FIRST KEYSTONE FINANCIAL INC
SC 13D/A, 1996-08-29
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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<PAGE>


                  SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C. 20549

                             SCHEDULE 13D

   Under the Securities Exchange Act of 1934 (Amendment No. 3)*

                    FIRST KEYSTONE FINANCIAL, INC.
- --------------------------------------------------------------
                           (Name of Issuer)

                             COMMON STOCK
- --------------------------------------------------------------
                    (Title of Class of Securities)

                              320655103
- --------------------------------------------------------------
                            (CUSIP Number)

                         Stephen H. Gordon
                  Genesis Financial Partners, L.P.
                3101 West Coast Highway, Suite 402
                     Newport Beach, CA 92663
                          (714) 548-9900
- --------------------------------------------------------------
             (Name, Address and Telephone Number of Person
                  Authorized to Receive Notices
                        and Communications)

                         With a copy to:
                       Jonathan D. Joseph
                   Pillsbury Madison & Sutro LLP
                        P.O. Box 7880
                   San Francisco, CA 94120
                       (415) 983-1000

                       August 21, 1996 
- --------------------------------------------------------------
    (Date of event which requires filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to 
report the acquisition which is the subject of this Schedule 13, and is 
filing this schedule because of Rule 13d-1(b)(3) or (4), check the 
following box [ ].

Check the following box if a fee is being paid with this statement [ ].  
(A fee is not required only if the reporting person:  (1) has a previous 
statement on file reporting beneficial ownership of more than five 
percent of the class of securities described in Item 1; and (2) has 
filed no amendment subsequent thereto reporting beneficial ownership of 
less than five percent of such class. See Rule 13d-7.)

Note:  Six copies of this statement, including all exhibits, should be 
filed with the Commission.  See Rule 13d-1(a) for other parties to whom 
copies are to be sent.

*    The remainder of this cover page shall be filled out for a reporting 
person's initial filing on this form with respect to the subject class of 
securities, and for any subsequent amendment containing information which 
would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be 
deemed to be "filed" for the purpose of Section 18 of the Securities 
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of 
that section of the Act but shall be subject to all other provisions of 
the Act (however, see the Notes).
               (CONTINUED ON FOLLOWING PAGE(S))

                    Page 1 of 17 Pages


<PAGE>


CUSIP No.  320655103
           ---------
    1   NAME OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION
        NOS. OF ABOVE PERSONS: GENESIS FINANCIAL PARTNERS, L.P.
- ----------------------------------------------------------------
    2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE
        INSTRUCTIONS)                                 (a)  / /
                                                      (b)  / /
- ----------------------------------------------------------------
    3    SEC USE ONLY
- ----------------------------------------------------------------
    4    SOURCE OF FUNDS (SEE INSTRUCTIONS)           WC BK AF
- ----------------------------------------------------------------
    5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
         IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(E)          / /
- ----------------------------------------------------------------
    6    CITIZENSHIP OR PLACE OF ORGANIZATION     DELAWARE
- ----------------------------------------------------------------
 NUMBER OF   7   SOLE VOTING POWER  76,500 (see Items 2 and 5)
   SHARES        -----------------------------------------------
BENEFICIALLY
  OWNED BY   8   SHARED VOTING POWER                      NONE
   EACH          -----------------------------------------------
REPORTING
PERSON WITH  9  SOLE DISPOSITIVE POWER 76,500 (see Items 2 and 5)
                -------------------------------------------------

            10  SHARED DISPOSITIVE POWER                  NONE
                -------------------------------------------------

   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY
         EACH REPORTING PERSON       76,500 (see Items 2 and 5)
- -----------------------------------------------------------------

   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
         EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)        / /
- ----------------------------------------------------------------
   13    PERCENT OF CLASS REPRESENTED
         BY AMOUNT IN ROW (11)                           5.92%
- ----------------------------------------------------------------
   14    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)       PN
- ----------------------------------------------------------------
                    Page 2 of 17 Pages

<PAGE>
CUSIP No. 320655103
          ---------

    1   NAME OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION
        NOS. OF ABOVE PERSONS: GEN FIN, INC.
- ----------------------------------------------------------------
    2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE
        INSTRUCTIONS)                                 (a)  / /
                                                      (b)  / /
- ----------------------------------------------------------------
    3    SEC USE ONLY
- ----------------------------------------------------------------
    4    SOURCE OF FUNDS (SEE INSTRUCTIONS)               AF
- ----------------------------------------------------------------
    5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
         IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(E)          / /
- ----------------------------------------------------------------
    6    CITIZENSHIP OR PLACE OF ORGANIZATION     DELAWARE
- ----------------------------------------------------------------
 NUMBER OF   7   SOLE VOTING POWER  76,500 (see Items 2 and 5)
   SHARES        -----------------------------------------------
BENEFICIALLY
  OWNED BY   8   SHARED VOTING POWER                      NONE
   EACH          -----------------------------------------------
REPORTING
PERSON WITH  9  SOLE DISPOSITIVE POWER 76,500 (see Items 2 and 5)
                -------------------------------------------------

            10  SHARED DISPOSITIVE POWER                   NONE
                -------------------------------------------------

   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY
         EACH REPORTING PERSON       NONE (see Items 2 and 5)
- ----------------------------------------------------------------
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
         EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)        / /
- ----------------------------------------------------------------
   13    PERCENT OF CLASS REPRESENTED
         BY AMOUNT IN ROW (11)                            0.0%
- ----------------------------------------------------------------
   14    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)       CO
- ----------------------------------------------------------------
                    Page 3 of 17 Pages
<PAGE>

CUSIP No.  320655103
           ---------
    1   NAME OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION
        NOS. OF ABOVE PERSONS: STEPHEN H. GORDON
- ----------------------------------------------------------------
    2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE
        INSTRUCTIONS)                                 (a)  / /
                                                      (b)  / /
- ----------------------------------------------------------------
    3    SEC USE ONLY
- ----------------------------------------------------------------
    4    SOURCE OF FUNDS (SEE INSTRUCTIONS)             PF AF
- ----------------------------------------------------------------
    5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
         IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(E)          / /
- ----------------------------------------------------------------
    6    CITIZENSHIP OR PLACE OF ORGANIZATION     UNITED STATES
- ----------------------------------------------------------------
 NUMBER OF   7   SOLE VOTING POWER   76,500 (see Items 2 and 5)
   SHARES        -----------------------------------------------
BENEFICIALLY
  OWNED BY   8   SHARED VOTING POWER                      NONE
   EACH          -----------------------------------------------
REPORTING
PERSON WITH  9 SOLE DISPOSITIVE POWER 76,500 (see Items 2 and 5)
               -------------------------------------------------

            10  SHARED DISPOSITIVE POWER                   NONE
                ------------------------------------------------

   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY
         EACH REPORTING PERSON       76,500 (see Items 2 and 5)
- ----------------------------------------------------------------
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
         EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)        / /
- ----------------------------------------------------------------
   13    PERCENT OF CLASS REPRESENTED
         BY AMOUNT IN ROW (11)                            5.92%
- ----------------------------------------------------------------
   14    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)       IN
- ----------------------------------------------------------------
                    Page 4 of 17 Pages

<PAGE>

     This Amendment No. 3 dated August 21, 1996, to a Schedule 13D filed 
by Genesis Financial Partners, L.P., a Delaware limited partnership 
("Genesis"), Gen Fin Inc., a Delaware corporation ("Gen Fin"), and 
Stephen H. Gordon, an individual ("Mr. Gordon"), relates to the common 
stock, par value $.01 per share (the "Common Stock") of First Keystone 
Financial, Inc., a Pennsylvania corporation (the "Issuer" or "First 
Keystone") and is being filed pursuant to Rule 13d-2 under the Securities 
Exchange Act of 1934, as amended (the "Exchange Act").


Item 4.  Purpose of Transaction.
- -------  ----------------------

     Item 4 is hereby supplementally amended as follows:

     On August 20, 1996, Genesis delivered to Carol Walsh, Corporate 
Secretary of First Keystone, a letter advising First Keystone that 
Genesis intends to present a shareholder proposal at First Keystone's 
1997 Annual Meeting of Shareholders pursuant to the Securities Exchange 
Act of 1934 (the "1934 Act") and Rule 14a-8 ("Rule 14a-8") thereof.  
The resolution which Genesis plans to introduce at the Annual Meeting 
is as follows:

     RESOLVED, that the shareholders of First Keystone
     Financial, Inc. hereby inform the Board of Directors
     that they do not approve of the Company's performance
     or direction and, therefore, it is the desire of the
     shareholders that the Board of Directors immediately
     take the necessary steps to achieve a sale, merger or
     other acquisition (not including a merger of equals) of
     First Keystone Financial, Inc. as promptly as possible
     on terms that will maximize shareholder value.

     The letter also advised First Keystone that Genesis is exercising 
its rights pursuant to Rule 14a-7 of the 1934 Act ("Rule 14a-7").  
Rule 14a-7 requires First Keystone to advise Genesis within 5 business 
days after receipt of the August 20, 1996, letter whether First Keystone 
has elected to mail for Genesis soliciting materials to be prepared by 
Genesis or to provide to Genesis a security holder list and updated 
information related thereto.  A copy of the August 20, 1996, letter 
is attached as Exhibit A and is incorporated herein by reference.

     Genesis is considering submitting a series of additional proposals 
under Massachusetts law, as well as potentially nominating an alternative 
slate or partial slate of director nominees, although no final determination 
in that regard has been made.

     As part of its continuing efforts to assess the value of its investment 
in First Keystone, Genesis may communicate with, among others, First 
Keystone's management, its board of directors, other shareholders and 
prospective shareholders of First Keystone.  In addition Genesis reserves 
the right to exercise any and all of its respective rights as a shareholder 
of First Keystone in a manner consistent with its equity interests.

     Except as set forth above, none of Genesis, Gen Fin, or Mr. Gordon, 
has any present plans or intentions which will result in or relate to any 
of the transactions described in subparagraphs (a) through (j) of Item 4 of 
Schedule 13D.

Item 5.  Interest in Securities of the Issuer.
- -------  ------------------------------------

     Items 5(a) and (b) are hereby amended in their entirety to read as 
follows:

                       Page 5 of 17 Pages

<PAGE>

     (a)-(b)  As the owner of the securities held by it, Genesis in its 
capacity as a limited partnership, (and therefore Gen Fin and Mr. Gordon) 
may be deemed to be, for purposes of Rule 13d-3 under the Securities 
Exchange Act of 1934, as amended, the beneficial owner of 76,500 shares 
(5.92%) of the Common Stock of the Issuer.  The percentage of stock owned 
by Genesis is based upon 1,292,500 shares of Common Stock outstanding, 
as reported in the Issuer's Quarterly Report on Form 10-QSB for the 
quarter ended June 30, 1996.  Gen Fin, as the general partner of 
Genesis, has the sole power to vote or direct the vote, and the sole 
power to dispose or to direct the disposition of the shares of the Common 
Stock covered by this Statement.  Gen Fin, however, disclaims any 
beneficial ownership in any shares covered by this Statement.  Mr. Gordon 
is a limited partner in Genesis and the sole shareholder, director and 
President of Gen Fin.  In his capacity as a limited partner of Genesis, 
Mr. Gordon has no voting or investment power over the shares of Common 
Stock covered by this Statement; however, his ownership and control of 
Gen Fin provide him with the indirect power to vote and to direct the 
vote, and the indirect power to dispose or to direct the disposition of 
the shares of Common Stock of the Issuer covered by this Statement.

Item 7.   Materials To Be Filed as Exhibits.
- -------   ---------------------------------

     Exhibit A  -   Letter dated August 20, 1996 from Genesis
                    Financial Partners, L.P. to Carol Walsh,
                    Corporate Secretary of First Keystone
                    Financial, Inc.


                Page 6 of 17 Pages

<PAGE>

                            SIGNATURE
                            ---------

     After reasonable inquiry and to the best of my knowledge

and belief, I certify that the information set forth in this

statement is true, complete and correct.

     Dated:  August 29, 1996.
                               Genesis Financial Partners, L.P.,
                               a Delaware limited partnership

                               By: Gen Fin, Inc.,
                                   a Delaware corporation
                                   Its General Partner

                                   By:  Stephen H. Gordon
                                        President


                                   /s/ Stephen H. Gordon
                                   -----------------------------

                    Page 7 of 17 Pages

<PAGE>

                                    SIGNATURE
                                    ---------

     After reasonable inquiry and to the best of my knowledge

and belief, I certify that the information set forth in this

statement is true, complete and correct.

     Dated:  August 29, 1996
                                   Gen Fin, Inc.,
                                   a Delaware corporation

                                   By:  Stephen H. Gordon
                                        President


                                   /s/ Stephen H. Gordon
                                -------------------------------


                    Page 8 of 17 Pages

<PAGE>

                                    SIGNATURE
                                    ---------

     After reasonable inquiry and to the best of my knowledge

and belief, I certify that the information set forth in this

statement is true, complete and correct.

     Dated:  August 29, 1996

                                   /s/ Stephen H. Gordon
                                   -----------------------------
                                   Stephen H. Gordon

                    Page 9 of 17 Pages

<PAGE>

                                  EXHIBIT INDEX
                                  -------------



 Exhibit             Exhibit Name              Page No.
 -------             ------------              --------
    A    Letter dated August 20, 1996 from        12
         Genesis Financial Partners, L.P. to
         Carol Walsh, Corporate Secretary of
         First Keystone Financial, Inc.





                    Page 10 of 17 Pages

<PAGE>

                                    EXHIBIT A
                                    ---------

Letter dated August 20, 1996 from Genesis Financial Partners, L.P. 
to Carol Walsh, Corporate Secretary of First Keystone Financial, Inc.

                      Page 11 of 17 Pages

<PAGE>



                    [LETTERHEAD OF GENESIS FINANCIAL PARTNERS, L.P.]

                                 August 20, 1996






VIA FACSIMILE AND FEDERAL EXPRESS
- ---------------------------------


Ms. Carol Walsh
Corporate Secretary
First Keystone Financial, Inc.
22 West State Street
Media, Pennsylvania 19063


     Re:  Notice of Shareholder Proposal Pursuant to Securities
          Exchange Act of 1934 Rule 14a-8 and Exercise of Rights
          Pursuant to Rule 14a-7


Dear Ms. Walsh:


     Please be advised that the undersigned, Genesis Financial Partners, 
L.P. ("Genesis), which beneficially owns 76,500 shares (5.92%) of the 
Common Stock of First Keystone Financial, Inc. ("First Keystone"), 
intends (through its general partner, Gen Fin, Inc. and Gen Fin's 
President and sole shareholder, Stephen H. Gordon) to present a 
shareholder proposal at First Keystone's 1997 Annual Meeting of 
Shareholders pursuant to the Securities Exchange Act of 1934 (the 
"1934 Act") and Rule 14a-8 ("Rule 14a-8").  Pursuant to Rule 14a-8, 
said proposal must be set forth in First Keystone's proxy statement 
and First Keystone's form of proxy must provide a means for all 
shareholders to vote on the proposal.  The undersigned will appear 
personally at First Keystone's 1997 Annual Meeting of Shareholders 
to present the proposal for action.

     Genesis and Stephen H. Gordon certify that together they have 
continually beneficially owned more than $1,000 of First Keystone 
Common Stock since prior to August 20, 1995, and intend to continue to 
own at least $1,000 of First Keystone Common Stock through the date of 
the 1997 Annual Meeting of Shareholders.

<PAGE>

Ms. Carol Walsh
August 20, 1996
Page 2


     The proposal and a statement in support thereof follows:

                             PROPOSAL
                             --------

     RESOLVED, that the shareholders of First Keystone
     Financial, Inc. hereby inform the Board of Directors that
     they do not approve of the Company's performance or
     direction and, therefore, it is the desire of the
     shareholders that the Board of Directors immediately take
     the necessary steps to achieve a sale, merger or other
     acquisition (not including a merger of equals) of First
     Keystone Financial, Inc. as promptly as possible
     on terms which will maximize shareholder value.

                       Supporting Statement
                       --------------------

          The sale of First Keystone Financial, Inc. to a
     larger, more Competitive financial institution, would, in
     our view, provide to shareholders, the true owners of this
     Company, a premium representing a significant improvement
     over the Company's recent stock price.  We believe
     management cannot deliver stock performance which would
     remotely approach the premium obtainable if the Company
     sold.

          Given the substandard performance of First Keystone
     (i.e., 3.6% Return on Equity for the fiscal year ended
     September 1994, 5.6% Return on Equity for the fiscal year
     ended September 1995 and averaging under a 7% Return on
     Equity for the first three quarters of 1996) and what we
     believe to be a management team without the commitment or
     discipline to consistently maximize shareholder value,
     Genesis does not believe the shareholders should support
     the present independent course which has generated such
     mediocre returns.  Instead, we recommend that the Company
     be sold as promptly as possible on terms which will
     maximize shareholder value.  We believe that such a sale
     can be structured by the Company within 90 days after the
     Meeting Date.

                            Rule 14a-7
                            ----------

     In connection with any shareholder solicitation which Genesis may 
make in furtherance of its proposal, please be advised that Genesis is 
exercising its rights pursuant to the Rule 14a-7 ("Rule 14a-7") under 
the 1934 Act.  You are requested to advise us within five (5) business 
days of receipt of this letter whether First Keystone will elect to 
mail any soliciting materials for us or provide within five business 
days of today a 
<PAGE>


Ms. Carol Walsh
August 20, 1996
Page 3


security holder list (and, thereafter, updated information related 
thereto) pursuant to Rule 14a-7(a)(2)(ii)(1).  You are also required 
pursuant to Rule 14a-7(a)(1) to provide to us within five (5) business 
days after receipt of this letter:

     (1)  A statement of the approximate number of record
     holders and beneficial holders, separated by type of holder
     and class, owning securities in the same class or classes
     as holders which have been or are to be solicited on
     management's behalf, or any more limited group of such
     holders designated by Genesis if available or retrievable
     under the registrant's or its transfer agent's security
     holder data systems; and

     (2)  The estimated cost of mailing a proxy statement, form
     of proxy or other communication to such holders, including
     to the extent known or reasonably Available, the estimated
     costs of any bank, broker, and similar person through
     whom the registrant has solicited or intends to solicit 
     beneficial owners in connection with the security holder
     meeting or action.

     With respect to subparagraph 1, above, please also specifically 
advise us how many record holders and beneficial owners hold (i) 1,000 
or more shares; and (ii) 10,000 or more shares, of First Keystone's 
Common Stock and provide the total aggregate number of shares held by 
each of these subgroups.  If shares owned or controlled by directors 
and officers (and their affiliates) are included in these subgroups, 
indicate how many of said officers, directors and affiliate shares 
are so included in each subgroup.

     You are required under applicable Securities and Exchange Commission 
(the "SEC") rules to deliver to us the information set forth above on a 
timely basis,i.e., by Wednesday, August 28, 1996.

     As required by Rule 14a-7(c), enclosed is a copy of a current filing 
made by Genesis with the SEC on Form 13-D 


[FN]
- --------------------
     (1)  If First Keystone elects not to mail the Genesis soliciting 
material pursuant to Rule 14a-7(a)(2)(i), then, pursuant to Rule 
14a-7(a)(2)(ii), provide a reasonably current list of the names, 
addresses and security positions of the record holders, including banks, 
brokers and similar entities and the most recent list of names, addresses 
and security positions of beneficial owners as specified in Section 
240.14a-13(b), in the possession, or which subsequently comes into the 
possession, of First Keystone.

<PAGE>

Ms. Carol Walsh
August 20, 1996
Page 4


(Amendment No. 2) which Genesis has previously furnished to you.  This 
filing confirms that Genesis is the beneficial owner of 76,500 shares of 
First Keystone's Common Stock.  Also provided herewith as Schedule A is 
an affidavit in the form required by Rule 14a-7(c)(2).  We hereby confirm 
that we will comply with the requirements of Rule 14a-7(d) to the extent 
First Keystone provides to us the information set forth in Rule 
14a-7(a)(2)(ii) and will reimburse First Keystone as required by Rule 
14a-17(e).

                               Sincerely,


                               /S/ STEPHEN H. GORDON
                               Stephen H. Gordon
                               President
                               Gen Fin, Inc., General Partner

Enc.


cc:  Mr. Donald S. Guthrie
     Members of the Board of Directors
     Jonathan D. Joseph, Esq.


<PAGE>

                         AFFIDAVIT OF STEPHEN H. GORDON
                         ------------------------------

     I, STEPHEN H. GORDON, declare as follows:

1.   I am the President of Gen Fin, Inc., the general partner of Genesis 
Financial Partners, L.P. ("Genesis").

2.   Attached hereto as Exhibit A is a true and correct copy of Amendment 
                        ---------
No. 2 to Schedule 13D that Genesis filed with the Securities and Exchange 
Commission (the "SEC") on or about May 3, 1996.

3.   Attached hereto as Exhibit B is a true and correct copy of Genesis' 
                        ---------
letter of August 20, 1996 to Carol Walsh, Corporate Secretary which sets 
forth the proposal that will be made by Genesis at the Annual Meeting of 
Shareholders of First Keystone Financial, Inc.

4.   As required by SEC Rule 14a-7(c)(2)

     A.   I hereby attest that Genesis will not use the security
          holder list information for any purpose other than to
          solicit security holders with respect to the same
          meeting or action by consent or authorization
          for which First Keystone Financial, Inc. is soliciting
          or intends to solicit or to communicate with security
          holders with respect to a solicitation commenced by
          First Keystone Financial, Inc.

     B.   I further attest that Genesis will not disclose such
          security holder list information to any person other
          Than a beneficial owner for whom the request was made
          and an employee or agent of Genesis to the extent
          necessary to effectuate the communication or
          solicitation.

     I declare under penalty of perjury under the laws of the State of 
California that the foregoing is true and correct.

     Executed August 20, 1996, at Newport Beach, California.



                               /S/ STEPHEN H. GORDON
                               --------------------------
                               Stephen H. Gordon

<PAGE>

Copy of previously filed Amendment No. 2 to Schedule 13D referenced
in above affidavit omitted.




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