  may (A)  materially
increase the  benefits  accruing to participants under the Plan;  (B) materially
increase  the  number  of securities  which may be issued  under  the  Plan;  or
(C)  materially  modify  the requirements  as to eligibility  for  participation
in  the  Plan.  The  amendment,  suspension  or  termination  of the 1996 Option
Plan will not,  however,  without  the  consent of the optionee to  be affected,
alter or impair any rights or obligations under any option.

     No  option  may be  granted  during  any  period  of  suspension  nor after
termination of the 1996 Option Plan.

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<PAGE>




Privileges of Stock Ownership; Reports to Option Holders

     A participant in the 1996 Option Plan will not be entitled to the privilege
of stock  ownership  as to any shares of Common  Stock unless and until they are
actually issued to the participant.

     The Company  will furnish to each  optionee  under the 1996 Option Plan the
Company's  annual  report  and  such  other  periodic  reports,  if any,  as are
disseminated by the Company in the ordinary course to its stockholders.

Termination

     Unless earlier  terminated by the Board or the  Committee,  the 1996 Option
Plan  will  terminate  automatically  as of the  close  of  business  on the day
preceding  the  tenth  anniversary  date  of  its  adoption  by the  Board.  The
termination  of the 1996 Option  Plan will not affect the  validity of any Stock
Option Agreement outstanding at the date of such termination.

Federal Income Tax Treatment

     Under the Code,  neither  the grant nor the  exercise  of  Incentive  Stock
Options is a taxable event to the optionee (except to the extent an optionee may
be subject to alternative  minimum tax);  rather, the optionee is subject to tax
only upon the sale of the common stock  acquired  upon exercise of the Incentive
Stock  Option.  Upon such a sale,  the  entire  difference  between  the  amount
realized  upon the sale and the exercise  price of the option will be taxable to
the optionee.  Subject to certain holding period  requirements,  such difference
will be taxed as a capital gain rather than as ordinary income.

     Optionees who receive Nonstatutory Options will be subject to taxation upon
exercise of such  options on the spread  between  the Fair  Market  Value of the
Common  Stock on the date of exercise and the  exercise  price of such  options.
This spread is treated as ordinary  income to the  optionee,  and the Company is
permitted to deduct as an employee expense a corresponding amount.  Nonstatutory
Options do not give rise to a tax  preference  item  subject to the  alternative
minimum tax.

Stockholder Vote Required

     Approval of the Company's  1996 Stock Option Plan requires the  affirmative
vote of the  holders of a  majority  of the  shares of Common  Stock  present in
person or represented by proxy at the Annual Meeting of Stockholders.

            THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF
                      THE COMPANY'S 1996 STOCK OPTION PLAN.

                                       33



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<PAGE>



                                 PROPOSAL NO. 6

              RATIFICATION OF APPOINTMENT OF DELOITTE & TOUCHE LLP
                     AS THE COMPANY'S INDEPENDENT CERTIFIED
                               PUBLIC ACCOUNTANTS


     The Board of  Directors of the Company has adopted  resolutions  appointing
Deloitte & Touche LLP as the Company's  independent certified public accountants
for the ensuing year.  Deloitte & Touche LLP,  which has served as the Company's
independent  certified  public  accountants  since 1989,  is  familiar  with the
Company's  operations,  accounting  policies  and  procedures  and  is,  in  the
Company's opinion,  well-qualified to act in this capacity. A member of Deloitte
& Touche LLP will be available to answer questions and will have the opportunity
to  make  a  statement  if he or  she  so  desires  at  the  Annual  Meeting  of
Stockholders.

Stockholder Vote Required

     Ratification  of the  appointment  of Deloitte & Touche LLP as  independent
certified public  accountants  requires the affirmative vote of the holders of a
majority of the shares of Common Stock present in person or represented by proxy
at the Annual Meeting of Stockholders.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF
            THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS THE COMPANY'S
                    INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS.


                                  OTHER MATTERS


     The  Board of  Directors  does not know of any  matters  other  than  those
referred to in the notice of meeting that will be presented for consideration at
the Meeting. However, it is possible that certain proposals may be raised at the
Meeting by one or more stockholders. In such case, or if any other matter should
properly come before the Meeting, it is the intention of the person named in the
accompanying proxy to vote such proxy in accordance with his best judgment.




                                       34

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<PAGE>



                             SOLICITATION OF PROXIES


     The cost of soliciting proxies will be borne by the Company.  Solicitations
may be made by mail, personal interview,  telephone,  and telegram by directors,
officers  and  employees  of the  Company.  The Company  will  reimburse  banks,
brokerage  firms,  other  custodians,  nominees and  fiduciaries  for reasonable
expenses  incurred  in  sending  proxy  material  to  beneficial  owners  of the
Company's capital stock.


                              STOCKHOLDER PROPOSALS


     Proposals of  stockholders of the Company that are intended to be presented
by such  stockholders at the Company's 1997 Annual Meeting of Stockholders  must
be received by the Company no later than  January 1, 1997 in order that they may
be considered for inclusion in the Proxy Statement and form of proxy relating to
that Meeting.


                  ANNUAL REPORT TO THE SECURITIES AND EXCHANGE
                                   COMMISSION


     Copies of the annual  report  (Form 10-K) of the Company for the year ended
December 31, 1995, as filed with the Securities and Exchange Commission (without
exhibits),  and any amendments  thereto,  are available to stockholders  free of
charge by writing to ACTV, Inc., 1270 Avenue of the Americas, New York, New York
10020.

                              FINANCIAL STATEMENTS


     The  audited  consolidated  financial  statements  of the  Company  and its
subsidiaries  for the fiscal year ended  December  31,  1995,  and  Management's
Discussion and Analysis of Financial  Condition and Results of  Operations,  are
annexed hereto as Appendix IV.

                                                        By Order of the Board of
                                                         Directors of ACTV, Inc.

                                                              William C. Samuels
                                            Chairman and Chief Executive Officer


May ___, 1996

                                       35



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<PAGE>



                                   APPENDIX I

                                   ACTV, INC.

                          PROPOSED AMENDMENT TO BY-LAWS


     Article III Section 2 of the Company's By-Laws is proposed to be amended to
read as follows:


                                   ARTICLE III


     Section 2. Number and Term of Office.  The Board of Directors shall consist
initially of four (4)  directors.  The number of  directors  may be changed from
time to time by  resolution  duly  adopted  by the  Board  of  Directors  or the
stockholders, except as provided by law or the Certificate of Incorporation. The
Board of Directors  shall be divided  into three  classes,  designated  Class I,
Class II and Class III.  Initially,  Class I  directors  shall be elected  for a
one-year  term,  Class II directors  for a two-year term and Class III directors
for a three-year  term.  At any annual  meeting of  stockholders  held after the
initial  election  of all  Classes  of  directors,  successors  to the  class of
directors  whose term  expires at that  annual  meeting  shall be elected  for a
three-year term. If the number of directors is changed, any increase or decrease
shall be apportioned  among the classes so the number of directors in each class
is as nearly equal as possible, and any additional director of any class elected
to fill a vacancy in such class shall hold office for a term that shall coincide
with the  remaining  term of that  class,  but in no case will a decrease in the
number of directors shorten the term of any incumbent director. A director shall
hold office until the annual meeting for the year in which such  director's term
expires and until such director's  successor shall be elected and shall qualify,
subject, however to prior death,  resignation,  retirement,  disqualification or
removal from office. Except as provided in Section 3 of this Article,  directors
shall be elected by the  holders of record of a  plurality  of the votes cast at
Annual  Meetings  of  Stockholders.  Any  director  may  resign at any time upon
written notice to the Corporation. Directors need not be stockholders.


<PAGE>
 
<PAGE>



                                   APPENDIX II












                                   ACTV, INC.
                       1996 STOCK APPRECIATION RIGHTS PLAN










                           As adopted __________, 1996



<PAGE>
 
<PAGE>




     1. Purpose.

     The purpose of this 1996 Stock Appreciation Rights Plan (the "Plan") of
ACTV, Inc., a Delaware corporation (the "Company"), is to secure for the Company
and its stockholders the benefits arising from participation in stock
appreciation by selected (a) employees of the Company or its subsidiaries,
affiliates, licensees or joint venture partners, (b) Directors or officers or
(c) consultants (a, b and c are collectively referred to herein as the
"Participants") as the Board of Directors of the Company, or a committee thereof
constituted for the purpose, may from time to time determine. This Plan will
provide a means whereby such employees, Directors and consultants may acquire
the right to participate in the appreciation of the Common Stock of the Company
pursuant to "stock appreciation rights."

     2. Administration.

     2.1 This Plan shall be administrated by the Board of Directors of the
Company (the "Board of Directors") if each member is a "disinterested person" as
that term is defined in Rule 16b-3(c) of the General Rules and Regulations
promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), or a committee (the "Committee") of two or more directors, each of whom
is a disinterested person. Any action of the Board of Directors or the Committee
with respect to administration of this Plan shall be taken by a majority vote or
written consent of its members.

     2.2 Subject to the provisions of this Plan, the Board of Directors or the
Committee shall have authority (i) to construe and interpret this Plan, (ii) to
define the terms used therein, (iii) to prescribe, amend and rescind rules and
regulations relating to this Plan, (iv) to determine the individuals to whom and
the time or times at which stock appreciation rights shall be granted, the
number of shares to be subject to stock appreciation rights, the Initial Value
(as hereinafter defined) of a stock appreciation right (subject to the
limitations set forth in Section 6 hereof), the number of installments, if any,
in which each stock appreciation right may be exercised, the commencement of the
period during which each stock appreciation right may be exercised and the
duration of each stock appreciation right, (v) to approve and determine the
duration of leaves of absence which may be granted to Participants without
constituting a termination of their employment for the purposes of this Plan,
and (vi) to make all other determinations necessary or advisable for the
administration of this Plan. The Initial Value shall be the value as of the date
of grant of the stock appreciation rights, subject to any repricings, which
value shall be no less than the fair market value of a share of Common Stock
determined as set forth in Paragraph 7. All determinations and interpretations
made by the Board of Directors or the Committee shall be binding and
conclusive on all Participants in this Plan and their legal representatives
and beneficiaries.


                                        2

<PAGE>
 
<PAGE>



     3. Shares Subject to this Plan.

     Subject to adjustment as provided in Paragraph 17 hereof, the aggregate
number of stock appreciation rights that may be granted under this Plan shall
not exceed 500,000; provided, however, that at no time shall there be more than
an aggregate of 900,000 outstanding, unexercised SARs granted pursuant to both
this Plan and the Company's 1992 Stock Appreciation Rights Plan. If any stock
appreciation rights granted under this Plan should expire or terminate for any
reason without having been exercised in full, the unexercised stock appreciation
rights shall again be available to be granted under this Plan.

     4. Eligibility and Participation.

     4.1 All employees, officers, Directors, consultants of the Company or any
subsidiary corporation (as defined in Section 425(f) of the Internal Revenue
Code of 1986, as amended (the "Code")) or the Company's affiliates, licensees or
joint venture partners shall be eligible to receive stock appreciation rights.

     4.2 All stock appreciation rights granted under this Plan shall be granted
within ten years from April 19, 1996.

     5. Duration of Stock Appreciation Rights.

     Each stock appreciation right and all rights associated therewith shall
expire on such date as the Board of Directors or the Committee may determine,
but in no event earlier than five years or later than ten years from the date on
which the stock appreciation right is granted, and shall be subject to earlier
termination as provided herein.

     6. Terms and Conditions of Stock Appreciation Rights.

     All stock appreciation rights shall be evidenced by a Certificate of Grant
(sometimes referred to herein as the "Certificate") in such form as the Board of
Directors or the Committee shall from time to time approve. A grant of stock
appreciation rights shall be subject to the following terms and conditions:

     6.1 Each stock appreciation right shall entitle a Participant to an amount
equal to the excess of the Exercise Value (as defined below) of one share of
Common Stock over the Initial Value of one share of Common Stock (the
"Appreciation"). The Initial Value of each stock appreciation right shall be
specified in the Certificate of Grant. The Exercise Value of each stock
appreciation right shall be the fair market value of a share of Common Stock on
the date the stock appreciation right is exercised, determined as set forth in
Paragraph 7. The total Appreciation available to a Participant from the exercise
of any stock appreciation

                                        3

<PAGE>
 
<PAGE>



right shall be equal to the number of stock appreciation rights exercised,
multiplied by the Appreciation per stock appreciation right. Participants
acknowledge that a stock appreciation right is a method of incentive
compensation for key employees, Directors and consultants and does not
constitute an offering or sale of Common Stock to anyone.

     6.2 The Appreciation available to a Participant upon exercise of the
Participant's stock appreciation rights shall be payable in cash or Common Stock
as determined by the Board of Directors or the Committee. If payment is made in
Common Stock of the Company, then the fair market value of the Common Stock for
purposes of calculating the number of shares of Common Stock that shall be
issued to pay the Appreciation shall be based upon the fair market value of the
Common Stock as determined in Paragraph 7 on the date of exercise of the stock
appreciation rights. If the total Appreciation is paid in Common Stock, the
total Appreciation will be reduced to the largest amount divisible by the fair
market value of one share of Common Stock. Appreciation shall be paid as
compensation and without interest by the Company as specified in the Certificate
of Grant.

     6.3 A maximum of 500,000 stock appreciation rights may be granted, subject
to the restrictions contained in Paragraph 3. Such stock appreciation rights
shall have an Initial Value of no less than the fair market value of a share of
Common Stock as determined in Paragraph 7 as of the date of grant of the stock
appreciation rights.

     6.4 No stock appreciation right granted under this Plan shall be
exercisable if such exercise would involve a violation of any applicable law or
regulation (including without limitation, federal and state securities laws and
regulations). Each stock appreciation right shall be exercisable in such
installments during the period prior to its expiration date as the Board of
Directors or the Committee shall determine; provided, however, that, unless
otherwise determined by the Board of Directors or the Committee, if a
Participant shall not in any given installment period exercise all of the stock
appreciation rights which the Participant is entitled to exercise in such
installment period, then the Participant's right to exercise any stock
appreciation rights not exercised in such installment period shall continue
until the expiration date or sooner termination of the Participant's stock
appreciation rights.

     7. Fair Market Value of Common Stock

     The fair market value of a share of Common Stock of the Company for
purposes of this Plan shall be the closing price or last trade price of a share
as supplied by the National Association of Securities Dealers, Inc. through the
Nasdaq Stock Market (or its successor in function) or, if such shares are then
traded on a principal stock exchange, by reference to the closing price of a
share on the

                                        4



<PAGE>
 
<PAGE>



principal stock exchange on which such shares are traded, in each case as
reported by The Wall Street Journal for the business day immediately preceding
the date on which the fair market value is determined (or, if for any reason no
such price is available, in such other manner as the Board of Directors or the
Committee may deem appropriate to reflect the then fair market value thereof).

     8. Exercise of a SAR.

     A stock appreciation right may be exercised by the Participants commencing
six months after the date of grant, but in no event earlier than January 1,
1997, by written notice to the Company specifying the extent to which such stock
appreciation right is to be exercised.

     9. Withholding Tax.

     Upon the exercise of a stock appreciation right, the Company shall have the
right to require an employee Participant, and such employee Participant by
accepting the stock appreciation rights granted under this Plan agrees, to pay
the Company the amount of any taxes which the Company may be required to
withhold with respect thereto. In the event the Appreciation is paid with Common
Stock, then such employee Participant or other Participant may elect to pay the
amount of any taxes which the Company may be required to withhold by delivering
to the Company shares of the Company's Common Stock having a fair market value
determined in accordance with Paragraph 7 hereof equal to the withholding tax
obligation determined by the Company. Such shares so delivered may be either
shares withheld by the Company upon the exercise of the stock appreciation
rights or other shares. Such election may not be made by those persons subject
to the provisions of Section 16(b) of the Exchange Act within six months of the
date of grant of a stock appreciation right, except that this limitation will
not apply in the event of death or disability occurring prior to the expiration
of the six month period. The election, by those persons subject to Section 16(B)
of the Exchange Act, must be made either (i) not later than six months less one
day prior to the date as of which the amount of tax to be withheld is determined
(the "Tax Date"), or (ii) in the ten-day window period

                                        5



<PAGE>
 
<PAGE>



provided in Rule 16b-3(e) of the General Rules and Regulations under the
Exchange Act, but in no event later than the Tax Date.

     10. Non-Transferability.

     A stock appreciation right granted under this Plan shall, by its terms, be
non-transferable by the holder either voluntarily or by operation of law, other
than by will or the laws of descent and distribution, or pursuant to a qualified
domestic relations order as defined in the Code, and shall be exercisable during
the holder's lifetime only by the holder, regardless of any community property
interest therein of the spouse of the holder, or such spouse's successors in
interest. If the spouse of the holder shall have acquired a community property
interest in a stock appreciation right, the holder, or the holder's permitted
successors in interest, may exercise the stock appreciation rights on behalf of
the spouse of the holder or such spouse's successors in interest.

     11. Holding of Stock After Exercise of Right.

     At the discretion of the Board of Directors or the Committee, any stock
appreciation right may provide that the Participant, by accepting such stock
appreciation rights, represents and agrees, for the Participant and the
Participant's permitted transferees that none of the shares acquired upon
exercise of a stock appreciation right will be acquired with a view to any sale,
transfer or distribution of said shares in violation of the Securities Act of
1933, as amended (the "Securities Act"), and the rules and regulations
promulgated thereunder, and the person entitled to exercise the same shall
furnish evidence satisfactory to the Company (including a written and signed
representation) to that effect in form and substance satisfactory to the
Company, including an indemnification of the Company in the event of any
violation of the Securities Act by such person.

     12. Registration Rights.

     12.1 Piggyback Registration.

     If, at any time after the date hereof, the Company should propose to file a
registration statement with the Securities and Exchange Commission (the "SEC")
under the Securities Act (other than in connection with a merger or pursuant to
Form S-8) it will give written notice by registered mail, at least thirty (30)
days prior to the filing of each such registration statement, to the
Participants. If any Participant notifies the Company within twenty (20) days
after receipt of any such notice of its desire to include any of the shares of
Common Stock in such proposed registration statement, the Company shall afford
such Participant the opportunity to have any of the shares of Common Stock
issued pursuant to this Plan registered

                                        6

<PAGE>
 
<PAGE>



pursuant to such registration statement. Notwithstanding the provisions of this
Paragraph 12.1, the Company shall have the right at any time after it shall have
given written notice pursuant to this Paragraph 12.1 (irrespective of whether a
written request for inclusion of all or a portion of the shares of Common Stock
shall have been made) to elect not to file any such proposed registration
statement, or to withdraw the same after the filing but not prior to the
effective date thereof.

     If an underwriter objects in writing to the exercise of the above piggyback
rights by the Participants and all other shareholders of the Company seeking to
exercise their respective piggyback rights, on the basis that such inclusion
will adversely affect the underwriter's ability to market the securities
included in the registration statement, such objection would preclude inclusion
of shares of Common Stock by the Participants and all other shareholders of the
Company and at the option of the Participants, the Company will register all or
part of such shares of Common Stock in its next registration statement or the
Participants shall have the right, exercisable by written notice to the Company,
to have the Company prepare and file with the SEC, a registration or offering
statement on Form S-1 and such other documents, including a prospectus, as may
be necessary in the opinion of both counsel for the Company and counsel for the
Participants, in order to comply with the provisions of the Securities Act, so
as to permit a public offering and sale of all or a portion of the shares of
Common Stock by the Participants. The Participants may not provide such written
notice until ninety (90) days from the effective date of the registration
statement for which the underwriter objected to the inclusion of all or part of
the Participants' shares of Common Stock issued pursuant to this Plan. The
Company will provide the Participants a copy of the written objection received
from the underwriter with respect to the exercise of the Participants' piggyback
rights.

     12.2 Covenants with Respect to Registration

     In connection with any registration hereunder, the Company and the
Participants shall covenant and agree as follows:

          (a) The Company shall pay all costs, fees and expenses (excluding fees
and expenses of Participants' counsel and any underwriting or selling fees,
expenses or commissions), fees and expenses (excluding fees and expenses of
Participants' counsel and any underwriting or selling fees, expenses or
commissions) in connection with all registration statements filed pursuant to
Paragraph 12.1 hereof including, without limitation, all registration fees,
filing and NASD fees, the Company's legal and accounting fees, printing
expenses, blue sky fees and expenses.


          (b) The Company will endeavor in good faith in cooperation with the
Participants to register the shares of Common Stock included in a registration
statement hereunder for offering and sale under the securities or blue

                                        7



<PAGE>
 
<PAGE>



sky laws of such states as reasonably are requested by the Participants,
provided that the Company shall not be obligated to execute or file any general
consent to service of process or to qualify as a foreign corporation to do
business under the laws of any such jurisdiction.

          (c) The Company shall use its best efforts to file a registration
statement within thirty (30) days of receipt of any demand therefor, shall use
its best efforts, including the filing with the SEC of any necessary amendments
or supplements to the registration statement to have any registration statements
declared and remain effective at the earliest possible time and to cooperate in
the sale of the shares so registered, and shall furnish the Participants such
number of prospectuses as shall reasonably be requested. Prior to filing any
registration statement described herein, the Company will furnish to the
Participants and their counsel the registration statements and amendments and
supplements thereto, and any prospectus forming a part thereof, which documents
shall be subject to the review and comment of each Participant and its counsel
to the extent such documents relate to the Participants.

          (d) The Company shall indemnify the Participants against all loss,
claim, damage, expense or liability (including all expenses reasonably incurred
in investigating, preparing or defending against any claim whatsoever and
including reasonable fees and expenses of Participants' counsel) to which any of
them may become subject under the Securities Act, the Exchange Act or otherwise,
arising from such registration statement.

          (e) The Participants shall indemnify the Company, its officers and
directors and each person, if any, who controls the Company within the meaning
of Section 15 of the Securities Act or Section 20(a) of the Exchange Act,
against all loss, claim, damage or expense or liability (including all expenses
reasonably incurred in investigating, preparing or defending against any claim
whatsoever including reasonable fees and expenses of Company's counsel) to which
they may become subject under the Securities Act, the Exchange Act or otherwise,
arising from information furnished in writing by or on behalf of the
Participants, for specific inclusion in such registration statement.

          (f) The Participants shall give the Company prompt notice of any such
liability, claim or lawsuit which the Participants contends is the subject
matter of the Company's indemnification and the Company thereupon shall be
granted the right to take any and all necessary and proper action, at its sole
cost and expense, with respect to such liability, claim and lawsuit, including
the right, subject to the consent of the Participants, which consent shall not
be unreasonably withheld, to settle, compromise and dispose of such liability,
claim or lawsuit, excepting therefrom any and all proceedings or hearings before
any regulatory bodies and/or authorities.


                                        8

<PAGE>
 
<PAGE>



     The Company shall give to the Participants prompt notice of any such
liability, claim or lawsuit which the Company contends is the subject matter of
the Participants' indemnification and the Participants thereupon shall be
granted the right to a take any and all necessary and proper action, at their
sole cost and expense, with respect to such liability, claim and lawsuit,
including the right, subject to the consent of the Company, which consent shall
not be unreasonably withheld, to settle, compromise or dispose of such
liability, claim or lawsuit, excepting therefrom any and all proceedings or
hearings before any regulatory bodies and/or authorities.

     In order to provide for just and equitable contribution under the
Securities Act in any case in which (i) any person entitled to indemnification
under this Paragraph 12.2 makes claim for indemnification pursuant hereto but it
is judicially determined (by the entry of a final judgment or decree by a court
of competent jurisdiction and the expiration of time to appeal or the denial of
the last right of appeal) that such indemnification may not be enforced in such
case notwithstanding the fact that this Paragraph 12.2 provides for
indemnification in such case, or (ii) contribution under the Securities Act may
be required on the part of any such person in circumstances for which
indemnification is provided under this Paragraph 12.2, then, and in each such
case, the Company and the Participants shall contribute to the aggregate losses,
claims, damages or liabilities to which they may be subject (after any
contribution from others) in such proportion taking into consideration the
relative benefits received by each party from the offering covered by the
registration statement (taking into account the portion of the proceeds of the
offering realized by each), the parties' relative knowledge and access to
information concerning the matter with respect to which the claim was assessed,
the opportunity to correct and prevent any statement or omission and other
equitable considerations appropriate under the circumstances; provided, however,
that notwithstanding the above, in any such case, no person guilty of a
fraudulent misrepresentation (within the meaning of Section 11(f) of the
Securities Act) shall be entitled to contribution from any person who was not
guilty of such fraudulent misrepresentation.

     Within fifteen (15) days after receipt of written notice of the
commencement of any action, suit or proceeding, such party will, if a claim for
contribution in respect thereof is to be made against another party (the
"contributing party"), notify the contributing party of the commencement
thereof, but the omission so to notify the contributing party will not relieve
it from any liability which it may have to any other party other than for
contribution hereunder. In case any such action, suit or proceeding is brought
against any party, and such party notifies a contributing party or his or its
representative of the commencement thereof within the aforesaid fifteen (15)
days, the contributing party will be entitled to participate therein with the
notifying party and any other contributing party similarly notified. Any such
contributing party shall not be liable to any party seeking contribution on
account of any settlement of any claim, action or proceeding effected by such
party seeking

                                        9

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<PAGE>



contribution without the written consent of such contributing party. The
indemnification provisions contained in this Paragraph 12.2 are in addition to
any other rights or remedies which either party hereto may have with respect to
the other or hereunder.

     The indemnification payments required by this Paragraph 12.2 shall be made
by periodic payments on the amount thereof during the course of the
investigation or defense, as and when the invoices therefor are received, or
expense, loss, damage or liability incurred.

     (g) The Company shall furnish to the Participants a signed counterpart,
addressed to the Participants of (i) an opinion of counsel to the Company, dated
the effective date of a registration statement filed pursuant to this Section 12
and (ii) a "cold comfort" letter dated the effective date of such registration
statement signed by the independent public accountants who have issued a report
on the Company's financial statements included in such registration statement,
in each case covering substantially the same matters with respect to events
subsequent to the date of such financial statements, as are customarily covered
in opinions of issuer's counsel and in accountants' letters delivered to
underwriters in underwritten public offerings of securities. The Company shall
also furnish to the Participants copies of all written comments received from
the SEC with respect to such registration statement and all written responses of
the Company thereto.

     13. Termination of Employment.

     13.1 If a holder of a stock appreciation right ceases to be employed by,
affiliated with or a joint venturer with the Company or one of its subsidiary
corporations or affiliates (as defined in Section 425(f) of the Code) or ceases
to be a director or consultant for any reason, then any of the holder's stock
appreciation rights that have not then vested shall immediately become void and
of no further force or effect and any of the holder's stock appreciation rights
that have vested prior to the cessation of employment, affiliation with the
Company or joint venture relationship with the Company must be exercised within
365 days of such cessation of the employment, affiliation with the Company or
joint venture with the Company. If, at the end of such 365 day period, such
vested SARs have not been exercised by the Participant, then such vested stock
appreciation rights shall become void and of no further force and effect;
provided, however, that if (i) such cessation of employment, affiliation with
the Company or joint venture with the Company shall be due to the holder's
retirement under the provisions of any pension or retirement plan of the Company
or such subsidiary or (ii) if the Board of Directors of the Company or the
Committee consents (which shall be set forth in a written resolution), such
stock appreciation rights may be exercised to the extent and for the term
exercisable on the date of such cessation of employment, affiliation or joint
venture with the Company as set forth in the Plan and the Certificate of Grant.

                                       10

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<PAGE>




     13.2 A leave of absence approved in writing by the Board of Directors or
the Committee shall not be deemed a termination of employment for the purposes
of this Paragraph 13, but no stock appreciation rights may be exercised during
any such leave of absence, except during the first three months thereof.

     13.3. If a Participant shall die while he is an employee, consultant or
Director or within three (3) months after the termination without Cause of his
employment or consulting arrangement or term as Director, any outstanding stock
appreciation right may be exercised to the extent exercisable on the date of
death, by the person(s) entitled to do so under the Participant's will or, if
the Participant shall have failed to make testamentary disposition of such
Participant's stock appreciation right or shall have died intestate, by the
Participant's legal representative(s), in either case at any time prior to the
expiration date of the Participant's stock appreciation right or within one (1)
year of the date of the Participant's death, whichever shall be the shorter
period, provided that Participants shall have been an employee or consultant for
a continuous period of at least six (6) months from the date of grant of the
Participant's stock appreciation rights.

     14. Vesting.

     The holder's stock appreciation rights shall be deemed to have vested in a
lump sum or in such installments, which need not be equal, as the Committee
shall determine.

     15. Permanent Disability of Stock Appreciation Right Holder.

     The permanent disability of a holder of a stock appreciation right will
have the effect specified in the individual Certificate of Grant as determined
by the Board of Directors or the Committee.

     16. Privileges of Stock Ownership.

     No person entitled to exercise any stock appreciation right granted under
this Plan shall have any of the rights or privileges of a stockholder of the
Company in respect of any shares of Common Stock issuable upon exercise of such
stock appreciation right until certificates representing such shares shall have
been issued and delivered. No shares shall be issued and delivered upon exercise
of any stock appreciation right unless and until, in the opinion of counsel for
the Company, there shall have been full compliance with any applicable
registration requirements of the Securities Act, any applicable listing
requirements of any national securities exchange or automated quotation system
on which the Common Stock is then listed or quoted, and any other requirements
of law or of any regulatory bodies having jurisdiction over such issuance and
delivery.


                                       11

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     17. Adjustments.

     17.1 If the outstanding shares of the Common Stock of the Company are
increased, decreased, changed into or exchanged for a different number or kind
of shares or securities of the Company through a reorganization,
recapitalization, reclassification, stock dividend, stock split, reverse stock
split or other similar transaction, an appropriate and proportionate adjustment
shall be made in the maximum number and kind of stock appreciation rights which
may be granted under this Plan. A corresponding adjustment changing the number
or kind of stock appreciation rights allocated to unexercised options or
portions thereof, which shall have been granted prior to any such change, shall
likewise be made. Any such adjustment in the outstanding stock appreciation
rights shall be made without change in the aggregate Initial Value applicable to
the unexercised portion of the stock appreciation rights but with a
corresponding adjustment in the Initial Value for each share of Common Stock
covered by the stock appreciation right.

     17.2 Upon the dissolution or liquidation of the Company, or upon a
reorganization, merger or consolidation of the Company with one or more
corporations as a result of which the Company is not the surviving corporation,
or upon the sale of substantially all the property or more than eighty percent
of the then outstanding stock of the Company to another corporation, this Plan
shall terminate, and any stock appreciation rights theretofore granted hereunder
shall terminate.

     17.3 Notwithstanding the foregoing, the Board of Directors or the Committee
may provide in writing in connection with such transaction for any or all of the
following alternatives (separately or in combinations): (i) for the stock
appreciation rights theretofore granted to become immediately exercisable; (ii)
for the assumption by the successor corporation of the stock appreciation rights
theretofore granted or the substitution by such corporation for such stock
appreciation rights of new stock appreciation rights covering the stock of the
successor corporation, or a parent or subsidiary thereof, with appropriate
adjustments as to the number and kind of shares and prices; or (iii) for the
continuance of this Plan by such successor corporation in which event the Plan
and the stock appreciation rights theretofore granted shall continue in the
manner and under the terms so provided.

     17.4 Adjustments under this Paragraph 17 shall be made by the Board of
Directors or the Committee, whose determination as to what adjustments shall be
made, and the extent thereof, shall be final, binding and conclusive.

     18. Amendment and Termination of Plan.

     18.1. The Board of Directors or the Committee may at any time suspend or
terminate this Plan. The Board of Directors or the Committee may also at

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any time amend or revise the terms of this Plan, provided that no such amendment
or revision shall, unless appropriate stockholder approval of such amendment or
revision is obtained, (A) materially increase the benefits accruing, to
participants under the Plan; (B) materially increase the number of securities
which may be issued under the Plan; or (C) materially modify the requirements as
to eligibility for participation in the Plan.

     18.2 No amendment, suspension or termination of this Plan shall, without
the consent of the holder, alter or impair any rights or obligations under any
stock appreciation right theretofore granted under this Plan.

     19. Effective Date of Plan

     This plan shall be deemed effective on April 19, 1996. The adoption of the
Plan shall not affect any other compensation or incentive plans in effect for
the Company, any subsidiary or any parent corporation. Nothing in the Plan shall
be construed to limit the right of the Company (i) to establish any other forms
of incentives or compensation for employees of the Company, any subsidiary or
any parent corporation or (ii) to grant or assume options or other rights
otherwise than under the Plan in connection with any proper corporate purpose
including but not by way of limitation, the grant or assumption of options in
connection with the acquisition by purchase, lease, merger, consolidation or
otherwise, of the business, stock or assets of any corporation, partnership,
firm or association.


                                       13

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<PAGE>




                                  APPENDIX III












                                   ACTV, INC.
                             1996 STOCK OPTION PLAN













                          As adopted __________, 1996



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<PAGE>




1. PURPOSE OF PLAN; ADMINISTRATION

     1.1 Purpose.

     The ACTV, Inc. 1996 Stock Option Plan  (hereinafter,  the "Plan") is hereby
established to grant to officers and other employees of ACTV,  Inc.  ("ACTV") or
of its  parents  or  subsidiaries  (as  defined  in  Sections  424(e)  and  (f),
respectively, of the Internal Revenue Code of 1986, as amended (the "Code")), if
any  (individually  and  collectively,   the  Company"),   and  to  non-employee
directors,  consultants  and  advisors  and  other  persons   who   may  perform
significant  services   for   or   on   behalf  of  the  Company,  a   favorable
opportunity  to  acquire  common stock,  $.10  par value  ("Common  Stock"),  of
ACTV  and,  thereby,  to  create  an incentive for such persons to remain in the
employ of or provide services to the Company and to contribute to its success.

     The Company may grant under the Plan both  incentive  stock options  within
the meaning of Section 422 of the Code  ("Incentive  Stock  Options")  and stock
options  that  do  not  qualify  for   treatment  as  Incentive   Stock  Options
("Nonstatutory Options").  Unless expressly provided to the contrary herein, all
references  herein to "options,'  shall include both incentive Stock Options and
Nonstatutory Options.

     1.2 Administration.

     The Plan  shall be  administered  by the  Board of  Directors  of ACTV (the
"Board"), if each member is a "disinterested  person" within the meaning of Rule
16b-3 under the Securities Exchange Act of 1934, as amended ("Rule 16b-3"), or a
committee  (the  "Committee")  of two or  more  directors,  each  of  whom  is a
disinterested  person.  Appointment of Committee members shall be effective upon
acceptance  of  appointment.  Committee  members  may  resign  at  any  time  by
delivering written notice to the Board. Vacancies in the Committee may be filled
by the Board.

     A majority of the members of the  Committee  shall  constitute a quorum for
the purposes of the Plan.  Provided a quorum is present,  the Committee may take
action by affirmative  vote or consent of a majority of its members present at a
meeting.  Meetings may be held telephonically as long as all members are able to
hear one another,  and a member of the  Committee  shall be deemed to be present
for this purpose if he or she is in simultaneous communication by telephone with
the  other  members  who are able to hear one  another.  In lieu of  action at a
meeting, the Committee may act by written consent of a majority of its members.

     Subject to the express provisions of the Plan, the Committee shall have the
authority to construe and interpret the Plan and all Stock Option Agreements (as
defined in Section  3.4) entered  into  pursuant  hereto and to define the terms
used therein,  to  prescribe,  adopt,  amend and rescind  rules and  regulations
relating to the administration

                                        2

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<PAGE>



of the Plan and to make all other determinations  necessary or advisable for the
administration of the Plan; provided,  however,  that the Committee may delegate
nondiscretionary  administrative  duties to such  employees of the Company as it
deems proper; and, provided,  further, in its absolute discretion, the Board may
at any time and from time to time  exercise any and all rights and duties of the
Committee  under the Plan.  Subject to the express  limitations of the Plan, the
Committee  shall  designate  the  individuals  from  among the class of  persons
eligible to  participate  as provided in Section 1.3 who shall receive  options,
whether an  optionee  will  receive  Incentive  Stock  Options  or  Nonstatutory
Options,  or both, and the amount,  price,  restrictions and all other terms and
provisions of such options (which need not be identical).

     Members of the Committee shall receive such compensation for their services
as members as may be  determined by the Board.  All  exchanges  and  liabilities
which members of the Committee  incur in connection with the  administration  of
this Plan shall be borne by the Company. The Committee may, with the approval of
the Board, employ attorneys,  consultants,  accountants,  appraisers, brokers or
other  persons.  The  Committee,  the Company  and the  Company's  officers  and
directors  shall be entitled to rely upon the advice,  opinions or valuations of
any such  persons.  No members of the  Committee  or Board  shall be  personally
liable for any action,  determination or interpretation  made in good faith with
respect to the Plan, and all members of the Committee  shall be fully  protected
by the Company in respect of any such action, determination or interpretation.

     1.3 Participation.

     Officers  and  other  employees  of  the  Company,  non-employee directors,
consultants  and advisors and other persons who may perform significant services
for  or  on  behalf  of  the  Company   shall  be   eligible  for  selection  to
participate in  the  Plan upon  approval by the  Committee;  provided,  however,
that only "employees" (within the meaning of Section 3401(c) of the Code) of the
Company  shall  be  eligible  for the  grant  of  Incentive  Stock  Options.  An
individual who has been granted an option may, if otherwise eligible, be granted
additional options if the Committee shall so determine. No person is eligible to
participate in the Plan by matter of right;  only those eligible persons who are
selected by the Committee in its discretion shall participate in the Plan.

     1.4 Stock Subject to the Plan.

     Subject to  adjustment  as provided in Section 3.5, the stock to be offered
under  the Plan  shall be  shares  of  authorized  but  unissued  Common  Stock,
including any shares repurchased under the terms of the Plan or any Stock Option
Agreement  entered into pursuant  hereto.  The  cumulative  aggregate  number of
shares of Common  Stock to be issued  under the Plan shall not  exceed  500,000,
subject to adjustment as set forth in Section 3.5.


                                        3

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<PAGE>



     If any option  granted  hereunder  shall expire or termina e for any reason
without having been fully  exercised,  the  unpurchased  shares subject  thereto
shall again be  available  for the  purposes of the Plan.  For  purposes of this
Section  1.4,  where  the  exercise  price  of  options  is paid by means of the
grantee's  surrender of previously  owned shares of Common  Stock,  only the net
number of additional  shares issued and which remain  outstanding  in connection
with such exercise shall be deemed "issued" for purposes of the Plan.

2. STOCK OPTIONS

     2.1 Option Price.

     The exercise  price of each  incentive  Stock option granted under the Plan
shall be  determined  by the  Committee,  but shall not be less than 100% of the
"Fair Market Value" (as defined below) of Common Stock on the date of grant.  If
an Incentive  Stock Option is granted to an employee who at the time such option
is granted owns (within the meaning of section 424(d) of the Code) more than 10%
of the total  combined  voting  power of all  classes  of  capital  stock of the
Company,  the option  exercise  price  shall be at least 110% of the Fair Market
Value  of  Common  Stock  on the  date of  grant.  The  exercise  price  of each
Nonstatutory Option also shall be determined by the Committee,  but shall not be
less than 85% of the Fair Market Value of Common Stock on the date of grant. The
status of each option granted under the Plan as either an Incentive Stock Option
or a Nonstatutory  Stock Option shall be determined by the Committee at the time
the Committee acts to grant the option,  and shall be clearly identified as such
in the Stock Option Agreement relating thereto.

     "Fair Market  Value" for  purposes of the Plan shall mean:  (i) the closing
price of a share of Common  Stock on the  principal  exchange on which shares of
Common Stock are then trading,  if any, on the day previous to such date, or, if
shares  were not  traded  on the day  previous  to such  date,  then on the next
preceding  trading day during which a sale occurred;  or (ii) if Common Stock is
not  traded on an  exchange  but is quoted  on Nasdaq or a  successor  quotation
system,  (1) the last sales price (if Common  Stock is then listed on the Nasdaq
Stock Market) or (2) the mean between the closing  representative  bid and asked
price (in all other  cases)  for  Common  Stock on the day prior to such date as
reported by Nasdaq or such successor  quotation  system; or (iii) if there is no
listing  or  trading  of  Common  Stock   either  on  a  national   exchange  or
over-the-counter, that price determined in good faith by the Committee to be the
fair  value per share of Common  Stock,  based  upon such  evidence  as it deems
necessary or advisable.

     In the  discretion  of the  Committee  exercised  at the time the option is
exercised, the exercise price of any option granted under the Plan shall be paid
in full in cash, by check or by the optionee's  interest-bearing promissory note
(subject to any limitations of applicable state  corporations  law) delivered at
the time of exercise; provided, however, that subject to the timing requirements
of Section 2.7, in the discretion of the Committee

                                        4

<PAGE>
 
<PAGE>



and upon receipt of all regulatory  approvals,  the person exercising the option
may deliver as payment in whole or in part of such exercise  price  certificates
for Common  Stock of the  Company  (duly  endorsed or with duly  executed  stock
powers  attached),  which shall be valued at its Fair Market Value on the day of
exercise of the option,  or other property deemed  appropriate by the Committee;
and,  provided  further,  that  subject  to  Section  422 of the Code  so-called
cashless  exercises as permitted under  applicable  rules and regulations of the
Securities  and  Exchange  Commission  and the  Federal  Reserve  Board shall be
permitted in the discretion of the Committee.  Without  limiting the Committee's
discretion in this regard,  consecutive book entry stock-for-stock  exercises of
options (or "pyramiding") also are permitted in the Committee's discretion.

     Irrespective of the form of payment, the delivery of shares pursuant to the
exercise of an option shall be  conditioned  upon payment by the optionee to the
Company of amounts  sufficient to enable the Company to pay all federal,  state,
and local  withholding  taxes  applicable,  in the  Company's  judgment,  to the
exercise. In the discretion of the Committee, such payment to the Company may be
effected  through  (i) the  Company's  withholding  from the number of shares of
Common Stock that would otherwise be delivered to the optionee by the Company on
exercise  of the  option a number of shares of Common  Stock  equal in value (as
determined  by the Fair Market Value of Common Stock on the date of exercise) to
the aggregate  withholding taxes, (ii) payment by the optionee to the Company of
the aggregate  withholding  taxes in cash, (iii) withholding by the Company from
other amounts contemporaneously owed by the Company to the optionee, or (iv) any
combination  of these three  methods,  as  determined  by the  Committee  in its
discretion.

     2.2 Option Period.

     (a)  The  Committee  shall  provide,  in the  terms  of each  Stock  Option
Agreement,  when the  option  subject  to such  agreement  expires  and  becomes
unexercisable,  but in no event will an Incentive Stock Option granted under the
Plan be  exercisable  after  the  expiration  of ten  years  from the date it is
granted.  Without  limiting the generality of the  foregoing,  the Committee may
provide in the Stock Option Agreement that the option subject thereto expires 30
days  following a Termination  of Employment  for any reason other than death or
disability or six months following a Termination of Employment for disability or
following an optionee's death.

     (b)  Outside  Date for  Exercise.  Notwithstanding  any  provision  of this
Section  2.2, in no event shall any option  granted  under the Plan be exercised
after the  expiration  date of such  option  set forth in the  applicable  Stock
Option Agreement.

     2.3 Exercise of Options.

     Each option granted under the Plan shall become  exercisable  and the total
number of shares subject thereto shall be purchasable,  in a lump sum or in such
installments,

                                        5

<PAGE>
 
<PAGE>



which need not be equal, as the Committee shall  determine;  provided,  however,
that each option shall become  exercisable in full no later than ten years after
such option is granted,  and each option shall become exercisable as to at least
10% of the shares of Common Stock  covered  thereby on each  anniversary  of the
date such option is granted;  and  provided,  further,  that if the holder of an
option  shall not in any given  installment  period  purchase  all of the shares
which such  holder is entitled to  purchase  in such  installment  period,  such
holder's right to purchase any shares not purchased in such  installment  period
shall  continue  until the  expiration  or sooner  termination  of such holder's
option.  The Committee  may, at any time after grant of the option and from time
to time,  increase the number of shares purchasable in any installment,  subject
to the total  number of shares  subject to the option  and the  limitations  set
forth in Section  2.5.  At any time and from time to time prior to the time when
any exercisable  option or exercisable  portion  thereof  becomes  unexercisable
under the Plan or the applicable Stock Option Agreement,  such option or portion
thereof  may be  exercised  in  whole or in part;  provided,  however,  that the
Committee  may, by the terms of the option,  require any partial  exercise to be
with respect to a specified  minimum number of shares.  No option or installment
thereof shall be  exercisable  except with respect to whole  shares.  Fractional
share  interests  shall be  disregarded,  except that they may be accumulated as
provided above and except that if such a fractional  share interest  constitutes
the total  shares of Common Stock  remaining  available  for  purchase  under an
option at the time of  exercise,  the  optionee  shall be entitled to receive on
exercise a  certified  or bank  cashier's  check in an amount  equal to the Fair
Market Value of such fractional share of stock.

     2.4 Transferability of Options.

     Except as the Committee may determine as aforesaid, an option granted under
the Plan shall, by its terms, be  nontransferable  by the optionee other than by
will or the  laws of  descent  and  distribution,  or  pursuant  to a  qualified
domestic  relations  order (as  defined by the Code),  and shall be  exercisable
during the optionee's lifetime only by the optionee or by his or her guardian or
legal representative.  More particularly, but without limiting the generality of
the immediately preceding sentence,  an option may not be assigned,  transferred
(except as provided in the preceding sentence), pledged or hypothecated (whether
by  operation  of law or  otherwise),  and shall not be  subject  to  execution,
attachment or similar  process.  Any  attempted  assignment,  transfer,  pledge,
hypothecation  or other  disposition of any option contrary to the provisions of
the  Plan  and the  applicable  Stock  Option  Agreement,  and  any  levy of any
attachment  or  similar  process  upon an  option,  shall be null and void,  and
otherwise  without effect,  and the Committee may, in its sole discretion,  upon
the happening of any such event, terminate such option forthwith.

                                        6

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     2.5 Limitation on Exercise of Incentive Stock Options.

     To the extent that the aggregate Fair Market Value  (determined on the date
of grant) of the Common  Stock with  respect to which  Incentive  Stock  Options
granted  hereunder  (together with all other Incentive Stock Option plans of the
Company) are  exercisable for the first time by an optionee in any calendar year
under the Plan exceeds $100,000, such options granted hereunder shall be treated
as  Nonstatutory  Options to the extent required by Section 422 of the Code. The
rule set forth in the preceding sentence shall be applied by taking options into
account in the order in which they were granted.

     2.6 Disqualifying Dispositions of Incentive Stock Options.

     If Common Stock  acquired upon  exercise of any  Incentive  Stock Option is
disposed of in a disposition  that, under Section 422 of the Code,  disqualifies
the option holder from the application of Section 421(a) of the Code, the holder
of the Common Stock  immediately  before the  disposition  shall comply with any
requirements imposed by the Company in order to enable the Company to secure the
related income tax deduction to which it is entitled in such event.

     2.7 Certain Timing Requirements.

     At the discretion of the Committee,  shares of Common Stock issuable to the
optionee upon  exercise of an option may be used to satisfy the option  exercise
price  or the tax  withholding  consequences  of such  exercise,  in the case of
persons  subject  to  Section  16 of the  Securities  Exchange  Act of 1934,  as
amended,  only (i)  during  the  period  beginning  on the  third  business  day
following  the date of release of the quarterly or annual  summary  statement of
sales and  earnings  of the  Company  and  ending on the  twelfth  business  day
following such date or (ii) pursuant to an irrevocable  written  election by the
optionee to use shares of Common Stock issuable to the optionee upon exercise of
the option to pay all or part of the option price or the withholding  taxes made
at least six months  prior to the  payment of such option  price or  withholding
taxes.

     2.8 No Effect on Employment.

     Nothing in the Plan or in any Stock Option Agreement hereunder shall confer
upon any optionee any right to continue in the employ of the Company, any Parent
Corporation or any subsidiary or shall interfere with or restrict in any way the
rights of the Company,  its Parent  Corporation and its Subsidiaries,  which are
hereby expressly reserved,  to discharge any optionee at any time for any reason
whatsoever, with or without cause.

     For purposes of the Plan,  "Parent  Corporation" shall mean any corporation
in an  unbroken  chain of  corporations  ending  with the Company if each of the
corporations  other than the Company then owns stock  possessing  50% or more of
the total combined

                                        7

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<PAGE>



voting  power of all classes of stock in one of the other  corporations  in such
chain. For purposes of the Plan,  "Subsidiary"  shall mean any corporation in an
unbroken  chain  of  corporations  beginning  with  the  Company  if each of the
corporations  other than the last  corporation  in the unbroken  chain then owns
stock  possessing 50% or more of the total combined  voting power of all classes
of stock in one of the other corporations in such chain.

3. OTHER PROVISIONS

     3.1 Sick Leave and Leaves of Absence.

     Unless otherwise provided in the Stock Option Agreement,  and to the extent
permitted  by Section 422 of the Code,  an  optionee's  employment  shall not be
deemed to  terminate by reason of sick leave,  military  leave or other leave of
absence  approved by the Company if the period of any such leave does not exceed
a period  approved by the Company,  or, if longer,  if the  optionee's  right to
reemployment by the Company is guaranteed either  contractually or by statute. A
Stock Option Agreement may contain such additional or different  provisions with
respect to leave of absence as the Committee may approve,  either at the time of
grant of an option or at a later time.

     3.2 Termination of Employment.

     For purposes of the Plan  "Termination of Employment,"  shall mean the time
when the  employee-employer  relationship  between the optionee and the Company,
any  Subsidiary  or  any  Parent  Corporation  is  terminated  for  any  reason,
including,  but  not  by  way  of  limitation,  a  termination  by  resignation,
discharge, death, disability or retirement; but excluding (i) terminations where
there is a simultaneous  reemployment or continuing employment of an optionee by
the Company, any Subsidiary or any Parent Corporation, (ii) at the discretion of
the  Committee,  terminations  which  result  in a  temporary  severance  of the
employee-employer  relationship,  and (iii) at the  discretion of the Committee,
terminations  which  are  followed  by  the  simultaneous   establishment  of  a
consulting  relationship by the Company,  a Subsidiary or any Parent Corporation
with the former employee. Subject to Section 3.1, the Committee, in its absolute
discretion,  shall determine the affect of all matters and questions relating to
Termination of Employment;  provided,  however,  that, with respect to Incentive
Stock  Options,  a leave of  absence  or other  change in the  employee-employer
relationship  shall constitute a Termination of Employment if, and to the extent
that  such  leave of  absence  or other  change  interrupts  employment  for the
purposes of Section  422(a)(2) of the Code and the  then-applicable  regulations
and revenue rulings under said Section.

     3.3 Issuance of Stock Certificates.

     Upon  exercise  of an  option,  the  Company  shall  deliver  to the person
exercising such option a stock certificate evidencing the shares of Common Stock
acquired upon

                                        8

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<PAGE>



exercise.  Notwithstanding  the  foregoing,  the Committee in its discretion may
require the Company to retain  possession of any  certificate  evidencing  stock
acquired upon exercise of an option which  remains  subject to repurchase  under
the provisions of the Stock Option  Agreement or any other  agreement  signed by
the optionee in order to facilitate such repurchase provisions.

     3.4 Terms and Conditions of Options.

     Each option  granted  under the Plan shall be evidenced by a written  Stock
Option Agreement  ("Stock Option  Agreement")  between the option holder and the
Company  providing that the option is subject to the terms and conditions of the
Plan and to such other terms and  conditions not  inconsistent  therewith as the
Committee may deem appropriate in each case.

     3.5 Adjustments Upon Changes in Capitalization; Merger and Consolidation.

     If the  outstanding  shares of Common Stock are changed  into, or exchanged
for cash or a different number or kind of shares or securities of the Company or
of  another  corporation  through  reorganization,   merger,   recapitalization,
reclassification,  stock split-up,  reverse stock split,  stock dividend,  stock
consolidation, stock combination, stock reclassification or similar transaction,
an appropriate  adjustment shall be made by the Committee in the number and kind
of shares as to which options and restricted stock may be granted.  in the event
of such a change or  exchange,  other than for shares or  securities  of another
corporation  or by reason of  reorganization,  the  Committee  shall also make a
corresponding  adjustment changing the number or kind of shares and the exercise
price per share  allocated to  unexercised  options or portions  thereof,  which
shall have been granted prior to any such change,  shall  likewise be made.  Any
such  adjustment,  however,  shall be made  without  change in the  total  price
applicable  to the  unexercised  portion of the option but with a  corresponding
adjustment  in the price for each share  (except for any change in the aggregate
price resulting from rounding-off of share quantities or prices).

     In the event of a "spin-off" or other substantial distribution of assets of
the Company which has a material diminutive effect upon the Fair Market Value of
the Common Stock,  the Committee in its discretion shall make an appropriate and
equitable  adjustment to the exercise prices of options then  outstanding  under
the Plan.

     Where an adjustment  under this Section 3.5 of the type described  above is
made to an Incentive Stock Option, the adjustment will be made in a manner which
will not be  considered a  "modification"  under the  provisions  of  subsection
424(b)(3) of the Code.

     In connection  with the  dissolution  or  liquidation  of ACTV or a partial
liquidation  involving  50% or more of the assets of ACTV, a  reorganization  of
ACTV in which another entity is the survivor, a merger or reorganization of ACTV
under which more

                                        9

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<PAGE>



than 50% of the Common Stock  outstanding  prior to the merger or reorganization
is converted into cash or into another security,  a sale of more than 50% of the
Company's  assets,  or a similar  event that the  Committee  determines,  in its
discretion,  would materially alter the structure of ACTV or its ownership,  the
Committee,  upon 30 days prior written notice to the option holders, may, in its
discretion, do one or more of the following: (i) shorten the period during which
options are exercisable  (provided they remain  exercisable for at least 30 days
after the date the notice is given);  (ii)  accelerate  any vesting  schedule to
which an option is subject;  (iii)  arrange to have the  surviving  or successor
entity grant replacement options with appropriate  adjustments in the number and
kind of securities and option prices, or (iv) cancel options upon payment to the
option  holders  in  cash,  with  respect  to each  option  to the  extent  then
exercisable (including any options as to which the exercise has been accelerated
as contemplated  in clause (ii) above),  of any amount that is the equivalent of
the  Fair  Market  Value  of the  Common  Stock  (at the  effective  time of the
dissolution,  liquidation,  merger, reorganization,  sale or other event) or the
fair market value of the option.  In the case of a change in corporate  control,
the Committee may, in considering  the  advisability or the terms and conditions
of any acceleration of the exercisability of any option pursuant to this Section
3.5, take into account the penalties that may result directly or indirectly from
such  acceleration  to either the Company or the option holder,  or both,  under
Section  280G of the Code,  and may  decide to limit  such  acceleration  to the
extent necessary to avoid or mitigate such penalties or their effects.

     No  fractional  share of Common  Stock  shall be  issued  under the Plan on
account of any adjustment under this Section 3.5.

     3.6 Rights of Participants and Beneficiaries.

     The Company  shall pay all  amounts  payable  hereunder  only to the option
holder or beneficiaries entitled thereto pursuant to the Plan. The Company shall
not be liable for the debts,  contracts or engagements of any optionee or his or
her  beneficiaries,  and rights to cash payments under the Plan may not be taken
in execution by  attachment or  garnishment,  or by any other legal or equitable
proceeding while in the hands of the Company.

     3.7 Government Regulations.

     The Plan,  and the grant and  exercise  of  options  and the  issuance  and
delivery of shares of Common Stock under  options  granted  hereunder,  shall be
subject to  compliance  with all  applicable  federal and state laws,  rules and
regulations  including but not limited to state and federal  securities law) and
federal margin requirements and to such approvals by any listing,  regulatory or
governmental  authority  as may, in the opinion of counsel for the  Company,  be
necessary or advisable in connection  therewith.  Any securities delivered under
the Plan shall be subject to such  restrictions,  and the person  acquiring such
securities shall, if requested by the Company, provide such assurances and

                                       10



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<PAGE>



representations to the Company as the Company may deem necessary or desirable to
assure  compliance  with  all  applicable  legal  requirements.  To  the  extent
permitted by applicable  law, the Plan and options  granted  hereunder  shall be
deemed  amended to the  extent  necessary  to  conform  to such laws,  rules and
regulations.

     3.8 Amendment and Termination.

     The Board or the Committee may at any time suspend,  amend or terminate the
Plan and may, with the consent of the option holder,  make such modifications of
the  terms and  conditions  of such  option  holder's  option  as it shall  deem
advisable,   provided,   however,   that,  without  approval  of  the  Company's
stockholders  given within twelve months before or after the action by the Board
or the  Committee,  no action of the Board or the Committee  may, (A) materially
increase the benefits  accruing to  participants  under the Plan; (B) materially
increase the number of  securities  which may be issued  under the Plan;  or (C)
materially  modify the  requirements as to eligibility for  participation in the
Plan. No option may be granted  during any  suspension of the Plan or after such
termination.  The  amendment,  suspension or  termination of the Plan shall not,
without the consent of the option holder affected  thereby,  alter or impair any
rights or obligations  under any option  theretofore  granted under the Plan. No
option way be granted during any period of suspension  nor after  termination of
the Plan,  and in no event may any  option be  granted  under the Plan after the
expiration of ten years from the date the Plan is adopted by the Board.

     3.9 Time of Grant And Exercise of Option.

     An option shall be deemed to be exercised when the Secretary of the Company
receives  written notice from an option holder of such exercise,  payment of the
purchase price  determined  pursuant to Section 2.1 of the Plan and set forth in
the  Stock  Option  Agreement,  and all  representations,  indemnifications  and
documents reasonably requested by the Committee.

     3.10 Privileges of Stock  Ownership;  Non-Distributive  Intent;  Reports to
          Option Holders.

     A  participant  in the Plan shall not be entitled to the privilege of stock
ownership as to any shares of Common Stock not actually  issued to the optionee.
Upon  exercise  of an  option at a time  when  there is not in effect  under the
Securities  Act of 1933, as amended,  a Registration  Statement  relating to the
Common  Stock  issuable  upon  exercise or payment  therefor and  available  for
delivery a Prospectus  meeting the requirements of Section 10(a)(3) of said Act,
the  optionee  shall  represent  and warrant in writing to the Company  that the
shares  purchased are being  acquired for  investment and not with a view to the
distribution thereof.

     The Company  shall  furnish to each  optionee  under the Plan the Company's
annual report and such other periodic  reports,  if any, as are  disseminated by
the Company in the ordinary course to its stockholders.

                                       11



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<PAGE>




     3.11 Legending Share Certificates.

     In order to enforce any restrictions  imposed upon Common Stock issued upon
exercise of an option  granted  under the Plan or to which such Common Stock may
be  subject,  the  Committee  may cause a legend or  legends to be placed on any
share certificates representing such Common Stock, which legend or legends shall
make appropriate reference to such restrictions,  including, but not limited to,
a restriction against sale of such Common Stock for any period of time as may be
required by applicable laws or regulations.  If any restriction  with respect to
which a legend was  placed on any  certificate  ceases to apply to Common  Stock
represented by such  certificate,  the owner of the Common Stock  represented by
such  certificate  may  require  the  Company  to cause  the  issuance  of a new
certificate not bearing the legend.

     Additionally,  and not by way of limitation,  the Committee may impose such
restrictions  on any Common  Stock  issued  pursuant  to the Plan as it may deem
advisable, including, without limitation, restrictions under the requirements of
any stock exchange upon which Common Stock is then traded.

     3.12 Use of Proceeds.

     Proceeds  realized pursuant to the exercise of options under the Plan shall
constitute general funds of the Company.

     3.13 Changes in Capital Structure; No Impediment to Corporate Transactions.

     The  existence of  outstanding  options under the Plan shall not affect the
Company's right to effect  adjustments,  recapitalizations,  reorganizations  or
other changes in its or any other  corporation's  capital structure or business,
any merger or  consolidation,  any issuance of bonds,  debentures,  preferred or
prior  preference  stock ahead of or affecting  Common Stock, the dissolution or
liquidation of the Company's or any other corporation's  assets or business,  or
any other  corporate  act,  whether  similar  to the events  described  above or
otherwise.

     3.14 Effective Date of the Plan.

     The  Plan  shall  be  effective  as of  the  date  of its  approval  by the
stockholders  of ACTV within twelve months after the date of the Board's initial
adoption  of the  Plan.  Options  may be  granted  but not  exercised  prior  to
stockholder  approval of the Plan. If any options are so granted and stockholder
approval  shall  not have  been  obtained  within  twelve  months of the date of
adoption of this Plan by the Board of Directors,  such options  shall  terminate
retroactively as of the date they were granted.

                                       12



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<PAGE>




     3.15 Termination.

     The Plan shall terminate  automatically  as of the close of business on the
day preceding the tenth anniversary date of its adoption by the Board or earlier
as provided in Section 3.8. Unless otherwise provided herein, the termination of
the Plan shall not affect the validity of any option  agreement  outstanding  at
the date of such termination.

     3.16 No Effect on Other Plans.

     The  adoption  of the Plan  shall  not  affect  any other  compensation  or
incentive  plans  in  effect  for the  Company,  any  Subsidiary  or any  Parent
Corporation.  Nothing in the Plan shall be  construed  to limit the right of the
Company (i) to  establish  any other forms of  incentives  or  compensation  for
employees of the Company,  any  Subsidiary or any Parent  Corporation or (ii) to
grant or  assume  options  or other  rights  otherwise  than  under  the Plan in
connection  with  any  proper  corporate  purpose  including  but  not by way of
limitation,   the  grant  or  assumption  of  options  in  connection  with  the
acquisition  by purchase,  lease,  merger,  consolidation  or otherwise,  of the
business, stock or assets of any corporation, partnership, firm or association.

                                  *     *     *


                                       13

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<PAGE>

                                  APPENDIX IV

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
               OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE COMPANY


ACTV,  Inc.  (the  "Company")  was  organized  to  develop  and  market the ACTV
Programming Technology,  which permits each viewer to simultaneously  experience
individualized  television  programming.  Since its  inception,  the Company has
incurred  operating losses  approximating  $30.4 million related directly to the
development and marketing of the ACTV Programming Technology.

ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"),  multi-microwave distribution systems
("MMDS"),  broadcast  systems,  distance  learning  networks and closed  circuit
televisions  systems.  It is compatible with commonly  available  one-way analog
systems as well as the newer  digital  systems  that have  recently  begun to be
deployed.

ACTV's strategy is to generate  revenues from the sale of ACTV  Programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.

The chief  markets  presently  targeted by the Company for the ACTV  Programming
Technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and Internet applications. The Company seeks
to  exploit  these  markets,  principally  in the U.S.,  through  licensing  the
Programming Technology,  by creating joint venture relationships,  and by direct
sales.

In March 1988, the Company formed ACTV Entertainment Inc. ("ACTV Entertainment")
as an equal shareholder with Le Groupe Videotron ("LGV") of Canada.  The Company
granted  to  ACTV  Entertainment  the  exclusive  right  to  use  the  Company's
Programming Technology in the United States DBS, cable, and broadcast television
markets.

In June 1993,  LGV withdrew  from its ownership in ACTV  Entertainment,  and the
Company became the sole shareholder of ACTV Entertainment  under the terms of an
agreement  with a subsidiary of LGV. In exchange for gaining full  ownership and
control of ACTV  Entertainment in the settlement and for the conversion of LGV's
exclusive license for Canada and Europe to a non-exclusive  license, the Company
agreed to give up the license fee revenue it had received from LGV for LGV's use
of the Programming Technology in Canada and Europe.

The Company and LGV entered into their original  agreement during the infancy of
the  development  of interactive  television.  LGV had developed its Videoway TV
set-top  converter,  which,  among  other  things,  enabled  it to  provide  its
subscribers with interactive capacity. The arrangement provided the Company with
an outlet for its ACTV Programming while providing LGV with interactive  product
for its Videoway converter.

As both companies  developed,  however,  their  missions  began to diverge:  LGV
wanted to market  its  Videoway  converter  in the United  States,  and was less
interested in the actual production of ACTV  Programming,  while the Company was
interested  in  expanding  its  production  capacity  and  in  making  its  ACTV
Programming   available  for  use  with  set-top  converters   manufactured  and
distributed by others,  including other cable and broadcast  network  operators.
The  restructuring of the relationship  with LGV enabled both companies to focus
on their respective goals, in that LGV now has the non-exclusive right to market
the Videoway converter in the United States, and the Company has control of ACTV
Programming  development.  See "BUSINESS -- Entertainment --  Reorganization  of
ACTV Entertainment and the LGV Agreements."



<PAGE>
<PAGE>

In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned operating  subsidiaries,  to operate the
Company's  individualized  television  trial in Southern  California and, if the
trial is successful,  the planned regional  television network that would target
approximately 4.2 million sports subscribers in the region that reaches from Los
Angeles to San Diego and Phoenix.

The trial,  which marked the  introduction of the Company's first U.S.  regional
individualized  network (the "Regional  Network"),  commenced in the Los Angeles
area in May 1995.  The  trial  involves  1,000  cable  subscribers  and will run
throughout most of 1996 and may extend into 1997. The Company  believes that the
Regional  Network is the first  programming  service in the U.S. to both enhance
existing programming and offer new individualized content.

Programming for the Regional Network is being provided to ACTV by Prime Sports -
West,  currently a unit of  Telecommunications,  Inc.'s  ("TCI")  Liberty Media,
Liberty Sports division,  which has approximately 4.2 million subscribers in the
Southwest region of the U.S., Cable News Network, Inc. ("CNN") and the Game Show
Network, a subsidiary of Sony Entertainment,  Inc. ("Sony").  The cable operator
for the Regional Network is Ventura County  Cablevision,  currently a subsidiary
of Western Communications, whose ownership is scheduled to be transferred to TCI
in early 1996.  TCI and News Corp.  have announced a joint  venture,  which,  if
completed,  would  merge  Liberty  Sports  with  Fox  Sports.  See  "BUSINESS  -
Entertainment."

The Company  has  established  four new  wholly-owned  subsidiaries  which would
operate additional regional  individualized networks covering the San Francisco,
Chicago,  New York and Atlanta  regions in the event that the Company decides to
expand and provide  similar  services to those of the Regional  Network in other
regions across the U.S. To date, the four new wholly-owned subsidiaries have not
engaged  in any  business  activities,  nor does the  Company  have any  present
intention to launch their activities.  The Regional  Network,  and any expansion
plans  related   thereto,   is  part  of  the  Company's  plan  to  develop  the
entertainment  division of its business  which,  to date,  does not generate any
revenue for the Company.

In  January  1995,  the  Company  signed an  exclusive  license  with  Greenwich
Entertainment  Group  ("The  Greenwich  Group")  for the use of the  Programming
Technology in the theater  environment,  specifically in shopping malls, museums
and  entertainment  centers.  The first theater opened in the Mall of America in
Minneapolis,  Minnesota  on November  18,  1995.  See  "BUSINESS  --  Site-Based
Entertainment and Internet Applications."

In entertainment, the Company has licensed the Programming Technology to LGV and
The  Greenwich  Group and  continues to seek other  licensees  and joint venture
partners  both in and  outside  the  United  States.  The  Company  is, and will
continue  to be,  dependent  upon the  ability of  licensees  and joint  venture
partners to offer  products and services that are  commercially  viable,  and to
actively promote and distribute the Programming Technology.

There is no assurance that the Company will be successful in reaching agreements
with  licensees  and joint  venture  partners,  that the  Company's  strategy of
marketing  the  Programming  Technology  through its licensees and joint venture
partners will be  successful,  or that the methods which its licensees and joint
venture partners choose to market the Programming Technology will be successful.
Further,  the Company may be adversely  affected by the  financial  and business
considerations of its licensees and joint venture partners. Future joint venture
and license agreements may provide that the licensees and joint venture partners
will receive equity interest in the Company and/or its subsidiaries.

In July 1992,  the Company  entered into an agreement  with a subsidiary  of the
Washington  Post  Company  (the  "Post  Company")  to form ACTV  Interactive,  a
partnership  organized  for the  purpose  of  marketing  products  and  services
incorporating  the  Programming  Technology  to the education  marketplace.  The
subsidiary of the Post Company owned a 51% share.

<PAGE>
<PAGE>

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing and a $2 million promissory note (the "Note").  The principal
amount of,  and  accrued  interest  due on, the Note was paid in full in October
1995.

Through March 17, 1997 (subject to extension in certain circumstances), the Post
Company has the right to purchase from the Company, at a price to be determined,
the amount of shares of Common Stock necessary to bring its percentage ownership
of the total then  outstanding  shares of Common Stock to 51%. If such option is
exercised, the Post Company will be able to control the affairs of the Company.

The Company believes that channel  capacity will not be a significant  factor in
the distance learning or site-based  entertainment market.  However, in order to
be  delivered  over cable,  MMDS or DBS  systems  for the in-home  entertainment
market,  the ACTV  Programming  must compete for channel space on these systems,
many of which have limited available  channel capacity.  Although a simpler form
of  individualization  can be  achieved  by the  Company's  using one channel of
band-width,  the more sophisticated  applications of ACTV Programming  currently
require three to four channels of analog band-width.  There is no assurance that
cable,  MMDS or DBS  operators  will devote a  sufficient  number of channels of
band-width  to the  Programming  Technology  in the  future.  The Company may be
limited in its ability to expand into the in-home  entertainment  market, unless
cable,  MMDS and DBS  operators  continue to upgrade and increase  their channel
capacity using some form of "compression technology," whereby the digitalization
of the information  required to produce a television picture reduces the channel
capacity required for programming that incorporates the Programming  Technology.
The  compression  technologies  recently  deployed  and  those  currently  under
development would enable the Company to use the more complex applications of the
Programming  Technology  on one channel of  band-width.  The  Company  believes,
although there can be no assurance, that the cable, MMDS and DBS industries are,
in general,  moving in the direction of increasing  channel capacity.  The costs
associated with such compression technology may result in substantial additional
costs to cable, MMDS and DBS operators. However, the Company's management cannot
currently  quantify  such  additional  costs,  which may  adversely  affect  the
Company's  future  operations.  The Company is continuing its  investigation  of
various compression techniques. See "BUSINESS."

The Company anticipates  continued good working relationships with both the Post
Company  and LGV and  believes,  although  there can be no  assurance,  that the
restructuring of these relationships has put the Company in an improved position
with regard to its ability to enter into other  strategic  alliances and to seek
additional  financing when required.  There can be no assurance,  however,  that
such  strategic  alliances  or  additional  financing  will be  available to the
Company when desired on terms acceptable to the Company or at all.

For  purposes  of  discussing  the  combined  statements  of  the  Company,  its
subsidiaries, and ACTV Interactive, all intercompany items have been eliminated.



<PAGE>
<PAGE>



RESULTS OF OPERATIONS

COMPARISON OF THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 31, 1995

During the year ended December 31, 1995, the Company's  revenues  increased 40%,
to  $1,311,860,  from $938,416 in the year ended December 31, 1994. The increase
was the result of higher  sales to the  education  market  and to the  Company's
recognition in the more recent period of the sales of its education  subsidiary,
ACTV Interactive, during the full year. Prior to the Company's purchase on March
11, 1994 of the Washington Post's 51% interest in this subsidiary,  in which the
Company  previously  owned the  remaining  49%  interest,  the  results  of ACTV
Interactive  were  accounted  for under the equity  method of  accounting.  As a
result, the sales of ACTV Interactive during the period from January 1, 1994, to
March 11, 1994, were not included in the reported revenues of the Company.

Cost of sales in the year ended  December 31, 1995,  was  $334,136,  compared to
$296,839 in the year ended  December 31, 1994.  All cost of sales for both years
were  related to  education  product  sales.  The  Company's  cost of sales as a
percentage  of sales  revenue  decreased  to 25% in 1995,  as compared to 31% in
1994.   The  decrease   during  the  more  recent   period  was  the  result  of
proportionately  greater sales of  programming,  which carries a higher  margin,
versus equipment.

Total expenses  excluding  cost of sales and interest  expense in the year ended
December  31,  1995,  increased  46%,  to  $7,938,748,  from  $5,437,293  in the
comparable  period in 1994.  A  significant  factor  was the  increase  in stock
appreciation  rights  expense of over $1 million  during the year ended December
31, 1995,  due to a higher price of the Company's  stock at year end, as well as
to certain  exercises  during 1995. The increase was due also to higher research
and  development  expenses,  and  to  greater  selling  and  administrative  and
operating  costs  associated  with the May 1995 launch of the Company's  network
trial  in Los  Angeles.  A third  reason  for  the  increase  was the  Company's
recognition in the more recent period,  as explained  above,  of the expenses of
ACTV Interactive, which during a portion of 1994 were reported separately.

Direct expenses  related to the  entertainment  market for the fiscal year ended
December 31, 1995 were approximately  $1.4 million,  and direct expenses related
to the  education  market  for the  fiscal  year ended  December  31,  1995 were
approximately $1.9 million.

Depreciation  and  amortization  expense for the year ended  December  31, 1995,
increased  54%, to  $1,113,278,  from  $798,559 for the year ended  December 31,
1994.  This increase was the result of the greater  depreciation  expense in the
more recent  period  relating to equipment  used in the Los Angeles trial and to
patents.  In addition,  the Company's  amortization of goodwill arising from the
purchase of the Washington  Post's  interest in ACTV  Interactive  was higher in
1995 due to its  recognition  for the full  yearly  period,  as  compared to its
recognition in 1994 for the period from March 11, 1994 to December 31, 1994.

The Company's  interest expense for the year ended December 31, 1995,  decreased
57%, to $98,392, compared to $226,671 in the prior year's comparable period. The
decrease was due to the repayment of in full of the Company's  debt  obligations
during 1995.  Interest  income in the year ended  December  31, 1995,  increased
216%, to $138,510,  compared  with $43,877 in the year ended  December 31, 1994.
The increase  resulted  from higher  available  cash balances in the more recent
period.

For  the  year  ended   December  31,  1995,   the  Company's  net  loss  before
extraordinary  items was $6,920,906,  or $.68 per share, an increase of 35% over
the net loss of  $5,122,010,  or $.65 per share,  incurred  in the prior  year's
comparable  period. The Company recorded an extraordinary gain of $94,117 in the
year ended  December 31, 1995 and $656,770 in the year ended  December 31, 1994,
the result of the extinguishment of certain  obligations for value that was less
than the amounts recorded on the Company's books for such obligations.  Net loss
after the extraordinary gain for the year ended


<PAGE>
<PAGE>

December 31, 1995, was $6,826,789,  or $.67 per share as compared to $4,465,240,
or $.57 per share,  for the year ended  December 31,  1994.  The increase in net
loss  was  due  to   principally  to  the  increased   operating,   selling  and
administrative and stock appreciation right expenses noted above during the more
recent year.


COMPARISON OF THE YEARS ENDED DECEMBER 31, 1993 AND DECEMBER 31, 1994

During the year ended December 31, 1994, the Company's  revenues increased 470%,
to $938,416, from $164,602 in the year ended December 31, 1993. The increase was
primarily the result of the Company's  recognition  in the more recent period of
the sales of its education subsidiary, ACTV Interactive.  Prior to the Company's
purchase in March 1994 of the Washington Post's 51% interest in this subsidiary,
in which the Company previously owned the remaining 49% interest, the results of
ACTV Interactive  were accounted for under the equity method of accounting.  All
of the Company's  revenues for the year ended December 31, 1994,  were generated
by its ACTV Interactive  subsidiary  through its activities in the entertainment
market.

On a pro forma basis, assuming that the Company's results were consolidated with
those of ACTV Interactive for the entire year ended December 31, 1994, (see Note
15),  revenues  increased 16%, to $1,128,472  compared with revenues of $970,498
pro forma in the year ended December 31, 1993. Pro Forma  education sales in the
year ended December 31, 1994 were $1,128,472,  an increase of 34% over pro forma
education sales of $842,752 in the comparable period in 1993.

Cost of sales in the year ended  December 31, 1994,  was $296,839,  all of which
related to education  product sales.  The Company  recorded no cost of sales for
the year ended  December 31,  1993,  since it was  reported  separately  by ACTV
Interactive.

Total expenses  excluding  cost of sales and interest  expense in the year ended
December  31,  1994,  increased  58%,  to  $5,437,293,  from  $3,443,513  in the
comparable  period  in 1993.  This  increase  was  partially  the  result of the
Company's  recognition in the more recent  period,  as explained  above,  of the
expenses of ACTV Interactive,  which in 1993 were reported separately.  On a pro
forma basis, total expenses (including cost of sales) before interest expense in
the year ended December 31, 1994, increased 10%, to $6,220,578,  from $5,674,152
in the year  ended  December  31,  1993.  The  increase  was due also to  higher
research and development  expenses,  and to greater  general and  administrative
costs  associated  with market and product  development  for  application of the
Programming  Technology  in the  distance  learning  and  in-home  entertainment
markets.

Direct expenses  related to the  entertainment  market for the fiscal year ended
December 31, 1994 were approximately  $1.4 million,  and direct expenses related
to the  education  market  for the  fiscal  year ended  December  31,  1994 were
approximately $350,000.

Depreciation  and  amortization  expense for the year ended  December  31, 1994,
increased 48%, to $798,559,  from $534,947 for the year ended December 31, 1993.
This  increase was the result of the Company's  amortization  of goodwill in the
more recent period arising from the purchase of the Washington  Post's  interest
in ACTV Interactive.

The Company's  interest expense for the year ended December 31, 1994,  decreased
47%, to $226,671,  compared to $428,221 in the prior year's  comparable  period.
The decrease was due in part to the  elimination of expense  related to original
issue  discount on the $1.5 million  convertible  note payable to the Washington
Post Company.  The full principal value of this note, plus all accrued interest,
was  converted  by the Post Company  into common  shares of ACTV,  Inc. in March
1994. Interest expense declined also due to the repayment of certain obligations
of the  repayment  pool,  as well as the  accrual  of  interest  payable  on the
repayment pool  obligations at lower rats, in reflection of a general decline in
interest rates.  Interest income in the year ended December 31, 1994,  decreased
29%, to $43,877,  



<PAGE>
<PAGE>

compared with $56,480 in the year ended December 31, 1993. The decrease resulted
from lower  available  cash  balances in the more recent period and lower market
rates of interest.

For  the  year  ended   December  31,  1994,   the  Company's  net  loss  before
extraordinary  items was $5,122,010,  or $.65 per share, an increase of 23% over
the net loss of  $4,156,955,  or $.72 per share,  incurred  in the prior  year's
comparable period. The Company recorded an extraordinary gain of $656,770 in the
year  ended  December  31,  1994,  the result of the  extinguishment  of certain
obligations  for value that was less than the amounts  recorded on the Company's
books for such obligations.  Net loss after the extraordinary  gain for the year
ended December 31, 1994, was $4,465,240, or $.57 per share.

LIQUIDITY AND CAPITAL RESOURCES

Since its  inception,  the Company  (including its operating  subsidiaries  ACTV
Entertainment, ACTV Interactive, Inc., The Los Angeles Individualized Television
Network,  Inc., and 3D Virtual,  Inc.) has not generated revenues  sufficient to
fund its operations,  and has incurred  operating  losses.  Through December 31,
1995, the Company had an accumulated deficit of approximately $30.4 million. The
Company's  cash  position on  December  31,  1995,  was  $3,531,782  compared to
$2,479,840 on December 31, 1994.

During the year ended December 31, 1995, the Company used $5,098,477 in cash for
its  operations,  compared with $3,885,852 for the year ended December 31, 1994.
The   increase  in  the  more  recent  year  was  due  to  higher   selling  and
administrative  expenses  and to  increased  operating  activity  related to the
Company's individualized  television trial launched in May 1995. The Company met
its  cash  needs in the year  ended  December  31,  1995,  principally  from the
proceeds of a series of sales of common  stock to private  investors  throughout
the first three  quarters of the year  (aggregating  $8.9 million in  proceeds).
During the year ended  December 31, 1995, the Company used cash of $2,247,469 to
repay in full both its short-term and long-term notes payable obligations.

The Company met its cash needs in the year ended  December  31,  1994,  from the
remaining  proceeds of the  redemption of its  Redeemable  Warrants in May 1993,
from the exercise of options by the Post Company and by others (aggregating $1.6
million in proceeds) and from a series of private sales of the Company's  Common
Stock  during  the  fourth  quarter  of the year  (aggregating  $3.0  million in
proceeds).  During the year ended  December 31,  1994,  the Company used cash of
$136,020 and issued notes for $215,000 to extinguish  obligations recorded at an
aggregate value of $1,000,666 as of December 31, 1993.

During 1994, the Company raised  $1,500,000 in equity from the conversion by the
Post Company of its option to purchase  750,000  shares of the Company's  Common
Stock at $2.00 per share. In a separate transaction,  the Company eliminated its
convertible  note payable  obligation to the Post  Company,  as the Post Company
converted  the note's full  principal and accrued  interest of  $1,742,667  into
871,334 shares of the Company's Common Stock at $2.00 per share.

With respect to investing  activities in the year ended  December 31, 1995,  the
Company used cash of $575,323 related to equipment  purchases for the California
trial  referred to above.  In the year ended December 31, 1994, the Company used
cash  of  $2,500,000  to  purchase  the  Post  Company's  51%  interest  in ACTV
Interactive and cash of $142,122 related to new patent filings.  The Company had
only minimal other investing activities in the period.

ACTV  Entertainment,   ACTV  Interactive  and  The  Los  Angeles  Individualized
Television Network, Inc. and 3D Virtual, Inc. are dependent on advances from the
Company to meet their obligations.



<PAGE>
<PAGE>

During the year ended  December 31,  1995,  the Company  advanced  approximately
$500,000  to  ACTV   Interactive  and  $1.7  million  to  its  The  Los  Angeles
Individualized   Television  Network,   Inc.   subsidiary.   Advances  to  other
subsidiaries were minimal during 1995.

During the year ended  December 31,  1994,  the Company  advanced  approximately
$350,000 to its ACTV Entertainment subsidiary, and approximately $390,000 to its
ACTV  Interactive  subsidiary.  Advances  are based upon  budgeted  expenses and
revenues for each respective subsidiary.  Adjustments are made during the course
of the year based upon the subsidiary's  performance versus the projections made
in the budget.

The Company's  balance sheet as of December 31, 1995,  also reflects the accrual
of expenses of $566,883 related to the Company's stock appreciation rights plan.
As  compared  to the  Company's  balance  sheet as of  December  31,  1994,  the
Company's balance sheet as of December 31, 1995,  reflects a decrease of $25,250
in short-term  notes payable  relating to repayment of a note, and a decrease in
notes payable of $2,325,061, resulting from repayments of principal and interest
resulting from a note payable to the Post Company.

The Company believes that it may be required to expend approximately $200,000 in
during 1996 to facilitate  the  completion of current  research and  development
projects. In addition,  the Company began work in the fourth quarter of 1995 and
the first quarter of 1996 on two new research and development  projects relating
to its HyperTV  Internet product and to firmware for advanced analog and digital
set-top  converter  boxes. The Company has committed  approximately  $150,000 in
expenditures  during  1996 for  these  new  projects,  but  total  research  and
development expenditures in 1996 could be significantly higher.

During the first quarter of 1996, the Company raised  approximately $1.9 million
from the private sale of shares of the Company's Common Stock.

Management of the Company  believes that its current  funds,  including the $1.9
million raised in the first quarter of 1996,  will enable the Company to finance
its  operations  for at least the next  twelve  month  period.  However,  if the
Company's assumptions and beliefs prove to be incorrect, the Company may require
additional  financing  during this  period.  In the event that the Company  does
require  additional  financing,  the Company has no agreements,  arrangements or
understandings to obtain such additional financing.

The  Company  does not have any  material  contractual  commitments  for capital
expenditures.

IMPACT OF INFLATION

Inflation has not had any significant effect on the Company's operating costs.

STATEMENT OF FINANCIAL ACCOUNTING STANDARDS NO. 109.

The  adoption  of this  pronouncement  did not  have a  material  impact  on the
financial statements.

STATEMENT OF FINANCIAL ACCOUNTING STANDARDS NO. 106 AND 112.

The  Company  does  not  have  an  employee   benefit  plan  affected  by  these
pronouncements.

STATEMENT OF FINANCIAL ACCOUNTING STANDARDS NO. 121.

This  statement,  "Accounting  for the  Impairment  of  Long-Lived  Assets to be
Disposed Of," is effective for fiscal years  beginning  after December 15, 1995.
The Company does not expect the effect on its 



<PAGE>
<PAGE>

consolidated  financial condition and results of operations from the adoption of
this statement to be material.

STATEMENT OF FINANCIAL ACCOUNTING STANDARDS NO. 123 ("SFAS NO. 123").

This statement,  "Accounting for Stock-Based Compensation," requires adoption of
disclosure  provisions no later than fiscal years  beginning  after December 15,
1995.  The new  standard  defines  a fair  value  method of  accounting  for the
issuance of stock options and other equity instruments. Pursuant to SFAS No. 123
companies are  encouraged,  but not required,  to adopt the fair value method of
employee stock-based transactions. The Company has not yet determined if it will
elect to change to the fair value method,  nor has it determined  the effect the
SFAS No. 123 will have on its  operating  results,  financial  position  and per
share results should it elect to make such a change.


<PAGE>
<PAGE>



INDEPENDENT AUDITORS' REPORT



To the Board of Directors of ACTV, Inc.:

We have audited the accompanying  consolidated  balance sheets of ACTV, Inc. and
subsidiaries  ("the  Company")  as of December 31, 1995 and 1994 and the related
consolidated  statements of operations,  shareholders' equity and cash flows for
each of the three years in the period ended  December 31, 1995.  Our audits also
included the financial statement schedule listed in the index at Item 14 (a)(2).
These   financial   statements   and  financial   statement   schedule  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position  of the  Company  at
December 31, 1995 and 1994 and the results of its  operations and its cash flows
in the three year period ended  December 31, 1995 in conformity  with  generally
accepted accounting principles.

DELOITTE & TOUCHE LLP

New York, New York
March 28, 1996




<PAGE>
<PAGE>


ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>

        ASSETS

                                          DECEMBER 31,     DECEMBER 31,
                                                  1994              1995
                                         -------------     -------------
<S>                                         <C>               <C>       
  Current Assets:
    Cash and cash equivalents.........      $2,479,840        $3,531,782
    Accounts receivable...............         198,353           349,291
    Education equipment inventory.....         146,283           112,218
    Other.............................         114,937            61,011
                                            -----------       -----------
        Total current assets..........       2,939,413         4,054,302
                                            -----------       -----------
    Property and equipment-net........           5,712           416,895
                                            -----------       -----------
    Other Assets:
    Video program inventory...........         644,472           214,824
    Patents and patents pending.......         174,181           268,980
    Goodwill..........................       3,920,304         3,493,932
    Other.............................          49,232           102,195
                                            -----------       -----------
        Total other assets............       4,788,189         4,079,931
                                            -----------       -----------
           Total .....................      $7,733,314        $8,551,128
                                            ===========       ===========

        LIABILITIES AND
        SHAREHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued 
        expenses.....................         $660,268        $1,090,392
    Deferred stock appreciation rights         750,192           566,883
    Short-term note payable...........          25,250                --
                                            -----------       -----------
        Total current liabilities.....       1,435,710         1,657,275
Notes payable (related parties).......       2,325,061                --
                                            -----------       -----------
        Total liabilities.............       3,760,771         1,657,275
Shareholders' equity:
    Preferred stock, $.10 par value, 
        1,000,000 shares authorized, 
        none issued ..................              --                --
    Common stock, $.10 par value, 
        17,000,000 shares authorized: 
        issued and outstanding 9,019,550
        at December 31, 1994, 11,396,419
        at December 31, 1995..........         901,955         1,139,642
    Additional paid-in capital........      26,608,830        36,686,742
    Notes receivable from stock sales.              --          (567,500)
                                            -----------       -----------
        Total.........................      27,510,785        37,258,884
    Accumulated deficit...............     (23,538,242)      (30,365,031)
                                            -----------       -----------
        Total shareholders' equity....       3,972,543         6,893,853
                                            -----------       -----------
           Total......................      $7,733,314        $8,551,128
                                            ===========       ===========
</TABLE>


                 See Notes to Consolidated Financial Statements




<PAGE>
<PAGE>


ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS




<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,                           1993          1994          1995
                                           -----------   -----------   -----------
<S>                                         <C>              <C>          <C>       
Revenues:

  Sales revenues .......................    $     --         $928,640     $1,311,130
  License fees from related party ......       127,746           --              730
  Royalties from related party .........        36,856          9,776           --
                                           -----------    -----------    -----------
     Total revenues ....................       164,602        938,416      1,311,860

  Cost of Sales ........................          --          296,839        334,136
                                           -----------    -----------    -----------
     Gross profit ......................       164,602        641,577        977,724

Expenses:

  Operating expenses ...................       145,344        890,871      1,260,134
  Selling and administrative ...........     1,463,962      4,193,931      4,998,020
  Depreciation and amortization ........       534,947        446,092        686,906
  Amortization of goodwill .............          --          343,467        426,372
  Stock appreciation rights ............     1,299,260       (437,068)       567,316
                                           -----------    -----------    -----------
     Total expenses ....................     3,443,513      5,437,293      7,938,748

Interest (income) ......................       (56,480)       (43,877)      (138,510)
Interest expense-- related parties .....       428,221        226,671         98,392
                                           -----------    -----------    -----------
  Interest expense (income) - net ......       371,741        182,794        (40,118)

Loss before minority interest in equity
  of investee and extraordinary gain ...     3,650,652      4,978,510      6,920,906
Interest in ACTV Interactive ...........      (506,303)      (143,500)          --
                                           -----------    -----------    -----------

Net loss before extraordinary
gain ...................................     4,156,955      5,122,010      6,920,906
Gain on extinguishment of debt and
equipment lease obligations ............          --          656,770         94,117
                                           -----------    -----------    -----------
Net loss ...............................    $4,156,955     $4,465,240     $6,826,789
                                           ===========    ===========    ===========

Loss per common share before 
extraordinary gain .....................          $.72           $.65           $.68

Loss per common share after 
extraordinary gain .....................          $.72           $.67           $.67

Weighted average number of common shares
outstanding ............................     5,800,134      7,897,278     10,162,128
</TABLE>


                     See Notes to Consolidated Financial Statements



<PAGE>
<PAGE>


ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
FROM JANUARY 1, 1993 TO DECEMBER 31, 1995


<TABLE>
<CAPTION>

                                             Common Stock            Additional
                                       -------------------------     Paid-In
                                          Shares        Amount        Capital          Deficit
                                       ------------  ------------  -------------   --------------
<S>                                      <C>             <C>         <C>            <C>          
Balances December 31, 1992               4,828,228       $482,823    $15,439,538    $(14,916,047)
Issuance of shares in connection 
with exercise of warrant                 1,507,236        150,723      4,466,996            --
Issuance of shares in connection 
with exercise of stock options             172,335         17,234        426,291            --
Net loss                                      --             --             --        (4,156,955)
                                        ----------     ----------    -----------    ------------
Balances December 31, 1993               6,507,799       $650,780    $20,332,825    $(19,073,002)
Issuance  of shares  in  connection
with financing                             757,100         75,710      2,892,628            --
Issuance of shares in connection           
with exercise of stock options             818,317         81,832      1,564,326            --
Issuance  of shares  in  connection        
with conversion of convertible note        871,334         87,133      1,508,051            --
Issuance of shares for services             65,000          6,500        311,000            --
Net loss                                      --             --             --        (4,465,240)
                                        ----------     ----------    -----------    ------------
Balances December 31, 1994               9,019,550       $901,955    $26,608,830    $(23,538,242)
                                        ==========     ==========    ===========    ============
Issuance  of shares  in  connection
with financings                          1,990,293        199,029      8,730,627            --
Issuance of shares in connection
with exercise of stock options             308,247         30,825      1,074,924            --
Issuance of shares for services             78,329          7,833        217,361            --
Net loss                                      --             --             --        (6,826,789)
                                        ----------     ----------   ------------    ------------
Balances December 31, 1995              11,396,419     $1,139,642    $36,631,742    $(30,365,031)
                                        ==========     ==========   ============    ============
</TABLE>


                       See Notes to Consolidated Financial Statements





<PAGE>
<PAGE>


ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS


<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,                        1993          1994           1995
                                       ------------   -----------     ----------
<S>                                        <C>            <C>            <C>       
Cash flows from operating activities:
    Net loss ..........................    $4,156,955     $4,465,240     $6,826,789
                                          -----------    -----------    -----------
Adjustments  to  reconcile  net loss to
net cash used in operations:
    Depreciation and amortization .....       534,947        789,558      1,220,873
    Stock appreciation rights .........     1,299,260       (549,068)      (183,309)
    Gain on extinguishment of debt and
        equipment lease obligations ...          --         (656,770)       (94,717)
    Stock issued in lieu of cash
        compensation ..................          --          250,000        563,430
    Reclassification of equipment .....          --            1,151           --
Changes in assets and liabilities:
    Loss from interest in ACTV
        Interactive ...................       506,303        143,500           --
    Accounts receivable ...............      (102,945)       (48,917)      (150,938)
    Other assets ......................        (3,551)        31,765         80,552
    Accounts  payable and accrued
        expenses ......................       142,668        404,733        165,023
    Education equipment inventory .....          --          (13,183)        34,065
    Interest payable ..................       428,000        226,619         93,333
                                          -----------    -----------    -----------
        Net cash used in operating
        activities ....................    (1,352,273)    (3,885,852)    (5,098,477)
                                          -----------    -----------    -----------

Cash flows from financing activities:
    Proceeds from exercise of warrants
    and options .......................     5,061,244      1,646,159        122,810
    Proceeds from equity financing ....          --        2,968,338      8,951,859
    Equipment lease repayment .........          --          (65,000)          --
    Discounted note prepayment ........          --             --         (101,458)
    Note repayment ....................          --             --       (2,247,469)
    Repayment pool principal repayment           --          (71,020)          --
                                          -----------    -----------    -----------
Net cash provided by financing
activities ............................     5,061,244      4,478,477      6,725,742
Cash flows from investing activities:
    Cash acquired in acquisition of
        remaining interest in
        affiliate .....................          --          672,160           --

    Cash paid for interest in affiliate          --       (2,500,000)          --
    Investment in patents pending .....          --         (142,122)          --
    Investment in property and
        equipment .....................        (5,828)        (1,686)      (575,323)
                                          -----------    -----------    -----------
Net cash used in investing activities .        (5,828)    (1,971,648)      (575,323)
                                          -----------    -----------    -----------
Net  (decrease)  increase  in cash  and
cash  equivalents .....................     3,703,143     (1,379,023)    (1,051,942)
    Cash and cash equivalents,
    beginning of period ...............       155,720      3,858,863      2,479,840
                                          -----------    -----------    -----------
    Cash and cash equivalents,
    end of period .....................     3,858,863      2,479,840      3,531,782
                                          ===========    ===========    ===========
</TABLE>


                     See Notes to Consolidated Financial Statements.
             Supplemental disclosure of cash flow information:  See Note 17




<PAGE>
<PAGE>


ACTV, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995

1. ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

Organization  ACTV, Inc.,  incorporated  July 8, 1983, and its subsidiaries (the
"Company"  or  "ACTV"),  were  organized  to develop  and  market a  proprietary
interactive television  programming  technology (the "Programming  Technology"),
that permits a viewer to experience instantly responsive  television.  Since its
inception,  the Company has been engaged in the  development of the  Programming
Technology,   as  well  as  the  production  of  interactive   programs   ("ACTV
Programming")  and the marketing and sales of the various  products and services
incorporating the Programming Technology.

In  March  1988,   the   Company   formed  ACTV   Entertainment,   Inc.   ("ACTV
Entertainment"), formerly ACTV Domestic Corporation, and granted it a license to
develop, promote, distribute and market interactive television incorporating the
Programming Technology in the United States cable, DBS, and broadcast television
markets.  On June 8,  1993,  the  Company  became the sole  shareholder  in ACTV
Entertainment  under the terms of an agreement  with a  subsidiary  of Le Groupe
Videotron,  Ltee.  ("LGV").  The  agreement  also  provides  LGV with a 20-year,
non-exclusive,  royalty-free  license to produce ACTV  Programming for a limited
number of  potential  Videoway  subscribers  in the  United  States,  Canada and
certain European countries. The license is limited to the condition that neither
LGV nor its sublicensees  receive any royalty or other fees with respect to ACTV
Programming,  except for promotion and direct  production  expenses paid by LGV.
Any royalties  from third party  programmers  will be paid  exclusively  to ACTV
Entertainment.  The financial  statements  consolidate the financial  results of
ACTV  Entertainment  with those of the Company.  ACTV Entertainment is currently
dependent on advances and/or loans from the Company.

On July 14, 1992, the Company entered into an agreement with a subsidiary of The
Washington  Post  Company  (the  "Post  Company")  to form ACTV  Interactive,  a
partnership  organized  for the  purpose  of  marketing  products  and  services
incorporating the Company's Programming Technology to the education marketplace.
The Company contributed its applicable Programming Technology and the subsidiary
of the Post Company  contributed  $2,500,000 in cash. As a result  thereof,  the
Company  recognized an increase of $1,225,000 in its additional  paid-in capital
representing its pro rata share in the equity of the joint venture.  The Company
owned,  during 1993, through its wholly owned subsidiary ACTV Interactive,  Inc.
("Interactive"),   formerly  ACTV  Education,  Inc.,  a  49%  interest  in  ACTV
Interactive,  and  accounted  for its  investment  under  the  equity  method of
accounting.  Furthermore,  under the terms of a worldwide  license,  the Company
received  a 5%  royalty  on  sales  made by  ACTV  Interactive.  Interactive  is
currently dependent on advances and/or loans from the Company.

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV  Interactive for $2.5 million in cash and a $2 million 8% note due December
31, 1996 (See Note 14). During 1995, in a series of payments, the Company repaid
in full this note and all accrued interest thereon.

Principles of  Consolidation -- The Company's  consolidated financial statements
include  the  balances  of  its  wholly-owned   operating   subsidiaries,   ACTV
Entertainment,  Interactive,  The Los Angeles Individualized Television Network,
Inc. and 3D Virtual,  Inc. In consolidation,  all intercompany  account balances
are eliminated.

Property  and  Equipment - Property  and  equipment  are  recorded  at  cost and
depreciated  on the  straight-line  method  over their  estimated  useful  lives
(generally  five years).  Depreciation  expense for the years ended December 31,
1993, 1994 and 1995 aggregated $61,662, $6,207, and $70,790 respectively.

Video  Program  Inventory - Video  program  inventory of the  Company,  which is
stated at the lower of cost or net  realizable  value,  consists of  capitalized
production costs related to programs completed.  All video program inventory for
items not currently in use has been fully amortized as of December 31, 1995. The
Company is amortizing those programs that are still in use over a period of five
years,  which approximates their estimated useful life. The balances at December
31, 1994,  and 1995,  are net of  accumulated  amortization  of  $2,056,143  and
$2,250,908, respectively. No entertainment programs were in production at either
December 31, 1994, or 1995,  with the exception of live sports and 


<PAGE>
<PAGE>

news  programs  for the Los  Angeles  trial.  The  Company  envisions  that such
programming will not be repeated, and, therefore,  the cost of its production is
expensed on a current basis.

Education   Equipment  -  Education   equipment  consists  of  ACTV  System  500
interactive  terminals,  ACTV videocassette  recorders,  television monitors and
computer printers that the Company holds in inventory. This inventory is carried
on the Company's books at the lower of cost or market.

Patents and  Patents  Pending - The cost of  patents,  which for patents  issued
represents  the  consideration  paid for the  assignment of patent rights to the
Company by an employee and for patents  pending  represents  legal costs related
directly to such patents  pending,  is being amortized on a straight-line  basis
over the  estimated  economic  lives of the  respective  patents  (averaging  10
years),  which is less than the statutory  life of each patent.  The balances at
December 31, 1994, and 1995, are net of accumulated  amortization of $85,969 and
$101,170, respectively.

Cash  Equivalents - The Company  considers  all highly  liquid debt  instruments
purchased  with  an  original  maturity  of  three  months  or  less  to be cash
equivalents.

Revenue  Recognition - Sales are primarily  recorded as products are shipped and
services are rendered, using the completed contract method of accounting.

Research and  Development  - Research and  development  costs,  which  represent
primarily refinements to the Programming Technology,  were $171,802 for the year
ended  December  31,  1993,  $465,740  for the year ended  December 31, 1994 and
$616,455 for the year ended December 31, 1995.

Loss per Common  Share - Loss per common  share  equals net loss  divided by the
weighted average number of shares of Common Stock outstanding during the period.

Reclassifications - Certain reclassifications have been made in the December 31,
1993,  and 1994,  financial  statements  to conform to the  December  31,  1995,
presentation.

Intangibles  - The excess of the purchase cost over the fair value of net assets
acquired in an  acquisition  (goodwill)  is being  amortized on a  straight-line
basis over a period of 10 years. On a quarterly basis, the Company evaluates the
realizability of goodwill based upon the expected undiscounted cash flows of the
acquired business.  Impairments,  if any, will be recognized through a charge to
operation  in the period in which the  impairment  is deemed to exist.  Based on
such analysis, the Company does not believe that goodwill has been impaired.



<PAGE>
<PAGE>


2.    NATURE OF OPERATIONS

ACTV, Inc. generates  revenues from the sale of individualized  ACTV Programming
that it either  owns,  has  licensed  or that has been  created by a third party
under a license from ACTV,  including  fees paid by subscribers to premium cable
networks  in  which  the  Company  has an  ownership  interest.  Currently,  the
principal  markets  for  the  Company's   products  are  education  and  in-home
entertainment within the  United  States and Canada.  Education  programming and
related equipment is sold to schools, colleges, and private education  networks.
In-home  entertainment  programming  will  be sold to the end user through cable
television systems, or through other providers of television programming to home
viewers,  e.g.,  satellite,  telephone  company  fiber  networks, etc. No single
client  accounted  for  more  than 10% of the Company's revenues during the year
ended  December  31, 1995, except for Georgia Public Television, which accounted
for approximately 11% of total 1995 revenue.

3.    ESTIMATES USED IN THE PREPARATION OF FINANCIAL STATEMENTS

The  preparation  of the  Company's  financial  statements  in  conformity  with
generally accepted  accounting  principles required management to make estimates
and assumptions  that affect the reported  amounts of assets and liabilities and
disclosure of  contingent  assets and  liabilities  at December 31, 1995 and the
reported  amounts of revenues  and expenses  during the year ended  December 31,
1995. Actual results could differ from these estimates.

4.    PROPERTY AND EQUIPMENT - NET

Property and  equipment - net at December 31, 1994,  and 1995,  consisted of the
following (at cost):
<TABLE>
<CAPTION>
                                           1994              1995
                                           ----              ----
<S>                                    <C>               <C>     
Machinery and equipment                $815,949          $477,213
Office furniture and fixtures           189,515            10,472
                                      ---------          --------

Total                                 1,005,464           487,685


Less accumulated depreciation           999,752            70,790
                                      ---------          --------
Total                                    $5,712          $416,895
                                      =========          ========
</TABLE>

5.    RESTRUCTURING AND REFINANCING

On June 11, 1985,  the Company  entered  into a  Refinancing  and  Restructuring
Agreement  (the  "Plan")  providing  for the  termination  of  prior  agreements
relating to the  formation  of ACTV,  Inc. The Plan also stated that any amounts
owing by the Company to related  parties and other  creditors at the date of the
agreement  were the  responsibility  of the  Company.  Such  amounts  were to be
repayable solely from the "Repayment Pool",  which was defined as ten percent of
"available  cash flow" in excess of  $1,000,000  generated by the Company in any
given  calendar  year.  Available  cash flow was  defined as the excess of gross
revenues (excluding financing proceeds) over certain cash expenditures.

At December 31, 1993 total obligations  repayable solely from the Repayment Pool
aggregated $709,794.

During 1994, the Company, in separate transactions concluded with all holders of
Repayment Pool obligations,  settled all outstanding  liabilities related to the
Repayment  Pool.  Average  consideration  paid by the Company in such settlement
transactions  was  approximately  17% of face value. For the year ended December
31, 1994, the Company  recognized an  extraordinary  gain of $620,898 related to
the Repayment Pool settlement transactions.

6.    RELATED PARTY TRANSACTIONS

Equipment  Lease  Payable - On January 12,  1984,  the Company  entered  into an
equipment  lease  agreement  with a  related  party  (a  former  employee of the
Company).  Under  the  terms  of this operating lease, the Company was  required
to  make  base  rental  payments of $8,814 per month for five years. In April of
1986,  rental  payments were  discontinued.  All unpaid  rentals from April 1986
through  December  31,  1988,   were  accrued  as  current  liabilities  in  the
financial  statements for the year ended December 31, 1993,  



<PAGE>
<PAGE>

due to the fact that the rental  payments may have been paid by a third party, a
former officer of the Company, who instituted  litigation against the Company to
seek reimbursement.

During 1994,  the Company  settled this dispute by paying $65,000 in cash and by
issuing a promissory note in the amount of $190,000 to the complainant.  For the
year ended December 31, 1994, the Company  recognized an  extraordinary  gain of
$35,872 related to this settlement.

Other - Interest  expense on amounts due to related  parties for the years ended
December  31,  1993,  1994  and  1995  aggregated  $20,000,  and  $0,  and  $0 ,
respectively.

7.    FINANCING ACTIVITIES

During  1995,  the Company  raised  approximately  $8.9 million from a series of
private sales of shares of the Company's common stock totaling 1,990,293 shares.
During the first quarter of 1996, the Company raised  approximately $1.9 million
from private  sales of shares of the  Company's  common stock  totaling  450,000
shares.

In March  1992,  the Company  issued to the Post  Company  $1,500,000  aggregate
principal   amount  of  units   represented  by  an  8%  convertible  note  (the
"Convertible  Note")  and  720,000  shares of the  Company's  common  stock (the
"Common Stock").  Also in March 1992, the Post Company  acquired  pursuant to an
option  agreement  (the "Option  Agreement") an option to purchase up to 750,000
shares of Common Stock at either $2.00 or $2.50 per share, depending on the date
of exercise. Both the conversion of the Convertible Note and the exercise of the
option were  dependent upon the occurrence of certain  events.  The  Convertible
Note required that 25% of the outstanding  balance be retired by March 17, 1994,
and  the  remaining   outstanding   balance  be  retired  in  three  semi-annual
installments.  The Company  recorded the fair market value of the common  shares
issued  ($720,000) as original  issue  discount,  and had been  amortizing  this
amount  over the life of the  Notes.  The  Convertible  Note  was  secured  by a
security interest as described in Note 14.

In  connection  with the Option  Agreement,  the Post Company also  received the
right to  purchase  from  the  Company  at a fair  market  exercise  price to be
determined  an amount of shares of Common  Stock  necessary to increase the Post
Company's  percentage  ownership of the total then outstanding  shares of Common
Stock to 51%.  Such right is  exercisable  through  March 17,  1997,  subject to
extension  in certain  circumstances.  Until March 17,  1995,  the Post  Company
agreed  not to  acquire  more  than 40% of the  Company  unless  certain  events
occurred, such as a tender offer, a proxy contest, or the acquisition by a third
party of in  excess  of 15% of the  Company's  common  stock,  as set forth in a
standstill agreement between the Company and the Post Company.

In March 1994, the Post Company  exercised its option to purchase 750,000 shares
at $2.00 per share, and converted the Convertible Note's principal, plus accrued
interest of $241,000, into 871,334 shares of the Common Stock. (See Note 15.)

During 1995, the Company repaid in full principal and interest  relating to a $2
million note issued in March 1994 pursuant to the Company's purchase of the Post
Company's 51% interest in ACTV Interactive (See Note 15.) Upon repayment of this
obligation, the security interest described in Note 14 was canceled.

In May 1993, the Company completed the redemption of its outstanding  Redeemable
Warrants.  The Company  received  approximately  $4.5  million  from the warrant
exercise to purchase approximately 1.5 million shares of Common Stock.

Management of the Company  believes that its current  funds,  including the $1.9
million raised in the first quarter of 1996,  will enable the Company to finance
its  operations  for at least the next  twelve  month  period.  However,  if the
Company's assumptions and beliefs prove to be incorrect, the Company may require
additional  financing  during this  period.  In the event that the Company  does
require  additional  financing,  the Company has no agreements,  arrangements or
understandings to obtain such additional financing.




<PAGE>
<PAGE>


8.    SHAREHOLDERS' EQUITY

Common  Stock  At  December  31,  1995,  the  Company  was  authorized  to issue
17,000,000  shares  of  Common  Stock,  of  which  11,396,419  were  issued  and
outstanding.

At  December  31,  1995,  the Company had  reserved  shares of Common  Stock for
issuance as follows:


<TABLE>
<S>                                                    <C>   
1989 Qualified Stock Option Plan                       59,000
1989 Non-Qualified Stock Option Plan                   56,500
Options granted outside of formal plans             2,526,582
                                                    ---------

  Total                                             2,642,082
</TABLE>

Preferred  Stock At December  31,  1995,  the Company  was  authorized  to issue
1,000,000 shares of Preferred  Stock,  par value $0.10 per share,  designated as
Series A Convertible  Preferred Stock (666,667  shares) and Series B Convertible
Preferred  Stock (333,333  shares).  No shares of Preferred Stock are issued and
outstanding.

Underwriter  Warrants In April 1993,  the  Company  and the  underwriter  of the
Company's  initial public offering of May 1990 (the  "Underwriter")  executed an
agreement  pursuant to which the Underwriter will provide financial advisory and
investment banking services to the Company for two years, and the Company issued
to the Underwriter  warrants to purchase 100,000 shares of Common Stock at $5.50
per share,  exercisable  at any time through  December 31, 1995.  On the date of
issuance of these warrants,  the market price of the Company's common shares was
greater  than the warrant  exercise  price.  The  Underwriter  warrants  expired
unexercised on December 31, 1995.

9.    STOCK OPTIONS

During 1989, the Board of Directors  approved an Employee Incentive Stock Option
Plan (the "Employee Plan"). The Employee Plan provides for the granting of up to
100,000  options to purchase  Common Stock to key  employees.  The Employee Plan
stipulates  that the option price be not less than fair market value on the date
of grant.  Options  granted will have an expiration date not to exceed ten years
from the date of grant.  At December 31, 1995,  100,000 options had been granted
under this plan, of which 41,000 had been exercised.

In addition,  in August 1989,  the Board of Directors  approved a  Non-Qualified
Stock Option Plan (the "Non-Qualified Plan"), to be administered by the Board or
a committee  appointed by the Board.  The  Non-Qualified  Plan  provides for the
granting  of up to  100,000  options  to  purchase  shares  of  Common  Stock to
employees,  officers,  directors,  consultants and independent contractors.  The
Non-Qualified Plan stipulates that the option price be not less than fair market
value at the date of grant,  or such  other  price as the  Board may  determine.
Options  granted  under  this  Plan  shall  expire on a date  determined  by the
committee  but in no event  later than three  months  after the  termination  of
employment or retainer.  At December 31, 1995,  100,000 options had been granted
under this plan, of which 43,500 had been exercised.

At December 31, 1995,  the Company had options  outstanding  that were issued to
Directors,  certain  employees  and  consultants  for the  purchase of 2,526,582
shares of Common Stock . The prices of these  options  range from $1.03 to $5.50
per share;  they have  expiration  dates in the years  1996  through  2002.  The
options granted are not part of the Employee  Incentive Stock Option Plan or the
Non-Qualified Stock Option Plan discussed above.

A summary of stock option transactions is as follows:

<TABLE>
<CAPTION>
                                         December 31,      December 31,
                                                 1994              1995
                                        -------------      ------------
<S>                                          <C>               <C>      
Options  outstanding, beginning
of period                                    1,442,934         1,654,104
Options granted to employee pursuant
to 1989 agreement                                    0           100,087
</TABLE>



<PAGE>
<PAGE>

<TABLE>
<S>                                            <C>             <C>      
Options granted outside of formal plans        376,500         1,606,000
Options exercised                              (68,316)         (278,333)
Options canceled                               (97,014)         (439,776)
                                        ---------------   ---------------
Options outstanding, end of period           1,654,104         2,642,082
                                        ===============   ===============

Options exercisable, end of period           1,064,254         1,059,082
Price range of outstanding options,
  end of period                         $1.03 to $8.19    $1.03 to $5.50
</TABLE>


10.   STOCK APPRECIATION RIGHTS PLAN

The Company's 1992 Stock  Appreciation  Rights Plan ("SAR Plan") was approved by
the Company's  stockholders in December 1992. Subject to adjustment as set forth
in the SAR Plan, the aggregate number of Stock Appreciation Rights ("SARs") that
may be granted shall not exceed  900,000.  The SAR Plan is  administered  by the
Stock Appreciation Rights Committee (the "SAR Committee").

SARs may not be exercised  until the  expiration  of six months from the date of
grant, but in no event were exercisable earlier than May 1, 1994. If a holder of
a SAR ceases to be an employee,  director or consultant of the Company or one of
its subsidiaries or an affiliate,  other than by reason of the holder's death or
disability,  any SARs that  have not  vested  shall  become  void.  SARs are not
transferable except by will or under the laws of descent and distribution.

Upon  exercise of a SAR,  the holder will receive for each share for which a SAR
is exercised,  as determined by the SAR Committee in its discretion,  (a) shares
of the Company's Common Stock, (b) cash, or (c) cash and shares of the Company's
Common  Stock,  equal to the  difference  between (i) the fair market  value per
share of the Common  Stock on the date of exercise of the SAR and (ii) the value
of a SAR,  which amount shall be no less than the fair market value per share of
Common Stock on the date of grant of the SAR.

Under the Company's  SAR Plan, as of December 31, 1995,  the Company has granted
874,000 SARs to nine  employees  that have exercise  prices from $1.50 to $3.50.
The SARs expire  between  2002 and 2004.  One-fifth of the total SARs granted to
each  recipient  vest at the end of each 12-month  period  following the date of
grant. During 1995, a total of 201,000 SARs were exercised.

11.   INCOME TAXES

The Company adopted Statement of Financial  Accounting Standards (SFAS) No. 109,
"Accounting  for  Income  Taxes",  effective  January  1,  1993.  There  was  no
cumulative  effect  of  adopting  SFAS  No.  109  on  the  Company's   financial
statements.  The Company  previously  reported  taxes under the  guidance of APB
Opinion No. 11, "Accounting for Income Taxes."

Deferred  income taxes  reflect the net tax effects at an effective  tax rate of
35.33% of (a) temporary  differences  between the carrying amounts of assets and
liabilities for financial reporting purposes and the amounts used for income tax
purposes,  and (b) operating loss and tax credit carryforwards.  The tax effects
of  significant  items  comprising  the  Company's  net deferred tax asset as of
December 31, 1994, and December 31, 1995, are as follows:



<PAGE>
<PAGE>

<TABLE>
<CAPTION>

                                                               1994           1995
                                                               ----           ----
<S>                                                         <C>            <C>        
Deferred tax assets:
     Operating loss carryforwards                           $8,225,157     $10,192,638
     Differences between book and tax basis of property        246,539          86,029
                                                          ------------    ------------
                                                             8,471,696      10,278,667
Deferred tax liabilities:
     Differences between book and tax basis of property       (170,010)       (261,193)
                                                          ------------    ------------
                                                             8,301,686      10,017,474

Valuation Allowance                                         (8,301,686)    (10,017,474)
                                                          ------------    ------------
Net deferred tax asset                                      $        0     $         0
                                                          ============    ============
</TABLE>


The increase in the valuation  allowance  for the year ended  December 31, 1995,
was  approximately  $1,716,000.  There was no  provision  or benefit for federal
income taxes as a result of the net operating loss in the current year.

At December 31, 1995, the Company has federal net operating  loss  carryovers of
approximately  $28.8  million.  These  carryovers  may  be  subject  to  certain
limitations and will expire between the years 1998 and 2009.


12.   COMMITMENTS

At  December  31,  1995,   future  aggregate  minimum  lease  commitments  under
non-cancelable   operating   leases,   which  expire  in  1999  and  2001,  were
approximately  $562,671.  The leases contain customary escalation clauses, based
principally on real estate taxes.  Rent expense  related to these leases for the
years ended December 31, 1993, 1994 and 1995 aggregated $97,584,  $169,457,  and
$176,264  respectively.  The Company has employment  agreements with certain key
employees.  These agreements  extend for a period of a maximum of five years and
contain  non-competition  provisions which extend two years after termination of
employment  with the Company.  At December 31, 1995, the Company is committed to
expend a total of approximately $1.5 million under these agreements.

13.   CONCENTRATION OF CREDIT RISK

Financial instruments which potentially subject the Company to concentrations of
credit risk consist  principally of temporary cash  investments and receivables.
The  Company  attempts  to  mitigate  cash  investment  risks  by  placing  such
investments in insured depository accounts and with financial  institutions that
have  high  credit  ratings.  Concentrations  of  risk  with  respect  to  trade
receivables exist because of the relatively few companies or other organizations
(primarily  educational or government  bodies) with which the Company  currently
does business.  The Company attempts to limit these risks by closely  monitoring
the credit of those to whom it is  contemplating  providing  its  products,  and
continuing such credit  monitoring  activities and other  collection  activities
throughout  the  payment  period.  In certain  instances,  the  Company  further
minimizes  concentrations  of credit risks by requiring partial advance payments
for the products provided.

14.   PURCHASE OF REMAINING INTEREST IN SUBSIDIARY

On March 11, 1994, the Company purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing  and a $2  million  note due  December  31,  1996,  (the "New
Note"). The New Note accrued interest at 8%, and specified required  prepayments
from net proceeds in excess of an  aggregate $5 million  received by the Company
in the event of subsequent  debt or equity  financing.  The principal of the New
Note was secured by certain collateral pursuant to a security agreement, through
which the Post Company acquired (a) a security  interest in and lien,  second in
priority,  with respect to the  collateral as to which the Company has granted a
first priority security interest pursuant to the Termination Agreement and (b) a
security  interest in and lien, first in priority,  with respect to any existing
United States patents and pending applications.  During 1995, the Company repaid
in full principal and interest  relating to the New Note. Upon repayment of this
obligation, the security interest described above was canceled.


<PAGE>
<PAGE>

15.     CONVERSION OF OPTIONS AND CONVERTIBLE NOTE

On March 15, 1994, the unpaid  principal and accrued and unpaid  interest on the
$1,500,000  Convertible  Note were converted into 871,334 shares of Common Stock
of the Company at $2.00 per share.

On March  15,  1994,  the Post  Company  exercised  its  option to  purchase  an
additional  750,000  shares of the  Company's  Common  Stock at $2.00 per share,
receiving 750,000 shares at $2.00 per share.

16.   UNAUDITED PRO FORMA STATEMENTS OF OPERATIONS FOR THE YEARS
      ENDED DECEMBER 31, 1993, AND DECEMBER 31, 1994

The unaudited pro forma consolidated  statement of operations for the year ended
December 31, 1994,  has been  prepared to reflect the  financial  effects of the
event  described  in Note 14, as if it had  occurred  on January  1, 1994.  This
statement consolidates the results of the Company and ACTV Interactive,  for the
year ended  December  31, 1994,  with the  following  adjustments:  inclusion of
revenues and  expenses of ACTV  Interactive  from January 1, 1994,  to March 11,
1994;  elimination of intercompany sales and royalty expense; and elimination of
the Company's loss for its interest in ACTV Interactive  under the equity method
of accounting.

The Company's pro forma statement of operations for the years ended December 31,
1993, and December 31, 1994,  prepared as indicated  above but assuming that the
events  described  in Note 14 and  Note 15  occurred  January  1,  1993,  are as
follows:

<TABLE>
<CAPTION>
                                                     1993         1994
                                                     ----         ----
<S>                                                <C>         <C>       
Revenues                                           $970,498    $1,128,472
Cost of sales                                       237,683       364,119
Operating expenses                                  639,781       983,971
General and administrative expenses               2,603,736     4,519,997
Depreciation and amortization                       893,692       789,559
Stock appreciation rights                         1,299,260      (437,068)
Net interest expense                                 91,014       179,262
                                                -----------   -----------
Net loss before extraordinary gain               $4,794,668    $5,271,368
Gain on extinguishment of certain obligations          --         656,770
                                                -----------   -----------
Net loss                                         $4,794,668    $4,614,598
                                                ===========   ===========
Loss per share before extraordinary gain               $.65          $.67
Loss per share after extraordinary gain                $.65          $.58
</TABLE>

17.  SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

The consolidated  balance sheet at December 31, 1994, reflects non-cash activity
during the year ended December 31, 1994, that relates to the Company's  purchase
on  March  11,  1994 of the  Washington  Post  Company's  51%  interest  in ACTV
Interactive:  issuance of note payable of $2,000,000, and the acquisition of net
assets  other  than cash of  $118,485.  This net asset  amount is  comprised  of
current  assets of $238,560,  fixed assets of $5,176,  inventory of $133,101 and
current   liabilities  of  $258,352.   In  addition,   in  a  separate  non-cash
transaction, the Post Company's convertible note payable was converted to common
stock  and  additional  paid in  capital  (net of  original  issue  discount  of
$147,484) of $1,595,183.  The  consolidated  balance sheet at December 31, 1994,
also reflects  non-cash  activity  during the year ended December 31, 1994, that
relates:  (i) to the extinguishment of the Company's  equipment lease obligation
to a  related  party:  issuance  of  note  payable  of  $190,000;  (ii)  to  the
extinguishment  of  a  portion  of  the  Company's   contingent  Repayment  Pool
obligation:  issuance of note  payable of $25,000;  and (iii) to the issuance of
common stock in exchange  for services to be rendered:  increase in common stock
and  additional  paid in capital of $67,500 and  increase in prepaid  expense of
$67,500.

The consolidated  balance sheet at December 31, 1995, reflects non-cash activity
during the year ended  December 31, 1995,  that  relates to the acquisition of a
patent: a credit to shareholders' equity of $110,000 for options issued but not



<PAGE>
<PAGE>

yet vested at a price below the prevailing market price on the date of issuance.
In addition,  the  consolidated  balance  sheet at December  31, 1995,  reflects
non-cash  activity  during  the  year  ended  December  31,  1995,  relating  to
non-recourse  loans made by the Company to certain  employees  in August 1995 to
purchase  the  Company's  Common  Stock  by  exercising   options:  a  debit  to
shareholders'  equity  of  $567,500.  The due  dates of the  non-recourse  loans
correspond with the respective expiration dates of the options exercised.

The Company  made no cash  payments of interest or income taxes during the years
ended December 31, 1994 and 1995.


<PAGE>

<PAGE>


          GENERAL PROXY - ANNUAL MEETING OF STOCKHOLDERS OF ACTV, INC.

     The  undersigned  hereby  appoints  William C. Samuels,  with full power of
substitution, proxy to vote all of the shares of Common Stock of the undersigned
and with all of the powers the undersigned would possess if personally  present,
at the Annual Meeting of Stockholders of ACTV,  Inc., to be held at ACTV,  Inc.,
1270 Avenue of the  Americas,  New York,  New York on June 20, 1996 at 9:30 a.m.
and at all adjournments  thereof,  upon the matters specified below, all as more
fully  described  in  the  Proxy  Statement  dated  May  ,  1996  and  with  the
discretionary powers upon all other matters which come before the meeting or any
adjournment thereof.

This Proxy is solicited on behalf of ACTV, Inc.'s Board of Directors.

1.  To approve an amendment to the Company's By-Laws to provide for the election
    of directors to staggered terms.

                     [ ] FOR     [ ] AGAINST     [ ] ABSTAIN

2.  To elect  directors  to hold office for initial  terms of one,  two or three
    years,  or in the event  Proposal No. 1 is not approved,  then for a term of
    one year.


                William C. Samuels, William A. Frank, David Reese
                 Steven N. Schuster, Bruce Crowley, Richard Hyman


                     [ ] FOR     [ ] AGAINST     [ ] ABSTAIN

    INSTRUCTION:  To withhold  authority to vote for any individual,  write that
                  nominee's name in the space provided below:


- --------------------------------------------------------------------------------

3.  To  approve  an  amendment  to  the  Company's   Restated   Certificate   of
    Incorporation  which would increase the  authorized  shares of the Company's
    Common Stock to 35,000,000.

                     [ ] FOR     [ ] AGAINST     [ ] ABSTAIN

4.  To adopt the Company's 1996 Stock Appreciation Rights Plan.

                     [ ] FOR     [ ] AGAINST     [ ] ABSTAIN

5.  To adopt the Company's 1996 Stock Option Plan.

                     [ ] FOR     [ ] AGAINST     [ ] ABSTAIN

6.  To  ratify  the  appointment  of  Deloitte  &  Touche,  LLP as  the  Company
    independent certified public accountants.

                     [ ] FOR     [ ] AGAINST     [ ] ABSTAIN

7.  In their  discretion,  upon such other  matter or matters  that may properly
    come before the meeting, or any adjournments thereof.


- --------------------------------------------------------------------------------
                 (Continued and to be signed on the other side)



<PAGE>
 
<PAGE>


(Continued from other side)

Every properly signed proxy will be voted in accordance with the  specifications
made thereon. IF NOT OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR PROPOSALS
1, 2, 3, 4, 5 AND 6.

The undersigned hereby acknowledges receipt of a copy of the accompanying Notice
of  Meeting  and  Proxy  Statement  and  hereby  revokes  any  proxy or  proxies
heretofore given.

Please mark, date, sign and mail your proxy promptly in the envelope provided.


                                       Date:  ____________________________, 1996


                                       _________________________________________
                                              (Print name of Stockholder)


                                       _________________________________________
                                              (Print name of Stockholder)


                                       _________________________________________
                                                     Signature


                                       _________________________________________
                                                     Signature

                                       Number of Shares ________________________
                                       Note: Please sign exactly as name appears
                                       in the  Company's  records.  Joint owners
                                       should   each  sign.   When   signing  as
                                       attorney,  executor  or  trustee,  please
                                       give title as such.


                      STATEMENT OF DIFFERENCES

            The section mark shall be expressed as 'ss'.



<PAGE>
 



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