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OMB APPROVAL
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OMB Number 3235-0104
Expires: September 30, 1998
Estimated average burden
hours per response ....... 0.5
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FORM 3 U.S. SECURITIES AND EXCHANGE COMMISSION
------ Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
Section 17(a) of the Public Utility Holding Company Act of 1935 or
Section 30(f) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Schneider Mark S.
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(Last) (First) (Middle)
1520 E. Pima Street
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(Street)
Phoenix AZ 85022
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(City) (State) (Zip)
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2. Date of Event Requiring Statement (Month/Day/Year)
7/7/97
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3. IRS or Social Security Number of Reporting Person (Voluntary)
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4. Issuer Name and Ticker or Trading Symbol
Skymall, Inc.; SKYM
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5. Relationship of Reporting Person to Issuer
(Check all applicable)
[ ] Director [ ] 10% Owner
[ X ] Officer (give title below) [ ] Other (specify below)
VP Marketing Airlines
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6. If Amendment, Date of Original (Month/Year)
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<PAGE>
FORM 3 (continued)
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Table I -- Non-Derivative Securities Beneficially Owned
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3. Ownership Form:
1. Title of 2. Amount of Securities Direct (D) or 4. Nature of Indirect
Security Beneficially Owned Indirect (I) Beneficial Ownership
(Instr. 4) (Instr. 4) (Instr. 5) (Instr.5)
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None.
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Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
(Print or Type Responses)
Table II -- Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
<TABLE>
<CAPTION>
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3. Title and Amount 5. Owner-
of Securities Underlying ship
Derivative Security Form of
2. Date Exercisable (Instr. 4) Derivative
and Expiration Date ------------------------- 4. Conver- Security:
(Month/Day/Year) Amount sion or Direct 6. Nature of
1. Title of ---------------------- or Exercise (D) or Indirect
Derivative Date Expira- Number Price of Indirect Beneficial
Security Exer- tion of Derivative (I) Ownership
(Instr. 4) cisable Date Title Shares Security (Instr.5) (Instr. 5)
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<S> <C> <C> <C> <C> <C> <C> <C>
Options (1) 7/7/98 7/7/2007 Common Stock 18,332 8.00 D
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Options (1) 7/7/99 7/7/2007 Common Stock 18,332 8.00 D
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Options (1) 7/7/2000 7/7/2007 Common Stock 18,336 8.00 D
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</TABLE>
Explanation of Responses:
/s/ Mark S. Schneider July 16, 1997
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Mark S. Schneider Date
**Signature of Reporting Person
(1) Options granted pursuant to the Company's 1994 Stock Option Plan may be
exercised as described above in whole or in part.
** Intentional misstatements or omissions of facts constitute Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed.
If space provided is insufficient. See Instruction 6 for procedure.
