ACTV INC /DE/
10-Q, 1996-08-14
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1996

                                   ACTV, Inc.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

Delaware                                                    94-2907258
- --------------------------------------------------------------------------------
(State or other jurisdiction of                          (I.R.S. Employer
incorporation or organization)                          Identification No.)

1270 Avenue of the Americas
New York, New York                                             10020
- --------------------------------------------------------------------------------
(Address of principal executive offices)                     (Zip Code)

(212) 262-2570 (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12 (g) of the Act:

Title of each class                         Name of exchange on which registered
- -------------------                         ------------------------------------
Common Stock, Par Value $0.10               Boston Stock Exchange

Securities registered pursuant to Section 12 (g) of the Act:

                     Common Stock, par value $0.10 per share
                     ---------------------------------------
                                (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Sections  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes   X     No
                                       -----      ----- 
As of August 13, 1996, there were 11,892,105  shares of the registrant's  common
stock outstanding.


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                          ACTV, INC. AND SUBSIDIARIES

                                      INDEX

PART I            FINANCIAL INFORMATION

ITEM 1            FINANCIAL STATEMENTS

                                                                            Page

     Consolidated Balance Sheets at December 31, 1995 and
     June 30, 1996 (unaudited) ................................................2

     Consolidated Statements of Operations for the six and
     three month periods ended June 30, 1995 and 1996 (unaudited)..............3

     Consolidated Statements of Cash Flows for the six and
     three month periods ended June 30, 1995 and 1996 (unaudited)..............4

     Notes to Consolidated Financial Statements................................5

ITEM 2   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS...............................6--11

PART II  OTHER INFORMATION....................................................12

         Exhibit 11...........................................................13

         Signatures


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ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
         ASSETS

                                                   DECEMBER 31,       JUNE 30,
                                                       1995             1996
                                                                     (UNAUDITED)
<S>                                                <C>               <C>
Current Assets:
     Cash and cash equivalents ...............       $3,531,782       $1,189,507
     Accounts receivable .....................          349,291          467,925
     Education equipment inventory ...........          112,218          220,993
     Other ...................................           61,011          264,626
                                                     ----------       ----------
         Total current assets ................        4,054,302        2,143,051
                                                     ----------       ----------
     Property and equipment-net ..............          416,895          659,918
                                                     ----------       ----------
Other Assets:
     Video program inventory-net .............          214,824               --
     Patents and patents pending-net .........          268,980          261,379
     Goodwill-net ............................        3,493,932        3,280,746
     Other ...................................          102,195          331,106
                                                     ----------       ----------
         Total other assets ..................        4,079,931        3,873,231
                                                     ----------       ----------
              Total ..........................       $8,551,128       $6,676,200
                                                     ==========       ==========

         LIABILITIES AND
         SHAREHOLDERS' EQUITY

Current Liabilities:
     Accounts payable and accrued expenses...        $1,090,392       $1,196,368
     Deferred stock appreciation rights......           566,883          621,466
                                                     ----------       ----------
         Total current liabilities...........         1,657,275        1,817,834
                                                     ----------       ----------
         Total liabilities...................         1,657,275        1,817,834
Shareholders' equity:
     Preferred stock, $.10 par value,
     1,000,000 shares authorized, none
     issued..................................                --               --
     Common stock, $.10 par value, 35,000,000
         shares authorized: issued and
         outstanding 11,396,419 at
         December 31, 1995, 11,892,105 at
         June 30, 1996........................        1,139,642        1,189,211
     Additional paid-in capital...............       36,686,742       38,654,705
     Notes receivable from stock sales........         (567,500)        (567,500)
                                                     ----------       ----------
         Total................................       37,258,884       39,276,416
     Accumulated deficit......................      (30,365,031)     (34,418,050)
                                                     ----------       ----------
         Total shareholders' equity...........        6,893,853        4,858,366
                                                     ----------       ----------
              Total...........................       $8,551,128       $6,676,200
                                                     ==========       ==========
</TABLE>

                 See Notes to Consolidated Financial Statements


                                        2


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ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)
<TABLE>
<CAPTION>
                                           SIX MONTH PERIODS                THREE MONTH PERIODS
                                           ENDED JUNE 30,                   ENDED JUNE 30,

                                                1995            1996             1995             1996
                                         -----------      ----------       ----------       ----------
<S>                                      <C>              <C>              <C>              <C>
Revenues:

   Sales revenues....................       $753,889        $763,515         $412,255         $419,993
   License fees from related party...             --          10,081               --            2,929
                                          ----------      ----------       ----------       ----------
      Total revenues.................        753,889         773,596          412,255          422,922

   Cost of Sales.....................        212,337         314,610          125,236          106,600
                                          ----------      ----------       ----------       ----------
      Gross profit...................        541,552         458,986          287,019          316,322

Expenses:

   Operating expenses................        529,038       1,005,988          312,895          487,886
   Selling and administrative........      2,465,048       2,968,882        1,329,625        1,438,263
   Depreciation and amortization.....        311,616         325,236          202,937          137,357
   Amortization of goodwill..........        213,186         213,186          106,593          106,593
   Stock appreciation rights.........        448,355          54,583         (275,810)        (339,008)
                                          ----------      ----------       ----------       ----------
      Total expense..................      3,967,243       4,567,875        1,676,240        1,831,091

Interest (income)....................        (56,470)        (55,870)         (26,691)         (22,633)
Interest expense - related parties...         73,595              --           33,333               --
                                          ----------      ----------       ----------       ----------
   Interest expense - net............         17,125         (55,870)           6,642          (22,633)
                                          ----------      ----------       ----------       ----------
Net loss before extraordinary
gain.................................      3,442,816       4,053,019        1,395,863        1,492,136
Gain on extinguishment of debt
obligations..........................         94,117              --               --               --
                                          ----------      ----------       ----------       ----------
Net loss.............................     $3,348,699      $4,053,019       $1,395,863       $1,492,136
                                          ==========      ==========       ==========       ==========

Loss per share before extraordinary
gain.................................           $.36            $.35             $.15             $.13

Loss per share after extraordinary
gain.................................           $.35            $.35             $.15             $.13
                                          ==========      ==========       ==========       ==========
Weighted average number of common
shares outstanding..................       9,452,332      11,684,987        9,493,367       11,891,160
</TABLE>



                 See Notes to Consolidated Financial Statements


                                        3


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ACTV, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

<TABLE>
<CAPTION>
                                                       SIX MONTH PERIODS                 THREE MONTH PERIODS
                                                       ENDED JUNE 30,                    ENDED JUNE 30,
                                                          1995              1996              1995              1996
                                                    ----------        ----------        ----------        ----------
<S>                                                 <C>               <C>               <C>               <C>
Cash flows from operating activities:
     Net loss                                       $3,348,699        $4,053,019        $1,395,863        $1,492,136
                                                    ----------        ----------        ----------        ----------
Adjustments to reconcile net loss to net
cash used in operations:
     Depreciation and amortization.............        525,035           538,422           309,530           243,950
     Stock appreciation rights.................        287,106            54,583          (275,810)         (339,008)
     Gain on extinguishment of debt
     obligations...............................        (94,717)               --                --                --
     Common stock issued for services..........        147,930           114,047                --            14,281
Changes in operating assets and liabilities:
     Accounts receivable.......................       (272,858)         (118,634)         (206,757)         (163,517)
     Other assets..............................          6,866          (211,163)           19,045          (132,288)
     Accounts payable and accrued expenses.....        142,354           105,976           535,609          (121,332)
     Education equipment inventory.............          1,669          (108,775)          (30,016)          (78,258)
     Interest payable..........................         73,332                --            33,333                --
                                                    ----------        ----------        ----------        ----------
              Net cash (used) in operating

              activities.......................     (2,531,982)       (3,678,563)       (1,010,929)       (2,068,308)
                                                    ----------        ----------        ----------        ----------
Cash flows from financing activities:

     Proceeds from sale of common stock........      3,290,875         1,903,485         1,784,500                --
     Proceeds from exercise of options.........         68,600                --            60,300                --
     Discounted prepayment of note.............       (101,458)               --                --                --
     Repayment of note.........................       (525,250)               --          (500,000)               --
                                                    ----------        ----------        ----------        ----------
Net cash provided by (used in) financing
activities..............................             2,732,767         1,903,485         1,344,800                --
Cash flows from investing activities:
     Investment in property and equipment......        462,744           567,197           424,442           398,164
                                                    ----------        ----------        ----------        ----------
              Net cash used in investing
              activities.......................        462,744           567,197           424,442           398,164
                                                    ----------        ----------        ----------        ----------
Net increase (decrease) in cash and cash
equivalents....................................       (261,959)       (2,342,275)          (90,571)       (2,466,472)
     Cash and cash equivalents,
     beginning of period.......................      2,479,840         3,531,782         2,308,452         3,655,979
                                                    ----------        ----------        ----------        ----------
     Cash and cash equivalents,
     end of period.............................      2,217,881         1,189,507         2,217,881         1,189,507
                                                    ==========        ==========        ==========        ==========
</TABLE>


Supplemental  disclosure of noncash investing activity: the consolidated balance
sheet at June 30, 1995,  reflects an increase of other assets -- net of $198,825
(net of accumulated  amortization  of $66,275) and a  corresponding  increase in
accounts payable of $265,100.


                                        4


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ACTV, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1996

1(a). The consolidated financial statements are unaudited,  except as indicated.
In the opinion of management,  these consolidated  financial  statements reflect
all normal,  recurring  adjustments  necessary  for a fair  presentation  of the
results for all periods. The financial results for the interim periods presented
are  not  necessarily  indicative  of the  results  to be  expected  for  either
succeeding quarters or the full fiscal year.

1(b) In August  1996,  the  Company  raised $10  million  (before  expenses  and
commissions  related to the fund raising) from the issuance by two  wholly-owned
subsidiaries of the Company,  ACTV Holdings,  Inc. and ACTV Financing,  Inc., of
convertible preferred shares to private investors. Pursuant to this transaction,
the subsidiaries issued preferred shares that are convertible into common shares
of ACTV, Inc.  beginning  January 1, 1997. The conversion price of the preferred
shares is at a discount to the market price for the ACTV,  Inc. common shares at
the time of conversion.  The percentage  discount increases as the length of the
holding period prior to conversion increases,  from a base of 14% for conversion
in January  1997 to a maximum of 30.375% for  conversion  in  September  1997 or
thereafter.  The $10 million  financing  consists  of $4 million in  immediately
available funds, with the remaining $6 million paid into an escrow account.  The
escrow  funds  are to  become  available  to the  Company  contingent  upon  the
satisfaction  of certain  conditions  in the  contracts  with the holders of the
preferred stock.

The Company believes that it has sufficient resources to fund its operations for
the next twelve  months,  whether or not it receives  the $6 million in escrowed
funds.  However, if the Company does not receive these funds and does not obtain
additional financing,  it may be required to reduce certain planned expenditures
in  certain  of  the  markets  it is  attempting  to  develop.  If  management's
assumptions  regarding future events prove incorrect,  the Company may be unable
to fund its operations, even at a reduced level, for the next twelve months.

2. For a summary of significant  accounting  policies and  additional  financial
information,  see the  Company's  Annual  Report on Form 10-K for the year ended
December 31, 1995.

3. The consolidated statements of operations for the six month period ended June
30, 1995,  reflect an extraordinary  gain of $94,117 on the extinguishment of an
obligation  to Nolan  Bushnell.  On April 25, 1994,  the Company  entered into a
Settlement  Agreement (the "Bushnell  Settlement  Agreement")  with Mr. Bushnell
under which Mr. Bushnell released the Company from certain obligations. Pursuant
to the Bushnell Settlement Agreement,  ACTV issued to Mr. Bushnell,  among other
consideration, a promissory note in the principal amount of $190,000, payable in
two  installments  on June 30, 1995,  and June 30, 1996.  In January  1995,  the
Company and Mr. Bushnell agreed to a discounting of the note for payment in full
at that time.

4.  The  Company's  balance  sheet  at  June  30,  1996  reflects  a  credit  to
shareholders'  equity of $55,000 related to options issued but not yet vested at
a price below the prevailing  market price on the date of issuance.  The options
were issued to acquire a patent in September  1995. The Company's  balance sheet
at June 30,  1996 also  reflects  a debit to  shareholders'  equity of  $567,500
related to non-recourse loans made by the Company to certain employees in August
1995 to purchase the Company's common stock by exercising options. The due dates
of the non-recourse loans correspond with the respective expiration dates of the
options exercised.


                                        5


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ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS
         OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE COMPANY

ACTV, Inc. (the "Company") was organized to develop and market ACTV  programming
technology,   which   permits   each   viewer   to   simultaneously   experience
individualized  television  programming.  Since its  inception,  the Company has
incurred  operating losses  approximating  $34.4 million related directly to the
development and marketing of the ACTV programming technology.

ACTV's  individualized  programming  is  designed  to work with both  single and
multiple  channels of 6MHz band-width and with different modes of  transmission:
cable, direct broadcast satellite ("DBS"),  multi-microwave distribution systems
("MMDS"),  broadcast  systems,  distance  learning  networks and closed  circuit
televisions  systems.  It is compatible with commonly  available  one-way analog
systems as well as the newer  digital  systems  that have  recently  begun to be
deployed.

ACTV's strategy is to generate  revenues from the sale of ACTV  programming that
it either  owns,  has licensed or that has been created by a third party under a
license from ACTV,  including fees paid by subscribers to premium cable networks
in which the Company has an  ownership  interest.  The  Company's  mission is to
improve the quality of entertainment and education television programming.

The chief  markets  presently  targeted by the Company for the ACTV  programming
technology are in-home  entertainment,  education  (with an emphasis on distance
learning), site-based entertainment and Internet applications. The Company seeks
to  exploit  these  markets,  principally  in the U.S.,  through  licensing  the
programming technology,  by creating joint venture relationships,  and by direct
sales.

In March 1988, the Company formed ACTV Entertainment Inc. ("ACTV Entertainment")
as an equal shareholder with Le Groupe Videotron ("LGV") of Canada.  The Company
granted  to  ACTV  Entertainment  the  exclusive  right  to  use  the  Company's
programming technology in the United States DBS, cable, and broadcast television
markets.

In June 1993, at the Company's request,  LGV withdrew from its ownership in ACTV
Entertainment and the Company became the sole shareholder of ACTV  Entertainment
under the terms of an  agreement  with a  subsidiary  of LGV.  In  exchange  for
gaining full ownership and control of ACTV  Entertainment  in the settlement and
for the  conversion  of LGV's  exclusive  license  for  Canada  and  Europe to a
non-exclusive  license,  the Company  ceased  providing  programming  to LGV and
agreed to give up the license fee revenue it had received from LGV for LGV's use
of the programming technology in Canada and Europe.

In March 1995,  the Company  formed The Los  Angeles  Individualized  Television
Network,  Inc., one of its wholly-owned  subsidiaries,  to operate the Company's
individualized  television  trial  in  Southern  California.  If  the  trial  is
successful, this subsidiary will operate the planned regional television network
targeting  approximately  4.8  million  sports  subscribers  in the region  that
reaches from Los Angeles to San Diego and Phoenix.

The trial,  which marks the  introduction of the Company's  first U.S.  regional
individualized  network (the "Regional Network"),  began in the Los Angeles area
in May 1995. The trial involves 1,000 cable  subscribers and will run throughout
most of 1996 and may extend into 1997.  The Company  believes  that the Regional
Network is the first  programming  service in the U.S. to both enhance  existing
programming and offer new individualized content.

Programming  for the Regional  Network is being provided to ACTV by Prime Sports
West, a unit of Liberty Media's Liberty Sports division, which has approximately
4.8 million subscribers in the


                                        6

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<PAGE>

Southwest region of the U.S.; Cable News Network,  Inc.  ("CNN");  the Game Show
Network, a subsidiary of Sony Entertainment,  Inc. ("Sony"); and Viacom. Liberty
Media is jointly owned by  Telecommunications  Inc. ("TCI") and Fox Sports.  The
cable operator for the Regional Network is TCI of Ventura County.

The  Company  has  established  five new  wholly-owned  subsidiaries  that would
operate additional regional  individualized networks covering the San Francisco,
Chicago,  New York,  Atlanta  and Texas  regions in the event  that the  Company
decides to expand and provide similar  services to those of the Regional Network
in other regions across the U.S. To date, the five new wholly-owned subsidiaries
have not  engaged in any  business  activities,  nor does the  Company  have any
present  intention to launch their  activities.  The Regional  Network,  and any
expansion  plans related  thereto,  is part of the Company's plan to develop the
entertainment  division of its business  which,  to date,  does not generate any
revenue for the Company.

In July 1992,  the Company  entered into an agreement  with a subsidiary  of the
Washington  Post  Company  (the  "Post  Company")  to form ACTV  Interactive,  a
partnership  organized  for the  purpose  of  marketing  products  and  services
incorporating  the  programming  technology  to the education  marketplace.  The
subsidiary of the Post Company owned a 51% share.

On March 11, 1994 the Company  purchased the Post Company's full 51% interest in
ACTV Interactive for  consideration of $4.5 million,  consisting of $2.5 million
in cash at closing and a $2 million 8% note due December 31, 1996 (the  "Note").
Subsequently,  all operations by the Company's subsidiaries  associated with the
education market have been consolidated with the results of the Company.  During
1995, the Note, including accrued interest, was paid in full.

In  January  1995,  the  Company  granted  an  exclusive  license  to  Greenwich
Entertainment  Group  ("The  Greenwich  Group")  for the use of its  programming
technology in the theater  environment,  specifically in shopping malls, museums
and  entertainment  centers.  The Company's  agreement with The Greenwich  Group
stipulates  the payment of a license fee of 8% to 10% of annual ticket sales per
theater,  dependent  upon each  theater's  volume.  The agreement also calls for
minimum  annual  payments of $200,000 in 1996,  $500,000 in 1997,  $1,000,000 in
1998, $1,250,000 in 1999 and $1,500,000 in the year 2000 and thereafter.  If the
minimum payments are not paid, the Company has the right to cancel the license.

Additionally,  the Company has made equity investments in The Greenwich Group of
$24,325 in March 1996 and $250,000 in April 1996.

In July 1995,  the Company  formed 3D Virtual,  Inc., a wholly owned  subsidiary
engaged in the  development of three  dimensional  applications of the Company's
programming technology.

In  August  1996,  the  Company  formed  two  wholly-owned  subsidiaries,   ACTV
Financing,  Inc. and ACTV Holding, Inc. to facilitate a fundraising  transaction
in which the Company raised $10 million (before expenses and commissions related
to the fund raising).  Pursuant to this  transaction,  the  subsidiaries  issued
preferred shares that are convertible into common shares of ACTV, Inc. beginning
January 1, 1997. The conversion  price of the preferred  shares is at a discount
to the market price for the ACTV,  Inc. common shares at the time of conversion.
The percentage  discount  increases as the length of the holding period prior to
conversion  increases,  from a base of 14% for  conversion  in January 1997 to a
maximum of 30.375% for  conversion  in  September  1997 or  thereafter.  The $10
million  financing  consists of $4 million in immediately  available funds, with
the  remaining $6 million paid into an escrow  account.  The escrow funds are to
become  available to the Company  contingent  upon the  satisfaction  of certain
conditions in the contracts with the holders of the preferred stock.


                                        7


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RESULTS OF OPERATIONS

Comparison of Six Month Periods Ended June 30, 1996 and June 30, 1995

During  the six  month  period  ended  June 30,  1996,  the  Company's  revenues
increased 3% to $773,596,  from  $753,889 in the six month period ended June 30,
1995. In the more recent period,  the Company's  revenues derived from education
sales,  as well as from  license  and  executive  producer  fees  related to its
agreement with The Greenwich  Group.  All revenues in the six month period ended
June 30, 1995 were derived from the education market.

Cost of sales in the six months ended June 30, 1996,  was $314,610,  an increase
of 48% over cost of sales of $212,337 in the six months ended June 30, 1995. The
Company's  gross margin  declined to 59% in the more recent period,  from 72% in
the corresponding  1995 period. The decline was due to the inclusion in the more
recent period of executive  production  fees,  which carry a lower profit margin
than the  Company's  other  revenue  sources,  and from  proportionately  lesser
revenues from education programs, when compared to the six months ended June 30,
1995.  Education  programs  have a higher  gross  margin  than  other  education
products sold by the Company.

Total expenses  excluding  cost of sales and interest  expense in the six months
ended June 30,  1996,  increased  15%, to  $4,567,875,  from  $3,967,243  in the
comparable  period in 1995.  The  increase  was due also to higher  research and
development  expenses,  and to greater operating and selling and  administrative
costs  associated  with the Company's  interactive  television  network trial in
California. The trial was launched in May 1995.

Depreciation  and  amortization  expense for the six months ended June 30, 1996,
increased 3% to $538,422,  from $524,802 for the six months ended June 30, 1995.
This  increase  was  related  primarily  to  the  equipment  purchased  for  the
California trial referred to above.

The Company incurred no interest expense for the six months ended June 30, 1996,
compared to interest expense of $73,595 in the prior year's  comparable  period.
During 1995,  the Company paid in full all of its short and  long-term  interest
bearing obligations.  Interest income in the six months ended June 30, 1996, was
$55,870, compared with $56,470 in the six months ended June 30, 1995.

For the six months ended June 30, 1996,  the Company's net loss was  $4,053,019,
or $.35 per share,  an increase  of 18% over the net loss  before  extraordinary
gain of $3,442,816,  or $.36 per share,  incurred in the prior year's comparable
period.  The Company recorded  extraordinary  gains of $94,117 in the six months
ended June 30, 1995, the result of the  extinguishment  of debt  obligations for
value that was less than the amounts  recorded on the  Company's  books for such
obligations. Net loss after extraordinary gain for the six months ended June 30,
1995, was $3,348,699, or $.35 per share.

Comparison of Six Month Periods Ended June 30, 1995 and June 30, 1994

During  the six  month  period  ended  June 30,  1995,  the  Company's  revenues
increased 62%, to $753,889, from $464,478 in the six month period ended June 30,
1994.  The  increase  was the  result of higher  education  sales as well as the
Company's  recognition for a greater proportion of the more recent period of the
sales of its  education  subsidiary,  ACTV  Interactive.  Prior to the Company's
purchase in March 1994 of the Washington Post's 51% interest in this subsidiary,
in which the Company previously owned the remaining 49% interest, the results of
ACTV Interactive were accounted for under the equity method of accounting.

Cost of sales in the six months ended June 30, 1995,  was $212,337,  an increase
of 53% over cost of sales of $138,446 in the six months ended June 30, 1994.


                                        8


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<PAGE>

Total expenses  excluding  cost of sales and interest  expense in the six months
ended June 30,  1995,  increased  50%, to  $3,967,243,  from  $2,639,990  in the
comparable  period  in 1994.  This  increase  was  partially  the  result of the
Company's  recognition in the more recent  period,  as explained  above,  of the
expenses  of ACTV  Interactive,  which for a  portion  of the 1994  period  were
reported  separately.   The  increase  was  due  also  to  higher  research  and
development expenses, and to greater general and administrative costs associated
with the  launch in May 1995 of the  Company's  interactive  television  network
trial in California.

Depreciation  and  amortization  expense for the six months ended June 30, 1995,
increased 48% to $524,802, from $353,442 for the six months ended June 30, 1994.
This increase was partially  the result of the  Company's  amortization  for the
entire six month  period of 1995  versus a portion of the same period in 1994 of
goodwill  arising from the purchase of the  Washington  Post's  interest in ACTV
Interactive.  In addition,  for the six months ended June 30, 1995,  the Company
recorded increased  depreciation  expense related to equipment purchased for the
California trial referred to above.

The Company's interest expense for the six months ended June 30, 1995, decreased
48%, to $73,595, compared to $141,129 in the prior year's comparable period. The
decrease was due in part to the elimination of expense related to original issue
discount on the $1.5 million  convertible  note payable to the  Washington  Post
Company.  The full principal value of this note, plus all accrued interest,  was
converted by the Post Company  into common  shares of ACTV,  Inc. in March 1994.
Interest  expense  declined also due to a decrease in notes  payable  during the
more recent period.  Interest  income in the six months ended June 30, 1995, was
$56,470,  compared  with  $30,637 in the six months  ended  June 30,  1994.  The
increase resulted from higher available cash balances in the more recent period.

For  the six  months  ended  June  30,  1995,  the  Company's  net  loss  before
extraordinary  items was $3,442,816,  or $.36 per share, an increase of 42% over
the net loss of  $2,567,950,  or $.34 per share,  incurred  in the prior  year's
comparable  period. The Company recorded  extraordinary  gains of $94,117 in the
six months  ended June 30, 1995 and  $231,845  in the six months  ended June 30,
1994, the result of the extinguishment of certain obligations for value that was
less than the amounts recorded on the Company's books for such obligations.  Net
loss after  extraordinary  gain for the six  months  ended  June 30,  1995,  was
$3,348,699,  or $.35 per  share,  an  increase  of 43%  over the net loss  after
extraordinary gain for the comparable period of 1994 of $2,336,105,  or $.31 per
share.

Comparison of Three Month Periods Ended June 30, 1996 and June 30, 1995

During the three month period ended June 30, 1996 ("Second  Quarter 1996"),  the
Company's revenues increased approximately 3%, to $422,922, from $412,255 in the
three month  period ended June 30, 1995  ("Second  Quarter  1995").  In the more
recent quarter,  the Company's revenues derived from education sales, as well as
from  license and  executive  producer  fees related to its  agreement  with The
Greenwich  Group.  All  revenues in Second  Quarter  1995 were  derived from the
education market.

Cost of sales in Second  Quarter 1996 was $106,600,  a 15% decrease  compared to
Second  Quarter  1995's cost of sales of $125,236.  The  Company's  gross margin
increased to 75% in the more recent quarter,  from 70% in the corresponding 1995
quarter. The gross margin increase was due principally to a higher percentage of
education  program  sales  in the  revenue  mix for  the  more  recent  quarter.
Education programs have a higher gross margin than other education products sold
by the Company.

Total  expenses   excluding  cost  of  sales  and  interest  expense   increased
approximately  9% in Second  Quarter 1996,  to  $1,831,091,  from  $1,676,240 in
Second  Quarter 1995. The increase was due  principally to higher  operating and
selling and administrative  expenses  associated with the Company's operation of
its Los Angeles Regional Network.

Depreciation  and  amortization  expense  decreased  in Second  Quarter  1996 to
$243,950,  from $309,530 in Second Quarter 1995. The decrease  resulted from the
full depreciation  prior to Second Quarter 1996


                                        9


<PAGE>
<PAGE>

of certain equipment used in the Los Angeles Regional Network.  The depreciation
expense in Second Quarter 1995 related to this equipment was $66,000.

The Company  incurred no interest  expense in Second  Quarter 1996,  compared to
interest  expense of $33,333 in Second  Quarter 1995.  During 1995,  the Company
paid in full  all of its  short  and  long-term  interest  bearing  obligations.
Interest  income in Second Quarter 1996 was $22,633,  a decrease of 15% compared
with $26,691 in Second Quarter 1995. The decrease  resulted from lower available
cash balances in the more recent period.

The Company's net loss in Second  Quarter 1996  increased  approximately  7%, to
$1,492,136,  or $.13 per share,  from  $1,395,863,  or $.15 per share, in Second
Quarter  1995,  principally  the result of greater  operating  and  selling  and
administrative expenses related to the Los Angeles Regional Network.

Comparison of Three Month Periods Ended June 30, 1995 and June 30, 1994

During the three month period ended June 30, 1995 (the "Second  Quarter  1995"),
the  Company's  revenues  increased  7% to  $412,255,  compared  to  revenues of
$384,637 for the three month  period  ended June 30, 1994 (the  "Second  Quarter
1994"). The increase was the result of higher education sales in the more recent
quarter.

Cost of sales in the Second  Quarter  1995 was  $125,236,  a decrease of 7% from
cost of sales of $134,214 in the Second  Quarter  1994.  The decrease was due to
proportionately  greater sales of higher margin education software in the Second
Quarter 1995.

Total expenses excluding cost of sales and interest expense declined slightly in
the Second  Quarter 1995, to $1,676,240,  from  $1,680,399 in the Second Quarter
1994. This decrease  resulted from lower operating  expenses coupled with a gain
related to stock  appreciation  rights,  which more than  compensated for higher
selling  and  administrative  expenses  as well as  increased  depreciation  and
amortization  expenses in the more recent  period.  The  increase in selling and
administrative  expenses was due to higher research and development expenses for
both the  education  and  entertainment  markets,  and to  greater  general  and
administrative  costs  associated  with the launch in May 1995 of the  Company's
interactive television network trial in California.

Depreciation  and amortization  expense  increased in the Second Quarter 1995 to
$309,530,  from $217,692 in the Second Quarter 1994, due to higher  depreciation
expense related to equipment purchased for the California trial.

Interest  expense  declined 26% in the Second  Quarter  1995,  to $33,333,  from
$45,057 in the Second Quarter 1994, due to decreased note payable obligations in
the more recent quarter. Interest income in the Second Quarter 1995 was $26,691,
compared  with $13,527 in the Second  Quarter 1994.  The increase  resulted from
higher available cash balances in the more recent period.

The  Company's net loss for the Second  Quarter 1995 was  $1,395,863 or $.15 per
share,  a decrease of 4% compared to the net loss before  extraordinary  item of
$1,461,506  or $.18 per share  incurred  in Second  Quarter  1994.  The  Company
recorded  an  extraordinary  gain of $231,845 in the Second  Quarter  1994,  the
result of the extinguishment of certain obligations for value that was less than
the amounts recorded on the Company's books for such obligations. Net loss after
the  extraordinary  gain for the Second  Quarter 1994 was $1,229,661 or $.15 per
share.

Liquidity and Capital Resources


                                       10


<PAGE>
<PAGE>

Since its inception,  the Company (including its operating subsidiaries) has not
generated revenues sufficient to fund its operations, and has incurred operating
losses.  Through  June 30,  1996,  the  Company  had an  accumulated  deficit of
approximately  $34.4  million.  The Company's cash position on June 30, 1996 was
$1,189,507, compared to $3,531,782 on December 31, 1995.

During  Second  Quarter  1996  the  Company  used  $2,068,308  in  cash  for its
operations,  compared with  $1,010,929 in Second  Quarter 1995.  The increase in
Second Quarter 1996 was due  principally to asset and liability  changes between
the two periods.  The Company met its cash needs in Second Quarter 1996 from the
remaining proceeds of private sales of common stock effected in 1995, as well as
from sales of common stock totaling $1.9 million that were concluded  during the
first  quarter of 1996.  The Company met its cash needs in Second  Quarter  1995
from the proceeds of sales of common stock to private investors completed in the
last quarter of 1994 and the first two quarters of 1995.

With  respect  to  investing  activities,  in Second  Quarter  1996 and 1995 the
Company  used cash of  $398,164  and  $424,442,  respectively,  principally  for
equipment  purchases related to the Los Angeles Regional Network.  The Company's
operating  subsidiaries are dependent on advances from the Company to meet their
obligations.

The Company's  balance sheets at June 30, 1996 and June 30, 1995 reflect expense
accruals of $621,466  and  $1,037,298,  respectively,  related to the  Company's
stock appreciation rights plan.

In August 1996, the Company raised $10 million (before  expenses and commissions
related to the fund raising) from the issuance by two wholly-owned  subsidiaries
of the Company,  ACTV Holdings,  Inc. and ACTV  Financing,  Inc., of convertible
preferred  shares  to  private  investors.  Pursuant  to this  transaction,  the
subsidiaries  issued preferred shares that are convertible into common shares of
ACTV,  Inc.  beginning  January 1, 1997. The  conversion  price of the preferred
shares is at a discount to the market price for the ACTV,  Inc. common shares at
the time of conversion.  The percentage  discount increases as the length of the
holding period prior to conversion increases,  from a base of 14% for conversion
in January  1997 to a maximum of 30.375% for  conversion  in  September  1997 or
thereafter.  The $10 million  financing  consists  of $4 million in  immediately
available funds, with the remaining $6 million paid into an escrow account.  The
escrow  funds  are to  become  available  to the  Company  contingent  upon  the
satisfaction  of certain  conditions  in the  contracts  with the holders of the
preferred stock.

The Company believes that it has sufficient resources to fund its operations for
the next twelve  months,  whether or not it receives  the $6 million in escrowed
funds.  However, if the Company does not receive these funds and does not obtain
additional financing,  it may be required to reduce certain planned expenditures
in  certain  of  the  markets  it is  attempting  to  develop.  If  management's
assumptions  regarding future events prove incorrect,  the Company may be unable
to fund its operations, even at a reduced level, for the next twelve months. The
Company has no agreements,  arrangements or understanding  to obtain  additional
financing,  other  than as  disclosed  herein.  There can be no  assurance  that
additional  financing,  if it  should  be  needed,  will be  available  on terms
satisfactory to the Company or at all.

In the three months ended March 31, 1996, the Company raised  approximately $1.9
million from the private sale of shares of the Company's common stock.

The Company believes that it may be required to expend approximately $300,000 in
the  remainder of 1996 to  facilitate  the  completion  of current  research and
development  projects,  relating  primarily  to the  development  of software to
implement the Company's programming technology in digital set-top terminals.

The  Company  does not have any  material  contractual  commitments  for capital
expenditures.


                                       11


<PAGE>
<PAGE>

Impact of Inflation

Inflation has not had any significant effect on the Company's operating costs.

PART II                               OTHER INFORMATION

ITEM 1                                LEGAL PROCEEDINGS

There are no pending material legal proceedings to which the Company is a party.

ITEM 2                              CHANGES IN SECURITIES

                                            None.

ITEM 3                         DEFAULTS UPON SENIOR SECURITIES

                                       Not applicable.

ITEM 4                 SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

                                            None.

ITEM 5                                OTHER INFORMATION

                                            None.

ITEM 6                        EXHIBITS AND REPORTS ON FORM 8-K

             (a)    Exhibits -- Exhibit 11, Computation of Loss per Share

             (b)    Reports on Form 8-K:  None.


                                       12


<PAGE>
<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                                     ACTV, Inc.

                                                     Registrant

Date:  August 13, 1996                         /s/ William C. Samuels
       ---------------                         ----------------------
                                               William C. Samuels
                                               Chairman, Chief Executive Officer
                                               and Director

Date:  August 13, 1996                         /s/ Christopher C. Cline
       ---------------                         ------------------------
                                               Christopher C. Cline
                                               Vice President (principal
                                               financial and accounting officer)


                                       13

<PAGE>






<PAGE>


                                   EXHIBIT 11

                           ACTV, INC. AND SUBSIDIARIES
                          COMPUTATION OF LOSS PER SHARE

<TABLE>
<CAPTION>
                                              SIX MONTH PERIOD           THREE MONTH PERIOD
                                                ENDED JUNE 30,              ENDED JUNE 30,
<S>                                        <C>          <C>           <C>          <C> 
                                                 1995         1996         1995          1996
                                           ----------   ----------    ---------    ----------
Weighted average shares outstanding ....    9,452,332   11,684,987    9,493,367    11,891,160

Common stock equivalents ...............           --           --           --            --

                                           ----------   ----------   ----------   -----------
         Total .........................    9,452,332   11,684,987    9,493,367    11,891,160
                                           ==========   ==========   ==========   ===========

   Net loss before extraordinary gain ..   $3,442,816   $4,053,019   $1,395,863   $ 1,492,136

   Net loss after extraordinary gain ...   $3,348,699   $4,053,019   $1,395,863   $ 1,492,136
                                           ==========   ==========   ==========   ===========

Loss per share before extraordinary gain   $      .36   $      .35   $      .15   $       .13

Loss per share after extraordinary gain    $      .35   $      .35   $      .15   $       .13
                                           ==========   ==========   ==========   ===========
</TABLE>


                                       


<PAGE>


<TABLE> <S> <C>

<ARTICLE>                              5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED FINANCIAL STATEMENTS FOR THE QUARTERLY PERIOD ENDED
JUNE 30, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>

       
<S>                                    <C>
<PERIOD-TYPE>                          6-MOS
<FISCAL-YEAR-END>                      DEC-31-1996
<PERIOD-END>                           JUN-30-1996
<CASH>                                   1,189,507
<SECURITIES>                                     0
<RECEIVABLES>                              467,925
<ALLOWANCES>                                     0
<INVENTORY>                                220,993
<CURRENT-ASSETS>                         2,143,051
<PP&E>                                     842,901
<DEPRECIATION>                             182,983
<TOTAL-ASSETS>                           6,676,200
<CURRENT-LIABILITIES>                    1,817,834
<BONDS>                                          0
<COMMON>                                 1,189,211
                            0
                                      0
<OTHER-SE>                               3,669,155
<TOTAL-LIABILITY-AND-EQUITY>             6,676,200
<SALES>                                    763,515
<TOTAL-REVENUES>                           773,596
<CGS>                                      314,610
<TOTAL-COSTS>                            3,974,870
<OTHER-EXPENSES>                           593,005
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                               0
<INCOME-PRETAX>                         (4,053,019)
<INCOME-TAX>                                     0
<INCOME-CONTINUING>                     (4,053,019)
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                            (4,053,019)
<EPS-PRIMARY>                                 $.35
<EPS-DILUTED>                                 $.35
        

</TABLE>


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