READERS DIGEST ASSOCIATION INC
DEF 14A, 1997-10-27
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                    SCHEDULE 14A INFORMATION
                                
   Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934
                                
Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]                           Preliminary Proxy Statement
[ ]                           Confidential, for Use of Commission Only 
                              (as permitted by Rule 14a-6(e)(2))
[X]                           Definitive Proxy Statement
[X]                           Definitive Additional Materials
[ ]                           Soliciting Material Pursuant to
                              240.14a-11(c) or 240.14a-12

              The Reader's Digest Association, Inc.
        (Name of Registrant as Specified In Its Charter)
                                
                                
                                
  (Name of Person(s) Filing Proxy Statement, if other than the
                           Registrant)
                                
Payment of Filing Fee (Check the appropriate box):

[ ]$125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or
   14a-6(i)(2) or Investment Company Act Rule 20a-1(c).
[ ]$500 per each party to the controversy pursuant to Exchange
   Act Rule 14a-6(i)(3).
[ ]Fee computed on table below per Exchange Act Rules 14a-
   6(i)(4) and 0-11.

      1)                     Title of each class of securities
      to which transaction applies:

      2)                     Aggregate number of securities to
      which transaction applies:

      3)                     Per unit price or other underlying
      value of transaction computed pursuant to Exchange Act
      Rule 0-11: (Set forth the amount on which the filing fee
      is calculated and state how it was determined:

      4)                     Proposed maximum aggregate value of
      transaction:

[ ]Fee paid previously with preliminary materials.

[ ]Check the box if any part of the fee is offset as provided by
   Exchange Act Rule 0-11(a)(2) and identify the filing for
   which the offsetting fee was paid previously.  Identify the
   previous filing by registration statement number, or the Form
   or Schedule and the date of its filing.

   1) Amount Previously Paid:

   2) Form, Schedule or Registration Statement No.:

   3) Filing Party:

   4) Date Filed:


RD LOGO APPEARS HERE

                                          October 27, 1997

Dear Stockholder:

      You  are  cordially  invited to  attend  the  Annual
Meeting   of   Stockholders   of   The   Reader's   Digest
Association,  Inc.  to be held at 10:00  a.m.  on  Friday,
December  12,  1997, at the Sheraton Stamford  Hotel,  One
First  Stamford  Place, Stamford, Connecticut.   The  back
cover   page  of  the  Proxy  Statement  contains  driving
directions  and  a map showing how to reach  the  Sheraton
Stamford Hotel.

       The   accompanying  Notice  of  Meeting  and  Proxy
Statement describe the matters to be considered and  voted
upon  at  the  Meeting.  In addition to  consideration  of
these  matters, there will be a report to stockholders  on
the affairs of the Company, and stockholders will have  an
opportunity to discuss matters of interest concerning  the
Company.

      Although  only  holders of record of  the  Company's
Class  B  Voting Common Stock at the close of business  on
October  22, 1997 are entitled to vote at the Meeting,  we
invite  all  stockholders of the  Company,  including  the
holders  of the Company's Class A Nonvoting Common  Stock,
to attend.

      If  you are entitled to vote at the Meeting,  it  is
important that your shares be represented, whether or  not
you plan to attend the Meeting personally.  To ensure that
your  vote  will be received and counted, please  promptly
complete,  date  and  return your proxy  in  the  enclosed
return  envelope, whether or not you plan  to  attend  the
meeting in person.


                            Sincerely yours,
                            
                            
                            
                            /S/GEORGE V. GRUNE
                            George V. Grune
                            Chairman and Chief Executive
                            Officer

RD LOGO APPEARS HERE

       NOTICE OF 1997 ANNUAL MEETING OF STOCKHOLDERS

To the Stockholders:

      The  Annual Meeting of Stockholders of The  Reader's
Digest  Association, Inc. (the "Company") will be held  at
the  Sheraton  Stamford Hotel, One First  Stamford  Place,
Stamford, Connecticut, , on Friday, December 12,  1997  at
10:00 a.m., New York time, to consider and take action  on
the following matters:

          (1)   election of Directors of the Company;
     
          (2)   amendment of the 1994 Key Employee Long
                Term Incentive Plan to increase the number of
                shares available for awards under that  plan;
                and
     
          (3)  such other business as may properly come
               before the Meeting.
     
      Only  holders  of  record of the Company's  Class  B
Voting  Common Stock at the close of business  on  October
22,  1997 are entitled to notice of, to attend and to vote
at,  the  Meeting.   Holders  of  the  Company's  Class  A
Nonvoting Common Stock on the record date are also welcome
to attend the Meeting.

                                  By Order of the Board of
                                  Directors:
                                  
                                  
                                  
                                  /S/C.H.R. DUPREE
                                  C.H.R. DuPree
                                  Vice President,
                                  Associate General
                                  Counsel and Acting
                                  Secretary

October 27, 1997
                         PROXY STATEMENT


                       GENERAL INFORMATION

Annual Meeting Time and Location

     The Annual Meeting of Stockholders of The Reader's Digest
Association, Inc. (the "Company") will be held at the Sheraton
Stamford Hotel, One First Stamford Place, Stamford, Connecticut,
on Friday, December 12, 1997 at 10:00 a.m., New York time.  The
back  cover page of this Proxy Statement contains  driving
directions and a map showing how to reach the Sheraton Stamford
Hotel.

Principal Executive Offices of the Company

     The principal mailing address of the executive offices of
the Company is Pleasantville, New York  10570.

Record Date; Securities Entitled to be Voted at the Meeting

     The record date for the Meeting is October 22, 1997.  Only
shares of the Company's Class B Voting Common Stock (the "Class B
Voting Common Stock") held by holders of record at the close of
business on the record date are entitled to vote at the Meeting.
Each share of Class B Voting Common Stock is entitled to one
vote.  On October 22, 1997, 21,716,057 shares of Class B Voting
Common Stock were outstanding.

     The Class A Nonvoting Common Stock is not entitled to be
voted at the Meeting.  Holders of Class A Nonvoting Common Stock
are receiving this Proxy Statement for information purposes only
and will not receive a proxy card.

Meeting Admittance Procedures

     Only stockholders of record on the record date, or their
duly appointed proxy holders (not to exceed one per stockholder),
may attend the Meeting.  If you or your proxy holder plans to
attend the Meeting, please return the longer portion of the
enclosed admission card.  We will then place your name on an
admission list held at the entrance to the Meeting.  Please save
the shorter portion of the admission card.  You will have to
present the shorter portion of the admission card to  gain
entrance to the Meeting.

     If you plan to attend the Meeting and vote your shares in
person, but your shares are held in the name of a broker, trust,
bank or other nominee, you should also bring with you a proxy or
letter from the broker, trustee, bank or nominee confirming that
you beneficially own the shares.

Proxies Solicited by the Board of Directors

     This Proxy Statement, and the proxy card that accompanies
the Proxy Statement to the holders of the Class B Voting Common
Stock, are first being sent or given to stockholders on or about
October 27, 1997.

     The accompanying proxy card is solicited by the Board of
Directors of the Company.  It may be revoked by written notice
given to the Corporate Secretary of the Company at any time
before being voted.  Proxies in this form, properly executed,
duly returned to the Company and not revoked, will be voted in
favor of the election of Directors (except to the extent that
authority therefor is withheld) and in favor of any management
proposals in accordance with the instructions in the proxy.
Presence at the meeting does not of itself revoke the proxy.

     The Company will bear the cost of the solicitation of
proxies pursuant to this Proxy Statement, including reimbursement
of brokers and other persons holding stock in their names, or in
the names of nominees, at approved rates, for their expenses for
sending proxy material to principals and obtaining their proxies.
The Company has retained Morrow & Co., Inc. to solicit proxies on
behalf of management for an estimated fee of $3,500,  plus
reimbursement of reasonable out-of-pocket expenses.  In addition,
proxies may be solicited personally, or by mail, telephone or
electronic transmission, by regular employees of the Company
without additional compensation.

Vote Tabulation

     Abstentions and "broker non-votes" are counted as present in
determining  whether the quorum requirement is  satisfied.
Abstentions have the same effect as votes against proposals
presented to stockholders other than election of directors.
"Broker non-votes" would have no effect on any matter considered
at the Annual Meeting because they are not considered "shares
present" for voting purposes.  A "broker non-vote" occurs when a
nominee holding shares for a beneficial owner votes on one
proposal, but does not vote on another proposal because the
nominee does not have discretionary voting power and has not
received instructions from the beneficial owner.

      As  a matter of Company practice, the tabulation  of
stockholder votes at the Annual Meeting of Stockholders is to be
made on a confidential basis by independent third parties and
certain employees of the Company involved in the tabulation
process.  Each stockholder proxy card, ballot and the votes
specified thereon are to be kept confidential until the final
vote is tabulated, except that disclosure may be made as required
by applicable law, in the case of proxy cards containing a
stockholder comment or question, and in the event of a contested
proxy solicitation.
                                
                                
                                
              PROPOSAL NO. 1--ELECTION OF DIRECTORS

Nominees

     The Board of Directors currently consists of nine members
who are elected annually to hold office until the next Annual
Meeting or until their successors are duly elected and qualified.
Due  to  increasing commitments relating to his  principal
occupation as Chairman and Chief Executive Officer of The Chase
Manhattan Bank, Walter V. Shipley, who is currently a Director,
has decided not to stand for re-election at the 1997 Annual
Meeting.  Consequently, the number of Directors will be eight.

     The affirmative vote of a plurality of the votes cast by the
holders of the Class B Voting Common Stock present in person or
represented by proxy and entitled to vote thereon is necessary to
elect a Director. If no contrary indication is made, proxy cards
in the accompanying form are to be voted for the nominees named
below or, in the event any such nominee is not a candidate or is
unable to serve as a Director at the time of the election (which
is not now expected), for any nominee who shall be designated by
the Board of Directors to fill such vacancy.  All nominees named
below are incumbent members of the Board of Directors.

     Set forth below opposite the name and age of each nominee
are the nominee's present positions and offices with the Company,
the year in which the nominee was first elected a Director of the
Company and the nominee's principal occupations during the past
five years.


                              Positions and Offices With the Company
       Name and Age                             and
                               Principal Occupations During the Past
                                            Five Years
                                                 
                            
George V. Grune  (68)       Mr.  Grune  returned to  the  Company  to
                            serve  as Chairman of the Board and Chief
                            Executive  Officer on  August  11,  1997,
                            after   having   previously   served   as
                            Chairman  of  the Board  of  the  Company
                            until  his retirement in August 1995  and
                            as  Chief Executive Officer until  August
                            1994.  Mr. Grune first joined the Company
                            in  1960 and was a member of the Board of
                            Directors  from 1976 to 1995.  Mr.  Grune
                            has also served as Chairman of the DeWitt
                            Wallace-Reader's Digest  Fund,  Inc.  and
                            the  Lila  Wallace-Reader's Digest  Fund,
                            Inc.  since July 1987.  Mr. Grune is also
                            a  director of Avon Products,  Inc.,  The
                            Chase    Manhattan    Corporation,    CPC
                            International,   Inc.    and    Federated
                            Department Stores, Inc.
                            
Melvin R. Laird  (75)       Mr.  Laird has been a member of the Board
                            of  Directors of the Company since  1990.
                            He  has  served as Senior Counsellor  for
                            national and international affairs  since
                            1974  and  was elected to the  additional
                            position of Vice President in 1989.   Mr.
                            Laird  joined the Company in  1974.   Mr.
                            Laird  also serves as a director  of  IDS
                            Mutual Fund Group.
                            
Lynne V. Cheney  (56)       Dr.  Cheney joined the Board of Directors
                            in  1993.  She is an author, lecturer and
                            television commentator with CNN  and  has
                            been  a  senior  fellow of  the  American
                            Enterprise  Institute for  Public  Policy
                            Research since January 1993.  She  served
                            as Chairman of the National Endowment for
                            the  Humanities from May 1986 to  January
                            1993.   Dr. Cheney is also a director  of
                            FPL  Group, Inc. (parent of Florida Power
                            &  Light Company), IDS Mutual Fund Group,
                            Lockheed-Martin  Corporation  and   Union
                            Pacific Resources Group, Inc.
                            
M. Christine DeVita  (47)   Ms. DeVita has been a member of the Board
                            of  Directors of the Company since  1993.
                            She  has  been  President of  the  DeWitt
                            Wallace-Reader's Digest  Fund,  Inc.  and
                            the  Lila  Wallace-Reader's Digest  Fund,
                            Inc. since June 1989.
                                                 
James E. Preston  (64)      Mr.  Preston has been a member of the Board
                            of  Directors  of the Company  since  1994.
                            He  became  Chairman of the Board  of  Avon
                            Products,   Inc.   (beauty   and    related
                            products)  in  January 1989  and  has  been
                            Chief   Executive   Officer   since   1988,
                            holding   the   additional   position    of
                            President  from  1988 until November  1993.
                            Mr.  Preston also serves on the  boards  of
                            directors  of  Aramark, Inc. and  Woolworth
                            Corporation.
                            
Robert G. Schwartz  (69)    Mr.  Schwartz  has been  a  member  of  the
                            Board  of  Directors of the  Company  since
                            1989.    He  retired  in  April   1993   as
                            Chairman of the Board, President and  Chief
                            Executive  Officer  of  Metropolitan   Life
                            Insurance  Company, having served  in  that
                            position   since   September   1989.    Mr.
                            Schwartz  also  serves  on  the  boards  of
                            directors     of     COMSAT    Corporation,
                            Consolidated Edison Co. of New York,  Inc.,
                            Lone    Star   Industries,   Inc.,   Lowe's
                            Companies,  Inc.,  Mobil  Corporation   and
                            Potlatch Corporation.
                            
C.J. Silas  (65)            Mr.  Silas  has been a member of the  Board
                            of  Directors  of the Company  since  1992.
                            He  retired  in  May 1994 as  Chairman  and
                            Chief   Executive   Officer   of   Phillips
                            Petroleum  Company, positions he  had  held
                            since  1985.  Mr. Silas is also a  director
                            of Halliburton Company.
                            
William J. White  (59)      Mr.  White  has been a member of the  Board
                            of  Directors  of the Company  since  1996.
                            He  has been Chairman of the Board of  Bell
                            &  Howell  Company (information access  and
                            mail  processing systems)  since  1990  and
                            served  as  Chief  Executive  Officer  from
                            February  1990  to  March  1997   and    as
                            President  from February 1990  to  February
                            1995.   Mr.  White is also  a  director  of
                            Ivex    Packaging   Corporation   and    TJ
                            International, Inc.
                            


Board of Directors and Committees

      During  the Company's fiscal year ended June 30, 1997,  its
Board of Directors held nine meetings.  The Board of Directors of
the  Company has an Audit Committee, a Compensation &  Nominating
Committee and a Finance Committee.

      The  Audit Committee, which met three times during the 1997
fiscal  year, is comprised of Mr. Preston (Chairman), Dr. Cheney,
and  Messrs.  Schwartz  and White.  Prior to  the  November  1996
annual  meeting of the Board, the Committee was comprised of  Mr.
Shipley  (Chairman), Ms. DeVita and Messrs. Preston and Schwartz.
Its  functions  include recommending annually  to  the  Board  of
Directors  a firm of independent accountants to audit and  review
the  Company's books and records and approving the scope of  such
firm's  audit;  reviewing the adequacy of the Company's  internal
controls  and  auditing procedures; reviewing the appropriateness
of  and  effect of changes in the Company's accounting principles
and  auditing procedures; reviewing the Company's ethics policies
and  procedures; and reviewing, approving and recommending to the
Board the Company's annual financial statements.

      The  Compensation & Nominating Committee,  which  met  five
times  during  the  last  fiscal  year,  consists  of  Mr.  Silas
(Chairman), Dr. Cheney and Messrs. Schwartz and Shipley.   During
fiscal  1997, William G. Bowen, a former Director of the Company,
was  a  member  and Chairman of the Committee.  Mr. Silas  became
Chairman of the Committee in August 1997 and Mr. Schwartz  joined
the Committee in October 1997.  The Committee's functions include
administering  certain employee benefit plans;  recommending  the
amount  and  form  of  any contribution to  The  Reader's  Digest
Employees Profit-Sharing Plan; reviewing the compensation  levels
and  programs  for  officers  and key personnel  and  determining
incentive  compensation  for employees of  the  Company  and  its
subsidiaries;  and  reviewing  and  recommending  candidates  and
nominees for election to the Board of Directors.

      The  Finance  Committee, which met twice  during  the  1997
fiscal  year, is comprised of Ms. DeVita (Chairman)  and  Messrs.
Laird, Preston and Schwartz.  Prior to the 1996 annual meeting of
the   Board,  the  Committee  was  comprised  of  Messrs.   Silas
(Chairman), Laird, Preston and Schwartz.  The Finance Committee's
functions  include  overseeing  the  financial  affairs  of   the
Company,  such as the Company's investment policies and  programs
and  those of its employee benefit plans; and advising the  Board
with  respect  to  corporate financial policies  and  procedures,
dividend  policy,  financing plans and budgets, foreign  exchange
management, tax planning and insurance coverage.

      All  members  of  the Board attended at least  75%  of  the
aggregate  of (1) the total number of meetings of the Board  held
during  the period in the 1997 fiscal year that he or she  was  a
Director  and  (2)  the  total number  of  meeting  held  by  all
committees  of  the  Board on which he or she served  during  the
period in the fiscal 1997 year that he or she served, except  Mr.
Shipley, who attended 73% of such meetings.

      Each  Director  who is not an officer or  employee  of  the
Company or of one of its subsidiaries receives an annual retainer
of  $32,000  each  fiscal year for services as  a  Director.   In
addition,  such Directors receive a fee of $1,000 for each  Board
or  Committee meeting attended in person or by telephone  ($1,500
for  the Chairman of the Committee) and are reimbursed for  their
reasonable  expenses of attending such meetings and otherwise  in
connection  with their duties as Directors.  Each  such  Director
who  serves  for more than five years will, upon retirement  from
the  Board,  continue  to receive annually  compensation  in  the
amount  of  the  Director's retainer in effect  at  the  time  of
retirement.

      As  of October 1, 1996, the Directors' Phantom Stock Option
Plan  provides  for  the grant to each non-employee  Director  of
1,000  phantom  stock options relating to the Company's  Class  A
Nonvoting  Common  Stock annually on the date  of  the  Company's
Annual Meeting of Stockholders.  Under the terms of the plan, the
options  are  granted at the fair market value  of  the  Class  A
Nonvoting  Common Stock on the date of grant, have a term  of  10
years  and vest with respect to 25% of the total number of shares
covered  thereby on each successive anniversary of  the  date  of
grant.   The options also vest when the Director ceases to  be  a
member of the Board.

      Under  the  Deferred  Compensation  Plan  for  Non-Employee
Directors  of The Reader's Digest Association, Inc., non-employee
Directors  are eligible to defer payment of 50%, 75% or  100%  of
their  annual retainer for certain established deferral  periods.
Deferred annual retainers are credited to an unfunded account for
each  participant, on which interest accrues at a rate determined
by  a committee comprised of employee Directors.  Payment of  the
deferred  annual  retainer will be made, at the election  of  the
participant, in a lump sum or in annual installments of from  one
to 10 years.
                    EQUITY SECURITY OWNERSHIP

Principal Stockholders

      The following table shows, based on information reported to
the Company by or on behalf of such persons, the ownership, as of
October 22, 1997, of the Company's voting securities by the  only
persons known to the Company to be the beneficial owners of  more
than  five percent of the Class B Voting Common Stock,  the  only
class of voting securities of the Company outstanding:

                                          Amount and           
    Name and address of beneficial         nature        Percent of
     owner                               of beneficial      class
                                           ownership           
                                               
     DeWitt Wallace-Reader's Digest       7,750,000           35.69%
     Fund, Inc.                           shares
     Two Park  Avenue                     (sole voting
     New York, NY  10016 (1)              and
                                          investment
                                          power)

     Lila Wallace-Reader's Digest Fund,   7,750,000           35.69%
     Inc.                                  shares
     Two Park Avenue                      (sole voting
     New York, NY  10016 (1)                and
                                          investment
                                          power)

     State Street Bank and Trust          1,716,057           7.90%
     Company,                              shares
     as trustee of The Reader's Digest    (shared voting
     Employees                                and
     Profit-Sharing Plan (2)               investment
                                             power)

___________
(1)   As  of October 22, 1997, the DeWitt Wallace-Reader's Digest
   Fund,  Inc.  also owned 6,117,240 shares of Class A  Nonvoting
   Common  Stock,  which, together with its holding  of  Class  B
   Voting   Common  Stock,  represented  13.04%  of   the   total
   outstanding  common stock of the Company.  The  Lila  Wallace-
   Reader's  Digest  Fund, Inc. also owned  2,439,558  shares  of
   Class  A  Nonvoting  Common Stock, which,  together  with  its
   holding  of Class B Voting Common Stock, represented 9.58%  of
   the total outstanding common stock of the Company.

(2)   State  Street  Bank and Trust Company ("State  Street")  is
   trustee  of  the Trust created by the Trust Agreement  amended
   and  restated  as of July 1, 1992 between The Reader's  Digest
   Association,  Inc. and State Street, as trustee,  relating  to
   The Reader's Digest Employees Profit-Sharing Plan (the "Profit-
   Sharing  Plan).  According to the Schedule 13G filed by  State
   Street  in  such  capacity and received by the Company,  State
   Street  may  be  deemed  to  have  shared  voting  and  shared
   dispositive  power over the shares listed, but has  disclaimed
   beneficial ownership of all such shares.


      Each  of the DeWitt Wallace-Reader's Digest Fund, Inc.  and
the  Lila  Wallace-Reader's Digest Fund, Inc. (collectively,  the
"Funds")  has  five  members  and  a  board  consisting  of  five
directors.  Ms. DeVita and Messrs. Grune, Shipley and Silas,  who
are  Directors of the Company, are also members and directors  of
each of the Funds.

      It  has been the Company's objective since fiscal 1990 that
the  Company's  employee  benefit plans,  including  the  Profit-
Sharing  Plan  would hold up to 20% of the Class B Voting  Common
Stock,  or approximately 4% of the equity in common stock of  the
Company,  by  the  end of fiscal 1999.  As of October  22,  1997,
approximately  7.90%  of the outstanding Class  B  Voting  Common
Stock  is  held  by the Profit-Sharing Plan, which  is  the  only
employee benefit plan that holds such stock.

     In order to avoid the imposition of excise taxes, commencing
in  the year 2000 the Funds together may not own more than 50% of
the voting stock or value of the Company.  Accordingly, the Funds
must  reduce  their aggregate holdings of Class B  Voting  Common
Stock  to  50%  by  the  year  2000.   The  Funds  presently  own
approximately 71% of the outstanding Class B Voting Common Stock.
The Funds will be required to dispose of between 3-to-4.5 million
shares of Class B Voting Common Stock by the year 2000 (depending
on  the  amount  of  Class  B  Voting Common  Stock  outstanding,
including  the  amount  held  by the Company's  employee  benefit
plans),  in  order to avoid the imposition of excise  taxes.   No
determination  has been made at this time as  to  the  manner  in
which,  or the time during which, further reductions in ownership
of  Class  B  Voting  Common Stock will be effected.   The  Funds
intend to retain 50% of the Class B Voting Common Stock as  long-
term investors.

Directors, Nominees and Executive Officers

      The following table shows, as to the current Directors  and
nominees individually, the Named Executive Officers (as listed in
the  Summary  Compensation Table) and the current  Directors  and
executive  officers  of  the  Company  as  a  group,  the  equity
securities of the Company that were beneficially owned by them as
of October 22, 1997 (except as otherwise noted below).

                                                 Shares of
                                              Class A Nonvoting
          Name of beneficial owner(1)(2)        Common Stock

           George V. Grune                       190,100(3)
           Melvin R. Laird                       5,000(4)
           Lynne V. Cheney                       1,180
           M. Christine DeVita                   1,000
           James E. Preston                      2,000
           Robert G. Schwartz                    5,000
           Walter V. Shipley                     3,000
           C.J. Silas                            1,000
           William J. White                      2,000
           Martin J. Pearson                     39,650 (5)
           James P. Schadt                       104,570 (5)
           Paul A. Soden                         19,788 (5)
           Stephen R. Wilson                     39,788 (5)
           All current Directors, nominees       
           and executive                         383,726(3)(4)(5)
           officers as a group (17 persons)


(Footnotes on following page)

(Footnotes to table on preceding page)

______________
(1)   "Beneficial  ownership" has been determined  in  accordance
   with  rule  13d-3 under the Securities Exchange Act  of  1934.
   Each  Director,  nominee  or  officer  had  sole  voting   and
   investment power over the shares shown, except as noted below.
   Each    Director,   nominee   or   Named   Executive   Officer
   individually,  and the Directors and executive officers  as  a
   group,  beneficially owned less than one percent of the  total
   issued  and  outstanding shares of Class  A  Nonvoting  Common
   Stock.

(2)   Other  than as indicated in footnote 5 below, no  Director,
   nominee  or officer holds any shares of Class B Voting  Common
   Stock  or  any  shares  of preferred  stock  of  the  Company.
   Messrs.  Grune, Shipley and Silas and Ms. DeVita  are  members
   and  directors  of the Funds, which together beneficially  own
   10.11% of the Class A Nonvoting Common Stock and 71.38% of the
   outstanding  Class  B  Voting Common  Stock.   See  "Principal
   Stockholders."

(3)  Includes 25,000 shares owned by the Grune Family Foundation,
   as to which Mr. Grune disclaims beneficial ownership.

(4)  Does not include 10,000 shares previously beneficially owned
   by  Mr.  Laird that have been placed in trusts for the benefit
   of Mr. Laird's grandchildren.

(5)   Information is stated as of June 30, 1997 for Mr.  Pearson,
   as  of July 31, 1997 for Mr. Schadt and as of August 31,  1997
   for  Messrs.  Soden and Wilson.  See "Executive Compensation--
   Recent  Management  Changes."   Includes  shares  of  Class  A
   Nonvoting Common Stock underlying presently exercisable  stock
   options  as  follows: Mr. Pearson, 39,650; Mr. Soden,  13,750;
   Mr.  Wilson, 23,750; and all Directors, nominees and executive
   officers, 153,875.  Does not include 37,002 shares of Class  B
   Voting  Common  Stock over which members  of  the  group  have
   voting  authority  as a result of their participation  in  the
   Profit-Sharing Plan.



                     EXECUTIVE COMPENSATION


Recent Management Changes

     On August 11, 1997, George V. Grune replaced James P. Schadt
as  Chairman of the Board, Chief Executive Officer and a Director
of  the  Company.   On  September 5,  1997,  Stephen  R.  Wilson,
Executive Vice President and Chief Financial Officer and Paul  A.
Soden,  Senior Vice President, General Counsel and  Secretary  of
the  Company,  left  the Company.  On June 30,  1997,  Martin  J.
Pearson,  President, Reader's Digest Europe and a Vice  President
of  the Company, left the Company.  See "Severance Arrangements,"
below.

Summary Compensation Table

      The following table sets forth information for each of  the
fiscal  years  ended June 30, 1997, 1996 and 1995 concerning  the
compensation of the individuals whose compensation is required to
be  disclosed  pursuant  to Securities  and  Exchange  Commission
regulations (collectively, the "Named Executive Officers").

<TABLE>
                                         
                                   <S>    <S>       <S>          <S>          <S>          <S>          <S>       <S>
                                          Annual Compensation                 Long-term    compensation
                                                                              Awards(1)                 Payouts   All       
                                   Fiscal                                                                         Other 
                                   Year                                       Restricted                          Compen-      
                                   ended                                      Stock        Options/     LTIP      sation(2)
Name and Principal Position        June30 Salary    Bonus        Other        award        SARS #       Payouts   
<C>                                <S>    <S>       <S>          <S>          <S>          <S>          <S>       <S>
James P. Schadt                    1997   $850,000  $0(4)        $122,327(5)  (6)          0(7)         $0        $0
Chairman and Chief Executive       1996   $800,000  $588,327(4)  $101,440(5)               122,200(7)   $0        $3,500
Officer(3)                         1995   $740,866  $713,792(4)  $73,584(5)                0(7)         $457,452  $7,000
                                                                                                 
Stephen R. Wilson                  1997   $465,000  $0           $68,270(5)                0(7)         $0        $360,000(10)
Executive Vice President and Chief 1996   $435,000  $246,000                               46,300(7)    $0        $343,500(10)
Financial Officer(8)               1995   $114,423  $250,000                  $433,125(9)  90,000(7)    $0        $307,000(10)
                                                                                                    
Paul A. Soden                      1997   $365,000  $0                                     6,990(7)     $0        $0
Senior Vice President, General     1996   $323,000  $150,000                               25,100(7)    $0        $3,500
Counsel and Secretary(11)          1995   $127,212  $160,000                               50,000(7)    $43,958   $0
                                                                                                 
Martin J. Pearson                  1997   $364,000  $0                                     0(7)         $0        $0
President, Reader's Digest Europe  1996   $327,500  $155,000                               49,300(7)    $0        $3,500
and Vice President (12)            1995   $257,346  $200,000                               0(7)         $109,330  $7,000
                                                                                   
                                                                                                 
Melvin R. Laird                    1997   $340,000  $0           $55,182(5)                0(7)         $0        $0
Vice President, and Senior         1996   $318,000  $72,000      $53,858(5)                12,200(7)    $0        $3,500
Counsellor                         1995   $320,538  $110,000                               0(7)         $64,090   $7,000
                                                                                                 
</TABLE>
(1) All  awards are made  in  or  with
   respect to shares of Class A Nonvoting Common Stock.

(2) Represents amounts contributed  by
   the  Company  to  The Reader's Digest Employees Profit-Sharing
   Plan (the "Profit-Sharing Plan") for the accounts of the Named
   Executive Officers except Mr. Wilson (see footnote 10).

(3) Mr. Schadt served as President and
   Chief  Executive  Officer  until  August  1995,  as  Chairman,
   President   and  Chief  Executive  Officer  thereafter   until
   September  1995  and as Chairman and Chief  Executive  Officer
   thereafter  until his resignation effective August  11,  1997.
   See "Severance Arrangements."

(4) Mr.  Schadt's 1996 and 1995 annual
   bonuses  reflect the fact that a significant  portion  of  his
   target  annual  bonus  has been granted  as  performance-based
   restricted  stock.   In fiscal 1996, Mr.  Schadt  was  awarded
   shares  of performance-based restricted stock under  the  1994
   Key  Employee  Long Term Incentive Plan.  20%  of  the  shares
   granted  vested on September 15, 1995 and September 15,  1996,
   respectively,  and  an  additional  20%  will  vest  on   each
   successive   anniversary  of  that  date,   subject   to   the
   satisfaction  of  Company  performance  goals.   Mr.  Schadt's
   bonuses  include  $413,327 for 1996  and  $478,792  for  1995,
   representing   the   value  of  shares  of   performance-based
   restricted  stock  that  vested  on  September  15,  1996  and
   September 15, 1995, respectively, after certification  of  the
   attainment of the Company performance goal relating to  fiscal
   1996  and  1995.  The value of the vested shares  reported  is
   based  on  the closing market price of the Class  A  Nonvoting
   Common  Stock on the NYSE on those respective dates.   Because
   of the failure to attain the Company performance goal relating
   to fiscal 1997, the related 10,269 shares of performance-based
   restricted  stock were forfeited on September 15,  1997.   See
   "Report of the Compensation & Nominating Committee."

(5) Includes for Mr. Schadt $65,621 in
   1997, $38,063 in 1996 and $31,073 in 1995 for personal use  of
   corporate   transportation  and  related  tax   reimbursement.
   Includes  for Mr. Wilson $61,803 for personal use of corporate
   transportation  and related tax reimbursement.   Includes  for
   Mr.  Laird  $21,930 in 1997 and $23,871 in 1996 for  insurance
   coverage.

(6) As  of  June 30, 1997, Mr. Schadt held an aggregate of  30,809
   shares  of restricted stock, valued at $922,344, based on  the
   closing  price of the Class A Nonvoting Common  Stock  on  the
   NYSE on that date.

(7)The  grants  for 1994 represent options or SARs equivalent  to
   five  annual  grants.  Comparable grants were  made  to  newly
   hired executive officers in subsequent years.  Consistent with
   these multiple-year grants, no options or SARs were awarded to
   these  individuals in 1995, 1996 or 1997 other than grants  in
   connection  with new employment and promotions and  grants  of
   recovery  stock options.  See "Stock Options and SARs  Granted
   in  Last  Fiscal  Year"  and "Report  of  the  Compensation  &
   Nominating Committee."

(8)Mr.  Wilson,  who joined the Company in April 1995,  left  the
   Company   effective   September  5,  1997.    See   "Severance
   Arrangements."

(9)Represents  9,000  shares  of  restricted  stock  granted   in
   connection  with the commencement of Mr. Wilson's  employment.
   20%  of the shares vest on each successive anniversary of  the
   date  of grant.  Mr. Wilson receives dividends on such shares.
   The  restricted  stock shown in the table  is  valued  at  the
   closing market price of the Class A Nonvoting Common Stock  on
   the  NYSE  on  the date of grant.  As of June  30,  1997,  Mr.
   Wilson  held an aggregate of 5,400 shares of restricted stock,
   valued at $161,663, based on the closing price of the Class  A
   Nonvoting  Common  Stock  on  the  NYSE  on  that  date.   See
   "Severance Arrangements."

(10) Includes  $360,000,  $340,000  and
   $300,000 for 1997, 1996 and 1995, respectively, paid  in  lieu
   of  a  long term incentive payment.  Also includes $7,000  for
   1995 paid in lieu of a contribution to the Profit-Sharing Plan
   and $3,500 for 1996 contributed to the Profit-Sharing Plan for
   the account of Mr. Wilson.

(11)  Mr.  Soden, who joined the Company
   in  February  1995,  left the Company effective  September  5,
   1997.  See "Severance Arrangements."

(12) Mr. Pearson was President, Reader's
   Digest Pacific prior to September 1995.  Mr. Pearson left  the
   Company    effective   June   30,   1997.    See    "Severance
   Arrangements."

Stock Options and SARs Granted in Last Fiscal Year

      The following table sets forth information concerning stock
options  and stock appreciation rights granted during the  fiscal
year ended June 30, 1997 to the Named Executive Officers.


<TABLE>
                                                
                                                                 Potential realizable
                              Individual grants                  value at assumed annual
                                 Percent                         rates of stock price
                                 of total                        appreciation for options/SAR term(2)
                                 options/  Exercise                          
                     Options/    SARs      or base                                       
                     SARs        granted    price     Expira-                                      
                     granted     to em-     ($/sh)    tion                            
       Name         (#)(1)       ployees              date     0%    5%(3)           10%(4)
                                 in                                                 
                                 fiscal                    
                                  year

<C>                 <S>          <S>         <S>     <S>             <S>             <S>           
Paul A. Soden       990          0.05%       47.31   9/7/05          $25,819         $63,598
                    6,000(5)     0.35%       41.31   8/8/05          $155,887        $395,049
                                                                                               
All Common          --           --          --      --              $2,762,093,775  $6,999,687,930(6)
Stockholders       
</TABLE>

(1) All  options and SARs are  granted
   with  respect  to Class A Nonvoting Common Stock.   Except  as
   noted  in  footnote 5 below, the options granted are  recovery
   stock  options.  Up to 50% of these options become exercisable
   at  the end of the 1996-1998 and 1997-1999 performance periods
   only if the applicable performance goals relating to corporate
   earnings  growth  are met; the balance of the options  becomes
   exercisable  in  2004.   See "Report  of  the  Compensation  &
   Nominating Committee."

(2) The values shown are based on  the
   assumed hypothetical compound annual appreciation rates of  5%
   and  10%  prescribed  by  Securities and  Exchange  Commission
   rules.   These hypothetical rates are not intended to forecast
   either the future appreciation, if any, of the price of  Class
   A  Nonvoting  Common Stock or the values,  if  any,  that  may
   actually be realized upon such appreciation, and there can  be
   no  assurance  that the hypothetical rates will  be  achieved.
   The  actual value realized upon exercise of an option  or  SAR
   will  be measured by the difference between the price  of  the
   Class  A Nonvoting Common Stock and the exercise price on  the
   date the option or SAR is exercised.

(3)  For  the  values  stated  in  this
   column  to  be  realized, the price of the Class  A  Nonvoting
   Common  Stock would have to appreciate from $41.31  to  $67.29
   during  the  10-year  option term and from  $47.31  to  $73.39
   during the nine-year option/SAR term.

(4) For  the  values  stated  in  this
   column  to  be  realized, the price of the Class  A  Nonvoting
   Common  Stock would have to appreciate from $41.31 to  $107.15
   during  the  10-year option term and from  $47.31  to  $111.55
   during the nine-year option/SAR term.

(5) The  options consist of awards  of
   three-year  options granted in connection  with  a  promotion.
   The  options become exercisable as to 8.33%, 25% and  100%  on
   the  first  three respective anniversaries of the grant  date.
   These  awards supplement four-year options previously  granted
   to Mr. Soden.

(6)  For "All Common Stockholders," the
   potential realizable values have been calculated on the  basis
   of  the  same price ($41.31) at which stock options  and  SARs
   were  granted to the Named Executive Officers and on the basis
   of  the  total  number of shares of Class A  Nonvoting  Common
   Stock and Class B Voting Common Stock outstanding on June  30,
   1997.   An  increase  in the price of the  Class  A  Nonvoting
   Common  Stock will benefit all holders of such stock  and  all
   option holders commensurately.

Aggregated Option/SAR Exercises in Last Fiscal Year and Fiscal
Year-End Option/SAR Values

The following table sets forth information concerning stock
options and SARs exercised during the fiscal year ended June  30,
1997  and  the fiscal year-end value of unexercised  options  and
SARs for the Named Executive Officers.

<TABLE>
                                       Number of           Value of
                                       unexercised         unexercised in-the-
                                       options/SARs at     money options/SARs
                                       fiscal year end      at fiscal year end
                                                Un-                    Un-
                    Shares             Exer-    exer-         Exer-    exer-
                  acquired on  Value   cise-    cise-         cise-    cise-
                    exercise  realized  able     able         able     able
<C>                     <S>     <S>    <S>       <S>          <S>      <S>                                                        
James P. Schadt         --      --     113,000   269,200      $0       $0
 
Stephen R. Wilson       --      --     23,750    112,550      $0       $0
 
Paul A. Soden           --      --     13,750    67,840       $0       $0

Martin J. Pearson       --      --     39,650    87,050       $65,040  $0
 
Melvin R. Laird                        45,000    47,200       $0       $0
</TABLE>

Long-Term Incentive Plans - Awards in Last Fiscal Year

The following table sets forth information concerning long-
term  incentive plan ("LTIP") awards during the fiscal year ended
June 30, 1997 to each of the Named Executive Officers.

<TABLE>
                                                          
                                  Performance
                  Number of       or other                    
                  shares,         period until Estimated future payouts under                   
                   units           maturation     non-stock price-based plans                     
                  or other            or       Thresh-   Target(2)   Maximum(2)
Name              rights(1)         payout     old(2)                  
<C>                  <S>            <S>        <S>       <S>          <S>                               
James P. Schadt      1,028,000      7/1/96 -   $257,000  $1,028,000   $1,542,000
                                    6/30/99                                         

Stephen R. Wilson    374,000        7/1/96 -   $93,500   $374,000     $561,000
                                    6/30/99
                                         
Paul A. Soden        250,000        7/1/96 -   $62,500   $250,000     $375,000
                                    6/30/99 
                                         
Martin J. Pearson    305,000        7/1/96 -   $76,250   $305,000     $457,500
                                    6/30/99 
                                         
Melvin R. Laird      98,000         7/1/96 -   $24,500   $98,000      $147,000
                                    6/30/99 
</TABLE>
                                         

(Footnotes on following page)
(Footnotes to table on preceding page)

(1)   Each unit entitles the participant to one dollar at the end
   of  the  performance  cycle,  if performance  target  is  met.
   Payment of performance units may be made, as determined by the
   Compensation  &  Nominating Committee, in any  combination  of
   cash  and  shares of Class A Nonvoting Common Stock valued  at
   their fair market value on the date of payment.

(2)   Threshold,  target and maximum amounts  are  based  on  the
   Company's earnings during the performance period.


Retirement Plans

      The  following table shows the estimated annual  retirement
benefit  to  employees  in specified compensation  and  years  of
service  classifications under The Reader's  Digest  Association,
Inc.  Retirement Plan (the "Qualified Retirement Plan") based  on
the   retirement  formula  effective  July  1,   1992.    Amounts
calculated  under the retirement formula which exceed the  limits
under  the  Internal  Revenue  Code  of  1986,  as  amended  (the
"Internal  Revenue Code"), will be paid under the Excess  Benefit
Retirement  Plan  of The Reader's Digest Association,  Inc.  (the
"Excess Benefit Plan") from the Company's assets and are included
in the amounts shown below.

<TABLE>
   Highest           Estimated Annual Retirement Benefit for
 Consecutive        Representative Years of Credited Service
 Three Year
 Average
 Compensation           15       20        25       30         35
 <C>                <S>        <S>       <S>      <S>        <S>
 $ 300,000           91,722    122,296   152,870  183,444    214,018
 $  400,000         123,008    164,010   205,013  246,016    287,018
 $  500,000         154,294    205,725   257,156  308,587    360,018
 $  600,000         185,579    247,439   309,299  371,159    433,018
 $  700,000         216,865    289,153   361,442  433,730    506,018
 $  800,000         248,151    330,868   413,585  496,301    579,018
 $  900,000         279,436    372,582   465,727  558,873    652,018
 $1,000,000         310,722    414,296   517,870  621,444    725,018


      Compensation  covered by the Qualified Retirement  Plan  is
based  on salary.  At June 30, 1997, the Named Executive Officers
were  credited with approximately the following years of  service
under  the Qualified Retirement Plan: Mr. Schadt, 6; Mr.  Wilson,
2; Mr. Soden, 2; Mr. Pearson, 24; and Mr. Laird, 23.  The amounts
shown  in  the  table  reflect  the  effect  of  social  security
integration.  The estimated amounts in the table are based on the
assumption that payments under the Qualified Retirement Plan  and
the  Excess Benefit Plan will commence upon retirement at age 65,
that  the  Qualified Retirement Plan and the Excess Benefit  Plan
will  continue  in force in their present form and that  benefits
will  be  paid  in  the form of a single life  annuity.   Messrs.
Schadt, Wilson, Soden and Pearson are no longer employed  by  the
Company.  See "Severance Arrangements."

      Effective  July 1, 1992, the Company adopted  The  Reader's
Digest  Executive Retirement Plan (the "1992 Executive Retirement
Plan").   Benefits under the 1992 Executive Retirement  Plan  are
based  on compensation (consisting of salary and bonus) and years
of  service.  Benefits are reduced by benefits payable under  the
Qualified Retirement Plan, the Excess Benefit Retirement Plan and
certain  other Company-provided retirement benefits.  Because  of
the  nature  of  the  interdependency among  the  1992  Executive
Retirement  Plan, the Qualified Retirement Plan  and  the  Excess
Benefit  Plan,  it is not possible to present estimated  benefits
under  the  1992  Executive Retirement Plan  in  tabular  format.
Benefits payable under the 1992 Executive Retirement Plan,  after
the  reductions  for  benefits payable  under  other  plans,  are
currently estimated at $138,634 for Mr. Wilson, $112,815 for  Mr.
Soden, $42,597 for Mr. Pearson; and $56,092 for Mr. Laird.  These
amounts  are based on the assumption that payment under the  1992
Executive  Retirement Plan will commence upon retirement  at  Mr.
Laird's  current age of 75 (because he is currently eligible  for
retirement),  that  the  1992  Executive  Retirement  Plan   will
continue in force in its present form and that benefits  will  be
paid  in  the  form  of  a  single life  annuity.   Mr.  Schadt's
retirement   benefits  are  discussed  below   under   "Severance
Arrangements."

      The  Company is a party to supplemental retirement  benefit
agreements  with certain key employees, including Messrs.  Schadt
and Pearson, pursuant to which they may defer currently a certain
amount  of their income to fund supplemental retirement benefits.
The   Company  has  agreed  to  pay  death  benefits  under  such
agreements  regardless  of  whether the  supplemental  retirement
benefits have yet been fully funded by the employees.

Severance Arrangements

      Under The Reader's Digest Association, Inc. Severance  Plan
for Senior Management (the "Severance Plan"), senior officers and
key  executives  of  the Company, including the  Named  Executive
Officers,  whose  employment is terminated by the  Company  other
than  for  "cause"  (as  defined in the Severance  Plan)  or  for
reasons  of  death,  disability or sale by  the  Company  of  the
division  which  employs  the  employee  (provided  a  comparable
position  is offered to the employee by the new owner),  will  be
entitled to receive severance payments computed at a rate of  one
month  of base annual salary at the time of termination for  each
year  of  service, but in any event, no less than 12 and no  more
than  24  months' pay.  A participant will also  be  entitled  to
receive  certain  additional benefits, including  a  supplemental
payment  in  an  amount  equal  to  the  difference  between  the
participant's  monthly retirement benefits  under  the  Qualified
Retirement  Plan, the Excess Benefit Plan and the 1992  Executive
Retirement  Plan and the amounts that would have been payable  if
the  participant's credited service under such plans had included
the  number  of  months  of  severance payments  made  under  the
Severance  Plan.  In addition, a participant will be entitled  to
receive  credited  service  equal to  the  severance  period  for
purposes of certain welfare benefits.

      The  Company  has entered into termination agreements  with
Messrs.  Schadt, Wilson, Soden and Pearson and certain other  key
employees  of the Company each of which provides generally  that,
if  the  employee's employment is terminated by the employee  for
"good reason" or by the Company except for "cause" (as such terms
are  defined in the agreement), the employee will be entitled  to
receive for a severance period of two years from termination  (1)
bi-weekly  severance  payments at  the  rate  of  the  employee's
highest  annual base salary within 12 months plus the  higher  of
the highest annual bonus within three years of termination or the
current  annual  bonus  target and  (2)  benefits  equivalent  to
continued  participation  in  the  Profit-Sharing  Plan  and  all
welfare employee benefit plans.  Each agreement also provides for
the  inclusion of the severance period for purposes  of  credited
service  and age under the Qualified Retirement Plan, the  Excess
Benefit  Retirement Plan and the 1992 Executive  Retirement  Plan
and for the continued vesting of stock option, stock appreciation
rights,  restricted  stock, performance units  and  other  awards
under   the  Company's  long-term  incentive  plans  during   the
severance   period,   exercisability   of   options   and   stock
appreciation  rights  thereafter consistent with  termination  by
mutual  agreement  or retirement, and prorated  performance  unit
payments  (to  the  extent performance goals are  met)  based  on
service  through the end of the severance period.  Benefits  paid
under  the Severance Plan and under the Income Continuation  Plan
discussed  below will be credited against benefits payable  under
each agreement.

      In  connection  with  the September 5,  1997  departure  of
Messrs. Wilson and Soden and the June 30, 1997 departure  of  Mr.
Pearson,  each  is entitled to receive benefits pursuant  to  the
above-referenced  agreement between him and the Company,  subject
to  receipt  of Company-provided releases.  A separate  agreement
was entered into between the Company and Mr. Pearson as of August
1,  1997  that  provides for additional benefits.   The  benefits
under those agreements include bi-weekly severance payments  over
a  two-year period totaling $1,452,000 for Mr. Wilson, $1,098,000
for Mr. Soden and $1,188,000 for Mr. Pearson.

      In addition, the Company entered into an agreement with Mr.
Schadt  on  June 18, 1997 providing for an employment term  until
September 30, 2000 at an annual base salary at least equal to Mr.
Schadt's  then  current  annual base salary  and  continuance  of
participation  in  the  Company's  employee  benefit  plans   and
programs  on  at least substantially the same basis as  his  then
current  participation.  Further, the severance  period  for  Mr.
Schadt  under the previously described termination agreement  was
to continue until September 30, 2000.

      In connection with Mr. Schadt's retirement as the Company's
Chairman of the Board and  Chief Executive Officer on August  11,
1997, he entered into additional agreements with the Company that
provide  him  with those rights and benefits that he  would  have
been  entitled  to  under the terms of the  original  termination
agreement, as amended by the June 18, 1997 agreement, as well  as
certain additional benefits.  The rights and benefits include (i)
monthly  payments totaling $1,563,792 per year  from  August  11,
1997 through September 30, 2000; (ii) continued participation  in
the  Company's  healthcare program, reimbursement  account  plan,
long-term  disability  plan  and  life  insurance  program  until
September  30, 2000; (iii) a 100 percent joint and survivor  life
annuity  with  his spouse commencing at age 62 in the  amount  of
$300,000  per  year,  inclusive of benefits under  the  Qualified
Retirement  Plan  and  Excess Benefit Plan,  and  a  supplemental
retirement benefit of $53,442 per year for 15 years commencing at
age  65; (iv) cash payments equal to amounts that would have been
contributed had he been a participant in the Profit-Sharing  Plan
during  the  severance period; (iv) continued vesting of  210,000
stock  appreciation rights and continued vesting of 122,200 stock
options,  subject  to achieving certain performance  goals,  with
exercisability of all vested outstanding options for three  years
following  September  30,  2000;  (vi)  amounts  specified  under
performance units for three-year periods ended June 30, 1998  and
June  30, 1999, but only to the extent the performance goals  are
met; and (vii) continued vesting of 20,540 shares of performance-
based  restricted stock, but only to the extent  the  performance
goals are met.  In addition, stock options, performance units and
performance-based restricted stock described in items  (v),  (vi)
and  (vii) vest upon a change of control in accordance  with  the
terms of the grants.  The agreements also provide Mr. Schadt with
reimbursement  of  certain expenses equal to $100,000,  paintings
with a value up to $10,000, matching charitable contributions  of
$60,000  and reasonable legal fees.  The agreements also  contain
certain other provision regarding non-competition, non-disclosure
of proprietary information and prohibition of performance of acts
detrimental  to  the  Company,  its  senior  management  or   its
products.


Income Continuation Plan

       Under   The  Reader's  Digest  Association,  Inc.   Income
Continuation Plan for Senior Management (the "Income Continuation
Plan"),  each  of  certain  officers and  key  employees  of  the
Company, including the Named Executive Officers, whose employment
is  terminated  involuntarily (other than for cause,  disability,
retirement  or  death)  within 24 months following  a  change  in
control  of the Company, or who terminates employment  within  90
days  following  constructive termination and  within  24  months
following a change in control of the Company, will be entitled to
receive  a  payment of three full years' base  annual  salary  in
effect   immediately  prior  to  termination   or,   if   higher,
immediately prior to the change in control.  Any benefits payable
under  the  Income  Continuation Plan  will  be  reduced  by  any
payments made under the Severance Plan and any monthly retirement
benefit  actually  paid under the Qualified Retirement  Plan.   A
participant will also be entitled to certain additional benefits,
including a supplemental payment equal to the difference  between
the participant's monthly retirement benefits under the Qualified
Retirement  Plan, the Excess Benefit Plan and the 1992  Executive
Retirement  Plan and the amounts that would have been payable  if
the  participant's credited service under such plans had included
the  number  of  months  of  benefit payments  under  the  Income
Continuation  Plan  (reduced by any months of benefit  under  the
Severance  Plan).  In addition, the participant will be  entitled
to receive a lump-sum payment equal to three times the average of
the  three  highest  of the five preceding  annual  cash  bonuses
awarded   to   the  participant.   Benefits  under   the   Income
Continuation  Plan  will be reduced to the  extent  necessary  to
prevent  any  portion  of  such benefits  from  being  considered
"excess  parachute payments" under Section 280G of  the  Internal
Revenue  Code, when considered alone or in combination  with  any
payments  otherwise payable to the participant upon a  change  in
control.

     Stock options, SARs, performance units, restricted stock and
other  awards  under  The Reader's Digest Association,  Inc.  Key
Employee   Long  Term  Incentive  Plans  also  generally   become
immediately vested upon a change in control.


Miscellaneous

      In  connection with Mr. Pearson's relocation to the  United
States, the Company guaranteed a bank residential financing  loan
to  Mr.  Pearson in the amount of $304,000, which was outstanding
during fiscal 1997.


        REPORT OF THE COMPENSATION & NOMINATING COMMITTEE


Executive Compensation Philosophy

      The Company's executive compensation program is designed to
offer  market  competitive compensation opportunities  which  are
tied  to  individual,  financial  and  stock  performance.    The
purposes of the program are to:

     Continue to retain and attract high caliber executive talent
critical to the success of the Company.

      Direct executive attention on performance measures that are
important to stockholders.

      Reward  executives for performance improvement in financial
measures which lead to increases
     in the return to stockholders.

      Promote  stock ownership to foster commonality of interests
between executives and stockholders.

      The  Company's  executive  compensation  philosophy  is  to
provide compensation at levels competitive with those provided in
the  markets in which the Company competes for business  and  for
executive  resources.   The Company is  committed  to  placing  a
majority  of total compensation at risk by linking incentives  to
stock  performance  and  to the achievement  of  operational  and
strategic  goals  including earnings per share growth,  operating
profit  growth  and  customer growth.  In addition,  the  program
attempts   to   recognize   and  reward  exceptional   individual
contributions.

      The Company's incentive compensation programs for executive
officers  are  designed to reward participants on  the  basis  of
individual and corporate performance that benefit the Company and
its  stockholders.  The Committee believes that it  is  desirable
for  executive  compensation to be deductible for federal  income
tax purposes, but only to the extent that achieving deductibility
is   practicable,   consistent   with   the   Company's   overall
compensation objectives, and in the best interests of the Company
and   its  stockholders.   Accordingly,  although  the  Committee
retains  discretion to provide compensation programs intended  to
achieve  corporate  goals regardless of  tax  deductibility,  the
Committee may from time to time take appropriate action  intended
to   qualify   compensation  as  "performance  based"   for   tax
deductibility  as  within the meaning of Section  162(m)  of  the
Internal   Revenue   Code  or  action   that   results   in   the
disqualification of compensation.


Compensation Components

      The executive compensation program for fiscal 1997 consists
of three elements:  base salary, annual incentive bonus and long-
term incentive compensation.  The Company annually reports to the
Compensation  &  Nominating Committee (the  "Committee")  on  the
competitiveness  of  the  level and  structure  of  total  annual
executive compensation, specifically, as it compares to that of a
selected  group of peer companies with which the Company competes
for  business  and  for  executive talent. These  peer  companies
include  but  are  not  limited to  those  media  and  publishing
companies  reflected in the performance graph appearing elsewhere
in  this  Proxy  Statement,  and in addition,  selected  consumer
product  and  direct marketing companies.  The Company  regularly
receives  advice from an independent compensation  consultant  in
structuring  compensation plans and setting compensation  levels.
Periodically,  the Committee meets with an outside consultant  to
assess  the competitiveness of the executive compensation program
and its effectiveness in linking pay to total stockholder return.

      Base  salaries  are  targeted at  the  50th  percentile  of
competitive market data.  Salary opportunities are set by  annual
comparison  to  external  rates of pay for  comparable  positions
within  competitive companies.  Annually, the  Committee  reviews
and approves individual salary adjustments for corporate officers
and  senior  group executives earning $200,000 or more  based  on
individual performance, and changes in responsibility, as well as
general  movement in external salary levels.  Decisions regarding
salary  adjustments for executive officers and senior  management
are  consistent with the salary increase guidelines in effect for
all employees, which are established each year by the Company and
which   are   consistent  with  competitive   salary   management
practices.

      In fiscal 1997, the Committee approved salary increases for
executive  officers which were in accordance with  the  Company's
fiscal  1997  salary  increase  guidelines  established  for  all
employees.

       Annual  incentive  bonus  targets  are  set  at  the  50th
percentile  of  competitive practice of peer  companies.   Annual
bonus targets vary by position and level of responsibility.   The
purpose  of  these awards is to deliver competitive  compensation
for the attainment of Company financial objectives and individual
performance  goals,  which  the Committee  believes  are  primary
determinants of share price over time. The Committee  establishes
an  annual  incentive  pool equal to the sum  of  all  individual
target  awards.  The amount available for the purpose of  funding
the  incentive  pool  is determined after  consideration  of  the
annual  performance of the Company and individual business  units
measured against the operating profit goal (on a currency neutral
basis)  and the customer growth goal established by the Committee
at  the  start of the fiscal year.  If the Company and individual
business  units  achieve or exceed the goals, the incentive  pool
increases up to 130% of the sum of the individual target  awards.
If Company and individual business unit performance falls below a
performance threshold, no pool of funds is available for  awards.
Once  the  overall  pool  is determined,  individual  awards  are
decided  based  upon  a review of individual performance  against
annual  goals which include financial, operational and  strategic
management  objectives.  Individual awards may range  from  0%  -
150%  of  targeted levels and are made in the sole discretion  of
the Committee.  After reviewing the Company's overall performance
against   goals  established  for  fiscal  1997,  the   Committee
determined that Company performance was below appropriate  levels
to  support  payment  of  annual incentive  awards  to  executive
officers.

     Long-term incentive compensation consists of an annual grant
of  stock  options or stock appreciation rights, and  performance
units which are typically based on earnings-per-share growth over
a three-year performance cycle.  The amounts of individual grants
are based on position and level of responsibility.  Participation
in the long-term incentive program is limited to those executives
who  are  responsible for implementing operational plans designed
to  achieve  the  Company's  long-term  strategic  objectives  as
approved by the Board of Directors.  Guidelines for annual grants
are  set  by  regular  comparison to general  industry  long-term
incentive  competitive practices.  The purpose of  the  long-term
incentive  component  is  to tie compensation  to  the  long-term
financial  performance of the Company and to align the  long-term
interests  of executives with those of stockholders by  providing
executives with an equity interest in the Company.  The long-term
incentive   compensation  program  is  designed  to  deliver   to
executives  the  majority  of long-term incentive  through  stock
options  or  stock appreciation rights in order to closely  align
the   executive's  interests  with  stockholder  interests.   The
combination  of  stock options or stock appreciation  rights  and
performance  units  is  designed to deliver  long-term  incentive
compensation   approximately  equal  to  the   median   long-term
incentive  compensation  levels  at  peer  companies,   with   an
opportunity  to  earn  above market long-term  compensation  when
superior financial performance is achieved.

      Stock option and stock appreciation rights grant guidelines
were  established  in 1990 at the time of the  Company's  initial
public offering, and were based on a review of competitive  long-
term  incentive  values and were recommended  by  an  independent
compensation  consultant.  The number of stock options  or  stock
appreciation rights awarded to executives varies by position  and
level  of  responsibility.  Neither the number nor the  value  of
stock  options or stock appreciation rights held by an  executive
is considered when determining individual awards.  The guidelines
for  grants  to  executive officers are reviewed annually  by  an
independent compensation consultant. In fiscal 1997, following  a
competitive   review   by  the  Company's  outside   compensation
consultants,  eligibility criteria for stock  option  grants  was
extended  to  include  middle  level  managerial  positions,  and
adjustments  were  made to the annual grant guidelines  for  some
levels in order for the Company to continue to maintain its long-
term  competitive position.  Additionally, in an effort  to  more
closely link compensation and performance, stock options are  now
awarded based on individual performance.

      Three years ago, executive officers received the equivalent
of  five  annual  stock option/stock appreciation rights  grants,
intended to replace annual grants for a five-year period.   Since
then,  individuals who were hired as or promoted to the level  of
executive  officer  were awarded first-time or incremental  four-
year  or  three-year stock option grants, in lieu  of  subsequent
annual  grants.  These subsequent multi-year grants to new  hires
and recently promoted executives are designed to conclude vesting
concurrently with the special five-year grant awarded  two  years
ago.   The fiscal 1997 stock option or stock appreciation  rights
grant guidelines for executive officers continue to be consistent
with the fixed share grant guidelines established in 1991.

      The performance unit program generally pays cash awards  at
the  end  of  three-year performance cycles,  with  a  new  cycle
beginning each year.  Performance targets are based on cumulative
earnings-per-share  growth  (determined  before  the  effect   of
accounting  changes and special or extraordinary charges).   Cash
awards range from 0% - 150% of individual target awards, and  are
based  on earnings-per-share growth (determined before the effect
of  accounting  changes  and  special or  extraordinary  charges)
relative to the growth goal established by the Committee  at  the
start   of   the  cycle.   If  cumulative  growth  is   below   a
predetermined  performance threshold,  then no awards  are  paid.
If  the  targeted  growth is achieved, then 100%  of  the  target
awards  are paid.  Depending upon the extent to which performance
exceeds goal, up to 150% of the target awards may be paid.

      The Committee recognized that the Company had commenced  in
fiscal  1995 a period of strategically restaging the Company  for
sustainable  long-term growth and that this  strategic  restaging
was  expected to continue throughout fiscal 1996 and  1997.   The
Committee  determined  that the financial  performance  projected
during  the restaging would result in no performance unit  awards
being  earned  for  the three-year performance cycles  ending  in
fiscal  1996  and  1997  under  the  long-term  incentive   plan.
Accordingly,  in  order to retain and motivate senior  executives
during the restaging period, the Committee approved the award  of
recovery  stock options that were intended to replace  the  long-
term  incentive  opportunity that was foregone in  the  restaging
decision.  The options were granted at full market value and will
not   vest  until  2004  unless  the  financial  goals  for   the
performance unit plan cycles ending in fiscal 1998 and  1999  are
met,  thereby resulting in early vesting of part or  all  of  the
options.   Those  options are intended to provide  incentives  to
accomplish the goals of the restaging of the Company and link the
value of the incentive directly to the enhancement of shareholder
value through stock price appreciation.


      During  fiscal 1997, the Committee reviewed  the  financial
projections  associated with the restaging  and  re-examined  the
performance targets for the long-term incentive cycle ending with
fiscal 1998, which determine the earning of performance units for
that  cycle and the potential early vesting of up to one-half  of
the  recovery  stock  option grant.   To  maintain  some  of  the
intended incentive value under the existing programs and  conform
the  performance  standards  to the  strategic  goals  determined
during  the  early stages of the implementation of the  Company's
growth  strategy, the Committee approved restating the applicable
performance targets.  Additionally, the Committee established the
performance targets for the three-year performance period  ending
fiscal  1999 applicable to the earning of performance  units  and
the  potential  vesting of the remainder of  the  recovery  stock
option grant.

      For fiscal 1997, executives officers were able to elect  to
defer  receipt  of  20-100%  of  annual  incentive  bonuses   and
performance unit payments either until January 1 of a  designated
year not later than attainment of age 50 or until January 1 after
the  year  of  retirement  or  other termination  of  employment.
Deferred  amounts  earn quarterly interest  at  the  prime  rate,
compounded annually.



Fiscal 1997 Chief Executive Officer Compensation

     The compensation of the Company's Chief Executive Officer is
based  on  the  same factors as compensation for other  executive
officers.  In setting the Chief Executive Officer's target annual
compensation,  the Committee seeks to be competitive  with  chief
executive officer compensation in peer companies, and to place at
least  60% of the Chief Executive Officer's compensation at  risk
by  linking  pay to the achievement of the Company's  annual  and
long-term  financial and operating goals and the  performance  of
the Company's Class A Nonvoting Common Stock.

      Mr. Schadt served as Chief Executive Officer of the Company
during fiscal 1997 and until his resignation on August 11,  1997.
See   "Executive   Compensation--Severance  Arrangements."    Mr.
Schadt's compensation during fiscal 1997 is described below.

      The  Committee approved an annual salary increase  for  Mr.
Schadt  which  took  effect  in  July  1996.   The  increase  was
consistent  with the Company's annual salary increase guidelines,
and  the  new salary was competitive with salaries paid to  chief
executive officers within the Company's competitive peer group.

       The  Company  believes  in  and  promotes  employee  stock
ownership   through   a   number  of  savings,   investment   and
compensation  programs currently in place including  the  Profit-
Sharing  Plan,  the Employee Stock Purchase Plan  and  the  stock
option  program.   Within  the  spirit  of  the  Company's  stock
ownership  philosophy,  the Company determined  that  Mr.  Schadt
would  receive  part of his annual bonus target, previously  paid
entirely  in  cash,  in the form of performance-based  restricted
stock.  In September 1995, Mr. Schadt received a grant, under the
1994  Key Employee Long Term Incentive Plan, of 51,347 shares  of
performance-based   restricted   stock,   which   represented   a
significant portion of the succeeding five years' worth of annual
bonus  targets divided by the fair market value of  the  Class  A
Nonvoting Common Stock on the date of grant.  Under the terms  of
the  performance-based restricted stock, 20% of these shares vest
on September 15 of each year beginning in 1995, contingent on the
Company's  achieving the pre-established performance goal,  which
is  consistent with the performance criteria used for funding the
Company's  annual  bonus pool.  The Committee  will  certify  the
attainment of the performance threshold after each fiscal year as
a  condition to  the annual vesting of shares.  In the event  the
Company  does not achieve the threshold, the shares due  to  vest
will be entirely forfeited.

      After  the  end of fiscal 1997, the Committee reviewed  the
performance  of  the Company and determined that the  performance
goal  for  purposes  of  vesting Mr.  Schadt's  performance-based
restricted stock was not met.  Consequently, the 10,269 shares of
performance-based restricted stock due to vest on  September  15,
1997 were forfeited.

                                The Compensation & Nominating
                                Committee:
                                
                                C.J. Silas, Chairman
                                Lynne V. Cheney
                                Walter V. Shipley
                                
                                
                        PERFORMANCE GRAPH


        The   following  graph  compares  the  total  return   to
stockholders (stock price plus reinvested dividends)  on  a  $100
investment  in  each  of the following:  the  Company's  Class  A
Nonvoting Common Stock, the S&P 500 Stock Index and the Dow Jones
Media-Publishing Group Index from June 30, 1992 through June  30,
1997.


             Comparison of Cumulative Total Return:
              The Reader's Digest Association, Inc.
        vs. S&P 500 and Dow Jones Media-Publishing Group


                     June 30, June 30,  June 30,  June 30,  June 30,  June 30,
                     1992     1993      1994      1995      1996      1997
                        
The Reader's Digest  100.00   93.15     94.72     104.40    104.41    74.58
Association, Inc.

Dow Jones Media-     100.00   103.66    108.35    123.65    155.74    198.00
Publishing Group

S&P 500              100.00   113.61    115.18    145.16    182.87    246.30


 PROPOSAL NO. 2--APPROVAL OF AMENDMENT OF THE 1994 KEY EMPLOYEE
    LONG TERM INCENTIVE PLAN TO INCREASE THE NUMBER OF SHARES
                      AVAILABLE FOR AWARDS


     In October 1997, the Compensation & Nominating Committee and
the  Board  of  Directors  approved  the  amendment,  subject  to
stockholder  approval, of the 1994 Long Term  Incentive  Plan  to
increase  the number of shares of Class A Nonvoting Common  Stock
available  for  stock-based  awards  from  6,000,000  shares   to
10,800,000, since only 278,700 shares currently remain  available
for  awards prior to this amendment.  The purpose of the  amended
1994  Long Term Incentive Plan is to enable the Company to  offer
key  employees  of  the  Company and its designated  subsidiaries
performance-based  stock  and cash incentives  and  other  equity
interests  in  the  Company and other incentive  awards,  thereby
attracting,  retaining  and rewarding  such  key  employees,  and
strengthening  the mutuality of interests between  key  employees
and the Company's stockholders.  This proposal is being submitted
to stockholders by the Board of Directors of the Company.

Types of Awards

      Awards  under  the  amended 1994 Long Term  Incentive  Plan
("Awards")  may consist of Stock Options (which may be  Incentive
Stock Options or Non-Qualified Stock Options), Stock Appreciation
Rights  (which  may be Tandem Stock Appreciation Rights  or  Non-
Tandem  Stock Appreciation Rights), Restricted Stock, Performance
Shares,  Performance  Units  and Other  Stock-Based  Awards.   No
Awards  may  be  made under the amended 1994 Long Term  Incentive
Plan after February 11, 2004.

Administration; Amendment and Termination

      The  amended  1994 Long Term Incentive Plan is administered
and  interpreted by a committee of the Company's  Directors  (the
"Committee"), currently comprised of the members of the Company's
Compensation  &  Nominating  Committee.   The  Committee's  broad
powers include authority, within the limitations provided in  the
amended  1994  Long Term Incentive Plan, to select  the  eligible
employees  to receive Awards, to determine the type,  amount  and
terms and conditions of Awards and to construe and interpret  and
correct  defects, omissions and inconsistencies  in  the  amended
1994 Long Term Incentive Plan and agreements relating thereto.

     The Board of Directors may at any time and from time to time
amend,  suspend or terminate the amended 1994 Long Term Incentive
Plan  in  whole  or  in  part, provided,  however,  that,  unless
required  by  law,  no  amendment may  impair  the  rights  of  a
participant  with  respect  to  outstanding  Awards  without  the
participant's  consent.  Moreover, without the  approval  of  the
stockholders,  no amendment may be made that would  (i)  increase
the  aggregate number of shares of Class A Nonvoting Common Stock
that  may  be  issued,  (ii) change the  definition  of  eligible
employees, (iii) decrease the option price of any Stock Option to
less than 100% of the fair market value on the date of grant  for
an  Incentive Stock Option or to less than 85% of the fair market
value  on the date of grant for a Non-Qualified Stock Option,  or
(iv) extend the maximum option period under the amended 1994 Long
Term Incentive Plan.

Eligibility

     Key employees of the Company and its designated subsidiaries
as determined by the Committee, including the Company's executive
officers,  are  eligible to be granted Awards under  the  amended
1994  Long  Term Incentive Plan.  Currently, approximately  1,076
employees  are eligible to receive Awards under the amended  1994
Long Term Incentive Plan.

Shares Reserved

      The  maximum number of shares that may be issued under  the
amended  1994  Long  Term Incentive Plan,  as  amended,  or  with
respect  to  which Non-Tandem Stock Appreciation  Rights  may  be
granted  is 10,800,000 shares of the Company's Class A  Nonvoting
Common  Stock,  of which 5,436,753 shares have  been  issued  and
224,200  shares  are  subject  to Non-Tandem  Stock  Appreciation
Rights as of October 22, 1997.  Unexercised Options (except those
that relate to another Right or Award under the amended 1994 Long
Term Incentive Plan that is exercised) that expire, terminate  or
are  canceled,  or  are settled other than in Class  A  Nonvoting
Common Stock, become again available for Awards under the amended
1994 Long Term Incentive Plan.

      The  number  and kind of shares to which Awards  under  the
amended  1994  Long Term Incentive Plan, and the  purchase  price
thereof,  are subject to appropriate adjustment in the  event  of
certain  changes  in the capital stock of the Company,  including
stock  dividends  and splits, recapitalizations, reorganizations,
mergers, consolidations, split-ups, combinations or exchanges  of
shares,   and   certain   distributions,  reclassifications   and
warrants, options and rights offerings.

Stock Options

      Stock  Options  may be Incentive Stock Options,  which  are
intended  to  qualify under Section 422 of the  Internal  Revenue
Code,  or Non-Qualified Stock Options, which are not intended  to
so  qualify.  The exercise price of an Incentive Stock Option may
not  be  less than 100% of the Fair Market Value of the  Class  A
Nonvoting  Common Stock at grant and its term may not  exceed  10
years  from  the  date of grant.  The exercise price  of  a  Non-
Qualified  Stock  Option may not be less than  85%  of  the  Fair
Market  Value at grant and its term may not exceed 10  years  and
one  day  from  the  date  of grant.  The  Company  intends  that
compensation attributable to Stock Options with an exercise price
no  less  than  100% of the Fair Market Value of  the  underlying
stock  on  the date of grant will not be subject to the deduction
limitation of Section 162(m) of the Internal Revenue  Code.   See
"U.S.  Federal Income Tax Consequences."  So long as the Class  A
Nonvoting  Common  Stock remains listed on  the  New  York  Stock
Exchange,  "Fair Market Value" is the mean between the  high  and
low sales prices on the New York Stock Exchange on the applicable
date.  The closing price of the Class A Nonvoting Common Stock on
the  New  York Stock Exchange (Composite Transactions) on October
22,  1997  was  $26.75.  Unless determined by  the  Committee  at
grant,  no  Stock  Option may be exercised  prior  to  the  first
anniversary  of the date of grant.  The Committee may  substitute
new  Stock  Options for previously granted Stock  Options  having
higher exercise prices.

      A  Stock  Appreciation Right is the right  to  receive  the
difference, either in cash or in Class A Nonvoting Common  Stock,
between  the  fair market value of a share of Class  A  Nonvoting
Common  Stock as of the date of exercise and as of  the  date  of
award.    Tandem  Stock  Appreciation  Rights  are   granted   in
conjunction  with  all or part of a Stock Option  and  Non-Tandem
Stock Appreciation Rights are granted without reference to all or
part of a Stock Option.

      Generally,  the term and exercisability of a  Tandem  Stock
Appreciation Right are the same as the related Stock Option,  and
the  Tandem  Stock  Appreciation Right may be exercised  only  by
surrendering the applicable portion of the related Stock  Option.
The  term  and  exercisability of a Non-Tandem Stock Appreciation
Right  are  determined by the Committee, but the term  shall  not
exceed 10 years and one day from the date of grant.

      The  Committee  may  provide for Stock  Options  and  Stock
Appreciation Rights to be exercisable in installments.  No  Stock
Option  or  Stock  Appreciation Right may be transferred  by  the
recipient  otherwise  than by will or the  laws  of  descent  and
distribution.   A  Stock Option agreement may  provide  that  the
Stock  Option  be  settled  upon  exercise  by  the  delivery  of
Performance  Shares  or Restricted Stock valued  at  fair  market
value.

      No  employee  may be granted either Stock Options  or  Non-
Tandem  Stock  Appreciation Rights, or both, with  respect  to  a
total  of  more  than 500,000 shares of Class A Nonvoting  Common
Stock during any fiscal year of the Company.

      If  the  participant's employment terminates by  reason  of
death, disability or retirement, generally any outstanding  Stock
Option  or  Stock  Appreciation Right  will  vest  fully  and  be
exercisable until the first anniversary of the date of  death  or
the third anniversary of the date of termination by disability or
retirement,  or until expiration of the Award, if earlier.   Upon
termination  for  any  other reason, any Stock  Option  or  Stock
Appreciation  Right  will immediately terminate,  except  that  a
previously  vested Award will be exercisable for  the  lesser  of
three  months  or  the  balance  of  the  Award's  term  if   the
participant is terminated involuntarily without cause.

Restricted Stock

      Restricted  Stock  are shares of Class A  Nonvoting  Common
Stock  awarded  under the amended 1994 Long Term  Incentive  Plan
subject to such transferability restrictions and other terms  and
conditions  as  the  Committee may determine, including  purchase
price  (if  any), restriction period, vesting schedule (including
whether  restrictions lapse upon termination of  employment)  and
requirement  of attainment of performance goals.   The  Committee
may,  in  its discretion, provide for the lapse, acceleration  or
waiver of any restrictions, in whole or in part.  The participant
has all the rights of a stockholder with respect to the shares of
Restricted  Stock, including the right to receive dividends.   As
of  October 22, 1997, 50,078  shares of Class A Nonvoting  Common
Stock have been issued and are outstanding under the amended 1994
Long Term Incentive Plan as Restricted Stock.

      No  more  than  600,000 shares of Class A Nonvoting  Common
Stock  may  be issued under the amended 1994 Long Term  Incentive
Plan as Restricted Stock.

      The  material  terms of performance-based restricted  stock
awarded  under  the 1994 Long Term Incentive Plan, including  the
relevant   business   criteria,  maximum  amount   and   eligible
employees,  which  have  not  been  amended,  were  approved   by
stockholders on November 11, 1994.

Performance Units and Performance Shares

      A  Performance Unit is the right to receive a fixed  dollar
amount  in  cash or Class A Nonvoting Common Stock based  on  the
attainment  during  a  Performance  Cycle  (determined   by   the
Committee) of such performance goals or other factors or criteria
as the Committee determines.  A Performance Share is the right to
receive  Class A Nonvoting Common Stock or cash of an  equivalent
value at the end of a specified Performance Period (determined by
the  Committee)  based on the attainment during  the  Performance
Period of such performance goals or other factors or criteria  as
the  Committee  determines.  Unless otherwise determined  by  the
Committee, a participant is not entitled to receive dividends  on
the Class A Nonvoting Common Stock covered by a Performance Share
Award.

      Generally, neither Performance Units nor Performance Shares
may  be  transferred  by the participant.   At  the  end  of  the
Performance Cycle or Performance Period, the Committee determines
the  extent  to which any pertinent performance goals  have  been
achieved  and  the percentage of Performance Units or  number  of
Performance Shares that have vested.  The Committee may,  in  its
discretion, provide for accelerated vesting of Performance  Units
and Performance Shares.

      The  material terms of performance units awarded under  the
1994  Long  Term Incentive Plan, including the relevant  business
criteria, maximum amount and eligible employees, which  have  not
been amended, were approved by stockholders on November 10, 1995.

Other Stock-Based Awards and Exchanges

      Other  Awards of Class A Nonvoting Common Stock  and  other
Awards  that are valued in whole or in part by reference  to,  or
are  payable  in or otherwise based on, Class A Nonvoting  Common
Stock  may  be granted under the amended 1994 Long Term Incentive
Plan  subject  to  such  terms and conditions,  including  price,
dividend  entitlement,  vesting  and  transferability,   as   the
Committee  determines.  In addition, the Committee  may,  in  its
discretion,  permit a participant to elect to  receive  an  Award
under  the amended Long Term Incentive Plan in lieu of any  other
compensation from the Company.

Change in Control

      Generally,  in  the event of a change  in  control  of  the
Company,  all  outstanding Stock Options and  Stock  Appreciation
Rights  become fully vested and immediately exercisable in  their
entirety,  all  Performance Units and Performance  Shares  become
vested,  at a minimum, as if the applicable Performance Cycle  or
Performance  Period had ended upon the change  in  control,  with
performance goals measured at such time, and all restrictions  on
Restricted  Stock  lapse.  Benefits under the amended  1994  Long
Term  Incentive Plan will be reduced to the extent  necessary  to
prevent  any  portion  of  such benefits  from  being  considered
"excess  parachute payments" under Section 280G of  the  Internal
Revenue  Code, when considered alone or in combination  with  any
payments  otherwise payable to the participant upon a  change  in
control.

U.S. Federal Income Tax Consequences

      The following summary describes the U.S. federal income tax
consequences of the amended 1994 Long Term Incentive Plan.

      Stock  Options.  No income will be recognized by the holder
and  the Company will not be entitled to a deduction at the  time
of  grant  of either a Non-Qualified Stock Option or an Incentive
Stock Option.

      On exercise of a Non-Qualified Stock Option, the amount  by
which the fair market value of the Class A Nonvoting Common Stock
on the date of exercise exceeds the option exercise price will be
taxable  to  the  holder  as  ordinary  income  and,  subject  to
satisfying applicable withholding requirements and any  deduction
limitation under Section 162(m), deductible by the Company.   The
subsequent disposition of shares acquired upon exercise of a Non-
Qualified Stock Option will ordinarily result in capital gain  or
loss.

      On  exercise of an Incentive Stock Option, the holder  will
not recognize any income and the Company will not be entitled  to
a  deduction.   However, for purposes of the alternative  minimum
tax, the exercise of an Incentive Stock Option will be treated as
an  exercise  of a Non-Qualified Stock Option.  Accordingly,  the
exercise  of  an  Incentive  Stock  Option  may  result   in   an
alternative minimum tax liability.

      The  disposition  of shares acquired upon  exercise  of  an
Incentive Stock Option will ordinarily result in capital gain  or
loss.   However, if the holder disposes of shares  acquired  upon
exercise of an Incentive Stock Option within two years after  the
date  of  grant  or  one  year after  the  date  of  exercise  (a
"disqualifying disposition"), the holder will recognize  ordinary
income,  in the amount of the excess of the fair market value  of
the  shares  of Class A Nonvoting Common Stock on  the  date  the
option  was  exercised  over the option exercise  price  (or,  in
certain circumstances, the gain on sale, if less).  Any excess of
the   amount   realized  by  the  holder  on  the   disqualifying
disposition over the fair market value of the shares on the  date
of  exercise  of  the  Option  will generally  be  capital  gain.
Subject  to  any deduction limitation under Section  162(m),  the
Company  will be entitled to a deduction equal to the  amount  of
ordinary income recognized by a holder.

      If  an  Option  is exercised through the  use  of  Class  A
Nonvoting  Common  Stock previously owned  by  the  holder,  such
exercise  generally will not be considered a taxable  disposition
of  the previously owned shares and thus no gain or loss will  be
recognized  with  respect  to  such shares  upon  such  exercise.
However,  if  the  option is an Incentive Stock Option,  and  the
previously  owned  shares were acquired on  the  exercise  of  an
Incentive Stock Option or other tax-qualified stock option  (such
as  shares  received under the Company's Employee Stock  Purchase
Plan), and the holding period requirement for those shares is not
satisfied at the time they are used to exercise the Option,  such
use will constitute a disqualifying disposition of the previously
owned  shares  resulting in the recognition  of  ordinary  income
(but,  under  proposed Treasury Regulations, not  any  additional
capital gain) in the amount described above.

      Stock Appreciation Rights.  The amount of any cash (or  the
fair market value of any Class A Nonvoting Common Stock) received
upon the exercise of a stock appreciation right under the amended
1994  Long  Term  Incentive  Plan  will  be  includible  in   the
employee's  ordinary income and, subject to satisfying applicable
withholding  requirements  and  any  deduction  limitation  under
Section 162(m), deductible by the Company.

      Other  Awards.  Under Section 83(b) of the Internal Revenue
Code,  an  employee may elect to include in ordinary  income,  as
compensation  at the time Restricted Stock is first  issued,  the
excess  of  the fair market value of such shares at the  time  of
issuance  over the amount paid, if any, by the employee for  such
shares.   Unless  a  Section 83(b) election is made,  no  taxable
income  will  generally  be recognized  by  the  recipient  of  a
Restricted Stock award until such shares are no longer subject to
the  restrictions  or the risk of forfeiture.   When  either  the
restrictions or the risk of forfeiture lapses, the employee  will
recognize  ordinary income and, subject to satisfying  applicable
withholding  requirements  and  any  deduction  limitation  under
Section 162(m), the Company will be entitled to a deduction in an
amount equal to the excess of the fair market value of the  Class
A  Nonvoting  Common Stock on the date of lapse over  the  amount
paid,  if any, by the employee for such shares.  Absent a Section
83(b)  election,  any cash dividends or other distributions  paid
with  respect to the Restricted Stock prior to the lapse  of  the
restrictions  or  risk  of forfeiture will  be  included  in  the
employee's  ordinary  income  as  compensation  at  the  time  of
receipt.

     Generally, an employee will not recognize any taxable income
and  the  Company  will not be entitled to a deduction  upon  the
award  of  Performance Shares or Performance Units.  At the  time
the   employee  receives  the  distribution  in  respect  to  the
Performance  Shares  or the Performance Units,  the  fair  market
value  of shares of Class A Nonvoting Common Stock or the  amount
of  any  cash  received in payment for such Awards  generally  is
taxable  to the employee as ordinary income and, subject  to  the
deduction  limitation  under Section 162(m),  deductible  by  the
Company.

     Section 162(m).  Section 162(m) of the Internal Revenue Code
generally  disallows  a  federal  income  tax  deduction  to  any
publicly held corporation for compensation paid in excess  of  $1
million in any taxable year to the chief executive officer or any
of  the four other most highly compensated executive officers who
are  employed by the Company on the last day of the taxable year,
but  does  not  disallow a deduction for qualified  "performance-
based compensation" the material terms of which are disclosed  to
and  approved  by stockholders.  The Company has  structured  and
intends  to  implement the amended 1994 Long Term Incentive  Plan
(except  with respect to Awards of Restricted Stock,  Performance
Shares  and  Stock Options with an exercise price less  than  the
Fair  Market Value of the underlying shares on the date of grant)
so  that  compensation  resulting therefrom  would  be  qualified
"performance-based compensation."  To allow  the  Company  to  so
qualify  such  compensation, the Company is  seeking  stockholder
approval of the amendment to the 1994 Long Term Incentive Plan.

Effect on Earnings

      Currently, neither the grant nor the exercise  of  a  Stock
Option  will result in any charge to pretax earnings.  Grants  of
Restricted Stock result in a charge to pretax earnings  over  the
restriction period for the fair market value of the stock at  the
date  of  issuance.   All  other Awards provided  for  under  the
amended  1994  Long  Term Incentive Plan will  require  a  pretax
charge  to earnings accrued over an appropriate period  of  time,
based  on the difference between fair market value of the  shares
or Award and the grant price.
New Plan Benefits

     Because the benefits that will be received under the amended
1994 Long Term Incentive Plan by the individuals listed below are
not determinable, the table below shows the Awards that were made
during  fiscal  1997 under the amended 1994 Long  Term  Incentive
Plan.

</TABLE>
<TABLE>
                                                      
                             Number    
                   Number      of          Dollar Value of Performance Units
                     of      Perform-                             
                   Options/  ance        Thres-     
       Name         SARs     Units       hold(1)     Target(1)    Maximum(1)
                                                                 
<C>                 <S>       <S>         <S>        <S>          <S>   
James P. Schadt     0         1,028,000   $257,000   $1,028,000   $1,542,000
                            
Stephen R. Wilson   0           374,000    $93,500     $374,000     $561,000
                                
Paul A. Soden       6,990       250,000    $62,500     $250,000     $375,000
                              
Martin J. Pearson   0           305,000    $76,250     $305,000     $457,500
                                
Melvin R. Laird     0            98,000    $24,500      $98,000     $147,000
                               
All executive       77,900    1,232,000   $308,000   $1,232,000   $1,848,000
officers                       

All Directors who   N/A          N/A      N/A          N/A        N/A
are not executive
officers
 
All employees,      1,500,463 3,399,350  $849,838   $3,399,350   $5,099,025
excluding
executive
officers
</TABLE>
 

(1)   Represents amounts that could be paid out at the end of the
   fiscal   year  1997-1999  Performance  Cycle,  based  on   the
   Company's performance in relation to the pertinent performance
   goals.

Vote Required for Approval

      The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 2 at the Meeting is required for
approval of Proposal

No. 2.

     Stockholder approval of the amended 1994 Long Term Incentive
Plan  is  being sought in order to allow the Company  to  qualify
certain  compensation received under the amended 1994  Long  Term
Incentive Plan for tax deductibility under Section 162(m) of  the
Internal  Revenue Code and to comply with applicable requirements
of  the  New  York Stock Exchange.  If no contrary indication  is
made,  proxy cards in the accompanying form are to be  voted  for
approval of Proposal No. 2.

THE  BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 2.

       SUBMISSION OF STOCKHOLDER PROPOSALS AND NOMINATIONS


     Pursuant to Securities and Exchange Commission rules and the
Company's  By-Laws,  proposals of  stockholders  intended  to  be
submitted  at  the  1998 Annual Meeting of Stockholders  must  be
received by the Company at its principal executive offices on  or
before  June  24,  1998   to be eligible  for  inclusion  in  the
Company's  notice  of meeting, proxy statement  and  accompanying
proxy card for such meeting or to be introduced from the floor at
such meeting.

      The  Company's By-Laws also provide that notice of proposed
stockholder nominations for election of directors must  be  given
to  the  Corporate Secretary of the Company not less than  14  or
more  than  50 days prior to a meeting called to elect directors.
Such  notice must contain certain information about each proposed
nominee   including   age,  business  and  residence   addresses,
principal  employment, number of shares of Class B Voting  Common
Stock  beneficially owned (with evidence of such  ownership)  and
such  other information as would be required in a proxy statement
soliciting proxies for the election of such proposed nominee, and
a  signed  consent  of  the nominee to serve  as  a  director  if
elected.


                          MISCELLANEOUS

      The  Board of Directors is not aware at the date hereof  of
any  matter  proposed to be presented at the Meeting  other  than
Proposals  Nos.  1  and  2.   If any  other  matter  is  properly
presented, the persons named in the accompanying proxy card  will
have  discretionary authority to vote thereon according to  their
best judgment.

      It  is expected that a member of KPMG Peat Marwick LLP, the
Company's independent auditors, will attend the Annual Meeting to
respond  to  any  appropriate questions  that  may  be  asked  by
stockholders.

      The Company's Annual Report to Stockholders has been mailed
to stockholders separately.  It is not to be deemed a part of the
proxy  solicitation  material and is not incorporated  herein  by
reference.

      A  copy  of the Company's 1997 annual report on  Form  10-K
filed  with  the  Securities  and  Exchange  Commission  (without
exhibits)  will be made available to stockholders without  charge
upon  written  request to the Director, Investor  Relations,  The
Reader's Digest Association, Inc., Pleasantville, NY  10570-7000.


                                  By   Order  of  the  Board   of
                                  Directors:
                                  
                                  
                                  
                                  /s/C.H.R. DUPREE
                                  C.H.R. DuPree
                                  Vice President,
                                  Associate General Counsel
                                  and Acting Secretary
October 27, 1997


  Map of route to Sheraton Stamford Hotel Appears Here


                     Sheraton Stamford Hotel
                    One First Stamford Place
                  Stamford, Connecticut  06902
                          203-967-2222


From Manhattan, Southern Connecticut and Westchester:  Follow New
England  Thruway (I-95) North to Exit 7 (Greenwich  Avenue).   At
end of ramp turn right, then make another quick, sharp right into
First Stamford Place.  Hotel is at the end of road.

From  Northern Connecticut on New England Thruway:   Follow  I-95
South to Stamford, Exit 6 (West Avenue).  At the end of the ramp,
turn  left at the light.  Go under the I-95 overpass.  Go to  the
next  light  and turn left onto the entrance ramp of I-95  North.
Go  to the next exit which is Exit 7 (Greenwich Avenue).  At  the
end  of the ramp turn right, then make another quick, sharp right
turn into First Stamford Place.  Hotel is at the end of the road.

From  Northern  or  Southern Connecticut on the Merritt  Parkway:
Follow  Merritt Parkway to Exit 34 (Long Ridge Road,  Rte.  104).
At  the end of the exit ramp take Rte. 104 South for 2-1/4 miles.
At  a  very large merging intersection turn right onto  Rte.  137
(Cold   Spring  Road).   Bear  left  onto  Washington  Boulevard.
Continue  on Rte. 137 straight to Tresser Boulevard intersection.
Turn  right  onto Tresser Boulevard (Rte. 1).  Then  take  second
left  onto  Greenwich Avenue.  Go straight, under I-95  overpass.
Turn  right  at  second set of lights into First Stamford  Place.
Hotel is at end of road.


Reader's Digest and the Pegasus logo are registered trademarks of
              The Reader's Digest Association, Inc.

            [Logo]        Printed on recycled paper.


                                             Appendix 3

            The Reader's Digest Association, Inc.
                              
                 1994 Key Employee Long Term
                       Incentive Plan
        (Amended and Restated as of October 10, 1997)
                              
                              
            THE READER'S DIGEST ASSOCIATION, INC.
                              
                              
                              
         1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN
                              
                              
                          ARTICLE I
                           Purpose
                              
      The  purpose  of  this  1994 Key  Employee  Long  Term
Incentive Plan (the "Plan") is to enable The Reader's Digest
Association, Inc. (the "Company") to offer key employees  of
the  Company  and  Designated Subsidiaries  (defined  below)
performance-based   stock  incentives   and   other   equity
interests in the Company and other incentive awards, thereby
attracting, retaining and rewarding such key employees,  and
strengthening  the  mutuality  of  interests   between   key
employees and the Company's shareholders.


                         ARTICLE II
                         Definitions
                              
      For  purposes of this Plan, the following terms  shall
have the following meanings:

      2.1   "Award" shall mean any award under this Plan  of
any  Stock  Option,  Stock  Appreciation  Right,  Restricted
Stock, Performance Shares, Performance Units or Other Stock-
Based Award.  All Awards shall be granted by, confirmed  by,
and subject to the terms of, a written agreement executed by
the Company and the Participant.

      2.2  "Board" shall mean the Board of Directors of  the
Company.

      2.3   "Change in Control" shall have the  meaning  set
forth in Article 12.

      2.4   "Code" shall mean the Internal Revenue  Code  of
1986, as amended.

      2.5   "Committee" shall mean a committee of the  Board
appointed from time to time by the Board consisting of three
or more Directors, none of whom shall be eligible to receive
any Award pursuant to this Plan.

     2.6  "Common Stock" means the Class A non-voting Common
Stock, $.01 par value per share, of the Company.

      2.7   "Designated Subsidiary" shall mean one  of  such
subsidiaries  of  the Company, 80 percent  or  more  of  the
voting  capital  stock of which is owned, directly  or  indi
rectly,  by the Company, which are designated from  time  to
time by the Board.

      2.8   "Disability"  shall  mean  Total  Disability  as
defined in the Company's Long Term Disability Plan.

      2.9  "Eligible employees" shall mean the employees  of
the Company and the Designated Subsidiaries who are eligible
pursuant to Article 5 to be granted Awards under this Plan.

      2.10  "Fair Market Value" for purposes of  this  Plan,
unless otherwise required by any applicable provision of the
Code or any regulations issued thereunder, shall mean, as of
any date, the mean between the high and low sales prices  on
the  applicable date, or if no sales price is available  for
such date, the mean between the closing bid and asked prices
for such date, of a share of Common Stock (i) as reported by
the  principal  national securities exchange in  the  United
States on which it is then traded, or (ii) if not traded  on
any  such  national securities exchange,  as  quoted  on  an
automated   quotation  system  sponsored  by  the   National
Association  of Securities Dealers, or if the  Common  Stock
shall not have been reported or quoted on such date, on  the
first  day  prior  thereto on which  the  Common  Stock  was
reported  or  quoted.  If the Common Stock  is  not  readily
tradeable  on a national securities exchange or  any  system
sponsored by the National Association of Securities Dealers,
its  Fair  Market  Value shall be set by the  Board  on  the
advice of an investment advisor in good faith.

      2.11  "Incentive Stock Option" shall  mean  any  Stock
Option awarded under this Plan intended to be and designated
as an "Incentive Stock Option" within the meaning of Section
422A of the Code.

      2.12 "Non-Qualified Stock Option" shall mean any Stock
Option  awarded  under this Plan that is  not  an  Incentive
Stock Option.

      2.13  "Other  Stock-Based Award" shall mean  an  Award
under Article 11 of this Plan that is valued in whole or  in
part  by  reference to, or is payable in or otherwise  based
on, Common Stock.

      2.14  "Participant" shall mean an employee to whom  an
Award has been made pursuant to this Plan.

      2.15  "Performance Cycle" shall have the  meaning  set
forth in Section 10.1.

      2.16  "Performance Period" shall have the meaning  set
forth in Section 9.1.

      2.17  "Performance  Share" shall mean  an  Award  made
pursuant  to Article 9 of this Plan of the right to  receive
Common Stock or cash of an equivalent value at the end of  a
specified Performance Period.

      2.18  "Performance  Unit" shall  mean  an  Award  made
pursuant to Article 10 of this Plan of the right to  receive
a  fixed dollar amount, payable in cash or Common Stock or a
combination of both.

      2.19  "Reference Stock Option" shall have the  meaning
set forth in Section 7.1.

      2.20  "Restricted Stock" shall mean an Award of shares
of   Common  Stock  under  this  Plan  that  is  subject  to
restrictions under Article 8.

      2.21  "Restriction Period" shall have the meaning  set
forth in Subsection 8.3(a).

      2.22 "Retirement" shall mean termination of employment
by  an  employee who is at least 55 years of  age  after  at
least  5  years  of  employment  by  the  Company  and/or  a
Designated Subsidiary.

      2.23  "Stock Appreciation Right" shall mean the  right
pursuant  to  an Award granted under Article  7.   A  Tandem
Stock  Appreciation Right shall mean the right to  surrender
to  the  Company  all (or a portion) of a  Stock  Option  in
exchange  for an amount equal to the difference between  (i)
the  Fair Market Value, as of the date such Stock Option (or
such  portion  thereof) is surrendered,  of  the  shares  of
Common  Stock covered by such Stock Option (or such  portion
thereof),  and  (ii) the aggregate exercise  price  of  such
Stock  Option (or such portion thereof).  A Non-Tandem Stock
Appreciation Right shall mean the right to receive an amount
equal to the difference between (x) the Fair Market Value of
a  share  of  Common  Stock as of the  date  such  Right  is
exercised,  and  (y) the Fair Market Value  of  a  share  of
Common Stock as of the date such Right is awarded, otherwise
than on surrender of a Stock Option.

      2.24  "Stock Option" or "Option" shall mean any option
to  purchase  shares  of Common Stock (including  Restricted
Stock   and   Performance  Shares,  if  the   Committee   so
determines) granted pursuant to Article 6.

       2.25   "Termination  of  employment"  shall  mean   a
termination  of service for reasons other than  military  or
personal  leave  of  absence granted by  the  Company  or  a
transfer  of a Participant from the Company or a  Designated
Subsidiary  to  another  Designated  Subsidiary  or  to  the
Company or to any affiliate as defined in Section 414 of the
Code.

       2.26  "Transfer"  shall  mean  anticipate,  alienate,
attach,  sell, assign, pledge, encumber, charge or otherwise
transfer.

      2.27 "Withholding Election" shall have the meaning set
forth in Section 15.4.


                         ARTICLE III
                       Administration
                              
     3.1  The Committee.  The Plan shall be administered and
interpreted by the Committee.

      3.2   Awards.  The Committee shall have full authority
to  grant,  pursuant to the terms of this Plan, to  eligible
employees:   (i)  Stock  Options,  (ii)  Stock  Appreciation
Rights, (iii) Restricted Stock, (iv) Performance Shares, (v)
Performance  Units, and (vi) Other Stock-Based  Awards.   In
particular, the Committee shall have the authority:

          (a)   to  select  the eligible employees  to  whom
          Stock    Options,   Stock   Appreciation   Rights,
          Restricted  Stock, Performance Shares, Performance
          Units  and Other Stock-Based Awards may from  time
          to time be granted hereunder;

          (b)   to  determine  whether and  to  what  extent
          Incentive   Stock  Options,  Non-Qualified   Stock
          Options,  Stock  Appreciation  Rights,  Restricted
          Stock,  Performance Shares, Performance Units  and
          Other   Stock-Based  Awards,  or  any  combination
          thereof,  are to be granted hereunder  to  one  or
          more eligible employees;

          (c)   to  determine the number of shares of Common
          Stock  to  be  covered by each such Award  granted
          hereunder;

          (d)   to  determine the terms and conditions,  not
          inconsistent with the terms of this Plan,  of  any
          Award   granted  hereunder  (including,  but   not
          limited  to,  the share price, any restriction  or
          limitation,  any vesting schedule or  acceleration
          thereof, or any forfeiture restrictions or  waiver
          thereof, regarding any Stock Option or other Award
          and  the  shares of Common Stock relating thereto,
          based  on  such factors, if any, as the  Committee
          shall determine, in its sole discretion);

          (e)   to  determine whether, to  what  extent  and
          under  what  circumstances grants of  Options  and
          other Awards under this Plan are to operate  on  a
          tandem  basis and/or in conjunction with or  apart
          from  other awards made by the Company outside  of
          this Plan;

          (f)    to   determine  whether  and   under   what
          circumstances  a Stock Option may  be  settled  in
          cash,  Common  Stock,  Performance  Shares  and/or
          Restricted Stock under Subsection 6.4(k); and

          (g)   to  determine whether, to  what  extent  and
          under  what circumstances Common Stock  and  other
          amounts  payable with respect to  an  Award  under
          this  Plan  shall be deferred either automatically
          or at the election of the Participant.

      3.3   Guidelines.  Subject to Article 13  hereof,  the
Committee  shall  have the authority  to  adopt,  alter  and
repeal  such administrative rules, guidelines and  practices
governing  this  Plan  and perform all acts,  including  the
delegation  of  its administrative responsibilities,  as  it
shall,  from  time to time, deem advisable; to construe  and
interpret  the  terms and provisions of this  Plan  and  any
Award  issued  under this Plan (and any agreements  relating
thereto);  and to otherwise supervise the administration  of
this Plan.  The Committee may correct any defect, supply any
omission or reconcile any inconsistency in this Plan  or  in
any  agreement  relating thereto in the manner  and  to  the
extent  it  shall  deem necessary to carry  this  Plan  into
effect.   Notwithstanding the foregoing, no  action  of  the
Committee under this Section 3.3 shall impair the rights  of
any Participant without the Participant's consent.

      3.4  Decisions Final.  Any decision, interpretation or
other  action  made  or taken in good faith  by  or  at  the
direction  of  the Company, the Board, or the Committee  (or
any of its members) arising out of or in connection with the
Plan shall be within the absolute discretion of all and each
of them, as the case may be, and shall be final, binding and
conclusive on the Company and all employees and Participants
and   their  respective  heirs,  executors,  administrators,
successors and assigns.

     3.5  Reliance on Counsel.  The Company or the Committee
may  consult with legal counsel, who may be counsel for  the
Company or other counsel, with respect to its obligations or
duties   hereunder,  or  with  respect  to  any  action   or
proceeding or any question of law, and shall not  be  liable
with  respect to any action taken or omitted by it  in  good
faith pursuant to the advice of such counsel.


                         ARTICLE IV
                      Share Limitation

     4.1  Shares.  The maximum aggregate number of shares of
Common  Stock  which may be issued under this Plan  or  with
respect to which Non-Tandem Stock Appreciation Rights may be
granted shall not exceed 10,800,000 shares (subject  to  any
increase or decrease pursuant to Section 4.2) which  may  be
either  authorized and unissued Common Stock or  outstanding
Common Stock reacquired by the Company.  No more than 10% of
such  maximum shall be issued under this Plan as  Restricted
Stock.   If any Option granted under this Plan shall expire,
terminate or be cancelled for any reason without having been
exercised in full, or payment shall have been made in  other
than  Common  Stock, the number of unpurchased shares  shall
again  be  available for the purposes of the Plan; provided,
however,  that  if  such  expired, terminated  or  cancelled
Option  shall  have  been  issued in  tandem  with  a  Stock
Appreciation Right or other Award, none of such  unpurchased
shares  shall  again become available for purposes  of  this
Plan  to  the extent that the related Right or Award granted
under  this  Plan is exercised.  Further, if any  shares  of
Common  Stock granted hereunder are forfeited or such  Award
otherwise  terminates without the delivery  of  such  shares
upon  the lapse of restrictions, the shares subject to  such
grant,  to  the  extent of such forfeiture  or  termination,
shall again be available under this Plan.

      4.2   Changes.   In  the event of any  change  in  the
capital stock of the Company by reason of any stock dividend
or  distribution, stock split or reverse stock split, recapi
talization, reorganization, merger, consolidation, split-up,
combination or exchange of shares, distribution with respect
to  its outstanding Common Stock of capital stock other than
Common   Stock,  reclassification  of  its  capital   stock,
issuance of warrants or options to purchase any Common Stock
or  securities  convertible into  Common  Stock,  or  rights
offering  to  purchase capital stock at a price  below  fair
market  value, or any similar change affecting  the  capital
stock of the Company; then the aggregate number and kind  of
shares  which thereafter may be issued under this Plan,  the
number  and  kind  of shares subject to outstanding  Options
granted under this Plan and the purchase price thereof,  and
the  number  and kind of shares subject to other outstanding
Awards  (including but not limited to Awards  of  Restricted
Stock,  Performance  Shares  and Other  Stock-Based  Awards)
granted  under  this  Plan, shall be appropriately  adjusted
consistent with such change in such manner as the  Committee
may  deem  equitable  to  prevent  substantial  dilution  or
enlargement  of  the rights granted to,  or  available  for,
Participants  under  this  Plan,  and  any  such  adjustment
determined  by the Committee in good faith shall be  binding
and  conclusive  on  the Company and  all  Participants  and
employees  and their respective heirs, executors, administra
tors,  successors  and  assigns.  Any such  adjusted  Option
price shall also be used to determine the amount payable  by
the  Company  upon  the exercise of any  Stock  Appreciation
Right associated with any Stock Option.

      4.3  Purchase Price.  Notwithstanding any provision of
this  Plan  to  the contrary, if authorized  but  previously
unissued shares of Common Stock are issued under this  Plan,
such  shares shall be issued for a consideration which shall
not be less than par value.


                          ARTICLE V
                         Eligibility
                              
       5.1   Senior  officers,  senior  management  and  key
employees of the Company and its Designated Subsidiaries and
members of the Executive Committee of the Company's Board of
Directors  are  eligible  to be granted  Options  and  other
Awards  under this Plan.  Eligibility under this Plan  shall
be determined by the Committee.


                         ARTICLE VI
                        Stock Options
                              
     6.1  Options.  Stock Options may be granted alone or in
addition  to  other Awards granted under  this  Plan.   Each
Stock  Option granted under this Plan shall be  one  of  two
types:   (i)  an  Incentive Stock  Option  or  (ii)  a  Non-
Qualified Stock Option.

     6.2  Grants.  The Committee shall have the authority to
grant  to  any  Participant  one  or  more  Incentive  Stock
Options, Non-Qualified Stock Options, or both types of Stock
Options  (in  each  case with or without Stock  Appreciation
Rights);  provided,  however, that no Participant  shall  be
granted  Stock  Options  or  Non-Tandem  Stock  Appreciation
Rights,  or  both,  with respect to a  total  of  more  than
500,000 shares of Common Stock during any fiscal year of the
Company.   To  the  extent that any Stock  Option  does  not
qualify as an Incentive Stock Option (whether because of its
provisions  or  the  time  or  manner  of  its  exercise  or
otherwise),  such Stock Option or the portion thereof  which
does  not  qualify shall constitute a separate Non-Qualified
Stock Option.

      6.3  Incentive Stock Options.  Anything in the Plan to
the  contrary notwithstanding, no term of this Plan relating
to  Incentive Stock Options shall be interpreted, amended or
altered, nor shall any discretion or authority granted under
the Plan be so exercised, so as to disqualify the Plan under
Section  422A  of the Code, or, without the consent  of  the
Participants  affected, to disqualify  any  Incentive  Stock
Option under such Section 422A.

     6.4  Terms of Options.  Options granted under this Plan
shall  be subject to the following terms and conditions  and
shall be in such form and contain such additional terms  and
conditions,  not inconsistent with the terms of this  Plans,
as the Committee shall deem desirable:

          (a)  Option Price.  The option price per share  of
          Common  Stock  purchasable under  a  Stock  Option
          shall  be determined by the Committee at the  time
          of  grant but shall be not less than 100%  of  the
          Fair Market Value of the Common Stock at grant  if
          the  Stock  Option is intended to be an  Incentive
          Stock Option and shall not be less than 85% of the
          Fair Market Value of the Common Stock at grant  if
          the Stock Option is intended to be a Non-Qualified
          Stock Option.

          (b)   Option Term.  The term of each Stock  Option
          shall  be fixed by the Committee, but no Incentive
          Stock  Option shall be exercisable more  than  ten
          years after the date the Option is granted, and no
          Non-Qualified  Stock Option shall  be  exercisable
          more than ten years and one day after the date the
          Option is granted.

          (c)   Exercisability.   Stock  Options  shall   be
          exercisable at such time or times and  subject  to
          such  terms  and conditions as shall be determined
          by  the  Committee  at grant;  provided,  however,
          that,  except as provided in subsections (f),  (g)
          and  (h)  below  and Article 3,  unless  otherwise
          determined  by  the Committee at grant,  no  Stock
          Option  shall  be exercisable prior to  the  first
          anniversary  date of the granting of  the  Option.
          If the Committee provides, in its discretion, that
          any   Stock   Option   is  exercisable   only   in
          installments,   the  Committee  may   waive   such
          installment exercise provisions at any time at  or
          after  grant  in whole or in part, based  on  such
          factors, if any, as the Committee shall determine,
          in its sole discretion.

          (d)   Method  of  Exercise.  Subject  to  whatever
          installment exercise and waiting period provisions
          apply  under  subsection (c) above, Stock  Options
          may  be exercised in whole or in part at any  time
          during  the option term, by giving written  notice
          of  exercise to the Company specifying the  number
          of  shares to be purchased.  Such notice shall  be
          accompanied  by  payment in full of  the  purchase
          price  in  such form as the Committee may  accept.
          If  and  to the extent determined by the Committee
          in  its sole discretion at or after grant, payment
          in full or in part may also be made in the form of
          Common  Stock (other than Restricted Stock)  owned
          by  the Participant (and for which the Participant
          has  good  title free and clear of any  liens  and
          encumbrances) or Restricted Stock, or by reduction
          in   the  number  of  shares  issuable  upon  such
          exercise  based, in each case, on the Fair  Market
          Value  of  the  Stock  on  the  payment  date   as
          determined by the Committee (without regard to any
          forfeiture  restrictions applicable to  Restricted
          Stock).  No shares of Stock shall be issued  until
          payment,  as  provided herein, therefor  has  been
          made.   A  Participant shall  generally  have  the
          rights   to  dividends  or  other  rights   of   a
          shareholder with respect to shares subject to  the
          Option  when the optionee has given written notice
          of  exercise, has paid for such shares as provided
          herein,   and,   if  requested,  has   given   the
          representation   described   in   Section    15.1.
          Notwithstanding the foregoing, if payment in  full
          or in part has been made in the form of Restricted
          Stock,  an  equivalent number of shares of  Common
          Stock  issued on exercise of the Option  shall  be
          subject  to  the same restrictions and conditions,
          and   during  the  remainder  of  the  Restriction
          Period,  applicable  to the shares  of  Restricted
          Stock surrendered therefor.

          (e)   Non-Transferability of  Options.   No  Stock
          Option  shall  be Transferable by the  Participant
          otherwise  than by will or by the laws of  descent
          and  distribution, and all Stock Options shall  be
          exercisable,  during  the Participant's  lifetime,
          only by the Participant.

          (f)   Termination by Death.  Subject to subsection
          (j)  below, if a Participant's employment  by  the
          Company  or a Designated Subsidiary terminates  by
          reason  of  death, any Stock Option held  by  such
          Participant,  unless otherwise determined  by  the
          Committee at grant, shall be fully vested and  may
          thereafter    be   exercised    by    the    legal
          representative of the estate, for a period of  one
          year  (or  such other period as the Committee  may
          specify  at grant) from the date of such death  or
          until  the expiration of the stated term  of  such
          Stock Option, whichever period is the shorter.

          (g)  Termination by Reason of Disability.  Subject
          to   subsection  (j)  below,  if  a  Participant's
          employment   by  the  Company  or   a   Designated
          Subsidiary terminates by reason of Disability, any
          Stock  Option  held  by such  Participant,  unless
          otherwise  determined by the Committee  at  grant,
          shall  be  fully  vested  and  may  thereafter  be
          exercised by the Participant for a period of three
          years  (or such other period as the Committee  may
          specify   at   grant)  from  the  date   of   such
          termination of employment or until the  expiration
          of the stated term of such Stock Option, whichever
          period is the shorter; provided, however, that, if
          the Participant dies within such three-year period
          (or  such  other  period as  the  Committee  shall
          specify  at  grant), any unexercised Stock  Option
          held  by such Participant shall thereafter be exer
          cisable  to the extent to which it was exercisable
          at the time of death for a period of twelve months
          from   the  date  of  such  death  or  until   the
          expiration  of  the  stated  term  of  such  Stock
          Option, whichever period is the shorter.   In  the
          event  of  termination of employment by reason  of
          Disability,  if  an  Incentive  Stock  Option   is
          exercised  after  the expiration of  the  exercise
          periods that apply for purposes of Section 422A of
          the  Code,  such Stock Option will  thereafter  be
          treated as a Non-Qualified Stock Option.

          (h)  Termination by Reason of Retirement.  Subject
          to  subsection (j), if a Participant's  employment
          by  the  Company or a Designated Subsidiary  termi
          nates  by  reason of Retirement, any Stock  Option
          held   by   such  Participant,  unless   otherwise
          determined  by  the Committee at grant,  shall  be
          fully  vested  and may thereafter be exercised  by
          the  Participant for a period of three  years  (or
          such other period as the Committee may specify  at
          grant)  from  the  date  of  such  termination  of
          employment or the expiration of the stated term of
          such   Stock  Option,  whichever  period  is   the
          shorter;   provided,   however,   that,   if   the
          Participant  dies  within such three-year  period,
          any   unexercised  Stock  Option  held   by   such
          Participant  shall thereafter be  exercisable,  to
          the extent to which it was exercisable at the time
          of  death, for a period of twelve months from  the
          date of such death or until the expiration of  the
          stated term of such Stock Option, whichever period
          is  the  shorter.  In the event of termination  of
          employment   by  reason  of  Retirement,   if   an
          Incentive  Stock  Option is  exercised  after  the
          expiration of the exercise periods that apply  for
          purposes  of Section 422A of the Code, such  Stock
          Option  will  thereafter  be  treated  as  a  Non-
          Qualified Stock Option.

          (i)     Other   Termination.    Unless   otherwise
          determined by the Committee at or after grant,  if
          a  Participant's employment by the  Company  or  a
          Designated  Subsidiary terminates for  any  reason
          other  than  death, Disability or Retirement,  the
          Stock  Option  shall thereupon  terminate,  except
          that  such Stock Option may be exercised,  to  the
          extent  it  was exercisable immediately  preceding
          such  termination, for the lesser of three  months
          or  the balance of such Stock Option's term if the
          Participant  is  involuntarily terminated  by  the
          Company   or  the  Designated  Subsidiary  without
          cause.

          (j)   Incentive Stock Option Limitations.  To  the
          extent  that  the  aggregate  Fair  Market   Value
          (determined as of the time of grant) of the Common
          Stock   with  respect  to  which  Incentive  Stock
          Options are exercisable for the first time by  the
          Participant  during any calendar  year  under  the
          Plan  and/or  any other stock option plan  of  the
          Company  or  any subsidiary or parent  corporation
          (within  the meaning of Section 425 of  the  Code)
          exceeds $100,000, such Options shall be treated as
          Options which are not Incentive Stock Options.

                To  the  extent  (if  any)  permitted  under
          Section  422A  of  the  Code,  or  the  applicable
          regulations thereunder or any applicable  Internal
          Revenue   Service   pronouncement,   if   (i)    a
          Participant's  employment with the  Company  or  a
          Designated Subsidiary is terminated by  reason  of
          death,  Disability  or  Retirement  and  (ii)  the
          portion of any Incentive Stock Option that is  oth
          erwise  exercisable  during  the  post-termination
          period specified under subsections (f), (g) or (h)
          above,  computed  without regard to  the  $100,000
          limitation currently contained in Section  422A(d)
          of  the Code, is greater than the portion of  such
          Stock Option that is immediately exercisable as an
          "incentive   stock  option"  during   such   post-
          termination period under Section 422A, such excess
          shall  be treated as a Non-Qualified Stock Option.
          If  the  exercise of an Incentive Stock Option  is
          accelerated by reason of a Change in Control,  any
          portion of such Option that is not exercisable  as
          an   Incentive  Stock  Option  by  reason  of  the
          $100,000  limitation contained in Section  422A(d)
          of  the  Code  shall be treated as a Non-Qualified
          Stock Option.

               Should any of the foregoing provisions not be
          necessary  in  order  for  the  Stock  Options  to
          qualify as Incentive Stock Options, or should  any
          additional  provisions be required, the  Committee
          may   amend  the  Plan  accordingly,  without  the
          necessity  of  obtaining  the  approval   of   the
          shareholders of the Company.

          (k)    Buyout  and  Settlement  Provisions.    The
          Committee  may  at any time offer to  buy  out  an
          Option previously granted, based on such terms and
          conditions  as  the Committee shall establish  and
          communicate  to the Participant at the  time  that
          such offer is made.

                In  addition,  if  the Option  agreement  so
          provides   at  grant  or  is  amended  (with   the
          Participant's consent) after grant  and  prior  to
          exercise to so provide, the Committee may  require
          that  all or part of the shares to be issued  with
          respect to the spread value of an exercised Option
          take  the form of Performance Shares or Restricted
          Stock,  which  shall  be valued  on  the  date  of
          exercise on the basis of the Fair Market Value  of
          such   Performance  Shares  or  Restricted   Stock
          determined  without regard to  the  deferral  limi
          tations and/or forfeiture restrictions involved.


                         ARTICLE VII
                  Stock Appreciation Rights
                              
       7.1    Tandem   Stock  Appreciation  Rights.    Stock
Appreciation Rights may be granted in conjunction  with  all
or  part  of  any Stock Option (a "Reference Stock  Option")
granted   under   this  Plan  ("Tandem  Stock   Appreciation
Rights").  In the case of a Non-Qualified Stock Option, such
rights  may  be granted either at or after the time  of  the
grant  of  such Reference Stock Option.  In the case  of  an
Incentive Stock Option, such rights may be granted  only  at
the time of the grant of such Reference Stock Option.

      7.2  Terms and Conditions of Tandem Stock Appreciation
Rights.   Tandem Stock Appreciation Rights shall be  subject
to  such  terms  and conditions, not inconsistent  with  the
provisions of this Plan, as shall be determined from time to
time by the Committee, including the following:

          (a)   Term.  A Tandem Stock Appreciation Right  or
          applicable portion thereof granted with respect to
          a  Reference Stock Option shall terminate  and  no
          longer  be  exercisable upon  the  termination  or
          exercise  of  the Reference Stock  Option,  except
          that,   unless   otherwise   determined   by   the
          Committee, in its sole discretion, at the time  of
          grant,  a Tandem Stock Appreciation Right  granted
          with  respect  to  less than the  full  number  of
          shares covered by the Reference Stock Option shall
          not  be  reduced until and then only to the extent
          the exercise or termination of the Reference Stock
          Option causes the number of shares covered by  the
          Tandem  Stock  Appreciation Right  to  exceed  the
          number   of   shares   remaining   available   and
          unexercised under the Reference Stock Option.

          (b)   Exercisability.  Tandem  Stock  Appreciation
          Rights  shall be exercisable only at such time  or
          times  and to the extent that the Reference  Stock
          Options  to which they relate shall be exercisable
          in accordance with the provisions of Article 6 and
          this Article 7; provided, however, that any Tandem
          Stock Appreciation Right granted subsequent to the
          grant  of the Reference Stock Option shall not  be
          exercisable  during the first six  months  of  its
          term,  except  that this special limitation  shall
          not  apply in the event of death or Disability  of
          the Participant prior to the expiration of the six-
          month period.

          (c)    Method   of  Exercise.   A   Tandem   Stock
          Appreciation Right may be exercised by an optionee
          by  surrendering  the applicable  portion  of  the
          Reference  Stock Option.  Upon such  exercise  and
          surrender,  the Participant shall be  entitled  to
          receive   an  amount  determined  in  the   manner
          prescribed  in  this Section 7.2.   Stock  Options
          which  have  been so surrendered, in whole  or  in
          part, shall no longer be exercisable to the extent
          the  related Tandem Stock Appreciation Rights have
          been exercised.

          (d)  Payment.  Upon the exercise of a Tandem Stock
          Appreciation Right a Participant shall be entitled
          to  receive up to, but no more than, an amount  in
          cash  and/or shares of Common Stock equal in value
          to  the  excess of the Fair Market  Value  of  one
          share  of  Common Stock over the option price  per
          share  specified  in  the Reference  Stock  Option
          multiplied  by the number of shares in respect  of
          which  the  Tandem Stock Appreciation Right  shall
          have been exercised, with the Committee having the
          right to determine the form of payment.

          (e)      Non-Transferability.     Tandem     Stock
          Appreciation  Rights  shall be  Transferable  only
          when  and to the extent that the underlying  Stock
          Option  would  be  Transferable  under  Subsection
          6.4(e) of the Plan.

          (f)   Deemed  Exercise of Reference Stock  Option.
          Upon  the  exercise of a Tandem Stock Appreciation
          Right,  the Reference Stock Option or part thereof
          to  which such Stock Appreciation Right is related
          shall  be  deemed to have been exercised  for  the
          purpose  of the limitation set forth in Article  4
          of  the  Plan  on the number of shares  of  Common
          Stock to be issued under the Plan.

      7.3  Non-Tandem Stock Appreciation Rights.  Non-Tandem
Stock  Appreciation  Rights  may  also  be  granted  without
reference  to  any  Stock Options granted under  this  Plan;
provided,  however,  that no Participant  shall  be  granted
Stock  Options or Non-Tandem Stock Appreciation  Rights,  or
both, with respect to a total of more than 500,000 shares of
Common Stock during any fiscal year of the Company.

       7.4    Terms  and  Conditions  of  Non-Tandem   Stock
Appreciation  Rights.  Non-Tandem Stock Appreciation  Rights
shall   be  subject  to  such  terms  and  conditions,   not
inconsistent with the provisions of this Plan, as  shall  be
determined from time to time by the Committee, including the
following:

          (a)   Term.   The  term of each  Non-Tandem  Stock
          Appreciation   Right  shall  be   fixed   by   the
          Committee, but shall not be greater than ten years
          and one day after the date the Right is granted.

          (b)      Exercisability.      Non-Tandem     Stock
          Appreciation Rights shall be exercisable  at  such
          time  or  times  and  subject to  such  terms  and
          conditions as shall be determined by the Committee
          at  grant; provided, however, that any Right shall
          not be exercisable during the first six months  of
          its  term,  except  that this  special  limitation
          shall   not  apply  in  the  event  of  death   or
          Disability  of the Participant prior to expiration
          of   this  six-month  period.   If  the  Committee
          provides,  in its discretion, that any such  Right
          is exercisable only in installments, the Committee
          may waive such installment exercise provisions  at
          any  time  at or after grant in whole or in  part,
          based  on  such factors, if any, as the  Committee
          shall determine, in its sole discretion.

          (c)   Method  of  Exercise.  Subject  to  whatever
          installment exercise and waiting period provisions
          apply under subsection (b) above, Non-Tandem Stock
          Appreciation Rights may be exercised in  whole  or
          in  part  at any time during the option  term,  by
          giving  written notice of exercise to the  Company
          specifying the number of Rights to be exercised.

          (d)   Payment.  Upon the exercise of a  Non-Tandem
          Stock  Appreciation Right a Participant  shall  be
          entitled to receive, for each Right exercised,  up
          to,  but  no  more than, an amount in cash  and/or
          shares  of  Common Stock equal  in  value  to  the
          excess  of the Fair Market Value of one  share  of
          Common  Stock  on the date the Right is  exercised
          over  the Fair Market Value of one share of Common
          Stock  on  the date the Right was awarded  to  the
          Participant, with the Committee having  the  right
          to determine the form of payment.

          (e)   Non-Transferability.   No  Non-Tandem  Stock
          Appreciation  Right shall be Transferable  by  the
          Participant otherwise than by will or by the  laws
          of  descent and distribution, and all such  Rights
          shall  be  exercisable, during  the  Participant's
          lifetime, only by the Participant.

          (f)   Termination  by Death.  If  a  Participant's
          employment   by  the  Company  or   a   Designated
          Subsidiary terminates by reason of death, any Non-
          Tandem  Stock  Appreciation  Right  held  by  such
          Participant,  unless otherwise determined  by  the
          Committee at grant, shall be fully vested and  may
          thereafter    be   exercised    by    the    legal
          representative of the estate, for a period of  one
          year  (or  such other period as the Committee  may
          specify  at grant) from the date of such death  or
          until  the expiration of the stated term  of  such
          Right, whichever period is the shorter.

          (g)   Termination  by  Reason  of  Disability   or
          Retirement.  If a Participant's employment by  the
          Company  or a Designated Subsidiary terminates  by
          reason of Disability or Retirement, any Non-Tandem
          Stock Appreciation Right held by such Participant,
          unless  otherwise determined by the  Committee  at
          grant, shall be fully vested and may thereafter be
          exercised by the Participant for a period of three
          years  (or such other period as the Committee  may
          specify   at   grant)  from  the  date   of   such
          termination of employment or until the  expiration
          of the stated term of such Right, whichever period
          is  the  shorter; provided, however, that, if  the
          Participant dies within such three-year period (or
          such  other period as the Committee shall  specify
          at   grant),  any  unexercised  Non-Tandem   Stock
          Appreciation Right held by such Participant  shall
          thereafter be exercisable to the extent  to  which
          it  was  exercisable at the time of  death  for  a
          period  of  twelve months from the  date  of  such
          death  or until the expiration of the stated  term
          of such Right, whichever period is the shorter.

          (h)     Other   Termination.    Unless   otherwise
          determined by the Committee at or after grant,  if
          a  Participant's employment by the  Company  or  a
          Designated  Subsidiary terminates for  any  reason
          other  than  death, Disability or Retirement,  the
          Non-Tandem   Stock   Appreciation   Right    shall
          thereupon terminate, except that such Right may be
          exercised,   to  the  extent  it  was  exercisable
          immediately  preceding such termination,  for  the
          lesser  of  three  months or the  balance  of  the
          stated  term  of such Right if the Participant  is
          involuntarily  terminated by the  Company  or  the
          Designated Subsidiary without cause.

      7.5   Cash Settlements of Tandem and Non-Tandem  Stock
Appreciation Rights.  A Participant required to file reports
under  Section 16(a) of the Securities Exchange Act of  1934
with  respect to securities of the Company may receive  cash
in  complete or partial settlement of a Tandem or Non-Tandem
Stock  Appreciation  Right only  if  any  election  by  such
Participant to receive cash in full or partial settlement of
the Stock Appreciation Right, as well as any exercise by him
of  his Stock Appreciation Right for such cash, is made  (i)
during  the  period  beginning on  the  third  business  day
following  the  date  of  release  for  publication  of  the
quarterly or annual summary statements of sales and earnings
of  the  Company  and  ending on the  twelfth  business  day
following  such  date, or (ii) during any  other  period  in
which  such  election  or exercise may  be  made  under  the
provisions of Rule 16b-3 promulgated pursuant to the Act.



                        ARTICLE VIII
                      Restricted Stock

      8.1  Awards of Restricted Stock.  Shares of Restricted
Stock  may  be issued either alone or in addition  to  other
Awards   granted  under  the  Plan.   The  Committee   shall
determine  the  eligible persons to whom, and  the  time  or
times at which, grants of Restricted Stock will be made, the
number  of  shares to be awarded, the price (if any)  to  be
paid by the recipient (subject to Section 8.2), the time  or
times within which such Awards may be subject to forfeiture,
the vesting schedule and rights to acceleration thereof, and
all other terms and conditions of the Awards.

      The  Committee may condition the grant  of  Restricted
Stock upon the attainment of specified performance goals  or
such  other factors as the Committee may determine,  in  its
sole discretion.

       8.2    Awards   and  Certificates.   The  prospective
Participant  selected  to receive a Restricted  Stock  Award
shall not have any rights with respect to such Award, unless
and  until  such Participant has delivered a fully  executed
copy  of  the agreement evidencing the Award to the  Company
and  has  otherwise complied with the applicable  terms  and
conditions  of  such Award.  Further, such  Award  shall  be
subject to the following conditions:

          (a)   Purchase Price.  Subject to Section 4.3, the
          purchase price for shares of Restricted Stock  may
          be less than their par value and may be zero.

          (b)   Acceptance.  Awards of Restricted Stock must
          be  accepted within a period of 60 days  (or  such
          shorter  period  as the Committee may  specify  at
          grant)  after  the  Award  date,  by  executing  a
          Restricted  Stock Award agreement  and  by  paying
          whatever   price  (if  any)  the   Committee   has
          designated thereunder.

          (c)    Legend.    Each  Participant  receiving   a
          Restricted  Stock Award shall be  issued  a  stock
          certificate   in   respect  of  such   shares   of
          Restricted  Stock.   Such  certificate  shall   be
          registered  in  the name of such Participant,  and
          shall bear an appropriate legend referring to  the
          terms, conditions, and restrictions applicable  to
          such Award, substantially in the following form:

                "The  anticipation, alienation,  attachment,
          sale, transfer, assignment, pledge, encumbrance or
          charge  of the shares of stock represented  hereby
          are subject to the terms and conditions (including
          forfeiture)  of  The Reader's Digest  Association,
          Inc.  (the "Company") 1994 Key Employee Long  Term
          Incentive  Plan  and  an  Agreement  entered  into
          between the registered owner and the Company dated
          .   Copies of such Plan and Agreement are on  file
          at the principal office of the Company."

          (d)   Custody.   The Committee shall require  that
          the  stock certificates evidencing such shares  be
          held   in   custody  by  the  Company  until   the
          restrictions thereon shall have lapsed, and  that,
          as  a condition of any Restricted Stock Award, the
          Participant  shall have delivered  a  duly  signed
          stock  power, endorsed in blank, relating  to  the
          Common Stock covered by such Award.

      8.3   Restrictions  and  Conditions.   The  shares  of
Restricted  Stock  awarded pursuant to this  Plan  shall  be
subject to the following restrictions and conditions:

          (a)    Restriction   Period.    Subject   to   the
          provisions  of this Plan and the Award  agreement,
          during  a  period set by the Committee  commencing
          with  the  date  of  such Award (the  "Restriction
          Period"),  the Participant shall not be  permitted
          to  Transfer  shares of Restricted  Stock  awarded
          under   this  Plan.   Within  these  limits,   the
          Committee, in its sole discretion, may provide for
          the lapse of such restrictions in installments and
          may accelerate or waive such restrictions in whole
          or  in  part, based on service, performance and/or
          such  other  factors or criteria as the  Committee
          may determine in its sole discretion.

          (b)  Rights as Shareholder.  Except as provided in
          this subsection (b) and subsection (a) above,  the
          Participant shall have, with respect to the shares
          of Restricted Stock, all of the rights of a holder
          of shares of Common Stock of the Company including
          the  right  to receive any dividends.  The  Commit
          tee, in its sole discretion, as determined at  the
          time  of  Award, may permit or require the payment
          of dividends to be deferred.

          (c)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Restriction
          Period,  all  Restricted Shares still  subject  to
          restriction   will  vest  or   be   forfeited   in
          accordance   with   the   terms   and   conditions
          established by the Committee at grant.

          (d)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, waive in whole or in part any  or  all
          remaining  restrictions  with  respect   to   such
          Participant's shares of Restricted Stock, based on
          such   factors   as   the   Committee   may   deem
          appropriate.

          (e)   Lapse  of  Restrictions.  If  and  when  the
          Restriction   Period  expires  without   a   prior
          forfeiture of the Restricted Stock subject to such
          Restriction  Period,  the  certificates  for  such
          shares shall be delivered to the Participant.  All
          legends shall be removed from said certificates at
          the time of delivery to the Participant.


                         ARTICLE IX
                     Performance Shares

      9.1   Award of Performance Shares.  Performance Shares
may  be  awarded either alone or in addition to other Awards
granted under this Plan.  The Committee shall determine  the
eligible  persons  to whom and the time or  times  at  which
Performance   Shares  shall  be  awarded,  the   number   of
Performance Shares to be awarded to any person, the duration
of  the period (the "Performance Period") during which,  and
the  conditions under which, receipt of the Shares  will  be
deferred, and the other terms and conditions of the Award in
addition to those set forth in Section 9.2.

            The   Committee  may  condition  the  grant   of
Performance   Shares  upon  the  attainment   of   specified
performance goals or such other factors or criteria  as  the
Committee shall determine, in its sole discretion.

      9.2  Terms and Conditions.  Performance Shares awarded
pursuant to this Article 9 shall be subject to the following
terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  Performance Share Awards may  not  be
          Transferred during the Performance Period.

          (b)   Dividends.  Unless otherwise  determined  by
          the  Committee at the time of Award, amounts equal
          to  any  dividends declared during the Performance
          Period  with  respect to the number of  shares  of
          Common Stock covered by a Performance Share  Award
          will not be paid to the Participant.

          (c)   Payment.  Subject to the provisions  of  the
          Award  agreement and this Plan, at the  expiration
          of  the  Performance  Period,  share  certificates
          and/or  cash  of  an  equivalent  value  (as   the
          Committee  may  determine in its sole  discretion)
          shall  be  delivered  to the Participant,  or  his
          legal  representative, in a number  equal  to  the
          vested  shares  covered by the  Performance  Share
          Award.

          (d)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Performance
          Period  for a given Award, the Performance  Shares
          in   question   will  vest  or  be  forfeited   in
          accordance   with   the   terms   and   conditions
          established by the Committee at grant.

          (e)    Accelerated  Vesting.   Based  on  service,
          performance and/or such other factors or criteria,
          if  any,  as  the  Committee  may  determine,  the
          Committee  may, at or after grant, accelerate  the
          vesting  of  all  or any part of  any  Performance
          Share  Award and/or waive the deferral limitations
          for all or any part of such Award.

          (f)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, based on such factors as the Committee
          may  deem appropriate, waive in whole or  in  part
          any  or  all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of
          the Participant's Performance Shares.


                          ARTICLE X
                      Performance Units

     10.1 Award of Performance Units.  Performance Units may
be  awarded  either  alone or in addition  to  other  Awards
granted under this Plan.  The Committee shall determine  the
eligible  persons  to whom and the time or  times  at  which
Performance   Units  shall  be  awarded,   the   number   of
Performance Units to be awarded to any person, the  duration
of  the  period (the "Performance Cycle") during which,  and
the  conditions  under  which,  a  Participant's  right   to
Performance   Units   will  be  vested,   the   ability   of
Participants to defer the receipt of payment of such  Units,
and  the other terms and conditions of the Award in addition
to those set forth in Section 10.2.

     A Performance Unit shall have a fixed dollar value.

      The Committee may condition the vesting of Performance
Units upon the attainment of specified performance goals  or
such  other  factors  or  criteria as  the  Committee  shall
determine, in its sole discretion.

      10.2  Terms  and  Conditions.  The  Performance  Units
awarded pursuant to this Article 10 shall be subject to  the
following terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  Performance Unit Awards  may  not  be
          Transferred.

          (b)    Vesting.    At   the  expiration   of   the
          Performance  Cycle, the Committee shall  determine
          the  extent  to which the performance  goals  have
          been   achieved,   and  the  percentage   of   the
          Performance  Units of each Participant  that  have
          vested.

          (c)    Payment.    Subject   to   the   applicable
          provisions  of the Award agreement and this  Plan,
          at  the expiration of the Performance Cycle,  cash
          and/or  share certificates of an equivalent  value
          (as  the  Committee  may  determine  in  its  sole
          discretion) shall be delivered to the Participant,
          or  his  legal representative, in payment  of  the
          vested  Performance  Units  covered  by  the   Per
          formance Unit Award.

          (d)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Performance
          Cycle for a given Award, the Performance Units  in
          question  will vest or be forfeited in  accordance
          with  the terms and conditions established by  the
          Committee at grant.

          (e)    Accelerated  Vesting.   Based  on  service,
          performance and/or such other factors or criteria,
          if  any,  as  the  Committee  may  determine,  the
          Committee  may, at or after grant, accelerate  the
          vesting of all or any part of any Performance Unit
          Award  and/or  waive the deferral limitations  for
          all or any part of such Award.

          (f)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, based on such factors as the Committee
          may  deem appropriate, waive in whole or  in  part
          any  or  all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of
          the Participant's Performance Units.


                         ARTICLE XI
                  Other Stock-Based Awards

      11.1  Other Awards.  Other Awards of Common Stock  and
other  Awards  that  are  valued in  whole  or  in  part  by
reference  to,  or  are payable in or  otherwise  based  on,
Common   Stock  ("Other  Stock-Based  Awards"),   including,
without limitation, Awards valued by reference to subsidiary
performance, may be granted either alone or in  addition  to
or  in tandem with Stock Options, Stock Appreciation Rights,
Restricted Stock, Performance Shares or Performance Units.

           Subject  to  the  provisions of  this  Plan,  the
Committee  shall have authority to determine the persons  to
whom  and  the time or times at which such Awards  shall  be
made,  the  number of shares of Common Stock to  be  awarded
pursuant  to  such Awards, and all other conditions  of  the
Awards.   The  Committee may also provide for the  grant  of
Common  Stock  under such Awards upon the  completion  of  a
specified performance period.

      11.2  Terms and Conditions.  Other Stock-Based  Awards
made  pursuant  to this Article 11 shall be subject  to  the
following terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  shares  of Common  Stock  subject  to
          Awards  made  under this Article  11  may  not  be
          Transferred prior to the date on which the  shares
          are  issued, or, if later, the date on  which  any
          applicable  restriction, performance  or  deferral
          period lapses.

          (b)   Dividends.  Unless otherwise  determined  by
          the Committee at the time of Award, subject to the
          provisions  of the Award agreement and this  Plan,
          the  recipient of an Award under this  Article  11
          shall  be entitled to receive, currently or  on  a
          deferred  basis, dividends or dividend equivalents
          with  respect  to the number of shares  of  Common
          Stock  covered by the Award, as determined at  the
          time  of  the Award by the Committee, in its  sole
          discretion.

          (c)  Vesting.  Any Award under this Article 11 and
          any  Common Stock covered by any such Award  shall
          vest or be forfeited to the extent so provided  in
          the   Award  agreement,  as  determined   by   the
          Committee, in its sole discretion.

          (d)   Waiver of Limitation.  In the event  of  the
          Participant's Retirement, Disability or death,  or
          in  cases  of special circumstances, the Committee
          may,  in it sole discretion, waive in whole or  in
          part   any  or  all  of  the  limitations  imposed
          hereunder (if any) with respect to any or  all  of
          an Award under this Article 11.

          (e)   Price.  Common Stock issued on a bonus basis
          under  this Article 11 may be issued for  no  cash
          consideration; Common Stock purchased pursuant  to
          a  purchase  right awarded under this  Article  11
          shall be priced as determined by the Committee.


                         ARTICLE XII
                Change in Control Provisions
                              
      12.1 Benefits.  In the event of a Change in Control of
the  Company  (as  defined below), and except  as  otherwise
provided  by the committee upon the grant of an  Award,  the
Participant shall be entitled to the following benefits:

          (a)   All outstanding Stock Options and Non-Tandem
          Stock  Appreciation  Rights  of  such  Participant
          granted  prior to the Change in Control  shall  be
          fully  vested and immediately exercisable in their
          entirety.   In its sole discretion, the  Committee
          may  provide  for the purchase of any  such  Stock
          Options  by  the Company or Designated  Subsidiary
          for  an amount of cash equal to the excess of  the
          Change in Control price (as defined below) of  the
          shares  of  Common  Stock covered  by  such  Stock
          Options, over the aggregate exercise price of such
          Stock Options.  For purposes of this Section 12.1,
          Change  in Control price shall mean the higher  of
          (i)  the  highest price per share of Common  Stock
          paid  in  any transaction related to a  Change  in
          Control  of the Company, or (ii) the highest  Fair
          Market Value per share of Common Stock at any time
          during  the  60-day period preceding a  Change  in
          Control.

          (b)   All Performance Share Awards and Performance
          Unit  Awards of such Participant granted prior  to
          the Change in Control shall vest, at a minimum, as
          if    the   applicable   Performance   Period   or
          Performance  Cycle had ended upon such  Change  in
          Control  and  the determination of the  extent  to
          which  any specified performance goals or  targets
          had been achieved had been made at such time.

          (c)   The  restrictions to  which  any  shares  of
          Restricted Stock of such Participant granted prior
          to  the Change in Control are subject shall  lapse
          as  if the applicable Restriction Period had ended
          upon such Change in Control.

      Any  determination by the Committee made  pursuant  to
paragraph  (a) of this Section 12.1 may be made  as  to  all
outstanding Awards or only as to certain outstanding  Awards
specified by the Committee and any such determination may be
made prior to or after a Change in Control.

     12.2 Change in Control.  A "Change in Control" shall be
deemed  to  occur  if  (1) there shall  be  consummated  any
consolidation  or  merger of the Company with  or  into  any
other  corporation,  any corporate reorganization  involving
the Company, any sale, lease, exchange or other transfer (in
one transaction or a series of related transactions) of all,
or  substantially all, of the assets of the Company, or  any
sale or other disposition of shares of capital stock of  the
Company, and (2) as a result of such consolidation,  merger,
reorganization, sale, lease, exchange or other  disposition,
(A)  any person or group (as such terms are used in Sections
13(d)(3)  and  14(d)(2) of the Securities  Exchange  Act  of
1934,  as  amended (the "Exchange Act")), shall have  become
the beneficial owner (within the meaning of Rule 13d-3 under
the Exchange Act) of a majority of the Company's outstanding
voting stock, or (B) any person other than the Company shall
be  the  beneficial owner of the assets of  the  Company  as
described  above;  provided, however, that the  non-employee
members  of  the Board immediately prior to such transaction
may  determine that a Change in Control for purposes of  the
Plan  has  not occurred where control is to be acquired  by:
(i) an employee stock ownership plan of the Company; (ii)  a
group  of  persons who immediately prior to the  transaction
were officers and senior employees of the Company; (iii)  an
entity  organized  directly  or indirectly  by  persons  who
immediately  prior  to  the transaction  were  officers  and
senior employees of the Company and who upon consummation of
the  transaction  will  be officers  and  employees  of  the
Company   and   of   the   acquiring   entity,   will   have
representation  on the Board of Directors of  the  acquiring
entity and will own at least 10% of the voting shares of the
acquiring  entity; (iv) an entity or entities  that  acquire
shares  of  the  Company  in a corporate  reorganization  or
restructuring  that involves no substantial  change  in  the
effective  beneficial ownership or control of  the  Company;
(v)  any one or more non-profit organizations designated  by
the  Board of Directors pursuant to this Section 12.2(v)  at
least  12  months  prior to the Change in  Control;  (vi)  a
person  or  persons  who at the time  of  or  prior  to  the
transaction  announce their intention to make no substantial
change  in the composition of the Board; provided,  however,
that if during the 24 months after a transaction referred to
in  this clause (vi) of Section 12.2, individuals who at the
beginning of such period constituted the entire Board  shall
cease for any reason to constitute a majority thereof unless
the election of each new director who was not a director  at
the  beginning of such period was approved by a vote  of  at
least  two-thirds of the directors then still in office  who
were  directors at the beginning of the period, a Change  in
Control shall be deemed to have occurred as of the date  the
composition of the Board is so changed.

      12.3 Limitation.  In the event that any benefits to  a
Participant  under this Plan, either alone or together  with
any  other  payments or benefits otherwise owed to  the  Par
ticipant  by  the Company or a Designated Subsidiary  on  or
after a Change in Control would, in the Company's good faith
opinion,  be deemed under Section 280G of the Code,  or  any
successor provision, to be parachute payments, the  benefits
under this Plan shall be reduced to the extent necessary  in
the  Company's good faith opinion so that no portion of  the
benefits   provided   herein  shall  be  considered   excess
parachute  payments under Section 280G of the  Code  or  any
successor provision.  The Company's good faith opinion shall
be conclusive and binding upon the Participants.


                        ARTICLE XIII
            Termination or Amendment of the Plan

      13.1  Termination  or Amendment.  Notwithstanding  any
other provision of this Plan, the Board may at any time, and
from time to time, amend, in whole or in part, any or all of
the  provisions of the Plan (including any amendment  deemed
necessary  to  ensure that the Company may comply  with  any
regulatory  requirement  referred  to  in  Article  15),  or
suspend   or   terminate  it  entirely,   retroactively   or
otherwise;   provided,  however,  that,   unless   otherwise
required by law, the rights of a Participant with respect to
Options  or  other Awards granted prior to  such  amendment,
suspension  or termination, may not be impaired without  the
consent  of such Participant and, provided further,  without
the  approval of the holders of the Company's stock entitled
to  vote,  no amendment may be made which would (i) increase
the  aggregate number of shares of Common Stock that may  be
issued under this Plan (except by operation of Section 4.2);
(ii)  change the definition of employees eligible to receive
Stock  Awards  under  this Plan; (iii) decrease  the  option
price  of  any Stock Option to less than 100%  of  the  Fair
Market  Value  on  the  date of grant  for  a  Stock  Option
intended to be an Incentive Stock Option or to less than 85%
of  the  Fair Market Value on the date of grant for a  Stock
Option intended to be a Non-Qualified Stock Option; or  (iv)
extend  the maximum option period under Section 6.4  of  the
Plan.

           The  Committee may amend the terms of  any  Stock
Option or other Award theretofore granted, prospectively  or
retroactively,  but, subject to Article  4  above,  no  such
amendment or other action by the Committee shall impair  the
rights  of  any  holder without the holder's  consent.   The
Committee  may also substitute new Stock Options  for  previ
ously  granted  Stock Options having higher option  exercise
prices   than   the  new  Stock  Options  being  substituted
therefor.


                         ARTICLE XIV
                        Unfunded Plan

     14.1 Unfunded Status of Plan.  This Plan is intended to
constitute  an  "unfunded" plan for incentive  and  deferred
compensation.  With respect to any payments as  to  which  a
Participant  has a fixed and vested interest but  which  are
not  yet  made  to  a  Participant by the  Company,  nothing
contained herein shall give any such Participant any  rights
that  are  greater than those of a general creditor  of  the
Company.


                         ARTICLE XV
                     General Provisions
                              
      15.1  Legend.  The Committee may require  each  person
purchasing shares pursuant to a Stock Option or other  Award
under the Plan to represent to and agree with the Company in
writing that the Participant is acquiring the shares without
a  view  to distribution thereof.  In addition to any legend
required by this Plan, the certificates for such shares  may
include any legend which the Committee deems appropriate  to
reflect any restrictions on Transfer.

           All  certificates  for  shares  of  Common  Stock
delivered  under  the Plan shall be subject  to  such  stock
transfer orders and other restrictions as the Committee  may
deem  advisable  under  the  rules,  regulations  and  other
requirements of the Securities and Exchange Commission,  any
stock  exchange upon which the Stock is then listed  or  any
national  securities exchange system upon whose  system  the
Stock  is  then  quoted,  any applicable  Federal  or  state
securities  law, and any applicable corporate law,  and  the
Committee  may cause a legend or legends to be  put  on  any
such  certificates  to make appropriate  reference  to  such
restrictions.

     15.2 Other Plans.  Nothing contained in this Plan shall
prevent   the  Board  from  adopting  other  or   additional
compensation  arrangements, subject to shareholder  approval
if  such approval is required; and such arrangements may  be
either  generally applicable or applicable only in  specific
cases.

     15.3 No Right to Employment.  Neither this Plan nor the
grant of any Option or other Award hereunder shall give  any
Participant  or  other employee any right  with  respect  to
continuance  of employment by the Company or any subsidiary,
nor  shall they be a limitation in any way on the  right  of
the  Company  or  any  subsidiary by which  an  employee  is
employed to terminate his employment at any time.

      15.4 Withholding of Taxes.  The Company shall have the
right to deduct from any payment to be made pursuant to this
Plan,  or  to  otherwise require, prior to the  issuance  or
delivery of any shares of Common Stock or the payment of any
cash  hereunder, payment by the Participant of, any Federal,
state or local taxes required by law to be withheld.

           The  Committee  may permit any  such  withholding
obligation to be satisfied by reducing the number of  shares
of Common Stock otherwise deliverable.  A person required to
file  reports under Section 16(a) of the Securities Exchange
Act  of  1934 with respect to securities of the Company  may
elect  to have a sufficient number of shares of Common Stock
withheld  to  fulfill  such tax obligations  (hereinafter  a
"Withholding  Election") only if the election complies  with
such  conditions as are necessary to prevent the withholding
of  such shares from being subject to Section 16(b)  of  the
Securities  Exchange Act of 1934.  To the  extent  necessary
under  then  current law, such conditions shall include  the
following:  (x) the Withholding Election shall be subject to
the  disapproval  of the Committee and (y)  the  Withholding
Election  is  made  (i) during the period beginning  on  the
third  business  day  following  the  date  of  release  for
publication of the quarterly or annual summary statements of
sales  and earnings of the Company and ending on the twelfth
business day following such date, (ii) six months before the
Stock  Award  becomes  taxable, or (iii)  during  any  other
period in which a Withholding Election may be made under the
provisions  of Rule 16b-3 promulgated pursuant to  the  Act.
Any  fraction of a share of Common Stock required to satisfy
such tax obligations shall be disregarded and the amount due
shall be paid instead in cash by the Participant.

      15.5  No Assignment of Benefits.  No Option, Award  or
other  benefit  payable  under this Plan  shall,  except  as
otherwise  specifically provided by law, be Transferable  in
any  manner,  and any attempt to Transfer any  such  benefit
shall  be void, and any such benefit shall not in any manner
be   liable   for  or  subject  to  the  debts,   contracts,
liabilities, engagements or torts of any person who shall be
entitled  to  such  benefit, nor  shall  it  be  subject  to
attachment or legal process for or against such person.

     15.6 Listing and Other Conditions.

          (a)   As long as the Common Stock is listed  on  a
          national  securities exchange or system  sponsored
          by a national securities association, the issue of
          any  shares of Common Stock pursuant to an  Option
          or  other  Award  shall be conditioned  upon  such
          shares  being listed on such exchange  or  system.
          The Company shall have no obligation to issue such
          shares unless and until such shares are so listed,
          and  the  right  to exercise any Option  or  other
          Award  with  respect  to  such  shares  shall   be
          suspended until such listing has been effected.

          (b)   If at any time counsel to the Company  shall
          be  of  the  opinion that any sale or delivery  of
          shares  of  Common Stock pursuant to an Option  or
          other  Award  is  or may in the  circumstances  be
          unlawful  or  result in the imposition  of  excise
          taxes under the statutes, rules or regulations  of
          any  applicable  jurisdiction, the  Company  shall
          have  no obligation to make such sale or delivery,
          or  to  make  any application or to effect  or  to
          maintain  any qualification or registration  under
          the  Securities  Act  of  1933,  as  amended,   or
          otherwise  with respect to shares of Common  Stock
          or Awards, and the right to exercise any Option or
          other  Award  shall  be suspended  until,  in  the
          opinion  of  said counsel, such sale  or  delivery
          shall  be  lawful  or  will  not  result  in   the
          imposition of excise taxes.

          (c)   Upon termination of any period of suspension
          under  this  Section 15.6, any Award  affected  by
          such  suspension which shall not then have expired
          or terminated shall be reinstated as to all shares
          available before such suspension and as to  shares
          which would otherwise have become available during
          the   period  of  such  suspension,  but  no  such
          suspension shall extend the term of any Option.

      15.7  Governing Law.  This Plan and actions  taken  in
connection  herewith  shall  be governed  and  construed  in
accordance  with  the  laws  of  the  State  of   New   York
(regardless  of  the law that might otherwise  govern  under
applicable New York principles of conflict of laws).

     15.8 Construction.  Wherever any words are used in this
Plan  in  the  masculine gender they shall be  construed  as
though  they  were also used in the feminine gender  in  all
cases where they would so apply, and wherever any words  are
used herein in the singular form they shall be construed  as
though  they were also used in the plural form in all  cases
where they would so apply.

     15.9 Liability.  No member of the Board, no employee of
the  Company  and  no  member  of  the  Committee  (nor  the
Committee  itself)  shall be liable for any  act  or  action
hereunder, whether of omission or commission, by  any  other
member  or  employee  or  by any agent  to  whom  duties  in
connection  with the administration of the  Plan  have  been
delegated  or,  except in circumstances  involving  his  bad
faith,  gross  negligence or fraud,  for  anything  done  or
omitted to be done by himself.

      15.10     Other Benefits.  No Award payment under this
Plan  shall be deemed compensation for purposes of computing
benefits  under  any retirement plan of the Company  or  its
subsidiaries nor affect any benefits under any other benefit
plan   now  or  subsequently  in  effect  under  which   the
availability or amount of benefits is related to  the  level
of compensation.

      15.11      Costs.  The Company shall bear all expenses
incurred  in administering this Plan, including expenses  of
issuing Common Stock pursuant to any Awards hereunder.

     15.12     No Right to Same Benefits.  The provisions of
Awards   need  not  be  the  same  with  respect   to   each
Participant, and such Awards to individual Participants need
not be the same in subsequent years.


                         ARTICLE XVI
                   Effective Date of Plan

     The Plan shall become effective upon the date specified
by the Board in its resolution adopting the Plan, subject to
the approval of the Plan by the holders of a majority of the
capital stock of the Company entitled to vote thereon within
one  year  after the Plan is adopted.  Any grants of  Awards
hereunder  prior  to such approval shall be  effective  when
made  (unless  otherwise specified by the Committee  at  the
time of grant), but shall be conditioned on, and subject to,
such approval of the Plan by shareholders.


                        ARTICLE XVII
                        Term of Plan

      No  Stock Option, Stock Appreciation Right, Restricted
Stock,  Performance Shares, Performance Unit or Other Stock-
Based  Award  shall be granted pursuant to the  Plan  on  or
after  the tenth anniversary of the earlier of the date  the
Plan  is  adopted  or the date of shareholder  approval  but
Awards  granted prior to such tenth anniversary  may  extend
beyond that date.


                        ARTICLE XVIII
                        Name of Plan

      This  Plan  shall  be  known as "The  Reader's  Digest
Association,  Inc.  1994 Key Employee  Long  Term  Incentive
Plan."


                         ARTICLE XIX
  Election to Receive Awards in Lieu of Other Compensation

      The  Committee, in its sole discretion, may  permit  a
Participant  to elect pursuant to this Plan, on  such  terms
and  conditions  as shall be approved by the  Committee,  to
receive  an  Award  under this Plan  in  lieu  of  receiving
payment of other compensation, under this Plan or otherwise,
from   the  Company  or  any  Designated  Subsidiary.    The
Committee  shall  have  sole discretion  to  consent  to  or
disapprove any such election by any Participant.  The  grant
of  Awards pursuant to such election shall be subject to the
provisions and limitations of this Plan and applicable law.



                                                                       
                                                                       
                                                APPENDIX 1
                                   
                                   
                 THE READER'S DIGEST ASSOCIATION, INC.
                                   
          PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The  undersigned hereby appoints each of GEORGE V. GRUNE, JAMES  E.
PRESTON  AND  ROBERT G. SCHWARTZ as attorney and proxy, with  power  of
substitution, to represent the undersigned and vote as designated below
all  the shares of Class B Voting Common Stock that the undersigned may
be  entitled  to  vote  at the Annual Meeting of  Stockholders  of  THE
READER'S DIGEST ASSOCIATION, INC. to be held December 12, 1997, and  at
any adjournments thereof, with all powers the undersigned would possess
if  personally  present, on the proposals described in  the  Notice  of
Meeting and Proxy Statement of the Board of Directors and in accordance
with  their discretion of the Board of Directors on any other  business
that may come before the meeting.

    Please mark, date and sign your name exactly as it appears on  this
proxy  card  and return this proxy card in the enclosed envelope.   For
shares  registered  jointly,  each joint owner  should  sign.   Persons
signing   in  a  representative  capacity  (e.g.,  attorney,  executor,
administrator,  trustee,  guardian,  etc.)  or  as  an  officer  of   a
corporation should indicate their capacity, title or office.

             THIS PROXY IS CONTINUED ON THE REVERSE SIDE.
         PLEASE SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY.


(Back of Card)

                                                              Please
                                                        [X]  mark your
                                                             votes as
                                                               this

                CLASS B COMMON

The Board of Directors recommends a vote FOR Proposals 1 and 2.


                                                       WITHHELD
1ELECTION OF DIRECTORS                  FOR            FOR ALL
Nominees: George V. Grune,              [ ]      [ ]
Melvin R. Laird, Lynne V. Cheney,
M. Christine DeVita,
James E. Preston, Robert G. Schwartz,
C.J. Silas, William J. White
                                         FOR       Against      Abstain
2-Amendment of the 1994 Key Employee     [  ]        [   ]        [   ]
Long Term Incentive Plan to increase the
number of shares.


WITHHELD FOR:  (Write that nominee's name in the
space provided below).





Receipt is hereby acknowledged of The Reader's Digest Association, Inc.
Notice of Meeting and Proxy Statement.


   Signature(s)                                               Date
   NOTE:  Please sign as name appears hereon.  Joint owners should
   each sign.  When signing as attorney, executor, administrator,
   trustee or guardian, please give full title as such.




                                                                       
                                                                       
                                                APPENDIX 2
                                   
           THE READER'S DIGEST EMPLOYEES PROFIT-SHARING PLAN
                 THE READER'S DIGEST ASSOCIATION, INC.
                                   
 CONFIDENTIAL VOTING DIRECTION TO THE TRUSTEE, SOLICITED ON BEHALF OF
                        THE BOARD OF DIRECTORS

    I  hereby  direct State Street Bank and Trust Company,  as  Trustee
under  The  Reader's Digest Employee Profit-Sharing Plan,  to  vote  as
directed on the reverse side my proportionate interest in the shares of
Class  B  Voting Common Stock of THE READER'S DIGEST ASSOCIATION,  INC.
held  in  the  Stock  Fund under that Plan at  the  Annual  Meeting  of
Stockholders  of  THE  READER'S DIGEST ASSOCIATION,  INC.  to  be  held
December 12, 1997, and at any adjournments thereof, on the election  of
directors as described in the Notice of Meeting and Proxy Statement  of
the Board of Directors.
          (Please note any change of address below.)


Proportionate interest in shares-
shares of
a total of 1,716,057 shares of
Class B Voting Common Stock
in the Stock Fund

        To be completed, signed and dated on the reverse side.

(Back of Card)


                                                              Please
                                                        [X]  mark your
                                                             votes as
                                                               this

                CLASS B COMMON

The Board of Directors recommends a vote FOR Proposals 1 and 2.


                                                            WITHHELD
1    ELECTION OF DIRECTORS                 FOR         FOR ALL
 Nominees: George V. Grune,               [   ]        [  ]
 Melvin R. Laird, Lynne V. Cheney,
  M. Christine DeVita, James E. Preston,
  Robert G. Schwartz, C.J. Silas,
 William J. White

WITHHELD FOR:  (Write that nominee's name in the
space provided below).

2    Amendment of the 1994 Key Employee             FOR      AGAINST  ABSTAIN
     Long Term Incentive Plan to increase           [  ]       [   ]  [   ]
     the number of shares



The Trustee will vote your proportionate interest in the shares of
Class B Voting Common Stock in the Stock Fund as you direct.  IF YOU
SIGN BELOW, BUT DO NOT GIVE ANY INSTRUCTIONS, THE TRUSTEE WILL VOTE
YOUR PROPORTIONATE INTEREST IN THOSE SHARES `FOR' THE PROPOSAL LISTED
HEREIN.


                                                              Date
   Signature of Participant (Please date and sign exactly as name is
   printed herein.)




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