READERS DIGEST ASSOCIATION INC
10-Q, 1996-05-13
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                               FORM 10-Q

                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549

        [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                OF THE SECURITIES EXCHANGE ACT OF 1934
                                   
             For the quarterly period ended March 31, 1996
                                   
                                  OR
                                   
       [  ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                OF THE SECURITIES EXCHANGE ACT OF 1934
                                   
           For the transition period from _______ to _______


                    Commission file number: 1-10434


                 THE READER'S DIGEST ASSOCIATION, INC.
        (Exact name of registrant as specified in its charter)

                      Delaware                       13-1726769
           (State or other jurisdiction of        (I.R.S. Employer
           incorporation or organization)        Identification No.)
                                                          
               Pleasantville, New York               10570-7000
      (Address of principal executive offices)       (Zip Code)
                          

                            (914) 238-1000
         (Registrant's telephone number, including area code)

            ______________________________________________

       Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.  Yes [X]  No [  ]

       As of April 30, 1996, the following shares of the registrant's
common stock were outstanding:

Class A Nonvoting Common Stock, $0.01 par value:  86,130,518 shares
Class B Voting Common Stock, $0.01 par value:21,716,057 shares



                                                   Page 1 of 42 pages.
                                                                      
                                   
                 THE READER'S DIGEST ASSOCIATION, INC.
                                   
                          Index to Form 10-Q
                                   
                            March 31, 1996


Part I - Financial Information                    Page No.

The Reader's Digest Association, Inc. and Subsidiaries
Financial Statements (unaudited):

 Consolidated Condensed Statements of Income
  for the three and nine-month periods
  ended March 31, 1996 and 1995                        3

 Consolidated Condensed Balance Sheets
  as of March 31, 1996 and June 30, 1995               4

 Consolidated Condensed Statements of Cash Flows
  for the nine-month periods ended
  March 31, 1996 and 1995                              5

 Notes to Consolidated Condensed Financial Statements  6

Management's Discussion and Analysis
 of Financial Condition and Results of Operations      8


Part II - Other Information                            13

                                   
        THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
              CONSOLIDATED CONDENSED STATEMENTS OF INCOME
      Three and nine-month periods ended March 31, 1996 and 1995
                 (in millions, except per share data)
                              (unaudited)

<TABLE>
                                                                             
                                  Three-month period ended       Nine-month period ended
                                          March 31,                     March 31,
                                   1996            1995           1996           1995
<S>                            <C>           <C>                <C>             <C>
Revenues                       $  747.5      $  793.0           $2,396.6        $2,359.4

Product, distribution and                                                       
 editorial expense                258.2         259.3              821.5           768.5
Promotion, marketing and                                                        
 administrative expense           414.8         435.0            1,274.4         1,229.7
Other operating items             245.0            --              245.0              --
                                                                                
Operating (loss) profit         ( 170.5)         98.7               55.7           361.2

Other income, net                   8.5           7.0               16.4            20.2

(Loss) income before income                                                     
    taxes                        (162.0)        105.7               72.1           381.4

(Benefit) provision for                                                         
income taxes                     ( 48.0)         39.7               37.4           143.0


Net (loss) income              $( 114.0)     $   66.0           $   34.7        $  238.4

(Loss) earnings per share      $  (1.06)     $   0.59           $   0.31        $   2.11

Average common shares                                                           
 outstanding                      107.9         111.7              107.9           112.7


</TABLE>

See accompanying notes to consolidated condensed financial statements.


                                   
        THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
                 CONSOLIDATED CONDENSED BALANCE SHEETS
                As of March 31, 1996 and June 30, 1995
                             (in millions)
                              (unaudited)




                                               March 31,       June 30,
                                                 1996            1995
Assets                                                         
Cash and cash equivalents                     $ 248.3           $ 214.6
Short-term investments                           74.6              93.0
Receivables, net                                489.3             396.4
Inventories                                     237.9             188.6
Prepaid expenses and other current assets       317.0             218.5

Total current assets                          1,367.1           1,111.1

Marketable securities                           100.3             224.5
Property, plant and equipment, net              265.3             256.6
Other noncurrent assets                         322.0             366.5

Total assets                                 $2,054.7          $1,958.7
Liabilities and stockholders' equity                           
Accounts payable                              $ 185.7           $ 224.8
Accrued expenses                                542.1             340.2
Income taxes payable                             80.5              97.5
Unearned revenue                                432.8             391.7
Other current liabilities                        20.6              17.9

Total current liabilities                     1,261.7           1,072.1

Other noncurrent liabilities                    292.0             245.8

Total liabilities                             1,553.7           1,317.9

Capital stock                                    28.2              29.5
Paid-in capital                                 135.8             118.3
Retained earnings                               987.0           1,093.5
Net unrealized gains on certain investments       1.7               5.1
Foreign currency translation adjustment        ( 10.0)            ( 0.3)
Treasury stock, at cost                       ( 641.7)          ( 605.3)

Total stockholders' equity                      501.0             640.8

Total liabilities and stockholders' equity   $2,054.7          $1,958.7




See accompanying notes to consolidated condensed financial statements.
                                   
                                   
        THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
            CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
           Nine-month periods ended March 31, 1996 and 1995
                             (in millions)
                              (unaudited)



                                             Nine-month period ended
                                                    March 31,
                                                 1996           1995
Cash flows from operating activities:                        
Net income                                 $   34.7          $  238.4
Other operating items                         245.0                --
Depreciation and amortization                  35.7              32.5
Other, net                                  ( 206.5)           ( 47.9)

Net change in cash due to operating           108.9             223.0
activities

Cash flows from investing activities:                        
Proceeds from maturities and sales of                        
 short-term investments and marketable        343.0             244.6
securities
Purchases of short-term investments and                      
 marketable securities                      ( 193.6)          ( 123.9)
Other, net                                   ( 60.8)           ( 43.8)

Net change in cash due to investing            88.6              76.9
activities

Cash flows from financing activities:                        
Dividends paid                              ( 141.2)          ( 130.8)
Common stock repurchased                     ( 45.5)          ( 155.0)
Other, net                                     24.3              10.0

Net change in cash due to financing         ( 162.4)          ( 275.8)
activities

Effect of exchange rate changes on cash       ( 1.4)             15.8

Net change in cash and cash equivalents        33.7              39.9

Cash and cash equivalents at beginning of     214.6             183.2
period
Cash and cash equivalents at end of period $  248.3          $  223.1



See accompanying notes to conslidated condensed financial statements.
                                   


        THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
         NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
             (Dollars in millions, except per share data)
                              (unaudited)

(1)  Basis of Presentation

The company reports on a fiscal year beginning July 1.  The three-
month periods ended March 31, 1996 and 1995 are the third fiscal
quarters of fiscal year 1996 and fiscal year 1995, respectively.

The accompanying consolidated condensed financial statements have
not been audited, but in the opinion of management, have been
prepared in conformity with generally accepted accounting principles
applying certain judgments and estimates which include all
adjustments (consisting only of normal recurring adjustments)
considered necessary to present fairly such information.  Operating
results for any interim period are not necessarily indicative of the
results for an entire year due to the seasonality of the company's
business.

(2)  Change in Presentation

In the current year, the company reclassified certain costs and
expenses in the Consolidated Condensed Statements of Income to more
closely reflect its business and internal reporting practices.  There
was no impact on operating profit.  Additionally, certain prior year
amounts in the company's Consolidated Condensed Balance Sheet and
Consolidated Condensed Statement of Cash Flows have been reclassified
to conform with the current year's presentation.

(3)  Loss/Earnings Per Share

Loss/earnings per share is computed by dividing net loss/income,
less preferred stock dividend requirements of $0.3 in each of the
three-month periods ended March 31, 1996 and 1995, and $1.0 in each
of the nine-month periods ended March 31, 1996 and 1995, by the
weighted average number of common shares outstanding during the
period.

(4)  Inventories

                                      March 31,           June 30,
                                         1996               1995
                                                       
Raw materials                       $   45.5             $   32.4
Work-in process                         25.3                 24.7
Finished goods                         167.1                131.5
                                    $  237.9             $  188.6

(5)  Revenues by Business Segments and Geographic Areas

                              Three-month period ended   Nine-month period ended
                                     March 31,                  March 31,
                                 1996          1995         1996          1995
BUSINESS SEGMENTS                                                       
Reader's Digest Magazine      $  181.0      $  180.7     $  548.7       $  539.2
Books and Home Entertainment     520.2         569.4      1,628.6        1,627.6
Products
Special Interest Magazines        22.8          23.3         68.6           66.7
Other Businesses                  23.5          19.6        150.7          125.9

Total revenues                $  747.5      $  793.0     $2,396.6       $2,359.4

GEOGRAPHIC AREAS                                                        
United States                 $  316.7     $  321.2      $1,008.7       $  945.2
Europe                           328.7        371.6       1,057.3        1,098.2
Other Markets                    102.1        100.2         330.6          316.0

Total revenues                $  747.5     $  793.0      $2,396.6       $2,359.4
                                   

(6)  Other Operating Items

Operating profit for the period ended March 31, 1996 includes total
charges of $245.0 ($169.8 after tax or $1.57 per share), comprised of
$204.0 relating primarily to streamlining of the company's
organizational structure and the strategic repositioning of certain
businesses and $41.0 for various claims against the company.

The streamlining of the company's organizational structure will result
in the elimination of approximately 1,300 employee positions from the
worldwide workforce by the end of fiscal 1997 through a combination of
voluntary early retirement incentives and involuntary severance
programs.  Nearly one-half of these positions will be eliminated from
European operations, with the remainder divided between the United
States and Other Markets.

Also associated with the streamlining, and included in Other items in
the table below, are asset write-downs and contract terminations
related to: the redirection of distributor and supplier relationships,
the outsourcing of certain functions where it is cost-beneficial to
the company, building lease terminations, and the discontinuing of
individual products in specific geographic markets.

The strategic repositioning of certain businesses relate in part to
the special interest magazines in the United States, which were re-
assessed for their fit with the overall corporate strategy, including
their ability to attract new customers.  As a result, Travel Holiday
magazine was sold effective March 21, 1996, and certain other
magazines will re-focus their editorial content and their target
audiences.  Other businesses affected were a publishing and book club
business in the United Kingdom, and a children's book club business in
the United States.


The components of the $204.0 charge, as well as reserve balances
remaining at March 31, 1996 , were:

               
                                  Total                     
                                 Charged     Utilized   Remaining

Employee retirement &           $104.4      $ 9.0        $ 95.4
severance benefits
Other items                       51.5       10.4          41.1
Business repositioning            48.1       16.3          31.8

Total                           $204.0      $35.7        $168.3



(7)  Commitments and Contingencies

During the third quarter of fiscal 1996, the company's QSP, Inc.
subsidiary  and the company reached an agreement with the plaintiffs
to settle an antitrust class action lawsuit commenced in December 1993
by the Roman Catholic Bishop of San Diego and the Chino Unified School
District.  The agreement, which is subject to final approval by the
U.S. District Court for the Southern District of California, provides
for QSP, Inc. and the company to deliver up to $40.0 million in retail
value of company products, coupons for discounts on QSP, Inc.
programs, and cash.


                                   
                 The Reader's Digest Association, Inc.
                 Management's Discussion and Analysis
           of Financial Condition and Results of Operations
             (Dollars in millions, except per share data)

Results of Operations

Three-Month  Period Ended March 31, 1996 Compared  With  Three-Month
Period Ended  March 31, 1995

Financial Statement Presentation
In the current year, the company reclassified certain costs and
expenses in the Consolidated Condensed Statements of Income to more
closely reflect its business and internal reporting practices.
There was no impact on operating profit.  Additionally, certain
prior year amounts in the company's Consolidated Condensed Balance
Sheet and Consolidated Condensed Statement of Cash Flows have been
reclassified to conform with the current year's presentation.

Other Operating Items
Operating profit for the quarter ended March 31, 1996 includes total
charges of $245.0 ($169.8 after tax or $1.57 per share), comprised of
$204.0 relating primarily to streamlining of the company's
organizational structure and the strategic repositioning of certain
businesses and $41.0 for various claims against the company. These
charges are recorded in other operating items in the accompanying
Consolidated Condensed Statements of Income for the period ended March
31, 1996.

The streamlining of the company's organizational structure will result
in the elimination of approximately 1,300 employee positions from the
worldwide workforce by the end of fiscal 1997 through a combination of
voluntary early retirement incentives and involuntary severance
programs.  Nearly one-half of these positions will be eliminated from
European operations, with the remainder divided between the United
States and Other Markets.

Also associated with the streamlining are asset write-downs and
contract terminations related to: the redirection of distributor and
supplier relationships, the outsourcing of certain functions where it
is cost-beneficial to the company, building lease terminations, and
the discontinuing of individual products in specific geographic
markets.

The strategic repositioning of certain businesses relate in part to
the special interest magazines in the United States, which were re-
assessed for their fit with the overall corporate strategy, including
their ability to attract new customers.  As a result, Travel Holiday
magazine was sold effective March 21, 1996, and certain other
magazines will re-focus their editorial content and their target
audiences.  Other businesses affected were a publishing and book club
business in the United Kingdom, and a children's book club business in
the United States.


The primary components of the $204.0 charge are as follows: $104.4 of
severance costs associated with the reduction of the worldwide
workforce, $51.5 of other items such as asset write-downs and contract
termination costs, and $48.1 million related to the strategic
repositioning of certain businesses.  As a result of these
initiatives, the company expects to realize approximately $50.0 of
annual pre-tax savings, beginning in fiscal 1997.  Additionally, these
initiatives will require pre-tax cash outlays of approximately $144.0,
the majority of which are expected to occur in fiscal 1997.  The
savings from these actions are not necessarily indicative of
incremental earnings in fiscal 1996 or 1997 as they will help fuel the
company's investment in long-term growth initiatives.

Revenues/Operating Profit
Worldwide revenues for the third quarter of 1996 decreased 6%, to
$747.5, compared with the third quarter of 1995.  On a geographic
basis, this decrease was primarily due to lower revenues in Europe.
The business segment which was the primary contributor to this
decrease was Books and Home Entertainment Products.

The company reported a worldwide operating loss of $170.5 for the
third quarter of 1996, compared with operating profit of $98.7 in
the third quarter of 1995.  This decrease is primarily due to the
charges for other operating items taken in the third quarter of
1996, as discussed above.  Excluding the effect of other operating
items, worldwide operating profit decreased 25% to $74.5 in the
third quarter of 1996, compared with the third quarter of 1995.
This $24.2 decrease was primarily because of higher global paper and
postage costs and lower customer response rates to third quarter
promotional mailings, particularly in Europe. Response rates in
Europe continue to be lower than the prior year.  These factors were
partially offset by the benefit of cost containment initiatives
throughout the company.

Other Income, Net
Other income, net for the third quarter of 1996 increased to $8.5,
compared with $7.0 a year ago.  Significant factors that contributed
to this increase were capital gains ($4.0 in 1996 compared with $0.3
in 1995) offset by lower interest income ($4.9 in 1996 compared with
$10.3 in 1995).

Loss/Earnings Per Share
Loss per share was $1.06 in the third quarter of 1996. Excluding the
effect of other operating items, earnings per share declined 14% to
$0.51 in the third quarter of 1996, compared with $0.59 for the same
period in 1995. Earnings per share was favorably affected by a lower
effective tax rate ($0.04), the reduction in outstanding shares due
to the company's share repurchase program ($0.02), and higher
capital gains ($0.02).

Income Taxes
In the third quarter of 1996 the company re-estimated its full-year
effective tax rate, excluding the effect of other operating items,
downward by one percentage point to 35.5%.  The third quarter of
1996 reflects the cumulative adjustment for year-to-date results.
The decrease in the overall effective tax rate, excluding the effect
of other operating items, to 35.5% in the third quarter of 1996,
compared with 37.5%, in the third quarter of 1995, was primarily
attributable to favorable settlements relating to prior years and
effective tax planning.

Business Segments

Reader's Digest Magazine
Revenues for Reader's Digest Magazine remained relatively flat at
$181.0 for the third quarter of 1996, compared with $180.7 for the
third quarter of 1995.  Global circulation and advertising revenues
remained about even compared with the same period a year ago.
Circulation revenue was impacted by lower circulation levels,
particularly in Europe, offset by higher subscription pricing.
Subscription price increases in Europe and Other Markets were offset
by lower subscription pricing in the United States consistent with
the company's long-term growth strategy.  Globally, advertising rate
increases were offset by decreased advertising pages. Operating
profit for Reader's Digest Magazine decreased during the third
quarter of 1996 compared with the same period a year ago primarily
due to higher paper and postage costs.

Books and Home Entertainment Products
Revenues for Books and Home Entertainment Products decreased 9%, to
$520.2, for the third quarter of 1996 from $569.4 for the third
quarter of 1995.  This decrease was primarily due to decreased unit
sales in Europe.  Global revenues for condensed books and general
books declined substantially, due primarily to lower unit sales in
all geographic areas, particularly in Europe, while video products
reported healthy gains due to higher unit sales, compared with the
same period a year ago. Operating profit for Books and Home
Entertainment Products decreased significantly in 1996 compared with
1995 principally due to performance in Europe, as well as the impact
of the January promotional mailing in the United States, as
discussed below.

Special Interest Magazines
Revenues for Special Interest Magazines decreased 2%, to $22.8 for
the third quarter of 1996 from $23.3 for the third quarter of 1995.
This decrease was attributable to lower circulation revenue
partially offset by higher advertising revenue.  The decrease in
circulation revenue was equally due to lower subscription pricing
and circulation volume.  Advertising revenues increased primarily
due to higher advertising rates. Operating profit increased in 1996
compared with 1995.

Geographic Areas

United States
Revenues in the United States decreased from $321.2 to $316.7, or by
1%, in the third quarter of 1996, compared with the third quarter of
1995.  The decrease was primarily from lower revenues for Books and
Home Entertainment Products due to the timing of promotions and
lower response to this year's January promotional mailing.  Notably,
within Books and Home Entertainment Products, general books reported
lower unit sales as this year's January book offering did not have
the same breadth of appeal as the prior year's book offering.
Operating profit decreased primarily because of the weaker January
promotional mailing, higher paper and postage costs and increased
investment spending, partially offset by the benefit of cost
containment initiatives.

Europe
Revenues in Europe decreased from $371.6 to $328.7, or by 12%, in
the third quarter of 1996, compared with the third quarter of 1995.
Operating profit decreased significantly in 1996 compared with 1995.
These results reflect a weakness in response rates and performance
due to less appealing promotion formats and products offered in the
third quarter of fiscal 1996 and a decline in the number of active
customers.  The company has implemented a program to restore long-
term customer and revenue growth by decreasing the number of
mailings and mail quantities to reduce the promotional intensity
that led to lower customer response.  In addition, the company is
varying its promotional formats and distribution channels and
moderating the rate of price increases.  Due to the long lead times
in planning promotional mailings, changes in local and regional
management, the ongoing changes throughout the company, as well as
external factors, such as the weak overall European consumer economy
and the national and postal strikes in France, the recovery pace is
slower than anticipated.  These factors and circumstances resulted
in lower performance primarily in Books and Home Entertainment
Products.

Other Markets
Revenues in Other Markets increased from $100.2 to $102.1, or by 2%,
in the third quarter of 1996 compared with the third quarter of 1995
due to higher revenues in Reader's Digest magazine partially offset
by a decline in Books and Home Entertainment Products.
Approximately two-thirds of the increase in Reader's Digest magazine
revenue was due to circulation revenue and about one-third due to
advertising.  Within Books and Home Entertainment Products, volume
increases were offset by a lower priced product mix. Operating
profit decreased in 1996 compared with 1995 due primarily to lower
response rates to promotional mailings in South Africa, timing of
promotional mailings in Mexico, and investment in new countries,
which were partially offset by the benefit of cost containment
initiatives.

Corporate Expense
Corporate expense decreased to $10.0, compared with $14.1 in the
third quarter of 1995, principally due to the benefit of cost
containment initiatives.


Nine-Month Period Ended March 31, 1996 Compared With Nine-Month
Period Ended March 31, 1995

Revenues/Operating Profit
Worldwide revenues for the nine-month period ended March 31, 1996
increased 2%, to $2,396.6 compared with the nine-month period ended
March 31, 1995.  Higher revenues in the United States and Other
Markets were offset by lower revenues in Europe, which were
favorably affected by  changes in foreign currency exchange rates.

The company reported worldwide operating profit of $55.7 for the
nine month period ended March 31, 1996, compared with $361.2 in
1995.  This decrease is primarily due to the charges for other
operating items taken in the third quarter of 1996, as discussed
above.  Excluding the effect of other operating items, worldwide
operating profit decreased 17% to $300.7 in the nine-month period
ended March 31, 1996.  This $60.5 decrease was primarily because of
higher paper and postage costs and performance in the company's
European operations, which were favorably affected by changes in
foreign currency exchange rates.

Other Income, Net
Other income, net for the nine-month period ended March 31, 1996
decreased to $16.4, compared with $20.2 a year ago.  This decrease
was primarily because of lower interest income ($16.6 in 1996
compared with $30.7 in 1995), partially offset by lower expense
related to losses on foreign exchange transactions and hedging
activity ($6.2 in 1996 compared with $7.9 in 1995) and the gain on
sale of short-term investments and certain securities ($7.6 in 1996
compared with $1.7 in 1995).

Income Taxes
The company reduced its overall effective tax rate, excluding the
effect of other operating items, to 35.5% in  1996 from 37.5% in
1995.  This decrease was primarily attributable to favorable
settlements relating to prior years, as well as effective tax
planning.

Earnings Per Share
Earnings per share was $0.31 for the nine-month period ended March
31, 1996. Excluding the effect of other operating items, earnings
per share declined 10% to $1.89 for the nine-month period ended
March 31, 1996, compared with $2.11 for the same period in 1995.
Earnings per share was favorably affected by a lower effective tax
rate and the reduction in outstanding shares due to the company's
share repurchase program.



Business Segments

Reader's Digest Magazine
Revenues for Reader's Digest Magazine increased 2%, to $548.7, for
the nine-month period ended March 31, 1996 from $539.2 for the nine-
month period ended March 31, 1995. Approximately two-thirds of this
increase was due to higher advertising revenue and about one-third
due to circulation revenue. The increase in advertising revenues was
primarily attributable to higher rates in the United States and the
company's Other Markets.  Increased advertising pages, primarily in
the United States, also contributed to this increase. Circulation
revenue increased due to higher subscription pricing and the
favorable effect of changes in foreign currency exchange rates
offset by lower circulation levels.  Subscription price increases in
Europe and Other Markets were partially offset by lower subscription
pricing in the United States consistent with the company's long-term
growth strategy.  Operating profit for Reader's Digest Magazine
decreased significantly compared with the same period a year ago.
The effect of higher revenues was more than offset by higher paper
and postage costs and increased promotional spending to retain high-
quality subscribers who purchase the company's other products.

Books and Home Entertainment Products
Revenues for Books and Home Entertainment Products were relatively
flat at $1,628.6 for the nine-month period ended March 31, 1996,
compared with $1,627.6 for the nine-month period ended March 31,
1995. Excluding the effect of changes in foreign currency exchange
rates, revenues decreased 2% compared with the prior year.  This
decrease was primarily due to lower unit sales in Europe.  Notably,
global revenues for series books, music and video products reported
healthy gains, offset by substantially lower revenues for general
books and condensed books.  Operating profit for Books and Home
Entertainment Products decreased in 1996 compared with 1995
principally due to performance in Europe.

Special Interest Magazines
Revenues for Special Interest Magazines increased 3%, to $68.6 for
the nine-month period ended March 31, 1996 from $66.7 for the same
period a year ago.  This increase was primarily attributable to
higher circulation levels and subscription pricing.  The operating
loss decreased in 1996 compared with 1995 due to the increase in
revenues, which more than offset higher paper and postage costs.


Geographic Areas

United States
Revenues in the United States increased from $945.2 to $1,008.7, or
by 7%, in 1996 compared with 1995, of which approximately 5% and 1%
was attributable to Books and Home Entertainment Products and Other
Businesses, respectively.  Within Books and Home Entertainment
Products, the increase was principally due to higher music products
and series books revenues which were primarily attributable to the
launch of a new illustrated book series and increased membership in
music series.  The revenue increase in Other Businesses was due to
higher sales at QSP.  Operating profit decreased in 1996 compared
with 1995 due to higher paper and postage costs and weaker January
mailings, which were partially offset by the benefit of cost
containment initiatives.

Europe
Revenues in Europe decreased from $1,098.2 to $1,057.3, or
by 4%, in 1996 compared with 1995.  Excluding the favorable effects
of foreign currency exchange rates, revenues declined 8%.  Operating
profit decreased significantly in 1996 compared with 1995.  These
results reflect a weakness in response rates and performance, as
discussed above, particularly in Books and Home Entertainment
Products.  Higher paper costs also contributed to the operating
profit decline.

Other Markets
Revenues in Other Markets increased from $316.0 to $330.6, or by 5%,
in 1996 compared with 1995.  Excluding the unfavorable effects of
foreign exchange, revenues increased 10% due to higher sales in all
product lines.  Revenues for Other Businesses increased due to the
acquisition of QSP Canada.  Within Books and Home Entertainment
Products, excluding the unfavorable effects of foreign currency
exchange rates, all product lines reported revenue increases due
primarily to a higher priced product mix.  Operating profit
decreased in 1996 compared with 1995.  The decrease in operating
profit was primarily attributable to higher paper costs and
investments in new countries.

Corporate Expense
Corporate expense decreased to $38.9, compared with $47.2 for the
nine-month period ended March 31, 1995, principally due to the benefit
of cost containment initiatives.

Forward-Looking Information

The company's strategic actions discussed above are expected to
provide initial benefits in the form of improving customer response
rates, reducing product returns and bad debts and rebuilding and
augmenting the customer base throughout 1997 with financial benefits
to follow.  Performance in the company's European operating group is
subject to a number of significant variables and, as it is the
company's largest operating group, overall company earnings per
share for full year fiscal 1996 and 1997 are contingent on this
group's progress.  While the company expects to have fiscal 1996
fourth quarter results that compare very favorably with the fiscal
1995 fourth quarter, it is anticipated that full fiscal year 1996
earnings per share, excluding other operating items, will be
comparable to or slightly below the prior year.

The company seeks to maximize total long-term return to shareholders
and believes that through the expansion of product lines,
distribution channels and promotional programs to attract new and
younger customers it will be able to achieve sustainable growth over
the long term.  However, performance in Europe may prevent the
company from resuming double digit growth in fiscal 1997 as
previously expected and it is too early to determine when the
company will return to a running rate of double-digit growth.

The statements contained in this report, if not historical, are
forward looking statements, that involve risks and uncertainties
that could cause actual results to differ materially from the
financial results described in the forward looking statements.
These risks and uncertainties include the level and rate of progress
in the company's program to stabilize and restore growth in its
operations, particularly in Europe, the effect of worldwide paper
and postage costs, and the ability of the company to achieve
earnings per share growth through internal investment, strategic
alliances, joint ventures and other methods.  The success of the
company's program is in turn dependent on factors such as the
effectiveness of the company's marketing strategies to grow its
customer base and improve customer response rates, the appeal of the
company's mix of products, the company's success at entering into
and collaborating with others to conduct effective strategic
alliances and joint ventures, and general economic conditions.

Liquidity and Capital Resources

March 31, 1996 Compared With June 30, 1995
Cash and cash equivalents, short-term investments and marketable
securities decreased $108.9 to $423.2 at March 31, 1996.  The
decrease results from dividend payments of $141.2 and the repurchase
of Class A nonvoting common stock at a cost of $45.5, exceeding cash
provided by operations of $108.9.  In addition, the Company also
expended $61.5 for investments in strategic alliances and capital
expenditures.

In the third quarter of fiscal 1996, the company paid a $0.45 per
share dividend on its common stock, representing a 13% increase,
compared with $0.40 per share a year ago.  At the current rate, the
company will pay a total dividend of $1.75 per share in fiscal 1996
compared with $1.55 in fiscal 1995.

The company repurchased 1.0 shares of Class A nonvoting common stock
in fiscal 1996.    The company has repurchased approximately 14.6
shares, through March 31, 1996, since its first program was
announced in February 1992.

The company believes that its liquidity, capital resources and cash
flow are sufficient to fund normal capital expenditures, working
capital requirements, the payment of dividends and the company's
share repurchase program.  The company also believes its liquidity,
capital resources and cash flow are sufficient to finance present
plans to expand existing product lines in existing markets, to
identify and develop new products and markets and to enter into
strategic alliances and make small acquisitions.
                                   
                      PART II.  OTHER INFORMATION



Item 1.   LEGAL PROCEEDINGS.

During the third quarter of fiscal 1996, the company's QSP, Inc.
subsidiary  and the company reached an agreement with the plaintiffs
to settle an antitrust class action lawsuit commenced in December 1993
by the Roman Catholic Bishop of San Diego and the Chino Unified School
District.  The agreement, which is subject to final approval by the
U.S. District Court for the Southern District of California, provides
for QSP, Inc. and the company to deliver up to $40.0 million in retail
value of company products, coupons for discounts on QSP, Inc.
programs, and cash.

Item 6.  EXHIBITS AND REPORTS ON FORM 10-K

(a)  Exhibits

     10.1.1    Amendment No. 1 to The Reader's Digest Association,
               Inc. Management Incentive Compensation Plan (effective
               as of April 11, 1996).  (1 page)*
     
     10.3.1    Amendment No. 1 to The Reader's Digest Association,
               Inc. 1994 Key Employee Long Term Incentive Plan
               (effective as of April 11, 1996).  (1 page)*
     
     10.23     Termination Agreement dated as of April 1, 1996 between
               the registrant and James P. Schadt.  (8 pages)*
     
     10.24     Termination Agreement dated as of April 1, 1996 between
               the registrant and Barbara J. Morgan.  (8 pages)*
     
     10.25     Termination Agreement dated as of April 1, 1996 between
               the registrant and Paul A. Soden.  (8 pages)*
     
     10.26     Termination Agreement dated as of April 1, 1996 between
               the registrant and Stephen R. Wilson.  (8 pages)*
     
     27        Financial Data Schedule.  (1 page)
     
*  Denotes a management contract or compensatory plan.

(b)  Reports on Form 8-K

     No reports on Form 8-K were filed for the quarter for which this
report is filed.















                              SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934
the registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.






                              The Reader's Digest Association, Inc.
                                        (Registrant)



Date:  May 13, 1996        By:          Stephen R. Wilson
                                        Stephen R. Wilson
                                        Executive Vice President and
                                        Chief Financial Officer



                                        George S. Scimone
                                        George S. Scimone
                                        Vice President and Controller
                                        Chief Accounting Officer


                                   
                                   
                             EXHIBIT INDEX
                                   
                                   
                                                              
Exhibit                                                             Page
10.1.1         Amendment No. 1 to The Reader's Digest            
               Association, Inc. Management Incentive            
               Compensation Plan (effective as of April 11,
               1996).*
               
10.3.1         Amendment No. 1 to The Reader's Digest            
               Association, Inc. 1994 Key Employee Long Term     
               Incentive Plan (effective as of April 11,
               1996).*
               
               
10.23          Termination Agreement dated as of April 1, 1996   
               between the registrant and James P. Schadt.*      
               
               
10.24          Termination Agreement dated as of April 1, 1996   
               between the registrant and Barbara J. Morgan.*    
               
               
10.25          Termination Agreement dated as of April 1, 1996   
               between the registrant and Paul A. Soden.*        
               
10.26          Termination Agreement dated as of April 1, 1996   
               between the registrant and Stephen R. Wilson.*    
               
27             Financial Data Schedule                           
                                                                 

*  Denotes a management contract or compensatory plan.




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Registrant's
Consolidated Condensed Statement of Income and Consolidated Condensed Balance
Sheet for the nine month period ended March 31, 1996 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>  1,000
<CURRENCY>    U.S.
       
<S>                                        <C>
<PERIOD-TYPE>                                    9-MOS
<FISCAL-YEAR-END>                          JUN-30-1996
<PERIOD-END>                               MAR-31-1996
<EXCHANGE-RATE>                                      1
<CASH>                                         248,300
<SECURITIES>                                    74,600
<RECEIVABLES>                                  724,400
<ALLOWANCES>                                   235,100
<INVENTORY>                                    237,900
<CURRENT-ASSETS>                             1,367,100
<PP&E>                                         607,300
<DEPRECIATION>                                 342,000
<TOTAL-ASSETS>                               2,054,700
<CURRENT-LIABILITIES>                        1,261,700
<BONDS>                                              0
<COMMON>                                         (600)
                                0
                                     28,800
<OTHER-SE>                                     472,800
<TOTAL-LIABILITY-AND-EQUITY>                 2,054,700
<SALES>                                      2,396,600
<TOTAL-REVENUES>                             2,396,600
<CGS>                                          821,500
<TOTAL-COSTS>                                  821,500
<OTHER-EXPENSES>                             1,519,400
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,800
<INCOME-PRETAX>                                 72,100
<INCOME-TAX>                                    37,400
<INCOME-CONTINUING>                             34,700
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    34,700
<EPS-PRIMARY>                                      .31
<EPS-DILUTED>                                      .31
        

</TABLE>


                                
                                                   Exhibit 10.1.1
                                
                       Amendment No. 1 to
              The Reader's Digest Association, Inc.
             Management Incentive Compensation Plan
            (Amended and Restated as of July 1, 1994)

     Effective as of April 11, 1996, The Reader's Digest
Association, Inc. Management Incentive Compensation Plan (Amended
and Restated as of July 1, 1994) (the "Plan") is hereby amended
as follows:

     1.   Section 4.7 of the Plan shall be amended to read in its
entirety as follows:

               4.7  Each award made under the Plan shall be paid
          or allocated as soon as practicable after the close of
          the fiscal year, except as provided in Article V and
          unless otherwise determined by the Committee.  The
          Committee, in its sole discretion, may permit a
          Participant to defer payment of his award under The
          Reader's Digest Association, Inc. Deferred Compensation
          Plan, as such plan may be modified from time to time,
          or any other plan applicable to the Participant.  The
          Committee, in its sole discretion, may permit a
          Participant to elect, under The Reader's Digest
          Association, Inc. 1994 Key Employee Long Term Incentive
          Plan, as such plan may be modified from time to time,
          or any other plan applicable to the Participant, to be
          granted a stock option, stock appreciation right or
          other award thereunder in lieu of receiving payment of
          all or part of an award under this Plan.
          




                                
                                                   Exhibit 10.3.1
                                
                       Amendment No. 1 to
              The Reader's Digest Association, Inc.
           1994 Key Employee Long Term Incentive Plan

     Effective as of April 11, 1996, The Reader's Digest
Association, Inc. 1994 Key Employee Long Term Incentive Plan (the
"Plan") is hereby amended as follows:

     1.   The Plan shall be amended by the addition of Article
XVIV, which shall read in its entirety as follows:

                          ARTICLE XVIV
           Election to Receive Awards in Lieu of Other
                          Compensation
          
               The Committee, in its sole discretion, may permit
          a Participant to elect pursuant to this Plan, on such
          terms and conditions as shall be approved by the
          Committee, to receive an Award under this Plan in lieu
          of receiving payment of other compensation, under this
          Plan or otherwise, from the Company or any Designated
          Subsidiary.  The Committee shall have sole discretion
          to consent to or disapprove any such election by any
          Participant.  The grant of Awards pursuant to such
          election shall be subject to the provisions and
          limitations of this Plan and applicable law.
          











                                   April 1, 1996

Mr. James P. Schadt
Chairman and Chief Executive Officer
The Reader's Digest Association, Inc.
Pleasantville, NY  10570-7000

Dear Jim:

This letter serves to confirm those payments and benefits
that you will receive, subject to and in accordance with the
terms and conditions of this Agreement in connection with a
termination of your employment with the Company.

1.   Termination of Employment

1.1  The Company may terminate your employment at any time,
     with or without stated reason.  You shall receive the
     benefits provided hereunder upon the termination of
     your employment by you for "Good Reason," as defined in
     Section 1.2, or the termination of your employment by
     the Company, unless such termination is for "Cause," as
     defined in Section 3.1 of the Severance Plan.  Any
     termination by you shall be communicated by written
     Notice of Termination indicating the termination
     provision in this Agreement relied upon, if any, and
     the Date of Termination; provided that the Date of
     Termination shall in no event be earlier than 10
     business days after the date on which such Notice of
     Termination is effective pursuant to Section 15 hereof.

1.2  For purposes of this Agreement, "Good Reason" shall
     mean the occurrence of any of the following without
     your express written consent:

     1.2.1     the assignment to you without your written
               consent of any duties materially inconsistent
               with your then current position, duties,
               responsibilities and status with the Company,
               or a material change or a substantial
               diminution in your then current authority,
               reporting responsibilities, titles or
               offices, or removal from or failure to re-
               elect you to any such position or office
               except in the event of a termination of your
               employment for Cause, death, total disability
               (as defined in The Reader's Digest
               Association, Inc. Retirement Plan) or
               mandatory retirement;
     
     1.2.2     a reduction by the Company in your annual
               base salary as in effect on the date of this
               Agreement or as the same may be increased
               from time to time, unless such reduction is
               part of and consistent with a good faith
               management-wide or Company-wide cost cutting
               program, and then only if the percentage of
               your reduction is no greater than that of the
               other management personnel;
     
     1.2.3     a relocation without your written consent to
               an office located anywhere other than within
               50 miles of your primary residence, except
               for required travel on Company business to an
               extent substantially consistent with your
               then current business travel obligations;
     
     1.2.4     the failure by the Company to continue in
               effect any compensation plan or other fringe
               benefit provided by the Company in which you
               participate on the date of this Agreement
               that, by itself or in the aggregate, is
               material to your total compensation from the
               Company, unless there shall have been
               instituted a replacement or substitute plan
               or fringe benefit providing comparable
               benefits or unless such failure is part of
               and consistent with a good faith benefit
               discontinuance applicable to all of the
               management personnel of the Company and then
               only if the scope of the discontinuance with
               respect to you is no greater than that of the
               other management personnel; or
     
     1.2.5     the failure of the Company to obtain a
               satisfactory agreement from any successor to
               the Company to assume and agree to perform
               this Agreement.  The Company shall use its
               best efforts to require any successor
               (whether direct or indirect, by purchase,
               merger, consolidation or otherwise) to all or
               substantially all of the businesses or assets
               of the Company to expressly assume and agree
               to perform this Agreement.
     
1.3  Any termination of your employment by you for "Good
     Reason" shall be made within 180 days after the
     occurrence of the "Good Reason."

2.   Compensation Upon Termination

2.1  If your employment shall be terminated and you are
     entitled to benefits under Section 1 of this Agreement
     then, except as provided in Section 2.2 and 2.3, you
     shall receive the following benefits for each year of
     the Severance Period (as defined below):

     2.1.1     the Company shall pay to you as severance pay
               a total amount equal to the sum of
     
          (a)  your highest annual base salary in effect any
               time during the 12-month period prior to the
               Date of Termination plus
          
          (b)  the higher of the following:
          
               (i)  the highest amount paid to you under The
                    Reader's Digest Association, Inc.
                    Management Incentive Compensation Plan
                    (the "Annual Incentive Plan") during the
                    three plan years most recently ended
                    prior to the Date of Termination; or
               
               (ii) the originally approved target amount of
                    the highest award, if any, under the
                    Annual Incentive Plan outstanding on the
                    Date of Termination, as such target
                    amount may have been increased prior to
                    the Date of Termination.
               
               Any compensation received by you or granted
               to you in lieu of an amount paid under the
               Annual Incentive Plan for any one-year period
               (whether in the form of restricted stock or
               otherwise) shall be deemed to be an amount
               paid to you under the Annual Incentive Plan
               for purposes of this Section.  Any
               compensation receivable by you in lieu of an
               amount payable under the Annual Incentive
               Plan for any period shall be deemed to be an
               additional target amount for purposes of this
               Section.  The amount of any non-cash
               compensation received or receivable shall be
               the greater of the fair market value of such
               compensation on the date of award or the cash
               amount that would have been received by you
               in lieu of such non-cash compensation.
          
          The aggregate amount of severance payable under
          this Section shall be paid in equal installments
          on a bi-weekly basis, commencing upon the Date of
          Termination.
     
     2.1.2     the Company shall maintain in full force and
               effect, for your continued benefit for the
               Severance Period, all welfare benefit plans
               and programs or arrangements in which you
               participated immediately prior to the Date of
               Termination, provided that your continued
               participation is possible under the general
               terms and conditions of such welfare plans
               and programs.  In the event that your
               participation in any such plan or program is
               barred, the Company shall provide you with
               benefits substantially similar to those which
               you would have been entitled to receive under
               such welfare plans and programs had your
               participation not been barred.

2.2  If your employment is terminated by you for "Good
     Reason" or if your employment is terminated by the
     Company other than for "Cause," then the Severance
     Period shall be the period of two years immediately
     following the Date of Termination.

2.3  If your employment is terminated for Cause, the Company
     shall pay you your base salary through the Date of
     Termination, and the Company shall have no further
     obligations to you under this Agreement.

3.   Long-Term Incentive Plan Benefits

3.1  You shall have the right to exercise your outstanding
     stock options and stock appreciation rights under the
     1989 and 1994 Key Employee Long-Term Incentive Plans
     (the "Long Term Incentive Plans") to the extent they
     are exercisable or would become exercisable during the
     Severance Period as if your employment with the Company
     continued during the Severance Period.  Such stock
     options and stock appreciation rights shall continue to
     vest during the Severance Period as if your employment
     with the Company continued during the Severance Period
     and, upon completion of the Severance Period, shall
     vest and be exercisable as if your employment
     terminated at that time by reason of either (a) an
     involuntary termination without cause or a mutual
     agreement (within the terms of the particular award) or
     (b) retirement (within the terms of the particular
     award), if applicable.

3.2  Your outstanding performance units, restricted stock
     and awards (other than stock options and stock
     appreciation rights) under the Long Term Incentive
     Plans shall continue to be outstanding and payable
     during the Severance Period as if your employment with
     the Company continued during the Severance Period and,
     if applicable, shall vest upon completion of the
     Severance Period in accordance with the terms of the
     award as if your employment terminated at that time by
     reason of either (a) an involuntary termination without
     cause or a mutual agreement (within the terms of the
     particular award) or (b) retirement (within the terms
     of the particular award), if applicable.  Any such
     award that is based on a period of employment shall be
     payable on a prorated basis as if your employment had
     continued during the Severance Period.

     3.2.1     If any such award is subject to specific
               performance goals and your employment is
               terminated by you for "Good Reason" or your
               employment is terminated by the Company other
               than for "Cause," then the award shall be
               payable to the extent such performance goals
               are attained.
     
3.3  If any benefits due under Section 3 cannot be paid
     under the existing or amended terms of an applicable
     plan or award agreement, the Company shall pay you the
     value of such benefits at the time they would otherwise
     be payable if they were payable under such terms.

4.   Retirement Plan Benefits

4.1  The Company shall pay to you an amount equal to the
     difference between your monthly retirement benefit
     payable under The Reader's Digest Association, Inc.
     Retirement Plan (the "Retirement Plan"), the Excess
     Benefit Retirement Plan of The Reader's Digest
     Association, Inc. (the "Excess Benefit Retirement
     Plan") and The Reader's Digest Executive Retirement
     Plan (the "Executive Retirement Plan") and the amount
     that would have been payable if your age and aggregate
     periods of service under those plans included the
     Severance Period.  In addition, the Severance Period
     shall be considered to be additional Credited Service
     for all purposes (including vesting) under the
     Executive Retirement Plan.  Any amount payable under
     this Section 4.1 shall be payable at the same time and
     in the same form as such payments would have been made
     under the Retirement Plan.

4.2  Upon completion of the Severance Period, if you are not
     vested under the Retirement Plan, the Excess Retirement
     Plan or the Executive Retirement Plan, you will receive
     a lump sum payment in the amount of the equivalent
     actuarial value (as determined under the Retirement
     Plan) of pension credits that would have been earned
     through the end of the Severance Period, without regard
     to vesting, with any such payment to be made within 90
     days of the end of the Severance Period.

5.   Your participation in The Reader's Digest Employees
     Profit-Sharing Plan and the Profit -Sharing Benefit
     Restoration Plan of The Reader's Digest Association,
     Inc. (the "Profit-Sharing Plans") ceases upon your
     termination of employment with the Company.  However,
     you shall receive cash payments equal to the amounts
     that would have been contributed to your account had
     your employment with the Company continued for the
     Severance Period, with payments to be made to you by
     the Company at the time any contributions have been
     made for participants in the Profit-Sharing Plans.  In
     addition, the Severance Period shall be considered to
     be additional Credited Service for purposes of your
     vesting in any amounts previously contributed to your
     account under the Profit-Sharing Plans.

6.   Any benefits payable under this Agreement shall be
     reduced by the amount of any benefits paid under The
     Reader's Digest Association, Inc. Severance Plan for
     Senior Management or The Reader's Digest Association,
     Inc. Income Continuation Plan for Senior Management.

7.   The payment of any amounts or benefits under this
     Agreement is expressly conditioned on the receipt by
     the Company from you of a duly executed General Waiver
     and Release of Claims in the form specified under the
     Severance Plan, the repayment by you of any outstanding
     advances or loans due the Company and the return by you
     of all Company property.

8.   Any reference to a specific plan in this Agreement
     shall be deemed to include any similar plan or program
     of the Company then in effect that is the predecessor
     of, the successor to, or the replacement for, such
     specific plan.

9.   The Company may withhold from any benefits payable
     under this Agreement all federal, state, local or other
     applicable taxes as shall be required pursuant to any
     law or governmental regulation or ruling.

10.  In case of your death while any amounts are still
     payable to you under this Agreement, the Company shall
     pay all such amounts to your designated beneficiary or,
     if none has been designated, to your estate as if your
     employment had continued until the end of the Severance
     Period.

11.  The Company shall indemnify you and hold you harmless
     from any and all liabilities, losses, costs or damages,
     including defense costs and expenses (including,
     without limitation, fees and disbursements of counsel
     incurred by you in any action or proceeding between the
     parties to this Agreement or between you and any third
     party or otherwise) in connection with all claims,
     suits or proceeding relating to or arising from a
     breach or alleged breach of this Agreement by the
     Company.

12.  You acknowledge that (i) prior to executing this
     Agreement, you had an opportunity to consult with an
     attorney of your choosing and review this Agreement
     with such counsel, (ii) you are executing this
     Agreement knowingly and voluntarily and (iii) you
     understand all of the terms set forth herein.

13.  In the event the Company terminates your employment for
     Cause and you dispute the Company's right to do so or
     you claim that you are entitled to terminate your
     employment for Good Reason and the Company disputes
     your right to do so, a mediator acceptable to you and
     the Company will be appointed within 10 days to assist
     in reaching a mutually satisfactory resolution, but
     will have no authority to issue a binding decision.
     Such mediation must be concluded within 60 days of the
     date of termination or claim to termination for Good
     Reason.  You agree that you will not institute any
     legal proceeding relating to the matter until the
     conclusion of such mediation.  Should such mediation
     fail to reach an acceptable conclusion and you are
     successful in any litigation or settlement that issues
     from such dispute, you shall be entitled to receive
     from the Company all of the expenses incurred by you in
     connection with any such dispute, including reasonable
     attorney's fees.

14.  Acts Detrimental to the Company

14.1 You agree that you will not do any of the following
     during the Severance Period:

     14.1.1    commit any criminal act against the Company
               or any act that would constitute "Cause;"
     
     14.1.2    disclose any information likely to be
               regarded as confidential and relating to the
               Company's business;
     
     14.1.3    solicit the Company's employees to work for a
               competitor of the Company; or
     
     14.1.4    perform any act detrimental to the Company or
               its employees, including, but not limited to,
               disparaging the Company, its senior
               management or its products.

14.2 You agree that any breach or threatened breach of
     Section 14.1 shall entitle the Company to apply for and
     to obtain injunctive relief, which shall be in addition
     to any and all other rights and remedies available to
     the company at law or in equity.

14.3 All of your rights and benefits under this Agreement
     shall cease upon any breach by you of Section 14.1 of
     this Agreement.

15.  Miscellaneous

15.1 Notices and other communications provided for herein
     shall be in writing and shall be effective upon
     delivery addressed as follows:

     if to the Company:
     
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  Senior Vice President, Human Resources
          
          with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  General Counsel
          
     or if to you, at the address set forth above,
     
     or to such other address as to which either party shall
     give notice in accordance with the foregoing.

15.2 This Agreement shall be binding upon and shall inure to
     the benefit of the parties hereto and their respective
     successors and assigns; provided, however, that this
     Agreement may not be assigned by either party without
     the consent of the other party.

15.3 Any provision of this Agreement that is prohibited or
     unenforceable in any jurisdiction shall, as to such
     jurisdiction, be ineffective to the extent of such
     prohibition or unenforceability without invalidating
     the remaining provisions of this Agreement or affecting
     the validity or enforceability of such provision in any
     other jurisdiction.

15.4 This Agreement constitutes the entire understanding of
     the parties hereto with respect to the subject matter
     hereof and supersedes any prior agreements, written or
     oral, with respect thereto.

15.5 This Agreement may be amended or modified only by a
     written agreement duly executed by both of the parties
     hereto.

15.6 This Agreement shall be governed by and interpreted in
     accordance with the laws of the State of New York
     applicable to contracts executed in and to be wholly
     performed within that State.

                                   Very truly yours,
                                   
                                   The Reader's Digest
                                   Association, Inc.
                                   
                                   
                                   By      
                                   Name:   Joseph M. Grecky
                                           Joseph M. Grecky
                                   Title:  Senior Vice President, 
                                           Human Resources

Agreed to and accepted as of 4/16/96:

Name:  James P. Schadt
       James P. Schadt













                                   April 1, 1996

Mrs. Barbara J. Morgan
Senior Vice President and Editor-in-Chief,
  Books and Home Entertainment
The Reader's Digest Association, Inc.
Pleasantville, NY  10570-7000

Dear Barbara:

This letter serves to confirm those payments and benefits
that you will receive, subject to and in accordance with the
terms and conditions of this Agreement in connection with a
termination of your employment with the Company.

1.   Termination of Employment

1.1  The Company may terminate your employment at any time,
     with or without stated reason.  You shall receive the
     benefits provided hereunder upon the termination of
     your employment by you for "Good Reason," as defined in
     Section 1.2, or the termination of your employment by
     the Company, unless such termination is for "Cause," as
     defined in Section 3.1 of the Severance Plan.  Any
     termination by you shall be communicated by written
     Notice of Termination indicating the termination
     provision in this Agreement relied upon, if any, and
     the Date of Termination; provided that the Date of
     Termination shall in no event be earlier than 10
     business days after the date on which such Notice of
     Termination is effective pursuant to Section 15 hereof.

1.2  For purposes of this Agreement, "Good Reason" shall
     mean the occurrence of any of the following without
     your express written consent:

     1.2.1     the assignment to you without your written
               consent of any duties materially inconsistent
               with your then current position, duties,
               responsibilities and status with the Company,
               or a material change or a substantial
               diminution in your then current authority,
               reporting responsibilities, titles or
               offices, or removal from or failure to re-
               elect you to any such position or office
               except in the event of a termination of your
               employment for Cause, death, total disability
               (as defined in The Reader's Digest
               Association, Inc. Retirement Plan) or
               mandatory retirement;
     
     1.2.2     a reduction by the Company in your annual
               base salary as in effect on the date of this
               Agreement or as the same may be increased
               from time to time, unless such reduction is
               part of and consistent with a good faith
               management-wide or Company-wide cost cutting
               program, and then only if the percentage of
               your reduction is no greater than that of the
               other management personnel;
     
     1.2.3     a relocation without your written consent to
               an office located anywhere other than within
               50 miles of your primary residence, except
               for required travel on Company business to an
               extent substantially consistent with your
               then current business travel obligations;
     
     1.2.4     the failure by the Company to continue in
               effect any compensation plan or other fringe
               benefit provided by the Company in which you
               participate on the date of this Agreement
               that, by itself or in the aggregate, is
               material to your total compensation from the
               Company, unless there shall have been
               instituted a replacement or substitute plan
               or fringe benefit providing comparable
               benefits or unless such failure is part of
               and consistent with a good faith benefit
               discontinuance applicable to all of the
               management personnel of the Company and then
               only if the scope of the discontinuance with
               respect to you is no greater than that of the
               other management personnel; or
     
     1.2.5     the failure of the Company to obtain a
               satisfactory agreement from any successor to
               the Company to assume and agree to perform
               this Agreement.  The Company shall use its
               best efforts to require any successor
               (whether direct or indirect, by purchase,
               merger, consolidation or otherwise) to all or
               substantially all of the businesses or assets
               of the Company to expressly assume and agree
               to perform this Agreement.

1.3  Any termination of your employment by you for "Good
     Reason" shall be made within 180 days after the
     occurrence of the "Good Reason."

2.   Compensation Upon Termination

2.1  If your employment shall be terminated and you are
     entitled to benefits under Section 1 of this Agreement
     then, except as provided in Section 2.2 and 2.3, you
     shall receive the following benefits for each year of
     the Severance Period (as defined below):

     2.1.1     the Company shall pay to you as severance pay
               a total amount equal to the sum of
     
          (a)  your highest annual base salary in effect any
               time during the 12-month period prior to the
               Date of Termination plus
          
          (b)  the higher of the following:
          
               (i)  the highest amount paid to you under The
                    Reader's Digest Association, Inc.
                    Management Incentive Compensation Plan
                    (the "Annual Incentive Plan") during the
                    three plan years most recently ended
                    prior to the Date of Termination; or
               
               (ii) the originally approved target amount of
                    the highest award, if any, under the
                    Annual Incentive Plan outstanding on the
                    Date of Termination, as such target
                    amount may have been increased prior to
                    the Date of Termination.
               
               Any compensation received by you or granted
               to you in lieu of an amount paid under the
               Annual Incentive Plan for any one-year period
               (whether in the form of restricted stock or
               otherwise) shall be deemed to be an amount
               paid to you under the Annual Incentive Plan
               for purposes of this Section.  Any
               compensation receivable by you in lieu of an
               amount payable under the Annual Incentive
               Plan for any period shall be deemed to be an
               additional target amount for purposes of this
               Section.  The amount of any non-cash
               compensation received or receivable shall be
               the greater of the fair market value of such
               compensation on the date of award or the cash
               amount that would have been received by you
               in lieu of such non-cash compensation.
          
          The aggregate amount of severance payable under
          this Section shall be paid in equal installments
          on a bi-weekly basis, commencing upon the Date of
          Termination.
     
     2.1.2     the Company shall maintain in full force and
               effect, for your continued benefit for the
               Severance Period, all welfare benefit plans
               and programs or arrangements in which you
               participated immediately prior to the Date of
               Termination, provided that your continued
               participation is possible under the general
               terms and conditions of such welfare plans
               and programs.  In the event that your
               participation in any such plan or program is
               barred, the Company shall provide you with
               benefits substantially similar to those which
               you would have been entitled to receive under
               such welfare plans and programs had your
               participation not been barred.

2.2  If your employment is terminated by you for "Good
     Reason" or if your employment is terminated by the
     Company other than for "Cause," then the Severance
     Period shall be the period of two years immediately
     following the Date of Termination.

2.3  If your employment is terminated for Cause, the Company
     shall pay you your base salary through the Date of
     Termination, and the Company shall have no further
     obligations to you under this Agreement.

3.   Long-Term Incentive Plan Benefits

3.1  You shall have the right to exercise your outstanding
     stock options and stock appreciation rights under the
     1989 and 1994 Key Employee Long-Term Incentive Plans
     (the "Long Term Incentive Plans") to the extent they
     are exercisable or would become exercisable during the
     Severance Period as if your employment with the Company
     continued during the Severance Period.  Such stock
     options and stock appreciation rights shall continue to
     vest during the Severance Period as if your employment
     with the Company continued during the Severance Period
     and, upon completion of the Severance Period, shall
     vest and be exercisable as if your employment
     terminated at that time by reason of either (a) an
     involuntary termination without cause or a mutual
     agreement (within the terms of the particular award) or
     (b) retirement (within the terms of the particular
     award), if applicable.

3.2  Your outstanding performance units, restricted stock
     and awards (other than stock options and stock
     appreciation rights) under the Long Term Incentive
     Plans shall continue to be outstanding and payable
     during the Severance Period as if your employment with
     the Company continued during the Severance Period and,
     if applicable, shall vest upon completion of the
     Severance Period in accordance with the terms of the
     award as if your employment terminated at that time by
     reason of either (a) an involuntary termination without
     cause or a mutual agreement (within the terms of the
     particular award) or (b) retirement (within the terms
     of the particular award), if applicable.  Any such
     award that is based on a period of employment shall be
     payable on a prorated basis as if your employment had
     continued during the Severance Period.

     3.2.1     If any such award is subject to specific
               performance goals and your employment is
               terminated by you for "Good Reason" or your
               employment is terminated by the Company other
               than for "Cause," then the award shall be
               payable to the extent such performance goals
               are attained.
     
3.3  If any benefits due under Section 3 cannot be paid
     under the existing or amended terms of an applicable
     plan or award agreement, the Company shall pay you the
     value of such benefits at the time they would otherwise
     be payable if they were payable under such terms.

4.   Retirement Plan Benefits

4.1  The Company shall pay to you an amount equal to the
     difference between your monthly retirement benefit
     payable under The Reader's Digest Association, Inc.
     Retirement Plan (the "Retirement Plan"), the Excess
     Benefit Retirement Plan of The Reader's Digest
     Association, Inc. (the "Excess Benefit Retirement
     Plan") and The Reader's Digest Executive Retirement
     Plan (the "Executive Retirement Plan") and the amount
     that would have been payable if your age and aggregate
     periods of service under those plans included the
     Severance Period.  In addition, the Severance Period
     shall be considered to be additional Credited Service
     for all purposes (including vesting) under the
     Executive Retirement Plan.  Any amount payable under
     this Section 4.1 shall be payable at the same time and
     in the same form as such payments would have been made
     under the Retirement Plan.

4.2  Upon completion of the Severance Period, if you are not
     vested under the Retirement Plan, the Excess Retirement
     Plan or the Executive Retirement Plan, you will receive
     a lump sum payment in the amount of the equivalent
     actuarial value (as determined under the Retirement
     Plan) of pension credits that would have been earned
     through the end of the Severance Period, without regard
     to vesting, with any such payment to be made within 90
     days of the end of the Severance Period.

5.   Your participation in The Reader's Digest Employees
     Profit-Sharing Plan and the Profit -Sharing Benefit
     Restoration Plan of The Reader's Digest Association,
     Inc. (the "Profit-Sharing Plans") ceases upon your
     termination of employment with the Company.  However,
     you shall receive cash payments equal to the amounts
     that would have been contributed to your account had
     your employment with the Company continued for the
     Severance Period, with payments to be made to you by
     the Company at the time any contributions have been
     made for participants in the Profit-Sharing Plans.  In
     addition, the Severance Period shall be considered to
     be additional Credited Service for purposes of your
     vesting in any amounts previously contributed to your
     account under the Profit-Sharing Plans.

6.   Any benefits payable under this Agreement shall be
     reduced by the amount of any benefits paid under The
     Reader's Digest Association, Inc. Severance Plan for
     Senior Management or The Reader's Digest Association,
     Inc. Income Continuation Plan for Senior Management.

7.   The payment of any amounts or benefits under this
     Agreement is expressly conditioned on the receipt by
     the Company from you of a duly executed General Waiver
     and Release of Claims in the form specified under the
     Severance Plan, the repayment by you of any outstanding
     advances or loans due the Company and the return by you
     of all Company property.

8.   Any reference to a specific plan in this Agreement
     shall be deemed to include any similar plan or program
     of the Company then in effect that is the predecessor
     of, the successor to, or the replacement for, such
     specific plan.

9.   The Company may withhold from any benefits payable
     under this Agreement all federal, state, local or other
     applicable taxes as shall be required pursuant to any
     law or governmental regulation or ruling.

10.  In case of your death while any amounts are still
     payable to you under this Agreement, the Company shall
     pay all such amounts to your designated beneficiary or,
     if none has been designated, to your estate as if your
     employment had continued until the end of the Severance
     Period.

11.  The Company shall indemnify you and hold you harmless
     from any and all liabilities, losses, costs or damages,
     including defense costs and expenses (including,
     without limitation, fees and disbursements of counsel
     incurred by you in any action or proceeding between the
     parties to this Agreement or between you and any third
     party or otherwise) in connection with all claims,
     suits or proceeding relating to or arising from a
     breach or alleged breach of this Agreement by the
     Company.

12.  You acknowledge that (i) prior to executing this
     Agreement, you had an opportunity to consult with an
     attorney of your choosing and review this Agreement
     with such counsel, (ii) you are executing this
     Agreement knowingly and voluntarily and (iii) you
     understand all of the terms set forth herein.

13.  In the event the Company terminates your employment for
     Cause and you dispute the Company's right to do so or
     you claim that you are entitled to terminate your
     employment for Good Reason and the Company disputes
     your right to do so, a mediator acceptable to you and
     the Company will be appointed within 10 days to assist
     in reaching a mutually satisfactory resolution, but
     will have no authority to issue a binding decision.
     Such mediation must be concluded within 60 days of the
     date of termination or claim to termination for Good
     Reason.  You agree that you will not institute any
     legal proceeding relating to the matter until the
     conclusion of such mediation.  Should such mediation
     fail to reach an acceptable conclusion and you are
     successful in any litigation or settlement that issues
     from such dispute, you shall be entitled to receive
     from the Company all of the expenses incurred by you in
     connection with any such dispute, including reasonable
     attorney's fees.

14.  Acts Detrimental to the Company

14.1 You agree that you will not do any of the following
     during the Severance Period:

     14.1.1    commit any criminal act against the Company
               or any act that would constitute "Cause;"
     
     14.1.2    disclose any information likely to be
               regarded as confidential and relating to the
               Company's business;
     
     14.1.3    solicit the Company's employees to work for a
               competitor of the Company; or
     
     14.1.4    perform any act detrimental to the Company or
               its employees, including, but not limited to,
               disparaging the Company, its senior
               management or its products.

14.2 You agree that any breach or threatened breach of
     Section 14.1 shall entitle the Company to apply for and
     to obtain injunctive relief, which shall be in addition
     to any and all other rights and remedies available to
     the company at law or in equity.

14.3 All of your rights and benefits under this Agreement
     shall cease upon any breach by you of Section 14.1 of
     this Agreement.

15.  Miscellaneous

15.1 Notices and other communications provided for herein
     shall be in writing and shall be effective upon
     delivery addressed as follows:

     if to the Company:
     
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  Senior Vice President, Human Resources
          
          with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  General Counsel
          
     or if to you, at the address set forth above,
     
     or to such other address as to which either party shall
     give notice in accordance with the foregoing.

15.2 This Agreement shall be binding upon and shall inure to
     the benefit of the parties hereto and their respective
     successors and assigns; provided, however, that this
     Agreement may not be assigned by either party without
     the consent of the other party.

15.3 Any provision of this Agreement that is prohibited or
     unenforceable in any jurisdiction shall, as to such
     jurisdiction, be ineffective to the extent of such
     prohibition or unenforceability without invalidating
     the remaining provisions of this Agreement or affecting
     the validity or enforceability of such provision in any
     other jurisdiction.

15.4 This Agreement constitutes the entire understanding of
     the parties hereto with respect to the subject matter
     hereof and supersedes any prior agreements, written or
     oral, with respect thereto.

15.5 This Agreement may be amended or modified only by a
     written agreement duly executed by both of the parties
     hereto.

15.6 This Agreement shall be governed by and interpreted in
     accordance with the laws of the State of New York
     applicable to contracts executed in and to be wholly
     performed within that State.

                                   Very truly yours,
                                   
                                   The Reader's Digest
                                   Association, Inc.
                                   
                                   
                                   By
                                   
                                   Name:  Joseph M. Grecky
                                          Joseph M. Grecky
                                   Title: Senior Vice President,
                                          Human Resources


Agreed to and accepted as of 4/25/96:


Name:  Barbara J. Morgan
       Barbara J. Morgan











                                   April 1, 1996

Mr. Paul A. Soden
Senior Vice President, General Counsel and Secretary
The Reader's Digest Association, Inc.
Pleasantville, NY  10570-7000

Dear Paul:

This letter serves to confirm those payments and benefits that
you will receive, subject to and in accordance with the terms and
conditions of this Agreement in connection with a termination of
your employment with the Company.

1.   Termination of Employment

1.1  The Company may terminate your employment at any time, with
     or without stated reason.  You shall receive the benefits
     provided hereunder upon the termination of your employment
     by you for "Good Reason," as defined in Section 1.2, or the
     termination of your employment by the Company, unless such
     termination is for "Cause," as defined in Section 3.1 of the
     Severance Plan.  Any termination by you shall be
     communicated by written Notice of Termination indicating the
     termination provision in this Agreement relied upon, if any,
     and the Date of Termination; provided that the Date of
     Termination shall in no event be earlier than 10 business
     days after the date on which such Notice of Termination is
     effective pursuant to Section 15 hereof.

1.2  For purposes of this Agreement, "Good Reason" shall mean the
     occurrence of any of the following without your express
     written consent:

     1.2.1     the assignment to you without your written consent
               of any duties materially inconsistent with your
               then current position, duties, responsibilities
               and status with the Company, or a material change
               or a substantial diminution in your then current
               authority, reporting responsibilities, titles or
               offices, or removal from or failure to re-elect
               you to any such position or office except in the
               event of a termination of your employment for
               Cause, death, total disability (as defined in The
               Reader's Digest Association, Inc. Retirement Plan)
               or mandatory retirement;
     
     1.2.2     a reduction by the Company in your annual base
               salary as in effect on the date of this Agreement
               or as the same may be increased from time to time,
               unless such reduction is part of and consistent
               with a good faith management-wide or Company-wide
               cost cutting program, and then only if the
               percentage of your reduction is no greater than
               that of the other management personnel;
     
     1.2.3     a relocation without your written consent to an
               office located anywhere other than within 50 miles
               of your primary residence, except for required
               travel on Company business to an extent
               substantially consistent with your then current
               business travel obligations;
     
     1.2.4     the failure by the Company to continue in effect
               any compensation plan or other fringe benefit
               provided by the Company in which you participate
               on the date of this Agreement that, by itself or
               in the aggregate, is material to your total
               compensation from the Company, unless there shall
               have been instituted a replacement or substitute
               plan or fringe benefit providing comparable
               benefits or unless such failure is part of and
               consistent with a good faith benefit
               discontinuance applicable to all of the management
               personnel of the Company and then only if the
               scope of the discontinuance with respect to you is
               no greater than that of the other management
               personnel; or
     
     1.2.5     the failure of the Company to obtain a
               satisfactory agreement from any successor to the
               Company to assume and agree to perform this
               Agreement.  The Company shall use its best efforts
               to require any successor (whether direct or
               indirect, by purchase, merger, consolidation or
               otherwise) to all or substantially all of the
               businesses or assets of the Company to expressly
               assume and agree to perform this Agreement.

1.3  Any termination of your employment by you for "Good Reason"
     shall be made within 180 days after the occurrence of the
     "Good Reason."

2.   Compensation Upon Termination

2.1  If your employment shall be terminated and you are entitled
     to benefits under Section 1 of this Agreement then, except
     as provided in Section 2.2 and 2.3, you shall receive the
     following benefits for each year of the Severance Period (as
     defined below):

     2.1.1     the Company shall pay to you as severance pay a
               total amount equal to the sum of
     
          (a)  your highest annual base salary in effect any time
               during the 12-month period prior to the Date of
               Termination plus
          
          (b)  the higher of the following:
          
               (i)  the highest amount paid to you under The
                    Reader's Digest Association, Inc. Management
                    Incentive Compensation Plan (the "Annual
                    Incentive Plan") during the three plan years
                    most recently ended prior to the Date of
                    Termination; or
               
               (ii) the originally approved target amount of the
                    highest award, if any, under the Annual
                    Incentive Plan outstanding on the Date of
                    Termination, as such target amount may have
                    been increased prior to the Date of
                    Termination.
               
               Any compensation received by you or granted to you
               in lieu of an amount paid under the Annual
               Incentive Plan for any one-year period (whether in
               the form of restricted stock or otherwise) shall
               be deemed to be an amount paid to you under the
               Annual Incentive Plan for purposes of this
               Section.  Any compensation receivable by you in
               lieu of an amount payable under the Annual
               Incentive Plan for any period shall be deemed to
               be an additional target amount for purposes of
               this Section.  The amount of any non-cash
               compensation received or receivable shall be the
               greater of the fair market value of such
               compensation on the date of award or the cash
               amount that would have been received by you in
               lieu of such non-cash compensation.
          
          The aggregate amount of severance payable under this
          Section shall be paid in equal installments on a bi-
          weekly basis, commencing upon the Date of Termination.
     
     2.1.2     the Company shall maintain in full force and
               effect, for your continued benefit for the
               Severance Period, all welfare benefit plans and
               programs or arrangements in which you participated
               immediately prior to the Date of Termination,
               provided that your continued participation is
               possible under the general terms and conditions of
               such welfare plans and programs.  In the event
               that your participation in any such plan or
               program is barred, the Company shall provide you
               with benefits substantially similar to those which
               you would have been entitled to receive under such
               welfare plans and programs had your participation
               not been barred.

2.2  If your employment is terminated by you for "Good Reason" or
     if your employment is terminated by the Company other than
     for "Cause," then the Severance Period shall be the period
     of two years immediately following the Date of Termination.

2.3  If your employment is terminated for Cause, the Company
     shall pay you your base salary through the Date of
     Termination, and the Company shall have no further
     obligations to you under this Agreement.

3.   Long-Term Incentive Plan Benefits

3.1  You shall have the right to exercise your outstanding stock
     options and stock appreciation rights under the 1989 and
     1994 Key Employee Long-Term Incentive Plans (the "Long Term
     Incentive Plans") to the extent they are exercisable or
     would become exercisable during the Severance Period as if
     your employment with the Company continued during the
     Severance Period.  Such stock options and stock appreciation
     rights shall continue to vest during the Severance Period as
     if your employment with the Company continued during the
     Severance Period and, upon completion of the Severance
     Period, shall vest and be exercisable as if your employment
     terminated at that time by reason of either (a) an
     involuntary termination without cause or a mutual agreement
     (within the terms of the particular award) or (b) retirement
     (within the terms of the particular award), if applicable.

3.2  Your outstanding performance units, restricted stock and
     awards (other than stock options and stock appreciation
     rights) under the Long Term Incentive Plans shall continue
     to be outstanding and payable during the Severance Period as
     if your employment with the Company continued during the
     Severance Period and, if applicable, shall vest upon
     completion of the Severance Period in accordance with the
     terms of the award as if your employment terminated at that
     time by reason of either (a) an involuntary termination
     without cause or a mutual agreement (within the terms of the
     particular award) or (b) retirement (within the terms of the
     particular award), if applicable.  Any such award that is
     based on a period of employment shall be payable on a
     prorated basis as if your employment had continued during
     the Severance Period.

     3.2.1     If any such award is subject to specific
               performance goals and your employment is
               terminated by you for "Good Reason" or your
               employment is terminated by the Company other than
               for "Cause," then the award shall be payable to
               the extent such performance goals are attained.
     
3.3  If any benefits due under Section 3 cannot be paid under the
     existing or amended terms of an applicable plan or award
     agreement, the Company shall pay you the value of such
     benefits at the time they would otherwise be payable if they
     were payable under such terms.

4.   Retirement Plan Benefits

4.1  The Company shall pay to you an amount equal to the
     difference between your monthly retirement benefit payable
     under The Reader's Digest Association, Inc. Retirement Plan
     (the "Retirement Plan"), the Excess Benefit Retirement Plan
     of The Reader's Digest Association, Inc. (the "Excess
     Benefit Retirement Plan") and The Reader's Digest Executive
     Retirement Plan (the "Executive Retirement Plan") and the
     amount that would have been payable if your age and
     aggregate periods of service under those plans included the
     Severance Period.  In addition, the Severance Period shall
     be considered to be additional Credited Service for all
     purposes (including vesting) under the Executive Retirement
     Plan.  Any amount payable under this Section 4.1 shall be
     payable at the same time and in the same form as such
     payments would have been made under the Retirement Plan.

4.2  Upon completion of the Severance Period, if you are not
     vested under the Retirement Plan, the Excess Retirement Plan
     or the Executive Retirement Plan, you will receive a lump
     sum payment in the amount of the equivalent actuarial value
     (as determined under the Retirement Plan) of pension credits
     that would have been earned through the end of the Severance
     Period, without regard to vesting, with any such payment to
     be made within 90 days of the end of the Severance Period.

5.   Your participation in The Reader's Digest Employees Profit-
     Sharing Plan and the Profit -Sharing Benefit Restoration
     Plan of The Reader's Digest Association, Inc. (the "Profit-
     Sharing Plans") ceases upon your termination of employment
     with the Company.  However, you shall receive cash payments
     equal to the amounts that would have been contributed to
     your account had your employment with the Company continued
     for the Severance Period, with payments to be made to you by
     the Company at the time any contributions have been made for
     participants in the Profit-Sharing Plans.  In addition, the
     Severance Period shall be considered to be additional
     Credited Service for purposes of your vesting in any amounts
     previously contributed to your account under the Profit-
     Sharing Plans.

6.   Any benefits payable under this Agreement shall be reduced
     by the amount of any benefits paid under The Reader's Digest
     Association, Inc. Severance Plan for Senior Management or
     The Reader's Digest Association, Inc. Income Continuation
     Plan for Senior Management.

7.   The payment of any amounts or benefits under this Agreement
     is expressly conditioned on the receipt by the Company from
     you of a duly executed General Waiver and Release of Claims
     in the form specified under the Severance Plan, the
     repayment by you of any outstanding advances or loans due
     the Company and the return by you of all Company property.

8.   Any reference to a specific plan in this Agreement shall be
     deemed to include any similar plan or program of the Company
     then in effect that is the predecessor of, the successor to,
     or the replacement for, such specific plan.

9.   The Company may withhold from any benefits payable under
     this Agreement all federal, state, local or other applicable
     taxes as shall be required pursuant to any law or
     governmental regulation or ruling.

10.  In case of your death while any amounts are still payable to
     you under this Agreement, the Company shall pay all such
     amounts to your designated beneficiary or, if none has been
     designated, to your estate as if your employment had
     continued until the end of the Severance Period.

11.  The Company shall indemnify you and hold you harmless from
     any and all liabilities, losses, costs or damages, including
     defense costs and expenses (including, without limitation,
     fees and disbursements of counsel incurred by you in any
     action or proceeding between the parties to this Agreement
     or between you and any third party or otherwise) in
     connection with all claims, suits or proceeding relating to
     or arising from a breach or alleged breach of this Agreement
     by the Company.

12.  You acknowledge that (i) prior to executing this Agreement,
     you had an opportunity to consult with an attorney of your
     choosing and review this Agreement with such counsel, (ii)
     you are executing this Agreement knowingly and voluntarily
     and (iii) you understand all of the terms set forth herein.

13.  In the event the Company terminates your employment for
     Cause and you dispute the Company's right to do so or you
     claim that you are entitled to terminate your employment for
     Good Reason and the Company disputes your right to do so, a
     mediator acceptable to you and the Company will be appointed
     within 10 days to assist in reaching a mutually satisfactory
     resolution, but will have no authority to issue a binding
     decision.  Such mediation must be concluded within 60 days
     of the date of termination or claim to termination for Good
     Reason.  You agree that you will not institute any legal
     proceeding relating to the matter until the conclusion of
     such mediation.  Should such mediation fail to reach an
     acceptable conclusion and you are successful in any
     litigation or settlement that issues from such dispute, you
     shall be entitled to receive from the Company all of the
     expenses incurred by you in connection with any such
     dispute, including reasonable attorney's fees.

14.  Acts Detrimental to the Company

14.1 You agree that you will not do any of the following during
     the Severance Period:

     14.1.1    commit any criminal act against the Company or any
               act that would constitute "Cause;"
     
     14.1.2    disclose any information likely to be regarded as
               confidential and relating to the Company's
               business;
     
     14.1.3    solicit the Company's employees to work for a
               competitor of the Company; or
     
     14.1.4    perform any act detrimental to the Company or its
               employees, including, but not limited to,
               disparaging the Company, its senior management or
               its products.

14.2 You agree that any breach or threatened breach of Section
     14.1 shall entitle the Company to apply for and to obtain
     injunctive relief, which shall be in addition to any and all
     other rights and remedies available to the company at law or
     in equity.

14.3 All of your rights and benefits under this Agreement shall
     cease upon any breach by you of Section 14.1 of this
     Agreement.

15.  Miscellaneous

15.1 Notices and other communications provided for herein shall
     be in writing and shall be effective upon delivery addressed
     as follows:

     if to the Company:
     
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  Senior Vice President, Human Resources
          
          with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  General Counsel
          
     or if to you, at the address set forth above,
     
     or to such other address as to which either party shall give
     notice in accordance with the foregoing.

15.2 This Agreement shall be binding upon and shall inure to the
     benefit of the parties hereto and their respective
     successors and assigns; provided, however, that this
     Agreement may not be assigned by either party without the
     consent of the other party.

15.3 Any provision of this Agreement that is prohibited or
     unenforceable in any jurisdiction shall, as to such
     jurisdiction, be ineffective to the extent of such
     prohibition or unenforceability without invalidating the
     remaining provisions of this Agreement or affecting the
     validity or enforceability of such provision in any other
     jurisdiction.

15.4 This Agreement constitutes the entire understanding of the
     parties hereto with respect to the subject matter hereof and
     supersedes any prior agreements, written or oral, with
     respect thereto.

15.5 This Agreement may be amended or modified only by a written
     agreement duly executed by both of the parties hereto.

15.6 This Agreement shall be governed by and interpreted in
     accordance with the laws of the State of New York applicable
     to contracts executed in and to be wholly performed within
     that State.

                                   Very truly yours,
                                   
                                   The Reader's Digest
                                   Association, Inc.
                                   
                                   
                                   By
                                   
                                   Name:  Joseph M. Grecky
                                          Joseph M. Grecky
                                   Title: Senior Vice President,
                                          Human Resources


Agreed to and accepted as of 4/1/96:


Name:  Paul A. Soden
       Paul A. Soden














                                   April 1, 1996

Mr. Stephen R. Wilson
Executive Vice President and Chief Financial Officer
The Reader's Digest Association, Inc.
Pleasantville, NY  10570-7000

Dear Steve:

This letter serves to confirm those payments and benefits
that you will receive, subject to and in accordance with the
terms and conditions of this Agreement in connection with a
termination of your employment with the Company.

1.   Termination of Employment

1.1  The Company may terminate your employment at any time,
     with or without stated reason.  You shall receive the
     benefits provided hereunder upon the termination of
     your employment by you for "Good Reason," as defined in
     Section 1.2, or the termination of your employment by
     the Company, unless such termination is for "Cause," as
     defined in Section 3.1 of the Severance Plan.  Any
     termination by you shall be communicated by written
     Notice of Termination indicating the termination
     provision in this Agreement relied upon, if any, and
     the Date of Termination; provided that the Date of
     Termination shall in no event be earlier than 10
     business days after the date on which such Notice of
     Termination is effective pursuant to Section 15 hereof.

1.2  For purposes of this Agreement, "Good Reason" shall
     mean the occurrence of any of the following without
     your express written consent:

     1.2.1     the assignment to you without your written
               consent of any duties materially inconsistent
               with your then current position, duties,
               responsibilities and status with the Company,
               or a material change or a substantial
               diminution in your then current authority,
               reporting responsibilities, titles or
               offices, or removal from or failure to re-
               elect you to any such position or office
               except in the event of a termination of your
               employment for Cause, death, total disability
               (as defined in The Reader's Digest
               Association, Inc. Retirement Plan) or
               mandatory retirement;
     
     1.2.2     a reduction by the Company in your annual
               base salary as in effect on the date of this
               Agreement or as the same may be increased
               from time to time, unless such reduction is
               part of and consistent with a good faith
               management-wide or Company-wide cost cutting
               program, and then only if the percentage of
               your reduction is no greater than that of the
               other management personnel;
     
     1.2.3     a relocation without your written consent to
               an office located anywhere other than within
               50 miles of your primary residence, except
               for required travel on Company business to an
               extent substantially consistent with your
               then current business travel obligations;
     
     1.2.4     the failure by the Company to continue in
               effect any compensation plan or other fringe
               benefit provided by the Company in which you
               participate on the date of this Agreement
               that, by itself or in the aggregate, is
               material to your total compensation from the
               Company, unless there shall have been
               instituted a replacement or substitute plan
               or fringe benefit providing comparable
               benefits or unless such failure is part of
               and consistent with a good faith benefit
               discontinuance applicable to all of the
               management personnel of the Company and then
               only if the scope of the discontinuance with
               respect to you is no greater than that of the
               other management personnel; or
     
     1.2.5     the failure of the Company to obtain a
               satisfactory agreement from any successor to
               the Company to assume and agree to perform
               this Agreement.  The Company shall use its
               best efforts to require any successor
               (whether direct or indirect, by purchase,
               merger, consolidation or otherwise) to all or
               substantially all of the businesses or assets
               of the Company to expressly assume and agree
               to perform this Agreement.

1.3  Any termination of your employment by you for "Good
     Reason" shall be made within 180 days after the
     occurrence of the "Good Reason."

2.   Compensation Upon Termination

2.1  If your employment shall be terminated and you are
     entitled to benefits under Section 1 of this Agreement
     then, except as provided in Section 2.2 and 2.3, you
     shall receive the following benefits for each year of
     the Severance Period (as defined below):

     2.1.1     the Company shall pay to you as severance pay
               a total amount equal to the sum of
     
          (a)  your highest annual base salary in effect any
               time during the 12-month period prior to the
               Date of Termination plus
          
          (b)  the higher of the following:
          
               (i)  the highest amount paid to you under The
                    Reader's Digest Association, Inc.
                    Management Incentive Compensation Plan
                    (the "Annual Incentive Plan") during the
                    three plan years most recently ended
                    prior to the Date of Termination; or
               
               (ii) the originally approved target amount of
                    the highest award, if any, under the
                    Annual Incentive Plan outstanding on the
                    Date of Termination, as such target
                    amount may have been increased prior to
                    the Date of Termination.
               
               Any compensation received by you or granted
               to you in lieu of an amount paid under the
               Annual Incentive Plan for any one-year period
               (whether in the form of restricted stock or
               otherwise) shall be deemed to be an amount
               paid to you under the Annual Incentive Plan
               for purposes of this Section.  Any
               compensation receivable by you in lieu of an
               amount payable under the Annual Incentive
               Plan for any period shall be deemed to be an
               additional target amount for purposes of this
               Section.  The amount of any non-cash
               compensation received or receivable shall be
               the greater of the fair market value of such
               compensation on the date of award or the cash
               amount that would have been received by you
               in lieu of such non-cash compensation.
          
          The aggregate amount of severance payable under
          this Section shall be paid in equal installments
          on a bi-weekly basis, commencing upon the Date of
          Termination.
     
     2.1.2     the Company shall maintain in full force and
               effect, for your continued benefit for the
               Severance Period, all welfare benefit plans
               and programs or arrangements in which you
               participated immediately prior to the Date of
               Termination, provided that your continued
               participation is possible under the general
               terms and conditions of such welfare plans
               and programs.  In the event that your
               participation in any such plan or program is
               barred, the Company shall provide you with
               benefits substantially similar to those which
               you would have been entitled to receive under
               such welfare plans and programs had your
               participation not been barred.

2.2  If your employment is terminated by you for "Good
     Reason" or if your employment is terminated by the
     Company other than for "Cause," then the Severance
     Period shall be the period of two years immediately
     following the Date of Termination.

2.3  If your employment is terminated for Cause, the Company
     shall pay you your base salary through the Date of
     Termination, and the Company shall have no further
     obligations to you under this Agreement.

3.   Long-Term Incentive Plan Benefits

3.1  You shall have the right to exercise your outstanding
     stock options and stock appreciation rights under the
     1989 and 1994 Key Employee Long-Term Incentive Plans
     (the "Long Term Incentive Plans") to the extent they
     are exercisable or would become exercisable during the
     Severance Period as if your employment with the Company
     continued during the Severance Period.  Such stock
     options and stock appreciation rights shall continue to
     vest during the Severance Period as if your employment
     with the Company continued during the Severance Period
     and, upon completion of the Severance Period, shall
     vest and be exercisable as if your employment
     terminated at that time by reason of either (a) an
     involuntary termination without cause or a mutual
     agreement (within the terms of the particular award) or
     (b) retirement (within the terms of the particular
     award), if applicable.

3.2  Your outstanding performance units, restricted stock
     and awards (other than stock options and stock
     appreciation rights) under the Long Term Incentive
     Plans shall continue to be outstanding and payable
     during the Severance Period as if your employment with
     the Company continued during the Severance Period and,
     if applicable, shall vest upon completion of the
     Severance Period in accordance with the terms of the
     award as if your employment terminated at that time by
     reason of either (a) an involuntary termination without
     cause or a mutual agreement (within the terms of the
     particular award) or (b) retirement (within the terms
     of the particular award), if applicable.  Any such
     award that is based on a period of employment shall be
     payable on a prorated basis as if your employment had
     continued during the Severance Period.

     3.2.1     If any such award is subject to specific
               performance goals and your employment is
               terminated by you for "Good Reason" or your
               employment is terminated by the Company other
               than for "Cause," then the award shall be
               payable to the extent such performance goals
               are attained.
     
3.3  If any benefits due under Section 3 cannot be paid
     under the existing or amended terms of an applicable
     plan or award agreement, the Company shall pay you the
     value of such benefits at the time they would otherwise
     be payable if they were payable under such terms.

4.   Retirement Plan Benefits

4.1  The Company shall pay to you an amount equal to the
     difference between your monthly retirement benefit
     payable under The Reader's Digest Association, Inc.
     Retirement Plan (the "Retirement Plan"), the Excess
     Benefit Retirement Plan of The Reader's Digest
     Association, Inc. (the "Excess Benefit Retirement
     Plan") and The Reader's Digest Executive Retirement
     Plan (the "Executive Retirement Plan") and the amount
     that would have been payable if your age and aggregate
     periods of service under those plans included the
     Severance Period.  In addition, the Severance Period
     shall be considered to be additional Credited Service
     for all purposes (including vesting) under the
     Executive Retirement Plan.  Any amount payable under
     this Section 4.1 shall be payable at the same time and
     in the same form as such payments would have been made
     under the Retirement Plan.

4.2  Upon completion of the Severance Period, if you are not
     vested under the Retirement Plan, the Excess Retirement
     Plan or the Executive Retirement Plan, you will receive
     a lump sum payment in the amount of the equivalent
     actuarial value (as determined under the Retirement
     Plan) of pension credits that would have been earned
     through the end of the Severance Period, without regard
     to vesting, with any such payment to be made within 90
     days of the end of the Severance Period.

5.   Your participation in The Reader's Digest Employees
     Profit-Sharing Plan and the Profit -Sharing Benefit
     Restoration Plan of The Reader's Digest Association,
     Inc. (the "Profit-Sharing Plans") ceases upon your
     termination of employment with the Company.  However,
     you shall receive cash payments equal to the amounts
     that would have been contributed to your account had
     your employment with the Company continued for the
     Severance Period, with payments to be made to you by
     the Company at the time any contributions have been
     made for participants in the Profit-Sharing Plans.  In
     addition, the Severance Period shall be considered to
     be additional Credited Service for purposes of your
     vesting in any amounts previously contributed to your
     account under the Profit-Sharing Plans.

6.   Any benefits payable under this Agreement shall be
     reduced by the amount of any benefits paid under The
     Reader's Digest Association, Inc. Severance Plan for
     Senior Management or The Reader's Digest Association,
     Inc. Income Continuation Plan for Senior Management.

7.   The payment of any amounts or benefits under this
     Agreement is expressly conditioned on the receipt by
     the Company from you of a duly executed General Waiver
     and Release of Claims in the form specified under the
     Severance Plan, the repayment by you of any outstanding
     advances or loans due the Company and the return by you
     of all Company property.

8.   Any reference to a specific plan in this Agreement
     shall be deemed to include any similar plan or program
     of the Company then in effect that is the predecessor
     of, the successor to, or the replacement for, such
     specific plan.

9.   The Company may withhold from any benefits payable
     under this Agreement all federal, state, local or other
     applicable taxes as shall be required pursuant to any
     law or governmental regulation or ruling.

10.  In case of your death while any amounts are still
     payable to you under this Agreement, the Company shall
     pay all such amounts to your designated beneficiary or,
     if none has been designated, to your estate as if your
     employment had continued until the end of the Severance
     Period.

11.  The Company shall indemnify you and hold you harmless
     from any and all liabilities, losses, costs or damages,
     including defense costs and expenses (including,
     without limitation, fees and disbursements of counsel
     incurred by you in any action or proceeding between the
     parties to this Agreement or between you and any third
     party or otherwise) in connection with all claims,
     suits or proceeding relating to or arising from a
     breach or alleged breach of this Agreement by the
     Company.

12.  You acknowledge that (i) prior to executing this
     Agreement, you had an opportunity to consult with an
     attorney of your choosing and review this Agreement
     with such counsel, (ii) you are executing this
     Agreement knowingly and voluntarily and (iii) you
     understand all of the terms set forth herein.

13.  In the event the Company terminates your employment for
     Cause and you dispute the Company's right to do so or
     you claim that you are entitled to terminate your
     employment for Good Reason and the Company disputes
     your right to do so, a mediator acceptable to you and
     the Company will be appointed within 10 days to assist
     in reaching a mutually satisfactory resolution, but
     will have no authority to issue a binding decision.
     Such mediation must be concluded within 60 days of the
     date of termination or claim to termination for Good
     Reason.  You agree that you will not institute any
     legal proceeding relating to the matter until the
     conclusion of such mediation.  Should such mediation
     fail to reach an acceptable conclusion and you are
     successful in any litigation or settlement that issues
     from such dispute, you shall be entitled to receive
     from the Company all of the expenses incurred by you in
     connection with any such dispute, including reasonable
     attorney's fees.

14.  Acts Detrimental to the Company

14.1 You agree that you will not do any of the following
     during the Severance Period:

     14.1.1    commit any criminal act against the Company
               or any act that would constitute "Cause;"
     
     14.1.2    disclose any information likely to be
               regarded as confidential and relating to the
               Company's business;
     
     14.1.3    solicit the Company's employees to work for a
               competitor of the Company; or
     
     14.1.4    perform any act detrimental to the Company or
               its employees, including, but not limited to,
               disparaging the Company, its senior
               management or its products.

14.2 You agree that any breach or threatened breach of
     Section 14.1 shall entitle the Company to apply for and
     to obtain injunctive relief, which shall be in addition
     to any and all other rights and remedies available to
     the company at law or in equity.

14.3 All of your rights and benefits under this Agreement
     shall cease upon any breach by you of Section 14.1 of
     this Agreement.

15.  Miscellaneous

15.1 Notices and other communications provided for herein
     shall be in writing and shall be effective upon
     delivery addressed as follows:

     if to the Company:
     
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  Senior Vice President, Human Resources
          
          with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  General Counsel
          
     or if to you, at the address set forth above,
     
     or to such other address as to which either party shall
     give notice in accordance with the foregoing.

15.2 This Agreement shall be binding upon and shall inure to
     the benefit of the parties hereto and their respective
     successors and assigns; provided, however, that this
     Agreement may not be assigned by either party without
     the consent of the other party.

15.3 Any provision of this Agreement that is prohibited or
     unenforceable in any jurisdiction shall, as to such
     jurisdiction, be ineffective to the extent of such
     prohibition or unenforceability without invalidating
     the remaining provisions of this Agreement or affecting
     the validity or enforceability of such provision in any
     other jurisdiction.

15.4 This Agreement constitutes the entire understanding of
     the parties hereto with respect to the subject matter
     hereof and supersedes any prior agreements, written or
     oral, with respect thereto.

15.5 This Agreement may be amended or modified only by a
     written agreement duly executed by both of the parties
     hereto.

15.6 This Agreement shall be governed by and interpreted in
     accordance with the laws of the State of New York
     applicable to contracts executed in and to be wholly
     performed within that State.

                                   Very truly yours,
                                   
                                   The Reader's Digest
                                   Association, Inc.
                                   
                                   
                                   By
                                   Name:  Joseph M. Grecky
                                          Joseph M. Grecky
                                   Title: Senior Vice President,
                                          Human Resources


Agreed to and accepted as of 4/15/96:



Name:  Stephen R. Wilson
       Stephen R. Wilson





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