READERS DIGEST ASSOCIATION INC
8-K, 1998-08-20
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549


                            FORM 8-K


                         CURRENT REPORT
                                
                                
               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):August 19, 1998


              THE READER'S DIGEST ASSOCIATION, INC.
     (Exact name of registrant as specified in its charter)


        Delaware               1-10434            13-1726769
 (State or other juris-    (Commission File    (I.R.S. Employer
diction of incorporation       Number)       Identification No.)
    or organization)                                   
                                                       
            
           Pleasantville, New York          10570-7000
       (Address of principal executive      (Zip Code)
                  offices)
                      

       Registrant's telephone number, including area code:
                         (914) 238-1000






                                               Page 1 of 5 pages.

ITEM 5.   Other Events.

          Filed herewith as Exhibit 99.1 is a copy of the
company's news release, issued today, relating to the election of
Lawrence R. Ricciardi to the Company's Board of Directors.

ITEM 7.   Financial Statements, Pro Forma Financial Information
and Exhibits.

          (a)  Financial statements of business acquired
               Not applicable
          (b)  Pro forma financial information
               Not applicable
          (c)  Exhibits

          Number                        Description

          99.1           Press Release of The Reader's Digest
                         Association, Inc. dated August 19, 1998


                           SIGNATURES


          Pursuant to the requirements of the Securities Exchange
Act  of  1934, the registrant has duly caused this report  to  be
signed on its behalf by the undersigned hereunto duly authorized.


                           THE READER'S DIGEST ASSOCIATION, INC.
                                      (Registrant)
                           
                           
Date:  August 19, 1998
                           
                           /s/  GEORGE S. SCIMONE
                                 George S. Scimone
                                 Senior Vice President and Chief
                                 Financial Officer

                          EXHIBIT INDEX
                                
                                
                                
Exhibit No.                        Description

     99.1           Press Release of The Reader's Digest
                    Association, Inc. dated August 19, 1998





                                             Exhibit 99




Contact:  Janice Conklin
          Associate Director, Public Relations
          (914) 244-7585

     Lawrence R. Ricciardi Elected to the Board of Directors
            of The Reader's Digest Association, Inc.

PLEASANTVILLE, N.Y., August 19, 1998 -- The Reader's Digest

Association, Inc., today announced the election of Lawrence R.

Ricciardi, senior vice president and general counsel of

International Business Machines Corp. and a former president of

RJR Nabisco, Inc., to its board of directors.  Ricciardi, 58, was

elected at the board's August meeting.

     Thomas O. Ryder, chairman and chief executive officer of

Reader's Digest, said "Lawrence Ricciardi brings to our board

skills and experience from an exceptional career in managing some

of America's largest corporations, in law and in government.  He

is an excellent addition to our board and will contribute to our

efforts to restore the strength and achieve the potential of the

Reader's Digest brand."  Ryder said the board of directors

continues to review candidates for an additional seat on the

board.

     Ricciardi joined IBM in May 1995.  He oversees all the

company's legal affairs, including the office of corporate

secretary, government programs, public policy issues and

intellectual property and licensing functions.  He is a member of

the Corporate Executive Committee and the Worldwide Management

Council.  In addition to these responsibilities, he

served as the company's interim chief financial officer from June

1997 until May 1998.  In this role he was responsible for all

financial, treasury, business development and real estate

activities and the IBM Credit Corp.

     Ricciardi was president of RJR Nabisco from May 1993 to May

1995.  He had joined RJR in 1989 as executive vice president and

general counsel.  Prior to 1989, Ricciardi was executive vice

president and general counsel of American Express Travel Related

Services.  He had joined American Express in 1973 as

international counsel.

     Ricciardi served as counsel for two U.S. government

agencies, the Overseas Private Investment Corp. and the Agency

for International Development in the Department of State.

     A graduate of Fordham University and Columbia University Law

School, he attended the East Asian Institute of Columbia

University Chinese Language and Culture Program and was a

Fulbright Teaching Fellow in Law at the University of Rome,

Italy.

     The Reader's Digest Association, Inc. is a global publisher

and direct marketer of products that inform, enrich, entertain

and inspire people of all ages and all cultures around the world.

Global headquarters is located in Pleasantville, N.Y.

                              # # #

Note:  A photo of Mr. Ricciardi can be obtained by contacting

Linda Milone, Public Relations, (914) 244-5073.




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