RUBBERMAID INC
10-K405, 1996-03-14
PLASTICS PRODUCTS, NEC
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<PAGE>   1




                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                   FORM 10-K

/X/      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934 
For the fiscal year ended DECEMBER 31, 1995

                                       OR

/ /      TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934 

For the transition period from _______________ to ________________

Commission file number 1-4188
                       ------

                            RUBBERMAID INCORPORATED
                            -----------------------
             (Exact name of Registrant as specified in its charter)

               OHIO                                  34-0628700
               ----                                  ----------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

1147 AKRON ROAD, WOOSTER, OHIO                             44691-6000
- ---------------------------------------                    ----------
(Address of principal executive office)                    (Zip Code)

Registrant's telephone number, including area code - 330-264-6464
                                                     ------------

Securities registered pursuant to Section 12(b) of the act:

    Title of each class               Name of each exchange on which registered
COMMON, PAR VALUE $1.00 PER SHARE              NEW YORK STOCK EXCHANGE
- ---------------------------------              -----------------------

Securities registered pursuant to Section 12(g) of the act:  NONE
                                                             ----

Indicate by check mark whether Registrant (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months, and (2) has been subject to such filing requirements
for the past 90 days.  Yes   X   No
                           -----    ----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K.  /X/

Common Shares, Par Value $1.00, Outstanding at January 31, 1996 -- 154,589,297.
Aggregate market value of such shares held by non-affiliates of Registrant as
of that date -- $4,386,471,000.

                      DOCUMENTS INCORPORATED BY REFERENCE

Portions of Registrant's Proxy Statement for the Annual Meeting of Shareholders
on April 23, 1996 -- Part III

Consolidated financial statements and other data from Registrant's 1995 Annual
Report to Shareholders -- Parts I and II                    





<PAGE>   2



                                        
                                     PART I
                                     ------
ITEM 1.  BUSINESS
- -----------------
                
                General
                -------

                Registrant was incorporated under the laws of the State of Ohio
in 1920.  Registrant and its subsidiaries operate in one industry segment which
consists of the manufacture, marketing, selling and distribution of plastic and
rubber products consumed primarily by the end-user in the consumer, commercial,
industrial, agricultural, institutional, office, marine, automotive
accessories, contract, juvenile and home health care accessories markets.  The
items produced and marketed by Registrant are in such categories as:
housewares; home horticulture; decorative coverings; leisure and recreational
products; infant and children's toys; office and computer furniture; commercial
and industrial maintenance products; home health care products; sanitary
maintenance; and food service products.  Registrant's broad range of products
are sold and distributed through its own sales personnel and manufacturers'
agents to a variety of retailers and wholesalers, including mass merchandisers,
toy stores, office supply outlets, catalog showrooms, home supply stores and
distributors serving institutional markets.

                Registrant's basic philosophy is to manufacture and market
branded, high-quality products that offer high value to customers and
consumers.  Value is that best combination of quality, service, timeliness,
innovation and price as perceived by the user.  Registrant's strategic
direction is to grow as a global enterprise by focusing on developing best
values through innovation, partnerships and continuous improvement, which will
be reflected in the recognition of the Registrant's brands worldwide.

                Registrant's growth objective is to double sales and earnings
per share over a five-to-six year period, a rate consistent with its long-term
historical performance.  Prior to the late 1970s, the objective was to double
sales and earnings on average over a six-year period.  Reflecting the higher
rates of inflation that then existed in the US economy, the growth objective
was increased to an annual average compounded rate of 15 percent, which would
cause a doubling in size every five years.  In 1995, Registrant announced an
adjustment of its growth objective to reflect the lower inflation in the US
economy, resulting in the current objective of doubling over a five-to-six year
period.

                Registrant expects to meet its growth objective primarily from
internally generated core business activities, supplemented by selective
acquisitions.  Registrant has focused its resources to achieve growth through
continued introduction of new products and line extensions, entry into new
product categories and markets, maintaining competitiveness in its existing
product lines, expanding its core businesses to attain a global presence, and
through business development activities, such as acquisitions, joint ventures
or licensing arrangements.

                To support this growth initiative, Registrant has accelerated
its focus on continuous improvement and value enhancements.  Since announcing
this initiative of accelerated value improvement in 1994, productivity achieved
by Company associates has reached record levels.  Those savings are being
reinvested in activities that support the long-term growth initiative of the
Registrant, such as capital expenditures for expansion and productivity
improvements, new product research and development, human resource training and
business development activities.





                                       1
<PAGE>   3
                In December 1995, Registrant announced a realignment program
aimed at streamlining its manufacturing and distribution operations.  That plan
includes reducing the number of stock-keeping units (SKUs) by approximately 40
percent, the closing or disposal of nine facilities and an approximate nine
percent reduction in Registrant's worldwide workforce. The SKUs eliminated
represented approximately five percent of sales in 1995.  The actions announced
are aimed at furthering Registrant's value improvement initiative and is
expected to lead to improved customer service, lower costs and reduced
complexity in the core businesses.  Registrant recorded a one-time, primarily
non-cash charge of $158 million in 1995 to reflect costs associated with the
realignment.

                Concurrent with the realignment announcement, Registrant also
added a strategic initiative to balance its long-term capital structure.  By
prudently increasing the amount of debt as part of its capitalization,
Registrant expects to lower the cost of capital employed in its business.

                Business Development Activities
                -------------------------------

                Registrant's acquisition strategy is focused on companies that
tend to fit one of three broad criteria: provide a base for a new product
category offering significant growth opportunities, provide an extension of an
existing core business, or provide geographic extension and/or an expanded
presence in an international market.  The companies acquired by the Registrant
tend to have common characteristics, many of which are shared with the
Registrant.  Among these characteristics are: a high-quality image; emphasis on
marketing and customer service; capability to benefit from new product
development; similar materials and/or related manufacturing processes and/or
comparable distribution channels.  The businesses acquired during the last
several years include:

                CIPSA, the leading plastic housewares manufacturer and marketer
in Mexico, was acquired in 1992.  It now operates as Rubbermaid de Mexico and
is part of the Home Products Division.

                Iron Mountain Forge Corporation, a leading manufacturer and
marketer of commercial playground equipment, was also acquired in 1992 and
formed the foundation for the Little Tikes Commercial business.  It expanded
Little Tikes' development of the growing child care market into parks, schools,
playgrounds and other commercial recreation markets.  Glenwood Systems Pty.
Ltd, acquired in 1994, a leading marketer and designer of commercial play
systems in Australia known as Ausplay and PAR-REC Holdings, Inc., acquired in
1995, a leading manufacturer of similar play equipment in Canada, expand
product lines and the distribution of commercial play structures into
additional geographic markets.  Decor Concepts, Inc., acquired in 1995 and
known as OMNI, makes contained-play systems for commercial uses such as in
restaurants and indoor playgrounds which expands the commercial play business
into new markets.

                Empire Brushes, Inc., acquired in 1994, a manufacturer and
marketer of mops, brooms, brushes and other cleaning products for home and
commercial use, has been integrated with Registrant's existing cleaning
products business and is now Rubbermaid Cleaning Products Inc., a part of the
Home Products Division.

                Carex, now Rubbermaid Health Care Products Inc., acquired in
1994, manufactures and sells bath safety, mobility, daily living and personal
care aids and accessories for the home health care market, a new market for the
Registrant. Incorporating a marketing focus and the Rubbermaid brand,
Registrant expects to enhance new product development, offer greater product
line values and expand channels of distribution.





                                       2

<PAGE>   4
                A joint venture with Richell Corporation, a leading Japanese
housewares manufacturer, was formed in 1994.  The joint venture, Rubbermaid
Japan Inc., develops, markets and sells housewares, leisure and seasonal
products in Japan.  In October 1994, Registrant exercised an option to increase
its equity position from an initial 40 percent to 51 percent.

                Royal Rubbermaid Structures Ltd., a joint venture of the
Registrant and Royal Plastics Group Limited of Canada, was formed early in
1995.  This venture manufactures and markets modular plastic components and
kits for small structures, such as storage buildings and sheds. Each partner
owns 50 percent of the joint venture.  The Seasonal Products business of
Registrant maintains primary responsibility for conducting the sales and
marketing efforts of the joint venture.

                Also in 1995, Injectaplastic S.A., a plastic housewares
manufacturer and marketer in France, was acquired.  Injectaplastic re-
established the Registrant in the European marketplace for housewares and
seasonal product lines following dissolution of the previous Curver Rubbermaid
joint venture with DSM, the Dutch Chemical Group.  In November 1995, a majority
interest in Dom-Plast S.A., a leading manufacturer and marketer of plastic
housewares products in Poland, was acquired.  This expanded Registrant's
presence in Central and Eastern Europe, and offers an attractive manufacturing
opportunity for distribution of Registrant's products into Northern and Western
Europe.

                In 1994, Registrant sold its 40-percent interest in the Curver
Rubbermaid European housewares joint venture to DSM who held the remaining
60-percent interest.  Registrant believes that it has a greater opportunity in
the European market by proceeding on an independent basis.

                In 1994, Registrant's Seasonal Products business divested its
outdoor casual resin furniture business, including the manufacturing facility
in Stanley, North Carolina.  The divestiture will allow management to provide
greater focus and resources on core business competencies.

                Also in 1994, the Davson Division of Rubbermaid Office Products
Inc. was sold because the Davson product line was not considered a long-term
strategic complement to the remaining office products business.

                Net Sales

                The percent of net sales contributed by each of the consumer
and institutional classes of products for the three years ended December 31,
1995 was as follows:


<TABLE>
<CAPTION>
                                 NET SALES
                                 ---------


                                  Consumer               Institutional
                                  --------               -------------
          <S>                      <C>                       <C>
          1995                      80%                       20%
          1994                      79%                       21%
          1993                      78%                       22%
</TABLE>





                                       3
<PAGE>   5



                 Raw Materials
                 -------------

                 The principal raw materials used in the manufacture of
Registrant's products are various plastic resins and synthetic rubber (all of
which are derivatives of petroleum or natural gas liquids) and color
concentrates.  All of these items are available from numerous competitive
sources.  For the most part, the particular raw materials which Registrant uses
are of a commodity nature whose prices are subject to change as supply and
demand fluctuate.  From 1991 to mid-1994, resin costs remained relatively
stable, however beginning mid-1994 and continuing into 1995, resin costs began
to escalate rapidly, as demand was growing and supply tightened.  Because of
the sharpness and rapidity of the price increases, Registrant was unable to
fully recover the incremental costs through adjustments to its selling prices,
thus negatively impacting earnings for 1995.  The sharp increases in resin
costs began to moderate beginning mid-1995 and have now declined from the peak
reached during 1995, as supply and demand have returned to more balanced
levels.  Registrant has accelerated its continuing programs for substituting
available or reformulated resins that are consistent with its quality
standards.  The Registrant expects to obtain adequate supplies of raw materials
for its needs.

                 Patents and Trademarks
                 ----------------------

                 There are no patents or licenses considered material to the
business.  Registrant is of the opinion that through sustained advertising and
use, the trademark RUBBERMAID has become of value in the identification and
acceptance of its products, especially in North America.  In addition,
Registrant has many well-known brands such as CON-TACT (pressure sensitive
decorative coverings), ELDON (office products), LITTLE TIKES (toys), and SECO
(floor maintenance products) that compete in domestic and international
markets.

                 Seasonality
                 -----------

                 Historically, the year-end holiday season records the highest
sales volume for the toy industry; however, the Little Tikes spring and summer
products have served to more evenly balance monthly shipments.  Rubbermaid
Specialty Products concentrates its efforts on product categories of a seasonal
nature, including insulated products, planters, and bird feeders. Insulated
product sales are highest during the first six months of the year, and
inventories are built during the other periods of the year in order to more
easily accommodate demand.  No material portion of Registrant's other business
is of a highly seasonal nature.

                 Working Capital
                 ---------------

                 Working capital requirements of the business increase
generally as sales volumes increase.  There are normally no unusual working
capital needs existent at any one time in the ordinary course of business.
Dating programs offering extended terms are carried on by the various operating
companies as part of their normal marketing activities.

                 Customers
                 ---------

                 Sales are made to a broad range of customers, one of which
accounted for 15%, 15%, and 14% of net sales in 1995, 1994, and 1993,
respectively.  Due in part to Registrant's perception that consumers are loyal
to Registrant's brand names, Registrant does not believe that the loss of any
one customer would have a materially adverse effect on its business.





                                       4

<PAGE>   6



                 Backlog
                 -------

                 Registrant produces to and sells from inventory for the
majority of its products.  The amount of backlog existent at any one time is
not a significant factor in the business.

                 Competition
                 -----------

                 All markets served by Registrant and its subsidiaries are
competitive as to price, service, and product performance.  Most of
Registrant's products compete not only with those of other manufacturers using
similar raw materials but also with products manufactured from other materials.
Many of the competitor companies are either closely held or are divisions of
larger entities.  Registrant is recognized as a strong competitive factor in
the marketplace, but there is no reliable quantitative manner in which the
aggregate competitive position of Registrant can be determined.

                 Research and Development
                 ------------------------

                 Registrant expended approximately $28,963,000, $27,747,000,
and $28,202,000 during 1995, 1994, and 1993, respectively, on research and
development activities related to product, process and materials development,
and mold design.  These costs are charged to operations as incurred.

                 Environmental Matters
                 ---------------------

                 Compliance with Federal, State, and local provisions, which
have been enacted or adopted regulating the discharge of materials into the
environment, or otherwise relating to the protection of the environment, is not
expected to have an adverse effect upon the capital expenditures, earnings, or
competitive position of Registrant and its subsidiaries.  Reference is made to
pages 40 and 41 of the 1995 Annual Report to Shareholders, which is contained
in Exhibit 13 hereof, concerning further information regarding Registrant's
Environmental Program.

                 Employees
                 ---------

                 The average number of persons employed by Registrant and its
subsidiaries during 1995 was 14,054.

                 Foreign Operations
                 ------------------

                 Reference is made to page 38 of the 1995 Annual Report to
Shareholders, which is contained in Exhibit 13 hereof, for information
concerning Registrant's operations in different geographical areas.  Export
sales are not material and are, therefore, not separately stated.

                 To accelerate international growth, foreign businesses are
positioned to provide direct line reporting relationships with their
counterpart domestic operation.  The management of Rubbermaid businesses around
the world, plus the coordination of sales in foreign markets, are the
responsibility of the respective core operating companies.  The Corporate role
is to develop and coordinate with the core businesses strategic plans,
priorities, and global operations.  To improve efficiencies in the new regions
being developed, staff functions are centralized, while the line functions are
decentralized to each core business.





                                       5
<PAGE>   7
                 Registrant uses a variety of approaches to expand and develop
international markets.  To initiate market development in certain geographic
areas, particularly new and developing markets, emphasis is placed on exporting
from existing manufacturing facilities.  Where market size and economics
justify, manufacturing facilities are established - for example, Canada, Europe
and Mexico.  In markets where it is deemed appropriate to gain immediate access
to manufacturing facilities or distribution, Registrant may make selective
acquisitions.  Licensing arrangements are used in those markets where the costs
of importing are prohibitive and where Company-owned manufacturing is not
economically justified.  In addition, Registrant may use a combination of any
or all of these approaches.  Today, Rubbermaid products are distributed
worldwide.

                 No greater known significant risk is attendant to the foreign
business than to the domestic business conducted by Registrant and its
subsidiaries.

                 Forward-Looking Discussions
                 ---------------------------
                 Except for the historical information contained, or
incorporated by reference herein, the statements and objectives set forth in
Item 1, or incorporated by reference in Item 7, are forward-looking and involve
uncertainty and risk.  Registrant's future financial performance may differ
materially from those described in the forward-looking statements made by, or
on behalf of, Registrant as a result of a variety of factors such as changes
in:  a) the competitive environment; b) the condition of the industry and
economy, including the effects of weather, consumer and customer demand; c) the
cost of raw materials, which may not be recovered through selling prices; d)
the rate of growth in selling, general and administrative expenses due to
Registrant's business expansion; e) working capital requirements; f) the under
utilization of Registrant's production facilities; g) international factors,
including currency exchange rates, economic conditions and difficulties or
delays in Registrant's business expansion outside the United States, or h)
difficulties or delays in the implementation of the Registrant's realignment
program.

ITEM 2.  PROPERTIES
- -------------------

                 Registrant and its subsidiaries have manufacturing and/or
warehousing locations in 14 states and 10 foreign countries.

                 Major plant and warehouse locations of Registrant are as
follows:

                         Home Products Division - Wooster and Akron, Ohio;      
                         Phoenix, Arizona; Sparks, Nevada (leased); Cortland,
                         New York; Greenville, and Robersonville, North
                         Carolina; Cleburne and Greenville, Texas; Suffolk,
                         Virginia (leased); Mississauga, Ontario and  Montreal,
                         Quebec (leased), Canada; Toyama, Japan; Mexico City,
                         Mexico; Oyonnax, France; and Slupsk, Poland.

                         Rubbermaid Specialty Products Inc. - Goddard and
                         Winfield, Kansas; and Centerville, Iowa.





                                       6

<PAGE>   8





                         The Little Tikes Company - Hudson and Sebring, Ohio;
                         City of Industry (leased), California; Aurora and
                         Farmington, Missouri; Shippensburg, Pennsylvania;
                         Columbia, South Carolina; Melbourne, Australia
                         (leased); Paris and Guelph (leased), Ontario, Canada;
                         Dublin, Ireland; and Differdange, Luxembourg.

                         Rubbermaid Commercial Products Inc. - Winchester,
                         Virginia; Phoenix, Arizona (leased); Cleveland,
                         Tennessee; Birmingham, England (leased); and
                         Dietzenbach, Germany (leased).

                         Rubbermaid Office Products Inc. - Maryville, Tennessee
                         Silverwater, Australia (leased); Shefford, England
                         (leased); and Coignieres, France (leased).

                         Rubbermaid Health Care Products Inc. - Statesville,
                         North  Carolina.                                   


                 Certain facilities are subject to mortgages securing
industrial revenue bond or other governmental financing.

                 The properties and facilities of Registrant and its
subsidiaries are modern and suitable to the requirements of the business.  On
an overall basis, these facilities, with certain exceptions due primarily to
general economic slowdowns, have been operated near capacity.  As a general
rule, continuing capital expenditures are required each year to provide the
necessary plant, equipment, and tooling to support the growth of the business.
To supplement its own facilities, Registrant has followed a practice of
sourcing a portion of its production and warehousing requirements from third
parties.

ITEM  3.         LEGAL PROCEEDINGS
- --------         -----------------

                 There are no material pending legal proceedings to which
Registrant or any of its subsidiaries is a party.

ITEM  4.         SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- --------         ---------------------------------------------------

                 During the fourth quarter of the fiscal year covered by this
Form 10-K, no matter was submitted to a vote of Registrant's shareholders,
through the solicitation of proxies or otherwise.





                                       7
<PAGE>   9



<TABLE>
<CAPTION>
                                           Executive Officers of Registrant
                                           --------------------------------

                                          Employed By
                                          -----------
                                          Registrant
                                          ----------
             Name               Age          Since                       Positions and Offices Held
             ----               ---          -----                       --------------------------
 <S>                             <C>         <C>          <C>
 Wolfgang R. Schmitt             52          1966         Chairman of the Board and
                                                          Chief Executive Officer

                                                             Mr.  Schmitt has  been  Chairman since  September 1993
                                                             and  Chief   Executive  Officer   since  November   1992;
                                                             previously from  November 1992,  Co-Chairman.   From  May
                                                             1991, President  and Chief  Operating Officer,  Executive
                                                             Vice  President  (1987-1991)  and President  of  the Home
                                                             Products Division  (1984-1990).   Employed by  Registrant
                                                             in various  marketing  and   research  and  development
                                                             assignments since 1966.


 Charles A. Carroll              46          1971         President and
                                                          Chief Operating Officer

                                                             Mr. Carroll was elected President and  Chief Operating
                                                             Officer of Registrant  in September 1993.   From 1990, he
                                                             served  as President  and  General  Manager of  the  Home
                                                             Products  Division and  previously  from 1988,  President
                                                             and General  Manager  of Rubbermaid  Specialty  Products.
                                                             He  has been employed by  Registrant in various sales and
                                                             management capacities since 1971.                        


 Richard D. Gates                53          1973         Senior Vice President,
                                                          Business Development and Investor Relations

                                                             Mr. Gates  joined Registrant  as Assistant  Controller
                                                             in  1973 and  was elected  Assistant  Treasurer in  1977,
                                                             Treasurer in  1979, and Vice  President in 1980.   He was
                                                             named  Senior  Vice  President,  Investor  Relations  and
                                                             Corporate  Communications  in  1991 and  to  his  present
                                                             position in 1992.                                        
</TABLE>





                                       8

<PAGE>   10



<TABLE>
<CAPTION>
                                           Executive Officers of Registrant
                                           --------------------------------

                                          Employed By
                                          -----------
                                          Registrant
                                          ----------
             Name               Age          Since                       Positions and Offices Held
             ----               ---          -----                       --------------------------
 <S>                             <C>         <C>          <C>
 Lucius W. Hoffa, Jr.            52          1967         Senior Vice President,
                                                          Information Services
                                                             Mr.   Hoffa   was   named   Senior   Vice   President,
                                                             Information Services in January  1995 and was  previously
                                                             Vice President of Management Information Services  of the
                                                             Home Products Division from 1988.   He has been  employed
                                                             by  Registrant since  1967  in  a variety  of  management
                                                             information positions.                                   


 James A. Morgan                 60          1974         Senior Vice President,
                                                          General Counsel and Secretary
                                                             Mr. Morgan  joined Registrant  as Assistant  Secretary
                                                             and Counsel  in February 1974  and was  elected Secretary
                                                             in 1977,  Vice President in  1979, Senior  Vice President
                                                             in 1983, and General Counsel in 1988.                    

 Michael E. Naylor               57          1992         Senior Vice President,
                                                          Operations
                                                             Mr.  Naylor   joined   Registrant   as   Senior   Vice
                                                             President,  Technology and  Environment  in August  1992,
                                                             and was named Senior Vice  President, Operations in 1994.
                                                             He was previously with General  Motors Corporation for 25
                                                             years and  most recently  served as  General Director  of
                                                             the Military  Vehicle Business.   In previous assignments
                                                             he  was  Executive  in   charge  of  Corporate  Strategic
                                                             Planning and Manager of Research  and Development for the
                                                             Transportation Systems Division.                         

 David L. Robertson              50          1994         Senior Vice President,
                                                          Human Resources
                                                             Mr. Robertson  joined Registrant  in  April, 1994,  as
                                                             Senior Vice President,  Human Resources.  Previously  and
                                                             from 1982,  he was  Vice President,  Human Resources  for
                                                             Hillenbrand Industries.                                  
</TABLE>





                                       9
<PAGE>   11



<TABLE>
<CAPTION>
                                           Executive Officers of Registrant
                                           --------------------------------

                                          Employed By
                                          -----------
                                          Registrant
                                          ----------
             Name               Age          Since                       Positions and Offices Held
             ----               ---          -----                       --------------------------
 <S>                             <C>         <C>          <C>
 George C. Weigand               44          1984         Senior Vice President
                                                          and Chief Financial Officer
                                                            Mr. Weigand became Senior Vice President and Chief       
                                                            Financial Officer in  March, 1994, having previously     
                                                            served as Vice  President and Corporate controller       
                                                            since 1992, and Vice President, Auditing and Taxes from  
                                                            1990. Previously, he was Manager of Auditing and Taxes   
                                                            from 1987 and prior, thereto, Manager of Auditing.       



 Hugh L. Easterbrook             38          1994         Vice President,
                                                          International Business Development
                                                             Mr. Easterbrook became Vice President, International
                                                             Business Development in October, 1995, having  previously
                                                             served as Vice  President, Business Development.
                                                             Previously and from 1992, he was Associate Director for
                                                             Trianon   Finance in Paris, France and prior, thereto, was
                                                             an independent business development consultant.

 John W. Dean, III               40          1988         Vice President and
                                                          Treasurer

                                                             Mr. Dean joined Registrant as Assistant Treasurer in
                                                             1988 and was elected Vice President and Treasurer in
                                                             1991. He was previously Director of Banking and Finance
                                                             with The Uniroyal Goodrich Tire Company.

 John L. Theler                  48          1992         Vice President and
                                                          Corporate Controller
                                                             Mr. Theler joined Registrant in 1992 as Vice
                                                             President of Finance and Controller for the Home
                                                             Products Division and was named Vice President and
                                                             Corporate Controller in 1994. He was previously with
                                                             the General Electric Company from 1971, where he served
                                                             in a number of senior financial management positions.
</TABLE>





                                       10

<PAGE>   12



<TABLE>
<CAPTION>
                                          Executive Officers of Registrant
                                          --------------------------------

                                          Employed By
                                          -----------
                                          Registrant
                                          ----------
             Name               Age          Since                       Positions and Offices Held
             ----               ---          -----                       --------------------------
 <S>                             <C>         <C>          <C>
 David T. Gibbons                52          1995         President and General Manager,
                                                          Home Products Division
                                                             Mr.  Gibbons  joined Registrant  in  December 1995  as
                                                             President  and  General  Manager  of  the  Home  Products
                                                             Division.  He was previously,  from 1994, General Manager
                                                             of  the Home and  Commercial Products Division  of the 3M
                                                             Company which he  joined in  1968.  He  has held  various
                                                             sales  and  marketing  management   positions  with  that
                                                             company  including   General  Manager   of  the   ceramic
                                                             material business  from 1991-1994  and Managing  Director
                                                             of the Company's Thailand operation from 1986-1991.      


 Gary E. Kleinjan                47          1980         President and General Manager,
                                                          The Little Tikes Company
                                                             Mr.  Kleinjan  was  appointed  President  and  General
                                                             Manager of  The Little  Tikes Company  in September  1994
                                                             having  previously   served  as  President   and  General
                                                             Manager  of Rubbermaid  Office Products  Inc. from  March
                                                             1994.   Prior thereto and  from August 1992,  he was Vice
                                                             President   and   General   Manager    of   MicroComputer
                                                             Accessories, Inc.  Previously and  from 1988, he was Vice
                                                             President, Sales of  the Home Products Division  where he
                                                             held various  sales assignments since  joining Registrant
                                                             in 1980.                                                 
                                                                                                                      
 Gary F. Mattison                55          1967         President and General Manager,
                                                          Rubbermaid Specialty Products Inc.

                                                             Mr.  Mattison  was  appointed  President  and  General
                                                             Manager  of Rubbermaid Specialty  Products in  June 1993.
                                                             Prior  thereto and  from  1979,  he was  Vice  President,
                                                             Manufacturing for  the Home  Products Division.   He  has
                                                             been  employed  by Registrant  in  various  manufacturing
                                                             assignments since 1967.                                  
</TABLE>





                                       11
<PAGE>   13



<TABLE>
<CAPTION>
                                                                        
                                                                        
                                          Executive Officers of Registrant
                                          --------------------------------

                                          Employed By
                                          -----------
                                          Registrant
                                          ----------
             Name               Age          Since                       Positions and Offices Held
             ----               ---          -----                       --------------------------
 <S>                             <C>         <C>          <C>
 Joseph M. Ramos                 54          1992         President and General Manager,
                                                          Rubbermaid Commercial Products Inc.
                                                             Mr. Ramos joined Rubbermaid Commercial Products on
                                                             January 1, 1992 as President and General Manager. He
                                                             was previously employed with 3M Company for 25 years in
                                                             various domestic and international sales, marketing, and
                                                             general management assignments.



 Wayne L. Schmidt                46          1991         President and General Manager,
                                                          Rubbermaid Health Care Products Inc.
                                                             Mr.   Schmidt  was  appointed  President  and  General
                                                             Manager of Rubbermaid Health Care  Products Inc. in May
                                                             of 1995, having served previously as Executive Vice
                                                             President and General Manager since September of 1994.
                                                             He was previously Vice President of Sales for Rubbermaid
                                                             Commercial Products Inc., having joined that
                                                             organization in 1991 as Vice President Foodservice.


 Carol S. Troyer                 52          1962         President and General Manager,
                                                          Rubbermaid Office Products Inc.
                                                             Ms. Troyer was named President and General Manager of
                                                             Rubbermaid Office Products Inc. in 1994 having served
                                                             previously from 1992 as President and General Manager of
                                                             Rubbermaid Canada Inc.  From 1991, she was Vice
                                                             President Invincible Customer Services of the Home
                                                             Products Division and prior thereto Eastern Regional
                                                             Sales Vice President for the Division.
</TABLE>



All executive officers who are officers of Registrant are elected for a
one-year term.





                                       12

<PAGE>   14



                                    PART II
                                    -------

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
- ------------------------------------------------------------------------------

                 Registrant's Common Shares are traded on the New York Stock
Exchange under the symbol RBD.  As of January 31, 1996, Registrant had
approximately 32,300 shareholders of record.  Reference is made to page 38 of
the 1995 Annual Report to Shareholders, which is contained in Exhibit 13
hereof, for information concerning sales prices for and dividends paid on
Registrant's Common Shares during 1995 and 1994.

ITEM 6.  SELECTED FINANCIAL DATA
- --------------------------------

                 Reference is made to pages 42 and 43 of the 1995 Annual Report
to Shareholders, which are contained in Exhibit 13 hereof, which pages include
the selected financial data for the five years ended December 31, 1995 as part
of Registrant's "Consolidated Financial Summary", which information is
incorporated by reference herein.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
- ------------------------------------------------------------------------
         RESULTS OF OPERATIONS
         ---------------------

                 Reference is made to pages 39, 40 and 41 of the 1995 Annual
Report to Shareholders, which are contained in Exhibit 13 hereto, which include
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" for the years 1995, 1994, and 1993, which information is
incorporated herein by reference.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- ----------------------------------------------------

                 Reference is made to pages 29 through 38 of the 1995 Annual
Report to Shareholders, which are contained in Exhibit 13 hereto, which include
the consolidated balance sheets and the notes thereto as of December 31, 1995
and 1994, and the related consolidated statements of earnings, cash flows and
shareholders' equity for each of the years in the three year period ended
December 31, 1995, together with the independent auditors' report thereon of
KPMG Peat Marwick LLP dated February 2, 1996, which information is incorporated
herein by reference.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
- ------------------------------------------------------------------------
         FINANCIAL DISCLOSURE
         --------------------

                 Registrant has not changed its independent auditors, and there
have been no reportable disagreements with such auditors regarding accounting
principles or practices or financial disclosure matters.


                                    PART III
                                    --------

ITEM 10.         DIRECTORS AND EXECUTIVE OFFICERS OF REGISTRANT
- --------         ----------------------------------------------

                 Information regarding the directors of Registrant is included
under the caption "Information as to Board of Directors and Nominees" in
Registrant's proxy statement dated March 8, 1996, and is incorporated herein by
reference.  Information regarding the executive officers of





                                       13
<PAGE>   15



Registrant is included under a separate caption in Part I hereof and is
incorporated by reference, in accordance with General Instruction G(3) to Form
10-K and Instruction 3 to Item 401(b) of Regulation S-K.

ITEM 11.   EXECUTIVE COMPENSATION
- ---------------------------------

                 Information regarding the above is included under the caption
"Executive Compensation" in Registrant's proxy statement dated March 8, 1996,
and is incorporated herein by reference.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
- -------------------------------------------------------------------------

                 Information regarding the above is included under the captions
"Security Ownership of Certain Beneficial Owners" and "Ownership By Management"
in Registrant's proxy statement dated March 8, 1996, and is incorporated herein
by reference.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- ---------------------------------------------------------

                 Information regarding the above is included under the caption
"Security Ownership of Certain Beneficial Owners" in Registrant's proxy
statement dated March 8, 1996, and is incorporated herein by reference.


                                    PART IV
                                    -------

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
- ---------------------------------------------------------------------------

        (a)      The following documents are filed as part of this Form 10-K
                 Report.

                 (1)      The financial statements referred to in Item 8 above
                          which are contained in Exhibit 13 hereto and which 
                          are incorporated by reference thereto.

                 (2)      Exhibits 10(a) through 10(g) to this Item 14
                          constitute each executive compensation plan and 
                          arrangement of Registrant.

                 All schedules have been omitted because the material is not
applicable, or is not required, or because the required information is shown in
the consolidated financial statements or in the notes thereto, or is not
otherwise material to the consolidated financial statements.

        (b)      There were no reports on Form 8-K filed for the quarter ended
                 December 31, 1995.

        (c)      Exhibits (numbered in accordance with Item 601 of Regulation
                 S-K).

                 (3a, 4a)    Amended Articles of Incorporation of Rubbermaid
                             Incorporated.  Incorporated by reference from 
                             Exhibits 3a and 4a to Form 10-K for the year ended
                             December 31, 1992.

                 (3b, 4b)    Regulations of Rubbermaid Incorporated.
                             Incorporated by reference from Exhibits 3b and 4b 
                             to Form 10-K for the year ended December 31, 1992.





                                       14

<PAGE>   16



                 (4c)        Amended and Restated Rights Agreement between
                             Rubbermaid Incorporated and The First National Bank
                             of Boston. Incorporated by reference from
                             Exhibit 4 to Form 8 filed with the Commission on
                             October 26, 1989.

                 (10a)       Rubbermaid Incorporated Management Incentive Plan.
                             Incorporated by reference from Exhibit 10a to Form 
                             10-K for the year ended December 31, 1992.

                 (10b)       Rubbermaid Incorporated Amended 1989 Restricted
                             Stock Incentive and Option Plan.  Incorporated by
                             reference from Exhibit A to Proxy Statement
                             for April 26, 1994 Annual Meeting of Shareholders.

                 (10c)       Rubbermaid Incorporated Supplemental Executive
                             Retirement Plan, as amended. Incorporated by
                             reference from Exhibit 10(d) to Form 10-K for
                             the year ended December 31, 1993.

                 (10d)       Rubbermaid Incorporated Supplemental Retirement
                             Plan. Incorporated by reference from Exhibit 10(e)
                             to Form 10-K for the year  ended December 31, 1991.

                 (10e)       Change-Of-Control Employment Agreements -
                             Identical agreements have been entered into with
                             Charles A. Carroll, Richard D. Gates, David T.
                             Gibbons, Lucius W. Hoffa, Jr., Gary E. Kleinjan,
                             Gary F. Mattison, James A. Morgan, Michael E.
                             Naylor, Joseph M.  Ramos, David L. Robertson,
                             Wolfgang R. Schmitt, Carol S. Troyer, and George C.
                             Weigand. Incorporated by reference from Exhibit
                             10(i) to Form 10-K for the year ended December 31,
                             1991.

                 (10f)       Rubbermaid Incorporated 1993 Deferred Compensation
                             Plan.  Incorporated by reference to Exhibit A to
                             Proxy Statement for April 27, 1993 Annual
                             Meeting of Shareholders.

                 (10g)       Employment Agreement with David T. Gibbons.

                 (13)        Consolidated financial statements and other data
                             from pages 29 to 43 of 1995 Annual Report to
                             Shareholders.

                 (21)        Subsidiaries of Registrant.

                 (23)        Consent of KPMG Peat Marwick LLP.

                 (24)        Power of Attorney.

                 (27)        Financial Data Schedule.





                                       15
<PAGE>   17


SIGNATURE
- ---------

         Pursuant to the requirements of the Securities Exchange Act of 1934,
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


Date:    March 13, 1996                 RUBBERMAID INCORPORATED

                                        By:   /s/ Wolfgang R. Schmitt
                                           --------------------------------
                                              Wolfgang R. Schmitt
                                              Chief Executive Officer

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of
Registrant and in the capacities indicated on March 13, 1996.

/s/ Wolfgang R. Schmitt                  Director, Chairman of the Board and
- -------------------------                Chief Executive Officer
Wolfgang R. Schmitt                        

/s/ George C. Weigand                    Senior Vice President and
- -------------------------                Chief Financial Officer
George C. Weigand                          

/s/ John L. Theler                       Vice President and Corporate Controller
- -------------------------                (Principal Accounting Officer)
John L. Theler                           

Tom H. Barrett                    Director

Charles A. Carroll                Director

Robert O. Ebert                   Director

Stanley C. Gault                  Director

Robert M. Gerrity                 Director

Karen N. Horn                     Director         By:   /s/ James A. Morgan
                                                      -----------------------   
William D. Marohn                 Director               James A. Morgan 
                                                         Attorney-in-Fact
Steven A. Minter                  Director

Jan Nicholson                     Director

Paul G. Schloemer                 Director

Gordon R. Sullivan                Director





                                       16

<PAGE>   18
                                 EXHIBIT INDEX
                                 -------------

<TABLE>
<CAPTION>
       Exhibit Number                    Exhibit Description
       --------------                    -------------------
     <S>                      <C>
     (3a, 4a)                 Amended Articles of Incorporation of Rubbermaid
                              Incorporated.  Incorporated by reference from
                              Exhibits 3a and 4a to Form 10-K for the year
                              ended December 31, 1992.

     (3b, 4b)                 Regulations of Rubbermaid Incorporated. 
                              Incorporated by reference from Exhibits 3b and 4b
                              to Form 10-K for the year ended December 31,      
                              1992.

     (4c)                     Amended and Restated Rights Agreement between
                              Rubbermaid Incorporated and The First National
                              Bank of Boston. Incorporated by reference from
                              Exhibit 4 to Form 8 filed with the Commission on
                              October 26, 1989.
             
     (10a)                    Rubbermaid Incorporated Management Incentive 
                              Plan. Incorporated by reference from
                              Exhibit 10(a) to Form 10-K for the year ended
                              December 31, 1992.
             
     (10b)                    Rubbermaid Incorporated Amended 1989 Restricted 
                              Stock Incentive and Option Plan.  Incorporated by
                              reference from Exhibit A to Proxy Statement
                              for April 26, 1994 Annual Meeting of Shareholders.
             
     (10c)                    Rubbermaid Incorporated Supplemental Executive 
                              Retirement Plan, as amended.  Incorporated by
                              reference from Exhibit 10(d) to Form 10-K for
                              the year ended December 31, 1993.
             
     (10d)                    Rubbermaid Incorporated Supplemental Retirement
                              Plan. Incorporated by reference from Exhibit
                              10(e) to Form 10-K for the year ended December
                              31, 1991.
             
     (10e)                    Change-Of-Control Employment Agreements -
                              Identical agreements have been entered into
                              with Charles A. Carroll, Richard D. Gates,
                              David T. Gibbons, Lucius W. Hoffa, Jr., Gary E.
                              Kleinjan, Gary F. Mattison, James A. Morgan,
                              Michael E. Naylor, Joseph M. Ramos, David L. 
                              Robertson, Wolfgang R. Schmitt, Carol S. Troyer, 
                              and George C. Weigand.  Incorporated by reference
                              from Exhibit 10(i) to Form 10-K for the year ended
                              December 31, 1991. 
</TABLE>


<PAGE>   19
                                 EXHIBIT INDEX
                                 -------------

<TABLE>
<CAPTION>
       Exhibit Number                   Exhibit Description
       --------------                   -------------------
        <S>                 <C>
        (10f)               Rubbermaid Incorporated 1993 Deferred Compensation  
                            Plan.  Incorporated by reference to Exhibit A to 
                            Proxy Statement for April 27, 1993 Annual Meeting 
                            of Shareholders.
                            
        (10g)               Employment Agreement with David T. Gibbons.
                            
        (13)                Consolidated financial statements and other data 
                            from pages 29 to 43 of 1995 Annual Report to 
                            Shareholders.
                            
        (21)                Subsidiaries of Registrant.
                            
        (23)                Consent of KPMG Peat Marwick LLP.
                            
        (24)                Power of Attorney.
                            
        (27)                Financial Data Schedule.
</TABLE>                    




<PAGE>   1
                                                                   EXHIBIT (10G)
                                                                   -------------




October 25, 1995




Mr. David T. Gibbons
5 La Costa Drive
Dellwood, MN 55110

Dear Dave

We are pleased to confirm our offer of employment to you to join Rubbermaid as
our President and General Manager of the Home Products Division.

We are confident that your skills and experience will be valuable in assisting
Rubbermaid in achieving our growth objectives. We look forward to you joining
our team.

Confirming our discussion, our offer to you consists of the following:


<TABLE>
         <S>                         <C>
         TITLE:                      President and General Manager, Home 
                                     Products Division

         REPORTING TO:               President and Chief Operating Officer, 
                                     Rubbermaid Incorporated

         BASE SALARY:                $225,000 annually, payable biweekly.

         BONUS:                      You will participate in our Executive 
                                     Management Incentive Bonus Plan (MIB Plan)
                                     at a 1.6 factor. Your target cash bonus
                                     will be the product of your base salary
                                     times your factor times .60 or $216,000 for
                                     1996. Your actual annual cash bonus is a
                                     function of your performance contributions
                                     and the performance achievement of
                                     Rubbermaid against annually established
                                     performance objectives. 
</TABLE>

                                                                       Continued


<PAGE>   2


Mr. David T. Gibbons                   -2-                      October 25, 1995


  RESTRICTED                  In accordance with provisions of the plan you will
  STOCK PLANS:                participate in the regular five-year restricted
                              stock cycles at 15% of the product of your base
                              salary times your MIB factor. Grants under
                              this plan are made on an annual basis. The
                              grant is the product of your base salary
                              times your MIB factor times your restricted
                              stock percent divided by a 30-day average
                              price of Rubbermaid stock at the time of
                              the grant. The restrictions lapse after
                              five years if RONA performance targets are
                              achieved. The plan also provides for cash
                              awards if RONA targets are exceeded.
                              
                              In addition to the five-year restricted
                              stock cycles, you will participate in our
                              three-year restricted stock cycles.
                              Three-year cycle awards are determined
                              based upon your performance and the
                              attainment of performance objectives for
                              the Corporation. Your award is the
                              difference between your target annual cash
                              MIB award (.60) and the actual cash MIB
                              award in excess of .60. For example, if
                              your actual MIB award were .80, your
                              three-year restricted stock award would be
                              the difference between:

                              1.   your base salary times your factor times 
                                   .80, minus,

                              2.   your base salary times your factor times 
                                   .60.

                              This product would then be increased by 20%
                              and then divided by a thirty-day average
                              stock price of Rubbermaid at the time of
                              the grant. The first year of your
                              participation in the three-year restricted
                              stock plan would be 1996. Restrictions
                              lapse after two years (first year of cycle
                              is MIB award year) if RONA performance
                              targets are met. The plan also provides for
                              cash awards if RONA targets are exceeded.
                              

<PAGE>   3


Mr. David T. Gibbons                  -3-                       October 25, 1995


   STOCK OPTIONS:              You will participate in the stock
                               option plan. Grants of ten year
                               non-qualified options are made on an annual
                               basis. The vesting schedule for the option
                               plan is 25% per year in years 4 through 7
                               following the date of grant. We will
                               recommend to the Compensation and
                               Management Development Committee of the
                               Board of Directors an option grant of 3500
                               shares in January 1996.

   RETIREMENT                  You will participate in the Rubbermaid Retirement
   PLANS:                      Plan in accordance with its provisions. In
                               addition, you will participate in the
                               Supplemental Retirement Plan. Accruals to
                               the Supplemental Plan are currently
                               calculated at 15% of your annual MIB award.

   AUTOMOBILE:                 A leased car will be provided in accordance with
                               the executive car policy.

   COUNTRY CLUB:               You will be provided with a membership in the
                               Wooster Country Club and will be reimbursed for
                               the monthly membership dues.

   RELOCATION:                 The company will assist in your relocation
                               from Minnesota and will assist in the
                               purchase of a residence in the Wooster area
                               pursuant to established company policy. In
                               addition, we will reimburse for any
                               documented loss on the sale of your home up
                               to $20,000.

   ADDITIONAL:                 1.   You will be included in the Rubbermaid 
                                    change in control employment plan.  A draft 
                                    copy of the Change in Control agreement is
                                    enclosed for your review.  A completed
                                    version will be available for your
                                    execution upon your arrival.


<PAGE>   4


Mr. David T. Gibbons               -4-                          October 25, 1995


                                     2.   We will provide 24 months of base
                                          salary and target bonus in the event
                                          of the involuntary termination of
                                          your employment during the first
                                          three years of employment with the
                                          company.  This arrangement is subject
                                          to non-competitive employment during
                                          the period and is not applicable in
                                          cases of change in control, or
                                          conduct detrimental to the best
                                          interest of Rubbermaid or misconduct
                                          involving dishonesty or moral
                                          turpitude.

                                     3.   You will be provided with financial
                                          planning assistance through AYCO
                                          Corporation.

                                     4.   In recognition of the forfeiture
                                          value of your Performance Unit Plan
                                          and unexercised stock options, we
                                          will make a special grant of 2750
                                          shares of restricted stock for a
                                          three-year cycle (1996-1998). These
                                          shares will vest at the end of the
                                          three-year cycle regardless of
                                          company performance, unless you
                                          voluntarily terminate employment
                                          prior to that time. In the event of
                                          involuntary termination of
                                          employment, other than for cause,
                                          prior to the end of the three-year
                                          cycle, the shares will vest and be
                                          issued to you. There will be no cash
                                          component attached to these shares.

                                     5.   We will vest the allocations to your
                                          non-qualified pension account as such
                                          contributions are made.

                                     6.   You will be provided with life
                                          insurance in the amount of three
                                          times your base salary and will have
                                          the opportunity to purchase one times
                                          your annual base salary in
                                          supplemental life insurance.

                                     7.   You will receive Accidental Death and
                                          Dismemberment coverage in the amount
                                          of $500,000.


<PAGE>   5


Mr. David T. Gibbons              -5-                           October 25, 1995



                                     8.   You will be granted four weeks of
                                          vacation annually.

Dave, we are confident that you can make substantial contributions to
Rubbermaid. We are looking forward to you joining our organization.

Sincerely





CHARLES A. CARROLL
President & Chief Operating Officer




Enclosures



<PAGE>   1
                                                                EXHIBIT 13


[ RUBBERMAID LOGO ]
FINANCIAL MESSAGE

During 1995, we set a course that will more effectively utilize our financial
strength to facilitate long-term growth and increase shareholder value. Our
focus is on enhancing cash flow and achieving a lower cost of capital. At year
end, working capital showed improvement over the prior year, especially
considering the selling price increases reflected in receivables.

 Our plan to balance the Company's capital structure will reduce our cost of
capital through a prudent use of borrowed funds. We are targeting a 30 percent
debt-to-capital ratio which, in conjunction with the operating focus discussed
in the preceding pages of this Annual Report, will help us to achieve our
growth objectives. We began this initiative in January 1996, filing a Shelf
Registration to sell up to $400 million of debt securities. We also entered
into a $500 million unsecured committed credit facility to support a com-
mercial paper program planned for the first quarter of 1996.  Looking ahead, a
more balanced capital structure will provide considerable financial flexibility
for our ongoing share repurchase program, the pursuit of acquisitions and
general corporate purposes.

 In 1995, we added several new disclosures in the notes to consolidated
financial statements. They stem from the Company's adoption of FAS No. 121,
which addresses accounting for the impairment of long-lived assets, and from
two Statements of Position requiring disclosures about certain significant
risks and uncertainties and advertising costs. Also included is a new footnote
discussing our realignment program.

 The responsibility for the integrity and objectivity of the consolidated
financial statements and other data included in this Annual Report rests with
management and the Board of Directors. Our management has established a system
of internal controls to provide reasonable assurance that this financial
information is reliable and the Company's assets are properly safeguarded. We
maintain these controls by selecting and training qualified associates, and by
establishing and implementing accepted policies and procedures of accounting
and business practice.  Concurrently, we employ internal auditors to monitor
and evaluate the effectiveness of these controls, policies and procedures.

 The Audit and Environmental Committee of the Board, comprised entirely of
outside directors, also monitors and reviews the Company's financial reporting
and accounting practices by meeting with management, internal auditors and
external auditors. The internal and external auditors have unrestricted access
to the Committee.


/s/ George C. Weigand
George C. Weigand
Senior Vice President and Chief Financial Officer





INDEPENDENT AUDITORS' REPORT

SHAREHOLDERS AND BOARD OF DIRECTORS
RUBBERMAID INCORPORATED:

We have audited the accompanying consolidated balance sheets of Rubbermaid
Incorporated and subsidiaries as of December 31, 1995 and 1994, and the related
consolidated statements of earnings, cash flows, and shareholders' equity for
each of the years in the three-year period ended December 31, 1995. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

 We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

 In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of Rubbermaid
Incorporated and subsidiaries as of December 31, 1995 and 1994, and the results
of their operations and their cash flows for each of the years in the
three-year period ended December 31, 1995, in conformity with generally
accepted accounting principles.



/s/ KPMG Peat Marwick LLP

KPMG PEAT MARWICK LLP
Cleveland, Ohio
February 2, 1996

                                      29
<PAGE>   2
CONSOLIDATED STATEMENT OF EARNINGS
(Dollars in thousands except per share amounts)

<TABLE>
<CAPTION>
         Years Ended December 31                                     1995        1994        1993
         -------------------------------------------------------------------------------------------
         <S>                                                      <C>         <C>         <C>
         Net sales                                                $2,344,170  $2,169,354  $1,960,207
         Cost of sales                                             1,673,232   1,465,586   1,285,949
         Selling, general, and administrative expenses               402,586     347,915     328,741
         Realignment costs                                           158,000           -           -
         Other charges (credits), net:
           Interest expense                                           13,682       7,198       7,787
           Interest income                                            (3,422)     (5,066)     (4,921)
           Miscellaneous, net                                          4,457     (13,430)        768
         -------------------------------------------------------------------------------------------
                                                                      14,717     (11,298)      3,634
         -------------------------------------------------------------------------------------------
         Earnings before income taxes                                 95,635     367,151     341,883
         -------------------------------------------------------------------------------------------
         Income taxes                                                 35,863     139,025     130,470
         -------------------------------------------------------------------------------------------
         NET EARNINGS                                             $   59,772  $  228,126  $  211,413
         ===========================================================================================
         NET EARNINGS PER COMMON SHARE                            $      .38  $     1.42  $     1.32
         ===========================================================================================
</TABLE>

         See accompanying notes to consolidated financial statements.


<TABLE>
<CAPTION>

       Distribution of 1995 Net Sales
     
<S>                                     <C>
Materials                               46.0%
Compensation and Benefits               18.9%
Depreciation and Amortization            4.4%
Taxes, other than income                 2.0%
Advertising and Promotion                6.0%
Services                                11.9%
Realignment                              6.7%
Pretax Earnings                          4.1%

</TABLE>






                                      30
<PAGE>   3
CONSOLIDATED BALANCE SHEET
(Dollars in thousands except per share amounts)

<TABLE>
<CAPTION>
         At December 31                                            1995        1994
         -----------------------------------------------------------------------------
         ASSETS
         -----------------------------------------------------------------------------
         <S>                                                   <C>         <C>
         CURRENT ASSETS:
           Cash and cash equivalents                           $   50,969  $   92,249
           Marketable securities                                        -      59,049
           Receivables, less allowance for doubtful accounts
             of $10,467 in 1995 and $11,062 in 1994               499,203     471,384
           Inventories                                            251,723     295,180
           Other current assets                                    49,312       8,804
         -----------------------------------------------------------------------------
             TOTAL CURRENT ASSETS                                 851,207     926,666
         -----------------------------------------------------------------------------
         Property, plant, and equipment, net                      626,637     607,628
         Intangible and other assets, net                         213,684     174,886
         -----------------------------------------------------------------------------
         TOTAL ASSETS                                          $1,691,528  $1,709,180
         =============================================================================


         LIABILITIES AND SHAREHOLDERS' EQUITY
         -----------------------------------------------------------------------------
         CURRENT LIABILITIES:
           Notes payable                                       $  116,539  $   20,374
           Long-term debt, current                                  5,957       1,783
           Payables                                               102,003     102,681
           Accrued liabilities                                    190,233     170,759
         -----------------------------------------------------------------------------
             TOTAL CURRENT LIABILITIES                            414,732     295,597
         -----------------------------------------------------------------------------
         Other deferred liabilities                               135,244     116,181
         Long-term debt, non-current                                6,179      11,576
         -----------------------------------------------------------------------------
         SHAREHOLDERS' EQUITY:
           Preferred stock, without par value.
             Authorized 20,000,000 shares; none issued                  -           -
           Common Shares of $1 par value.
             Authorized 400,000,000 shares; issued
                162,677,082 shares in 1995 and 1994               162,677     162,677
           Paid-in capital                                         70,825      69,795
           Retained earnings                                    1,098,670   1,120,629
           Foreign currency translation adjustment                (18,420)    (16,583)
           Treasury shares, at cost (6,473,220 shares in 1995
                and 1,875,830 shares in 1994)                    (178,379)    (50,692)
         -----------------------------------------------------------------------------
             TOTAL SHAREHOLDERS' EQUITY                         1,135,373   1,285,826
         -----------------------------------------------------------------------------
         TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY            $1,691,528  $1,709,180
         =============================================================================
</TABLE>

         See accompanying notes to consolidated financial statements.





                                                                              31





<PAGE>   4
 CONSOLIDATED STATEMENT OF CASH FLOWS
 (Dollars in thousands)
 ( ) Denotes decrease in cash and cash equivalents



<TABLE>
<CAPTION>
         Years Ended December 31                                       1995        1994       1993
         --------------------------------------------------------------------------------------------
          <S>                                                       <C>          <C>        <C>
           CASH FLOWS FROM OPERATING ACTIVITIES:
            Net earnings                                             $ 59,772    $228,126   $211,413
            Adjustments to reconcile net earnings to
               net cash from operating activities:
              Depreciation and amortization                           104,158      93,724     85,415
              Non-cash realignment costs                              129,000           -          -
              Employee benefits                                        11,992      13,887     14,204
              Other                                                     2,110      (2,137)     7,170
              Changes in:
                Receivables                                           (27,506)   (117,716)   (31,949)
                Inventories                                             4,052      18,462    (31,520)
                Other assets                                          (39,265)        964    (10,533)
                Payables                                               (5,771)    (45,012)    16,783
                Accrued liabilities                                    (8,521)     21,895     28,426
         --------------------------------------------------------------------------------------------
             NET CASH FROM OPERATING ACTIVITIES                       230,021     212,193    289,409
         --------------------------------------------------------------------------------------------
           CASH FLOWS FROM INVESTING ACTIVITIES:
            Purchase of marketable securities                        (100,000)   (277,312)   (66,260)
            Proceeds from sale of marketable securities               159,049     284,535          -
            Capital expenditures                                     (151,528)   (118,000)  (141,697)
            Acquisition of businesses, net of cash                    (43,996)          -          -
            Other, net                                                 (8,867)     (6,792)        87
         --------------------------------------------------------------------------------------------
             NET CASH FROM INVESTING ACTIVITIES                      (145,342)   (117,569)  (207,870)
         --------------------------------------------------------------------------------------------
           CASH FLOWS FROM FINANCING ACTIVITIES:
            Net change in notes payable                                95,562       6,961     (5,630)
            Proceeds from long-term debt                                    -       1,736      2,000
            Repayment of long-term debt                                (6,999)    (15,766)    (5,650)
            Cash dividends paid                                       (81,731)    (74,425)   (64,938)
            Common Shares repurchased                                (134,190)    (48,683)    (2,013)
            Other, net                                                  1,399           -          -
         --------------------------------------------------------------------------------------------
             NET CASH FROM FINANCING ACTIVITIES                      (125,959)   (130,177)   (76,231)
         --------------------------------------------------------------------------------------------
           NET CHANGE IN CASH AND CASH EQUIVALENTS                    (41,280)    (35,553)     5,308
           Cash and cash equivalents at beginning of year              92,249     127,802    122,494
         --------------------------------------------------------------------------------------------
           Cash and cash equivalents at end of year                  $ 50,969    $ 92,249   $127,802
         ============================================================================================
           SUPPLEMENTAL CASH FLOW INFORMATION:
            Income taxes paid                                        $ 94,683    $123,673   $112,423
            Interest paid                                            $ 12,971    $  7,346   $  8,182
         ============================================================================================
</TABLE>

          See accompanying notes to consolidated financial statements.





32





<PAGE>   5
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
(Dollars in thousands except per share amounts)

<TABLE>
<CAPTION>
                                                                                 Foreign
                                                                                 Currency                     Total
                                           Common       Paid-in    Retained     Translation    Treasury     Shareholders'
                                           Shares       Capital    Earnings      Adjustment     Shares         Equity
- -------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>            <C>         <C>         <C>            <C>          <C>
TRANSACTIONS FOR 1993:
  Opening balance                         $160,239      $ 5,620     $  820,453    $  1,954   $    (617)     $  987,649
  Net earnings                                   -            -        211,413           -           -         211,413
  Cash dividends, $.405 per share                -            -        (64,938)          -           -         (64,938)
  Employee stock plans                         118        4,895              -           -         (75)          4,938
  Common Shares repurchased                      -            -              -           -      (2,013)         (2,013)
  Foreign currency translation
    adjustment                                   -            -              -      (6,567)          -          (6,567)
- -------------------------------------------------------------------------------------------------------------------------
  Balance at December 31,1993              160,357       10,515        966,928      (4,613)     (2,705)      1,130,482

TRANSACTIONS FOR 1994:
  Net earnings                                   -            -        228,126           -           -         228,126
  Cash dividends, $.4625 per share               -            -        (74,425)          -           -         (74,425)
  Employee stock plans                         139        4,833              -           -         696           5,668
  Common Shares repurchased                      -            -              -           -     (48,683)        (48,683)
  Shares issued for an acquisition           2,181       54,447              -           -           -          56,628
  Foreign currency translation
    adjustment                                   -            -              -     (11,970)          -         (11,970)
- -------------------------------------------------------------------------------------------------------------------------
  Balance at December 31, 1994             162,677       69,795      1,120,629     (16,583)    (50,692)      1,285,826

TRANSACTIONS FOR 1995:
  Net earnings                                   -            -         59,772           -           -          59,772
  Cash dividends, $.515 per share                -            -        (81,731)          -           -         (81,731)
  Employee stock plans                           -          726              -           -       4,244           4,970
  Commmon Shares repurchased                     -            -              -           -    (134,190)       (134,190)
  Shares issued for an acquisition               -          304              -           -       2,259           2,563
  Foreign currency translation
    adjustment                                   -            -              -      (1,837)          -          (1,837)
- -------------------------------------------------------------------------------------------------------------------------
  BALANCE AT DECEMBER 31,1995             $162,677      $70,825     $1,098,670    $(18,420)  $(178,379)     $1,135,373
=========================================================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.





                                                                              33





<PAGE>   6
 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 (Dollars in thousands except per share amounts)


 1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 Nature of Operations

 Rubbermaid Incorporated and its subsidiaries manufacture, market, sell, and
 distribute plastic and rubber products consumed primarily by the end user in
 the consumer, commercial, industrial, agricultural, office, marine, automo-
 tive accessories, contract and juvenile markets. The Company's products
 include such items as housewares; home horticulture products; decorative
 coverings; leisure and recreational products; infant and children's toys;
 furniture, office and industrial products; and products used in food service,
 health care, and sanitary maintenance. The Company's products are distributed
 through its own sales personnel and manufacturers' agents to a variety of
 retailers and wholesalers, including mass merchandisers, toy stores, catalog
 showrooms, and distributors serving institutional markets. The Company's raw
 materials are readily available, and the Company is not dependent on a single
 supplier or only a few suppliers.

 Principles of Consolidation

 The consolidated financial statements include the accounts of Rubbermaid
 Incorporated and its subsidiary companies, all of which are wholly owned
 except for Rubbermaid Japan Inc. (see note 3). All significant intercompany
 profits, transactions, and balances have been eliminated in consolidation.

 Inventories

 Inventories are stated at the lower of cost or market. Cost is determined
 using the last-in, first-out (LIFO) method for 80% and 83% of inventories in
 1995 and 1994, respectively. Cost of the remaining inventories is determined
 using the first-in, first-out (FIFO) method.

 Long-Lived Assets

 Property, plant, and equipment is stated at cost less accumulated depreciation
 and amortization. Depreciation and amortization are computed on the
 straight-line method over the following estimated useful lives:

       Land improvements                 10 to 45 years
       Buildings and fixtures             5 to 45 years
       Machinery and equipment            2 to 15 years

  The excess of cost over fair value of net assets of businesses acquired
at December 31, 1995 and 1994, of $137,736 and $118,579, respectively, net of
accumulated amortization of $21,452 and $16,768, respectively, is amortized on a
straight-line basis over periods ranging from 20 to 40 years. 

  The Company adopted the provisions of FAS No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of"
during 1995, which had no material effect on the consolidated financial
statements. The Company utilizes the undiscounted cash flow method to determine
impairment in the carrying value of its long-lived assets. Measurement of an
impairment loss is determined by reducing the carrying value of assets to fair
value. Assets to be disposed of by sale or abandonment, as part of a plan
committed to and approved by management, are recorded at the lower of carrying
value or fair value less cost to sell.

Financial Instruments

Investments with maturities at date of purchase of three months or less are
considered cash equivalents. Cash equivalents include $9,700 of Eurodollar
investments at December 31, 1995, and $49,453 of commercial paper and $22,500
of Eurodollar investments at December 31, 1994.

 The fair value of financial instruments, consisting of investments in cash,
cash equivalents, receivables, obligations under accounts payable, and debt
instruments, is based on interest rates available to the Company and
comparisons to quoted prices. At December 31, 1995 and 1994, the fair value of
these financial instruments approximates carrying value.

 The Company adopted the provisions of FAS No. 115, "Accounting for Certain
Investments in Debt and Equity Securities" at January 1, 1994. Management
determines the appropriate classification of debt securities at the time of
purchase and reevaluates such designation as of each balance sheet date. The
Company's marketable securities are classified as available-for-sale and are
carried at fair value which approximates cost. The Company's portfolio at
December 31, 1994, consisted of debt securities of $26,050, all of which mature
in less than one year, and equity securities of $32,999.

 The Company uses a limited number of foreign exchange instruments to hedge
firm and anticipated commitments, as well as dividends denominated in foreign
currencies and net investments in foreign subsidiaries. Instruments have
included forward contracts, currency swaps, foreign currency loans, and foreign
currency options. Gains and losses incurred on foreign exchange instruments
identified as hedges are deferred and recognized in income in the same period
as the hedged transaction. The fair value of these foreign currency instruments
is estimated using current market prices provided by an outside quotation
service. The net unrealized gains or losses from hedging anticipated
transactions were not material at December 31, 1995 and 1994.
                                      34
<PAGE>   7
Net Earnings Per Common Share

Net earnings per Common Share are based on the weighted average number of
Common Shares outstanding during each year. Average shares used in the
calculations were 158,765,812, 160,893,465, and 160,318,196 in 1995, 1994, and
1993, respectively.

Use of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the period. Actual results
could differ from those estimates.

2. REALIGNMENT COSTS
During the fourth quarter of 1995, the Company's management approved a
two-year strategic realignment program designed to reduce costs and improve
operating efficiencies.  This program, anticipated to be completed by the end
of 1997, includes the cost of exiting certain facilities, asset impairments
primarily due to product realignments, and employee termination costs. Costs
associated with this program of $158 million have been recognized at December
31, 1995, and are reflected in the Company's Consolidated Statement of Earnings
as realignment costs.  Included in this charge is $120 million relating to the
disposition of inventories and machinery and equipment.  Disposition of these
assets will not have a material effect on future periods revenues,
depreciation, or earnings. These realignment charges reduced after-tax earnings
by $98.7 million or $0.62 per Share. Other costs associated with this program,
not meeting the criteria for recognition at December 31, 1995, will be
recognized in future periods as incurred.

3. BUSINESS DEVELOPMENT
Acquisitions
During 1995, the Company acquired Injectaplastic S.A., a leading manufacturer
and marketer of plastic housewares, seasonal products, and bath accessories in
France; PAR-REC Holdings, Inc., a Canadian manufacturer of commercial play-
ground equipment; Decor Concepts, Inc., better known as Omni, an innovative
leader in the design and manufacture of contained soft play systems; and
Dom-Plast S.A., the leading manufacturer and marketer of plastic housewares in
Poland.

In 1994, the Company acquired Carex Inc., a manufacturer and marketer of
health care items including bath safety products, personal care accessories, and
other products designed to assist the aging and physically challenged; Empire
Brushes, Inc., a manufacturer and marketer of brushes, brooms, and mops for home
and commercial use; and the assets of Glenwood Systems Pty Ltd. and related
companies, well known in Australia as Ausplay, an innovative designer and
marketer of high-quality commercial playground equipment.

The acquisitions made in 1995 and 1994 were funded with cash, stock or a
combination thereof, and accounted for as purchases.

Divestitures
During 1994, the Company sold its casual outdoor resin furniture business, as
well as the assets of the Davson Division of Rubbermaid Office Products.

Joint Ventures
In January 1995, the Company formed Royal Rubbermaid Structures Ltd., a joint
venture with Royal Plastics Group Limited of Canada, for the manufacture and
marketing of modular plastic components and kits for small structures, such as
storage buildings and sheds. Each partner owns 50% of the joint venture,
accounted for by the equity method.

 In 1994, the Company completed a joint venture with Richell Corporation, a
leading Japanese housewares manufacturer. The joint venture, Rubbermaid Japan
Inc., develops, markets, and sells housewares, leisure, and seasonal products
for the Japanese market. The Company initially held a 40% equity interest in
the venture and, in October 1994, exercised an option to increase it to 51%.
Also in 1994, the Company ended its European housewares joint venture with DSM,
the Dutch chemical group. Prior to its termination, the Company's 40% interest
in the joint venture was accounted for by the equity method.

 The business development activities described above had no material effect on
the 1995 and 1994 financial statements.






















4. INVENTORIES

A summary of inventories follows:

<TABLE>
<CAPTION>
                                          1995       1994
- ------------------------------------------------------------
<S>                                     <C>        <C>
FIFO cost:
  Raw materials                         $ 73,862   $ 93,960 

  Work-in-process                         14,346     16,555
  Finished goods                         193,991    209,140
- ------------------------------------------------------------
                                         282,199    319,655
Excess of FIFO over LIFO cost            (30,476)   (24,475)
- ------------------------------------------------------------
                                        $251,723   $295,180
============================================================
</TABLE>



                                                                              35
<PAGE>   8
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in thousands except per share amounts)


5. PROPERTY, PLANT, AND EQUIPMENT, NET

The components of property, plant, and equipment are summarized below:

<TABLE>
<CAPTION>
                                         1995        1994
- -------------------------------------------------------------
<S>                                   <C>         <C>
Land and land improvements            $   30,696   $   27,185
Buildings and fixtures                   282,094      256,271
Machinery and equipment                  843,296      763,629
- -------------------------------------------------------------
                                       1,156,086    1,047,085
Accumulated depreciation                (636,397)    (555,555)
- -------------------------------------------------------------
                                         519,689      491,530
Additions in progress                    106,948      116,098
- -------------------------------------------------------------
                                      $  626,637   $  607,628
=============================================================
</TABLE>

6. NOTES PAYABLE

Notes payable consist primarily of short-term loans borrowed under short-term
credit facilities made available on an informal basis by commercial banks. At
December 31, 1995, the Company had approximately $450 million in aggregate
availability under such credit facilities. The Company's weighted average
interest rate for notes payable was 6.1% and 6.7% as of December 31,1995 and
1994, respectively.

 In January 1996, the Company entered into a $500 million committed
credit facility designated to support a commercial paper program planned for the
first quarter of 1996. ThiS facility is subject to normal banking terms and
conditions, and expires in January 2001. In conjunction with this action,
availability under certain informal lines was reduced.

7. ACCRUED LIABILITIES

Accrued liabilities at December 31, 1995 and 1994, consist
of the following:

<TABLE>
<CAPTION>
                                            1995        1994
- -------------------------------------------------------------
<S>                                      <C>         <C>
Compensation and commissions             $ 27,193    $ 30,420
Retirement plans                           25,881      26,759
Other                                     137,159     113,580
- -------------------------------------------------------------
                                         $190,233    $170,759
=============================================================
</TABLE>


8. EMPLOYEE BENEFIT AND RETIREMENT PLANS

The Company provides retirement benefits primarily through noncontributory
defined contribution plans. The cost of these plans aggregated $16,134,
$22,178, and $21,185 in 1995, 1994, and 1993, respectively.

 The Company's Restricted Stock Incentive and Option Plan provides for
Common Share awards to be made to key management associates with restrictions as
to disposition and subject to forfeiture upon termination of employment or if
certain performance goals are not achieved. The plan provides for supplemental
cash awards in the event performance goals are exceeded. During 1995, 1994,
and 1993, 147,946, 139,341, and 143,844 Common Shares were awarded and 31,824,
53,758, and 23,852 Common Shares were forfeited, respectively. The plan also
provides for the granting of incentive stock options as well as non-qualified
Stock options. In 1995 and 1994, 170,646 and 380,550 options were granted at
average option prices of $28.13 and $29.91, respectively, none of which were
exercisable at December 31, 1995 and 1994.

 The Company maintains an incentive plan and an unfunded deferred compensation
plan for participating officers and key management associates. The liability
related to the deferred compensation plan ($30,154 and $26,350 at December
31, 1995 and 1994, respectively) is included in other deferred liabilities. The
Company also maintains a Voluntary Employee Beneficiary Association (VEBA).

9. OTHER POSTRETIREMENT BENEFIT PLANS

The Company sponsors defined benefit health care plans that provide medical
benefits to retired associates meeting certain eligibility requirements. The
plans generally contain cost-sharing features such as deductibles and
coinsurance, and some plans are contributory. During 1993, certain plans were
amended to limit the Company's annual per capita contributions. The plans are
unfunded.

 At December 31, 1995 and 1994, the actuarially determined status of these
plans was as follows:

<TABLE>
<CAPTION>
                                           1995         1994
- --------------------------------------------------------------
<S>                                       <C>          <C>
Accumulated postretirement benefit
  obligation:
    Retirees                              $29,408      $25,399
    Other fully eligible participants       3,298        8,527
    Other active participants              19,266       10,929
- --------------------------------------------------------------
                                           51,972       44,855
Unrecognized net reduction in prior
  service costs                             4,857        5,448
Unrecognized net gain                      10,991       16,463
- --------------------------------------------------------------
Amount included in other deferred
  liabilities                             $67,820      $66,766
==============================================================
</TABLE>

<TABLE>
<CAPTION>
The expense related to the plans was as follows:

                                           1995          1994        1993
- ---------------------------------------------------------------------------
<S>                                       <C>           <C>          <C>
Service cost                              $1,284        $1,317       $1,865
Interest cost                              3,721         3,872        4,607
Amortization                              (1,799)         (591)        (197)
- ---------------------------------------------------------------------------
                                          $3,206        $4,598       $6,275
===========================================================================
</TABLE>

In estimating the Company's December 31, 1995 obligation under these plans, the
per capita cost of covered benefits is assumed to decrease from 11 % in 1995
one percentage point per year to an ultimate rate of 6% in 2000. Adjusting the
assumed annual increase in the per capita cost of covered benefits upward by
one percentage point each year would increase the accumulated postretirement
benefit



36

<PAGE>   9
obligation and the expense related to these plans by approximately 11%. The
discount rate used in determining the accumulated postretirement benefit
obligation was 7.25% and 8.5% at December 31,1995 and 1994, respectively.

10.   RESEARCH AND DEVELOPMENT COSTS

Research and development costs relating to both future and present products are
charged to selling, general, and administrative expenses as incurred. These
costs aggregated $28,963, $27,747, and $28,202 in 1995, 1994, and 1993,
respectively.

11.   ADVERTISING COSTS

Costs incurred for producing and communicating advertising, including costs
incurred under cooperative advertising programs with customers, are charged to
selling, general and administrative expenses as incurred, or expensed ratably
over the year in relation to revenues or certain other performance measures.
Advertising costs were $142,025, $113,086 and $82,153 in 1995, 1994, and 1993,
respectively.

12.   INCOME TAXES

Income taxes are summarized as follows:
<TABLE>
<CAPTION>
                                1995            1994           1993
- ----------------------------------------------------------------------
<S>                           <C>             <C>            <C>
Current:
  Federal                     $ 44,500        $112,704       $108,712
  State and local                6,151          16,430         17,306
  Foreign                        7,600          13,825          7,802
- ----------------------------------------------------------------------
                                58,251         142,959        133,820
Deferred:
  Federal                      (13,663)         (3,625)        (3,019)
  State and local               (2,725)           (390)          (504)
  Foreign                       (6,000)             81            173
- ----------------------------------------------------------------------
                               (22,388)         (3,934)        (3,350)
- ----------------------------------------------------------------------
                              $ 35,863        $139,025       $130,470
======================================================================
</TABLE>
Earnings (loss) before income taxes aggregated $98,835, $336,798, and $316,655
for domestic operations and $(3,200), $30,353, and $25,228 for foreign
operations in 1995, 1994 and 1993, respectively. Total tax expense as a percent
of pretax income differs from the amounts computed by applying the U.S. federal
income tax rate of 35% to earnings before income taxes primarily due to the
effect of state and local income tax expense.

 As of December 31,1995, and 1994, the Company had aggregate deferred tax
assets of $103,305 and $87,032, respectively, including $25,772 and $25,482,
respectively, related to postretirement benefits, and $43,125 in 1995
related to the realignment charge. The Company had aggregate deferred tax
liabilities of $46,605 and $49,881, respectively, including $41,784 and
$47,916, respectively, related to property, plant, and equipment. At December
31, 1995, current deferred tax assets of $40,900 are reflected in other current
assets.

13. COMMON SHARES

Share Repurchase Program

As part of a program previously authorized by the Board of Directors, the
Company purchased approximately 4.8 million shares in 1995 and 1.8 million
shares in 1994 of its common stock for the treasury at an aggregate cost of
$134,190 and $48,683 in 1995 and 1994, respectively. In December 1995, the
Board of Directors increased the authorization for stock repurchase over the
next four years by 20 million shares in addition to those already acquired at
that time.

Shareholder Rights Plan

Under the Company's Rights Agreement, each shareholder has the right to
purchase from the Company one Common Share at a price that is currently $62.50
per share. The rights are only exercisable in the event a person acquires or
commences a tender offer or exchange offer for 20% or more of the Company's
outstanding Common Shares. In the event that a person who owns 20% or more of
the Company's outstanding Common Shares merges into the Company, engages in one
of a number of self-dealing transactions, or increases ownership to 25% or
more, each right would entitle its holder to purchase the Company's Common
Shares having a market value equal to twice the right's exercise price. In the
event that the Company engages in a merger or other business transaction in
which the Company is not the surviving corporation, engages in a merger or
other business combination transaction in which its Common Shares are changed
or exchanged, or 50% or more of the Company's assets or earning power are sold,
each right would entitle its holder to purchase common shares of the acquiring,
surviving, or resulting person having a market value equal to twice the right's
exercise price.

 The rights expire June 24, 1996, and may be redeemed by the Company at a cost
that is currently $.0125 per right, prior to the occurrence of the events
described above.
                                                                              37
<PAGE>   10
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in thousands except per share amounts)



14. BUSINESS AND CREDIT CONCENTRATIONS

The Company operates exclusively in one industry  which is the manufacture and
distribution of plastic and rubber products and sells to a broad range of
customers, one of which accounted for 15%, 15%, and 14% of net sales in 1995,
1994, and 1993, respectively. The Company estimates an allowance for doubtful
accounts based on the credit worthiness of its customers as well as general
economic conditions. Consequently, an adverse change in those factors could
affect the Company's estimate.

15. GEOGRAPHIC SEGMENTS

At December 31, 1995, 1994, and 1993, the Company's equity in foreign
subsidiaries was $148,143, $123,855, and $105,485, respectively.

 Revenues from non-U.S. customers, including foreign net sales and exports from
U.S. operations, represented 18%, 16%, and 14% of total net sales in 1995,
1994, and 1993, respectively.

 The following is information about the Company's operations in different
geographic areas. Foreign amounts do not include minority-owned joint ventures
which are accounted for under the equity method.

<TABLE>
<CAPTION>
                             Net Sales                   Operating Earnings(a)              Total Assets
- ----------------------------------------------------------------------------------------------------------------
 (in millions)      1995        1994        1993      1995      1994     1993        1995        1994      1993
- ----------------------------------------------------------------------------------------------------------------
 <S>             <C>         <C>         <C>         <C>       <C>     <C>        <C>         <C>       <C>
 United States   $2,007.4    $1,906.4    $1,753.6    $108.5    $330.1   $325.0    $1,410.0    $1,481.3  $1,342.9
 Foreign            336.8       263.0       206.6       1.9      25.8     20.5       281.5       227.9     170.2
- ----------------------------------------------------------------------------------------------------------------
                 $2,344.2    $2,169.4    $1,960.2    $110.4    $355.9   $345.5    $1,691.5    $1,709.2  $1,513.1
================================================================================================================
<FN>
(a) Operating earnings in 1995 include a pretax realignment charge of $158
    million, which reduced United States and Foreign operating earnings by
    $140.8 million and $17.2 million, respectively.
</TABLE>




16. QUARTERLY FINANCIAL INFORMATION - UNAUDITED

<TABLE>
<CAPTION>
                               4th Quarter             3rd Quarter             2nd Quarter             1st Quarter
- --------------------------------------------------------------------------------------------------------------------
                            1995        1994        1995        1994        1995        1994        1995      1994
- --------------------------------------------------------------------------------------------------------------------
 <S>                      <C>         <C>         <C>         <C>         <C>         <C>         <C>       <C>
 Net sales                $581,950    $566,337    $641,520    $580,271    $556,844    $531,098    $563,856  $491,648
 Cost of sales             422,911     384,774     453,802     391,119     409,991     362,432     386,528   327,261
 Net earnings (loss)(a)    (73,468)     54,601      50,289      66,759      28,810      56,145      54,141    50,621
- --------------------------------------------------------------------------------------------------------------------
 Per Common Share:
  Net earnings (loss)(a)      (.46)        .34         .32         .41         .18         .35         .34       .32
  Cash dividends paid        .1400       .1250       .1250       .1125       .1250       .1125       .1250     .1125
 Market price range:
  High                       28.00       29.25       30.38       28.25       33.38       28.25       34.00     35.00
  Low                        25.00       25.75       27.63       25.63       26.13       23.75       27.88     27.25
====================================================================================================================
<FN>
 (a) Included in the fourth quarter of 1995 is a pretax realignment charge of
     $158 million ($98.7 million after-tax, or $0.62 per Common Share).
</TABLE>





38
<PAGE>   11
RUBBERMAID
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

RESULTS OF OPERATIONS

Net sales in 1995 were a record for the 44th consecutive year, totaling $2.344
billion, an 8% increase over the $2.169 billion posted in 1994. Acquisitions,
net of divestitures, and higher selling prices each represented 4% of the sales
increase, while core business unit volume was unchanged. Net sales in 1994 were
11% above those in 1993 as unit volume increased 12%, including 3% from
acquisitions, net of divestitures, while pricing declined 1%.

 The Company's continuing emphasis on global expansion resulted in
international sales growth outpacing domestic sales growth for the third
consecutive year. Revenues from non-U.S. customers, including foreign net sales
and exports from U.S. operations, represented 18%, 16%, and 14% of total net
sales in 1995, 1994, and 1993, respectively.

 Net earnings in 1995 were $59.8 million, or $0.38 per share, after recording a
realignment charge in the fourth quarter, compared to a record $228.1 million,
or $1.42 per share, in 1994. The earnings decrease reflects unprecedented
increases in material cost inflation, particularly plastic resin costs,
below-normal sales volume growth due to lackluster retail demand, and increased
marketing expenditures. In 1993, net earnings were $211.4 million, or $1.32 per
share.

 During the fourth quarter of 1995, the Company's management approved a
two-year strategic realignment program designed to reduce costs, accelerate
growth, and improve operating efficiencies. This two-year program includes the
cost of exiting nine facilities, asset impairments primarily due to product
realignments, and employee termination costs associated with a 9% reduction in
the total number of associates. The Company has included in its Consolidated
Statement of Earnings a charge of $158 million in 1995 for costs associated
with this program.  Included in this charge is $120 million relating to the
disposition of inventories and machinery and equipment.  These charges reduced
after-tax earnings by $98.7 million, or $0.62 per share. Other costs associated
with this program, not meeting the criteria for recognition at December 31,
1995, will be recognized in future periods as incurred.  Approximately $29
million of the costs associated with employee terminations and certain exit
related costs will be paid from Company funds. The remaining $129 million
represents non-cash costs. Cash inflows from the disposition of inventories
and machinery and equipment are anticipated to exceed cash outflows associated
with the realignment program. The Company anticipates annual pretax savings of
approximately $50 million once the actions associated with this program are
completed.

 Cost of sales as a percent of net sales was 71.4%, 67.6%, and 65.6% in 1995,   
1994, and 1993, respectively. The increases in both 1995 and 1994 reflect
unprecedented rapid increases in raw material costs, particularly plastic resin
costs, which began escalating in the third quarter of 1994 and continued rising
until late in the third quarter of 1995. In addition, in 1995 the Company
experienced substantial underabsorbed overhead costs related to the combined
impact of lower-than-planned sales volume and efforts to reduce inventories.
Cost of sales in 1993 reflected stable resin prices, favorable manufacturing
cost trends including a more efficient loading of factories, and a LIFO reserve
reduction.

 Selling, general, and administrative expenses as a percent of net sales were
17.2%, 16.0%, and 16.8% in 1995, 1994, and 1993, respectively. The increase in
1995 over 1994 reflects higher marketing expenses on lower-than-planned sales
levels and the negative impact of consolidating acquisitions having higher
selling, general and administrative expenses as a percent of net sales,
partially offset by record productivity improvements. The decline in 1994
versus 1993 is primarily due to productivity improvements exceeding increases
in advertising and promotion expenses.

 Other charges (credits), net includes items such as net interest, minority
interests in joint ventures, royalty income, foreign exchange gains and losses,
amortization of intangible assets, and gains and losses on the disposal of
property, plant, and equipment. The net charge in 1995 is primarily due to
higher net interest expense, while the net credit in 1994 primarily reflects
certain gains recognized from 1994 divestitures and a reduction in the loss
on disposal of equipment.

 The effective income tax rate as a percent of earnings before income taxes was
37.5%, 37.9%, and 38.2% for 1995, 1994, and 1993, respectively.

OUTLOOK FOR 1996

Although the sluggish retail environment experienced during 1995 appears to be
continuing into early 1996, the Company anticipates moderate sales growth later
in 1996 through new product introductions, continued emphasis on merchandising
and promotional programs, and business development activities. Earnings are
expected to grow at a rate in excess of the sales growth with anticipated
increases in volume, lower resin costs, and incremental as well as leap
productivity improvements outweighing the effects of lower prices on certain
price-sensitive items.

LIQUIDITY AND CAPITAL RESOURCES

The Company's financial condition remains strong and the Company has the
resources necessary to meet future anticipated funding requirements. The
Company has historically financed its growth through a combination of cash
provided
39
<PAGE>   12
from operations, new equity issues, and to a lesser extent debt financing.      
Cash provided from operating activities is the primary source of liquidity and
amounted to $230 million, $212 million, and $289 million in 1995, 1994, and
1993, respectively. The cash generated from operations in 1995, in addition to
net proceeds from the sale of marketable securities and proceeds from increased
notes payable, enabled the Company to address capital expenditure needs, make
acquisitions, pay dividends, and repurchase shares of its Common Stock.

 At December 31, 1995, the Company had informal commitments with commercial     
banks to provide approximately $450 million in availability under short-term
unsecured credit facilities to finance fluctuations in working capital and, if
necessary, to provide other funds for operations until term financing is
secured. The Company intends to reduce its cost of capital by balancing the
capital structure to enhance long-term shareholder value, without reducing
financial flexibility to pursue both internal growth and acquisition
opportunities.  In January 1996, the Company entered into a $500 million
unsecured, committed credit facility designated to support a commercial paper
program planned for the first quarter of 1996. Also in January 1996, the Company
filed a Shelf Registration with the Securities and Exchange Commission for the
issuance of up to $400 million in senior, unsecured debt securities. The Company
intends to offer these debt securities from time to time in the future, with
terms determined at the time of sale. This registration will enable the Company
to access the public debt market should opportunities present themselves, and
the proceeds are intended to be used for general corporate purposes.

 As part of a program previously authorized by the Board of Directors, the      
Company purchased approximately 4.8 million shares in 1995 and 1.8 million
shares in 1994 of its common stock for the treasury at an aggregate cost of
$134.2 million and $48.7 million in 1995 and 1994, respectively. In December
1995, the Board of Directors increased the authorization for stock repurchase
over the next four years by 20 million shares in addition to those already
acquired at that time.

 The Company's objective is to pay approximately 30% of current year earnings
as dividends and to retain sufficient capital to provide for future investment
opportunities in order to double sales and earnings per share every 5 to 6
years. The Company's dividend payments in 1995 exceeded current year earnings
and marked 41 consecutive years of increased dividends paid per share.

 In 1995, the Company invested $151.5 million in property, plant, and   
equipment to expand capacity, improve productivity, and tool new products.
Investments continue to be made in new equipment throughout the Company to
support productivity improvements and cost reduction programs.  Tooling was
purchased for a wide variety of new products and to add capacity for existing
products. For 1996, another record investment has been budgeted, including the
Company's recently announced realignment plans and the implementation of a
common, integrated, global management information system.

 Working capital, excluding cash and cash equivalents and marketable
securities, decreased $94.3 million in 1995.  The net change reflects a
decrease in inventories, increased notes payable due to share repurchases, and
an increase in accrued liabilities, which were partially offset by an increase
in receivables and other current assets.

OTHER MATTERS

Business Development Activities

 In March 1995, the Company acquired Injectaplastic S.A., a leading manufacturer
and marketer of plastic housewares, seasonal product, and bath accessories in
France. In April 1995, the Company acquired PAR-REC Holdings, Inc., a Canadian
manufacturer of commercial playground equipment.  In September 1995, the
Company acquired Decor Concepts, Inc., better known as Omni, an innovative
leader in the design and manufacture of contained soft play systems. In
November 1995, the Company acquired a majority ownership position in
Dom-Plast S.A., the leading manufacturer and marketer of plastic housewares in
Poland, and made a public tender for the remaining shares. These acquisitions
were funded with cash, stock or a combination thereof, and accounted for as
purchases.

 In January 1995, the Company formed Royal Rubbermaid Structures Ltd., a joint
venture with Royal Plastics Group Limited of Canada, for the manufacture and
marketing of modular plastic components and kits for small structures, such as
storage buildings and sheds. Each partner owns 50% of the joint venture,
accounted for by the equity method.

 The business development activities described above had no material effect on
the 1995 financial statements.

ENVIRONMENTAL PROGRAM

The Company is subject to various laws and regulations concerning environmental
matters and employee safety and health in the United States and other
countries. The Occupational Safety and Health Administration, the U.S.
Environmental Protection Agency, and other federal agencies, have authority to
promulgate regulations that have an impact on the Company's operations. Many
state and local governments also have adopted environmental and employee safety
and health laws and regulations. Federal and state


40
<PAGE>   13
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

authorities may seek fines and penalties for violation of these laws and
regulations. As part of its continuing environmental program, the Company has
been able to comply with regulations and requirements of state and federal
agencies without any materially adverse effect on its business.

 The Company is committed to a long-term environmental protection program which
is managed by the Company's environmental council. The council meets regularly
and assesses the impact of environmental laws and regulations on the Company's
operations. In addition, the Company uses outside firms to perform regular
environmental audits of its facilities that have, to date, revealed no
significant environmental problems.

ACCOUNTING PRONOUNCEMENTS

In 1995, the Company adopted the provisions of FAS No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of".
Since the Company had previously been accounting for impairments substantially
in accordance with Statement No.121, there was no material effect on the
consolidated financial statements as a result of the adoption.

 On October 23, 1995, the Financial Accounting Standards Board issued FAS No.
123, "Accounting for Stock-Based Compensation", which is effective for
financial statements for fiscal years beginning after December 15, 1995.
Statement No.123 provides a fair value method of accounting for stock-based
compensation arrangements rather than the intrinsic value based method
contained in APB Opinion No. 25. However, the Statement does not require an
entity to adopt the new fair value based method for purposes of preparing its
basic financial statements. Entities that retain the APB Opinion No. 25 method
of accounting will be required to display in the footnotes pro forma net income
and earnings per share information as if the fair value based method had been
adopted. The Company does not intend to adopt the fair value method provided in
Statement No.123, therefore this standard will not have a material effect on
the consolidated financial statements of the Company.




                                                                              41
<PAGE>   14
[ Rubbermaid logo ]

11-YEAR FINANCIAL SUMMARY
(Dollars in thousands except per share amounts)

<TABLE>
<CAPTION>
Years ended December 31                             1995           1994           1993                1992
- -----------------------------------------------------------------------------------------------------------------
<S>                                              <C>            <C>            <C>           <C>
OPERATING RESULTS
Net sales                                        $2,344,170     $2,169,354     $1,960,207         $1,805,332
Cost of sales                                     1,673,232      1,465,586      1,285,949          1,200,651
Selling, general, and administrative expenses       402,586        347,915        328,741            310,410
Net earnings                                         59,772(a)     228,126        211,413    184,207/164,095(b)
=================================================================================================================
  Per Common Share                               $      .38(a)  $     1.42     $     1.32         $1.15/1.02(b)
- -----------------------------------------------------------------------------------------------------------------
  Percent of net sales                                  2.5%          10.5%          10.8%         10.2%/9.1%(b)
- -----------------------------------------------------------------------------------------------------------------
Return on average shareholders' equity                  4.9%          18.9%          20.0%        19.5%/17.5%(b)
FINANCIAL POSITION
Current assets                                   $  851,207       $926,666       $829,744           $699,650
Property, plant, and equipment, net                 626,637        607,628        572,136            517,096
Intangible and other assets, net                    213,684        174,886        111,244            109,823
- -----------------------------------------------------------------------------------------------------------------
Total assets                                     $1,691,528     $1,709,180     $1,513,124         $1,326,569
=================================================================================================================
Current liabilities                              $  414,732     $  295,597     $  259,314         $  223,246
Other deferred liabilities                          135,244        116,181        103,914             95,395
Long-term debt                                        6,179         11,576         19,414             20,279
Shareholders' equity                              1,135,373      1,285,826      1,130,482            987,649
- -----------------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity       $1,691,528     $1,709,180     $1,513,124         $1,326,569
=================================================================================================================
Long-term debt as a percent of capitalization             1%             1%             2%                 3%
- -----------------------------------------------------------------------------------------------------------------
Working capital                                  $  436,475     $  631,069     $  570,430         $  476,404
- -----------------------------------------------------------------------------------------------------------------
Current ratio                                          2.05           3.13           3.20               3.13
OTHER DATA
Average Common Shares outstanding (000)             158,766        160,893        160,318            160,207
- -----------------------------------------------------------------------------------------------------------------
Cash dividends paid                              $   81,731     $   74,425     $   64,938         $   56,477
- -----------------------------------------------------------------------------------------------------------------
Cash dividends paid per Common Share             $     .515     $    .4625     $     .405         $    .3525
- -----------------------------------------------------------------------------------------------------------------
Shareholders' equity per Common Share            $     7.27     $     8.00     $     7.05         $     6.16
- -----------------------------------------------------------------------------------------------------------------
Stock price range - NYSE                         $    34-25     $    35-24     $    37-28         $    37-27
- -----------------------------------------------------------------------------------------------------------------
Capital expenditures                             $  151,528     $  118,000     $  141,697         $  134,528
- -----------------------------------------------------------------------------------------------------------------
Depreciation and amortization                    $  104,158     $   93,724     $   85,415         $   73,836
- -----------------------------------------------------------------------------------------------------------------
Number of shareholders at year end                   32,439         30,889         22,508             20,255
- -----------------------------------------------------------------------------------------------------------------
Average number of associates                         14,054         12,939         11,978             11,296
- -----------------------------------------------------------------------------------------------------------------
<FN>
(a)  Included in 1995 is a pretax realignment charge of $158 million ($98.7
     million after tax, or $0.62 per Common Share).
(b)  Results before/after the cumulative effect of changing the method of
     accounting for postretirement benefits other than pensions.
</TABLE>




                                      42
<PAGE>   15





<TABLE>
<CAPTION>
   1991            1990            1989            1988            1987           1986          1985
- ------------------------------------------------------------------------------------------------------
<S>            <C>              <C>             <C>             <C>              <C>          <C>

$1,667,305      $1,534,013      $1,452,365      $1,291,584      $1,096,055       $864,721     $747,858
 1,102,685       1,014,526         967,563         886,850         727,927        554,421      488,169
   307,780         286,647         268,148         221,497         199,145        166,954      140,203
   162,650         143,520         124,984         106,858          90,723         75,004       62,288
======================================================================================================
$     1.02      $      .90      $      .78      $      .67      $      .57       $    .47     $    .40
- ------------------------------------------------------------------------------------------------------
       9.8%            9.4%            8.6%            8.3%            8.3%           8.7%         8.3%
- ------------------------------------------------------------------------------------------------------
      19.7%           20.2%           20.6%           20.6%           20.8%          20.5%        20.0%

$  663,999      $  602,697      $  567,307      $  452,639      $  418,563       $332,655     $309,336
   461,375         405,520         379,107         347,677         310,017        248,224      210,929
   119,157         106,033          38,591          42,389          45,748         45,780       13,041
- ------------------------------------------------------------------------------------------------------
$1,244,531      $1,114,250      $  985,005      $  842,705      $  774,328       $626,659     $533,306
======================================================================================================
$  245,500      $  235,300      $  215,121      $  197,431      $  209,771       $156,456     $133,116
    85,479           71,555         67,114          47,471          47,585         40,013       28,713
    27,812          39,191          50,294          39,023          40,042         35,668       34,071
   885,740         768,204         652,476         558,780         476,930        394,522      337,406
- ------------------------------------------------------------------------------------------------------
$1,244,531      $1,114,250      $  985,005      $  842,705      $  774,328       $626,659     $533,306
======================================================================================================
         4%              5%              8%              7%              8%             9%          10%
- ------------------------------------------------------------------------------------------------------
$  418,499      $  367,397      $  352,186      $  255,208      $  208,792       $176,199     $176,220
- ------------------------------------------------------------------------------------------------------
      2.70            2.56            2.64            2.29            2.00           2.13         2.32

   160,126         159,688         159,250         158,928         158,468        158,064      157,588
- ------------------------------------------------------------------------------------------------------
$   49,643      $   42,621      $   35,975      $   29,520      $   24,581       $ 19,771     $ 15,907
- ------------------------------------------------------------------------------------------------------
$      .31      $      .27      $      .23      $      .19      $      .16       $    .13     $   .113
- ------------------------------------------------------------------------------------------------------
$     5.53      $     4.80      $     4.10      $     3.52      $     3.01       $   2.50     $   2.15
- ------------------------------------------------------------------------------------------------------
$    38-19      $    23-16      $    19-13      $    14-11      $    18-10       $   14-8     $    9-5
- ------------------------------------------------------------------------------------------------------
$  122,513      $  103,720      $   89,787      $   87,333      $  104,429       $ 71,587     $ 71,665
- ------------------------------------------------------------------------------------------------------
$   66,686      $   58,586      $   65,866      $   50,173      $   50,032       $ 35,455     $ 32,515
- ------------------------------------------------------------------------------------------------------
    15,429          13,305          11,225          10,482          10,104          8,379        6,332
- ------------------------------------------------------------------------------------------------------
     9,754           9,304           9,098           8,643           7,512          6,509        5,934
- ------------------------------------------------------------------------------------------------------
</TABLE>




                                      43

<PAGE>   1
                                                                      EXHIBIT 21
                                                                      ----------


                          SUBSIDIARIES OF REGISTRANT*
                          ---------------------------

<TABLE>
<CAPTION>
                                                        STATE OR
                                                     JURISDICTION OF     PERCENT OF
                  NAME**                             INCORPORATION       OWNERSHIP
                  ------                             -------------       ---------
<S>                                                  <C>                   <C>
Rubbermaid Commercial Products Inc.                  Delaware              100%
The Little Tikes Company                             Ohio                  100%
Rubbermaid Canada Inc.                               Ontario, Canada       100%
Rubbermaid Office Products Inc.                      Delaware              100%
Rubbermaid Specialty Products Inc.                   Delaware              100%

<FN>
*   All of the listed subsidiaries are included in Registrant's
    consolidated financial statements.

**  All subsidiaries conduct their businesses under the names shown.
</TABLE>



<PAGE>   1
                                                        EXHIBIT 23

[Letter Head]

The Board of Directors
Rubbermaid Incorporated

We consent to incorporation by reference in the registration statements (File
Nos. 33-63420, 33-56105, 33-57091, 33-57093, 33-57097 and 33-61817) on Form
S-8, and in the registration statements (File Nos. 33-54799 and 33-00471) on
Form S-3 of Rubbermaid Incorporated of our report dated February 2, 1996,
relating to the consolidated balance sheets of Rubbermaid Incorporated and
subsidiaries as of December 31, 1995 and 1994, and the related consolidated
statements of earnings, cash flows, and shareholders' equity for each of the
years in the three year period ended December 31, 1995, which report appears in
the December 31, 1995, annual report on Form 10-K of Rubbermaid Incorporated.

/s/ KPMG Peat Marwick LLP
KPMG Peat Marwick LLP


Cleveland, Ohio
March 13, 1996


<PAGE>   1
                                                                      Exhibit 24
                                                                      ----------
                               POWER OF ATTORNEY
                               -----------------


KNOW ALL MEN BY THESE PRESENT, that each of the undersigned Directors of
Rubbermaid Incorporated (the "Registrant"), a corporation organized and
existing under the laws of the State of Ohio, hereby constitute and appoint
Wolfgang R.  Schmitt, George C. Weigand and James A. Morgan, and each of them a
true and lawful attorney-in-fact in their name, place and stead with full power
of substitution, to sign, in their name as a Director of the Registrant, the
Registrant's Form 10-K Report for the fiscal year ended December 31, 1995,
which will be filed with the Securities and Exchange Commission, Washington,
D.C., and any and all amendments thereto.


<TABLE>
<S>                                              <C>
/s/ Tom H. Barrett, Director                     /s/ Robert M. Gerrity
- ----------------------------                     ----------------------------
Tom H. Barrett, Director                         Robert M. Gerrity, Director
                            
Date:  February 29, 1996                         Date:  February 29, 1996
       ---------------------                            ---------------------
                            
                            
/s/ Charles A. Carroll                           /s/ Karen N. Horn
- ----------------------------                     ----------------------------
Charles A. Carroll, Director                     Karen N. Horn, Director
                            
Date:  February 29, 1996                         Date:  February 29, 1996
       ---------------------                            ---------------------
                            
                            
/s/ Paul G. Schloemer                            /s/ William D. Marohn
- ----------------------------                     ----------------------------
Paul G. Schloemer, Director                      William D. Marohn, Director
                            
Date:  February 29, 1996                         Date:  February 29, 1996
       ---------------------                            ---------------------
                            
                            
/s/ Robert O. Ebert                              /s/ Steven A. Minter
- ----------------------------                     ----------------------------
Robert O. Ebert, Director                        Steven A. Minter, Director
                            
Date:  February 29, 1996                         Date:  February 29, 1996
       ---------------------                            ---------------------
                            
                            
/s/ Stanley C. Gault                             /s/ Jan Nicholson
- ----------------------------                     ----------------------------
Stanley C. Gault, Director                       Jan Nicholson, Director
                            
Date:  February 29, 1996                         Date:  February 29, 1996
       ---------------------                            ---------------------
</TABLE>


                             /s/ Gordon R. Sullivan
                             ----------------------------
                             Gordon R. Sullivan, Director

                             Date: February 29, 1996
                                   ----------------------


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS AND NOTES THERETO AS OF DECEMBER 31,1995 AND
1994, AND FOR EACH OF THE YEARS IN THE THREE YEAR PERIOD ENDED DECEMBER 31,
1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          50,969
<SECURITIES>                                         0
<RECEIVABLES>                                  433,829
<ALLOWANCES>                                    10,467
<INVENTORY>                                    251,753
<CURRENT-ASSETS>                               851,207
<PP&E>                                       1,263,034
<DEPRECIATION>                                 636,397
<TOTAL-ASSETS>                               1,691,528
<CURRENT-LIABILITIES>                          414,732
<BONDS>                                          6,179
<COMMON>                                       162,677
                                0
                                          0
<OTHER-SE>                                     972,696
<TOTAL-LIABILITY-AND-EQUITY>                 1,691,528
<SALES>                                      2,344,170
<TOTAL-REVENUES>                             2,344,170
<CGS>                                        1,673,232
<TOTAL-COSTS>                                2,233,818
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              13,682
<INCOME-PRETAX>                                 95,635
<INCOME-TAX>                                    35,863
<INCOME-CONTINUING>                             59,772
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    59,772
<EPS-PRIMARY>                                      .38
<EPS-DILUTED>                                      .38
        

</TABLE>


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