READERS DIGEST ASSOCIATION INC
8-K, 1999-10-27
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549


                            FORM 8-K


                         CURRENT REPORT


               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported: October 27, 1999


              THE READER'S DIGEST ASSOCIATION, INC.
     (Exact name of registrant as specified in its charter)


        Delaware               1-10434            13-1726769
 (State or other juris-    (Commission File    (I.R.S. Employer
diction of incorporation       Number)       Identification No.)
    or organization)


           Pleasantville, New York          10570-7000
       (Address of principal executive      (Zip Code)
                  offices)


       Registrant's telephone number, including area code:
                         (914) 238-1000






                                              Page 1 of __ pages.

ITEM 5.   Other Events.

          Filed herewith as Exhibit 99.1 is a copy of the
company's news release, issued today, relating to the Company's
Earnings Release for the quarter ended September 30, 1999.

ITEM 7.   Financial Statements, Pro Forma Financial Information
and Exhibits.

          (a)  Financial statements of business acquired
               Not applicable
          (b)  Pro forma financial information
               Not applicable
          (c)  Exhibits

          Number                        Description

          99.1           Press Release of The Reader's Digest
                         Association, Inc. dated October 27, 1999


                           SIGNATURES

          Pursuant to the requirements of the Securities Exchange
Act  of  1934, the registrant has duly caused this report  to  be
signed on its behalf by the undersigned hereunto duly authorized.


                           THE READER'S DIGEST ASSOCIATION, INC.
                          (Registrant)


Date:  October 27, 1999

                             /s/GEORGE S. SCIMONE
                             George S. Scimone
                             Senior Vice President and
                             Chief Financial Officer

                          EXHIBIT INDEX



Exhibit No.                        Description

     99.1           Press Release of The Reader's Digest
                    Association, Inc. dated October 27, 1999




                                                                 Table 1 of 2

    The Reader's Digest Association, Inc. and Subsidiaries
          Consolidated Condensed Statements of Income
            Three-month periods ended September 30,
                       1999 and 1998 (a)




(In millions, except per share data)            September 30,        Percentage
(unaudited)                                     1999        1998     Change

Revenues                                       $519.2     $579.7     (10%)

Product, distribution and editorial             182.6      217.2     (16%)
 expenses
Promotion, marketing and administrative         297.8      345.9     (14%)
 expenses
Operating profit                                 38.8       16.6     134%

Other income (expense), net                       7.0      (12.6)    N/M

Income before provision for income taxes         45.8        4.0     N/M

Provision for income taxes                       17.2        1.5     N/M

Income before cumulative effect of
 change in accounting principles                 28.6        2.5     N/M

Cumulative effect of change in
 accounting principles
 for pension assets (net of tax                   ---       25.3     N/M
 provision of $15.2)

Net income                                      $28.6      $27.8     2.9%

Weighted average common shares                  107.4      107.2     ---
 outstanding

Basic and diluted earnings per share:

 Before cumulative effect of change in          $0.26      $0.02     N/M
   accounting principles
 Cumulative effect of change in                   ---       0.24     N/M
   accounting principles

 Basic and diluted earnings per share           $0.26      $0.26     ---

  Dividends per common share                    $0.05      $0.225   (78%)

  N/M - Not meaningful.

  (a) The company reports on a fiscal year beginning July 1. The three-month
      periods ended September 30, 1999 and 1998 are the first fiscal quarters
      of fiscal year 2000 and fiscal year 1999, respectively.  Operating
      results for any interim period are not necessarily indicative of the
      results for an entire year.


                                                            Table 2 of 2


    The Reader's Digest Association, Inc. and Subsidiaries
    Revenues and Operating Profit by Business Segments
    Three-month periods ended September 30, 1999 and 1998




   (In millions)                           September 30,         Percentage
   (unaudited)                           1999         1998       Change

REVENUES

Global Books and Home Entertainment      $319.7       $375.4      (15%)

U.S. Magazines                            118.0        124.5       (5%)

International Magazines                    72.6         79.4       (9%)

Other Businesses                            8.9          0.4       N/M

Total Revenues                           $519.2       $579.7      (10%)

OPERATING PROFIT (LOSS)

Global Books and Home Entertainment       $40.9        $17.2      138%

U.S. Magazines                              3.4          4.3      (21%)

International Magazines                     0.8         (4.8)     117%

Other Businesses                           (6.3)        (0.1)     N/M


Total Operating Profit                    $38.8        $16.6      134%

   N/M - Not meaningful.





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