SKYMALL INC
10-Q, 1998-11-16
CATALOG & MAIL-ORDER HOUSES
Previous: MERRILL LYNCH SHORT TERM GLOBAL INCOME FUND INC, N-30B-2, 1998-11-16
Next: APPLIANCE RECYCLING CENTERS OF AMERICA INC /MN, 10-Q, 1998-11-16




                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ----------------------


                                    FORM 10-Q

(MARK ONE)

    [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 1998
                               ------------------

                                       OR

    [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES
         AND EXCHANGE ACT OF 1934


                        Commission File Number 000-21657
                                               ---------

                                  SKYMALL, INC.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

            Nevada                                                86-0651100
- --------------------------------------------------------------------------------
(State or other jurisdiction of                               (I.R.S. Employer
 incorporation or organization)                              Identification No.)

                  1520 East Pima Street, Phoenix, Arizona                85034
- --------------------------------------------------------------------------------
(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including area code  (602) 254-9777
                                                    --------------

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes [X] No [ ]

     The number of shares  outstanding  of the  issuer's  common  shares,  as of
November 11, 1998:

                COMMON SHARES, $.001 PAR VALUE: 8,514,601 SHARES


<PAGE>

                                  SKYMALL, INC.

                                      INDEX


PART I:  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

     Condensed Balance Sheets -
        September 30, 1998 and December 31, 1997............................  3

     Condensed Statements of  Income -
        Three and nine months ended September 30, 1998 and 1997.............  4

     Condensed Statements of Cash Flows -
        Nine months ended September 30, 1998 and 1997.......................  5

     Notes to Condensed Financial Statements................................  6

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
         CONDITION AND RESULTS  OF OPERATIONS...............................  7

ITEM 3.  NOT APPLICABLE..................................................... 11



PART II:  OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS ................................................. 12

ITEMS 2. THROUGH 5.  NOT APPLICABLE......................................... 12

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K................................... 12


SIGNATURES.................................................................. 12


                                       2
<PAGE>
                          PART I: FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                                  SKYMALL, INC.

                            CONDENSED BALANCE SHEETS
                             (Amounts in thousands)

                                                     September 30,  December 31,
                                                          1998          1997
                                                     -------------  ------------
                                                      (Unaudited)
                      ASSETS

CURRENT ASSETS:
  Cash and cash equivalents                           $    7,188     $    9,412
  Accounts receivable, net                                 7,839         10,427
  Prepaid catalog costs and other                          1,849          1,863
  Deferred income taxes                                      495            500
                                                      ----------     ----------
      Total current assets                                17,371         22,202

PROPERTY AND EQUIPMENT, net                                4,943          4,133
OTHER ASSETS, net                                            268            299
                                                      ----------     ----------
      Total assets                                    $   22,582     $   26,634
                                                      ==========     ==========

         LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                    $    9,613     $   13,669
  Accrued liabilities                                        894          1,863
  Income taxes                                               897            556
  Current portion of notes payable and 
     capital leases                                           80             64
                                                      ----------     ----------
      Total current liabilities                           11,484         16,152

DEFERRED INCOME TAXES                                        109            109
NOTES PAYABLE AND CAPITAL LEASES, net of
  current portion                                              1             66
                                                      ----------     ----------
      Total liabilities                                   11,594         16,327
                                                      ----------     ----------
SHAREHOLDERS' EQUITY
   Common stock                                                9              9
   Additional paid-in capital                              6,735          6,723
   Retained earnings                                       4,244          3,575
                                                      ----------     ----------
      Total shareholders' equity                          10,988         10,307
                                                      ----------     ----------
      Total liabilities and shareholders' equity      $   22,582     $   26,634
                                                      ==========     ==========

                             See accompanying notes.

                                       3
<PAGE>
                                  SKYMALL, INC.

                         CONDENSED STATEMENTS OF INCOME
           (Amounts in thousands, except shares and per share amounts)
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                    Three months ended               Nine months ended
                                                       September 30,                   September 30,
                                               ----------------------------    ----------------------------
                                                   1998            1997            1998            1997
                                               ------------    ------------    ------------    ------------
<S>                                            <C>             <C>             <C>             <C>         
REVENUES:
   Merchandise sales, net                      $      9,657    $      9,175    $     29,022    $     25,855
   Placement fees and other                           3,935           3,793          11,504          11,003
                                               ------------    ------------    ------------    ------------
         Total revenues                              13,592          12,968          40,526          36,858

COST OF GOODS SOLD                                    6,367           7,707          20,307          21,270
                                               ------------    ------------    ------------    ------------
         Gross margin                                 7,225           5,261          20,219          15,588
                                               ------------    ------------    ------------    ------------
OPERATING EXPENSES:

   Catalog expenses                                   2,723           2,004           8,103           5,926
   Selling expenses                                     816             736           2,501           2,108
   Customer service and fulfillment expenses            940             912           2,951           2,886
   General and administrative expenses                2,224           1,394           5,924           3,929
                                               ------------    ------------    ------------    ------------
         Total operating expenses                     6,703           5,046          19,479          14,849
                                               ------------    ------------    ------------    ------------
INCOME FROM OPERATIONS                                  522             215             740             739

   Interest expense                                      (4)            (33)            (22)            (92)
   Other income                                         112             141             394             424
                                               ------------    ------------    ------------    ------------
INCOME BEFORE INCOME TAXES                              630             323           1,112           1,071

   Income taxes                                         250              --             443              --
                                               ------------    ------------    ------------    ------------
NET INCOME                                     $        380    $        323    $        669    $      1,071    
                                               ============    ============    ============    ============
BASIC NET INCOME PER COMMON SHARE              $        .04    $        .04    $        .08    $        .12
                                               ============    ============    ============    ============
BASIC WEIGHTED AVERAGE SHARES OUTSTANDING         8,514,601       8,647,182       8,511,055       8,651,720
                                               ============    ============    ============    ============
DILUTED NET INCOME PER COMMON SHARE            $        .04    $        .04    $        .08    $        .12
                                               ============    ============    ============    ============
DILUTED WEIGHTED AVERAGE SHARES OUTSTANDING       8,515,211       8,647,182       8,513,513       8,711,658
                                               ============    ============    ============    ============
</TABLE>
                             See accompanying notes.

                                       4
<PAGE>
                                  SKYMALL, INC.

                       CONDENSED STATEMENTS OF CASH FLOWS
                             (Amounts in thousands)
                                   (Unaudited)


                                                           Nine months ended
                                                             September 30,
                                                        -----------------------
                                                           1998         1997
                                                        ----------   ----------

CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                         $      669   $    1,071
     Adjustments to reconcile net income to net
     cash used in operating activities -
     depreciation and amortization                             882          417
     Changes in operating assets and liabilities            (2,046)      (2,821)
                                                        ----------   ----------
         Net cash used in operating activities                (495)      (1,333)

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property and equipment                     (1,692)      (1,761)
                                                        ----------   ----------
         Net cash used in investing activities              (1,692)      (1,761)
                                                        ----------   ----------

CASH FLOWS FROM FINANCING ACTIVITIES
     Borrowings on line of credit                               --          138
     Payments on notes payable and capital leases, net         (49)        (702)
     Repurchase of common shares                              (127)        (611)
     Payments on notes payable to shareholders                  --         (120)
     Proceeds from issuance of common stock                    139           --
                                                        ----------   ----------
         Net cash used in financing activities                 (37)      (1,295)
                                                        ----------   ----------

DECREASE IN CASH AND
     CASH EQUIVALENTS                                       (2,224)      (4,389)

CASH AND CASH EQUIVALENTS,
     beginning of period                                     9,412       11,491
                                                        ----------   ----------
CASH AND CASH EQUIVALENTS,
     end of period                                      $    7,188    $   7,102
                                                        ==========    =========


                             See accompanying notes.

                                       5
<PAGE>

                                  SKYMALL, INC.

                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                               SEPTEMBER 30, 1998
                                   (Unaudited)


(1)  BASIS OF PRESENTATION

     The  accompanying  condensed  financial  statements  have been  prepared in
accordance with generally accepted accounting principles,  pursuant to the rules
and  regulations of the Securities  and Exchange  Commission.  In the opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair  presentation have been included.  Certain  information and
footnote  disclosures  normally  included  in  financial  statements  have  been
condensed or omitted  pursuant to such rules and  regulations.  These  financial
statements  should be read in conjunction with the financial  statements and the
notes thereto  included in the Company's Annual Report on Form 10-K for the year
ended  December 31, 1997. The results of operations for the three and nine month
periods ended September 30, 1998 are not  necessarily  indicative of the results
to be expected for the full year.

(2)  NET INCOME PER COMMON SHARE

     Basic net income per common share is based upon the weighted average shares
outstanding.  Outstanding stock options and warrants are treated as common stock
equivalents  for the purposes of  computing  diluted net income per common share
and represent the difference  between basic and diluted  weighted average shares
outstanding.  The following is a summary of the computation of basic and diluted
net income per common share (amounts in thousands except per share amounts):
<TABLE>
<CAPTION>
                                                   Three months ended     Nine months ended
                                                      September 30,          September 30,
                                                   ------------------     -----------------
                                                     1998       1997        1998      1997
                                                   -------    -------     -------   -------
<S>                                                <C>        <C>         <C>       <C>    
Basic net income per common share:

   Net income                                      $   380    $   323     $   669   $ 1,071
                                                   =======    =======     =======   =======
   Weighted average common shares                    8,515      8,647       8,511     8,652
                                                   =======    =======     =======   =======
   Basic per share amount                          $   .04    $   .04     $   .08   $   .12
                                                   =======    =======     =======   =======


                                                   Three months ended     Nine months ended
                                                      September 30,          September 30,
                                                   ------------------     -----------------
                                                     1998       1997        1998      1997
                                                   -------    -------     -------   -------
Diluted net income per common share:

   Net income                                      $   380    $   323     $   669   $ 1,071
                                                   =======    =======     =======   =======
   Weighted average common shares                    8,515      8,647       8,511     8,652
   Options and warrants assumed converted                0          0           3        60

   Total common shares plus assumed conversions      8,515      8,647       8,514     8,712
                                                   =======    =======     =======   =======
   Diluted per share amount                        $   .04    $   .04     $   .08   $   .12
                                                   =======    =======     =======   =======
</TABLE>
                                       6
<PAGE>

(3)  SUBSEQUENT EVENT

     On October  12,  1998 the  Company  purchased  100  percent of the stock of
Durham & Company for $3.1 million.  The Company paid $2.9 million in cash to the
stockholders  of Durham &  Company  with the  remaining  $200,000  secured  by a
Promissory  Note  bearing  interest  at nine  percent and payable on October 12,
1999. Durham & Company is a 15-year-old logo merchandise catalog and recognition
jewelry  company based in Tempe,  Arizona.  Durham  publishes  logo  merchandise
catalogs and supplies high-quality recognition jewelry and related products to a
number of organizations,  including airlines. This acquisition will be accounted
for as a purchase.  The results of operations  will be included in the Company's
financial statements beginning at the date of acquisition.


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

     The following  discussion  should be read in conjunction  with the attached
condensed financial  statements and notes thereto and with the Company's audited
financial  statements,  notes  to the  financial  statements,  and  Management's
Discussion  and  Analysis  of  Financial  Condition  and  Results of  Operations
relating  thereto  included or incorporated by reference in the Company's Annual
Report on Form 10-K for the year ended December 31, 1997.

     Certain  statements  herein,  in future  filings  by the  Company  with the
Securities  and  Exchange  Commission  and in the  Company's  written  and  oral
statements  made by or with the  approval  of an  authorized  executive  officer
constitute "forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the  Securities  Exchange Act of 1934,
and the Company intends that such  forward-looking  statements be subject to the
safe  harbors  created  thereby.  The words and phrases  "should be," "will be,"
"believes," "expects," "anticipates," "plans," "intends" and similar expressions
identify forward-looking  statements.  These forward-looking  statements reflect
the  Company's  current  views  with  respect  to future  events  and  financial
performance,  but are subject to many  uncertainties and factors relating to the
Company's  operations  and  business  environment,  which may  cause the  actual
results  of the  Company to be  materially  different  from any  future  results
expressed  or  implied  by such  forward-looking  statements.  Examples  of such
uncertainties  include,  but are not limited to, the Company's dependence on its
relationships  with its  airline  partners,  fluctuations  in paper  prices  and
airline  fuel costs,  customer  credit  risks,  competition  from other  catalog
companies  and  retailers,   and  the  Company's  reliance  on  information  and
telecommunications  systems,  all of which are  discussed  in more detail in the
Company's other filings with the Securities and Exchange Commission. The Company
undertakes  no  obligation  to  publicly  update or revise  any  forward-looking
statements whether as a result of new information, future events or otherwise.

RESULTS OF OPERATIONS - THREE AND NINE MONTHS ENDED SEPTEMBER 30, 1998 AND 1997

     REVENUES AND GROSS  MARGIN.  Net  merchandise  sales  increased to $9.7 and
$29.0  million for the three and nine months ended  September 30, 1998 from $9.2
and  $25.9  million  for the  same  periods  in 1997,  or five  and 12  percent,
respectively. The increases are primarily due to increases over the same periods
in the prior year in pages per catalog of 16 and 14 percent respectively for the

                                       7
<PAGE>

three  and nine  months  ended  September  30,  1998.  Placement  fees and other
revenues  as a percent of total  revenues  were  constant  at 29 percent for the
three months ended  September 30, 1998 and 1997, and decreased to 28 percent for
the nine months ended  September 30, 1998 from 30 percent for the same period in
1997. Gross margins increased to $7.2 and $20.2 million, or 53 and 50 percent of
total  revenues,  for the three and nine months ended  September 30, 1998,  from
$5.3 and $15.6  million,  or 41 and 42 percent of total  revenues,  for the same
periods in 1997.  The increase in gross margin was  primarily due to a change in
the mix of agreements with  merchants,  emphasizing  more variable  compensation
versus fixed placement fees.

     OPERATING  EXPENSES.  Total operating  expenses increased to $6.7 and $19.5
million,  or 49 and 48 percent of total revenues,  for the three and nine months
ended September 30, 1998,  from $5.0 and $14.8 million,  or 39 and 40 percent of
total revenues,  for the same periods in 1997,  respectively.  Catalog expenses,
which consist of catalog production, paper and printing costs, increased to $2.7
and $8.1 million for the three and nine months ended  September  30, 1998,  from
$2.0 and  $5.9  million  for the same  periods  in 1997,  or 36 and 37  percent,
respectively.  The increases are due primarily to increases in (i) average pages
per catalog of 16 and 14 percent and (ii) the average  equivalent paper cost per
hundred  weight  to $47,  respectively,  for the  three  and nine  months  ended
September  30,  1998  from $41 for the same  periods  in  1997,  or 15  percent,
respectively. The total number of catalogs distributed decreased one percent for
the comparable three month period and increased three percent for the nine month
period  ended  September  30, 1998 from 1997  levels.  Selling  expenses,  which
represent  commissions  paid to airlines  and other  marketing  partners and are
generally  variable  in nature,  remained  consistent,  at six  percent of total
revenues for all periods  reported.  Customer service and fulfillment  expenses,
which  include a  full-service  customer  contact  center  and a  drop-ship  and
order-coordination  center, and are generally  variable in nature,  decreased to
seven  percent of total  revenues for the three and nine months ended  September
30, 1998,  compared with seven and eight percent for the same periods in 1997 as
a result of operational improvements made during the three and nine months ended
September 30, 1998.  General and  administrative  expenses increased to $2.2 and
$5.9 million for the three and nine months ended  September 30, 1998,  from $1.4
and  $3.9  million  for  the  same  periods  in  1997,  or 60  and  51  percent,
respectively.  The  increases are due  primarily to  infrastructure  investments
relating to the Company's new business initiatives.

     INCOME FROM  OPERATIONS.  The Company  reported  income from  operations of
$522,000 and $740,000 for the three and nine months ended  September 30, 1998 as
a result of the items discussed  above,  compared with income from operations of
$215,000 and $739,000 for the same periods in 1997.

     INCOME  TAXES.  Income tax expense was  $250,000 and $443,000 for the three
and nine months ended September 30, 1998, or approximately 40 percent of pre-tax
income. The Company incurred no income tax expense for the three and nine months
ended September 30, 1997 due to a reduction in certain temporary differences, as
well as a reduction in the valuation allowance for deferred tax asset items.

LIQUIDITY AND CAPITAL RESOURCES

     At September 30, 1998, the Company had net working capital of $5.9 million,
which included cash and cash  equivalents of $7.2 million  compared with working
capital  of $6.1  million  and cash  and cash  equivalents  of $9.4  million  at

                                       8
<PAGE>

December 31, 1997. Additionally, the Company maintains a reducing revolving line
of  credit  at a bank  with a  maximum  available  line of $4.0  million.  As of
November  14,  1998,  the  entire  balance of the  revolving  line of credit was
unused.  The Company believes that cash flow provided from  operations,  and the
Company's  available cash are adequate to supply  required  working  capital and
provide for investing activities for the foreseeable future.

     Cash used in  operating  activities  was $0.5  million  for the nine months
ended September 30, 1998 compared with $1.3 million for the same period in 1997.
The decrease in cash used is due  primarily  to the timing of cash  receipts and
cash disbursements.

     Cash used in  investing  activities  was $1.7  million  for the nine months
ended September 30, 1998 compared with $1.8 million for the same period in 1997.
Cash used in  investing  activities  for both  periods  relates to  purchases of
telecommunications  and computer equipment and software,  building improvements,
and furniture and fixtures.

     Cash used in  financing  activities  was $37,000 for the nine months  ended
September 30, 1998 compared with $1.3 million for the same period in 1997.  Cash
used in  financing  activities  for the nine  months  ended  September  30, 1998
resulted primarily from payments on capital lease obligations and repurchases of
common stock, offset by proceeds from the issuance of common stock. Cash used in
financing  activities for the nine months ended September 30, 1997 resulted from
payments  on notes  payable to  vendors,  shareholders,  and  others,  offset by
borrowing under the Company's line of credit.

CHANGES IN SECURITIES AND USE OF PROCEEDS

     On December  11, 1996,  the  Company's  Registration  Statement on Form S-1
(File No.  333-17609)  (the "Form  S-1"),  was  declared  effective  by the U.S.
Securities and Exchange Commission. The Form S-1 was prepared in connection with
an initial public offering by the Company of 2,000,000  shares (the "Shares") of
common stock (the "Offering").  The Offering  commenced on December 11, 1996 and
terminated December 16, 1996, the date on which all of the Shares were sold. The
Offering was underwritten by Josephthal Lyon & Ross  Incorporated and Cruttenden
Roth  Incorporated  on a firm commitment  basis.  The Shares were offered to the
public at a price of $8.00 per share,  or $16.0 million in the aggregate for all
2,000,000  Shares  offered,  all of which were sold as of the date the  offering
terminated.

     The Company's actual expenses  incurred in connection with the issuance and
distribution  of  the  Shares  registered  pursuant  to  the  Form  S-1  equaled
approximately  $2.0 million in the aggregate,  which consisted of the following:
(i) $1.1 million in aggregate underwriting discounts and commissions,  (ii) $0.2
million in expenses  paid to or for the  underwriter,  and (iii) $0.7 million in
other  expenses.  Of the $0.7 million in other  expenses,  no direct or indirect
payments were made to the Company's officers,  directors,  holders of 10 percent
or more of any class of the Company's outstanding securities or other affiliated
parties (collectively "Affiliates").

     After  deducting  the  foregoing   expenses,   the  Offering   resulted  in
approximately $14.0 million in net proceeds to the Company.  For the period from
December 16, 1996 through  September 30, 1998, the Company used the net proceeds

                                       9
<PAGE>

as follows:  approximately  (i) $1.2  million for building  improvements  to the
corporate  offices and the customer  contact  center,  (ii) $3.3 million for the
purchase and  installation  of telephone  and computer  software and  equipment,
(iii) $4.0 million for the reduction of the Company's  revolving line of credit,
(iv) $0.7 million for marketing and promotional  expenses,  (v) $1.6 million for
development  of  additional   circulation  media,  (vi)  $1.0  million  for  the
repurchase of 164,400 of the Company's common shares, and (vii) $2.2 million for
temporary investments  consisting primarily of money market funds and commercial
paper.  None of the above  mentioned  amounts  consist  of  direct  or  indirect
payments to  Affiliates.  The  preceding  discussion of the Company's use of net
proceeds is based upon  reasonable  estimates by management.  Except for capital
expenditures,  the  reduction of the line of credit,  and the  repurchase of the
Company's common shares discussed in items (i), (ii), (iii), and (vi) above, the
Company's  use of proceeds  from the  Offering,  as described  herein,  does not
represent a material  change from that described in the  Prospectus  included in
the Form S-1. The Company  continues to evaluate the use and  allocation  of the
Offering  proceeds and, as discussed in the Form S-1, may re-allocate or use the
Offering proceeds for different purposes as business conditions warrant.

YEAR 2000

Background:

The Company has  initiated a  comprehensive  program to evaluate and address its
exposure to the Year 2000 (Y2K) computer issue. The Y2K issue arose because many
computer  programs  use only the last two  digits  in date  fields to refer to a
year.  Therefore,  these  programs do not properly  recognize a year that begins
with "20"  instead of the  familiar  "19".  Further,  certain  programs  may not
properly  process the dates of September  9, 1999 or February  29, 2000.  If not
corrected, many computer applications could fail or create erroneous results.

State of Readiness:

The Company has  initiated a  comprehensive  program to identify its exposure to
this issue and has begun to  implement  measures to mitigate any  problems.  The
Company  believes  it  has  identified  all  significant  internal  systems  and
applications  that  require  attention  of some form in order to address the Y2K
risks.

The  information  or  production  systems  which  consist of order entry,  order
conveyance and customer  service are primarily  based on the Microsoft  suite of
products and the hardware is  principally  late model  Compaq  servers,  both of
which are designed to meet Y2K  functional  requirements.  The Company is in the
process of obtaining confirmation that these systems meet Y2K requirements.

The Company has other non-production  systems such as internal security systems,
telephone systems, and network computer equipment,  which are also under review.
In addition  the  capability  of critical  systems of third  parties such as its
vendor partners, banks, and telephone service providers.

The Company plans to resolve any Y2K issues by June 30, 1999.

                                       10
<PAGE>

Costs:

The  financial  and resource  demands of the Y2K project are  estimated to total
less than $100,000. Much of this amount represents the use of existing resources
which will be refocused to survey third  parties,  review  internal and external
systems environments, analyze potential impacts and document the effort.

Risks:

The Company has identified what it believes are its most significant  worst case
Y2K  scenarios.  These revolve  around the ability of the  Company's  vendors to
process  orders and conduct  business such as arranging  deliveries to customers
and replenishing inventories. The Company does not currently have enough data to
make an accurate assessment of the potential impact of a material failure of its
vendors to be adequately prepared for Y2K issues. 

Contingency Plans: 

The  Company  has not yet  developed  formal  contingency  plans to address  the
possibility  that its  critical  systems,  as well as those of its key  business
partners on which the Company relies, will experience  significant  interruption
as a result of Y2K issues.  The Company will develop  contingency  plans by June
30, 1999, if such plans are deemed necessary after a more thorough evaluation of
all mission critical systems.

RECENTLY ISSUED ACCOUNTING STANDARDS

     In June 1998, the Financial  Accounting Standards Board issued Statement of
Financial  Accounting  Standards No. 133, Accounting for Derivative  Instruments
and Hedging  Activities.  The  Statement  establishes  accounting  and reporting
standards  requiring  that  every  derivative   instrument   (including  certain
derivative  instruments  embedded in other contracts) be recorded in the balance
sheet as either an asset or liability  measured at its fair value. The Statement
requires that changes in the derivative's fair value be recognized  currently in
earnings unless specific hedge accounting  criteria are met. Special  accounting
for qualifying  hedges allows a derivative's  gains and losses to offset related
results on the hedged item in the income statement,  and requires that a company
must formally document,  designate, and assess the effectiveness of transactions
that receive hedge accounting.

     Statement 133 is effective for fiscal years  beginning after June 15, 1999.
A company may also  implement  the  Statement as of the  beginning of any fiscal
quarter after  issuance  (that is, fiscal  quarters  beginning June 16, 1998 and
thereafter).  Statement 133 cannot be applied retroactively.  Statement 133 must
be applied to (a) derivative  instruments and (b) certain derivative instruments
embedded  in hybrid  contracts  that were  issued,  acquired,  or  substantively
modified after December 31, 1997 (and, at the company's election, before January
1, 1998).  Application of the Statement's requirements is not expected to have a
material impact on the Company's financial position,  results of operations,  or
earnings per share data as currently reported.

ITEM 3. NOT APPLICABLE


                                       11

<PAGE>

                           PART II. OTHER INFORMATION


ITEMS 1. LEGAL PROCEEDINGS

     On May 13, 1998 Kathy Jordan, a purchaser of one pair of cuff links through
a SkyMall  catalog  in March  1998,  filed an action  in the  District  Court of
Cherokee County,  Oklahoma against SkyMall, Inc.  Plaintiff alleges that SkyMall
improperly  collected  from her certain  state and local  taxes  relating to her
purchase,  and that the rates used by SkyMall to calculate state and local taxes
due on an order were in excess of the actual rates applicable to her.  Plaintiff
brought  the action  "on behalf of herself  and a class of persons in the United
States similarly situated,  excluding residents of Arizona, who have at any time
purchased a product from the Defendant and paid money which was collected  under
the  designation  of a  purported  'sales  tax'  but  which  was  either  1) not
authorized by law; or 2) not remitted in full to the proper  taxing  authority."
She alleges causes of action for unjust enrichment,  fraud,  breach of contract,
and  declaratory  judgement,  and seeks  return of  allegedly  unlawful  revenue
collected with interest,  an injunction  against  collecting  taxes  improperly,
compensatory  and  punitive  damages,  and  attorneys'  fees and costs.  SkyMall
believes that it has properly  collected  applicable  state and local taxes, and
that it has remitted all amounts  collected from purchasers to the various state
taxing  authorities.  Therefore,  the Company  believes Ms.  Jordan's claims are
without merit and intends to vigorously defend this action.

ITEMS 2. THROUGH 5. NOT APPLICABLE

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a)  The following exhibit is included herein:

     (27) Financial Data Schedule

(b)  No reports on Form 8-K have been filed  during the  quarter  for which this
     report is filed.


                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

Date:  November 13, 1998             By:  /s/ Robert M. Worsley
       -----------------                  --------------------------------------
                                          Robert M. Worsley
                                          Chairman of the Board,
                                          President and Chief Executive Officer
                                          (Principal Accounting Officer)


                                       12

<TABLE> <S> <C>

<ARTICLE>       5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
UNAUDITED  CONDENSED  BALANCE  SHEET AT  SEPTEMBER  30,  1998 AND THE  UNAUDITED
CONDENSED  STATEMENT OF INCOME FOR THE NINE MONTHS ENDED  SEPTEMBER 30, 1998 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL  STATEMENTS INCLUDED
IN THIS FORM 10-Q.
</LEGEND>
<MULTIPLIER>    1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                           7,188
<SECURITIES>                                         0
<RECEIVABLES>                                    8,577
<ALLOWANCES>                                       738
<INVENTORY>                                          0
<CURRENT-ASSETS>                                17,371
<PP&E>                                           8,328
<DEPRECIATION>                                   3,385
<TOTAL-ASSETS>                                  22,582
<CURRENT-LIABILITIES>                           11,484
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                      10,979
<TOTAL-LIABILITY-AND-EQUITY>                    22,582
<SALES>                                         29,022
<TOTAL-REVENUES>                                40,526
<CGS>                                           20,307
<TOTAL-COSTS>                                   20,307
<OTHER-EXPENSES>                                19,479
<LOSS-PROVISION>                                   219
<INTEREST-EXPENSE>                                  22
<INCOME-PRETAX>                                  1,112
<INCOME-TAX>                                       443
<INCOME-CONTINUING>                                669
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       669
<EPS-PRIMARY>                                      .08
<EPS-DILUTED>                                      .08
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission