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OMB APPROVAL
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OMB Number 3235-0104
Expires: April 30, 1997
Estimated average
burden hours per
response ............... 0.5
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U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 3
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
Section 17(a) of the Public Utility Holding Company Act of 1935 or
Section 30(f) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Aguilera Christine A.
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(Last) (First) (Middle)
1520 E. Pima Street
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(Street)
Phoenix, Arizona 85034
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(City) (State) (Zip)
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2. Date of Event Requiring Statement (Month/Day/Year)
February 5, 1997
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3. IRS or Social Security Number of Reporting Person (Voluntary)
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4. Issuer Name and Ticker or Trading Symbol
SkyMall, Inc.; SKYM
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5 Relationship of Reporting Person to Issuer
(Check all applicable)
[ ] Director [ ] 10% Owner
[ X ] Officer (give title below) [ ] Other (specify below)
Vice President-Business Development & General Counsel
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<PAGE>
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6. If Amendment, Date of Original (Month/Year)
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Table I -- Non-Derivative Securities Beneficially Owned
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<TABLE>
<CAPTION>
1. Title of Security| 2. Amount of Securities| 3. Ownership |4. Nature of
(Instr. 4) | Beneficially Owned | Form: Direct | Beneficial
| (Instr. 4) | (D) or Indirect | Ownership
| | (I) (Instr. 5) | (Instr. 5)
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<S> <C> <C> <C>
None.
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</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
(Print or Type Responses)
<PAGE>
FORM 3 (continued)
Table II -- Derivative Securities Beneficially Owned (e.g., puts,
calls, warrants, options, convertible securities)
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<TABLE>
<CAPTION>
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1. Title of Derivative | 2. Date Exer- | 3. Title and Amount of |
Security (Instr. 4) | cisable and | Securities |
| Expiration | Underlying |
| Date | Derivative Security |
| (Month/Day/ | (Instr. 4) |
| Year) | |
| ---------------- | ----------------------- |
| Date | Expira- | Title | Amount |
| Exer- | tion | | or |
| cisable | Date | | Number |
| | | | of |
| | | | Shares |
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<S> <C> <C> <C> <C>
Options (1) 2/5/98 2/5/2007 Common Stock 18,332
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Options (1) 2/5/99 2/5/2007 Common Stock 18,332
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Options (1) 2/5/2000 2/5/2007 Common Stock 18,336
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<PAGE>
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4. Conver- | 5. Owner- | 6. Nature of Indirect |
sion or | ship | Beneficial Ownership |
Exercise | Form of | (Instr. 5) |
Price of | Deriv- | |
Deriv- | ative | |
ative | Security: | |
Security | Direct | |
| (D) or | |
| Indirect | |
| (I) | |
| (Instr. 5) | |
| | |
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<C> <C> <C>
$9.00 D
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$9.00 D
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$9.00 D
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</TABLE>
Explanation of Responses:
(1) Options granted pursuant to the Company's 1994 Stock Option Plan may be
exercised as described above in whole or in part.
/s/ Christine A. Aguilera 2/18/97
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**Signature of Reporting Person Date
Christine A. Aguilera
** Intentional misstatements or omissions of facts constitute Federal Criminal
Violations.
See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed.
If space provided is insufficient. See Instruction 6 for procedure.
