ACTV INC /DE/
DEF 14A, 1997-04-22
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                      EXCHANGE ACT OF 1934 (AMENDMENT NO. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant   [ ]
   
<TABLE>
<S>                                 <C>
Check the appropriate box:
[ ] Preliminary Proxy Statement      [ ] Confidential, For Use of the Commission Only
                                         (as permitted by Rule 14a-6(e) (2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>
    
                                   ACTV, Inc.

 ------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

 ------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
         [X] No fee required.
         [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
             0-11.
         (1) Title of each class of securities to which transaction applies:

- - ------------------------------------------------------------------------------

         (2) Aggregate number of securities to which transaction applies:

- - ------------------------------------------------------------------------------

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- - ------------------------------------------------------------------------------
         (4) Proposed maximum aggregate value of transaction:

- - ------------------------------------------------------------------------------
         (5) Total fee paid:

- - ------------------------------------------------------------------------------
        [ ] Fee paid previously with preliminary materials:

- - ------------------------------------------------------------------------------
        [ ] Check box if any part of the fee is offset as  provided  by Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

        (1)  Amount previously paid:

- - ------------------------------------------------------------------------------
        (2)  Form, Schedule or Registration Statement no.:

- - ------------------------------------------------------------------------------
        (3)  Filing Party:

- - ------------------------------------------------------------------------------
        (4)  Date Filed:

- - ------------------------------------------------------------------------------



                                       2

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                                   ACTV, INC.
                           1270 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10020

                                   -----------
                  NOTICE OF 1997 ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 16, 1997
                                   -----------

TO THE STOCKHOLDERS OF ACTV, INC.:

               NOTICE  IS  HEREBY   GIVEN  that  the  1997  Annual   Meeting  of
Stockholders (the "Meeting") of ACTV, Inc. (the "Company") will be held at ACTV,
Inc.,  1270 Avenue of the Americas,  Suite 2401, New York, New York 10020 on May
16, 1997, at 9:30 a.m., local time for the following purposes:

        1.      To elect  three  Class I  directors to hold office for a term of
               three years;

        2.     To approve an amendment to the Company's Restated  Certificate of
               Incorporation to increase the number of authorized  shares of the
               Company's Common Stock, $.10 par value per share, from 35,000,000
               to 65,000,000;

        3.     To approve an amendment to the Company's Restated  Certificate of
               Incorporation to convert previously designated shares of Series A
               Convertible  Preferred  Stock and Series B Convertible  Preferred
               Stock,  each $0.10 par value per share and  convertible  at fixed
               prices of $1.50 and $2.50  into  shares of the  Company's  Common
               Stock,  respectively,   into  1,000,000  shares  of  Blank  Check
               Preferred Stock;

        4.     To ratify  the  appointment  of  Deloitte  & Touche  LLP,  as the
               Company's   independent  certified  public  accountants  for  the
               ensuing year; and

        5.     To act upon such other  business as may properly  come before the
               Meeting or any adjournment thereof.

               Only stockholders of record at the close of business on March 31,
1997 are  entitled to notice of and to vote at the Meeting and any  adjournments
thereof.

               In order to ensure the presence of a quorum at the Meeting, it is
important that  Stockholders  representing a majority of the voting power of all
stock  outstanding  be  present  in  person  or  represented  by their  proxies.
Therefore,  whether  you expect to attend the  Meeting in person or not,  please
sign, fill out, date and promptly return the enclosed proxy card in the enclosed
self-addressed,  postage-paid  envelope. If you attend the Meeting and prefer to
vote in person, you can revoke your proxy.

               In addition,  please note that  abstentions and broker  non-votes
are each  included  in the  determination  of the number of shares  present  and
voting,  for purposes of determining the presence or absence of a quorum for the
transaction of business. Neither abstentions nor broker non-votes are counted as
voted either for or against a proposal.

   
   Dated: April 21, 1997                    By Order of the Board of Directors
    
                                            William C. Samuels
                                            Chairman and Chief Executive
                                            Officer


                                       2



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                                   ACTV, INC.
                           1270 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10020

                           ---------------------------

                                 PROXY STATEMENT

                           ---------------------------

                       1997 ANNUAL MEETING OF STOCKHOLDERS

                     TO BE HELD AT 9:30 A.M., AT ACTV, INC.,
        1270 AVENUE OF THE AMERICAS, SUITE 2401, NEW YORK, NEW YORK 10020
                                 ON MAY 16, 1997
   
               This  Proxy   Statement  is  furnished  in   connection   with  a
solicitation  of proxies by the Board of Directors of ACTV, Inc. (the "Company")
for  use at the  1997  Annual  Meeting  of  Stockholders  of  the  Company  (the
"Meeting") to be held at 9:30 a.m. at ACTV,  Inc.,  1270 Avenue of the Americas,
Suite 2401, New York,  New York 10020 on May 16, 1997,  and at any  adjournments
thereof.  Anyone giving a proxy may revoke it at any time before it is exercised
by giving the Chairman of the Board of Directors of the Company  written  notice
of the  revocation,  by submitting a proxy bearing a later date, or by attending
the Meeting and voting. This Proxy Statement, the accompanying Notice of Meeting
and form of proxy have been first sent to the stockholders on or about April 21,
1997.
    
               All properly executed, unrevoked proxies on the enclosed form, if
returned  prior to the  Meeting,  will be voted in the manner  specified  by the
Stockholder.  If no specific instruction is given, the shares represented by the
proxy will be voted in accordance with the Board of Directors' recommendations.

               In addition,  please note that  abstentions and broker  non-votes
are each  included  in the  determination  of the number of shares  present  and
voting,  for purposes of determining the presence or absence of a quorum for the
transaction of business. Neither abstentions nor broker non-votes are counted as
voted either for or against a proposal.




                                       4

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                             OWNERSHIP OF SECURITIES

               Only stockholders of record at the close of business on March 31,
1997, the date fixed by the Board of Directors in accordance  with the Company's
By-Laws,  are entitled to vote at the Meeting.  As of March 31, 1997, the record
date  fixed  for  the  determination  of  Stockholders  entitled  to vote at the
Meeting,  there were issued and outstanding  11,838,734  shares of common stock,
$.10 par value per share (the "Common Stock").

               Each  outstanding  share is  entitled  to one vote on all matters
properly coming before the Meeting.  A majority of the shares of the outstanding
Common Stock is necessary to constitute a quorum for the Meeting.

               The following  table sets forth certain  information  as of March
31, 1997 with respect to each  beneficial  owner of five percent (5%) or more of
the outstanding shares of Common Stock of the Company, each officer and director
of the Company and all  officers and  directors  as a group.  The table does not
include stock  appreciation  rights  ("SARs"),  nor does it include options that
have not yet vested or are not exercisable within 60 days of the date hereof:

NAME AND ADDRESS                          NUMBER OF              PERCENT
OF BENEFICIAL OWNER                        SHARES                OF CLASS
- - --------------------                      ---------             ---------
WILLIAM C. SAMUELS (1)                    3,496,917                27.69%
C/O ACTV, INC.
1270 AVENUE OF THE AMERICAS
NEW YORK, NY 10020

DAVID REESE  (2)                            215,000                 1.78%
C/O ACTV, INC.
1270 AVENUE OF THE AMERICAS
NEW YORK, NY 10020

BRUCE CROWLEY (3)                           133,000                 1.11%
C/O ACTV, INC.
1270 AVENUE OF THE AMERICAS
NEW YORK, NY 10020

RICHARD HYMAN (4)                            25,000                 *
C/O TRIQUEST FINANCIAL SERVICES, CORP.
505 PARK AVENUE
NEW YORK, NY 10022

THE WASHINGTON POST COMPANY (5)           2,341,334                19.78%
1150 15TH STREET, N.W.
WASHINGTON, D.C. 20071

WILLIAM A. FRANK (6)                          8,334                 *
C/O THE GREENWICH GROUP
1177 HIGH RIDGE ROAD
STAMFORD, CT 06905

CHRISTOPHER CLINE (7)                        34,818                 *
C/O ACTV, INC.
1270 AVENUE OF THE AMERICAS




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NEW YORK, NY 10020

STEVEN SCHUSTER (8)                           4,167                 *
C/O MCLAUGHLIN & STERN
260 MADISON AVENUE
NEW YORK, NY 10016

JESS RAVICH (9)                              45,000                 *
C/O LIBRA INVESTMENTS, INC.
11766 WILSHIRE BLVD., SUITE 870
LOS ANGELES, CA 90025

ALL DIRECTORS AND OFFICERS                3,962,236                30.27%
AS A GROUP (8 PERSONS)
(1)(2)(3)(4)(6)(7)(8)(9)(10)



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*       Indicates less than 1% of shares of Common Stock outstanding.

(1)     Includes (a) 160,950  shares of Common Stock owned by Mr.  Samuels,  (b)
        788,035 shares of Common Stock issuable to Mr. Samuels upon the exercise
        of stock options,  and (c) 2,341,334 shares of Common Stock owned by The
        Washington Post Company (the "Post Company") and 206,598 shares owned by
        Dr.  Michael  J.  Freeman,  respectively,  which are  subject  to voting
        agreements with Mr. Samuels.

(2)     Consists of 215,000  shares of Common  Stock  issuable to Mr. Reese upon
        the exercise of stock options.

(3)     Consists of 133,000  shares of Common Stock issuable to Mr. Crowley upon
        the exercise of stock options.

(4)     Consists of 25,000 shares issuable upon the exercise of stock options.

(5)     All of the Post Company's  shares are subject to a voting agreement with
        Mr. Samuels.

(6)     Consists of 8,334 shares issuable upon the exercise of stock options.

(7)     Includes (a) 1,485 shares of Common  Stock owned by Mr.  Cline,  and (b)
        33,333 shares of Common Stock issuable to Mr. Cline upon the exercise of
        Stock Options.

(8)     Consists of 4,167 shares issuable upon the exercise of stock options.

(9)     Consists of 45,000 shares issuable upon the exercise of stock options.

(10)    Includes  1,251,869  shares  issuable  upon the exercise of options that
        have vested or vest within 60 days of the date of this Proxy Statement.

   
     This Proxy Statement contains certain forward-looking statements which
involve risks and uncertainties. The Company's actual results could differ
materially from those anticipated in the foward-looking statements as a result
of certain factors, including those set forth below and elsewhere in this Proxy
Statement.
    


                                       5

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                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

               The By-Laws of the Company  provide  that the Board of  Directors
shall be divided into three classes, designated Class I, Class II and Class III.
At any annual  meeting of  stockholders  held after the initial  election of all
Classes of directors, successors to the class of directors whose term expires at
that annual meeting shall be elected for a three year term.

               Three  Class One  directors  are  proposed  to be  elected at the
Meeting,  each to hold office for a period three years, or until such director's
successor shall be elected and shall qualify,  subject,  however to prior death,
resignation,  retirement,  disqualification or removal from office.  Unless such
authority is withheld,  it is intended that the accompanying proxy will be voted
in favor of the three persons named below,  all of whom are now serving as Class
I Directors,  unless the stockholder indicates to the contrary on the proxy. The
Company expects that each of the nominees will be available for election, but if
any of them is not a candidate at the time the election  occurs,  it is intended
that  such  proxy  will be voted  for the  election  of  another  nominee  to be
designated  by the Board of  Directors to fill any such vacancy or the number of
directors to be elected at this time may be reduced by the Board of Directors.



                                       6

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CLASS I DIRECTOR NOMINEES - TERM EXPIRING 2000.
    
               Bruce  Crowley,  39,  Director  since  December 1995. Mr. Crowley
became  Executive Vice President of the Company in October 1995 and President of
ACTV Net, Inc.  ("ACTV Net")  (previously  ACTV  Interactive,  Inc.) in December
1995,  after  joining  the Company as  President - Distance  Learning in October
1994. Prior thereto, he had been employed by KDI Corporation since 1988, and was
most recently responsible for KDI Corporation's  education division. Mr. Crowley
has a B.A. from Colgate University (1979) and an M.B.A. from Columbia University
(1984).

               Richard  Hyman,  45,  Director since December 1994. For more than
the past five years, he has been the President of Triquest  Financial  Services,
Corp. Mr. Hyman received a BA from the University of Wisconsin (1974).

               Jess Ravich,  39,  Director  since  October 1996. He has been the
Chief Executive Officer and the majority shareholder of Libra Investments,  Inc.
("Libra Investments"), a registered broker-dealer. Mr. Ravich is also a Director
of Cherokee, Inc., a clothing manufacturer,  and Koo Koo Roo, Inc., a restaurant
chain.

CLASS II INCUMBENT DIRECTORS - TERM EXPIRING 1998.

               David Reese,  41,  Director since 1992.  Executive Vice President
since November 1992 and President of ACTV  Entertainment,  Inc., a subsidiary of
the Company ("ACTV Entertainment"), since November 1994. He has been employed by
the Company since  December  1988, and served as the Company's Vice President of
Finance from  September  1989 through  November  1992. Mr. Reese has a B.S. from
Pennsylvania State University (1978).

               Steven W. Schuster, 42, Director since May 1996. Mr. Schuster has
been engaged in the practice of law for more than 16 years,  since January 1996,
with the law firm of  McLaughlin & Stern LLP. From June 1993 to December 1995 he
was a member of the law firm of Shane & Paolillo, P.C., and from January 1991 to
May 1993 he was a member of the law firm of Gersten, Savage, Kaplowitz & Curtin,
LLP,  counsel  to  the  Company.  Mr.  Schuster  received  his BA  from  Harvard
University (1976) and his JD from New York University School of Law (1980).

CLASS III INCUMBENT DIRECTORS - TERM EXPIRING 1999.

               William Samuels, 54, Director and President since August 1, 1989.
Chairman of the Board since  November 1994,  and Chief  Executive  Officer since
1993. Mr. Samuels served as Chairman of ACTV Interactive, a partnership with the
Post Company,  from July 1992 through March 1994, when the Company  acquired the
Post Company's interest in ACTV Interactive.  Mr. Samuels is a trustee of Howard
J. Samuels  Institute at City College.  Mr.  Samuels also serves on the Board of
Directors  of the  Council of  Economic  Priorities.  Mr.  Samuels has a JD from
Harvard  Law  School  (1968)  and a BS in  Economics  and  Engineering  from the
Massachusetts Institute of Technology (1965).

               William Frank, 48, Director since April 1996. He currently serves
as the Chief Executive Officer of Greenwich  Entertainment Group (the "Greenwich
Group"),  a position he has held since August  1994.  The  Greenwich  Group is a
licensee  of the  Company's  Individualized  Programming  for use in  malls  and
museums.  From 1991 to 1996 Mr.  Frank also  served as  Chairman of the Board of
Directors of Corsearch, a data research company. From October 1993 to July 1994,
Mr. Frank was employed by the Company as  President of Private  Networks.  Prior
thereto,  he was  employed  for a period  of  eighteen  years  at the  Alexander
Proudfoot Company, a strategic  management  consulting company.  Mr. Frank has a
B.S. from the University of Missouri (1970).



                                       7

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STOCKHOLDER VOTE REQUIRED

               Election of each director  requires the  affirmative  vote of the
holders  of a  plurality  of the  shares of Common  Stock  present  in person or
represented by proxy at the Annual Meeting of Stockholders.

            THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR ELECTION TO THE
            BOARD OF DIRECTORS OF THE COMPANY OF EACH OF THE NOMINEES.

EXECUTIVE COMPENSATION

EMPLOYMENT AND CONSULTING AGREEMENTS

               The Company and Mr. Samuels entered into an employment  agreement
in August 1995. Mr. Samuels serves as Chairman of the Board, President and Chief
Executive Officer of the Company.  For the five-year term of the agreement,  Mr.
Samuels  will be paid a minimum  annual  salary of $250,000  and a bonus paid in
cash and/or in registered  securities  equal to 2% of the increase over a twelve
month  period in the total  market  capitalization  of the  Company  over  fifty
million dollars.  Mr. Samuels'  employment  agreement  contains  non-competition
provisions  pursuant  to which he agreed  not to engage  in a  business  that is
competitive with the Company during the term of his employment agreement and for
one year thereafter.

               The Company and Mr. Reese entered into an employment agreement in
August 1995. For the five year term of the  agreement,  Mr. Reese will be paid a
minimum  annual  base  salary of  $200,000.  Mr.  Reese's  employment  agreement
contains non-competition provisions pursuant to which he agreed not to engage in
a  business  that  is  competitive  with  the  Company  during  the  term of his
employment agreement and for one year thereafter.

               Both Mr. Samuels' and Mr. Reese's employment  contracts contain a
change of control provision  whereby,  in certain  circumstances,  including the
possibility  that a person  becomes the owner of 30% or more of the  outstanding
securities of the employer and they are not  retained,  they receive a bonus not
to exceed 2.7 times the then current  base salary and the exercise  price on all
options is reduced to $.10 per option.

               The  Company  and  Bruce  Crowley   entered  into  an  employment
agreement in December 1995. Mr. Crowley has to serve as President of ACTV Net at
an annual base salary of $200,000.  Mr. Crowley's  employment agreement contains
non-competition  provisions  pursuant  to which he  agreed  not to  engage  in a
business that is competitive  with the Company during the term of his employment
agreement and for one year thereafter.

   
               Messrs.  Samuels,  Reese and Crowley have been granted options to
purchase  Common  Stock of the  Company,  which as  amended  to date,  are at an
exercise  price of $2.10 per share which  expire in December  2002 and  December
2003. A portion of the options are subject to adjustment to avoid dilution under
certain  circumstances.  Mr.  Samuels  currently  holds  options to  purchase an
aggregate of 1,037,948  shares of Common  Stock of which  788,035 are  currently
exercisable.  Mr.  Reese  currently  holds  options to purchase an  aggregate of
435,000 shares of Common Stock of which 215,000 are currently  exercisable.  Mr.
Crowley  currently  holds options to purchase an aggregate of 301,000  shares of
Common Stock of which 133,000 are currently exercisable.  Messrs. Samuels, Reese
and Crowley currently hold 246,000, 186,000 and 160,000 SARs, respectively.
    
               At the time of issuance,  all options to the Company's  employees
were granted at an exercise price equal to or greater than the prevailing market
price for the Company's Common Stock.



                                       8

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                           SUMMARY COMPENSATION TABLE

               The following table sets forth all cash compensation for services
rendered in all  capacities to the Company and its  subsidiaries  for the fiscal
years ended December 31, 1996, December 31, 1995, and December 31, 1994, paid to
the Company's Chief Executive  Officer,  the four other most highly  compensated
executive  officers  (the "Named  Executive  Officers")  at the end of the above
fiscal years whose total compensation exceeded $100,000 per annum, and up to two
persons  whose  compensation  exceeded  $100,000  during the above fiscal years,
although they were not executive officers at the end of such years.

<TABLE>
<CAPTION>
                                                    RESTRICTED                          ALL OTHER
NAME AND PRINCIPAL                                       STOCK                            COMPEN-
POSITION                 YEAR    SALARY     BONUS       AWARDS          OPTIONS/SARS      SATION
- - -------------------------------------------------------------------------------------------------
<S>                      <C>    <C>        <C>          <C>          <C>               <C>
William C. Samuels       1996   $197,600   $151,955                       0/70,000       $  4,176
Chairman, Chief          1995   $196,597   $ 52,000                    625,087/30,000    $185,551
Executive Officer(1)     1994   $150,000   $ 25,000                    80,000/100,000    $  4,320

David Reese              1996   $156,000   $ 45,000                       0/60,000       $ 50,253
President, ACTV          1995   $149,022                               330,000/30,000    $ 86,957
Entertainment, Inc.(2)   1994   $123,078   $ 15,000                    40,000/30,000     $    990

Bruce Crowley            1996   $150,000   $ 25,000                       0/50,000
President, ACTV          1995   $147,990   $ 10,000                       201,000/0
Net(3)                   1994   $ 69,231                               100,000/100,000   $ 55,000

Christopher Cline        1996   $100,000                                   0/10,000
Vice President, Chief    1995
Financial Officer(4)     1994

Michael J. Freeman       1996   $173,680   $ 50,000                        100,000/0     $  3,238
Ph. D.(5)                1995   $160,409                                                 $197,652
                         1994   $162,500                                                 $  2,610
</TABLE>





                                       9

<PAGE>
<PAGE>



- - --------------
    (1)    Mr.  Samuels  has served as Chief  Executive  Officer of the  Company
           since 1993,  Chairman of the Board since 1994,  and  President  and a
           Director of the Company  since August 1, 1989.  Mr.  Samuels'  "other
           compensation" for 1994 relates to life insurance premiums paid by the
           Company.  His "other compensation" for 1995 relates to life insurance
           premiums  paid by the Company  ($4,176)  and to the  exercise of SARs
           ($181,375).  His  "other  compensation"  for  1996  relates  to  life
           insurance premiums paid by the Company.

    (2)    Mr.  Reese has been the  Company's  Executive  Vice  President  since
           November 1992 and the President of ACTV  Entertainment,  Inc.  ("ACTV
           Entertainment")  since 1994.  Prior thereto he was the Company's Vice
           President of Finance from September  1989 through  November 1992. Mr.
           Reese's  "other  compensation"  for 1994  relates  to life  insurance
           premiums  paid by the  Company.  His  "other  compensation"  for 1995
           relates to life insurance  premiums paid by the Company ($957) and to
           the exercise of SARs  ($86,000).  His "other  compensation"  for 1996
           relates to life insurance  premiums paid by the Company  ($1,253) and
           to the exercise of SARs ($49,000).

    (3)    Mr.  Crowley has been  President of ACTV Net since December 1995, and
           prior  thereto,  the Company's  President,  Distance  Learning  since
           October  1994.  During the  period  January to  September  1994,  Mr.
           Crowley  performed  consulting  services for the Company for which he
           was paid $55,000.

    (4)    Mr. Cline has been Vice President and Chief Financial  Officer  since
           November 1993.

    (5)    Dr. Freeman currently serves as Advanced Product Development Liaison,
           and was previously  Chairman of the Board of Directors until November
           1994,  and was Chief  Executive  Officer of the Company  from 1985 to
           1993. Dr.  Freeman's  "other  compensation"  for 1994 relates to life
           insurance premiums paid by the Company.  His "other compensation" for
           1995 relates to life insurance  premiums paid by the Company ($2,523)
           and to the exercise of SARs ($195,129).  His "other compensation" for
           1996 relates to life insurance premiums paid by the Company.



                                       10

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OPTIONS AND STOCK APPRECIATION RIGHTS TO NAMED EXECUTIVE OFFICERS

               The following  tables set forth certain  information with respect
    to all  outstanding  stock options and SARs granted or issued during 1996 to
    the Company's Named Executive Officers.

                                          SAR GRANTS

   
<TABLE>
<CAPTION>
                                                                                      POTENTIAL
                                                                                      REALIZABLE
                                                                                       VALUE AT
                                                                                       ASSUMED
                                                                                    ANNUAL RATES OF
                       NUMBER OF    % OF TOTAL                                        STOCK PRICE
                       SECURITIES   SARs                                              APPRECIATION
                       UNDERLYING   GRANTED           EXERCISE                             FOR
                       OPTIONS      TO EMPLOYEES      PRICE         EXPIRATION         OPTION TERM
     NAME OF HOLDER    GRANTED      IN FISCAL YEAR    ($/SHARE)     DATE               5%($) 10%($)
     --------------    --------     --------------    ---------     ----               ----- ------
<S>                    <C>            <C>             <C>           <C>              <C>    
     William Samuels     70,000        27.34%          $2.69        5/01/02           67,895  155,380
     David Reese         60,000        23.44%          $2.69        5/01/02           58,579  134,188
     Bruce Crowley       50,000        19.53%          $2.69        5/01/02           49,262  112,996
     Christopher Cline   10,000         3.91%          $2.69        5/01/02            9,316   21,192
</TABLE>
    


                                    OPTION GRANTS

<TABLE>
<CAPTION>
                                                                                      POTENTIAL
                                                                                      REALIZABLE
                                                                                       VALUE AT
                                                                                       ASSUMED
                                                                                    ANNUAL RATES OF
                       NUMBER OF    % OF TOTAL                                        STOCK PRICE
                       SECURITIES   OPTIONS                                           APPRECIATION
                       UNDERLYING   GRANTED           EXERCISE                             FOR
                       OPTIONS      TO EMPLOYEES      PRICE         EXPIRATION         OPTION TERM
     NAME OF HOLDER    GRANTED      IN FISCAL YEAR    ($/SHARE)     DATE               5%($) 10%($)
     --------------    --------     --------------    ---------     ----               ----- ------
<S>                    <C>            <C>          <C>           <C>              <C>    

     Michael Freeman    100,000         36.36%          $2.69    11/1/01              74,251 164,075
</TABLE>




                                       11

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                                   TEN-YEAR OPTION REPRICING

                  The  following  table  sets  forth  certain  information  with
    respect to option  repricings  during  the past ten years for the  Company's
    Named  Executive  Officers.  The purpose of the option  repricings in fiscal
    1996 was to provide additional incentives to certain employees, officers and
    directors of the Company in a manner consistent with industry practices. The
    option repricings were approved by the Company's Board of Directors.


   
<TABLE>
<CAPTION>
                                                                               LENGTH OF
                                             MARKET                            ORIGINAL
                                NUMBER OF    PRICE OF     EXERCISE             OPTION
                                SECURITIES   STOCK AT     PRICE AT             TERM
                                UNDERLYING   TIME OF      TIME OF              REMAINING
                                OPTIONS/SARS REPRICING    REPRICING   NEW      AT DATE OF
                                REPRICED OR  OR           OR          EXERCISE REPRICING
                                AMENDED      AMENDMENT    AMENDMENT   PRICE    OR
     NAME OF HOLDER   DATE      (#)          ($)          ($)         ($)      AMENDMENT
     --------------   ----      ---          ---          ---         ---      ---------
<S>                   <C>      <C>          <C>          <C>         <C>      <C>    
William Samuels       11/19/92   120,000      2.00        6.00        2.50       3.2 Yrs
David Reese           11/19/92    54,683      2.00        4.09        2.50       1.3 Yrs
William Samuels       1/13/95     80,000      3.44        5.00        3.50       7.0 Yrs
David Reese           1/13/95     40,000      3.44        5.50        3.50       7.0 Yrs
David Reese           1/13/95     15,317      3.44        5.50        3.50       3.9 Yrs
Bruce Crowley         1/13/95    100,000      3.44        5.50        3.50       4.5 Yrs
Christopher Cline     1/13/95     25,000      3.44        5.50        3.50       5.0 Yrs
Christopher Cline     1/13/95     25,000      3.44        5.50        3.50       4.5 Yrs
William Samuels       11/4/96     80,000      2.69        3.50        2.69       5.2 Yrs
William Samuels       11/4/96    525,000      2.69        3.25        2.69       7.2 Yrs
David Reese           11/4/96     40,000      2.69        3.50        2.69       5.2 Yrs
David Reese           11/4/96     15,317      2.69        3.50        2.69       2.0 Yrs
David Reese           11/4/96    330,000      2.69        3.25        2.69       7.2 Yrs
Bruce Crowley         11/4/96    100,000      2.69        3.50        2.69       2.7 Yrs
Bruce Crowley         11/4/96    201,000      2.69        3.25        2.69       7.2 Yrs
Christopher Cline     11/4/96     25,000      2.69        3.50        2.69       2.7 Yrs
Christopher Cline     11/4/96     25,000      2.69        3.50        2.69       3.2 Yrs
</TABLE>
    




                                       12

<PAGE>
<PAGE>


                                Ten-Year SAR Repricing

               The following table sets forth certain  information  with respect
    to stock  appreciation  right  repricings  during the past ten years for the
    Company's Named Executive  Officers.  The purpose of the stock  appreciation
    right  repricings  in fiscal 1996 was to provide  additional  incentives  to
    certain  employees,  officers  and  directors  of the  Company  in a  manner
    consistent  with industry  practices and in accordance with the terms of the
    Company's 1996 Stock Appreciation Rights Plan. The stock appreciation rights
    repricings were approved by the Company's SAR Committee.

   
<TABLE>
<CAPTION>
                                                                               LENGTH OF
                                             MARKET                            ORIGINAL
                                NUMBER OF    PRICE OF     EXERCISE             OPTION
                                SECURITIES   STOCK AT     PRICE AT             TERM
                                UNDERLYING   TIME OF      TIME OF              REMAINING
                                OPTIONS/SARS REPRICING    REPRICING   NEW      AT DATE OF
                                REPRICED OR  OR           OR          EXERCISE REPRICING
                                AMENDED      AMENDMENT    AMENDMENT   PRICE    OR
     NAME OF HOLDER   DATE      (#)          ($)          ($)         ($)      AMENDMENT
     --------------   ----      ---          ---          ---         ---      ---------
<S>                   <C>      <C>          <C>          <C>         <C>      <C>    
William Samuels       1/13/95    100,000      3.44         5.50       3.50     9.6 Yrs
William Samuels       11/17/95    30,000      3.44         4.50       3.50     9.5 Yrs
David Reese           1/13/95     30,000      3.44         5.50       3.50     9.6 Yrs
David Reese           11/17/95    30,000      3.44         4.50       3.50     9.5 Yrs
Bruce Crowley         1/13/95    100,000      3.44         5.50       3.50     9.6 Yrs
Christopher Cline     11/17/95    20,000      3.44         4.50       3.50     9.5 Yrs
William Samuels       11/4/96    130,000      2.69         3.50       2.69     5.5 Yrs
William Samuels       11/4/96     40,000      2.69         3.75       2.69     5.5 Yrs
David Reese           11/4/96     60,000      2.69         3.50       2.69     5.5 Yrs
David Reese           11/4/96     30,000      2.69         3.75       2.69     5.5 Yrs
Bruce Crowley         11/4/96    100,000      2.69         3.50       2.69     5.5 Yrs
Bruce Crowley         11/4/96     20,000      2.69         3.75       2.69     5.5 Yrs
Christopher Cline     11/4/96     20,000      2.69         3.50       2.69     5.5 Yrs
Christopher Cline     11/4/96     10,000      2.69         3.75       2.69     5.5 Yrs
</TABLE>
    


                                       13

<PAGE>
<PAGE>




                         OPTION/SAR YEAR END VALUES (1)

<TABLE>
<CAPTION>
                                                                                 VALUE OF UNEXERCISED
                                                                                 IN-THE-MONEY
                            SHARES                    NUMBER OF UNEXERCISED      OPTIONS/SARS
                            ACQUIRED ON     VALUE     OPTIONS/SARS AT FY-END     AT FY-END
     NAME                   EXERCISE (#)   REALIZED   EXERCISABLE/UNEXERCISABLE  EXERCISABLE/UNEXERCISABLE
     -----------------------------------------------------------------------------------------------------
<S>                       <C>            <C>        <C>                       <C>
     William Samuels                                     99,000/186,000 SARs     $118,625/$142,625
                                                     613,035/525,000 Options     $444,776/$295,313

     David Reese                                         50,000/118,000 SARs      $66,125/$85,375
                                                    105,000/330,000 Options       $68,378/$185,625

     Bruce Crowley                                       40,000/110,000 SARs      $22,500/$61,875
                                                     66,000/235,000 Options       $37,125/$132,188

     Christopher Cline                                     4,000/26,000 SARs       $2,250/$14,625
                                                       33,333/16,667 Options       $18,750/$9,375

     Michael Freeman, Ph.D.                               32,000/32,000 SARs       $56,000/$56,000
                                                           0/100,000 Options         $0/$56,250
</TABLE>


    (1)    The closing  bid price of a share of the  Company's  Common  Stock at
           December  31,  1996,  was $3 1/4. The base prices of SARs were either
           $1.50 or $2.69,  and the exercise prices of stock options were either
           $2.50 or $2.69.

                                   BOARD COMPENSATION REPORT

    EXECUTIVE COMPENSATION POLICY

               The  Company's  executive  compensation  policy  is  designed  to
    attract,  motivate,  reward and retain the key executive talent necessary to
    achieve the Company's  business  objectives  and contribute to the long-term
    success  of the  Company.  In  order  to meet  these  goals,  the  Company's
    compensation   policy  for  its  executive  officers  focuses  primarily  on
    determining  appropriate salary levels and providing  long-term  stock-based
    incentives.  To a lesser  extent,  the  Company's  compensation  policy also
    contemplates  performance-based  cash bonuses.  The  Company's  compensation
    principles  for the Chief  Executive  Officer are  identical to those of the
    Company's other executive officers.

               Cash  Compensation.   In  determining  its   recommendations  for
    adjustments to officers'  base salaries for fiscal 1996 the Company  focused
    primarily on the scope of each  officer's  responsibilities,  each officer's
    contributions to the Company's  success in moving toward its long-term goals
    during the fiscal year, the  accomplishment  of goals set by the officer and
    approved by the Board for that year, the Company's assessment of the quality
    of services  rendered  by the  officer,  comparison  with  compensation  for
    officers of comparable companies and an appraisal of the Company's financial
    position.  In certain  situations,  relating  primarily to the completion of
    important  transactions  or  developments,  the  Company  may  also pay cash
    bonuses, the amount of which will be determined based on the contribution of
    the  officer  and  the  benefit  to  the  Company  of  the   transaction  or
    development.

               Equity  Compensation.  The  grant  of  stock  options  and  stock
    appreciation  rights to executive officers  constitutes an important element
    of long-term compensation for the executive




                                       14

<PAGE>
<PAGE>


    officers. The grant of stock options and stock appreciation rights increases
    management's  equity ownership in the Company with the goal of ensuring that
    the  interests  of  management  remain  closely  aligned  with  those of the
    Company's  stockholders.  The Board  believes  that stock  options and stock
    appreciation  rights in the Company provide a direct link between  executive
    compensation and stockholder value. By attaching vesting requirements, stock
    options and stock appreciation rights also create an incentive for executive
    officers to remain with the  Company  for the long term.  See "Stock  Option
    Plans" and "1992 Stock Appreciation Rights Plan."

                SAR/COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

               The   SAR/Compensation   Committee  of  the  Board  of  Directors
    ("Committee")  is  responsible  for making all  compensation  decisions with
    respect to the executive officers of the Company.  The Committee consists of
    William  Frank  and  Steven  Schuster,  both of  whom  were  elected  to the
    Committee in June 1996.

    Chief Executive Officer Compensation

               As  indicated  above,  the  factors and  criteria  upon which the
    compensation of William C. Samuels,  the Chief Executive  Officer,  is based
    are identical to the criteria used in evaluating the  compensation  packages
    of  the  other  executive  officers  of the  Company.  The  Chief  Executive
    Officer's  individual  contributions  to the Company included his leadership
    role in establishing and retaining a strong management team,  developing and
    implementing the Company's business plans and attracting  investment capital
    to the Company.  In addition,  the Company reviewed  compensation  levels of
    chief  executive  officers  at  comparable   companies  with  the  Company's
    industry.

    Respectfully submitted,

    William Samuels, Chairman
    David Reese,  Bruce Crowley,  Richard Hyman,  William Frank, Steven Schuster
    and Jess Ravich



                                       15

<PAGE>
<PAGE>




                            SAR/CORPORATE PERFORMANCE GRAPH

               The  following  graph  shows a  comparison  of  cumulative  total
    stockholder returns from December 31, 1991 through December 31, 1996 for the
    Company,  the Nasdaq Stock Market-U.S.  Index ("Nasdaq") and the Hambrecht &
    Quist Technology Index ("H&Q").

                      ACTV, Inc.   H&Q       NASDAQ
     ----------------------------------------------
     Dec-91            100.00     100.00     100.00
     Mar-92            220.50     103.33     105.00
     Jun-92            186.10      94.77      96.09
     Sep-92            165.38      98.81     100.03
     Dec-92            234.28     115.02     116.37
     Mar-93            799.32     113.35     118.56
     Jun-93            661.51     115.78     120.83
     Sep-93            668.45     117.84     131.02
     Dec-93            730.43     125.52     133.59
     Mar-94            675.28     126.67     127.97
     Jun-94            620.16     117.47     121.99
     Sep-94            592.62     134.02     132.10
     Dec-94            399.66     145.70     130.59
     Mar-95            551.27     162.17     142.36
     Jun-95            482.35     196.73     162.84
     Sep-95            620.16     224.03     182.45
     Dec-95            413.43     218.76     184.70
     Mar-96            496.12     223.13     193.30
     Jun-96            406.54     233.38     209.08
     Sep-96            344.53     248.51     216.52
     Dec-96            358.31     262.49     227.16

               The  graph  assumes  that  the  value  of the  investment  in the
    Company's  Common  Stock,  Nasdaq and H&Q was $100 on December  31, 1991 and
    that all dividends were reinvested.  No dividends have been declared or paid
    on the Company's Common Stock.



<PAGE>
<PAGE>


    OTHER COMPENSATION

               Outside  directors  may  be  paid  an  honorarium  for  attending
    meetings  of the  Board of  Directors  of the  Company,  in an  amount  that
    management anticipates will not exceed $500 per meeting.

                           AGREEMENTS WITH MANAGEMENT

               In June  1985,  a group  of  investors,  including  Dr.  Freeman,
    engaged in a restructuring  of the Company and the purchase of the shares of
    certain  previous  investors.  In connection  with such  restructuring,  the
    Company obligated itself to repay certain creditors, out of a repayment pool
    ("Repayment  Pool") to be funded with 10% of the  Company's  available  cash
    flow in excess of $1,000,000 in any calendar  year. As of December 31, 1993,
    the  aggregate  amount of  principal  and interest  due such  creditors  was
    approximately   $709,794.   During  1994,  the  Company   extinguished   all
    outstanding  obligations  under the  Repayment  Pool by paying cash,  and in
    three cases issuing  promissory notes, in separately  negotiated  settlement
    agreements with the holders of the obligations.  The settlement price in all
    these agreements was  approximately  18% of the obligations' face value. The
    three notes,  issued to Nolan Bushnell,  Prudential Bache Securities,  Inc.,
    and Dr. Freeman, in the original principal amounts of $190,000,  $25,000 and
    $8,770, respectively, were also repaid during 1994, at either their original
    principal amount, or at a discounted amount.

                      STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

    STOCK OPTION PLANS

               On  August  9,  1989,  the  Board of  Directors  approved  a 1989
    Employee Incentive Stock Option Plan and a 1989  Non-Qualified  Stock Option
    Plan (collectively,  the "Plans")  and on October 20, 1989, the stockholders
    authorized  and  approved  the  adoption  of the  Plans.  The 1989  Employee
    Incentive  Stock  Option  Plan,  which  is  administered  by  the  Board  of
    Directors, provides for the issuance of up to an aggregate of 100,000 shares
    of Common Stock upon exercise of options granted to key employees. This Plan
    stipulates  that the option price may not be less than the fair market value
    on the date of the  grant.  Options  granted  under  this Plan  shall not be
    exercisable  for a period  longer  than ten (10)  years from the date of the
    grant.  The Plan generally  provides that the time of exercise of any option
    the purchase  price must be delivered in cash, or at the option of the Board
    of Directors,  or a committee designated by the Board to administer the Plan
    (the  "Committee"),  through delivery of the Company's Common Stock equal in
    value to the option  exercise price,  or by a combination  thereof.  Options
    under this Plan may be issued as "Incentive Stock Options" under federal tax
    laws. As of December 31, 1996,  59,000 options were  outstanding  under this
    Option Plan at exercise  prices of $2.50 to $2.69 per share,  which  options
    expire  between the years 1977 and 2000.  During  1996,  none of the options
    granted under the Plan were exercised.

               The 1989  Non-qualified  Stock Option Plan, which is administered
    by the Board of  Directors,  provides for the issuance of up to an aggregate
    of 100,000  shares of Common  Stock  upon  exercise  of  options  granted to
    employees,  officers,  directors,  consultants and independent  contractors.
    This Plan provides that the Board has the discretion to establish the option
    exercise  price,  and that the option  exercise  price may be less than fair
    market value at the time of the grant of the option.  Options  granted under
    this Plan shall expire on a date  determined by the Board or the  Committee,
    but in no event later than three months after the  termination of employment
    or retainer.  This Plan  generally  provides that the purchase price must be
    delivered in cash,  or if permitted by the Board or the  Committe,  services
    rendered or by a  combination  thereof.  As of  December  31,  1996,  46,500
    options  were  outstanding  under this Plan at  exercise  prices of $2.50 to
    $5.50 per



                                       17

<PAGE>
<PAGE>





share,  which  options expire between the years 1997 and 1998. During 1996, none
of the options under the Plan were exercised.

               The  Company's  1996 Stock  Option Plan (the "1996  Stock  Option
    Plan") was adopted by the Board of  Directors  in April 1996 and approved by
    the  shareholders in July 1996. The purpose of the 1996 Stock Option Plan is
    to grant officers,  employees and others who provide significant services to
    the Company a favorable  opportunity  to acquire  Common  Stock so that they
    have an  incentive  to  contribute  to its success and remain in its employ.
    Under the 1996 Stock Option Plan, the Company is authorized to issue options
    for a total of 500,000  shares of Common  Stock.  As of December  31,  1996,
    212,500 options were issued under the plan.

               The Company has also issued options to purchase  shares of Common
    Stock at varying  prices,  expiring at dates from 1997 to 2003, that are not
    part of the Plans.  These include currently  outstanding  options to (i) Mr.
    Samuels for 1,138,035 shares at $2.10 per share;  (ii) Mr. Reese for 435,000
    shares at $2.10 per share; (iii) Mr. Crowley for 301,000 shares at $2.10 per
    share;  and (iv) Mr. Cline for 50,000 shares at $2.10 per share.  During the
    year ended December 31, 1996, no executive officer exercised options.

    1992 STOCK APPRECIATION RIGHTS PLAN

               The Company's 1992 Stock Appreciation  Rights Plan (the "1992 SAR
    Plan") was approved by the Company's stockholders in December 1992. The 1992
    SAR  Plan  provides  a  means  whereby   employees,   officers,   directors,
    consultants and independent contractors may acquire the right to participate
    in the  appreciation  of the Common  Stock of the Company  pursuant to stock
    appreciation  rights ("SARs").  The 1992 SAR Plan is designed to promote the
    long-term  interest of the Company and its  stockholders  by  providing  the
    recipients with an additional  incentive to promote the financial success of
    the Company and its subsidiaries.  Subject to adjustment as set forth in the
    1992 SAR Plan,  the  aggregate  number of SARs that may be granted shall not
    exceed 900,000.  The 1992 SAR Plan is administered by the Stock Appreciation
    Rights Committee (the "SAR Committee").

               SARs may not be exercised until the expiration of six months from
    the date of grant.  One-fifth of the SARs awarded to a recipient vest at the
    end of each 12-month  period  following the date of grant. If a holder of an
    SAR ceases to be an employee,  director or consultant of the Company, or one
    of its  subsidiaries  or an affiliate,  other than by reason of the holder's
    death or  disability,  any SARs  that have not  vested  shall  become  void.
    Exercise  of  SARs  also  will  be  subject  to  such  further  restrictions
    (including limits on the time of exercise) as may be required to satisfy the
    requirements  of Rule  16b-3  promulgated  by the  Securities  and  Exchange
    Commission and any other  applicable law or regulation  (including,  without
    limitation, federal and state securities laws and regulations). SARs are not
    transferable,  except by will or under the laws of descent and  distribution
    or pursuant to a domestic relations order as defined in the Internal Revenue
    Code of 1986, as amended.

               Upon  exercise of an SAR,  the holder will receive for each share
    for which an SAR is  exercised,  as  determined  by the SAR Committee in its
    discretion,  (a) shares of the Company's Common Stock, (b) cash, or (c) cash
    and shares of Common  Stock,  equal to the  difference  between (i) the fair
    market  value per share of the Common  Stock on the date of  exercise of the
    SAR and (ii) the  value of an SAR,  which  amount  shall be no less than the
    fair market value per share of Common Stock on the date of grant of the SAR.

               A grant of SARs has no  federal  income tax  consequences  at the
    time of such grant.  Upon the exercise of SARs,  the amount of any cash and,
    generally,  the fair market value of any shares of Common Stock received, is
    taxable  to  the  holder  as  ordinary  income;  the  Company  will  have  a
    corresponding  deduction.  Upon the sale of any Common Stock acquired by the
    exercise of


                                       18

<PAGE>
<PAGE>


    SARs,  holders will realize long-term or short-term capital gains or losses,
    depending upon their holding period for such Common Stock.

               Under the Company's  1992 SAR Plan, as of December 31, 1996,  the
    Company had granted a total of 683,000  outstanding  SARs at exercise prices
    of either $1.50 or $2.69 per share, including outstanding SARs of 215,000 to
    William Samuels, 100,000 to Bruce Crowley, 108,000 to David Reese and 20,000
    to Christopher  Cline. The initial prices of all the SARs granted were equal
    to the fair market values of a share of Common Stock on the dates of grant.

               The SARs expire between 1998 and 2006.

    1996 STOCK APPRECIATION RIGHTS PLAN

               The Company's 1996 Stock Appreciation  Rights Plan (the "1996 SAR
    Plan") was adopted by the Board of  Directors  in April 1996 and approved by
    the  shareholders  in July  1996.  The 1996 SAR Plan  will  provide  a means
    whereby  employees,   officers,   directors,   consultants  and  independent
    contractors may acquire the right to participate in the  appreciation of the
    Common  Stock  of  the  Company  pursuant  to  "Stock  Appreciation  Rights"
    ("SARs"). The 1996 SAR Plan is designed to promote the long-term interest of
    the Company and its  stockholders  by providing  these  individuals  with an
    additional incentive to promote the financial success of the Company and its
    subsidiary corporations.  Subject to adjustment as set forth in the 1996 SAR
    Plan, the aggregate  number of SARs that may be granted pursuant to the 1996
    SAR Plan shall not exceed 500,000;  provided,  however that at no time shall
    there be more than an aggregate  of 900,000  outstanding,  unexercised  SARs
    granted  pursuant  to both the 1996 SAR Plan and the  Company's  1992  Stock
    Appreciation  Rights Plan. (See "1992 Stock Appreciation  Rights Plan"). The
    1996 SAR Plan is administered by the Stock Appreciation  Rights/Compensation
    Committee (the "SAR/Compensation  Committee").  The 1996 SAR Plan imposes no
    limit on the number of recipients to whom awards may be made.

               SARs may not be exercised until the expiration of six months from
    the date of grant. If a holder of an SAR ceases to be an employee,  director
    or consultant of the Company,  or one of its  subsidiaries  or an affiliate,
    other than by reason of the holder's death or disability, any SARs that have
    not vested shall become void.  Exercise of SARs also will be subject to such
    further  restrictions  (including  limits on the time of exercise) as may be
    required  to  satisfy  the  requirements  of Rule 16b-3  promulgated  by the
    Securities  and  Exchange   Commission  and  any  other  applicable  law  or
    regulation (including, without limitation, federal and state securities laws
    and  regulations).  SARs are not  transferable,  except by will or under the
    laws of descent and  distribution or pursuant to a domestic  relations order
    as defined in the Internal Revenue Code of 1986, as amended.

               Upon  exercise of an SAR,  the holder will receive for each share
    for  which  an SAR  is  exercised,  as  determined  by the  SAR/Compensation
    Committee in its discretion,  (a) shares of the Company's  Common Stock, (b)
    cash,  or (c) cash and shares of the Company's  Common  Stock,  equal to the
    difference  between (i) the fair market  value per share of the Common Stock
    on the  date of  exercise  of the SAR and (ii)  the  value of an SAR,  which
    amount shall be no less than the fair market value per share of Common Stock
    on the date of grant of the SAR.

               The terms of the SARs will be set forth in a certificate of grant
    issued to the holder, which certificate will contain the provisions referred
    to above and such other provisions as the SAR Committee may determine.

               A grant of SARs has no  federal  income tax  consequences  at the
    time of such grant.  Upon the exercise of such SARs,  the amount of any cash
    and,  generally,  the fair market value of any shares of Common Stock of the
    Company received,  is taxable to the holder as ordinary income;  the Company
    will have a corresponding  deduction.  Upon the sale of the Company's Common
    Stock  acquired by the exercise of SARs,  holders will realize  long-term or
    short-term capital gains or losses,  depending upon their holding period for
    such Common Stock.


                                       19

<PAGE>
<PAGE>



               Under the Company's  1996 SAR Plan, as of December 31, 1996,  the
    Company had granted a total of 214,000 SARs at the exercise  prices of $2.69
    per share,  including 70,000 SARs to William  Samuels,  60,000 SARs to David
    Reese, 50,000 SARs to Bruce Crowley and 10,000 SARs to Christopher Cline.

    SECTION 401(K) PLAN

               During 1996, the Company  adopted a Savings and  Retirement  Plan
    (the "401(k) Plan") covering the Company's full-time  employees,  the 401(k)
    Plan is intended to qualify  under  Section  401(k) of the Internal  Revenue
    Code,  so that  contributions  to the  401(k)  Plan by  employees  or by the
    Company, and the investment earnings on such contributions,  are not taxable
    to employees until withdrawn from the 401(k) Plan, and so that contributions
    by the  Company,  if any,  will be  deductible  by the  Company  when  made.
    Pursuant to the 401(k) Plan,  employees  may elect to reduce  their  current
    compensation  by up to the  statutorily  prescribed  annual limit ($9,500 in
    1996) and to have the  amount of such  reduction  contributed  to the 401(k)
    Plan.  The 401(k) Plan permits,  but does not require,  additional  matching
    contributions   to  the  401(k)  Plan  by  the  Company  on  behalf  of  all
    participants in the 401(k) Plan.

    OPTIONS GRANTS IN SUBSIDIARIES

               In March 1997, William C. Samuels,  the Company's President and a
    director,  David  Reese,  the  Company's  Executive  Vice  President  and  a
    director,  Bruce  Crowley,  the  Company's  Executive  Vice  President and a
    Director,  and Christopher Cline, the Company's Chief Financial Officer were
    granted  options  to  acquire  Class  B  Common  Stock  of The  Los  Angeles
    Individualized  Television Network, Inc. The Texas Individualized Television
    Network,  Inc. ACTV Net, Inc. and ACTV  Entertainment,  Inc.,  each a wholly
    owned subsidiary of the Company.  Each option is for a term of ten years and
    may be exercised in increments  commencing July 1997 through March 14, 2007.
    The Class B Common Stock of each subsidiary  entitles the holders thereof to
    25 votes per share. The following sets forth the number of shares of Class B
    Common Stock of each  subsidiary  which may be acquired by each optionee and
    the  percentage  of the  voting  rights  represented  thereby  assuming  the
    exercise of all then  exercisable  options both as to the initial  number of
    shares which may be acquired and as to all shares which may be acquired:

<TABLE>
<CAPTION>
     Subsidiary       Optionee          Number of Shares Initial Voting   Total Voting
                                                         Percentage       Percentage
<S>                 <C>                <C>             <C>              <C>
     Los Angeles      Samuels           250,000          25.76            37.9
     Network
                      Reese             250,000          25.76            37.9
     Texas Network    Samuels           250,000          25.76            37.9
                      Reese             250,000          25.76            37.9
     ACTV Net         Samuels           290,000          24.33            33.72
                      Reese             100,000          9.71             11.63
                      Crowley           290,000          24.33            33.72
                      Cline             20,000           1.66             2.33
     ACTV             Samuels           290,000          24.33            33.72
     Entertainment
                      Reese             290,000          24.33            33.72
                      Crowley           100,000          8.71             11.63
                      Cline             20,000           1.66             2.33
</TABLE>

               The exercise  price of the options are $1.55,  $1.50 and $1.90 as
    to Los Angeles Network,  Texas Network and ACTV Net which represent the fair
    market  values per share based on an appraisal of the value  obtained by the
    Company.  Such  appraisal  deemed  the  shares of ACTV  Entertainment  to be
    valueless  and the option price for such shares is the par value,  $.10.  In
    the event the employment



                                       20

<PAGE>
<PAGE>


    of the optionee is terminated for any reason or there is a change in control
    as defined in the option, the options become immediately exercisable and the
    exercise price is reduced to $.10 per share.

               Messrs.  Samuels, Reese, Crowley and Cline have also entered into
    shareholders'  agreements  regarding the shares of each subsidiary which may
    be acquired on the exercise of the options. Under the agreements each of the
    optionees has agreed that upon  acquisition of the Class B Common Stock of a
    subsidiary he will not sell his shares except in connection with a bona fide
    offer  from a third  party,  in which  event  the  subsidiary  and the other
    optionees  will have a right of first refusal to acquire the offered  shares
    on the same terms as the third  party has offered to  purchase  them.  Under
    each agreement the shares will be voted by William  Samuels so long as he is
    Chairman,  an officer or a director of such  subsidiary,  or if he ceases to
    hold such positions,  Bruce Crowley will vote the Class B Shares of ACTV Net
    and David Reese will vote the Class B Shares of the other  subsidiaries.  On
    the  second  anniversary  of  the  death,  disability  or  resignation  from
    employment by the subsidiary of the shareholder,  such shareholders' Class B
    Common Stock will automatically convert to Class A Common Stock.



                                       21

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<PAGE>



                             SECTION 16(a) REPORTING

               As under the securities laws of the United States,  the Company's
    directors,  its  executive  (and certain  other)  officers,  and any persons
    holding ten  percent or more of the  Company's  Common  Stock must report on
    their  ownership  of the  Company's  Common  Stock and any  changes  in that
    ownership  to the  Securities  and Exchange  Commission  and to the National
    Association  of  Securities  Dealers,  Inc.'s  Automated  Quotation  System.
    Specific due dates for these reports have been established.  During the year
    ended  December  31, 1996 all reports for all  transactions  were filed on a
    timely basis.

                              MEETINGS OF THE BOARD OF DIRECTORS

               There  were ten  meetings  of the  Company's  Board of  Directors
    during 1996 held on March 25, 1996,  April 19, 1996, May 21, 1996,  June 20,
    1996, July 29, 1996,  August 2, 1996,  August 12, 1996,  September 18, 1996,
    September 27, 1996 and November 11, 1996.  All of the Directors  were either
    present or  participated  by  telephone  conference  call at such  meetings,
    except  David Reese who was not present  at, nor did he  participate  in the
    March 25, 1996 and  September 27, 1996  meetings,  Richard Hyman who was not
    present at, nor did he  participate  in the August 2, 1996,  August 12, 1996
    and September  27, 1996  meetings,  and Jess Ravich,  who was elected to the
    Board of  Directors  on October 1, 1996,  who was not present at, nor did he
    participate  at the  November  11, 1996  meeting.  There were two  unanimous
    written  consents of the Company's  Board of Directors,  pursuant to Section
    141 of the General  Corporation  Law of  Delaware,  during 1996 dated May 6,
    1996  and May 10,  1996.  The  Company  has an  SAR/Compensation  Committee,
    consisting of Steven Schuster, who replaced Richard Hyman in June, 1996, and
    William A. Frank,  who  replaced Jay M.  Kaplowitz,  a former  director,  in
    April,  1996.  There were five  meetings of the  SAR/Compensation  Committee
    during 1996, held on March 11, 1996, June 20, 1996, July 24, 1996,  November
    5, 1996 and  December 31,  1996.  The Company  also has an  Incentive  Stock
    Option Committee,  which consists of William Samuels and David Reese.  There
    were three  meetings of the Incentive  Stock Option  Committee  during 1996,
    held on March 20, 1996, July 24, 1996 and November 5, 1996. The Company does
    not currently have a standing Audit Committee or a Nominating Committee.

                        CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

               On March 17, 1992,  the Post Company  acquired an 8%  Convertible
    Promissory  Note of the Company in the principal  amount of $1,500,000  (the
    "Convertible   Note")  and,  in  connection   therewith,   acquired  720,000
    unregistered shares of Common Stock. The principal amount of the Convertible
    Note was payable in four  installments  of $375,000,  together  with accrued
    interest thereon, on March 15, 1994, September 15, 1994, March 15, 1995, and
    September 15, 1995. The purpose of this  transaction  was to provide working
    capital to the Company.  On March 15, 1994, the unpaid principal and accrued
    and unpaid  interest on the  Convertible  Note were  converted  into 871,334
    shares of Common Stock of the Company at $2.00 per share.

               On  March  11,  1994,  the  Post  Company  entered  into a voting
    agreement with the Company and William C. Samuels,  Chief Executive  Officer
    of the Company, as voting trustee ("Voting Trustee"),  pursuant to which the
    Post Company has assigned to Mr.  Samuels its voting  rights with respect to
    the  Company's  Common  Stock that it holds.  This voting  trust  remains in
    effect for 10 years, or as long as the Post Company's  shareholdings  in the
    Company are less than 51% of outstanding Common Stock. The Post Company also
    regains  the  right  to vote  its  shares  of  Common  Stock  under  certain
    circumstances,  including  the proposal of any  amendment  to the  Company's
    certificate of incorporation  requiring stockholder approval; in case of any
    reclassification  or change of the outstanding  Common Stock of the Company,
    any  consolidation  of the  Company  with,  or merger of the  Company  into,
    another  corporation,  or in the  case of a sale or  conveyance  to  another
    corporation  or other entity of all or  substantially  all of the  property,
    assets or business of the


                                       22

<PAGE>
<PAGE>



    Company;  upon the  commencement of a proxy contest  regarding the Company's
    Board  of  Directors;  if a person  or  entity  acquires  20% or more of the
    outstanding  Common Stock of the  Company;  or if a conflict of interest (as
    determined by the Post Company in its sole discretion)  involving the Voting
    Trustee or any successor Voting Trustee should arise.

               On  March  17,  1992,   effective  with  the  formation  of  ACTV
    Interactive,  the Post Company acquired an option (the "Option") pursuant to
    an option  agreement  (the  "Option  Agreement")  to purchase an  additional
    750,000  shares of the Company's  Common Stock at $2.00 per share,  or $2.50
    per share if  exercised  after March 15, 1994.  On March 15, 1994,  the Post
    Company exercised this Option,  receiving 750,000 shares at $2.00 per share.
    On such date,  the  average of the high bid and ask prices of the  Company's
    Common Stock was $5 7/8. The Post  Company  also  obtained,  pursuant to the
    Option Agreement,  certain  "piggyback" and demand  registration rights with
    respect to the 720,000  shares of Common Stock that it purchased in 1992 and
    the shares of Common Stock that it received  upon exercise of the Option and
    conversion of the Convertible Note. In connection with the Option Agreement,
    the Post Company also received the right to purchase, from the Company, at a
    fair market  exercise price to be determined,  an amount of shares of Common
    Stock necessary to increase the Post Company's  percentage  ownership of the
    total  then  outstanding  shares  of  Common  Stock to 51%.  Such  right was
    exercisable through March 17, 1997, and was not exercised.

               On July 14, 1992,  the Post  Company and the Company  formed ACTV
    Interactive to market the Company's  Programming  Technology for educational
    applications  world-wide.  The Post Company  invested $2.5 million and owned
    51% of ACTV Interactive. ACTV Net, a wholly-owned subsidiary of the Company,
    owned a 49% interest in ACTV  Interactive.  In connection with the formation
    of ACTV  Interactive,  the Company  entered  into a license  agreement  (the
    "License   Agreement")  with  the   partnership,   pursuant  to  which  ACTV
    Interactive was given a license to exploit the Programming Technology in the
    creation and distribution of educational programming.  The License Agreement
    provided  for the Company to receive a five  percent (5%) royalty on certain
    revenues generated by ACTV Interactive, subject to certain adjustments.

               On March 11,  1994,  the  Company  purchased  the Post  Company's
    entire 51% interest in ACTV  Interactive for  consideration of $4.5 million,
    consisting  of $2.5  million  in cash at closing  and a $2 million  note due
    December 31, 1996 (the "New Note").  The New Note accrued interest at 8% and
    was paid in full by October 1995.

               The  consideration for the acquisition by the Company of the Post
    Company's  interest in ACTV  Interactive  was based on the value of the ACTV
    Programming it had developed for education,  its marketing and sales of such
    programming,  and the Company's assessment of the future value of the use of
    the Programming Technology in the education and distance learning markets.

               William  A.  Frank is a  director  of the  Company  and the Chief
    Executive Officer of Greenwich  Entertainment Group (the "Greenwich Group"),
    a position  he has held since  August  1994.  In January  1995,  the Company
    granted  an  exclusive  license  to the  Greenwich  Group for the use of the
    Company's   Programming   Technology   in   shopping   malls,   museums  and
    entertainment  centers.  The  Company  expects  minimal  revenues  from such
    license agreement.  If the licensees are not paid, the Company has the right
    to cancel its  license  as to future  theaters.  In  addition,  the  Company
    invested approximately $274,000 in 1996, in the Greenwich Group, in exchange
    for approximately 15% of the Company's outstanding common stock.

               Jess Ravich is a director of the Company and the Chief  Executive
    Officer and Majority Stockholder of Libra Investments. Libra Investments was
    granted  100,000  options to purchase  shares of Common Stock in  connection
    with financial advisory services provided by Libra Investments. In addition,
    in connection  with an equity offering  offered  through Libra  Investments,
    Libra  Investments  and the Ravich  Revocable Trust of 1989 were each issued
    warrants to purchase up to 18,000 shares of cumulative convertible preferred
    stock of ACTV Holdings,  Inc., a wholly-owned  subsidiary,  convertible into
    shares of Common Stock of the Company.



                                       23

<PAGE>
<PAGE>


               All current  transactions  between the Company, and its officers,
    directors and principal  stockholders or any affiliates  thereof are, and in
    the future  such  transactions  will be, on terms no less  favorable  to the
    Company than could be obtained from unaffiliated third-parties.



                                       24

<PAGE>
<PAGE>



                                 PROPOSAL NO. 2

               AMENDMENT OF RESTATED CERTIFICATE OF INCORPORATION
                 TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF
                                  COMMON STOCK

        The Board of Directors of the Company has adopted resolutions  proposing
an amendment to the Company's Restated  Certificate of Incorporation which would
amend the first paragraph of Article IV of the Company's Restated Certificate of
Incorporation to increase the number of shares of Common Stock,  $.10 par value,
to 65,000,000 shares from the 35,000,000 shares currently authorized.  No change
is proposed in the number of shares of  Preferred  Stock  presently  authorized,
mainly 1,000,000. There are currently 11,838,734 shares of Common Stock and zero
shares of Preferred Stock outstanding. In addition, the Company has reserved for
issuance  3,017,718 shares of Common Stock in connection with outstanding  stock
options and has  337,000  stock  options  which may be granted  under  presently
approved option plans.

   
        The Board of  Directors of the Company is  recommending  the approval of
the amendment to the Certificate of Incorporation for the following reasons. The
Company  previously  announced a proposed  private debt offering by a subsidiary
and a proposed  public  offering  of its shares of Common  Stock.  Each of these
financing opportunities and other financing opportunities which may arise in the
future will require  substantial  issuances of the Company's  Common  Stock.  As
presently  proposed,  the debt  offering  will  require the Company to initially
capitalize the subsidiary, that is now wholly-owned by the Company, with  shares
of  the Company's Common Stock. While the number of shares involved is not known
and  is  still subject to negotiation, at the present time it is estimated to be
four  million  shares.  There are no specific current plans with respect to such
equity  offering  and  it  is  too remote to estimate the number of shares to be
offered in such a public offering. Furthermore,  in  August  1996, as  part of a
financing for the Company, a subsidiary  of the Company issued  preferred  stock
which is  convertible  into Common Stock of the Company.  Under the terms of the
agreements  relating  to such financing,  the Company is required to reserve for
issuance,  in connection with the possible  conversion of such Preferred  Stock,
additional  shares  of  Common  Stock.  While  there  is no requirement that the
holders  of  such  Preferred  Stock  exercise  their  rights  to  convert at any
particular  time, it  is currently estimated, based upon the conversion formula,
including  the  current  trading  price  of  the  Company's shares  and  accrued
dividends, that if all such holders were to convert now, then  approximately 6.8
million  shares  of Common Stock would be issued to such Preferred Stockholders.
Finally, the Board believes  that it is  desirable to have the additional shares
available to enable the Company to take advantage  of other  favorable financing
opportunities  that  may  arise  in  the  future.  The  Board  believes that the
availability of such shares for issuance in  the  future  will  give the Company
greater  flexibility  (with respect to the purpose  of  such  issuance  and  the
nature  of  any  consideration  that  may  be received therefor) and permit such
shares  to be issued  without  the expense and delay  of  holding a stockholders
meeting. The shares would be available for issuance by the Board without further
stockholder authorization, except as may be  required  by law or by the rules of
Nasdaq  (or  any other national quotation system or stock exchange on which  the
shares  of  Common  Stock  may  then  be listed). The issuance of any additional
shares  of  Common Stock may  result in  a dilution  of the voting  power of the
holders  of outstanding shares of  Common Stock and their equity interest in the
Company.
    

        Although not intended as an  anti-takeover  device,  issuing  additional
shares the Common Stock could impede a non-negotiated acquisition of the Company
by diluting the ownership interest of a substantial stockholder,  increasing the
total amount of  consideration  necessary for a person to obtain  control of the
Company, or increasing the voting power of friendly third-parties.

STOCKHOLDER VOTE REQUIRED

        Approval of the amendment to the Restated  Certificate of  Incorporation
requires the  affirmative  vote of the holders of a majority of the  outstanding
shares of Common Stock.

     THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR APPROVAL OF THE  AMENDMENT TO
  THE COMPANY'S RESTATED  CERTIFICATE OF INCORPORATION TO INCREASE THE NUMBER OF
  SHARES OF AUTHORIZED COMMON STOCK.



                                       25

<PAGE>
<PAGE>





                                 PROPOSAL NO. 3
    AMENDMENT OF RESTATED CERTIFICATE OF INCORPORATION TO CONVERT PREVIOUSLY
     DESIGNATED SHARES OF SERIES A CONVERTIBLE PREFERRED STOCK AND SERIES B
          CONVERTIBLE PREFERRED STOCK INTO BLANK CHECK PREFERRED STOCK;

   
                  The Board of Directors of the Company has adopted  resolutions
    proposing the conversion of 666,667 shares of Series A Convertible Preferred
    Stock and 333,333 shares of Series B Convertible Preferred Stock, each $0.10
    par value per share and  convertible  at $1.50 and $2.50 into  shares of the
    Company's Common Stock,  respectively,  into 1,000,000 Shares of Blank Check
    Preferred  Stock,  by  means  of an  amendment  to  the  Company's  Restated
    Certificate  of  Incorporation.  There are  currently no shares of Preferred
    Stock  outstanding  nor  are there any understandings, arrangements or plans
    for the issuance of any such shares.
    
                  If this amendment is adopted by the shareholders, the Board of
    Directors  will be  empowered,  without the  necessity of further  action or
    authorization  by the  shareholders  (unless  required in a specific case by
    applicable laws,  regulations or stock exchange rules), to cause the Company
    to issue Preferred Stock from time to time in one or more series, and to fix
    by  resolution  the relative  rights and  preferences  of each series.  Each
    series of Preferred Stock may rank senior to the Company's Common Stock with
    respect to dividends and liquidation rights.

                  The current  conversion prices of both the Series A and Series
    B Convertible Preferred Stock, $1.50 and $2.50,  respectively,  do not allow
    the Company to use  effectively  the Preferred Stock to further its business
    strategies.  Therefore the Company seeks to remove all designations upon the
    Series A and Series B Convertible  Preferred Stock, in order for the Company
    to have 1,000,000 shares of blank check preferred stock available for future
    use.

                  The  Blank  Check  Preferred  Stock  will  allow  the Board of
    Directors to determine,  among other things,  with respect to each series of
    Preferred Stock which may be issued: (i) the distinctive designation of such
    series and the number of shares  constituting  such series,  (ii) whether or
    not shares have voting rights and the extent of such voting rights,  if any,
    (iii) the  election,  term of office,  filling of any  vacancies,  and other
    terms of the directorship of directors, if any, to be elected by the holders
    of any one or more series of such Preferred Stock, (iv) the dividend rights,
    if any,  including  the dividend  rates,  preferences  with respect to other
    series of classes of stock, the times of payment and whether dividends shall
    be cumulative, (v) the redemption price, terms of redemption, and the amount
    of and provisions  regarding any sinking fund for the purchase or redemption
    thereof,  (vi)  the  liquidation  preferences  and the  amounts  payable  on
    dissolution  or  liquidation,  and (vii) the terms and  conditions,  if any,
    under which shares of the series may be  converted  into any other series or
    class of stock or debt of the  Company.  Holders  of  Common  Stock  have no
    preemptive  right to purchase or otherwise  acquire any Preferred Stock that
    may be issued in the future.

                  The adoption of this  proposal  will  increase  the  Company's
    financial  flexibility.  The Board  believes  that the  complexity of modern
    business financing and acquisition transactions requires greater flexibility
    in the Company's capital structure than now exists.  Preferred Stock will be
    available  for issuance from time to time as determined by the Board for any
    proper corporate purpose.  Such purposes could include,  without limitation,
    issuance in public or private sales for cash as a means of obtaining capital
    for use in the Company's business and operations, issuance as part or all of
    the  consideration  required to be paid by the Company for  acquisitions  of
    other  businesses or properties,  and issuance under employee benefit plans.
    The  availability  of Blank Check  Preferred  Stock could also have  certain
    anti-takeover  effects.  The  Company  does not  presently  have any  plans,
    agreements,  understandings or arrangements that will or could result in the
    issuance of any Preferred Stock.

                  If this proposal is adopted,  then until the Board  determines
    the  respective  rights of the  holders of one or more  series of  Preferred
    Stock, it is not possible to state the actual effect of the authorization of
    the  Preferred  Stock upon the rights of  holders of Common  Stock.  Typical
    effects of such issuance could include, however: (i) reduction of the amount
    otherwise available for payment of



                                       26

<PAGE>
<PAGE>


    dividends on Common Stock if dividends are payable on the  Preferred  Stock,
    (ii) restrictions on dividends on Common Stock if dividends on the Preferred
    Stock are in arrears,  (iii) dilution of the voting power of Common Stock if
    the Preferred Stock has voting rights, and (iv) restriction of the rights of
    holders of Common Stock to share in the  Company's  assets upon  liquidation
    until  satisfaction of any liquidation  preference granted to the holders of
    Preferred Stock.

    STOCKHOLDER VOTE REQUIRED

                  Approval  of the  amendment  to the  Restated  Certificate  of
    Incorporation  requires the affirmative vote of the holders of a majority of
    the outstanding shares of Common Stock.

  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE AMENDMENT TO THE
     COMPANY'S RESTATED CERTIFICATE OF INCORPORATION TO CONVERT PREVIOUSLY
     DESIGNATED SHARES OF SERIES A AND SERIES B PREFERRED STOCK INTO BLANK
                             CHECK PREFERRED STOCK.



                                       27

<PAGE>
<PAGE>



                                 PROPOSAL NO. 4

              RATIFICATION OF APPOINTMENT OF DELOITTE & TOUCHE LLP
                     AS THE COMPANY'S INDEPENDENT CERTIFIED
                               PUBLIC ACCOUNTANTS

                  The Board of Directors of the Company has adopted  resolutions
    appointing  Deloitte & Touche  LLP as the  Company's  independent  certified
    public  accountants  for the ensuing year.  Deloitte & Touche LLP, which has
    served as the Company's independent certified public accountants since 1989,
    is  familiar  with  the  Company's   operations,   accounting  policies  and
    procedures and is, in the Company's  opinion,  well-qualified to act in this
    capacity.  A member of  Deloitte  & Touche LLP will be  available  to answer
    questions and will have the  opportunity to make a statement if he or she so
    desires at the Annual Meeting of Stockholders.

    STOCKHOLDER VOTE REQUIRED

                  Ratification  of the  appointment  of Deloitte & Touche LLP as
    independent  certified public  accountants  requires the affirmative vote of
    the holders of a majority of the shares of Common Stock present in person or
    represented by proxy at the Annual Meeting of Stockholders.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF
            THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS THE COMPANY'S
                    INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS.

                                  OTHER MATTERS

                  The Board of Directors does not know of any matters other than
    those  referred  to in the  notice of  meeting  that will be  presented  for
    consideration at the Meeting. However, it is possible that certain proposals
    may be raised at the Meeting by one or more  stockholders.  In such case, or
    if any other  matter  should  properly  come before the  Meeting,  it is the
    intention of the person named in the  accompanying  proxy to vote such proxy
    in accordance with his best judgment.



                                       28

<PAGE>
<PAGE>



                             SOLICITATION OF PROXIES

                  The cost of  soliciting  proxies will be borne by the Company.
Solicitations may be made by mail, personal interview,  telephone,  and telegram
by directors,  officers and employees of the Company. The Company will reimburse
banks,   brokerage  firms,  other  custodians,   nominees  and  fiduciaries  for
reasonable  expenses  incurred in sending proxy material to beneficial owners of
the Company's capital stock.

                              STOCKHOLDER PROPOSALS

                  Proposals of  stockholders of the Company that are intended to
be  presented  by such  stockholders  at the  Company's  1998 Annual  Meeting of
Stockholders  must be received  by the Company no later than  January 1, 1998 in
order that they may be considered for inclusion in the Proxy  Statement and form
of proxy relating to that Meeting.

                  ANNUAL REPORT TO THE SECURITIES AND EXCHANGE
                                   COMMISSION

                  Copies of the annual report (Form 10-K) of the Company for the
year  ended  December  31,  1996,  as filed  with the  Securities  and  Exchange
Commission  (without  exhibits),  and any amendments  thereto,  are available to
stockholders  free of  charge  by  writing  to ACTV,  Inc.,  1270  Avenue of the
Americas, New York, New York 10020.

                              FINANCIAL STATEMENTS
   
                  The audited  consolidated  financial statements of the Company
and  its  subsidiaries  for  the  fiscal  year  ended  December  31,  1996,  and
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations, are annexed hereto as Appendix I.
    

   
                                         By   Order   of  the   Board   of
                                         Directors of ACTV, Inc.

                                         William C. Samuels
                                         Chairman and Chief Executive Officer

April 21, 1997

    

                                       29

<PAGE>
<PAGE>



                                   APPENDIX 2

          GENERAL PROXY - ANNUAL MEETING OF STOCKHOLDERS OF ACTV, INC.

   
              The undersigned hereby appoints William C. Samuels, with full
power of substitution, proxy to vote all of the shares of Common Stock of the
undersigned and with all of the powers the undersigned would possess if
personally present, at the Annual Meeting of Stockholders of ACTV, Inc., to be
held at ACTV, Inc., 1270 Avenue of the Americas, New York, New York 10020 on May
16, 1997 at 9:30 a.m. and at all adjournments thereof, upon the matters
specified below, all as more fully described in the Proxy Statement dated
April 21, 1997 and with the discretionary powers upon all other matters which
come before the meeting or any adjournment therof.
    

THIS PROXY IS SOLICITED ON BEHALF OF ACTV, INC.'S BOARD OF DIRECTORS.

1.  To elect three Class I directors to hold office for a term of three years.
                     Bruce Crowley; Richard Hyman; and Jess Ravich.

               [ ]   FOR ALL NOMINEES       [ ]  WITHHELD FOR ALL NOMINEES

    INSTRUCTION: To withhold authority to vote for any individual, strike that
    nominee's name from the list above.

    ----------------------------------------------------------------------------

2.  To approve an amendment to the Company's Restated Certificate of
    Incorporation which would increase the authorized shares of the Company's
    Common Stock to 65,000,000

               [ ]   FOR                    [ ]  AGAINST     [ ]  ABSTAIN

3.  To approve amendment to the Company's Restated Certificate of Incorporation
    which would convert Series A and Series B Convertible Preferred Stock into
    1,000,000 shares of Blank Check Preferred Stock.

               [ ]   FOR                    [ ]  AGAINST     [ ]  ABSTAIN

4.  To ratify the appointment of Deloitte & Touche, LLP as the Company
    independent certified public accountants.

               [ ]   FOR                    [ ]  AGAINST     [ ]  ABSTAIN

5.  In their discretion, upon such other matter or matters that may properly
    come before the meeting, or any adjournment thereof.

- - --------------------------------------------------------------------------------
                 (Continued and to be signed on the other side)




<PAGE>
<PAGE>


(Continued from other side)


Every properly signed proxy will be voted in accordance with the specifications
made thereon. IF NOT OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR
PROPOSALS 1, 2, 3, 4 and 5.

The undersigned hereby acknowledges receipt of a copy of the accompanying
Notice of Meeting and Proxy Statement and hereby revokes any proxy or proxies
heretofore given.

Please mark, date, sign and mail your proxy promptly in the envelope provided.

                                      Date: ___________________________, 1997

                                      _______________________________________
                                           (Print name of Stockholder)

                                      _______________________________________
                                            (Print name of Stockholder)

                                      _______________________________________
                                                       Signature

                                      _______________________________________
                                                       Signature

                                      Number of Shares ______________________
                                           Note:  Please sign exactly as name
                                                  appears in the Company's
                                                  records. Joint owners should
                                                  each sign. When signing as
                                                  attorney, executor or trustee,
                                                  please give title as such.


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