IDS MARKET ADVANTAGE SERIES INC
N-30D, 1998-09-11
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1998 SEMIANNUAL REPORT


IDS
Blue Chip
Advantage
Fund

(icon of) ribbon

The goal of IDS Blue Chip Advantage Fund, a part of IDS Market Advantage Series,
Inc., is to achieve a long-term  total return  exceeding  that of the U.S. stock
market.  The Fund  invests in common  stocks that are  includedin a broad market
index.


     American Express Financial Advisors

     Distributed by American Express Financial Advisors Inc.


<PAGE>


Making the most
of the market

     If you were  compiling a who's who of  corporate  America,  a good place to
     start  would  be the  Standard  &  Poor's  Index.  Composed  of 500  stocks
     representing a wide range of prominent  companies,  "the S&P" is recognized
     as a good measure of overall stock market  performance.  Of course, some of
     those stocks will fare better than  others.  Blue Chip  Advantage  tries to
     identify and build its  portfolioaround  these  stocks.  Objective:  a fund
     that's like the S&P...only better.



     Contents

     From the chairman                            3
     From the portfolio manager                   3
     The Fund's ten largest holdings              5
     Financial statements                         6
     Notes to financial statements                9
     Investments in securities                   24
     Board members and officers                  27
     IDS mutual funds                            28


<PAGE>


 To our shareholders


      From the chairman

     If you're an  experienced  investor,  you know that the past few years have
     been  unusually  strong ones in many  financial  markets.  Perhaps  just as
     important,  history  shows that bull  markets  don't last  forever.  Though
     they're  often   unpredictable,   declines  --  whether  they're  brief  or
     long-lasting,  moderate or substantial -- are always a possibility.  We saw
     evidence of that last October,  when  financial  turmoil in Southeast  Asia
     sparked a sharp decline in worldwide stock markets, including the U.S.

     The  potential  for such  volatility  reinforces  the need for investors to
     review  periodically  their  long-term  goals  and  examine  whether  their
     investment  program  remains on track to  achieving  them.  Your  quarterly
     investment statements are one part of that monitoring process. The other is
     a meeting with your American Express financial  advisor.  That becomes even
     more important if there's a major change in your financial  situation or in
     the financial markets.




      William R. Pearce
     (picture of) William R. Pearce
      William R. Pearce
      Chairman of the board


<PAGE>



      From the portfolio manager

     IDS Blue Chip  Advantage  Fund enjoyed a strong six months,  as it was well
     positioned  in  several  market-leading  stocks.  For the first half of the
     fiscal  year --  February  through  July 1998 -- the Fund's  Class A shares
     produced a total return of 12.6%.

     After a sluggish  winter,  the stock market hit its stride at the beginning
     of the  period.  Supported  by reports  of  still-tame  inflation,  ongoing
     economic growth and good corporate profits,  stocks went on a two-month run
     that resulted in the Fund gaining more than 11%.

     The following four months, however, were something of a struggle.  Although
     the domestic investment  environment remained favorable,  concerns stemming
     from a financial crisis in Asia cast doubt on American  companies'  ability
     to sustain  solid profit  growth.  The result was a highly  volatile  stock
     market that could gain only a little ground through the end of the period.

      Big names, big returns

     The key to making  money  during the six months was to  concentrate  on the
     relatively small group of large-capitalization,  blue-chip stocks that have
     led the  market  for some time.  To the  Fund's  benefit,  several of those
     stocks were in the  portfolio  for much of the period.  The most  prominent
     names included General Electric,  Coca-Cola,  Bristol Myers Squibb,  Intel,
     Microsoft, Merck, Ford and Wal-Mart.

     As  for  the  portfolio  mix,  the  greatest  area  of  investment  was  in
     "non-cyclical"  stocks,  including consumer products,  food,  beverages and
     health  care,  specifically  pharmaceuticals.  They  proved  to be the most
     consistent  contributors.  The  next-highest  exposure  was  to  technology
     stocks,  which were terrifically  volatile in light of the Asian crisis. On
     the whole,  though,  they provided  positive  results.  Financial  services
     comprised another substantial weighting in the portfolio,  and, thanks to a
     decline in long-term interest rates,  generated good overall results. Among
     the  "cyclical"   holdings,   stocks  of  large   retailers  also  enhanced
     performance.

     As of this writing  (mid-August),  the favorable  economic  environment  --
     highlighted by low inflation, low long-term interest rates and solid growth
     -- remains  intact.  On the other  hand,  concerns  about the effect of the
     Asian  situation on strength of future  corporate  earnings  have yet to be
     resolved.  Therefore,  I expect the volatility that has  characterized  the
     stock market in recent years will stay with us. Given that outlook,  I plan
     to continue the Fund's emphasis on top-quality  large companies that appear
     most likely to deliver consistent earnings growth.





      Guru Baliga
     (picture of) Guru Baliga
      Guru Baliga
      Portfolio manager



<PAGE>


     To our shareholders


Class A
 6-month performance


(All figures per share)

Net asset value (NAV)


July 31, 1998       $   10.65

Jan. 31, 1998       $    9.49

Increase            $    1.16



Distributions
Feb. 1, 1998 - July 31, 1998



From income         $    0.04

From capital gains  $      --

Total distributions$     0.04


Total return*          +12.6%**


Class B
 6-month performance


(All figures per share)

Net asset value (NAV)


July 31, 1998       $   10.58

Jan. 31, 1998       $    9.43

Increase            $    1.15



Distributions
Feb. 1, 1998 - July 31, 1998



From income         $      --

From capital gains  $      --

Total distributions$       --


Total return*           +12.2%**


Class Y
 6-month performance


(All figures per share)

Net asset value (NAV)


July 31, 1998       $   10.66

Jan. 31, 1998       $    9.50

Increase            $    1.16



Distributions
Feb. 1, 1998 - July 31, 1998



From income         $    0.04

From capital gains  $      --

Total distributions$     0.04


Total return*          +12.7%**



     *The  prospectus  discusses  the effect of sales  charges,  if any,  on the
     various classes.

     **The  total  return  is a  hypothetical  investment  in the Fund  with all
     distributions reinvested.


<PAGE>


 The Fund's ten largest holdings


                                              Percent                Value
                               (of Fund's net assets)      (as of July 31, 1998)

       General Electric                         4.25%         $113,150,006

       Coca-Cola                                2.86            76,273,894

       Bristol-Myers Squibb                     2.36            62,973,255

       Wal-Mart Stores                          2.36            62,910,374

       Intl Business Machines                   2.16            57,465,266

       Travelers Group                          2.01            53,646,833

       Royal Dutch Petroleum                    1.99            52,917,600

       Intel                                    1.92            51,101,575

       NationsBank                              1.84            49,022,324

       Ford Motor                               1.80            47,827,500


     For  further  detail  about  these  holdings,  please  refer to the section
     entitled "Investments in securities" herein.


     (icon of) pie chart

     The ten holdings listed here make up 23.55% of the Fund's net assets


<PAGE>

<TABLE>
<CAPTION>

     Financial statements


      Statement of assets and liabilities
      IDS Blue Chip Advantage Fund
      July 31, 1998



                                  Assets

                                                                                                   (Unaudited)
 Investments in securities, at value (Note 1)
<S>                                                                                             <C>           
      (identified cost $2,326,311,228)                                                          $2,662,004,437
 Cash in bank on demand deposit                                                                      2,217,771
 Dividends and accrued interest receivable                                                           2,535,620
 Receivable for investment securities sold                                                          59,417,707
                                                                                                    ----------
 Total assets                                                                                   $2,726,175,535
                                                                                                --------------

                                  Liabilities
 Payable for investment securities purchased                                                        62,622,422
 Accrued investment management services fee                                                             26,575
 Accrued distribution fee                                                                               17,619
 Accrued service fee                                                                                    12,184
 Accrued transfer agency fee                                                                             1,899
 Accrued administrative services fee                                                                     1,805
 Other accrued expenses                                                                                207,649
                                                                                                       -------
 Total liabilities                                                                                  62,890,153
                                                                                                    ----------
 Net assets applicable to outstanding capital stock                                             $2,663,285,382
                                                                                                --------------

                                  Represented by

 Capital stock-- of $.01 par value (Note 1)                                                     $    2,505,452
 Additional paid-in capital                                                                      2,196,827,079
 Undistributed net investment income                                                                   559,472
 Accumulated net realized gain (loss)                                                              127,821,126
 Unrealized appreciation (depreciation) on investments (Note 4)                                    335,572,253
                                                                                                  -----------
 Total-- representing net assets applicable to outstanding capital stock                        $2,663,285,382
                                                                                                ==============
 Net assets applicable to outstanding shares:             Class A                               $1,521,275,221
                                                          Class B                               $  856,641,058
                                                          Class Y                               $  285,369,103
 Net asset value per share of outstanding capital stock:  Class A shares     142,798,633        $        10.65
                                                          Class B shares      80,975,637        $        10.58
                                                          Class Y shares      26,770,968        $        10.66

     See accompanying notes to financial statements.



</TABLE>

<PAGE>

<TABLE>
<CAPTION>



      Statement of operations
      IDS Blue Chip Advantage Fund
      Six months ended July 31, 1998



                                  Investment income

                                                                                                   (Unaudited)
 Income:
<S>                                                                                                <C>        
 Dividends                                                                                         $17,837,719
 Interest                                                                                              826,380
      Less foreign taxes withheld                                                                     (165,961)
                                                                                                      -------- 
 Total income                                                                                       18,498,138
                                                                                                    ----------
 Expenses (Note 2):
 Investment management services fee                                                                  4,491,642
 Distribution fee -- Class B                                                                         2,915,041
 Transfer agency fee                                                                                 1,557,756
 Incremental transfer agency fee-- Class B                                                              35,768
 Service fee
      Class A                                                                                        1,220,701
      Class B                                                                                          676,866
      Class Y                                                                                          136,440
 Administrative services fees and expenses                                                             322,941
 Compensation of board members                                                                           7,642
 Custodian fees                                                                                         83,453
 Postage                                                                                                87,092
 Registration fees                                                                                     297,328
 Reports to shareholders                                                                                 8,671
 Audit fees                                                                                             10,750
 Other                                                                                                   4,471
                                                                                                         -----
 Total expenses                                                                                     11,856,562
      Earnings credits on cash balances (Note 2)                                                       (40,600)
                                                                                                       ------- 
 Total net expenses                                                                                 11,815,962
                                                                                                    ----------
 Investment income (loss) -- net                                                                     6,682,176
                                                                                                     ---------

                                  Realized and unrealized gain (loss) -- net

 Net realized gain (loss) on:
      Security transactions (Note 3)                                                                88,998,000
      Financial futures contracts                                                                    3,643,885
                                                                                                     ---------
 Net realized gain (loss) on investments                                                            92,641,885
 Net change in unrealized appreciation (depreciation) on investments                               166,239,740
                                                                                                   -----------
 Net gain (loss) on investments                                                                    258,881,625
                                                                                                   -----------
 Net increase (decrease) in net assets resulting from operations                                  $265,563,801
                                                                                                  ============


     See accompanying notes to financial statements.



</TABLE>

<PAGE>

<TABLE>
<CAPTION>

     Financial statements


      Statements of changes in net assets
      IDS Blue Chip Advantage Fund



                                  Operations and distributions

                                                                           July 31, 1998         Jan. 31, 1998
                                                                        Six months ended            Year ended
                                                                             (Unaudited)
<S>                                                                       <C>                   <C>           
 Investment income (loss)-- net                                           $    6,682,176        $   12,575,697
 Net realized gain (loss) on investments                                      92,641,885           194,519,596
 Net change in unrealized appreciation (depreciation) on investments         166,239,740            60,226,086
                                                                             -----------            ----------
 Net increase (decrease) in net assets resulting from operations             265,563,801           267,321,379
                                                                             -----------           -----------
 Distributions to shareholders from:
      Net investment income
           Class A                                                            (5,263,574)           (9,530,732)
           Class B                                                              (222,179)           (1,407,230)
           Class Y                                                            (1,106,189)           (1,412,952)
      Net realized gain
           Class A                                                                    --          (126,459,942)
           Class B                                                                    --           (67,409,896)
           Class Y                                                                    --           (20,060,243)
                                                                                                   ----------- 
 Total distributions                                                          (6,591,942)         (226,280,995)
                                                                              ----------          ------------ 

                                  Capital share transactions (Note 5)

 Proceeds from sales
      Class A shares (Note 2)                                                329,276,394           798,030,015
      Class B shares                                                         175,855,135           313,187,632
      Class Y shares                                                          62,506,801           187,457,450
 Reinvestment of distributions at net asset value
      Class A shares                                                           4,921,717           128,577,777
      Class B shares                                                             222,027            68,351,842
      Class Y shares                                                           1,106,189            21,473,195
 Payments for redemptions
      Class A shares                                                        (163,927,482)         (442,501,316)
      Class B shares (Note 2)                                                (44,432,936)          (47,783,649)
      Class Y shares                                                         (46,182,954)          (48,925,596)
                                                                             -----------           ----------- 
 Increase (decrease) in net assets from capital share transactions           319,344,891           977,867,350
                                                                             -----------           -----------
 Total increase (decrease) in net assets                                     578,316,750         1,018,907,734
 Net assets at beginning of period                                         2,084,968,632         1,066,060,898
                                                                           -------------         -------------
 Net assets at end of period                                              $2,663,285,382        $2,084,968,632
                                                                          ==============        ==============
 Undistributed net investment income                                      $      559,472        $      469,238
                                                                          --------------        --------------


     See accompanying notes to financial statements.


</TABLE>

<PAGE>



     Notes to financial statements


      IDS Blue Chip Advantage Fund
      (Unaudited as to July 31, 1998)


  1

Summary of
significant
accounting policies


     The Fund is a series of IDS Market Advantage Series, Inc. and is registered
     under the  Investment  Company Act of 1940 (as  amended) as a  diversified,
     open-end management  investment company. IDS Market Advantage Series has 10
     billion  authorized shares of capital stock that can be allocated among the
     separate  series as  designated  by the board.  The Fund  invests in common
     stocks that are included in a broad market index.  The Fund offers Class A,
     Class B and Class Y shares.  Class A shares are sold with a front-end sales
     charge. Class B shares may be subject to a contingent deferred sales charge
     and such shares  automatically  convert to Class A shares  during the ninth
     calendar  year of  ownership.  Class Y shares have no sales  charge and are
     offered only to qualifying institutional investors.

     All classes of shares have  identical  voting,  dividend,  liquidation  and
     other rights,  and the same terms and conditions,  except that the level of
     distribution  fee,  transfer  agency fee and  service  fee (class  specific
     expenses)  differs  among  classes.  Income,  expenses  (other  than  class
     specific   expenses)  and  realized  and  unrealized  gains  or  losses  on
     investments  are  allocated to each class of shares based upon its relative
     net assets.

      Significant accounting policies followed by the Fund are summarized below:

      Use of estimates

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that affect the reported amounts of assets and liabilities and
     disclosure  of  contingent  assets  and  liabilities  at  the  date  of the
     financial  statements and the reported  amounts of increase and decrease in
     net assets from operations  during the period.  Actual results could differ
     from those estimates.

      Valuation of securities

     All  securities  are valued at the close of each business  day.  Securities
     traded on national  securities  exchanges  or  included in national  market
     systems are valued at the last quoted  sales  price.  Debt  securities  are
     generally traded in the  over-the-counter  market and are valued at a price
     deemed best to reflect  fair value as quoted by dealers who make markets in
     these securities or by an independent pricing service. Securities for which
     market  quotations  are not  readily  available  are  valued at fair  value
     according  to  methods  selected  in good  faith by the  board.  Short-term
     securities maturing in more than 60 days from the valuation date are valued
     at the market price or approximate  market value based on current  interest
     rates; those maturing in 60 days or less are valued at amortized cost.

      Futures transactions

     In order to gain exposure to or protect  itself from changes in the market,
     the Fund may buy  financial  futures  contracts.  Risks  of  entering  into
     futures  contracts  include the  possibility  that there may be an illiquid
     market  and that a change in the value of the  contract  may not  correlate
     with changes in the value of the underlying securities.

     Upon  entering  into a futures  contract,  the Fund is  required to deposit
     either cash or securities in an amount (initial  margin) equal to a certain
     percentage of the contract value.  Subsequent  payments  (variation margin)
     are made or received by the Fund each day. The  variation  margin  payments
     are equal to the daily  changes in the  contract  value and are recorded as
     unrealized  gains and losses.  The Fund  recognizes a realized gain or loss
     when the contract is closed or expires.

      Federal taxes

     Since the Fund's  policy is to comply  with all  sections  of the  Internal
     Revenue Code applicable to regulated investment companies and to distribute
     all of its  taxable  income to  shareholders,  no  provision  for income or
     excise taxes is required.

     Net investment income (loss) and net realized gains (losses) may differ for
     financial  statement and tax purposes  primarily because of the deferral of
     losses on certain  futures  contracts,  the  recognition of certain foreign
     currency  gains  (losses) as ordinary  income  (loss) for tax  purposes and
     losses  deferred  due  to  "wash  sale"  transactions.   The  character  of
     distributions  made  during  the year  from net  investment  income  or net
     realized gains may differ from their ultimate  characterization for federal
     income tax purposes. Also, due to the timing of dividend distributions, the
     fiscal year in which amounts are  distributed may differ from the year that
     the income or realized gains (losses) were recorded by the Fund.

      Dividends to shareholders

     Dividends  from net  investment  income,  declared  and paid each  calendar
     quarter, are reinvested in additional shares of the Fund at net asset value
     or payable in cash.  Capital gains,  when available,  are distributed along
     with the last income dividend of the calendar year.

      Other

     Security  transactions  are  accounted  for  on  the  date  securities  are
     purchased or sold.  Dividend income is recognized on the  ex-dividend  date
     and interest  income,  including  level-yield  amortization  of premium and
     discount, is accrued daily.



  2

Expenses and
sales charges



     Effective  March 20, 1995, the Fund entered into  agreements  with American
     Express  Financial  Corporation  (AEFC)  for  managing  its  portfolio  and
     providing  administrative services. Under an Investment Management Services
     Agreement,  AEFC determines  which  securities  will be purchased,  held or
     sold.  The  management  fee is a percentage of the Fund's average daily net
     assets in reducing percentages from 0.44% to 0.34% annually.

     Under an Administrative  Services  Agreement,  the Fund pays AEFC a fee for
     administration  and  accounting  services  at a  percentage  of the  Fund's
     average  daily  net  assets in  reducing  percentages  from  0.04% to 0.02%
     annually.  Additional  administrative service expenses paid by the Fund are
     office  expenses,  consultants'  fees  and  compensation  of  officers  and
     employees.  Under  this  agreement,  the Fund  also pays  taxes,  audit and
     certain legal fees,  registration  fees for shares,  compensation  of board
     members,  corporate  filing  fees,  organizational  expenses  and any other
     expenses properly payable by the Fund and approved by the board.

     Under a separate Transfer Agency Agreement, American Express Client Service
     Corporation (AECSC) maintains  shareholder  accounts and records.  The Fund
     pays  AECSC an annual  fee per  shareholder  account  for this  service  as
     follows:

    o Class A $15

    o Class B $16

    o Class Y $15


     Also  effective  March 20,  1995,  the Fund entered  into  agreements  with
     American Express  Financial  Advisors Inc. for distribution and shareholder
     servicing-related services. Under a Plan and Agreement of Distribution, the
     Fund  pays a  distribution  fee at an  annual  rate of 0.75% of the  Fund's
     average   daily   net   assets   attributable   to  Class  B   shares   for
     distribution-related services.

     Under a  Shareholder  Service  Agreement,  the Fund pays a fee for  service
     provided to shareholders by financial  advisors and other servicing agents.
     The fee is calculated  at a rate of 0.175% of the Fund's  average daily net
     assets  attributable  to Class A and Class B shares and 0.10% of the Fund's
     average daily net assets attributable to Class Y shares.

     Sales  charges  received by American  Express  Financial  Advisors Inc. for
     distributing Fund shares were $4,987,368 for Class A and $290,846 for Class
     B for the six months ended July 31, 1998.

     The Fund also pays  custodian fees to American  Express Trust  Company,  an
     affiliate of AEFC.

     During  the six months  ended  July 31,  1998,  the  Fund's  custodian  and
     transfer  agency  fees were  reduced  by  $40,600  as a result of  earnings
     credits from overnight cash balances.


  3

Securities
transactions


     Cost of  purchases  and  proceeds  from  sales of  securities  (other  than
     short-term  obligations)  aggregated   $1,672,010,295  and  $1,326,820,012,
     respectively,  for the six months ended July 31, 1998.  Realized  gains and
     losses are determined on an identified cost basis.

     Brokerage commissions paid to brokers affiliated with AEFC were $94,398 for
     the six months ended July 31, 1998.

     Income from securities  lending amounted to $3,409 for the six months ended
     July 31,  1998.  The risks to the Fund of  securities  lending are that the
     borrower may not provide additional  collateral when required or return the
     securities when due.


  4

Financial futures
contracts


     Investments in securities at July 31, 1998,  included  securities valued at
     $24,592,437  that  were  pledged  as  collateral  to cover  initial  margin
     deposits  on 16 open  purchase  contracts.  The  market  value  of the open
     purchase  contracts at July 31, 1998, was $4,492,000  with a net unrealized
     loss of $120,956.



  5

Capital share
transactions


     Transactions  in shares of capital  stock for the periods  indicated are as
     follows:



                                       Six months ended July 31, 1998

                                  Class A         Class B           Class Y


      Sold                     31,280,247       16,846,316        5,933,901

      Issued for reinvested       462,353           21,203          103,840
        distributions

      Redeemed                (15,525,013)      (4,224,212)      (4,378,012)


      Net increase (decrease)  16,217,587       12,643,307        1,659,729



                                          Year ended Jan. 31, 1998
      
                                  Class A         Class B           Class Y


      Sold                     81,047,186       31,894,665       19,205,312

      Issued for reinvested    13,851,152        7,422,304        2,312,625
        distributions

      Redeemed                (44,911,144)      (4,846,317)      (4,957,569)


      Net increase (decrease)  49,987,194       34,470,652       16,560,368



<PAGE>

<TABLE>
<CAPTION>


     Notes to financial statements



     IDS Blue Chip Advantage Fund

6
Financial 
highlights


     The  tables  below  show  certain  important   financial   information  for
     evaluating the Fund's results.

     Fiscal period ended Jan. 31,

                                       Per share income and capital changesa
                                                                             Class A
                                     1998c      1998      1997      1996      1995     1994     1993     1992     1991b
<S>                                  <C>       <C>       <C>       <C>       <C>      <C>      <C>      <C>       <C>  
Net asset value,                     $9.49     $8.97     $7.62     $5.97     $6.58    $6.20    $5.96    $5.25     $5.00
beginning of period
                                           Income from investment operations:
Net investment                         .04      0.10       .09       .11       .11      .10      .10      .12       .10
income (loss)

Net gains (losses) (both              1.16      1.67      1.69      2.18      (.13)     .79      .50      .96       .25
realized and unrealized)
Total from investment                 1.20      1.77      1.78      2.29      (.02)     .89      .60     1.08       .35
operations
                                                Less distributions:
Dividends from net                    (.04)     (.10)     (.09)     (.11)     (.11)    (.10)    (.09)    (.12)     (.10)
investment income

Distributions from                      --     (1.15)     (.34)     (.53)     (.48)    (.41)    (.27)    (.25)       --
realized gains

Total distributions                   (.04)    (1.25)     (.43)     (.64)     (.59)    (.51)    (.36)    (.37)     (.10)

Net asset value,                    $10.65     $9.49     $8.97     $7.62     $5.97    $6.58    $6.20    $5.96     $5.25
end of period
                                                Ratios/supplemental data
                                                   Class A
                                     1998c      1998      1997      1996      1995     1994     1993     1992     1991b
Net assets, end of period           $1,521    $1,202      $687      $247      $151     $148     $124      $85       $36
(in millions)

Ratio of expenses to                 .73%f      .78%      .89%      .96%      .89%    1.03%    1.10%   1.11%d     .85%f
average daily net assetse

Ratio of net income (loss)           .78%f     1.03%     1.18%     1.68%     1.77%    1.59%    1.63%   2.01%d   2.93%d,f
to average daily net assets

Portfolio turnover rate                55%      145%      128%      126%      122%     156%     202%     154%     103%
(excluding short-term
securities)

Total returng                        12.6%     20.2%     23.8%     39.0%     (0.2%)   14.7%    10.2%    21.2%     7.0%

Average brokerage
commission rateh                    $.0544    $.0512    $.0388       --        --        --      --        --       --


     a  For a share outstanding throughout the period. Rounded to the nearest
        cent.  
     b  Inception  date.  Period from March 5, 1990 to Jan. 31, 1991.       
     c  Six months  ended July 31,  1998  (Unaudited).   
     d  During  portions of the fiscal periods ended Jan. 31, 1992 and 1991, 
        AEFC voluntarily  reimbursed the Fund for certain  expenses.  Had AEFC 
        not done so, the annual ratios of expenses and net investment income 
        would have been 1.17% and 1.95% in 1992 and 1.35% and 2.39% in 1991.  
     e  Effective fiscal year 1996,  expense ratio is based on total  expenses 
        of the Fund before  reduction  of earnings  credits on cash balances.  
     f  Adjusted to an annual  basis.  
     g  Total  return does not reflect payment of a sales  charge.  
     h  Effective  fiscal  year  1997,  the Fund is required  to disclose an 
        average  brokerage  commission  rate per share for security trades on 
        which commissions are charged. The comparability of this information  
        may be  affected by the fact that  commission  rates per share vary 
        significantly among foreign countries.


</TABLE>


<PAGE>

<TABLE>
<CAPTION>


Fiscal period ended Jan. 31,

                                       Per share income and capital changes(a)

                                                     Class B                                  Class Y

                                      1998(c)    1998     1997     1996(b)     1998(c)     1998      1997     1996(b)
<S>                                    <C>      <C>      <C>        <C>         <C>       <C>       <C>       <C>  
Net asset value,                       $9.43    $8.92    $7.59      $6.30       $9.50     $8.97     $7.62     $6.30
beginning of period

Net investment                            --      .03      .04        .07         .04       .11       .10       .11
income (loss)

Net gains (losses)                      1.15     1.66     1.67       1.83        1.16      1.68      1.69      1.86
(both realized and unrealized)

Total from investment                   1.15     1.69     1.71       1.90        1.20      1.79      1.79      1.97
operations

Distributions from net                    --     (.03)    (.04)      (.08)       (.04)     (.11)     (.10)     (.12)
investment income

Distributions from                        --    (1.15)    (.34)      (.53)         --     (1.15)     (.34)     (.53)
realized gains

Total distributions                       --    (1.18)    (.38)      (.61)       (.04)    (1.26)     (.44)     (.65)

Net asset value,                      $10.58    $9.43    $8.92      $7.59      $10.66     $9.50     $8.97     $7.62
end of period

                                       Ratios/supplemental data

                                                     Class B                                     Class Y

                                      1998(c)    1998     1997     1996(b)      1998(c)      1998       1997    1996(b)
Net assets, end of                      $857     $645     $302        $42         $285       $239        $77       $28
period (in millions)

Ratio of expenses to                  1.49%e    1.54%    1.65%     1.74%e        .66%e       .69%       .72%     .80%e
average daily net assets(d)

Ratio of net income (loss)             .01%e     .26%     .39%      .81%e        .85%e      1.10%      1.33%    1.75%e
to average daily net assets

Portfolio turnover rate                  55%     145%     128%       126%          55%       145%       128%      126%
(excluding short-term
securities)

Total return(f)                        12.2%    19.3%    22.9%      30.3%        12.7%      20.4%      24.0%     31.3%

Average brokerage commission rate(g)  $.0544   $.0512   $.0388         --       $.0544     $.0512     $.0388        --



     a  For a share outstanding throughout the period.  Rounded to the nearest
     cent.  
     b Inception  date was March 20, 1995. 
     c Six months ended July 31, 1998 (Unaudited).  
     d Effective fiscal year 1996,  expense ratio is based on total expense of 
       the Fund before  reduction of earnings credits on cash balances.
     e Adjusted to an annual basis.  
     f Total return does not reflect  payment of a sales charge. 
     g Effective fiscal year 1997, the Fund is required to disclose an average 
       brokerage commission rate per share for security trades on which 
       commissions are charged. The comparability of this  information  may be
       affected by the fact that commission rates per share vary significantly
      among foreign countries.


</TABLE>

<PAGE>


     Investments in securities


      IDS Blue Chip Advantage Fund
      July 31, 1998 (Unaudited)



                                                      (Percentages represent
                                                        value of investments
                                                      compared to net assets)


 Common stocks (99.4%)

Issuer                       Shares       Value(a)

 Aerospace & defense (1.5%)
 AlliedSignal               468,100     $20,362,350
 Goodrich (BF)              163,600       6,636,025
 Lockheed Martin             67,000       6,679,063
 Raytheon Cl B              118,800       6,571,125
 Total                                   40,248,563


 Airlines (0.5%)
 AMR                        199,000(b)   14,216,063


 Automotive & related (3.9%)
 Dana                       303,900      15,119,025
 Ford Motor                 840,000      47,827,500
 General Motors             458,800      33,176,975
 TRW                        122,900       6,659,644
 Total                                  102,783,144


 Banks and savings & loans (9.6%)
 Banc One                   702,700      36,320,806
 BankAmerica                525,800      47,190,550
 First Chicago NBD          400,800      33,592,050
 NationsBank                614,700      49,022,324
 Norwest                    934,400      33,580,000
 Wachovia                   468,550      40,119,594
 Washington Mutual          481,050      19,211,934
 Total                                  259,037,258

 Beverages & tobacco (2.9%)
 Coca-Cola                  945,300      76,273,894


 Chemicals (2.9%)
 Du Pont (EI) de Nemours    658,200      40,808,400
 Monsanto                   363,200      20,566,200
 Waste Management           268,105(b)   14,779,288
 Total                                   76,153,888

 Communications equipment & services (2.8%)
 Ascend Communications      127,900(b)    5,687,553
 Lucent Technologies        329,600      30,467,400
 Motorola                   415,400      21,704,650
 Tellabs                    207,200(b)   15,598,275
 Total                                   73,457,878


 Computers & office equipment (8.9%)
 3Com                       281,000(b)    6,954,750
 Automatic Data Processing  383,400      25,951,388
 Bay Networks               310,900(b)   10,706,619
 Cisco Systems              372,100(b)   35,628,574
 Compaq Computer            675,600      22,210,350
 Computer Sciences          266,800      17,075,200
 EMC                        282,100      13,822,900
 Hewlett-Packard            488,400      27,106,200
 Intl Business Machines     433,700      57,465,266
 Parametric Technology      412,700(b)    5,623,038
 Sun Microsystems           280,900(b)   13,272,525
 Total                                  235,816,810
 Electronics (1.9%)
 Intel                      605,200     $51,101,575


 Energy (1.6%)
 Exxon                      508,800      35,679,600
 Mobil                      115,000       8,021,250
 Total                                   43,700,850


 Energy equipment & services (0.5%)
 Dresser Inds               188,200       6,645,813
 Halliburton                200,000       7,262,500
 Total                                   13,908,313


 Financial services (4.5%)
 Associates First Capital Cl A343,300    26,670,119
 Fannie Mae                 123,000       7,626,000
 Household Intl             550,800      27,402,300
 Schwab (Charles)           149,600       5,610,000
 Travelers Group            800,699      53,646,833
 Total                                  120,955,252

 Food (2.7%)
 Bestfoods                  561,500      31,233,437
 General Mills              316,500      19,603,219
 Sara Lee                   442,200      22,165,275
 Total                                   73,001,931

 Foreign (4.3%)(c)
 Northern Telecom           274,900      16,150,375
 Royal Dutch Petroleum    1,037,600      52,917,600
 Schlumberger               286,100      17,326,931
 Tyco Intl                  443,400      27,463,088
 Total                                  113,857,994


 Health care (12.8%)
 ALZA                       153,100(b)    5,951,763
 American Home Products     228,000      11,742,000
 Amgen                      224,200(b)   16,464,688
 Baxter Intl                526,600      31,464,350
 Boston Scientific          179,600(b)   13,761,850
 Bristol-Myers Squibb       552,700      62,973,255
 Guidant                    153,100      11,377,244
 Johnson & Johnson          427,200(e)   33,001,200
 Medtronic                  215,700      13,359,919
 Merck & Co                 265,100      32,690,144
 Pfizer                     313,900      34,528,999
 Pharmacia & Upjohn         178,100       8,437,488
 Schering-Plough            386,300      37,374,524
 Warner-Lambert             396,600      29,968,088
 Total                                  343,095,512


 Health care services (1.2%)
 Service Corp Intl          297,600      11,271,600
 Tenet Healthcare           390,400(b)   11,687,600
 United Healthcare          148,800       8,407,200
 Total                                   31,366,400
 Household products (2.6%)
 Colgate-Palmolive          298,900     $27,629,569
 Gillette                   777,800      40,737,275
 Total                                   68,366,844


 Insurance (3.8%)
 Allstate                    71,800       3,047,013
 American General           471,200      32,188,849
 American Intl Group        179,000      26,995,437
 SunAmerica                 298,500      18,339,094
 UNUM                       380,600      20,052,863
 Total                                  100,623,256

 Leisure time & entertainment (1.3%)
 Disney (Walt)              540,900      18,627,244
 Mattel                     385,300      14,809,969
 Total                                   33,437,213


 Media (2.6%)
 CBS                        841,100(e)   28,544,831
 Clear Channel
    Communications          369,000(b)   20,733,188
 Time Warner                220,300      19,840,769
 Total                                   69,118,788


 Metals (0.7%)
 Aluminum Co of America     123,600       8,567,025
 Reynolds Metals            172,900       9,077,250
 Total                                   17,644,275


 Multi-industry conglomerates (5.3%)
 Emerson Electric           456,000      27,103,500
 General Electric         1,266,900(e)  113,150,006
 Total                                  140,253,506


 Paper & packaging (0.3%)
 Owens-Illinois             185,000(b)    8,163,125


 Retail (7.8%)
 Albertson's                310,000      14,899,375
 Consolidated Stores        137,700(b)    4,630,163
 CVS283,800              11,635,800


 Dayton Hudson              449,600(e)   21,496,500
 Home Depot                 700,000      29,312,500
 K mart                     104,300(b)    1,701,394
 Kroger                     404,000(b)   19,114,250
 Meyer (Fred)               440,100(b)   19,391,906
 Rite Aid                   331,000      13,074,500
 Wal-Mart Stores            996,600      62,910,374
 Walgreen                   197,300       8,520,894
 Total                                  206,687,656

 Textiles & apparel (0.4%)
 Nike Cl B                  246,100      10,951,450


 Transportation (0.6%)
 Burlington Northern
    Santa Fe                160,000      16,470,000

 Utilities -- electric (1.3%)
 Baltimore Gas & Electric   313,700       9,489,425
 Carolina Power & Light     209,400       8,519,963
 Duke Energy                152,100       8,688,712
 PECO Energy                300,000       8,981,250
 Total                                   35,679,350


 Utilities -- gas (1.3%)
 Enron                      676,300      35,801,631


 Utilities -- telephone (8.9%)
 AirTouch Communications    572,400(b)   33,664,275
 Ameritech                  787,400      38,730,237
 BellSouth                  193,041(e)   13,187,113
 Frontier                   201,600       6,766,200
 GTE                        244,900      13,316,438
 MCI Communications         483,600      31,313,100
 SBC Communications         507,200      20,731,800
 US West Communications
    Group                   847,700      45,245,987
 WorldCom                   633,600(b)   33,501,600
 Total                                  236,456,750


 Total common stocks
 (Cost: $2,312,935,960)              $2,648,629,169





 Short-term securities (0.5%)
Issuer      Annualized          Amount     Value(a)
              yield on      payable at
               date of        maturity
              purchase

 U.S. government agency (--%)
 Federal Home Loan Mtge Disc Nt
    09-04-98     5.49%      $900,000       $895,359

 Commercial paper (0.5%)
 BBV Finance (Delaware)
    08-13-98     5.53      4,300,000      4,292,102
 BellSouth Capital Funding
    08-05-98     5.53      1,100,000(d)   1,099,327
 Delaware Funding
    08-31-98     5.57      1,400,000(d)   1,393,537
 Deutsche Bank Financial
    08-06-98     5.55      1,600,000      1,598,771

 Dresdner US Finance
    08-21-98     5.54        300,000        299,080
 Ford Motor Credit
    08-06-98     5.53      3,800,000      3,797,092
 Total                                   12,479,909


 Total short-term securities
 (Cost: $13,375,268)                    $13,375,268



 Total investments in securities
 (Cost: $2,326,311,228)(f)           $2,662,004,437




     See accompanying notes to investments in securities.




 Notes to investments in securities


(a)  Securities  are valued by  procedures  described in Note 1 to the financial
statements.

(b) Non-income producing.

(c) Foreign security values are stated in U.S. dollars.

(d) Commercial paper sold within terms of a private placement memorandum, exempt
from registration  under Section 4(2) of the Securities Act of 1933, as amended,
and may be sold only to dealers in that program or other "accredited investors."
This security has been determined to be liquid under  guidelines  established by
the board.

(e) Partially  pledged as initial  margin  deposit on the  following  open stock
index futures purchase contracts (see Note 4 to the financial statements):


 Type of security                                            Contracts


 Standard & Poor's 500 Stock Index, Sept. 1998                      16


(f) At July 31, 1998, the cost of securities for federal income tax purposes was
approximately  $2,326,311,000  and the approximate  aggregate  gross  unrealized
appreciation and depreciation based on that cost was:




 Unrealized appreciation..........................................$410,568,000
 Unrealized depreciation...........................................(74,875,000)

 Net unrealized appreciation......................................$335,693,000

<PAGE>



          Board members and officers

                 Independent board members and officers

Chairman         William  R.  Pearce*  
of the board     Chairman of the board,  Board  Services  Corporation  (provides
                 administrative  services to boards  including the boards of the
                 IDS and IDSLife funds and Master Trust portfolios).
               
                 H.  Brewster  Atwater,  Jr. 
                 Former  chairman and chief  executive  officer,  General Mills,
                 Inc.
      
                 Lynne  V.  Cheney  
                 Distinguished fellow,  American Enterprise Institute for Public
                 Policy Research.
      
                 Heinz F. Hutter
                 Former president and chief operating officer, Cargill, Inc.
      
                 Anne P. Jones 
                 Attorney and telecommunications consultant.
  
                 Alan K. Simpson
                 Former United States senator for Wyoming.
      
                 Edson W. Spencer
                 Retired chairman and chief executive officer, Honeywell, Inc.
      
                 Wheelock Whitney 
                 Chairman, Whitney Management Company.
      
                 C. Angus Wurtele 
                 Chairman of the board, The Valspar Corporation.

                 Officer

Vice president,  Leslie L. Ogg*
general counsel  President of Board Services Corporation.
and secretary    


                 Board members and officers associated with AEFC

President        John R. Thomas*                
                 Senior vice president, AEFC. 
                 
                 William  H.  Dudley*  
                 Senior  advisor  to the  chief  executive officer, AEFC.
      
                 David R. Hubers*
                 President and chief executive officer, AEFC.
      

                 Officers associated with AEFC

Vice president   Peter J. Anderson*
                 Senior vice  president,  AEFC

Vice president   Frederick C. Quirsfeld*
                 Vice president, AEFC
      
Treasurer        Matthew N. Karstetter*     
                 Vice president, AEFC  

* Interested person as defined by the Investment Company Act of 1940.




<PAGE>
IDS mutual funds

Global/International funds

Funds in this group seek capital growth and/or income by investing primarily in
foreign securities. Foreign investments may be subject to currency fluctuations
and political and economic risks of the countries in which the investments are
made. They are high risk mutual funds with a potential for high reward.

IDS Emerging Markets Fund

Invests in a Portfolio comprised primarily of stocks of companies in developing
countries throughout the world that are believed to offer growth potential.
Seeks to provide long-term growth of capital.

(icon of) world with countries

IDS Global Growth Fund

Invests in a Portfolio comprised primarily of stocks of companies throughout the
world that are positioned to meet market needs in a changing world economy.
These companies offer above-average potential for long-term growth.

(icon of) world

IDS International Fund

Invests primarily in common stocks of foreign companies that offer potential for
superior growth. The Fund may invest up to 20% of its assets in the U.S. market.

(icon of) three flags

IDS Global Balanced Fund

Invests in stocks and bonds in, for the most part, major markets throughout the
world, including the U.S. Seeks to provide a balance of growth of capital and
current income.

(icon of) scale of globes

IDS Global Bond Fund

Invests in a Portfolio comprised primarily of debt securities of U.S. and
foreign issuers to seek high total return through income and growth of capital.

(icon of) globe


Growth funds

Funds in this group seek capital growth, primarily from common stocks. They are
high risk mutual funds with a potential for high reward.

IDS Precious Metals Fund

Invests primarily in the securities of foreign or domestic companies that
explore for, mine and process or distribute gold and other precious metals. A
highly aggressive and speculative fund that seeks long-term growth of capital.

(icon of) cart of precious gems

IDS Discovery Fund

Invests in small- and medium-size, growth-oriented companies emphasizing
technological innovation and productivity enhancement. Buys and holds larger
growth-oriented stocks.

(icon of) ship

IDS Small Company Index Fund

Invests in all or a representative group of the equity securities comprising the
S&P SmallCap 600 Index, as it strives to provide long-term capital appreciation.

(icon of) building

IDS Strategy Aggressive Fund

Invests primarily in common stocks of companies that are selected for their
potential for above-average growth. Above-average means that their growth
potential is better, in the opinion of the portfolio's investment manager, than
the S&P 500 Stock Index.

(icon of) chess piece

IDS Research Opportunities Fund

Invests in a Portfolio  comprised  primarily of equity  securities  of companies
included  in the S&P 500 Stock Index that are  believed  to have  strong  growth
potential. The Portfolio is managed using a research methodology by the Research
Department of AEFC. Goal is long-term appreciation.

(icon of) magnifying glass

IDS Growth Fund

Invests in a Portfolio comprised primarily of companies that have above-average
potential for long-term growth as a result of new management, marketing
opportunities or technological superiority.

(icon of) trees

IDS New Dimensions Fund

Invests in a Portfolio comprised primarily of companies with
significant growth potential due to superiority in
technology, marketing or management. The Fund frequently
changes its industry mix.

(icon of) dimension

IDS Progressive Fund

Invests primarily in undervalued common stocks. The Fund holds stocks for the
long term with the goal of capital growth.

(icon of) shooting star


Growth & income funds

These funds focus on securities of medium to large,  well-established  companies
that offer long-term growth of capital and reasonable  income from dividends and
interest.  Foreign  investments  may be subject  to  currency  fluctuations  and
political and economic risks of the countries in which the investments are made.

IDS Equity Select Fund

Invests primarily in a combination of moderate growth stocks that generaly pay
dividends and bonds. Seeks growth of capital and income.

(icon of) three pine trees

IDS Blue Chip Advantage Fund

Invests in selected stocks from a major market index. Securities purchased are
those recommended by our research analysts as the best from each industry
represented on the index. Offers potential for long-term growth as well as
dividend income.

(icon of) ribbon

IDS Managed Allocation Fund

Invests in a Portfolio comprised primarily of U.S. equity securities, U.S. and
foreign debt securities, foreign equity securities and money market instruments.
The Fund provides diversification among these major investment categories and
has a target mix that represents the way the Fund's investments will be
allocated over the long term. Seeks maximum total return.

(icon of) gyroscope

IDS Stock Fund

Invests  in a  Portfolio  comprised  primarily  of  common  stock  of  companies
representing  many sectors of the economy.  Seeks  current  income and growth of
capital.

(icon of) building with columns

IDS Equity Value Fund

Invests primarily in undervalued common stocks that offer potential for growth
of capital and income.

(icon of) three growing flowers

IDS Utilities Income Fund

Invests primarily in the stocks of public utility companies to seek high current
income and growth of income and capital with reduced volatility.

(icon of) light bulb

IDS Diversified Equity Income Fund

Invests in a Portfolio comprised primarily in high-yielding common stocks to
seek high current income and, secondarily, to benefit from the growth potential
offered by stock investments.

(icon of) two puzzle pieces

IDS Mutual

Invests in a Portfolio that seeks to balance between common stocks and senior
securities (preferred stocks and bonds). Seeks a balance of growth of capital
and current income.

(icon of) scale of justice


Income funds

The funds in this group invest their assets primarily in corporate bonds or
government securities to seek interest income. Secondary objective is capital
growth. Risk varies by bond quality.

IDS Extra Income Fund

Invests in a Portfolio comprised mainly of long-term, high-yielding corporate
fixed-income securities in the lower rated, higher risk bond categories to seek
high current income. Secondary objective is capital growth.

(icon of) two coins

IDS Bond Fund

Invests mainly in corporate bonds, at least 50% in the higher rated, lower risk
bond categories, or the equivalent, and in government bonds.

(icon of) Greek column

IDS Selective Fund

Invests in a Portfolio comprised primarily of high-quality corporate bonds and
other highly rated debt instruments including government securities and
short-term investments. Seeks current income and preservation of capital.

(icon of) skyline

IDS Federal Income Fund

Invests in a Portfolio comprised primarily of securities issued or guaranteed as
to the timely payment of principal and interest by the U.S. government, its
agencies and instrumentalities. Seeks a high level of current income and safety
of principal consistent with its type of investments.

(icon of) shield with eagle head


Tax-exempt income funds

These funds provide tax-free income by investing in municipal bonds. The income
is generally free from federal income tax, but a portion of the income may be
subject to state and local taxes. Risk varies by bond quality.

IDS Tax-Exempt Bond Fund

Invests mainly in bonds and notes of state or local government units, with at
least 75% in the four highest rated, lowest risk bond categories.

(icon of) shield with Greek column

IDS Insured Tax-Exempt Fund

Invests primarily in municipal securities that are insured as to the timely
payment of principal and interest. The insurance feature minimizes credit risk
of the Fund but does not guarantee the market value of the Fund's shares.

(icon of) shield with star

IDS State Tax-Exempt Funds
(CA, MA, MI, MN, NY, OH)

Invests primarily in high- and medium-grade municipal securities to provide
income to residents of each respective state that is exempt from federal, state
and local income taxes. (New York is the only state that is exempt at the local
level.)

(icon of) shield with U.S. enclosed

IDS High Yield Tax-Exempt Fund

Invests in a Portfolio comprised primarily of medium- and lower-quality
municipal bonds and notes. Lower-quality securities generally involve greater
risk of principal and income.

(icon of) shield with basket of apples enclosed

IDS Intermediate Tax-Exempt Fund

Invests in mainly investment-grade bonds and other debt securities with
intermediate-term maturities issued by state and local government units. Goal is
to seek a high level of current income exempt from federal taxes.

(icon of) shield with tree enclosed


Money market funds

These  money  market  funds have  three main  goals:  conservation  of  capital,
constant liquidity and the highest possible current income consistent with these
objectives.  An investment in these funds is neither  insured nor  guaranteed by
the U.S. government, and there can be no assurance that these funds will be able
to maintain a stable net asset value of $1.00 per share. Very limited risk.

IDS Cash Management Fund

Invests in such money market securities as high quality commercial paper,
bankers' acceptances, certificates of deposit (CDs) and other bank securities.

(icon of) piggy bank

IDS Tax-Free Money Fund

Invests primarily in short-term bonds and notes issued by state and local
governments to seek high current income exempt from federal income taxes.

(icon of) shield with piggy bank enclosed

For more complete information about any of these funds, including charges and   
expenses, you can obtain a prospectus by contacting your financial advisor or
writing to American Express Shareholder Service, P.O. Box 534, Minneapolis, MN
55440-0534. Read it carefully before you invest or send money.

<PAGE>

Quick telephone reference

American Express            Redemptions and exchanges,       National/Minnesota 
Financial Advisors          dividend payments or                   800-437-3133
Telephone Transaction       reinvestments and automatic
Service                     payment arrangements           Mpls./St. Paul area:
                                                                       671-3800



TTY Service                 For the hearing impaired               800-846-4852




American Express            Automated account information          800-862-7919
Financial Advisors          (TouchTone(R) phones only),           
Easy Access Line            including current fund prices
                            and performance, account values 
                            and recent account transactions           



You may experience delays when call volumes are high.

<PAGE>


AMERICAN EXPRESS Financial Advisors


IDS Blue Chip Advantage Fund
IDS Tower 10
Minneapolis, MN 55440-0010



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