PROMUS COMPANIES INC
PREM14A, 1995-03-08
MISCELLANEOUS AMUSEMENT & RECREATION
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     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 8, 1995.
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                  SCHEDULE 14A
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                   EXCHANGE ACT OF 1934 (AMENDMENT NO.      )
 
Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[X] Preliminary Proxy Statement
[ ] Confidential, for use of the Commission Only (as permitted by Rule 
    14a-6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Materials Pursuant to 240.14a-11(c) or 240.14a-12

                       THE PROMUS COMPANIES INCORPORATED
                (Name of Registrant as Specified in Its Charter)

      (Name of Person(s) Filing Proxy Statement, if other than Registrant)
 
                          COPIES OF CORRESPONDENCE TO:
 
      E. O. Robinson, Jr., Esq.                       John M. Newell, Esq.
  The Promus Companies Incorporated                     Latham & Watkins
           1023 Cherry Road                    633 West Fifth Street, Suite 4000
       Memphis, Tennessee 38117                  Los Angeles, California 90071

 
Payment of Filing Fee (Check the appropriate box):
[ ] $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2), or Item
    22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[X] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1)   Title of each class of securities to which transaction applies:
           Common Stock, par value $0.10 per share, of Promus Hotel Corporation
- - - -------------------------------------------------------------------------------
     (2)   Aggregate number of securities to which transaction applies:
           51,400,000
- - - -------------------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed 
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the 
         filing fee is calculated and state how it was determined):
         $2.63 per share (based on the per share book value as of the most 
         recent practicable date)
- - - -------------------------------------------------------------------------------
     (4)   Proposed maximum aggregate value of transaction:
           $135,182,000
- - - -------------------------------------------------------------------------------
     (5)   Total fee paid: $27,037
- - - -------------------------------------------------------------------------------
 
[ ] Fee paid with preliminary materials.
[ ] Check box if any of the fee is offset as provided by Exchange Act Rule 
    0-11(a)(2) and identify the filing for which the offsetting fee was paid 
    previously. Identify the previous filing by registration statement number, 
    or the Form or Schedule and the date of its filing.
           
     (1)   Amount previously paid:
- - - -------------------------------------------------------------------------------
     (2)   Form, Schedule or Registration Statement No.:
- - - -------------------------------------------------------------------------------
     (3)   Filing Party:
- - - -------------------------------------------------------------------------------
     (4)   Date Filed:
- - - -------------------------------------------------------------------------------

<PAGE>
(LOGO)                                         THE PROMUS COMPANIES INCORPORATED
                                               PEOPLE PLEDGED TO EXCELLENCE
 
                                               1023 CHERRY ROAD
                                               MEMPHIS, TN 38117 USA
 
                                         , 1995
 
To Our Stockholders:
 
    You are cordially invited to attend The Promus Companies Incorporated Annual
Meeting of Stockholders which will be held on       , 1995, at       a.m. at the
Winegardner Auditorium-- Dixon Gallery and Gardens, 4339 Park Avenue, Memphis,
Tennessee. All stockholders of record as of       , 1995, are entitled to vote
at the Annual Meeting. I urge you to be present in person or represented by
proxy at this important Annual Meeting at which stockholders will be asked to
ratify a major transaction that will separate Promus into two publicly-owned
companies.
 
    You will be asked to consider and vote upon a group of related proposals
which provide for the distribution to stockholders, on a one-for-two basis, of
all outstanding shares of common stock of Promus Hotel Corporation, a
newly-formed wholly-owned subsidiary of the Company. The distribution will
separate the Company's hotel business from its casino entertainment business.
After the distribution, the Company will change its name to Harrah's
Entertainment, Inc. and will continue to operate and develop the casino
entertainment business. Promus Hotel will operate and develop the hotel
business.
 
    The Company's Board of Directors believes that the distribution will
accomplish a number of important business objectives. Historically, the Company
believed that keeping the two businesses together was beneficial to both
entities for reasons including the sharing of financial resources and management
expertise, as well as the joint development of systems. Today, these benefits of
aggregation have been achieved. Separation of the casino entertainment business
and the hotel business into independent companies will allow each company to
concentrate exclusively on its own business objectives without concern for the
other company's strategic business objectives. Management believes that the
ability of the hotel business to expand and increase its profitability may be
significantly enhanced in the future if it is no longer controlled by the
Company. In particular, the Board of Directors believes that the separation of
Promus Hotel from Promus will avoid conflicts in the use of limited capital
resources by the casino entertainment business and the hotel business.
 
    Details of the distribution proposals and the other proposals to be
considered at the Annual Meeting, as well as important information relating to
the distribution, such as a description of the businesses, directors and
management of Promus Hotel and Harrah's Entertainment, are set forth in the
accompanying Proxy Statement and should be considered carefully.
 
    We at Promus are excited about the future prospects for both Promus Hotel
and Harrah's Entertainment as separate public companies. The Board of Directors
believes that the distribution is in the best interests of stockholders and
unanimously recommends that stockholders vote to approve the distribution
proposals and the additional proposals described in the Proxy Statement.
 
    Whether or not you expect to attend the meeting, please complete, sign, date
and return the enclosed proxy card promptly to ensure that your shares will be
represented at the meeting. If you attend the meeting, you may vote in person
even if you have sent in your proxy card.
 
                                   Sincerely,
                                   Michael D. Rose
                                   Chairman of the Board
<PAGE>
                       THE PROMUS COMPANIES INCORPORATED
                               NOTICE OF MEETING
 
    The Annual Meeting of Stockholders of The Promus Companies Incorporated
("Promus") will be held at the Winegardner Auditorium--Dixon Gallery and
Gardens, 4339 Park Avenue, Memphis, Tennessee, on           ,           , 1995,
at       a.m. The meeting will be conducted:
 
    1. To consider and vote upon nine related proposals (the "Distribution
Proposals") described in the accompanying Proxy Statement, which provide for:
 
          (i) Proposal One: Ratification of a distribution (the "Distribution")
    in the form of a special dividend to all holders of Promus's outstanding
    shares of common stock, on a one-for-two basis, of all outstanding shares of
    common stock, and the associated stockholders' rights, of Promus Hotel
    Corporation ("PHC"), an indirect wholly-owned subsidiary of Promus, and the
    related arrangements between Promus and PHC, and the policies to be adopted
    by such companies, in connection with the Distribution;
 
         (ii) Proposal Two: Approval of an amendment of the Certificate of
    Incorporation of Promus, which will change the name of Promus to Harrah's
    Entertainment, Inc.;
 
          (iii) Proposal Three: Approval of certain amendments to the Promus
    1990 Stock Option Plan (a) to increase by 2,250,000 the number of shares
    available under the Promus 1990 Stock Option Plan and (b) to expand the
    rights of the Human Resources Committee of Promus's Board of Directors (the
    "Promus HR Committee") to make certain adjustments in connection with the
    Promus 1990 Stock Option Plan upon the occurrence of certain events;
 
         (iv) Proposal Four: Approval of certain amendments to the Promus 1990
    Restricted Stock Plan (a) to increase by 750,000 the number of shares
    available under the Promus 1990 Restricted Stock Plan and (b) to expand the
    rights of the Promus HR Committee to make certain adjustments in connection
    with the Promus 1990 Restricted Stock Plan upon the occurrence of certain
    events;
 
         (v) Proposal Five: Approval and ratification of the adoption by PHC of
    the PHC 1995 Stock Option Plan to provide continued employment and
    performance incentives for the management of PHC;
 
         (vi) Proposal Six: Approval and ratification of the adoption by PHC of
    the PHC 1995 Restricted Stock Plan to provide continued employment and
    performance incentives for the management of PHC;
 
        (vii) Proposal Seven: Approval and ratification of the adoption by PHC
    of the PHC Key Executive Officer Annual Incentive Plan to provide continued
    employment and performance incentives for the management of PHC;
 
        (viii) Proposal Eight: Approval and ratification of the adoption by PHC
    of the PHC Nonmanagement Directors Stock Incentive Plan pursuant to which
    non-management directors will receive up to 100% of their annual director
    fees in common stock of PHC in lieu of cash; and
 
         (ix) Proposal Nine: Ratification of the election of the    directors of
    PHC specified herein, who will be divided into three classes, the initial
    terms of which will expire in 1996, 1997, and 1998.
 
    2. To consider and vote upon the following additional proposals described in
the accompanying Proxy Statement, which provide for:
 
         (x) Proposal Ten: The election of Philip G. Satre, Boake A. Sells and
    Shirley Young to Promus's Board of Directors as Class II directors for
    three-year terms expiring at the 1998 Annual Meeting;
<PAGE>
         (xi) Proposal Eleven: Approval of an amendment to Promus's Certificate
    of Incorporation permitting the redemption of Promus's common stock in
    certain circumstances to facilitate Promus's participation in certain gaming
    joint ventures;
 
        (xii) Proposal Twelve: Approval of a Promus Key Executive Officer Annual
    Incentive Plan to provide continued employment and performance incentives
    for the management of Promus;
 
        (xiii) Proposal Thirteen: Approval of a Promus Nonmanagement Directors
    Stock Incentive Plan pursuant to which nonmanagement directors will receive
    up to 100% of their annual directors fees in Promus common stock in lieu of
    cash; and
 
        (xiv) Proposal Fourteen: Ratification of the appointment of Arthur
    Andersen LLP as independent auditors.
 
    Stockholders of record at the close of business on           , 1995, are
entitled to vote. The list of stockholders will be available for examination for
the ten days prior to the meeting at The Promus Companies Incorporated,
Corporate Secretary's Office, 1023 Cherry Road, Memphis, Tennessee 38117.
 
    PLEASE COMPLETE THE ACCOMPANYING PROXY AND RETURN IT IN THE ENCLOSED
ADDRESSED ENVELOPE.
 
                                          E. O. Robinson, Jr.
                                          Corporate Secretary
 
      , 1995
 
                                       2
<PAGE>
                               TABLE OF CONTENTS
<TABLE><CAPTION>
                                                                                         PAGE
                                                                                         ----
<S>                                                                                      <C>
<CAPTION>
Summary...............................................................................     1
  Annual Meeting......................................................................     1
  The Distribution....................................................................     2
  PHC.................................................................................     5
  Harrah's Entertainment..............................................................     7
  Summary of Selected Historical Financial Data of Promus.............................     8
  Summary of Selected Historical Financial Data of PHC................................     9
  Summary of Selected Pro Forma Financial Data of PHC.................................    10
  Summary of Selected Pro Forma Financial Data of Harrah's Entertainment..............    11
Introduction..........................................................................    12
  Matters for Consideration at the Annual Meeting.....................................    12
  Voting Rights and Proxy Information.................................................    14
  No Appraisal Rights.................................................................    15
The Distribution......................................................................    16
  Background and Reasons for the Distribution.........................................    16
  Opinion of Financial Advisor........................................................    16
  Manner of Effecting the Distribution................................................    18
  Federal Income Tax Aspects of the Distribution......................................    18
  Listing and Trading of PHC Common Stock.............................................    20
  Listing and Trading of Harrah's Entertainment Common Stock..........................    20
  Conditions; Termination.............................................................    21
  Certain Special Considerations......................................................    21
  Future Management of the Separate Companies.........................................    25
  Asset Transfers.....................................................................    25
  Relationship Between PHC and Harrah's Entertainment after the Distribution..........    26
  Financing...........................................................................    32
  Consent Solicitation................................................................    32
  Regulatory Approvals................................................................    33
  Accounting Treatment................................................................    33
  Selected Historical Financial Data of Promus........................................    34
  Selected Historical Financial Data of PHC...........................................    35
  Pro Forma Financial Data of PHC.....................................................    35
  Management's Discussion and Analysis of Historical Financial Condition and Results
    of Operations of PHC..............................................................    39
  Management's Discussion and Analysis of Pro Forma Financial Data of PHC.............    42
  Pro Forma Financial Data of Harrah's Entertainment..................................    42
  Management's Discussion and Analysis of Pro Forma Financial Data of
    Harrah's Entertainment............................................................    46
  PHC Business and Properties.........................................................    46
  Harrah's Entertainment Business and Properties......................................    51
  Management of PHC...................................................................    52
  Management of Harrah's Entertainment................................................    67
  Price Range of Promus Common Stock..................................................    67
</TABLE>
 
                                       i
<PAGE>
<TABLE><CAPTION>
                                                                                         PAGE
                                                                                         ----
<S>                                                                                      <C>
  Ownership of PHC Common Stock.......................................................    68
  Description of PHC Capital Stock....................................................    69
  Certain Provisions of the PHC Certificate and PHC Bylaws............................    72
  Liability and Indemnification of Officers and Directors of PHC......................    75
Amendments to Promus 1990 Stock Option Plan...........................................    77
  Description of Plan.................................................................    77
  Federal Income Tax Consequences; Generally..........................................    79
  Proposed Amendments.................................................................    79
Amendments to Promus 1990 Restricted Stock Plan.......................................    82
  Description of Plan.................................................................    82
  Federal Income Tax Consequences.....................................................    83
  Proposed Amendments.................................................................    83
Election of Promus Directors..........................................................    85
  Board of Directors..................................................................    85
  Ownership of Promus Securities......................................................    86
  Nominees............................................................................    88
  The Board of Directors and Committees of the Board..................................    91
  Compensation of Directors...........................................................    91
  Executive Officer Compensation......................................................    93
  Certain Employment Arrangements.....................................................    95
  Report of the Promus Human Resources Committee on Executive Compensation............    98
  Performance of Promus Common Stock and Dividends....................................   102
  Certain Transactions................................................................   103
Amendment to the Promus Certificate of Incorporation Regarding Redemption of
  Common Stock........................................................................   104
Adoption of Promus Key Executive Officer Annual Incentive Plan........................   104
Adoption of Promus Nonmanagement Directors Stock Incentive Plan.......................   106
Appointment of Auditors...............................................................   107
Other Matters at the Meeting..........................................................   107
Stockholder Proposals for 1996 Annual Meeting.........................................   107
Incorporation of Certain Documents by Reference.......................................   108
Form 10-K Annual Report...............................................................   108
Index to Financial Statements.........................................................   F-1
</TABLE>
 
                                       ii
<PAGE>
<TABLE><CAPTION>
Annexes
                                                                                      PAGE
                                                                                      --------
<S>                <C>                                                                <C>
    Annex I:       Opinion of James D. Wolfensohn Incorporated                        I-1
    Annex II-A:    Form of PHC Amended and Restated Certificate of Incorporation      II-A-1
    Annex II-B:    Form of PHC Restated Bylaws                                        II-B-1
    Annex III-A:   PHC 1995 Stock Option Plan                                         III-A-1
    Annex III-B:   PHC 1995 Restricted Stock Plan                                     III-B-1
    Annex IV-A:    Amendment to Promus 1990 Stock Option Plan                         IV-A-1
    Annex IV-B:    Amendment to Promus 1990 Restricted Stock Plan                     IV-B-1
    Annex V:       Amendment to the Promus Certificate of Incorporation Regarding
                   Name Change                                                        V-1
    Annex VI:      Amendment to Promus Certificate of Incorporation Regarding
                   Redemption of Common Stock                                         VI-1
    Annex VII:     PHC Key Executive Officer Annual Incentive Plan                    VII-1
    Annex VIII:    PHC Non-management Directors Stock Incentive Plan                  VIII-1
    Annex IX:      Promus Key Executive Officer Annual Incentive Plan                 IX-1
    Annex X:       Promus Non-management Directors Stock Incentive Plan               X-1
</TABLE>
 
                                      iii
<PAGE>
                                    SUMMARY
 
    The following is a summary of certain information contained in this Proxy
Statement. This summary is not intended to be complete and is qualified in its
entirety by reference to the more detailed information set forth elsewhere in
this Proxy Statement and its Annexes, all of which should be reviewed carefully.
 
ANNUAL MEETING
 
    Date, Time and Place of Annual Meeting. The Annual Meeting of stockholders
(the "Annual Meeting") of The Promus Companies Incorporated, a Delaware
corporation ("Promus" and, together with its consolidated subsidiaries, the
"Company"), will be held at     a.m. at Winegardner Auditorium--Dixon Gallery
and Gardens, 4339 Park Avenue, Memphis, Tennessee on           , 1995 (the
"Annual Meeting Date"). This Proxy Statement and the accompanying proxy are
first being mailed to stockholders on       , 1995.
 
    Matters for Consideration at the Annual Meeting. At the Annual Meeting, the
stockholders of Promus will be asked to consider and vote upon the following
nine related proposals (the "Distribution Proposals"): (i) ratification of a
distribution (the "Distribution") in the form of a special dividend to all
holders of Promus's outstanding shares of common stock, on a one-for-two basis,
of all outstanding shares of common stock, and the associated stockholders'
rights, of Promus Hotel Corporation ("PHC"), an indirect wholly-owned subsidiary
of Promus, and the related arrangements between Promus and PHC, and the policies
to be adopted by such companies, in connection with the Distribution ("Proposal
One") (see "The Distribution"); (ii) approval of an amendment to the Certificate
of Incorporation of Promus, which will change the name of Promus to Harrah's
Entertainment, Inc. ("Proposal Two") (see "The Distribution" and Annex V); (iii)
approval of certain amendments to the Promus 1990 Stock Option Plan (a) to
increase by 2,250,000 the number of shares available under the Promus 1990 Stock
Option Plan and (b) to expand the rights of the Human Resources Committee of
Promus's Board of Directors (the "Promus HR Committee") to make certain
adjustments in connection with the Promus 1990 Stock Option Plan upon the
occurrence of certain events ("Proposal Three") (see "Amendments to Promus 1990
Stock Option Plan" and Annex IV-A); (iv) approval of certain amendments to the
Promus 1990 Restricted Stock Plan (a) to increase by 750,000 the number of
shares available under the Promus 1990 Restricted Stock Plan, and (b) to expand
the rights of the Promus HR Committee to make certain adjustments in connection
with the Promus 1990 Restricted Stock Plan upon the occurrence of certain events
("Proposal Four") (see "Amendments to Promus 1990 Restricted Stock Plan" and
Annex IV-B); (v) approval and ratification of the adoption by PHC of the PHC
1995 Stock Option Plan, to provide continued employment and performance
incentives for the management of PHC ("Proposal Five") (see "The
Distribution--Management of PHC--PHC Compensation Plans" and Annex III-A); (vi)
approval and ratification of the adoption by PHC of the PHC 1995 Restricted
Stock Plan to provide continued employment and performance incentives for the
management of PHC; ("Proposal Six") (see "The Distribution--Management of
PHC--PHC Compensation Plans" and Annex III-B); (vii) approval and ratification
of the adoption by PHC of the PHC Key Executive Officer Annual Incentive Plan to
provide continued employment and performance incentives for the management of
PHC (see "The Distribution--Management of PHC--PHC Compensation Plans" and Annex
VII); (viii) approval and ratification of the adoption by PHC of the PHC
Nonmanagement Directors Stock Incentive Plan pursuant to which nonmanagement
directors will receive up to 100% of their annual director fees in common stock
of PHC in lieu of cash ("Proposal Eight") (see "The Distribution--Management of
PHC--PHC Compensation Plans" and Annnex VIII); and (ix) ratification of the
election of       directors of PHC specified herein, who will be divided into
three classes, the initial terms of which will expire in 1996, 1997 and 1998
("Proposal Nine") (see "The Distribution--Management of PHC--PHC Board).
 
                                       1
<PAGE>
    THE EFFECTIVENESS OF EACH OF THE DISTRIBUTION PROPOSALS IS CONDITIONED UPON
THE APPROVAL OF ALL OF THE DISTRIBUTION PROPOSALS. ACCORDINGLY, FAILURE OF THE
STOCKHOLDERS TO APPROVE ANY ONE OR MORE OF THE DISTRIBUTION PROPOSALS WILL
RESULT IN THE INEFFECTIVENESS OF ALL OF THE DISTRIBUTION PROPOSALS. THE BOARD OF
DIRECTORS OF PROMUS (THE "PROMUS BOARD") UNANIMOUSLY RECOMMENDS THAT
STOCKHOLDERS VOTE FOR ALL OF THE DISTRIBUTION PROPOSALS.
 
    For a description of the reasons for the Distribution, see "The
Distribution--Background and Reasons for the Distribution."
 
    In addition, stockholders will also be asked to vote upon the following
proposals (the "Additional Proposals" and, together with the Distribution
Proposals, the "Proposals"): (i) the election of Philip G. Satre, Boake A. Sells
and Shirley Young to the Promus Board as Class II directors for three-year terms
expiring at the 1998 Annual Meeting ("Proposal Ten") (see "Election of Promus
Directors"); (ii) approval of an amendment to Promus's Certificate of
Incorporation permitting the redemption of Promus's common stock in certain
circumstances to facilitate Promus's participation in certain gaming joint
ventures ("Proposal Eleven") (see "Amendment to the Promus Certificate of
Incorporation Regarding Redemption of Common Stock"); (iii) approval of a Promus
Key Executive Officer Annual Incentive Plan to provide continued employment and
performance incentives for the management of Promus ("Proposal Twelve") (see
"Adoption of Promus Key Executive Officer Annual Incentive Plan"); (iv) approval
of a Promus Nonmanagement Directors Stock Incentive Plan pursuant to which
nonmanagement directors will receive up to 100% of their annual directors fees
in Promus common stock in lieu of cash ("Proposal Thirteen") (see "Adoption of
Promus Nonmanagement Directors Stock Incentive Plan"); and (v) ratification of
the appointment of Arthur Andersen LLP, as independent auditors ("Proposal
Fourteen") (see "Appointment of Auditors").
 
    THE EFFECTIVENESS OF ANY OF THE ADDITIONAL PROPOSALS IS NOT CONDITIONED ON
THE APPROVAL OF ANY OTHER ADDITIONAL PROPOSALS OR OF THE DISTRIBUTION PROPOSALS.
THE PROMUS BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR PROPOSALS
NINE, TEN, ELEVEN, TWELVE, THIRTEEN AND FOURTEEN.
 
    Annual Meeting Record Date.           , 1995 ("Annual Meeting Record Date").
 
    Voting. Each stockholder of record as of the Annual Meeting Record Date is
entitled at the Annual Meeting to one vote for each share held. The affirmative
vote of the holders of at least a majority of the shares of common stock, par
value $0.10, of Promus ("Promus Common Stock") present in person or represented
by proxy at the Annual Meeting is required to approve each of the Proposals
except that the affirmative vote of the holders of at least a majority of the
outstanding shares of Promus Common Stock is required to approve Proposal Two
(regarding a charter amendment to change Promus's name) and Proposal Eleven
(regarding a charter amendment to permit the redemption of Promus Common Stock
in certain circumstances). As of January 31, 1995, there were 102,463,487 shares
of Promus Common Stock outstanding and entitled to vote at the Annual Meeting
and 16,993 record holders of Promus Common Stock.
 
THE DISTRIBUTION
 
    Effect. The Distribution will separate Promus's hotel business (the "Hotel
Business") from its casino entertainment business (the "Casino Business"). After
the Distribution, PHC (as used herein, to include PHC's consolidated
subsidiaries unless the context requires otherwise) will operate and develop the
Hotel Business and Promus (after the Distribution, Promus, including its
subsidiaries unless the context requires otherwise, hereinafter being referred
to as "Harrah's Entertainment") will operate and develop the Casino Business.
 
    Shares to be Distributed. On the date of the Distribution (the "Distribution
Date"), Embassy Suites, Inc. ("Embassy"), a wholly-owned subsidiary of Promus
and the sole stockholder of PHC (which will, concurrently with the Distribution,
change its name to Harrah's Operating Company,
 
                                       2
<PAGE>
Inc.), will distribute (the "Embassy Distribution") to Promus all of the
outstanding shares of common stock, par value $0.10, of PHC ("PHC Common Stock")
and the associated rights (the "PHC Rights"). Substantially concurrently with
the Embassy Distribution, Promus will make the Distribution to stockholders of
record of Promus as of the Distribution Record Date (as defined below). Each
stockholder will receive one share of PHC Common Stock for every two shares of
Promus Common Stock held by such stockholder. Fractional shares will not be
distributed. Fractional shares will be aggregated and, after the Distribution,
sold in the public market by                      , as the distribution agent
(the "Distribution Agent"), and the aggregate net cash proceeds will be
distributed ratably to those stockholders of record otherwise entitled to
fractional interests. See "The Distribution--Manner of Effecting the
Distribution."
 
    Distribution Record Date. The record date for the Distribution ("the
Distribution Record Date") will be established by the Promus Board following the
Annual Meeting. See "The Distribution-- Manner of Effecting the Distribution."
 
    Distribution Date. The Distribution Date will be established by the Promus
Board following the Annual Meeting. On the Distribution Date, Promus will
deliver shares of PHC Common Stock to the Distribution Agent. The Distribution
Agent will mail stock certificates and cash in lieu of fractional share
interests as soon as practicable thereafter. See "The Distribution--Manner of
Effecting the Distribution."
 
    Conditions to the Distribution. The Distribution is conditioned upon, among
other things, stockholder approval of all of the Distribution Proposals at the
Annual Meeting. Consequently, the Distribution will not occur unless all of the
Distribution Proposals are approved. Even if all conditions are satisfied, the
Promus Board has reserved the right to abandon, defer or modify the Distribution
or the other elements of the Distribution Proposals at any time prior to the
Distribution Date. The Promus Board will not, however, waive any of the
conditions to the Distribution or make any changes in the terms of the
Distribution or the other elements of the Distribution Proposals after the
Distribution Proposals are approved by Promus's stockholders unless the Promus
Board determines that such changes would not be materially adverse to Promus's
stockholders. In determining whether any such changes would be materially
adverse to Promus's stockholders, the Promus Board will consider, as
appropriate, advice from its outside financial and legal advisors as well as the
recommendation of management as to the potential impact of such changes on
Promus and Promus's stockholders. See "The Distribution--Conditions;
Termination."
 
    Reasons for the Distribution. The Promus Board believes that the
Distribution will accomplish a number of important business objectives.
Separation of the Casino Business and the Hotel Business into independent
companies will allow each company to concentrate exclusively on its own business
objectives without concern for the other company's strategic business
objectives. Management believes that the ability of the Hotel Business to expand
and increase its profitability may be significantly enhanced in the future if it
is no longer controlled by Promus. In particular, the Promus Board believes that
separation of PHC from Promus will avoid conflicts in the use of limited capital
resources by the Casino Business and the Hotel Business.
 
    The Promus Board also believes that the separation will afford each of
Harrah's Entertainment and PHC greater flexibility to pursue business
opportunities, including acquisitions, joint ventures or business combinations.
The establishment of PHC Common Stock as a separate, publicly traded equity
security should facilitate PHC's ability to effect acquisitions using PHC Common
Stock as consideration. The Distribution is expected to enhance the ability of
the separate corporations to attract, motivate and retain key personnel through
the provision of more effective incentive compensation programs that are based
on the performance of the respective businesses in which such individuals are
employed without being influenced by the results of the businesses in which they
have no involvement.
 
                                       3
<PAGE>
    The Promus Board also believes that the separation will allow financial
markets to better recognize and evaluate the different merits of the Casino
Business and the Hotel Business, enhancing the likelihood that each will achieve
appropriate market recognition for its own performance. In the opinion of the
Promus Board, the separation will provide stockholders additional flexibility in
the management of their investment in Promus by allowing them to make separate
investments in Harrah's Entertainment (which, after the Distribution, will be in
the casino entertainment business) and PHC (which, after the Distribution, will
be in the hotel business), as opposed to a single investment today in Promus,
composed of both the Casino Business and the Hotel Business. The Promus Board
believes that the ability of Harrah's Entertainment and PHC to raise additional
equity and debt financing may be enhanced by better comprehension on the part of
potential investors and lenders of the nature and strength of the business and
assets of each individual company, and, in the long-term, the Distribution is
expected to result in reduced cost of capital as the cost of capital for the
hotel industry has historically generally been lower than that of the gaming
industry.
 
    Certain Special Considerations. Stockholders should consider the factors
discussed in "The Distribution--Certain Special Considerations," as well as the
other information set forth herein, before voting on the Distribution Proposals
or the Additional Proposals.
 
    Asset Transfers. Prior to the Distribution Date, Promus intends to transfer
to PHC the stock of certain subsidiaries principally engaged in the Hotel
Business, and consummate certain other transfers intended to allocate assets and
liabilities relating to the Hotel Business to PHC and assets and liabilities
relating to the Casino Business to Harrah's Entertainment (such transfers being
referred to collectively as the "Asset Transfers"). Stockholder approval is not
being sought with respect to the Asset Transfers, and Promus may proceed with
certain of the Asset Transfers whether or not stockholder approval is obtained
for the Distribution Proposals. See "The Distribution--Asset Transfers."
 
    Relationship Between PHC and Harrah's Entertainment After the
Distribution. For purposes of governing certain ongoing relationships between
Harrah's Entertainment and PHC after the Distribution and to provide mechanisms
for an orderly transition, Promus and PHC have entered into or will enter into
certain agreements. Such agreements include: a Distribution Agreement; an
Employee Benefits Allocation Agreement; a Tax Sharing Agreement; a Trademark
Assignment Agreement; a Noncompetition Agreement; certain information technology
sharing agreements; Transitional Services Agreements; polices and procedures for
addressing conflicts; and an agreement with respect to certain litigation. See
"The Distribution--Relationship between PHC and Harrah's Entertainment after the
Distribution."
 
    In addition, Michael D. Rose will serve as Chairman of the Board of
Directors of Harrah's Entertainment and as Chairman of the Board of Directors of
PHC, Ronald Terry will serve as a director of Harrah's Entertainment and as a
director of PHC, and Ben C. Peternell will serve as an executive officer of
Harrah's Entertainment and as a director of PHC. PHC and Harrah's Entertainment
will adopt policies and procedures to be followed by the board of directors of
each company to limit the involvement of Messrs. Rose, Terry and Peternell in
conflict situations, including requiring them to abstain from voting as
directors of either company on certain matters that present a conflict of
interest between the two companies. See "The Distribution--Relationship Between
PHC and Harrah's Entertainment After the Distribution--Policies and Procedures
for Addressing Conflicts" and "The Distribution--Certain Special
Considerations--Potential Conflicts."
 
    Financing. Promus and Embassy have obtained a commitment from NationsBank,
N.A. (Carolinas) and NationsBanc Capital Markets, Inc. ("NationsBank") under
which NationsBank or a group of banks and other financial institutions including
NationsBank will provide PHC with revolving credit facilities in aggregate
principal amount of $350 million (the "PHC Bank Credit Facilities"). The PHC
Bank Credit Facilities will consist of a $300 million revolving credit facility
with a maturity of five years (the "Five Year Revolver") and a $50 million
annually extendible revolving credit facility with an initial
 
                                       4
<PAGE>
maturity of 364 days (the "Extendible Revolver"). The Extendible Revolver is
convertible into a two-year term loan with equal amortizing payments over such
two-year period. Initially, approximately $210 million will be drawn by Embassy
under the PHC Bank Credit Facilities and used by Embassy to retire existing
debt. Upon the consummation of the Distribution, the PHC Bank Credit Facilities
will be included among the liabilities transferred by Promus and Embassy to PHC,
and Promus and Embassy will be released from liability under the PHC Bank Credit
Facilities. PHC will use the remaining availability under the PHC Bank Credit
Facilities for working capital, hotel development and other general corporate
purposes and to pay certain costs and expenses of the Distribution. See "The
Distribution--Financing--PHC" and "--Management's Discussion and Analysis of
Historical Financial Condition and Results of Operations of PHC--Liquidity and
Capital Resources." In addition, Harrah's Entertainment will cause Embassy
(which will remain a wholly-owned subsidiary of Harrah's Entertainment) to make
certain amendments to its bank credit facility (the "Embassy Bank Credit
Facility") in connection with the Distribution. Such amendments are expected to
include, among other things, a reduction in the aggregate principal amount
available under the Embassy Bank Credit Facility and modifications to certain
financial covenants. See "The Distribution--Financing-- Harrah's Entertainment."
 
    Consent Solicitation. Embassy is concurrently herewith soliciting consents
(the "Consent Solicitation") from the holders of its 10 7/8% Senior Subordinated
Notes due 2002 (the "10 7/8% Notes") and its 8 3/4% Senior Subordinated Notes
due 2000 (the "8 3/4% Notes") to certain indenture amendments to permit the
consummation of the Distribution. The Distribution, as structured, is
conditioned upon the consent to such indenture amendments by holders of a
majority of the outstanding aggregate principal amount of the 10 7/8% Notes and
by holders of a majority of the outstanding aggregate principal amount of the 8
3/4% Notes. See "The Distribution--Conditions; Termination." The Consent
Solicitation will be made only by means of a consent solicitation statement.
Certain anticipated terms and conditions of the Consent Solicitations are
summarized below. See "The Distribution--Consent Solicitation."
 
    Tax Consequences. For federal income tax purposes, it is expected that the
Embassy Distribution and the Distribution will each qualify as a tax-free
distribution under Section 355 of the Internal Revenue Code of 1986, as amended
(the "Code"). For a more detailed discussion of the tax consequences of the
Distribution to the holders of Promus Common Stock, see "The
Distribution--Federal Income Tax Aspects of the Distribution." For a description
of the consequences to Harrah's Entertainment, PHC and their stockholders if
either the Embassy Distribution or the Distribution were not to qualify as
tax-free, see "The Distribution--Certain Special Considerations--Certain Tax
Considerations."
 
    Accounting Treatment. The historical financial statements of Promus have
been restated to report the Hotel Business as discontinued operations. Included
separately herein are the combined financial statements of PHC as if it were a
separate entity for all periods presented. Promus's historical basis in the
assets and liabilities of PHC has been carried over. See "Promus Hotel
Corporation Combined Financial Statements," "The Distribution--Pro Forma
Financial Data of PHC" and "The Distribution--Pro Forma Financial Data of
Harrah's Entertainment."
 
PHC
 
    Business. PHC is presently a wholly-owned subsidiary of Embassy, which is a
wholly-owned subsidiary of Promus. Following the Asset Transfers and the
Distribution, PHC will conduct the Hotel Business as now conducted by Embassy
and certain other subsidiaries of Promus. The Hotel Business consists of the
Embassy Suites, Hampton Inn and Homewood Suites hotel brands. Each brand is
targeted to a specific market segment. Embassy Suites hotels, of which there
were 107 on December 31, 1994, appeal to the traveler who has a need or desire
for greater space and more focused services than
 
                                       5
<PAGE>
are available in traditional upscale hotels. Embassy Suites hotels comprise the
largest upscale all-suite hotel system in the United States by number of suites
and system revenues. Hampton Inn hotels are moderately priced hotels designed to
attract the business and leisure traveler desiring quality accommodations at
affordable prices. Since 1984, when the brand was introduced, the system has
grown to 437 hotels as of December 31, 1994. Homewood Suites hotels, of which
there were 26 on December 31, 1994, represents the Company's entry into the
extended stay market and target the traveler who stays five or more consecutive
nights, as well as the traditional business and leisure traveler. In December
1993, PHC announced a new brand, Hampton Inn & Suites, which is under
development. The Hampton Inn & Suites brand will incorporate the best features
of the Hampton Inn and Homewood Suites brands, offering both traditional hotel
room accommodations and apartment style suites within one property. As of
December 31, 1994, the Hotel Business included 468 properties that are licensed
by PHC, 70 properties (including properties in which the Company has a joint
venture interest) that are managed by PHC, and 32 properties that are owned and
operated by PHC. See "The Distribution-- PHC Business and Properties."
 
    Principal Office. The principal office of PHC is, and after the Distribution
Date will remain, 6800 Poplar Avenue, Suite 200, Memphis, Tennessee 38138. Its
telephone number will be (901) 758-3100.
 
    Board of Directors. Prior to the Distribution Date, Embassy, as sole
stockholder of PHC, plans to elect the following       individuals to constitute
the entire Board of Directors of PHC (the "PHC Board") effective as of the
Annual Meeting Date: Ben C. Peternell, Michael D. Rose, Raymond E. Schultz,
Ronald Terry,       ,       , and       . Messrs. Rose and Terry currently serve
as directors of Promus and will continue to serve as directors of Harrah's
Entertainment after the Distribution. Mr. Peternell is an executive officer of
Promus and will continue as an executive officer of Harrah's Entertainment after
the Distribution. See "The Distribution--Management of PHC--PHC Board."
 
    Post-Distribution Dividend Policy. The declaration and payment of dividends
by PHC is at the discretion of the PHC Board. It is expected that certain debt
agreements of PHC or its subsidiaries will substantially limit its ability to
pay cash dividends. The PHC Board does not presently intend to declare any cash
dividends on the PHC Common Stock after the Distribution. The PHC Board intends
to reevaluate its dividend policy in the future in light of its results of
operations, financial conditions, cash requirements, future prospects and other
factors it deems relevant. There can be no assurance that any dividends will be
paid in the future. See "The Distribution--Certain Special
Considerations--Dividend Policies."
 
    Trading Market. There is currently no public market for PHC Common Stock.
PHC intends to list the PHC Common Stock and associated PHC Rights on the New
York Stock Exchange, the Midwest Stock Exchange, the Pacific Stock Exchange and
the Philadelphia Stock Exchange. See "The Distribution--Certain Special
Considerations--No Current Public Market for PHC Common Stock" and "The
Distribution--Listing and Trading of PHC Common Stock."
 
    Certain Provisions of Certificate of Incorporation and Bylaws. PHC's
Certificate of Incorporation (the "PHC Certificate") and Bylaws (the "PHC
Bylaws") and Harrah's Entertainment's Certificate of Incorporation (the
"Harrah's Entertainment Certificate") and Bylaws (the "Harrah's Entertainment
Bylaws"), are substantially similar to Promus's Certificate of Incorporation
(the "Promus Certificate") and Bylaws (the "Promus Bylaws"). As is the case with
the Promus Certificate and the Promus Bylaws, certain provisions of the PHC
Certificate and the PHC Bylaws, as each will be in effect following the
Distribution, may have the effect of making difficult an acquisition of control
of PHC in a transaction not approved by the PHC Board. See "The
Distribution--Certain Provisions of the PHC Certificate and PHC Bylaws."
 
                                       6
<PAGE>
    Additionally, certain provisions of the PHC Certificate eliminate certain
liabilities of PHC directors in connection with the performance of their duties.
See "The Distribution--Liability and Indemnification of Officers and Directors
of PHC."
 
HARRAH'S ENTERTAINMENT
 
    Business. Harrah's Entertainment will retain Promus's casino entertainment
operations and properties. Harrah's Entertainment has, through existing and
predecessor entities, been in the casino entertainment business for more than 57
years and is unique among casino entertainment companies in its broad geographic
diversification. Harrah's Entertainment operates casinos in the five traditional
U.S. gaming markets of Reno, Lake Tahoe, Las Vegas and Laughlin, Nevada and
Atlantic City, New Jersey. It also operates riverboat casinos in Joliet,
Illinois; dockside casinos in Vicksburg and Tunica, Mississippi, Shreveport,
Louisiana and North Kansas City, Missouri; limited stakes casinos in Central
City and Blackhawk, Colorado; and a casino on an Indian reservation near
Phoenix, Arizona. As of December 31, 1994, Harrah's Entertainment operated a
total of approximately 521,400 square feet of casino space, 14,808 slot
machines, 789 table games, 5,367 hotel rooms or suites, approximately 76,000
square feet of convention space, 51 restaurants, four showrooms and three
cabarets. Harrah's Entertainment's marketing strategy is designed to appeal
primarily to the broad middle-market gaming customer segment and its strategic
direction is focused on establishing a well-defined brand identity that
communicates a consistent message of quality and service. See "The
Distribution--Harrah's Entertainment Business and Properties."
 
    Principal Office. The principal office of Harrah's Entertainment will be at
the current corporate headquarters of Promus, 1023 Cherry Road, Memphis,
Tennessee 38117. Its telephone number will continue to be (901) 762-8600.
 
    Board of Directors. Effective as of the Distribution Date, the Board of
Directors of Harrah's Entertainment is expected to consist of the current eleven
directors of Promus: James L. Barksdale, Susan Clark-Jackson, James B. Farley,
Joe M. Henson, Michael D. Rose, Walter J. Salmon, Philip G. Satre, Boake A.
Sells, Ronald Terry, Eddie N. Williams, and Shirley Young. See "The
Distribution-- Management of Harrah's Entertainment."
 
    Post-Distribution Dividend Policy. Harrah's Entertainment does not presently
intend to declare any cash dividends on the Harrah's Entertainment Common Stock
after the Distribution. Certain debt agreements of Harrah's Entertainment and
its subsidiaries substantially limit the ability to pay such cash dividends. The
declaration and payment of dividends by Harrah's Entertainment is at the
discretion of the Board of Directors of Harrah's Entertainment (the "Harrah's
Entertainment Board"). The Harrah's Entertainment Board intends to reevaluate
Harrah's Entertainment's dividend policy in the future in light of Harrah's
Entertainment's results of operations, financial condition, cash requirements,
future prospects and other factors deemed relevant by the Harrah's Entertainment
Board. There can be no assurance that any dividends will be paid in the future.
See "The Distribution--Certain Special Considerations--Dividend Policies."
 
    Trading Market. After the Distribution, it is expected that Harrah's
Entertainment Common Stock (formerly the Promus Common Stock) will continue to
be listed on the New York Stock Exchange, the Midwest Stock Exchange, the
Pacific Stock Exchange and the Philadelphia Stock Exchange. As a result of the
Distribution, the trading price range of Harrah's Entertainment Common Stock is
expected to be significantly lower than the trading price range of Promus Common
Stock prior to the Distribution. See "The Distribution--Certain Special
Considerations--Changes in Trading Prices of Harrah's Entertainment Common
Stock."
 
                                       7
<PAGE>
                       THE PROMUS COMPANIES INCORPORATED
                 SUMMARY OF SELECTED HISTORICAL FINANCIAL DATA
 
    The following summary combined financial information for Promus has been
derived from the historical financial information of Promus, which has been
restated to retroactively reflect the Hotel Business as discontinued operations.
The information that follows should be read in conjunction with the audited
Consolidated Financial Statements and notes thereto of Promus included in
Promus's Annual Report on Form 10-K for the fiscal year ended December 31, 1994
(the "1994 Promus 10-K"), and incorporated by reference herein. For a discussion
of the basis of presentation of the Promus consolidated financial statements,
see Note 1 to the Promus consolidated financial statements.
 
<TABLE><CAPTION>
                                                                  FISCAL YEAR
                                            --------------------------------------------------------
                                              1994        1993        1992        1991        1990
                                            --------    --------    --------    --------    --------
<S>                                         <C>         <C>         <C>         <C>         <C>
(IN MILLIONS, EXCEPT PER SHARE AMOUNTS)
Operating results
  Continuing operations
    Revenues.............................   $1,339.4    $1,020.6    $  894.4    $  863.4    $  875.3
    Operating income.....................      264.9       209.6       159.1       142.2       139.3
    Income from continuing operations....       99.1        74.9        49.6        34.5        30.7
  Earnings (loss) from discontinued hotel
    operations...........................       36.3        16.9         1.8        (4.5)       (7.4)
  Net income.............................      127.5        86.3        52.5        30.0        23.4
  Earnings (loss) per share
    Continuing operations................       0.97        0.73        0.49        0.39        0.39
    Discontinued hotel operations........       0.35        0.16        0.02       (0.06)      (0.09)
    Net income...........................       1.24        0.84        0.52        0.33        0.30
  Cash dividend per share................          -           -           -           -       10.00
Financial position
  Total assets...........................    1,764.4     1,528.0     1,297.3     1,226.0     1,141.2
  Total assets of continuing
    operations...........................    1,621.4     1,347.5     1,085.1     1,034.3     1,028.6
  Long-term debt(a)......................      727.5       665.2       660.7       614.5       712.3
  Stockholders' equity...................      672.6       536.0       427.9       365.5       203.7
  Book value per share...................       6.57        5.24        4.20        3.61        2.55
</TABLE>
 
- - - ------------
 
<TABLE>
<C>   <S>
 (a)  Promus's historical long-term debt balance for all periods presented is reflected net
      of that amount of debt which has been allocated to PHC in anticipation of the expected
      retirement prior to the Distribution of a portion of Promus's outstanding debt using
      proceeds drawn under the PHC Bank Credit Facilities.
</TABLE>
 
                                       8
<PAGE>
                            PROMUS HOTEL CORPORATION
                 SUMMARY OF SELECTED HISTORICAL FINANCIAL DATA
 
    The following summary combined financial information for PHC has been
derived from the historical financial information of PHC. The information that
follows should be read in conjunction with the unaudited Pro Forma Financial
Data of PHC and the notes thereto and the audited Combined Financial Statements
and the notes thereto and Management's Discussion and Analysis of Historical
Financial Condition and Results of Operation of PHC included elsewhere in this
Proxy Statement. For a discussion of the basis of presentation of the PHC
Combined Financial Statements, see Note 1 of Notes to the PHC Combined Financial
Statements.
<TABLE><CAPTION>
                                                                      FISCAL YEAR
                                                     ----------------------------------------------
                                                      1994      1993      1992      1991      1990
                                                     ------    ------    ------    ------    ------
(IN MILLIONS)
<S>                                                  <C>       <C>       <C>       <C>       <C>
Operating results
  Continuing operations
    Revenues......................................   $242.7    $231.2    $218.7    $167.7    $128.9
    Operating income..............................     94.3      67.5      43.8      33.9      20.1
    Income (loss) before extraordinary items......     36.3      16.9       1.8      (4.5)     (7.4)
  Net income (loss)...............................     36.3      16.9       6.4      (4.5)     (7.4)
Financial position
  Total assets....................................    420.6     446.2     511.5     502.7     404.2
  Long-term debt(a)...............................    189.9     174.6     216.7     220.7     191.2
  Parent company investment.......................    143.0     180.5     212.2     191.7     112.6
</TABLE>
 
- - - ------------
 
(a) In anticipation of retiring a portion of Promus's outstanding debt using
    proceeds drawn under the PHC Bank Credit Facilities prior to the
    Distribution, the portion of Promus's historical outstanding debt expected
    to be retired has been allocated to PHC for all periods presented.
 
                                       9
<PAGE>
                            PROMUS HOTEL CORPORATION
                  SUMMARY OF SELECTED PRO FORMA FINANCIAL DATA
 
    The following summary unaudited pro forma financial data illustrates the
estimated effects of the proposed Distribution (including the incurrence of the
PHC Bank Credit Facilities). The pro forma balance sheet data is based on the
December 31, 1994, balance sheet of PHC and assumes the Distribution was
consummated on that date. The pro forma income statement data is based on the
fiscal 1994 PHC income statement and assumes the Distribution was consummated at
the beginning of that year. The selected unaudited pro forma financial data
should be read in conjunction with the Selected Historical Financial Data,
including notes thereto, and other financial information of PHC included
elsewhere in this Proxy Statement.
 
    The Selected Pro Forma Financial Data of PHC does not purport to represent
what the financial position or results of operations of PHC would actually have
been if the Distribution had in fact been consummated on such dates or to
project the financial position or results of operations as of any future date or
for any period.
 
<TABLE><CAPTION>
                                                                                      FISCAL
                                                                                     YEAR 1994
                                                                                     ---------
<S>                                                                                  <C>
(IN MILLIONS, EXCEPT SHARE DATA)
Operating results
  Continuing operations
    Revenues......................................................................    $ 245.5
    Operating income..............................................................       89.2
    Income before income taxes....................................................       58.2
  Income from continuing operations...............................................       33.3
  Earnings per share..............................................................       0.65
Average number of common and common equivalent shares (in thousands)..............     51,405
Financial position
  Total assets....................................................................    $ 442.7
  Long-term debt..................................................................      215.2
  Stockholders' equity............................................................      139.8
  Book value per share............................................................       2.73
</TABLE>
 
                                       10
<PAGE>
                          HARRAH'S ENTERTAINMENT, INC.
                  SUMMARY OF SELECTED PRO FORMA FINANCIAL DATA
 
    The following summary unaudited pro forma financial data illustrates the
estimated effects of the proposed Distribution. The pro forma balance sheet data
is based on the December 31, 1994, balance sheet of Harrah's Entertainment and
assumes the Distribution was consummated on that date. The pro forma income
statement data is based on the fiscal 1994 Harrah's Entertainment income
statement and assumes the Distribution was consummated at the beginning of that
year. The selected unaudited pro forma financial data should be read in
conjunction with the other financial information of Harrah's Entertainment
included elsewhere in this Proxy Statement.
 
    The Selected Pro Forma Financial Data of Harrah's Entertainment does not
purport to represent what the financial position or results of operations of
Harrah's Entertainment would actually have been if the Distribution had in fact
been consummated on such dates or to project the financial position or results
of operations as of any future date or for any period.
 
<TABLE><CAPTION>
                                                                                      FISCAL
                                                                                       YEAR
(IN MILLIONS, EXCEPT SHARE DATA)                                                       1994
                                                                                     --------
<S>                                                                                  <C>
Operating results
  Continuing operations
    Revenues......................................................................   $1,339.4
    Operating income..............................................................      263.6
    Income before income taxes and minority interest..............................      187.2
  Income from continuing operations...............................................       98.4
  Earnings per share--continuing operations.......................................       0.96
  Average number of common and common equivalent shares (in thousands)............    102,810
Financial position
  Total assets....................................................................   $1,624.6
  Long-term debt..................................................................      742.7
  Stockholders' equity............................................................      517.6
  Book value per share............................................................       5.05
</TABLE>
 
                                       11
<PAGE>
                                  INTRODUCTION
 
    This Proxy Statement is being furnished to stockholders of Promus in
connection with the solicitation of proxies by the Promus Board from holders of
record of Promus Common Stock as of the close of business on the Annual Meeting
Record Date for use at the Annual Meeting to be held on       , 1995 at
      a.m. at the Winegardner Auditorium--Dixon Gallery and Gardens, 4339 Park
Avenue, Memphis, Tennessee, and at any adjournment or postponement thereof. This
Proxy Statement is first being mailed to Promus's stockholders on       , 1995.
References in this Proxy Statement to "Harrah's Entertainment" and "Harrah's
Entertainment Common Stock" mean Promus and Promus Common Stock following the
Distribution. The principal executive offices of Promus are located at 1023
Cherry Road, Memphis, Tennessee 38117. Following the Distribution described
below, the principal executive offices of PHC will be located at 6800 Poplar
Avenue, Suite 200, Memphis, Tennessee 38138, and the principal executive offices
of Harrah's Entertainment will be at 1023 Cherry Road, Memphis, Tennessee 38117.
 
MATTERS FOR CONSIDERATION AT THE ANNUAL MEETING
 
    At the Annual Meeting, holders of shares of Promus Common Stock will be
asked to consider and to vote upon the following Distribution Proposals:
 
        (i) Proposal One: Ratification of the Distribution in the form of a
    special dividend to all the holders of outstanding Promus Common Stock, on a
    one-for-two basis, of all outstanding shares of PHC Common Stock and the PHC
    Rights, and the related arrangements between Promus and PHC, and the
    policies to be adopted by such companies, in connection with the
    Distribution (see "The Distribution");
 
        (ii) Proposal Two: Approval of the amendment of the Promus Certificate
    of Incorporation, which will change the name of Promus to Harrah's
    Entertainment, Inc. (see "The Distribution" and Annex V);
 
        (iii) Proposal Three: Approval of certain amendments to the Promus 1990
    Stock Option Plan (a) to increase by 2,250,000 the number of shares
    available under the Promus 1990 Stock Option Plan and (b) to expand the
    rights of the Promus HR Committee to make certain adjustments in connection
    with the Promus 1990 Stock Option Plan upon the occurrence of certain events
    (see "Amendments to Promus 1990 Stock Option Plan" and Annex IV-A);
 
        (iv) Proposal Four: Approval of certain amendments to the Promus 1990
    Restricted Stock Plan (a) to increase by 750,000 the number of shares
    available under the Promus 1990 Restricted Stock Plan and (b) to expand the
    rights of the Promus HR Committee to make certain adjustments in connection
    with the Promus 1990 Restricted Stock Plan upon the occurrence of certain
    events (see "Amendments to Promus 1990 Restricted Stock Plan" and Annex
    IV-B);
 
        (v) Proposal Five: Approval and ratification of the adoption by PHC of
    the PHC 1995 Stock Option Plan to provide continued employment and
    performance incentives for the management of PHC (see "The
    Distribution--Management of PHC--PHC Compensation Plans" and Annex III-A);
 
        (vi) Proposal Six: Approval and ratification of the adoption by PHC of
    the PHC 1995 Restricted Stock Plan to provide continued employment and
    performance incentives for the management of PHC (see "The
    Distribution--Management of PHC--PHC Compensation Plans" and Annex III-B);
 
                                       12
<PAGE>
        (vii) Proposal Seven: Approval and ratification of the adoption by PHC
    of the PHC Key Executive Officer Annual Incentive Plan to provide continued
    employment and performance incentives for the management of PHC (see "The
    Distribution--Management of PHC--PHC Compensation Plans" and Annex VII);
 
        (viii) Proposal Eight: Approval and ratification of the adoption by PHC
    of the PHC Nonmanagement Directors Stock Incentive Plan pursuant to which
    nonmanagement directors will receive up to 100% of their annual director
    fees in PHC Common Stock in lieu of cash (see "The Distribution--Management
    of PHC--PHC Compensation Plans" and Annex VIII); and
 
        (ix) Proposal Nine: Ratification of the election of the       directors
    of PHC specified herein, who will be divided into three classes, the initial
    terms of which will expire in 1996, 1997 and 1998 (see "The
    Distribution--Management of PHC--PHC Board").
 
    THE EFFECTIVENESS OF EACH OF THE DISTRIBUTION PROPOSALS IS CONDITIONED UPON
THE APPROVAL OF ALL OF THE DISTRIBUTION PROPOSALS. ACCORDINGLY, FAILURE OF THE
STOCKHOLDERS TO APPROVE ANY ONE OR MORE OF THE DISTRIBUTION PROPOSALS WILL
RESULT IN THE INEFFECTIVENESS OF ALL OF THE DISTRIBUTION PROPOSALS.
 
    THE PROMUS BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR ALL OF
THE DISTRIBUTION PROPOSALS.
 
    Although Promus does not believe that stockholder approval of the
Distribution is required under applicable law, the Promus Board has made
stockholder ratification of the Distribution (along with stockholder
ratification or approval, as the case may be, of each of the other Distribution
Proposals, as set forth above) a condition to the Distribution because of the
importance of the Distribution to Promus and its stockholders. The Promus Board
has retained discretion, even if stockholder approval of the Distribution
Proposals is obtained, to abandon, defer or modify the Distribution or any other
element contained in the Distribution Proposals, provided that following
stockholder approval the Promus Board will not make any changes in the terms of
the Distribution or the other elements of the Distribution Proposals unless the
Promus Board determines that such changes would not be materially adverse to
Promus's stockholders.
 
    The Distribution is the most important element in the restructuring plan
approved by the Promus Board. Other elements of the restructuring plan involve
certain asset transfers and other corporate reorganizations described below in
"The Distribution--Asset Transfers" that have been or will be consummated prior
to the Distribution Date. Stockholder approval is not being sought for such
Asset Transfers or any elements of the restructuring plan other than those
contained in the Distribution Proposals. If stockholder approval of the
Distribution Proposals is not obtained, the Promus Board may, in its discretion,
elect to proceed with certain of the Asset Transfers or certain other elements
of the restructuring plan.
 
    For a description of the reasons for the Distribution, see "The
Distribution--Background and Reasons for the Distribution."
 
    In addition, the holders of shares of Promus Common Stock will also be asked
to consider and to vote upon the following Additional Proposals:
 
        (x) Proposal Ten: The election of Philip G. Satre, Boake A. Sells and
    Shirley Young to the Promus Board as Class II directors for three-year terms
    expiring at the 1998 Annual Meeting (see "Election of Promus Directors");
 
                                       13
<PAGE>
        (xi) Proposal Eleven: Approval of an amendment to Promus's Certificate
    of Incorporation permitting the redemption of Promus Common Stock in certain
    circumstances to facilitate Promus's participation in certain gaming joint
    ventures (see "Amendment to the Promus Certificate of Incorporation
    Regarding Redemption of Common Stock");
 
        (xii) Proposal Twelve: Approval of a Promus Key Executive Officer Annual
    Incentive Plan to provide continued employment and performance incentives
    for the management of Promus (see "Adoption of Promus Key Executive Officer
    Annual Incentive Plan");
 
        (xiii) Proposal Thirteen: Approval of a Promus Nonmanagement Directors
    Stock Incentive Plan pursuant to which nonmanagement directors will receive
    up to 100% of their annual directors fees in Promus Common Stock in lieu of
    cash (see "Adoption of Promus Nonmanagement Directors Stock Incentive
    Plan"); and
 
        (xiv) Proposal Fourteen: Ratification of the appointment of Arthur
    Andersen LLP as independent auditors (see "Appointment of Auditors").
 
    THE EFFECTIVENESS OF ANY OF THE ADDITIONAL PROPOSALS IS NOT CONDITIONED ON
THE APPROVAL OF ANY OTHER ADDITIONAL PROPOSALS OR OF THE DISTRIBUTION PROPOSALS.
 
    THE PROMUS BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR THE
ADDITIONAL PROPOSALS.
 
VOTING RIGHTS AND PROXY INFORMATION
 
    Only holders of record of shares of Promus Common Stock as of the close of
business on the Annual Meeting Record Date will be entitled to notice of and to
vote at the Annual Meeting or any adjournment or postponement thereof. Such
holders of shares of Promus Common Stock are entitled to one vote per share on
any matter which may properly come before the Annual Meeting. The presence,
either in person or by properly executed proxy, of a majority of the shares of
Promus Common Stock outstanding on the Annual Meeting Record Date will
constitute a quorum and such quorum is necessary to permit action to be taken by
the stockholders at such meeting. Except for Proposal Two (regarding a charter
amendment to change Promus's name) and Proposal Eleven (regarding the charter
amendment to permit the redemption of Promus Common Stock in certain
situations), the affirmative vote of the holders of at least a majority of the
outstanding shares of Promus Common Stock present in person or represented by
proxy at the Annual Meeting and entitled to vote is required to approve each of
the Proposals. Proposals Two and Eleven require the affirmative vote of a
majority of the outstanding shares of Promus Common Stock regardless of whether
the holders of such shares are present at the meeting. You have three choices on
each of the matters to be voted upon at the Annual Meeting. Concerning the
election of directors, by checking the appropriate box on your proxy card you
may: (a) vote for all of the director nominees as a group; (b) withhold
authority to vote for all director nominees as a group; or (c) vote for all
director nominees as a group except those nominees you identify on the
appropriate line. Concerning the other matters to be voted upon, by checking the
appropriate box you may: (a) vote "For" the Proposal; (b) vote "Against" the
Proposal; or (c) "Abstain" from voting on the Proposal. As discussed below, if
you "Abstain" from voting, it will have the effect of a vote "Against" the
Proposal if a quorum is present.
 
    As of January 31, 1995, there were 102,463,487 shares of Promus Common Stock
outstanding and entitled to vote at the Annual Meeting and 16,993 record holders
of Promus Common Stock. Under the Promus Bylaws and Delaware law, shares
represented by proxies that reflect abstentions or "broker non-votes" (i.e.,
shares held by a broker or nominee which are represented at the Annual Meeting,
but with respect to which such broker or nominee is not empowered to vote on a
particular proposal) will be
 
                                       14
<PAGE>
counted as shares that are present and entitled to vote for purposes of
determining the presence of a quorum. Because shares with respect to which
stockholders abstain are deemed to be present and entitled to vote for purposes
of calculating the number of affirmative votes required to constitute a majority
of the outstanding shares present in person or represented by proxy at the
Annual Meeting and entitled to vote, abstentions as to any of the Proposals will
have the same effect as votes against such Proposals. Broker non-votes, however,
will be treated as unvoted for purposes of determining approval of such
proposals and will not be counted as votes for or against such proposals.
 
    All shares of Promus Common Stock that are represented at the Annual Meeting
by properly executed proxies received prior to or at the Annual Meeting and not
revoked will be voted at the Annual Meeting in accordance with the instructions
indicated in such proxies. If no instructions are indicated for any of the
Distribution Proposals or any of the Additional Proposals, such proxies will be
voted FOR such Proposal(s).
 
    In the event that a quorum is not present at the time the Annual Meeting is
convened, or if for any other reason Promus believes that additional time should
be allowed for the solicitation of proxies, Promus may adjourn the Annual
Meeting with or without a vote of the stockholders. If Promus proposes to
adjourn the Annual Meeting by a vote of the stockholders, the persons named in
the enclosed form of proxy will vote all shares of Promus Common Stock for which
they have voting authority in favor of such adjournment.
 
    Any proxy given pursuant to this solicitation may be revoked by the person
giving it at any time before it is voted. Proxies may be revoked by (i) filing
with the Corporate Secretary of Promus, at or before the Annual Meeting, a
written notice of revocation bearing a later date than the proxy, (ii) duly
executing a subsequent proxy relating to the same shares of Promus Common Stock
and delivering it to the Corporate Secretary of Promus at or before the Annual
Meeting, or (iii) attending the Annual Meeting and voting in person (although
attendance at the Annual Meeting will not in and of itself constitute a
revocation of a proxy). Any written notice revoking a proxy should be sent to
the Corporate Secretary of Promus at 1023 Cherry Road, Memphis, Tennessee 38117.
 
    The expense of soliciting proxies and the cost of preparing, assembling and
mailing material in connection with the solicitation of proxies will be paid by
Promus. In addition to the use of mails, certain directors, officers or
employees of Promus and its subsidiaries, who receive no compensation for their
services other than their regular salaries, may solicit and tabulate proxies.
Promus has retained D.F. King & Co. to assist in the solicitation of proxies
with respect to shares of Promus Common Stock held of record by brokers,
nominees and institutions. The estimated cost of the services of D.F. King & Co.
is $10,000, plus expenses.
 
    For participants in Promus's Employee Stock Ownership Plan, an appointed
Plan Trustee will vote any shares held for a participant's account in accordance
with the confidential voting instructions returned by the participant. If the
instructions are not returned by the participant, shares held by Promus's
Employee Stock Ownership Plan for such participant will not be voted.
 
    Promus's transfer agent, The Bank of New York, will tabulate the votes. A
representative of the transfer agent will be appointed as inspector at the
Annual Meeting to count all votes and ballots and perform the other duties
required of an inspector.
 
NO APPRAISAL RIGHTS
 
    Stockholders of Promus will not be entitled to appraisal rights under
Delaware law in connection with the Distribution Proposals or the Additional
Proposals.
 
                                       15
<PAGE>
                                THE DISTRIBUTION
 
BACKGROUND AND REASONS FOR THE DISTRIBUTION
 
    The Promus Board believes that the Distribution will accomplish a number of
important business objectives. Separation of the Casino Business and the Hotel
Business into independent companies will allow each company to concentrate
exclusively on its own business objectives without concern for the other
company's strategic business objectives. Management believes that the ability of
the Hotel Business to expand and increase its profitability may be significantly
enhanced in the future if it is no longer controlled by Promus. In particular,
the Promus Board believes that separation of PHC from Promus will avoid
conflicts in the use of limited capital resources by the Casino Business and the
Hotel Business.
 
    The Promus Board also believes that the separation will afford each of
Harrah's Entertainment and PHC greater flexibility to pursue business
opportunities, including acquisitions, joint ventures or business combinations.
The establishment of PHC Common Stock as a separate, publicly traded equity
security should facilitate PHC's ability to effect acquisitions using PHC Common
Stock as consideration. The Distribution is expected to enhance the ability of
the separate corporations to attract, motivate and retain key personnel through
the provision of more effective incentive compensation programs that are based
on the performance of the respective businesses in which such individuals are
employed without being influenced by the results of the businesses in which they
have no involvement.
 
    The Promus Board also believes that the separation will allow financial
markets to better recognize and evaluate the different merits of the Casino
Business and the Hotel Business, enhancing the likelihood that each will achieve
appropriate market recognition for its own performance. In the opinion of the
Promus Board, the separation will provide stockholders additional flexibility in
the management of their investment in Promus by allowing them to make separate
investments in Harrah's Entertainment (which, after the Distribution, will
principally be in the casino entertainment business) and PHC (which will be in
the hotel business), as opposed to a single investment today in Promus, composed
of both the Casino Business and the Hotel Business. The Promus Board believes
that the ability of Promus and PHC to raise additional equity and debt financing
may be enhanced by better comprehension on the part of potential investors and
lenders of the nature and strength of the business and assets of each individual
company, and, in the long-term, the Distribution is expected to result in
reduced cost of capital as the cost of capital for the hotel industry has
historically generally been lower than that of the gaming industry.
 
    These factors led members of management to commence consideration of the
possibility of dividing Promus's operations into two separate and independent
companies. In October 1994, management informed the Promus Board that it had
begun to study such a transaction. In December 1994, management discussed with
the Promus Board the results of its study to date. The proposal to effect the
Distribution, as ultimately developed by management of Promus with advice from
its advisors, was presented to and approved by the Promus Board on January 27,
1995.
 
OPINION OF FINANCIAL ADVISOR
 
    James D. Wolfensohn Incorporated ("Wolfensohn") has acted as a financial
advisor to Promus since 1986 pursuant to an annual retainer agreement and has
provided financial advice to Promus with respect to the Distribution. In
connection therewith, Wolfensohn advised the Promus Board and management
regarding the capital structure of PHC and Harrah's Entertainment following the
Distribution. Wolfensohn was requested to render a fairness opinion to the
Promus Board with respect to the Distribution, and at the meeting of the Promus
Board on January 27, 1995, Wolfensohn advised the Promus Board that, as of that
date, in Wolfensohn's opinion, the Distribution would be fair, from a financial
point of view, to the holders of Promus Common Stock. Wolfensohn furnished to
the Promus Board its written opinion, dated            , 1995, to that effect.
Wolfensohn's opinion is addressed to,
 
                                       16
<PAGE>
and solely for the benefit of, the Promus Board in connection with its
consideration of the Distribution and addresses only the fairness, from a
financial point of view, of the Distribution to the holders of Promus Common
Stock. Wolfensohn's opinion is not provided to or on behalf of any holder of
Promus Common Stock, is not a recommendation to any holder of Promus Common
Stock to approve the Distribution, and is not intended to confer any rights or
remedies on PHC, Harrah's Entertainment or any holder of any stock or other
security of Promus, PHC or Harrah's Entertainment or any other person or entity.
The full text of the Wolfensohn opinion, which sets forth certain assumptions
made, matters considered and limitations on the review undertaken, is attached
as Annex I hereto and is incorporated herein by reference and should be read in
its entirety in connection with this Proxy Statement. The summary of
Wolfensohn's opinion set forth herein is qualified by reference to the full text
of such opinion. It is a condition to the consummation of the Distribution that
Wolfensohn deliver an updated opinion to the Board, to be dated as of the date
of the Board's declaration of the special dividend (the "Declaration Date"), in
substantially the same form as the opinion set forth in Annex I. See
"--Conditions; Termination."
 
    In preparing its opinion, Wolfensohn was not responsible for independent
verification of any information, whether publicly available or furnished to it,
concerning Promus, PHC or Harrah's Entertainment, including, without limitation,
any financial information, forecast or projections, considered by it in
connection with the rendering of its opinion. Accordingly, Wolfensohn assumed
and relied upon the accuracy and completeness of all such information and did
not conduct a physical inspection of any of the properties or assets, and did
not prepare or obtain any independent evaluation or appraisal of any of the
assets or liabilities of Promus, PHC or Harrah's Entertainment. With respect to
the financial forecasts and projections made available to Wolfensohn and used in
its analysis, Wolfensohn assumed that the financial forecasts and projections
were reasonably prepared on bases reflecting the best available estimates and
judgments of the management of Promus as to the matters covered thereby and in
rendering its opinion Wolfensohn expressed no view as to the reasonableness of
such forecasts and projections or the assumptions on which they are based. At
the request of the Promus Board, Wolfensohn has not solicited any proposals from
any third parties for the acquisition of any of the assets or businesses of PHC
or Harrah's Entertainment nor made any determination as to whether any such
proposals could be obtained if solicited. Wolfensohn's opinion is necessarily
based upon its experience as a financial advisor to Promus and upon economic,
market and other conditions as in effect on, and the information made available
to it as of, the date of its opinion.
 
    In connection with its opinion, Wolfensohn assumed that the Distribution
will be consummated on the terms and subject to the conditions described in this
Proxy Statement. In addition, Wolfensohn assumed the correctness of the
conclusions of Latham & Watkins in its opinion to Promus dated             ,
1995 that the Distribution will be tax free to Promus and the holders of Promus
Common Stock. Wolfensohn also assumed that all necessary governmental and
regulatory approvals and consents of third parties will be obtained on terms and
conditions that will not have a material adverse effect on Promus, PHC or
Harrah's Entertainment.
 
    Wolfensohn's opinion is also based on, among other things, such firm's
review of the terms of the agreements relating to the Distribution, historical
and pro forma financial information and certain business information relating to
Promus, PHC and Harrah's Entertainment, including information contained in this
Proxy Statement, the historical market prices and trading activity of Promus
Common Stock, as well as certain financial forecasts and other data provided by
Promus relating to the businesses and prospects of PHC and Harrah's
Entertainment. Wolfensohn also conducted discussions with Promus's management
with respect to the businesses and prospects of PHC and Harrah's Entertainment
and conducted such financial studies, analyses and investigations as such firm
deemed appropriate in rendering its opinion.
 
    Wolfensohn is an internationally recognized investment banking firm that
specializes in providing financial advisory services in connection with mergers
and acquisitions and corporate restructurings.
 
                                       17
<PAGE>
    Promus has paid Wolfensohn an annual retainer for financial advisory
services since 1986 and in connection with the Distribution has paid Wolfensohn
an additional fee of $1.25 million and has agreed to pay Wolfensohn additional
fees of $2.75 million upon consummation of the Distribution. In addition, Promus
has agreed, among other things, to reimburse Wolfensohn for all reasonable fees
and disbursements of counsel and other reasonable out-of-pocket expenses
incurred in connection with the services provided by such firm. Promus has also
agreed to indemnify and hold harmless Wolfensohn and certain of its related
parties to the full extent lawful from and against liabilities, including
certain liabilities under the federal securities laws, incurred in connection
with such firm's engagement.
 
MANNER OF EFFECTING THE DISTRIBUTION
 
    If Promus's stockholders approve the Distribution Proposals and all other
conditions thereto are satisfied (or waived by the Promus Board), and if the
Promus Board declares the Distribution, the Embassy Distribution and the
Distribution will occur on the Distribution Date. The Distribution Date and the
Distribution Record Date will be established by the Promus Board following the
Annual Meeting. On the Distribution Date, all outstanding shares of PHC Common
Stock will be delivered by Embassy to Promus, and then by Promus to the
Distribution Agent. As soon as practicable thereafter, certificates therefor
will be mailed by the Distribution Agent to holders of record of Promus Common
Stock as of the Distribution Record Date on the basis of one share of PHC Common
Stock for every two shares of Promus Common Stock held on that date. All such
shares will be fully paid and nonassessable and the holders thereof will not be
entitled to preemptive rights. See "--Description of PHC Capital Stock."
 
    No holder of Promus Common Stock will be required to pay any cash or other
consideration for the shares of PHC Common Stock received in the Distribution or
to surrender or exchange shares of Promus Common Stock in order to receive PHC
Common Stock.
 
    No certificates or scrip representing fractional shares of PHC Common Stock
will be issued to Promus stockholders as part of the Distribution. The
Distribution Agent will aggregate fractional shares into whole shares and sell
them in the open market at then prevailing prices on behalf of holders who
otherwise would be entitled to receive fractional share interests, and such
persons will receive instead a cash payment in the amount of their pro rata
share of the total sale proceeds. See "--Federal Income Tax Aspects of the
Distribution." Such sales are expected to be made as soon as practicable after
the mailing of the certificates evidencing shares of PHC Common Stock to Promus
stockholders. Promus will bear the cost of commissions incurred in connection
with such sales.
 
FEDERAL INCOME TAX ASPECTS OF THE DISTRIBUTION
 
    In the opinion of Latham & Watkins, counsel to Promus and Embassy, the
material federal income tax consequences expected to result to Promus's
stockholders as a result of the Embassy Distribution and the Distribution are as
described below. This opinion is based on the current provisions of the Code,
applicable Treasury Regulations, judicial authority and administrative rulings
and practice. There can be no assurance that the Internal Revenue Service (the
"IRS") will not take a contrary view. No ruling from the IRS has been or will be
sought with respect to any aspect of the transactions described herein.
Legislative, judicial or administrative changes or interpretations may be
forthcoming that could alter or modify the statements and conclusions set forth
herein. Any such changes or interpretations may or may not be retroactive and
could affect the tax consequences to stockholders.
 
    The following summary is for general information only. The tax treatment of
a stockholder may vary depending upon his particular situation, and certain
stockholders (including insurance companies, tax-exempt organizations, financial
institutions or broker-dealers, and persons who are not citizens or residents of
the United States or who are foreign corporations, foreign partnerships or
foreign estates or
 
                                       18
<PAGE>
trusts as to the United States) may be subject to special rules not discussed
below. EACH STOCKHOLDER IS URGED TO CONSULT HIS OWN TAX ADVISOR AS TO THE
PARTICULAR TAX CONSEQUENCES TO HIM OF THE TRANSACTIONS DESCRIBED HEREIN,
INCLUDING THE APPLICABILITY AND EFFECT OF ANY STATE, LOCAL OR FOREIGN TAX LAWS,
AND OF CHANGES IN APPLICABLE TAX LAWS.
 
    Tax Opinion. The obligations of Promus, Harrah's Entertainment, Embassy, and
PHC to consummate the transactions described herein are conditioned upon the
delivery of a satisfactory tax opinion (the "Opinion") from Latham & Watkins,
counsel to Promus and Embassy. Counsel currently expects that the Opinion will
state that, although not entirely free from doubt, the Embassy Distribution and
the Distribution will qualify as tax-free distributions under Section 355 of the
Code. In rendering the Opinion, counsel will receive, rely on and assume the
accuracy of certain representations from Promus, Embassy and PHC and certain
other information, data, documentation and other materials deemed necessary,
including representations that to the best knowledge of the management of
Promus, Embassy and PHC: (i) there is no plan or intention by the stockholders
of Promus to sell, exchange, transfer by gift or otherwise dispose of 10% or
more of the total number of shares of PHC Common Stock received in the
Distribution; (ii) there is no plan or intention to liquidate PHC subsequent to
the Distribution, to sell or otherwise dispose of a substantial amount of the
assets of PHC or its subsidiaries (except in the ordinary course of business),
to redeem shares of PHC Common Stock, to cause PHC to merge with any other
corporation or to cease to conduct the Hotel Business and (iii) there is no plan
or intention to liquidate Harrah's Entertainment subsequent to the Distribution,
to sell or otherwise dispose of a substantial amount of the assets of Harrah's
Entertainment or its subsidiaries (except in the ordinary course of business),
to redeem shares of Harrah's Entertainment Common Stock, to cause Harrah's
Entertainment to merge with any other corporation or to cease to conduct the
Casino Business. These representations address, among other things, the
requirements for tax-free treatment of the Embassy Distribution and the
Distribution that (i) Promus' stockholders retain a continuity of interest in
both PHC and Harrah's Entertainment after the distribution, and (ii) Promus'
historic businesses continue after the Distribution.
 
    The Embassy Distribution and the Distribution. Assuming that the Embassy
Distribution and the Distribution are tax-free, (i) Promus's stockholders will
not recognize income, gain or loss upon the receipt of shares of PHC Common
Stock; (ii) each stockholder will allocate his aggregate tax basis in his Promus
Common Stock before the Distribution between his Harrah's Entertainment Common
Stock and PHC Common Stock in proportion to their respective fair market values
at the time of the Distribution; (iii) each stockholder's holding period for PHC
Common Stock will include his holding period for his Promus Common Stock,
provided that the Promus Common Stock is held as a capital asset at the time of
the Distribution; (iv) the earnings and profits of Promus will be allocated
between Harrah's Entertainment and PHC and (v) no gain or loss will be
recognized by Promus upon the Distribution. For a description of the
consequences to Harrah's Entertainment, PHC and their stockholders if either the
Embassy Distribution or the Distribution were not to qualify as tax-free, see
"--Certain Special Considerations--Certain Tax Considerations."
 
    It is expected that a PHC Right will attach to each share of PHC Common
Stock distributed in the Distribution. See "--Description of PHC Capital
Stock--PHC Rights and PHC Special Stock." The distribution of the PHC Rights
will not be taxable to stockholders or to Promus.
 
    For a description of the Tax Sharing Agreement pursuant to which Promus and
PHC have provided for various tax matters, see "--Relationship Between PHC and
Harrah's Entertainment After the Distribution--Tax Sharing Agreement."
 
    THE FOREGOING DISCUSSION OF MATERIAL U.S. FEDERAL INCOME TAX CONSEQUENCES IS
FOR GENERAL INFORMATION PURPOSES ONLY AND IS NOT TAX ADVICE. ACCORDINGLY, EACH
STOCKHOLDER SHOULD CONSULT HIS OWN TAX
 
                                       19
<PAGE>
ADVISOR WITH RESPECT TO THE TAX CONSEQUENCES OF THE DISTRIBUTION, INCLUDING THE
APPLICABILITY AND EFFECT OF STATE, LOCAL AND FOREIGN TAX LAWS, AND OF PROPOSED
CHANGES IN APPLICABLE TAX LAWS.
 
LISTING AND TRADING OF PHC COMMON STOCK
 
    There is not currently a public market for PHC Common Stock. Prices at which
PHC Common Stock may trade prior to the Distribution on a "when-issued" basis or
after the Distribution cannot be predicted. Until the PHC Common Stock is fully
distributed and an orderly market develops, the prices at which trading in such
stock occurs may fluctuate significantly. The prices at which PHC Common Stock
trades will be determined by the marketplace and may be influenced by many
factors, including, among others, the depth and liquidity of the market for PHC
Common Stock, investor perception of PHC and the industry in which PHC
participates, dividend policy and general economic and market conditions. Such
prices may also be affected by certain provisions of PHC Certificate and the PHC
Bylaws, as each will be in effect following the Distribution. See "--Certain
Special Considerations-- Dividend Policies" and "--Certain Provisions of the PHC
Certificate and PHC Bylaws."
 
    PHC intends to list the PHC Common Stock and associated PHC Rights on the
New York Stock Exchange, the Midwest Stock Exchange, the Pacific Stock Exchange
and the Philadelphia Stock Exchange. PHC initially will have approximately
16,993 stockholders of record based upon the number of stockholders of record of
Promus as of January 31, 1995. For certain information regarding options to
purchase PHC Common Stock that will be outstanding after the Distribution, see
"--Relationship Between Harrah's Entertainment and PHC after the
Distribution--Employee Benefits Allocation Agreement."
 
    Promus filed a request for no-action letter with the Securities and Exchange
Commission (the "Commission") on February 3, 1995, setting forth, among other
things, Promus's view that the Distribution of the PHC Common Stock does not
require registration under the Securities Act of 1933, as amended (the
"Securities Act"). On             , 1995, Promus received a favorable letter
from the Commission in response to this request. Accordingly, shares of PHC
Common Stock distributed to Promus's stockholders in the Distribution will be
freely transferable, except for securities received by persons who may be deemed
to be "affiliates" of Promus within the meaning of Rule 144 of the Securities
Act. Persons who are affiliates of Promus within the meaning of Rule 144 would
be subject to such rule and may not publicly offer or sell the PHC Common Stock
received in connection with the Distribution except pursuant to a registration
statement under the Securities Act or an exemption. However, the 90-day waiting
period of Rule 144(c)(1) would not apply to such sales by affiliates.
 
LISTING AND TRADING OF HARRAH'S ENTERTAINMENT COMMON STOCK
 
    After the Distribution, it is expected that Harrah's Entertainment Common
Stock (formerly Promus Common Stock) will continue to be listed and traded on
the New York Stock Exchange, the Midwest Stock Exchange, the Pacific Stock
Exchange and the Philadelphia Stock Exchange. Following the Distribution,
Harrah's Entertainment's financial results will no longer be consolidated with
those of PHC's Hotel Business, and Harrah's Entertainment's revenues, income and
other results of operations will be substantially below those of Promus prior to
the Distribution. Accordingly, as a result of the Distribution, the trading
price range of Harrah's Entertainment Common Stock immediately after the
Distribution is expected to be significantly lower than the trading price range
of Promus Common Stock prior to the Distribution. The combined trading prices of
the Harrah's Entertainment Common Stock and the PHC Common Stock held by
stockholders after the Distribution may be less than, equal to or greater than
the trading price of Promus Common Stock prior to the Distribution. The prices
at which Harrah's Entertainment Common Stock trades after the Distribution will
be determined by the marketplace and may be influenced by many factors,
including, among others, the continuing depth and liquidity of the market for
Harrah's Entertainment's Common Stock, investor perception of Harrah's
 
                                       20
<PAGE>
Entertainment's Casino Business, Harrah's Entertainment's dividend policy and
general and economic and market conditions. See "--Certain Special
Considerations--Dividend Policies."
 
CONDITIONS; TERMINATION
 
    The Promus Board has conditioned the Distribution upon, among other things,
(i) approval of each of the Distribution Proposals by Promus's stockholders;
(ii) the Promus Board having received confirmation that the Embassy Distribution
and the Distribution will qualify as a tax-free transaction under Section 355 of
the Code; (iii) the transfers of assets and liabilities contemplated by the
Distribution Agreement to be entered into between Promus and PHC prior to the
Distribution having been consummated in all material respects; (iv) the PHC
Common Stock and associated PHC Rights having been approved for listing on the
New York Stock Exchange subject to official notice of issuance; (v) the PHC
Board having been elected by Embassy, as sole stockholder of PHC, and the PHC
Certificate and the PHC Bylaws, as each will be in effect after the
Distribution, having been adopted and being in effect; (vi) PHC having entered
into agreements with lenders to provide financing of at least $350 million upon
the consummation of the Distribution; (vii) the Registration Statement on Form
10 with respect to the PHC Common Stock (the "Form 10 Registration Statement")
having become effective under the Securities Exchange Act of 1934, as amended
(the "Exchange Act"); (viii) certain third-party consents to the transactions
contemplated by the Distribution Proposals having been obtained (including,
without limitation, consents having been obtained from holders of the 10 7/8%
Notes and the 8 3/4% Notes (collectively the "Notes") to certain amendments to
the covenants contained in such Notes), except for those the failure of which to
obtain would not have a material adverse effect on PHC or Harrah's
Entertainment; (ix) Embassy having obtained from its lenders under its bank
credit facility consents to the transactions contemplated by the Distribution
Proposals; and (x) Wolfensohn having delivered an updated opinion to the Promus
Board, dated as of the Declaration Date, in substantially the same form as the
opinion set forth in Annex I. See "--Opinion of Financial Advisor". Any of these
conditions, except for approval of the Distribution Proposals by Promus's
stockholders, may be waived in the discretion of the Promus Board. Even if all
the above conditions are satisfied, the Promus Board has reserved the right to
abandon, defer or modify the Distribution or the other elements of the
Distribution Proposals at any time prior to the Distribution Date; however, the
Promus Board will not waive any of the conditions to the Distribution or make
any changes in the terms of the Distribution or the other elements of the
Distribution Proposals after the Distribution Proposals are approved by the
stockholders unless the Promus Board determines that such changes would not be
materially adverse to Promus's stockholders. In determining whether any such
changes would be materially adverse to Promus's stockholders, the Promus Board
will consider, as appropriate, advice from its outside financial and legal
advisors as well as the recommendation of management as to the potential impact
of such changes on Promus and Promus's stockholders. See "--Relationship Between
Harrah's Entertainment and PHC after the Distribution--Distribution Agreement."
 
CERTAIN SPECIAL CONSIDERATIONS
 
    Certain Financial Considerations. PHC was recently incorporated for the
purpose of effecting the Distribution. While the Hotel Business and the Casino
Business have substantial operating histories, PHC and Harrah's Entertainment do
not have operating histories as separate stand-alone companies. Prior to the
Distribution, each of the two businesses had access to the cash flow generated
by the other and Promus's credit, which was based on the combined assets of the
Casino Business and the Hotel Business. Subsequent to the Distribution, PHC will
not have the benefit of either the cash flow generated by, or the assets of, the
Casino Business and Harrah's Entertainment will not have the benefit of either
the cash flow generated by, or the assets of, the Hotel Business.
 
    As is the case with Promus, after the Distribution, each of PHC and Harrah's
Entertainment will be a highly leveraged company. Assuming the Distribution had
been consummated as of December 31, 1994, on a pro forma basis PHC would have
had total long-term debt of $215.2 million and total
 
                                       21
<PAGE>
stockholders' equity of $139.8 million and Harrah's Entertainment would have had
total long-term debt of $742.7 million and total stockholders' equity of $517.6
million, compared with Promus's actual long-term debt, before allocation of debt
to PHC, of $917.4 million and total stockholders' equity of $672.6 million as of
December 31, 1994. On a pro forma basis, assuming the Distribution had been
consummated as of January 1, 1994, PHC would have had income from continuing
operations of $33.3 million and Harrah's Entertainment would have had income
from continuing operations of $98.4 million compared with Promus's actual income
before cumulative effect of accounting change of $135.5 million for 1994.
 
    After the Distribution, each of PHC and Harrah's Entertainment will continue
to have significant interest expense and principal repayment obligations. While
each company expects that its operating cash flow will be sufficient to cover
its expenses, including interest costs, either PHC or Harrah's Entertainment may
be required to supplement operating cash flow with asset sales, refinancing
proceeds or capital spending reductions to meet principal repayment obligations
in later years. There can be no assurance that such asset sales or refinancing
could be successfully concluded. Neither PHC nor Harrah's Entertainment has any
plans for such asset sales. An alternate source of funds may be reductions in
currently anticipated capital expenditures. However, any resort to alternative
sources of funds may impair such company's competitive position and reduce its
cash flow.
 
    The ability of PHC and Harrah's Entertainment to satisfy their respective
obligations, to reduce their respective debt and to increase equity will also be
dependent upon their respective future performance, which will be subject to
prevailing economic conditions and to financial, business and other factors,
including factors beyond the control of either company, affecting the business
operations of each company.
 
    Certain Operating Considerations. Subsequent to the Distribution, each of
PHC and Harrah's Entertainment will be a smaller and less diversified company
than is currently the case with Promus. In addition, the division of Promus may
result in some temporary dislocation and inefficiencies to the business
operations, as well as the organization and personnel structure, of each
company. Nevertheless, the Promus Board believes that separation of the two
companies also will result in certain long-term operating efficiencies by
allowing the companies to focus on their respective businesses.
 
    Certain Tax Considerations. If either the Embassy Distribution or the
Distribution were not to qualify under Section 355 of the Code, then, in
general, Embassy or Promus would recognize gain equal to the excess of the fair
market value of the PHC Common Stock over Embassy's tax basis in the PHC Common
Stock immediately prior to the transaction. This tax would be payable by
Harrah's Entertainment, although under certain limited circumstances, PHC has
agreed to indemnify Harrah's Entertainment for such tax liability. See
"--Relationship Between PHC and Harrah's Entertainment After the
Distribution--Tax Sharing Agreement." Each member of the Promus consolidated
group (including PHC and its subsidiaries) would remain jointly and severally
liable for such tax liability.
 
    In addition, if the transaction were taxable, each Promus stockholder would
be treated as having received a taxable dividend equal to the fair market value
of the PHC Common Stock received, if, and to the extent that, Promus has (as
expected) sufficient current and accumulated earnings and profits. If, and to
the extent that, Promus did not have sufficient earnings and profits, each
Promus stockholder would (a) first reduce his tax basis in Promus Common Stock
(but not below zero) to the extent that the value of the PHC Common Stock
received exceeds his pro rata share of such earnings and profits and (b) then
recognize gain from the exchange of his Promus Common Stock to the extent the
value of the PHC Common Stock received exceeds both his pro rata share of
earnings and profits and his tax basis in his Promus Common Stock. If the
transaction were taxable, each stockholder's tax basis in his PHC Common Stock
after the Distribution would be equal to its fair market value at the time of
the Distribution.
 
                                       22
<PAGE>
    No Current Public Market for PHC Common Stock. There is not currently a
public market for PHC Common Stock and there can be no assurance as to the
prices at which trading in PHC Common Stock will occur after the Distribution.
Until PHC Common Stock is fully distributed and an orderly market develops, the
prices at which trading in such stock occurs may fluctuate significantly. PHC
intends to list the PHC Common Stock and the associated PHC Rights on the New
York Stock Exchange, the Midwest Stock Exchange, the Pacific Stock Exchange and
the Philadelphia Stock Exchange. See "--Listing and Trading of PHC Common
Stock."
 
    Change in Trading Prices of Harrah's Entertainment Common Stock. After the
Distribution, it is expected that Harrah's Entertainment Common Stock (formerly
Promus Common Stock) will continue to be listed and traded on the New York Stock
Exchange, the Midwest Stock Exchange, the Pacific Stock Exchange and the
Philadelphia Stock Exchange. As a result of the Distribution, the trading price
range of Harrah's Entertainment Common Stock is expected to be significantly
lower than the trading price range of Promus Common Stock prior to the
Distribution. The combined trading prices of PHC Common Stock and Harrah's
Entertainment Common Stock held by stockholders after the Distribution may be
less than, equal to or greater than the trading prices of Promus Common Stock
prior to the Distribution. See "--Listing and Trading of Harrah's Entertainment
Common Stock."
 
    Dividend Policies. Neither Promus nor PHC presently intend to declare any
cash dividends on either the PHC Common Stock or the Harrah's Entertainment
Common Stock after the Distribution. It is expected that certain debt agreements
of PHC and Harrah's Entertainment or their subsidiaries will substantially limit
these companies' respective ability to pay dividends. The declaration and
payment of dividends by PHC is at the discretion of the PHC Board. The
declaration and payment of dividends by Harrah's Entertainment is at the
discretion of the Harrah's Entertainment Board. The PHC Board and the Harrah's
Entertainment Board intend to reevaluate their respective dividend policies in
the future in light of their respective companies' results of operations,
financial conditions, cash requirements, future prospects and other factors
deemed relevant by the respective boards of directors. There can be no assurance
that any dividends will be paid in the future.
 
    Certain Antitakeover Features. If the Distribution Proposals are approved
and the Distribution is consummated, the PHC Certificate and the PHC Bylaws will
contain several provisions, all of which are now in effect with respect to
Promus and will continue to be in effect with respect to Harrah's Entertainment,
that may make the acquisition of control of PHC difficult and expensive. See
"--Certain Provisions of the PHC Certificate and PHC Bylaws."
 
    Pending Litigation. Bass Public Limited Company, Bass International Holdings
N.V., Bass (U.S.A.) Incorporated, Holiday Corporation and Holiday Inns, Inc.
(collectively "Bass") v. The Promus Companies Incorporated (the "Bass
Litigation"). A complaint was filed in the United States District Court for the
Southern District of New York against Promus on February 6, 1992, under Civil
Action No. 92 Civ. 0969 (SWK). The complaint alleges violation of Rule 10b-5 of
the federal securities laws, intentional and negligent misrepresentation, breach
of express warranties, breach of contract, and express and equitable
indemnification. The complaint generally alleges breaches of representations and
warranties under the Merger Agreement (the "Bass Merger Agreement") with respect
to the 1990 spin-off of Promus and acquisition of the Holiday Inn hotel business
by Bass (the "Bass Merger"), violation of the federal securities laws due to
such alleged breaches, and breaches of the Tax Sharing Agreement between Bass
and Promus (the "Bass Tax Sharing Agreement") entered into at the closing of the
Merger Agreement. The complaint seeks an unspecified amount of damages,
unspecified punitive or exemplary damages, and declaratory relief. On September
30, 1994, counsel to Bass wrote to Promus and the Magistrate Judge specifying a
damage claim of up to approximately $192.2 million for (i) alleged breach of
warranties regarding compliance with the standards manual by company owned
hotels, (ii) alleged breach of warranties regarding compliance with the
standards manual by franchised hotels, (iii) alleged undisclosed actions, suits
and investigations, and (iv) alleged undisclosed contingent lease obligations.
Bass also seeks indemnity for undisclosed contingent lease obligations totalling
approximately $86 million as to which Bass does not identify any damages as yet
incurred. Promus has
 
                                       23
<PAGE>
filed (a) an answer denying, and asserting affirmative defenses to, the
substantive allegations of the complaint and (b) counterclaims alleging that
Bass has breached the Bass Tax Sharing Agreement and agreements ancillary to the
Bass Merger Agreement. The counterclaims request unspecified compensatory
damages, injunctive and declaratory relief and Promus's costs, including
reasonable attorneys fees and expenses. The Magistrate Judge has issued a
scheduling order with a pre-trial order due on December 15, 1995; however, no
trial date has been set. Substantial discovery has been conducted by the parties
but considerable factual discovery remains to be conducted.
 
    Promus believes that it has complied with all applicable laws and agreements
with Bass in connection with the Bass Merger and is defending its position
vigorously. However, active discussions which may lead to settlement are
ongoing.
 
    Under the Bass Litigation Agreement (as hereinafter defined), Harrah's
Entertainment shall assume and agree to discharge and hold PHC harmless from
debts, liabilities or other obligations, including any related claims which may
be asserted, whether prior to or after the Distribution Date, arising from the
Bass Litigation. See "--Relationship between PHC and Harrah's Entertainment
after the Distribution--Bass Litigation Agreement."
 
    Certain Consent Requirements. Promus has reviewed applicable governmental
regulations, its existing debt obligations and other contractual arrangements to
determine whether consummation of the Distribution, as structured, and related
transactions would result in a violation of these regulations or obligations. In
a substantial number of situations, an amendment, consent or waiver from third
parties, including governmental agencies and gaming authorities, will be
required to avoid noncompliance with such regulations or a default under such
obligations. It is a condition of the Distribution that these amendments,
consents or waivers have been obtained, except for those the failure of which to
obtain would not have a material adverse effect on PHC or Harrah's
Entertainment. The amendments, consents or waivers upon which Promus is
conditioning the Distribution include, without limitation, consents from holders
of the 10 7/8% Notes and the 8 3/4% Notes to certain amendments to the covenants
contained in such Notes and an amendment to the Embassy Bank Credit Facility to
accommodate the Distribution. See "--Financing--Harrah's Entertainment,"
"--Consent Solicitation" and "--Regulatory Approvals."
 
    Potential Conflicts. Subsequent to the Distribution, the interests of PHC
and Harrah's Entertainment may potentially conflict due to the ongoing
relationships between the companies. Such sources of conflict include the fact
that after the Distribution, Harrah's Entertainment and PHC will enter into a
noncompetition agreement that will limit the competition between PHC and
Harrah's Entertainment. See "--Relationships Between PHC and Harrah's
Entertainment after the Distribution--Noncompetition Agreement." In addition,
Michael D. Rose will serve as chairman of the Harrah's Entertainment Board and
as Chairman of the PHC Board, Ronald Terry will serve as a director of Harrah's
Entertainment and as a director of PHC, and Ben C. Peternell will serve as an
executive officer of Harrah's Entertainment and as a director of PHC. Messrs.
Rose, Terry and Peternell, as well as certain other officers and directors of
PHC and Harrah's Entertainment, will also own shares (and/or options or other
rights to acquire shares) in both companies following the Distribution. See
"--Relationships Between PHC and Harrah's Entertainment after the Distribution,"
"--Management of PHC" and "--Management of Harrah's Entertainment." Such
relationships may be adversarial under certain circumstances. Appropriate
policies and procedures will be followed by the boards of directors of each
company to limit the involvement of Messrs. Rose, Terry and Peternell (and, if
appropriate, other officers and directors of such companies) in conflict
situations, including requiring them to abstain from voting as directors of
either PHC or Harrah's Entertainment on certain matters which present a conflict
between the two companies. See "--Relationship between PHC and Harrah's
Entertainment after the Distribution--Policies and Procedures for Addressing
Conflicts."
 
    Fraudulent Transfer Considerations; Legal Dividend Requirements. The Promus
Board does not intend to consummate the Distribution unless it is satisfied
regarding the solvency of Promus, PHC and
 
                                       24
<PAGE>
Harrah's Entertainment and the permissibility of the Distribution under Section
170 of the Delaware General Corporation Law ("DGCL"). There is no certainty,
however, that a court would find the evidence relied on by the Promus Board to
be binding on creditors of Promus, PHC or Harrah's Entertainment or that a court
would reach the same conclusions suggested by such evidence in determining
whether Promus, PHC or Harrah's Entertainment was solvent or insolvent at the
time of, or after giving effect to, the Distribution.
 
    If a court in a lawsuit filed by an unpaid creditor or representative of
unpaid creditors, such as a trustee in bankruptcy, were to find that at the time
the Distribution and the Embassy Distribution were consummated, Promus or
Embassy, as the case may be, (i) was insolvent, (ii) was rendered insolvent by
reason of the Embassy Distribution or the Distribution, (iii) was engaged in a
business or transaction for which the remaining assets of Promus or Embassy, as
the case may be, constituted unreasonably small capital, or (iv) intended to
incur, or believed it would incur, debts beyond its ability to pay as such debts
matured, such court may be asked to void the Distribution (in whole or in part)
as a fraudulent conveyance and require that the stockholders return the special
dividend (in whole or in part) to Promus or Embassy, or require Harrah's
Entertainment to fund certain liabilities of PHC for the benefit of creditors,
or require PHC to fund certain liabilities of Harrah's Entertainment for the
benefit of creditors. The measure of insolvency for purposes of the foregoing
will vary depending upon the jurisdiction whose law is being applied. Generally,
however, Promus or Embassy, as the case may be, would be considered insolvent if
the fair value of their respective assets were less than the amount of their
respective liabilities or if they incurred debt beyond their ability to repay
such debt as it matures. In addition, under Section 170 of the DGCL (which is
applicable to Embassy in the Embassy Distribution and to Promus in the
Distribution) a corporation generally may make distributions to its stockholders
only out of its surplus (net assets minus capital) and not out of capital.
 
    The Promus Board and management believe that, in accordance with the
evidence examined in connection with the Distribution, (a) Promus and Embassy,
each will be solvent at the time of the Distribution (in accordance with the
foregoing definitions), will be able to repay its debts as they mature following
the Distribution and will have sufficient capital to carry on its businesses,
and (b) the Embassy Distribution and the Distribution will be made entirely out
of surplus, as provided under Section 170 of the DGCL.
 
FUTURE MANAGEMENT OF THE SEPARATE COMPANIES
 
    PHC. Following the Distribution it is intended that PHC will continue to
operate the Hotel Business substantially in the manner in which it is currently
operated. PHC will seek to expand market share and, with access to capital at
favorable rates, to take advantage of investment and growth opportunities in the
Hotel Business. PHC will conduct the Hotel Business with substantially the same
operating management with which it is presently conducted: Mr. Rose will be
Chairman of the Board; Raymond E. Schultz will be the President and Chief
Executive Officer; David C. Sullivan will be the Executive Vice President and
Chief Operating Officer; and Donald H. Dempsey will be Senior Vice President and
Chief Financial Officer. The other executive officers of PHC will be drawn from
the current management of Promus. See "--Management of PHC--Executive Officers."
 
    Harrah's Entertainment. Following the Distribution it is intended that the
Casino Business will continue to be operated substantially in the manner in
which it is currently operated. Mr. Rose will remain as Chairman of the Board;
Philip G. Satre will remain as President and Chief Executive Officer; and
Charles A. Ledsinger, Jr. will remain as Senior Vice President and Chief
Financial Officer.
 
ASSET TRANSFERS
 
    Prior to the Distribution Date, Promus will consummate the Asset Transfers
consisting of the transfer to PHC of the stock of certain subsidiaries
principally engaged in the Hotel Business, and certain other transactions
intended to allocate assets and liabilities relating to the Hotel Business to
 
                                       25
<PAGE>
PHC and assets and liabilities relating to the Casino Business to Harrah's
Entertainment. Stockholder approval is not being sought with respect to the
Asset Transfers and Promus may proceed with certain of the Asset Transfers
whether or not stockholder approval is obtained for the Distribution Proposals.
 
RELATIONSHIP BETWEEN PHC AND HARRAH'S ENTERTAINMENT AFTER THE DISTRIBUTION
 
    For the purpose of governing certain of the ongoing relationships between
PHC and Harrah's Entertainment after the Distribution and to provide mechanisms
for an orderly transition, Promus and PHC have entered or will enter into the
various agreements and will adopt policies as described in this section. Promus
and PHC believe that the agreements are fair to both parties and contain terms
which generally are comparable to those which would have been reached in
arm's-length negotiations with unaffiliated parties (although comparisons are
difficult with respect to certain agreements that relate to the specific
circumstances of this transaction). In some cases (such as the Distribution
Agreement and the Tax Sharing Agreement each as hereinafter defined) the
agreements are comparable to those used by other companies in similar
transactions. In each case, the terms of these agreements have been reviewed by
individuals who will be included at a senior management level within Harrah's
Entertainment and by individuals who will be included at a senior management
level within PHC.
 
    Distribution Agreement. Prior to the Distribution Date, Promus and PHC will
enter into a Distribution Agreement (the "Distribution Agreement"), which will
provide for, among other things, (i) certain of the Asset Transfers, (ii) the
Distribution, (iii) the division of certain liabilities between Harrah's
Entertainment and PHC, and (iv) certain other agreements governing the
relationship between Harrah's Entertainment and PHC following the Distribution.
 
    Subject to certain exceptions, the Distribution Agreement will provide for,
among other things, assumptions of liabilities and cross-indemnities designed to
allocate, effective as of the Distribution Date, financial responsibility for
the liabilities arising out of or in connection with the Hotel Business to PHC
and its subsidiaries, and financial responsibility for the liabilities arising
out of or in connection with the Casino Business to Harrah's Entertainment and
its retained subsidiaries. The agreements to be executed in connection with the
Distribution Agreement will set forth certain specific allocations of
liabilities between Harrah's Entertainment and PHC. See "--Employee Benefits
Allocation Agreement" and "--Tax Sharing Agreement" below. The Distribution
Agreement will also provide for the allocation of costs and benefits under
existing insurance policies (including self-insured programs) between Harrah's
Entertainment and PHC after the Distribution Date and set forth procedures for
the administration of insured claims.
 
    To avoid adversely affecting the intended tax consequences of the
Distribution and related transactions, the Distribution Agreement provides that,
until the second anniversary of the Distribution Date, PHC must obtain an
opinion of counsel reasonably satisfactory to Harrah's Entertainment before PHC
may make certain material dispositions of its assets, engage in certain
repurchases of PHC's capital stock or cease the active conduct of its business
independently, with its own employees and without material changes. PHC does not
expect these limitations to inhibit significantly its operations, growth
opportunities or its ability to respond to unanticipated developments. Harrah's
Entertainment must also obtain an opinion of counsel reasonably satisfactory to
PHC before Harrah's Entertainment may engage in similar transactions during such
period. See "--Certain Special Considerations-- Certain Tax Considerations."
Harrah's Entertainment does not expect these limitations to inhibit
significantly its operations, growth opportunities or its ability to respond to
unanticipated developments.
 
    The Distribution Agreement will also provide that by the Distribution Date,
the PHC Certificate and PHC Bylaws shall be in the forms attached hereto as
Annex II-A and II-B, respectively, and that PHC and Promus will take all actions
which may be required to elect or otherwise appoint, as directors of PHC, the
persons indicated herein. See "--Description of PHC Capital Stock," "--Certain
Provisions of the PHC Certificate and PHC Bylaws" and "--Management of PHC--PHC
Board."
 
                                       26
<PAGE>
    The Distribution Agreement will also provide that each of Harrah's
Entertainment and PHC will be granted access to certain records and information
in the possession of the other, and requires the retention by each of Harrah's
Entertainment and PHC of all such information in its possession for a period of
ten years following the Distribution, and thereafter will require that each
party give the other prior notice of its intention to dispose of such
information. In addition, the Distribution Agreement will provide for the
allocation of shared privileges with respect to certain information and will
require each of Harrah's Entertainment and PHC to obtain the consent of the
other prior to waiving any shared privilege.
 
    The Distribution Agreement will provide that, except as otherwise set forth
therein or in any related agreement, all costs and expenses in connection with
the Distribution will be charged to the party for whose benefit the expenses are
incurred, with any expenses which cannot be allocated on such basis to be split
equally between the parties.
 
    Employee Benefits Allocation Agreement. Prior to the Distribution Date,
Promus and PHC will enter into an Employee Benefits and Other Employment Matters
Allocation Agreement (the "Employee Benefits Allocation Agreement") providing
for the allocation of certain responsibilities with respect to employee
compensation, benefits and labor matters. The allocation of responsibility and
adjustments to be made pursuant to the Employee Benefits Allocation Agreement
are substantially consistent with the existing rights of Promus's employees
under Promus's various compensation plans. The Employee Benefits Allocation
Agreement will provide that, effective as of the Distribution Date, Harrah's
Entertainment will, or will cause one or more of its subsidiaries to, assume or
retain, as the case may be, all liabilities of Promus and its subsidiaries, to
the extent unpaid as of the Distribution Date, under employee benefit plans,
policies, arrangements, contracts and agreements with respect to employees who
on or after the Distribution Date will be employees of Harrah's Entertainment or
its subsidiaries ("Harrah's Entertainment Employees") and certain liabilities
with respect to all current and former employees of Promus as described more
fully below. The Employee Benefits Allocation Agreement will also provide that
PHC generally will assume or retain, as the case may be, all liabilities under
employee benefits plans with respect to employees of PHC or any of its retained
subsidiaries after the Distribution ("PHC Employees").
 
    Promus currently provides additional compensation to its employees under one
or more of the following benefit plans: The Promus Companies Incorporated
Savings and Retirement Plan (the "Promus S&RP"), The Promus Companies
Incorporated Executive Deferred Compensation Plan (the "Promus Executive
Deferred Compensation Plan"), The Promus Companies Incorporated Deferred
Compensation Plan (the "Promus Deferred Compensation Plan"), The Promus
Companies Incorporated 1990 Stock Option Plan (the "Promus Stock Option Plan"),
The Promus Companies Incorporated 1990 Restricted Stock Plan (the "Promus
Restricted Stock Plan") and The Promus Companies Incorporated Employee Stock
Purchase Plan (the "Promus ESPP"). As of January 31, 1995, 443,045 shares of
Promus Common Stock were reserved for issuance under the Promus Restricted Stock
Plan and 1,738,648 shares of Promus Common Stock were reserved for issuance of
new options under the Promus Stock Option Plan.
 
    Pursuant to the Employee Benefits Allocation Agreement and subject to
certain conditions set forth in that Agreement, in connection with the
Distribution, each existing company employee benefit plan will be treated in the
following manner:
 
    Effective on the Distribution Date, PHC will establish a Savings and
Retirement Plan (the "PHC S&RP") which will be substantially similar to the
Promus S&RP. Subsequent to the Distribution, the account balances of Harrah's
Entertainment Employees as well as the account balances of persons who
terminated employment with Promus or its subsidiaries prior to the Distribution
Date will be retained in the Promus S&RP (which will be renamed the Harrah's
Entertainment Savings and Retirement Plan (the "Harrah's Entertainment S&RP")).
As soon as practical after the Distribution Date, the account balances of PHC
Employees will be transferred to the PHC S&RP. It is anticipated that for the
 
                                       27
<PAGE>
remainder of the 1995 Plan Year (the Distribution Date through December 31,
1995), the rate of company contributions made to the PHC S&RP will continue at
the same rate that contributions were previously made to the Promus S&RP. For
example, PHC will contribute $1 to the PHC S&RP for every $1 contributed by each
participant in the PHC S&RP up to the limit of 6% of compensation as currently
provided by the Promus S&RP. Beginning in 1996, the amount of PHC contributions
under the PHC S&RP will be at the sole discretion of the PHC Board or its
appropriate committees. It is the intention of PHC that the PHC S&RP continue to
be a viable and competitive retirement savings vehicle for participating
employees.
 
    Under the Promus Executive Deferred Compensation Plan, approximately 120
executives, including retirees have deferred compensation accounts. Under the
Promus Deferred Compensation Plan, approximately 60 key employees, including
terminated employees, have deferred compensation accounts. PHC has adopted a PHC
Executive Deferred Compensation Plan (the "PHC Executive Deferred Compensation
Plan") and a PHC Deferred Compensation Plan (the "PHC Deferred Compensation
Plan") which will go into effect immediately after the Distribution and will
have terms and conditions substantially similar to those governing the Promus
plans. In connection with the Distribution, PHC will assume the obligation for
all undistributed account balances accrued as of the Distribution Date with
respect to PHC Employees. Harrah's Entertainment will remain obligated for all
undistributed account balances accrued as of the Distribution Date for Harrah's
Entertainment Employees and for any employees of Promus and its subsidiaries who
terminated employment prior to the Distribution Date.
 
    The Promus Restricted Stock Plan provides additional compensation incentives
to key employees in the form of restricted shares of Promus Common Stock. Each
holder of restricted stock, whether a Harrah's Entertainment Employee or a PHC
Employee, will receive, as part of the Distribution and as required by
provisions of the plan, a dividend of one share of PHC Common Stock for each two
shares of Promus Common Stock held for participants under the plan as of the
Distribution Date. (A fractional share of PHC stock will be rounded to the next
highest share.) Such shares of PHC Common Stock will be unrestricted.
 
    PHC has adopted the PHC 1995 Restricted Stock Plan (the "PHC Restricted
Stock Plan") which will go into effect immediately after the Distribution.
Subject to the approval of PHC Employees who hold restricted shares of Promus
Common Stock under the Promus Restricted Stock Plan, effective upon the
Distribution, such restricted shares of Promus Common Stock will be cancelled
and in lieu thereof, such employees will receive an adjusted number of
restricted shares of PHC Common Stock which will vest under the same terms and
conditions as the restricted shares of Promus Common Stock. The cancelled
restricted shares of Promus Common Stock will be returned to the Promus
Restricted Stock Plan and will be available for reissuance. For a description of
the adjustments, see "--Management of PHC--PHC Compensation Plans."
 
    The Promus Restricted Stock Plan will continue in effect after the
Distribution and will be renamed the Harrah's Entertainment Restricted Stock
Plan. The Harrah's Entertainment Restricted Stock Plan will be amended as
described under "Amendments to Promus 1990 Restricted Stock Plan."
 
    The purpose of the Promus Stock Option Plan is to provide additional long
term incentives to management employees through awards of either nonqualified
options or incentive stock options.
 
    PHC has adopted a PHC Stock Option Plan (the "PHC Stock Option Plan")
containing substantially identical terms and conditions as the Promus Stock
Option Plan. Subject to the approval of PHC Employees who hold options under the
Promus Stock Option Plan, effective upon the Distribution, such employees will
receive, in substitution therefor, an adjusted number of options to purchase PHC
Common Stock. For a description of these adjustments, see "--Management of
PHC--PHC Compensation Plans." The stock options held by such employees under the
Promus Stock Option Plan will be cancelled as of the Distribution Date. The
shares subject to such cancelled options will be returned to the Promus Stock
Option Plan and will be available for reissuance.
 
                                       28
<PAGE>
    Upon completion of the Distribution, it is expected that the market price of
Harrah's Entertainment Common Stock will be significantly less than the market
price of Promus Common Stock immediately prior to the Distribution. Accordingly,
the Promus HR Committee has determined that each outstanding stock option that
will be held by participants who will be employed by Harrah's Entertainment
immediately after the Distribution will be adjusted in connection with the
Distribution to preserve the value of the option. The adjustment would preserve
the approximate aggregate spread value of stock options that existed immediately
prior to the Distribution. To accomplish this, the number of outstanding Promus
stock options held by a Harrah's Entertainment employee and the exercise price
of those options will be adjusted as follows: The number of shares subject to
the option will be multiplied by the market price of Promus Common Stock
immediately prior to the Distribution (the "Pre-Distribution Promus Share
Price") and the resulting number will be divided by the average of the closing
prices of Harrah's Entertainment Common Stock on the New York Stock Exchange
during the ten trading days immediately following the Distribution Date (the
"Post-Distribution Harrah's Entertainment Share Price"); the exercise price of
the option will be multiplied by the Post-Distribution Harrah's Entertainment
Share Price and the resulting number will be divided by the Pre-Distribution
Promus Share Price. Fractions will be rounded to the next highest share and next
lowest cent, respectively. The Pre-Distribution Promus Share Price will be the
closing price of Promus Common Stock on the New York Stock Exchange on the
Distribution Date.
 
    The Promus Stock Option Plan will be amended as described under "Amendments
to Promus 1990 Stock Option Plan."
 
    Promus is the sponsor of a plan under which employees may purchase Promus
Common Stock through an arrangement with Merrill Lynch. Employees may make such
purchases on a monthly basis through payroll deduction. The Company's only
connection with the plan was to arrange the program with Merrill Lynch and the
Company pays the brokerage commissions on the purchases of stock by employees.
It is anticipated that PHC will adopt a similar plan for its employees to
purchase PHC stock after the Distribution. The Promus ESPP will continue in
effect after the Distribution and it will be renamed the Harrah's Entertainment
Employee Stock Purchase Plan. Participants in the Promus ESPP will receive the
Distribution in the same manner as all other stockholders. Participants in the
Promus ESPP who become employed by PHC will no longer participate in the Promus
ESPP and may withdraw their investments from that plan after the Distribution
Date.
 
    Embassy, as the sole stockholder of PHC prior to the Distribution, has
approved the adoption by PHC of the PHC S&RP, the PHC Executive Deferred
Compensation Plan, the PHC Deferred Compensation Plan, the PHC Restricted Stock
Plan, the PHC Stock Option Plan, the PHC Key Executive Officer Annual Incentive
Plan, and the PHC Nonmanagement Directors Stock Incentive Plan. For a
description of these plans, see "--Management of PHC--PHC Compensation Plans."
 
    Harrah's Entertainment will assume, with respect to Harrah's Entertainment
Employees and all retired or terminated employees of Promus and its
subsidiaries, all liabilities and obligations as of the Distribution Date for
medical, dental and vision plan coverage and for vacation pay and other payment
obligations under Promus's welfare plans. PHC will similarly assume, with
respect to PHC Employees, all liabilities and obligations as of the Distribution
Date for medical, dental and vision coverage and for vacation pay and other
payment obligations under welfare plans that pertain to PHC Employees.
 
    The Employee Benefits Allocation Agreement will provide that employment by
PHC of individuals who were employees of Promus or any of its subsidiaries
immediately prior to the Distribution Date will not be deemed a severance of
employment for purposes of any policy, plan, program or agreement that provides
for the payment of severance pay, salary continuation or similar benefits.
 
    Tax Sharing Agreement. PHC and Harrah's Entertainment will enter into a tax
sharing agreement (the "Tax Sharing Agreement") that defines the parties' rights
and obligations with respect to deficiencies and refunds of federal, state and
other income or franchise taxes relating to Promus's business for tax years
prior to the Distribution and with respect to certain tax attributes of Promus
after the Distribution. In general, with respect to periods ending on or before
the last day of the year in which
 
                                       29
<PAGE>
the Distribution occurs, Harrah's Entertainment is responsible for (i) filing
consolidated federal tax returns for the Harrah's Entertainment affiliated
group, including in each case PHC and its subsidiaries for the relevant periods
of time that such companies were members of the applicable group, and (ii)
paying the taxes relating to such returns except to the extent solely
attributable to the Hotel Business (including any subsequent adjustments
resulting from the redetermination of such tax liabilities by the applicable
taxing authorities). PHC will reimburse Harrah's Entertainment for the portion
of such taxes solely relating to the Hotel Business. The responsibility for
state and local tax returns, audits and payments for periods prior to the
Distribution will be allocated between Harrah's Entertainment and PHC according
to their respective properties and businesses as of the Distribution Date,
unless otherwise specifically provided in the Tax Sharing Agreement. PHC is
responsible for audits, filing returns and paying taxes related to the Hotel
Business for subsequent periods. PHC and Harrah's Entertainment have agreed to
cooperate with each other and to share information in preparing such tax returns
and in dealing with other tax matters. If either the Embassy Distribution or the
Distribution were taxable, the tax would be payable by Harrah's Entertainment,
except that in certain limited circumstances PHC has agreed to indemnify
Harrah's Entertainment for such tax liability. Harrah's Entertainment is also
responsible for paying all taxes of the Promus group and its successors for
periods prior to February 7, 1990.
 
    Trademark Assignment Agreement. Pursuant to the terms of a Trademark
Assignment Agreement between Harrah's Entertainment and PHC (the "Trademark
Assignment Agreement"), all of Promus's rights, title and interests in certain
trademarks, including the trademarks "Promus," "Embassy Suites," "Hampton Inn,"
and "Homewood Suites," will be conveyed to PHC. After the Distribution, Embassy
will change its name to Harrah's Operating Company, Inc.
 
    Noncompetition Agreement. PHC and Harrah's Entertainment will enter into a
noncompetition agreement as part of the Distribution Agreement (the
"Noncompetition Agreement") that defines the parties' rights and obligations
with respect to certain businesses to be operated by PHC and Harrah's
Entertainment. Pursuant to the Noncompetition Agreement, PHC and its affiliates
will be prohibited, without the express written consent of Harrah's
Entertainment, from competing with the Casino Business of Harrah's
Entertainment, provided (i) that such restrictions shall not prevent PHC from
operating the Hotel Business in competition with Harrah's Entertainment's casino
hotel facilities and (ii) that two years after the Noncompetition Agreement has
become effective and for the remaining term of such agreement, such restrictions
shall not prevent PHC from competing with the Casino Business in geographic
areas where Harrah's Entertainment is prohibited, by law or by contract, from
operating casino facilities (or any additional casino facilities). Harrah's
Entertainment and its affiliates will be prohibited, without the express written
consent of PHC, from competing with the Hotel Business of PHC, provided that
such restrictions shall not prevent or impair the operation by Harrah's
Entertainment of any casino hotel facility as such casino hotel facility may be
operated presently or in the future. The Noncompetition Agreement has a seven
year term commencing on the Distribution Date.
 
    Furthermore, PHC and Harrah's Entertainment shall each be prohibited for a
period of    years after the Distribution Date from soliciting the employment of
any employee of the other company except for certain employees identified in the
Distribution Agreement.
 
    Policies and Procedures for Addressing Conflicts. After the Distribution,
PHC and Harrah's Entertainment will have significant contractual and other
ongoing relationships, as described herein. Such ongoing relationships may
present certain conflict situations for Mr. Rose, who will serve as Chairman of
the PHC Board and the Harrah's Entertainment Board, Mr. Terry, who will serve as
a director of PHC and as a director of Harrah's Entertainment, and Mr.
Peternell, who will serve as a director of PHC and as an executive officer of
Harrah's Entertainment. Messrs. Rose, Terry and Peternell, as well as other
executive officers and directors of PHC and Harrah's Entertainment, will also
own (or have options or other rights to acquire) a significant number of shares
of common stock in both companies. See "--Certain Special
Considerations--Potential Conflicts," "--Management of PHC"
 
                                       30
<PAGE>
and "--Management of Harrah's Entertainment." Harrah's Entertainment and PHC
will adopt appropriate policies and procedures to be followed by the boards of
directors of each company to limit the involvement of Messrs. Rose, Terry and
Peternell (and other executive officers and directors having a significant
ownership interest in both companies) in conflict situations, including matters
relating to contractual relationships or litigation between the companies. Such
procedures will include requiring Messrs. Rose, Terry and Peternell (or such
other executive officers or directors having a significant ownership interest in
both companies) to abstain from making management decisions in their capacities
as officers of PHC and Harrah's Entertainment, respectively, and to abstain from
voting as directors of either company, with respect to matters that present a
significant conflict of interest between the companies. Whether or not a
significant conflict of interest situation exists will be determined on a case-
by-case basis depending on such factors as the dollar value of the matter, the
degree of personal interest (or such other executive officers and directors
having a significant ownership interest in both companies) in the matter, the
respective interests of the stockholders of PHC or Harrah's Entertainment and
the likelihood that resolution of the matter will have significant strategic,
operational or financial implications for the business of the respective
companies. It will be a principal responsibility of the general counsel of each
company to monitor this issue in consultation with the audit committee of the
board of directors of the company in question. For a further discussion of the
possible conflicts of interest between PHC and Harrah's Entertainment, see
"--Certain Special Considerations--Potential Conflicts."
 
    Information Technology Sharing Agreements. Harrah's Entertainment and PHC
will enter into several information technology sharing agreements for the
purpose of governing certain relationships between PHC and Harrah's
Entertainment after the Distribution. These agreements include the following:
(i) a data center lease under which PHC will provide Harrah's Entertainment with
space and certain computer services at PHC's Data Center, (ii) a marketing
services agreement under which PHC will provide Harrah's Entertainment with the
use of certain facilities for processing reservations, (iii) a reservations
system agreement under which PHC will provide Harrah's Entertainment with
certain access to the PHC's computer reservation system, (iv) a satellite
services agreement under which PHC will provide Harrah's Entertainment with
certain access to PHC's satellite communications system, and (v) a software
agreement which will define the rights of Harrah's Entertainment and PHC to the
use of certain software. These agreements will contain commercially reasonable
terms to be negotiated by the parties.
 
    Bass Litigation Agreement. Under an agreement between Harrah's Entertainment
and PHC (the "Bass Litigation Agreement"), Harrah's Entertainment shall assume
and agree to discharge and hold PHC harmless from debts, liabilities or other
obligations, including any related claims which may be asserted, whether prior
to or after the Distribution Date, arising from the Bass Litigation. The Bass
Litigation Agreement also requires Harrah's Entertainment and PHC to cooperate
with each other in certain respects in connection with the Bass Litigation.
Harrah's Entertainment has agreed to pay all of the out-of-pocket expenses
(including any reasonable fees of legal counsel) of PHC related to such
cooperation. PHC has agreed that the defense or prosecution of the Bass
Litigation shall be solely under the direction and control of Harrah's
Entertainment, provided that, without PHC's consent, Harrah's Entertainment may
not settle any claims or enter into any agreements in connection therewith if
doing so would prejudice PHC in a manner not adequately compensated by the
indemnification provisions of the Bass Litigation Agreement. PHC has also agreed
to reimburse Harrah's Entertainment for any tax benefits realized by PHC or its
subsidiaries for which Harrah's Entertainment shall be obligated to reimburse
Bass under the terms of the Bass Tax Sharing Agreement. See "--Certain Special
Considerations--Pending Litigation."
 
    Transitional Services Agreements. In addition to the agreements described
above, PHC and Harrah's Entertainment will enter into a number of other
agreements pursuant to which Harrah's Entertainment will provide certain
continuing services to PHC, or PHC will provide certain services to Harrah's
Entertainment, for limited transitional periods. Such services will be provided
on market terms and conditions. Subject to the termination provisions of the
specific agreements, PHC or Harrah's
 
                                       31
<PAGE>
Entertainment, as the case may be, will be free to procure such services from
outside vendors or may develop an in-house capability in order to provide such
services internally. Promus believes that these agreements are based on
commercially reasonable terms including pricing and payment terms.
 
FINANCING
 
    PHC. Promus and Embassy have obtained a commitment from NationsBank under
which NationsBank or a group of banks and other financial institutions including
NationsBank will provide PHC with the PHC Bank Credit Facilities in aggregate
principal amount of $350 million. The PHC Bank Credit Facilities will consist of
the Five Year Revolver, a $300 million revolving credit facility with a maturity
of five years, and the Extendible Revolver, a $50 million annually extendible
revolving credit facility with an initial maturity of 364 days. The Extendible
Revolver is convertible into a two-year term loan with equal amortizing payments
over such two-year period. Initially, approximately $210 million will be drawn
by Embassy under the PHC Bank Credit Facilities and used by Embassy to retire
existing debt. Upon the consummation of the Distribution, the PHC Bank Credit
Facilities will be included among the liabilities transferred by Promus and
Embassy to PHC, and Promus and Embassy will be released from liability under the
PHC Bank Credit Facilities. The remaining availability under the PHC Bank Credit
Facilities are to be used for working capital, hotel development and other
general corporate purposes and to pay certain costs and expenses of the
Distribution.
 
    Interest on the drawn portion of the PHC Bank Credit Facilities will be, at
the option of PHC, equal to either (i) the Base Rate (as hereinafter defined) or
(ii) the LIBOR rate plus an applicable margin presently expected to range at the
closing from 35 to 50 basis points for the Five-Year Revolver and from 40 to 55
basis points for the Extendible Revolver. "Base Rate" is the higher of the
Federal funds rate plus 50 basis points and NationsBank's prime lending rate.
From and after the closing of the PHC Bank Credit Facilities, PHC will be
required to pay a facility fee on the PHC Bank Credit Facilities commitments
(whether drawn or undrawn) presently expected to range at the closing from 20 to
25 basis points for the Five-Year Revolver and from 15 to 20 basis points for
the Extendible Revolver.
 
    There will be provisions for mandatory repayments of the PHC Bank Credit
Facilities with proceeds of certain asset dispositions. The PHC Bank Credit
Facilities will be secured by the pledge of stock of, and guaranteed by, the
material subsidiaries of PHC. The PHC Bank Credit Facilities will also contain
certain representations and warranties relating to corporate existence,
corporate and governmental authorization, financial information, absence of
material adverse change, compliance with laws, compliance with ERISA, absence of
litigation, payment of taxes, full disclosure and absence of liens and
encumbrances, and financial maintenance covenants and other covenants
restricting other indebtedness, asset sales, mergers and acquisitions, dividends
and transactions with affiliates.
 
    Closing of the PHC Bank Credit Facilities is subject to certain conditions,
including the execution of definitive credit documentation, receipt of all
necessary approvals, no material adverse change in PHC or its business, and the
consummation of certain transactions related to the Distribution. See
"--Management's Discussion and Analysis of Historical Financial Condition and
Results of Operations of PHC--Liquidity and Capital Resources."
 
    Harrah's Entertainment. In connection with the Distribution, Harrah's
Entertainment will cause Embassy to make certain amendments to the Embassy Bank
Credit Facility. Such amendments are expected to include, among other things, a
reduction in the aggregate principal amount available under the Embassy Bank
Credit Facility and modifications to certain financial covenants.
 
CONSENT SOLICITATION
 
    Embassy, a wholly-owned subsidiary of Promus, is the obligor with respect to
the 10 7/8 Notes and the 8 3/4% Notes. Concurrently herewith, Embassy is
soliciting consents from the holders of the 10 7/8% Notes and holders of the 8
3/4% Notes to certain indenture amendments to permit the consummation of the
Distribution. The Distribution, as structured, is conditioned upon the consent
to such indenture amendments by holders of a majority of the outstanding
aggregate principal amount of the 10 7/8% Notes and by holders of a majority of
the outstanding aggregate principal amount of the 8 3/4% Notes.
 
                                       32
<PAGE>
See "--Conditions; Termination." The Consent Solicitation will be made only by
means of a consent solicitation statement.
 
    All holders of the 10 7/8% Notes and 8 3/4% Notes will be requested to
consent to the proposed indenture amendments in the Consent Solicitation. The
proposed indenture amendments provide that Promus would be permitted to make the
Distribution without regard to the covenant that restricts dividends to
stockholders by Embassy and Promus. Embassy's obligation to consummate the
Consent Solicitation will be conditioned upon (i) the consummation of the
Distribution, and (ii) consent by a majority in principal amount of each of the
10 7/8% Notes and the 8 3/4% Notes. Embassy currently expects to make the
Consent Solicitation at least 30 days prior to the Distribution Date, and, if
the conditions to the Consent Solicitation are satisfied, to consummate the
Consent Solicitation no later than at the time of the Distribution.
 
REGULATORY APPROVALS
 
    Promus does not believe that any material federal or state regulatory
approvals will be necessary in connection with the Distribution, except as set
forth below.
 
    Gaming Approvals. Certain approvals must be obtained from the gaming
authorities in the states of Nevada and New Jersey prior to the Distribution.
Promus is in the process of obtaining such approvals. See "--Certain Special
Considerations--Certain Consent Requirements" and "--Harrah's Entertainment
Business and Properties--Governmental Regulation."
 
    Transfers of Liquor Licenses. In connection with the transfer to PHC of
certain assets of the Hotel Business, PHC will be required to seek approval from
a number of states for the transfer of liquor licenses from Embassy to PHC (or
its subsidiaries). PHC believes that such approvals can be obtained in due
course.
 
    Transfers of Franchises. The Federal Trade Commission and a number of states
regulate the offering of new franchises and other aspects of franchising. In
connection with the transfer to PHC of certain assets of the PHC Hotel Business,
PHC will be required to register and obtain approval of an offering circular
from a number of states in order to offer for sale franchises for the Hotel
Business in those states. PHC believes that such approvals can be obtained in
due course following the Distribution and that no material adverse consequence
to PHC would result from a delay in obtaining any such approvals.
 
    Hart-Scott-Rodino. Under the Hart-Scott-Rodino Antitrust Improvements Act of
1976, as amended (the "HSR Act"), and the rules promulgated thereunder, the
distribution of PHC Common Stock to certain persons pursuant to the Distribution
may require Promus and any such persons to file a Premerger Notification and
Report Form (a "Report Form") with the Department of Justice and the Federal
Trade Commission and be subject to the expiration or early termination of a
specified waiting period. The waiting period under the HSR Act will expire 30
days after such filings are made, subject to extension if additional information
is requested by the government agencies.
 
    In general, if (i) a person receiving shares of PHC Common Stock pursuant to
the Distribution would own, upon consummation of the Distribution, PHC Common
Stock that exceeds $15 million in value, (ii) certain jurisdictional
requirements are met and (iii) no exemption applies, then the HSR Act would
require that Promus and such person file a Report Form and observe the
applicable waiting period. If such waiting period has not expired or been
terminated by the Distribution Date with respect to any such recipient, Promus
may be required to deliver such recipient's shares of PHC Common Stock into an
escrow facility pending the expiration or termination of such waiting period.
Holders of Promus Common Stock are urged to consult their legal counsel to
determine whether the requirements of the HSR Act will apply to the receipt of
PHC Common Stock pursuant to the Distribution.
 
ACCOUNTING TREATMENT
 
    The historical financial statements of Promus have been restated to report
the Hotel Business as discontinued operations. Included separately herein are
the combined financial statements of PHC as if it were a separate entity for all
periods presented. Promus's historical basis in the assets and liabilities of
PHC has been carried over. See "--Selected Historical Financial Data of PHC",
"--Pro Forma Financial Data of PHC" and "--Pro Forma Financial Data of Harrah's
Entertainment."
 
                                       33
<PAGE>
SELECTED HISTORICAL FINANCIAL DATA OF PROMUS
 
    The following summary combined financial information for Promus has been
derived from the historical financial information of Promus, which has been
restated to retroactively reflect the Hotel Business as discontinued operations.
The information that follows should be read in conjunction with the audited
Consolidated Financial Statements and notes thereto of Promus included in the
1994 Promus Form 10-K and incorporated by reference herein. For a discussion of
the basis of presentation of the Promus consolidated financial statements, see
Note 1 to the Promus consolidated financial statements.
<TABLE><CAPTION>
                                                                  FISCAL YEAR
                                            --------------------------------------------------------
                                              1994        1993        1992        1991        1990
                                            --------    --------    --------    --------    --------
(IN MILLIONS, EXCEPT PER SHARE AMOUNTS)
<S>                                         <C>         <C>         <C>         <C>         <C>
Operating results
  Continuing operations
    Revenues.............................   $1,339.4    $1,020.6    $  894.4    $  863.4    $  875.3
    Operating income.....................      264.9       209.6       159.1       142.2       139.3
    Income from continuing operations....       99.1        74.9        49.6        34.5        30.7
  Earnings (loss) from discontinued hotel
    operations...........................       36.3        16.9         1.8        (4.5)       (7.4)
  Net income.............................      127.5        86.3        52.5        30.0        23.4
  Earnings (loss) per share
    Continuing operations................       0.97        0.73        0.49        0.39        0.39
    Discontinued hotel operations........       0.35        0.16        0.02       (0.06)      (0.09)
    Net income...........................       1.24        0.84        0.52        0.33        0.30
  Cash dividend per share................          -           -           -           -       10.00
Financial position
  Total assets...........................    1,764.4     1,528.0     1,297.3     1,226.0     1,141.2
  Total assets of continuing
    operations...........................    1,621.4     1,347.5     1,085.1     1,034.3     1,028.6
  Long-term debt(a)......................      727.5       665.2       660.7       614.5       712.3
  Stockholders' equity...................      672.6       536.0       427.9       365.5       203.7
  Book value per share...................       6.57        5.24        4.20        3.61        2.55
</TABLE>
 
- - - ------------
 
(a) Promus's historical long-term debt balance for all periods presented is
    reflected net of that amount of debt which has been allocated to PHC in
    anticipation of the expected retirement prior to the Distribution of a
    portion of Promus's outstanding debt using proceeds drawn under the PHC Bank
    Credit Facilities.
 
                                       34
<PAGE>
SELECTED HISTORICAL FINANCIAL DATA OF PHC
 
    The following table summarizes selected historical combined financial data
of PHC for the five fiscal years ended December 31, 1994. Prior to the
Distribution, Promus will transfer its interest in the Embassy Suites, Hampton
Inn and Homewood Suites hotel divisions and certain other assets unrelated to
Harrah's Entertainment to PHC. The following table gives effect to such
transfers.
 
    The combined financial statements of PHC include the assets and liabilities,
revenues and expenses of the Hotel Business. The PHC combined financial
statements include certain allocations of the overhead expenses incurred by
Promus that support all of PHC's businesses. In management's opinion, these
allocations were made on a reasonable basis. However, such allocations may not
be indicative of the level of expenses which will be incurred by PHC after the
Distribution. The expenses were generally allocated based upon specific
identification and estimates of the relative time devoted to supporting PHC.
 
    The historical combined financial data is not necessarily indicative of
PHC's future results of operations or financial condition. The data set forth
below should be read in conjunction with the unaudited Pro Forma Financial Data
and the notes thereto of PHC and the audited Combined Financial Statements of
PHC and the notes thereto and the Management's Discussion and Analysis of
Historical Financial Condition and Results of Operations of PHC included
elsewhere in this Proxy Statement. For a discussion of the basis of presentation
of the PHC Combined Financial Statements, see Note 1 of the Notes to the PHC
Combined Financial Statements.
<TABLE><CAPTION>
                                                                      FISCAL YEAR
                                                     ----------------------------------------------
                                                      1994      1993      1992      1991      1990
                                                     ------    ------    ------    ------    ------
(IN MILLIONS)
<S>                                                  <C>       <C>       <C>       <C>       <C>
Operating results
  Continuing operations
    Revenues......................................   $242.7    $231.2    $218.7    $167.7    $128.9
    Operating income..............................     94.3      67.5      43.8      33.9      20.1
    Income (loss) before extraordinary items......     36.3      16.9       1.8      (4.5)     (7.4)
  Net income (loss)...............................     36.3      16.9       6.4      (4.5)     (7.4)
Financial position
  Total assets....................................    420.6     446.2     511.5     502.7     404.2
  Long-term debt(a)...............................    189.9     174.6     216.7     220.7     191.2
  Parent company investment.......................    143.0     180.5     212.2     191.7     112.6
</TABLE>
 
- - - ------------
 
(a) In anticipation of the retirement of a portion of Embassy's outstanding debt
    using proceeds drawn under the PHC Bank Credit Facilities prior to the
    Distribution, a pro rata portion of Promus's historical debt balance has
    been allocated to PHC for all periods presented.
 
PRO FORMA FINANCIAL DATA OF PHC
 
    The following unaudited financial data illustrates the estimated effects of
the proposed Distribution. The pro forma balance sheet is based on the December
31, 1994 balance sheet of PHC and assumes the Distribution was consummated on
that date. The pro forma income statement is based on the fiscal 1994 income
statement of PHC and assumes the Distribution was consummated at the beginning
of the fiscal period. The unaudited pro forma financial data should be read in
conjunction with the audited combined financial statements of PHC and the notes
thereto, together with the Selected Historical Financial Data, including the
notes thereto, and other financial information of PHC included elsewhere in this
Proxy Statement.
 
                                       35
<PAGE>
    The Pro Forma Financial Data of PHC does not purport to represent what the
financial position or results of operations of PHC would have been if the
Distribution had in fact been consummated on such date or at the beginning of
the period indicated or to project the financial position or results of
operations for any future date or period. The pro forma adjustments are based
upon available information and upon certain assumptions that PHC's management
believes are reasonable in the circumstances.
 
                            PROMUS HOTEL CORPORATION
                            PRO FORMA BALANCE SHEET
                            AS OF DECEMBER 31, 1994
                                  (UNAUDITED)
                                 (IN THOUSANDS)
 
<TABLE><CAPTION>
                                                                           PRO FORMA
                                                            HISTORICAL    ADJUSTMENTS    PRO FORMA
                                                            ----------    -----------    ---------
 
<S>                                                         <C>           <C>            <C>
    ASSETS
Current assets
  Cash and cash equivalents..............................    $   2,222     $       -     $  2,222
  Receivables, including notes receivable of $66, less
    allowance for doubtful accounts of $1,270............       18,148             -       18,148
  Deferred income taxes..................................        2,844             -        2,844
  Prepayments............................................          528             -          528
  Supplies...............................................        1,095             -        1,095
  Other..................................................          728             -          728
                                                            ----------    -----------    ---------
      Total current assets...............................       25,565             -       25,565
                                                            ----------    -----------    ---------
Land, buildings, furniture and equipment.................      410,751        21,768(c)   432,519
Less: Accumulated depreciation and amortization..........      (88,611)            -      (88,611)
                                                            ----------    -----------    ---------
                                                               322,140        21,768      343,908
Investments in and advances to nonconsolidated
  affiliates.............................................       35,856             -       35,856
Deferred costs and other.................................       37,004        (3,163)(a)   37,341
                                                                               3,000(b)
                                                                                 500(d)
                                                            ----------    -----------    ---------
                                                             $ 420,565     $  22,105     $442,670
                                                            ----------    -----------    ---------
                                                            ----------    -----------    ---------
    LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accounts payable.......................................    $  14,437     $       -     $ 14,437
  Accrued expenses.......................................       18,769             -       18,769
  Current portion of long-term debt......................        1,255             -        1,255
                                                            ----------    -----------    ---------
      Total current liabilities..........................       34,461             -       34,461
Long-term debt...........................................      189,943         3,000(b)   215,211
                                                                              21,768(c)
                                                                                 500(d)
Deferred credits and other...............................       28,649             -       28,649
Deferred income taxes....................................       24,504             -       24,504
Stockholders' equity
  Common stock...........................................            -         5,120(e)     5,120
  Capital surplus........................................            -       135,473(e)   135,473
  Retained earnings......................................            -             -            -
  Deferred compensation related to restricted stock......            -          (748)(e)      (748)
  Parent company investment..............................      143,008        (3,163)(a)        -
                                                                            (139,845)(e)
                                                            ----------    -----------    ---------
      Total stockholders' equity.........................      143,008        (3,163)     139,845
                                                            ----------    -----------    ---------
                                                             $ 420,565     $  22,105     $442,670
                                                            ----------    -----------    ---------
                                                            ----------    -----------    ---------
</TABLE>
           See accompanying notes to pro forma financial statements.
 
                                       36
<PAGE>
                            PROMUS HOTEL CORPORATION
                         PRO FORMA STATEMENT OF INCOME
                      FOR THE YEAR ENDED DECEMBER 31, 1994
                                  (UNAUDITED)
                                 (IN THOUSANDS)
<TABLE><CAPTION>
                                                                        PRO FORMA
                                                         HISTORICAL    ADJUSTMENTS    PRO FORMA
                                                         ----------    -----------    ---------
<S>                                                      <C>           <C>            <C>
Revenues
  Rooms...............................................   $  110,205     $       -     $ 110,205
  Food and beverage...................................        8,001             -         8,001
  Franchise and management fees.......................       76,874             -        76,874
  Other...............................................       47,644         2,769(f)     50,413
                                                         ----------    -----------    ---------
      Total revenues..................................      242,724         2,769       245,493
                                                         ----------    -----------    ---------
Operating expense
  Direct
    Rooms.............................................      (56,952)            -       (56,952)
    Food and beverage.................................       (7,760)            -        (7,760)
  Depreciation of buildings and equipment.............      (22,336)       (1,136)(f)   (23,472)
  Other...............................................      (58,711)       (2,851)(g)   (61,662)
                                                                             (100)(h)
                                                         ----------    -----------    ---------
      Total operating expenses........................     (145,759)       (4,087)     (149,846)
                                                         ----------    -----------    ---------
                                                             96,965        (1,318)       95,647
General and administrative............................       (3,337)       (3,710)(g)    (7,047)
Property transactions.................................          626             -           626
                                                         ----------    -----------    ---------
Operating income......................................       94,254        (5,028)       89,226
Interest expense, net of interest capitalized.........      (31,148)       17,154(i)    (30,992)
                                                                          (16,998)(j)
Other.................................................           11             -            11
                                                         ----------    -----------    ---------
Income before income taxes............................       63,117        (4,872)       58,245
Provision for income taxes............................      (26,798)        1,900(k)    (24,898)
                                                         ----------    -----------    ---------
Income from continuing operations.....................   $   36,319     $  (2,972)    $  33,347
                                                         ----------    -----------    ---------
                                                         ----------    -----------    ---------
Income from continuing operations per share...........                                $    0.65
                                                                                      ---------
                                                                                      ---------
Average shares outstanding............................                     51,405(e)     51,405
                                                                       -----------    ---------
                                                                       -----------    ---------
</TABLE>
 
           See accompanying notes to pro forma financial statements.
 
                                       37
<PAGE>
                            PROMUS HOTEL CORPORATION
                    NOTES TO PRO FORMA FINANCIAL STATEMENTS
 
    Prior to the Distribution, Embassy will enter into the PHC Bank Credit
Facilities and funds will be drawn under those facilities by Embassy for
purposes of retiring that portion of Embassy's debt which has been allocated to
PHC in the historical financial statements. The PHC Bank Credit Facilities will
be included among the liabilities transferred by Embassy and its subsidiaries to
PHC, and Promus and Embassy will be released from their liability under the PHC
Bank Credit Facilities in connection with the Distribution. This pro forma
presentation assumes that these events have occurred and the long-term debt in
PHC's historical balance sheet represents its borrowings under the PHC Bank
Credit Facilities at the time of the Distribution. See "--Financing--PHC."
 
<TABLE>
<C>   <S>
 (a)  Records the transfer to Promus of the historical deferred finance charge balance
      allocated by Promus to PHC as of December 31, 1994.
 (b)  Records the estimated $3.0 million of deferred finance charges expected to be incurred
      at the inception of the PHC Bank Credit Facilities and paid with funds drawn on the
      Facilities.
 (c)  Records the contribution by Promus to PHC of the Audubon Woods Business Campus,
      together with the related debt. This facility, which will serve as PHC's headquarters
      offices, was purchased in January 1995 using funds assumed to have been drawn under the
      PHC Bank Credit Facilities.
 (d)  Records the payment by PHC of estimated organization costs using funds drawn under the
      PHC Bank Credit Facilities.
 (e)  Reflects the issuance of 51,201,000 shares of PHC Common Stock at the time of the
      Distribution and records the balance of deferred compensation related to restricted
      stock held by PHC employees.
 (f)  Reflects estimated income statement impact of the addition of the Audubon Woods
      Business Campus. The facility currently leases space to third parties in arm's-length
      transactions.
 (g)  Records estimated incremental costs, primarily for information technology, insurance
      programs and administrative support functions, expected to be incurred by PHC to
      support its stand alone operations.
 (h)  Reflects estimated amortization of organization costs.
 (i)  Reflects the reversal of historical interest expense allocated by Promus to PHC.
 (j)  Reflects a full year of interest expense arising from the PHC Bank Credit Facilities,
      including:
           i. interest on outstanding balance computed at LIBOR plus 0.75%. The LIBOR rate as
              of the date of receipt of the PHC Bank Credit Facilities commitment (6.75%) has
              been used as the basis for computing interest expense for this pro forma income
              statement.
          ii. commitment fee on unused balance at 0.20%.
          iii. amortization of deferred finance charges.
 (k)  Reflects income tax effect of the pro forma adjustments to income at the 39.0% marginal
      income tax rate applied to PHC's historical 1994 income.
</TABLE>
 
                                       38
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF HISTORICAL FINANCIAL CONDITION AND
RESULTS OF OPERATIONS OF PHC
 
    Formation and Basis of Presentation. On January 30, 1995, Promus announced
the Distribution. The Distribution will split the company into two independent
public corporations, one for conducting the Casino Business and one for
conducting the Hotel Business. As a result of the announced Distribution,
Promus's historical financial statements have been restated to report the Hotel
Business as discontinued operations. Included separately herein are the combined
financial statements of PHC as if it were a separate entity for all periods
presented.
 
    The Distribution is subject to a number of conditions. See "--Conditions;
Termination."
 
                             RESULTS OF OPERATIONS
<TABLE><CAPTION>
                                                                                   PERCENTAGE
                                                                              INCREASE/(DECREASE)
                                                                              --------------------
(IN MILLIONS)                                 1994       1993       1992      94 VS 93    93 VS 92
                                             -------    -------    -------    --------    --------
<S>                                          <C>        <C>        <C>        <C>         <C>
Revenues..................................   $242.7     $231.2     $218.7       5.0%        5.7%
Operating income before general and
  administrative expenses and property
  transactions............................     97.0       70.6       57.7      37.4%       22.4%
Operating income..........................     94.3       67.5       43.8      39.7%       54.1%
Net income................................     36.3       16.9        6.4     114.8%      164.1%
Operating margin..........................     38.9%      29.2%      20.0%      9.7pts      9.2pts
System-wide RevPAR/S
  Embassy Suites..........................   $ 72.86    $ 68.58    $ 65.26      6.2%        5.1%
  Hampton Inn.............................     39.74      37.10      34.82      7.1%        6.5%
  Homewood Suites.........................     59.67      54.91      50.10      8.7%        9.6%
Number of Hotels
  Company-owned
    Embassy Suites........................      9          9         15
    Hampton Inn...........................     15         15         15
    Homewood Suites.......................      8          8          8
  Franchised and Managed
    Embassy Suites........................     98         98         88
    Hampton Inn...........................    422        357        312
    Homewood Suites.......................     18         16         16
</TABLE>
 
    The principal factors affecting PHC results are: the continued growth in the
number of hotels; the occupancies and room rates achieved by the three hotel
brands; the number and relative mix of owned, managed and franchised hotels; and
PHC's ability to manage costs. The number of rooms/suites at franchised
properties and revenue per available room/suite ("RevPAR/S") significantly
affect PHC results since franchise royalty fees are based upon rooms/suites
revenues of franchised hotels. Increases in franchise and management fee
revenues have a disproportionate impact on PHC's operating margin due to the
lower incremental costs associated with these revenues. In 1994 and 1993, each
of these factors contributed to improved financial results over the prior year.
 
    As of December 31, 1994, PHC's combined hotel systems had grown to include
570 properties, a net increase of 67 franchisee developed properties over the
503 hotels in the combined systems at the end of 1993. Each of the three brands
improved its RevPAR/S measurement by over 6%. The continued growth of the hotel
systems through management and franchise properties, coupled with a continued
focus on managing costs, contributed to higher operating income and operating
margins. Franchise and management fees increased to 31.7% of total revenues in
1994, versus 26.1% in 1993, and operating margins increased to 38.9% in 1994
versus 29.2% in the prior year. PHC 1994 franchise and management fees include
approximately $5.4 million in certain nonrecurring fees related to the change
 
                                       39
<PAGE>
of ownership and contract terminations. Excluding these fees, operating margin
would have been 37.4% in 1994.
 
    Total revenue increases in 1993 over 1992 were also primarily due to
combined system growth and increased RevPAR/S for all three brands. Partially
offsetting the revenue increases attributable to these sources was the reduction
in the number of company-owned Embassy Suites properties.
 
    Operating income before corporate expense and property transactions
increased in 1993 over the prior year due to the impact on operations of
increased franchise and management fees. Partially offsetting this increase in
1993 was a $3.6 million writedown of a receivable from an Embassy Suites
franchisee.
<TABLE><CAPTION>
                                                                            PERCENTAGE
                                                                       INCREASE/(DECREASE)
                                                                       --------------------
(IN MILLIONS)                             1994      1993      1992     94 VS 93    93 VS 92
                                         ------    ------    ------    --------    --------
<S>                                      <C>       <C>       <C>       <C>         <C>
General and administrative expense....   $  3.3    $  4.5    $  8.2      (26.7)%     (45.1)%
Property transactions.................     (0.6)     (1.3)      5.7        N/M         N/M
Interest expense......................     31.1      33.5      40.7       (7.2)%     (17.7)%
Other (income) expense................        -       3.2      (0.1)       N/M         N/M
Effective tax rate....................     42.5%     45.0%     43.2%      (2.5)pts     1.8pts
Extraordinary gains, net..............   $    -    $    -    $ (4.5)         -         N/M
</TABLE>
 
    General and administrative expense reflects the cost of staff functions
which support all three hotel brands. These costs have declined over the three
year period, reflecting the third quarter 1993 consolidation into a single
organizational structure of the management of the brands comprising PHC and the
closing of the Embassy Suites management office in Dallas in 1992. The
Distribution will result in the division of certain of Promus's existing
corporate support functions between the two resulting entities. Historically,
Promus allocated to its operating units all corporate overhead expenses
specifically identified with those operations. The amounts of such costs
allocated to the entities comprising PHC and included in PHC financial results
were $10.6 million in 1994, $11.7 million in 1993 and $12.2 million in 1992.
Since these allocations will be discontinued after the Distribution and
responsibility for these support functions will be assumed by PHC, general &
administrative expense in the historical financial statements may not be
indicative of such costs in the future.
 
    Property transactions for 1994 includes gains on the sales of a
company-owned Hampton Inn and a parcel of undeveloped land. Property
transactions for 1993 included the gain on the sale of an Embassy Suites
property. In 1992, property transactions include a $3.6 million writedown
resulting from the write-down of a joint venture hotel during the year. This
property transaction writedown was offset by a $2.7 million extraordinary gain
resulting from the forgiveness of the joint venture's non-recourse debt.
 
    Interest expense for all periods includes the pro rata allocation of
corporate interest by Promus related to the debt expected to be retired in
connection with the Distribution using funds drawn on the PHC Bank Credit
Facilities. See "--Liquidity and Capital Resources." Interest expense also
includes PHC's share of interest expense of its nonconsolidated affiliates. The
decrease in interest expenses from 1993 to 1994 is due to changes in interest
rates and the mix of allocated debt. The decrease from 1992 to 1993 is due to
the transfer of its ownership interest in five Embassy Suites properties to a
third party which included the assumption of mortgage debt on these properties
by the third party.
 
    Other expense for 1993 included a $3.2 million payment related to the
settlement of an issue concerning the guarantee of a land lease associated with
a Embassy Suites franchised property by PHC.
 
    The effective tax rate for all periods is higher than the federal statutory
rate primarily due to state income taxes.
 
    The extraordinary gain reported in 1992 is composed of two items. First, PHC
reported a $2.7 million, net of tax, extraordinary gain representing its portion
of an extraordinary gain resulting from the forgiveness of debt of an Embassy
Suites' joint venture by the secured lender of the venture's
 
                                       40
<PAGE>
non-recourse debt. A second extraordinary gain of $1.8 million, net of tax,
resulted from the discounting of a mortgage in connection with its early
extinguishment.
 
    Capital Spending and Development. PHC had net additions of 67 franchised
properties during 1994, compared to 55 in 1993. Most of the growth occurred in
the Hampton Inn division, which added 65 properties and 45 properties in 1994
and 1993, respectively. As of December 31, 1994, 79 properties were under
construction and will operate under franchise agreements as Promus brands: 67
Hampton Inns (including three Hampton Inns & Suites), four Homewood Suites, and
eight Embassy Suites.
 
    In May 1994 PHC announced plans to expand the Homewood Suites brand by
developing 20 to 25 additional company owned properties during the next three
years. A total of up to $150 million may be required during this period to fund
the development. Construction on the first of these properties began in October
1994. The property will be a company-owned prototype of a downsized Homewood
Suites property, suitable for smaller markets, and is expected to be completed
during the third quarter of 1995 at an estimated cost of approximately $6.4
million.
 
    Construction on the first Hampton Inn & Suites hotel, a new concept
combining rooms and suites within a single hotel, began in September 1994. The
hotel is being developed by a franchisee and is expected to open during the
second quarter of 1995.
 
    During 1993, PHC reduced the number of company-owned properties from 38 to
32 through the transfer of its ownership interests in five Embassy Suites hotels
to a third party in exchange for cash, notes receivable and the assumption of
the related mortgages, and the sale of an Embassy Suites hotel in an unrelated
transaction to a third party for cash and assumption of the related debt. All
six properties remain in the Embassy Suites system as franchises and five
continue to be managed by Embassy Suites for a fee. The notes receivable arising
from the disposition of the five hotels in 1993 were collected in 1994.
 
    On-going refurbishment of PHC's existing company-owned hotel properties to
maintain the quality standards set for those properties will continue in 1995 at
an estimated cost of $12.8 million.
 
    In early 1995, PHC acquired an office complex in Memphis, Tennessee, which
will serve as its corporate headquarters after the Distribution, at a cost of
approximately $22.0 million.
 
    Cash needed to finance the projects currently under development, as well as
additional projects to be developed by PHC, will be made available from
operating cash flows, the PHC Bank Credit Facilities (see "--Liquidity and
Capital Resources"), joint venture partners, specific project financing, sales
of existing hotel assets and, if necessary, PHC debt and equity offerings. PHC
capital expenditures totaled $17.2 million during 1994. An additional $109.5
million is expected to be spent during 1995 to fund project development,
including those projects discussed above, in refurbishing existing facilities
and for other hotel related projects.
 
    Liquidity and Capital Resources. Promus is currently negotiating the $350
million PHC Bank Credit Facilities to be secured by stock of certain material
subsidiaries of PHC. Concurrent with the Distribution, approximately $210
million will be drawn under this facility and used by Embassy to retire existing
debt. In anticipation of these transactions, a pro rata portion of Promus's
historical outstanding debt balance, unamortized deferred finance charges and
interest expense has been allocated to PHC for all periods presented. The
amounts allocated are based on the percentage of Promus's existing debt expected
to be retired using proceeds from the PHC Bank Credit Facilities. The PHC Bank
Credit Facilities will be included among the liabilities transferred by Promus
and its subsidiaries to PHC, and Promus will be released from its liability
under the PHC Bank Credit Facilities in connection with the Distribution. PHC
will use the remaining borrowing capacity available to it under the PHC Bank
Credit Facilities for working capital, hotel development and other general
corporate purposes.
 
    In connection with the Distribution, PHC intends to enter into severence
agreements with certain of its key executives. See "Management of
PHC--Employment and Severance Agreements."
 
                                       41
<PAGE>
    Tax Matters. PHC and Harrah's Entertainment will enter into the Tax Sharing
Agreement that defines the parties' rights and obligations with respect to
deficiencies and refunds of federal, state and other income or franchise taxes
relating to Promus's business for tax years prior to the Distribution and with
respect to certain tax attributes of Promus after the Distribution. In general,
with respect to periods ending on or before the last day of the year in which
the Distribution occurs, Harrah's Entertainment is responsible for (i) filing
consolidated federal tax returns for the Harrah's Entertainment affiliated
group, including in each case PHC and its subsidiaries for the relevant periods
of time that such companies were members of the applicable group, and (ii)
paying the taxes relating to such returns except to the extent solely
attributable to the Hotel Business (including any subsequent adjustments
resulting from the redetermination of such tax liabilities by the applicable
taxing authorities). PHC will reimburse Harrah's Entertainment for the portion
of such taxes solely relating to the Hotel Business. The responsibility for
state and local tax returns, audits and payments for periods prior to the
Distribution will be allocated between Harrah's Entertainment and PHC according
to their respective properties and businesses as of the Distribution Date,
unless otherwise specifically provided in the Tax Sharing Agreement. PHC is
responsible for audits, filing returns and paying taxes related to the Hotel
Business for subsequent periods. PHC and Harrah's Entertainment have agreed to
cooperate with each other and to share information in preparing such tax returns
and in dealing with other tax matters. Harrah's Entertainment is also
responsible for paying all taxes of the Promus group and its successors for
periods prior to February 7, 1990.
 
    Effects of Inflation. Generally, PHC has not experienced any significant
negative impact in its hotels and food and beverage operations because of
inflation. PHC has been able to increase rates and prices and thereby pass on
the effects of inflationary cost increases. Competitive conditions may limit the
industry's future ability to raise room rates at the rate of inflation. However,
PHC expects to be able to raise the rates for its three brands by more than the
rate of inflation. PHC will continue to emphasize cost containment and
productivity improvement programs.
 
    Inflation tends to increase the underlying value of PHC's real estate and
management and franchise contracts.
 
MANAGEMENT'S DISCUSSION AND ANALYSIS OF PRO FORMA FINANCIAL DATA OF PHC
 
    The Management's Discussion and Analysis of Pro Forma Financial Statements
of PHC should be read in conjunction with the Management's Discussion and
Analysis of Historical Financial Condition and Results of Operations of PHC
contained elsewhere in this Proxy Statement.
 
    PHC's pro forma revenues for fiscal 1994 are approximately $245.5 million
compared to historical revenues of $242.7 million. The $2.8 million revenue
increase is due to the inclusion in the pro forma income statement of rental
revenue from the office complex to be acquired by PHC in January 1995 to serve
as its headquarters offices. The rent revenue on leases of office space to third
parties will continue until the expiration of the existing leases. Pro forma
operating income declined $5.0 million from the historical amount, to $89.2
million, primarily due to the estimated incremental operating costs to be
incurred by PHC to support its operations on a stand alone basis after the
Distribution. Pro forma interest expense of $31.0 million is essentially even
with the historical interest expense.
 
    Pro forma net income of $33.3 million is lower than the historical net
income of $36.3 million due to the estimated incremental operating costs,
partially offset by the addition of the rent revenue.
 
PRO FORMA FINANCIAL DATA OF HARRAH'S ENTERTAINMENT
 
    The following unaudited financial data illustrates the estimated effects on
Harrah's Entertainment of the proposed Distribution. The pro forma balance sheet
is based on the December 31, 1994, balance sheet of Harrah's Entertainment and
assumes the Distribution was consummated on that date. The pro forma income
statement is based on the fiscal 1994 income statement of Harrah's Entertainment
and assumes the Distribution was consummated at the beginning of the fiscal
period.
 
                                       42
<PAGE>
    The Pro Forma Financial Data of Harrah's Entertainment does not purport to
represent what the financial position or results of operations of Harrah's
Entertainment would have been if the Distribution had in fact been consummated
on such date or at the beginning of the period indicated or to project the
financial position or results of operations for any future date or period. The
pro forma adjustments are based upon available information and upon certain
assumptions that Harrah's Entertainment's management believes are reasonable in
the circumstances.
 
                          HARRAH'S ENTERTAINMENT, INC.
                            PRO FORMA BALANCE SHEET
                            AS OF DECEMBER 31, 1994
                                  (UNAUDITED)
                                 (IN THOUSANDS)
 
<TABLE><CAPTION>
                                                                       PRO FORMA
                                                        HISTORICAL    ADJUSTMENTS    PRO FORMA
                                                        ----------    -----------    ----------
<S>                                                     <C>           <C>            <C>
    ASSETS
Current assets
  Cash and cash equivalents..........................   $   84,968     $  (15,168)(a) $   84,968
                                                                          (18,100)(b)
                                                                           33,268(c)
  Receivables, including notes receivable of $528,
    less allowance for doubtful accounts of $9,551...       33,051              -        33,051
  Deferred income taxes..............................       18,979              -        18,979
  Prepayments........................................        4,291              -         4,291
  Supplies...........................................       11,463              -        11,463
  Other..............................................       19,083              -        19,083
                                                        ----------    -----------    ----------
      Total current assets...........................      171,835              -       171,835
                                                        ----------    -----------    ----------
Land, buildings, furniture and equipment.............    1,602,620              -     1,602,620
Less: Accumulated depreciation and amortization......     (472,779)             -      (472,779)
                                                        ----------    -----------    ----------
                                                         1,129,841              -     1,129,841
Net assets of discontinued hotel operations..........      143,008         (3,163)(d)        -
                                                                         (139,845)(e)
Investments in and advances to nonconsolidated
  affiliates.........................................      116,932              -       116,932
Deferred costs and other.............................      202,803          3,163(d)    205,966
                                                        ----------    -----------    ----------
                                                        $1,764,419     $ (139,845)   $1,624,574
                                                        ----------    -----------    ----------
                                                        ----------    -----------    ----------
    LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accounts payable...................................   $   54,621     $        -    $   54,621
  Construction payables..............................       10,879              -        10,879
  Accrued expenses...................................      186,263              -       186,263
  Current portion of long-term debt..................        1,036              -         1,036
                                                        ----------    -----------    ----------
      Total current liabilities......................      252,799              -       252,799
Long-term debt.......................................      727,493        (18,100)(b)    742,661
                                                                           33,268(c)
Deferred credits and other...........................       72,334              -        72,334
Deferred income taxes................................       21,119              -        21,119
Minority interests...................................       18,079              -        18,079
Stockholders' equity
  Common stock.......................................       10,240            (34)(f)     10,206
  Capital surplus....................................      350,196           (714)(f)    349,482
  Retained earnings..................................      314,732       (139,845)(e)    159,719
                                                                          (15,168)(a)
  Deferred compensation related to restricted
    stock............................................       (2,573)           748(f)     (1,825)
                                                        ----------    -----------    ----------
      Total stockholders' equity.....................      672,595       (155,013)      517,582
                                                        ----------    -----------    ----------
                                                        $1,764,419     $ (139,845)   $1,624,574
                                                        ----------    -----------    ----------
                                                        ----------    -----------    ----------
</TABLE>
 
           See accompanying notes to pro forma financial statements.
 
                                       43
<PAGE>
                          HARRAH'S ENTERTAINMENT, INC.
                         PRO FORMA STATEMENT OF INCOME
                      FOR THE YEAR ENDED DECEMBER 31, 1994
                                  (UNAUDITED)
                                 (IN THOUSANDS)
<TABLE><CAPTION>
                                                                     PRO FORMA
                                                     HISTORICAL     ADJUSTMENTS        PRO FORMA
                                                     -----------    -----------       -----------
<S>                                                  <C>            <C>               <C>
Revenues
  Casino..........................................   $ 1,118,107    $         -       $ 1,118,107
  Food and beverage...............................       162,413              -           162,413
  Rooms...........................................       105,642              -           105,642
  Management fees.................................           914              -               914
  Other...........................................        80,151              -            80,151
  Less: casino promotional allowances.............      (127,821)             -          (127,821)
                                                     -----------    -----------       -----------
      Total revenues..............................     1,339,406              -         1,339,406
                                                     -----------    -----------       -----------
Operating expenses
  Direct
    Casino........................................      (497,686)             -          (497,686)
    Food and beverage.............................       (82,825)             -           (82,825)
    Rooms.........................................       (33,430)             -           (33,430)
  Depreciation of buildings and equipment.........       (70,632)             -           (70,632)
  Development costs...............................       (22,015)             -           (22,015)
  Other...........................................      (319,411)        (2,398)(g)      (321,809)
                                                     -----------    -----------       -----------
      Total operating expenses....................    (1,025,999)        (2,398)       (1,028,397)
                                                     -----------    -----------       -----------
                                                         313,407         (2,398)          311,009
Corporate expense.................................       (33,198)         1,150(g)        (32,048)
Preopening costs..................................       (15,313)             -           (15,313)
                                                     -----------    -----------       -----------
Operating income..................................       264,896         (1,248)          263,648
Interest expense, net of interest capitalized.....       (78,322)         1,991(h)        (78,294)
                                                                         (1,963)(i)
Other income, including interest income...........         1,867              -             1,867
                                                     -----------    -----------       -----------
Income before income taxes and minority
interest..........................................       188,441         (1,220)          187,221
Provision for income taxes........................       (75,391)           476(j)        (74,915)
Minority interest.................................       (13,908)             -           (13,908)
                                                     -----------    -----------       -----------
Income from continuing operations.................   $    99,142    $      (744)      $    98,398
                                                     -----------    -----------       -----------
                                                     -----------    -----------       -----------
Earnings per share - continuing operations........   $      0.97    $     (0.01)      $      0.96
                                                     -----------    -----------       -----------
                                                     -----------    -----------       -----------
Average shares outstanding........................       102,810              -           102,810
                                                     -----------    -----------       -----------
                                                     -----------    -----------       -----------
</TABLE>
 
           See accompanying Notes to pro forma financial statements.
 
                                       44
<PAGE>
                          HARRAH'S ENTERTAINMENT, INC.
                    NOTES TO PRO FORMA FINANCIAL STATEMENTS
 
    Prior to the Distribution, Embassy will enter into the PHC Bank Credit 
Facilities and sufficient funds will be drawn under those facilities to retire 
certain debt allocated to PHC and reflected in its historical balance 
sheet as of December 31, 1994. The PHC Bank Credit Facilities will be 
among the liabilities transferred to PHC in connection with the Distribution. 
This pro forma presentation assumes these events have occurred as expected, 
before the Distribution. See "--Financing--PHC."
 
    In connection with the Distribution, Harrah's Entertainment will cause
Embassy (which will remain a wholly-owned subsidiary of Harrah's Entertainment)
to make certain amendments to the Embassy Bank Credit Facility. Such amendments
are expected to include, among other things, a reduction in the aggregate
principal amount available under the Embassy Bank Credit Facility and
modifications to certain financial covenants. The pro forma financial statements
of Harrah's Entertainment have not been adjusted to reflect the impact, if any,
of these amendments. See "--Financing--Harrah's Entertainment."
 
<TABLE>
<C>   <S>
 (a)  Reflects estimated costs of the Distribution to be paid by Harrah's Entertainment.
      These costs will be reported as a component of income from discontinued hotel
      operations in the 1995 consolidated statement of income of Harrah's Entertainment and
      are not included in the pro forma statement of income.
 (b)  Records early retirement of 11% Notes, due 1999, of Embassy.
 (c)  Reflects additional revolver borrowings incurred to fund payments made in (a) and (b).
 (d)  Records the transfer to Harrah's Entertainment of the December 31, 1994, deferred
      finance charge balance which had been allocated to PHC.
 (e)  Reflects Distribution of PHC Common Stock to Promus's stockholders.
 (f)  Reflects cancellation of unvested restricted stock plan shares of PHC employees.
 (g)  Reflects estimated net incremental operating costs of Harrah's Entertainment expected
      to be incurred after the Distribution.
 (h)  Reflects reduction in interest expense due to early retirement of 11% Notes.
 (i)  Reflects additional interest expense incurred as a result of additional revolver
      borrowings in (c).
 (j)  Reflects income tax effect of the pro forma adjustments to income at the 39.0% marginal
      income tax rate applied to Harrah's Entertainment's historical 1994 income.
</TABLE>
 
                                       45
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF PRO FORMA FINANCIAL DATA OF HARRAH'S
ENTERTAINMENT
 
    The Management's Discussion and Analysis of Pro Forma Financial Statements
of Harrah's Entertainment should be read in conjunction with the Management's
Discussion and Analysis of Historical Financial Condition and Results of
Operations of Promus included in the Promus 1994 Form 10-K.
 
    Harrah's Entertainment's pro forma revenues for fiscal 1994 are unchanged
from its historical revenues of $1,339.4 million. Pro forma operating income of
$263.6 million is approximately $1.2 million less than the historical amount due
to the net incremental operating costs expected to result from certain operating
inefficiencies arising from the Distribution. Pro forma interest expense is
essentially unchanged since the interest expense savings arising from the
assumed retirement of Promus's 11% Notes is offset by increased interest expense
associated with the incremental revolver borrowings assumed to be incurred to
fund the debt retirement.
 
    Pro forma income from continuing operations of $98.4 million is $0.7 million
lower than the historical income from continuing operations primarily due to the
incremental operating costs.
 
PHC BUSINESS AND PROPERTIES
 
    PHC is a newly-formed wholly-owned subsidiary of Embassy, which is a
wholly-owned subsidiary of Promus. Upon consummation of the Asset Transfers, PHC
will succeed to the Hotel Business currently conducted by Promus and certain of
its subsidiaries. The following description summarizes the businesses to be
transferred to PHC in the Asset Transfers.
 
    General. The Hotel Business consists of the Embassy Suites, Hampton Inn and
Homewood Suites hotel brands. Each brand is targeted to a specific market
segment. In December 1993, PHC announced a new brand, Hampton Inn & Suites,
which is under development. Embassy Suites hotels, of which there were 107 on
December 31, 1994, appeal to the traveler who has a need or desire for greater
space and more focused services than are available in traditional upscale
hotels. Embassy Suites hotels comprise the largest all-suite upscale hotel
system in the United States by number of suites and system revenues. Hampton Inn
hotels are moderately priced hotels designed to attract the business and leisure
traveler desiring quality accommodations at affordable prices. Since 1984, when
the brand was introduced, the system has grown to 437 hotels as of December 31,
1994. Homewood Suites hotels, of which there were 26 on December 31, 1994,
represent PHC's entry into the extended stay market and target the traveler who
stays five or more consecutive nights, as well as the traditional business and
leisure traveler. The Hampton Inn & Suites brand now under development will
incorporate the best features of the Hampton Inn and Homewood Suites brands,
offering both traditional hotel room accommodations and apartment-style suites
within one property.
 
    As of December 31, 1994, PHC's hotel brands included 468 properties that are
licensed by the Company, 70 properties (including properties in which PHC has a
joint venture interest) that are managed by PHC and 32 properties that are owned
and operated by PHC. These properties total approximately 78,600 rooms and
suites.
 
    All of PHC's hotel brands are managed by a common senior management team.
PHC pursues a strategy of growing its hotel brands by minimizing its ownership
of hotel real estate and concentrating on obtaining new franchise or management
contracts. As a part of this strategy, owned or leased hotels are sold thereby
realizing the value of the underlying assets for its stockholders and increasing
returns on investment. Following the sale, the hotels typically are operated
either by PHC under a management contract or by the purchaser under license from
PHC.
 
    Each of PHC's hotel brands uses a centralized business system, which
includes access to reservation services, performance support or training,
operations and marketing management and revenue management. This network of
business systems is one of the most sophisticated systems in the hotel industry.
The Embassy Suites, Hampton Inn and Homewood Suites business systems'
reservation
 
                                       46
<PAGE>
module receives reservation requests entered on terminals located at all of
their respective hotels and reservations centers, and major domestic airlines.
The systems immediately confirm reservations or indicate accommodations
available at alternate system hotels. Confirmations are transmitted
automatically to the hotel for which the reservation is made. PHC's computer
center in Memphis, Tennessee houses the computers and satellite communications
equipment necessary for its reservations system, which is currently operational,
and for its property management system, which has been developed and is being
placed into service.
 
    Each of PHC's hotel brands offers an unconditional money-back guarantee of
service satisfaction. All of PHC's hotel brands offer suites/rooms exclusively
for non-smoking guests.
 
    Embassy Suites Hotels. The following table sets forth information regarding
all Embassy Suites hotels, including company-owned hotels, hotels operated by
Embassy under management contracts or joint venture arrangements and hotels
operated by licensees:
 
<TABLE><CAPTION>
                                                                                   MANAGEMENT
                                                                                   CONTRACTS/
                                            LICENSED             OWNED           JOINT VENTURES
                                        ----------------    ----------------    ----------------
                                        NUMBER    NUMBER    NUMBER    NUMBER    NUMBER    NUMBER
                                          OF        OF        OF        OF        OF        OF
                                        HOTELS    SUITES    HOTELS    SUITES    HOTELS    SUITES
                                        ------    ------    ------    ------    ------    ------
<S>                                     <C>       <C>       <C>       <C>       <C>       <C>
Fiscal Year-End 1991.................     42      9,806       15      3,450       44      11,452
 
1992 Activity:
  Additions..........................      2        685        -          -        -          (3)
  Transfers, net(a)..................      1        221        -          -       (1)       (221)
                                          --      ------      --     ------       --     -------
Fiscal Year-End 1992.................     45      10,712      15      3,450       43      11,228
 
1993 Activity:
  Additions..........................      5        938        -          -        -          (3)
  Transfers, net(a)..................      3        900       (6)     (1,423)      3         523
  Sales/Terminations.................     (1)      (196)       -          -        -           -
                                          --      ------      --     ------       --     -------
Fiscal Year-End 1993.................     52      12,354       9      2,027       46      11,748
 
1994 Activity:
  Additions..........................      1        177        -          -        2         410
  Transfers, net(a)..................      -        (15)       -         (2)       -          15
  Sales/Terminations.................     (2)      (760)       -          -       (1)       (239)
                                          --      ------      --     ------       --     -------
Fiscal Year-End 1994.................     51      11,756       9(b)   2,025       47(c)   11,934
                                          --      ------      --     ------       --     -------
                                          --      ------      --     ------       --     -------
</TABLE>
 
- - - ------------
 
<TABLE>
<C>   <S>
 (a)  Transfer of properties among licensed, managed and owned categories.
 (b)  Includes one property in which PHC owns a partial interest exceeding 50%. (This
      property is under a license agreement to a third party and is managed by PHC.)
 (c)  Includes 45 hotels that are also licensed to third parties.
</TABLE>
 
    On December 31, 1994, eight Embassy Suites hotels were under construction,
all of which will be licensee-operated.
 
    Embassy Suites hotels are located in 33 states and the District of Columbia
in the United States and two hotels are located in Canada. One hotel is under
construction in each of the following countries: Thailand, Colombia and Mexico.
Embassy Suites hotels range in size between 102 and 413 suites. Each guest suite
has a separate living room and dining/work area, with a television, refrigerator
and wet bar, as well as a traditional bedroom where most feature a
remote-controlled television. Most Embassy Suites hotels are built around a
landscaped lobby. All hotels offer free breakfast and complimentary evening
cocktails (where local law allows).
 
                                       47
<PAGE>
    The following table sets forth information concerning system occupancy,
average daily rate per occupied suite and revenue per available suite for all
Embassy Suites hotels:
 
<TABLE>
<CAPTION>
                                                                       AVERAGE DAILY
                                                          OCCUPANCY       RATE PER         REVENUE PER
FISCAL YEAR                                                 RATE       OCCUPIED SUITE    AVAILABLE SUITE
- - - -------------------------------------------------------   ---------    --------------    ---------------
<S>                                                       <C>          <C>               <C>
  1994.................................................      74.9%         $97.28            $ 72.86
  1993.................................................      73.0%         $93.91            $ 68.58
  1992.................................................      71.7%         $90.97            $ 65.26
</TABLE>
 
    Hampton Inn Hotels. The following table sets forth information regarding all
Hampton Inn hotels, including company-owned hotels, hotels operated by Hampton
Inns under management contracts or joint venture arrangements and hotels
operated by licensees:
 
<TABLE><CAPTION>
                                                                                         MANAGEMENT
                                                                                         CONTRACTS/
                                                  LICENSED             OWNED           JOINT VENTURES
                                              ----------------    ----------------    ----------------
                                              NUMBER    NUMBER    NUMBER    NUMBER    NUMBER    NUMBER
                                                OF        OF        OF        OF        OF        OF
                                              HOTELS    ROOMS     HOTELS    ROOMS     HOTELS    ROOMS
                                              ------    ------    ------    ------    ------    ------
<S>                                           <C>       <C>       <C>       <C>       <C>       <C>
Fiscal Year-End 1991.......................     259     32,303      15      2,049       21      2,618
 
1992 Activity:
  Additions................................      32      3,216       -         (1)       2        292
  Terminations.............................      (2)      (277)      -          -        -          -
                                              ------    ------      --      ------      --      ------
Fiscal Year-End 1992.......................     289     35,242      15      2,048       23      2,910
 
1993 Activity:
  Additions................................      46      4,147       -          -        1         51
  Terminations                                   (2)      (236)      -          -        -          -
                                              ------    ------      --      ------      --      ------
Fiscal Year-End 1993.......................     333     39,153      15      2,048       24      2,961
 
1994 Activity:
  Additions................................      67      6,149       -          -        -          -
  Terminations.............................      (1)      (118)      -         (1)      (1)      (121)
                                              ------    ------      --      ------      --      ------
Fiscal Year-End 1994.......................     399(a)  45,184      15      2,047       23(b)   2,840
                                              ------    ------      --      ------      --      ------
                                              ------    ------      --      ------      --      ------
</TABLE>
 
- - - ------------
 
<TABLE>
<C>   <S>
 (a)  Includes one property open only on a seasonal basis.
 (b)  These hotels are also licensed to third parties.
</TABLE>
 
    On December 31, 1994, 67 Hampton Inn hotels, including three Hampton Inn &
Suites properties, were under construction, all of which will be
licensee-operated.
 
    Hampton Inn hotels are currently located in 43 states in the United States
and one hotel is in each of the following countries: Canada, Mexico and Costa
Rica. There is one additional hotel under construction in Mexico and one in
Thailand. An average Hampton Inn hotel has from 80 to 150 rooms. The Hampton Inn
hotel's standardized concept provides a guest room featuring a remote control
television, free in-room movies, free local telephone calls and complimentary
continental breakfast. Unlike full-service hotels, Hampton Inn hotels do not
feature restaurants, lounges or large public spaces.
 
    Hampton Inns also has a modified lodging property for use in communities
supporting hotels of fewer than 90 rooms. The building design for these small
communities has the same features as a standard Hampton Inn hotel, but with
fewer rooms and a smaller lobby. There are over 80 of these modified design
hotels open and 43 currently under construction.
 
                                       48
<PAGE>
    The following table sets forth information concerning system occupancy,
average daily rate per occupied room and revenue per available room for all
Hampton Inn hotels:
 
<TABLE><CAPTION>
                                                                      AVERAGE DAILY
                                                         OCCUPANCY      RATE PER        REVENUE PER
FISCAL YEAR                                                RATE       OCCUPIED ROOM    AVAILABLE ROOM
- - - ------------------------------------------------------   ---------    -------------    --------------
<S>                                                      <C>          <C>              <C>
  1994................................................      74.3%        $ 53.46           $39.74
  1993................................................      73.0%        $ 50.81           $37.10
  1992................................................      71.2%        $ 48.91           $34.82
</TABLE>
 
    In December 1993, PHC announced the Hampton Inn & Suites brand which
combines standard guest rooms with a significant block of two-room suites in a
single property. Development of this new brand is targeted for commercial and
suburban markets, as well as destination and resort markets. Each property will
contain a centrally located expanded lobby and complimentary services area and
will include an exercise room, convenience shop, meeting/hospitality room and
coin-laundry. An expanded complimentary continental breakfast-buffet will be
offered. The first Hampton Inn & Suites hotel is expected to open during 1995.
On December 31, 1994, there were three Hampton Inn & Suites hotels under
construction, all of which will be licensee-operated.
 
    Homewood Suites Hotels. The following table sets forth information regarding
all Homewood Suites hotels, including company-owned hotels and hotels operated
by licensees:
 
<TABLE><CAPTION>
                                                                  LICENSED             OWNED
                                                              ----------------    ----------------
                                                              NUMBER    NUMBER    NUMBER    NUMBER
                                                                OF        OF        OF        OF
                                                              HOTELS    SUITES    HOTELS    SUITES
                                                              ------    ------    ------    ------
<S>                                                           <C>       <C>       <C>       <C>
Fiscal Year-End 1991.......................................     14      1,504        8        940
1992 Activity:
  Additions................................................      2        250        -         (8)
                                                                --      ------      --      ------
Fiscal Year-End 1992.......................................     16      1,754        8        932
1993 Activity:
  Additions................................................      -         40        -          -
                                                                --      ------      --      ------
Fiscal Year-End 1993.......................................     16      1,794        8        932
1994 Activity:
  Additions................................................      2        155        -          -
                                                                --      ------      --      ------
Fiscal Year-End 1994.......................................     18      1,949        8        932
                                                                --      ------      --      ------
                                                                --      ------      --      ------
</TABLE>
 
    On December 31, 1994, four Homewood Suites hotels were under construction,
three of which will be licensee operated and one will be company-owned.
 
    Homewood Suites hotels are currently located in 17 states and hotels are
under construction in one additional state. Homewood Suites hotels feature
residential-style accommodations, which include a living room area (some with
fireplaces), separate bedroom, bath and a fully-equipped kitchen. The buildings
that contain the hotel's suites, generally two- or three-stories, are centered
around a central community building, called the "Lodge", which affords guests a
high level of social interaction. Amenities include an expanded complimentary
continental breakfast and a complimentary evening social hour, a convenience
store, shopping service, business center, outdoor pool, exercise center and
limited meeting facilities.
 
    The Homewood Suites brand includes a smaller, modified prototype of its
standard hotel for use in surburban areas of major cities, as well as secondary
cities with active industrial or commercial areas. The modified prototype
reflects the signature design and amenities of a traditional Homewood Suites
hotel, but with fewer suites, a smaller Lodge and other construction
modifications that will require less land. There are currently three modified
prototype hotels under construction, two of which will be licensee operated and
the third will be Company-owned.
 
                                       49
<PAGE>
    In May 1994, PHC announced plans for a major expansion of the Homewood
Suites brand involving the financing and construction of 20 to 25 company-owned
Homewood Suites hotels during the next three years.
 
    The following table sets forth information concerning system occupancy,
average daily rate per occupied suite and revenue per available suite for all
Homewood Suites hotels:
 
<TABLE><CAPTION>
                                                                        AVERAGE DAILY
                                                                          RATE PER
                                                           OCCUPANCY      OCCUPIED         REVENUE PER
FISCAL YEAR                                                  RATE           SUITE        AVAILABLE SUITE
- - - --------------------------------------------------------   ---------    -------------    ---------------
<S>                                                        <C>          <C>              <C>
  1994..................................................      78.1%        $ 76.38           $ 59.67
  1993..................................................      75.8%        $ 72.47           $ 54.91
  1992..................................................      71.9%        $ 69.65           $ 50.10
</TABLE>
 
    Licensing and Management Contract Operations. Revenues from licensing
operations for all Embassy Suites, Hampton Inn and Homewood Suites hotels
operated under license from PHC's hotel divisions consist of initial license
application fees and continuing royalties. The initial license agreement
application fee for an Embassy Suites license agreement is $500 per room, with a
minimum of $100,000, and $400 per room, with a minimum of $40,000, for each
Hampton Inn, Hampton Inn & Suites and Homewood Suites license agreement. The
license agreements provide for a four percent royalty based upon gross
rooms/suites revenues and also provide for a marketing and reservation
contribution.
 
    In screening applicants for license agreements, PHC evaluates the character,
operations ability, experience and financial responsibility of each applicant;
PHC's prior business dealings, if any, with the applicant; market feasibility of
the proposed hotel location and other factors. The license agreement establishes
general requirements for service and quality of accommodations. PHC provides
certain training for licensee management and makes regular inspections of
licensed hotels.
 
    License agreements for new hotels generally have a 20-year term. PHC may
terminate a license agreement if the licensee fails to timely cure a breach of
the license agreement. In certain instances, a license agreement may be
terminated by the licensee, but such termination generally requires a payment to
PHC.
 
    Revenues from management contracts consist primarily of management fees
which are based on a percentage of adjusted gross revenues of the hotel. The
contract terms governing management fees can vary depending on the size and
location of the hotel and other factors relative to the property.
 
    Under PHC's management contracts, PHC, as the manager, operates or
supervises all aspects of the hotel's operations. The hotel owner is generally
responsible for all costs, expenses and liabilities incurred in connection with
operating the hotel including the expenses and salaries of all hotel employees.
The hotel owner also enters into a license agreement with PHC and pays the
royalty and marketing and reservation contributions as provided in the license
agreement. In addition, the hotel owner is often required to set aside a certain
percentage of hotel revenues for capital replacement. PHC's management contracts
typically have a term of 10 to 20 years and most give PHC specified renewal
rights. The management contract may be terminated by either party due to an
uncured default by the other party.
 
    Audubon Woods Business Campus. In January 1995, PHC acquired property in
Memphis, Tennessee known as the Audubon Woods Business Campus for a purchase
price of $21.7 million. This office complex consists of four office buildings
containing approximately 360,000 square feet of office space and is located on
approximately 31 acres of land.
 
                                       50
<PAGE>
    Competition. Intense competition among many chains exists for hotel guests
as well as in the sale of hotel franchises and in obtaining management
contracts. PHC's hotels are in vigorous competition with a wide range of
facilities offering various types of lodging options and related services to the
public. The competition includes several large and moderate size chains and
independent hotels offering all-suite, upper and lower upscale, midscale, and
upper and lower economy accommodations.
 
    The hotel industry saw continued improvement in 1994. With improving
occupancies, and modest growth in average daily rate, revenue per available room
in the industry improved over 6% in 1994 based on data provided by the major
firm that tracks hotel statistics.
 
    In 1994 all of PHC's hotel brands outperformed their respective competitive
segment in revenue per available room (RevPAR).
 
    Fuel Shortages and Costs. Although gasoline supplies are now in relative
abundance, gasoline shortages and price increases may have adverse effects on
PHC's business.
 
    Governmental Regulation. A number of states regulate the licensing of hotels
and restaurants and the granting of liquor licenses by requiring registration,
disclosure statements and compliance with specific standards of conduct. In
addition, various federal and state regulations mandate certain disclosures and
other practices with respect to the sales of license agreements and the
licensor/licensee relationship. PHC's operations have not been materially
affected by such legislation and regulations, but PHC cannot predict the effect
of future legislation.
 
    Employee Relations. PHC, through its subsidiaries, will have approximately
7,800 employees. Labor relations with Hotel Business employees are good. PHC
currently has no collective bargaining agreements with employees of the Hotel
Business.
 
    Legal Proceedings. PHC is involved in various inquiries, administrative
proceedings and litigation relating to contracts and other matters arising in
the normal course of business. While any proceeding or litigation has an element
of uncertainty, management believes that the final outcome of these matters will
not have a materially adverse effect upon PHC's consolidated financial position
or its results of operations.
 
    Trademarks. It is anticipated that the following trademarks used herein,
currently owned by the Company, will be transferred to PHC (either directly or
by transferring the stock of subsidiaries that own such trademarks) as part of
the Distribution: Promus(R); Embassy Suites(R); Hampton Inn(R); Hampton Inn &
SuitesSM; and Homewood Suites(R). The names "Embassy Suites," "Hampton Inn" and
"Homewood Suites" are registered as service marks in the United States and in
certain foreign countries. Embassy acquired the name "Embassy" (as used in
connection with hotels) in eleven countries in western Europe in 1991. Embassy
paid an initial fee to acquire the name, and PHC will in the future pay an
additional fee for each hotel opened in the eleven countries under the name. The
Company considers all of these marks, and the associated name recognition, to be
valuable to its business.
 
HARRAH'S ENTERTAINMENT BUSINESS AND PROPERTIES
 
    Harrah's Entertainment will operate the Casino Business as previously
operated by Promus. Harrah's Entertainment has, through existing and predecessor
entities, been in the casino entertainment business for more than 57 years and
is unique among casino entertainment companies in its broad geographic
diversification. Harrah's Entertainment operates casino hotels in the five
traditional U.S. gaming markets of Reno, Lake Tahoe, Las Vegas and Laughlin,
Nevada and Atlantic City, New Jersey. It also operates riverboat casinos in
Joliet, Illinois; dockside casinos in Vicksburg and Tunica, Mississippi,
Shreveport, Louisiana and North Kansas City, Missouri; limited stakes casinos in
Central City and Black Hawk, Colorado; and a casino on an Indian reservation
near Phoenix, Arizona. In addition, Harrah's Entertainment is a general partner
in a partnership that is developing a casino in New Orleans, Louisiana, and owns
an interest in a joint venture developing a casino in Auckland, New Zealand.
Harrah's Entertainment also owns a 13.8% interest in Sodak Gaming, Inc., a
leading
 
                                       51
<PAGE>
distributor of electronic gaming machines and gaming-related products and
systems, and a 75% interest in a general partnership that owns the approximately
52-acre Station Square site across from the Golden Triangle in Pittsburgh on
which the partnership plans to develop a casino entertainment facility if casino
gaming is legalized in that jurisdiction. As of December 31, 1994, Harrah's
Entertainment operated a total of approximately 521,400 square feet of casino
space, 14,808 slot machines, 789 table games, 5,367 hotel rooms or suites,
approximately 76,000 square feet of convention space, 51 restaurants, four
showrooms and three cabarets. For more information about Harrah's
Entertainment's casino business, see the 1994 Promus 10-K which is incorporated
herein by reference.
 
    For a description of the Bass Litigation, see "--Certain Special
Considerations--Pending Litigation."
 
MANAGEMENT OF PHC
 
    PHC Board. The business of PHC will be managed under the direction of the
PHC Board. The current directors of PHC are Ben C. Peternell, Michael D. Rose,
Raymond E. Schultz and Ronald Terry. Prior to the Distribution Date, Embassy, as
sole stockholder of PHC, plans to elect at least five additional persons to the
PHC Board so that the       persons identified below will constitute the entire
PHC Board effective as of the Distribution Date. In accordance with the PHC
Certificate, the PHC Board is divided into three classes with staggered terms.
Each class of directors is elected for a term of three years. The PHC
Certificate provides for a Board of Directors of not less than three nor more
than seventeen directors and authorizes the PHC Board to determine the number
within that range from time to time by the affirmative vote of a majority of the
directors then in office. Directors for each class will be elected at the annual
meeting of stockholders held in the year in which the term for such class
expires and will serve thereafter for three years.
 
<TABLE><CAPTION>
                                               PRESENT PRINCIPAL
                                           OCCUPATIONS OR EMPLOYMENT                CLASS OF
NAME AND AGE                            AND FIVE-YEAR EMPLOYMENT HISTORY            DIRECTOR
- - - -----------------------------  --------------------------------------------------   ---------
<S>                            <C>                                                  <C>
Ben C. Peternell(49).........  Director of PHC since March 1995. Senior Vice
                                 President, Human Resources and Communications of
                                 Promus since November 1989.
Michael D. Rose(53)..........  Chairman of the Board of PHC since March 1995.
                                 Chairman of the Board of Promus since November
                                 1989. Chief Executive Officer (1989-1994) and
                                 President (1989-1991) of Promus. Mr. Rose also
                                 is a director of Ashland Oil, Inc., First
                                 Tennessee National Corporation and General
                                 Mills, Inc.
Raymond E. Schultz(61).......  Director, President and Chief Executive Officer of
                                 PHC since March 1995. President and Chief
                                 Executive Officer of Promus Hotels Division of
                                 Promus since March 1993. President and Chief
                                 Executive Officer of Hampton Inn/Homewood Suites
                                 Hotel Division of Promus (1991-1993). President
                                 and Chief Executive Officer of Hampton Inn Hotel
                                 Division of Promus (1983-1991).
Ronald Terry(64).............  Director of PHC since March 1995. Chairman of the
                                 Board of First Tennessee National Corporation
                                 since 1973. Chief Executive Officer (1973-1994)
                                 and President (1988-1991) of First Tennessee
                                 National Corporation. Mr. Terry also is a
                                 director of Promus and BellSouth Corporation.
</TABLE>
 
    Committees of the Board. The PHC Board will have three standing committees:
(i) Executive, (ii) Audit and (iii) Human Resources.
 
                                       52
<PAGE>
    During the intervals between meetings of the PHC Board, the PHC Executive
Committee, subject to specified limitations, will be able to act on behalf of
the PHC Board. Action taken by the PHC Executive Committee will be reported to
the PHC Board at its first meeting following such action. Without specific
delegated authority, the PHC Executive Committee will not be able to declare
dividends except current quarterly dividends not in excess of those last
declared by the PHC Board and will not be able to increase or decrease the
number of directors or appoint new directors. Unless within an overall plan
previously approved by the PHC Board, action taken by the PHC Executive
Committee approving a transaction in excess of $50 million will be subject to
revision or rescission by the PHC Board at the PHC Board's first meeting
following such action.
 
    The PHC Audit Committee (1) will recommend annually to the PHC Board the
independent public accountants for PHC and its direct or indirect subsidiaries;
(2) will meet with the independent public accountants concerning their audit,
their evaluation of PHC's financial statements, accounting developments that may
affect PHC and their nonaudit services; (3) will meet with management and the
internal auditors concerning similar matters; and (4) will make recommendations
to all of the aforesaid groups that it deems appropriate.
 
    The PHC HR Committee will act as the nominating committee of the PHC Board.
It will consider and will make recommendations to the PHC Board concerning the
size and composition of the PHC Board, the number of nonmanagement directors,
the qualifications of members and potential nominees for membership, the
compensation of directors, membership of committees of the PHC Board and certain
administrative matters. The PHC HR Committee will consider nominees recommended
by stockholders. Detailed resumes of business experience and personal data of
potential nominees may be submitted to the corporate Secretary of PHC at the
address indicated in this Proxy Statement.
 
    The PHC HR Committee will also approve the annual compensation of corporate
officers who are members of the PHC Board and will administer PHC's bonus,
restricted stock, stock option and other incentive compensation plans. The PHC
HR Committee will also make various decisions and policy determinations in
connection with the PHC S&RP and PHC Stock Option Plan.
 
    Compensation of Directors. Directors who are not employees of PHC or its
direct or indirect subsidiaries will be paid a monthly fee of $2,083 plus $1,500
for each PHC Board meeting and $1,000 for each committee meeting they attend.
Committee chairmen will be paid an additional $500 for each committee meeting
attended. Under the provisions of PHC's unfunded compensation deferral program,
directors may defer the receipt of all or a portion of their directors' fees.
Under the plan, amounts, while deferred, will earn interest at a rate based on a
calculated average prime interest rate. Amounts deferred under the plan may be
paid in a lump sum or in installments, as selected by the director when making
the deferral election.
 
    Each nonmanagement director will also be provided with term life insurance
of $50,000, accidental death insurance of $50,000, travel accident insurance of
$250,000 while traveling on behalf of PHC and the opportunity to participate in
PHC's standard group health insurance plans. Each director receiving these
benefits will incur taxable income equal to the cost of the life and health
insurance.
 
    Each nonmanagement director will be awarded 1,000 shares of restricted stock
under the PHC Restricted Stock Plan. The PHC Restricted Stock Plan is attached
hereto as Annex III-B.
 
    Each nonmanagement director may also receive PHC Common Stock pursuant to
the PHC Nonmanagement Directors Stock Incentive Plan (the "PHC Nonmanagement
Directors Stock Incentive Plan") which is meant to provide an additional equity
incentive in lieu of 50% of the director's fees (or 100% if the director so
elects) and thereby more closely align the interests of directors with
stockholders. The PHC Nonmanagement Directors Stock Incentive Plan is attached
hereto as Annex VII.
 
    Executive Officers. PHC currently has seven executive officers: Michael D.
Rose (Chairman of the Board), Raymond E. Schultz (President and Chief Executive
Officer), David C. Sullivan (Executive
 
                                       53
<PAGE>
Vice President and Chief Operating Officer), Donald H. Dempsey (Senior Vice
President and Chief Financial Officer), Ralph B. Lake (Senior Vice President,
General Counsel and Secretary), Thomas L. Keltner (Senior Vice President,
Development) and Mark C. Wells (Senior Vice President, Marketing). Set forth
below is certain information with respect to the persons who are expected to
serve as executive officers of PHC immediately following the Distribution. Those
persons named below who are currently officers of Promus will relinquish their
positions with Promus effective on the Distribution Date. However, Mr. Rose will
continue to serve as Chairman of the Board of Directors of Harrah's
Entertainment.
<TABLE><CAPTION>
                                                 BUSINESS EXPERIENCE PRIOR TO
NAME AND TITLE            AGE                BECOMING AN EXECUTIVE OFFICER OF PHC
- - - -----------------------   ---   ---------------------------------------------------------------
<S>                       <C>   <C>
Michael D. Rose,          53    Chairman of the Board of Promus since November 1989. Chief
  Chairman of the Board           Executive Officer (1989-1994) and President (1989-1991) of
                                  Promus. Mr. Rose also is a director of Ashland Oil, Inc.,
                                  First Tennessee National Corporation and General Mills, Inc.
Raymond E. Schultz,       61    President and Chief Executive Officer of Promus Hotels Division
  President and Chief             of Promus since 1993. President and Chief Executive Officer
  Executive Officer               of Hampton Inn/Homewood Suites Hotel Division of Promus
                                  (1991-1993). President and Chief Executive Officer of Hampton
                                  Inn Hotel Division of Promus (1983-1991).
David C. Sullivan,        55    Executive Vice President and Chief Operating Officer of Promus
  Executive Vice                  Hotels Division of Promus since 1993. Senior Vice President
  President and Chief             of Development and Operations of Hampton Inn/Homewood Suites
  Operating Officer               Hotel Division of Promus (1991-1993). Vice President of
                                  Development, Hampton Inn Hotel Division of Promus
                                  (1990-1991). President and Chief Executive Officer of
                                  McNeill-Sullivan Hospitality Corporation (1985-1990).
Donald H. Dempsey,        50    Senior Vice President of Finance & Administration of Promus
  Senior Vice President           Hotels Division of Promus since 1993. Vice President of
  and Chief Financial             Finance of Hampton Inn/Homewood Suites Hotel Division of
  Officer                         Promus (1991- 1993). Vice President Finance Hampton Inn Hotel
                                  Division of Promus (1990-1991). Vice President of
                                  Development, Hampton Inn Hotel Division of Promus
                                  (1985-1990).
Ralph B. Lake, Senior     50    Vice President and General Counsel of Gaming Development of
  Vice President,                 Promus since 1992. Associate General Counsel--International
  General Counsel and             of Promus (1991-1992). Vice President and General Counsel of
  Secretary                       Homewood Suites Hotel Division of Promus (1988-1991).
Thomas L. Keltner,        48    Senior Vice President, Development of Promus Hotels Division of
  Senior Vice President           Promus since 1993. Senior Vice President and Chief Operating
  Development                     Officer, Franchise Hotels Division, Holiday Inn Worldwide
                                  (1990-1993).
Mark C. Wells, Senior     45    Senior Vice President, Marketing of Promus Hotels Division of
  Vice President                  Promus since 1993. Senior Vice President, Marketing of
  Marketing                       Hampton Inn/Homewood Suites Hotel Division of Promus (July
                                  1993-October 1993). Senior Vice President, Marketing of
                                  Embassy Suites Hotel Division of Promus (1991-1993). Vice
                                  President, Marketing of Hampton Inn Division of Promus
                                  (1986-1991).
</TABLE>
 
    Executive Officer Compensation. The PHC Summary Compensation Table
immediately below sets forth a summary of the compensation paid by Promus for
the last three fiscal years to the person expected to be the chief executive
officer of PHC and the four additional most highly compensated executive
officers of PHC (based on their historical compensation from Promus).
 
                                       54
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE><CAPTION>
                                                                                  LONG TERM COMPENSATION
                                                ANNUAL COMPENSATION                       AWARDS
                                    -------------------------------------------   -----------------------
                                                                       (1)           (2)          (3)           (4)
                                                                      OTHER       RESTRICTED   SECURITIES       ALL
             NAME AND                                                 ANNUAL        STOCK      UNDERLYING      OTHER
        PRINCIPAL POSITION          YEAR   SALARY($)   BONUS($)    COMPENSATION    AWARD(S)     OPTIONS     COMPENSATION
- - - ----------------------------------  ----   ---------   ---------   ------------   ----------   ----------   ------------
<S>                                 <C>    <C>         <C>         <C>            <C>          <C>          <C>
Raymond E. Schultz
 President and Chief Executive
 Officer..........................  1994   $ 248,240   $ 248,240                                  10,667      $184,282
                                    1993     220,747     202,780                                       0       138,518
                                    1992     213,928     203,231                                  57,300       104,664
Michael D. Rose
 Chairman of the Board............  1994     541,385(5)  530,611    $  108,972                    30,000       428,885
                                    1993     509,233     504,141        88,234                                 318,807
                                    1992     505,108     282,860        89,968                   240,000       236,408
David C. Sullivan
 President and Chief Operating
 Officer..........................  1994     196,135     196,135                                   6,167        29,914
                                    1993     163,996     155,786                                   7,500        19,712
                                    1992     155,245     132,112                                  25,230        12,562
Thomas L. Keltner
 Senior Vice President
 Development......................  1994     174,183     156,764                                   4,667         9,636
                                    1993      55,962                    58,157     $ 20,962        2,791
                                    1992
Mark C. Wells
 Senior Vice President
 Marketing........................  1994     158,280     142,452                                   4,167         9,000
                                    1993     136,051     103,921                                     730         7,873
                                    1992     121,885      33,756                     35,930        8,400         7,183
</TABLE>
 
- - - ------------
(1) Other Annual Compensation for Mr. Rose includes allocated amounts for
    aircraft usage and for household security. Such amounts, respectively, were
    as follows: for 1994: $31,570 and $37,468; for 1993: $22,349 and $28,707;
    for 1992: $35,600 and $28,800. In 1993, Other Annual compensation for Mr.
    Keltner related to reimbursed moving expenses. Amounts of Other Annual
    Compensation for each individual named above for 1992 to 1994 (other than
    Mr. Rose and Mr. Keltner) aggregated less than (a) 10% of the total annual
    salary and bonus for each individual or (b) $50,000 whichever is lower.
    Accordingly, no such amounts are included.
 
(2) The 1993 award of restricted stock to Mr. Keltner was 439 shares: 227 shares
    with vesting over the period 1994 to 1997 and 212 shares with vesting over
    the period 1995 to 1998. The 1992 award of restricted stock to Mr. Wells was
    570 shares with vesting in equal installments over the period 1995 to 1998
    and 350 shares with vesting over the period 1994 to 1997 and 2,250 shares
    with vesting in equal installments 1993 to 1995. Dividends will be paid on
    restricted stock in the same manner and to the same extent as dividends are
    paid on other shares of Common Stock. The number of unvested shares of
    restricted stock awards held by Mr. Schultz, Mr. Sullivan, Mr. Wells, and
    Mr. Keltner as of December 31, 1994 was 30,000, 7,500, 4,989 and 382
    respectively. On January 1, 1995, all of the unvested shares held by Messrs.
    Schultz and Sullivan vested, as did 4,191 of the unvested shares held by Mr.
    Wells and 111 of the unvested shares held by Mr. Keltner. Numbers of shares
    of restricted stock are based on awards of Promus restricted stock and will
    be adjusted upon conversion to PHC restricted stock as described in "--PHC
    Compensation Plans." The market value of unvested restricted stock awards
    held by Mr. Schultz, Mr. Sullivan, Mr. Wells and Mr. Keltner as of December
    31, 1994, was $926,250, $231,563, $154,035 and $11,794. Mr. Rose held no
    shares of unvested restricted stock at December 31, 1994.
 
(3) The options shown as granted in 1994 are net of the cancellation of options
    that occurred in December 1994. See "Election of Promus Directors--Report of
    the Human Resources Committee on Executive Compensation." The number of
    shares underlying options are based on awards of Promus stock options and
    will be adjusted upon conversion to PHC stock options as described in "--PHC
    Compensation Plans."
 
(4) All Other Compensation consists of (a) earnings in excess of market rates on
    deferred compensation balances and (b) matching contributions to the Promus
    S&RP. Such amounts, respectively, were as follows: for 1994: Mr. Schultz,
    $176,359 and $7,923; Mr. Rose $420,517 and $8,368; Mr. Sullivan, $20,914 and
    $9,000; Mr. Keltner $700 and $8,936; and Mr. Wells 0 and $9,000; for 1993:
    Mr. Schultz, $130,399 and $8,119; Mr. Rose, $309,813 and $8,994; Mr.
    Sullivan, $10,856 and $8,856; and Mr. Wells, 0 and $7,873; for 1992: Mr.
    Schultz, $96,393 and $8,272; Mr. Rose, $228,214 and $8,194; Mr. Sullivan,
    $4,169 and $8,393; and Mr. Wells, 0 and $7,123. Mr. Keltner was not employed
    by Promus until 1993. Promus does not provide a fixed benefit pension plan
    for its executives. The amounts set forth above are retirement benefits
    which are a function of deferred income voluntarily contributed by the
    executives.
 
(5) Mr. Rose has entered into an employment agreement with PHC pursuant to
    which, from the Distribution Date until April 30, 1996, he will spend up to
    40% of his time as Chairman of the PHC Board and receive, among other
    things, an annual salary of $250,000. Mr. Rose has also entered into an
    employment agreement with Harrah's Entertainment pursuant to which, from the
    Distribution Date until April 30, 1996, he will spend at least 60% of his
    time as Chairman of the Harrah's Entertainment Board and receive, among
    other things, an annual salary of $350,000. After April 30, 1996, Mr. Rose
    will reduce his workload to approximately 80% of full-time and divide his
    time equally between his duties as Chairman of the Harrah's Entertainment
    Board and his duties as Chairman of the PHC Board. During this time, Mr.
    Rose will receive from each of Harrah's Entertainment and PHC, among other
    things, an annual salary of $250,000. See "-- Employment and Severance
    Agreements" and "Election of Promus Directors--Certain Employment
    Arrangements."
 
                                       55
<PAGE>
    The table immediately below sets forth information regarding options to
purchase Promus Common Stock granted by Promus under the Promus Stock Option
Plan to the persons listed in the PHC Summary Compensation Table during the 1994
fiscal year, including information as to the potential realizable value of such
options at assumed annual rates of stock price appreciation for the ten year
option terms. Additional information is provided concerning this potential
realizable value for all optionees receiving option grants in 1994 and for all
Promus stockholders.
 
                     OPTION GRANTS IN THE LAST FISCAL YEAR
 
<TABLE><CAPTION>
                                                     INDIVIDUAL GRANTS
                                 ----------------------------------------------------------   POTENTIAL REALIZABLE VALUE AT ASSUMED
                                 (3)NUMBER OF    PERCENT OF                                        ANNUAL RATES OF STOCK PRICE
                                  SECURITIES    TOTAL OPTIONS                                             APPRECIATION
                                  UNDERLYING     GRANTED TO       EXERCISE                             OVER OPTION TERM(1)
                                   OPTIONS      EMPLOYEES IN      OR BASE        EXPIRATION   -------------------------------------
   NAME                            GRANTED       FISCAL YEAR    PRICE($/SH.)        DATE      0%          5%              10%
- - - -------------------------------- ------------   -------------   ------------     ----------   ---   --------------   --------------
<S>                              <C>            <C>             <C>              <C>          <C>   <C>              <C>
Raymond E. Schultz..............     10,667           2.6%        $49.4375          1/11/04   $ -   $      331,637   $      840,453
Michael D. Rose.................     30,000           7.3%         49.4375          1/11/04     -          932,729        2,363,719
David C. Sullivan...............      6,167           1.5%         49.4375          1/11/04     -          191,732          485,898
Thomas L. Keltner...............      4,667           1.1%         49.4375          1/11/04     -          145,097          367,713
Mark C. Wells...................      4,167           1.0%         49.4375          1/11/04     -          129,552          328,318
All Promus Stockholders(2)......        n/a         n/a                n/a              n/a     -    3,116,853,405    7,898,718,486
All Optionees...................    411,302         100.00%        48.4500(4)       various     -       12,531,678       31,757,731
All Optionees as a % of All
  Stockholders Gain.............        n/a         n/a                n/a              n/a   n/a             0.40%            0.40%
</TABLE>
 
- - - ------------
(1) The dollar amounts under these columns are the result of calculations at
    zero percent, and at five percent and ten percent rates set by the
    Securities and Exchange Commission and therefore are not intended to
    forecast possible future appreciation, if any, of Promus's stock price. In
    the above table, Promus did not use an alternative formula for a grant
    valuation, as Promus is not aware of any formula which will determine with
    reasonable accuracy a present value based on future unknown or volatile
    factors.
 
(2) These amounts represent the appreciated value which common shareholders
    would receive at the hypothetical zero, five and ten percent rates based on
    the market value of Promus Common Stock outstanding at or near the option
    grant dates.
 
(3) Does not include options that were cancelled in December, 1994. Employees
    vest in the right to exercise these options over a four-year period. In
    general, major option awards have been granted once a year. Options may also
    be granted at other times at the discretion of the Promus HR Committee based
    on promotions or similar reasons. The options shown as granted in fiscal
    year 1994 are net of the cancellation of options that occurred in December,
    1994. See "Election of Promus Directors--Report of the Human Resources
    Committee on Executive Compensation" and "Amendments to Promus 1990 Stock
    Option Plan" for more information concerning stock option awards.
 
(4) Represents average exercise price of options granted to all Optionees.
 
    The following table sets forth certain information concerning stock option
exercises during 1994 by the executive officers named in the PHC Summary
Compensation Table and the value on December 31, 1994 (the last day of the 1994
fiscal year) of all unexercised Promus Common Stock options held by such
individuals.
 
                                       56
<PAGE>
                    AGGREGATED OPTION EXERCISES IN 1994 AND
                        DECEMBER 31, 1994, OPTION VALUES
<TABLE><CAPTION>
                                                             NUMBER OF SECURITIES
                                                            UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED,
                                                                OPTIONS HELD AT            IN-THE-MONEY OPTIONS
                                   SHARES                    DECEMBER 31, 1994(1)         AT DECEMBER 31, 1994(2)
                                  ACQUIRED      VALUE     ---------------------------   ---------------------------
    NAME                         ON EXERCISE   REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- - - -------------------------------  -----------   --------   -----------   -------------   -----------   -------------
<S>                              <C>           <C>        <C>           <C>             <C>           <C>
Raymond E. Schultz.............           -           -        8,700         59,267      $ 188,375     $   907,311
Michael D. Rose................           -           -       33,750        236,250        738,281       3,811,715
David C. Sullivan..............           -           -        3,750         35,147         82,031         401,675
Thomas L. Keltner..............           -           -          360          7,098              0               0
Mark C. Wells..................           -           -        1,500         11,797         32,813         134,937
</TABLE>
 
- - - ------------
 
(1) The numbers shown are net of the cancellation of options that occurred in
    December, 1994. See "Election of Promus Directors--Report of the Human
    Resources Committee on Executive Compensation" and "Amendments to Promus
    1990 Stock Option Plan" for more information concerning stock option awards.
 
(2) Amount represents the difference between the aggregated option price of
    unexercised options and a $30.875 market price on December 30, 1994, which
    was the closing price of the Promus Common Stock on the last trading day of
    1994.
 
    PHC Compensation Plans. Embassy, as sole stockholder of PHC, has approved
the adoption by PHC of certain compensation plans. Although no approval of the
creation of these plans is required to be obtained from Promus stockholders, the
Distribution is conditioned upon the Promus stockholders ratifying the adoption
of such plans (Proposals Five, Six, Seven and Eight).
 
    The PHC 1995 Stock Option Plan and the PHC 1995 Restricted Stock Plan are
intended to be the executive and management incentive stock plans for PHC
employees. The key employees of PHC, including each of the persons listed in the
PHC Summary Compensation Table above and all executive officers of PHC, will be
eligible to participate in both of these plans. The PHC Key Executive Officer
Annual Incentive Plan is intended to provide incentive compensation to certain
executive officers at the corporate senior vice president level or above. The
PHC Human Resources Committee will approve the specific executive officers who
will participate in the plan each year. The principal terms and conditions of
the PHC 1995 Stock Option Plan (attached as Annex III-A), the PHC 1995
Restricted Stock Plan (attached as Annex III-B), the PHC Key Executive Officer
Annual Incentive Plan (attached as Annex VI) and the PHC Nonmanagement Directors
Stock Incentive Plan (attached as Annex VIII) are summarized below and a copy of
each plan is attached hereto as indicated.
 
    The description of the plans set forth herein does not constitute an offer
to sell or a sale of the securities issuable pursuant to such plans. Such offers
to sell or sales may only be made by PHC pursuant to relevant plan documents
including prospectuses. The plans described below are subject to amendment or
termination in accordance with the provisions of the plans.
 
    In connection with the Distribution, PHC has adopted the PHC Savings and
Retirement Plan (the "PHC S&RP"), a savings and retirement plan for employees of
PHC and participating subsidiaries. Participants may make basic contributions of
up to 6% of their base compensation and supplemental contributions of up to an
additional 10% of their base compensation. PHC will contribute an amount equal
to 100% of the participant's basic contribution up to 6% of eligible earnings.
 
    The PHC S&RP, which will have substantially similar terms to the Promus
S&RP, will become effective on the Distribution Date. PHC may amend or terminate
the plan at any time in accordance with its terms and subject to applicable
laws. PHC intends to request the IRS to issue a determination letter stating
that the PHC S&RP is qualified under Section 401 of the Code.
 
    Amounts contributed to the PHC S&RP will be invested, at the participant's
option, in various investment funds including a PHC Common Stock fund. The funds
will be invested and paid, with any
 
                                       57
<PAGE>
gains and losses, to participants generally upon termination of employment.
Termination of employment prior to retirement at age sixty-five or seven years
of credited service, will result in reduced payment of the accumulated PHC
contribution with gains or losses thereon.
 
    Like the Promus S&RP, the PHC S&RP will include an Employee Stock Ownership
Plan ("PHC ESOP"). The PHC ESOP will apply to all employees who are continuously
employed for a calendar year and complete 1,000 hours of service in that
calendar year. Years of service under the Promus S&RP immediately before the
Distribution Date will be taken into account in the PHC S&RP. During the time
such shares are held by the PHC ESOP, the participants are entitled to direct
the Trustee of the PHC ESOP to vote shares held in their accounts under the PHC
ESOP. The PHC HR Committee has authority to approve contributions to the PHC
ESOP from time to time subject to the rules of the plan.
 
    Simultaneously with the Distribution, the assets and liabilities held by the
Promus S&RP will be apportioned such that the assets together with the
liabilities that are attributable to employees of Promus and its subsidiaries
who will become employees of PHC or its subsidiaries subsequent to the
Distribution will be allocated and transferred to the PHC S&RP. Such allocation
will be effected in accordance with all applicable laws and the terms of the
Plans.
 
    With respect to the shares of Promus Common Stock held in accounts of the
PHC S&RP, shares of Promus stock will be converted into shares of PHC Common
Stock. This will be accomplished by an exchange of shares with the Promus S&RP,
whereby the Promus S&RP will transfer PHC shares to the PHC S&RP in exchange for
Promus shares of equal value. The purpose of this exchange is to enable each
plan to have shares of the plan's employer sponsor constitute the investment
shares for that plan's company stock fund and ESOP.
 
    It is estimated that approximately 4,050 employees will be eligible to
participate in the PHC S&RP. It is intended that the terms of the PHC S&RP will
be substantially similar to those of the Promus S&RP except that (i) amounts
presently invested in the Promus Common Stock fund in the Promus S&RP will be
reinvested in a PHC Common Stock fund, and (ii) the accounts of participants in
the Promus ESOP and in the Promus S&RP will be reinvested in PHC Common Stock.
It is intended that immediately following these transactions, the fair market
value of the accounts in the plan will remain approximately the same except to
the extent of market fluctuations while funds are being reinvested. For a
description of the treatment of the shares held in the Promus S&RP in the
Distribution, see "--Relationship Between PHC and Harrah's Entertainment after
the Distribution-- Employee Benefits Allocation Agreement."
 
    Immediately following the Distribution, PHC intends to establish an annual
bonus plan pursuant to which officers and key employees of PHC and its
subsidiaries will receive cash bonuses based on their level of management and
the attainment of individual and company objectives for the previous fiscal
year. It is expected that the terms of this plan will be similar to Promus'
current annual bonus plan.
 
    Immediately following the Distribution, PHC intends to have in effect group
term insurance, life insurance, and health, dental and vision for its executives
that will be similar to those sponsored by Promus and its subsidiaries for its
hotel employees before the Distribution.
 
    In conjunction with the Distribution, PHC will adopt the PHC 1995 Stock
Option Plan (the "PHC Stock Option Plan"). The material features of the PHC
Stock Option Plan are set forth below. A copy of the form of the PHC Stock
Option Plan is set forth as Annex III-A hereto and incorporated herein by
reference.
 
    Approximately 180 key employees are eligible to receive awards under the
plan. A maximum of 2,625,000 shares of PHC Common Stock (which may be adjusted
in the event of certain changes) may be issued under the PHC Stock Option Plan.
Any shares subject to an option which expires for any reason, is forfeited or is
terminated unexercised as to such shares may again be subject to an option under
the PHC Stock Option Plan. The maximum number of shares with respect to which
stock options
 
                                       58
<PAGE>
or stock appreciation rights may be granted to any individual is limited to
250,000 shares in any one year period. This number of options and the total
number of shares subject to the Plan can be adjusted by the PHC HR Committee in
the event of certain corporate transactions or events.
 
    No stock option or stock appreciation right may be granted after ten years
following the adoption of the plan. In general, except in case of death,
disability, or retirement, no stock option may be exercisable after the
expiration of ten years and one day (ten years in the case of an incentive stock
option) from the date of grant of the option.
 
    An optionee with ten years of service has a two year period, and an optionee
with 20 years of service has a three year period, after retirement, death or
determination of disability to exercise any option to the extent it was
exercisable on the date of such event, provided that (1) for incentive stock
options, this two or three year period will not extend beyond the normal term of
the option and (2) for non-incentive options, the term of the option will be
extended up to a maximum term of thirteen years and one day to accommodate the
two or three year extension in cases where retirement, death or determination of
disability occurs within the three year period prior to the end of the normal
term of the option. Years of service for these purposes includes service with
Promus and its subsidiaries immediately prior to the Distribution.
 
    The PHC Stock Option Plan will be administered by the PHC HR Committee. The
PHC HR Committee will have a wide degree of flexibility in determining options
to be granted and determining the terms and conditions thereof. The expenses of
administering the PHC Stock Option Plan are borne by PHC.
 
    A stock option gives the holder the right to purchase PHC Common Stock at a
fixed price over a specified period of time. Grants may consist of either
non-qualified stock options or incentive stock options. The option price of
stock options is set by the PHC HR Committee and options cannot be issued at a
price less than 100% (110% in the case of an incentive stock option granted to a
person owning, within the meaning of Section 424(d) of the Code, more than 10%
of the stock of the company) of the fair market value of the PHC Common Stock on
the date the option is granted. The consideration for the grant of an option is
the employee's service to PHC. The PHC HR Committee has the right under the
terms of the PHC Stock Option Plan to decrease the option price on any
outstanding options and to accelerate the vesting of any option, except to the
extent that such action would cause the PHC Stock Option Plan to violate Section
422(b)(1) of the Code, Section 16 of the Exchange Act or Rule 16b-3 under such
section or would cause an option or stock appreciation right intended to qualify
as performance-based compensation under Section 162(m) of the Code to fail to so
qualify.
 
    The option price may be paid in cash, by check, or in shares of PHC Common
Stock having a total fair market value on the date of exercise equal to the
option price. PHC may also permit the option price payable by reason of the
exercise of an option to be satisfied by withholding shares (that would
otherwise be obtained upon such exercise) having a fair market value equal to
the aggregate option price of the exercised option. PHC may also permit
optionees to use cashless exercise methods that are permitted by law.
 
    Stock appreciation rights must pertain to, and be granted only in
conjunction with, a related underlying option granted under the PHC Stock Option
Plan and can be exercisable and exercised only to the extent that the related
option is exercisable. Upon the exercise of a stock appreciation right and the
surrender of the exercisable portion of the related option, the optionee will be
awarded cash, shares of PHC Common Stock or a combination of shares and cash at
the discretion of the PHC HR Committee. The award will have a total value equal
to the product obtained by multiplying (i) the excess of the fair market value
per share on the date on which the stock appreciation right is exercised over
the option price per share by (ii) the number of shares subject to the
exercisable portion of the related option so surrendered.
 
                                       59
<PAGE>
    In the case of an optionee's death, the options may only be exercisable by
the optionee's legal representative or beneficiary if PHC is properly assured
and legally advised of the rights of such persons.
 
    The PHC HR Committee may terminate or modify or amend the PHC Stock Option
Plan in such respect as it may deem advisable; provided, that the PHC HR
Committee may not, without further approval by PHC's stockholders make any
amendment which would require approval of stockholders under Rule 16b-3 under
Section 16(b) of the Exchange Act or Section 162(m) of the Code. No amendment,
modification or termination of the PHC Stock Option Plan may adversely affect a
participant's rights under any previously granted option without the
participant's consent.
 
    The PHC HR Committee may adjust the number of shares subject to each
outstanding option, the option prices of outstanding options, and the maximum
number of shares subject to the PHC Stock Option Plan and may take certain other
actions in the event of certain corporate transactions or events. The PHC HR
Committee may also make additional adjustments and take other actions in the
event of certain corporate transactions or events, certain unusual or
nonrecurring transactions or events or changes in applicable laws, regulations,
or accounting principles. See "Amendments to Promus 1990 Stock Option
Plan--Proposed Amendments."
 
    The PHC HR Committee also has authority to approve administrative rules and
regulations to govern administration of the PHC Stock Option Plan.
 
    Certain of the federal income tax consequences applicable to the PHC Stock
Option Plan are set forth below. This discussion is intended to be general in
scope and does not specify all of the special tax rules that can apply to
various circumstances related to stock options.
 
    (1) Non-Incentive Stock Options. Federal taxable income is generally not
recognized by an optionee when a non-incentive stock option is granted. On the
date a non-incentive stock option is exercised, the amount by which the fair
market value of the stock exceeds the exercise price of the option is taxed as
ordinary income to the optionee. Subject to Section 162(m) of the Code, the
amount of income taxed to the optionee will be allowed as a deduction for
federal income tax purposes to PHC in the same year. PHC believes that the terms
and conditions of the stock options granted under the PHC Stock Option Plan
currently meet the requirements for performance-based compensation under Section
162(m)(4)(c) of the Code and that therefore the compensation attributable to the
exercise of a stock option is not subject to the deduction limit under Section
162(m) of the Code. When an optionee disposes of shares acquired by the exercise
of the option, any amount received in excess of the fair market value of the
shares on the date of exercise will be treated as long- or short-term capital
gain to the optionee, depending upon the holding period of the shares. If the
amount received is less than the market value of the shares on the date of
exercise, the loss will be treated as long- or short-term capital loss,
depending upon the holding period of the shares.
 
    (2) Incentive Stock Options. Federal taxable income is generally not
recognized by an optionee when an incentive stock option is granted. When an
optionee exercises an incentive stock option within the term of such option, no
ordinary income will be recognized by the optionee at that time. (However, the
excess of the fair market value of the stock over the exercise price is
considered an "item of adjustment" for alternative minimum tax purposes in the
year of exercise.)
 
    If the shares acquired upon exercise are disposed of more than one year
after the date of transfer (and two years after grant date), the excess of the
sale proceeds over the aggregate option price of such shares will be long-term
capital gain to the optionee. PHC will not be entitled to a tax deduction under
such circumstances. In general, if the shares are disposed of prior to such
date(s) (a "disqualifying disposition"), the lesser of (a) the excess of the
fair market value of such shares at the time of exercise over the aggregate
option price or (b) the amount realized on such disqualifying disposition will
be ordinary income to the optionee at the time of the disqualifying disposition.
PHC generally will be entitled to a federal tax deduction equal to the amount of
ordinary income recognized by the optionee.
 
                                       60
<PAGE>
    If a disqualifying disposition occurs in the year of exercise, the "item of
adjustment" for alternative minimum tax purposes will not be more than the gain
on disposition. For purposes of determining the alternative minimum tax gain or
loss in years following the year of exercise, the basis of the acquired shares
will be the exercise price increased by the amount of the "item of adjustment"
previously included in the alternative minimum taxable income.
 
    (3) Stock Appreciation Rights. No taxable income is realized upon the
receipt of a stock appreciation right, but upon exercise of the stock
appreciation right, the fair market value of the shares (or cash in lieu of
shares) received must be treated as compensation taxable as ordinary income to
the recipient in the year of such exercise. Subject to Section 162(m) of the
Code, PHC will be entitled to a deduction for compensation paid in the same
amount which the recipient realized as ordinary income.
 
    On the Distribution Date, all unvested options and all vested but
unexercised options held by employees of Promus and its subsidiaries who
following the Distribution will be employed by PHC will be cancelled. In their
place, PHC will issue new options to purchase PHC Common Stock under the PHC
Stock Option Plan subject to the individual consent of each employee. The number
of shares subject to these new PHC options and the exercise price of such
original options will be calculated so as to preserve the Promus options'
approximate value as of the date of the Distribution. To accomplish this, the
number of PHC options and their exercise price will be determined as follows:
The number of shares subject to the Promus option will be multiplied by the
Pre-Distribution Promus Share Price and the resulting number will be divided by
the average of the closing prices of shares of PHC Common Stock on the New York
Stock Exchange during the ten trading days immediately following the date of the
Distribution (the "Post-Distribution PHC Share Price"); the exercise price of
the Promus option will be multiplied by the Post-Distribution PHC Share Price
and the resulting number will be divided by the Pre-Distribution Promus Share
Price. Fractions will be rounded to the next highest share and next lowest cent,
respectively. The Pre-Distribution Promus Share Price will be the closing price
of Promus Common Stock on the New York Stock Exchange on the date of the
Distribution.
 
    The PHC HR Committee will administer PHC option grants in accordance with
the terms and conditions of the PHC Stock Option Plan. These substitute PHC
options will be subject to the same terms and will be exercisable at the times
and upon the conditions reflected in the Promus option being substituted.
 
    In connection with the Distribution, PHC will adopt the PHC 1995 Restricted
Stock Plan (the "PHC Restricted Stock Plan"). Under the PHC Restricted Stock
Plan, PHC Common Stock will be awarded on a periodic basis to key employees of
PHC and its subsidiaries who are selected by the chief executive officer of PHC
and approved by the PHC HR Committee as making significant contributions to PHC,
subject to awards of substituted restricted stock as set forth below. In
addition, non-management directors are entitled to specified awards under the
plan. A copy of the form of the PHC Restricted Stock Plan is set forth as Annex
III-B hereto and incorporated herein by reference.
 
    Approximately 180 officers and employees are eligible to receive awards
under the PHC Restricted Stock Plan. The shares of PHC Common Stock which are
awarded are restricted as to transfer and subject to forfeiture during a
specified period or periods. The consideration for the grant of restricted stock
is the employee's service to PHC. Each award is subject to such conditions,
terms and restrictions as are determined by the PHC HR Committee. The PHC HR
Committee also has the power to permit acceleration of the expiration of the
applicable restriction period with respect to any part or all of the shares
awarded to a participant; provided, however, that with respect to any award of
restricted shares intended to qualify as performance-based compensation under
Section 162(m) of the Code or any successor provisions thereto, no such
acceleration shall be authorized to the extent that such acceleration would
cause such restricted shares to fail to so qualify. Generally, in the event of a
participant's termination of employment (except for death or disability) prior
to the end of a restriction period, any shares upon which restrictions have not
yet lapsed will be automatically forfeited and returned to PHC without any
payment to the participant or his successors, heirs, assigns, or personal
representatives.
 
                                       61
<PAGE>
Restricted shares that are forfeited are returned to the PHC Restricted Stock
Plan and can be regranted by the PHC HR Committee to any key employee.
 
    In general, shares awarded, and any right to vote such shares and to receive
dividends thereon, may not be sold, assigned or in any way transferred during
the restriction period applicable to such shares. During the restriction period,
the recipient has all other rights of a stockholder, including, but not limited
to, the right to receive dividends and vote such shares. Certificates for
restricted shares are deposited with PHC or its designee during the restriction
period. In the discretion of the PHC HR Committee, the PHC Restricted Stock Plan
will remain in effect until all shares awarded under the plan are free of
restrictions, but no award may be made more than ten years after adoption of the
plan. In the event of changes or corporate transactions that affect the PHC
Common Stock or its value, the PHC HR Committee may adjust the number of shares
to be issued under the plan, make equitable adjustments in restricted shares
previously awarded and take other action specified in the plan.
 
    In the PHC HR Committee's discretion, an award of restricted shares may be
designed to qualify as performance-based compensation under Section 162(m) of
the Code. It is intended that such restricted shares will vest based upon PHC's
satisfaction of certain performance goals which are based on some or all of the
following business criteria: pre-tax income, operating income, cash flow,
earnings per share, return on equity, return on average invested capital, or a
division's operating income or opened units.
 
    The PHC HR Committee may discontinue or amend the PHC Restricted Stock Plan
at any time, except that without stockholder approval the PHC HR Committee may
not make any amendment that would require stockholder approval under Section
162(m) of the Code, Section 16 of the Exchange Act or Rule 16b-3 under Section
16(b) of the Exchange Act. The termination or any modification or amendment of
the plan may not, without the consent of a participant, adversely affect a
participant's rights under an award previously granted.
 
    A maximum of 875,000 shares are authorized for issuance under the plan. This
number is subject to adjustment by the PHC HR Committee in its discretion in the
event of certain corporate transactions or events. The PHC HR Committee may also
make additional adjustments and take other actions in the event of certain
corporate transactions or events, certain unusual or nonrecurring transactions
or events or changes in applicable laws, regulations, or accounting principles.
 
    The PHC HR Committee has authority to adopt policies and procedures
regarding various administrative matters under the Restricted Stock Plan.
 
    Participants in the PHC Restricted Stock Plan must include in ordinary
income the fair market value of the stock at the time it vests. PHC anticipates
that it will not permit participants to make an election under Section 83(b) of
the Code with respect to restricted stock awards and no such elections are in
effect. Upon the sale of restricted stock after it vests, a participant will
recognize either short-term or long-term capital gain (or loss) to the extent of
any appreciation (or depreciation) in the value of the stock after the vesting
date. Subject to Section 162(m) of the Code, PHC is entitled to a tax deduction
in an amount equal to the participant's ordinary income recognized on the
vesting date. The tax deduction is taken by the company in the same year that
the participant recognizes ordinary income by reason of the vesting of the
stock.
 
    The foregoing is a brief summary of the tax consequences relating to
restricted stock and is not intended to be complete. It does not describe state
or local tax consequences.
 
    With respect to employees who hold shares of restricted stock under Promus's
Restricted Stock Plan who will be employed by PHC after the Distribution, such
restricted shares of Promus Common Stock will be forfeited and in lieu thereof
and to preserve the value of such shares they will receive an adjusted number of
restricted shares of PHC Common Stock under the PHC Restricted Stock Plan,
subject to their individual consent. The adjusted number of shares of restricted
PHC Common Stock that each such employee will receive will be calculated as
follows: the number of shares of restricted
 
                                       62
<PAGE>
Promus Common Stock held by an employee will be multiplied by a sum equal to the
Pre-Distribution Promus Share Price minus 1/2 of the Post-Distribution PHC Share
Price and the resulting number will be divided by the Post-Distribution PHC
Share Price. These shares will be subject to the same terms and restrictions as
presently apply to restricted shares of Promus Common Stock. Holders of these
restricted shares of PHC Common Stock will be entitled to receive the
Distribution with respect to shares of Promus Common Stock in the same manner as
other stockholders.
 
    PHC has established an unfunded executive deferred compensation plan (the
"PHC EDCP") for certain senior executives, and an unfunded deferred compensation
plan (the "PHC DCP") for PHC management-level employees. It is anticipated that
each Promus Hotel employee who was a party to a deferred compensation agreement
with Promus under Promus' Executive Deferred Compensation Plan (the "Promus
EDCP") or Promus' Deferred Compensation Plan (the "Promus DCP") will enter into
an agreement whereby such employee will agree that, as of the Distribution Date,
PHC will assume all obligations under such employee's Promus EDCP agreement or
Promus DCP agreement, as the case may be, and Promus and its subsidiaries will
be released from all obligations to such employee regarding the Promus EDCP and
Promus DCP (the "Deferred Compensation Assumption Agreements"). These assumed
Promus EDCP agreements and Promus DCP agreements will be governed and
administered pursuant to the PHC EDCP and the PHC DCP.
 
    Pursuant to the Deferred Compensation Assumption Agreements, the deferred
compensation accounts of three executive officers of PHC in addition to
approximately 15 other key employees of PHC will be assumed by PHC.
Approximately 30 employees of PHC will be eligible to participate in the PHC
EDCP and approximately 125 employees of PHC will be eligible to participate in
the PHC DCP. Pursuant to the PHC EDCP, eligible participants may defer receipt
of up to 25% of their salary and up to 50% of their annual bonus subject to such
limits and conditions as may be specified in the plan. Pursuant to the PHC DCP,
eligible participants may defer up to 12% of their salary and up to 100% of
their bonus. Directors of PHC may defer up to 100% of their fees under the PHC
DCP. After the PHC Nonmanagement Directors Stock Incentive Plan commences on May
1, 1996, the directors will be eligible to defer 50% of their fees under the PHC
DCP.
 
    Amounts which are deferred under the PHC DCP earn interest at a rate based
on a calculated average prime interest rate. Participants under the PHC DCP may
elect that payments be paid out in a lump sum or in annual installments over a
period of up to ten years starting not later than the termination of employment.
 
    Prior to the Distribution Date, PHC will establish an escrow fund and will
deposit insurance policies and certain other assets into the escrow fund. These
policies will include some of the policies that were previously held in a
similar escrow fund established by Promus for its deferred compensation plans.
The PHC escrow fund will be established to assure the payment of benefits, as
they accrue, to certain executive officers and the directors of PHC which will
be payable under the PHC EDCP or PHC DCP. Upon occurrence of a potential change
in control of PHC, PHC will also place into this escrow fund certain severance
payments payable under the Severance Agreements (see "Certain Relationships"
below) which become payable to   executives only following a change in control.
PHC intends to increase the escrow fund, if necessary, to assure the payment of
future deferrals and also has the right to increase the escrow fund to pay
premiums on the insurance policies and interest on policy loans. The escrow fund
is subject to the claims of the creditors of PHC in the case of the insolvency
or bankruptcy of PHC.
 
    The PHC Key Executive Officer Annual Incentive Plan (the "PHC Key Executive
Incentive Plan") is an annual bonus plan designed to provide certain senior
executives with incentive compensation based upon the achievement of
pre-established performance goals. Executive officers at the corporate vice
president level or above may be eligible for the PHC Key Executive Incentive
Plan. Prior to, or at the time of, establishment of the performance objectives
for a calendar year, the PHC HR
 
                                       63
<PAGE>
Committee will approve the specific executive officers who will participate in
the PHC Key Executive Incentive Plan that year.
 
    The PHC Key Executive Incentive Plan is designed to comply with Section
162(m) of the Code which limits the tax deductibility by a company of
compensation paid to officers named in the compensation tables of the company's
proxy statement to $1,000,000. Compensation paid pursuant to a plan approved by
stockholders that meets the requirements of Section 162(m) is exempted from this
limitation and is fully deductible. Embassy, as the sole stockholder of PHC
prior to the Distribution, has approved the PHC Key Executive Incentive Plan in
order to maintain the full deductibility of compensation paid to executive
officers of PHC. The PHC Key Executive Incentive Plan is being submitted for
approval and ratification by the Promus stockholders as one of the Distribution
Proposals (Proposal Seven).
 
    Under the PHC Key Executive Incentive Plan, prior to March 30 of each year
the PHC HR Committee will approve performance goals, including specific
performance objectives for that year. The objectives may include any one or more
of the following corporate business criteria for the year (or a combination of
any of these criteria): pre-tax income, operating income, cash flow, earnings
per share, return on equity, return on average invested capital, construction
starts, guest satisfaction ratings, a division's operating income or a
division's opened units. These criteria will be determined in accordance with
generally accepted accounting principles ("GAAP") unless certain exceptions are
approved by the PHC HR Committee as further explained below.
 
    At or after the end of a plan year, the PHC HR Committee will certify
achievement of the objectives in writing based on the company's performance
during the year. When establishing objectives and approving the achievement of
objectives, the PHC HR Committee will (unless an exception is pre-approved as
discussed below) ignore extraordinary items, minority interests, property
transactions, changes in accounting standards and losses or gains arising from
discontinued operations. The PHC HR Committee may, in any year, include property
transactions and/or discontinued operations (either specifically or generally or
both) and may further include or exclude any specified interest expense items,
corporate expense items and/or development expense items when determining the
pre-established objectives.
 
    The actual results of the property transactions and/or discontinued
operations that are included in the objectives will then be included, in
accordance with GAAP, in the calculation of the achievement of the objectives.
Similarly, any included or excluded items of interest expense, corporate
expense, and/or development expense will be included or excluded, as the case
may be, in the calculation of achievement of the objectives. If the objectives
approved by the PHC HR Committee include operations or businesses (including
those being accounted for as discontinued operations) that are subsequently
spun-off or disposed of during the plan year, the objectives and the results
will be appropriately adjusted to exclude such operations or businesses.
 
    The actual award for a participant will be determined by multiplying the
participant's eligible earnings by the percentage adjacent to a points column on
tables or matrices that has been approved by the PHC HR Committee prior to March
30 of the plan year. No award will exceed 200% of an individual's eligible
earnings as adjusted. The maximum award under the plan is $1,000,000 per
participant in any year. The PHC HR Committee will have the discretion to pay an
award that is lower than the calculated award.
 
    Eligible earnings means a participant's annual base salary, including any
deferrals of such salary, as in effect on the date the performance objectives
are established by the PHC HR Committee.
 
    Approved awards will be paid by March 15 after the year of the plan year.
Awards that are otherwise payable to a participant who is no longer an employee
will be prorated, or the individual will be ineligible for an award, pursuant to
specified rules in the PHC Key Executive Incentive Plan.
 
                                       64
<PAGE>
    Since the PHC Key Executive Incentive Plan requires objectives to be set and
participants to be selected for each year, it is not determinable what benefits
would have been received by or allocated to any executive officer if the PHC Key
Executive Incentive Plan had been in effect for 1994.
 
    The foregoing description of the PHC Key Executive Incentive Plan is
qualified in all respects by the actual provisions of the PHC Key Executive
Incentive Plan which is attached to this Proxy Statement as Annex VII.
 
    Embassy, as the sole stockholder of PHC prior to the Distribution, has
adopted the PHC Nonmanagement Directors Stock Incentive Plan (the "PHC
Nonmanagement Directors Incentive Plan"). The PHC Nonmanagement Directors
Incentive Plan is being submitted for ratification by the Promus shareholders as
one of the Distribution Proposals. Under the PHC Nonmanagement Directors
Incentive Plan, each nonmanagement director will automatically receive 50% of
his annual director fees in PHC Common Stock (and the director may further elect
to receive the remaining 50% of fees in PHC Common Stock) starting with fees for
the year of service commencing with the PHC annual stockholders meeting in 1996.
The grants would be made every three months (the "three month grant period"),
starting with the August 1, 1996 grant date. Each grant for a three month grant
period will be an amount of stock, valued on the grant date, equal in value to
50% of the fees that the director earned during the previous three month grant
period (or 100% of the fees if the director elected to receive the remaining 50%
of fees in stock). The share value will be the average of the high and low price
of the PHC Common Stock based upon its consolidated trading as generally
reported for the principal securities exchange on which the PHC Common Stock is
listed. The shares that are granted cannot be disposed of for six months after
the grant.
 
    As provided in the plan, each director may elect to receive the remaining
50% of his director fees in PHC Common Stock. Such election must be made prior
to the commencement of the first grant period to which such election applies and
such election shall be irrevocable. Individuals who are nominated to become
nonmanagement directors may make such election after such nomination but prior
to the time that they are elected to the Board.
 
    Before the commencement of the plan year with respect to which grants are to
be made, the director can elect to defer receipt of the shares that would
otherwise be granted during that year until the director's board service
terminates. The deferred shares would then be issued to the director upon his
termination of service or in annual installments over a period of up to ten
years as the director may elect when the initial deferral election is made. If a
director terminates service during a three month grant period, the grant of
shares will be pro-rated and paid upon the termination of service (unless the
grant is deferred). If any dividends or other distributions are paid on PHC
stock during a deferral period, such amounts will be converted to rights to PHC
stock and such stock will be issued to the director after termination of service
as described in the Plan.
 
    Federal Income Tax Consequences. The director will recognize ordinary
taxable income six months after the grant is made based on the value of the
stock at that time unless the director files an "83(b)" election whereby the
director can elect to be taxed on the date of the grant. If the stock grant is
deferred by the director, the grant will not be taxable until the director
terminates service.
 
    The foregoing description of the PHC Nonmanagement Directors Incentive Plan
is qualified in all respects by the provisions of the PHC Nonmanagement
Directors Incentive Plan which is attached hereto and incorporated herein by
reference as Annex VIII.
 
    Employment and Severance Agreements. PHC has entered into a five year
employment agreement with Michael D. Rose under which he will serve as Chairman
of the PHC Board at a current annual salary of $250,000 per year subject to an
annual review plus employee benefits and the right to participate in PHC
incentive compensation programs. Under this agreement, Mr. Rose has agreed to
spend up to 40% of his time as Chairman of the PHC Board. Mr. Rose will also
continue to serve as
 
                                       65
<PAGE>
Chairman of the Harrah's Entertainment Board and spend at least 60% of his time
in such capacity. See "Election of Promus Directors--Certain Employment
Arrangements."
 
    PHC has entered into individual severance agreements (the "PHC Severance
Agreements") with       senior officers of PHC including its seven executive
officers. The PHC Severance Agreement for Mr. Schultz will replace a
substantially similar agreement between Promus and Mr. Schultz which agreement
will be cancelled. The PHC Severance Agreements will each provide for a
compensation payment of 2.99 times the average annual cash compensation (salary
and bonus) paid to such executive for the five preceding calendar years (the
"Compensation Payment"), as well as accelerated payment of any compensation or
awards payable to such executive under any PHC incentive compensation or stock
option plan if the executive is terminated subsequent to a change in control of
PHC as defined in the PHC Severance Agreements (the "Accelerated Payments")
(collectively, the "Severance Payments"), with certain exceptions described
below. A change in control is defined to occur whenever: (i) any person becomes
the beneficial owner of 25% or more of PHC's then outstanding voting securities
regardless of comparative voting power of such securities; (ii) within a
two-year period, members of the PHC Board at the beginning of such period and
approved successors no longer constitute a majority of such Board; or (iii)
holders of securities entitled to vote thereon approve a merger or consolidation
(with certain exceptions) or a plan of complete liquidation. The executives will
not be entitled to the Severance Payments subsequent to a change in control if
their termination is: (i) by PHC for cause (as defined); (ii) a result of
retirement or disability; or (iii) voluntary and not for good reason. The
acceleration of the vesting of the stock options and restricted stock of all
executives will occur effective upon such change in control.
 
    Mr. Rose and Mr. Schultz will be entitled to the Severance Payments if they
resign after a change in control of PHC. The other executives will be entitled
to the Severance Payments subsequent to a change in control of PHC if the
executive resigns with good reason (as defined).
 
    In addition, the PHC Severance Agreements each provide that in the event of
a potential change in control of PHC (as defined below): (i) PHC will deposit in
escrow a sum of money sufficient to fund the Severance Payments in the event of
a change in control of PHC; and (ii) each executive will agree to remain in the
employ of PHC for a certain period of time. A potential change in control of PHC
is defined to occur whenever (i) PHC enters into an agreement which would result
in a change in control of PHC, (ii) any person publicly announces an intention
to take action which would result in a change of control of PHC, (iii) any
person, then the trustee of an employee benefit plan of PHC who is or becomes a
beneficiary owner of 9.5% of the combined voting power of PHC's then outstanding
securities, increases his beneficial ownership of such securities by 5% of the
percentage previously owned on the date of the Severance Agreement, or (iv) the
Board adopts a resolution to the effect that a potential change in control of
PHC has occurred.
 
    In the event that an executive becomes entitled to Severance Payments, which
are subject to taxation under Section 4999 (the "Excise Tax") of the Code the
PHC Severance Agreements will provide that PHC will pay the executive an
additional amount (the "Gross-Up Payment") such that the net amount retained by
the executive after deduction of any Excise Tax on the Severance Payments and
all Excise Taxes and other taxes on the Gross-Up Payment, will equal the initial
Severance Payments.
 
    The maximum amount of compensation that would be payable to all current
executive officers of PHC, as Compensation Payments and Accelerated Payments if
such executives were terminated as of January 31, 1995, would be approximately
$    and $    , respectively. The maximum amount of compensation that would be
payable under the PHC Severance Agreements to the seven executive officers of
PHC if such executives were terminated as of January 31, 1995, would be: Mr.
Schultz $    ; Mr. Rose $    ; Mr. Sullivan $    ; Mr. Keltner $    ; Mr. Wells
$    ; Mr. Lake $    ; and Mr. Dempsey $    .
 
    Certain Transactions. Mr. Ronald Terry, a director of PHC, is Chairman of
First Tennessee National Corporation, the parent company of First Tennessee Bank
National Association ("First
 
                                       66
<PAGE>
Tennessee"). It is anticipated the First Tennessee will be one of the lending
banks under the PHC Bank Credit Facilities. The PHC Bank Facilities are expected
to involve a total commitment of $350 million and First Tennessee's share of
this commitment is expected to be no greater than $25 million. For information
concerning fees that First Tennessee received for various financial services
rendered to Promus during 1994, see "Election of Promus Directors--Certain
Transactions."
 
    Mr. Rose will serve as the Chairman of the Board of Harrah's Entertainment
and as the Chairman of the Board of PHC. Mr. Terry will serve as a director of
Harrah's Entertainment and as a director of PHC. Mr. C. Peternell will serve as
an executive officer of Harrah's Entertainment and as a director of PHC. For a
discussion of certain relationships and related transactions to which Promus is
a party, see "Election of Promus Directors--Certain Transactions."
 
MANAGEMENT OF HARRAH'S ENTERTAINMENT
 
    The directors and executive officers of Harrah's Entertainment will be
substantially similar to the management of Promus. See "Election of Promus
Directors."
 
PRICE RANGE OF PROMUS COMMON STOCK
 
    The Promus Common Stock is listed on the New York Stock Exchange as well as
several regional exchanges and is traded under the symbol "PRI." The following
table sets forth, for the fiscal periods indicated the high and low sales prices
per share of the Promus Common Stock as reported on the New York Stock Exchange
Composite Tape. As of March 3, 1995 (the trading day preceding public
announcement of the Distribution) and as of February 28, 1995, the closing price
per share of Promus Common Stock on the New York Stock Exchange was $31 1/4 and
$35, respectively.
 
                                                           HIGH        LOW
                                                           ----        ---
1993
  1st Quarter...........................................    25         17 15/32
  2nd Quarter...........................................    32         22 29/32
  3rd Quarter...........................................    53 31/32   31 11/32
  4th Quarter...........................................    55         39
 
1994
  1st Quarter...........................................    55 1/4     36 1/2
  2nd Quarter...........................................    41         27 1/8
  3rd Quarter...........................................    38         27 3/4
  4th Quarter...........................................    34 1/8     25 7/8
 
1995
  1st Quarter (through March 3, 1995)...................    36 1/8     30
 
                                       67
<PAGE>
OWNERSHIP OF PHC COMMON STOCK
 
    PHC is currently a wholly-owned subsidiary of Embassy. The table following
sets forth information as to the beneficial ownership of PHC Common Stock as of
the Distribution Date (and following the Distribution) as if the Distribution
took place on January 31, 1995 by all expected directors and the persons listed
in the PHC Summary Compensation Table as well as by directors and executive
officers of PHC as a group and, to the best of PHC's knowledge, beneficial
owners of 5% or more of PHC Common Stock after the Distribution. The information
in the following table is based on the ownership of Promus Common Stock as of
January 31, 1995 and the number of shares of PHC Common Stock expected to be
distributed to each existing Promus stockholder in the Distribution.
 
<TABLE><CAPTION>
                                                       SHARES OF PHC
                                                        COMMON STOCK           % OF SHARES
                                                       EXPECTED TO BE          OUTSTANDING
                                                        BENEFICIALLY          EXPECTED TO BE
    NAME                                                  OWNED(A)          BENEFICIALLY OWNED
- - - -------------------------------------------------   --------------------    ------------------
<S>                                                 <C>                     <C>
Michael D. Rose..................................           829,631(b)(c)           1.6%
Raymond E. Schultz...............................           186,540              *
Ben C. Peternell.................................           226,273              *
David C. Sullivan................................            44,400              *
Ronald Terry.....................................            46,369(d)           *
Mark C. Wells....................................            34,062              *
Thomas L. Keltner................................             3,816              *
 
All directors and executive officers as a
group............................................         1,438,193                 2.8%
 
Massachusetts Financial Services Company.........         3,058,695(e)              6.0%
  500 Boston Street
  Boston, MA 02116
Julian H. Robertson, Jr., Tiger Management
  Corporation, Panther Partners L.P. and
  Panther Management Company L.P. ...............
  101 Park Avenue
  New York, NY 10178                                      5,135,150(f)               10%
</TABLE>
 
- - - ------------
 
*  Indicates less than 1%.
 
(a) The amounts shown include the following shares that may be acquired within
    60 days pursuant to outstanding stock options: Mr. Rose 164,063; Mr. Schultz
    40,294; Mr. Sullivan 20,885; Mr. Wells 6,620 and Mr. Keltner 1,852, all
    directors and executive officers as a group, 289,811 shares. Shares listed
    include shares allocated to accounts under Promus's Savings and Retirement
    Plan as of December 31, 1994. Shares of PHC Common Stock underlying stock
    options and allocated to accounts under Promus's Savings & Retirement Plan
    were calculated by converting shares of Promus Common Stock to PHC shares
    based on assumptions concerning the relative values of Promus Common Stock
    and PHC Common Stock. See "--Management of PHC--PHC Compensation Plans."
 
(b) Includes 46,850 shares held by a charitable foundation of which Mr. Rose
    serves as a director. Mr. Rose has shared voting and investment power over
    these shares, but disclaims any other beneficial interest.
 
(c) Includes 37,000 shares held by a charitable lead trust of which Mr. Rose's
    wife serves as the sole trustee. Mr. Rose disclaims any beneficial interest
    in such shares.
 
(d) Included in the shares for Mr. Terry are 2,400 shares owned by members of
    his family. Mr. Terry disclaims any beneficial interest in such shares.
 
(e) This information is based on a Schedule 13G filed with the Securities and
    Exchange Commission and dated February 6, 1995, reporting beneficial
    ownership of 6,117,390 shares of Promus Common Stock as of December 31,
    1994.
 
(f) This information is based on a Schedule 13G filed with the Securities and
    Exchange Commission and dated February 13, 1995, reporting beneficial
    ownership of 10,270,300 shares of Promus Common Stock as of December 31,
    1994.
 
                                       68
<PAGE>
DESCRIPTION OF PHC CAPITAL STOCK
 
    General. PHC's authorized capital stock consists of 1,000 shares of PHC
Common Stock, of which 100 shares are issued and outstanding and are owned by
Embassy. Prior to the Distribution Date, the PHC's Certificate will be amended
by the PHC Board and by Embassy, as sole stockholder of PHC. Under such restated
PHC Certificate, which will be substantially in the form set forth in Annex II-A
to this Proxy Statement, the total number of shares of all classes of stock that
PHC will have authority to issue will be           , of which 150,000 will be
shares of preferred stock, par value $100.00 per share ("PHC Preferred Stock"),
5,000,000 will be shares of special stock, par value $1.12 1/2 per share ("PHC
Special Stock"), and           will be shares of PHC Common Stock. Based on the
number of shares of Promus Common Stock outstanding on January 31, 1995,
approximately 51,231,744 million shares of PHC Common Stock, constituting
approximately   % of the authorized PHC Common Stock, will be issued to Embassy,
distributed by Embassy to Promus in the Embassy Distribution, and distributed to
stockholders of Promus in the Distribution. All of the shares of PHC Common
Stock issued in the Distribution will be validly issued, fully paid and
non-assessable.
 
    The PHC Certificate will provide that the PHC Board is authorized to provide
for the issuance of shares of PHC Preferred Stock, from time to time, in one or
more series, and to fix any voting powers, full or limited or none, and the
designations, preferences and relative, participating, optional or other
restrictions thereon. No shares of PHC Preferred Stock of PHC will be
outstanding immediately following the Distribution.
 
    There will be no material differences between the rights of holders of
capital stock of PHC and the rights of holders of capital stock in Promus
following the Distribution.
 
    Preferred Stock. The PHC Board has the authority, without further action by
stockholders, to determine the principal rights, preferences and privileges of
the unissued PHC Preferred Stock. Provisions could be included in the shares of
PHC Preferred Stock, such as extraordinary voting, dividend, redemption or
conversion rights, which could discourage an unsolicited tender offer or
takeover proposal.
 
    Common Stock. Subject to the limitations contained in PHC's debt instruments
and after provision for the payment of dividends on any series of PHC Preferred
Stock which might be issued and which has a preference with respect to the
payment of dividends, holders of PHC Common Stock are entitled to receive such
dividends as may be declared by the PHC Board out of funds legally available for
such purpose. The PHC Board does not presently intend to declare any cash
dividends after the Distribution. See "--Certain Special
Considerations--Dividend Policies."
 
    The PHC Common Stock has no conversion rights. The PHC Common Stock can be
redeemed by PHC if, among other circumstances, in the judgment of the PHC Board
such redemption is necessary to avoid any regulatory sanctions against, or to
prevent the loss of, or to secure the reinstatement of, any license, franchise
or entitlement from any governmental agency held by PHC, any affiliate of PHC,
or any entity in which PHC or an affiliate is an owner, which license, franchise
or entitlement is needed to conduct any portion of the business of PHC, any such
affiliate or other entity or which license, franchise or entitlement is
conditioned upon some or all of the holders of PHC Common Stock possessing
prescribed qualifications. For further description of this provision, see
"--Certain Provisions of the PHC Certificate and PHC Bylaws." No holder of PHC
Common Stock has any preemptive right to subscribe for any stock or other
securities of PHC which may be issued.
 
    The holders of shares of PHC Common Stock are entitled in the event of any
liquidation, dissolution or winding up of the affairs of PHC to share pro rata
in all lawful distributions of the remaining assets of PHC.
 
    The holders of PHC Common Stock will be generally entitled to one vote per
share. Stockholders are not entitled to cumulative voting rights in the election
of directors.
 
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    Certain other provisions of the PHC Certificate affect the rights of holders
of PHC Common Stock. See "--Certain Provisions of the PHC Certificate and PHC
Bylaws."
 
    PHC Rights and PHC Special Stock. PHC currently has 5,000,000 authorized
shares of PHC Special Stock. The PHC Board has the authority, without further
action by stockholders, to determine the rights, preferences and privileges of
the unissued PHC Special Stock. Provisions could be included in the shares of
PHC Special Stock, such as extraordinary voting, dividend, redemption or
conversion rights, which could discourage an unsolicited tender offer or
takeover proposal.
 
    It is expected that, concurrently with the Distribution and subject to the
approval of the Distribution Proposals by the stockholders, the PHC Board will
authorize and determine that one PHC Right be attached to each share of PHC
Common Stock to be received by the holders of Promus Common Stock in connection
with the Distribution. Each PHC Right will entitle the registered holder to
purchase from PHC one two-hundredth of a share (a "Unit") of Series A Special
Stock, par value $      per share (the "Series A Stock") at a purchase price of
$      per unit (the "Purchase Price"), subject to adjustment. The Purchase
Price shall be paid in cash or by certified bank check or bank draft payable to
the order of PHC. The description and terms of the PHC Rights are set forth in a
Rights Agreement (the "PHC Rights Agreement") between PHC and       , as rights
agent.
 
    PHC Rights will be attached to all PHC Common Stock certificates
representing outstanding shares, and no separate rights certificates will be
distributed, except as described below. The PHC Rights detach from the PHC
Common Stock and are distributed to holders of PHC Common Stock upon a date (the
"Rights Distribution Date") which is the earlier of (i) ten days following a
public announcement that a person or group of affiliated or associated persons
(an "Acquiring Person") has acquired or obtained the right to acquire,
beneficial ownership of 20% or more of the outstanding shares of PHC Common
Stock (the "Stock Acquisition Date"), or (ii) ten business days following the
commencement of a tender offer or exchange offer that would result in a person
or group beneficially owning 30% or more of such outstanding shares of PHC
Common Stock. The PHC Board may postpone such Rights Distribution Date beyond
the earlier of the dates set forth in the preceding sentence upon the vote of a
majority of the directors who are not Acquiring Persons or affiliated or
associated with an Acquiring Person (the "Continuing Directors"). Until the
Rights Distribution Date (or earlier redemption or expiration of the PHC
Rights), (i) the PHC Rights are evidenced by the PHC Common Stock certificates
and are transferred with and only with such certificates, (ii) new PHC Common
Stock certificates will contain a notation incorporating the Rights Agreement by
reference, (iii) the surrender for transfer of any certificates for PHC Common
Stock outstanding will also constitute the transfer of the PHC Rights associated
with the shares represented by such certificates, and (iv) PHC Rights shall be
issued in respect of all shares of PHC Common Stock which are issued after the
Distribution. Except as otherwise determined by the PHC Board, only shares of
PHC Common Stock issued prior to the Distribution Date will be issued with PHC
Rights.
 
    The PHC Rights are not exercisable until the Rights Distribution Date and
expire at the close of business on           , 2005, unless earlier redeemed by
PHC as described below or upon the occurrence of certain merger or other
acquisition transactions approved by the PHC Board. As soon as practicable after
the Rights Distribution Date, PHC Rights Certificates will be mailed to holders
of record of shares of PHC Common Stock as of the close of business on the
Rights Distribution Date and, thereafter, the separate PHC Rights Certificate
alone will represent the rights.
 
    In the event that, at any time following the Rights Distribution Date, (i)
PHC is the surviving corporation in a merger with an Acquiring Person and its
common stock is not changed or exchanged or (ii) an Acquiring Person becomes the
beneficial owner of more than 20% of the then outstanding shares of PHC Common
Stock (except pursuant to an offer for all outstanding shares of PHC Common
Stock which a majority of the Continuing Directors determine to be fair to and
otherwise in the best interests of stockholders), each holder of a PHC Right
will thereafter have the right to receive, upon exercise, PHC Common Stock (or,
in certain circumstances, cash, property or other securities of PHC) having a
 
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value equal to two times the exercise price of the PHC Right. Notwithstanding
any of the foregoing, following the occurrence of any of the events set forth in
this paragraph, all PHC Rights that are, or (under certain circumstances
specified in the PHC Rights Agreement) were, beneficially owned by any Acquiring
Person will be null and void. However, PHC rights are not exercisable following
the occurrence of any of the events set forth above until such time as the PHC
Rights are no longer redeemable by PHC as set forth below.
 
    For example, at an exercise price of $      per PHC Right, each PHC Right
not owned by an Acquiring Person (or by certain related parties) following an
event set forth in the preceding paragraph would entitle its holder to purchase
$      worth of PHC Common Stock (or other consideration, as noted above) for
$      . Assuming that the PHC Common Stock had a per share value of $      at
such time, the holder of each valid PHC Right would be entitled to purchase
      shares of PHC Common Stock for $      .
 
    In the event that, at any time following the Stock Acquisition Date, (i) PHC
is acquired in a merger or other business combination transaction in which PHC
is not the surviving corporation or PHC Common Stock is changed into or
exchanged for securities of any other person, cash or other property (other than
a merger which follows an offer described in clause (ii) of the second preceding
paragraph), or (ii) 50% or more of PHC's assets or earning power is sold or
transferred, each holder of a PHC Right (except PHC Rights which previously have
been voided as set forth above) shall thereafter have the right to receive, upon
exercise, common stock of the acquiring or surviving company having a value
equal to two times the exercise price of the PHC Right. The events set forth in
this paragraph and in the second preceding paragraph are referred to as the
"Triggering Events."
 
    The Purchase Price payable, and the number of Units or other securities or
property issuable, upon exercise of PHC Rights are subject to adjustment from
time to time to prevent dilution (i) in the event of a stock dividend on, or a
subdivision, combination or reclassification of, the Series A Stock, (ii) if
holders of the Series A Stock are granted certain rights or warrants to
subscribe for Series A Stock or convertible securities at less than the current
market price of the Series A Stock, or (iii) upon the distribution to holders of
the Series A Stock of evidences of indebtedness or assets (excluding regular
quarterly cash dividends) or of subscription rights or warrants (other than
those referred to above).
 
    With certain exceptions, no adjustment in the Purchase Price will be
required until cumulative adjustments amount to at least 1% of the Purchase
Price. In addition, to the extent that PHC does not have sufficient shares of
PHC Common Stock issuable upon exercise of the PHC Rights following the
occurrence of a Triggering Event, PHC may, under certain circumstances, reduce
the Purchase Price. No fractional Units will be issued and, in lieu thereof, an
adjustment in cash will be made based on the market price of the Series A Stock
on the last trading day prior to the date of exercise.
 
    At any time until ten days following the Stock Acquisition Date, PHC may
redeem the PHC Rights in whole, but not in part, at a price of $      per PHC
Right, as such redemption price may be adjusted pursuant to the PHC Rights
Agreement. As long as the PHC Rights are redeemable, a majority of the
Continuing Directors of PHC may extend the period for redemption. After the
redemption period has expired, PHC's rights of redemption may be reinstated if
an Acquiring Person reduces his beneficial ownership to 10% or less of the
outstanding shares of PHC Common Stock in a transaction or series of
transactions not involving PHC. Immediately upon the action of the Board of
Directors ordering redemption of the PHC Rights, the PHC Rights will terminate
and the only right of the holders of PHC Rights will be to receive the $
redemption price (as adjusted) per PHC Right.
 
    Until a PHC Right is exercised, the holder thereof, as such, will have no
rights as a stockholder of PHC, including, without limitation, the right to vote
or to receive dividends. While the distribution of the PHC Rights will not be
taxable to stockholders or to PHC, stockholders may, depending upon the
circumstances, recognize taxable income in the event that the PHC Rights become
exercisable for PHC
 
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Common Stock (or other consideration) of PHC or for common stock of the
acquiring company as set forth above.
 
    Other than those provisions relating to the principal economic terms of the
PHC Rights, any of the provisions of the PHC Rights Agreement may be amended by
the PHC Board prior to the Rights Distribution Date. After the Rights
Distribution Date, the provisions of the PHC Rights Agreement may be amended by
the PHC Board only in order to cure any ambiguity, to make changes which do not
adversely affect the interests of holders of PHC Rights (excluding the interests
of any Acquiring Person), or to shorten or lengthen any time period under the
PHC Rights Agreement; provided, however, that no amendment to adjust the time
period governing redemption shall be made at such time as the PHC Rights are not
redeemable.
 
CERTAIN PROVISIONS OF THE PHC CERTIFICATE AND PHC BYLAWS
 
    Embassy, as sole stockholder of PHC, has approved an amendment of the PHC
Certificate and the PHC Bylaws, effective as of the Distribution Date, to make
the PHC Certificate and PHC Bylaws substantially similar to the Promus
Certificate and Promus Bylaws as currently in effect. Such amendment to the PHC
Certificate and PHC Bylaws contains a variety of provisions designed to
encourage any person who desires to take control of and/or acquire PHC to enter
into negotiations with the PHC Board. In general, these provisions (i) provide
for a classified board of directors from which directors may only be removed by
the stockholders for cause, (ii) generally provide that only a majority of the
PHC Board shall have the authority to fill vacancies on the PHC Board, (iii)
limit the right of stockholders to amend PHC's Bylaws, (iv) eliminate the right
of stockholders to call special meetings and to take action without a meeting,
(v) establish an advance notice procedure regarding the nomination of directors
by stockholders and stockholder proposals to be brought before an annual
meeting, (vi) require that certain business combinations either meet certain
minimum price and procedural requirements, be approved by the members of the PHC
Board who are unaffiliated with the persons seeking to effect such business
combinations or be approved by a supermajority stockholder vote, and (vii)
authorize the PHC Board to redeem shares of capital stock of PHC to the extent
necessary to prevent the loss of, or to reinstate, certain governmental licenses
or franchises for the conduct of PHC's business. In addition to encouraging any
person intending to attempt a takeover of PHC to negotiate with the PHC Board,
these provisions also curtail such person's use of a dominant equity interest to
control any negotiations with the PHC Board. Under such circumstances, the PHC
Board may be better able to make and implement reasoned business decisions and
protect the interests of all of PHC's stockholders. A copy of the amended PHC
Certificate and the PHC Bylaws are set forth as Annexes II-A and II-B.
 
    Classified Board of Directors. The PHC Certificate provides for the PHC
Board to be divided into three classes serving staggered terms so that
directors' initial terms will expire either at the 1996, 1997 or 1998 annual
meeting of stockholders. Starting with the 1996 annual meeting of PHC
stockholders, one class of directors will be elected each year for three-year
terms. See "--Management of PHC-- PHC Board." The classification of directors
makes it more difficult for a significant stockholder to change the composition
of the PHC Board in a relatively short period of time and, accordingly, provides
the PHC Board and stockholders time to review any proposal that a significant
stockholder may make and to pursue alternative courses of action which are fair
to all the stockholders of PHC.
 
    Removal; Filling Vacancies. The PHC Certificate provides that, subject to
any rights of the holders of PHC Preferred Stock and PHC Special Stock, only a
majority of the PHC Board then in office or the sole remaining director shall
have the authority to fill any vacancies on the PHC Board, including vacancies
created by an increase in the number of directors. Moreover, because the PHC
Certificate provides for a classified board, Delaware law provides that the
stockholders may remove a member of the PHC Board only for cause. These
provisions relating to removal and filling of vacancies on the PHC Board will
preclude stockholders from enlarging the PHC Board or removing incumbent
directors and filling the vacancies with their own nominees.
 
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<PAGE>
    Amendment of the PHC Certificate and Bylaws. The PHC Certificate contains
provisions requiring the affirmative vote of the holders of at least 75 percent
of the voting power of the stock entitled to vote generally in the election of
directors to amend certain provisions of the PHC Certificate and PHC Bylaws
(including certain of the provisions discussed above). These provisions will
make it more difficult for stockholders to make changes in the PHC Certificate
or Bylaws, including changes designed to facilitate the exercise of control over
PHC.
 
    Limitations on Stockholder Action by Written Consent; Special Meetings. The
PHC Certificate provides that stockholder action can be taken only at an annual
or special meeting of stockholders and prohibits stockholder action by written
consent in lieu of a meeting. The PHC Certificate and PHC Bylaws provide that,
subject to the rights of holders of any series of Preferred Stock, special
meetings of stockholders can be called only by a majority of the entire PHC
Board or by the President or Chairman of the Board. Stockholders are not
permitted to call a special meeting or to require that the PHC Board call a
special meeting of stockholders. Moreover, the business permitted to be
conducted at any special meeting of stockholders is limited to the business
brought before the meeting by or at the direction of the PHC Board. These
provisions prohibit a significant stockholder from proposing a stockholder vote
on issues not approved by the PHC Board or from authorizing stockholder action
without a meeting at which all stockholders would be entitled to participate..
 
    Nominations of Directors and Stockholder Proposals. The PHC Bylaws establish
an advance notice procedure with regard to the nomination other than by or at
the direction of the PHC Board of candidates for election as directors (the
"Nomination Procedure") and with regard to stockholder proposals to be brought
before an annual meeting of stockholders (the "Business Procedure"). The
Nomination Procedure provides that only persons who are nominated by or at the
direction of the PHC Board, or by a stockholder who has given timely prior
written notice to the Corporate Secretary of PHC prior to the meeting at which
directors are to be elected, will be eligible for election as directors. The
Business Procedure provides that stockholder proposals must be submitted in
writing in a timely manner in order to be considered at any annual meeting. To
be timely, notice for nominations or stockholder proposals must be received by
PHC not less than 60 days nor more than 90 days prior to the annual meeting;
provided, however, that in the event that less than 70 days notice or prior
public disclosure of the date of the annual meeting is given or made to
stockholders, notice by a stockholder, to be timely, must be received no later
than the close of business on the tenth day following the day on which such
notice of the date of the annual meeting was mailed or such public disclosure
was made, whichever first occurs.
 
    Under the Nomination Procedure, notice to PHC from a stockholder who
proposes to nominate a person at a meeting for election as a director must
contain certain information about that person, including age, business and
residence addresses, principal occupation, the class and number of shares of PHC
stock beneficially owned, the consent to be nominated and such other information
as would be required to be included in a proxy statement soliciting proxies for
the election of the proposed nominee, and certain information about the
stockholder proposing to nominate that person. Under the Business Procedure,
notice relating to a stockholder proposal must contain certain information about
such proposal and about the stockholder who proposes to bring the proposal
before the meeting, including the class and number of shares of PHC Common Stock
beneficially owned by such stockholder.
 
    The purpose of the Nomination Procedure is, by requiring advance notice of
nomination by stockholders, to afford the PHC Board a meaningful opportunity to
consider the qualifications of the proposed nominees and, to the extent deemed
necessary or desirable by the PHC Board, to inform stockholders about such
qualifications. The purpose of the Business Procedure is, by requiring advance
notice of stockholder proposals, to provide a more orderly procedure for
conducting annual meetings of stockholders and, to the extent deemed necessary
or desirable by the PHC Board, to provide the PHC Board with a meaningful
opportunity to inform stockholders, prior to such meetings, of any proposal to
be introduced at such meetings, together with any recommendation as to the PHC
Board's position or belief as to action to be taken with respect to such
proposal, so as to enable stockholders better to
 
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<PAGE>
determine whether they desire to attend such meeting or grant a proxy to the PHC
Board as to the disposition of any such proposal. Although the PHC Bylaws do not
give the PHC Board any power to approve or disapprove stockholder nominations
for the election of directors or of any other proposal submitted by
stockholders, the PHC Bylaws may have the effect of precluding a nomination for
the election of directors or precluding the conducting of business at a
particular stockholder meeting if the proper procedures are not followed, and
may discourage or deter a third party from conducting a solicitation of proxies
to elect its own slate of directors or otherwise attempting to obtain control of
the company, even if the conduct of such solicitation or such attempt might be
beneficial to the company and its stockholders.
 
    Fair Price Provision. Article Ninth of the PHC Certificate (the "Fair Price
Provision") requires the approval by the holders of 75% of the voting power of
the outstanding capital stock of PHC entitled to vote generally in the election
of directors (the "Voting Stock") as a condition for mergers and certain other
business combinations ("Business Combinations") involving PHC and any holder of
more than 10% of such voting power (an "Interested Stockholder") unless the
transaction is either (i) approved by a majority of the members of the PHC Board
who are not affiliated with the Interested Stockholder and who were directors
before the Interested Stockholder became an Interested Stockholder (the
"Continuing Directors") or (ii) certain minimum price and procedural
requirements are met.
 
    The Fair Price Provision is designed to prevent a third party from utilizing
two-tier pricing and similar inequitable tactics in a takeover attempt. The Fair
Price Provision is not designed to prevent or discourage tender offers for PHC.
However, the separate provisions contained in the PHC Certificate and the PHC
Bylaws relating to "Classified Board of Directors" and "Limitations on
Stockholder Action by Written Consent; Special Meetings" discussed above will,
as therein indicated, curtail an Interested Stockholder's ability to exercise
control in several respects, including such stockholder's ability to change
incumbent directors who may oppose a Business Combination or to implement a
Business Combination by written consent without a stockholder meeting. In
addition, the Fair Price Provision would discourage some takeover attempts by
persons intending to acquire PHC in two steps and to eliminate remaining
stockholder interests by means of a business combination involving less
consideration per share than the acquiring person would propose to pay for its
initial interest in PHC.
 
    In addition, under Section 203 of the DGCL as applicable to PHC, certain
"business combinations" (defined generally to include (i) mergers or
consolidations between a Delaware corporation and an interested stockholder (as
defined below) and (ii) transactions between a Delaware corporation and an
interested stockholder involving the assets or stock of such corporation or its
majority-owned subsidiaries, including transactions which increase the
interested stockholder's percentage ownership of stock) between a Delaware
corporation, whose stock generally is publicly traded or held of record by more
than 2,000 stockholders, and an interested stockholder (defined generally as
those stockholders, who, on or after December 23, 1987, become beneficial owners
of 15 percent or more of a Delaware corporation's voting stock) are prohibited
for a three-year period following the date that such stockholder became an
interested stockholder, unless (i) prior to the date such stockholder became an
interested stockholder, the board of directors of the corporation approved
either the business combination or the transaction which resulted in the
stockholder becoming an interested stockholder, (ii) upon consummation of the
transaction that made such stockholder an interested stockholder, the interested
stockholder owned at least 85 percent of the voting stock of the corporation
outstanding at the time the transaction commenced (excluding voting stock owned
by officers who also are directors and voting stock held in employee benefit
plans in which the employees do not have a confidential right to tender or vote
stock held by the plan), or (iii) the business combination was approved by the
board of directors of the corporation and ratified by two-thirds of the voting
stock which the interested stockholder did not own. The three-year prohibition
also does not apply to certain business combinations proposed by an interested
stockholder following the announcement or notification of certain extraordinary
transactions involving the corporation and a person who had been an interested
stockholder during the previous three
 
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years or who became an interested stockholder with the approval of a majority of
the corporation's directors.
 
    Prior to effecting the Distribution, the PHC Board shall take action to
pre-approve the acquisition of shares of PHC Common Stock as a result of the
Distribution by certain stockholders in Promus, such that stockholders in Promus
who are not subject to the restrictions contained in Section 203 of the DGCL
prior to the Distribution with respect to business combinations with Promus will
not, as a result of the receipt of PHC Common Stock in the Distribution, become
subject to Section 203 restrictions subsequent to the Distribution with respect
to business combinations with PHC. Such pre-approval shall not apply to
stockholders in Promus who are "interested stockholders" in Promus under Section
203 prior to the Distribution and who are subject to Section 203 restrictions
with respect to business combinations with Promus such that such interested
stockholders will continue to be subject to Section 203 restrictions with
respect to business combinations with PHC upon receipt of PHC Common Stock in
the Distribution. Promus believes that there are no stockholders that currently
constitute "interested stockholders" under Section 203; however, any stockholder
who becomes the beneficial owner of 15 percent or more of the Promus Common
Stock between the date hereof and the Distribution Date would become an
interested stockholder in Promus and also in PHC upon consummation of the
Distribution.
 
    Redemption. Under Section 151(b) of the DGCL, any stock of a corporation
which has a license or franchise from a governmental agency to conduct its
business, which license or franchise is conditioned upon some or all of the
holders of the corporation's stock possessing prescribed qualifications, may be
made subject to redemption by the corporation to the extent necessary to prevent
loss of such license or franchise or to reinstate such license or franchise. The
PHC Certificate contains such a redemption provision applicable to governmental
licenses, franchises or entitlements held by PHC, any of its affiliates or any
entity in which PHC or an affiliate is an owner. Under that provision,
outstanding shares of PHC Common Stock, or any other class or series of stock of
PHC, may be redeemed, among other circumstances, upon action of the PHC Board,
to the extent necessary to avoid any regulatory sanctions against, or to prevent
the loss of, or secure the reinstatement of, any such license, franchise or
entitlement. The redemption price of any stock so redeemed will be payable in
cash, debt or equity securities of PHC or another corporation, or any
combination thereof, equal to the "Fair Market Value" (as defined in the PHC
Certificate) of the stock to be so redeemed or such redemption price as required
by applicable law.
 
LIABILITY AND INDEMNIFICATION OF OFFICERS AND DIRECTORS OF PHC
 
    Articles Tenth and Thirteenth of the PHC Certificate (the "Director
Liability and Indemnification Provisions") limit the personal liability of PHC
directors to the company or its stockholders for monetary damages for breach of
fiduciary duty. The Director Liability and Indemnification Provisions are
substantially identical to comparable provisions contained in the Promus
Certificate.
 
    The Director Liability and Indemnification Provisions define and clarify the
rights of certain individuals, including PHC directors and officers, to
indemnification by PHC in the event of personal liability or expenses incurred
by them as a result of certain litigation against them. Such provisions are
consistent with Section 102(b)(7) of the DGCL. The limitation of liability in
the Director Liability and Indemnification Provisions may not cover claims
arising under the federal securities laws.
 
    The Director Liability and Indemnification Provisions will be approved,
along with the rest of the PHC Certificate and the PHC Bylaws, by Embassy, as
sole stockholder of PHC prior the Distribution Date.
 
    Elimination of Liability in Certain Circumstances. Under the DGCL, unless
the corporation's certificate of incorporation provides otherwise, directors can
generally be held liable for gross negligence, but not simple negligence, in the
performance of their duties. As permitted by the DGCL, Article Thirteenth of the
PHC Certificate protects directors against monetary liability to PHC and its
 
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<PAGE>
stockholders for gross negligence with respect to their fiduciary duty of care.
Article Thirteenth does not protect directors against personal liability for (i)
breaches of their duty of loyalty to PHC and its stockholders, (ii) acts or
omissions not in good faith or which involve intentional misconduct or knowing
violation of law, (iii) liability under Section 174 of the DGCL, or (iv)
transactions from which a director derives improper personal benefit. Article
Thirteenth eliminates director liability to the fullest extent permitted under
Section 174 of the DGCL, which Section otherwise makes directors personally
liable for unlawful dividends or unlawful stock repurchases or redemptions and
expressly sets forth a negligence standard with respect to such liability.
 
    While Article Thirteenth provides directors with protection from awards of
monetary damages for breaches of the duty of care, it does not eliminate the
directors' duty of care. Accordingly, Article Thirteenth will have no effect on
the availability of equitable remedies such as an injunction or rescission based
upon a director's breach of the duty of care. The elimination of liability of
directors for monetary damages in the circumstances described above may deter
persons from bringing third party or derivative actions against directors to the
extent such actions seek monetary damages.
 
    Consistent with Section 145 of the DGCL, Article Tenth of the PHC
Certificate provides that PHC will indemnify any person who is or was a party or
is threatened to be made a party to any action, suit or proceeding by reason of
the fact that such person is or was a director, officer, employee or agent of
PHC or at the request of PHC is or was serving as a director, officer, employee,
trustee, agent or fiduciary of another enterprise, against all expenses and
liabilities, including counsel fees, reasonably incurred by such person in
connection with such action, suit or proceeding if it is determined that such
person (i) acted in good faith and in a manner which such person reasonably
believed to be in or not opposed to the best interests of PHC, and (ii) with
respect to any criminal action or proceeding, had no reasonable cause to believe
his or her conduct was unlawful.
 
    PHC has also executed indemnification agreements in favor of certain of its
officers, directors and key employees which, subject to DGCL, provide
indemnification to such persons if any such person becomes a party to, or
witness or other participant in, any threatened, pending, or completed action,
suit or proceeding, or any inquiry or investigation that such person believes
might lead to the institution of any action, suit or proceeding, by reason of
any event or occurrence related to the fact that such person is or was a
director, officer, employee, agent or fiduciary of PHC, or at the request of PHC
is or was serving as a director, officer, employee, trustee, agent or fiduciary
of another enterprise, or by reason of anything done or not done by such person
in any such capacity.
 
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<PAGE>
                  AMENDMENTS TO PROMUS 1990 STOCK OPTION PLAN
 
DESCRIPTION OF PLAN
 
    On November 5, 1989, Promus adopted the Promus 1990 Stock Option Plan (the
"Promus Stock Option Plan"). Under the Promus Stock Option Plan, the Promus HR
Committee determines the key management employees who will be granted options
under the plan. Members of the Board of Directors who are not employees are not
eligible to receive stock options under the Promus Stock Option Plan. The Promus
Stock Option Plan will continue in effect as the Harrah's Entertainment Stock
Option Plan after the Distribution Date.
 
    As of January 31, 1995, the maximum number of shares authorized for the
issuance of new stock options or stock appreciation rights was 1,734,784. As
described below, it is proposed that an additional 2,250,000 shares be
authorized for options under the Promus Stock Option Plan. Any shares subject to
an option which expires for any reason, is forfeited or is terminated
unexercised as to such shares may again be subject to an option under the Promus
Stock Option Plan. The maximum number of shares subject to stock options or
stock appreciation rights that can be granted to any individual is limited to
250,000 shares in any one year period. This number of shares can be adjusted by
the Promus HR Committee in the event of certain corporate transactions or
events.
 
    In connection with the Distribution, the Promus HR Committee intends to make
adjustments in outstanding options to preserve their value immediately following
the Distribution. These adjustments will apply to options held by employees who
will be employed by Harrah's Entertainment.
 
    The Promus HR Committee is proposing an amendment to the adjustment
provisions of the Promus Stock Option Plan to give additional discretion to the
Promus HR Committee to make future adjustments in outstanding options and in the
reserve of shares subject to the Promus Stock Option Plan when deemed
appropriate by the Promus HR Committee in the event of a future spin-off
dividend or any other corporate transaction or event. See "--Proposed
Amendments" below.
 
    The outstanding stock options held by employees who will be employed by PHC
immediately following the Distribution will be cancelled as of the Distribution
Date. The shares subject to the cancelled options will be returned to the Promus
Stock Option Plan and will be available for future issuance. Such employees will
receive, subject to their individual consent, adjusted replacement options
granted under the PHC Stock Option Plan. See "The Distribution--Management of
PHC--PHC Compensation Plans."
 
    No stock option or stock appreciation right may be granted after ten years
following the adoption of the Promus Stock Option Plan by the Promus Board. In
general, except in case of death, disability, or retirement, no stock option may
be exercisable after the expiration of ten years and one day (ten years in the
case of an incentive stock option) from the date of grant of the option.
 
    An optionee with ten years of service has a two year period, and an optionee
with 20 years of service has a three year period, after retirement, death or
determination of disability to exercise any option to the extent it was
exercisable on the date of such event, provided that (1) for incentive stock
options, this two or three year period will not extend beyond the normal term of
the option and (2) for non-incentive options, the term of the option will be
extended up to a maximum term of thirteen years and one day to accommodate the
two or three year extension in cases where retirement, death or determination of
disability occurs within the three year prior to the end of the normal term of
the option.
 
    The Promus Stock Option Plan is administered by the Promus HR Committee. The
Promus HR Committee has a wide degree of flexibility in determining options to
be granted and determining the terms and conditions thereof. The expenses of
administering the Promus Stock Option Plan are borne by Promus.
 
                                       77
<PAGE>
    A stock option gives the holder the right to purchase Promus Common Stock at
a fixed price over a specified period of time. Grants may consist of either
non-qualified stock options or incentive stock options. The option price of
stock options is set by the Promus HR Committee and options cannot be issued at
a price less than 100% (110% in the case of an incentive stock option granted to
a person owning, within the meaning of Section 424(d) of the Code, more than 10%
of the stock of Promus) of the fair market value of the Promus Common Stock on
the date the option is granted. The consideration for the grant of an option is
the employee's service to Promus. The Promus HR Committee has the right under
the terms of the Promus Stock Option Plan to decrease the option price on any
outstanding options and the right under the terms of the Promus Stock Option
Plan to accelerate the vesting of any option, except to the extent that such
action would cause the plan to violate Section 422 (b) (1) of the Code, Section
16 of the Exchange Act or Rule 16b-3 under such act, or would cause an option or
stock appreciation right intended to qualify as performance-based compensation
under Section 162(m) of the Code to fail to so qualify.
 
    The option price may be paid in cash, by check, or in shares of Promus
Common Stock having a total fair market value on the date of exercise equal to
the option price. Promus may also permit the option price payable by reason of
the exercise of an option to be satisfied by withholding shares (that would
otherwise be obtained upon such exercise) having a fair market value equal to
the aggregate option price of the exercised option. Promus may also permit
optionees to use cashless exercise methods that are permitted by law.
 
    Stock appreciation rights must pertain to, and be granted only in
conjunction with, a related underlying option granted under the Promus Stock
Option Plan and can be exercisable and exercised only to the extent that the
related option is exercisable. Upon the exercise of a stock appreciation right
and the surrender of the exercisable portion of the related option, the optionee
will be awarded cash, shares of Promus Common Stock or a combination of shares
and cash at the discretion of the Promus HR Committee. The award will have a
total value equal to the product obtained by multiplying (i) the excess of the
fair market value per share on the date on which the stock appreciation right is
exercised over the option price per share by (ii) the number of shares subject
to the exercisable portion of the related option so surrendered. No outstanding
options currently have stock appreciation rights.
 
    In the case of an optionee's death, the options may only be exercisable by
the optionee's legal representative or beneficiary if Promus is properly assured
and legally advised of the rights of such persons.
 
    The Promus HR Committee may terminate the Promus Stock Option Plan or modify
or amend the Promus Stock Option Plan in such respect as it may deem advisable;
provided, that the Promus HR Committee may not, without further approval by
Promus's stockholders, make any amendment which would require approval of
stockholders under Rule 16b-3 under Section 16(b) of the Exchange Act or Section
162(m) of the Code. No amendment, modification or termination of the Promus
Stock Option Plan may adversely affect a participant's rights under any
previously granted option without the participant's consent.
 
    The Promus HR Committee may adjust the number of shares subject to each
outstanding option, the option prices of outstanding options, and the maximum
number of shares subject to the Promus Stock Option Plan and may take certain
other actions in the event of certain corporate transactions or events described
in the Promus Stock Option Plan.
 
    The Promus HR Committee also has authority to approve administrative rules
and regulations to govern administration of the Promus Stock Option Plan.
 
                                       78
<PAGE>
FEDERAL INCOME TAX CONSEQUENCES; GENERALLY
 
    Certain of the federal income tax consequences applicable to the Promus
Stock Option Plan are set forth below. This discussion is intended to be general
in scope and does not specify all of the special tax rules that can apply to
various circumstances related to stock options.
 
    Federal Income Tax Consequences; Non-Incentive Stock Options. Federal
taxable income is generally not recognized by an optionee when a non-incentive
stock option is granted. On the date a non-incentive stock option is exercised,
the amount by which the fair market value of the stock exceeds the exercise
price of the option is taxed as ordinary income to the optionee. Subject to
Section 162(m) of the Code, the amount of income taxed to the optionee will be
allowed as a deduction for federal income tax purposes to Promus in the same
year. Promus believes that the terms and conditions of the stock options granted
under the Promus Stock Option Plan currently meet the requirements for
performance-based compensation under Section 162(m)(4)(c) of the Code and that
therefore the compensation attributable to the exercise of a stock option is not
subject to the deduction limit under Section 162(m) of the Code. When an
optionee disposes of shares acquired by the exercise of the option, any amount
received in excess of the fair market value of the shares on the date of
exercise will be treated as long- or short-term capital gain to the optionee,
depending upon the holding period of the shares. If the amount received is less
than the market value of the shares on the date of exercise, the loss will be
treated as long-or short-term capital loss, depending upon the holding period of
the shares.
 
    Federal Income Tax Consequences; Incentive Stock Options. Federal taxable
income is generally not recognized by an optionee when an incentive stock option
is granted. When an optionee exercises an incentive stock option within the term
of such option, no ordinary income will be recognized by the optionee at that
time. (However, the excess of the fair market value of the stock over the
exercise price is considered an "item of adjustment" for alternative minimum tax
purposes in the year of exercise.)
 
    If the shares acquired upon exercise are disposed of more than one year
after the date of transfer (and two years after grant date), the excess of the
sale proceeds over the aggregate option price of such shares will be long-term
capital gain to the optionee. Promus will not be entitled to a tax deduction
under such circumstances. In general, if the shares are disposed of prior to
such date(s) (a "disqualifying disposition"), the lesser of (a) the excess of
the fair market value of such shares at the time of exercise over the aggregate
option price or (b) the amount realized on such disqualifying disposition will
be ordinary income to the optionee at the time of the disqualifying disposition.
Promus generally will be entitled to a federal tax deduction equal to the amount
of ordinary income recognized by the optionee. If a disqualifying disposition
occurs in the year of exercise, the "item of adjustment" for alternative minimum
tax purposes will not be more than the gain on disposition. For purposes of
determining the alternative minimum tax gain or loss in years following the year
of exercise, the basis of the acquired shares will be the exercise price
increased by the amount of the "item of adjustment" previously included in the
alternative minimum taxable income.
 
PROPOSED AMENDMENTS
 
    The Promus HR Committee has determined that the Promus Stock Option Plan
(which will become the Harrah's Entertainment Stock Option Plan after the
Distribution) should be amended so that in the event of any dividend or other
distribution (whether in the form of cash, common stock, other securities, or
other property), recapitalization, reclassification, stock split, reverse stock
split, reorganization, merger, consolidation, split-up, spin-off, combination,
repurchase, or exchange of common stock or other securities of Promus, issuance
of warrants or other rights to purchase common stock or other securities of
Promus, or other similar corporate transaction or event, the Promus HR Committee
will have the following authority:
 
        (1) if the corporate transaction or event affects the Promus Common
    Stock and if the Promus HR Committee determines that an adjustment is
    appropriate in order to prevent dilution or
 
                                       79
<PAGE>
    enlargement of the benefits or potential benefits intended to be made
    available under the plan or under an option or stock appreciation right,
    then the Promus HR Committee shall adjust any or all of:
 
           (a) the number and type of shares of common stock (or other
       securities or property) with respect to which options and stock
       appreciation rights may be granted,
 
           (b) the number and type of shares of common stock (or other
       securities or property) subject to outstanding options and stock
       appreciation rights, and
 
           (c) the grant or exercise price with respect to any option or stock
       appreciation right; and
 
        (2) if the corporate transaction or event results in shares of common
    stock being exchanged for or converted into cash, securities (including
    securities of another corporation) or other property, then the Promus HR
    Committee will have the right to terminate the plan as of the date of the
    event or transaction, in which case all options and stock appreciation
    rights granted under the plan shall become the right to receive such cash,
    securities or other property, net of any applicable exercise price.
 
    In addition, in the event of any of the corporate transactions or events
described in the immediately preceding paragraph or other unusual or
nonrecurring transactions or events affecting Promus, any affiliate of Promus,
or the financial statements of Promus or any affiliate, or of changes in
applicable laws, regulations, or accounting principles, the proposed amendment
authorizes the Promus HR Committee, in its discretion, to take one or more of
the following actions, either at the time of the grant or any time thereafter,
if the Promus HR Committee determines that such action is appropriate in order
to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under the plan or an option or stock appreciation
right, to facilitate such transactions or events or to give effect to such
changes in laws, regulations or principles:
 
        (a) provide for either the purchase of any option or stock appreciation
    right for an amount of cash equal to the amount that could have been
    attained upon the exercise of such option or stock appreciation right or
    realization of the optionee's rights had such option or stock appreciation
    right been currently exercisable or payable or the replacement of such
    option or stock appreciation right with other rights or property selected by
    the Committee in its sole discretion;
 
        (b) provide that the option or stock appreciation right cannot be
    exercised after such event;
 
        (c) provide that for a specified period of time prior to such
    transaction or event, the option or stock appreciation right shall be
    exercisable as to all shares covered thereby;
 
        (d) provide that upon such event, the option or stock appreciation right
    be assumed by the successor corporation, or a parent or subsidiary thereof,
    or shall be substituted for by similar options, rights or awards covering
    the stock of the successor corporation, or a parent or subsidiary thereof,
    with appropriate adjustments as to the number and kind of shares and prices;
 
        (e) make adjustments in the number and type of shares of common stock
    (or other securities or property) subject to outstanding options and stock
    appreciation rights, and/or in the terms and conditions of (including the
    grant or exercise price), and the criteria governing, outstanding options
    and stock appreciation rights and options and stock appreciation rights
    which may be granted in the future.
 
    Furthermore, the Promus HR Committee may, in its discretion, include such
further provisions and limitations in any option or stock appreciation right
agreement or certificate, as it may deem equitable and in the best interests of
Promus. Provided, however, that no adjustment or action authorized by this
proposed amendment or in any other provision of the Promus Stock Option Plan
shall
 
                                       80
<PAGE>
be authorized to the extent that such adjustment or action would cause the plan
to violate Section 422(b)(1) of the Code, Section 16 or the Exchange Act or Rule
16b-3 under such act, or, with respect to options and stock appreciation rights
intended to qualify as performance-based compensation under Section 162(m) of
the Code, would cause such option or stock appreciation right to fail to so
qualify. For a description of adjustments to options to purchase Promus Common
Stock, see "The Distribution--Relationship Between PHC and Harrah's
Entertainment after the Distribution-- Employee Benefits Allocation Agreement."
 
    The Promus Human Resources Committee has also determined that the Promus
Stock Option Plan should have an additional reserve of shares available for the
issuance of stock options or stock appreciation rights, so that Promus's policy
of providing equity incentives, in the form of stock options to executive
officers and key employees can continue for the remaining years of the Harrah's
Entertainment Stock Option Plan. Accordingly, the Promus Human Resources
Committee has approved a proposed amendment to the Promus Stock Option Plan for
stockholder approval authorizing an increase in the number of shares covered by
the plan. The proposed amendment provides that the total authorized shares that
may be issued under the Promus Stock Option Plan for stock options or stock
appreciation rights is increased by 2,250,000 shares. If this amendment is
approved by the stockholders, the reserve of shares that will be available for
the issuance of new options will be a total of approximately 3,988,648 shares
(representing approximately 4% of the outstanding shares of Common Stock). All
of these options will be available for grants to executive officers as well as
other key employees.
 
    It is not presently determinable who will receive these options or stock
appreciation rights since stock option and stock appreciation rights awards are
granted by the Promus Human Resources Committee in its discretion from time to
time including grants to executive officers as well as other key employees. It
is not currently expected that any of the additionally authorized options will
be granted prior to 1996. However, it is anticipated that most or all of the
authorized options will be granted prior to expiration of the Promus Stock
Option Plan in November, 1999. See "Election of Promus Directors--Report of the
Compensation Committee" for a discussion of the factors that the Promus Human
Resources Committee may consider in determining the grant of stock options to
executive officers.
 
    Attached to this Proxy Statement as Annex IV-A is a copy of the Amendments
to the Promus 1990 Stock Option Plan.
 
                                       81
<PAGE>
                AMENDMENTS TO PROMUS 1990 RESTRICTED STOCK PLAN
 
DESCRIPTION OF PLAN
 
    Under the Promus 1990 Restricted Stock Plan (the "Promus Restricted Stock
Plan"), shares of Promus Common Stock are awarded on a periodic basis to key
employees who are selected by the Chief Executive Officer of Promus and approved
by the Promus HR Committee as making significant contributions to Promus. In
addition, nonmanagement directors are entitled to specified awards under the
Promus Restricted Stock Plan. The Promus HR Committee may also approve special
awards to employees nominated by the Chairman of the Promus Board in recognition
of the employee's superior past performance. The Promus Restricted Stock Plan
will continue in effect as the Harrah's Entertainment Restricted Stock Plan
after the Distribution Date.
 
    The shares of Promus Common Stock which are awarded are restricted as to
transfer and subject to forfeiture during a specified period or periods. The
consideration for the grant of restricted stock is the employee's service to
Promus. Each award is subject to such conditions, terms and restrictions as are
determined by the Promus HR Committee. The Promus HR Committee also has the
power to permit acceleration of the expiration of the applicable restriction
period with respect to any part or all of the shares awarded to a participant;
provided, however, that with respect to any award of restricted shares intended
to qualify as performance-based compensation under Section 162(m) of the Code or
any successor provisions thereto, no such acceleration shall be authorized to
the extent that such acceleration would cause such restricted shares to fail to
so qualify. Generally, in the event of a participant's termination of employment
(except for death or disability) prior to the end of a restriction period, any
shares upon which restrictions have yet lapsed will be automatically forfeited
and returned to Promus without any payment to the participant or his successors,
heirs, assigns, or personal representatives. Restricted shares that are
forfeited are returned to the Promus Restricted Stock Plan and can be regranted
by the Promus HR Committee to any key employee.
 
    In general, shares awarded, and any right to vote such shares and to receive
dividends thereon, may not be sold, assigned or in any way transferred during
the restriction period applicable to such shares. During the restriction period,
the recipient has all other rights of a stockholder, including, but not limited
to, the right to receive dividends and vote such shares. Accordingly, in
connection with the Distribution, each employee, including employees who will be
employed by Harrah's Entertainment immediately after the Distribution as well as
those who will be employed by PHC immediately after the Distribution Date,
holding shares of Promus restricted stock on the Distribution Record Date will
be entitled to receive the Distribution of PHC Common Stock with respect to his
or her shares of restricted Promus Common Stock. Such shares of PHC Common Stock
will not be restricted since each holder of shares of restricted stock is
entitled to the same rights as other stockholders.
 
    In the Promus HR Committee's discretion, an award of restricted shares may
be designed to qualify as performance-based compensation under Section 162(m) of
the Code. It is intended that such restricted shares will vest based upon
Promus's satisfaction of certain performance goals which are based on some or
all of the following business criteria: pre-tax income, operating income, cash
flow, earnings per share, return on equity, return on average invested capital,
or a division's operating income or opened units.
 
    On the Distribution Date, all shares of restricted Promus Common Stock held
by employees who will be employed by PHC will be forfeited. Such shares will be
returned to the Promus Restricted Stock Plan and will be available for future
issuance under the plan which will be renamed the Harrah's Entertainment 1990
Restricted Stock Plan. Such employees of PHC will receive, subject to their
individual consent, adjusted awards of replacement shares of restricted PHC
Common Stock. See "The Distribution--Management of PHC--PHC Compensation Plans."
Certificates for restricted shares are deposited with Promus or its designee
during the restriction period.
 
    In the discretion of the Promus HR Committee, the Promus Restricted Stock
Plan will remain in effect until all shares awarded under the Promus Restricted
Stock Plan are free of restrictions, but no
 
                                       82
<PAGE>
award may be made more than ten years after the date the Promus Restricted Stock
Plan was approved by the stockholders which was November 5, 1989. Upon certain
changes in the number of outstanding shares of common stock which occur as a
result of corporate changes described in the Promus Restricted Stock Plan, the
Promus HR Committee may adjust the number of shares to be issued under the
Promus Restricted Stock Plan, make equitable adjustments in restricted shares
previously awarded and take other action specified in the Promus Restricted
Stock Plan.
 
    The Promus HR Committee may discontinue or amend the Promus Restricted Stock
Plan at any time, except that without stockholder approval the Promus HR
Committee may not make any amendment that would require stockholder approval
under Rule 16b-3. The termination or any modification or amendment of the Promus
Restricted Stock Plan may not, without the consent of a participant, adversely
affect a participant's rights under an award previously granted. A maximum of
1,600,000 shares were originally authorized for issuance under the plan. As of
January 31, 1995, there were 443,045 shares remaining in the Promus Restricted
Stock Plan that could be granted. The proposed amendment to the Promus
Restricted Stock Plan would increase this by 750,000 shares.
 
    The Promus HR Committee has authority to adopt policies and procedures
regarding various administrative matters arising under the Promus Restricted
Stock Plan.
 
FEDERAL INCOME TAX CONSEQUENCES
 
    Participants in the Promus Restricted Stock Plan must include in ordinary
income the fair market value of the stock at the time it vests. Promus has not
permitted participants to make an election under Section 83(b) of the Code with
respect to restricted stock awards and no such elections are in effect. Upon the
sale of restricted stock after it vests, a participant will recognize either
short-term or long-term capital gain (or loss) to the extent of any appreciation
(or depreciation) in the value of the stock after the vesting date. Subject to
Section162(m) of the Code, Promus is entitled to a tax deduction in an amount
equal to the participant's ordinary income recognized on the vesting date. The
tax deduction is taken by Promus in the same year that the participant
recognizes ordinary income by reason of the vesting of the stock. The
Distribution of PHC Common Stock to holders of restricted Promus Common Stock
will be treated as ordinary taxable income to such holders.
 
    The foregoing is a brief summary of the tax consequences relating to
restricted stock and is not intended to be complete. It does not describe state
or local tax consequences.
 
PROPOSED AMENDMENTS
 
    The Promus HR Committee has determined that the Promus Restricted Stock Plan
should be amended so that in the event of any dividend or other distribution
(whether in the form of cash, common stock, other securities, or other
property), recapitalization, reclassification, stock split, reverse stock split,
reorganization, merger, consolidation, split-up, spin-off, combination,
repurchase, or exchange of common stock or other securities of Promus, issuance
of warrants or other rights to purchase common stock or other securities of
Promus, or other similar corporate transaction or event, the Promus HR Committee
in the future will have the authority to take the following actions:
 
        (1) if the corporate transaction or event affects the Promus Common
    Stock and if the Promus HR Committee determines that an adjustment is
    appropriate in order to prevent dilution or enlargement of the benefits or
    potential benefits intended to be made available under the plan or under an
    award or awards, then the Promus HR Committee shall adjust any or all of:
 
           (a) the number and type of shares of common stock (or other
       securities or property) which may be granted under the plan, and
 
           (b) with respect to restricted shares which remain subject to
       restrictions imposed under the plan, the number and type of shares of
       common stock (or other securities or property) subject to such restricted
       stock awards; and
 
                                       83
<PAGE>
        (2) if the corporate transaction or event results in shares of common
    stock being exchanged for or converted into cash, securities (including
    securities of another corporation) or other property, the Promus HR
    Committee will have the right to terminate the plan as of the date of the
    event or transaction, in which case all restricted stock awards which remain
    subject to restrictions imposed under the plan shall become the right to
    receive such cash, securities or other property;
 
        (3) In addition, in the event of any of the corporate transactions or
    events described in the immediately preceding paragraph or other unusual or
    nonrecurring transactions or events affecting Promus, any affiliate of
    Promus, or the financial statements of Promus or any affiliate, or of
    changes in applicable laws, regulations, or accounting principles, the
    proposed amendment authorizes the Committee, in its discretion to take one
    or more of the following actions, either at the time of the award or any
    time thereafter, if the Committee determines that such action is appropriate
    in order to prevent dilution or enlargement of the benefits or potential
    benefits intended to be made available under the plan or an award or awards,
    to facilitate such transaction or events or to give effect to such changes
    in laws, regulations or principles:
 
           (a) provide for either the purchase of any such shares of restricted
       stock for an amount of cash equal to the amount that could have been
       attained upon the sale of such shares or the realization of the
       participation rights had the restrictions on such shares lapsed or the
       replacement of some or all of such shares with other rights or property
       selected by the Committee in its sole discretion;
 
           (b) provide that at a specified time prior to such transaction or
       event, the restrictions imposed under the restricted stock agreement on
       participation certificate upon some or all shares of the restricted
       shares may lapse and that some or all shares of such restricted shares
       may cease to be subject to forfeiture after such event;
 
           (c) provide that upon such event, some or all shares which remain
       subject to restrictions imposed under this Promus Restricted Stock Plan
       shall be substituted for by similar shares of stock of the successor
       corporation, or a parent or subsidiary thereof, with appropriate
       adjustments as to the number and kind of shares; and
 
           (d) make adjustments in the terms and conditions of, or the criteria
       governing, restricted shares which remain subject to restrictions imposed
       under the plan and/or restricted shares which may be granted in the
       future.
 
    Furthermore, the Promus HR Committee may, in its discretion, include such
further provisions and limitations in any restricted stock agreement or
participation certificate, as it may deem equitable and in the best interests of
the company. Provided, however, that no adjustment or action authorized by this
proposed amendment or in any other provision of the Promus Restricted Stock Plan
shall be authorized to the extent that such adjustment or action would cause the
plan to violate Section 16 of the Exchange Act or Rule 16b-3 under such act, or,
with respect to awards intended to qualify as performance-based compensation
under Section 162(m) of the Code, would cause such awards to fail to so qualify.
 
    The Promus Human Resources Committee has further determined that the Promus
Restricted Stock Plan should have an additional reserve of shares available so
that restricted stock can continue to be used as an equity incentive for
executive officers and key employees for the remaining years of the Harrah's
Entertainment Restricted Stock Plan. Accordingly, the Promus Human Resources
Committee has approved a proposed amendment to the Promus Restricted Stock Plan
for stockholder approval authorizing an increase in the number of shares covered
by the Promus Restricted Stock Plan. The proposed amendment provides that the
total authorized shares that may be issued under the Promus Restricted Stock
Plan is increased by 750,000 shares. If this amendment is approved by the
stockholders, the reserve of shares that will be available for the issuance of
new awards of restricted stock under the Harrah's Entertainment Restricted Stock
Plan will be a total of approximately 1,193,045 shares (representing
approximately 1% of the outstanding shares of Promus Common Stock). All of these
shares of restricted stock will be available for grants to executive officers as
well as other key employees.
 
                                       84
<PAGE>
                          ELECTION OF PROMUS DIRECTORS
 
BOARD OF DIRECTORS
 
    Promus's Certificate of Incorporation provides for a Board of Directors of
not less than three nor more than seventeen directors and authorizes the Board
to determine the number within that range from time to time by the affirmative
vote of a majority of the directors then in office. The current Board of
Directors consists of eleven directors.
 
    In accordance with the Certificate of Incorporation, Promus's Board of
Directors is divided into three classes with staggered terms. Each class of
directors is elected for a term of three years. Three Class II directors are to
be elected at the 1995 Annual Meeting for a three-year term ending in 1998. Upon
the recommendation of the Promus HR Committee, Philip G. Satre, Boake A. Sells,
and Shirley Young have been nominated by the Promus Board for election to these
Class II positions.
 
    Susan Clark-Jackson was elected a director on July 29, 1994, by the Board of
Directors to fill a vacancy in Class III. Her election to the Board of Directors
was subject to her qualification by the New Jersey Casino Control Commission.
Promus filed a petition with the Commission seeking this qualification and on
November 16, 1994, the Commission issued an order temporarily approving Ms.
Clark-Jackson to serve as a director and as a member of the Audit Committee.
 
    In the event any nominee is unable or declines to serve as a director at the
time of the Annual Meeting, the proxy will be voted for any substitute nominee
selected by the current Promus Board. Management has no reason to believe, at
this time, that the persons named will be unable or will decline to serve if
elected, and each nominee has informed Promus that he or she consents to serve
and will serve if elected.
 
                                       85
<PAGE>
OWNERSHIP OF PROMUS SECURITIES
 
    Set forth in the following table is the beneficial ownership of Promus
Common Stock as of January 31, 1995, for all current directors, including all
nominees to the Board of Directors, the five executive officers of Promus named
in the Summary Compensation Table, see "Election of Promus Directors--Executive
Officer Compensation," and directors and executive officers as a group, and to
the best of Promus's knowledge, beneficial owners of 5% or more of Promus Common
Stock.
 
<TABLE><CAPTION>
                                                             SHARES OF PROMUS           % OF SHARES
                                                               COMMON STOCK           OUTSTANDING (NET
                                                            BENEFICIALLY OWNED          OF TREASURY
                                                              ON JANUARY 31,           SHARES) AS OF
    NAME                                                         1995(A)              JANUARY 31, 1995
- - - ----------------------------------------------------------  ------------------        ----------------
<S>                                                         <C>                       <C>
James L. Barksdale........................................          35,200                *
Susan Clark-Jackson.......................................           1,150                *
James B. Farley...........................................          17,818                *
Joe M. Henson.............................................         225,000                *
Charles A. Ledsinger, Jr..................................         174,970                *
Ben C. Peternell..........................................         298,582                *
Colin V. Reed.............................................         122,457                *
Michael D. Rose...........................................       1,423,905(b)(c)             1.4%
Walter J. Salmon..........................................          14,601                *
Philip G. Satre...........................................         459,928                *
Boake A. Sells............................................          18,000                *
Ronald Terry..............................................          88,987(d)             *
Eddie N. Williams.........................................           5,050                *
Shirley Young.............................................          34,850                *
 
All directors and executive officers as a group...........       3,031,940                   3.0%
 
Trustees of the Promus Companies
  Incorporated Savings and Retirement Plan................         594,355(e)                5.5%
  1023 Cherry Road
  Memphis, TN 38117
 
Massachusetts Financial Services Company..................       6,117,390(f)                6.0%
  500 Boston Street
  Boston, MA 02116
 
Julian H. Robertson, Jr., Tiger Management
  Corporation, Panther Partners L.P. and
  Panther Management Company L.P. ........................      10,270,300(g)               10.0%
  101 Park Avenue
  New York, NY 10178
</TABLE>
 
- - - ------------
 
* Indicates less then 1%
 
(a) The amounts shown include the following shares that may be acquired within
    60 days pursuant to outstanding stock options: Mr. Ledsinger, 24,750 shares;
    Mr. Peternell, 18,300 shares; Mr. Reed 29,835 shares; Mr. Rose, 93,750
    shares; Mr. Satre, 43,200 shares; all directors and executive officers as a
    group, 223,982 shares. Shares listed include shares allocated to accounts
    under Promus's Savings and Retirement Plan as of December 31, 1994.
 
(b) Includes 93,700 shares held by a charitable foundation of which Mr. Rose
    serves as a director. Mr. Rose has shared voting and investment power over
    these shares, but disclaims any other beneficial interest.
 
(c) Includes 74,000 shares held by a charitable lead trust of which Mr. Rose's
    wife serves as the sole trustee. Mr. Rose disclaims any beneficial interest
    in such shares.
 
                                         (Footnotes continued on following page)
 
                                       86
<PAGE>
(Footnotes continued from preceding page)
 
(d) Included in the shares for Mr. Terry are 4,800 shares owned by members of
    his family. Mr. Terry disclaims any beneficial interest in such shares.
 
(e) The trustees of The Promus Companies Incorporated Savings and Retirement
    Plan (the "Plan") have sole voting power of the shares listed except that
    each participant in the Plan has the right, to the extent of shares of
    Common Stock allocated to the participant's account in the Plan (including
    vested and unvested amounts), to direct the trustees in writing as to how to
    respond to a solicitation of proxies opposed by management of the Company.
    The trustees do not have shared voting power, sole investment power, or
    shared investment power over any of the shares listed. The participants in
    the Plan have the right to direct the disposition of the securities held in
    their respective accounts pursuant to the terms of the Plan. No one
    participant has such rights with respect to more than 5% of the Promus
    Common Stock. The source of this information is a Schedule 13G filed by the
    trustees of the Plan with the Securities and Exchange Commission and dated
    February 10, 1995. Ownership (number of shares and percent of shares
    outstanding) is reported as of December 31, 1994.
 
(f) Massachusetts Financial Services Company ("MFS") is a registered investment
    adviser and has reported beneficial ownership of the shares listed, which
    shares are also beneficially owned by certain other non-reporting entities
    as well as MFS. MFS has sole voting power as to 6,112,890 of the shares
    listed and has no power to vote 4,500 of the shares listed. MFS has sole
    dispositive power as to the 6,117,390 shares listed. The source of this
    information is a Schedule 13G filed by MFS with the Securities and Exchange
    Commission and dated February 6, 1995. Ownership (number of shares and
    percent of shares outstanding) is reported as of December 31, 1994.
 
(g) Tiger Management Corporation, Panther Partners L.P., Panther Management
    Company L.P., and Julian H. Robertson, Jr. have reported beneficial
    ownership of the shares listed. Tiger Management Corporation, a registered
    investment adviser, has shared voting power and shared dispositive power
    with respect to 9,450,100 of the shares listed; Panther Partners L.P., a
    registered investment company, has shared voting power and shared
    dispositive power with respect to 772,700 of the shares listed; Panther
    Management Company L.P., a registered investment adviser, has shared voting
    power and shared dispositive power with respect to 772,700 of the shares
    listed; and Julian H. Robertson, Jr., an individual, has shared voting power
    and shared dispositive power with respect to 10,270,300 of the shares
    listed. The source of this information is a Schedule 13G filed with the
    Securities and Exchange Commission and dated February 13, 1995. Ownership
    (number of shares and percent of shares outstanding) is reported as of
    December 31, 1994.
 
                                       87
<PAGE>
NOMINEES
 
    Upon recommendation of the Promus Human Resources Committee, Philip G.
Satre, Boake A. Sells, and Shirley Young have been nominated by the Board of
Directors for election to Class II positions with their term in office expiring
in 1998.
 
    THE BOARD OF DIRECTORS OF PROMUS UNANIMOUSLY RECOMMENDS A VOTE FOR EACH OF
THE FOREGOING NOMINEES AS DIRECTORS OF PROMUS.
 
    Set forth below are the Class II nominees and the current Class I and III
directors.
 
                     NOMINEES: CLASS II, TERM EXPIRES 1998
 
<TABLE>
<C>         <S>
[Picture]   PHILIP G. SATRE
            Mr. Satre, 45, has been President of Promus since April 1991 and Chief Executive
            Officer since April 1994. He has been President of Harrah's since 1984 and was
            Chief Executive Officer of Harrah's from 1984 to April 1991. He was a Senior Vice
            President of Promus from November 1989 to April 1991. He also is a member of the
            Executive Committee of Harrah's Jazz Company and a director of Harrah's Jazz
            Finance Corp. He has been a director of Promus since November 1989. He is a
            member of the Executive Committee.
 
[Picture]   BOAKE A. SELLS
            Mr. Sells, 57, a private investor, was Chairman of the Board and Chief Executive
            Officer of Revco D.S., Inc. from September 1987 to October 1992 and was President
            of that company from April 1988 to June 1992. Mr. Sells is also a director of
            Huffy Corporation. He has been a Promus director since February 1990. He is a
            member of the Audit Committee.
 
[Picture]   SHIRLEY YOUNG
            Ms. Young, 59, has been Vice President-Consumer Market Development, General
            Motors Corporation since June 1988. From June 1988 to December 1990, she was
            Chairman of Grey Strategic Marketing, Inc., a subsidiary of Grey Advertising,
            Inc. She is also a director of Bell Atlantic Corporation, Bombay Company and a
            Consultant Director of Dayton Hudson Corporation. Ms. Young has been a Promus
            director since February 1990. She is a member of the Audit Committee.
</TABLE>
 
                                       88
<PAGE>
                    DIRECTORS: CLASS III, TERM EXPIRES 1996
 
<TABLE>
<C>         <S>
[Picture]   JAMES L. BARKSDALE
            ]Mr. Barksdale, 52, has been President and Chief Executive Officer of Netscape
            Communications Corp. since January 1995. He was President and Chief Operating
            Officer and a director of McCaw Cellular Communications, Inc. from January 1992
            to January 1995. He was also Chief Executive Officer of AT&T Wireless Services,
            Inc. from September, 1994 to January 1995. He served as Executive Vice President
            and Chief Operating Officer of Federal Express Corporation from 1983 to October
            1991. He has been a Promus director since February 1991. He is also a director of
            3Com Corporation. He is a member of the Executive Committee and the Human
            Resources Committee.
 
[Picture]   SUSAN CLARK-JACKSON
            Ms. Clark-Jackson, 48, has been Senior Group President, Pacific Newspaper Group,
            Gannett Co., Inc. since July 1994. She has been publisher of the Reno
            Gazette-Journal since 1985. She was President of Gannett West Newspaper Group
            from 1985-1994. She has been a Promus director since July 1994. She is a member
            of the Audit Committee.
 
[Picture]   JAMES B. FARLEY
            Mr. Farley, 64, has been a trustee of Mutual Of New York since October 1988. He
            was Chairman of the Board of Mutual Of New York from April 1989 to July 1993, was
            Chief Executive Officer of that company from April 1989 to January 1993 and was
            President from October 1988 to January 1991. Mr. Farley is also a director of
            Ashland Oil, Inc. Mr. Farley has been a Promus director since February 1990. He
            is a member of the Human Resources Committee.
 
[Picture]   WALTER J. SALMON
            Mr. Salmon, 64, since 1980 has been the Stanley Roth, Sr. Professor of Retailing,
            Harvard University. Mr. Salmon is also a director of Hannaford Brothers Company,
            Luby's Cafeterias, Inc., The Neiman Marcus Group, The Quaker Oats Company, Telxon
            Corp., and Circuit City Stores, Inc. He has been a Promus director since February
            1990. He is Chairman of the Human Resources Committee.
</TABLE>
 
                                       89
<PAGE>
                     DIRECTORS: CLASS I, TERM EXPIRES 1997
 
<TABLE>
<C>         <S>
[Picture]   JOE M. HENSON
            Mr. Henson, 61, was Chairman of the Board of LEGENT Corporation from 1989 until
            February 1995. He currently serves as a director of LEGENT Corporation and is
            Chairman of its Executive Committee. He was Chief Executive Officer of LEGENT
            Corporation from 1989 to April 1992. Mr. Henson has been a Promus director since
            April 1991. He is a member of the Human Resources Committee.
 
[Picture]   MICHAEL D. ROSE
            Mr. Rose, 53, has been Chairman of the Board of Promus since November 1989 and
            was Chief Executive Officer from November 1989 to April 1994. Mr. Rose is also
            Chairman of the Board of PHC. He was President of Promus from November 1989 to
            April 1991. Mr. Rose is also a director of Ashland Oil, Inc., First Tennessee
            National Corporation and General Mills, Inc. He has been a Promus director since
            November 1989. He is Chairman of the Executive Committee.
 
[Picture]   RONALD TERRY
            Mr. Terry, 64, has been Chairman of the Board of First Tennessee National
            Corporation since 1973, was Chief Executive Officer from 1973 to April 1994 and
            was President from 1988 to August 1991. He is also a director of BellSouth
            Corporation. Mr. Terry has been a Promus director since February 1990. Mr. Terry
            is also a director of PHC. He is a member of the Executive Committee and is
            Chairman of the Audit Committee.
 
[Picture]   EDDIE N. WILLIAMS
            Mr. Williams, 62, has been President and Chief Executive Officer of the Joint
            Center for Political and Economic Studies in Washington, D.C. since 1972. He is a
            director of Riggs National Bank of Washington, D.C. He also is a member of the
            Executive Committee of Harrah's Jazz Company and a director of Harrah's Jazz
            Finance Corp. Mr. Williams has been a Promus director since October 1992. He is a
            member of the Audit Committee.
</TABLE>
 
                                       90
<PAGE>
THE BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD
 
    The Promus Board met seven times during 1994. During the year, attendance at
Board meetings averaged 92% and attendance at Committee meetings averaged 98%.
Should the Distribution be effected as described above in "The Distribution,"
the composition and committees of the Promus Board will be unchanged.
 
    The Promus Board has three standing committees: (i) Executive, (ii) Audit
and (iii) Human Resources.
 
    During the intervals between meetings of the Board of Directors, the
Executive Committee, subject to specified limitations, may act on behalf of the
Board. Action taken by the Executive Committee is reported to the Board of
Directors at its first meeting following such action. Without specific delegated
authority, the Executive Committee may not declare dividends except current
quarterly dividends not in excess of those last declared by the Board of
Directors and may not increase or decrease the number of directors or appoint
new directors. Unless within an overall plan previously approved by the Board of
Directors, action taken by the Executive Committee approving a transaction in
excess of $75,000,000 is subject to revision or rescission by the Board of
Directors at the Board's first meeting following such action. The Executive
Committee did not meet during 1994.
 
    The Audit Committee, which met five times in 1994, (1) recommends annually
to the Board of Directors the independent public accountants for Promus and its
direct or indirect subsidiaries; (2) meets with the independent public
accountants concerning their audit, their evaluation of Promus's financial
statements, accounting developments that may affect Promus and their nonaudit
services; (3) meets with management and the internal auditors concerning similar
matters; and (4) makes recommendations to all of the aforesaid groups that it
deems appropriate.
 
    The Human Resources Committee met six times during 1994. The Human Resources
Committee acts as the nominating committee of the Board of Directors. It
considers and makes recommendations to the Board of Directors concerning the
size and composition of the Board, the number of nonmanagement directors, the
qualifications of members and potential nominees for membership, the
compensation of directors, membership of committees of the Board and certain
administrative matters. The Human Resources Committee considers nominees
recommended by stockholders. Detailed resumes of business experience and
personal data of potential nominees may be submitted to the Corporate Secretary
at the address shown on the front page of this Proxy Statement.
 
    The Human Resources Committee also approves the annual compensation of
corporate officers who are members of the Board of Directors and administers
Promus's bonus, restricted stock, stock option and other incentive compensation
plans. The Committee also makes various decisions and policy determinations in
connection with Promus's Savings and Retirement Plan and Employee Stock
Ownership Plan.
 
COMPENSATION OF DIRECTORS
 
    Directors who are not employees of Promus or its direct or indirect
subsidiaries are paid a monthly fee of $2,083 plus $1,000 for each board meeting
and $1,000 for each committee meeting they attend. Committee chairmen are paid
an additional $500 for each committee meeting attended. These fees are reviewed
every three years by the Board to determine if they are competitive. In February
1995, the Board completed a three year review of the compensation of boards of
directors of companies with revenues similar to Promus. Based on this review,
the Board determined that commencing May 1, 1995 the fees of nonmanagement
directors should be as follows: monthly fee, $2,500; Board meetings fee, $1,500
for each meeting; Committee meetings fee, $1,200 for each meeting; Committee
chairman, an additional $800 for each Committee meeting. Under the provisions of
Promus's two unfunded compensation deferral programs, directors may defer the
receipt of all or a portion of their directors' fees.
 
                                       91
<PAGE>
Under the first plan, amounts, while deferred, earn interest at a rate based on
a calculated average prime interest rate. Under the second plan (the "Executive
Deferred Compensation Plan"), amounts, while deferred, earn interest at a
termination rate (which cannot be lower than the Citibank prime rate) or at a
retirement rate (which cannot be lower than a specified formula rate), both of
which are approved annually by the Promus Human Resources Committee. The
termination rate for 1994 was 8.5% and the retirement rate was 15.5%. For 1995,
these rates are the same. The retirement rate is established as an incentive to
encourage long-term service. Therefore, only those participants meeting the
plan's service requirements will receive interest at the retirement rate. A
director generally will receive the retirement rate when he or she retires from
the Board. All nonmanagement directors except Susan Clark-Jackson deferred their
fees under the Executive Deferred Compensation Plan during 1994. The directors'
eligibility for further deferrals under the Executive Deferral Compensation Plan
will terminate upon commencement of the Nonmanagement Directors Stock Incentive
Plan which is anticipated to commence on or about May 1, 1996.
 
    In connection with the administration of the Executive Deferred Compensation
Plan, Promus has purchased company-owned life insurance policies insuring the
lives of certain directors, officers and key employees. In purchasing these life
insurance policies, certain assumptions have been made regarding mortality
experience, interest rates and policy dividends. Promus expects to recover
policy premiums and the net cost of benefits paid under the Executive Deferred
Compensation Plan through the operation of these insurance contracts.
Participants in the plan have no rights in the insurance policies. Amounts
deferred under either plan may be paid in a lump sum or in installments, as
selected by the director when making the deferral election.
 
    Each nonmanagement director is also provided with term life insurance of
$50,000, accidental death insurance of $50,000, travel accident insurance of
$250,000 while traveling on behalf of Promus and the opportunity to participate
in Promus's standard group health insurance plans. During 1994 the total cost
for these insurance benefits was approximately $1,826 per director participating
in the plans. Each director receiving these benefits incurred taxable income
equal to the cost of the life and health insurance.
 
    In February 1990, each nonmanagement director in office at that time was
awarded 1,000 shares of restricted stock under the Promus Restricted Stock Plan
which replaced 1,000 shares of Holiday Corporation ("Holiday") restricted stock
awarded in April 1989. Nonmanagement directors who were elected in 1991 and 1992
also received such an award. These awards, which have subsequently been adjusted
for stock splits, vest in equal installments over ten years. If a director who
had prior service on the Holiday Board of Directors retires, he or she will also
receive vesting credit for each full year of such service prior to April 28,
1989. Any new director receives an award of 1,000 restricted shares vesting in
equal installments over ten years.
 
    Each nonmanagement director of Promus may receive Promus Common Stock
pursuant to the Promus Nonmanagement Directors Stock Incentive Plan which, if
approved by the stockholders, is meant to provide additional equity in lieu of
directors fees and thereby more closely align the interests of directors with
stockholders. See "Adoption of Promus Nonmanagement Directors Stock Incentive
Plan."
 
                                       92
<PAGE>
EXECUTIVE OFFICER COMPENSATION
 
    Summary of Compensation. The Summary Compensation Table below sets forth
certain compensation information concerning Promus's Chief Executive Officer and
the four additional most highly compensated executive officers.
 
                       THE PROMUS COMPANIES INCORPORATED
                           SUMMARY COMPENSATION TABLE
<TABLE><CAPTION>
                                                                            LONG TERM COMPENSATION
                                          ANNUAL COMPENSATION                       AWARDS
                               ------------------------------------------   -----------------------
                                                                 (1)           (2)          (3)
                                                                OTHER       RESTRICTED   SECURITIES       (4)
          NAME AND                                              ANNUAL        STOCK      UNDERLYING    ALL OTHER
     PRINCIPAL POSITION        YEAR    SALARY      BONUS     COMPENSATION    AWARD(S)     OPTIONS     COMPENSATION
- - - -----------------------------  ----   --------   ---------   ------------   ----------   ----------   ------------
<S>                            <C>    <C>        <C>         <C>            <C>          <C>          <C>
Philip G. Satre..............  1994   $425,385    $421,131                                   36,667     $151,406
  President and Chief          1993    345,639     342,183                                  164,400      108,624
  Executive Officer            1992    341,446     191,210                                                80,859
                               1994    541,385(5)  530,611     $108,772                      30,000      428,885
Michael D. Rose..............  1993    509,233     504,141       88,234                     240,000      318,807
  Chairman of the Board        1992    505,108     282,860       89,968                                  236,408
Colin V. Reed................  1994    268,846     220,454                   $ 393,750       13,333       47,882
  Senior Vice President,       1993    244,231     200,269                                   24,000       33,675
  Corporate Development        1992    171,346      88,819                                   61,440       20,927
Charles A. Ledsinger, Jr.....  1994    237,123     200,000                                   10,000       30,968
  Senior Vice President        1993    210,576     172,672                                   63,000       23,782
  and Chief Financial          1992    208,731      98,103                                                15,090
  Officer
Ben C. Peternell.............  1994    214,338     176,000                                    8,000      162,907
  Senior Vice President,       1993    194,577     159,553                                   47,100      122,198
  Human Resources and          1992    192,254      88,437                                                92,935
  Communications
</TABLE>
 
- - - ------------
 
(1) Other Annual Compensation for Mr. Rose includes allocated amounts for
    aircraft usage and for household security. Such amounts, respectively, were
    as follows: for 1994: $31,570 and $37,468; for 1993: $22,349 and $28,707;
    for 1992: $35,600 and $28,800. For the fiscal years 1992-1994, amounts of
    Other Annual Compensation for each individual named above (other than Mr.
    Rose) aggregated less than (a) 10% of the total annual salary and bonus for
    each individual or (b) $50,000 whichever is lower. Accordingly, no such
    amounts are included.
 
(2) The 1993 award of restricted stock to Mr. Reed was 21,000 shares with
    vesting in equal annual installments over the period 1994 to 1995. Dividends
    will be paid on restricted stock in the same manner and to the same extent
    as dividends are paid on other shares of Common Stock. The number of
    unvested shares of restricted stock awards held by Mr. Satre, Mr. Reed, Mr.
    Ledsinger and Mr. Peternell as of December 31, 1994, was 74,973, 22,497,
    25,500 and 30,000 respectively. These shares vested on January 1, 1995. The
    market value of unvested restricted stock awards held by Mr. Satre, Mr.
    Reed, Mr. Ledsinger and Mr. Peternell as of December 31, 1994, was
    $2,314,791, $694,595 $787,313, and $926,250 respectively. Mr. Rose held no
    unvested shares of restricted stock at December 31, 1994.
 
(3) The options shown as granted in 1994 are net of the cancellation of options
    that occurred in December 1994. See "--Report of the Human Resources
    Committee on Executive Compensation."
 
(4) All Other Compensation consists of (a) earnings in excess of market rates on
    deferred compensation balances and (b) matching contributions to the
    Company's Savings and Retirement Plan. Such amounts, respectively, were as
    follows: for 1994: Mr. Satre, $143,098 and $8,308; Mr. Rose, $420,517 and
    $8,368; Mr. Reed, $38,882 and $9,000; Mr. Ledsinger, $21,968 and $9,000 and
    Mr. Peternell, $153,907 and $9,000; for 1993: Mr. Satre, $99,630 and $8,994;
    Mr. Rose, $309,813 and $8,994; Mr. Reed, $24,681 and $8,994; Mr. Ledsinger,
    $12,134 and $11,648; and Mr. Peternell, $113,442 and $8,756; for 1992: Mr.
    Satre, $72,131 and $8,728; Mr. Rose, $228,214 and $8,194; Mr. Reed, $12,845
    and $8,082; Mr. Ledsinger, $6,407 and $8,683; and Mr. Peternell, $84,607 and
    $8,328. The Company does not provide a fixed benefit pension plan for its
    executives. The amounts set forth above are retirement benefits which are a
    function of deferred income voluntarily contributed by the executives.
 
(5) Mr. Rose has entered into an employment agreement with Harrah's
    Entertainment pursuant to which, from the Distribution Date until April 30,
    1996, he will spend at least 60% of his time as Chairman of the Harrah's
    Entertainment Board and receive, among other things, an annual salary of
    $350,000. Mr. Rose has also entered into an employment agreement with PHC
    pursuant to which, from the Distribution Date until April 30, 1996, he will
    spend up to 40% of his time as Chairman of the PHC Board and receive, among
    other things, an annual salary of $250,000. After April 30, 1996, Mr. Rose
    will reduce his workload to approximately 80% of full-time and divide his
    time equally between his duties as Chairman of the Harrah's Entertainment
    Board and his duties as Chairman of the PHC Board. During this time, Mr.
    Rose will receive from each of Harrah's Entertainment and PHC, among other
    things, an annual salary of $250,000. See "--Certain Employment
    Arrangements" and "The Distribution--Management of PHC--Employment and
    Severance Agreements."
 
                                       93
<PAGE>
    The following table sets forth certain information regarding grants of stock
options made to the executive officers named in the Summary Compensation Table
during 1994, including information as to the potential realizable value of such
options at assumed annual rates of stock price appreciation for the ten year
option terms. Additional information is provided concerning this potential
realizable value for all optionees receiving option grants in 1994, and for all
Promus stockholders.
 
                       THE PROMUS COMPANIES INCORPORATED
                     OPTION GRANTS IN THE LAST FISCAL YEAR
 
<TABLE><CAPTION>
                                                                                    POTENTIAL REALIZABLE VALUE OF ASSUMED
                                                                                         ANNUAL RATES OF STOCK PRICE
                                           INDIVIDUAL GRANTS                           APPRECIATION OF OPTION TERM (1)
                       ----------------------------------------------------------   --------------------------------------
                       (3)NUMBER OF    PERCENT OF
                        SECURITIES    TOTAL OPTIONS
                        UNDERLYING     GRANTED TO       EXERCISE
                         OPTIONS      EMPLOYEES IN      OR BASE        EXPIRATION
        NAME             GRANTED       FISCAL YEAR    PRICE($/SH.)        DATE       0%          5%              10%
- - - ---------------------  ------------   -------------   ------------     ----------   ----   --------------   --------------
<S>                    <C>            <C>             <C>              <C>          <C>    <C>              <C>
Philip G. Satre......      25,000           6.1%        $49.4375          1/11/04   $  -   $      777,274   $    1,969,766
                           11,667           2.8%         50.0000          2/26/04      -          366,866          929,710
Michael D. Rose......      30,000           7.3%         49.4375          1/11/04      -          932,729        2,363,719
Colin V. Reed........      13,333           3.2%         49.4375          1/11/04      -          414,536        1,050,516
Charles A. Ledsinger,
  Jr.................      10,000           2.4%         49.4375          1/11/04      -          310,910          787,906
Ben C. Peternell.....       8,000           1.9%         49.4375          1/11/04      -          248,728          630,325
All Stockholders(2)..         n/a           n/a              n/a              n/a      -    3,116,853,406    7,898,718,486
All Optionees........     411,302         100.0%         48.4500(4)       various      -       12,531,678       31,757,731
All Optionees as a
 percent of All
 Stockholders Gain...         n/a           n/a              n/a              n/a    n/a            0.40%            0.40%
</TABLE>
 
- - - ------------
 
(1) The dollar amounts under these columns are the result of calculations at
    zero percent, and at five percent and 10 percent rates set by the Securities
    and Exchange Commission and therefore are not intended to forecast possible
    future appreciation, if any, of Promus's stock price. In the above table,
    Promus did not use an alternative formula for a grant date valuation, as
    Promus is not aware of any formula which will determine with reasonable
    accuracy a present value based on future unknown or volatile factors.
 
(2) These amounts represent the appreciated value which common stockholders
    would receive at the hypothetical zero, five and ten percent rates based on
    the market value of Common Stock outstanding at or near the option grant
    dates.
 
(3) Does not include options that were cancelled in December, 1994. Employees
    vest in the right to exercise these options over a four-year period. In
    general, major option awards have been granted once a year: Options may also
    be granted at other times at the discretion of the Human Resources Committee
    based on promotions or similar reasons. See "--Report of the Human Resources
    Committee on Executive Compensation" and "Amendments to Promus 1990 Stock
    Option Plan" for more information concerning stock option awards.
 
(4) Represents average exercise price of options granted to all Optionees.
 
    The following table sets forth certain information concerning stock option
exercises during 1994 by the executive officers named in the Summary
Compensation Table.
 
                                       94
<PAGE>
                       THE PROMUS COMPANIES INCORPORATED
                    AGGREGATED OPTION EXERCISES IN 1994 AND
                        DECEMBER 31, 1994, OPTION VALUES
 
<TABLE><CAPTION>
                                                                NUMBER OF SECURITIES
                                                               UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED,
                                                                   OPTIONS HELD AT            IN-THE-MONEY OPTIONS
                                      SHARES                    DECEMBER 31, 1994(1)         AT DECEMBER 31, 1994(2)
                                     ACQUIRED      VALUE     ---------------------------   ---------------------------
               NAME                 ON EXERCISE   REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- - - ----------------------------------  -----------   --------   -----------   -------------   -----------   -------------
<S>                                 <C>           <C>        <C>           <C>             <C>           <C>
Philip G. Satre...................     21,000     $513,188       2,100        177,967       $   44,187    $ 2,605,685
Michael D. Rose...................          -            -      33,750        236,250          738,281      3,811,715
Colin V. Reed.....................          -            -       8,475         90,298          181,734      1,255,039
Charles A. Ledsinger, Jr..........          -            -       9,000         64,000          196,875      1,001,249
Ben C. Peternell..................          -            -       6,525         48,575          141,672        744,390
</TABLE>
 
- - - ------------
 
(1) The numbers shown are net of the cancellation of options that occurred in
    December 1994. See "--Report of the Human Resources Committee on Executive
    Compensation" and "Amendments to Promus 1990 Stock Option Plan" for more
    information concerning stock option awards.
 
(2) Amount represents the difference between the aggregated option price of
    unexercised options and a $30.875 market price on December 30, 1994, which
    was the closing price of the Common Stock on the last trading day of 1994.
 
CERTAIN EMPLOYMENT ARRANGEMENTS
 
    On February 25, 1994, the Promus Board elected Mr. Satre Chief Executive
Officer of Promus effective April 29, 1994, replacing Mr. Rose in this position.
Mr. Satre also serves as President. Pursuant to an employment agreement with Mr.
Satre, Promus has agreed to employ Mr. Satre as Chief Executive Officer of
Promus from April 29, 1994, until December 31, 1998 at an annual salary of
$450,000, subject to merit increases as may be approved by the Promus HR
Committee. During the term of this employment agreement, Mr. Satre will continue
to be eligible for his current benefits, including eligibility for bonus
compensation and long term incentive compensation in the form of stock options
and restricted stock awards as may be approved by the Promus HR Committee. The
Promus Board reserves the right to terminate the employment agreement with or
without cause, and Mr. Satre has the right to resign with good reason (as
defined). If the agreement is terminated without cause or if he resigns for good
reason, Mr. Satre will receive two years' salary continuation and his stock
options and any shares of restricted stock will continue in force during this
period of time for vesting purposes. If the agreement is terminated for cause,
his unvested options and any shares of restricted stock will be cancelled and
his salary will end. He will be entitled to the retirement rate for his account
under the Executive Deferred Compensation Plan if he is terminated without cause
or if he resigns for good reason. If a change in control were to occur during
his employment agreement and his employment terminated voluntarily or
involuntarily within two years after the change in control, Mr. Satre would be
entitled to receive the severance payments under his severance agreement (if
then in force) in lieu of the salary and rights under his employment agreement.
 
    On February 25, 1994 the Promus Board approved an employment agreement with
Mr. Rose, replacing an existing agreement. Under the new agreement, Promus
agreed to employ Mr. Rose in a full time capacity as Chairman of the Board,
subject to his election to the Promus Board, until December 31, 1998, at an
annual salary of $550,000, subject to merit increases as may be approved by the
Promus HR Committee. The agreement can be extended on a year to year basis after
December 31, 1998 pursuant to mutual agreement. After April 30, 1996, the Promus
Board may modify his duties to serve as Chairman of the Board at 50% time and
50% salary or to serve in a more limited role with a commensurate lesser salary.
During the term of this employment agreement, Mr. Rose will continue to be
eligible for his current benefits, including eligibility for bonus compensation
and long term incentive
 
                                       95
<PAGE>
compensation in the form of stock options and restricted stock awards as may be
approved by the Promus HR Committee. The Promus Board reserves the right to
terminate the employment agreement at any time with or without cause and Mr.
Rose may resign for good reason (as defined). If the agreement is terminated by
the Promus Board without cause or if he resigns for good reason, his unvested
stock options and any unvested shares of restricted stock held by him will vest
at that time and he will receive two years' salary continuation. If the
agreement is terminated for cause or if he resigns without good reason, his
unvested stock options and any unvested shares of restricted stock held by him
will be cancelled and his salary will end. The agreement further provides that
such options and restricted shares will vest if he retires after April 30, 1996
or on December 31, 1998, if his employment continues to that date. If a change
in control were to occur during his employment agreement and his employment
terminated voluntarily or involuntarily within two years after the change in
control, Mr. Rose would be entitled to receive the severance payments under his
severance agreement (if then in force) in lieu of the salary and rights under
his employment agreement.
 
    After the termination of their employment with Promus, both Mr. Rose and Mr.
Satre will be entitled to receive group insurance benefits at Promus's cost for
their respective lifetimes similar to the benefits provided to other retired
management directors of Promus.
 
    In connection with the proposed Distribution, Mr. Rose's employment contract
with Promus has been modified as follows: From the Distribution Date until April
30, 1996, Mr. Rose will spend at least 60% of his time as Chairman of Harrah's
Entertainment at an annual salary rate of $350,000. From April 30, 1996 until
December 31, 1998, he will reduce his workload to approximately 80% of full-time
and spend up to one-half of his working hours as Chairman of Harrah's
Entertainment at an annual salary rate of $250,000. For periods after April 30,
1996, he will not be eligible for any incentive stock awards. He also will not
be eligible for an annual bonus unless a bonus were to be approved by the Promus
Board acting upon the recommendation of the Chief Executive Officer. His
employment as Chairman of PHC will not be deemed a breach of his employment
contract with Harrah's Entertainment nor of the noncompete clause in such
contract. If Mr. Rose's employment were terminated without cause or if he
resigned for good reason, the two year noncompete covenant in his employment
contract would commence on the termination of his active employment. For a
description of Mr. Rose's employment contact with PHC, see "The
Distribution--Management of PHC--Employment and Severance Agreements."
 
    Promus has entered into severance agreements with each of the executive
officers named in the Summary Compensation Table above. Each severance agreement
provides for a compensation payment of 2.99 times the average "annual
compensation" paid to such executive for the five preceding calendar years (the
"Compensation Payment"), as well as accelerated payment or accelerated vesting
of any compensation or awards payable to such executive under any incentive plan
of Promus if the executive is terminated subsequent to a change in control of
Promus, as defined in the severance agreements (the "Accelerated Payments")
(collectively, the "Severance Payments"), with certain exceptions described
below. With respect to restricted stock and stock options, such stock awards
vest automatically upon a change of control regardless of termination of the
employee. The "annual compensation" for purposes of determining the Compensation
Payment under the severance agreement excludes restricted stock vestings and
compensation or dividends related to restricted stock or stock options. A change
in control is defined to occur whenever: (i) any person becomes the beneficial
owner of 25% or more of Promus's then outstanding voting securities regardless
of comparative voting power of such securities, (ii) within a two-year period,
members of the Promus Board at the beginning of such period and approved
successors no longer constitute a majority of such board, or (iii) holders of
securities entitled to vote thereon approve a merger or consolidation (with
certain exceptions) or a plan of complete liquidation.
 
    The executives are not entitled to the Compensation Payments subsequent to a
change in control if their termination is: (i) by Promus for cause (as defined),
(ii) a result of retirement or disability, or, except for Mr. Rose and Mr.
Satre, (iii) voluntarily and not for good reason (as defined). In the event
 
                                       96
<PAGE>
that an executive becomes entitled to Severance Payments, which are subject to
taxation under Section 4999 (the "Excise Tax") of the Code, the severance
payments provide that Promus shall pay the executive an additional amount (the
"Gross-Up Payment") such that the net amount retained by the executive after
deduction of any Excise Tax on the Severance Payments and all Excise Tax and
other taxes on the Gross-Up Payment, shall equal the initial Severance Payments,
subject to certain exceptions.
 
    Mr. Rose and Mr. Satre are entitled to the Compensation Payments if, after a
change in control of Promus, such executive's employment terminates
involuntarily or he resigns. The other executives are entitled to the
Compensation Payments subsequent to a change in control of Promus if the
executive's employment is terminated involuntarily or if the executive resigns
with good reason (as defined).
 
    In addition, the severance agreements each provide that in the event of a
potential change in control of Promus (as defined below): (i) Promus will
deposit in escrow a sum of money sufficient to fund the Severance Payments in
the event of a change in control of Promus, and (ii) each executive will agree
to remain in the employ of Promus for a certain period of time. A potential
change in control of Promus is defined to occur whenever (i) Promus enters into
an agreement which would result in a change in control of Promus, (ii) any
person publicly announces an intention to take action which would result in
change of control of Promus, (iii) any person, other than the trustee of an
employee benefit plan of Promus, who is or becomes a beneficial owner of 9.5% of
the combined voting power of Promus's then outstanding securities, increases his
beneficial ownership of such securities by 5% or more over the percentage
previously owned on the date of the severance agreement, or (iv) the Promus
Board adopts a resolution to the effect that a potential change in control of
Promus has occurred.
 
    Each severance agreement has a term of one calendar year and is renewed
automatically each year starting January 1 unless Promus gives notice of the
non-renewal of any such agreement by the preceding September 30. Each severance
agreement provides that if a change in control occurs during the original or
extended term of the agreement, then the agreement will automatically continue
in effect for a period of 24 months beyond the month in which the change in
control occurred.
 
    The Compensation Payments and Accelerated Payments, respectively, that would
have been payable to the executive officers named in the Summary Compensation
Table for Promus on January 1, 1995, if a change in control occurred and if such
executives had been terminated as of that date, would have been approximately:
Mr. Satre, $1,554,715 and $4,964,663; Mr. Rose, $2,262,640 and $4,549,997; Mr.
Reed, $807,761 and $2,131,368; Mr. Ledsinger, $851,605 and $1,985,437; and Mr.
Peternell, $809,506 and $1,812,311. Such Accelerated Payments include the value
of any unvested restricted stock, valued as of December 31, 1994, and any
unvested stock options that would accelerate upon a change in control.
 
    Promus's executive officers participate in the Executive Deferred
Compensation Plan which provides for two alternative interest rates, a
termination rate and a retirement rate. See "--Compensation of Directors" for
more information concerning these rates. In the event of a change in control, as
defined in the Executive Deferred Compensation Plan, a participant who is not
yet entitled to the retirement rate will receive such rate if his employment is
terminated within a 24 month period after the change in control. Messrs. Satre,
Ledsinger, Reed and Peternell are not yet entitled to the retirement rate.
Consequently, if a change in control as defined in the Plan were to occur, these
executive officers will be entitled to such rate on their Executive Deferred
Compensation Plan account balances if their employment were to terminate within
24 months after the change in control.
 
                                       97
<PAGE>
    Promus has established an escrow fund and has deposited insurance policies
and cash proceeds received from insurance policies into the escrow fund. This
escrow fund assures the payment of benefits, as they accrue, to, among others,
the executive officers and nine nonmanagement directors which will be payable
under the Executive Deferred Compensation Plan or other deferred compensation
plans. Upon occurrence of a potential change in control of Promus, Promus also
will place into this escrow fund the severance payments which become payable to
the executive officers and certain other executives only following a change in
control. Promus intends to increase the escrow fund, if necessary, to assure
payment of future deferrals and also has the right to increase the escrow fund
to pay premiums on the insurance policies and interest on policy loans. The
escrow fund is subject to the claims of Promus's creditors in the case of
Promus's insolvency or bankruptcy.
 
REPORT OF THE PROMUS HUMAN RESOURCES COMMITTEE ON EXECUTIVE COMPENSATION
 
    The Promus Human Resources Committee is composed entirely of independent
outside directors. The Human Resources Committee is responsible for approving
the compensation of the management directors (Mr. Rose and Mr. Satre), reviewing
the compensation of other executive officers, including the executive officers
named in the Summary Compensation Table, and approving stock awards, including
stock options, for each such officer.
 
    Executive Compensation Policy. Promus's executive compensation policy is
designed to attract and retain high caliber executives and motivate them to
superior performance for the benefit of Promus's stockholders. Under this
policy: (i) salaries are also linked to competitive factors and salary increases
are based on merit, (ii) the annual bonus program is competitively-based and
provides incentive compensation based on Promus's annual financial performance,
and (iii) long-term compensation is tied solely and directly to performance of
Promus's stock over periods of four to five years.
 
    In summary, Promus's executive compensation policy is primarily performance
based, with a large portion of executive compensation at risk. This policy not
only extends to executive officers but also to key managers and professional
staff. Approximately 450 key employees participate in Promus's Stock Option and
Restricted Stock Plans.
 
    The following discussion describes the basic components of executive
compensation in further detail.
 
    Cash Compensation Competitively-Based. Cash compensation for executive
officers (salary and annual bonus) is approximately comparable to the median
ranges of amounts paid to executives who are employed in similar positions in
companies primarily in service and entertainment industries with revenues
regressed to be comparable to Promus's revenues. Various surveys prepared by
national compensation specialists are considered for purposes of company
salaries and cash bonus. There is no specific list of companies that are used to
make the comparison.
 
    Salary. Salaries are reviewed each year and merit increases are based
primarily on (i) an officer's achievement of performance objectives and (ii) the
current salary of the executive within the salary range for his grade level.
Greater weight is normally given to the achievement of objectives than to the
executive's current salary level within the range of his grade level, although
specific weights for each factor have not been established. In addition, salary
can be substantially increased if an executive officer is promoted to a higher
position with greater responsibilities.
 
    The objectives of the Chairman and the Chief Executive Officer are approved
annually by the Human Resources Committee and the full Board. These objectives
vary from year to year but in general relate to such matters as ensuring an
in-depth and skilled organizational structure to operate and develop Promus's
businesses, positioning Promus for further growth and development and achieving
Promus's annual business plan and its various financial goals. The Human
Resources Committee's assessment of the Chairman's and the Chief Executive
Officer's performance is based on a subjective
 
                                       98
<PAGE>
review of such officer's performance against these objectives. Specific weights
are not assigned to any particular objective.
 
    The objectives of the other executive officers are approved by the Chief
Executive Officer or the Chairman. These objectives relate to achieving
functional goals and financial objectives within the officer's assigned area of
responsibility. For example, an objective could relate to completion of a
project assigned to that executive's area of responsibility. The Chief Executive
Officer's or Chairman's assessment of the performance of the other executive
officers is based on a subjective review of each officer's performance. Specific
weights are not given to each objective in this assessment.
 
    The Human Resources Committee approves merit salary increases for the
Chairman and the Chief Executive Officer. The Chief Executive Officer or the
Chairman approves merit salary increases for the other executive officers and
such increases are reviewed by the Human Resources Committee. In April 1994, Mr.
Satre was promoted to Chief Executive Officer and his salary was increased to
$450,000. The Chief Executive Officer and the Chairman determined that Promus's
excellent performance as well as competitive factors also warranted significant
merit increases for the other executive officers.
 
    Annual Incentive Bonus. Under Promus's annual incentive bonus plan, at the
beginning of each year the Human Resources Committee assigns a corporate bonus
objective for Promus's executive officers that is a targeted level of pre-tax
earnings for Promus. The current target is the pre-tax earnings contained in
Promus's annual plan. The target is calculated before interest expense,
extraordinary items, property transactions and minority interests, and further
does not consider variances from budgeted development expenses.
 
    A target bonus is established for each executive officer that will result in
the payment of a specified percentage of the officer's salary if the pre-tax
earnings objective is achieved. This percentage of salary increases or decreases
on a matrix (the "bonus matrix") in relation to the pre-tax earnings objective.
If 100% of the pre-tax earnings objective is achieved, the target bonus for the
Chief Executive Officer is 60% of his base salary. For performance above 100% of
the pre-tax earnings objective, additional bonus, up to a maximum bonus of 120%
of such executive officer's base salary, can be awarded. For the other executive
officers, the target bonus for achieving 100% of the pre-tax earnings target
ranges from 45% to 50% of their base salary. This is increased on a graduated
scale to a maximum bonus of 90% to 100% of their base salary. For the plan year
1995, these maximum amounts will be increased for certain executive officers
under the Key Executive Officer Annual Incentive Plan upon approval of such plan
by the Company's stockholders. See "Approval of Promus Key Executive Officer
Annual Incentive Plan."
 
    After the end of the plan year, the Human Resources Committee determines the
extent to which the targeted corporate pre-tax earnings objective has been
achieved. A bonus pool for all corporate management employees in the bonus plan
is then established by multiplying (a) an amount equal to the specific
percentage of salary hypothetically payable to each individual in the plan based
on the objective achieved, by (b) each individual's salary. These amounts are
then added to create a corporate bonus pool. If the Human Resources Committee
determines that a minimum pre-tax earnings target was not achieved, then no
bonus pool is established and no bonuses are payable unless an exception were to
be approved by the Human Resources Committee because of unusual circumstances.
No such exceptions to the corporate plan have been approved in the last three
years. If an exception were approved, it would be a subjective decision by the
Human Resources Committee.
 
    The bonuses payable to the Chief Executive Officer and the Chairman of the
Board from the bonus pool is the percentage of salary that is payable based
solely on the result achieved under the bonus matrix. As a result, their annual
bonuses are tied solely to Promus's financial performance. The bonuses of the
other executive officers depend on the percentage of salary payable on the bonus
matrix (company financial performance) as well as an assessment of their
achievement of personal objectives (personal performance). The personal
objectives for bonuses are the same objectives that are evaluated for purposes
of merit salary increases as discussed above. The assessment of personal
objectives is a
 
                                       99
<PAGE>
subjective evaluation by the Chief Executive Officer or the Chairman. As a
result of the assessment of personal objectives, the bonuses of an executive
officer (other than the Chairman and the Chief Executive Officer) may be higher
or lower than shown on the bonus matrix. However, the total bonus pool
established for all corporate employees eligible for the plan cannot be
exceeded.
 
    For 1994, the Human Resources Committee determined that Promus exceeded its
pre-tax earnings objective and thus the bonuses for 1994 performance that were
paid to executive officers were greater than target bonuses.
 
    In February 1995, the Human Resources Committee approved the Key Executive
Officer Annual Incentive Plan which is being submitted to the stockholders for
approval. This plan will apply, starting for the calendar year 1995, to certain
executive officers selected by the Human Resources Committee and is intended to
comply with Section 162(m) of the Code concerning the $1 million dollar limit on
executive compensation. See "Adoption of Promus Key Executive Officer Annual
Incentive Plan."
 
    Stock Awards. Awards of stock options and restricted stock are specifically
approved by the Human Resources Committee for each executive officer and other
plan participants and are granted in the sole discretion of the Human Resources
Committee. Based on an assessment of competitive factors, the Human Resources
Committee determines an award that is suitable for providing an adequate
incentive for both performance and retention purposes. Awards are currently
granted with a vesting period extending four years from the initial grant date.
The Human Resources Committee may grant a combination of restricted stock and/or
stock options to officers and other key employees.
 
    Each executive officer is granted a stock award that will give such officer
an estimated dollar value of stock compensation vesting each year which is equal
to a specific percentage of the officer's salary. This percentage increases in
line with the higher grade level of the officer. The Chief Executive Officer's
annual stock compensation value is currently targeted at 100% of salary. The
dollar value of the award is based on estimated annual increases in the market
value of the Promus Common Stock in the future to reach the targeted level of
compensation. There is no certainty or assurance that such increases will occur.
The applicable estimated stock compensation, is determined for each executive
after the Human Resources Committee reviews the market-level equity incentive
awards granted to comparably-ranked executives in service and entertainment
related companies. Various surveys prepared by national compensation specialists
are considered for purposes of this review. No specific list of companies is
used to make the comparison.
 
    For the past several years, it was the Human Resources Committee's practice
to approve awards each year for executive officers. This resulted in stock
options being granted annually at new option prices each year. For grants in
1994, the Human Resources Committee re-evaluated the need to provide longer term
incentives for its executive officers given the intense competitive environment
for executive talent in which Promus operated. Accordingly, the Human Resources
Committee decided to grant stock option awards in January 1994 to Promus's
executive officers and a limited number of other key executives that combined,
in one award, the shares that would in all likelihood have been awarded during
the three years 1994, 1995 and 1996. Such a three year award was made in January
1994 to each of the executive officers with an option price set at the current
market price on the grant date. An additional three year award was made to Mr.
Satre in February 1994 in connection with his promotion to Chief Executive
Officer. The options under the three year awards became exercisable in annual
installments of various amounts starting January 1, 1996 and extending to
January 1, 2000.
 
    In December 1994, the Human Resources Committee determined that the
three-year awards made earlier in 1994 did not appropriately align the
compensation of key executives with the interests of Promus's shareholders. In
addition, in view of the retention purposes of the Plan, the Human Resources
Committee was concerned about the option price of the three year award in
relation to the market price of the Common Stock in December 1994. Therefore, to
insure the retention of key executives in order that Promus's competitive
strength was not compromised, the Human Resources Committee decided to return to
the past practice of making annual grants to certain employees. As a part of
this decision, the
 
                                      100
<PAGE>
Human Resources Committee decided to cancel two-thirds of the three-year awards
granted to such employees, subject to each employee's consent. Each employee
consented to the cancellation. A total of 654,718 options for all officers and
key managers were cancelled in December 1994. The options cancelled for Mr. Rose
covered 60,000 shares and the options cancelled for Mr. Satre covered 73,333
shares. The shares which were subject to such cancelled options are available
for re-grant under the Plan. On January 5, 1995, the Human Resources Committee
implemented its decision to return to annual grants and approved one year grants
for all eligible employees including Promus's executive officers. Pursuant to
such approval, a total of 627,239 options were granted to those employees whose
options were cancelled in December 1994, and 135,810 options were granted to
other key employees. Pursuant to this Human Resources Committee action, Mr.
Satre was awarded 59,000 stock options and Mr. Rose was awarded 49,000 stock
options under the normal annual award procedures previously followed by the
Human Resources Committee. Under these procedures, the grants were valued
utilizing a base value equal to the market value of the Promus Common Stock on
the award date. The exercise price of the annual stock option awards granted by
the Human Resources Committee on January 5, 1995 was the market price of Promus
Common Stock on that date. These awards become exercisable in four equal annual
installments starting January 1, 1996.
 
    The amount of a stock option award is not dependent on past corporate
performance nor on the amount of options or restricted stock previously granted
to an executive officer. The actual value of the stock compensation vesting each
year is dependent on the market value of Promus Common Stock. For executive
officers, Promus has no other long-term incentive plans under which future
awards will be made, so that long-term stock market performance is the sole
determinant of long-term incentive compensation.
 
    Policy Concerning Tax Deductibility. The Human Resources Committee's policy
with respect to qualifying compensation paid to its executive officers for tax
deductibility purposes is that executive compensation plans will generally be
designed and implemented to ensure full tax deductibility. However, the Human
Resources Committee reserves the right to approve the payment of non-deductible
compensation to its executive officers when the Human Resources Committee deems
such compensation necessary for competitive reasons or to attract or retain a
key executive, or where achieving full tax deductibility would be considered
disadvantageous to the best interests of Promus. The Human Resources Committee
has approved a proposed Key Executive Officer Annual Incentive Plan that is
being submitted to the stockholders for approval. This Plan is intended to
comply with Section 162(m) of the Code so that annual bonuses will be fully tax
deductible for Promus.
 
    Chief Executive Officer's Compensation. Mr. Satre's base salary is based on
his rights under his employment agreement. Under his agreement, he is entitled
to merit salary increases. These merit increases are determined in accordance
with the procedures and guidelines described above. Promus had excellent
performance in 1994, exceeding its targeted pre-tax earnings goal for the year.
Mr. Satre's bonus for 1994 was based on this financial performance. Mr. Satre
was awarded stock options in 1994. These options are described in the table
titled "Option Grants in Last Fiscal Year," above, and were awarded in
accordance with the Human Resources Committee's policies as described above.
 
                                          Human Resources Committee
                                            Walter J. Salmon (Chairman)
                                            James L. Barksdale
                                            James B. Farley
                                            Joe M. Henson
 
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<PAGE>
PERFORMANCE OF PROMUS COMMON STOCK AND DIVIDENDS
 
    Promus paid no dividends with respect to Promus Common Stock for the fiscal
years ended December 31, 1993 and 1994. See "Certain Special
Considerations--Dividend Policies." Set forth below is a line graph comparing
the total cumulative return of Promus's Common Stock to (a) the Standard &
Poor's 500 Stock Index (the "S&P 500 Index"), and (b) a group of peer issuers
with similar businesses. See Note (1). The graph assumes reinvestment of
dividends. Performance of Promus's Common Stock includes the performance of
Holiday common stock prior to February 7, 1990. See Note (2).
 
                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*
              FOR PROMUS(2), THE S&P 500 INDEX AND A PEER GROUP(1)
 
                1989     1990     1991     1992     1993     1994
                ----     ----     ----     ----     ----     ----

THE PROMUS
COMPANIES
INCORPORATED     100       44       65      164      406      274
- - - -------------------------------------------------------------------
PEER GROUP       100       57       79      102      128      119
- - - -------------------------------------------------------------------
S&P 500          100       97      126      136      150      152
- - - -------------------------------------------------------------------



* $100 Invested on 12/31/89 in Stock or Index including
  reinvestment of dividends.
  Fiscal year ending December 31.
 
 
- - - ------------
 
(1) The Peer Group companies consist of Bally Manufacturing Corp., Caesars
    World, Inc., Circus Circus Enterprises, Inc., Hilton Hotels Corp., La Quinta
    Inns, Inc., Marriott International, Mirage Resorts, Inc., and Showboat Inc.
 
(2) The line graph for Promus Common Stock assumes that $100 was invested in the
    common stock of Holiday on December 31, 1989. On February 7, 1990, Promus
    Common Stock was spun off on a share-for-share basis to the stockholders of
    Holiday. Immediately after the spin-off, Bass PLC ("Bass") acquired
    Holiday's Holiday Inn hotel division by means of a merger between Holiday
    and a subsidiary of Bass. In the merger Holiday stockholders received an
    approximate quarter-share of Bass ADRs for each Holiday share owned, and
    their Holiday shares were cancelled. The Promus Board thereafter declared a
    cash dividend of $30 per share of Promus stock ($10 per share when adjusted
    for the Stock Splits). The line graph assumes reinvestment in shares of
    Promus Common Stock of both the special cash dividend and the market value
    on February 8, 1990 of the Bass ADRs received in the merger (approximately
    $4.39 per share of Holiday common stock). In connection
 
                                      102
<PAGE>
    with these transactions, the executive officers and directors of Holiday
    became the senior management and directors of Promus. Because of the
    acquisition of the Holiday Inn business by Bass, the performance of
    Holiday's common stock prior to the merger is not necessarily indicative of
    what the performance of Promus Common Stock might have been during such
    period.
 
CERTAIN TRANSACTIONS
 
    Mr. Ronald Terry, a director of Promus, is Chairman of First Tennessee
National Corporation, the parent company of First Tennessee Bank National
Association ("First Tennessee"). First Tennessee is one of the lending banks
under a loan agreement that Promus has with several banks (the "Bank Facility").
Pursuant to the Bank Facility, First Tennessee has committed to loan to Embassy
$25,000,000, representing a 3.846% share of the total commitment covered by the
Bank Facility. As of December 31, 1994, $9,354,253 of this $25,000,000
commitment had been funded and $10,513,462 had been provided in the form of
unfunded letters of credit. In connection with this commitment, First Tennessee
received fees of $167,434 during 1994.
 
    Also, First Tennessee acted as the merchant bank for Mastercard and Visa and
received fees of $34,000 during 1994 for providing this service to Promus and
its direct and indirect subsidiaries. In addition, the total discount received
by First Tennessee in connection with credit card merchant processing for Promus
and its subsidiaries in 1994 was $3,358,000. Certain direct and indirect
subsidiaries of Promus and hotels managed by such entities maintained deposit
accounts with First Tennessee during 1994. The average ledger balance during
1994 was $921,810 and the ledger balance on December 31, 1994, was $620,601.
Deposit account service fees paid to First Tennessee in excess of the earning
credit assigned to these accounts were $173,849 during 1994. First Tennessee
also received fees of approximately $4,400 on other miscellaneous transactions
with Promus in 1994.
 
    Ms. Susan Clark-Jackson, a director of Promus, is Senior Group President,
Pacific Newspaper Group, Gannett Co., Inc. During 1994, Promus and its
subsidiaries paid Gannett's Pacific Newspaper Group $743,837 for newspaper
advertising.
 
                                      103


<PAGE>
              AMENDMENT TO THE PROMUS CERTIFICATE OF INCORPORATION
                      REGARDING REDEMPTION OF COMMON STOCK
 
    The Promus Certificate currently entitles Promus to redeem the shares of any
stockholder of Promus to the extent necessary, in the judgment of the Promus
Board, to protect any license or franchise held by Promus or any of its
majority-owned subsidiaries. Pursuant to a partnership agreement to which a
Promus subsidiary is a party in connection with the New Orleans casino
facilities that are currently under construction, Promus is required to amend
the Promus Certificate to allow the redemption of any shares of Promus Common
Stock in situations that are not expressly provided for in the current Promus
Certificate. The purpose of this redemption procedure is to enable Promus and
its affiliates and other companies in which Promus has any ownership interest to
further protect their gaming and other governmental licenses by providing for
redemption of shares of Promus Common Stock in those situations.
 
    Accordingly, subject to stockholder approval, the proposed amendment (the
"Redemption Certificate Amendment") will amend Section E of Article Fourth of
the Promus Certificate to permit the redemption of such shares, in the judgment
of the Promus Board, in the following additional circumstances:
 
        (i) if a stockholder of Promus is determined by any gaming regulatory
    agency to be unsuitable, is denied a license or has a license suspended or
    revoked;
 
        (ii) to protect any license held by any of Promus's affiliates, as
    defined (which includes entities in which Promus owns less than a majority
    interest) or any entity in which Promus or such affiliate is an owner; and
 
        (iii) to avoid any regulatory sanctions against Promus or any of its
    affiliates or such other entities.
 
    The Redemption Certificate Amendment contains certain other changes related
to the above provisions. The foregoing description of the Charter Amendment is
qualified in its entirety by reference to the Charter Amendment which is
attached to this Proxy Statement as Annex V.
 
    The Redemption Certificate Amendment requires the affirmative vote of the
holders of at least a majority of the outstanding shares of Promus Common Stock
regardless of whether the holders of such shares are present at the meeting.
 
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE FOREGOING AMENDMENT TO THE
PROMUS CERTIFICATE.
 
                    ADOPTION OF PROMUS KEY EXECUTIVE OFFICER
                             ANNUAL INCENTIVE PLAN
 
    The proposed Promus Key Executive Officer Annual Incentive Plan (the "Promus
Key Executive Incentive Plan") is an annual bonus plan designed to provide
certain senior executives with incentive compensation based upon the achievement
of pre-established performance goals. Executive officers at the corporate senior
vice president level or above may be eligible for the Promus Key Executive
Incentive Plan. Prior to, or at the time of, establishment of the performance
objectives for a calendar year, the Promus Human Resources Committee will
approve the specific executive officers who will participate in the Promus Key
Executive Incentive Plan that year. Subject to stockholder approval of the
Promus Key Executive Incentive Plan, for the year 1995 it is expected that
Messrs. Rose, Satre and Reed will be selected to participate.
 
    The Promus Key Executive Incentive Plan is designed to comply with Section
162(m) of the Code which limits the tax deductibility by Promus of compensation
paid to officers named in the compensation tables of the Proxy Statement to
$1,000,000. Compensation paid pursuant to a plan approved by
 
                                      104
<PAGE>
stockholders that meets the requirements of Section 162(m) is exempted from this
limitation and is fully deductible. Because Promus's current annual bonus plan
for its executive officers and other key employees does not meet all the
requirements of this legislation, the Promus HR Committee has approved the
Promus Key Executive Incentive Plan for submission to the stockholders in order
to maintain the full deductibility of compensation paid to executive officers.
In order for the awards to qualify as performance-based compensation for
purposes of Section 162(m) of the Code, the plan is also being submitted for
approval of the holders of a majority of the shares of Promus Common Stock
present in person or represented by proxy at the Annual Meeting.
 
    Under the Promus Key Executive Incentive Plan, prior to March 30 of each
year the Promus HR Committee will approve performance goals including specific
performance objectives for that year. The objectives may include any one or more
of the following corporate business criteria for the year (or a combination of
any of these criteria): pre-tax income, operating income, cash flow, earnings
per share, return on equity, return on average invested capital, a division's
operating income or a division's opened units. These criteria will be determined
in accordance with generally accepted accounting principles ("GAAP") unless
certain exceptions are approved by the Promus HR Committee as further explained
below.
 
    At or after the end of a plan year, the Promus HR Committee will certify
achievement of the objectives in writing based on Promus's performance during
the year. When establishing objectives and approving the achievement of
objectives, the Promus HR Committee will (unless an exception is pre-approved as
discussed below) ignore extraordinary items, minority interests, property
transactions, changes in accounting standards and losses or gains arising from
discontinued operations. The Promus HR Committee may, in any year, include
property transactions and/or discontinued operations (either specifically or
generally or both) and may further include or exclude any specified interest
expense items, corporate expense items and/or development expense items when
determining the pre-established objectives.
 
    The actual results of the property transactions and/or discontinued
operations that are included in the objectives will then be included, in
accordance with GAAP, in the calculation of the achievement of the objectives.
Similarly, any included or excluded items of interest expense, corporate
expense, and/or development expense will be included or excluded, as the case
may be, in the calculation of achievement of the objectives. If the objectives
approved by the Promus HR Committee include operations or businesses (including
those being accounted for as discontinued operations) that are subsequently
spun-off or disposed of during the plan year, the objectives and the results
will be appropriately adjusted to exclude such operations or businesses.
 
    The actual award for a participant will be determined by multiplying the
participant's eligible earnings by the percentage adjacent to a points column on
tables or matrices that have been approved by the Promus HR Committee prior to
March 30 of the plan year. No award will exceed 200% of an individual's eligible
earnings as adjusted. The maximum per participant award under the plan in any
year is $1,000,000. The Promus HR Committee will have the discretion to pay an
award that is lower than the calculated award.
 
    Eligible earnings means a participant's annual base salary, including any
deferrals of such salary, as in effect on the date the performance objectives
are established by the Promus Human Resources Committee.
 
    Approved awards will be paid by March 15 after the end of the plan year.
Awards that are otherwise payable to a participant who is no longer an employee
will be prorated, or the individual will be ineligible for an award, pursuant to
specified rules in the Promus Key Executive Incentive Plan.
 
    Since the Promus Key Executive Incentive Plan requires objectives to be set
and participants to be selected for each year, it is not determinable what
benefits would have been received by or allocated to any executive officer if
the Promus Key Executive Incentive Plan had been in effect for 1994.
 
                                      105
<PAGE>
    The foregoing description of the Promus Key Executive Incentive Plan is
qualified in all respects by the actual provisions of such plan which is
attached to this Proxy Statement as Annex VIII.
 
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE FOREGOING PROMUS KEY
EXECUTIVE OFFICER ANNUAL INCENTIVE PLAN.
 
                   ADOPTION OF PROMUS NONMANAGEMENT DIRECTORS
                              STOCK INCENTIVE PLAN
 
    Nonmanagement directors currently receive cash fees for their service as
directors of Promus. For 1994, these cash fees averaged $37,875 for each
director who served for a full year. Each director also receives specified
shares of restricted stock vesting over ten years.
 
    The Promus Human Resources Committee has evaluated the system of cash
remuneration for nonmanagement directors and determined that it would be
appropriate to modify their cash compensation to provide an additional equity
incentive and thereby more closely align the interests of directors with
stockholders.
 
    Accordingly, subject to stockholder approval, the Promus Human Resources
Committee has adopted the Promus Nonmanagement Directors Stock Incentive Plan
(the "Promus Nonmanagement Directors Stock Incentive Plan"). Under the Promus
Nonmanagement Directors Stock Incentive Plan, a director will automatically
receive 50% of his annual director fees in Harrah's Entertainment Common Stock
starting with fees for the year of service commencing with the Harrah's
Entertainment annual stockholders meeting in 1996. The grants would be made
every three months, starting May 1, 1996 (the "three month grant period"). Each
grant for a three month grant period would be an amount of stock, valued on the
grant date, equal in value to 50% of the fees that the director earned during
the previous three month grant period (or 100% of the fees if the director
elected to receive the remaining 50% of fees in stock). The share value shall be
the average of the high and low price of the Promus Common Stock based upon its
consolidated trading as generally reported for the principal securities exchange
on which the Promus Common Stock is listed. The shares that are granted could
not be disposed of for six months after the grant.
 
    In accordance with the plan, each director may elect to receive the
remaining fifty percent of his director fees in PHC Common Stock. Such election
must be made prior to the commencement of the first grant period to which such
election applies and such election shall be irrevocable. Individuals who are
nominated to become nonmanagement directors may make such election after such
nomination but prior to the time that they are elected to the Board.
 
    Before the commencement of the plan year with respect to which grants are to
be made, the director can elect to defer receipt of the shares that would
otherwise be granted during that year until the director's board service
terminates. The deferred shares would then be delivered to the director upon his
termination of service. If a director terminates service during a three month
grant period, the grant of shares will be pro-rated and paid upon the
termination of service. If any dividends or other distributions are paid on
Harrah's Entertainment Common Stock during a deferral period, such amounts will
be converted to rights to Harrah's Entertainment Common Stock and such stock
will be issued to the director after termination of services as described in the
plan.
 
    Federal Income Tax Consequences. The director will recognize ordinary
taxable income six months after the grant is made based on the value of the
stock at that time unless the director files an "83(b)" election whereby the
director can elect to be taxed on the date of the grant. If the stock grant is
deferred by the director, the grant will not be taxable until the director
terminates service.
 
    The foregoing description of the Promus Nonmanagement Directors Stock
Incentive Plan is qualified in all respects by the provisions of such plan which
is attached to this Proxy Statement as Annex IX.
 
                                      106
<PAGE>
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE FOREGOING PROMUS
NONMANAGEMENT DIRECTORS STOCK INCENTIVE PLAN.
 
                            APPOINTMENT OF AUDITORS
 
    Subject to stockholder approval, the Promus Board, acting on the
recommendation of its Audit Committee, has appointed Arthur Andersen LLP, a firm
of independent public accountants, as auditors, to examine and report to
stockholders on the consolidated financial statements of Promus and its
subsidiaries for fiscal year 1995. Embassy, as sole stockholder of PHC, has
approved the PHC Board's appointment of Arthur Andersen LLP to act as PHC's
independent auditors for fiscal year 1995. Representatives of Arthur Andersen
LLP will be present at the Annual Meeting and will be given an opportunity to
make a statement. They will be available to respond to appropriate questions.
 
    The action of the Promus Board in appointing Arthur Andersen LLP as Promus's
auditors for fiscal year 1995 is subject to ratification by an affirmative vote
of the holders of a majority of shares of Promus Common Stock present in person
or represented by proxy at the Annual Meeting.
 
    THE BOARD OF DIRECTORS OF PROMUS UNANIMOUSLY RECOMMENDS A VOTE FOR SUCH
APPOINTMENT.
 
                          OTHER MATTERS AT THE MEETING
 
    The Board of Directors does not know of any matters to be presented at the
meeting other than those mentioned in this Proxy Statement. If any other matters
are properly brought before the meeting, it is intended that the proxies will be
voted in accordance with the best judgment of the person or persons voting such
proxies.
 
                 STOCKHOLDER PROPOSALS FOR 1996 ANNUAL MEETING
 
    Any stockholder who meets the requirements of the proxy rules under the
Exchange Act may submit to the Board of Directors proposals to be considered for
submission to the stockholders at the Promus 1996 Annual Meeting. Any such
proposal should comply with the advance notice procedures set forth in the
Promus Bylaws and be submitted in writing by notice delivered or mailed by
first-class United States mail, postage prepaid, to the Corporate Secretary, The
Promus Companies Incorporated, 1023 Cherry Road, Memphis, Tennessee 38117, and
must be received no later than       , 1995. Any such notice shall set forth:
(a) the name and address of the stockholder and the text of the proposal
(including the information required by the Promus Bylaws) to be introduced; (b)
the number of shares of stock held of record, owned beneficially and represented
by proxy by such stockholder as of the date of such notice; and (c) a
representation that the stockholder intends to appear in person or by proxy at
the meeting to introduce the proposal specified in the notice. The chairman of
the meeting may refuse to acknowledge the introduction of any stockholder
proposal not made in compliance with the foregoing procedures.
 
                                      107
<PAGE>
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The following documents or portions of documents filed by Promus with the
Securities and Exchange Commission are incorporated by reference herein:
 
        1. Annual Report on Form 10-K for the fiscal year ended December 31,
    1994.
 
    All documents subsequently filed by Promus pursuant to Section 13(a), 13(c),
14 or 15(d) of the Securities Exchange Act of 1934, as amended, after the date
of this Proxy Statement and prior to the date of the Annual Meeting or any
adjournment thereof shall be deemed to be incorporated by reference in this
Proxy Statement and to be a part hereof from the date of filing of such
documents.
 
                            FORM 10-K ANNUAL REPORT
 
    Any stockholder who desires a copy of Promus's Annual Report on Form 10-K
filed with the Securities and Exchange Commission may obtain a copy (excluding
exhibits) without charge by written or oral request to the Corporate Secretary,
Promus, 1023 Cherry Road, Memphis, Tennessee 38117, (901) 762-8600. Promus will
send such copy by first class mail or other equally prompt means within one
business day of receipt of such request. A charge equal to the reproduction cost
will be made if the exhibits are requested.
 
                                    BY ORDER OF THE BOARD OF DIRECTORS


                                    E. O. Robinson, Jr.
                                    Corporate Secretary
 
                                      108
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
    The following combined financial statements of Promus Hotel Corporation and
the related report of independent public accountants are filed as part of this
Proxy Statement.
 
<TABLE>
<CAPTION>
                                                                                         PAGE
                                                                                         ----
 
<S>                                                                                      <C>
Report of Independent Public Accountants..............................................   F-2
 
Combined Balance Sheets as of December 31, 1994 and 1993..............................   F-3
 
Combined Statements of Income for the Fiscal Years Ended December 31,
  1994, 1993 and 1992.................................................................   F-4
 
Combined Statements of Cash Flows for the Fiscal Years Ended December 31,
  1994, 1993 and 1992.................................................................   F-5
 
Notes to Combined Financial Statements................................................   F-6
</TABLE>
 
                                      F-1
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To The Promus Companies Incorporated:
 
    We have audited the accompanying combined balance sheets of Promus Hotel
Corporation (a Delaware corporation) and subsidiaries (PHC--See Note 1) as of
December 31, 1994 and 1993, and the related combined statements of income and
cash flows for each of the three years ended December 31, 1994. These financial
statements are the responsibility of PHC's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of PHC as of December 31, 1994
and 1993 and the results of its operations and its cash flows for each of the
three years ended December 31, 1994, in conformity with generally accepted
accounting principles.
 
                                          ARTHUR ANDERSEN LLP
 
Memphis, Tennessee,
March 2, 1995.
 
                                      F-2
<PAGE>
                            PROMUS HOTEL CORPORATION
                            COMBINED BALANCE SHEETS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                              DECEMBER 31,
                                                                          --------------------
                                                                              1994        1993
                                                                          --------    --------
ASSETS
Current assets
<S>                                                                       <C>         <C>
  Cash and cash equivalents............................................   $  2,222    $  3,653
  Receivables, including notes receivable of $66 and $231 less
    allowance for doubtful accounts of $1,270 and $1,611...............     18,148      15,540
  Deferred income taxes (Note 6).......................................      2,844       2,859
  Prepayments..........................................................        528         700
  Supplies.............................................................      1,095       1,274
  Other................................................................        728         233
                                                                          --------    --------
      Total current assets.............................................     25,565      24,259
                                                                          --------    --------
Land, buildings and equipment
  Land.................................................................     60,025      63,774
  Buildings and improvements...........................................    237,044     238,373
  Furniture, fixtures and equipment....................................    113,682     105,806
                                                                          --------    --------
                                                                           410,751     407,953
  Less: accumulated depreciation.......................................    (88,611)    (71,252)
                                                                          --------    --------
                                                                           322,140     336,701
Investments in and advances to nonconsolidated affiliates (Note 13)....     35,856      38,169
Deferred costs and other (Note 3)......................................     37,004      47,097
                                                                          --------    --------
                                                                          $420,565    $446,226
                                                                          --------    --------
                                                                          --------    --------
LIABILITIES AND PARENT COMPANY INVESTMENT
Current liabilities
  Accounts payable.....................................................   $ 14,437    $ 18,917
  Accrued expenses (Note 3)............................................     18,769      17,866
  Current portion of long-term debt (Note 4)...........................      1,255       1,158
                                                                          --------    --------
      Total current liabilities........................................     34,461      37,941
Long-term debt (Note 4)................................................    189,943     174,645
Deferred credits and other.............................................     28,649      28,847
Deferred income taxes (Note 6).........................................     24,504      24,271
                                                                          --------    --------
                                                                           277,557     265,704
                                                                          --------    --------
Commitments and contingencies (Notes 9 through 12)
 
Parent company investment (Note 5).....................................    143,008     180,522
                                                                          --------    --------
                                                                          $420,565    $446,226
                                                                          --------    --------
                                                                          --------    --------
</TABLE>
 
 The accompanying notes are an integral part of these combined balance sheets.
 
                                      F-3
<PAGE>
                            PROMUS HOTEL CORPORATION
                         COMBINED STATEMENTS OF INCOME
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                FISCAL YEAR ENDED DECEMBER 31,
                                                               --------------------------------
                                                                   1994        1993        1992
                                                               --------    --------    --------
Revenues
<S>                                                            <C>         <C>         <C>
  Rooms.....................................................   $110,205    $121,104    $124,192
  Food and beverage.........................................      8,001       8,094       8,310
  Franchise and management fees.............................     76,874      60,359      51,719
  Other.....................................................     47,644      41,653      34,460
                                                               --------    --------    --------
      Total revenues........................................    242,724     231,210     218,681
                                                               --------    --------    --------
Operating expenses
  Direct
    Rooms...................................................     56,952      65,529      71,191
    Food and beverage.......................................      7,760       8,235       8,696
  Depreciation of buildings and equipment...................     22,336      22,961      20,612
  Other.....................................................     58,711      63,907      60,484
                                                               --------    --------    --------
      Total operating expenses..............................    145,759     160,632     160,983
                                                               --------    --------    --------
                                                                 96,965      70,578      57,698
 
General and administrative..................................     (3,337)     (4,471)     (8,156)
Property transactions.......................................        626       1,345      (5,713)
                                                               --------    --------    --------
Operating income............................................     94,254      67,452      43,829
Interest expense, net of interest capitalized (Notes 2 and
  8)........................................................    (31,148)    (33,482)    (40,711)
Other income (expense), including interest income...........         11      (3,175)        124
                                                               --------    --------    --------
Income before income taxes and extraordinary items..........     63,117      30,795       3,242
Provision for income taxes (Note 6).........................    (26,798)    (13,869)     (1,401)
                                                               --------    --------    --------
Income before extraordinary items...........................     36,319      16,926       1,841
Extraordinary items, net of tax provision of $2,865 (Note
  7)........................................................          -           -       4,520
                                                               --------    --------    --------
Net income..................................................   $ 36,319    $ 16,926    $  6,361
                                                               --------    --------    --------
                                                               --------    --------    --------
</TABLE>
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-4
<PAGE>
                            PROMUS HOTEL CORPORATION
                       COMBINED STATEMENTS OF CASH FLOWS
                                    (NOTE 8)
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                FISCAL YEAR ENDED DECEMBER 31,
                                                               ---------------------------------
                                                                   1994        1993         1992
                                                               --------    --------    ---------
Cash flows from operating activities
<S>                                                            <C>         <C>         <C>
  Net income................................................   $ 36,319    $ 16,926    $   6,361
  Adjustments to reconcile net income to cash flows from
    operating activities
      Extraordinary items...................................          -           -       (7,385)
      Depreciation and amortization.........................     24,705      27,889       28,517
      Other noncash items...................................       (768)      3,411        1,065
      Equity in and distributions of earnings of
        nonconsolidated affiliates..........................      2,969       2,819        6,285
      Net (gains) losses from property transactions.........       (280)     (1,677)       4,379
      Net change in long-term accounts......................      7,651       1,643        4,888
      Net change in working capital accounts................     (5,512)      5,211          977
                                                               --------    --------    ---------
          Cash flows provided by operating activities.......     65,084      56,222       45,087
                                                               --------    --------    ---------
Cash flows from investing activities
  Land, buildings, furniture and equipment additions........    (17,222)    (16,725)     (24,960)
  Proceeds from property transactions.......................     19,164      16,921           97
  Investments in and advances to nonconsolidated
   affiliates...............................................     (1,657)         32       (4,437)
  Other.....................................................     (3,930)     (2,043)      (3,673)
                                                               --------    --------    ---------
          Cash flows used in investing activities...........     (3,645)     (1,815)     (32,973)
                                                               --------    --------    ---------
Cash flows from financing activities
  Debt retirements..........................................     (1,895)     (1,628)     (14,646)
  Advances (to) from Parent.................................    (60,975)    (51,367)       2,626
                                                               --------    --------    ---------
          Cash flows used in financing activities...........    (62,870)    (52,995)     (12,020)
                                                               --------    --------    ---------
Net (decrease) increase in cash and cash equivalents........     (1,431)      1,412           94
Cash and cash equivalents, beginning of period..............      3,653       2,241        2,147
                                                               --------    --------    ---------
Cash and cash equivalents, end of period....................   $  2,222    $  3,653    $   2,241
                                                               --------    --------    ---------
                                                               --------    --------    ---------
</TABLE>
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-5
<PAGE>
                            PROMUS HOTEL CORPORATION
                     NOTES TO COMBINED FINANCIAL STATEMENTS
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 1--BASIS OF PRESENTATION AND ORGANIZATION
 
    On January 30, 1995, The Promus Companies Incorporated (Parent) announced a
plan to transfer the operations, assets and liabilities of its hotel business
(the Hotel Business), composed of three different hotel brands targeted at
specific market segments: Embassy Suites, Hampton Inn and Homewood Suites, to a
new entity, expected to be named Promus Hotel Corporation (PHC). This entity
will then be spun-off (the Spin-off) from the Parent and its stock distributed
(the Distribution) to the Parent's stockholders on a one-for-two basis. The
Spin-off is subject to a number of conditions, including regulatory and other
third party approvals, including bondholders and bank lenders, receipt of an
opinion from outside legal counsel regarding the tax-free status of the
transaction, market conditions, final approval of the Parent's Board of
Directors and stockholder approval.
 
    Prior to the Spin-off, Embassy Suites, Inc. ("Embassy"), a wholly-owned
subsidiary of Parent, will enter into a new bank facility, secured by the stock
of PHC and its material subsidiaries, which is anticipated to have a maximum
borrowing capacity of $350 million. At its inception, approximately $210 million
will be drawn under this facility and used by Embassy to retire existing debt.
At the Spin-off, this facility will be included among the liabilities
transferred by the Parent and Embassy to PHC, and Parent and Embassy will be
released from liability under this facility. PHC will use the remaining
borrowing capacity available to it under the facility for working capital
purposes and future development.
 
    The accompanying combined financial statements include the indebtedness and
related interest expense, specifically identified with PHC, together with such
amounts related to indebtedness retired by the previously described new bank
facility.
 
    The Spin-off will result in the division of certain of Parent's existing
corporate support functions between the two resulting entities. Historically,
Parent allocated to its operating units all corporate overhead expenses
specifically identified with those operations. The amounts of such costs
allocated to the entities comprising PHC and included in PHC financial results
were $10.6 million in 1994, $11.7 million in 1993 and $12.2 million in 1992.
Since these allocations will be discontinued after the Distribution and
responsibility for these support functions will be assumed by PHC, operating
expenses and general and administrative expense in the historical financial
statements may not be indicative of such costs in the future.
 
NOTE 2--SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
PRINCIPLES OF CONSOLIDATION
 
    The accompanying combined financial statements include the assets,
liabilities, revenues and expenses of the Hotel Business. All significant
intercompany accounts and transactions among PHC entities have been eliminated
from these combined financial statements. Investments in 50% or less owned
companies and joint ventures over which PHC has the ability to exercise
significant influence are accounted for using the equity method. PHC reflects
its share of income before interest expense and extraordinary gain of these
nonconsolidated affiliates in Revenues--other. PHC's proportionate share of
interest expense and extraordinary gain on forgiveness of debt of such
nonconsolidated affiliates is included in interest expense and extraordinary
items, respectively, in the combined statements of income (see Note 13 for
combined summarized financial information regarding these nonconsolidated
affiliates).
 
                                      F-6
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 2--SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES--(CONTINUED)
FISCAL YEAR
 
    As of the beginning of 1992, PHC changed from a fiscal year to a calendar
year for financial reporting purposes. The impact of this change on PHC's
combined financial statements was immaterial. For years prior to fiscal 1992,
PHC's fiscal year ended on the Friday nearest to December 31. Fiscal year 1992
began on January 4, 1992.
 
CASH EQUIVALENTS
 
    Cash equivalents are liquid investments with a maturity of less than three
months and are stated at the lower of cost or market.
 
LAND, BUILDINGS AND EQUIPMENT
 
    Land, buildings and equipment are stated at cost. Land includes land held
for future development or disposition which totaled $9.6 million and $11.7
million at December 31, 1994 and 1993, respectively. Improvements and
extraordinary repairs that extend the life of the asset are capitalized.
Maintenance and repairs are expensed as incurred. Interest expense is
capitalized on constructed assets at the Parent's overall weighted average
borrowing rate of interest. No material amounts of capitalized interest were
recorded during any year presented.
 
    Depreciation of buildings, furniture and equipment are calculated using the
straight-line method over the estimated useful life of the assets or over the
related lease term, as follows:
 

Buildings and improvements..................................   4 to 40 years
Furniture, fixtures and equipment...........................   2 to 15 years
 
REVENUE RECOGNITION
 
    Room revenue represents revenue derived from the rental of rooms and suites
for hotels majority owned by PHC. Food and beverage revenues represent revenues
from company-owned restaurants and lounges.
 
    PHC also earns revenues from franchising and the managing of franchisees'
hotels. Franchise fees are generally 4% of suite or room rentals. In addition,
PHC earns a licensing fee for licenses granted to new franchisees when the
franchise is approved. Management fee income is based on a percentage of gross
revenues, profits, or both of the related managed property.
 
AMORTIZATION
 
    Deferred management and franchise contract costs are amortized on a straight
line basis over the term of the related contract, generally 10 to 20 years.
Deferred finance charges allocated to PHC by the Parent were amortized using the
interest method based on the terms of the related debt agreements (see Note 4).
 
                                      F-7
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 2--SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES--(CONTINUED)
PREOPENING COSTS
 
    Preopening costs, composed primarily of salaries and other operating costs
incurred prior to the opening of new facilities, are capitalized as incurred
prior to opening and expensed upon opening of the facility.
 
PROPERTY TRANSACTIONS
 
    Property transactions include gains and losses from asset sales, including
sales of joint venture equity interests, writedowns of assets to net realizable
value and the ongoing costs of PHC's asset management staff. The operations of
properties sold are included in the financial statements through the date of
sale.
 
NOTE 3--DETAIL OF CERTAIN BALANCE SHEET ACCOUNTS
 
    Deferred costs and other consisted of the following:
 
                                                              1994       1993
                                                           -------    -------
Deferred management and franchise contract costs........   $ 9,371    $10,173
Receivables due after one year, net of allowance for
doubtful accounts of $644 in 1993.......................     7,970     13,811
Cash surrender value of life insurance (Note 12)........     4,799      4,478
Deferred finance charges................................     3,163      3,885
Other...................................................    11,701     14,750
                                                           -------    -------
                                                           $37,004    $47,097
                                                           -------    -------
                                                           -------    -------
 
    Accrued expenses consisted of the following:
 
                                                              1994       1993
                                                           -------    -------
Payroll and other compensation..........................   $ 6,978    $ 5,815
Taxes, including income taxes...........................     4,010      3,810
Deposits and customer funds.............................     2,461      2,509
Other accruals..........................................     5,320      5,732
                                                           -------    -------
                                                           $18,769    $17,866
                                                           -------    -------
                                                           -------    -------
NOTE 4--LONG-TERM DEBT
 
    Deferred financing costs and interest expense related to the Parent's
existing outstanding debt that is expected to be retired by PHC's new bank
facility (see Note 1) has been allocated to PHC for all periods presented.
 
                                      F-8
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 4--LONG-TERM DEBT--(CONTINUED)
    All indebtedness, together with related interest expense, specifically
identified with a PHC entity or to be assumed by PHC in connection with the
Spin-off is included in the accompanying combined financial statements. This
indebtedness consisted of the following:
 
                                                             1994        1993
                                                         --------    --------
Notes payable and other-unsecured, 13%, maturities
  to 1999.............................................   $    976    $  1,126
Mortgages, 8.0%-8.75%, maturities to 2005.............        297         309
Capital lease obligations, 5.2%-13.4%, maturities
  to 1998.............................................      2,065       2,591
Debt allocated by Parent..............................    187,860     171,777
                                                         --------    --------
                                                          191,198     175,803
Current portion of long-term debt.....................     (1,255)     (1,158)
                                                         --------    --------
                                                         $189,943    $174,645
                                                         --------    --------
                                                         --------    --------

    As of December 31, 1994, annual principal requirements for the four years
subsequent to 1995, excluding the debt allocated by the Parent, were: 1996 $1.1
million; 1997, $0.7 million; 1998, $0.3 million; and 1999, $0.1 million.
 
    Based on the borrowing rates currently available for debt with similar terms
and maturities and quoted market prices of Parent's publicly traded debt, the
fair value of PHC's long term debt was $187.7 million and $182.4 million at
December 1994 and 1993, respectively.
 
NOTE 5--PARENT COMPANY INVESTMENT
 
    Changes in Parent company investment consisted of the following:
 
                                                  1994        1993        1992
                                              --------    --------    --------
Beginning balance..........................   $180,522    $212,229    $191,667
Net income.................................     36,319      16,926       6,361
Intercompany activity with Parent..........    (73,833)    (48,633)     14,201
                                              --------    --------    --------
Ending balance.............................   $143,008    $180,522    $212,229
                                              --------    --------    --------
                                              --------    --------    --------
 
NOTE 6--INCOME TAXES
 
    Income tax expense attributable to Income before income taxes consisted of
the following:
 
                                                     1994       1993       1992
                                                  -------    -------    -------
Current
  Federal......................................   $25,396    $12,087    $(4,080)
  State........................................     1,154      1,186        226
Deferred.......................................       248        596      5,255
                                                  -------    -------    -------
                                                  $26,798    $13,869    $ 1,401
                                                  -------    -------    -------
                                                  -------    -------    -------
 
                                      F-9
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 6--INCOME TAXES--(CONTINUED)
    The differences between the statutory federal income tax rate and the
effective tax rate expressed as a percentage of Income before income taxes were
as follows:
 
                                                         1994     1993     1992
                                                         ----     ----     ----
Statutory tax rate....................................   35.0%    35.0%    34.0%
Increases (decreases) in tax resulting from:
  State taxes, net of federal tax benefit.............    1.8      3.9      8.1
  Adjustment of valuation of deferred tax assets and
   liabilities due to change in tax rate..............      -      0.7        -
  Targeted jobs tax credit............................   (0.2)    (0.4)    (5.3)
  Other...............................................    5.9      5.8      6.4
                                                         ----     ----     ----
                                                         42.5%    45.0%    43.2%
                                                         ----     ----     ----
                                                         ----     ----     ----
 
    The components of PHC's net deferred tax liability included in the Combined
Balance Sheets were as follows:
 
                                                             1994        1993
                                                         --------    --------
Deferred tax assets
  Deferred income.....................................   $  4,643    $  5,563
  Compensation........................................      3,623       3,206
  Bad debt reserve....................................        593         842
  Basis difference in other assets....................         18         925
  Tax credits.........................................          -         309
  Other...............................................        516          12
                                                         --------    --------
                                                            9,393      10,857
                                                         --------    --------
Deferred tax liabilities
  Property and equipment..............................    (19,494)    (17,797)
  Investments in nonconsolidated affiliates...........     (8,813)    (11,144)
  Marketing fund prepayments..........................     (2,746)     (3,328)
                                                         --------    --------
                                                          (31,053)    (32,269)
                                                         --------    --------
      Net deferred tax liability......................   $(21,660)   $(21,412)
                                                         --------    --------
                                                         --------    --------
NOTE 7--EXTRAORDINARY ITEMS
 
    The components of the net extraordinary items for 1992 were as follows:
 
                                                                        1992
                                                                     -------
Gain on forgiveness of joint venture debt.........................   $ 4,353
Gain due to discounting of debt at extinguishment.................     3,032
                                                                     -------
                                                                       7,385
Income tax provision..............................................    (2,865)
                                                                     -------
Extraordinary items, net of income taxes..........................   $ 4,520
                                                                     -------
                                                                     -------
    There were no extraordinary items reported in 1994 or 1993.
 
                                      F-10
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 8--SUPPLEMENTAL CASH FLOW INFORMATION
 
    The increase (decrease) in cash and cash equivalents due to the changes in
long-term and working capital accounts was as follows:
 
<TABLE><CAPTION>
                                                              1994       1993       1992
                                                           -------    -------    -------
<S>                                                        <C>        <C>        <C>
Long-term accounts
  Deferred costs and other assets.......................   $   737    $  (794)   $  (267)
  Deferred credits and other long-term liabilities......     6,914      2,437      5,155
                                                           -------    -------    -------
      Net change in long-term accounts..................   $ 7,651    $ 1,643    $ 4,888
                                                           -------    -------    -------
                                                           -------    -------    -------
Working capital accounts
  Receivables...........................................   $  (852)   $ 1,469    $   963
  Supplies..............................................       181       (443)       303
  Prepayments...........................................      (219)    (1,128)     1,338
  Other current assets..................................      (366)     3,297     (2,450)
  Accounts payable......................................    (5,748)     1,874       (103)
  Accrued expenses......................................     1,492        142        926
                                                           -------    -------    -------
      Net change in working capital accounts............   $(5,512)   $ 5,211    $   977
                                                           -------    -------    -------
                                                           -------    -------    -------
</TABLE>
 
SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES
 
    During 1993, PHC transferred its ownership interest in five hotel properties
to a third party in exchange for cash, the assumption by the third party of the
related existing mortgage debt totaling $42.2 million and the issuance of $10
million in notes receivable maturing in three to five years. In an unrelated
1993 transaction, PHC sold a hotel property to a third party for cash and
assumption by the third party of the related existing $3.3 million mortgage
debt.
 
    During April 1992, PHC invested an additional $10 million in its hotel
finance subsidiary. The funds for this investment were provided by a certificate
of deposit, which had been previously recorded as a long-term investment.
 
    The noncash component of these transactions has been excluded from the
Combined Statements of Cash Flows.
 
                                      F-11
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 8--SUPPLEMENTAL CASH FLOW INFORMATION--(CONTINUED)
SUPPLEMENTAL DISCLOSURE OF CASH PAID FOR INTEREST AND TAXES
 
    The following table reconciles PHC's Interest expense, net of interest
capitalized, to cash paid for interest:
 
<TABLE>
                                                          ]1994        1993        1992
                                                       --------    --------    --------
<S>                                                    <C>         <C>         <C>
Interest expense, net of amount capitalized (Note
   2)...............................................   $ 31,148    $ 33,482    $ 40,711
Adjustments to reconcile to cash paid for interest:
  PHC's share of interest expense of nonconsolidated
   affiliates (Note 13).............................    (12,749)    (12,707)    (14,395)
  Net change in accruals............................          -         125         190
  Amortization of deferred finance charges..........       (733)       (846)     (1,202)
  Net amortization of discounts and premiums........        (45)       (869)        (50)
  Other.............................................       (143)       (128)     (1,754)
                                                       --------    --------    --------
Cash paid for interest, net of amount capitalized...   $ 17,478    $ 19,057    $ 23,500
                                                       --------    --------    --------
                                                       --------    --------    --------
</TABLE>
 
    For purposes of this presentation, interest expense allocated to PHC by the
Parent is assumed to be paid in the year allocated.
 
    No income taxes were paid by PHC as these payments were the responsibility
of the Parent.
 
NOTE 9--LEASES
 
    PHC leases both real estate and equipment used in its operations through
operating and capital leases. Leases which transfer substantially all benefits
and risks incidental to ownership of the property are capitalized. In addition
to minimum rentals, many leases provide for contingent rents based on
percentages of revenue. The average remaining term for other operating leases,
which generally contain renewal options, extends approximately seven years. The
costs of leased assets are amortized over periods not in excess of the lease
terms.
 
    Rental expense associated with operating leases included in the Combined
Statements of Income was as follows:
 
                                                       1994      1993      1992
                                                     ------    ------    ------
Noncancelable rental
  Minimum.........................................   $4,693    $5,131    $6,748
  Contingent......................................      740       601       557
Other.............................................      904     1,700     1,037
                                                     ------    ------    ------
                                                     $6,337    $7,432    $8,342
                                                     ------    ------    ------
                                                     ------    ------    ------

                                      F-12
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 9--LEASES--(CONTINUED)
    The future minimum rental commitments as of December 31, 1994, were as
follows:
 
                                                                         NON-
                                                                      CANCELABLE
                                                           CAPITAL    OPERATING
                                                           LEASES       LEASES
                                                           -------    ----------
1995....................................................   $ 1,075     $  2,657
1996....................................................       975        1,561
1997....................................................       263        1,290
1998....................................................        20        1,207
1999....................................................         -          878
Thereafter..............................................         -       11,197
                                                           -------    ----------
Total minimum lease payments............................     2,333     $ 18,790
                                                                      ----------
                                                                      ----------
Amounts representing executory costs....................       (10)
                                                           -------
Net minimum lease payments..............................     2,323
Amounts representing interest...........................      (258)
                                                           -------
Total obligations under capital leases..................     2,065
Obligations under capital leases due within one year....      (768)
                                                           -------
Long-term obligations under capital leases..............   $ 1,297
                                                           -------
                                                           -------

    Minimum rental commitments exclude contingent rentals, which may be paid
under certain leases based on a percentage of revenues in excess of specified
amounts.
 
NOTE 10--COMMITMENTS AND CONTINGENCIES
 
CONTRACTUAL COMMITMENTS
 
    PHC manages certain hotels for others under agreements that provide for
payments/loans to the hotel owners if stipulated levels of financial performance
are not maintained. In addition, PHC is liable under certain lease agreements
where it has assigned the direct obligation to third party interests. PHC
believes the likelihood is remote that material payments will be required under
these agreements. PHC's estimated maximum exposure under such agreements is
currently less than $38 million over the next 30 years.
 
TAX SHARING AGREEMENTS
 
    In connection with the Spin-off, PHC and Parent will enter into a tax
sharing agreement that defines each company's rights and obligations with
respect to deficiencies and refunds of federal, state and other income or
franchise taxes relating to PHC's business for tax years prior to the
Distribution and with respect to certain tax attributes of PHC after the
Distribution. In general, with respect to periods ending on or before the last
day of the year in which the Distribution occurs, Parent is responsible for (i)
filing federal tax returns for the Parent and PHC for the periods such companies
were members of the same consolidated group, and (ii) paying the taxes relating
to such returns, (to include any subsequent adjustments resulting from the
redetermination of such tax liabilities by the applicable taxing authorities;
PHC will reimburse Parent for the portion of such adjustments relating to the
Hotel
 
                                      F-13
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 10--COMMITMENTS AND CONTINGENCIES--(CONTINUED)
Business). PHC is responsible for filing returns and paying taxes for periods
after the Spin-off. PHC and Parent have agreed to cooperate with each other and
to share information in preparing such tax returns and in dealing with other tax
matters.
 
NOTE 11--LITIGATION
 
    PHC is involved in various inquiries, administrative proceedings and
litigation relating to contracts, sales of property and other matters arising in
the normal course of business. While any proceeding or litigation has an element
of uncertainty, management believes that the final outcome of these matters will
not have a materially adverse effect upon PHC's combined financial position or
its results of operations.
 
    In connection with the Distribution, Parent is expected to assume any
obligation relating to the Bass Litigation.
 
NOTE 12--EMPLOYEE BENEFIT PLANS
 
SAVINGS AND RETIREMENT PLAN
 
    Parent maintains a defined contribution savings and retirement plan in which
employees of PHC may participate. This plan, among other things, allows pre-tax
and after-tax contributions to be made by employees, and participating employees
may elect to contribute up to 16 percent of their eligible earnings, the first
six percent of which Parent will match fully. Amounts contributed to the plan
are invested, at the participant's option, in a Parent company stock fund, a
diversified stock fund, an income fund and a treasury fund. Participants become
vested in Parent's matching contribution over seven years of credited service.
PHC's contribution for its participants amounted to $1.3 million, $1.0 million
and $1.0 million in 1994, 1993 and 1992, respectively.
 
RESTRICTED STOCK AND STOCK OPTION PLANS
 
    Parent has a restricted stock plan (RSP) under which executives and key
employees may be awarded shares of Parent's common stock. Shares granted under
the RSP are both restricted as to transfer and subject to forfeiture prior to
vesting. The shares generally vest evenly over periods from two to four years.
The deferred compensation expense related to PHC employees participating in the
plan is amortized to expense over the vesting period. This expense totaled $0.4
million, $0.5 million and $0.9 million in 1994, 1993 and 1992, respectively. In
connection with the Spin-off, the PHC employees participating in the RSP will
receive a dividend of one share of PHC common stock for each of two shares of
Parent RSP common stock held as of the Spin-off date. Concurrent with the
Spin-off, the remaining Parent RSP shares held by PHC employees will be
cancelled and replaced by an adjusted number of PHC RSP shares which will vest
under the same terms and conditions as the Parent RSP shares they replace.
 
    Parent also has a stock option plan under which options have been granted to
PHC key management personnel to purchase Parent's common stock at a price equal
to its market value at the date of grant. The plan also provides to certain
employees the grant of stock appreciation rights exercisable for cash and/or
stock in lieu of options. A stock appreciation right's value equals the
difference between the market value of the share under the option at the date of
exercise and the grant price. The accompanying combined statements of income do
not reflect any expenses associated with this plan. In connection
 
                                      F-14
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 12--EMPLOYEE BENEFIT PLANS--(CONTINUED)
with the Spin-off, outstanding options in the Parent's common stock held by
PHC's employees will be cancelled and replaced with new options for PHC shares.
The number of shares subject to the options and the exercise price of the option
shares will be calculated so as to preserve the value of the Parent options
cancelled as of the Spin-off date.
 
DEFERRED COMPENSATION PLANS
 
    Parent maintains deferred compensation plans under which certain employees
and directors may defer a portion of their compensation. Amounts deposited into
these plans are unsecured liabilities and earn interest at rates approved by the
Human Resources Committee of the Parents' Board of Directors. As of the Spin-off
date, the total liability related to PHC employees included in Deferred credits
and other liabilities for these plans at December 31, 1994 and 1993 was $3.5
million and $2.9 million, respectively. In connection with the administration of
one of these plans, Parent has purchased company-owned life insurance policies
insuring the lives of certain directors, officers and key employees. A pro rata
portion of the value of these insurance policies has been allocated to PHC for
the periods presented.
 
NOTE 13--NONCONSOLIDATED AFFILIATES
 
    Combined summarized balance sheet information and income statements of
nonconsolidated affiliates which PHC accounted for using the equity method as of
December 31, 1994 and 1993, and for the three fiscal years ended December 31,
1994, were as follows:
 
<TABLE><CAPTION>
                                                                   1994        1993        1992
                                                               --------    --------    --------
<S>                                                            <C>         <C>         <C>
Combined Summarized Balance Sheet Information
  Current assets............................................   $ 26,178    $ 21,616
  Land, buildings and equipment, net........................    376,480     418,927
  Other assets..............................................     26,097      47,346
                                                               --------    --------
      Total assets..........................................    428,755     487,889
                                                               --------    --------
  Current liabilities.......................................     21,226      50,529
  Long-term debt............................................    297,537     319,018
  Other liabilities.........................................        633         375
                                                               --------    --------
      Total liabilities.....................................    319,396     369,922
                                                               --------    --------
        Net assets..........................................   $109,359    $117,967
                                                               --------    --------
                                                               --------    --------
Combined Summarized Income Statements
  Revenues..................................................   $157,686    $150,431    $143,133
                                                               --------    --------    --------
                                                               --------    --------    --------
  Operating income..........................................   $ 32,240    $ 27,613    $ 14,917
                                                               --------    --------    --------
                                                               --------    --------    --------
  Net income (loss).........................................   $  5,221    $    559    $ (5,486)
                                                               --------    --------    --------
                                                               --------    --------    --------
</TABLE>
 
                                      F-15
<PAGE>
                            PROMUS HOTEL CORPORATION
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
                (DOLLARS IN THOUSANDS, UNLESS OTHERWISE STATED)
 
NOTE 13--NONCONSOLIDATED AFFILIATES--(CONTINUED)
    PHC's share of nonconsolidated affiliates' combined net income (loss) are
reflected in the accompanying Combined Statements of Income as follows:
 
<TABLE><CAPTION>
                                                                    1994        1993        1992
                                                                --------    --------    --------
<S>                                                             <C>         <C>         <C>
Pre-interest operating income (included in
Revenues--other).............................................   $ 18,077    $ 15,503    $  9,919
                                                                --------    --------    --------
                                                                --------    --------    --------
Interest expense (included in Interest expense)..............   $(12,749)   $(12,707)   $(14,395)
                                                                --------    --------    --------
                                                                --------    --------    --------
Extraordinary gain on forgiveness of debt (included in
Extraordinary items, net)....................................   $      -    $      -    $  4,353
                                                                --------    --------    --------
                                                                --------    --------    --------
PHC's investments in and advances to nonconsolidated
  affiliates.
  At equity..................................................   $ 25,551    $ 27,511
  At cost....................................................     10,305      10,658
                                                                --------    --------
                                                                $ 35,856    $ 38,169
                                                                --------    --------
                                                                --------    --------
</TABLE>
 
    The values of certain PHC joint venture investments have been reduced below
zero due to PHC's intention to fund its share of operating losses in the future,
if needed. The total amount of these negative investments included in Deferred
credits and other liabilities on the Combined Balance Sheets was $5.0 million
and $5.1 million at December 31, 1994 and 1993, respectively.
 
                                      F-16
<PAGE>
                                                                         ANNEX I
 
                           JDWI DRAFT OPINION LETTER
      [This is a draft and is subject to review of the final terms of the
                                 Distribution]
 
                                  CONFIDENTIAL
                                 DRAFT--[Date]
 
The Board of Directors
The Promus Companies Incorporated
1023 Cherry Road
Memphis, Tennessee 38117
Dear Sirs:
 
    We have acted as financial advisor to The Promus Companies Incorporated, a
Delaware corporation ("Promus"), in connection with the proposed distribution
(the "Distribution") to the holders of Promus common stock, par value $0.10 per
share (the "Promus Common Stock"), of 100% of the outstanding shares of the
common stock, par value $0.10 per share, of Promus Hotel Corporation, a Delaware
corporation ("PHC"). Following the Distribution, Promus will be renamed Harrah's
Entertainment Inc. ("Harrah's"). We have been advised that the purposes of the
Distribution are as set forth in the Proxy Statement filed with the Securities
and Exchange Commission (the "Proxy Statement") and to be sent to holders of
Promus Common Stock. The Distribution is described more fully in the Proxy
Statement. You have requested our opinion as to whether Distribution is fair,
from a financial point of view, to the holders of Promus Common Stock.
 
    In connection with our review of the Distribution, and in arriving at our
opinion, we have, among other things:
 
        (i) reviewed the publicly available consolidated financial statements of
    Promus for recent years and interim periods to date and certain other
    relevant financial and operating data of Promus available from public
    sources or provided to us by Promus;
 
        (ii) reviewed the consolidated pro forma financial statements of PHC and
    Harrah's provided to us by Promus;
 
        (iii) reviewed certain internal financial and operating information,
    including certain projections, relating to Promus, PHC and Harrah's,
    provided to us by Promus;
 
        (iv) discussed the business, financial condition and prospects of
    Promus, PHC and Harrah's with certain officers of Promus and certain members
    of management of the businesses to be operated by PHC;
 
        (v) reviewed the financial terms of the Distribution;
 
        (vi) reviewed certain publicly available transactions we deemed
    comparable to the Distribution;
 
        (vii) reviewed certain public information of certain companies we deemed
    appropriate in analyzing Promus, PHC and Harrah's;
 
        (viii) reviewed the historical market prices and trading activity for
    the common shares of Promus;
 
                                      I-1
<PAGE>
        (ix) reviewed the historical market prices and trading activity for
    equity securities of publicly-traded companies engaged in businesses that we
    believed to be generally comparable to those of Promus, PHC and Harrah's;
 
        (x) reviewed Promus's financial and strategic objectives as described to
    us by the management of Promus;
 
        (xi) reviewed the Proxy Statement; and
 
        (xii) performed such other analyses and examinations and considered such
    other information, financial studies, analyses and investigations and
    financial, economic and market data as we deemed relevant.
 
    We have not assumed responsibility for independent verification of any
information, whether publicly available or furnished to us, concerning Promus,
Harrah's or PHC, including, without limitation, any financial information,
forecasts or projections, considered in connection with the rendering of our
opinion. Accordingly, for purposes of our opinion, we have assumed and relied
upon the accuracy and completeness of all such information and we have not
conducted a physical inspection of any of the properties or assets, and have not
prepared or obtained any independent evaluation or appraisal of any of the
assets or liabilities, of Promus, Harrah's or PHC. With respect to the financial
forecasts and projections made available to us and used in our analysis, we have
assumed that they have been reasonably prepared on bases reflecting the best
currently available estimates and judgments of the management of Promus as to
the matters covered thereby and in rendering our opinion we express no view as
to the reasonableness of such forecasts and projections or the assumptions on
which they are based. At your request, we have not solicited any proposals from
any third parties for the acquisition of any of the assets or businesses of PHC
or Harrah's nor made any determination as to whether any such proposals could be
obtained if solicited. Our opinion is necessarily based upon economic, market
and other conditions as in effect on, and the information made available to us
as of, the date hereof.
 
    In connection with our opinion, we have assumed that the Distribution will
be consummated on the terms and subject to the conditions described in the Proxy
Statement. In addition, we have, with your consent, assumed the correctness of
the conclusions of Latham & Watkins in its opinion to Promus dated             ,
1995 that the Distribution will be tax free to Promus and the holders of Promus
Common Stock. We have also assumed that all necessary governmental and
regulatory approvals and consents of third parties will be obtained on terms and
conditions that will not have a a material adverse effect on Promus, Harrah's or
PHC.
 
    James D. Wolfensohn Incorporated will receive a fee for its financial
advisory services rendered in connection with the currently contemplated
Distribution, a portion of which fee is contingent upon the Distribution being
effected.
 
    Our engagement and this opinion are solely for the benefit of the Board of
Directors of Promus in connection with its consideration of the Distribution and
are not on behalf of, and are not intended to confer rights or remedies on,
Harrah's, PHC or any holder of any stock or other security of Promus, Harrah's
or PHC or any other person or entity.
 
    Based upon and subject to the foregoing, it is our opinion as investment
bankers that, as of the date hereof, the Distribution is fair, from a financial
point of view, to the holders of Promus Common Stock.
 
                                          Very truly yours,
                                          JAMES D. WOLFENSOHN INCORPORATED
 
                                      I-2
<PAGE>
                                                                      ANNEX II-A
 
                              AMENDED AND RESTATED
                          CERTIFICATE OF INCORPORATION
                                       OF
                            PROMUS HOTEL CORPORATION
 
    FIRST: The name of the Corporation is Promus Hotel Corporation.
 
    SECOND: The address of the registered office of the Corporation in the State
of Delaware is The Corporation Trust Center, 1209 Orange Street, in the City of
Wilmington, County of New Castle. The name of its registered agent at that
address is The Corporation Trust Company.
 
    THIRD: The purpose of the Corporation is to engage in any lawful act or
activity for which a corporation may be organized under the General Corporation
Law of Delaware as set forth in Title 8 of the Delaware Code (the "GCL").
 
    FOURTH: A. The total number of shares of stock which the Corporation shall
have authority to issue is           (the "Capital Stock") consisting of
          shares of Common Stock, par value $0.10 per share (the "Common
Stock"), 150,000 shares of Preferred Stock, par value of $100.00 per share (the
"Preferred Stock"), and 5,000,000 shares of Special Stock, par value $1.12 1/2
per share (the "Special Stock").
 
    B. Shares of Preferred Stock may be issued from time to time in one or more
series, as provided for herein or as provided for by the Board of Directors as
permitted hereby. All shares of Preferred Stock shall be of equal rank and shall
be identical, except in respect of the terms fixed herein for the series
provided for herein or fixed by the Board of Directors for series provided for
by the Board of Directors as permitted hereby. All shares of any one series
shall be identical in all respects with all the other shares of such series,
except the shares of any one series issued at different times may differ as to
the dates from which dividends thereon may be cumulative.
 
    The Board of Directors is hereby authorized, by resolution or resolutions,
to establish, out of the unissued shares of Preferred Stock not then allocated
to any series of Preferred Stock, additional series of Preferred Stock. Before
any shares of any such additional series are issued, the Board of Directors
shall fix and determine, and is hereby expressly empowered to fix and determine,
by resolution or resolutions, the distinguishing characteristics and the
relative rights, preferences, privileges and immunities of the shares thereof,
so far as not inconsistent with the provisions of this Article FOURTH. Without
limiting the generality of the foregoing, the Board of Directors may fix and
determine:
 
        1. The designation of such series, the number of shares which shall
    constitute such series and the par value, if any, of such shares;
 
        2. The rate of dividend, if any, payable on shares of such series;
 
        3. Whether the shares of such series shall be cumulative, non-cumulative
    or partially cumulative as to dividends, and the dates from which any
    cumulative dividends are to accumulate;
 
        4. Whether the shares of such series may be redeemed, and, if so, the
    price or prices at which and the terms and conditions on which shares of
    such series may be redeemed;
 
        5. The amount payable upon shares of such series in the event of the
    voluntary or involuntary dissolution, liquidation or winding up of the
    affairs of the Corporation;
 
        6. The sinking fund provisions, if any, for the redemption of shares of
    such series;
 
        7. The voting rights, if any, of the shares of such series;
 
        8. The terms and conditions, if any, on which shares of such series may
    be converted into shares of capital stock of the Corporation of any other
    class or series;
 
                                     II-A-1
<PAGE>
        9. Whether the shares of such series are to be preferred over shares of
    capital stock of the Corporation of any other class or series as to
    dividends, or upon the voluntary or involuntary dissolution, liquidation, or
    winding up of the affairs of the Corporation, or otherwise; and
 
        10. Any other characteristics, preferences, limitations, rights,
    privileges, immunities or terms not inconsistent with the provisions of this
    Article FOURTH.
 
    C. Shares of Special Stock may be issued from time to time in one or more
classes or series as provided in this Section C of Article FOURTH.
 
    Subpart I of this Section C sets forth provisions respecting the Special
Stock as a class. Subpart II vests in the Board of Directors authority to
designate series of Special Stock and to determine and fix the distinguishing
characteristics and rights, privileges and immunities thereof.
 
SUBPART I. THE SPECIAL STOCK AS A CLASS
 
    1. GENERAL. Shares of Special Stock may be issued from time to time in one
or more series, as provided for by the Board of Directors as permitted hereby.
All shares of Special Stock shall be of equal rank and shall be identical,
except in respect of the terms fixed by the Board of Directors for series
provided for by the Board of Directors as permitted hereby. All shares of any
one series shall be identical in all respects with all the other shares of such
series, except the shares of any one series issued at different times may differ
as to the dates from which dividends thereon may be cumulative.
 
    2. STATUS OF REACQUIRED SHARES. Shares of any series of Special Stock which
have been redeemed, purchased or otherwise acquired by the Corporation, or which
are no longer deemed to be outstanding by virtue of funds or securities
necessary for redemption or payment having been set aside or deposited in trust
or otherwise, or which, if convertible, have been converted into shares of stock
of the Corporation of any other class or series, shall, upon appropriate filing
and recording to the extent required by law, have the status of authorized and
unissued shares of Special Stock and may be reissued as part of any series of
Special Stock provided for by the Board of Directors as permitted hereby.
 
SUBPART II. ]SERIES OF SPECIAL STOCK
 
    The Board of Directors is hereby authorized, by resolution or resolutions,
to establish, out of the unissued shares of Special Stock not then allocated to
any series of Special Stock, additional series of Special Stock. Before any
shares of any such additional series are issued, the Board of Directors shall
fix and determine, and is hereby expressly empowered to fix and determine, by
resolution or resolutions, the distinguishing characteristics and the relative
rights, preferences, privileges and immunities of the shares thereof, so far as
not inconsistent with the provisions of this Article FOURTH. Without limiting
the generality of the foregoing, the Board of Directors may fix and determine:
 
        1. The designation of such series, the number of shares which shall
    constitute such series and the par value, if any, of such shares;
 
        2. The rate of dividend, if any, payable on shares of such series;
 
        3. Whether the shares of such series shall be cumulative, non-cumulative
    or partially cumulative as to dividends, and the dates from which any
    cumulative dividends are to accumulate;
 
        4. Whether the shares of such series may be redeemed, and, if so, the
    price or prices at which and the terms and conditions on which shares of
    such series may be redeemed;
 
        5. The amount payable upon shares of such series in the event of the
    voluntary or involuntary dissolution, liquidation or winding up of the
    affairs of the Corporation;
 
        6. The sinking fund provisions, if any, for the redemption of shares of
    such series;
 
        7. The voting rights, if any, of the shares of such series;
 
                                     II-A-2
<PAGE>
        8. The terms and conditions, if any, on which shares of such series may
    be converted into shares of capital stock of the Corporation of any other
    class or series;
 
        9. Whether the shares of such series are to be preferred over shares of
    capital stock of the Corporation of any other class or series as to
    dividends, or upon the voluntary or involuntary dissolution, liquidation, or
    winding up of the affairs of the Corporation, or otherwise; and
 
        10. Any other characteristics, preferences, limitations, rights,
    privileges, immunities or terms not inconsistent with the provisions of this
    Article FOURTH.
 
    D. Except as otherwise provided in this Certificate of Incorporation, each
holder of Common Stock shall be entitled to one vote for each share of Common
Stock held by him on all matters submitted to stockholders for a vote and each
holder of Preferred Stock or Special Stock of any series that is Voting Stock
shall be entitled to such number of votes for each share held by him as may be
specified in the resolutions providing for the issuance of such series.
 
    (a) QUORUM. Except as otherwise provided by law, the presence, in person or
by proxy, of the holders of record of shares of Capital Stock entitling the
holders thereof to cast a majority of the votes entitled to be cast by the
holders of shares of Capital Stock entitled to vote shall constitute a quorum at
all meetings of the stockholders.
 
    E. Notwithstanding any other provision of this Certificate of Incorporation
to the contrary, but subject to the provisions of any resolutions of the Board
of Directors adopted pursuant to this Article FOURTH creating any series of
Preferred Stock, Special Stock or any other class or series of stock having a
preference over the Common Stock as to dividends or upon liquidation,
outstanding shares of Common Stock, Preferred Stock, Special Stock or any other
class or series of stock of the Corporation shall always be subject to
redemption by the Corporation, by action of the Board of Directors, if, in the
judgment of the Board of Directors, any holder of such stock is determined by
any gaming regulatory agency to be unsuitable, has an application for a license
or permit rejected, or has a previously issued license or permit rescinded,
suspended, revoked or not renewed, as the case may be, whether or not any of the
foregoing is final and nonappealable, or if such action otherwise should be
taken, pursuant to Section 151(b) of the GCL or any other applicable provision
of law, to the extent necessary to avoid any regulatory sanctions against, or to
prevent the loss of or secure the reinstatement of any license, franchise or
entitlement from any governmental agency held by, the Corporation, any Affiliate
of the Corporation or any entity in which the Corporation or such Affiliate is
an owner, which license, franchise or entitlement is (i) conditioned upon some
or all of the holders of the Corporation's stock of any class or series
possessing prescribed qualifications, or (ii) needed to allow the conduct of any
portion of the business of the Corporation or any such Affiliate or other
entity. The terms and conditions of such redemption shall be as follows:
 
        (a) the redemption price of the shares to be redeemed pursuant to this
    Section E of Article FOURTH shall be equal to the Fair Market Value of such
    shares (excluding any dividends thereon not entitled to be received pursuant
    to paragraph (e) of this Section E of Article FOURTH) or such other
    redemption price as required by any applicable law, regulation or rule;
 
        (b) the redemption price of such shares may be paid in cash, Redemption
    Securities or any combination thereof;
 
        (c) if less than all the shares held by Disqualified Holders are to be
    redeemed, the shares to be redeemed shall be selected in such manner as
    shall be determined by the Board of Directors, which may include selection
    first of the most recently purchased shares thereof, selection by lot or
    selection in any other manner determined by the Board of Directors;
 
        (d) at least 30 days' written notice of the Redemption Date shall be
    given to the record holders of the shares selected to be redeemed (unless
    waived in writing by any such holder), provided that the Redemption Date may
    be the date on which written notice shall be given to record holders if the
    cash or Redemption Securities necessary to effect the redemption shall have
 
                                     II-A-3
<PAGE>
    been deposited in trust for the benefit of such record holders and subject
    to immediate withdrawal by them upon surrender of the stock certificates for
    their shares to be redeemed;
 
        (e) from and after the Redemption Date or such earlier date as mandated
    by any applicable law, regulation or rule, any and all rights of whatever
    nature, which may be held by the owners of shares selected for redemption
    (including without limitation any rights to vote or participate in dividends
    declared on stock of the same class or series as such shares), shall cease
    and terminate and they shall thenceforth be entitled only to receive the
    cash or Redemption Securities payable upon redemption; and
 
        (f) such other terms and conditions as the Board of Directors shall
    determine.
 
    For purposes of this Section E of Article FOURTH:
 
        (i) "Disqualified Holder" shall mean any holder of shares of stock of
    the Corporation of any class (or classes) or series who, either individually
    or when taken together with any other holders of shares of stock of the
    Corporation of any class (or classes) or series, in the judgment of the
    Board of Directors, is determined by any gaming regulatory agency to be
    unsuitable, or has an application for a license or permit rejected, or has a
    previously issued license or permit rescinded, suspended, revoked or not
    renewed, as the case may be, whether or not any of the foregoing is final
    and nonappealable, or whose holding of such stock, either individually or
    when taken together with the holding of shares of stock of the Corporation
    of any class (or classes) or series by any other holders, may result, in the
    judgment of the Board of Directors, in any regulatory sanctions against, or
    the loss of or the failure to secure the reinstatement of any license,
    franchise or entitlement from any governmental agency held by, the
    Corporation, any Affiliate of the Corporation or any entity in which the
    Corporation or such Affiliate is an owner.
 
        (ii) "Fair Market Value" of a share of the Corporation's stock of any
    class or series shall mean the average Closing Price for such share for each
    of the 45 most recent days of which shares of stock of such class or series
    shall have been traded preceding the day on which notice of redemption shall
    be given pursuant to paragraph (d) of this Section E of Article FOURTH;
    provided, however, that if shares of stock of such class or series are not
    traded on any securities exchange or in the over-the-counter market, "Fair
    Market Value" shall be determined by the Board of Directors in good faith;
    and provided further, however, that "Fair Market Value" as to any
    stockholder who purchased any stock of the class (or classes) or series
    subject to redemption within 120 days of a Redemption Date need not (unless
    otherwise determined by the Board of Directors) exceed the purchase price
    paid by him for any stock of such class (or classes) or series of the
    Corporation. "Closing Price" on any day means the reported closing sales
    price or, in case no such sale takes place, the average of the reported
    closing bid and asked prices on the Composite Tape for the New York Stock
    Exchange-Listed Stocks, or, if such stock is not listed on such Exchange, on
    the principal United States securities exchange registered under the
    Securities Exchange Act of 1934 on which such stock is listed, or, if such
    stock is not listed on any such exchange, the highest closing sales price or
    bid quotation for such stock on the National Association of Securities
    Dealers, Inc. Automated Quotations System or any system then in use, or if
    no such prices or quotations are available, the fair market value on the day
    in question as determined by the Board of Directors in good faith.
 
        (iii) "Redemption Date" shall mean the date fixed by the Board of
    Directors for the redemption of any shares of stock of the Corporation
    pursuant to this Section E of Article FOURTH.
 
        (iv) "Redemption Securities" shall mean any debt or equity securities of
    the Corporation, any Subsidiary or any other corporation, or any combination
    thereof, having such terms and conditions as shall be approved by the Board
    of Directors and which, together with any cash to be paid as part of the
    redemption price, in the opinion of any nationally recognized investment
    banking firm selected by the Board of Directors (which may be a firm which
    provides other investment banking,
 
                                     II-A-4
<PAGE>
    brokerage or other services to the Corporation), has a value, at the time
    notice of redemption is given pursuant to paragraph (d) of this Section E of
    Article FOURTH, at least equal to the Fair Market Value of the shares to be
    redeemed pursuant to this Section E of Article FOURTH (assuming, in the case
    of Redemption Securities to be publicly traded, such Redemption Securities
    were fully distributed and subject only to normal trading activity).
 
        (v) "Subsidiary" shall mean any corporation more than 50% of whose
    outstanding stock entitled to vote generally in the election of directors is
    owned by the Corporation, by one or more Subsidiaries or by the Corporation
    and one or more Subsidiaries.
 
        (vi) "Affiliate" shall have the meaning ascribed to such term in Rule
    12b-2 under the Act as in effect on the date that Article FOURTH is approved
    by the Board (the term "registrant" in said Rule 12b-2 meaning in this case
    the Corporation).
 
    FIFTH: A. The Board of Directors shall have the power to make, adopt, alter,
amend, change or repeal the Bylaws of the Corporation by resolution adopted by
the affirmative vote of a majority of the entire Board of Directors.
 
    B. Stockholders may not make, adopt, alter, amend, change or repeal the
Bylaws of the Corporation except upon the affirmative vote of at least 75% of
the votes entitled to be cast by the holders of all outstanding shares then
entitled to vote generally in the election of directors, voting together as a
single class.
 
    SIXTH: The business and affairs of the Corporation shall be managed by or
under the direction of the Board of Directors, which shall consist of not less
than three or more than seventeen directors, the exact number of directors to be
determined from time to time by resolution adopted by affirmative vote of a
majority of the entire Board of Directors. The Board of Directors shall be
divided into three classes, designated Class I, Class II and Class III. Each
class shall consist, as nearly as may be possible, of one-third of the total
number of directors constituting the entire Board of Directors. At the 1995
annual meeting of stockholders, Class I directors shall be elected for a
one-year term, Class II directors for a two-year term and Class III directors
for a three-year term. At each succeeding annual meeting of stockholders,
beginning in 1996, successors to the class of directors whose term expires at
that annual meeting shall be elected for a three-year term. If the number of
directors is changed, any increase or decrease shall be apportioned among the
classes so as to maintain the number of directors in each class as nearly equal
as possible, and any additional director of any class elected to fill a vacancy
resulting from an increase in such class shall hold office for a term that shall
coincide with the remaining term of that class, but in no case will a decrease
in the number of directors shorten the term of any incumbent director. A
director shall hold office until the annual meeting for the year in which his
term expires and until his successor shall be elected and shall qualify,
subject, however, to prior death, resignation, retirement, disqualification or
removal from office. Any vacancy on the Board of Directors that results from an
increase in the number of directors may be filled by a majority of the Board of
Directors then in office, provided that a quorum is present, and any other
vacancy occurring in the Board of Directors may be filled by a majority of the
directors then in office, even if less than a quorum, or by a sole remaining
director. Any director elected to fill a vacancy not resulting from an increase
in the number of directors shall have the same remaining term as that of his
predecessor.
 
    Notwithstanding the foregoing, whenever the holders of any one or more
classes or series of Preferred Stock or Special Stock issued by the Corporation
shall have the right, voting separately by class or series, to elect directors
at an annual or special meeting of stockholders, the election, term of office,
filling of vacancies and other features of such directorships shall be governed
by the terms of this Certificate of Incorporation applicable thereto (including
the resolutions of the Board of Directors pursuant to Article FOURTH), and such
Directors so elected shall not be divided into classes pursuant to this Article
SIXTH unless expressly provided by such terms.
 
                                     II-A-5
<PAGE>
    SEVENTH: Special meetings of the stockholders of the Corporation, for any
purpose or purposes, may only be called at any time by a majority of the entire
Board of Directors or by either the Chairman or the President of the
Corporation.
 
    EIGHTH: No stockholder action may be taken except at an annual or special
meeting of stockholders of the Corporation and stockholders may not take any
action by written consent in lieu of a meeting.
 
    NINTH: A. In addition to any affirmative vote required by law or this
Certificate of Incorporation (including any resolutions of the Board of
Directors pursuant to Article FOURTH hereof) or the Bylaws of the Corporation,
and except as otherwise expressly provided in Section B of this Article NINTH, a
Business Combination (as hereinafter defined) with, or proposed by or on behalf
of, any Interested Stockholder (as hereinafter defined) or any Affiliate or
Associate (as hereinafter defined) of any Interested Stockholder or any person
who thereafter would be an Affiliate or Associate of such Interested Stockholder
shall require the affirmative vote of (i) not less than 75% of the votes
entitled to be cast by the holders of all the then outstanding shares of Voting
Stock (as hereinafter defined), voting together as a single class and (ii) not
less than a majority of the votes entitled to be cast by holders of all the then
outstanding Voting Stock, voting together as a single class, excluding Voting
Stock beneficially owned by such Interested Stockholder. Such affirmative vote
shall be required notwithstanding the fact that no vote may be required, or that
a lesser percentage or separate class vote may be specified, by law or in any
agreement with any national securities exchange or otherwise.
 
    B. The provisions of Section A of this Article NINTH shall not be applicable
to any particular Business Combination, and such Business Combination shall
require only such affirmative vote, if any, as is required by law or by any
other provision of this Certificate of Incorporation (including any resolutions
of the Board of Directors pursuant to Article FOURTH hereof) or the Bylaws of
the Corporation, or any agreement with any national securities exchange, if all
the conditions specified in either of the following Paragraphs 1 or 2 are met
or, in the case of Business Combination not involving the payment of
consideration to the holders of the Corporation's outstanding Capital Stock (as
hereinafter defined), if the condition specified in the following Paragraph 1 is
met:
 
        1. The Business Combinations shall have been approved, either
    specifically or as a transaction which is in an approved category of
    transactions, by a majority (whether such approval is made prior to or
    subsequent to the acquisition of, or announcement or public disclosure of
    the intention to acquire, beneficial ownership of the Voting Stock that
    caused the Interested Stockholder to become an Interested Stockholder) of
    the Continuing Directors (as hereinafter defined).
 
        2. All of the following conditions shall have been met:
 
           a. The aggregate amount of cash and the Fair Market Value (as
       hereinafter defined), as of the date of the consummation of the Business
       Combination of consideration other than cash to be received per share by
       holders of Common Stock in such Business Combination shall be at least
       equal to the highest amount determined under clauses (i) and (ii) below:
 
               (i) (if applicable) the highest per share price (including any
           brokerage commissions, transfer taxes and soliciting dealers' fees)
           paid by or on behalf of the Interested Stockholder for any share of
           Common Stock in connection with the acquisition by the Interested
           Stockholder of beneficial ownership of shares of Common Stock (x)
           within the two-year period immediately prior to the first public
           announcement of the proposed Business Combination (the "Announcement
           Date") or (y) in the transaction in which it became an Interested
           Stockholder, whichever is higher, in either case as adjusted for any
           subsequent stock split, stock dividend, subdivision or
           reclassification with respect to Common Stock; and
 
               (ii) the Fair Market Value per share of Common Stock on the
           Announcement Date or on the date on which the Interested Stockholder
           became an Interested Stockholder
 
                                     II-A-6
<PAGE>
           (the "Determination Date"), whichever is higher, as adjusted for any
           subsequent stock split, stock dividend, subdivision or
           reclassification with respect to Common Stock.
 
           b. The aggregate amount of cash and the Fair Market Value, as of the
       date of the consummation of the Business Combination, of consideration
       other than cash to be received per share by holders of shares of each
       class or series of outstanding Capital Stock, other than Common Stock,
       shall be at least equal to the highest amount determined under clauses
       (i), (ii) and (iii) below:
 
               (i) (if applicable) the highest per share price (including any
           brokerage commissions, transfer taxes and soliciting dealers' fees)
           paid by or on behalf of the Interested Stockholder for any share of
           such class or series of Capital Stock in connection with the
           acquisition by the Interested Stockholder of beneficial ownership of
           shares of such class or series of Capital Stock (x) within the
           two-year period immediately prior to the Announcement Date or (y) in
           the transaction in which it became an Interested Stockholder,
           whichever is higher, in either case as adjusted for any subsequent
           stock split, stock dividend, subdivision or reclassification with
           respect to such class or series of Capital Stock;
 
               (ii) the Fair Market Value per share of such class or series of
           Capital Stock on the Announcement Date or on the Determination Date,
           whichever is higher, as adjusted for any subsequent stock split,
           stock dividend, subdivision or reclassification with respect to such
           class or series of Capital Stock; and
 
               (iii) (if applicable) the highest preferential amount per share
           to which the holders of shares of such class or series of Capital
           Stock would be entitled in the event of any voluntary or involuntary
           liquidation, dissolution or winding up of the affairs of the
           Corporation regardless of whether the Business Combination to be
           consummated constitutes such an event.
 
           The provisions of this Paragraph 2(b) shall be required to be met
       with respect to every class or series of outstanding Capital Stock,
       whether or not the Interested Stockholder has previously acquired
       beneficial ownership of any shares of a particular class or series of
       Capital Stock.
 
           c. The consideration to be received by holders of a particular class
       or series of outstanding Capital Stock shall be in cash or in the same
       form as previously has been paid by or on behalf of the Interested
       Stockholder in connection with its direct or indirect acquisition of
       beneficial ownership of shares of such class or series of Capital Stock.
       If the consideration so paid for shares of any class or series of Capital
       Stock varied as to form, the form of consideration for such class or
       series of Capital Stock shall be either cash or the form used to acquire
       beneficial ownership of the largest number of shares of such class or
       series of Capital Stock previously acquired by the Interested
       Stockholder.
 
           d. After the Determination Date and prior to the consummation of such
       Business Combination: (i) except as approved by a majority of the
       Continuing Directors, there shall have been no failure to declare and pay
       at the regular date therefor any full periodic dividends (whether or not
       cumulative) payable in accordance with the terms of any outstanding
       Capital Stock; (ii) there shall have been no reduction in the annual rate
       of dividends paid on the Common Stock (except as necessary to reflect any
       stock split, stock dividend or subdivision of the Common Stock), except
       as approved by a majority of the Continuing Directors; (iii) there shall
       have been an increase in the annual rate of dividends paid on the Common
       Stock as necessary to reflect any reclassification (including any reverse
       stock split), recapitalization, reorganization or any similar transaction
       that has the effect of reducing the number of outstanding shares of
       Common Stock, unless the failure so to increase such annual rate is
 
                                     II-A-7
<PAGE>
       approved by a majority of the Continuing Directors; and (iv) such
       Interested Stockholders shall not have become the beneficial owner of any
       additional shares of Capital Stock except as part of the transaction that
       results in such Interested Stockholder becoming an Interested Stockholder
       and except in a transaction that, after giving effect thereto, would not
       result in any increase in the Interested Stockholder's percentage
       beneficial ownership of any class or series of Capital Stock.
 
           e. A proxy or information statement describing the proposed Business
       Combination and complying with the requirements of the Securities
       Exchange Act of 1934 and the rules and regulations thereunder (the "Act")
       (or any subsequent provisions replacing such Act, rules or regulations)
       shall be mailed to all stockholders of the Corporation at least 30 days
       prior to the consummation of such Business Combination (whether or not
       such proxy or information statement is required to be mailed pursuant to
       such Act or subsequent provisions). The proxy or information statement
       shall contain on the first page thereof, in a prominent place, any
       statement as to the advisability (or inadvisability) of the Business
       Combination that the Continuing Directors, or any of them, may choose to
       make and, if deemed advisable by a majority of the Continuing Directors,
       the opinion of an investment banking firm selected by a majority of the
       Continuing Directors as to the fairness (or not) of the terms of the
       Business Combination from a financial point of view to the holders of the
       outstanding shares of Capital Stock other than the Interested Stockholder
       and its Affiliates or Associates, such investment banking firm to be paid
       a reasonable fee for its services by the Corporation.
 
           f. Such Interested Stockholder shall not have made any major change
       in the Corporation's business or equity capital structure without the
       approval of a majority of the Continuing Directors.
 
    C. The following definitions shall apply with respect to this article NINTH:
 
        1. The term "Business Combination" shall mean:
 
           a. any merger or consolidation of the Corporation or any Subsidiary
       (as hereinafter defined) with (i) any Interested Stockholder or (ii) any
       other company (whether or not itself an Interested Stockholder) which is,
       or after such merger or consolidation would be, an Affiliate or Associate
       of an Interested Stockholder; or
 
           b. any sale, lease, exchange, mortgage, pledge, transfer or other
       disposition or security arrangement, investment, loan, advance,
       guarantee, agreement to purchase or sell, agreement to pay, extension of
       credit, joint venture participation or other arrangement (in one
       transaction or a series of transactions) with or for the benefit of any
       Interested Stockholder or any Affiliate or Associate of any Interested
       Stockholder involving any assets, securities or commitments of the
       Corporation, any Subsidiary or any Interested Stockholder or any
       Affiliate or Associate of any Interested Stockholder which (except for
       any arrangement, whether as employee or consultant or otherwise, other
       than as director, pursuant to which any Interested Stockholder or any
       Affiliate or Associate thereof shall, directly or indirectly, have any
       control over or responsibility for the management of any aspect of the
       business or affairs of the Corporation, with respect to which arrangement
       the value test set forth below shall not apply), together with all other
       such arrangements (including all contemplated future events), has an
       aggregate Fair Market Value and/or involves aggregate commitments of
       $100,000,000 or more or constitutes more than 5 percent of the book value
       of the total assets (in the case of transactions involving assets or
       commitments other than capital stock) or 5 percent of the stockholders'
       equity (in the case of transactions in capital stock) of the entity in
       question (the "Substantial Part"), as reflected in the most recent fiscal
       year-end consolidated balance sheet of such entity existing at the time
       the stockholders of the Corporation would be required to approve or
       authorize the Business Combination involving the assets, securities
       and/or commitments constituting any Substantial Part; provided, that if
       stockholders' equity is negative, the fair
 
                                     II-A-8
<PAGE>
       market value of the outstanding Capital Stock at the date of such balance
       sheet shall be used in lieu thereof in determining if a transaction
       involves a Substantial Part; or
 
           c. the adoption of any plan or proposal for the liquidation or
       dissolution of the Corporation or for any amendment to the Corporation's
       Bylaws; or
 
           d. any reclassification of securities (including any reverse stock
       split), or recapitalization of the Corporation, or any merger or
       consolidation of the Corporation with any of its Subsidiaries or any
       other transaction (whether or not with or otherwise involving an
       Interested Stockholder) that has the effect, directly or indirectly, of
       increasing the proportionate share of any class or series of Capital
       Stock, or any securities convertible into Capital Stock or into equity
       securities of any Subsidiary, that is beneficially owned by any
       Interested Stockholder or any affiliate or Associate of any Interested
       Stockholder; or
 
           e. any agreement, contract or other arrangement providing for any one
       or more of the actions specified in the foregoing clauses (a) to (d).
 
        2. The term "Voting Stock" shall mean all Capital Stock which by its
    terms may be voted on all matters submitted to stockholders of the
    Corporation generally.
 
        3. The term "person" shall mean any individual, firm, company or other
    entity and shall include any group comprised of any person and any other
    person with whom such person or any Affiliate or Associate of such person
    has any agreement, arrangement or understanding, directly or indirectly, for
    the purpose of acquiring, holding, voting or disposing of Capital Stock.
 
        4. The term "Interested Stockholder" shall mean any person (other than
    the Corporation or any Subsidiary and other than any profit-sharing,
    employee stock ownership or other employee benefit plan of the Corporation
    or any Subsidiary or any trustee of or fiduciary with respect to any such
    plan when acting in such capacity) who (a) is, or has announced or publicly
    disclosed a plan or intention to become, the beneficial owner of Voting
    Stock representing ten percent or more of the votes entitled to be cast by
    the holders of all the then outstanding shares of Voting Stock; or (b) is an
    Affiliate or Associate of the Corporation and at any time within the
    two-year period immediately prior to the date in question was the beneficial
    owner of Voting Stock representing ten percent or more of the votes entitled
    to be cast by the holders of all the then outstanding shares of Voting
    Stock.
 
        5. A person shall be a "beneficial owner" of any Capital Stock (a) which
    such person or any of its Affiliates or Associates beneficially owns,
    directly or indirectly; (b) which such person or any of its Affiliates or
    Associates has, directly or indirectly, (i) the right to acquire (whether
    such right is exercisable immediately or subject only to the passage of
    time), pursuant to any agreement, arrangement or understanding or upon the
    exercise of conversion rights, exchange rights, warrants or options, or
    otherwise, or (ii) the right to vote pursuant to any agreement, arrangement
    or understanding; or (c) which is beneficially owned, directly or
    indirectly, by any other person with which such person or any of its
    Affiliates or Associates has any agreement, arrangement or understanding for
    the purpose of acquiring, holding, voting or disposing of any shares of
    Capital Stock; provided that: (x) no director or officer of the Corporation
    (nor any Affiliate or Associate of any such director or officer) shall,
    solely by reason of any or all of such directors or officers acting in their
    capacities as such, be deemed the "beneficial owner" of any shares of
    Capital Stock that are beneficially owned by any other such director or
    officer; (y) in the case of any employee stock ownership or similar plan of
    the Corporation or of any Subsidiary in which the beneficiaries thereof
    possess the right to vote the shares of Voting Stock held by such plan, no
    such plan nor any trustee with respect thereto (nor any Affiliate or
    Associate of such trustee), solely by reason of such capacity of such
    trustee, shall be deemed the "beneficial owner" of the shares of Voting
    Stock held under such plan; and (z) no person shall be deemed the
    "beneficial owner" of any shares of Voting Stock held in any voting trust,
    employee stock ownership plan or any similar plan or trust if such
 
                                     II-A-9
<PAGE>
    person does not possess the right to vote such shares. For the purposes of
    determining whether a person is an Interested Stockholder pursuant to
    Paragraph 4 of this section C, the number of shares of Capital Stock deemed
    to be outstanding shall include shares deemed beneficially owned by such
    person through application of this Paragraph 5 of Section C, but shall not
    include any other shares of Capital Stock that may be issuable pursuant to
    any agreement, arrangement or understanding, or upon exercise of conversion
    rights, warrants or options, or otherwise.
 
        6. The terms "Affiliate" and "Associate" shall have the respective
    meanings ascribed to such terms in Rule 12b-2 under the Act as in effect on
    the date that Article NINTH is approved by the Board (the term "registrant"
    in said Rule 12b-2 meaning in this case the Corporation).
 
        7. The term "Subsidiary" means any company of which a majority of any
    class of equity security is beneficially owned by the Corporation; provided,
    however, that for the purposes of the definition of Interested Stockholder
    set forth in Paragraph 4 of this Section C, the term "Subsidiary" shall mean
    only a company of which a majority of each class of equity security is
    beneficially owned by the Corporation.
 
        8. The term "Continuing Director" means any member of the Board of
    Directors of the Corporation (the "Board of Directors"), while such person
    is a member of the Board of Directors, who is not an Affiliate or Associate
    or representative of the Interested Stockholder and was a member of the
    Board of Directors prior to the time that the Interested Stockholder became
    an Interested Stockholder, and any successor of a Continuing Director while
    such successor is a member of the Board of Directors, who is not an
    affiliate or associate or representative of the Interested Stockholder and
    is recommended or elected to succeed the Continuing director by a majority
    of the Continuing Directors.
 
        9. The term "Fair Market Value" means (a) in the case of cash, the
    amount of such cash; (b) in the case of stock the highest closing sales
    price during the 30-day period immediately preceding the date in question of
    a share of such stock on the Composite Tape for New York Stock
    Exchange--Listed Stocks, or, if such stock is not quoted on the Composite
    Tape, on the New York Stock Exchange, or, if such stock is not listed on
    such Exchange, on the principal United States securities exchange registered
    under the Act on which such stock is listed, or, if such stock is not listed
    on any such exchange, the highest closing sales price or bid quotation with
    respect to a share of such stock during the 30-day period preceding the date
    in question on the National Association of Securities Dealers, Inc.
    Automated Quotations System or any similar system then in use, or if no such
    quotations are available, the fair market value on the date in question of a
    share of such stock as determined by a majority of the Continuing Directors
    in good faith; and (c) in the case of property other than cash or stock, the
    fair market value of such property on the date in question as determined in
    good faith by a majority of the Continuing Directors.
 
        10. In the event of any Business Combination in which the Corporation
    survives, the phrase "consideration other than cash to be received" as used
    in Paragraphs 2.a and 2.b of Section B of this Article NINTH shall include
    the shares of Common Stock and/or the shares of any other class or series of
    Capital Stock retained by the holders of such shares.
 
    D. A majority of the Continuing Directors shall have the power and duty to
determine for the purposes of this Article NINTH, on the basis of information
known to them after reasonable inquiry, all questions arising under this Article
NINTH including, without limitation, (a) whether a person is an Interested
Stockholder, (b) the number of shares of Capital Stock or other securities
beneficially owned by any person, (c) whether a person is an Affiliate or
Associate of another, (d) whether a Proposed Action (as hereinafter defined) is
with, or proposed by, or on behalf of, an Interested Stockholder or an Affiliate
or Associate of an Interested Stockholder, (e) whether the assets that are the
subject of any Business Combination have, or the consideration to be received
for the issuance or transfer of securities by the Corporation or any Subsidiary
in any Business Combination has, an aggregate Fair Market Value of $100,000,000
or more, and (f) whether the assets or securities that are the subject of any
 
                                    II-A-10
<PAGE>
Business Combination constitute a Substantial Part. Any such determination made
in good faith shall be binding and conclusive on all parties.
 
    E. Nothing contained in this Article NINTH shall be construed to relieve any
Interested Stockholder from any fiduciary obligation imposed by law.
 
    F. The fact that any Business Combination complies with the provisions of
Section B of this Article NINTH shall not be construed to impose any fiduciary
duty, obligation or responsibility on the Board of Directors, or any member
thereof, to approve such Business Combination or recommend its adoption or
approval to the stockholders of the Corporation, nor shall such compliance
limit, prohibit or otherwise restrict in any manner the Board of Directors, or
any member thereof, with respect to evaluations of or actions and responses
taken with respect to such Business Combination.
 
    G. For the purpose of this Article NINTH, a Business Combination or any
proposal to amend, repeal or adopt any provision of this Certificate of
Incorporation inconsistent with this Article NINTH (collectively, "Proposed
Action") is presumed to have been proposed by, or on behalf of, an Interested
Stockholder or a person who thereafter would become such if (1) after the
Interested Stockholder became such, the Proposed Action is proposed following
the election of any director of the Corporation who with respect to such
Interested Stockholder, would not qualify to serve as a Continuing Director or
(2) such Interested Stockholder, Affiliate, Associate or person votes for or
consents to the adoption of any such Proposed Action, unless as to such
Interested Stockholder, Affiliate, Associate or person, a majority of the
Continuing Directors makes a good faith determination that such Proposed Action
is not proposed by or on behalf of such Interested Stockholder, Affiliate,
Associate or person, based on information known to them after reasonable
inquiry.
 
    H. Notwithstanding any other provisions of this Certificate of Incorporation
or the Bylaws of the Corporation (and notwithstanding the fact that a lesser
percentage or separate class vote may be specified by law, this Certificate of
Incorporation or the Bylaws of the Corporation), any proposal to amend, repeal
or adopt any provision of this Certificate of Incorporation inconsistent with
this Article NINTH which is proposed by or on behalf of an Interested
Stockholder or an Affiliate or Associate of an Interested Stockholder shall
require the affirmative vote of (i) the holders of not less than 75% of the
votes entitled to be cast by the holders of all the then outstanding shares of
Voting Stock, voting together as a single class, and (ii) the holders of not
less than a majority of the votes entitled to be cast by the holders of all the
then outstanding shares of Voting Stock, voting together as a single class,
excluding Voting Stock beneficially owned by such Interested Stockholder,
provided, however, that this Section H shall not apply to, and such vote shall
not be required for, any amendment, repeal or adoption unanimously recommended
by the Board of Directors if all of such directors are persons who would be
eligible to serve as Continuing Directors within the meaning of Section C,
Paragraph 8 of this Article NINTH.
 
    TENTH: A. Subject to Section C of this Article TENTH, the Corporation shall
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative (other than an action by or in
the right of the Corporation) by reason of the fact that he is or was a
director, officer, employee or agent of the Corporation, or is or was serving at
the request of the Corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys' fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred by him in connection with such
action, suit or proceeding if he acted in good faith and in a manner he
reasonably believed to be in or not opposed to the best interests of the
Corporation, and, with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful. The termination of any
action, suit or proceeding by judgment, order, settlement, conviction, or upon a
plea of nolo contendere or its equivalent, shall not, of itself, create a
presumption that the person did not act in good faith and in a manner which he
reasonably believed to be in or not opposed to the best interest of the
Corporation, or, with respect to any criminal action or proceeding, had
reasonable cause to believe his conduct was unlawful.
 
                                    II-A-11
<PAGE>
    B. Subject to Section C of this Article TENTH, the Corporation shall
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action or suit by or in the right of the
Corporation to procure a judgment in its favor by reason of the fact that he is
or was a director, officer, employee or agent of the Corporation, or is or was
serving at the request of the Corporation as a director, officer, employee or
agent of another corporation, partnership, joint venture, trust or other
enterprise against expenses (including attorneys' fees) actually and reasonably
incurred by him in connection with the defense or settlement of such action or
suit if he acted in good faith and in a manner he reasonably believed to be in
or not opposed to the best interest of the Corporation; except that no
indemnification shall be made in respect of any claim, issue or matter as to
which such person shall have been adjudged to be liable to the Corporation
unless and only to the extent that the Court of Chancery or the court in which
such action or suit was brought shall determine upon application that, despite
the adjudication of liability but in view of all the circumstances of the case,
such person is fairly and reasonably entitled to indemnity for such expenses
which the Court of Chancery or such other court shall deem proper.
 
    C. Any indemnification under this Article TENTH (unless ordered by a court)
shall be made by the Corporation only as authorized in the specific case upon a
determination that indemnification of the director, officer, employee or agent
is proper in the circumstances because he has met the applicable standard of
conduct set forth in Section A or Section B of this Article TENTH, as the case
may be. Such determination shall be made (i) by the Board of Directors by a
majority vote of a quorum consisting of directors who were not parties to such
action, suit or proceeding, or (ii) if such a quorum is not obtainable, or, even
if obtainable a quorum of disinterested directors so directs, by independent
legal counsel in a written opinion, or (iii) by the stockholders. To the extent,
however, that a director, officer, employee or agent of the Corporation has been
successful on the merits or otherwise in defense of any action, suit or
proceeding described in Section A or Section B of this Article TENTH, or in
defense of any claim, issue or matter therein, he shall be indemnified against
expenses (including attorneys' fees) actually and reasonably incurred by him in
connection therewith, without the necessity of authorization in the specific
case.
 
    D. For purposes of any determination under Section C of this Article TENTH,
a person shall be deemed to have acted in good faith and in a manner he
reasonably believed to be in or not opposed to the best interest of the
Corporation, and, with respect to any criminal action or proceeding, to have had
no reasonable cause to believe his conduct was unlawful, if his action is based
on the records or books of account of the Corporation or another enterprise, or
on information supplied to him by the officers of the Corporation or another
enterprise in the course of their duties, or on the advice of legal counsel for
the Corporation or another enterprise or on information or records given or
reports made to the Corporation or another enterprise by an independent
certified public accountant or by an appraiser or other expert selected with
reasonable care by the Corporation or another enterprise. The term "another
enterprise" as used in this Section D of Article TENTH shall mean any other
corporation or any partnership, joint venture, trust or other enterprise of
which such person is or was serving at the request of the Corporation as a
director, officer, employee or agent. The provisions of this Section D shall not
be deemed to be exclusive or to limit in any way the circumstances in which a
person may be deemed to have met the applicable standard of conduct set forth in
Sections A or B of this Article TENTH as the case may be.
 
    E. Notwithstanding any contrary determination in the specific case under
Section C of this Article TENTH, and notwithstanding the absence of any
determination thereunder, any director, officer, employee or agent may apply to
any court of competent jurisdiction in the State of Delaware for indemnification
to the extent otherwise permissible under Sections A and B of this Article
TENTH. The basis of such indemnification by a court shall be a determination by
such court that indemnification of the director, officer, employee or agent is
proper in the circumstances because he has met the applicable standards of
conduct set forth in Sections A or B of this Article TENTH, as the case may be.
Notice of any application for indemnification pursuant to this Section E of
Article TENTH shall be given to the Corporation promptly upon the filing of such
application.
 
                                    II-A-12
<PAGE>
    F. Expenses incurred in defending or investigating a threatened or pending
action, suit or proceeding may be paid by the Corporation in advance of the
final disposition of such action, suit or proceeding upon receipt of an
undertaking by or on behalf of the director, officer, employee or agent to repay
such amount if it shall ultimately be determined that he is not entitled to be
indemnified by the Corporation as authorized in this Article TENTH.
 
    G. The indemnification and advancement of expenses provided by this Article
TENTH shall not be deemed exclusive of any other rights to which any person
seeking indemnification or advancement of expenses may be entitled under any
Bylaw, agreement, contract, vote of stockholders or disinterested directors or
pursuant to the direction (howsoever embodied) of any court of competent
jurisdiction or otherwise, both as to action in his official capacity and as to
action in another capacity while holding such office, it being the policy of the
Corporation that indemnification of, and advancement of expenses to, the persons
specified in Sections A and B of this Article TENTH shall be made to the fullest
extent permitted by law. The provisions of this Article TENTH shall not be
deemed to preclude the indemnification of, and advancement of expenses to, any
person who is not specified in Sections A or B of this Article TENTH but whom
the Corporation has the power or obligation to indemnify under the provisions of
the General Corporation Law of the State of Delaware, or otherwise. The
indemnification provided by this Article TENTH shall continue as to a person who
has ceased to be a director, officer, employee or agent and shall inure to the
benefit of the heirs, executors and administrators of such person.
 
    H. The Corporation may purchase and maintain insurance on behalf of any
person who is or was a director, officer, employee or agent of the Corporation,
or is or was serving at the request of the Corporation as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust or
other enterprise against any liability asserted against him and incurred by him
in any such capacity, or arising out of his status as such, whether or not the
Corporation would have the power or the obligation to indemnify him against such
liability under the provisions of this Article TENTH.
 
    I. For purposes of this Article TENTH, reference to "the Corporation" shall
include, in addition to the resulting corporation, any constituent corporation
(including any constituent of a constituent) absorbed in a consolidation or
merger which, if its separate existence had continued, would have had power and
authority to indemnify its directors, officers, employees or agents, so that any
person who is or was a director, officer, employee or agent of such constituent
corporation, or is or was serving at the request of such constituent corporation
as a director, officer, employee or agent of another corporation, partnership,
joint venture, trust or other enterprise, shall stand in the same position under
the provisions of this Article TENTH with respect to the resulting or surviving
corporation as he would have with respect to such constituent corporation if its
separate existence had continued.
 
    ELEVENTH: Whenever a compromise or arrangement is proposed between this
Corporation and its creditors or any class of them and/or between this
Corporation and its stockholders or any class of them, any court of equitable
jurisdiction within the State of Delaware may, on the application in a summary
way of this Corporation or of any creditor or stockholder thereof or on the
application of any receiver or receivers appointed for this Corporation under
the provisions of Section 291 of the GCL or on the application of trustees in
dissolution or of any receiver or receivers appointed for this Corporation under
the provisions of Section 279 of the GCL, order a meeting of the creditors or
class of creditors, and/or of the stockholders or class of stockholders of this
Corporation, as the case may be, to be summoned in such manner as the said court
directs. If a majority in number representing three-fourths in value of the
creditors or class of creditors, and/or of the stockholders or class of
stockholders of this Corporation, as the case may be, agree to any compromise or
arrangement and to any reorganization of this Corporation as a consequence of
such compromise or arrangement, the said compromise or arrangement and the said
reorganization shall, if sanctioned by the court to which the said application
has been made, be binding on all the creditors or class of creditors, and/or on
all the stockholders or class of stockholders, of this Corporation, as the case
may be, and also on this Corporation.
 
                                    II-A-13
<PAGE>
    TWELFTH: The Corporation reserves the right to amend, alter, change or
repeal any provision contained in this Certificate of Incorporation, in the
manner now or thereafter prescribed by statute, and all rights conferred upon
stockholders herein are granted subject to this reservation.
 
    THIRTEENTH: No director of this Corporation shall be personally liable to
the Corporation or its stockholders for monetary damages for breach of fiduciary
duty as a director, except for liability (i) for any breach of the director's
duty of loyalty to the Corporation or its stockholders, (ii) for acts or
omissions not in good faith or which involve intentional misconduct or a knowing
violation of the law, (iii) under Section 174 of the GCL, or (iv) for any
transaction from which the director derived an improper personal benefit. If the
GCL is hereafter amended to authorize corporate action further limiting or
eliminating the personal liability of directors, then the liability of each
director of the Corporation shall be limited or eliminated to the fullest extent
permitted by the GCL as so amended from time to time.
 
    IN WITNESS WHEREOF, said corporation has caused this Certificate to be
signed by Ralph B. Lake, its Senior Vice President and attested by
                 , its Assistant Secretary, the     day of            , 1995.
 
                                          By:
                                              .................................
 
                                                        Ralph B. Lake
                                                    Senior Vice President
 
ATTEST:
 
 .....................................
 
         Assistant Secretary
 
                                    II-A-14
<PAGE>
                                                                      ANNEX II-B
 
                                RESTATED BYLAWS
                                       OF
                            PROMUS HOTEL CORPORATION
 
                                   ARTICLE I
 
                                    OFFICES
 
    SECTION 1. Registered Office. The registered office of Promus Hotel
Corporation (the "Corporation") shall be at The Corporation Trust Center, 1209
Orange Street, in the City of Wilmington, County of New Castle, State of
Delaware.
 
    SECTION 2. Other Offices. The Corporation may also have offices at such
other places both within and without the State of Delaware as the Board of
Directors of the Corporation (the "Board of Directors") may from time to time
determine.
 
                                   ARTICLE II
 
                            MEETINGS OF STOCKHOLDERS
 
    SECTION 1. Place of Meetings. Meetings of the stockholders for the election
of directors or for any other purpose shall be held at such time and place,
either within or without the State of Delaware as shall be designated from time
to time by the Board of Directors and stated in the notice of the meeting or in
a duly executed waiver of notice thereof.
 
    SECTION 2. Annual Meetings. The annual meeting of stockholders shall be held
on the first Friday in May in each year or on such other date and at such time
as may be fixed by the Board of Directors and stated in the notice of the
meeting, for the purpose of electing directors and for the transaction of only
such other business as is properly brought before the meeting in accordance with
these Bylaws.
 
    Written notice of an annual meeting stating the place, date and hour of the
meeting, shall be given to each stockholder entitled to vote at such meeting not
less than ten nor more than sixty days before the date of the meeting.
 
    To be properly brought before the annual meeting, business must be either
(i) specified in the notice of annual meeting (or any supplement or amendment
thereto) given by or at the direction of the Board of Directors, (ii) otherwise
brought before the annual meeting by or at the direction of the Board of
Directors, or (iii) otherwise properly brought before the annual meeting by a
stockholder. In addition to any other applicable requirements, for business to
be properly brought before an annual meeting by a stockholder, the stockholder
must have given timely notice thereof in writing to the Secretary of the
Corporation. To be timely, a stockholder's notice must be delivered to or mailed
and received at the principal executive offices of the Corporation not less than
sixty (60) days nor more than ninety (90) days prior to the meeting; provided,
however, that in the event that less than seventy (70) days notice or prior
public disclosure of the date of the annual meeting is given or made to
stockholders,
 
                                     II-B-1
<PAGE>
notice by a stockholder, to be timely, must be received no later than the close
of business on the tenth (10th) day following the day on which such notice of
the date of the annual meeting was mailed or such public disclosure was made,
whichever first occurs. A stockholder's notice to the Secretary shall set forth
(a) as to each matter the stockholder proposes to bring before the annual
meeting (i) a brief description of the business desired to be brought before the
annual meeting and the reasons for conducting such business at the annual
meeting, and (ii) any material interest of the stockholder in such business, and
(b) as to the stockholder giving the notice (i) the name and record address of
the stockholder and (ii) the class, series and number of shares of capital stock
of the Corporation which are beneficially owned by the stockholder.
Notwithstanding anything in these Bylaws to the contrary, no business shall be
conducted at the annual meeting except in accordance with the procedures set
forth in this Article II, Section 2. The officer of the Corporation presiding at
an annual meeting shall, if the facts warrant, determine and declare to the
annual meeting that business was not properly brought before the annual meeting
in accordance with the provisions of this Article II, Section 2, and if such
officer should so determine, such officer shall so declare to the annual meeting
and any such business not properly brought before the meeting shall not be
transacted.
 
    SECTION 3. Special Meetings. Unless otherwise prescribed by law or by the
Certificate of Incorporation, special meetings of stockholders, for any purpose
or purposes, may only be called by a majority of the entire Board of Directors
or by the Chairman or the President.
 
    Written notice of a special meeting stating the place, date and hour of the
meeting, shall be given to each stockholder entitled to vote at such meeting not
less than ten nor more than sixty days before the date of the meeting.
 
    SECTION 4. Quorum. Except as otherwise provided by law or by the Certificate
of Incorporation, the holders of a majority of the capital stock issued and
outstanding and entitled to vote thereat, present in person or represented by
proxy, shall constitute a quorum at all meetings of the stockholders for the
transaction of business. If, however, such quorum shall not be present or
represented at any meeting of the stockholders, the holders of a majority of the
votes entitled to be cast by the stockholders entitled to vote thereat, present
in person or represented by proxy may adjourn the meeting from time to time,
without notice other than announcement at the meeting, until a quorum shall be
present or represented by proxy. At such adjourned meeting at which a quorum
shall be present or represented, any business may be transacted which might have
been transacted at the meeting as originally noticed. If the adjournment is for
more than thirty days, or if after the adjournment a new record date is fixed
for the adjourned meeting, a notice of the adjourned meeting shall be given to
each stockholder entitled to vote at the meeting.
 
    SECTION 5. Voting. Unless otherwise required by law, the Certificate of
Incorporation or these Bylaws, any question brought before any meeting of
stockholders shall be decided by the vote of the holders of a majority of the
stock represented and entitled to vote thereat. Each stockholder represented at
a meeting of stockholders shall be entitled to cast one vote for each share of
the capital stock entitled to vote thereat held by such stockholder, unless
otherwise provided by the Certificate of Incorporation. Such votes may be cast
in person or by proxy but no proxy shall be voted after three years from its
date, unless such proxy provides for a longer period. The Board of Directors, in
its discretion, or the officer of the Corporation presiding at a meeting of
stockholders, in his discretion, may require that any votes cast at such meeting
shall be cast by written ballot.
 
    SECTION 6. List of Stockholders Entitled to Vote. The officer of the
Corporation who has charge of the stock ledger of the Corporation shall prepare
and make, at least ten days before every meeting of stockholders, a complete
list of the stockholders entitled to vote at the meeting, arranged in
alphabetical order, and showing the address of each stockholder and the number
of shares registered in the name of each stockholder. Such list shall be open to
the examination of any stockholder, for any purpose germane to the meeting,
during ordinary business hours, for a period of at least ten days prior to the
meeting, either at a place within the city where the meeting is to be held,
which place shall be
 
                                     II-B-2
<PAGE>
specified in the notice of the meeting, or, if not so specified, at the place
where the meeting is to be held. The list shall also be produced and kept at the
time and place of the meeting during the whole time thereof, and may be
inspected by any stockholder of the Corporation who is present.
 
    SECTION 7. Stock Ledger. The stock ledger of the Corporation shall be the
only evidence as to who are the stockholders entitled to examine the stock
ledger, the list required by Section 6 of this Article II or the books of the
Corporation, or to vote in person or by proxy at any meeting of stockholders.
 
                                  ARTICLE III
 
                                   DIRECTORS
 
    SECTION 1. Meetings. The Board of Directors of the Corporation may hold
meetings, both regular and special, either within or without the State of
Delaware. Regular meetings of the Board of Directors may be held without notice
at such time and at such place as may from time to time be determined by the
Board of Directors. Special meetings of the Board of Directors may be called by
the Chairman of the Board or the President or a majority of the entire Board of
Directors. Notice thereof stating the place, date and hour of the meeting shall
be given to each director either by mail not less than forty-eight (48) hours
before the date of the meeting, by telephone or telegram on twenty-four (24)
hours notice, or on such shorter notice as the person or persons calling such
meeting may deem necessary or appropriate in the circumstances.
 
    SECTION 2. Quorum. Except as may be otherwise specifically provided by law,
the Certificate of Incorporation or these Bylaws, at all meetings of the Board
of Directors, a majority of the entire Board of Directors shall constitute a
quorum for the transaction of business and the act of a majority of the
directors present at any meeting at which there is a quorum shall be the act of
the Board of Directors. If a quorum shall not be present at any meeting of the
Board of Directors, a majority of the directors present thereat may adjourn the
meeting from time to time, without notice other than announcement at the
meeting, until a quorum shall be present.
 
    SECTION 3. Actions of Board of Directors. Unless otherwise provided by the
Certificate of Incorporation or these Bylaws, any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken without a meeting, if all the members of the Board of Directors or
committee, as the case may be, consent thereto in writing, and the writing or
writings are filed with the minutes of proceedings of the Board of Directors or
committee.
 
    SECTION 4. Meetings by Means of Conference Telephone. Unless otherwise
provided by the Certificate of Incorporation or these Bylaws, members of the
Board of Directors of the Corporation, or any committee designated by the Board
of Directors, may participate in a meeting of the Board of Directors or such
committee by means of a conference telephone or similar communications equipment
by means of which all persons participating in the meeting can hear each other,
and participation in a meeting pursuant to this Section 4 of Article III shall
constitute presence in person at such meeting.
 
    SECTION 5. Committees. The Board of Directors may, by resolution passed by a
majority of the entire Board of Directors, designate one or more committees,
each committee to consist of one or more of the directors of the Corporation.
The Board of Directors may designate one or more directors as alternate members
of any committee, who may replace any absent or disqualified member at any
meeting of any such committee. In the absence or disqualification of a member of
a committee, and in the absence of a designation by the Board of Directors of an
alternate member to replace the absent or disqualified member, the member or
members thereof present at any meeting and not disqualified from voting, whether
or not he or they constitute a quorum, may unanimously appoint another member of
the
 
                                     II-B-3
<PAGE>
Board of Directors to act at the meeting in the place of any absent or
disqualified member. Any committee, to the extent allowed by law and provided in
the resolution establishing such committee, shall have and may exercise all the
powers and authority of the Board of Directors in the management of the business
and affairs of the Corporation. Each committee shall keep regular minutes and
report to the Board of Directors when required.
 
    SECTION 6. Compensation. The directors may be paid their expenses, if any,
of attendance at each meeting of the Board of Directors and may be paid a fixed
sum for attendance at each meeting of the Board of Directors or a stated salary
as director. No such payment shall preclude any director from serving the
Corporation in any other capacity and receiving compensation therefor. Members
of special or standing committees may be allowed like compensation for attending
committee meetings.
 
    SECTION 7. Interested Directors. No contract or transaction between the
Corporation and one or more of its directors or officers, or between the
Corporation and any other corporation, partnership, association, or other
organization in which one or more of its directors or officers are directors or
officers, or have a financial interest, shall be void or voidable solely for
this reason, or solely because the director or officer is present at or
participates in the meeting of the Board of Directors or committee thereof which
authorizes the contract or transaction, or solely because his or their votes are
counted for such purpose if (i) the material facts as to his or their
relationship or interest and as to the contract or transaction are disclosed or
are known to the Board of Directors or the committee, and the Board of Directors
or committee in good faith authorizes the contract or transaction by the
affirmative votes of a majority of the disinterested directors, even though the
disinterested directors be less than a quorum; or (ii) the material facts as to
his or their relationship or interest and as to the contract or transaction are
disclosed or are known to the shareholders entitled to vote thereon, and the
contract or transaction is specifically approved in good faith by vote of the
shareholders; or (iii) the contract or transaction is fair as to the Corporation
as of the time it is authorized, approved or ratified, by the Board of
Directors, a committee thereof or the shareholders. Common or interested
directors may be counted in determining the presence of a quorum at a meeting of
the Board of Directors or of a committee which authorizes the contract or
transaction.
 
                                   ARTICLE IV
 
                                    OFFICERS
 
    SECTION 1. General. The officers of the Corporation shall be chosen by the
Board of Directors and shall be a President, a Secretary and a Treasurer. The
Board of Directors, in its discretion, may also choose a Chairman of the Board
of Directors (who must be a director) and one or more Vice Presidents, Assistant
Secretaries, Assisant Treasurers and other officers. Any number of offices may
be held by the same person, unless otherwise prohibited by law, the Certificate
of Incorporation or these Bylaws. The officers of the Corporation need not be
stockholders of the Corporation nor, except in the case of the Chairman of the
Board of Directors, need such officers be directors of the Corporation.
 
    SECTION 2. Election. The Board of Directors at its first meeting held after
each annual meeting of stockholders shall elect the officers of the Corporation
who shall hold their offices for such terms and shall exercise such powers and
perform such duties as shall be determined from time to time by the Board of
Directors; and all officers of the Corporation shall hold office until their
successors are chosen and qualified, or until their earlier resignation or
removal. Any officer elected by the Board of Directors may be removed at any
time by the affirmative vote of a majority of the Board of Directors. Any
vacancy occurring in any office of the Corporation shall be filled by the Board
of Directors. The salaries of all officers who are directors of the Corporation
shall be fixed by the Board of Directors.
 
                                     II-B-4
<PAGE>
    SECTION 3. Voting Securities Owned by the Corporation. Powers of attorney,
proxies, waivers of notice of meeting, consents and other instruments relating
to securities owned by the Corporation may be executed in the name of and on
behalf of the Corporation by the President or any Vice President and any such
officer may, in the name and on behalf of the Corporation, take all such action
as any such officer may deem advisable to vote in person or by proxy at any
meeting of security holders of any corporation in which the Corporation may own
securities and at any such meeting shall possess and may exercise any and all
rights and power incident to the ownership of such securities and which, as the
owner thereof, the Corporation might have exercised and possessed if present.
The Board of Directors may, by resolution, from time to time confer like powers
upon any other person or persons.
 
    SECTION 4. Chairman of the Board of Directors. The Chairman of the Board of
Directors, if there be one, shall preside at all meetings of the stockholders
and of the Board of Directors. Except where by law the signature of the
President is required, the Chairman of the Board of Directors shall possess the
same power as the President to sign all contracts, certificates and other
instruments of the Corporation which may be authorized by the Board of
Directors. During the absence or disability of the President, the Chairman of
the Board of Directors shall exercise all the powers and discharge all the
duties of the President. The Chairman of the Board of Directors shall also
perform such other duties and may exercise such other powers as from time to
time may be assigned to him by these Bylaws or by the Board of Directors.
 
    SECTION 5. President. The President shall, subject to the control of the
Board of Directors and, if there be one, the Chairman of the Board of Directors,
have general supervision of the business of the Corporation and shall see that
all orders and resolutions of the Board of Directors are carried into effect. He
shall execute all bonds, mortgages, contracts and other instruments of the
Corporation requiring a seal, under the seal of the Corporation, except where
required or permitted by law to be otherwise signed and executed and except that
the other officers of the Corporation may sign and execute documents when so
authorized by these Bylaws, the Board of Directors or the President. In the
absence or disability of the Chairman of the Board of Directors, or if there be
none, the President shall preside at all meetings of the stockholders and the
Board of Directors. The President shall also perform such other duties and may
exercise such other powers as from time to time may be assigned to him by these
Bylaws or by the Board of Directors.
 
    SECTION 6. Vice Presidents. At the request of the President or in his
absence or in the event of his inability or refusal to act (and if there be no
Chairman of the Board of Directors), the Vice President or the Vice Presidents
if there is more than one (in the order designated by the Board of Directors)
shall perform the duties of the President, and when so acting, shall have all
the powers of and be subject to all the restrictions upon the President. Each
Vice President shall perform such other duties and have such other powers as the
Board of Directors from time to time may prescribe. If there be no Chairman of
the Board of Directors and no Vice President, the Board of Directors shall
designate the officer of the Corporation who, in the absence of the President or
in the event of the inability or refusal of the President to act, shall perform
the duties of the President, and when so acting, shall have all the powers of
and be subject to all the restrictions upon the President.
 
    SECTION 7. Secretary. The Secretary shall attend all meetings of the Board
of Directors and all meetings of stockholders and record all the proceedings
thereat in a book or books to be kept for that purpose; the Secretary shall also
perform like duties for the standing committees when required. The Secretary
shall give, or cause to be given, notice of all meetings of the stockholders and
special meetings of the Board of Directors, and shall perform such other duties
as may be prescribed by the Board of Directors or President, under whose
supervision he shall be. If the Secretary shall be unable or shall refuse to
cause to be given notice of all meetings of the stockholders and special
meetings of the Board of Directors, and if there be no Assistant Secretary, then
either the Board of Directors or the President may choose another officer to
cause such notice to be given. The Secretary shall have custody of the seal of
the Corporation and the Secretary or any Assistant Secretary, if there be one,
shall have authority to
 
                                     II-B-5
<PAGE>
affix the same to any instrument requiring it and when so affixed, it may be
attested by the signature of the Secretary or by the signature of any such
Assistant Secretary. The Board of Directors may give general authority to any
other officer to affix the seal of the Corporation and to attest the affixing by
his signature. The Secretary shall see that all books, reports, statements,
certificates and other documents and records required by law to be kept or filed
are properly kept or filed, as the case may be.
 
    SECTION 8. Treasurer. The Treasurer shall have the custody of the corporate
funds and securities and shall keep full and accurate accounts of receipts and
disbursements in books belonging to the Corporation and shall deposit all moneys
and other valuable effects in the name and to the credit of the Corporation in
such depositories as may be designated by the Board of Directors. The Treasurer
shall disburse the funds of the Corporation as may be ordered by the Board of
Directors, taking proper vouchers for such disbursements, and shall render to
the President and the Board of Directors, at its regular meetings, or when the
Board of Directors so requires, an account of all his transactions as Treasurer
and of the financial condition of the Corporation. If required by the Board of
Directors, the Treasurer shall give the Corporation a bond in such sum and with
such surety or sureties as shall be satisfactory to the Board of Directors for
the faithful performance of the duties of his office and for the restoration to
the Corporation, in case of his death, resignation, retirement or removal from
office, of all books, papers, vouchers, money and other property of whatever
kind in his possession or under his control belonging to the Corporation.
 
    SECTION 9. Assistant Secretaries. Except as may be otherwise provided in
these Bylaws, Assistant Secretaries, if there be any, shall perform such duties
and have such powers as from time to time may be assigned to them by the Board
of Directors, the President, any Vice President, if there be one, or the
Secretary, and in the absence of the Secretary or in the event of his disability
or refusal to act, shall perform the duties of the Secretary, and when so
acting, shall have all the powers of and be subject to all the restrictions upon
the Secretary.
 
    SECTION 10. Assistant Treasurers. Assistant Treasurers, if there be any,
shall perform such duties and have such powers as from time to time may be
assigned to them by the Board of Directors, the President, any Vice President,
if there be one, or the Treasurer, and in the absence of the Treasurer or in the
event of his disability or refusal to act, shall perform the duties of the
Treasurer, and when so acting, shall have all the powers of and be subject to
all the restrictions upon the Treasurer. If required by the Board of Directors,
an Assistant Treasurer shall give the Corporation a bond in such sum and with
such surety or sureties as shall be satisfactory to the Board of Directors for
the faithful performance of the duties of his office and for the restoration to
the Corporation, in case of his death, resignation, retirement or removal from
office, of all books, papers, vouchers, money and other property of whatever
kind in his possession or under his control belonging to the Corporation.
 
    SECTION 11. Controller. The Controller shall establish and maintain the
accounting records of the Corporation in accordance with generally accepted
accounting principles applied on a consistent basis, maintain proper internal
control of the assets of the Corporation and shall perform such other duties as
the Board of Directors, the President or any Vice President of the Corporation
may prescribe.
 
    SECTION 12. Other Officers. Such other officers as the Board of Directors
may choose shall perform such duties and have such powers as from time to time
may be assigned to them by the Board of Directors. The Board of Directors may
delegate to any other officer of the Corporation the power to choose such other
officers and to prescribe their respective duties and powers.
 
                                     II-B-6
<PAGE>
                                   ARTICLE V
 
                                     STOCK
 
    SECTION 1. Form of Certificates. Every holder of stock in the Corporation
shall be entitled to have a certificate signed, in the name of the Corporation
(i) by the Chairman of the Board of Directors, the President or a Vice President
and (ii) by the Treasurer or an Assistant Treasurer, or the Secretary or an
Assistant Secretary of the Corporation, certifying the number of shares owned by
him in the Corporation.
 
    SECTION 2. Signatures. Any or all of the signatures on the certificate may
be a facsimile, including, but not limited to, signatures of officers of the
Corporation and countersignatures of a transfer agent or registrar. In case any
officer, transfer agent or registrar who has signed or whose facsimile signature
has been placed upon a certificate shall have ceased to be such officer,
transfer agent or registrar before such certificate is issued, it may be issued
by the Corporation with the same effect as if he were such officer, transfer
agent or registrar at the date of issue.
 
    SECTION 3. Lost Certificates. The Board of Directors may direct a new
certificate to be issued in place of any certificate theretofore issued by the
Corporation alleged to have been lost, stolen or destroyed, upon the making of
an affidavit of that fact by the person claiming the certificate of stock to be
lost, stolen or destroyed. When authorizing such issue of a new certificate, the
Board of Directors may, in its discretion and as a condition precedent to the
issuance thereof, require the owner of such lost, stolen or destroyed
certificate, or his legal representative, to advertise the same in such manner
as the Board of Directors shall require and/or to give the Corporation a bond in
such sum as it may direct as indemnity against any claim that may be made
against the Corporation with respect to the certificate alleged to have been
lost, stolen or destroyed.
 
    SECTION 4. Transfers. Stock of the Corporation shall be transferable in the
manner prescribed by law and in these Bylaws. Transfers of stock shall be made
on the books of the Corporation only by the person named in the certificate or
by his attorney lawfully constituted in writing and upon the surrender of the
certificate therefor, which shall be cancelled before a new certificate shall be
issued.
 
    SECTION 5. Record Date. In order that the Corporation may determine the
stockholders entitled to notice of or to vote at any meeting of stockholders or
any adjournment thereof, or entitled to express consent to corporate action in
writing without a meeting, or entitled to receive payment of any dividend or
other distribution or allotment of any rights, or entitled to exercise any
rights in respect of any change, conversion or exchange of stock, or for the
purpose of any other lawful action, the Board of Directors may fix, in advance,
a record date, which shall not be more than sixty days nor less than ten days
before the date of such meeting, nor more than sixty days prior to any other
action. A determination of stockholders of record entitled to notice of or to
vote at a meeting of stockholders shall apply to any adjournment of the meeting;
provided, however, that the Board of Directors may fix a new record date for the
adjourned meeting.
 
    SECTION 6. Beneficial Owners. The Corporation shall be entitled to recognize
the exclusive right of a person registered on its books as the owner of shares
to receive dividends, and to vote as such owner, and to hold liable for calls
and assessments a person registered on its books as the owner of shares, and
shall not be bound to recognize any equitable or other claim to or interest in
such share or shares on the part of any other person, whether or not it shall
have express or other notice thereof, except as otherwise provided by law.
 
                                     II-B-7
<PAGE>
                                   ARTICLE VI
 
                                    NOTICES
 
    SECTION 1. Notices. Whenever written notice is required by law, the
Certificate of Incorporation or these Bylaws, to be given to any director,
member of a committee or stockholder, such notice may be given by mail,
addressed to such director, member of a committee or stockholder, at his address
as it appears on the records of the Corporation, with postage thereon prepaid,
and such notice shall be deemed to be given at the time when the same shall be
deposited in the United States mail. Written notice may also be given personally
or by telegram, telex or cable.
 
    SECTION 2. Waivers of Notice. Whenever any notice is required by law, the
Certificate of Incorporation or these Bylaws, to be given to any director,
member of a committee or stockholder, a waiver thereof in writing, signed, by
the person or persons entitled to said notice, whether before or after the time
stated therein, shall be deemed equivalent thereto.
 
                                  ARTICLE VII
 
                               GENERAL PROVISIONS
 
    SECTION 1. Dividends. Dividends upon the capital stock of the Corporation,
subject to the provisions of the Certificate of Incorporation, if any, may be
declared by the Board of Directors at any regular or special meeting, and may be
paid in cash, in property, or in shares of the capital stock. Before payment of
any dividend, there may be set aside out of any funds of the Corporation
available for dividends such sum or sums as the Board of Directors from time to
time, in its absolute discretion, deems proper as a reserve or reserves to meet
contingencies, or for equalizing dividends, or for repairing or maintaining any
property of the Corporation, or for any proper purpose, and the Board of
Directors may modify or abolish any such reserve.
 
    SECTION 2. Disbursements. All checks or demands for money and notes of the
Corporation shall be signed by such officer or officers or such other person or
persons as the Board of Directors may from time to time designate.
 
    SECTION 3. Fiscal Year. The fiscal year of the Corporation shall end on
December 31, unless the fiscal year is otherwise changed by affirmative
resolution of the entire Board of Directors.
 
    SECTION 4. Corporate Seal. The corporate seal shall have inscribed thereon
the name of the Corporation and the words "Corporate Seal, Delaware". The seal
may be used by causing it or a facsimile thereof to be impressed or affixed or
reproduced or otherwise.
 
                                     II-B-8
<PAGE>
                                                                     ANNEX III-A
 
                            PROMUS HOTEL CORPORATION
                             1995 STOCK OPTION PLAN
 
A. PURPOSE
 
    The purpose of the Promus Hotel Corporation 1995 Stock Option Plan (the
"Plan") is to attract and retain outstanding key employees and to provide an
incentive to, and encourage stock ownership in Promus Hotel Corporation, a
Delaware corporation (the "Company"), by those employees responsible for the
policies and operations of the Company or its Subsidiaries. As used herein,
"Subsidiary" means any domestic or foreign corporation, at least 50% of the
outstanding voting stock or voting power of which is beneficially owned,
directly or indirectly, by the Company.
 
B. ADMINISTRATION
 
    1. This Plan shall be administered by the Human Resources Committee (the
"Committee") of the Board of Directors (the "Board") of the Company. The
Committee shall consist of not less than three members of the Board of
Directors. No person shall be appointed to the Committee (i) who is (or has been
during the one-year period prior to such appointment) eligible to receive an
award under the Plan or any other stock, stock option or stock appreciation
right plan of the Company, a Subsidiary or a Parent Company other than a plan or
provision of a plan specifically developed for, or made available to, members of
the Board who are not employees and which otherwise complies with subsection
(b)(1)(iii) of Rule 16b-3 ("Rule 16b-3") under Section 16 ("Section 16") of the
Securities Exchange Act of 1934, as amended (the "Exchange Act") or any
successor provision; or (ii) who has received options under the Plan if at the
time of such appointment, the options have not been exercised. In addition, each
member of the Committee must be an "outside director" for purposes of Section
162(m) of the Internal Revenue Code of 1986, as amended (the "Code") ("Section
162(m)"). As used herein, "Parent Company" means any domestic or foreign
corporation that beneficially owns, directly or indirectly, at least 50% of the
outstanding voting stock or voting power of the Company.
 
    2. The Committee shall have full authority and discretion to determine,
consistent with the provisions of this Plan: (1) the employees who should be
granted options; (2) whether the option or options shall be an incentive stock
option or a non-qualified stock option; (3) the times at which options shall be
granted; (4) subject to Section F, the option price of the shares subject to
each option; (5) the number of shares subject to each option; (6) subject to
Section I, the period during which each option becomes exercisable; (7) other
terms and conditions of each option; and (8) whether an option or stock
appreciation right is intended to qualify as performance-based compensation
under Section 162(m).
 
    3. Subject to Section N5, the Committee shall further have discretion at any
time and from time to time to accelerate the date or dates when outstanding
options become exercisable and to decrease the option price of outstanding
options. The Committee may in its discretion change any incentive stock option
to a non-qualified stock option without liability to any employee who has
received options under this Plan (an "Optionee"). Subject to Section N5, the
Committee shall also have full authority and discretion to adopt such rules,
regulations and procedures as it shall deem necessary for the administration of
the Plan and to interpret, amend or revoke any such rules, regulations or
procedures.
 
    4. The Committee may in its discretion provide in the terms of any stock
option that the number of Shares subject to such option will be decreased if the
participant's grade level is reduced by the Company, any Subsidiary or any
Parent Company, for performance, by reason of change in job functions or
responsibilities, or by reason of transfer to a different position during the
term of the option. Options that become exercisable prior to the reduction in
the option award shall not be affected.
 
                                    III-A-1
<PAGE>
    5. The Committee's interpretation and construction of any provisions of this
Plan or any option granted hereunder shall be final, conclusive and binding upon
all Optionees, the Company and all other interested parties.
 
    6. In its absolute discretion, the Board may at any time and from time to
time exercise any and all rights and duties of the Committee under the Plan
except with respect to matters which under Rule 16b-3, Section 16 or Section
162(m) are required to be determined in the absolute discretion of the
Committee.
 
C. ELIGIBILITY
 
    1. The Committee shall from time to time determine the key management
employees of the Company and any of its Subsidiaries who shall be granted
options under the Plan. No incentive stock option shall be granted to any
director of the Company who is not an employee of the Company, any of its
Subsidiaries or any of its Parent Companies. An employee who has been granted an
option may be granted an additional option or options under this Plan if the
Committee shall so determine. The granting of an option under this Plan shall
not affect any outstanding stock option previously granted to an Optionee under
this Plan or any other plan of the Company, a Subsidiary or a Parent Company.
 
D. SHARES OF STOCK SUBJECT TO THIS PLAN
 
    1. The number of shares which may be issued pursuant to the options granted
by the Committee under this Plan shall not exceed 2,625,000 shares of Common
Stock. Such shares may be authorized and issued shares or shares previously
acquired or to be acquired by the Company and held in treasury. Any shares
subject to an option which expires for any reason, is forfeited, or is
terminated unexercised as to such shares may again be subject to an option under
this Plan. To the extent that a stock appreciation right shall have been
exercised and paid in cash, the number of shares subject to the related option,
or portion thereof, may again be subject to an option under this Plan.
 
    2. The maximum number of shares with respect to which options or stock
appreciation rights may be granted in any year to any one employee shall be
250,000 (the "Award Limit"); provided that the Award Limit shall be
appropriately adjusted by the Committee in accordance with Section N hereof. To
the extent required by Section 162(m), options which are canceled continue to be
counted against the Award Limit and if, after grant of an option, the price of
shares subject to such option is reduced, the transaction will be treated as a
cancellation of the option and a grant of a new option and both the option
deemed to be canceled and the option deemed to be granted will be counted
against the Award Limit. To the extent required by Section 162(m), if after the
grant of a stock appreciation right, the price of shares subject to the related
underlying option is reduced, the transaction is treated as a cancellation of
the stock appreciation right and a grant of a new stock appreciation right and
both the stock appreciation right deemed to be cancelled and the stock
appreciation right deemed to be granted are counted against the Award Limit.
 
E. ISSUANCE AND TERMS OF OPTION CERTIFICATES
 
    Each key management employee to whom an option is granted under this Plan
shall be entitled to receive an appropriate certificate evidencing his option
and referring to the terms and conditions of this Plan.
 
F. OPTION PRICE
 
    1. Each option shall state the number of shares to which it pertains and
shall state the option price. Subject to the foregoing, the price of an option
or stock appreciation right intended to qualify as performance-based
compensation under Section 162(m) and incentive stock options shall not be less
than 100% (110% in the case of an incentive stock option granted to an
individual owning (within the meaning of Section 424(d) of the Code) more than
10% of the total combined voting power of all classes
 
                                    III-A-2
<PAGE>
of stock of the Company, any Subsidiary or any Parent Company) of the Fair
Market Value of the Common Stock on the date the option is granted. The option
price of any option under the Plan regardless of the date of the option shall
not be less than the par value per share of the Common Stock as provided in the
Company's Certificate of Incorporation, provided, that non-qualified options
shall not be issued under this Plan at less than the average of the high and low
prices of the Company's Common Stock on the principal exchange or system where
the Common Stock is traded on the date that the option is granted or, if such
date is not a trading day, the preceding trading day. "Fair Market Value" of a
share of Common Stock as of a given date shall be: (i) the closing price of a
share of Common Stock on the principal exchange on which shares of Common Stock
are then trading, if any, on the day previous to such date, or if shares were
not traded on the day previous to such dates, then on the next preceding trading
day during which a sale occurred; or (ii) if such stock is not traded on an
exchange but is quoted on NASDAQ or a successor quotation system, (1) the last
sales price (if the stock is then listed as a National Market Issue under the
NASD National Market System) or (2) the mean between the closing representative
bid and asked prices (in all other cases) for the stock on the day previous to
such date as reported by NASDAQ or such successor quotation system; or (iii) if
such stock is not publicly traded on an exchange and not quoted on NASDAQ or a
successor quotation system, the mean between the closing bid and asked prices
for the stock, on the day previous to such date, as determined in good faith by
the Committee; or (iv) if Common Stock is not publicly traded, the fair market
value established by the Committee acting in good faith; provided that if there
has been no sale of Common Stock during the 30-day period prior to the date of
the calculation provided for in this sentence, then such stock shall not be
considered to be trading on an exchange or quoted on the NASDAQ or successor
quotation system.
 
    2. The option price shall be payable in United States dollars upon the
exercise of the option and may be paid in cash, by check, or in shares of Common
Stock having a total Fair Market Value on the date of exercise equal to the
option price. The Company may also permit the option price incurred by reason of
the exercise of an option to be satisfied by withholding shares (that would
otherwise be obtained upon such exercise) having a Fair Market Value equal to
the aggregate option price of the exercised option. The Company may permit
Optionees to use cashless exercise methods that are permitted by law and in
connection therewith the Company may establish a cashless exercise program
including a program where the commissions on the sale of stock subject to an
exercised option are paid by the Company.
 
    3. The proceeds received by the Company from the sale of Common Stock
subject to option are to be added to the general funds of the Company and used
for its corporate purposes.
 
G. TREATMENT OF CERTAIN OPTIONS; CERTAIN LIMITATIONS ON GRANT
 
    1. Subject to the provisions of this Section G, the Committee may grant
under this Plan both incentive stock options under Section 422 of the Code and
non-qualified stock options not subject to Section 422 of the Code.
 
    2. To the extent that the aggregate Fair Market Value (determined at the
time the option is granted) of the stock with respect to which incentive stock
options (within the meaning of Section 422 of the Code, but without regard to
Section 422(d) of the Code) are exercisable for the first time by an Optionee
during any calendar year (under the Plan and all other incentive stock option
plans of the Company, any Subsidiary and any Parent Company) shall exceed
$100,000, such options shall be taxed as non-qualified options. The rule set
forth in the preceding sentence shall be applied by taking options into account
in the order in which they are granted.
 
    3. Incentive stock options granted hereunder shall at the time of grant
qualify as "incentive stock options" under Section 422 of the Code.
 
                                    III-A-3
<PAGE>
H. STOCK APPRECIATION RIGHTS
 
    1. At the discretion of the Committee, any option granted under this Plan
may include a stock appreciation right. The Committee may impose conditions upon
the grant or exercise of the stock appreciation right which conditions may
include a condition that the stock appreciation right may only be exercised in
accordance with rules and regulations adopted by the Committee from time to
time. Such rules and regulations may govern the right to exercise the stock
appreciation right granted prior to the adoption or amendment of such rules and
regulations as well as stock appreciation rights granted thereafter. The
Committee may amend any outstanding option or options to grant stock
appreciation rights with respect to the shares covered by any such option or
options if the original option or options did not contain such rights.
 
    2. A "stock appreciation right" is the right of an Optionee, without payment
to the Company (except for applicable withholding taxes), to receive the excess
of the Fair Market Value over the option price per share as provided in the
related underlying option. A stock appreciation right shall pertain to, and be
granted only in conjunction with, a related underlying option granted under this
Plan and shall be exercisable and exercised only to the extent that the related
option is exercisable. The number of shares of Common Stock subject to the stock
appreciation right shall be all or part of the shares subject to the related
option, as determined by the Committee. The stock appreciation right shall
either become all or partially non-exercisable and shall be all or partially
forfeited if the exercisable portion, or any part thereof, of the related option
is exercised and vice versa. A stock appreciation right may only be exercised if
the Fair Market Value per share of the Common Stock on the exercise date exceeds
the option price per share under the related underlying option.
 
    3. Subject to any restrictions or conditions imposed by the Committee, a
stock appreciation right may be exercised by the Optionee as to a number of
shares of the Common Stock under its related option only upon the surrender of
exercise rights with respect to a like number of shares of the Common Stock
available to the exercisable portion of the related option. Upon the exercise of
a stock appreciation right and the surrender of the exercisable portion of the
related option, the Optionee shall be awarded cash, shares of the Common Stock
or a combination of shares and cash at the discretion of the Committee. The
award shall have a total value equal to the product obtained by multiplying (i)
the excess of the Fair Market Value per share on the date on which the stock
appreciation right is exercised over the option price per share by (ii) the
number of shares subject to the exercisable portion of the related option so
surrendered.
 
    4. The portion of the stock appreciation right which may be awarded in cash
shall be determined by the Committee from time to time. The number of shares
awardable to an Optionee with respect to the non-cash portion of a stock
appreciation right shall be determined by dividing such non-cash portion by the
Fair Market Value per share on the exercisable date. No fractional shares shall
be issued.
 
I. TERM AND EXERCISE OF OPTIONS AND STOCK APPRECIATION RIGHTS
 
    Each option and stock appreciation right granted under this Plan shall be
exercisable on the dates and for the number of shares as shall be provided in
the option certificate evidencing the option granted by the Committee and the
terms thereof. An Optionee may exercise his option only by delivering to the
Company written notice of intent to exercise and by complying with all terms of
such option. No stock option shall be exercisable after the expiration of ten
years and one day (ten years in the case of an incentive stock option) from the
date of grant of the option or, in the case of an incentive stock option granted
to an Optionee owning (within the meaning of Section 424(d) of the Code), at the
time the option was granted, more than 10% of the total combined voting power of
all classes of stock of the Company, any Subsidiary or any Parent Company, the
expiration of five years from the date of grant of the option. Provided,
however, that where death, retirement for age or determination of disability
occurs during the one year period ending ten years and one day from the date of
grant of the option, no option that is not an incentive stock option shall be
exercisable after the expiration of eleven years and one day
 
                                    III-A-4
<PAGE>
from the date of grant of the option. With respect to persons subject to the
provisions of Section 16(b): (i) except in the case of death or disability
(within the meaning of Section 22(e)(3) of the Code) of the Optionee, no stock
appreciation right related to any stock option shall be exercisable earlier than
six months from the date of grant of the stock appreciation right, (ii) where an
outstanding option is subsequently amended to include the grant of a stock
appreciation right, no such stock appreciation right shall be exercisable
earlier than six months from the date of grant of such right and (iii) a stock
appreciation right may only be exercised during the period beginning on the
third business day following the date of the Company's release of its quarterly
or annual summary statements of sales and earnings and ending on the twelfth
business day following such date.
 
J. NONTRANSFERABILITY
 
    No option, stock appreciation right or interest or right therein or part
thereof shall be subject to liability for the debts, contracts or engagements of
the Optionee or his successors in interest or shall be subject to liability for
the debts, contracts or engagements of the Optionee or his successors in
interest or shall be subject to disposition by transfer, alienation,
anticipation, pledge, encumbrance, assignment or any other means whether such
disposition be voluntary or involuntary or by operation of law by judgment,
levy, attachment, garnishment or any other legal or equitable proceedings
(including bankruptcy), and any attempted disposition thereof shall be null and
void and of no effect; provided, however, that nothing in this Section J shall
prevent transfers by will or by the applicable laws of descent and distribution.
 
K. REQUIREMENTS OF LAW
 
    The granting of options and the issuance of shares of Common Stock upon the
exercise of an option or of a stock appreciation right or the awarding of cash
upon the exercise of a stock appreciation right shall be subject to all
applicable laws, rules and regulations and shares shall not be issued except
upon approval of proper government agencies or stock exchanges as may be
required.
 
L. TERMINATION OF EMPLOYMENT
 
    If an Optionee shall cease to be employed by the Company or its Subsidiaries
as a result of retirement for age or disability, he may (subject to Section I),
but only within a period of ninety days (one year in the case of options that
are not incentive stock options) beginning the day following the date of such
termination of employment (or the date of determination of disability for
options that are not incentive stock options), exercise his option or his stock
appreciation right, to the extent that he was entitled to exercise it at the
date of such termination of employment (or the date of determination of
disability for options that are not incentive stock options). Termination for
any other reason (other than death) shall result in cancellation of the option
or stock appreciation right as of the close of business on the date of such
termination. For purposes of this Plan, termination of employment means removal
from the Company's payroll unless otherwise agreed by the Company and the
Optionee.
 
M. DEATH OF OPTIONEE
 
    In the event of the death of an Optionee while in the employ of the Company,
its Subsidiaries or its Parent Companies, the option or stock appreciation right
theretofore granted to him shall be exercisable within a period of one year
after the date of death and then only if and to the extent that he was entitled
to exercise it at the date of his death including any option that may have been
accelerated by reason of his death. Such exercise shall be made only by the
executor or administrator of his estate (upon presenting proper proof of
appointment and authority to act) or by the person or persons to whom his rights
under the option shall have passed by his will or by the applicable laws of
descent and distribution subject to the Company being properly assured and
legally advised of the rights of such beneficiaries.
 
                                    III-A-5
<PAGE>
    Notwithstanding the provisions of Sections I, L and M herein or any other
provisions of the Plan, an Optionee with ten years of service shall have a two
year period, and an Optionee with twenty years of service shall have a three
year period, after retirement for age, death or determination of disability to
exercise any option to the extent it was exercisable on the date of such event,
provided that (1) for incentive stock options this two or three year period will
not extend beyond the normal term of the option, and (2) for non-incentive stock
options, the normal term of the option will be extended up to a maximum term of
thirteen years and one day to accommodate the two or three year extension in
cases where retirement, death or determination of disability occurs within the
three years prior to the end of the normal term of the option.
 
N. ADJUSTMENTS
 
    1. Subject to Section N5 but notwithstanding any other term of this Plan, in
the event that the Committee determines that any dividend or other distribution
(whether in the form of cash, Common Stock, other securities, or other
property), recapitalization, reclassification, stock split, reverse stock split,
reorganization, merger, consolidation, split-up, spin-off, combination,
repurchase, or exchange of Common Stock or other securities of the Company,
issuance of warrants or other rights to purchase Common Stock or other
securities of the Company, or other similar corporate transaction or event, in
the Committee's sole discretion, affects the Common Stock such that an
adjustment is determined by the Committee to be appropriate in order to prevent
dilution or enlargement of the benefits or potential benefits intended to be
made available under the Plan or with respect to any option or stock
appreciation right, then the Committee shall, in such manner as it may deem
equitable, adjust any or all of
 
        (a) the number and type of shares of Common Stock (or other securities
    or property) with respect to which options and stock appreciation rights may
    be granted under the plan (including, but not limited to, adjustments of the
    limitations in Section D or the maximum number and kind of shares which may
    be issued and adjustments of the Award Limit),
 
        (b) the number and type of shares of Common Stock subject to outstanding
    options and stock appreciation rights, and
 
        (c) the grant or exercise price with respect to any option or stock
    appreciation right.
 
    2. Subject to Section N5 but notwithstanding any other term of this Plan, in
the event of any corporate transaction or other event described in Section N1
which results in shares of Common Stock being exchanged for or converted into
cash, securities (including securities of another corporation) or other
property, the Committee will have the right to terminate this Plan as of the
date of the event or transaction, in which case all options and stock
appreciation rights granted under this Plan shall become the right to receive
such cash, securities or other property, net of any applicable exercise price.
 
    3. Subject to Section N5 but notwithstanding any other term of this Plan, in
the event of any corporate transaction or other event described in Section N1 or
any unusual or nonrecurring transactions or events affecting the Company, any
affiliate of the Company, or the financial statements of the Company or any
affiliate, or of changes in applicable laws, regulations, or accounting
principles, the Committee in its discretion is hereby authorized to take any one
or more of the following actions whenever the Committee determines that such
action is appropriate in order to prevent dilution or enlargement of the
benefits or potential benefits intended to be made available under the Plan or
with respect to any option or stock appreciation right, to facilitate such
transactions or events or to give effect to such changes in laws, regulations or
principles:
 
        (a) In its discretion, and on such terms and conditions as it deems
    appropriate, the Committee may provide either automatically or upon the
    optionee's request, for either the purchase of any such option or stock
    appreciation right for an amount of cash equal to the amount that could have
    been attained upon the exercise of such option or stock appreciation right
    or realization of the optionee's rights had such option or stock
    appreciation right been currently exercisable or payable
 
                                    III-A-6
<PAGE>
    or the replacement of such option or stock appreciation right with other
    rights or property selected by the Committee in its sole discretion;
 
        (b) In its discretion, the Committee may provide, either by the terms of
    such option or stock appreciation right or by a resolution adopted prior to
    the occurrence of such transaction or event that it cannot be exercised
    after such event;
 
        (c) In its discretion, and on such terms and conditions as it deems
    appropriate, the Committee may provide, either by the terms of such option
    or stock appreciation right or by a resolution adopted prior to the
    occurrence of such transaction or event, that, for a specified period of
    time prior to such transaction or event, such option or stock appreciation
    right shall be exercisable as to all shares covered thereby;
 
        (d) In its discretion, and on such terms and conditions as it deems
    appropriate, the Committee may provide, either by the terms of such option
    or stock appreciation right or by a resolution adopted prior to the
    occurrence of such transaction or event, that upon such event, such option
    or stock appreciation right be assumed by the successor corporation, or a
    parent or subsidiary thereof, or shall be substituted for by similar
    options, rights or awards covering the stock of the successor corporation,
    or a parent or subsidiary thereof, with appropriate adjustments as to the
    number and kind of shares and prices; and
 
        (e) In its discretion, and on such terms and conditions as it deems
    appropriate, the Committee may make adjustments in the number and type of
    shares of Common Stock (or other securities or property) subject to
    outstanding options and stock appreciaiton rights, and/or in the terms and
    conditions of, (including the grant or exercise price), and the criteria
    included in, outstanding options and stock appreciation rights and options
    and stock appreciation rights which may be granted in the future.
 
    4. Subject to Section N5 but notwithstanding any other term of this Plan,
the Committee may, in its discretion, include such further provisions and
limitations in any option or stock appreciation right agreement or certificate,
as it may deem equitable and in the best interests of the Company.
 
    5. With respect to incentive stock options and options and stock
appreciation rights intended to qualify as performance-based compensation under
Section 162(m), no adjustment or action described in this Section N or in any
other provision of the Plan shall be authorized to the extent that such
adjustment or action would cause the Plan to violate Section 422(b)(1) of the
Code or would cause such option or stock appreciation right to fail to so
qualify under Section 162(m), as the case may be, or any successor provisions
thereto. Furthermore, no such adjustment or action shall be authorized to the
extent such adjustment or action would violate Section 16 or Rule 16b-3. The
number of shares of Common Stock subject to any option or stock appreciation
right shall always be rounded to the next whole number.
 
    6. Any decision of the Committee pursuant to the terms of this Section N
shall be final, binding and conclusive upon the participants, the Company and
all other interested parties.
 
O. CLAIM TO STOCK OPTION, OWNERSHIP OR EMPLOYMENT RIGHTS
 
    No employee or other person shall have any claim or right to be granted
options or stock appreciation rights under this Plan. No Optionee, prior to
issuance of the stock, shall be entitled to voting rights, dividends or other
rights of stockholders except as otherwise provided in this Plan or except as
may be approved by the Committee subject to applicable law. Neither this Plan
nor any action taken hereunder shall be construed as giving any employee any
right to be retained in the employ of the Company, a Subsidiary or a Parent
Company, and any such employee may be terminated at any time, with or without
cause.
 
                                    III-A-7
<PAGE>
P. UNSECURED OBLIGATION
 
    Optionees under this Plan shall not have any interest in any fund or
specific asset of the Company by reason of this Plan. No trust shall be created
in connection with this Plan or any award thereunder, and there shall be no
required funding of amounts which may become payable to any Optionee.
 
Q. TAX WITHHOLDING
 
    The Company, a Subsidiary or a Parent Company, as appropriate, shall have
the right to deduct or withhold from all payments or distributions amounts
sufficient to cover any federal, state or local taxes required by law to be
withheld or paid with respect to such payments or distributions and, in the case
of stock appreciation rights for which the Optionee receives Common Stock as
payment, the participant or other person receiving such Common Stock may be
required to pay to the Company, a Subsidiary or a Parent Company, as
appropriate, the amount of any such taxes which the Company, Subsidiary or
Parent Company is required to withhold with respect to such Common Stock. In the
event the cash portion of a stock appreciation right is insufficient to cover
the required withholding, the Optionee may be required to pay to the Company the
amount of such taxes. In the case of non-qualified options, the Company may
require that required withholding taxes be paid to the Company at the time the
option is exercised. The Company may also permit any withholding tax obligations
incurred by reason of the exercise of any stock option to be satisfied by
withholding shares (that would otherwise be obtained upon such exercise) having
a Fair Market Value equal to the aggregate amount of taxes which are to be
withheld. In the case of persons subject to Section 16(b) of the Exchange Act,
such withholding shall be on terms consistent with Rule 16b-3.
 
R. EXPENSES OF PLAN
 
    The expenses of administering the Plan shall be borne by the Company, its
Subsidiaries and its Parent Companies.
 
S. RELIANCE ON REPORTS
 
    Each member of the Committee and each member of the Board shall be fully
justified in relying or acting in good faith upon any report made by the
independent public accountants of the Company, its Subsidiaries and its Parent
Companies and upon any other information furnished in connection with the Plan
by any person or persons other than himself. In no event shall any person who is
or shall have been a member of the Committee or of the Board be liable for any
determination made or other action taken or any omission to act in reliance upon
any report or information or for any action, including the furnishing of
information taken or failure to act, in good faith.
 
T. INDEMNIFICATION
 
    Each person who is or shall have been a member of the Committee or of the
Board or any other persons involved in the administration of this Plan shall be
indemnified and held harmless by the Company against and from any loss, cost,
liability, or expense that may be imposed upon or reasonably incurred by him in
connection with or resulting from any claim, action, suit or proceeding to which
he may be a party or in which he may be involved by reason of any such action
taken or failure to act under the Plan and against and from any and all amounts
paid by him in settlement thereof, with the Company's approval, or paid by him
in satisfaction of judgment in any such action, suit or proceeding against him
provided he shall give the Company an opportunity, at its own expense, to handle
and defend the same before he undertakes to handle and defend it on his own
behalf. The foregoing right of indemnification shall not be exclusive of any
other rights of indemnification to which such person may be entitled under the
Company's articles of incorporation or bylaws, as a matter of law, or otherwise,
or any power that the Company may have to indemnify such person or hold him
harmless.
 
                                    III-A-8
<PAGE>
U. AMENDMENT AND TERMINATION
 
    The Plan may be wholly or partially amended or otherwise modified, suspended
or terminated at any time or from time to time by the Committee. However, no
action of the Committee may (except as provided in Section N) modify the
eligibility requirements of Section C, reduce the minimum option and stock
appreciation rights price requirements of Section F or otherwise amend the Plan
in a manner requiring stockholder approval as a matter of Section 162(m), Rule
16b-3 or Section 16 of the Exchange Act or other applicable law, regulation or
rule without approval of the Company's shareholders given within 12 months
before or after the action by the Committee. Neither the amendment, suspension
nor termination of the Plan shall, without the consent of the holder of the
option or stock appreciation right, impair any rights or obligations under any
option or stock appreciation right theretofore granted. No option or stock
appreciation right may be granted during any period of suspension nor after
termination of the Plan, and in no event may any option or stock appreciation
right be granted under this Plan after the expiration of ten years from the date
the Plan was adopted by the Board.
 
V. CONSIDERATION
 
    The Consideration for the issuance of any option or stock appreciation right
under the Plan shall be the participant's past and future service with the
Company or its Subsidiaries.
 
W. GENDER
 
    Any masculine terminology used in this Plan shall also include the feminine
gender.
 
X. EFFECTIVE DATE OF THE PLAN
 
    This Plan was approved by the Board and the stockholders of the Company on
      and became effective       .
 
                                          PROMUS HOTEL CORPORATION

                                          By
                                             ...................................
                                                       Vice President
 
                                    III-A-9
<PAGE>
                                                                     ANNEX III-B
 
                            PROMUS HOTEL CORPORATION
                           1995 RESTRICTED STOCK PLAN
 
    1. Purpose. The purpose of the Promus Hotel Corporation 1995 Restricted
Stock Plan (the "Plan") is to advance the interests of Promus Hotel Corporation,
a Delaware corporation ("Promus"), and its subsidiaries (the "Company") by
awarding restricted shares of the common stock of Promus, par value $1.50 per
share ("Common Stock"), to key employees of the Company who make significant
contributions to the Company. The Company intends that the Plan will closely
associate the interests of key employees with those of Promus's stockholders and
will facilitate securing, retaining and motivating key employees of high caliber
and potential.
 
    2. Administration
 
        (a) Committee. The Plan shall be administered by the Human Resources
    Committee (the "Committee") of the Board of Directors (the "Board") of
    Promus. No person shall be appointed to the Committee (i) who is (or has
    been during the one-year period prior to such appointment) eligible to
    receive an award under the Plan (except as specifically provided under
    Section 4(b)) or any other stock, stock option or stock appreciation right
    plan of the Company, other than a plan or provision of a plan specifically
    developed for, or made available to, members of the Board who are not
    employees and which otherwise complies with subsection (b)(l)(iii) of Rule
    16b-3 ("Rule 16b-3") under Section 16 ("Section 16") of the Securities
    Exchange Act of 1934, as amended (the "Exchange Act") or any successor
    provision; or (ii) who has received an award under the Plan (except for the
    award specifically provided under Section 4(b)) if at the time of such
    appointment, any restrictions on the transferability of the shares so
    awarded currently remain in effect or remained in effect at any time during
    the twelve-month period immediately prior to such person's appointment to
    the Committee. In addition, each member of the Committee must be an "outside
    director" for purposes of Section 162(m) of the Internal Revenue Code of
    1986, as amended (the "Code") ("Section 162(m)"). The Committee shall have
    full and final authority in its discretion to interpret conclusively the
    provisions of the Plan; to decide all questions of fact arising in its
    application; to determine the employees to whom awards shall be made under
    the Plan; to determine the awards to be made and the amount, size, terms and
    restrictions of each such award; to determine the time when awards will be
    granted; and to make all other determinations necessary or advisable for the
    administration of the Plan, other than, in each such case, determinations
    required in connection with awards granted pursuant to the terms of Section
    4(b).
 
        (b) Certain Administrative Principles. Without intending to limit the
    discretion of the Committee in exercising its judgment in accordance with
    Section 2(a), subject to Section 4(b) the Company currently anticipates that
    awards of shares of Common Stock under the Plan will be made to persons
    selected to participate by the Chief Executive Officer of Promus and
    approved by the Committee in accordance with Section 4(a), based, among
    other things, on individual performance both currently and over time, the
    impact of the individual's position within the Company on the long-term
    performance of the Company, and the individual's potential for advancement
    to positions of greater responsibility.
 
        (c) Reduction in Awards. The Committee may provide in the terms of any
    award of restricted stock (other than awards under Section 4(b)) that the
    award will be decreased if the participant's grade level is reduced by the
    Company for performance, by reason of a change in job functions or
    responsibilities, or by reason of transfer to a different position during
    the term of the award. Shares that vested prior to the reduction in the
    grade level shall not be affected.
 
                                    III-B-1
<PAGE>
        (d) Board Authority. In its absolute discretion, the Board may at any
    time and from time to time exercise any and all rights and duties of the
    Committee under the Plan except with respect to matters which under Section
    16, Rule 16b-3 or Section 162(m) are required to be determined in the
    absolute discretion of the Committee.
 
    3. Shares Subject to Plan. The shares issued under the Plan shall not exceed
in the aggregate 875,000 shares of Common Stock. Such shares may be authorized
and unissued shares or treasury shares. Any shares which are awarded hereunder
and subsequently forfeited shall again be available under the Plan.
 
    4. Participants
 
        (a) Subject to awards required by Section 4(b) below, persons eligible
    to participate in the Plan shall be limited to key employees of the Company
    who are selected by the Chief Executive Officer of Promus and approved by
    the Committee and who, in the judgment of the Committee, make significant
    contributions to the Company. Members of the Board who are not also officers
    or employees of the Company shall not be eligible for selection or awards
    except as specifically provided in Section 4(b).
 
        (b) Each non-employee member of the Board shall receive an award of
    1,000 restricted shares under the following terms:
 
           (1) Each non-employee member of the Board who is a director on the
       Effective Date (as defined in Section 14) shall receive an award of 1,000
       shares. Such shares shall vest in 100 share installments starting April
       1, 1996 and on each April 1 thereafter until April 1, 2005, provided such
       person is a member of the Board on the vesting date.
 
           (2) Any new non-employee member of the Board who is elected or
       appointed after the Effective Date and during the term of the Plan shall
       receive an award of 1,000 shares upon the effective date of his or her
       election or appointment Such shares shall vest in 100 share installments
       on each April 1 starting the year following that person s election or
       appointment to the Board provided such person is a member of the Board on
       the vesting date.
 
           (3) Unvested restricted shares granted to non-employee directors
       shall be forfeited when the director's Board service terminates, except
       all restricted shares shall vest upon: (a) a Change in Control (as
       defined in the Plan's administrative regulations); or (b) upon such
       person's death or disability (as determined by the Committee in its
       discretion); provided, however, that the Board rather than the Committee
       shall exercise all discretion with respect to restricted shares awarded
       to each non-employee member of the Board.
 
           (4) Except as specifically provided above, all other provisions of
       the Plan shall apply to such restricted shares including but not limited
       to the provisions of Section 9 of the Plan concerning adjustments that
       would be made to all restricted shares in the event of corporate changes.
 
    5. Awards. The Committee shall make awards of shares of Common Stock in
accordance with terms and conditions set forth in restricted stock agreements
("Agreements") or participation certificates ("Participation Certificates")
containing such terms and conditions (including those set forth below)
consistent with the Plan as the Committee shall determine.
 
        (a) Restriction Period. At the time of each award (other than an award
    of Replacement Shares), the Committee shall determine the period during
    which the shares awarded shall be subject to the risks of forfeiture and
    other terms and conditions in the applicable Agreements or Participation
    Certificates. The Committee may at any time accelerate the date of lapse of
    restrictions with respect to all or any part of the shares awarded to a
    participant; provided, however, that with respect to any award of restricted
    shares intended to qualify as performance-
 
                                    III-B-2
<PAGE>
    based compensation under Section 162(m) or any successor provisions thereto,
    no such acceleration shall be authorized to the extent that such
    acceleration would cause such restricted shares to fail to so qualify. The
    Committee shall have authority to approve from time to time an award or
    awards of shares of Common Stock, not exceeding 200 shares per individual,
    to persons who are selected by the Chairman of the Board for special
    recognition based on superior past performance, such shares to be issued
    without risk of forfeiture.
 
        (b) Certificates. Each stock certificate issued in respect of shares
    awarded to a participant shall be deposited with Promus, or its designee,
    together with a stock power executed in blank by the participant, and may
    bear an appropriate legend disclosing the restrictions on transferability
    imposed on such shares by the Plan and the Agreements or Participation
    Certificates.
 
        (c) Restrictions Upon Transfer. Shares awarded, and the right to vote
    such shares and to receive dividends thereon, may not be sold, assigned,
    transferred, exchanged, pledged, hypothecated, or otherwise encumbered
    during the restriction period applicable to such shares; provided that the
    right to vote shares awarded pursuant to the Plan may be assigned to a
    voting trust during the restriction period applicable to such shares so long
    as the Committee, in its sole and absolute discretion, approves such
    assignability of voting power in the grant of such shares. During the
    restriction period the participant shall have all other rights of a
    stockholder, including, but not limited to, the right to vote and to receive
    dividends on such shares. If as a result of a stock dividend (whether in
    securities of the Company or of any other company), stock split,
    recapitalization, other adjustment in the stated capital of Promus, or as
    the result of a merger, consolidation, reclassification or other
    reorganization, or any other corporate transaction, Common Stock is
    increased, reduced, or otherwise changed, and by virtue thereof the
    recipient shall be entitled to new or additional or different shares, such
    shares shall be subject to the same terms, conditions and restrictions as
    the original shares.
 
        (d) Lapse of Restrictions. Each Agreement or Participation Certificate
    shall specify the terms and conditions upon which any restrictions upon any
    shares awarded under the Plan shall lapse. Upon the lapse of such
    restrictions, stock certificates evidencing such shares of Common Stock
    without the foregoing restrictive legend shall be issued to the participant
    or to his or her beneficiary or his or her estate as provided in Section
    5(f). Each such new certificate shall bear such alternative legend, if any,
    as the Committee shall specify.
 
        (e) Termination Prior to Lapse of Restrictions. In the event of the
    termination of a participant's employment or, with respect to a non-employee
    director, tenure as a director, as the case may be, for any reason (except
    as provided in Section 5(f) below and as may otherwise be provided in any
    Agreement or Participation Certificate) prior to the lapse of restrictions,
    all shares subject to unlapsed restrictions shall be forfeited by such
    participant to Promus without payment of any consideration by Promus or the
    Company, and neither the participant nor any successors, heirs, assigns or
    personal representatives of such participant shall thereafter have any
    further rights or interest in such shares or stock certificates.
 
        (f) Death, Disability or Retirement of Participants. The Committee shall
    from time to time adopt policies and procedures applicable to awards that
    will govern the lapse or nonlapse of restrictions and the rights of
    participants and beneficiaries in the event of death, disability or
    retirement of participants. The Committee shall have authority to define
    disability and retirement and other terms, and the Committee's policies and
    procedures may differ with respect to awards granted at different times and
    with respect to awards granted to different persons. A participant's rights
    in the event of death, disability or retirement shall be set forth in the
    Agreement or Participation Certificate that evidences an award to the
    participant.
 
                                    III-B-3
<PAGE>
        (g) Upon each award of restricted shares under this Plan which the
    Committee intends to qualify as performance-based compensation under Section
    162(m), the Committee shall indicate that such award is intended to so
    qualify.
 
    6. Rights to Terminate Employment. Nothing in the Plan or in any Agreement
or Participation Certificate shall confer upon any participant the right to
continue in the employment of the Company or affect any right which the Company
may have to terminate at any time, with or without cause, the employment of such
participant.
 
    7. Withholding. Whenever Promus proposes or is required to issue or transfer
shares of Common Stock under the Plan, Promus shall have the right to withhold
from sums due the recipient, or to require the recipient to remit to Promus, any
amount sufficient to satisfy any federal, state and/or local withholding tax
requirements prior to the delivery of any certificate for such shares. Whenever
payments are to be made in cash, such payments shall be net of an amount
sufficient to satisfy any federal, state and/or local withholding tax
requirements imposed with respect to such payments.
 
    8. Non-Uniform Determinations. The Committee's determinations under the Plan
(including, without limitation, determinations of the persons to receive awards,
the form, amount and timing of such awards, and the terms and provisions of such
awards and the Agreements or Participation Certificates) need not be uniform and
may be made by it selectively among persons who receive, or are eligible to
receive, awards under the Plan, regardless of whether such persons are similarly
situated.
 
    9. Adjustments.
 
        (a) Subject to Section 9(e) but notwithstanding any other term of this
    Plan, in the event that the Committee (or the Board in the case of
    restricted shares awarded to non-employee members of the Board) determines
    that any dividend or other distribution (whether in the form of cash, Common
    Stock, other securities, or other property), recapitalization,
    reclassification, stock split, reverse stock split, reorganization, merger,
    consolidation, split-up, spin-off, combination, repurchase, or exchange of
    Common Stock or other securities of the Company, issuance of warrants or
    other rights to purchase Common Stock or other securities of the Company, or
    other similar corporate transaction or event, in the Committee's sole
    discretion, affects the Common Stock such that an adjustment is determined
    by the Committee (or the Board in the case of restricted shares to
    non-employee members of the Board) to be appropriate in order to prevent
    dilution or enlargement of the benefits or potential benefits intended to be
    made available under the Plan or with respect to an award or awards, then
    the Committee shall, in such manner as it may deem equitable, adjust any or
    all of:
 
           (i) the number and type of shares of Common Stock (or other
       securities or property) which may be granted under the Plan (including,
       but not limited to, adjustments of the maximum number and kind of shares
       which may be issued); and
 
           (ii) with respect to restricted shares which remain subject to
       restrictions imposed under this Plan, the number and type of shares of
       Common Stock subject to such restricted stock awards.
 
        (b) Subject to Section 9(e) but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or event described in
    paragraph (a) which results in shares of Common Stock being exchanged for or
    converted into cash, securities or other property (including securities of
    another corporation), the Committee will have the right to terminate this
    Plan as of the date of the transaction or event, in which case all
    restricted stock awards which remain subject to restrictions imposed under
    the Plan shall become the right to receive such cash, securities or other
    property.
 
        (c) Subject to Section 9(e) but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or other event described in
    Section 9(a) or any unusual or nonrecurring transactions affecting the
    Company, any affiliate of the Company, or the financial statements of the
 
                                    III-B-4
<PAGE>
    Company or any affiliate, or of changes in applicable laws, regulations, or
    accounting principles,, the Committee (or the Board in the case of
    restricted shares awarded to non-employee members of the Board), in its
    discretion is hereby authorized to take any one or more of the following
    actions whenever the Committee determines that much action is appropriate in
    order to prevent dilution or enlargement of the benefits or potential
    benefits intended to be made available under the Plan or with respect to any
    award or awards, to facilitate such transactions or events or to give effect
    to such changes in laws, regulations or principles:
 
           (i) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may provide, either
       automatically or upon the participant's request, for either the purchase
       of some or all shares which remain subject to restrictions imposed under
       this Plan for an amount of cash equal to the amount that could have been
       attained upon the sale of such shares or realization of the
       participants's rights had the restrictions on such shares lapsed or the
       replacement of some or all of such shares with other rights or property
       selected by the Committee in its sole discretion;
 
           (ii) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may provide either by the
       terms of the Agreement on Participation Certificate or by a resolution
       adopted prior to the occurrence of such transaction or event that at a
       specified time prior to such transaction or event the restrictions
       imposed under the Agreement on Participation Certificate upon some or all
       shares of the restricted shares may lapse and/or that some or all shares
       of such restricted shares may cease to be subject to forfeiture under
       Section 5(e) after such transaction or event;
 
           (iii) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may provide either by the
       terms of the Agreement or Participation Certificate or by a resolution
       adopted prior to the occurrence of such transaction or event that upon
       such transaction or event, some or all shares which remain subject to
       restrictions imposed under this Plan shall be substituted for by similar
       shares of stock of the successor corporation, or a parent or subsidiary
       thereof, with appropriate adjustments as to the number and kind of
       shares; and
 
           (iv) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may make adjustments in the
       terms and conditions of, and the criteria governing, to restricted shares
       which remain subject to restrictions imposed under this Plan and/or
       restricted shares which may be issued in the future.
 
        (d) Subject to 9(e) but notwithstanding any other term of this Plan, the
    Committee (or the Board in the case of restricted shares awarded to
    non-employee members of the Board) may, in its discretion, include such
    further provisions and limitations in any Agreement or Participation
    Certificate as it may deem equitable and in the best interests of the
    Company.
 
        (e) With respect to any award of restricted shares intended to qualify
    as performance-based compensation under Section 162(m), no adjustment or
    action described in this Section 9 or in any other provision of this Plan
    shall be authorized to the extent that such adjustment or action would cause
    such restricted shares to fail to so qualify. Furthermore, no such
    adjustment or action shall be authorized to the extent such adjustment or
    action would violate Section 16 or Rule 16b-3. The number of restricted
    shares awarded under this Plan shall always be a whole number.
 
        (f) Any decision of the Committee (or the Board in the case of
    restricted shares awarded to non-employee members of the Board) pursuant to
    the terms of this Section 9 shall be final, binding and conclusive upon the
    participants, the Company and all other interested parties.
 
                                    III-B-5
<PAGE>
    10. Amendment. The Plan may be wholly or partially amended or otherwise
modified, suspended or terminated at any time or from time to time by the
Committee. Notwithstanding the foregoing, the provisions of the Plan relating to
the award of restricted shares to non-employee members of the Board and the
terms of such restricted share awards shall not be amended more than once every
six months, other than to comport with changes in the Code, the Employee
Retirement Income Security Act of 1974, as amended from time to time, or the
respective rules thereunder. Furthermore, no action of the Committee may modify
the eligibility requirements of Section 4, or otherwise amend the Plan in a
manner requiring stockholder approval as a matter of Section 16, Rule 16b-3 or
Section 162(m) or other applicable law, regulation or rule without approval of
the Company's shareholders given within 12 months before or after the action by
the Committee. Neither the amendment, suspension nor termination of the Plan
shall, without the consent of the participant, impair any rights or obligations
under any shares theretofore granted. No shares may be granted during any period
of suspension nor after termination of the Plan, and in no event may any shares
be granted under this Plan after the expiration of ten years from the date the
Plan is adopted by the Board.
 
    11. Indemnification. Each person who is or has been a member of the
Committee or the Board or who otherwise participates in the administration or
operation of this Plan shall be indemnified by Promus against, and held harmless
from, any loss, cost, liability, or expense that may be imposed upon or incurred
by him or her in connection with or resulting from any claim, action, suit, or
proceeding in which such person may be involved by reason of any action taken or
failure to act under the Plan and shall be fully reimbursed by Promus for any
and all amounts paid by such person in satisfaction of judgment against him or
her in any such action, suit, or proceeding, provided he or she will give Promus
an opportunity, by written notice to the Committee, to defend the same at
Promus's own expense before he or she undertakes to defend it on his or her own
behalf. This right of indemnification shall not be exclusive of any other rights
of indemnification.
 
    The Committee and the Board may rely upon any information furnished by the
Company, its public accountants and other experts. No individual will have
personal liability by reason of anything done or omitted to be done by the
Company, the Committee or the Board in connection with the Plan.
 
    12. Consideration. The consideration for the issuance of shares of
restricted stock, in addition to payment of the purchase price if any, shall be
the participant's past or future service with the Company or its subsidiaries.
 
    13. Effect on Other Plans. Participation in the Plan shall not affect an
employee's eligibility to participate in any other benefit or incentive plan of
the Company, and any awards made pursuant to the Plan shall not be used in
determining the benefits provided under any other plan of the Company, unless
specifically provided in such other plan.
 
    14. Duration of the Plan. The Plan shall remain in effect until all shares
awarded under the Plan are free of all restrictions imposed by the Plan and by
Agreements or Participation Certificates, but no award shall be made more than
ten years after the date the Plan is approved by the stockholders of Promus.
 
    15. Effective Date. The Plan was originally adopted by Promus's Board of
Directors on       and by the stockholders of Promus on       and is to be
effective as of       (the "Effective Date").
 
                                    III-B-6
<PAGE>
                                                                      ANNEX IV-A
 
                                  AMENDMENT TO
                       THE PROMUS COMPANIES INCORPORATED
                             1990 STOCK OPTION PLAN
 
    The Promus Companies Incorporated, a Delaware corporation, hereby adopts
this Amendment to the 1990 Stock Option Plan (the "Plan"), effective upon the
consummation of the spin-off of the hotel business of this corporation into a
new corporation.
 
    1. The Plan shall be amended to change the name of the Plan to The Harrah's
Entertainment, Inc. 1990 Stock Option Plan, to change each reference to
"Company" in the Plan to mean Harrah's Entertainment, Inc., to change each
reference to "Common Stock" to mean the common stock of Harrah's Entertainment,
Inc. and to delete each reference to "Replacement Options."
 
    2. Section B(1) shall be amended to add the following as the last sentence
of such section:
 
        In addition, each member of the Committee must be an "outside director"
    for purposes of Section 162(m) of the Internal Revenue Code of 1986, as
    amended (the "Code") ("Section 162(m)").
 
    3. Section B(2) shall be amended to delete the word "and" before "(7)" and
to add the following to the end of such section:
 
        and (8) whether an option or stock appreciation right is intended to
    qualify as performance-based compensation under Section 162(m).
 
    4. Section (B)3 of the Plan shall be amended to add the phrase "Subject to
Section N(6)," to the beginning of the first and last sentences of such section.
 
    5. Section B of the Plan shall be amended to add the following as paragraph
6 thereto:
 
        6. In its absolute discretion, the Board may at any time and from time
    to time exercise any and all rights and duties of the Committee under the
    Plan except with respect to matters which under Rule 16b-3, Section 16 or
    Section 162(m) are required to be determined in the absolute discretion of
    the Committee.
 
    6. Section C(2) of the Plan shall be deleted in its entirety.
 
    7. The Plan shall be amended to delete Section D(2) of the Plan in its
entirety, to redesignate Section D(3) as Section D(2), to change each reference
to such section accordingly and to amend Section D(3) (i.e. D(2) pursuant to
this amendment) to read in its entirety as follows:
 
        3. Subject to the following paragraph, effective April 30, 1993, the
    number of authorized shares which may be issued pursuant to the options and
    stock appreciation rights granted by the Committee under the Plan is
    increased by an additional 1,500,000 shares.
 
        Effective            , 1995, the number of shares which may be issued
    upon exercise of options or stock appreciation rights granted by the
    Committee under this Plan is increased by an additional 2,250,000 shares.
 
        Effective April 29, 1994, the maximum number of shares with respect to
    which options or stock appreciation rights may be granted in any year to any
    one employee shall be 250,000 (the "Award Limit"); provided that the Award
    Limit shall be appropriately adjusted by the Committee in accordance with
    Section N hereof. To the extent required by Section 162(m), options which
    are canceled continue to be counted against the Award Limit and if, after
    grant of an option, the price of shares subject to such option is reduced,
    the transaction will be treated as a cancellation of the option and a grant
    of a new option and both the option deemed to be canceled and the option
 
                                     IV-A-1
<PAGE>
    deemed to be granted will be counted against the Award Limit. To the extent
    required by Section 162(m), if after the grant of a stock appreciation
    right, the price of shares subject to the related underlying option is
    reduced, the transaction is treated as a cancellation of the stock
    appreciation right and a grant of a new stock appreciation right and both
    the stock appreciation right deemed to be cancelled and the stock
    appreciation right deemed to be granted are counted against the Award Limit.
 
    8. The second sentence of Section F(1) of the Plan shall be deleted in its
entirety.
 
    9. The third sentence of Section F(1) of the Plan shall be amended to read
in its entirety as follows:
 
        Subject to the foregoing, the price of an option or stock appreciation
    right intended to qualify as performance-based compensation under Section
    162(m) and incentive stock options shall not be less than 100% (110% in the
    case of an incentive stock option granted to an individual owning (within
    the meaning of Section 424(d) of the Code more than 10% of the total
    combined voting power of all classes of stock of the Company, any Subsidiary
    or any Parent Company) of the Fair Market Value of the Common Stock on the
    date the option is granted.
 
    10. Section G of the Plan shall be amended to replace each reference to
"Section 422A" with the term "Section 422."
 
    11. Section I of the Plan shall be amended to replace the reference to
"Section 425(d)" with the term "Section 424(d)."
 
    12. Section N of the Plan shall be amended to read in its entirety as
follows:
 
       N--ADJUSTMENTS
 
        1. Subject to Section N5. but notwithstanding any other term of this
    Plan, in the event that the Committee determines that any dividend or other
    distribution (whether in the form of cash, Common Stock, other securities,
    or other property), recapitalization, reclassification, stock split, reverse
    stock split, reorganization, merger, consolidation, split-up, spin-off,
    combination, repurchase, or exchange of Common Stock or other securities of
    the Company, issuance of warrants or other rights to purchase Common Stock
    or other securities of the Company, or other similar corporate transaction
    or event, in the Committee's sole discretion, affects the Common Stock such
    that an adjustment is determined by the Committee to be appropriate in order
    to prevent dilution or enlargement of the benefits or potential benefits
    intended to be made available under the Plan or with respect to an option or
    stock appreciation right, then the Committee shall, in such manner as it may
    deem equitable, adjust any or all of
 
           (a) the number and type of shares of Common Stock (or other
       securities or property) with respect to which options and stock
       appreciation rights may be granted under the Plan (including, but not
       limited to, adjustments of the limitations in Section D or the maximum
       number and kind of shares which may be issued and adjustments of the
       Award Limit),
 
           (b) the number and type of shares of Common Stock (or other
       securities or property) subject to outstanding options and stock
       appreciation rights, and
 
           (c) the grant or exercise price with respect to any option or stock
       appreciation right.
 
        2. Subject to Section N5. but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or other event described in
    Section N1. which results in shares of Common Stock being exchanged for or
    converted into cash, securities (including securities of another
    corporation) or other property, the Committee will have the right to
    terminate this Plan as of the date of the event or transaction, in which
    case all options and stock appreciation rights granted under this Plan shall
    become the right to receive such cash, securities or other property, net of
    any applicable exercise price.
 
                                     IV-A-2
<PAGE>
        3. Subject to Section N5. but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or other event described in
    Section N1., or any unusual or nonrecurring transactions or events affecting
    the Company, any affiliate of the Company, or the financial statements of
    the Company or any affiliate, or of changes in applicble laws, regulations,
    or accounting principles, the Committee in its discretion is hereby
    authorized to take any one or more of the following actions whenever the
    Committee determines that such action is appropriate in order to prevent
    diultion or enlargement of the benefits or potential benefits intended to be
    made available under the Plan or with respect to any option or stock
    appreciation right, to facilitate such transactions or events or to give
    effect to such changes in laws, regulations or principles:
 
           (a) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee may provide either automatically or upon the
       optionee's request, for either the purchase of any such option or stock
       appreciation right for an amount of cash equal to the amount that could
       have been attained upon the exercise of such option or stock appreciation
       right or realization of the optionee's rights had such option or stock
       appreciation right been currently exercisable or payable or the
       replacement of such option or stock appreciation right with other rights
       or property selected by the Committee in its sole discretion;
 
           (b) In its discretion, the Committee may provide, either by the terms
       of such option or stock appreciation right or by a resolution adopted
       prior to the occurrence of such transaction or event, that it cannot be
       exercised after such event;
 
           (c) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee may provide, either by the terms of such
       option or stock appreciation right or by a resolution adopted prior to
       the occurrence of such transaction or event, that, for a specified period
       of time prior to such transaction or event, such option or stock
       appreciation right shall be exercisable as to all shares covered thereby;
 
           (d) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee may provide, either by the terms of such
       option or stock appreciation right or by a resolution adopted prior to
       the occurrence of such transaction or event, that upon such event, such
       option or stock appreciation right be assumed by the successor
       corporation, or a parent or subsidiary thereof, or shall be substituted
       for by similar options, rights or awards covering the stock of the
       successor corporation, or a parent or subsidiary thereof, with
       appropriate adjustments as to the number and kind of shares and prices;
       and
 
           (e) In its discretion, and on such terms and conditions as it deems
       appreopriate, the Committee may make adjustments in the number and type
       of shares of Common Stock (or other securities or property) subject to
       outstanding options and stock appreciation rights, and/or in the terms
       and conditions of (including the grant or exercise price), and the
       criteria governing, outstanding options and stock appreciation rights and
       options and stock appreciation rights which may be granted in the future.
 
        4. Subject to Section N5. but notwithstanding any other term of this
    Plan, the Committee may, in its discretion, include such further provisions
    and limitations in any option or stock appreciation right agreement or
    certificate, as it may deem equitable and in the best interests of the
    Company.
 
        5. With respect to incentive stock options and options and stock
    appreciation rights intended to qualify as performance-based compensation
    under Section 162(m), no adjustment or action described in this Section N or
    in any other provision of the Plan shall be authorized to the extent that
    such adjustment or action would cause the Plan to violate Section 422(b)(1)
    of the Code or would cause such option or stock appreciation right to fail
    to so qualify under Section 162(m), as the case may be, or any successor
    provisions thereto. Furthermore, no such adjustment or action shall be
    authorized to the extent such adjustment or action would violate Section 16
    or Rule 16b-3.
 
                                     IV-A-3
<PAGE>
    The number of shares of Common Stock subject to any option or stock
    appreciation right shall always be rounded to the next number.
 
        6. Any decision of the Committee pursuant to the terms of this Section N
    shall be final, binding and conclusive upon the participants, the Company
    and all other interested parties.
 
    13. Section U of the Plan shall be amended to read in its entirety as
follows:
 
        SECTION U--AMENDMENT, SUSPENSION OR TERMINATION OF THE PLAN
 
        The Plan may be wholly or partially amended or otherwise modified,
    suspended or terminated at any time or from time to time by the Committee.
    However, no action of the Committee may modify the Award Limit (except as
    provided in Section N), modify the eligibility requirements of Section C,
    reduce the minimum option and stock appreciation rights price requirements
    of Section F or otherwise amend the Plan in a manner requiring stockholder
    approval as a matter of Section 162(m), Rule 16b-3 or Section 16 of the
    Exchange Act or other applicable law, regulation or rule without approval of
    the Company's shareholders given within 12 months before or after the action
    by the Committee. Neither the amendment, suspension nor termination of the
    Plan shall, without the consent of the holder of the option or stock
    appreciation right, impair any rights or obligations under any option or
    stock appreciation right theretofore granted. No option or stock
    appreciation right may be granted during any period of suspension nor after
    termination of the Plan, and in no event may any option or stock
    appreciation right be granted under this Plan after the expiration of ten
    years from the date the Plan was adopted by the Board.
 
    14. The Plan shall be amended to add Section X which should read in its
entirety as follows:
 
       X. Consideration
 
           The consideration for the issuance of any option or stock
       appreciation right shall be the participant's past and future service
       with Promus or its subsidiaries.
 
                                    * * * *
 
    I hereby certify that the foregoing amendment to the Plan was duly adopted
by the Board of Directors of The Promus Companies Incorporated as of
      , 1995.
 
    Executed on this       day of          , 1995.
 
                                           .....................................
                                                        Secretary
 
                                     IV-A-4
<PAGE>
                                                                      ANNEX IV-B
 
                                  AMENDMENT TO
                       THE PROMUS COMPANIES INCORPORATED
                           1990 RESTRICTED STOCK PLAN
 
    The Promus Companies Incorporated, a Delaware corporation, hereby adopts
this Amendment to the 1990 Restricted Stock Plan (the "Plan"), effective upon
the consummation of the spin-off of the hotel business of this corporation into
a new corporation.
 
    1. The Plan shall be amended to change the name of the Plan to The Harrah's
Entertainment, Inc. 1990 Restricted Stock Plan, to change each reference to
"Company" in the Plan to mean Harrah's Entertainment, Inc., to change each
reference to "Common Stock" to mean the common stock of Harrah's Entertainment,
Inc. and to delete each reference to "Replacement Shares."
 
    2. Section 2(a) shall be amended to add the following as the last sentence
of such section:
 
        In addition, each member of the Committee must be an "outside director"
    for purposes of Section 162(m) of the Internal Revenue Code of 1986, as
    amended (the "Code") ("Section 162(m)").
 
    3. Section 2 of the Plan shall be amended to add the following as paragraph
2(d) thereto:
 
        (d) Board Authority. In its absolute discretion, the Board may at any
    time and from time to time exercise any and all rights and duties of the
    Committee under the Plan except with respect to matters which under Section
    16, Rule 16b-3 or Section 162(m) are required to be determined in the
    absolute discretion of the Committee.
 
    4. Section 3 of the Plan shall be amended to add the phrase "Subject to the
last sentence of this section," to the beginning of the first sentence and to
add the following after the last sentence of such section:
 
        Effective as of             , 1995, the number of shares which may be
    issued under the Plan is increased by an additional 750,000 shares of Common
    Stock.
 
    5. The Plan shall be amended to delete Section 4(b) of the Plan in its
entirety, to redesignate Section 4(c) as Section 4(b) and to change each
reference to Section 4(c) to mean Section 4(b).
 
    6. The Plan shall be amended to delete Section 4(c)(1) of the Plan in its
entirety, to redesignate 4(c)(2) as Section 4(b)(1), to redesignate Section
4(c)(3) as Section 4(b)(2) and to redesignate Section4(c)(4) as Section 4(b)(3)
and to change each reference to such sections accordingly.
 
    7. Section 4(c)(4) (i.e. Section 4(b)(3) pursuant to this amendment) of the
Plan shall be amended to add the following to the end of such section:
 
        ; provided, however, that the Board rather than the Committee shall
    exercise all discretion with respect to restricted shares awarded to each
    non-employee member of the Board.
 
    8. Section 5(a) of the Plan shall be amended to add the following to the end
of the second sentence thereof:
 
        ; provided, however, that with respect to any award of restricted shares
    intended to qualify as performance-based compensation under Section 162(m)
    or any successor provisions thereto, no such acceleration shall be
    authorized to the extent that such acceleration would cause such restricted
    shares to fail to so qualify.
 
    9. Section 5 shall be amended by adding the following as Section 5(g).
 
                                     IV-B-1
<PAGE>
        (g) Upon each award of restricted shares under this Plan which the
    Committee intends to qualify as performance-based compensation under Section
    162(m), the Committee shall indicate that such award is intended to so
    qualify.
 
    10. Section 9 of the Plan shall be amended to read in its entirety as
follows:
 
       9. Adjustments
 
        (a) Subject to Section 9(e) but notwithstanding any other term of this
    Plan, in the event that the Committee (or the Board in the case of
    restricted shares awarded to non-employee members of the Board) determines
    that any dividend or other distribution (whether in the form of cash, Common
    Stock, other securities, or other property), recapitalization,
    reclassification, stock split, reverse stock split, reorganization, merger,
    consolidation, split-up, spin-off, combination, repurchase, or exchange of
    Common Stock or other securities of the Company, issuance of warrants or
    other rights to purchase Common Stock or other securities of the Company, or
    other similar corporate transaction or event, in the Committee's sole
    discretion, affects the Common Stock such that an adjustment is determined
    by the Committee (or the Board in the case of restricted shares to
    non-employee members of the Board) to be appropriate in order to prevent
    dilution or enlargement of the benefits or potential benefits intended to be
    made available under the Plan or with respect to an award or awards, then
    the Committee shall, in such manner as it may deem equitable, adjust any or
    all of:
 
           (i) the number and type of shares of Common Stock (or other
       securities or property) which may be granted under the Plan (including,
       but not limited to, adjustments of the maximum number and kind of shares
       which may be issued); and
 
           (ii) with respect to restricted shares which remain subject to
       restrictions imposed under this Plan, the number and type of shares of
       Common Stock subject to such restricted stock awards.
 
        (b) Subject to Section 9(e) but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or event described in
    paragraph (a) which results in shares of Common Stock being exchanged for or
    converted into cash, securities or other property (including securities of
    another corporation), the Committee will have the right to terminate this
    Plan as of the date of the transaction or event, in which case all
    restricted stock awards which remain subject to restrictions imposed under
    the Plan shall become the right to receive such cash, securities or other
    property.
 
        (c) Subject to Section 9(e) but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or other event described in
    Section 9(a) or any unusual or nonrecurring transactions or events affecting
    the Company, any affiliate of the Company, or the financial statements of
    the Company or any affiliate, or of changes in applicable laws, regulations,
    or accounting principles, the Committee (or the Board in the case of
    restricted shares awarded to non-employee members of the Board) in its
    discretion is hereby authorized to take any one or more of the following
    actions whenever the Committee determines that such action is appropriate in
    order to prevent dilution or enlargement of the benefits or potential
    benefits intended to be made available under the Plan or with respect to an
    award or awards, to facilitate such transactions or events or to give effect
    to such changes in laws, regulating or principles:
 
           (i) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may provide, either
       automatically or upon the participant's request, for either the purchase
       of some or all shares which remain subject to restrictions imposed under
       this Plan, for an amount of cash equal to the amount that could have been
       attained upon the sale of such shares or realization of the
       participants's rights had the restrictions on such shares lapsed or
 
                                     IV-B-2
<PAGE>
       the replacement of some or all of such shares with other rights or
       property selected by the Committee in its sole discretion;
 
           (ii) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may provide either by the
       terms of the Agreement on Participation Certificate or by a resolution
       adopted prior to the occurrence of such transaction or event that at a
       specified time prior to such transaction or event the restrictions
       imposed under the Agreement on Participation Certificate upon some or all
       shares of the restricted shares may lapse and/or that some or all shares
       of such restricted shares may cease to be subject to forfeiture under
       Section 5(e) after such transaction or event;
 
           (iii) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may provide, either by the
       terms of the Agreement or Participation Certificate or by a resolution
       adopted prior to the occurrence of such transaction or event, that upon
       such transaction or event, some or all shares which remain subject to
       restrictions imposed under this Plan shall be substituted for by similar
       shares of stock of the successor corporation, or a parent or subsidiary
       thereof, with appropriate adjustments as to the number and kind of
       shares; and
 
           (iv) In its discretion, and on such terms and conditions as it deems
       appropriate, the Committee (or the Board in the case of restricted shares
       awarded to non-employee members of the Board) may make adjustments in the
       terms and conditions of, and the criteria governing, restricted shares
       which remain subject to restrictions imposed under this Plan and/or
       restricted shares which may be issued in the future.
 
        (d) Subject to 9(e) but notwithstanding any other term of this Plan, the
    Committee (or the Board in the case of restricted shares awarded to
    non-employee members of the Board) may, in its discretion, include such
    further provisions and limitations in any Agreement or Participation
    Certificate as it may deem equitable and in the best interests of the
    Company.
 
        (e) With respect to any award of restricted shares intended to qualify
    as performance-based compensation under Section 162(m), no adjustment or
    action described in this Section 9 or in any other provision of this Plan
    shall be authorized to the extent that such adjustment or action would cause
    such restricted shares to fail to so qualify. Furthermore, no such
    adjustment or action shall be authorized to the extent such adjustment or
    action would violate Section 16 or Rule 16b-3. The number of restricted
    shares awarded under this Plan shall always rounded to the next whole
    number.
 
        (f) Any decision of the Committee (or the Board in the case of
    restricted shares awarded to non-employee members of the Board) pursuant to
    the terms of this Section 9 shall be final, binding and conclusive upon the
    participants, the Company and all other interested parties.
 
    11. Section 10 of the Plan shall be amended to read in its entirety as
follows:
 
       10. Amendment
 
        The Plan may be wholly or partially amended or otherwise modified,
    suspended or terminated at any time or from time to time by the Committee.
    Notwithstanding the foregoing, the provisions of the Plan relating to the
    award of restricted shares to non-employee members of the Board and the
    terms of such restricted share awards shall not be amended more than once
    every six months, other than to comport with changes in the Code, the
    Employee Retirement Income Security Act of 1974, as amended from time to
    time, or the respective rules thereunder. Furthermore, no action of the
    Committee may modify the eligibility requirements of Section 4, or otherwise
    amend the Plan in a manner requiring stockholder approval as a matter of
    Section 16, Rule 16b-3 or Section 162(m) or other applicable law, regulation
    or rule without approval of the Company's
 
                                     IV-B-3
<PAGE>
    shareholders given within 12 months before or after the action by the
    Committee. Neither the amendment, suspension nor termination of the Plan
    shall, without the consent of the participant, impair any rights or
    obligations under any shares theretofore granted. No shares may be granted
    during any period of suspension nor after termination of the Plan, and in no
    event may any shares be granted under this Plan after the expiration of ten
    years from the date the Plan is adopted by the Board.
 
    12. The Plan shall be amended to add Section 15 which shall read in its
entirety as follows:
 
       15. Consideration
 
        The consideration for the issuance of shares of restricted stock, in
    addition to payment of the purchase price if any, shall be the participant's
    past and future service with Promus or its subsidiaries.
 
                                   *  *  *  *
 
    I hereby certify that the foregoing amendment to the Plan was duly adopted
by the Board of Directors of The Promus Companies Incorporated as of
  , 1995.
 
    Executed on this   day of           , 1995.
 
                                          ......................................
 
                                                        Secretary
 
                                     IV-B-4
<PAGE>
                                                                         ANNEX V
 
                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
 
    The Promus Companies Incorporated, a corporation organized and existing
under and by virtue of the General Corporation Law of the State of Delaware,
 
    DOES HEREBY CERTIFY:
 
    "FIRST: That at a meeting of the Board of Directors of The Promus Companies
Incorporated, resolutions were duly adopted setting forth a proposed amendment
of the Certificate of Incorporation of said corporation, declaring said
amendment to be advisable and in the best interest of the corporation and its
stockholders, and directing that the proposed amendment be considered at the
next annual meeting of the stockholders of said corporation. The resolutions
setting forth the proposed amendment are as follows:
 
    RESOLVED, that the Board of Directors of the Company hereby approves and
sets forth the following proposed amendment (the "Proposed Amendment") to
Article FIRST of the Company's Certificate of Incorporation:
 
        That Article FIRST of the Certificate of Incorporation of the Company be
    amended to read in its entirety as follows:
 
    "FIRST: The name of the Corporation is Harrah's Entertainment, Inc."
 
    SECOND: That thereafter, pursuant to resolution of its Board of Directors,
an annual meeting of the stockholders of said corporation was held upon notice
in accordance with Section 222 of the General Corporation Law of the State of
Delaware, at which meeting the necessary number of shares as required by statute
were voted in favor of the amendment.
 
    THIRD: That said amendment was duly adopted in accordance with the
provisions of Section 242 of the General Corporation Law of the State of
Delaware.
 
    IN WITNESS WHEREOF, said corporation has caused this Certificate to be
signed by                 , its                    and attested by
                 , its                  , the     day of            , 1995.
 
                                          By:
                                              ..................................
 
ATTEST:
 
 .....................................
 
                                      V-1
<PAGE>
                                                                        ANNEX VI
 
                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
 
    The Promus Companies Incorporated, a corporation organized and existing
under and by virtue of the General Corporation Law of the State of Delaware,
 
    DOES HEREBY CERTIFY:
 
    FIRST: That at a meeting of the Board of Directors of The Promus Companies
Incorporated, resolutions were duly adopted setting forth a proposed amendment
of the Certificate of Incorporation of said corporation, declaring said
amendment to be advisable and in the best interest of the corporation and its
stockholders, and directing that the proposed amendment be considered at the
next annual meeting of the stockholders of said corporation. The resolutions
setting forth the proposed amendment are as follows:
 
    RESOLVED, that the Board of Directors of the Company hereby approves and
sets forth the following proposed amendment (the "Proposed Amendment") to
Section E of Article FOURTH of the Company's Certificate of Incorporation:
 
        That Section E of Article FOURTH of the Certificate of Incorporation of
    the Company be amended to read in its entirety as follows:
 
    Notwithstanding any other provision of this Certificate of Incorporation to
the contrary, but subject to the provisions of any resolutions of the Board of
Directors adopted pursuant to this Article FOURTH creating any series of
Preferred Stock, Special Stock or any other class or series of stock having a
preference over the Common Stock as to dividends or upon liquidation,
outstanding shares of Common Stock, Preferred Stock, Special Stock or any other
class or series of stock of the Corporation shall always be subject to
redemption by the Corporation, by action of the Board of Directors, if, in the
judgment of the Board of Directors, any holder of such stock is determined by
any gaming regulatory agency to be unsuitable, has an application for a license
or permit rejected, or has a previously issued license or permit rescinded,
suspended, revoked or not renewed, as the case may be, whether or not any of the
foregoing is final and nonappealable, or if such action otherwise should be
taken, pursuant to Section 151(b) of the GCL or any other applicable provision
of law, to the extent necessary to avoid any regulatory sanctions against, or to
prevent the loss of or secure the reinstatement of any license, franchise or
entitlement from any governmental agency held by, the Corporation, any Affiliate
of the Corporation or any entity in which the Corporation or such Affiliate is
an owner, which license, franchise or entitlement is (i) conditioned upon some
or all of the holders of the Corporation's stock of any class or series
possessing prescribed qualifications, or (ii) needed to allow the conduct of any
portion of the business of the Corporation or any such Affiliate or other
entity. The terms and conditions of such redemption shall be as follows:
 
        (a) the redemption price of the shares to be redeemed pursuant to this
    Section E of Article FOURTH shall be equal to the Fair Market Value of such
    shares (excluding any dividends thereon not entitled to be received pursuant
    to paragraph (e) of this Section E of Article FOURTH) or such other
    redemption price as required by any applicable law, regulation or rule;
 
        (b) the redemption price of such shares may be paid in cash, Redemption
    Securities or any combination thereof;
 
        (c) if less than all the shares held by Disqualified Holders are to be
    redeemed, the shares to be redeemed shall be selected in such manner as
    shall be determined by the Board of Directors, which may include selection
    first of the most recently purchased shares thereof, selection by lot or
    selection in any other manner determined by the Board of Directors;
 
                                      VI-1
<PAGE>
        (d) at least 30 days' written notice of the Redemption Date shall be
    given to the record holders of the shares selected to be redeemed (unless
    waived in writing by any such holder), provided that the Redemption Date may
    be the date on which written notice shall be given to record holders if the
    cash or Redemption Securities necessary to effect the redemption shall have
    been deposited in trust for the benefit of such record holders and subject
    to immediate withdrawal by them upon surrender of the stock certificates for
    their shares to be redeemed;
 
        (e) from and after the Redemption Date or such earlier date as mandated
    by any applicable law, regulation or rule, any and all rights of whatever
    nature, which may be held by the owners of shares selected for redemption
    (including without limitation any rights to vote or participate in dividends
    declared on stock of the same class or series as such shares), shall cease
    and terminate and they shall thenceforth be entitled only to receive the
    cash or Redemption Securities payable upon redemption; and
 
        (f) such other terms and conditions as the Board of Directors shall
    determine.
 
    For purposes of this Section E of Article FOURTH:
 
        (i) "Disqualified Holder" shall mean any holder of shares of stock of
    the Corporation of any class (or classes) or series who, either individually
    or when taken together with any other holders of shares of stock of the
    Corporation of any class (or classes) or series, in the judgment of the
    Board of Directors, is determined by any gaming regulatory agency to be
    unsuitable, or has an application for a license or permit rejected, or has a
    previously issued license or permit rescinded, suspended, revoked or not
    renewed, as the case may be, whether or not any of the foregoing is final
    and nonappealable, or whose holding of such stock, either individually or
    when taken together with the holding of shares of stock of the Corporation
    of any class (or classes) or series by any other holders, may result, in the
    judgment of the Board of Directors, in any regulatory sanctions against, or
    the loss of or the failure to secure the reinstatement of any license,
    franchise or entitlement from any governmental agency held by, the
    Corporation, any Affiliate of the Corporation or any entity in which the
    Corporation or such Affiliate is an owner.
 
        (ii) "Fair Market Value" of a share of the Corporation's stock of any
    class or series shall mean the average Closing Price for such share for each
    of the 45 most recent days of which shares of stock of such class or series
    shall have been traded preceding the day on which notice of redemption shall
    be given pursuant to paragraph (d) of this Section E of Article FOURTH;
    provided, however, that if shares of stock of such class or series are not
    traded on any securities exchange or in the over-the-counter market, "Fair
    Market Value" shall be determined by the Board of Directors in good faith;
    and provided further, however, that "Fair Market Value" as to any
    stockholder who purchased any stock of the class (or classes) or series
    subject to redemption within 120 days of a Redemption Date need not (unless
    otherwise determined by the Board of Directors) exceed the purchase price
    paid by him for any stock of such class (or classes) or series of the
    Corporation. "Closing Price" on any day means the reported closing sales
    price or, in case no such sale takes place, the average of the reported
    closing bid and asked prices on the Composite Tape for the New York Stock
    Exchange-Listed Stocks, or, if such stock is not listed on such Exchange, on
    the principal United States securities exchange registered under the
    Securities Exchange Act of 1934 on which such stock is listed, or, if such
    stock is not listed on any such exchange, the highest closing sales price or
    bid quotation for such stock on the National Association of Securities
    Dealers, Inc. Automated Quotations System or any system then in use, or if
    no such prices or quotations are available, the fair market value on the day
    in question as determined by the Board of Directors in good faith.
 
        (iii) "Redemption Date" shall mean the date fixed by the Board of
    Directors for the redemption of any shares of stock of the Corporation
    pursuant to this Section E of Article FOURTH.
 
                                      VI-2
<PAGE>
        (iv) "Redemption Securities" shall mean any debt or equity securities of
    the Corporation, any Subsidiary or any other corporation, or any combination
    thereof, having such terms and conditions as shall be approved by the Board
    of Directors and which, together with any cash to be paid as part of the
    redemption price, in the opinion of any nationally recognized investment
    banking firm selected by the Board of Directors (which may be a firm which
    provides other investment banking, brokerage or other services to the
    Corporation), has a value, at the time notice of redemption is given
    pursuant to paragraph (d) of this Section E of Article FOURTH, at least
    equal to the Fair Market Value of the shares to be redeemed pursuant to this
    Section E of Article FOURTH (assuming, in the case of Redemption Securities
    to be publicly traded, such Redemption Securities were fully distributed and
    subject only to normal trading activity).
 
        (v) "Subsidiary" shall mean any corporation more than 50% of whose
    outstanding stock entitled to vote generally in the election of directors is
    owned by the Corporation, by one or more Subsidiaries or by the Corporation
    and one or more Subsidiaries.
 
        (vi) "Affiliate" shall have the meaning ascribed to such term in Rule
    12b-2 under the Act as in effect on the date that Article FOURTH is approved
    by the Board (the term "registrant" in said Rule 12b-2 meaning in this case
    the Corporation).
 
    SECOND: That thereafter, pursuant to resolution of its Board of Directors,
an annual meeting of the stockholders of said corporation was held upon notice
in accordance with Section 222 of the General Corporation Law of the State of
Delaware, at which meeting the necessary number of shares as required by statute
were voted in favor of the amendment.
 
    THIRD: That said amendment was duly adopted in accordance with the
provisions of Section 242 of the General Corporation Law of the State of
Delaware.
 
    IN WITNESS WHEREOF, said corporation has caused this Certificate to be
signed by                  , its                    and attested by
                 , its                  , the     day of            , 1995.
 
                                          By:
                                              ..................................
 
ATTEST:
 
 .....................................
 
                                      VI-3
<PAGE>
                                                                       ANNEX VII
 
                            PROMUS HOTEL CORPORATION
                             KEY EXECUTIVE OFFICER
                             ANNUAL INCENTIVE PLAN
                            INTRODUCTION AND PURPOSE
 
    . Key executive officers can have a major impact on the overall performance
      of Promus Hotel Corporation (the "Company"). The Key Executive Officer
      Annual Incentive Plan (the "Plan") is designed to reward these officers
      for achieving corporate performance objectives. The Plan provides for
      uniform calculation procedures based on achieving specific objectives.
 
    . The Plan is intended to provide an incentive for superior work and
      motivate participating officers toward even higher achievement and
      business results, to tie their goals and interests into those of the
      Company and its stockholders, and to attract and retain key executive
      officers.
 
    . An important purpose of the Plan is to insure the full deductibility of
      compensation payable to the Company's Chief Executive Officer and the four
      highest compensated executive officers whose compensation is required to
      be reported in the Company's proxy statement.
 
    . This document describes eligibility, performance objectives, the
      evaluation process, the payment of bonus awards, and administrative
      matters.
 
                                   ARTICLE I
 
                         ELIGIBILITY AND PARTICIPATION
 
    1.1 Only those executive officers who are at the corporate senior vice
president level or above may be eligible for the Plan. Prior to, or at the time
of, establishment of performance objectives (as provided in Article II below)
for a Plan year (which will be the calendar year), the Human Resources Committee
of the Board of Directors (the "Committee") will approve the specific executive
officers who will participate in the Plan for that year.
 
                                   ARTICLE II
 
                             PERFORMANCE OBJECTIVES
 
    2.1 Prior to March 30 of each Plan year, the Committee will establish in
writing a performance goal including the specific target objective or
objectives.
 
    2.2 Performance goals will be based on one or more of the following
corporate business criteria: Pre-tax income, operating income, cash flow,
earnings per share, return on equity, return on average invested capital,
construction starts, guest satisfaction ratings, or a division's operating
income or opened units. These measurements will be determined according to
generally accepted accounting principles ("GAAP") in existence on the date that
the performance goal is established and without regard to any changes in such
principles after such date and as may be determined by the Committee pursuant to
Article IV below.
 
                                     VII-1
<PAGE>
                                  ARTICLE III
 
                             INDIVIDUAL OBJECTIVES
 
    3.1 A participant may also be assigned personal performance goals or his or
her personal performance may be otherwise reviewed by the Committee. An
evaluation of personal performance may result in the decrease or elimination of
an award that is calculated pursuant to Article IV of the Plan (if such decrease
or elimination is approved by the Committee) but it will not increase the award.
 
                                   ARTICLE IV
 
                            DETERMINATION OF AWARDS
 
    4.1 At or after the end of a Plan year, the Committee will certify the
achievement of the performance goal or goals including the specific target
objective or objectives and the satisfaction of any other material terms of the
award.
 
    4.2 To assure that the incentive features of the Plan are maintained and to
avoid distortion in Plan operation, the Committee will not include (except as
provided in 4.3 below) minority interests and extraordinary events or
circumstances, determined in accordance with GAAP, that may occur during the
plan year in deciding performance goals and specific objectives or calculating
the achievement of the performance goals and the objectives. Extraordinary
events or circumstances will comprise the following: extraordinary items,
property transactions, changes in accounting standards, and losses or gains
arising from discontinued operations.
 
    4.3 The Committee may for any plan year include property transactions and/or
discontinued operations (either specifically or generally or both) and may
further include or exclude any specified interest expense items, corporate
expense items, and/or development expense items when establishing the
pre-established performance goals and specific objectives. The actual results or
non-results of those property transactions and/or discontinued operations that
are included in the pre-established goals and specific objectives will then be
included, in accordance with the principles of GAAP, in the calculation of the
achievement of the goals and specific objectives, provided that if the
objective(s) approved by the Committee include operations or businesses
(including those being accounted for as discontinued operations) that are
subsequently disposed of or spun off during the Plan year, the objective(s) and
the results will be appropriately adjusted in accordance with GAAP to exclude
such operations or businesses. Any items of interest expense, corporate expense
and/or development expense included or excluded in the pre-established goals and
specific objectives will also be included or excluded, as the case may be, in
the calculation of the achievement of the goals and specific objectives.
 
    4.4 The actual award for a participant will be determined by multiplying the
participant's eligible earnings by the specific percentage adjacent to a points
column on tables or matrices approved by the Committee prior to March 30 of the
plan year. No award will exceed 200% of an individual's eligible earnings. In
addition, no award will exceed $1,000,000. The Committee will have the
discretion to pay an award that is lower than the award calculated as provided
herein.
 
    4.5 Eligible earnings means a participant's annual base salary in effect on
the date the performance objectives are established by the Committee.
 
                                     VII-2
<PAGE>
                                   ARTICLE V
 
                               PAYMENT OF AWARDS
 
    5.1 Except as provided in Section 5.2(5), approved awards will be payable by
March 15 after the end of the Plan year; provided, however, that no amounts
shall be paid until the Committee has certified in writing pursuant to Section
4.1 that the relevant performance goals were satisfied.
 
    5.2 An award that would otherwise be payable to an employee who is not
employed on the award payment date will be prorated, or the individual will be
ineligible for an award, as follows:
 

 (1)  Terminated due to disability under  Prorated based on active service
      long term disability plan           during plan year
 (2)  Retirement (at age 55 or older      Prorated based on active service
      with ten years or more of service)  during plan year
 (3)  Voluntary or involuntary            No award
      resignation or termination prior
      to retirement without mutual
      written agreement
 (4)  Resignation pursuant to mutual      Prorated based on active service
      written agreement                   during plan year if agreed to by
                                          the Company.
 (5)  Leave of absence                    Prorated based on active service
                                          during plan year.
 (6)  Death of participant                Prorated based on active service
                                          during plan year; award paid to
                                          participant's estate.
 
                                   ARTICLE VI
 
                                OTHER CONDITIONS
 
    6.1 Payment of awards under the Plan will not be made unless and until the
material terms (within the meaning of Section 162(m)(4)(c) of the Code) of the
Plan, including the business criteria described in Section 2.2 of the Plan, are
disclosed to the Company's stockholders and are approved by the stockholders by
a majority of votes cast in person or by proxy (including abstentions to the
extent abstentions are counted as voting under applicable state law).
 
    6.2 No person shall have any legal claim to be granted an award under the
Plan and there is no obligation for uniformity of treatment of eligible
participants. Awards may not be assigned, pledged, encumbered, or transferred.
 
    6.3 Neither the Plan nor any action taken under the Plan shall be construed
as giving any employee the right to be retained in the employ of the Company or
any subsidiary.
 
    6.4 The Company or any of its subsidiaries may deduct from any award any
applicable withholding taxes or any amounts owed by the employee to the Company
or a subsidiary thereof.
 
                                  ARTICLE VII
 
                                 ADMINISTRATION
 
    7.1 The Committee shall have full power to administer and interpret the
provisions of the Plan and to establish substantive rules for its
administration, including taking action, as the Committee deems appropriate, to
insure the tax deductibility of payments under the Plan.
 
                                     VII-3
<PAGE>
    7.2 Except with respect to matters which under Section 162(m) of the Code
are required to be determined in the sole and absolute discretion of the
Committee, the Corporate Compensation Department of the Company will have full
power to administer and interpret the procedural aspects of the Plan, subject to
the Plan's terms, including adopting and enforcing rules to decide procedural
and administrative issues.
 
    7.3 Except with respect to matters which under Section 162(m)(4)(c) of the
Code are required to be determined in the sole and absolute discretion of the
Committee, the Committee and the Corporate Compensation Department may rely on
opinions, reports or statements of officers or employees of the Company or any
subsidiary thereof and of Company counsel (inside or retained counsel), public
accountants and other professional or expert persons.
 
    7.4 The Committee may terminate the Plan to be effective at such date as the
Committee may determine, and is further authorized to make changes to the Plan
that are not inconsistent with its purposes or that are necessary or appropriate
in light of governmental regulations or applicable laws.; provided however, to
the extent required by Section 162(m), such changes shall be approved by a
majority of the shareholders of the Company.
 
    7.5 No member of the Committee and no employee of the Company or its
subsidiaries involved in administering the Plan or making decisions under the
Plan will have any personal liability to any person.
 
    The undersigned certifies that this Plan was approved by the Human Resources
Committee of the Company's Board of Directors on       , 19  .
 
                                         /s/
                                         .......................................
                                                        Signature
 
                                         /s/
                                         .......................................
                                                          Title
 
                                     VII-4
<PAGE>
                                                                      ANNEX VIII
 
                            PROMUS HOTEL CORPORATION
               1996 NON-MANAGEMENT DIRECTORS STOCK INCENTIVE PLAN
 
    1. Purpose. The purpose of Promus Hotel Corporation 1996 Non-Management
Directors Stock Incentive Plan (the "Plan") is to attract, retain and compensate
highly-qualified individuals who are not employees of Promus Hotel Corporation,
a Delaware corporation (the "Company") or any of its subsidiaries or affiliates
for service as members of the Board of Directors ("Non-Management Directors") by
providing them with an ownership interest in the common stock of the Company
("Common Stock"). The Company intends that the Plan will benefit the Company and
its stockholders by allowing Non-Management Directors to have a personal
financial stake in the Company through an ownership interest in the Common Stock
and will closely associate the interest of Non-Management Directors with that of
the Company's stockholders.
 
    2. Administration. The Plan shall be administered by a committee appointed
by the Board of Directors of the Company and consisting of Directors who are not
eligible to participate in the Plan (the "Committee"). Subject to the provisions
of the Plan, the Committee shall be authorized to interpret the Plan, to
establish, amend and rescind any rules and regulations relating to the Plan, and
to make all other determinations necessary or advisable for the administration
of the Plan; provided, however, that the Committee shall have no discretion with
respect to the eligibility or selection of Non-Management Directors to receive
awards under the Plan, the number of shares of stock subject to any such awards
or the time at which any such awards are to be granted; and provided further,
that the Committee shall not have the authority to take any action or make any
determination that would materially increase the benefits accruing to
participants under the Plan. The Committee's interpretation of the Plan, and all
actions taken and determinations made by the Committee pursuant to the powers
vested in it hereunder, shall be conclusive and binding upon all parties
concerned including the Company, its stockholders and persons granted awards
under the Plan.
 
    3. Shares Subject to Plan. The shares issued under the Plan shall not exceed
in the aggregate 150,000 shares of Common Stock. Such shares may be authorized
and unissued shares or treasury shares.
 
    4. Participants. All active members of the Company's Board of Directors who
are not as of the date of any award employees of the Company or any of its
subsidiaries or affiliates shall be eligible to participate in the Plan.
 
    5. Awards.
 
        (a) Grant Dates and Formula for Automatic Grants. Shares of Common Stock
    shall be automatically granted on May 1, August 1, November 1 and February 1
    of each plan year (each such date is hereinafter referred to as a "Grant
    Date") to each eligible Non-Management Director commencing with the August
    1, 1996 Grant Date. The total number of shares included in each grant under
    this Section 5(a) shall be determined by dividing Fifty Percent (50%) of the
    amount of meeting and retainer fees (the "50% of Fees") earned by the
    Non-Management Director during the three-month period immediately preceding
    the Grant Date (the "Grant Period") by the fair market value per share of
    the Common Stock on the Grant Date (or the immediately preceding trading day
    if the Grant Date is not a trading day). The fair market value per share
    shall be the average of the high and low price of the Common Stock based
    upon its consolidated trading as generally reported for the principal
    securities exchange on which the Common Stock is listed. Fractions will be
    rounded to the next highest share. The shares or rights to which a
    participant is entitled under this Section 5(a) shall be in lieu of the
    payment in cash of the 50% of Fees.
 
                                     VIII-1
<PAGE>
        (b) Grant Dates and Requirements for Elective Grants. Commencing with
    the August 1, 1996 Grant Date, shares of Common Stock shall be automatically
    granted on each Grant Date to each eligible Non-Management Director who
    elects to receive shares under this Plan in lieu of the portion of the
    amount of meeting and retainer fees earned by the Non-Management for any
    period which is in excess of the 50% of Fees (the "Additional 50% of Fees").
    Such election must be made prior to the commencement of the first Grant
    Period to which such election applies and such election shall be irrevocable
    with respect to all future Grant Periods. Individuals who are nominated to
    become Non-Management Directors may make such election after such nomination
    but prior to the time they are elected to the Board. The total number of
    shares included in each grant under this Section 5(b) shall be determined by
    dividing the Additional 50% of Fees earned by the Non-Management Director
    during the Grant Period by the fair market value per share of the Common
    Stock on the Grant Date (or the immediately preceding trading day if the
    Grant Date is not a trading day). The fair market value per share shall be
    the average of the high and low price of the Common Stock based upon its
    consolidated trading as generally reported for the principal securities
    exchange on which the Common Stock is listed. Fractions will be rounded to
    the next highest share. The shares or rights to which a participant is
    entitled under this Section 5(b) shall be in lieu of the payment in cash of
    the Additional 50% of Fees.
 
        (c) Restrictions Upon Transfer. Shares awarded, and the right to vote
    such shares and to receive dividends thereon, may not be sold, assigned,
    transferred, exchanged, pledged, hypothecated, or otherwise encumbered until
    at least six months after the date of the grant (the "Restriction Period").
    During the Restriction Period the participant shall have all other rights of
    a stockholder, including, but not limited to, the right to vote and to
    receive dividends on such shares. If as a result of a stock dividend
    (whether in securities of the Company or of any other company), stock split,
    spin-off, recapitalization, other adjustment in the stated capital of the
    Company, or as the result of a merger, consolidation, reclassification or
    other reorganization, or any other corporate transaction, Common Stock is
    increased, reduced, or otherwise changed, and by virtue thereof the
    participant shall be entitled to new or additional or different shares or if
    the participant receives new or additional or different shares pursuant to
    any action by the Committee pursuant to Section 10, such shares shall be
    subject to the same terms, conditions and restrictions as the original
    shares.
 
        (d) Certificates. Each stock certificate issued in respect of shares
    awarded to a participant may bear an appropriate legend disclosing the
    restrictions on transferability imposed on such shares by the Plan or by
    law.
 
        (e) Termination of Service During Grant Period. In the event of
    termination of service on the Board by any participant during a Grant
    Period, such participant's award for the Grant Period shall be determined in
    accordance with Sections 5(a) and 5(b) of the Plan based upon the amount of
    meeting and retainer fees earned during such Grant Period as of the date of
    termination of service, provided, that the grant date shall be the date of
    termination of service unless the grant has been deferred.
 
    6. Withholding. Whenever the Company issues shares of Common Stock under the
Plan, the Company shall have the right to withhold from sums due the recipient,
or to require the recipient to remit to the Company, any amount sufficient to
satisfy any federal, state and/or local withholding tax requirements prior to
the delivery of any certificate for such shares.
 
    7. Deferral. Each participant will have the right to elect, pursuant to a
written election form delivered to the Company prior to the commencement of each
plan year (i.e., each May 1 through April 30), to defer until after the
participant's termination of service the grant of the shares that would
otherwise be granted to the participant during the next ensuing plan year.
Pursuant to this election form, the participant will elect whether all of the
deferred grant will be (a) granted within 30 days after termination of service
or (b) granted in approximately equal annual installments of shares over a
period of two to ten years (as the participant may elect) after the termination
of service, each such annual
 
                                     VIII-2
<PAGE>
grant to be made within 30 days after the anniversary of the termination of
service. The deferral election form signed by the executive prior to the plan
year will be irrevocable except in case of hardship (as defined in Section 8) as
determined in good faith by the Committee pursuant to Section 8. No shares of
stock will be issued until the grant date as so deferred (the "Deferred Grant
Date") at which time the Company agrees to issue the shares to the participant.
The participant will have no rights as a stockholder with respect to the
deferred rights to shares and the rights to such shares will be unsecured.
 
    If any dividends or other rights or distributions of any kind
("Distributions") are distributed to holders of Common Stock during the period
from the applicable Grant Date until the applicable Deferred Grant Date (the
"Deferral Period") but prior to the participant's termination of service, an
amount equal to the cash value of such Distributions on their distribution date,
as such value is determined by the Committee, will be credited to a deferred
dividend account for the participant as follows: the account will be credited
with the right to shares of Common Stock equal in value to the cash value of the
Distribution with such values determined by the Committee as of the date of the
Distribution. The Company will issue shares of stock equal to the cumulative
total of rights to the shares in such account within 30 days after the
participant's termination of service. If a Distribution is distributed to
holders of Common Stock after the participant's termination of service but
during the Deferral Period, an amount equal to the cash value of such dividends
or other rights or distributions pertaining to any share rights still deferred
shall be converted into shares of Common Stock equivalent in value to the
Distribution (with such values measured as of the date of Distribution) and such
shares will be issued to the participant as soon as practical after the date of
the Distribution. No right or interest in the deferred dividend account shall be
subject to liability for the debts, contracts or engagements of the participant
or shall be subject to disposition by transfer, alienation, anticipation,
pledge, encumbrance, assignment or any other means whether such disposition be
voluntary or involuntary or by operation of law by judgment, levy, attachment,
garnishment or any other legal or equitable proceedings (including bankruptcy),
and any attempted disposition thereof shall be null and void and of no effect;
provided, however, that nothing in this Section 7 shall prevent transfers by
will or by the applicable laws of descent and distribution. The Committee will
have the right to adopt other regulations and procedures to govern deferral of
grants.
 
    8. Hardship. The Committee may accelerate the distribution of all or a
portion of a participant's deferred grants on account of his Hardship, subject
to the following requirements: (i) the value of such accelerated distribution
shall not exceed the amount which is necessary to satisfy the Hardship, less the
amount which can be satisfied from other resources which are reasonably
available to the participant, (ii) the denial of the participant's request for a
Hardship acceleration would result in severe financial hardship to the
participant, and (iii) the participant has not received an accelerated
distribution on account of Hardship within the 12-month period preceding the
acceleration.
 
    For purposes of this Plan, "Hardship" of a participant, as determined by the
Committee in its discretion on the basis of all relevant facts and circumstances
and in accordance with the following nondiscriminatory and objective standards
uniformly interpreted and consistently applied, shall mean a severe financial
hardship to the participant resulting from a sudden and unexpected illness or
accident of the participant or of his dependent, loss of the participant's
property due to casualty, or other extraordinary and unforeseeable circumstances
arising as a result of events beyond the control of the participant. A financial
need shall not constitute a Hardship unless it is for at least $1,000.00 or the
entire value of the principal amount of the participant's deferred grants.
 
    9. Section 83(b) Election. Participants shall have the right to make an
election under Section 83(b) of the Internal Revenue Code, if applicable, with
regard to taxation of grants under the Plan.
 
    10. Adjustments.
 
        (a) Subject to Section 10(c) but notwithstanding any other term of this
    Plan, in the event that the Committee determines that any dividend or other
    distribution (whether in the form of cash,
 
                                     VIII-3
<PAGE>
    Common Stock, other securities, or other property), recapitalization,
    reclassification, stock split, reverse stock split, reorganization, merger,
    consolidation, split-up, spin-off, combination, repurchase, or exchange of
    Common Stock or other securities of the Company, issuance of warrants or
    other rights to purchase Common Stock or other securities of the Company, or
    other similar corporate transaction or event, in the Committee's sole
    discretion, affects the Common Stock such that an adjustment is determined
    by the Committee to be appropriate in order to prevent dilution or
    enlargement of the benefits or potential benefits intended to be made
    available under the Plan or with respect to an award or awards, then the
    Committee shall, in such manner as it may deem equitable, adjust the number
    and type of shares of Common Stock (or other securities or property) which
    may be granted under the Plan (including, but not limited to, adjustments of
    the maximum number and kind of shares which may be issued).
 
        (b) Subject to Section 10(c) but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or event described in
    paragraph (a) which results in shares of Common Stock being exchanged for or
    converted into cash, securities or other property (including securities of
    another corporation), the Committee will have the right to terminate this
    Plan as of the date of the transaction or event, in which case all stock
    grants deferred under Section 7 shall become the right to receive such cash,
    securities or other property.
 
        (c) No adjustment or action under this Section 10 or any other provision
    of this Plan shall be authorized to the extent such adjustment or action
    would violate Section 16 or Rule 16b-3. The number of shares finally granted
    under this Plan shall always be rounded to the next whole number.
 
        (d) Any decision of the Committee pursuant to the terms of this Section
    10 shall be final, binding and conclusive upon the participants, the Company
    and all other interested parties.
 
    11. Amendment. The Committee may terminate, modify or amend the Plan in such
respect as it shall deem advisable, without obtaining approval from the
Company's stockholders except as such approval may be required pursuant to Rule
16b-3 under the Securities Exchange Act of 1934, as amended, or Section 16 of
such act, provided that the provisions of Sections 4 and 5 of the Plan may not
be amended more than once every six months, other than to comport with changes
in the Internal Revenue Code, the Employee Retirement Income Security Act of
1974, as amended from time to time, or rules thereunder. No termination,
modification or amendment of the Plan may, without the consent of a participant,
adversely affect a participant's rights under an award granted prior thereto.
 
    12. Indemnification. Each person who is or has been a member of the
Committee or who otherwise participates in the administration or operation of
this Plan shall be indemnified by the Company against, and held harmless from,
any loss, cost, liability, or expense that may be imposed upon or incurred by
him or her in connection with or resulting from any claim, action, suit, or
proceeding in which such person may be involved by reason of any action taken or
failure to act under the Plan and shall be fully reimbursed by the Company for
any and all amounts paid by such person in satisfaction of judgment against him
or her in any such action, suit, or proceeding, provided he or she will give the
Company an opportunity, by written notice to the Committee, to defend the same
at the Company's own expense before he or she undertakes to defend it on his or
her own behalf. This right of indemnification shall not be exclusive of any
other rights of indemnification.
 
    The Committee and the Board may rely upon any information furnished by the
Company, its public accountants and other experts. No individual will have
personal liability by reason of anything done or omitted to be done by the
Company, the Committee or the Board in connection with the Plan.
 
    13. Duration of the Plan. The Plan shall remain in effect for a period of
five (5) years from the Effective Date.
 
    14. Expenses of the Plan. The expenses of administering the Plan shall be
borne by the Company.
 
                                     VIII-4
<PAGE>

    15. Effective Date. The Plan was originally adopted by Promus Hotel
Corporation's Board of Directors on          and by the stockholders of the
Company on          . The Plan will become effective as of the date of the 1996
annual stockholders meeting (the "Effective Date").
 
                                     THE PROMUS HOTEL CORPORATION
 
                                     By: .......................................
 
                                     Its: ......................................
 
                                     VIII-5
<PAGE>
                                                                        ANNEX IX
 
                       THE PROMUS COMPANIES INCORPORATED
                             KEY EXECUTIVE OFFICER
                             ANNUAL INCENTIVE PLAN
                            INTRODUCTION AND PURPOSE
 
    . Key executive officers can have a major impact on the overall performance
of The Promus Companies Incorporated (the "Company"). The Key Executive Officer
Annual Incentive Plan (the "Plan") is designed to reward these officers for
achieving corporate performance objectives. The Plan provides for uniform
calculation procedures based on achieving specific objectives.
 
    . The Plan is intended to provide an incentive for superior work and
motivate participating officers toward even higher achievement and business
results, to tie their goals and interests into those of the Company and its
stockholders, and to attract and retain key executive officers.
 
    . An important purpose of the Plan is to insure the full deductibility of
compensation payable to the Company's Chief Executive Officer and the four
highest compensated executive officers whose compensation is required to be
reported in the Company's proxy statement.
 
    . This document describes eligibility, performance objectives, the
evaluation process, the payment of bonus awards, and administrative matters.
 
                                   ARTICLE I
 
                         ELIGIBILITY AND PARTICIPATION
 
    1.1 Only those executive officers who are at the corporate senior vice
president level or above may be eligible for the Plan. Prior to, or at the time
of, establishment of performance objectives (as provided in Article II below)
for a Plan year (which will be the calendar year), the Human Resources Committee
of the Board of Directors (the "Committee") will approve the specific executive
officers who will participate in the Plan for that year.
 
                                   ARTICLE II
 
                             PERFORMANCE OBJECTIVES
 
    2.1 Prior to March 30 of each Plan year, the Committee will establish in
writing a performance goal including the specific target objective or
objectives.
 
    2.2 Performance goals will be based on one or more of the following
corporate business criteria: Pre-tax income, operating income, cash flow,
earnings per share, return on equity, return on average invested capital, or a
division's operating income or opened units. These measurements will be
determined according to generally accepted accounting principles ("GAAP") in
existence on the date that the performance goal is established and without
regard to any changes in such principles after such date and as may be
determined by the Committee pursuant to Article IV below.
 
                                      IX-1
<PAGE>
                                  ARTICLE III
 
                             INDIVIDUAL OBJECTIVES
 
    3.1 A participant may also be assigned personal performance goals or his or
her personal performance may be otherwise reviewed by the Committee. An
evaluation of personal performance may result in the decrease or elimination of
an award that is calculated pursuant to Article IV of the Plan (if such decrease
or elimination is approved by the Committee) but it will not increase the award.
 
                                   ARTICLE IV
 
                            DETERMINATION OF AWARDS
 
    4.1 At or after the end of a Plan year, the Committee will certify the
achievement of the performance goal or goals including the specific target
objective or objectives and the satisfaction of any other material terms of the
award.
 
    4.2 To assure that the incentive features of the Plan are maintained and to
avoid distortion in Plan operation, the Committee will not include (except as
provided in 4.3 below) minority interests and extraordinary events or
circumstances, determined in accordance with GAAP, that may occur during the
plan year in deciding performance goals and specific objectives or calculating
the achievement of the performance goals and the objectives. Extraordinary
events or circumstances will comprise the following: extraordinary items,
property transactions, changes in accounting standards, and losses or gains
arising from discontinued operations.
 
    4.3 The Committee may for any plan year include property transactions and/or
discontinued operations (either specifically or generally or both) and may
further include or exclude any specified interest expense items, corporate
expense items, and/or development expense items when establishing the
pre-established performance goals and specific objectives. The actual results or
non-results of those property transactions and/or discontinued operations that
are included in the pre-established goals and specific objectives will then be
included, in accordance with the principles of GAAP, in the calculation of the
achievement of the goals and specific objectives, provided that if the
objective(s) approved by the Committee include operations or businesses
(including those being accounted for as discontinued operations) that are
subsequently disposed of or spun off during the Plan year, the objective(s) and
the results will be appropriately adjusted in accordance with GAAP to exclude
such operations or businesses. Any items of interest expense, corporate expense
and/or development expense included or excluded in the pre-established goals and
specific objectives will also be included or excluded, as the case may be, in
the calculation of the achievement of the goals and specific objectives.
 
    4.4 The actual award for a participant will be determined by multiplying the
participant's eligible earnings by the specific percentage adjacent to a points
column on tables or matrices approved by the Committee prior to March 30 of the
plan year. No award will exceed 200% of an individual's eligible earnings. In
addition, no award will exceed $1,000,000. The Committee will have the
discretion to pay an award that is lower than the award calculated as provided
herein.
 
    4.5 Eligible earnings means a participant's annual base salary in effect on
the date the performance objectives are established by the Committee.
 
                                      IX-2
<PAGE>
                                   ARTICLE V
 
                               PAYMENT OF AWARDS
 
    5.1 Except as provided in Section 5.2(5), approved awards will be payable by
March 15 after the end of the Plan year; provided, however, that no amounts
shall be paid until the Committee has certified in writing pursuant to Section
4.1 that the relevant performance goals were satisfied.
 
    5.2 An award that would otherwise be payable to an employee who is not
employed on the award payment date will be prorated, or the individual will be
ineligible for an award, as follows:
 

 (1)  Terminated due to disability under  Prorated based on active service
      long term disability plan           during plan year
 (2)  Retirement (at age 55 or older      Prorated based on active service
      with ten years or more of service)  during plan year
 (3)  Voluntary or involuntary            No award
      resignation or termination prior
      to retirement without mutual
      written agreement
 (4)  Resignation pursuant to mutual      Prorated based on active service
      written agreement                   during plan year if agreed to by
                                          the Company.
 (5)  Leave of absence                    Prorated based on active service
                                          during plan year.
 (6)  Death of participant                Prorated based on active service
                                          during plan year; award paid to
                                          participant's estate.
 
                                   ARTICLE VI
 
                                OTHER CONDITIONS
 
    6.1 Payment of awards under the Plan will not be made unless and until the
material terms (within the meaning of Section 162(m)(4)(c) of the Code) of the
Plan, including the business criteria described in Section 2.2 of the Plan, are
disclosed to the Company's stockholders and are approved by the stockholders by
a majority of votes cast in person or by proxy (including abstentions to the
extent abstentions are counted as voting under applicable state law).
 
    6.2 No person shall have any legal claim to be granted an award under the
Plan and there is no obligation for uniformity of treatment of eligible
participants. Awards may not be assigned, pledged, encumbered, or transferred.
 
    6.3 Neither the Plan nor any action taken under the Plan shall be construed
as giving any employee the right to be retained in the employ of the Company or
any subsidiary.
 
    6.4 The Company or any of its subsidiaries may deduct from any award any
applicable withholding taxes or any amounts owed by the employee to the Company
or a subsidiary thereof.
 
                                  ARTICLE VII
 
                                 ADMINISTRATION
 
    7.1 The Committee shall have full power to administer and interpret the
provisions of the Plan and to establish substantive rules for its
administration, including taking action, as the Committee deems appropriate, to
insure the tax deductibility of payments under the Plan.
 
                                      IX-3
<PAGE>
    7.2 Except with respect to matters which under Section 162(m) of the Code
are required to be determined in the sole and absolute discretion of the
Committee, the Corporate Compensation Department of the Company will have full
power to administer and interpret the procedural aspects of the Plan, subject to
the Plan's terms, including adopting and enforcing rules to decide procedural
and administrative issues.
 
    7.3 Except with respect to matters which under Section 162(m)(4)(c) of the
Code are required to be determined in the sole and absolute discretion of the
Committee, the Committee and the Corporate Compensation Department may rely on
opinions, reports or statements of officers or employees of the Company or any
subsidiary thereof and of Company counsel (inside or retained counsel), public
accountants and other professional or expert persons.
 
    7.4 The Committee may terminate the Plan to be effective at such date as the
Committee may determine, and is further authorized to make changes to the Plan
that are not inconsistent with its purposes or that are necessary or appropriate
in light of governmental regulations or applicable laws.; provided however, to
the extent required by Section 162(m), such changes shall be approved by a
majority of the shareholders of the Company.
 
    7.5 No member of the Committee and no employee of the Company or its
subsidiaries involved in administering the Plan or making decisions under the
Plan will have any personal liability to any person.
 
    The undersigned certifies that this Plan was approved by the Human Resources
Committee of the Company's Board of Directors on       , 19  .
 
                                         .......................................
 
                                                        Signature
 
                                         .......................................
 
                                                          Title
 
                                      IX-4
<PAGE>
                                                                         ANNEX X
 
                       THE PROMUS COMPANIES INCORPORATED
               1996 NON-MANAGEMENT DIRECTORS STOCK INCENTIVE PLAN
 
    1. Purpose. The purpose of The Promus Companies Incorporated 1996
Non-Management Directors Stock Incentive Plan (the "Plan") is to attract, retain
and compensate highly-qualified individuals who are not employees of The Promus
Companies Incorporated, a Delaware corporation (the "Company") or any of its
subsidiaries or affiliates for service as members of the Board of Directors
("Non-Management Directors") by providing them with an ownership interest in the
common stock of the Company ("Common Stock"). The Company intends that the Plan
will benefit the Company and its stockholders by allowing Non-Management
Directors to have a personal financial stake in the Company through an ownership
interest in the Common Stock and will closely associate the interest of Non-
Management Directors with that of Promus's stockholders.
 
    2. Administration. The Plan shall be administered by a committee appointed
by the Board of Directors of the Company and consisting of Directors who are not
eligible to participate in the Plan (the "Committee"). Subject to the provisions
of the Plan, the Committee shall be authorized to interpret the Plan, to
establish, amend and rescind any rules and regulations relating to the Plan, and
to make all other determinations necessary or advisable for the administration
of the Plan; provided, however, that the Committee shall have no discretion with
respect to the eligibility or selection of Non-Management Directors to receive
awards under the Plan, the number of shares of stock subject to any such awards
or the time at which any such awards are to be granted; and provided further,
that the Committee shall not have the authority to take any action or make any
determination that would materially increase the benefits accruing to
participants under the Plan. The Committee's interpretation of the Plan, and all
actions taken and determinations made by the Committee pursuant to the powers
vested in it hereunder, shall be conclusive and binding upon all parties
concerned including the Company, its stockholders and persons granted awards
under the Plan.
 
    3. Shares Subject to Plan. The shares issued under the Plan shall not exceed
in the aggregate 150,000 shares of Common Stock. Such shares may be authorized
and unissued shares or treasury shares.
 
    4. Participants. All active members of the Company's Board of Directors who
are not as of the date of any award employees of the Company or any of its
subsidiaries or affiliates shall be eligible to participate in the Plan.
 
    5. Awards.
 
        (a) Grant Dates and Formula for Automatic Grants. Shares of Common Stock
    shall be automatically granted on May 1, August 1, November 1 and February 1
    of each plan year (each such date is hereinafter referred to as a "Grant
    Date") to each eligible Non-Management Director commencing with the August
    1, 1996 Grant Date. The total number of shares included in each grant under
    this Section 5(a) shall be determined by dividing Fifty Percent (50%) of the
    amount of meeting and retainer fees (the "50% of Fees") earned by the
    Non-Management Director during the three-month period immediately preceding
    the Grant Date (the "Grant Period") by the fair market value per share of
    the Common Stock on the Grant Date (or the immediately preceding trading day
    if the Grant Date is not a trading day). The fair market value per share
    shall be the average of the high and low price of the Common Stock based
    upon its consolidated trading as generally reported for the principal
    securities exchange on which the Common Stock is listed. Fractions will be
    rounded to the next highest share. The shares or rights to which a
    participant is entitled under this Section 5(a) shall be in lieu of the
    payment in cash of the 50% of Fees.
 
                                      X-1
<PAGE>
        (b) Grant Dates and Requirements for Elective Grants. Commencing with
    the August 1, 1996 Grant Date, shares of Common Stock shall be automatically
    granted on each Grant Date to each eligible Non-Management Director who
    elects to receive shares under this Plan in lieu of the portion of the
    amount of meeting and retainer fees earned by the Non-Management for any
    period which is in excess of the 50% of Fees (the "Additional 50% of Fees").
    Such election must be made prior to the commencement of the first Grant
    Period to which such election applies and such election shall be irrevocable
    with respect to all future Grant Periods. Individuals who are nominated to
    become Non-Management Directors may make such election after such nomination
    but prior to the time that they are elected to the Board. The total number
    of shares included in each grant under this Section 5(b) shall be determined
    by dividing the Additional 50% of Fees earned by the Non-Management Director
    during the Grant Period by the fair market value per share of the Common
    Stock on the Grant Date (or the immediately preceding trading day if the
    Grant Date is not a trading day). The fair market value per share shall be
    the average of the high and low price of the Common Stock based upon its
    consolidated trading as generally reported for the principal securities
    exchange on which the Common Stock is listed. Fractions will be rounded to
    the next highest share. The shares or rights to which a participant is
    entitled under this Section 5(b) shall be in lieu of the payment in cash of
    the Additional 50% of Fees.
 
        (c) Restrictions Upon Transfer. Shares awarded, and the right to vote
    such shares and to receive dividends thereon, may not be sold, assigned,
    transferred, exchanged, pledged, hypothecated, or otherwise encumbered until
    at least six months after the date of the grant (the "Restriction Period").
    During the Restriction Period the participant shall have all other rights of
    a stockholder, including, but not limited to, the right to vote and to
    receive dividends on such shares. If as a result of a stock dividend
    (whether in securities of the Company or of any other company), stock split,
    spin-off, recapitalization, other adjustment in the stated capital of the
    Company, or as the result of a merger, consolidation, reclassification or
    other reorganization, or any other corporate transaction, Common Stock is
    increased, reduced, or otherwise changed, and by virtue thereof the
    participant shall be entitled to new or additional or different shares or if
    the participant receives new or additional or different shares pursuant to
    any action by the Committee pursuant to Section 10, such shares shall be
    subject to the same terms, conditions and restrictions as the original
    shares.
 
        (d) Certificates. Each stock certificate issued in respect of shares
    awarded to a participant may bear an appropriate legend disclosing the
    restrictions on transferability imposed on such shares by the Plan or by
    law.
 
        (e) Termination of Service During Grant Period. In the event of
    termination of service on the Board by any participant during a Grant
    Period, such participant's award for the Grant Period shall be determined in
    accordance with Sections 5(a) and 5(b) of the Plan based upon the amount of
    meeting and retainer fees earned during such Grant Period as of the date of
    termination of service, provided, that the grant date shall be the date of
    termination of service unless the grant has been deferred.
 
    6. Withholding. Whenever the Company issues shares of Common Stock under the
Plan, the Company shall have the right to withhold from sums due the recipient,
or to require the recipient to remit to the Company, any amount sufficient to
satisfy any federal, state and/or local withholding tax requirements prior to
the delivery of any certificate for such shares.
 
    7. Deferral. Each participant will have the right to elect, pursuant to a
written election form delivered to the Company prior to the commencement of each
plan year (i.e., each May 1 through April 30), to defer until after the
participant's termination of service the grant of the shares that would
otherwise be granted to the participant during the next ensuing plan year.
Pursuant to this election form, the participant will elect whether all of the
deferred grant will be (a) granted within 30 days after termination of service
or (b) granted in approximately equal annual installments of shares over a
period of two to ten years (as the participant may elect) after the termination
of service, each such annual
 
                                      X-2
<PAGE>
grant to be made within 30 days after the anniversary of the termination of
service. The deferral election form signed by the executive prior to the plan
year will be irrevocable except in case of hardship (as defined in Section 8) as
determined in good faith by the Committee pursuant to Section 8. No shares of
stock will be issued until the grant date as so deferred (the "Deferred Grant
Date") at which time the Company agrees to issue the shares to the participant.
The participant will have no rights as a stockholder with respect to the
deferred rights to shares and the rights to such shares will be unsecured.
 
    If any dividends or other rights or distributions of any kind
("Distributions") are distributed to holders of Common Stock during the period
from the applicable Grant Date until the applicable Deferred Grant Date (the
"Deferral Period") but prior to the participant's termination of service, an
amount equal to the cash value of such Distributions on their distribution date,
as such value is determined by the Committee, will be credited to a deferred
dividend account for the participant as follows: the account will be credited
with the right to shares of Common Stock equal in value to the cash value of the
Distribution with such values determined by the Committee as of the date of the
Distribution. The Company will issue shares of stock equal to the cumulative
total of rights to the shares in such account within 30 days after the
participant's termination of service. If a Distribution is distributed to
holders of Common Stock after the participant's termination of service but
during the Deferral Period, an amount equal to the cash value of such dividends
or other rights or distributions pertaining to any share rights still deferred
shall be converted into shares of Common Stock equivalent in value to the
Distribution (with such values measured as of the date of Distribution) and such
shares will be issued to the participant as soon as practical after the date of
the Distribution. No right or interest in the deferred dividend account shall be
subject to liability for the debts, contracts or engagements of the participant
or shall be subject to disposition by transfer, alienation, anticipation,
pledge, encumbrance, assignment or any other means whether such disposition be
voluntary or involuntary or by operation of law by judgment, levy, attachment,
garnishment or any other legal or equitable proceedings (including bankruptcy),
and any attempted disposition thereof shall be null and void and of no effect;
provided, however, that nothing in this Section 7 shall prevent transfers by
will or by the applicable laws of descent and distribution. The Committee will
have the right to adopt other regulations and procedures to govern deferral of
grants.
 
    8. Hardship. The Committee may accelerate the distribution of all or a
portion of a participant's deferred grants on account of his Hardship, subject
to the following requirements: (i) the value of such accelerated distribution
shall not exceed the amount which is necessary to satisfy the Hardship, less the
amount which can be satisfied from other resources which are reasonably
available to the participant, (ii) the denial of the participant's request for a
Hardship acceleration would result in severe financial hardship to the
participant, and (iii) the participant has not received an accelerated
distribution on account of Hardship within the 12-month period preceding the
acceleration.
 
    For purposes of this Plan, "Hardship" of a participant, as determined by the
Committee in its discretion on the basis of all relevant facts and circumstances
and in accordance with the following nondiscriminatory and objective standards
uniformly interpreted and consistently applied, shall mean a severe financial
hardship to the participant resulting from a sudden and unexpected illness or
accident of the participant or of his dependent, loss of the participant's
property due to casualty, or other extraordinary and unforeseeable circumstances
arising as a result of events beyond the control of the participant. A financial
need shall not constitute a Hardship unless it is for at least $1,000.00 or the
entire value of the principal amount of the participant's deferred grants.
 
    9. Section 83(b) Election. Participants shall have the right to make an
election under Section 83(b) of the Internal Revenue Code, if applicable, with
regard to taxation of grants under the Plan.
 
    10. Adjustments.
 
        (a) Subject to Section 10(c) but notwithstanding any other term of this
    Plan, in the event that the Committee determines that any dividend or other
    distribution (whether in the form of cash,
 
                                      X-3
<PAGE>
    Common Stock, other securities, or other property), recapitalization,
    reclassification, stock split, reverse stock split, reorganization, merger,
    consolidation, split-up, spin-off, combination, repurchase, or exchange of
    Common Stock or other securities of the Company, issuance of warrants or
    other rights to purchase Common Stock or other securities of the Company, or
    other similar corporate transaction or event, in the Committee's sole
    discretion, affects the Common Stock such that an adjustment is determined
    by the Committee to be appropriate in order to prevent dilution or
    enlargement of the benefits or potential benefits intended to be made
    available under the Plan or with respect to an award or awards, then the
    Committee shall, in such manner as it may deem equitable, adjust the number
    and type of shares of Common Stock (or other securities or property) which
    may be granted under the Plan (including, but not limited to, adjustments of
    the maximum number and kind of shares which may be issued).
 
        (b) Subject to Section 10(c) but notwithstanding any other term of this
    Plan, in the event of any corporate transaction or event described in
    paragraph (a) which results in shares of Common Stock being exchanged for or
    converted into cash, securities or other property (including securities of
    another corporation), the Committee will have the right to terminate this
    Plan as of the date of the transaction or event, in which case all stock
    grants deferred under Section 7 shall become the right to receive such cash,
    securities or other property.
 
        (c) No adjustment or action under this Section 10 or any other provision
    of this Plan shall be authorized to the extent such adjustment or action
    would violate Section 16 or Rule 16b-3. The number of shares finally granted
    under this Plan shall always be rounded to the next whole number.
 
        (d) Any decision of the Committee pursuant to the terms of this Section
    10 shall be final, binding and conclusive upon the participants, the Company
    and all other interested parties.
 
    11. Amendment. The Committee may terminate, modify or amend the Plan in such
respect as it shall deem advisable, without obtaining approval from the
Company's stockholders except as such approval may be required pursuant to Rule
16b-3 under the Securities Exchange Act of 1934, as amended, or Section 16 of
such act, provided that the provisions of Sections 4 and 5 of the Plan may not
be amended more than once every six months, other than to comport with changes
in the Internal Revenue Code, the Employee Retirement Income Security Act of
1974, as amended from time to time, or rules thereunder. No termination,
modification or amendment of the Plan may, without the consent of a participant,
adversely affect a participant's rights under an award granted prior thereto.
 
    12. Indemnification. Each person who is or has been a member of the
Committee or who otherwise participates in the administration or operation of
this Plan shall be indemnified by the Company against, and held harmless from,
any loss, cost, liability, or expense that may be imposed upon or incurred by
him or her in connection with or resulting from any claim, action, suit, or
proceeding in which such person may be involved by reason of any action taken or
failure to act under the Plan and shall be fully reimbursed by the Company for
any and all amounts paid by such person in satisfaction of judgment against him
or her in any such action, suit, or proceeding, provided he or she will give the
Company an opportunity, by written notice to the Committee, to defend the same
at the Company's own expense before he or she undertakes to defend it on his or
her own behalf. This right of indemnification shall not be exclusive of any
other rights of indemnification.
 
    The Committee and the Board may rely upon any information furnished by the
Company, its public accountants and other experts. No individual will have
personal liability by reason of anything done or omitted to be done by the
Company, the Committee or the Board in connection with the Plan.
 
    13. Duration of the Plan. The Plan shall remain in effect for a period of
five (5) years from the Effective Date.
 
    14. Expenses of the Plan. The expenses of administering the Plan shall be
borne by the Company.
 
                                      X-4
<PAGE>
    15. Effective Date. The Plan was originally adopted by Promus's Board of
Directors on          and by the stockholders of Promus on          . The Plan
will become effective as of the date of the 1996 annual stockholders meeting
(the "Effective Date").
 
                                          THE PROMUS COMPANIES INCORPORATED
 
                                          By: ..................................
 
                                          Its: .................................
 
                                      X-5



<PAGE>



























THE FOLLOWING TRADEMARKS USED IN THIS DOCUMENT ARE OWNED BY THE PROMUS COMPANIES
INCORPORATED, ITS DIRECT OR INDIRECT SUBSIDIARIES, OR AFFILIATES: PROMUS TM,
EMBASSY SUITES TM, HARRAH'S TM, HAMPTON INN TM, HAMPTON INN & SUITESSM AND
HOMEWOOD SUITES TM.


<PAGE>








                          ["PROMUS COMPANIES(R)" logo]








                                 Notice of 1995
                               Annual Meeting and
                                 Proxy Statement
















["Harrah's(R)" logo]
             ["EMBASSY SUITES(R)" logo]
                          ["Hampton Inn(R)" logo]
                                       ["HOMEWOOD SUITES(R)" logo]
                                                   ["Hampton Inn & Suites" logo]











<PAGE>
                       THE PROMUS COMPANIES INCORPORATED
                   PROXY SOLICITED BY THE BOARD OF DIRECTORS
                       FOR ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD         1995
 
   The undersigned hereby appoints                              , and each of
them, his or her attorneys and agents, with full power of substitution to vote
as proxy for the undersigned, as herein stated, at the Annual Meeting of
Stockholders of The Promus Companies Incorporated ("Promus") to be held on
        , 1995 at      a.m. at the Winegardiner Auditorium--Dixon Gallery and
Gardens, 4339 Park Avenue, Memphis, Tennessee and at any adjournment thereof,
according to the number of votes the undersigned would be entitled to vote if
personally present on the proposals set forth below (and as more particularly
set forth in the Notice of Meeting enclosed herewith) and in accordance with
their discretion on any other matters that may properly come before the meeting
or any adjournment thereof.
 
DISTRIBUTION PROPOSALS:
 
   PROPOSALS ONE THROUGH NINE LISTED BELOW CONSTITUTE THE "DISTRIBUTION
PROPOSALS." THE DISTRIBUTION PROPOSALS ARE PROPOSED BY THE PROMUS BOARD OF
DIRECTORS. THE EFFECTIVENESS OF EACH OF THE DISTRIBUTION PROPOSALS IS
CONDITIONED UPON THE APPROVAL OF ALL OF THE DISTRIBUTION PROPOSALS. ACCORDINGLY,
FAILURE OF THE STOCKHOLDERS TO APPROVE ANY ONE OR MORE OF THE DISTRIBUTION
PROPOSALS WILL RESULT IN THE INEFFECTIVENESS OF ALL OF THE DISTRIBUTION
PROPOSALS.
 
   THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR ALL
OF THE DISTRIBUTION PROPOSALS.
 
   (INSTRUCTION: Stockholders may vote on the Distribution Proposals either as a
group or for each Distribution Proposal separately. To vote on the Distribution
Proposals separately, mark the appropriate box set forth under each numbered
Distribution Proposal One through Nine. To vote on the Distribution Proposals as
a group, mark the appropriate box set forth immediately below.)
 
  FOR all Distribution Proposals / /      AGAINST all Distribution Proposals / /
 
                                  ABSTAIN / /
 
   (INSTRUCTION: If you have elected to vote on the Distribution Proposals as a
group by checking the appropriate box set forth above, you need not (and should
not) vote on the Distribution Proposals separately, and may proceed directly to
the section of the Proxy Card captioned "Additional Proposals." All proxies in
which a stockholder has elected to vote on the Distribution Proposals as a group
will be voted in accordance with such vote, whether or not votes are registered
for each Distribution Proposal separately.)
 
   1. PROPOSAL ONE: Ratification of a special dividend, consisting of the
distribution (the "Distribution") to all holders of Promus's outstanding common
stock, on a one-for-two basis, of all outstanding shares of common stock of
Promus Hotel Corporation ("PHC").
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   2. PROPOSAL TWO: Approval of an amendment of the Certificate of Incorporation
of Promus, which will change the name of Promus to Harrah's Entertainment, Inc.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   3. PROPOSAL THREE: Approval of certain amendments to the Promus 1990 Stock
Option Plan to increase by      million the number of shares available under
such plan and to expand the rights of the Human Resources Committee of Promus's
Board of Directors (the "Promus HR Committee") to make certain adjustments in
connection with such plan upon the occurence of certain events.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   4. PROPOSAL FOUR: Approval of certain amendments to the Promus 1990
Restricted Stock Plan to increase by      million the number of shares available
under such plan and to expand the rights of the Promus HR Committee to make
certain adjustments in connection with such plan upon the occurrence of certain
events.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   5. PROPOSAL FIVE: Approval and ratification of the adoption by PHC of the PHC
1995 Stock Option Plan.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
                       PLEASE SIGN AND DATE ON NEXT PAGE
<PAGE>

   6. PROPOSAL SIX: Approval and ratification of the adoption by PHC of the PHC
1995 Restricted Stock Plan.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   7. PROPOSAL SEVEN: Approval and ratification of the adoption by PHC of the
PHC Key Executive Officer Annual Incentive Plan.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   8. PROPOSAL EIGHT: Approval and ratification of the adoption by PHC of the
PHC Nonmanagement Directors Stock Incentive Plan.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   9. PROPOSAL NINE: Ratification of the election of the    directors of PHC
specified herein, who will be divided into three classes, the initial terms of
which will expire in 1996, 1997, and 1998.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   ADDITIONAL PROPOSALS:
 
   PROPOSALS TEN THROUGH FOURTEEN LISTED BELOW CONSTITUTE THE "ADDITIONAL
PROPOSALS." THE ADDITIONAL PROPOSALS ARE PROPOSED BY THE PROMUS BOARD OF
DIRECTORS. THE EFFECTIVENESS OF ANY ONE ADDITIONAL PROPOSAL IS NOT CONDITIONED
ON THE APPROVAL OF ANY OTHER ADDITIONAL PROPOSAL OR OF THE DISTRIBUTION
PROPOSALS.
 
   THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE FOR
PROPOSALS TEN, ELEVEN, TWELVE, THIRTEEN AND FOURTEEN.
 
   10. PROPOSAL TEN: The election of Philip G. Satre, Boake A. Sells and Shirley
Young to Promus's Board of Directors as Class II directors for three-year terms
expiring at the 1998 Annual Meeting.
 
<TABLE>
<S>                                  <C>    <C>                                     <C>
FOR all nominees listed below               WITHHOLD AUTHORITY
(except as marked to the contrary)   / /    to vote for all nominees listed below   / /
</TABLE>
 
   Nominees: Philip G. Satre, Boake A. Sells and Shirley Young
 
   (INSTRUCTION: To withhold your vote for any individual nominee, write that
nominee's name in the space provided below.
 
- - - --------------------------------------------------------------------------------
 
   11. PROPOSAL ELEVEN: Approval of an amendment to Promus's Certificate of
Incorporation permitting the redemption of Promus Common Stock in certain
circumstances.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   12. PROPOSAL TWELVE: Approval of a Promus Key Executive Officer Annual
Incentive Plan.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   13. PROPOSAL THIRTEEN: Approval of a Promus Nonmanagement Directors Stock
Incentive Plan.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   14. PROPOSAL FOURTEEN: Ratification of the appointment of Arthur Andersen LLP
as independent auditors.
 
FOR / /                  AGAINST / /                  ABSTAIN / /
 
   All shares of Promus Common Stock that are represented at the Annual Meeting
by properly executed proxies received prior to or at the Annual Meeting and not
revoked will be voted at the Annual Meeting in accordance with the instructions
indicated herein. IF NO INSTRUCTIONS FOR A PROPOSAL ARE INDICATED ON THE PROXY
CARD, SUCH PROXIES WILL BE VOTED IN ACCORDANCE WITH THE BOARD OF DIRECTORS'
RECOMMENDATIONS SO SET FORTH HEREIN WITH RESPECT TO SUCH PROPOSAL(S). ANY PROXY
CARD WHICH IS EXECUTED IN SUCH MANNER AS NOT TO WITHHOLD AUTHORITY TO VOTE FOR
THE ELECTION OF ANY NOMINEE FOR PROMUS'S BOARD OF DIRECTORS SHALL BE DEEMED TO
GRANT SUCH AUTHORITY.
 
   If you plan to attend the Annual Meeting of Shareholders, please mark the
following box and promptly return this Proxy Card. / /
 
                                               PLEASE FILL IN DATE, SIGN AND
                                               RETURN THIS PROXY IN THE
                                               ACCOMPANYING ENVELOPE.
 
                                               Dated:          ,1995

                                  Signature ____________________________________

                                  Signature ____________________________________
 
                                              Signatures of stockholders should
                                              correspond exactly with the names
                                              shown on the Proxy Card.
                                              Attorneys, trustees, executors,
                                              administrators, guardians and
                                              others signing in a
                                              representative capacity should
                                              designate their full titles. If a
                                              corporation, please sign in full
                                              corporate name by President or
                                              other authorized officer. If a
                                              partnership, please sign in
                                              partnership name by authorized
                                              person.



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