SULLIVAN GRAPHICS INC
10-Q, 1996-11-13
COMMERCIAL PRINTING
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)
[X]      QUARTERLY  REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934
         For the quarterly period ended September 30, 1996

                                       or

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934
         For the transition period from ___________ to ___________
                                        

         Commission file number 33-31706-01

                          SULLIVAN COMMUNICATIONS, INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                     62-1395968
(State or other jurisdiction of          (I.R.S. employer identification number)
 incorporation or organization)      


                               225 High Ridge Road
                           Stamford, Connecticut 06905
                                 (203) 977-8101

(Address,  including zip code,  and telephone  number,  including  area code, of
registrant's principal executive offices)

                             SULLIVAN GRAPHICS, INC.
             (Exact name of registrant as specified in its charter)

          New York                                     16-1003976
(State or other jurisdiction of          (I.R.S. employer identification number)
 incorporation or organization)                 


                               100 Winners Circle
                           Brentwood, Tennessee 37027
                                 (615) 377-0377

(Address,  including zip code,  and telephone  number,  including  area code, of
registrant's principal executive offices)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such shorter  periods that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes    X     No
    ------       ------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practical date.

Sullivan  Communications,  Inc.  has 123,889  shares  outstanding  of its Common
Stock,  $.01 Par Value, as of October 31, 1996 (all of which are privately owned
and not traded on a public market).

                   Exhibit Index on page 26 of 50 total pages


<PAGE>




                                      INDEX


Part I.  Financial Information                                          Page No.


 Item 1.   Condensed Consolidated Financial Statements

             Condensed Consolidated Balance Sheets as of
             September 30, 1996 and March 31, 1996                            3

             Condensed Consolidated Statements of Operations for the
             three months ended September 30, 1996 and 1995                   5

             Condensed Consolidated Statements of Operations for the          6
             six months ended September 30, 1996 and 1995

             Condensed Consolidated Statements of Cash Flows for the
             six months ended September 30, 1996 and 1995                     7

             Notes to Condensed Consolidated Financial Statements             8

  Item 2. Management's Discussion and Analysis of
             Financial Condition and Results of Operations                   14


Part II. Other Information

     Item 1. Legal Proceedings                                               24

     Item 6. Exhibits and Reports on Form 8-K                                24


             Signatures                                                      25

             Exhibit Index                                                   26

















                                        2

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                      Condensed Consolidated Balance Sheets
                    (Dollars in thousands, except par values)

<TABLE>
<CAPTION>


                                                                               September 30, 1996        March 31, 1996
                                                                               ------------------        --------------
                                                                                   (Unaudited)
<S>                                                                               <C>                    <C>  

Assets

Current assets:
  Cash and cash equivalents                                                            --                     --
  Receivables:
     Trade accounts,  less allowance for doubtful  accounts of $6,109 and $4,830
       at September 30, 1996 and March 31, 1996,
       respectively                                                               $ 63,117                64,465
     Other                                                                           3,588                 3,588
                                                                                  --------               -------
               Total receivables                                                    66,705                68,053

  Inventories                                                                       12,755                13,181
  Prepaid expenses and other current assets                                          5,146                 4,285
                                                                                  --------               -------
               Total current assets                                                 84,606                85,519

Property, plant and equipment                                                      228,415               207,264
Less accumulated depreciation                                                      (63,111)              (51,103)
                                                                                  --------               -------
               Net property, plant and equipment                                   165,304               156,161

Excess of cost  over net  assets  acquired,  less  accumulated  amortization  of
  $29,368 and $25,269 at September 30, 1996 and March 31, 1996,
  respectively                                                                      85,379                89,324

Other assets                                                                        18,561                20,177
                                                                                  --------               -------

               Total assets                                                       $353,850               351,181
                                                                                  ========               =======
</TABLE>


















See accompanying notes to condensed consolidated financial statements.

                                        3

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                      Condensed Consolidated Balance Sheets
                    (Dollars in thousands, except par values)


<TABLE>
<CAPTION>

                                                     September 30, 1996         March 31, 1996
                                                     ------------------         --------------
                                                         (Unaudited)

<S>                                                     <C>                       <C>   
Liabilities and Stockholders' Deficit

Current liabilities:
  Current installments of long-term debt and
    capitalized leases                                  $  15,256                    11,490
  Trade accounts payable                                   39,068                    35,931
  Accrued expenses                                         24,416                    27,271
  Income taxes                                                882                     1,215
                                                        ---------                 ---------
        Total current liabilities                          79,622                    75,907

Long-term debt and capitalized leases, excluding
  current installments                                    296,113                   286,127
Deferred income taxes                                       8,504                     7,801
Other liabilities                                          29,232                    25,742
                                                        ---------                 ---------
        Total liabilities                                 413,471                   395,577

Stockholders' deficit:

Common stock, voting, $.01 par value, 5,852,223
  shares authorized, 123,889 shares issued and
  outstanding                                                   1                         1
Series A convertible preferred stock, $.01 par value,
  4,000 shares authorized, issued and outstanding,
  $40,000,000 liquidation preference                           --                        --
Series B convertible preferred stock, $.01 par value,
  1,750 shares authorized, issued and outstanding,
  $17,500,000 liquidation preference                           --                        --
Additional paid-in capital                                 57,499                    57,499
Accumulated deficit                                      (115,677)                 (100,525)
Cumulative translation adjustment                          (1,444)                   (1,371)
                                                        ---------                 ---------

        Total stockholders' deficit                       (59,621)                  (44,396)
                                                        ---------                 ---------

Commitments and contingencies

        Total liabilities and stockholders' deficit     $ 353,850                   351,181
                                                        =========                   =======
</TABLE>








See accompanying notes to condensed consolidated financial statements.

                                        4

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                 Condensed Consolidated Statements of Operations
                                 (In thousands)
                                   (Unaudited)


                                                           Three Months Ended
                                                               September 30,
                                                           ------------------

                                                          1996           1995
                                                          ----           ----

Sales                                                   $ 138,495      130,653
Cost of sales                                             121,005      113,458
                                                        ---------    ---------

      Gross profit                                         17,490       17,195

Selling, general and administrative expenses (note 8)      12,850       10,152
Amortization of goodwill                                    2,050        2,158
Restructuring costs                                            75          644
                                                        ---------    ---------

       Operating income                                     2,515        4,241

Other expense (income):
  Interest expense                                          9,464        8,006
  Interest income                                             (44)         (69)
  Other, net                                                   34          878
                                                        ---------    ---------

  Total other expense                                       9,454        8,815
                                                                         

      Loss from operations before income taxes
      and extraordinary item                               (6,939)      (4,574)

Income tax expense                                           (609)        (371)
                                                        ---------    ---------

       Loss from operations before
       extraordinary item                                  (7,548)      (4,945)

Loss on early extinguishment of debt, net of
  tax                                                          --       (4,526)
                                                        ---------    ---------

                          Net loss                      $  (7,548)      (9,471)
                                                        =========     =========














See accompanying notes to condensed consolidated financial statements.


                                        5

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                 Condensed Consolidated Statements of Operations
                                 (In thousands)
                                   (Unaudited)

                                                             Six Months Ended
                                                               September 30,
                                                           ------------------

                                                          1996           1995
                                                          ----           ----
Sales                                                   $ 278,199      255,143
Cost of sales                                             245,316      221,193
                                                        ---------    ---------

       Gross profit                                        32,883       33,950

Selling, general and administrative expenses (note 8)      23,899       18,352
Amortization of goodwill                                    4,099        4,315
Restructuring costs                                           488        2,724
                                                        ---------    ---------

      Operating income                                      4,397        8,559

Other expense (income):
  Interest expense                                         18,094       15,219
  Interest income                                             (91)        (180)
  Nonrecurring charge related to terminated
    merger                                                     --        1,534
  Other, net                                                  (45)       1,022
                                                        ---------    ---------

 Total other expense                                       17,958       17,595
                                                        ---------    ---------

       Loss from operations before income taxes
       and extraordinary item                             (13,561)      (9,036)

Income tax expense                                         (1,591)      (3,187)
                                                        ---------    ---------

       Loss from operations before
       extraordinary item                                 (15,152)     (12,223)

Loss on early extinguishment of debt, net of
  tax                                                          --       (4,526)
                                                        ---------    ---------

                          Net loss                      $ (15,152)     (16,749)
                                                        =========    =========
















See accompanying notes to condensed consolidated financial statements.

                                        6

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                 Condensed Consolidated Statements of Cash Flows
                                 (In thousands)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                                    Six Months Ended
                                                                                      September 30,
                                                                                  ------------------

                                                                                    1996         1995
                                                                                    ----         ----
<S>                                                                                <C>         <C>  

Cash flows provided (used) by operating activities:

  Net loss                                                                         $(15,152)    (16,749)




Adjustments  to  reconcile  net  loss  to  cash  provided  (used)  by  operating
activities:

  Depreciation                                                                       12,054      10,288

  Amortization of goodwill and other assets                                           4,931       5,052

  Amortization of deferred financing costs and bond premium                             869         480
                                                                                   --------    --------

                                                                                     17,854      15,820

Extraordinary non-cash credit from early retirement of debt, net                         --      (1,803)

Decrease (increase) in working capital and other                                      5,498     (11,827)
                                                                                   --------    --------

     Net cash provided (used) by operating activities                                 8,200     (14,559)





Cash flows provided (used) by investing activities:

  Cash purchases of property, plant and equipment                                    (4,981)    (13,635)

  Proceeds from sales of property, plant and equipment                                   21           1

  Other                                                                                 (80)       (137)
                                                                                   --------    --------








      Net cash used by investing activities                                          (5,040)    (13,771)

Cash flows provided (used) by financing activities:

  Proceeds from long-term borrowings                                                     --     245,000

  Repayment of long-term debt, including current maturities                          (4,450)   (218,611)

  Net increase in revolver borrowings                                                 3,123       9,770

  Payments under capital lease obligations                                           (1,278)       (124)

  Payment of deferred financing costs                                                  (555)    (11,846)

  Other, net                                                                             --         121
                                                                                   --------    --------

     Net cash (used) provided by financing activities                                (3,160)     24,310

Effect of exchange rates on cash and cash equivalents                                    --          10

Decrease in cash and cash equivalents                                                    --      (4,010)
                                                                                   --------    --------

Cash and cash equivalents:

  Beginning of period                                                                    --       4,635
                                                                                   --------    --------






  End of period                                                                    $     --         625
                                                                                   ========    ========


Noncash investing activity:

  Equipment purchases under capital leases                                         $ 16,243       1,844
                                                                                   ========    ========
</TABLE>








See accompanying notes to condensed consolidated financial statements.

                                        7

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)
Description of the Company

Sullivan Communications, Inc. ("Communications"),  and, together with its wholly
owned subsidiary,  Sullivan  Graphics,  Inc.  ("Graphics"),  collectively,  (the
"Company") was formed in April 1989 under the name GBP Holdings,  Inc. to effect
the  purchase  of all  the  capital  stock  of GBP  Industries,  Inc.  from  its
stockholders in a leveraged buyout  transaction.  In October 1989, GBP Holdings,
Inc.  changed its name to  Sullivan  Holdings,  Inc.  and GBP  Industries,  Inc.
changed  its name to  Sullivan  Graphics,  Inc.  Effective  June 1993,  Sullivan
Holdings, Inc. changed its name to Sullivan Communications, Inc.

On April 8, 1993 (the "Acquisition Date"),  pursuant to an Agreement and Plan of
Merger dated as of March 12, 1993, as amended (the "Merger Agreement"),  between
Communications  and SGI Acquisition  Corp.  ("Acquisition  Corp."),  Acquisition
Corp. was merged with and into Communications (the  "Acquisition").  Acquisition
Corp. was formed by The Morgan Stanley  Leveraged Equity Fund II, L.P.,  certain
institutional investors and certain members of management (the "Purchasers") for
the purpose of  acquiring a majority  interest  in  Communications.  Acquisition
Corp. acquired a substantial and controlling majority interest in Communications
in  exchange  for  $40  million  in  cash.  In the  Acquisition,  Communications
continued as the surviving  corporation and the separate corporate  existence of
Acquisition Corp. was terminated.

On August 15, 1995, the Company  completed a merger  transaction  (the "Shakopee
Merger") with Shakopee Valley Printing Inc. ("Shakopee"). Shakopee was formed to
effect the purchase of certain assets and  assumption of certain  liabilities of
Shakopee Valley Printing, a division of Guy Gannett Communications.  On December
22,  1994,  pursuant to an  Agreement  for the  Purchase  of Assets  between Guy
Gannett  Communications  (the "Seller") and Shakopee (the  "Buyer"),  the Seller
agreed to sell (effective at the close of business on December 22, 1994) certain
assets and transfer certain liabilities of Shakopee Valley Printing to the Buyer
for a total purchase price of approximately  $42.6 million,  primarily  financed
through the issuance of 35,000 shares of Common Stock and bank  borrowings.  The
35,000 shares were  purchased by Morgan  Stanley  Capital  Partners  III,  L.P.,
Morgan  Stanley  Capital  Investors,  L.P.  and  MSCP  III 892  Investors,  L.P.
(collectively,  the "MSCP III Entities"),  together with First Plaza Group Trust
and  Leeway & Co. The  general  partner  of each of the MSCP III  Entities  is a
wholly owned  subsidiary of Morgan Stanley Group Inc., the parent company of the
general partner of the Company's majority  stockholder.  In addition,  the other
stockholders of Shakopee were also stockholders of the Company.

Communications has no operations or significant assets other than its investment
in Graphics.  Communications  is dependent upon  distributions  from Graphics to
fund its  obligations.  Under the terms of its debt  agreements at September 30,
1996,  Graphics'  ability to pay dividends or lend to  Communications  is either
restricted or  prohibited,  except that  Graphics may pay  specified  amounts to
Communications  (i) to pay  the  repurchase  price  payable  to any  officer  or
employee  (or  their  estates)  of  Communications,  Graphics  or any  of  their
respective  subsidiaries  in respect of their stock or options to purchase stock
in  Communications  upon the death,  disability or  termination of employment of
such  officers and  employees  (so long as no default,  or event of default,  as
defined,  has  occurred  under the terms of the New Bank  Credit  Agreement,  as
defined below,  and provided the aggregate  amount of all such  repurchases does
not exceed $2,000,000) and (ii) to fund the payment of Communications' operating
expenses incurred in the ordinary course of business,  other corporate  overhead
costs and expenses (so long as the  aggregate  amount of such  payments does not
exceed $250,000 in any fiscal year) and Communications'  obligations pursuant to
a tax sharing agreement with Graphics.  Substantially all of Graphics' long-term
obligations have been fully and unconditionally guaranteed by Communications.








                                        8

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

The two  business  sectors  of the  commercial  printing  industry  in which the
Company operates are printing and digital imaging/prepress services conducted by
its American Color division ("American Color").

1.  Summary of Significant Accounting Policies

a.  Basis of Presentation

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial  information and are in accordance with  instructions to Form 10-Q and
Article  10 of  Regulation  S-X.  Accordingly,  they do not  include  all of the
information and footnotes required by generally accepted  accounting  principles
for complete financial statements. In the opinion of management, all adjustments
(consisting of normal  recurring  adjustments)  considered  necessary for a fair
presentation  have been  included.  The operating  results for the three and six
month periods ended  September  30, 1996 are not  necessarily  indicative of the
results  that may be expected  for the fiscal year ended March 31,  1997.  These
unaudited  condensed   consolidated  financial  statements  should  be  read  in
conjunction with the  consolidated  financial  statements and footnotes  thereto
included in the Company's Form 10-K for the fiscal year ended March 31, 1996 and
the  Company's  Post-Effective  Amendment  No. 2 to  Registration  Statement No.
33-97090 on Form S-1.

Certain  prior  period  amounts have been  reclassified  to conform with current
period presentation.

2.    The Shakopee Merger

On August 15, 1995, the Shakopee  Merger was  consummated  and each  outstanding
share of the Common Stock of Shakopee was converted into one share of the Common
Stock of the Company  and 1/20 of one share of Series B  Preferred  Stock of the
Company.   Also  on  August  15,  1995,  concurrent  with  the  Shakopee  merger
transaction,  the Company  refinanced a significant  portion of its  outstanding
indebtedness,  including  indebtedness  assumed  in  the  Shakopee  Merger  (the
"Refinancing"). See note 3 for a description of the Refinancing.

The Shakopee  Merger has been  accounted for as a combination  of entities under
common  control  (similar  to  a  pooling-of-interests),  and  accordingly,  the
unaudited condensed consolidated financial statements give retroactive effect to
the Shakopee Merger and include the combined  operations of  Communications  and
Shakopee subsequent to December 22, 1994.
















                                        9

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

3.    The Refinancing

On August 15, 1995, the Company sold $185 million of 12 3/4% Senior Subordinated
Notes Due 2005 (the "New Notes").  In connection with the sale of the New Notes,
the Company entered into a series of transactions  (the Refinancing and together
with the Shakopee Merger, the "Transactions"),  including the following: (i) the
Company entered into a Credit Agreement with BT Commercial  Corporation ("BTCC")
and other financial  institutions (the "New Bank Credit  Agreement"),  providing
Graphics with a $75 million revolving credit facility maturing in 2000 (the "New
Revolving Credit Facility") and a $60 million  amortizing term loan with a final
maturity in 2000 (the "New Term Loan"); (ii) the repayment of all $126.5 million
of indebtedness outstanding under Graphics' old bank credit agreement (plus $2.3
million of accrued  interest to the date of repayment);  (iii) the redemption of
all  outstanding  15%  Senior  Subordinated  Notes  Due 2000 of  Graphics  at an
aggregate  redemption  price of $105.6  million  (plus  $1.8  million of accrued
interest to the  redemption  date);  (iv) the  repayment of all $24.6 million of
indebtedness  assumed  in the  Shakopee  Merger  (plus  $0.1  million of accrued
interest to the date of repayment) and (v) the incurrence of approximately $11.8
million of fees and  expenses  related to the  Transactions.  As a result of the
Transactions,  the  Company  recorded  an  extraordinary  loss  related to early
extinguishment of debt of $4.5 million, net of $0 taxes. This extraordinary loss
primarily   consisted  of  the  early  redemption  premium  on  the  15%  Senior
Subordinated  Notes and the  write-off of deferred  financing  costs  related to
refinanced  indebtedness  partially  offset by the  write-off  of a bond premium
associated with the 15% Senior Subordinated Notes.

Borrowings  under the New Revolving  Credit  Facility are subject to a borrowing
base which  consists of (i) 85% of Eligible  Accounts  Receivable  plus (ii) the
lesser  of (x)  $15.0  million  or (y)  60% of  Eligible  Inventory  plus  (iii)
Equipment  Acquisition Loans in an amount not to exceed $7.5 million outstanding
at any time,  each of which must be repaid  within  six months  from the date of
borrowing minus (iv) the aggregate amount of reserves against Eligible  Accounts
Receivable and Eligible Inventory established by BTCC.

At September 30, 1996,  the  remaining New Term Loan  amortizes in the following
annual amounts: (i) $4.6 million through the remainder of Fiscal Year 1997, (ii)
$10.6 million in Fiscal Year 1998, (iii) $13.3 million in Fiscal Year 1999, (iv)
$15.2 million in Fiscal Year 2000 and (v) $8.0 million in Fiscal Year 2001.

Communications has guaranteed  Graphics'  indebtedness under the New Bank Credit
Agreement, as amended (the "Bank Credit Agreement"),  which guarantee is secured
by a  pledge  of  all  Graphics'  and  its  subsidiaries'  stock.  In  addition,
borrowings under the Bank Credit  Agreement are secured by substantially  all of
the assets of Graphics.  Communications is restricted under its guarantee of the
Bank  Credit  Agreement  from,  among  other  things,   entering  into  mergers,
acquisitions,  incurring  additional debt and paying  dividends.  The Company is
currently  in  compliance  with all  financial  covenants  set forth in the Bank
Credit Agreement.

Interest under the Bank Credit Agreement is floating based on prevailing  market
rates and is computed  using  various rate options over periods of 30, 60, 90 or
180 days as selected by the Company.











                                       10

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)
4.    The Gowe Acquisition

On March 12, 1996,  Graphics  acquired the assets of Gowe, Inc., a Medina,  Ohio
based regional printer of newspapers,  T.V. books and retail advertising inserts
and catalogs ("Gowe"),  for approximately $6.7 million in cash and assumption of
certain  liabilities of Gowe,  Inc.,  pursuant to an Asset  Purchase  Agreement,
among Graphics,  Gowe, Inc. and ComCorp,  Inc., the parent company of Gowe, Inc.
(the "Gowe  Acquisition").  The Gowe  Acquisition  was  accounted  for under the
purchase method of accounting  applying the provisions of Accounting  Principles
Board  Opinion No. 16 ("APB 16").  Pursuant to the  requirements  of APB 16, the
purchase price was allocated to the tangible assets and identifiable  intangible
assets and liabilities assumed based upon their respective fair values.

The Company's pro forma unaudited results of operations for the six months ended
September 30, 1995,  assuming that the Gowe Acquisition  occurred as of April 1,
1995, were $271.2 million in sales and a $16.6 million net loss.

5.    Disposal of 51% Interest in National Inserting Systems, Inc.

On March 11,  1996,  the Company  sold its 51%  interest  in National  Inserting
Systems,  Inc.  ("NIS") for  approximately  $2.5  million in cash and a note for
approximately  $0.2  million  under  the terms of a Stock  Redemption  Agreement
between NIS and Graphics. This transaction resulted in a net gain on disposal of
approximately  $1.3  million,   which  was  classified  as  other,  net  in  the
consolidated  statement of operations  for the fiscal year ended March 31, 1996.
The proceeds from the sale were used to repay  indebtedness under Graphics' Bank
Credit Agreement (as defined herein).

6.    Inventories

The components of inventories are as follows (in thousands):


                                       September 30, 1996       March 31, 1996
                                       ------------------       --------------

Paper                                     $  10,635                 11,277

Ink                                             302                    272

Equipment held for sale                         366                    349

Supplies and other                            1,452                  1,283
                                              -----                 ------

      Total                              $   12,755                 13,181
                                         ==========                 ======


In the third  quarter  of the fiscal  year ended  March 31,  1996,  the  Company
changed  to the  first-in,  first-out  ("FIFO")  method of  accounting  from the
last-in,  first-out  ("LIFO")  method of accounting  as the principal  method of
accounting  for  inventories.  The change  results in a balance  sheet (1) which
reflects inventories at a value that more closely represents current costs which
the Company believes are the primary concern of its constituents  (bank lenders,
financial markets,  customers,  trade creditors, etc.) and (2) that enhances the
comparability  of  the  Company's  financial   statements  by  changing  to  the
predominant method used by key competitors in the printing industry.  The effect
(approximately  $0.8  million) of the change for the six months ended  September
30,  1995  resulted  in the  retroactive  restatement  of the first  and  second
quarters of the fiscal year ended March 31, 1996 of  approximately  $0.5 million
and $0.3  million,  respectively,  as a  decrease  of cost of  goods  sold and a
decrease to net loss.








                                       11

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

7.   Non-recurring Charges Related to Terminated Merger

The Company  recognized $1.5 million of expenses related to a terminated  merger
in the six month period ended September 30, 1995.

8.  Non-recurring Charge Related to Resignation of Chief Executive Officer

A  non-recurring  charge of $1.9  million was recorded  and is  classified  as a
selling,  general and administrative  expense in the quarter ended September 30,
1996 relating to the  resignation  of the  Company's  Chief  Executive  Officer.
Payments under the related agreement  continue through 2001,  subject to certain
requirements.

9.   Restructuring Costs

In April 1995, the Company approved a plan for its American Color division which
is   designed   to  improve   productivity,   increase   customer   service  and
responsiveness,  and provide increased growth in this business. The cost of this
plan is being  accounted  for in  accordance  with  the  guidance  set  forth in
Emerging  Issues  Task  Force  Issue 94-3  "Liability  Recognition  for  Certain
Employee  Termination  Benefits  and other Costs to Exit an Activity  (including
Certain  Costs  Incurred  in  a  Restructuring)".  The  estimated  pretax  costs
associated  with  this  plan of $5.0  million  represent  employee  termination,
goodwill  write-down  and other  related costs that will be incurred as a direct
result of the plan. In the quarter ended June 30, 1995,  the Company  recognized
$2.1  million of such  charges,  primarily  for  severance  and other  personnel
related costs. In the quarter ended  September 30, 1995, the Company  recognized
$0.6 million of restructuring  costs primarily  related to hiring and relocating
certain  management  personnel.  In the quarter  ended  December 31,  1995,  the
Company  recognized an additional  $0.1 million of  restructuring  costs. In the
quarter  ended  March  31,  1996,  the  Company   recognized   $1.3  million  of
restructuring costs, which included $0.9 million of goodwill write-down and $0.4
million  primarily  related  to certain  relocation  costs  associated  with the
restructuring.  The goodwill  write-down related to certain facilities that were
either  shut  down  or  relocated  as part of the  restructuring.  In  addition,
approximately  $0.4 million and $0.1 million of  restructuring  costs  primarily
related to relocation  costs were recognized in the quarters ended June 30, 1996
and September 30, 1996, respectively.  The remaining costs of approximately $0.4
million,  principally  related to  additional  relocation  and other  transition
expenses, will be recorded as incurred.

10. Commitments and Contingencies

The Company has  employment  agreements  with one of its principal  officers and
four other employees.  Such agreements provide for minimum salary levels as well
as for  incentive  bonuses which are payable if specified  management  goals are
attained.  The aggregate  commitment for future  salaries at September 30, 1996,
excluding bonuses, was approximately $2.3 million.












                                       12

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

Graphics,  together with over 300 other persons, has been designated by the U.S.
Environmental  Protection  Agency as a potentially  responsible  party (a "PRP")
under the Comprehensive  Environmental  Response  Compensation and Liability Act
("CERCLA," also known as "Superfund") at one Superfund site.  Although liability
under  CERCLA  may be  imposed on a joint and  several  basis and the  Company's
ultimate  liability  is not  precisely  determinable,  the PRPs have agreed that
Graphics' share of removal costs is 0.46% and therefore  Graphics  believes that
its share of the anticipated remediation costs at such site will not be material
to its  business or  financial  condition.  Based upon an analysis of  Graphics'
volumetric  share of waste  contributed to the site and the agreement  among the
PRPs,  the  Company  has  recorded a reserve of  approximately  $0.1  million in
connection  with this liability on its  consolidated  balance sheet at September
30, 1996. The Company believes this amount is adequate to cover such liability.

On  December  21,  1989,  Graphics  sold its ink  manufacturing  operations  and
facilities ("CPS").  Graphics remains  contingently liable under $4.7 million of
industrial  revenue  bonds  assumed  by the  purchaser  ("CPS  Buyer")  in  this
transaction.  The CPS  Buyer  which  assumed  these  liabilities  has  agreed to
indemnify  Graphics  for any  resulting  obligation  and has  also  provided  an
irrevocable letter of credit in favor of the holders of such bonds. Accordingly,
management  believes that any obligation of Graphics  under this  contingency is
unlikely.

The Company has been named as a defendant in several other legal actions arising
from its normal business activities. In the opinion of management, any liability
that may arise from such actions will not have a material  adverse effect on the
consolidated financial statements of the Company.


























                                       13

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

Results of Operations

General

On August 15, 1995, Shakopee Valley Printing,  Inc. ("Shakopee") was merged with
and into Sullivan  Graphics,  Inc.  ("Graphics")  (the "Shakopee  Merger").  The
merger has been  accounted for as a combination of entities under common control
(similar to a pooling-of-interests), and accordingly, the condensed consolidated
financial  statements give retroactive effect to the Shakopee Merger and include
the combined operations of Sullivan Communications,  Inc. ("Communications") and
Shakopee  subsequent  to December  22, 1994 (the date on which  Shakopee  became
under common control with Graphics and Communications (the "Company")).

On March 11, 1996,  Graphics sold its 51% interest in National Inserting Systems
("NIS") for approximately $2.5 million in cash and a note for approximately $0.2
million  under  the  terms  of a  Stock  Redemption  Agreement  between  NIS and
Graphics.  The proceeds from the sale were used to repay  indebtedness under the
Bank Credit Agreement (as defined herein).

On March 12, 1996,  Graphics  acquired the assets of Gowe, Inc., a Medina,  Ohio
based regional printer of newspapers,  T.V. books and retail advertising inserts
and catalogs ("Gowe"),  for approximately $6.7 million in cash and assumption of
certain  liabilities of Gowe, Inc., pursuant to an Asset Purchase Agreement (the
"Gowe  Acquisition").  The Gowe Acquisition was accounted for under the purchase
method of accounting  applying the  provisions of  Accounting  Principles  Board
Opinion No. 16 ("APB 16").  Pursuant to the requirements of APB 16, the purchase
price was allocated to the tangible assets and  identifiable  intangible  assets
and liabilities  assumed based upon their respective fair values. The allocation
of the  purchase  price is  preliminary  and may change  during  the  allocation
period.  Gowe's results of operations  for the three months ended  September 30,
1996 (the "1996 Three Month Period") and the six months ended September 30, 1996
(the  "1996  Six Month  Period")  are  included  in the  Company's  consolidated
financial statements.

During March 1996, the Company  completed the construction and start-up of a new
plant in Hanover,  Pennsylvania ("Flexi-Tech").  Flexi-Tech will be dedicated to
the production of commercial flexi books (a form of advertising inserts) serving
various  segments of the retail  advertising  market and the  production of T.V.
listing guides serving the newspaper market.

In the 1996 Six Month Period,  the Company began to present  certain fixed costs
of its American Color production  facilities within cost of sales rather than as
selling,   general  and  administrative   expenses.  This  new  presentation  is
consistent with the Company's  presentation of the printing  sector's  financial
information,  and the Company  believes that this is a more accurate  measure of
the gross margin of the business. The financial information for the three months
ended  September  30, 1995 (the "1995 Three  Month  Period")  and the six months
ended  September 30, 1995 (the "1995 Six Month  Period") for the American  Color
sector has been reclassified to conform with this presentation.










                                       14

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations



The following table summarizes the Company's  results of operations for the 1996
Three-Month Period,  the 1995 Three-Month Period,  the 1996 Six-Month Period and
the 1995 Six-Month Period.


                            Three Months Ended            Six Months Ended
                               September 30,                 September 30,
                            ------------------            ----------------

                            1996           1995           1996            1995
                            ----           ----           ----            ----

                                       (dollars in thousands)

Sales:
  Printing             $ 117,586       $ 110,253     $ 237,928       $ 215,631
  American Color          18,204          18,037        35,963          35,990
  Other (b)                2,705           2,363         4,308           3,522
                       ---------       ---------     ---------       ---------
    Total              $ 138,495       $ 130,653     $ 278,199       $ 255,143

Gross Profit:
  Printing             $  12,565       $  12,526     $  23,877       $  25,699
  American Color           3,760           3,644         7,140           6,904
  Other (b)                1,165           1,025         1,866           1,347
                       ---------       ---------     ---------       ---------
    Total              $  17,490       $  17,195     $  32,883       $  33,950

Gross Margin:
  Printing                  10.7%           11.4%         10.0%           11.9%
  American Color            20.7%           20.2%         19.9%           19.2%
    Total                   12.6%           13.2%         11.8%           13.3%


Operating Income
(Loss):
  Printing             $   6,981       $   7,260     $  13,006       $  16,241
  American Color (a)         475               6          (469)         (1,188)
  Other (b) (c)           (4,941)(d)      (3,025)       (8,140)(d)      (6,494)
                       ---------       ---------     ---------       ---------
    Total              $   2,515       $   4,241     $   4,397       $   8,559



(a) Includes the impact of restructuring costs of $0.1 million in the 1996 Three
    Month Period and $0.6 million in the 1995 Three Month  Period,  $0.5 million
    in the 1996 Six Month Period and $2.7 million in the 1995 Six Month Period.
(b) Other operations consist primarily of revenues and expenses  associated with
    the Company's 51% owned  subsidiary,  NIS (sold on March 11, 1996),  and its
    wholly-owned subsidiary, Sullivan Media Corporation ("SMC").
(c) Also reflects corporate selling,  general and administrative  expenses,  and
    amortization expense.
(d) Also  reflects   non-recurring   charge  of  $1.9  million  related  to  the
    resignation  of the  Company's  Chief  Executive  Officer (see note 8 to the
    Unaudited Condensed Consolidated Financial Statements).







                                       15

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations
Printing

Sales.  Printing sales increased $22.3 million to $237.9 million in the 1996 Six
Month Period from $215.6  million in the 1995 Six Month  Period.  This  increase
includes  $22.8 million of sales by Gowe and  Flexi-Tech  and an  approximate 4%
increase  in  volume  (excluding  Gowe and  Flexi-Tech).  These  increases  were
partially  offset by a decrease  in paper  prices,  the effect of an increase in
customer supplied paper, and the impact of competitive  pricing pressure,  which
in part resulted from the continuing impact of the weak retail environment which
existed throughout the second half of Fiscal Year 1996.

Printing sales  increased $7.3 million to $117.6 million in the 1996 Three Month
Period  from  $110.3  million  in the 1995 Three  Month  Period.  This  increase
includes  $10.9 million of sales by Gowe and  Flexi-Tech  and an  approximate 8%
increase  in  volume  (excluding  Gowe and  Flexi-Tech).  These  increases  were
partially  offset by a decrease  in paper  prices,  the effect of an increase in
customer supplied paper, and the impact of competitive  pricing pressure,  which
in part resulted from the continuing impact of the weak retail environment which
existed throughout the second half of Fiscal Year 1996.

Gross Profit.  Printing gross profit  decreased $1.8 million to $23.9 million in
the 1996 Six Month  Period  from  $25.7  million  in the 1995 Six Month  Period.
Printing gross margin decreased to 10.0% in the 1996 Six Month Period from 11.9%
in the 1995 Six Month  Period.  The  decrease in gross  profit and gross  margin
includes the impact of continued  competitive  pricing pressure,  a reduction in
the price of scrap paper,  an increase in  depreciation  expense and incremental
costs related to the start-up of  Flexi-Tech.  These  decreases  were  partially
offset by reduced variable  production and certain other manufacturing costs due
to continued cost  containment  programs at the printing  plants,  the effect of
higher volume and incremental gross margin from Gowe.

Printing gross profit  increased $0.1 million to $12.6 million in the 1996 Three
Month Period from $12.5 million in the 1995 Three Month Period.  Printing  gross
margin  decreased to 10.7% in the 1996 Three Month Period from 11.4% in the 1995
Three Month Period.  The increase in gross profit  includes the effect of higher
volume,   the  impact  of  reduced   variable   production   and  certain  other
manufacturing  costs due to continued cost containment  programs at the printing
plants and  incremental  gross margin from Gowe.  These increases were partially
offset by continued  competitive  pricing pressure,  a reduction in the price of
scrap paper, an increase in depreciation  expense and incremental  costs related
to the start-up of  Flexi-Tech.  The decrease in gross margin as a percentage of
sales is primarily due to the impact of continued  competitive  pricing pressure
and a reduction in the price of scrap paper.

Selling,  General and  Administrative  Expenses.  Printing selling,  general and
administrative  expenses increased to $10.9 million or 4.6% of printing sales in
the 1996 Six Month  Period from $9.5  million or 4.4% of  printing  sales in the
1995  Six  Month  Period.   This   increase   includes   selling,   general  and
administrative  expenses  of  Gowe  and  Flexi-Tech,  and  increased  sales  and
marketing  expenses  offset in part by  decreases  in certain  employee  related
expenses.

Printing selling,  general and administrative expenses increased to $5.6 million
or 4.8% of printing  sales in the 1996 Three Month  Period from $5.3  million or
4.8% of printing  sales in the 1995 Three Month Period.  This increase  includes
selling,  general  and  administrative  expenses  of Gowe  and  Flexi-Tech,  and
increased sales and marketing expenses.

Operating  Income.  As a result of the above factors,  operating income from the
printing  business  decreased to $13.0 million in the 1996 Six Month Period from
$16.2  million in the 1995 Six Month Period and decreased to $7.0 million in the
1996 Three Month Period from $7.3 million in the 1995 Three Month Period.






                                       16

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

American Color

Sales.  American  Color's  sales were  $36.0  million in both the 1996 Six Month
Period and the 1995 Six Month Period.

American Color's sales increased $0.2 million to $18.2 million in the 1996 Three
Month Period from $18.0 million in the 1995 Three Month Period. This increase is
primarily  the result of increases  in digital  visual  effects  work  partially
offset by lower prepress production volume.

Gross  Profit.  American  Color's  gross profit  increased  $0.2 million to $7.1
million  in the 1996 Six Month  Period  from $6.9  million in the 1995 Six Month
Period.  American  Color's gross margin increased to 19.9% in the 1996 Six Month
Period from 19.2% in the 1995 Six Month  Period.  These  increases are primarily
the result of cost savings in material and other production costs offset in part
by facilities management start-up costs.

American Color's gross profit increased $0.2 million to $3.8 million in the 1996
Three Month  Period from $3.6 million in the 1995 Three Month  Period.  American
Color's  gross  margin  increased  to 20.7% in the 1996 Three Month  Period from
20.2% in the 1995 Three Month Period.  These  increases are primarily the result
of cost  savings  in  material  and  other  production  costs  offset in part by
facilities management start-up costs.

Selling, General and Administrative Expenses.  American Color's selling, general
and  administrative  expenses  increased  to $7.1  million or 19.8% of  American
Color's  sales  in the 1996 Six  Month  Period  from  $5.4  million  or 14.9% of
American  Color's  sales in the 1995  Six  Month  Period.  These  increases  are
primarily a result of increased sales and marketing expenses and the addition of
operations  and  administrative  personnel and related  expenses,  including its
digital visual effects group.

American Color's selling,  general and administrative expenses increased to $3.2
million or 17.6% of American  Color's  sales in the 1996 Three Month Period from
$3.0 million or 16.6% of American Color's sales in the 1995 Three Month Period.

Operating Income (Loss).  As a result of the above factors and the incurrence of
restructuring costs related primarily to employee termination and other expenses
associated  with the American  Color  restructuring  plan of $0.5 million,  $2.7
million,  $0.1 million and $0.6 million in the 1996 Six Month  Period,  the 1995
Six Month  Period,  the 1996 Three Month Period and the 1995 Three Month Period,
respectively,  operating losses at American Color were reduced to a loss of $0.5
million in the 1996 Six Month Period from a loss of $1.2 million in the 1995 Six
Month Period.  Operating  income at American  Color  increased to income of $0.5
million in the 1996 Three Month Period from zero in the 1995 Three Month Period.

See discussion below for information  regarding the American Color restructuring
plan.











                                       17

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

Other Operations

Other operations consist primarily of revenues and expenses  associated with the
Company's 51% owned subsidiary,  NIS (sold March 11, 1996), and its wholly-owned
subsidiary,  SMC. In  addition,  other  operations  include  corporate  selling,
general  and  administrative  and  other  expenses  and  amortization   expense.
Amortization   expense   related  to  other   operations,   including   goodwill
amortization (see below), was $4.4 million,  $4.8 million, $2.1 million and $2.4
million, in the 1996 Six Month Period, the 1995 Six Month Period, the 1996 Three
Month Period and the 1995 Three Month Period, respectively.

Operating losses from other operations  increased $1.6 million to a loss of $8.1
million in the 1996 Six Month Period from a loss of $6.5 million in the 1995 Six
Month  Period.  This  increase  includes the $1.9 million  non-recurring  charge
related to the resignation of the Company's Chief Executive  Officer (see note 8
to the Unaudited Condensed Consolidated Financial Statements).

Operating losses from other operations  increased $1.9 million to a loss of $4.9
million in the 1996 Three Month  Period from a loss of $3.0  million in the 1995
Three Month Period.  This increase also includes the $1.9 million  non-recurring
charge related to the resignation of the Company's Chief Executive Officer.

Goodwill Amortization

Amortization  expense  associated with goodwill was $4.1 million,  $4.3 million,
$2.1 million and $2.2 million for the 1996 Six Month Period,  the 1995 Six Month
Period,   the  1996  Three  Month  Period  and  the  1995  Three  Month  Period,
respectively.

Restructuring Costs

In April 1995, the Company approved a plan for its American Color division which
is   designed   to  improve   productivity,   increase   customer   service  and
responsiveness,  and provide increased growth in this business. The cost of this
plan is being  accounted  for in  accordance  with  the  guidance  set  forth in
Emerging  Issues  Task  Force  Issue 94-3  "Liability  Recognition  for  Certain
Employee  Termination  Benefits  and other Costs to Exit an Activity  (including
Certain  Costs  Incurred  in  a  Restructuring)".  The  estimated  pretax  costs
associated  with  this  plan of $5.0  million  represent  employee  termination,
goodwill  write-down  and other  related costs that will be incurred as a direct
result of the plan. In the quarter ended June 30, 1995,  the Company  recognized
$2.1  million of such  charges,  primarily  for  severance  and other  personnel
related costs. In the quarter ended  September 30, 1995, the Company  recognized
$0.6 million of restructuring  costs, related primarily to hiring and relocating
certain management personnel. In the quarter ended December 31,1995, the Company
recognized an additional  $0.1 million of  restructuring  costs.  In the quarter
ended March 31,  1996,  the Company  recognized  $1.3  million of  restructuring
costs,  which  included  $0.9  million of goodwill  write-down  and $0.4 million
primarily related to certain relocation costs associated with the restructuring.
The goodwill write-down related to certain facilities that were either shut down
or  relocated as part of the  restructuring.  In  addition,  approximately  $0.4
million  and  $0.1  million  of  restructuring   charges  primarily  related  to
relocation  costs  were  recognized  in the  quarters  ended  June 30,  1996 and
September 30, 1996,  respectively.  The remaining  costs of  approximately  $0.4
million,  principally  related to  additional  relocation  and other  transition
expenses, will be recorded as incurred.






                                       18

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

Interest Expense

Interest  expense  increased 18.9% to $18.1 million in the 1996 Six Month Period
from $15.2  million in the 1995 Six Month  Period.  Interest  expense  increased
18.2% to $9.5  million in the 1996 Three Month  Period from $8.0  million in the
1995 Three Month Period.  These  increases are primarily the result of increased
average  indebtedness levels including  indebtedness related to the Transactions
(see note 3 to the Unaudited Condensed  Consolidated  Financial  Statements) and
obligations under capital leases.

Non-recurring Charges Related to Terminated Merger

The Company  recognized $1.5 million of expenses related to a terminated  merger
in the 1995 Six Month Period.

Other Expense, Net

Other  expense,  net  decreased  to  expense of $0 million in the 1996 Six Month
Period from expense of $1.0 million in the 1995 Six Month Period. Other expense,
net  decreased  to expense of $0 million  in the 1996 Three  Month  Period  from
expense  of $0.9  million  in the  1995  Three  Month  Period.  These  decreases
primarily  include the impact of reduced  expenses  associated  with an employee
benefit program.

Income Tax Expense

Income tax expense  decreased  to $1.6 million in the 1996 Six Month Period from
$3.2 million in the 1995 Six Month  Period and  increased to $0.6 million in the
1996 Three Month Period from $0.4 million in the 1995 Three Month Period.  These
changes are primarily  due to the Shakopee  Merger,  smaller  amounts of taxable
income in foreign jurisdictions, the sale of NIS and changes in the deferred tax
valuation allowance.

Net Loss

As a result of the factors  discussed above, the Company's net loss decreased to
$15.2  million in the 1996 Six Month  Period from $16.7  million in the 1995 Six
Month Period,  and decreased to $7.5 million in the 1996 Three Month Period from
$9.5 million in the 1995 Three Month Period.
















                                       19

<PAGE>



                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

Liquidity and Capital Resources

In  August  1995,  the  Company  refinanced  substantially  all of its  existing
indebtedness  (the  "Refinancing")  (see  note  3  to  the  Unaudited  Condensed
Consolidated  Financial  Statements).  The primary objectives of the Refinancing
were to gain greater  financial and  operating  flexibility,  to facilitate  the
merger with Shakopee,  to refinance  near-term debt service  requirements and to
provide further opportunity for internal growth and growth through acquisitions.

As part of the Refinancing,  the Company received gross proceeds of $185 million
from the sale of 12 3/4% Senior  Subordinated  Notes Due 2005 (the "New Notes").
The gross proceeds of the offering of the New Notes, together with $85.6 million
in borrowings under the amended credit agreement with BT Commercial  Corporation
and other financial  institutions  (the "Bank Credit  Agreement"),  and existing
cash balances were used (i) to redeem all $100 million  principal  amount of the
15% Senior Subordinated Notes at a redemption price of $105.6 million (plus $1.8
million of accrued interest to September 15, 1995, the redemption date), (ii) to
repay all $126.5 million of  indebtedness  outstanding  under Graphics' old bank
credit  agreement (plus $2.3 million of accrued interest at the repayment date),
(iii) to repay all $24.6 million of indebtedness  assumed in the Shakopee Merger
(plus $0.1 million of accrued  interest at the repayment  date) and (iv) to fund
approximately $11.8 million of fees and expenses incurred in connection with the
Transactions.

The Bank Credit Agreement  includes a revolving credit facility which matures on
September  30,  2000 (the "New  Revolving  Credit  Facility"),  providing  for a
maximum of $75 million of borrowing  availability,  subject to a borrowing  base
requirement  (see  note  3 to the  Unaudited  Condensed  Consolidated  Financial
Statements). As of October 31, 1996, the Company had borrowings of $37.9 million
outstanding  under  the New  Revolving  Credit  Facility  and $13.5  million  of
additional borrowing availability. The Company expects that it will from time to
time  during the fiscal year ending  March 31, 1997  ("Fiscal  Year 1997") use a
substantial portion of its availability in the normal course of its operations.

The Bank Credit  Agreement also provides for a $60 million  amortizing term loan
with a final  maturity on September  30, 2000 (the "New Term  Loan").  Remaining
Fiscal  Year  1997  scheduled  payments  due  under  the New Term  Loan are $4.6
million.

Cash from operations and net borrowings  under the New Revolving Credit Facility
(see the Unaudited Condensed Consolidated Statements of Cash Flows) were used to
repay $4.5 million in scheduled  principal  payments on indebtedness  during the
1996 Six Month  Period.  Additionally,  these cash sources were used to fund the
Company's  cash  capital  expenditures  during the 1996 Six Month Period of $5.0
million and the repayment of capital  lease  obligations  of $1.3  million.  The
Company  plans to continue  its program of  upgrading  its printing and prepress
equipment and expanding production capacity and currently  anticipates that full
year Fiscal Year 1997 cash capital expenditures will approximate $13 million and
repayment  of capital  lease  obligations  will  approximate  $3.5  million.  In
addition,  the  Company  plans to  acquire  equipment  under  capital  leases of
approximately  $29 million  during  full year Fiscal Year 1997.  The Company had
zero  cash  and  cash  equivalents  on  hand  at  September  30,  1996  due to a
requirement  under  the Bank  Credit  Agreement  that  substantially  all of the
Company's  daily  available  funds be used to  reduce  borrowings  under the New
Revolving  Credit  Facility.  The Company  expects  that its  ongoing  liquidity
requirements  during Fiscal Year 1997 will be met from cash from  operations and
amounts available under the Bank Credit  Agreement.  The Company is currently in
compliance with all financial covenants set forth in the Bank Credit Agreement.






                                       20

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

At September 30, 1996, the Company had total debt outstanding of $311.4 million,
including capital lease obligations.  Of the total debt outstanding at September
30, 1996,  $94.3 million was  outstanding  under the Bank Credit  Agreement at a
weighted  average  interest  rate of 8.25%.  Indebtedness  under the Bank Credit
Agreement bears interest at floating rates,  causing the Company to be sensitive
to  prevailing   interest   rates.  At  September  30,  1996,  the  Company  had
indebtedness  other than  obligations  under the Bank Credit Agreement of $217.1
million (including $185 million of New Notes).






























                                       21

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations


   EBITDA


                             Three Months Ended           Six Months Ended
                                 September 30,              September 30,
                             ------------------           ----------------

                             1996          1995          1996           1995
                             ----          ----          ----           ----


                                       (dollars in thousands)

EBITDA:
 Printing                $ 12,004       $ 11,176     $ 22,815       $ 24,212
 American Color (a)         1,966          1,252        2,313          1,245
 Other (b) (c)             (2,864)(d)       (553)      (3,746)(d)     (1,558)
                         --------       --------     --------       --------
    Total                $ 11,106       $ 11,875     $ 21,382       $ 23,899
                         
EBITDA Margin:           
  Printing                   10.2%          10.1%         9.6%          11.2%
  American Color             10.8%           6.9%         6.4%           3.5%
    Total                     8.0%           9.1%         7.7%           9.4%
                         
                         
                      
(a) Includes the impact of restructuring costs of $0.1 million in the 1996 Three
    Month Period and $0.6 million in the 1995 Three Month  Period,  $0.5 million
    in the 1996 Six Month Period and $2.7 million in the 1995 Six Month Period.
(b) Other operations consist primarily of revenues and expenses  associated with
    the Company's 51% owned  subsidiary,  NIS (sold on March 11, 1996),  and its
    wholly owned subsidiary SMC.
(c) Also reflects corporate selling, general and administrative expenses.
(d) Also  reflects  a  non-recurring  charge  of  $1.9  million  related  to the
    resignation  of the  Company's  Chief  Executive  Officer (see note 8 to the
    Unaudited Condensed Consolidated Financial Statements).


EBITDA is presented and discussed  because  management  believes that  investors
regard EBITDA as a key measure of a leveraged company's  performance and ability
to meet its future debt  service  requirements.  "EBITDA" is defined as earnings
before  net  interest  expense,  income  tax  (expense)  benefit,  depreciation,
amortization, other special charges related to asset write-offs and write-downs,
other income (expense), discontinued operations and extraordinary items. "EBITDA
Margin"  is  defined as EBITDA as a  percentage  of net  sales.  EBITDA is not a
measure of financial  performance under generally accepted accounting principles
and should not be considered an  alternative to net income (or any other measure
of performance under generally accepted  accounting  principles) as a measure of
performance or to cash flows from operating,  investing or financing  activities
as an indicator of cash flows or as a measure of liquidity. Certain covenants in
the New Notes and the Bank  Credit  Agreement  are based on  EBITDA,  subject to
certain adjustments.










                                       22

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations

Printing.  As a result of the reasons  previously  described under  "--Printing"
(excluding the increase in depreciation  expense),  Printing EBITDA decreased to
$22.8  million in the 1996 Six Month  Period from $24.2  million in the 1995 Six
Month Period,  representing a decrease of $1.4 million,  and the Printing EBITDA
Margin decreased to 9.6% in the 1996 Six Month Period from 11.2% in the 1995 Six
Month Period. Printing EBITDA increased to $12.0 million in the 1996 Three Month
Period  from $11.2  million  in the 1995 Three  Month  Period,  representing  an
increase of $0.8 million,  and the Printing EBITDA Margin  increased to 10.2% in
the 1996 Three Month Period from 10.1% in the 1995 Three Month Period.

American  Color.  As  a  result  of  the  reasons  previously   described  under
"--American  Color,"  American  Color's EBITDA  increased to $2.3 million in the
1996  Six  Month  Period  from  $1.2  million  in the  1995  Six  Month  Period,
representing  an increase of $1.1 million,  and the American Color EBITDA Margin
increased  to 6.4% in the 1996 Six Month  Period from 3.5% in the 1995 Six Month
Period.  These EBITDA increases included  restructuring costs of $0.5 million in
the 1996 Six Month  Period as compared  with $2.7  million in the 1995 Six Month
Period.  American  Color's  EBITDA  increased  to $2.0 million in the 1996 Three
Month Period from $1.3 million in the 1995 Three Month Period,  representing  an
increase of $0.7  million,  and the American  Color EBITDA  Margin  increased to
10.8% in the 1996 Three Month  Period from 6.9% in the 1995 Three Month  Period.
These EBITDA increases included  Restructuring costs of $0.1 million in the 1996
Three Month Period as compared with $0.6 million in the 1995 Three Month Period.

Other.  As  a  result  of  the  reasons  previously   described  under  "--Other
Operations"  (excluding  changes  in  amortization  expense),  other  operations
negative  EBITDA  increased  to negative  EBITDA of $3.7 million in the 1996 Six
Month Period from negative  EBITDA of $1.6 million in the 1995 Six Month Period.
Other operations negative EBITDA increased to negative EBITDA of $2.9 million in
the 1996 Three Month  Period from  negative  EBITDA of $0.6  million in the 1995
Three  Month  Period.  EBITDA  for the 1996 Six Month  Period and the 1996 Three
Month Period includes the impact of a $1.9 million  non-recurring charge related
to the resignation of the Company's Chief Executive Officer.

Change in Inventory Valuation Method

During the third  quarter of the fiscal year ended March 31,  1996,  the Company
changed  to the  first-in,  first-out  ("FIFO")  method of  accounting  from the
last-in,  first-out  ("LIFO")  method of accounting  as the principal  method of
accounting  for  inventories.  The change  results in a balance  sheet (1) which
reflects inventories at a value that more closely represents current costs which
the Company believes are the primary concern of its constituents  (bank lenders,
financial markets,  customers,  trade creditors, etc.) and (2) that enhances the
comparability  of  the  Company's  financial   statements  by  changing  to  the
predominant method used by key competitors in the printing industry.  The effect
(approximately  $0.8  million) of the change for the six months ended  September
30,  1995  resulted  in the  retroactive  restatement  of the first  and  second
quarters of the fiscal year ended March 31, 1996 of  approximately  $0.5 million
and $0.3  million ,  respectively,  as a  decrease  of cost of goods  sold and a
decrease to net loss.










                                       23

<PAGE>




                          SULLIVAN COMMUNICATIONS, INC.
                            Part II Other Information

Item 1.   (a) Legal Proceedings

              Reference is made to Item 3 (Legal Proceedings)  disclosure in the
              Company's  Form 10-K  filed for the fiscal  year  ended  March 31,
              1996.


Item 6.  Exhibits and Reports on Form 8-K

         (a)  Exhibits

              Exhibit No.     Description

                   10.1(d)    August  13,  1996,   Fourth   Amendment  to Credit
                              Agreement,  dated as of  August  15,  1995,  among
                              Communications,     Graphics,     BT    Commercial
                              Corporation,  as Agent,  Bankers Trust Company, as
                              Issuing Bank, and the parties signatory thereto

                   10.3       Resignation  letter,  dated  as of  September  18,
                              1996, between Graphics and James T. Sullivan

                   10.4(d)    Amendment to Employment Agreement, dated September
                              18, 1996, between Graphics and Stephen M. Dyott

                   10.8       Severance   agreement,   dated  October  3,  1996,
                              between Graphics and Patrick W. Kellick

                   27.0       Financial Data Schedule

         (b)  Reports on Form 8-K

              None were filed during the quarter ended September 30, 1996.



                                       24


<PAGE>



                                   SIGNATURES




Pursuant  to  the   requirements  of  the  Securities   Exchange  Act  of  1934,
Communications  and Graphics  have duly caused this report to be signed on their
behalf by the undersigned thereunto duly authorized.




                                     Sullivan Communications, Inc.
                                     Sullivan Graphics, Inc.



Date  November 13, 1996              By  /s/ Joseph M. Milano
      --------------------------        ---------------------
                                     Joseph M. Milano
                                     Senior Vice President and
                                     Chief Financial Officer
                                     (Authorized Officer and
                                     Principal Financial Officer)




Date  November 13, 1996             By  /s/ Patrick W. Kellick
      --------------------------        ---------------------
                                    Patrick W. Kellick
                                    Vice President - Corporate Controller
                                    (Chief Accounting Officer)

                                       25

                      FOURTH AMENDMENT TO CREDIT AGREEMENT

                  FOURTH AMENDMENT TO CREDIT AGREEMENT (this "Amendment"), dated
as of August 13, 1996, among SULLIVAN COMMUNICATIONS,  INC.  ("Communications"),
SULLIVAN GRAPHICS,  INC. (the "Borrower"),  the financial  institutions party to
the  Credit  Agreement   referred  to  below  (the  "Lenders"),   BT  COMMERCIAL
CORPORATION,  as Agent (the "Agent") for the Lenders, and BANKERS TRUST COMPANY,
as Issuing Bank (the "Issuing Bank").  All capitalized terms used herein and not
otherwise defined shall have the respective  meanings provided such terms in the
Credit Agreement.

                              W I T N E S S E T H :

                  WHEREAS, Communications,  the Borrower, the Lenders, the Agent
and the Issuing Bank are parties to a Credit  Agreement,  dated as of August 15,
1995 (as  amended,  modified or  supplemented  to the date  hereof,  the "Credit
Agreement"); and

                  WHEREAS, the parties hereto wish to amend the Credit Agreement
as herein provided;

                  NOW, THEREFORE, it is agreed:

                  1. The definition of "Material Equipment" appearing in Section
1.1 of the Credit  Agreement  is hereby  amended by  inserting  the phrase  "(or
related  items)"  immediately  after the word "item" in each place it appears in
said definition.

                  2. Section 2.3 of the Credit  Agreement  is hereby  amended by
deleting  the phrase  "an item of  Material  Equipment"  appearing  therein  and
inserting in lieu thereof the phrase "an item which  constitutes (or is one of a
number of related items which together  constitute or will constitute)  Material
Equipment."

                  3.  Notwithstanding  anything to the contrary contained in the
Credit Agreement or any other Credit Document, (i) to the extent the Borrower or
any of its  Subsidiaries  enters into any operating lease which does not cause a
violation  of the  terms  of the  Credit  Agreement,  the  Collateral  Agent  is
authorized to enter into such  disclaimers of a security  interest in the assets
subject to such  operating  lease,  or such  releases or  subordinations  of the
assets subject to such operating  lease,  as may be requested by the Borrower in
connection  therewith  and  (ii)  in  connection  with  the  incurrence  of  any
Indebtedness  permitted to remain outstanding  pursuant to Section 8.3(b) of the
Credit Agreement, at the request of the Borrower the Collateral Agent shall, and
is hereby  authorized to, enter into such releases or subordinations of security
interests  in the assets  securing  such  Indebtedness  in  accordance  with the
relevant requirements of such Section



                                       -1-
<PAGE>


8.2, all as may be requested by the Borrower.  In taking any actions pursuant to
the  requirements  of this Section 3, the Collateral  Agent shall be entitled to
rely on a  certificate  of an officer of the Borrower as to its  entitlement  to
such  release,  subordination  or other  action,  and shall have no liability in
connection therewith.

                  4.  In  order  to  induce  the  Lenders  to  enter  into  this
Amendment, the Borrower hereby represents and warrants that:

                  (a) no  Default  or Event of  Default  exists as of the Fourth
         Amendment  Effective  Date (as  defined  below),  both before and after
         giving effect to this Amendment; and

                  (b) all of the representations and warranties contained in the
         Credit Agreement and the other Credit Documents are true and correct in
         all material  respects on the Fourth  Amendment  Effective  Date,  both
         before and after giving effect to this Amendment,  with the same effect
         as though such  representations  and warranties had been made on and as
         of the Fourth  Amendment  Effective Date (it being  understood that any
         representation or warranty made as of a specific date shall be true and
         correct in all material respects as of such specific date).

                  5.  This  Amendment  is  limited  as  specified  and shall not
constitute a  modification,  acceptance or waiver of any other  provision of the
Credit Agreement or any other Credit Document.

                  6.  This   Amendment   may  be   executed  in  any  number  of
counterparts and by the different parties hereto on separate counterparts,  each
of which counterparts when executed and delivered shall be an original,  but all
of which shall together  constitute one and the same instrument.  A complete set
of counterparts shall be lodged with the Borrower and the Agent.

                  7.  THIS  AMENDMENT  AND THE  RIGHTS  AND  OBLIGATIONS  OF THE
PARTIES  HEREUNDER SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAW
OF THE STATE OF NEW YORK.

                  8. This  Amendment  shall  become  effective  on the date (the
"Fourth Amendment Effective Date") when each of Communications, the Borrower and
the  Required  Lenders  shall have  signed a copy  hereof  (whether  the same or
different  copies)  and shall  have  delivered  (including  by way of  facsimile
transmission) the same to the Agent at 14 Wall Street,  New York, New York 10005
Attention: Linda McCormack.

                  9. From and after the Fourth  Amendment  Effective  Date,  all
references in the Credit Agreement and each of the other Credit Documents to the
Credit  Agreement  shall be deemed to be references  to the Credit  Agreement as
amended hereby.

                                      * * *



                                       -2-

<PAGE>


                  IN WITNESS WHEREOF,  the parties hereto have caused their duly
authorized  officers to execute and deliver this  Amendment as of the date first
above written.


                                  SULLIVAN COMMUNICATIONS, INC.


                                  By /s/ Joseph M. Milano
                                    Title:


                                  SULLIVAN GRAPHICS, INC.


                                  By /s/ Joseph M. Milano
                                    Title:


                                  BT COMMERCIAL CORPORATION,
                                   Individually and as Agent


                                  By /s/ Basil Palmeri
                                    Title:


                                  BTM CAPITAL CORPORATION


                                  By___________________________________________
                                     Title:


                                  BANK OF NEW YORK COMMERCIAL
                                  CORPORATION


                                  By /s/ Stephen V. Mangiante
                                     Title:




<PAGE>



                                   DEUTSCHE FINANCIAL SERVICES
                                   HOLDING CORP.


                                   By /s/ Mark Marktauber
                                      Title:


                                   FINOVA CAPITAL CORPORATION


                                   By /s/ Ron B. Bornstein
                                      Title:


                                   GIBRALTAR CORPORATION OF
                                   AMERICA


                                   By /s/ Harvey Friedman
                                      Title:


                                   LASALLE NATIONAL BANK


                                   By /s/ Christopher G. Clifford
                                      Title:


                                   SANWA BUSINESS CREDIT
                                   CORPORATION


                                   By /s/ Michael J. Cox
                                      Title:

                             Sullivan Graphics, Inc.
                               225 High Ridge Road
                           Stamford, Connecticut 06905



                                                    September 18, 1996


Mr. James T. Sullivan
25 Field Point Circle
Greenwich, Connecticut  06830

Dear Jim:

                  This letter agreement (the  "Agreement") sets forth our mutual
agreement concerning your resignation as an employee of Sullivan Graphics, Inc.,
a New York corporation (the "Company").

                  1.  Resignation in All  Capacities;  Vice  Chairman.  (a) Your
employment  with the Company and its affiliates will terminate in all capacities
as of September  18, 1996 (the  "Effective  Date").  In that regard,  you hereby
resign,  effective as of the Effective Date, (i) from your positions as Chairman
of  the  Board  and  Chief   Executive   Officer  and  a  director  of  Sullivan
Communications,  Inc., a Delaware corporation ("Communications"),  (ii) from all
other officer and directorships that you currently hold with Communications, the
Company or any of their  respective  subsidiaries  or affiliates  and (iii) as a
member of the Committee that administers the Sullivan Communications, Inc. Stock
Option Plan (the "Option Plan") or any other  committee of  Communications,  the
Company  or any  of  their  respective  subsidiaries  or  affiliates.  From  the
Effective  Date through April 8, 1999,  you will have the title of Vice Chairman
of  Communications   (subject  to  the  right  of  the  Board  of  Directors  of
Communications (the "Communications  Board") to remove you from such position in
its sole discretion);  provided,  however,  that you (i) will not be entitled to
participate in any meetings of the Communications  Board, (ii) will not have the
right to vote on any matters  coming before the  Communications  Board and (iii)
will  take no  action on behalf  of  Communications  other  than at the  express
direction of the Communications Board; provided further,  however, that you will
have the right to resign from your position as Vice  Chairman of  Communications
at any time without  prejudice to any of your rights under this Agreement or any
of the plans and agreements  referred to in Section  14(a).  In your capacity of
Vice Chairman of Communications you will not be an employee, officer or director
of Communications  nor will you be entitled to any compensation or benefits with
respect to your services as such.

                  (b) It is hereby expressly agreed that the termination of your
employment  with the Company and its affiliates will be treated as a termination
by the Company without "cause" for purposes of any applicable plan,  arrangement
or agreement between you and the


<PAGE>


                                        2

Company  or  its  affiliates  including,   without  limitation,   the  Company's
Supplemental  Executive  Retirement Plan, the Management Equity  Agreement,  the
Option Plan and the Stock Option  Agreements (as each such Agreement and Plan is
defined herein).

                  2. Sale of Sullivan Media Corporation. (a) As of the Effective
Date,  you will be  appointed  as Chief  Executive  Officer  of  Sullivan  Media
Corporation,  a  Delaware  corporation  ("SMC"),  subject  to the  right  of the
Communications  Board or the Board of  Directors  of SMC to remove you from such
position in its sole discretion; provided, however, that you will have the right
to resign  from your  position  as Chief  Executive  Officer  of SMC at any time
without  prejudice,  except as set forth in Section  2(b), to any of your rights
under this Agreement or any of the plans and  agreements  referred to in Section
14(a). The Company  acknowledges  that your status as Chief Executive Officer of
SMC will not require  your  full-time  services  and will not  preclude you from
accepting employment with a third party,  subject,  however, to your obligations
under this Agreement and your compliance with the covenants described in Section
8. You will act in the capacity of Chief Executive  Officer of SMC solely at the
direction of the  Communications  Board.  In addition,  you hereby agree that as
Chief Executive Officer of SMC you will, at the direction of the  Communications
Board,  use  your  reasonable  commercial  efforts  to  effect  the  sale  of  a
controlling  interest in the equity,  or all or substantially all of the assets,
of SMC to a third party that is not an affiliate of the Company (the "SMC Sale")
by March 18, 1997.  Any decision to effect the SMC Sale will be made in the sole
discretion  of the  Communications  Board,  and  the  Communications  Board  may
determine  not to  pursue  the  SMC  Sale in its  sole  discretion  without  any
obligation to you under this Agreement.  Your status as Chief Executive  Officer
of SMC will automatically terminate on the earlier of March 18, 1997 or the date
on which the SMC Sale is consummated; provided, however, that such status may be
extended  if  mutually  agreed by you and the  Communications  Board.  Except as
provided in Section 2(b) below,  you will not be entitled to any compensation or
benefits with respect to your services as Chief Executive Officer of SMC.

                  (b) In the event that (i) the SMC Sale is consummated by March
18, 1997 or (ii) a binding agreement  (subject to customary closing  conditions)
for the SMC Sale is entered  into by the  Company by March 18,  1997 and the SMC
Sale  is  subsequently  consummated  pursuant  to such  agreement,  as it may be
amended  from  time to  time,  the  Company  will  pay to you,  as  promptly  as
practicable  after the consummation of the SMC Sale, an amount (the "SMC Bonus")
in cash  equal to 20% of the  amount of the net cash  proceeds  realized  by the
Company  or  SMC,  as the  case  may be,  on such  sale,  which  amount  will be
determined  after  subtracting (w) the Company's  investment in SMC,  including,
without  limitation,  SMC's  payable  to  Sullivan  Marketing,  Inc.  (the  "SMI
Payable")  to the extent the SMI  Payable is not paid in cash at the  closing of
the  SMC  Sale  and  is  not  expected  (in  the  reasonable  judgement  of  the
Communications  Board) to be paid in cash within 60 days after such closing, (x)
the aggregate amount of SMC's intercompany indebtedness, accounts payable (other
than the SMI Payable) and similar obligations that are not assumed by the buyer,
or if so assumed are not ultimately satisfied,  (y) any other liabilities of SMC
that are satisfied out of such proceeds and (z) any taxes, transaction costs and
out-of-pocket  expenses  incurred in connection with the SMC Sale or liquidation
of SMC following the


<PAGE>


                                        3

SMC Sale (if structured as a sale of assets);  provided,  however,  that the SMC
Bonus will not be paid to you if your status as Chief  Executive  Officer of SMC
terminates  prior to the  earlier of March 18, 1997 or the date on which the SMC
Sale is consummated for any reason other than your death,  permanent  disability
or removal by the Communications  Board or the Board of Directors of SMC without
just cause. For purposes of this Section 2(b), the "net cash proceeds"  realized
by the Company or SMC, as the case may be,  will  include any net cash  proceeds
realized by the Company or SMC (i) on the subsequent liquidation or satisfaction
of any  non-cash  consideration  received  by the Company or SMC in the SMC Sale
(including  the  liquidation  of any stock  dividends  received on such non-cash
consideration)  (it being  understood  that if such  non-cash  consideration  is
readily marketable,  the Company or SMC, as the case may be, will use reasonable
efforts to promptly sell such  non-cash  consideration  on terms and  conditions
acceptable to the  Communications  Board in its sole discretion),  and (ii) from
any cash interest,  cash dividends or other cash distributions paid with respect
to such  non-cash  consideration.  Anything in this  Agreement  to the  contrary
notwithstanding,  to  the  extent  that  (i)  the  limitations  or  restrictions
applicable  to  Communications,  the  Company,  SMC or any of  their  respective
subsidiaries  under the laws of the State of  Delaware or the State of New York,
as the  case may be,  the  restrictions  or  limitations  contained  in any such
company's  Certificate of  Incorporation  or any other  applicable  law, rule or
regulation  or  under  the  terms  of any  indebtedness  for  borrowed  money of
Communications,  the  Company,  SMC  or  any of  their  respective  subsidiaries
prohibit the Company from paying the SMC Bonus or (ii) the Communications  Board
determines in good faith that the Company is not  financially  capable of paying
the SMC Bonus,  then the  Company  will not be  obligated  to make such  payment
currently,   and  will  have  the  right  to  defer  such   payment   until  the
Communications   Board   reasonably   determines   that  such   limitations  and
restrictions no longer  restrict the Company from making such deferred  payment.
Any amounts the payment of which is so deferred will bear  interest,  compounded
annually  and  calculated  at a rate equal to the T-Bill Rate (as defined in the
Option  Plan) plus 50 basis  points per annum from the closing  date for the SMC
Sale and will be paid (with interest)  promptly  after,  and to the extent that,
the  Communications  Board  determines  that the  limitations  and  restrictions
referred to in the previous sentence no longer restrict such payment.

                  3. Severance  Benefits.  The Company will provide you with the
following severance payments and benefits:

                  (a) Severance Payments.  The Company will pay you the payments
         and  provide  you with the  benefits  described,  and on the  terms and
         conditions set forth, in Section 5.1 of the Employment  Agreement dated
         as of April 8,  1993,  as  amended  effective  December  1,  1994  (the
         "Existing Agreement") and as modified by Section 12 hereof, between the
         Company and you, over the period (the "Severance Period") commencing on
         the Effective Date and ending on April 8, 1999.  Such payments (and any
         other  payments  made to you under this  Agreement)  will be reduced by
         applicable withholding taxes.



<PAGE>


                                        4

                  (b) Office  Space.  Until the  termination  of your  status as
         Chief Executive  Officer of SMC, the Company will make available to you
         an office for your use at the offices of SMC in New York City,  and the
         Company will reimburse you for any  out-of-pocket  expenses  reasonably
         incurred by you in connection  with the performance of your services to
         SMC,  provided  that any such  expenses  in  excess  of  $1,000  in the
         aggregate  have  been  approved  in  writing  in  advance  by the Chief
         Executive Officer of Communications.

                  (c)  Automobile.  Until  September  1, 1997,  the Company will
         continue to reimburse  you for your  reasonable  expenses in connection
         with the leasing and insuring of your existing BMW automobile.

                  (d) No Other  Compensation  or  Benefits.  Except as otherwise
         provided  herein,  you  will not be  entitled  to any  compensation  or
         benefits  or to  participate  in any past,  present or future  employee
         benefit programs or arrangements of the Company,  Communications or any
         of  their  respective  subsidiaries  or  affiliates  on  or  after  the
         Effective Date  (including,  without  limitation,  any  compensation or
         benefits  under  Section  4 of the  Existing  Agreement  or  under  any
         proposed  management  incentive,  bonus,  option  bonus or gain sharing
         programs  or  arrangements),  provided  that  you will be  entitled  to
         receive your vested accrued  benefits under the Company's  Supplemental
         Executive  Retirement  Plan and  Retirement  Savings Plan in accordance
         with the  terms and  conditions  of such  plans.  With  respect  to the
         continuation  of your medical  insurance  coverage during the Severance
         Period under the Company's group health plan,  pursuant to the terms of
         Section 5.1 of the Existing Agreement, the Company will continue to pay
         the employer  portion of the applicable  premiums  during the Severance
         Period.

                  4.  Communications  Stock.  Your shares of Common  Stock,  par
value  $.01 per share  (the  "Common  Stock"),  of  Communications  and Series A
Preferred Stock, par value $.01 per share, of Communications (together with your
Common Stock, the "Shares"),  which Shares were purchased by you pursuant to the
Management  Equity Agreement dated as of April 8, 1993 (the  "Management  Equity
Agreement") between Communications and you, will remain subject to the terms and
conditions  of the  Management  Equity  Agreement  and the Amended and  Restated
Stockholders'  Agreement  dated  as  of  August  14,  1995  (the  "Stockholders'
Agreement")  among  Communications  and the  other  parties  signatory  thereto;
provided, however, that Communications' Call Right (as defined in the Management
Equity Agreement) under Section 4 of the Management Equity Agreement will remain
exercisable  until September 18, 1997;  provided further,  however,  that in the
event such Call Right is exercised  more than 90 days after the Effective  Date,
the  "Applicable  Value" for purposes of the Call Right will be deemed to be the
Applicable Value as of the date of the exercise of the Call Right.

                  5. Communications Stock Options.  Your options (the "Options")
to purchase  shares of Common Stock,  which Options were granted to you pursuant
to the Option Plan,  will, to the extent such Options have become Vested Options
(as defined in the


<PAGE>


                                        5

Option Plan) as of the Effective Date,  remain  exercisable,  subject to Section
8(b) of the Option  Plan,  until the  earlier of (A)  September  18, 1997 or (B)
exercise by  Communications  of its Call Right (as  defined in the Option  Plan)
under Section 9 of the Option Plan; provided, however, that Communications' Call
Right will remain  exercisable  until  September  18,  1997;  provided  further,
however, that in the event such Call Right is exercised more than 180 days after
the Effective Date, the  "Applicable  Value" for purposes of the Call Right will
be deemed to be the Applicable  Value as of the date of the exercise of the Call
Right.  Your  Vested  Options  will  otherwise  remain  subject to the terms and
conditions of the Option Plan and the Option  Agreements  (as defined in Section
14). Any Options that have not become Vested  Options as of the  Effective  Date
will be  forfeited  and  cancelled  as of the  Effective  Date  without  payment
therefor.

                  6. Consulting Engagement.  Provided that you do not materially
breach  any  provision  of  Section  8,  9, 10 or 11 of  this  Agreement  or any
provision  of  Section  8 of the  Existing  Agreement  and fail to cure any such
material  breach that is susceptible  to cure within 10 days  following  written
notice from the Company or  Communications  detailing  such breach,  you will be
engaged as a consultant to Communications for a period (the "Consulting Period")
beginning on April 9, 1999 and  terminating on the second  anniversary  thereof.
Your  services  hereunder  during the  Consulting  Period  will  consist of such
consulting and advisory services,  and will be provided at such times, as may be
requested from time to time by the Board of Directors or Chief Executive Officer
of Communications;  provided,  however,  that such services will not be required
for more than 4 working days during any one-month period.  During the Consulting
Period,  as  compensation  for the  consulting  services to be  performed by you
hereunder,  Communications will pay you a fee (the "Consulting Fee") of $200,000
per annum,  payable in equal installments not less frequently than quarterly (it
being  understood  and  agreed  that you will be  entitled  to  payment  of such
Consulting  Fee  regardless  of the  extent,  if any,  to  which  Communications
actually requires you to perform such consulting services). In the event of your
death prior to or during the Consulting Period, the Consulting Fee will continue
to  be  paid  during  the  Consulting  Period  (or  remainder  thereof)  to  the
beneficiary  designated  in  writing  for  this  purpose  by you or,  if no such
beneficiary is specifically designated, to your estate.

                  7. Nonemployee  Status. You will not be treated as an employee
of Communications,  the Company, SMC or any of their respective  subsidiaries or
affiliates  on or at any time  after  the  Effective  Date  (including,  without
limitation,  during your  tenure as Vice  Chairman  of  Communications  or Chief
Executive  Officer of SMC or during the  Consulting  Period) for purposes of any
past,  present  or future  employee  benefit  plan,  program or  arrangement  of
Communications,  the Company,  SMC or any of their  respective  subsidiaries  or
affiliates.

                  8.  Nonsolicitation;   Confidentiality;  Noncompetition.  Your
covenants  contained in Section 8 of the  Existing  Agreement  are  incorporated
herein  by  reference  as if such  covenants  were  set  forth  herein  in full;
provided, however, that your nonsolicitation and


<PAGE>


                                        6

noncompetition covenants set forth in Sections 8.1 and 8.3, respectively, of the
Existing Agreement will continue in effect through April 8, 2001.

                  9.  Cooperation.  From and after the Effective  Date, you will
(i) cooperate in all reasonable respects with the Company and its affiliates and
their respective directors,  officers,  attorneys and experts in connection with
the conduct of any action, proceeding, investigation or litigation involving the
Company  or  any of its  affiliates,  including  any  such  action,  proceeding,
investigation or litigation in which you are called to testify and (ii) promptly
respond to all reasonable requests by the Company and its affiliates relating to
information  concerning actual or prospective customers of the Company which may
be in your  possession,  provided  that the Company will  reimburse  you for any
reasonable  out-of-pocket  expenses  incurred  by you in  connection  with  your
compliance  with this Section 9, but only if such expenses have been approved in
writing in advance by the Chief Executive Officer of Communications.

                  10. Return of Property. On or prior to the Effective Date, you
will  surrender to the Company all property of the Company and its affiliates in
your  possession and all property made available to you in connection  with your
employment by the Company,  including,  without limitation, any and all records,
manuals,  customer lists,  notebooks,  computers,  computer  programs and files,
papers,  electronically  stored information and documents kept or made by you in
connection with your employment.

                  11. No Public  Comment.  You,  Communications  and the Company
agree to refrain from making,  directly or indirectly,  now or at any time prior
to December 31, 2002, (i) any derogatory  comment  concerning the other party or
any of such other party's affiliates,  current or former directors,  officers or
employees  or (ii) any other  comment  that could  reasonably  be expected to be
detrimental to the business or financial  prospects of the other party or any of
such other party's affiliates, to the news or other media, any employees of such
other party or any of its affiliates, or any individual or entity with whom such
other  party or any of its  affiliates  has or may  reasonably  expect to have a
business  relationship.  Communications  and the Company agree to use reasonable
efforts to cause their  respective  officers  and  directors  to comply with the
terms of this Section 11, and if, notwithstanding such efforts, any such officer
or director  (or officer or director of an affiliate  of  Communications  or the
Company) makes any comment that would  constitute a breach of this Section 11 if
such comment was made by  Communications  or the Company,  your covenants  under
this Section 11 will not restrict you from reasonably  rebutting such comment in
good faith.

                  12. Breach of Agreement.  In the event of any material  breach
by you of any  provision  of  Section  8, 9, 10 or 11 of this  Agreement  or any
provision of Section 8 of the Existing  Agreement,  which breach, if susceptible
to cure, is not cured by you within 10 days  following  written  notice from the
Company or  Communications  detailing such breach (it being  understood that you
will have such cure right notwithstanding the provisions of Section 5.1.2 of the
Existing  Agreement),  the  Company  will cease to have any  obligation  to make
payments  or  provide  benefits  to you under  this  Agreement  or the  Existing
Agreement.


<PAGE>

                                        7


                  13.      Release.

                  (a) General Release.  (i) In consideration of the payments and
benefits  provided to you under this  Agreement,  you hereby release and forever
discharge the Company, Communications, each of their respective subsidiaries and
affiliates  and each of their  respective  officers,  employees,  directors  and
agents  from any and all  claims,  actions  and causes of action  (collectively,
"Claims"),   including,   without  limitation,  any  Claims  arising  under  any
applicable  federal,  state,  local or foreign law, that you may have, or in the
future may possess,  arising out of (x) your  employment  relationship  with and
service as an employee,  officer or director of Communications,  the Company, or
any of their respective subsidiaries or affiliates,  and the termination of such
relationship or service, or (y) any event, condition, circumstance or obligation
that  occurred,  existed or arose on or prior to the Effective  Date;  provided,
however,  that the release set forth in this Section  13(a)(i) will not apply to
(A) the obligations of Communications and the Company under this Agreement,  (B)
subject to the other terms of this Agreement,  the obligations of Communications
and the Company under the plans and agreements  referred to in Section 14(a) and
the Company's  Supplemental  Executive  Retirement  Plan and Retirement  Savings
Plan,  (C) your  rights to  continuation  coverage  under  Section  4980B of the
Internal Revenue Code of 1986, as amended, (D) the obligations of Communications
and its subsidiaries to continue to provide director and officer indemnification
in accordance with Section 14(f) and (E) any counterclaim you may have solely as
a direct result of any Claim asserted  against you pursuant to clause (B) or (C)
of the proviso to Section  13(a)(ii),  which counterclaim may only be brought by
you in good faith and as a defense against any such Claim asserted  against you.
You further  agree that the payments and  benefits  described in this  Agreement
will be in full  satisfaction  of any and all claims for  payments or  benefits,
whether  express  or  implied,  that you may have  against  Communications,  the
Company or any of their  respective  subsidiaries  or affiliates  arising out of
your employment relationship,  your service as an employee,  officer or director
of  Communications,  the  Company  or any of their  respective  subsidiaries  or
affiliates and the termination thereof.

                  (ii) Each of the Company,  Communications and their respective
subsidiaries  and affiliates  hereby  releases and forever  discharges you, your
estate  and  your  legal  representatives  from any and all  Claims,  including,
without  limitation,  any Claims  arising under any applicable  federal,  state,
local or foreign law,  that it may have,  or in the future may possess,  arising
out of (x) your  employment  relationship  with and service,  on or prior to the
Effective  Date,  as an  employee,  officer or director of  Communications,  the
Company  or  any  of  their  respective  subsidiaries  or  affiliates,  and  the
termination  of such  relationship  or  service,  or (y) any  event,  condition,
circumstance  or obligation  that occurred,  existed or arose on or prior to the
Effective Date;  provided,  however,  that the release set forth in this Section
13(a)(ii) will not apply to (A) your obligations under this Agreement, Section 8
of the Existing Agreement, the plans and agreements referred to in Section 14(a)
and the Company's  Supplemental Executive Retirement Plan and Retirement Savings
Plan,  (B) any  act or  omission  of  yours  which  (i) is in  violation  of any
applicable  civil or criminal law or regulation and (ii) constitutes a felony or
is reasonably  expected to result in a liability or  liabilities to the Company,
Communications or any of their respective subsidiaries or


<PAGE>


                                        8

affiliates in excess of $20,000 in the aggregate and (C) any materially false or
misleading  statement  made by you to any  customer or supplier of the  Company,
Communications or any of their respective subsidiaries or affiliates.

                  (b) Specific  Release of ADEA Claims.  In consideration of the
payments and benefits  provided to you under this Agreement,  you hereby release
and forever  discharge  the Company,  Communications,  each of their  respective
subsidiaries  and affiliates and each of their respective  officers,  employees,
directors and agents from any and all claims,  actions and causes of action that
you may have as of the date you sign this  Agreement  arising  under the Federal
Age  Discrimination  in Employment  Act of 1967, as amended,  and the applicable
rules  and  regulations   promulgated   thereunder  ("ADEA").  By  signing  this
Agreement,  you hereby  acknowledge  and  confirm  the  following:  (i) you were
advised by the Company in connection  with your  termination  to consult with an
attorney  of your  choice  prior to  signing  this  Agreement  and to have  such
attorney  explain  to you  the  terms  of  this  Agreement,  including,  without
limitation,  the terms  relating to your release of claims  arising  under ADEA;
(ii) you have  been  given a period of not fewer  than 21 days to  consider  the
terms of this  Agreement  and to consult with an attorney of your  choosing with
respect thereto; and (iii) you are providing the release and discharge set forth
in this Section 13(b) only in exchange for consideration in addition to anything
of value to which you are already entitled.

                  14.      Miscellaneous.

                  (a) Entire  Agreement.  This Agreement,  the Management Equity
Agreement,  the Option Plan,  the Stock Option  Agreements  dated as of April 8,
1993,   September   1,  1994  and   October  1,  1995,   respectively,   between
Communications   and  you   (collectively,   the   "Option   Agreements"),   the
Stockholders'  Agreement and Sections 5.1, 7, 8, 9, 10.1,  10.2,  10.3, 10.5 and
10.6 of the Existing  Agreement set forth the entire agreement and understanding
of the parties  hereto with respect to the matters  covered hereby and supersede
and replace any express or implied prior  agreement with respect to the terms of
your  employment  and the  termination  thereof  which you may have had with the
Company  or any of its  affiliates.  This  Agreement  may be  amended  only by a
written document signed by the parties hereto.

                  (b)  Governing  Law. This  Agreement  will be governed by, and
construed in accordance with, the laws of the State of New York.

                  (c) No Mitigation. It is expressly agreed that you will not be
required to mitigate any payments or benefits due to you from the Company or its
affiliates under this Agreement or otherwise by seeking alternative  employment,
nor will any payments  from, or benefits  provided by, the Company or any of its
affiliates be reduced by any amounts or benefits received in connection with any
such alternative employment (except as may be expressly required under the terms
of the applicable benefit plan, arrangement or agreement).



<PAGE>


                                        9

                  (d)  Legal  Fees.  The  Company  will  reimburse  you  for any
reasonable  legal  fees  incurred  by you in  connection  with  the  review  and
negotiation of this Agreement, up to a maximum of $10,000 in the aggregate.

                  (e) Arbitration. Any dispute or controversy arising under this
Agreement that cannot be mutually resolved by the parties hereto will be settled
on the terms set forth in Section 9 of the Existing Agreement.

                  (f)    Indemnification.    Following   the   Effective   Date,
Communications  and its  subsidiaries  will  continue to indemnify  and hold you
harmless  (i)  with  respect  to any  act or  omission  committed  by you in the
performance  of your duties as an officer or director of  Communications  or its
subsidiaries  to and including  the Effective  Date, on a basis which is no less
favorable  to you than  was  provided  by  Communications  and its  subsidiaries
immediately  prior to the  Effective  Date and (ii) with  respect  to any act or
omission  committed by you in the performance of your duties hereunder after the
Effective  Date,  on a  basis  which  is no  less  favorable  to  you  than  the
indemnification  protection  generally  made  available to senior  executives of
Communications and its subsidiaries as in effect from time to time.

                  15.  Revocation.  This  Agreement may be revoked by you within
the 7-day period commencing on the date you sign this Agreement (the "Revocation
Period").  In the event of any such  revocation by you, all  obligations  of the
Company and Communications  under this Agreement and will terminate and be of no
further force and effect as of the date


<PAGE>


                                       10
of such revocation.  No such revocation by you will be effective unless it is in
writing and signed by you and received by the Company prior to the expiration of
the Revocation Period.


                                           SULLIVAN GRAPHICS, INC.



                                           By__________________________________
                                              Name:

                                              Title:
Accepted and Agreed:

____________________________________
James T. Sullivan

Dated:  ____________________


SULLIVAN COMMUNICATIONS, INC.


By___________________________________
   Name:
   Title:

Dated:  ____________________

                                  2nd Amendment

           Amendment to  Employment Agreement  dated as of  September  18,  1996
between  SULLIVAN  GRAPHICS,  INC.  (the  "Company")  and  STEPHEN M. DYOTT (the
"Executive").

           For good and  valuable  consideration,  the Company and the  Employee
hereby agree to amend the Employment Agreement as set forth below:

           Section 2.1 shall read as follows:

           "2.1.  General.  The Company hereby  employs the  Executive,  and the
Executive  agrees to serve, as Chairman of the Board,  Chief Executive  Officer,
President  and  Chief  Operating  Officer  of the  Company,  upon the  terms and
conditions   herein   contained.   The   Executive   shall   have   all  of  the
responsibilities  and powers normally  associated with such offices.  So long as
the  Executive is employed by the Company as its Chief  Executive  Officer,  the
Company  shall  nominate and use its best  efforts to cause the  Executive to be
elected as a member of the Board of Directors of the Company (the "Board").  The
Executive  shall  perform  such  other  duties  and  services  for the  Company,
commensurate  with the Executive's  position,  as may be designated from time to
time by the Board. The Executive  agrees to serve the Company  faithfully and to
the best of his ability under the direction of the Board.

           Section 3.1 shall read as follows:

           "3.1. Base Salary. From the date of this 2nd Amendment, the Executive
shall be entitled to receive a base salary ("Base Salary") at a rate of $475,000
per annum,  payable in arrears in equal  installments  not less  frequently than
bi-weekly  in  accordance  with  the  Company's  payroll  practices,  with  such
increases  as  may be  provided  in  accordance  with  the  terms  hereof.  Once
increased, such higher amount shall constitute the Executive's Base Salary."

           IN WITNESS  WHEREOF,  the Company has caused  this  Amendment  to the
Employment  Agreement to be duly executed and the Executive has hereunto set his
hand, effective September 18, 1996.

                                      SULLIVAN GRAPHICS, INC.


                                      By: /s/ Timothy M. Davis
                                         ______________________________________
                                                    Timothy M. Davis
                                         Senior Vice President and Secretary




                                      EXECUTIVE


                                      By: /s/ Stephen M. Dyott
                                         ______________________________________
                                                     Stephen M. Dyott


                                                                October 3, 1996




Mr. Patrick Kellick
Sullivan Graphics, Inc.
100 Winners Circle
Brentwood, TN 37027


Dear Pat:

This will confirm that if Sullivan  Graphics,  Inc.  ("SGI") (i) terminates your
employment  without cause, or (ii) in connection with a transaction  whereby all
of the stock or substantially all of the assets of SGI are sold, requires you to
relocate  more  than 50 miles  from  Brentwood,  Tennessee  and you  voluntarily
terminate your employment, then SGI shall continue to pay your then current base
salary and maintain all your then current  benefits (to the extent allowed under
the  applicable  benefit  plans)  for a  period  of  two  years  following  your
termination.  In such  event,  SGI shall also pay you a pro rata  portion of the
bonus to which you would have been entitled for the year of termination  had you
been  employed  for the entire  year,  which  bonus shall be payable at the time
bonuses under the applicable bonus plan are paid to SGI's executives  generally.
Such base salary payments and benefits will be reduced to the extent you receive
compensation and benefits from another employer with respect to such period. The
term "Cause"  shall mean the  termination  of your  employment  hereunder in the
event of your (i)  conviction of any crime or offense  involving  money or other
property  of SGI  or any  felony,  (ii)  willful  and  unreasonable  refusal  to
substantially perform your duties hereunder, (iii) competition with SGI, or (iv)
gross  negligence  in  the  conduct  of  your  duties;  provided,   however,  no
termination  shall be deemed for "Cause"  under  clauses (ii) or (iv) unless you
shall have first  received  written  notice from SGI advising you of the acts or
omissions  that  constitute  the  refusal  or gross  negligence  and you fail to
correct the acts or omissions  complained of within 20 business  days  following
receipt of such notice.

For so long as you are employed by SGI, and continuing for two years thereafter,
you shall not, without the prior written consent of SGI, directly or indirectly,
as a sole proprietor, member of a partnership,  stockholder or investor, officer
or director of a corporation, or as an employee, associate,  consultant or agent
of any person, partnership, corporation or other business organization or entity
other than SGI:  (i) render any  service to or in any way be  affiliated  with a
competitor  (or any  person or entity  that is  reasonably  anticipated  (to the
general  knowledge of you or the public) to become a  competitor)  of SGI;  (ii)
solicit  or  endeavor  to entice  away from SGI any person or entity who is, or,
during the then most recent  two-year12-month  period,  was  employed by, or had
served as an agent or key  consultant  of, SGI; or (iii)  solicit or endeavor to
entice  away from SGI any  person or entity  who is, or was within the then most
recent 12-month period, a customer or client (or reasonably  anticipated (to the
general knowledge of you or the public) to become a customer or client) of SGI.



<PAGE>


                                                                 October 3, 1996
                                                                          Page 2



You  covenant  and  agree  with SGI that you  will not at any  time,  except  in
performance  of your  obligations  to SGI  hereunder  or with the prior  written
consent of SGI,  directly or  indirectly,  disclose  any secret or  confidential
information  that you may learn or have  learned  by reason of your  association
with  SGI.  The  term  "confidential   information"   includes  information  not
previously  disclosed  to the  public  or to the trade by SGI's  management,  or
otherwise  in the public  domain,  with respect to SGI's  products,  facilities,
applications  and  methods,  trade  secrets  and  other  intellectual  property,
systems, procedures manuals, confidential reports, product price lists, customer
lists,  technical  information,  financial information  (including the revenues,
costs  or  profits  associated  with  any of SGI's  products),  business  plans,
prospects or  opportunities,  but shall exclude any information  which (i) is or
becomes  available  to the  public  or is  generally  known in the  industry  or
industries in which SGI operates  other than as a result of disclosure by you in
violation of your  agreements  under this  paragraph or (ii) you are required to
disclose under any applicable laws,  regulations or directives of any government
agency,  tribunal  or  authority  having  jurisdiction  in the  matter  or under
subpoena or other process of law.

All references to "SGI" include its divisions, subsidiaries and affiliates.

If the foregoing  meets with your approval,  please sign and return the enclosed
copy of this letter to the  undersigned.  This agreement  constitutes our entire
agreement,  supersedes all prior  agreements  between us, and its provisions may
not be changed or waived,  except by a writing signed by the party to be charged
with such change.

                                                 Sincerely,

                                                 SULLIVAN GRAPHICS, INC.



                                                 By: /s/ Stephen M. Dyott
                                                    ___________________________
                                                           Stephen M. Dyott
                                                         Chairman, President
                                                    & Chief Executive Officer



ACCEPTED AND AGREED TO:

   /s/ Patrick Kellick
_______________________________
       Patrick Kellick

<TABLE> <S> <C>

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<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM SULLIVAN
COMMUNICATIONS, INC.'S UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR
THE SIX MONTH PERIOD ENDED SEPTEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
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<NAME>                                      SULLIVAN COMMUNICATIONS, INC.
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