-------------------------------------
OMB APPROVAL
-------------------------------------
OMB Number 3235-0287
Expires: April 30, 1997
Estimated average burden
hours per response..............0.5
-------------------------------------
U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 4
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
[ ] Check his box if no longer subject to Section 16. Form 4 or Form 5
obligations may continue. See Instruction 1(b).
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the
Investment Company Act of 1940
- - --------------------------------------------------------------------------------
1. Name and Address of Reporting Person
Ashton, Alan C.
- - --------------------------------------------------------------------------------
(Last) (First) (Middle)
c/o Ralph Rasmussen
261 East 1200 South
- - --------------------------------------------------------------------------------
(Street)
Orem, Utah 84058
- - --------------------------------------------------------------------------------
(City (State) (Zip)
- - --------------------------------------------------------------------------------
2. Issuer Name and Ticker or Trading Symbol
SkyMall, Inc.; SKYM
- - --------------------------------------------------------------------------------
3. IRS or Social Security
Number of Reporting
Person (Voluntary)
- - --------------------------------------------------------------------------------
4. Statement for Month/Year
January, 1997
- - --------------------------------------------------------------------------------
5. If Amendment,
Date of Original
(Month/Year)
- - --------------------------------------------------------------------------------
6. Relationship of Reporting Person to Issuer(check all applicable)
X Director X 10% Owner
----- -----
Other (specify below) Officer (give title below)
----- -----
- - --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
- - ----------------------------------------------------------------------------------------------------------------
1. Title of Security 2. Trans- 3. Trans- 4. Securities Acquired (A) 5. Amount of 6. Owner- 7. Nature
(Instr. 3) action action or Disposed of (D) Securities ship of In-
Date Code (Instr. 3, 4 and 5) Beneficially Form: direct
(Month/ (Instr. 8) Owned at Direct Bene-
Day End of (D) or ficial
Year) Month Indirect Owner-
(Instr. 3 and 4) (I) ship
(A) or (Instr. 4) (Instr. 4)
Code V Amount (D) Price
- - ----------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C> <C> <C>
Common Stock 1/17/97 S 150,000 D $8.00 2,386,798 D (1)
- - ----------------------------------------------------------------------------------------------------------------
</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
(Print or Type Responses)
<PAGE>
FORM 4 (CONTINUED) TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR
BENEFICIALLY OWNED (E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE
SECURITIES)
<TABLE>
<CAPTION>
<S> <C> <C> <C> <C>
1. Title of Derivative Security 2. Conver- 3. Trans- 4. Transac- 5. Number of Deriv-
(Instr. 3) sion or action tion Code ative Securities Ac-
Exercise Date (Instr. 8) quired (A) or Dis-
Price of (Month/ posed of (D)
Deriv- Day/ (Instr. 3, 4, and 5)
ative Year) ------------------------------------
Security Code V (A) (D)
- - --------------------------------------------------------------------------------------------------------------
- - --------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
6. Date Exer- 7. Title and Amount of Under- 8. Price 9. Number 10. Owner- 11. Na-
cisable and Ex- lying Securities of of Deriv- ship ture
piration Date (Instr. 3 and 4) Deriv- ative Form of In-
(Month/Day/Year) ative Secur- of De- direct
Secur- ities rivative Bene-
--------------------- --------------------------- ity Bene- Secu- ficial
Date Expira- Amount or (instr. ficially rity: Own-
Exer- tion Title Number of 5) Owned Direct ership
cisable Date Shares at End (D) or (Instr. 4)
of Indi-
Month rect (I)
Instr. 4) (Instr. 4)
- - ------------------------------------------------------------------------------------------------------------
- - ------------------------------------------------------------------------------------------------------------
</TABLE>
Explanation of Responses:
(1) Common Stock is owned jointly with spouse.
**Intentional misstatements or omissions of facts constitute Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed.
If space provided is insufficient, see Instruction 6 for procedure.
/s/ Alan C. Ashton 2/10/97
------------------ -------
**Signature of Reporting Person Date
Page 2
