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OMB APPROVAL
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OMB Number 3235-0104
Expires: September 30, 1998
Estimated average burden
hours per response.............. 0.5
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FORM 3
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the
Investment Company Act of 1940
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1. Name and Address of Reporting Person*
FERGUSON CONNIE L.
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(Last) (First) (Middle)
1520 E. Pima Street
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(Street)
Phoenix Arizona 85034
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(City (State) (Zip)
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2. Date of Event
Requiring Statement
(Month/Day/Year)
February 4, 1998
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3. I.R.S. Identification
Number of Reporting
Person, if an entity
(Voluntary)
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4. Issuer Name and Ticker or Trading Symbol
SkyMall, Inc.; SKYM
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5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
[ ] Director [ ] 10% Owner
[X] Officer (give title below) [ ] Other (specify below)
Chief Information Officer
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6. If Amendment, Date of Original
(Month/Day/Year)
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7. Individual or Joint/Group Filing (Check Applicable Line)
[X] Form filed by One Reporting Person
[ ] Form filed by More than One Reporting Person
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<TABLE>
<CAPTION>
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TABLE I--NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED
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1. Title of Security 2. Amount of Securities 3. Ownership 4. Nature of Indirect Beneficial Ownership
(Instr. 4) Beneficially Owned Form: Direct (Instr. 5)
(Instr. 4) (D) or Indirect
(I) (Instr. 5)
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<S> <C> <C> <C>
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</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction
5(b)(v).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.
<PAGE>
Form 3 (continued)
<TABLE>
<CAPTION>
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Table II--DERIVATIVE SECURITIES BENEFICIALLY OWNED
(e.g., puts, calls, warrants, options, convertible securities)
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1. Title of Derivative Security 2. Date Exer- 3. Title and Amount of Securities
(Instr. 4) cisable and Underlying Derivative Security
Expiration (Inst. 4)
Date
(Month/Day/Year)
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Date Expir- Amount or
Exer- tion Title Number of
cisable Date Shares
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<S> <C> <C> <C> <C>
Options to (1) (1) Common Stock 20,000
Purchase
Common Stock
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<CAPTION>
4. Conver- 5. Owner- 6. Nature of Indirect
sion or ship Beneficial Ownership
Exercise Form of (Inst. 5)
Price of Deriv-
Deri- ative
ative Security:
Security Direct
(D) or
Indirect
(I)
(Instr. 5)
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<S> <C> <C>
(1) D
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</TABLE>
Explanation of Responses:
(1) Options to purchase 20,000 shares of Common Stock from the Company
pursuant to the 1994 Stock Option Plan at a purchase price of $5.06 per
share. Options are exercisable with respect to (i) 6,666 shares after
February 4, 1999, (ii) an additional 6,666 shares after February 4, 2000,
and (iii) the remaining 6,667 shares after February 4, 2001, and all
options expire February 4, 2008 in accordance with the Option Agreement.
/s/ Connie L. Ferguson February 10, 1998
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**Signature of Reporting Person Date
**Intentional misstatements or omissions of facts constitute Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed.
If space is insufficient, see Instruction 6 for procedure.
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.
Page 2
SEC 1473 (7-97)
