READERS DIGEST ASSOCIATION INC
8-K, 2001-01-16
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


       Date of Report (Date of earliest event reported): January 16, 2001

                       THE READER'S DIGEST ASSOCIATION, INC.
             (Exact name of registrant as specified in its charter)


            Delaware                      1-10434                13-1726769
(State or other juris-diction of  (Commission File Number)  (I.R.S. Employer
 incorporation or organization)                             Identification No.)


         Pleasantville, New York                             10570-7000
 (Address of principal executive offices)                    (Zip Code)

Registrant's telephone number,including area code:

                      (914) 238-1000


ITEM 5.  Other Events.

     Filed herewith as Exhibit 99.1 is a copy of the company's news
release,  issued today,  relating to the election of Jonathan B. Bulkeley to the
Company's Board of Directors.

ITEM 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

                  (a)      Financial statements of business acquired
                           Not applicable
                  (b)      Pro forma financial information
                           Not applicable
                  (c)      Exhibits

         Number                 Description

          99.1        Press Release of The Reader's Digest
                      Association, Inc. dated January 16, 2001


                                   SIGNATURES


       Pursuant to the requirements of the Securities Exchange Act of
1934,  the  registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.

                               THE READER'S DIGEST ASSOCIATION, INC.
                                            (Registrant)


                                         /s/GEORGE S. SCIMONE
Date:  January 16, 2001                  George S. Scimone
                              Senior Vice President and Chief Financial Officer


<PAGE>

                                  EXHIBIT INDEX



Exhibit No.                            Description

  99.1                       Press Release of The Reader's Digest
                             Association, Inc. dated January 16, 2001



<PAGE>


Exhibit 99.1

     JONATHAN BULKELEY IS ELECTED TO THE BOARD OF DIRECTORS OF THE READER'S
                            DIGEST ASSOCIATION, INC.

     PLEASANTVILLE,  N.Y.,  January 16, 2001--The  Reader's Digest  Association,
Inc.  (NYSE:  RDA, RDB) today  announced the election of Jonathan B. Bulkeley to
its Board of Directors.  Mr. Bulkeley was elected last Friday at a regular Board
meeting.

     Mr. Bulkeley brings diverse strengths to the Board in new media, marketing,
publishing  and  technology.  He was CEO of  Barnes &  Noble.com  in 1999  after
spending  six  years  with  America  Online,   where  he  directed  AOL's  first
advertising  sales and e-commerce  initiatives  and was the founder and managing
director of AOL in the United Kingdom.

     Before  joining  AOL,  Mr.  Bulkeley  held a number of sales and  marketing
positions at Time Warner, Inc. in its magazine division.

     Thomas O. Ryder,  chairman and chief executive  officer of Reader's Digest,
said,  "We are delighted to welcome  Jonathan to our Board at this time of great
opportunity  for Reader's  Digest.  He brings  skills and  experiences  that are
highly  appropriate for the company's  challenges of today. He is experienced in
e-businesses  and other  aspects of new media,  yet he also is  grounded  in the
bricks and mortar of the publishing field."

     A graduate of Yale University,  Mr. Bulkeley is the Non Executive  Chairman
of QXL,  Europe's leading Internet auction company,  and serves on the Boards of
Milliken & Co., Logikeep, Inc., Lifeminders,  Inc., Global Commerce Zone, Rocket
Networks,  Instant DX and the Hotchkiss  School.  This year,  the World Economic
Forum named Mr. Bulkeley as one of the top 100 technology pioneers.

     Mr.  Bulkeley lives in New York City with his wife,  Maura,  and their four
children.

     The Reader's  Digest  Association,  Inc. is a global  publisher  and direct
marketer of products that inform,  enrich,  entertain and inspire  people of all
ages and cultures  around the world.  Revenues  were $2.6 billion for the fiscal
year ended June 30, 2000. Global headquarters are located at Pleasantville,  New
York. The company's main Web site can be found at www.readersdigest.com.


<PAGE>


                                                              January 16, 2001

Securities and Exchange Commission
450 Fifth Street, NW
Washington, DC  20549-1005

             Re:    The Reader's Digest Association, Inc.
                    Commission File No. 1-10434
                    Central Index Key 0000858558

Ladies and Gentlemen:

             Filed  herewith  by  direct  electronic  transmission  is a Current
Report on Form 8-K of The Reader's  Digest  Association,  Inc.  (the  "Company")
dated January 16, 2001.

                                   Very truly yours,


                                   /s/CLIFFORD H.R. DUPREE
                                   Clifford H.R. DuPree


Enclosures



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