READERS DIGEST ASSOCIATION INC
S-8 POS, 1994-12-15
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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As filed with the Securities and Exchange Commission on December 15, 1994

                                        Registration No. 33-37434
                                
                                
                                
               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549

                 Post-Effective Amendment No. 1
                               to
                            FORM S-8
                REGISTRATION STATEMENT UNDER THE
                     SECURITIES ACT OF 1933


              THE READER'S DIGEST ASSOCIATION, INC.
     (Exact name of registrant as specified in its charter)


            Delaware                         13-1726769
  (State or other jurisdiction of         (I.R.S. Employer
  incorporation or organization)         Identification No.)
                     
       Pleasantville, New York               10570-7000
 (Address of Principal Executive Offices)    (Zip Code)
                                
                                
  The Reader's Digest Association, Inc. Employee Stock Purchase Plan
  The Reader's Digest Association, Inc. Key Employee Long Term Incentive Plan
                   (Full titles of the plans)

                       C.H.R. DuPree, Esq.
                    Associate General Counsel
              The Reader's Digest Association, Inc.
               Pleasantville, New York  10570-7000
             (Name and address of agent for service)
                         (914) 238-1000
  (Telephone number, including area code, of agent for service)
                                                                 
                             PART II

INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 8.   Exhibits

4.3    The Reader's Digest Association, Inc. Employee Stock
       Purchase Plan (amendment and restatement as of July 8,
       1994).

23.2   Consent of KPMG Peat Marwick LLP.


                           SIGNATURES

        Pursuant  to  the requirements of the Securities  Act  of
1933, the registrant certifies that it has reasonable grounds  to
believe that it meets all of the requirements for filing on  Form
S-8  and  has  duly caused this post-effective amendment  to  the
registration  statement  to  be  signed  on  its  behalf  by  the
undersigned,  thereunto  duly authorized,  in  the  Town  of  New
Castle, State of New York, on this ninth day of December 1994.

                              THE READER'S DIGEST ASSOCIATION, INC.
                              
                              
                              By:         James P. Schadt
                                          James P. Schadt
                                  President and Chief Executive
                                             Officer

        Pursuant  to  the requirements of the Securities  Act  of
1933, this post-effective amendment to the registration statement
has  been signed below by the following persons in the capacities
and on the dates indicated:


      Signature                    Title                             Date

     George V. Grune       Chairman of the Board; Director    December 9, 1994
    (George V. Grune)

     James P. Schadt       President and Chief Executive      December 9, 1994
    (James P. Schadt)      Officer; Director 

     Melvin R. Laird       Vice President and Senior          December 9, 1994
    (Melvin R. Laird)      Counsellor; Director

    Anthony W. Ruggiero    Senior Vice President and Chief    December 9, 1994
   (Anthony W. Ruggiero)   Financial Officer

    Joseph G. NeCastro     Vice President and Controller      December 9, 1994
   (Joseph G. NeCastro)
    
    William G. Bowen       Director                           December 9, 1994
   (William G. Bowen)

    Lynne V. Cheney)       Director                           December 9, 1994
   (Lynne V. Cheney)

   M. Christine DeVita     Director                           December 9, 1994
  (M. Christine DeVita)

    James E. Preston       Director                           December 9, 1994
   (James E. Preston)

   Robert G. Schwartz      Director                           December 9, 1994
  (Robert G. Schwartz)

   Walter V. Shipley       Director                           December 9, 1994
  (Walter V. Shipley)

       C.J. Silas          Director                           December 9, 1994
      (C.J. Silas)

                          EXHIBIT INDEX

Exhibit                                                                  Page
4.3    The Reader's Digest Association, Inc. Employee Stock
       Purchase Plan (amendment and restatement as of July 8, 1994).       6

23.2   Consent of KPMG Peat Marwick LLP.                                  16



                                                      Exhibit 4.3
                                
              THE READER'S DIGEST ASSOCIATION, INC.
                                
                 ______________________________
                                
                  EMPLOYEE STOCK PURCHASE PLAN
         (Amendment and Restatement as of July 8, 1994)
                 ______________________________
                                
                                
                                
     1.   PURPOSE.

      The  Employee  Stock  Purchase Plan  (the  "Plan")  of  The
Reader's Digest Association, Inc. (the "Company") is designed  to
provide  an opportunity for the employees of the Company and  its
Designated Subsidiaries (defined below) to purchase shares of the
Company's  nonvoting  common stock,  $.01  par  value  per  share
("Common  Stock") through voluntary automatic payroll  deductions
and  to encourage such employees to continue in the employ of and
to  exert  their best efforts on behalf of the Company  and  such
subsidiaries.   The  Plan is intended to be  an  "employee  stock
purchase  plan" within the meaning of Section 423 of the Internal
Revenue Code of 1986, as amended (the "Code").

     2.   CERTAIN TERMS.

          (a)  This Plan shall be administered and interpreted by
a  committee  appointed by the Board of Directors of the  Company
(the "Board") as set forth in Section 12 (the "Committee").

          (b)    "Designated  Subsidiaries"  shall  mean   such
subsidiaries  of  the Company, 80 percent or more  of  the  total
combined voting power of all classes of stock of which is  owned,
directly or indirectly, by the Company, which are designated from
time to time by the Board or the Committee.

          (c)   "Offering" shall mean an offering of  shares  of
Common Stock ("Shares") for purchase hereunder.

          (d)  "Purchase Period" shall mean a period of up to six
months during which payroll deductions are to be made pursuant to
the  Plan.  Unless otherwise provided by the Committee,  Purchase
Periods shall commence on January 1 and July 1 and shall  be  six
months in duration.

          (e)  "Gross Payroll Amount" shall mean the gross amount
of  pay  an  employee  would receive at each regular  pay  period
before  the  deduction of withholding, FICA, medical  and  dental
premiums, medical reimbursement accounts, amount contributed to a
trust  pursuant  to  a  qualified cash or  deferred  compensation
arrangement  under  Section 401(k) of the  Code,  and  all  other
amounts to be withheld, including deductions under this Plan, but
after  the  deduction  of amounts withheld pursuant  to  deferred
compensation arrangements.

          (f)  An "Enrollment Period" shall mean the period of up
to  thirty  days  beginning before the first day  of  a  Purchase
Period,  or such other period in advance of a Purchase Period  as
the Company shall determine.

     3.   OFFERING UNDER THE PLAN; ELECTION TO PURCHASE.

           (a)   In  each instance, the Committee shall determine
whether or not there will be an Offering.  If the Committee shall
decide  that there shall be an Offering, the Committee shall,  in
advance  of the Offering, determine: (i) the first and last  days
of  the  Offering  and the Purchase Period,  (ii)  the  aggregate
number  of  Shares to be offered in a Purchase Period, (iii)  the
maximum percentage of an employee's Gross Payroll Amount that  he
may elect for payroll deductions described in Section 8, and (iv)
the  maximum  number, if any, of Shares which  any  employee  may
purchase  in any Purchase Period during such Offering; and  shall
give each eligible employee written notice of such determinations
prior to the commencement of the Enrollment Period.

          (b)   Each eligible employee may elect to buy Shares in
any  Purchase Period by completing, signing and delivering to the
Company,   an  Election  and  Authorization  form  in  the   form
prescribed  by  the  Company prior to  the  commencement  of  the
Purchase Period which:

               (i)  specifies the percentage of his Gross Payroll
Amount  (not  in excess of the maximum set by the  Committee)  he
elects to have deducted and applied to purchase Shares hereunder;

                (ii)  authorizes the Company to make (or  receive
from  a  Designated  Subsidiary) the specified  periodic  payroll
deductions from his compensation during such Purchase  Period  or
until  such earlier date as (x) he shall cancel or (if  permitted
by  the Committee) modify his authorization by filing an executed
cancellation or modification (in the time and form prescribed  by
the  Company)  with the Company, (y) he shall have purchased  the
maximum  number  of  Shares he is entitled  to  purchase  in  the
Purchase Period, or (z) he shall have terminated employment  with
the Company or Designated Subsidiary for purposes of Section 8 of
this Plan; and

               (iii)     specifies the exact name in which Shares
purchased  by him in the Purchase Period are to be issued,  which
shall be the full legal name of the employee.

           (c)   Each eligible employee who elects to participate
in the Plan during any Enrollment Period shall remain enrolled in
the  Plan  and  shall continue to participate in each  successive
Offering until the employee's authorization is cancelled  or  the
employee ceases to be eligible to participate in the Plan.

     4.   ELIGIBLE EMPLOYEES.

      All regular, full-time employees of the Company and of  the
Designated Subsidiaries at the commencement of a Purchase  Period
shall be eligible employees under this Plan with respect to  such
Purchase Period, except:

           (a)  employees who at the commencement of the Purchase
Period  have  been  employed  by  the  Company  or  a  Designated
Subsidiary for less than 30 days;

           (b)   employees  whose  customary  employment  by  the
Company  or  a  Designated Subsidiary at the  commencement  of  a
Purchase Period is 20 hours or less per week;

           (c)   employees  whose  customary  employment  by  the
Company  or  a  Designated Subsidiary at the  commencement  of  a
Purchase  Period is for not more than five months in any calendar
year; and

           (d)   any  employee  who, as of the  first  day  of  a
Purchase  Period, would own stock or hold outstanding options  to
purchase stock, possessing in the aggregate (as determined  under
Sections  423 and 424 of the Code) five percent or  more  of  the
total  combined voting power or value of all classes of stock  of
the Company or of any subsidiary.

     5.   NUMBER OF SHARES PURCHASABLE.

          (a)  The maximum number of Shares that may be purchased
by  any  eligible  employee  during a Purchase  Period  shall  be
determined  by  the  Committee  in  its  sole  discretion.   Such
limitation shall be expressed both as a maximum percentage of  an
eligible employee's Gross Payroll Amount that may be deducted and
applied  to  the  purchase of Shares hereunder (which  percentage
shall  be  uniform as to all eligible employees), and  a  maximum
number  of  Shares that may be purchased by an eligible  employee
hereunder.  An eligible employee may elect to purchase all or any
part  of  such maximum number of Shares by so indicating in  such
employee's Election and Authorization form.

           (b)  The amount of any payroll deduction made pursuant
to  Section  8,  or  of any payment to be made  hereunder  to  an
employee  or his legal representative, in a currency  other  than
United States dollars shall be converted to or from United States
dollars, as the case may be, based on the exchange rate in effect
on  the  date the Company receives such deduction or  makes  such
payment,   respectively.   The  Committee  shall  determine   the
applicable exchange rate by any reasonable method, which  may  be
based  on the exchange rate actually available to the Company  in
the ordinary course of business on the date of such conversion.

          (c)  If at any time during a Purchase Period the number
of  Shares  which  all eligible employees have  duly  elected  to
purchase through authorized payroll deductions but which have not
yet  been purchased (the "aggregate Shares elected") would  cause
the  aggregate  number of Shares to be acquired in  the  Purchase
Period to exceed the number of Shares designated by the Committee
as  available  for purchase in such Purchase Period,  the  Shares
which  may  thereafter  be purchased by each  employee  shall  be
reduced  from  the number so elected on a pro rata basis  in  the
proportion  that  the number of Shares so elected  by  each  such
employee bears to the aggregate number of Shares elected  by  all
such  employees.   The  reductions shall  be  determined  by  the
Committee by any reasonable method such that the aggregate number
of  Shares sold in the Purchase Period shall be not more than and
as  nearly  equal as possible to the number of Shares  originally
designated  by  the Committee as available for purchase  in  such
Purchase  Period.   No fractional Shares may be purchased  unless
the Committee otherwise provides.

           (d)  Notwithstanding any other provision of this Plan,
no  employee shall be entitled to purchase Shares in any Purchase
Period  to the extent such purchase would permit such employee to
accrue (as determined under Section 423 of the Code) the right to
purchase  under  this  Plan and under all  other  employee  stock
purchase plans of the Company and its subsidiaries, the right  or
option  to  so purchase at a rate which exceeds $25,000  of  fair
market value of such stock, determined at the time such right  or
option  is granted, for any calendar year in which such right  or
option is outstanding at any time.

     6.   SHARES SUBJECT TO THE PLAN.

      The  Shares  which may be offered under this  Plan  may  be
authorized  and  issued  Common Stock,  authorized  and  unissued
Common  Stock or Common Stock reacquired by the Company and  held
in its treasury. The maximum aggregate number of shares of Common
Stock  which may be made available by the Committee for  purchase
and  issued under this Plan is 1,650,000, subject to any increase
or  decrease pursuant to Section 11.  All Shares offered  in  any
Offering which for any reason are not purchased shall be included
in the Shares available for subsequent Offerings.

     7.   PRICE.
     
      The  price at which Shares may be purchased in any Purchase
Period shall be 85% of the lower of the fair market value of  the
Common Stock on the first day of the Purchase Period and the last
day  of  the Purchase Period on which the Common Stock is  traded
(or  if the Common Stock is not listed for trading, on the  first
or  last  business day of the Purchase Period)  or  such  greater
percentage  as determined by the Committee with the  approval  of
the  Board.  As used in this Section 7, "fair market value" shall
mean  the  mean  between the high and low  sales  prices  on  the
applicable date, or if no sales price is available for such date,
the  mean between the closing bid and asked prices for such date,
of  a  Share  of  Common Stock (i) as reported by  the  principal
national securities exchange in the United States on which it  is
then  traded,  or  (ii)  if  not  traded  on  any  such  national
securities exchanges, as quoted on an automated quotation  system
sponsored  by the National Association of Securities Dealers,  or
if  the  Common Stock shall not have been reported or  quoted  on
such  date,  on the first day prior thereto on which  the  Common
Stock was reported or quoted.  If the Common Stock is not readily
tradeable  on  a  national  securities  exchange  or  any  system
sponsored by the National Association of Securities Dealers,  its
fair  market value shall be set by the Board on the advice of  an
investment advisor in good faith.

     8.   PAYROLL  DEDUCTIONS;  PURCHASE  OF  SHARES;  RIGHTS  OF
          CANCELLATION;  RIGHTS ON TERMINATION OF  EMPLOYMENT  OR
          DEATH.

           (a)   Except  as  otherwise  provided  herein,  Shares
purchased under this Plan shall be paid for primarily by  payroll
deductions during the Purchase Period.   All funds received under
this  Plan,  either through payroll deductions or cash  deposits,
shall be applied to the purchase of Common Stock hereunder as  of
the  last  day of a Purchase Period on which the Common Stock  is
traded, or if the Common Stock is not listed for trading, on  the
last  business  day of a Purchase Period.  Such Shares  shall  be
allocated  to  the accounts of individual employees  as  soon  as
practicable after the purchase.

           (b)  Each employee may cancel his election to purchase
additional  Shares  through payroll deductions  in  any  Purchase
Period  under this Plan by giving ten business days prior written
notice  of cancellation to the Company on the form prescribed  by
the  Company.  In such case, no further amounts shall be withheld
for  the  account of such employee through payroll deductions  in
respect of such Purchase Period (but such employee shall  not  be
precluded  from participating in a subsequent Purchase Period  by
reason  of  such  revocation).  Any amount  theretofore  deducted
under  this Plan for such employee's account and not yet  applied
to  the purchase of Shares shall not be paid to the employee  but
shall  be  applied to the purchase of Common Stock in  accordance
with the otherwise applicable provisions of the Plan.

           (c)   If  the  employment  with  the  Company  or  any
Designated Subsidiary of any eligible employee who has  delivered
a completed and duly executed Election and Authorization form for
any  Purchase  Period  (an "electing employee")  shall  terminate
prior  to  the  end  of  such  Purchase  Period  because  of  his
retirement or death, or because the subsidiary with which  he  is
employed  ceases  to  be  a  Designated  Subsidiary  during  such
Purchase   Period,  then:  (i)  all  further  payroll  deductions
hereunder shall cease and amounts theretofore deducted under  the
Plan  for  his  account shall be applied to  purchase  Shares  in
accordance with the otherwise applicable provisions of the  Plan.
For purposes of this Plan, "retirement" shall mean termination of
employment by an employee who is at least 55 years of  age  after
at  least  five  years  of employment by  the  Company  and/or  a
Designated  Subsidiary.  If the full time regular  employment  of
any eligible employee with the Company or a Designated Subsidiary
shall  terminate prior to the end of a Purchase  Period  for  any
other reason, then the electing employee shall be deemed to  have
revoked  his election to have payroll deductions made and applied
to  purchase Shares in the Purchase Period as of the date of such
termination  and the amount theretofore deducted under  the  Plan
for  his account and not applied to the purchase of Shares  shall
be paid to such employee as soon as practicable.  The transfer of
an  eligible employee from the Company or a Designated Subsidiary
to  another  Designated Subsidiary or to the Company  or  to  any
affiliate  as  defined  in Section 414 of  the  Code,  shall  not
constitute a termination of employment under this Section 8.

           (d)   No  employee may modify the percentage of  Gross
Payroll  Amount  that  he has elected to  have  deducted  on  the
Election  and Authorization form delivered to the Company  unless
pursuant to a revocation or cancellation hereunder, or unless the
Committee otherwise provides as to all eligible employees.

     9.   ISSUE OF SHARES.

          (a)  No employee shall have any rights as a stockholder
with  respect to any Shares which he may elect to purchase  under
the  Plan  prior to the date of purchase of such Shares  for  his
account.   A  statement  reflecting  the  allocation  of   Shares
purchased under the Plan to individual employee accounts shall be
delivered on a periodic basis to the employees.  Upon the request
of  an employee, certificates representing Shares purchased under
this  Plan  for the account of such employee shall be  issued  as
soon as practicable and delivered to such employee.  The cost  of
issuance  of  such  Share certificates  shall  be  borne  by  the
requesting employee.

           (b)   The  Company shall not be required to issue,  or
deliver any certificates for, Shares of Common Stock prior to (i)
the  listing  of such Shares on any stock exchange on  which  the
Common  Stock may then be listed; and (ii) the completion of  any
registration or qualification of such Shares under any federal or
state securities or other law, or any ruling or regulation of any
government  body which the Company shall, in its sole discretion,
determine to be necessary or advisable.

     10.  ASSIGNABILITY.

     No assignment or transfer by an employee, former employee or
his  legal  representative of any option,  election  to  purchase
Shares,  or any other interest under this Plan will be recognized
or  of any force or effect; any purported assignment or transfer,
whether voluntary or by operation of law (except by will  or  the
laws  of  descent  and distribution), shall have  the  effect  of
terminating such option, election to purchase or other  interest.
An   employee's  option  and  election  to  purchase   shall   be
exercisable, during his lifetime, only by him.  If an election to
purchase  is  terminated  by reason of  the  provisions  of  this
Section  10,  the only right thereafter continuing shall  be  the
right  to have the amount of payroll deductions then credited  to
the  employee's  account  which have  not  been  applied  to  the
purchase   of   Shares  paid  to  the  employee  or   his   legal
representative.

     11.  ADJUSTMENTS IN EVENT OF CHANGE IN CAPITAL STOCK.

      In  the  event of any change in the capital  stock  of  the
Company  by  reason of any stock dividend or distribution,  stock
split  or  reverse stock split, recapitalization, reorganization,
merger,  consolidation,  split-up,  combination  or  exchange  of
shares, distribution with respect to its outstanding Common Stock
of capital stock other than Common Stock, reclassification of its
capital  stock, issuance of warrants or options to  purchase  any
Common  Stock  or  securities convertible into Common  Stock,  or
rights  offering to purchase capital stock at a price below  fair
market  value  other than pursuant to this Plan, or  any  similar
change  affecting  the  capital stock of the  Company;  then  the
aggregate  number  and kind of Shares or other  securities  which
thereafter may be sold under the Plan and the number and kind  of
Shares  or  other  securities which may be  purchased  under  any
outstanding  Offering  and the purchase price  thereof  shall  be
appropriately adjusted consistent with such change in such manner
as  the  Committee  may  deem equitable  to  prevent  substantial
dilution  or  enlargement of the rights granted to, or  available
for,  eligible  employees under the Plan and any such  adjustment
determined  by the Committee in good faith shall be  binding  and
conclusive  on  the  Company,  Designated  Subsidiaries  and  all
employees  and their respective heirs, executors, administrators,
successors and assigns.

     12.  ADMINISTRATION OF THE PLAN.

      The  Committee shall be appointed from time to time by  the
Board and shall consist of three or more Directors, none of  whom
shall  be  eligible  to participate in the Plan.   The  Committee
shall have full authority to construe and interpret the terms and
provisions  of  the Plan and each Offering hereunder,  to  adopt,
alter  and  repeal  such   administrative rules,  guidelines  and
practices governing this Plan and perform all acts, including the
delegation of its administrative responsibilities, as  it  shall,
from time to time, deem advisable, and to otherwise supervise the
administration  of  the  Plan.  The  Committee  may  correct  any
defect, supply any omission or reconcile any inconsistency in the
Plan,  or  in the terms of any Offering hereunder, in the  manner
and  to the extent it shall deem necessary to carry the Plan into
effect.   Any  decision, interpretation or other action  made  or
taken  in  good faith by or at the direction of the Company,  the
Board, or the Committee (or any of its members) arising out of or
in  connection  with  the  Plan  shall  be  within  the  absolute
discretion of all and each of them, as the case may be, and shall
be  final,  binding  and  conclusive on the  Company,  Designated
Subsidiaries  and  all  employees  and  their  respective  heirs,
executors,     administrators,    successors     and     assigns.
Notwithstanding the foregoing, all employees participating in the
Plan  shall have the same rights and privileges under  the  Plan,
except to the extent permitted by Section 423(b)(5) of the  Code.
No  member of the Board, no employee of the Company and no member
of  the Committee (nor the Committee itself) shall be liable  for
any  act  or action hereunder, whether of omission or commission,
by any other member or employee or by any agent to whom duties in
connection  with  the  administration  of  the  Plan  have   been
delegated  or, except in circumstances involving his  bad  faith,
gross  negligence or fraud, for anything done or  omitted  to  be
done  by himself.  The Company or the Committee may consult  with
legal  counsel,  who  may be counsel for  the  Company  or  other
counsel, with respect to its obligations or duties hereunder,  or
with  respect to any action or proceeding or any question of law,
and  shall  not  be liable with respect to any  action  taken  or
omitted  by  it  in  good faith pursuant to the  advice  of  such
counsel.

     13.  COMPLIANCE   WITH   GOVERNMENT  LAW  AND   REGULATIONS;
          GOVERNING LAW.
          
      This  Plan, each Offering hereunder, and the obligation  of
the  Company to sell and deliver Common Stock hereunder shall  be
subject  to  all  applicable Federal and state  laws,  rules  and
regulations  and  to  such  approvals  by  any  governmental   or
regulatory agency as may from time to time be required, by or  of
the  country  in which the Company and any Designated Subsidiary,
as  the case may be, is incorporated.  The Board of Directors  of
the  Company  may  make  such changes in  this  Plan  as  may  be
necessary  or desirable, in the opinion of the Board,  to  comply
with  the  laws,  rules and regulations of  any  governmental  or
regulatory  authority, or to be eligible for tax  benefits  under
the Code, or any other laws or regulations of any Federal, state,
local  or  foreign  government.  This Plan and actions  taken  in
connection herewith shall be governed and construed in accordance
with  the  laws of the State of New York (regardless of  the  law
that  might otherwise govern under applicable New York principles
of conflict of laws).

     14.  COMPANY'S PAYMENT OF EXPENSES RELATED TO THE PLAN.

      Except  as  otherwise  specifically  provided  herein,  the
Company  will  bear  all expenses incurred in administering  this
Plan, including any brokerage fees incurred upon the purchase  of
Shares.

     15.  PLAN  AND RIGHTS TO PURCHASE COMMON STOCK NOT TO CONFER
          RIGHT WITH RESPECT TO CONTINUANCE OF EMPLOYMENT.

      This  Plan  and  any Offering or other rights  to  purchase
Common  Stock granted under this Plan shall not confer  upon  any
employee  any right with respect to continuance of employment  by
the Company or any subsidiary, nor shall they be a limitation  in
any way on the right of the Company or any subsidiary by which an
employee is employed to terminate his employment at any time.

     16.  WITHHOLDING OF TAXES.

      The Company shall have the right to deduct from any payment
to  be made pursuant to this Plan, or to otherwise require, prior
to  the issuance or delivery of any Shares or the payment of  any
cash  hereunder, payment by each eligible employee of, any  taxes
required by applicable law to be withheld.

      The Committee may permit any such withholding obligation to
be   satisfied  by  reducing  the  number  of  Shares   otherwise
deliverable.  A  person  required to file reports  under  Section
16(a)  of  the  Securities Exchange Act of 1934 with  respect  to
securities  of the Company may elect to have a sufficient  number
of Shares withheld to fulfill such tax obligations (hereinafter a
"Withholding Election") only if the election complies  with  such
conditions  as are necessary to prevent the withholding  of  such
Shares  from  being  subject to Section 16(b) of  the  Securities
Exchange Act of 1934.  To the extent necessary under then current
law,  such  conditions  shall include  the  following:   (x)  the
Withholding Election shall be subject to the disapproval  of  the
Committee and (y) the Withholding Election is made (i) during the
period beginning on the third business day following the date  of
release  for  publication  of  the quarterly  or  annual  summary
statements of sales and earnings of the Company and ending on the
twelfth business day following such date, (ii) six months  before
the  Shares become taxable, or (iii) during any other  period  in
which a Withholding Election may be made under the provisions  of
Rule  16b-3 promulgated pursuant to the Act.  Any fraction  of  a
Share   required  to  satisfy  such  tax  obligations  shall   be
disregarded and the amount due shall be paid instead in  cash  by
the employee.

     17.  GENERAL.

           (a)   The Committee shall accumulate and hold for each
employee's  account  any amounts deducted from  his  compensation
pursuant to this Plan and amounts deposited as a lump sum payment
and shall maintain book-entry accounts for each electing employee
to account for payroll deductions made by the employee.  Interest
will  not  be  credited  or  paid with  respect  to  any  account
hereunder.   Any amounts deducted that are not used  to  purchase
shares will be refunded to the employee.

          (b)  Unless the Committee otherwise provides, only full
Shares may be purchased under this Plan.  Fractions of shares may
be   maintained  in  employee  accounts  hereunder;  however,  no
certificates  for fractions of Shares shall be issued.   Instead,
the employee shall receive a cash payment in lieu thereof.

          (c)  In the event of a termination of the Plan during a
Purchase  Period,  all  amounts  credited  to  employee  accounts
hereunder  which have not been applied to the purchase of  Shares
shall  be  refunded to the employees for whose accounts they  are
credited.

           (d)    Payment for the purchase price of  Shares  here
under shall be made in United States dollars.

     18.  AMENDMENT OR DISCONTINUANCE.

      Notwithstanding any other provision of this Plan, the Board
may  at  any time, and from time to time, amend, in whole  or  in
part,  any  or all of the provisions of the Plan, or  suspend  or
terminate  it  entirely,  retroactively or  otherwise;  provided,
however,  that any such amendment, suspension or termination  may
not,  without the employee's consent, adversely affect any rights
outstanding  at  the  time  of  such  amendment,  suspension   or
termination  to  purchase Shares for the balance  of  a  Purchase
Period  pursuant  to  any  Offering  hereunder.   The  Plan  will
terminate in any event when the Committee determines that all  or
substantially all of the Shares reserved for purposes of the Plan
have been issued.

     19.  CONSTRUCTION.

      Wherever  any words are used in this Plan in the  masculine
gender  they shall be construed as though they were also used  in
the  feminine gender in all cases where they would so apply,  and
wherever  any  words  are used herein in the singular  form  they
shall  be  construed as though they were also used in the  plural
form  in  all  cases where they would so apply.   The  titles  to
sections  of  this Plan are intended solely as a convenience  and
shall  not  be  used as an aid in construction of any  provisions
thereof.

     20.  NAME.

       This   Plan  shall  be  known  as  "The  Reader's   Digest
Association, Inc. Employee Stock Purchase Plan."

     21.  EFFECTIVE DATE.

      The Plan originally became effective upon November 22, 1989
and  was  approved by the holders of a majority  of  the  capital
stock  of  the  Company entitled to vote thereon on November  22,
1989.   The  effective date of the amended and restated  Plan  is
July  8, 1994, subject to the approval of the Plan by the holders
of a majority of the capital stock of the Company within one year
after the amended and restated plan is adopted.



                                                     Exhibit 23.1



                 CONSENT OF INDEPENDENT AUDITORS





The Stockholders and Board of Directors
The Reader's Digest Association, Inc.

We consent to the incorporation by reference in the Post-
Effective Amendment No.1 to the Registration Statement on Form S-
8 (Registration No. 33-37434) of The Reader's Digest Association,
Inc. of our reports dated September 7, 1994, relating to the
consolidated balance sheets of The Reader's Digest Association,
Inc. and subsidiaries as of June 30, 1994 and 1993 and the
related consolidated statements of income, changes in
stockholders' equity, and cash flows and related schedules for
each of the years in the three-year period ended June 30, 1994,
which reports appear in or are incorporated by reference in the
Annual Report on Form 10-K of The Reader's Digest Association,
Inc. for the fiscal year ended June 30, 1994.

KPMG Peat Marwick LLP
KPMG Peat Marwick LLP
New York, New York

December 13, 1994




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