ITEX CORPORATION
8-K, EX-99.1, 2000-08-21
BUSINESS SERVICES, NEC
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                     ITEX Corporation Issues an Announcement

     SACRAMENTO,  Calif.-- (BUSINESS WIRE)--Aug. 4, 2000--ITEX Corporation (Pink
Sheets:  ITEX)  confirmed  that a memorandum of  understanding  has been reached
between its management and that of MAXX International Inc.

     The agreement is subject to due diligence investigations by each partner to
the merger,  must be approved by the boards of directors of both  companies  and
the approval of the shareholders of approximately 16 million shares of ITEX. The
proposed  merger  agreement calls for the exchange of MAXX  International,  Inc.
common stock for ITEX stock. The transaction is valued at $16 million.

     Collie  Christensen,  president  and CEO of ITEX  stated,  "The merger will
inject needed  resources for the expansion of the ITEX trade  exchange.  It will
provide access to strategic  alliances that enable both companies to grow faster
together  than they might  otherwise  accomplish on their own. ITEX will benefit
from the  leadership  and  experience of MAXX  International,  Inc,'s  Chairman,
Michael Solomon,  in breaking through the barriers to increased  profits for the
ITEX retail trade exchange."

     The  ITEX   management   team   will   remain   the  same,   although   the
responsibilities of the executive staffs will broaden to include  responsibility
for the  management  of MAXX  International,  Inc.,  with  Christensen  becoming
president and CEO of MAXX International, Inc. and Spike Humer becoming the Chief
Operating Officer of MAXX  International,  Inc. Michael Solomon will continue as
Chairman  of the  Board of MAXX  International.  Solomon  commented  that,  "The
expertise of ITEX's  management will bring focus to MAXX  International's  plans
for growth into the new  century." As Chairman of the Board he will  continue to
oversee and spark the  development  of new products and services for the future.
He was founder of Telepictures  which merged into Lorimar,  becoming the largest
television  production  company in the world.  He was formerly the  President of
Warner Bros.  International Television from 1989 to 1994 and was responsible for
making it the largest television program  distribution  company in the world. He
is  also  co-founder  and  co-owner  of  one of the  most  important  production
companies in the European  market:  Prime Time  Communications,  with offices in
Spain and Romania. Solomon serves on the Board of Directors of the International
Council of the  National  Academy of  Television  Arts and Sciences and New York
University's Stern School of business.

     MAXX   International's   present   headquarters  in  Los  Angeles  will  be
consolidated  into the new ITEX  headquarters in Sacramento.  ITEX had concluded
the relocation of its  headquarters  from Portland to Sacramento in June of this
year.

     ITEX Corporation is a trading and financial  services company with domestic
and international  operations.  It is the nation's largest retail barter company
with seven company offices and more than 100 licensees  located  worldwide.  The
majority of licensees operate in the U.S. and Canada. MAXX  International,  Inc.
is a global  rights  management  company that  develops  software  solutions and
Internet businesses. MAXX International, Inc. holds the publishing rights to the
prayer books of His  Holiness,  Pope John Paul II, as

<PAGE>


well as Vatican  licensing  agreements,  including the creation of a bank credit
card and phone card with the Vatican image. It is also the parent corporation of
Pure Vision  Internet,  Inc.,  developer  of the Web site  www.thegospel.com,  a
Christian Web community partnering with churches and ministries worldwide.

     This press release contains certain forward-looking statements and comments
within the safe  harbor  provisions  established  under The  Private  Securities
Litigation Reform Act of 1995. These statements involve known and unknown risks,
uncertainties  and other factors that may cause the actual results of the merger
and the  operations  of ITEX  and  MAXX  International,  Inc.  to be  materially
different  that those  expressed or implied in such  statements.  These  factors
include,  but  are not  limited  to the  continuing  development  of  successful
marketing strategies for each companies' concepts;  the effect of international,
national,  and regional  economic  conditions;  the ability of the  companies to
satisfy their debt  obligations;  the  availability of adequate working capital;
competitive barter exchanges and; changes in legislation;  demographic  changes,
the  ability to attract  and retain  qualified  personnel;  changes in  business
strategy or development plans; business  disruptions;  changes in the demand for
goods and services offered by members of its trade exchange.  These risk factors
and  others  are  discussed  in  the  periodic   reports  and  filings  of  ITEX
Corporations  and  MAXX  International,  Inc with the  Securities  and  Exchange
Commission,  including  but not limited to its Form  10-K's and Form 10-Qs.  All
statements  other than  statements  of  historical  fact  included in this press
release, including without limitations, both companies' business strategy, plans
and objectives, are forward-looking statements.

     For further  information,  contact  Robert I.  Harris,  General  Counsel at
916/679-1111.















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