SKYMALL INC
4, 1997-03-03
CATALOG & MAIL-ORDER HOUSES
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                         
                                     FORM 4
                      
                  STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check his box if no longer subject to Section 16. Form 4 or Form 5 
    obligations may continue. See Instruction 1(b).   
                                                                            
Filed pursuant to Section 16(a) of the Securities  Exchange Act of 1934, Section
17(a) of the Public Utility  Holding Company Act of 1935 or Section 30(f) of the
Investment Company Act of 1940
- --------------------------------------------------------------------------------
1. Name and Address of Reporting Person                                         
                                                                                
     Getz,            Bert         A.                                           
- --------------------------------------------------------------------------------
    (Last)          (First)      (Middle)                                       
                                                                        
    c/o Globe Corporation                                                       
    6730 N. Scottsdale, Road, Suite 250                                         
- --------------------------------------------------------------------------------
           (Street)                                                             
                                                                                
    Scottsdale,      Arizona      85253                                         
- --------------------------------------------------------------------------------
    (City            (State)      (Zip)                                         
- --------------------------------------------------------------------------------
2. Issuer Name and Ticker or Trading Symbol                           
                                                                       
   SkyMall, Inc.; SKYM                            
- --------------------------------------------------------------------------------
3. IRS or Social Security
                                 
    Number of Reporting        
    Person (Voluntary)              
- --------------------------------------------------------------------------------
4. Statement for Month/Year            

   December, 1996     
- --------------------------------------------------------------------------------
5. If Amendment,    
   Date of Original 
    (Month/Year)    
- --------------------------------------------------------------------------------
6.  Relationship of Reporting Person to Issuer                  
           (check all applicable)               
       Director                  X    10% Owner                         
- ------                         -----
       Other (specify below)          Officer (give title below)           
- ------                         -----                         
<TABLE>
<CAPTION>
TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED                                          
- ----------------------------------------------------------------------------------------------------------------
1. Title of Security  2. Trans-  3. Trans-    4. Securities Acquired (A) 5. Amount of   6. Owner-   7. Nature
  (Instr. 3)             action     action       or Disposed of (D)        Securities      ship        of In-
                         Date       Code         (Instr. 3, 4 and 5)      Beneficially     Form:       direct
                        (Month/   (Instr. 8)                                Owned at       Direct      Bene-
                          Day                                                End of        (D) or      ficial
                         Year)                                               Month         Indirect    Owner-
                                                                        (Instr. 3 and 4)   (I)         ship
                                                        (A) or                            (Instr. 4)  (Instr. 4)
                                 Code   V      Amount   (D)     Price
- ----------------------------------------------------------------------------------------------------------------
<S>                <C>          <C>          <C>       <C>     <C>       <C>                <C>         <C>
Common Stock        12/16/96     C             484,100    A      $5.33     1,036,597          D
Common Stock        12/16/96     C             188,000    A      $5.33       188,000          I          (1)            
- ----------------------------------------------------------------------------------------------------------------
</TABLE>
Reminder:Report on a separate line for each class of  securities  beneficially
         owned directly or indirectly. (Print or Type Responses)
<PAGE>
<TABLE>
<CAPTION>
1.  Title of Derivative Security   2.  Conver-      3. Trans-    4.  Transac-    5. Number of Deriv-       
    (Instr. 3)                         sion or         action        tion Code      ative Securities Ac-   
                                       Exercise        Date          (Instr. 8)     quired (A) or Dis-     
                                       Price of        (Month/                      posed of (D)           
                                       Deriv-          Day/                         (Instr. 3, 4, and 5)   
                                       ative           Year)         ------------------------------------  
                                       Security                      Code     V      (A)             (D)   
- --------------------------------------------------------------------------------------------------------------
<S>                                <C>              <C>          <C>             <C>                              
Preferred Stock                         $5.33        12/16/96         C                            2,575
Preferred Stock                         $5.33        12/16/96         C                            1,000
- --------------------------------------------------------------------------------------------------------------

6. Date Exer-          7.  Title and Amount of Under-  8. Price    9.  Number      10. Owner-   11. Na-      
   cisable and Ex-         lying Securities               of           of Deriv-       ship         ture     
   piration Date           (Instr. 3 and 4)               Deriv-       ative           Form         of In-   
  (Month/Day/Year)                                        ative        Secur-          of De-       direct   
                                                          Secur-       ities           rivative     Bene-    
 ---------------------    ---------------------------     ity          Bene-           Secu-        ficial   
  Date         Expira-                   Amount or        (instr.      ficially        rity:        Own-     
  Exer-        tion       Title          Number of        5)           Owned           Direct       ership   
  cisable      Date                      Shares                        at End          (D) or      (Instr. 4)
                                                                       of              Indi-                 
                                                                       Month           rect (I)              
                                                                       Instr. 4)     (Instr. 4)              
- ------------------------------------------------------------------------------------------------------------
                         Common Stock    484,100            (2)          0             D
                         Common Stock    188,000            (2)          0             I              (2)                     
- ------------------------------------------------------------------------------------------------------------
</TABLE>
Explanation of Responses:

(1)  Globe Corporation  ("Globe"), a corporation that is owned by various trusts
     for the benefit of Mr. Getz and his  children,  owns 188,000  shares of the
     Company's Common Stock.

(2)  Of the 3,575 shares of Preferred Stock reported on this Form,  2,575 shares
     were  owned  directly  by  Bert  A.  Getz and  1,000  were  owned by Globe
     Corporation.  The shares of  Preferred  Stock were  issued to Mr.  Getz and
     Globe in exchange  for  cancellation  of  indebtedness  of  $2,575,000  and
     $1,000,000,  respectively. The Preferred Stock automatically converted into
     Common Stock on the closing of the Company's  initial public  offering at a
     rate of $5.33 per share.
 
**Intentional  misstatements or omissions of facts  constitute  Federal Criminal
  Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space provided is insufficient, see Instruction 6 for procedure. 


                             /s/  Bert A. Getz                         2/10/97
                             ---------------------------            ------------
                          **Signature of Reporting Person               Date
                                                                   

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