MEDICAL ASSET MANAGEMENT INC
10QSB, 1997-12-11
SPECIALTY OUTPATIENT FACILITIES, NEC
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB



      /x/     QUARTERLY REPORT UNDER SECTION 13 or 15(d) OF 
              THE SECURITIES EXCHANGE ACT OF   1934
              For the quarterly period ended March 31, 1997



     / /      TRANSITION REPORT UNDER SECTION 13 or 15(d) OF THE EXCHANGE ACT
              For the transition period from ___________ to ___________


                           COMMISSION FILE NO. 0-27236

                         MEDICAL ASSET MANAGEMENT, INC.
        (Exact name of small business issuer as specified in its charter)

               Delaware                               33-0359976
    (State or other jurisdiction of                (I.R.S. Employer
    incorporation or organization)              Identification Number)

                        25241 Paseo de Alicia, Suite 230
                             Laguna Hills, CA 92653
                            Telephone: (714) 829-8333

   Check  whether  the  issuer:  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days. Yes No x

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

   State the number of shares  outstanding  of each of the  issuer's  classes of
common equity, as of the latest  practicable  date:  15,799,129 shares of Common
Stock were  outstanding  as of September 25, 1997  (15,258,260  shares of Common
Stock were outstanding as of March 31, 1997).

Transitional Small Business Disclosure Format (check one): 
Yes  / /    No  /x/



<PAGE>


                         MEDICAL ASSET MANAGEMENT, INC.

                                      INDEX


                                                                            Page
                                                                             No.

Part I. Financial Information

   Item 1.  Financial Statements

         Consolidated Balance Sheets
            March 31, 1997 and December 31, 1996                             2

         Consolidated Statements of Operations
            Three Months Ended March 31, 1997 and 1996                       4

         Consolidated Statements of Cash Flows
            Three Months Ended March 31, 1997 and 1996                       5

         Notes to Condensed Consolidated Financial Statements                6

   Item 2.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations                              9

Part II. Other Information

   Item 1.  Legal Proceedings                                               16

   Item 2.  Recent Sales of Unregistered Securities                         16

   Item 6.  Exhibits and Reports on Form 8-K                                16

Signatures                                                                  17

 

                                       1
<PAGE>


PART I

Item 1. Financial Statements.

<TABLE>
<CAPTION>
                  Medical Asset Management, Inc. and Subsidiary
                           Consolidated Balance Sheets

                                               March 31,   December 31,
                                                 1997          1996
                                            -----------------------------
<S>                                            <C>            <C>    
Assets                                        (Unaudited)
Current assets:
  Cash and cash equivalents                     $2,214,000    $3,400,000
  Restricted cash                                2,463,000     1,264,000
  Accounts receivable, less $3,744,000 at
     March 31, 1997 and $3,586,000 
     at December 31, 1996                        4,975,000     4,480,000
  Physicians receivables, less $150,000 of
     allowance for doubtful accounts             2,788,000     2,660,000
  Other current assets                             244,000       269,000
                                            -----------------------------
Total current assets                            12,684,000    12,073,000

Property and equipment:
  Land                                             195,000             -
  Buildings                                      1,510,000       680,000
  Furniture and equipment                        1,985,000     1,668,000
                                            -----------------------------
                                                 3,690,000     2,348,000
  Less accumulated depreciation                    564,000       507,000
                                            -----------------------------
Total property and equipment, net                3,126,000     1,841,000

Intangible assets and other:
  Acquired management contracts                 14,197,000    12,202,000
  Excess of cost of acquired assets over         
   fair value                                    5,431,000     5,431,000
  Computer software license agreement            1,238,000     1,238,000
  Other assets                                      20,000        20,000
                                            -----------------------------
                                                20,886,000    18,891,000
  Less accumulated amortization                  1,033,000       885,000
                                            -----------------------------
Total intangible assets and other, net          19,853,000    18,006,000
                                            -----------------------------
Total assets                                   $35,663,000   $31,920,000
                                            =============================

</TABLE>

                                       2
<PAGE>

<TABLE>
<CAPTION>
                  Medical Asset Management, Inc. and Subsidiary
                           Consolidated Balance Sheets
                                   (continued)
                                                March 31, December 31,
                                                 1997          1996
                                            -----------------------------
<S>                                           <C>             <C>    
Liabilities and stockholders' equity          (Unaudited)
Current liabilities:
  Line of credit and notes payable              $2,906,000    $1,707,000
  Current portion of long-term liabilities       1,737,000     1,393,000
  Accrued litigation settlements                 1,573,000     1,573,000
  Accounts payable                                 900,000       705,000
  Accrued payroll                                  232,000       268,000
  Accrued professional fees                        785,000       945,000
  Accrued expenses                                 304,000       379,000
                                            -----------------------------
Total current liabilities                        8,437,000     6,970,000

Notes payable and capital lease obligations      3,716,000     2,301,000
Convertible subordinated debt                      125,000       126,000
Deferred tax liability                           3,274,000     3,274,000
                                            -----------------------------
Total liabilities                               15,552,000    12,671,000

Stockholders' equity:
  Convertible preferred stock - $.001 par
   value 10,000,000 shares authorized;
   Class A - 2,250,000                              
   issued and outstanding at March 31,
   1997 and December 31, 1996                        2,000         2,000
  Common Stock - $.001 par value-50,000,000
   shares authorized, 15,258,000 shares
   issued and outstanding at March 31, 
   1997 and 14,945,000 shares issued and 
   outstanding at December 31, 1996                 15,000        15,000
  Additional paid-in capital                    19,617,000    18,382,000
  Common stock to be issued, 2,040,000 at
   March 31,1997 and 1,988,000 shares at       
   December 31, 1996                             9,611,000     9,574,000
  Unearned remuneration                         (1,494,000)  (1,494,0000)
  Deficit                                       (7,640,000)   (7,231,000)
                                            -----------------------------
Total stockholders' equity                      20,111,000    19,249,000
                                            -----------------------------
Total liabilities and stockholders' equity     $35,663,000   $31,920,000
                                            =============================

See accompanying notes.

</TABLE>

                                       3
<PAGE>

<TABLE>
<CAPTION>
                  Medical Asset Management, Inc. and Subsidiary
                      Consolidated Statements of Operations
                                   (Unaudited)

                                            Three months ended March 31,
                                            -----------------------------
                                                  1997          1996
                                                             (Restated)
                                            -----------------------------
<S>                                             <C>           <C>       
Net revenue                                     $3,528,000    $1,453,000

Operating expenses:
  Clinic salaries, wages, and benefits           1,149,000       547,000
  Clinic laboratory and fees                       438,000       241,000
  Clinic rent                                      446,000       199,000
  Other clinic costs                               550,000       195,000
  Consulting fees                                  138,000        10,000
  Depreciation and amortization                    204,000       138,000
                                            -----------------------------
Total operating expenses                         2,925,000     1,330,000
                                            -----------------------------
                                                   603,000       123,000

General and administrative expenses              1,009,000       543,000
                                            -----------------------------
                                                  (406,000)     (420,000)

Other income (expense):
  Net loss on litigation settlements and
   clinic terminations                                   -      (749,000)
  Interest income                                   39,000        16,000
  Interest expense                                 (61,000)      (35,000)
  Other (net)                                       19,000       (11,000)
                                            -----------------------------
Total other income (expense)                        (3,000)     (779,000)
                                            -----------------------------
Loss before income taxes                          (409,000)   (1,199,000)
Income tax expense                                       -             -
                                            -----------------------------
Net loss                                         $(409,000)  $(1,199,000)
                                            =============================
Net loss per share                                  $(0.03)       $(0.11)
                                            =============================
Weighted average number of common
shares outstanding                              15,047,000    11,100,000

See accompanying notes.

</TABLE>

                                       4
<PAGE>

<TABLE>
<CAPTION>

                  Medical Asset Management, Inc. and Subsidiary
                      Consolidated Statements of Cash Flows
                                   (Unaudited)
                                                Three months ended
                                                     March 31,
                                            -----------------------------
                                                 1997          1996
                                                            (Restated)
                                            -----------------------------
<S>                                             <C>          <C>    
Cash flows from operating activities
Net loss                                        $ (409,000)  $ (1,199,000)
Adjustments to reconcile net income to net
cash used in operating activities:
  Depreciation and amortization                    204,000       138,000
  Bad debt and contractual allowances              100,000             -
  Write-off of franchise fees                            -       749,000
  Common stock issued for services                       -       375,000
  Changes in operating assets and
  liabilities, net of effects of
   acquisitions:
    Accounts and physician receivables            (378,000)     (435,000)
    Other current assets                            32,000             -
    Accounts payable                               (95,000)      255,000
    Accrued payroll and expenses                  (273,000)        8,000
                                            -----------------------------
Net cash used in operating activities             (819,000)     (109,000)

Cash flows from investing activities
Increase in restricted cash                     (1,199,000)            -
Net cash used to fund acquisitions                (153,000)     (266,000)
Purchases of property and equipment                (80,000)      (13,000)
                                             ----------------------------
Net cash used in investing activities           (1,432,000)     (279,000)

Cash flows from financing activities
Proceeds from debt issuances                     1,199,000       325,000
Repayment of debt                                 (134,000)     (125,000)
Net proceeds from issuances of common 
 stock                                                   -       225,000
                                            -----------------------------
Net cash provided by financing 
 activities                                      1,065,000       425,000
Net increase (decrease) in cash                 (1,186,000)       37,000
Cash, beginning of period                        3,400,000       132,000
                                            -----------------------------
Cash, end of period                             $2,214,000      $169,000
                                            =============================

Supplemental disclosure of cash 
  flow information:
Interest paid                                      $41,000       $35,000
                                            =============================
Assets acquired with stock issuance,
assumption of debt and other liabilities        $3,457,000    $2,522,000
                                            =============================
See accompanying notes.

</TABLE>


                                       5
<PAGE>

                  Medical Asset Management, Inc. and Subsidiary
                        Notes to Consolidated Statements


1. Basis of Presentation

The accompanying  unaudited consolidated financial statements have been prepared
in  accordance  with  generally  accepted  accounting   principles  for  interim
financial reporting and in accordance with Rule 10-01 of Regulation S-X.

In the opinion of  management,  the  unaudited  consolidated  interim  financial
statements contained in this report reflect all adjustments,  consisting of only
normal  recurring  accruals which are necessary for a fair  presentation  of the
financial  position  and the  results  of  operations  for the  interim  periods
presented.  The results of operations for any interim period are not necessarily
indicative of results for the full year.

These unaudited  consolidated  financial  statements,  footnote  disclosures and
other information should be read in conjunction with the consolidated  financial
statements and the notes thereto included in the Company's Annual Report on Form
10-KSB  for the year ended  December  31,  1996.  The 1996  quarterly  financial
statements were restated. See Note 3.


                                       6
<PAGE>

2. Acquisitions

The  Company  entered  into  acquisitions  and  long-term   management   service
agreements with five and five medical groups during the three months ended March
31, 1997 and 1996, respectively.

<TABLE>
<CAPTION>

                                                 1997             1996
                                             -------------    -------------
                                               (unaudited)
<S>                                           <C>               <C>
Cash and transaction costs                     $        -       $  266,000
Notes payable                                   1,289,000          665,000
Common stock issued and to be issued            1,272,000        1,565,000
Liabilities assumed                               292,000           26,000
                                             -------------    -------------
Total costs                                    $2,853,000       $2,522,000
                                             =============    =============
</TABLE>

The following unaudited pro forma information presents the results of operations
of the  Company  as of  March  31,  1997 as if the  1997  transactions  had been
consummated  on January 1, 1997,  and for the period  ended March 31, 1996 as if
the 1997 and 1996 transactions were consummated on January 1, 1996.

The  unaudited  pro  forma  information  presented  below  is  for  illustrative
information  only and is not necessarily  indicative of results which would have
been achieved or results which may be achieved in the future:

<TABLE>
<CAPTION>

                                                1997             1996
                                             ----------------------------
                                              (unaudited)      (unaudited)
<S>                                             <C>             <C> 
Revenue                                         $3,919,000      $3,190,000
Net loss                                          (373,000)     (1,069,000)
Net loss per share                                  $(0.02)         $(0.10)
                                             ==============================

</TABLE>


                                       7
<PAGE>


3. Restatement

During 1996, management restated the 1995 consolidated  financial statements for
certain  corrections of accounting  principles and misapplications of facts that
existed at the time the 1995 financial statements were prepared. The corrections
also required  restatement of and  adjustments  to the previously  reported 1996
quarterly financial information as follows (unaudited):

<TABLE>
<CAPTION>
                                              Net Income      
                             Net Income       (Loss) Per       Stockholders' 
                             (Loss)           Share            Equity
                             -------------    --------------------------------
<S>                              <C>                <C>           <C>   
Three months ended
 March 31, 1996
  As previously reported         $373,000            $0.03        $9,097,000
  Adjustment                   (1,572,000)           (0.14)        2,293,000
                                                                 
                             -------------    --------------------------------
  As restated                 $(1,199,000)           $(0.11)     $11,390,000
                             =============    =================================

</TABLE>


                                       8
<PAGE>


Item 2. Management's Discussion and Analysis of Financial Condition and Results 
        of Operations.

        Overview.

      General.  The  Company is a physician  practice  management  company  that
develops  contractual  affiliations  with  physician  practices that provide for
management by the Company and clinical autonomy for the physicians.  The Company
also  offers  a full  array  of  management  services  as a  management  service
organization  under long term service contracts,  to both affiliated  physicians
and other independent healthcare entities,  directly and through its subsidiary,
Healthcare Professional  Management,  Inc. ("HPM"). HPM also provides management
services on a consulting  basis to over 200  physicians  in  Pennsylvania,  West
Virginia and Ohio.

      For the year ended December 31, 1996, the medical groups  affiliated  with
the Company  derived  approximately  35% of their medical  service  revenue from
service provided under Medicare and Medicaid programs and approximately 30% from
contractual  fee-for-service  arrangements with numerous payors and managed care
programs,  respectively,  none of which individually aggregated more than 10% of
medical  service  revenue.  The  remaining  35% of medical  service  revenue was
derived  from various  fee-for-service  payors.  Changes in the medical  group's
payor mix can affect the Company's revenue.  Management  believes that the payor
mix during the first quarter of 1997 remained  approximately the same as for the
year ended December 31, 1996.

      Restatement.  During 1996 management restated the prior periods' financial
statements for certain  corrections of accounting  principles and misapplication
of facts that existed at the time the financial  statements  were prepared.  The
aggregate amount of the restatement resulted in a reduction in earnings from the
previously  reported  net income for the three  months  ended  March 31, 1996 of
$373,000 to a net loss of $1,199,000.




                                       9
<PAGE>


       Results of Operations

         The following table sets forth the percentages of revenues  represented
by certain items reflected in the Company's Statement of Operations:


                              THREE MONTHS ENDED MARCH 31,

                              1997                   1996
                              ----                   ----


  Revenue                     100.0%                  100.0%

  Operating expenses:

  Clinic expenses              77.1%                   82.0%
                             

  Depreciation and
    amortization
                                5.8%                   9.5%
                                ---                    --- 
                             
  Income from operations        17.1%                   8.5%   
                                

  General and administrative    28.6%                  37.4%   
                                

  Other income (expense)        (.1)%                (53.6)%

  Income tax expense               0%                     0%
                              ------                 ------
  Net loss                    (11.6)%                (82.5)%


Quarter Ended March 31, 1997 Compared to Quarter Ended March 31, 1996

        At March 31, 1997,  the Company  managed 31 practices  having a total of
101 physicians in nine states  pursuant to its standard  equity  arrangements as
compared to 24  practices  having a total of 35  physicians  in seven  states at
March 31, 1996.  During the quarter  ended March 31, 1997,  the Company  entered
into such arrangements  with 5 additional  practices as compared to 5 additional
practices in the quarter  ended March 31, 1996.  No  practices  were  terminated
during such periods. Changes in the results of operations from the quarter ended
March 31,  1997,  compared  to the  quarter  ended  March 31,  1996 were  caused
primarily by affiliations with the additional practices,  the continued building
of a corporate infrastructure, write-off of franchise fees and the settlement of
certain litigation, with their corresponding professional fees.

       Net Revenue increased  approximately  $2,075,000,  or 143%, to $3,528,000
for the quarter ended March 31, 1997 as compared to  $1,453,000  for the quarter
ended  March 31,  1996.  Medical  service  revenue  prior to any  provision  for
doubtful accounts,  contractual  adjustments or adjustments for amounts retained
by medical groups increased  $4,464,000,  or 125%, to $8,036,000 for the quarter
ended March 31, 1997 as compared to  $3,572,000  for the first  quarter of 1996.
For the same periods,  revenue from HPM decreased $33,000,  or 1%, from $332,000
to $299,000.  The Company's  growth in revenue is primarily  attributable to the
addition of new management services agreements.

                                       10
<PAGE>

      Operating  Expenses  consist of (i) clinic  salaries,  wages and benefits,
clinic  laboratory and fees, clinic rent, other clinic costs and consulting fees
and (ii) depreciation and amortization. Clinic expenses increased by $1,595,000,
or 120%, to $2,925,000 for the quarter ended March 31, 1997 from  $1,330,000 for
the  comparable  period  in  1996  reflecting  the  addition  of  new  physician
affiliations. Depreciation and amortization expenses for the quarter ended March
31, 1997  increased by $66,000,  or 48%, to $204,000 as compared to $138,000 for
the quarter ended March 31, 1996.  This increase was primarily the result of the
amortization and depreciation of newly acquired  management  services agreements
and fixed assets.

      Income from Operations  increased  $480,000,  or 390%, to $603,000 for the
quarter  ended March 31, 1997 from $123,000 for the  comparable  period in 1996.
Substantially  all of this  increase  was  attributable  to the  addition of new
affiliated physician practices.

      General and Administrative  Expenses consist of salaries paid to corporate
staff,  administrative,  legal and accounting and development costs. General and
administrative  costs  increased  by  $466,000,  or 86%, to  $1,009,000  for the
quarter ended March 31, 1997 from $543,000 for the quarter ended March 31, 1996.
The increase was primarily  the result of a build-up in the Company's  financial
and operational staffs,  additional  professional and additional  administrative
costs  incurred in the first  quarter of 1997 as  compared to the  corresponding
period in 1996.

        Other Income (Expense)  declined by $776,000 to an expense of $3,000 for
the quarter ended March 31, 1997 from $779,000 expense for the comparable period
in 1996.  The  decline  consists  principally  of the  absence  of a net loss on
litigation settlements, clinic terminations and disposal in the first quarter of
1997 as compared to  $749,000  in such  amounts for the quarter  ended March 31,
1996. Interest expense increased by $26,000, to $61,000 for the first quarter of
1997  from  $35,000  for the first  quarter  of 1996,  primarily  as a result of
increased  borrowings under the Company's  credit  facility.  Interest income of
$39,000 for the first quarter of 1997 resulted from investing a portion of funds
received from a private placement that was completed in May 1996.

        Income taxes were zero for the  quarters  ended March 31, 1997 and 1996.
The Company had net  operating  losses for federal and state income tax purposes
at March 31, 1997 of  approximately  $7,900,000 which can be carried forward and
used to offset the Company's future taxable income through the year 2009.

        Net Loss  decreased  $790,000,  or 66%,  to a loss of  $409,000  for the
quarter ended March 31, 1997 from a net loss of $1,199,000 for the quarter ended
March 31, 1996.  The  reduction in the net loss was  primarily the result of the
reduction of $776,000 in other expenses in the first quarter of 1997 as compared
to other expenses in the first quarter of 1996.

       Net Loss per Share  decreased  to ($.03) in the first  quarter of 1997 as
compared to ($.11) per share for the corresponding period in 1996 as a result of
the decrease in net loss 

                                       11
<PAGE>

and an 36%  increase in the  weighted  average  number of shares of Common Stock
outstanding.

        Liquidity and Capital Resources

        Summary. The Company has experienced losses from operations and negative
cash flows from  operating  activities  for the quarter ended March 31, 1997 and
the year ended December 31, 1996.  Significant  contributing factors to the loss
for the quarter  ended  March 31, 1997 were the rapid  growth of the Company and
the resulting  increase in general and administrative  expenses.  In addition to
these  factors,  cash  used in  operations  in the  first  quarter  of 1997  was
primarily the result of the Company's decision to defer the timely collection of
management fees to support the growth of practices under management  agreements.
The Company has funded the loss from  operations and cash flow  shortfalls  with
third party credit  facilities which were secured by $2,463,000 of the Company's
certificates  of deposit at March 31, 1997.  The Company's  decision to reinvest
funds in medical  practices that are already  owned,  and fund  acquisitions  of
additional  medical  practices along with cash required to meet debt obligations
and fund  operations has  significantly  reduced the amount of cash available to
the  Company.  As a result,  the Company  will be  required  to seek  additional
financing from banks, institutional investors and other sources and to reduce or
contain  costs in order to fund  operations  and  meet  obligations  and  future
commitments.

       Working Capital. At March 31, 1997, the Company's net working capital was
$4,247,000,  as compared to  $5,103,000  at December  31,  1996.  The  principal
components of the Company's  working  capital are cash and accounts  receivable.
Unrestricted  cash decreased by $1,186,000  from $3,400,000 at December 31, 1996
to  $2,214,000  primarily  as a  result  of cash  used in  operations.  Accounts
receivable principally represent receivables from patients and third parties for
medical  services  provided  by  physician  groups.  Accounts  receivable  are a
function  of net  physician  practice  revenue  rather  than net  revenue of the
Company.  Accounts receivable increased $495,000, or 11%, to $4,975,000 at March
31, 1997 from  $4,480,000  at December  31,  1996,  reflecting  the  increase in
practice billings that the Company manages. Physician receivables, less $150,000
of allowance  for doubtful  accounts,  were  $2,660,000 at December 31, 1996, as
compared to $2,788,000 at March 31, 1997,  reflecting the Company's  decision to
reinvest funds in medical practices managed.  Total current liabilities at March
31, 1997 increased to $8,437,000  from $6,970,000 on December 31, 1996 primarily
as a result of  higher  borrowings  under the  Company's  credit  line and notes
payable.  The ratio of current assets to current  liabilities  was 1.5 to 1.0 at
March 31, 1997 as compared to 1.73 to 1.00 at December 31, 1996.

        Cash Flows. Net cash used in investing  activities for the quarter ended
March 31, 1997 was  $1,432,000,  a $1,153,000  increase  over  $279,000  used in
investing  activities  for the  comparable  period  in 1996.  The  increase  was
primarily the result of an increase in restricted cash required by the Company's
credit facility from $1,264,000 to $2,463,000.

                                       12
<PAGE>

        Net cash provided by financing activities during the quarter ended March
31, 1997 was $1,065,000, a $640,000 increase over the $425,000 net cash provided
by financing activities during the first quarter of 1996. This increase resulted
primarily from  $1,199,000 in draws on the Company's  credit  facility offset by
debt repayments.

        Net cash used in  operations  for the  quarter  ended March 31, 1997 was
$819,000,  a $710,000  increase over the provided by operations  for the quarter
ended March 31, 1996.  While the net loss of the first  quarter of 1997 declined
to $409,000 from the net loss of  $1,199,000  for the  corresponding  quarter in
1996,  the increase in net cash used in  operations  was primarily the result of
non cash expenditures declining by $1,124,000.

        Debt Facilities. The Company's outstanding debt obligations consist of a
line of credit,  notes payable,  long-term  debt, and  convertible  subordinated
debt.

        At March 31, 1997, the Company's  long-term debt in aggregate  principal
amount of $5,453,000 (including current portion of $1,737,000) consisted of:

           (i)    Mortgage payable of  $1,256,000  to banks,  collateralized  by
           buildings with a net book value of $1,665,000 with interest at 10%;

           (ii)   Unsecured note  payable to a finance  company in the amount of
           $446,000 with interest at 7.9%;

           (iii)  Note  payable  to a computer  vendor of $738,000 with interest
           at 10%;

           (iv)   Capital lease obligations  in the aggregate amount of $501,000
           with varying interest rates not exceeding 26.5%;

            (v)   Notes  payable  to various  individuals  in  conjunction  with
            asset  acquisitions,  of  $2,404,000  at 10% with  varying  maturity
            dates; and

            (vi)  Other debt in the amount of $108,000.

        At March 31, 1997, the Company had $2,500,000  available under a line of
credit with a bank of which  $2,463,000 was then  outstanding.  Upon maturity on
May 30,  1997,  this note was  extended to May 29, 1998 at 6.72%.  Amounts  were
available  under this line only to the extent the  Company has  certificates  of
deposits to secure the balance.  On September  3,1997,  all amounts  outstanding
under this line were repaid.

        Subsequent Developments

        On October 16, 1997,  the Company  entered  into a  $1,250,000  accounts
receivable  factoring  line of credit  under which  approximately  $572,000  was
outstanding  and fully  repaid on  November  24,  1997 at which time the line of
credit was terminated. The Company borrowings were limited to a formula equal to
40% of accounts receivable  outstanding for less than 90 days at the time of the
borrowing.  A factoring  commission  of 


                                       13
<PAGE>

1% for each 30 day period in addition to  interest at the  published  prime rate
plus 2% could be charged on outstanding borrowings. A reserve of 5% of the total
outstanding invoices was also required.  This facility was guaranteed by certain
officers of the Company.

        The Company  entered  into a new  accounts  receivable  credit  facility
effective as of November 12, 1997, under which 80% of the net collectible  value
of the Company's  accounts  receivable  could be advanced up to $2,500,000.  The
Company initially  borrowed  approximately  $1,600,000 on November 24, 1997, the
proceeds  of which  were  used to repay  the  outstanding  borrowings  under the
existing factoring accounts  receivable line described above and to fund working
capital needs.

        Management   recognizes  that  the  Company  must  generate   additional
financial  resources  and reduce  operating  expenses.  To address  future  cash
requirements,  in the fourth  quarter of 1997,  management  developed a business
plan that includes, among other things:

         o   Securing   additional   financing   to   cover   anticipated   cash
             requirements, such as the new accounts receivable credit facility.

         o   Reducing advances to physicians.

         o   Reducing    compensation    expense   included   in   general   and
             administrative expense by headcount and salary reductions.

         o   Reducing  executive  compensation by 30% effective November 1, 1997
             and deferral of 1998 senior management compensation, if necessary.

         o   Completing  refinancings  of  Company-owned  medical  buildings and
             equipment.

         o   Curtailing  acquisition activity until cash resources are available
             and reducing associated travel and entertainment expenditures.

There can be no assurance that the additional financing, other sources of funds,
or  other  cost  reductions  as  described  above  will be  achieved.  If  these
financings,  other sources of funds or other  reductions are not achieved within
acceptable  ranges,  the  Company's  liquidity  would  be  materially  adversely
affected.

       Impact of Recently Issued Accounting Standards

        In February  1997,  the  Financial  Accounting  Standards  Board  issued
Statement of Financial  Accounting  Standards No. 128 (SFAS No. 128),  "Earnings
per  Share,"  which is  Required to be adopted by the Company for the year ended
December  31,  1997.The  provisions  of SFAS No. 128 will be adopted in the 1997
consolidated financial statements. At that time, the Company will be required to
change the method  currently  used to compute  earnings per share and to restate
all prior  periods.  Under the new  requirements  


                                       14
<PAGE>

for calculating earnings per share, the dilutive effect of convertible preferred
stock will be  excluded  for "basic  earnings  per share" and only  included  in
"diluted"  earnings per share.  Further,  contingently  issuable  shares will be
included in basic earnings per share only if all the necessary  conditions  have
been satisfied by the end of



the period and it is only a matter of time before they are issued. The impact of
SFAS No.  128 on the  calculation  of  earnings  per share  for the year  ending
December 31, 1997 has not been determined.

                                      * * *

        This report includes "forward-looking  statements" within the meaning of
Section 27A of the  Securities  Act of 1933, as amended,  and Section 21E of the
Securities  Exchange  Act  of  1934,  as  amended.  All  statements  other  than
statements  of  historical   facts   included  in  this  report  may  constitute
forward-looking  statements.  Although the Company believe that the expectations
reflected in such  forward-looking  statements  are  reasonable,  it can give no
assurance that such expectations will prove to have been correct.


                                       15
<PAGE>


PART II

Item 1. Legal Proceedings.

        The Company is presently engaged in various proceedings occurring in the
course of its business of entering its affiliations with physician practices and
medical  related  entities.  However,  except as described in the Company's Form
10-KSB,  management  believes that the ultimate outcome of these  proceedings is
not expected to be material to operations or the Company's financial position.


Item 2. Recent Sales of Unregistered Securities

        There have been no changes in the rights,  preferences  or privileges of
any security of the Company during the quarter ended March 31, 1997.  During the
quarter ended March 31, 1997,  the Company issued an aggregate of 313,000 shares
pursuant to asset purchase  agreements with physicians,  of which 191,000 shares
were  issued  pursuant  to  commitments  entered  into prior to January 1, 1997.
During the quarter ended March 31, 1997, the Company  agreed to issue,  pursuant
to new  equity  affiliation  agreements  with  physicians,  a total  of  243,000
additional  shares  during the period  1998 to 2001.  The Company  issued  these
shares in  transactions  in reliance upon the exemption  provided  under Section
4(2) of the Securities Act of 1933.

Item 6. Exhibits and Reports on Form 8-K

(a)   Exhibits
                                                       Sequential 
Exhibit No.    Description                             Location No.
- -----------    -----------                             ------------
27             Financial Data Schedule                 Filed herewith

(b)   During the quarter ended March 31, 1997,  the Company filed no report on
      Form 8-K.

                                       16
<PAGE>



                                   SIGNATURES

        In accordance with the  requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                       MEDICAL ASSET MANAGEMENT, INC.


                                       By:   ________________________________
                                             Clarke Underwood
                                             Vice President and Chief Financial
                                               Officer and Director (Chief
                                               Accounting Officer)


Date:  December 11, 1997





                                       17


<TABLE> <S> <C>

                      

<ARTICLE>        5
<MULTIPLIER>     1
       
<S>                                      <C>
<PERIOD-TYPE>                           3-mos
<FISCAL-YEAR-END>                           DEC-31-1997
<PERIOD-START>                              JAN-01-1997
<PERIOD-END>                                MAR-31-1997
<CASH>                                        4,677,000
<SECURITIES>                                          0
<RECEIVABLES>                                11,657,000
<ALLOWANCES>                                  3,894,000
<INVENTORY>                                           0
<CURRENT-ASSETS>                             12,684,000
<PP&E>                                        3,690,000
<DEPRECIATION>                                  564,000
<TOTAL-ASSETS>                               35,663,000
<CURRENT-LIABILITIES>                         8,437,000
<BONDS>                                       3,716,000
                                 0
                                       2,000
<COMMON>                                      9,626,000
<OTHER-SE>                                   10,483,000
<TOTAL-LIABILITY-AND-EQUITY>                 35,663,000
<SALES>                                               0
<TOTAL-REVENUES>                              3,528,000
<CGS>                                                 0
<TOTAL-COSTS>                                 2,925,000
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                              4,807,000
<INTEREST-EXPENSE>                               61,000
<INCOME-PRETAX>                               (409,000)
<INCOME-TAX>                                          0
<INCOME-CONTINUING>                           (409,000)
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                  (409,000)
<EPS-PRIMARY>                                    (0.03)
<EPS-DILUTED>                                    (0.03)
        


</TABLE>


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