READERS DIGEST ASSOCIATION INC
DEF 14A, 1994-09-26
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
Previous: CENTENNIAL CALIFORNIA TAX EXEMPT TRUST, 497, 1994-09-26
Next: DEFINED ASSET FUNDS MUNICIPAL INVT TR FD INTERM TERM SER 178, 497, 1994-09-26



                    SCHEDULE 14A INFORMATION
                                
   Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934
                                
Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of Commission
    Only (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[X] Definitive Additional Materials
[ ] Soliciting Material Pursuant to
    240.14a-11(c) or 240.14a-12

              The Reader's Digest Association, Inc.
        (Name of Registrant as Specified In Its Charter)
                                
                                
                                
  (Name of Person(s) Filing Proxy Statement, if other than the
                           Registrant)
                                
Payment of Filing Fee (Check the appropriate box):

[X] $125 per Exchange Act Rules 0-
    11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or Investment
    Company Act Rule 20a-1(c).
[ ] $500 per each party to the
    controversy pursuant to Exchange Act Rule 14a-6(i)(3).
[ ] Fee computed on table below per
    Exchange Act Rules 14a-6(i)(4) and 0-11.

   1)  Title of each class of securities to which transaction
       applies:

   2)  Aggregate number of securities to which transaction
       applies:

   3)  Per unit price or other underlying value of transaction
       computed pursuant to Exchange Act Rule 0-11: (Set forth
       the amount on which the filing fee is calculated and state
       how it was determined:

   4)  Proposed maximum aggregate value of transaction:

[ ]    Fee paid previously with preliminary materials.

[ ]    Check the box if any part of the fee is offset as provided
       by Exchange Act Rule 0-11(a)(2) and identify the filing for
       which the offsetting fee was paid previously.  Identify the
       previous filing by registration statement number, or the Form
       or Schedule and the date of its filing.

   1)  Amount Previously Paid:

   2)  Form, Schedule or Registration Statement No.:

   3)  Filing Party:

   4)  Date Filed:

[Reader's Digest Logo]








                                               September 28, 1994




Dear Stockholder:

      You  are cordially invited to attend the Annual Meeting  of
Stockholders of The Reader's Digest Association, Inc. to be  held
at  10:00  a.m.  on Friday, November 11, 1994,  at  the  Sheraton
Stamford  Hotel, One First Stamford Place, Stamford, Connecticut.
Driving  directions and a map showing how to reach  the  Sheraton
Stamford  appear  on  the  last page of  the  accompanying  Proxy
Statement.

     The accompanying Notice of Meeting and Proxy Statement
describe the matters to be considered and voted upon at the
Meeting.  In addition to consideration of these matters, there
will be a report to stockholders on the affairs of the Company,
and stockholders will have an opportunity to discuss matters of
interest concerning the Company.

     Although only holders of the Company's Class B Voting Common
Stock are entitled to vote at the Meeting, we invite all
stockholders of the Company, including the holders of the
Company's Class A Nonvoting Common Stock, to attend.

     If you are entitled to vote at the Meeting, it is important
that your shares be represented, whether or not you plan to
attend the Meeting personally.  To ensure that your vote will be
received and counted, please promptly complete, date and return
your proxy in the enclosed return envelope, whether or not you
plan to attend the meeting in person.


                        Sincerely yours,




          GEORGE V. GRUNE                 JAMES P. SCHADT
          George V. Grune                 James P. Schadt
       Chairman of the Board            President and Chief
                                         Executive Officer
                                    











          NOTICE OF 1994 ANNUAL MEETING OF STOCKHOLDERS


To the Stockholders:

     The Annual Meeting of Stockholders of The Reader's Digest
Association, Inc. (the "Company") will be held at the Sheraton
Stamford Hotel, One First Stamford Place, Stamford, Connecticut,
on Friday, November 11, 1994 at 10:00 a.m., New York time, to
consider and take action on the following matters:

          (a)   election of Directors of the Company;
     
          (b)   a proposal to approve The Reader's Digest
                Association, Inc. 1994 Key Employee Long Term
                Incentive Plan;
     
          (c)   a proposal to approve the business criteria,
                maximum amount and eligible employees for
                performance units under The Reader's Digest
                Association, Inc. 1994 Key Employee Long Term
                Incentive Plan;
     
          (d)   a proposal to approve The Reader's Digest
                Association, Inc. Employee Stock Purchase Plan
                (Amendment and Restatement as of July 8, 1994);
                and
     
          (e)   transaction of such other business as may
                properly come before the Meeting.
     
     Only holders of record of the Company's Class B Voting
Common Stock at the close of business on September 19, 1994 are
entitled to notice of, to attend and to vote at, the Meeting.
Holders of the Company's Class A Nonvoting Common Stock on the
record date are also welcome to attend the Meeting.

                                  By   Order  of  the  Board   of
                                  Directors:
                                  
                                  
                                  
                                  CONNIE K. BECK
                                  Connie K. Beck
                                  Vice President, Corporate
                                  Secretary and Associate General
                                  Counsel

September 28, 1994
                         PROXY STATEMENT


                       GENERAL INFORMATION

Annual Meeting Time and Location

     The Annual Meeting of Stockholders of The Reader's Digest
Association, Inc. (the "Company") will be held at the Sheraton
Stamford Hotel, One First Stamford Place, Stamford, Connecticut,
on Friday, November 11, 1994 at 10:00 a.m., New York time.
Driving directions and a map showing how to reach the Sheraton
Stamford appear on the last page of this Proxy Statement.

Principal Executive Offices of the Company

     The principal address of the executive offices of the
Company is Pleasantville, New York,  10570.

Meeting Admittance Procedures

     Attendance at the Meeting will be limited to stockholders of
record on the record date (as defined below), or their duly
appointed proxy holders (not to exceed one per stockholder).  If
you or your proxy holder plans to attend the Meeting, please
return the longer portion of the enclosed admission card.  Your
name will then be placed on an admission list held at the
entrance to the Meeting.  Please save the shorter portion of the
admission card.  You will have to present the shorter portion of
the admission card to gain entrance to the Meeting.

     If you plan to attend the Meeting and vote your shares in
person, but your shares are held in the name of a broker, trust,
bank or other nominee, you should also bring with you a proxy or
letter from the broker, trustee, bank or nominee confirming your
beneficial ownership of the shares.

Securities Entitled to be Voted at the Meeting; Record Date

     The only securities entitled to be voted at the Meeting are
shares of the Company's Class B Voting Common Stock (the "Class B
Voting Common Stock"), and only holders of record at the close of
business on September 19, 1994 (the record date) are entitled to
vote.  The Class B Voting Common Stock is entitled to one vote
per share.  On September 19, 1994, 21,515,159 shares of Class B
Voting Common Stock were outstanding.

     The Class A Nonvoting Common Stock is not entitled to be
voted at the Meeting.  Holders of Class A Nonvoting Common Stock
are receiving this Proxy Statement for information purposes only
and will not receive a proxy card.

Proxies Solicited by the Board of Directors

     This Proxy Statement, and the proxy card that accompanies
the Proxy Statement to the holders of the Class B Voting Common
Stock, are first being sent or given to stockholders on or about
September 28, 1994.

     The accompanying proxy card is solicited by the Board of
Directors of the Company.  It may be revoked by written notice
given to the Corporate Secretary of the Company at any time
before being voted.  Proxies in this form, properly executed,
duly returned to the Company and not revoked, will be voted for
the election of Directors (except to the extent that authority
therefor is withheld) in accordance with the instructions in the
proxy.  Presence at the meeting does not of itself revoke the
proxy.

     The Company will bear the cost of the solicitation of
proxies pursuant to this Proxy Statement, including reimbursement
of brokers and other persons holding stock in their names, or in
the names of nominees, at approved rates, for their expenses for
sending proxy material to principals and obtaining their proxies.
The Company has retained Morrow & Co., Inc. to solicit proxies on
behalf of management for an estimated fee of $3,500, plus
reimbursement of reasonable out-of-pocket expenses.  In addition,
proxies may be solicited personally, or by mail, telephone or
electronic transmission, by regular employees of the Company
without additional compensation.

Vote Tabulation

     Abstentions and "non-votes" are counted as present in
determining whether the quorum requirement is satisfied.
Abstentions and "non-votes" have the same effect as votes against
proposals presented to stockholders other than election of
directors.  A "non-vote" occurs when a nominee holding shares for
a beneficial owner votes on one proposal, but does not vote on
another proposal because the nominee does not have discretionary
voting power and has not received instructions from the
beneficial owner.

     As a matter of Company practice, the tabulation of
stockholder votes at the Annual Meeting of Stockholders is to be
made on a confidential basis by independent third parties and
certain employees of the Company involved in the tabulation
process.  Each stockholder proxy card, ballot and the votes
specified thereon are to be kept confidential until the final
vote is tabulated, except that disclosure may be made as required
by applicable law, in the case of proxy cards containing a
stockholder comment or question, and in the event of a contested
proxy solicitation.


                      ELECTION OF DIRECTORS

Nominees

     The Board of Directors consists of 10 members who are
elected annually to hold office until the next Annual Meeting or
until their successors are duly elected and qualified.  The
election of directors is shown on the accompanying proxy as
Proposal 1.  The affirmative vote of a plurality of the votes
cast by the holders of the Class B Voting Common Stock present in
person or represented by proxy and entitled to vote thereon is
necessary to elect a Director. If no contrary indication is made,
proxy cards in the accompanying form are to be voted for the
nominees named below or, in the event any such nominee is not a
candidate or is unable to serve as a Director at the time of the
election (which is not now expected), for any nominee who shall
be designated by the Board of Directors to fill such vacancy.
All nominees named below are incumbent members of the Board of
Directors.

     Set forth below opposite the name and age of each nominee
are the nominee's present positions and offices with the Company,
the year in which the nominee was first elected a Director of the
Company and the nominee's principal occupations during the past
five years.

<TABLE>
<CAPTION>
                                    Positions and Offices With the Company and
         Name and Age            Principal Occupations During the Past Five Years
 <S>                           <C>                                                        
 George V. Grune  (65)         Mr. Grune is Chairman of the Board of the Company.
                               He served as Chairman and Chief Executive Officer
                               from 1984 through July 1994, when he retired as Chief
                               Executive Officer upon reaching age 65.  Mr. Grune
                               has been a member of the Board of Directors of the
                               Company since 1976.  He joined the Company in 1960.
                               Mr. Grune serves on the boards of directors of Avon
                               Products, Inc., Chemical Banking Corporation, CPC
                               International, Inc., and Federated Department Stores,
                               Inc.
                               
<CAPTION>
                                    Positions and Offices With the Company and
         Name and Age            Principal Occupations During the Past Five Years
 <S>                           <C>                             
 James P. Schadt  (56)         Mr. Schadt was elected Chief Executive Officer of
                               the Company effective August 1994 and continues as
                               President.  He joined the Company as President and
                               Chief Operating Officer and was elected to the Board
                               of Directors of the Company in September 1991.  He
                               was a member of the board of directors of Cadbury
                               Schweppes plc of London and Chief Executive Officer
                               of its worldwide beverage business, Cadbury
                               Beverages, Inc., from 1986 through July 1991.
                               
 Melvin R. Laird  (72)         Mr. Laird has been a member of the Board of
                               Directors of the Company since 1990.  He has served
                               as Senior Counsellor since 1974 and was elected to
                               the additional position of Vice President in 1989.
                               Mr. Laird joined the Company in 1974.  Mr. Laird
                               serves as Chairman of the Board of Directors of
                               COMSAT Corporation and is also a director of IDS
                               Mutual Fund Group, Martin Marietta Corporation,
                               Metropolitan Life Insurance Company, Northwest
                               Airlines, Inc. and Science Applications
                               International Corporation.
                               
 William G. Bowen  (60)        Dr. Bowen has been a member of the Board of
                               Directors of the Company since 1985.  He has been
                               the President of The Andrew W. Mellon Foundation
                               since 1988 and was President of Princeton University
                               from 1972 to 1988.  Dr. Bowen also serves on the
                               boards of directors of American Express Company and
                               Merck & Co., Inc.
                               
 Lynne V. Cheney  (53)         Dr. Cheney joined the Board of Directors in January
                               1993.  She has been W.H. Brady, Jr. Distinguished
                               Fellow of the American Enterprise Institute for
                               Public Policy Research since January 1993, and
                               served as Chairman of the National Endowment for the
                               Humanities from May 1986 to January 1993.  Dr.
                               Cheney is also a director of IDS Mutual Fund Group,
                               The Interpublic Group of Companies, Inc. and
                               Lockheed Corporation.
                               
 M. Christine DeVita  (44)     Ms. DeVita has been President of the DeWitt Wallace-
                               Reader's Digest Fund, Inc. and the Lila Wallace-
                               Reader's Digest Fund, Inc.  since June 1989, having
                               served as executive director from 1987.  From 1984
                               to 1987, Ms. DeVita was a deputy general counsel of
                               the Company.
                               
 James E. Preston  (61)        Mr. Preston joined the Board of Directors in July
                               1994.  He became Chairman of the Board of Avon
                               Products, Inc. in January 1989 and has been Chief
                               Executive Officer since 1988, holding the additional
                               position of President from 1988 until November 1993.
                               Mr. Preston also serves on the boards of directors
                               of The ARA Group, Inc. and Woolworth Corporation.
                               
 Robert G. Schwartz  (66)      Mr. Schwartz has been a member of the Board of
                               Directors of the Company since 1989.  He retired in
                               April 1993 as Chairman of the Board, President and
                               Chief Executive Officer of Metropolitan Life
                               Insurance Company, having served in that position
                               since September 1989.  Mr. Schwartz also serves on
                               the boards of directors of COMSAT Corporation,
                               Consolidated Edison Co. of New York, Inc., CS First
                               Boston, Inc., Lone Star Industries, Inc., Lowe's
                               Companies, Inc., Mobil Corporation and Potlatch
                               Corporation.
                               
<CAPTION>
                                    Positions and Offices With the Company and
         Name and Age            Principal Occupations During the Past Five Years
 <S>                           <C>                              
 Walter V. Shipley  (58)       Mr. Shipley has been a member of the Board of
                               Directors of the Company since 1989.  He became
                               Chairman and Chief Executive Officer of Chemical
                               Banking Corporation in January 1994, having served as
                               its President since its merger with Manufacturers
                               Hanover Corporation in December 1991.  He had been
                               Chairman of the Board and Chief Executive Officer of
                               Chemical Banking Corporation since 1983.  Mr. Shipley
                               also serves on the boards of directors of Champion
                               International Corporation and NYNEX Corporation.
                               
 C.J. Silas  (62)              Mr. Silas has been a member of the Board of Directors
                               of the Company since April 1992.  He retired in May
                               1994 as Chairman and Chief Executive Officer of
                               Phillips Petroleum Company, positions he had held
                               since 1985.  Mr. Silas is a Director of COMSAT
                               Corporation and Halliburton Company.
</TABLE>
                               
Board of Directors and Committees

     During the Company's fiscal year ended June 30, 1994, its
Board of Directors held 12 meetings.  The Board of Directors of
the Company has an Audit Committee, a Compensation & Nominating
Committee, a Finance Committee and a Public Policy Committee.

     The Audit Committee, which met twice during the 1994 fiscal
year, is comprised of Drs. Bowen (Chairman) and Cheney, Ms.
DeVita and Mr. Shipley.  Its functions include recommending
annually to the Board of Directors a firm of independent
accountants to audit and review the Company's books and records
and approving the scope of such firm's audit; reviewing the
adequacy of the Company's internal controls and auditing
procedures; reviewing the appropriateness of and effect of
changes in the Company's accounting principles and auditing
procedures; reviewing the Company's ethics policies and
procedures; and reviewing, approving and recommending to the
Board the Company's annual financial statements.

     The Compensation & Nominating Committee, which met four
times during the last fiscal year, consists of Mr. Schwartz
(Chairman), Dr. Bowen and Mr. Silas.  Its functions include
administering certain employee benefit plans; recommending the
amount and form of any contribution to The Reader's Digest
Employees Profit-Sharing Plan; reviewing the compensation levels
and programs for officers and key personnel and determining
incentive compensation for employees of the Company and its
subsidiaries; and reviewing and recommending candidates and
nominees for election to the Board of Directors.

     The Finance Committee, which met twice during the 1994
fiscal year, is comprised of Messrs. Silas (Chairman), Laird and
Shipley.  The Finance Committee's functions include overseeing
the financial affairs of the Company, such as the Company's
investment policies and programs and those of its employee
benefit plans; and advising the Board with respect to corporate
financial policies and procedures, dividend policy, financing
plans and budgets, foreign exchange management, tax planning and
insurance coverage.

     The Public Policy Committee, which met three times during
the last fiscal year, consists of Dr. Cheney (Chairman), Ms.
DeVita and Mr. Schwartz.  Its functions include advising the
Board and management on matters of public and social policy
affecting the Company; reviewing and monitoring regulations
governing employment practices and policies; reviewing material
litigation; reviewing the Company's philanthropic activities; and
reviewing investor relations, public relations, and consumer and
government affairs matters.

     Each Director who is not an officer or employee of the
Company or of one of its subsidiaries receives an annual retainer
of $32,000 each fiscal year for services as a Director.  In
addition, such Directors receive a fee of $1,000 for each Board
or Committee meeting attended in person or by telephone ($1,500
for the Chairman of the Committee) and are reimbursed for their
reasonable expenses of attending such meetings and otherwise in
connection with their duties as Directors.  Each such Director
who serves for more than five years will, upon retirement from
the Board, continue to receive annually compensation in the
amount of the Director's retainer in effect at the time of
retirement.

     Under the Deferred Compensation Plan for Non-Employee
Directors of The Reader's Digest Association, Inc., non-employee
Directors are eligible to defer payment of 50%, 75% or 100% of
their annual retainer for certain established deferral periods.
Deferred annual retainers are credited to an unfunded account for
each participant, on which interest accrues at a rate determined
by a committee comprised of employee Directors.  Payment of the
deferred annual retainer will be made, at the election of the
participant, in a lump sum or in annual installments of from one
to 10 years.


                    EQUITY SECURITY OWNERSHIP

Principal Stockholders

     The following table shows, based on information reported to
the Company by or on behalf of such persons, the ownership, as of
September 19, 1994, of the Company's voting securities by the
only persons known to the Company to be the beneficial owners of
more than five percent of the Class B Voting Common Stock, the
only class of voting securities of the Company outstanding:

<TABLE>
<CAPTION>
                                                       Amount and nature                      
        Name and address of beneficial owner        of beneficial ownership           Percent of class
                                                                                              
     <S>                                         <C>                                       <C> 
     DeWitt Wallace-Reader's Digest Fund, Inc.   7,750,000 shares                          36.02%
     261 Madison Avenue                          (sole voting and investment
     New York, NY  10016 <F1>                    power)
     
     Lila Wallace-Reader's Digest Fund, Inc.     7,750,000 shares                          36.02%
     261 Madison Avenue                          (sole voting and investment
     New York, NY  10016 <F1>                    power)
___________
<FN>
<F1>
(1)  As of September 19, 1994, the DeWitt Wallace-Reader's Digest
Fund, Inc. also owned 6,117,240 shares of Class A Nonvoting
Common Stock, which, together with its holding of Class B Voting
Common Stock, represented 12.20% of the total outstanding common
stock of the Company.  The Lila Wallace-Reader's Digest Fund,
Inc. also owned 2,439,558 shares of Class A Nonvoting Common
Stock, which, together with its holding of Class B Voting Common
Stock, represented 8.96% of the total outstanding common stock of
the Company.
</FN>
</TABLE>

     The By-Laws of each of the DeWitt Wallace-Reader's Digest
Fund, Inc. and the Lila Wallace-Reader's Digest Fund, Inc.
(collectively, the "Funds" and each a "Fund") provide for eight
members and a board consisting of eight directors.  The By-Laws
also require that, during any period in which the Fund owns,
directly or beneficially, 20% or more of the voting stock of the
Company, one half of the members and one half of the directors
must be persons who are certain "Designated Employees" of the
Company or the Fund and the other half of the members and
directors of the Fund must be persons who are neither Designated
Employees nor employees of the Company.  The By-Laws further
provide that any Designated Employee member or director who
ceases to be a Designated Employee of the Company or the Fund
automatically ceases to be a member or director of the Fund, as
the case may be, although that person would still be eligible for
election as a non-Designated Employee member or director.

     Messrs. Grune, Schadt and Laird and Ms. DeVita are currently
the Designated Employee members and directors of each of the
Funds.  Dr. Bowen, Messrs. Shipley and Silas and Laraine S.
Rothenberg are currently the non-Designated Employee members and
directors of each of the Funds.

     The By-Laws of each of the Funds provide that, with certain
exceptions, the quorum and vote required for action by the board
of directors of the Fund is a majority of the entire board, and
the quorum and vote required for action by the members is a
majority of all the members.

     It has been the intention of the Company to make annual
contributions to The Reader's Digest Employees Profit-Sharing
Plan of previously unissued Class B Voting Common Stock at the
rate of approximately 2% of the Class B Voting Common Stock per
year.  The Company's objective is that the plan would hold up to
20% of the Class B Voting Common Stock, or approximately 4% of
the equity in common stock of the Company, if contributions were
to continue through fiscal 1999.  As of September 19, 1994,
approximately 7.04% of the outstanding Class B Voting Common
Stock is held by the plan.

     In order to avoid the imposition of excise taxes, commencing
in the year 2000 the Funds together may not own more than 50% of
the voting stock or value of the Company.  Accordingly, the Funds
must reduce their aggregate holdings of Class B Voting Common
Stock to 50% by the year 2000.  The Funds presently own
approximately 72% of the outstanding Class B Voting Common Stock.
If 20% of the total Class B Voting Common Stock were issued to
The Reader's Digest Employees Profit-Sharing Plan, the Funds
would be required to dispose of 3,000,000 shares of Class B
Voting Common Stock by the year 2000, in order to avoid the
imposition of excise taxes.  No determination has been made at
this time as to the manner in which further reductions in
ownership of Class B Voting Common Stock will be effected.  The
Funds intend to retain 50% of the Class B Voting Common Stock.

Directors, Nominees and Officers

     The following table shows, as to the current Directors and
nominees individually, the Named Executive Officers (as listed in
the Summary Compensation Table) and the current Directors and
officers of the Company as a group, the equity securities of the
Company and its subsidiaries that were beneficially owned by them
as of September 19, 1994.

                                                       Shares of               
                                                   Class A Nonvoting
               Name of beneficial owner<F1><F2>       Common Stock

            George V. Grune                             276,100 <F3>
            James P. Schadt                              33,823 <F4>
            Melvin R. Laird                              11,000 
            William G. Bowen                                500 
            Lynne V. Cheney                                 640 
            M. Christine DeVita                           1,000 
            James E. Preston                              1,000 
            Robert G. Schwartz                            2,000 
            Walter V. Shipley                             1,000 
            C.J. Silas                                    1,000 
            Kenneth A.H. Gordon                          67,000 <F5>
            Anthony W. Ruggiero                          37,791 <F5>
            Thomas M. Kenney                             69,495 <F5>
            All Directors, nominees and                         
            officers as a group (30 persons)            826,697 <F3><F4><F5>

______________
[FN]
<F1>
(1)  "Beneficial ownership" has been determined in accordance
     with rule 13d-3 under the Securities Exchange Act of 1934.
     Each Director, nominee or officer had voting and investment
     power over the shares shown, except as noted below.  Each
     Director, nominee or Named Executive Officer individually, and
     the Directors and officers as a group, beneficially owned less
     than one percent of the total issued and outstanding shares of
     Class A Nonvoting Common Stock.
<F2>
(2)  Other than as indicated in Note (5) below, no Director,
     nominee or officer holds any shares of Class B Voting Common
     Stock or any shares of preferred stock of the Company.
     Messrs. Grune, Schadt, Laird, Bowen, Shipley and Silas and Ms.
     DeVita are members and directors of the Funds, which together
     beneficially own 9.28% of the Class A Nonvoting Common Stock
     and 72.04% of the outstanding Class B Voting Common Stock.
     See Principal Stockholders.

<F3>
(3)  Does not include 1,000 shares owned by Mr. Grune's wife, as
     to which Mr. Grune disclaims beneficial ownership.
<F4>
(4)  Does not include 14,400 restricted shares granted by the
     Company, with respect to which the restrictions have not yet
     lapsed.
<F5>
(5)  Includes shares of Class A Nonvoting Common Stock underlying
     presently exercisable stock options as follows: Mr. Gordon,
     45,000; Mr. Ruggiero, 27,750; Mr. Kenney, 64,000; all
     Directors, nominees and officers, 360,275.  Does not include
     45,163 shares of Class B Voting Common Stock over which
     members of the group have voting authority as a result of
     their participation in The Reader's Digest Employees Profit-
     Sharing Plan.
[/FN]
                     EXECUTIVE COMPENSATION

Summary Compensation Table

     The following table sets forth information for each of the
fiscal years ended June 30, 1994, 1993 and 1992 concerning the
compensation of the Company's chief executive officer and its
four next most highly compensated executive officers
(collectively, the "Named Executive Officers").

<TABLE>
<CAPTION>
                                                 Annual compensation                 Long-term compensation           
                                                                                     Awards<F1>           Payouts  
                              Fiscal                                                                                    All
                               year                                            Restricted                              other
                               ended                                              stock       Options/      LTIP     compensa-
Name and principal position   June 30     Salary      Bonus       Other<F2>       award         SARs      payouts     tion<F2>
<S>                          <C>          <C>         <C>        <C>          <C>            <C>         <C>         <C>            
George V. Grune              1994         $887,308    $650,000   $632,421<F4>                42,000        $872,800  $30,000<F5>
Chairman and Chief           1993         $822,693    $500,000   $384,959<F4>                42,000        $896,250  $26,136<F5>
Executive Officer<F3>        1992         $762,692    $630,000                               42,000      $2,646,956  
                                                                                                                   
James P. Schadt              1994         $583,846    $475,000                              210,000<F7>    $490,950  $30,000<F5>
President and Chief          1993<F6>     $530,768    $325,000                               25,000        $358,500  $26,136<F5>
Operating Officer<F3>        1992<F6>     $411,538    $300,000                $1,300,500<F8> 25,000        $542,626  
                                                                                                                          
Kenneth A.H. Gordon          1994         $388,077    $300,000                               85,000<F7>    $290,934  $30,000<F5>
President, Reader's Digest   1993         $348,192    $240,000                               14,000        $274,850  $26,136<F5>
U.S.A., and Senior Vice      1992         $328,154    $225,000                               14,000      $1,018,060  
President<F9>                                                                                                       

Anthony W. Ruggiero          1994         $360,385    $180,000                               55,000<F7>    $218,200  $30,000<F5>
Senior Vice President and    1993         $333,078    $155,000                               11,000        $227,050  $26,136<F5>
Chief Financial Officer<F9>  1992         $309,231    $180,000                               11,000        $610,836  
                                                                                                                   
Thomas M. Kenney             1994         $365,000    $175,000                               45,000<F7>    $272,750  $30,000<F5>
President, U.S. Magazine     1993         $349,615    $155,000                               14,000        $274,850  $26,136<F5>
Publishing, and Vice         1992         $330,846    $200,000                               14,000      $1,018,060  
President                                                                                                          
<FN>
<F1>
(1)  All awards are made in or with respect to shares of Class A
     Nonvoting Common Stock.

<F2>
(2)  As permitted by Securities and Exchange Commission
     transition rules, information in these columns is provided
     for fiscal 1994 and 1993 only.
<F3>
(3)  Mr. Grune continues as Chairman of the Board.  Mr. Grune
     retired as Chief Executive Officer upon reaching age 65.
     Mr. Schadt was elected Chief Executive Officer effective
     August 1, 1994.  Mr. Schadt remains President of the
     Company.
<F4>
(4)  Includes $428,598 and $324,073 paid to offset tax liability
     resulting from the vesting in fiscal 1994 and 1993,
     respectively, of restricted stock previously awarded to Mr.
     Grune.  Includes for fiscal 1994 $116,332 of dividend
     equivalent payments with respect to restricted share units
     held by Mr. Grune.
<F5>
(5)  Represents amounts contributed by the Company to The
     Reader's Digest Employees Profit-Sharing Plan for the
     accounts of the Named Executive Officers.
<F6>
(6)  Mr. Schadt joined the Company in September 1991.  LTIP
     payouts were prorated for service during a portion of the
     applicable performance period.

<F7>
(7)  Represents five-year options and SARs awarded in fiscal
     1994, as described in the Report of the Compensation &
     Nominating Committee herein.

<F8>
(8)  Represents 36,000 shares of restricted stock granted in
     connection with the commencement of Mr. Schadt's employment.
     20% of the shares vest on each successive anniversary of the
     date of grant.  Mr. Schadt receives dividends on such
     shares.  The restricted stock shown in the table is valued
     at the closing market price of the Class A Nonvoting Common
     Stock on the NYSE on the date of grant.  At June 30, 1994,
     Mr. Schadt held an aggregate of 21,600 shares of restricted
     stock, valued at $896,400, based on the closing price of the
     Class A Nonvoting Common Stock on the NYSE on such date.
<F9>
(9)  Mr. Gordon and Mr. Ruggiero, who were formerly Vice
     Presidents of the Company, were elected Senior Vice
     Presidents on January 14, 1994.
</FN>
</TABLE>

Stock Options and SARs Granted in Last Fiscal Year

     The following table sets forth information concerning stock
options and stock appreciation rights granted during the fiscal
year ended June 30, 1994 to the Named Executive Officers.

<TABLE>
<CAPTION>
                                      Individual grants                                
                                                                             Potential realizable
                                    Percent                            value at assumed annual rates of
                                    of total                             stock price appreciation for
                                    options/                                  option/SAR term<F2>
                                      SARs
                       Options/    granted to   Exercise                                          
                         SARs     employees in     or      Expira-                                
                        granted   fiscal year     base      tion                                  
         Name           (#)<F1>                  price      date       0%        5%<F3>         10%<F4>
                                                 ($/sh)                                           
 <S>                    <C>       <C>            <C>       <C>         <C>  <C>                <C>                
 George V. Grune         42,000   2.05%          $41.50    3/10/04     $0       $1,096,163         $2,777,893
 
 James P. Schadt        210,000   10.24%<F5>     $41.50    3/10/04     $0       $5,480,817         $13,889,466
 
 Kenneth A.H. Gordon     85,000   4.14%<F5>      $41.50    3/10/04     $0       $2,218,426         $5,621,927
 
 Anthony W. Ruggiero     55,000   2.68%<F5>      $41.50    3/10/04     $0       $1,435,452         $3,637,717
 
 Thomas M. Kenney        45,000   2.19%<F5>      $41.50    3/10/04     $0       $1,174,461         $2,976,314
 
 All Common               --           --          --        --        $0   $2,970,381,048<F6> $7,527,241,476<F6>
 Stockholders                                                                                   
 

<FN>
<F1>
(1)  All options and SARs are granted with respect to Class A
     Nonvoting Common Stock.  The grant to Mr. Grune will vest
     with respect to 25% of the related shares on each successive
     anniversary of the date of grant.  The grants to the other
     Named Executive Officers are five-year awards as described
     in the Report of the Compensation & Nominating Committee
     herein.  These grants will vest with respect to 5%, 10%,
     15%, 20% and 50% of the total related shares on each
     respective successive anniversary of the date of grant.

<F2>
(2)  The values shown are based on the assumed hypothetical
     compound annual appreciation rates of 5% and 10% prescribed
     by Securities and Exchange Commission rules.  These
     hypothetical rates are not intended to forecast either the
     future appreciation, if any, of the price of Class A
     Nonvoting Common Stock or the values, if any, that may
     actually be realized upon such appreciation, and there can
     be no assurance that the hypothetical rates will be
     achieved.  The actual value realized upon exercise of an
     option or SAR will be measured by the difference between the
     price of the Class A Nonvoting Common Stock and the exercise
     price on the date the option or SAR is exercised.

<F3>
(3)  For the values stated in this column to be realized, the
     price of the Class A Nonvoting Common Stock would have to
     appreciate to $67.60 during the 10-year option/SAR term.

<F4>
(4)  For the values stated in this column to be realized, the
     price of the Class A Nonvoting Common Stock would have to
     appreciate to $107.64 during the 10-year option/SAR term.

<F5>
(5)  If the five-year grants to the Named Executive Officers had
     been awarded as five one-year grants, the 1994 grants  would
     represent the following percentages of total options/SARs
     granted to employees in fiscal 1994:  Mr. Schadt, 2.05%, Mr.
     Gordon, .83%, Mr. Ruggiero, .54%, and Mr. Kenney, .44%.

<F6>
(6)  For "All Common Stockholders," the potential realizable
     values have been calculated on the basis of the same price
     at which stock options and SARs were granted to the Named
     Executive Officers and on the basis of the total number of
     shares of Class A Nonvoting Common Stock and Class B Voting
     Common Stock outstanding on June 30, 1994.  An increase in
     the price of the Class A Nonvoting Common Stock will benefit
     all holders of such stock and all option holders
     commensurately.
</FN>
</TABLE>

Aggregated Option/SAR Exercises in Last Fiscal Year and Fiscal
Year-End Option/SAR Values

     The following table sets forth information concerning stock
options and SARs exercised during the fiscal year ended June 30,
1994 and the fiscal year-end value of unexercised options and
SARs for the Named Executive Officers.

<TABLE>
<CAPTION>
                                                     Number of unexercised          Value of unexercised
                                                    options/SARs at fiscal       in-the-money options/SARs
                          Shares                           year end                  at fiscal year end
                       acquired on     Value                                                  
         Name            exercise    realized    Exercisable    Unexercisable    Exercisable  Unexercisable
 <S>                        <C>         <C>           <C>             <C>         <C>              <C>                              
 George V. Grune            --          --            63,000          105,000       $379,890       $126,630
 
 James P. Schadt            --          --            18,750          241,250             $0             $0
 
 Kenneth A.H. Gordon        --          --            45,000          106,000       $642,630        $42,210
 
 Anthony W. Ruggiero        --          --            27,750           80,250       $271,761       $167,149
 
 Thomas M. Kenney           --          --            64,000           66,000     $1,051,130        $42,210
</TABLE>
 

Long-Term Incentive Plans - Awards in Last Fiscal Year

     The following table sets forth information concerning long-
term incentive plan ("LTIP") awards during the fiscal year ended
June 30, 1994 to each of the Named Executive Officers.

<TABLE>
<CAPTION>
                                                                                
                                         Performance        Estimated future payouts under non-stock
                          Number of        or other                    price-based plans
                       shares, units     period until                                           
                         or other       maturation or                                           
         Name            rights<F1>         payout        Threshold<F2>      Target<F2>     Maximum<F2>
 <S>                   <C>             <C>                     <C>              <C>         <C>                   
 George V. Grune       900,000         7/1/93 - 6/30/96        $630,000         $900,000    $1,350,000
                                                                                                      
 James P. Schadt       630,000         7/1/93 - 6/30/96        $441,000         $630,000      $945,000
                       121,700<F3>     7/1/94 - 6/30/95         $85,190         $121,700      $182,550
                       180,000<F3>     7/1/94 - 6/30/96        $126,000         $180,000      $270,000
                                                                                                      
 Kenneth A.H. Gordon   340,000         7/1/93 - 6/30/96        $238,000         $340,000      $510,000
                       
 Anthony W. Ruggiero   226,000         7/1/93 - 6/30/96        $158,200         $226,000      $339,000
                       
 Thomas M. Kenney      275,000         7/1/93 - 6/30/96        $192,500         $275,000      $412,500
<FN>                       
<F1>
(1)  Each unit entitles the participant to one dollar at the end
     of the performance cycle, if performance target is met.
     Payment of performance units may be made, as determined by
     the Compensation & Nominating Committee, in any combination
     of cash and shares of Class A Nonvoting Common Stock valued
     at their fair market value on the date of payment.

<F2>
(2)  Threshold, target and maximum amounts are based on the
     Company's earnings during the performance period.

<F3>
(3)  Represents additional units awarded to Mr. Schadt to
     recognize his increased responsibility as Chief Executive
     Officer during these performance cycles.
</FN>
</TABLE>

Retirement Plans

     The following table shows the estimated annual retirement
benefit to employees in specified compensation and years of
service classifications under The Reader's Digest Association,
Inc. Retirement Plan (the "Qualified Retirement Plan") based on
the retirement formula effective July 1, 1992.  Amounts
calculated under the retirement formula which exceed the limits
under the Internal Revenue Code of 1986, as amended (the
"Internal
Revenue Code"), will be paid under the Excess Benefit Retirement
Plan of The Reader's Digest Association, Inc. (the "Excess
Benefit Plan") from the Company's assets and are included in the
amounts shown below.

<TABLE>
<CAPTION>
    Highest                     Estimated Annual Retirement Benefit for
  Consecutive                  Representative Years of Credited Service
   Three Year
    Average
  Compensation        15            20           25            30            35
    <S>              <C>           <C>           <C>          <C>            <C>
    $   200,000        60,798       81,063       101,329      121,595        141,867
    $   250,000        76,443      101,924       127,405      152,886        178,367
    $   350,000       107,729      143,638       179,548      215,457        251,367
    $   450,000       139,014      185,353       231,691      278,029        324,367
    $   550,000       170,300      227,067       283,834      340,600        397,367
    $   600,000       185,943      247,924       309,905      371,886        433,867
    $   700,000       217,229      289,638       362,048      434,457        506,867
    $   800,000       248,514      331,353       414,191      497,029        579,867
    $   900,000       279,800      373,067       466,334      559,600        652,867
    $ 1,000,000       311,086      414,781       518,476      622,172        725,867
    $ 1,250,000       389,300      519,067       648,834      778,600        908,367
</TABLE>

     Compensation covered by the Qualified Retirement Plan is
based on salary.  Messrs. Grune, Schadt, Gordon, Ruggiero and
Kenney were credited with approximately 35, 3, 21, 4, and 5 years
of service, respectively, at June 30, 1994 under the Qualified
Retirement Plan.  The amounts shown in the table reflect the
effect of social security integration.  The estimated amounts in
the table are based on the assumption that payments under the
Qualified Retirement Plan and the Excess Benefit Plan will
commence upon retirement at age 65, that the Qualified Retirement
Plan and the Excess Benefit Plan will continue in force in their
present form and that benefits will be paid in the form of a
single life annuity.

     Effective July 1, 1992, the Company adopted The Reader's
Digest Executive Retirement Plan (the "1992 Executive Retirement
Plan").  Benefits under the 1992 Executive Retirement Plan are
based on compensation (consisting of salary and bonus) and years
of service.  Benefits are reduced by benefits payable under the
Qualified Retirement Plan, the Excess Benefit Retirement Plan and
certain other Company-provided retirement benefits.  Because of
the nature of the interdependency among the 1992 Executive
Retirement Plan, the Qualified Retirement Plan and the Excess
Benefit Plan, it is not possible to present estimated benefits
under the 1992 Executive Retirement Plan in tabular format.
Benefits payable under the 1992 Executive Retirement Plan, after
the reductions for benefits payable under other plans, are
currently estimated at $160,728 for Mr. Grune, $156,794 for Mr.
Schadt, $107,993 for Mr. Gordon, $101,398 for Mr. Ruggiero and
$90,215 for Mr. Kenney.  These amounts are based on the
assumption that payment under the 1992 Executive Retirement Plan
will commence upon retirement at age 65 (age 67 with respect to
Mr. Grune), that the 1992 Executive Retirement Plan will continue
in force in its present form and that benefits will be paid in
the form of a single life annuity.

     The Company is a party to supplemental retirement benefit
agreements with those senior officers, senior management and
certain key employees who have elected to enter into such
agreements, pursuant to which the participating employees may
defer currently a certain amount of their income to fund
supplemental retirement benefits.  Each of the Named Executive
Officers entered into such an agreement with the Company.  The
Company has agreed to pay death benefits under such agreements
regardless of whether the supplemental retirement benefits have
yet been fully funded by the employees.

     In addition, the Company has entered into a separate
Supplemental Retirement Agreement (the "Agreement") with Mr.
Grune, pursuant to which Mr. Grune is entitled to receive upon
his retirement a supplemental retirement benefit of $68,500 per
year for 15 years or until he dies, if earlier.  The Agreement
also provides for certain death and disability benefits.

Severance Plan

     Under The Reader's Digest Association, Inc. Severance Plan
for Senior Management (the "Severance Plan"), senior officers and
key executives of the Company, including the Named Executive
Officers, whose employment is terminated by the Company other
than for cause or for reasons of death, disability or sale by the
Company of the division which employs the employee (provided a
comparable position is offered to the employee by the new owner),
will be entitled to receive severance payments computed at a rate
of one month of base annual salary at the time of termination for
each year of service, but in any event, no less than 12 and no
more than 24 months' pay.  A participant will also be entitled to
receive certain additional benefits, including a supplemental
payment in an amount equal to the difference between the
participant's monthly retirement benefits under the Qualified
Retirement Plan, the Excess Benefit Plan and the 1992 Executive
Retirement Plan and the amounts that would have been payable if
the participant's credited service under such plans had included
the number of months of severance payments made under the
Severance Plan.  In addition, a participant will be entitled to
receive credited service equal to the severance period for
purposes of certain welfare benefits.

Income Continuation Plan

     Under The Reader's Digest Association, Inc. Income
Continuation Plan for Senior Management (the "Income Continuation
Plan"), certain officers and key employees of the Company,
including the Named Executive Officers, whose employment is
terminated involuntarily (other than for cause, disability,
retirement or death) within 24 months following a change in
control of the Company, or who terminates employment within 90
days following constructive termination and within 24 months
following a change in control of the Company, will be entitled to
receive a payment of three full years' base annual salary in
effect immediately prior to termination or, if higher,
immediately prior to the change in control.  Any benefits payable
under the Income Continuation Plan will be reduced by any
payments made under the Severance Plan and any monthly retirement
benefit actually paid under the Qualified Retirement Plan.  A
participant will also be entitled to certain additional benefits,
including a supplemental payment equal to the difference between
the participant's monthly retirement benefits under the Qualified
Retirement Plan, the Excess Benefit Plan and the 1992 Executive
Retirement Plan and the amounts that would have been payable if
the participant's credited service under such plans had included
the number of months of benefit payments under the Income
Continuation Plan (reduced by any months of benefit under the
Severance Plan ).  In addition, the participant will be entitled
to receive a lump-sum payment equal to three times the average of
the three highest of the five preceding annual cash bonuses
awarded to the participant.  Benefits under the Income
Continuation Plan will be reduced to the extent necessary to
prevent any portion of such benefits from being considered
"excess parachute payments" under Section 280G of the Internal
Revenue Code, when considered alone or in combination with any
payments otherwise payable to the participant upon a change in
control.

     Stock options, SARs, performance units and other awards
under The Reader's Digest Association, Inc. Key Employee Long
Term Incentive Plans also generally become immediately vested
upon a change in control.

Miscellaneous

     Mr. Grune, who attained age 65 in July 1994, has agreed to
serve as Chairman of the Board of the Company for a period of up
to two years  Mr. Grune will receive an annual base salary of
$500,000 and will remain eligible for annual bonus and
participation in benefit programs.

     During the 1994 fiscal year, H.K. Helenius, an executive
officer of the Company, was granted an interest-free loan from
the Company in the amount of $100,000 in connection with his
relocation to the United States.  $25,000 remains outstanding.


        REPORT OF THE COMPENSATION & NOMINATING COMMITTEE

Executive Compensation Philosophy

      The Company's executive compensation program is designed to
offer market competitive compensation opportunities which are
tied to individual, financial and stock performance.  The
purposes of the program are to:

          Continue to retain and attract high caliber executive
          talent critical to the success of the Company.

          Direct executive attention on performance measures that
          are important to stockholders, such as earnings-per-
          share growth and stock price appreciation.

          Reward executives for successful strategic management,
          growth in earnings, customers and markets, and
          increases in return to stockholders.

          Promote stock ownership to foster commonality of
          interests between executives and stockholders.

      The Company's executive compensation philosophy is to
provide compensation at levels competitive with those provided in
the markets in which the Company competes for business and for
executive resources.  The Company is committed to placing a
majority of total compensation at risk by linking incentives to
the achievement of the Company's short- and long-term financial
goals and to the performance of the Company's Class A Nonvoting
Common Stock.  In addition, the program attempts to recognize and
reward exceptional individual contributions.

      The Company's incentive compensation programs for executive
officers are designed to reward participants on the basis of
individual and corporate performance that benefits the Company
and its stockholders.  The Committee believes that it is
desirable for executive compensation to be deductible for federal
income tax purposes, but only to the extent that achieving
deductibility is practicable, consistent with the Company's
overall compensation objectives, and in the best interests of the
Company and its stockholders.  Accordingly, although the
Committee retains discretion to provide compensation programs
intended to achieve corporate goals regardless of tax
deductibility, the Committee may from time to time take
appropriate action intended to qualify compensation as
"performance based" for tax deductibility as within the meaning
of Section 162(m) of the Internal Revenue Code.  This action
includes seeking stockholder approval of the Company's 1994 Key
Employee Long Term Incentive Plan and the material terms of
performance goals applicable to performance units under that
Plan, as described elsewhere in this Proxy Statement.

Compensation Components

      The executive compensation program consists of three
elements: base salary, annual incentive bonus and long-term
incentive compensation.  The Company annually reports to the
Compensation & Nominating Committee (the "Committee") on the
competitiveness of the level and structure of total annual
executive compensation, specifically, as it compares to that of a
selected group of peer companies with which the Company competes
for business and for executive talent. These peer companies
include but are not limited to those media and publishing
companies reflected in the performance graph appearing elsewhere
in this Proxy Statement, and in addition, selected consumer
product and direct marketing companies.  The Company regularly
receives advice from an independent outside compensation
consultant in setting compensation structure and levels.
Periodically, the Committee meets with an outside consultant to
independently assess the competitiveness of the executive
compensation program and its effectiveness in linking pay to
total stockholder return.

      Base salaries are targeted at the 50th percentile of
competitive market data.  Salary opportunities are set by annual
comparison to external rates of pay for comparable positions
within competitive companies.  The Committee reviews and approves
individual salary adjustments, generally every 12 to 24 months,
based on individual performance, and changes in responsibility,
as well as general movement in external salary levels.  Decisions
regarding salary adjustments for executive officers are
consistent with the salary increase guidelines in effect for all
employees which are established each year by the Company, and
which are consistent with competitive salary administration
practices.

      In fiscal 1994, the Committee approved salary increases for
executive officers which were in accordance with the Company's
fiscal 1994 salary increase guidelines established for all
employees.

      Annual incentive bonus targets are set at the 50th
percentile of competitive practice of peer companies.  Annual
bonus targets vary by position and level of responsibility. The
purpose of these awards is to deliver competitive compensation
for the attainment of individual performance goals, and Company
financial objectives which the Committee believes are primary
determinants of share price over time. The Committee establishes
a reserve for annual incentives equal to a percentage of net
income for the year.  The amount of the reserve available for the
purpose of funding the incentive pool is determined after
consideration of the Company's short-term performance measured
against the operating profit goal (on a currency neutral basis)
established by the Committee prior to the start of the fiscal
year.  If the Company and/or individual business units achieve or
exceed the established financial goals, the incentive pool
increases up to 130% of the sum of the individual target awards.
If Company and/or individual business unit performance falls
below 85% of target performance, no pool of funds is available
for awards.  Once the overall pool is determined, individual
awards are decided based upon a review of individual performance
against annual goals which include financial, operational and
strategic management objectives.  Individual awards may range
from 0% - 150% of targeted levels and are made in the sole
discretion of the Committee, but in no event may the sum of the
awards exceed the reserve for that fiscal year.  At the close of
fiscal 1994, the Committee, upon assessing the extent to which
Company and business unit operating profit goals were achieved,
approved annual incentive awards for executive officers which
overall reflected target Company financial performance.  Annual
awards for the Chief Executive Officer and Chief Operating
Officer were determined by the Committee upon evaluation of the
Company's overall financial performance against established
goals, and upon consideration of the extent to which individual
strategic management objectives were met.

      Long-term incentive compensation consists of an annual
grant of stock options or stock appreciation rights, and
performance units which are based on earnings-per-share growth
typically over a three-year performance cycle.  Individual grants
are based upon position and level of responsibility.
Participation in the long-term incentive program is limited to
those executives who are responsible for implementing operational
plans designed to achieve the Company's long-term strategic
objectives as approved by the Board of Directors.  Guidelines for
annual grants are set by regular periodic comparison to general
industry long-term incentive competitive practices and as
recommended by an independent consultant.  The purpose of the
long-term incentive component is to tie compensation to the long-
term financial performance of the Company and to align the long-
term interests of executives with those of stockholders by
providing executives with an equity interest in the Company.  The
combination of stock options or stock appreciation rights and
performance units is designed to deliver long-term incentive
compensation competitive with the 75th percentile of the long-
term compensation at peer companies when superior financial
performance is achieved.  The long-term incentive compensation
program is designed to deliver to executives the majority of long-
term incentive through stock options or stock appreciation rights
in order to closely align the executive's interests with
stockholder interests.

      Stock option or stock appreciation rights grant guidelines
were established in 1990 at the time of the Company's initial
public offering, and were based on a review of competitive long-
term incentive values and were recommended by an independent
consultant.  The number of stock options or stock appreciation
rights awarded to executives varied by position and level of
responsibility.  Neither the number, nor the value of stock
options or stock appreciation rights held by an executive are
considered when determining individual awards.  The guidelines
for grants to executive officers are reviewed annually by an
independent consultant.  Under these guidelines the actual number
of underlying shares granted to executive officers has remained
unchanged since 1991.

      The 1994 stock option or stock appreciation right grant
guidelines continue to be consistent with the fixed share grant
guidelines established in 1991.  The 1994 grants for certain
executive officers and members of senior management represent the
equivalent of five annual grants and replace subsequent annual
grants.  Since one half of these stock options or stock
appreciation rights vests at the end of five years, this special
one-time grant was designed with the objective of retaining and
motivating the executive talent necessary to achieve the
Company's long-term strategic, growth, and earnings goals.  This
special grant comes at an important time in the Company's history
and marks a key transition as Mr. Grune continues as Chairman and
Mr. Schadt assumes the role of Chief Executive Officer as of
August 1, 1994.

      The performance unit program generally pays cash awards at
the end of three-year performance cycles with a new cycle
beginning each year.  Beginning with grants for fiscal 1992-1994,
performance targets are based on cumulative earnings-per-share
growth (determined before the effect of accounting changes and
special charges).  Prior grants were based on operating profit
growth.  Cash awards range from 0% - 150% of individual target
awards, and are based on earnings-per-share growth (determined
before the effect of accounting changes and special charges)
relative to the growth goal established by the Committee at the
start of the cycle.  If cumulative growth is below 70% of the
targeted growth goal, then no awards are paid.  If the targeted
growth is achieved, then 100% of the target awards are paid.  If
performance exceeds goal by as much as 50%, up to 150% of the
target awards may be paid.

      At the commencement of fiscal 1994, the Committee
established the earnings-per-share growth goal for the 1994-1996
performance cycle and approved the 1994-1996 performance unit
target awards for participants.  After evaluating the Company's
earnings-per-share growth (determined before the effect of
accounting changes and special charges) over the 1992-1994
period, which exceeded the targeted growth determined by the
Committee at the beginning of fiscal 1992, the Committee approved
the payment of 1992-1994 performance unit awards at above target.

      The Company can also grant restricted shares, performance
shares and other equity-based awards under the terms of the Key
Employee Long Term Incentive Plan.

Fiscal 1994 CEO Compensation

      CEO compensation is based on the same factors as
compensation for other executive officers.  In setting the CEO's
target annual compensation, the Committee seeks to be competitive
with CEO compensation in peer companies, and to put at least 60%
of CEO compensation at risk by linking pay to the achievement of
the Company's short- and long-term financial goals and the
performance of the Company's Class A Nonvoting Common Stock.

      In September 1993, the Committee approved a salary increase
for Mr. Grune which took effect on January 8, 1994 and which was
consistent with Company salary increase guidelines.  Mr. Grune's
fiscal 1994 annual incentive bonus award was based on the
Committee's assessment of the progress made in achieving the
Company's short-term financial, operational and strategic goals.
Specifically, the Committee considered the Company's earnings-per-
share growth in 1994, the significant improvement made in
rebuilding the U.S. books and home entertainment business to
properly position the U.S. business to achieve expected
profitability and growth objectives, the continuation of the
organizational restructuring and cost containment initiatives,
and achieving the appropriate balance between Company resources
and business needs, as well as the successful implementation of
the top management transition.

      The fiscal 1992-1994 performance unit award approved by the
Committee for Mr. Grune reflected earnings-per-share growth
(determined before the effect of accounting changes and special
charges) which exceeded the three-year targeted growth goal.  In
March 1994, the Committee awarded Mr. Grune an annual grant of
stock appreciation rights which was consistent with the fixed-
share grant guidelines established in 1991.

      In anticipation of Mr. Grune's retirement as Chief
Executive Officer on July 31, 1994 and Mr. Schadt's election as
Chief Executive Officer effective August 1, 1994, the Committee
approved a salary increase for Mr. Schadt.  The increase was
consistent with the Company's salary increase guidelines for
promotions.  The Committee also approved an increase to Mr.
Schadt's annual incentive bonus target beginning with fiscal
1995, to reflect his new role as President and Chief Executive
Officer, which is consistent with median target incentive levels
for peer company Chief Executive Officers.  In March 1994, the
Committee awarded a special one-time five-year grant of stock
appreciation rights to Mr. Schadt.  This grant is intended to
provide a meaningful incentive to maximize stockholder value and
achieve a greater alliance of Mr. Schadt's actions with the
interests of stockholders.  The Committee also approved
additional performance unit grants for a fiscal year 1995
performance cycle and a fiscal year 1995-1996 performance cycle
to recognize Mr. Schadt's increased responsibility as Chief
Executive Officer during those cycles.

                              The Compensation & Nominating
                              Committee:
                              Robert G. Schwartz, Chairman
                              William G. Bowen
                              C. J. Silas


                        PERFORMANCE GRAPH

      The following graph compares the total return to
stockholders (stock price plus reinvested dividends) on a $100
investment from February 15, 1990 (the date the Class A Nonvoting
Common Stock began trading publicly) through June 30, 1994, in
each of the following:  the Class A Nonvoting Common Stock, the
S&P 500 Stock Index and the Dow Jones Media-Publishing Group
Index.


   Comparison of Cumulative Total Return:  The Reader's Digest
                        Association, Inc.
        vs. S&P 500 and Dow Jones Media-Publishing Group


                                
                                
                                
                                
                       [Performance Graph]












<TABLE>
<CAPTION>
                                         Feb. 15,   June 30,   June 30,    June 30,   June 30,   June 30,
                                           1990       1990       1991        1992       1993       1994
 <S>                                     <C>        <C>         <C>        <C>         <C>        <C>
 The Reader's Digest Association, Inc.   $100.00    $128.78     $177.60    $241.72     $225.16    $229.38
 Dow Jones Media-Publishing Group        $100.00    $101.54     $109.44    $128.14     $135.89    $142.03
 S&P 500                                 $100.00    $108.78     $116.82    $132.49     $150.55    $151.90
</TABLE>
                                
        PROPOSAL NO. 2--APPROVAL OF THE 1994 KEY EMPLOYEE
                    LONG TERM INCENTIVE PLAN


     On February 1, 1994, the Compensation & Nominating Committee
established, and on February 11, 1994, the Board of Directors
ratified The Reader's Digest Association, Inc. Key Employee Long
Term Incentive Plan (the "1994 Long Term Incentive Plan").  The
Board approved the 1994 Long Term Incentive Plan to provide
additional shares of Class A Nonvoting Common Stock for stock
awards and in order to be able to make awards that may be
deductible to the Company under the Internal Revenue Code as
recently amended.  See "U.S. Federal Income Tax Consequences."
The purpose of the 1994 Long Term Incentive Plan is to enable the
Company to offer key employees of the Company and its designated
subsidiaries performance-based stock and cash incentives and
other equity interests in the Company and other incentive awards,
thereby attracting, retaining and rewarding such key employees,
and strengthening the mutuality of interests between key
employees and the Company's stockholders.  The 1994 Long Term
Incentive Plan contains substantially the same provisions as The
Reader's Digest Association, Inc. 1989 Key Employee Long Term
Incentive Plan (the "1989 Long Term Incentive Plan"), which was
previously approved by the Board of Directors and the
stockholders of the Company.

Types of Awards

     Awards under the 1994 Long Term Incentive Plan ("Awards")
may consist of Stock Options (which may be Incentive Stock
Options or Non-Qualified Stock Options), Stock Appreciation
Rights (which may be Tandem Stock Appreciation Rights or Non-
Tandem Stock Appreciation Rights), Restricted Stock, Performance
Shares, Performance Units and Other Stock-Based Awards.  No
Awards may be made under the 1994 Long Term Incentive Plan after
February 11, 2004.

Administration; Amendment and Termination

     The 1994 Long Term Incentive Plan is administered and
interpreted by a committee of the Company's Directors (the
"Committee"), currently comprised of the members of the Company's
Compensation & Nominating Committee.  The Committee's broad
powers include authority, within the limitations provided in the
1994 Long Term Incentive Plan, to select the eligible employees
to receive Awards, to determine the type, amount and terms and
conditions of Awards and to construe and interpret and correct
defects, omissions and inconsistencies in the 1994 Long Term
Incentive Plan and agreements relating thereto.

     The Board of Directors may at any time and from time to time
amend, suspend or terminate the 1994 Long Term Incentive Plan in
whole or in part, provided, however, that, unless required by
law, no amendment may impair the rights of a participant with
respect to outstanding Awards without the participant's consent
and without the approval of the stockholders, no amendment may be
made that would (i) increase the aggregate number of shares of
Class A Nonvoting Common Stock that may be issued, (ii) change
the definition of eligible employees, (iii) decrease the option
price of any Stock Option to less than 100% of the fair market
value on the date of grant for an Incentive Stock Option or to
less than 85% of the fair market value on the date of grant for a
Non-Qualified Stock Option, or (iv) extend the maximum option
period under the 1994 Long Term Incentive Plan.

Eligibility

     Key employees of the Company and its designated subsidiaries
as determined by the Committee, including the Company's executive
officers, are eligible to be granted Awards under the 1994 Long
Term Incentive Plan.  Currently, approximately 460 employees are
eligible to receive Awards under the 1994 Long Term Incentive
Plan.

Shares Reserved

     The maximum number of shares that may be issued under the
1994 Long Term Incentive Plan or with respect to which Non-Tandem
Stock Appreciation Rights may be granted is 6,000,000 shares of
the Company's Class A Nonvoting Common Stock.  Unexercised
Options (except those that relate to another Right or Award under
the 1994 Long Term Incentive Plan that is exercised) that expire,
terminate or are canceled, or are settled other than in Class A
Nonvoting Common Stock, become again available for Awards under
the 1994 Long Term Incentive Plan.

     The number and kind of shares to which Awards under the 1994
Long Term Incentive Plan, and the purchase price thereof, are
subject to appropriate adjustment in the event of certain changes
in the capital stock of the Company, including stock dividends
and splits, recapitalizations, reorganizations, mergers,
consolidations, split-ups, combinations or exchanges of shares,
and certain distributions, reclassifications and warrants,
options and rights offerings.

Stock Options

     Stock Options may be Incentive Stock Options, which are
intended to qualify under Section 422 A of the Internal Revenue
Code, or Non-Qualified Stock Options, which are not intended to
so qualify.  The exercise price of an Incentive Stock Option may
not be less than 100% of the Fair Market Value of the Class A
Nonvoting Common Stock at grant and its term may not exceed 10
years from the date of grant.  The exercise price of a Non-
Qualified Stock Option may not be less than 85% of the Fair
Market Value at grant and its term may not exceed 10 years and
one day from the date of grant.  The Company intends that
compensation attributable to Stock Options with an exercise price
no less than 100% of the Fair Market Value of the underlying
stock on the date of grant will not be subject to the deduction
limitation of Section 162(m) of the Internal Revenue Code.  See
"U.S. Federal Income Tax Consequences."  So long as the Class A
Nonvoting Common Stock remains listed on the New York Stock
Exchange, "Fair Market Value" is the mean between the high and
low sales prices on the New York Stock Exchange on the applicable
date.  The closing price of the Class A Nonvoting Common Stock on
the New York Stock Exchange (Composite Transactions) on September
19, 1994 was $43.125.  Unless determined by the Committee at
grant, no Stock Option may be exercised prior to the first
anniversary of the date of grant.  The Committee may substitute
new Stock Options for previously granted Stock Options having
higher exercise prices.

     A Stock Appreciation Right is the right to receive the
difference, either in cash or in Class A Nonvoting Common Stock,
between the fair market value of a share of Class A Nonvoting
Common Stock as of the date of exercise and as of the date of
award.  Tandem Stock Appreciation Rights are granted in
conjunction with all or part of a Stock Option and Non-Tandem
Stock Appreciation Rights are granted without reference to all or
part of a Stock Option.

     Generally, the term and exercisability of a Tandem Stock
Appreciation Right are the same as the related Stock Option, and
the Tandem Stock Appreciation Right may be exercised only by
surrendering the applicable portion of the related Stock Option.
The term and exercisability of a Non-Tandem Stock Appreciation
Right are determined by the Committee, but the term shall not
exceed 10 years and one day from the date of grant.

     The Committee may provide for Stock Options and Stock
Appreciation Rights to be exercisable in installments.  No Stock
Option or Stock Appreciation Right may be transferred by the
recipient otherwise than by will or the laws of descent and
distribution.  A Stock Option agreement may provide that the
Stock Option be settled upon exercise by the delivery of
Performance Shares or Restricted Stock valued at fair market
value.

     No employee may be granted either Stock Options or Non-
Tandem Stock Appreciation Rights, or both, with respect to a
total of more than 500,000 shares of Class A Nonvoting Common
Stock during any fiscal year of the Company.

     If the participant's employment terminates by reason of
death, disability or retirement, generally any outstanding Stock
Option or Stock Appreciation Right will vest fully and be
exercisable until the first anniversary of the date of death or
the third anniversary of the date of termination by disability or
retirement, or until expiration of the Award, if earlier.  Upon
termination for any other reason, any Stock Option or Stock
Appreciation Right will immediately terminate, except that a
previously vested Award will be exercisable for the lesser of
three months or the balance of the Award's term if the
participant is terminated involuntarily without cause.

Restricted Stock

     Restricted Stock are shares of Class A Nonvoting Common
Stock awarded under the 1994 Long Term Incentive Plan subject to
such transferability restrictions and other terms and conditions
as the Committee may determine, including purchase price (if
any), restriction period, vesting schedule (including whether
restrictions lapse upon termination of employment) and
requirement of attainment of performance goals.  The Committee
may, in its discretion, provide for the lapse, acceleration or
waiver of any restrictions, in whole or in part.  The participant
has all the rights of a stockholder with respect to the shares of
Restricted Stock, including the right to receive dividends.

     No more than 600,000 shares of Class A Nonvoting Common
Stock may be issued under the 1994 Long Term Incentive Plan as
Restricted Stock.

Performance Units and Performance Shares

     A Performance Unit is the right to receive a fixed dollar
amount in cash or Class A Nonvoting Common Stock based on the
attainment during a Performance Cycle (determined by the
Committee) of such performance goals or other factors or criteria
as the Committee determines.  A Performance Share is the right to
receive Class A Nonvoting Common Stock or cash of an equivalent
value at the end of a specified Performance Period (determined by
the Committee) based on the attainment during the Performance
Period of such performance goals or other factors or criteria as
the Committee determines.  Unless otherwise determined by the
Committee, a participant is not entitled to receive dividends on
the Class A Nonvoting Common Stock covered by a Performance Share
Award.

     Generally, neither Performance Units nor Performance Shares
may be transferred by the participant.  At the end of the
Performance Cycle or Performance Period, the Committee determines
the extent to which any pertinent performance goals have been
achieved and the percentage of Performance Units or number of
Performance Shares that have vested.  The Committee may, in its
discretion, provide for accelerated vesting of Performance Units
and Performance Shares.

Other Stock-Based Awards

     Other Awards of Class A Nonvoting Common Stock and other
Awards that are valued in whole or in part by reference to, or
are payable in or otherwise based on, Class A Nonvoting Common
Stock may be granted under the 1994 Long Term Incentive Plan
subject to such terms and conditions, including price, dividend
entitlement, vesting and transferability, as the Committee
determines.

Change in Control

     Generally, in the event of a change in control of the
Company, all outstanding Stock Options and Stock Appreciation
Rights become fully vested and immediately exercisable in their
entirety, all Performance Units and Performance Shares become
vested, at a minimum, as if the applicable Performance Cycle or
Performance Period had ended upon the change in control, with
performance goals measured at such time, and all restrictions on
Restricted Stock lapse.  Benefits under the 1994 Long Term
Incentive Plan will be reduced to the extent necessary to prevent
any portion of such benefits from being considered "excess
parachute payments" under Section 280G of the Internal Revenue
Code, when considered alone or in combination with any payments
otherwise payable to the participant upon a change in control.

U.S. Federal Income Tax Consequences

     The following summary describes the U.S. federal income tax
consequences of the 1994 Long Term Incentive Plan.

     Stock Options.  No income will be recognized by the holder
and the Company will not be entitled to a deduction at the time
of grant of either a Non-Qualified Stock Option or an Incentive
Stock Option.

     On exercise of a Non-Qualified Stock Option, the amount by
which the fair market value of the Class A Nonvoting Common Stock
on the date of exercise exceeds the option exercise price will be
taxable to the holder as ordinary income and, subject to
satisfying applicable withholding requirements and any deduction
limitation under Section 162(m), deductible by the Company.  The
subsequent disposition of shares acquired upon exercise of a Non-
Qualified Stock Option will ordinarily result in capital gain or
loss.

     On exercise of an Incentive Stock Option, the holder will
not recognize any income and the Company will not be entitled to
a deduction.  However, for purposes of the alternative minimum
tax, the exercise of an Incentive Stock Option will be treated as
an exercise of a Non-Qualified Stock Option.  Accordingly, the
exercise of an Incentive Stock Option may result in an
alternative minimum tax liability.

     The disposition of shares acquired upon exercise of an
Incentive Stock Option will ordinarily result in capital gain or
loss.  However, if the holder disposes of shares acquired upon
exercise of an Incentive Stock Option within two years after the
date of grant or one year after the date of exercise (a
"disqualifying disposition"), the holder will recognize ordinary
income, in the amount of the excess of the fair market value of
the shares of Class A Nonvoting Common Stock on the date the
option was exercised over the option exercise price (or, in
certain circumstances, the gain on sale, if less).  Any excess of
the amount realized by the holder on the disqualifying
disposition over the fair market value of the shares on the date
of exercise of the Option will generally be capital gain.
Subject to any deduction limitation under Section 162(m), the
Company will be entitled to a deduction equal to the amount of
ordinary income recognized by a holder.

     If an Option is exercised through the use of Class A
Nonvoting Common Stock previously owned by the holder, such
exercise generally will not be considered a taxable disposition
of the previously owned shares and thus no gain or loss will be
recognized with respect to such shares upon such exercise.
However, if the option is an Incentive Stock Option, and the
previously owned shares were acquired on the exercise of an
Incentive Stock Option or other tax-qualified stock option (such
as shares received under the Company's Employee Stock Purchase
Plan), and the holding period requirement for those shares is not
satisfied at the time they are used to exercise the Option, such
use will constitute a disqualifying disposition of the previously
owned shares resulting in the recognition of ordinary income
(but, under proposed Treasury Regulations, not any additional
capital gain) in the amount described above.

     Stock Appreciation Rights.  The amount of any cash (or the
fair market value of any Class A Nonvoting Common Stock) received
upon the exercise of a stock appreciation right under the 1994
Long Term Incentive Plan will be includible in the employee's
ordinary income and, subject to satisfying applicable withholding
requirements and any deduction limitation under Section 162(m),
deductible by the Company.

     Other Awards.  Under Section 83(b) of the Internal Revenue
Code, an employee may elect to include in ordinary income, as
compensation at the time Restricted Stock is first issued, the
excess of the fair market value of such shares at the time of
issuance over the amount paid, if any, by the employee for such
shares.  Unless a Section 83(b) election is made, no taxable
income will generally be recognized by the recipient of a
Restricted Stock award until such shares are no longer subject to
the restrictions or the risk of forfeiture.  When either the
restrictions or the risk of forfeiture lapses, the employee will
recognize ordinary income and, subject to satisfying applicable
withholding requirements and any deduction limitation under
Section 162(m), the Company will be entitled to a deduction in an
amount equal to the excess of the fair market value of the Class
A Nonvoting Common Stock on the date of lapse over the amount
paid, if any, by the employee for such shares.  Absent a Section
83(b) election, any cash dividends or other distributions paid
with respect to the Restricted Stock prior to the lapse of the
restrictions or risk of forfeiture will be included in the
employee's ordinary income as compensation at the time of
receipt.

     Generally, an employee will not recognize any taxable income
and the Company will not be entitled to a deduction upon the
award of Performance Shares or Performance Units.  At the time
the employee receives the distribution in respect to the
Performance Shares or the Performance Units, the fair market
value of shares of Class A Nonvoting Common Stock or the amount
of any cash received in payment for such Awards generally is
taxable to the employee as ordinary income and, subject to the
deduction limitation under Section 162(m), deductible by the
Company.

     Section 162(m).  Section 162(m) of the Internal Revenue Code
generally disallows a federal income tax deduction to any
publicly held corporation for compensation paid in excess of $1
million in any taxable year to the chief executive officer or any
of the four other most highly compensated executive officers who
are employed by the Company on the last day of the taxable year,
but does not disallow a deduction for qualified "performance-
based compensation" the material terms of which are disclosed to
and approved by stockholders.  The Company has structured and
intends to implement the 1994 Long Term Incentive Plan (except
with respect to Awards of Restricted Stock, Performance Shares
and Stock Options with an exercise price less than the Fair
Market Value of the underlying shares on the date of grant) so
that compensation resulting therefrom would be qualified
"performance-based compensation."  To allow the Company to so
qualify such compensation, the Company is seeking stockholder
approval of the 1994 Long Term Incentive Plan and the material
terms of performance goals applicable to Performance Units under
the 1994 Long Term Incentive Plan.

Effect on Earnings

     Currently, neither the grant nor the exercise of a Stock
Option will result in any charge to pretax earnings.  Grants of
Restricted Stock result in a charge to pretax earnings over the
restriction period for the fair market value of the stock at the
date of issuance.  All other Awards provided for under the 1994
Long Term Incentive Plan will require a pretax charge to earnings
accrued over an appropriate period of time, based on the
difference between fair market value of the shares or Award and
the grant price.

     On June 30, 1993, the Financial Accounting Standards Board
(the "FASB") issued an exposure draft of a proposed Statement of
Financial Accounting Standards, "Accounting for Stock-Based
Compensation."  Under the proposed Statement, compensation cost
would be recognized for virtually all stock-based compensation
arrangements and would be measured on the date of grant.  The
FASB is currently redeliberating its decisions proposed in the
1993 exposure draft.  Those redeliberations are not expected to
be completed before the first quarter of 1995.
New Plan Benefits

     The table below shows the Awards that have been made to date
under the 1994 Long Term Incentive Plan.
<TABLE>
<CAPTION>
                                                                         
                          Number of    Number of         Dollar Value of Performance Units
                           Options/   Performance                                        
          Name               SARs        Units      Threshold<F1>    Target<F1>      Maximum<F1>
 <S>                        <C>         <C>            <C>          <C>              <C>                                            
 George V. Grune                  0       500,000        $350,000      $500,000        $750,000
 
 James P. Schadt                  0       950,000        $665,000      $950,000      $1,425,000
 
 Kenneth A.H. Gordon              0       360,000        $252,000      $360,000        $540,000
 
 Anthony W. Ruggiero              0       240,000        $168,000      $240,000        $360,000
 
 Thomas M. Kenney                 0       195,000        $136,500      $195,000        $292,500
 
 All executive officers           0     4,165,000      $2,915,500    $4,165,000      $6,247,500
                                   
 All Directors who are          N/A           N/A             N/A           N/A             N/A
 not executive officers
 
 All employees, exclud-     900,500     1,116,000        $781,200    $1,116,000      $1,674,000
 ing executive officers

<FN> 
<F1>
(1)  Represents amounts that could be paid out at the end of the
     fiscal year 1995-1997 Performance Cycle, based on the
     Company's performance in relation to the pertinent
     performance goals.
</FN>
</TABLE>

Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 2 at the Meeting is required for
approval of Proposal No. 2.  Any of such shares not voted on
Proposal No. 2, whether by abstention, broker non-vote or
otherwise, will have the effect of a negative vote.

     Stockholder approval of the 1994 Long Term Incentive Plan is
being sought in order to make available certain exemptions under
Section 16 of the Securities Exchange Act of 1934 and to allow
the Company to qualify certain compensation received under the
1994 Long Term Incentive Plan for tax deductibility under Section
162(m) of the Internal Revenue Code.  If the 1994 Long Term
Incentive Plan is not approved by stockholders, the Company will
consider whether to implement the 1994 Long Term Incentive Plan
without the benefit of such exemptions and qualification.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 2.

PROPOSAL NO. 3--APPROVAL OF BUSINESS CRITERIA, MAXIMUM AMOUNT AND
   ELIGIBLE EMPLOYEES FOR PERFORMANCE UNITS UNDER THE 1994 KEY
                EMPLOYEE LONG TERM INCENTIVE PLAN


     On June 10, 1994, the Compensation & Nominating Committee
approved the material terms of the performance goals applicable
to Performance Units awarded under The Reader's Digest
Association, Inc. 1994 Key Employee Long Term Incentive Plan (the
"1994 Long Term Incentive Plan").  A Performance Unit is the
right to receive a fixed dollar amount in cash or Class A
Nonvoting Common Stock based on the attainment during a
Performance Cycle (determined by the Committee that administers
the 1994 Long Term Incentive Plan) of such performance goals or
other factors or criteria as the Committee determines.
(Reference is made to Proposal No. 2 for a summary of the
provisions of the 1994 Long Term Incentive Plan with respect to
Performance Units.)  The provisions of the 1994 Long Term
Incentive Plan are substantially the same as those of the 1989
Long Term Incentive Plan, which were previously approved by the
Board of Directors and the stockholders of the Company.

     Performance Units are an integral part of the Company's
executive compensation program, designed to attract, retain and
reward those employees based on corporate and individual
performance.  The material terms of the performance goals
applicable to Performance Units are the following:

     1.     Business Criteria.  The performance
goal shall be based on any one or more of the following business
criteria relating to the Company or any subsidiary, division or
other unit of the Company:  revenue, net income, net income per
share, operating profit, operating profit per share, earnings per
share, return on assets, return on equity, return on investment,
or any one or more of the foregoing before the effect of
acquisitions, divestitures, accounting changes, restructuring and
special charges, or foreign currency effects.

     2.     Maximum Amount.  The amount paid to
any employee with respect to any one Award of Performance Units
shall not exceed the product of $1,000,000 multiplied by the
number of years in the Performance Cycle for such Award.  In
addition, the aggregate amount paid to any employee with respect
to all Awards of Performance Units for which the Performance
Cycle ends in any one year shall not exceed $3,000,000.

     3.     Eligible Employees.  The employees
eligible to receive Awards of Performance Units under the 1994
Long Term Incentive Plan shall be the executive officers of the
Company and such other key employees of the Company and its
designated subsidiaries as shall be determined by the Committee.

New Plan Benefits

     The Performance Units that have been awarded to date under
the 1994 Long Term Incentive Plan are shown in the table under
Proposal 2.

Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 3 at the Meeting is required for
approval of Proposal No. 3.  Any shares not voted on Proposal No.
3, whether by abstention, broker non-vote or otherwise, will have
the effect of a negative vote.

     Stockholder approval of the material terms of Performance
Units is being sought in order to qualify certain compensation
thereunder as "performance based" under Section 162(m) of the
Internal Revenue Code .  (See "U.S. Federal Income Tax
Consequences" described under Proposal No. 2.)  If Proposal No. 3
is not approved by stockholders, the Company will consider
whether to implement the material terms without the benefit of
such qualification.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 3.

      PROPOSAL NO. 4--APPROVAL OF THE AMENDED AND RESTATED
                  EMPLOYEE STOCK PURCHASE PLAN


     On July 8, 1994, the Board of Directors approved, subject to
the approval of the stockholders of the Company, an amendment and
restatement of The Reader's Digest Association, Inc. Employee
Stock Purchase Plan (the "Amended Employee Stock Purchase Plan").
The plan was originally approved by the Board and the
stockholders of the Company on November 22, 1989.  The purpose of
the Amended Employee Stock Purchase Plan is to provide an
opportunity for eligible employees to purchase shares of Class A
Nonvoting Common Stock at a discounted price through voluntary,
systematic payroll deductions, without the payment of brokerage
fees.  These employees are thereby provided with a convenient
opportunity to acquire or increase their equity interest in the
Company and an additional incentive to promote the best interests
of the Company and all of its stockholders.

     The Amended Employee Stock Purchase Plan is intended to be
an "employee stock purchase plan" within the meaning of Section
423 of the Internal Revenue Code.

Administration; Amendment and Termination

     The Amended Employee Stock Purchase Plan is administered and
interpreted by a committee of the Company's Directors (the
"Committee") currently comprised of the Company's Compensation &
Nominating Committee.  The Committee's broad powers include
authority, within the limitations provided in the Amended
Employee Stock Purchase Plan, to construe and interpret and
correct defects, omissions and inconsistencies in the Amended
Employee Stock Purchase Plan.

     The Board of Directors may at any time and from time to time
amend, suspend or terminate the Amended Employee Stock Purchase
Plan in whole or in part, provided, however, that no amendment,
suspension or termination may adversely affect the rights of a
participant with respect to an outstanding offering without the
participant's consent.  The Amended Employee Stock Purchase Plan
will terminate when all or substantially all of the shares
reserved thereunder have been issued.

Eligible Employees

     Generally, all regular, full-time employees of the Company
and of certain designated subsidiaries at the commencement of a
Purchase Period who have been employed for at least 30 days and
whose customary employment is for more than 20 hours per week and
for not less than five months in any calendar year are eligible
to participate in the Amended Employee Stock Purchase Plan.
Currently, approximately 2,450 employees are eligible to
participate.

Shares Offered and Purchasable

     A total of 1,650,000 shares of Class A Nonvoting Common
Stock has been reserved for issuance under the Amended Employee
Stock Purchase Plan.  The shares delivered under the Amended
Employee Stock Purchase Plan may be newly issued, treasury or
reacquired shares.  The Committee has the authority to determine
whether or not each offering will be made, the number of shares
(up to 330,000 per year, unless otherwise determined by the
Board) to be offered, the timing of the offering and the duration
of each Purchase Period.  A Purchase Period is generally a six-
month period, commencing on January 1 or July 1, during which
payroll deductions are made under the Amended Employee Stock
Purchase Plan.

     The Committee also has authority to determine the number of
shares to be offered in a Purchase Period, the maximum percentage
of an employee's payroll that may be deducted to purchase shares,
and the maximum number of shares that any employee may purchase
in any Purchase Period.  No participant may purchase shares under
the Amended Employee Stock Purchase Plan (and all other employee
stock purchase plans) at a rate in excess of $25,000 of fair
market value for any calendar year.

Purchase Price

     The purchase price of shares of Class A Nonvoting Common
Stock in any offering under the Amended Employee Stock Purchase
Plan is 85% of the lower of the fair market value of the Class A
Nonvoting Common Stock on the first day and last business days of
the Purchase Period, unless a greater percentage is determined by
the Committee and the Board.  So long as the Class A Nonvoting
Common Stock remains listed on the New York Stock Exchange, "fair
market value" is the mean between the high and low sales prices
on the New York Stock Exchange on the applicable date.

Method of Purchase of Shares

     Shares of Class A Nonvoting Common Stock are purchased under
the Amended Employee Stock Purchase Plan with automatic payroll
deductions made pursuant to voluntary employee elections.
Amounts held by the Company for the purchase of shares under the
Amended Employee Stock Purchase Plan are held as part of the
general corporate assets of the Company.  The Company bears all
administrative expenses of the Amended Employee Stock Purchase
Plan and any brokerage expenses incurred upon the purchase of
shares under the Amended Employee Stock Purchase Plan.

Other Information

     The rights to purchase shares under the Amended Employee
Stock Purchase Plan may not be assigned or transferred (except by
will or the laws of descent and distribution).  The number and
kind of shares purchasable under the Amended Employee Stock
Purchase Plan, and the purchase price thereof, are subject to
appropriate adjustment in the event of certain changes in the
capital stock of the Company, including stock dividends and
splits, recapitalizations, reorganizations, mergers,
consolidations, split-ups, combinations or exchanges of shares,
and certain distributions, reclassifications and warrants,
options and rights offerings.

U.S. Federal Income Tax Consequences

     The Amended Employee Stock Purchase Plan is intended to
qualify as an "employee stock purchase plan," as defined in
Section 423 of the Internal Revenue Code.  If the employee holds
shares acquired thereunder until a date that is more than two
years from the first date of the relevant Purchase Period and one
year from the date of purchase, the employee must report as
ordinary income in the year of disposition of the shares (or at
death) the lesser of (a) the excess of the fair market value of
the shares at the time of disposition (or death) over the
purchase price and (b) the excess of the fair market value of the
shares on the first day of the relevant Purchase Period over the
option price.  For this purpose the option price is 85% of the
fair market value of the shares on the first day of the Purchase
Period (assuming the shares are offered at a 15% discount).  Any
additional income is treated as long-term capital gain.  If these
holding period requirements are met, the Company is not entitled
to any deduction for tax purposes.  If the employee does not meet
the holding period requirements, the employee recognizes at the
time of disposition of the shares ordinary income equal to the
difference between the price paid for the shares and fair market
value on the purchase date, irrespective of the price at which
the employee disposes of the shares, and an amount equal to such
ordinary income is deductible by the Company, subject to the
deduction limitation of Section 162(m).  Any gain or loss
realized on the disposition of the shares will be capital gain or
loss, and will be long-term gain or loss if the shares were held
for more than one year.

New Plan Benefits

     Because the Amended Employee Stock Purchase Plan is based on
voluntary participation, benefits thereunder are not
determinable.
Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 4 at the Meeting is required for
approval of Proposal No. 4.  Any of such shares not voted on
Proposal No. 4, whether by abstention, broker non-vote or
otherwise, will have the effect of a negative vote.

     Stockholder approval of the Amended Employee Stock Purchase
Plan is being sought in order to make available to participants
the tax advantages of compliance with Section 423 of the Internal
Revenue Code and to make available certain exemptions under
Section 16 of the Securities Exchange Act of 1934.  If the
Amended Employee Stock Purchase Plan is not approved by
stockholders, the Company will continue to implement the current
version of The Reader's Digest Association, Inc. Employee Stock
Purchase Plan in the form that has previously been approved by
stockholders.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 4.



                                
       SUBMISSION OF STOCKHOLDER PROPOSALS AND NOMINATIONS


     Pursuant to Securities and Exchange Commission rules and the
Company's By-Laws, proposals of stockholders intended to be
submitted at the 1995 Annual Meeting of Stockholders must be
received by the Company at its principal executive offices on or
before May 28, 1995 to be eligible for inclusion in the Company's
notice of meeting, proxy statement and accompanying proxy card
for such meeting or to be introduced from the floor at such
meeting.

     The Company's By-Laws also provide that notice of proposed
stockholder nominations for election of directors must be given
to the Corporate Secretary of the Company not less than 14 or
more than 50 days prior to a meeting called to elect directors.
Such notice must contain certain information about each proposed
nominee including age, business and residence addresses,
principal employment, number of shares of Class B Voting Common
Stock beneficially owned (with evidence of such ownership) and
such other information as would be required in a proxy statement
soliciting proxies for the election of such proposed nominee, and
a signed consent of the nominee to serve as a director if
elected.



                          MISCELLANEOUS


     The Board of Directors is not aware at the date hereof of
any matter proposed to be presented at the Meeting other than the
election of Directors nominated in the Proxy Statement.  If any
other matter is properly presented, the persons named in the
accompanying proxy card will have discretionary authority to vote
thereon according to their best judgment.

     It is expected that a member of KPMG Peat Marwick LLP, the
Company's independent auditors, will attend the Annual Meeting to
respond to any appropriate questions that may be asked by
stockholders.

     The Company's Annual Report to Stockholders is being mailed
with this Proxy Statement.  It is not to be deemed a part of the
proxy solicitation material and is not incorporated herein by
reference.

     A copy of the Company's 1994 annual report on Form 10-K
filed with the Securities and Exchange Commission (without
exhibits) will be made available to stockholders without charge
upon written request to the Vice President, Investor Relations,
The Reader's Digest Association, Inc., Pleasantville, NY  10570-
7000.


                                  By   Order  of  the  Board   of
                                  Directors:
                                  
                                  
                                  
                                  
                                  CONNIE K. BECK
                                  Connie K. Beck
                                  Vice President, Corporate
                                  Secretary and Associate General
                                  Counsel

September 28, 1994















             Map of route to Sheraton Stamford Hotel












                     Sheraton Stamford Hotel
                    One First Stamford Place
                  Stamford, Connecticut  06902
                          203-967-2222


From Manhattan, Southern Connecticut and Westchester:  Follow New
England Thruway (I-95) North to Exit 7 (Greenwich Avenue).  At
end of ramp turn right, then make another quick, sharp right into
First Stamford Place.  Hotel is at the end of road.

From Northern Connecticut on New England Thruway:  Follow I-95
South to Stamford, Exit 6 (West Avenue).  At the end of the ramp,
turn left at the light.  Go under the I-95 overpass.  Go to the
next light and turn left onto the entrance ramp of I-95 North.
Go to the next exit which is Exit 7 (Greenwich Avenue).  At the
end of the ramp turn right, then make another quick, sharp right
turn into First Stamford Place.  Hotel is at the end of the road.

From Northern or Southern Connecticut on the Merritt Parkway:
Follow Merritt Parkway to Exit 34 (Long Ridge Road, Rte. 104).
At the end of the exit ramp take Rte. 104 South for 2-1/4 miles.
At a very large merging intersection turn right onto Rte. 137
(Cold Spring Road).  Bear left onto Washington Boulevard.
Continue on Rte. 137 straight to Tresser Boulevard intersection.
Turn right onto Tresser Boulevard (Rte. 1).  Then take second
left onto Greenwich Avenue.  Go straight, under I-95 overpass.
Turn right at second set of lights into First Stamford Place.
Hotel is at end of road.

Reader's Digest and the Pegasus logo are registered trademarks of
              The Reader's Digest Association, Inc.

                         [Logo]        Printed on recycled paper.

                                                       Appendix 1
                                
              THE READER'S DIGEST ASSOCIATION, INC.
                                
       PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The  undersigned hereby appoints each of CONNIE K.  BECK  AND
ANTHONY  W.  RUGGIERO  as  attorney  and  proxy,  with  power  of
substitution, to represent the undersigned and vote as designated
below  all  the  shares of Class B Voting Common Stock  that  the
undersigned  may  be entitled to vote at the  Annual  Meeting  of
Stockholders of THE READER'S DIGEST ASSOCIATION, INC. to be  held
November  11,  1994, and at any adjournments  thereof,  with  all
powers  the  undersigned would possess if personally present,  on
the  proposals  described  in the Notice  of  Meeting  and  Proxy
Statement of the Board of Directors and in accordance with  their
discretion  of the Board of Directors on any other business  that
may come before the meeting.

    Please mark, date and sign your name exactly as it appears on
this  proxy  card  and  return this proxy card  in  the  enclosed
envelope.  For shares registered jointly, each joint owner should
sign.   Persons  signing  in  a  representative  capacity  (e.g.,
attorney, executor, administrator, trustee, guardian, etc.) or as
an officer of a corporation should indicate their capacity, title
or office.

          THIS PROXY IS CONTINUED ON THE REVERSE SIDE.
      PLEASE SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY.

                                                              Please
                                                        [X]  mark your
                                                             votes as
                                                               this

                CLASS B COMMON

The Board of Directors recommends a vote FOR Proposals 1, 2, 3,
and 4.


                                                       WITHHELD
1 ELECTION OF DIRECTORS                  FOR            FOR ALL
  Nominees:  George V. Grune,            [ ]              [ ]
  James P. Schadt, Melvin R. Laird,
  William G. Bowen, Lynne V. Cheney,
  M. Christine DeVita, James E. Preston,
  Robert G. Schwartz, Walter V. Shipley,
  C.J. Silas


WITHHELD FOR:  (Write that nominee's name in the
space provided below).




2 APPROVAL OF 1994                  FOR    AGAINST   ABSTAIN
  KEY EMPLOYEE LONG                 [ ]      [ ]      [  ]
  TERM INCENTIVE PLAN

3 APPROVAL OF MATERIAL              [ ]      [ ]      [  ]
  TERMS OF PERFORMANCE
  UNIT GOALS

4 APPROVAL OF AMENDED               [ ]      [ ]      [  ]
  EMPLOYEE STOCK
  PURCHASE PLAN


Receipt is hereby acknowledged of The Reader's Digest
Association, Inc. Notice of Meeting and Proxy Statement.


   Signature(s)                                                 Date
   NOTE:  Please sign as name appears hereon.  Joint owners
   should each sign.  When signing as attorney, executor,
   administrator, trustee or guardian, please give full title as
   such.

                                                       Appendix 2
                                
        THE READER'S DIGEST EMPLOYEES PROFIT-SHARING PLAN
              THE READER'S DIGEST ASSOCIATION, INC.
                                
CONFIDENTIAL VOTING DIRECTION TO THE TRUSTEE, SOLICITED ON BEHALF
                    OF THE BOARD OF DIRECTORS

    I  hereby  direct  State Street Bank and  Trust  Company,  as
Trustee  under The Reader's Digest Employee Profit-Sharing  Plan,
to vote as directed on the reverse side my proportionate interest
in  the  shares  of Class B Voting Common Stock of  THE  READER'S
DIGEST  ASSOCIATION, INC. held in the Stock Fund under that  Plan
at  the  Annual  Meeting of Stockholders of THE  READER'S  DIGEST
ASSOCIATION,  INC.  to  be held November 11,  1994,  and  at  any
adjournments  thereof, on the proposals described in the Notice of
Meeting and Proxy Statement of  the  Board  of Directors.
          (Please note any change of address below.)


Proportionate interest in shares-
shares of
a total of 1,515,159 shares of
Class B Voting Common Stock
in the Stock Fund

     To be completed, signed and dated on the reverse side.


                                                              Please
                                                        [X]  mark your
                                                             votes as
                                                               this

The Board of Directors recommends a vote FOR Proposals 1, 2, 3,
and 4.


                                                       WITHHELD
1 ELECTION OF DIRECTORS                  FOR            FOR ALL
  Nominees:  George V. Grune,            [ ]              [ ]
  James P. Schadt, Melvin R. Laird,
  William G. Bowen, Lynne V. Cheney,
  M. Christine DeVita, James E. Preston,
  Robert G. Schwartz, Walter V. Shipley,
  C.J. Silas


WITHHELD FOR:  (Write that nominee's name in the
space provided below).




2 APPROVAL OF 1994                  FOR    AGAINST   ABSTAIN
  KEY EMPLOYEE LONG                 [ ]      [ ]      [  ]
  TERM INCENTIVE PLAN

3 APPROVAL OF MATERIAL              [ ]      [ ]      [  ]
  TERMS OF PERFORMANCE
  UNIT GOALS

4 APPROVAL OF AMENDED               [ ]      [ ]      [  ]
  EMPLOYEE STOCK
  PURCHASE PLAN


The Trustee will vote your proportionate interest in the shares
of Class B Voting Common Stock in the Stock Fund as you direct.
IF YOU SIGN BELOW, BUT DO NOT GIVE ANY INSTRUCTIONS, THE TRUSTEE
WILL VOTE YOUR PROPORTIONATE INTEREST IN THOSE SHARES 'FOR' THE
PROPOSALS LISTED HEREIN.


                                               Dated:              ,1994
          Signature of Participant
          (Please date, and sign exactly as your name is printed
           hereon.)
         
                                                     Appendix 3
                                
              THE READER'S DIGEST ASSOCIATION, INC.
                                
                                
                                
           1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN
                                
                                
                            ARTICLE I
                             Purpose
                                
    The  purpose  of  this  1994  Key Employee  Long Term
Incentive Plan (the "Plan") is to enable  The Reader's  Digest
Association, Inc. (the "Company") to  offer  key employees  
of  the  Company and Designated Subsidiaries  (defined
below)   performance-based  stock  incentives  and  other  equity
interests  in  the  Company and other incentive  awards,  thereby
attracting,  retaining  and rewarding  such  key  employees,  and
strengthening  the mutuality of interests between  key  employees
and the Company's shareholders.


                           ARTICLE II
                           Definitions
                                
   For  purposes  of this  Plan,  the following terms shall have
the following meanings:

   2.1   "Award" shall mean any award under  this  Plan of any 
Stock Option, Stock Appreciation  Right, Restricted Stock, 
Performance Shares, Performance Units or  Other
Stock-Based Award.  All Awards shall be granted by, confirmed by,
and  subject to the terms of, a written agreement executed by the
Company and the Participant.

  2.2   "Board" shall mean the Board of Directors of the Company.

  2.3  "Change in Control" shall have the meaning set forth in Article 12.

  2.4  "Code" shall mean the Internal Revenue Code of 1986, as amended.

  2.5   "Committee"  shall  mean  a committee  of the Board 
appointed from time to time by the  Board consisting  of three
or more Directors, none of  whom  shall  be eligible to receive 
any Award pursuant to this Plan.

  2.6  "Common Stock" means the Class A  non-voting  Common Stock,
$.01 par value  per  share,  of  the Company.

  2.7  "Designated Subsidiary" shall mean  one of such subsidiaries 
of the Company, 80 percent or more of  the voting capital stock 
of which is owned, directly or  indirectly, by the Company, which 
are designated from time to time by the Board.

  2.8  "Disability" shall mean Total Disability as defined in the
Company's Long Term Disability Plan.

  2.9   "Eligible  employees"  shall mean the employees of the 
Company and the Designated Subsidiaries who are eligible pursuant 
to Article 5 to be granted Awards under this Plan.

  2.10  "Fair  Market  Value"   for purposes  of  this  Plan,  
unless  otherwise  required   by   any applicable  provision  of  
the Code  or  any  regulations  issued thereunder, shall mean,
as of any date, the mean between the high and low sales prices 
on the applicable date, or if no sales price is  available for 
such date, the mean between the closing bid and asked  prices 
for such date, of a share of Common Stock  (i)  as reported 
by  the principal national securities exchange  in  the
United  States on which it is then traded, or (ii) if not  traded
on  any  such  national  securities exchange,  as  quoted  on  an
automated  quotation system sponsored by the National Association
of Securities Dealers, or if the Common Stock shall not have been
reported  or quoted on such date, on the first day prior  thereto
on  which the Common Stock was reported or quoted.  If the Common
Stock  is not readily tradeable on a national securities exchange
or any system sponsored by the National Association of Securities
Dealers, its Fair Market Value shall be set by the Board  on  the
advice of an investment advisor in good faith.

  2.11 "Incentive Stock Option" shall mean any Stock Option awarded
under this Plan intended to be  and designated  as an "Incentive 
Stock Option" within the meaning  of Section 422A of the Code.

  2.12  "Non-Qualified Stock Option" shall mean any Stock Option 
awarded under this Plan that is  not an Incentive Stock Option.

  2.13  "Other  Stock-Based  Award" shall mean an Award under
Article 11 of this Plan that is valued in  whole  or  in  part 
by reference to, or  is  payable  in  or otherwise based on, Common Stock.

  2.14  "Participant" shall mean  an employee to whom an Award 
has been made pursuant to this Plan.

  2.15 "Performance Cycle" shall have the meaning set forth in 
Section 10.1.

  2.16  "Performance  Period" shall have the meaning set forth in 
Section 9.1.

  2.17 "Performance Share" shall mean an Award made pursuant to 
Article 9 of this Plan of the right to receive Common Stock or 
cash of an equivalent value at the end of a specified Performance Period.

  2.18 "Performance Unit" shall mean an Award made pursuant to 
Article 10 of this Plan of the right to receive a fixed dollar
amount, payable in cash or Common Stock or a combination of both.

  2.19 "Reference Stock Option" shall have the meaning set forth 
in Section 7.1.

  2.20 "Restricted Stock" shall mean an  Award  of  shares of 
Common Stock under  this  Plan  that  is subject to restrictions 
under Article 8.

  2.21  "Restriction  Period"  shall have the meaning set forth 
in Subsection 8.3(a).

  2.22   "Retirement"  shall  mean termination of employment by 
an employee who is a least 55 years of age after at least 5 years 
of employment by the Company and/or a Designated Subsidiary.

  2.23  "Stock  Appreciation  Right" shall mean the right pursuant
to an Award granted under  Article 7.  A Tandem Stock Appreciation
Right shall mean the right to surrender to the Company all (or a 
portion) of a Stock  Option  in exchange  for an amount equal to 
the difference between  (i)  the Fair  Market  Value, as of 
the date such Stock  Option  (or  such portion  thereof) is 
surrendered, of the shares of  Common  Stock covered by such
Stock Option (or such portion thereof), and  (ii)
the  aggregate  exercise  price of such  Stock  Option  (or  such
portion  thereof).  A Non-Tandem Stock Appreciation  Right  shall
mean  the  right  to  receive an amount equal to  the  difference
between  (x) the Fair Market Value of a share of Common Stock  as
of  the  date  such Right is exercised, and (y) the  Fair  Market
Value  of  a share of Common Stock as of the date such  Right  is
awarded, otherwise than on surrender of a Stock Option.

   2.24  "Stock Option"  or  "Option" shall  mean  any  option to
purchase  shares  of  Common  Stock (including  Restricted  Stock
and  Performance  Shares, if the Committee so determines) granted 
pursuant to Article 6.

   2.25  "Termination of  employment" shall  mean  a  termination 
of service  for  reasons  other  than military or personal leave 
of absence granted by the Company or a transfer  of a Participant
from the  Company  or  a  Designated Subsidiary to another 
Designated Subsidiary or to the Company  or to any affiliate as
defined in Section 414 of the Code.

   2.26   "Transfer"   shall   mean anticipate,  alienate,  attach, 
sell, assign,  pledge,  encumber, charge or otherwise transfer.

   2.27  "Withholding Election" shall have the meaning set forth 
in Section 15.4.


                           ARTICLE III
                         Administration
                                
   3.1  The Committee.  The Plan shall be administered and interpreted 
by the Committee.

   3.2   Awards.  The Committee shall have full authority to grant, 
pursuant to the terms of this Plan, to   eligible   employees:   
(i)  Stock   Options,   (ii)   Stock Appreciation  Rights,  
(iii) Restricted Stock,  (iv)  Performance Shares, (v) Performance 
Units, and (vi) Other Stock-Based Awards.  In particular, the Committee 
shall have the authority:

     (a)  to select the eligible employees to whom Stock Options,
          Stock    Appreciation   Rights,    Restricted    Stock,
          Performance Shares, Performance Units and Other  Stock-
          Based   Awards  may  from  time  to  time  be   granted
          hereunder;

     (b)  to determine whether and to what extent Incentive Stock
          Options,    Non-Qualified    Stock    Options,    Stock
          Appreciation  Rights,  Restricted  Stock,   Performance
          Shares, Performance Units and Other Stock-Based Awards,
          or any combination thereof, are to be granted hereunder
          to one or more eligible employees;

     (c)  to determine the number of shares of Common Stock to be
          covered by each such Award granted hereunder;

     (d)  to determine the terms and conditions, not inconsistent
          with  the  terms  of  this Plan, of any  Award  granted
          hereunder  (including, but not limited  to,  the  share
          price,  any  restriction  or  limitation,  any  vesting
          schedule  or  acceleration thereof, or  any  forfeiture
          restrictions  or  waiver thereof, regarding  any  Stock
          Option  or  other Award and the shares of Common  Stock
          relating thereto, based on such factors, if any, as the
          Committee shall determine, in its sole discretion);

     (e)  to  determine  whether, to what extent and  under  what
          circumstances grants of Options and other Awards  under
          this  Plan  are to operate on a tandem basis and/or  in
          conjunction with or apart from other awards made by the
          Company outside of this Plan;

     (f)  to  determine  whether and under what  circumstances  a
          Stock  Option  may  be settled in cash,  Common  Stock,
          Performance   Shares  and/or  Restricted  Stock   under
          Subsection 6.4(k); and

     (g)  to  determine  whether, to what extent and  under  what
          circumstances  Common Stock and other  amounts  payable
          with  respect  to  an Award under this  Plan  shall  be
          deferred either automatically or at the election of the
          Participant.

   3.3    Guidelines.   Subject   to Article  13  hereof, the 
Committee shall have  the  authority  to adopt, alter and repeal 
such administrative rules, guidelines and practices governing 
this Plan and perform all acts, including the delegation of its 
administrative responsibilities, as  it  shall, from time to 
time, deem advisable; to construe and interpret  the
terms and provisions of this Plan and any Award issued under this
Plan  (and  any  agreements relating thereto); and  to  otherwise
supervise  the  administration of this Plan.  The  Committee  may
correct  any  defect,  supply  any  omission  or  reconcile   any
inconsistency  in this Plan or in any agreement relating  thereto
in  the manner and to the extent it shall deem necessary to carry
this  Plan into effect.  Notwithstanding the foregoing, no action
of  the  Committee under this Section 3.3 shall impair the rights
of any Participant without the Participant's consent.

   3.4    Decisions   Final.  Any decision, interpretation or 
other action made or taken  in  good faith  by or at the direction 
of the Company, the Board,  or  the Committee (or any of its 
members) arising out of or in connection with the Plan shall be 
within the absolute discretion of all  and each of them, as the 
case may be, and shall be final, binding and conclusive on the 
Company and all employees and Participants  and their respective 
heirs, executors, administrators, successors and assigns.

   3.5   Reliance  on  Counsel.   The Company or the Committee 
may consult with legal counsel, who  may be  counsel for the Company 
or other counsel, with respect to its obligations or duties hereunder, 
or with respect to any action or proceeding or any question of law,
and shall not be liable  with respect  to  any  action taken or 
omitted by  it  in  good  faith pursuant to the advice of such counsel.


                           ARTICLE IV
                        Share Limitation

   4.1  Shares.  The maximum aggregate number  of shares of Common 
Stock which may be issued under  this Plan  or  with  respect to 
which Non-Tandem  Stock  Appreciation Rights  may be granted shall
not exceed 6,000,000 shares (subject to any increase or decrease 
pursuant to Section 4.2) which may be either authorized and 
unissued Common Stock or outstanding Common Stock  reacquired 
by  the Company.  No more  than  10%  of  such maximum 
shall be issued under this Plan as Restricted Stock.   If
any Option granted under this Plan shall expire, terminate or  be
cancelled for any reason without having been exercised  in  full,
or  payment shall have been made in other than Common Stock,  the
number  of  unpurchased shares shall again be available  for  the
purposes  of  the Plan; provided, however, that if such  expired,
terminated or cancelled Option shall have been issued  in  tandem
with  a  Stock  Appreciation Right or other Award, none  of  such
unpurchased  shares shall again become available for purposes  of
this  Plan to the extent that the related Right or Award  granted
under  this Plan is exercised.  Further, if any shares of  Common
Stock  granted  hereunder are forfeited or such  Award  otherwise
terminates without the delivery of such shares upon the lapse  of
restrictions, the shares subject to such grant, to the extent  of
such  forfeiture  or termination, shall again be available  under
this Plan.

   4.2  Changes.  In the event of any change in the capital stock 
of the Company by reason of any stock dividend  or  distribution, 
stock split or reverse  stock  split, recapitalization,  
reorganization, merger, consolidation,  split-up,  combination 
or exchange of shares, distribution with respect to  its 
outstanding  Common Stock of capital  stock  other  than
Common Stock, reclassification of its capital stock, issuance  of
warrants  or  options to purchase any Common Stock or  securities
convertible  into  Common Stock, or rights offering  to  purchase
capital  stock at a price below fair market value, or any similar
change  affecting  the  capital stock of the  Company;  then  the
aggregate  number  and  kind of shares which  thereafter  may  be
issued under this Plan, the number and kind of shares subject  to
outstanding  Options  granted under this Plan  and  the  purchase
price thereof, and the number and kind of shares subject to other
outstanding  Awards  (including but  not  limited  to  Awards  of
Restricted   Stock,  Performance  Shares  and  Other  Stock-Based
Awards)  granted under this Plan, shall be appropriately adjusted
consistent  with such change in such manner as the Committee  may
deem equitable to prevent substantial dilution or enlargement  of
the  rights granted to, or available for, Participants under this
Plan, and any such adjustment determined by the Committee in good
faith  shall  be  binding and conclusive on the Company  and  all
Participants and employees and their respective heirs, executors,
administrators, successors and assigns.  Any such adjusted Option
price  shall also be used to determine the amount payable by  the
Company  upon  the  exercise  of  any  Stock  Appreciation  Right
associated with any Stock Option.

   4.3  Purchase Price.  Notwithstanding any provision of this
Plan to the  contrary,  if authorized  but  previously unissued
shares of Common  Stock  are issued  under  this  Plan, such 
shares  shall  be  issued  for  a consideration which 
shall not be less than par value.


                            ARTICLE V
                           Eligibility
                                
   5.1  Senior officers, senior management and key employees of
the Company and its  Designated Subsidiaries  and  members  of 
the  Executive  Committee  of  the Company's  Board of 
Directors are eligible to be granted  Options and  other 
Awards under this Plan.  Eligibility under this  Plan shall 
be determined by the Committee.


                           ARTICLE VI
                          Stock Options
                                
   6.1  Options.  Stock Options may be granted  alone or in 
addition to other Awards granted under  this Plan.  Each Stock 
Option granted under this Plan shall be one  of two types:  
(i) an Incentive Stock Option or (ii) a Non-Qualified Stock Option.

   6.2   Grants.  The Committee shall have  the  authority  to  
grant to any Participant  one  or  more Incentive  Stock  Options,
Non-Qualified Stock Options,  or  both types  of  Stock  Options 
(in each case  with  or  without  Stock Appreciation  Rights); 
provided, however,  that  no  Participant shall  be  granted 
Stock Options or Non-Tandem Stock Appreciation Rights,  or  
both, with respect to a total of more  than  500,000
shares  of  Common Stock during any fiscal year of the  Company.
To  the  extent  that any Stock Option does  not  qualify  as  an
Incentive Stock Option (whether because of its provisions or  the
time  or manner of its exercise or otherwise), such Stock  Option
or the portion thereof which does not qualify shall constitute  a
separate Non-Qualified Stock Option.

   6.3    Incentive  Stock  Options.  Anything in the Plan to the
contrary notwithstanding, no term  of this   Plan  relating  to  
Incentive  Stock  Options   shall   be interpreted,  amended  or
altered, nor shall  any  discretion  or authority  granted  under 
the Plan be  so  exercised,  so  as  to disqualify  the Plan under 
Section 422A of the Code, or,  without the  consent  of  the 
Participants affected,  to  disqualify  any Incentive Stock Option 
under such Section 422A.

   6.4   Terms  of Options.   Options granted  under this Plan 
shall be subject to the following  terms and  conditions  and  
shall  be in such  form  and  contain  such additional terms 
and conditions, not inconsistent with the  terms
of this Plans, as the Committee shall deem desirable:

     (a)  Option  Price.   The option price per share  of  Common
          Stock  purchasable  under  a  Stock  Option  shall   be
          determined  by the Committee at the time of  grant  but
          shall be not less than 100% of the Fair Market Value of
          the  Common  Stock  at  grant if the  Stock  Option  is
          intended to be an Incentive Stock Option and shall  not
          be less than 85% of the Fair Market Value of the Common
          Stock at grant if the Stock Option is intended to be  a
          Non-Qualified Stock Option.

     (b)  Option  Term.  The term of each Stock Option  shall  be
          fixed  by the Committee, but no Incentive Stock  Option
          shall be exercisable more than ten years after the date
          the  Option  is  granted,  and no  Non-Qualified  Stock
          Option shall be exercisable more than ten years and one
          day after the date the Option is granted.

     (c)  Exercisability.  Stock Options shall be exercisable  at
          such  time  or  times and subject  to  such  terms  and
          conditions  as shall be determined by the Committee  at
          grant;  provided, however, that, except as provided  in
          subsections  (f),  (g)  and (h) below  and  Article  3,
          unless  otherwise determined by the Committee at grant,
          no Stock Option shall be exercisable prior to the first
          anniversary date of the granting of the Option.  If the
          Committee  provides, in its discretion, that any  Stock
          Option   is  exercisable  only  in  installments,   the
          Committee   may   waive   such   installment   exercise
          provisions at any time at or after grant in whole or in
          part,  based on such factors, if any, as the  Committee
          shall determine, in its sole discretion.

     (d)  Method  of  Exercise.  Subject to whatever  installment
          exercise  and  waiting  period provisions  apply  under
          subsection (c) above, Stock Options may be exercised in
          whole or in part at any time during the option term, by
          giving  written  notice  of  exercise  to  the  Company
          specifying the number of shares to be purchased.   Such
          notice  shall be accompanied by payment in full of  the
          purchase  price  in  such form  as  the  Committee  may
          accept.   If  and  to  the  extent  determined  by  the
          Committee  in  its sole discretion at or  after  grant,
          payment in full or in part may also be made in the form
          of  Common Stock (other than Restricted Stock) owned by
          the Participant (and for which the Participant has good
          title free and clear of any liens and encumbrances)  or
          Restricted  Stock, or by reduction  in  the  number  of
          shares issuable upon such exercise based, in each case,
          on  the  Fair Market Value of the Stock on the  payment
          date as determined by the Committee (without regard  to
          any  forfeiture restrictions applicable  to  Restricted
          Stock).   No  shares  of Stock shall  be  issued  until
          payment, as provided herein, therefor has been made.  A
          Participant   shall  generally  have  the   rights   to
          dividends or other rights of a shareholder with respect
          to  shares subject to the Option when the optionee  has
          given  written  notice of exercise, has paid  for  such
          shares as provided herein, and, if requested, has given
          the   representation   described   in   Section   15.1.
          Notwithstanding the foregoing, if payment in full or in
          part has been made in the form of Restricted Stock,  an
          equivalent number of shares of Common Stock  issued  on
          exercise  of  the Option shall be subject to  the  same
          restrictions  and conditions, and during the  remainder
          of  the Restriction Period, applicable to the shares of
          Restricted Stock surrendered therefor.

     (e)  Non-Transferability of Options.  No Stock Option  shall
          be  Transferable by the Participant otherwise  than  by
          will  or  by the laws of descent and distribution,  and
          all  Stock  Options  shall be exercisable,  during  the
          Participant's lifetime, only by the Participant.

     (f)  Termination by Death.  Subject to subsection (j) below,
          if  a  Participant's employment by  the  Company  or  a
          Designated  Subsidiary terminates by reason  of  death,
          any  Stock  Option  held  by such  Participant,  unless
          otherwise  determined by the Committee at grant,  shall
          be  fully vested and may thereafter be exercised by the
          legal representative of the estate, for a period of one
          year (or such other period as the Committee may specify
          at  grant)  from the date of such death  or  until  the
          expiration  of  the stated term of such  Stock  Option,
          whichever period is the shorter.

     (g)  Termination  by  Reason  of  Disability.   Subject   to
          subsection (j) below, if a Participant's employment  by
          the  Company  or a Designated Subsidiary terminates  by
          reason  of  Disability, any Stock Option held  by  such
          Participant,   unless  otherwise  determined   by   the
          Committee  at  grant,  shall be fully  vested  and  may
          thereafter be exercised by the Participant for a period
          of  three  years (or such other period as the Committee
          may specify at grant) from the date of such termination
          of  employment  or until the expiration of  the  stated
          term  of  such  Stock Option, whichever period  is  the
          shorter;  provided, however, that, if  the  Participant
          dies  within  such  three-year period  (or  such  other
          period  as  the Committee shall specify at grant),  any
          unexercised Stock Option held by such Participant shall
          thereafter be exercisable to the extent to which it was
          exercisable at the time of death for a period of twelve
          months  from  the  date  of such  death  or  until  the
          expiration  of  the stated term of such  Stock  Option,
          whichever  period  is the shorter.   In  the  event  of
          termination  of employment by reason of Disability,  if
          an  Incentive  Stock  Option  is  exercised  after  the
          expiration  of  the  exercise periods  that  apply  for
          purposes of Section 422A of the Code, such Stock Option
          will  thereafter  be  treated as a Non-Qualified  Stock
          Option.

     (h)  Termination  by  Reason  of  Retirement.   Subject   to
          subsection  (j), if a Participant's employment  by  the
          Company or a Designated Subsidiary terminates by reason
          of   Retirement,  any  Stock  Option   held   by   such
          Participant,   unless  otherwise  determined   by   the
          Committee  at  grant,  shall be fully  vested  and  may
          thereafter be exercised by the Participant for a period
          of  three  years (or such other period as the Committee
          may specify at grant) from the date of such termination
          of  employment or the expiration of the stated term  of
          such  Stock  Option, whichever period is  the  shorter;
          provided, however, that, if the Participant dies within
          such  three-year period, any unexercised  Stock  Option
          held   by   such   Participant  shall   thereafter   be
          exercisable, to the extent to which it was  exercisable
          at  the  time  of death, for a period of twelve  months
          from the date of such death or until the expiration  of
          the  stated term of such Stock Option, whichever period
          is  the  shorter.   In  the  event  of  termination  of
          employment  by  reason of Retirement, if  an  Incentive
          Stock  Option is exercised after the expiration of  the
          exercise  periods  that apply for purposes  of  Section
          422A of the Code, such Stock Option will thereafter  be
          treated as a Non-Qualified Stock Option.

     (i)  Other Termination.  Unless otherwise determined by  the
          Committee   at  or  after  grant,  if  a  Participant's
          employment  by  the Company or a Designated  Subsidiary
          terminates  for any reason other than death, Disability
          or   Retirement,  the  Stock  Option  shall   thereupon
          terminate,  except  that  such  Stock  Option  may   be
          exercised, to the extent it was exercisable immediately
          preceding  such  termination, for the lesser  of  three
          months  or the balance of such Stock Option's  term  if
          the  Participant  is involuntarily  terminated  by  the
          Company or the Designated Subsidiary without cause.

     (j)  Incentive Stock Option Limitations.  To the extent that
          the  aggregate Fair Market Value (determined as of  the
          time  of  grant)  of the Common Stock with  respect  to
          which  Incentive Stock Options are exercisable for  the
          first time by the Participant during any calendar  year
          under  the Plan and/or any other stock option  plan  of
          the  Company  or  any subsidiary or parent  corporation
          (within the meaning of Section 425 of the Code) exceeds
          $100,000,  such  Options shall be  treated  as  Options
          which are not Incentive Stock Options.

          To  the extent (if any) permitted under Section 422A of
          the  Code, or the applicable regulations thereunder  or
          any  applicable Internal Revenue Service pronouncement,
          if (i) a Participant's employment with the Company or a
          Designated Subsidiary is terminated by reason of death,
          Disability  or Retirement and (ii) the portion  of  any
          Incentive  Stock  Option that is otherwise  exercisable
          during  the  post-termination  period  specified  under
          subsections  (f),  (g) or (h) above,  computed  without
          regard  to  the $100,000 limitation currently contained
          in  Section  422A(d) of the Code, is greater  than  the
          portion  of  such  Stock  Option  that  is  immediately
          exercisable as an "incentive stock option" during  such
          post-termination period under Section 422A, such excess
          shall  be treated as a Non-Qualified Stock Option.   If
          the   exercise   of  an  Incentive  Stock   Option   is
          accelerated  by  reason  of a Change  in  Control,  any
          portion  of such Option that is not exercisable  as  an
          Incentive  Stock  Option  by  reason  of  the  $100,000
          limitation  contained in Section 422A(d)  of  the  Code
          shall be treated as a Non-Qualified Stock Option.

          Should any of the foregoing provisions not be necessary
          in  order for the Stock Options to qualify as Incentive
          Stock  Options, or should any additional provisions  be
          required, the Committee may amend the Plan accordingly,
          without the necessity of obtaining the approval of  the
          shareholders of the Company.

     (k)  Buyout and Settlement Provisions.  The Committee may at
          any time offer to buy out an Option previously granted,
          based  on  such  terms and conditions as the  Committee
          shall  establish and communicate to the Participant  at
          the time that such offer is made.

          In  addition,  if the Option agreement so  provides  at
          grant  or  is amended (with the Participant's  consent)
          after  grant  and prior to exercise to so provide,  the
          Committee may require that all or part of the shares to
          be  issued  with  respect to the  spread  value  of  an
          exercised Option take the form of Performance Shares or
          Restricted Stock, which shall be valued on the date  of
          exercise on the basis of the Fair Market Value of  such
          Performance  Shares  or  Restricted  Stock   determined
          without  regard  to  the  deferral  limitations  and/or
          forfeiture restrictions involved.

                           ARTICLE VII
                    Stock Appreciation Rights
                                
      7.1   Tandem Stock Appreciation Rights.  Stock Appreciation
Rights  may  be granted in conjunction with all or  part  of  any
Stock Option (a "Reference Stock Option") granted under this Plan
("Tandem  Stock  Appreciation Rights").  In the case  of  a  Non-
Qualified Stock Option, such rights may be granted either  at  or
after  the time of the grant of such Reference Stock Option.   In
the case of an Incentive Stock Option, such rights may be granted
only at the time of the grant of such Reference Stock Option.

      7.2   Terms  and  Conditions of Tandem  Stock  Appreciation
Rights.   Tandem Stock Appreciation Rights shall  be  subject  to
such  terms  and conditions, not inconsistent with the provisions
of  this  Plan, as shall be determined from time to time  by  the
Committee, including the following:

     (a)  Term.   A Tandem Stock Appreciation Right or applicable
          portion  thereof granted with respect  to  a  Reference
          Stock   Option  shall  terminate  and  no   longer   be
          exercisable  upon the termination or  exercise  of  the
          Reference  Stock Option, except that, unless  otherwise
          determined by the Committee, in its sole discretion, at
          the  time  of grant, a Tandem Stock Appreciation  Right
          granted  with respect to less than the full  number  of
          shares covered by the Reference Stock Option shall  not
          be  reduced  until  and then only  to  the  extent  the
          exercise  or termination of the Reference Stock  Option
          causes the number of shares covered by the Tandem Stock
          Appreciation  Right  to exceed  the  number  of  shares
          remaining available and unexercised under the Reference
          Stock Option.

     (b)  Exercisability.  Tandem Stock Appreciation Rights shall
          be  exercisable only at such time or times and  to  the
          extent  that the Reference Stock Options to which  they
          relate  shall  be  exercisable in accordance  with  the
          provisions  of Article 6 and this Article 7;  provided,
          however,  that  any  Tandem  Stock  Appreciation  Right
          granted subsequent to the grant of the Reference  Stock
          Option  shall not be exercisable during the  first  six
          months of its term, except that this special limitation
          shall not apply in the event of death or Disability  of
          the  Participant prior to the expiration  of  the  six-
          month period.

     (c)  Method of Exercise.  A Tandem Stock Appreciation  Right
          may  be  exercised  by an optionee by surrendering  the
          applicable portion of the Reference Stock Option.  Upon
          such  exercise and surrender, the Participant shall  be
          entitled to receive an amount determined in the  manner
          prescribed  in  this Section 7.2.  Stock Options  which
          have been so surrendered, in whole or in part, shall no
          longer  be exercisable to the extent the related Tandem
          Stock Appreciation Rights have been exercised.

     (d)  Payment.    Upon  the  exercise  of  a   Tandem   Stock
          Appreciation Right a Participant shall be  entitled  to
          receive  up  to,  but no more than, an amount  in  cash
          and/or  shares of Common Stock equal in  value  to  the
          excess  of the Fair Market Value of one share of Common
          Stock over the option price per share specified in  the
          Reference  Stock  Option multiplied by  the  number  of
          shares   in   respect  of  which   the   Tandem   Stock
          Appreciation Right shall have been exercised, with  the
          Committee  having the right to determine  the  form  of
          payment.

     (e)  Non-Transferability.  Tandem Stock Appreciation  Rights
          shall be Transferable only when and to the extent  that
          the underlying Stock Option would be Transferable under
          Subsection 6.4(e) of the Plan.

     (f)  Deemed  Exercise of Reference Stock Option.   Upon  the
          exercise  of  a  Tandem Stock Appreciation  Right,  the
          Reference  Stock Option or part thereof to  which  such
          Stock Appreciation Right is related shall be deemed  to
          have  been  exercised for the purpose of the limitation
          set  forth  in Article 4 of the Plan on the  number  of
          shares of Common Stock to be issued under the Plan.

     7.3  Non-Tandem Stock Appreciation Rights.  Non-Tandem Stock
Appreciation Rights may also be granted without reference to  any
Stock Options granted under this Plan; provided, however, that no
Participant  shall be granted Stock Options or  Non-Tandem  Stock
Appreciation  Rights, or both, with respect to a  total  of  more
than 500,000 shares of Common Stock during any fiscal year of the
Company.

      7.4   Terms and Conditions of Non-Tandem Stock Appreciation
Rights.  Non-Tandem Stock Appreciation Rights shall be subject to
such  terms  and conditions, not inconsistent with the provisions
of  this  Plan, as shall be determined from time to time  by  the
Committee, including the following:

     (a)  Term.   The  term of each Non-Tandem Stock Appreciation
          Right shall be fixed by the Committee, but shall not be
          greater  than ten years and one day after the date  the
          Right is granted.

     (b)  Exercisability.   Non-Tandem Stock Appreciation  Rights
          shall  be exercisable at such time or times and subject
          to  such terms and conditions as shall be determined by
          the  Committee  at grant; provided, however,  that  any
          Right  shall  not be exercisable during the  first  six
          months of its term, except that this special limitation
          shall not apply in the event of death or Disability  of
          the  Participant prior to expiration of this  six-month
          period.   If the Committee provides, in its discretion,
          that   any   such   Right   is  exercisable   only   in
          installments, the Committee may waive such  installment
          exercise  provisions at any time at or after  grant  in
          whole or in part, based on such factors, if any, as the
          Committee shall determine, in its sole discretion.

     (c)  Method  of  Exercise.  Subject to whatever  installment
          exercise  and  waiting  period provisions  apply  under
          subsection  (b)  above, Non-Tandem  Stock  Appreciation
          Rights may be exercised in whole or in part at any time
          during  the  option term, by giving written  notice  of
          exercise to the Company specifying the number of Rights
          to be exercised.

     (d)  Payment.   Upon  the  exercise of  a  Non-Tandem  Stock
          Appreciation Right a Participant shall be  entitled  to
          receive, for each Right exercised, up to, but  no  more
          than,  an amount in cash and/or shares of Common  Stock
          equal  in value to the excess of the Fair Market  Value
          of  one share of Common Stock on the date the Right  is
          exercised  over the Fair Market Value of one  share  of
          Common  Stock on the date the Right was awarded to  the
          Participant,  with the Committee having  the  right  to
          determine the form of payment.

     (e)  Non-Transferability.  No Non-Tandem Stock  Appreciation
          Right   shall   be  Transferable  by  the   Participant
          otherwise  than by will or by the laws of  descent  and
          distribution, and all such Rights shall be exercisable,
          during   the  Participant's  lifetime,  only   by   the
          Participant.

     (f)  Termination by Death.  If a Participant's employment by
          the  Company  or a Designated Subsidiary terminates  by
          reason  of  death,  any Non-Tandem  Stock  Appreciation
          Right   held  by  such  Participant,  unless  otherwise
          determined  by the Committee at grant, shall  be  fully
          vested  and  may thereafter be exercised by  the  legal
          representative of the estate, for a period of one  year
          (or  such other period as the Committee may specify  at
          grant)  from  the  date  of such  death  or  until  the
          expiration of the stated term of such Right,  whichever
          period is the shorter.

     (g)  Termination by Reason of Disability or Retirement.   If
          a   Participant's  employment  by  the  Company  or   a
          Designated   Subsidiary   terminates   by   reason   of
          Disability   or   Retirement,  any   Non-Tandem   Stock
          Appreciation  Right  held by such  Participant,  unless
          otherwise  determined by the Committee at grant,  shall
          be  fully vested and may thereafter be exercised by the
          Participant for a period of three years (or such  other
          period as the Committee may specify at grant) from  the
          date  of  such termination of employment or  until  the
          expiration of the stated term of such Right,  whichever
          period is the shorter; provided, however, that, if  the
          Participant dies within such three-year period (or such
          other  period as the Committee shall specify at grant),
          any  unexercised  Non-Tandem Stock  Appreciation  Right
          held   by   such   Participant  shall   thereafter   be
          exercisable  to the extent to which it was  exercisable
          at the time of death for a period of twelve months from
          the  date of such death or until the expiration of  the
          stated  term  of such Right, whichever  period  is  the
          shorter.

     (h)  Other Termination.  Unless otherwise determined by  the
          Committee   at  or  after  grant,  if  a  Participant's
          employment  by  the Company or a Designated  Subsidiary
          terminates  for any reason other than death, Disability
          or  Retirement, the Non-Tandem Stock Appreciation Right
          shall  thereupon terminate, except that such Right  may
          be   exercised,  to  the  extent  it  was   exercisable
          immediately preceding such termination, for the  lesser
          of  three months or the balance of the stated  term  of
          such   Right   if   the  Participant  is  involuntarily
          terminated  by the Company or the Designated Subsidiary
          without cause.

      7.5   Cash  Settlements  of  Tandem  and  Non-Tandem  Stock
Appreciation  Rights.   A Participant required  to  file  reports
under  Section 16(a) of the Securities Exchange Act of 1934  with
respect to securities of the Company may receive cash in complete
or   partial   settlement  of  a  Tandem  or   Non-Tandem   Stock
Appreciation  Right only if any election by such  Participant  to
receive  cash  in  full  or  partial  settlement  of  the   Stock
Appreciation Right, as well as any exercise by him of  his  Stock
Appreciation Right for such cash, is made (i) during  the  period
beginning on the third business day following the date of release
for publication of the quarterly or annual summary statements  of
sales  and  earnings  of the Company and ending  on  the  twelfth
business day following such date, or (ii) during any other period
in  which  such  election  or exercise  may  be  made  under  the
provisions of Rule 16b-3 promulgated pursuant to the Act.


                          ARTICLE VIII
                        Restricted Stock

     8.1  Awards of Restricted Stock.  Shares of Restricted Stock
may be issued either alone or in addition to other Awards granted
under  the  Plan.   The  Committee shall determine  the  eligible
persons  to  whom,  and the time or times  at  which,  grants  of
Restricted  Stock  will  be made, the  number  of  shares  to  be
awarded,  the price (if any) to be paid by the recipient (subject
to  Section 8.2), the time or times within which such Awards  may
be  subject  to  forfeiture, the vesting schedule and  rights  to
acceleration thereof, and all other terms and conditions  of  the
Awards.

      The  Committee may condition the grant of Restricted  Stock
upon  the attainment of specified performance goals or such other
factors as the Committee may determine, in its sole discretion.

      8.2   Awards and Certificates.  The prospective Participant
selected  to receive a Restricted Stock Award shall not have  any
rights  with  respect  to  such  Award,  unless  and  until  such
Participant has delivered a fully executed copy of the  agreement
evidencing  the  Award to the Company and has otherwise  complied
with the applicable terms and conditions of such Award.  Further,
such Award shall be subject to the following conditions:

     (a)  Purchase  Price.  Subject to Section 4.3, the  purchase
          price  for shares of Restricted Stock may be less  than
          their par value and may be zero.

     (b)  Acceptance.   Awards  of  Restricted  Stock   must   be
          accepted  within a period of 60 days (or  such  shorter
          period as the Committee may specify at grant) after the
          Award  date,  by  executing a  Restricted  Stock  Award
          agreement  and by paying whatever price  (if  any)  the
          Committee has designated thereunder.

     (c)  Legend.  Each Participant receiving a Restricted  Stock
          Award shall be issued a stock certificate in respect of
          such  shares  of  Restricted Stock.   Such  certificate
          shall  be  registered in the name of such  Participant,
          and  shall bear an appropriate legend referring to  the
          terms, conditions, and restrictions applicable to  such
          Award, substantially in the following form:

          "The   anticipation,  alienation,   attachment,   sale,
          transfer, assignment, pledge, encumbrance or charge  of
          the  shares of stock represented hereby are subject  to
          the  terms and conditions (including forfeiture) of The
          Reader's Digest Association, Inc. (the "Company")  1994
          Key  Employee Long Term Incentive Plan and an Agreement
          entered  into  between  the registered  owner  and  the
          Company  dated                 .  Copies of  such  Plan
          and  Agreement are on file at the principal  office  of
          the Company."

     (d)  Custody.   The Committee shall require that  the  stock
          certificates evidencing such shares be held in  custody
          by  the  Company until the restrictions  thereon  shall
          have lapsed, and that, as a condition of any Restricted
          Stock  Award,  the Participant shall have  delivered  a
          duly signed stock power, endorsed in blank, relating to
          the Common Stock covered by such Award.

      8.3  Restrictions and Conditions.  The shares of Restricted
Stock  awarded  pursuant to this Plan shall  be  subject  to  the
following restrictions and conditions:

     (a)  Restriction Period.  Subject to the provisions of  this
          Plan  and the Award agreement, during a period  set  by
          the  Committee commencing with the date of  such  Award
          (the  "Restriction Period"), the Participant shall  not
          be  permitted  to  Transfer shares of Restricted  Stock
          awarded  under  this Plan.  Within  these  limits,  the
          Committee, in its sole discretion, may provide for  the
          lapse  of  such  restrictions in installments  and  may
          accelerate  or waive such restrictions in whole  or  in
          part,  based on service, performance and/or such  other
          factors  or criteria as the Committee may determine  in
          its sole discretion.

     (b)  Rights  as  Shareholder.  Except as  provided  in  this
          subsection   (b)   and  subsection   (a)   above,   the
          Participant shall have, with respect to the  shares  of
          Restricted  Stock, all of the rights  of  a  holder  of
          shares  of  Common Stock of the Company  including  the
          right to receive any dividends.  The Committee, in  its
          sole  discretion, as determined at the time  of  Award,
          may  permit or require the payment of dividends  to  be
          deferred.

     (c)  Termination  of Employment.  Subject to the  applicable
          provisions  of the Award agreement and this Plan,  upon
          termination  of  a  Participant's employment  with  the
          Company  or  a  Designated Subsidiary  for  any  reason
          during  the  Restriction Period, all Restricted  Shares
          still  subject to restriction will vest or be forfeited
          in accordance with the terms and conditions established
          by the Committee at grant.

     (d)  Hardship.   In  the event of hardship or other  special
          circumstances  of a Participant whose  employment  with
          the Company or a Designated Subsidiary is involuntarily
          terminated  (other than for cause), the Committee  may,
          in  its sole discretion, waive in whole or in part  any
          or  all  remaining restrictions with  respect  to  such
          Participant's shares of Restricted Stock, based on such
          factors as the Committee may deem appropriate.

     (e)  Lapse  of  Restrictions.  If and when  the  Restriction
          Period  expires  without  a  prior  forfeiture  of  the
          Restricted  Stock  subject to such Restriction  Period,
          the certificates for such shares shall be delivered  to
          the  Participant.  All legends shall  be  removed  from
          said  certificates  at  the time  of  delivery  to  the
          Participant.


                           ARTICLE IX
                       Performance Shares

     9.1  Award of Performance Shares.  Performance Shares may be
awarded either alone or in addition to other Awards granted under
this Plan.  The Committee shall determine the eligible persons to
whom  and the time or times at which Performance Shares shall  be
awarded,  the number of Performance Shares to be awarded  to  any
person,  the  duration  of the period (the "Performance  Period")
during  which,  and the conditions under which,  receipt  of  the
Shares  will  be deferred, and the other terms and conditions  of
the Award in addition to those set forth in Section 9.2.

           The  Committee may condition the grant of  Performance
Shares upon the attainment of specified performance goals or such
other  factors  or criteria as the Committee shall determine,  in
its sole discretion.

      9.2   Terms  and  Conditions.  Performance  Shares  awarded
pursuant  to  this  Article 9 shall be subject to  the  following
terms and conditions:

     (a)  Non-Transferability.    Subject   to   the   applicable
          provisions  of  the  Award  agreement  and  this  Plan,
          Performance Share Awards may not be Transferred  during
          the Performance Period.

     (b)  Dividends.    Unless   otherwise  determined   by   the
          Committee  at the time of Award, amounts equal  to  any
          dividends  declared during the Performance Period  with
          respect to the number of shares of Common Stock covered
          by  a  Performance Share Award will not be paid to  the
          Participant.

     (c)  Payment.   Subject  to  the  provisions  of  the  Award
          agreement  and  this  Plan, at the  expiration  of  the
          Performance Period, share certificates and/or  cash  of
          an  equivalent value (as the Committee may determine in
          its   sole  discretion)  shall  be  delivered  to   the
          Participant, or his legal representative, in  a  number
          equal  to  the vested shares covered by the Performance
          Share Award.

     (d)  Termination  of Employment.  Subject to the  applicable
          provisions  of the Award agreement and this Plan,  upon
          termination  of  a  Participant's employment  with  the
          Company  or  a  Designated Subsidiary  for  any  reason
          during  the  Performance Period for a given Award,  the
          Performance  Shares  in  question  will  vest   or   be
          forfeited  in accordance with the terms and  conditions
          established by the Committee at grant.

     (e)  Accelerated  Vesting.   Based on  service,  performance
          and/or  such other factors or criteria, if any, as  the
          Committee may determine, the Committee may, at or after
          grant, accelerate the vesting of all or any part of any
          Performance  Share  Award  and/or  waive  the  deferral
          limitations for all or any part of such Award.

     (f)  Hardship.   In  the event of hardship or other  special
          circumstances  of a Participant whose  employment  with
          the Company or a Designated Subsidiary is involuntarily
          terminated  (other than for cause), the Committee  may,
          in  its  sole discretion, based on such factors as  the
          Committee  may deem appropriate, waive in whole  or  in
          part  any  or all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of  the
          Participant's Performance Shares.


                            ARTICLE X
                        Performance Units

      10.1 Award of Performance Units.  Performance Units may  be
awarded either alone or in addition to other Awards granted under
this Plan.  The Committee shall determine the eligible persons to
whom  and  the time or times at which Performance Units shall  be
awarded,  the  number of Performance Units to be awarded  to  any
person,  the  duration  of the period (the  "Performance  Cycle")
during  which,  and the conditions under which,  a  Participant's
right  to  Performance  Units will  be  vested,  the  ability  of
Participants to defer the receipt of payment of such  Units,  and
the  other terms and conditions of the Award in addition to those
set forth in Section 10.2.

     A Performance Unit shall have a fixed dollar value.

     The Committee may condition the vesting of Performance Units
upon  the attainment of specified performance goals or such other
factors or criteria as the Committee shall determine, in its sole
discretion.

      10.2  Terms and Conditions.  The Performance Units  awarded
pursuant  to  this Article 10 shall be subject to  the  following
terms and conditions:

     (a)  Non-Transferability.    Subject   to   the   applicable
          provisions  of  the  Award  agreement  and  this  Plan,
          Performance Unit Awards may not be Transferred.

     (b)  Vesting.   At the expiration of the Performance  Cycle,
          the  Committee shall determine the extent to which  the
          performance   goals   have  been  achieved,   and   the
          percentage of the Performance Units of each Participant
          that have vested.

     (c)  Payment.  Subject to the applicable provisions  of  the
          Award agreement and this Plan, at the expiration of the
          Performance Cycle, cash and/or share certificates of an
          equivalent value (as the Committee may determine in its
          sole discretion) shall be delivered to the Participant,
          or  his  legal representative, in payment of the vested
          Performance  Units  covered  by  the  Performance  Unit
          Award.

     (d)  Termination  of Employment.  Subject to the  applicable
          provisions  of the Award agreement and this Plan,  upon
          termination  of  a  Participant's employment  with  the
          Company  or  a  Designated Subsidiary  for  any  reason
          during  the  Performance Cycle for a given  Award,  the
          Performance Units in question will vest or be forfeited
          in accordance with the terms and conditions established
          by the Committee at grant.

     (e)  Accelerated  Vesting.   Based on  service,  performance
          and/or  such other factors or criteria, if any, as  the
          Committee may determine, the Committee may, at or after
          grant, accelerate the vesting of all or any part of any
          Performance  Unit  Award  and/or  waive  the   deferral
          limitations for all or any part of such Award.

     (f)  Hardship.   In  the event of hardship or other  special
          circumstances  of a Participant whose  employment  with
          the Company or a Designated Subsidiary is involuntarily
          terminated  (other than for cause), the Committee  may,
          in  its  sole discretion, based on such factors as  the
          Committee  may deem appropriate, waive in whole  or  in
          part  any  or all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of  the
          Participant's Performance Units.


                           ARTICLE XI
                    Other Stock-Based Awards

      11.1  Other Awards.  Other Awards of Common Stock and other
Awards  that are valued in whole or in part by reference  to,  or
are payable in or otherwise based on, Common Stock ("Other Stock-
Based  Awards"), including, without limitation, Awards valued  by
reference to subsidiary performance, may be granted either  alone
or  in  addition  to  or  in  tandem with  Stock  Options,  Stock
Appreciation  Rights,  Restricted Stock,  Performance  Shares  or
Performance Units.

           Subject  to the provisions of this Plan, the Committee
shall  have  authority to determine the persons to whom  and  the
time  or times at which such Awards shall be made, the number  of
shares of Common Stock to be awarded pursuant to such Awards, and
all  other  conditions  of the Awards.  The  Committee  may  also
provide for the grant of Common Stock under such Awards upon  the
completion of a specified performance period.

      11.2  Terms and Conditions.  Other Stock-Based Awards  made
pursuant  to  this Article 11 shall be subject to  the  following
terms and conditions:

     (a)  Non-Transferability.    Subject   to   the   applicable
          provisions of the Award agreement and this Plan, shares
          of  Common  Stock  subject to Awards  made  under  this
          Article 11 may not be Transferred prior to the date  on
          which the shares are issued, or, if later, the date  on
          which   any  applicable  restriction,  performance   or
          deferral period lapses.

     (b)  Dividends.    Unless   otherwise  determined   by   the
          Committee  at  the  time  of  Award,  subject  to   the
          provisions  of the Award agreement and this  Plan,  the
          recipient  of an Award under this Article 11  shall  be
          entitled to receive, currently or on a deferred  basis,
          dividends or dividend equivalents with respect  to  the
          number  of shares of Common Stock covered by the Award,
          as   determined  at  the  time  of  the  Award  by  the
          Committee, in its sole discretion.

     (c)  Vesting.   Any  Award  under this Article  11  and  any
          Common Stock covered by any such Award shall vest or be
          forfeited  to  the  extent so  provided  in  the  Award
          agreement, as determined by the Committee, in its  sole
          discretion.

     (d)  Waiver   of   Limitation.   In   the   event   of   the
          Participant's Retirement, Disability or  death,  or  in
          cases  of special circumstances, the Committee may,  in
          it  sole discretion, waive in whole or in part  any  or
          all  of the limitations imposed hereunder (if any) with
          respect  to  any or all of an Award under this  Article
          11.

     (e)  Price.  Common Stock issued on a bonus basis under this
          Article  11  may  be issued for no cash  consideration;
          Common  Stock  purchased pursuant to a  purchase  right
          awarded  under  this  Article 11  shall  be  priced  as
          determined by the Committee.


                           ARTICLE XII
                  Change in Control Provisions
                                
      12.1 Benefits.  In the event of a Change in Control of  the
Company  (as defined below), and except as otherwise provided  by
the  Committee upon the grant of an Award, the Participant  shall
be entitled to the following benefits:

     (a)  All  outstanding  Stock Options  and  Non-Tandem  Stock
          Appreciation  Rights of such Participant granted  prior
          to  the  Change  in Control shall be fully  vested  and
          immediately exercisable in their entirety.  In its sole
          discretion, the Committee may provide for the  purchase
          of  any such Stock Options by the Company or Designated
          Subsidiary for an amount of cash equal to the excess of
          the  Change in Control price (as defined below) of  the
          shares  of Common Stock covered by such Stock  Options,
          over   the  aggregate  exercise  price  of  such  Stock
          Options.  For purposes of this Section 12.1, Change  in
          Control  price shall mean the higher of (i) the highest
          price per share of Common Stock paid in any transaction
          related to a Change in Control of the Company, or  (ii)
          the highest Fair Market Value per share of Common Stock
          at any time during the 60-day period preceding a Change
          in Control.

     (b)  All  Performance  Share  Awards  and  Performance  Unit
          Awards  of such Participant granted prior to the Change
          in  Control  shall  vest,  at  a  minimum,  as  if  the
          applicable Performance Period or Performance Cycle  had
          ended upon such Change in Control and the determination
          of  the extent to which any specified performance goals
          or  targets  had been achieved had been  made  at  such
          time.

     (c)  The  restrictions  to  which any shares  of  Restricted
          Stock  of such Participant granted prior to the  Change
          in Control are subject shall lapse as if the applicable
          Restriction  Period  had  ended  upon  such  Change  in
          Control.

       Any  determination  by  the  Committee  made  pursuant  to
paragraph  (a)  of  this  Section 12.1 may  be  made  as  to  all
outstanding  Awards  or  only  as to certain  outstanding  Awards
specified by the Committee and any such determination may be made
prior to or after a Change in Control.

      12.2  Change  in Control.  A "Change in Control"  shall  be
deemed   to   occur  if  (1)  there  shall  be  consummated   any
consolidation  or merger of the Company with or  into  any  other
corporation, any corporate reorganization involving the  Company,
any  sale,  lease, exchange or other transfer (in one transaction
or  a  series  of related transactions) of all, or  substantially
all,  of  the  assets  of  the Company,  or  any  sale  or  other
disposition of shares of capital stock of the Company, and (2) as
a  result  of  such consolidation, merger, reorganization,  sale,
lease, exchange or other disposition, (A) any person or group (as
such  terms  are  used in Sections 13(d)(3) and 14(d)(2)  of  the
Securities  Exchange  Act  of 1934,  as  amended  (the  "Exchange
Act")),  shall  have  become  the beneficial  owner  (within  the
meaning  of  Rule 13d-3 under the Exchange Act) of a majority  of
the  Company's outstanding voting stock, or (B) any person  other
than  the Company shall be the beneficial owner of the assets  of
the  Company as described above; provided, however, that the non-
employee  members  of  the  Board  immediately  prior   to   such
transaction  may determine that a Change in Control for  purposes
of  the Plan has not occurred where control is to be acquired by:
(i) an employee stock ownership plan of the Company; (ii) a group
of persons who immediately prior to the transaction were officers
and  senior  employees of the Company; (iii) an entity  organized
directly  or indirectly by persons who immediately prior  to  the
transaction were officers and senior employees of the Company and
who  upon  consummation of the transaction will be  officers  and
employees  of the Company and of the acquiring entity, will  have
representation on the Board of Directors of the acquiring  entity
and  will  own at least 10% of the voting shares of the acquiring
entity;  (iv)  an entity or entities that acquire shares  of  the
Company  in  a  corporate reorganization  or  restructuring  that
involves  no  substantial  change  in  the  effective  beneficial
ownership  or  control of the Company; (v) any one or  more  non-
profit   organizations  designated  by  the  Board  of  Directors
pursuant to this Section 12.2(v) at least 12 months prior to  the
Change in Control; (vi) a person or persons who at the time of or
prior  to  the transaction announce their intention  to  make  no
substantial change in the composition of the Board; provided, how
ever,  that if during the 24 months after a transaction  referred
to  in  this clause (vi) of Section 12.2, individuals who at  the
beginning of such period constituted the entire Board shall cease
for  any  reason  to  constitute a majority  thereof  unless  the
election  of  each  new director who was not a  director  at  the
beginning of such period was approved by a vote of at least  two-
thirds  of  the directors then still in office who were directors
at  the  beginning  of the period, a Change in Control  shall  be
deemed  to  have occurred as of the date the composition  of  the
Board is so changed.

      12.3  Limitation.   In the event that  any  benefits  to  a
Participant  under this Plan, either alone or together  with  any
other  payments or benefits otherwise owed to the Participant  by
the  Company or a Designated Subsidiary on or after a  Change  in
Control  would,  in the Company's good faith opinion,  be  deemed
under Section 280G of the Code, or any successor provision, to be
parachute payments, the benefits under this Plan shall be reduced
to  the  extent necessary in the Company's good faith opinion  so
that  no  portion  of  the  benefits  provided  herein  shall  be
considered  excess parachute payments under Section 280G  of  the
Code  or  any  successor  provision.  The  Company's  good  faith
opinion shall be conclusive and binding upon the Participants.


                          ARTICLE XIII
              Termination or Amendment of the Plan

      13.1  Termination or Amendment.  Notwithstanding any  other
provision of this Plan, the Board may at any time, and from  time
to time, amend, in whole or in part, any or all of the provisions
of  the  Plan (including any amendment deemed necessary to ensure
that  the  Company  may  comply with any  regulatory  requirement
referred  to in Article 15), or suspend or terminate it entirely,
retroactively  or  otherwise;  provided,  however,  that,  unless
otherwise  required  by  law, the rights of  a  Participant  with
respect  to  Options  or  other  Awards  granted  prior  to  such
amendment, suspension or termination, may not be impaired without
the  consent  of such Participant and, provided further,  without
the  approval of the holders of the Company's stock  entitled  to
vote,  no  amendment  may be made which would  (i)  increase  the
aggregate  number of shares of Common Stock that  may  be  issued
under this Plan (except by operation of Section 4.2); (ii) change
the  definition  of  employees eligible to receive  Stock  Awards
under  this  Plan; (iii) decrease the option price of  any  Stock
Option to less than 100% of the Fair Market Value on the date  of
grant for a Stock Option intended to be an Incentive Stock Option
or to less than 85% of the Fair Market Value on the date of grant
for  a  Stock Option intended to be a Non-Qualified Stock Option;
or (iv) extend the maximum option period under Section 6.4 of the
Plan.

           The  Committee may amend the terms of any Stock Option
or    other   Award   theretofore   granted,   prospectively   or
retroactively, but, subject to Article 4 above, no such amendment
or  other action by the Committee shall impair the rights of  any
holder  without  the  holder's consent.  The Committee  may  also
substitute new Stock Options for previously granted Stock Options
having  higher option exercise prices than the new Stock  Options
being substituted therefor.


                           ARTICLE XIV
                          Unfunded Plan

      14.1  Unfunded  Status of Plan.  This Plan is  intended  to
constitute   an  "unfunded"  plan  for  incentive  and   deferred
compensation.   With  respect  to any  payments  as  to  which  a
Participant has a fixed and vested interest but which are not yet
made  to  a Participant by the Company, nothing contained  herein
shall give any such Participant any rights that are greater  than
those of a general creditor of the Company.


                           ARTICLE XV
                       General Provisions
                                
       15.1  Legend.   The  Committee  may  require  each  person
purchasing shares pursuant to a Stock Option or other Award under
the  Plan  to represent to and agree with the Company in  writing
that  the Participant is acquiring the shares without a  view  to
distribution thereof.  In addition to any legend required by this
Plan,  the  certificates for such shares may include  any  legend
which the Committee deems appropriate to reflect any restrictions
on Transfer.

           All  certificates for shares of Common Stock delivered
under the Plan shall be subject to such stock transfer orders and
other restrictions as the Committee may deem advisable under  the
rules,  regulations and other requirements of the Securities  and
Exchange  Commission, any stock exchange upon which the Stock  is
then listed or any national securities exchange system upon whose
system the Stock is then quoted, any applicable Federal or  state
securities  law,  and  any  applicable  corporate  law,  and  the
Committee  may cause a legend or legends to be put  on  any  such
certificates to make appropriate reference to such restrictions.

      15.2  Other  Plans.  Nothing contained in this  Plan  shall
prevent  the Board from adopting other or additional compensation
arrangements, subject to shareholder approval if such approval is
required;   and   such  arrangements  may  be  either   generally
applicable or applicable only in specific cases.

      15.3  No  Right to Employment.  Neither this Plan  nor  the
grant  of  any  Option or other Award hereunder  shall  give  any
Participant  or  other  employee  any  right  with   respect   to
continuance  of employment by the Company or any subsidiary,  nor
shall they be a limitation in any way on the right of the Company
or  any  subsidiary by which an employee is employed to terminate
his employment at any time.

     15.4 Withholding of Taxes.  The Company shall have the right
to  deduct from any payment to be made pursuant to this Plan,  or
to  otherwise require, prior to the issuance or delivery  of  any
shares  of  Common  Stock or the payment of any  cash  hereunder,
payment by the Participant of, any Federal, state or local  taxes
required by law to be withheld.

            The   Committee  may  permit  any  such   withholding
obligation  to be satisfied by reducing the number of  shares  of
Common  Stock otherwise deliverable.  A person required  to  file
reports  under  Section 16(a) of the Securities Exchange  Act  of
1934  with respect to securities of the Company may elect to have
a sufficient number of shares of Common Stock withheld to fulfill
such  tax obligations (hereinafter a "Withholding Election") only
if the election complies with such conditions as are necessary to
prevent  the  withholding of such shares from  being  subject  to
Section  16(b) of the Securities Exchange Act of  1934.   To  the
extent  necessary  under then current law, such conditions  shall
include  the  following:  (x) the Withholding Election  shall  be
subject  to  the  disapproval  of  the  Committee  and  (y)   the
Withholding  Election is made (i) during the period beginning  on
the  third  business  day  following  the  date  of  release  for
publication  of  the  quarterly or annual summary  statements  of
sales  and  earnings  of the Company and ending  on  the  twelfth
business  day  following such date, (ii) six  months  before  the
Stock Award becomes taxable, or (iii) during any other period  in
which a Withholding Election may be made under the provisions  of
Rule  16b-3 promulgated pursuant to the Act.  Any fraction  of  a
share  of  Common Stock required to satisfy such tax  obligations
shall be disregarded and the amount due shall be paid instead  in
cash by the Participant.

      15.5  No Assignment of Benefits.  No Option, Award or other
benefit  payable  under  this  Plan shall,  except  as  otherwise
specifically provided by law, be Transferable in any manner,  and
any  attempt to Transfer any such benefit shall be void, and  any
such benefit shall not in any manner be liable for or subject  to
the  debts, contracts, liabilities, engagements or torts  of  any
person  who  shall be entitled to such benefit, nor shall  it  be
subject  to  attachment  or legal process  for  or  against  such
person.

     15.6 Listing and Other Conditions.

     (a)  As  long  as  the Common Stock is listed on a  national
          securities  exchange or system sponsored by a  national
          securities  association, the issue  of  any  shares  of
          Common Stock pursuant to an Option or other Award shall
          be  conditioned upon such shares being listed  on  such
          exchange  or  system.   The  Company  shall   have   no
          obligation  to issue such shares unless and until  such
          shares  are  so listed, and the right to  exercise  any
          Option or other Award with respect to such shares shall
          be suspended until such listing has been effected.

     (b)  If  at any time counsel to the Company shall be of  the
          opinion  that any sale or delivery of shares of  Common
          Stock pursuant to an Option or other Award is or may in
          the   circumstances  be  unlawful  or  result  in   the
          imposition of excise taxes under the statutes, rules or
          regulations of any applicable jurisdiction, the Company
          shall have no obligation to make such sale or delivery,
          or  to make any application or to effect or to maintain
          any  qualification or registration under the Securities
          Act  of 1933, as amended, or otherwise with respect  to
          shares  of  Common Stock or Awards, and  the  right  to
          exercise  any Option or other Award shall be  suspended
          until,  in  the opinion of said counsel, such  sale  or
          delivery  shall  be lawful or will not  result  in  the
          imposition of excise taxes.

     (c)  Upon termination of any period of suspension under this
          Section  15.6,  any Award affected by  such  suspension
          which  shall not then have expired or terminated  shall
          be  reinstated as to all shares available  before  such
          suspension and as to shares which would otherwise  have
          become  available during the period of such suspension,
          but  no  such suspension shall extend the term  of  any
          Option.

      15.7  Governing  Law.   This  Plan  and  actions  taken  in
connection herewith shall be governed and construed in accordance
with  the  laws of the State of New York (regardless of  the  law
that  might otherwise govern under applicable New York principles
of conflict of laws).

     15.8 Construction.  Wherever any words are used in this Plan
in  the  masculine gender they shall be construed as though  they
were  also  used in the feminine gender in all cases  where  they
would  so  apply, and wherever any words are used herein  in  the
singular  form they shall be construed as though they  were  also
used in the plural form in all cases where they would so apply.

      15.9 Liability.  No member of the Board, no employee of the
Company and no member of the Committee (nor the Committee itself)
shall  be  liable  for  any act or action hereunder,  whether  of
omission or commission, by any other member or employee or by any
agent to whom duties in connection with the administration of the
Plan  have  been delegated or, except in circumstances  involving
his  bad  faith, gross negligence or fraud, for anything done  or
omitted to be done by himself.

      15.10   Other Benefits.  No Award payment
under  this  Plan  shall be deemed compensation for  purposes  of
computing  benefits under any retirement plan of the  Company  or
its  subsidiaries nor affect any benefits under any other benefit
plan  now  or subsequently in effect under which the availability
or amount of benefits is related to the level of compensation.

      15.11   Costs.  The Company shall bear all
expenses  incurred in administering this Plan, including expenses
of issuing Common Stock pursuant to any Awards hereunder.

      15.12   No  Right to Same Benefits.   The
provisions  of Awards need not be the same with respect  to  each
Participant, and such Awards to individual Participants need  not
be the same in subsequent years.


                           ARTICLE XVI
                     Effective Date of Plan

      The Plan shall become effective upon the date specified  by
the  Board  in its resolution adopting the Plan, subject  to  the
approval of the Plan by the holders of a majority of the  capital
stock  of  the Company entitled to vote thereon within  one  year
after  the Plan is adopted.  Any grants of Awards hereunder prior
to  such  approval shall be effective when made (unless otherwise
specified  by the Committee at the time of grant), but  shall  be
conditioned  on, and subject to, such approval  of  the  Plan  by
shareholders.


                          ARTICLE XVII
                          Term of Plan

     No Stock Option, Stock Appreciation Right, Restricted Stock,
Performance  Shares, Performance Unit or Other Stock-Based  Award
shall  be  granted  pursuant to the Plan on or  after  the  tenth
anniversary of the earlier of the date the Plan is adopted or the
date  of  shareholder approval but Awards granted prior  to  such
tenth anniversary may extend beyond that date.


                          ARTICLE XVIII
                          Name of Plan

       This   Plan  shall  be  known  as  "The  Reader's   Digest
Association, Inc. 1994 Key Employee Long Term Incentive Plan."


                                                       Appendix 4
                                
              THE READER'S DIGEST ASSOCIATION, INC.
                                
                 ______________________________
                                
                  EMPLOYEE STOCK PURCHASE PLAN
         (Amendment and Restatement as of July 8, 1994)
                 ______________________________
                                
                                
                                
   1.  PURPOSE.

    The Employee Stock Purchase Plan (the "Plan") of The Reader's
Digest  Association, Inc. (the "Company") is designed to  provide
an   opportunity  for  the  employees  of  the  Company  and  its
Designated Subsidiaries (defined below) to purchase shares of the
Company's  nonvoting  common stock,  $.01  par  value  per  share
("Common  Stock") through voluntary automatic payroll  deductions
and  to encourage such employees to continue in the employ of and
to  exert  their best efforts on behalf of the Company  and  such
subsidiaries.   The  Plan is intended to be  an  "employee  stock
purchase  plan" within the meaning of Section 423 of the Internal
Revenue Code of 1986, as amended (the "Code").

   2.  CERTAIN TERMS.

        (a) This Plan shall be administered and interpreted by  a
committee appointed by the Board of Directors of the Company (the
"Board") as set forth in Section 12 (the "Committee").

       (b) "Designated Subsidiaries" shall mean such subsidiaries
of  the  Company, 80 percent or more of the total combined voting
power  of  all  classes of stock of which is owned,  directly  or
indirectly,  by the Company, which are designated  from  time  to
time by the Board or the Committee.

        (c) "Offering" shall mean an offering of shares of Common
Stock ("Shares") for purchase hereunder.

        (d)  "Purchase Period" shall mean a period of up  to  six
months during which payroll deductions are to be made pursuant to
the  Plan.  Unless otherwise provided by the Committee,  Purchase
Periods shall commence on January 1 and July 1 and shall  be  six
months in duration.

        (e) "Gross Payroll Amount" shall mean the gross amount of
pay  an  employee would receive at each regular pay period before
the  deduction of withholding, FICA, medical and dental premiums,
medical  reimbursement accounts, amount contributed  to  a  trust
pursuant to a qualified cash or deferred compensation arrangement
under  Section  401(k) of the Code, and all other amounts  to  be
withheld,  including deductions under this Plan,  but  after  the
deduction  of  amounts withheld pursuant to deferred compensation
arrangements.

        (f)  An "Enrollment Period" shall mean the period of  ten
business  days  beginning  before the first  day  of  a  Purchase
Period.

   3.  OFFERING UNDER THE PLAN; ELECTION TO PURCHASE.

        (a)  In  each  instance,  the Committee  shall  determine
whether or not there will be an Offering.  If the Committee shall
decide  that there shall be an Offering, the Committee shall,  in
advance  of the Offering, determine: (i) the first and last  days
of  the  Offering  and the Purchase Period,  (ii)  the  aggregate
number  of  Shares to be offered in a Purchase Period, (iii)  the
maximum percentage of an employee's Gross Payroll Amount that  he
may elect for payroll deductions described in Section 8, and (iv)
the  maximum  number, if any, of Shares which  any  employee  may
purchase  in any Purchase Period during such Offering; and  shall
give each eligible employee written notice of such determinations
prior to the commencement of the Enrollment Period.

        (b) Each eligible employee may elect to buy Shares in any
Purchase  Period  by completing, signing and  delivering  to  the
Company,   an  Election  and  Authorization  form  in  the   form
prescribed  by  the  Company prior to  the  commencement  of  the
Purchase Period which:

            (i)  specifies  the percentage of his  Gross  Payroll
Amount  (not  in excess of the maximum set by the  Committee)  he
elects to have deducted and applied to purchase Shares hereunder;

           (ii)   authorizes the Company to make (or receive from
a   Designated   Subsidiary)  the  specified   periodic   payroll
deductions from his compensation during such Purchase  Period  or
until  such earlier date as (x) he shall cancel or (if  permitted
by  the Committee) modify his authorization by filing an executed
cancellation or modification (in the time and form prescribed  by
the  Company)  with the Company, (y) he shall have purchased  the
maximum  number  of  Shares he is entitled  to  purchase  in  the
Purchase Period, or (z) he shall have terminated employment  with
the Company or Designated Subsidiary for purposes of Section 8 of
this Plan; and

            (iii)   specifies  the  exact name  in  which  Shares
purchased  by him in the Purchase Period are to be issued,  which
shall be the full legal name of the employee.

        (c)  Each eligible employee who elects to participate  in
the  Plan  during any Enrollment Period shall remain enrolled  in
the  Plan  and  shall continue to participate in each  successive
Offering until the employee's authorization is cancelled  or  the
employee ceases to be eligible to participate in the Plan.

   4.  ELIGIBLE EMPLOYEES.

    All  regular, full-time employees of the Company and  of  the
Designated Subsidiaries at the commencement of a Purchase  Period
shall be eligible employees under this Plan with respect to  such
Purchase Period, except:

        (a)  employees  who at the commencement of  the  Purchase
Period  have  been  employed  by  the  Company  or  a  Designated
Subsidiary for less than 30 days;

       (b) employees whose customary employment by the Company or
a  Designated Subsidiary at the commencement of a Purchase Period
is 20 hours or less per week;

       (c) employees whose customary employment by the Company or
a  Designated Subsidiary at the commencement of a Purchase Period
is for not more than five months in any calendar year; and

        (d)  any  employee who, as of the first day of a Purchase
Period,  would own stock or hold outstanding options to  purchase
stock,  possessing in the aggregate (as determined under Sections
423  and  424  of  the Code) five percent or more  of  the  total
combined  voting power or value of all classes of  stock  of  the
Company or of any subsidiary.

   5.  NUMBER OF SHARES PURCHASABLE.

        (a) The maximum number of Shares that may be purchased by
any   eligible  employee  during  a  Purchase  Period  shall   be
determined  by  the  Committee  in  its  sole  discretion.   Such
limitation shall be expressed both as a maximum percentage of  an
eligible employee's Gross Payroll Amount that may be deducted and
applied  to  the  purchase of Shares hereunder (which  percentage
shall  be  uniform as to all eligible employees), and  a  maximum
number  of  Shares that may be purchased by an eligible  employee
hereunder.  An eligible employee may elect to purchase all or any
part  of  such maximum number of Shares by so indicating in  such
employee's Election and Authorization form.

        (b) The amount of any payroll deduction made pursuant  to
Section  8, or of any payment to be made hereunder to an employee
or  his  legal  representative, in a currency other  than  United
States  dollars  shall  be converted to  or  from  United  States
dollars, as the case may be, based on the exchange rate in effect
on  the  date the Company receives such deduction or  makes  such
payment,   respectively.   The  Committee  shall  determine   the
applicable exchange rate by any reasonable method, which  may  be
based  on the exchange rate actually available to the Company  in
the ordinary course of business on the date of such conversion.

        (c) If at any time during a Purchase Period the number of
Shares which all eligible employees have duly elected to purchase
through authorized payroll deductions but which have not yet been
purchased  (the  "aggregate  Shares  elected")  would  cause  the
aggregate number of Shares to be acquired in the Purchase  Period
to  exceed  the number of Shares designated by the  Committee  as
available for purchase in such Purchase Period, the Shares  which
may  thereafter  be purchased by each employee shall  be  reduced
from  the number so elected on a pro rata basis in the proportion
that  the number of Shares so elected by each such employee bears
to  the aggregate number of Shares elected by all such employees.
The  reductions  shall  be determined by  the  Committee  by  any
reasonable  method such that the aggregate number of Shares  sold
in the Purchase Period shall be not more than and as nearly equal
as  possible to the number of Shares originally designated by the
Committee as available for purchase in such Purchase Period.   No
fractional Shares may be purchased unless the Committee otherwise
provides.

        (d) Notwithstanding any other provision of this Plan,  no
employee  shall  be entitled to purchase Shares in  any  Purchase
Period  to the extent such purchase would permit such employee to
accrue (as determined under Section 423 of the Code) the right to
purchase  under  this  Plan and under all  other  employee  stock
purchase plans of the Company and its subsidiaries, the right  or
option  to  so purchase at a rate which exceeds $25,000  of  fair
market value of such stock, determined at the time such right  or
option  is granted, for any calendar year in which such right  or
option is outstanding at any time.

   6.  SHARES SUBJECT TO THE PLAN.

    The  Shares  which  may be offered under  this  Plan  may  be
authorized  and  issued  Common Stock,  authorized  and  unissued
Common  Stock or Common Stock reacquired by the Company and  held
in its treasury. The maximum aggregate number of shares of Common
Stock  which may be made available by the Committee for  purchase
and  issued under this Plan is 1,650,000, subject to any increase
or  decrease pursuant to Section 11.  All Shares offered  in  any
Offering which for any reason are not purchased shall be included
in the Shares available for subsequent Offerings.

   7.  PRICE.
     
    The  price  at which Shares may be purchased in any  Purchase
Period shall be 85% of the lower of the fair market value of  the
Common Stock on the first day of the Purchase Period and the last
day  of  the Purchase Period on which the Common Stock is  traded
(or  if  the Common Stock is not listed for trading, on the  last
business  day of the Purchase Period) or such greater  percentage
as  determined by the Committee with the approval of  the  Board.
As  used  in this Section 7, "fair market value" shall  mean  the
mean  between  the  high and low sales prices on  the  applicable
date,  or if no sales price is available for such date, the  mean
between  the  closing bid and asked prices for such  date,  of  a
Share  of  Common Stock (i) as reported by the principal national
securities  exchange in the United States on  which  it  is  then
traded,  or  (ii)  if not traded on any such national  securities
exchanges,  as quoted on an automated quotation system  sponsored
by  the  National Association of Securities Dealers,  or  if  the
Common Stock shall not have been reported or quoted on such date,
on  the  first  day prior thereto on which the Common  Stock  was
reported or quoted.  If the Common Stock is not readily tradeable
on  a national securities exchange or any system sponsored by the
National Association of Securities Dealers, its fair market value
shall  be set by the Board on the advice of an investment advisor
in good faith.

   8.  PAYROLL   DEDUCTIONS;  PURCHASE  OF  SHARES;   RIGHTS   OF
       CANCELLATION;  RIGHTS  ON  TERMINATION  OF  EMPLOYMENT  OR
       DEATH.

        (a) Except as otherwise provided herein, Shares purchased
under this Plan shall be paid for primarily by payroll deductions
during the Purchase Period.   All funds received under this Plan,
either  through  payroll deductions or cash  deposits,  shall  be
applied to the purchase of Common Stock hereunder as of the  last
day of a Purchase Period on which the Common Stock is traded,  or
if  the  Common  Stock  is not listed for trading,  on  the  last
business  day  of  a  Purchase  Period.   Such  Shares  shall  be
allocated  to  the accounts of individual employees  as  soon  as
practicable after the purchase.

        (b)  Each  employee may cancel his election  to  purchase
additional  Shares  through payroll deductions  in  any  Purchase
Period  under this Plan by giving ten business days prior written
notice  of cancellation to the Company on the form prescribed  by
the  Company.  In such case, no further amounts shall be withheld
for  the  account of such employee through payroll deductions  in
respect of such Purchase Period (but such employee shall  not  be
precluded  from participating in a subsequent Purchase Period  by
reason  of  such  revocation).  Any amount  theretofore  deducted
under  this Plan for such employee's account and not yet  applied
to  the purchase of Shares shall not be paid to the employee  but
shall  be  applied to the purchase of Common Stock in  accordance
with the otherwise applicable provisions of the Plan.

        (c)  If the employment with the Company or any Designated
Subsidiary of any eligible employee who has delivered a completed
and  duly  executed  Election  and  Authorization  form  for  any
Purchase Period (an "electing employee") shall terminate prior to
the  end  of  such Purchase Period because of his  retirement  or
death, or because the subsidiary with which he is employed ceases
to  be a Designated Subsidiary during such Purchase Period, then:
(i)  all  further payroll deductions hereunder shall cease,  (ii)
amounts theretofore deducted under the Plan for his account shall
be  applied  to purchase Shares in accordance with the  otherwise
applicable provisions of the Plan, and (iii) such employee or, in
the  case  of the death of an employee, his legal representative,
may  purchase the number of Shares the employee had  elected  and
would have been eligible to purchase in such Purchase Period  and
which  had  not  yet been purchased by making  a  lump  sum  cash
payment  in  United States dollars to the Company  prior  to  the
expiration of the Purchase Period.  The amount of such  lump  sum
cash payment shall be an amount which, when added to the amounts,
if  any, deducted prior to the employee's retirement or death for
the  purchase of Common Stock in such Purchase Period and not yet
applied  to the purchase of Shares, will be sufficient  to  cover
the purchase price of such number of Shares and such amount shall
be accompanied by a purchase authorization in the form designated
by  the  Company.  For purposes of this Plan, "retirement"  shall
mean termination of employment by an employee who is at least  55
years  of  age  after at least five years of  employment  by  the
Company and/or a Designated Subsidiary.  If the full time regular
employment  of  any  eligible employee  with  the  Company  or  a
Designated  Subsidiary shall terminate prior  to  the  end  of  a
Purchase  Period for any other reason, then the electing employee
shall  be  deemed  to have revoked his election to  have  payroll
deductions  made and applied to purchase Shares in  the  Purchase
Period  as  of  the  date  of  such termination  and  the  amount
theretofore  deducted  under the Plan for  his  account  and  not
applied  to the purchase of Shares shall be paid to such employee
as  soon  as  practicable.  The transfer of an eligible  employee
from the Company or a Designated Subsidiary to another Designated
Subsidiary  or to the Company or to any affiliate as  defined  in
Section  414  of the Code, shall not constitute a termination  of
employment under this Section 8.

       (d) No employee may modify the percentage of Gross Payroll
Amount  that he has elected to have deducted on the Election  and
Authorization form delivered to the Company unless pursuant to  a
revocation  or  cancellation hereunder, or unless  the  Committee
otherwise provides as to all eligible employees.

   9.  ISSUE OF SHARES.

        (a)  No  employee shall have any rights as a  stockholder
with  respect to any Shares which he may elect to purchase  under
the  Plan  prior to the date of purchase of such Shares  for  his
account.   A  statement  reflecting  the  allocation  of   Shares
purchased under the Plan to individual employee accounts shall be
delivered on a periodic basis to the employees.  Upon the request
of  an employee, certificates representing Shares purchased under
this  Plan  for the account of such employee shall be  issued  as
soon as practicable and delivered to such employee.  The cost  of
issuance  of  such  Share certificates  shall  be  borne  by  the
requesting employee.

       (b) The Company shall not be required to issue, or deliver
any  certificates for, Shares of Common Stock prior  to  (i)  the
listing of such Shares on any stock exchange on which the  Common
Stock  may  then  be  listed;  and (ii)  the  completion  of  any
registration or qualification of such Shares under any federal or
state securities or other law, or any ruling or regulation of any
government  body which the Company shall, in its sole discretion,
determine to be necessary or advisable.

   10. ASSIGNABILITY.

    No assignment or transfer by an employee, former employee  or
his  legal  representative of any option,  election  to  purchase
Shares,  or any other interest under this Plan will be recognized
or  of any force or effect; any purported assignment or transfer,
whether voluntary or by operation of law (except by will  or  the
laws  of  descent  and distribution), shall have  the  effect  of
terminating such option, election to purchase or other  interest.
An   employee's  option  and  election  to  purchase   shall   be
exercisable, during his lifetime, only by him.  If an election to
purchase  is  terminated  by reason of  the  provisions  of  this
Section  10,  the only right thereafter continuing shall  be  the
right  to have the amount of payroll deductions then credited  to
the  employee's  account  which have  not  been  applied  to  the
purchase   of   Shares  paid  to  the  employee  or   his   legal
representative.

   11. ADJUSTMENTS IN EVENT OF CHANGE IN CAPITAL STOCK.

   In the event of any change in the capital stock of the Company
by  reason of any stock dividend or distribution, stock split  or
reverse  stock  split, recapitalization, reorganization,  merger,
consolidation,  split-up,  combination  or  exchange  of  shares,
distribution  with  respect to its outstanding  Common  Stock  of
capital  stock other than Common Stock, reclassification  of  its
capital  stock, issuance of warrants or options to  purchase  any
Common  Stock  or  securities convertible into Common  Stock,  or
rights  offering to purchase capital stock at a price below  fair
market  value  other than pursuant to this Plan, or  any  similar
change  affecting  the  capital stock of the  Company;  then  the
aggregate  number  and kind of Shares or other  securities  which
thereafter may be sold under the Plan and the number and kind  of
Shares  or  other  securities which may be  purchased  under  any
outstanding  Offering  and the purchase price  thereof  shall  be
appropriately adjusted consistent with such change in such manner
as  the  Committee  may  deem equitable  to  prevent  substantial
dilution  or  enlargement of the rights granted to, or  available
for,  eligible  employees under the Plan and any such  adjustment
determined  by the Committee in good faith shall be  binding  and
conclusive  on  the  Company,  Designated  Subsidiaries  and  all
employees  and their respective heirs, executors, administrators,
successors and assigns.

   12. ADMINISTRATION OF THE PLAN.

    The  Committee shall be appointed from time to  time  by  the
Board and shall consist of three or more Directors, none of  whom
shall  be  eligible  to participate in the Plan.   The  Committee
shall have full authority to construe and interpret the terms and
provisions  of  the Plan and each Offering hereunder,  to  adopt,
alter  and  repeal  such   administrative rules,  guidelines  and
practices governing this Plan and perform all acts, including the
delegation of its administrative responsibilities, as  it  shall,
from time to time, deem advisable, and to otherwise supervise the
administration  of  the  Plan.  The  Committee  may  correct  any
defect, supply any omission or reconcile any inconsistency in the
Plan,  or  in the terms of any Offering hereunder, in the  manner
and  to the extent it shall deem necessary to carry the Plan into
effect.   Any  decision, interpretation or other action  made  or
taken  in  good faith by or at the direction of the Company,  the
Board, or the Committee (or any of its members) arising out of or
in  connection  with  the  Plan  shall  be  within  the  absolute
discretion of all and each of them, as the case may be, and shall
be  final,  binding  and  conclusive on the  Company,  Designated
Subsidiaries  and  all  employees  and  their  respective  heirs,
executors,     administrators,    successors     and     assigns.
Notwithstanding the foregoing, all employees participating in the
Plan  shall have the same rights and privileges under  the  Plan,
except to the extent permitted by Section 423(b)(5) of the  Code.
No  member of the Board, no employee of the Company and no member
of  the Committee (nor the Committee itself) shall be liable  for
any  act  or action hereunder, whether of omission or commission,
by any other member or employee or by any agent to whom duties in
connection  with  the  administration  of  the  Plan  have   been
delegated  or, except in circumstances involving his  bad  faith,
gross  negligence or fraud, for anything done or  omitted  to  be
done  by himself.  The Company or the Committee may consult  with
legal  counsel,  who  may be counsel for  the  Company  or  other
counsel, with respect to its obligations or duties hereunder,  or
with  respect to any action or proceeding or any question of law,
and  shall  not  be liable with respect to any  action  taken  or
omitted  by  it  in  good faith pursuant to the  advice  of  such
counsel.

   13. COMPLIANCE  WITH GOVERNMENT LAW AND REGULATIONS; GOVERNING
          LAW.

    This Plan, each Offering hereunder, and the obligation of the
Company  to  sell  and deliver Common Stock  hereunder  shall  be
subject  to  all  applicable Federal and state  laws,  rules  and
regulations  and  to  such  approvals  by  any  governmental   or
regulatory agency as may from time to time be required, by or  of
the  country  in which the Company and any Designated Subsidiary,
as  the case may be, is incorporated.  The Board of Directors  of
the  Company  may  make  such changes in  this  Plan  as  may  be
necessary  or desirable, in the opinion of the Board,  to  comply
with  the  laws,  rules and regulations of  any  governmental  or
regulatory  authority, or to be eligible for tax  benefits  under
the Code, or any other laws or regulations of any Federal, state,
local  or  foreign  government.  This Plan and actions  taken  in
connection herewith shall be governed and construed in accordance
with  the  laws of the State of New York (regardless of  the  law
that  might otherwise govern under applicable New York principles
of conflict of laws).

   14. COMPANY'S PAYMENT OF EXPENSES RELATED TO THE PLAN.

    Except as otherwise specifically provided herein, the Company
will  bear  all  expenses  incurred in administering  this  Plan,
including  any  brokerage  fees incurred  upon  the  purchase  of
Shares.

   15. PLAN  AND  RIGHTS TO PURCHASE COMMON STOCK NOT  TO  CONFER
       RIGHT WITH RESPECT TO CONTINUANCE OF EMPLOYMENT.

    This Plan and any Offering or other rights to purchase Common
Stock  granted under this Plan shall not confer upon any employee
any  right  with  respect to continuance  of  employment  by  the
Company or any subsidiary, nor shall they be a limitation in  any
way  on  the right of the Company or any subsidiary by  which  an
employee is employed to terminate his employment at any time.

   16. WITHHOLDING OF TAXES.

   The Company shall have the right to deduct from any payment to
be  made pursuant to this Plan, or to otherwise require, prior to
the issuance or delivery of any Shares or the payment of any cash
hereunder,  payment  by  each eligible  employee  of,  any  taxes
required by applicable law to be withheld.

   The Committee may permit any such withholding obligation to be
satisfied by reducing the number of Shares otherwise deliverable.
A  person  required to file reports under Section  16(a)  of  the
Securities Exchange Act of 1934 with respect to securities of the
Company  may elect to have a sufficient number of Shares withheld
to  fulfill  such  tax  obligations (hereinafter  a  "Withholding
Election") only if the election complies with such conditions  as
are  necessary  to  prevent the withholding of such  Shares  from
being subject to Section 16(b) of the Securities Exchange Act  of
1934.   To  the  extent necessary under then  current  law,  such
conditions  shall  include the following:   (x)  the  Withholding
Election shall be subject to the disapproval of the Committee and
(y)  the  Withholding  Election is made  (i)  during  the  period
beginning on the third business day following the date of release
for publication of the quarterly or annual summary statements  of
sales  and  earnings  of the Company and ending  on  the  twelfth
business  day  following such date, (ii) six  months  before  the
Shares become taxable, or (iii) during any other period in  which
a  Withholding Election may be made under the provisions of  Rule
16b-3  promulgated pursuant to the Act.  Any fraction of a  Share
required to satisfy such tax obligations shall be disregarded and
the amount due shall be paid instead in cash by the employee.

   17. GENERAL.

        (a)  The  Committee shall accumulate and  hold  for  each
employee's  account  any amounts deducted from  his  compensation
pursuant to this Plan and amounts deposited as a lump sum payment
and shall maintain book-entry accounts for each electing employee
to account for payroll deductions made by the employee.  Interest
will  not  be  credited  or  paid with  respect  to  any  account
hereunder.

        (b)  Unless the Committee otherwise provides,  only  full
Shares may be purchased under this Plan.  Fractions of shares may
be   maintained  in  employee  accounts  hereunder;  however,  no
certificates  for fractions of Shares shall be issued.   Instead,
the employee shall receive a cash payment in lieu thereof.

        (c)  In  the event of a termination of the Plan during  a
Purchase  Period,  all  amounts  credited  to  employee  accounts
hereunder  which have not been applied to the purchase of  Shares
shall  be  refunded to the employees for whose accounts they  are
credited.

        (d)   Payment for the purchase price of Shares  hereunder
shall be made in United States dollars.

   18. AMENDMENT OR DISCONTINUANCE.

    Notwithstanding any other provision of this Plan,  the  Board
may  at  any time, and from time to time, amend, in whole  or  in
part,  any  or all of the provisions of the Plan, or  suspend  or
terminate  it  entirely,  retroactively or  otherwise;  provided,
however,  that any such amendment, suspension or termination  may
not,  without the employee's consent, adversely affect any rights
outstanding  at  the  time  of  such  amendment,  suspension   or
termination  to  purchase Shares for the balance  of  a  Purchase
Period  pursuant  to  any  Offering  hereunder.   The  Plan  will
terminate in any event when the Committee determines that all  or
substantially all of the Shares reserved for purposes of the Plan
have been issued.

   19. CONSTRUCTION.

    Wherever  any  words are used in this Plan in  the  masculine
gender  they shall be construed as though they were also used  in
the  feminine gender in all cases where they would so apply,  and
wherever  any  words  are used herein in the singular  form  they
shall  be  construed as though they were also used in the  plural
form  in  all  cases where they would so apply.   The  titles  to
sections  of  this Plan are intended solely as a convenience  and
shall  not  be  used as an aid in construction of any  provisions
thereof.

   20. NAME.

    This Plan shall be known as "The Reader's Digest Association,
Inc. Employee Stock Purchase Plan."

   21. EFFECTIVE DATE.

    The  Plan originally became effective upon November 22,  1989
and  was  approved by the holders of a majority  of  the  capital
stock  of  the  Company entitled to vote thereon on November  22,
1989.   The  effective date of the amended and restated  Plan  is
July  8, 1994, subject to the approval of the Plan by the holders
of a majority of the capital stock of the Company within one year
after the amended and restated plan is adopted.





© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission