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FORM 4
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5
obligations may continue. See Instruction 1(b).
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the
Investment Company Act of 1940
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1. Name and Address of Reporting Person*
Schneider Mark S.
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(Last) (First) (Middle)
1520 E. Pima Street
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(Street)
Phoenix AZ 85034
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(City (State) (Zip)
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2. Issuer Name and Ticker or Trading Symbol
SkyMall, Inc.; SKYM
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3. I.R.S. Identification
Number of Reporting
Person, if an entity
(Voluntary)
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4. Statement for Month/Year
November 1998
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5. If Amendment,
Date of Original
(Month/Year)
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6. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
[ ] Director [ ] 10% Owner
[X] Officer (give title below) [ ] Other (specify below)
Vice President - Marketing
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7. Individual or Joint/Group Filing (Check Applicable Line)
[X] Form filed by One Reporting Person
[ ] Form filed by More than One Reporting Person
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<TABLE>
<CAPTION>
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TABLE I--NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
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1. Title of Security 2. Trans- 3. Trans- 4. Securities Acquired (A) 5. Amount of 6. Owner- 7. Nature of
(Instr. 3) action action or Disposed of (D) Securities ship Indirect
Date Code (Instr. 3, 4 and 5) Beneficially Form: Beneficial
(Instr. 8) Owned at Direct Owner-
(Month/ ---------- ------------------------------- End of Month (D) or ship
Day/ (A) or Indirect
Year) Code V Amount (D) Price (Instr. 3 and 4) (I)
(Instr. 4) (Instr. 4)
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<S> <C> <C> <C> <C> <C> <C> <C> <C>
Common Stock 11/11/98 P 2,000 A $3.875 D
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Common Stock 11/12/98 P 5,000 A $3.875 10,000 D
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</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction
4(b)(v).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.
<PAGE>
Form 4 (continued)
<TABLE>
<CAPTION>
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Table II--DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
(e.g., puts, calls, warrants, options, convertible securities)
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1. Title of Derivative Security 2. Conver- 3. Trans- 4. Transac- 5. Number of Deriv-
(Instr. 3) sion or action tion ative Securities Ac-
Exercise Date Code quired (A) or Dis-
Price of (Instr. 8) posed of (D)
Deri- (Month/ (Instr. 3,4, and 5)
vative Day/ ----------- -------------------------
Security Year) Code V (A) (D)
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<S> <C> <C> <C> <C> <C> <C>
Options to Purchase
Common Stock (1) 11/04/98 A (1)
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<CAPTION>
6. Date Exer- 7. Title and Amount of 8. Price 9. Number 10. Owner- 11. Nature
cisable and Underlying Securities of of Deriv- ship of
Expiration (Instr. 3 and 4) Deriv- ative Form of Indirect
Date ative Secur- Deriv- Benefi-
(Month/Day/ Secur- ities ative cial
Year) ity Bene- Security: Owner-
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Date Expira- Amount or 5) Owned (D) or (Instr. 4)
Exer- tion Title Number of at End Indirect
cisable Date Shares of (I)
Month (Instr. 4)
(Instr. 4)
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<S> <C> <C> <C> <C> <C> <C> <C>
(1) (1) Common Stock (1) (1) 100,000 D N/A
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</TABLE>
Explanation of Responses:
(1) Options to purchase 30,000 shares of Common Stock from the Company pursuant
to the 1994 Stock Option Plan at a purchase price of $3.56 per share.
Options are exercisable with respect to (i) 10,000 shares after November 4,
1999 (ii) an additional 10,000 shares after November 4, 2000 and (iii) the
remaining 10,000 shares after November 4, 2001; and all options expire
November 4, 2008 in accordance with the Option Agreement.
/s/ Mark S. Schneider December 2, 1998
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**Signature of Reporting Person Date
**Intentional misstatements or omissions of facts constitute Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed.
If space is insufficient, see Instruction 6 for procedure.
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.
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SEC 1474 (7/97)
