ITEX CORPORATION
DEF 14A, 1997-03-31
BUSINESS SERVICES, NEC
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March 24, 1997


TO THE SHAREHOLDERS OF ITEX CORPORATION:

       You  are  cordially   invited  to  attend  the  Annual   Meeting  of  the
Shareholders of ITEX CORPORATION  (the  "Company").  The meeting will be held on
Thursday,  April 24, 1997 at 1:00 p.m.,  Pacific  Time in the  Conference  Room,
second floor, 2 Lincoln South, at 10220 S.W. Greenburg Road, Portland,  OR 97223
for the following purposes:

       1. To  elect  directors  to serve  for a term of one year or until  their
       successors  are  elected  and  qualified.  The  Board  of  Directors  has
       nominated Graham Norris, Mary Scherr, Dr. Evan Ames, Dr. Sherry Meinberg,
       Robert  Nelson,  Dr.  Charles  Padbury  and  Joseph  Morris  to  serve as
       Directors.

       2. To ratify the  appointment  of  Andersen,  Andersen & Strong,  L.C. as
       independent auditors of the Company for the 1996-1997 fiscal year.

       3. To approve a new Incentive Stock Option Plan for employees,  officers,
       directors and  consultants  of the Company.  The details of this Plan are
       described in the accompanying Proxy Statement.

       4. To transact any other  business that properly  comes before the Annual
       Meeting or any adjournment of the Annual Meeting.

       The  foregoing  items of business  are more fully  described in the Proxy
Statement  accompanying this notice. Only shareholders of record at the close of
business on March 17, 1997 are entitled to notice of and the opportunity to vote
at the Annual Meeting.

       In addition to the formal  items of  business,  shareholders  will hear a
presentation by Management on the Company's general state of affairs,  including
its current financial and operating condition.

BY ORDER OF THE BOARD OF DIRECTORS:



- ---------------------------------------------------------------
Graham H. Norris, Sr., President, CEO and Chairman of the Board


ALL SHAREHOLDERS ARE CORDIALLY INVITED TO ATTEND THE MEETING IN PERSON. HOWEVER,
TO INSURE YOUR REPRESENTATION AT THE MEETING,  YOU ARE URGED TO VOTE, DATE, SIGN
AND RETURN THE ENCLOSED  PROXY AS PROMPTLY AS POSSIBLE IN THE ENVELOPE  ENCLOSED
FOR THAT PURPOSE.  THE GIVING OF THE PROXY WILL NOT AFFECT YOUR RIGHT TO VOTE AT
THE  ANNUAL  MEETING  IF THE PROXY IS  REVOKED  IN THE  MANNER  SET FORTH IN THE
ACCOMPANYING PROXY STATEMENT.


<PAGE>
                               ITEX CORPORATATION
                                 PROXY STATEMENT


       The enclosed  proxy is solicited on behalf of the management and Board of
Directors of ITEX  CORPORATION  (the "Company") for use at the Annual Meeting of
Shareholders to be held on Thursday,  April 24, 1997 at 1:00 p.m.,  Pacific Time
in the Conference Room,  second floor, 2 Lincoln South, at 10220 S.W.  Greenburg
Road, Portland, OR 97223. The Company's principal executive office is located at
One Lincoln Center,  10300 S.W. Greenburg Road, Suite 370,  Portland,  OR 97223.
The Company  will bear the cost of  preparing  and mailing the Proxy Form,  this
Proxy Statement, a copy of the Company's Annual Report for the fiscal year ended
July 31,  1996 and any  other  material  furnished  to the  shareholders  by the
Company in connection with the Annual Meeting.

       The Company expects to mail this Proxy Statement, the enclosed Proxy Form
and a copy of the  Company's  Annual  Report for the fiscal  year ended July 31,
1996 to  shareholders of record as of the close of business on March 17, 1997 on
or about March 24, 1997. Only shareholders of record at the close of business on
March 17,  1997 are  entitled  to notice of and the  opportunity  to vote at the
Annual Meeting. The number of shares outstanding on March 17, 1997 was 6,875,246
shares,  each of which is entitled to one vote for each  proposal  voted upon at
the Annual Meeting.  Proxies will be solicited by use of the mails, and officers
and  employees of the Company may also solicit  proxies by telephone or personal
contact  without  receiving  extra  compensation  for their  services.  Brokers,
dealers, banks or other nominees are requested to forward solicitation materials
to their principals to obtain authorization for the execution of the Proxy Form.
All  valid  proxies  will be voted at the  Annual  Meeting  of  Shareholders  in
accordance  with each  shareholder's  instructions  contained in the Proxy Form.
Abstentions  and broker  non-votes  will not be counted  either for  against any
proposal.  Pursuant to the  Company's  Articles of  Incorporation,  there are no
cumulative voting rights.

       Any person giving a proxy in the form  accompanying  this Proxy Statement
has the  power to revoke  it at any time  before  it is voted.  The proxy may be
revoked by filing with the Secretary of the Company at the  Company's  principal
executive  office a written  instrument of  revocation or a duly executed  proxy
bearing a later  date,  or by  attending  the  meeting  and voting in person.  A
shareholder who attends the meeting need not revoke his or her proxy and vote in
person unless he or she wishes to do so.


                     PROPOSAL NO. 1 -- ELECTION OF DIRECTORS

       The Company's  Board of Directors has  nominated  the  candidates  listed
below for election to the  Company's  Board of Directors for a one year term and
until their successors are elected and qualified:

                     Graham H. Norris, Sr.
                     Dr. Sherry L. Meinberg
                     Mary Scherr
                     Dr. Charles Padbury
                     Robert Nelson
                     Dr. Evan B. Ames
                     Joseph Morris

       Thomas G.  Baer,  a  director  since  1995 has  elected  not to stand for
reelection to the Board of Directors.


GRAHAM H. NORRIS, SR., CTB, AGE 55, PRESIDENT,  CEO AND CHAIRMAN OF THE BOARD OF
DIRECTORS, DIRECTOR SINCE 1986
Mr. Norris, who was elected President and Chief Executive Officer of the Company
on September 6, 1996,  has over 30 years  experience in management  and finance.
Prior  to his  becoming  President  of the  Company,  he had  been a  consultant
providing  a variety of  management  consulting  services  to small  private and
public corporations.  After a period of transition in management of the Company,
Mr.  Norris was  elected  Chairman  of the Board of  Directors  in  addition  to
President and Chief  Executive  Officer.  Mr. Norris has been a pilot for United
Airlines  since 1963. He has been a director of the Company since 1986. In 1993,
Mr.  Norris  became an ITEX Broker,  operating an  independent  barter office in
Provo,  Utah,  in which  capacity he earned the  credential  of Certified  Trade
Broker.

DR. SHERRY L. MEINBERG, AGE 57, DIRECTOR SINCE 1986
Dr. Meinberg has served as  Secretary/Director of The ITEX Corporation from 1982
to 1986, when the Company acquired the assets/liabilities of that company. Since
that  time she has  continued  as  corporate  secretary  until May 3, 1996 and a
director of
<PAGE>
the Company.  Dr.  Meinberg has received two masters  degrees,  and her Ph.D. in
Instructional  Science.  She is a  published  author  and  appears  widely  as a
professional  speaker.  Dr. Meinberg retired in January,  1995 after 34 years on
the faculty of Long Beach Unified School.

MARY SCHERR, CTB, AGE 60, VICE PRESIDENT OF BROKER  DEVELOPMENT,  DIRECTOR SINCE
1986
Ms. Scherr has over fourteen  years of  experience  within the barter  industry.
Upon joining ITEX in 1984 as an  independent  broker,  Ms.  Scherr was routinely
recognized  for  outstanding  sales  performance.  In fact, she was honored with
Broker of the Year for distinguishing  herself among her Company peers. In 1993,
Ms. Scherr was brought into the internal operations of ITEX as Vice President of
Broker  Development.  Ms. Scherr holds a Masters  Degree from the  University of
Iowa.

DR. CHARLES PADBURY, AGE 59, DIRECTOR SINCE 1992
Dr.  Padbury is a  Beaverton,  Oregon  dentist and has been a member of the ITEX
Retail Trade Exchange since 1985. Dr. Padbury has brought a wealth of experience
to the Board in terms of the  interests,  perceptions,  and vantage point of the
ITEX client.  During 1996 Dr. Padbury served briefly as Chairman of the Board of
Directors.

ROBERT NELSON, CPA, AGE 50, DIRECTOR SINCE 1995
Mr. Nelson is a Certified  Public  Accountant  in private  practice in Portland,
Oregon specializing in tax accounting.  He has also been an active member of the
ITEX Retail Trade Exchange, and expects to bring the advantages of both of these
experiences  to the  Board.  Mr.  Nelson  received  an MBA  from  Brigham  Young
University and is still active in the BYU Management  Society. He is a member of
the American Institute of CPAs and the Oregon Society of CPAs.

DR. EVAN B. AMES, AGE 58, DIRECTOR SINCE 1995
Dr. Ames acquired his Ph.D. in 1971 from Princeton University,  majoring in near
eastern and Soviet studies. He has served with the Central  Intelligence Agency.
In 1985 Mr. Ames became  affiliated with R.L. Ball & Associates as an investment
researcher,  analyst,  and investment  strategist.  He is currently a Registered
Investment Adviser registered with the Securities & Exchange Commission.

JOSEPH  MORRIS,  CPA,  AGE 48,  DIRECTOR,  VICE  PRESIDENT  AND CHIEF  FINANCIAL
OFFICER, DIRECTOR SINCE 1995
Mr. Morris serves as both a Director and Chief  Financial  Officer of ITEX. With
over 15 years  experience  in and  around the barter  industry,  Mr.  Morris has
served as technical  liaison  between the Financial  Accounting  Standards Board
(FASB) and International  Reciprocal  Trading  Association  (IRTA). He served as
financial officer for  Software-Intercomp,  Inc. of Denver Colorado,  a publicly
traded company on NASDAQ from 1984 through July 1995, except for the period 1988
to 1990.  During that period,  Mr. Morris was a technical  project  manager with
FASB. Mr. Morris is an accomplished  CPA and author of seven books on accounting
practices.  Mr. Morris was appointed Chief  Financial  Officer of the Company on
January 18, 1996.

The ITEX Board of  Directors  has a standing  audit  committee  comprised of Mr.
Nelson, Mr. Morris and Dr. Ames and a standing compensation  committee comprised
of Dr. Padbury, Mr. Nelson and Dr. Ames. In the last fiscal year (August 1, 1995
- - July 31, 1996) there were six meetings of the Board of  Directors.  There were
two  meetings  each  of the  audit  and  compensation  committees.  None  of the
Directors attended any less than 75% of the aggregate of (1) the total number of
meetings of the Board of Directors  and (2) the total number of meetings held by
committees of the Board on which each such Director served.

EXECUTIVE COMPENSATION
- ----------------------
Subject to Regulation S-K Item  402(1)(2)1 the only executive  officer for which
disclosure  is required is the  President,  Michael T. Baer.  No other  officers
received compensation in excess of $100,000 although Paul Shakeshaft,  who works
with corporate trade but is not an executive officer, earned $114,833.19.  Table
No. 1 lists the compensation paid for Fiscal Year 1995.
<TABLE>
<CAPTION>
                                   Table No. 1
                           Summary Compensation Table
                                                                         Long Term Compensation
                                                                     -------------------------------
                                                                             Awards          Payouts
                                                                     --------------------    -------
          <S>             <C>   <C>          <C>        <C>          <C>         <C>         <C>       <C>
          Name and                     Annual Compensation            Restricted
          Principal             ----------------------------------    Stock      Options/    LTIP        All Other
          Position        Year   Salary($)   Bonus ($)   Other($)     Award ($)    SARs(#)   Payouts   Compensation
          --------        ----  -----------  ---------  ----------   ----------   -------    -------   ------------

          Michael Baer    1996  $126,859.62    $-0-     $18,501.69      $ -0-       -0-       $ -0-       $ -0-
          CEO
          Paul Shakeshaft 1996  $110,672.83    $-0-     $4,160.36       $ -0-       -0-       $ -0-       $ -0-
</TABLE>

                                       2
<PAGE>
                                   Table No. 2
                      Option/SAR Grants in Last Fiscal Year

                              Options       Percent of     Exercise   Expiration
                Name          Granted (#)   Total Options    Price       Date
               -----          -----------   -------------  --------   ----------
          Michael Baer, CEO    225,200         17.3%       $6.125     12/15/2005


As of the fiscal year end of the  Company,  the Company  had no  arrangement  to
compensate  its  Directors  for service in their  capacity as  Directors.  As of
August 1, 1996, Outside Directors (i.e.,  Directors who are not employees of the
Company) will receive $500 per Board meeting  attended in person or by telephone
and  members  of  Board  committees  will  receive  $250 per  committee  meeting
attended.  In addition,  all Directors serving on January 1 of each year will be
issued 1,000 shares of the Company's  restricted  common stock and shall receive
the  option to  acquire a minimum  of 2,500  additional  shares  pursuant  to an
Employees  Incentive Stock Option Plan with the exercise price being the closing
bid price of the stock on the  trading  day before  the grant is made.  No funds
were set aside or accrued by the Company during Fiscal 1996 ending July 31, 1996
to provide  pension,  retirement or similar  benefits for Directors or Executive
Officers,  other than  those who are  covered by the  Company's  401(K)  plan as
employees of the Company.


SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
- --------------------------------------------------------------

Table No. 3 lists as of March 17, 1997 the  shareholdings  of all  Directors and
Executive  Officers and amount of Registrant's  voting  securities  owned by all
officers and directors as a group.

                                   Table No. 3
                Shareholdings of Directors and Executive Officers



Title of Class           Name of                 Amount and Nature        % of
                      Beneficial Owner         of Beneficial Ownership    Class
- --------------    -----------------------  -----------------------------  -----
  Common          Graham H. Norris, Sr.     392,106                        3.5%
                                            (58,106 shares issued,
                                            334,000 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Dr. Sherry L. Meinberg    135,229                        1.2%
                                            (79,229 shares issued,
                                            56,000 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Mary Scherr               93,100                         0.8%
                                            (9,700 shares issued,
                                            83,400 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Dr. Charles Padbury       31,555                         0.3%
                                            (8,555 shares issued,
                                            23,000 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Robert Nelson, CPA        21,047                         0.2%
                                            (47 shares issued,
                                            21,000 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Dr. Evan B. Ames          21,000                         0.2%
                                            (-0- shares issued,
                                            21,000 stock options)
- --------------    -----------------------  -----------------------------  -----

                                       3
<PAGE>
- --------------    -----------------------  -----------------------------  -----
  Common          Thomas G. Baer            21,000                         0.2%
                                            (-0- shares issued,
                                            21,000 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Joseph Morris, CPA        71,000                         0.6%
                                            (-0- shares issued,
                                            71,000 stock options)
- --------------    -----------------------  -----------------------------  -----
  Common          Donovan C. Snyder         37,800                         0.3%
                                            (-0- shares issued,
                                            37,800 stock options)
- --------------    -----------------------  -----------------------------  -----
  Total           Directors and Executive   Based upon 11,263,894 shares   7.3%
                  Officers                  (6,875,246 shares issued,
                                             4,388,648 stock options)

     As of March 17, 1996 and including the options described in Proposal 3


Table No. 4 lists persons or companies  holding over 5% beneficial  ownership of
Registrant's outstanding stock as of July 31, 1996:

                                   Table No. 4
                           5% or Greater Shareholders

Title of Class       Name and address            Amount and Nature        % of
                    of Beneficial Owner       of Beneficial Ownership     Class
- --------------    -----------------------  -----------------------------  -----
  Common          Terry Neal                775,035                        6.9%
                  3295 NW 113th Place       (316,535 shares owned,
                  Portland, OR 97229        8,500 shares beneficially
                                            owned, 450,000 options)
- --------------    -----------------------  -----------------------------  -----
  Common          Bailey Mutual Fund        750,000                        6.7%
                  C/O Holland Trust         (250,000 shares owned,
                    Financial Services      500,000 warrants)
                  Haaksbergweg 55 1101 BR
                  Amsterdam ZO
                  The Netherlands
- --------------    -----------------------  -----------------------------  -----

  Total 5%        Based upon 11,263,894 shares Outstanding at 3/17/97     13.6%
                      (6,875,246 shares issued,
                       4,388,648 stock options)


MANAGEMENT RECOMMENDS A VOTE IN FAVOR OF EACH OF THE NOMINEES TO THE BOARD OF
DIRECTORS. A MAJORITY OF THE VOTES CAST BY A QUORUM OF SHARES IN ATTENDANCE IN
PERSON OR BY PROXY AT THE ANNUAL MEETING WILL BE REQUIRED FOR THE ELECTION OF
EACH DIRECTOR NOMINEE.

             PROPOSAL NO. 2 -- RATIFICATION OF SELECTION OF AUDITORS

        The Board of Directors has selected Andersen, Andersen & Strong, L.C. of
Salt Lake City,  Utah as the  Company's  independent  auditors  for the  1996-97
fiscal  year  and  is  submitting   the  selection  to  the   shareholders   for
ratification.   Andersen,  Andersen  &  Strong  have  served  as  the  Company's
independent auditors since 1994. A representative of Andersen, Andersen & Strong
is not  expected  to be in  attendance  at the Annual  Meeting of  Shareholders.
However, if such a representative is

                                       4
<PAGE>

present, he or she will be permitted to address the Meeting, if so desired,  and
will be available to answer shareholder questions.

MANAGEMENT AND THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF PROPOSAL NO.
2. A MAJORITY OF THE VOTES CAST BY A QUORUM OF SHARES IN ATTENDANCE IN PERSON OR
BY PROXY  AT THE  ANNUAL  MEETING  WILL BE  REQUIRED  FOR THE  APPROVAL  OF THIS
PROPOSAL.

          PROPOSAL NO. 3 -- APPROVAL OF AN INCENTIVE STOCK OPTION PLAN

        Management  believes  that the Company's  long-term  growth is dependent
upon the  performance  and efforts of  management  and staff.  It is  considered
appropriate  for the Company to provide  incentives for superior  performance in
the form of options to acquire the Company's stock.  For that reason,  the Board
of  Directors  adopted an  incentive  stock option plan as of December 27, 1996.
Under the Plan,  the Company may grant to the Optionee  during the period ending
on a date not more than five  years  from the date of the  grant,  the option to
purchase common stock of the Company at a price per share equal to the bid price
of the  Company's  traded  common  stock on the date of the grant of the option.
Such options vest when they are granted. The Company did not receive nor will it
receive any consideration for the granting of the options. The following options
were  granted at an  exercise  price of $3.75 per share,  the price at which the
Company's stock was trading on December 27, 1996:

        a. Members of the Board of Directors each received an option to purchase
        10,000 shares.

        b. Vice  Presidents and vice president  level managers each received the
        option to acquire 25,000 shares.

        c. Graham H. Norris  received  an option to purchase  200,000  shares in
        connection  with his  acceptance  of the  position  of  Chief  Executive
        Officer of the Company.

        d.  Mr.  Norris  was  granted  the  authority  to award up to a total of
        100,000 options to employees or brokers of the Company.

        e.  Consultants to the Company Peter Grandich (Peter Grandich  Company),
        Mary  Martin  (Hamilton-  Martin  Group) and Jim  Schilling  (West Coast
        Consultants) each received an option to acquire 50,000 shares for 1997.


                             NEW PLAN BENEFITS TABLE
                                                                 Number of
                                                                 Securities
Class of stock                Name and Position                  Underlying
underlying                       of Optionee                     Granted
Options                                                          Granted
- --------------   ---------------------------------------------   ----------
Common           Graham H. Norris, President, CEO and              210,000
                      Director
- --------------   ---------------------------------------------   ----------
Common           Each Director serving on 12/27/96 (8 persons)      10,000
- --------------   ---------------------------------------------   ----------
Common           Vice Presidents and vice president level           25,000
                      managers (5 persons)
- --------------   ---------------------------------------------   ----------
                 Executive Group (6 persons)                       415,000
- --------------   ---------------------------------------------   ----------
                 Non-Executive Director Group (5 persons)           50,000
- --------------   ---------------------------------------------   ----------

FEDERAL INCOME TAX CONSEQUENCES

        The Company  intends that options granted under the plan will qualify as
"incentive stock options" ("ISO") under

                                       5
<PAGE>
section  422  ("section  422")  of the  Internal  Revenue  Code.  The  following
discussion of the federal income tax  consequences of  participation in the Plan
therefore assumes that: the Plan satisfies the requirements of section 422; that
all options  granted will,  when granted,  qualify under section 422 as ISOs and
will continue to so qualify at all times until exercise; and that optionees are,
at all times beginning with the Date of Grant and ending on the day three months
before  the date of  exercise,  be  "employees"  within  the  meaning of section
422(a)(2).  This discussion is only a summary,  does not purport to be complete,
and does not  cover,  among  other  things,  state and  local tax  consequences.
Differences in participants'  financial situations may cause federal, state, and
local tax  consequences of  participation  in the Plan to vary and no assurances
are or will be  given  to any  participant  regarding  the tax  consequences  of
participating  in the Plan.  Accordingly,  the Company urges each participant in
the Plan to consult his or her own accountant,  legal counsel or other financial
advisor  regarding  the tax  consequences  of  participation  in the Plan.  This
discussion  is based on the  provisions of the Code and  applicable  regulations
thereto, as presently in effect.

INCENTIVE STOCK OPTIONS

        Under the current  provisions of the Code, the optionees in an incentive
stock option plan will not recognize income at the time of the grant of the ISO.
In addition,  the optionee will generally not recognize  income upon exercise of
the ISO and receipt of the stock subject thereto (the "option stock").  However,
the Company  will not be entitled to a  deduction  for  compensation  expense in
connection with granting the ISO. Also, unless the holder disposes of the option
stock in a disqualifying  disposition,  as described below, the Company will not
be entitled to a deduction in connection with issuing the option stock.

        The tax  consequences to the holder upon disposition of the option stock
will depend on whether the  disposition  occurred  within the statutory  holding
period.  The holding  period is the later of two years from the Date of Grant or
one year from the transfer of the option  stock to the optionee on exercise.  If
the  employee-holder  disposes  of the option  stock  after the  holding  period
expires,  then the  disposition is considered a qualifying  disposition  and the
employee will be entitled to capital gain  treatment on the  difference  between
the amount he or she receives from the  disposition  of the option stock and his
or her tax basis in the option stock. In a qualifying disposition,  the holder's
basis is the amount paid on exercise of the option.

        A disposition during the holding period is a disqualifying  disposition.
When a disqualifying disposition occurs the employee must recognize compensation
income in the amount of the  bargain  purchase  element of the option  stock the
holder disposes of. The bargain purchase  element is the difference  between the
exercise  price and the fair  market  value of the  option  stock on the date of
exercise. The gain attributable to the bargain purchase element is then added to
the  holder's  basis  in the  option  stock  to  determine  gain  or loss on the
disposition.  The gain (or loss)  resulting from the  disqualifying  disposition
(i.e. the difference  between the proceeds  received on disposition  and the tax
basis) is a capital gain (or loss).  The  shareholder  must recognize the income
attributable to the bargain purchase element and the capital gain or loss in the
year when the disqualifying  disposition occurs. From the Company's perspective,
the  Company  may  deduct,  as  compensation  expense,  an  amount  equal to the
compensation income the employee recognizes on the bargain purchase element. The
Company  would be  entitled  to such a  deduction  during  the year in which the
disqualifying disposition occurs.

        The foregoing  discussion  assumes the fair market value of option stock
exercisable  by an  optionee  does not  exceed the value  limitation  of section
422(d) of the Code. Section 422(d) limits the aggregate fair market value of ISO
stock  exercisable  in any calendar  year to $100,000,  based on the fair market
value of the option stock on the Date of Grant.  The aggregate fair market value
of option stock first  exercisable in any one year that exceeds  $100,000 is not
ISO stock and is treated as stock subject to a non-qualified option.  Generally,
on exercise of a non-qualified  stock option the holder will recognize  ordinary
income in an amount  equal to the excess of the fair market  value of the shares
acquired  over the  exercise  price.  The Company will be entitled to expense as
compensation  the amount of ordinary  income  which the holder thus  recognizes.
Upon the sale of the non-qualified option stock, the holder will recognize short
term or long term capital  gain, or loss, as the case may be, in an amount equal
to the  difference  between the amount he or she receives from the sale of those
shares and his or her tax basis.  The holder's  tax basis will  generally be the
exercise price paid plus the amount of ordinary income recognized.

                                       6
<PAGE>
        In order for this plan to qualify,  shareholder approval is necessary. A
total of 1,000,000  shares of the  Company's  common stock will be set aside for
grants  under the plan,  both those made as of December 27, 1996 and those which
may be made in the future.

        INTERESTS OF DIRECTORS AND EXECUTIVE  OFFICERS IN THIS  PROPOSAL.  Those
Directors and  Executive  Officers  listed above have a substantial  interest in
this matter to be acted upon by the shareholders.

MANAGEMENT AND THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF PROPOSAL NO.
3. A MAJORITY OF THE VOTES CAST BY A QUORUM OF SHARES IN ATTENDANCE IN PERSON OR
BY PROXY  AT THE  ANNUAL  MEETING  WILL BE  REQUIRED  FOR THE  APPROVAL  OF THIS
PROPOSAL.


                                 OTHER BUSINESS

        While  the  Notice  of  Annual  Meeting  of  Shareholders  provides  for
transaction of such other business as may properly come before the meeting,  the
Board of Directors  has no knowledge of any other matters to be presented at the
meeting  other than those  referred  to in this  Proxy  Statement.  If any other
business  requiring a vote of the  shareholders  should come before the meeting,
the  persons  designated  as your  proxies  will vote or refrain  from voting in
accordance with their best judgment.

BY ORDER OF THE BOARD OF DIRECTORS:



- ---------------------------------------------------------------
Graham H. Norris, Sr., President, CEO and Chairman of the Board













                                       7
<PAGE>
                           ITEX CORPORATION PROXY FORM

   THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY

KNOW ALL PERSONS BY THESE PRESENTS,  that I, the undersigned shareholder of ITEX
Corporation (the "Company"),  do hereby appoint Graham H. Norris, Sr., President
and Chief Executive Officer of the Company, to be my proxy agent with full power
of  substitution  to vote as  indicated  below all of the shares of the  Company
standing  in my name on its books at the Annual  Meeting of  Shareholders  to be
held on Thursday,  April 24, 1997 at 1:00 p.m.,  Pacific Time in the  Conference
Room, second floor, 2 Lincoln South, at 10220 S.W. Greenburg Road,  Portand,  OR
97223 (Please mark your vote on each item with an "X")
<TABLE>
<CAPTION>
1.  Election of directors to hold office for a one year term and until their successors are elected and qualified.
    <S>                    <C>       <C>          <C>              <C>             <C>        <C>           <C>
    Dr. Sherry L. Meinberg      FOR       AGAINST      ABSTAIN     Mary Scherr          FOR        AGAINST       ABSTAIN
                           -----     -----        -----                            -----      -----         -----

    Graham H. Norris, Sr.       FOR       AGAINST       ABSTAIN    Robert Nelson        FOR        AGAINST       ABSTAIN
                           -----     -----        -----                            -----      -----         -----

    Dr. Charles Padbury         FOR       AGAINST       ABSTAIN    Joseph Morris        FOR        AGAINST       ABSTAIN
                           -----     -----        -----                            -----      -----         -----

    Dr. Evan B. Ames            FOR       AGAINST       ABSTAIN
                          -----     -----         -----
</TABLE>
2.  To ratify and approve the selection of Andersen, Andersen & Strong, L.C. as 
the Company's independent auditors for the 1996-97 fiscal year.

         FOR          AGAINST          ABSTAIN
    -----        -----            -----
3. To  approve  a new  Incentive  Stock  Option  Plan for  employees,  officers,
directors and consultants of the Company as described in the accompanying  Proxy
Statement.

         FOR          AGAINST          ABSTAIN
    -----        -----            -----

         I ratify and confirm all acts my proxy agent may do or cause to be done
by virtue of this  Proxy.  I revoke all proxies  previously  given by me for the
Annual Meeting of the  shareholders of the Company.  I recognize that this Proxy
shall be voted FOR the  proposals  presented to the  shareholders  at the Annual
Meeting unless  contrary  instructions  are indicated above and will be voted at
the  discretion  of my proxy  agent if other  matters  properly  come before the
meeting. I acknowledge  receipt of the Notice of Annual Meeting of Shareholders,
Proxy Statement and Annual Statement of ITEX Corporation.

Dated this        day of                             , 1997.
          --------      -----------------------------

Number of shares
                -----------------------------


- ----------------------------------           ----------------------------------
(Print Name)                                 (Print Name)


- ----------------------------------           ----------------------------------
(Please sign name exactly as it              (Please sign name exactly as it 
appears on this Proxy Material)              appears on this Proxy Material) 

IF  STOCK  IS  HELD  JOINTLY,  EACH  HOLDER  SHOULD  SIGN.  IF  EXECUTION  IS IN
REPRESENTATIVE  CAPACITY  BY  AN  OFFICER,  ATTORNEY,  PERSONAL  REPRESENTATIVE,
TRUSTEE, GUARDIAN OR OTHER LEGAL REPRESENTATIVE, GIVE FULL TITLE AS SUCH.

PLEASE SIGN, DATE AND RETURN THIS PROXY IN THE ENCLOSED,  PREADDRESSED ENVELOPE.
THIS PROXY MAY BE REVOKED AT ANY TIME BEFORE IT IS VOTED AT THE ANNUAL MEETING.
<PAGE>
                                     EXHIBIT
                                Stock Option Plan

                                ITEX CORPORATION
                        1996-97 KEY EMPLOYEES' INCENTIVE
                                STOCK OPTION PLAN


SECTION 1.     PURPOSE

        The continued growth and success of ITEX CORPORATION (the "Corporation")
depend in part on its ability to obtain and retain the services of key employees
of the highest  competence,  and to provide incentives for the effective service
of high-level  performance.  The purposes of this Key Employees' Incentive Stock
Option Plan (the  "Plan") are to provide a means  whereby  the  Corporation  can
continue to  attract,  motivate,  and retain key  employees  who can  contribute
materially  to the  Corporation's  growth and  success,  and to  facilitate  the
acquisition  of shares of the  Corporation's  common stock,  par value $0.01 per
share (the  "Stock")  by key  employees  pursuant  to the  options  meeting  the
requirements  of IRC ss.  422,  so that such key  employees  will  more  closely
identify their interests with those of the Corporation and its shareholders.

SECTION 2.     STOCK

        The Stock  subject  to  options  under  the Plan  shall be shares of the
Corporation's  authorized  but  unissued  or  reacquired  Stock.  Subject to the
adjustments  described in Section 6 of the Plan, the aggregate  number of shares
that may be issued pursuant the to the Plan shall not exceed  1,000,000  shares.
In the event that any  outstanding  option granted under the Plan for any reason
expires or is  terminated,  the  shares of Stock  allocable  to the  unexercised
portion of such option may again be subjected to the grant of options  under the
Plan.

SECTION 3.     ELIGIBILITY

        The  individuals  who may  participate in this Plan are employees of the
Corporation and its subsidiaries, including officers and directors, non-employee
directors  and  other  individuals  who are not  employees  of the  Corporation,
including consultants and advisors;  provided however,  consultants and advisors
may participate  only if they render bona fide services to the Corporation  that
are not in connection with the offer or sale of securities in a  capital-raising
transaction.  The stock option committee (the  "Committee") of the Corporation's
board of directors (the "Board") or the non-employee  directors of the Board (if
no such  committee is in place) may determine  from time to time which  eligible
individuals will participate in the Plan. No otherwise eligible individual shall
have any right to participate in this Plan unless designated by the Committee or
the Board.  Participants  shall receive options to purchase Stock subject to the
provisions of this Plan and, to the extent not inconsistent  with this Plan, the
terms of his or her stock option agreement.

SECTION 4.     EMPLOYEE AND CONSULTANTS OPTIONS

        Employees of the Corporation and its  subsidiaries,  including  officers
and directors and other  individuals  who are not employees of the  Corporation,
including  consultants  and  advisors  shall be granted  such  options as may be
determined  by the  Committee or the  non-employee  directors of the Board if no
such committee is in place.  Consultants  and advisors may  participate  only if
they render bona fide  services to the  Corporation  that are not in  connection
with the offer or sale of securities in a capital-raising transaction.

SECTION 5.     NON-EMPLOYEE DIRECTORS OPTIONS

        Awards of stock  options to  Non-Employee  Directors  shall be made only
under  this  Section  5. No person,  including  the  members of the Board or the
Committee,  shall have any discretion as to the selection of eligible recipients
or the  determination  of the amount or terms of such  awards  pursuant  to this
Section 5.

        5.1 INITIAL  DIRECTOR  OPTIONS.  Upon the effective date of the Plan the
Non-Employee  Directors  shall each receive an Initial  Option to acquire 10,000
Shares at an exercise  price of $6.125 per share which is the Fair Market  Value
of a share of the common stock of the  Corporation on the Effective Date hereof.
Each person who becomes a  Non-Employee  Director after the Effective Date shall
be granted an Initial Option to purchase  10,000 Shares,  with an exercise price
equal to the Fair Market Value of the Corporation's  common stock on the date of
grant.
                                        1
<PAGE>
        5.2  Renewal  Director  Options.  Each  Non-Employee  Director  shall be
granted  an option to  purchase  1,000  Shares  for each  year of  service  as a
Non-Employee  Director  on the  December  15  prior  to the  Annual  Meeting  of
Shareholders,  with an  exercise  price  equal to the Fair  Market  Value of the
Corporation's common stock on such date.

SECTION 6.     ADMINISTRATION

        The  Board  shall  administer  the  Plan.  Subject  to  compliance  with
applicable   provisions   of  the   governing   law,   the  Board  may  delegate
administration of the Plan, or specific  administrative  duties on such terms as
the Board deems proper, to the Committee. The Committee shall be composed of not
less than three  members of the Board.  The term the "Board"  shall be deemed to
replace the term "Committee" until a Committee is duly appointed or, if there is
a vacancy  on the  Committee,  until a  replacement  or  successor  director  is
appointed  and  qualified.  The Committee  shall have full power and  authority,
subject to the provisions of the Plan, to:

        (1) To determine  eligibility  to  participate in the Plan and designate
        participants;

        (2) Determine the number of options to be granted to each participant;

        (3) Determine the terms of option agreements for each option;

        (4) Supervise administration of the Plan;

        (5) Interpret the provisions of the Plan and option  agreements  granted
        under it; and

        (6) Take all action in connection with the Plan as it deems necessary or
        advisable.

        Decisions of the Committee  shall be final.  More than one option may be
granted to the same individual. No member of the Committee or the Board shall be
liable for any action or  determination  made in good faith with respects to the
Plan or any option granted under it.

SECTION 7.     TERMS AND CONDITIONS OF OPTIONS

        Options  under the Plan granted by the  Committee  shall be evidenced by
stock option  agreements in such form as the  Committee  shall from time to time
approve,  and  shall  comply  with and be  subject  to the  following  terms and
conditions.

        7.1 Number of Shares.  Each option  agreement  shall state the number of
shares of Stock subject to the option.

        7.2 Option Price.  Each option  agreement  shall state the option price,
which shall be not less than 100% (110% for 10% Shareholders,  as defined below)
of the fair market  value,  on the date the option is granted,  of the shares of
Stock subject to the option. A "10%  Shareholder" is any person who, at the time
an option is granted, owns stock of the Corporation  possessing more than 10% of
the  combined  voting  power of all classes of stock of the  Corporation  or any
affiliate.

        7.3  Determination of Fair Market Value. The fair market value per share
of Stock  shall be  determined  by the  Committee  in good faith at the time the
option is granted.

        7.4 Option Period and Limitations on Exercise.  Each option shall expire
and shall not be  exercisable  after the  expiration of 10 years (five years for
10% Shareholders) from the date the option is granted,  or such lesser period as
may be  established  by the  Committee  at the time the option is granted.  Each
option shall be  exercisable  by the optionee  either  immediately or after such
period, and according to such schedule for exercise,  or in such other manner as
the Committee  shall  provide in the option  agreement at the time the option is
granted.

        Notwithstanding  any other  provision of the Plan, and unless  otherwise
resolved by the Committee, options granted to employees of the Corporation under
the Plan shall be exercisable only while the optionee remains an employee of the
Corporation,  except  that in the  event  of (1) an  optionee's  termination  of
employment with the  Corporation by reason of disability  (within the meaning of
IRC  ss.22(e)(3),   or  (2)  an  optionee's  death  while  an  employee  of  the
Corporation, the option agreement may allow the option to remain exercisable, to
the extent it was  exercisable  on the date of termination or the date of death,
by the optionee or the estate or devisee of the decedent,  until the  expiration
date of the term of the option or one year after the date of the optionee's

                                        2
<PAGE>
        termination of employment or death, whichever date is earlier.

        7.5 Securities  Restrictions.  All option agreements  evidencing options
granted under the Plan shall provide that:

        (1) If the  Committee  at  any  time  determines  that  registration  or
qualification  of the Stock or any  option  under  state or  federal  law or the
consent or  approval  of any  governmental  regulatory  body,  is  necessary  or
desirable,  then the option may be not be exercised,  in whole or in part, until
that registration,  qualification, consent, or approval shall have been effected
or obtained free of any conditions not acceptable to the Committee.

        (2) Any person  exercising an option to purchase  shares of Stock may be
required by the Corporation to give a written  representation  that he or she is
acquiring  the shares for his or her own account for  investment  and not with a
view to the distribution of the shares.

        7.6  Payment of Purchase  Price.  The option  price upon  exercise of an
option  under the plan shall be payable  to the  Corporation  in cash or, in the
discretion of the Committee,  in  installments  or terms and over periods as the
Committee shall determine.


        7.7  Nontransferability  . Options shall not be  transferable  except by
testamentary  will  or the  laws of  descent  and  distribution,  and  shall  be
exercisable during an optionee's lifetime only be the optionee.

        7.8  Other  Provisions.  Any  option  agreement  may  contain  other  or
additional  terms and  provisions  as may be  determined  by the Committee to be
consistent  with  the  Plan,  or  necessary  or  desirable  to  comply  with the
provisions of applicable laws, rules, or regulations.

SECTION 8.     ADJUSTMENT

        In the  event of any  stock  split or  payment  of a  dividend  on Stock
payable in shares of Stock after or at the same time the Plan is approved by the
Corporation's shareholders, the shares of Stock then subject to each option (and
the number of such  shares  which,  pursuant  to  Section 2 of the Plan,  may be
issued under the Plan) shall be increased  proportionately without any change in
their aggregate purchase price. In the event all the outstanding shares of Stock
shall be changed into or exchanged for a different  number or class of shares of
the  corporation,  or of another  corporation,  whether through  reorganization,
recapitalization,  stock split-up, combination of shares, merger, consolidation,
or  otherwise,  then  there  shall be  substituted  for each share of Stock then
subject to each option (and if the  Corporation is the surviving  corporation in
such transaction,  for the number of shares which,  pursuant to Section 2 of the
Plan,  may be issued under the Plan),  the number and class of shares into which
each outstanding share of Stock shall be so exchanged, all without any change in
the aggregate option price for the shares then subject to option.  In connection
with any  adjustment  under  this  Section 8  resulting  in a  fractional  share
interest,  the interest  may be rounded  down to the nearest  whole share if the
interest is less than 0.5 share; otherwise, the fractional share interest may be
rounded up to the nearest whole share.

SECTION 9.     PROCEEDS

        The proceeds received by the Corporation from the sale of Stock pursuant
to the Plan will be used for general corporate purposes.

SECTION 10.    OBLIGATION TO EXERCISE; RIGHT TO CONTINUED EMPLOYMENT

        The granting of an option shall impose no  obligation on the optionee to
exercise  the option.  The granting of an option does not confer any right to be
continued in the employment of the Corporation.

SECTION 11.    AMENDMENT AND DISCONTINUANCE

        The Board may alter,  amend,  suspend,  or terminate the Plan,  provided
that the Board may not, without further approval by the holders of a majority of
the outstanding shares of stock of the Corporation entitled to vote:

                                        3
<PAGE>
        (1) Increase the  aggregate  number of shares of Stock for which options
may be granted under the Plan (except for adjustments pursuant to Section 6);

        (2) Decrease the option price at which stock may be offered;

        (3)  Materially   modify  the   requirements   as  to  eligibility   for
participation in the Plan; or

        (4) Alter or  impair,  without  the  optionee's  consent,  the rights or
obligations under any option previously granted pursuant to the Plan.

SECTION 12.    TERM OF PLAN AND EFFECTIVE DATE

        The Plan shall become  effective on the date the Plan is approved by the
Board.

        Options may be granted  pursuant to the Plan from time to time within 10
years after the plan becomes effective.

AS ADOPTED BY THE BOARD OF DIRECTORS OF ITEX CORPORATION  EFFECTIVE THE 27th DAY
OF  DECEMBER,  1996  PURSUANT  TO  SECTION  12 HEREOF,  AND AS  APPROVED  BY THE
SHAREHOLDERS OF ITEX CORPORATION ON THE DAY OF APRIL, 1997.



- -----------------------------------------
 Graham H. Norris , President and CEO


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