READERS DIGEST ASSOCIATION INC
10-K, 1998-09-25
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549

                            FORM 10-K

    [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended June 30, 1998Commission file number: 1-10434

              The Reader's Digest Association, Inc.
     (Exact name of registrant as specified in its charter)

                    Delaware                     13-1726769
         (State or other jurisdiction of      (I.R.S. Employer
         incorporation or organization)        Identification
                                                    No.)
             Pleasantville, New York               10570
         (Address of principal executive         (Zip Code)
                    offices)

Registrant's telephone number, including area code: (914) 238-1000

Securities registered pursuant to Section 12(b) of the Act:

                                         Name of each exchange
              Title of each class        on which registered

        Class A Nonvoting Common Stock             
           par value $.01 per share        New York Stock Exchange      
                                              
          Class B Voting Common Stock      New York Stock Exchange
           par value $.01 per share                   
                                                      

Securities  registered  pursuant to Section  12(g)  of  the  Act: None
                         ______________
                                
Indicate  by  check  mark  if  disclosure  of  delinquent  filers
pursuant  to Item 405 of Regulation S-K is not contained  herein,
and  will  not  be  contained, to the best  of  the  registrant's
knowledge,   in   definitive  proxy  or  information   statements
incorporated by reference in Part III of this Form  10-K  or  any
amendment to this Form 10-K.  [X]

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes [X]  No [   ]

The  aggregate market value of registrant's voting stock held  by
non-affiliates   of   registrant,  at  August   31,   1998,   was
approximately  $113,194,989  based  on  the  closing   price   of
registrant's Class B Voting Stock on the New York Stock Exchange-
- -Composite Transactions on such date.

As  of  August  31,  1998, 85,462,667 shares of the  registrant's
Class  A  Nonvoting  Common Stock and 21,716,057  shares  of  the
registrant's Class B Voting Common Stock were outstanding.
                                
               DOCUMENTS INCORPORATED BY REFERENCE

Proxy Statement for the Annual Meeting of Stockholders of
registrant to be held on November 13, 1998.  Certain information
therein is incorporated by reference into Part III hereof.


                        TABLE OF CONTENTS
                                

                                                             Page
                                                                 
PART I                                                           
                                                                 
   ITEM 1.  BUSINESS                                            1
     Reader's Digest Magazine                                   3
      Circulation                                               3
      Advertising                                               4
      Editorial                                                 4
      Production and Fulfillment                                4
     Books and Home Entertainment Products                      5
      Condensed Books                                           5
      Series Books                                              5
      General Books                                             6
      Music                                                     6
      Television and Video                                      6
      Production and Fulfillment                                7
     Direct Marketing Operations                                7
     Management Information Systems and Customer List           8
       Enhancement
     Special Interest Magazines                                 9
     QSP, Inc.                                                  9
     Competition and Trademarks                                10
     Employees                                                 10
     Executive Officers of the Company                         10
                                                                 
                                                                 
   ITEM 2.  PROPERTIES                                         12
                                                                 
   ITEM 3.  LEGAL PROCEEDINGS                                  13
                                                                 
   ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY        13
            HOLDERS
                                                                 
PART II                                                          
                                                                 
   ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND            
            RELATED STOCKHOLDER MATTERS                        13
                                                                 
   ITEM 6.  SELECTED FINANCIAL DATA                            13
                                                                 
   ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF              
            FINANCIAL CONDITION AND RESULTS OF OPERATION       13
          
                                                                 
   ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA        14
                                                                 
   ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS        
            ON ACCOUNTING AND FINANCIAL DISCLOSURE             14
                                                                 
PART III                                                        
                                                                
   ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE           14
            REGISTRANT
                                                                
   ITEM 11. EXECUTIVE COMPENSATION                            14
                                                                
   ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL            
            OWNERS AND MANAGEMENT                             14
                                                                
   ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS    14
                                                                
PART IV                                                         
                                                                
   ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND         
            REPORTS ON FORM 8-K                               15
    
                                                                
   SIGNATURES                                                 19
                                                                
   FINANCIAL INFORMATION                                      20
                                                                
   CORPORATE AND SHAREHOLDER INFORMATION                      48


   "Reader's Digest" is a registered trademark of The Reader's
                    Digest Association, Inc.
                             PART I
ITEM 1.BUSINESS

      The Reader's Digest Association, Inc. (the "Company") is  a
preeminent  global  leader in publishing  and  direct  marketing,
creating  and  delivering products, including  magazines,  books,
recorded music collections, home videos and other products,  that
inform, enrich, entertain and inspire.

      The  Company is a Delaware corporation that was  originally
incorporated  in  New  York  in 1926 and  was  reincorporated  in
Delaware in 1951.  The mailing address of its principal executive
offices  is  Pleasantville, New York   10570  and  its  telephone
number is (914) 238-1000.

      In  response to a decline in recent years in the  Company's
financial performance, on August 11, 1997, the Board of Directors
of  the  Company asked George V. Grune to return as Chairman  and
Chief Executive Officer.  Mr. Grune had served as Chief Executive
Officer  of  the  Company from 1984 to 1994 and  retired  as  its
Chairman in 1995.

      After  reassuming  his  position,  Mr.  Grune  rebuilt  the
Company's  management team with strong experience in direct  mail
marketing  at the Company.  In addition, in September  1997,  the
Company  reorganized  its businesses into two  operating  groups,
Reader's  Digest  U.S.A. and Reader's Digest International.   The
Company's businesses had been organized in four operating  groups
- --Reader's  Digest  Europe, Reader's Digest U.S.A.  and  Reader's
Digest  Pacific, and a fourth operating group that  operated  the
Company's school and youth group fundraising business and focused
on developing new products and entering new marketing channels.

       Mr.  Grune  implemented  a  strategy  of  stabilizing  and
strengthening  the  Company's core  business  by  investment  and
expansion.   This  strategy involved: refocusing  on  disciplined
direct marketing; refocusing on core product offerings; enhancing
utilization  of  the  Company's  worldwide  customer   databases;
revitalizing  growth  through investment  in  new  products,  new
markets  and new direct marketing channels; and enhancing  global
efficiency.

      Simultaneously with Mr. Grune's return to the Company,  the
Board  of Directors designated a Search Committee to find  a  new
Chief   Executive  Officer.   On  April  28,  1998,  that  search
culminated  with the election of Thomas O. Ryder as Chairman  and
Chief Executive Officer.

Strategic Initiatives

      The  Company is undertaking a three-phase strategy to build
on its fundamental strengths and create growth opportunities over
the next three years.

      In  July 1998, the Company announced as the first  step  in
this strategy a global reorganization that includes the following
key elements:

     The  organization of operations into four business groups
     (Global Books and Home Entertainment, United States Magazine
     Publishing, International Magazine Publishing and QSP, Inc.) to
     make greater use of global scale.
  
     The  restructuring of editorial organizations  to  ensure
     editorial quality and integrity worldwide.
  
     The establishment of new reporting relationships to sharpen
     focus and accountability.
  
     The reassignment of certain executives as well as the hiring
     of new people with key skill sets.

      The  second  phase of the strategy, announced in  September
1998,  targets  the  restructuring of costs and  the  raising  of
capital.  The main components of the restructuring are:

     The   elimination  or  rationalization  of  unproductive
     businesses.
  
     Cost reductions and re-engineering.
  
     Leveraging the asset base of the Company.

     The   elimination  or  rationalization   of   unproductive
businesses, which is expected to be completed within the next  18
months, will generally involve the following actions:

     The  sale  or  joint venturing of proprietary  publishing
     operations in Scandinavia, Finland, Benelux, Italy and South
     Africa.
  
     The  elimination or redirection of certain product lines,
     including  adult and children's retail book publishing,  the
     Today's  Best  Nonfiction (registered trademark) book series,
     and video  or  music businesses in selected international markets.

      Cost  reduction and re-engineering activities will  involve
the following:

     A 20-25% reduction in the number of individual promotional
     mailings globally, including the elimination of related product
     development and overhead costs.  The Company anticipates that
     this will increase response rates on continuing mailings.
  
     A 10-20% reduction in the circulation rate base for Reader's
     Digest magazine in the United States to improve the efficiency of
     promotional spending.  This action is also expected to reduce
     circulation and advertising revenue in the short term.
  
     The outsourcing of support functions in areas where it is
     cost-effective and the consolidation of suppliers and combination
     of purchasing efforts for greater negotiating leverage.

      Implementation  of  the second phase  of  the  strategy  is
expected  to reduce the Company's annual expense base,  excluding
other  operating items, by $300.0 million to $350.0  million  and
reduce annual revenues by approximately $200.0 million by the end
of  fiscal  2001.  As a result, the Company believes that  annual
operating  profit  will  increase by  $100.0  million  to  $150.0
million in three years.  The Company expects to record charges to
other  operating  items  in a range of  $30.0  million  to  $50.0
million in fiscal 1999 related to these actions as components  of
the plan are finalized.

      Leveraging  the asset base of the Company will include  the
following actions:

    The sale of important works from the art collection.
  
    The sale of international real estate holdings including its
    U.K. Canary Wharf facility.
  
    An  expected reduction in the quarterly dividend for  the
    second quarter of 1999 from $0.225 per share to $0.05 per share.

    The  actions to leverage the asset base of the Company  are
expected  to  convert  approximately  $200.0  million  of  under-
productive assets to cash in the next year and improve annual pre-
tax cash flow by $150.0 million to $200.0 million by fiscal 2001.

    The  announcement of the second phase of the strategy  also
focused on broadening the Company's customer base to include more
younger customers and more products for older customers.

    The third phase of the strategy is expected to be announced
in  January  1999 and will focus on plans to grow  the  business.
This will include investing in internal opportunities, as well as
targeting   acquisitions  that  leverage   the   Company's   core
strengths, expanding geographically, introducing new products and
engaging in at least one completely new business.

      The  following  is  a discussion of the operations  of  the
Company  based upon the four business segments through which  the
Company  reports its results of operations:  (1) Reader's  Digest
magazine, (2) books and home entertainment products, (3)  special
interest   magazines   and   (4)  other   businesses.   Financial
information by business segment and by geographic area appears at
Note 12 to the Company's consolidated financial statements in the
Financial Information section of this report.


Reader's Digest Magazine

      Reader's  Digest  magazine is a monthly,  general  interest
magazine consisting of original articles and previously published
articles  in condensed form, a condensed version of a  previously
published or soon-to-be published full-length book, monthly humor
columns,  such as "Laughter, The Best Medicine" (registered trademark),
"Life In  These United  States" (registered trademark), 
"Humor In Uniform" (registered trademark),  and  "All  In  A  Day's
Work(registered trademark),"  and  other  regular  features,  including
"Heroes For Today (registered trademark),"  "It  Pays To Enrich Your
Word Power (registered trademark)," "News  From  The
World Of Medicine (registered mark)," "Tales Out of School (registered
trademark)," "Virtual Hilarity (registered trademark),"
"Personal  Glimpses,"  and  "Campus  Comedy."   DeWitt  and  Lila
Wallace  founded  Reader's  Digest  magazine  in  1922.    Today,
Reader's  Digest has a worldwide circulation of about 28  million
and  over 100 million readers each month, generating revenues  of
$712.3 million in fiscal 1998, as compared with $729.2 million in
fiscal  1997 and $739.8 million in fiscal 1996.  Reader's  Digest
is  published in 48 editions and 19 languages, including a Slovak
language  edition  that  began  publication  in  July  1997.   In
addition, a Korean edition, an Indian edition, a braille  edition
and a recorded edition are published by third parties pursuant to
licenses.

      In  September  1997,  the Company introduced  the  Reader's
Digest  Large  Edition for Easier Reading in the  United  States,
offering most of the articles from Reader's Digest and all of the
humor  departments.   Unlike the Company's  previous  Large  Type
Edition, the new edition is complete with advertising and greatly
enhanced color graphics.

      In  May  1998,  Reader's Digest magazine launched  a  major
redesign of its editions worldwide, taking the familiar table  of
contents off the cover and replacing it with bold photography and
enhanced graphics.  The redesign is intended to better serve  the
readers  of Reader's Digest magazine by making it easier to  read
and more contemporary.


  Circulation

      Based  on the most recent audit report issued by the  Audit
Bureau   of   Circulation,   Inc.   ("ABC"),   a   not-for-profit
organization that monitors circulation in the United  States  and
Canada, the Company has determined that the United States English
language  edition  of  Reader's  Digest  has  the  largest   paid
circulation  of  any  United States magazine,  other  than  those
automatically  distributed  to  all  members  of   the   American
Association of Retired Persons.  Approximately 95% of the  United
States   paid   circulation  of  Reader's  Digest   consists   of
subscriptions.   The  balance consists of single  copy  sales  at
newsstands and in supermarkets and similar establishments.

      Reader's  Digest is truly a global magazine.  Many  of  its
international  editions  have the largest  paid  circulation  for
monthly  magazines both in the individual countries  and  in  the
regions  in  which  they are published.  For  most  international
editions of Reader's Digest, subscriptions comprise about 90%  of
circulation.  The balance is attributable to newsstand and  other
retail sales.
      The  Company  maintains its circulation rate  base  through
annual  subscription renewals and new subscriptions.  The  global
circulation  rate  base  for  Reader's  Digest  of  27.8  million
includes  a  circulation rate base of 15 million for  the  United
States--English  language edition.  In  the  United  States,  the
Company  sells approximately five million new subscriptions  each
year  in  order  to  maintain  its circulation  rate  base.   New
subscriptions  are sold primarily by direct mail, with  extensive
use   of   sweepstakes  entries.   The  largest   percentage   of
subscriptions  is sold between July and December  of  each  year.
Subscriptions to Reader's Digest may be canceled at any time  and
the  unused  subscription price is refunded.  In September  1998,
the  Company  announced its intention to reduce  the  circulation
rate  base  for  the United States--English language  edition  of
Reader's Digest by 10-20%.  See "Strategic Intitiatives."

      Worldwide  revenues from circulation accounted  for  $549.4
million,  or  77%  of  the  total  revenues  of  Reader's  Digest
magazine, in the fiscal year ended June 30, 1998.


  Advertising

       In fiscal 1998, Reader's Digest carried 12,715 advertising
pages:  1,050  advertising  pages in its  United  States--English
language  edition  and  11,665 advertising  pages  in  its  other
editions.    The  United  States  and  the  larger  international
editions  of Reader's Digest offer advertisers different regional
editions, major market editions and demographic editions.   These
editions, usually containing the same editorial material,  permit
advertisers to concentrate their advertising in specific  markets
or   to   target  specific  audiences.   Reader's  Digest   sells
advertising in both the United States and international  editions
principally  through an internal advertising  sales  force.   The
Company sells advertisements in multiple editions worldwide,  and
offers  advertisers discounts for placing advertisements in  more
than one edition.

      Worldwide  revenues from advertising accounted  for  $162.9
million,  or  23%  of  the  total  revenues  of  Reader's  Digest
magazine, in the fiscal year ended June 30, 1998.


  Editorial

       Reader's  Digest  is  a  reader-driven,  family  magazine.
Editorial  content is, therefore, crucial to the loyal subscriber
base   that   constitutes  the  cornerstone  of   the   Company's
operations.   The  editorial mission of  Reader's  Digest  is  to
inform,  enrich,  entertain  and  inspire.   The  articles,  book
section  and features included in Reader's Digest cover  a  broad
range  of  contemporary  issues  and  reflect  an  awareness   of
traditional values.

      A  substantial portion of the selections in Reader's Digest
are  original  articles  written by staff writers  or  free-lance
writers.    The  balance  is  selected  from  existing  published
sources.   All material is condensed by Reader's Digest  editors.
The  Company employs a professional staff to research  and  fact-
check all published pieces.

      Each  international  edition has a  local  editorial  staff
responsible for the editorial content of the edition.  The mix of
locally  generated editorial material, material  taken  from  the
United States edition and material taken from other international
editions   varies  greatly  among  editions.   In  general,   the
Company's  larger international editions, for example,  those  in
Canada,  France,  Germany  and the  United  Kingdom,  carry  more
original or locally adapted material than do smaller editions.

  Production and Fulfillment

      All  editions of Reader's Digest are printed by independent
third  parties.  The United States edition is printed exclusively
by  one  printer  in Pennsylvania under a 10-year  contract  that
commenced  in  fiscal 1997 and there are also exclusive  printing
arrangements  in  other  countries.  The  Company  believes  that
generally  there  is  an adequate supply of alternative  printing
services  available to the Company at competitive prices,  should
the  need arise, although significant short-term disruption could
occur  in  certain markets.  The Company has developed  plans  to
minimize  recovery time in the event of a disaster  with  current
contract parties.

      The  principal  raw  materials used in the  publication  of
Reader's  Digest are coated and uncoated paper.  The Company  has
supply  contracts with a number of global suppliers of paper  and
believes  that those supply contracts provide an adequate  supply
of  paper  for  its  needs  and that, in any  event,  alternative
sources  are available at competitive prices.  Paper  prices  are
affected  by  a  variety of factors, including demand,  capacity,
pulp supply, and by general economic conditions.

     Subscription copies of the United States edition of Reader's
Digest are delivered through the United States Postal Service  as
"periodicals"  class mail.  Subscription copies of  international
editions  are also delivered through the postal service  in  each
country.   For  additional information  about  postal  rates  and
service, see "Direct Marketing Operations."

      Newsstand  and  other retail distribution  is  accomplished
through  a  distribution network.  The Company has contracted  in
each country with a magazine distributor for the distribution  of
Reader's Digest.


Books and Home Entertainment Products

      The  Company publishes and markets, principally  by  direct
mail,  Reader's  Digest  Condensed Books, series  books,  general
books,  recorded  music  collections and series  and  home  video
products and series.  See "Direct Marketing Operations."


  Condensed Books

     Reader's Digest Condensed Books (called "Select Editions" in
certain markets) is a continuing series of condensed versions  of
current popular fiction.  Condensation reduces the length  of  an
existing text, while retaining the author's style, integrity  and
purpose.   Today, Condensed Books are published in 13  languages,
and  are  marketed  in 24 countries.  In fiscal  1998,  Condensed
Books generated worldwide revenues of $261.9 million, as compared
with  $305.0 million in fiscal 1997 and $370.4 million in  fiscal
1996.

      International editions of Condensed Books generally include
some  material  from  the United States  edition  or  from  other
international editions, translated and edited as appropriate, and
some  condensations  of  locally  published  works.   Each  local
editorial  staff  determines  whether  existing  Condensed  Books
selections are appropriate for their local market.

      The Company publishes six volumes of Condensed Books a year
in  the  United  States.   Some  of the  Company's  international
subsidiaries  also  publish  six volumes  a  year,  while  others
publish four or five.


  Series Books

      The  Company  markets two types of series  books:   reading
series  and illustrated series.  These book series may  be  open-
ended continuing series, or may be closed-ended, consisting of  a
limited  number of volumes.  Series books are published in  eight
languages  and marketed in 16 countries. In fiscal  1998,  series
books generated worldwide revenues of $162.1 million, as compared
with  $209.5 million in fiscal 1997 and $264.3 million in  fiscal
1996.

      In  fiscal  1998,  reading  series  included  Today's  Best
Nonfictionr,  which  consists  of  five  volumes  per  year  each
generally  containing  condensed versions  of  four  contemporary
works  of nonfiction and The World's Best Reading, consisting  of
full-length editions of classic works of literature, of which six
volumes  are  published each year.  Today's  Best  Nonfiction  is
published in 7 countries in three languages and The World's  Best
Reading  is published in four countries in three languages.   The
Company announced in September 1998 that it will discontinue  the
Today's Best Nonfiction series.  See "Strategic Intitiatives."

      The Company markets illustrated series, which are generally
closed-ended, in 16 countries and publishes in nine languages.


  General Books

      The  Company's general books consist primarily of reference
books, cookbooks, "how-to" and "do-it-yourself" books, children's
books  and  books on subjects such as history, travel,  religion,
health, nature and the home.  General books are published  in  18
languages  and  are marketed in 40 countries.   In  fiscal  1998,
general books generated worldwide revenues of $608.5 million,  as
compared with $675.9 million in fiscal 1997 and $753.5 million in
fiscal 1996.

      New  general  books are generally original Reader's  Digest
books,  but  may  also be books acquired from  other  publishers.
During  the  development period for an original  Reader's  Digest
book,  the  Company conducts extensive research and  prepares  an
appropriate marketing strategy for the book.

      Although most sales of a general book will result from  the
initial  bulk  promotional mailing, substantial additional  sales
occur through subsequent promotions, catalog sales and the use of
sales  inserts  in  mailings for other Reader's Digest  products.
The Company also distributes its books for retail sale in stores,
through third-party distributors.


  Music

      The  Company publishes recorded music packages on cassettes
and  compact  discs, which it sells principally by  direct  mail.
The  music  packages  are  generally  collections  of  previously
recorded and newly commissioned material by a variety of artists,
although  they  may include selections from the Company's  almost
18,000-selection library.  The collections span a broad range  of
musical styles.  In certain markets, the Company also sells music
series, which are marketed in the same manner as Condensed  Books
and  series books.  The marketing strategy for music packages  is
similar  to  that for general books.  The Company  markets  music
products  in  37 countries, offering different music products  in
the various international markets because of diverse tastes.   In
fiscal  1998,  music  products generated  worldwide  revenues  of
$377.6  million, as compared with $404.2 million in  fiscal  1997
and $460.1 million in fiscal 1996.

      In  the United States, the Company became a member  of  the
Recording Industry Association of America in fiscal 1998, and was
recognized    with   47   gold,   platinum   and   multi-platinum
certificates.


  Television and Video

      The  Company's  television and home video products  are  in
genres  similar to its general books.  Several original  programs
have  won  awards of excellence, including five Emmy awards,  and
have  appeared  on the Disney Channel and the Discovery  Channel.
The  Company  continues  to expand its video  operations  in  the
United  States  and  in international markets  and  is  presently
marketing video products principally by direct mail in the United
States  and  32 other countries.  Most of the Company's  original
programs  have  been licensed to cable television networks.   The
Company  also  sells  its  home  video  products  through  retail
establishments.   In  fiscal 1998, home video products  generated
worldwide  revenues  of $215.8 million, as compared  with  $243.5
million in fiscal 1997 and $241.3 million in fiscal 1996.


  Production and Fulfillment

      The  various  editions of Condensed Books are  printed  and
bound  by third-party contractors.  The Company is a party to  an
exclusive  agreement through 2002 for printing  English  language
Condensed Books distributed in the United States and Canada.  The
Company  solicits  bids  for the printing  and  binding  of  each
general book or book series.  Production and manufacture of music
and  video  products  is  typically  accomplished  through  third
parties.

      The principal raw material necessary for the publication of
Condensed  Books, series books and general books is  paper.   The
Company  has  a number of paper supply arrangements  relating  to
paper  for  Condensed Books.  Paper for series books and  general
books is purchased for each printing.  The Company believes  that
existing contractual and other available sources of paper provide
an  adequate supply at competitive prices.  Third parties arrange
for  the  acquisition of some of the necessary raw materials  for
the manufacture of music and video products.

      Fulfillment,  warehousing,  customer  service  and  payment
processing  are conducted principally by independent contractors.
Most of the Company's products are packaged and delivered to  the
Postal  Service  directly  by  the  printer  or  supplier.    For
information about postal rates and service, see "Direct Marketing
Operations."

      In  all of the Company's direct marketing sales, a customer
may  return any book or home entertainment product to the Company
either  prior  to  payment or after payment for  a  refund.   The
Company  believes that its returned goods policy is essential  to
its  reputation and also elicits a greater number of orders, many
of   which  are  not  returned  because  of  the  generally  high
satisfaction rate of consumers with the Company's products.  This
policy  and  a "first book free" policy for Condensed  Books  and
series books result in a significant amount of returned goods.

     Sales of the Company's books and home entertainment products
are seasonal to some extent.  In the direct marketing industry as
a whole, the winter months have traditionally had higher consumer
response  than  other times of the year.  Sales are  also  higher
during the pre-Christmas season than in spring and summer.


Direct Marketing Operations

      The sale of magazine subscriptions, Condensed Books, series
books,  general  books,  music and video  products,  as  well  as
certain  other  products,  is  accomplished  principally  through
direct mail solicitations to households on the Company's customer
lists,  usually accompanied by sweepstakes entries and,  in  some
cases,  premium merchandise offers.  For many years  the  Company
has  been  acknowledged as a pioneer and innovator in the  direct
mail industry.

      As  part  of its growth strategy, the Company has begun  to
pursue  increased  distribution of its  products  through  direct
response channels other than direct mail, such as direct response
television,  telemarketing and the Internet, as well as  expanded
direct marketing channels, such as catalogs and clubs.

      The  Company  is  adapting the editorial  content  and  the
marketing   methods  of  its  magazines  and   books   and   home
entertainment products to new technologies, such as computer  on-
line  services.   In 1997, the Company launched  Reader's  Digest
World,  a World Wide Web site (www.readersdigest.com) that  links
the  Company's 13 local and international Web sites, for shopping
and  information about the Company's products.  In 1998, Reader's
Digest  World had over 2 million visitors from seventy  different
countries around the world.

      To  promote the sale of its products in the United  States,
the  Company  usually  offers a sweepstakes  in  its  promotional
mailings.   Prizes totaled about $8 million for the 1998  edition
of   the   sweepstakes.   Generally,  each   of   the   Company's
international  subsidiaries sponsors  its  own  sweepstakes,  the
mechanics  of  which  vary  from  jurisdiction  to  jurisdiction,
depending upon local law.

      From  time  to  time,  the Company is  involved  in  legal,
regulatory   and   investigative   proceedings   concerning   its
sweepstakes and other direct marketing practices.  Also from time
to   time,   more  restrictive  laws  or  regulations   governing
sweepstakes  or direct marketing are considered in  jurisdictions
in which the Company does business.  The Company does not believe
that such proceedings and proposed laws and regulations will have
a  material  adverse  effect  on the Company's  direct  marketing
business.

      The  Company  is  subject to postal rate  increases,  which
affect its product deliveries, promotional mailings and billings.
Postage  is  one  of  the  Company's  largest  expenses  in   its
promotional and billing activities.  In the past, the Company has
had  sufficient advance notice of most increases in postal  rates
so  that  the  higher rates could be factored into the  Company's
pricing strategies and operating plans.  Because increased prices
(or  increased  delivery charges paid by customers)  may  have  a
negative effect on sales, the Company may strategically determine
from  time  to  time  the extent, if any,  to  which  these  cost
increases are passed on to its customers.

      The  Company  relies  on  postal delivery  service  in  the
jurisdictions  in which it operates for timely  delivery  of  its
products and promotional mailings.  In the United States and most
international    markets,   delivery   service    is    generally
satisfactory.    Some   international   jurisdictions,   however,
experience periodic work stoppages in postal delivery service  or
less than adequate postal efficiency.

      In  some  states in the United States and in  some  foreign
jurisdictions, some or all of the Company's products are  subject
to  sales  tax  or  value  added tax.   Tax,  like  delivery,  is
generally   stated  separately  on  bills  where   permitted   by
applicable law.  Nonetheless, tax increases or imposition of  new
taxes increases the total cost to the customer and thus may  have
a  negative  effect  on sales.  Moreover, in jurisdictions  where
applicable  tax  must  be  included in the  purchase  price,  the
Company may be unable to fully recover from customers the  amount
of any tax increase or new tax.


Management Information Systems and Customer List Enhancement

      The size and quality of the Company's computerized customer
list  of  current  and prospective customers in each  country  in
which  it  operates contribute significantly to its business  and
the  Company  is constantly striving to improve its  lists.   The
Company  believes that its United States list of over 60  million
households--over  half  the total number  of  households  in  the
country--is  one  of  the largest direct response  lists  in  the
United   States.   The  Company's  international  lists   include
approximately 50 million households, in the aggregate.

      The Company is making and will continue to make significant
investments in management information systems in order to improve
its   operating  efficiencies,  increase  the  level  of  service
provided to its customer base and facilitate globalization of the
Company.

      List  management activity is limited in some  international
subsidiaries because local jurisdictions, particularly in Europe,
have  data protection laws or regulations prohibiting or limiting
the  exchange  of  such information.  Certain jurisdictions  also
prohibit  the retention of information, other than certain  basic
facts, about noncurrent customers.  Although data protection laws
in  effect  from  time  to  time may hinder  the  Company's  list
enhancement capacity, the Company believes that current laws  and
regulations   do  not  prevent  the  Company  from  engaging   in
activities necessary to its business.
Special Interest Magazines

      The  Company  publishes several special interest  magazines
that it deems consistent with its image, editorial philosophy and
market   expertise.   The  Family  Handymanr  magazine   provides
instructions  and guidance for "do-it-yourself" home  improvement
projects.  New Choices: Living Even Better After 50r magazine  is
aimed  at  active,  mature  readers and provides  information  on
entertainment,  travel,  health  and  leisure  time   activities.
American  Health for Womenr magazine provides helpful information
on  medicine,  nutrition, psychology and fitness as those  issues
relate  to  women.   Walkingr magazine  provides  information  on
health and fitness for walking enthusiasts.  These magazines  are
sold  by subscription and on the newsstand.  Like most magazines,
the Company's special interest magazines are highly dependent  on
advertising revenue.  Each of these magazines publishes 10 issues
per  year,  except Walking, which publishes six times  per  year.
The Company also publishes Moneywise magazine, a magazine devoted
to helping families manage their finances, in the United Kingdom.

      The following table sets forth the circulation rate base of
each of the Company's United States special interest magazines at
June 30, 1998, as well as the number of advertising pages carried
for  the fiscal year ended June 30, 1998.  Circulation rate  base
data is as reported to ABC.

                                                      Number of
                                        Circulation  Advertising
                                        Rate Base       Pages
                                                       Carried
     The Family Handyman                 1,100,000      608
     American Health for Women           1,000,000      535
     New Choices: Living Even Better       600,000      483
     After 50
     Walking.                              650,000      364

      Moneywise had a circulation rate base of 101,700 as of  the
end of fiscal 1998 and carried 522 pages of advertising.

     Of total revenues of $97.0 million for the Company's special
interest   magazines  in  fiscal  1998,  59%  was  generated   by
circulation revenues and 41% by advertising revenues.

      The  U.S.  magazines  are promoted to  the  Company's  U.S.
customer  list and the Company's other products are  promoted  to
each  magazine's  customer list, as appropriate.   This  strategy
helps  to  expand  the Company's customer base  for  all  of  its
products.


QSP, Inc.

      The  Company's wholly owned subsidiaries, QSP, Inc. in  the
United  States and Quality Service Plan, Inc. in Canada  ("QSP"),
are  in the business of assisting schools and youth groups in the
United  States  and Canada in their fundraising  efforts.   QSP's
staff   helps   schools  and  youth  groups  prepare  fundraising
campaigns  in  which  participants sell  magazine  subscriptions,
music and video products, books, food and gifts.  QSP derives its
revenue  from  a portion of the proceeds of each  sale.   Several
hundred   publishers  (including  the  Company)   make   magazine
subscriptions available to QSP at competitive, discounted prices.
QSP  also  obtains discounted music products from a  large  music
publisher.  Processing of magazine and music orders is  performed
for QSP by an independent contractor.  Processing of video, book,
gift  and  food orders is performed by QSP Distribution Services,
Inc.,  a wholly owned subsidiary of QSP, Inc. located in Conyers,
Georgia.


Competition and Trademarks

      Although  Reader's Digest magazine is a  unique  and  well-
established  institution in the magazine publishing industry,  it
competes  with other magazines for subscribers and with magazines
and   all  other  media,  including  television,  radio  and  the
Internet,  for  advertising.   The  Company  believes  that   the
extensive  and longstanding international operations of  Reader's
Digest  provide  the  Company with a significant  advantage  over
competitors seeking to establish a global publication.

      The  Company owns numerous trademarks that it uses  in  its
business  worldwide.   Its  two  most  important  trademarks  are
"Reader's  Digest" and the "Pegasus" logo.  The Company  believes
that  the  name  recognition, reputation and image  that  it  has
developed  in each of its markets significantly enhance  customer
response  to  the  Company's direct marketing  sales  promotions.
Accordingly,  trademarks are important to the Company's  business
and the Company aggressively defends its trademarks.

     The Company believes that its name, image and reputation, as
well  as the quality of its customer lists, provide a significant
competitive advantage over many other direct marketers.  However,
the  Company's books and home entertainment products business  is
in  competition with companies selling similar products at retail
as  well  as  by  direct  marketing.   Because  tests  show  that
consumers'  responses  to  direct  marketing  promotions  can  be
adversely  affected  by the overall volume  of  direct  marketing
promotions,  the Company is also in competition  with  all  other
direct  marketers,  regardless  of  whether  the  products  being
offered are similar to the Company's products.

      Each  of  the  Company's special interest magazines  is  in
competition  with other magazines of the same genre  for  readers
and  advertising.   Nearly all of the Company's products  compete
with  other  products and services that utilize leisure  activity
time or disposable income.


Employees

      As  of  June  30, 1998, the Company employed  approximately
5,500 persons worldwide; approximately 2,100 were employed in the
United   States   and  3,400  were  employed  by  the   Company's
international subsidiaries.  The Company's relationship with  its
employees is generally satisfactory.


Executive Officers of the Company

     The following paragraphs set forth the name, age and offices
with  the  Company  of  each  present executive  officer  of  the
Company,  the  period  during which each  executive  officer  has
served  as  such and each executive officer's business experience
during the past five years:


        Name and Age             Positions and Offices With the Company
                                                    
Thomas O. Ryder (54)             Mr.  Ryder has been Chairman of the  Board
                                 and Chief Executive Officer of the Company
                                 since  April  28,  1998.   Mr.  Ryder  was
                                 President, American Express Travel Related
                                 Services  International,  a  division   of
                                 American  Express  Company,  from  October
                                 1995  to  April 1998.  Prior  thereto,  he
                                 served    as    President,   Establishment
                                 Services  - Worldwide of American  Express
                                 Travel Related Services.
                                 
Melvin R. Laird  (76)            Mr.  Laird has been a member of the  Board
                                 of  Directors of the Company  since  1990.
                                 He  has  served  as Senior Counsellor  for
                                 national  and international affairs  since
                                 1974  and  was  elected to the  additional
                                 position  of Vice President in 1989.   Mr.
                                 Laird joined the Company in 1974.
                                 
Thomas A. Belli (51)             Mr.  Belli has been President of QSP, Inc.
                                 since  November 1997, a position  he  also
                                 held  prior to July 1995.  He first joined
                                 the Company in August 1977.
                                 
M. John Bohane  (62)             Mr.  Bohane has been Senior Vice President
                                 of the Company and President, Global Books
                                 and  Home  Entertainment  since  July  27,
                                 1998.   Prior thereto, he was Senior  Vice
                                 President  of  the Company  and  President
                                 International  Operations, a  position  he
                                 held   since  rejoining  the  Company   on
                                 September  8, 1997.  He first  joined  the
                                 Company in 1964 and served in a number  of
                                 executive capacities, including President,
                                 Direct   Marketing,  until   leaving   the
                                 Company in July, 1991.  Mr. Bohane  served
                                 as  President and Chief Executive  Officer
                                 of  Newfield Publications from April, 1994
                                 to  July,  1995 and as Vice  President  of
                                 Corporate  Database  Marketing  of   Time-
                                 Warner,   Inc.,   from  April,   1992   to
                                 December, 1993.
                                 
Michael A. Brizel (41)           Mr.  Brizel  was appointed Vice  President
                                 and  General  Counsel on  July  27,  1998.
                                 Prior  thereto,  he  was  Vice  President,
                                 Legal  U.S. and Associate General Counsel,
                                 a  position he held since September  1996.
                                 Prior  thereto,  he was Associate  General
                                 Counsel of the Company.  Mr. Brizel joined
                                 the Company in July 1989.
                                 
Elizabeth G. Chambers (35)       Ms.  Chambers  has  been  Vice  President,
                                 Business  Redesign since August 10,  1998.
                                 Prior  to joining the company, she  was  a
                                 partner at the management consulting  firm
                                 of McKinsey & Company, a position she held
                                 from  June  1995  to August  1998  and  an
                                 associate from October 1989 to June 1995.
                                 
Gregory G. Coleman (44)          Mr. Coleman has been Senior Vice President
                                 and  President,  U.S. Magazine  Publishing
                                 since  July  27, 1998.  Prior thereto,  he
                                 was   Senior  Vice  President,   Worldwide
                                 Publisher,  Reader's  Digest  Magazine,  a
                                 position  he held since October 1997.  Mr.
                                 Coleman also served as Vice President  and
                                 General   Manager,  U.S.   Magazines   and
                                 Publisher,   U.S.  Reader's  Digest   from
                                 December  1995  until October  1997,  Vice
                                 President, Publisher, U.S. Reader's Digest
                                 from November 1991 until December 1995.
                                 
Clifford H.R. DuPree (48)        Mr.  DuPree  was appointed Vice President,
                                 Corporate Secretary and Associate  General
                                 Counsel  on July 27, 1998.  He joined  the
                                 company  in May 1992 as Associate  General
                                 Counsel,  became  Assistant  Secretary  in
                                 March 1995 and Vice President in September
                                 1996.
                                 
Thomas D. Gardner (40)           Mr.   Gardner   has   been   Senior   Vice
                                 President,    Business    Planning     and
                                 Development since July 27, 1998.   He  was
                                 Vice President, Marketing, Reader's Digest
                                 U.S.A.  from November 1995 to  July  1998,
                                 Vice  President, Business Development from
                                 April   1995  to  November  1995,  and   a
                                 Director of Marketing prior thereto.   Mr.
                                 Gardner  joined  the Company  in  February
                                 1992.
                                 
Robert J. Krefting (54)          Mr.   Krefting   has  been   Senior   Vice
                                 President   and  President,  International
                                 Magazine  Publishing since July 27,  1998.
                                 Prior to joining the Company, Mr. Krefting
                                 was   sole   proprietor  of   Holly   Hill
                                 Publishing,    a    management    services
                                 corporation  serving  the  publishing  and
                                 venture  capital industries, from  January
                                 1993 to July 1998.
                                 
Gary S. Rich (37)                Mr.  Rich  has been Senior Vice President,
                                 Human  Resources, since  August  3,  1998.
                                 Prior  to  joining  the  Company,  he  was
                                 Senior   Vice   President,  Global   Human
                                 Resources for A.C. Nielsen Corporation,  a
                                 position  he held from June 1996  to  July
                                 1998.   Prior thereto, Mr. Rich  was  Vice
                                 President, Human Resources--Europe, Middle
                                 East   and  Africa  at  American   Express
                                 Company  (travel,  financial  and  network
                                 services).
                                 
George S. Scimone (51)           Mr.  Scimone  was  appointed  Senior  Vice
                                 President  and Chief Financial Officer  of
                                 the  Company  on  July  27,  1998.   Prior
                                 thereto,  Mr.  Scimone  served   as   Vice
                                 President and Chief Financial Officer from
                                 September   1997,   Vice   President   and
                                 President,  Reader's  Digest  U.S.A.  from
                                 November  1996  and  Vice  President   and
                                 Corporate Controller from September  1995.
                                 Prior  to joining the Company, Mr. Scimone
                                 was   Business  Chief  Financial  Officer,
                                 Electrical  Distribution  and  Control  of
                                 General Electric Company.
                       
Christopher P. Willcox  (51)     Mr. Willcox has been Senior Vice President
                                 and  Editor-in-Chief  of  Reader's  Digest
                                 magazine  since March 1996.  He served  as
                                 Worldwide Executive Editor from June  1994
                                 to   March  1996  and  Executive   Editor,
                                 International from October  1991  to  June
                                 1994.  He joined the Company in 1988.
                                 

      Pursuant to the By-Laws of the Company, officers  serve  at
the  pleasure of the Board of Directors.  Officers of the Company
are  elected annually to serve until their respective  successors
are elected and qualified.


ITEM 2.PROPERTIES

       The   Company's   headquarters  and  principal   operating
facilities are situated on approximately 120 acres in Westchester
County,  New  York, much of which the Company acquired  in  1940.
The   site   includes   five  principal   buildings   aggregating
approximately   703,000   square  feet  that   house   executive,
administrative,  editorial  and  operational  offices,  and  data
processing  and other facilities.  In New York City, the  Company
leases  approximately 167,000 square feet of office  space  in  a
total  of  two buildings, portions of which are used as editorial
offices  for its books and home entertainment products  business,
as  advertising sales offices for Reader's Digest magazine and as
offices  for  the  Company's  special  interest  magazines.   The
Company  leases space totaling approximately 51,000  square  feet
for  an  editorial  bureau, advertising sales offices  and  other
purposes  in  various cities in the United  States.   QSP  leases
approximately 163,000 square feet in Conyers, Georgia.

     The  Company  owns approximately 1,459,100 square  feet  and
leases  approximately 467,300 square feet of  space  outside  the
United  States  that  is utilized by the Company's  international
operating     subsidiaries    principally    as     headquarters,
administrative  and editorial offices and warehouse  space.   The
foregoing properties owned by the Company include 207,000  square
feet  of  space in Swindon, England, in a building owned  by  the
Company on land leased by the Company through 2076.

      The  Company believes that its current facilities, together
with expansions and upgrading of facilities presently underway or
planned,   are  adequate  to  meet  its  present  and  reasonably
foreseeable needs.  The Company also believes that adequate space
will be available to replace any leased facilities for which  the
leases expire in the near future.


ITEM 3.LEGAL PROCEEDINGS

      The  Company and its subsidiaries are defendants in various
lawsuits  and  claims arising in the regular course of  business.
Based on the opinions of management and counsel for such matters,
recoveries,  if  any,  by  plaintiffs  and  claimants  would  not
materially  affect the financial position of the Company  or  its
results of operations.


ITEM 4.SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matter was submitted to a vote of security holders of the
Company  during the fourth quarter of the fiscal year ended  June
30, 1998.


                             PART II


ITEM 5.MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
       STOCKHOLDER MATTERS

      The information required under this Item is contained under
the  caption "Selected Quarterly Financial Data and Dividend  and
Market   Information"   in   the  section   entitled   "Financial
Information."


ITEM 6.SELECTED FINANCIAL DATA

      The information required under this Item is contained under
the  caption "Selected Quarterly Financial Data and Dividend  and
Market  Information" and "Selected Financial Data" in the section
entitled "Financial Information."


ITEM 7.MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
       CONDITION AND RESULTS OF OPERATION

      The information required under this Item is contained under
the caption "Management's Discussion and Analysis" in the section
entitled "Financial Information."


ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The information required under this Item is contained in the
section entitled "Financial Information."


ITEM 9.CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
       ACCOUNTING AND FINANCIAL DISCLOSURE

     None.


                            PART III


ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      Information with respect to directors of the Company  under
the  caption  "Proposal 1: Election of Directors"  in  the  Proxy
Statement  for the Annual Meeting of Stockholders of the  Company
to  be  held  on  November  13, 1998 is  incorporated  herein  by
reference.  Information with respect to executive officers of the
Company  appears  under the caption "Executive  Officers  of  the
Company" in Item 1 of Part I hereof and is incorporated herein by
reference.


ITEM 11.  EXECUTIVE COMPENSATION

     Information with respect to executive compensation under the
captions  "Executive Compensation," "Report of  the  Compensation
and  Nominating Committee" and "Performance Graph" in  the  Proxy
Statement  for the Annual Meeting of Stockholders of the  Company
to  be  held  on  November  13, 1998 is  incorporated  herein  by
reference.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      Information with respect to security ownership  of  certain
beneficial  owners  and  management  under  the  caption  "Equity
Security Ownership" in the Proxy Statement for the Annual Meeting
of Stockholders of the Company to be held on November 13, 1998 is
incorporated herein by reference.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     None.
                             PART IV


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)(1) Financial Statements
       The  information required by this Item is contained in the
       section entitled "Financial Information."

   (2) Financial Statement Schedules
       All  schedules  have  been omitted since  the  information
       required  to  be  submitted  has  been  included  in   the
       Consolidated Financial Statements or Notes thereto or  has
       been omitted as not applicable or not required.

   (3) Exhibits

3.1.1      Restated Certificate of Incorporation of The  Reader's
     Digest Association, Inc. filed with the State of Delaware on
     February  7, 1990 filed as Exhibit 3.1.1 to the registrant's
     Form  10-K for the year ended June 30, 1993, is incorporated
     herein by reference.

3.1.2       Certificate  of  Amendment  of  the  Certificate   of
     Incorporation of The Reader's Digest Association, Inc. filed
     with  the  State of Delaware on February 22, 1991  filed  as
     Exhibit  3.1.2 to the registrant's Form 10-K  for  the  year
     ended June 30, 1993, is incorporated herein by reference.

3.2  Amended   and  Restated  By-Laws  of  The  Reader's   Digest
     Association,  Inc., effective February  22,  1991  filed  as
     Exhibit 3.2 to the registrant's Form 10-K for the year ended
     June 30, 1993, is incorporated herein by reference.

10.1 The  Reader's Digest Association, Inc. Management  Incentive
     Compensation Plan (Amendment and Restatement as of  July  1,
     1994)  filed as Exhibit 10.1 to the registrant's  Form  10-K
     for the year ended June 30, 1994, is incorporated herein  by
     reference.*

10.2 The Reader's Digest Association, Inc. 1989 Key Employee Long
     Term   Incentive  Plan  filed  as  Exhibit   10.2   to   the
     Registration  Statement on Form S-1  (Registration  No.  33-
     32566)  filed  by  registrant  on  December  19,  1989,   is
     incorporated herein by reference.*

10.3 The  Reader's Digest Association, Inc. Deferred Compensation
     Plan (Amendment and Restatement as of July 8, 1994) filed as
     Exhibit  10.4  to the registrant's Form 10-K  for  the  year
     ended June 30, 1994, is incorporated herein by reference.*

10.4 The  Reader's  Digest Association, Inc. Severance  Plan  for
     Senior  Management (Amendment and Restatement as of July  8,
     1994)  filed as Exhibit 10.5 to the registrant's  Form  10-K
     for the year ended June 30, 1994, is incorporated herein  by
     reference.*

10.5 The  Reader's  Digest Association, Inc. Income  Continuation
     Plan  for Senior Management (amended and restated) filed  as
     Exhibit  10.5  to the registrant's Form 10-K  for  the  year
     ended June 30, 1993, is incorporated herein by reference.*

10.6 Excess  Benefit  Retirement  Plan  of  The  Reader's  Digest
     Association, Inc. (Amendment and Restatement as of  July  1,
     1994)  filed as Exhibit 10.7 to the registrant's  Form  10-K
     for the year ended June 30, 1994, is incorporated herein  by
     reference.*

10.7 Supplemental  Retirement  Benefit  Agreement  dated  as   of
     September  13,  1991  between the registrant  and  James  P.
     Schadt filed as Exhibit 10.16 to the registrant's Form  10-K
     for the year ended June 30, 1993, is incorporated herein  by
     reference.*

10.8 Supplemental Retirement Benefit Agreement dated as  of  June
     8,  1994 between the registrant and Martin J. Pearson  filed
     as  Exhibit 10.15 to the registrant's Form 10-K for the year
     ended June 30, 1995 is incorporated herein by reference.*

10.9 The   Reader's   Digest  1992  Executive   Retirement   Plan
     (Amendment and Restatement as of October 10, 1996) filed  as
     Exhibit  10.12 to the registrant's Form 10-K  for  the  year
     ended June 30, 1997, is incorporated herein by reference.*

10.10  The   Reader's  Digest  Association,  Inc.  Executive
       Financial Counseling Plan, amended and restated as  of  July
       1, 1998.*

10.11  Amendment  No. 1 to  The  Reader's Digest  Association,
       Inc. Management Incentive  Compensation
       Plan  (effective  as  of April 11, 1996)  filed  as  Exhibit
       10.1.1  to the registrant's Form 10-Q for the quarter  ended
       March 31, 1996, is incorporated herein by reference.*

10.12  Termination Agreement dated as of
       April 1, 1996 between the registrant and James P. Schadt,
       filed as Exhibit 10.23 to the registrant's Form 10-Q for the
       quarter ended March 31, 1996, is incorporated herein by
       reference.*

10.13  Termination Agreement dated as of
       April 1, 1996 between the registrant and Paul A. Soden,
       filed as Exhibit 10.25 to the registrant's Form 10-Q for the
       quarter ended March 31, 1996, is incorporated herein by
       reference.*

10.14  Termination Agreement dated as of
       April 1, 1996 between the registrant and Stephen R. Wilson,
       filed as Exhibit 10.26 to the registrant's Form 10-Q for the
       quarter ended March 31, 1996, is incorporated herein by
       reference.*

10.15  Termination Agreement dated as of
       April 1, 1996 between the registrant and Martin J. Pearson,
       filed as Exhibit 10.24 to the registrant's Form 10-Q for the
       quarter ended December 31, 1996, is incorporated herein by
       reference.*

10.16  Agreement dated June 18, 1997
       between the registrant and James P. Schadt filed as Exhibit
       10.24 to the registrant's Form 10-K for the year ended June
       30, 1997, is incorporated by reference.*

10.17  Agreement dated as of August 1,
       1997 between the registrant and Martin J. Pearson filed as
       Exhibit 10.25 to the registrant's Form 10-K for the year
       ended June 30, 1997, is incorporated by reference.

10.18  Agreement dated August 10, 1997 between the registrant
       and James  P. Schadt  filed  as  Exhibit  10.26  to   the
       registrant's Form 10-K for the year ended June 30, 1997,  is
       incorporated by reference.*


10.19  US$400,000,000 Competitive Advance and Revolving Credit
       Facility Agreement dated as of November 12, 1996 between the
       registrant, the Borrowing Subsidiaries, The Chase  Manhattan
       Bank and J.P. Morgan Securities Inc., filed as Exhibit 10.23
       to the registrant's Form 10-Q for the quarter ended December
       31, 1996, is incorporated herein by reference.

10.20  Agreement  dated  as of August 11,  1997  between  the
       registrant  and George V. Grune, filed as Exhibit  10.28  to
       the  registrant's Form 10-Q for the quarter ended  September
       30, 1997, is incorporated herein by reference.*

10.21  First Amendment dated as of September 17, 1997 to  the
       $400,000,000   Competitive  Advance  and  Revolving   Credit
       Facility  Agreement dated as of November 12, 1996 among  the
       registrant, the Borrowing Subsidiaries, The Chase  Manhattan
       Bank and J.P. Morgan Securities Inc., filed as Exhibit 10.29
       to   the  registrant's  Form  10-Q  for  the  quarter  ended
       September 30, 1997, is incorporated herein by reference.

10.22  The   Reader's  Digest  Association,  Inc.   Director
       Compensation  Program,  filed  as  Exhibit  10.31   to   the
       registrant's Form 10-Q for the quarter ended March 31, 1998,
       is incorporated herein by reference.*

10.23  The   Reader's  Digest  Association,  Inc.   Deferred
       Compensation Plan for Directors, amended and restated as  of
       March  13,  1998, filed as Exhibit 10.31 to the registrant's
       Form  10-Q  for  the  quarter  ended  March  31,  1998,   is
       incorporated herein by reference.*

10.24  Employment Agreement dated as of April 28, 1998 between
       the  registrant and Thomas O. Ryder, filed as Exhibit  10.33
       to  the  registrant's Form 10-Q for the quarter ended  March
       31, 1998, is incorporated herein by reference.*

10.25  First  Amendment Agreement dated as of April 28,  1998
       between the registrant and George V. Grune, filed as Exhibit
       10.34  to  the registrant's Form 10-Q for the quarter  ended
       March 31, 1998, is incorporated herein by reference.*

10.26  The Reader's Digest Association, Inc. 1994 Key Employee
       Long  Term Incentive Plan, as amended and restated effective
       as  of  April  28,  1998,  filed as  Exhibit  10.35  to  the
       registrant's Form 10-Q for the quarter ended March 31, 1998,
       is incorporated herein by reference.*

10.27  Second  Amendment  dated as of June  2,  1998  to  the
       $400,000,000   Competitive  Advance  and  Revolving   Credit
       Facility  Agreement dated as of November 12, 1996 among  the
       registrant, the Borrowing Subsidiaries, The Chase  Manhattan
       Bank and J.P. Morgan Securities Inc.

10.28  Termination  Agreement dated  as  of  April  10,  1997
       between the registrant and George S. Scimone.*

10.29  Termination  Agreement dated  as  of  April  10,  1998
       between the registrant and Gregory G. Coleman.*

10.30  Termination  Agreement dated as of September  8,  1997
       between the registrant and M. John Bohane.*

10.31  Termination  Agreement dated as of September  8,  1997
       between the registrant and Marcia M. Lefkowitz.*

10.32  Supplemental Retirement Benefit Agreement dated as  of
       November  15,  1991 between the registrant  and  Gregory  G.
       Coleman.*

10.33  Supplemental Retirement Benefit Agreement dated as  of
       August  17,  1998  between  the  registrant  and  Marcia  M.
       Lefkowitz.*

10.34  Agreement  dated as of November 14, 1997  between  the
       registrant and Thomas A. Belli.*

10.35 Supplemental Retirement Benefit Agreement dated as  of
      August  22, 1988 between the registrant and George V.  Grune
      filed as Exhibit 10.7 to the Registration Statement on  Form
      S-1  (Registration  No.  33-32566) filed  by  registrant  on
      December 19, 1989, is incorporated herein by reference.*

10.36 Supplemental Retirement Benefit Agreement dated as  of
      August  25,  1988 between the registrant and M. John  Bohane
      filed as Exhibit 10.11 to the Registration Statement on Form
      S-1  (Registration  No.  33-32566) filed  by  registrant  on
      December 19, 1989, is incorporated herein by reference.*

10.37 Supplemental Retirement Agreement dated as of May  15,
      1985  between  the registrant and George V. Grune  filed  as
      Exhibit  10.12  to the Registration Statement  on  Form  S-1
      (Registration No. 33-32566) filed by registrant on  December
      19, 1989, is incorporated herein by reference.*

13    Financial  information contained in the  section  "Financial
      Information."

21   Subsidiaries of the registrant.

23   Consent of KPMG Peat Marwick LLP.

27   Financial Data Schedule.


(b)  Reports on Form 8-K

     During  the  three months ended June 30, 1998,  the  Company
     filed the following report on Form 8-K:

     Form  8-K dated April 28, 1998, which included a copy  of  a
     press release relating to senior management changes.


*Denotes a management contract or compensatory plan.

                           SIGNATURES

      Pursuant to the requirements of Section 13 or 15(d) of  the
Securities  Exchange Act of 1934, the registrant has duly  caused
this  report  to  be  signed on its behalf  by  the  undersigned,
thereunto duly authorized.

                            THE READER'S DIGEST ASSOCIATION, INC.
                                                                 
                                                                 
                            By: Thomas O. Ryder
                               (Thomas O. Ryder)
                                Chairman and Chief Executive Officer
Date:  September 24, 1998


      Pursuant to the requirements of the Securities Exchange Act
of  1934,  this  report has been signed below  by  the  following
persons on behalf of the registrant and in the capacities and  on
the dates indicated.

         Signature                  Title              Date
                                                  
     Thomas O. Ryder        Chairman and Chief    September 24, 1998
     (Thomas O. Ryder)      Executive Officer and
                            a Director

     Melvin R. Laird        Vice President and    September  24, 1998
     (Melvin R. Laird)      Senior Counsellor and
                            a Director
                                                  
     George S. Scimone      Senior Vice President  September 24, 1998
     (George S. Scimone)    and Chief             
                            Financial Officer
                            (chief accounting
                            officer)
                                                  
     Lynne V. Cheney        Director              September  24, 1998
     (Lynne V. Cheney)                            

     M. Christine DeVita    Director              September  24, 1998
     (M. Christine DeVita)                        

     George V. Grune        Director              September  24, 1998
     (George V. Grune)                            

     James E. Preston       Director              September  24, 1998
     (James E. Preston)                           

     Lawrence R. Ricciardi  Director              September  24, 1998
     (Lawrence R. Ricciardi)

     Robert G. Schwartz     Director              September  24, 1998
     (Robert G. Schwartz)                         

     C.J. Silas             Director              September  24, 1998
     (C.J. Silas)                             

     William J. White       Director              September  24, 1998
     (William J. White)                         

              THE READER'S DIGEST ASSOCIATION, INC.
                                
                      FINANCIAL INFORMATION


                                                            Page
                                                          
Business Segment Financial Information                      21

Geographic Financial Information                            22

Management's Discussion and Analysis                        23

Financial Statements:                                       

Consolidated Statements of Income--For the Years Ended June   31
30, 1998, 1997and 1996                                      
     
Consolidated Balance Sheets--June 30, 1998 and 1997           32
     
Consolidated Statements of Cash Flows--For the Years Ended    33
June 30, 1998, 1997 and 1996                                
     
Consolidated Statements of Changes in Stockholders' Equity--  34
For the Years Ended June 30, 1998, 1997 and 1996            
     
Notes to Consolidated Financial Statements                    35

Independent Auditors' Report                                  45

Report of Management                                          45

Selected Financial Data                                       46

Selected Quarterly Financial Data and Dividend and  Market    46    
Information (Unaudited)                                     

Management Information                                        47

Corporate and Shareholder Information                         48

<TABLE>
<CAPTION>
The Reader's Digest Association, Inc. and Subsidiaries

BUSINESS SEGMENT FINANCIAL INFORMATION

                                               Years ended June 30,
In millions                                1998        1997        1996
<S>                                    <C>          <C>        <C>
Revenues                                                        
 Reader's Digest Magazine              $   712.3    $ 729.2    $   739.8
 Books and Home Entertainment Products   1,635.0    1,850.5      2,099.4
 Special Interest Magazines                 97.0       81.9         91.9
 Other Businesses                          193.1      181.0        170.6
 Intersegment                               (3.7)      (3.6)        (3.6)
                                       $ 2,633.7  $ 2,839.0    $ 3,098.1
Operating profit F1                                            
 Reader's Digest Magazine              $    16.7     $ 42.7    $    11.2
 Books and Home Entertainment Products      37.9      175.6        192.0
 Special Interest Magazines                  1.7        0.4        (21.1)
 Other Businesses                           19.9       22.5         (9.9)
 Corporate Expense                         (46.0)     (48.4)       (62.9)
                                       $    30.2    $ 192.8    $   109.3
Identifiable assets                                             
 Reader's Digest Magazine              $   380.4    $ 410.4    $   358.3
 Books and Home Entertainment Products     853.6      881.8        981.1
 Special Interest Magazines                 75.0       76.4         66.4
 Other Businesses                           70.8       75.1         76.9
 Corporate                                 184.2      200.1        421.4
                                       $ 1,564.0  $ 1,643.8    $ 1,904.1
Depreciation and amortization                                   
 Reader's Digest Magazine              $    10.5     $ 11.2    $    11.8
 Books and Home Entertainment Products      27.2       27.8         30.4
 Special Interest Magazines                  3.3        2.0          1.6
 All other                                   5.2        5.7          5.0
                                       $    46.2     $ 46.7    $    48.8
Capital expenditures                                            
 Reader's Digest Magazine              $     9.2     $ 22.9    $    14.7
 Books and Home Entertainment Products      20.3       75.9         36.8
 All other                                   4.6       11.8          8.1
                                       $    34.1    $ 110.6    $    59.6
</TABLE>
F1 Operating profit for 1998, 1997 and 1996 reflects the
 allocation of other operating items of $70.0, $35.0 and $235.0,
 respectively, to the business segment financial information as
 follows (refer to note TWO in Notes to Consolidated Financial
 Statements for further information):  Reader's Digest Magazine
 $7.7, $5.6 and $37.6, Books and Home Entertainment Products
 $45.6, $25.5 and $130.1, Special Interest Magazines $1.0, $---
 and $21.4, Other Businesses $4.5, $0.5 and $42.1, and Corporate
 Expense $11.2, $3.4 and $3.8, respectively.

<TABLE>
<CAPTION>

The Reader's Digest Association, Inc. and Subsidiaries

GEOGRAPHIC FINANCIAL INFORMATION
                                
                                             Years ended June 30,
In millions                             1998         1997        1996
<S>                                  <C>           <C>         <C> 
Revenues                                                      
 United States                       $ 1,181.4     $ 1,236.4    $1,278.9
 Europe                                1,035.3       1,172.2     1,379.7
 Pacific and Other Markets               424.1         439.8       445.6
 Interarea                                (7.1)         (9.4)       (6.1)
                                     $ 2,633.7     $ 2,839.0    $3,098.1
Revenues interarea                                            
 United States                       $     2.7     $     2.9    $    3.2
 Europe                                    3.5           5.3         2.4
 Pacific and Other Markets                 0.9           1.2         0.5
                                     $     7.1     $     9.4    $    6.1
Operating profit F1                                          
 United States                       $    47.3     $   133.8    $   16.6
 Europe                                   11.1          94.1       110.0
 Pacific and Other Markets                17.8          13.3        45.6
 Corporate Expense                       (46.0)        (48.4)      (62.9)
                                     $    30.2     $   192.8    $  109.3
Identifiable assets                                           
 United States                       $   642.8     $   661.0    $  664.9
 Europe                                  510.9         542.2       563.4
 Pacific and Other Markets               226.1         240.5       254.4
 Corporate                               184.2         200.1       421.4
                                     $ 1,564.0     $ 1,643.8    $1,904.1
</TABLE>
F1 Operating profit for 1998, 1997 and 1996 reflects the
 allocation of other operating items of $70.0, $35.0 and $235.0,
 respectively, to the geographic financial information as follows
 (refer to note TWO in Notes to Consolidated Financial Statements
 for further information):  United States $36.7, $15.3 and
 $151.0, Europe $22.1, $7.4 and $63.5, Pacific and Other Markets
 $---, $8.9 and $16.7, and Corporate Expense $11.2, $3.4 and
 $3.8, respectively.

The Reader's Digest Association, Inc. and Subsidiaries

MANAGEMENT'S DISCUSSION AND ANALYSIS
Dollars in million, except per share data

Management's discussion and analysis as it pertains to geographic
and business segment information has been written excluding the
effect of the 1998 first quarter charges of $70.0, the 1997
fourth quarter charges of $35.0 and the 1996 third quarter
charges of $245.0 (referred to as the operating charges) in order
to analyze the results on a comparable basis. In addition, in
1996 reported results included $10.0 of savings recognized as a
result of the finalization of the company's lease termination
program in the United Kingdom.

 The 1998 first quarter charges were composed primarily of
severance costs of $39.5 associated with workforce reductions in
Europe, the United States, and at the corporate level; and other
costs associated with the discontinuation of certain businesses
and the realignment of business processes and operations.
Businesses that were discontinued include a children's book club
in the United States, and the company's investment in a World
Wide Web navigation service.  The realignment of business
processes and operations also related to certain vendor contracts
in the United States and Europe.

Results of Operations

1998 v. 1997 Worldwide revenues for 1998 decreased to $2,633.7,
or by 7%, compared with $2,839.0 for 1997.  Excluding the
adverse effect of changes in foreign currency exchange rates,
revenues decreased 3%.  This decline was because of lower unit
sales, lower-priced product offerings and sales of a lower-
priced product mix within Books and Home Entertainment
Products.  The decrease in unit sales was predominantly a
result of lower mail quantities, fewer profitably promotable
customers and lower customer response to promotional mailings
primarily in most developed markets.  Revenues declined
principally in the United States, Germany, Canada and other
developed markets. This decrease was largely offset by growth
in developing markets in Eastern Europe and Latin America.

 The company reported worldwide operating profit of $30.2 in
1998, compared with $192.8 in 1997.  The 1998 and 1997 results
reflect operating charges of $70.0 ($51.8 after tax, or $0.49
per share) and $35.0 ($22.2 after tax, or $0.21 per share),
respectively.  Excluding the effect of the operating charges,
worldwide operating profit decreased by 56% in 1998 compared
with 1997.  These operating results reflect lower revenues in
most developed markets, significant declines in operating
results in the United States and Germany and higher
proportionate product costs and promotional spending, slightly
offset by the benefits of cost-containment initiatives in most
developed markets.

 The company reported net income of $17.9, or $0.16 per share
in 1998, compared with net income of $133.5, or $1.24 per share
in 1997.  Excluding the effect of the operating charges, basic
and diluted earnings per share decreased 56% to $0.64 in 1998,
compared with $1.45 in 1997.

 1997 v. 1996 Worldwide revenues for 1997 decreased to $2,839.0,
or by 8%, compared with $3,098.1 for 1996.  Excluding the adverse
effect of changes in foreign currency exchange rates, revenues
decreased 7%.  Revenues declined in all geographic areas,
particularly in the company's European operations.  The decrease
in revenues was principally because of lower unit sales and, to a
lesser extent, lower-priced product offerings and sales of a
lower-priced product mix in Books and Home Entertainment
Products.  External factors, including weak European economies
and increased competitive pressures globally, affected revenues.
Tactical implementation of many simultaneous strategic
initiatives, including varying the quantity and frequency of
promotional mailings, moderating product pricing and introducing
greater promotion variety and less aggressive sweepstakes, also
contributed to lower worldwide revenues in 1997.

 Worldwide operating profit increased to $192.8 in 1997, compared
with $109.3 in 1996.  The 1997 and 1996 results reflect operating
charges of $35.0 ($22.2 after tax, or $0.21 per share) and $245.0
($169.8 after tax, or $1.57 per share), respectively.  Excluding
the effect of the operating charges, worldwide operating profit
decreased by 36% in 1997, compared with 1996.  These operating
results reflect the impact of lower revenues and higher inventory
write-offs as a result of lower customer response to third and
fourth quarter 1997 promotional mailings, partially offset by the
benefits of cost-containment initiatives.

 The company reported net income of $133.5, or $1.24 per share in
1997, compared with $80.6, or $0.73 per share in 1996.  Excluding
the effect of the operating charges, basic and diluted earnings
per share decreased 37% to $1.45 in 1997, compared with $2.30 in
1996, which includes the benefit of $0.09 per share from the
savings recognized as a result of the finalization of the
company's lease termination program in the United Kingdom.

Other Income, Net

1998 v. 1997                  Other income, net for 1998
decreased to $11.3, compared with $17.4 in the prior year.
This decrease was primarily because of lower gains on foreign
exchange transactions and hedging activity ($1.3 in 1998,
compared with $8.5 in 1997), lower interest income ($6.9 in
1998, compared with $11.4 in 1997), and higher interest expense
($9.4 in 1998, compared with $7.0 in 1997), which were
partially offset by gains on the sales of certain assets ($10.2
in 1998, compared with $1.4 in 1997).

 1997 v. 1996 Other income, net for 1997 decreased to $17.4,
compared with $28.4 in 1996.  This decrease was primarily because
of lower interest income ($11.4 in 1997, compared with $21.5 in
1996), lower gains on the sales of certain investments ($7.0 in
1997, compared with $15.8 in 1996), and higher interest expense
($7.0 in 1997, compared with $2.4 in 1996), which were partially
offset by higher gains on foreign exchange transactions and
hedging activity ($8.5 in 1997, compared with a loss of $6.1 in
1996).

Income Taxes

1998 v. 1997      The reported tax rate for 1998
was 56.9%, compared with a reported rate of 36.5% for 1997.
Excluding the effect of the operating charges, the overall
effective tax rate was 37.5% and 36.5% in 1998 and 1997,
respectively.  The higher effective tax rate in 1998 was
primarily because of a reduced amount of foreign tax credits
available.

 1997 v. 1996 The reported tax rate for 1997 was 36.5%, compared
with a reported rate of 41.5% for 1996.  Excluding the effect of
the operating charges, the overall effective tax rate was 36.5%
and 35.5% in 1997 and 1996, respectively.  The lower effective
rate in 1996 was primarily attributable to favorable settlements
relating to prior years.

Geographic Areas

<TABLE>
<CAPTION>
                    Operating Profit by Geographic Area
                                                      Other          
                                           As       operating       As
1998                                    reported      items      adjusted
<S>                                    <C>            <C>        <C>
United States                          $  47.3        $ 36.7     $  84.0
Europe                                    11.1          22.1        33.2
Pacific and Other Markets                 17.8           ---        17.8
Corporate Expense                        (46.0)         11.2       (34.8)
                                       $  30.2        $ 70.0    $  100.2
1997                                                            
United States                          $ 133.8        $ 15.3    $  149.1
Europe                                    94.1           7.4       101.5
Pacific and Other Markets                 13.3           8.9        22.2
Corporate Expense                        (48.4)          3.4       (45.0)
                                       $ 192.8        $ 35.0    $  227.8
</TABLE>

United States

1998 v. 1997                  Revenues in the United States
decreased from $1,236.4 in 1997 to $1,181.4, or by 4%, in 1998.
Revenues declined across all product lines within Books and
Home Entertainment Products, but most significantly as a result
of lower unit sales in general books and, to a lesser extent,
video products.  These declines were moderately offset by
increased revenues in Special Interest Magazines and at QSP,
the company's youth fund-raising organization.  The decrease in
general books revenues was primarily a result of lower customer
response to promotional mailings, lower mail quantities, and
fewer profitably promotable customers in 1998.  Video revenues
declined primarily because of lower mail quantities, lower
customer response to promotional mailings and, to a lesser
extent, a lower-priced mix of products sold in 1998.  The
increase in Special Interest Magazines was primarily a result
of the acquisition of Walking magazine in the third quarter of
1997.  QSP revenues increased primarily resulting from growth
in magazine subscription sales.  Operating profit decreased 44%
to $84.0 in 1998 compared with $149.1 in 1997, because of the
revenue decrease, higher promotional spending in order to
acquire and renew subscribers to Reader's Digest Magazine and
higher inventory reserve levels as a result of the lower
customer response rates, slightly offset by lower paper costs.

 1997 v. 1996                      Revenues in the United States
decreased from $1,278.9 in 1996 to $1,236.4, or by 3%, in 1997.
This decrease was primarily attributable to lower unit sales in
Books and Home Entertainment Products.  Revenues were also
adversely affected by the absence of revenues resulting from the
sale of Travel Holiday magazine in the third quarter of 1996.
Within Books and Home Entertainment Products, lower unit sales
were principally caused by declines in Condensed Books and music
products.  The decrease in Condensed Books and music products
sales was caused by lower customer response to promotional
mailings.  Operating profit decreased 11% to $149.1 in 1997
compared with $167.6 in 1996 because of lower revenues and lower
customer response to promotional mailings, partially offset by
lower paper costs and the benefit of cost-containment
initiatives.

Europe

1998 v. 1997                  Revenues in Europe decreased from
$1,172.2 in 1997 to $1,035.3, or by 12%, in 1998.  Excluding
the adverse effect of changes in foreign currency exchange
rates, revenues decreased 3%.  The revenue decrease was
primarily because of lower Books and Home Entertainment
Products revenues resulting from lower-priced product offerings
and sales of a lower-priced product mix in most product lines,
as well as lower unit sales of series books and Condensed
Books.  Lower average prices were a result of the reduction of
prices in certain markets coupled with a lower-priced mix of
products offered in 1998, principally in music and video
products.  Product expansion in Eastern European markets,
principally in general books, music and video products, was
more than offset by lower sales in most other markets,
including major markets.  This was particularly evident in
Germany, where sales and operating profit have declined more
significantly than in other markets.  Lower unit sales were a
result of a reduction in shipments caused by fewer customers
carried into 1998 for series books and Condensed Books, lower
mail quantities, fewer profitably promotable customers, and
lower customer response to promotional mailings.  Operating
profit decreased 67% to $33.2 in 1998, compared with $101.5 in
1997, as a result of lower revenues and higher proportionate
product costs and promotional spending, slightly offset by the
benefits of cost-containment initiatives in most developed
markets.

 1997 v. 1996 Revenues in Europe decreased from $1,379.7 in 1996
to $1,172.2, or by 15%, in 1997.  Excluding the adverse effect of
changes in foreign currency exchange rates, revenues decreased
12%.  The decrease in revenues was primarily attributable to
lower unit sales and, to a lesser extent, lower-priced product
offerings and sales of a lower-priced product mix within Books
and Home Entertainment Products.  Revenues declined in all
product lines within Books and Home Entertainment Products,
except for video products.  Operating profit decreased from
$173.5 in 1996 to $101.5, or by 41%, in 1997.  Results in 1997
were unfavorably affected by the continuing general weakness in
European economies, increased competitive pressures and the
company's ongoing actions to restore long-term growth in this
region.  These actions included the selective modification of the
number of promotional mailings and mail quantity in a given
mailing, variation of promotional formats and moderation of
product prices.  The impact of these items was partially offset
by the benefit of lower product returns and bad debts and the
implementation of cost-containment initiatives.

Pacific and Other Markets

1998 v. 1997 Revenues in Pacific and Other Markets decreased from
$439.8 in 1997 to $424.1, or by 4%, in 1998.  Excluding the
adverse effect of changes in foreign currency exchange rates,
revenues increased 4%.  Revenues increased primarily as a result
of higher unit sales of Books and Home Entertainment Products, as
well as higher circulation revenues for Reader's Digest Magazine.
Within Books and Home Entertainment Products, higher unit sales
of general books and, to a lesser extent, music products were
moderately offset by lower unit sales of Condensed Books and
video products.  Higher revenues in Latin America, reflecting
product expansion and increased circulation levels, primarily in
Brazil, were largely offset by significant revenue declines in
Canada and, to a lesser extent, in Australia because of lower
mail quantities and lower customer response to promotional
mailings in 1998.  In addition, revenues declined in Canada
because of the effects of a postal strike in November 1997 and
severe ice storms that forced closure of the business and
adversely affected postal service during the critical January
mailing period.  Operating profit decreased 20% to $17.8 in 1998,
compared with $22.2 in 1997, primarily because of the declines in
Canada and the negative impact of currency devaluation in the Far
East.  Excluding the devaluation, operating profit increased 20%,
principally as a result of improved performance in Mexico and
Brazil.

 1997 v. 1996 Revenues in Pacific and Other Markets decreased
from $445.6 in 1996 to $439.8, or by 1%, in 1997.  This decrease
was caused by lower Books and Home Entertainment Products
revenues; however, increased Reader's Digest Magazine circulation
revenues in new countries offset almost three-quarters of this
decline.  Within Books and Home Entertainment Products, the
decline in revenues resulted from lower-priced product offerings
and sales of a lower-priced product mix, as well as lower unit
sales in 1997, primarily in Condensed Books and general books.
Higher revenues in Latin America, reflecting product expansion in
Brazil and Argentina, were offset primarily by significant
revenue declines in South Africa and in Australia.  In South
Africa, substantially lower mail quantities and customer response
rates and the country's economic climate reduced unit sales. In
Australia, lower customer response to promotional mailings,
including the effect of promotional mailing variations and
increased competitive pressures reduced unit sales.  Operating
profit decreased 64% in 1997 to $22.2, primarily because of
higher proportionate promotional spending, continuing investments
in new country expansion, and higher inventory write-offs as a
result of the lower customer response rates.

Business Segments
<TABLE>
<CAPTION>
                   Operating Profit by Business Segment
                                                         Other        
                                                As     operating     As
1998                                         reported    items    adjusted
<S>                                          <C>       <C>        <C> 
Reader's Digest Magazine                     $  16.7   $   7.7    $  24.4
Books and Home Entertainment Products           37.9      45.6       83.5
Special Interest Magazines                       1.7       1.0        2.7
Other Businesses                                19.9       4.5       24.4
Corporate Expense                              (46.0)     11.2      (34.8)
                                              $ 30.2   $  70.0     $100.2
1997                                                              
Reader's Digest Magazine                      $ 42.7   $   5.6      $48.3
Books and Home Entertainment Products          175.6      25.5      201.1
Special Interest Magazines                       0.4       ---        0.4
Other Businesses                                22.5       0.5       23.0
Corporate Expense                              (48.4)      3.4      (45.0)
                                              $192.8   $  35.0     $227.8
</TABLE>

Reader's Digest Magazine

1998 v. 1997 Revenues for Reader's Digest Magazine decreased from
$729.2 in 1997 to $712.3, or by 2%, in 1998.  Excluding the
adverse effect of changes in foreign currency exchange rates,
revenues increased 2%.  The increase in revenues was attributable
to higher circulation revenues, slightly offset by lower
advertising revenues.  Increased circulation levels, primarily in
Russia and Brazil, were moderately offset by circulation declines
in several major markets, particularly in Germany.  In addition,
slightly higher circulation revenues in the United States were
attributable to a higher-priced mix of subscriptions, largely
offset by a lower number of subscriptions sold in 1998.  A
decline in the number of advertising pages sold in the United
States and Germany was slightly offset by a higher number of
pages sold in Pacific and Other Markets.  The decrease in
advertising pages was slightly offset by a higher average rate
per page, primarily in Europe.  Operating profit for Reader's
Digest Magazine decreased 50% to $24.4 in 1998, compared with
$48.3 in 1997.  The decrease reflected significantly higher
promotional spending in the United States and other major markets
to acquire and renew subscribers, partially offset by the
benefits of cost-containment initiatives in most developed
markets.  Consistent with industry practice, the company
periodically evaluates the financial implications of the
circulation rate base of Reader's Digest Magazine worldwide.  In
order to increase the efficiency of its promotional spending, the
company announced in September 1998 that it will reduce the rate
base for Reader's Digest Magazine in the United States by 10% to
20%.

 1997 v. 1996 Revenues for Reader's Digest Magazine decreased
from $739.8 in 1996 to $729.2, or by 1%, in 1997. Excluding the
adverse effect of changes in foreign currency exchange rates,
circulation revenues were about even year-over-year and
advertising revenues increased slightly from the prior year.
Increased circulation levels in Latin America, Eastern Europe and
Thailand were offset by lower paid copies in several European
countries and the United States.  The increase in advertising
revenues was attributable to a higher number of advertising pages
sold in Pacific and Other Markets and the United States, offset
by a lower number of pages in Europe and, to a lesser extent, a
higher average price per page in the United States offset by a
lower average price per page in Pacific and Other Markets.
Operating profit for Reader's Digest Magazine decreased in 1997
to $48.3 compared with $48.8 in 1996.  The decrease reflects
lower revenues, increased promotional spending and investments in
new countries, partially offset by lower paper costs and the
benefit of cost-containment initiatives.

Books and Home Entertainment Products

1998 v. 1997 Revenues for Books and Home Entertainment Products
decreased from $1,850.5 in 1997 to $1,635.0, or by 12%, in 1998.
Excluding the adverse effect of changes in foreign currency
exchange rates, revenues decreased 7%.  This decrease was
principally attributable to the company's United States and
European operations.  The lower revenues were predominantly a
result of significantly lower unit sales in series books,
Condensed Books and general books and, to a lesser extent, lower-
priced product offerings and sales of a lower-priced product mix
in all product lines, principally in music and video products.
The decline in series books and Condensed Books revenues was
caused by a combination of a reduction in shipments caused by
fewer customers carried into 1998, lower mail quantities and
fewer profitably promotable customers, as well as lower customer
response to promotional mailings in developed markets.  In
addition, in the United States, the frequency of Condensed Books
shipments, a reduced number of series mailings and the scaling
back of a book series also contributed to lower revenues.
General books revenue declines, most notably in the United States
but also in most other developed markets, were offset by growth
in Eastern Europe and Latin America, principally in Russia and
Brazil.  The substantial decrease in general books sales in the
United States was primarily a result of lower customer response
to promotional mailings, lower mail quantities and fewer
profitably promotable customers in 1998.  Operating profit for
Books and Home Entertainment Products decreased 58% to $83.5 in
1998, compared with $201.1 in 1997.  These operating results were
affected by lower revenues, higher proportionate product costs in
part because of higher inventory reserve levels in the United
States and higher proportionate promotional spending.

 1997 v. 1996 Revenues for Books and Home Entertainment Products
decreased from $2,099.4 in 1996 to $1,850.5, or by 12%, in 1997,
principally attributable to the company's European operations.
Excluding the adverse effect of changes in foreign currency
exchange rates, revenues decreased 10%.  Most product lines
reported significantly lower revenues, primarily because of lower
unit sales and, to a lesser extent, lower-priced product
offerings and sales of a lower-priced product mix.  External
factors, including weak European economies and increased
competitive pressures globally, affected revenues.  Tactical
implementation of many simultaneous strategic initiatives,
including varying the quantity and frequency of promotional
mailings, moderating product pricing and introducing greater
promotion variety and less aggressive sweepstakes, contributed to
lower revenues in 1997.  Operating profit for Books and Home
Entertainment Products decreased in 1997 to $201.1 compared with
$322.1 in 1996.  These operating results were affected by the
impact of the company's strategic actions to restore long-term
growth in Europe, lower than anticipated responses to promotional
mailings in Pacific and Other Markets, higher inventory write-
offs as a result of lower customer response to promotional
mailings in the third and fourth quarter of 1997, and lower
customer response to Condensed Books promotional mailings.

Special Interest Magazines

1998 v. 1997 Revenues for Special Interest Magazines increased
from $81.9 in 1997 to $97.0, or by 18%, in 1998.  This increase
was primarily attributable to the acquisition of Walking magazine
in the third quarter of 1997.  Excluding Walking, revenues
increased 5%, principally resulting from a higher number of
advertising pages sold and, to a lesser extent, higher
circulation levels in 1998.  Operating profit  for Special
Interest Magazines improved to $2.7 in 1998, compared with $0.4
in 1997, primarily as a result of the higher revenues, which were
partially offset by increased promotional spending associated
with Walking.

 1997 v. 1996 Revenues for Special Interest Magazines decreased
from $91.9 in 1996 to $81.9, or by 11%, in 1997.  This decrease
was primarily attributable to the absence of revenues resulting
from the sale of Travel Holiday magazine in the third quarter of
1996.  Excluding prior year revenues from Travel Holiday,
revenues increased 8% in 1997 compared with 1996.  The
acquisition of Walking magazine in the third quarter of 1997
accounted for 3% of the increase in revenues.  Revenues also
increased almost equally because of higher circulation levels and
advertising pages sold in 1997.  Operating performance improved
in 1997 compared with 1996 primarily reflecting the increases in
circulation and advertising revenues.

Other Businesses

1998 v. 1997 Revenues for Other Businesses, net of intersegment
sales, increased in 1998 to $189.4, or by 7%, compared with the
prior year, primarily as a result of growth in magazine
subscription sales at QSP in the United States.  Operating profit
improved primarily because of the disposal of the company's
investment in a World Wide Web navigation service, largely offset
by higher inventory reserve levels in the merchandise catalog
business in the United Kingdom and higher promotional costs at
QSP.

 1997 v. 1996 Revenues for Other Businesses, net of intersegment
sales, increased in 1997 to $177.4, or by 6%, compared with the
prior year, primarily because of growth in the merchandise
catalog business in the United Kingdom, higher sales at
QSP in the United States and the introduction of a merchandise
catalog business in the United States.  Operating profit
decreased because of costs associated with the company's
investment in a World Wide Web navigation service in 1997 and
higher proportionate promotional costs associated with the launch
of the catalog business in the United States, which were
partially offset by increased profits at QSP.

Corporate Expense

Corporate Expense in 1998 declined 23% to $34.8 compared with
$45.0 in 1997, primarily as a result of the benefit of cost-
containment initiatives and, to a lesser extent, savings in
employee benefits costs.  Corporate Expense in 1997 decreased 24%
to $45.0 compared with $59.1 in 1996 principally because of lower
recruiting and relocation expenses and the benefit of cost-
containment initiatives.

Fourth Quarter Results

Worldwide revenues for the fourth quarter of 1998 decreased to
$624.3, or by 2%, compared with $636.1 in the fourth quarter of
1997.  Excluding the adverse effect of changes in foreign
currency exchange rates, revenues increased 2%.  Growth in
revenues in Eastern Europe and Latin America was largely offset
by declines in the United States and other developed markets.
The increase in revenues was attributable primarily to higher
unit sales in Condensed Books and series books within Books and
Home Entertainment Products.  The company reported worldwide
operating profit of $5.6 in the fourth quarter of 1998, compared
with an operating loss of $37.9 in the fourth quarter of 1997.
Excluding the effect of the operating charges, the operating loss
was $2.9 in the fourth quarter of 1997.  The operating loss in
1997 primarily reflects higher levels of inventory write-offs
than in 1998 as a result of lower than anticipated customer
response to promotional mailings that occurred in the third and
fourth quarter of 1997.  Operating performance improved in the
fourth quarter of 1998 compared with the fourth quarter of 1997
primarily as a result of the lower levels of inventory write-
offs, moderately offset by higher promotional spending to acquire
and renew subscribers to Reader's Digest Magazine.

 The company reported net income of $5.4, or $0.05 per share in
the fourth quarter of 1998, compared with a net loss of $22.8, or
$0.22 per share in the fourth quarter of 1997.  Excluding the
effect of the operating charges, the loss per share was $0.01 in
the fourth quarter of 1997.

Currency Risk Management

The company is exposed to the effect of foreign exchange rate
fluctuations on the U.S. dollar value of its foreign
subsidiaries' income.  The company purchases foreign currency
option contracts to minimize the effect of fluctuating foreign
currencies on its earnings and specifically identifiable
anticipated transactions.  In addition, the company enters into
forward contracts to minimize the effect of fluctuating foreign
currency exchange rates on certain foreign currency denominated
assets and liabilities.  The company's primary foreign currency
market exposures include the British pound, the German mark and
the French franc.  In addition, the company anticipates that its
operations in Russia will be negatively affected by the
devaluation of the ruble.  This may have a material adverse
effect on the company's results of operations for fiscal 1999.
At June 30, 1998, the company estimated that the results of a
uniform 10% weakening in the value of the dollar relative to the
currencies in which the options and forwards are denominated
would result in a net decrease in the fair value of these
instruments of approximately $4.0.  This estimate, however,
includes changes in the fair value of forward contracts which
would be substantially offset by the related impact on the assets
and liabilities being hedged.  This calculation assumes that each
exchange rate would change in the same direction relative to the
U.S. dollar.  Changes in exchange rates not only affect the
dollar value of the fair value, but also impact the underlying
foreign subsidiaries' income.  The company's sensitivity analysis
as described above does not factor in a potential change in sales
levels, local currency prices, or amounts of options or forwards
to cover these changes.  Additional information concerning
derivative financial instruments is available in notes ONE and
FIVE in Notes to Consolidated Financial Statements.

Forward-Looking Information

Strategic Initiatives

The company is undertaking a three-phase strategy to build on its
fundamental strengths and create growth opportunities over the
next three years.

 In July 1998, the company announced as the first step in this
strategy a global reorganization that includes the following key
elements:

    The organization of operations into four business groups
  (Global Books and Home Entertainment, United States Magazine
  Publishing, International Magazine Publishing and QSP, Inc.) to
  make greater use of global scale.

    The restructuring of editorial organizations to ensure
editorial quality and integrity worldwide.

    The establishment of new reporting relationships to sharpen
focus and accountability.

    The reassignment of certain executives as well as the hiring
of new people with key skill sets.

 The second phase of the strategy, announced in September 1998,
targets the restructuring of costs and the raising of capital.
The main components of the restructuring are:

    The elimination or rationalization of unproductive
  businesses.

    Cost reductions and re-engineering.

    Leveraging the asset base of the company.

 The elimination or rationalization of unproductive businesses,
which is expected to be completed within the next 18 months, will
generally involve the following actions:

    The sale or joint venturing of proprietary publishing
  operations in Scandinavia, Finland, Benelux, Italy and South
  Africa.

    The elimination or redirection of certain product lines,
including adult and children's retail book publishing, the
Today's Best Nonfiction book series, and video or music
businesses in selected international markets.

 Cost reduction and re-engineering activities will involve the
following:

    A 20-25% reduction in the number of individual promotional
  mailings globally, including the elimination of related product
  development and overhead costs.  The company anticipates that
  this will increase response rates on continuing mailings.

    A 10-20% reduction in the circulation rate base for Reader's
Digest Magazine in the United States to improve the efficiency of
promotional spending.  This action is also expected to reduce
circulation and advertising revenue in the short term.

    The outsourcing of support functions in areas where it is
cost-effective and the consolidation of suppliers and combination
of purchasing efforts for greater negotiating leverage.

 Implementation of the second phase of the strategy is expected
to reduce the company's annual expense base, excluding other
operating items, by $300.0 to $350.0 and reduce annual revenues
by approximately $200.0 by the end of fiscal 2001.  As a result,
the company believes that annual operating profit will increase
by $100.0 to $150.0 in three years.  The company expects to
record charges to other operating items in a range of $30.0 to
$50.0 in fiscal 1999 related to these actions as components of
the plan are finalized.

 Leveraging the asset base of the company will include the
following actions:

    The sale of important works from the art collection.

    The sale of international real estate holdings including its
U.K. Canary Wharf facility.

    An expected reduction in the quarterly dividend for the
second quarter of 1999 from $0.225 per share to $0.05 per share.

 The actions to leverage the asset base of the company are
expected to convert approximately $200.0 of under-productive
assets to cash in the next year and improve annual pre-tax cash
flow by $150.0 to $200.0 by fiscal 2001.

 The announcement of the second phase of the strategy also
focused on broadening the company's customer base to include more
younger customers and more products for older customers.

 The third phase of the strategy is expected to be announced in
January 1999 and will focus on plans to grow the business.  This
will include investing in internal opportunities, as well as
targeting acquisitions that leverage the company's core
strengths, expanding geographically, introducing new products and
engaging in at least one completely new business.

Fiscal 1999 Results

 The company anticipates that its operations in Russia will be
negatively affected by the devaluation of the ruble.  This may
have a material adverse effect on the company's results of
operations for fiscal 1999.

 Notwithstanding the events in Russia, results for fiscal 1999
are expected to show a modest improvement over fiscal 1998 before
the effects of the above-mentioned actions and other operating
items; however, as the strategy is executed worldwide, results
are expected to show additional improvement in 1999 and more
significant benefits are anticipated over the next two to three
years.

Impact of the Year 2000 Issue

The year 2000 issue is the result of computer programs which were
written using only two digits, rather than four, to represent a
year.  Date-sensitive software or hardware may not be able to
distinguish between 1900 and 2000 and programs that perform
arithmetic operations, comparisons or sorting of date fields may
begin yielding incorrect results.  This could potentially cause a
system failure or miscalculations that could disrupt operations.

 The Company's State of Readiness.  The company has developed a
remediation plan for its year 2000 issue that involves three
overlapping phases:

1) Inventory - This phase includes the creation of an inventory
   of three functional areas:
     a)                       Applications and information
     technology (IT) equipment - These include all mainframe,
     network and desktop hardware and software, including custom
     and packaged applications, and IT embedded systems.
   
     b)                       Non-information technology (non-IT)
     embedded systems - These include non-IT equipment and
     machinery.  Non-IT embedded systems, such as security, fire
     prevention and climate control systems typically include
     embedded technology, such as microcontrollers.
   
     c)  Vendor relationships - These
     include significant third party vendors and suppliers of
     goods and services, as well as vendor and supplier
     interfaces.
 
The United States and developed international markets have
substantially completed the inventory phase and plan to be
fully completed by December 1998.

2) Analysis - This phase includes the evaluation of the
   inventoried items for year 2000 compliance, the determination
   of the remediation method and resources required and the
  development of an implementation plan.  A significant portion
  of the analysis phase is complete in the United States and
  developed international markets.  The United States and major
  developed international markets expect to complete the
  analysis phase for non-IT embedded systems by December 1998.
  All other components of the analysis phase for the United
  States and developed international markets are expected to be
  completed by March 1999.

3) Implementation - This phase includes executing the
  implementation plan for all applicable hardware and software,
  interfaces and systems.  This involves testing the changes,
  beginning to utilize the changed procedures in actual
  operations, testing in a year 2000-simulated environment and
  vendor interface testing.  Subsequent to implementation, the
  company will conduct live testing on January 1 and 2, 2000,
  before business commences on January 3, 2000.  The
  implementation phase, including testing for certain critical
  applications, has commenced in the United States and major
  developed international markets, and is expected to be
  completed by June 1999 for applications and IT equipment and
  non-IT embedded systems.  All other components of the
  implementation phase for the United States and developed
  international markets are expected to be completed by
  September 1999.

 The company's operations in developing international markets,
including operations in Latin America, Eastern Europe and the Far
East, are in the preliminary stages of assessing exposure with
respect to their local year 2000 issues.

 The company's remediation plan for its year 2000 issue is an
ongoing process and the estimated completion dates above are
subject to change.

 The Risk of the Company's Year 2000 Issue.  Overall, at this
time the company believes that its systems will be year 2000
compliant in a timely manner for several reasons.  Several
significant marketing and fulfillment systems are already
compliant.  In addition, the company extensively utilizes certain
shared applications that should be remediated once and then
deployed to all appropriate markets.  Also, comprehensive testing
of all critical systems is planned to be conducted in a simulated
year 2000 environment.  Additionally, critical fulfillment
systems in the United States and several developed international
markets use a one-digit field to denote the year, therefore the
date fields for these systems are updated every 10 years and the
year 2000 is not an issue requiring separate attention.

 The company believes that the risk of developing international
markets' not being year 2000 compliant on a timely basis is low
primarily because the majority of their custom applications are
shared systems that were developed in the United States and
Canada and are currently year 2000 compliant, or are expected to
be by December 31, 1998.  In addition, since most of the
equipment in these locations is relatively new there is less
likelihood that the equipment is not currently year 2000
compliant.

 The company believes that the area of greatest risk to the
company surrounding the year 2000 issue relates to significant
suppliers' failing to remediate their year 2000 issues in a
timely manner.  The company has relationships with certain
significant suppliers in most of the locations in which it
operates.  These relationships may be material to some local
operations and, in the aggregate, may be material to the company.
The company relies on suppliers to deliver a broad range of goods
and services worldwide, including book and magazine printing
services, supplies of promotional materials and paper, warehouse
facilities, lettershops which assemble promotional mailings,
customer service facilities, postal delivery services, banking
services, telecommunications and electricity.  The company is
conducting formal communications with its significant suppliers
in all locations to determine the extent to which it may be
affected by those third parties' plans to remediate their own
year 2000 issue in a timely manner.  The level of preparedness of
significant suppliers can vary greatly from country to country.
If a number of significant suppliers are not year 2000 compliant,
this could have a material adverse effect on the company's
results of operations, financial position or cash flow.

 The Company's Contingency Plans.  The company is developing its
country-by-country contingency plans and expects to have them
completed by June 1999.  To mitigate the effects of the company's
or significant suppliers' potential failure to remediate the year
2000 issue in a timely manner, the company would take appropriate
actions.  Such actions may include having arrangements for
alternate suppliers, re-running processes if errors occur, using
manual intervention to ensure the continuation of operations
where necessary, and scheduling activity in December 1999 that
would normally occur at the beginning of January 2000.  If it
becomes necessary for the company to take these corrective
actions, it is uncertain, until the contingency plans are
finalized, whether this would result in significant delays in
business operations or have a material adverse effect on the
company's results of operations, financial position or cash flow.

 Costs to Address the Company's Year 2000 Issue.  The total cost
of the company's remediation plan is estimated at approximately
$13.0 to $18.0 and is being funded through operating cash flows.
To manage the cash flow effects of these incremental costs, the
company has deferred certain IT development costs and system
enhancements.  Of the total cost, approximately $2.0 is
attributable to new hardware and software that will be
capitalized.  The remainder will be expensed as incurred.  To
date, approximately $4.0 of the total cost of the remediation
plan has been spent, the majority of which was expensed.

Impact of the Euro Conversion

On January 1, 1999, 11 of the 15 member countries of the European
Union are scheduled to establish fixed conversion rates between
their existing sovereign currencies ("legacy currencies") and a
single currency called the euro.  The legacy currencies are
scheduled to remain legal tender as denominations of the euro
during the transition period from January 1, 1999 to January 1,
2002.  Beginning January 1, 2002, euro-denominated bills and
coins will be introduced and by July 1, 2002, legacy currencies
will no longer be legal tender.

                              The company has initiated an
internal analysis regarding the business and systems issues
related to the euro conversion and is in the process of
developing a strategic plan to ensure that all necessary
modifications are made on a timely basis.  As the first step, to
accommodate the introduction of the euro on January 1, 1999, the
company's operations in markets that are adopting the euro plan
to be able to accept payments and pay suppliers in euros at that
time, as well as have the ability to indicate the euro equivalent
of pricing on invoices.  During the transition period, the
company will be monitoring customer and competitor reaction to
the euro and will update the strategic plan as needed.

                              The company believes that the
conversion to the euro will not have a significant impact on the
marketing strategy for the company's European operations.  The
euro is not expected to have a significant competitive impact,
including the resulting need to synchronize prices between
markets, primarily because, for the most part, the editorial
content of the company's publishing products varies, the products
are published in local languages and they are sold principally
through direct mail rather than retail channels.  These factors
result in products that tend to be unique to each market that do
not easily lend themselves to price comparisons across borders.
The estimated costs to convert all affected systems to the euro
will not be finalized until the company has developed a strategic
plan; therefore it is uncertain whether the costs of conversion
will have a material adverse effect on the company's results of
operations, financial position or cash flow.

                              *****

 The statements contained in this report, if not historical, are
forward-looking statements, which involve risks and uncertainties
that could cause actual results to differ materially from the
financial results described in the forward-looking statements.
These risks and uncertainties include:  the effect of potentially
more restrictive privacy and other governmental regulation
relating to the company's marketing methods; the effect of
modified and varied promotions; the ability to identify customer
trends; the ability to continue to create a broadly appealing mix
of new products; the ability to attract and retain new and
younger magazine subscribers and product customers in view of the
maturing of an important portion of the U.S. customer base; the
ability to attract and retain subscribers and customers in an
economically efficient manner; the effect of selective
adjustments in pricing; the ability to expand and more
effectively utilize the company's customer database; the ability
to expand into new international markets and to introduce new
product lines into new and existing markets; the ability to
expand into new channels of distribution; the ability to
negotiate and implement productive strategic alliances and joint
ventures; the ability to contain and reduce costs, especially
through global efficiencies; the cost and effectiveness of the re-
engineering of business processes and operations; the accuracy of
management's assessment of the current status of the company's
business; the evolution of the company's organizational and
structural capabilities; the ability of the company to respond to
competitive pressures within and outside the direct marketing
industry; the effect of worldwide paper and postage costs; the
effect of postal disruptions on deliveries; the effect of foreign
currency fluctuations; the effect of the year 2000 issue; the
effect of the transition to the euro; and general economic
conditions, particularly those in Russia.

Liquidity and Capital Resources

Cash and cash equivalents, short-term investments and marketable
securities increased $23.7 to $126.1 at June 30, 1998, compared
with $102.4 at June 30, 1997.  This increase was primarily a
result of cash provided by operations ($93.9), net proceeds from
other long-term investments ($45.7) and proceeds from sales of
property, plant and equipment ($25.0), partially offset by
dividend payments ($97.1) and capital expenditures ($34.1).

 In 1998, the company reduced its quarterly dividend on common
stock to $0.225 per share.  The 1998 full-year dividend payment
decreased to $0.90 per share, or by 50% compared with 1997.  On
September 16, 1998, the company announced an expected reduction
in its quarterly dividend for the second quarter of 1999 to $0.05
per share.

 Capital expenditures in 1998 amounted to $34.1 and were
primarily for information technology.

 The company is a party to a Competitive Advance and Revolving
Credit Facility Agreement amended as of June 2, 1998, with a
syndicate of domestic and foreign banks (the credit agreement).
The credit agreement, which expires in November 2001, permits
competitive advance and revolving credit borrowings of up to
$300.0 by the company and its designated subsidiaries.  Interest
rates can be based on several pricing options that can vary based
upon operating results of the company.  The proceeds of the
borrowings may be used for general corporate purposes, including
acquisitions, share repurchases and commercial paper backup.  The
credit agreement contains certain restrictions on incurrence of
debt, liens and guarantees of indebtedness.  The company must
also comply with certain financial covenants, including a minimum
level of consolidated tangible net worth.  At June 30, 1998,
there were no borrowings outstanding under the credit agreement.

 Various international subsidiaries of the company have available
lines of credit totaling $62.6.  At June 30, 1998, loans in the
amount of $8.5 were outstanding under international lines of
credit at a weighted average interest rate of 7.9%.

 The company believes that its liquidity, capital resources,
cash flow and borrowing capacity are sufficient to fund normal
capital expenditures, working capital requirements, the payment
of dividends and implementation of the company's strategic
initiatives.


The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                  Years ended June 30,
In millions, except per share data             1998        1997      1996
<S>                                        <C>          <C>        <C>
Revenues                                   $  2,633.7   $ 2,839.0  $ 3,098.1
                                                                  
Product, distribution and editorial
 expenses                                       989.0     1,026.7    1,079.8
Promotion, marketing and administrative
 expenses                                     1,544.5     1,584.5    1,674.0
Other operating items                            70.0        35.0      235.0
                                                                  
Operating profit                                 30.2       192.8      109.3
                                                                  
Other income, net                                11.3        17.4       28.4
Income before provision for income taxes         41.5       210.2      137.7
                                                                  
Provision for income taxes                       23.6        76.7       57.1
                                                                  
Net income                                 $     17.9   $   133.5  $    80.6
                                                                  
Basic and diluted earnings per share            $0.16       $1.24      $0.73
                                                                  
Average common shares outstanding               106.5       106.7      107.9
</TABLE>
See accompanying notes to consolidated financial statements.


The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                          June 30,
In millions                                           1998        1997
<S>                                               <C>          <C>                                                               
Assets
Current assets:                                                
Cash and cash equivalents                         $   122.8    $    69.1
Receivables, net                                      376.4        398.3
Inventories                                           162.2        167.8
Prepaid expenses and other current assets             311.2        290.6
                                                               
Total current assets                                  972.6        925.8
                                                               
Property, plant and equipment, net                    285.4        314.8
Intangible assets, net                                 41.8         59.1
Other noncurrent assets                               264.2        344.1
                                                               
Total assets                                      $ 1,564.0    $ 1,643.8
                                                               
Liabilities and stockholders' equity                           
Current liabilities:                                           
Accounts payable                                  $   172.1    $   193.0
Accrued expenses                                      377.4        373.6
Income taxes payable                                   21.0         22.1
Unearned revenue                                      355.4        356.5
Other current liabilities                              90.0         67.9
                                                               
Total current liabilities                           1,015.9      1,013.1
                                                               
Postretirement and postemployment benefits other
 than pensions                                        157.6        153.3
Other noncurrent liabilities                          131.9        131.4
                                                               
Total liabilities                                   1,305.4      1,297.8
                                                               
Stockholders' equity:                                          
Capital stock                                          16.6         29.0
Paid-in capital                                       144.8        141.8
Retained earnings                                     845.0        924.2
Foreign currency translation adjustment               (49.8)       (33.4)
Net unrealized losses on certain investments            ---         (0.3)
Treasury stock, at cost                              (698.0)      (715.3)
                                                               
Total stockholders' equity                            258.6        346.0
                                                               
Total liabilities and stockholders' equity        $ 1,564.0    $ 1,643.8
</TABLE>
See accompanying notes to consolidated financial statements.


The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                   Years ended June 30,
In millions                                      1998      1997       1996
<S>                                            <C>       <C>        <C>
Cash flows from operating activities                                
Net income                                     $ 17.9    $ 133.5    $  80.6
Depreciation and amortization                    46.2       46.7       48.8
Gains on the sales of certain investments        (5.2)      (7.0)     (15.8)
Gains on the sales of certain assets            (10.2)      (1.4)      (2.1)
Changes in assets and liabilities:                                  
 Receivables, net                                10.9      (33.3)     (15.8)
 Inventories                                     (1.9)      20.2      (25.7)
 Unearned revenue                                 7.6        7.7        5.3
 Accounts payable and accrued expenses            9.3      (36.2)     142.5
 Other, net                                      19.3      (32.9)    (105.6)
                                                                    
Net change in cash due to operating
 actitities                                      93.9       97.3      112.2
                                                                    
Cash flows from investing activities                                
Proceeds from maturities and sales of                               
 marketable securities and short-term
 investments                                     32.5      107.3      393.1
Purchases of marketable securities and short-                       
 term investments                                (2.3)     (23.1)    (194.3)
Capital expenditures                            (34.1)    (110.6)     (59.6)
Proceeds from other long-term investments,
 net                                             45.7        2.1       13.3
Proceeds from sales of property, plant and                            
 equipment                                       25.0        5.5        5.1
Other, net                                        ---      (13.6)      (7.2)
                                                                    
Net change in cash due to investing                                 
 activities                                      66.8      (32.4)     150.4
                                                                    
Cash flows from financing activities                                
Dividends paid                                  (97.1)    (193.3)    (190.1)
Common stock repurchased                          ---      (66.3)     (62.9)
Other, net                                       (5.6)      13.5       37.8
                                                                    
Net change in cash due to financing                                 
 activities                                    (102.7)    (246.1)    (215.2)
                                                                    
Effect of exchange rate changes on cash          (4.3)      (7.8)      (3.9)
                                                                    
Net change in cash and cash equivalents          53.7     (189.0)      43.5
                                                                    
Cash and cash equivalents at beginning of                           
 year                                            69.1      258.1      214.6
                                                                    
Cash and cash equivalents at end of year       $122.8    $  69.1    $ 258.1
                                                                    
Supplemental information                                            
Cash paid for interest                         $  5.4    $   5.3    $   2.0
Cash paid for income taxes                     $ 20.5    $  72.2    $ 158.5
</TABLE>
See accompanying notes to consolidated financial statements.

The Reader's Digest Association, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>

                                                  Years ended June 30,
In millions, except per share data               1998     1997      1996
<S>                                            <C>      <C>       <C>
Capital stock                                                     
 Preferred stock                                                  
 Balance at beginning and end of year          $  28.8  $  28.8   $  28.8
                                                                   
 Common stock                                                     
 Balance at beginning and end of year              1.4      1.4       1.4
                                                                   
 Unamortized restricted stock                                     
   Balance at beginning of year                   (1.2)    (1.8)     (0.7)
   Common stock issued under various plans       (12.4)     0.6      (1.1)
 Balance at end of year                          (13.6)    (1.2)     (1.8)
                                                                  
Paid-in capital                                                   
 Balance at beginning of year                    141.8    138.3     118.3
 Common stock issued under various plans           3.0      3.5      20.0
Balance at end of year                           144.8    141.8     138.3
                                                                   
Retained earnings                                                  
 Balance at beginning of year                    924.2    984.0   1,093.5
 Net income                                       17.9    133.5      80.6
 Dividends on common stock ($0.90, $1.80                          
  and $1.75 per share in 1998, 1997 and
  1996, respectively)                            (95.8)  (192.0)   (188.8)
 Dividends on preferred stock                     (1.3)    (1.3)     (1.3)
Balance at end of year                           845.0    924.2     984.0
                                                                   
Foreign currency translation adjustment                            
 Balance at beginning of year                    (33.4)   (14.2)     (0.3)
 Translation adjustment                          (16.4)   (19.2)    (13.9)
Balance at end of year                           (49.8)   (33.4)    (14.2)
                                                                   
Net unrealized (losses) gains on investments                      
 Balance at beginning of year                     (0.3)    (1.3)      5.1
 Net unrealized gains (losses), net of tax         0.3      1.0      (6.4)
Balance at end of year                             ---     (0.3)     (1.3)
                                                                   
Treasury stock                                                     
 Balance at beginning of year                   (715.3)  (656.3)   (605.3)
 Common stock repurchased                          ---    (66.3)    (62.9)
 Common stock issued under various plans          17.3      7.3      11.9
Balance at end of year                          (698.0)  (715.3)   (656.3)
                                                                  
Total stockholders' equity                     $ 258.6  $ 346.0   $ 478.9
</TABLE>
See accompanying notes to consolidated financial statements.


The Reader's Digest Association, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Dollars in millions, except per share data

ONE     Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the
accounts of The Reader's Digest Association, Inc. and its U.S.
and international subsidiaries (the company).  All significant
intercompany accounts and transactions have been eliminated in
consolidation.

 Certain prior year amounts have been reclassified to conform to
the current year presentation.

Use of Estimates

The preparation of consolidated financial statements in
conformity with generally accepted accounting principles requires
management to make estimates and assumptions that affect reported
amounts in these financial statements.  Actual results could
differ from those estimates.

New Accounting Standards

In 1998, the Financial Accounting Standards Board (FASB) issued
Statement of Financial Accounting Standards (SFAS) No. 133,
"Accounting for Derivative Instruments and Hedging Activities."
This statement, which is effective for fiscal years beginning
after June 15, 1999, requires that entities recognize all
derivatives as either assets or liabilities in the balance sheet
and measure those instruments at fair value.  This statement is
not expected to have a material impact on the company's results
of operations, financial position or cash flow.

           In 1998, the FASB issued SFAS No.
132, "Employers' Disclosures about Pensions and Other
Postretirement Benefits."  The company adopted this statement
effective June 30, 1998, and modified disclosures relating to its
pension plans and postretirement benefits accordingly.  This
adoption had no effect on the company's results of operations,
financial position or cash flow.

           In 1998, the Accounting Standards
Executive Committee of the AICPA issued Statement of Position 98-
1, "Accounting for the Costs of Computer Software Developed or
Obtained for Internal Use."  This statement, which is effective
for fiscal years beginning after December 15, 1998, requires that
entities capitalize certain internal-use software costs once
certain criteria are met.  This statement is not expected to have
a material impact on the company's results of operations,
financial position or cash flow.

            In 1997, the FASB issued SFAS No.
130, "Reporting Comprehensive Income," and SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related
Information."  These statements, which are effective for fiscal
years beginning after December 15, 1997, expand or modify
disclosures and will have no impact on the company's results of
operations, financial position or cash flow.

            In the second quarter of 1998, the
company adopted SFAS No. 128, "Earnings Per Share," for all
periods presented.  Diluted earnings per share is the same as
basic earnings per share for all periods presented because the
dilutive impact of potential common shares is not material.

 In 1997, the company adopted SFAS No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be
Disposed of."  This statement requires that certain assets be
reviewed for impairment and, if impaired, remeasured at fair
value, whenever events or circumstances indicate that the
carrying amount of the asset may not be recoverable.  This
adoption did not have a material effect on the company's results
of operations, financial position or cash flow.

 In 1997, the company adopted the fair value disclosure
requirements of SFAS No. 123, "Accounting for Stock-Based
Compensation."  As permitted by this statement, the company did
not change the method of accounting for its stock options and
other stock-based employee compensation awards.

Cash and Cash Equivalents

The company considers all highly liquid debt instruments with
original maturities of three months or less to be cash
equivalents.

Receivables, net

Receivables, net are reflected net of allowances for returns and
bad debts of $173.0, $166.2, $193.1 and $227.8 at June 30, 1998,
1997, 1996 and 1995, respectively.  Additions to the allowances
amounted to $505.0, $548.7 and $627.8 and amounts written off
amounted to $498.2, $575.6 and $662.5 during the years ended June
30, 1998, 1997 and 1996, respectively.

Inventories

Inventories are stated at the lower of cost or market, primarily
determined on the first-in, first-out (FIFO) basis.  The majority
of U.S. inventory is valued on the last-in, first-out basis.

Derivative Financial Instruments

The company is exposed to the effect of foreign exchange rate
fluctuations on the U.S. dollar value of its foreign
subsidiaries' income.  The company purchases foreign currency
option contracts to minimize the effect of fluctuating foreign
currencies on its earnings and specifically identifiable
anticipated transactions, generally over periods ranging up to 12
months.  In addition, the  company enters into forward contracts
to minimize the effect of fluctuating foreign currency exchange
rates on certain foreign currency denominated assets and
liabilities, generally over periods ranging up to 12 months.  The
company, as a matter of policy, does not speculate in financial
markets and, therefore, does not hold financial instruments for
trading purposes.

 Foreign currency option contracts that reduce the company's
exposure to the effects of fluctuating foreign currencies on its
earnings do not meet the criteria for hedge accounting; however,
option contracts that are designated as hedges and that reduce
the company's exposure to the effects of fluctuating foreign
currencies on specifically identifiable anticipated transactions,
where it is probable that the transactions will occur, meet the
criteria for hedge accounting.  Forward contracts meet the
criteria for hedge accounting as they are designated as, and are
effective as, hedges of specifically identified foreign currency
denominated assets and liabilities.

 Premiums on option contracts that qualify for hedge accounting
are amortized over the term of the contract and any gains at
maturity are included in other income, net.  If an option
contract is terminated before its maturity, the unamortized
premium associated with the contract is written off and included
in other income, net.  Option contracts that do not qualify for
hedge accounting are recorded at fair market value, and changes
in market value on such instruments are included in other income,
net.  The carrying value of option contracts is included in
prepaid expenses and other current assets.  Forward contracts are
reflected in the company's balance sheet at market value and
included in prepaid expenses and other current assets and other
current liabilities, and changes in market value on these
instruments are included in other income, net.  In the event that
the underlying foreign currency denominated asset or liability is
extinguished or terminated prior to the forward contract's
maturity, the company's policy is to enter into a separate
forward contract to offset any changes in market value from that
date until the maturity of the original contract.

Depreciation and Amortization

Property, plant and equipment are stated at cost, except for
property, plant and equipment that have been impaired, for which
the carrying amount is reduced to the estimated fair market
value.  Buildings and equipment are depreciated using the
straight-line method over useful lives up to 50 years for
buildings and up to five years for other equipment.  Leasehold
improvements are amortized using the straight-line method over
the term of the lease or the life of the improvement, whichever
is shorter.

Intangible Assets, net

Intangible assets, net are composed of distribution rights,
contracts, subscription lists and other intangible assets, as
well as the excess of costs over the fair value of net assets of
several businesses acquired.  The excess of costs over the fair
value of businesses acquired is amortized, on a straight-line
basis, over varying periods, not in excess of 40 years.  Other
acquired intangibles are amortized, on a straight-line basis,
over their estimated useful lives, not in excess of ten years.
The company continually evaluates the recoverability of its
intangible assets to determine whether current events or
circumstances warrant adjustments to the carrying value.  Such
evaluation may be based on projected income and cash flows from
operations of related businesses on an undiscounted basis as well
as other economic and market variables.

Stock-Based Compensation

Compensation cost is recognized for stock-based compensation
using the intrinsic value method.  Under this method,
compensation cost is the excess, if any, of the quoted market
price of the stock at the grant date over the amount an employee
must pay to acquire the stock.  The company's policy is to grant
stock options at fair market value at the date of grant.

Revenues

Sales of Books and Home Entertainment Products, less provisions
for returns, are recorded at the time of shipment.  Sales of
magazine subscriptions are recorded as unearned revenue at the
gross subscription price at the time the orders are received.
Proportionate shares of the gross subscription price are
recognized as revenues when the subscriptions are fulfilled.

Promotion Costs

Costs of direct response advertising are matched with the
expected revenue stream, generally over a period of one to 12
months.  Direct response advertising consists primarily of
promotion costs incurred in connection with the procurement of
magazine subscriptions and the sale of books and other products.

 Promotion costs of $927.0, $942.9 and $972.5 were incurred for
the years ended June 30, 1998, 1997 and 1996, respectively.
Prepaid promotion costs, included in prepaid expenses and other
current assets, amounted to $44.3 at June 30, 1998 and 1997.
 Deferred promotion costs, included in other noncurrent assets,
amounted to $102.8 and $119.6 at June 30, 1998 and 1997,
respectively.

Income Taxes

Deferred income taxes, net of appropriate valuation allowances,
are recognized for the tax consequences of temporary differences
by applying enacted statutory tax rates to differences between
the financial statement carrying amounts and the tax bases of
existing assets and liabilities.

 Deferred federal income taxes have not been provided on
undistributed earnings of foreign subsidiaries as any federal
taxes payable would be substantially offset by foreign tax
credits.

Basic and Diluted Earnings Per Share

Basic earnings per share is computed by dividing net income, less
preferred stock dividend requirements, by the weighted average
number of common shares outstanding during the year.  Diluted
earnings per share is computed by dividing net income, less
preferred stock dividend requirements, by the weighted average
number of common shares outstanding during the year, assuming
exercise and conversion of stock options.  A weighted average
number of common shares of 106.7, 106.7 and 108.1 for the years
ended June 30, 1998, 1997 and 1996, respectively was used for the
computation of diluted earnings per share.

Foreign Currency Translation

Revenues and expenses denominated in foreign currencies are
translated at average monthly exchange rates prevailing during
the year.  The assets and liabilities of international
subsidiaries are translated into U.S. dollars at the rates of
exchange in effect at the balance sheet date.  The resulting
translation adjustment is reflected as a separate component of
stockholders' equity.

 The U.S. dollar is used as the functional currency for
subsidiaries operating in highly inflationary economies, for
which both translation adjustments and gains and losses on
foreign currency transactions are included in other income, net.

TWO     Other Operating Items

In the first quarter of 1998, the company recorded charges of
$70.0 ($51.8 after tax, or $0.49 per share) composed primarily of
severance costs associated with workforce reductions in Europe,
the United States and at the corporate level, which are
anticipated to be completed by the end of 1999; and other costs
associated with the discontinuation of certain businesses and the
realignment of business processes and operations.  Businesses
that were discontinued include a children's book club in the
United States and the company's investment in a World Wide Web
navigation service.  The realignment of business processes and
operations also relates to certain vendor contracts in the United
States and Europe.

 In the fourth quarter of 1997, the company recorded charges of
$35.0 ($22.2 after tax, or $0.21 per share), relating primarily
to the realignment of the organization and operations.  The
realignment of the organization and operations covers the
separation of employee positions from the worldwide workforce by
the end of 1999 primarily through involuntary severance programs.
Also included in other items in the table which follows, are a
contract termination relating to the discontinuance of a
distributor relationship and the discontinuance of individual
products in certain business units.

 In the fourth quarter of 1996, the company finalized its lease
termination program in the United Kingdom at a savings of $10.0
below the provision that was originally established as part of
other operating items, originally recorded in 1994, relating to
losses on lease terminations and provisions for certain claims
against the company.

 In the third quarter of 1996, the company recorded total charges
of $245.0 ($169.8 after tax, or $1.57 per share), composed of
$204.0 related primarily to the streamlining of the company's
organizational structure and the strategic repositioning of
certain businesses and $41.0 for various claims against the
company.

 The charges related to the streamlining included the separation
of  approximately 1,300 employees from the worldwide workforce
through a combination of voluntary and involuntary severance
programs.  Also associated with the streamlining and included in
other items in the table which follows, are asset write-downs,
contract terminations and the outsourcing of certain functions
where it was cost-beneficial to the company.

 The strategic repositioning related primarily to the Special
Interest Magazines in the United States and a publishing and book
club business in the United Kingdom.  As a result of this
repositioning, Travel Holiday magazine was sold in 1996, and the
publishing and book club business was sold in 1997.

 Balances remaining of the $70.0, $35.0 and $204.0 charges at
June 30, 1998, are:

<TABLE>
<CAPTION>
                                 Balance at                      Balance at
                                   June 30,     1998      1998     June 30,
                                    1997      Charges   Activity     1998
<S>                                <C>       <C>       <C>         <C>                                                              
Employee retirement and
 severance benefits                $  56.7   $  39.5   $ (36.6)    $  59.6
Other items                           23.6      23.1     (22.5)       24.2
Business repositioning                 0.7       7.4      (4.2)        3.9
                                   $  81.0   $  70.0   $ (63.3)    $  87.7
</TABLE>

THREE   Other Income, Net
<TABLE>
<CAPTION>
                                                1998       1997      1996
<S>                                           <C>        <C>       <C>
Interest income                               $  6.9     $ 11.4    $  21.5
Interest expense                                (9.4)      (7.0       (2.4)
Gains on the sales of certain investments        5.2        7.0       15.8
Gains on the sales of certain assets            10.2        1.4        2.1
Gains (losses) on foreign exchange               1.3        8.5       (6.1)
Other, net                                      (2.9)      (3.9)      (2.5)
                                              $ 11.3     $ 17.4    $  28.4
</TABLE>

FOUR Supplemental Balance Sheet Information

<TABLE>
<CAPTION>

Inventories
                                                    1998          1997
<S>                                              <C>            <C>
Raw materials                                    $  21.8        $ 17.4
Work-in-progress                                    24.7          26.5
Finished goods                                     115.7         123.9
                                                 $ 162.2        $167.8
</TABLE>

 Inventories would have been $10.8 and $12.0 higher than the
amounts reported at June 30, 1998 and 1997, respectively, had the
FIFO method of inventory been used for U.S. inventory.

<TABLE>
<CAPTION>

Property, Plant and Equipment
                                                    1998          1997
<S>                                              <C>            <C>
Land                                             $ 12.5         $ 14.0
Buildings and building improvements               303.2          303.4
Furniture, fixtures and equipment                 290.4          316.2
Leasehold improvements                             16.3           21.9
                                                  622.4          655.5
Accumulated depreciation and amortization        (337.0)        (340.7)
                                                 $285.4         $314.8
</TABLE>

<TABLE>
<CAPTION>

Intangible Assets
                                                       1998        1997
<S>                                                   <C>       <C>
Distribution rights, contracts, subscription
 lists and other                                      $ 56.3    $  71.9
Excess of cost over fair value of net assets
 of businesses acquired                                 77.2       75.5
                                                       133.5      147.4
Accumulated amortization                               (91.7)     (88.3)
                                                      $ 41.8    $  59.1

Accrued Expenses
                                                         1998      1997
Compensation and other                                           
 employee benefits                                    $  93.0   $  85.3
Royalties and copyrights payable                         32.3      33.1
Taxes, other than income taxes                           15.8      19.1
Other, principally operating expenses F1                236.3     236.1
                                                      $ 377.4   $ 373.6
</TABLE>

F1 Includes $87.7 and $81.0 relating primarily to the remaining
reserve balances associated with other operating
items at June 30, 1998 and 1997, respectively.
 Refer to Note TWO for further explanation.

FIVE Derivative Financial Instruments

The company is a party to financial instruments with off-balance
sheet risk.  These financial instruments are used in the normal
course of business to manage the company's exposure to
fluctuations in foreign exchange rates.

 The company may be exposed to credit losses in the event of
nonperformance by the financial institutions that are
counterparties to these instruments; however, the company
mitigates this risk through specific minimum credit standards and
diversification of financial institutions with which it enters
into these derivative transactions.

 The company's derivative financial instruments also involve
elements of market risk as a result of potential changes in
foreign currency exchange rates.  The market risk associated with
the option contracts is limited to the carrying value of these
contracts in the company's consolidated balance sheet. Forward
contracts outstanding at the end of the year are effective hedges
of existing foreign currency exposures.  Therefore, the impact of
potential changes in future foreign currency exchange rates on
these instruments would generally offset the related impact on
the assets and liabilities being hedged.

<TABLE>
<CAPTION>

                                  Notional/                           
                                  Principal    Carrying    Fair       
1998                               Amounts      Value      Value  Maturity
<S>                                <C>         <C>        <C>      <C>
Forward Contracts                                                 
 Assets                            $  62.3     $  62.1    $ 62.1    1999
 Liabilities                       $  62.3     $  62.4    $ 62.4    1999
Option Contracts                                                  
 Assets                            $  59.1     $   1.8    $  1.8    1999
                                                                      
                                  Notional/                           
                                  Principal    Carrying    Fair       
1997                               Amounts       Value     Value  Maturity
Forward Contracts                                                  
 Assets                            $  28.0      $  28.0   $ 28.0    1998
 Liabilities                       $  28.0      $  27.9   $ 27.9    1998
Option Contracts                                                   
 Assets                            $ 181.5      $  10.5   $ 12.1    1998
</TABLE>

SIX  Pension Plans and Postretirement Benefits

The company adopted SFAS No. 132 effective June 30, 1998, and has
modified its disclosures relating to its pension plans and
postretirement benefits accordingly.

 Assumptions used to determine pension costs and projected
benefit obligations are as follows:

<TABLE>
<CAPTION>

                                                    U.S. Plans
                                              1998     1997    1996
<S>                                           <C>     <C>      <C>
Discount rate                                 7.0%    7.8%     7.8%
Compensation increase rate                    5.0%    5.3%     5.3%
Long-term rate of return on plan assets       9.5%    9.5%     9.5%
                                                         
                                               International Plans
                                              1998     1997    1996
Discount rate                                4-15%    4-15%   4-15%
Compensation increase rate                   3-10%    3-13%   3-13%
Long-term rate of return on plan assets      5-16%    5-16%   5-16%
</TABLE>

 Components of the company's consolidated net periodic pension
(benefit) cost are as follows:

<TABLE>
<CAPTION>

                                                 Pension Benefits
                                             1998      1997      1996
<S>                                         <C>       <C>       <C>
Service cost                                $ 18.2    $ 19.4    $ 20.9
Interest cost                                 45.7      46.1      44.4
Expected return on plan assets               (60.7)    (54.6)    (50.0)
Amortization                                  (3.2)     (2.8)     (2.8)
Recognized actuarial gain                     (3.4)     (0.1)     (0.1)
Special items                                  ---       ---       2.5
                                            $ (3.4  $    8.0    $ 14.9
</TABLE>

 The company provides medical and dental benefits to U.S. retired
employees and their dependents.  Substantially all of the
company's U.S. employees become eligible for these benefits when
they meet minimum age and service requirements.  The company has
the right to modify or terminate these unfunded benefits.

 A discount rate of 7.0% for 1998, and 7.8% for 1997 and 1996 was
used in determining the accumulated postretirement benefits
liability.

 Components of the company's costs for postretirement benefits
are as follows:

                                                   Other Benefits
                                              1998     1997      1996
Service cost                                $ 1.6     $ 2.5    $ 2.9
Interest cost                                 5.5       7.1      6.1
Recognized actuarial gain                    (2.2)     (0.7)    (1.1)
Special items                                 ---       ---      3.4
                                            $ 4.9     $ 8.9    $11.3

 Amortization in the pension benefits table above reflects both
amortization of prior service cost and amortization of the
transitional asset.  Special items in both tables above reflect
the net increase in 1996 pension expense and postretirement
benefits costs resulting from voluntary early retirement and
involuntary severance programs.

 During 1998, in accordance with Internal Revenue Code section
401(h), the company transferred $4.7 of excess pension assets to
fund postretirement benefits. The reconciliation of beginning and
ending balances of benefit obligations and fair value of plan
assets, and the funded status of the plans are as follows:


<TABLE>
<CAPTION>
                                   Pension Benefits      Other Benefits
                                    1998      1997      1998        1997
<S>                             <C>        <C>       <C>        <C>
Change in benefit obligation:                                    
 Benefit obligation at                                            
 beginning of year              $  620.7   $ 607.6   $  99.1    $   97.7
Service cost                        18.2      19.4       1.6         2.5
Interest cost                       45.7      46.1       5.5         7.1
Actuarial (gain) or loss            55.2       1.3     (19.4)       (3.7)
Exchange rate changes               (5.5)     (7.4)      ---         ---
Other items                          6.5      (1.5)      ---         ---
Benefits paid                      (43.6)    (44.8)     (5.0)       (4.5)
Benefit obligation at                                            
 end of year                    $  697.2   $ 620.7   $  81.8    $   99.1
Change in plan assets:                                           
Fair value of plan assets at                                     
 beginning of year              $  830.3   $ 720.1   $   ---    $    ---
Actual return on plan assets       154.0     151.7       ---         ---
Employer contribution                8.8       8.9       0.3         4.5
IRC section 401(h) transfer         (4.7)      ---       4.7         ---
Exchange rate changes               (7.5)     (1.6)      ---         ---
Other items                         (1.2)     (4.0)      ---         ---
Benefits paid                      (43.6)    (44.8)     (5.0)       (4.5)
Fair value of plan assets at
 end of year                     $  936.1  $ 830.3   $   ---    $    ---
Funded status                    $  238.9  $ 209.6   $ (81.8)   $  (99.1)
Unrecognized actuarial gain        (265.2)  (233.1)    (37.5)      (20.3)
Unrecognized transition asset       (16.9)   (21.9)      ---         ---
Unrecognized prior service cost      12.9     13.3       ---         ---
Additional minimum liability          ---     (2.4)      ---         ---
Net amount recognized            $  (30.3) $ (34.5)  $(119.3)   $ (119.4)

Amounts recognized in the balance
 sheet are as follows:

                                  Pension Benefits      Other Benefits
                                   1998      1997       1998       1997
Prepaid benefit cost             $  34.2   $  26.8   $   ---    $    ---
Accrued benefit liability          (64.9)    (62.0)   (119.3)     (119.4)
Intangible assets, net               0.4       0.7       ---         ---
Net amount recognized            $ (30.3)  $ (34.5)$  (119.3)   $ (119.4)
</TABLE>

 The projected benefit obligation, accumulated benefit obligation
and fair value of plan assets for the pension plans with
accumulated benefit obligations in excess of plan assets were
$90.2, $83.7 and $2.4, respectively, as of June 30, 1998, and
$78.9, $70.7 and $2.5, respectively, as of June 30, 1997.  The
projected benefit obligation and fair value of plan assets for
the pension plans with projected benefit obligations in excess of
plan assets were $100.7 and $11.9, respectively, as of June 30,
1998, and $91.1 and $11.6, respectively, as of June 30, 1997.

 The health care inflation assumption used to determine the
postretirement benefits liability was 8.0% for 1998, decreasing
gradually to 5.5% by the year 2004 and remaining at that level
thereafter.  For 1997, the health care inflation assumption used
to determine the postretirement benefits liability was 11.0% with
respect to medical benefits and 10.0% with respect to dental
benefits decreasing to 8.0% by the year 2001.  Assumed health
care cost trend rates have a significant effect on the amounts
reported for postretirement benefits.  A one-percentage-point
increase in assumed health care cost trend rates would increase
the total of the service and interest cost components and the
postretirement benefit obligation by $1.1 and $9.9, respectively.
A one-percentage-point decrease in assumed health care cost trend
rates would decrease the total of the service and interest cost
components and the postretirement benefit obligation by $0.9 and
$8.8, respectively.

SEVEN   Employee Compensation Plans

The 1989 and the 1994 Key Employee Long Term Incentive Plans (the
plans) provide that the Compensation and Nominating Committee of
the Board of Directors (the committee) may grant stock options,
stock appreciation rights, restricted stock, performance units
and other awards to eligible employees.  The committee may grant
certain stock-based awards up to a maximum of 5,420,000 and
10,800,000 underlying Class A shares of nonvoting common stock
(Class A) under the plans, respectively.  No awards may be
granted with respect to Class B voting common stock (Class B).
Under the plans, options have been granted with exercise prices
not less than 100% of the fair market value of the company's
common stock at the time of the grant, with an exercise term as
determined by the committee, not to exceed ten years.  The
options have vesting terms as determined by the committee, but
generally become exercisable over three or four years.

 On October 9, 1997, options and stock appreciation rights
related to 2.1 million shares of Class A stock were granted to
over 800 eligible employees pursuant to the plans (October
grant).  The October grant was never distributed.  The exercise
price of the October grant was $27.03 per share, the fair market
value of the company's common stock at October 9, 1997.  These
options provided for vesting ratably over four years and could be
exercised over a period of ten years from the date of grant.  On
November 18, 1997, the October grant was canceled and options and
stock appreciation rights related to 2.1 million shares of Class
A stock were reissued to eligible employees at a price of $21.47
per share, the fair market value of the company's stock at
November 18, 1997 (November grant).  This reissuance was in
connection with a significant revision of the company's executive
compensation structure, involving the elimination of long-term
cash performance awards, the reduction of annual cash bonuses and
the greater reliance on equity incentive awards.  The other terms
of the November grant were not changed from the terms of the
October grant.

 The company has adopted the disclosure provisions of SFAS
No. 123, and as permitted by this statement has continued to
measure compensation cost as the excess of the quoted market
price of the company's stock at the grant date over the amount
the employee must pay for the stock.  Accordingly, no
compensation expense is recognized for stock-based compensation
other than in the case of restricted stock awards, stock
appreciation rights and phantom stock options.

 SFAS No. 123 requires disclosure of pro forma net income and
earnings per share as if the fair value-based method had been
applied in measuring compensation cost for stock-based awards
granted in 1998, 1997 and 1996.

 Management believes that 1998, 1997 and 1996 pro forma amounts
are not representative of the effects of stock-based awards on
future pro forma net income and earnings per share because these
pro forma amounts exclude the pro forma compensation expense
related to unvested stock options granted before 1996.  In
addition, certain options vest over several years, and awards in
future years may occur whose terms and conditions may vary.

 Reported and pro forma net income and earnings per share amounts
are set forth below:

<TABLE>
<CAPTION>

                                                1998      1997     1996
<S>                  <C>                      <C>       <C>       <C>
Net income           As reported              $  17.9   $ 133.5   $ 80.6
                     Pro forma                $  10.5   $ 129.1   $ 78.6
                                                                  
Earnings per share                                                
                     As reported                $0.16    $1.24     $0.73
                     Pro forma                  $0.09    $1.20     $0.72
</TABLE>

 The weighted average fair value of options granted in 1998, 1997
and 1996 is $8.38, $9.32 and $14.80, respectively.  The weighted
average fair value of options granted in 1998 includes the value
of the November grant less the value of the October grant as of
the date that the November grant was issued.  The fair values of
the options granted were estimated on the date of their grant
using the Black-Scholes option-pricing model based on the
following weighted average assumptions:

                                       1998        1997       1996
Risk-free interest rate                5.5%       6.3%       6.4%
Expected life                        3.7 years  5.1 years  7.8 years
Expected volatility                   29.4%      23.5%      24.4%
Expected dividend yield                1.0%       3.7%       3.0%

 The following table summarizes information about stock options
outstanding at June 30, 1998:

<TABLE>
<CAPTION>
                       Options Outstanding       Options Exercisable
(Options in thousands)                                          
                           Weighted                             
                            Average   Weighted              Weighted
    Range of               Remaining   Average               Average
    Exercise              Contractual  Exercise              Exercise
     Prices       Options  Life (yrs.)  Price   Options       Price
<S>               <C>        <C>      <C>       <C>         <C>
$20.00 - $29.44   3,208      8.24     $ 23.57      889      $ 25.98
$35.56 - $39.81     110      8.31     $ 38.44       16      $ 38.57
$40.31 - $43.56   2,398      6.96     $ 41.40    1,300      $ 41.45
$45.06 - $48.13   2,950      5.84     $ 47.13    1,932      $ 47.19
$50.94 - $55.12     116      7.04     $ 51.39       35      $ 52.46
                  8,782      7.07     $ 36.90    4,172      $ 40.89
</TABLE>

Changes in outstanding options are as follows:

<TABLE>
<CAPTION>

                                                     Shares      Weighted
                                                   Subject to     Average
(Options in thousands)                              Options      Exercise
                                                                   Price
<S>                                                  <C>        <C>
Outstanding at June 30, 1995                         5,554      $  42.09
 Granted                                             1,303      $  47.20
 Exercised                                            (400)     $  31.11
 Canceled                                             (423)     $  44.62
Outstanding at June 30, 1996                         6,034      $  43.76
 Granted                                             1,722      $  41.04
 Exercised                                            (130)     $  25.67
 Canceled                                             (733)     $  44.53
Outstanding at June 30, 1997                         6,893      $  43.35
 Granted                                             4,880      $  24.76
 Exercised                                             (26)     $  20.13
 Canceled                                           (2,965)     $  32.05
Outstanding at                                                  
 June 30, 1998                                       8,782      $  36.90
Options exercisable at                                          
 June 30, 1998                                       4,172      $  40.89
Options available for grant at June 30, 1998         4,482      
</TABLE>

 Under the 1989 Employee Stock Purchase Plan (the ESPP), the
company is authorized to issue up to 1,650,000 Class A shares
principally to its full-time employees in the United States,
nearly all of whom are eligible to participate.  Under the terms
of the ESPP, employees can choose every six months to have up to
ten percent of their annual base earnings withheld to purchase
Class A shares.  The purchase price of the shares is 85% of the
lower of the fair market value of the Class A stock on the first
or last day of the six-month purchase period.  Approximately 50%
of eligible employees have participated in the plan in the last
three years.  In addition, several international subsidiaries of
the company have employee stock purchase plans (together with the
ESPP, the ESPP plans) under which the company is authorized to
issue up to 300,000 Class A shares to its full-time employees.
The terms of the plans in most locations are essentially the same
as the ESPP, except for one location, where the terms are based
upon a three- or five-year withholding period, and the purchase
price of the shares is 85% of the value of the Class A stock on
the first day of the purchase period.  Under the ESPP plans,
employees purchased 251,700 shares in 1998, 239,026 shares in
1997 and 194,162 shares in 1996.

 The weighted average fair value of these purchase rights granted
in 1998, 1997 and 1996 is $8.21, $13.13 and $11.72, respectively.
The fair values of the purchase rights were estimated on the date
of their grant using the Black-Scholes option-pricing model based
on the following weighted average assumptions:

                                         1998        1997       1996
Risk-free interest rate                  6.5%       5.4%       5.3%
Expected life                          1.0 years  1.0 years  0.8 years
Expected volatility                     34.0%      29.5%      16.8%
Expected dividend yield                  3.5%       4.3%       3.6%

 In 1998 the company granted 596,700 restricted Class A shares
with a value of $15.7 to over 100 employees at no cost.  In 1996
the company granted 51,347 performance-based restricted Class A
shares with a value of $2.4 to an executive officer at no cost.
The market value of shares awarded is recorded as unamortized
restricted stock which is included in capital stock.  Restricted
stock is amortized over the term of the restriction period.
Amortization of restricted stock amounted to $2.3, $0.6 and $1.3
for the years ended June 30, 1998, 1997 and 1996, respectively.

 The company granted 212,000 and 12,200 stock appreciation rights
to officers in 1998 and 1996, respectively.  The company also
issued 6,000 and 8,000 phantom stock options to non-employee
members of the Board of Directors in 1998 and 1997, respectively.

 The company contributed $5.0, $5.0 and $5.3 to its profit-
sharing plan for fiscal 1998, 1997 and 1996, respectively.

 Effective with the beginning of fiscal 1999, the company has
amended the restated Employees Profit-Sharing Plan to include a
401(k) Savings Plan component (401(k) plan).  The 401(k) plan
provides for employees to make pre-tax contributions to specified
investment options.  At the discretion of the Board of Directors,
the company can make matching contributions to the 401(k) plan.
The matching contributions vest ratably over a five-year period.

EIGHT   Income Taxes

United States and International income before provision for
income taxes are as follows:

                                          1998      1997       1996
United States                           $  8.1    $ 162.5     $ 59.7
International                             33.4       47.7       78.0
                                        $ 41.5    $ 210.2     $137.7

 Components of the company's (benefit) provision for income taxes
are as follows:

<TABLE>
<CAPTION>
                                          1998      1997       1996
<S>                                     <C>       <C>        <C>
Current                                                      
 Federal                                $  (3.8)  $ 10.0     $  40.1
 State and local                            1.1      3.2        16.1
 International                             17.4     22.0        75.8
                                        $  14.7   $ 35.2     $ 132.0
Deferred                                                     
 Federal                                $   2.2   $ 28.5     $ (44.8)
 State and local                            1.0      6.7        (8.7)
 International                              5.7      6.3       (21.4)
                                        $   8.9   $ 41.5     $ (74.9)
                                        $  23.6   $ 76.7     $  57.1
</TABLE>

 The differences between the effective income tax rate and the
statutory U.S. federal income tax rate are as follows:

<TABLE>
<CAPTION>
                                        1998      1997        1996

<S>                                     <C>       <C>        <C>
U.S. statutory tax rate                 35.0%     35.0%      35.0%
International operations                 2.1      (0.9)      (1.1)
State taxes, net                         1.2       2.6        2.1
Other operating items                   19.4       ---        6.0
Other, net                              (0.8)     (0.2)      (0.5)
Effective tax rate                      56.9%     36.5%      41.5%
</TABLE>

 The major components of the deferred tax assets and liabilities
are as follows:

<TABLE>
<CAPTION>
                                             1998      1997
<S>                                        <C>        <C>
Assets:                                                        
Deferred compensation and other                                
 employee benefits                         $ 81.8     $ 92.8
Accounts receivable and other                                  
 allowances                                  38.2       30.7
Other, net                                  112.3      123.4
                                           $232.3     $246.9
Liabilities:                                                   
Deferred promotion costs                   $  3.2     $  4.8
Deferred compensation and other                                
 employee benefits                            7.3        7.0
Other, net                                   47.0       57.4
                                           $ 57.5     $ 69.2
                                           $174.8     $177.7
</TABLE>

 The balance sheet classification of the deferred tax assets and
liabilities is as follows:

                                                       1998      1997
Prepaid expenses and other current assets            $ 67.9    $ 67.9
Other noncurrent assets                               121.7     122.1
Other current liabilities                               3.7       2.5
Other noncurrent liabilities                           11.1       9.8
                                                     $174.8    $177.7

 Net operating loss carryforwards totaling $135.7 and $138.8 at
June 30, 1998 and 1997, respectively, the majority of which may
be carried forward indefinitely, are available to reduce future
tax of certain foreign subsidiaries in a number of jurisdictions.

NINE Debt

The company is a party to a Competitive Advance and Revolving
Credit Facility Agreement amended as of June 2, 1998, with a
syndicate of domestic and foreign banks (the credit agreement).
The credit agreement, which expires in November 2001, permits
competitive advance and revolving credit borrowings of up to
$300.0 by the company and its designated subsidiaries.  Interest
rates can be based on several pricing options that can vary based
upon operating results of the company.  The proceeds of the
borrowings may be used for general corporate purposes, including
acquisitions, share repurchases and commercial paper backup. The
credit agreement contains certain restrictions on incurrence of
debt, liens and guarantees of indebtedness.  The company must
also comply with certain financial covenants, including a minimum
level of consolidated tangible net worth.  Borrowings may be
denominated in U.S. dollars and various foreign currencies.  The
credit agreement obligates the company to pay a facility fee
ranging between .2% and .375% of the total commitment, whether
used or unused, dependent on levels of earnings of the company,
as well as a utilization fee of .05% of loans outstanding and
administrative fees.  Fees are payable quarterly in arrears.  The
amendment to the credit agreement provided for a reduction of the
minimum required level of consolidated tangible net worth, a
reduction of credit available from $400.0 to $300.0 and an
increase in borrowing costs.  At June 30, 1998 and 1997, there
were no borrowings outstanding under the credit agreement.

 International lines of credit totaled $62.6 and $93.8 at June
30, 1998 and 1997, respectively, of which $8.5 and $21.4 were
outstanding at a weighted average interest rate of 7.9% and 7.5%,
respectively.  These lines of credit expire at various dates
throughout 1999.  Borrowings under these lines of credit are
included in other current liabilities.  Because of the short
maturity of borrowings under the lines of credit, the carrying
amounts approximate fair value at June 30, 1998 and 1997.
 In 1998, the company entered into an agreement with Morgan
Guaranty Trust Company of New York for an uncommitted line of
credit of $50.0 (the Morgan line of credit) to be used for
general corporate purposes.  The Morgan line of credit lapsed on
June 30, 1998.  The loans under the Morgan line of credit were
payable on demand and bore a floating interest rate based on the
cost of funds of the bank plus a margin.  The company was also
party to an agreement with The Chase Manhattan Bank for a line of
credit of $75.0 (the Chase line of credit) for a term of one year
to be used for general corporate purposes.  The Chase line of
credit lapsed on April 30, 1998.  The loans under the Chase line
of credit were payable on demand and bore a floating interest
rate based on the cost of funds of the bank plus a margin.  At
June 30, 1997, there were no borrowings outstanding under the
Chase line of credit.

TEN  Capital Stock

<TABLE>
<CAPTION>
                                                           1998      1997
<S>                                                      <C>       <C>
First Preferred Stock, par value $1.00 per share;                  
 authorized 40,000 shares; issued and
 outstanding 29,720 shares                               $  3.0    $   3.0
Second Preferred Stock, par value $1.00 per share;                 
 authorized 120,000 shares; issued and outstanding
 103,720 shares                                            10.3       10.3
Third Subordinated Preferred Stock, par value $1.00 per            
 share; authorized 230,000 shares; issued and
 outstanding 155,022 shares                                15.5       15.5
Preference stock, par value $0.01 per share; authorized            
 25,000,000 shares; issued and outstanding none             ---        ---
Class A nonvoting common stock, par value $0.01 per                
 share; authorized 200,000,000 shares; issued
 119,428,472 shares                                         1.2        1.2
Class B voting common stock, par value  $0.01 per share;           
 authorized 25,000,000 shares; issued and outstanding               
 21,716,057 shares                                          0.2        0.2
Unamortized restricted stock                              (13.6)      (1.2)
                                                          $16.6      $29.0
Common stock in treasury, at cost; 33,982,205 and                  
 34,826,886 Class A shares in 1998 and 1997,             
 respectively                                           $(698.0)   $(715.3)
</TABLE>

 All shares of preferred stock have a preference in liquidation
of $100.00 per share.  The difference between the aggregate par
value and liquidation preference has been appropriated from
retained earnings.  Further, all preferred stock is redeemable at
any time at the option of the company at $105.00 per share plus
accrued dividends.  The terms of the First Preferred Stock and
the Second Preferred Stock provide for annual cumulative
dividends of $4.00 per share.  The terms of the Third
Subordinated Preferred Stock provide for annual cumulative
dividends of $5.00 per share.

 In 1997, the company announced its fifth stock repurchase
program, to acquire up to 5,000,000 shares of Class A nonvoting
common stock in open market transactions.  This program began
upon the completion of the prior programs, which together
provided for the repurchase of up to 16,000,000 shares of Class A
nonvoting common stock.  The company has repurchased a total of
16,768,000 shares of which 768,000 are related to the fifth
program.

ELEVEN   Commitments and Contingencies

The company is a defendant in several lawsuits and claims arising
in the regular course of business.  Based on the opinions of
management and counsel for the company in such matters,
recoveries, if any, by plaintiffs and claimants would not
materially affect the financial position of the company or its
results of operations.

 During the third quarter of 1996, the company's QSP, Inc.
subsidiary and the company reached an agreement with the
plaintiffs to settle an antitrust class action lawsuit commenced
in December 1993 by the Roman Catholic Bishop of San Diego and
the Chino Unified School District.  The agreement provided for
QSP, Inc. and the company to deliver up to $40.0 in retail value
of company products, coupons for discounts on QSP, Inc. programs
and cash.

 The company and its subsidiaries occupy certain facilities under
lease arrangements and lease certain equipment.  Rental expense
amounted to $25.6, $31.7 and $32.4 in 1998, 1997 and 1996,
respectively, and sublease income amounted to $6.0, $7.0 and $6.9
in 1998, 1997 and 1996, respectively.
 Future minimum rental commitments, net of sublease income, for
noncancelable operating leases are as follows:

                                      Minimum     Minimum        
                                       Rental    Sublease        
                                      Payments    Income       Net
1999                                  $  12.7    $  0.7      $ 12.0
2000                                  $  10.5    $  0.7      $  9.8
2001                                  $   8.2    $  0.7      $  7.5
2002                                  $   6.0    $  0.4      $  5.6
2003                                  $   6.0    $  0.4      $  5.6
Later years                           $  24.7    $  0.4      $ 24.3

TWELVE                        Segments

Segment information is located on pages 21 and 22 of this annual
report.

 The company's operations consist of the following business
segments:  Reader's Digest Magazine, Books and Home Entertainment
Products, Special Interest Magazines and Other Businesses.  The
Books and Home Entertainment Products segment includes Condensed
Books, known as Select Editions in certain markets, series and
general books, recorded music and videos.  The Special Interest
Magazine segment includes The Family Handyman, American Health
for Women, New Choices:  Living Even Better After 50 and Walking
in the United States and Moneywise in the United Kingdom.  Other
Businesses includes QSP, Inc., the company's youth fund-raising
organization and merchandise catalogs in selected countries.

 The company's geographic areas are composed of the United
States, Europe, and Pacific and Other Markets, which includes
Asia, Australia, Canada, Latin America, New Zealand and South
Africa.

 Identifiable assets by segment are those assets that are used in
the operation of that business.  Corporate assets consist
primarily of cash and cash equivalents and prepaid expenses and
other current assets at June 30, 1998.  At June 30, 1997 and
1996, corporate assets consisted primarily of cash and cash
equivalents, prepaid expenses and other current assets and other
noncurrent assets.

 Intersegment sales are included in the company's Other
Businesses segment.  Intersegment sales are accounted for with a
markup ranging between five and 10%, dependent upon the type of
product or service sold.

THIRTEEN                      Subsequent Events (Unaudited)

In the first quarter of fiscal 1999 the company announced its
intention to enter into a sale leaseback agreement for its
principal operating office in the United Kingdom.  The company
anticipates that this transaction will be finalized in the second
quarter of fiscal 1999.

 In connection with the new long-term strategy announced in
September 1998, the company expects to record additional charges
to other operating items in fiscal 1999 for the elimination of
unproductive businesses, cost reductions and re-engineering as
components of the plan are finalized.
     
     
     INDEPENDENT AUDITORS' REPORT
     
     
     
     The Stockholders and Board of Directors
     The Reader's Digest Association, Inc.
     
     We have audited the accompanying consolidated balance sheets
     of The Reader's Digest Association, Inc. and subsidiaries as
     of June 30, 1998 and 1997, and the related consolidated
     statements of income, changes in stockholders' equity, and
     cash flows for each of the years in the three-year period
     ended June 30, 1998.  These consolidated financial
     statements are the responsibility of the company's
     management.  Our responsibility is to express an opinion on
     these consolidated financial statements based on our audits.

      We conducted our audits in accordance with generally
     accepted auditing standards.  Those standards require that
     we plan and perform the audit to obtain reasonable assurance
     about whether the financial statements are free of material
     misstatement.  An audit includes examining, on a test basis,
     evidence supporting the amounts and disclosures in the
     financial statements.  An audit also includes assessing the
     accounting principles used and significant estimates made by
     management, as well as evaluating the overall financial
     statement presentation.  We believe that our audits provide
     a reasonable basis for our opinion.

      In our opinion, the consolidated financial statements
     referred to above present fairly, in all material respects,
     the financial position of The Reader's Digest Association,
     Inc. and subsidiaries at June 30, 1998 and 1997, and the
     results of their operations and their cash flows for each of
     the years in the three-year period ended June 30, 1998, in
     conformity with generally accepted accounting principles.
     
     
     
     KPMG PEAT MARWICK LLP     
     KPMG Peat Marwick LLP
     New York, New York
     
     August 18, 1998
     REPORT OF MANAGEMENT
     
     The company has prepared the accompanying financial
     statements and other related financial information
     contained in this annual report in conformity with
     generally accepted accounting principles, applying certain
     estimates and judgments as required.
     
     The company maintains a system of internal accounting
     controls designed to provide reasonable assurance, at
     reasonable cost, that transactions and events are recorded
     properly and that assets are safeguarded.  The internal
     control system is supported by written policies and
     procedures and by the careful selection, training and
     supervision of qualified personnel, and is monitored by an
     internal audit function.
    
     The company's financial statements have been audited by
     KPMG Peat Marwick LLP, independent auditors, as stated in
     their report, which is presented herein.
   
     The Audit Committee of the Board of Directors, composed
     only of directors who are not employed by the company,
     meets periodically with management, internal auditors and
     the independent auditors to review accounting, auditing,
     financial reporting and other related matters.  The
     internal auditors and independent auditors have full and
     unrestricted access to the Audit Committee.
     
     
     
     
     
     
     
     
     THOMAS O. RYDER   
     Thomas O. Ryder
     Chairman and Chief Executive Officer
     
     
     GEORGE S. SCIMONE
     George S. Scimone
     Senior Vice President and
     Chief Financial Officer

The Reader's Digest Association, Inc. and Subsidiaries

<TABLE>
<CAPTION>
SELECTED FINANCIAL DATA
 
 In millions, except per share data       1998 F1     1997 F2     1996 F3   1995    1994 F4
<S>                                      <C>         <C>        <C>       <C>       <C>
Income Statement Data                                                                       
Revenues                                 $2,633.7    $2,839.0   $3,098.1  $3,068.5  $2,806.4
Operating profit                         $   30.2    $  192.8   $  109.3  $  391.9  $  393.7
Net income                                   17.9    $  133.5   $   80.6  $  264.0  $  246.3
Basic and diluted earnings per share
 before cumulative effect of accounting
 changes/extraordinary items                $0.16       $1.24      $0.73     $2.35     $2.34
Cumulative effect of accounting                                                             
 changes/extraordinary items                  ---         ---        ---       ---     (0.23)
Basic and diluted earnings per share        $0.16       $1.24      $0.73     $2.35     $2.11
Dividends per common share                  $0.90       $1.80      $1.75     $1.55     $1.35
Balance Sheet Data                                                                          
Cash and cash equivalents, short-term                                                       
 investments and marketable securities   $  126.1    $  102.4   $  374.2  $  532.1  $  766.9
Total assets                             $1,564.0    $1,643.8   $1,904.1  $1,958.7  $2,049.4
Stockholders' equity                     $  258.6    $  346.0   $  478.9  $  640.8  $  791.0
Average common shares outstanding           106.5       106.7      107.9     112.0     115.7
Book value per common share                 $2.14       $2.98      $4.18     $5.66     $6.70
</TABLE>

 F1 Results for 1998 include the effect of first quarter
charges (aggregate pre-tax    charges of $70.0, or $0.49
per share).

 F2 Results for 1997 include the effect of fourth quarter
charges (aggregate pre-tax charges of $35.0, or
$0.21 per share).

 F3 Results for 1996 include the effects of third quarter
charges (aggregate pre-tax charges of $245.0, or
$1.57 per share) and fourth quarter savings on the
finalization of the company's lease termination program
in the United Kingdom ($10.0, or $0.09 per share).

 F4 Results for 1994 include the effects of promotion
accounting changes, net (pre- tax benefit of $113.9, or
$0.60 per share) and other operating items (aggregate
 pre-tax charge of $76.0, or $0.51 per share).
  
  
SELECTED QUARTERLY FINANCIAL DATA and
DIVIDEND AND MARKET INFORMATION (Unaudited)

<TABLE>
<CAPTION>
                                                                                                  High-Low
                                  Operating  Net (Loss) Income                              
In millions, except                (Loss)                              Dividends
 per share data         Revenues   Profit   Amount    Per Share F1   Per Share F2       Class A             Class B
<S>                    <C>        <C>       <C>         <C>            <C>         <C>                <C>            
1998                                                                                
 First Quarter F3      $  561.4   $ (83.5)  $(56.4)     $(0.53)        $0.225      $30-9/16 - 24-1/2  $29-1/4 - 23-15/16
 Second Quarter           812.5      86.4     54.3        0.51          0.225      $31-1/2  - 20-7/8  $30     - 21-5/8
 Third Quarter            635.5      21.7     14.6        0.13          0.225      $27-1/2  - 22-3/8  $27-7/8 - 23-1/2
 Fourth Quarter           624.3       5.6      5.4        0.05          0.225      $29-3/16 - 24-1/2  $29-1/8 - 23-15/16
                       $2,633.7   $  30.2   $ 17.9      $ 0.16         $0.90       $31-1/2  - 20-7/8  $30     - 21-5/8
1997                                                                                
 First Quarter         $  644.0   $  46.6   $ 34.6      $ 0.32         $0.45       $43-3/4  - 38-1/4  $40-1/4 - 36
 Second Quarter           874.6     132.6     84.1        0.78          0.45       $41-1/4  - 34      $38-1/8 - 32-3/4
 Third Quarter            684.3      51.5     37.6        0.35          0.45       $41      - 28-3/4  $37-1/4 - 26
 Fourth Quarter F4        636.1     (37.9)   (22.8)      (0.22)         0.45       $30      - 22-1/8  $28     - 21-7/8
                       $2,839.0   $ 192.8   $133.5      $ 1.24         $1.80       $43-3/4  - 22-1/8  $40-1/4 - 21-7/8
</TABLE>
 
The company's Class A and Class B stock are listed on the New
York Stock Exchange under the symbols RDA and RDB,
respectively.  As of June 30, 1998, there
 were approximately 2,193 holders of record of the company's
Class A stock and 308 holders of record of the company's Class
B stock.

 F1 Basic and diluted.

 F2 Cash dividends on common stock are declared and paid share
and share alike, on Class A and Class B stock.

 F3 Results for 1998 include the effect of first quarter
charges (aggregate pre-tax charges of $70.0, or $0.49 per
share).

 F4 Results for 1997 include the effect of fourth quarter
charges (aggregate pre-tax charges of $35.0, or $0.21 per
share).

                                
                     MANAGEMENT INFORMATION
BOARD OF DIRECTORS

THOMAS O. RYDER
Chairman and Chief Executive Officer
The Reader's Digest Association, Inc.
Director since 1998

LYNNE V. CHENEY(1)(2)
Senior Fello
American Enterprise Institute 
 for Public Policy
Director since 1993

M. CHRISTINE DEVITA(1)(3)
President
DeWitt Wallace-Reader's Digest Fund
Lila Wallace-Reader's Digest Fund
Director since 1993

GEORGE V. GRUNE
DeWitt Wallace-Reader's Digest Fund
Lila Wallace-Reader's Digest Fund
Director from 1977 to 1995 and since August 1997

MELVIN R. LAIRD(3)
Vice President and Senior Counsellor
The Reader's Digest Association, Inc.
Director since 1990

JAMES E. PRESTON(1)(3)
Chairman
Avon Products, Inc.
Director since 1994

LAWRENCE R. RICCIARDI
Senior Vice President
 and General Counsel
International Business Machines Corp.
Director since 1998

ROBERT G. SCHWARTZ(2)(3)
Retired Chairman, President and
 Chief Executive Officer
Metropolitan Life Insurance Company
Director since 1989

C.J. SILAS (2)
Retired Chairman and
  Chief Executive Officer
Phillips Petroleum Company
Director since 1992

WILLIAM J. WHITE (1)
Professor Northwestern University
Retired Chairman
Bell & Howell Company
Director since 1996

(1)  Audit Committee
(2)  Compensation and Nominating Committee
(3)  Finance Committee

CORPORATE MANAGEMENT

THOMAS O. RYDER
Chairman and Chief Executive Officer

THOMAS A. BELLI
President, QSP, Inc.

M. JOHN BOHANE
Senior Vice President and President
Global Books and Home Entertainment

MICHAEL A. BRIZEL
Vice President and General Counsel

ELIZABETH G. CHAMBERS
Vice President, Business Redesign

GREGORY G. COLEMAN
Senior Vice President and President,
U.S. Magazine Publishing

PETER J.C. DAVENPORT
Senior Vice President, Global Marketing

CLIFFORD H.R. DUPREE
Vice President and Corporate Secretary

THOMAS D. GARDNER
Senior Vice President
Business Planning and Development

ROBERT J. KREFTING
Senior Vice President and President,
International Magazine Publishing

MELVIN R. LAIRD
Vice President and Senior Counsellor

WILLIAM H. MAGILL
Vice President, Investor Relations

BONNIE M. MONAHAN
Vice President and Treasurer

GARY S. RICH
Senior Vice President,
Human Resources

GEORGE S. SCIMONE
Senior Vice President and
Chief Financial officer

CHRISTOPHER P. WILLCOX
Senior Vice President and Editor-in-Chief
Reader's Digest Magazine

              CORPORATE AND SHAREHOLDER INFORMATION
                                   
STOCK LISTINGS                     
                                   
Class A Nonvoting Common Stock     
Listed: New York Stock             
Exchange                           
Symbol: RDA                        
                                   
Class B Voting Common Stock        
Listed: New York Stock             
Exchange                           
Symbol: RDB                        

TRANSFER AGENT AND REGISTRAR
FOR RDA AND RDB

Chase Mellon Shareholder
Services, LLC
85 Challenger Road
Ridgefield Park, New Jersey 07660
Shareholder Inquiries: 800-230-2771


ANNUAL MEETING OF SHAREHOLDERS
The Annual Meeting of shareholders will be held
Friday, November 13, 1998, at 10:00 a.m. at the Reader's
Digest Corporate Headquarters, DeWitt Wallace Auditorium,
Reader's Digest Road, Chappaqua, New York.

Holders of Class B Voting Common Stock of record at the
close of business on September 23, 1998, will be entitled to
vote at the meeting.


SHAREHOLDER REPORTS
Copies of the company's annual report on Form 10-K and proxy
statement filed with the Securities and Exchange
Commission are available upon request.

SHAREHOLDER INFORMATION SERVICE
Individual shareholders can access timely information
about The Reader's Digest Association, Inc. by calling our Shareholder
Information Service, which provides a recorded summary of the most
current financial results and other general investor information.
Callers can also use this service to request printed information
by fax or mail.  To access this service, please call toll-free
800-3133-RDA (800-313-3732) anytime day or night.
                                   
DIRECT STOCK PURCHASE INVESTOR SERVICES PROGRAM               
This program offers a convenient way to buy Reader's 
Digest common stock, containing many features such  
as dividend reinvestment, optional cash investment and       
custodial service for stock certificates.  For a complete 
informational package, contact:

The Chase Manhattan Bank
P. O. Box 750
Pittsburgh, PA  15230
800-242-4653

INVESTOR RELATIONS
Securities analysts, institutional investors and other investment
professionals should direct their inquiries to:

William H. Magill
Vice President, Investor Relations
Telephone: 914- 244-7683
E-mail: [email protected]

MEDIA RELATIONS
Editors and reporters in the print, electronic and other
media should direct their questions to:

Stephen J. Morello
Vice President, Public Relations
 and Corporate Communications
Telephone: 914-244-7717
E-mail: [email protected]

PRODUCT CATALOGS
For more information on our products, including free
catalogs, please call 800-846-2100 or write to Customer
Service at The Reader's Digest Association, Inc.

(copyright) 1998 The Reader's Digest Association, Inc.  Reader's Digest,
The Digest, the Pegasus logo, Today's Best Nonfiction and QSP are
registered trademarks of The Reader's Digest Association, Inc.
The Family Handyman, New Choices: Living Even Better After 50 ,
Walking and American Health For Women are registered trademarks
of RD Publications, Inc.
                                


                                                  EXHIBIT 21
                       SUBSIDIARIES OF
            THE READER'S DIGEST ASSOCIATION, INC.
                              
Argentina
   Reader's Digest Argentina S.A.

Australia
   The Reader's Digest Association Pty. Limited
      Reader's Digest (Australia) Pty. Ltd.

Austria
   Verlag Das Beste GmbH

Belgium
   N.V. Reader's Digest S.A.
   Reader's Digest World Services, S.A.

Brazil
   Reader's Digest Brasil Ltda.

Canada
   The Reader's Digest Association (Canada) Ltd.
      Quality Service Plan, Inc. Canada

Chile
   Reader's Digest Chile Limitada

Colombia
   Reader's Digest Colombia S.A.

Czech Republic
   Reader's Digest Vyber s.r.o.

Denmark
   Forlaget Det Beste A/S

England
   The Reader's Digest Association Limited
      Berkeley Magazine Ltd.
      Money Magazine Limited
      Reader's Digest (Family Insurance Services) Limited
      The Reader's Digest Association (Ireland) Limited
   Victoria House Publishing, Ltd.
   Reader's Digest European Systems Ltd.
   Reader's Digest Central & Eastern Europe Limited

Finland
   Oy Valitut Palat - Reader's Digest Ab

France
   Selection du Reader's Digest S.A.

Germany
   Verlag Das Beste GmbH
      Optimail/Direcktwerbeservice GmbH
      Pegasus Buch-und Zeitschriften -
      Vertriebsgesellschaft.mbH

Hong Kong
   Reader's Digest Association Far East Limited
      Asian Qualiproducts Services, Limited
   Reader's Digest Asia, Ltd.
   Reader's Digest (East Asia) Limited
      Reader's Digest Global Advertising Ltd.
      Reader's Digest (Malaysia) Sdn. Bhd
   R.D. Properties, Ltd.

Hungary
   Reader's Digest Kiado KFT

Italy
   Selezione Dal Reader's Digest S.p.A.

Japan
   The Reader's Digest Ltd.

Mexico
   Caribe Condor S.A. de C.V.
      Reader's Digest Mexico, S.A. de C.V.

Netherlands
   Uitgeversmaatschappij The Reader's Digest N.V.
      Distrimedia Services B.V.

New Zealand
   The Reader's Digest Association (New Zealand) Limited

Norway
   Det Beste A/S

Peru
   Reader's Digest Peru, S.A.

Philippines
   Reader's Digest (Philippines) Inc.

Poland
   Reader's Digest Przeglad Sp.z o.o.

Portugal
   Seleccoes do Reader's Digest (Portugal) S.A.
   Euroseleccoes - Publicacoes E Artigos Promocionais, Lda.


Russia
   Joint Stock Company "Publishing House Reader's Digest"

South Africa
   The Reader's Digest Association South Africa Pty. Limited
      Reader's Digest Investments (Pty.) Limited
      AA The Motorists Publications (Pty.) Limited (50%
      ownership)

Spain
   Reader's Digest Selecciones S.A.

Sweden
   Reader's Digest Aktiebolag

Switzerland
   Das Beste aus Reader's Digest AG

Thailand
   Reader's Digest (Thailand) Limited

United States*
   Ardee Music Publishing, Inc.
   Pegasus Investment, Inc.
   Pegasus Sales, Inc.
   Pleasantville Music Publishing, Inc.
   QSP, Inc.
      Reader's Digest Sub Eight, Inc. (formerly Gift USA,
      Inc.)
      VideOvation, Inc.
      QSP Distribution Services, Inc.
      Family Reading Program Corp.
   R.D. Manufacturing Corporation
   RD Publications, Inc.
      RD Large Edition, Inc.
      RD Walking, Inc.
      Travel Publications, Inc.
         RD Member Services Inc.
      Home Service Publications, Inc.
      Retirement Living Publishing Company, Inc.
   Reader's Digest Children's Publishing, Inc. (formerly
   Joshua Morris Publishing, Inc.)
   Reader's Digest Entertainment, Inc.
   Reader's Digest Latinoamerica, S.A.
   Reader's Digest Sales and Services, Inc.
   Reader's Digest Sub Six, Inc.
   Reader's Digest Sub Seven, Inc.
   Reader's Digest Young Families, Inc.
   SMDDMS, Inc.
   The Reader's Digest Association (Russia) Incorporated
   W. A. Publications, Inc.
_____________________
*  All are Delaware corporations except W.A. Publications,
   Inc., a New York corporation.





                                                       EXHIBIT 23
                                
                                
                                
                 CONSENT OF INDEPENDENT AUDITORS



To  The  Board  of Directors of The Reader's Digest  Association,
Inc.:

We  consent  to  incorporation by reference in  the  registration
statements  (Registration Nos. 33-37434, 33-56883 and  333-57789)
on  Form  S-8  of  The  Reader's  Digest  Association,  Inc.  and
subsidiaries of our report dated August 18, 1998, relating to the
consolidated  balance sheets of The Reader's Digest  Association,
Inc.  and  subsidiaries as of June 30, 1998  and  1997,  and  the
related   consolidated   statements   of   income,   changes   in
stockholders' equity, and cash flows for each of the years in the
three-year  period ended June 30, 1998, which report  appears  in
the  June  30,  1998 Annual Report on Form 10-K of  The  Reader's
Digest Association, Inc.


/s/ KPMG Peat Marwick LLP

KPMG Peat Marwick LLP



New York, New York
September 24, 1998





<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This Schedule contains summary financial information extracted from the
Registrant's Consolidated Statement of Income and Consolidated
Balance Sheet for the twelve-month period ended June 30, 1998, and
is qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-Mos
<FISCAL-YEAR-END>                          JUN-30-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                         122,800
<SECURITIES>                                     2,300
<RECEIVABLES>                                  549,400
<ALLOWANCES>                                   173,000
<INVENTORY>                                    162,200
<CURRENT-ASSETS>                               972,600
<PP&E>                                         622,400
<DEPRECIATION>                                 337,000
<TOTAL-ASSETS>                               1,564,000
<CURRENT-LIABILITIES>                        1,015,900
<BONDS>                                              0
<COMMON>                                       (12,200)
                                0
                                     28,800  
<OTHER-SE>                                     242,000
<TOTAL-LIABILITY-AND-EQUITY>                 1,564,000
<SALES>                                      2,633,700
<TOTAL-REVENUES>                             2,633,700
<CGS>                                        2,603,500
<TOTAL-COSTS>                                2,603,500
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               9,400
<INCOME-PRETAX>                                 41,500
<INCOME-TAX>                                    23,600
<INCOME-CONTINUING>                             17,900
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    17,900
<EPS-PRIMARY>                                     0.16
<EPS-DILUTED>                                     0.16
        

</TABLE>

                                                    Exhibit 10.10
                                
              The Reader's Digest Association, Inc.
                                
               EXECUTIVE FINANCIAL COUNSELING PLAN
                 (As amended by Amendment No. 1)
                                
                            ARTICLE I
                                
                             Purpose

1.1 The  purpose of the Plan is to reimburse Eligible  Executives
    of  the  Company and its Designated Subsidiaries for  certain
    expenses incurred by them for Financial Counseling.


                           ARTICLE II
                                
                           Definitions
                                
2.1 "Authorized Vendor" shall mean:

    (a) any accounting, tax, investment and legal vendor selected
        by  the  Company  to  be available to  provide  Financial
        Counseling to Eligible Executives under the Plan; and
    
    (b) with  respect  to  a particular Eligible  Executive,  any
        accounting, tax, investment or legal vendor who has  been
        providing Financial Counseling to that Eligible Executive
        for  at least the immediately preceding two years and who
        is approved by the Senior Vice President, Human Resources
        of  the  Company to provide Financial Counseling  to  the
        Eligible Executive under the Plan.

2.2 "Company" shall mean The Reader's Digest Association, Inc..

2.3 "Designated  Subsidiary"  shall  mean  a  subsidiary  of  the
    Company,  80  per  cent or more of the voting  power  of  the
    capital  stock  of which is owned, directly or indirectly  by
    the Company, that is designated in writing by the Senior Vice
    President, Human Resources of the Company, with the  approval
    of the Chief Executive Officer of the Company.

2.4 "Eligible Executive" shall mean each employee of the  Company
    or any Designated Subsidiary at Salary Grade Level 18 (or its
    equivalent) or above.

2.5 "Eligible Senior Executive" shall mean each employee  of  the
    Company or any Designated Subsidiary at Salary Grade Level 21
    (or its equivalent) or above.

2.6 "Financial Counseling" shall mean the following services:

    (a) financial  planning  (including cash  flow  analysis  and
        capital planning);
    
    (b) income  tax  planning  (which shall  include  income  tax
        preparation  and  audit  support  services  for  Eligible
        Senior Executives but shall not include such services for
        Eligible Executives);
    
    (c) estate  planning  (not  including preparation  of  wills,
        trust agreements and similar documentation);
    
    (d) insurance planning; and
    
    (e) retirement planning.
    
    Financial   Counseling   shall  not  include   brokerage   or
        promoter's fees.

2.7 "Retirement"  shall  mean termination  of  employment  by  an
    employee who is at least 55 years of age after at least  five
    years   of   employment  by  the  Company  or  a   Designated
    Subsidiary.

2.8 "Total  Disability" shall mean "Total Disability" as  defined
    in The Reader's Digest Association, Inc. Long Term Disability
    Plan.


                           ARTICLE III
                                
             Reimbursement for Financial Counseling
                                
3.1 Maximum  Regular  Annual Allowance for  Eligible  Executives.
    The  Company and the Designated Subsidiaries shall  reimburse
    each   Eligible  Executive  (not  including  Eligible  Senior
    Executives)  for Financial Counseling expenses incurred  from
    any Authorized Vendor up to the following limits:

    (a) $7,500  for  each of the first two 12-month periods  that
        the  Eligible  Executive  participates  in  the  Plan  by
        incurring   Financial  Counseling   expenses   that   are
        submitted  for reimbursement under the Plan  or  by  such
        other  activity  approved by the Senior  Vice  President,
        Human Resources; and
    
    (b) $5,000 for each subsequent 12-month period.

3.2 Maximum   Regular   Annual  Allowance  for  Eligible   Senior
    Executives.   The  Company  and the  Designated  Subsidiaries
    shall  reimburse each Eligible Senior Executive for Financial
    Counseling expenses incurred from any Authorized Vendor up to
    the following limits:

    (a) $8,000  for each 12-month period that the Eligible Senior
        Executive participates in the Plan by incurring Financial
        Counseling  expenses that are submitted for reimbursement
        under the Plan or by such other activity approved by  the
        Senior Vice President, Human Resources.

3.3 Maximum  Allowance for Death, Disability or  Retirement.   If
    the  employment of an Eligible Executive with the Company and
    all  Designated Subsidiaries terminates by reason  of  death,
    Total   Disability  or  Retirement,  the  Company   and   the
    Designated    Subsidiaries   shall,   notwithstanding    such
    termination   of   employment,  provide   reimbursement   for
    Financial  Counseling expenses incurred from  any  Authorized
    Vendor  up  to  $7,500  for each of the  first  two  12-month
    periods following such termination of employment.  In case of
    the  Eligible  Executive's  death,  reimbursement  shall   be
    provided  to  the  estate  or the  surviving  spouse  of  the
    decedent.

3.4 Maximum   Allowance  for  Severance  Termination.    If   the
    employment of an Eligible Executive with the Company and  all
    Designated  Subsidiaries terminates by reason an  event  that
    would  entitle the Eligible Executive to benefits  under  The
    Reader's  Digest Association, Inc. Severance Plan for  Senior
    Management  (if the Eligible Executive were a participant  in
    that  plan),  the  Company  and the  Designated  Subsidiaries
    shall,   notwithstanding  such  termination  of   employment,
    provide   reimbursement  for  Financial  Counseling  expenses
    incurred from any Authorized Vendor up to $5,000 for the  12-
    month period following such termination of employment.

3.5 Request for Reimbursement.  The Company shall not be required
    to  make any reimbursement under the Plan unless the Eligible
    Executive  (or  the  Eligible Executive's representative,  if
    appropriate) submits to the Director Employee Benefits within
    180   days  after  the  Financial  Counseling  expenses   are
    incurred,  a  dated,  detailed itemized  statement  from  the
    Authorized Vendor and a written confirmation by the  Eligible
    Executive  (or  the  Eligible Executive's representative,  if
    appropriate) of the accuracy of the statement.


                           ARTICLE IV
                                
                             General
                                
4.1 Disclaimer.    Neither  the  Company   nor   any   Designated
    Subsidiary  makes any recommendation as to  the  use  of  any
    Authorized  Vendor  to  provide Financial  Counseling  to  an
    Eligible Executive and the decision of any Eligible Executive
    to  use  any  Authorized Vendor for Financial  Counseling  or
    other  services  is  an individual one.   By  acceptance  and
    receipt  of  reimbursement for Financial Counseling  expenses
    under  the  Plan,  each Eligible Executive  hereby,  for  the
    himself  and his heirs, executors, administrators  and  other
    representatives, forever releases and discharges the  Company
    and  its  subsidiaries  and affiliates and  their  respective
    stockholders,    directors,    officers,    employees     and
    representatives from any and all claims, demands, liabilities
    and  losses  arising out of or in connection  with  Financial
    Counseling  or  other services available from any  Authorized
    Vendor.

4.2 No  Employment Contract.  Nothing contained in the Plan shall
    be  construed as a contract of employment between the Company
    and  any  Eligible Executive, or as a right of  any  Eligible
    Executive to continue in the employ of the Company, or  as  a
    limitation  of  the  right of the Company  to  discharge  any
    Eligible  Executive,  with  or without  cause.   No  Eligible
    Executive  shall  have  any rights or  remedies  against  the
    Company arising out of the Plan or his participation therein,
    his  employment or the termination of his employment with the
    Company.

4.3 Unfunded Plan.  The Plan shall be administered as an unfunded
    plan designed primarily for the purpose of providing benefits
    to  a  select group of members of senior management or highly
    compensated  employees of the Company.   Payments  under  the
    Plan  shall  at  all times be made solely  from  the  general
    assets  of  the  Company.  No assets shall be  segregated  or
    earmarked in respect of any amount due hereunder.   The  Plan
    and the amounts due hereunder shall not constitute a trust.
4.4 Non-Alienation.   An  Eligible  Executive  may  not   assign,
    anticipate, transfer, pledge, hypothecate or alienate in  any
    manner  any  interest arising under the Plan, nor  shall  any
    such   interest   be   subject  to   attachment,   bankruptcy
    proceedings  or  to  any  other legal  processes  or  to  the
    interference or control of creditors or others.

4.5 Administration  and  Interpretation.   Except  as   otherwise
    provided  in  the  Plan,  the Senior  Vice  President,  Human
    Resources   shall   be  responsible  for   interpreting   and
    administering the Plan.  It is intended that any decisions of
    the  Senior  Vice  President, Human Resources  regarding  any
    aspect  of  the  Plan,  including  but  not  limited  to  the
    interpretation, application or administration of  this  Plan,
    shall  be  final  and binding on all Eligible  Executives  or
    interested  parties.   The  administrator  may  correct   any
    defect, supply any omission or reconcile any inconsistency in
    the   Plan  in  the  manner  and  to  the  extent  that   the
    administrator  shall deem necessary to carry  the  Plan  into
    effect.   The Plan and actions taken in connection  therewith
    shall  be governed and construed in accordance with the  laws
    of  the  State of New York (regardless of the law that  might
    otherwise  govern  under applicable New  York  principles  of
    conflict   of  laws)  except  to  the  extent  the   Employee
    Retirement Income Security Act of 1974 shall apply.

4.6 Gender.  In the construction of the Plan, the masculine shall
    include  the feminine and the singular the plural,  and  vice
    versa, in all cases where such meaning would be appropriate.

4.7 Unenforceability.  In the event any provision of the Plan, if
    challenged,   would   be   declared   invalid,   illegal   or
    unenforceable, such provision shall be construed and enforced
    as  if  it  had  been more narrowly drawn so  as  not  to  be
    illegal,  invalid or unenforceable and the validity, legality
    and  enforceability of the remaining provisions shall not  be
    affected or impaired thereby.

4.8 Amendment   or   Termination.   Notwithstanding   any   other
    provision  of  the  Plan,  the  Board  of  Directors  or  the
    Compensation & Nominating Committee of the Board of Directors
    of  the  Company (or any successor thereto) may at any  time,
    and from time to time, amend, in whole or in part, any or all
    of  the  provisions of the Plan, or suspend or terminate  the
    Plan entirely, retroactively or otherwise; provided, however,
    that,  unless otherwise required by law, any such  amendment,
    suspension  or  termination  may not,  without  the  Eligible
    Executive's  consent,  adversely  affect  the  rights  of  an
    Eligible Executive with respect to reimbursable expenses  for
    Financial   Counseling  incurred  prior  to  such  amendment,
    suspension or termination.

4.9 Effective  Date.   The Plan was originally adopted  effective
    October 16, 1995.  Amendment No. 1 to the Plan was adopted on
    December 19, 1996, effective as of July 1, 1996.



                                             CONFORMED COPY


                    SECOND AMENDMENT dated as of June 2,
               1998 (this "Amendment"), among THE READER'S
               DIGEST ASSOCIATION, INC., a Delaware
               corporation (the "Company"), the BORROWING
               SUBSIDIARIES party to the Credit Agreement
               referred to below ("Borrowing Subsidiaries"),
               the undersigned financial institutions party
               to the Credit Agreement (the "Lenders"), THE
               CHASE MANHATTAN BANK, as administrative agent
               for the Lenders (in such capacity, the
               "Administrative Agent") and J.P. Morgan
               Securities Inc., as syndication agent (in
               such capacity, the "Syndication Agent").

          A.  Reference is made to the Credit Agreement
dated as of November 12, 1996, as amended on September 17,
1997 (the "Credit Agreement") among the Company, the
Borrowing Subsidiaries, the Lenders, the Administrative
Agent and the Syndication Agent.  Capitalized terms used but
not otherwise defined herein have the meanings assigned to
them in the Credit Agreement.

          B.  The Company has requested that the Lenders
amend certain provisions of the Credit Agreement.  The
Lenders are willing to do so, subject to the terms and
conditions of this Amendment.

          Accordingly, in consideration of the mutual
agreements herein contained and other good and valuable
consideration, the sufficiency and receipt of which are
hereby acknowledged, the parties hereto hereby agree as
follows:

          SECTION 1.01.  Amendment to Preamble.  The
Preamble to the Credit Agreement is hereby amended by (a)
deleting the reference to "$400,000,000" therein and
replacing it with "$300,000,000" and (b) deleting the
reference to "$40,000,000" therein and replacing it with
"$30,000,000".

          SECTION 1.02.  Amendment to Section 1.01.
Section 1.01 of the Credit Agreement is hereby amended by:
          
          (a) amending the definition of "Eligible Currency"
     by adding the following to the end thereof:

               ",including the Euro after its adoption by
               members of the European Union"; and
          
          (b) inserting in appropriate alphabetical order
     the following definitions (which shall apply as of the
     Effective Date (as defined in Section 3 herein)):

               (i) "'Applicable Rate' means, for any day,
          with respect to any Eurocurrency Standby Loan, or
          with respect to the facility fees payable
          hereunder, as the case may be, the applicable rate
          per annum set forth below under the caption
          "Eurodollar Spread" or "Facility Fee Rate", as the
          case may be, based upon EBITDA, as set forth
          below:

                                             
   Category    Four-quarter    Facility Fee    Eurodollar
               EBITDA ($MM)        Rate          Spread
                                             
      1        Greater than       .200%          .300%
               300
                                             
      2        Less than or       .225%          .400%
               equal to 300
               but greater
               than 200
                                             
      3        Less than or       .250%          .500%
               equal to 200
               but greater
               than 100
                                             
      4        Less than or       .375%          .875%
               equal to 100


          Except as set forth below, EBITDA used on any date
          to determine the Applicable Rate shall be that for
          the period of four fiscal quarters ending at the
          fiscal quarter end next preceding the Financial
          Statement Delivery Date occurring on or most
          recently prior to such date; provided that if any
          Financial Statement Delivery Date shall have
          occurred and the financial statements required to
          have been delivered under Section 5.01(a) or
          Section 5.01(b) by such date have not yet been
          delivered, the Applicable Rate shall, until such
          financial statements shall have been delivered, be
          determined by reference to Category 4."
               
               (ii) "'Consolidated Net Income' shall mean
          the net income of the Borrower and its
          Subsidiaries determined on a consolidated basis in
          accordance with GAAP."
          
               (iii) "'EBITDA' means, for any period, the
          consolidated net income of the Company and its
          consolidated Subsidiaries for such period plus, to
          the extent deducted in computing such consolidated
          net income for such period, the sum (without
          duplication) of (a) income tax expense, (b)
          Interest Expense, (c) depreciation and
          amortization, (d) non-recurring restructuring
          charges, (e) extraordinary losses and (f) the
          cumulative effect of changes in accounting
          principles, minus, to the extent added in
          computing such consolidated net income for such
          period the sum (without duplication) of, (a)
          consolidated interest income, (b) extraordinary
          gains and (c) the cumulative effect of changes in
          accounting principles."

                (iv) "'Financial Statement Delivery Date'
          means the 90th day following the end of each
          fiscal year of the Company, and the 45th day
          following the end of each of the first three
          fiscal quarters in each fiscal year of the
          Company."

                (v) "'Interest Expense' means, for any
          period, the interest expense of the Company and
          its consolidated Subsidiaries for such period
          determined on a consolidated basis in accordance
          with GAAP, including (i) the amortization of debt
          discounts to the extent included in interest
          expense in accordance with GAAP, (ii) the
          amortization of all fees (including fees with
          respect to interest rate protection agreements or
          other interest rate hedging agreements) payable in
          connection with the incurrence of indebtedness to
          the extent included in interest expense in
          accordance with GAAP and (iii) the portion of any
          rents payable under capital leases allocable to
          interest expense in accordance with GAAP."

          SECTION 1.03.  Amendment to Section 2.05(a).
Section 2.05(a) is hereby amended by deleting the reference
to "$40,000,000" therein and replacing it with
"$30,000,000".

          SECTION 1.04.  Amendment to Section 2.07(a).
Section 2.07(a) of the Credit Agreement is hereby amended by
deleting the phrase "at a rate of %.055 per annum on the
amount of the Commitment of such Lender" in the first
sentence thereof and replacing it with "which shall accrue
at the Applicable Rate on the daily amount of the Commitment
of such Lender".

          SECTION 1.05.  Amendment to Section 2.09(a).
Section 2.09(a) of the Credit Agreement is hereby amended by
(a) deleting the phrase ".095% per annum" in each of the
first and third clauses thereof and replacing it with "the
Applicable Rate" and (b) deleting clause (iv) of such
Section and replacing it with "(iv) in the case of each
Swingline Loan, a per annum money market rate quoted by the
Swingline Lender plus the Eurodollar Spread plus the
Facility Fee Rate (as set forth in the definition of
"Applicable Rate") plus 0.50% per annum (computed on the
basis of the actual number of days elapsed over a year of
360 days)."

          SECTION 1.06.  Amendment to Section 4.04(b).
Section 4.04(b) of the Credit Agreement is hereby amended by
deleting the reference to "June 30, 1996" and replacing it
with "March 31, 1998".
     
          SECTION 1.07.  Amendment to Article IV.
Article IV of the Credit Agreement is hereby amended by
adding the following new Section 4.13:

          "SECTION 4.13.  Year 2000 Compliance.  The cost to
     the Company and its Subsidiaries of (a) any
     reprogramming required to permit the proper
     functioning, in and following the year 2000, of (x) the
     Company's and its Subsidiaries' computer systems and
     (y) equipment containing embedded microchips (including
     systems and equipment supplied by others or with which
     the Company's and its Subsidiaries' systems interface),
     (b) the testing of all such systems and equipment, as
     so reprogrammed, and (c) the probable consequences of
     year 2000 systems remediation issues to the Company and
     its Subsidiaries (including, without limitation,
     reprogramming errors and the failure of others' systems
     or equipment) are not reasonably expected to result in
     a Default or a Material Adverse Effect.  Except for
     such of the reprogramming referred to in the preceding
     sentence as may be necessary, the computer and
     management information systems of the Company and its
     Subsidiaries are and, with ordinary course upgrading
     and maintenance, will continue for the term of this
     Agreement to be, sufficient to permit each of the
     Company and its Subsidiaries to conduct its business
     without the occurrence of a Material Adverse Effect."

          SECTION 1.08.  Amendment to Section 6.02.
Section 6.02 of the Credit Agreement is hereby amended by
adding the following after the last sentence thereof:

          "Notwithstanding any of the above, nothing in this
     Section 6.02 shall be deemed to prohibit the Company or
     its Subsidiaries from entering into a sale and
     leaseback transaction with respect to its Canary Wharf
     facilities at 11 Westferry Circus, London, England.
     The Company agrees that any proceeds from such a sale
     and leaseback transaction will be promptly applied to
     prepay any amounts outstanding under this Agreement."

          SECTION 1.09.  Amendment to Section 6.06(e).
Section 6.06(e) of the Credit Agreement is hereby amended to
read in its entirety as follows:

          "(e) in an aggregate principal amount outstanding
          at any time for all Subsidiaries that, when
          aggregated with the amount of debt secured by
          Liens permitted pursuant to Section 6.01(m) and
          the aggregate book value or sale price of the
          assets sold in sale and leaseback transactions
          permitted pursuant to Section 6.02 (but not
          including the sale and leaseback transaction
          described in the last sentence of Section 6.02)
          does not exceed $40,000,000."

          SECTION 1.10.  Amendment to Section 6.07.
Section 6.07 of the Credit Agreement is hereby amended by
deleting such Section in its entirety and by substituting,
as of the Effective Date, the following:

          "Consolidated Tangible Net Worth.  The Company
     will not permit Consolidated Tangible Net Worth at any
     time to be less than the amount set forth below for the
     time period set forth below:

                              
Until and on 06/30/98:        $175,000,000
                              
After 06/30/98 until          $150,000,000
12/31/98:
                              
On and after 12/31/98 until   
3/31/99:                      $175,000,000
                              
On and after 03/31/99 until   
and on 6/30/99:               $175,000,000 plus 25% of
                              cumulative Consolidated Net
                              Income from 01/01/99
                              
After 06/30/99 until          
12/31/99:                     $165,000,000
                              
On and after 12/31/99:        $175,000,000 plus 25% of
                              cumulative Consolidated Net
                              Income from 01/01/99.

          SECTION 1.11.  Amendment to Schedule 2.01.
Schedule 2.01 to the Credit Agreement is hereby amended by
deleting it in its entirety and replacing it with the new
Schedule 2.01 attached hereto.

          SECTION 2.  Representations, Warranties and
Agreements.  The Company, as to itself and each of its
Subsidiaries, and each Borrowing Subsidiary, as to itself,
hereby represents and warrants to and agrees with each
Lender, the Administrative Agent and the Syndication Agent
that:

          (a)  The representations and warranties set forth
     in Article IV of the Credit Agreement, as amended
     hereby, are true and correct in all material respects
     on and as of the date hereof with the same effect as if
     made on and as of such date, except to the extent such
     representations and warranties expressly relate to an
     earlier date.

          (b)  The execution and delivery of this Amendment
     and the performance by the Company and each Borrowing
     Subsidiary of the Credit Agreement, as amended by this
     Amendment, (i) have been duly authorized by all
     requisite action and (ii) will not (I) violate (x) any
     provision of law, statute, rule or regulation, or of
     the certificate of incorporation, by-laws or other
     constitutive documents of the Company or any of its
     Subsidiaries, (y) any order of any Governmental
     Authority or (z) any provision of any indenture, any
     agreement for borrowed money, or any other material
     agreement or instrument to which the Company or any of
     its Subsidiaries is a party or by which any of them or
     any of their property is or may be bound, (II) be in
     conflict with, result in a breach of or constitute
     (alone or with notice or lapse of time or both) a
     default under any such indenture, agreement for
     borrowed money or other material agreement or
     instrument or (III) result in the creation or
     imposition of any Lien upon or with respect to any
     property or assets now owned or hereafter acquired by
     the Company or any of its Subsidiaries.

          (c)  This Amendment has been duly executed and
     delivered by the Company.  Each of this Amendment and
     the Credit Agreement as amended hereby constitutes a
     legal, valid and binding obligation of the Company and
     each Borrowing Subsidiary, enforceable against the
     Company and each Borrowing Subsidiary in accordance
     with its terms, except as enforceability may be limited
     by (i) any applicable bankruptcy, insolvency,
     reorganization, moratorium or similar laws affecting
     the enforcement of creditors' rights generally and (ii)
     general principles of equity.

          (d)  As of the Effective Date, after giving effect
     to this Amendment, no Event of Default or Default has
     occurred and is continuing.

          SECTION 3.  Conditions to Effectiveness.  This
Amendment shall become effective as of the date first above
written (the "Effective Date") upon satisfaction of the
following conditions:

          (a)  The Administrative Agent shall have received
     duly executed counterparts hereof which, when taken
     together, bear the authorized signatures of the Company
     and the Required Lenders.
          
          (b)  The Administrative Agent shall have received
     such other documents, instruments, certificates and
     opinions as it or its counsel shall have reasonably
     requested.

          (c)  The Administrative Agent shall have received
     payment for all fees and expenses in connection with
     this Amendment, including the reasonable fees, charges
     and disbursements of Cravath, Swaine & Moore, counsel
     for the Administrative Agent.

          SECTION 4.  Credit Agreement.  Except as
specifically stated herein, the Credit Agreement shall
continue in full force and effect in accordance with the
provisions thereof.  As used therein, the terms "Agreement",
"herein", "hereunder", "hereto", "hereof" and words similar
import shall, unless the context otherwise requires, refer
to the Credit Agreement as modified hereby.

          SECTION 5.  Applicable Law.  THIS AMENDMENT SHALL
BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF
THE STATE OF NEW YORK.

          SECTION 6.  Counterparts.  This Amendment may be
executed in counterparts (and by different parties hereto on
different counterparts), each of which shall constitute an
original but all of which, when taken together, shall
constitute a single instrument.

          SECTION 7.  Expenses.  The Company agrees to
reimburse the Administrative Agent for its out-of-pocket
expenses in connection with this Amendment, including the
reasonable fees, charges and disbursements of Cravath,
Swaine & Moore, counsel for the Administrative Agent.

          IN WITNESS WHEREOF, the parties hereto have caused
this Amendment to be duly executed by their respective
authorized officers as of the date first above written.

                                                       
                              THE READER'S DIGEST
                              ASSOCIATION, INC.
                              
                              by
                              
                              /s/ Craig T. Monaghan
                              Name:  Craig T. Monaghan
                              Title: Vice President &
                                     Treasurer
                              
                              
                              THE CHASE MANHATTAN BANK,
                              individually and as
                              Administrative Agent
                              
                              by
                              
                              /s/ Carol A. Ulmer
                              Name:  Carol A. Ulmer
                              Title: Vice President
                              
                              
                              MORGAN GUARANTY TRUST COMPANY
                              OF NEW YORK
                              
                              by
                              
                              /s/ Diana H. Imhof
                              Name:  Diana H. Imhof
                              Title: Vice President
                              
                              
                              BARCLAYS BANK PLC
                              
                              by
                              
                              /s/ Terance Bullock
                              Name:  Terance Bullock
                              Title: Vice President
                              
                              
CITIBANK, N.A.
by
/s/ Theodore J. Beck
Name:  Theodore J. Beck
Title: Attorney-In-Fact


COMMERZBANK AG, New York
and/or Grand Cayman Branches

by

/s/  A. Oliver Welsch-Lehmann
Name:A. Oliver Welsch-Lehmann
Title: Assistant Treasurer

by

/s/ Subash R. Viswanathan
Name:  Subash R. Viswanathan
Title: Vice President


MELLON BANK, N.A.

by

/s/ David McGowan
Name:  David McGowan
Title: Vice President


ISTITUTO BANCARIO SAN PAOLO DI
TORINO

by

/s/ Gerard M. McKenna
Name:  Gerard M. McKenna
Title: Vice President
by

/s/ W. Jones
Name:  W. Jones
Title: Vice President


NATIONAL WESTMINSTER BANK PLC, NEW YORK BRANCH

by

/s/ Anne Marie Torre
Name:  Anne Marie Torre
Title: Vice President


NATIONAL WESTMINSTER BANK PLC, NASSAU BRANCH

by

/s/ Anne Marie Torre
Name:  Anne Marie Torre
Title: Vice President


THE SUMITOMO BANK, LIMITED, NEW YORK BRANCH

by

/s/ John C. Kissinger
Name:  John C. Kissinger
Title: Joint General Manager


SVENSKA HANDELSBANKEN

by

/s/ Geoffrey Walker
Name:  Geoffrey Walker
Title: Senior Vice President

by

/s/ Karl Forsman
Name:  Karl Forsman
Title: Vice President


BANQUE NATIONALE DE PARIS

by

/s/ Nuala Marley
Name:  Nuala Marley
Title: Vice President


BANQUE NATIONALE DE PARIS

by

/s/ Brian M. Foster
Name:  Brian M. Foster         Title: Vice President


UNION BANK OF SWITZERLAND, NEW YORK BRANCH

by

/s/ Jennifer Hanf
Name:  Jennifer Hanf
Title: Assistant Treasurer

by

/s/ Eduardo Salazar
Name:  Eduardo Salazar
Title: Director


ABN AMRO BANK N.V.

by

/s/ Frances O'R. Logan
Name:  Frances O'R. Logan
Title: Group Vice President

by

/s/ David Carrington
Name:  David Carrington
Title: Vice President


THE FUJI BANK, LIMITED, NEW YORK BRANCH

by

/s/ Raymond Ventura
Name:  Raymond Ventura
Title: Vice President & Manager


ING BANK N.V.

by

/s/ M.P. van Achterberg
Name:  M.P. van Achterberg
Title: Company Lawyer

by

/s/ J.R. Kuperus
Name:  J.R. Kuperus
Title: Company Lawyer


CIBC INC.

by

/s/ Cynthia McCahill
Name:  Cynthia McCahill
Title: Executive Director
       CIBC Oppenheimer Corp.,
       as Agent


Guarantor

THE READER'S DIGEST ASSOCIATION, INC.

by

/s/ Craig T. Monaghan
Name:  Craig T. Monaghan
Title: Vice President &
       Treasurer

J. P. MORGAN SECURITIES INC., as Syndication Agent

by

/s/ Jeffrey Hwang
Name:  Jeffrey Hwang
Title: Vice President




                                                        Exhibit 10.28


                          [RDA Letterhead]


                                   April 10, 1997

Mr. George S. Scimone
Vice President and
  President Reader's Digest USA
The Reader's Digest Association, Inc.
Pleasantville, NY  10570-7000

Dear George:

This  letter serves to confirm those payments and benefits  that  you
will  receive,  subject  to  and in accordance  with  the  terms  and
conditions of this Agreement in connection with a termination of your
employment with the Company.

1.   Termination of Employment

1.1  The  Company may terminate your employment at any time, with  or
     without  stated reason.  You shall receive the benefits provided
     hereunder  upon the termination of your employment  by  you  for
     "Good Reason," as defined in Section 1.2, or the termination  of
     your  employment by the Company, unless such termination is  for
     "Cause,"  as defined in Section 3.1 of the Severance Plan.   Any
     termination  by you shall be communicated by written  Notice  of
     Termination  indicating  the  termination  provision   in   this
     Agreement  relied  upon, if any, and the  Date  of  Termination;
     provided  that  the Date of Termination shall  in  no  event  be
     earlier  than  10  business days after the date  on  which  such
     Notice  of  Termination  is effective  pursuant  to  Section  15
     hereof.

1.2  For  purposes  of this Agreement, "Good Reason" shall  mean  the
     occurrence of any of the following without your express  written
     consent:

     1.2.1                         the assignment to you without your
          written consent of any duties materially inconsistent  with
          your  then  current position, duties, responsibilities  and
          status  with  the  Company,  or  a  material  change  or  a
          substantial  diminution  in your  then  current  authority,
          reporting  responsibilities, titles or offices, or  removal
          from  or  failure to re-elect you to any such  position  or
          office  except  in  the  event of  a  termination  of  your
          employment  for Cause, death, total disability (as  defined
          in  The Reader's Digest Association, Inc. Retirement  Plan)
          or mandatory retirement;
     
     1.2.2                         a reduction by the Company in your
          annual  base  salary  as in effect  on  the  date  of  this
          Agreement  or  as the same may be increased  from  time  to
          time, unless such reduction is part of and consistent  with
          a  good  faith management-wide or Company-wide cost cutting
          program,  and then only if the percentage of your reduction
          is no greater than that of the other management personnel;
     
     1.2.3                          a relocation without your written
          consent to an office located anywhere other than within  50
          miles of your primary residence, except for required travel
          on  Company  business to an extent substantially consistent
          with your then current business travel obligations;
     
     1.2.4                          the  failure  by the  Company  to
          continue  in  effect any compensation plan or other  fringe
          benefit provided by the Company in which you participate on
          the  date  of  this  Agreement that, by itself  or  in  the
          aggregate, is material to your total compensation from  the
          Company,   unless  there  shall  have  been  instituted   a
          replacement or substitute plan or fringe benefit  providing
          comparable benefits or unless such failure is part  of  and
          consistent   with  a  good  faith  benefit   discontinuance
          applicable  to  all  of  the management  personnel  of  the
          Company  and  then only if the scope of the  discontinuance
          with  respect to you is no greater than that of  the  other
          management personnel; or
     
     1.2.5                          the  failure  of the  Company  to
          obtain  a satisfactory agreement from any successor to  the
          Company to assume and agree to perform this Agreement.  The
          Company shall use its best efforts to require any successor
          (whether   direct   or  indirect,  by   purchase,   merger,
          consolidation or otherwise) to all or substantially all  of
          the businesses or assets of the Company to expressly assume
          and agree to perform this Agreement.

1.3  Any  termination  of your employment by you  for  "Good  Reason"
     shall  be made within 180 days after the occurrence of the "Good
     Reason."

2.   Compensation Upon Termination

2.1  If  your employment shall be terminated and you are entitled  to
     benefits  under  Section  1 of this Agreement  then,  except  as
     provided in Section 2.2 and 2.3, you shall receive the following
     benefits  for  each  year of the Severance  Period  (as  defined
     below):

     2.1.1                          the  Company shall pay to you  as
          severance pay a total amount equal to the sum of
     
          (a)  your  highest  annual base salary in effect  any  time
               during  the  12-month  period prior  to  the  Date  of
               Termination plus
          
          (b)  the higher of the following:
          
               (i)  the highest amount paid to you under The Reader's
                    Digest  Association,  Inc.  Management  Incentive
                    Compensation  Plan (the "Annual Incentive  Plan")
                    during  the three plan years most recently  ended
                    prior to the Date of Termination; or
               (ii) the  originally  approved target  amount  of  the
                    highest award, if any, under the Annual Incentive
                    Plan  outstanding on the Date of Termination,  as
                    such  target amount may have been increased prior
                    to the Date of Termination.
               
               Any compensation received by you or granted to you  in
               lieu of an amount paid under the Annual Incentive Plan
               for  any  one-year  period (whether  in  the  form  of
               restricted stock or otherwise) shall be deemed  to  be
               an  amount paid to you under the Annual Incentive Plan
               for   purposes  of  this  Section.   Any  compensation
               receivable  by you in lieu of an amount payable  under
               the  Annual  Incentive Plan for any  period  shall  be
               deemed  to be an additional target amount for purposes
               of   this   Section.   The  amount  of  any   non-cash
               compensation  received  or  receivable  shall  be  the
               greater  of the fair market value of such compensation
               on  the  date of award or the cash amount  that  would
               have  been  received by you in lieu of  such  non-cash
               compensation.
          
          The  aggregate  amount  of  severance  payable  under  this
          Section  shall be paid in equal installments on a bi-weekly
          basis, commencing upon the Date of Termination.
     
     2.1.2                         the Company shall maintain in full
          force  and  effect,  for  your continued  benefit  for  the
          Severance Period, all welfare benefit plans and programs or
          arrangements in which you participated immediately prior to
          the  Date  of  Termination, provided  that  your  continued
          participation  is  possible under  the  general  terms  and
          conditions  of  such welfare plans and  programs.   In  the
          event  that your participation in any such plan or  program
          is  barred,  the  Company shall provide you  with  benefits
          substantially  similar to those which you would  have  been
          entitled  to receive under such welfare plans and  programs
          had your participation not been barred.

2.2  If  your employment is terminated by you for "Good Reason" or if
     your  employment  is terminated by the Company  other  than  for
     "Cause,"  then the Severance Period shall be the period  of  two
     years immediately following the Date of Termination.

2.3  If  your  employment is terminated for Cause, the Company  shall
     pay  you  your base salary through the Date of Termination,  and
     the  Company shall have no further obligations to you under this
     Agreement.

3.   Long-Term Incentive Plan Benefits

3.1  You  shall  have  the right to exercise your  outstanding  stock
     options  and stock appreciation rights under the 1989  and  1994
     Key Employee Long-Term Incentive Plans (the "Long Term Incentive
     Plans")  to  the  extent they are exercisable  or  would  become
     exercisable  during the Severance Period as if  your  employment
     with  the  Company continued during the Severance Period.   Such
     stock  options and stock appreciation rights shall  continue  to
     vest during the Severance Period as if your employment with  the
     Company   continued  during  the  Severance  Period  and,   upon
     completion   of  the  Severance  Period,  shall  vest   and   be
     exercisable  as if your employment terminated at  that  time  by
     reason of either (a) an involuntary termination without cause or
     a mutual agreement (within the terms of the particular award) or
     (b)  retirement (within the terms of the particular  award),  if
     applicable.

3.2  Your  outstanding performance units, restricted stock and awards
     (other  than stock options and stock appreciation rights)  under
     the  Long  Term Incentive Plans shall continue to be outstanding
     and  payable  during the Severance Period as if your  employment
     with  the Company continued during the Severance Period and,  if
     applicable,  shall vest upon completion of the Severance  Period
     in  accordance with the terms of the award as if your employment
     terminated  at that time by reason of either (a) an  involuntary
     termination  without  cause or a mutual  agreement  (within  the
     terms  of  the particular award) or (b) retirement  (within  the
     terms  of the particular award), if applicable.  Any such  award
     that  is based on a period of employment shall be payable  on  a
     prorated  basis as if your employment had continued  during  the
     Severance Period.

     3.2.1                          If  any such award is subject  to
          specific   performance  goals  and   your   employment   is
          terminated  by you for "Good Reason" or your employment  is
          terminated by the Company other than for "Cause," then  the
          award shall be payable to the extent such performance goals
          are attained.
     
3.3  If  any  benefits due under Section 3 cannot be paid  under  the
     existing  or  amended  terms  of an  applicable  plan  or  award
     agreement, the Company shall pay you the value of such  benefits
     at the time they would otherwise be payable if they were payable
     under such terms.

4.   Retirement Plan Benefits

4.1  The  Company shall pay to you an amount equal to the  difference
     between  your  monthly  retirement  benefit  payable  under  The
     Reader's   Digest   Association,  Inc.  Retirement   Plan   (the
     "Retirement  Plan"), the Excess Benefit Retirement Plan  of  The
     Reader's   Digest   Association,  Inc.  (the   "Excess   Benefit
     Retirement  Plan") and The Reader's Digest Executive  Retirement
     Plan (the "Executive Retirement Plan") and the amount that would
     have  been payable if your age and aggregate periods of  service
     under  those plans included the Severance Period.  In  addition,
     the  Severance  Period  shall  be considered  to  be  additional
     Credited Service for all purposes (including vesting) under  the
     Executive  Retirement  Plan.   Any  amount  payable  under  this
     Section  4.1 shall be payable at the same time and in  the  same
     form  as such payments would have been made under the Retirement
     Plan.

4.2  Upon  completion of the Severance Period, if you are not  vested
     under  the  Retirement Plan, the Excess Retirement Plan  or  the
     Executive  Retirement Plan, you will receive a lump sum  payment
     in  the  amount of the equivalent actuarial value (as determined
     under  the  Retirement Plan) of pension credits that would  have
     been  earned  through the end of the Severance  Period,  without
     regard  to  vesting, with any such payment to be made within  90
     days of the end of the Severance Period.

5.   Your  participation  in  The Reader's Digest  Employees  Profit-
     Sharing Plan and the Profit -Sharing Benefit Restoration Plan of
     The  Reader's  Digest  Association,  Inc.  (the  "Profit-Sharing
     Plans")  ceases  upon  your termination of employment  with  the
     Company.  However, you shall receive cash payments equal to  the
     amounts  that  would have been contributed to your  account  had
     your  employment  with the Company continued for  the  Severance
     Period,  with payments to be made to you by the Company  at  the
     time  any contributions have been made for participants  in  the
     Profit-Sharing Plans.  In addition, the Severance  Period  shall
     be  considered to be additional Credited Service for purposes of
     your  vesting  in  any  amounts previously contributed  to  your
     account under the Profit-Sharing Plans.

6.   Any  benefits payable under this Agreement shall be  reduced  by
     the  amount  of  any  benefits paid under  The  Reader's  Digest
     Association,  Inc. Severance Plan for Senior Management  or  The
     Reader's  Digest Association, Inc. Income Continuation Plan  for
     Senior Management.

7.   The  payment of any amounts or benefits under this Agreement  is
     expressly conditioned on the receipt by the Company from you  of
     a duly executed General Waiver and Release of Claims in the form
     specified under the Severance Plan, the repayment by you of  any
     outstanding advances or loans due the Company and the return  by
     you of all Company property.

8.   Any  reference  to  a specific plan in this Agreement  shall  be
     deemed  to  include any similar plan or program of  the  Company
     then in effect that is the predecessor of, the successor to,  or
     the replacement for, such specific plan.

9.   The  Company may withhold from any benefits payable  under  this
     Agreement all federal, state, local or other applicable taxes as
     shall be required pursuant to any law or governmental regulation
     or ruling.

10.  In case of your death while any amounts are still payable to you
     under this Agreement, the Company shall pay all such amounts  to
     your designated beneficiary or, if none has been designated,  to
     your estate as if your employment had continued until the end of
     the Severance Period.

11.  The  Company shall indemnify you and hold you harmless from  any
     and all liabilities, losses, costs or damages, including defense
     costs  and  expenses  (including, without limitation,  fees  and
     disbursements  of  counsel incurred by  you  in  any  action  or
     proceeding between the parties to this Agreement or between  you
     and any third party or otherwise) in connection with all claims,
     suits  or  proceeding relating to or arising from  a  breach  or
     alleged breach of this Agreement by the Company.

12.  You  acknowledge that (i) prior to executing this Agreement, you
     had  an opportunity to consult with an attorney of your choosing
     and  review  this  Agreement with such  counsel,  (ii)  you  are
     executing this Agreement knowingly and voluntarily and (iii) you
     understand all of the terms set forth herein.

13.  In  the  event the Company terminates your employment for  Cause
     and  you dispute the Company's right to do so or you claim  that
     you  are  entitled to terminate your employment for Good  Reason
     and  the  Company  disputes your right  to  do  so,  a  mediator
     acceptable  to you and the Company will be appointed  within  10
     days  to  assist in reaching a mutually satisfactory resolution,
     but  will  have no authority to issue a binding decision.   Such
     mediation  must  be  concluded within 60 days  of  the  date  of
     termination or claim to termination for Good Reason.  You  agree
     that you will not institute any legal proceeding relating to the
     matter  until  the  conclusion of such mediation.   Should  such
     mediation  fail to reach an acceptable conclusion  and  you  are
     successful in any litigation or settlement that issues from such
     dispute,  you shall be entitled to receive from the Company  all
     of  the  expenses incurred by you in connection  with  any  such
     dispute, including reasonable attorney's fees.

14.  Acts Detrimental to the Company

14.1 You  agree that you will not do any of the following during  the
     Severance Period:

     14.1.1    commit any criminal act against the Company or any act
          that would constitute "Cause;"
     
     14.1.2     disclose  any  information likely to be  regarded  as
          confidential and relating to the Company's business;
     
     14.1.3      solicit  the  Company's  employees  to  work  for  a
          competitor of the Company; or
     
     14.1.4     perform  any  act detrimental to the Company  or  its
          employees,  including, but not limited to, disparaging  the
          Company, its senior management or its products.

14.2 You  agree that any breach or threatened breach of Section  14.1
     shall  entitle the Company to apply for and to obtain injunctive
     relief,  which shall be in addition to any and all other  rights
     and remedies available to the company at law or in equity.

14.3 All of your rights and benefits under this Agreement shall cease
     upon any breach by you of Section 14.1 of this Agreement.

15.  Miscellaneous

15.1 Notices and other communications provided for herein shall be in
     writing  and  shall  be  effective upon  delivery  addressed  as
     follows:

     if to the Company:
     
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  Senior Vice President, Human Resources
          
          with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  General Counsel
          
     or if to you, at the address set forth above,
     or  to  such  other address as to which either party shall  give
     notice in accordance with the foregoing.

15.2 This  Agreement  shall be binding upon and shall  inure  to  the
     benefit  of  the parties hereto and their respective  successors
     and  assigns; provided, however, that this Agreement may not  be
     assigned by either party without the consent of the other party.

15.3 Any   provision   of  this  Agreement  that  is  prohibited   or
     unenforceable   in   any  jurisdiction   shall,   as   to   such
     jurisdiction,  be ineffective to the extent of such  prohibition
     or   unenforceability   without   invalidating   the   remaining
     provisions  of  this  Agreement or  affecting  the  validity  or
     enforceability of such provision in any other jurisdiction.

15.4 This  Agreement  constitutes  the entire  understanding  of  the
     parties  hereto  with respect to the subject matter  hereof  and
     supersedes  any prior agreements, written or oral, with  respect
     thereto.

15.5 This  Agreement  may be amended or modified only  by  a  written
     agreement duly executed by both of the parties hereto.

15.6 This   Agreement  shall  be  governed  by  and  interpreted   in
     accordance with the laws of the State of New York applicable  to
     contracts  executed  in and to be wholly performed  within  that
     State.

                                   Very truly yours,
                                   
                                   The Reader's Digest Association,
                                   Inc.
                                   
                                   
                                   By  GLENDA K. BURKHART
                                   Name:  Glenda K. Burkhart
                                   Title: Senior Vice President,
                                        Strategic Planning and Human Resources


Agreed to and accepted as of April 29, 1997:

By:    GEORGE S. SCIMONE
Name:  George S. Scimone




                                                        Exhibit 10.29


                          [RDA Letterhead]



                                   April 10, 1998

Mr. Gregory G. Coleman
Senior Vice President and Worldwide Publisher
The Reader's Digest Association, Inc.
Pleasantville, NY  10570-7000

Dear Greg:

This  letter serves to confirm those payments and benefits  that  you
will  receive,  subject  to  and in accordance  with  the  terms  and
conditions of this Agreement in connection with a termination of your
employment with the Company.

1.   Termination of Employment

1.1  The  Company may terminate your employment at any time, with  or
     without  stated reason.  You shall receive the benefits provided
     hereunder  upon the termination of your employment  by  you  for
     "Good Reason," as defined in Section 1.2, or the termination  of
     your  employment by the Company, unless such termination is  for
     "Cause,"  as defined in Section 3.1 of the Severance Plan.   Any
     termination  by you shall be communicated by written  Notice  of
     Termination  indicating  the  termination  provision   in   this
     Agreement  relied  upon, if any, and the  Date  of  Termination;
     provided  that  the Date of Termination shall  in  no  event  be
     earlier  than  10  business days after the date  on  which  such
     Notice  of  Termination  is effective  pursuant  to  Section  15
     hereof.

1.2  For  purposes  of this Agreement, "Good Reason" shall  mean  the
     occurrence of any of the following without your express  written
     consent:

     1.2.1                         the assignment to you without your
          written consent of any duties materially inconsistent  with
          your  then  current position, duties, responsibilities  and
          status  with  the  Company,  or  a  material  change  or  a
          substantial  diminution  in your  then  current  authority,
          reporting  responsibilities, titles or offices, or  removal
          from  or  failure to re-elect you to any such  position  or
          office  except  in  the  event of  a  termination  of  your
          employment  for Cause, death, total disability (as  defined
          in  The Reader's Digest Association, Inc. Retirement  Plan)
          or mandatory retirement;
     
     1.2.2                         a reduction by the Company in your
          annual  base  salary  as in effect  on  the  date  of  this
          Agreement  or  as the same may be increased  from  time  to
          time, unless such reduction is part of and consistent  with
          a  good  faith management-wide or Company-wide cost cutting
          program,  and then only if the percentage of your reduction
          is no greater than that of the other management personnel;
     
     1.2.3                          a relocation without your written
          consent to an office located anywhere other than within  50
          miles of your primary residence, except for required travel
          on  Company  business to an extent substantially consistent
          with your then current business travel obligations;
     
     1.2.4                          the  failure  by the  Company  to
          continue  in  effect any compensation plan or other  fringe
          benefit provided by the Company in which you participate on
          the  date  of  this  Agreement that, by itself  or  in  the
          aggregate, is material to your total compensation from  the
          Company,   unless  there  shall  have  been  instituted   a
          replacement or substitute plan or fringe benefit  providing
          comparable benefits or unless such failure is part  of  and
          consistent   with  a  good  faith  benefit   discontinuance
          applicable  to  all  of  the management  personnel  of  the
          Company  and  then only if the scope of the  discontinuance
          with  respect to you is no greater than that of  the  other
          management personnel; or
     
     1.2.5                          the  failure  of the  Company  to
          obtain  a satisfactory agreement from any successor to  the
          Company to assume and agree to perform this Agreement.  The
          Company shall use its best efforts to require any successor
          (whether   direct   or  indirect,  by   purchase,   merger,
          consolidation or otherwise) to all or substantially all  of
          the businesses or assets of the Company to expressly assume
          and agree to perform this Agreement.

1.3  Any  termination  of your employment by you  for  "Good  Reason"
     shall  be made within 180 days after the occurrence of the "Good
     Reason."

2.   Compensation Upon Termination

2.1  If  your employment shall be terminated and you are entitled  to
     benefits  under  Section  1 of this Agreement  then,  except  as
     provided in Section 2.2 and 2.3, you shall receive the following
     benefits  for  each  year of the Severance  Period  (as  defined
     below):

     2.1.1                          the  Company shall pay to you  as
          severance pay a total amount equal to the sum of
     
          (a)  your  highest  annual base salary in effect  any  time
               during  the  12-month  period prior  to  the  Date  of
               Termination plus
          
          (b)  the higher of the following:
          
               (i)  the highest amount paid to you under The Reader's
                    Digest  Association,  Inc.  Management  Incentive
                    Compensation  Plan (the "Annual Incentive  Plan")
                    during  the three plan years most recently  ended
                    prior to the Date of Termination; or
               (ii) the  originally  approved target  amount  of  the
                    highest award, if any, under the Annual Incentive
                    Plan  outstanding on the Date of Termination,  as
                    such  target amount may have been increased prior
                    to the Date of Termination.
               
               Any compensation received by you or granted to you  in
               lieu of an amount paid under the Annual Incentive Plan
               for  any  one-year  period (whether  in  the  form  of
               restricted stock or otherwise) shall be deemed  to  be
               an  amount paid to you under the Annual Incentive Plan
               for   purposes  of  this  Section.   Any  compensation
               receivable  by you in lieu of an amount payable  under
               the  Annual  Incentive Plan for any  period  shall  be
               deemed  to be an additional target amount for purposes
               of   this   Section.   The  amount  of  any   non-cash
               compensation  received  or  receivable  shall  be  the
               greater  of the fair market value of such compensation
               on  the  date of award or the cash amount  that  would
               have  been  received by you in lieu of  such  non-cash
               compensation.
          
          The  aggregate  amount  of  severance  payable  under  this
          Section  shall be paid in equal installments on a bi-weekly
          basis, commencing upon the Date of Termination.
     
     2.1.2                         the Company shall maintain in full
          force  and  effect,  for  your continued  benefit  for  the
          Severance Period, all welfare benefit plans and programs or
          arrangements in which you participated immediately prior to
          the  Date  of  Termination, provided  that  your  continued
          participation  is  possible under  the  general  terms  and
          conditions  of  such welfare plans and  programs.   In  the
          event  that your participation in any such plan or  program
          is  barred,  the  Company shall provide you  with  benefits
          substantially  similar to those which you would  have  been
          entitled  to receive under such welfare plans and  programs
          had your participation not been barred.

2.2  If  your employment is terminated by you for "Good Reason" or if
     your  employment  is terminated by the Company  other  than  for
     "Cause,"  then the Severance Period shall be the period  of  two
     years immediately following the Date of Termination.

2.3  If  your  employment is terminated for Cause, the Company  shall
     pay  you  your base salary through the Date of Termination,  and
     the  Company shall have no further obligations to you under this
     Agreement.

3.   Long-Term Incentive Plan Benefits

3.1  You  shall  have  the right to exercise your  outstanding  stock
     options  and stock appreciation rights under the 1989  and  1994
     Key Employee Long-Term Incentive Plans (the "Long Term Incentive
     Plans")  to  the  extent they are exercisable  or  would  become
     exercisable  during the Severance Period as if  your  employment
     with  the  Company continued during the Severance Period.   Such
     stock  options and stock appreciation rights shall  continue  to
     vest during the Severance Period as if your employment with  the
     Company   continued  during  the  Severance  Period  and,   upon
     completion   of  the  Severance  Period,  shall  vest   and   be
     exercisable  as if your employment terminated at  that  time  by
     reason of either (a) an involuntary termination without cause or
     a mutual agreement (within the terms of the particular award) or
     (b)  retirement (within the terms of the particular  award),  if
     applicable.

3.2  Your  outstanding performance units, restricted stock and awards
     (other  than stock options and stock appreciation rights)  under
     the  Long  Term Incentive Plans shall continue to be outstanding
     and  payable  during the Severance Period as if your  employment
     with  the Company continued during the Severance Period and,  if
     applicable,  shall vest upon completion of the Severance  Period
     in  accordance with the terms of the award as if your employment
     terminated  at that time by reason of either (a) an  involuntary
     termination  without  cause or a mutual  agreement  (within  the
     terms  of  the particular award) or (b) retirement  (within  the
     terms  of the particular award), if applicable.  Any such  award
     that  is based on a period of employment shall be payable  on  a
     prorated  basis as if your employment had continued  during  the
     Severance Period.

     3.2.1                          If  any such award is subject  to
          specific   performance  goals  and   your   employment   is
          terminated  by you for "Good Reason" or your employment  is
          terminated by the Company other than for "Cause," then  the
          award shall be payable to the extent such performance goals
          are attained.
     
3.3  If  any  benefits due under Section 3 cannot be paid  under  the
     existing  or  amended  terms  of an  applicable  plan  or  award
     agreement, the Company shall pay you the value of such  benefits
     at the time they would otherwise be payable if they were payable
     under such terms.

4.   Retirement Plan Benefits

4.1  The  Company shall pay to you an amount equal to the  difference
     between  your  monthly  retirement  benefit  payable  under  The
     Reader's   Digest   Association,  Inc.  Retirement   Plan   (the
     "Retirement  Plan"), the Excess Benefit Retirement Plan  of  The
     Reader's   Digest   Association,  Inc.  (the   "Excess   Benefit
     Retirement  Plan") and The Reader's Digest Executive  Retirement
     Plan (the "Executive Retirement Plan") and the amount that would
     have  been payable if your age and aggregate periods of  service
     under  those plans included the Severance Period.  In  addition,
     the  Severance  Period  shall  be considered  to  be  additional
     Credited Service for all purposes (including vesting) under  the
     Executive  Retirement  Plan.   Any  amount  payable  under  this
     Section  4.1 shall be payable at the same time and in  the  same
     form  as such payments would have been made under the Retirement
     Plan.

4.2  Upon  completion of the Severance Period, if you are not  vested
     under  the  Retirement Plan, the Excess Retirement Plan  or  the
     Executive  Retirement Plan, you will receive a lump sum  payment
     in  the  amount of the equivalent actuarial value (as determined
     under  the  Retirement Plan) of pension credits that would  have
     been  earned  through the end of the Severance  Period,  without
     regard  to  vesting, with any such payment to be made within  90
     days of the end of the Severance Period.

5.   Your  participation  in  The Reader's Digest  Employees  Profit-
     Sharing Plan and the Profit -Sharing Benefit Restoration Plan of
     The  Reader's  Digest  Association,  Inc.  (the  "Profit-Sharing
     Plans")  ceases  upon  your termination of employment  with  the
     Company.  However, you shall receive cash payments equal to  the
     amounts  that  would have been contributed to your  account  had
     your  employment  with the Company continued for  the  Severance
     Period,  with payments to be made to you by the Company  at  the
     time  any contributions have been made for participants  in  the
     Profit-Sharing Plans.  In addition, the Severance  Period  shall
     be  considered to be additional Credited Service for purposes of
     your  vesting  in  any  amounts previously contributed  to  your
     account under the Profit-Sharing Plans.

6.   Any  benefits payable under this Agreement shall be  reduced  by
     the  amount  of  any  benefits paid under  The  Reader's  Digest
     Association,  Inc. Severance Plan for Senior Management  or  The
     Reader's  Digest Association, Inc. Income Continuation Plan  for
     Senior Management.

7.   The  payment of any amounts or benefits under this Agreement  is
     expressly conditioned on the receipt by the Company from you  of
     a duly executed General Waiver and Release of Claims in the form
     specified under the Severance Plan, the repayment by you of  any
     outstanding advances or loans due the Company and the return  by
     you of all Company property.

8.   Any  reference  to  a specific plan in this Agreement  shall  be
     deemed  to  include any similar plan or program of  the  Company
     then in effect that is the predecessor of, the successor to,  or
     the replacement for, such specific plan.

9.   The  Company may withhold from any benefits payable  under  this
     Agreement all federal, state, local or other applicable taxes as
     shall be required pursuant to any law or governmental regulation
     or ruling.

10.  In case of your death while any amounts are still payable to you
     under this Agreement, the Company shall pay all such amounts  to
     your designated beneficiary or, if none has been designated,  to
     your estate as if your employment had continued until the end of
     the Severance Period.

11.  The  Company shall indemnify you and hold you harmless from  any
     and all liabilities, losses, costs or damages, including defense
     costs  and  expenses  (including, without limitation,  fees  and
     disbursements  of  counsel incurred by  you  in  any  action  or
     proceeding between the parties to this Agreement or between  you
     and any third party or otherwise) in connection with all claims,
     suits  or  proceeding relating to or arising from  a  breach  or
     alleged breach of this Agreement by the Company.

12.  You  acknowledge that (i) prior to executing this Agreement, you
     had  an opportunity to consult with an attorney of your choosing
     and  review  this  Agreement with such  counsel,  (ii)  you  are
     executing this Agreement knowingly and voluntarily and (iii) you
     understand all of the terms set forth herein.

13.  In  the  event the Company terminates your employment for  Cause
     and  you dispute the Company's right to do so or you claim  that
     you  are  entitled to terminate your employment for Good  Reason
     and  the  Company  disputes your right  to  do  so,  a  mediator
     acceptable  to you and the Company will be appointed  within  10
     days  to  assist in reaching a mutually satisfactory resolution,
     but  will  have no authority to issue a binding decision.   Such
     mediation  must  be  concluded within 60 days  of  the  date  of
     termination or claim to termination for Good Reason.  You  agree
     that you will not institute any legal proceeding relating to the
     matter  until  the  conclusion of such mediation.   Should  such
     mediation  fail to reach an acceptable conclusion  and  you  are
     successful in any litigation or settlement that issues from such
     dispute,  you shall be entitled to receive from the Company  all
     of  the  expenses incurred by you in connection  with  any  such
     dispute, including reasonable attorney's fees.

14.  Acts Detrimental to the Company

14.1 You  agree that you will not do any of the following during  the
     Severance Period:

     14.1.1    commit any criminal act against the Company or any act
          that would constitute "Cause;"
     
     14.1.2     disclose  any  information likely to be  regarded  as
          confidential and relating to the Company's business;
     
     14.1.3      solicit  the  Company's  employees  to  work  for  a
          competitor of the Company; or
     
     14.1.4     perform  any  act detrimental to the Company  or  its
          employees,  including, but not limited to, disparaging  the
          Company, its senior management or its products.

14.2 You  agree that any breach or threatened breach of Section  14.1
     shall  entitle the Company to apply for and to obtain injunctive
     relief,  which shall be in addition to any and all other  rights
     and remedies available to the company at law or in equity.

14.3 All of your rights and benefits under this Agreement shall cease
     upon any breach by you of Section 14.1 of this Agreement.

15.  Miscellaneous

15.1 Notices and other communications provided for herein shall be in
     writing  and  shall  be  effective upon  delivery  addressed  as
     follows:

     if to the Company:
     
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  Senior Vice President, Human Resources
          
          with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY  10570-7000
          Attention:  General Counsel
          
     or if to you, at the address set forth above,
     or  to  such  other address as to which either party shall  give
     notice in accordance with the foregoing.

15.2 This  Agreement  shall be binding upon and shall  inure  to  the
     benefit  of  the parties hereto and their respective  successors
     and  assigns; provided, however, that this Agreement may not  be
     assigned by either party without the consent of the other party.

15.3 Any   provision   of  this  Agreement  that  is  prohibited   or
     unenforceable   in   any  jurisdiction   shall,   as   to   such
     jurisdiction,  be ineffective to the extent of such  prohibition
     or   unenforceability   without   invalidating   the   remaining
     provisions  of  this  Agreement or  affecting  the  validity  or
     enforceability of such provision in any other jurisdiction.

15.4 This  Agreement  constitutes  the entire  understanding  of  the
     parties  hereto  with respect to the subject matter  hereof  and
     supersedes  any prior agreements, written or oral, with  respect
     thereto.

15.5 This  Agreement  may be amended or modified only  by  a  written
     agreement duly executed by both of the parties hereto.

15.6 This   Agreement  shall  be  governed  by  and  interpreted   in
     accordance with the laws of the State of New York applicable  to
     contracts  executed  in and to be wholly performed  within  that
     State.

                                   Very truly yours,
                                   
                                   The Reader's Digest Association,
                                   Inc.
                                   
                                   
                                   By  GEORGE V. GRUNE
                                   Name:     George V. Grune
                                   Title:    Chairman and Chief
                                        Executive Officer


Agreed to and accepted as of April 24, 1998:

By:  GREGORY G. COLEMAN
Name:  Gregory G. Coleman




                                                    Exhibit 10.30
                        [RDA Letterhead]


                                September 8, 1997


Mr. M. John Bohane
155 Michigan Road
New Canaan, CT  06840


Dear John:

This  letter  serves to confirm those payments and benefits  that
you will receive, subject to and in accordance with the terms and
conditions of this Agreement in connection with a termination  of
your employment with the Company.

1.   Termination of Employment

1.1  The  Company may terminate your employment at any time, with
     or  without  stated reason.  You shall receive the  benefits
     provided  hereunder upon the termination of your  employment
     by  you for "Good Reason," as defined in Section 1.2, or the
     termination  of your employment by the Company, unless  such
     termination is for "Cause," as defined in Section 3.1 of the
     Severance   Plan.    Any  termination  by   you   shall   be
     communicated by written Notice of Termination indicating the
     termination provision in this Agreement relied upon, if any,
     and  the  Date  of Termination; provided that  the  Date  of
     Termination  shall in no event be earlier than  10  business
     days  after the date on which such Notice of Termination  is
     effective pursuant to Section 15 hereof.
     
1.2  For purposes of this Agreement, "Good Reason" shall mean the
     occurrence  of  any  of the following without  your  express
     written consent:
     
     1.2.1the  assignment to you without your written consent  of
          any  duties  materially  inconsistent  with  your  then
          current  position, duties, responsibilities and  status
          with   the   Company,  or  a  material  change   or   a
          substantial diminution in your then current  authority,
          reporting  responsibilities,  titles  or  offices,   or
          removal  from or failure to re-elect you  to  any  such
          position   or  office  except  in  the   event   of   a
          termination of your employment for Cause, death,  total
          disability   (as   defined  in  The   Reader's   Digest
          Association,   Inc.  Retirement  Plan)   or   mandatory
          retirement;
          
     1.2.2a  reduction by the Company in your annual base  salary
          as  in  effect on the date of this Agreement or as  the
          same  may  be increased from time to time, unless  such
          reduction  is part of and consistent with a good  faith
          management-wide  or Company-wide cost cutting  program,
          and  then  only if the percentage of your reduction  is
          no   greater   than   that  of  the  other   management
          personnel;
          
     1.2.3a  relocation without your written consent to an office
          located  anywhere other than within 50  miles  of  your
          primary  residence,  except  for  required  travel   on
          Company  business to an extent substantially consistent
          with your then current business travel obligations;
          
     1.2.4the  failure by the Company to continue in  effect  any
          compensation plan or other fringe benefit  provided  by
          the  Company  in which you participate on the  date  of
          this Agreement that, by itself or in the aggregate,  is
          material  to your total compensation from the  Company,
          unless  there shall have been instituted a  replacement
          or   substitute   plan  or  fringe  benefit   providing
          comparable benefits or unless such failure is  part  of
          and    consistent   with   a   good    faith    benefit
          discontinuance  applicable to  all  of  the  management
          personnel of the Company and then only if the scope  of
          the  discontinuance with respect to you is  no  greater
          than that of the other management personnel; or
          
     1.2.5the  failure  of  the Company to obtain a  satisfactory
          agreement  from any successor to the Company to  assume
          and  agree  to  perform  this Agreement.   The  Company
          shall  use  its  best efforts to require any  successor
          (whether  direct  or  indirect,  by  purchase,  merger,
          consolidation  or  otherwise) to all  or  substantially
          all  of  the  businesses or assets of  the  Company  to
          expressly assume and agree to perform this Agreement.
          
1.3  Any  termination of your employment by you for "Good Reason"
     shall  be made within 180 days after the occurrence  of  the
     "Good Reason."
     
2.   Compensation Upon Termination

2.1  If  your employment shall be terminated and you are entitled
     to  benefits under Section 1 of this Agreement then,  except
     as  provided  in Section 2.2 and 2.3, you shall receive  the
     following benefits for each year of the Severance Period (as
     defined below):
     
     2.1.1the  Company shall pay to you as severance pay a  total
          amount equal to the sum of
          
         (a)  your  highest annual base salary in effect any time
               during  the 12-month period prior to the  Date  of
               Termination plus
               
         (b)  the higher of the following:
               
              (i)  the  highest  amount paid  to  you  under  The
                    Reader's  Digest Association, Inc. Management
                    Incentive  Compensation  Plan  (the   "Annual
                    Incentive Plan") during the three plan  years
                    most  recently  ended prior to  the  Date  of
                    Termination; or
                    
              (ii) the  originally approved target amount of  the
                    highest  award,  if  any,  under  the  Annual
                    Incentive  Plan outstanding on  the  Date  of
                    Termination, as such target amount  may  have
                    been   increased  prior  to   the   Date   of
                    Termination.
                    
               Any compensation received by you or granted to you
               in  lieu  of  an  amount  paid  under  the  Annual
               Incentive Plan for any one-year period (whether in
               the  form of restricted stock or otherwise)  shall
               be  deemed  to be an amount paid to you under  the
               Annual   Incentive  Plan  for  purposes  of   this
               Section.   Any compensation receivable by  you  in
               lieu   of  an  amount  payable  under  the  Annual
               Incentive  Plan for any period shall be deemed  to
               be  an  additional target amount for  purposes  of
               this   Section.   The  amount  of   any   non-cash
               compensation received or receivable shall  be  the
               greater   of  the  fair  market  value   of   such
               compensation  on  the date of award  or  the  cash
               amount  that would have been received  by  you  in
               lieu of such non-cash compensation.
               
          The  aggregate amount of severance payable  under  this
          Section  shall be paid in equal installments on  a  bi-
          weekly basis, commencing upon the Date of Termination.
          
     2.1.2the  Company  shall maintain in full force and  effect,
          for  your  continued benefit for the Severance  Period,
          all  welfare benefit plans and programs or arrangements
          in  which  you  participated immediately prior  to  the
          Date  of  Termination,  provided  that  your  continued
          participation is possible under the general  terms  and
          conditions of such welfare plans and programs.  In  the
          event  that  your  participation in any  such  plan  or
          program  is barred, the Company shall provide you  with
          benefits  substantially  similar  to  those  which  you
          would  have been entitled to receive under such welfare
          plans  and  programs  had your participation  not  been
          barred.
          
2.2  If your employment is terminated by you for "Good Reason" or
     if  your employment is terminated by the Company other  than
     for  "Cause," then the Severance Period shall be the  period
     of two years immediately following the Date of Termination.
     
2.3  If  your  employment  is terminated for Cause,  the  Company
     shall  pay  you  your  base  salary  through  the  Date   of
     Termination,   and  the  Company  shall  have   no   further
     obligations to you under this Agreement.
     
3.   Long-Term Incentive Plan Benefits

3.1  You  shall have the right to exercise your outstanding stock
     options  and  stock appreciation rights under the  1989  and
     1994  Key Employee Long-Term Incentive Plans (the "Long Term
     Incentive  Plans")  to the extent they  are  exercisable  or
     would  become exercisable during the Severance Period as  if
     your  employment  with  the  Company  continued  during  the
     Severance Period.  Such stock options and stock appreciation
     rights shall continue to vest during the Severance Period as
     if  your  employment with the Company continued  during  the
     Severance  Period  and,  upon completion  of  the  Severance
     Period,  shall vest and be exercisable as if your employment
     terminated  at  that  time  by  reason  of  either  (a)   an
     involuntary termination without cause or a mutual  agreement
     (within the terms of the particular award) or (b) retirement
     (within the terms of the particular award), if applicable.
     
3.2  Your  outstanding  performance units, restricted  stock  and
     awards  (other  than  stock options and  stock  appreciation
     rights)  under the Long Term Incentive Plans shall  continue
     to be outstanding and payable during the Severance Period as
     if  your  employment with the Company continued  during  the
     Severance  Period  and,  if  applicable,  shall  vest   upon
     completion  of the Severance Period in accordance  with  the
     terms of the award as if your employment terminated at  that
     time  by  reason  of  either (a) an involuntary  termination
     without cause or a mutual agreement (within the terms of the
     particular award) or (b) retirement (within the terms of the
     particular  award), if applicable.  Any such award  that  is
     based  on  a  period of employment shall  be  payable  on  a
     prorated  basis  as if your employment had continued  during
     the Severance Period.
     
     3.2.1If  any  such  award is subject to specific performance
          goals  and  your employment is terminated  by  you  for
          "Good  Reason" or your employment is terminated by  the
          Company  other than for "Cause," then the  award  shall
          be  payable  to the extent such performance  goals  are
          attained.
          
3.3  If any benefits due under Section 3 cannot be paid under the
     existing  or  amended terms of an applicable plan  or  award
     agreement,  the  Company shall pay you  the  value  of  such
     benefits at the time they would otherwise be payable if they
     were payable under such terms.
     
4.   Retirement Plan Benefits

4.1  The  Company  shall  pay  to you  an  amount  equal  to  the
     difference  between your monthly retirement benefit  payable
     under The Reader's Digest Association, Inc.  Retirement Plan
     (the  "Retirement Plan"), the Excess Benefit Retirement Plan
     of  The  Reader's  Digest  Association,  Inc.  (the  "Excess
     Benefit  Retirement Plan") and The Reader's Digest Executive
     Retirement  Plan (the "Executive Retirement Plan")  and  the
     amount  that  would  have  been  payable  if  your  age  and
     aggregate periods of service under those plans included  the
     Severance  Period.  In addition, the Severance Period  shall
     be  considered  to be additional Credited  Service  for  all
     purposes  (including vesting) under the Executive Retirement
     Plan.   Any amount payable under this Section 4.1  shall  be
     payable  at  the  same time and in the  same  form  as  such
     payments would have been made under the Retirement Plan.
     
4.2  Upon  completion of the Severance Period,  if  you  are  not
     vested under the Retirement Plan, the Excess Retirement Plan
     or  the  Executive Retirement Plan, you will receive a  lump
     sum  payment in the amount of the equivalent actuarial value
     (as determined under the Retirement Plan) of pension credits
     that would have been earned through the end of the Severance
     Period, without regard to vesting, with any such payment  to
     be made within 90 days of the end of the Severance Period.
     
5.   Your  participation in The Reader's Digest Employees Profit-
     Sharing Plan and the Profit Sharing Benefit Restoration Plan
     of  The  Reader's  Digest  Association,  Inc.  (the  "Profit
     Sharing  Plans") ceases upon your termination of  employment
     with  the Company.  However, you shall receive cash payments
     equal  to the amounts that would have been computed to  your
     account  had your employment with the Company continued  for
     the Severance Period, with payments to be made to you by the
     Company  at  the time any contributions have been  made  for
     participants in the Profit-Sharing Plans.  In addition,  the
     Severance  Period  shall  be  considered  to  be  additional
     Credited Service for purposes of your vesting in any amounts
     previously  contributed  to your account  under  the  Profit
     Sharing Plans.
     
6.   Any  benefits payable under this Agreement shall be  reduced
     by the amount of any benefits paid under The Reader's Digest
     Association,  Inc. Severance Plan for Senior  Management  or
     The  Reader's  Digest Association, Inc. Income  Continuation
     Plan for Senior Management.
     
7.   The  payment of any amounts or benefits under this Agreement
     is  expressly conditioned on the receipt by the Company from
     you  of a duly executed General Waiver and Release of Claims
     in   the  form  specified  under  the  Severance  Plan,  the
     repayment  by you of any outstanding advances or  loans  due
     the Company and the return by you of all Company property.
     
8.   Any reference to a specific plan in this Agreement shall  be
     deemed to include any similar plan or program of the Company
     then in effect that is the predecessor of, the successor to,
     or the replacement for, such specific plan.
     
9.   The  Company  may withhold from any benefits  payable  under
     this Agreement all federal, state, local or other applicable
     taxes   as  shall  be  required  pursuant  to  any  law   or
     governmental regulation or ruling.
     
10.  In case of your death while any amounts are still payable to
     you  under  this Agreement, the Company shall pay  all  such
     amounts to your designated beneficiary or, if none has  been
     designated,  to  your  estate  as  if  your  employment  had
     continued until the end of the Severance Period.
     
11.  The  Company shall indemnify you and hold you harmless  from
     any and all liabilities, losses, costs or damages, including
     defense  costs and expenses (including, without  limitation,
     fees  and  disbursements of counsel incurred by you  in  any
     action  or  proceeding between the parties to this Agreement
     or  between  you  and  any  third  party  or  otherwise)  in
     connection with all claims, suits or proceeding relating  to
     or arising from a breach or alleged breach of this Agreement
     by the Company.
     
12.  You  acknowledge that (i) prior to executing this Agreement,
     you  had an opportunity to consult with an attorney of  your
     choosing  and review this Agreement with such counsel,  (ii)
     you  are  executing this Agreement knowingly and voluntarily
     and (iii) you understand all of the terms set forth herein.
     
13.  In  the  event  the Company terminates your  employment  for
     Cause  and you dispute the Company's right to do so  or  you
     claim that you are entitled to terminate your employment for
     Good Reason and the Company disputes your right to do so,  a
     mediator acceptable to you and the Company will be appointed
     within 10 days to assist in reaching a mutually satisfactory
     resolution,  but will have no authority to issue  a  binding
     decision.  Such mediation must be concluded within  60  days
     of  the date of termination or claim to termination for Good
     Reason.   You  agree that you will not institute  any  legal
     proceeding  relating to the matter until the  conclusion  of
     such  mediation.   Should such mediation fail  to  reach  an
     acceptable  conclusion  and  you  are  successful   in   any
     litigation or settlement that issues from such dispute,  you
     shall  be  entitled to receive from the Company all  of  the
     expenses  incurred  by  you  in  connection  with  any  such
     dispute, including reasonable attorney's fees.
     
14.  Acts Detrimental to the Company

14.1 You  agree that you will not do any of the following  during
     the Severance Period:
     
     14.1.1  commit any criminal act against the Company  or  any
          act that would constitute "Cause";
          
     14.1.2     disclose any information likely to be regarded as
          confidential and relating to the Company's business;
          
     14.1.3     solicit  the Company's employees to  work  for  a
          competitor of the Company; or
          
     14.1.4     perform any act detrimental to the Company or its
          employees,  including, but not limited to,  disparaging
          the Company, its senior management or its products.
          
14.2 You  agree  that any breach or threatened breach of  Section
     14.1  shall entitle the Company to apply for and  to  obtain
     injunctive relief, which shall be in addition to any and all
     other rights and remedies available to the company at law or
     in equity.
     
14.3 All  of your rights and benefits under this Agreement  shall
     cease  upon  any  breach  by you of  Section  14.1  of  this
     Agreement.
     
15.  Miscellaneous

15.1 Notices  and other communications provided for herein  shall
     be in writing and shall be effective upon delivery addressed
     as follows:
     
     if to the Company:
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY 10570-7000
          Attention:  Senior Vice President, Human Resources
          
     with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY 10570-7000
          Attention:  General Counsel
     
     or if to you, at the address set forth above,
          
     or to such other address as to which either party shall give
     notice in accordance with the foregoing.
     
15.2 This Agreement shall be binding upon and shall inure to  the
     benefit   of   the  parties  hereto  and  their   respective
     successors  and  assigns;  provided,  however,   that   this
     Agreement  may not be assigned by either party  without  the
     consent of the other party.
     
15.3 Any  provision  of  this  Agreement that  is  prohibited  or
     unenforceable  in  any  jurisdiction  shall,  as   to   such
     jurisdiction,   be  ineffective  to  the  extent   of   such
     prohibition  or  unenforceability without  invalidating  the
     remaining  provisions  of this Agreement  or  affecting  the
     validity  or enforceability of such provision in  any  other
     jurisdiction.
     
15.4 This  Agreement constitutes the entire understanding of  the
     parties hereto with respect to the subject matter hereof and
     supersedes  any  prior  agreements, written  or  oral,  with
     respect thereto.
     
15.5 This  Agreement may be amended or modified only by a written
     agreement duly executed by both of the parties hereto.
     
15.6 This  Agreement  shall  be governed by  and  interpreted  in
     accordance with the laws of the State of New York applicable
     to  contracts executed in and to be wholly performed  within
     that State.
     
                              Very truly yours,

                              

                              The Reader's Digest Association,

                              Inc.

                              

                              

                              By:GEORGE G. GRUNE
                               George V. Grune
                               Chairman and Chief Executive
                               Officer
                               
                               
Agreed to and accepted as of March 23, 1998

By: M. JOHN BOHANE
       M. John Bohane




                                                    Exhibit 10.31
                                
                        [RDA letterhead]




                                September 8, 1997

Marcia M. Lefkowitz
2 Whippoorwill Lake Road
Chappaqua, New York  10514

Dear Marcia:

This  letter  serves to confirm those payments and benefits  that
you will receive, subject to and in accordance with the terms and
conditions of this Agreement in connection with a termination  of
your employment with the Company.

1.   Termination of Employment

1.1  The  Company may terminate your employment at any time, with
     or  without  stated reason.  You shall receive the  benefits
     provided  hereunder upon the termination of your  employment
     by  you for "Good Reason," as defined in Section 1.2, or the
     termination  of your employment by the Company, unless  such
     termination is for "Cause," as defined in Section 3.1 of the
     Severance  Plan.   In addition, if you terminate  employment
     for  any  reason after September 1, 2000 you  will  also  be
     entitled to the benefits hereunder.  Any termination by  you
     shall  be  communicated  by written  Notice  of  Termination
     indicating  the  termination  provision  in  this  Agreement
     relied  upon, if any, and the Date of Termination;  provided
     that  the  Date of Termination shall in no event be  earlier
     than 10 business days after the date on which such Notice of
     Termination is effective pursuant to Section 15 hereof.
     
1.2  For purposes of this Agreement, "Good Reason" shall mean the
     occurrence  of  any  of the following without  your  express
     written consent:
     
     1.2.1the  assignment to you without your written consent  of
          any  duties  materially  inconsistent  with  your  then
          current  position, duties, responsibilities and  status
          with   the   Company,  or  a  material  change   or   a
          substantial diminution in your then current  authority,
          reporting  responsibilities,  titles  or  offices,   or
          removal  from or failure to re-elect you  to  any  such
          position   or  office  except  in  the   event   of   a
          termination of your employment for Cause, death,  total
          disability   (as   defined  in  The   Reader's   Digest
          Association,   Inc.  Retirement  Plan)   or   mandatory
          retirement;
          
     1.2.2a  reduction by the Company in your annual base  salary
          as  in  effect on the date of this Agreement or as  the
          same  may  be increased from time to time, unless  such
          reduction  is part of and consistent with a good  faith
          management-wide  or Company-wide cost cutting  program,
          and  then  only if the percentage of your reduction  is
          no   greater   than   that  of  the  other   management
          personnel;
          
     1.2.3a  relocation without your written consent to an office
          located  anywhere other than within 50  miles  of  your
          primary  residence,  except  for  required  travel   on
          Company  business to an extent substantially consistent
          with your then current business travel obligations;
          
     1.2.4the  failure by the Company to continue in  effect  any
          compensation plan or other fringe benefit  provided  by
          the  Company  in which you participate on the  date  of
          this Agreement that, by itself or in the aggregate,  is
          material  to your total compensation from the  Company,
          unless  there shall have been instituted a  replacement
          or   substitute   plan  or  fringe  benefit   providing
          comparable benefits or unless such failure is  part  of
          and    consistent   with   a   good    faith    benefit
          discontinuance  applicable to  all  of  the  management
          personnel of the Company and then only if the scope  of
          the  discontinuance with respect to you is  no  greater
          than that of the other management personnel; or
          
     1.2.5the  failure  of  the Company to obtain a  satisfactory
          agreement  from any successor to the Company to  assume
          and  agree  to  perform  this Agreement.   The  Company
          shall  use  its  best efforts to require any  successor
          (whether  direct  or  indirect,  by  purchase,  merger,
          consolidation  or  otherwise) to all  or  substantially
          all  of  the  businesses or assets of  the  Company  to
          expressly assume and agree to perform this Agreement.
          
1.3  Any  termination of your employment by you for "Good Reason"
     shall  be made within 180 days after the occurrence  of  the
     "Good Reason."
     
2.   Compensation Upon Termination

2.1  If  your employment shall be terminated and you are entitled
     to  benefits under Section 1 of this Agreement then,  except
     as  provided  in Section 2.2 and 2.3, you shall receive  the
     following benefits for each year of the Severance Period (as
     defined below):
     
     2.1.1the  Company shall pay to you as severance pay a  total
          amount equal to the sum of
          
         (a)  your  highest annual base salary in effect any time
               during  the 12-month period prior to the  Date  of
               Termination plus
               
         (b)  the higher of the following:
               
              (i)  the  highest  amount paid  to  you  under  The
                    Reader's  Digest Association, Inc. Management
                    Incentive  Compensation  Plan  (the   "Annual
                    Incentive Plan") during the three plan  years
                    most  recently  ended prior to  the  Date  of
                    Termination; or
                    
              (ii) the  originally approved target amount of  the
                    highest  award,  if  any,  under  the  Annual
                    Incentive  Plan outstanding on  the  Date  of
                    Termination, as such target amount  may  have
                    been   increased  prior  to   the   Date   of
                    Termination.
                    
               Any compensation received by you or granted to you
               in  lieu  of  an  amount  paid  under  the  Annual
               Incentive Plan for any one-year period (whether in
               the  form of restricted stock or otherwise)  shall
               be  deemed  to be an amount paid to you under  the
               Annual   Incentive  Plan  for  purposes  of   this
               Section.   Any compensation receivable by  you  in
               lieu   of  an  amount  payable  under  the  Annual
               Incentive  Plan for any period shall be deemed  to
               be  an  additional target amount for  purposes  of
               this   Section.   The  amount  of   any   non-cash
               compensation received or receivable shall  be  the
               greater   of  the  fair  market  value   of   such
               compensation  on  the date of award  or  the  cash
               amount  that would have been received  by  you  in
               lieu of such non-cash compensation.
               
          The  aggregate amount of severance payable  under  this
          Section  shall be paid in equal installments on  a  bi-
          weekly basis, commencing upon the Date of Termination.
          
     2.1.2the  Company  shall maintain in full force and  effect,
          for  your  continued benefit for the Severance  Period,
          all  welfare benefit plans and programs or arrangements
          in  which  you  participated immediately prior  to  the
          Date  of  Termination,  provided  that  your  continued
          participation is possible under the general  terms  and
          conditions of such welfare plans and programs.  In  the
          event  that  your  participation in any  such  plan  or
          program  is barred, the Company shall provide you  with
          benefits  substantially  similar  to  those  which  you
          would  have been entitled to receive under such welfare
          plans  and  programs  had your participation  not  been
          barred.
          
2.2  If your employment is terminated by you for "Good Reason" or
     if  your employment is terminated by the Company other  than
     for  "Cause," then the Severance Period shall be the  period
     of two years immediately following the Date of Termination.
     
2.3  If  your  employment  is terminated for Cause,  the  Company
     shall  pay  you  your  base  salary  through  the  Date   of
     Termination,   and  the  Company  shall  have   no   further
     obligations to you under this Agreement.
     
3.   Long-Term Incentive Plan Benefits

3.1  You  shall have the right to exercise your outstanding stock
     options  and  stock appreciation rights under the  1989  and
     1994  Key Employee Long-Term Incentive Plans (the "Long Term
     Incentive  Plans")  to the extent they  are  exercisable  or
     would  become exercisable during the Severance Period as  if
     your  employment  with  the  Company  continued  during  the
     Severance Period.  Such stock options and stock appreciation
     rights shall continue to vest during the Severance Period as
     if  your  employment with the Company continued  during  the
     Severance  Period  and,  upon completion  of  the  Severance
     Period,  shall vest and be exercisable as if your employment
     terminated  at  that  time  by  reason  of  either  (a)   an
     involuntary termination without cause or a mutual  agreement
     (within the terms of the particular award) or (b) retirement
     (within the terms of the particular award), if applicable.
     
3.2  Your  outstanding  performance units, restricted  stock  and
     awards  (other  than  stock options and  stock  appreciation
     rights)  under the Long Term Incentive Plans shall  continue
     to be outstanding and payable during the Severance Period as
     if  your  employment with the Company continued  during  the
     Severance  Period  and,  if  applicable,  shall  vest   upon
     completion  of the Severance Period in accordance  with  the
     terms of the award as if your employment terminated at  that
     time  by  reason  of  either (a) an involuntary  termination
     without cause or a mutual agreement (within the terms of the
     particular award) or (b) retirement (within the terms of the
     particular  award), if applicable.  Any such award  that  is
     based  on  a  period of employment shall  be  payable  on  a
     prorated  basis  as if your employment had continued  during
     the Severance Period.
     
     3.2.1If  any  such  award is subject to specific performance
          goals  and  your employment is terminated  by  you  for
          "Good  Reason" or your employment is terminated by  the
          Company  other than for "Cause," then the  award  shall
          be  payable  to the extent such performance  goals  are
          attained.
          
3.3  If any benefits due under Section 3 cannot be paid under the
     existing  or  amended terms of an applicable plan  or  award
     agreement,  the  Company shall pay you  the  value  of  such
     benefits at the time they would otherwise be payable if they
     were payable under such terms.
     
4.   Retirement Plan Benefits

4.1  The  Company  shall  pay  to you  an  amount  equal  to  the
     difference  between your monthly retirement benefit  payable
     under The Reader's Digest Association, Inc.  Retirement Plan
     (the  "Retirement Plan"), the Excess Benefit Retirement Plan
     of  The  Reader's  Digest  Association,  Inc.  (the  "Excess
     Benefit  Retirement Plan") and The Reader's Digest Executive
     Retirement  Plan (the "Executive Retirement Plan")  and  the
     amount  that  would  have  been  payable  if  your  age  and
     aggregate periods of service under those plans included  the
     Severance  Period.  In addition, the Severance Period  shall
     be  considered  to be additional Credited  Service  for  all
     purposes  (including vesting) under the Executive Retirement
     Plan.   Any amount payable under this Section 4.1  shall  be
     payable  at  the  same time and in the  same  form  as  such
     payments would have been made under the Retirement Plan.
     
4.2  Upon  completion of the Severance Period,  if  you  are  not
     vested under the Retirement Plan, the Excess Retirement Plan
     or  the  Executive Retirement Plan, you will receive a  lump
     sum  payment in the amount of the equivalent actuarial value
     (as determined under the Retirement Plan) of pension credits
     that would have been earned through the end of the Severance
     Period, without regard to vesting, with any such payment  to
     be made within 90 days of the end of the Severance Period.
     
5.   Your  participation in The Reader's Digest Employees Profit-
     Sharing Plan and the Profit Sharing Benefit Restoration Plan
     of  The  Reader's  Digest  Association,  Inc.  (the  "Profit
     Sharing  Plans") ceases upon your termination of  employment
     with  the Company.  However, you shall receive cash payments
     equal  to the amounts that would have been computed to  your
     account  had your employment with the Company continued  for
     the Severance Period, with payments to be made to you by the
     Company  at  the time any contributions have been  made  for
     participants in the Profit-Sharing Plans.  In addition,  the
     Severance  Period  shall  be  considered  to  be  additional
     Credited Service for purposes of your vesting in any amounts
     previously  contributed  to your account  under  the  Profit
     Sharing Plans.
     
6.   Any  benefits payable under this Agreement shall be  reduced
     by the amount of any benefits paid under The Reader's Digest
     Association,  Inc. Severance Plan for Senior  Management  or
     The  Reader's  Digest Association, Inc. Income  Continuation
     Plan for Senior Management.
     
7.   The  payment of any amounts or benefits under this Agreement
     is  expressly conditioned on the receipt by the Company from
     you  of a duly executed General Waiver and Release of Claims
     in   the  form  specified  under  the  Severance  Plan,  the
     repayment  by you of any outstanding advances or  loans  due
     the Company and the return by you of all Company property.
     
8.   Any reference to a specific plan in this Agreement shall  be
     deemed to include any similar plan or program of the Company
     then in effect that is the predecessor of, the successor to,
     or the replacement for, such specific plan.
     
9.   The  Company  may withhold from any benefits  payable  under
     this Agreement all federal, state, local or other applicable
     taxes   as  shall  be  required  pursuant  to  any  law   or
     governmental regulation or ruling.
     
10.  In case of your death while any amounts are still payable to
     you  under  this Agreement, the Company shall pay  all  such
     amounts to your designated beneficiary or, if none has  been
     designated,  to  your  estate  as  if  your  employment  had
     continued until the end of the Severance Period.
     
11.  The  Company shall indemnify you and hold you harmless  from
     any and all liabilities, losses, costs or damages, including
     defense  costs and expenses (including, without  limitation,
     fees  and  disbursements of counsel incurred by you  in  any
     action  or  proceeding between the parties to this Agreement
     or  between  you  and  any  third  party  or  otherwise)  in
     connection with all claims, suits or proceeding relating  to
     or arising from a breach or alleged breach of this Agreement
     by the Company.
     
12.  You  acknowledge that (i) prior to executing this Agreement,
     you  had an opportunity to consult with an attorney of  your
     choosing  and review this Agreement with such counsel,  (ii)
     you  are  executing this Agreement knowingly and voluntarily
     and (iii) you understand all of the terms set forth herein.
     
13.  In  the  event  the Company terminates your  employment  for
     Cause  and you dispute the Company's right to do so  or  you
     claim that you are entitled to terminate your employment for
     Good Reason and the Company disputes your right to do so,  a
     mediator acceptable to you and the Company will be appointed
     within 10 days to assist in reaching a mutually satisfactory
     resolution,  but will have no authority to issue  a  binding
     decision.  Such mediation must be concluded within  60  days
     of  the date of termination or claim to termination for Good
     Reason.   You  agree that you will not institute  any  legal
     proceeding  relating to the matter until the  conclusion  of
     such  mediation.   Should such mediation fail  to  reach  an
     acceptable  conclusion  and  you  are  successful   in   any
     litigation or settlement that issues from such dispute,  you
     shall  be  entitled to receive from the Company all  of  the
     expenses  incurred  by  you  in  connection  with  any  such
     dispute, including reasonable attorney's fees.
     
14.  Acts Detrimental to the Company

14.1 You  agree that you will not do any of the following  during
     the Severance Period:
     
     14.1.1  commit any criminal act against the Company  or  any
          act that would constitute "Cause";
          
     14.1.2     disclose any information likely to be regarded as
          confidential and relating to the Company's business;
          
     14.1.3     solicit  the Company's employees to  work  for  a
          competitor of the Company; or
          
     14.1.4     perform any act detrimental to the Company or its
          employees,  including, but not limited to,  disparaging
          the Company, its senior management or its products.
          
14.2 You  agree  that any breach or threatened breach of  Section
     14.1  shall entitle the Company to apply for and  to  obtain
     injunctive relief, which shall be in addition to any and all
     other rights and remedies available to the company at law or
     in equity.
     
14.3 All  of your rights and benefits under this Agreement  shall
     cease  upon  any  breach  by you of  Section  14.1  of  this
     Agreement.
     
15.  Miscellaneous

15.1 Notices  and other communications provided for herein  shall
     be in writing and shall be effective upon delivery addressed
     as follows:
     
     if to the Company:
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY 10570-7000
          Attention:  Senior Vice President, Human Resources
          
     with a copy to
          
          The Reader's Digest Association, Inc.
          Reader's Digest Road
          Pleasantville, NY 10570-7000
          Attention:  General Counsel
     
     or if to you, at the address set forth above,
          
     or to such other address as to which either party shall give
     notice in accordance with the foregoing.
     
15.2 This Agreement shall be binding upon and shall inure to  the
     benefit   of   the  parties  hereto  and  their   respective
     successors  and  assigns;  provided,  however,   that   this
     Agreement  may not be assigned by either party  without  the
     consent of the other party.
     
15.3 Any  provision  of  this  Agreement that  is  prohibited  or
     unenforceable  in  any  jurisdiction  shall,  as   to   such
     jurisdiction,   be  ineffective  to  the  extent   of   such
     prohibition  or  unenforceability without  invalidating  the
     remaining  provisions  of this Agreement  or  affecting  the
     validity  or enforceability of such provision in  any  other
     jurisdiction.
     
15.4 This  Agreement constitutes the entire understanding of  the
     parties hereto with respect to the subject matter hereof and
     supersedes  any  prior  agreements, written  or  oral,  with
     respect thereto.
     
15.5 This  Agreement may be amended or modified only by a written
     agreement duly executed by both of the parties hereto.
     
15.6 This  Agreement  shall  be governed by  and  interpreted  in
     accordance with the laws of the State of New York applicable
     to  contracts executed in and to be wholly performed  within
     that State.
     
                              Very truly yours,

                              The Reader's Digest Association,
                              Inc.
                              
                              By: GEORGE V. GRUNE
                               George V. Grune
                               Chairman and Chief Executive
                               Officer
                               
                               
Agreed to and accepted as of December 5, 1997

By:  MARCIA M. LEFKOWTIZ
        Marcia M. Lefkowitz



                                                    Exhibit 10.32
                                
                             [LOGO]
            SUPPLEMENTAL RETIREMENT BENEFIT AGREEMENT
                                
                                
Gregory G. Coleman of Hunntigton, NY (hereinafter referred to  as

the  "Employee")  and  The Reader's Digest Association,  Inc.,  a

Delaware  corporation with its headquarters at  New  Castle,  New

York  (hereinafter referred to as the "Company") hereby agree  as

follows:

      1.   Subject to fulfillment of the terms and conditions set

forth  in  this Agreement, the Company shall pay the Employee,  a

supplemental retirement benefit of $75,926 per year for 15  years

commencing at his or her normal retirement date.  If  he  or  she

retires  early,  the  Employee  may  elect  to  commence  benefit

payments at that earlier date which in no event shall be prior to

attainment of age 55.  In the event of such election for  earlier

payment, the Employee's supplemental retirement benefit  will  be

reduced  at  the  rate of 3% for each year by which  the  payment

commencement date precedes his or her normal retirement age.

      2.    The  Employee agrees to fund his or her  supplemental

retirement   benefit  through  the  voluntary   and   irrevocable

reduction  in future earned compensation or by other  payment  in

the  amount  of  $12,505 to be made in five or, if  the  employee

elects,  fewer  annual installments computed to be of  equivalent

value.

           In the event that the Employee has elected to fund his

or her benefit by reduction of future bonus payments and any such

bonus  is not paid or is insufficient to meet that year's payment

schedule  contemplated by this Agreement, the Employee  shall  be

permitted to make or complete his or her annual payment amount by

entering into a salary reduction agreement with the Company or by

otherwise  contributing the necessary funds to  the  Company  not

later than December 31 of that year or by such other date as  the

Company  in its sole discretion shall determine.  The  method  of

funding his or her benefit is reflected on Schedule A attached to

this Agreement and made a part hereof.

      3.    Upon the completion of five years of service from the

date  of  the  contract,  and provided the  Employee  is  not  in

violation of the provisions of paragraph 4 below, or has not been

discharged  for  cause  as provided in  paragraph  5  below,  the

Employee  shall  be  fully vested in his supplemental  retirement

benefit.

      4.    The  Employee agrees that he or she will at  no  time

disclose  directly or indirectly any secret or other confidential

information of the Company to any competitor or to any person not

expressly authorized by the Company to receive such information.

      5.    If  the  Employee's employment with  the  Company  is

involuntarily  terminated for cause, or if  the  Employee  is  in

violation  of  the provision of paragraph 4 above,  the  Employee

shall  forfeit all the rights and benefits of this Agreement  and

shall  receive  within  90  days of the event  constituting  such

forfeiture,  the total amount deferred or paid theretofore  under

this  Agreement with interest compounded annually at the rate  of

8%.

           For the purposes of this Agreement, cause shall mean a

discharge  from employment occurring by reason of the  Employee's

embezzlement, proven dishonesty, fraud, conviction  of  felonious

or other charge involving moral turpitude, improper communication

of  confidential information obtained in the course of employment

with  the  Company,  willful failure or refusal  to  perform  the

Employee's duties and responsibilities, or conspiracy against the

Company.

      6.    If the Employee shall die after having commenced  the

payments required in paragraph 2 above but before he has received

any   installments  of  his  supplemental  income  benefit  under

paragraph  1  above,  his  beneficiary shall  become  immediately

vested in a survivor's income benefit as described in Schedule  A

attached  hereto  and the Company shall pay the  benefit  to  his

beneficiary in such manner as the beneficiary, with the Company's

consent, shall elect.

       7.    If  the  Employee  fails  to  complete  all  payment

installments required under paragraph 2 above, whether because of

his  disability,  departure from the Company  or  for  any  other

reason, excluding only death in active service, the Company shall

pay  him, not later than March 31 of the year following the  year

in  which  such failure to complete payment occurred,  the  total

amounts  deferred or paid theretofore under this  Agreement  with

interest compounded annually at 8%.

      8.   If the Employee shall die after the benefits described

in  paragraph 1 have commenced but before all annual installments

have  been  made,  the  unpaid  balance  shall  be  paid  to  his

beneficiary in such manner as the beneficiary, with the Company's

consent, may elect.

      9.    Upon  application by the Employee to the Compensation

Committee  of the Company's Board of Directors, and provided  the

Employee  is  then  fully  vested in his supplemental  retirement

benefit,  the  Committee  may,  in  its  sole  discretion,  allow

distribution to the Employee of all or part of the benefit, which

shall  not  in any event exceed the then projected value  of  the

benefit,  prior to the agreed upon commencement date for benefits

under  paragraph  1  above.  Any amount so distributed  shall  be

limited  to  that which is necessary to relieve the  hardship  or

meet  the  financial emergency which triggered  the  application.

Any  distribution  made  under  this  paragraph  shall  cause   a

reduction in equivalent value to the benefits thereafter  payable

under  this Agreement and a revised Schedule A shall be  prepared

and attached hereto.

      10.   The Company may own a policy or policies of permanent

cash  value life insurance on the life of the Employee,  and  the

Company  shall  be  the sole owner and beneficiary  of  any  such

policies.   The Employee agrees to cooperate with the Company  in

the  application process for any such insurance.  If the  Company

shall  acquire  an  insurance  policy  or  any  other  asset   in

connection  with  its  obligation under  this  Agreement,  it  is

expressly understood and agreed that neither the Employee nor any

beneficiary  or  successor to the interest of the Employee  shall

have  any right to, or claim against, such policy or other asset.

Such  policy  or asset shall not be deemed to be held  under  any

trust  for  the  benefit  of  the  Employee,  his  beneficiaries,

successors  or  assigns, or to be held in any pay  as  collateral

security  for the fulfillment of the obligations of  the  Company

under this Agreement but shall be and remain a general, unpledged

asset of the Company.

      11.   The  Employee shall have the right  to  designate  in

writing  his  or  her  beneficiary or  beneficiaries  under  this

Agreement.  Such designation shall not be effective unless  filed

with  the  Company.  The Employee shall have the right to  change

his  or  her  beneficiary  and to name successive  or  contingent

beneficiaries.   If  there  is  no  effective  designation  of  a

beneficiary  on  file  at the time of the Employee's  death,  any

death  benefit payable hereunder shall be paid to the  Employee's

spouse,  if any, and if none, to his children, if any,  in  equal

shares,  and if none, to his personal representatives.   For  all

purposes of this Agreement, such person shall be treated  as  the

beneficiary hereunder.

      12.   It is expressly agreed that nothing contained in this

Agreement shall be construed as giving an Employee the  right  to

be  retained in the employ of the Company, or as restricting  the

right  of the Company or the Employee to terminate the employment

relationship for any reason.

     13.  This Agreement shall bind and run to the benefit of the

successors  and assigns of the Company, including any corporation

or other form of business organization with which it may merge or

consolidate, or to which it may transfer substantially all of its

assets.

      14.   The rights of the Employee under this Agreement shall

not   be  anticipated,  alienated,  assigned,  hypothecated,   or

otherwise transferred in any manner.

       15.    The  validity,  construction,  interpretation   and

administration  of this Agreement shall be determined  solely  in

accordance with the laws of the State of New York.



     IN WITNESS WHEREOF, said Employee has hereunto signed his or

her  name  and  the  Company has caused  this  instrument  to  be

executed  in  its  name and on its behalf by its duly  authorized

officer as of the   15  day of November, 1991.



Witnesseth:


Michele Daly                  Gregory G. Coleman
Michele Daly                  Gregory G. Coleman
                              Employee


Michele Daly                  Bill Coplin
Michele Daly                  Bill Coplin
                              For The Reader's Digest Association, Inc.



                                                    Exhibit 10.33
                                
                             [LOGO]
            SUPPLEMENTAL RETIREMENT BENEFIT AGREEMENT
                                
                                
Marcia Lefkowitz of Chappaqua, NY (hereinafter referred to as the

"Employee") and The Reader's Digest Association, Inc., a Delaware

corporation  with  its  headquarters  at  New  Castle,  New  York

(hereinafter  referred  to  as the  "Company")  hereby  agree  as

follows:

      1.   Subject to fulfillment of the terms and conditions set

forth  in  this Agreement, the Company shall pay the Employee,  a

supplemental retirement benefit of $56,700 per year for 15  years

commencing at his or her normal retirement date.  If  he  or  she

retires  early,  the  Employee  may  elect  to  commence  benefit

payments at that earlier date which in no event shall be prior to

attainment of age 55.  In the event of such election for  earlier

payment, the Employee's supplemental retirement benefit  will  be

reduced  at  the  rate of 3% for each year by which  the  payment

commencement date precedes his or her normal retirement age.

      2.    The  Employee agrees to fund his or her  supplemental

retirement   benefit  through  the  voluntary   and   irrevocable

reduction  in future earned compensation or by other  payment  in

the  amount  of  $16,569 to be made in five or, if  the  employee

elects,  fewer  annual installments computed to be of  equivalent

value.

           In the event that the Employee has elected to fund his

or her benefit by reduction of future bonus payments and any such

bonus  is not paid or is insufficient to meet that year's payment

schedule  contemplated by this Agreement, the Employee  shall  be

permitted to make or complete his or her annual payment amount by

entering into a salary reduction agreement with the Company or by

otherwise  contributing the necessary funds to  the  Company  not

later than December 31 of that year or by such other date as  the

Company  in its sole discretion shall determine.  The  method  of

funding his or her benefit is reflected on Schedule A attached to

this Agreement and made a part hereof.

      3.    Upon the completion of five years of service from the

date  of  the  contract,  and provided the  Employee  is  not  in

violation of the provisions of paragraph 4 below, or has not been

discharged  for  cause  as provided in  paragraph  5  below,  the

Employee  shall  be  fully vested in his supplemental  retirement

benefit.

      4.    The  Employee agrees that he or she will at  no  time

disclose  directly or indirectly any secret or other confidential

information of the Company to any competitor or to any person not

expressly authorized by the Company to receive such information.

      5.    If  the  Employee's employment with  the  Company  is

involuntarily  terminated for cause, or if  the  Employee  is  in

violation  of  the provision of paragraph 4 above,  the  Employee

shall  forfeit all the rights and benefits of this Agreement  and

shall  receive  within  90  days of the event  constituting  such

forfeiture,  the total amount deferred or paid theretofore  under

this  Agreement with interest compounded annually at the rate  of

8%.

           For the purposes of this Agreement, cause shall mean a

discharge  from employment occurring by reason of the  Employee's

embezzlement, proven dishonesty, fraud, conviction  of  felonious

or other charge involving moral turpitude, improper communication

of  confidential information obtained in the course of employment

with  the  Company,  willful failure or refusal  to  perform  the

Employee's duties and responsibilities, or conspiracy against the

Company.

      6.    If the Employee shall die after having commenced  the

payments required in paragraph 2 above but before he has received

any   installments  of  his  supplemental  income  benefit  under

paragraph  1  above,  his  beneficiary shall  become  immediately

vested in a survivor's income benefit as described in Schedule  A

attached  hereto  and the Company shall pay the  benefit  to  his

beneficiary in such manner as the beneficiary, with the Company's

consent, shall elect.

       7.    If  the  Employee  fails  to  complete  all  payment

installments required under paragraph 2 above, whether because of

his  disability,  departure from the Company  or  for  any  other

reason, excluding only death in active service, the Company shall

pay  him, not later than March 31 of the year following the  year

in  which  such failure to complete payment occurred,  the  total

amounts  deferred or paid theretofore under this  Agreement  with

interest compounded annually at 8%.

      8.   If the Employee shall die after the benefits described

in  paragraph 1 have commenced but before all annual installments

have  been  made,  the  unpaid  balance  shall  be  paid  to  his

beneficiary in such manner as the beneficiary, with the Company's

consent, may elect.

      9.    Upon  application by the Employee to the Compensation

Committee  of the Company's Board of Directors, and provided  the

Employee  is  then  fully  vested in his supplemental  retirement

benefit,  the  Committee  may,  in  its  sole  discretion,  allow

distribution to the Employee of all or part of the benefit, which

shall  not  in any event exceed the then projected value  of  the

benefit,  prior to the agreed upon commencement date for benefits

under  paragraph  1  above.  Any amount so distributed  shall  be

limited  to  that which is necessary to relieve the  hardship  or

meet  the  financial emergency which triggered  the  application.

Any  distribution  made  under  this  paragraph  shall  cause   a

reduction in equivalent value to the benefits thereafter  payable

under  this Agreement and a revised Schedule A shall be  prepared

and attached hereto.

      10.   The Company may own a policy or policies of permanent

cash  value life insurance on the life of the Employee,  and  the

Company  shall  be  the sole owner and beneficiary  of  any  such

policies.   The Employee agrees to cooperate with the Company  in

the  application process for any such insurance.  If the  Company

shall  acquire  an  insurance  policy  or  any  other  asset   in

connection  with  its  obligation under  this  Agreement,  it  is

expressly understood and agreed that neither the Employee nor any

beneficiary  or  successor to the interest of the Employee  shall

have  any right to, or claim against, such policy or other asset.

Such  policy  or asset shall not be deemed to be held  under  any

trust  for  the  benefit  of  the  Employee,  his  beneficiaries,

successors  or  assigns, or to be held in any pay  as  collateral

security  for the fulfillment of the obligations of  the  Company

under this Agreement but shall be and remain a general, unpledged

asset of the Company.

      11.   The  Employee shall have the right  to  designate  in

writing  his  or  her  beneficiary or  beneficiaries  under  this

Agreement.  Such designation shall not be effective unless  filed

with  the  Company.  The Employee shall have the right to  change

his  or  her  beneficiary  and to name successive  or  contingent

beneficiaries.   If  there  is  no  effective  designation  of  a

beneficiary  on  file  at the time of the Employee's  death,  any

death  benefit payable hereunder shall be paid to the  Employee's

spouse,  if any, and if none, to his children, if any,  in  equal

shares,  and if none, to his personal representatives.   For  all

purposes of this Agreement, such person shall be treated  as  the

beneficiary hereunder.

      12.   It is expressly agreed that nothing contained in this

Agreement shall be construed as giving an Employee the  right  to

be  retained in the employ of the Company, or as restricting  the

right  of the Company or the Employee to terminate the employment

relationship for any reason.

     13.  This Agreement shall bind and run to the benefit of the

successors  and assigns of the Company, including any corporation

or other form of business organization with which it may merge or

consolidate, or to which it may transfer substantially all of its

assets.

      14.   The rights of the Employee under this Agreement shall

not   be  anticipated,  alienated,  assigned,  hypothecated,   or

otherwise transferred in any manner.

       15.    The  validity,  construction,  interpretation   and

administration  of this Agreement shall be determined  solely  in

accordance with the laws of the State of New York.



     IN WITNESS WHEREOF, said Employee has hereunto signed his or

her  name  and  the  Company has caused  this  instrument  to  be

executed  in  its  name and on its behalf by its duly  authorized

officer as of the   17  day of August, 1988.



Witnesseth:


Gregory A. Buttistello        Marcia Lefkowitz
Gregory A. Buttistello        Marcia Lefkowitz
                              Employee


Gregory A. Buttistello        Joseph M. Grecky
Gregory A. Buttistello        Joseph M. Grecky
                              For The Reader's Digest Association, Inc.




                                                    Exhibit 10.34
                                
                           EMPLOYMENT,
                 NONCOMPETITION, CONFIDENTIALITY
                    AND CONSULTING AGREEMENT
                                

           This  Employment, Noncompetition, Confidentiality  and
Consulting  Agreement (this "Agreement") is entered into  on  the
14th   day  of  November,  1997,  between  The  Reader's   Digest
Association, Inc., and Thomas A. Belli (the "Employee").

                           WITNESSETH:

           WHEREAS, the Employee is currently a consultant to The
Reader's   Digest  Association,  Inc.  and  has  been  previously
employed by The Reader's Digest Association, Inc. in a number  of
positions,  including  President of  QSP,  Inc.,  a  wholly-owned
subsidiary of The Reader's Digest Association, Inc.; and

           WHEREAS, The Reader's Digest Association, Inc. and the
Employee desire that the Employee be re-employed as the President
of  QSP,  Inc.  and  desire to set forth  certain  terms  of  the
Employee's  employment  with  the  Company  (as  that   term   is
hereinafter defined in Section 1 below); and

           WHEREAS, in order to protect the business interests of
the  Company, The Reader's Digest Association, Inc.  desires  the
Employee to undertake certain obligations not to compete with the
Company  during and following the Employee's employment with  the
Company; and

           WHEREAS,  in  order to further protect  the  Company's
business interests, The Reader's Digest Association, Inc. desires
the Employee to undertake certain other obligations, including to
preserve   and  protect  the  Company's  Confidential/Proprietary
Information, as defined in this Agreement; and

           WHEREAS, The Reader's Digest Association, Inc. and the
Employee  wish  to  provide for the terms  and  conditions  of  a
consulting  arrangement, under which the  Employee  will  provide
consulting services to the Company following termination  of  the
Employee's employment with the Company; and

            WHEREAS,  nothing  contained  in  this  Agreement  is
intended  to  change  the  Company's  employment  at-will  policy
whereby  the  Company may at any time change the  Employee's  job
title,  duties, compensation, and other terms and  conditions  of
employment  and either the Employee or the Company may  terminate
the  Employee's employment with the Company at any time  and  for
any reason.

           NOW,  THEREFORE, in consideration of the premises  and
the   mutual  covenants  and  agreements  contained  herein,  The
Reader's  Digest  Association, Inc. and  the  Employee  agree  as
follows:

           1.   Definitions.  For all purposes of this Agreement,
the following terms shall have the definitions set forth below:

           "Affiliate"  shall mean, with respect to The  Reader's
Digest  Association,  Inc.,  any other  person  or  entity  that,
directly  or indirectly, is controlled by, controls, or is  under
common control with The Reader's Digest Association, Inc.

           "Business"  shall  mean any and  all  aspects  of  the
business being conducted, planned to be conducted or contemplated
to  be  conducted by QSP, Inc., QSP Distribution Services,  Inc.,
and  Quality  Services Products, Inc. in the Territory  described
below,  including  but not limited to the sale  or  promotion  of
products  or  services, the procurement of products or  services,
the fulfillment of orders for products or services, the provision
of   services,   including  fund-raising  activities,   and   the
distribution of products.

           "Company"  shall mean The Reader's Digest Association,
Inc.,  and  all  of  its  parents, divisions,  subsidiaries,  and
Affiliates,  and  shall also include QSP, Inc., QSP  Distribution
Services, Inc., and Quality Services Products, Inc.

           "Customers" shall mean all persons (including sponsors
and  contact  persons  and their successors),  schools,  classes,
clubs,   organizations,  associations,  groups  of  persons   and
entities  of any type which are as of the date of his  Agreement,
were at any time during the two-year period immediately preceding
the  date  of  this  Agreement,  were  at  any  time  during  the
Noncompetition  Period, and/or were at any time during  the  two-
year  period immediately preceding the application or enforcement
of  this  Agreement, customers of QSP, Inc. or  Quality  Services
Products,  Inc., or were solicited or serviced for  fund  raising
purposes  by  sales representatives or agents  of  QSP,  Inc.  or
Quality Services Products, Inc. for the benefit, in whole  or  in
part, of QSP, Inc. or Quality Services Products, Inc. during  any
such periods of time.

           "Noncompetition  Period" shall mean  any  time  during
which the Employee is an employee of the Company and a period  of
three  years  after the termination of the Employee's  employment
with  the  Company,  regardless of  whether  termination  of  the
employment relationship is with or without cause, or voluntary or
involuntary.   If,  during such three-year period,  the  Employee
engages  in  a violation of any provision of this Agreement,  the
Noncompetition  Period shall continue to  run  for  a  three-year
period beginning from the date of the last violation.

           "Territory"  shall  mean (i) the town  of  Ridgefield,
Connecticut, (ii) Fairfield County, Connecticut, (iii)  the  town
of  New Castle, New York, (iv) Westchester County, New York,  (v)
the  area  within  a  75-mile radius of QSP,  Inc.'s  Ridgefield,
Connecticut offices, (vi) the area within a 75-mile radius of The
Reader's  Digest  Association,  Inc.'s  New  Castle,  New  York's
offices, (viii) each and every county in the United States  where
QSP,  Inc.'s sales representatives do Business as of the date  of
this  Agreement,  did  Business at any time during  the  two-year
period  immediately  preceding the date of  this  Agreement,  did
Business  during the Noncompetition Period, and/or  did  Business
during  the two-year period immediately preceding the application
or enforcement of this Agreement; and (vii) each and every county
and  district  in Canada where Quality Services Products,  Inc.'s
sales  representatives  do  Business  as  of  the  date  of  this
Agreement,  did  Business at any time during the two-year  period
immediately  preceding the date of this Agreement,  did  Business
during the Noncompetition Period, and/or did
Business  during  the two-year period immediately  preceding  the
application or enforcement of this Agreement.

          2.   Employment Terms

                a.   Position.  Subject to the Employee's ability
to  document  his identity and authorization to work pursuant  to
the Immigration Reform and Control Act, and a negative result  on
the  Employee's drug test, the Employee shall be employed as  the
President  of QSP, Inc.  The Employee shall perform  the  duties,
undertake   the  responsibilities  and  exercise  the   authority
customarily  performed,  undertaken  and  exercised  by   persons
employed in a similar capacity, subject to the provisions  herein
and  as  otherwise determined by the President,  Reader's  Digest
USA.   The  Employee shall report directly to President, Reader's
Digest  USA  or  as otherwise determined by the  Chief  Executive
Officer  of  RDA. The Employee acknowledges that  his  employment
with  the Company is at will, and the Company reserves the  right
to  terminate  the Employee at any time, with or  without  cause.
The  Employee  further acknowledges and agrees that the  Employee
must adhere to the following during his employment:

    regular and open communication with the President, Reader's
    Digest USA (or successor thereto); regular attendance at staff
    meetings;
    Employee to promote to all QSP employees the close alliance
    of QSP and RDA;
    general strategy and budget must be agreed to by President,
    Reader's Digest USA (or successor thereto) and adhered to
    beginning with FY'98 profit and revenue targets already agreed
    upon;
     QSP's Operations, Information Systems, Finance, Human
     Resources and Public Relations departments and personnel will
     have oversight by Readers' Digest functions.  Any changes of
     senior level personnel at QSP in these organizations will require
     the approval and support of the Reader's Digest function head as
     well as the President, Reader's Digest USA (or successor thereto)
     or her designee;

    All organization changes must be approved by President,
  Reader's Digest USA (or successor thereto) or her designee;

    Any recommended changes in policy, procedure, organization
  structure or major personnel changes must be approved by
  President, Reader's Digest USA (or successor thereto) or her
  designee;

    Annual compensation plans (salary, bonus, options) as well
as any "special arrangements" to employees or schools require
written approval of President, Reader's Digest USA (or successor
thereto) or her designee;

    Full support and cooperation in QSP's move to Pleasantville
  expected to occur in the very near future.

                b.    Obligations.  The Employee agrees to devote
his  full business time and attention to the business and affairs
of  QSP, Inc. (together with QSP Distribution Services, Inc., and
Quality Services Products, Inc.).  The foregoing, however,  shall
not  preclude the Employee from serving on charitable  boards  or
committees  or  managing personal investments, so  long  as  such
activities  do  not  interfere  with  the  performance   of   the
Employee's responsibilities hereunder.

                c.    Base Salary.  The Company agrees to pay  or
cause  to  be paid to the Employee commencing upon the Employee's
hire  date  a  base  salary  at the rate  of  $250,000  per  year
(hereinafter  referred  to  as the  "Base  Salary"),  as  may  be
adjusted  from  time-to-time  in accordance  with  the  Company's
policy,  payable  on a bi-weekly basis.  The parties  agree  that
upon  commencement of payment to the Employee of his base  salary
hereunder,  all payments due to the Employee under Section  3  of
the  Agreement  between  the Employee  and  The  Reader's  Digest
Association, Inc. dated February 18, 1994 (the "1994  Agreement")
shall  cease  and  the  Employee hereby waives  all  claims  with
respect thereto.

                d.    Employee Benefits.  The Employee  shall  be
entitled  to participate in all employee benefit plans,  policies
and  programs maintained by The Reader's Digest Association, Inc.
and made available to executives in salary grade 18 and as may be
in  effect and amended or terminated from time-to-time (except as
specifically  provided herein).  The Employee's participation  in
such plans, policies and programs shall be on the same basis  and
terms  as  are applicable to executives of the Company in  salary
grade  18  generally.   With  respect  to  the  Employee's  prior
employment  with  the Company, the Employee will  be  treated  in
accordance with the terms of each applicable benefit  plan.   The
Employee  will  be  eligible to receive an annual  bonus  with  a
target  equivalent  to  that of an employee  in  grade  level  18
participating in the Company's Management Incentive  Compensation
Plan (whether as a participant in that Plan or otherwise, at  the
Company's discretion), based on goals established by the  Company
(the target for fiscal year ending June 30, 1998 is $90,000).  In
addition,  the  Company shall recommend to the  Compensation  and
Nominating  Committee of the Board of Directors of  The  Reader's
Digest  Association, Inc. that the Employee receive  a  grant  of
10,000  stock options under the Company's Key Employee Long  Term
Incentive Plan as soon as practical following employment on  such
terms as the Company shall determine in its sole discretion.

                e.    Payment Upon Execution.  In addition to the
consideration  provided in Section 3.b.,  below,  and  the  other
consideration  set forth in this Agreement, The  Reader's  Digest
Association,  Inc.  shall  pay  the  Employee,  within  15   days
following execution of this Agreement by all parties, the sum  of
One Hundred Thousand Dollars ($100,000.00).

               f.   The Employee represents and warrants that the
execution  and performance of this Agreement will not violate  or
conflict  with any agreement or arrangement to which the Employee
is a party or with any other of Employee's obligations.

           3.    Consulting Arrangement and Waiver  of  Severance
Pay.   Upon  termination of the Employee's  employment  with  the
Company for any reason other than cause as hereinafter defined in
Section 3.f., the Company shall, for a three-year period,  engage
and  retain the Employee as a consultant and the Employee  agrees
to  serve  as  a  consultant for such three-year  period  on  the
following terms and conditions:

                 a.     The  Employee  shall  provide  consulting
services to the Company from time to time at the request  of  the
Company with respect to such matters relating to the Business  as
the  Company shall from time to time determine.  Such  consulting
services shall not generally require more than one hundred  hours
per  three-month period.  The Employee may, during the course  of
his or her consulting arrangement, engage or be interested in any
activity that is not in violation of Section 4 of this Agreement.

               b.   As compensation for such consulting services,
the  Employee shall be paid, on no less frequently than a monthly
basis,  the  same amount of salary per month as the Company  paid
the  Employee  in the last full month immediately  preceding  the
termination of the Employee's employment with the Company, except
as  provided  in  Section 3.e., below.   The  Employee  shall  be
reimbursed for all reasonable and necessary expenses incurred  in
the  course  of providing such consulting services, in accordance
with  and  subject  to  the Company's policies  with  respect  to
reimbursement  of  expenses  and  upon  presentation  of  expense
vouchers  in  such detail as the Company may from  time  to  time
require  in  accordance with such policies;  provided  that  such
expenses  were  expressly authorized in writing  by  the  Company
prior  to  being  incurred  by the  Employee.   It  is  expressly
understood  and  agreed  that during  any  period  in  which  the
Employee  is serving as a consultant, he or she shall not  be  an
employee of the Company or treated or regarded as an employee  of
the  Company.   It  is further understood and agreed  that,  when
serving as a consultant, the Employee shall have no authority  to
bind  the Company and the Employee shall not hold himself out  as
having  such  authority.  At any time during which  the  Employee
serves  as  a  consultant, he shall be an independent contractor.
During  the  three-year period referred to in this  section,  the
Employee shall not be entitled to any employee benefits under any
employee benefit plans or programs of the Company -- except:

                     (i)   the  Company will pay the premiums  on
behalf of the Employee for continuation coverage required  to  be
offered pursuant to Section 602 of ERISA (commonly referred to as
"COBRA") under the Company's medical and dental plan(s) and up to
an additional 18 months for any period subsequent to such initial
continuation  period  that the Employee is  permitted  under  the
terms of such plan(s) to continue participation; and

                      (ii)   such  benefits  that  are  generally
available  to former employees of the Company, but  only  if  the
Employee  fulfills all eligibility and participation requirements
of such plans or programs.

It  is understood by the Employee that he may not be eligible  to
participate in the existing medical and dental plans(s) after his
employment  with the Company has terminated, and  it  is  further
understood  by the Employee that the Company is not obligated  to
amend  any such plan(s) and is not guaranteeing that he  will  be
eligible to participate in such plan(s) as a former employee.

                c.    The  Employee shall have no  obligation  to
serve  as  a consultant during any periods of time in the  three-
year period when the Employee is engaged or interested on a full-
time basis in any activity that is not in violation of Section  4
of  this  Agreement.  During such periods, however,  the  Company
shall continue to pay the compensation set forth in Section 3.b.,
above, except as provided in Section 3.e., below.

                d.    The  monthly payments set forth in  Section
3.b.,  above,  shall continue to be paid to the Employee  or  his
estate in the event of the Employee's disability or death, except
as provided in Section 3.e., below.

                e.   The Company shall have no obligation to make
any  payments  or further payments under this Section  3  if  the
Employee, during the Noncompetition Period, engages in  any  acts
or  omissions constituting (i) proven embezzlement, dishonesty or
fraud;  (ii) conviction of or plea of nolo contendere to a  crime
involving  the property, business relationships or  employees  of
the  Company or involving moral turpitude; (iii) material  breach
or  violation of the Employee's obligations under this Agreement;
(iv)  material breach of any fiduciary duty owed to the  Company;
(v) material violation of The Reader's Digest Code of Conduct  or
any  violation of those sections of The Reader's Digest  Code  of
Conduct relating to insider trading; (vi) material breach of  The
Reader's   Digest  Proprietary  Information  Policy;   or   (vii)
conspiracy   against   the  Company.   Neither   the   Employee's
obligations   under  this  Agreement  nor  the  length   of   the
Noncompetition  Period shall be affected by any of  the  acts  or
omissions  described  in this Section 3.e. or  by  the  Company's
exercise of its rights under this Section 3.e.

               f.   For purposes of this Agreement, "cause" shall
mean   any   of  the  following:   The  Employee's   (i)   proven
embezzlement, dishonesty or fraud; (ii) conviction of or plea  of
nolo  contendere  to  a  crime involving the  property,  business
relationships  or  employees of the Company  or  involving  moral
turpitude;  (iii) material breach or violation of the  Employee's
obligations under this Agreement; (iv) willful failure or refusal
to  perform  the  Employee's  duties  and  responsibilities;  (v)
material  breach of the Employee's fiduciary duty to the Company;
(vi) material violation of The Reader's Digest Code of Conduct or
any  violation of those sections of the Reader's Digest  Code  of
Conduct relating to insider trading; (vii) material breach of the
Reader's Digest Proprietary Information Policy; (viii) conspiracy
against  the Company; or (ix) inability to perform the Employee's
job  duties  as a result of alcoholism or drug abuse,  consistent
with  applicable  law.  The Company shall have no  obligation  to
engage the Employee as a consultant or to make any payments under
Section  3.b., above, if the Employee's employment is  terminated
for   cause.   Neither  the  Employee's  obligations  under  this
Agreement  nor the length of the Noncompetition Period  shall  be
affected  by a termination for cause or by the Company's exercise
of  its rights under this Agreement in the event of a termination
for cause.

                g.    The Employee hereby waives all rights,  and
forever  releases  and discharges the Company from  any  and  all
claims, to any severance payments or other benefits under (i) The
Reader's  Digest  Association, Inc.  Severance  Plan  for  Senior
Management, (ii) the Severance Pay Policy available to  employees
of  The Reader's Digest Association, Inc., and (iii) any and  all
other  salary continuation or severance pay plans or programs  of
any  nature or kind.  This waiver and release shall not apply  to
the  Supplemental Retirement Benefit Agreement ("SRB  Agreement")
between  the  Employee and The Reader's Digest Association,  Inc.
dated August 17, 1988, as amended August 10, 1992.

            4.     Agreement   Not   to  Compete.    During   the
Noncompetition  Period  and within the  Territory,  the  employee
shall not, directly or indirectly, whether paid or unpaid, engage
or  be interested -- whether as owner, investor (other than as  a
holder  of  less  than  2%  by value of  the  outstanding  equity
securities  of  any  publicly traded company),  partner,  lender,
officer,  director,  proprietor, consultant,  advisor,  employee,
agent, sales representative, participant, or otherwise -- in  any
activity  or  enterprise that is competitive with  the  Business.
Without limiting the foregoing, assistance in the preparation  or
prosecution of any claim against the Company by present or former
customers,  employees,  officers, consultants,  and/or  suppliers
shall  be  deemed  to  be  an "activity  or  enterprise  that  is
competitive with the Business."

           5.   Agreement Not to Solicit Customers.  The Employee
acknowledges  that  QSP,  Inc.'s and Quality  Services  Products,
Inc.'s  relationships with Customers constitute the  goodwill  of
the Business and that such relationships have been developed over
a long period of time at substantial expense and with substantial
effort  on  the part of QSP, Inc. and Quality Services  Products,
Inc.   During the Noncompetition Period, the Employee shall  not,
directly  or  indirectly, or through any  business,  activity  or
enterprise  in  which the Employee is engaged  or  interested  --
whether  as owner, investor, partner, lender, officer,  director,
proprietor,   consultant,   advisor,   employee,   agent,   sales
representative,  participant  or  otherwise  --  (i)  solicit  or
otherwise communicate with any Customer for any purpose  that  is
competitive  with the Business (except on behalf of  the  Company
during  the Employee's employment or consulting arrangement  with
the Company); (ii) induce or influence any Customer, supplier  or
other  person that has a business relationship with QSP, Inc.  or
Quality Services Products, Inc. or any sales representative  that
has  an  employment relationship with or represents QSP, Inc.  or
Quality  Services  Products, Inc. to discontinue  or  reduce  the
extent  of such relationship; or (iii) assist or cause any  other
person  or  entity to engage in any of the actions in  which  the
Employee is prohibited from engaging under this Section.

           6.    Agreement  Not to Disparage  the  Company.   The
Employee shall not, at any time during the Noncompetition  Period
and at any time thereafter, directly or indirectly commit any act
that may tend to deprive the Company of its goodwill or disparage
the  Company  or  its  products,  services,  business  practices,
employees,     officers,    directors,     consultants,     sales
representatives or accounts, or any person or entity that  has  a
business   relationship  with  the  Company  or   the   Company's
relationships with any such person or entity.

           7.    Agreement Not to Employ or Engage  Employees  or
Sales  Representatives.   During the Noncompetition  Period,  the
Employee  shall  not,  directly  or  indirectly  or  through  any
business, activity or enterprise in which the Employee is engaged
or  interested  --  whether as owner, investor, partner,  lender,
officer,  director, consultant, advisor, employee,  agent,  sales
representative, participant or otherwise -- employ or  engage  or
otherwise  solicit  or contact for the purpose  of  employing  or
engaging  any  person who is then or was at any time  within  the
Noncompetition    Period   an   employee,    consultant,    sales
representative or agent of the Company.

          8.   Records of the Company.  The Employee acknowledges
that  all  the  records, documents, accounts,  sales  literature,
manuals   (training,   personnel,  employment,   or   otherwise),
pamphlets,  and other written materials relating to the  Business
(collectively, the "Records") are the sole and exclusive property
of  the  Company  and  are of great value to  the  Company.   The
Employee  shall  not,  upon termination of  employment  with  the
Company,  directly or indirectly remove or copy any such Records.
Upon  termination of the Employee's employment with the  Company,
whether   voluntary  or  involuntary,  the  Employee  agrees   to
surrender  to  the Company all Records and copies thereof  within
seven days following the termination of employment.  The Employee
also  agrees not to retain any such Records, including any copies
thereof,  unless  expressly  approved  in  writing  by  the  Vice
President,  Human Resources, of The Reader's Digest  Association,
Inc.   Upon  termination of the Employee's  employment  with  the
Company, whether voluntary or involuntary, the Employee agrees to
participate in an exit interview, at which time the Employee  may
be asked whether, and if requested the Employee agrees to certify
under oath that, the Employee has surrendered to the Company  all
Records and has complied with all of the other provisions of this
Agreement.

          9.   Confidential/Proprietary Information.

                 a.     The   Employee  acknowledges   that   all
information,  knowledge  and  data,  whether  in  a  tangible  or
intangible form, concerning (i) Customers, the identity and  size
of Customers, (ii) the identity of other employees of the Company
and  sales representatives employed by or representing QSP,  Inc.
and  Quality  Services Products, Inc., (iii) sales and  marketing
information  of  the  Company, (iv) the  Company's  arrangements,
contracts  and  relationships with its  suppliers,  distributors,
facilitators  and  fulfillment houses, (v)  costs,  purchase  and
pricing  information  of the Company, (vi)  business,  financial,
public relations or technical information, (vii) any matter  that
gives  the  Company  an advantage over its  competitors  or  over
persons  outside  the  Company seeking to learn  more  about  the
Company's  business  or operations, (viii)  the  business  plans,
strategic    plans,   practices,   concepts,   ideas,   research,
techniques, methods,
and procedures of the Company, (ix) the know-how developed, used,
and  contemplated for use in connection with the Business and (x)
actual  or  potential claims or suits by or against  the  Company
(collectively, "Confidential/Proprietary Information") belongs to
the   Company,  is  confidential  and/or  proprietary,  has  been
obtained  by the company at great cost and over a long period  of
time   and   is  of  great  value  to  the  Company.   The   term
Confidential/Proprietary  Information  shall  not   include   any
information,  knowledge  or  data  that  is  or  becomes   common
knowledge within the industry (other than through a violation  or
breach  of  this Agreement or violation or breach  of  any  other
obligation  of  confidentiality by any person or  entity)  or  is
obtained  by  the Employee from third parties who  obtained  such
information  (other than through a violation  or  breach  of  any
agreement or other obligation of confidentiality).  The fact that
Confidential/Proprietary Information  has  been  disclosed  to  a
limited number of outsiders by the Company shall not deprive  the
information, knowledge or data of its proprietary or confidential
status.   The  Employee acknowledges that he has or  will  become
privy  to such Confidential/Proprietary Information by virtue  of
his employment with the Company.

                b.   For as long as the Employee is in possession
of any Confidential/Proprietary Information (including during and
after  the  Noncompetition Period), the Employee shall  hold  and
maintain  in  strict  confidence,  and  shall  not  directly   or
indirectly use, divulge, furnish or make accessible to any person
or entity not expressly authorized by the Company to receive such
information, any Confidential/Proprietary Information.

                c.    In the event the Employee or anyone on  the
Employee's  behalf are served with or subject to a legal  demand,
legal  obligation, court order or request for disclosure  of  any
Confidential/Proprietary Information, the Employee shall  provide
The  Reader's  Digest Association, Inc. with notice  as  soon  as
practicable  and use his best efforts (at the Company's  expense)
to  oppose  and/or adjourn any such disclosure and to afford  the
Company the opportunity to oppose such disclosure lawfully.

           d.    The  Employee  agrees that  the  terms  of  this
Agreement are confidential and may not be disclosed to any  third
party  other then his legal and financial advisors and  immediate
family  (spouse  and children) who shall in  turn  agree  not  to
disclose the terms to any third party.

          10.  Enforcement.

                a.   The Employee acknowledges that any breach of
Sections  1 through 9 of this Agreement would result in immediate
and  irreparable injury to the Company for which the Company will
not  have  any  adequate remedy at law.   The  Company  shall  be
entitled,  in addition to all other remedies, to a temporary  and
permanent  injunction and/or decree for specific  performance  of
the  terms of Sections 1 through 9 of this Agreement, without the
necessity  of  showing  any actual damages,  posting  a  bond  or
furnishing other security.

                 b.     The  Employee  hereby  consents  to   the
jurisdiction  over his or her person in the State of  Connecticut
and agrees that service of a summons and complaint by mail to the
address listed in Section 13 shall be, or shall be deemed to  be,
effective service over his or her person, to the extent permitted
by law.  In addition, the Employee agrees that the courts located
in  the state of Connecticut shall be the exclusive forum for any
dispute  or  claim  arising  under or  in  connection  with  this
Agreement.

                c.   In any action in which the Company obtains a
preliminary  or  permanent injunction or any  other  relief,  the
Company   shall  be  entitled  to  a  judgment   or   award   for
reimbursement  of its legal costs, including but not  limited  to
reasonable attorneys' fees.

               d.   The Company has the right, exercisable at any
time  in  its  sole  discretion,  to  seek  enforcement  of   the
provisions of this agreement for a period of time less  than  the
Noncompetition Period and in areas less than the full  Territory,
to  seek enforcement as to some but not all matters protected  by
this  Agreement, and to seek partial enforcement  of  any  matter
protected by this Agreement.

           11.  Severability.  If any clause or provision of this
Agreement,  or  portion thereof, shall be held by  any  court  or
other  tribunal of competent jurisdiction to be illegal,  invalid
or unenforceable, the remainder of such clause or provision shall
not  be  affected thereby and shall be given full effect, without
regard  to  the  invalid portion.  It is  the  intention  of  the
parties  that,  if  any  court  or other  tribunal  of  competent
jurisdiction construes any clause or provision of this Agreement,
or  any portion thereof, to be illegal, invalid or unenforceable,
such  court  or tribunal shall, only to the extent  necessary  to
ensure  the legality, validity, or enforceability thereof, either
strike  or delete such clause or provision or portion thereof  or
reduce  the  duration, area, or other aspect of  such  provision,
and,   in  its  reduced  form,  such  provision  shall  then   be
enforceable and shall be enforced.

          12.  Miscellaneous.

           a.    All  of  the WHEREAS recitals set forth  at  the
beginning  of this Agreement are integral parts of this Agreement
and are incorporated into this Agreement by reference.

           b.    The Employee acknowledges that he is not relying
on  any  representations, statements, promises, or other writings
in  entering  into this Agreement, which sets forth the  parties'
final  and entire agreement and supersedes any and all prior  and
contemporaneous  understandings,  obligations,   agreements   and
representations with respect to the subject matter hereof, except
for the SRB Agreement and the 1994 Agreement (as amended hereby),
which continue in full force and effect.

           c.    This Agreement shall inure to the benefit of and
be binding upon the Company, its successors and assigns, and upon
the  Employee,  the  Employee's heirs, administrators  and  legal
representatives,  but  no right or obligation  hereunder  may  be
assigned  or  delegated, except by the Company to an entity  that
succeeds  to or acquires any of the Company's assets, whether  by
purchase, merger, consolidation or otherwise. QSP, Inc. shall  be
deemed  a  third party beneficiary of this Agreement entitled  to
enforce the terms of this Agreement as if a party hereto.

           d.   No failure or delay by either party in exercising
any right, option, power, or privilege hereunder shall operate as
a waiver thereof, nor shall any single or partial exercise
thereof  preclude any other or further exercise  thereof  or  the
exercise of any other right, option, power or privilege.

          e.   This Agreement may be amended, modified, waived or
terminated  only  by  a  writing signed by  The  Reader's  Digest
Association, Inc. and the Employee.

           f.    This Agreement shall be governed by the internal
laws  of  the  State  of Connecticut, and  no  other  state's  or
country's  laws shall apply, even if they would otherwise  govern
as a result of the application of the rules of Connecticut or any
other state or country governing choice of laws.

          g.   Neither party to this Agreement shall be deemed to
have  drafted  any  clause or provision  of  this  Agreement  for
purposes of construing any clause or provision of this Agreement.
The  titles  and headings of this Agreement and all  sections  of
this Agreement are for purposes of convenience only, form no part
of  this  Agreement, and shall not be used in  interpreting  this
Agreement.

           h.    By  the Employee's signature below, the Employee
acknowledges  that he  has had the opportunity to retain  counsel
of   the   Employee's  own  choosing  in  connection   with   his
consideration of this Agreement, has had adequate opportunity and
time  to consider the terms of this Agreement, is fully aware  of
and fully understands all of the provisions of this Agreement and
enters into this Agreement freely, voluntarily and without duress
or coercion, physical or otherwise.

           i.   The Employee shall disclose the existence of this
Agreement  to  any  person or entity that he  seeks  to  have  an
interest  in  or become employed or retained by or affiliated  or
associated  with during the Noncompetition Period.  The  Employee
also  agrees  to promptly notify The Reader's Digest Association,
Inc. in writing of the names, telephone numbers and addresses  of
each and every person and entity with whom he interviews or is in
contact   for   purposes   of   future   employment,   retention,
association, affiliation or ownership, if such person  or  entity
engages  in  a  business  that in any manner  competes  with  the
Business.   The  Employee further agrees to notify  promptly  The
Reader's  Digest  Association  Inc.  in  writing  of  the   name,
telephone  number  and address of any person or  entity  that  he
plans  or  has  agreed to become employed by, perform  work  for,
provide  services  to, become associated or affiliated  with,  or
have  an interest in during the Noncompetition Period, regardless
of  whether such entity or person engages in a business  that  is
competitive with the Business.

      13.   Notices.  All notices and communications  under  this
Agreement  shall be deemed to be given, and service shall  be  or
shall be deemed to be effective, when received (a) personally  by
hand  or  (b) by Federal Express or its equivalent, addressed  as
follows:



               if to the Company:

               Vice President, Human Resources
               The Reader's Digest Association, Inc.
               Reader's Digest Road
               Pleasantville, New York  10570

               with a required copy to:

               General Counsel
               The Reader's Digest Association, Inc.
               Reader's Digest Road
               Pleasantville, New York  10570

               if to the Employee:

               Thomas A. Belli
               4 Taunton Hill Road
               Newtown, Connecticut  06470

or  to  such  other address(es) as any party may furnish  to  the
other in writing in accordance with this Section.

           IN  WITNESS  WHEREOF, The Reader's Digest Association,
Inc.  and  the Employee have executed this Agreement on the  date
first set forth above.

                               THE  READER'S DIGEST  ASSOCIATION,
INC.



                              By:  MARCIA M. LEFKOWITZ
                                      Marcia M. Lefkowitz
Date:  November 14, 1997

By:  THOMAS A. BELLI
     Thomas A. Belli






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