READERS DIGEST ASSOCIATION INC
DEF 14A, 1999-10-05
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                    SCHEDULE 14A INFORMATION

   Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of Commission Only (as permitted by Rule 14a-6(e)(2))
[x] Definitive Proxy Statement
[x] Definitive Additional Materials
[ ] Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

              The Reader's Digest Association, Inc.
        (Name of Registrant as Specified In Its Charter)

  (Name of Person(s) Filing Proxy Statement, if other than the
                           Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ]$125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
   or Investment Company Act Rule 20a-1(c).
[ ]$500 per each party to the controversy pursuant to Exchange Act Rule
   14a-6(i)(3).
[ ]Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
   11.

1)   Title of each class of securities to which transaction
      applies:

2)   Aggregate number of securities to which transaction applies:

3)   Per unit price or other underlying value of transaction
computed pursuant to Exchange Act Rule 0-11: (Set forth the
amount on which the filing fee is calculated and state how it was
determined:

4)   Proposed maximum aggregate value of transaction:

[ ]Fee paid previously with preliminary materials.

[ ]Check the box if any part of the fee is offset as provided by
   Exchange Act Rule 0-11(a)(2) and identify the filing for
   which the offsetting fee was paid previously.  Identify the
   previous filing by registration statement number, or the Form
   or Schedule and the date of its filing.

1) Amount Previously Paid:

2) Form, Schedule or Registration Statement No.:

3) Filing Party:

4) Date Filed:




[LOGO APPEARS HERE]


                                          October 5, 1999

Dear Stockholder:

     You are cordially invited to attend the Annual
Meeting of Stockholders of The Reader's Digest
Association, Inc. to be held at 9:00 a.m. on Friday,
November 12, 1999, at the Company's DeWitt Wallace
Auditorium, Reader's Digest Road, Chappaqua, New York.
Driving directions to the Wallace Auditorium appear on the
last page of the Proxy Statement.

     The accompanying Notice of Meeting and Proxy
Statement describe the matters to be considered and voted
upon at the Meeting.  In addition to consideration of
these matters, there will be a report to stockholders on
the affairs of the Company, and stockholders will have an
opportunity to discuss matters of interest concerning the
Company.

     Although only holders of record of the Company's
Class B Voting Common Stock at the close of business on
September 21, 1999 are entitled to vote at the Meeting, we
invite all stockholders of the Company, including the
holders of the Company's Class A Nonvoting Common Stock,
to attend.

     If you are entitled to vote at the Meeting, it is
important that your shares be represented, whether or not
you plan to attend the Meeting personally.  To ensure that
your vote will be received and counted, please promptly
complete, date and return your proxy in the enclosed
return envelope, whether or not you plan to attend the
meeting in person.


                            Sincerely yours,



                            /s/THOMAS O. RYDER
                            Thomas O. Ryder
                            Chairman and Chief Executive
                            Officer
[LOGO APPEARS HERE]


       NOTICE OF 1999 ANNUAL MEETING OF STOCKHOLDERS


To the Stockholders:

The Annual Meeting of Stockholders of The Reader's Digest
Association, Inc. (the "Company") will be held at the
Company's DeWitt Wallace Auditorium, Reader's Digest Road,
Chappaqua, New York, on Friday, November 12, 1999 at 9:00
a.m., New York time, to consider and take action on the
following matters:

    (1) election of Directors of the Company;

    (2) a proposal to amend the 1994 Key Employee Long Term
        Incentive Plan to increase the number of shares of Class A
        Nonvoting Common Stock available for awards under that
        plan;

    (3) a proposal to approve the business criteria, maximum
        amount and eligible employees for performance shares under
        the 1994 Key Employee Long Term Incentive Plan;

    (4) a proposal to approve the business criteria, maximum
        amount and eligible employees for awards under the Senior
        Management Incentive Plan;

    (5) a proposal to amend the Company's Certificate of
        Incorporation so that the issuance or sale of Class B
        Voting Common Stock to any employee benefit plan will
        require approval by vote of the Class B Voting Common
        Stock holders; and

    (6) such other business as may properly come before the
        meeting.

The record date for the Meeting is September 21, 1999.
The Company is required to send notice of the Meeting only
to record holders of the Company's Class B Voting Common
Stock at the close of business on the record date.  Only
those stockholders are entitled to attend the Meeting and
to vote those shares at the Meeting.  Holders of the
Company's Class A Nonvoting Common Stock on the record
date are also welcome to attend the Meeting.

                            By  Order of the Board of Directors:


                            /s/ C.H.R. DUPREE
                            C.H.R. DuPree
                            Vice President and Corporate Secretary
October 5, 1999



                         PROXY STATEMENT


                       GENERAL INFORMATION

Annual Meeting Time and Location

     The Annual Meeting of Stockholders of The Reader's Digest
Association, Inc. (the "Company") will be held at the Company's
Wallace Auditorium, Reader's Digest Road, Chappaqua, New York, on
Friday, November 12, 1999 at 9:00 a.m., New York time.  Driving
directions to the Wallace Auditorium appear on the last page of
the Proxy Statement.

Principal Executive Offices of the Company

     The mailing address of the principal executive offices of
the Company is Pleasantville, New York  10570.

Record Date; Securities Entitled to be Voted at the Meeting

     The record date for the Meeting is September 21, 1999.  Only
shares of the Company's Class B Voting Common Stock (the "Class B
Voting Common Stock") held by holders of record at the close of
business on the record date are entitled to vote at the Meeting.
Each share of Class B Voting Common Stock is entitled to one
vote.  On September 21, 1999, 21,716,057 shares of Class B Voting
Common Stock were outstanding.

     The Class A Nonvoting Common Stock is not entitled to be
voted at the Meeting.  Holders of Class A Nonvoting Common Stock
are receiving this Proxy Statement for information purposes only
and will not receive a proxy card.

Meeting Admittance Procedures

     Only stockholders of record on the record date, or their
duly appointed proxy holders (not to exceed one per stockholder),
may attend the Meeting.  If you or your proxy holder plans to
attend the Meeting, please return the longer portion of the
enclosed admission card.  We will then place your name on an
admission list held at the entrance to the Meeting.  Please save
the shorter portion of the admission card.  You will have to
present the shorter portion of the admission card to gain
entrance to the Meeting.

     If you plan to attend the Meeting and vote your shares in
person, but your shares are held in the name of a broker, trust,
bank or other nominee, you should also bring with you a proxy or
letter from the broker, trustee, bank or nominee confirming that
you beneficially own the shares.

Proxies Solicited by the Board of Directors

     This Proxy Statement, and the proxy card that accompanies
the Proxy Statement to the holders of the Class B Voting Common
Stock, are first being sent or given to stockholders on or about
October 8, 1999.

     The accompanying proxy card is solicited by the Board of
Directors of the Company.  You may revoke your proxy by giving
written notice to the Corporate Secretary of the Company at any
time before your proxy is voted.  The Board of Directors will
vote valid proxies that it receives in favor of the election of
the Board's nominees (except to the extent that authority is
withheld).  The Board will vote those proxies on the management
proposals and on the stockholder proposals as stated in the
instructions in the proxy.  Your presence at the meeting does not
of itself revoke the proxy.

     The Company will bear the cost of the solicitation of
proxies through use of this Proxy Statement, including
reimbursement of brokers and other persons holding stock in their
names, or in the names of nominees, at approved rates, for their
expenses for sending proxy material to principals and obtaining
their proxies.  The Company has retained Morrow & Co., Inc. to
solicit proxies on behalf of management for an estimated fee of
$3,500, plus reimbursement of reasonable out-of-pocket expenses.
In addition, regular employees of the Company may solicit proxies
personally, or by mail, telephone or electronic transmission,
without additional compensation.

Vote Tabulation

     Abstentions and "broker non-votes" are counted as "present"
in determining whether the quorum requirement is satisfied.
Abstentions have the same effect as votes against proposals
presented to stockholders other than election of directors.
"Broker non-votes" would have no effect on any matter considered
at the Annual Meeting because they are not considered "shares
present" for voting purposes.  A "broker non-vote" occurs when a
nominee holding shares for a beneficial owner votes on one
proposal, but does not vote on another proposal because the
nominee does not have discretionary voting power and has not
received instructions from the beneficial owner.

     As a matter of Company practice, stockholder votes at the
Annual Meeting are tabulated on a confidential basis by
independent third parties and certain employees of the Company
involved in the tabulation process.  Each stockholder proxy card
and ballot are kept confidential until the final vote is
tabulated.  Disclosure may be made, however, if applicable law
requires, if the proxy card contains a stockholder comment or
question or if the proxy solicitation is contested.


              PROPOSAL NO. 1--ELECTION OF DIRECTORS

Nominees

     The Board of Directors currently consists of nine members
who are elected annually to hold office until the next Annual
Meeting or until their successors are duly elected and qualified.
George V. Grune, who is currently a Director, has reached the
mandatory retirement age and is not eligible to stand for re-
election at the 1999 Annual Meeting.  Consequently, the number of
Directors will be eight.

     The affirmative vote of a plurality of the votes cast by the
holders of the Class B Voting Common Stock present in person or
represented by proxy and entitled to vote thereon is necessary to
elect a Director.  If no contrary indication is made, proxies
will be voted for the nominees named below or, in the event any
such nominee is not a candidate or is unable to serve as a
Director at the time of the election (which is not now expected),
for any nominee who is designated by the Board of Directors to
fill such vacancy.  All nominees named below are incumbent
members of the Board of Directors.

     Set forth below opposite the name and age of each nominee
are the nominee's present positions and offices with the Company,
the year in which the nominee was first elected a Director of the
Company and the nominee's principal occupations during the past
five years.

                                   Positions and Offices With the Company and
         Name and Age              Principal Occupations During the Past Five
                                                           Years

Thomas O. Ryder (55)               Mr. Ryder has been Chairman of the Board
                                   and Chief Executive Officer and a Director
                                   of the Company since April 1998.  Mr. Ryder
                                   was President, American Express Travel
                                   Related Services International, a division
                                   of American Express Company, from October
                                   1995 to April 1998.  Prior to October 1995,
                                   he served as President, Establishment
                                   Services--Worldwide of American Express
                                   Travel Related Services.

Lynne V. Cheney  (58)              Dr. Cheney joined the Board of Directors in
                                   1993.  She is an author and lecturer and
                                   has been a senior fellow of the American
                                   Enterprise Institute for Public Policy
                                   Research since January 1993.  Prior to
                                   January 1993, she served as Chairman of the
                                   National Endowment for the Humanities.  Dr.
                                   Cheney is also a director of IDS Mutual
                                   Fund Group, Lockheed-Martin Corporation and
                                   Union Pacific Resources Group, Inc.

M. Christine DeVita  (49)          Ms. DeVita has been a member of the Board
                                   of Directors of the Company since 1993.
                                   She has been President of the DeWitt
                                   Wallace-Reader's Digest Fund, Inc. and the
                                   Lila Wallace-Reader's Digest Fund, Inc.
                                   since June 1989.

James E. Preston  (66)             Mr. Preston has been a member of the Board
                                   of Directors of the Company since 1994.  He
                                   retired as Chairman of the Board of Avon
                                   Products, Inc. (beauty and related
                                   products) in May 1999, a position he had
                                   held since January 1989; he was Chief
                                   Executive Officer prior to July 1998, and
                                   President prior to November 1993.  Mr.
                                   Preston also serves on the board of
                                   directors of Aramark, Inc., Cyberian
                                   Outpost, Inc. and Venator Group, Inc.

Lawrence R. Ricciardi  (59)        Mr. Ricciardi has been a member of the
                                   Board of Directors of the Company since
                                   1998.  He is Senior Vice President and
                                   General Counsel of International Business
                                   Machines Corporation, a position he has
                                   held since May 1995.  Prior to May 1995,
                                   Mr. Ricciardi was President and General
                                   Counsel of RJR Nabisco Holdings Corp.

C.J. Silas  (67)                   Mr. Silas has been a member of the Board of
                                   Directors of the Company since 1992.  He
                                   retired in May 1994 as Chairman and Chief
                                   Executive Officer of Phillips Petroleum
                                   Company, positions he had held since 1985.
                                   Mr. Silas is also a director of Halliburton
                                   Company.

William J. White  (61)             Mr. White has been a member of the Board of
                                   Directors of the Company since 1996.  He
                                   has been a professor at the Robert R.
                                   McCormick School of Engineering and Applied
                                   Sciences at Northwestern University since
                                   January 1998.  He retired as Chairman of
                                   the Board of Bell & Howell Company
                                   (information access and mail processing
                                   systems) in December 1997, a position he
                                   had held since 1990.  Mr. White also served
                                   as Chief Executive Officer of Bell & Howell
                                   Company until March 1997 and as President
                                   until February 1995.  Mr. White is also a
                                   director of Bell & Howell Company, Ivex
                                   Packaging Corporation and TJ International,
                                   Inc.

Ed Zschau  (59)                    Mr. Zschau has been a member of the Board
                                   of Directors of the Company since January
                                   1999.  He is a professor of management at
                                   the Graduate School of Business
                                   Administration of Harvard University, where
                                   he joined the faculty in 1996.  He is also
                                   a Visiting Professor at Princeton
                                   University.  Mr. Zschau was General
                                   Manager, IBM Corporation Storage Systems
                                   Division of International Business Machines
                                   Corporation from April 1993 to July 1995
                                   and was Chairman and Chief Executive
                                   Officer of Censtor Corp. from July 1988 to
                                   April 1993.  Mr. Zschau is also a director
                                   of GenRad, Inc. and StarTek, Inc.


Corporate Governance Guidelines

The Board of Directors of the Company believes that the
responsibility of Directors is to oversee the management of the
Company.  That responsibility includes:

- - Promoting the best interests of the Company and its
  stockholders in directing the Company's business and affairs;

- - Evaluating the performance of the Company and the Chief
  Executive Officer and taking appropriate action, including
  removal, when warranted;

- - Selecting, evaluating and fixing the compensation of the Chief
  Executive Officer and senior management of the Company and
  establishing policies regarding the compensation of members of
  management;

- - Reviewing succession plans and management development programs
  for members of senior management;

- - Reviewing and regularly approving long-term strategic and
  business plans and monitoring corporate performance against such
  plans;

- - Adopting policies of corporate conduct, including compliance
  with applicable laws and regulations and maintenance of
  accounting, financial and other controls, and reviewing the
  adequacy of compliance systems and controls;

- - Evaluating periodically the overall effectiveness of the Board;
  and

- - Deciding on matters of corporate governance.

The Board has adopted guidelines to assist it in the exercise of
its responsibilities, which are summarized below.

     The Board believes that, under normal circumstances, the
Chief Executive Officer of the Company should also serve as the
Chairman of the Board.  The Chairman of the Board and Chief
Executive Officer is responsible to the Board for the overall
management and functioning of the Company.

It is the policy of the Board that the Chairmen of the standing
Board Committees each act as the chairman at meetings or
executive sessions of the outside Directors at which the
principal items to be considered are within the scope of the
authority of the Committee.  This Board believes that this
practice provides for leadership at all of the meetings or
executive sessions of outside directors, other than the Corporate
Governance Committee, without the need to designate a "lead"
director.

The Corporate Governance Committee is composed of all of the
outside Directors and meets in executive session outside the
presence of the Chief Executive Officer and other Company
personnel during a portion of each of the Board's regular
meetings.  In addition, any member of the Corporate Governance
Committee may request the Committee Chairman to call an executive
session of such Committee at any time.  The Chairman of the
Corporate Governance Committee serves as the interface between
that Committee and the Chief Executive Officer in communicating
the matters discussed during outside Directors' executive
sessions.

Annually, the Corporate Governance Committee meets in executive
session to evaluate the performance of the Chief Executive
Officer.  In evaluating the Chief Executive Officer, such
Committee takes into consideration the executive's performance in
both qualitative and quantitative areas, such as: leadership and
vision; integrity; keeping the Board informed on matters
affecting the Company and its operating units; performance of the
business (including such measurements as total stockholder return
and achievement of financial objectives and goals); development
and implementation of initiatives to provide long-term economic
benefit to the Company; accomplishment of strategic objectives
and development of management.

Directors have open access to the Company's management, subject
to reasonable time constraints.  Senior management of the Company
routinely attend Board and Committee meetings and they and other
managers frequently brief the Board and the Committees on
particular topics.  Long-term strategic and business plans are
reviewed annually at one of the Board's regularly scheduled
meetings.

The Board plans for succession to the position of Chairman and
Chief Executive Officer, and reviews and approves succession
plans for other senior management positions.  The Chairman and
Chief Executive Officer annually presents to the Compensation and
Nominating Committee and the Board a report on the Company's
senior management resources, development program and succession
plan.

The Chairman and Chief Executive Officer establishes the agenda
for each Board meeting, although Board members are free to
suggest items for inclusion on the agenda.  Each Director is free
to raise at any Board meeting subjects that are not on the agenda
for that meeting or future meetings.  A forward agenda of matters
requiring focused attention by the Board and each Committee is
prepared and distributed prior to the beginning of each calendar
year in order to ensure that all required actions are taken in a
timely manner and are given adequate consideration.  In advance
of each Board or Committee meeting, a proposed agenda is
distributed to each member.  In addition, information and data
important to the members' understanding of the matters to be
considered, including background summaries of presentations to be
made at the meeting, is distributed prior to the meeting.
Directors routinely receive monthly financial statements,
earnings reports, press releases, analyst reports and other
information designed to keep them informed of the material
aspects of the Company's business, performance and prospects.

It is the general policy of the Board that all major decisions
be considered by the Board as a whole.  As a consequence, the
Committee structure of the Board is limited to those Committees
considered to be basic to the operation of a publicly owned
company.  A substantial portion of the analysis and work of the
Board is done by standing Board Committees.  A Director is
expected to participate actively in the meetings of each
Committee to which he or she is appointed.  The Board has
established the following standing Committees: Audit;
Compensation and Nominating; Finance; and Corporate Governance.

The Compensation and Nominating Committee, with direct input
from the Chief Executive Officer, recommends to the Board the
membership of the various Committees and their Chairmen, and the
Board approves the Committee assignments.  The Chairmen of the
standing Committees are to be rotated at least every three-to-
four years.  In making its recommendations to the Board, such
Committee takes into consideration the need for continuity,
subject matter expertise, tenure and the desires of individual
Board members.  It is the policy for the Board that only non-
employee Directors serve on the standing Committees.  A Director
who is part of an interlocking directorate (i.e., one in which
the Chief Executive Officer or another executive officer of the
Company serves on the board of another corporation that employs
the Director) may not serve on the Compensation and Nominating
Committee.  The composition of the Compensation and Nominating
Committee is reviewed annually to ensure that each of its members
meet the criteria set forth in applicable Securities and Exchange
Commission and Internal Revenue Service rules and regulations.

Board of Directors and Committees; Responsibilities and Meetings

     During the Company's fiscal year ended June 30, 1999, its
Board of Directors held 10 meetings.  The Board of Directors of
the Company has an Audit Committee, a Compensation and Nominating
Committee, a Corporate Governance Committee and a Finance
Committee.

     The Audit Committee, which met four times during the 1999
fiscal year, is composed of Dr. Cheney (Chairman), Mr. Grune, Mr.
Ricciardi and Mr. White. Its functions include: recommending
annually to the Board of Directors a firm of independent
accountants to audit and review the Company's books and records
and approving the scope of such firm's audit; reviewing the
adequacy of the Company's internal controls and auditing
procedures; reviewing the appropriateness of and effect of
changes in the Company's accounting principles and auditing
procedures; reviewing the Company's ethics policies and
procedures; and reviewing, approving and recommending to the
Board the Company's annual financial statements.

     The Corporate Governance Committee met nine times during the
1999 fiscal year.  The Committee is composed of all of the non-
employee Directors.  Its functions include: reviewing governance
matters; evaluating the performance of the Chief Executive
Officer; reviewing succession planning and management development
activities; and reviewing other internal matters of broad
corporate significance.

     The Compensation and Nominating Committee, which met eight
times during the 1999 fiscal year, consists of Messrs. Silas
(Chairman), Preston and White.  The Committee's functions include
administering certain employee benefit plans; recommending the
amount and form of any contribution to The Reader's Digest
Employee Ownership Plan and the 401(k) Partnership; reviewing the
compensation levels and programs for officers and key personnel
and determining incentive compensation for employees of the
Company and its subsidiaries; and reviewing and recommending
candidates and nominees for election to the Board of Directors.

     The Finance Committee, which met twice during the 1999
fiscal year, is comprised of Ms. DeVita (Chairman) and Messrs.
Grune, Ricciardi and Zschau.  The Finance Committee's functions
include overseeing the financial affairs of the Company, such as
the Company's investment policies and programs and those of its
employee benefit plans; and advising the Board with respect to
corporate financial policies and procedures, dividend policy,
financing plans and budgets, foreign exchange management, tax
planning and insurance coverage.

     All members of the Board attended at least 75% of the
aggregate of (1) the total number of meetings of the Board held
during the period in the 1999 fiscal year that he or she was a
Director and (2) the total number of meetings held by all
committees of the Board on which he or she served during the
period in the fiscal 1999 year that he or she served.

Compensation of Directors

     Non-employee Directors receive an annual retainer in stock
and cash.  The stock retainer consists of shares of Class A
Nonvoting Common Stock equal to $32,000, valued at the average of
the closing price on the 20 trading days preceding the first
trading day of each calendar year and paid on that date.  A cash
retainer of $18,000 for non-employee Directors, with an
additional $3,000 for each Committee Chairman, is paid in
quarterly installments.  Each individual who became a non-
employee Director prior to April 1, 1998 and who serves as a non-
employee Director for more than five years will, upon retirement
from the Board, continue to receive annual compensation in the
amount of $32,000.  Individuals who became non-employee Directors
on or after April 1, 1998 receive additional stock and cash while
serving as a non-employee Director in lieu of retirement
payments.  The additional stock consists of shares of Class A
Nonvoting Common Stock equal to $20,000, valued at the average of
the closing price on the 20 trading days preceding the first
trading day of each calendar year and paid on that date.  The
additional cash amount equals $12,000 and is paid in quarterly
installments.

     Under the Deferred Compensation Plan for Non-Employee
Directors of The Reader's Digest Association, Inc., non-employee
Directors are eligible to defer payment of 50%, 75% or 100% of
their cash compensation for certain established deferral periods.
Deferred compensation is credited to an unfunded account for each
participant, on which interest accrues at a rate determined by a
committee comprised of Directors who are not eligible to
participate in the plan.  Payment of the deferred amounts will be
made, at the election of the participant, in a lump sum or in
annual installments of from one to 10 years.

     Active and retired Directors and their spouses are eligible
to participate in the Reader's Digest Foundation Matching Gift
Program whereby contributions up to $5,000 a year to eligible
organizations are double matched by the Foundation.

                    EQUITY SECURITY OWNERSHIP

Principal Stockholders

     The following table shows, based on information reported to
the Company by or on behalf of such persons, the ownership, as of
September 21, 1999, of the Company's voting securities by the
only persons known to the Company to be the beneficial owners of
more than five percent of the Class B Voting Common Stock, the
only class of voting securities of the Company outstanding:

                                            Amount and nature
   Name and address of beneficial owner     of beneficial          Percent of
                                            ownership                 class

DeWitt Wallace-Reader's Digest Fund, Inc.   7,750,000 shares         35.69%
Two Park  Avenue                            (sole voting and
New York, NY  10016 (1)                     investment power)

Lila Wallace-Reader's Digest Fund, Inc.     7,750,000 shares         35.69%
Two Park Avenue                             (sole voting and
New York, NY  10016 (1)                     investment power)

State Street Bank and Trust Company,        1,716,057 shares          7.90%
as trustee of The Reader's Digest Employee  (shared voting and
Ownership Plan and the 401(k) Partnership   investment power)
(2)

Gabelli Funds, LLC (3)                      754,000 shares            3.47%
One Corporate Center                        (sole voting and
Rye, NY 10580                               investment power)

GAMCO Investors Inc. (3)                    610,900 shares            2.81%
One Corporate Center                        (sole voting and
Rye, NY  10580                              investment power)

Gemini Capital Management Ltd. (3)          35,500 shares             0.17%
c/o Appleby, Spurling & Kempe               (sole voting and
Cedar House, 41 Cedar Avenue                investment power)
Hamilton HM12 Bermuda


(1) As of September 21, 1999, the DeWitt Wallace-Reader's Digest
   Fund, Inc. (the "DeWitt Wallace Fund") also owned 5,942,240
   shares of Class A Nonvoting Common Stock, which, together with
   its holding of Class B Voting Common Stock, represented 12.71%
   of the total outstanding common stock of the Company.  The
   Lila Wallace-Reader's Digest Fund, Inc. (the "Lila Wallace
   Fund" and, together with the DeWitt Wallace Fund, the "Funds")
   also owned 2,314,558 shares of Class A Nonvoting Common Stock,
   which, together with its holding of Class B Voting Common
   Stock, represented 9.35% of the total outstanding common stock
   of the Company.  The Company and the Funds have completed an exchange
   of shares pursuant to a Share Exchange Agreement dated as of
   September 24, 1999 as described in Proposal No. 5 below.

(2) State Street Bank and Trust Company ("State Street") is
   trustee of the Trust created by the Trust Agreement amended
   and restated as of July 1, 1992 between The Reader's Digest
   Association, Inc. and State Street, as trustee, relating to
   The Reader's Digest Employee Ownership Plan and the 401(k)
   Partnership (the "Employee Ownership/401(k) Plan").  According
   to the Schedule 13G filed with the Securities and Exchange
   Commission by State Street in such capacity, State Street may
   be deemed to have shared voting and shared dispositive power
   over the shares listed, but has disclaimed beneficial
   ownership of all such shares.

(3) As reported on a Schedule 13D filed with the Securities
   and Exchange Commission by Mario J. Gabelli, Marc J. Gabelli
   and various entities that either one directly or indirectly
   controls or for which either one acts as chief investment
   officer.

     Each of the Funds has five members and a board consisting of
five directors.  Ms. DeVita and Messrs. Grune and Silas, who are
Directors of the Company, are also members and directors of each
of the Funds.

Directors, Nominees and Executive Officers

     The following table shows, as to the current Directors and
nominees individually, the Named Executive Officers (as listed in
the Summary Compensation Table) and the current Directors and
executive officers of the Company as a group, the equity
securities of the Company that were beneficially owned by them as
of September 21, 1999 (except as otherwise noted below).

                                                      Shares of
                                                      Class A Nonvoting
                Name of beneficial owner(1)(2)        Common Stock

           Thomas O. Ryder                            1,010,500(3)(4)
           Lynne V. Cheney                            3,380
           M. Christine DeVita                        3,200
           George V. Grune                            193,100(5)
           James E. Preston                           6,200
           Lawrence R. Ricciardi                      3,250
           C.J. Silas                                 3,200
           William J. White                           6,200
           Ed Zschau                                  1,950
           M. John Bohane                             52,477(3)
           Gregory G. Coleman                         90,414(3)
           George S. Scimone                          85,564(3)
           Christopher P. Willcox                     79,350(3)
           All current Directors, nominees and
           executive officers as a group
           (20 persons)                               1,694,837(3)(4)(5)

(1)"Beneficial ownership" has been determined in accordance
   with rule 13d-3 under the Securities Exchange Act of 1934.
   Each Director, nominee or officer had sole voting and
   investment power over the shares shown, except as noted below.
   Mr. Ryder beneficially owned 1.17% of the total outstanding
   shares of Class A Nonvoting Common Stock.  Each other
   Director, nominee or Named Executive Officer beneficially
   owned less than 1% of the total outstanding shares of Class A
   Nonvoting Common Stock.  All Directors, nominees and executive
   officers as a group owned 1.97% of the total outstanding
   shares of Class A Nonvoting Common Stock.

(2) Other than as indicated in footnote 3 below, no Director,
   nominee or executive officer holds any shares of Class B
   Voting Common Stock or any shares of preferred stock of the
   Company.   Ms. DeVita and Messrs. Grune and Silas are members
   and directors of the Funds, which together beneficially own
   10.01% of the Class A Nonvoting Common Stock and 71.38% of the
   outstanding Class B Voting Common Stock.  See "Principal
   Stockholders."

(3) Includes shares of Class A Nonvoting Common Stock underlying
   presently exercisable stock options as follows: Mr. Ryder,
   652,500; Mr. Bohane, 42,000; Mr. Coleman, 80,975; Mr. Scimone,
   75,025; Mr. Willcox, 72,650; and all Directors, nominees and
   current executive officers, 1,051,775.  Includes restricted
   shares of Class A Nonvoting Common Stock as follows: Mr. Ryder,
   238,668; Mr. Bohane, 9,500; Mr. Coleman, 6,700; Mr. Scimone,
   7,000; Mr. Willcox, 6,700; and all Directors, nominees and
   current executive officers, 287,168.  See "Executive
   Compensation-Summary Compensation Table."  Does not include
   22,003 shares of Class B Voting Common Stock over which members
   of the group have voting authority as a result of their
   participation in the Employee Ownership/401(k) Plan.

(4) Includes 470,000 shares underlying options held by The
   Thomas O. Ryder 1998 Family Trusts.

(5) Includes 25,000 shares owned by the Grune Family
   Foundation, as to which Mr. Grune disclaims beneficial
   ownership.

                     EXECUTIVE COMPENSATION


Summary Compensation Table

     The following table sets forth information for each of the
fiscal years ended June 30, 1999, 1998 and 1997 concerning the
compensation of the individuals whose compensation is required to
be disclosed pursuant to Securities and Exchange Commission
regulations (collectively, the "Named Executive Officers").
<TABLE>
<CAPTION>

                                              Annual compensation     Long-term compensation          Pay-
                                                                           Awards(1)                  outs
                                    Fiscal
                                    Year                              Restricted       Options/       LTIP   All
Name and principal position         Ended                             stock            SARs           pay-   Other
                                    June 30   Salary     Bonus        awards           #              outs   Compensation(2)

<S>                                  <C>      <C>        <C>          <C>              <C>            <C>    <C>
Thomas O. Ryder                      1999     $700,000   $1,328,750           $0               0      $0     $354,550(5)
Chairman and Chief Executive         1998     $131,923           $0   $9,218,500(4)    1,080,000      $0           $0

M. John Bohane                       1999     $483,077     $409,450           $0         680,000      $0       $4,550
President, Global Books and          1998     $330,769     $142,000     $255,906(7)      100,000      $0       $6,084
Home Entertainment and Senior

Gregory G. Coleman                   1999     $381,231     $292,600           $0          44,100      $0       $4,550
President, U.S. Magazine             1998     $347,923     $165,500     $180,481(7)       60,000      $0       $6,084
Publishing and Senior Vice

George S. Scimone                    1999     $349,000     $292,600           $0          44,100      $0       $4,550
Senior Vice President and            1998     $330,538      $89,200     $188,563(7)       84,000      $0       $6,084
Chief Financial Officer (9)          1997     $271,808           $0                            0(10)  $0      $75,838(11)

Christopher P. Willcox               1999     $315,769     $280,800           $0          44,100      $0       $4,550
Senior Vice President and            1998     $265,000      $83,100     $180,481(7)       84,000      $0       $6,084
Editor-in-Chief, Reader's            1997     $265,000           $0                            0(10)  $0       $7,000
Digest Magazine
</TABLE>

(1)  All awards are made in or with respect to shares of Class A
Nonvoting Common Stock.

(2)   Consists of amounts contributed by the Company to the
Employee Ownership/401(k) Plan for the accounts of the Named
Executive Officers, except as otherwise noted below.

(3)   Mr. Ryder joined the Company as Chairman of the Board and
Chief Executive Officer in April 1998.

(4)   Represents 358,000 shares of restricted stock granted in
connection with the commencement of Mr. Ryder's employment.
These shares vest as follows:  59,666 shares on September 30,
1998, 59,666 shares on each of December 31, 1998 and 1999, and
89,501 shares on each of June 30, 2000 and 2002.  Mr. Ryder is
entitled to retain dividends paid on these shares.  The
restricted stock shown in the table is valued at the closing
price of the Class A Nonvoting Common Stock on the NYSE on April
28, 1998, the date of grant.  As of June 30, 1999, Mr. Ryder held
an aggregate of 238,668 shares of restricted stock, valued at
$9,487,053, based on the closing price of the Class A Nonvoting
Common Stock on the NYSE on that date.  See "Employment
Agreements."

(5)   Includes a $350,000 payment made on September 14, 1998 to
replace a forfeited bonus opportunity from Mr. Ryder's previous
employer.  See "Employment Agreements."

(6)    Mr. Bohane, who served as President, Direct Marketing of
the Company until April 1991, returned to the Company as a Senior
Vice President of the Company and President, International
Operations in September 1997.  Mr. Bohane became President,
Global Books and Home Entertainment in July 1998.

(7)   Represents shares of restricted stock.  These shares vest
on April 9, 2000, the second anniversary of their grant.  Holders
of these shares are entitled to retain dividends paid on these
shares.  The restricted stock shown in the table is valued at the
closing market price of the Class A Nonvoting Common Stock on the
NYSE on the date of grant.  As of June 30, 1999, the Named
Executive Officers held the shares of restricted stock shown in
the table, which were valued as follows, based on the closing
price of the Class A Nonvoting Common Stock on the NYSE on that
date: Mr. Bohane, $377,625; Mr. Coleman, $266,325; Mr. Scimone,
$278,250; and Mr. Willcox, $266,325.

(8)   Mr. Coleman, who is currently a Senior Vice President of
the Company and President, U.S. Magazine Publishing, was Senior
Vice President and Worldwide Publisher from October 1997 to July
1998.

(9)   Mr. Scimone, who is currently Senior Vice President and
Chief Financial Officer, was Vice President and Chief Financial
Officer from September 1997 to July 1998, Vice President of the
Company and President of Reader's Digest U.S.A. from November
1996 to September 1997, and Vice President and Corporate
Controller from September 1995, when he joined the Company, to
November 1996.

(10)   No options or SARs were awarded in 1997 to executive
officers who had previously received multi-year grants.

(11)   Consists of $63,333 in incentive compensation paid in
connection with Mr. Scimone's commencement of employment and
$12,505 in tax reimbursement related to relocation.


Stock Options and SARs Granted in Last Fiscal Year

     The following table sets forth information concerning stock
options and stock appreciation rights granted during the fiscal
year ended June 30, 1999 to the Named Executive Officers.

<TABLE>
<CAPTION>
                                          Individual grants
                                                                                          Potential realizable
                                         Percent                                 value at assumed annual rates of stock
                                         of total                              price appreciation for option/SAR term(2)
                                         options/
                               Option    SARs        Exercise
                               s/        granted to  or
                               SARs      employees   Base     Expiration
          Name                 granted   in fiscal   price        Date     0%          5%(3)            10%(4)
                               (#)(1)    year        ($/sh)

 <S>                         <C>          <C>       <C>      <C>           <C>   <C>             <C>
 Thomas O. Ryder                  0(5)                                                 $0                $0

 M. John Bohane              68,000       2.68%     18.97     9/20/08      $0    $811,240        $2,055,640

 Gregory G. Coleman          44,100       1.74%     18.97     9/20/08      $0    $526,113        $1,333,143

 George S. Scimone           44,100       1.74%     18.97     9/20/08      $0    $526,113        $1,333,143

 Christopher P. Willcox      44,100       1.74%     18.97     9/20/08      $0    $526,113        $1,333,143

 All Common                   --            --       --          --        $0    $1,284,779,639  $3,255,883,857
 Stockholders(6)
</TABLE>

(1) All options and SARs are granted with respect to Class A
   Nonvoting Common Stock.  The options vest with respect to 25% of
   the related shares on each of  the first four anniversaries of
   the grant date.

(2) The values shown are based on the assumed hypothetical
   compound annual appreciation rates of 5% and 10% prescribed by
   Securities and Exchange Commission rules.  These hypothetical
   rates are not intended to forecast either the future
   appreciation, if any, of the price of Class A Nonvoting Common
   Stock or the values, if any, that may actually be realized upon
   such appreciation, and there can be no assurance that the
   hypothetical rates will be achieved.  The actual value realized
   upon exercise of an option or SAR will be measured by the
   difference between the price of the Class A Nonvoting Common
   Stock and the exercise price on the date the option or SAR is
   exercised.

(3) For the values stated in this column to be realized, the
   price of the Class A Nonvoting Common Stock would have to
   appreciate from $18.97 to $30.90 during the 10-year option term.

(4) For the values stated in this column to be realized, the
   price of the Class A Nonvoting Common Stock would have to
   appreciate from $18.97 to $49.20 during the 10-year option term.

(5) No stock options were granted to Mr. Ryder during fiscal
   1999 as a result of the grants he received in April 1998 in
   connection with his employment.

(6) For "All Common Stockholders," the potential realizable values
   have been calculated on the basis of the same price at which
   stock options and SARs were granted to the Named Executive
   Officers and on the basis of the total number of shares of
   Class A Nonvoting Common Stock and Class B Voting Common
   Stock outstanding on June 30, 1999.  An increase in the price
   of the Class A Nonvoting Common Stock will benefit all
   holders of such stock and all option holders commensurately.

Aggregated Option/SAR Exercises in Last Fiscal Year and Fiscal
Year-End Option/SAR Values

     The following table sets forth information concerning stock
options and SARs exercised during the fiscal year ended June 30,
1999 and the fiscal year-end value of unexercised options and
SARs for the Named Executive Officers.
<TABLE>
<CAPTION>
                                                   Number of unexercised         Value of unexercised
                                                  options/SARs at fiscal       in-the-money options/SARs
                         Shares                          year end                 at fiscal year end
                       acquired on     Value
         Name           Exercise     Realized    Exercisable  Unexercisable   Exercisable   Unexercisable
 <S>                       <C>          <C>        <C>            <C>        <C>           <C>
 Thomas O. Ryder           --           --         652,500        427,500    $9,193,725    $6,023,475

 M. John Bohane            --           --          12,500        105,500      $228,500    $2,098,540

 Gregory G. Coleman        --           --          62,450         90,850      $185,557    $1,327,698

 George S. Scimone         --           --          26,250        115,050      $210,784    $1,548,749

 Christopher P. Willcox    --           --          51,125         88,200      $191,940    $1,492,218
</TABLE>


Long-Term Incentive Plans - Awards in Last Fiscal Year

The following table sets forth information concerning long-term
incentive plan awards made during the fiscal year ended June 30,
1999 to each of the Named Executive Officers.

<TABLE>
<CAPTION>

                                            Performance      Estimated future payouts under non-stock
                           Number of        or other               price- based plans
                             shares,        period until
                               units        maturation or
          Name              or other          payout         Threshold(2)  Target(2)  Maximum(2)
                           rights(1)
 <S>                           <C>       <C>                  <C>         <C>        <C>
 Thomas O. Ryder               17,889    7/1/98 - 6/30/00     8.945       17,889     53,667
                               17,889    7/1/98 - 6/30/01     8.945       17,889     53,667

 M. John Bohane                10,733    7/1/98 - 6/30/00     5,367       10,733     32,199
                               10,733    7/1/98 - 6/30/01     5,367       10,733     32,199

 Gregory G. Coleman            5,581     7/1/98 - 6/30/00     2,791        5,581     16,743
                               5,581     7/1/98 - 6/30/01     2,791        5,581     16,743

 George S. Scimone             5,581     7/1/98 - 6/30/00     2,791        5,581     16,743
                               5,581     7/1/98 - 6/30/01     2,791        5,581     16,743

 Christopher P. Willcox        5,581     7/1/98 - 6/30/00     2,791        5,581     16,743
                               5,581     7/1/98 - 6/30/01     2,791        5,581     16,743

</TABLE>

(1) Represents awards of Performance Shares under the 1994 Key
   Employee Long Term Incentive Plan.  Performance Shares are
   awards of shares of Class A Nonvoting Common Stock (subject to
   such transfer restrictions and other restrictions as the
   Compensation and Nominating Committee may determine) or the
   value of such shares based on the average closing price of the
   Class A Nonvoting Common Stock over the last 20 trading days
   of the applicable Performance Cycle.

(2) Threshold, target or maximum award payouts are based on the
   Company's achievement during the Performance Cycle of
   performance goals relating to reengineering, operating income
   and earnings per share objectives.

Retirement Plans

     The Company maintains The Reader's Digest Association, Inc.
Retirement Plan (the "Qualified Retirement Plans"), which
provides benefits for eligible employees.  Through June 30, 1999,
the Qualified Retirement Plan was structured as a traditional
defined benefit plan with benefits determined primarily by
average final compensation and years of service.  Effective July
1, 1999, the Qualified Retirement Plan was amended so that the
present value of accrued benefits under the Qualified Retirement
Plan was converted to a cash balance account.

     Under the amended Qualified Retirement Plan, each
participant's account is credited with a percentage of the
participant's base pay paid in that month.  The percentage is
determined by the age of the participant.  The following table
shows the percentages used to determine credits at the ages
indicated.

                      Age               Percentage
                     Under 30            3%
                     30-34               4%
                     35-39               5%
                     40-44               6%
                     45-49               8%
                     50-54               10%
                     Over 54             12%

As of July 1, 1999 the ages of the Named Executive Officers were
the following:  Mr. Ryder, 55; Mr. Bohane, 63; Mr. Coleman, 45;
Mr. Scimone, 52; and Mr. Willcox, 52.

In addition, each participant's cash balance account is credited
with interest on a monthly basis.  The amount of interest is
computed by multiplying the value of the cash balance account as
of the beginning of the month by the average yield on one-year
Treasury Constant Maturities during the thirteen weeks ending
with the last Friday of the preceding calendar quarter plus 100
basis points divided by 12.  For the second calendar quarter of
1999, the monthly interest credit is 0.4883 percent.

Amounts calculated under the retirement formula that exceed the
limits under the Internal Revenue Code of 1986, as amended (the
"Internal Revenue Code"), will be paid under the Excess Benefit
Retirement Plan of The Reader's Digest Association, Inc. (the
"Excess Benefit Plan") from the Company's assets.

     At retirement or other termination of employment, an amount
equal to the vested balance then credited to the account is
payable to the participant in the form of an immediate or
deferred lump sum or an equivalent annuity. The estimated annual
benefits payable under the Qualified Retirement Plan and the
Excess Benefit Plan at normal retirement age for each of the
Named Executive Officers is as follows:  Mr. Ryder, $130,541; Mr.
Bohane, $276,150; Mr. Coleman, $211,941; Mr. Scimone, $104,018
and Mr. Willcox, $151,481.

Effective July 1, 1992, the Company adopted The Reader's Digest
Executive Retirement Plan (the "1992 Executive Retirement Plan").
Benefits under the 1992 Executive Retirement Plan are based on
compensation (consisting of salary and bonus) and years of
service.  Benefits are reduced by benefits payable under the
Qualified Retirement Plan, the Excess Benefit Retirement Plan and
certain other Company-provided retirement benefits.  Because of
the nature of the interdependency among the 1992 Executive
Retirement Plan, the Qualified Retirement Plan and the Excess
Benefit Plan, it is not possible to present estimated benefits
under the 1992 Executive Retirement Plan in tabular format.
Benefits payable under the 1992 Executive Retirement Plan, after
the reductions for benefits payable under other plans, are
currently estimated at $755,210 for Mr. Ryder, $29,133 for Mr.
Bohane, $70,769 for Mr. Coleman, $107,935 for Mr. Scimone, and
$55,789 for Mr. Willcox.  These amounts are based on the
assumption that payment under the 1992 Executive Retirement Plan
will commence upon retirement at age 65, that the 1992 Executive
Retirement Plan will continue in force in its present form and
that benefits will be paid in the form of a single life annuity.

The Company is a party to supplemental retirement benefit
agreements with certain key employees.  Pursuant to the agreement
with Mr. Bohane, he is receiving a benefit of $38,360 for 15
years from his original early retirement date of August 1991.
The Company has agreed to pay death benefits under such
agreements.  The agreement with Mr. Coleman provides that he will
receive supplemental retirement benefits of $75,926 per year for
15 years at age 65.

Employment Agreements

On April 28, 1998, the Company entered into an employment
agreement with Mr. Ryder as Chairman of the Board and Chief
Executive Officer of the Company (the "Ryder Agreement").  The
Ryder Agreement has an initial term of three years, which may be
terminated earlier under certain circumstances.  At the end of
the initial three-year period, the term is subject each year to
an automatic extension of one year unless one party notifies the
other of its intent to terminate the Ryder Agreement.

     As reimbursement for the compensation and benefits that Mr.
Ryder forfeited upon termination of his employment with his
previous employer, Mr. Ryder received the following upon
execution of the Ryder Agreement:  (i) stock options in respect
of 470,000 shares of Class A Nonvoting Common Stock, which were
fully vested and exercisable as of the date of grant; (ii) stock
options in respect of 360,000 shares of Class A Nonvoting Common
Stock, which become vested and exercisable with respect to one-
third of such shares on each of the first three anniversaries of
the grant date; and (iii) 358,000 shares of restricted Class A
Nonvoting Common Stock, of which 59,666 shares will vest on
September 30, 1998, 59,666 shares will vest on each of December
31, 1998 and December 31, 1999 and 89,501 shares will vest on
each of June 30, 2000 and June 30, 2001 (collectively, the
"Replacement Equity Compensation").  All of the stock options
have an exercise price of $25.66 per share, the fair market value
for such shares on April 28, 1998, the date of grant.  Mr. Ryder
also received a cash payment of $350,000 on September 14, 1998 to
replace the bonus opportunity he forfeited in respect of the
first six months of calendar 1998.

Pursuant to the Ryder Agreement, Mr. Ryder will receive an
annual base salary of $700,000 and an annual bonus under the
Company's annual incentive compensation plan.  As provided for
under the Ryder Agreement, on April 28, 1998, Mr. Ryder received
stock options in respect of 250,000 shares of Class A Nonvoting
Common Stock at an exercise price of $25.66 per share, the fair
market value for such shares on the date of grant.  In accordance
with the Company's current policy, the stock options become
vested and exercisable with respect to one-fourth of such shares
on each of the first four anniversaries of the date of grant.
Future awards of stock options will be granted to Mr. Ryder at
the discretion of the Compensation and Nominating Committee as
part of the Company's annual stock option program.  Under the
Ryder Agreement, Mr. Ryder is entitled to all of the employee
benefits, fringe benefits and perquisites provided by the Company
to other senior executives.

The Agreement provides that in the event Mr. Ryder's employment
is terminated by the Company without "cause" or by Mr. Ryder with
"good reason" (a "Qualifying Termination"), the Company will pay
to Mr. Ryder an amount in cash equal to three times base salary
plus two times annual bonus.  The latter component of the
severance payment must equal the greater of  (i) the highest
annual bonus paid to Mr. Ryder during the three years preceding
his termination and (ii) the originally approved target amount of
the highest award under the Management Incentive Compensation
Plan outstanding on the date of termination.  In the event Mr.
Ryder's employment is terminated as the result of his death or
"disability," all of his outstanding and unvested stock options
and restricted stock shall become immediately vested.  In the
event of a Qualifying Termination, all of his stock options and
shares of restricted stock that are unvested as of the date of
such termination will continue to vest during the two-year period
immediately following the date of termination.  In addition, to
the extent unvested, the last tranche of the Replacement Equity
Compensation shall vest as of the last day of such two-year
period.  If Mr. Ryder's employment is terminated other than by
the Company for cause or by Mr. Ryder without good reason, Mr.
Ryder and his beneficiaries will be entitled to continued welfare
benefits for a period of two years.

Under the Ryder Agreement, if Mr. Ryder's employment is
terminated on or after age 60 for any reason other than for
cause, the Company must pay Mr. Ryder (or, if the event of
termination is his death, his estate) an amount equal to the
difference between (x) the monthly retirement benefit Mr. Ryder
would accrue (without regard to vesting) under the Qualified
Retirement Plan, the Excess Benefit Retirement Plan and the
Executive Retirement Plan, or replacements for those plans, based
on his actual service with the Company plus, if Mr. Ryder's
employment is terminated either by the Company without cause or
by him for good reason, two years, and (y) the amount that he (or
his beneficiary) actually receives under such plans.  Any such
amount will be payable at the same time and in the same form as
such payments would have been made under the Qualified Retirement
Plan, but will not be subject to any requirements of vesting or
any forfeitures.  In the event Mr. Ryder's employment is
terminated prior to age 60 either by the Company without cause or
by Mr. Ryder for good reason, Mr. Ryder will be credited with two
additional years of credited service for all purposes (including
eligibility and vesting) under the Executive Retirement Plan.
If, after taking into consideration such additional credited
service, Mr. Ryder is not deemed to have been terminated after
the date on which his age plus years of service equals at least
65 (the "Early Retirement Date"), Mr. Ryder (or his beneficiary)
will receive a lump sum payment in the amount of the equivalent
actuarial value (as determined under the Qualified Retirement
Plan) of pension credits that would have been earned under the
Executive Retirement Plan through the end of the two-year
severance period.  If after taking into consideration the two
additional years of credited service, Mr. Ryder is deemed to have
been terminated after his Early Retirement Date (and, in fact,
was terminated prior to age 60), Mr. Ryder will receive a benefit
under the terms of the Executive Retirement Plan in the form of a
life annuity.  In the event Mr. Ryder's employment is terminated
prior to age 60 for any reason other than by the Company without
cause or by Mr. Ryder for good reason, Mr. Ryder will be entitled
to receive benefits under the terms of the Qualified Retirement
Plan, the Excess Benefit Retirement Plan and the Executive
Retirement Plan that generally apply to other senior executives.

The Ryder Agreement also provides that Mr. Ryder will be a
participant in the Severance Plan and the Income Continuation
Plan described below under "Severance Arrangements" and "Income
Continuation Plan."  Benefits paid under those plans will be
credited against termination benefits payable under the Ryder
Agreement.

Under the terms of The Reader's Digest Association, Inc. 1989
Key Employee Long Term Incentive Plan and The Reader's Digest
Association, Inc. 1994 Key Employee Long Term Incentive Plan (the
"1994 Long Term Incentive Plan"), in the event of a "change in
control" of the Company, all unvested stock options held by Mr.
Ryder will become immediately vested and exercisable and all
restrictions on shares of restricted stock held by Mr. Ryder will
immediately lapse.  All of the stock options and restricted stock
held by Mr. Ryder as of the record date were granted under the
1994 Long Term Incentive Plan.  Under both the 1994 Long Term
Incentive Plan and the Ryder Agreement, benefits to which Mr.
Ryder becomes entitled in connection with a change in control
will be reduced to the extent necessary to prevent any portion of
those benefits from being considered "excess parachute payments"
under Section 280G of the Internal Revenue Code, when considered
alone or in combination with any payments otherwise payable to
Mr. Ryder upon a change in control.

Severance Arrangements

The Company's Severance Plan covers all U.S. corporate employees
and the amount of the benefits is dependent upon the employee's
grade level and years of service.  Under the Severance Plan, any
of the Named Executive Officers whose employment is terminated by
the Company other than for "cause" (as defined), for death or
disability or in connection with certain change-of-control
events, will be entitled to receive severance payments in the
amount of four weeks of base pay for each completed year of
service up to a maximum of 78 weeks of base pay with a minimum of
52 weeks of base pay.

The Company has entered into termination agreements with Messrs.
Bohane, Coleman, Scimone and Willcox and certain other key
employees of the Company.  Each agreement provides generally
that, if the employee's employment is terminated by the employee
for "good reason" or by the Company except for "cause" (as such
terms are defined in the agreement), the employee will be
entitled to receive for a severance period of two years from
termination (1) bi-weekly severance payments at the rate of the
employee's highest annual base salary within 12 months plus the
higher of the highest annual bonus within three years of
termination or the current annual bonus target and (2) benefits
equivalent to continued participation in the Employee
Ownership/401(k) Plan and all welfare employee benefit plans.
Each agreement also provides for the inclusion of the severance
period for purposes of credited service and age under the
Qualified Retirement Plan, the Excess Benefit Retirement Plan and
the 1992 Executive Retirement Plan and for the continued vesting
of stock option, stock appreciation rights, restricted stock,
performance units and other awards under the Company's long-term
incentive plans during the severance period, exercisability of
options and stock appreciation rights thereafter consistent with
termination by mutual agreement or retirement, and prorated
performance unit payments (to the extent performance goals are
met) based on service through the end of the severance period.
Benefits paid under the Severance Plan and under the Income
Continuation Plan discussed below will be credited against
benefits payable under each agreement.


Income Continuation Plan

Under The Reader's Digest Association, Inc. Income Continuation
Plan for Senior Management (the "Income Continuation Plan"), each
of certain officers and key employees of the Company, including
the Named Executive Officers, whose employment is terminated
involuntarily (other than for cause, disability, retirement or
death) within 24 months following a change in control of the
Company, or who terminates employment within 90 days following
constructive termination and within 24 months following a change
in control of the Company, will be entitled to receive a payment
of three full years' base annual salary in effect immediately
prior to termination or, if higher, immediately prior to the
change in control.  Any benefits payable under the Income
Continuation Plan will be reduced by any payments made under the
Severance Plan and any monthly retirement benefit actually paid
under the Qualified Retirement Plan.  A participant will also be
entitled to certain additional benefits, including a supplemental
payment equal to the difference between the participant's monthly
retirement benefits under the Qualified Retirement Plan, the
Excess Benefit Plan and the 1992 Executive Retirement Plan and
the amounts that would have been payable if the participant's
credited service under such plans had included the number of
months of benefit payments under the Income Continuation Plan
(reduced by any months of benefit under the Severance Plan).  In
addition, the participant will be entitled to receive a lump-sum
payment equal to three times the average of the three highest of
the five preceding annual cash bonuses awarded to the
participant.  Benefits under the Income Continuation Plan will be
reduced to the extent necessary to prevent any portion of such
benefits from being considered "excess parachute payments" under
Section 280G of the Internal Revenue Code, when considered alone
or in combination with any payments otherwise payable to the
participant upon a change in control.

     Stock options, SARs, performance units, performance shares,
restricted stock and other awards under The Reader's Digest
Association, Inc. Key Employee Long Term Incentive Plans also
generally become immediately vested upon a change in control.


       REPORT OF THE COMPENSATION AND NOMINATING COMMITTEE

Executive Compensation Philosophy

     The Company's executive compensation program is designed to
offer market competitive compensation opportunities, which are
tied to individual, financial and stock performance.  The
purposes of the program are to:

- - Retain and attract high caliber executive talent critical to
  the success of the Company.

- - Direct executive attention on performance measures that are
  important to stockholders.

- - Reward executives for performance improvement in financial
  measures, which lead to increases in the return to stockholders.

- - Promote stock ownership to foster commonality of interests
  between executives and stockholders.

     The Company's executive compensation philosophy is to
provide total compensation opportunities competitive with those
provided in the markets in which the Company competes for
business and for executive resources.  The principal objective of
the executive compensation program is to attract and retain top
caliber executive talent and to motivate and reward the
achievement of exceptional performance results.  The Company is
committed to placing a majority of total compensation at risk by
linking incentives to stock performance and to the achievement of
financial, operational and strategic goals.  In addition, the
program attempts to recognize and reward exceptional individual
contributions.

     The Company's incentive compensation programs for executive
officers are designed to reward participants on the basis of
individual and corporate performance that benefit the Company and
its stockholders.  The Compensation and Nominating Committee (the
"Committee") believes that it is desirable for executive
compensation to be deductible for federal income tax purposes,
but only to the extent that achieving deductibility is
practicable, consistent with the Company's overall compensation
objectives, and in the best interests of the Company and its
stockholders.  Accordingly, although the Committee retains
discretion to provide compensation programs intended to achieve
corporate goals regardless of tax deductibility, the Committee
may from time to time take appropriate action intended to qualify
compensation as "performance based" for tax deductibility as
within the meaning of Section 162(m) of the Internal Revenue Code
or action that results in the disqualification of compensation.


Executive Compensation Program Components

     The principal components of the executive compensation
program are: base salary, annual incentive bonus and long-term
incentive compensation.  The Company annually reports to the
Committee on the competitiveness of the level and structure of
total annual executive compensation, specifically, as it compares
to that of a selected group of peer companies with which the
Company competes for business and for executive talent. These
peer companies include but are not limited to those media and
publishing companies reflected in the performance graph appearing
elsewhere in this Proxy Statement.  The Company regularly
receives advice from an independent compensation consultant in
structuring compensation plans and setting compensation levels.
Periodically, the Committee meets with an outside consultant to
assess the competitiveness of the executive compensation program
and its effectiveness in linking pay to total stockholder return.

Base Salary

     Base salaries are targeted at the 50th percentile of
competitive market data.  Salary opportunities are set by annual
comparison to external rates of pay for comparable positions.
Annually, the Committee reviews and approves individual salary
adjustments for executive officers and members of senior
management.  Salary increases are based on a consideration of
individual performance and competence, value-added contributions,
changes in responsibility, as well as general movement in
external salary levels.  Decisions regarding salary adjustments
for executive officers and senior management are consistent with
the salary increase guidelines in effect for all employees,
established each year by the Company.  The annual salary increase
guidelines are consistent with competitive salary management
practices.  It is the Committee's belief that base salary
increases should not be the primary source of compensation growth
for senior executives.

     Following a competitive review of senior management total
compensation, and taking into account performance and individual
contributions, the Committee approved base salary adjustments for
fiscal 1999 for executive officers and certain members of senior
management.  The increases were in line with competitive salary
movement and were in accordance with the Company's annual salary
increase guidelines.

Annual Bonus

     Annual performance incentives are designed to reinforce the
Company's risk/reward orientation, and to focus the attention of
participants on achieving performance targets.  Annual bonus
targets under the Management Incentive Compensation Plan (MIP)
are set at the 50th percentile of competitive practice of peer
companies.  Annual bonus targets vary by position and level of
responsibility.  The primary purpose of these awards is to
deliver competitive compensation for achieving Company and
business unit financial objectives and individual performance
goals, which the Committee believes are primary determinants of
share price over time.  Incentive opportunity under the MIP has
both upside potential and downside risk.  The upside potential -
up to 150% of target - can be attained if performance goals are
substantially outperformed.  The downside risk is that no
payments are made for performance results that fall below an
acceptable threshold.  In addition, a total Company performance
threshold must be met for any awards to be made under the MIP.
The corporate performance threshold ensures that an acceptable
level of operating results is achieved before any awards are paid
to participants.

     The Committee establishes an annual incentive pool equal to
aggregate incentive targets.  The amount available for the
purpose of funding the incentive pool is determined after
consideration of the annual performance of the Company and
individual business units measured against the operating income
goals (on a currency neutral basis) established by the Committee
at the start of the fiscal year.  If the Company and individual
business units achieve or exceed the goals, the incentive pool
increases up to 150% of aggregate target awards.  If Company and
business unit performance fall below the performance threshold,
no awards are funded.  Once the overall pool is determined,
individual awards are decided based upon a combination of
business unit financial performance and a review of individual
performance against annual goals, which include financial,
operational and strategic management objectives.  Individual
awards may range from 0% - 150% of targeted levels and are made
in the sole discretion of the Committee.

     For fiscal 1999, payout of target annual bonus opportunities
was dependent upon achieving significant operating income and
earnings per share targets.  After reviewing the Company's
overall performance in relation to the goals established by the
Committee at the start of the year, the Committee determined that
total Company performance was considerably above targeted
performance levels.  The Committee, therefore, approved annual
bonuses under the MIP for executive officers and members of
senior management that reflected the strong performance results
achieved.  Individual award determinations also took into account
the significance and impact of individual contributions to the
Company's overall performance results in 1999.


Long-Term Incentive

     The purpose of the long-term incentive component is to
closely align the long-term interests of executives with those of
shareholders.  The long-term incentive program is designed to
deliver long-term incentive compensation at the top of the third
quartile of general industry long-term incentive compensation
levels, with an opportunity to earn superior long-term
compensation when exceptional performance is achieved.  The long-
term incentive component consists of two elements:  stock options
and the Long-Term Incentive Plan (LTIP), a new multi-year
performance plan for senior executives, which is discussed in
more detail later in this Report.  Stock options make up the
majority of the total long-term incentive component for senior
executives; the LTIP closes the gap between median and upper
quartile competitive long-term incentive opportunities.

     The annual Stock Option Program reinforces the Company's
long-term performance orientation and provides the opportunity
for participants to share in the value created for stockholders.
The annual stock option grant, in combination with base salary
and the annual bonus, reflects the Company's philosophy of
targeting these elements of compensation at the 50th percentile
of the competitive market, with an opportunity to exceed this
targeted competitive pay position if stock performance exceeds
expectations.

     The annual stock option guidelines for executive officers
and senior management were increased in 1999 to ensure the
Company continues to maintain its long-term competitive position.
Individual grants are based on position and level of
responsibility, as well as individual performance.  Eligible
participants include top management and other senior managers
responsible for implementing operational plans designed to
achieve the Company's long-term strategic objectives as approved
by the Board of Directors.

     In 1999, the Committee approved the new LTIP for a limited
group of top executives.  Performance shares or share
equivalents, are awarded at the beginning of multi-year
performance cycles.  Awards for the 1999-2000 performance cycle
are tied to achieving two-year reengineering milestones,
critically important to achieving a turnaround in the Company's
performance.  Awards for the 1999-2001 cycle are tied to
achieving cumulative operating income and earnings per share
goals.  Payouts at the completion of a cycle will be made in cash
and will be based on the extent to which the performance goals
are achieved.  The value of awards will be based on the stock
price at the end of the performance cycle, further strengthening
the linkage between executive incentives and shareholder value
creation. The Committee believes that the LTIP, in combination
with stock options, comprise a total long-term incentive
component that underscores the Company's commitment to aligning
management incentives with the return delivered to stockholders.

Fiscal 1999 Chief Executive Officer Compensation

     The compensation of the Company's Chief Executive Officer is
based on the same factors as compensation for other executive
officers.  In setting the Chief Executive Officer's target annual
compensation, the Committee seeks to be competitive with chief
executive officer compensation in peer companies, and to place at
least 60% of the Chief Executive Officer's compensation at risk
by linking pay to the achievement of the Company's annual and
long-term financial and operating goals and the performance of
the Company's Class A Nonvoting Common Stock.

     After the close of fiscal 1999, the Committee reviewed the
extent to which the financial goals established for the year were
attained, and assessed Mr. Ryder's personal contributions to the
year's strong performance results.  In determining Mr. Ryder's
fiscal 1999 annual bonus, the Committee considered a number of
important accomplishments including, but not limited to, the
significant operating profit improvement, and the substantial
progress made in pursuing new business opportunities designed to
expand the core business and grow the customer base.  In
recognition of Mr. Ryder's efforts in restoring financial and
operational health, and his outstanding leadership in positioning
the Company for future growth and profitability, the Committee
awarded Mr. Ryder a bonus slightly above the guideline range
provided for under the Management Incentive Plan.

     No stock options were awarded to Mr. Ryder during fiscal
1999 because of the grants he received upon his employment in
April 1998.  The Committee awarded Mr. Ryder performance shares
for the 1999-2000 and 1999-2001 performance cycles under the new
Long-Term Incentive Plan.  The number of shares granted is
consistent with the award guidelines established for participants
in the new Long-Term Incentive Plan.


                                The Compensation and Nominating
                                Committee:

                                C.J. Silas, Chairman
                                James E. Preston
                                William J. White


                       PERFORMANCE GRAPHS

The following graph compares the total return to stockholders
(stock price plus reinvested dividends) on a $100 investment in
each of the following:  the Company's Class A Nonvoting Common
Stock, the S&P 500 Stock Index and the Dow Jones Media-Publishing
Group Index for the year ended June 30, 1999.

[PERFORMANCE GRAPH APPEARS HERE]


                                        June 30,      June 30,
                                         1998          1999

 The Reader's Digest Association, Inc.  100.00        148.52
 Dow Jones Media-Publishing Group       100.00        103.60
 S&P 500                                100.00        122.76

The following graph compares the total return to stockholders
(stock price plus reinvested dividends) on a $100 investment in
each of the following:  the Company's Class A Nonvoting Common
Stock, the S&P 500 Stock Index and the Dow Jones Media-Publishing
Group Index from June 30, 1994 through June 30, 1999.

[PERFORMANCE GRAPH APPEARS HERE]

<TABLE>
<S>                                     <C>         <C>         <C>         <C>       <C>        <C>
                                        June 30,    June 30,    June 30,    June 30,  June 30,   June 30,
                                        1994        1995        1996        1997      1998       1999

The Reader's Digest Association, Inc.   100.00      110.22      110.24      78.74      77.05     114.44
Dow Jones Media-Publishing Group        100.00      114.12      143.74      182.74    250.03     259.03
S&P 500                                 100.00      126.03      158.77      213.84    278.31     341.66
</TABLE>

 PROPOSAL NO. 2--APPROVAL OF AMENDMENT OF THE 1994 KEY EMPLOYEE
    LONG TERM INCENTIVE PLAN TO INCREASE THE NUMBER OF SHARES
                      AVAILABLE FOR AWARDS

     In August 1999, the Compensation and Nominating Committee
and the Board of Directors approved the amendment, subject to
stockholder approval, of The Reader's Digest Association, Inc.
1994 Key Employee Long Term Incentive Plan (the "1994 Long Term
Incentive Plan") to increase the number of shares of Class A
Nonvoting Common Stock available for stock-based awards from
10,800,000 shares to 17,300,000, since only 854,320 shares
currently remain available for awards prior to this amendment.
The purpose of the amended 1994 Long Term Incentive Plan is to
enable the Company to offer key employees of the Company and its
designated subsidiaries performance-based stock and cash
incentives and other equity interests in the Company and other
incentive awards, thereby attracting, retaining and rewarding
such key employees, and strengthening the mutuality of interests
between key employees and the Company's stockholders.  This
proposal is being submitted to stockholders by the Board of
Directors of the Company.

Types of Awards

     Awards under the amended 1994 Long Term Incentive Plan
("Awards") may consist of Stock Options (which may be Incentive
Stock Options or Non-Qualified Stock Options), Stock Appreciation
Rights (which may be Tandem Stock Appreciation Rights or Non-
Tandem Stock Appreciation Rights), Restricted Stock, Performance
Shares, Performance Units and Other Stock-Based Awards.  No
Awards may be made under the amended 1994 Long Term Incentive
Plan after February 11, 2004.

Administration; Amendment and Termination

     The amended 1994 Long Term Incentive Plan is administered
and interpreted by a committee of the Company's Directors (the
"Committee"), currently comprised of the members of the Company's
Compensation and Nominating Committee.  The Committee's broad
powers include authority, within the limitations provided in the
amended 1994 Long Term Incentive Plan, to select the eligible
employees to receive Awards, to determine the type, amount and
terms and conditions of Awards and to construe and interpret and
correct defects, omissions and inconsistencies in the amended
1994 Long Term Incentive Plan and agreements relating thereto.

     The Board of Directors may at any time and from time to time
amend, suspend or terminate the amended 1994 Long Term Incentive
Plan in whole or in part, provided, however, that, unless
required by law, no amendment may impair the rights of a
participant with respect to outstanding Awards without the
participant's consent.  Moreover, without the approval of the
stockholders, no amendment may be made that would (i) increase
the aggregate number of shares of Class A Nonvoting Common Stock
that may be issued, (ii) change the definition of eligible
employees, (iii) decrease the option price of any Stock Option to
less than 100% of the fair market value on the date of grant for
an Incentive Stock Option or to less than 85% of the fair market
value on the date of grant for a Non-Qualified Stock Option, or
(iv) extend the maximum option period under the amended 1994 Long
Term Incentive Plan.

Eligibility

     Key employees of the Company and its designated subsidiaries
as determined by the Committee, including the Company's executive
officers, are eligible to be granted Awards under the amended
1994 Long Term Incentive Plan.  Currently, approximately 900
employees are eligible to receive Awards under the amended 1994
Long Term Incentive Plan.

Shares Reserved

     The maximum number of shares that may be issued under the
amended 1994 Long Term Incentive Plan, as amended, or with
respect to which Non-Tandem Stock Appreciation Rights may be
granted is 17,300,000 shares of the Company's Class A Nonvoting
Common Stock, of which 9,945,680 shares have been issued and
208,100 shares are subject to Non-Tandem Stock Appreciation
Rights as of September 21, 1999.  Unexercised Options (except
those that relate to another Right or Award under the amended
1994 Long Term Incentive Plan that is exercised) that expire,
terminate or are canceled, or are settled other than in Class A
Nonvoting Common Stock, become again available for Awards under
the amended 1994 Long Term Incentive Plan.

     The number and kind of shares to which Awards under the
amended 1994 Long Term Incentive Plan, and the purchase price
thereof, are subject to appropriate adjustment in the event of
certain changes in the capital stock of the Company, including
stock dividends and splits, recapitalizations, reorganizations,
mergers, consolidations, split-ups, combinations or exchanges of
shares, and certain distributions, reclassifications and
warrants, options and rights offerings.

Stock Options

     Stock Options may be Incentive Stock Options, which are
intended to qualify under Section 422 of the Internal Revenue
Code, or Non-Qualified Stock Options, which are not intended to
so qualify.  The exercise price of an Incentive Stock Option may
not be less than 100% of the Fair Market Value of the Class A
Nonvoting Common Stock at grant and its term may not exceed 10
years from the date of grant.  The exercise price of a Non-
Qualified Stock Option may not be less than 85% of the Fair
Market Value at grant and its term may not exceed 10 years and
one day from the date of grant.  The Company intends that
compensation attributable to Stock Options with an exercise price
no less than 100% of the Fair Market Value of the underlying
stock on the date of grant will not be subject to the deduction
limitation of Section 162(m) of the Internal Revenue Code.  See
"U.S. Federal Income Tax Consequences."  So long as the Class A
Nonvoting Common Stock remains listed on the New York Stock
Exchange, "Fair Market Value" is the mean between the high and
low sales prices on the New York Stock Exchange on the applicable
date.  Unless determined by the Committee at grant, no Stock
Option may be exercised prior to the first anniversary of the
date of grant.  The Committee may substitute new Stock Options
for previously granted Stock Options having higher exercise
prices.

     A Stock Appreciation Right is the right to receive the
difference, either in cash or in Class A Nonvoting Common Stock,
between the fair market value of a share of Class A Nonvoting
Common Stock as of the date of exercise and as of the date of
award.  Tandem Stock Appreciation Rights are granted in
conjunction with all or part of a Stock Option and Non-Tandem
Stock Appreciation Rights are granted without reference to all or
part of a Stock Option.

     Generally, the term and exercisability of a Tandem Stock
Appreciation Right are the same as the related Stock Option, and
the Tandem Stock Appreciation Right may be exercised only by
surrendering the applicable portion of the related Stock Option.
The term and exercisability of a Non-Tandem Stock Appreciation
Right are determined by the Committee, but the term shall not
exceed 10 years and one day from the date of grant.

     The Committee may provide for Stock Options and Stock
Appreciation Rights to be exercisable in installments.  Except as
provided above, no Stock Option or Stock Appreciation Right may
be transferred by the recipient otherwise than by will or the
laws of descent and distribution.  A Stock Option agreement may
provide that the Stock Option be settled upon exercise by the
delivery of Performance Shares or Restricted Stock valued at fair
market value.

     No employee may be granted either Stock Options or Non-
Tandem Stock Appreciation Rights, or both, with respect to a
total of more than 1,200,000 shares of Class A Nonvoting Common
Stock during any fiscal year of the Company.

     If the participant's employment terminates by reason of
death, disability or retirement, generally any outstanding Stock
Option or Stock Appreciation Right will vest fully and be
exercisable until the first anniversary of the date of death or
the third anniversary of the date of termination by disability or
retirement, or until expiration of the Award, if earlier.  Upon
termination for any other reason, any Stock Option or Stock
Appreciation Right will immediately terminate, except that a
previously vested Award will be exercisable for the lesser of
three months or the balance of the Award's term if the
participant is terminated involuntarily without cause.

Restricted Stock

     Restricted Stock are shares of Class A Nonvoting Common
Stock awarded under the amended 1994 Long Term Incentive Plan
subject to such transferability restrictions and other terms and
conditions as the Committee may determine, including purchase
price (if any), restriction period, vesting schedule (including
whether restrictions lapse upon termination of employment) and
requirement of attainment of performance goals.  The Committee
may, in its discretion, provide for the lapse, acceleration or
waiver of any restrictions, in whole or in part.  The participant
has all the rights of a stockholder with respect to the shares of
Restricted Stock, including the right to receive dividends.  As
of September 21, 1999, 620,908 shares of Class A Nonvoting Common
Stock have been issued and are outstanding under the amended 1994
Long Term Incentive Plan as Restricted Stock.

     No more than 10% of the shares of Class A Nonvoting Common
Stock issuable under the 1994 Long Term Incentive Plan may be
issued under the amended 1994 Long Term Incentive Plan as
Restricted Stock.

Performance Units and Performance Shares

     A Performance Unit is the right to receive a fixed dollar
amount in cash or Class A Nonvoting Common Stock based on the
attainment during a Performance Cycle (determined by the
Committee) of such performance goals or other factors or criteria
as the Committee determines.  A Performance Share is the right to
receive Class A Nonvoting Common Stock or cash of an equivalent
value at the end of a specified Performance Period (determined by
the Committee) based on the attainment during the Performance
Period of such performance goals or other factors or criteria as
the Committee determines.  Unless otherwise determined by the
Committee, a participant is not entitled to receive dividends on
the Class A Nonvoting Common Stock covered by a Performance Share
Award.

     Generally, neither Performance Units nor Performance Shares
may be transferred by the participant.  At the end of the
Performance Cycle or Performance Period, the Committee determines
the extent to which any pertinent performance goals have been
achieved and the percentage of Performance Units or number of
Performance Shares that have vested.  The Committee may, in its
discretion, provide for accelerated vesting of Performance Units
and Performance Shares.

     The material terms of Performance Shares awarded under the
1994 Long Term Incentive Plan, including the relevant business
criteria, maximum amount and eligible employees, are being
submitted to stockholders at this Annual Meeting.

Other Stock-Based Awards and Exchanges

     Other Awards of Class A Nonvoting Common Stock and other
Awards that are valued in whole or in part by reference to, or
are payable in or otherwise based on, Class A Nonvoting Common
Stock may be granted under the amended 1994 Long Term Incentive
Plan subject to such terms and conditions, including price,
dividend entitlement, vesting and transferability, as the
Committee determines.  In addition, the Committee may, in its
discretion, permit a participant to elect to receive an Award
under the amended 1994 Long Term Incentive Plan in lieu of any
other compensation from the Company.

Change in Control

     Generally, in the event of a change in control of the
Company, all outstanding Stock Options and Stock Appreciation
Rights become fully vested and immediately exercisable in their
entirety, all Performance Units and Performance Shares become
vested, at a minimum, as if the applicable Performance Cycle or
Performance Period had ended upon the change in control, with
performance goals measured at such time, and all restrictions on
Restricted Stock lapse.  Benefits under the amended 1994 Long
Term Incentive Plan will be reduced to the extent necessary to
prevent any portion of such benefits from being considered
"excess parachute payments" under Section 280G of the Internal
Revenue Code, when considered alone or in combination with any
payments otherwise payable to the participant upon a change in
control.

U.S. Federal Income Tax Consequences

     The following summary describes the U.S. federal income tax
consequences of the amended 1994 Long Term Incentive Plan.

     Stock Options.  No income will be recognized by the holder
and the Company will not be entitled to a deduction at the time
of grant of either a Non-Qualified Stock Option or an Incentive
Stock Option.

     On exercise of a Non-Qualified Stock Option, the amount by
which the fair market value of the Class A Nonvoting Common Stock
on the date of exercise exceeds the option exercise price will be
taxable to the holder as ordinary income and, subject to
satisfying applicable withholding requirements and any deduction
limitation under Section 162(m), deductible by the Company.  The
subsequent disposition of shares acquired upon exercise of a Non-
Qualified Stock Option will ordinarily result in capital gain or
loss.

     On exercise of an Incentive Stock Option, the holder will
not recognize any income and the Company will not be entitled to
a deduction.  However, for purposes of the alternative minimum
tax, the exercise of an Incentive Stock Option will be treated as
an exercise of a Non-Qualified Stock Option.  Accordingly, the
exercise of an Incentive Stock Option may result in an
alternative minimum tax liability.

     The disposition of shares acquired upon exercise of an
Incentive Stock Option will ordinarily result in capital gain or
loss.  However, if the holder disposes of shares acquired upon
exercise of an Incentive Stock Option within two years after the
date of grant or one year after the date of exercise (a
"disqualifying disposition"), the holder will recognize ordinary
income, in the amount of the excess of the fair market value of
the shares of Class A Nonvoting Common Stock on the date the
option was exercised over the option exercise price (or, in
certain circumstances, the gain on sale, if less).  Any excess of
the amount realized by the holder on the disqualifying
disposition over the fair market value of the shares on the date
of exercise of the Option will generally be capital gain.
Subject to any deduction limitation under Section 162(m), the
Company will be entitled to a deduction equal to the amount of
ordinary income recognized by a holder.

     If an Option is exercised through the use of Class A
Nonvoting Common Stock previously owned by the holder, such
exercise generally will not be considered a taxable disposition
of the previously owned shares and thus no gain or loss will be
recognized with respect to such shares upon such exercise.
However, if the option is an Incentive Stock Option, and the
previously owned shares were acquired on the exercise of an
Incentive Stock Option or other tax-qualified stock option (such
as shares received under the Company's Employee Stock Purchase
Plan), and the holding period requirement for those shares is not
satisfied at the time they are used to exercise the Option, such
use will constitute a disqualifying disposition of the previously
owned shares resulting in the recognition of ordinary income
(but, under proposed Treasury Regulations, not any additional
capital gain) in the amount described above.

     Stock Appreciation Rights.  The amount of any cash (or the
fair market value of any Class A Nonvoting Common Stock) received
upon the exercise of a stock appreciation right under the amended
1994 Long Term Incentive Plan will be includible in the
employee's ordinary income and, subject to satisfying applicable
withholding requirements and any deduction limitation under
Section 162(m), deductible by the Company.

     Other Awards.  Under Section 83(b) of the Internal Revenue
Code, an employee may elect to include in ordinary income, as
compensation at the time Restricted Stock is first issued, the
excess of the fair market value of such shares at the time of
issuance over the amount paid, if any, by the employee for such
shares.  Unless a Section 83(b) election is made, no taxable
income will generally be recognized by the recipient of a
Restricted Stock award until such shares are no longer subject to
the restrictions or the risk of forfeiture.  When either the
restrictions or the risk of forfeiture lapses, the employee will
recognize ordinary income and, subject to satisfying applicable
withholding requirements and any deduction limitation under
Section 162(m), the Company will be entitled to a deduction in an
amount equal to the excess of the fair market value of the Class
A Nonvoting Common Stock on the date of lapse over the amount
paid, if any, by the employee for such shares.  Absent a Section
83(b) election, any cash dividends or other distributions paid
with respect to the Restricted Stock prior to the lapse of the
restrictions or risk of forfeiture will be included in the
employee's ordinary income as compensation at the time of
receipt.

     Generally, an employee will not recognize any taxable income
and the Company will not be entitled to a deduction upon the
award of Performance Shares or Performance Units.  At the time
the employee receives the distribution in respect to the
Performance Shares or the Performance Units, the fair market
value of shares of Class A Nonvoting Common Stock or the amount
of any cash received in payment for such Awards generally is
taxable to the employee as ordinary income and, subject to the
deduction limitation under Section 162(m), deductible by the
Company.

     Section 162(m).  Section 162(m) of the Internal Revenue Code
generally disallows a federal income tax deduction to any
publicly held corporation for compensation paid in excess of $1
million in any taxable year to the chief executive officer or any
of the four other most highly compensated executive officers who
are employed by the Company on the last day of the taxable year,
but does not disallow a deduction for qualified "performance-
based compensation" the material terms of which are disclosed to
and approved by stockholders.  The Company has structured and
intends to implement the amended 1994 Long Term Incentive Plan
(except with respect to Awards of Restricted Stock, Performance
Shares and Stock Options with an exercise price less than the
Fair Market Value of the underlying shares on the date of grant)
so that compensation resulting therefrom would be qualified
"performance-based compensation." To allow the Company to so
qualify such compensation, the Company is seeking stockholder
approval of the amendment to the 1994 Long Term Incentive Plan.

Effect on Earnings

     Currently, neither the grant nor the exercise of a Stock
Option will result in any charge to pretax earnings.  Grants of
Restricted Stock result in a charge to pretax earnings over the
restriction period for the fair market value of the stock at the
date of issuance.  All other Awards provided for under the
amended 1994 Long Term Incentive Plan will require a pretax
charge to earnings accrued over an appropriate period of time,
based on the difference between fair market value of the shares
or Award and the grant price.

New Plan Benefits

     The following table shows the benefits, to the extent
currently determinable, that will be received in fiscal 2000 by
the individuals listed below.  The closing price of the Class A
Nonvoting Common Stock on the New York Stock Exchange (Composite
Transactions) on September 21, 1999 was $00.0000.  The
Performance Shares that were awarded in 1999 under the 1994 Long
Term Incentive Plan, subject to stockholder approval, are shown
in the table under "Long Term Incentive Plans-Awards in the Last
Fiscal Year" above.
<TABLE>
<CAPTION>
                                  Number of              2000-2002 Performance Shares
            Name                  Options/SARs     Threshold(1)  Target(1)     Maximum(1)
 <S>                             <C>               <C>           <C>          <C>
 Thomas O. Ryder                   160,000          9,856        19,711       59,133
 M. John Bohane                     55,000          3,865         7,730       23,190
 Gregory G. Coleman                 38,500          2,809         5,617       16,851
 George S. Scimone                  38,500          2,809         5,617       16,851
 Christopher P. Willcox             30,000          2,809         5,617       16,851
 All executive officers            541,800         35,559        71,118       213,354
 All Directors who are not         N/A             N/A           N/A          N/A
 executive officers
 All employees, excluding        1,363,700         16,515        33,030       99,090
 executive officers

(1)In fiscal 2000, the Company granted long term incentive
   awards under the 1994 Long Term Incentive Plan pursuant to
   which participants will receive at the end of the fiscal year
   2000-2002 Performance Cycle the value of the number of
   Performance Shares shown, respectively, based on the Company's
   performance in relation to the achievement of performance
   goals relating to operating income, earnings per share, and
   total shareholder return relative to peers.

Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 2 at the Meeting is required for
approval of Proposal No. 2.

     Stockholder approval of the amended 1994 Long Term Incentive
Plan is being sought in order to allow the Company to qualify
certain compensation received under the amended 1994 Long Term
Incentive Plan for tax deductibility under Section 162(m) of the
Internal Revenue Code.  If no contrary indication is made, proxy
cards in the accompanying form are to be voted for approval of
Proposal No. 2.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 2.

PROPOSAL NO. 3--APPROVAL OF BUSINESS CRITERIA, MAXIMUM AMOUNT AND
  ELIGIBLE EMPLOYEES FOR PERFORMANCE SHARES UNDER THE 1994 KEY
                EMPLOYEE LONG TERM INCENTIVE PLAN

     In September 1998 and August 1999, the Compensation and
Nominating Committee (the "Committee") approved the material
terms of the performance goals applicable to Performance Shares
awarded under The Reader's Digest Association, Inc. 1994 Key
Employee Long Term Incentive Plan (the "1994 Long Term Incentive
Plan").  The Board of Directors of the Company is soliciting
stockholder approval of the material terms of the performance
goals so that awards of Performance Shares may comply with the
requirements of Section 162(m) of the Code for deductibility of
compensation paid to certain executive officers.  Amounts payable
or shares deliverable to participants relating to Performance
Shares will not be paid or delivered unless and until the
material terms are approved by the Company's stockholders.

     Performance Shares are awards of shares of Class A Nonvoting
Common Stock awarded under the 1994 Long Term Incentive Plan
(subject to such transfer restrictions and other restrictions as
the Committee may determine) or the value of such shares based on
the average closing price of the Class A Nonvoting Common Stock
over the last 20 trading days of the Performance Cycle.  The
payment or delivery of Performance Shares is subject to the
attainment of specified performance goals with respect to
Performance Cycles of two or more years.  The provisions of the
1994 Long Term Incentive Plan were previously approved by the
Board of Directors and the stockholders of the Company.

     Performance Shares are an integral part of the Company's
executive compensation program, designed to attract, retain and
reward key employees and to provide an incentive for participants
to perform in a way that directly benefits stockholders.  The
material terms of the performance goals applicable to Performance
Shares are the following:

1.   Business Criteria.  The performance goals applicable to
Performance Shares will be based on any one or more of the
following business criteria relating to the Company or any
subsidiary, division or other unit of the Company: revenue, net
income, net income per share, operating income, earnings per
share, cash flow, EBITDA, total shareholder return, total
shareholder return relative to peers, financial returns
(including without limitation; return on assets, return on equity
and return on investment), cost reduction targets, customer
satisfaction, customer growth and employee satisfaction.  The
formula for any such award may include or exclude items to
measure the specific objectives, such as losses from discontinued
operations, extraordinary, unusual or nonrecurring gains and
losses, the cumulative effect of accounting changes, acquisitions
or divestitures, core process redesigns, structural
changes/outsourcing, and foreign exchange impacts.

2.   Maximum Amount.  Performance Cycles will be two to five
years, as specified by the Committee.  Two or more Performance
Cycles may overlap, but no two Performance Cycles may consist
entirely of the same period.  The aggregate amount paid to any
employee with respect to awards of Performance Shares with
respect to a Performance Cycle, will not exceed 400,000
Performance Shares.  This maximum amount is a limitation and does
not represent a target award of Performance Shares.

3.   Eligible Employees.  The employees eligible to receive
awards of Performance Shares under the 1994 Long Term Incentive
Plan will be the executive officers of the Company and such other
key employees of the Company and its designated subsidiaries as
are determined by the Committee.  Approximately 19 executive
officers and key employees of the Company are eligible to receive
awards of Performance Shares.

     Prior to any payments being made or shares delivered with
respect to Performance Shares, the Committee will certify in
writing that all of the applicable performance goals relating to
the award have been met.  A participant's award may be reduced by
the Committee at any time before payment or delivery of shares.

     Nothing in these terms precludes the Committee from making
any payments or granting any awards whether or not such payments
or awards qualify for tax deductibility under Section 162(m).

New Plan Benefits

     The benefits, to the extent currently determinable, that
will be received in fiscal 2000 by the individuals are shown
under Proposal No. 2.

Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 3 at the Meeting is required for
approval of Proposal No. 3.  Any shares not voted on Proposal No.
3, whether by abstention, broker non-vote or otherwise, will have
the effect of a negative vote.

     Stockholder approval of the material terms of the performance
goals of Performance Shares is being sought in order to qualify
certain compensation thereunder as "performance based" under
Section 162(m) of the Internal Revenue Code.  Section 162(m)
generally disallows a federal income tax deduction to any
publicly held corporation for compensation paid in excess of
$1 million in any taxable year to the chief executive officer or
any of the four other most highly compensated executive officers
who are employed by the Company on the last day of the taxable
year, but does not disallow a deduction for qualified
"performance-based compensation" the material terms of whose
performance goals are disclosed to and approved by stockholders.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 3.

  PROPOSAL NO. 4--APPROVAL OF BUSINESS CRITERIA, MAXIMUM AMOUNT
                     AND ELIGIBLE EMPLOYEES
            FOR THE SENIOR MANAGEMENT INCENTIVE PLAN

     In August 1999, the Compensation and Nominating Committee
(the "Committee") approved the Senior Management Incentive Plan
(the "SMIP").  A copy of the SMIP is included at the end of this
Proposal.  The Board of Directors of the Company is soliciting
stockholder approval of the material terms of the performance
goals of awards under the SMIP so that they may comply with the
requirements of Section 162(m) of the Internal Revenue Code for
deductibility of compensation paid to certain executive officers.
Amounts payable to participants under the SMIP will not be paid
unless and until the material terms of the performance goals of
awards under the SMIP are approved by the Company's stockholders.

     Pursuant to the SMIP, participants will receive annual
incentive compensation awards in cash, based on the achievement
of specified performance goals.  The SMIP is an integral part of
the Company's executive compensation program, designed to
attract, retain and reward key employees and to provide an
incentive for participants to perform in a way that directly
benefits stockholders.  The material terms of the performance
goals applicable to the SMIP are as follows.

1.   Business Criteria.  The performance goals applicable to
awards under the SMIP will be based on any one or more of the
following business criteria relating to the Company or any
subsidiary, division or other unit of the Company: revenue, net
income, net income per share, operating income, earnings per
share, cash flow, EBITDA, total shareholder return, total
shareholder return relative to peers, financial returns
(including without limitation; return on assets, return on
equity, return on investment), cost reduction targets, customer
satisfaction, employee satisfaction and customer growth.  The
formula for any such award may include or exclude items to
measure the specific objectives, such as losses from discontinued
operations, extraordinary, unusual or nonrecurring gains and
losses, the cumulative effect of accounting changes, acquisitions
or divestitures, core process redesigns, structural
changes/outsourcing, and foreign exchange impacts.

2.   Maximum Amount.  The amount paid to any employee with
respect to any award will not exceed $2,500,000.  This maximum
amount is a limitation and does not represent a target award.

3.   Eligible Employees.  The employees eligible to receive
awards under the SMIP will be the executive officers and other
key employees of the Company and its designated subsidiaries as
are determined by the Committee.  Although it is intended that
the persons receiving awards under the SMIP will be the Company's
Chief Executive Officer and its four other most highly
compensated executive officers, other executive officers and key
employees are also eligible under the SMIP to receive awards.
Approximately 10 executive officers and other key employees of
the Company are eligible to receive awards under the SMIP.

     A participant's award may be reduced by the Committee at any
time before payment.  Prior to any payments being made, the
Committee will certify in writing that all of the applicable
performance goals relating to the pertinent award have been met.

     Nothing in these terms precludes the Committee from making
any payments or granting any awards whether or not such payments
or awards qualify for tax deductibility under Section 162(m).

New Plan Benefits

     The following table shows the benefits, to the extent
currently determinable, that will be received under the SMIP in
fiscal 2000 by the individuals listed below.

                                      Fiscal 2000 SMIP Awards (dollars)
           Name              Threshold(1)    Target(1)       Maximum(1)

 Thomas O. Ryder              585,000        780,000         1,560,000

 M. John Bohane               207,750        277,000         554,000

 Gregory G. Coleman           146,250        195,000         390,000

 George S. Scimone            146,250        195,000         390,000

 Christopher P. Willcox       146,250        195,000         390,000

 All executive officers     1,618,500        2,158,000       4,316,000

 All Directors who are not        N/A        N/A             N/A
 executive officers

 All employees, excluding     129,000        172,000         344,000
 executive officers

(1)In fiscal 2000, the Company granted awards under the SMIP
   pursuant to which participants will receive at the end of the
   fiscal year 2000 an amount dependent upon the achievement of
   the performance goals relating to operating income.

Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 4 at the Meeting is required for
approval of Proposal No. 4.  Any shares not voted on Proposal No.
4, whether by abstention, broker non-vote or otherwise, will have
the effect of a negative vote.

     Stockholder approval of the material terms of the
performance goals of awards under the SMIP is being sought in
order to qualify certain compensation thereunder as "performance
based" under Section 162(m) of the Internal Revenue Code.
Section 162(m) generally disallows a federal income tax deduction
to any publicly held corporation for compensation paid in excess
of $1 million in any taxable year to the chief executive officer
or any of the four other most highly compensated executive
officers who are employed by the Company on the last day of the
taxable year, but does not disallow a deduction for qualified
"performance-based compensation" the material terms of whose
performance goals are disclosed to and approved by stockholders.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 4.

                                      EXHIBIT 1 TO PROPOSAL NO. 4

              THE READER'S DIGEST ASSOCIATION, INC.


                SENIOR MANAGEMENT INCENTIVE PLAN


                            ARTICLE I
                       Purpose of the Plan

     1.1    The purpose of the Senior Management Incentive Plan
(the "Plan") of The Reader's Digest Association, Inc. (the
"Company") is to advance the interests of the Company by
providing executive officers and other key employees of the
Company and its designated Subsidiaries (defined below) with
additional incentive to promote the success of the business and
to increase their vested interest in the success of the business
and to increase their vested interest in the success of the
Company, and to encourage them to remain employees, through the
making of certain incentive cash bonus awards ("awards") linked
to performance goals.

                           ARTICLE II
                   Administration of the Plan

2.1    The Plan shall be administered and interpreted by a
committee (the "Committee") appointed from time to time by the
Board of Directors of the Company (the "Board") and consisting of
three or more Directors.  Members of the Committee shall not be
eligible to participate in the Plan.

2.2    The Committee shall have full authority to make or
withhold awards, to construe and interpret the terms and
provisions of the Plan and any award made hereunder, to adopt,
alter and repeal such administrative rules, guidelines and
practices governing this Plan and perform all acts, including the
delegation of its administrative responsibilities, as it shall,
from time to time, deem advisable, and to otherwise supervise the
administration of this Plan.

2.3    The Committee may correct any defect, supply any omission
or reconcile any inconsistency in the Plan, or in any award made
hereunder, in the manner and to the extent it shall deem
necessary to carry the Plan into effect.

2.4    Any decision, interpretation or other action made or taken
in good faith by or at the direction of the Board or the
Committee arising out of or in connection with the Plan shall be
within the absolute discretion of all and each of them, as the
case may be, and shall be final, binding and conclusive on the
Company and all employees and Participants and their respective
heirs, executors, administrators, successors and assigns.

2.5    No member of the Board, no employee of the Company and no
member of the Committee (nor the Committee itself) shall be
liable for any act or action hereunder, whether of omission or
commission, by any other member or employee or by any agent to
whom duties in connection with the administration of the Plan
have been delegated or, except in circumstances involving his bad
faith, gross negligence or fraud, for anything done or omitted to
be done by himself.  The Company or the Committee may consult
with legal counsel, who may be counsel for the Company or other
counsel, with respect to its obligations or duties hereunder, or
with respect to any action or proceeding or any question of law,
and shall not be liable with respect to any action taken or
omitted by it in good faith pursuant to the advice of such
counsel.

2.6    For purposes of this Plan, "designated Subsidiaries" shall
mean such subsidiaries of the Company, 80 percent or more of the
voting capital stock of which is owned, directly or indirectly,
by the Company, which are designated from time to time by the
Committee.

                           ARTICLE III
                           Eligibility

3.1    Eligible employees include employees of the Company and
the designated Subsidiaries who are executive officers and other
key employees.  "Participants" shall mean all such eligible
employees designated by the Committee.

3.2    A Participant who ceases to be employed by the Company or
a designated Subsidiary by reason of:

     (i)    transfer at the Company's request to an Affiliate (as
     defined in Section 414 of the Internal Revenue Code of 1986,
     as amended);

     (ii)   death;

     (iii)  disability (as defined under the terms of The
     Reader's Digest Association, Inc. Long Term Disability
     Plan); or

     (iv)   "early" or "normal" retirement (as defined under the
     terms of The Reader's Digest Association, Inc. Retirement
     Plan) (in each case, whether or not such Participant is
     covered by such plan);

shall be eligible for an award (or portion thereof) for the
fiscal year in which the transfer, death or disability occurs,
only if and to the extent the  goals described in Article IV have
been met and the Committee shall decide in its sole discretion;
provided, however, that the award will be for the portion of the
year the Participant was employed determined by multiplying the
final award by a fraction the numerator or which is the number of
months the Participant is employed and the denominator of which
is the number of months in the applicable performance cycle.

3.3    A Participant who ceases to be employed by the Company or
a designated Subsidiary for any reason other than those
enumerated in Section 3.2 above, shall not be eligible for an
award in respect of the fiscal year in which such termination of
employment by the Company or a designated Subsidiary occurs.  For
the purposes of this Section, it shall not be considered a
termination of employment when a Participant is transferred from
the Company or a designated Subsidiary to another designated
Subsidiary or to the Company or to any affiliate as defined in
Section 414 of the Internal Revenue Code of 1986, as amended.

                           ARTICLE IV
                      Awards Under the Plan

4.1    For each fiscal year, the Committee shall establish a
performance threshold based on one or more of the performance
goals set forth in Section 4.3 which must be attained in order
for any awards to be paid.

4.2    For each fiscal year, the Committee shall establish
individual incentive targets for awards under the Plan and shall
establish performance goals relating to (a) financial performance
based on one or more of the performance goals set forth in
Section 4.3, and (b) individual performance during that fiscal
year.

4.3    For purposes of Sections 4.1 and 4.2, the performance
goals shall be based on any one or more of the following business
criteria relating to the Company or any subsidiary, division or
other unit of the Company: revenue, net income, net income per
share, operating income, earnings per share, cash flow, EBITDA,
total shareholder return, total shareholder return relative to
peers, financial returns (including without limitation, return on
assets, return on equity and return on investment), cost
reduction targets, customer satisfaction, customer growth and
employee satisfaction.  The formula for any such award may
include or exclude items to measure the specific objectives, such
as losses from discontinued operations, extraordinary, unusual or
nonrecurring gains and losses, the cumulative effect of
accounting changes, acquisitions or divestitures, core process
redesigns, structural changes/outsourcing, foreign exchange
impacts.

4.4    For each fiscal year, the Committee shall establish a
formula for funding an incentive pool consisting of the maximum
aggregate awards that would be available to all Participants
under the Plan pursuant to the individual award targets.

4.5    No later than 90 days after the commencement of the fiscal
year, the Committee shall establish the individual awards targets
(by grade level) and performance goals pursuant to Sections 4.1,
4.2, and 4.3 and shall, in its discretion, approve an incentive
pool based on the funding formula pursuant to Section 4.2.

4.6    Promptly after the end of a fiscal year, the Committee
shall determine the extent to which performance goals for that
fiscal year have been achieved and shall determine the allocation
of individual awards to Participants, with the amount based on
Section 4.2(a) above; provided that 50% of such amount may be
reduced by the Committee in its discretion based on Section
4.2(b).

4.7    The Committee shall review and, in its discretion, shall
certify the achievement of the applicable financial performance
goals and the individual performance goals of each executive
officer of the Company who is a Participant.

4.8    The Committee may, but need not, pay out the full amount
of the incentive pool for any fiscal year.  Any reduction of any
award to an executive officer will not result in an increase in
the amount payable to another executive officer.

4.9    Each award made under the Plan shall be paid or allocated
as soon as practicable after the close of the fiscal year, except
as provided in Article V and unless otherwise determined by the
Committee.  The Committee, in its sole discretion, may permit a
Participant to defer payment of his award under The Reader's
Digest Association, Inc. Deferred Compensation Plan, as such plan
may be modified from time to time, or any other plan applicable
to the Participant.

4.10    In the event of the death of a Participant after the
making of the award but prior to the payment of his award
hereunder, payment shall be made to such beneficiary or
beneficiaries as the Participant shall have previously designated
in writing.  Such designation shall not be effective unless filed
with the Company.  If there is no effective designation of a
beneficiary at the time of the Participant's death, or in the
event that the designated person or persons shall predecease such
Participant, any such award payable shall be made to the
Participant's estate or legal representative.

4.11    The amount paid to any employee with respect to any award
shall not exceed $2,500,000.

                            ARTICLE V
              Amendment or Termination of the Plan

5.1    Notwithstanding any other provision of this Plan, the
Board may at any time, and from time to time, amend, in whole or
in part, any or all of the provisions of the Plan, or suspend or
terminate it entirely, retroactively or otherwise; provided,
however, that any such amendment, suspension or termination may
not, without the Participant's consent, adversely affect any of
the awards theretofore made to him under the Plan.

                           ARTICLE VI
                          Miscellaneous

6.1    No person shall have any claim or right to be made an
award under the Plan, and neither this Plan, the establishment of
any goals or standards nor the making of an award under this Plan
shall give any Participant or other employee any right with
respect to continuance of employment by the Company or any
subsidiary, nor shall there be a limitation in any way on the
right of the Company or any subsidiary by which an employee is
employed to terminate his employment at any time.

6.2    Except by will or the laws of descent and distribution, no
right or interest in any award made under this Plan shall be
assignable or transferable, and no right or interest of any
Participant hereunder shall be subject to any lien, obligation or
liability of such Participant.

6.3    The Company will bear all expenses incurred in
administering this Plan.

6.4    This Plan and the obligations of the Company hereunder
shall be subject to all applicable Federal and state laws, rules
and regulations and to such approvals by any governmental or
regulatory agency as may from time to time be required.  The
Board may make such changes in this Plan as may be necessary or
desirable, in the opinion of the Board, to comply with the laws,
rules and regulations of any governmental or regulatory
authority, or to be eligible for tax benefits under the Code, or
any other laws or regulations of any Federal, state, local or
foreign government.

6.5    The Company shall have the right to deduct from any
payment to be made pursuant to this Plan, or to otherwise require
prior to the payment of any amount hereunder, payment by the
Participant of, any Federal, state or local taxes required by law
to be withheld.

6.6    No assets shall be segregated or earmarked in respect of
any award hereunder and no Participant shall have any right to
assign, transfer, pledge or hypothecate his interest, or any
portion thereof, in his award.  The Plan and the making of awards
hereunder shall not constitute a trust.

6.7    This Plan and actions taken in connection herewith shall
be governed and construed in accordance with the laws of the
State of New York (regardless of the law that might otherwise
govern under applicable New York principles of conflict of laws).

6.8    Wherever any words are used in this Plan in the masculine
gender they shall be construed as though they were also used in
the feminine gender in all cases where they would so apply, and
wherever any words are used herein in the singular form they
shall be construed as though they were also used in the plural
form in all cases where they would so apply.  The titles to
Articles of this Plan are intended solely as a convenience and
shall not be used as an aid in construction of any provisions
thereof.

6.9    This Plan shall be known as "The Reader's Digest
Association, Inc. Senior Management Incentive Plan."

6.10   The material terms consisting of the business criteria,
maximum amount, and eligible employees shall be subject to the
approval of the stockholders before payments may be made.

    PROPOSAL NO. 5-AMENDMENT OF THE COMPANY'S CERTIFICATE OF
  INCORPORATION SO THAT THE ISSUANCE OR SALE OF CLASS B VOTING
     COMMON STOCK TO ANY EMPLOYEE BENEFIT PLAN WILL REQUIRE
   APPROVAL BY VOTE OF THE CLASS B VOTING COMMON STOCKHOLDERS

     On September 24, 1999, the Company entered into a Share
Exchange Agreement with the DeWitt Wallace-Reader's Digest Fund,
Inc. and the Lila Wallace Reader's Digest Fund, Inc.  Under the
terms of the Share Exchange Agreement, on September 24, 1999, the
Company transferred 4,015,283 shares of Class A Nonvoting Common
Stock to the DeWitt Wallace Fund in exchange for 4,641,946 shares
of Class B Voting Common Stock held by the DeWitt Wallace Fund
and transferred 4,015,284 shares of Class A Nonvoting Common
Stock to the Lila Wallace Fund in exchange for 4,641,947 shares
of Class B Voting Common Stock held by the Lila Wallace Fund.
After the exchanges, each of the Funds owns approximately 25% of
the outstanding Class B Voting Common Stock.  The exchanges were
effected by the Funds in accordance with their previously
disclosed intnetion to reduce their aggregate holdings of Class B
Voting Common Stock to 50% by January 2000, in order to avoid the
imposition of excise taxes.

     Under the terms of the Share Exchange Agreement, the Company
was required to confirm that the Company's Board of Directors had
adopted a resolution proposing and declaring advisable amendments
to the Company's Certificate of Incorporation in the following
form.

            RESOLVED, that subparagraph (2) of paragraph
       (b) of Article V of the Restated Certificate of
       Incorporation of The Reader's Digest Association,
       Inc. (the "Corporation") be, and it hereby is,
       amended and restated in its entirety to read as
       follows:

                 (a) To provide for the
            issuance, from time to time, of the shares of
            stock of the Corporation, whether now or
            hereafter authorized, for such consideration
            and on such terms and conditions as it may
            lawfully fix from time to time; and all
            shares so issued, the full consideration for
            which has been paid, shall be deemed fully
            paid and nonassessable; provided, however,
            that (i) authorized but unissued shares of
            capital stock of the Corporation having any
            voting rights in addition to those prescribed
            by law shall only be issued if such issuance
            is approved by vote of the holders of shares
            of Class B Voting Common Stock and (ii)
            issued shares of capital stock of the
            Corporation having any voting rights in
            addition to those prescribed by law which are
            owned by the Corporation shall only be sold,
            assigned, transferred or otherwise disposed
            of by the Corporation if such sale,
            assignment, transfer or other disposition is
            approved by vote of the holders of shares of
            Class B Voting Common Stock, except that no
            such approval shall be required in the case
            of either clause (i) or (ii) for (A) the
            issuance or sale, assignment, transfer or
            other disposition of shares of Class B Voting
            Common Stock to the holders of shares of
            Class B Voting Common Stock in payment of a
            dividend or other distribution declared by
            the Board of Directors upon the common stock
            of the Corporation that is payable in common
            stock of the Corporation, or (B) the issuance
            or sale, assignment, transfer or other
            disposition of Preference Stock having only
            the voting rights described in paragraph
            (k)(B)(ii) of Article IV.

The Company also agreed to submit the amendment to its
stockholders, along with the recommendation of the Board of
Directors, for approval at the 1999 Annual Meeting.  Accordingly,
the Board of Directors is soliciting the adoption by stockholders
of the resolution described above.

The proposed amendment ensures that the Funds' ownership of Class B
Voting Common Stock cannot be diluted below 50% without the consent
of holders of a majority of the shares of Class B Voting Common Stock.
The Company agreed to recommend the amendment and to submit the amendment
to its stockholders at the Annual Meeting because the Company believes
that the terms of the Share Exchange Agreement (including the proposed
amendment) are beneficial to the Company.  The Company believes that, among
other things, the terms of the Share Exchange Agreement facilitated an
orderly reduction by the Funds of their shares of Class B Voting Common
Stock without unduly affecting the market price of such shares.

Vote Required for Approval

     The affirmative vote of a majority of the shares of Class B
Voting Common Stock present in person or represented by proxy and
entitled to vote on Proposal No. 5 at the Meeting is required for
approval of Proposal No. 5.  Any shares not voted on Proposal No.
5, whether by abstention, broker non-vote or otherwise, will have
the effect of a negative vote.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE APPROVAL OF PROPOSAL NO. 5.


       SUBMISSION OF STOCKHOLDER PROPOSALS AND NOMINATIONS


     Pursuant to Securities and Exchange Commission rules and the
Company's By-Laws, proposals of stockholders intended to be
submitted at the 2000 Annual Meeting of Stockholders must be
received by the Company at its principal executive offices on or
before June 2, 2000 to be eligible for inclusion in the Company's
notice of meeting, proxy statement and accompanying proxy card
for such meeting or to be introduced from the floor at such
meeting.

     The Company's By-Laws also provide that notice of proposed
stockholder nominations for election of directors must be given
to the Corporate Secretary of the Company not less than 14 or
more than 50 days prior to a meeting called to elect directors.
Such notice must contain certain information about each proposed
nominee including age, business and residence addresses,
principal employment, number of shares of Class B Voting Common
Stock beneficially owned (with evidence of such ownership) and
such other information as would be required in a proxy statement
soliciting proxies for the election of such proposed nominee, and
a signed consent of the nominee to serve as a director if
elected.


                          MISCELLANEOUS

     The Board of Directors is not aware at the date hereof of
any matter proposed to be presented at the Meeting other than
Proposals contained in this Proxy Statement.  If any other matter
is properly presented, the persons named in the accompanying
proxy card will have discretionary authority to vote thereon
according to their best judgment.

     It is expected that a member of KPMG LLP, the Company's
independent auditors, will attend the Annual Meeting to respond
to any appropriate questions that may be asked by stockholders.

     The Company's Annual Report to Stockholders has been mailed
to stockholders separately.  It is not to be deemed a part of the
proxy solicitation material and is not incorporated herein by
reference.

     A copy of the Company's 1999 annual report on Form 10-K
filed with the Securities and Exchange Commission (without
exhibits) will be made available to stockholders without charge
upon request to the Vice President, Investor Relations, The
Reader's Digest Association, Inc., Pleasantville, NY  10570-7000.
This report is also available to the public at the SEC's Web site
at http://www.sec.gov.  A copy of an equal opportunity report
prepared by the Company will be made available without charge
upon request to the Vice President, Strategy and Staffing, The
Reader's Digest Association, Inc., Pleasantville, NY  10570-7000.
This report is also available to the public at the Company's Web
site at http://www.readersdigest.com.

                                  By   Order  of  the  Board   of
                                  Directors:


                                  /s/C.H.R. DUPREE
                                  C.H.R. DuPree
                                  Vice  President  and  Corporate
                                  Secretary
October 5, 1999


    Driving Directions to Reader's Digest Global Headquarters


From Manhattan

From East Side, take I-87 north (Major Deegan Thruway) into
Yonkers to exit 5, "Central Park Avenue, Route 100."  Proceed on
Route 100 north for 1 mile to entrance to Sprain Brook Parkway
(left turn).  Continue on Sprain Brook Parkway north
approximately 12 miles to exit for Saw Mill River Parkway north.
Take Saw Mill River Parkway north approximately 7 miles to the
traffic light at the Reader's Digest Road exit (Exit 33).  Turn
right at the exit and bear right to the top of the hill
proceeding around the Reader's Digest headquarters.  At the
traffic light, turn left onto Route 117 and make another
immediate left into the Reader's Digest main entrance.

From West Side, take the West Side Highway north to the Henry
Hudson Parkway north to the Saw Mill River Parkway north.
Continue on the Saw Mill River Parkway north approximately 20
miles to the traffic light at the Reader's Digest Road exit (Exit
33).  Turn right at the exit and bear right to the top of the
hill proceeding around the Reader's Digest headquarters.  At the
traffic light, turn left onto Route 117 and make another
immediate left into the Reader's Digest main entrance.


From Dutchess or Putnam County

Take I-84 south to the I-684 south approximately 10 miles to Saw
Mill River Parkway south.  Bear right onto Exit 5 entering Saw
Mill River Parkway south and continue approximately 7 miles to
traffic light at Reader's Digest Road exit.  Turn left at exit
and bear right to top of hill proceeding around the Reader's
Digest headquarters.  At the traffic light, turn left onto Route
117 and make another immediate left into the Reader's Digest main
entrance.


From New Jersey

Take the I-287 east (Tappan Zee Bridge) to Exit 1 for Saw Mill
River Parkway north.  Take Saw Mill River Parkway north
approximately 7 miles to the traffic light at the Reader's Digest
Road exit (Exit 33).  Turn right at the exit and bear right to
the top of the hill proceeding around the Reader's Digest
headquarters.  At the traffic light, turn left onto Route 117 and
make another immediate left into the Reader's Digest main
entrance.


From Connecticut

Take I-95 south to Exit 21 to I-287.  Proceed on I-287 to Exit 3
for Sprain Brook Parkway north.  Take Sprain Brook Parkway north
approximately 4 miles to exit for Saw Mill River Parkway north.
Take Saw Mill River Parkway north approximately 7 miles to the
traffic light at the Reader's Digest Road exit (Exit 33).  Turn
right at the exit and bear right to the top of the hill
proceeding around the Reader's Digest headquarters.  At the
traffic light, turn left onto Route 117 and make another
immediate left into the Reader's Digest main entrance.

Reader's Digest and the Pegasus logo are registered trademarks of
              The Reader's Digest Association, Inc.

       [Recycling Logo]        Printed on recycled paper.



</TABLE>

PROXY

                      THE READER'S DIGEST ASSOCIATION, INC.

               PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

      The  undersigned hereby appoints each of Lynne V. Cheney, James E. Preston
and  Thomas O. Ryder as attorney and proxy, with full power of substitution,  to
represent the undersigned and vote as designated below all the shares of Class B
Voting  Common Stock that the undersigned may be entitled to vote at the  Annual
Meeting  of  Stockholders of THE READER'S DIGEST ASSOCIATION, INC.  to  be  held
November  12,  1999,  and  at  any adjournments thereof,  with  all  powers  the
undersigned  would possess if personally present, on the proposals described  in
the  Notice  of  Meeting and Proxy Statement of the Board of  Directors  and  in
accordance  with the discretion of the Board of Directors on any other  business
that may come before the meeting.

      Please  mark, date and sign your name exactly as it appears on this  proxy
card and return this proxy card in the enclosed envelope.  For shares registered
jointly,  each  joint  owner should sign.  Persons signing in  a  representative
capacity  (e.g., attorney, executor, administrator, trustee, guardian, etc.)  or
as an officer of a corporation should indicate their capacity, title or office.

                   THE PROXY IS CONTINUED ON THE REVERSE SIDE.

              PLEASE SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY.



(Back of Card)
                                                                       Please
                                                            [X]      mark your
                                                                      votes as
                                                                        this

                CLASS B COMMON


The Board of Directors recommends a vote FOR
Proposals 1, 2, 3, 4 and 5.
                                                              WITHHELD
                                                         FOR  FOR ALL
1. ELECTION OF DIRECTORS
    Nominees: Thomas O. Ryder, Lynne V. Cheney,
    M. Christine DeVita, James E. Preston,
    Lawrence R. Ricciardi, C. J. Silas, William J. White,
    Ed Zschau

WITHHELD FOR: (Write that nominee's name in the
Space provided below.)

__________________________________________

2. Amendment of the 1994 Key Employee Long Term    FOR      AGAINST    ABSTAIN
Incentive Plan to increase the number of shares of
Class A Nonvoting Common Stock available
for awards under the plan.


3. Approval of the business criteria, maximum
amount and eligible for performance shares
under the1994 Key Employee Long Term Incentive Plan.


4. Approval of the business criteria, maximum
amount and eligible employees for awards under
the Senior Management Incentive Plan.


5. Amendment of the Company's Certificate of
Incorporation so that the issuance or sale
of Class B Voting stock to any employee benefit
plan will require approval by vote of the Class B
Voting Common Stock holders.


Receipt  is hereby acknowledged of The Reader's Digest Association, Inc.  Notice
of Meeting and Proxy Statement.


Signature(s)_____________________________________________________     Date
NOTE: Please sign as name appears hereon.  Joint owners should each sign.  When
signing as attorney, executor, administrator, trustee or guardian, please give
full title as such.


   PLEASE SIGN, DATE AND MAIL THIS VOTING INSTRUCTION CARD
                          PROMPTLY
                  IN THE ENVELOPE PROVIDED
          AFTER DETACHING AT THE PERFORATION BELOW

 THE READER'S DIGEST EMPLOYEE OWNERSHIP PLAN AND THE 401(K)
                         PARTNERSHIP
            THE READER'S DIGEST ASSOCIATION, INC.

 CONFIDENTIAL VOTING DIRECTION TO THE TRUSTEE, SOLICITED ON
              BEHALF OF THE BOARD OF DIRECTORS

    I  hereby direct State Street Bank and Trust Company, as
Trustee  under  The Reader's Digest Employee Ownership  Plan
and  the  401(K)  Partnership, to vote as  directed  on  the
reverse  side  my proportionate interest in  the  shares  of
Class   B  Voting  Common  Stock  of  THE  READER'S   DIGEST
ASSOCIATION, INC. held in the Stock Fund under that Plan  at
the  Annual  Meeting of Stockholders of THE READER'S  DIGEST
ASSOCIATION, INC. to be held November 12, 1999, and  at  any
adjournments thereof, on the proposals as described  in  the
Notice  of  Meeting  and Proxy Statement  of  the  Board  of
Directors.

          (Please note any change of address below.)
                                                  xxx-xx-xxx

[NAME and ADDRESS]            Proportionate interest in shares-
                              xxx.xx shares of a total of shares of 1,716,057
                              Class B Voting Common Stock
                              in the Stock Fund

   To be completed, signed and dated on the reverse side.

(Back of Card)
                                                                  Please
                                                       [X]      mark your
                                                                votes as
                                                                  this

                CLASS B COMMON


The Board of Directors recommends a vote FOR
Proposals 1, 2, 3 and 4.
                                                           WITHHELD
                                                     FOR   FOR ALL
1. ELECTION OF DIRECTORS
    Nominees: Thomas O. Ryder, Lynne V. Cheney,
    M. Christine DeVita, James E. Preston,
    Lawrence R. Ricciardi, C. J. Silas, William J. White,
    Ed Zschau

WITHHELD FOR: (Write that nominee's name in the
Space provided below.)

__________________________________________

2. Amendment of the 1994 Key Employee Long Term   FOR      AGAINST    ABSTAIN
Incentive Plan to increase the number of shares
of Class A Nonvoting Common Stock available
for awards under the plan.


3.  Approval of the business criteria, maximum
amount and eligible employees for performance
shares under the1994 Key Employee Long Term
Incentive Plan.


4. Approval of the business criteria, maximum amount
and eligible employees for awards under the Senior
Management Incentive Plan.


5. Amendment of the Company's Certificate of
Incorporation so that the issuance or sale
of Class B Voting stock to any employee benefit
plan will require approval by vote of the Class B
Voting Common Stock holders.


Receipt  is hereby acknowledged of The Reader's Digest Association, Inc.  Notice
of Meeting and Proxy Statement.



The Trustee will vote your proportionate interest in the shares of Class B
Voting Common Stock in the Stock Fund as you direct.  IF YOU SIGN BELOW, BUT DO
NOT GIVE ANY INSTRUCTIONS, THE TRUSTEE WILL VOTE YOUR PROPORTIONATE INTEREST IN
THOSE SHARES AS RECOMMENDED BY THE BOARD OF DIRECTORS ON THE PROPOSALS LISTED
HEREIN.

                                                              Date
     Signature of Participant (Please date and sign exactly as name is printed
herein.)



            The Reader's Digest Association, Inc.

                 1994 Key Employee Long Term
                       Incentive Plan
        (Amended and Restated as of August 13, 1999)

 As amended by Amendment No. 1, effective as of July 1, 1997
 As amended by Amendment No. 2, effective as of April 28, 1998
 As amended by Amendment No. 3, effective as of April 28, 1998
 As amended by Amendment No. 4, effective as of August 13, 1999


            THE READER'S DIGEST ASSOCIATION, INC.

         1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN

                          ARTICLE I
                           Purpose

      The  purpose  of  this  1994 Key  Employee  Long  Term
Incentive Plan (the "Plan") is to enable The Reader's Digest
Association, Inc. (the "Company") to offer key employees  of
the  Company  and  Designated Subsidiaries  (defined  below)
performance-based   stock  incentives   and   other   equity
interests in the Company and other incentive awards, thereby
attracting, retaining and rewarding such key employees,  and
strengthening  the  mutuality  of  interests   between   key
employees and the Company's shareholders.


                         ARTICLE II
                         Definitions

      For  purposes of this Plan, the following terms  shall
have the following meanings:

      2.1   "Award" shall mean any award under this Plan  of
any  Stock  Option,  Stock  Appreciation  Right,  Restricted
Stock, Performance Shares, Performance Units or Other Stock-
Based Award.  All Awards shall be granted by, confirmed  by,
and subject to the terms of, a written agreement executed by
the Company and the Participant.

      2.2  "Board" shall mean the Board of Directors of  the
Company.

      2.3   "Change in Control" shall have the  meaning  set
forth in Article 12.

      2.4   "Code" shall mean the Internal Revenue  Code  of
1986, as amended.

      2.5   "Committee" shall mean a committee of the  Board
appointed from time to time by the Board consisting of three
or more Directors, none of whom shall be eligible to receive
any Award pursuant to this Plan.

     2.6  "Common Stock" means the Class A non-voting Common
Stock, $.01 par value per share, of the Company.

      2.7   "Designated Subsidiary" shall mean one  of  such
subsidiaries  of  the Company, 80 percent  or  more  of  the
voting  capital  stock of which is owned, directly  or  indi
rectly,  by the Company, which are designated from  time  to
time by the Board.

      2.8   "Disability"  shall  mean  Total  Disability  as
defined in the Company's Long Term Disability Plan.

      2.9  "Eligible employees" shall mean the employees  of
the Company and the Designated Subsidiaries who are eligible
pursuant to Article 5 to be granted Awards under this Plan.

      2.10  "Fair Market Value" for purposes of  this  Plan,
unless otherwise required by any applicable provision of the
Code or any regulations issued thereunder, shall mean, as of
any date, the mean between the high and low sales prices  on
the  applicable date, or if no sales price is available  for
such date, the mean between the closing bid and asked prices
for such date, of a share of Common Stock (i) as reported by
the  principal  national securities exchange in  the  United
States on which it is then traded, or (ii) if not traded  on
any  such  national securities exchange,  as  quoted  on  an
automated   quotation  system  sponsored  by  the   National
Association  of Securities Dealers, or if the  Common  Stock
shall not have been reported or quoted on such date, on  the
first  day  prior  thereto on which  the  Common  Stock  was
reported  or  quoted.  If the Common Stock  is  not  readily
tradeable  on a national securities exchange or  any  system
sponsored by the National Association of Securities Dealers,
its  Fair  Market  Value shall be set by the  Board  on  the
advice of an investment advisor in good faith.

      2.11  "Incentive Stock Option" shall  mean  any  Stock
Option awarded under this Plan intended to be and designated
as an "Incentive Stock Option" within the meaning of Section
422A of the Code.

      2.12 "Non-Qualified Stock Option" shall mean any Stock
Option  awarded  under this Plan that is  not  an  Incentive
Stock Option.

      2.13  "Other  Stock-Based Award" shall mean  an  Award
under Article 11 of this Plan that is valued in whole or  in
part  by  reference to, or is payable in or otherwise  based
on, Common Stock.

      2.14  "Participant" shall mean an employee to whom  an
Award has been made pursuant to this Plan.

      2.15  "Performance Cycle" shall have the  meaning  set
forth in Section 10.1.

      2.16  "Performance Period" shall have the meaning  set
forth in Section 9.1.

      2.17  "Performance  Share" shall mean  an  Award  made
pursuant  to Article 9 of this Plan of the right to  receive
Common Stock or cash of an equivalent value at the end of  a
specified Performance Period.

      2.18  "Performance  Unit" shall  mean  an  Award  made
pursuant to Article 10 of this Plan of the right to  receive
a  fixed dollar amount, payable in cash or Common Stock or a
combination of both.

      2.19  "Reference Stock Option" shall have the  meaning
set forth in Section 7.1.

      2.20  "Restricted Stock" shall mean an Award of shares
of   Common  Stock  under  this  Plan  that  is  subject  to
restrictions under Article 8.

      2.21  "Restriction Period" shall have the meaning  set
forth in Subsection 8.3(a).

      2.22 "Retirement" shall mean termination of employment
by  an  employee who is at least 55 years of  age  after  at
least  5  years  of  employment  by  the  Company  and/or  a
Designated Subsidiary.

      2.23  "Stock Appreciation Right" shall mean the  right
pursuant  to  an Award granted under Article  7.   A  Tandem
Stock  Appreciation Right shall mean the right to  surrender
to  the  Company  all (or a portion) of a  Stock  Option  in
exchange  for an amount equal to the difference between  (i)
the  Fair Market Value, as of the date such Stock Option (or
such  portion  thereof) is surrendered,  of  the  shares  of
Common  Stock covered by such Stock Option (or such  portion
thereof),  and  (ii) the aggregate exercise  price  of  such
Stock  Option (or such portion thereof).  A Non-Tandem Stock
Appreciation Right shall mean the right to receive an amount
equal to the difference between (x) the Fair Market Value of
a  share  of  Common  Stock as of the  date  such  Right  is
exercised,  and  (y) the Fair Market Value  of  a  share  of
Common Stock as of the date such Right is awarded, otherwise
than on surrender of a Stock Option.

      2.24  "Stock Option" or "Option" shall mean any option
to  purchase  shares  of Common Stock (including  Restricted
Stock   and   Performance  Shares,  if  the   Committee   so
determines) granted pursuant to Article 6.

       2.25   "Termination  of  employment"  shall  mean   a
termination  of service for reasons other than  military  or
personal  leave  of  absence granted by  the  Company  or  a
transfer  of a Participant from the Company or a  Designated
Subsidiary  to  another  Designated  Subsidiary  or  to  the
Company or to any affiliate as defined in Section 414 of the
Code.

       2.26  "Transfer"  shall  mean  anticipate,  alienate,
attach,  sell, assign, pledge, encumber, charge or otherwise
transfer.

      2.27 "Withholding Election" shall have the meaning set
forth in Section 15.4.


                         ARTICLE III
                       Administration

     3.1  The Committee.  The Plan shall be administered and
interpreted by the Committee.

      3.2   Awards.  The Committee shall have full authority
to  grant,  pursuant to the terms of this Plan, to  eligible
employees:   (i)  Stock  Options,  (ii)  Stock  Appreciation
Rights, (iii) Restricted Stock, (iv) Performance Shares, (v)
Performance  Units, and (vi) Other Stock-Based  Awards.   In
particular, the Committee shall have the authority:

          (a)   to  select  the eligible employees  to  whom
          Stock    Options,   Stock   Appreciation   Rights,
          Restricted  Stock, Performance Shares, Performance
          Units  and Other Stock-Based Awards may from  time
          to time be granted hereunder;

          (b)   to  determine  whether and  to  what  extent
          Incentive   Stock  Options,  Non-Qualified   Stock
          Options,  Stock  Appreciation  Rights,  Restricted
          Stock,  Performance Shares, Performance Units  and
          Other   Stock-Based  Awards,  or  any  combination
          thereof,  are to be granted hereunder  to  one  or
          more eligible employees;

          (c)   to  determine the number of shares of Common
          Stock  to  be  covered by each such Award  granted
          hereunder;

          (d)   to  determine the terms and conditions,  not
          inconsistent with the terms of this Plan,  of  any
          Award   granted  hereunder  (including,  but   not
          limited  to,  the share price, any restriction  or
          limitation,  any vesting schedule or  acceleration
          thereof, or any forfeiture restrictions or  waiver
          thereof, regarding any Stock Option or other Award
          and  the  shares of Common Stock relating thereto,
          based  on  such factors, if any, as the  Committee
          shall determine, in its sole discretion);

          (e)   to  determine whether, to  what  extent  and
          under  what  circumstances grants of  Options  and
          other Awards under this Plan are to operate  on  a
          tandem  basis and/or in conjunction with or  apart
          from  other awards made by the Company outside  of
          this Plan;

          (f)    to   determine  whether  and   under   what
          circumstances  a Stock Option may  be  settled  in
          cash,  Common  Stock,  Performance  Shares  and/or
          Restricted Stock under Subsection 6.4(k); and

          (g)   to  determine whether, to  what  extent  and
          under  what circumstances Common Stock  and  other
          amounts  payable with respect to  an  Award  under
          this  Plan  shall be deferred either automatically
          or at the election of the Participant.

      3.3   Guidelines.  Subject to Article 13  hereof,  the
Committee  shall  have the authority  to  adopt,  alter  and
repeal  such administrative rules, guidelines and  practices
governing  this  Plan  and perform all acts,  including  the
delegation  of  its administrative responsibilities,  as  it
shall,  from  time to time, deem advisable; to construe  and
interpret  the  terms and provisions of this  Plan  and  any
Award  issued  under this Plan (and any agreements  relating
thereto);  and to otherwise supervise the administration  of
this Plan.  The Committee may correct any defect, supply any
omission or reconcile any inconsistency in this Plan  or  in
any  agreement  relating thereto in the manner  and  to  the
extent  it  shall  deem necessary to carry  this  Plan  into
effect.   Notwithstanding the foregoing, no  action  of  the
Committee under this Section 3.3 shall impair the rights  of
any Participant without the Participant's consent.

      3.4  Decisions Final.  Any decision, interpretation or
other  action  made  or taken in good faith  by  or  at  the
direction  of  the Company, the Board, or the Committee  (or
any of its members) arising out of or in connection with the
Plan shall be within the absolute discretion of all and each
of them, as the case may be, and shall be final, binding and
conclusive on the Company and all employees and Participants
and   their  respective  heirs,  executors,  administrators,
successors and assigns.

     3.5  Reliance on Counsel.  The Company or the Committee
may  consult with legal counsel, who may be counsel for  the
Company or other counsel, with respect to its obligations or
duties   hereunder,  or  with  respect  to  any  action   or
proceeding or any question of law, and shall not  be  liable
with  respect to any action taken or omitted by it  in  good
faith pursuant to the advice of such counsel.


                         ARTICLE IV
                      Share Limitation

     4.1  Shares.  The maximum aggregate number of shares of
Common  Stock  which may be issued under this Plan  or  with
respect to which Non-Tandem Stock Appreciation Rights may be
granted shall not exceed 17,300,000 shares (subject  to  any
increase or decrease pursuant to Section 4.2) which  may  be
either  authorized and unissued Common Stock or  outstanding
Common Stock reacquired by the Company.  No more than 10% of
such  maximum shall be issued under this Plan as  Restricted
Stock.   If any Option granted under this Plan shall expire,
terminate or be cancelled for any reason without having been
exercised in full, or payment shall have been made in  other
than  Common  Stock, the number of unpurchased shares  shall
again  be  available for the purposes of the Plan; provided,
however,  that  if  such  expired, terminated  or  cancelled
Option  shall  have  been  issued in  tandem  with  a  Stock
Appreciation Right or other Award, none of such  unpurchased
shares  shall  again become available for purposes  of  this
Plan  to  the extent that the related Right or Award granted
under  this  Plan is exercised.  Further, if any  shares  of
Common  Stock granted hereunder are forfeited or such  Award
otherwise  terminates without the delivery  of  such  shares
upon  the lapse of restrictions, the shares subject to  such
grant,  to  the  extent of such forfeiture  or  termination,
shall again be available under this Plan.

      4.2   Changes.   In  the event of any  change  in  the
capital stock of the Company by reason of any stock dividend
or  distribution, stock split or reverse stock split, recapi
talization, reorganization, merger, consolidation, split-up,
combination or exchange of shares, distribution with respect
to  its outstanding Common Stock of capital stock other than
Common   Stock,  reclassification  of  its  capital   stock,
issuance of warrants or options to purchase any Common Stock
or  securities  convertible into  Common  Stock,  or  rights
offering  to  purchase capital stock at a price  below  fair
market  value, or any similar change affecting  the  capital
stock of the Company; then the aggregate number and kind  of
shares  which thereafter may be issued under this Plan,  the
number  and  kind  of shares subject to outstanding  Options
granted under this Plan and the purchase price thereof,  and
the  number  and kind of shares subject to other outstanding
Awards  (including but not limited to Awards  of  Restricted
Stock,  Performance  Shares  and Other  Stock-Based  Awards)
granted  under  this  Plan, shall be appropriately  adjusted
consistent with such change in such manner as the  Committee
may  deem  equitable  to  prevent  substantial  dilution  or
enlargement  of  the rights granted to,  or  available  for,
Participants  under  this  Plan,  and  any  such  adjustment
determined  by the Committee in good faith shall be  binding
and  conclusive  on  the Company and  all  Participants  and
employees  and their respective heirs, executors, administra
tors,  successors  and  assigns.  Any such  adjusted  Option
price shall also be used to determine the amount payable  by
the  Company  upon  the exercise of any  Stock  Appreciation
Right associated with any Stock Option.

      4.3  Purchase Price.  Notwithstanding any provision of
this  Plan  to  the contrary, if authorized  but  previously
unissued shares of Common Stock are issued under this  Plan,
such  shares shall be issued for a consideration which shall
not be less than par value.


                          ARTICLE V
                         Eligibility

       5.1   Senior  officers,  senior  management  and  key
employees of the Company and its Designated Subsidiaries and
members of the Executive Committee of the Company's Board of
Directors  are  eligible  to be granted  Options  and  other
Awards  under this Plan.  Eligibility under this Plan  shall
be determined by the Committee.


                         ARTICLE VI
                        Stock Options

     6.1  Options.  Stock Options may be granted alone or in
addition  to  other Awards granted under  this  Plan.   Each
Stock  Option granted under this Plan shall be  one  of  two
types:   (i)  an  Incentive Stock  Option  or  (ii)  a  Non-
Qualified Stock Option.

     6.2  Grants.  The Committee shall have the authority to
grant  to  any  Participant  one  or  more  Incentive  Stock
Options, Non-Qualified Stock Options, or both types of Stock
Options  (in  each  case with or without Stock  Appreciation
Rights);  provided,  however, that no Participant  shall  be
granted  Stock  Options  or  Non-Tandem  Stock  Appreciation
Rights,  or  both,  with respect to a  total  of  more  than
1,200,000 shares of Common Stock during any fiscal  year  of
the  Company.  To the extent that any Stock Option does  not
qualify as an Incentive Stock Option (whether because of its
provisions  or  the  time  or  manner  of  its  exercise  or
otherwise),  such Stock Option or the portion thereof  which
does  not  qualify shall constitute a separate Non-Qualified
Stock Option.

      6.3  Incentive Stock Options.  Anything in the Plan to
the  contrary notwithstanding, no term of this Plan relating
to  Incentive Stock Options shall be interpreted, amended or
altered, nor shall any discretion or authority granted under
the Plan be so exercised, so as to disqualify the Plan under
Section  422A  of the Code, or, without the consent  of  the
Participants  affected, to disqualify  any  Incentive  Stock
Option under such Section 422A.

     6.4  Terms of Options.  Options granted under this Plan
shall  be subject to the following terms and conditions  and
shall be in such form and contain such additional terms  and
conditions,  not inconsistent with the terms of this  Plans,
as the Committee shall deem desirable:

          (a)  Option Price.  The option price per share  of
          Common  Stock  purchasable under  a  Stock  Option
          shall  be determined by the Committee at the  time
          of  grant but shall be not less than 100%  of  the
          Fair Market Value of the Common Stock at grant  if
          the  Stock  Option is intended to be an  Incentive
          Stock Option and shall not be less than 85% of the
          Fair Market Value of the Common Stock at grant  if
          the Stock Option is intended to be a Non-Qualified
          Stock Option.

          (b)   Option Term.  The term of each Stock  Option
          shall  be fixed by the Committee, but no Incentive
          Stock  Option shall be exercisable more  than  ten
          years after the date the Option is granted, and no
          Non-Qualified  Stock Option shall  be  exercisable
          more than ten years and one day after the date the
          Option is granted.

          (c)   Exercisability.   Stock  Options  shall   be
          exercisable at such time or times and  subject  to
          such  terms  and conditions as shall be determined
          by  the  Committee  at grant;  provided,  however,
          that,  except as provided in subsections (f),  (g)
          and  (h)  below  and Article 3,  unless  otherwise
          determined  by  the Committee at grant,  no  Stock
          Option  shall  be exercisable prior to  the  first
          anniversary  date of the granting of  the  Option.
          If the Committee provides, in its discretion, that
          any   Stock   Option   is  exercisable   only   in
          installments,   the  Committee  may   waive   such
          installment exercise provisions at any time at  or
          after  grant  in whole or in part, based  on  such
          factors, if any, as the Committee shall determine,
          in its sole discretion.

          (d)   Method  of  Exercise.  Subject  to  whatever
          installment exercise and waiting period provisions
          apply  under  subsection (c) above, Stock  Options
          may  be exercised in whole or in part at any  time
          during  the option term, by giving written  notice
          of  exercise to the Company specifying the  number
          of  shares to be purchased.  Such notice shall  be
          accompanied  by  payment in full of  the  purchase
          price  in  such form as the Committee may  accept.
          If  and  to the extent determined by the Committee
          in  its sole discretion at or after grant, payment
          in full or in part may also be made in the form of
          Common  Stock (other than Restricted Stock)  owned
          by  the Participant (and for which the Participant
          has  good  title free and clear of any  liens  and
          encumbrances) or Restricted Stock, or by reduction
          in   the  number  of  shares  issuable  upon  such
          exercise  based, in each case, on the Fair  Market
          Value  of  the  Stock  on  the  payment  date   as
          determined by the Committee (without regard to any
          forfeiture  restrictions applicable to  Restricted
          Stock).  No shares of Stock shall be issued  until
          payment,  as  provided herein, therefor  has  been
          made.   A  Participant shall  generally  have  the
          rights   to  dividends  or  other  rights   of   a
          shareholder with respect to shares subject to  the
          Option  when the optionee has given written notice
          of  exercise, has paid for such shares as provided
          herein,   and,   if  requested,  has   given   the
          representation   described   in   Section    15.1.
          Notwithstanding the foregoing, if payment in  full
          or in part has been made in the form of Restricted
          Stock,  an  equivalent number of shares of  Common
          Stock  issued on exercise of the Option  shall  be
          subject  to  the same restrictions and conditions,
          and   during  the  remainder  of  the  Restriction
          Period,  applicable  to the shares  of  Restricted
          Stock surrendered therefor.

          (e)  Transferability of Options.

                      (1)    No   Stock  Option   shall   be
               Transferable  by  the  Participant  otherwise
               than  by  will or by the laws of descent  and
               distribution, and all Stock Options shall  be
               exercisable,    during   the    Participant's
               lifetime,    only    by   the    Participant.
               Notwithstanding the foregoing, the  Committee
               may  provide  in  the  terms  and  conditions
               governing  any  Stock Option  other  than  an
               Incentive Stock Option, at the time of  grant
               or  thereafter, that the Stock Option may  be
               Transferred, to the extent vested, to members
               of  the  Participant's immediate  family,  to
               trusts   solely  for  the  benefit  of   such
               immediate family members, and to partnerships
               in which such immediate family members and/or
               trusts  are  the  only  partners.   For  this
               purpose "immediate family members" means  the
               Participant's   spouse,  parents,   children,
               stepchildren, grandchildren and  other  issue
               and  legal dependents.  Any Transfer of Stock
               Options made under this provision will not be
               effective  until notice of such  Transfer  is
               received by the Company.

                     (2)   Notwithstanding any thing to  the
               contrary  herein, if a Stock Option has  been
               Transferred  in accordance with this  Section
               6.4,  the  Stock Option shall be  exercisable
               solely  by the Transferee.  The Stock  Option
               shall remain subject to the provisions of the
               Plan,  including that it shall be exercisable
               only  to  the extent that the Participant  or
               Participant's estate would have been entitled
               to  exercise  it if the Participant  had  not
               Transferred the Stock Option.  In  the  event
               of  the death of the Participant prior to the
               expiration  of  the  right  to  exercise  the
               Transferred  Stock Option, the period  during
               which  the  Stock Option shall be exercisable
               shall   terminate  on  the  date   one   year
               following   the  date  of  the  Participant's
               death.   In  the event of the  death  of  the
               Transferee  prior  to the expiration  of  the
               right  to  exercise  the  Stock  Option,  the
               period during which the Stock Option shall be
               exercisable by the executors, administrators,
               legatees and distributees of the Transferee's
               estate,  as the case may be, shall  terminate
               on  the  date one year following the date  of
               the   Transferee's  death.   In   no   event,
               however,   shall   the   Stock   Option    be
               exercisable after the expiration of the Stock
               Option  period  set forth in  the  terms  and
               conditions  of the Stock Option.   The  Stock
               Option  shall be subject to such other  rules
               as the Committee shall determine.

          (f)   Termination by Death.  Subject to subsection
          (j)  below, if a Participant's employment  by  the
          Company  or a Designated Subsidiary terminates  by
          reason  of  death, any Stock Option held  by  such
          Participant,  unless otherwise determined  by  the
          Committee at grant, shall be fully vested and  may
          thereafter    be   exercised    by    the    legal
          representative of the estate, for a period of  one
          year  (or  such other period as the Committee  may
          specify  at grant) from the date of such death  or
          until  the expiration of the stated term  of  such
          Stock Option, whichever period is the shorter.

          (g)  Termination by Reason of Disability.  Subject
          to   subsection  (j)  below,  if  a  Participant's
          employment   by  the  Company  or   a   Designated
          Subsidiary terminates by reason of Disability, any
          Stock  Option  held  by such  Participant,  unless
          otherwise  determined by the Committee  at  grant,
          shall  be  fully  vested  and  may  thereafter  be
          exercised by the Participant for a period of three
          years  (or such other period as the Committee  may
          specify   at   grant)  from  the  date   of   such
          termination of employment or until the  expiration
          of the stated term of such Stock Option, whichever
          period is the shorter; provided, however, that, if
          the Participant dies within such three-year period
          (or  such  other  period as  the  Committee  shall
          specify  at  grant), any unexercised Stock  Option
          held  by such Participant shall thereafter be exer
          cisable  to the extent to which it was exercisable
          at the time of death for a period of twelve months
          from   the  date  of  such  death  or  until   the
          expiration  of  the  stated  term  of  such  Stock
          Option, whichever period is the shorter.   In  the
          event  of  termination of employment by reason  of
          Disability,  if  an  Incentive  Stock  Option   is
          exercised  after  the expiration of  the  exercise
          periods that apply for purposes of Section 422A of
          the  Code,  such Stock Option will  thereafter  be
          treated as a Non-Qualified Stock Option.

          (h)  Termination by Reason of Retirement.  Subject
          to  subsection (j), if a Participant's  employment
          by  the  Company or a Designated Subsidiary  termi
          nates  by  reason of Retirement, any Stock  Option
          held   by   such  Participant,  unless   otherwise
          determined  by  the Committee at grant,  shall  be
          fully  vested  and may thereafter be exercised  by
          the  Participant for a period of three  years  (or
          such other period as the Committee may specify  at
          grant)  from  the  date  of  such  termination  of
          employment or the expiration of the stated term of
          such   Stock  Option,  whichever  period  is   the
          shorter;   provided,   however,   that,   if   the
          Participant  dies  within such three-year  period,
          any   unexercised  Stock  Option  held   by   such
          Participant  shall thereafter be  exercisable,  to
          the extent to which it was exercisable at the time
          of  death, for a period of twelve months from  the
          date of such death or until the expiration of  the
          stated term of such Stock Option, whichever period
          is  the  shorter.  In the event of termination  of
          employment   by  reason  of  Retirement,   if   an
          Incentive  Stock  Option is  exercised  after  the
          expiration of the exercise periods that apply  for
          purposes  of Section 422A of the Code, such  Stock
          Option  will  thereafter  be  treated  as  a  Non-
          Qualified Stock Option.

          (i)     Other   Termination.    Unless   otherwise
          determined by the Committee at or after grant,  if
          a  Participant's employment by the  Company  or  a
          Designated  Subsidiary terminates for  any  reason
          other  than  death, Disability or Retirement,  the
          Stock  Option  shall thereupon  terminate,  except
          that  such Stock Option may be exercised,  to  the
          extent  it  was exercisable immediately  preceding
          such  termination, for the lesser of three  months
          or  the balance of such Stock Option's term if the
          Participant  is  involuntarily terminated  by  the
          Company   or  the  Designated  Subsidiary  without
          cause.

          (j)   Incentive Stock Option Limitations.  To  the
          extent  that  the  aggregate  Fair  Market   Value
          (determined as of the time of grant) of the Common
          Stock   with  respect  to  which  Incentive  Stock
          Options are exercisable for the first time by  the
          Participant  during any calendar  year  under  the
          Plan  and/or  any other stock option plan  of  the
          Company  or  any subsidiary or parent  corporation
          (within  the meaning of Section 425 of  the  Code)
          exceeds $100,000, such Options shall be treated as
          Options which are not Incentive Stock Options.

                To  the  extent  (if  any)  permitted  under
          Section  422A  of  the  Code,  or  the  applicable
          regulations thereunder or any applicable  Internal
          Revenue   Service   pronouncement,   if   (i)    a
          Participant's  employment with the  Company  or  a
          Designated Subsidiary is terminated by  reason  of
          death,  Disability  or  Retirement  and  (ii)  the
          portion of any Incentive Stock Option that is  oth
          erwise  exercisable  during  the  post-termination
          period specified under subsections (f), (g) or (h)
          above,  computed  without regard to  the  $100,000
          limitation currently contained in Section  422A(d)
          of  the Code, is greater than the portion of  such
          Stock Option that is immediately exercisable as an
          "incentive   stock  option"  during   such   post-
          termination period under Section 422A, such excess
          shall  be treated as a Non-Qualified Stock Option.
          If  the  exercise of an Incentive Stock Option  is
          accelerated by reason of a Change in Control,  any
          portion of such Option that is not exercisable  as
          an   Incentive  Stock  Option  by  reason  of  the
          $100,000  limitation contained in Section  422A(d)
          of  the  Code  shall be treated as a Non-Qualified
          Stock Option.

               Should any of the foregoing provisions not be
          necessary  in  order  for  the  Stock  Options  to
          qualify as Incentive Stock Options, or should  any
          additional  provisions be required, the  Committee
          may   amend  the  Plan  accordingly,  without  the
          necessity  of  obtaining  the  approval   of   the
          shareholders of the Company.

          (k)    Buyout  and  Settlement  Provisions.    The
          Committee  may  at any time offer to  buy  out  an
          Option previously granted, based on such terms and
          conditions  as  the Committee shall establish  and
          communicate  to the Participant at the  time  that
          such offer is made.

                In  addition,  if  the Option  agreement  so
          provides   at  grant  or  is  amended  (with   the
          Participant's consent) after grant  and  prior  to
          exercise to so provide, the Committee may  require
          that  all or part of the shares to be issued  with
          respect to the spread value of an exercised Option
          take  the form of Performance Shares or Restricted
          Stock,  which  shall  be valued  on  the  date  of
          exercise on the basis of the Fair Market Value  of
          such   Performance  Shares  or  Restricted   Stock
          determined  without regard to  the  deferral  limi
          tations and/or forfeiture restrictions involved.


                         ARTICLE VII
                  Stock Appreciation Rights

       7.1    Tandem   Stock  Appreciation  Rights.    Stock
Appreciation Rights may be granted in conjunction  with  all
or  part  of  any Stock Option (a "Reference Stock  Option")
granted   under   this  Plan  ("Tandem  Stock   Appreciation
Rights").  In the case of a Non-Qualified Stock Option, such
rights  may  be granted either at or after the time  of  the
grant  of  such Reference Stock Option.  In the case  of  an
Incentive Stock Option, such rights may be granted  only  at
the time of the grant of such Reference Stock Option.

      7.2  Terms and Conditions of Tandem Stock Appreciation
Rights.   Tandem Stock Appreciation Rights shall be  subject
to  such  terms  and conditions, not inconsistent  with  the
provisions of this Plan, as shall be determined from time to
time by the Committee, including the following:

          (a)   Term.  A Tandem Stock Appreciation Right  or
          applicable portion thereof granted with respect to
          a  Reference Stock Option shall terminate  and  no
          longer  be  exercisable upon  the  termination  or
          exercise  of  the Reference Stock  Option,  except
          that,   unless   otherwise   determined   by   the
          Committee, in its sole discretion, at the time  of
          grant,  a Tandem Stock Appreciation Right  granted
          with  respect  to  less than the  full  number  of
          shares covered by the Reference Stock Option shall
          not  be  reduced until and then only to the extent
          the exercise or termination of the Reference Stock
          Option causes the number of shares covered by  the
          Tandem  Stock  Appreciation Right  to  exceed  the
          number   of   shares   remaining   available   and
          unexercised under the Reference Stock Option.

          (b)   Exercisability.  Tandem  Stock  Appreciation
          Rights  shall be exercisable only at such time  or
          times  and to the extent that the Reference  Stock
          Options  to which they relate shall be exercisable
          in accordance with the provisions of Article 6 and
          this Article 7; provided, however, that any Tandem
          Stock Appreciation Right granted subsequent to the
          grant  of the Reference Stock Option shall not  be
          exercisable  during the first six  months  of  its
          term,  except  that this special limitation  shall
          not  apply in the event of death or Disability  of
          the Participant prior to the expiration of the six-
          month period.

          (c)    Method   of  Exercise.   A   Tandem   Stock
          Appreciation Right may be exercised by an optionee
          by  surrendering  the applicable  portion  of  the
          Reference  Stock Option.  Upon such  exercise  and
          surrender,  the Participant shall be  entitled  to
          receive   an  amount  determined  in  the   manner
          prescribed  in  this Section 7.2.   Stock  Options
          which  have  been so surrendered, in whole  or  in
          part, shall no longer be exercisable to the extent
          the  related Tandem Stock Appreciation Rights have
          been exercised.

          (d)  Payment.  Upon the exercise of a Tandem Stock
          Appreciation Right a Participant shall be entitled
          to  receive up to, but no more than, an amount  in
          cash  and/or shares of Common Stock equal in value
          to  the  excess of the Fair Market  Value  of  one
          share  of  Common Stock over the option price  per
          share  specified  in  the Reference  Stock  Option
          multiplied  by the number of shares in respect  of
          which  the  Tandem Stock Appreciation Right  shall
          have been exercised, with the Committee having the
          right to determine the form of payment.

          (e)      Non-Transferability.     Tandem     Stock
          Appreciation  Rights  shall be  Transferable  only
          when  and to the extent that the underlying  Stock
          Option  would  be  Transferable  under  Subsection
          6.4(e) of the Plan.

          (f)   Deemed  Exercise of Reference Stock  Option.
          Upon  the  exercise of a Tandem Stock Appreciation
          Right,  the Reference Stock Option or part thereof
          to  which such Stock Appreciation Right is related
          shall  be  deemed to have been exercised  for  the
          purpose  of the limitation set forth in Article  4
          of  the  Plan  on the number of shares  of  Common
          Stock to be issued under the Plan.

      7.3  Non-Tandem Stock Appreciation Rights.  Non-Tandem
Stock  Appreciation  Rights  may  also  be  granted  without
reference  to  any  Stock Options granted under  this  Plan;
provided,  however,  that no Participant  shall  be  granted
Stock  Options or Non-Tandem Stock Appreciation  Rights,  or
both, with respect to a total of more than 500,000 shares of
Common Stock during any fiscal year of the Company.

       7.4    Terms  and  Conditions  of  Non-Tandem   Stock
Appreciation  Rights.  Non-Tandem Stock Appreciation  Rights
shall   be  subject  to  such  terms  and  conditions,   not
inconsistent with the provisions of this Plan, as  shall  be
determined from time to time by the Committee, including the
following:

          (a)   Term.   The  term of each  Non-Tandem  Stock
          Appreciation   Right  shall  be   fixed   by   the
          Committee, but shall not be greater than ten years
          and one day after the date the Right is granted.

          (b)      Exercisability.      Non-Tandem     Stock
          Appreciation Rights shall be exercisable  at  such
          time  or  times  and  subject to  such  terms  and
          conditions as shall be determined by the Committee
          at  grant; provided, however, that any Right shall
          not be exercisable during the first six months  of
          its  term,  except  that this  special  limitation
          shall   not  apply  in  the  event  of  death   or
          Disability  of the Participant prior to expiration
          of   this  six-month  period.   If  the  Committee
          provides,  in its discretion, that any such  Right
          is exercisable only in installments, the Committee
          may waive such installment exercise provisions  at
          any  time  at or after grant in whole or in  part,
          based  on  such factors, if any, as the  Committee
          shall determine, in its sole discretion.

          (c)   Method  of  Exercise.  Subject  to  whatever
          installment exercise and waiting period provisions
          apply under subsection (b) above, Non-Tandem Stock
          Appreciation Rights may be exercised in  whole  or
          in  part  at any time during the option  term,  by
          giving  written notice of exercise to the  Company
          specifying the number of Rights to be exercised.

          (d)   Payment.  Upon the exercise of a  Non-Tandem
          Stock  Appreciation Right a Participant  shall  be
          entitled to receive, for each Right exercised,  up
          to,  but  no  more than, an amount in cash  and/or
          shares  of  Common Stock equal  in  value  to  the
          excess  of the Fair Market Value of one  share  of
          Common  Stock  on the date the Right is  exercised
          over  the Fair Market Value of one share of Common
          Stock  on  the date the Right was awarded  to  the
          Participant, with the Committee having  the  right
          to determine the form of payment.

               (e)    Non-Transferability.   No   Non-Tandem
               Stock    Appreciation    Right    shall    be
               Transferable  by  the  Participant  otherwise
               than  by  will or by the laws of descent  and
               distribution,  and all such Rights  shall  be
               exercisable,    during   the    Participant's
               lifetime, only by the Participant.

          (f)   Termination  by Death.  If  a  Participant's
          employment   by  the  Company  or   a   Designated
          Subsidiary terminates by reason of death, any Non-
          Tandem  Stock  Appreciation  Right  held  by  such
          Participant,  unless otherwise determined  by  the
          Committee at grant, shall be fully vested and  may
          thereafter    be   exercised    by    the    legal
          representative of the estate, for a period of  one
          year  (or  such other period as the Committee  may
          specify  at grant) from the date of such death  or
          until  the expiration of the stated term  of  such
          Right, whichever period is the shorter.

          (g)   Termination  by  Reason  of  Disability   or
          Retirement.  If a Participant's employment by  the
          Company  or a Designated Subsidiary terminates  by
          reason of Disability or Retirement, any Non-Tandem
          Stock Appreciation Right held by such Participant,
          unless  otherwise determined by the  Committee  at
          grant, shall be fully vested and may thereafter be
          exercised by the Participant for a period of three
          years  (or such other period as the Committee  may
          specify   at   grant)  from  the  date   of   such
          termination of employment or until the  expiration
          of the stated term of such Right, whichever period
          is  the  shorter; provided, however, that, if  the
          Participant dies within such three-year period (or
          such  other period as the Committee shall  specify
          at   grant),  any  unexercised  Non-Tandem   Stock
          Appreciation Right held by such Participant  shall
          thereafter be exercisable to the extent  to  which
          it  was  exercisable at the time of  death  for  a
          period  of  twelve months from the  date  of  such
          death  or until the expiration of the stated  term
          of such Right, whichever period is the shorter.

          (h)     Other   Termination.    Unless   otherwise
          determined by the Committee at or after grant,  if
          a  Participant's employment by the  Company  or  a
          Designated  Subsidiary terminates for  any  reason
          other  than  death, Disability or Retirement,  the
          Non-Tandem   Stock   Appreciation   Right    shall
          thereupon terminate, except that such Right may be
          exercised,   to  the  extent  it  was  exercisable
          immediately  preceding such termination,  for  the
          lesser  of  three  months or the  balance  of  the
          stated  term  of such Right if the Participant  is
          involuntarily  terminated by the  Company  or  the
          Designated Subsidiary without cause.

      7.5   Cash Settlements of Tandem and Non-Tandem  Stock
Appreciation Rights.  A Participant required to file reports
under  Section 16(a) of the Securities Exchange Act of  1934
with  respect to securities of the Company may receive  cash
in  complete or partial settlement of a Tandem or Non-Tandem
Stock  Appreciation  Right only  if  any  election  by  such
Participant to receive cash in full or partial settlement of
the Stock Appreciation Right, as well as any exercise by him
of  his Stock Appreciation Right for such cash, is made  (i)
during  the  period  beginning on  the  third  business  day
following  the  date  of  release  for  publication  of  the
quarterly or annual summary statements of sales and earnings
of  the  Company  and  ending on the  twelfth  business  day
following  such  date, or (ii) during any  other  period  in
which  such  election  or exercise may  be  made  under  the
provisions of Rule 16b-3 promulgated pursuant to the Act.



                        ARTICLE VIII
                      Restricted Stock

      8.1  Awards of Restricted Stock.  Shares of Restricted
Stock  may  be issued either alone or in addition  to  other
Awards   granted  under  the  Plan.   The  Committee   shall
determine  the  eligible persons to whom, and  the  time  or
times at which, grants of Restricted Stock will be made, the
number  of  shares to be awarded, the price (if any)  to  be
paid by the recipient (subject to Section 8.2), the time  or
times within which such Awards may be subject to forfeiture,
the vesting schedule and rights to acceleration thereof, and
all other terms and conditions of the Awards.

      The  Committee may condition the grant  of  Restricted
Stock upon the attainment of specified performance goals  or
such  other factors as the Committee may determine,  in  its
sole discretion.

       8.2    Awards   and  Certificates.   The  prospective
Participant  selected  to receive a Restricted  Stock  Award
shall not have any rights with respect to such Award, unless
and  until  such Participant has delivered a fully  executed
copy  of  the agreement evidencing the Award to the  Company
and  has  otherwise complied with the applicable  terms  and
conditions  of  such Award.  Further, such  Award  shall  be
subject to the following conditions:

          (a)   Purchase Price.  Subject to Section 4.3, the
          purchase price for shares of Restricted Stock  may
          be less than their par value and may be zero.

          (b)   Acceptance.  Awards of Restricted Stock must
          be  accepted within a period of 60 days  (or  such
          shorter  period  as the Committee may  specify  at
          grant)  after  the  Award  date,  by  executing  a
          Restricted  Stock Award agreement  and  by  paying
          whatever   price  (if  any)  the   Committee   has
          designated thereunder.

          (c)    Legend.    Each  Participant  receiving   a
          Restricted  Stock Award shall be  issued  a  stock
          certificate   in   respect  of  such   shares   of
          Restricted  Stock.   Such  certificate  shall   be
          registered  in  the name of such Participant,  and
          shall bear an appropriate legend referring to  the
          terms, conditions, and restrictions applicable  to
          such Award, substantially in the following form:

                "The  anticipation, alienation,  attachment,
          sale, transfer, assignment, pledge, encumbrance or
          charge  of the shares of stock represented  hereby
          are subject to the terms and conditions (including
          forfeiture)  of  The Reader's Digest  Association,
          Inc.  (the "Company") 1994 Key Employee Long  Term
          Incentive  Plan  and  an  Agreement  entered  into
          between the registered owner and the Company dated
          .   Copies of such Plan and Agreement are on  file
          at the principal office of the Company."

          (d)   Custody.   The Committee shall require  that
          the  stock certificates evidencing such shares  be
          held   in   custody  by  the  Company  until   the
          restrictions thereon shall have lapsed, and  that,
          as  a condition of any Restricted Stock Award, the
          Participant  shall have delivered  a  duly  signed
          stock  power, endorsed in blank, relating  to  the
          Common Stock covered by such Award.

      8.3   Restrictions  and  Conditions.   The  shares  of
Restricted  Stock  awarded pursuant to this  Plan  shall  be
subject to the following restrictions and conditions:

          (a)    Restriction   Period.    Subject   to   the
          provisions  of this Plan and the Award  agreement,
          during  a  period set by the Committee  commencing
          with  the  date  of  such Award (the  "Restriction
          Period"),  the Participant shall not be  permitted
          to  Transfer  shares of Restricted  Stock  awarded
          under   this  Plan.   Within  these  limits,   the
          Committee, in its sole discretion, may provide for
          the lapse of such restrictions in installments and
          may accelerate or waive such restrictions in whole
          or  in  part, based on service, performance and/or
          such  other  factors or criteria as the  Committee
          may determine in its sole discretion.

          (b)  Rights as Shareholder.  Except as provided in
          this subsection (b) and subsection (a) above,  the
          Participant shall have, with respect to the shares
          of Restricted Stock, all of the rights of a holder
          of shares of Common Stock of the Company including
          the  right  to receive any dividends.  The  Commit
          tee, in its sole discretion, as determined at  the
          time  of  Award, may permit or require the payment
          of dividends to be deferred.

          (c)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Restriction
          Period,  all  Restricted Shares still  subject  to
          restriction   will  vest  or   be   forfeited   in
          accordance   with   the   terms   and   conditions
          established by the Committee at grant.

          (d)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, waive in whole or in part any  or  all
          remaining  restrictions  with  respect   to   such
          Participant's shares of Restricted Stock, based on
          such   factors   as   the   Committee   may   deem
          appropriate.

          (e)   Lapse  of  Restrictions.  If  and  when  the
          Restriction   Period  expires  without   a   prior
          forfeiture of the Restricted Stock subject to such
          Restriction  Period,  the  certificates  for  such
          shares shall be delivered to the Participant.  All
          legends shall be removed from said certificates at
          the time of delivery to the Participant.


                         ARTICLE IX
                     Performance Shares

      9.1   Award of Performance Shares.  Performance Shares
may  be  awarded either alone or in addition to other Awards
granted under this Plan.  The Committee shall determine  the
eligible  persons  to whom and the time or  times  at  which
Performance   Shares  shall  be  awarded,  the   number   of
Performance Shares to be awarded to any person, the duration
of  the period (the "Performance Period") during which,  and
the  conditions under which, receipt of the Shares  will  be
deferred, and the other terms and conditions of the Award in
addition to those set forth in Section 9.2.

            The   Committee  may  condition  the  grant   of
Performance   Shares  upon  the  attainment   of   specified
performance goals or such other factors or criteria  as  the
Committee shall determine, in its sole discretion.

      9.2  Terms and Conditions.  Performance Shares awarded
pursuant to this Article 9 shall be subject to the following
terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  Performance Share Awards may  not  be
          Transferred during the Performance Period.

          (b)   Dividends.  Unless otherwise  determined  by
          the  Committee at the time of Award, amounts equal
          to  any  dividends declared during the Performance
          Period  with  respect to the number of  shares  of
          Common Stock covered by a Performance Share  Award
          will not be paid to the Participant.

          (c)   Payment.  Subject to the provisions  of  the
          Award  agreement and this Plan, at the  expiration
          of  the  Performance  Period,  share  certificates
          and/or  cash  of  an  equivalent  value  (as   the
          Committee  may  determine in its sole  discretion)
          shall  be  delivered  to the Participant,  or  his
          legal  representative, in a number  equal  to  the
          vested  shares  covered by the  Performance  Share
          Award.

          (d)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Performance
          Period  for a given Award, the Performance  Shares
          in   question   will  vest  or  be  forfeited   in
          accordance   with   the   terms   and   conditions
          established by the Committee at grant.

          (e)    Accelerated  Vesting.   Based  on  service,
          performance and/or such other factors or criteria,
          if  any,  as  the  Committee  may  determine,  the
          Committee  may, at or after grant, accelerate  the
          vesting  of  all  or any part of  any  Performance
          Share  Award and/or waive the deferral limitations
          for all or any part of such Award.

          (f)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, based on such factors as the Committee
          may  deem appropriate, waive in whole or  in  part
          any  or  all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of
          the Participant's Performance Shares.


                          ARTICLE X
                      Performance Units

     10.1 Award of Performance Units.  Performance Units may
be  awarded  either  alone or in addition  to  other  Awards
granted under this Plan.  The Committee shall determine  the
eligible  persons  to whom and the time or  times  at  which
Performance   Units  shall  be  awarded,   the   number   of
Performance Units to be awarded to any person, the  duration
of  the  period (the "Performance Cycle") during which,  and
the  conditions  under  which,  a  Participant's  right   to
Performance   Units   will  be  vested,   the   ability   of
Participants to defer the receipt of payment of such  Units,
and  the other terms and conditions of the Award in addition
to those set forth in Section 10.2.

     A Performance Unit shall have a fixed dollar value.

      The Committee may condition the vesting of Performance
Units upon the attainment of specified performance goals  or
such  other  factors  or  criteria as  the  Committee  shall
determine, in its sole discretion.

      10.2  Terms  and  Conditions.  The  Performance  Units
awarded pursuant to this Article 10 shall be subject to  the
following terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  Performance Unit Awards  may  not  be
          Transferred.

          (b)    Vesting.    At   the  expiration   of   the
          Performance  Cycle, the Committee shall  determine
          the  extent  to which the performance  goals  have
          been   achieved,   and  the  percentage   of   the
          Performance  Units of each Participant  that  have
          vested.

          (c)    Payment.    Subject   to   the   applicable
          provisions  of the Award agreement and this  Plan,
          at  the expiration of the Performance Cycle,  cash
          and/or  share certificates of an equivalent  value
          (as  the  Committee  may  determine  in  its  sole
          discretion) shall be delivered to the Participant,
          or  his  legal representative, in payment  of  the
          vested  Performance  Units  covered  by  the   Per
          formance Unit Award.

          (d)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Performance
          Cycle for a given Award, the Performance Units  in
          question  will vest or be forfeited in  accordance
          with  the terms and conditions established by  the
          Committee at grant.

          (e)    Accelerated  Vesting.   Based  on  service,
          performance and/or such other factors or criteria,
          if  any,  as  the  Committee  may  determine,  the
          Committee  may, at or after grant, accelerate  the
          vesting of all or any part of any Performance Unit
          Award  and/or  waive the deferral limitations  for
          all or any part of such Award.

          (f)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, based on such factors as the Committee
          may  deem appropriate, waive in whole or  in  part
          any  or  all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of
          the Participant's Performance Units.


                         ARTICLE XI
                  Other Stock-Based Awards

      11.1  Other Awards.  Other Awards of Common Stock  and
other  Awards  that  are  valued in  whole  or  in  part  by
reference  to,  or  are payable in or  otherwise  based  on,
Common   Stock  ("Other  Stock-Based  Awards"),   including,
without limitation, Awards valued by reference to subsidiary
performance, may be granted either alone or in  addition  to
or  in tandem with Stock Options, Stock Appreciation Rights,
Restricted Stock, Performance Shares or Performance Units.

           Subject  to  the  provisions of  this  Plan,  the
Committee  shall have authority to determine the persons  to
whom  and  the time or times at which such Awards  shall  be
made,  the  number of shares of Common Stock to  be  awarded
pursuant  to  such Awards, and all other conditions  of  the
Awards.   The  Committee may also provide for the  grant  of
Common  Stock  under such Awards upon the  completion  of  a
specified performance period.

      11.2  Terms and Conditions.  Other Stock-Based  Awards
made  pursuant  to this Article 11 shall be subject  to  the
following terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  shares  of Common  Stock  subject  to
          Awards  made  under this Article  11  may  not  be
          Transferred prior to the date on which the  shares
          are  issued, or, if later, the date on  which  any
          applicable  restriction, performance  or  deferral
          period lapses.

          (b)   Dividends.  Unless otherwise  determined  by
          the Committee at the time of Award, subject to the
          provisions  of the Award agreement and this  Plan,
          the  recipient of an Award under this  Article  11
          shall  be entitled to receive, currently or  on  a
          deferred  basis, dividends or dividend equivalents
          with  respect  to the number of shares  of  Common
          Stock  covered by the Award, as determined at  the
          time  of  the Award by the Committee, in its  sole
          discretion.

          (c)  Vesting.  Any Award under this Article 11 and
          any  Common Stock covered by any such Award  shall
          vest or be forfeited to the extent so provided  in
          the   Award  agreement,  as  determined   by   the
          Committee, in its sole discretion.

          (d)   Waiver of Limitation.  In the event  of  the
          Participant's Retirement, Disability or death,  or
          in  cases  of special circumstances, the Committee
          may,  in it sole discretion, waive in whole or  in
          part   any  or  all  of  the  limitations  imposed
          hereunder (if any) with respect to any or  all  of
          an Award under this Article 11.

          (e)   Price.  Common Stock issued on a bonus basis
          under  this Article 11 may be issued for  no  cash
          consideration; Common Stock purchased pursuant  to
          a  purchase  right awarded under this  Article  11
          shall be priced as determined by the Committee.


                         ARTICLE XII
                Change in Control Provisions

      12.1 Benefits.  In the event of a Change in Control of
the  Company  (as  defined below), and except  as  otherwise
provided  by the committee upon the grant of an  Award,  the
Participant shall be entitled to the following benefits:

          (a)   All outstanding Stock Options and Non-Tandem
          Stock  Appreciation  Rights  of  such  Participant
          granted  prior to the Change in Control  shall  be
          fully  vested and immediately exercisable in their
          entirety.   In its sole discretion, the  Committee
          may  provide  for the purchase of any  such  Stock
          Options  by  the Company or Designated  Subsidiary
          for  an amount of cash equal to the excess of  the
          Change in Control price (as defined below) of  the
          shares  of  Common  Stock covered  by  such  Stock
          Options, over the aggregate exercise price of such
          Stock Options.  For purposes of this Section 12.1,
          Change  in Control price shall mean the higher  of
          (i)  the  highest price per share of Common  Stock
          paid  in  any transaction related to a  Change  in
          Control  of the Company, or (ii) the highest  Fair
          Market Value per share of Common Stock at any time
          during  the  60-day period preceding a  Change  in
          Control.

          (b)   All Performance Share Awards and Performance
          Unit  Awards of such Participant granted prior  to
          the Change in Control shall vest, at a minimum, as
          if    the   applicable   Performance   Period   or
          Performance  Cycle had ended upon such  Change  in
          Control  and  the determination of the  extent  to
          which  any specified performance goals or  targets
          had been achieved had been made at such time.

          (c)   The  restrictions to  which  any  shares  of
          Restricted Stock of such Participant granted prior
          to  the Change in Control are subject shall  lapse
          as  if the applicable Restriction Period had ended
          upon such Change in Control.

      Any  determination by the Committee made  pursuant  to
paragraph  (a) of this Section 12.1 may be made  as  to  all
outstanding Awards or only as to certain outstanding  Awards
specified by the Committee and any such determination may be
made prior to or after a Change in Control.

     12.2 Change in Control.  A "Change in Control" shall be
deemed  to  occur  if  (1) there shall  be  consummated  any
consolidation  or  merger of the Company with  or  into  any
other  corporation,  any corporate reorganization  involving
the Company, any sale, lease, exchange or other transfer (in
one transaction or a series of related transactions) of all,
or  substantially all, of the assets of the Company, or  any
sale or other disposition of shares of capital stock of  the
Company, and (2) as a result of such consolidation,  merger,
reorganization, sale, lease, exchange or other  disposition,
(A)  any person or group (as such terms are used in Sections
13(d)(3)  and  14(d)(2) of the Securities  Exchange  Act  of
1934,  as  amended (the "Exchange Act")), shall have  become
the beneficial owner (within the meaning of Rule 13d-3 under
the Exchange Act) of a majority of the Company's outstanding
voting stock, or (B) any person other than the Company shall
be  the  beneficial owner of the assets of  the  Company  as
described  above;  provided, however, that the  non-employee
members  of  the Board immediately prior to such transaction
may  determine that a Change in Control for purposes of  the
Plan  has  not occurred where control is to be acquired  by:
(i) an employee stock ownership plan of the Company; (ii)  a
group  of  persons who immediately prior to the  transaction
were officers and senior employees of the Company; (iii)  an
entity  organized  directly  or indirectly  by  persons  who
immediately  prior  to  the transaction  were  officers  and
senior employees of the Company and who upon consummation of
the  transaction  will  be officers  and  employees  of  the
Company   and   of   the   acquiring   entity,   will   have
representation  on the Board of Directors of  the  acquiring
entity and will own at least 10% of the voting shares of the
acquiring  entity; (iv) an entity or entities  that  acquire
shares  of  the  Company  in a corporate  reorganization  or
restructuring  that involves no substantial  change  in  the
effective  beneficial ownership or control of  the  Company;
(v)  any one or more non-profit organizations designated  by
the  Board of Directors pursuant to this Section 12.2(v)  at
least  12  months  prior to the Change in  Control;  (vi)  a
person  or  persons  who at the time  of  or  prior  to  the
transaction  announce their intention to make no substantial
change  in the composition of the Board; provided,  however,
that if during the 24 months after a transaction referred to
in  this clause (vi) of Section 12.2, individuals who at the
beginning of such period constituted the entire Board  shall
cease for any reason to constitute a majority thereof unless
the election of each new director who was not a director  at
the  beginning of such period was approved by a vote  of  at
least  two-thirds of the directors then still in office  who
were  directors at the beginning of the period, a Change  in
Control shall be deemed to have occurred as of the date  the
composition of the Board is so changed.

      12.3 Limitation.  In the event that any benefits to  a
Participant  under this Plan, either alone or together  with
any  other  payments or benefits otherwise owed to  the  Par
ticipant  by  the Company or a Designated Subsidiary  on  or
after a Change in Control would, in the Company's good faith
opinion,  be deemed under Section 280G of the Code,  or  any
successor provision, to be parachute payments, the  benefits
under this Plan shall be reduced to the extent necessary  in
the  Company's good faith opinion so that no portion of  the
benefits   provided   herein  shall  be  considered   excess
parachute  payments under Section 280G of the  Code  or  any
successor provision.  The Company's good faith opinion shall
be conclusive and binding upon the Participants.


                        ARTICLE XIII
            Termination or Amendment of the Plan

      13.1  Termination  or Amendment.  Notwithstanding  any
other provision of this Plan, the Board may at any time, and
from time to time, amend, in whole or in part, any or all of
the  provisions of the Plan (including any amendment  deemed
necessary  to  ensure that the Company may comply  with  any
regulatory  requirement  referred  to  in  Article  15),  or
suspend   or   terminate  it  entirely,   retroactively   or
otherwise;   provided,  however,  that,   unless   otherwise
required by law, the rights of a Participant with respect to
Options  or  other Awards granted prior to  such  amendment,
suspension  or termination, may not be impaired without  the
consent  of such Participant and, provided further,  without
the  approval of the holders of the Company's stock entitled
to  vote,  no amendment may be made which would (i) increase
the  aggregate number of shares of Common Stock that may  be
issued under this Plan (except by operation of Section 4.2);
(ii)  change the definition of employees eligible to receive
Stock  Awards  under  this Plan; (iii) decrease  the  option
price  of  any Stock Option to less than 100%  of  the  Fair
Market  Value  on  the  date of grant  for  a  Stock  Option
intended to be an Incentive Stock Option or to less than 85%
of  the  Fair Market Value on the date of grant for a  Stock
Option intended to be a Non-Qualified Stock Option; or  (iv)
extend  the maximum option period under Section 6.4  of  the
Plan.

           The  Committee may amend the terms of  any  Stock
Option or other Award theretofore granted, prospectively  or
retroactively,  but, subject to Article IV  above,  no  such
amendment or other action by the Committee shall impair  the
rights   of   any  holder  without  the  holder's   consent.
Notwithstanding  the foregoing, if a Stock Option  has  been
Transferred in accordance with the Plan, written consent  of
the  Transferee (and not the Participant) shall be necessary
to  impair the rights of the holder under the Stock  Option.
The  Committee  may  also substitute new Stock  Options  for
previously  granted  Stock  Options  having  higher   option
exercise prices than the new Stock Options being substituted
therefor.


                         ARTICLE XIV
                        Unfunded Plan

     14.1 Unfunded Status of Plan.  This Plan is intended to
constitute  an  "unfunded" plan for incentive  and  deferred
compensation.  With respect to any payments as  to  which  a
Participant  has a fixed and vested interest but  which  are
not  yet  made  to  a  Participant by the  Company,  nothing
contained herein shall give any such Participant any  rights
that  are  greater than those of a general creditor  of  the
Company.


                         ARTICLE XV
                     General Provisions

      15.1  Legend.  The Committee may require  each  person
purchasing shares pursuant to a Stock Option or other  Award
under the Plan to represent to and agree with the Company in
writing that the Participant is acquiring the shares without
a  view  to distribution thereof.  In addition to any legend
required by this Plan, the certificates for such shares  may
include any legend which the Committee deems appropriate  to
reflect any restrictions on Transfer.

           All  certificates  for  shares  of  Common  Stock
delivered  under  the Plan shall be subject  to  such  stock
transfer orders and other restrictions as the Committee  may
deem  advisable  under  the  rules,  regulations  and  other
requirements of the Securities and Exchange Commission,  any
stock  exchange upon which the Stock is then listed  or  any
national  securities exchange system upon whose  system  the
Stock  is  then  quoted,  any applicable  Federal  or  state
securities  law, and any applicable corporate law,  and  the
Committee  may cause a legend or legends to be  put  on  any
such  certificates  to make appropriate  reference  to  such
restrictions.

     15.2 Other Plans.  Nothing contained in this Plan shall
prevent   the  Board  from  adopting  other  or   additional
compensation  arrangements, subject to shareholder  approval
if  such approval is required; and such arrangements may  be
either  generally applicable or applicable only in  specific
cases.

     15.3 No Right to Employment.  Neither this Plan nor the
grant of any Option or other Award hereunder shall give  any
Participant  or  other employee any right  with  respect  to
continuance  of employment by the Company or any subsidiary,
nor  shall they be a limitation in any way on the  right  of
the  Company  or  any  subsidiary by which  an  employee  is
employed to terminate his employment at any time.

      15.4 Withholding of Taxes.  The Company shall have the
right to deduct from any payment to be made pursuant to this
Plan,  or  to  otherwise require, prior to the  issuance  or
delivery of any shares of Common Stock or the payment of any
cash  hereunder, payment by the Participant of, any Federal,
state or local taxes required by law to be withheld.

           The  Committee  may permit any  such  withholding
obligation to be satisfied by reducing the number of  shares
of Common Stock otherwise deliverable.  A person required to
file  reports under Section 16(a) of the Securities Exchange
Act  of  1934 with respect to securities of the Company  may
elect  to have a sufficient number of shares of Common Stock
withheld  to  fulfill  such tax obligations  (hereinafter  a
"Withholding  Election") only if the election complies  with
such  conditions as are necessary to prevent the withholding
of  such shares from being subject to Section 16(b)  of  the
Securities  Exchange Act of 1934.  To the  extent  necessary
under  then  current law, such conditions shall include  the
following:  (x) the Withholding Election shall be subject to
the  disapproval  of the Committee and (y)  the  Withholding
Election  is  made  (i) during the period beginning  on  the
third  business  day  following  the  date  of  release  for
publication of the quarterly or annual summary statements of
sales  and earnings of the Company and ending on the twelfth
business day following such date, (ii) six months before the
Stock  Award  becomes  taxable, or (iii)  during  any  other
period in which a Withholding Election may be made under the
provisions  of Rule 16b-3 promulgated pursuant to  the  Act.
Any  fraction of a share of Common Stock required to satisfy
such tax obligations shall be disregarded and the amount due
shall be paid instead in cash by the Participant.

           Notwithstanding the foregoing, if  Stock  Options
have  been  Transferred, the Participant shall  provide  the
Company  with  funds sufficient to pay such tax  withholding
when   such  withholding  is  due.   Furthermore,  if   such
Participant  does not satisfy the applicable tax withholding
obligation, the Transferee may provide the funds  sufficient
to  enable the Company to pay the tax withholding.  However,
if  Stock  Options have been Transferred, the Company  shall
have no right to retain or sell without notice, or to demand
surrender from the Transferee of, shares of Common Stock  in
order to pay such tax withholding.

      15.5  No Assignment of Benefits.  No Option, Award  or
other  benefit  payable  under this Plan  shall,  except  as
otherwise  specifically provided by law or by the  Plan,  be
Transferable in any manner, and any attempt to Transfer  any
such  benefit shall be void, and any such benefit shall  not
in  any  manner  be  liable for or  subject  to  the  debts,
contracts,  liabilities, engagements or torts of any  person
who  shall  be  entitled to such benefit, nor  shall  it  be
subject  to attachment or legal process for or against  such
person.

     15.6 Listing and Other Conditions.

          (a)   As long as the Common Stock is listed  on  a
          national  securities exchange or system  sponsored
          by a national securities association, the issue of
          any  shares of Common Stock pursuant to an  Option
          or  other  Award  shall be conditioned  upon  such
          shares  being listed on such exchange  or  system.
          The Company shall have no obligation to issue such
          shares unless and until such shares are so listed,
          and  the  right  to exercise any Option  or  other
          Award  with  respect  to  such  shares  shall   be
          suspended until such listing has been effected.

          (b)   If at any time counsel to the Company  shall
          be  of  the  opinion that any sale or delivery  of
          shares  of  Common Stock pursuant to an Option  or
          other  Award  is  or may in the  circumstances  be
          unlawful  or  result in the imposition  of  excise
          taxes under the statutes, rules or regulations  of
          any  applicable  jurisdiction, the  Company  shall
          have  no obligation to make such sale or delivery,
          or  to  make  any application or to effect  or  to
          maintain  any qualification or registration  under
          the  Securities  Act  of  1933,  as  amended,   or
          otherwise  with respect to shares of Common  Stock
          or Awards, and the right to exercise any Option or
          other  Award  shall  be suspended  until,  in  the
          opinion  of  said counsel, such sale  or  delivery
          shall  be  lawful  or  will  not  result  in   the
          imposition of excise taxes.

          (c)   Upon termination of any period of suspension
          under  this  Section 15.6, any Award  affected  by
          such  suspension which shall not then have expired
          or terminated shall be reinstated as to all shares
          available before such suspension and as to  shares
          which would otherwise have become available during
          the   period  of  such  suspension,  but  no  such
          suspension shall extend the term of any Option.

      15.7  Governing Law.  This Plan and actions  taken  in
connection  herewith  shall  be governed  and  construed  in
accordance  with  the  laws  of  the  State  of   New   York
(regardless  of  the law that might otherwise  govern  under
applicable New York principles of conflict of laws).

     15.8 Construction.  Wherever any words are used in this
Plan  in  the  masculine gender they shall be  construed  as
though  they  were also used in the feminine gender  in  all
cases where they would so apply, and wherever any words  are
used herein in the singular form they shall be construed  as
though  they were also used in the plural form in all  cases
where they would so apply.

     15.9 Liability.  No member of the Board, no employee of
the  Company  and  no  member  of  the  Committee  (nor  the
Committee  itself)  shall be liable for any  act  or  action
hereunder, whether of omission or commission, by  any  other
member  or  employee  or  by any agent  to  whom  duties  in
connection  with the administration of the  Plan  have  been
delegated  or,  except in circumstances  involving  his  bad
faith,  gross  negligence or fraud,  for  anything  done  or
omitted to be done by himself.

      15.10     Other Benefits.  No Award payment under this
Plan  shall be deemed compensation for purposes of computing
benefits  under  any retirement plan of the Company  or  its
subsidiaries nor affect any benefits under any other benefit
plan   now  or  subsequently  in  effect  under  which   the
availability or amount of benefits is related to  the  level
of compensation.

      15.11      Costs.  The Company shall bear all expenses
incurred  in administering this Plan, including expenses  of
issuing Common Stock pursuant to any Awards hereunder.

     15.12     No Right to Same Benefits.  The provisions of
Awards   need  not  be  the  same  with  respect   to   each
Participant, and such Awards to individual Participants need
not be the same in subsequent years.


                         ARTICLE XVI
                   Effective Date of Plan

     The Plan shall become effective upon the date specified
by the Board in its resolution adopting the Plan, subject to
the approval of the Plan by the holders of a majority of the
capital stock of the Company entitled to vote thereon within
one  year  after the Plan is adopted.  Any grants of  Awards
hereunder  prior  to such approval shall be  effective  when
made  (unless  otherwise specified by the Committee  at  the
time of grant), but shall be conditioned on, and subject to,
such approval of the Plan by shareholders.


                        ARTICLE XVII
                        Term of Plan

      No  Stock Option, Stock Appreciation Right, Restricted
Stock,  Performance Shares, Performance Unit or Other Stock-
Based  Award  shall be granted pursuant to the  Plan  on  or
after  the tenth anniversary of the earlier of the date  the
Plan  is  adopted  or the date of shareholder  approval  but
Awards  granted prior to such tenth anniversary  may  extend
beyond that date.


                        ARTICLE XVIII
                        Name of Plan

      This  Plan  shall  be  known as "The  Reader's  Digest
Association,  Inc.  1994 Key Employee  Long  Term  Incentive
Plan."


                         ARTICLE XIX
  Election to Receive Awards in Lieu of Other Compensation

      The  Committee, in its sole discretion, may  permit  a
Participant  to elect pursuant to this Plan, on  such  terms
and  conditions  as shall be approved by the  Committee,  to
receive  an  Award  under this Plan  in  lieu  of  receiving
payment of other compensation, under this Plan or otherwise,
from   the  Company  or  any  Designated  Subsidiary.    The
Committee  shall  have  sole discretion  to  consent  to  or
disapprove any such election by any Participant.  The  grant
of  Awards pursuant to such election shall be subject to the
provisions and limitations of this Plan and applicable law.




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