HARRAHS ENTERTAINMENT INC
DEFR14A, 2000-03-30
MISCELLANEOUS AMUSEMENT & RECREATION
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

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      <S>        <C>
      Filed by the Registrant /X/
      Filed by a Party other than the Registrant / /

      Check the appropriate box:
      / /        Preliminary Proxy Statement
      / /        Confidential, for Use of the Commission Only (as permitted
                 by Rule 14a-6(e)(2))
      /X/        Definitive Proxy Statement
      / /        Definitive Additional Materials
      / /        Soliciting Material Pursuant to Section240.14a-11(c) or
                 Section240.14a-12
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<S>                                                          <C>
                        HARRAHS ENTERTAINMENT, INC.
- ------------------------------------------------------------
      (Name of Registrant as Specified In Its Charter)

- ------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if other than the
                        Registrant)
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Payment of Filing Fee (Check the appropriate box):

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<S>        <C>  <C>
/X/        No fee required.
/ /        Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
           and 0-11.
           (1)  Title of each class of securities to which transaction
                applies:
                ----------------------------------------------------------
           (2)  Aggregate number of securities to which transaction
                applies:
                ----------------------------------------------------------
           (3)  Per unit price or other underlying value of transaction
                computed pursuant to Exchange Act Rule 0-11 (set forth the
                amount on which the filing fee is calculated and state how
                it was determined):
                ----------------------------------------------------------
           (4)  Proposed maximum aggregate value of transaction:
                ----------------------------------------------------------
           (5)  Total fee paid:
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/ /        Fee paid previously with preliminary materials.
/ /        Check box if any part of the fee is offset as provided by
           Exchange Act Rule 0-11(a)(2) and identify the filing for which
           the offsetting fee was paid previously. Identify the previous
           filing by registration statement number, or the Form or
           Schedule and the date of its filing.
           (1)  Amount Previously Paid:
                ----------------------------------------------------------
           (2)  Form, Schedule or Registration Statement No.:
                ----------------------------------------------------------
           (3)  Filing Party:
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           (4)  Date Filed:
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                                                    Harrah's
                                                    Entertainment, Inc.
                                                    The Premier Name in Casino
                                                    Entertainment
                                                    1023 Cherry Road
                                                    Memphis, TN 38117 USA

[LOGO]

                                                   March 23, 2000

Dear Fellow Stockholders:

    We cordially invite you to attend our 2000 Annual Meeting of Stockholders
which will be held on Thursday, April 27, 2000, at 11:00 a.m. in the Copacabana
Showroom, Rio Suite Hotel & Casino, 3700 West Flamingo Road, Las Vegas, Nevada.

    At the meeting, we will elect four directors, vote on the adoption of a
Senior Executive Incentive Plan and an amendment to our Stock Option Plan, and
ratify the appointment of Arthur Andersen LLP as our independent public
accountants for 2000.

    Whether or not you expect to attend the meeting, please promptly complete,
sign, date and return the enclosed proxy card, or vote electronically over the
Internet or by telephone, so that your shares will be represented at the
meeting. If you do attend, you may vote in person even if you have sent in your
proxy card or voted electronically or by telephone.

    We look forward to seeing you at the meeting.

                                          Sincerely,

                                          /s/ Philip G. Satre
                                          Philip G. Satre
                                          CHAIRMAN OF THE BOARD
                                            AND CHIEF EXECUTIVE OFFICER
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                               TABLE OF CONTENTS

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                                                                PAGE
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Notice of Meeting...........................................

Proxy Statement.............................................

Introduction................................................

Questions and Answers.......................................      2

Board of Directors..........................................      6
  General Information--Election of Directors................      6
  Nominees--Class I, Term Expires 2003......................      6
  Directors--Class II, Term Expires 2001....................      8
  Directors--Class III, Term Expires 2002...................      9
  The Board of Directors and Committees of the Board........     11
  Compensation of Directors.................................     11
  Ownership of Harrah's Entertainment Securities............     13

Proposal to Approve the Adoption of the Company's Senior
  Executive Incentive Plan..................................     13
  Administration............................................     14
  Bonus Determination.......................................     14
  Reasons for Adoption of the Incentive Plan................     15

Proposal to Amend Stock Option Plan.........................     15
  Description of Plan.......................................     15
  Federal Income Tax Consequences Applicable to the Stock
    Option Plan.............................................     17
  Proposed Amendment to Stock Option Plan...................     18

Ratification of Appointment of Independent Public
  Accountants...............................................     19

Other Matters at the Meeting................................     19

Executive Officer Compensation..............................     20
  Summary Compensation Table................................     20
  Option Grants in the Last Fiscal Year.....................     22
  Aggregated Option Exercises in 1999 and December 31, 1999
    Option Values...........................................     23
  Certain Employment Arrangements...........................     23
  Report of the Human Resources Committee on Executive
    Compensation............................................     28

Performance of Harrah's Entertainment Common Stock and
  Dividends.................................................     33

Certain Transactions........................................     34

Section 16(a) Beneficial Ownership Reporting Compliance.....     35

Other Information...........................................     35
  Certain Stockholders......................................     35
  Cost of Solicitation......................................     36
  Stockholder Proposals for 2001 Annual Meeting.............     36

Annex 1--Senior Executive Incentive Plan....................    A-1
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                          HARRAH'S ENTERTAINMENT, INC.
                               NOTICE OF MEETING

    The 2000 Annual Meeting of Stockholders of Harrah's Entertainment, Inc. will
be held in the Copacabana Showroom, Rio Suite Hotel & Casino, 3700 West Flamingo
Road, Las Vegas, Nevada on Thursday, April 27, 2000, at 11:00 a.m. for the
following purposes:

    1.  to elect four Class I directors for three-year terms;

    2.  to vote on the adoption of a Senior Executive Incentive Plan;

    3.  to vote on the approval of an amendment adding shares to the Company's
       Stock Option Plan;

    4.  to ratify the appointment of Arthur Andersen LLP as the Company's
       independent public accountants for the 2000 calendar year; and

    5.  to transact any other business that properly comes before the meeting or
       any adjournments or postponements of the meeting.

    Stockholders owning Company shares at the close of business on March 15,
2000, are entitled to vote and attend the meeting. A complete list of these
stockholders will be available for ten days prior to the meeting at the
Company's executive offices at 5100 West Sahara Avenue, Suite 200, Las Vegas,
Nevada 89146.

    YOUR BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE PROPOSALS.

                                          /s/ Rebecca W. Ballou

                                          Rebecca W. Ballou
                                          SECRETARY

March 23, 2000
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    PLEASE COMPLETE THE ACCOMPANYING PROXY AND RETURN IT IN THE ENCLOSED
ADDRESSED ENVELOPE, OR VOTE ELECTRONICALLY VIA THE INTERNET OR BY TELEPHONE.

                                PROXY STATEMENT

INTRODUCTION

    Our Board of Directors is soliciting proxies for the 2000 Annual Meeting of
Stockholders. This Proxy Statement contains important information for you to
consider when deciding how to vote on the matters brought before the meeting.
PLEASE READ IT CAREFULLY.

    In this Proxy Statement:

    - "we" and "the Company" mean Harrah's Entertainment, Inc. We have our
      executive offices at 5100 West Sahara Avenue, Suite 200, Las Vegas,
      Nevada, 89146;

    - "Annual Meeting" means the 2000 Annual Meeting of Stockholders to be held
      on April 27, 2000, at 11:00 a.m. in the Copacabana Showroom, Rio Suite
      Hotel & Casino, 3700 West Flamingo Road, Las Vegas, Nevada, and any
      adjournment or postponement thereof;

    - "Stock" means our common stock;

    - "Senior Executive Incentive Plan" means the Harrah's Entertainment, Inc.
       1995 Senior Executive Incentive Plan; and

    - "Stock Option Plan" means the Harrah's Entertainment, Inc. 1990 Stock
      Option Plan.

    A copy of our 1999 Annual Report to Stockholders, this Proxy Statement and
accompanying proxy card are being mailed to our stockholders beginning on or
about March 24, 2000.
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                             QUESTIONS AND ANSWERS

    WHAT IS THE PURPOSE OF THE ANNUAL MEETING? At the annual meeting,
stockholders will be asked to vote on the following proposals:

    1.  to elect four Class I directors for three-year terms;

    2.  to vote on the adoption of a Senior Executive Incentive Plan;

    3.  to vote on the approval of an amendment adding shares to the Company's
       Stock Option Plan; and

    4.  to ratify the appointment of Arthur Andersen LLP as our independent
       public accountants for the 2000 calendar year.

    The stockholders also will transact any other business that properly comes
before the meeting.

    WHO IS ENTITLED TO VOTE? The record date for the meeting is March 15, 2000.
Only stockholders of record at the close of business on that date are entitled
to vote at and attend the Annual Meeting. The only class of stock that can be
voted at the meeting is our common stock. Each outstanding share of common stock
is entitled to one vote on all matters that come before the meeting. At the
close of business on the record date there were 123,465,180 shares of common
stock outstanding.

    You may also have another person attending the meeting represent you by
signing a proxy designating that person to act on your behalf.

    WHAT IF MY SHARES ARE HELD IN "STREET NAME" BY A BROKER? If you are the
beneficial owner of shares held in "street name" by a broker, your broker, as
the record holder of the shares, must vote those shares in accordance with your
instructions. If you do not give instructions to your broker, your broker can
vote your shares with respect to "discretionary" items, but not with respect to
"non-discretionary" items. On non-discretionary items, the shares will be
treated as "broker non-votes."

    WHAT IF I HOLD SHARES IN THE COMPANY'S ESOP OR COMPANY STOCK FUND OF THE
SAVINGS AND RETIREMENT PLAN? If you are a participant in the Company's Employee
Stock Ownership Plan (ESOP) or the Company Stock Fund of the Savings and
Retirement Plan, you have the right to vote the shares in your account in each
plan. To do this you must sign and timely return the proxy card you received
with this Proxy Statement, or vote electronically or over the Internet by
following the instructions on the proxy card. Your proxy card will be considered
your confidential voting instructions, and an authorized plan trustee will
direct your vote in the manner you indicate on the proxy card or in your
telephone or Internet vote. In order to do this, the authorized plan trustee
will receive overall vote tallies from our proxy tabulator, The Bank of New
York, for all participants in each plan. The overall vote tallies will not show
how individual participants voted. The authorized trustee will then register the
vote tallies with the Inspectors of Election at the Annual Meeting. If a plan
participant's voting instruction is not received by The Bank of New York before
the meeting, or if the proxy is revoked by the participant before the meeting,
the shares held by that participant will be considered unvoted. All unvoted
shares in each plan will be voted at the Annual Meeting by the authorized
trustee as the trustee deems in the best interest of plan participants.

    HOW MANY SHARES MUST BE PRESENT TO HOLD THE MEETING? The holders of a
majority of the shares of Stock outstanding on the record date, in person or by
a properly executed proxy,

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must be present at the meeting for any business to be conducted and will
constitute a quorum. Proxies received but marked as abstentions or broker
non-votes will be counted as shares that are present and entitled to vote for
purposes of determining the presence of a quorum.

    WHAT IF A QUORUM IS NOT PRESENT AT THE MEETING? If a quorum is not present
at the scheduled time of the Annual Meeting, we may adjourn the Annual Meeting,
either with or without a vote of the stockholders. If we propose to have the
stockholders vote whether to adjourn the meeting, the people named in the
enclosed proxy will vote all shares of Stock for which they have voting
authority in favor of the adjournment. We also may adjourn the meeting if for
any reason we believe that additional time should be allowed for the
solicitation of proxies. An adjournment will have no effect on the business that
may be conducted at the Annual Meeting.

    HOW DO I VOTE?

1.  YOU MAY VOTE BY MAIL. If you properly complete and sign the enclosed proxy
    card and return it in the enclosed envelope, it will be voted in accordance
    with your instructions. The enclosed envelope requires no additional postage
    if mailed either in the United States or Canada.

2.  YOU MAY VOTE BY TELEPHONE. If you are a registered stockholder (that is, if
    you hold your Stock in your own name), you may vote by telephone by
    following the instructions printed on the proxy card. If you vote by
    telephone, you do not have to mail in your proxy card.

3.  YOU MAY VOTE ON THE INTERNET. If you are a registered stockholder (that is,
    if you hold your Stock in your own name), you may vote on the Internet by
    following the instructions printed on the proxy card. If you vote on the
    Internet, you do not have to mail in your proxy card.

    If you are a registered stockholder and attend the Annual Meeting, you may
deliver your completed proxy card in person or vote in person by ballot at the
meeting. If your shares are held in "street name" and you wish to vote at the
Annual Meeting, you will need to obtain a proxy form from the institution that
holds your shares.

    CAN I VOTE BY TELEPHONE OR ON THE INTERNET IF I AM NOT A REGISTERED
STOCKHOLDER? If your shares are held in "street name" by a broker or other
nominee, you should check the voting form used by that firm to determine whether
you will be able to vote by telephone or on the Internet. Participants in the
Company's ESOP and in the Company Stock Fund of the Savings and Retirement Plan
can vote by telephone or on the Internet.

    CAN I CHANGE MY VOTE AFTER I SUBMIT MY PROXY? Yes, you may revoke your proxy
at any time before it is voted at the Annual Meeting by:

    - signing and returning another proxy with a later date;

    - voting by telephone or on the Internet (your latest telephone or Internet
      vote is counted); or

    - giving written notice of revocation to the Company's Secretary prior to or
      at the Annual Meeting.

    Your attendance at the meeting will not have the effect of revoking your
proxy unless you give written notice of revocation to the Corporate Secretary of
the Company before the polls are closed. Any written notice revoking a proxy
should be sent to our Corporate Secretary at 5100 West Sahara Avenue, Suite 200,
Las Vegas, Nevada 89146 and must be received before the polls are closed.

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    WHO WILL COUNT THE VOTES? The votes will be tabulated and certified by our
transfer agent, The Bank of New York. A representative of The Bank of New York
will serve as the inspector of election.

    HOW DOES THE BOARD OF DIRECTORS RECOMMEND I VOTE ON THE PROPOSALS? Your
Board recommends that you vote:

    - FOR election of the four nominees to the Board of Directors;

    - FOR approval of the adoption of the Company's Senior Executive Incentive
      Plan;

    - FOR the approval of an amendment adding shares to the Company's Stock
      Option Plan; and

    - FOR ratification of the appointment of Arthur Andersen LLP as the
      Company's independent auditors for 2000.

    WHAT IF I DO NOT SPECIFY HOW MY SHARES ARE TO BE VOTED? If you send in a
signed proxy but do not give any voting instructions, your shares will be voted
FOR all proposals listed on the proxy card.

    WILL ANY OTHER BUSINESS BE CONDUCTED AT THE MEETING? Our Board of Directors
does not know of any other business that will be presented at the meeting. If
any other proposal properly comes up for a vote at the meeting, however, the
proxy holders will vote your shares in accordance with their best judgment.

    WHAT ARE MY VOTING OPTIONS ON EACH PROPOSAL? You have three choices on each
of the matters to be voted upon at the Annual Meeting. On Proposal 1, the
election of directors, by checking the appropriate box on your proxy card, you
may: (a) vote for all of the director nominees as a group; (b) withhold
authority to vote for all director nominees as a group; or (c) vote for all
director nominees as a group except those nominees you identify on the
appropriate line. On the remaining proposals, by checking the appropriate box
you may: (a) vote "For" the proposal; (b) vote "Against" the proposal; or
(c) "Abstain" from voting on the proposal.

    HOW MANY VOTES ARE REQUIRED TO APPROVE THE PROPOSALS? Under our bylaws, an
affirmative vote of a majority of shares of Stock represented and entitled to
vote at the meeting, excluding abstentions, is required to approve the proposals
before the Annual Meeting. However, the rules of the New York Stock Exchange
(NYSE), which apply to the approval of Proposals 2 and 3, require that
abstentions be included in the number of shares voting on these proposals when
determining whether a majority vote has been attained.

    HOW WILL ABSTENTIONS BE TREATED? If you abstain from voting on one or more
proposals, we will still include your shares for purposes of determining whether
a quorum is present. Under our bylaws, the affirmative vote of a majority of the
shares present at the meeting, excluding abstentions, is required for approval
of the remaining proposals, so we will not treat abstentions as votes for or
against a proposal. However, as noted above, the NYSE rules require the
affirmative vote of at least a majority of votes cast for approval of the
adoption of the Senior Executive Incentive Plan and the amendment of the Stock
Option Plan, so if you abstain from voting on Proposals 2 and 3, your shares
will be included in the number of shares voting on the proposal under the NYSE
rules and, consequently, your abstention will have the same practical effect as
a vote against the proposals.

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    HOW WILL BROKER NON-VOTES BE TREATED? We will include shares treated as
broker non-votes on one or more proposals for purposes of calculating the
presence of a quorum. Otherwise, we will treat shares represented by broker
non-votes as shares not entitled to vote on a proposal, so we will not count
broker non-votes in determining the number of shares necessary for approval of
the proposals. This means that broker non-votes will reduce the absolute number
(but not the percentage) of the affirmative votes required for approval of the
proposals.

    WHAT HAPPENS IF A NOMINEE FOR DIRECTOR IS UNABLE TO STAND FOR ELECTION? If a
nominee is unable to stand for election, our Board of Directors may either
reduce the number of directors to be elected or select a substitute nominee. If
a substitute nominee is selected, the proxy holders will vote your shares for
the substitute nominee, unless you have withheld authority.

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                               BOARD OF DIRECTORS

GENERAL INFORMATION--ELECTION OF DIRECTORS

    Our Certificate of Incorporation provides for a Board of Directors of not
less than three nor more than seventeen directors and authorizes the Board
periodically to set the number of directors within that range by a majority
vote. The number of directors currently set by the Board is thirteen.

    Our Certificate of Incorporation also divides our Board of Directors into
three classes with staggered terms. Each class of directors is elected for a
term of three years. Four Class I directors are to be elected at the 2000 Annual
Meeting for a three-year term ending in 2003.

    In May 1999, our Board appointed Robert G. Miller to fill a vacancy in
Class III. In February 2000, our Board appointed Gary W. Loveman to fill a
vacancy created in Class II when the size of the Board was increased from twelve
to thirteen.

    Our Board has nominated the following individuals for re-election to
Class I positions with their term in office expiring in 2003: Joe M. Henson, R.
Brad Martin, Colin V. Reed and Eddie N. Williams.

    OUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR EACH OF THESE
NOMINEES AS DIRECTORS OF HARRAH'S ENTERTAINMENT, INC.

    In the event that any of these nominees become unable or decide not to serve
as a director at the time of the Annual Meeting, our Board will either reduce
the number of directors to be elected or select a substitute nominee, and the
proxy will be voted for the substitute. We presently have no reason to believe
that the nominees listed above will be unable or will decide not to serve if
elected, and each nominee has informed us that he consents to serve and will
serve if elected.

                      NOMINEES: CLASS I, TERM EXPIRES 2003

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                                JOE M. HENSON
  [PHOTO]                       Mr. Henson, 66, a private investor, was a director and
                                Chairman of the Board of LEGENT Corporation from October
                                1989 until February 1995 and was a director of that company
                                and Chairman of its Executive Committee from January 1995 to
                                May 1995. He was Chief Executive Officer of LEGENT
                                Corporation from October 1989 to April 1992. He has been a
                                director of the Company since April 1991. He is Chairman of
                                the Human Resources Committee of the Board.
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                                R. BRAD MARTIN
  [PHOTO]                       Mr. Martin, 48, has been Chairman of the Board and Chief
                                Executive Officer of Saks Incorporated (formerly Proffitt's,
                                Inc.) since 1989. He is also a director of First Tennessee
                                National Corporation. Mr. Martin has been a director of the
                                Company since July 1996. He is a member of the Executive and
                                Human Resources Committees of the Board.

                                COLIN V. REED
  [PHOTO]                       Mr. Reed, 52, has been a member of the three-executive
                                Office of the President since May 1999, a director of the
                                Company since December 1998, and the Chief Financial Officer
                                of the Company since April 1997. He was Executive Vice
                                President of the Company from September 1995 to May 1999,
                                and has served in several other management positions with
                                the Company since 1987. He was a member of the Executive
                                Committee of Harrah's Jazz Company and was a director,
                                Senior Vice President and Secretary of Harrah's Jazz Finance
                                Corp., both of which filed petitions under Chapter 11 of the
                                United States Bankruptcy Code in November 1995; on October
                                30, 1998, the Plan of Reorganization for both companies was
                                consummated. Mr. Reed is also a director of National
                                Airlines, Inc. and JCC Holding Company. He is a member of
                                the Executive Committee of the Board.

                                EDDIE N. WILLIAMS
  [PHOTO]                       Mr. Williams, 67, has been President and Chief Executive
                                Officer of the Joint Center for Political and Economic
                                Studies in Washington, D.C. since 1972. He is also a
                                director of Riggs National Corporation and of JCC Holding
                                Company. Mr. Williams has been a director of the Company
                                since October 1992. He is a member of the Audit Committee of
                                the Board. He was a member of the Executive Committee of
                                Harrah's Jazz Company and a director of Harrah's Jazz
                                Finance Corp., both of which filed petitions under Chapter
                                11 of the United States Bankruptcy Code in November 1995; on
                                October 30, 1998, the Plan of Reorganization for both
                                companies was consummated.
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                           DIRECTORS: CLASS II, TERM EXPIRES 2001

                                RALPH HORN
  [PHOTO]                       Mr. Horn, 59, has been Chairman of the Board of First
                                Tennessee National Corporation since January 1996 and Chief
                                Executive Officer since April 1994. He has been a director
                                and President of that company since July 1991 and was Chief
                                Operating Officer from 1991 to 1994. He is also a director
                                of Mid-America Apartment Communities, Inc. He has been a
                                director of the Company since July 1995. He is a member of
                                the Executive and Audit Committees.

                                J. KELL HOUSSELS, III
  [PHOTO]                       Mr. Houssels, 50, has been a principal in 6HCO, an
                                investment firm, since January 2000. He was a consultant to
                                the Company from January 1999 through December 1999, and was
                                President of the Company's Showboat Division from June 1998
                                through December 1998. Mr. Houssels was a director of
                                Showboat, Inc. from October 1983 through June 1998 and was
                                President and Chief Executive Officer of Showboat, Inc. from
                                June 1994 through June 1998, when Showboat, Inc. merged with
                                a subsidiary of the Company. He has been a director of the
                                Company since July 1998, when he was appointed to the Board
                                to fill a vacancy in Class II pursuant to his Employment
                                Agreement with the Company dated as of June 1, 1998, and the
                                Agreement and Plan of Merger dated as of December 18, 1997
                                among the Company, HEI Acquisition Corp. and Showboat, Inc.
                                He is a member of the Audit Committee of the Board.

                                GARY W. LOVEMAN
  [PHOTO]                       Mr. Loveman, 39, has been a director of the Company since
                                February 2000. He has been the Company's Chief Operating
                                Officer since May 1998 and a member of the three-executive
                                Office of the President since May 1999; and was Executive
                                Vice President from May 1998 to May 1999. Mr. Loveman was
                                Associate Professor of Business Administration, Harvard
                                University Graduate School of Business Administration from
                                1994 to 1998, where his responsibilities included teaching
                                MBA and executive education students, research and
                                publishing in the field of service management, and
                                consulting and advising large service companies. He is also
                                a director of National Airlines, Inc. He is a member of the
                                Executive Committee of the Board.
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                                PHILIP G. SATRE
  [PHOTO]                       Mr. Satre, 50, has been Chairman of the Board of the Company
                                since January 1997, Chief Executive Officer since April
                                1994, and President since April 1991. He was President of
                                the Company's Gaming Group from 1984 to August 1995. He has
                                been a director of the Company since November 1989. He was
                                Chairman of the Executive Committee of Harrah's Jazz Company
                                and a director and President of Harrah's Jazz Finance Corp.,
                                both of which filed petitions under Chapter 11 of the United
                                States Bankruptcy Code in November 1995; on October 30,
                                1998, the Plan of Reorganization for both companies was
                                consummated. He is also a director of JCC Holding Company,
                                JDN Realty Corporation and TABCORP Holdings Limited, an
                                Australia public company (pending regulatory approval). He
                                is the Chairman of the Executive Committee of the Board.

                                BOAKE A. SELLS
  [PHOTO]                       Mr. Sells, 62, a private investor, was Chairman of the Board
                                and Chief Executive Officer of Revco D.S., Inc. from
                                September 1987 to October 1992 and was President of that
                                company from April 1988 to June 1992. He is also a director
                                of NCS Healthcare. He has been a director of the Company
                                since February 1990. He is a member of the Executive and
                                Human Resources Committees of the Board.

                          DIRECTORS: CLASS III, TERM EXPIRES 2002

                                SUSAN CLARK-JOHNSON
  [PHOTO]                       Ms. Clark-Johnson, 53, has been Senior Group President,
                                Pacific Newspaper Group, Gannett Co., Inc. since July 1994.
                                She has been publisher of the Reno Gazette-Journal since
                                1985. She was President of Gannett West Newspaper Group from
                                1985 to 1994. She has been a director of the Company since
                                July 1994. Ms. Clark-Johnson is also a director of Wells
                                Fargo Bank. She is Chairperson of the Audit Committee of the
                                Board.
</TABLE>

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                                JAMES B. FARLEY
  [PHOTO]                       Mr. Farley, 69, is a director of The MONY Group (formerly
                                Mutual Of New York), a position he has held since October
                                1988. He was Chairman of the Board of Mutual Of New York
                                from April 1989 to July 1993, and was Chief Executive
                                Officer of that company from April 1989 to January 1993. Mr.
                                Farley is also a director of Ashland, Inc. Mr. Farley has
                                been a director of the Company since February 1990. He is a
                                member of the Executive and Human Resources Committees of
                                the Board.

                                ROBERT G. MILLER
  [PHOTO]                       Mr. Miller, 55, is Chairman of the Board and Chief Executive
                                Officer of Rite-Aid, Inc., a position he has held since
                                December 1999. He was Vice Chairman and Chief Operating
                                Officer of The Kroger Co. from May 1999 until December 1999,
                                Vice Chairman of the Board and Chief Executive Officer of
                                Fred Meyer, Inc. from July 1998 to May 1999, and Chairman of
                                the Board and Chief Executive Officer of Fred Meyer, Inc.
                                from 1991 to July 1998. He is also a director of Scottish
                                Power plc and SMG-II Holdings Corporation. He has been a
                                director of the Company since May 1999, when he was
                                appointed by the Board to fill a vacancy in Class III, and
                                is a member of the Human Resources Committee of the Board.

                                WALTER J. SALMON
  [PHOTO]                       Mr. Salmon, 69, is Professor of Retailing, Emeritus at
                                Harvard University. He was the Stanley Roth, Sr. Professor
                                of Retailing, Harvard University from 1980 to June 1997. Mr.
                                Salmon is also a director of Hannaford Brothers Company,
                                Luby's Cafeterias, Inc., The Neiman Marcus Group, The Quaker
                                Oats Company, Circuit City Stores, Inc., Cole National
                                Corporation and PetsMart, Inc. He has been a director of the
                                Company since February 1990. He is a member of the Audit
                                Committee of the Board.
</TABLE>

                                       10
<PAGE>
THE BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD

    Our Board of Directors met six times during 1999. During the year, overall
attendance by incumbent directors averaged 96% at Board meetings and 92% at
Committee meetings.

    Our Board has three standing committees: (i) Executive, (ii) Audit, and
(iii) Human Resources.

    The Executive Committee has authority to act on behalf of the Board, subject
to certain limitations, during the intervals between Board meetings. The
Executive Committee reports any action taken to the Board at its next meeting.
Without specific delegated authority, the Executive Committee may not declare
dividends except current quarterly dividends not in excess of those last
declared by the Board of Directors and may not increase or decrease the number
of directors or appoint new directors. Any action taken by the Executive
Committee to approve a transaction in excess of $75 million may be revised or
rescinded by the Board at its next meeting unless the transaction is part of an
overall plan previously approved by the Board. The Executive Committee met twice
during 1999.

    The Audit Committee, which met five times in 1999, (1) recommends to the
Board the independent public accountants each year for the Company and its
subsidiaries; (2) meets with the independent public accountants concerning their
audit, their evaluation of our financial statements, accounting developments
that may affect the Company, and their nonaudit services; (3) meets with our
management and internal auditors concerning similar matters; (4) reviews our
compliance policies and performance; and (5) makes recommendations to all of
these groups as it deems appropriate.

    The Human Resources Committee met four times during 1999. The Human
Resources Committee acts as the nominating committee of the Board. It considers
and makes recommendations concerning the Board's size and composition, the
number of non-management directors, the qualifications of members and potential
nominees for membership, the compensation of directors, membership of committees
of the Board and certain administrative matters. The Human Resources Committee
also considers nominees recommended by stockholders. You may submit detailed
resumes listing the business experience and personal data of potential nominees
to our Corporate Secretary at our corporate executive offices.

    The Human Resources Committee also approves the annual compensation of
corporate officers who are members of the Board and administers the Company's
bonus, restricted stock, stock option and other incentive compensation plans.
The Committee also makes various decisions and policy determinations in
connection with the Company's Savings and Retirement Plan.

COMPENSATION OF DIRECTORS

    Directors who are not employees of the Company or of our subsidiaries earn a
monthly fee of $3,167 plus $1,600 for each Board meeting and $1,300 for each
committee meeting they attend. Committee chairpersons are paid an additional
$900 for each committee meeting attended. These fees are reviewed every three
years by the Human Resources Committee to determine if they are competitive.

    Under the provisions of the Company's Non-Management Directors Stock
Incentive Plan, a director automatically receives 50% of his or her director
fees in Stock in lieu of cash fees. Each director had the right to make a
one-time election to receive the remaining 50% of his or her director fees in
Stock in lieu of cash fees for the duration of the plan, which has a five-year
term that began May 1, 1996. Seven current directors made this election.

                                       11
<PAGE>
    Grants of Stock under the plan are made every three months for an amount of
Stock, based on the market value on the grant date, equal in value to 50% of the
fees that the director earned during the previous three-month grant period (or
100% of the fees if the director elected to receive the remaining 50% of fees in
Stock). Shares that are granted cannot be disposed of for six months after the
grant. A director may make an annual election to defer, until retirement, the
grant of shares to be made the ensuing plan year. Deferred shares are then
granted upon the director's retirement in a lump sum or in up to ten annual
installments, as he or she may elect. These elections are made prior to each
plan year. However, a director may request the modification of his or her choice
as to a lump sum or installments by submitting a request to change the election
at least one full fiscal year before retirement. This request is subject to
approval of the Human Resources Committee. The Company has created a trust to
assure the payment of benefits under the Non-Management Directors Stock
Incentive Plan.

    Directors may defer the receipt of all or part of their directors' fees
payable in cash pursuant to the provisions of the Company's Deferred
Compensation Plan, an unfunded compensation deferral program. Amounts deferred
may be paid in a lump sum or in installments, as selected by the director when
making the deferral election. Under this plan, amounts, while deferred, earn
interest at a rate based on a calculated average prime interest rate.

    Until May 1, 1996, directors were eligible to participate in the Company's
other unfunded compensation deferral program, the Executive Deferred
Compensation Plan. Seven current non-management directors deferred part of their
cash fees under the Executive Deferred Compensation Plan prior to May 1, 1996
and currently have account balances under the Plan. See "Certain Employment
Arrangements" on page 23 for more information about the Executive Deferred
Compensation Plan.

    Each non-management director is also provided with travel accident insurance
of $500,000 while traveling on behalf of the Company and the opportunity to
participate, while serving as a director, in the Company's standard group health
insurance plans. During 1999 the total premium cost for these insurance benefits
was approximately $4,527 per director participating in the plans. Each director
receiving these benefits incurred taxable income equal to the premium cost of
the group insurance.

    In February 1990, each non-management director in office at that time was
granted 1,000 shares of restricted stock under the Company's Restricted Stock
Plan which replaced 1,000 shares of Holiday Corporation ("Holiday") restricted
stock awarded in April 1989. Each non-management director elected thereafter has
also been granted an award of 1,000 shares of restricted stock upon his or her
election. The foregoing awards, which have been adjusted for stock splits
occurring after the grant date, vest in equal installments over ten years. If a
director who had prior service on the Holiday Board of Directors leaves Board
service at the expiration of his or her term of office, he or she will also
receive vesting credit for each full year of such Holiday service prior to
April 28, 1989. Upon election to the Board of Directors, any new non-management
director receives an award of 1,000 restricted shares vesting in equal
installments over ten years.

    To insure that directors with long-term service continue to earn an equity
interest in the Company, in November 1999, the Board approved an amendment to
the Restricted Stock Plan so that directors who have served at least ten years
and have earned their full initial grant of restricted stock will receive
another ten-year grant of 1,000 restricted shares. This grant will also be
earned in 100 share installments each year based on continued active service on
the Board. Messrs. Farley, Salmon and Sells fully earned their initial 10-year
grant in April 1999 and, as a result of the plan amendment, they each received a
grant of 1,000

                                       12
<PAGE>
shares of restricted stock on November 12, 1999. These shares will vest over ten
years beginning April 1, 2000.

OWNERSHIP OF HARRAH'S ENTERTAINMENT SECURITIES

    The following table lists the beneficial ownership of our Stock as of
January 31, 2000, for all current directors, including the nominees to the
Board, our six executive officers named in the Summary Compensation Table on
page 20, and all directors and executive officers as a group.

<TABLE>
<CAPTION>
                                                     SHARES OF COMMON STOCK
                                                       BENEFICIALLY OWNED     % OF SHARES OUTSTANDING
                                                         ON JANUARY 31,       (NET OF TREASURY SHARES)
NAME                                                       2000(A)(B)          AS OF JANUARY 31, 2000
- ----                                                 ----------------------   ------------------------
<S>                                                  <C>                      <C>
John M. Boushy.....................................           193,458                      *
Susan Clark-Johnson................................            11,408                      *
James B. Farley....................................            27,918                      *
Joe M. Henson......................................           117,596                      *
Ralph Horn.........................................            29,066                      *
J. Kell Houssels, III..............................            12,049                      *
Gary W. Loveman....................................           288,000                      *
R. Brad Martin.....................................            28,668                      *
Robert G. Miller...................................             6,463                      *
Colin V. Reed......................................           626,086                      *
E. O. Robinson, Jr.................................           222,263                      *
Walter J. Salmon...................................            24,171                      *
Philip G. Satre....................................         1,373,665                    1.1%
Boake A. Sells.....................................            27,778                      *
Eddie N. Williams..................................            16,417                      *
Marilyn G. Winn....................................            93,546                      *
All directors and executive officers as a group....         3,212,405                    2.6%
</TABLE>

- ------------------------

*   Indicates less than 1%

(a) Shares listed in the table include shares allocated to accounts under our
    Savings and Retirement Plan as of December 31, 1999. The amounts shown also
    include the following shares that may be acquired within 60 days pursuant to
    outstanding stock options: Mr. Boushy, 123,111 shares; Mr. Loveman, 208,500
    shares; Mr. Reed, 444,383 shares; Mr. Robinson, 146,401 shares; Mr. Satre,
    850,637 shares; Ms. Winn, 57,921 shares; all directors and executive
    officers as a group, 1,872,951 shares.

(b) The amounts shown include the following rights to shares pursuant to our
    Non-Management Directors Stock Incentive Plan and deferred at the election
    of the directors: Ms. Clark-Johnson, 9,258 shares; Mr. Farley, 9,100 shares;
    Mr. Henson, 9,596 shares; Mr. Horn, 8,966 shares; Mr. Martin, 8,468 shares;
    Mr. Salmon, 8,570 shares; Mr. Sells, 8,778 shares; Mr. Williams, 4,367
    shares.

                      PROPOSAL TO APPROVE THE ADOPTION OF
                 THE COMPANY'S SENIOR EXECUTIVE INCENTIVE PLAN

    In 1995, the Human Resources Committee adopted, and our stockholders
approved, the Key Executive Officer Annual Incentive Plan, a performance-based
incentive bonus plan under which designated executive officers of the Company
(the "covered executives") are eligible to receive bonus payments.

                                       13
<PAGE>
In February 2000, the Human Resources Committee amended and restated this Plan
as the Senior Executive Incentive Plan (the "Incentive Plan").

    The Incentive Plan is intended to provide an incentive for superior work and
to motivate covered executives toward even higher achievement and business
results, to tie their goals and interests to those of the Company and our
stockholders, and to enable us to attract and retain highly qualified senior
executives.

    In order for bonuses payable to our senior executives to be tax deductible
to the Company for federal income tax purposes, IRS regulations require that the
Incentive Plan be approved by our stockholders every five years. Therefore, the
Incentive Plan is being submitted to our stockholders for approval at the Annual
Meeting. No bonuses will be paid under the Incentive Plan until the stockholders
approve the Plan and its goals.

    The following description of the Senior Executive Incentive Plan is
qualified in its entirety by reference to the Plan itself, a copy of which is
attached to this Proxy Statement as Annex A. Copies of the Plan can also be
obtained by making a written request to the Company's Secretary.

ADMINISTRATION

    The Incentive Plan will be administered by a committee (the "Bonus
Committee") appointed by the Board and consisting of at least two Board members.
The Bonus Committee members will qualify as "outside directors" under
Section 162(m) of the Internal Revenue Code (the "Code"). Initially, four
members of the Board's Human Resources Committee will serve as the Bonus
Committee. The Bonus Committee will have the sole discretion and authority to
administer and interpret the Incentive Plan pursuant to Section 162(m).

BONUS DETERMINATION

    A covered executive may receive a bonus payment under the Incentive Plan
based upon the attainment of performance objectives established by the Bonus
Committee related to one or more of the following corporate performance criteria
(performance goals): pretax income, operating income, cash flow, earnings per
share, return on equity, return on invested capital or assets, market share,
funds from operations, cost reductions and savings, appreciation in the fair
market value of our Stock, or earnings before any one or more of the following
items: interest, taxes, depreciation, amortization, or extraordinary items.

    The actual amount of future bonus payments under the Incentive Plan cannot
presently be determined. However, the Incentive Plan provides that the maximum
bonus for any covered executive will not exceed $5,000,000 with respect to any
fiscal year.

    The Incentive Plan is designed to ensure that annual bonuses paid to covered
executives under the Plan are deductible by the Company under Section 162(m) of
the Code. Section 162(m) places a limit of $1,000,000 on the amount of
compensation that may be deducted by the Company in any taxable year with
respect to each "covered employee." However, certain performance-based
compensation is not subject to the deduction limit. The Incentive Plan is
designed to provide this type of performance-based compensation to covered
executives so that any bonuses under the Plan will be fully tax deductible.

    Bonuses paid to covered executives under the Incentive Plan will be based
upon bonus formulas that tie the bonuses to one or more objective performance
goals. Bonus formulas will be adopted in each

                                       14
<PAGE>
performance period by the Bonus Committee no later than the latest time
permitted by Section 162(m) of the Code (for performance periods of one year, no
later than 90 days after the commencement of the performance period). No bonuses
will be paid to covered executives unless and until the Bonus Committee makes a
certification in writing with respect to the attainment of the objective
performance standards as required by Section 162(m) of the Code. Although the
Bonus Committee may in its sole discretion reduce a bonus payable to a covered
executive, the Bonus Committee has no discretion to increase the amount of a
covered executive's bonus.

REASONS FOR ADOPTION OF THE INCENTIVE PLAN

    The Board believes the Incentive Plan will provide an incentive for superior
work and motivate covered executives toward even higher achievements and
business results for us and our stockholders. The Board also believes the
Incentive Plan will enable the Company to attract and retain highly qualified
senior executives. Payment of bonuses under the Incentive Plan will also provide
for their tax deductibility under the Code.

    THE BOARD UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE APPROVAL OF THE INCENTIVE
PLAN AND ITS PERFORMANCE GOALS.

                      PROPOSAL TO AMEND STOCK OPTION PLAN

DESCRIPTION OF PLAN

    The Stock Option Plan was adopted on November 5, 1989. The Human Resources
Committee (the "Committee") determines which key management employees will be
granted options under the plan. Approximately 400 employees are eligible for
stock option grants, although the Committee can change eligibility rules by
amending the Plan. Non-employee members of the Board of Directors are not
eligible to receive stock options under the Plan.

    As of March 1, 2000, approximately 1,980,000 shares were authorized for the
issuance of new stock options or stock appreciation rights under the Stock
Option Plan. When an option expires for any reason, is forfeited, or is
terminated without being exercised, those shares may again be used for option
grants under the Plan. As described below, we propose that an additional
1,800,000 shares be authorized for the Plan.

    The Stock Option Plan provides that no stock option or stock appreciation
right may be granted after February 25, 2008. In general, stock options can only
be exercised for a period of ten years and one day from the date they are
granted (ten years in the case of incentive stock options), except in the case
of death, disability, or retirement.

    An option holder with ten years of service with the Company has two years
after his or her retirement, death or determination of disability to exercise
any option that was exercisable on the date of that event. For an option holder
with 20 years of service with the Company the period is three years. However,
there are two exceptions. First, for incentive stock options, this two or three
year period cannot extend beyond the normal term of the option. Second, for
non-incentive options, the term of the option can only be extended to
accommodate the two or three year extension in cases where retirement, death or
determination of disability occurs within the three years prior to the end of
the normal term, and then for a maximum term of thirteen years and one day.

                                       15
<PAGE>
    The Stock Option Plan is administered by the Committee, although members of
the Committee who are not "non-employee directors" pursuant to Section 16 of the
Exchange Act or "outside directors" pursuant to Section 162(m) of the Code
abstain from voting on matters affected by those laws and regulations. The
Committee has a wide degree of flexibility in determining options to be granted
and the terms and conditions of the options. The Company pays the expenses of
administering the Plan.

    A stock option gives an employee the right to purchase our Stock at a fixed
price over a specified period of time. The consideration for the grant of an
option is the employee's service to the Company. Grants under the Stock Option
Plan may consist of either non-qualified stock options or incentive stock
options, as further described below. The option price is set by the Committee
and cannot be less than 100% of the fair market value of our Stock on the date
the option is granted (110% in the case of an incentive stock option granted to
a person owning more than 10% of the Stock, within the meaning of
Section 424(d) of the Code).

    In February 1998, the Stock Option Plan was amended to add a provision that
the Committee cannot amend outstanding grants of options from shares added to
the Plan to reduce their exercise price, or cancel and replace them with options
having a lower exercise price, without shareholder approval. This provision has
been applied to all shares added to the Plan since that time. There is an
exception for a price adjustment permitted under the Plan if certain corporate
events, such as a stock split, merger, or similar event should occur.

    No more than 351,193 shares can be granted to any individual as stock
options or stock appreciation rights in any one-year period. This number of
shares can be adjusted by the Committee in the event of certain corporate
transactions or other events.

    The Stock Option Plan gives the Committee the right to accelerate the
vesting of any option, except to the extent that the acceleration would either
(a) cause the plan to violate Section 422(b)(1) of the Code, Section 16 of the
Securities Exchange Act of 1934, as amended, or Rule 16b-3 under the Exchange
Act, or (b) cause an option or stock appreciation right intended to qualify as
performance-based compensation under Section 162(m) of the Code not to qualify.

    The option price may be paid in cash, by check, or in shares of Common Stock
valued on the date of exercise. The Company may permit the option price to be
paid by withholding shares obtained in the exercise sufficient to pay the
exercise price. The Company may also permit option holders to use cashless
exercise methods permitted by law and has established a cashless exercise
program whereby the Company pays the commissions on the sale of stock subject to
an exercised option.

    If stock appreciation rights are granted, they must pertain to, and be
granted only in conjunction with, a related underlying option granted under the
Plan. Currently no outstanding options have stock appreciation rights.

    Stock appreciation rights are exercisable only to the extent that the
related options are exercisable. When a stock appreciation right is exercised
and the exercisable portion of the related option is surrendered, the option
holder is awarded cash, shares of Stock, or a combination of shares and cash, at
the discretion of the Committee. This award will have a total value determined
by multiplying (i) the amount by which the fair market value per share on the
date on which the stock appreciation right is exercised exceeds the option price
per share, by (ii) the number of shares subject to the exercisable portion of
the related option.

                                       16
<PAGE>
    Upon an option holder's death, stock options may only be exercised by his or
her legal representative or beneficiary, and only if the Company is properly
assured and legally advised as to the status of that person.

    The Committee may terminate the Stock Option Plan or modify or amend it as
the Committee deems advisable, except that Committee cannot, without approval by
the Company's stockholders, make any amendment which would require stockholder
approval under Rule 16b-3 under Section 16(b) of the Exchange Act or
Section 162(m) of the Code. Also, no amendment, modification or termination of
the Stock Option Plan may adversely affect a participant's rights under any
previously granted option without the participant's consent.

    The Committee may adjust the number of shares subject to each outstanding
option, the option prices of outstanding options, and the maximum number of
shares subject to the Stock Option Plan, and may take other actions if changes
occur in our Stock which occur because of certain corporate changes described in
the Plan.

    The Committee also has authority to approve administrative rules and
regulations to govern administration of the Stock Option Plan. The
administrative regulations adopted by the Committee generally provide that,
unless otherwise agreed by the Company, when an option holder's employment
terminates, all stock options which at the time of termination are unvested will
be forfeited, and upon an option holder's death or disability, 50% of unvested
options will become exercisable and the balance will be forfeited. The
regulations provide that the Committee may approve exceptions to these
forfeiture provisions for officers who are subject to Section 16 of the Exchange
Act (which includes all executive officers), and the Chief Executive Officer may
approve exceptions to the forfeiture provisions for other employees. Upon a
change in control (as defined), 100% of unvested options will become
exercisable.

FEDERAL INCOME TAX CONSEQUENCES APPLICABLE TO THE STOCK OPTION PLAN

    Some of the federal income tax consequences of the Stock Option Plan are set
forth below. This discussion is intended to be general in scope and does not
specify all of the special tax rules that can apply to various circumstances
related to stock options.

    (1)  NON-INCENTIVE STOCK OPTIONS.  Federal taxable income is generally not
recognized by an option holder when a non-incentive stock option is granted. On
the date a non-incentive stock option is exercised, the amount by which the fair
market value of the stock exceeds the exercise price of the option is taxed as
ordinary income to the option holder. Subject to Section 162(m) of the Code, the
amount of income taxed to the option holder will be allowed as a deduction for
federal income tax purposes to the Company in the same year. When an option
holder disposes of shares acquired by the exercise of the option, any amount
received in excess of the fair market value of the shares on the date of
exercise will be treated as long- or short-term capital gain to the option
holder, depending upon the holding period of the shares. If the amount received
is less than the market value of the shares on the date of exercise, the loss
will be treated as long- or short-term capital loss, depending upon the holding
period of the shares.

    (2)  INCENTIVE STOCK OPTIONS.  Federal taxable income is generally not
recognized by an option holder on the grant of an incentive stock option. No
ordinary income will be recognized by option holder when he or she exercises an
incentive stock option; however, the excess of the fair market value of the
stock over the exercise price is considered a "preference item" for alternative
minimum tax purposes in the year of exercise.

                                       17
<PAGE>
    If the shares acquired upon exercise are disposed of more than one year
after the date of transfer (and more than two years after grant date), the
excess of the sale proceeds over the aggregate option price of such shares will
be taxed as long-term capital gain to the option holder. The Company would not
be entitled to a tax deduction under such circumstances. In general, if the
shares are disposed of prior to such date(s) (a "Disqualifying Disposition"),
the lesser of the following amounts would be taxed to the option holder at the
time of the Disqualifying Disposition: (a) the excess of the fair market value
of the shares at the time of exercise over the aggregate option price, or
(b) the amount realized on the Disqualifying Disposition over the basis of the
shares. The Company generally would be entitled to a federal tax deduction equal
to the amount of ordinary income recognized by the option holder as a result of
the Disqualifying Disposition.

    If a Disqualifying Disposition occurs in the year of exercise, the
"preference item" for alternative minimum tax purposes cannot exceed the gain on
disposition. For purposes of determining the alternative minimum tax gain or
loss in years following the year of exercise, the basis of the acquired shares
will be the exercise price increased by the amount of the "preference item"
previously included in the alternative minimum taxable income.

    The Company believes that the terms and conditions of both the non-incentive
and incentive stock options granted under the Stock Option Plan currently meet
the requirements for performance-based compensation under Section 162(m)(4)(C)
of the Code and that therefore the compensation attributable to the exercise of
a stock option is not subject to the deduction limit under Section 162(m) of the
Code.

PROPOSED AMENDMENT TO STOCK OPTION PLAN

    In order to continue its ability to grant incentives to employees and
executives in the form of stock options after the acquisitions of Rio Hotel &
Casino, Inc. in 1999 and Players International, Inc. in 2000, the Committee has
determined that the Stock Option Plan should have an additional reserve of
shares so that the Company's policy of providing equity incentives in the form
of stock options to executive officers and key employees can continue.
Additional shares are also important in order to be able to provide equity
incentives to additional key employees who join the Company as a result of
possible future acquisitions. Accordingly, the Committee has approved a proposed
amendment to the Stock Option Plan for stockholder approval authorizing an
increase in the number of shares covered by the Plan.

    The proposed amendment provides that the total authorized shares that may be
issued under the Stock Option Plan for stock options and stock appreciation
rights is increased by 1,800,000 shares. If this amendment is approved by the
stockholders, the reserve of shares that will be available for the issuance of
new options will be a total of approximately 3,780,000 shares (representing
approximately 3.1% of the outstanding shares of Common Stock). All of these
options will be available for grants to executive officers as well as other key
employees.

    It is not presently determinable who will receive these options since stock
option awards are granted by the Committee in its discretion from time to time
including grants to executive officers as well as other key employees. However,
it is anticipated that all of the authorized options, including those authorized
by this amendment, will be granted prior to the extended expiration of the Stock
Option Plan in February 2008. See "Report of the Human Resources Committee on
Executive Compensation" for a discussion of the factors that the Committee may
consider in determining the grant of stock options to executive officers. The
Plan provides that the options granted using shares authorized by this amendment
will not be amended to reduce the exercise price or cancelled and replaced with
options having a lower exercise price

                                       18
<PAGE>
without shareholder approval, except in connection with a price adjustment
permitted under the Plan upon the occurrence of certain corporate events such as
a stock split, merger or similar event.

    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE FOREGOING AMENDMENT TO THE
STOCK OPTION PLAN AND PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED
FOR THE AMENDMENT UNLESS STOCKHOLDERS SPECIFY A DIFFERENT CHOICE.

         RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

    Subject to stockholder approval, the Board of Directors, acting on the
recommendation of its Audit Committee, has appointed Arthur Andersen LLP, a firm
of independent public accountants, as our independent public accountants, to
examine and report to stockholders on the consolidated financial statements of
our Company and its subsidiaries for the year 2000. Representatives of Arthur
Andersen LLP will be present at the Annual Meeting and will be given an
opportunity to make a statement. They also will be available to respond to
appropriate questions.

    The action of the Board of Directors in appointing Arthur Andersen LLP as
the Company's independent public accountants for the year 2000 is subject to
ratification by an affirmative vote of the holders of a majority of shares of
Stock present in person or represented by proxy at the Annual Meeting, excluding
abstentions.

    THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE APPOINTMENT OF
ARTHUR ANDERSEN LLP AS THE COMPANY'S INDEPENDENT PUBLIC ACCOUNTANTS FOR THE YEAR
2000.

OTHER MATTERS AT THE MEETING

    The Board of Directors does not know of any matters to be presented at the
meeting other than those mentioned in this Proxy Statement. If any other matters
are properly brought before the meeting, it is intended that the proxies will be
voted in accordance with the best judgment of the person or persons voting the
proxies.

                                       19
<PAGE>
                         EXECUTIVE OFFICER COMPENSATION

    The Summary Compensation Table below sets forth certain compensation
information concerning the Company's Chief Executive Officer, our four
additional most highly compensated executive officers, and a former executive
officer.

                          HARRAH'S ENTERTAINMENT, INC.
                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                        LONG TERM
                                                 ANNUAL COMPENSATION               COMPENSATION AWARDS
                                        --------------------------------------   -----------------------
                                                                     ($)(1)        ($)(2)        (#)          ($)(3)
                                                                     OTHER       RESTRICTED   SECURITIES       ALL
                                                                     ANNUAL        STOCK      UNDERLYING      OTHER
NAME AND PRINCIPAL POSITION    YEAR     SALARY($)     BONUS($)    COMPENSATION    AWARD(S)     OPTIONS     COMPENSATION
- ---------------------------  --------   ----------   ----------   ------------   ----------   ----------   ------------
<S>                          <C>        <C>          <C>          <C>            <C>          <C>          <C>
Philip G. Satre.........       1999     $  902,615   $1,083,138     $181,636     $       -      350,000      $367,823
  Chairman and Chief           1998        823,723      313,000      100,766             -      350,000       339,242
  Executive Officer; Office    1997        797,577      350,934       75,336             -      238,130       205,395
  of the President

John M. Boushy..........       1999        317,500      318,000      111,335       250,031       50,652        31,995
  Senior Vice President        1998        262,413       82,372           66       337,379       46,952        31,878
  Brand Operations and         1997        236,988      100,000          387       101,094       50,000        24,209
  Information Technology

Gary W. Loveman.........       1999        607,668      729,202        6,803             -      325,000             -
  Chief Operating Officer;     1998        326,923      150,000        6,907     1,950,000      350,000             -
  Office of the President

Colin V. Reed...........       1999        607,668      729,202       81,295             -      150,000       133,822
  Chief Financial Officer;     1998        474,135      175,400        8,866       646,875      350,000       119,773
  Office of the President      1997        381,019      200,000        8,614             -      100,000        70,634

E. O. Robinson, Jr.(4)..       1999        274,744      275,000        2,469             -            -        81,393
  Senior Vice President and    1998        264,630       83,100        3,455       208,004       46,952        76,847
  General Counsel              1997        255,937       80,000        5,922       202,188       50,000        78,953

Marilyn G. Winn.......         1999        247,752      171,000       44,145       214,670       33,936        35,552
  Senior Vice President,       1998        181,538      128,892            -       108,804       22,358        35,647
  Human Resources              1997        175,959       67,285       23,817       303,282       40,855        26,944
</TABLE>

- ------------------------

(1) Other Annual Compensation for Mr. Loveman and Mr. Robinson consists of
    earnings in excess of market rates on deferred compensation paid during the
    current year but deferred at the election of the executives. Other Annual
    Compensation for Mr. Satre includes (a) earnings in excess of market rates
    on deferred compensation paid during the current year but deferred at the
    election of Mr. Satre, (b) a rollover amount on deferred compensation,
    (c) an allocated amount for aircraft usage, and

                                       20
<PAGE>
    (d) reimbursement of relocation expenses. Such amounts for Mr. Satre were as
    follows: for 1999, 1998 and 1997 respectively: $15,770, $53,820, $9,548 and
    $94,274; $19,893, $52,800, $14,041 and $0; $16,167, $38,455, $14,420 and $0.
    Other Annual Compensation for Mr. Reed, Mr. Boushy and Ms. Winn includes
    (a) earnings in excess of market rates on deferred compensation paid during
    the current year but deferred at the election of the executive, (b) a
    rollover amount on deferred compensation, and (c) reimbursement of
    relocation expenses. Such amounts for Mr. Reed were as follows for 1999:
    $7,887, $26,860 and $37,293. Such amounts for Mr. Boushy were as follows for
    1999: $2,283, $9,300 and $94,393. Such amounts for Ms. Winn were as follows
    for 1999: $4,137, $3,793 and $34,238. Other Annual Compensation for
    Mr. Loveman in 1998 consists of amounts reimbursed for taxes. Other Annual
    Compensation for Ms. Winn in 1997 includes reimbursement of relocation
    expenses of $23,487. Other Annual Compensation for perquisites for each
    individual named above and for Mr. Reed and Mr. Boushy in 1998 and 1997 and
    Ms. Winn in 1998 aggregated less than (a) 10% of the total annual salary and
    bonus for each individual or (b) $50,000, whichever is lower. Accordingly,
    no such amounts are included. The Company does not provide a fixed benefit
    pension plan for its executives. The amounts set forth above for deferred
    compensation earnings are a function of deferred income voluntarily
    contributed by the executives.

(2) Awards of restricted stock were granted to the executives in 1999, 1998 and
    1997 under a Time Accelerated Restricted Stock Award Program ("TARSAP"). The
    number of shares awarded to Mr. Boushy and Ms. Winn in 1999 was 10,500 and
    9,015, respectively. The number of shares awarded to Mr. Loveman and
    Mr. Reed in 1998 was 75,000 and 25,000, respectively. The number of shares
    awarded to Mr. Boushy, Mr. Robinson and Ms. Winn in 1997 was 5,000, 10,000
    and 15,000, respectively. The shares will vest on January 1, 2002, provided
    the executive continues in active employment with the Company, and were
    eligible for earlier annual vesting beginning March 1, 1999, based on the
    Company's achievement of certain financial performance targets. See "Report
    of the Human Resources Committee on Executive Compensation." The number of
    unvested shares held by Messrs. Satre, Boushy, Loveman, Reed and Robinson
    and Ms. Winn as of December 31, 1999 was 100,000, 60,033, 75,000, 75,000,
    44,533 and 32,668, respectively. The market value of the unvested restricted
    stock awards granted to Messrs. Satre, Boushy, Loveman, Reed and Robinson
    and Ms. Winn as of December 31, 1999 was $2,643,750, $1,587,122, $1,982,813,
    $1,982,813, $1,177,341, and $863,660, respectively. Dividends are payable
    when declared on restricted stock in the same manner and to the same extent
    as dividends are payable on other shares of Common Stock.

(3) All Other Compensation consists of (a) earnings in excess of market rates on
    deferred compensation other than such compensation paid during the current
    year, and (b) matching contributions to the Company's Savings and Retirement
    Plan. Such amounts, respectively, were as follows: For 1999: Mr. Satre,
    $358,223 and $9,600, Mr. Boushy, $22,395 and $9,600, Mr. Reed, $124,222 and
    $9,600, Mr. Robinson, $71,793 and $9,600, and Ms. Winn, $25,952 and $9,600;
    For 1998: Mr. Satre, $329,642 and $9,600, Mr. Boushy, $22,278 and $9,600,
    Mr. Reed, $110,173 and $9,600, Mr. Robinson, $67,247 and $9,600, and
    Ms. Winn, $26,047 and $9,600; For 1997: Mr. Satre, $195,895 and $9,500,
    Mr. Boushy, $14,709 and $9,500, Mr. Reed, $61,134 and $9,500, Mr. Robinson,
    $36,706 and $9,500; and Ms. Winn, $17,157 and $9,787. For Mr. Robinson such
    compensation also includes reimbursements outside the Company's group
    insurance plan in the amount of $32,747 in 1997. As stated in note (1)
    above, the Company does not provide a fixed benefit pension plan for its
    executives, and the amounts set forth above are retirement benefits which
    are a function of deferred income voluntarily contributed by the executives
    based on an interest rate approved by the Human Resources Committee.

(4) Mr. Robinson served as the Company's Senior Vice President and General
    Counsel until July 28, 1999. See Certain Employment Arrangements on
    page 23.

                                       21
<PAGE>
    The following table gives information regarding grants of stock options made
during 1999 to our executive officers named in the Summary Compensation Table,
including information concerning the potential value of such options based on
assumed annual rates of stock price appreciation for the ten-year option terms.
The table also provides information concerning this potential realizable value
for all of our employees who received option grants in 1999, and for all of our
stockholders.

                          HARRAH'S ENTERTAINMENT, INC.
                     OPTION GRANTS IN THE LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                              POTENTIAL REALIZABLE
                                                                                            VALUE AT ASSUMED ANNUAL
                                                                                              RATES OF STOCK PRICE
                                           INDIVIDUAL GRANTS                            APPRECIATION FOR OPTION TERM (1)
                       ---------------------------------------------------------   ------------------------------------------
                         NUMBER OF      PERCENT OF
                        SECURITIES     TOTAL OPTIONS
                        UNDERLYING      GRANTED TO       EXERCISE
                          OPTIONS      EMPLOYEES IN      OR BASE      EXPIRATION
NAME                   GRANTED(#)(2)    FISCAL YEAR    PRICE($/SH.)      DATE         0%            5%              10%
- ----                   -------------   -------------   ------------   ----------   --------   --------------   --------------
<S>                    <C>             <C>             <C>            <C>          <C>        <C>              <C>
Philip G. Satre......      350,000          11.2%        $16.0313      01/05/09      $  -     $    3,528,699   $    8,942,417

John M. Boushy.......       50,652           1.6%         27.2813      11/12/09         -            869,040   $    2,202,317

Gary W. Loveman......      325,000          10.4%         16.0313      01/05/09         -          3,276,649        8,303,673

Colin V. Reed........      150,000           4.8%         16.0313      01/05/09         -          1,512,300        3,832,465

E. O. Robinson,
  Jr.................            -             -%               -           N/A         -                  -                -

Marilyn G. Winn......       33,936           1.1%         27.2813      11/12/09         -            582,242        1,475,516
All
  Stockholders(3)....          n/a           n/a              n/a           n/a         -      1,876,106,596    4,754,422,465
All Optionees........    3,133,783        100.00%           23.20(4)    various         -         45,717,632      115,857,456
All Optionees as a
  percent of All
  Stockholders Gain..          n/a           n/a              n/a           n/a       n/a               2.44%            2.44%
</TABLE>

- ------------------------------

(1) The dollar amounts under these columns are the result of calculations at
    zero percent, and at five percent and ten percent rates set by the
    Securities and Exchange Commission and therefore are not intended to
    forecast possible future appreciation, if any, of the Company's stock price.
    In the above table, we did not use an alternative formula for a grant date
    valuation, as we are not aware of any formula which will determine with
    reasonable accuracy a present value based on future unknown or volatile
    factors. There is no assurance that the value realized by an officer will be
    at or near the value estimated above.

(2) Employees vest in the right to exercise these options over a four-year
    period. Options are subject to certain conditions, including compliance with
    terms and conditions of the options as approved by the Human Resources
    Committee. Options are nontransferable except by will or the laws of descent
    and distribution. See "Report of the Human Resources Committee on Executive
    Compensation" for more information concerning stock option awards.

(3) These amounts represent the appreciated value which common stockholders
    would receive at the hypothetical zero, five and ten percent rates based on
    the market value of Common Stock outstanding at or near the option grant
    dates.

(4) Represents average exercise price of options granted to all stock option
    recipients.

                                       22
<PAGE>
    The following table gives certain information concerning stock option
exercises during 1999 by our executive officers named in the Summary
Compensation Table. It also gives information concerning option values.

                          HARRAH'S ENTERTAINMENT, INC.
                    AGGREGATED OPTION EXERCISES IN 1999 AND
                        DECEMBER 31, 1999 OPTION VALUES

<TABLE>
<CAPTION>
                                                                 NUMBER OF SECURITIES
                                                                UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED,
                                                                    OPTIONS HELD AT            IN-THE-MONEY OPTIONS
                                                                 DECEMBER 31, 1999(#)       AT DECEMBER 31, 1999($)(1)
                                   SHARES                     ---------------------------   ---------------------------
                                  ACQUIRED         VALUE
NAME                           ON EXERCISE(#)   REALIZED($)   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----                           --------------   -----------   -----------   -------------   -----------   -------------
<S>                            <C>              <C>           <C>           <C>             <C>           <C>
Philip G. Satre..............           -         $     -       528,537       1,044,199     $5,711,774     $10,476,281
John M. Boushy...............           -               -        74,306         184,238        713,926       1,238,824
Gary W. Loveman..............           -               -        33,500         641,500         14,656       5,565,796
Colin V. Reed................           -               -       256,262         651,242      2,880,392       6,951,244
E. O. Robinson, Jr...........           -               -        99,623         129,531        863,444       1,198,236
Marilyn G. Winn..............       2,546          40,587        38,045          89,953        328,892         505,979
</TABLE>

- ------------------------

(1) Amount represents the difference between the aggregated option price of
    unexercised options and a $26.4375 market price on December 31, 1999, which
    was the closing price of the Common Stock on the last trading day of 1999.

CERTAIN EMPLOYMENT ARRANGEMENTS

    When Mr. Satre's employment agreement expired at the end of 1998, the Board
of Directors approved a renewal of his agreement from January 1, 1999 until
December 31, 2002. The new agreement provides that Mr. Satre will serve as
Chairman of the Board, President and Chief Executive Officer at a current annual
salary of $900,000, subject to annual merit reviews by the Human Resources
Committee. The agreement also provides that the appointment of another
individual as President will not affect the agreement.

    Under his employment agreement, Mr. Satre is entitled to participate in the
incentive compensation programs and other benefits accorded to our senior
officers, including eligibility to receive bonus compensation and long-term
incentive compensation (stock options and restricted stock awards) as approved
by the Human Resources Committee. Our Board can terminate the employment
agreement with or without cause, and Mr. Satre can resign.

    If the Company terminates the agreement without cause, or if Mr. Satre
resigns for good reason (as defined in the agreement):

    - Mr. Satre will continue in employee status as a consultant and will
      receive two years salary continuation;

    - His stock options and restricted stock will continue to vest during this
      time (including 100% vesting upon a change in control) except that the
      annual vesting of TARSAP shares would not occur unless

                                       23
<PAGE>
      the Human Resources Committee, in its discretion, were to approve an
      exception based on its review of the circumstances at that time; and

    - He will receive any bonus accrued up to the point of termination without
      cause or resignation for good reason.

    If the Company terminates the agreement for cause, Mr. Satre's unvested
options and any shares of unvested restricted stock will be cancelled and his
salary will end.

    Mr. Satre will be entitled to the retirement rate on his account under the
Executive Deferred Compensation Plan if his employment is terminated without
cause, if he resigns for good reason, or when his employment terminates after
the expiration of the agreement.

    After his employment with the Company terminates, Mr. Satre will be entitled
to receive group insurance benefits at our cost for his lifetime similar to the
benefits provided to our other retired management directors. He will incur
annual imputed taxable income equal to the cost of this benefit.

    If a change in control were to occur during his employment agreement and his
employment terminated voluntarily or involuntarily within two years after the
change in control, Mr. Satre would be entitled to receive the severance benefits
under his severance agreement (if then in force) in lieu of the salary and
rights under his employment agreement except that any right to lifetime health
insurance coverage earned under his employment agreement would continue in
force.

    The agreement provides that Mr. Satre will not compete with the Company for
a period of two years after termination of his active full time employment
(which for this purpose does not include employee status as a consultant).

    We have also entered into employment agreements with our executive officers
named in the Summary Compensation Table which provide that they are employed at
the salaries described in the Table for 1999 subject to merit increases as we
may approve. (Salary increases have been approved for 2000 for Mr. Boushy and
Ms. Winn, and the other current executive officers' salaries and performance
will be reviewed later in the year.) These agreements expire March 31, 2002
(Mr. Loveman's agreement expires May 3, 2001). During the term of the employment
agreement, each executive is entitled to participate in the incentive
compensation programs and other benefits accorded to our senior officers,
including eligibility to receive bonus compensation and long-term incentive
compensation (stock options and restricted stock awards) as approved by the
Human Resources Committee. The Company can terminate the employment agreement
immediately with cause, or without cause upon 30 days prior written notice. The
executive can voluntarily resign upon 30 days prior written notice, or upon six
months prior written notice if he or she is going to work or act in competition
with the Company.

    If the Company terminates the agreement without cause or does not renew it
when it expires, the executive will receive eighteen months' salary continuation
(12 months in the case of one executive) and will not compete with the Company
during that time. Stock options granted after April 1, 1998 will generally
continue to be exercisable and to vest during this period, including 100%
vesting upon a change in control (although an exception regarding change in
control vesting applies to stock options granted to Messrs. Satre, Reed and
Loveman in December 1998 and January 1999. See "Report of the Human Resources
Committee on Executive Compensation" on page 28.) Annual vesting of other stock
options and restricted stock during the salary continuation and noncompete
period would be at the Company's discretion. TARSAP shares would not vest during
this period unless the Human Resources Committee, in its discretion, were to
approve an exception based on the recommendation of our Chief Executive Officer.

                                       24
<PAGE>
    If there were a change in control during the salary continuation and
noncompete period, any unvested stock options and restricted stock, including
TARSAP shares, would vest.

    If the executive attains specified age and service requirements and his or
her employment then terminates other than for cause, he or she will be entitled
to lifetime coverage under our group health insurance plan. The executive will
be required to pay 20% of the premium for this coverage. We will pay the
remaining premium, which will be imputed taxable income to the executive. This
insurance coverage terminates if the executive competes with the Company.

    The executive will earn the retirement rate under the EDCP if he or she
attains specified age and service requirements and if his or her employment is
terminated without cause or if we elect not to renew the agreement when it
expires. The executive receives service credit under the EDCP for any salary
continuation and noncompete period.

    If the Company terminates the agreement for cause or if the executive
voluntarily resigns, the executive's unvested options and any shares of unvested
restricted stock, including TARSAP shares, will be cancelled, and all salary and
benefits will end. An exception applies to the vesting of Mr. Loveman's stock
options: a limited number of his options will vest after his resignation if he
has completed two or more years of active service when he resigns. The Human
Resources Committee would decide, in its discretion, whether his next TARSAP
vesting would occur.

    If a change in control were to occur during the executive's active
employment and if the executive's severance agreement (described below) is in
force at that time, then the severance agreement would supersede the employment
agreement, except that any right to lifetime health insurance coverage earned by
the executive under the employment agreement would continue in force.

    In November, 1998 we entered into an agreement with J. Kell Houssels, III to
terminate the employment agreement under which he served as President of our
Showboat Division effective December 31, 1998, and to begin a one year
consulting arrangement effective January 1, 1999. Mr. Houssels' consulting
agreement required him to perform services related to Showboat as assigned to
him, including serving on the Board of Directors of Star City Holdings Ltd. in
Australia, for which he received a consulting fee of $800,000 during the
one-year term of the agreement. The consulting agreement ended on December 31,
1999. Mr. Houssels also serves on our Board of Directors, for which he receives
the fees of an outside director. He also receives group health, life and
disability insurance for a period of two years starting January 1, 1999.

    We have entered into severance agreements with each of the executive
officers named in the Summary Compensation Table above. Each severance agreement
provides for:

    - a compensation payment (the "Compensation Payment") of three times (1.5
      times in the case of one executive) the executive's "annual compensation"
      (as defined in the severance agreements);

    - a pro rata amount of the executive's target bonus for the current bonus
      plan year; and

    - an accelerated payment in cash of the value of all stock options and
      payment of any compensation or awards payable to such executive under any
      incentive plan of the Company (the "Accelerated Payments"), if the
      executive's employment is terminated subsequent to a change in control or
      within six months before the change in control under defined circumstances
      (collectively, the "Severance Payments"), with certain exceptions
      described below.

                                       25
<PAGE>
    Any unvested restricted stock and stock options will vest automatically upon
a change in control regardless of whether an employee is terminated.

    The "annual compensation" for purposes of determining the Compensation
Payment under the severance agreement includes salary and bonus amounts but
excludes restricted stock vestings and compensation or dividends related to
restricted stock or stock options. A change in control is defined to occur
whenever:

    (i) any person becomes the beneficial owner of 25% or more of our then
        outstanding voting securities, regardless of comparative voting power of
        such securities,

    (ii) within a two-year period, members of the Board of Directors at the
         beginning of such period and their approved successors no longer
         constitute a majority of the Board, or

   (iii) holders of securities entitled to vote thereon approve a merger or
         consolidation (with certain exceptions) or a plan of complete
         liquidation.

    Mr. Satre is entitled to the Compensation Payments if, within two years
after a change in control of the Company, his employment terminates voluntarily
or involuntarily or if his employment is terminated without cause within six
months before a change in control (under defined circumstances). The other
executives are entitled to the Compensation Payments after a change in control
if, within two years of the change in control, their employment is terminated
involuntarily, or they resign with good reason (as defined), or if their
employment is terminated without cause within six months before a change in
control (under defined circumstances). Additionally, the executives are entitled
to the Compensation Payments if their employment terminates voluntarily during a
30 day period following the first anniversary of the change in control. For the
purpose of such voluntary termination, a change in control is defined to occur
whenever:

    (i) any person becomes the beneficial owner of a majority of the Company's
        then outstanding voting securities (rather than 25% or more) regardless
        of comparative voting power of such securities,

    (ii) within a two-year period, members of the Board of Directors at the
         beginning of such period and their approved successors no longer
         constitute a majority of the Board, or

   (iii) holders of securities entitled to vote thereon approve a merger or
         consolidation (with certain exceptions) or a plan of complete
         liquidation.

    The executives are not entitled to the Compensation Payments after a change
in control if their termination is: (i) by the Company for cause (as defined),
or, except for Mr. Satre, (ii) voluntary and not for good reason (as defined)
other than as described in the preceding paragraph.

    If an executive becomes entitled to Severance Payments which are subject to
a federal excise tax imposed on the executive (the "Excise Tax"), the severance
agreements require the Company to pay the executive an additional amount (the
"Gross-Up Payment") so that the net amount retained by the executive after
deduction of any Excise Tax on the Severance Payments and all Excise Taxes and
other taxes on the Gross-Up Payment, will equal the initial Severance Payments
less normal taxes.

                                       26
<PAGE>
    In addition, the severance agreements each provide that in the event of a
potential change in control of the Company (as defined below):

    (i) we will deposit in escrow a sum of money sufficient to fund the
        Severance Payments in the event of a change in control occurs, and

    (ii) each executive will agree to remain in the employ of the Company for a
         certain period of time.

    The agreements define a potential change in control of the Company as
(i) when we enter into an agreement which will result in a change in control of
the Company, (ii) a person publicly announces an intention to take action which
would result in change of control of the Company, (iii) a person (other than a
trustee of one of our employee benefit plans) who is or becomes a beneficial
owner of 9.5% of the combined voting power of our then outstanding securities,
increases his beneficial ownership by 5% or more, resulting in 14.5% or more
ownership, or (iv) the Board of Directors adopts a resolution to the effect that
a potential change in control of the Company has occurred.

    Each severance agreement has a term of one calendar year and is renewed
automatically each year starting January 1 unless we give at least one year
prior written notice of non-renewal. Each severance agreement provides that if a
change in control occurs during the original or extended term of the agreement,
then the agreement will automatically continue in effect for a period of
24 months beyond the month in which the change in control occurred.

    The Compensation Payments and Accelerated Payments, respectively, that would
have been payable to our executive officers named in the Summary Compensation
Table for the Company on January 1, 2000, if a change in control occurred and if
such executives had been terminated as of that date, would have been
approximately: Mr. Satre, $3,785,065 and $15,428,846; Mr. Boushy, $1,307,372 and
$3,702,372; Mr. Loveman, $1,200,000 and $5,201,320; Mr. Reed, $2,533,854 and
$9,302,109; Mr. Robinson, $1,159,100 and $3,379,021; and Ms. Winn, $992,045 and
$1,823,532. The Accelerated Payments include the value of any unvested
restricted stock and unexercised stock options that would accelerate upon a
change in control, based on the market price of our Stock on December 31, 1999.

    Our executive officers participate in the Executive Deferred Compensation
Plan. Under the Plan, amounts, while deferred, earn interest at a termination
rate rate (which cannot be lower than the Citibank prime rate) or at a
retirement rate (which cannot be lower than a specified formula rate), both of
which are approved annually by the Human Resources Committee. The termination
rate on deferrals made during 1999 was 8.5%, and the retirement rate was 13.0%.
In October 1995, the Human Resources Committee approved a fixed retirement rate
of 15.5% and a fixed termination rate of 8.5% for all account balances under the
Plan as of December 31, 1995 (subject to plan minimum rates contained in the
Plan). The interest rates on post-1995 deferrals continue to be approved each
year by the Committee. The termination rate during 2000 for post-1995 deferrals
has been approved at 8.5%, and the retirement rate has been approved at 13%,
both subject to the Plan's minimum rate provisions.

    The retirement rate is established as an incentive to encourage long-term
service. Therefore, only those participants meeting the Plan's service
requirements will receive interest at the retirement rate.

    If there is a change in control, as defined in the Executive Deferred
Compensation Plan, a participant who is not yet entitled to the retirement rate
will receive that rate if his or her employment terminates within a 24 month
period after the change in control. Messrs. Satre, Boushy, Loveman and Reed and
Ms. Winn are not yet entitled to the retirement rate. Consequently, if a change
in control (as defined in the

                                       27
<PAGE>
Plan) were to occur, these executive officers would be entitled to the
retirement rate on their account balances if their employment were to terminate
within 24 months after the change in control.

    We have established an escrow fund and have deposited into it insurance
policies and cash proceeds received from insurance policies. This escrow fund
assures the payment of benefits, as they accrue, to participants in the
Executive Deferred Compensation Plan and other deferred compensation plan
including, among others, our executive officers and non-management directors If
a potential change in control of the Company occurs, we also will, upon the
request of an executive, place into this escrow fund the severance payments
which will become payable to the executive following a change in control. We
intend to increase the escrow fund as deemed necessary to assure payment of
future deferrals, and we also have the right to increase the escrow fund to pay
premiums on the insurance policies and interest on policy loans. The escrow fund
is subject to the claims of our creditors in the case of our insolvency or
bankruptcy.

    In January 2000, we entered into a separation agreement with
E. O. Robinson, Jr., who resigned as Senior Vice President in July 1999. Under
this agreement, Mr. Robinson terminated active employment in January 2000 and
agreed to a one-year non-compete covenant. We agreed to provide him his current
salary and benefits during this one-year period. As part of his benefits and
because he actively worked during all of 1999, we agreed he would be entitled to
the annual bonus for 1999 payable in 2000 and to the TARSAP vesting on March 1,
2000. Mr. Robinson also will receive group health insurance for his lifetime,
for which he pays 20% of the total premium and the Company pays 80%. The 80%
premium paid by the Company is taxable compensation to him. Mr. Robinson agreed
to the cancellation of all unvested stock options and restricted stock and to
the cancellation of his Severance Agreement, except accelerated vesting of his
unvested options and restricted stock would occur if a change in control were to
occur during his one-year non-compete period and he or his estate would receive
50% vesting if he were to become disabled or die during the non-compete period.

REPORT OF THE HUMAN RESOURCES COMMITTEE ON EXECUTIVE COMPENSATION

    The Human Resources Committee is composed entirely of non-management
directors. The Committee is responsible for approving the compensation of our
management directors, reviewing the compensation of other executive officers,
including the executive officers named in the Summary Compensation Table, and
approving stock awards, including stock options and restricted stock, for each
executive officer.

    EXECUTIVE COMPENSATION POLICY.  The Company's executive compensation policy
is designed to attract and retain high caliber executives and motivate them to
superior performance for the benefit of the Company's stockholders. Under this
policy:

    (i) salaries are linked to competitive factors and salary increases are
        based primarily on merit,

    (ii) the annual bonus program is competitively-based and provides incentive
         compensation based on our financial performance, and

   (iii) long-term compensation is tied to enhancing shareholder value and to
         our financial performance.

    In summary, our executive compensation policy is primarily based on
performance, with a large portion of potential executive compensation at risk.
This policy not only extends to executive officers but also to key managers and
professional staff. Approximately 400 key employees participate in the Company's
Stock Option and Restricted Stock Plans.

    The following discussion describes the basic components of our executive
compensation policy described in further detail.

                                       28
<PAGE>
    CASH COMPENSATION COMPETITIVELY-BASED.  Cash compensation for executive
officers (salary and annual bonus) is targeted to be approximately comparable to
the median ranges for amounts paid to executives employed in similar positions
in companies primarily in service and entertainment industries with revenues
comparable to ours. Various surveys prepared by national compensation
specialists are considered for purposes of determining company salaries and cash
bonus. There is no specific list of companies that are used to make the
comparison.

    SALARY.  Salaries are reviewed each year and merit increases are based
primarily on (i) an executive's accomplishment of various performance objectives
and standards and (ii) the current salary of the executive within the salary
range for his or her grade level. Greater weight is normally given to the
accomplishment of objectives and standards than to the executive's current
salary level within the range of his or her grade level. Specific weights for
each factor may be established in some circumstances. In addition, salary can be
substantially increased if an executive officer is promoted to a higher position
or is given greater responsibilities.

    The objectives of our Chief Executive Officer are approved annually by the
Committee and the full Board. These objectives vary from year to year but in
general relate to such matters as

    - ensuring that we are competitively positioned and organized to provide a
      high quality experience for our guests;

    - continuing to build Harrah's Entertainment, strategically and
      operationally, as a leading company in the casino entertainment industry;

    - achieving our annual business plan and our various financial goals, and

    - increasing total long-term shareholder value.

    The Committee's assessment of the Chief Executive Officer's performance is
based on a subjective review of performance against these objectives. Specific
weights may be assigned to particular objectives in the discretion of the
Committee.

    In general, the objectives of the other executive officers are approved by
the Chief Executive Officer. These objectives generally relate to achieving
functional goals and financial objectives within the officer's assigned area of
responsibility. For example, an objective could relate to completion of a
project assigned to that executive's area of responsibility. The Chief Executive
Officer's assessment of the performance of the other executive officers is based
on a subjective review of each officer's performance. Specific weights may be
given to each objective in this assessment in the discretion of the Chief
Executive Officer.

    The Committee approves merit salary increases for the members of the Office
of the President (the Chief Executive Officer, the Chief Financial Officer and
the Chief Operating Officer). In general, the Chief Executive Officer approves
merit salary increases for the other executive officers and such increases are
reviewed by the Committee. Merit salary increases were approved for the
executive officers during 1999.

    SENIOR OFFICER INCENTIVE PLAN.  In 1995 our stockholders approved the Key
Executive Officer Annual Incentive Plan (the "Key Executive Plan"), an annual
bonus plan designed to provide participating executive officers with incentive
compensation based upon the achievement of pre-established performance goals.
Certain of our senior executive officers are eligible to participate in the Key
Executive Plan, which is designed to comply with Section 162(m) of the Internal
Revenue Code which limits the tax deductibility by the Company of compensation
paid to officers named in the compensation tables of the

                                       29
<PAGE>
Proxy Statement to $1 million. The Committee approves the specific executive
officers who will participate each year prior to, or at the time, the
performance objectives for a calendar year are established. No executives
participated in the Key Executive Plan for the plan year 1999. The Key Executive
Plan, which expires in 2000, is being restated and renamed the "Senior Executive
Incentive Plan" and extended for another five years, subject to shareholder
approval. See Proposal to Approve the Adoption of the Company's Senior Executive
Plan on page 13. The Committee has determined that the five currently-employed
executives named in the Summary Compensation Table (Messrs. Satre, Reed, Boushy,
Loveman and Ms. Winn) will participate in this Plan in 2000. Members of the
Committee who are not "outside directors" pursuant to Section 162(m) of the Code
abstain from voting on matters related to the Senior Executive Incentive Plan.

    ANNUAL MANAGEMENT BONUS PLAN.  Under our annual management bonus plan
(referred to in this subsection as the "plan"), at or near the beginning of each
calendar year (a "plan year"), the Committee approves a corporate bonus
objective for the Company's executive officers (other than those participating
in the Senior Executive Incentive Plan) and other participants in the plan. This
objective can pertain to operating income, pretax earnings, return on sales,
earnings per share, a combination of objectives, or another objective approved
by the Committee. The objective may change annually to support our business
mission. For the 1999 plan year, the Committee approved the objective of
earnings per share.

    A Bonus Matrix, which has been approved by the Committee, has been
established for the grade levels of participating executive officers and other
plan participants that will result in the payment of a specified percentage of
the participant's salary if the target objective is achieved. This percentage of
salary increases or decreases on the Bonus Matrix in relation to the level of
achievement of financial objectives. No bonus is awarded if less than a
specified percentage of target is achieved unless an exception is approved by
the Committee. If the target objective is achieved, bonuses ranging from 50% to
60% of salary, depending on the executive, will be earned. The bonus amounts as
a percentage of salary increase pursuant to a formula that is related to
performance over the target objective, with no specified maximum in the bonus
amount that can be earned.

    Since the Human Resources Committee and Chief Executive Officer have
discretion to review an officer's personal performance, the actual bonus awarded
may not follow the Bonus Matrix exactly. This involves a subjective decision by
the Committee with respect to the bonuses of the Chief Executive Officer, the
Chief Financial Officer and the Chief Operating Officer. For the bonuses of
other executive officers, this is a subjective decision by the Chief Executive
Officer, which is reviewed with the Committee.

    The Committee has authority under the plan to adjust any objective or bonus
points with respect to executive officers. These decisions are subjective and
based generally on a review of the circumstances affecting results to determine
if any events were unusual or unforeseen.

    The executive officers received bonuses for 1999 performance at higher than
target level.

    STOCK AWARDS.  Awards of stock options and restricted stock are specifically
approved by the Committee for each executive officer and other plan participants
and are granted in the sole discretion of the Committee. Awards are currently
granted with a vesting period extending four years from the initial grant date.
The Committee may grant a combination of restricted stock and/or stock options
to officers and other key employees. The vesting of awards is generally
accelerated upon a change in control (as defined).

    Each executive officer is normally granted a stock award that will give such
officer an estimated dollar value of stock compensation vesting each year
targeted to equal a specific percentage of salary. This

                                       30
<PAGE>
percentage increases with the higher grade level of the officer. Based on a
subjective assessment of competitive and business factors, the Committee
determines an award that is suitable for providing an adequate incentive for
both performance and retention purposes. The dollar value of the award is based
on estimated annual increases in the market value of our Stock in the future to
reach the targeted level of compensation, but there is no certainty or assurance
that such increases will occur.

    In December 1998, based on the advice of an outside executive compensation
consulting firm, the Committee determined that the Company's competitive
environment relating to executive talent and the interests of our stockholders
required that significantly greater equity incentives be provided to our Chief
Executive Officer, Chief Financial Officer, and Chief Operating Officer. The
grants to these officers during 1999 are shown on the table on page 22 and are
reflective of the previous determination by the Committee in December 1998.
These options vest in 25% annual installments over four years based on continued
employment including any period of salary continuation. Their exercise price is
the market price on the date of grant. If a change in control were to occur
within two years from the date of grant, 50% of the unvested options would be
forfeited and the remainder would become exercisable. If a change in control
were to occur more than two years after the grant date, all the unvested options
would become exercisable at that time.

    The Committee has authority to oversee all aspects of stock option and
restricted stock awards and can modify the terms of grants, including change in
control provisions. The Committee also has authority to amend the Plans,
including authorizing additional shares to be reserved for awards under the
Plans. Members of the Committee who are not "non-employee directors" pursuant to
Section 16 of the Exchange Act abstain from voting on matters affected by the
Section 16 statutes and regulations.

    In light of the continuing additions to our key employee base as a result of
acquisitions and in view of the significant option grants made in December 1998
and January 1999, the Committee has reviewed the status of the shares reserved
for future grants under the Stock Option Plan and has determined that additional
shares are needed to cover anticipated grants through 2002. Subject to
stockholder approval, the Committee has authorized an additional reserve of
1,800,000 shares for the Stock Option Plan. See "Proposal to Amend Stock Option
Plan" on page 15.

    Our executive officers participate in a Time Accelerated Restricted Stock
Award Plan (the "TARSAP Program") designed to motivate and retain the Company's
key executives in the Company's current competitive environment and with a view
to enhancing shareholder value. Under the TARSAP Program, certain key
executives, including all executive officers, were granted restricted stock
awards (the "Restricted Shares") under the Company's Restricted Stock Plan. The
Restricted Shares will vest 100% on January 1, 2002 provided the executive
continues in active employment with the Company.

    The Restricted Shares are eligible for earlier annual performance vesting
beginning March 1, 1999 if the Company achieves financial performance targets
recommended by the Committee and approved by the Board of Directors. The
performance vesting schedule, which has been approved by the Committee and the
Board of Directors, provides for a potential cumulative vest of 20% to 40% of
the Restricted Shares by March 1, 1999; 50% to 70% by March 1, 2000; and 80% to
100% by March 1, 2001. The performance schedule can be modified upon
recommendation of the Committee and approval of the Board. The performance
targets for 1999 and 2000 approved by the Committee and the Board are based on
earnings per share. No TARSAP shares vested on March 1, 1999. A 70% TARSAP
vesting occurred on March 1, 2000. In November 1999, the Committee approved an
amendment to the TARSAP vesting of Mr. Loveman to conform his vesting schedule
to that of other executive officers.

                                       31
<PAGE>
    The Restricted Shares will vest upon a change in control (as defined) in the
same manner as other grants under the Restricted Stock Plan.

    The Committee has broad flexibility to oversee and amend the TARSAP Program
and, with Board approval, can modify performance criteria and specific financial
targets. The Committee also has the right to make exceptions based on unusual
factors or events. However, the mandatory vesting date of January 1, 2002 cannot
be extended. To help alleviate the tax burden of the TARSAP program on
participants and to provide an incentive for executives to continue in
employment, the Committee approved a program in July 1999 whereby participants
can defer the receipt of their vested TARSAP shares. The shares can be deferred
to a specified date in the future or to the participant's termination of
employment date, whichever occurs first. The participant can elect a lump sum
distribution of shares on the deferral date (or one year after that date) or can
elect annual installments of shares over ten years. Under this program,
Messrs. Satre and Reed have elected to defer receipt of their TARSAP shares
vesting on March 1, 2000. See Summary Compensation Table, page 20, for more
information on grants under the TARSAP Program to named executive officers.

    The amount of a stock option or restricted stock award is not dependent on
past corporate performance or on the amount of options or restricted stock
previously granted to an executive officer. The actual value of the stock
compensation vesting each year depends on the market value of our Stock. We have
no other long-term incentive plans for executive officers.

    POLICY CONCERNING TAX DEDUCTIBILITY.  The Committee's policy with respect to
qualifying compensation paid to its executive officers for tax deductibility
purposes is that executive compensation plans will generally be designed and
implemented to ensure full tax deductibility. However, non-deductible
compensation may be paid to executive officers when necessary for competitive
reasons or to attract or retain a key executive, or where achieving full tax
deductibility would be considered disadvantageous to the best interests of the
Company. In 1999, Messrs. Satre and Loveman received bonuses which put their
compensation over the $1 million deductibility limit so that approximately
$774,000 of Mr. Satre's total compensation and approximately $160,000 of
Mr. Loveman's total compensation will not be deductible by the Company. The
Company's Senior Executive Incentive Plan is intended to comply with
Section 162(m) of the Code so that annual bonuses paid under that plan will be
fully tax deductible for the Company. See "Senior Executive Incentive Plan"
above.

    CHIEF EXECUTIVE OFFICER'S COMPENSATION.  Mr. Satre's base salary is based on
his performance, his responsibilities and the compensation levels for comparable
positions in other companies in the casino entertainment industry. Under his
employment agreement, he is entitled to merit salary increases and to
participate in the incentive programs provided to senior officers. Mr. Satre's
merit salary increase and his incentive awards for 1999 were determined in
accordance with the Committee's policies described in this report. The stock
options awarded to Mr. Satre in 1999 are described in the table titled "Option
Grants in the Last Fiscal Year," on page 22. The options were awarded in
accordance with the Committee's policies as described in this report.

                                          Human Resources Committee
                                              Joe M. Henson (Chairman)
                                             James B. Farley
                                             R. Brad Martin
                                             Robert G. Miller
                                             Boake A. Sells

                                       32
<PAGE>
PERFORMANCE OF HARRAH'S ENTERTAINMENT COMMON STOCK AND DIVIDENDS

    The line graph below compares the total cumulative return of our Stock to
(a) the Standard & Poor's 500 Stock Index (the "S&P 500 Index"), and (b) the Dow
Jones Casinos Index. The graph assumes reinvestment of dividends.

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*
          AMONG HARRAH'S ENTERTAINMENT, INC., THE S & P 500 INDEX, AND
                          THE DOW JONES CASINOS INDEX

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
DOLLARS
<S>      <C>                 <C>        <C>
                   HARRAH'S             DOW JONES
         ENTERTAINMENT, INC  S & P 500    CASINOS
12/94                100.00     100.00     100.00
12/95                110.52     137.58     132.64
12/96                 90.58     169.17     144.67
12/97                 86.02     225.61     128.05
12/98                 71.49     290.09      87.60
12/99                120.48     351.13     132.38
</TABLE>

*    $100 INVESTED ON DECEMBER 31, 1994 IN STOCK OR INDEX--INCLUDING
     REINVESTMENT OF DIVIDENDS. FISCAL YEAR ENDED DECEMBER 31.
- ------------------------------

(1) The line graph for Harrah's Entertainment, Inc. assumes that $100 was
    invested in the common stock of The Promus Companies Incorporated ("Promus")
    on December 31, 1994. It has been adjusted for stock splits. The line graph
    also assumes reinvestment in shares of Harrah's Entertainment, Inc. of the
    market value of shares of Promus Hotel Corporation which were distributed to
    Promus stockholders in the form of a special dividend on June 30, 1995, in a
    spin-off of Promus's hotel business, at which time Promus changed its name
    to Harrah's Entertainment, Inc.

(2) The Dow Jones Casinos Index was formerly referred to as the Dow Jones
    Entertainment & Leisure-Casinos Index.

                                       33
<PAGE>
                              CERTAIN TRANSACTIONS

    Ralph Horn, one of our directors, is Chairman, Chief Executive Officer and
President of First Tennessee National Corporation, the parent company of First
Tennessee Bank National Association ("First Tennessee"). First Tennessee is one
of the lending banks under a loan agreement that we have with several banks (the
"Bank Facility"). Pursuant to the Bank Facility, First Tennessee has committed
to loan to our subsidiary, Harrah's Operating Company, Inc., $15,000,000,
representing a 0.9375% share of the total commitment covered by the Bank
Facility. As of December 31, 1999, $9,959,531 of this amount was outstanding in
loans and in unfunded standby letters of credit. In connection with this
commitment, First Tennessee received interest and fees of $622,487 during 1999.
Also, we are party to Master Repurchase Agreements whereby we invest funds with
First Tennessee on behalf of one of our joint ventures and one of our management
contacts. The average amount invested pursuant to such Agreements at the end of
each month during 1999 was $2,147,223. As of December 31, 1999, the amount was
$1,201,500. Interest received on such investment during 1999 was approximately
$97,382.

    Some of our direct and indirect subsidiaries maintained deposit accounts
with First Tennessee during 1999. The average ledger balance during 1999 was
$1,277,791. Deposit account service fees paid to First Tennessee in excess of
the earning credit assigned to these accounts were approximately $124,554 during
1999.

    First Tennessee provides ATM services to our Tunica, Mississippi casino and
received net revenues of $184,097 during 1999.

    After reviewing proposals from several vendors, we selected First Tennessee
to offer a co-branded credit card program for Harrah's customers. The program
was launched in late 1997. First Tennessee pays the Company a new card fee for
each new card issued and a portion of the ongoing revenue generated by the
credit card accounts. We received fees from First Tennessee of $1,108,030 during
1999.

    Susan Clark-Johnson, one of our directors, is Senior Group President,
Pacific Newspaper Group, Gannett Co., Inc. We paid Gannett's Pacific Newspaper
Group $427,720 for retail and classified newspaper advertising during 1999.

    R. Brad Martin, one of our directors, indirectly owns a company which
purchased our former corporate headquarters in October 1999, and leases a
portion of it back to the Company. When our corporate headquarters was relocated
from Memphis, Tennessee to Las Vegas, we researched and evaluated a number of
options for our former headquarters property in Memphis, and decided that
selling it was the best alternative. Mr. Martin's company purchased the property
for $14,349,453 ($14,300,000 for real property and $49,453 for personal
property). The sale price was based upon the Company's book basis, and was
approved by the Board after receiving a fairness opinion from CB Richard Ellis.
The property includes approximately 25.5 acres of real estate, a three-story
building containing 59,159 usable square feet, a two-story building containing
54,397 usable square feet, a former residence converted to use as an office
building, a pool house/cafeteria building, a facility/security building, parking
structures containing 167 parking spaces, surface parking for 228 cars, and all
furniture, fixtures, and equipment used in connection with the maintenance or
operation of the buildings, with the exception of specifically designated items.
The Company has leased the three-story building and the two-story building from
Mr. Martin's company for terms of 17.5 years and 12.5 years, respectively, at a
rental of $20.00 per usable square foot in years one through five (approximately
$2,271,220 per year), increasing to $22.10 and then

                                       34
<PAGE>
$23.90 in subsequent periods. We are also responsible for annual operating
expenses related to the leased property in excess of $7.10 per usable square
foot.

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Exchange Act requires our directors and officers to
file with the SEC initial reports of ownership and reports of changes in
ownership of our Stock and to furnish us with copies of all forms filed. To our
knowledge, based solely on review of the copies of such reports furnished to us
and written representations that no other reports were required, during the past
fiscal year all Section 16(a) filing requirements applicable to our officers and
directors were met except that Marilyn G. Winn's exercise of 2,548 stock options
was reported two months late.

                               OTHER INFORMATION

CERTAIN STOCKHOLDERS

    The table below sets forth, to the best of our knowledge, information
regarding the beneficial owners of more than 5% of the Common Stock as of
December 31, 1999.

<TABLE>
<CAPTION>
                                                               NUMBER OF SHARES    PERCENT
NAME AND ADDRESS OF BENEFICIAL OWNER                          BENEFICIALLY OWNED    CLASS
- ------------------------------------                          ------------------   --------
<S>                                                           <C>                  <C>
Putnam Investments, Inc.....................................      12,555,380          9.8%
  One Post Office Square
  Boston, MA 02109
State Street Bank and Trust Company.........................       8,210,682(b)       6.4%
  225 Franklin Street
  Boston, MA 02110
Trimark Financial Corporation...............................       6,621,400(c)       5.1%
  One First Canadian Place, Suite 5600
  P. O. Box 487
  Toronto, Canada M5X 1E5
</TABLE>

- ------------------------

(a) Putnam Investments, Inc. ("Putnam"), a parent holding company in accordance
    with Section 240.13d-1(b)(ii)(G) and a wholly-owned subsidiary of Marsh &
    McLennan Companies, Inc., has reported beneficial ownership of the shares
    listed through its two wholly-owned registered investment advisers, Putnam
    Investment Management, Inc., the investment adviser to the Putnam family of
    mutual funds, and The Putnam Advisory Company, Inc., the investment adviser
    to Putnam's institutional clients. Both subsidiaries have depository power
    over the shares as investment managers, but each of the mutual fund's
    trustees have voting power over the shares held by each fund, and The Putnam
    Advisory Company, Inc. has shared voting power over the shares held by the
    institutional clients. The source of this information is a Schedule 13G
    filed by Putnam with the Securities and Exchange Commission and dated
    February 1, 2000. Ownership (number of shares and percent of shares
    outstanding) is reported as of December 31, 1999. Marsh & McLennan
    Companies, Inc. and Putnam have declared pursuant to Rule 13d-4 that the
    filing of the Schedule 13G shall not be deemed an admission that either or
    both are the beneficial owner of the securities for the purposes of
    Section 13(d) or 13(g).

                                       35
<PAGE>
(b) State Street Bank and Trust Company ("State Street") is a bank as defined in
    Section 3(A)(6) of the Securities Exchange Act of 1934. Acting in various
    fiduciary capacities, State Street has reported beneficial ownership of the
    shares listed, including sole voting power over 2,485,052 shares, shared
    voting power over 5,477,059 shares, sole dispositive power over 8,210,682
    shares, and shared dispositive power over 1,550 shares. The source of this
    information is a Schedule 13G filed by State Street with the Securities and
    Exchange Commission and dated February 8, 2000. Ownership (number of shares
    and percent of shares outstanding) is reported as of December 31, 1999.

(c) Trimark Financial Corporation ("Trimark"), a corporation incorporated under
    the laws of Ontario, Canada, has reported beneficial ownership, including
    sole voting power and sole dispositive power, of the shares listed. Trimark
    has reported that certain Trimark mutual funds (the "Funds"), which are
    trusts organized under the laws of Ontario, Canada, are owners of record of
    a portion of the shares listed, and that Trimark Investment Management Inc.
    ("TIMI"), a corporation incorporated under the laws of Canada, is a manager
    and trustee of the Funds. TIMI is qualified to act as an investment adviser
    and manager of the Funds in the province of Ontario pursuant to a
    registration under the Securities Act (Ontario). Trimark owns 100% of the
    voting equity securities of TIMI, and consequently may be deemed to be the
    beneficial owner of such shares. The source of this information is a
    Schedule 13G filed by Trimark with the Securities and Exchange Commission
    and dated February 1, 2000. Ownership (number of shares and percent of
    shares outstanding) is reported as of December 31, 1999.

COST OF SOLICITATION

    The expense of soliciting proxies and the cost of preparing, assembling and
mailing material in connection with the solicitation of proxies will be paid by
the Company. In addition to the use of mails, some of our directors, officers or
employees, who receive no compensation for their services other than their
regular salaries, may solicit and tabulate proxies. We have retained D.F.
King & Co. to assist in the solicitation of proxies with respect to Stock held
of record by brokers, nominees and institutions. The estimated cost of the
services of D.F. King & Co. is $9,000, plus expenses.

STOCKHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

    For any proposal to be considered for inclusion in our proxy statement and
form of proxy for submission to the stockholders at our 2001 Annual Meeting, it
must comply with the requirements of Rule 14a-8 under the Exchange Act and be
submitted in writing by notice delivered or mailed by first-class United States
mail, postage prepaid, to the Corporate Secretary, Harrah's
Entertainment, Inc., 5100 West Sahara Avenue, Suite 200, Las Vegas, Nevada
89146, and must be received no later than November 23, 2000. In addition, our
Bylaws provide for notice procedures to recommend a person for nomination as a
director and to propose business to be considered by stockholders at a meeting.
The Company will have discretionary authority to vote shares under proxies we
solicit concerning matters of which we did not have notice by a certain date,
and, to the extent permitted by law, on any other business that may properly
come before the Annual Meeting and any adjournments. Pursuant to our bylaws,
that notice date for our

                                       36
<PAGE>
Company's 2001 Annual Meeting of Stockholders is currently March 4, 2001. The
chairman of the meeting may refuse to acknowledge the introduction of any
stockholder proposal not made in compliance with the foregoing procedures.

                                          By Direction of the Board of Directors

                                          /s/ Rebecca W. Ballou
                                          Rebecca W. Ballou
                                          Secretary

Las Vegas, Nevada
March 23, 2000

                                       37
<PAGE>
                                                                         ANNEX 1

                          HARRAH'S ENTERTAINMENT, INC.
                        SENIOR EXECUTIVE INCENTIVE PLAN

1. PURPOSE

    1.1 This plan is an amendment and restatement of the Key Executive Officer
Incentive Plan originally adopted and approved in 1995. It is renamed the Senior
Executive Incentive Plan (the "Incentive Plan"). It is intended to provide an
incentive for superior work and to motivate eligible executives of Harrah's
Entertainment, Inc. (the "Company") toward even higher achievement and business
results, to tie their goals and interest to those of the Company and its
stockholders and to enable the Company to attract and retain highly qualified
executives. The Incentive Plan is for the benefit of covered executives (as
defined below). It is designed to ensure the bonuses paid under the Plan to
covered executives are deductible without limit under Section 162(m) of the
Internal Revenue Code of 1986, as amended (the "Code"), and the regulations and
interpretations promulgated thereunder.

2. COVERED EXECUTIVES

    2.1 From time to time, the Bonus Committee (as described below) may select
certain key executives who are or who at some future date may be "covered
employees" as defined in Section 162(m)(3) of the Code (the "covered
executives") to be eligible to receive bonuses hereunder. A person's status as a
covered executive for a plan year may be cancelled by the Bonus Committee if the
person is not a "covered employee" (as defined by regulations under Code
Section 162(m)) on the last day of the plan year.

3. THE BONUS COMMITTEE

    3.1 The "Bonus Committee" shall be appointed by the Company's Board of
Directors (the "Board") and shall consist of at least two members of the Board.
The members of the Bonus Committee shall qualify as "outside directors" under
Section 162(m) of the Code. The Bonus Committee shall have the sole discretion
and authority to administer and interpret the Incentive Plan pursuant to the
requirements of Section 162(m).

4. BONUS DETERMINATIONS

    4.1 A covered executive may receive a bonus payment under the Incentive Plan
for a plan year based upon the attainment of performance objectives which are
established by the Bonus Committee and relate to one or more of the following
corporate business criteria (the "Performance Goals"): the Company's pre-tax
income, operating income, cash flow, earnings per share, return on equity,
return on invested capital or assets, market share, funds from operations,
appreciation in the fair market value of the Company's stock, cost reductions or
savings, or earnings before any one or more of the following items: interest,
taxes, depreciation, amortization or extraordinary items.

    4.2 Any bonuses paid to covered executives under the Incentive Plan shall be
based upon objectively determinable bonus formulas that tie such bonuses to one
or more objective performance objectives relating to the Performance Goals.
Bonus formulas for covered executives shall be adopted in each

                                      A-1
<PAGE>
performance period by the Bonus Committee no later than the latest time
permitted by Section 162(m) of the Code (for performance periods of one year, no
later than 90 days after the commencement of the plan year). No bonuses will be
paid to covered executives unless and until the Bonus Committee makes a
certification in writing with respect to the attainment of the performance
objectives as required by Section 162(m) of the Code. Although the Bonus
Committee may in its sole discretion reduce a bonus payable to a covered
executive pursuant to the applicable bonus formula, the Bonus Committee shall
have no discretion to increase the amount of a covered executive's bonus as
determined under the applicable bonus formula.

    4.3 The maximum bonus payable to a covered executive under the Incentive
Plan shall not exceed $5,000,000 with respect to any plan year. Bonuses will be
payable by March 15 of the year following the plan year.

    4.4 The payment of a bonus to a covered executive with respect to a
performance period shall be conditioned upon the covered executive's employment
by the Company on the last day of the performance period, provided, however, the
Bonus Committee may make exceptions to this requirement, in its sole discretion,
in the case of a covered executive's retirement, death or disability.

5. AMENDMENT AND TERMINATION

    5.1 The Bonus Committee reserves the right to amend or terminate the
Incentive Plan at any time in its sole discretion. Any amendments to the
Incentive Plan shall require stockholder approval only to the extent required by
Section 162(m) of the Code.

6. STOCKHOLDER APPROVAL

    6.1 No bonuses shall be paid under the Incentive Plan unless and until the
Company's stockholders have approved the Incentive Plan and the Performance
Goals as required by Section 162(m) of the Code. So long as the Incentive Plan
shall not have been previously terminated by the Company, it shall be
resubmitted for approval by the Company's stockholders in the fifth year after
it shall have first been approved by the Company's stockholders, and every fifth
year thereafter. In addition, the Incentive Plan shall be resubmitted to the
Company's stockholders for approval as required by Section 162(m) of the Code if
it is amended in any way which changes the material terms of the Plan's
Performance Goals, including by materially modifying the Performance Goals,
increasing the maximum bonus payable under the Incentive Plan or changing the
Plan's eligibility requirements.

7. LEGAL REQUIREMENTS

    7.1 The Incentive Plan is intended to comply with Section 162(m) of the
Code, as amended from time to time, and any required provisions of
Section 162(m) and the regulations thereunder shall govern the Incentive Plan.

                                      A-2

<PAGE>



                        THE PROMUS COMPANIES INCORPORATED

                             1990 STOCK OPTION PLAN

                           (as amended July 29, 1994)



A.     PURPOSE

       The purpose of The Promus Companies Incorporated 1990 Stock Option Plan
(the "Plan") is to attract and retain outstanding key employees and to provide
an incentive to, and encourage stock ownership in The Promus Companies
Incorporated, a Delaware corporation (the "Company"), by those employees
responsible for the policies and operations of the Company or its Subsidiaries.
As used herein, "Subsidiary" means any domestic or foreign corporation, at least
50% of the outstanding voting stock or voting power of which is beneficially
owned, directly or indirectly, by the Company.

B.     ADMINISTRATION

       1. This Plan shall be administered by the Human Resources Committee (the
"Committee") of the Board of Directors (the "Board") of the Company. The
Committee shall consist of not less than three members of the Board of
Directors. No person shall be appointed to the Committee (i) who is (or has been
during the one-year period prior to such appointment) eligible to receive an
award under the Plan or any other stock, stock option or stock appreciation
right plan of the Company, a Subsidiary or a Parent Company other than a plan or
provision of a plan specifically developed for, or made available to, members of
the Board who are not employees and which otherwise complies with subsection
(b)(1)(iii) of Rule 16b-3 ("Rule 16b-3") under Section 16 ("Section 16") of the
Securities Exchange Act of 1934, as amended (the "Exchange Act") or any
successor provision; or (ii) who has received options under the Plan if at the
time of such appointment, the options have not been exercised. As used herein,
"Parent Company" means any domestic or foreign corporation that beneficially
owns, directly or indirectly, at least 50% of the outstanding voting stock or
voting power of the Company.

       2. The Committee shall have full authority and discretion to determine,
consistent with the provisions of this Plan other than with respect to
Replacement Options (as defined below): (1) the employees who should be granted
options; (2) whether the option or options shall be an incentive stock option or
a non-qualified stock option; (3) the times at which options shall be granted;
(4) subject to Section F, the option price of the shares subject to each option;
(5) the number of shares subject to each option; (6) subject to Section I, the
period during which each option becomes exercisable; and (7) other terms and
conditions of each option.


<PAGE>


       3. The Committee shall further have discretion at any time and from time
to time to accelerate the date or dates when outstanding options become
exercisable and to decrease the option price of outstanding options. The
Committee may in its discretion change any incentive stock option to a
non-qualified stock option without liability to any employee who has received
options under this Plan (an "Optionee"). The Committee shall also have full
authority and discretion to adopt such rules, regulations and procedures as it
shall deem necessary for the administration of the Plan and to interpret, amend
or revoke any such rules, regulations or procedures.

       4. The Committee may in its discretion provide in the terms of any stock
option (other than a Replacement Option) that the number of Shares subject to
such option will be decreased if the participant's grade level is reduced by the
Company, any Subsidiary or any Parent Company, for performance, by reason of
change in job functions or responsibilities, or by reason of transfer to a
different position during the term of the option. Options that become
exercisable prior to the reduction in the option award shall not be affected.

       5. The Committee's interpretation and construction of any provisions of
this Plan or any option granted hereunder shall be final, conclusive and binding
upon all Optionees, the Company and all other interested parties.

C.     ELIGIBILITY

       1. The Committee shall from time to time determine the key management
employees of the Company and any of its Subsidiaries who shall be granted
options (other than Replacement Options) under the Plan. No incentive stock
option shall be granted to any director of the Company who is not an employee of
the Company, any of its Subsidiaries or any of its Parent Companies. An employee
who has been granted an option may be granted an additional option or options
under this Plan if the Committee shall so determine. The granting of an option
under this Plan shall not affect any outstanding stock option previously granted
to an Optionee under this Plan or any other plan of the Company, a Subsidiary or
a Parent Company.

       2. Each employee of the Company who prior to the merger (the "Merger") of
Bass (U.S.A.) Hotels, Incorporated, a Delaware corporation ("Merger Sub"), with
and into Holiday Corporation ("Holiday") pursuant to that certain Agreement and
Plan of Merger (the "Merger Agreement") among Holiday, Holiday Inns, Inc., the
Company, Bass plc, Merger Sub and Bass (U.S.A.) Hotels, Incorporated, a
Tennessee corporation, dated as of August 24, 1989, as amended, held options to
purchase Holiday common stock issued under Holiday's 1977 Incentive Stock Option
Plan or 1989 Stock Option Plan (collectively, "Holiday Stock Options") and which
options were


<PAGE>


not exercised prior to the Merger shall, in lieu and upon cancellation of such
Holiday Stock Options, be issued an option (a "Replacement Option") to purchase
shares of the $1.50 par value common stock ("Common Stock") of the Company under
the Plan subject to the following terms:

              (1) Upon the consummation of the Merger each such employee shall
       hereby be issued, without the requirement of any additional act of the
       Committee, a Replacement Option to purchase the number of shares of
       Common Stock (rounded upward to the nearest full share) with a per share
       exercise price, (rounded downward to the nearest cent) determined to
       preserve each such Holiday Stock Option's value as of the time of the
       Merger (such value being the product of (A) the difference between (i)
       the sum of (x) the fair market value of a share of Common Stock (as
       defined for purposes of this paragraph only, below), (y) the fair market
       value of a share of Bass plc stock (as defined for purposes of this
       paragraph only, below) multiplied by the number of shares of Bass plc
       stock to be issued for each outstanding share of Holiday common stock in
       the Merger (assuming all Holiday Stock Options have been exercised) and
       (z) the amount of the special cash dividend to be paid with respect to
       each share of Common Stock as contemplated in the Merger Agreement and
       (ii) such Holiday Stock Option's exercise price per share, and (B) the
       number of shares of Holiday common stock subject to such Holiday Stock
       Options). For purposes of this paragraph, the fair market value of a
       share of Common Stock shall be deemed to be equal to the average of the
       closing prices of a share during the ten trading days following the
       effective time of the Merger as reported on the New York Stock Exchange.
       If the special cash dividend has not been paid on the date of the
       effective time of the Merger, the above calculation will be adjusted to
       preserve the intended reduction. For purposes of this paragraph only, the
       fair market value of a share of Bass plc stock shall be deemed to be
       equal to the "Market Value Per Bass Share," as defined in the Merger
       Agreement.

              (2) Replacement Options granted in exchange for vested Holiday
       Stock Options shall be vested, and Replacement Options granted in
       exchange for unvested Holiday Stock Options shall be unvested and subject
       to the same vesting schedules as the Holiday Stock Options surrendered in
       exchange therefor.

              (3) Replacement Options shall be subject to the same terms as the
       Holiday Stock Options they replace, including dates of expiration and the
       inclusion of stock appreciation rights, if applicable, except that the
       Replacement Options shall vest based on continued employment with the
       Company and all references made to Holiday or any of its subsidiaries
       shall be deemed references to the Company and its subsidiaries. The
       Replacement Options shall comply in all other respects with the Plan.


<PAGE>


              (4) The Replacement Options shall be evidenced by option
       agreements or certificates.

D.     SHARES OF STOCK SUBJECT TO THIS PLAN

       1. The number of shares which may be issued pursuant to the options
granted by the Committee under this Plan shall not exceed 1,200,000 shares of
Common Stock.* Such shares may be authorized and issued shares or shares
previously acquired or to be acquired by the Company and held in treasury. Any
shares subject to an option which expires for any reason, is forfeited, or is
terminated unexercised as to such shares may again be subject to an option under
this Plan. To the extent that a stock appreciation right shall have been
exercised and paid in cash, the number of shares subject to the related option,
or portion thereof, may again be subject to an option under this Plan.

- ------------
*   The number of shares available for the issuance of options immediately prior
    to the March 8, 1993 record date of the 2 for 1 stock split was multiplied
    by two pursuant to action taken by the Committee on February 25, 1993. The
    number of shares available for the issuance of options immediately prior to
    the November 8, 1993 record date of the 3 for 2 stock split was multiplied
    by 1.5 pursuant to action taken by the Committee on October 29, 1993.

       2. If the outstanding shares of Common Stock of the Company are hereafter
changed into or exchanged for a different number or kind of shares or other
securities of the Company, or of another corporation, by reason of
reorganization, merger, consolidation, recapitalization, reclassification, stock
split-up, stock dividend, combination of shares or otherwise, appropriate
adjustments shall be made by the Committee in the number and kind of shares for
the purchase of which options may be granted, including adjustments of the
limitations in paragraph 1 on the maximum number and kind of shares which may be
issued on exercise of options. Adjustments made by the Committee shall be final,
conclusive and binding upon all Optionees, the Company and all other interested
parties.

       3. Effective April 30, 1993, the number of authorized shares which may be
issued pursuant to the options granted by the Committee under the Plan is
increased by an additional 1,500,000 shares.

       Effective April 29, 1994, the maximum number of options that can be
granted in any one year period to one employee shall be options for 250,000
shares, provided that this limit shall be appropriately adjusted by the
Committee in accordance with Section D.2 hereof.


<PAGE>


E.     ISSUANCE AND TERMS OF OPTION CERTIFICATES

       Each key management employee to whom an option is granted under this Plan
shall be entitled to receive an appropriate certificate evidencing his option
and referring to the terms and conditions of this Plan.

F.     OPTION PRICE

       1. Each option shall state the number of shares to which it pertains and
shall state the option price. The option price for Replacement Options shall be
as set forth in Section C(2). Subject to the foregoing, the option price of
incentive stock options shall not be less than 100% (110% in the case of an
option granted to an individual owning (within the meaning of Section 425(d) of
the Internal Revenue Code of 1986, as amended (the "Code")) more than 10% of the
total combined voting power of all classes of stock of the Company, any
Subsidiary or any Parent Company) of the Fair Market Value of the Common Stock
on the date the option is granted. The option price of any option under the Plan
regardless of the date of the option shall not be less than the par value per
share of the Common Stock as provided in the Company's Certificate of
Incorporation as amended April 29, 1994. Provided, that non-qualified options
shall not be issued under this Plan at less than the average of the high and low
prices of the Company's Common Stock on the principal exchange or system where
the Common Stock is traded on the date that the option is granted or, if such
date is not a trading day, the preceding trading day. "Fair Market Value" of a
share of Common Stock as of a given date shall be: (i) the closing price of a
share of Common Stock on the principal exchange on which shares of Common Stock
are then trading, if any, on the day previous to such date, or if shares were
not traded on the day previous to such dates, then on the next preceding trading
day during which a sale occurred; or (ii) if such stock is not traded on an
exchange but is quoted on NASDAQ or a successor quotation system, (1) the last
sales price (if the stock is then listed as a National Market Issue under the
NASD National Market System) or (2) the mean between the closing representative
bid and asked prices (in all other cases) for the stock on the day previous to
such date as reported by NASDAQ or such successor quotation system; or (iii) if
such stock is not publicly traded on an exchange and not quoted on NASDAQ or a
successor quotation system, the mean between the closing bid and asked prices
for the stock, on the day previous to such date, as determined in good faith by
the Committee; or (iv) if Common Stock is not publicly traded, the fair market
value established by the Committee acting in good faith; provided that if there
has been no sale of Common Stock during the 30-day period prior to the date of
the calculation provided for in this sentence, then such stock shall not be
considered to be trading on an exchange or quoted on the NASDAQ or successor
quotation system.



<PAGE>


       2. The option price shall be payable in United States dollars upon the
exercise of the option and may be paid in cash, by check, or in shares of Common
Stock having a total Fair Market Value on the date of exercise equal to the
option price. The Company may also permit the option price incurred by reason of
the exercise of an option to be satisfied by withholding shares (that would
otherwise be obtained upon such exercise) having a Fair Market Value equal to
the aggregate option price of the exercised option. The Company may permit
Optionees to use cashless exercise methods that are permitted by law and in
connection therewith the Company may establish a cashless exercise program
including a program where the commissions on the sale of stock subject to an
exercised option are paid by the Company.

       3. The proceeds received by the Company from the sale of Common Stock
subject to option are to be added to the general funds of the Company and used
for its corporate purposes.

G.     TREATMENT OF CERTAIN OPTIONS; CERTAIN LIMITATIONS ON GRANT

       1. Subject to the provisions of this Section G, the Committee may grant
under this Plan both incentive stock options under Section 422A of the Code and
non-qualified stock options not subject to Section 422A of the Code.

       2. To the extent that the aggregate Fair Market Value (determined at the
time the option is granted) of the stock with respect to which incentive stock
options (within the meaning of Section 422A of the Code, but without regard to
Section 422A(d) of the Code) are exercisable for the first time by an Optionee
during any calendar year (under the Plan and all other incentive stock option
plans of the Company, any Subsidiary and any Parent Company) shall exceed
$100,000, such options shall be taxed as non-qualified options. The rule set
forth in the preceding sentence shall be applied by taking options into account
in the order in which they are granted.

       3. Incentive stock options granted hereunder shall at the time of grant
qualify as "incentive stock options" under Section 422A of the Code.

H.     STOCK APPRECIATION RIGHTS

       1. At the discretion of the Committee (other than with respect to
Replacement Options), any option granted under this Plan may include a stock
appreciation right. The Committee may impose conditions upon the grant or
exercise of the stock appreciation right which conditions may include a
condition that the stock appreciation right may only be exercised in accordance
with rules and regulations adopted by the Committee from time to time. Such
rules and regulations may govern the right to


<PAGE>


exercise the stock appreciation right granted prior to the adoption or amendment
of such rules and regulations as well as stock appreciation rights granted
thereafter. The Committee may amend any outstanding option or options to grant
stock appreciation rights with respect to the shares covered by any such option
or options if the original option or options did not contain such rights.

       2. A "stock appreciation right" is the right of an Optionee, without
payment to the Company (except for applicable withholding taxes), to receive the
excess of the Fair Market Value over the option price per share as provided in
the related underlying option. A stock appreciation right shall pertain to, and
be granted only in conjunction with, a related underlying option granted under
this Plan and shall be exercisable and exercised only to the extent that the
related option is exercisable. The number of shares of Common Stock subject to
the stock appreciation right shall be all or part of the shares subject to the
related option, as determined by the Committee. The stock appreciation right
shall either become all or partially non-exercisable and shall be all or
partially forfeited if the exercisable portion, or any part thereof, of the
related option is exercised and vice versa. A stock appreciation right may only
be exercised if the Fair Market Value per share of the Common Stock on the
exercise date exceeds the option price per share under the related underlying
option.

       3. Subject to any restrictions or conditions imposed by the Committee, a
stock appreciation right may be exercised by the Optionee as to a number of
shares of the Common Stock under its related option only upon the surrender of
exercise rights with respect to a like number of shares of the Common Stock
available to the exercisable portion of the related option. Upon the exercise of
a stock appreciation right and the surrender of the exercisable portion of the
related option, the Optionee shall be awarded cash, shares of the Common Stock
or a combination of shares and cash at the discretion of the Committee. The
award shall have a total value equal to the product obtained by multiplying (i)
the excess of the Fair Market Value per share on the date on which the stock
appreciation right is exercised over the option price per share by (ii) the
number of shares subject to the exercisable portion of the related option so
surrendered.

       4. The portion of the stock appreciation right which may be awarded in
cash shall be determined by the Committee from time to time. The number of
shares awardable to an Optionee with respect to the non-cash portion of a stock
appreciation right shall be determined by dividing such non-cash portion by the
Fair Market Value per share on the exercisable date. No fractional shares shall
be issued.



<PAGE>


I.     TERM AND EXERCISE OF OPTIONS AND STOCK APPRECIATION RIGHTS

       Each option and stock appreciation right granted under this Plan shall be
exercisable on the dates and for the number of shares as shall be provided in
the option certificate evidencing the option granted by the Committee and the
terms thereof. An Optionee may exercise his option only by delivering to the
Company written notice of intent to exercise and by complying with all terms of
such option. No stock option shall be exercisable after the expiration of ten
years and one day (ten years in the case of an incentive stock option) from the
date of grant of the option or, in the case of an incentive stock option granted
to an Optionee owning (within the meaning of Section 425(d) of the Code), at the
time the option was granted, more than 10% of the total combined voting power of
all classes of stock of the Company, any Subsidiary or any Parent Company, the
expiration of five years from the date of grant of the option. Provided,
however, that where death, retirement for age or determination of disability
occurs during the one year period ending ten years and one day from the date of
grant of the option, no option that is not an incentive stock option shall be
exercisable after the expiration of eleven years and one day from the date of
grant of the option. With respect to persons subject to the provisions of
Section 16(b): (i) except in the case of death or disability (within the meaning
of Section 22(e)(3) of the Code) of the Optionee, no stock appreciation right
related to any stock option shall be exercisable earlier than six months from
the date of grant of the stock appreciation right, (ii) where an outstanding
option is subsequently amended to include the grant of a stock appreciation
right, no such stock appreciation right shall be exercisable earlier than six
months from the date of grant of such right and (iii) a stock appreciation right
may only be exercised during the period beginning on the third business day
following the date of the Company's release of its quarterly or annual summary
statements of sales and earnings and ending on the twelfth business day
following such date.

J.     NONTRANSFERABILITY

       No option, stock appreciation right or interest or right therein or part
thereof shall be subject to liability for the debts, contracts or engagements of
the Optionee or his successors in interest or shall be subject to liability for
the debts, contracts or engagements of the Optionee or his successors in
interest or shall be subject to disposition by transfer, alienation,
anticipation, pledge, encumbrance, assignment or any other means whether such
disposition be voluntary or involuntary or by operation of law by judgment,
levy, attachment, garnishment or any other legal or equitable proceedings
(including bankruptcy), and any attempted disposition thereof shall be null and
void and of no effect; provided, however, that nothing in this Section J shall
prevent transfers by will or by the applicable laws of descent and distribution.


<PAGE>


K.     REQUIREMENTS OF LAW

       The granting of options and the issuance of shares of Common Stock upon
the exercise of an option or of a stock appreciation right or the awarding of
cash upon the exercise of a stock appreciation right shall be subject to all
applicable laws, rules and regulations and shares shall not be issued except
upon approval of proper government agencies or stock exchanges as may be
required.

L.     TERMINATION OF EMPLOYMENT

       If an Optionee shall cease to be employed by the Company or its
Subsidiaries as a result of retirement for age or disability, he may (subject to
Section I), but only within a period of ninety days (one year in the case of
options that are not incentive stock options) beginning the day following the
date of such termination of employment (or the date of determination of
disability for options that are not incentive stock options), exercise his
option or his stock appreciation right, to the extent that he was entitled to
exercise it at the date of such termination of employment (or the date of
determination of disability for options that are not incentive stock options).
Termination for any other reason (other than death) shall result in cancellation
of the option or stock appreciation right as of the close of business on the
date of such termination. For purposes of this Plan, termination of employment
means removal from the Company's payroll unless otherwise agreed by the Company
and the Optionee.

M.     DEATH OF OPTIONEE

       In the event of the death of an Optionee while in the employ of the
Company, its Subsidiaries or its Parent Companies, the option or stock
appreciation right theretofore granted to him shall be exercisable within a
period of one year after the date of death and then only if and to the extent
that he was entitled to exercise it at the date of his death including any
option that may have been accelerated by reason of his death. Such exercise
shall be made only by the executor or administrator of his estate (upon
presenting proper proof of appointment and authority to act) or by the person or
persons to whom his rights under the option shall have passed by his will or by
the applicable laws of descent and distribution subject to the Company being
properly assured and legally advised of the rights of such beneficiaries.

       Notwithstanding the provisions of Sections I, L and M herein or any other
provisions of the Plan, an Optionee with ten years of service shall have a two
year period, and an Optionee with twenty years of service shall have a three
year period, after retirement for age, death or determination of disability to
exercise any option to


<PAGE>


the extent it was exercisable on the date of such event, provided that (1) for
incentive stock options this two or three year period will not extend beyond the
normal term of the option, and (2) for non-incentive stock options, the normal
term of the option will be extended up to a maximum term of thirteen years and
one day to accommodate the two or three year extension in cases where
retirement, death or determination of disability occurs within the three years
prior to the end of the normal term of the option.

N.     ADJUSTMENTS

       If the outstanding shares of the Common Stock subject to options are
changed into or exchanged for a different number or kind of shares of the
Company or other securities of the Company or any other corporation by reason of
merger, consolidation, recapitalization, reclassification, stock split-up, stock
dividend, combination of shares or otherwise, the Committee may:

              (1) in its absolute discretion and on such terms and conditions as
       it deems appropriate, make an appropriate and equitable adjustment in the
       number and kind of shares as to which all outstanding options, or
       portions thereof then unexercised, shall be exercisable; or

              (2) in its absolute discretion and on such terms and conditions as
       it deems appropriate, provide, coincident with, or after the grant of any
       option, that such option cannot be exercised after the merger or
       consolidation of the Company with or into another corporation, the
       acquisition by another corporation or person of all or substantially all
       of the Company's assets or 80% or more of the Company's then outstanding
       voting stock or the liquidation or dissolution of the Company; and if the
       Committee so provides, it may, in its absolute discretion and on such
       terms and conditions as it deems appropriate, also provide, either by the
       terms of such option or by a resolution adopted prior to the occurrence
       of such merger, consolidation, acquisition, recapitalization,
       reclassification, liquidation or dissolution, that, for some period of
       time prior to such event, such option shall be exercisable as to all or
       any part of the shares subject thereto, notwithstanding anything to the
       contrary in this Plan and/or in any installment provisions of such option
       and that, upon the occurrence of such event, any option that is not
       exercised shall terminate and be of no further force and effect; or



<PAGE>


              (3) in its absolute discretion, provide that even if the option
       shall remain exercisable after any such event, from and after such event,
       any such option shall be exercisable only for the kind and amount of
       securities and/or other property, or the cash equivalent thereof,
       receivable as a result of such event by the holder of the number of
       shares of stock for which such option could have been exercised
       immediately prior to such event;provided, however, that if the Committee
       provides that any option shall not be exercisable after such event, it
       shall provide written notice to all holders of vested options of the
       occurrence of such event not less than 10 days prior to the occurrence of
       such event. Any adjustment or determination made by the Committee
       pursuant to this Section N shall be conclusive, final and binding upon
       all Optionees, the Company and all other interested parties.

O.     CLAIM TO STOCK OPTION, OWNERSHIP OR EMPLOYMENT RIGHTS

       No employee or other person shall have any claim or right to be granted
options or stock appreciation rights under this Plan. No Optionee, prior to
issuance of the stock, shall be entitled to voting rights, dividends or other
rights of stockholders except as otherwise provided in this Plan or except as
may be approved by the Committee subject to applicable law. Neither this Plan
nor any action taken hereunder shall be construed as giving any employee any
right to be retained in the employ of the Company, a Subsidiary or a Parent
Company, and any such employee may be terminated at any time, with or without
cause.

P.     UNSECURED OBLIGATION

       Optionees under this Plan shall not have any interest in any fund or
specific asset of the Company by reason of this Plan. No trust shall be created
in connection with this Plan or any award thereunder, and there shall be no
required funding of amounts which may become payable to any Optionee.

Q.     TAX WITHHOLDING

       The Company, a Subsidiary or a Parent Company, as appropriate, shall have
the right to deduct or withhold from all payments or distributions amounts
sufficient to cover any federal, state or local taxes required by law to be
withheld or paid with respect to such payments or distributions and, in the case
of stock appreciation rights for which the Optionee receives Common Stock as
payment, the participant or other person receiving such Common Stock may be
required to pay to the Company, a Subsidiary or a Parent Company, as
appropriate, the amount of any such taxes which the Company, Subsidiary or
Parent Company is required to withhold with respect to such Common Stock. In the
event the cash portion of a stock appreciation right is


<PAGE>


insufficient to cover the required withholding, the Optionee may be required to
pay to the Company the amount of such taxes. In the case of non-qualified
options, the Company may require that required withholding taxes be paid to the
Company at the time the option is exercised. The Company may also permit any
withholding tax obligations incurred by reason of the exercise of any stock
option to be satisifed by withholding shares (that would otherwise be obtained
upon such exercise) having a Fair Market Value equal to the aggregate amount of
taxes which are to be withheld. In the case of persons subject to Section 16(b),
such withholding shall be on terms consistent with Rule 16b-3.

R.     EXPENSES OF PLAN

       The expenses of administering the Plan shall be borne by the Company, its
Subsidiaries and its Parent Companies.

S.     RELIANCE ON REPORTS

       Each member of the Committee and each member of the Board shall be fully
justified in relying or acting in good faith upon any report made by the
independent public accountants of the Company, its Subsidiaries and its Parent
Companies and upon any other information furnished in connection with the Plan
by any person or persons other than himself. In no event shall any person who is
or shall have been a member of the Committee or of the Board be liable for any
determination made or other action taken or any omission to act in reliance upon
any report or information or for any action, including the furnishing of
information taken or failure to act, in good faith.

T.     INDEMNIFICATION

       Each person who is or shall have been a member of the Committee or of the
Board or any other persons involved in the administration of this Plan shall be
indemnified and held harmless by the Company against and from any loss, cost,
liability, or expense that may be imposed upon or reasonably incurred by him in
connection with or resulting from any claim, action, suit or proceeding to which
he may be a party or in which he may be involved by reason of any such action
taken or failure to act under the Plan and against and from any and all amounts
paid by him in settlement thereof, with the Company's approval, or paid by him
in satisfaction of judgment in any such action, suit or proceeding against him
provided he shall give the Company an opportunity, at its own expense, to handle
and defend the same before he undertakes to handle and defend it on his own
behalf. The foregoing right of indemnification shall not be exclusive of any
other rights of indemnification to which such person may be entitled under the
Company's articles of incorporation or bylaws, as a matter of law, or otherwise,
or any power that the Company may have to indemnify such person or hold him
harmless.


<PAGE>


U.     AMENDMENT AND TERMINATION

       Unless this Plan shall theretofore have been terminated as hereinafter
provided, no options or stock appreciation rights may be granted after the tenth
anniversary of the adoption of the Plan by the Board. The Committee may
terminate, modify or amend the Plan in such respect as it shall deem advisable,
without obtaining approval from the Company's stockholders except as such
approval may be required pursuant to Rule 16b-3 or the Code. No termination,
modification or amendment of the Plan may, without the consent of an Optionee to
whom an option shall theretofore have been granted, adversely affect the rights
of such Optionee under such option.

V.     GENDER

       Any masculine terminology used in this Plan shall also include the
feminine gender.

W.     EFFECTIVE DATE OF THE PLAN

       This Plan was approved by the Board and the stockholders of the Company
on November 5, 1989 and became effective January 1, 1990.




                              THE PROMUS COMPANIES
                              INCORPORATED



                              By:
                                   ----------------------------------
                                      Neil F. Barnhart
                                      Vice President





<PAGE>


                                  AMENDMENT TO
                        THE PROMUS COMPANIES INCORPORATED
                             1990 STOCK OPTION PLAN


         The Promus Companies Incorporated, a Delaware corporation, hereby
adopts this Amendment to the 1990 Stock Option Plan (the "Plan"), effective upon
the consummation of the spin-off of the hotel business of this corporation into
a new corporation.

         1. The Plan shall be amended to change the name of the Plan to The
Harrah's Entertainment, Inc. 1990 Stock Option Plan, to change each reference to
"Company" in the Plan to mean Harrah's Entertainment, Inc., to change each
reference to "Common Stock" to mean the common stock of Harrah's Entertainment,
Inc. and to delete each reference to "Replacement Options."

         2. Section B(1) shall be amended to add the following as the last
sentence of such section:

                  In addition, each member of the Committee must be an "outside
         director" for purposes of Section 162(m) of the Internal Revenue Code
         of 1986,.as amended (the "Code") ("Section 162(m)").

         3. Section B(2) shall be amended to delete the word "and" before "(7)"
and to add the following to the end of such section:

                  and (8) whether an option or stock appreciation right is
         intended to qualify as performance-based compensation under Section
         162(m).

         4. Section (B)3 of the Plan shall be amended to add the phrase "Subject
to Section N(6)," to the beginning of the first and last sentences of such
section.

         5. Section B of the Plan shall be amended to add the following as
paragraph 6 thereto:

         6. In its absolute discretion, the Board may at any time and from time
to time exercise any and all rights and duties of the Committee under the Plan
except with respect to matters which under Rule 16b-3, Section 16 or Section
162(m) are required to be determined in the absolute discretion of the
Committee.

                  6.       Section C(2) of the Plan shall be deleted in its
                           entirety.

         7. The Plan shall be amended to delete Section D(2) of the Plan in its
entirety, to redesignate Section D(3) as Section D(2), to change each reference
to such


<PAGE>

section accordingly and to amend Section D(3) (I.E. D(2) pursuant to this
amendment) to read in its entirety as follows:

                  3.       Subject to the following paragraph, effective April
                           30, 1993, the number of authorized shares which may
                           be issued pursuant to the options and stock
                           appreciation rights granted by the Committee under
                           the Plan is increased by an additional 1,500,000
                           shares.

                                    Effective June 30, 1995, the number of
                           shares which may be issued upon exercise of options
                           or stock appreciation rights granted by the Committee
                           under this Plan is increased by an additional
                           4,500,000 shares.

                                    Effective April 29, 1994, the maximum number
                           of shares with respect to which options or stock
                           appreciation rights may be granted in any year to any
                           one employee shall be 250,000* (the "Award Limit");
                           provided that the Award Limit shall be appropriately
                           adjusted by the Committee in accordance with Section
                           N hereof. To the extent required by Section 162(m),
                           options which are canceled continue to be counted
                           against the Award Limit and if, after grant of an
                           option, the price of shares subject to such option is
                           reduced, the transaction will be treated as a
                           cancellation of the option and a grant of a new
                           option and both the option deemed to be canceled and
                           the option deemed to be granted will be counted
                           against the Award Limit. To the extent required by
                           Section 162(m(), if after the grant of a stock
                           appreciation right, the price of shares subject to
                           the related underlying option is reduced, the
                           transaction is treated as a cancellation of the stock
                           appreciation right and a grant of a new stock
                           appreciation right and both the stock appreciation
                           right deemed to be cancelled and the stock
                           appreciation right deemed to be granted are counted
                           against the Award Limit.

                  *adjusted to 351,193 options, effective June 30, 1995, based
                  on approval of the Human Resources Committee on December 12,
                  1996 pursuant to Section D(2) and N of the Plan due to the
                  spin-off of the hotel business.

         8. The second sentence of Section F(1) of the Plan shall be deleted in
its entirety.

         9. The third sentence of Section F(1) of the Plan shall be amended to
read in its entirety as follows:

                           Subject to the foregoing, the price of an option or
                  stock appreciation right intended to qualify as
                  performance-based compensation under Section 162(m) and
                  incentive stock options shall not be less than 100% (110% in
                  the case of an incentive stock option granted to an individual
                  owning (within the


<PAGE>

                  meaning of Section 424(d) of the Code more than 10% of the
                  total combined voting power of all classes of stock of the
                  Company, any Subsidiary or any Parent Company) of the Fair
                  Market Value of the Common Stock on the date the option is
                  granted.

         10. Section G of the Plan shall be amended to replace each reference to
"Section 422A" with the term "Section 422."

         11. Section I of the Plan shall be amended to replace the reference to
"Section 425(d)" with the term "Section 424(d)."

         12. Section N of the Plan shall be amended to read in its entirety as
follows:

             N---ADJUSTMENTS

                  1. Subject to Section N5, but notwithstanding any other term
         of this Plan, in the event that the Committee determines that any
         dividend or other distribution (whether in the form of cash, Common
         Stock, other securities, or other property), recapitalization,
         reclassification, stock split, reverse stock split, reorgranization,
         merger, consolidation, split-up, spin-off, combination, repurchase, or
         exchange of Common Stock or other securities of the Company, issuance
         of warrants or other rights to purchase Common Stock or other
         securities of the Company, or other similar corporate transaction or
         event, in the Committee's sole discretion, affects the Common Stock
         such that an adjustment is determined by the Committee to be
         appropriate in order to prevent dilution or enlargement of the benefits
         or potential benefits intended to be made available under the Plan or
         with respect to an option or stock appreciation right, then the
         Committee shall, in such manner as it may deem equitable, adjust any or
         all of

                  (a) the number and type of shares of Common Stock (or other
                  securities or property) with respect to which options and
                  stock appreciation rights may be granted under the plan
                  (including, but not limited to, adjustments of the limitations
                  in Section D or the maximum number and kind of shares which
                  may be issued and adjustments of the Award Limit).

                  (b) the number and type of shares of Common Stock (or other
                  securities or property) subject to outstanding options and
                  stock appreciation rights, and

                  (c) the grant or exercise price with respect to any option or
                  stock appreciation right.

                  2. Subject to Section N5. but notwithstanding any other term
         of this Plan, in the event of any corporate transaction or other event
         described in Section N1.


<PAGE>

         which results in shares of Common Stock being exchanged for or
         converted into cash, securities (including securities of another
         corporation) or other property, the Committee will have the right to
         terminate this Plan as of the date of the event or transaction, in
         which case all options and stock appreciation rights granted under this
         Plan shall become the right to receive such cash, securities or other
         property, net of any applicable exercise price.

                  3. Subject to Section N5. but notwithstanding any other term
         of this Plan, in the event of any corporate transaction or other event
         described in Section N1., or any unusual or nonrecurring transactions
         or events affecting the Company, any affiliate of the Company, or the
         financial statements of the Company or any affiliate, or of changes in
         applicable laws, regulations, or accounting principles, the Committee
         in its discretion is hereby authorized to take any one or more of the
         following actions whenever the Committee determines that such action is
         appropriate in order to prevent dilution or enlargement of the benefits
         or potential benefits intended to be made available under the Plan or
         with respect to any option or stock appreciation right, to facilitate
         such transactions or events or to give effect to such changes in laws,
         regulations or principles:

                           (a) In its discretion, and on such terms and
                  conditions as it deems appropriate, the Committee may provide,
                  either automatically or upon the optionee's request, for
                  either the purchase of any such option or stock appreciation
                  right for an amount of cash equal to the amount that could
                  have been attained upon the exercise of such option or stock
                  appreciation right or realization of the optionee's rights had
                  such option or stock appreciation right been currently
                  exercisable or payable or the replacement of such option or
                  stock appreciation right with other rights or property
                  selected by the Committee in its sole discretion;

                           (b) In its discretion, the Committee may provide,
                  either by the terms of such option or stock appreciation right
                  or by a resolution adopted prior to the occurrence of such
                  transaction or event, that it cannot be exercised after such
                  event;

                           (c) In its discretion, and on such terms and
                  conditions as it deems appropriate, the Committee may provide,
                  either by the terms of such option or stock appreciation right
                  or by a resolution adopted prior to the occurrence of such
                  transaction or event, that, for a specified period of time
                  prior to such transaction or event, such option or stock
                  appreciation right shall be exercisable as to all shares
                  covered thereby;

                           (d) In its discretion, and on such terms and
                  conditions as it deems appropriate, the Committee may provide,
                  either by the terms of such option or stock appreciation right
                  or by a resolution adopted prior to the occurrence of such
                  transaction or event, that upon such event, such option or
                  stock appreciation right be assumed by the successor
                  corporation, or a parent or


<PAGE>

                  subsidiary thereof, or shall be substituted for by similar
                  options, rights or awards covering the stock of the successor
                  corporation, or a parent or subsidiary thereof, with
                  appropriate adjustments as to the number and kind of share and
                  prices; and

                           (e) In its discretion, and on such terms and
                  conditions as it deems appropriate, the Committee may make
                  adjustments in the number and type of shares of Common Stock
                  (or other securities or property) subject to outstanding
                  options and stock appreciation rights, and/or in the terms and
                  conditions of (including the grant or exercise price), and the
                  criteria governing, outstanding options and stock appreciation
                  rights and options and stock appreciation rights which may be
                  granted in the future.

                  4. Subject to Section N5. but notwithstanding any other term
         of this Plan, the Committee may, in its discretion, include such
         further provisions and limitations in any option or stock appreciation
         right agreement or certificate, as it may deem equitable and I the best
         interests of the Company.

             5. With respect to incentive stock options and options and stock
         appreciation rights intended to qualify as performance-based
         compensation under Section 162(m), no adjustment or action described in
         this Section N or in any other provision of the Plan shall be
         authorized to the extent that such adjustment or action would cause the
         Plan to violate Section 422(b)(1) of the Code or would cause such
         option or stock appreciation right to fail to so qualify under Section
         162(m), as the case may be, or any successor provisions thereto.
         Furthermore, no such adjustment or action shall be authorized to the
         extent such adjustment or action would violate Section 16 or Rule
         16b-3. The number of shares of Common Stock subject to any option or
         stock appreciation right shall always be rounded to the next number.

                  6. Any decision of the Committee pursuant to the terms of this
         Section N shall be final, binding and conclusive upon the participants,
         the Company and all other interested parties.

         13. Section U of the Plan shall be amended to read in its entirety as
follows:

           SECTION U--AMENDMENT, SUSPENSION OR TERMINATION OF THE PLAN

                  The Plan may be wholly or partially amended or otherwise
         modified, suspended or terminated at any time or from time to time by
         the Committee. However, no action of the Committee may (except as
         provided in Section N), modify the Award Limit, modify the eligibility
         requirements of Section C, reduce the minimum option and stock
         appreciation rights price requirements of Section F or otherwise amend
         the Plan in a manner requiring stockholder approval as a matter of
         Section 162(m), Rule 16b-3 or Section 16 of the Exchange Act or other
         applicable law, regulation or rule without the approval of the
         Company's


<PAGE>

         shareholders given within 12 months before or after the action by the
         Committee. Neither the amendment, suspension nor termination of the
         Plan shall, without the consent of the holder of the option or stock
         appreciation right, impair any rights or obligations under any option
         or stock appreciation right theretofore granted. No option or stock
         appreciation right may be granted during any period of suspension nor
         after termination of the Plan, and in no event may any option or stock
         appreciation right be granted under this Plan after the expiration of
         ten years from the date the Plan was adopted by the Board.

         13. The Plan shall be amended to add Section X which should read in its
entirety as follows:

         X Consideration

                  The Consideration for the issuance of any option or stock
         appreciation right shall be the participant's past or future service
         with Promus or its subsidiaries.

                                     * * * *

         I hereby certify that the foregoing amendment to the Plan was duly
adopted by the Board of Directors of The Promus Companies Incorporated as of
April 5, 1995.

         Executed on this 26th day of May, 1995.

         /s/ E. O. Robinson, Jr.
         Secretary


<PAGE>


                                Amendment to The
                          Harrah's Entertainment, Inc.
                             1990 Stock Option Plan
                          ----------------------------


       Harrah's Entertainment, Inc. (the "Company") hereby adopts this Amendment
to The Harrah's Entertainment, Inc. 1990 Stock Option Plan (the "Plan"), subject
to stockholder approval of paragraphs 2 and 3 of this Amendment which approval
is expected to occur on May 1, 1998.


         1.       Subject to Section N(6), the first sentence of Section B.3. of
                  the Plan is amended to read as follows:

                  "The Committee shall have further discretion at any time and
                  from time to time to accelerate the date or dates when
                  outstanding options become exercisable and to decrease the
                  option price of outstanding options, PROVIDED, HOWEVER, with
                  respect to the 3,500,000 shares authorized under the Plan
                  pursuant to the Plan amendment adopted by the Board on
                  February 26, 1998, the Committee shall not, without the
                  further approval of the stockholders of the Company by a
                  majority of votes cast: (a) authorize the amendment of any
                  outstanding option to reduce its exercise price or (b)
                  authorize the cancellation of options and the replacement
                  thereof with option grants having a lower exercise price; it
                  being understood that nothing herein shall restrict or
                  prohibit adjustments in options (including a price adjustment)
                  pursuant to the provisions of Section N of the Plan which
                  deals with adjustments in the event of certain corporate
                  events as described in Section N.

         2.       Section D.2. of the Plan is amended by adding the following
                  sentence after the second sentence: "Effective May 1, 1998,
                  the number of authorized shares which may be issued pursuant
                  to the options and stock appreciation rights granted by the
                  Committee under the Plan is increased by an additional
                  3,500,000 shares."

         3.       Section U of the Plan is amended by adding the following
                  proviso at the end thereof:

                  "Provided, however, that with respect to the grant of
                  non-qualified options utilizing any authorized shares under
                  this Plan and with respect to the additional 3,500,000 shares
                  authorized under the Plan pursuant to the Plan amendment
                  adopted by the Board on February 26, 1998, in no event may any
                  option or stock appreciation rights be granted under this Plan
                  with respect to any such shares after February 25, 2008."


<PAGE>

         This Amendment was duly adopted by the Board of Directors of the
Company on February 26, 1998.



                                 /s/  Rebecca W. Ballou
                                      --------------------------------
                                      Rebecca W. Ballou
                                      Secretary




<PAGE>


                                Amendment to The
                          Harrah's Entertainment, Inc.
                             1990 Stock Option Plan
                          ----------------------------



         Harrah's Entertainment, Inc. (the "Company") hereby adopts this
Amendment to The Harrah's Entertainment, Inc. 1990 Stock Option Plan (the
"Plan"), effective April 30, 1998.

         Section L of the Company's 1990 Stock Option Plan is amended to add the
following provision at the end thereof:

         "Provided, however, the Committee shall have authority from time to
         time to approve the grant of a nonqualified option containing terms
         that extend the vesting and/or exercisability of the option grant in
         whole or in part for a period of time as may be approved by the
         Committee beyond employment termination, including during salary
         continuation, not to exceed the term of the option, and shall further
         have authority from time to time to approve such an extension for any
         outstanding nonqualified option where such approval occurs before or
         within 90 days after the date of termination of employment or the date
         salary continuation commences."

         This Amendment was duly adopted by the Human Resources Committee of the
Board of Directors of the Company on April 30, 1998.




                                              /s/ Rebecca W. Ballou
                                              ------------------------------
                                              Rebecca W. Ballou
                                              Secretary of Harrah's
                                              Entertainment, Inc.



<PAGE>


                                  AMENDMENT TO
                        THE HARRAH'S ENTERTAINMENT, INC.
                       1990 STOCK OPTION PLAN (THE "PLAN")



         Harrah's Entertainment, Inc. (the "Company") hereby adopts this
Amendment to the Plan effective October 29, 1998:


         Section L of the Plan is amended by adding the following language at
the end thereof:

                  "Notwithstanding the above, the options of an employee who
                  terminates employment with the Company or a Subsidiary and
                  who, within 30 days, becomes employed ("JCC Employment") by
                  Jazz Casino Company, L.L.C. or an affiliate or parent thereof
                  ("JCC") will continue in force and continue to vest for such
                  an individual while in JCC Employment. Termination of JCC
                  Employment will be considered termination of employment under
                  the Plan (unless the individual is re-employed by the Company
                  or a Subsidiary within 30 days). Termination of the Company's
                  or a Subsidiary's equity and management interests in the New
                  Orleans casino property will also be considered termination of
                  employment under the Plan, PROVIDED, HOWEVER, the status of
                  any unvested options at that time as to any individual will be
                  decided by the Company's Chief Executive Officer who will have
                  discretion to accelerate vesting, allow vesting to continue,
                  or deem the unvested options to be forfeited as he or she
                  deems appropriate."

         This Amendment was duly approved by the Human Resources Committee of
the Board of Directors on October 29, 1998.




                                     -----------------------------------------
                                     Rebecca W. Ballou
                                     Secretary of Harrah's Entertainment, Inc.





<PAGE>


                                  Amendment to
                        The Harrah's Entertainment, Inc.
                       1990 Stock Option Plan (the "Plan")



Harrah's Entertainment, Inc. hereby adopts this Amendment to the Plan effective
May 6, 1999:

The following language is added at the end of Section D.2 of the Plan:

         "Effective May 6, 1999, the number of authorized shares which may be
         issued pursuant to the options and stock appreciation rights granted by
         the Committee under the Plan is increased by an additional 2,500,000
         shares all of which shall be treasury shares of the Company existing as
         of May 6, 1999. No options or stock appreciation rights may be granted
         under this Plan with respect to such 2,500,000 shares after February
         28, 2008 and options utilizing these shares will be subject to the same
         repricing restrictions contained in the provisions of the first
         sentence of Section B.3 of the Plan that apply to the 3,500,000 shares
         authorized by the Plan Amendment dated February 26, 1998."

This Amendment was duly approved by the Human Resources Committee of the Board
of Directors on May 6, 1999.



                                     /s/  Rebecca W. Ballou
                                     -----------------------------------------
                                     Rebecca W. Ballou
                                     Secretary of
                                     Harrah's Entertainment, Inc.
<PAGE>

                                     (Logo)
                          Harrah's Entertainment, Inc.
                    The Premier Name in Casino Entertainment
                          Harrah's Entertainment, Inc.
                         Annual Meeting of Stockholders
                          April 27, 2000 at 11:00 a.m.

                               Copacabana Showroom
                            Rio Suite Hotel & Casino
                             3700 West Flamingo Road
                                Las Vegas, Nevada

  A limited number of rooms have been reserved at the Rio Suite Hotel & Casino
            for our shareholders attending the 2000 Annual Meeting.
             These rooms are available on a first-come first-serve
                              basis through April 23.
               For reservations call 1-877-784-5737 and ask about
               rooms for the Harrah's Annual Shareholders Meeting.

- -------------------------------------------------------------------------------

                          HARRAH'S ENTERTAINMENT, INC.

          PROXY SOLICITED BY THE BOARD OF DIRECTORS FOR ANNUAL MEETING
                    OF STOCKHOLDERS TO BE HELD APRIL 27, 2000

         The undersigned hereby appoints Philip G. Satre, Colin V. Reed and
Stephen H. Brammell, and each of them, his or her attorneys and agents, with
full power of substitution, to vote as proxy for the undersigned at the Annual
Meeting of Stockholders of Harrah's Entertainment, Inc. (the "Company") to be
held on April 27, 2000 at 11:00 a.m. in the Copacabana Showroom, Rio Suite Hotel
& Casino, 3700 West Flamingo, Las Vegas, Nevada and at any adjournment or
postponement thereof, according to the number of votes the undersigned would be
entitled to vote if personally present on the proposals set forth on the reverse
side of this card (and as more particularly set forth in the Notice of Meeting
enclosed herewith) and in accordance with their discretion on any other matters
that may properly come before the meeting or any adjournment or postponement
thereof. This proxy also constitutes confidential voting instructions for the
use of participants in the Company's Employee Stock Ownership Plan and the
Company Stock Fund of the Savings and Retirement Plan.

         All shares of the Company's Common Stock that are represented at the
Annual Meeting by properly executed proxies received prior to or at the Annual
Meeting and not revoked will be voted at the Annual Meeting in accordance with
the instructions indicated on the reverse side of this card. If no instructions
for a proposal are indicated on an executed Proxy Card, such proxies will be
voted in accordance with the recommendation of the Board of Directors as set
forth herein with respect to such proposal.

         To ensure timely receipt of your vote and to help the Company reduce
costs, you are encouraged to submit your voting instructions over the Internet
or by telephone: simply follow the instructions on the reverse side of this
card. If you choose to submit your voting instructions by mail, just mark, sign
and date this proxy card on the reverse side and return it in the envelope
provided.

                      PLEASE SIGN AND DATE ON REVERSE SIDE


<PAGE>


                                   SAVE TIME

                         VOTE BY TELEPHONE OR INTERNET

                         24 HOURS A DAY - 7 DAYS A WEEK
                       UNTIL 5 P.M. EST ON APRIL 26, 2000

<TABLE>
<CAPTION>
            TELEPHONE                                    INTERNET                                    MAIL
            ---------                                    --------                                    ----
         1-800-530-4762                      http://proxy.shareholder.com/het
                                                                                      <C>
<S>                                      <C>
o Use any touch-tone telephone.          o Go to the website address listed           o Mark, sign and date your proxy card.
                                           above.
o Have your proxy card ready.
                                         o Have your proxy card ready.                o Detach your proxy card.
o Enter your Control Number        OR                                           OR
  located in the box below.              o Enter your Control Number located in       o Return your proxy card in the
                                           the box below.                               postage-paid envelope provided.
o Follow the simple recorded
  instructions.                          o Follow the simple instructions on the
                                           website.


                                                                                      Your telephone or internet vote authorizes
                                                                                      the named proxies to vote your shares in the
                                                                                      same manner as if you marked, signed and
                                                                                      returned your proxy card. If you have
                                                                                      submitted your proxy by the Internet or
                                                                                      telephone there is no need for you to mail
                                                                                      back your proxy card.

</TABLE>



                                                   -----------------------------

    --------------                                      CONTROL NUMBER FOR
    1-800-530-4762                                 FOR TELEPHONE/INTERNET VOTING
    --------------                                 -----------------------------
CALL TOLL-FREE TO VOTE

                         PLEASE DETACH PROXY CARD HERE

   YOU MUST DETACH THIS PORTION OF THE PROXY CARD BEFORE RETURNING IT IN THE
v                              ENCLOSED ENVELOPE                               v
- -------------------------------------------------------------------------------

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR:

1. Election of Class I directors for three-year terms expiring at the 2003
   Annual Meeting.

   FOR all nominees listed below  / /        WITHHOLD AUTHORITY to vote for
                                             all nominees listed below  / /
        *EXCEPTIONS  / /

   NOMINEES: Joe M. Henson, R. Brad Martin, Colin V. Reed and Eddie N. Williams
   (INSTRUCTIONS: To withhold authority to vote for any individual
   nominee, mark the "Exceptions" box and write that nominee's name in the
   space provided below. IF AUTHORITY TO VOTE FOR ANY NOMINEE IS NOT
   WITHHELD, THIS SIGNED PROXY WILL BE DEEMED TO GRANT AUTHORITY TO VOTE
   FOR THE NOMINEE.)

   *Exceptions_________________________________________________________________


2. Approval of adoption of the Company's Senior Executive Incentive.

   FOR  / /        AGAINST  / /        ABSTAIN  / /


3. Approval of amendment to the Company's 1990 Stock Option Plan.

   FOR  / /        AGAINST  / /        ABSTAIN  / /


4. Ratification of the appointment of Arthur Andersen LLP as independent
   public accountants for the Company for the 2000 calendar year.

   FOR  / /        AGAINST  / /        ABSTAIN  / /

   ----------------------------------------------------------------------------

If you plan to attend the Annual Meeting of Stockholders, please mark the
following box and promptly return this Proxy Card. / /

                                                      Change of Address / /
                                                      Mark Here

                                       Signature of stockholders should
                                       correspond exactly with the names shown
                                       on the Proxy Card. Attorneys, trustees,
                                       executors, administrators, guardians and
                                       others signing in a representative
                                       capacity should designate their full
                                       titles. If a corporation, please sign in
                                       full corporate name by President or other
                                       authorized officer. If a partnership,
                                       please sign in partnership name by
                                       authorized person. Joint owners should
                                       both sign.


                                       Dated_____________________________, 2000

                                       Signature_______________________________

                                       Signature_______________________________

                                       VOTES MUST BE INDICATED (X) IN BLACK
                                       OR BLUE INK.


PLEASE SIGN, DATE AND MAIL THIS PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE.


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