CANDIES INC
DEF 14A, 1997-08-05
FOOTWEAR, (NO RUBBER)
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|

Check the appropriate box:

|_| Preliminary Proxy Statement             |_| Confidential, for use of the    
|X| Definitive Proxy Statement                  Commission only (as permitted by
|_| Definitive Additional Materials             Rule 14a-6(e)(2)               
|_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
                                              

                                 CANDIE'S, INC.
________________________________________________________________________________
                (Name of Registrant as Specified In Its Charter)

________________________________________________________________________________
     (Name of Person(s) Filing Proxy Statement If Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

|X| No fee required
|_| Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

1) Title of each class of securities to which transaction applies:

   _____________________________________________________________________________

2) Aggregate number of securities to which transaction applies:

   _____________________________________________________________________________

3) Per unit price or other underlying value of transaction computed
   pursuant to Exchange Act Rule 0-11:*

   _____________________________________________________________________________

4) Proposed maximum aggregate value of transaction:

   _____________________________________________________________________________

5) Total fee paid.
|_| Fee paid previously with preliminary materials
|_| Check box if any part of the fee is offset as provided by
    Exchange Act Rule 0-11(a)(2) and identify the filing for which
    the offsetting fee was paid previously.  Identify the previous
    filing by registration statement number, or the form or schedule
    and the date of its filing.

    1) Amount previously paid: _________________________________________________

    2) Form, Schedule or Registration No. ______________________________________

    3) Filing party: ___________________________________________________________

    4) Date filed: _____________________________________________________________

___________
*Set forth the amount on which the filing fee is calculated and state how it was
 determined.

<PAGE>


                                 CANDIE'S, INC.
                             2975 Westchester Avenue
                            Purchase, New York 10577


                                                                 August 1, 1997


Dear Fellow Stockholders:

     You are cordially invited to attend the Annual Meeting of Stockholders
which will be held on Thursday, September 4, 1997, at 10:00 A.M., at the offices
of the Company, 2975 Westchester Avenue, Purchase, New York 10577.

     The Notice of Annual Meeting and Proxy Statement, which follow, describe
the business to be conducted at the meeting.

     Whether or not you plan to attend the meeting in person, it is important
that your shares be represented and voted. After reading the enclosed Notice of
Annual Meeting and Proxy Statement, I urge you to complete, sign, date and
return your proxy card in the envelope provided. If the address on the
accompanying material is incorrect, please advise our Transfer Agent,
Continental Stock Transfer & Trust Company, in writing, at 2 Broadway, New York,
New York 10004.

     Your vote is very important, and we will appreciate a prompt return of your
signed proxy card. We hope to see you at the meeting.

                                        Cordially,

                                        Neil Cole
                                        Chairman of the Board,
                                        President and
                                        Chief Executive Officer



<PAGE>



                                 CANDIE'S, INC.
                             2975 Westchester Avenue
                            Purchase, New York 10577

                              --------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON SEPTEMBER 4, 1997
                              --------------------

To the Stockholders of CANDIE'S, INC.:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Candie's,
Inc. (the "Company") will be held on Thursday, September 4, 1997, at 10:00 A.M.
at the Company's offices at 2975 Westchester Avenue, Purchase, New York 10577,
for the following purposes:

     1.   To elect four directors to hold office until the next Annual Meeting
          of Stockholders and until their respective successors have been duly
          elected and qualified;

     2.   To approve the Company's 1997 Stock Option Plan; and

     3.   To transact such other business as may properly come before the
          meeting or any adjournment or adjournments thereof.

     Only stockholders of record at the close of business on July 31, 1997 are
entitled to notice of and to vote at the Annual Meeting or any adjournments
thereof.

                                        By Order of the Board of Directors,

                                        Neil Cole
                                        Chairman of the Board, President
                                        and Chief Executive Officer

August 1, 1997

- -------------------------------------------------------------------------------

IF YOU DO NOT EXPECT TO BE PRESENT AT THE MEETING:

PLEASE FILL IN, DATE, SIGN AND RETURN THE ENCLOSED PROXY CARD IN THE ENVELOPE
PROVIDED FOR THAT PURPOSE, WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED
STATES. THE PROXY MAY BE REVOKED AT ANY TIME PRIOR TO EXERCISE, AND IF YOU ARE
PRESENT AT THE MEETING YOU MAY, IF YOU WISH, REVOKE YOUR PROXY AT THAT TIME AND
EXERCISE THE RIGHT TO VOTE YOUR SHARES PERSONALLY.
- -------------------------------------------------------------------------------



<PAGE>



                                 PROXY STATEMENT

                                 CANDIE'S, INC.

                         ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON SEPTEMBER 4, 1997


     This proxy statement is furnished in connection with the solicitation of
proxies by the Board of Directors of CANDIE'S, INC. (the "Company") for use at
the Annual Meeting of Stockholders (the "Annual Meeting") to be held on
September 4, 1997, including any adjournment or adjournments thereof, for the
purposes set forth in the accompanying Notice of Meeting.

     Management intends to mail this proxy statement and the accompanying form
of proxy to stockholders on or about August 5, 1997.

     Proxies in the accompanying form, duly executed and returned to the
management of the Company and not revoked, will be voted at the Annual Meeting.
Any proxy given pursuant to such solicitation may be revoked by the stockholder
at any time prior to the voting of the proxy by a subsequently dated proxy, by
written notification to the Secretary of the Company, or by personally
withdrawing the proxy at the meeting and voting in person.

     The address and telephone number of the principal executive offices of the
Company are:

                          2975 Westchester Avenue
                          Purchase, New York 10577
                          Telephone No.: (914) 694-8600

                       OUTSTANDING STOCK AND VOTING RIGHTS

     Only stockholders of record at the close of business on July 31, 1997 (the
"Record Date") are entitled to notice of and to vote at the Annual Meeting. As
of the Record Date, there were issued and outstanding 11,679,561 shares of the
Company's common stock, $.001 par value per share (the "Common Stock"), the
Company's only class of voting securities. Each share of Common Stock entitles
the holder to one vote on each matter submitted to a vote at the Annual Meeting.



<PAGE>



                                VOTING PROCEDURES

     The directors will be elected by the affirmative vote of the holders of a
plurality of the shares of Common Stock present in person or represented by
proxy at the Annual Meeting, provided a quorum is present. All other matters at
the meeting will be decided by the affirmative vote of the holders of a majority
of the shares of Common Stock present in person or represented by proxy at the
Annual Meeting, provided a quorum is present. A quorum is present if at least a
majority of the shares of Common Stock outstanding as of the Record Date are
present in person or represented by proxy at the Annual Meeting. Votes will be
counted and certified by one or more Inspectors of Election who are expected to
be employees of the Company. In accordance with Delaware law, abstentions and
"broker non-votes" (i.e. proxies from brokers or nominees indicating that such
persons have not received instructions from the beneficial owner or other person
entitled to vote shares as to a matter with respect to which the brokers or
nominees do not have discretionary power to vote) will be treated as present for
purposes of determining the presence of a quorum. For purposes of determining
approval of a matter presented at the meeting, abstentions will be deemed
present and entitled to vote and will, therefore, have the same legal effect as
a vote "against" a matter presented at the meeting. Broker non-votes will be
deemed not entitled to vote on the subject matter as to which the non-vote is
indicated and will, therefore, have no legal effect on the vote on that
particular matter.

     Proxies will be voted in accordance with the instructions thereon. Unless
otherwise stated, all shares represented by a proxy will be voted as instructed.
Proxies may be revoked as noted above.


                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

     At the Annual Meeting, four (4) directors will be elected to hold office
for a term expiring at the 1998 Annual Meeting of Stockholders. Each director
will be elected to serve until a successor is elected and qualified or until the
director's earlier resignation or removal.

     At the Annual Meeting, proxies granted by stockholders will be voted
individually for the election, as directors of the Company, of the persons
listed below, unless a proxy specifies that it is not to be voted in favor of a
nominee for director. In the event any of the nominees listed below is unable to
serve, it is intended that the proxy will be voted for such other nominees as
are designated by the Board of Directors. Each of the persons named below has
indicated to the Board of Directors of the Company that he will be available to
serve.




                                       -2-


<PAGE>




      Name                 Age                Position
      ----                 ---                --------

Neil Cole                  40      Chairman of the Board, President and Chief
                                   Executive Officer

Lawrence O'Shaughnessy     48       Executive Vice President, Chief Operating
                                    Officer and Director

Barry Emanuel              56       Director

Mark Tucker                50       Director

     Neil Cole has been Chairman of the Board, President and Chief Executive
Officer of the Company since February 23, 1993. From February through April
1992, Mr. Cole served as director and as acting President of the Company. Mr.
Cole has also served as Chairman of the Board, President, Treasurer and a
director of New Retail Concepts, Inc. ("NRC"), a public company, since its
inception in April 1985.

     Lawrence O'Shaughnessy has been a director and Chief Operating Officer of
the Company since March 1993 and Executive Vice President of the Company since
April 1995. He also served as a director of the Company from April to June 1992.
Mr. O'Shaughnessy has served as President of O'Shaughnessy & Company, a
management consulting firm, since March 1991.

     Barry Emanuel has been a director of the Company since May 1993. For more
than the past five years, Mr. Emanuel has served as President of Copen
Associates, Inc., a textile manufacturer located in New York, New York. Mr.
Emanuel received a B.A. degree from the University of Rhode Island.

     Mark Tucker has been a director of the Company since May 1996. From August
1993 to the present, Mr. Tucker has been a principal of Mark Tucker, Inc., a
family owned business engaged in the design and import of shoes. From December
1992 to August 1993, he was an independent consultant to the shoe industry. From
July 1992 to December 1992, Mr. Tucker was employed as Director of Far East Shoe
Wholesale Operations for United States Shoe Far East Limited, a subsidiary of
U.S. Shoe Corp. For more than five years prior to July 1992, Mr. Tucker was a
principal of Mocambo Ltd., a family owned shoe design and import company.

     Directors are elected annually by the stockholders. The Company has agreed
that until March 3, 1998, if so requested by Whale Securities Co., L.P., the
underwriter of the Company's February 1993 public offering (the "Underwriter"),
it will nominate and use its best efforts to cause the election as a director of
a designee of the Underwriter or, at the Underwriter's option, the appointment
of such designee as a non-voting advisor to the Board of Directors. The
Company's officers, directors and holders of 5% or more of the



                                       -3-

<PAGE>



outstanding shares of the Company's Common Stock (as of February 1993) have
agreed to vote their shares of Common Stock in favor of such designee. The
Underwriter has not yet exercised its right to designate such person.

     The Company has also agreed, if so requested by Redwood Shoe Corp.
("Redwood"), a principal supplier of the Company, to use reasonable efforts to
cause the election and continuation in office as a director of the Company of
Mr. Mark Tucker for a three year period ending April 3, 1999. If Mr. Tucker is
not available to serve, Redwood has the right to designate one of its other
partners as a nominee for election as a director. Each of Messrs. Cole and
O'Shaughnessy and NRC have agreed to vote their shares of Common Stock to elect
and continue Redwood's nominee in office for such three year period.

     During the fiscal year ended January 31, 1997 ("Fiscal 1997"), the Board of
Directors held two meetings, which meetings were attended by all of the
directors, either in person or by telephone conference call. In addition, the
Board took action by unanimous written consent in lieu of meetings. The Company
does not have standing nominating or compensation committees of the Board of
Directors or committees performing similar functions. During the current fiscal
year the Company has appointed an audit committee of the Board of Directors
consisting of Messrs. Cole, Emanuel and Tucker.

Compensation of Directors

     Each director received cash compensation of $2,500 for serving on the Board
during Fiscal 1997. Under the Company's 1989 Stock Option Plan (the "1989
Plan"), non-employee directors (other than non-employee directors who are
members of any Stock Option Committee that may be appointed by the Board of
Directors to administer the 1989 Plan) are eligible to be granted non-qualified
stock options and limited stock appreciation rights. No stock appreciation
rights have been granted under the 1989 Plan. Under the Company's 1997 Stock
Option Plan (the "1997 Plan"), subject to approval of the 1997 Plan by the
stockholders at the Annual Meeting, non-employee directors are eligible to be
granted non-qualified stock options and employee directors are eligible to be
granted incentive stock options or non-qualified stock options.

     The Board of Directors or the Stock Option Committee of the 1989 Plan or
the 1997 Plan, if one is appointed, has discretion to determine the number of
shares subject to each nonqualified option (subject to the number of shares
available for grant under the 1989 Plan or the 1997 Plan, as applicable), the
exercise price thereof (provided such price is not less than the par value of
the underlying shares of Common Stock), the term thereof (but not in excess of
10 years from the date of grant, subject to earlier termination in certain
circumstances), and the manner in which the option becomes exercisable (amounts,
intervals and other conditions). No non-qualified options were granted to
non-employee directors under the 1989 Plan during Fiscal 1997.



                                       -4-


<PAGE>




                               EXECUTIVE OFFICERS

     In addition to Messrs. Cole and O'Shaughnessy, Gary Klein serves as an
executive officer of the Company. Officers are elected annually by the Board of
Directors and serve at the discretion of the Board.

     Gary Klein, age 42, has served as Vice President-Finance of the Company
since October 1994 and has also served in that position from February to
December 1993. He also served as Chief Financial Officer of the Company from
December 1993 to October 1994. Mr. Klein has also served as Vice
President-Finance of NRC since May 1990. He is a graduate of George Washington
University, with a BBA degree in accounting, and is licensed as a certified
public accountant in the State of New York.


Compliance with Section 16(a) of Securities Exchange Act of 1934

     Section 16(a) of Securities Exchange Act of 1934 requires the Company's
officers and directors, and persons who beneficially own more than 10 percent of
a registered class of the Company's equity securities, to file reports of
ownership and changes in ownership with the Securities and Exchange Commission
(the "Commission"). Officers, directors and greater than 10 percent owners are
required by certain Commission regulations to furnish the Company with copies of
Section 16(a) reports they file.

     Based solely on the Company's review of the copies of such forms received
by it, the Company believes that during Fiscal 1997, filing requirements
applicable to its officers, directors and 10% stockholders of Common Stock were
complied with, except that Messrs. Cole and O'Shaughnessy failed to timely file
Form 4 reports with respect to 2,206 shares of Common Stock acquired by each of
them under the Company's 401(k) plan in April 1996; Mr. Klein failed to timely
file Form 4 reports with respect to (a) 1,958 shares of Common Stock acquired by
him under the Company's 401(K) plan in April 1996 and (b) the grant to him in
November 1996 of options to purchase up to 50,000 shares of Common Stock.

                                   PROPOSAL 2

                       APPROVAL OF 1997 STOCK OPTION PLAN

     At the Annual Meeting, the Company's stockholders will be asked to approve
the adoption of the Company's 1997 Stock Option Plan (the "1997 Plan").

     In May 1997, the Board of Directors adopted, subject to stockholder
approval, the 1997 Plan. The Board believes that, to enable the Company to
continue to attract and retain personnel of the highest caliber, provide
incentive for officers, directors, key employees and other key persons and to
promote the well-being of the Company, it is in the best interest of the Company
and its stockholders to provide to officers, directors, key employees,
consultants and other independent contractors who perform services for the
Company, through the granting of stock options, the opportunity to participate
in the value and/or appreciation in value of the Company's Common Stock. The
Board has found that



                                       -5-

<PAGE>



the grant of options under the 1989 Plan has proven to be a valuable tool in
attracting and retaining key employees. Accordingly, the Board believes that the
1997 Plan (a) will provide the Company with significant means to attract and
retain talented personnel, (b) will result in saving cash, which otherwise would
be required to maintain current key employees and adequately attract and reward
key personnel, and (c) consequently, will prove beneficial to the Company's
ability to be competitive.

     To date, no options have been granted under the 1997 Plan. If the 1997 Plan
is approved by the stockholders, options may be granted under the 1997 Plan, the
timing, amounts and specific terms of which cannot be determined at this time.

     The following summary of the 1997 Plan does not purport to be complete, and
is subject to and qualified in its entirety by reference to the full text of the
1997 Plan, set forth as Exhibit "A" hereto.

Summary of the 1997 Plan

     The 1997 Plan authorizes the granting of options to purchase up to
3,500,000 shares of Common Stock, subject to adjustment as described below. All
employees, directors, independent agents, consultants and attorneys of the
Company, including those of the Company's subsidiaries, are eligible to be
granted Non-Qualified Stock Options (as defined below) under the 1997 Plan.
Incentive Stock Options (as defined below) may be granted only to employees of
the Company or any subsidiary of the Company.

     The 1997 Plan can be administered by the Board of Directors (the "Board")
or a Stock Option Committee (the "Committee") consisting of two or more
non-employee members of the Board of Directors appointed by the Board. The Board
or the Committee will determine, among other things, the persons to whom options
will be granted, the type of options to be granted, the number of shares subject
to each option and the share price. The Board or the Committee will also
determine the term of each option, the restrictions or limitations thereon, and
the manner in which each such option may be exercised. Unless sooner terminated,
the 1997 Plan will expire at the close of business on May 12, 2007.


Stock Options. The 1997 Plan provides for the grant of "incentive stock options"
("Incentive Stock Options"), as defined in Section 422 of the Internal Revenue
Code of 1986, as amended (the "Code"), and for options not qualifying as
Incentive Stock Options ("Non- Qualified Stock Options"). The Board or the
Committee, as the case may be, shall determine those persons to whom stock
options may be granted.

     Incentive Stock Options granted pursuant to the 1997 Plan are
nontransferable by the optionee during his lifetime. Options granted pursuant to
the 1997 Plan will expire if not exercised within 10 years of the grant (five
years in the case of Incentive Stock Options granted to an eligible employee
owning stock possessing more than 10% of the total combined voting power of all
classes of stock of the Company or a parent or subsidiary of the Company
immediately before the grant ("10%



                                       -6-


<PAGE>



Stockholder")), and under certain circumstances set forth in the 1997 Plan, may
be exercised within three (3) months following termination of employment (one
year in the event of death of the optionee). Options may be granted to optionees
in such amounts and at such prices as may be determined, from time to time, by
the Board or the Committee. The exercise price of an Incentive Stock Option will
not be less than the fair market value of the shares underlying the option on
the date the option is granted, provided, however, that the exercise price of an
Incentive Stock Option granted to a 10% Stockholder may not be less than 110% of
such fair market value. The exercise price of Non-Qualified Stock Options is
within the discretion of the Board or the Committee and may be any price not
less than the par value of the shares underlying the option.

     Under the 1997 Plan, the maximum aggregate number of shares as to which
options may be granted to any optionee who is an employee of the Company is
2,500,000. Moreover, the Company may not, in the aggregate, grant Incentive
Stock Options that are first exercisable by any optionee during any calendar
year (under all such plans of the optionee's employer corporation and its
"parent" and "subsidiary" corporations, as those terms are defined in Section
424 of the Code) to the extent that the aggregate fair market value of the
underlying stock (determined at the time the option is granted) exceeds
$100,000.

     The 1997 Plan contains anti-dilution provisions authorizing appropriate
adjustments in certain circumstances. Shares of Common Stock subject to options
which expire without being exercised or which are cancelled as a result of the
cessation of employment are available for further grants. No shares of Common
Stock of the Company may be issued to any optionee until the full option price
has been paid. The Board of Directors or the Committee may grant individual
options under the 1997 Plan with more stringent provisions than those specified
in the 1997 Plan.

     Options become exercisable in such amounts, at such intervals and upon such
terms and conditions as the Board of Directors or the Committee provide. Stock
options granted under the 1997 Plan are exercisable until the earlier of (i) a
date set by the Board of Directors or Committee at the time of grant or (ii) the
close of business on the day before the tenth anniversary of the stock option's
date of grant (the day before the fifth anniversary in the case of an Incentive
Stock Option granted to a 10% Stockholder). The 1997 Plan will remain in effect
until all stock options are exercised or terminated. Notwithstanding the
foregoing, no options may be granted after May 12, 2007.

Certain Federal Income Tax Consequences of the 1997 Plan

     The following is a brief summary of the Federal income tax aspects of
grants made under the 1997 Plan based upon statutes, regulations and
interpretations in effect on the date hereof. This summary is not intended to be
exhaustive, and does not describe state or local tax consequences.





                                      -7-


<PAGE>



     1. Incentive Stock Options. The optionee will recognize no taxable income
upon the grant or exercise of an Incentive Stock Option. Upon a disposition of
the shares after the later of two years from the date of grant and one year
after the transfer of the shares to the optionee, (i) the optionee will
recognize the difference, if any, between the amount realized and the exercise
price as long-term capital gain or long-term capital loss (as the case may be)
if the shares are capital assets in his or her hands; and (ii) the Company will
not qualify for any deduction in connection with the grant or exercise of the
options. The excess, if any, of the fair market value of the shares on the date
of exercise of an Incentive Stock Option over the exercise price will be treated
as an item of adjustment for his or her taxable year in which the exercise
occurs and may result in an alternative minimum tax liability for the optionee.
In the case of a disposition of shares in the same taxable year as the exercise
where the amount realized on the disposition is less than the fair market value
of the shares on the date of exercise, there will be no adjustment since the
amount treated as an item of adjustment, for alternative minimum tax purposes,
is limited to the excess of the amount realized on such disposition over the
exercise price which is the same amount included in regular taxable income.

     If Common Stock acquired upon the exercise of an Incentive Stock Option is
disposed of prior to the expiration of the holding periods described above, (i)
the optionee will recognize ordinary compensation income in the taxable year of
disposition in an amount equal to the excess, if any, of the lesser of the fair
market value of the shares on the date of exercise or the amount realized on the
disposition of the shares, over the exercise price paid for such shares; and
(ii) the Company will qualify for a deduction equal to any such amount
recognized, subject to the requirements that the compensation be reasonable and
not limited under Section 162(m) of the Code. The optionee will recognize the
excess, if any, of the amount realized over the fair market value of the shares
on the date of exercise, if the shares are capital assets in his or her hands,
as short-term or long-term capital gain, depending on the length of time that
the optionee held the shares, and the Company will not qualify for a deduction
with respect to such excess.

     Subject to certain exceptions for disability or death, if an Incentive
Stock Option is exercised more than three months following the termination of
the optionee's employment, the option will generally be taxed as a Non-Qualified
Stock Option. See "Non-Qualified Stock Options."

     2. Non-Qualified Stock Options. With respect to Non-Qualified Stock
Options, (i) upon grant of the option, the optionee will recognize no income;
(ii) upon exercise of the option (if the shares are not subject to a substantial
risk of forfeiture), the optionee will recognize ordinary compensation income in
an amount equal to the excess, if any, of the fair market value of the shares on
the date of exercise over the exercise price, and the Company will qualify for a
deduction in the same amount, subject to the requirements that the compensation
be reasonable and not limited under Section 162(m) of the Code; (iii) the
Company will be required to comply with applicable Federal income tax
withholding requirements with respect to the amount of ordinary compensation
income recognized by the optionee; and (iv) on a sale of the shares, the
optionee will recognize gain


                                       -8-

<PAGE>



or loss equal to the difference, if any, between the amount realized and the sum
of the exercise price and the ordinary compensation income recognized. Such gain
or loss will be treated as short-term or long-term capital gain or loss if the
shares are capital assets in the optionee's hands depending upon the length of
time that the optionee held the shares.

Recommendation 

                    THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL 2.
                                                 ---



                                       -9-

<PAGE>



                             EXECUTIVE COMPENSATION

     The following table discloses for Fiscal 1997 and the fiscal years ended
January 31, 1996 ("Fiscal 1996") and 1995, compensation for the person that
served as Chief Executive Officer during Fiscal 1997 and for those other persons
that served as executive officers of the Company during Fiscal 1997 whose
salaries exceeded $100,000 (collectively, the "Named Executives").

                           Summary Compensation Table



<TABLE>
<CAPTION>

                                                                                                            Long-Term
                                                                           Annual                         Compensation
                                                                        Compensation                         Awards
                                                                ------------------------------              ------

                                                                                                           Securities
  Name and Principal                                                                                       Underlying
        Position                                 Year           Salary($)             Bonus($)             Options(#)
  ------------------                             ----           ---------             --------             ----------

<S>                                               <C>             <C>                  <C>                  <C>   
Neil Cole                                         1997            346,000              6,800(1)             10,000
President and Chief                               1996            300,000             66,500(1)            410,000
Executive Officer                                 1995            225,000             46,100(1)            410,000

Lawrence O'Shaughnessy                            1997            246,000              2,000(2)             10,000
Executive Vice President and                      1996            221,500             19,966(2)            210,000
Chief Operating Officer                           1995            186,000                -0-                10,000

Gary Klein                                        1997            102,000                -0-                60,000
Vice President-Finance and                        1996            100,000                -0-                18,000
Chief Financial Officer                           1995            106,667                -0-                15,000



</TABLE>

                                      -10-

<PAGE>



(1)  Represents bonus accrued under Mr. Cole's employment agreement.

(2)  Represents bonus accrued under Mr. O'Shaughnessy's employment agreement.

     The following table provides information with respect to individual stock
options granted during Fiscal 1997 to each of the Named Executives:


                        Option Grants in Last Fiscal Year
                               

<TABLE>
<CAPTION>


                                                                                                                   
                                                                                                                 
                                                 Individual Grants                                               
                              --------------------------------------------------------                           
                                                       % of Total                                                
                                 Shares                  Options                                                 
                               Underlying              Granted to             Exercise                           
                                 Options              Employees in              Price           Expiration       
   Name                       Granted(#)(1)            Fiscal Year             ($/sh)              Date          
   ----                       -------------            -----------             ------             -------        

<S>                              <C>                       <C>                  <C>             <C>   
Neil Cole                        10,000                    1.2                  2.25            12/11/2001       
                                                                                                   

Lawrence                         10,000                    1.2                  2.25            12/11/2001       
O'Shaughnessy                                                                                       
                                                                           

Gary Klein                       50,000                    5.9                  1.89            11/11/2001       
                                 10,000                    1.2                  2.25                
                                                                                                12/11/2001       
                                                                                                    

</TABLE>


- --------------------------------------
(1)  Non-qualified non-plan stock options; each option became exercisable on its
     date of grant and expires five years from that date. The exercisability of
     certain options granted to Messrs. Cole and O'Shaughnessy is restricted
     upon the occurrence of certain events related to termination of employment
     or death of the optionee. In



                                      -11-



<PAGE>

     addition, certain options granted to Mr. Cole are subject to termination
     prior to their expiration upon termination of employment for cause.

     The following table sets forth information at January 31, 1997 respecting
exercised and unexercised stock options held by the Named Executives. None of
the Named Executives exercised any stock options during the Fiscal 1997.

                    Aggregated Fiscal Year-End Option Values


<TABLE>
<CAPTION>

                                       Number of Securities                                Value of Unexercised
                                      Underlying Unexercised                               In-the-Money Options
                                    Options at January 31, 1997                            at January 31, 1997*
                                 ---------------------------------                    --------------------------------

   Name                          Exercisable         Unexercisable                    Exercisable        Unexercisable
   ----                          -----------         -------------                    -----------        -------------

<S>                               <C>                  <C>                           <C>                    <C>  
Neil Cole                         1,430,000             -0-                           $3,790,825             $   -0-

Lawrence
O'Shaughnessy                       305,000             -0-                            1,071,575                 -0-

Gary Klein                          109,000            4,000                             353,505               10,240


</TABLE>


* An option is "in-the-money" if the year-end market value of the Common Stock
exceeds the exercise price of such option. At January 31, 1997, the closing sale
price per share of the Common Stock as reported by NASDAQ was $5.1875.

Employment Contracts and Termination and Change-in-Control Arrangements

     The Company has entered into an amended employment agreement with Neil Cole
for a term expiring on February 28, 2000 at an annual base salary of $400,000
for the 12 months ending February 28, 1998, $450,000 for the 12 months ending
February 28, 1999 and $500,000 for the 12 months ending February 28, 2000,
subject to annual increases at the discretion of the Company's Board of
Directors. Pursuant to the amended employment agreement, Mr. Cole serves as
President and Chief Executive Officer of the Company,




                                      -12-

<PAGE>



devoting a majority of his business time to the Company and the remainder of his
business time to other business activities, including those of NRC. Under the
amended agreement, Mr. Cole (i) is entitled to receive a portion of an annual
bonus pool equal to 5% of the Company's annual pre-tax profits, if any, divided
among the Company's executive officers, as determined by the Board of Directors;
and (ii) is entitled to customary benefits, including participation in
management incentive and benefit plans, reimbursement for automobile, reasonable
travel and entertainment expenses and a life insurance policy in the amount of
$1,000,000. Mr. Cole is also entitled to receive any additional bonuses as the
Board of Directors may determine. If Mr. Cole terminates his employment with the
Company for "good reason" (as defined in the amended agreement) or the Company
terminates Mr. Cole's employment without "cause" (as defined in the amended
agreement), including by reason of a "change-in-control" of the Company (as
defined in the employment agreement), the Company is obligated to pay Mr. Cole
his full salary (at the annual base salary rate then in effect) through the date
of termination plus full base salary for one year or the balance of the term of
the agreement, whichever is greater.

     The Company has entered into an amended employment agreement with Mr.
O'Shaughnessy for a term expiring on March 31, 2000 at an annual base salary of
$300,000 for the 12 months ending March 31, 1998 and $350,000 thereafter,
subject to annual increases at the discretion of the Company's Board of
Directors. Pursuant to the amended agreement, Mr. O'Shaughnessy serves as
Executive Vice-President of the Company, devoting a majority of his business
time to the Company and the remainder of his business time to other business
activities. Under the amended agreement, Mr. O'Shaughnessy (i) will be entitled
to receive an annual bonus equal to 1.5% of the Company's annual pre-tax
profits, if any; and (ii) is entitled to customary benefits, including
participation in management incentive and benefit plans, reimbursement for
automobile, reasonable travel and entertainment expenses and a life insurance
policy in an amount equal to his annual base salary.

     The Company has entered into an employment agreement with Gary Klein which
provides for his employment as the Vice-President of Finance of the Company at
an annual salary of $100,000 for a two year period expiring November 15, 1998,
subject to automatic renewal for successive two year periods, unless earlier
terminated by reason of Mr. Klein's death or by the Company for "cause" (as
defined in the employment agreement). In addition, the Company provides Mr.
Klein with term life insurance in the amount of $110,000.



                                      -13-


<PAGE>




                          VOTING SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information as of the Record Date,
based on information obtained from the persons named below, with respect to the
beneficial ownership of shares of Common Stock by (i) each person known by the
Company to be the beneficial owner of more than 5% of the outstanding shares of
Common Stock; (ii) each of the Named Executives; (iii) each of the Company's
directors; and (iv) all executive officers and directors as a group:


                                      Amount and Nature            Percentage
Name and Address of                     of Beneficial             of Beneficial
Beneficial Owner (1)                    Ownership (2)                Ownership
- --------------------                 ------------------           -------------

Neil Cole                             3,521,976(3)(4)(5)               25.3

New Retail Concepts, Inc.             2,027,696(3)(5)                  16.2





                                      -14-

<PAGE>





Terren Peizer                                     650,000                5.6
c/o Beechwood Financial
   Company, Inc. 
4049 S. Via Marina
M-207
Marina Del Ray, California 90202

Redwood Shoe Corp.                              1,125,000                9.6
8F, 137 Hua Mei West Street
SEC.1, Taichung, Taiwan, R.O.C

Mark Tucker                                     1,125,000(6)             9.6

Lawrence O'Shaughnessy                            368,030(7)             3.1

Gary Klein                                        116,478(8)              *

Barry Emanuel                                      25,000(9)              *

All executive officers and                      5,156,484(3)(4)         35.9
  directors as a group (five                    (5)(6)(7)(8)(9)
  persons)

- ------------------------
*Less than 1%.

(1)  Unless otherwise indicated, each beneficial owner has an address at 2975
     Westchester Avenue, Purchase, New York 10577.

(2)  A person is deemed to have beneficial ownership of securities that can be
     acquired by such person within 60 days of the Record Daate upon exercise of
     warrants or options. Consequently, each beneficial owner's percentage
     ownership is determined by assuming that warrants or options held by such
     person (but not those held by any other person) and which are exercisable
     within 60 days from the Record Date have been exercised. Unless otherwise
     noted, the Company believes that all persons referred to in the table have
     sole voting and investment power with respect to all shares of Common Stock
     reflected as beneficially owned by them.

(3)  Includes 2,027,696 shares of Common Stock beneficially owned by NRC; Neil
     Cole, the President and Chief Executive Officer of NRC, owns, beneficially
     and of record, approximately 30% of NRC's outstanding common stock. In
     addition, as President of NRC, Mr. Cole has or will have the right to vote
     the 2,027,696 shares of the Company's Common Stock beneficially owned by
     NRC. Mr. Cole disclaims beneficial ownership of these shares.

(4)  Includes 1,460,000 shares of Common Stock issuable upon exercise of
     immediately exercisable warrants and options owned by Neil Cole. Also
     includes 10,000 shares held by a charitable foundation, of which Mr. Cole
     and his wife are co-trustees. Mr. Cole disclaims beneficial ownership of
     the shares held by such charitable foundation.



                                      -15-


<PAGE>




(5)  Includes 800,000 shares of Common Stock issuable upon exercise of
     immediately exercisable options and warrants.

(6)  All of such shares are held of record by Redwood. Mr. Tucker is an
     affiliate of Redwood.

(7)  Includes 305,000 shares of Common Stock issuable upon exercise of
     immediately exercisable options.

(8)  Includes 109,000 shares of Common Stock issuable upon exercise of
     immediately exercisable options.

(9)  Represents 25,000 shares of Common Stock issuable upon exercise of
     immediately exercisable options.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     In March 1993, the Company entered into a Services Allocation Agreement
with NRC pursuant to which the Company provides NRC with certain services for
which NRC pays the Company an amount equal to the allocable portion of the
Company's expenses, including employees' salaries, associated with such
services. Pursuant to such agreement, NRC paid the Company $50,000 in each of
Fiscal 1996, Fiscal 1997 and the current fiscal year (ending January 31, 1998),

     On February 1, 1995 (the "Closing Date"), the Company and NRC entered into
a securities purchase agreement (the "Purchase Agreement") pursuant to which NRC
loaned to the Company an aggregate of $600,000, which loans were repaid to NRC,
together with interest in the amount of approximately $33,500 in Fiscal 1996. In
consideration for such loans, the Company issued warrants to purchase up to
700,000 shares of Common Stock ("Warrant Shares") to NRC, which warrants are
currently exercisable at $1.2375 per share of Common Stock (110% of the closing
bid price of the Common Stock on the NASDAQ National Market System on January
31, 1995). The shares of Common Stock underlying such Warrants were entitled to
the benefit of "piggy-back" registration rights granted by the Company to NRC.
In consideration for NRC's forbearance from exercising its "piggy-back"
registration rights in respect of a registration statement of the Company that
became effective in September 1996, the Company has agreed that, under certain
circumstances, when requested to do so by NRC, the Company will prepare, file
and cause to become effective under Section 5 of the Securities Act of 1933 (the
"Act"), a registration statement covering the Warrant Shares.

     In April 1996, the Company entered into an agreement with Redwood (the
"Redwood Agreement") under which, in consideration for the satisfaction in full
of certain




                                      -16-

<PAGE>



accounts payable to Redwood aggregating $1,680,000, the Company (i) issued to
Redwood 1,050,000 shares of Common Stock (the "Redwood Shares") and an option to
purchase the 75,000 shares of Common Stock (the "Option Shares") at an exercise
price of $1.75 per share; (ii) paid $50,000 to Redwood; and (iii) agreed, for
the three year period ending April 3, 1999, to cause Mark Tucker (or if he is
not available, another partner of Redwood designated by it) to be elected as
director of the Company; and (iv) agreed to register the Redwood Shares and the
Option Shares for sale under the Act. Pursuant to the Redwood Agreement, in May
1996, Mr. Tucker was elected as a director of the Company and in October 1996, a
registration statement covering the Redwood Shares and the Option Shares was
declared effective under the Act.

                    INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

     Ernst & Young LLP has audited and reported upon the financial statements of
the Company for Fiscal 1997. The Company has not yet selected the auditor to
examine and report upon the financial statements of the Company for the fiscal
year ending January 31, 1998. A representative of Ernst & Young LLP is expected
to be present at the Annual Meeting with the opportunity to make a statement if
he or she desires to do so and is expected to be available to respond to
appropriate questions.

                  STOCKHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

     It is currently anticipated that the 1998 Annual Meeting of Stockholders
will be held during the fiscal quarter ending July 31, 1998. Therefore,
stockholders who wish to present proposals appropriate for consideration at the
Company's 1998 Annual Meeting of Stockholders must submit the proposal in proper
form to the Company at its address set forth on the first page of this Proxy
Statement not later than April 30, 1998 in order for the proposition to be
considered for inclusion in the Company's proxy statement and form of proxy
relating to such annual meeting. Any such proposals, as well as any questions
related thereto, should be directed to the Secretary of the Company.

                                OTHER INFORMATION

     Proxies for the Annual Meeting will be solicited by mail and through
brokerage institutions and all expenses involved, including printing and
postage, will be paid by the Company.

     A COPY OF THE COMPANY'S ANNUAL REPORT FOR THE FISCAL YEAR ENDED JANUARY 31,
1997 ON FORM 10-KSB AND AMENDMENT NO. 1 THERETO IS BEING FURNISHED HEREWITH TO
EACH STOCKHOLDER OF RECORD AS OF THE CLOSE OF BUSINESS ON JULY 31, 1997.
ADDITIONAL COPIES OF SUCH ANNUAL REPORT WILL BE PROVIDED FOR A NOMINAL CHARGE
UPON WRITTEN REQUEST TO:





                                      -17-

<PAGE>


                                 CANDIE'S, INC.
                             2975 WESTCHESTER AVENUE
                            PURCHASE, NEW YORK 10577
                            ATTENTION: MR. NEIL COLE

     The Board of Directors is aware of no other matters, except for those
incident to the conduct of the Annual Meeting, that are to be presented to
stockholders for formal action at the Annual Meeting. If, however, any other
matters properly come before the Annual Meeting or any adjournments thereof, it
is the intention of the persons named in the proxy to vote the proxy in
accordance with their judgment.

                                            By order of the Board of
                                             Directors,


                                            Neil Cole,
                                            Chairman of the Board,
                                             President and Chief Executive
                                             Officer

August 1, 1997


                                      -18-

<PAGE>






                                                                       Exhibit A

                             1997 STOCK OPTION PLAN
                                       OF
                                 CANDIE'S, INC.


     1.   Purpose

     Candie's Inc. (the "Company") desires to attract and retain the best
available talent and encourage the highest level of performance in order to
continue to serve the best interests of the Company, and its shareholder(s). By
affording key personnel, as well as other individuals and entities who provide
services to the Company and its Subsidiaries, the opportunity to acquire
proprietary interests in the Company and by providing them incentives to put
forth maximum efforts for the success of the business, the 1997 Stock Option
Plan of Candie's, Inc. (the "1997 Plan") is expected to contribute to the
attainment of those objectives.

     The word "Subsidiary" or "Subsidiaries" as used herein, shall mean any
corporation, fifty percent or more of the voting stock of which is owned by the
Company.

     2.   Scope and Duration

     Options under the 1997 Plan may be granted in the form of incentive stock
options ("Incentive Options") as provided in Section 422 of the Internal Revenue
Code of 1986, as amended (the "Code"), or in the form of nonqualified stock
options ("Non- Qualified Options"). (Unless otherwise indicated, references in
the 1997 Plan to "options" include Incentive Options and Non-Qualified Options.)
The maximum aggregate number of shares as to which options may be granted from
time to time under the 1997 Plan is 3,500,000 shares of the Common Stock of the
Company ("Common Stock"), which shares may be, in whole or in part, authorized
but unissued shares or shares reacquired by the Company. The maximum number of
shares with respect to which options may be granted to any employee during the
term of the 1997 Plan is 2,500,000. If an option shall expire, terminate or be
surrendered for cancellation for any reason without having been exercised in
full, the shares represented by the option or portion thereof not so exercised
shall (unless the 1997 Plan shall have been terminated) become available for
subsequent option grants under the 1997 Plan. As provided in paragraph 13, the
1997 Plan shall become effective on May 13, 1997, and unless terminated sooner
pursuant to paragraph 14, the 1997 Plan shall terminate on May 12, 2007, and no
option shall be granted hereunder after that date.





<PAGE>



     3.   Administration

     The 1997 Plan shall be administered by the Board of Directors of the
Company, or, at their discretion, by a committee which is appointed by the Board
of Directors to perform such function (the "Committee"). The Committee, if
appointed, shall consist of not less than two members of the Board of Directors,
each of whom shall serve at the pleasure of the Board of Directors and shall be
a "Non-Employee Director" as defined in Rule l6b-3 pursuant to the Securities
Exchange Act of 1934 (the "Act"). Vacancies occurring in the membership of the
Committee shall be filled by appointment by the Board of Directors.

     The Board of Directors or the Committee, as the case may be, shall have
plenary authority in its discretion, subject to and not inconsistent with the
express provisions of the 1997 Plan, to grant options, to determine the purchase
price of the Common Stock covered by each option, the term of each option, the
persons to whom, and the time or times at which, options shall be granted and
the number of shares to be covered by each option; to designate options as
Incentive Options or Non-Qualified Options; to interpret the 1997 Plan; to
prescribe, amend and rescind rules and regulations relating to the 1997 Plan; to
determine the terms and provisions of the option agreements (which need not be
identical) entered into in connection with options under the 1997 Plan; and to
make all other determinations deemed necessary or advisable for the
administration of the 1997 Plan. The Board of Directors or the Committee, as the
case may be, may delegate to one or more of its members or to one or more agents
such administrative duties as it may deem advisable, and the Board of Directors
or the Committee, as the case may be, or any person to whom it has delegated
duties as aforesaid may employ one or more persons to render advice with respect
to any responsibility the Board of Directors or the Committee, as the case may
be, or such person may have under the 1997 Plan.

     4.   Eligibility; Factors to be Considered in Granting Options

     Incentive Options shall be limited to persons who are employees of the
Company or its present and future Subsidiaries and at the date of grant of any
option are in the employ of the Company or its present and future Subsidiaries.
In determining the employees to whom Incentive Options shall be granted and the
number of shares to be covered by each Incentive Option, the Board of Directors
or the Committee, as the case may be, shall take into account the nature of
employees' duties, their present and potential contributions to the success of
the Company and such other factors as it shall deem relevant in connection with
accomplishing the purposes of the 1997 Plan. An employee who has



                                        2

<PAGE>



been granted an option or options under the 1997 Plan may be granted an
additional option or options, subject, in the case of Incentive Options, to such
limitations as may be imposed by the Code on such options. Except as provided
below, a Non-Qualified Option may be granted to any person, including, but not
limited to, employees, independent agents, consultants and attorneys, who the
Board of Directors or the Committee, as the case may be, believes has
contributed, or will contribute, to the success of the Company.

     5.   Option Price

     The purchase price of the Common Stock covered by each option shall be
determined by the Board of Directors or the Committee, as the case may be, and,
in the case of Incentive Options, shall not be less than 100% of the Fair Market
Value (as defined in paragraph 15 below) of a share of the Common Stock on the
date on which the option is granted. The purchase price of Non-Qualified Options
granted under the 1997 Plan shall not be less than the par value of the Common
Stock on the date of grant of the options. Such price shall be subject to
adjustment as provided in paragraph 12 below. The Board of Directors or the
Committee, as the case may be, shall determine the date on which an option is
granted; in the absence of such a determination, the date on which the Board of
Directors or the Committee, as the case may be, adopts a resolution granting an
option shall be considered the date on which such option is granted.

     6.   Term of Options

     The term of each option shall be not more then 10 years from the date of
grant, as the Board of Directors or the Committee, as the case may be, shall
determine, subject to earlier termination as provided in paragraphs 10 and 11
below.

     7.   Exercise of Options

     (a) Subject to the provisions of the 1997 Plan and unless otherwise
provided in the option agreement, options granted under the 1997 Plan shall
become exercisable as determined by the Board of Directors or Committee. In its
discretion, the Board of Directors or the Committee, as the case may be, may, in
any case or cases, prescribe that options granted under the 1997 Plan become
exercisable in installments or provide that an option may be exercisable in full
immediately upon the date of its grant. The Board of Directors or the Committee,
as the case may be, may, in its sole discretion, also provide that an option
granted pursuant to the 1997 Plan shall immediately become exercisable in full
upon the happening of any of the following events: (i) the first purchase of
shares of Common Stock pursuant to a tender offer or exchange offer (other than
an offer by the Company) for all, or any part of, the Common Stock; (ii) the
approval by the shareholder(s) of the Company of an



                                        3


<PAGE>



agreement for a merger in which the Company will not survive as an independent,
publicly owned corporation, a consolidation, or a sale, exchange or other
disposition of all or substantially all of the Company's assets; (iii) with
respect to an employee, on his 65th birthday; or (iv) with respect to an
employee, on the employee's involuntary termination from employment, except as
provided in Section 10 hereof. In the event of a question or controversy as to
whether or not any of the events hereinabove described has taken place, a
determination by the Board of Directors or the Committee, as the case may be,
that such event has or has not occurred shall be conclusive and binding upon the
Company and participants in the 1997 Plan.

     (b) Any option at any time granted under the 1997 Plan may contain a
provision to the effect that the optionee (or any persons entitled to act under
Paragraph 11 hereof) may, at any time at which Fair Market Value is in excess of
the exercise price and prior to exercising the option, in whole or in part,
request that the Company purchase all or any portion of the option as shall then
be exercisable at a price equal to the difference between (i) an amount equal to
the option price multiplied by the number of shares subject to that portion of
the option in respect of which such request shall be made and (ii) an amount
equal to such number of shares multiplied by the fair market value of the
Company's Common Stock (within the meaning of Section 422 of the Code and the
treasury regulations promulgated thereunder) on the date of purchase. The
Company shall have no obligation to make any purchase pursuant to such request,
but if it elects to do so, such portion of the option as to which the request is
made shall be surrendered to the Company. The purchase price for the portion of
the option to be so surrendered shall be paid by the Company, less any
applicable withholding tax obligations imposed upon the Company by reason of the
purchase, at the election of the Board of Directors or the Committee, as the
case may be, either in cash or in shares of Common Stock (valued as of the date
and in the manner provided in clause (ii) above), or in any combination of cash
and Common Stock, which may consist, in whole or in part, of shares of
authorized but unissued Common Stock or shares of Common Stock held in the
Company's treasury. No fractional share of Common Stock shall be issued or
transferred and any fractional share shall be disregarded. Shares covered by
that portion of any option purchased by the Company pursuant hereto and
surrendered to the Company shall not be available for the granting of further
options under the 1997 Plan. All determinations to be made by the Company
hereunder shall be made by the Board of Directors or the Committee, as the case
may be.

     An option at any time granted under the 1997 Plan may also contain a
provision to the effect that the payment of the exercise price may be made by
delivery to the Company by the optionee of an executed exercise form together
with irrevocable instructions to a broker-dealer to sell or margin a sufficient
portion of the shares sold or margined and deliver the sale or margin loan
proceeds directly to the Company to pay for the exercise price.

     (c) An option may be exercised, at any time or from time to time (subject,
in the case of Incentive Options, to such




                                        4

<PAGE>



restrictions as may be imposed by the Code), as to any or all full shares as to
which the option has become exercisable until the expiration of the period set
forth in Paragraph 6 hereof, by the delivery to the Company, at its principal
place of business, of (i) written notice of exercise in the form specified by
the Board of Directors or the Committee, as the case may be, specifying the
number of shares of Common Stock with respect to which the option is being
exercised and signed by the person exercising the option as provided herein,
(ii) payment of the purchase price; and (iii) in the case of Non-Qualified
Options, payment in cash of all withholding tax obligations imposed on the
Company by reason of the exercise of the option. Upon acceptance of such notice,
receipt of payment in full, and receipt of payment of all withholding tax
obligations, the Company shall cause to be issued a certificate representing the
shares of Common Stock purchased. In the event the person exercising the option
delivers the items specified in (i) and (ii) of this Subsection (c), but not the
item specified in (iii) hereof, if applicable, the option shall still be
considered exercised upon acceptance by the Company for the full number of
shares of Common Stock specified in the notice of exercise but the actual number
of shares issued shall be reduced by the smallest number of whole shares of
Common Stock which, when multiplied by the Fair Market Value of the Common Stock
as of the date the option is exercised, is sufficient to satisfy the required
amount of withholding tax.

     (d) The purchase price of the shares as to which an option is exercised
shall be paid in full at the time of exercise. Payment shall be made in cash,
which may be paid by check or other instrument acceptable to the Company; in
addition, subject to compliance with applicable laws and regulations and such
conditions as the Board of Directors or the Committee, as the case may be, may
impose, the Board of Directors or the Committee, as the case may be, in its sole
discretion, may on a case-by-case basis elect to accept payment in shares of
Common Stock of the Company which are already owned by the option holder, valued
at the Fair Market Value thereof (as defined in paragraph 15 below) on the date
of exercise; provided, however, that with respect to Incentive Options, no such
discretion may be exercised unless the option agreement permits the payment of
the purchase price in that manner.

     (e) Except as provided in paragraphs 10 and 11 below, no option granted to
an employee may be exercised at any time by such employee unless such employee
is then an employee of the Company or a Subsidiary.





                                        5

<PAGE>



     8.   Incentive Options

     (a) With respect to Incentive Options granted, the aggregate Fair Market
Value (determined in accordance with the provisions of paragraph 15 at the time
the Incentive Option is granted) of the Common Stock or any other stock of the
Company or its current or future Subsidiaries with respect to which incentive
stock options, as defined in Section 422 of the Code, are exercisable for the
first time by any employee during any calendar year (under all incentive stock
option plans of the Company and its parent and subsidiary corporation's, as
those terms are defined in Section 424 of the Code) shall not exceed $100,000.

     (b) No Incentive Option may be awarded to any employee who immediately
prior to the date of the granting of such Incentive Option owns more than 10% of
the combined voting power of all classes of stock of the Company or any of its
Subsidiaries unless the exercise price under the Incentive Option is at least
110% of the Fair Market Value and the option expires within 5 years from the
date of grant.

     (c) In the event of amendments to the Code or applicable regulations
relating to Incentive Options subsequent to the date hereof, the Company may
amend the provisions of the 1997 Plan, and the Company and the employees holding
options may agree to amend outstanding option agreements, to conform to such
amendments.

     9.   Non-Transferability of Incentive Options

     Incentive Options granted under the 1997 Plan shall not be transferable
otherwise than by will or the laws of descent and distribution, and options may
be exercised during the lifetime of the optionee only by the optionee. No
transfer of an Incentive Option by the optionee by will or by the laws of
descent and distribution shall be effective to bind the Company unless the
Company shall have been furnished with written notice thereof and a copy of the
will and such other evidence as the Company may deem necessary to establish the
validity of the transfer and the acceptance by the transferor or transferees of
the terms and conditions of such option.

     10.  Termination of Employment

     In the event that the employment of an employee to whom an option has been
granted under the 1997 Plan shall be terminated (except as set forth in
paragraph 11 below), such option may be, subject to the provisions of the 1997
Plan, exercised (to the extent that the employee was entitled to do so



                                        6

<PAGE>



at the termination of his employment) at any time within three (3) months after
such termination, but not later than the date on which the option terminates;
provided, however, that any option which is held by an employee whose employment
is terminated for cause or voluntarily without the consent of the Company shall,
to the extent not theretofore exercised, automatically terminate as of the date
of termination of employment. As used herein, "cause" shall mean conduct
amounting to fraud, dishonesty, negligence, or engaging in competition or
solicitations in competition with the Company and breaches of any applicable
employment agreement between the Company and the optionee. Options granted to
employees under the 1997 Plan shall not be affected by any change of duties or
position so long as the holder continues to be a regular employee of the Company
or any of its current or future Subsidiaries. Any option agreement or any rules
and regulations relating to the 1997 Plan may contain such provisions as the
Board of Directors or the Committee, as the case may be, shall approve with
reference to the determination of the date employment terminates and the effect
of leaves of absence. Nothing in the 1997 Plan or in any option granted pursuant
to the 1997 Plan shall confer upon any employee any right to continue in the
employ of the Company or any of its Subsidiaries or parent or affiliated
companies or interfere in any way with the right of the Company or any such
Subsidiary or parent or affiliated companies to terminate such employment at any
time.

     11.  Death or Disability of Employee

     If an employee to whom an option has been granted under the 1997 Plan shall
die while employed by the Company or a Subsidiary or within three (3) months
after the termination of such employment (other than termination for cause or
voluntary termination without the consent of the Company), such option may be
exercised, to the extent exercisable by the employee on the date of death, by a
legatee or legatees of the employee under the employee's last will, or by the
employee's personal representative or distributees, at any time within one year
after the date of the employee's death, but not later than the date on which the
option terminates. In the event that the employment of an employee to whom an
option has been granted under the 1997 Plan shall be terminated as the result of
a disability, such option may be exercised, to the extent exercisable by the
employee on the date of such termination, at any time within one year after the
date of such termination, but not later than the date on which the option
terminates.


                                        7

<PAGE>


     12.  Adjustments Upon Changes in Capitalization, Etc.

     Notwithstanding any other provision of the 1997 Plan, the Board of
Directors or the Committee, as the case may be, may, at any time, make or
provide for such adjustments to the 1997 Plan, to the number and class of shares
issuable thereunder or to any outstanding options as it shall deem appropriate
to prevent dilution or enlargement of rights, including adjustments in the event
of changes in the outstanding Common Stock by reason of stock dividends,
split-ups, recapitalizations, mergers, consolidations, combinations or exchanges
of shares, separations, reorganizations, liquidations and the like. In the event
of any offer to holders of Common Stock generally relating to the acquisition of
their shares, the Board of Directors or the Committee, as the case may be, may
make such adjustment as it deems equitable in respect of outstanding options and
rights, including in its discretion revision of outstanding options and rights
so that they may be exercisable for the consideration payable in the acquisition
transaction. Any such determination by the Board of Directors or the Committee,
as the case may be, shall be conclusive. Any fractional shares resulting from
such adjustments shall be eliminated.

     13.  Effective Date

     The 1997 Plan shall become effective on May 13, 1997, the date of adoption
by the Board of Directors of the Company, subject to approval by the
stockholders of the Company on or before May 12, 1998.

     14.  Termination and Amendment

     The Board of Directors of the Company may suspend, terminate, modify or
amend the 1997 Plan, provided that any amendment that would increase the
aggregate number of shares which may be issued under the 1997 Plan, materially
increase the benefits accruing to participants under the 1997 Plan, or
materially modify the requirements as to eligibility for participation in the
1997 Plan, shall be subject to the approval of the Company's shareholder(s),
except that any such increase or modification that may result from adjustments
authorized by paragraph 12 does not require such approval. No suspension,
termination, modification or amendment of the 1997 Plan may, without the consent
of the employee to whom an option shall theretofore have been granted, effect
the rights of such employee under such option.

     15.  Miscellaneous

     As said term is used in the 1997 Plan, the "Fair Market Value" of a share
of Common Stock on any day means: (a) if the principal market for the Common
Stock is a national securities



                                        8

<PAGE>



exchange or the National Association of Securities Dealers Automated Quotations
System ("NASDAQ), the closing sales price of the Common Stock on such day as
reported by such exchange or market system, or on a consolidated tape reflecting
transactions on such exchange or market system, or (b) if the principal market
for the Common Stock is not a national securities exchange and the Common Stock
is not quoted on NASDAQ, the mean between the highest bid and lowest asked
prices for the Common Stock on such day as reported by the National Quotation
Bureau, Inc.; provided that if clauses (a) and (b) of this paragraph are both
inapplicable, or if no trades have been made or no quotes are available for such
day, the Fair Market Value of the Common Stock shall be determined by the Board
of Directors or the Committee, as the case may be, shall be conclusive as to the
Fair Market Value of the Common Stock.

     The Board of Directors or the Committee, as the case may be, may require,
as a condition to the exercise of any options granted under the 1997 Plan, that
to the extent required at the time of exercise, (i) the shares of Common Stock
reserved for purposes of the 1997 Plan shall be duly listed, upon official
notice of issuance, upon stock exchange(s) on which the Common Stock is listed,
(ii) a Registration Statement under the Securities Act of 1933, as amended, with
respect to such shares shall be effective, and/or (iii) the person exercising
such option deliver to the Company such documents, agreements and investment and
other representations as the Board of Directors or the Committee, as the case
may be, shall determine to be in the best interests of the Company.

     During the term of the 1997 Plan, the Board of Directors or the Committee,
as the case may be, in its discretion, may offer one or more option holders the
opportunity to surrender any or all unexpired options for cancellation or
replacement. If any options are so surrendered, the Board of Directors or the
Committee, as the case may be, may then grant new Non-Qualified or Incentive
Options to such holders for the same or different numbers of shares at higher or
lower exercise prices than the surrendered options. Such new options may have a
different term and shall be subject to the provisions of the 1997 Plan the same
as any other option.

     Anything herein to the contrary notwithstanding, the Board of Directors or
the Committee, as the case may be, may, in their sole discretion, impose more
restrictive conditions on the exercise of an option granted pursuant to the 1997
Plan; however, any and all such conditions shall be specified in the option
agreement limiting and defining such option.



                                        9

<PAGE>


     16.  Compliance with SEC Regulations.

     It is the Company's intent that the 1997 Plan comply in all respects with
Rule 16b-3 of the Act and any regulations promulgated thereunder. If any
provision of the 1997 Plan is later found not to be in compliance with said
Rule, the provisions shall be deemed null and void.




                                       10
<PAGE>



                                                                    Appendix A

                                 CANDIE'S, INC.
                            2975 Westchester Avenue
                            Purchase, New York 10577

      PROXY FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD SEPTEMBER 4, 1997
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoints NEIL COLE and LAWRENCE  O'SHAUGHNESSY,  and
each of them,  Proxies,  with full power of substitution in each of them, in the
name,  place and stead of the  undersigned,  to vote at the  Annual  Meeting  of
Stockholders of Candie's,  Inc. (the "Company") on Thursday,  September 4, 1997,
at the offices of the Company, 2975 Westchester Avenue, Purchase, New York 10577
or at any adjournment or adjournments thereof,  according to the number of votes
that the undersigned would be entitled to vote if personally  present,  upon the
following matters:

1. ELECTION OF DIRECTORS:

|_| FOR all nominees listed below
    (except as marked to the contrary below).

|_| WITHHOLD AUTHORITY
    to vote for all nominees listed below.

        Neil Cole, Lawrence O'Shaughnessy, Barry Emanuel and Mark Tucker


(INSTRUCTION:  To withhold authority to vote for any individual  nominee,  write
that nominee's name to the space below.)

2. Approval of 1997 Stock Option Plan.

            |_| FOR                 |_| AGAINST             |_| ABSTAIN

________________________________________________________________________________
                                    (continued and to be signed on reverse side)





<PAGE>


3. In their  discretion,  the  Proxies  are  authorized  to vote upon such other
   business as may properly come before the meeting.


THIS PROXY WILL BE VOTED IN ACCORDANCE WITH THE INSTRUCTIONS  GIVEN ABOVE. IF NO
INSTRUCTIONS  ARE GIVEN,  THIS PROXY  WILL BE VOTED FOR THOSE  NOMINEES  AND THE
PROPOSALS LISTED ABOVE.

DATED:___________________, 1997


                                   Please sign exactly as name appears heron.   
                                   When shares are held by joint tenants, both  
                                   should sign. When signing as attorney,       
                                   executor, administrator, trustee or guardian,
                                   please give full title as such. If a         
                                   corporation, please sign in full corporate   
                                   name by President or other authorized        
                                   officer. If a partnership, please sign in    
                                   partnership name by authorized person.       
                                                                                
                                                                                
                                   _____________________________________________
                                                    Signature                   
                                                                                
                                                                                
                                   _____________________________________________
                                             Signature if held jointly          
                                   

Please mark,  sign,  date and return this proxy card promptly using the enclosed
envelope.



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