ELEGANT ILLUSIONS INC /DE/
DEF 14A, 1998-06-11
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                                  SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

          Filed by the Registrant                    [X]
          Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential,  for  Use  of the  Commission  Only  (as  Permitted  by  Rule
     14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Solicitation Material Pursuant to Rule 14a-11(c) or rule 14a-12


                             ELEGANT ILLUSIONS, INC.
                (Name of Registrant as Specified in its Charter)

    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x]     No fee required.

[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        1)      Title of each class of securities to which transaction applies:
        2)      Aggregate number of securities to which transaction applies:
        3)      Per  unit  price  or  other  underlying  value  of  transaction
                computed  pursuant  to  Exchange  Act  Rule 0-11 (Set forth the
                amount on which  the filing fee is calculated  and state how it
                was determined):
        4)      Proposed maximum aggregate value of transaction:
        5)      Total fee paid:

[ ]     Fee paid previously with preliminary materials.

[ ]     Check  box  if any part of the fee is offset as  provided  by  Exchange
        Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
        fee was paid  previously.  Identify the previous filing by registration
        statement number, or the Form or Schedule and the date of its filing.

        (1)      Amount Previously Paid:
        (2)      Form, Schedule or Registration Statement No.:
        (3)      Filing Party:
        (4)      Date Filed:



<PAGE>





                             ELEGANT ILLUSIONS, INC.
                               542 Lighthouse Ave.
                                     Suite 5
                             Pacific Grove, CA 93950
                            Telephone (408) 649-1814

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            To Be Held June 22, 1998

     An Annual Meeting of  Stockholders of Elegant  Illusions,  Inc., a Delaware
corporation  (the  "Company"),  will  be  held  at the  Company's  offices,  542
Lighthouse  Ave.,  Suite 5, Pacific  Grove,  CA 93950,  on June 22, 1998 at 9:30
a.m., California time, for the following purposes:

          (1) To elect  five  directors  to hold  office  until the next  Annual
     Meeting of Stockholders or until their  successors have been duly qualified
     and elected;

          (2) To consider and act upon a proposal to approve the  appointment of
     Jeffrey S. Gilbert,  CPA as the independent auditor of the Company to audit
     the  accounts of the Company for the fiscal year ending  December 31, 1998;
     and

          (3) To transact  such other  business as may properly  come before the
     meeting or any adjournments thereof.

     Only holders of the Company's common stock, par value $0.001 per share (the
"Common  Stock") of record on May 6, 1998 are entitled to notice of, and to vote
at, the meeting or any adjournment  thereof. At May 6, 1998, the record date for
determination   of  stockholders   entitled  to  vote  at  the  meeting  or  any
adjournments  thereof,  17,155,038  shares  of  Common  Stock  were  issued  and
outstanding.

     WHETHER OR NOT YOU PLAN TO ATTEND THE  MEETING IN PERSON,  YOU ARE URGED TO
FILL  OUT,  SIGN AND  MAIL  PROMPTLY  THE  ENCLOSED  PROXY  IN THE  ACCOMPANYING
ENVELOPE.  PROXIES FORWARDED BY OR FOR BROKERS OR FIDUCIARIES SHOULD BE RETURNED
AS  REQUESTED  BY THEM.  THE  PROMPT  RETURN OF  PROXIES  WILL SAVE THE  EXPENSE
INVOLVED IN FURTHER COMMUNICATION.

                                             By Order of the Board of Directors,

                                             Tamara Gear
                                             Secretary

Pacific Grove, California
June 10, 1998


<PAGE>


                             ELEGANT ILLUSIONS, INC.
                               542 Lighthouse Ave.
                                     Suite 5
                             Pacific Grove, CA 93950
                            Telephone (408) 649-1814


                                 PROXY STATEMENT
                                       FOR
                         ANNUAL MEETING OF STOCKHOLDERS

                            To Be Held June 22, 1998

     This Proxy Statement is furnished to holders of the Company's common stock,
par  value  $0.001  per share  (the  "Common  Stock"),  in  connection  with the
solicitation of proxies by the Board of Directors of Elegant Illusions,  Inc., a
Delaware  corporation  (the  "Company"),  for  use  at  the  Annual  Meeting  of
Stockholders of the Company to be held at the Company's offices,  542 Lighthouse
Ave.,  Suite  5,  Pacific  Grove,  CA  93950,  on June  22,  1998 at 9:30  a.m.,
California time, and at any and all  postponements or adjournments  thereof (the
"Annual Meeting") for the purposes of:

          (1)  Electing  five  directors  to hold  office  until the next Annual
     Meeting of Stockholders or until their  successors have been duly qualified
     and elected;

          (2)  Considering and acting upon a proposal to approve the appointment
     of Jeffrey S.  Gilbert,  CPA as the  independent  auditor of the Company to
     audit the  accounts of the Company for the fiscal year ending  December 31,
     1998; and

          (3)  Transacting  such other  business as may properly come before the
     meeting or any adjournments thereof.

The approximate  date on which this Proxy Statement and  accompanying  proxy are
first being sent or given to stockholders is June 10, 1998.

     Shares of Common Stock  represented by each proxy, if properly executed and
returned to the Company prior to the Annual Meeting,  will be voted as directed,
but if not  otherwise  specified,  will be voted  for the  election  of the five
nominees for director and to approve the appointment of Jeffrey S. Gilbert,  CPA
as independent auditor, all as recommended by the Board of Directors.

     If the Annual  Meeting is  postponed or  adjourned  for any reason,  at any
subsequent  reconvening  of the Annual  Meeting all proxies will be voted in the
same manner as such proxies  would have been voted at the original  convening of
the Annual Meeting (except for proxies which have  theretofore  effectively been
revoked or withdrawn), notwithstanding that they may have been effectively voted
on the same or any other matter at a previous meeting.



<PAGE>


     The Board of  Directors  knows of no other  business to be presented at the
Annual Meeting. If any other business is properly presented, the person named in
the enclosed proxy has authority to vote on such matters in accordance with such
person's discretion. A stockholder executing the proxy may revoke it at any time
before it is voted by giving written notice to the Secretary of the Company.

     The  solicitation  of proxies in the enclosed form is made on behalf of the
Company's  Board of  Directors.  The entire cost of  soliciting  these  proxies,
including the costs of preparing,  printing and mailing this Proxy Statement and
accompanying  materials  to  stockholders,  will be  borne  by the  Company.  In
addition  to  use of the  mails,  proxies  may  be  solicited  personally  or by
telephone or otherwise by officers,  directors and employees of the Company, who
will receive no additional  compensation for such activities.  Arrangements will
also  be  made  with  brokerage  houses  and  other  custodians,   nominees  and
fiduciaries to forward solicitation materials to the beneficial owners of shares
held of record by such brokerage houses,  custodians,  nominees and fiduciaries.
Such  parties  will be  reimbursed  for their  reasonable  expenses  incurred in
forwarding the proxy materials.

                           VOTE REQUIRED FOR APPROVAL;
                      SHARES ENTITLED TO VOTE; RECORD DATE

     The  affirmative  vote of the  holders of a  plurality  of the  outstanding
shares of Common Stock present or  represented  by proxy and entitled to vote at
the Annual Meeting at which a quorum is present is required to elect each of the
five directors nominated for reelection to the Company's Board of Directors. All
other matters  properly  brought  before the Annual Meeting will be decided by a
majority of the votes cast on the matter,  unless otherwise  required by law. As
of May 6, 1998,  the  Company's  directors  and  executive  officers,  and their
affiliates,  had a beneficial  interest in an aggregate of 13,048,360  shares of
Common Stock,  representing  approximately 76.1% of the Common Stock outstanding
on May 6, 1998 (the "Record  Date") and entitled to vote on all  proposals to be
presented at the Annual Meeting. The presence at the Annual Meeting,  whether in
person or by proxy,  of the  holders of at least a majority  of the  outstanding
shares of Common  Stock  entitled to vote thereat  constitutes  a quorum for the
transaction of business.

     On the Record  Date,  there were  outstanding  17,155,038  shares of Common
Stock.  Only  holders of record of Common  Stock at the close of business on the
Record Date will be  entitled to notice of, and to vote at, the Annual  Meeting.
Each  share of Common  Stock is  entitled  to one vote for each  director  to be
elected and upon all other  matters to be brought to a vote by the  Stockholders
at the forthcoming Annual Meeting.

     In the  election  of  directors,  votes may be cast in favor of or withheld
with respect to each nominee.  Votes that are withheld and broker non-votes with
respect to the election of directors will be excluded entirely from the vote and
will have no effect.  Abstentions may be specified on all proposals,  except for
the election of directors.  Abstentions and broker  non-votes will be counted as
present for purposes of  determining  the existence of a quorum.  Abstentions on
the proposal to approve the  appointment of Jeffrey S. Gilbert,  CPA will have a
negative vote because approval of the proposal  requires the affirmative vote of
the majority of the shares of Voting Stock present or  represented at the Annual
Meeting.

                                       2

<PAGE>


                              SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth  information  with respect to the beneficial
ownership  of  Common  Stock  as of May 6,  1998 by:  (i) each of the  Company's
directors and executive  officers;  (ii) each person who is known by the Company
to be the beneficial owner of five percent or more of the outstanding  shares of
Common Stock; and (iii) all of the Company's directors and executive officers as
a group:

Name and Address                       Amount of Record
of Beneficial                           and Beneficial                Percent of
    Owner                                 Ownership                      Class
- ----------------                       ----------------               ----------

James C. Cardinal                         6,380,000                      37.2%
542 Lighthouse Ave., Suite 5
Pacific Grove, CA  93950

Gavin M. Gear                             3,343,430(1)                   19.5%
542 Lighthouse Ave., Suite 5
Pacific Grove, CA  93950

Tamara Gear                               3,324,930(1)                   19.4%
542 Lighthouse Ave., Suite 5
Pacific Grove, CA  93950

Janet Heinze                                      0                         0%
542 Lighthouse Ave., Suite 5
Pacific Grove, CA  93950

Keith Brandon                                     0                         0%
542 Lighthouse Ave., Suite 5
Pacific Grove, CA  93950

All Officers and
Directors as a Group
  (5 Persons)                            13,048,360                      76.1%

- -----------------

(1)  Gavin and Tamara  Gear are husband  and wife.  The shares  listed for Gavin
     Gear do not include the shares  owned by Tamara Gear and the shares  listed
     for Tamara Gear do not include the shares owned by Gavin Gear.

                                       3

<PAGE>


                              ELECTION OF DIRECTORS

     General

     Unless otherwise  instructed,  the proxy holders intend to vote the proxies
received by them FOR the five nominees below.

                                James C. Cardinal
                                   Gavin Gear
                                   Tamara Gear
                                  Janet Heinze
                                  Keith Brandon

     All nominees  listed above are currently  members of the Board of Directors
and were  previously  elected  directors by the  stockholders,  except for Janet
Heinze and Keith Brandon.  Effective  February 23, 1998, the Board of Directors,
pursuant to Article III of the Company's By-Laws,  increased the size of the the
Board of Directors from three to five and filled the two newly created vacancies
in the Board of Directors by appointing  Ms. Heinze and Mr. Brandon to the Board
of Directors.

Each nominee has  consented to being named in this Proxy  Statement and to serve
it elected.  If any nominee  becomes  unavailable for any reason or if a vacancy
should occur before the election,  the shares represented by the proxies will be
voted for such person,  if any, as may be  designated by the Board of Directors.
However,  management  of the Company  has no reason to believe  that any nominee
will be  unavailable  or that any vacancy of the Board of Directors  will occur.
The five nominees will serve until the next Annual Meeting of  Stockholders  and
until their successors are elected.

Directors and Nominees for election to the Board of Directors

     Set  forth  below  is a  description  of the  backgrounds  of  each  of the
directors and nominees of the Company.

     JAMES CARDINAL,  age 51, has been a director of Elegant Illusions,  Inc., a
California  corporation (the "Subsidiary")  since 1992 and a business consultant
for the  Subsidiary  since 1989. He was a director of Bay Area Grand  Illusions,
Inc. ("Bay"),  an affiliate company,  from June 1992 until it s merger in to the
Subsidiary.  Prior thereto,  he was  self-employed as a business  consultant and
capital  organizer to start-up  companies.  He has  extensive  experience in the
wholesale  and retail  jewelry  business in addition to hands on  experience  in
organizing and managing new companies.

     GAVIN  GEAR,  age 46,  was a  founder  and has  been the  President,  Chief
Financial  Officer and a director  of the  Subsidiary  since 1989.  Mr. Gear was
President,  Chief Financial Officer and a director of Copy Jewels,  Inc. ("CJI")
from 1989 until its merger into the  Subsidiary  and President and a director of
Bay from 1988 until its merger in to the  Subsidiary.  Since  1979,  he also has
been the  President,  Chief  Financial  Officer  and a Director  of Cannery  Row
Enterprises, Inc. ("CRE"). CRE was acquired by the Company in July 1994.

     TAMARA GEAR, age 39, was a founder and has been the Secretary-Treasurer and
a director of the Subsidiary since 1989. She was the  Secretary-Treasurer  and a
director of CJI (from 1989) and of Bay (from 1988) until their  merger in to the
Subsidiary.  Since 1985,  she also has been an officer and director of CRE. From
1984 to 1985, Ms. Gear was a gemologist for Sun Studies in Carmel.  From 1980 to
1984, she was the retail manager for Cannery Row Enterprises.

                                       4

<PAGE>


     JANET HEINZE,  age 51, has taught  elementary  school at the Park School in
Hayward,  California  since September of 1997. Ms. Heinze taught at the American
School in  Guadalajara,  Mexico from  September  1991 to August 1996. Ms. Heinze
graduated  from the  University  of  California,  Berkeley  (UCB) in 1969 with a
degree in Sociology,  received her teaching  credentials  at UCB in 1970 and her
Masters degree from Framingham State  University,  Framingham,  Massachusetts in
1996.

     KEITH  BRANDON age 65, has been a director of the  Company  since  February
1998.  Since 1976,  Mr.  Brandon has owned and operated KRB  Bookkeeping,  a tax
consulting firm.

     The Board of  Directors  recommends a vote FOR the election of the nominees
for director named above.


                MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

Board of Director Meetings

     During the fiscal year ended  December  31,  1997,  the Board of  Directors
acted two times by written consent.  All directors attended at least 75% or more
of the aggregate of the meetings of the Board of Directors of the Company and of
the  committees  of the Board of Directors  on which they  served.  The Board of
Directors does not have any standing Nominating or Compensation Committees.

Audit Committee

     Effective  February 23,  1998,  the Board of Directors  has  established  a
standing Audit Committee.  The Audit Committee recommends the independent public
accountants  that the Company  considers  to perform the annual  audit,  reviews
financial  statements,  and  reviews  the  observations  of  independent  public
accountants concerning their annual audit. The Audit Committee consists of Gavin
Gear, Janet Heinze and Keith Brandon.  During the fiscal year ended December 31,
1997, there were no meetings of the Audit Committee.

                               EXECUTIVE OFFICERS

     the following table sets forth the executive officers of the Company.

     Name                       Age                     Position(s) Held
     ----                       ---                     ----------------
     James Cardinal             51                      Chief Executive Officer

     Gavin Gear                 46                      President

     Tamara Gear                39                      Secretary-Treasurer

     For a  brief  description  of  the  business  backgrounds  of  each  of the
executive officers see "Nominees for Directors."

                                       5

<PAGE>


                             EXECUTIVE COMPENSATION

     The following  table sets forth a summary of the  compensation of the Chief
Executive  Officer of the Company for the fiscal years ended  December 31, 1997,
1996 and 1995. No Executive  Officer  received  total annual salary and bonus in
excess of $100,000. Total compensation paid to all three executive officers as a
group during 1997 was $205,610.

<TABLE>
<CAPTION>

                           SUMMARY COMPENSATION TABLE

                                                                   Long-Term Compensation
                                                          -----------------------------------------
                             Annual Compensation             Awards              Payouts
                      -------------------------------     ---------------   ---------------
                                             Other        Restrict-                       All Other
                                             Annual       ed Stock     LTIP               Compensa
Name and Principal                    Bonus  Compen-      Award        Options  Payouts   -tion
 Position             Year   Salary    ($)   sation($)      ($)        SARs       ($)       ($)
- --------------------  ----   ------   -----  ---------    --------     -------  -------   ---------

<S>                 <C>      <C>      <C>       <C>         <C>         <C>       <C>       <C>
James Cardinal      1997     73,750    0         0           0           0         0         0
 CEO                1996     59,394    0         0           0           0         0         0
                    1995     54,108    0         0           0           0         0         0
</TABLE>


Compensation of Directors

     In respect of the year ended December 31, 1997,  the Directors  received no
compensation for their services as Directors of the Company.  Effective February
1998, however, one of the non-employee  Directors is paid an annual retainer fee
of $2,000.  The Company also  reimburses  its Directors for travel,  lodging and
related  expenses  they may incur  attending  Board of Directors  and  committee
meetings.

Section 16(a) Beneficial Ownership Reporting Compliance

     To the Company's  knowledge,  based solely on a review of such materials as
are required by the Securities and Exchange Commission,  no officer, director or
beneficial  holder  of  more  than  ten  percent  of the  Company's  issued  and
outstanding shares of Common Stock failed to timely file with the Securities and
Exchange  Commission  any form or report  required  to be so filed  pursuant  to
Section  16(a) of the  Securities  Exchange  Act of 1934  during the fiscal year
ended December 31, 1997.

                     RATIFICATION OF APPOINTMENT OF AUDITORS

     The Board of Directors, upon the recommendation of its Audit Committee, has
appointed Jeffrey S. Gilbert,  CPA as the independent auditor of the Company for
the fiscal year ending December 31, 1998. Stockholders are being asked to ratify
this  appointment.  The Company has been informed  that Jeffrey S. Gilbert,  CPA
does not have any direct financial  interest or any material indirect  financial
interest  in the  Company  nor has he had any  connection  during the past three
years with the Company in the capacity of promoter, underwriter, voting trustee,
director, officer or employee.

     The financial statements for at least the three fiscal years ended prior to
December 31, 1997 were audited by  Hollander,  Gilbert & Co.  Jeffrey S. Gilbert
was the partner in charge of these audits at Hollander, Gilbert & Co.

     Jeffrey S. Gilbert CPA is not expected to be present at the meeting.


     The Board of  Directors  recommends  a vote FOR the  proposal to ratify the
appointment of Jeffrey S. Gilbert, CPA as independent accountant for the Company
for the fiscal year ending December 31, 1998.

                                       6

<PAGE>


CERTAIN  RELATIONSHIPS AND RELATED TRANSACTIONS

     During the fiscal  years ended  December  31, 1997 and 1996,  there were no
transactions to which the Company was a party,  in which any executive  officer,
director, nominee for director, principal stockholder or immediate family member
of any of the foregoing persons had a direct or indirect material interest.

                                     GENERAL

     The Annual Report to  Stockholders  (which  includes the  Company's  Annual
Report on Form  10-KSB) for the fiscal year ended  December 31, 1997 is enclosed
herewith.  The  Annual  Report  does not form any part of the  material  for the
solicitation of proxies.

     Pursuant to the rules of the Securities and Exchange Commission, a proposal
to be presented by a Stockholder  at the Company's  1998 Annual  Meeting must be
received  by the  Company  at its  principal  executive  offices  no later  than
February  5, 1999 to be  included  in the  Company's  proxy  statement  for that
meeting.


                                 OTHER BUSINESS

     Management  knows of no other  matter  that will come  before the  meeting.
However,  if other  matters do come before the meeting,  the proxy  holders will
vote in accordance with their best judgment.




                                     By Order of the Board of Directors,

                                     Tamara Gear
                                     Secretary

June 10, 1998

<PAGE>
PROXY                                                                      PROXY

                            ELEGANT ILLUSIONS, INC.
                          542 Lighthouse Ave., Suite 5
                             Pacific Grove, CA 93950
          This Proxy is Solicited on Behalf of the Board of Directors.

The  undersigned  hereby  appoints  James  Cardinal as Proxy,  with the power to
appoint his substitute,  and hereby  authorizes him to represent and to vote, as
designated below, all the shares of Common Stock of Elegant Illusions, Inc. held
of  record  by  the  undersigned  on May  6,  1998  at  the  annual  meeting  of
stockholders to be held at the Company's offices,  542 Lighthouse Ave., Suite 5,
Pacific Grove, CA 93950, on June 22, 1998 at 9:30 a.m.,  California  time, or at
any and all postponements or adjournments thereof.

This proxy when properly executed will be voted in the manner directed herein by
the undersigned  stockholder.  If no direction is made, this proxy will be voted
FOR Proposals 1 and 2.

The Board of Directors  recommends  that the  stockholders  vote FOR each of the
proposals.  Please review  carefully  the Proxy  Statement  delivered  with this
Proxy.

1.   Proposal to elect James C. Cardinal,  Gavin Gear, Tamara Gear, Janet Heinze
     and Keith Brandon as directors until the next Annual Meeting or until their
     successors have been duly qualified and elected.

|_|  FOR all nominees listed above        |_|  WITHHOLD AUTHORITY
(except as marked to the contrary below)   to vote for all nominees listed above

 -------------------------------------------------------------------------------
     (Instruction: to withhold authority to vote for any individual nominee
             write that nominee's name in the space provided above)



2.   Proposal  to approve  the  appointment  of Jeffrey S.  Gilbert,  CPA as the
     independent auditor of the Company to audit the accounts of the Company for
     the fiscal year ending December 31, 1998.

     |_|  FOR         |_|  AGAINST         |_|  ABSTAIN

            The Proxies are authorized to vote, in their discretion,
       upon such other business as may properly come before the meeting.


                                   Dated: June ______, 1998


                                   _____________________________________________
                                                      Signature


                                   _____________________________________________
                                             Signature, if held jointly


Please  sign  exactly  as name  appears  above.  When  shares  are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full corporate name by the President or other authorized  officer.  If a
partnership, please sign in partnership name by an authorized person.



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