AJAY SPORTS INC
10-Q, 1999-08-24
SPORTING & ATHLETIC GOODS, NEC
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-Q

MARK ONE:

              (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1999

                                       OR

              ( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                          OF THE SECURITIES ACT OF 1934

                  For the transition period from               to

                           Commission File No. 0-18204

                                AJAY SPORTS, INC.
             (Exact name of Registrant as specified in its charter)


           Delaware                                      39-1644025
- -------------------------------             ------------------------------------
(State or other jurisdiction of            (I.R.S.  Employer Identification No.)
 Incorporation or Organization)

1501 E. Wisconsin Street,
Delavan, Wisconsin   53115                              (414) 728-5521
- --------------------------------------      ------------------------------------
(Address of principal executive offices     (Registrant's  Telephone Number,
including Zip Code)                          including Area Code)


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  report),  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

            Yes  /x/                              No  / /

Number of shares of common stock outstanding at 8/18/99 is 4,237,018.

                  Transitional Small Business Disclosure Format
                               Yes       No  X
                                  -----    -----


<PAGE>
PART I.     FINANCIAL INFORMATION

Item 1.      FINANCIAL STATEMENTS

                       AJAY SPORTS, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                 (IN THOUSANDS)

                                             June 30, 1999          December 31,
                                              (Unaudited)               1998
ASSETS                                       -------------          ------------

Current assets:
     Cash                                     $        463         $          6
     Marketable  securities                            484                  396
     Trade accounts receivable, net                  4,214                1,889
     Inventories                                     4,942                5,680
     Prepaid expenses and other                        821                  485
                                              ------------          ------------
                    Total current assets            10,924                8,456

Fixed assets, net                                    1,754                1,708
Other assets                                           145                  179
Deferred tax benefit                                 5,138                1,119
Goodwill                                             7,639                1,621
                                              ------------          ------------
                   Total assets               $     25,600         $     13,083
                                              ============          ============

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
      Notes payable to banks                  $      8,695         $        195
      Current portion of capital lease                   4                    4
      Accounts payable                               3,134                2,225
      Accrued expenses                                 769                  380
                                              ------------          ------------
                    Total current liabilities       12,602                2,804

Notes payable to affiliates - long term              1,587                1,587
Notes payable to banks  -  long term                 7,138                5,951
Notes payable                                        2,070                    -
                                              ------------          ------------
                    Total  liabilities              23,397               10,342

Minority Interest in Subsidiary                         24                    -

Stockholders' equity:
      Preferred stock, 10,000,000 shares authorized,
          Series B, $0.01 par value, 12,500 shares
                outstanding at liquidation value     1,250                1,250
          Series C, $0.01 par value, 264,177 shares
               outstanding at stated value           2,642                2,642
          Series D, $0.01 par value, 6,000,000 shares   60                   60
      Common stock, $.01 par value 100,000,000 shares
               authorized, 3,956,815 shares outstanding 40                   40
Additional paid-in capital                          15,065               14,762
Accumulated deficit                                (16,984)             (16,006)
Accumulated unrealized (losses) gains on securities    106                   (7)
                                              ------------          ------------
    Total stockholders' equity                       2,179                2,741
                                              ------------          ------------
   Total liabilities and stockholders' equity $     25,600         $     13,083
                                              ============          ============



<PAGE>
<TABLE>
<CAPTION>



                       AJAY SPORTS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)



                                                 Three Months              Six Months
                                                Ended June 30,           Ended June 30,
                                              1999         1998        1999         1998
                                            ------        ------      ------       ------
<S>                                        <C>            <C>         <C>          <C>

Net sales                                 $  4,560       $  8,991     $  8,823     $  16,589

Cost of sales                                4,043          7,335        7,638        13,665
                                          ---------      ---------    ---------    ----------
      Gross profit                             517          1,656        1,185         2,924

Selling, general and                           985          1,178        1,836         2,206
   administrative expenses                ---------      ---------    ---------    ----------

      Operating income                        (468)           478         (651)          718

Non-operating expense:
      Interest expense, net                    275            315          528           650
      Other, net                                44             38           70           (98)
                                          ---------      ---------    ---------    ----------
      Total non-operating expense              319            353          598           552
                                          ---------      ---------    ---------    ----------
Income (loss) before income taxes             (787)           125       (1,249)          166

Income tax expense (benefit)                  (275)             -         (275)            -
                                          ---------      ---------    ---------    ----------
Net income (loss)                         $   (512)      $    125     $   (974)    $     166
                                          =========      =========    =========    ==========
Basic and diluted earnings per share*     $   0.00       $   0.00     $   0.00     $    0.00
                                          =========      =========    =========    ==========
Weighted average common shares outstanding   3,957          3,879        3,957         3,879
                                          =========      =========    =========    ==========
</TABLE>






*   Computed by dividing net income or loss, after reduction for preferred stock
    dividends, by the weighted average number of common shares outstanding.



<PAGE>

<TABLE>
<CAPTION>


                                 AJAY SPORTS, INC. AND SUBSIDIARIES
                               CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (IN THOUSANDS), (UNAUDITED) )



                                                                                Six    Months
                                                                               Ended  June  30,
                                                                          1999               1998
                                                                        --------           --------
<S>                                                                     <C>                <C>

Cash flows from operating activities:

     Net income  (loss)                                                 $  (974)           $  166
      Adjustments to reconcile to net cash flows from
      operating activities:
           Depreciation and amortization                                    196`               181
      Change in assets [(increase)/decrease] and
       liabilities [increase/(decrease)]:
           Trade accounts receivable, net                                (2,325)           (1,189)
            Inventories                                                     738               639
            Prepaid expenses and other current assets                      (336)              (68)
            Other assets                                                     34              (171)
            Deferred tax benefits                                        (4,019)                -
            Accounts payable                                                913              (676)
            Accrued expenses                                                389              (112)
            Goodwill                                                     (6,044)                -
                                                                        --------           -------
                   Net cash used in operating activities                (11,428)           (1,230)
                                                                        --------           -------
Cash flows from investing activities:
     Net Acquisitions of fixed assets                                      (215)              (75)
                                                                        --------           -------
                    Net cash used in investing activities                  (215)              (75)
                                                                        --------           -------
Cash flows from financing activities:
        Net change in notes payable to banks                              9,687              (163)
        Net proceeds from notes payable to  affiliates                        -             1,300
        Net proceeds from notes payable                                   2,070                 -
        Net change in marketable securities                                  97                 -
        Net proceeds from  minority interest in subsidiary                  246

                                                                        --------           -------
                     Net cash provided by  financing activities          12,100             1,137
                                                                        --------           -------
Net increase (decrease) in cash                                             457              (168)
Cash at beginning of period                                                   6               234
                                                                        --------           -------
Cash at end of period                                                   $   463            $   66
                                                                        ========           =======
Supplemental disclosures of cash flow information:
       Cash paid for interest                                           $   215            $  633
                                                                        ========           =======
       Cash paid for income tax                                               -                 -
                                                                        ========           =======
</TABLE>



<PAGE>


                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


This report contains forward-looking  statements including statements containing
words such as "believes", "anticipates",  "expects" and the like. All statements
other than  statements  of  historical  fact included in this report are forward
looking statements.  The Company believes that its expectations reflected in its
forward looking statements are reasonable, but it can give no assurance that the
expectations  ultimately will prove to be correct.  Important factors including,
without limitation, statements relating to planned acquisitions,  development of
new products,  the financial  condition of the Company,  the ability to increase
distribution  of the Company's  products,  integration of businesses the Company
has  acquired,  disposition  of any  current  business of the  Company,  and the
Company's  relationship with Williams Controls,  Inc., a related company,  could
cause the Company's actual results to differ  materially from those  anticipated
in these forward-looking  statements.  The Company does not intend to update the
forward looking statements contained in this report.


1.    BASIS OF PRESENTATION

The  condensed  consolidated  financial  statements  included  herein  have been
prepared by Ajay Sports,  Inc. (the "Company") without audit and pursuant to the
rules and regulations of the Securities and Exchange Commission.  In the opinion
of the Company, the financial statements reflect all adjustments,  which consist
only of normal recurring adjustments,  necessary to present fairly the financial
position of the Company at June 30, 1999 and the results of  operations  for the
three and six-month  periods ended June 30, 1999 and 1998 and the cash flows for
the same six-month periods.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted pursuant to the SEC rules and regulations dealing
with  interim  financial  statements.  However,  the Company  believes  that the
disclosures  made in the  condensed  financial  statements  included  herein are
adequate to make the  information  presented  not  misleading.  These  condensed
financial statements should be read in conjunction with the financial statements
and notes thereto  included in the Company's  Annual Report on Form 10-K for the
fiscal year ended December 31, 1998.

The year-end  condensed  balance  sheet data was derived from audited  financial
statements,  but does not include all disclosures required by generally accepted
accounting principles.

The interim period results are not  necessarily  indicative of results which may
be expected for any other interim period or for the full year. Certain costs are
estimated for the full year and  allocated to interim  periods based on activity
associated with the interim period. Accordingly,  such costs are subject to year
end adjustment.




<PAGE>





2.    INVENTORIES

The major classes of inventories (rounded to thousands) are as follows:


                           June 30,                  December 31,
                            1999                         1998
                          ---------                 --------------

Raw Materials              $ 1,320                     $ 1,493

Work in Process              1,146                       1,052

Finished Goods               2,476                       3,135
                          ---------                 ---------------
                           $ 4,942                     $ 5,680
                          =========                 ===============

3.    NOTES PAYABLE TO BANKS

On February 2, 1999, the Company  entered an agreement with Wells for a seasonal
over  advance of up to $750,000  beginning  February  2, 1999.  Half of the over
advance, or up to $375,000,  initially was due to Wells on June 1, 1999 with the
other half, or up to $375,000,  due to Wells on July 1, 1999. The full amount of
this over advance has been extended  through  August 1999.  The interest rate on
advances  outstanding on the over advance is prime plus 2%. The terms and length
of the over advance loan are currently being  renegotiated with the objective of
providing more availability of funds to the Company.

On June  23,  1999 the  Company,  through  a newly  formed  subsidiary  Pro Golf
International,  Inc. increased its borrowings by $8,500,000 with a 75 day bridge
loan from Comerica Bank. The proceeds of this loan were used toward the purchase
of 100% of the outstanding  common stock of Pro Golf of America,  Inc. Long-term
financing is being  arranged to replace this loan and is expected to be in place
by the due date of the bridge loan.






<PAGE>



4.    SEGMENT INFORMATION


The contribution to net sales,  operating income (loss) and identifiable  assets
of the Company's industry segments for the quarter and six months ended June 30,
1999 and 1998 (unaudited) are as follows (in thousands):

<TABLE>
<CAPTION>
<S>                          <C>          <C>         <C>              <C>         <C>              <C>

- ----------------------------------------------------------------------------------------------------------------

                             Quarter Ended June 30, 1999
               --------------------------------------------------------------
                                                    GOLF
                                          ------------------------
                                           Mass         Specialty
                              Furniture    Merchant     Golf Stores      Franchise   Corporate      Consolidated

 Net Sales                    $   1,897    $   2,431    $    232                     $      -        $ 4,560

 Operating Profit/(Loss)             96         (198)       (112)                        (254)          (468)

 Total Assets                     3,095      9,739         1,682            12,308          -         25,600

 Depreciation/Amortization           30         58            13                            -            101

 Capital Expenditures                58         44             -                            -            102

- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------

                           Quarter Ended June 30, 1998
- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------
                                                    GOLF
                                          ------------------------
                                           Mass         Specialty
                              Furniture    Merchant     Golf Stores      Franchise   Corporate      Consolidated



 Net Sales                   $    1,190 $    7,329      $      472                    $      -       $     8,991

 Operating Profit/(Loss)             39        745            (130)                         (176)            478

 Total Assets                     2,350     12,463           2,312                            -            17,125

 Depreciation/Amortization           23         55               2                            -                80

 Capital Expenditures                39         13               -                            -                52
- ------------------------------------------------------------------------------------------------------------------

- ------------------------------------------------------------------------------------------------------------------


<PAGE>

                         Six Months Ended June 30, 1999
- ------------------------------------------------------------------------------------------------------------------
                                                    GOLF
                                          ------------------------
                                           Mass         Specialty
                              Furniture    Merchant     Golf Stores      Franchise   Corporate      Consolidated


 Net Sales                    $   4,165   $  4,385         $    273                  $        -     $      8,823

 Operating Profit/(Loss)            412       (508)            (147)                       (408)            (651)

 Total Assets                     3,095      8,515            1,682       12,308              -           25,600

 Depreciation/Amortization           54        116               26                           -              196

 Capital Expenditures                77         44                -                           -              121
- ------------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------------

                         Six Months Ended June 30, 1998
- ------------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------------


                                                    GOLF
                                          ------------------------
                                           Mass         Specialty
                              Furniture    Merchant     Golf Stores      Franchise   Corporate      Consolidated

 Net Sales                    $   2,950    $ 12,647         $ 992                    $      -       $     16,589

 Operating Profit/(Loss)            259       1,018          (240)                        (319)              718

 Total Assets                     2,350      12,463         2,312                           -             17,125

 Depreciation/Amortization           49         110            22                           -                181

 Capital Expenditures                62          13             -                           -                 75
- ---------------------------------------------------------------------------------------------------------------------


 The franchise segment is due to the acquisition of Pro Golf.


</TABLE>




<PAGE>


- ------------------------------------------------------------------------------
 5.   DIVIDENDS
- ------------------------------------------------------------------------------


Dividends on Series B and C Convertible  Preferred  Stock have not been declared
for 1997, 1998 or 1999 due to unavailability of funds.  Dividends are in arrears
on  Series B in the  amount  of  $1,056,575  and on  Series C in the  amount  of
$708,262.  Dividends  are permitted to be paid under the credit  agreement  when
sufficient funds become available.


 Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

See  "Cautionary  Statement"  at the  beginning  of the  "Notes to  Consolidated
Financial Statements".

FINANCIAL  CONDITION AND LIQUIDITY - At June 30, 1999,  the Company had negative
working  capital of $1,678,000 as compared  with a positive  working  capital of
$5,652,000  at  December  31,  1998.  The ratio of  current  assets  to  current
liabilities  at June 30,  1999 was (.9) to 1, as  compared to 3.0 as of December
31, 1998.  The Company's  borrowings  increased  $11,757,000  since December 31,
1998. The  acquisition of Pro Golf increased  borrowings  $10,570,000  through a
combination  of bank note payable and private  investment.  Contributing  to the
negative  working capital is the temporary  classification  of the Comerica loan
for $8,500,000 as a current  liability  which  permanent  financing will replace
during the third quarter.  Operations  increased  borrowings during this time by
$1,187,000. This financed a $1,018,000 increase in trade accounts receivable.

LIQUIDITY - The seasonal nature of the Company's sales creates  fluctuating cash
flow due to the  temporary  build up of  inventories  in  anticipation  of,  and
receivables  during, the peak seasonal period,  which historically has been from
February  through May of each year. The Company has relied and continues to rely
heavily on revolving credit facilities for its working capital requirements.

During the first six months of the year, the operating cash flow was positive by
$457,000 which is due to the Pro Golf acquisition.

On February 2, 1999, the Company  entered an agreement with Wells for a seasonal
over  advance of up to $750,000  beginning  February  2, 1999.  Half of the over
advance, or up to $375,000,  initially was due to Wells on June 1, 1999 with the
other half, or up to $375,000,  due to Wells on July 1, 1999. The full amount of
this over advance has been extended  through  August 1999.  The interest rate on
advances  outstanding on the over advance is prime plus 2%. The terms and length
of the over advance loan are currently being  renegotiated with the objective of
providing provide more availability of funds to the Company.




<PAGE>


- -------------------------------------------------------------------------------
 Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS (Cont'd)
- -------------------------------------------------------------------------------

On June 23, 1999 the  Company,  through Pro Golf  International,  increased  its
borrowings  by  $8,500,000  with a 75 day loan  with  Comerica  Bank.  Long-term
financing  is being  arranged  to replace  this  bridge  loan.  This was used to
purchase all outstanding capital stock of Pro Golf of America,  Inc., franchiser
of Pro Golf(R) Discount retail golf stores. Pro Golf is the largest  `golf-only'
store  franchiser  in the world,  with  nearly 170 stores in the United  States,
Canada  and the  Philippines.  Ajay  owns  over  80% of the  stock  of Pro  Golf
International, Inc. with the remaining shares held by a group of investors.

RESULT OF OPERATIONS - During the quarter  ended June 30, 1999,  the Company had
net sales of  $4,560,000,  a 48% decrease  compared to  $8,991,000  for the same
period in 1998.  Outdoor  furniture  sales increased  $707,000  primarily due to
increased volume.  Sales decreased  $4,898,000 in the mass merchant golf segment
and  $240,000  in the  specialty  golf store  segment.  Sales  during the second
quarter  of 1998  reflected  $2.9  million  in golf  glove and golf  cart  sales
achieved  under a special  program not  repeated  in 1999.  The  accessory  line
decreased $400,000 resulting from  discontinuation of certain accessory products
by two major customers.  A decline is sales of $941,000 attributable to bags and
the decline in sales in the  specialty  golf store  segment were due to a market
wide over stock of bags. The balance of the sales decrease is due to the general
decline in golf sales.

The Company has  redesigned its bag line for the 2000 season and expects this to
result in increased sales. The Company also anticipates  increasing its sales as
a result of its acquisition of Pro Golf of America during the remainder of 1999,
by  additional  sales to Pro Golf  franchisees,  additional  profits  due to the
operations of its newly formed  subsidiary  Prestige Golf, Inc. and expansion of
Pro Golf.  Additionally,  the Company is exploring acquisition  candidates which
will help broaden its product line, improve its cash flow, and provide it access
to a broader customer base.

Gross profit for the three months ended June 30, 1999 was 11% of sales, compared
to 18% for the same  period of the prior year.  Gross  profit for the six months
ended June 30, 1999 was 13% of sales  compared to 18% for the same period of the
prior year. The  significant  decrease in gross profit is due to the unfavorable
absorption of fixed overheads due to the lower sales levels.

Selling,  general and  administrative  expenses  were  $985,000  for the current
quarter as compared to  $1,178,000  for the same quarter of the prior year. On a
year to date six months basis, SG&A was $1,836,000 for the current year compared
to $2,206,000 in the prior year. As a percent of sales,  SG&A increased from 13%
for the current  quarter of the prior year to 22% for the current quarter of the
current year and it increased by 8 percentage  points for the six months  period
to 21% for the current year from 13% for the prior year.  The lower expenses are
related  to reduced  volume;  the higher  percentage  is due to the lower  sales
level.   Subsequent   to  June  30,  1999,   the  Company  began  a  significant
expense-reduction program and anticipates implementing actions that will


<PAGE>


- -------------------------------------------------------------------------------
 Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS (Cont'd)
- ------------------------------------------------------------------------------


reduce operating expenses by up to $1,000,000 (annualized) by the end of 1999.


Interest  expense  declined by $40,000  during the quarter and on a year to date
basis by $122,000 for the six months as compared to the prior year due to better
utilization of assets.

Net loss for the quarter  ended June 30, 1999 was $512,000  compared to $125,000
net income for the same quarter of the prior year. On a year to date basis,  net
loss is $974,000 compared to $166,000 year to date net income for the comparable
prior year 6-month period.





































<PAGE>


- ------------------------------------------------------------------------------
 PART II.  OTHER INFORMATION
- ------------------------------------------------------------------------------


 Item 5. OTHER INFORMATION.

         On June 24, 1999,  the  Registrant  announced that it has completed the
         previously  announced purchase of all outstanding  capital stock of Pro
         Golf of America,  Inc.,  franchiser of Pro Golf(R) Discount retail golf
         stores.  Pro Golf is the largest  `golf-only'  store  franchiser in the
         world,  with  nearly 170 stores in the  United  States,  Canada and the
         Philippines.

         The Pro  Golf  stock  was  acquired  by Pro  Golf  International,  Inc.
         ("PGI"), a Delaware corporation owned more than 80% by the Company. The
         Company   attempted  to  structure  the  acquisition  to  preserve  its
         substantial  net operating loss carry  forward.  The purchase price for
         this  acquisition  was funded  through an  $8,500,000  short-term  loan
         provided by Comerica Bank, with the remaining $2,000,000 being provided
         by private investors in PGI, through long-term  subordinated  notes and
         common  stock.  The Company is  pursuing  opportunities  for  long-term
         financing  and expects to refinance  the  transaction  during the third
         quarter of 1999.

         Pro Golf is in the business of franchising discount retail golf stores,
         receiving  initial  franchise fees from each new franchisee and ongoing
         royalties  based on product sales by the  franchised  stores within its
         system.  Pro  Golf is one of the  oldest  and best  known  names in the
         off-course retail golf business.  The Registrant intends to continue to
         operate this  business as a separate  entity and believes that Pro Golf
         has significant  franchising  growth  opportunities  for the future and
         that it will  continue  to  generate  significant  cash.  Further,  the
         Registrant   believes   this   acquisition   will  position  its  other
         golf-related  operating subsidiaries to become significant suppliers of
         golf equipment and accessory products to the Pro Golf franchise system.

         The  Registrant  is  pursuing  golf-related  e-commerce  activities  by
         combining  online  retailing  business  models  of  Pro  Golf  and  the
         Registrant's other golf-related operating  subsidiaries.  Product sales
         resulting  from online orders  ultimately  are expected to be fulfilled
         through  the  Registrant's   Delavan,   Wisconsin   manufacturing   and
         distribution  center.  The  Registrant  is  intensifying  its  focus on
         e-commerce  activities to combine the brand name  awareness of Pro Golf
         with the Registrant's fulfillment capabilities.














<PAGE>


- -------------------------------------------------------------------------------
 Item 6.    EXHIBITS AND REPORTS ON FORM 8-K.
- -------------------------------------------------------------------------------


         A) Exhibits:

              27    Financial Data Schedule.


         B) Forms 8-K:

            The  Company  filed a Form 8-K dated June 23, 1999  reporting  under
            Item 5 that it completed its  acquisition of all of the  outstanding
            capital  stock of Pro Golf of America,  Inc.,  all of the  ownership
            interests in PGD Online,  LLC and certain  accounts  receivable  and
            certain other assets of State of the Art Golf, Inc.

            The  Company  filed a Form 8-K dated  June 29,  1999  extending  the
            expiration  date of the  Registrant's  publicly  traded common stock
            warrants until June 30, 2000.


<PAGE>


- -------------------------------------------------------------------------------

- -------------------------------------------------------------------------------



                                      SIGNATURES


 Pursuant  to the  requirements  of the  Securities  Exchange  Act of 1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


 AJAY SPORTS, INC.




 By:    /s/Robert R. Hebard
       ------------------------
 Its:     Corporate Secretary





 By:    /s/Ronald N. Silberstein
       -------------------------
 Its:    Chief Financial Officer



 Date:   August  23,  1999



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                         0000854858
<NAME>                        Ajay Sports, Inc.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars

<S>                             <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 APR-01-1999
<PERIOD-END>                                   JUN-30-1999
<EXCHANGE-RATE>                                1.000
<CASH>                                           463
<SECURITIES>                                     484
<RECEIVABLES>                                  4,214
<ALLOWANCES>                                       0
<INVENTORY>                                    4,942
<CURRENT-ASSETS>                              10,294
<PP&E>                                         1,754
<DEPRECIATION>                                   101
<TOTAL-ASSETS>                                25,600
<CURRENT-LIABILITIES>                         12,602
<BONDS>                                            0
                          2,702
                                    1,250
<COMMON>                                          40
<OTHER-SE>                                     2,325
<TOTAL-LIABILITY-AND-EQUITY>                  25,600
<SALES>                                        4,560
<TOTAL-REVENUES>                               4,560
<CGS>                                          4,043
<TOTAL-COSTS>                                    985
<OTHER-EXPENSES>                                   0
<LOSS-PROVISION>                                   0
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