READERS DIGEST ASSOCIATION INC
8-K, 1999-02-04
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549


                            FORM 8-K


                         CURRENT REPORT
                                
                                
               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported): February 4, 1999


              THE READER'S DIGEST ASSOCIATION, INC.
     (Exact name of registrant as specified in its charter)


        Delaware               1-10434            13-1726769
 (State or other juris-    (Commission File    (I.R.S. Employer
diction of incorporation       Number)       Identification No.)
    or organization)                                   
                                                       
            
           Pleasantville, New York          10570-7000
       (Address of principal executive      (Zip Code)
                  offices)
                      

       Registrant's telephone number, including area code:
                         (914) 238-1000



ITEM 5.   Other Events.

          Filed herewith as Exhibit 99.1 is a copy of the
company's news release, issued today, relating to the sale of its
UK headquarters building.

ITEM 7.   Financial Statements, Pro Forma Financial Information
and Exhibits.

          (a)  Financial statements of business acquired
               Not applicable
          (b)  Pro forma financial information
               Not applicable
          (c)  Exhibits

          Number                        Description

          99.1           Press Release of The Reader's Digest
                         Association, Inc. dated February 4, 1999


                           SIGNATURES


          Pursuant to the requirements of the Securities Exchange
Act  of  1934, the registrant has duly caused this report  to  be
signed on its behalf by the undersigned hereunto duly authorized.


                           THE READER'S DIGEST ASSOCIATION, INC.
                           (Registrant)
                           
                           
Date:  February 4, 1999    By: GEORGE S. SCIMONE
                           George S. Scimone
                           Senior Vice President and Chief Financial Officer

                          EXHIBIT INDEX
                                
                                
                                
Exhibit No.                        Description

     99.1           Press Release of The Reader's Digest
                    Association, Inc. dated February 4, 1999





Exhibit 99.1

Contact:  Stephen J. Morello
          Vice President, Public Relations/Corp. Communications
          914 244-7717

              READER'S DIGEST SELLS LONDON PROPERTY
          PART OF STRATEGY TO CUT COSTS, CONVERT ASSETS,
                       REINVEST IN GROWTH
                                
PLEASANTVILLE, N.Y., February 4, 1999--The Reader's Digest
Association, Inc. announced today that its U.K. subsidiary, The
Reader's Digest Association Limited, has sold its Canary Wharf,
London headquarters building to DIFA (Deutsche Immobilien Fonds
AG), a German real estate fund.

Sale price for the building, located at 11 Westferry Circus
in London's Docklands, was about Pound Sterling 59 million (approximately
US$97.3 million).

Thomas O. Ryder, chairman and CEO of The Reader's Digest
Association, Inc., said "Sale of 11 Westferry Circus building is
an important element of our effort to reduce costs, convert
underutilized assets and position Reader's Digest for long term
growth."  The company announced in September that it would
undertake efforts to significantly reduce costs and channel
proceeds into growth strategies and new business initiatives.

The company will lease back for its U.K. headquarters about
two-thirds of the 140,000 square foot office building from the
new owner.

In the recent announcement of its second quarter earnings,
the company reported the sale of works of art from the company's
collection and its South Africa subsidiary.

The Reader's Digest Association, Inc. is a global publisher
and direct marketer of products that inform, enrich, entertain
and inspire people of all ages and all cultures around the world.
Worldwide revenues were $2.6 billion for the fiscal year ended
June 30, 1998.  Global headquarters are located in Pleasantville,
New York.
                                



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