READERS DIGEST ASSOCIATION INC
10-Q, EX-27, 2000-11-09
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from
Registrant's Consolidated Condensed Statement of Income and Consolidated
Condensed Balance Sheet for the three-month period ended September 30, 2000
and is qualified in its entirety by reference to such financial statements.
</LEGEND>


<MULTIPLIER>                                   1,000
<CURRENCY>                                     $US

<S>                             <C>
<PERIOD-TYPE>                   3-mos
<FISCAL-YEAR-END>                            Jun-30-2001
<PERIOD-END>                                 Sep-30-2000
<EXCHANGE-RATE>                                        1
<CASH>                                            51,700
<SECURITIES>                                     105,600
<RECEIVABLES>                                    590,100
<ALLOWANCES>                                    (158,000)
<INVENTORY>                                      169,500
<CURRENT-ASSETS>                                 996,200
<PP&E>                                           340,200
<DEPRECIATION>                                  (187,100)
<TOTAL-ASSETS>                                 1,986,500
<CURRENT-LIABILITIES>                          1,150,600
<BONDS>                                          249,800
                                  0
                                       28,800
<COMMON>                                             400
<OTHER-SE>                                       440,500
<TOTAL-LIABILITY-AND-EQUITY>                   1,986,500
<SALES>                                          559,700
<TOTAL-REVENUES>                                 559,700
<CGS>                                            515,400
<TOTAL-COSTS>                                    515,400
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                 132,700
<INTEREST-EXPENSE>                                 4,400
<INCOME-PRETAX>                                   48,400
<INCOME-TAX>                                      18,400
<INCOME-CONTINUING>                               30,000
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                      30,000
<EPS-BASIC>                                          .29
<EPS-DILUTED>                                        .28



</TABLE>


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