MEDICAL ASSET MANAGEMENT INC
10QSB, 1997-12-16
SPECIALTY OUTPATIENT FACILITIES, NEC
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB



         x     QUARTERLY REPORT UNDER SECTION 13 or 15(d) OF THE SECURITIES 
      -------  EXCHANGE ACT OF 1934
               For the quarterly period ended June 30, 1997



      -------  TRANSITION REPORT UNDER SECTION 13 or 15(d) OF THE EXCHANGE ACT
               For the transition period from _______ to ______


                          COMMISSION FILE NO. 0-27236

                         MEDICAL ASSET MANAGEMENT, INC.
        (Exact name of small business issuer as specified in its charter)

               Delaware                               33-0359976
    (State or other jurisdiction of                (I.R.S. Employer
    incorporation or organization)              Identification Number)

                        25241 Paseo de Alicia, Suite 230
                             Laguna Hills, CA 92653
                            Telephone: (714) 829-8333

   Check  whether  the  issuer:  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days. 
Yes / / No /x/

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

   State the number of shares  outstanding  of each of the  issuer's  classes of
common equity, as of the latest  practicable  date:  15,799,129 shares of Common
Stock were  outstanding  as of September 25, 1997  (15,616,389  shares of Common
Stock were outstanding as of June 30, 1997).

Transitional Small Business Disclosure Format (check one):  Yes / /  No  /x/

<PAGE>


                         MEDICAL ASSET MANAGEMENT, INC.

                                      INDEX

                                                                          Page
                                                                           No.
                                                                          ----

Part I. Financial Information

   Item 1.  Financial Statements

         Consolidated Balance Sheets as of
            June 30, 1997 and December 31, 1996                            2

         Consolidated Statements of Operations for the
            three and six months ended June 30, 1997 and 1996              4

         Consolidated Statements of Cash Flows for the
            three and six months ended June 30, 1997 and 1996              5

         Notes to Condensed Consolidated Financial Statements              6

   Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                               9

Part II. Other Information

   Item 1.  Legal Proceedings                                              16

   Item 2.  Recent Sales of Unregistered Securities                        16

   Item 6.  Exhibits and Reports on Form 8-K                               17

Signatures                                                                 18



                                        1
<PAGE>

PART I

ITEM 1. FINANCIAL STATEMENTS.

<TABLE>
<CAPTION>

                  Medical Asset Management, Inc. and Subsidiary
                           Consolidated Balance Sheets

                                               June 30,    December 31,
                                                 1997          1996
                                            -----------------------------
ASSETS                                        (UNAUDITED)

<S>                                             <C>           <C>
Current assets:
  Cash and cash equivalents                     $1,060,000    $3,400,000
  Restricted cash                                2,500,000     1,264,000
  Accounts receivable, less $3,852,000 
      at June 30, 1997 and $3,586,000 
      at December 31, 1996                       5,434,000     4,480,000
   
  Physicians receivables, less $175,000 
      at June 30,1997 and $150,000 at 
      December 31, 1996                          3,447,000     2,660,000
  Other current assets                             268,000       269,000
                                            -----------------------------
Total current assets                            12,709,000    12,073,000

Property and equipment:
  Land                                             195,000             -
  Buildings                                      1,510,000       680,000
  Furniture and equipment                        2,101,000     1,668,000
                                            -----------------------------
                                                 3,806,000     2,348,000
  Less accumulated depreciation                    621,000       507,000
                                            -----------------------------
Total property and equipment, net                3,185,000     1,841,000

Intangible assets and other:
  Acquired management contracts                 14,933,000    12,202,000
  Excess of cost of acquired assets over       
    fair value                                   5,431,000     5,431,000
  Computer software license agreement            1,249,000     1,238,000
  Other assets                                      20,000        20,000
                                            -----------------------------
                                                21,633,000    18,891,000
  Less accumulated amortization                  1,180,000       885,000
                                            -----------------------------
Total intangible assets and other, net          20,453,000    18,006,000
                                          
                                            -----------------------------
Total assets                                   $36,347,000   $31,920,000
                                            =============================
</TABLE>

                                       2
<PAGE>

<TABLE>
<CAPTION>

                  Medical Asset Management, Inc. and Subsidiary
                           Consolidated Balance Sheets
                                   (continued)

                                               June 30,    December 31,
                                                 1997          1996
                                            -----------------------------
LIABILITIES AND STOCKHOLDERS' EQUITY          (UNAUDITED)
<S>                                             <C>           <C>    
Current liabilities:
  Line of credit and notes payable              $2,942,000    $1,707,000
  Current portion of long-term liabilities       2,292,000     1,393,000
  Accrued litigation settlements                 1,153,000     1,573,000
  Accounts payable                               1,073,000       705,000
  Accrued payroll                                  370,000       268,000
  Accrued professional fees                        580,000       945,000
  Accrued expenses                                 436,000       379,000
                                            -----------------------------
Total current liabilities                        8,846,000     6,970,000

Notes payable and capital lease obligations      3,981,000     2,301,000
Convertible subordinated debt                      125,000       126,000
Deferred tax liability                           3,274,000     3,274,000
                                            -----------------------------
Total liabilities                               16,226,000    12,671,000

Stockholders' equity
Convertible preferred stock - $.001 par
  value - 10,000,000 shares authorized;
  Class A - 2,250,000  shares issued 
  and outstanding at June 30, 1997 
  and December 31, 1996                             2,000         2,000
Common Stock - $.001 par value -
  50,000,000 shares authorized, 
  15,616,000 shares issued and
  outstanding at June 30, 1997 and
  14,945,000 shares issued and outstanding 
  at December 31, 1996                              16,000        15,000
Additional paid-in capital                      20,638,000    18,382,000
Common Stock to be issued, 1,958,000
   shares at June 30, 1997 and 1,988,000 
   shares at December 31, 1996                   8,986,000     9,574,000
Unearned remuneration                           (1,494,000)   (1,494,000)
Deficit                                         (8,027,000)   (7,231,000)
                                            -----------------------------
Total stockholders' equity                      20,121,000    19,249,000
                                            -----------------------------
Total liabilities and stockholders' equity     $36,347,000   $31,920,000
                                            =============================

SEE ACCOMPANYING NOTES.

</TABLE>


                                       3
<PAGE>

<TABLE>
<CAPTION>

                  Medical Asset Management, Inc. and Subsidiary
                      Consolidated Statements of Operations
                                   (Unaudited)

                               THREE MONTHS ENDED JUNE 30,   SIX MONTHS ENDED JUNE 30,                         
                              ---------------------------   ---------------------------
                                 1997           1996            1997           1996
                                             (RESTATED)                     (RESTATED)
                              ------------  -------------   -------------   -----------
<S>                          <C>             <C>             <C>             <C>       
Net revenue                  $  3,897,000    $  2,283,000    $  7,425,000    $  3,736,000

Operating expenses:
 Clinic salaries, wages,
  and benefits                  1,183,000         859,000       2,332,000       1,406,000
 Clinic laboratory
  and fees                        593,000         380,000       1,031,000         621,000
 Clinic rent                      449,000         313,000         895,000         512,000
 Other clinic costs               438,000         306,000         988,000         501,000
 Consulting fees                   35,000          15,000         173,000          25,000
 Depreciation and
  amortization                    205,000         218,000         409,000         356,000
                             ------------    ------------    ------------    ------------
Total operating expenses        2,903,000       2,091,000       5,828,000       3,421,000
                             ------------    ------------    ------------    ------------
                                  994,000         192,000       1,597,000         315,000

General and administrative
 expenses                       1,296,000         854,000       2,305,000       1,397,000
                             ------------    ------------    ------------    ------------
                                 (302,000)       (662,000)       (708,000)     (1,082,000)

Other income (expense):
 Net loss on litigation
  settlements and clinic
  terminations                       --              --              --          (749,000)
 Interest income                   41,000          25,000          80,000          41,000
 Interest expense                (114,000)        (55,000)       (175,000)        (90,000)
 Other (net)                      (12,000)        (15,000)          7,000         (26,000)
                             ------------    ------------    ------------    ------------
 Total other income
  (expense)                       (85,000)        (45,000)        (88,000)       (824,000)
                             ------------    ------------    ------------    ------------
Loss before income taxes         (387,000)       (707,000)       (796,000)     (1,906,000)

Income tax expense                   --              --              --              --
                             ------------    ------------    ------------    ------------
Net loss                     $   (387,000)   $   (707,000)   $   (796,000)   $ (1,906,000)
                             ============    ============    ============    ============
Net loss per share           $      (0.03)   $      (0.06)   $      (0.05)   $      (0.17)
                             ============    ============    ============    ============
Weighted average number of
common shares outstanding      15,365,000      12,010,000      15,205,000      11,527,000

SEE ACCOMPANYING NOTES.

</TABLE>


                                       4
<PAGE>

<TABLE>
<CAPTION>

                  Medical Asset Management, Inc. and Subsidiary
                      Consolidated Statements of Cash Flows
                                   (Unaudited)

                                            THREE MONTHS ENDED JUNE 30,     SIX MONTHS ENDED JUNE 30,
                                           ----------------------------     -------------------------
                                            1997              1996            1997           1996
                                                           (RESTATED)                      (RESTATED)
                                          -----------     ------------     ------------   ------------
<S>                                       <C>             <C>              <C>            <C>         
CASH FLOWS FROM OPERATING
 ACTIVITIES                                       
Net loss                                  $(387,000)      $(707,000)       $(796,000)    $(1,906,000)
                                                          
Adjustments to reconcile net          
income to net cash used in 
operating activities:
  Depreciation and amortization             205,000         218,000          409,000         356,000
  Bad debt and contractual
  allowances                                125,000            --            225,000            --
  Write-off of franchise fees                  --              --            749,000
  Common stock issued for services             --              --            375,000
  Changes in operating assets and
  liabilities, net of effects
  of acquisitions
    Accounts and physician
     receivables                         (1,052,000)       (880,000)      (1,430,000)     (1,315,000)
    Other current assets                    (24,000)           --              8,000            --
    Accounts payable                        172,000         (62,000)          77,000         193,000
    Accrued payroll and expenses           (354,000)           --           (627,000)          8,000
                                        -----------     -----------      -----------     -----------
Net cash used in operating
activities                               (1,315,000)     (1,431,000)      (2,134,000)     (1,540,000)

CASH FLOWS FROM INVESTING
ACTIVITIES
Increase in restricted cash                 (37,000)           --         (1,236,000)           --

Net cash used to fund acquisitions          (94,000)       (810,000)        (327,000)     (1,089,000)
                                        -----------     -----------      -----------     -----------
Net cash used in investing
activities                                 (131,000)       (810,000)      (1,563,000)     (1,089,000)

CASH FLOWS FROM FINANCING
ACTIVITIES
Proceeds from debt issuances                699,000            --          1,898,000         325,000
Repayment of debt                          (407,000)       (125,000)        (541,000)       (250,000)
Net proceeds from issuances of
 common stock                                  --         8,035,000             --         8,260,000
                                        -----------     -----------      -----------     -----------
Net cash provided by financing
activities                                  292,000       7,910,000        1,357,000       8,335,000

Net increase (decrease) in cash          (1,154,000)      5,669,000       (2,340,000)      5,706,000

Cash, beginning of period                 2,214,000         169,000        3,400,000         132,000
                                        -----------     -----------      -----------     -----------
Cash, end of period                     $ 1,060,000     $ 5,838,000      $ 1,060,000     $ 5,838,000
                                        ===========     ===========      ===========     ===========
Supplemental disclosure of
 cash flow information:
Interest paid                           $    77,000     $    55,000      $   118,000     $    90,000
                                        ===========     ===========      ===========     ===========
Assets acquired with stock
issuance, assumption of debt
  and other liabilities                 $   961,000     $ 3,769,000      $ 4,418,000     $ 6,291,000
                                        ===========     ===========      ===========     ===========
SEE ACCOMPANYING NOTES 

</TABLE>
                                       5
<PAGE>




                  Medical Asset Management, Inc. and Subsidiary
                        Notes to Consolidated Statements


1. Basis of Presentation

The accompanying  unaudited consolidated financial statements have been prepared
in  accordance  with  generally  accepted  accounting   principles  for  interim
financial reporting and in accordance with Rule 10-01 of Regulation S-X.

In the opinion of  management,  the  unaudited  consolidated  interim  financial
statements contained in this report reflect all adjustments,  consisting of only
normal  recurring  accruals which are necessary for a fair  presentation  of the
financial  position  and the  results  of  operations  for the  interim  periods
presented.  The results of operations for any interim period are not necessarily
indicative of results for the full year.

These unaudited  consolidated  financial  statements,  footnote  disclosures and
other information should be read in conjunction with the consolidated  financial
statements and the notes thereto included in the Company's Annual Report on Form
10-KSB  for the year ended  December  31,  1996.  The 1996  quarterly  financial
statements were restated. See Note 3.


                                       6

<PAGE>


2. Acquisitions

The  Company  entered  into  acquisitions  and  long-term   management   service
agreements with eight and twelve medical groups during the six months ended June
30, 1997 and 1996, respectively.

<TABLE>
<CAPTION>

                                                 1997             1996
                                             --------------   --------------
                                               (UNAUDITED)
<S>                                              <C>             <C>     
Cash and transaction costs                        $153,000         $689,000
Notes payable                                    1,854,000        1,531,000
Common stock issued and to be issued             1,667,000        4,468,000
Liabilities assumed                                292,000           26,000
                                             --------------    -------------
Total costs                                     $3,966,000       $6,714,000
                                             ==============    =============
</TABLE>

The following unaudited pro forma information presents the results of operations
of the  Company  for  the  six  months  ended  June  30,  1997  as if  the  1997
transactions  had been  consummated  on January 1, 1997,  and for the six months
ended June 30, 1996 as if the 1997 and 1996  transactions  were  consummated  on
January 1, 1996.

The  unaudited  pro  forma  information  presented  below  is  for  illustrative
information  only and is not necessarily  indicative of results which would have
been achieved or results which may be achieved in the future:

<TABLE>
<CAPTION>

                                                 1997             1996
                                             --------------   --------------
                                              (UNAUDITED)      (UNAUDITED)
<S>                                             <C>              <C>       
Revenue                                         $8,481,000       $7,022,000
Net loss                                          (708,000)      (1,660,000)
Net loss per share                                  $(0.05)          $(0.14)
                                              ==============   ==============

</TABLE>

                                       7
<PAGE>


3. Restatement

During 1996, management restated the 1995 consolidated  financial statements for
certain  corrections of accounting  principles and misapplications of facts that
existed at the time the 1995 financial statements were prepared. The corrections
also  required  restatement  of and  adjustments  to  previously  reported  1996
quarterly financial information as follows (unaudited):

<TABLE>
<CAPTION>

                               NET INCOME     NET INCOME     STOCKHOLDERS'
                               (LOSS)         (LOSS) PER      EQUITY   
                                              SHARE
                               ------------   ----------------------------
<S>                             <C>               <C>       <C>        
Three months ended June 30,
 1996
  As previously reported        $386,000          $0.03     $19,102,000
  Adjustment                   (1,093,000)        (0.09)      1,653,000
                               ------------   ----------    -----------
  As restated                   $(707,000)       $(0.06)    $20,755,000
                               ============   =========================
</TABLE>



                                       8
<PAGE>


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS.

        OVERVIEW.

        GENERAL.  The Company is a physician  practice  management  company that
develops  contractual  affiliations  with  physician  practices that provide for
management by the Company and clinical autonomy for the physicians.  The Company
also  offers  a full  array  of  management  services  as a  management  service
organization  under long term service contracts,  to both affiliated  physicians
and other independent healthcare entities,  directly and through its subsidiary,
Healthcare Professional  Management,  Inc. ("HPM"). HPM also provides management
services on a consulting  basis to over 200  physicians  in  Pennsylvania,  West
Virginia and Ohio.

        For the year ended December 31, 1996, the medical groups affiliated with
the Company  derived  approximately  35% of their medical  service  revenue from
service provided under Medicare and Medicaid programs and approximately 30% from
contractual  fee-for-service  arrangements with numerous payors and managed care
programs,  respectively,  none of which individually aggregated more than 10% of
medical  service  revenue.  The  remaining  35% of medical  service  revenue was
derived  from various  fee-for-service  payors.  Changes in the medical  group's
payor mix can affect the Company's revenue.  Management  believes that the payor
mix during the first and second quarters of 1997 remained approximately the same
as for the year ended December 31, 1996.

        RESTATEMENT.   During  1996  management   restated  the  prior  periods'
financial  statements  for certain  corrections  of  accounting  principles  and
misapplication  of facts that existed at the time the financial  statements were
prepared.  The aggregate  amount of the  restatement  resulted in a reduction in
earnings from the previously reported net income for the three months ended June
30, 1996 of $386,000 to a net loss of $707,000.



                                       9
<PAGE>


        RESULTS OF OPERATIONS

        The following table sets forth the  percentages of revenues  represented
by certain items reflected in the Company's Statement of Operations:

<TABLE>
<CAPTION>


                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                     JUNE 30,                  JUNE 30,

                                1997        1996           1997        1996
                               --------    ------         ------      ------
<S>                             <C>           <C>         <C>         <C>   
Revenue                         100.0%        100.0%      100.0%      100.0%

Operating Expenses:

  Clinic Expenses               69.2%         82.0%        73.0%       82.0%

  Depreciation and              
    amortization                 5.3%          9.6%        5.5%        9.6% 
                                 ----          ----        ----        ----

Income from operations          25.5%          8.4%        21.5%       8.4%

General and administrative      33.2%         37.4%        31.0%       37.4%

Other income (expense)          (2.2)%        (2.0)%      (1.2)%      (22.0)%
                                ------        ------      ------      -------
Net loss                        (9.9)%       (31.0%)      (10.7)%     (51.0%)

</TABLE>

COMPARATIVE QUARTERLY RESULTS

        At June 30, 1997, the Company managed 32 practices having a total of 102
physicians  in nine  states  pursuant to its  standard  equity  arrangements  as
compared to 25 practices having a total of 32 physicians in eight states at June
30,  1996.  During the three and six months  ended June 30,  1997,  the  Company
entered  into  such  arrangements  with  three  and five  additional  practices,
respectively,  as compared to six and 11 for the three and six months ended June
30, 1996, respectively. During the three months ended June 30, 1997, the Company
terminated no such  arrangements  as compared to five for the three months ended
June 30,  1996.  There  were no  additional  terminations  during  the six month
periods  ended  June 30,  1997 and June 30,  1996.  Changes  in the  results  of
operations  for the three and six months  ended June 30,  1997,  compared to the
three and six months ended June 30, 1996, were caused  primarily by affiliations
with  these  additional  practices,   the  continued  building  of  a  corporate
infrastructure,  write-off  of  franchise  fees and the  settlement  of  certain
litigation, with their corresponding professional fees.


        NET REVENUE increased  approximately  $1,614,000,  or 71%, to $3,897,000
for the three months ended June 30, 1997 as compared to $2,283,000 for the three
months ended June 30, 1996. Net Revenue increased approximately  $3,689,000,  or
99%,  to  $7,425,000  for 



                                       10
<PAGE>

the six months ended June 30, 1997 as compared to $3,736,000  for the six months
ended June 30, 1996. Medical service revenue prior to any provision for doubtful
accounts, contractual adjustments or adjustments for amounts retained by medical
groups  increased  $2,963,000,  or 54%, to $8,423,000 for the quarter ended June
30, 1997 as compared to $5,460,000  for the quarter ended June 30, 1996. For the
same  periods,  revenue  from HPM  decreased  $21,000,  or 6%, from  $370,000 to
$349,000.  Medical service revenue prior to any provision for doubtful accounts,
contractual  adjustments or adjustments  for amounts  retained by medical groups
increased  $7,427,000,  or 82%, to $16,459,000 for the six months ended June 30,
1997 as compared to $9,032,000  for the six months ended June 30, 1996.  For the
same  periods,  revenue  from HPM  decreased  $54,000,  or 8%, from  $702,000 to
$648,000.  The  Company's  growth in revenue is  primarily  attributable  to the
addition of new management services agreements.

        OPERATING  EXPENSES consist of (i) clinic salaries,  wages and benefits,
clinic  laboratory and fees, clinic rent, other clinic costs and consulting fees
and (ii) depreciation and amortization.  Clinic expenses  increased by $825,000,
or 44%, to $2,698,000  for the quarter ended June 30, 1997 from  $1,873,000  for
the comparable period in 1996. Clinic expenses increased by $2,351,000,  or 77%,
to  $5,416,000  for the six months ended June 30, 1997 from  $3,065,000  for the
comparable  period in 1996.  The  increases  in clinic  expenses for each of the
respective periods reflects the addition of new physician affiliations.

        Depreciation  and  amortization  expenses for the quarter ended June 30,
1997  decreased  by $13,000,  or 6%, to $205,000 as compared to $218,000 for the
quarter ended June 30, 1996.  Depreciation and amortization expenses for the six
months ended June 30, 1997 increased by $53,000, or 15%, to $409,000 as compared
to $356,000 for the six months ended June 30, 1996.  This increase was primarily
the result of the  amortization  and  depreciation of newly acquired  management
services agreements and fixed assets.

        INCOME FROM OPERATIONS increased $802,000,  or 418%, to $994,000 for the
quarter  ended June 30, 1997 from  $192,000 for the  comparable  period in 1996.
Income from Operations increased $1,282,000,  or 407%, to $1,597,000 for the six
months  ended June 30, 1997 from  $315,000  for the  comparable  period in 1996.
Substantially  all  of the  increase  in  each  of the  respective  periods  was
attributable to the addition of new affiliated physician practices.

        GENERAL  AND  ADMINISTRATIVE   EXPENSES  consist  of  salaries  paid  to
corporate  staff,  administrative,  legal and accounting and development  costs.
General and  administrative  costs increased by $442,000,  or 52%, to $1,296,000
for the quarter ended June 30, 1997 from $854,000 for the quarter ended June 30,
1996.  General  and  administrative  costs  increased  by  $908,000,  or 65%, to
$2,305,000  for the first six months of 1997 from  $1,397,000 for the six months
ended June 30, 1996.  These increases were primarily the result of a build-up in
the Company's  financial and  operational  staff,  additional  professional  and
additional  administrative  costs  incurred in the first three and six months of
1997 as compared to the corresponding periods in 1996.

                                       11
<PAGE>

        OTHER INCOME (EXPENSE) increased by $40,000 to an expense of $85,000 for
the quarter  ended June 30,  1997 from an expense of $45,000 for the  comparable
period in 1996. The increase is principally the result of a $59,000  increase in
interest  expense to $114,000 for the quarter ended June 30, 1997,  from $55,000
for the quarter ended June 30, 1996, primarily due to increased borrowings under
the Company's credit facility. Other Income (Expense) declined by $736,000 to an
expense of $88,000 for the six months ended June 30, 1997 from  $824,000 for the
comparable period in 1996. The decline consists  principally of the absence of a
net loss on litigation settlements,  clinic terminations and disposal in the six
months  ended June 30, 1997 as compared to $749,000 in such  amounts for the six
months ended June 30, 1996.

        Interest  expense  increased by $85,000,  to $175,000 for the six months
ended June 30, 1997 from $90,000 for the first six months of 1996,  primarily as
a result of increase borrowings under the Company's credit facility.

        Interest income increased to $41,000 for the quarter ended June 30, 1997
from $25,000 for the quarter ended June 30, 1996.  Interest income  increased to
$80,000 for the six months  ended June 30, 1997 from  $41,000 for the six months
ended June 30,  1996.  These  increases  in interest  income  resulted  from the
investment  of a portion of funds  received  from a private  placement  that was
completed in May 1996.

        INCOME  TAXES were zero for the three and six months ended June 30, 1997
and 1996. The Company had net operating  losses for federal and state income tax
purposes  at June 30,  1997 of  approximately  $8,300,000  which can be  carried
forward and used to offset the Company's  future taxable income through the year
2009.

        NET  LOSS  decreased  $320,000,  or 45% to a loss  of  $387,000  for the
quarter  ended June 30, 1997 from a net loss of $707,000  for the quarter  ended
June 30, 1996.  The  reduction in the net loss was  primarily  the result of the
increase in income  from clinic  operations  of  $802,000,  offset by a $442,000
increase in general and administrative  expenses, for the quarter ended June 30,
1996 as compared to the same period in 1997.  Net Loss  decreased  $1,110,000 or
58% for the six months ended June 30, 1997 from a net loss of $1,906,000 for the
six months ended June 30, 1996.  The reduction in the net loss was primarily the
result of the  reduction  of $736,000 in other  expenses in the six months ended
June 30, 1997 as compared to other expenses in the first quarter of 1996.

        NET LOSS PER SHARE  decreased  to ($.03) in the three  months ended June
30, 1997 as compared to ($.06) per share for the  corresponding  period in 1996.
Net Loss per Share  decreased  to ($.05) in the  quarter  ended June 30, 1997 as
compared  to  ($.17)  per  share for the  corresponding  period  in 1996.  These
decreases  resulted  from the decrease in net loss and a 29% and 33% increase in
the  weighted  average  number of shares of Common  Stock  outstanding,  for the
respective periods.


                                       12
<PAGE>


LIQUIDITY AND CAPITAL RESOURCES

        SUMMARY.  The Company has continued to experience losses from operations
and negative cash flows from operating  activities for the six months ended June
30, 1997 and the year ended December 31, 1996. Significant  contributing factors
to the loss for the six months ended June 30, 1997, were the rapid growth of the
Company,  the resulting increase in general and administrative  expenses and the
losses incurred on litigation settlements and terminations. The increase in cash
used in  operations  in the first six months of 1997 was primarily the result of
the Company's  decision to defer the timely  collection  of  management  fees to
support the growth of  practices  under  management  agreements.  The  Company's
decision to reinvest funds in medical practices that are already owned, and fund
acquisitions  of additional  medical  practices along with cash required to meet
debt  obligations  and fund operations has  significantly  reduced the amount of
cash available to the Company. As a result, the Company will be required to seek
additional financing from banks,  institutional  investors and other sources and
to reduce or contain costs in order to fund operations and meet  obligations and
future commitments.

        WORKING CAPITAL. At June 30, 1997, the Company's net working capital was
$3,863,000,  as compared to  $5,103,000  at December  31,  1996.  The  principal
components of the Company's  working  capital are cash and accounts  receivable.
Unrestricted  cash decreased by $2,340,000  from $3,400,000 at December 31, 1996
to  $1,060,000  primarily  as a  result  of cash  used in  operations.  Accounts
receivable principally represent receivables from patients and third parties for
medical  services  provided  by  physician  groups.  Accounts  receivable  are a
function  of net  physician  practice  revenue  rather  than net  revenue of the
Company.  Accounts receivable increased $954,000,  or 21%, to $5,434,000 at June
30, 1997 from  $4,480,000  at December  31,  1996,  reflecting  the  increase in
practice billings that the Company manages. Physician receivables, less $150,000
of allowance  for doubtful  accounts,  were  $2,660,000 at December 31, 1996, as
compared to $3,447,000 at June 30, 1997,  reflecting  the Company's  decision to
continue  to  reinvest  funds  in  medical  practices  managed.   Total  current
liabilities at June 30, 1997 increased to $8,846,000 from $6,970,000 on December
31, 1996 primarily as a result of higher  borrowings  under the Company's credit
line and notes payable.  The ratio of current assets to current  liabilities was
1.44 to 1.00 at June 30, 1997 as compared to 1.73 to 1.00 at December 31, 1996.

        CASH FLOWS.  Net cash used in  investing  activities  for the six months
ended June 30, 1997 was $1,563,000,  a $474,000 increase over $1,089,000 used in
investing  activities  for the  comparable  period  in 1996.  The  increase  was
primarily the result of an increase in restricted cash required by the Company's
credit facility from  $1,264,000 to $2,500,000  offset by a decrease of $762,000
in amounts used to fund acquisitions.

        Net cash  provided by financing  activities  during the six months ended
June 30, 1997 was $1,357,000,  a $6,978,000 decline from the $8,335,000 net cash
provided  by  financing  activities  during  the first six  months of 1996.  The
decline  reflects the private  placement of Common Stock on May 31, 1996,  which
yielded proceeds, net of offering expenses, of $7.2 million.

                                       13
<PAGE>


        Net cash used in  operations  for the six months ended June 30, 1997 was
$2,134,000, a $594,000 increase over funds used in operations for the six months
ended June 30,  1996.  While the net loss for the six months ended June 30, 1997
declined to $796,000  from the net loss of  $1,906,000  for the six months ended
June 30, 1996,  the increase in net cash used in  operations  was  primarily the
result of a $619,000 decrease in accrued expenses.

        DEBT FACILITIES. The Company's outstanding debt obligations consist of a
line of credit,  notes payable,  long-term  debt, and  convertible  subordinated
debt.

        At June 30, 1997, the Company's  long-term  debt in aggregate  principal
amount of $6,273,000 (including current portion of $2,292,000) consisted of:

          (i)  Mortgage  payable of  $1,115,000 to a bank,  collateralized  by a
               building with a net book value of $1,665,000 with interest at 10%

          (ii) Unsecured  note  payable  to a finance  company  in the amount of
               $394,000 with interest at 7.9%

         (iii) Note payable to a computer  vendor of $738,000  with interest at
               10%  

          (iv) Capital  lease  obligations  in  the  aggregate  amount  of
               $1,156,000 with varying interest rates not exceeding 26.5%

          (v)  Notes payable to various  individuals in  conjunction  with asset
               acquisitions, of $2,767,000 at 10% with varying maturity dates

          (vi)  Other debt in the amount of $103,000

        At June 30, 1997, the Company had $2,500,000  available  under a line of
credit with a bank, of which $2,500,000 was then  outstanding.  Upon maturity on
May 30,  1997,  this note was  extended  to May 29,  1998 at 6.72%.  Amounts are
available  under this line only to the extent the  Company has  certificates  of
deposits to secure the balance.  On September  3,1997,  all amounts  outstanding
under this line were repaid.

SUBSEQUENT DEVELOPMENTS

        On October 15, 1997,  the Company  entered  into a  $1,250,000  accounts
receivable  factoring  line of credit  under which  approximately  $572,000  was
outstanding  and fully repaid on November  24,  1997,  at which time the line of
credit was terminated. The Company borrowings were limited to a formula equal to
40% of accounts receivable  outstanding for less than 90 days at the time of the
borrowing.  A factoring  commission  of 1% for each 30 day period in addition to
interest  at the  published  prime rate plus 2% could be charged on  outstanding
borrowings. A reserve of 5% of the total outstanding invoices was also required.
This facility was guaranteed by certain officers of the Company.

        The Company  entered  into a new  accounts  receivable  credit  facility
effective as of November 12, 1997, under which 80% of the net collectible  value
of the Company's  accounts  receivable  could be advanced up to $2,500,000.  The
Company initially  borrowed  approximately  $1,600,000 on November 24, 1997, the
proceeds  of which  were  used to repay  the  outstanding  borrowings  under the
existing factoring accounts  receivable 


                                       14
<PAGE>

line  described  above and to fund working  capital  needs.  Various  additional
borrows and  repayments  have occurred  through  December 12, 1997 at which time
$1,950,000 was outstanding.

        Management   recognizes  that  the  Company  must  generate   additional
financial  resources  and reduce  operating  expenses.  To address  future  cash
requirements in the fourth quarter of 1997 management  developed a business plan
that includes:

          -    Securing   additional   financing  to  cover   anticipated   cash
               requirements,   such  as  the  new  accounts   receivable  credit
               facility.
          -    Reducing advances to physicians.
          -    Reducing   compensation   expense   included   in   general   and
               administrative expense by headcount and salary reductions.
          -    Reducing executive compensation by 30% effective November 1, 1997
               and  deferral  of  1998  senior   management   compensation,   if
               necessary.
          -    Completing  refinancings  of  Company-owned medical buildings and
               equipment.
          -    Curtailing  acquisition  activity   until   cash   resources  are
               available  and  reducing  associated   travel  and  entertainment
               expenditures.

        There can be no assurance that the additional  financing,  other sources
of funds, or other cost reductions as described above will be achieved. If these
financings,  other sources of funds or other  reductions are not achieved within
acceptable  ranges,  the  Company's  liquidity  would  be  materially  adversely
affected.

IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS

        In February  1997,  the  Financial  Accounting  Standards  Board  issued
Statement of Financial  Accounting  Standards No. 128 (SFAS No. 128),  "Earnings
per  Share,"  which is  Required to be adopted by the Company for the year ended
December  31,  1997.The  provisions  of SFAS No. 128 will be adopted in the 1997
consolidated financial statements. At that time, the Company will be required to
change the method  currently  used to compute  earnings per share and to restate
all prior  periods.  Under the new  requirements  for  calculating  earnings per
share,  the dilutive effect of convertible  preferred stock will be excluded for
"basic  earnings per share" and only  included in "diluted"  earnings per share.
Further,  contingently  issuable  shares will be included in basic  earnings per
share only if all the necessary conditions have been satisfied by the end of the
period and it is only a matter of time  before  they are  issued.  The impact of
SFAS No.  128 on the  calculation  of  earnings  per share  for the year  ending
December 31, 1997 has not been determined.

                                      * * *

        This report includes "forward-looking  statements" within the meaning of
Section 27A of the  Securities  Act of 1933, as amended,  and Section 21E of the
Securities  Exchange  Act  of  1934,  as  amended.  All  statements  other  than
statements  of  historical  facts  included  in  this  report,   may  constitute
forward-looking statements.  Although the Company believes 


                                       15
<PAGE>

that  the  expectations   reflected  in  such  forward-looking   statements  are
reasonable,  it can give no assurance that such  expectations will prove to have
been correct.

                                       16
<PAGE>


PART II

ITEM 1. LEGAL PROCEEDINGS

      The Company is presently engaged in various  proceedings  occurring in the
course of its business of entering its affiliations with physician practices and
medical  related  entities.  However,  except as described in the Company's Form
10-KSB,  management  believes that the ultimate outcome of these  proceedings is
not expected to be material to operations or the Company's financial position.

      The Company is a defendant in an arbitration  proceeding captioned Century
City Plaza Radiology  Medical Group;  Neil L. Horn,  M.D.;  Neil L. Horn,  M.D.,
Inc.,  Ralph Borrows,  M.D.; Brona H. Burrows  (collectively  "Century City") v.
Medical  Asset  Management,  Inc.  filed on June  26,  1997  with  the  American
Arbitration  Association in Los Angeles,  California.  In its arbitration demand
against  the  Company,  Century  City  alleged  breach  of  contract,  breach of
fiduciary duty, request for indemnification, and constructive fraud with respect
to an asset purchase and clinic management  agreement entered into by Old MAM in
1993. Century City has requested compensatory damages in the amount of $517,000,
loss of profits in the  amount of  $400,000,  unspecified  attorneys  fees,  and
punitive  damages.  On August  1,  1997 the  Company  filed a  response  denying
liability and counterclaim  asserting claims for material  misrepresentation and
other causes of action.  The Company has  requested  damages to indemnify it for
physician  compensation,  operating  expenses,  and  management  fees as well as
punitive  damages,  interest,  attorneys fees and costs.  The proceeding is in a
discovery phase with hearings expected to be scheduled by year end 1997.

ITEM 2. RECENT SALES OF UNREGISTERED SECURITIES

   There have been no changes in the rights,  preferences  or  privileges of any
security  of the  Company  during the quarter  ended June 30,  1997.  During the
quarter ended June 30, 1997,  the Company  issued an aggregate of 189,000 shares
of Common Stock pursuant to asset purchase agreements with physicians,  of which
162,000 shares were issued  pursuant to commitments  entered into prior to March
31, 1997.  During the quarter ended June 30, 1997,  the Company agreed to issue,
pursuant to new equity affiliation agreements with physicians, a total of 80,000
additional  shares of Common Stock during the period 1998 to 2001.  In addition,
the Company  issued  141,000  shares of Common Stock in settlement of litigation
and 28,000 shares of Common Stock in payment of a note. The Company issued these
shares in  transactions  in reliance upon the exemption  provided  under Section
4(2) of the Securities Act of 1933.


                                       17
<PAGE>


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits

                                                                  SEQUENTIAL
EXHIBIT NO.       DESCRIPTION                                     LOCATION NO.
- ----------        -----------                                     ------------

27                 Financial Data Schedule                        Filed herewith


(b) During the quarter ended June 30, 1997, the Company 
    filed no reports on Form 8-K.


                                       18

<PAGE>


                                   SIGNATURES

   In  accordance  with the  requirements  of the Exchange  Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                       MEDICAL ASSET MANAGEMENT, INC.



                                       By:   /s/ Clarke Underwood
                                             ________________________________
                                             Clarke Underwood
                                             Vice President and Chief Financial
                                               Officer and Director (Chief
                                               Accounting Officer)


Date:  December 16, 1997


                                       19

                                     

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<ARTICLE>        5
<MULTIPLIER>     1
       
<S>                                      <C>
<PERIOD-TYPE>                           6-mos
<FISCAL-YEAR-END>                           DEC-31-1997
<PERIOD-START>                              JAN-01-1997
<PERIOD-END>                                JUN-30-1997
<CASH>                                        3,560,000
<SECURITIES>                                          0
<RECEIVABLES>                                12,908,000
<ALLOWANCES>                                  4,027,000
<INVENTORY>                                           0
<CURRENT-ASSETS>                             12,709,000
<PP&E>                                        3,806,000
<DEPRECIATION>                                  621,000
<TOTAL-ASSETS>                               36,347,000
<CURRENT-LIABILITIES>                         8,846,000
<BONDS>                                       3,981,000
                                 0
                                       2,000
<COMMON>                                      9,002,000
<OTHER-SE>                                   11,117,000
<TOTAL-LIABILITY-AND-EQUITY>                 36,347,000
<SALES>                                               0
<TOTAL-REVENUES>                              7,425,000
<CGS>                                                 0
<TOTAL-COSTS>                                 5,828,000
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                              9,682,000
<INTEREST-EXPENSE>                              175,000
<INCOME-PRETAX>                               (796,000)
<INCOME-TAX>                                          0
<INCOME-CONTINUING>                           (796,000)
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                  (796,000)
<EPS-PRIMARY>                                    (0.05)
<EPS-DILUTED>                                    (0.05)
        

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