READERS DIGEST ASSOCIATION INC
8-K, 1997-08-12
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C.  20549
                              
                              
                          FORM 8-K
                              
                       CURRENT REPORT
                              
             Pursuant to Section 13 or 15(d) of
             the Securities Exchange Act of 1934
                              
  Date of Report (Date of earliest event reported):  August 11, 1997
                              
            THE READER'S DIGEST ASSOCIATION, INC.
   (Exact name of registrant as specified in its charter)
                              
     Delaware             1-10434            13-1726769
  (State or other    (Commission File     (I.R.S. Employer
 juris- diction of        Number)        Identification No.)
 incorporation or
   organization)
                              

           Pleasantville, New York            10570-7000
       (Address of principal executive        (Zip Code)
                   offices)
                              
     Registrant's telephone number, including area code:
                       (914) 238-1000
                              
                              
 ----------------------------------------------------------
                              
                              
ITEM 5.   Other Events.
          ------------

           Filed  herewith as Exhibit 99.1 is a copy of  the
Registrant's  press  release,  issued  today,  relating   to
certain management changes.

ITEM   7.     Financial  Statements,  Pro  Forma   Financial
Information and Exhibits.

          (a)  Financial statements of businesses acquired
               Not applicable

          (b)  Pro forma financial information
               Not applicable

          (c)  Exhibits


          Number                    Description
          ------                    -----------
          99.1          Press Release of The Reader's Digest
                      Association, Inc. dated August 11, 1997.


SIGNATURES

           Pursuant  to  the requirements of the  Securities
Exchange  Act of 1934, the Registrant has duly  caused  this
report  to  be  signed  on  its behalf  by  the  undersigned
hereunto duly authorized.

                         THE READER'S DIGEST ASSOCIATION, INC.
                                    (Registrant)


Date:  August 11, 1997   By:      /s/ Paul A. Soden
                             -------------------------------
                                      Paul A. Soden
                              Senior Vice President, General
                                  Counsel and Secretary


                        EXHIBIT INDEX

                              

         Exhibit No.                    Description
         -----------                    -----------
            99.1                   Press Release of The
                                      Reader's Digest
                                  Association, Inc. dated
                                     August 11, 1997.


                                                            



                                                EXHIBIT 99.1

            The Reader's Digest Association, Inc.

                    Reader's Digest Road
                Pleasantville, NY  10570-7000


Contacts:

Denise Gillen, Investor Relations - (914) 244-5614
Mary Green, Media Relations - (914) 244-5595

     Reader's Digest Announces Senior Management Change

PLEASANTVILLE, NY August 11, 1997 - The Board of Directors
of The Reader's Digest Association, Inc. (NYSE:  RDA, RDB)
today announced that James P. Schadt, 59, has resigned his
positions as chairman of the Board and chief executive
officer and that a committee comprising outside Directors of
the Board has been formed to conduct the search for his
permanent successor.

During the transition, George V. Grune, 68, who served as
chief executive officer of Reader's Digest from 1984 to 1994
and retired as chairman of the Board in 1995, has been named
chairman and chief executive officer of the company,
effective immediately.  In the decade in which he served as
chief executive officer of Reader's Digest, Mr. Grune led
the transformation of the company from private entity to
public corporation.  During that period, the company's
revenues doubled and operating profit increased ninefold.

The Search Committee of the Board will be chaired by James
E. Preston, chairman and chief executive officer of Avon
Products, Inc. and will include Walter V. Shipley, chairman
and chief executive officer of The Chase Manhattan
Corporation, and William J. White, chairman of Bell & Howell
Company.

"Reader's Digest possesses an outstanding employee base, a
very special name franchise and a rich heritage of offering
quality service and relevant products to customers
worldwide," said Mr. Grune.  "I am pleased to be of service
to the company and the Board during this interim period."

The Reader's Digest Association, Inc. is the preeminent
global publisher and direct marketer of magazines, books,
music, videos and new media products that inform, enrich,
entertain and inspire people of all ages and all cultures
around the world.  Global headquarters are in Pleasantville,
NY.



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