READERS DIGEST ASSOCIATION INC
10-K, 1997-09-25
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                            FORM 10-K
    [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934
           For the fiscal year ended June 30, 1997
               Commission file number: 1-10434
              The Reader's Digest Association, Inc.
     (Exact name of registrant as specified in its charter)

                   Delaware                 13-1726769
        (State or other jurisdiction of       (I.R.S.
        incorporation or organization)       Employer
                                           Identificati
                                              on No.)
            Pleasantville, New York            10570
        (Address of principal executive     (Zip Code)
                   offices)

 Registrant's telephone number, including area code: (914)238-1000
                              
Securities registered pursuant to Section 12(b) of the Act:

                                          Name of each exchange
           Title of each class            on which registered
     Class A Nonvoting Common Stock       
        par value $.01 per share          New York Stock Exchange  
                                           
       Stock Class B Voting Common Stock  New York Stock Exchange
        par value $.01 per share

                                            
Securities  registered  pursuant to Section  12(g)  of  the
Act: None
                        ______________
                               
Indicate  by  check  mark  if  disclosure  of  delinquent
filers pursuant  to Item 405 of Regulation S-K is not contained
herein, and  will  not  be  contained, to the best of  the
registrant's knowledge,   in   definitive  proxy  or
information   statements incorporated by reference in Part III
of this Form  10-K  or  any amendment to this Form 10-K.  [X]

Indicate  by check mark whether the registrant (1) has filed
all reports  required  to be filed by Section 13  or  15(d)  of
the Securities  Exchange Act of 1934 during the preceding  12
months (or  for such shorter period that the registrant was
required  to file  such  reports),  and (2) has been subject
to  such  filing requirements for the past 90 days.

                     Yes [X]  No [   ]

The  aggregate market value of registrant's voting stock held
by non-affiliates    of   registrant,  at  August   29,   1997,
was approximately  $164,280,722  based  on  the  closing
price   of registrant's Class B Voting Stock on the New York
Stock Exchange-Composite Transactions on such date.

As  of  August  29,  1997, 84,605,586 shares of the
registrant's Class  A  Nonvoting  Common Stock and 21,716,057
shares  of the registrant's Class B Voting Common Stock were
outstanding.

              DOCUMENTS INCORPORATED BY REFERENCE
                               
Annual  Report to Stockholders of registrant for the fiscal
year ended June 30, 1997.  Certain information therein is
incorporated by reference into Part I and Part II hereof.

Proxy Statement for the Annual Meeting of Stockholders of
registrant to be held on December 12, 1997.  Certain
information therein is incorporated by reference into Part III
hereof.


                       TABLE OF CONTENTS
                               
                               
                                                            Page
                                                              
PART I
   ITEM 1.  BUSINESS                                          1
     Reader's Digest Magazine                                 1
      Circulation                                             1
      Advertising                                             2
      Editorial                                               2
      Production and Fulfillment                              3
     Books and Home Entertainment Products                    3
      Condensed Books                                         3
      Series Books                                            3
      General Books                                           4
      Music                                                   4
      Television and Video                                    4
      Production and Fulfillment                              5
     Direct Marketing Operations                              5
     Management Information Systems and Customer List         7
       Enhancement
     Special Interest Magazines                               7
     QSP, Inc.                                                8
     Competition and Trademarks                               8
     Employees                                                8
     Executive Officers of the Company                        9


   ITEM 2.  PROPERTIES                                       10

   ITEM 3.  LEGAL PROCEEDINGS                                11

   ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY      11
             HOLDERS

PART II
   ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND
            RELATED STOCKHOLDER MATTERS                      11


   ITEM 6.  SELECTED FINANCIAL DATA                          11

   ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
              FINANCIAL CONDITION AND RESULTS OF OPERATIONS  11

   ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA      12

   ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
            ON ACCOUNTING AND FINANCIAL DISCLOSURE           12

PART III
   ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE          12
             REGISTRANT

   ITEM 11. EXECUTIVE COMPENSATION                           12

   ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
             OWNERS AND MANAGEMENT                           12

   ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS   12

PART IV

   ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND
            REPORTS on Form 8-K                               13
                                                              
   SIGNATURES                                                 17

   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS                18


  "Reader's Digest" is  a registered trademark of The Reader's
                    Digest Association, Inc.
                               
                               
                               
                            PART I
ITEM 1.BUSINESS

      The Reader's Digest Association, Inc. (the "Company") is
a preeminent  global  leader in publishing  and  direct
marketing, creating  and  delivering products, including
magazines,  books, recorded music collections, home videos and
other products,  that inform, enrich, entertain and inspire.
      The  Company is a Delaware corporation that was
originally incorporated  in  New  York  in 1926 and  was
reincorporated  in Delaware in 1951.  The mailing address of
its principal executive offices  is  Pleasantville, New York
10570  and  its  telephone number is (914) 238-1000.
      For  fiscal 1997, the Company's operations are reported
in four  business segments:  (1) Reader's Digest magazine, (2)
books and  home  entertainment products, (3) special interest
magazines and  (4) other businesses.  For financial information
by business segment,  see  Note  16  to the Company's
consolidated  financial statements  appearing  in the Company's
1997  Annual  Report  to Stockholders, which Note is
incorporated herein by reference.
      In fiscal 1997, the Company's businesses were organized
in four  operating  groups. The organization of the Company's
three geographic groups--Reader's Digest Europe, Reader's
Digest U.S.A. and  Reader's  Digest Pacific--recognizes the
distinct  business needs  and strategies appropriate in
different markets throughout the  world.   The Company's fourth
operating group  operated  the Company's school and youth group
fundraising business and focused on  developing new products
and entering new marketing  channels. For  financial
information by geographic area, see Note 16 to the Company's
consolidated  financial statements  appearing  in  the
Company's  1997  Annual  Report to Stockholders,  which  Note
is incorporated herein by reference.


Reader's Digest Magazine

      Reader's  Digest  magazine is a monthly,  general
interest magazine consisting of original articles and
previously published articles  in condensed form, a condensed
version of a  previously published or soon-to-be published full-
length book, monthly humor columns,  such as "Laughter, The
Best Medicine," "Life In  These United  States,"   "Humor In
Uniform,"  and  "All  In  A  Day's Work,"  and  other
regular  features,  including  "Heroes   For Today,"  "It
Pays To Enrich Your Word Power," "News  From  The World Of
Medicine," "Tales Out of School," "Virtual Hilarity," and
"The Verbal Edge."  DeWitt and Lila Wallace founded Reader's
Digest  magazine in 1922.  Today, Reader's Digest has a
worldwide circulation  of almost 28 million and  approximately
100  million readers  each  month, generating revenues of
$729.2  million  in fiscal  1997, as compared with $739.8
million in fiscal 1996  and $732.9  million in fiscal 1995.
Reader's Digest is published  in 48 editions and 19 languages,
including a Slovak language edition that  began  publication in
July 1997.   In  addition,  a  Korean edition,  an  Indian
edition, a braille edition  and  a  recorded edition are
published by third parties pursuant to licenses.


  Circulation

  Based  on the most recent audit report issued by the  Audit
Bureau   of   Circulation,   Inc.   ("ABC"), a   not-
for-profit organization that monitors circulation in the United
States  and Canada, the Company has determined that the United
States English language  edition  of  Reader's  Digest  has
the  largest   paid circulation  of  any  United States
magazine,  other  than  those automatically  distributed  to
all  members  of   the   American Association of Retired
Persons.  Approximately 95% of the  United States paid
circulation  of  Reader's  Digest   consists of subscriptions.
The  balance consists of single  copy  sales  at newsstands and
in supermarkets and similar establishments.

Reader's  Digest is truly a global magazine.  Many  of  its
international  editions  have the largest  paid  circulation
for monthly  magazines both in the individual countries  and
in  the regions  in  which  they are published.  For  most
international editions of Reader's Digest, subscriptions
comprise about 90%  of circulation.  The balance is
attributable to newsstand and  other retail sales.

      The  Company  maintains its circulation rate  base
through annual  subscription renewals and new subscriptions.
The  global circulation  rate  base  for  Reader's  Digest  of
27.7  million includes  a  circulation rate base of 15 million
for  the  United States--English  language edition.  In  the
United  States,  the Company  sells approximately five million
new subscriptions  each year  in  order  to  maintain  its
circulation  rate  base. New subscriptions  are sold primarily
by direct mail, with  extensive useof   sweepstakes  entries.
The  largest   percentage of subscriptions  is sold between
July and December  of  each  year. Subscriptions to Reader's
Digest may be canceled at any time  and the unused subscription
price is refunded.

      Worldwide  revenues from circulation accounted  for
$558.9 million,  or  77%  of  the  total  revenues  of
Reader's  Digest magazine, in the fiscal year ended June 30,
1997.


  Advertising

       In fiscal 1997, Reader's Digest carried 13,484
advertising pages:  1,075  advertising  pages in its  United
States--English language  edition  and  12,409 advertising
pages  in  its  other editions.    The  United  States  and
the  larger  international editions  of Reader's Digest offer
advertisers different regional editions, major market editions
and demographic editions.   These editions, usually containing
the same editorial material,  permit advertisers to concentrate
their advertising in specific  markets or   to target  specific
audiences.   Reader's  Digest   sells advertising in both the
United States and international  editions principally  through
an internal advertising  sales  force.  The Company sells
advertisements in multiple editions worldwide,  and offers
advertisers discounts for placing advertisements in  more than
one edition.

      Worldwide  revenues from advertising accounted  for
$170.3 million,  or  23%  of  the  total  revenues  of
Reader's  Digest magazine, in the fiscal year ended June 30,
1997.


  Editorial

       Reader's  Digest  is  a  reader-driven,  family
magazine. Editorial  content is, therefore, crucial to the
loyal subscriber base that   constitutes  the  cornerstone  of
the   Company's operations.   The  editorial mission of
Reader's  Digest  is  to inform,  enrich,  entertain  and
inspire.   The  articles,  book section  and features included
in Reader's Digest cover  a  broad range  of  contemporary
issues  and  reflect  an  awareness of traditional values.

     A  substantial portion of the selections in Reader's
Digest are  original  articles  written by staff writers  or
free-lance writers.  The  balance  is  selected  from  existing
published sources. All material is condensed by Reader's Digest
editors.  The  Company employs a professional staff to research
and  factcheck all published pieces.

      Each  international  edition has a  local  editorial
staff responsible for the editorial content of the edition.
The mix of locally  generated editorial material, material
taken  from  the United States edition and material taken from
other international editions varies  greatly  among  editions.
In  general, the Company's  larger international editions, for
example,  those  in Canada,  France,  Germany  and the  United
Kingdom,  carry  more original or locally adapted material than
do smaller editions.

  Production and Fulfillment

      All  editions of Reader's Digest are printed by
independent third parties.  The United States edition is
printed exclusively by  one  printer  in Pennsylvania under a
10-year  contract  that commenced  in  fiscal 1997.  The
Company believes that  generally there  is  an  adequate supply
of alternative  printing  services available to the Company at
competitive prices, should  the  need arise.  The Company has
developed plans to minimize recovery time in the event of a
disaster at an existing printing facility.

      The  principal  raw  materials used in the  publication
of Reader's  Digest are coated and uncoated paper.  The Company
has supply  contracts with a number of global suppliers of
paper  and believes  that those supply contracts provide an
adequate  supply of  paper  for  its  needs  and that, in any
event,  alternative sources  are available at competitive
prices.  Paper  prices  are affected  by  a  variety of
factors, including demand,  capacity, pulp supply, and by
general economic conditions.

     Subscription copies of the United States edition of
Reader's Digest are delivered through the United States Postal
Service  as "periodicals"  class mail.  Subscription copies of
international editions  are also delivered through the postal
service  in  each country.For  additional information  about
postal  rates  and service, see " Direct Marketing Operations."

      Newsstand  and  other retail distribution  is
accomplished through  a  distribution network.  The Company has
contracted  in each country with a magazine distributor for the
distribution  of Reader's Digest.


Books and Home Entertainment Products

      The  Company publishes and markets, principally  by
direct mail,  Reader's  Digest  Condensed Books, series  books,
general books,  recorded  music  collections and series  and
home  video products.  See "Direct Marketing Operations."


  Condensed Books

      Reader's  Digest Condensed Books is a continuing series
of condensed  versions  of  current popular  fiction.
Condensation reduces  the  length  of an existing text,  while
retaining  the author's  style, integrity and purpose.  Today,
16  editions  of Condensed  Books, published in 13 languages,
are marketed  in  24 countries.   In fiscal 1997, Condensed
Books generated  worldwide revenues  of $305.0 million, as
compared with $370.4  million  in fiscal 1996 and $392.1
million in fiscal 1995.

      International editions of Condensed Books generally
include some  material  from  the United States  edition  or
from  other international editions, translated and edited as
appropriate, and some  condensations  of  locally  published
works.   Each  local editorial  staff  determines  whether
existing  Condensed  Books selections are appropriate for their
local market.

      The Company publishes six volumes of Condensed Books a
year in  the  United  States.   Some  of the  Company's
international subsidiaries  also  publish  six volumes  a
year,  while  others publish five.


  Series Books

      The  Company  markets two types of series  books:
reading series  and illustrated series.  These book series may
be  openended  continuing series, or may consist of a limited
number  of volumes.

  Series  books  are published  in  nine  languages  and
marketed  in 18 countries. In fiscal 1997, series books
generated worldwide  revenues  of $209.5 million, as compared
with  $264.3 million in fiscal 1996 and $236.6 million in
fiscal 1995.

     Reading series marketed in the United States include
Today's Best  Nonfictionr, which consists of five volumes per
year  each generally  containing  condensed versions  of  four
contemporary works  of nonfiction and The World's Best Reading,
consisting  of full-length editions of classic works of
literature, of which six volumes  are  published each year.
Today's  Best  Nonfiction  is published in 10 countries in
three languages and The World's Best Reading is published in
eight countries in three languages.

      The Company markets illustrated series, which are
generally closed-ended, in the United States and several other
countries.


  General Books

      The  Company's general books consist primarily of
reference books, cookbooks, "how-to" and "do-it-yourself"
books, children's books  and  books on subjects such as
history, travel,  religion, health, nature and the home.
General books are published  in  16 languages  and  are
marketed in 37 countries.   In  fiscal  1997, general books
generated worldwide revenues of $675.9 million,  as compared
with $753.5 million in fiscal 1996 and $808.7 million in fiscal
1995.

      New  general  books are generally original Reader's
Digest books,  but  may  also be books acquired from  other
publishers. During  the  development period for an original
Reader's  Digest book,  the  Company conducts extensive
research and  prepares  an appropriate marketing strategy for
the book.

      Although most sales of a general book will result from
the initial  bulk  promotional mailing, substantial additional
sales occur through subsequent promotions, catalog sales and
the use of sales  inserts  in  mailings for other Reader's
Digest  products. The Company also distributes its books for
retail sale in stores, through third-party distributors.

      The Company has entered into strategic alliances with
third parties,  such  as  Meredith Corporation and  Dove
Audio,  Inc., giving the Company direct marketing rights with
respect to  books and other products created by those parties
or jointly with those parties or bearing their brands.

  Music

      The  Company publishes recorded music packages on
cassettes and  compact  discs, which it sells principally by
direct  mail. The  music  packages  are  generally  collections
of  previously recorded and newly commissioned material by a
variety of artists, although  they may include selections from
the Company's  17,000selection library.  The collections span a
broad range of musical styles.  In certain markets, the Company
also sells music series, which  are  marketed  in the same
manner as Condensed  Books  and series  books.   The  marketing
strategy for  music  packages  is similar  to  that for general
books.  The Company  markets  music products  in  32 countries,
offering different music products  in the various international
markets because of diverse tastes.

  In fiscal  1997,  music  products generated  worldwide
revenues  of $404.2  million, as compared with $460.1 million
in  fiscal  1996 and $435.9 million in fiscal 1995.


  Television and Video

      The  Company's  television and home video products  are
in genres  similar to its general books.  Several original
programs have  won  awards of excellence, including five Emmy
awards,  and have  appeared  on the Disney Channel and the
Discovery  Channel. The  Company  continues  to expand its
video  operations  in  the United  States  and  in
international markets  and  is  presently marketing video
products principally by direct mail in the United States  and
30 other countries.  Most of the Company's  original programs
have  been licensed to cable television networks.    The
Company  also  sells  its  home  video  products  through
retail establishments.   In  fiscal 1997, home video products
generated worldwide  revenues  of $243.5 million, as compared
with  $241.3 million in fiscal 1996 and $218.7 million in
fiscal 1995.

      In  November 1995, the Company formed a strategic
alliance with the Public Broadcasting Service ("PBS") to
develop, acquire, create  and distribute television series,
miniseries and specials for  initial  broadcast  on  PBS.  PBS
has  domestic  television distribution and U.S. retail
distribution rights and the  Company has  worldwide direct
marketing rights for home videos, books and certain other home
entertainment products based on the television programs.


  Production and Fulfillment

      The  various  editions of Condensed Books are  printed
and bound  by third-party contractors.  The Company is a party
to  an exclusive  agreement through 2002 for printing  English
language Condensed Books distributed in the United States and
Canada.  The Company  solicits  bids  for the printing  and
binding  of  each general book or book series.  Production and
manufacture of music and  video  products  is  typically
accomplished  through  third parties.

      The principal raw material necessary for the publication
of Condensed  Books, series books and general books is  paper.
The Company  has  a number of paper supply arrangements
relating  to paper  for  Condensed Books.  Paper for series
books and  general books is purchased for each printing.  The
Company believes  that existing contractual and other available
sources of paper provide an  adequate supply at competitive
prices.  Third parties arrange for  the  acquisition of some of
the necessary raw materials  for the manufacture of music and
video products.

      Fulfillment,  warehousing,  customer  service  and
payment processing  are conducted principally by independent
contractors. Most of the Company's products are packaged and
delivered to  the Postal  Service  directly  by  the  printer
or  supplier. For information about postal rates and service,
see "Direct Marketing Operations."

      In  all of the Company's direct marketing sales, a
customer may  return any book or home entertainment product to
the Company either  prior  to  payment or after payment for  a
refund.    The Company  believes that its returned goods policy
is essential  to its  reputation and also elicits a greater
number of orders, many of which  are  not  returned  because
of  the  generally  high satisfaction rate of consumers with
the Company's products.  This policy  and  a "first book free"
policy for Condensed  Books  and series books result in a
significant amount of returned goods.

     Sales of the Company's books and home entertainment
products are seasonal to some extent.  In the direct marketing
industry as a whole, the winter months have traditionally had
higher consumer response  than  other times of the year.  Sales
are  also  higher during the pre-Christmas season than in
spring and summer.


Direct Marketing Operations

      The sale of magazine subscriptions, Condensed Books,
series books,  general  books,  music and video  products,  as
well  as certain  other  products,  is  accomplished
principally  through direct mail solicitations to households on
the Company's customer lists,  usually accompanied by
sweepstakes entries and,  in  some cases,  premium merchandise
offers.  For many years  the  Company has  been  acknowledged
as a pioneer and innovator in the  direct mail industry.

      As  part  of its growth strategy, the Company has begun
to pursue  increased  distribution of its  products  through
direct response channels other than direct mail, such as direct
response television,  telemarketing and the Internet, as well
as  expanded direct  marketing channels, such as catalogs and
clubs.  Under  a September  1995  agreement, the Company and
Avon  Products,  Inc. ("Avon")  are  testing  door-to-door
sales  of  Reader's  Digest magazine subscriptions  and  books
to  be  offered   by Avon representatives  in two countries
outside of the  United  States. Also, in August 1996, the
Company entered into an agreement  with Spiegel  Inc.  to
conduct  a two-year  test  that  will  involve development  of
jointly  branded catalogs  and  the  taking  and fulfillment by
Spiegel Inc. of orders from new Company catalogs.

      The  Company  is  adapting the editorial  content  and
the marketing   methods  of  its  magazines  and   books   and
home entertainment products to new technologies, such as
computer  online  services.   In 1997, the Company launched
Reader's  Digest World,  a World Wide Web site for shopping and
information  about the Company's products.

      To  promote the sale of its products in the United
States, the  Company  usually  offers a sweepstakes  in  its
promotional mailings.  Prizes totaled about $15 million for the
1997  edition of The sweepstakes.   Generally,  each   of   the
Company's international  subsidiaries sponsors  its  own
sweepstakes,  the mechanics  of  which  vary  from
jurisdiction  to  jurisdiction, depending upon local law.

      From  time  to time, the Company is involved in
proceedings concerning  its direct marketing promotions.  Also
from  time  to time,  more restrictive laws or regulations
governing sweepstakes or   direct  marketing  are  considered
in  some  jurisdictions, principally  in Europe.  The Company
does not believe  that  such proceedings  and  proposed  laws
and  regulations  will  have  a material   adverse  effect  on
the  Company's  direct  marketing business.

      The  Company  is  subject to postal rate  increases,
which affect its product deliveries, promotional mailings and
billings. Postage  is  one  of  the  Company's  largest
expenses  in its promotional and billing activities.  In the
past, the Company has had  sufficient advance notice of most
increases in postal  rates so  that  the  higher rates could be
factored into the  Company's pricing strategies and operating
plans.  Because increased prices (or  increased  delivery
charges paid by customers)  may  have  a negative effect on
sales, the Company may strategically determine from  time  to
time  the extent, if any,  to  which  these  cost increases are
passed on to its customers.

      The  Company  relies  on  postal delivery  service  in
the jurisdictions  in which it operates for timely  delivery
of  its products and promotional mailings.  In the United
States and most international    markets,   delivery   service
is    generally satisfactory.    Some   international
jurisdictions,   however, experience periodic work stoppages in
postal delivery service  or less  than  adequate postal
efficiency, although  these  problems have not had a
significant impact on the Company.

      In  some  states in the United States and in  some
foreign jurisdictions, some or all of the Company's products
are  subject to  sales  tax  or  value  added tax.   Tax,  like
delivery,  is generally stated  separately  on  bills  where
permitted   by applicable law.  Nonetheless, tax increases or
imposition of  new taxes increases the total cost to the
customer and thus may  have a  negative  effect  on sales.
Moreover, in jurisdictions  where applicable  tax  must  be
included in the  purchase  price,  the Company may be unable to
fully recover from customers the  amount of any tax increase or
new tax.


Management Information Systems and Customer List Enhancement

      The size and quality of the Company's computerized
customer list  of  current  and prospective customers in each
country  in which  it  operates contribute significantly to its
business  and the  Company  is constantly striving to improve
its  lists.  The Company  believes that its United States list
of over 50  million households--over  half  the total number
of  households  in  the country--is  one  of  the largest
direct response  lists  in  the United  States.   The
Company's international  lists  include  a comparable number of
households, in the aggregate.

      The Company is making and will continue to make
significant investments in management information systems in
order to improve its operating  efficiencies,  increase  the
level  of  service provided to its customer base and facilitate
globalization of the Company.

      List  management activity is limited in some
international subsidiaries because local jurisdictions,
particularly in Europe, have  data protection laws or
regulations prohibiting or limiting the  exchange  of  such
information.  Certain jurisdictions  also prohibit  the
retention of information, other than certain  basic facts,
about noncurrent customers.  Although data protection laws in
effect  from  time  to  time may hinder  the  Company's  list
enhancement capacity, the Company believes that current laws
and regulations   do  not  prevent  the  Company  from
engaging   in activities necessary to its business.
Special Interest Magazines

      The  Company  publishes several special interest
magazines that it deems consistent with its image, editorial
philosophy and market   expertise.   The  Family  Handymanr
magazine   provides instructions  and guidance for "do-it-
yourself" home  improvement projects.  New Choices: Living Even
Better After 50r magazine  is aimed  at  active,  mature
readers and provides  information  on entertainment,  travel,
health  and  leisure  time   activities. American Health for
WomenTM magazine provides helpful information on  medicine,
nutrition, psychology and fitness as those  issues relate   to
women.   In  1997,  the  Company  acquired  Walkingr magazine,
which provides information on health and  fitness  for walking
enthusiasts.  These magazines are sold  by  subscription and on
the newsstand.  Like most magazines, the Company's special
interest  magazines are highly dependent on advertising
revenue. Each  of  these  magazines publishes 10 issues per
year,  except Walking,  which publishes six times per year.
The  Company  also publishes  Moneywise  magazine, a  magazine
devoted  to  helping families manage their finances, in the
United Kingdom.

      The following table sets forth the circulation rate base
of each of the Company's United States special interest
magazines at June 30, 1997, as well as the number of
advertising pages carried for  the fiscal year ended June 30,
1997.  Circulation rate  base data is as reported to ABC.

                                                    Number of
                                    Circulation   Advertising
                                     Rate Base    Pages Carried
     The Family Handyman              1,000,000       580
     American Health for Women          900,000       461
     New Choices: Living Even Better    600,000       486
       After 50
     Walking                            625,000       327


      Moneywise had a circulation rate base of 107,800 as of
the end of fiscal 1997 and carried 515 pages of advertising.

     Of total revenues of $81.9 million for the Company's
special interest magazines  in  fiscal  1997,  61%  was
generated   by circulation revenues and 39% by advertising
revenues.

      The  U.S.  magazines  are promoted to  the  Company's
U.S. customer  list and the Company's other products are
promoted  to each  magazine's  customer list, as appropriate.
This  strategy helps  to  expand  the Company's customer base
for  all  of  its products.


QSP, Inc.

      The  Company's  wholly owned subsidiaries,  QSP,  Inc.
and Quality  Service  Plan,  Inc. ("QSP"), are  in  the
business  of assisting  schools  and  youth groups in the
United  States  and Canada  in their fundraising efforts.
QSP's staff helps  schools and youth  groups  prepare
fundraising  campaigns   in   which participants  sell
magazine  subscriptions,  music   and   video products, books,
food and gifts.  QSP derives its revenue from  a portion of the
proceeds of each sale.  Several hundred publishers (including
the Company) make magazine subscriptions available  to QSP at a
substantial discount.  QSP also obtains discounted music
products  from a large music publisher.  Processing  of
magazine subscription  orders  and payments is performed  for
QSP  by  an independent contractor.


Competition and Trademarks

      Although  Reader's Digest magazine is a  unique  and
wellestablished  institution in the magazine publishing
industry,  it competes  with other magazines for subscribers
and with magazines and all  other  media,  including  radio
and  television,  for advertising.   The  Company  believes
that  the  extensive and longstanding international operations
of Reader's Digest  provide the Company with a significant
advantage over competitors seeking to establish a global
publication.

      The  Company owns numerous trademarks that it uses  in
its business  worldwide.   Its  two  most  important
trademarks  are "Reader's  Digest" and the "Pegasus" logo.  The
Company  believes that  the  name  recognition, reputation and
image  that  it  has developed  in each of its markets
significantly enhance  customer response  to  the  Company's
direct marketing  sales  promotions. Accordingly,  trademarks
are important to the Company's  business and the Company
aggressively defends its trademarks.

     The Company believes that its name, image and reputation,
as well  as the quality of its customer lists, provide a
significant competitive advantage over many other direct
marketers.  However, the  Company's books and home
entertainment products business  is in  competition with
companies selling similar products at retail as  well  as  by
direct  marketing.   Because  tests  show  that consumers'
responses  to  direct  marketing  promotions  can  be adversely
affected  by the overall volume  of  direct  marketing
promotions,  the Company is also in competition  with  all
other direct  marketers,  regardless  of  whether  the
products  being offered are similar to the Company's products.

      Each  of  the  Company's special interest magazines  is
in competition  with other magazines of the same genre  for
readers and  advertising.   Nearly all of the Company's
products  compete with  other  products and services that
utilize leisure  activity time or disposable income.


Employees

      As  of  June  30, 1997, the Company employed
approximately 5,900 persons worldwide; approximately 2,200 were
employed in the United   States   and  3,700  were  employed
by  the   Company's international subsidiaries.  The Company's
relationship with  its employees is generally satisfactory.


Executive Officers of the Company

     The following paragraphs set forth the name, age and
offices with  the  Company  of  each  present executive
officer  of  the Company,  the  period  during which each
executive  officer  has served  as  such and each executive
officer's business experience during the past five years:

    Name and Age        Positions and Offices With the Company
George V. Grune  (68)      Mr. Grune returned to the Company to
                           serve as   Chairman  of  the  Board
                           and ChiefExecutive  Officer  on
                           August  10,  1997, after having
                           previously served as Chairman of
                           the  Board  of the Company  until
                           his retirement  in August 1995
                           and  as Chief Executive Officer
                           until August 1994. Mr.Grune first
                           joined the Company in 1960.
                           
Melvin R. Laird  (75)       Mr.  Laird has been a member of the
                            Board of  Directors of the Company
                            since  1990. He  has  served  as
                            Senior Counsellor for
                            national  and international
                            affairs  since 1974  and  was
                            elected to the  additional position
                            of Vice President in 1989. Mr.
                            Laird joined the Company in 1974.

M. John Bohane  (61)        Mr.  Bohane has been Senior Vice
                            President of the Company and
                            President, International
                            Operations since  September 8,
                            1997.  He first joined the Company
                            in 1964  and  served in a number of
                            executive capacities,  including
                            President,  Direct Marketing Group,
                            until leaving the Company in  July
                            1991.   Prior to  rejoining the
                            Company,  Mr.  Bohane served as
                            President and  Chief  Executive
                            Officer of  Newfield Publications
                            from April 1994 to July  1995 and
                            as Vice  President  of   Corporate
                            Database  Marketing of Time-Warner,
                            Inc., from April 1992 to December
                            1993.

Peter  J.C. Davenport (57)  Mr. Davenport  has  been   Senior
                            Vice President, Global Marketing of
                            the Company since  September 8,
                            1997.   He  served  as Senior
                            Vice  President,  Global   Direct
                            Marketing  from  January  1994
                            until his retirement  in  March
                            1997  and  as  Vice President,
                            Global Direct  Marketing  from
                            September  1991  to  January  1994.
                            Mr.Davenport  first  joined  the
                            Company  in 1958.
                            
Richard A. Garvey (49)      Mr. Garvey has been Senior Vice
                            President,Corporate Planning  and
                            New Business Development  since
                            September 8,  1997 and was  a Vice
                            President and Group President,
                            Global  Marketing and New Channels
                            of the Company from the time he
                            joined the Company in September
                            1996. He was previously  Vice
                            President,  Marketing  of LEGO
                            Systems, Inc. (children's
                            educational and entertainment
                            products).
                            
                            
Marcia M. Lefkowitz (53)    Ms.  Lefkowitz  has  been  a
                            Senior  Vice President and
                            President of Reader's Digest U.S.A.
                            since  September 8, 1997.Prior
                            thereto,  Ms.  Lefkowitz served as
                            the Company's  Senior Consultant
                            for Marketing and   Marketing
                            Systems  Projects from
                            November 1995,   as   Vice
                            President, Marketing,  Reader's
                            Digest  U.S.A.  from July   1993,
                            Vice  President, MarketingSystems
                            from  February  1993  and Vice
                            President, Global New Business
                            Development prior  thereto.  Ms.
                            Lefkowitz joined  the Company in
                            1967.
                            
Barbara J. Morgan (52)      Mrs. Morgan has been Senior Vice
                            President and Editor-in-Chief,
                            Books and Home Entertainment since
                            April 1995. She  was Vice President
                            and Editor-in-Chief, Condensed
                            Books from August 1987 to  April
                            1995.  She joined the Company in
                            1973.
                            
George S. Scimone (50)      Mr. Scimone  has been Vice President
                            and Chief  Financial Officer  of
                            the  Company since  September 8,
                            1997.  Prior  thereto, he  was  a
                            Vice President and  President,
                            Reader's Digest U.S.A. from
                            November  1996 and Vice
                            President and Corporate Controller
                            from September 1995.  Prior  to
                            joining  the  Company,  Mr.Scimone
                            was Business Chief Financial
                            Officer, Electrical  Distribution
                            and  Control  of General Electric
                            Company.
                            
Christopher P. Willcox (50) Mr.Willcox has beenSenior Vice
                            President and Editor-in-Chief of
                            Reader's Digest  magazine  since
                            March  1996.   He served   as
                            World-wide  Executive  Editor from
                            June  1994 to March 1996,
                            Executive Editor,  International
                            from  October  1991 to   June1994
                            and  Assistant  Managing Editor
                            from 1990 to 1991.  He joined  the
                            Company in 1988.
                            
                            
                            
      Pursuant to the By-Laws of the Company, officers  serve
at the  pleasure of the Board of Directors.  Officers of the
Company are  elected annually to serve until their respective
successors are elected and qualified.


ITEM 2. PROPERTIES

The Company's headquarters and principal operating
facilities are situated on approximately 120 acres in
Westchester County,  New  York, much of which the Company
acquired  in  1940. The site includes five principal buildings
aggregating approximately   697,000   square  feet  that
house executive, administrative,  editorial  and  operational
offices,  and  data processing  and other facilities.  In New
York City, the  Company leases  approximately 181,000 square
feet of office  space  in  a total of three buildings, portions
of which are used as editorial offices  for its books and home
entertainment products  business, as  advertising sales offices
for Reader's Digest magazine and as offices  for  the
Company's  special  interest  magazines.   The Company  leases
space totaling approximately 52,000  square  feet for  an
editorial  bureau, advertising sales offices  and  other
purposes in various cities in the United States.  A subsidiary
of the  Company  also leases 36,000 square feet of office
space  in Westport, Connecticut.

      QSP  leases  approximately 163,000 square feet in
Conyers, Georgia,  4,000 square feet in Danbury, Connecticut,
and  21,000 square feet in Ridgefield, Connecticut.

     The  Company  owns approximately 1,613,200 square  feet
and leases  approximately 531,000 square feet of  space
outside  the United  States  that  is utilized by the Company's
international operating     subsidiaries principally as
headquarters, administrative  and editorial offices and
warehouse  space. The foregoing properties owned by the Company
include 207,000  square feet  of  space in Swindon, England, in
a building owned  by  the Company on land leased by the Company
through 2076.

      The  Company believes that its current facilities,
together with expansions and upgrading of facilities presently
underway or planned,are  adequate  to  meet  its  present  and
reasonably foreseeable needs.  The Company also believes that
adequate space will be available to replace any leased
facilities for which  the leases expire in the near future.


ITEM 3.LEGAL PROCEEDINGS

      The  Company and its subsidiaries are defendants in
various lawsuits  and  claims arising in the regular course of
business. Based on the opinions of management and counsel for
such matters, recoveries,  if  any,  by  plaintiffs  and
claimants  would  not materially  affect the financial position
of the Company  or  its results of operations.


ITEM 4.SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matter was submitted to a vote of security holders of
the Company  during the fourth quarter of the fiscal year ended
June 30, 1997.


                            PART II
                               
                               
ITEM 5.MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
       STOCKHOLDER MATTERS
       
      The  information  contained  under  the  caption
"Selected Quarterly Financial Data and Dividend and Market
Information"  in the  Company's 1997 Annual Report to
Stockholders is incorporated herein by reference.


ITEM 6.SELECTED FINANCIAL DATA

      The  information  contained  under  the  caption
"Selected Quarterly Financial Data and Dividend and Market
Information" and "Selected Financial Data" in the Company's
1997 Annual Report  to Stockholders is incorporated herein by
reference.


ITEM 7.MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
       CONDITION AND RESULTS OF OPERATION
       
      The  information contained under the caption
"Management's Discussion and Analysis" in the Company's 1997
Annual  Report  to Stockholders is incorporated herein by
reference.


ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The Company's Consolidated Financial Statements appearing
on pages 18  through  29  of the Company's 1997  Annual  Report
to Stockholders,  together  with the report  thereon  of  KPMG
Peat Marwick  LLP  appearing  on page 30, are incorporated
herein  by reference.


ITEM 9.CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
       ACCOUNTING AND FINANCIAL DISCLOSURE
       
     None.


                           PART III
                               
                               
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      Information with respect to directors of the Company
under the  caption  "Proposal 1: Election of Directors"  in
the  Proxy Statement  for the Annual Meeting of Stockholders of
the  Company to  be  held  on  December  12, 1997 is
incorporated  herein  by reference.  Information with respect
to executive officers of the Company  appears  under the
caption "Executive  Officers  of  the Company" in Item 1 of
Part I hereof and is incorporated herein by reference.


ITEM 11.   EXECUTIVE COMPENSATION

     Information with respect to executive compensation under
the captions "Executive Compensation," "Report of the
Compensation  & Nominating  Committee"  and  "Performance
Graph"  in  the  Proxy Statement  for the Annual Meeting of
Stockholders of the  Company to  be  held  on  December  12,
1997 is  incorporated  herein  by reference.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

      Information with respect to security ownership  of
certain beneficial  owners  and  management  under  the
caption  "Equity Security Ownership" in the Proxy Statement for
the Annual Meeting of Stockholders of the Company to be held on
December 12, 1997 is incorporated herein by reference.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      Information  with  respect  to  certain  relationships
and related  transactions under the caption "Executive
Compensation-Miscellaneous" in the Proxy Statement for the
Annual  Meeting  of Stockholders of the Company to be held on
December  12,  1997  is incorporated herein by reference.

                            PART IV
                               
                               
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
         FORM 8-K

(a) (1) Financial Statements
       See  the  Index  to Consolidated Financial  Statements
       on page 17 of this Report.
       
   (2) Financial Statement Schedules
       All  schedules  have  been omitted since  the
       information required  to  be  submitted  has  been
       included  in   the Consolidated Financial Statements or
       Notes thereto or  has been omitted as not applicable or
       not required.
       
   (3) Exhibits

3.1.1   Restated Certificate of Incorporation of The  Reader's
     Digest Association, Inc. filed with the State of Delaware
     on February  7, 1990 filed as Exhibit 3.1.1 to the
     registrant's Form  10-K for the year ended June 30, 1993,
     is incorporated herein by reference.
     
3.1.2  Certificate  of  Amendment  of  the  Certificate of
     Incorporation of The Reader's Digest Association, Inc.
     filed with  the  State of Delaware on February 22, 1991
     filed  as Exhibit  3.1.2 to the registrant's Form 10-K
     for  the  year ended June 30, 1993, is incorporated herein
     by reference.
     
3.2  Amended and  Restated  By-Laws  of  The  Reader's   Digest
     Association,  Inc., effective February  22,  1991  filed
     as Exhibit 3.2 to the registrant's Form 10-K for the year
     ended June 30, 1993, is incorporated herein by reference.
     
10.1 The  Reader's Digest Association, Inc. Management
     Incentive Compensation Plan (Amendment and Restatement as
     of  July  1, 1994)  filed as Exhibit 10.1 to the
     registrant's  Form  10-K for the year ended June 30, 1994,
     is incorporated herein  by reference.*
     
10.2 The Reader's Digest Association, Inc. 1989 Key Employee
     Long Term Incentive  Plan  filed  as  Exhibit   10.2 to
     the Registration  Statement on Form S-1  (Registration
     No.  33 -32566)  filed  by  registrant  on  December  19,
     1989, is incorporated herein by reference.*
     
     10.3 The Reader's Digest Association, Inc. 1994 Key
     Employee Long Term Incentive  Plan  filed  as  Exhibit
     10.17 to the registrant's Form 10-Q for the quarter ended
     March 31, 1994, is incorporated herein by reference.*
     
10.4 The  Reader's Digest Association, Inc. Deferred
     Compensation Plan (Amendment and Restatement as of July 8,
     1994) filed as Exhibit  10.4  to the registrant's Form 10-
     K  for  the  year ended June 30, 1994, is incorporated
     herein by reference.*
     
10.5 The  Reader's  Digest Association, Inc. Severance  Plan
     for Senior  Management (Amendment and Restatement as of
     July  8, 1994)  filed as Exhibit 10.5 to the registrant's
     Form  10-K for the year ended June 30, 1994, is
     incorporated herein  by reference.*
     
     *Denotes a management contract or compensatory plan.
                               
10.6 The  Reader's  Digest Association, Inc. Income
     Continuation Plan  for Senior Management (amended and
     restated) filed  as Exhibit  10.5  to the registrant's
     Form 10-K  for  the  year ended June 30, 1993, is
     incorporated herein by reference.*

10.7 Excess  Benefit  Retirement  Plan  of  The  Reader's
     Digest Association, Inc. (Amendment and Restatement as of
     July  1, 1994)  filed as Exhibit 10.7 to the registrant's
     Form  10-K for the year ended June 30, 1994, is
     incorporated herein  by reference.*
     
     
     
10.8 Supplemental Retirement Benefit Agreement dated as of
     August 25,  1988 between the registrant and Kenneth A.
     Gordon filed as  Exhibit 10.10 to the Registration
     Statement on Form  S-1 (Registration No. 33-32566) filed
     by registrant on  December 19, 1989, is incorporated
     herein by reference.*
     
10.9 Supplemental  Retirement  Benefit  Agreement  dated  as of
     December  12,  1989  between the registrant  and  Thomas
     M. Kenney filed as Exhibit 10.21 to the registrant's Form
     10-K for the year ended June 30, 1991, is incorporated
     herein  by reference.*
     
10.10 Supplemental Retirement Benefit Agreement dated as  of
     September  13,  1991  between the registrant  and  James
     P. Schadt filed as Exhibit 10.16 to the registrant's Form
     10-K for the year ended June 30, 1993, is incorporated
     herein  by reference.*
     
10.11 Supplemental Retirement Benefit Agreement dated as  of
     June  8,  1994 between the registrant and Martin J.
     Pearson filed as Exhibit 10.15 to the registrant's Form 10-
     K for the year   ended  June  30,  1995  is  incorporated
     herein by reference.*

10.12  The  Reader's  Digest 1992 Executive  Retirement  Plan
     (Amendment and Restatement as of October 10, 1996).*

10.13  The Reader's  Digest  Association,  Inc.   Deferred
      Compensation  Plan  for  Non--Employee  Directors  filed
      as Exhibit  10.20 to the registrant's Form 10-K  for  the
      year ended June 30, 1990, is incorporated herein by
      reference.*

10.14  Resolution of the Board of Directors of the registrant
     adopted January 10, 1986 relating to compensation for
     former members of the Board of Directors filed as Exhibit
     10.19  to the  registrant's Form 10-K for the year ended
     June 30, 1995 is incorporated herein by reference.*

10.15  Agreement dated as of August 22, 1996 between the
     registrant and Thomas M. Kenney, filed as Exhibit 10.15 to
     the registrant's Form 10-K for the year ended June 30,
     1996, is incorporated herein by reference.*

10.16  Agreement dated as of June 10, 1996 between the
     registrant and Kenneth A. Gordon, filed as Exhibit 10.16
     to the registrant's Form 10-K for the year ended June 30,
     1996, is incorporated herein by reference.*

10.17  The Reader's  Digest  Association,  Inc.  Executive
     Financial  Counseling  Plan,  filed  as  Exhibit   10.17
     to  the registrant's  Form  10-K for the year ended  June
     30,  1996,  is incorporated herein by   reference.*
     
     *Denotes a management contract or compensatory plan.

10.18  Amendment No. 1 to The Reader's Digest Association, Inc.
     Management Incentive Compensation Plan (effective as of
     April 11, 1996) filed as Exhibit 10.1.1 to the
     registrant's Form 10-Q for the quarter ended March 31,
     1996, is incorporated herein by reference.*
     
10.19 Amendment No. 1 to The Reader's Digest Association, Inc.
     1994 Key Employee Long Term Incentive Plan (effective as
     of April 11, 1996) filed as Exhibit 10.3.1 to the
     registrant's Form 10-Q for the quarter ended March 31,
     1996, is incorporated herein by reference.*
     
10.20 Termination Agreement dated as of April 1, 1996 between
     the registrant and James P. Schadt, filed as Exhibit 10.23
     to the registrant's Form 10-Q for the quarter ended March
     31, 1996, is incorporated herein by reference.*
     
10.21 Termination Agreement dated as of April 1, 1996 between
     the registrant and Paul A. Soden, filed as Exhibit 10.25
     to the registrant's Form 10-Q for the quarter ended March
     31, 1996, is incorporated herein by reference.*
     
10.22 Termination Agreement dated as of April 1, 1996 between
     the registrant and Stephen R. Wilson, filed as Exhibit
     10.26 to the registrant's Form 10-Q for the quarter ended
     March 31, 1996, is incorporated herein by reference.*
     
10.23  Termination Agreement dated as of April 1, 1996 between
     the registrant and Martin J. Pearson, filed as Exhibit
     10.24 to the registrant's Form 10-Q for the quarter ended
     December 31, 1996, is incorporated herein by reference.*
     
10.24 Agreement dated June 18, 1997 between the registrant and
     James P. Schadt.*

10.25 Agreement dated as of August 1, 1997 between the
      registrant and Martin J. Pearson.*
                               
10.26   Agreement dated August 10, 1997 between the registrant
     and James P. Schadt.*
     
10.27  US$400,000  Competitive Advance and  Revolving  Credit
     Facility Agreement dated as of November 12, 1996 between
     the registrant, the Borrowing Subsidiaries, The Chase
     Manhattan Bank and J.P. Morgan Securities Inc., filed as
     Exhibit 10.23 to the registrant's Form 10-Q for the
     quarter ended December 31, 1996, is incorporated herein by
     reference.
     
13   Financial  information appearing at pages 12 through  31
     of the   registrant's  1997  Annual  Report  to
     Stockholders, together  with the report thereon of KPMG
     Peat  Marwick  LLP appearing on page 30 (furnished for the
     information  of  the Securities and Exchange Commission
     only and not to be deemed filed as part of this Annual
     Report on Form 10-K, except for the  portions  thereof
     that  are specifically  incorporated herein by reference).

21   Subsidiaries of the registrant.

23   Consent of KPMG Peat Marwick LLP.

27   Financial Data Schedule.


*Denotes a management contract or compensatory plan.


(b)  Reports on Form 8-K

     During  the  three months ended June 30, 1997,  the
     Company filed the following report on Form 8-K:
     
     Form  8-K  dated April 23, 1997 containing  a  copy  of
     the Company's  quarterly  earnings news release  for  the
     third fiscal  quarter  and  a copy of the Company's  news
     release announcing its $400 million investment program
     
                          SIGNATURES
                               
      Pursuant to the requirements of Section 13 or 15(d) of
the Securities  Exchange Act of 1934, the registrant has duly
caused this  report  to  be  signed on its behalf  by  the
undersigned, thereunto duly authorized.

                        THE READER'S DIGEST ASSOCIATION, INC.
                        By: George V. Grune
                           (George V. Grune)
                           Chairman and Chief Executive Officer



Date:  September 25, 1997


      Pursuant to the requirements of the Securities Exchange
Act of  1934,  this  report has been signed below  by  the
following persons on behalf of the registrant and in the
capacities and  on the dates indicated.

Signature               Title                     Date


George V. Grune      Chairman and Chief    September 25, 1997
(George V. Grune)    Executive Officer
                     and Director

Melvin R. Laird      Vice President and    September 25, 1997
(Melvin R. Laird)     Senior Counsellor
                      and Director

George S. Scimone     Vice President and   September 25, 1997
(George S. Scimone)   Chief Financial
                       Officer

John S. Gross         Vice President and   September 25, 1997
(John S. Gross)       Controller
                      (Chief Accounting
                       Officer)

Lynne V. Cheney        Director            September 25, 1997
(Lynne V. Cheney)

M. Christine DeVita    Director            September 25, 1997
(M.Christine DeVita)

James E. Preston       Director            September 25, 1997
(James E. Preston)

Robert G. Schwartz     Director            September 25,1 997
(Robert G. Schwartz)

Walter V. Shipley      Director            September 25, 1997
(Walter V. Shipley)

C.J. Silas             Director            September 25, 1997
(C.J. Silas)

William J. White       Director            September 25, 1997
(William J. White)


                               
                               
                               
                               
                               
                               
             THE READER'S DIGEST ASSOCIATION, INC.
                               
                               
                      INDEX TO CONSOLIDATED
                     FINANCIAL STATEMENTS

Report of KPMG Peat Marwick LLP, Independent Auditors*

Financial Statements:

  Consolidated Statements of Income--For the Years Ended June
       30, 1997, 1996 and 1995                                     *

   Consolidated Balance Sheets--June 30, 1997 and 1996             *

  Consolidated Statements of Cash Flows--For the Years Ended
     June 30, 1997,1996 and 1995                                   *

 Consolidated Statements of Changes in Stockholders' Equity--
       For the Years Ended June 30, 1997, 1996 and 1995            *

   Notes to Consolidated Financial Statements                     *



____________
      *Incorporated  by  reference to the Company's  1997
Annual Report to Stockholders.  See Item 8 of the Annual Report
on  Form 10-K.






                                                       EXHIBIT 21
                         SUBSIDIARIES OF
              THE READER'S DIGEST ASSOCIATION, INC.
                                
Argentina
   Reader's Digest Argentina S.A.

Australia
   The Reader's Digest Association Pty. Limited
      Reader's Digest (Australia) Pty. Ltd.

Austria
   Verlag Das Beste GmbH

Belgium
   N.V. Reader's Digest S.A.
   Reader's Digest World Services, S.A.

Brazil
   Reader's Digest Brasil Ltda.

Canada
   The Reader's Digest Association (Canada) Ltd.
      Quality Service Plan, Inc. Canada

Chile
   Reader's Digest Chile Limitada

Colombia
   Reader's Digest Colombia S.A.

Czech Republic
   Reader's Digest Vyber s.r.o.

Denmark
   Forlaget Det Beste A/S

England
   The Reader's Digest Association Limited
      Berkeley Magazine Ltd.
      Money Magazine Limited
      Reader's Digest (Family Insurance Services) Limited
      The Reader's Digest Association (Ireland) Limited
   Victoria House Publishing, Ltd.
   Reader's Digest European Systems Ltd.
   Reader's Digest New Country Development Europe Limited

Finland
   Oy Valitut Palat - Reader's Digest Ab

France
   Selection du Reader's Digest S.A.

Germany
   Verlag Das Beste GmbH
      Optimail/Direcktwerbeservice GmbH
      Pegasus Buch-und Zeitschriften - Vertriebsgesellschaft.mbH

Hong Kong
   Reader's Digest Association Far East Limited
      Asian Qualiproducts Services, Limited
   Reader's Digest Asia, Ltd.
   Reader's Digest (East Asia) Limited
      Reader's Digest Global Advertising Ltd.
      Reader's Digest (Malaysia) Sdn. Bhd
   R.D. Properties, Ltd.

Hungary
   Reader's Digest Kiado KFT

Italy
   Selezione Dal Reader's Digest S.p.A.

Japan
   The Reader's Digest Ltd.

Mexico
   Caribe Condor S.A. de C.V.
      Reader's Digest Mexico, S.A. de C.V.

Netherlands
   Uitgeversmaatschappij The Reader's Digest N.V.
      Distrimedia Services B.V.

New Zealand
   The Reader's Digest Association (New Zealand) Limited

Norway
   Det Beste A/S

Peru
   Reader's Digest Peru, S.A.

Philippines
   Reader's Digest (Philippines) Inc.

Poland
   Reader's Digest Przeglad Sp.z o.o.

Portugal
   Seleccoes do Reader's Digest (Portugal) S.A.
   Euroseleccoes - Publicacoes E Artigos Promocionais, Lda.


Russia
   Joint Stock Company "Publishing House Reader's Digest"

South Africa
   The Reader's Digest Association South Africa Pty. Limited
      Reader's Digest Investments (Pty.) Limited
      AA The Motorists Publications (Pty.) Limited (50%
      ownership)

Spain
   Reader's Digest Selecciones S.A.

Sweden
   Reader's Digest Aktiebolag

Switzerland
   Das Beste aus Reader's Digest AG

Thailand
   Reader's Digest (Thailand) Limited

United States*
   Ardee Music Publishing, Inc.
   Joshua Morris Publishing, Inc.
   LookSmart, Ltd. (formerly NetGet Ltd.)
   Pegasus Investment, Inc.
   Pegasus Sales, Inc.
   Pleasantville Music Publishing, Inc.
   QSP, Inc.
      Reader's Digest Sub Eight, Inc. (formerly Gift USA, Inc.)
      VideOvation, Inc.
      QSP Distribution Services, Inc.
      Family Reading Program Corp.
   R.D. Manufacturing Corporation
   RD Publications, Inc.
      RD Large Edition, Inc.
      RD Walking, Inc.
      Travel Publications, Inc.
         RD Member Services Inc.
      Home Service Publications, Inc.
      Retirement Living Publishing Company, Inc.
   Reader's Digest Entertainment, Inc.
   Reader's Digest Latinoamerica, S.A.
   Reader's Digest Sales and Services, Inc.
   Reader's Digest Sub Six, Inc.
   Reader's Digest Sub Seven, Inc.
   Reader's Digest Young Families, Inc.
   SMDDMS, Inc.
   The Reader's Digest Association (Russia) Incorporated
   W. A. Publications, Inc.
_____________________
*  All are Delaware corporations except W.A. Publications, Inc.,
   a New York corporation.


                                                  EXHIBIT 23
                              
                              
                              
               CONSENT OF INDEPENDENT AUDITORS



To   The   Board   of  Directors  of  The  Reader's   Digest
Association, Inc.:

We consent to incorporation by reference in the registration
statements (Registration Nos. 33-37434 and 33-56883) on Form
S-8   of   The   Reader's  Digest  Association,   Inc.   and
subsidiaries of our reports dated August 14, 1997,  relating
to  the  consolidated balance sheets of The Reader's  Digest
Association, Inc. and subsidiaries as of June 30,  1997  and
1996,  and  the related consolidated statements  of  income,
changes in stockholders' equity, and cash flows for each  of
the  years  in  the three-year period ended June  30,  1997,
which reports appear in or are incorporated by reference  in
the June 30, 1997 Annual Report on Form 10-K of The Reader's
Digest Association, Inc.


/s/ KPMG Peat Marwick LLP

KPMG Peat Marwick LLP



New York, New York
September 25, 1997



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This Schedule contains summary financial information extracted from the
Company's Consolidated Statement of Income and Consolidated
Balance Sheet for the twelve-month period ended June 30, 1997, and is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-Mos
<FISCAL-YEAR-END>                          JUN-30-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          69,100
<SECURITIES>                                     2,600
<RECEIVABLES>                                  592,500
<ALLOWANCES>                                  (166,200)
<INVENTORY>                                    167,800
<CURRENT-ASSETS>                               925,800
<PP&E>                                         670,000
<DEPRECIATION>                                (355,200)
<TOTAL-ASSETS>                               1,643,800
<CURRENT-LIABILITIES>                        1,013,100
<BONDS>                                              0
<COMMON>                                           200
                                0
                                     28,800  
<OTHER-SE>                                     317,000
<TOTAL-LIABILITY-AND-EQUITY>                 1,643,800
<SALES>                                      2,839,000
<TOTAL-REVENUES>                             2,839,000
<CGS>                                        2,646,200
<TOTAL-COSTS>                                2,646,200
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               7,000
<INCOME-PRETAX>                                210,200
<INCOME-TAX>                                    76,700
<INCOME-CONTINUING>                            133,500
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   133,500
<EPS-PRIMARY>                                     1.24
<EPS-DILUTED>                                     1.24
        

</TABLE>



     THE READER'S DIGEST EXECUTIVE RETIREMENT PLAN
         (Effective As of July 1, 1992)

                     As amended by
       Amendment No. 1, effective July 8, 1994
       Amendment No. 2, effective July 1, 1995
       Amendment No. 3, effective October 16, 1995
       Amendment No. 4, adopted October 10, 1996
       
                      TABLE OF CONTENTS

ITEM                                    ARTICLE       PAGE

DEFINITIONS                                1            1

ELIGIBILITY AND PARTICIPATION              2            4

TERMINATION OF EMPLOYMENT                  3            5

AMOUNT OF RETIREMENT INCOME BENEFIT        4            5

MODES AND TIME OF BENEFIT PAYMENT          5            7

DEATH BENEFIT                              6            8

MEDICAL BENEFITS                           7            9

TOTAL DISABILITY                           8            9

GENERAL PROVISIONS                         9           10

      The Reader's Digest Executive Retirement Plan
                            
                            
     Effective as of July 1, 1992, The Reader's Digest
Executive Retirement Plan has been adopted by the Board
of Directors of The Reader's Digest Association, Inc. to
read as follows:


                        ARTICLE 1
                            
                       Definitions
                            
     The following words and phrases as used herein shall
have the following meanings, unless a different meaning
is plainly required by the context:


BENEFICIARY:        The person or persons (including a trust
                    or estate) who are entitled to receive
                    any benefits under the Plan by reason
                    of the death of a Participant.
                    
BOARD:              The Board of Directors of The Reader's Digest
                    Association, Inc.
                    
COMPANY:            The Reader's
                    Digest Association, Inc. or any
                    successor corporation by merger,
                    purchase, consolidation or otherwise.
                    
COMPENSATION        The compensation committee appointed
COMMITTEE:          by Board of Directors

EARLY RETIREMENT    The first day of any month coincident with or subsequent to
DATE:               a Participant's (i) attainment of age fifty-five (55) and
                   (ii) completion of Periods of Service plus
                    attainment of an age which, when added together, equal or
                    exceed sixty-five (65).

EMPLOYER:           The Company and
                    any subsidiary of the Company which,
                    with the approval of the Board and
                    subject to such conditions as the
                    Board may impose, adopts this Plan,
                    and any successor or successors of any
                    of them. For purposes of this Plan, a
                    subsidiary shall include any
                    corporation at least fifty-one percent
                    (51%) of the voting stock of which is
                    owned by the Company or its
                    stockholders or by one or more
                    corporations fifty-one percent (51%)
                    of the voting stock of which is owned
                    by the Company or its stockholders.
                    
ENHANCED            The enhanced retirement benefits
RETIREMENT          payable to Participants and their joint
BENEFITS:           or contingent annuitants and
                    Beneficiaries in accordance with the
                    applicable provisions of this Plan.
                    
EXCESS PLAN:        The Excess Benefit Retirement Plan of
                    The Reader's Digest Association, Inc.,
                    effective January 1, 1976 as may be
                    amended and restated from time to
                    time.
                    
EXCESS PLAN         The benefit under the Excess Plan expressed as a single life
BENEFIT             annuity for the life of the Participant calculated as of
                    the Participant's benefit commencement date under the
                    Plan.

MANAGEMENT          Any compensation award under The
INCENTIVE BONUS:    Reader's Digest Association, Inc.
                    Management Incentive Compensation
                    Plan, or any similar or equivalent
                    plan.
                    
NORMAL              The first day of the month coincident with or next following
RETIREMENT DATE:    a Participant's 65th birthday.

PLAN:               The Reader's Digest Executive Retirement
                    Plan, effective July 1, 1992 as may be
                    amended and restated from time to
                    time.
                    
PARTICIPANT:        An individual who participates in the
                    Plan in accordance with the terms
                    herein.
                    
POSTPONED           The first day of the month coincident with or next following
RETIREMENT DATE:    a Participant's termination of employment after his Normal
                    Retirement Date.

PROFIT SHARING      The Reader's Digest Employees Profit-Sharing Plan,
PLAN:               effective January 1, 1963 and as restated as of July 1, 1992
                    and as may be further amended and restated from time to
                    time.


PROFIT SHARING      Beginning with the fiscal year
PLAN BENEFIT:       commencing on July 1, 1989 and for
                    each fiscal year thereafter, the sum of (1)
                    the amount of employer contributions
                    under the Profit Sharing Plan
                    allocated to the Participant and
                    contribution equivalents under the
                    Profit-Sharing Benefit Restoration
                    Plan of The Reader's Digest
                    Association, Inc. which exceeds 6% of
                    the sum of the Participant's (i)
                    annual base salary and (ii) Management
                    Incentive Bonus and (2) the amount in
                    (1) above multiplied by 8% per year
                    for each year prior to the
                    Participant's benefit commencement
                    date under the Plan, expressed as a
                    single life annuity for the life of
                    the participant based on an 8%
                    interest rate and the PBGC mortality
                    tables for healthy males calculated as
                    of the Participant's benefit
                    commencement date under the Plan.
                    
RETIREMENT INCOME   The retirement benefits payable to Participants and their
BENEFIT:            joint or contingent annuitants and Beneficiaries in
                    accordance with the applicable provisions of this Plan.

RETIREMENT PLAN:    The  Reader's  Digest Association, Inc.
                    Retirement  Plan or QSP, Inc.
                    Retirement Plan, as restated as of
                    July 1, 1992 and as such plans may be
                    further amended and restated from time
                    to time.
                    
RETIREMENT PLAN     The benefit payable to the Participant
BENEFIT:            under the Retirement Plan and any
                    retirement plan of any subsidiary of
                    the Company expressed as a single life
                    annuity for the life of the
                    Participant calculated as of the
                    Participant's benefit commencement
                    date under the Plan.
                    
RETIREMENT SALARY:  The  average  annual  regular  or
                    basic salary  of  a Participant and
                    Management Incentive  Bonus including
                    all  amounts contributed by the
                    Employer on behalf of the  Participant
                    under a cafeteria  plan as  described
                    in  Section  125  of  the Internal
                    Revenue  Code  of  1986, as
                    amended   (the  "Code"),  but
                    excluding severance  pay, bonuses
                    which  are  not Management
                    Incentive  Bonuses, contributions
                    made  under   any   other deferred
                    compensation plan on behalf  of a
                    Participant    or    other    extra
                    compensation, during the three
                    consecutive years in the last ten
                    years of  employment  which are
                    counted  under the
                    Retirement  Plan  (or  fewer,    if
                    applicable)  which provides the
                    highest such  average.   For  purposes
                    of  this definition,  the  Management
                    Incentive Bonus  shall be determined
                    by  reference to  amounts payable with
                    respect to  the same period for which
                    the annual regular or basic salary is
                    determined.
                    
SERP AGREEMENT:     The   Supplemental  Retirement Benefit
                    Agreements  as pertaining to
                    individual Participants.
                    
SERP AGREEMENT      The retirement benefit payable in the
BENEFIT:            form   of  a  15  year  certain annuity
                    calculated   as   of  the Participant's benefit
                    commencement date specified  in the
                    SERP  Agreement,  reduced  by  the
                    annual benefit which would be payable
                    in the  form  of a 15 year certain
                    annuity calculated   as   of  the
                    Participant's benefit commencement
                    date under the Plan and  which  is
                    attributable  solely  to employee
                    contributions using an  annual
                    interest assumption of 8%.
                    
                    
SPOUSE:             The spouse of Participant  who is legally  married
                    to the  Participant on the earlier  of
                    (i) the date of the Participant's
                    death,  or (ii) the Participant's benefit
                    commencement date.
                             
TOTAL DISABILITY:   The period during which an individual
                    has a total disability as provided
                    under The Reader's Digest Association,
                    Inc. Long Term Disability Plan.
                    
      All  terms  not  defined herein shall  have  the
same meanings as set forth in the Retirement Plan.

                         ARTICLE 2

                Eligibility and Participation

     Section 2.1    Unless otherwise determined by the
Board or the Compensation Committee, eligibility to participate
in the Plan shall be determined from time to time by the
Senior Vice  President, Human Resources, with the approval
of  the Chief  Executive Officer, in their discretion, but
shall  be limited to senior officers, senior management
and other  key employees  of  an  Employer.  Each
Employee  who  has  been designated  to  participate  in
the  Plan  shall   commence participation on the date of
his designation.

      Section  2.2     When  an  Employee  first  becomes
a Participant  in  the Plan, the Senior Vice President,
Human Resources  may notify him promptly of that fact and
of  his rights hereunder.


      Section  2.3     Participants  eligible  for
Enhanced Retirement Benefits shall be those Participants
in positions at  salary grade level 20 and higher
designated from time to time  by  the  Senior  Vice
President, Human  Resources  and approved by the Chief
Executive Officer.




                         ARTICLE 3
                             
                 Termination of Employment
                             
      Section 3.1    If a Participant's employment with
the Employer  is  terminated prior to his Early Retirement
Date other  than  by  reason  of death or  Total
Disability,  no benefits shall be provided hereunder.

      Section 3.2    If a Participant's employment with
the Employer  is  terminated on or after his  Normal
Retirement Date,  he shall be entitled to the benefits
under the  Plan. If   a   Participant's  employment  with
the  Employer   is terminated on or after his Early
Retirement Date but  before his  Normal  Retirement Date,
he shall be  entitled  to  the benefits  under  the  Plan
only with  the  consent  of  the Compensation Committee.

      Section 3.3    If a Participant's employment with
the Employer is terminated by reason of death, his Spouse
shall be entitled to the benefits under Article 6.


     Section 3.4    If a Participant's employment with the
Employer is terminated by reason of a Total Disability on
or after October 1, 1996, he shall be entitled to the
benefits under Article 8.

                         ARTICLE 4

             Amount of Retirement Income Benefit

       Section   4.1      Normal  Retirement   Benefit.

A Participant's  annual rate of Retirement Income  Benefit
in the  form  of  a  single life annuity for the  life  of
the Participant commencing on his Normal Retirement  Date
shall be  equal  to  (1)(i) three percent (3%) of
his  Retirement Salary  multiplied  by his years or fractions  of  years
of Credited Service for the first fifteen (15) years plus
(ii) one  percent  (1%) multiplied by his years or
fractions  of years  of Credited Service for each of the
next twenty  (20) years,  offset  by  (2)  the sum of such
Participant's  (i) Retirement  Plan  Benefit, (ii) Excess
Plan  Benefit,  (iii) SERP   Agreement  Benefit  with
respect  to  persons   who terminated  employment prior to October  1,  1996 
and (iv) Profit Sharing Plan Benefit.  For persons terminating
on or after  October  1,  1996, the SERP Agreement
Benefit  shall annually  offset the Retirement Income
Benefit  provided  in this  Article for fifteen (15) years, commencing  with
the first  year  during  which  the Retirement  Income
Benefits hereunder are being paid.

     Section 4.2    Early Retirement Benefit.  A
Participant who  retires  before his Normal Retirement Date  but  on
or after  his  Early  Retirement  Date  and  who  is
otherwise entitled  to  a  benefit under the Plan may
elect  with  the consent  of  the  Compensation  Committee
to  receive   the Retirement Income Benefit described in
this Article prior to his  Normal  Retirement  Date.  The
amounts  under  Section 4.1(1) shall be reduced by .4167 percent
(.004167) for each month by which the Participant's benefits
commencement  date under this Plan precedes the
Participant's attainment of age 62.

      Section  4.3     Postponed  Retirement  Benefit.

Any Participant  who  continues in the employ  of  the
Employer after  Normal  Retirement  Date shall  not  be
entitled to receive  his  Retirement Income Benefit  until  he
actually retires.  A Participant who continues in the
employ  of  the Employer  beyond the Normal Retirement
Date shall  have  his Retirement Income Benefit determined
by counting  all  years or  fractions of years of Credited
Service and for  purposes of determining the Retirement
Salary of such Participant all periods of employment with
the Employer shall be taken  into account.


       Section  4.4     Enhanced  Retirement  Benefit.

For purposes  of  Article 4, a Participant who is  eligible
for Enhanced  Retirement  Benefits  shall  be  entitled
to an additional year of Credited Service for each completed
year of  Period  of  Service beginning after four full
years of Credited  Service  but only to the extent the
Participant's age at date of hire by the Employer or
Affiliate exceeds 45 and  only  to  the extent Credited Service is less  than
20 years.   Additional  years of Credited  Service  under
this Section  4.4   shall  not  be  included  for
purposes of determining   eligibility  for  retirement   at   an
Early Retirement Date.





                         ARTICLE 5

              Modes and Time of Benefit Payment

      Section  5.1     If  a Participant or  Beneficiary
is entitled  to a benefit hereunder, the Compensation
Committee shall  in  its  sole discretion determine  to  pay  to
such Participant  a  series of payments in one of  the
forms  of payment  permitted  under Article 6 of the
Retirement  Plan (excluding any lump sum payment option,
except as  described herein), with the payments under the
selected form having an aggregate  value  actuarially
equivalent  to  such   amount payable under Article 4 of
this Plan, based on the actuarial equivalent factors as
defined in the Retirement  Plan.  The
Compensation   Committee  shall  in  its   sole
discretion determine  when  such  payments  shall  commence;
provided, however,  that in no event shall benefits
hereunder commence later   than  one  year  after  the
Participant  terminates employment  with  the  Employer
after attainment  of  Normal Retirement    Date    or
Postponed    Retirement    Date. Notwithstanding  the
foregoing, the Compensation  Committee may, in its sole
discretion, accelerate the remaining unpaid portion of
such payments into one or more payments having in the
aggregate an equivalent actuarial value, based  on  the
PBGC  mortality  tables for healthy males  and  one
hundred twenty  (120)  percent of the PBGC immediate
interest  rate then  in  effect.   If  a Participant  who
is  receiving  a Retirement  Income Benefit or who has
previously received  a Retirement Income Benefit shall
return to the employ of  the Employer  as an Employee and
such employment is substantial, the Retirement Income
Benefit shall cease for as long as  he continues  to be so
employed.  Upon a subsequent termination of  employment
with  the Employer,  the  Retirement  Income Benefit  of
such Employee shall be recomputed based  on  his
Retirement Salary and years or fraction of years of
Credited Service  prior and subsequent to his re-
employment date  and reduced by the Retirement Income
Benefit previously received by  him.       In determining
such previously received  benefit,
equivalent  actuarial  value shall  be  based  on  the
PBGC mortality  tables for healthy males and one  hundred
twenty (120)  percent of the PBGC immediate interest rate
then  in effect.      For  purposes  of  this  Article,
an  Employee's employment  with  the Employer shall be  substantial  if
he renders  forty  (40)  or more Hours of Service  (except
for Hours  of  Service credited as a result of back  pay)
in  a calendar month.

                         ARTICLE 6

                       Death Benefit

      Section 6.1    In the event of a married
Participant's death  while  in  the employ of the Employer
prior  to  his benefit commencement date under the Plan
after attainment of age fifty-five (55) and the completion
of a five-year Period of  Service  (without  regard to any
break-in-service  rules applicable  under  the Retirement
Plan),  his  Spouse  shall receive,  commencing on the
first working day of  the  month following  the
Participant's death, the benefit  under  the Plan in the
form and amount such Spouse would otherwise have received
under the 50% qualified joint and survivor  annuity form
if the Participant had terminated employment with  the
Employer  on the day before his death and had been
entitled to benefits under the Plan at the time of
termination in the form of a 50% qualified joint and
survivor annuity.

      Section  6.2    In the event of a Participant's
death after   benefits   under  the  Plan  have   commenced,
his Beneficiary  shall  receive any amounts provided
under  the form  of  payment under which the Participant
was  receiving such benefits at the time of his death.


                         ARTICLE 7

                     Medical Benefits

     Section 7.1    If any Participant terminates
employment
with  the  Employer on or after his Early  Retirement
Date, such  Participant  and his Spouse with the  consent
of  the Compensation  Committee  shall be eligible  to
receive  the benefits  provided  under The Reader's
Digest  Association, Inc.  Medical  and  Dental Expense
Plan  for  Retirees  and Disabled Individuals (the
"Retiree Health Plan") as  if  the Participant had met the
eligibility requirements under  such plan,  provided  that
the Participant or  Spouse  makes  the contributions
required under such plan.

      Section 7.2    If a married Participant dies while
in the employ of the Employer prior to his benefit
commencement date under the Plan after attaining age fifty-
five (55)  and the  completion  of a five-year Period of
Service  (without regard  to  any break-in-service rules
applicable under  the Retirement  Plan), his Spouse shall
be eligible  to  receive the  benefits provided under the
Retiree Health Plan  as  if the  Participant  had  retired
prior  to  his  death  having satisfied   the  eligibility
requirements  of  such   plan, provided  that such Spouse
makes the contributions  required under such plan.

      Section 7.3    If a married Participant dies
following the    Participant's  retirement  from  the
Employer   after
attaining  his  Early Retirement Date, his Spouse  shall
be eligible to receive the benefits provided under the
Retiree Health  Plan as if the Participant had retired
prior to  his death having satisfied the eligibility
requirements of  such plan,  provided  that  such Spouse
makes  the  contributions required under such plan.

                         ARTICLE 8
                     Total Disability

      Section  8.1    If a Participant terminates
employment by reason of a Total Disability on or after October 1,
1996, he  shall be entitled to an annual disability benefit of
60% of  the average of the Management Incentive Bonus paid
with respect to the three years prior to the fiscal year
in which he had a Total Disability up to a maximum benefit
of $24,000 per  month.    The disability benefit will be
paid until  the
earliest  to  occur of (i) laps of five (5) years  from
the date      of such termination of employment, (ii)
attainment  of
age  65,  or  (iii)  termination of Total Disability.

This benefit  shall be in addition to any benefit paid
under  The Reader's Digest Long-Term Disability Plan.

      Section 8.2    If a Participant dies during the
period when  payments are being made under Section 8.1, his
Spouse may receive the benefit specified in Section 6.1.

     Section 8.3    If a Participant has an Early
Retirement Date  or  Normal  Retirement Date  during  the  period
when payments  are  being made under Section  8.1,  he  shall
be eligible for Retirement Income Benefits as provided
herein.


                         ARTICLE 9

                    General Provisions
                             
                             
       Section  9.1     The  Employer  shall  only  have
a contractual  obligation to make payments to the
Participant or  Beneficiary, as applicable, referred to
herein when due, and  the amounts of such payments shall
not be held in trust for the Participant or Beneficiary,
as applicable, but shall be  paid from the general assets
of the Employer.  This Plan is  intended  to constitute an
unfunded plan and  no  assets shall
be  segregated or earmarked in respect of any  amount
due hereunder.

      Section  9.2    Nothing contained herein shall
confer any right on a Participant to be continued in the employ
of the Company or any other Employer, or as a limitation
of the right          of   the  Company  or  Employer  to
discharge any Participant with or without cause, nor shall anything
herein affect  the right of the Participant to participate  in
and receive  benefits under and in accordance with any
pension, profit sharing, incentive compensation or other
benefit plan or  program  of  any  Employer.   Nothing
herein  shall  be construed  as a contract of employment
between the  Employer and any Participant.

      Section  9.3     This Plan shall be binding  upon
any successor to or purchaser of substantially all the assets
of the  Company or an Employer with respect to such
Employer's Employees.  The
Board reserves the right at  any  time  and
from time to time to modify, amend or terminate in whole
or in  part any or all of the provisions of the Plan.

Upon any such  termination of this Plan, the Company may
in its  sole discretion  accelerate payment of all
benefits that  are  in pay  status on the date of
termination and benefits to which a  Participant  or
Beneficiary,  as  applicable,  would  be entitled under
the terms of the Plan then in effect based on events
which occur prior to the date of termination of  the Plan.

In  no  event,  however,  shall  any  modification,
amendment  or  plan  termination by the  Board  deprive
any Participant  or Beneficiary, as applicable,  of  any
amount which is payable to such person under the Plan by
reason  of the  Participant's attainment of age 65 or
death  prior  to such modification, termination or
amendment.

     Section 9.4    No right or interest of a Participant
subject to   voluntary  or  involuntary  alienation,
assignment  or transfer of any kind.

      Section 9.5    The administration of this Plan and
the interpretation  thereof, including the authority  to
decide all   questions  that  arise  thereunder,   shall
be  the responsibility of the Compensation Committee or  such
other person  or  entity  as  the Company  shall
designate.   The decisions and interpretations of such administrator  of
the Plan  shall  be  final and binding upon each  Employer
that shall    have  adopted this Plan, Employees of such
Employers, each  Participant and his Beneficiary, and other
interested parties.

      Section  9.6     The Company shall have the  right
to deduct from any payment to be made pursuant to this
Plan any Federal, state, local or other taxes required by
law  to  be withheld.

      Section  9.7    If any payment to be made  under
this Plan  is  to  be  made on account of a Participant
who  was employed  by an Employer that shall have adopted
this  Plan, other
than  the  Company, the cost of such benefit  payment
shall be borne by the Employer of the Employee.

      Section 9.8    This Plan shall be construed,
regulated and  administered for all purposes according to
the laws  of the State of New York and the United States.

      Section 9.9    No member of the Board, no Employee
and no member of the  Compensation  Committee   (nor   the
Compensation Committee itself) shall be liable for  any
act or action hereunder,  including  acts  of  omission
or commission, by any other member or Employee or by any
agent to  whom duties in connection with the
administration of the Plan
have  been  delegated  or,  except  in  circumstances
involving bad faith, gross negligence or fraud, for
anything done or omitted to be done by himself.

     Section 9.10   Wherever any words are used in this
Plan in  the  masculine gender they shall be construed as
though they  were  also used in the feminine gender  in
all  cases where
they would so apply, and wherever any words are  used
herein  in  the  singular form they shall  be  construed
as though  they were also used in the plural form in all
cases where they would so apply.

     Section 9.11   In the event any provision of this
Plan, if   challenged,  would  be  declared  invalid,  illegal
or unenforceable,  such  provision  shall  be   construed
and enforced as if it had been more narrowly drawn so as
not  to be  illegal,  invalid  or unenforceable  and  the
validity, legality  and  enforceability of  the  remaining
provisions shall not be affected or impaired thereby.







                                   June 18, 1997


Mr. James P. Schadt
Chairman and Chief Executive Officer
The Reader's Digest Association, Inc.
Pleasantville, NY 10570-7000

Dear Jim:

This Agreement sets forth the terms and conditions under
which The Reader's Digest Association, Inc. (the "Company")
agrees to continue to employ you and you agree to continue
to serve as an executive of the Company.

1.      The term of this Agreement shall be from the date
first written above until September 30, 2000; provided,
however, that the term of this Agreement shall be
automatically extended for one year on each anniversary of
the date first written above unless the Board of Directors
of the Company shall determine otherwise and notify you in
writing one month in advance of such anniversary of such
determination.  The expiration date described in this
paragraph, as it may be extended, is hereinafter referred to
as the "Agreement Expiration Date".  Upon expiration or
termination of this Agreement, you may continue as an
employee of the Company on an "at-will" basis, subject to
the determination of the Board of Directors.

2.     During the term of this Agreement, you shall serve as
Chairman of the Board and Chief Executive Officer of the
Company, and you shall devote substantially all of your
business time to the business and affairs of the Company,
reporting only to the Board of Directors of the Company with
such authority and responsibilities as are typical for
executives in your position at similarly situated companies
in the industry.

3.     The Company shall pay you an annual base salary at a
rate at least equal to your current annual base salary and
you shall continue to participate in the Company's employee
benefits plans and programs (including, but not limited to,
incentive compensation, retirement, welfare and perquisite
plans and programs) on at least substantially the same basis
as your current participation, as such salary or
participation may be increased or supplemented from time to
time; provided, however, that your annual base salary and
employee benefits participation may be reduced as part of
and consistent with a good faith senior management-wide
reduction, but only if the extent of your reduction is no
greater than that of other senior management personnel; and
provided further, however, that the Company may replace,
substitute or supersede any current employee benefits with
benefits that are in good faith believed by the Company to
be at least comparable.

4.     Reference is made to the agreement dated April 1,
1996 (the "Termination Agreement") between you and the
Company relating to payments and benefits that you will
receive in connection with a termination of your employment
with the Company under certain circumstances.  Unless
otherwise defined in this Agreement, terms that are defined
in the Termination Agreement shall have the same meanings
when used in this Agreement.

(a)     The Company may terminate your employment at any
time for any reason.

(b)     If your employment is terminated by you for Good
Reason or if your employment is terminated by the Company
other than for Cause, then, in lieu of any continuing
payments or benefits hereunder, you shall receive the
payments and benefits provided for in the Termination
Agreement under the terms and conditions of the Termination
Agreement, except that the Severance Period under the
Termination Agreement shall be the greater of:

      (1)     the period of two years immediately following
the Date of  Termination; or

      (2)     the period commencing on the Date of
Termination and ending on the Agreement Expiration
Date.

(c)     During the Severance Period described in Paragraph
4(b) and so long as the Company honors its obligations to
you, you shall not, without the prior written consent of the
Company, become a proprietor, director, partner, or employee
of, or consultant or advisor to, or otherwise become
connected with, any business that is in direct competition
with the Company (other than as a stockholder with a non-
substantial interest in any such business).

5.     While you are employed, you will be indemnified by
the Company to the fullest extent permitted by law for acts
taken within the scope of your employment.

6.     This Agreement, together with the Termination
Agreement, constituted our entire understanding with respect
tot he subject matter hereof and supersedes any prior
agreements, written or oral, with respect thereto.  This
Agreement shall be governed and interpreted in accordance
with the laws of the State of New York applicable to
contracts executed in and to be wholly performed within that
State.

                              Very truly yours,

                              THE READER'S DIGEST
ASSOCIATION, INC.



                              /s/  GLENDA K. BURKHART
                              Glenda K. Burkhart
                              Senior Vice President,
                              Strategic Planning and
                              Human Resources


Agreed to and accepted
as of June 18, 1997.



/s/  JAMES P. SCHADT
James P. Schadt



                                   August 10, 1997


Mr. James P. Schadt
Chairman and Chief Executive Officer
The Reader's Digest Association, Inc.
Pleasantville, NY 10570-7000

Dear Jim:

     As you know, you have entered into an agreement dated
April 1, 1996 with The Reader's Digest Association, Inc.
(the "Company") relating to payments and benefits that you
will receive in connection with a termination of your
employment with the Company under certain circumstances.
The April 1, 1996 Agreement has been modified and
supplemented by letter agreements dated June 18, 1997 and
July 10, 1997 and as so modified and supplemented is
referred to herein as the "Agreement".  The purpose of this
letter agreement is to further clarify and supplement the
terms and conditions of the Agreement and to provide for the
resignation by you of all your employment positions and
directorships with the Company.  In all other respects, the
Agreement is hereby ratified and confirmed in its entirety.
Unless otherwise defined herein, terms that are defined in
the Agreement shall have the same meanings when used in this
letter agreement.

     1.   You hereby resign from all employment positions
and directorships with the Company, its subsidiaries,
affiliates and related foundations and the Company hereby
accepts your resignation, effective as of Monday, August 11,
1997.  For all purposes relating to the termination of your
employment, whether pursuant to the Agreement or otherwise,
including, but not limited to, any severance, pension,
stock, stock option, compensation, benefits or similar
plans, your resignation shall be treated as a termination of
employment by the Company Without Cause.  You shall be paid
salary through August 10, 1997.  In addition, you shall be
entitled to a 100% joint and survivor life annuity with your
spouse as of the date hereof commencing at age 62 in the
amount of $300,000 per year (payable throughout the lifetime
of both you and that spouse) reduced by your annual
retirement benefits payable under The Reader's Digest
Association, Inc., Retirement Plan and the Excess Benefit
Retirement Plan of The Reader's Digest Association, Inc.
commencing at age 62 and converted to the form of a 100%
joint and survivor annuity.  The benefit provided herein
shall be in lieu of all benefits under The Reader's Digest
Executive Retirement Plan and in lieu of any benefits under
Section 4.1 or 4.2 of the Agreement.

     2.   You have reviewed the terms of the initial press
release respecting the termination of your employment.  The
Company agrees that it will not issue any disparaging
statements about you or your performance.

     3.   For the balance of the term of the Agreement
(i.e., through September 30, 2000), you will be entitled to
conduct your personal business affairs and search for new
employment, business opportunities and/or board engagements.
To assist you in connection therewith, and in full
satisfaction of your rights with respect to financial
counseling, car allowance, travel and entertainment
expenses, office accommodation, use of the Company's
apartment (which you are promptly relinquishing), use of the
Company's airplane or other property, and any country club
or similar membership, Company shall pay you a lump-sum,
within fifteen days after the date hereof, in the amount of
$100,000.

     4.   You shall be entitled to the following benefits:

          (a)  the right to host the Company's table, in
your name,(already paid for) for ten (10) guests at the
October, 1997, Norwalk Hospital Annual Gala and the
November, 1997, Stamford Symphony;

          (b)  the right to remove and retain, two (2) Dewey
paintings and photograph of Dobbs Ferry by the Detroit Photographic Company
currently in your office; provided, however, that you will
reimburse the Company to the extent the appraised value of
such artwork (as determined by an independent
appraiser selected by the Company) shall exceed
$10,000.

     5.   The Company shall match your charitable
contributions to Norwalk Hospital (on the basis of a $2.00
contribution by the Company for each $1.00 contribution made
by you) up to a maximum amount of $20,000 per year for the
balance of the term of the Agreement (i.e., through
September 30, 2000).

     6.   This is to confirm that, notwithstanding the
termination of your employment, your right to indemnify for
acts taken during the course of your employment with the
Company continues to the same extent as presently provided.

     7.   Upon expiration of the Severance Period, you will
become eligible to receive medical and dental benefits
equivalent to and upon the same terms (including payment of
employee and/or retiree premiums) that would have been
available to you under applicable Company plans had you
retired on the date hereof and been eligible to receive
benefits under all such plans.

     8.   You shall not be required to seek or obtain other
employment or in any other way mitigate damages as a
condition for receiving the compensation and benefits set
forth in the Agreement (as supplemented and modified hereby)
and any proceeds received by you from subsequent employment
shall not reduce or offset any such compensation or
benefits.

     9.   The Agreement (as supplemented and modified
hereby) shall take precedence over and control in the event
of any conflict or ambiguity between the Agreement and any
of the Company's plan documents or program documents.

     10.  Any unvested securities or rights that you have
shall continue to vest during the Severance Period as if
your employment with the Company continued during that
period.  Notwithstanding the foregoing, this provisions
shall not require vesting of securities or rights, including
those issued under the Company's Key Employee Long Term
Incentive Plans, which by their terms will vest only upon
the satisfaction of performance criteria are satisfied or
such change in control occurs.  You shall have a period of
three years from the expiration of the Severance Period to
exercise any outstanding vested Company stock options or
vested stock appreciation rights or until expiration of the
term of the option or appreciation rights, if earlier.

     11.  The Company shall reimburse you for reasonable
legal expenses incurred in connection with the negotiation
of your resignation.  For purposes hereof, fees and expenses
of twenty five thousand dollars ($25,000) shall be
considered reasonable.

     The Agreement (as supplemented and modified hereby)
shall be governed and interpreted in accordance with the
laws of the State of New York applicable to contracts
executed in and to be wholly performed within that state.


                              Very truly yours,

                              THE READER'S DIGEST
                                ASSOCIATION, INC.


                              /s/ JAMES E. PRESTON
                              James E. Preston
                              Director


Agreed to and Accepted as of

August 11, 1997.


/s/  JAMES P. SCHADT
James P. Schadt



                                        Exhibit 10.25
          
          
          
          THE READER'S DIGEST ASSOCIATION, INC.
                     READER'S DIGEST ROAD
                 PLEASANTVILLE, NY 10570-7000
          
          
                         August 1, 1997

Mr. Martin J. Pearson
15 River Road
Unit 213
Cos Cob, Connecticut  06807

Dear Martin:

     This letter serves to confirm the additional
understandings between The Reader's Digest Association, Inc.
(the "Company") and you regarding your separation from the
Company, effective as of June 30, 1997.  This letter
supplements a certain letter agreement between you and the
Company dated as of April 1, 1996 (the "Agreement").

     The Company will provide you with the following additional
benefits and payments (provided you execute the General Waiver
and Release of Claims form referred to in Section 8 of the
Agreement):

          1.   The Company will waive your fourth (4th) and fifth
(5th) year contributions (each payment of $20,200 to your
Supplemental Retirement Benefits Agreement dated as of June 8,
1994 (the "SRBA") and you will be deemed fully vested under the
SRBA, subject to and in accordance with its terms;

          2.   During the severance period, you will continue to
have the use of your company car while you remain in the U.S.
Upon return to Australia, and for the remaining months of your
severance period, you will receive a cash allowance of $1,100
which represents the cost of leasing your company car,
insurance and repairs.  You will be liable for any income tax
assessment on the car usage in the U.S. and the cash payment in
Australia.

          3.   You will receive the following benefits in
connection with your personal relocation to Australia:

               a)   one way airfare to Australia, at the Company's expense,
                 for you and, if necessary, your spouse; and

               b)   tax preparation assistance to enable you to prepare your
                 personal United States and Australian tax returns for the
                 tax year in which you relocate to Australia.
                 
              You acknowledge that the Company is under no
obligation to provide these relocation benefits to you.
Moreover, all of these benefits shall not be available to you
if your relocation occurs after the end of the Severance
Period.

               4.   In calculating your retirement benefits
under the Agreement, your "final average compensation" shall
also include Severance Payments made under the Agreement
otherwise calculated in accordance with the terms of the
applicable plans.

     In consideration for these benefits and payments, you
agree you will not during the Severance Period (as defined in
the Agreement), without the prior written consent of the Chief
Executive Officer, become a proprietor, director, partner or
employee of, or otherwise become connected with Time Warner,
Bertelsman and/or Rodale (or their affiliates) in the United
States, and/or Bertelsman, Time Warner and/or IMP (or their
affiliates) in Australia (other than as a stockholder with a
nonsubstantial interest in any such business).  You  also agree
that if during the Severance Period, you commit any criminal
act against the Company, or any act that would constitute Cause
as defined herein, or if you disclose any information regarded
as confidential and relating to the Company's business, or if
you solicit advertising clients against the interest of the
Company or solicit the Company's employees to work for a
competitor of the Company, or if you perform any act which is
substantially detrimental to the Company or its employees,
including but not limited to disparaging the Company, its
senior management or its products, all payments and benefits
and all rights under this letter agreement shall cease as of
the initial date of such conduct.  The determination of whether
such conduct has occurred shall be in the sole discretion of
the Chief Executive Officer with the advice of the Senior Vice
President, Human Resources and the General Counsel.  For
purposes of this paragraph, "Cause" shall mean improper
communication of confidential information obtained in the
course of employment, material violation of Company rules,
including but not limited to a material violation of the
Company's Proprietary and Confidential Information Policy or a
material violation of the Company's Code of Conduct if you had
continued to be employed by the Company.

     Please signify your agreement with the above by signing on
the line below and returning a copy of this agreement to me.

                              THE READER'S DIGEST
                              ASSOCIATION, INC.

                             By:/s/ Suzanne Pilnick
                              Suzanne Pilnick
                              Title:  Acting Senior Vice President,
                              Strategic Planning and Human
                              Resources



Agreed and Accepted:

/s/MARTIN J. PEARSON
Martin J. Pearson

Dated:  August 28, 1997




<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

BUSINESS SEGMENT FINANCIAL INFORMATION
<TABLE>
<CAPTION>
 
                                                                                        Years ended June 30,
                                                                                 ----------------------------------
In millions                                                                        1997(3)      1996(4)      1995
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>          <C>          <C>
Revenues
     Reader's Digest Magazine                                                    $  729.2     $  739.8     $  732.9
     Books and Home Entertainment Products                                        1,850.5      2,099.4      2,099.8
     Special Interest Magazines                                                      81.9         91.9         95.6
     Other Businesses                                                               181.0        170.6        143.9
     Intersegment(1)                                                                 (3.6)        (3.6)        (3.7)
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $2,839.0     $3,098.1     $3,068.5
- -------------------------------------------------------------------------------------------------------------------
Operating profit
     Reader's Digest Magazine                                                    $   42.7     $   11.2     $   78.3
     Books and Home Entertainment Products                                          175.6        192.0        339.3
     Special Interest Magazines                                                       0.4        (21.1)        (0.8)
     Other Businesses                                                                22.5         (9.9)        31.1
     Corporate Expense                                                              (48.4)       (62.9)       (56.0)
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $  192.8     $  109.3     $  391.9
- -------------------------------------------------------------------------------------------------------------------
Identifiable assets
     Reader's Digest Magazine                                                    $  410.4     $  358.3     $  365.0
     Books and Home Entertainment Products                                          881.8        981.1        973.7
     Special Interest Magazines                                                      76.4         66.4         88.6
     Other Businesses                                                                75.1         76.9         51.0
     Corporate(2)                                                                   200.1        421.4        480.4
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $1,643.8     $1,904.1     $1,958.7
- -------------------------------------------------------------------------------------------------------------------
Depreciation and amortization
     Reader's Digest Magazine                                                    $   11.2     $   11.8     $   11.6
     Books and Home Entertainment Products                                           27.8         30.4         27.8
     Special Interest Magazines                                                       2.0          1.6          2.4
     All other                                                                        5.7          5.0          2.9
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $   46.7     $   48.8     $   44.7
- -------------------------------------------------------------------------------------------------------------------
Capital expenditures
     Reader's Digest Magazine                                                    $   22.9     $   14.7     $   13.6
     Books and Home Entertainment Products                                           75.9         36.8         32.9
     All other                                                                       11.8          8.1          3.8
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $  110.6     $   59.6     $   50.3
===================================================================================================================

GEOGRAPHIC FINANCIAL INFORMATION
                                                                                        Years ended June 30,
                                                                                 ----------------------------------
In millions                                                                          1997(3)      1996(4)      1995
Revenues
     United States                                                               $1,236.4     $1,278.9     $1,196.9
     Europe                                                                       1,172.2      1,379.7      1,455.8
     Pacific and Other Markets                                                      439.8        445.6        424.9
     Interarea                                                                       (9.4)        (6.1)        (9.1)
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $2,839.0     $3,098.1     $3,068.5
- -------------------------------------------------------------------------------------------------------------------
Revenues interarea
     United States                                                               $    2.9     $    3.2     $    4.3
     Europe                                                                           5.3          2.4          3.2
     Pacific and Other Markets                                                        1.2          0.5          1.6
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $    9.4     $    6.1     $    9.1
- -------------------------------------------------------------------------------------------------------------------
Operating profit
     United States                                                               $  133.8     $   16.6     $  151.7
     Europe                                                                          94.1        110.0        225.5
     Pacific and Other Markets                                                       13.3         45.6         70.7
     Corporate Expense                                                              (48.4)       (62.9)       (56.0)
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $  192.8     $  109.3     $  391.9
- -------------------------------------------------------------------------------------------------------------------
Identifiable assets
     United States                                                               $  661.0     $  664.9     $  587.6
     Europe                                                                         542.2        563.4        669.4
     Pacific and Other Markets                                                      240.5        254.4        221.3
     Corporate(2)                                                                   200.1        421.4        480.4
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $1,643.8     $1,904.1     $1,958.7
===================================================================================================================
</TABLE>
(1)Intersegment sales are included in the company's Other Businesses segment.

(2)Corporate assets consist primarily of cash and cash equivalents, short-term
investments, marketable securities and other long-term investments.

(3)Operating profit for 1997 reflects the allocation of other operating items of
$35.0 to the business segment and geographic financial information as follows
(refer to note TWO in Notes to Consolidated Financial Statements for further
information):  Reader's Digest Magazine $5.6, Books and Home Entertainment
Products $25.5, Other Businesses $0.5, Corporate Expense $3.4, and United States
$15.3, Europe $7.4, and Pacific and Other Markets $8.9.

(4)Operating profit for 1996 has been restated in the current year to reflect
the allocation of other operating items of $235.0 to the business segment and
geographic financial information as follows (refer to note TWO in Notes to
Consolidated Financial Statements for further information):  Reader's Digest
Magazine $37.6, Books and Home Entertainment Products $130.1, Special Interest
Magazines $21.4, Other Businesses $42.1, Corporate Expense $3.8, and United
States $151.0, Europe $63.5, and Pacific and Other Markets $16.7.

12
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

MANAGEMENT'S DISCUSSION AND ANALYSIS

Dollars in millions, except per share data

Management's discussion and analysis as it pertains to geographic and business
segment information has been written excluding the effects of the 1997 fourth
quarter charges of $35.0 and the 1996 third quarter charges of $245.0
(together, referred to as the operating charges) in order to analyze the results
on a comparable basis. In addition, in 1996 reported results include $10.0 of
savings recognized as a result of the finalization of the company's lease
termination program in the United Kingdom.

o Results of Operations

1997 v. 1996  Worldwide revenues for 1997 decreased to $2,839.0, or by 8%,
compared with $3,098.1 for 1996. Excluding the adverse effect of changes in
foreign currency exchange rates, revenues decreased 7%. Revenues declined in all
geographic areas, particularly in the company's European operations. The
decrease in revenues was principally due to lower unit sales, and, to a lesser
extent, lower-priced product offerings and sales of a lower-priced product mix
in Books and Home Entertainment Products. External factors, including weak
European economies and increased competitive pressures globally, impacted
revenues. Tactical implementation of many simultaneous strategic initiatives,
including varying the quantity and frequency of promotional mailings, moderating
product pricing and introducing greater promotion variety and less aggressive
sweepstakes, also contributed to lower worldwide revenues in 1997.

     Worldwide operating profit increased to $192.8 in 1997, compared with
$109.3 in 1996. The 1997 and 1996 results reflect operating charges of $35.0
($22.2 after tax, or $0.21 per share) and $245.0 ($169.8 after tax, or $1.57 per
share), respectively. Excluding the effects of the operating charges, worldwide
operating profit decreased by 36% in 1997, compared with the same period a year
ago. These operating results reflect the impact of lower revenues and higher
inventory write-offs as a result of lower customer response to third and fourth
quarter promotional mailings, partially offset by the benefits of cost-
containment initiatives.

     The company reported net income of $133.5, or $1.24 per share in 1997,
compared with $80.6, or $0.73 per share in 1996. Excluding the effects of the
operating charges, earnings per share decreased 37% to $1.45 in 1997, compared
with $2.30 in 1996, which includes the benefit of $0.09 per share due to the
savings recognized as a result of the finalization of the company's lease
termination program in the United Kingdom.

     1996 v. 1995  Worldwide revenues in 1996 were about even at $3,098.1,
compared with the prior year. Slightly higher prices and sales of a higher-
priced product mix were offset by slight declines in volume. Higher revenues in
the United States and Pacific and Other Markets were offset by lower revenues in
Europe.

     Worldwide operating profit decreased from $391.9 in 1995 to $109.3, or by
72%, in 1996. Excluding the effect of the third quarter charges, worldwide
operating profit decreased to $354.3, or by 10%, which includes $10.0 of savings
recognized as a result of the finalization of the company's lease termination
program in the United Kingdom. Operating profit decreased due to higher paper
and postage costs and unfavorable results in the company's European operations.

     Earnings per share declined 69% to $0.73 in 1996, compared with $2.35 in
1995. Excluding the effect of the third quarter charges, earnings per share
decreased to $2.30, or by 2%, in 1996, which includes the benefit of $0.09 per
share due to the savings recognized as a result of the finalization of the
company's lease termination program in the United Kingdom. Earnings per share
declined less than operating profit due to a lower effective tax rate, excluding
the effect of other operating items, and the reduction in outstanding shares due
to the company's share repurchase program.

Other Income, Net

1997 v. 1996  Other income, net for 1997 decreased to $17.4, compared with $28.4
a year ago. This decrease was primarily because of lower interest income ($11.4
in 1997, compared with $21.5 in 1996), lower gains on the sales of certain
investments ($7.0 in 1997, compared with $15.8 in 1996), and higher interest
expense ($7.0 in 1997, compared with $2.4 in 1996), which were partially offset
by higher gains on foreign exchange transactions and hedging activity ($8.5 in
1997, compared with a loss of $6.1 in 1996).

     1996 v. 1995 Other income, net decreased in 1996 to $28.4, compared with
$30.6 in 1995. The primary contributor to this decrease was lower interest
income ($21.5 in 1996, compared with $40.1 in 1995), partially offset by higher
gains on the sales of certain investments ($15.8 in 1996, compared with $8.9 in
1995) and lower expense related to losses on foreign exchange transactions and
hedging activity ($6.1 in 1996, compared with $10.3 in 1995).

Income Taxes

1997 v. 1996  The overall effective tax rate for 1997 was 36.5%, compared with a
reported rate of 41.5% for 1996. Excluding the effects of other operating items,
the effective tax rate was 36.5% and 35.5% in 1997 and 1996, respectively. The
lower effective rate in 1996 was primarily attributable to favorable settlements
relating to prior years.

     1996 v. 1995  The company reduced its overall effective tax rate, excluding
the effect of other operating items, to 35.5% in 1996 from 37.5% in 1995. This
decrease was primarily attributable to favorable settlements relating to prior
years, as well as effective tax planning.

o Geographic Areas

1997 OPERATING PROFIT BY GEOGRAPHIC AREA

                [PIE CHART]
Pacific and
Other Markets 8%
United States 55%
Europe 37%

Excludes other operating items and Corporate Expense.

                                                                              13
<PAGE>
 
Operating Profit by Geographic Area
<TABLE>
<CAPTION>
                                         Other
                                 As    operating    As
1997                          reported   items   adjusted
- ---------------------------------------------------------
<S>                          <C>         <C>     <C>
United States                   $133.8   $ 15.3    $149.1
Europe                            94.1      7.4     101.5
Pacific and Other Markets         13.3      8.9      22.2
Corporate Expense                (48.4)     3.4     (45.0)
- ---------------------------------------------------------
                                $192.8   $ 35.0    $227.8
=========================================================
<CAPTION> 
                                          Other
                                 As     operating    As
1996(1)                       reported    items   adjusted
- ---------------------------------------------------------
<S>                          <C>         <C>     <C>
United States                   $ 16.6   $151.0    $167.6
Europe                           110.0     63.5     173.5
Pacific and Other Markets         45.6     16.7      62.3
Corporate Expense                (62.9)     3.8     (59.1)
                                $109.3   $235.0    $344.3
=========================================================
</TABLE>

(1)Results for 1996 include the effects of third quarter charges ($245.0) and
fourth quarter savings on the finalization of the company's lease termination
program in the United Kingdom ($10.0).

United States

1997 v. 1996  Revenues in the United States decreased from $1,278.9 in 1996 to
$1,236.4, or by 3%, in 1997. This decrease was primarily attributable to lower
unit sales in Books and Home Entertainment Products. Revenues were also
adversely affected by the exclusion of revenues due to the sale of Travel
Holiday magazine in the third quarter of 1996. Within Books and Home
Entertainment Products, the lower unit sales were principally caused by declines
in Condensed Books and music products. The decrease in Condensed Books and music
products sales was caused by lower customer response to promotional offers.
Operating profit decreased 11% to $149.1 in 1997 compared with $167.6 in 1996
due to lower revenues and lower customer response to promotional mailings,
partially offset by lower paper costs and the benefit of cost-containment
initiatives.

     1996 v. 1995  Revenues in the United States increased in 1996 to $1,278.9,
or by 7%, compared with 1995. Books and Home Entertainment Products accounted
for 6% of this increase. Within Books and Home Entertainment Products, the
increase was attributable to higher revenues in general books, due to a higher-
priced product mix, the launch of a new illustrated book series and higher music
product revenues, which was partially attributable to increased membership in
music series. Revenues also increased in Other Businesses due to higher sales at
QSP. Operating profit increased 11% to $167.6 in 1996, compared with 1995, due
to higher revenues and the benefit of cost-containment initiatives, partially
offset by higher paper and postage costs.

Europe
1997 v. 1996  Revenues in Europe decreased from $1,379.7 in 1996 to $1,172.2, or
by 15%, in 1997. Excluding the adverse effect of changes in foreign currency
exchange rates, revenues decreased 12%. The decrease in revenues was primarily
due to lower unit sales, and, to a lesser extent, lower-priced product offerings
and sales of a lower-priced product mix within Books and Home Entertainment
Products. Revenues declined in all product lines within Books and Home
Entertainment Products, except for video products. Operating profit decreased
from $173.5 in 1996 to $101.5, or by 41%, in 1997. Current year results were
affected by increased competitive pressures, the continuing general weakness in
European economies, and the company's ongoing actions to restore long-term
growth in this region. These actions include the selective modification of the
number of promotional mailings and mail quantity in a given mailing, variation
of promotional formats, and moderation of product prices. The impact of these
items was partially offset by the benefit of lower product returns and bad
debts, and the implementation of cost-containment initiatives.

     1996 v. 1995  Revenues in Europe decreased from $1,455.8 in 1995 to
$1,379.7, or by 5%, in 1996. Excluding the favorable effects of foreign currency
exchange rates, revenues declined 8%. This decline was attributable primarily to
lower volume in Books and Home Entertainment Products, including Condensed
Books, general books and series books. Operating profit decreased from $225.5 in
1995 to $173.5, or by 23%, in 1996. These results reflect the company's
investment in restaging its European operations, lower customer response rates
to some of the company's promotional mailings in a number of markets and general
weakness in European economies. Higher paper costs also contributed to the
operating profit decline.

Pacific and Other Markets

1997 v. 1996  Revenues in Pacific and Other Markets decreased from $445.6 in
1996 to $439.8, or by 1%, in 1997. This decrease was caused by lower Books and
Home Entertainment Products revenues; however, increased Reader's Digest
Magazine circulation revenues in new countries offset almost three-quarters of
this decline. Within Books and Home Entertainment Products, the decline in
revenues was due to lower-priced product offerings and sales of a lower-priced
product mix, as well as lower unit sales in 1997, primarily in Condensed Books
and general books. Higher revenues in Latin America, reflecting product
expansion in Brazil and Argentina, were offset primarily by significant revenue
declines in South Africa, because of substantially lower mail quantities and
customer response rates and the country's economic climate, and in Australia,
due to lower customer response to promotional mailings, including the effect of
promotional mailing variations, and increased competitive pressures. Operating
profit decreased 64% in 1997 to $22.2, primarily because of higher proportionate
promotional spending, continuing investments in new country expansion, and
higher inventory write-offs as a result of the lower customer response rates.

14
<PAGE>
 
     1996 v. 1995  Revenues in Pacific and Other Markets increased from $424.9
in 1995 to $445.6, or by 5%, in 1996. Excluding the unfavorable effects of
foreign exchange, revenues increased 10%. This increase was attributable to
Books and Home Entertainment Products, Reader's Digest Magazine and Other
Businesses. Within Books and Home Entertainment Products, excluding the
unfavorable effects of foreign currency exchange rates, all product lines
reported revenue increases due primarily to higher prices and a higher-priced
product mix. For Reader's Digest Magazine the increase was primarily
attributable to increased circulation revenues. Revenues for Other Businesses
increased due to the acquisition of QSP Canada. Operating profit decreased 12%
in 1996 to $62.3. The decrease in operating profit was primarily attributable to
higher paper costs, lower response rates to promotional mailings and formats in
South Africa and investments in new countries.

o Business Segments

1997 OPERATING PROFIT BY BUSINESS SEGMENT

        [PIE CHART]

Other Business 8%
Readers Digest Magazine 18%
Books and Home
Entertainment
Products 74%

Excludes other operating items and Corporate Expense.


Operating Profit by Business Segment

<TABLE>
<CAPTION>
                                                    Other
                                            As    operating    As
1997                                     reported   items   adjusted
- -------------------------------------------------------------------- 
<S>                                     <C>         <C>     <C> 
Reader's Digest Magazine                   $ 42.7   $  5.6    $ 48.3
Books and Home
     Entertainment Products                 175.6     25.5     201.1
Special Interest
     Magazines                                0.4       --       0.4
Other Businesses                             22.5      0.5      23.0
Corporate Expense                           (48.4)     3.4     (45.0)
- -------------------------------------------------------------------- 
                                           $192.8   $ 35.0    $227.8
==================================================================== 
<CAPTION> 
                                                     Other
                                            As     operating    As   
1996(1)                                  reported    items   adjusted
- --------------------------------------------------------------------- 
<S>                                     <C>         <C>     <C> 
Reader's Digest Magazine                   $ 11.2   $ 37.6     $ 48.8
Books and Home                                               
     Entertainment Products                 192.0    130.1      322.1
Special Interest                                             
     Magazines                              (21.1)    21.4        0.3
Other Businesses                             (9.9)    42.1       32.2
Corporate Expense                           (62.9)     3.8      (59.1)
- --------------------------------------------------------------------- 
                                           $109.3   $235.0     $344.3
=====================================================================
</TABLE>

(1)Results for 1996 include the effects of third quarter charges ($245.0) and
fourth quarter savings on the finalization of the company's lease termination
program in the United Kingdom ($10.0).

Reader's Digest Magazine

1997 v. 1996  Revenues for Reader's Digest Magazine decreased from $739.8 in
1996 to $729.2, or by 1%, in 1997. Circulation revenues were about even year-
over-year, and advertising revenues increased slightly from the prior year,
excluding the adverse effect of changes in foreign currency exchange rates.
Increased circulation levels in Latin America, Eastern Europe and Thailand were
offset by lower paid copies in several European countries and the United States.
The increase in advertising revenues was attributable to a higher number of
advertising pages sold in Pacific and Other Markets and the United States,
offset by a lower number of pages in Europe, and, to a lesser extent, a higher
average price per page in the United States offset by a lower average price per
page in Pacific and Other Markets. Operating profit for Reader's Digest Magazine
decreased in 1997 to $48.3 compared with $48.8 in 1996. The decrease reflects
lower revenues, increased promotional spending and investments in new countries,
partially offset by lower paper costs and the benefit of cost-containment
initiatives.

     1996 v. 1995  Revenues for Reader's Digest Magazine remained about even at
$739.8 in 1996. The slight increase was primarily due to higher advertising
revenues. The increase in advertising revenues was attributable to higher rates,
and, to a lesser extent, higher advertising pages. Advertising pages increased
in the United States and Pacific and Other Markets but declined in Europe.
Circulation revenues remained even. Lower circulation levels were offset by
higher subscription pricing. Increased circulation levels in Pacific and Other
Markets were more than offset by decreased circulation levels in Europe.
Subscription price increases in Europe and Pacific and Other Markets were
partially offset by lower average subscription prices in the United States
consistent with the company's long-term growth strategy. Operating profit for
Reader's Digest Magazine decreased in 1996 to $48.8 compared with $78.3 in 1995
due primarily to higher paper and postage costs and increased promotional
spending to retain high-quality subscribers who purchase the company's other
products.

                                                                              15
<PAGE>
 
Books and Home Entertainment Products

1997 v. 1996  Revenues for Books and Home Entertainment Products decreased from
$2,099.4 in 1996 to $1,850.5, or by 12%, in 1997, principally attributable to
the company's European operations. Excluding the adverse effect of changes in
foreign currency exchange rates, revenues decreased 10%. Most product lines
reported significantly lower revenues, primarily due to lower unit sales, and,
to a lesser extent, lower-priced product offerings and sales of a lower-priced
product mix. External factors, including weak European economies and increased
competitive pressures globally, impacted revenues. Tactical implementation of
many simultaneous strategic initiatives, including varying the quantity and
frequency of promotional mailings, moderating product pricing and introducing
greater promotion variety and less aggressive sweepstakes, contributed to lower
revenues in 1997. Operating profit for Books and Home Entertainment Products
decreased in 1997 to $201.1 compared with $322.1 in 1996. These operating
results were affected by the impact of the company's strategic actions to
restore long-term growth in Europe, lower than anticipated responses to
promotional mailings in Pacific and Other Markets, higher inventory write-offs
as a result of lower customer response to promotional mailings in the third and
fourth quarter, and lower customer response to Condensed Books promotional
mailings.

     1996 v. 1995  Revenues for Books and Home Entertainment Products were even
at $2,099.4 in 1996, compared with 1995. Higher prices and sales of a higher-
priced product mix, and, to a lesser extent, the favorable effect of changes in
foreign currency exchange rates, were offset by a decrease in unit sales. Higher
unit sales in the United States and Pacific and Other Markets were more than
offset by lower unit sales in Europe. Globally, revenues for series books, music
and video products reported healthy gains, offset by substantially lower
revenues for general books and Condensed Books. Operating profit for Books and
Home Entertainment Products decreased in 1996 to $322.1 compared with $339.3 in
1995 principally due to lower levels of customer response in Europe offset by
strong performance in the United States. Higher paper and postage costs also
reduced profitability.

Special Interest Magazines

1997 v. 1996  Revenues for Special Interest Magazines decreased from $91.9 in
1996 to $81.9, or by 11%, in 1997. This decrease was primarily attributable to
the exclusion of revenues due to the sale of Travel Holiday magazine in the
third quarter of 1996. Excluding prior year revenues from Travel Holiday,
revenues increased 8% in 1997 compared with 1996. The acquisition of Walking
magazine in the third quarter of 1997 accounted for 3% of the increase in
revenues. Revenues also increased due almost equally to higher circulation
levels and advertising pages sold in 1997. Operating performance improved in
1997 compared with 1996 primarily reflecting the increases in circulation and
advertising revenues.

     1996 v. 1995  Revenues for Special Interest Magazines decreased in 1996 to
$91.9, or by 4%, compared with the prior year. This decrease was primarily
attributable to the exclusion of revenues due to the sale of Travel Holiday
magazine in the third quarter of 1996. Excluding results for Travel Holiday,
circulation revenues increased slightly due primarily to higher subscription
pricing while advertising revenues remained about even compared with the prior
year. Operating performance improved in 1996 compared with 1995 primarily due to
lower advertising sales expenses.

Other Businesses

1997 v. 1996  Revenues for Other Businesses, net of intersegment sales,
increased in 1997 to $177.4, or by 6%, compared with the prior year, primarily
due to growth in the merchandise catalog business in the United Kingdom, higher
sales at QSP in the United States and the introduction of a merchandise catalog
business in the United States. Operating profit decreased because of costs
associated with the launch of the company's World Wide Web navigation service,
LookSmart, in 1997 and higher proportionate promotional costs associated with
the launch of the catalog business in the United States, which were partially
offset by increased profits at QSP.

     1996 v. 1995 Revenues for Other Businesses, net of intersegment sales,
increased in 1996 to $167.0, or by 19%, compared with the prior year, primarily
due to higher sales at QSP in the United States and the acquisition of QSP
Canada. Operating profit increased because of magazine subscription growth at
QSP, offset by higher paper costs.

Corporate Expense

Corporate Expense in 1997 decreased 24% to $45.0 compared with $59.1 in 1996 due
principally to lower recruiting and relocation expenses and the benefit of cost-
containment initiatives. Corporate Expense in 1996 of $59.1 increased 6%
compared with $56.0 in the prior year primarily due to higher recruiting and
relocation expenses offset by the benefit of cost-containment initiatives.

16
<PAGE>
 
o Forward-Looking Information

In the third quarter of 1997, the company launched a strategic investment
program of initiatives to be completed over a three-year period. The majority of
this spending may negatively impact operating results, particularly in fiscal
1998; however, in fiscal 1999 and 2000 it is expected that operating results
should improve compared to 1998 as the effect of the spending will be offset by
the returns from these initiatives. The program comprises various projects,
including increased implementation of creative promotional programs, product
development initiatives, selective programs to moderate price increases,
innovative uses of technology, such as data mining, and the realignment of
business processes and operations. The investment program spending is being
adjusted as the company continues to move on specific initiatives.

     As part of the strategy associated with the investment program, the company
is internally emphasizing growth in number of customers, retention of customers,
conversion of customers to multi-product long-term buyers, generation of new
customers, and growth in revenues, operating profit and long-term cash flow.

     Operating results for fiscal 1998 are expected to be below 1997 levels, due
to spending related to the investment program and poor business performance in
the second half of 1997 that reduced the number of customers carried into 1998.
The company expects to record additional charges in fiscal 1998 associated with
the realignment of business processes and operations as the program is
finalized. Excluding the effect of charges, first quarter fiscal 1998 earnings
per share are forecast to be significantly lower than the first quarter of
fiscal 1997.

     The statements contained in this report, if not historical, are forward-
looking statements, which involve risks and uncertainties that could cause
actual results to differ materially from the financial results described in the
forward-looking statements. These risks and uncertainties include the ability of
the company to respond to competitive pressures, the level and rate of progress
in the company's program to stabilize and restore growth in its operations, the
effect of worldwide paper and postage costs, and the ability of the company to
achieve earnings per share growth through internal investment, strategic
alliances, joint ventures and other methods. The success of the company's
program is in turn dependent on factors such as the effectiveness of the
company's marketing strategies to stabilize and grow its customer base and
improve customer response rates, especially the impact of modified and varied
promotional formats on customer responses, the ability to identify customer
trends, the ability to expand into new channels of distribution, the
effectiveness of moderation of prices, the cost and effectiveness of the
realignment of business processes and operations, the evolution of the company's
organizational and structural capabilities, as well as the appeal of the
company's mix of products, the accuracy of management's assessment of the
current status of the company's business, and general economic conditions.

o Liquidity and Capital Resources

Cash and cash equivalents, short-term investments and marketable securities
decreased $271.8 to $102.4 at June 30, 1997, compared with $374.2 at June 30,
1996. This decrease was primarily due to dividend payments ($193.3), the
repurchase of 1.7 million shares of Class A nonvoting common stock ($66.3) and
capital expenditures ($110.6), exceeding cash provided by operations ($97.3).

     The 1997 full-year dividend payment increased to $1.80 per share, or by 3%
compared with 1996. In 1997, the company kept its quarterly dividend on common
stock at $0.45 per share, consistent with 1996 levels. On July 11, 1997, the
company announced a reduction in its quarterly dividend to $0.225 per share.

     Capital expenditures in 1997 amounted to $110.6 and were primarily for the
acquisition of new office facilities to consolidate premises in the United
Kingdom and for management information systems equipment.

     In the fourth quarter of 1997, the company entered into an agreement with
The Chase Manhattan Bank for a line of credit of $75.0 (the line of credit) for
a term of one year to be used for general corporate purposes. The loans under
the line of credit are payable on demand and bear interest at a floating rate
based on the cost of funds of the bank plus a margin.

     The company is a party to a Competitive Advance and Revolving Credit
Facility Agreement dated as of November 12, 1996, with a syndicate of domestic
and foreign banks (the credit agreement). The credit agreement, which has a term
of five years, permits competitive advance and revolving credit borrowings of up
to $400.0 by the company and its designated subsidiaries. Interest rates can be
based on:  the prime rate, the federal funds rate, the London Interbank Offered
Rate (LIBOR), and money market rates. The proceeds of the borrowings are to be
used for general corporate purposes, including acquisitions, share repurchases
and commercial paper backup. The credit agreement contains certain restrictions
on incurrence of debt, liens and guarantees of indebtedness. The company must
also comply with certain financial covenants, including a calculation of
consolidated tangible net worth. There were no borrowings outstanding under the
line of credit or the credit agreement.

     The company believes that its liquidity, capital resources, cash flow and
borrowing capacity are sufficient to fund normal capital expenditures, working
capital requirements, the payment of dividends, the company's share repurchase
program, and present plans to expand existing product lines in existing markets,
to identify and develop new products and markets, and to enter into strategic
alliances and make small acquisitions.

                                                                              17
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                        Years ended June 30,
                                                   ----------------------------
In millions, except per share data                     1997      1996      1995
- -------------------------------------------------------------------------------
<S>                                                <C>       <C>       <C>
Revenues                                           $2,839.0  $3,098.1  $3,068.5
Product, distribution and editorial expense         1,026.7   1,079.8   1,049.7
Promotion, marketing and administrative expense     1,584.5   1,674.0   1,626.9
Other operating items                                  35.0     235.0        --
- -------------------------------------------------------------------------------
Operating profit                                      192.8     109.3     391.9



Other income, net                                      17.4      28.4      30.6
- -------------------------------------------------------------------------------
Income before provision for income taxes              210.2     137.7     422.5



Provision for income taxes                             76.7      57.1     158.5
- -------------------------------------------------------------------------------

Net income                                         $  133.5  $   80.6  $  264.0
- -------------------------------------------------------------------------------

Earnings per share                                 $   1.24  $   0.73  $   2.35
- -------------------------------------------------------------------------------

Average common shares outstanding                     106.7     107.9     112.0
===============================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

18
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED BALANCE SHEETS
<TABLE> 
<CAPTION> 
                                                                         June 30,
                                                                  -------------------
In millions                                                           1997       1996
- -------------------------------------------------------------------------------------
<S>                                                               <C>        <C>
Assets
Current assets:
Cash and cash equivalents                                         $   69.1   $  258.1
Receivables, net                                                     426.3      412.4
Inventories                                                          167.8      204.4
Prepaid expenses and other current assets                            262.6      329.2
- -------------------------------------------------------------------------------------
Total current assets                                                 925.8    1,204.1

Marketable securities                                                 30.7       97.2
Other long-term investments                                           42.3       39.8
Property, plant and equipment, net                                   314.8      261.5
Intangible assets, net                                                59.1       58.4
Other noncurrent assets                                              271.1      243.1
- -------------------------------------------------------------------------------------

Total assets                                                      $1,643.8   $1,904.1
- -------------------------------------------------------------------------------------

Liabilities and stockholders' equity
Current liabilities:
Accounts payable                                                  $  211.8   $  204.0
Accrued expenses                                                     373.6      457.3
Income taxes payable                                                  22.1       67.3
Unearned revenue                                                     356.5      354.9
Other current liabilities                                             49.1       45.0
- -------------------------------------------------------------------------------------
Total current liabilities                                          1,013.1    1,128.5

Postretirement and postemployment benefits other than pensions       153.3      147.5
Other noncurrent liabilities                                         131.4      149.2
- -------------------------------------------------------------------------------------

Total liabilities                                                  1,297.8    1,425.2
- -------------------------------------------------------------------------------------

Stockholders' equity:
Capital stock                                                         29.0       28.4
Paid-in capital                                                      141.8      138.3
Retained earnings                                                    924.2      984.0
Foreign currency translation adjustment                              (33.4)     (14.2)
Net unrealized losses on certain investments                          (0.3)      (1.3)
Treasury stock, at cost                                             (715.3)    (656.3)
- -------------------------------------------------------------------------------------

Total stockholders' equity                                           346.0      478.9
- -------------------------------------------------------------------------------------

Total liabilities and stockholders' equity                        $1,643.8   $1,904.1
=====================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

                                                                              19
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
 
                                                         Years ended June 30,
                                                     ---------------------------
In millions                                             1997      1996      1995
- --------------------------------------------------------------------------------
<S>                                                  <C>       <C>       <C>
Cash flows from operating activities
Net income                                           $ 133.5   $  80.6   $ 264.0
Depreciation and amortization                           46.7      48.8      44.7
Gain on marketable securities and investments           (7.0)    (15.8)     (8.9)
Changes in assets and liabilities:
     Accounts receivable, net                          (27.5)    (26.1)      6.8
     Inventories                                        20.2     (25.7)    (15.7)
     Unearned revenue                                    7.7       5.3      (5.4)
     Accounts payable and accrued expenses             (33.7)    157.0      23.7
     Other, net                                        (42.6)   (111.9)    (56.9)
- --------------------------------------------------------------------------------
Net change in cash due to operating activities          97.3     112.2     252.3
- --------------------------------------------------------------------------------

Cash flows from investing activities
Proceeds from maturities and sales of marketable
     securities and short-term investments             107.3     393.1     405.8
Purchases of marketable securities and short-term
     investments                                       (23.1)   (194.3)   (144.2)
Capital expenditures                                  (110.6)    (59.6)    (50.3)
Proceeds from other long-term investments, net           2.1      13.3       4.3
Other, net                                              (8.1)     (2.1)    (10.0)
- --------------------------------------------------------------------------------

Net change in cash due to investing activities         (32.4)    150.4     205.6
- --------------------------------------------------------------------------------

Cash flows from financing activities
Dividends paid                                        (193.3)   (190.1)   (175.5)
Common stock repurchased                               (66.3)    (62.9)   (280.2)
Other, net                                              13.5      37.8      15.4
- --------------------------------------------------------------------------------

Net change in cash due to financing activities        (246.1)   (215.2)   (440.3)
- --------------------------------------------------------------------------------

Effect of exchange rate changes on cash                 (7.8)     (3.9)     13.8
- --------------------------------------------------------------------------------

Net change in cash and cash equivalents               (189.0)     43.5      31.4

Cash and cash equivalents at beginning of year         258.1     214.6     183.2
- --------------------------------------------------------------------------------

Cash and cash equivalents at end of year             $  69.1   $ 258.1   $ 214.6
- --------------------------------------------------------------------------------

Supplemental information
Cash paid for interest                               $   5.3   $   2.0   $   1.4
Cash paid for income taxes                           $  72.2   $ 158.5   $ 168.8
================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

20
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF CHANGES
IN STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                               Capital Stock                                             Net    
                                    -------------------------------                       Foreign     Unrealized 
                                                        Unamortized                       Currency     (Losses)
                                    Preferred   Common  Restricted   Paid-In   Retained  Translation   Gains on    Treasury
In millions, except per share data    Stock     Stock     Stock      Capital   Earnings   Adjustment  Investments   Stock     Total
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                          <C>          <C>         <C>       <C>       <C>           <C>          <C>           <C>        <C> 
Balance at June 30, 1994              $28.8      $1.4     $(0.6)     $ 90.3    $1,005.0    $(22.1)      $11.9     $(323.7)  $ 791.0
Net income                               --        --        --          --       264.0        --          --          --     264.0
Translation adjustment                   --        --        --          --          --      21.8          --          --      21.8
Common stock repurchased                 --        --        --          --          --        --          --      (280.2)   (280.2)

Common stock issued under                                    
various plans                            --        --      (0.1)       28.0          --        --          --        (1.4)     26.5
Dividends on common stock                                                                                   
($1.55 per share)                        --        --        --          --      (174.2)       --          --          --    (174.2)

Dividends on preferred                                                                                      
 stock                                   --        --        --          --        (1.3)       --          --          --      (1.3)

Net unrealized losses on                                                                                    
 certain                                                                                                    
investments, net of tax                  --        --        --          --          --        --        (6.8)         --      (6.8)


- -----------------------------------------------------------------------------------------------------------------------------------
Balance at June 30, 1995              $28.8      $1.4     $(0.7)     $118.3    $1,093.5    $ (0.3)      $ 5.1     $(605.3)  $ 640.8


Net income                               --        --        --          --        80.6        --          --          --      80.6
Translation adjustment                   --        --        --          --                 (13.9)         --          --     (13.9)

Common stock repurchased                 --        --        --          --          --        --          --       (62.9)    (62.9)

Common stock issued under                                                                                   
various plans                            --        --      (1.1)       20.0          --        --          --        11.9      30.8
Dividends on common stock                          
($1.75 per share)                        --        --         --         --      (188.8)       --          --          --    (188.8)

Dividends on preferred                     
 stock                                   --        --         --         --        (1.3)       --          --          --      (1.3)

Net unrealized losses on
 certain
investments, net of tax                  --        --          --        --          --        --        (6.4)         --      (6.4)


- -----------------------------------------------------------------------------------------------------------------------------------
Balance at June 30, 1996              $28.8      $1.4       $(1.8)   $138.3    $  984.0    $(14.2)      $(1.3)    $(656.3)  $ 478.9


Net income                               --        --          --        --       133.5        --          --          --     133.5
Translation adjustment                   --        --          --        --        --       (19.2)         --          --     (19.2)

Common stock repurchased                 --        --          --        --        --          --          --       (66.3)    (66.3)

Common stock issued under                          
various plans                            --        --         0.6       3.5        --          --          --         7.3      11.4
Dividends on common stock                          
($1.80 per share)                        --        --          --        --    (192.0)         --          --          --    (192.0)

Dividends on preferred                                                                                                       
 stock                                   --        --          --        --      (1.3)         --          --          --      (1.3)

Net unrealized gains on                            
 certain                                           
investments, net of tax                  --        --          --        --        --          --         1.0          --       1.0

- -----------------------------------------------------------------------------------------------------------------------------------

Balance at June 30, 1997              $28.8      $1.4       $(1.2)    $141.8 $  924.2      $(33.4)      $(0.3)    $(715.3)  $ 346.0
===================================================================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

                                                                              21
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Dollars in millions, except per share data

o ONE  Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of The
Reader's Digest Association, Inc. and its U.S. and international subsidiaries
(the company). All significant intercompany accounts and transactions have been
eliminated in consolidation.

     Certain prior year amounts have been reclassified to conform to the current
year presentation.

Use of Estimates

The preparation of consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect reported amounts in these financial statements.
Actual results could differ from those estimates.

Changes in Accounting Principles

In 1997, the company adopted Statement of Financial Accounting Standards (SFAS)
No. 121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed of." This statement requires that certain assets be
reviewed for impairment and, if impaired, remeasured at fair value, whenever
events or circumstances indicate that the carrying amount of the asset may not
be recoverable. This adoption did not have a material effect on the company's
results of operations, financial position or cash flow for 1997.

     In 1997, the company adopted the fair value disclosure requirements of SFAS
No. 123, "Accounting for Stock-Based Compensation." As permitted by this
statement, the company did not change the method of accounting for its stock
options and other stock-based employee compensation awards.

Cash and Cash Equivalents

The company considers all highly liquid debt instruments with original
maturities of three months or less to be cash equivalents.

Accounts Receivable

Accounts receivable are reflected net of allowances for returns and bad debts of
$166.2, $193.1, $227.8 and $209.5 at June 30, 1997, 1996, 1995 and 1994,
respectively. Additions to the allowances amounted to $548.7, $627.8 and $659.8
and amounts written off amounted to $575.6, $662.5 and $641.5 during the years
ended June 30, 1997, 1996 and 1995, respectively.

Inventories

Inventories are stated at the lower of cost or market, primarily determined on
the first-in, first-out (FIFO) basis. The majority of U.S. inventory is valued
on the last-in, first-out basis.

Short-Term Investments and Marketable Securities

Short-term investments and marketable securities are composed primarily of
government and corporate fixed income securities. These securities are
classified as available-for-sale and carried at fair value, based on quoted
market prices. The net unrealized gains or losses on these investments are
reported as a separate component of stockholders' equity, net of tax. While it
is the company's intent to hold such securities until maturity, management will
occasionally sell particular securities for cash flow purposes. The specific
identification method is used to compute the realized gains and losses on debt
and equity securities.

Derivative Financial Instruments

The company is exposed to the effect of foreign exchange rate fluctuations on
the U.S. dollar value of its foreign subsidiaries' income. The company purchases
foreign currency option contracts to minimize the effect of fluctuating foreign
currencies on its earnings and specifically identifiable anticipated
transactions, generally over periods ranging up to 12 months. In addition, the
company enters into forward contracts to minimize the effect of fluctuating
foreign currency exchange rates on certain foreign currency denominated assets
and liabilities. The company, as a matter of policy, does not speculate in
financial markets and therefore, does not hold financial instruments for trading
purposes.

     Foreign currency option contracts that reduce the company's exposure to the
effects of fluctuating foreign currencies on its earnings do not meet the
criteria for hedge accounting; however, option contracts that are designated as
hedges and that reduce the company's exposure to the effects of fluctuating
foreign currencies on specifically identifiable anticipated transactions, where
it is probable that the transactions will occur, meet the criteria for hedge
accounting. Forward contracts meet the criteria for hedge accounting as they are
designated as, and are effective as, hedges of specifically identified foreign
currency denominated assets and liabilities.

     Premiums on option contracts that qualify for hedge accounting are
amortized over the term of the contract and any gains at maturity are included
in other income, net. If an option contract is terminated before its maturity,
the unamortized premium associated with the contract is written off and included
in other income, net. Option contracts that do not qualify for hedge accounting
are recorded at fair market value, and changes in market value on such
instruments are included in other income, net. The carrying value of option
contracts is included in prepaid expenses and other current assets. Forward
contracts are reflected in the company's balance sheet at market value and
included in receivables, net and accounts payable, and changes in market value
on these instruments are included in other income, net.  In the event that the
underlying foreign currency denominated asset or liability is extinguished or
terminated prior to the forward contract's maturity, the company's policy is to
enter into a separate forward contract to offset any changes from that date in
market value on the original contract.

Depreciation and Amortization

Property, plant and equipment are stated at cost, except for property, plant and
equipment that have been impaired, for which the carrying amount is reduced to
the estimated fair market value. Buildings and equipment is depreciated using
the straight-line method over useful lives up to 50 years for buildings, up to
15 years for printing and fulfillment equipment and up to five years for other
equipment. Leasehold improvements are amortized using the straight-line method
over the term of the lease or the life of the improvement, whichever is shorter.

22
<PAGE>
 
Intangible Assets

Intangible assets are composed of distribution rights, contracts, subscription
lists and other intangible assets as well as the excess of costs over the fair
value of net assets of several businesses acquired. The excess of costs over the
fair value of businesses acquired is amortized, on a straight-line basis, over
varying periods, not in excess of 40 years. Other acquired intangibles are
amortized, on a straight-line basis, over their estimated useful lives, not in
excess of ten years. The company continually evaluates the recoverability of its
intangible assets to determine whether current events or circumstances warrant
adjustments to the carrying value. Such evaluation may be based on projected
income and cash flows from operations of related businesses on an undiscounted
basis as well as other economic and market variables.

Stock-Based Compensation

Compensation cost is recognized for stock-based compensation using the intrinsic
value method. Under this method, compensation cost is the excess, if any, of the
quoted market price of the stock at the grant date over the amount an employee
must pay to acquire the stock. The company's policy is to grant stock options at
fair market value at the date of grant.

Revenues

Sales of Books and Home Entertainment Products, less provisions for returns, are
recorded at the time of shipment. Sales of magazine subscriptions are recorded
as unearned revenue at the gross subscription price at the time the orders are
received. Proportionate shares of the gross subscription price are recognized as
revenues when the subscriptions are fulfilled.

Promotion Costs

Costs of direct response advertising are matched with the expected revenue
stream, generally over a period of one to 12 months. Direct response advertising
consists primarily of promotion costs incurred in connection with the
procurement of magazine subscriptions and the sale of books and other products.

     Promotion costs of $942.9, $972.5 and $945.8 were incurred for the years
ended June 30, 1997, 1996 and 1995, respectively. Prepaid promotion costs,
included in prepaid expenses and other current assets, amounted to $44.3 and
$54.2 at June 30, 1997 and 1996, respectively.

     Deferred promotion costs, included in other noncurrent assets, amounted to
$119.6 and $98.9 at June 30, 1997 and 1996, respectively.

Income Taxes

Deferred income taxes, net of appropriate valuation allowances, are recognized
for the tax consequences of temporary differences by applying enacted statutory
tax rates to differences between the financial statement carrying amounts and
the tax bases of existing assets and liabilities.

     Deferred federal income taxes have not been provided on undistributed
earnings of foreign subsidiaries as any federal taxes payable would be
substantially offset by foreign tax credits.

Earnings Per Share

Earnings per share is computed by dividing net income, less preferred stock
dividend requirements, by the weighted average number of common shares
outstanding during the year.

Foreign Currency Translation

Revenues and expenses denominated in foreign currencies are translated at
average monthly exchange rates prevailing during the year. The assets and
liabilities of international subsidiaries are translated into U.S. dollars at
the rates of exchange in effect at the balance sheet date. The resulting
translation adjustment is reflected as a separate component of stockholders'
equity.

o TWO  Other Operating Items

In the fourth quarter of 1997, the company recorded charges of $35.0 ($22.2
after tax, or $0.21 per share), relating primarily to the realignment of the
organization and operations. The company expects to record additional charges in
1998 for the realignment of business processes and operations as components of
the plan are finalized.

     The realignment of the organization and operations covers the separation of
employee positions from the worldwide workforce by the end of 1998 primarily
through involuntary severance programs. Also, included in other items in the
table below, are a contract termination relating to the discontinuance of a
distributor relationship and the discontinuance of individual products in
certain business units.

     The components of the $35.0 charge, as well as reserve balances remaining
at June 30, 1997, are:
<TABLE>
<CAPTION>
                                Total
                               Charged  Activity  Remaining
- -----------------------------------------------------------
<S>                            <C>      <C>       <C>
Employee severance benefits      $23.6      $0.2      $23.4
Other items                       11.4        --       11.4
- -----------------------------------------------------------
                                 $35.0      $0.2      $34.8
===========================================================
</TABLE>

     In the fourth quarter of 1996, the company finalized its lease termination
program in the United Kingdom at a savings of $10.0 below the provision that was
originally established as part of other operating items originally recorded in
1994, relating to losses on lease terminations and provisions for certain claims
against the company.

     In the third quarter of 1996, the company recorded total charges of $245.0
($169.8 after tax, or $1.57 per share), comprised of $204.0 related primarily to
the streamlining of the company's organizational structure and the strategic
repositioning of certain businesses and $41.0 for various claims against the
company.

     The charges related to the streamlining included the separation of
approximately 1,300 employees from the worldwide workforce through a combination
of voluntary and involuntary severance programs. Also associated with the
streamlining and included in other items in the table below, are asset write-
downs, contract terminations and the outsourcing of certain functions where it
is cost-beneficial to the company.

     The strategic repositioning related primarily to the special interest
magazines in the United States and a publishing and book club business in the
United Kingdom. As a result of this repositioning, Travel Holiday magazine was
sold in 1996, and the publishing and book club business was sold in 1997.

                                                                              23
<PAGE>
 
The components of the $204.0 charge, as well as reserve balances remaining at
June 30, 1997, are:

                             Total
                            Charged   Activity   Remaining
- ----------------------------------------------------------
Employee retirement and
     severance benefits      $104.4     $ 71.1      $ 33.3
Other items                    51.5       39.3        12.2
Business repositioning         48.1       47.4         0.7
- ----------------------------------------------------------
                             $204.0     $157.8      $ 46.2
==========================================================

o THREE  Other Income, Net
                               1997       1996        1995
- ----------------------------------------------------------
Interest income              $ 11.4     $ 21.5      $ 40.1
Interest expense               (7.0)      (2.4)       (3.3)
Gains on the sales of
     certain investments        7.0       15.8         8.9
Gain (loss) on foreign
     exchange                   8.5       (6.1)      (10.3)
Other, net                     (2.5)      (0.4)       (4.8)
- ----------------------------------------------------------
                             $ 17.4     $ 28.4      $ 30.6
==========================================================

o FOUR  Inventories
                                          1997        1996
- ----------------------------------------------------------
Raw materials                           $ 17.4      $ 33.0
Work-in-progress                          26.5        19.9
Finished goods                           123.9       151.5
- ----------------------------------------------------------
                                        $167.8      $204.4
==========================================================

     Inventories would have been $12.0 and $16.3 higher than the amounts
reported at June 30, 1997 and 1996, respectively, had the FIFO method of
inventory been used for U.S. inventory.


o FIVE  Financial Instruments

Marketable Debt Securities
                                          Unrealized  Fair
1997                              Cost      Losses    Value
- ----------------------------------------------------------- 
Debt securities
     maturing within:
     1 year                       $ 2.6      $  --    $ 2.6
     1 to 3 years                  31.1       (0.4)    30.7
- -----------------------------------------------------------  
                                  $33.7      $(0.4)   $33.3
=========================================================== 

                                         Unrealized   Fair
1996                               Cost    Losses     Value
- -----------------------------------------------------------  
Debt securities
     maturing within:
     1 year                       $18.9     $  --     $18.9
     1 to 3 years                  99.4      (2.2)     97.2
- -----------------------------------------------------------  
                                 $118.3     $(2.2)   $116.1
=========================================================== 

     The fair value of investments is based upon quoted market prices. Proceeds
from maturities and sales were $107.3, $393.1 and $405.8 for the years ended
June 30, 1997, 1996 and 1995 including realized losses of $0.7 in 1997 and gains
of $6.0 and $8.7 in 1996 and 1995, respectively. Short-term investments are
included in prepaid expenses and other current assets.

Derivative Financial Instruments

The company is a party to financial instruments with off-balance sheet risk.
These financial instruments are used in the normal course of business to manage
the company's exposure to fluctuations in foreign exchange rates.

     The company may be exposed to credit losses in the event of nonperformance
by the financial institutions that are counterparties to these instruments;
however, the company manages this exposure through specific minimum credit
standards and diversification of financial institutions with which it enters
into these derivative transactions.

     The company's derivative financial instruments involve elements of market
risk as a result of potential changes in foreign currency exchange rates. The
market risk associated with the option contracts is limited to the carrying
value of these contracts in the company's consolidated balance sheet. Since
forward contracts remain outstanding as effective hedges of existing foreign
currency exposure, the impact of potential changes in future foreign currency
exchange rates on these instruments would generally offset the related impact on
the assets and liabilities being hedged.

                    Notional/
                    Principal  Carrying  Fair
1997                 Amounts    Value    Value  Maturity
- -------------------------------------------------------- 
Forward Contracts
     Assets            $ 28.0     $28.0  $28.0      1998
     Liabilities       $ 28.0     $27.9  $27.9      1998
Option Contracts      
     Assets            $181.5     $10.5  $12.1      1998
======================================================== 

                    Notional/
                    Principal  Carrying  Fair
1996                 Amounts    Value    Value  Maturity
- -------------------------------------------------------- 
Forward Contracts
     Assets            $ 25.4     $25.4  $25.4      1997
     Liabilities       $ 25.4     $25.4  $25.4      1997
Option Contracts    
     Assets            $300.6     $ 9.6  $10.5      1997
======================================================== 

24
<PAGE>
 
o SIX  Property, Plant and Equipment
                                                   1997      1996 
- -----------------------------------------------------------------
Land                                            $  14.0   $  17.9
Buildings and building improvements               303.4     240.4
Printing and fulfillment equipment                 44.8      53.2
Furniture, fixtures and equipment                 285.9     269.0
Leasehold improvements                             21.9      23.9
- -----------------------------------------------------------------
                                                  670.0     604.4
Accumulated depreciation
     and amortization                            (355.2)   (342.9)
- -----------------------------------------------------------------
                                                $ 314.8   $ 261.5
=================================================================


o SEVEN  Intangible Assets
                                                   1997      1996 
- -----------------------------------------------------------------
Distribution rights, contracts, subscription
     lists and other                            $  71.9   $  67.8
Excess of cost over fair value of net
     assets of businesses acquired                 75.5      78.6
- -----------------------------------------------------------------
                                                  147.4     146.4
Accumulated amortization                          (88.3)    (88.0)
- -----------------------------------------------------------------
                                                 $ 59.1   $  58.4
=================================================================


o EIGHT  Pension Plans

The company and certain of its U.S. and international subsidiaries have pension
plans covering substantially all permanent employees. The plans' benefits are
based primarily on years of credited service and participants' compensation. The
plans' assets consist principally of equity and fixed income securities.

     The company's funding policy for its U.S. pension plans is to meet the
minimum requirements of the Employee Retirement Income Security Act of 1974.
Additional amounts may be approved by the company's Board of Directors from time
to time. The company's funding policy for its international pension plans is to
meet local statutory requirements. Assumptions used to determine pension costs
and projected benefit obligations are as follows:

<TABLE>
<CAPTION>
                                                                                                        U.S. Plans
                                                                                                ------------------------- 
                                                                                                 1997      1996      1995
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                                             <C>       <C>       <C> 
Discount rate                                                                                     7.8%      7.8%      7.8%
Compensation increase rate                                                                        5.3%      5.3%      5.3%
Long-term rate of return on
     plan assets                                                                                  9.5%      9.5%      9.5%
========================================================================================================================== 
</TABLE> 

<TABLE> 
<CAPTION> 
                                                                                                    International Plans
                                                                                                ------------------------- 
                                                                                                 1997      1996      1995
- -------------------------------------------------------------------------------------------------------------------------
<S>                                                                                             <C>       <C>       <C> 
Discount rate                                                                                    4-15%     4-15%     5-15%
Compensation increase rate                                                                       3-13%     3-13%     4-13%
Long-term rate of return on
     plan assets                                                                                 5-16%     5-16%     6-16%
=========================================================================================================================
</TABLE> 
     Components of the company's consolidated net periodic pension cost are as
follows:
<TABLE> 
<CAPTION> 
                                                                                                 1997      1996      1995
- -------------------------------------------------------------------------------------------------------------------------
<S>                                                                                             <C>       <C>       <C> 
Service cost                                                                                  $  19.4   $  20.9   $  18.8
Interest cost                                                                                    46.1      44.4      40.1
Actual return on plan assets                                                                   (151.7)   (118.5)   (103.3)
Net amortization and deferral                                                                    94.2      65.6      54.9
Special items                                                                                     --        2.5        --
- -------------------------------------------------------------------------------------------------------------------------
                                                                                              $   8.0   $  14.9   $  10.5
=========================================================================================================================
</TABLE> 
     Special items in the table above reflect the net increase in 1996 pension
expense due to the voluntary early retirement and involuntary severance
programs.

     The actuarial present value of benefit obligations and the funded status of
the U.S. and international plans are as follows:
<TABLE>
<CAPTION>
                                       1997               1996
                                  Over-    Under-    Over-    Under-
                                  funded   funded    funded   funded
- --------------------------------------------------------------------- 
<S>                              <C>       <C>      <C>       <C>
Plan assets at fair value        $ 827.8   $  2.5   $ 716.2   $  3.9
Projected benefit
     obligation                   (541.8)   (78.9)   (528.8)   (78.8)
- --------------------------------------------------------------------- 
Plan assets in excess of
     (less than) projected
     benefit obligation            286.0    (76.4)    187.4    (74.9)
Unrecognized net gain             (231.3)    (1.8)   (131.5)    (1.6)
Unrecognized net
     (asset) liability             (22.3)     0.4     (27.5)     0.2
Unrecognized prior
     service cost                    8.7      4.6       9.4      6.1
Additional minimum
     liability                        --     (2.4)       --     (3.4)
- --------------------------------------------------------------------- 
Prepaid (accrued)
     pension cost                $  41.1   $(75.6)  $  37.8   $(73.6)
- --------------------------------------------------------------------- 
Accumulated benefit
     obligation                  $ 472.2   $ 70.7   $ 441.8   $ 69.7
- ---------------------------------------------------------------------
Vested benefit
     obligation                  $ 460.2   $ 64.6   $ 429.5   $ 63.6
===================================================================== 
</TABLE> 

o NINE  Postretirement Benefits

The company provides medical and dental benefits to U.S. retired employees and
their dependents. Substantially all of the company's U.S. employees become
eligible for these benefits when they meet minimum age and service requirements.
The company has the right to modify or terminate these unfunded benefits.

                                                                              25
<PAGE>
 
Components of the company's costs for postretirement benefits are as
follows:
<TABLE>
<CAPTION>
                             1997    1996    1995
- -------------------------------------------------
<S>                         <C>     <C>     <C>
Service cost                $ 2.5   $ 2.9   $ 3.0
Interest cost                 7.1     6.1     6.8
Amortization of net gain     (0.7)   (1.1)   (0.3)
Special items                  --     3.4      --
- -------------------------------------------------
                            $ 8.9   $11.3   $ 9.5
=================================================
</TABLE>

     Special items in the table above reflect the net increase in 1996
postretirement benefits costs due to the voluntary early retirement and
involuntary severance programs.
     Components of the postretirement benefits liability recognized in the
company's consolidated balance sheets are as follows:
<TABLE>
<CAPTION>
                                            1997    1996
- ---------------------------------------------------------
<S>                                        <C>     <C>
Retirees (including covered dependents)    $ 74.2   $72.0
Fully eligible active participants            3.5     3.3
Other active participants                    21.4    22.4
Unrecognized net gain                        20.3    17.3
- ---------------------------------------------------------
                                           $119.4  $115.0
=========================================================
</TABLE>

     The health care inflation assumption used to determine the postretirement
benefits liability was 11.0% for 1997 and 12.0% for 1996, decreasing to 8.0% by
the year 2001 with respect to medical benefits, and 10.0% for 1997 and 10.5% for
1996, decreasing to 8.0% by the year 2001 with respect to dental benefits.
Increasing the assumed health care cost rates by one percentage point in each
year would increase the accumulated postretirement benefits liability as of June
30, 1997, by approximately $12.8 and increase the related interest and service
costs for 1997 by approximately $1.6. A discount rate of 7.8% for 1997, 1996 and
1995 was used in determining the accumulated postretirement benefits liability.

o TEN  Employee Compensation Plans

The 1989 and 1994 Key Employee Long Term Incentive Plans (the plans) provide
that the Compensation & Nominating Committee of the Board of Directors (the
committee) may grant stock options, stock appreciation rights, restricted stock,
performance units and other awards to eligible employees. The committee may
grant certain stock-based awards up to a maximum of 5,420,000 and 6,000,000
underlying Class A shares of nonvoting common stock (Class A) under the plans,
respectively. No awards may be granted with respect to Class B voting common
stock (Class B). Under the plans, options have been granted with exercise prices
not less than 100% of the fair market value of the company's common stock at the
time of the grant, with an exercise term as determined by the committee, not to
exceed ten years. The options have vesting terms as determined by the committee,
but generally become exercisable over three or four years.

     The company has adopted the disclosure provisions of SFAS No. 123, and as
permitted by this statement has continued to measure compensation cost as the
excess of the quoted market price of the company's stock at the grant date over
the amount the employee must pay for the stock. Accordingly, no compensation
expense is recognized for stock option awards other than in the case of
restricted stock awards and stock appreciation rights.

     SFAS No. 123 requires disclosure of pro forma net income and earnings per
share as if the fair value-based method had been applied in measuring
compensation cost for stock-based awards granted in 1997 and 1996.

     Management believes that 1997 and 1996 pro forma amounts are not
representative of the effects of stock-based awards on future pro forma net
income and earnings per share because these pro forma amounts exclude the pro
forma compensation expense related to unvested stock options granted before
1996. In addition, certain options vest over several years, and awards in future
years may occur, whose terms and conditions may vary.

     Reported and pro forma net income and earnings per share amounts are set
forth below:

<TABLE>
<CAPTION>
                                     1997   1996
- ------------------------------------------------
<S>                   <C>          <C>     <C>
Net income            As reported  $133.5  $80.6
                      Pro forma    $126.5  $77.5

Earnings per share    As reported  $ 1.24  $0.73
                      Pro forma    $ 1.17  $0.71
================================================
</TABLE>

     The weighted average fair value of options granted in 1997 and 1996 is
$9.32 and $14.80, respectively. The fair values of the options granted were
estimated on the date of their grant using the Black-Scholes option-pricing
model based on the following weighted average assumptions:
<TABLE>
<CAPTION>
                                                                                     1997         1996
- ------------------------------------------------------------------------------------------------------
<S>                                                                          <C>           <C>          
Risk-free interest rate                                                              6.3%         6.4%
Expected life                                                                  5.1 years     7.8 years
Expected volatility                                                                 23.5%        24.4%
Expected dividend yield                                                              3.7%         3.0%
======================================================================================================
</TABLE> 
     The following table summarizes information about stock options
      outstanding at June 30, 1997:
<TABLE> 
<CAPTION> 
                                          Options                       Options
Options in thousands                    Outstanding                   Exercisable
                         --------------------------------------   --------------------
                                         Weighted
                                          Average      Weighted               Weighted
     Range of                            Remaining     Average                Average
     Exercise                           Contractual    Exercise               Exercise
     Prices              Options        Life (yrs.)     Price     Options      Price
- -------------------------------------------------------------------------------------
<S>                      <C>            <C>             <C>       <C>         <C> 
     $20.00 - $29.44         460          3.36          $26.17       451       $26.14
     $35.56 - $39.81         130          9.35           38.09        --           --
     $40.31 - $43.56       2,768          7.97           41.41       770        41.51
     $45.06 - $49.50       3,417          6.86           47.16     1,919        47.25
     $50.94 - $55.12         118          8.05           51.38        21        53.42
                           -----                                   -----
                           6,893          7.14           43.35     3,161        42.88
=====================================================================================
</TABLE>

26
<PAGE>
 
Changes in outstanding options are as follows:
<TABLE> 
<CAPTION> 
                                        Shares       Weighted
                                      Subject to      Average
Options in thousands                   Options     Exercise Price
- ----------------------------------------------------------------- 
<S>                                  <C>           <C>
Outstanding at June 30, 1994               4,753           $39.64
     Granted                               1,271            46.82
     Exercised                              (343)           24.93
     Canceled                               (127)           43.92
- ----------------------------------------------------------------- 
Outstanding at June 30, 1995               5,554            42.09
     Granted                               1,303            47.20
     Exercised                              (400)           31.11
     Canceled                               (423)           44.62
- ----------------------------------------------------------------- 
Outstanding at June 30, 1996               6,034            43.76
     Granted                               1,722            41.04
     Exercised                              (130)           25.67
     Canceled                               (733)           44.53
- ----------------------------------------------------------------- 
Outstanding at
     June 30, 1997                         6,893           $43.35
- ----------------------------------------------------------------- 
Options exercisable at
     June 30, 1997                         3,161           $42.88
- ----------------------------------------------------------------- 
Options available for grant at
     June 30, 1997                         2,383
=================================================================
</TABLE>

     Under the 1989 Employee Stock Purchase Plan (the ESPP), which was amended
and restated in 1994, the company is authorized to issue up to 1,650,000 Class A
shares principally to its full-time employees in the United States, nearly all
of whom are eligible to participate. Under the terms of the ESPP, employees can
choose every six months to have up to ten percent of their annual base earnings
withheld to purchase Class A shares. The purchase price of the shares is 85% of
the lower of the fair market value of the Class A stock on the first or last day
of the six-month purchase period. Approximately 50% of eligible employees have
participated in the plan in the last three years. In addition, several
international subsidiaries of the company have employee stock purchase plans
(together with the ESPP, the ESPP plans) under which the company is authorized
to issue up to 300,000 Class A shares to its full-time employees. The terms of
the plans in most locations are essentially the same as the ESPP, except for one
location, where the terms are based upon a five-year withholding period, and the
purchase price of the shares is 85% of the value of the Class A stock on the
first day of the purchase period. Under the ESPP plans, the company sold
239,026, 194,162 and 124,851 shares to employees in 1997, 1996 and 1995,
respectively.

     The weighted average fair value of these purchase rights granted in 1997
and 1996 is $13.13 and $11.72, respectively. The fair values of the purchase
rights were estimated on the date of their grant using the Black-Scholes option-
pricing model based on the following weighted average assumptions:

<TABLE>
<CAPTION>
                                 1997        1996
- -------------------------------------------------
<S>                         <C>         <C>
Risk-free interest rate          5.4%        5.3%
Expected life               1.0 years   0.8 years
Expected volatility             29.5%       16.8%
Expected dividend yield          4.3%        3.6%
=================================================
</TABLE>

     In 1996 the company granted 51,347 performance-based restricted Class A
shares with a value of $2.4 to an executive officer at no cost. In 1995 the
company granted 9,000 restricted Class A shares with a value of $0.4 to an
executive officer at no cost. The market value of shares awarded is recorded as
unamortized restricted stock which is included in capital stock. Restricted
stock is amortized over the term of the restriction period. Amortization of
restricted stock amounted to $0.6, $1.3 and $0.3 for the years ended June 30,
1997, 1996 and 1995, respectively.

     Additionally, the company granted 8,000 and 12,200 stock appreciation
rights to an executive officer in 1997 and 1996, respectively.

     The company contributed $5.0 to its profit-sharing plan for fiscal 1997.
The company's contribution to its profit-sharing plan related to fiscal 1996 was
$5.3 and related to fiscal 1995 was the issuance of 200,898 Class B shares with
a value of $8.7. The company contributed 274,812 Class B shares with a value of
$11.2 in 1995 to its profit-sharing plan in fulfillment of its 1994 contribution
obligation.

o ELEVEN  Income Taxes

United States and International income before provision for income taxes are as
follows:
<TABLE>
<CAPTION>
                               1997     1996     1995
- ------------------------------------------------------ 
<S>                           <C>      <C>      <C> 
United States                 $162.5   $ 59.7   $215.5
International                   47.7     78.0    207.0
- ------------------------------------------------------ 
                              $210.2   $137.7   $422.5
======================================================
</TABLE> 

     Components of the company's provision for income taxes are as
follows:

                                           1997     1996     1995
- ----------------------------------------------------------------- 
Current                                
     Federal                              $10.0   $ 40.1   $ 57.8
     State and local                        3.2     16.1     15.2
     International                         22.0     75.8     92.3
- ----------------------------------------------------------------- 
                                          $35.2   $132.0   $165.3
- ----------------------------------------------------------------- 
Deferred                               
     Federal                              $28.5   $(44.8)  $  1.7
     State and local                        6.7     (8.7)     0.3
     International                          6.3    (21.4)    (8.8)
- ----------------------------------------------------------------- 
                                          $41.5   $(74.9)  $ (6.8)
- ----------------------------------------------------------------- 
                                          $76.7   $ 57.1   $158.5
=================================================================

                                                                              27
<PAGE>
 
     The differences between the effective income tax rate and the statutory
U.S. federal income tax rate are as follows:

                                             1997     1996     1995
- --------------------------------------------------------------------
U.S. statutory tax rate                     35.0%    35.0%    35.0%
International operations                    (0.9)    (1.1)    (0.6)
State taxes, net                             2.6      2.1      2.4
Other operating items                         --      6.0       --
Other, net                                  (0.2)    (0.5)     0.7
- --------------------------------------------------------------------
Effective tax rate                          36.5%    41.5%    37.5%
====================================================================

     The major components of the deferred tax assets and liabilities are
as follows:
                                                        1997     1996
- ---------------------------------------------------------------------
Assets:                                            
Deferred compensation and other                    
     employee benefits                                $ 92.8   $ 91.2
Accounts receivable and other                      
     allowances                                         30.7     52.0
Other, net                                             123.4    124.2
- ---------------------------------------------------------------------
                                                      $246.9   $267.4
- ---------------------------------------------------------------------
Liabilities:                                       
Deferred promotion costs                              $  4.8   $ 15.7
Deferred compensation and other                    
     employee benefits                                   7.0      6.6
Other, net                                              57.4     28.4
- ---------------------------------------------------------------------
                                                      $ 69.2   $ 50.7
- ---------------------------------------------------------------------
                                                      $177.7   $216.7
=====================================================================

     The balance sheet classification of the deferred tax assets and liabilities
is as follows:
                                                            1997     1996
- -------------------------------------------------------------------------
Prepaid expenses and other current assets                 $ 67.9   $114.0
Other noncurrent assets                                    122.1    117.9
Other current liabilities                                    2.5      2.0
Other noncurrent liabilities                                 9.8     13.2
- -------------------------------------------------------------------------
                                                          $177.7   $216.7
=========================================================================

     Net operating loss carryforwards totaling $138.8 at June 30, 1997, the
majority of which may be carried forward indefinitely, are available to reduce
future tax of certain subsidiaries and are related to a number of foreign
jurisdictions.
 
o TWELVE  Accrued Expenses
                                      1997       1996
- -----------------------------------------------------
Compensation and other
     employee benefits              $ 85.3     $103.4
Royalties and copyrights payable      33.1       42.1
Taxes, other than income taxes        19.1       16.9
Other, principally operating
     expenses                        236.1(1)   294.9(2)
- -----------------------------------------------------
                                    $373.6     $457.3
=====================================================
(1)Includes $81.0 relating primarily to the realignment of the organization and
   operations, and the streamlining of the company's organizational structure.
   Refer to Note TWO for further explanation.

(2)Includes $123.8 relating primarily to the streamlining of the company's
   organizational structure and the strategic repositioning of certain
   businesses. Refer to Note TWO for further explanation.

o THIRTEEN  Debt

In the fourth quarter of 1997, the company entered into an agreement with The
Chase Manhattan Bank for a line of credit of $75.0 (the line of credit) for a
term of one year to be used for general corporate purposes. The loans under the
line of credit are payable on demand and bear interest at a floating rate based
on the cost of funds of the bank plus a margin.

     The company is a party to a Competitive Advance and Revolving Credit
Facility Agreement dated as of November 12, 1996, with a syndicate of domestic
and foreign banks (the credit agreement). The credit agreement, which has a term
of five years, permits competitive advance and revolving credit borrowings of up
to $400.0 by the company and its designated subsidiaries. Interest rates can be
based on: the prime rate, the federal funds rate, the London Interbank Offered
Rate (LIBOR), and money market rates. The proceeds of the borrowings are to be
used for general corporate purposes, including acquisitions, share repurchases
and commercial paper backup. The credit agreement contains certain restrictions
on incurrence of debt, liens and guarantees of indebtedness. The company must
also comply with certain financial covenants, including a calculation of
consolidated tangible net worth. Borrowings may be denominated in U.S. dollars
and various foreign currencies. The credit agreement obligates the company to
pay a facility fee of .055% of the total commitment, whether used or unused, as
well as a utilization fee of .05% of loans outstanding and administrative fees.
Fees are payable quarterly in arrears. At June 30, 1997, there were no
borrowings outstanding under the line of credit or the credit agreement.

     International lines of credit totaled $93.8 and $110.0 at June 30, 1997 and
1996, respectively, of which $30.4 and $24.5 were outstanding at a weighted
average interest rate of 6.1% and 6.3%, respectively. These lines of credit
expire at various dates throughout 1998. Borrowings under these lines of credit
are included in other current liabilities.

28
<PAGE>
 
o FOURTEEN  Capital Stock
<TABLE>  
<CAPTION> 
                                                   1997      1996
- -----------------------------------------------------------------
<S>                                             <C>       <C>
First Preferred Stock, par value $1.00 per
     share; authorized 40,000 shares; issued
     and outstanding 29,720 shares              $   3.0   $   3.0
Second Preferred Stock, par value $1.00
     per share; authorized 120,000 shares;
     issued and outstanding 103,720 shares         10.3      10.3
Third Subordinated Preferred Stock, par
     value $1.00 per share; authorized
     230,000 shares; issued and outstanding
     155,022 shares                                15.5      15.5
Preference stock, par value $0.01 per
     share; authorized 25,000,000 shares;
     issued and outstanding none                     --        --
Class A nonvoting common stock, par
     value $0.01 per share; authorized
     200,000,000 shares; issued
     119,428,472 shares                             1.2       1.2
Class B voting common stock, par value
     $0.01 per share; authorized 25,000,000
     shares; issued and outstanding
     21,716,057 shares                              0.2       0.2
Unamortized restricted stock                       (1.2)     (1.8)
- -----------------------------------------------------------------
                                                $  29.0   $  28.4
- -----------------------------------------------------------------
Common stock in treasury, at cost;
     34,826,886 and 33,494,062 Class A
     shares in 1997 and 1996, respectively      $(715.3)  $(656.3)
=================================================================
</TABLE>

     All shares of preferred stock have a preference in liquidation of $100.00
per share. The difference between the aggregate par value and liquidation
preference has been appropriated from retained earnings. Further, all preferred
stock is redeemable at any time at the option of the company at $105.00 per
share plus accrued dividends. The terms of the First Preferred Stock and the
Second Preferred Stock provide for annual cumulative dividends of $4.00 per
share. The terms of the Third Subordinated Preferred Stock provide for annual
cumulative dividends of $5.00 per share.

     In 1997, the company announced its fifth stock repurchase program, to
acquire up to 5,000,000 shares of Class A nonvoting common stock in open market
transactions. This program began upon the completion of the prior programs,
which together provided for the repurchase of up to 16,000,000 shares of Class A
nonvoting common stock. The company has repurchased a total of 16,768,000 shares
of which 768,000 are related to the fifth program.

o FIFTEEN  Commitments and Contingencies

The company is a defendant in several lawsuits and claims arising in the regular
course of business. Based on the opinions of management and counsel for the
company in such matters, recoveries, if any, by plaintiffs and claimants would
not materially affect the financial position of the company or its results of
operations.

     During the third quarter of 1996, the company's QSP, Inc. subsidiary and
the company reached an agreement with the plaintiffs to settle an antitrust
class action lawsuit commenced in December 1993 by the Roman Catholic Bishop of
San Diego and the Chino Unified School District. The agreement provided for QSP,
Inc. and the company to deliver up to $40.0 in retail value of company products,
coupons for discounts on QSP, Inc. programs, and cash.

     The company and its subsidiaries occupy certain facilities under lease
arrangements and lease certain equipment. Rental expense amounted to $31.7,
$32.4 and $31.7 in 1997, 1996 and 1995, respectively, and sublease income
amounted to $7.0, $6.9 and $7.1 in 1997, 1996 and 1995, respectively.

     Future minimum rental commitments, net of sublease income, for
noncancelable operating leases are as follows:
<TABLE>
<CAPTION>
                      Minimum    Minimum
                       Rental    Sublease
                      Payments    Income     Net
- ------------------------------------------------
<S>                  <C>       <C>       <C>
1998                    $19.8      $4.7    $15.1
1999                     10.5       0.5     10.0
2000                      7.6       0.4      7.2
2001                      5.4       0.2      5.2
2002                      5.0       0.2      4.8
Later years              26.0       0.3     25.7
================================================
</TABLE> 

o SIXTEEN  Segments

Segment information is located on page 12 of this annual report.

                                                                              29
<PAGE>
 
INDEPENDENT AUDITORS' REPORT



The Stockholders and Board of Directors
The Reader's Digest Association, Inc.

We have audited the accompanying consolidated balance sheets of The Reader's
Digest Association, Inc. and subsidiaries as of June 30, 1997 and 1996, and the
related consolidated statements of income, changes in stockholders' equity, and
cash flows for each of the years in the three-year period ended June 30, 1997.
These consolidated financial statements are the responsibility of the company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of The Reader's
Digest Association, Inc. and subsidiaries at June 30, 1997 and 1996, and the
results of their operations and their cash flows for each of the years in the
three-year period ended June 30, 1997, in conformity with generally accepted
accounting principles.

     As discussed in the Notes to Consolidated Financial Statements, in 1997 the
company adopted the provisions of the Financial Accounting Standards Board's
Statement of Financial Accounting Standards No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed of,"
and the provisions of the Financial Accounting Standards Board's Statement of
Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation."

/s/ KPMG Peat Marwick LLP 

KPMG Peat Marwick LLP 
New York, New York

August 14, 1997

REPORT OF MANAGEMENT



The company has prepared the accompanying financial statements and other related
financial information contained in this annual report in conformity with
generally accepted accounting principles, applying certain estimates and
judgments as required.

     The company maintains a system of internal accounting controls designed to
provide reasonable assurance, at reasonable cost, that transactions and events
are recorded properly and that assets are safeguarded. The internal control
system is supported by written policies and procedures and by the careful
selection, training and supervision of qualified personnel, and is monitored by
an internal audit function.

     The company's financial statements have been audited by KPMG Peat Marwick
LLP, independent auditors, as stated in their report, which is presented herein.

     The Audit Committee of the Board of Directors, composed only of directors
who are not employed by the company, meets periodically with management,
internal auditors and the independent auditors to review accounting, auditing,
financial reporting and other related matters. The internal auditors and
independent auditors have full and unrestricted access to the Audit Committee.

/s/ George V. Grune 

George V. Grune 
Chairman and Chief Executive Officer


/s/ George S. Scimone 

George S. Scimone 
Vice President and
Chief Financial Officer

30
<PAGE>
 
The Reader's Digest Association, Inc. and Subsidiaries

SELECTED FINANCIAL DATA

<TABLE> 
<CAPTION>
In millions, except per                                                                                                      
 share data                      1997(1)     1996(2)     1995      1994(3)     1993      1992      1991      1990      1989  
- --------------------------------------------------------------------------------------------------------------------------- 
<S>                          <C>          <C>          <C>       <C>          <C>        <C>       <C>       <C>       <C>    
Income Statement Data                                                                                                        
Revenues                     $2,839.0    $3,098.1    $3,068.5  $2,806.4    $2,868.6  $2,614.0  $2,345.1  $2,009.7  $1,832.0
Operating profit             $  192.8    $  109.3    $  391.9  $  393.7    $  352.7  $  330.2  $  292.0  $  240.1  $  206.7  
Net income                   $  133.5    $   80.6    $  264.0  $  246.3    $  207.3  $  234.4  $  209.1  $  176.0  $  151.5  
Earnings per share before                                                                                                    
   cumulative effect of                                                                                                    
   accounting                                                                                                             
   changes/extraordinary                                                                                                   
   items                     $   1.24    $   0.73    $   2.35  $   2.34    $   2.16  $   1.95  $   1.74  $   1.48  $   1.28  
Cumulative effect of                                                                                                         
   accounting changes/                                                                                                       
   extraordinary items             --          --          --     (0.23)      (0.42)       --        --        --        --  
Earnings per share           $   1.24    $   0.73    $   2.35  $   2.11    $   1.74  $   1.95  $   1.74  $   1.48  $   1.28  
Dividends per common share   $   1.80    $   1.75    $   1.55  $   1.35    $   1.15  $   0.80  $   0.57  $   0.38  $   0.28  
- --------------------------------------------------------------------------------------------------------------------------- 
Balance Sheet Data                                                                                                           
Cash and cash equivalents,                                                                                                   
     short-term                                                                                                              
      investments and                                                                                                        
     marketable securities   $  102.4    $  374.2    $  532.1  $  766.9    $  723.4  $  804.0  $  649.7  $  588.4  $  505.1  
Total assets                 $1,643.8    $1,904.1    $1,958.7  $2,049.4    $1,872.4  $1,932.3  $1,605.3  $1,434.3  $1,173.7  
Stockholders' equity         $  346.0    $  478.9    $  640.8  $  791.0    $  806.3  $  934.9  $  759.6  $  634.1  $  449.2  
Average common shares                                                                                                        
 outstanding                    106.7       107.9       112.0     115.7       118.7     119.8     119.4     118.3     117.8  
Book value per common share  $   2.98    $   4.18    $   5.66  $   6.70    $   6.65  $   7.56  $   6.12  $   5.07  $   3.57  
===========================================================================================================================
<CAPTION> 
                             
In millions, except per      
 share data                                                                                                  1988      1987
- --------------------------------------------------------------------------------------------------------------------------- 
<S>                                                                                                          <C>       <C>  
Income Statement Data                                                                                                      
Revenues                                                                                                 $1,712.0  $1,420.1
Operating profit                                                                                         $  213.3  $  149.8
Net income                                                                                               $  142.3  $   94.7
Earnings per share before                                                                                                  
   cumulative effect of                                                                                                    
   accounting changes/
   extraordinary items                                                                                   $   1.19  $   0.72
Cumulative effect of                                                                                                       
 accounting changes/
   extraordinary items                                                                                         --      0.06
Earnings per share                                                                                       $   1.19  $   0.78
Dividends per common share                                                                               $   0.22  $   0.17
- --------------------------------------------------------------------------------------------------------------------------- 
Balance Sheet Data                                                                                                         
Cash and cash equivalents,                                                                                                 
   short-term investments and
   marketable securities                                                                                 $  411.7  $  370.2
Total assets                                                                                             $1,054.2  $  881.4
Stockholders' equity                                                                                     $  345.4  $  238.4
Average common shares                                                                                                      
 outstanding                                                                                                118.1     119.2
Book value per common share                                                                              $   2.69  $   1.77 
===========================================================================================================================
</TABLE> 
(1) Results for 1997 include the effect of fourth quarter charges (aggregate
    pre-tax charges of $35.0, or $0.21 per share).

(2) Results for 1996 include the effects of third quarter charges (aggregate
    pre-tax charges of $245.0, or $1.57 per share) and fourth quarter savings on
    the finalization of the company's lease termination program in the United
    Kingdom ($10.0, or $0.09 per share).

(3) Results for 1994 include the effects of promotion accounting changes, net
    (pre-tax benefit of $113.9, or $0.60 per share) and other operating items
    (aggregate pre-tax charge of $76.0, or $0.51 per share).

SELECTED QUARTERLY FINANCIAL DATA
and DIVIDEND AND MARKET INFORMATION (Unaudited)
<TABLE>  
<CAPTION> 
                                                                                                      Stock Price Range
                                                Operating      Net Income (Loss)                         High - Low
                                                 Profit                              Dividends
In millions, except per share data    Revenues   (Loss)      Amount     Per Share    Per Share    Class A           Class B
- --------------------------------------------------------------------------------------------------------------------------------- 
<S>                                   <C>      <C>        <C>         <C>          <C>        <C>                <C>          
1997(1)
     First Quarter                     $644.0   $  46.6     $  34.6       $ 0.32       $0.45  $43 1/2 - 38 1/2   $40 1/4 - 36 1/8
     Second Quarter                     874.6     132.6        84.1         0.78        0.45  $41     - 34 3/4   $38 1/8 - 33 1/8
     Third Quarter                      684.3      51.5        37.6         0.35        0.45  $40 1/4 - 28 3/4   $36 7/8 - 27
     Fourth Quarter                     636.1     (37.9)      (22.8)       (0.22)       0.45  $30     - 22 1/2   $27 7/8 - 22
- --------------------------------------------------------------------------------------------------------------------------------- 
                                     $2,839.0    $192.8     $ 133.5       $ 1.24       $1.80  $43 1/2 - 22 1/2   $40 1/4 - 22
- --------------------------------------------------------------------------------------------------------------------------------- 
1996(2)
     First Quarter                     $730.5   $  81.8     $  53.9       $ 0.50       $0.40  $47 7/8 - 43 7/8   $44     - 40 3/8
     Second Quarter                     918.6     144.4        94.8         0.88        0.45  $52     - 46 3/4   $47 7/8 - 43 1/8
     Third Quarter                      747.5    (170.5)     (114.0)       (1.06)       0.45  $51 3/8 - 45 1/4   $47     - 41 5/8
     Fourth Quarter                     701.5      53.6        45.9         0.42        0.45  $47 3/4 - 40 1/2   $43 1/4 - 37
- --------------------------------------------------------------------------------------------------------------------------------- 
                                    $ 3,098.1    $109.3     $  80.6       $ 0.73       $1.75  $52     - 40 1/2   $47 7/8 - 37
=================================================================================================================================
</TABLE>
Cash dividends on common stock are declared and paid share and share alike, on
Class A and Class B stock.  The company's Class A and Class B stock are listed
on the New York Stock Exchange under the symbols RDA and RDB, respectively.  As
of June 30, 1997, there were approximately 700 holders of record of the
company's Class A stock, and 100 holders of record of the company's
Class B stock.

(1) Results for 1997 include the effect of fourth quarter charges (aggregate
    pre-tax charges of $35.0, or $0.21 per share).

(2) Results for 1996 include the effects of third quarter charges (aggregate 
    pre-tax charges of $245.0, or $1.57 per share) and fourth quarter savings on
    the finalization of the company's lease termination program in the United
    Kingdom ($10.0, or $0.09 per share).

                                                                              31



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