ELEGANT ILLUSIONS INC /DE/
10-Q/A, 1996-08-01
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 FORM 10-QSB/A-1

              [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                  For the quarterly period ended March 31, 1996

                                       OR

             [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                        For the transition period from to

                       Commission File Number: 0-28128

                             ELEGANT ILLUSIONS, INC.
        (Exact name of small business issuer as specified in its charter)


                DELAWARE                                   88-0282654
     (State or other jurisdiction of                    (I.R.S. Employer
      incorporation or organization)                   Identification No.)


                 625 Cannery Row, Suite 205, Monterey, CA 93940
                    (Address of principal executive offices)

Issuer's telephone number, including area code:                   (408) 649-1814
                                                                  --------------

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.

                  Yes        X                        No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

           Class                            Outstanding at March 31, 1996

  Common Stock, par value                         17,334,338 Shares
       $.001 per share


<PAGE>




                          PART I. FINANCIAL INFORMATION


Item 1.  Financial Statements

         The  accompanying  financial  statements  are unaudited for the interim
periods,  but  include  all  adjustments  (consisting  only of normal  recurring
accruals)  which  management  considers  necessary for the fair  presentation of
results for the three months ended March 31, 1996.

         Moreover, these financial statements do not purport to contain complete
disclosure in conformity  with  generally  accepted  accounting  principles  and
should be read in conjunction with the Company's  audited  financial  statements
at, and for the fiscal year ended December 31, 1995.

         The results reflected for the three months ended March 31, 1996 are not
necessarily indicative of the results for the entire fiscal year.



                                      - 2 -
<PAGE>

<TABLE>

<CAPTION>


                    ELEGANT ILLUSIONS, INC. AND SUBSIDIARIES
                      CONSOLIDATED CONDENSED BALANCE SHEETS

                                                                                           December 31,           March 31,
                                                                                               1995                 1996
                                                                                        ------------------   ------------------
                                                                                           (Derived from         (Unaudited)
                                                                                              Audited
                                                                                             Financial
                                                                                            Statements)

                                     ASSETS
<S>                                                                                     <C>                  <C>   

CURRENT ASSETS
    Cash and cash equivalents                                                           $       1,699,110    $       2,656,058
    Accounts receivable                                                                           103,876               76,298
    Inventory                                                                                   1,369,348            1,447,709
    Prepaid expenses                                                                               17,915               28,336
                                                                                        ------------------   ------------------

        TOTAL CURRENT ASSETS                                                                    3,190,249            4,208,401
                                                                                        ------------------   ------------------

PROPERTY AND EQUIPMENT, NET                                                                       751,181              762,813
                                                                                        ------------------   ------------------

OTHER ASSETS                                                                                       81,159               82,603
                                                                                        ------------------   ------------------

                                                                                        $       4,022,589    $       5,053,817
                                                                                        ==================   ==================

                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
    Note payable to bank                                                                $         750,000    $         750,000
    Accounts payable and accrued expenses                                                         119,982              141,632
    Income taxes payable                                                                                                31,800
                                                                                        ------------------   ------------------

        TOTAL CURRENT LIABILITIES                                                                 869,982              923,432

NOTE PAYABLE                                                                                      100,000               80,000

DEFERRED INCOME TAXES                                                                              69,778               69,778
                                                                                        ------------------   ------------------

        TOTAL LIABILITIES                                                                       1,039,760            1,073,210
                                                                                        ------------------   ------------------

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY
    Common stock - authorized  20,000,000  shares,  $.001 par value,  issued and
      outstanding 16,728,277 and 17,334,338 on
      December 31, 1995 and March 31, 1996, respectively                                           16,728               17,334
    Additional paid-in capital                                                                  1,828,927            2,778,321
    Retained earnings                                                                           1,137,174            1,184,952
                                                                                        ------------------   ------------------

        TOTAL STOCKHOLDERS' EQUITY                                                              2,982,829            3,980,607
                                                                                        ------------------   ------------------

                                                                                        $       4,022,589    $       5,053,817
                                                                                        ==================   ==================
                                      -3-


<PAGE>

<CAPTION>


                    ELEGANT ILLUSIONS, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
         FOR THE THREE MONTHS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)


                                                                                               1995                 1996
                                                                                        ------------------   ------------------
<S>                                                                                         <C>                  <C> 

REVENUES                                                                                    $   1,164,442        $   1,379,614

COST OF GOODS SOLD                                                                                234,593              366,798
                                                                                        ------------------   ------------------

GROSS PROFIT                                                                                      929,849            1,012,816

SELLING, GENERAL AND ADMINISTRATIVE                                                               780,234              933,238
                                                                                        ------------------   ------------------

INCOME BEFORE INCOME TAXES                                                                        149,615               79,578

PROVISION FOR INCOME TAXES                                                                         59,800               31,800
                                                                                        ------------------   ------------------


NET INCOME                                                                              $          89,815    $          47,778
                                                                                        ==================   ==================

WEIGHTED AVERAGE SHARES OUTSTANDING                                                            16,352,000           16,930.000
                                                                                        ==================   ==================

NET INCOME PER COMMON SHARE                                                             $             .01    $             .00
                                                                                        ==================   ==================

                                      -4-

<PAGE>

<CAPTION>


                    ELEGANT ILLUSIONS, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
         FOR THE THREE MONTHS ENDED MARCH 31, 1995 AND 1996 (UNAUDITED)


                                                                                               1995                 1996
                                                                                        ------------------   ------------------
<S>                                                                                     <C>                  <C>

CASH FLOWS FROM OPERATING ACTIVITIES
    Net income                                                                          $          89,815    $          47,778
    Adjustments to reconcile net income to
      net cash provided by operating activities:
        Depreciation and amortization                                                              41,236               54,830
        Changes in operating assets and liabilities:
           Decrease in receivables                                                                  4,311               27,578
           (Increase) in inventory                                                               (122,242)             (78,361)
           (Increase) decrease in prepaid expenses                                                     60              (10,421)
           Increase in accounts payable and accrued expenses                                       20,390               21,650
           Increase in income taxes payable                                                        34,600               31,800
                                                                                        ------------------   ------------------

               NET CASH PROVIDED BY OPERATING ACTIVITIES                                           68,170               94,854
                                                                                        ------------------   ------------------

CASH FLOWS FROM INVESTING ACTIVITIES
    Purchase of property and equipment                                                            (50,850)             (62,156)
    Deposits                                                                                                            (5,750)
                                                                                        ------------------   ------------------

               NET CASH USED BY INVESTING ACTIVITIES                                              (50,850)             (67,906)
                                                                                        ------------------   ------------------

CASH FLOWS FROM FINANCING ACTIVITIES
    Proceeds from bank credit line, net                                                                                750,000
    Repayment of borrowing from bank credit line                                                                      (750,000)
    Partial repayment of note payable                                                                                  (20,000)
    Sale of common stock                                                                           50,000              950,000
                                                                                        ------------------   ------------------

NET CASH PROVIDED BY FINANCING ACTIVITIES                                                          50,000              930,000
                                                                                        ------------------   ------------------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                                          67,320              956,948

CASH AND CASH EQUIVALENTS BALANCE, Beginning of period                                            435,295            1,699,110
                                                                                        ------------------   ------------------

CASH AND CASH EQUIVALENTS BALANCE, End of period                                        $         502,615    $       2,656,058
                                                                                        ==================   ==================

SUPPLEMENTAL CASH FLOW DISCLOSURE:
    Interest paid                                                                       $           2,603    $           2,575
    Income taxes paid                                                                   $           25,200   $

</TABLE>
                                      -5-
<PAGE>



                    ELEGANT ILLUSIONS, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS



    1.   COMMENTS

         The  accompanying   consolidated  condensed  financial  statements  are
         unaudited but, in the opinion of the management of the Company, contain
         all  adjustments,   consisting  of  only  normal  recurring   accruals,
         necessary to present  fairly the financial  position at March 31, 1996,
         the results of operations for the three months ended March 31, 1996 and
         1995,  and the changes in cash flows for the three  months  ended March
         31,  1996  and  1995.  Certain  information  and  footnote  disclosures
         normally  included in financial  statements  that have been prepared in
         accordance  with generally  accepted  accounting  principles  have been
         condensed  or  omitted  pursuant  to the rules and  regulations  of the
         Securities and Exchange Commission,  although management of the company
         believes  that  the  disclosures  in  these  financial  statements  are
         adequate to make the information presented therein not misleading.  For
         further  information,  refer to the financial  statements and footnotes
         thereto  included  in the  Company's  1995 Form 10 - KSB filed with the
         Securities  and Exchange  Commission.  Operating  results for the three
         months  period ended March 31, 1996 are not  necessarily  indicative of
         the results that may be expected for the year ending December 31, 1996.


    2.   CORRECTION OF AN ERROR

         The  previuosly  filed Form 10-QSB for the three months ended March 31,
         1996 was amended in this filing due to the reversal of  overaccrual  of
         payroll expense of  approximately  $46,000  resulting in an increase of
         approximately $28,000 in net income.


    3.   SALE OF STOCK

          During the three  months  ended March 31,  1996,  the Company  sold an
          aggregate   606,061  of  its  common   shares  for  $950,000  (net  of
          commissions) in private placements.



                                      -6-
<PAGE>



Item 2.  Management's Discussion And Analysis Of Financial Condition And Results
         Of Operations

Results of Operations

     Three Months Ended March 31, 1996

     Sales for the three  months  ended  March 31,  1996  increased  $215,172 or
approximately  18% when  compared  to the three  months  ended  March 31,  1995.
Management  believes  that the  increase in sales was due to the addition of two
locations in St. Croix in the U.S. Virgin Islands.

     As of March 31,  1995,  the  Company  operated 16 stores  consisting  of 13
retail copy jewelry  stores,  one fine jewelry  store,  one  handcraft and gifts
store and one fine art gallery.  As of March 31, 1996, the Company also operated
one additional retail copy jewelry store and one additional fine jewelry store.

     The Costs of goods as a percentage  of revenues  increased  from 20% in the
first quarter of 1995 to 27% in the first quarter of 1996. Although there was an
increase  over the  comparable  period,  the ratio was the same during the first
quarter of fiscal 1996 as it was for the fiscal year ended December 31 1995.

     During  the first  quarter of 1996,  selling,  general  and  administrative
expenses  increased  when  compared  to the first  quarter  of 1995 by  $153,004
(approximately  20%).  Management  believes that this increase was primarily the
result of: (i) the cost of operating two additional  locations;  (ii) investment
in  infrastructure  for a four store expansion  during the first quarter of 1996
(see "Liquidity"  below);  and (iii) upgrading  computer software and accounting
systems to accommodate  planned and future expansion.  Management notes that, in
1994 and 1995,  store expansion was carried out in the third and fourth quarters
rather than the first  quarter.  Moreover,  historically,  the  Company's  first
quarter is its quarter of lowest revenues.

     Although  revenues  increased during the first quarter ended March 31, 1996
when compared to the quarter ended March 31, 1995,  profits decreased by $42,037
(approximately 47%). Management believes that this significant decrease resulted
from increased selling,  general and administrative  expenses and costs of goods
as discussed above and decrease sales at the Company's two New Orleans stores as
discussed below.

     Revenues same store  locations.  As of March 31, 1995, the Company operated
16 locations:  two in New Orleans, three in Monterey, two in Sacramento,  one in
San Diego, one in Santa Barbara, one in San Francisco,  one in Palm Springs, one
in Salt Lake City, one in Portland, one in Branson one in Minneapolis and one in
Oahu.  Revenues from these  locations  for the first  quarter of 1996  decreased
approximately 9% from the same period in 1995. Management believes this decrease
was primarily due to a drop in revenues in the Company's two New Orleans stores;
copy jewelry (17%) and fine art (53%).  Management  believes that these drops in
revenues resulted from extreme weather  conditions in the East that affected the
number of tourists  that  visited New Orleans and the fact that  Bourbon  Street
Gallery,  the  Company's  fine art gallery,  held a grand opening event in March
1995 that  effectively  doubled  the  revenues  for the first  quarter  of 1995.
Excluding  the two New  Orleans  locations,  revenues  for same store  locations
increased by approximately 6%.



                                      - 7 -


<PAGE>






Liquidity and Capital Resources

         As of March 31,  1996,  the  Company  had  $2,656,058  in cash and cash
equivalents  and  its  current  assets  exceeded  its  current   liabilities  by
$3,284,969.

         During 1996, the Company plans to open an additional  four stores.  One
of these stores opened in April 1996 and is located in the Anchorage Mall in San
Francisco. The Company has signed a lease for a store in the Doubletree Hotel in
Monterey and is negotiating  leases for stores in the  Stratosphere in Las Vegas
and the Navy Pier in Chicago.

         Management  believes that it will cost  approximately  $600,000 to open
these four new stores.  Management  believes  that the cost of opening these new
store will be paid from current cash reserves.

                                      - 8 -


<PAGE>



                           PART II - OTHER INFORMATION


Item 1.           Legal Proceedings

                           None.


Item 2.           Changes in Securities

                           None.


Item 3.           Defaults Upon Senior Securities

                           None.


Item 4.           Submission of Matters to a vote of Security Holders

                           None.


Item 5.           Other Information

                           None.


Item 6.           Exhibits and Reports on Form 8-K

                           None.




                                      - 9 -


<PAGE>


                                   SIGNATURES



Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registration  has duly  caused  this  report to be  signed on its  behalf by the
undersigned thereunto duly authorized.


                                    ELEGANT ILLUSIONS, INC.



Dated:  July 31, 1996               s/ James Cardinal
                                    ------------------
                                    James Cardinal,
                                    Chief Executive Officer




                                    s/ Tamara Gear
                                    ------------------
                                    Tamara Gear, Treasurer


                                     - 10 -





<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                                   1
<CURRENCY>                                     US Dollars
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   MAR-31-1996
<EXCHANGE-RATE>                                1.000
<CASH>                                         2,656,058
<SECURITIES>                                   0
<RECEIVABLES>                                  76,298
<ALLOWANCES>                                   0
<INVENTORY>                                    1,447,709
<CURRENT-ASSETS>                               4,208,401
<PP&E>                                         762,813
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 5,053,817
<CURRENT-LIABILITIES>                          923,432
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       17,334
<OTHER-SE>                                     3,963,273
<TOTAL-LIABILITY-AND-EQUITY>                   5,053,817
<SALES>                                        1,379,614
<TOTAL-REVENUES>                               1,379,614
<CGS>                                          366,798
<TOTAL-COSTS>                                  366,798
<OTHER-EXPENSES>                               933,238
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                79,578
<INCOME-TAX>                                   31,800
<INCOME-CONTINUING>                            47,778
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   47,778
<EPS-PRIMARY>                                  0
<EPS-DILUTED>                                  0
        


</TABLE>


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