PFL ENDEAVOR VARIABLE ANNUITY ACCOUNT /NEW/
24F-2NT, 1997-02-18
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<PAGE>
 
                    U.S. SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 24F-2
                        Annual Notice of Securities Sold
                             Pursuant to Rule 24f-2

          Read instructions at the end of Form before preparing Form.
                             Please print or type.


1.   Name and address of issuer:   PFL Endeavor Platinum Variable Annuity
                                   Account (a separate Account of PFL Life
                                   Insurance Company)

                                   4333 Edgewood Road N.E.
                                   Cedar Rapids, Iowa  52499
 
2.   Name of each series or class of funds for which this notice is filed:



3.   Investment Company Act File Number:  811-06032


     Securities Act File Number:  33-33085


4.   Last day of fiscal year for which this notice is filed:

     Twelve months ended December 31, 1996

5.   Check box if this notice is being filed more than 180 days after the close
     of the issuer's fiscal year for purposes of reporting securities sold after
     the close of the fiscal year but before termination of the issuer's 24-f-2
     declaration:

                                                   [_]

6.   Date of termination of issuer's declaration under rule 24f-2(a)(1), if
     applicable (see instruction A.6):



7.   Number and amount of securities of the same class or series which had been
     registered under the Securities Act of 1933 other than pursuant to rule 
     24f-2 in a prior fiscal year, but which remained unsold at the beginning of
     the fiscal year:



8.   Number and amount of securities registered during the fiscal year other
     than pursuant to rule 24f-2:

 
 

9.   Number and aggregate sale price of securities sold during the fiscal year:

     39,754,534.229 number units    $58,144,984  sales price


10.  Number and aggregate sale price of securities sold during the fiscal year
     in reliance upon registration pursuant to rule 24f-2:

     39,754,534.229 number units    $58,144,984  sales price


11.  Number and aggregate sale price of securities issued during the fiscal year
     in connection with dividend reinvestment plans, if applicable (see
     instruction B.7):
<PAGE>
 
12.  Calculation of registration fee:
          
          (i)      Aggregate sale price of securities sold                 
                   during the fiscal year in reliance on                   
                   rule 24f-2 (from Item 10):                   $58,144,984
                                                                -----------
                                                                           
          (ii)     Aggregate price of shares issued in                     
                   connection with dividend reinvestment                   
                   plans (from Item 11, if applicable):                 + 0
                                                                          - 
                                                                           
          (iii)    Aggregate price of shares redeemed or                   
                   repurchased during the fiscal year (if                  
                   applicable):                                 - 3,635,710
                                                                  ---------
                                                                           
          (iv)     Aggregate price of shares redeemed or                   
                   repurchased and previously applied as a                 
                   reduction to filing fees pursuant to rule               
                   24e-2 (if applicable):                               + 0
                                                                          - 
                                                                           
                                                                           
          (v)      Net aggregate price of securities sold                  
                   and issued during the fiscal year in                    
                   reliance on rule 24f-2 [line (i), plus                  
                   line (ii), less line (iii), plus line                   
                   (iv)] (if applicable):                        54,509,274
                                                                 ----------
                                                                           
                                                                           
          (vi)     Multiplier prescribed by Section 6(b) of                
                   the Securities Act of 1933 or other                     
                   applicable law or regulation (see                       
                   Instruction C.6):                               x 1/2900
                                                                     ------
                                                                           
                                                                           
          (vii)    Fee due [line (I) or line (v) multiplied                
                   by line (vi)]:                                          
                                                                     18,796
                                                                     ------ 
 
INSTRUCTION:  Issuers should complete lines (ii), (iii), (iv), and (v) only if
              the form is being filed within 60 days after the close of the
              issuer's fiscal year. See Instruction C.3.


13.  Check box if fees are being remitted to the Commission's lockbox depository
     as described in section 3a of the Commission's Rules of Informal and Other
     Procedures (17 CFR 202.3a).

                                                        [X]

     Date of mailing or wire transfer of filing fees to the Commission's lockbox
     depository:
               February 14, 1997
 


                                   SIGNATURES

This report has been signed below by the following persons on behalf of the
issuer and in the capacities and on the dates indicated.

By (Signature and Title)*      /s/ Ronald L. Ziegler
                               ---------------------------------------------
                               Ronald L. Ziegler, Vice President and Actuary


Date  February 17, 1997
      ------------------------


      * Please print the name and title of the signing officer below the
        signature.


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